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The Importance of Presentation Skills: That You Must Know About

Uncover The Importance of Presentation Skills in this comprehensive blog. Begin with a brief introduction to the art of effective presentations and its wide-reaching significance. Delve into the vital role of presentation skills in both your personal and professional life, understanding how they can shape your success.

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Table of Contents  

1) A brief introduction to Presentation Skills 

2) Importance of Presentation Skills in personal life 

3) Importance of Presentation Skills in professional life 

4) Tips to improve your Presentation Skills 

5) Conclusion 

A brief introduction to Presentation Skills  

Presentation skills can be defined as the ability to deliver information confidently and persuasively to engage and influence the audience. Be it in personal or professional settings; mastering Presentation Skills empowers individuals to convey their ideas with clarity, build confidence, and leave a lasting impression. From public speaking to business pitches, honing these skills can lead to greater success in diverse spheres of life.  You can also refer to various presentation skills interview questions and answer to build you confidence! This blog will also look into the advantages and disadvantages of presentations .It is therefore important to understand the elements of presentations .

Importance of Presentation Skills in personal life  

Effective Presentation skills are not limited to professional settings alone; they play a significant role in personal life as well. Let us now dive deeper into the Importance of Presentation Skills in one’s personal life:    

Expressing ideas clearly   

In day-to-day conversations with family, friends, or acquaintances, having good Presentation skills enables you to articulate your thoughts and ideas clearly. Whether you're discussing plans for the weekend or sharing your opinions on a particular topic, being an effective communicator encourages better understanding and engagement. 

Enhancing social confidence  

Many individuals struggle with social anxiety or nervousness in social gatherings. Mastering Presentation skills helps boost self-confidence, making it easier to navigate social situations with ease. The ability to present yourself confidently and engage others in conversation enhances your social life and opens doors to new relationships. 

Creating memories on special occasions  

There are moments in life that call for public speaking, such as proposing a toast at a wedding, delivering a speech at a family gathering, or giving a Presentation during special events. Having polished Presentation skills enables you to leave a positive and lasting impression on the audience, making these occasions even more memorable. 

Handling challenging conversations  

Life often presents challenging situations that require delicate communication, such as expressing condolences or resolving conflicts. Strong Presentation skills help you convey your feelings and thoughts sensitively, encouraging effective and empathetic communication during difficult times. 

Building stronger relationships  

Being a skilled presenter means being a good listener as well. Active listening is a fundamental aspect of effective Presentations, and when applied in personal relationships, it strengthens bonds and builds trust. Empathising with others and showing genuine interest in their stories and opinions enhances the quality of your relationships. 

Advocating for personal goals  

Whether you're pursuing personal projects or seeking support for a cause you're passionate about, the ability to present your ideas persuasively helps garner support and enthusiasm from others. This can be beneficial in achieving personal goals and making a positive impact on your community. 

Inspiring and motivating others  

In one’s personal life, Presentation skills are not just about delivering formal speeches; they also involve inspiring and motivating others through your actions and words. Whether you're sharing your experiences, mentoring someone, or encouraging loved ones during tough times, your Presentation skills can be a source of inspiration for others. 

Exuding leadership traits  

Effective Presentation skills go hand in hand with leadership qualities. Being able to communicate clearly and influence others' perspectives positions you as a leader within your family, social circles, or community. Leadership in personal life involves guiding and supporting others towards positive outcomes. 

Unlock your full potential as a presenter with our Presentation Skills Training Course. Join now!  

Importance of Presentation Skills in professional life  

Effective Presentation skills are a vital asset for career growth and success in professional life. Let us now explore the importance of Presentation skills for students and workers:  

Impressing employers and clients  

During job interviews or business meetings, a well-delivered Presentation showcases your knowledge, confidence, and ability to communicate ideas effectively. It impresses employers, clients, and potential investors, leaving a positive and memorable impression that can tilt the scales in your favour. 

Advancing in your career  

In the corporate world, promotions and career advancements often involve presenting your achievements, ideas, and future plans to decision-makers. Strong Presentation skills demonstrate your leadership potential and readiness for higher responsibilities, opening doors to new opportunities. 

Effective team collaboration  

As a professional, you often need to present projects, strategies, or updates to your team or colleagues. A compelling Presentation facilitates better understanding and association among team members, leading to more productive and successful projects. 

Persuasive selling techniques  

For sales and marketing professionals, Presentation skills are instrumental in persuading potential customers to choose your products or services. An engaging sales pitch can sway buying decisions, leading to increased revenue and business growth. 

Creating impactful proposals  

In the corporate world, proposals are crucial for securing new partnerships or business deals. A well-structured and compelling Presentation can make your proposal stand out and increase the chances of successful negotiations. 

Gaining and retaining clients  

Whether you are a freelancer, consultant, or business owner, Presentation skills play a key role in winning and retaining clients. A captivating Presentation not only convinces clients of your capabilities but also builds trust and promotes long-term relationships. 

Enhancing public speaking engagements  

Professional life often involves speaking at conferences, seminars, or industry events. Being a confident and engaging speaker allows you to deliver your message effectively, position yourself as an expert, and expand your professional network. 

Influencing stakeholders and decision-makers  

As you climb the corporate ladder, you may find yourself presenting to senior management or board members. Effective Presentations are essential for gaining support for your ideas, projects, or initiatives from key stakeholders. 

Handling meetings and discussions  

In meetings, being able to present your thoughts clearly and concisely contributes to productive discussions and efficient decision-making. It ensures that your ideas are understood and considered by colleagues and superiors. 

Professional development  

Investing time in honing Presentation skills is a form of professional development. As you become a more effective presenter, you become a more valuable asset to your organisation and industry. 

Building a personal brand  

A strong personal brand is vital for professional success. Impressive Presentations contribute to building a positive reputation and positioning yourself as a thought leader or industry expert. 

Career transitions and interviews  

When seeking new opportunities or transitioning to a different industry, Presentation Skills are essential for communicating your transferable skills and showcasing your adaptability to potential employers. 

Take your Presentations to the next level with our Effective Presentation Skills & Techniques Course. Sign up today!  

Tips to improve your Presentation Skills  

Now that you know about the importance of presentation skills in personal and professional life, we will now provide you with tips to Improve Your Presentation Skills .

1) Know your audience: Understand the demographics and interests of your audience to tailor your Presentation accordingly. 

2) Practice regularly: Rehearse your speech multiple times to refine content and delivery. 

3) Seek feedback: Gather feedback from peers or mentors to identify areas for improvement. 

4) Manage nervousness: Use relaxation techniques to overcome nervousness before presenting. 

5) Engage with eye contact: Maintain eye contact with the audience to establish a connection. 

6) Use clear visuals: Utilise impactful visuals to complement your spoken words. 

7) Emphasise key points: Highlight important information to enhance audience retention. 

8) Employ body language: Use confident and purposeful gestures to convey your message. 

9) Handle Q&A confidently: Prepare for potential questions and answer them with clarity. 

10) Add personal stories: Include relevant anecdotes to make your Presentation more relatable.   

All in all, Presentation skills are a valuable asset, impacting both personal and professional realms of life. By mastering these skills, you can become a more effective communicator, a confident professional, and a persuasive influencer. Continuous improvement and adaptation to technological advancements will ensure you stay ahead in this competitive world. 

Want to master the art of impactful Presentations? Explore our Presentation Skills Courses and elevate your communication prowess!  

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What Are Effective Presentation Skills (and How to Improve Them)

Presentation skills are essential for your personal and professional life. Learn about effective presentations and how to boost your presenting techniques.

At least seven out of 10 Americans agree that presentation skills are essential for a successful career [ 1 ]. Although it might be tempting to think that these are skills reserved for people interested in public speaking roles, they're critical in a diverse range of jobs. For example, you might need to brief your supervisor on research results.

Presentation skills are also essential in other scenarios, including working with a team and explaining your thought process, walking clients through project ideas and timelines, and highlighting your strengths and achievements to your manager during performance reviews.

Whatever the scenario, you have very little time to capture your audience’s attention and get your point across when presenting information—about three seconds, according to research [ 2 ]. Effective presentation skills help you get your point across and connect with the people you’re communicating with, which is why nearly every employer requires them.

Understanding what presentation skills are is only half the battle. Honing your presenting techniques is essential for mastering presentations of all kinds and in all settings.

What are presentation skills?

Presentation skills are the abilities and qualities necessary for creating and delivering a compelling presentation that effectively communicates information and ideas. They encompass what you say, how you structure it, and the materials you include to support what you say, such as slides, videos, or images.

You'll make presentations at various times in your life. Examples include:

Making speeches at a wedding, conference, or another event

Making a toast at a dinner or event

Explaining projects to a team 

Delivering results and findings to management teams

Teaching people specific methods or information

Proposing a vote at community group meetings

Pitching a new idea or business to potential partners or investors

Why are presentation skills important? 

Delivering effective presentations is critical in your professional and personal life. You’ll need to hone your presentation skills in various areas, such as when giving a speech, convincing your partner to make a substantial purchase, and talking to friends and family about an important situation.

No matter if you’re using them in a personal or professional setting, these are the skills that make it easier and more effective to convey your ideas, convince or persuade others, and experience success. A few of the benefits that often accompany improving your presentation skills include:

Enriched written and verbal communication skills

Enhanced confidence and self-image

Boosted critical thinking and problem-solving capabilities

Better motivational techniques

Increased leadership skills

Expanded time management, negotiation, and creativity

The better your presenting techniques, the more engaging your presentations will be. You could also have greater opportunities to make positive impacts in business and other areas of your life.

Effective presentation skills

Imagine yourself in the audience at a TED Talk or sitting with your coworkers at a big meeting held by your employer. What would you be looking for in how they deliver their message? What would make you feel engaged?

These are a few questions to ask yourself as you review this list of some of the most effective presentation skills.

Verbal communication

How you use language and deliver messages play essential roles in how your audience will receive your presentation. Speak clearly and confidently, projecting your voice enough to ensure everyone can hear. Think before you speak, pausing when necessary and tailoring the way you talk to resonate with your particular audience.

Body language

Body language combines various critical elements, including posture, gestures, eye contact, expressions, and position in front of the audience. Body language is one of the elements that can instantly transform a presentation that would otherwise be dull into one that's dynamic and interesting.

Voice projection

The ability to project your voice improves your presentation by allowing your audience to hear what you're saying. It also increases your confidence to help settle any lingering nerves while also making your message more engaging. To project your voice, stand comfortably with your shoulders back. Take deep breaths to power your speaking voice and ensure you enunciate every syllable you speak.

How you present yourself plays a role in your body language and ability to project your voice. It also sets the tone for the presentation. Avoid slouching or looking overly tense. Instead, remain open, upright, and adaptable while taking the formality of the occasion into account.

Storytelling

Incorporating storytelling into a presentation is an effective strategy used by many powerful public speakers. It has the power to bring your subject to life and pique the audience’s curiosity. Don’t be afraid to tell a personal story, slowly building up suspense or adding a dramatic moment. And, of course, be sure to end with a positive takeaway to drive your point home.

Active listening

Active listening is a valuable skill all on its own. When you understand and thoughtfully respond to what you hear—whether it's in a conversation or during a presentation—you’ll likely deepen your personal relationships and actively engage audiences during a presentation. As part of your presentation skill set, it helps catch and maintain the audience’s attention, helping them remain focused while minimizing passive response, ensuring the message is delivered correctly, and encouraging a call to action.

Stage presence

During a presentation, projecting confidence can help keep your audience engaged. Stage presence can help you connect with your audience and encourage them to want to watch you. To improve your presence, try amping up your normal demeanor by infusing it with a bit of enthusiasm. Project confidence and keep your information interesting.

Watch your audience as you’re presenting. If you’re holding their attention, it likely means you’re connecting well with them.

Self-awareness

Monitoring your own emotions and reactions will allow you to react well in various situations. It helps you remain personable throughout your presentation and handle feedback well. Self-awareness can help soothe nervousness during presentations, allowing you to perform more effectively.

Writing skills

Writing is a form of presentation. Sharp writing skills can help you master your presentation’s outline to ensure you stay on message and remain clear about your objectives from the beginning until the end. It’s also helpful to have strong writing abilities for creating compelling slides and other visual aids.

Understanding an audience

When you understand your audience's needs and interests, you can design your presentation around them. In turn, you'll deliver maximum value to them and enhance your ability to make your message easy to understand.

Learn more about presentation skills from industry experts at SAP:

How to improve presentation skills

There’s an art to public speaking. Just like any other type of art, this is one that requires practice. Improving your presentation skills will help reduce miscommunications, enhance your time management capabilities, and boost your leadership skills. Here are some ways you can improve these skills:

Work on self-confidence.

When you’re confident, you naturally speak more clearly and with more authority. Taking the time to prepare your presentation with a strong opening and compelling visual aids can help you feel more confident. Other ways to improve your self-confidence include practicing positive self-talk, surrounding yourself with positive people, and avoiding comparing yourself (or your presentation) to others.

Develop strategies for overcoming fear.

Many people are nervous or fearful before giving a presentation. A bad memory of a past performance or insufficient self-confidence can contribute to fear and anxiety. Having a few go-to strategies like deep breathing, practicing your presentation, and grounding can help you transform that fear into extra energy to put into your stage presence.

Learn grounding techniques.

Grounding is any type of technique that helps you steer your focus away from distressing thoughts and keeps you connected with your present self. To ground yourself, stand with your feet shoulder-width apart and imagine you’re a large, mature tree with roots extending deep into the earth—like the tree, you can become unshakable.

Learn how to use presentation tools.

Visual aids and other technical support can transform an otherwise good presentation into a wow-worthy one. A few popular presentation tools include:

Canva: Provides easy-to-design templates you can customize

Powtoon: Animation software that makes video creation fast and easy

PowerPoint: Microsoft's iconic program popular for dynamic marketing and sales presentations

Practice breathing techniques.

Breathing techniques can help quell anxiety, making it easier to shake off pre-presentation jitters and nerves. It also helps relax your muscles and get more oxygen to your brain.  For some pre-presentation calmness, you can take deep breaths, slowly inhaling through your nose and exhaling through your mouth.

While presenting, breathe in through your mouth with the back of your tongue relaxed so your audience doesn't hear a gasping sound. Speak on your exhalation, maintaining a smooth voice.

Gain experience.

The more you practice, the better you’ll become. The more you doanything, the more comfortable you’ll feel engaging in that activity. Presentations are no different. Repeatedly practicing your own presentation also offers the opportunity to get feedback from other people and tweak your style and content as needed.

Tips to help you ace your presentation

Your presentation isn’t about you; it’s about the material you’re presenting. Sometimes, reminding yourself of this ahead of taking center stage can help take you out of your head, allowing you to connect effectively with your audience. The following are some of the many actions you can take on the day of your presentation.

Arrive early.

Since you may have a bit of presentation-related anxiety, it’s important to avoid adding travel stress. Give yourself an abundance of time to arrive at your destination, and take into account heavy traffic and other unforeseen events. By arriving early, you also give yourself time to meet with any on-site technicians, test your equipment, and connect with people ahead of the presentation.

Become familiar with the layout of the room.

Arriving early also gives you time to assess the room and figure out where you want to stand. Experiment with the acoustics to determine how loudly you need to project your voice, and test your equipment to make sure everything connects and appears properly with the available setup. This is an excellent opportunity to work out any last-minute concerns and move around to familiarize yourself with the setting for improved stage presence.

Listen to presenters ahead of you.

When you watch others present, you'll get a feel for the room's acoustics and lighting. You can also listen for any data that’s relevant to your presentation and revisit it during your presentation—this can make the presentation more interactive and engaging.

Use note cards.

Writing yourself a script could provide you with more comfort. To prevent sounding too robotic or disengaged, only include talking points in your note cards in case you get off track. Using note cards can help keep your presentation organized while sounding more authentic to your audience.

Learn to deliver clear and confident presentations with Dynamic Public Speaking from the University of Washington. Build confidence, develop new delivery techniques, and practice strategies for crafting compelling presentations for different purposes, occasions, and audiences.

Article sources

Forbes. “ New Survey: 70% Say Presentation Skills are Critical for Career Success , https://www.forbes.com/sites/carminegallo/2014/09/25/new-survey-70-percent-say-presentation-skills-critical-for-career-success/?sh=619f3ff78890.” Accessed December 7, 2022.

Beautiful.ai. “ 15 Presentation and Public Speaking Stats You Need to Know , https://www.beautiful.ai/blog/15-presentation-and-public-speaking-stats-you-need-to-know. Accessed December 7, 2022.

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6 presentation skills and how to improve them

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What are presentation skills?

The importance of presentation skills, 6 presentation skills examples, how to improve presentation skills.

Tips for dealing with presentation anxiety

Learn how to captivate an audience with ease

Capturing an audience’s attention takes practice. 

Over time, great presenters learn how to organize their speeches and captivate an audience from start to finish. They spark curiosity, know how to read a room , and understand what their audience needs to walk away feeling like they learned something valuable.

Regardless of your profession, you most likely use presentation skills on a monthly or even weekly basis. Maybe you lead brainstorming sessions or host client calls. 

Developing effective presentation skills makes it easier to contribute ideas with confidence and show others you’re someone to trust. Although speaking in front of a crowd sometimes brings nerves and anxiety , it also sparks new opportunities.

Presentation skills are the qualities and abilities you need to communicate ideas effectively and deliver a compelling speech. They influence how you structure a presentation and how an audience receives it. Understanding body language , creating impactful visual aids, and projecting your voice all fall under this umbrella.

A great presentation depends on more than what you say. It’s about how you say it. Storytelling , stage presence, and voice projection all shape how well you express your ideas and connect with the audience. These skills do take practice, but they’re worth developing — especially if public speaking makes you nervous. 

Engaging a crowd isn’t easy. You may feel anxious to step in front of an audience and have all eyes and ears on you.

But feeling that anxiety doesn’t mean your ideas aren’t worth sharing. Whether you’re giving an inspiring speech or delivering a monthly recap at work, your audience is there to listen to you. Harness that nervous energy and turn it into progress.

Strong presentation skills make it easier to convey your thoughts to audiences of all sizes. They can help you tell a compelling story, convince people of a pitch , or teach a group something entirely new to them. And when it comes to the workplace, the strength of your presentation skills could play a part in getting a promotion or contributing to a new initiative.

To fully understand the impact these skills have on creating a successful presentation, it’s helpful to look at each one individually. Here are six valuable skills you can develop:

1. Active listening

Active listening is an excellent communication skill for any professional to hone. When you have strong active listening skills, you can listen to others effectively and observe their nonverbal cues . This helps you assess whether or not your audience members are engaged in and understand what you’re sharing. 

Great public speakers use active listening to assess the audience’s reactions and adjust their speech if they find it lacks impact. Signs like slouching, negative facial expressions, and roaming eye contact are all signs to watch out for when giving a presentation.

2. Body language

If you’re researching presentation skills, chances are you’ve already watched a few notable speeches like TED Talks or industry seminars. And one thing you probably noticed is that speakers can capture attention with their body language. 

A mixture of eye contact, hand gestures , and purposeful pacing makes a presentation more interesting and engaging. If you stand in one spot and don’t move your body, the audience might zone out.

3. Stage presence

A great stage presence looks different for everyone. A comedian might aim for more movement and excitement, and a conference speaker might focus their energy on the content of their speech. Although neither is better than the other, both understand their strengths and their audience’s needs. 

Developing a stage presence involves finding your own unique communication style . Lean into your strengths, whether that’s adding an injection of humor or asking questions to make it interactive . To give a great presentation, you might even incorporate relevant props or presentation slides.

4. Storytelling

According to Forbes, audiences typically pay attention for about 10 minutes before tuning out . But you can lengthen their attention span by offering a presentation that interests them for longer. Include a narrative they’ll want to listen to, and tell a story as you go along. 

Shaping your content to follow a clear narrative can spark your audience’s curiosity and entice them to pay careful attention. You can use anecdotes from your personal or professional life that take your audience along through relevant moments. If you’re pitching a product, you can start with a problem and lead your audience through the stages of how your product provides a solution.

5. Voice projection

Although this skill may be obvious, you need your audience to hear what you’re saying. This can be challenging if you’re naturally soft-spoken and struggle to project your voice.

Remember to straighten your posture and take deep breaths before speaking, which will help you speak louder and fill the room. If you’re talking into a microphone or participating in a virtual meeting, you can use your regular conversational voice, but you still want to sound confident and self-assured with a strong tone.

If you’re unsure whether everyone can hear you, you can always ask the audience at the beginning of your speech and wait for confirmation. That way, they won’t have to potentially interrupt you later.

Ensuring everyone can hear you also includes your speed and annunciation. It’s easy to speak quickly when nervous, but try to slow down and pronounce every word. Mumbling can make your presentation difficult to understand and pay attention to.

6. Verbal communication 

Although verbal communication involves your projection and tone, it also covers the language and pacing you use to get your point across. This includes where you choose to place pauses in your speech or the tone you use to emphasize important ideas.

If you’re giving a presentation on collaboration in the workplace , you might start your speech by saying, “There’s something every workplace needs to succeed: teamwork.” By placing emphasis on the word “ teamwork ,” you give your audience a hint on what ideas will follow.

To further connect with your audience through diction, pay careful attention to who you’re speaking to. The way you talk to your colleagues might be different from how you speak to a group of superiors, even if you’re discussing the same subject. You might use more humor and a conversational tone for the former and more serious, formal diction for the latter.

Everyone has strengths and weaknesses when it comes to presenting. Maybe you’re confident in your use of body language, but your voice projection needs work. Maybe you’re a great storyteller in small group settings, but need to work on your stage presence in front of larger crowds. 

The first step to improving presentation skills is pinpointing your gaps and determining which qualities to build upon first. Here are four tips for enhancing your presentation skills:

1. Build self-confidence

Confident people know how to speak with authority and share their ideas. Although feeling good about your presentation skills is easier said than done, building confidence is key to helping your audience believe in what you’re saying. Try practicing positive self-talk and continuously researching your topic's ins and outs.

If you don’t feel confident on the inside, fake it until you make it. Stand up straight, project your voice, and try your best to appear engaged and excited. Chances are, the audience doesn’t know you’re unsure of your skills — and they don’t need to.

Another tip is to lean into your slideshow, if you’re using one. Create something colorful and interesting so the audience’s eyes fall there instead of on you. And when you feel proud of your slideshow, you’ll be more eager to share it with others, bringing more energy to your presentation.

2. Watch other presentations

Developing the soft skills necessary for a good presentation can be challenging without seeing them in action. Watch as many as possible to become more familiar with public speaking skills and what makes a great presentation. You could attend events with keynote speakers or view past speeches on similar topics online.

Take a close look at how those presenters use verbal communication and body language to engage their audiences. Grab a notebook and jot down what you enjoyed and your main takeaways. Try to recall the techniques they used to emphasize their main points, whether they used pauses effectively, had interesting visual aids, or told a fascinating story.

3. Get in front of a crowd

You don’t need a large auditorium to practice public speaking. There are dozens of other ways to feel confident and develop good presentation skills.

If you’re a natural comedian, consider joining a small stand-up comedy club. If you’re an avid writer, participate in a public poetry reading. Even music and acting can help you feel more comfortable in front of a crowd.

If you’d rather keep it professional, you can still work on your presentation skills in the office. Challenge yourself to participate at least once in every team meeting, or plan and present a project to become more comfortable vocalizing your ideas. You could also speak to your manager about opportunities that flex your public speaking abilities.

4. Overcome fear

Many people experience feelings of fear before presenting in front of an audience, whether those feelings appear as a few butterflies or more severe anxiety. Try grounding yourself to shift your focus to the present moment. If you’re stuck dwelling on previous experiences that didn’t go well, use those mistakes as learning experiences and focus on what you can improve to do better in the future.

Tips for dealing with presentation anxiety 

It’s normal to feel nervous when sharing your ideas. In fact, according to a report from the Journal of Graduate Medical Education, public speaking anxiety is prevalent in 15–30% of the general population .

Even though having a fear of public speaking is common, it doesn’t make it easier. You might feel overwhelmed, become stiff, and forget what you were going to say. But although the moment might scare you, there are ways to overcome the fear and put mind over matter.

Use these tactics to reduce your stress when you have to make a presentation:

1. Practice breathing techniques

If you experience anxiety often, you’re probably familiar with breathing techniques for stress relief . Incorporating these exercises into your daily routine can help you stop worrying and regulate anxious feelings. 

Before a big presentation, take a moment alone to practice breathing techniques, ground yourself, and reduce tension. It’s also a good idea to take breaths throughout the presentation to speak slower and calm yourself down .

2. Get organized

The more organized you are, the more prepared you’ll feel. Carefully outline all of the critical information you want to use in your presentation, including your main talking points and visual aids, so you don’t forget anything. Use bullet points and visuals on each slide to remind you of what you want to talk about, and create handheld notes to help you stay on track.

3. Embrace moments of silence

It’s okay to lose your train of thought. It happens to even the most experienced public speakers once in a while. If your mind goes blank, don’t panic. Take a moment to breathe, gather your thoughts, and refer to your notes to see where you left off. You can drink some water or make a quick joke to ease the silence or regain your footing. And it’s okay to say, “Give me a moment while I find my notes.” Chances are, people understand the position you’re in.

4. Practice makes progress

Before presenting, rehearse in front of friends and family members you trust. This gives you the chance to work out any weak spots in your speech and become comfortable communicating out loud. If you want to go the extra mile, ask your makeshift audience to ask a surprise question. This tests your on-the-spot thinking and will prove that you can keep cool when things come up.

Whether you’re new to public speaking or are a seasoned presenter, you’re bound to make a few slip-ups. It happens to everyone. The most important thing is that you try your best, brush things off, and work on improving your skills to do better in your next presentation.

Although your job may require a different level of public speaking than your favorite TED Talk , developing presentation skills is handy in any profession. You can use presentation skills in a wide range of tasks in the workplace, whether you’re sharing your ideas with colleagues, expressing concerns to higher-ups, or pitching strategies to potential clients.

Remember to use active listening to read the room and engage your audience with an interesting narrative. Don’t forget to step outside your comfort zone once in a while and put your skills to practice in front of a crowd. After facing your fears, you’ll feel confident enough to put presentation skills on your resume.

If you’re trying to build your skills and become a better employee overall, try a communications coach with BetterUp. 

Elevate your communication skills

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Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

The 11 tips that will improve your public speaking skills

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• Presentation Skills
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Presentation skills can be defined as a set of abilities that enable an individual to: interact with the audience; transmit the messages with clarity; engage the audience in the presentation; and interpret and understand the mindsets of the listeners. These skills refine the way you put forward your messages and enhance your persuasive powers.

The present era places great emphasis on good presentation skills. This is because they play an important role in convincing the clients and customers. Internally, management with good presentation skills is better able to communicate the mission and vision of the organization to the employees.

Importance of Presentation Skills

Interaction with others is a routine job of businesses in today’s world. The importance of good presentation skills is established on the basis of following points:

• They help an individual in enhancing his own growth opportunities. In addition, it also grooms the personality of the presenter and elevates his levels of confidence.
• In case of striking deals and gaining clients, it is essential for the business professionals to understand the audience. Good presentation skills enable an individual to mold his message according to the traits of the audience. This increases the probability of successful transmission of messages.
• Lastly, business professionals have to arrange seminars and give presentations almost every day. Having good presentation skills not only increases an individual’s chances of success, but also enable him to add greatly to the organization.

How to Improve Presentation Skills

Development of good presentation skills requires efforts and hard work. To improve your presentation skills, you must:

• Research the Audience before Presenting: This will enable you to better understand the traits of the audience. You can then develop messages that can be better understood by your target audience. For instance, in case of an analytical audience, you can add more facts and figures in your presentation.
• Structure your Presentation Effectively: The best way to do this is to start with telling the audience, in the introduction, what you are going to present. Follow this by presenting the idea, and finish off the presentation by repeating the main points.
• Do a lot of Practice: Rehearse but do not go for memorizing the presentation. Rehearsals reduce your anxiety and enable you to look confident on the presentation day. Make sure you practice out loud, as it enables you to identify and eliminate errors more efficiently. Do not memorize anything as it will make your presentation look mechanical. This can reduce the degree of audience engagement.
• Take a Workshop: Most medium and large businesses allow their employees to take employee development courses and workshops, as well-trained employees are essential to the success of any company. You can use that opportunity to take a workshop on professional presentation skills such as those offered by Langevin Learning Services , which are useful for all business professionals, from employees to business trainers and managers.

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Ideas and insights from Harvard Business Publishing Corporate Learning

Powerful and Effective Presentation Skills: More in Demand Now Than Ever

When we talk with our L&D colleagues from around the globe, we often hear that presentation skills training is one of the top opportunities they’re looking to provide their learners. And this holds true whether their learners are individual contributors, people managers, or senior leaders. This is not surprising.

Effective communications skills are a powerful career activator, and most of us are called upon to communicate in some type of formal presentation mode at some point along the way.

For instance, you might be asked to brief management on market research results, walk your team through a new process, lay out the new budget, or explain a new product to a client or prospect. Or you may want to build support for a new idea, bring a new employee into the fold, or even just present your achievements to your manager during your performance review.

And now, with so many employees working from home or in hybrid mode, and business travel in decline, there’s a growing need to find new ways to make effective presentations when the audience may be fully virtual or a combination of in person and remote attendees.

Whether you’re making a standup presentation to a large live audience, or a sit-down one-on-one, whether you’re delivering your presentation face to face or virtually, solid presentation skills matter.

Even the most seasoned and accomplished presenters may need to fine-tune or update their skills. Expectations have changed over the last decade or so. Yesterday’s PowerPoint which primarily relied on bulleted points, broken up by the occasional clip-art image, won’t cut it with today’s audience.

The digital revolution has revolutionized the way people want to receive information. People expect presentations that are more visually interesting. They expect to see data, metrics that support assertions. And now, with so many previously in-person meetings occurring virtually, there’s an entirely new level of technical preparedness required.

The leadership development tools and the individual learning opportunities you’re providing should include presentation skills training that covers both the evergreen fundamentals and the up-to-date capabilities that can make or break a presentation.

So, just what should be included in solid presentation skills training? Here’s what I think.

The fundamentals will always apply When it comes to making a powerful and effective presentation, the fundamentals will always apply. You need to understand your objective. Is it strictly to convey information, so that your audience’s knowledge is increased? Is it to persuade your audience to take some action? Is it to convince people to support your idea? Once you understand what your objective is, you need to define your central message. There may be a lot of things you want to share with your audience during your presentation, but find – and stick with – the core, the most important point you want them to walk away with. And make sure that your message is clear and compelling.

You also need to tailor your presentation to your audience. Who are they and what might they be expecting? Say you’re giving a product pitch to a client. A technical team may be interested in a lot of nitty-gritty product detail. The business side will no doubt be more interested in what returns they can expect on their investment.

Another consideration is the setting: is this a formal presentation to a large audience with questions reserved for the end, or a presentation in a smaller setting where there’s the possibility for conversation throughout? Is your presentation virtual or in-person? To be delivered individually or as a group? What time of the day will you be speaking? Will there be others speaking before you and might that impact how your message will be received?

Once these fundamentals are established, you’re in building mode. What are the specific points you want to share that will help you best meet your objective and get across your core message? Now figure out how to convey those points in the clearest, most straightforward, and succinct way. This doesn’t mean that your presentation has to be a series of clipped bullet points. No one wants to sit through a presentation in which the presenter reads through what’s on the slide. You can get your points across using stories, fact, diagrams, videos, props, and other types of media.

Visual design matters While you don’t want to clutter up your presentation with too many visual elements that don’t serve your objective and can be distracting, using a variety of visual formats to convey your core message will make your presentation more memorable than slides filled with text. A couple of tips: avoid images that are cliched and overdone. Be careful not to mix up too many different types of images. If you’re using photos, stick with photos. If you’re using drawn images, keep the style consistent. When data are presented, stay consistent with colors and fonts from one type of chart to the next. Keep things clear and simple, using data to support key points without overwhelming your audience with too much information. And don’t assume that your audience is composed of statisticians (unless, of course, it is).

When presenting qualitative data, brief videos provide a way to engage your audience and create emotional connection and impact. Word clouds are another way to get qualitative data across.

Practice makes perfect You’ve pulled together a perfect presentation. But it likely won’t be perfect unless it’s well delivered. So don’t forget to practice your presentation ahead of time. Pro tip: record yourself as you practice out loud. This will force you to think through what you’re going to say for each element of your presentation. And watching your recording will help you identify your mistakes—such as fidgeting, using too many fillers (such as “umm,” or “like”), or speaking too fast.

A key element of your preparation should involve anticipating any technical difficulties. If you’ve embedded videos, make sure they work. If you’re presenting virtually, make sure that the lighting is good, and that your speaker and camera are working. Whether presenting in person or virtually, get there early enough to work out any technical glitches before your presentation is scheduled to begin. Few things are a bigger audience turn-off than sitting there watching the presenter struggle with the delivery mechanisms!

Finally, be kind to yourself. Despite thorough preparation and practice, sometimes, things go wrong, and you need to recover in the moment, adapt, and carry on. It’s unlikely that you’ll have caused any lasting damage and the important thing is to learn from your experience, so your next presentation is stronger.

How are you providing presentation skills training for your learners?

Manika Gandhi is Senior Learning Design Manager at Harvard Business Publishing Corporate Learning. Email her at [email protected] .

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Home Blog Education Presentation Skills 101: A Guide to Presentation Success

Presentation Skills 101: A Guide to Presentation Success

Getting the perfect presentation design is just a step toward a successful presentation. For the experienced user, building presentation skills is the answer to elevating the power of your message and showing expertise on any subject. Still, one can ask: is it the same set of skills, or are they dependable on the type of presentation?

In this article, we will introduce the different types of presentations accompanied by the skillset required to master them. The purpose, as always, is to retain the audience’s interest for a long-lasting and convincing message.

Table of Contents

The Importance of Presentation Skills

Persuasive presentations, instructional presentations, informative presentations, inspirational presentations, basic presentation skills, what are the main difficulties when giving a presentation, recommendations to improve your presentation skills, closing statement.

Effective communication is the answer to reaching business and academic goals. The scenarios in which we can be required to deliver a presentation are as diverse as one can imagine. Still, some core concepts apply to all presentations.

 We define presentation skills as a compendium of soft skills that directly affect your presentation performance and contribute to creating a great presentation. These are not qualities acquired by birth but skills you ought to train and master to delve into professional environments.

You may ask: is it really that evident when a presenter is not prepared? Here are some common signs people can experience during presentations:

• Evasive body language: Not making eye contact with the audience, arms closed tightly to the body, hands in pockets all the time.
• Lack of interest in the presenter’s voice: dull tone, not putting an effort to articulate the topics.
• Doubting when asked to answer a question
• Irksome mood

The list can go on about common presenter mistakes , and most certainly, it will affect the performance of any presented data if the lack of interest by the presenter is blatantly obvious.  Another element to consider is anxiety, and according to research by the National Institute of Mental Health, 73% of the population in the USA is affected by glossophobia , which is the fear of public speaking, judgment, or negative evaluation by other people.

Therefore, presentation skills training is essential for any business professional who wants to achieve effective communication . It will remove the anxiety from presentation performance and help users effectively deliver their message and connect with the audience.

Archetypes of presentations

Persuasive presentations aim to convince the audience – often in short periods – to acquire a product or service, adhere to a cause, or invest in a company. For business entrepreneurs or politicians, persuasive presentations are their tool for the trade.

Unless you aim to be perceived as an imposter, a proper persuasive presentation has the elements of facts, empathy, and logic, balanced under a well-crafted narrative. The central pillar of these presentations is to identify the single factor that gathered your audience: it could be a market need, a social cause, or a revolutionary concept for today’s society. It has to be something with enough power to gather critiques – both good and bad.

That single factor has to be backed up by facts. Research that builds your hypothesis on how to solve that problem. A deep understanding of the target audience’s needs , concerns, and social position regarding the solution your means can offer. When those elements are in place, building a pitch becomes an easy task. 

Graphics can help you introduce information in a compelling format, lowering the need for lengthy presentations. Good presentation skills for persuasive presentations go by the hand of filtering relevant data and creating the visual cues that resonate with what your audience demands.

One powerful example of a persuasive presentation is the technique known as the elevator pitch . You must introduce your idea or product convincingly to the audience in a timeframe between 30 seconds and less than 2 minutes. You have to expose:

• What do you do 
• What’s the problem to solve
• Why is your solution different from others 
• Why should the audience care about your expertise

For that very purpose, using engaging graphics with contrasting colors elevates the potential power of your message. It speaks professionalism, care for details, and out-of-the-box thinking. Knowing how to end a presentation is also critical, as your CTAs should be placed with care.

Therefore, let’s resume the requirements of persuasive presentations in terms of good presentation skills:

• Identifying problems and needs
• Elaborating “the hook” (the element that grabs the audience’s attention)
• Knowing how to “tie” your audience (introducing a piece of information related to the hook that causes an emotional impact)
• Broad knowledge of body language and hand gestures to quickly convey your message
• Being prepared to argue a defense of your point of view
• Handling rejection
• Having a proactive attitude to convert opportunities into new projects
• Using humor, surprise, or personal anecdotes as elements to sympathize with the audience
• Having confidence
• Be able to summarize facts and information in visually appealing ways

You can learn more about persuasive presentation techniques by clicking here .

In the case of instructional presentations, we ought to differentiate two distinctive types:

• Lecture Presentations : Presentations being held at universities or any other educative institution. Those presentations cover, topic by topic, and the contents of a syllabus and are created by the team of teachers in charge of the course.
• Training Presentations : These presentations take place during in-company training sessions and usually comprise a good amount of content that is resumed into easy-to-take solutions. They are aimed to coach employees over certain topics relevant to their work performance. The 70-20-10 Model is frequently used to address these training situations.

Lecture presentations appeal to the gradual introduction of complex concepts, following a structure set in the course’s syllabus. These presentations often have a similar aesthetic as a group of professors or researchers created to share their knowledge about a topic. Personal experience does tell that course presentations often rely on factual data, adequately documented, and on the theoretical side.

An example of a presentation that lies under this concept is a Syllabus Presentation, used by the teaching team to introduce the subject to new students, evaluation methods, concepts to be learned, and expectations to pass the course.

On the other hand, training presentations are slide decks designed to meet an organization’s specific needs in the formal education of their personnel. Commonly known as “continuous education,” plenty of companies invest resources in coaching their employees to achieve higher performance results. These presentations have the trademark of being concise since their idea is to introduce the concepts that shall be applied in practice sessions. 

Ideally, the training presentations are introduced with little text and easy-to-recognize visual cues. Since the idea is to summarize as much as possible, these are visually appealing for the audience. They must be dynamic enough to allow the presenter to convey the message.

Those key takeaways remind employees when they revisit their learning resources and allow them to ruminate on questions that fellow workers raise. 

To sum up this point, building presentation skills for instructional presentations requires:

• Ability to put complex concepts into simpler words
• Patience and a constant learning mindset
• Voice training to deliver lengthy speeches without being too dense
• Ability to summarize points and note the key takeaways
• Empathizing with the audience to understand their challenges in the learning process

The informative presentations take place in business situations, such as when to present project reports from different departments to the management. Another potential usage of these presentations is in SCRUM or other Agile methodologies, when a sprint is completed, to discuss the advance of the project with the Product Owner.

As they are presentations heavily dependent on data insights, it’s common to see the usage of infographics and charts to express usually dense data in simpler terms and easy to remember. 

Informative presentations don’t just fall into the business category. Ph.D. Dissertation and Thesis presentations are topics that belong to the informative presentations category as they condense countless research hours into manageable reports for the academic jury. 

Since these informational presentations can be perceived as lengthy and data-filled, it is important to learn the following professional presentation skills:

• Attention to detail
• Be able to explain complex information in simpler terms
• Creative thinking
• Powerful diction
• Working on pauses and transitions
• Pacing the presentation, so not too much information is divulged per slide

The leading inspirational platform, TEDx, comes to mind when talking about inspirational presentations. This presentation format has the peculiarity of maximizing the engagement with the audience to divulge a message, and due to that, it has specific requirements any presenter must meet.

This presentation format usually involves a speaker on a stage, either sitting or better standing, in which the presenter engages with the audience with a storytelling format about a life experience, a job done that provided a remarkable improvement for society, etc.

Empathizing with the audience is the key ingredient for these inspirational presentations. Still, creativity is what shapes the outcome of your performance as people are constantly looking for different experiences – not the same recipe rephrased with personal touches. The human factor is what matters here, way above data and research. What has your experience to offer to others? How can it motivate another human being to pursue a similar path or discover their true calling?

To achieve success in terms of communication skills presentation, these inspirational presentations have the following requirements:

• Focus on the audience (engage, consider their interests, and make them a part of your story)
• Putting ego aside
• Creative communication skills
• Storytelling skills
• Body language knowledge to apply the correct gestures to accompany your story
• Voice training
• Using powerful words

After discussing the different kinds of presentations we can come across at any stage of our lives, a group of presentation skills is standard in any type of presentation. See below what makes a good presentation and which skills you must count on to succeed as a presenter.

Punctuality

Punctuality is a crucial aspect of giving an effective presentation. Nothing says more about respect for your audience and the organization you represent than delivering the presentation on time . Arriving last minute puts pressure on the tech team behind audiovisuals, as they don’t have enough preparation to test microphones, stage lights, and projector settings, which can lead to a less powerful presentation Even when discussing presentations hosted in small rooms for a reduced audience, testing the equipment becomes essential for an effective presentation.

A solution for this is to arrive at least 30 minutes early. Ideally, one hour is a sweet spot since the AV crew has time to check the gear and requirements for your presentation. Another benefit of this, for example, in inspirational presentations, is measuring the previous presenter’s impact on the audience. This gives insights about how to resonate with the public, and their interest, and how to accommodate your presentation for maximum impact.

Body Language

Our bodies can make emotions transparent for others, even when we are unaware of such a fact. Proper training for body language skills reduces performance anxiety, giving the audience a sense of expertise about the presented topic. 

Give your presentation and the audience the respect they deserve by watching over these potential mistakes:

• Turning your back to the audience for extended periods : It’s okay to do so when introducing an important piece of information or explaining a graph, but it is considered rude to give your back to the audience constantly.
• Fidgeting : We are all nervous in the presence of strangers, even more, if we are the center of attention for that moment. Instead of playing with your hair or making weird hand gestures, take a deep breath to center yourself before the presentation and remember that everything you could do to prepare is already done. Trust your instincts and give your best.
• Intense eye contact : Have you watched a video where the presenter stared at the camera the entire time? That’s the feeling you transmit to spectators through intense eye contact. It’s a practice often used by politicians to persuade.
• Swearing : This is a no-brainer. Even when you see influencers swearing on camera or in podcasts or live presentations, it is considered an informal and lousy practice for business and academic situations. If you have a habit to break when it comes to this point, find the humor in these situations and replace your swear words with funny alternatives (if the presentation allows for it). 

Voice Tone plays a crucial role in delivering effective presentations and knowing how to give a good presentation. Your voice is a powerful tool for exposing your ideas and feelings . Your voice can articulate the message you are telling, briefing the audience if you feel excited about what you are sharing or, in contrast, if you feel the presentation is a burden you ought to complete.

Remember, passion is a primary ingredient in convincing people. Therefore, transmitting such passion with a vibrant voice may help gather potential business partners’ interest.  

But what if you feel sick prior to the presentation? If, by chance, your throat is sore minutes before setting foot on the stage, try this: when introducing yourself, mention that you are feeling a bit under the weather. This resonates with the audience to pay more attention to your efforts. In case you don’t feel comfortable about that, ask the organizers for a cup of tea, as it will settle your throat and relax your nerves.

Tech Skills

Believe it or not, people still feel challenged by technology these days. Maybe that’s the reason why presentation giants like Tony Robbins opt not to use PowerPoint presentations . The reality is that there are plenty of elements involved in a presentation that can go wrong from the tech side:

• A PDF not opening
• Saving your presentation in a too-recent PowerPoint version
• A computer not booting up
• Mac laptops and their never-ending compatibility nightmare
• Not knowing how to change between slides
• Not knowing how to use a laser pointer
• Internet not working
• Audio not working

We can come up with a pretty long list of potential tech pitfalls, and yet more than half of them fall in presenters not being knowledgeable about technology.

If computers aren’t your thing, let the organization know about this beforehand. There is always a crew member available to help presenters switch between slides or configure the presentation for streaming. This takes the pressure off your shoulders, allowing you to concentrate on the content to present. Remember, even Bill Gates can get a BSOD during a presentation .

Presentations, while valuable for conveying information and ideas, can be daunting for many individuals. Here are some common difficulties people encounter when giving presentations:

Public Speaking Anxiety

Glossophobia, the fear of public speaking, affects a significant portion of the population. This anxiety can lead to nervousness, trembling, and forgetfulness during a presentation.

Lack of Confidence

Many presenters struggle with self-doubt, fearing that they may not be knowledgeable or skilled enough to engage their audience effectively.

Content Organization

Organizing information in a coherent and engaging manner can be challenging. Presenters often grapple with how to structure their content to make it easily digestible for the audience. Artificial Intelligence can help us significantly reduce the content arrangement time when you work with tools like our AI Presentation Maker (made for presenters by experts in presentation design). 

Audience Engagement

Keeping the audience’s attention and interest throughout the presentation can be difficult. Distractions, disengaged attendees, or lack of interaction can pose challenges.

Technical Issues

Technology glitches, such as malfunctioning equipment, incompatible file formats, or poor internet connectivity, can disrupt presentations and increase stress.

Time Management

Striking the right balance between providing enough information and staying within time limits is a common challenge. Going over or under the allotted time can affect the effectiveness of the presentation.

Handling Questions and Challenges

Responding to unexpected questions, criticism, or challenges from the audience can be difficult, especially when presenters are unprepared or lack confidence in their subject matter.

Visual Aids and Technology

Creating and effectively using visual aids like slides or multimedia can be a struggle for some presenters. Technical competence is essential in this aspect.

Language and Articulation

Poor language skills or unclear articulation can hinder effective communication. Presenters may worry about stumbling over words or failing to convey their message clearly.

Maintaining appropriate and confident body language can be challenging. Avoiding nervous habits, maintaining eye contact, and using gestures effectively requires practice.

Overcoming Impersonal Delivery

In virtual presentations, maintaining a personal connection with the audience can be difficult. The absence of face-to-face interaction can make it challenging to engage and read the audience.

Cultural and Diversity Awareness

Presenting to diverse audiences requires sensitivity to cultural differences and varying levels of familiarity with the topic.

In this section, we gathered some tips on how to improve presentation skills that can certainly make an impact if applied to your presentation skills. We believe these skills can be cultivated to transform into habits for your work routine.

Tip #1: Build a narrative

One memorable way to guarantee presentation success is by writing a story of all the points you desire to cover. This statement is based on the logic behind storytelling and its power to connect with people .

Don’t waste time memorizing slides or reading your presentation to the audience. It feels unnatural, and any question that diverts from the topic in discussion certainly puts you in jeopardy or, worse, exposes you as a fraud in the eyes of the audience. And before you ask, it is really evident when a presenter has a memorized speech. 

Build and rehearse the presentation as if telling a story to a group of interested people. Lower the language barrier by avoiding complex terms that maybe even you aren’t fully aware of their meaning. Consider the ramifications of that story, what it could lead to, and which are the opportunities to explore. Then, visualize yourself giving the presentation in a natural way.

Applying this technique makes the presentation feel like second nature to you. It broadens the spectrum in which you can show expertise over a topic or even build the basis for new interesting points of view about the project.

Tip #2: Don’t talk for more than 3 minutes per slide

It is a common practice of presenters to bombard the audience with facts and information whilst retaining the same slide on the screen. Why can this happen? It could be because the presenter condensed the talk into very few slides and preferred to talk. The reality is that your spectators won’t retain the information you are giving unless you give visual cues to help that process. 

Opt to prepare more slides and pace your speech to match the topics shown on each slide. Don’t spend more than 3 minutes per slide unless you have to introduce a complex piece of data. Use visual cues to direct the spectators about what you talk about, and summarize the principal concepts discussed at the end of each section.

Tip #3: Practice meditation daily

Anxiety is the number one enemy of professional presenters. It slowly builds without you being aware of your doubts and can hinder your performance in multiple ways: making you feel paralyzed, fidgeting, making you forget language skills or concepts, affecting your health, etc.

Meditation is an ancient practice taken from Buddhist teachings that train your mind to be here in the present. We often see the concepts of meditation and mindfulness as synonyms, whereas you should be aware that meditation is a practice that sets the blocks to reach a state of mindfulness. For presenters, being in the here and now is essential to retain focus, but meditation techniques also teach us to control our breathing and be in touch with our body signals when stress builds up. 

The customary practice of meditation has an impact on imagination and creativity but also helps to build patience – a skill much needed for connecting with your audience in instructional presentations.

Having the proper set of presentation skills can be quite subjective. It goes beyond presentation tips and deepens into how flexible we can be in our ability to communicate ideas.

Different presentations and different audiences shape the outcome of our efforts. Therefore, having a basic understanding of how to connect, raise awareness, and empathize with people can be key ingredients for your career as a presenter. A word of advice: success doesn’t happen overnight. It takes dedication and patience to build communication skills . Don’t condition your work to believe you will be ready “someday”; it’s best to practice and experience failure as part of the learning process.

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What It Takes to Give a Great Presentation

• Carmine Gallo

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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Unlock effective presentation skills (tips and best practices)

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Anete Ezera March 23, 2023

Presentation skills are a crucial aspect of communication in today’s world. Whether you’re delivering a pitch to potential investors, giving a lecture in front of a class, or trying to make a point at a meeting, your ability to effectively present your ideas can greatly impact your success. However, not everyone is a natural-born speaker. Many struggle with nerves and self-doubt when it comes to presenting in front of an audience. But don’t worry! Improving your presentation skills is possible with practice and dedication. In this blog post, we’ll provide you with practical tips that will help you become a confident and engaging speaker. From preparing your material to engaging with your audience, we’ll cover everything you need to know to take your presentation skills to the next level. So whether you’re just starting out or looking to refine your existing presentation skills, read on for all the advice and inspiration you need to succeed.

Types of Presentations

Before we dive into specific presentation skills, it’s important to define the different types of presentations that may require different skills in how they’re presented. There are several types of presentations you can choose from, each with its own distinct format and style. Let’s take a look at some of the most common types of presentations:

Narrative presentations

In these types of presentations, the speaker focuses on telling a story that engages the audience and reinforces the main message. This type of presentation is perfect for engaging and entertaining an audience. It helps to keep the audience interested and focused and can be a great way to reinforce the main message. However, it can also be time-consuming to prepare a well-structured narrative.

Informative presentations

These types of presentations are designed to provide information on a specific topic. The speaker focuses on delivering accurate and relevant information to the audience in an organized and straightforward manner. This type of presentation is great for providing accurate and relevant information to the audience. The organized and straightforward delivery makes it easy for the audience to understand and retain the information. However, it can be difficult to keep the audience engaged and interested if the presentation is too dry or lacks excitement.

Persuasive presentations 

In persuasive presentations, the speaker aims to convince the audience to take a specific action or adopt a particular point of view. This type of presentation often includes arguments, statistics, and other persuasive techniques. However, if the arguments are weak or the persuasive techniques are ineffective, the presentation can fall flat and fail to achieve its intended outcome.

Demonstrative Presentations

These types of presentations focus on demonstrating a product or service to the audience. The speaker often includes visual aids, such as slides or videos, to help illustrate the key features and benefits of the product or service. However, it can be difficult to keep the audience engaged if the demonstration is too lengthy or repetitive.

Instructional Presentations

Instructional presentations are designed to teach the audience a specific skill or provide them with step-by-step instructions. The speaker often uses visual aids, such as diagrams or slides, to make the instructions clear and easy to follow. It’s perfect for teaching the audience how to perform a specific task. The use of visual aids, such as diagrams or slides, makes it easy for the audience to understand and follow the instructions. In this type of presentation, it’s important to present the instructions in a highly engaging way so the audience doesn’t lose interest.

Choosing the right type of presentation format can greatly impact the success of your presentation. Consider the audience, the message you want to convey, and the resources available to you, when deciding on the best presentation format for your needs. Once you’ve decided on a presentation format, you can move on to developing certain presentation skills that are most important for the specific case. 

Presentation delivery methods

The way you deliver your presentation is crucial. Therefore, we want to highlight this aspect before we dive into other effective presentation skills. A delivery method can make or break a presentation, regardless of the quality of the content. There are various methods of presentation delivery. The choice of method depends on the type of audience, the topic of the presentation, and the desired outcome. Discover 4 ways you can deliver a presentation and what kind of skills and approach they require. 

Traditional delivery

One of the most common presentation delivery methods is the traditional method of standing in front of an audience and delivering a speech. This method is suitable for formal presentations, such as keynote speeches, lectures, and corporate presentations. This method requires the speaker to have excellent public speaking skills, including voice modulation, body language, and eye contact. A traditional presentation delivery usually follows a classical presentation outline that has a clear beginning, middle, and end. 

Visually-focused presentation delivery

Another method of presentation delivery is the use of visual aids. This method involves using multimedia tools, such as images, videos, and infographics. Visual aids are effective because they can help the audience to better understand complex information, and they can also serve as a reference for the audience to refer to after the presentation. However, visuals should not be the sole focus of the presentation, as they can distract the audience from the message. 

If you want to create a visually-focused presentation, discover different Prezi presentation templates, and be sure to add images, videos, data visualizations, GIFs, stickers, and other visuals that you can find in Prezi’s content library and Prezi Design.  

If you want to learn more about the use of visuals in a presentation, and what are the best design practices, watch this video:

Interactive presentation delivery

Another way to deliver a presentation is by using interactive methods such as group discussions, role-plays, and simulations. This method is suitable for presentations that require the audience to actively participate in the presentation. Interactive presentations can be useful for training sessions, team-building exercises, and workshops. 

On Prezi, you can create highly interactive presentations where your audience can be active participants. Prezi’s non-linear format allows you to jump between topics instead of flipping through slides, so your presentation feels more like a conversation than a speech.

Storyteller delivery

The last method of presentation delivery is storytelling. It involves the use of anecdotes, personal experiences, and stories to deliver a message. Storytelling is a highly effective tool because it can help the audience to relate to the message on a personal level. 

Storytelling can also be used to make a presentation more engaging and entertaining. 

If you want to visually showcase a relation between two aspects and capture the transitional movement in a timeline, use motion, zoom, and spatial relationships in a Prezi presentation to showcase the nuances of your story world. 

Regardless of the presentation delivery method, make sure to follow the best presentation practices:

• Be well-prepared and knowledgeable about the topic. This can be achieved through research, practice, and rehearsal.
• Use clear and concise language that is easy for the audience to understand. You should avoid using jargon and technical terms, or you can take time to explain them to the audience. 
• Work on engaging the audience using eye contact, body language, and humor. This can help you establish a connection with the audience and make the presentation more engaging. 
• Be mindful of the time and ensure that the presentation is delivered within the allotted time frame.  
• Use effective visuals, if applicable, to support your message without overpowering it.

Effective presentation skills

There are numerous skills that you can develop to improve your presentations. In this article, we’ve summoned the following 8 presentation skills that are essential to any presenter that wants to make an impact with their message.

1. Effective communication

Effective communication skills are critical when it comes to presenting information to others. Presentations require a clear and concise message, and communication skills are key in delivering this message to your audience. Good communication skills allow you to connect with your audience, build rapport, and maintain engagement throughout the presentation. In addition, communication skills allow you to articulate your ideas and arguments clearly, and to respond to questions or challenges effectively. 

To improve this skill, practice speaking in front of a mirror or recording yourself to identify areas where you may need improvement. Also, consider using vocal techniques such as varying your tone and volume to keep your audience engaged.

2. Confident body language

Confident body language is an essential presentation skill as it communicates to the audience that the speaker is credible, knowledgeable, and in control. A confident posture, eye contact, and gestures can help you establish a strong presence and build rapport with the audience. It also helps you to convey your message more effectively. 

To practice confident body language, start by standing tall with shoulders back and head held high. Also, make eye contact with the audience and use natural hand gestures to emphasize key points. It’s also important to practice speaking clearly and with conviction, as this can further enhance the impact of confident body language during a presentation. 

If you’re interested in learning more about body language, read our article on 9 secrets to a confident body language . 

3. Audience engagement

Being able to engage your audience is a crucial presentation skill because it ensures that your message is well-received and understood. When you engage your audience, you capture their attention and maintain their interest throughout your presentation. This can make the difference between a successful presentation and one that falls flat. Holding the attention of your audience requires a combination of factors, such as having a clear message, being confident and comfortable in your delivery, using visual aids effectively, and connecting with your audience on a personal level. 

To improve this skill, you can practice rehearsing your presentation in front of friends or colleagues and seeking feedback. You can also try studying successful public speakers and their techniques and incorporating audience participation activities into your presentation to keep them engaged and interested. 

Additionally, you can engage your audience by opting for a motion-based presentation. It’ll enhance the impact of your content and ideas, making it more captivating for your audience to watch than a slide-based presentation. On Prezi, you can use motion, spatial relationships, and zooming effects to create highly impactful presentations. 

4. Time management

Time management is an essential presentation skill as it helps to ensure that you deliver your message effectively and efficiently within the allotted time. Poor time management can lead to an unprofessional and unprepared presentation, leaving the audience disinterested or confused.

To practice good time management, begin by planning and rehearsing your presentation in advance. It’s important to allocate sufficient time to each section and consider factors such as audience engagement and potential interruptions. You can also use time-tracking tools and practice pacing yourself during rehearsals to ensure you stay on schedule. By mastering time management, you can deliver a polished and engaging presentation, leaving a positive and lasting impression on your audience.

5. Content organization

Effective organization of presentation content is crucial for any presenter, as it determines the clarity and impact of the message. Organized content can help you convey your ideas in a logical and coherent manner, which aids in maintaining the audience’s attention and retention of information. 

To ensure that your presentation’s content is well-organized, it’s important to follow a few key steps. 

• Identify the main points you want to convey and arrange them in a logical order.
• Create a clear outline that includes an introduction, main body, and conclusion.
• Use transition words or phrases to smoothly connect each point to the next. 
• Ensure that your presentation has a consistent flow and that each point supports your overall message. 

By following these steps, you can effectively organize your presentation’s content and create a memorable and impactful experience for the viewers.

If you’re creating a sales presentation, be sure to read our step-by-step guide on crafting a winning sales presentation .

Also, discover how to best structure your presentation based on your presentation goal in this video:

6. Storytelling 

Storytelling is a powerful presentation skill that can captivate your audience’s attention and enhance the impact of your message. Stories allow us to connect with people on a deeper emotional level, and help us convey complex ideas in an easy-to-understand way. When we tell a story, we engage our audience, evoke their imagination, and inspire them to take action. 

To develop strong storytelling skills, you should practice telling stories with a clear beginning, middle, and end that convey a message or lesson. It’s also important to incorporate sensory details, such as sight, sound, touch, smell, and taste, to help the audience visualize the story. Also, make sure to focus on the tone of your delivery, including voice inflection, body language, and facial expressions, to effectively convey the emotions and dynamics of the story. Finally, use one of Prezi’s presentation templates like the one visualized below, or create your own story presentation on Prezi and visualize relations between topics, events, and characters using spatial relationships and visual hierarchy. 

By mastering the art of storytelling, you can deliver a powerful presentation that resonates with the audience and creates a lasting impression.

7. Adaptability

Adaptability is a crucial presentation skill – it allows you to adjust and respond to unexpected situations, changes, and challenges during the presentation. The key is to be properly prepared. This means researching your topic and practicing your presentation speech enough so that you’re prepared for any changes or questions that may arise. When you’re prepared, you’ll feel more present and be able to read the room and adjust to your audience’s needs and interests. Also, be flexible and open-minded to new information, feedback, and audience reactions. This skill will enable you to think on your feet and modify your content or delivery style accordingly. 

And lastly, you want to uphold the quality of your presentation no matter where you’re presenting, online or offline. If you need to adapt your presentation to an online experience, use Prezi Video and simply import your already-existing Prezi, Powerpoint, or Google slides, and deliver the same level of presence and quality as offline. With Prezi Video, you can showcase your slides next to you on-screen as you present, keeping that face-to-face interaction. 

Make sure to check out Prezi Video templates that you can find in Prezi’s template gallery .

8. Confidence

Last but definitely not least, one of the key presentation skills a great presenter possesses is confidence . Presenting with confidence can help you engage your audience and convince them of your authority and knowledge on the topic at hand. When you exude confidence, the audience is more likely to trust you and your message, leading to better communication and understanding. 

Developing confidence can be achieved through several methods. Practicing your speech multiple times, visualizing a successful presentation, and focusing on positive self-talk are all techniques that can help boost your confidence. Additionally, learning to control body language and voice tone can also have a positive effect on confidence levels during your time in the spotlight. 

By implementing these strategies, you can build your confidence and improve your presentation skills each time you’re speaking in front of an audience. 

Discover more about effective presentation skills in this video:

How to improve public speaking and presentation skills

While working on the effective presentation skills we listed above, you may feel nervous about public speaking in general. It’s no secret that public speaking can be a daunting task for many people. However, if you want to be a powerful, confident, and impactful presenter, you need to overcome your fear of anxiety of public speaking and improve the way you feel and appear when presenting. 

If you want to learn more about different techniques that can help you calm down before a presentation, here’s a helpful video for you to watch:

To help you become better at public speaking, we summoned 20 tips you can follow:

1. Practice, practice, practice

One of the most effective ways to become more comfortable with public speaking is to practice your speech as much as possible. When you practice, you can work out any kinks or rough spots that you may encounter when giving your speech in front of an audience. Additionally, practicing allows you to become more familiar with the material, making it easier to remember and deliver with confidence. While it may be tempting to simply read your speech from a script or cue cards, practicing your speech will allow you to internalize the material and deliver it with greater ease, flow, and naturalness. Therefore, it’s highly recommended that you take the time to practice your speech as much as possible before giving it in front of an audience, whether that be your friends, family, or colleagues.

2. Use presenter notes 

Preparing for a presentation can be a lengthy endeavor, particularly if you aim to memorize the entire script. Trying to remember every point can be challenging. Plus, the stress of public speaking can cause you to overlook crucial details. Jotting down your talking points can help you stay organized and avoid forgetting any essential information. However, relying solely on flashcards or paper notes may not be ideal. Constantly glancing at sticky notes or looking away from your audience can disrupt the flow of your presentation and disconnect you from your listeners. Instead, try using presenter notes on Prezi , where you can easily add notes to each slide. While presenting, you’ll be the only one that sees them, helping you deliver an impressive presentation with maximum confidence. 

3. Know your audience

When delivering a speech, it’s important to analyze and understand the audience you’ll be speaking to. By doing so, you can tailor your speech to their interests and needs. This means that you should take into account factors such as their age range, educational background, and cultural or professional affiliations. Additionally, it’s important to research the topic you’ll be discussing thoroughly and provide examples that are relevant to your audience. By doing this, you can ensure that your message will resonate with your listeners and leave a lasting impact.

4. Start with a strong opening

To really captivate your audience, it’s important to start with a strong opening that grabs their attention and sets the tone for the rest of your speech. One approach could be to start with a thought-provoking question or a powerful anecdote that relates to your topic. Alternatively, you could begin with a surprising fact or statistic that shocks and intrigues your listeners. Whatever you choose, make sure it’s attention-grabbing and relevant to the message you want to convey. Remember, the opening of your speech is your chance to make a lasting impression, so make it count!

Discover other ways to start your presentation speech and watch this video for more tips on starting a virtual presentation: 

5. Use humor

Using humor can be a great way to start off a presentation. It can help to reduce the tension in the room and make your audience feel more at ease. For example, you could start off with a joke or a funny story that relates to your topic. Alternatively, you could use a humorous image or meme to grab your audience’s attention. Just be sure not to overdo it – too many jokes can detract from your message and make you seem unprofessional. Remember that the ultimate goal of your presentation is to communicate information and ideas effectively, so use humor wisely.

6. Incorporate stories

Using stories in your speech can be an incredibly powerful tool. Personal stories, in particular, can help illustrate your points and make your message more memorable. By sharing a personal experience, you can connect with your audience on a deeper level and create an emotional bond. This can help them better understand your message and remember it long after your speech is over.

One way to incorporate personal stories into your speech is to draw from your own life experiences. Think about a time when you faced a challenge or overcame an obstacle, and how that experience taught you something valuable. Share that story with your audience and explain how the lessons you learned can be applied to their lives as well.

You can also use stories to illustrate more abstract concepts. For example, if you’re giving a talk about the importance of perseverance, you could share a story about someone who faced numerous setbacks but refused to give up. By sharing that story, you can make the concept of perseverance more concrete and relatable to your audience.

7. Use pauses

Using pauses is a great way to enhance your communication skills. In fact, when you take breaks in your speech, can help you gather your thoughts and think more clearly. Pausing also allows you to emphasize key points you want to make in your speech. Additionally, by using pauses strategically, you give your audience time to process the information you’re sharing with them, which can help ensure that they understand and retain it better. All in all, incorporating pauses into your speaking style can be incredibly effective in making your message more impactful and memorable.

8. Speak clearly and loudly

When delivering a speech or presentation, it’s important to speak in a manner that is clear and easy to understand. However, it’s equally important to ensure that your voice is projected loudly enough for your audience to hear you. Speaking too softly can make it difficult for people in the back of the room or in larger spaces to hear what you’re saying, which can lead to confusion and a lack of engagement. To avoid this, try to practice projecting your voice and enunciating your words clearly before you give your speech. You can also use tools like microphones or audio amplifiers to help ensure that your message is heard loud and clear by everyone in the room.

9. Take deep breaths

Taking deep breaths is a great way to help you relax and calm your nerves, but there are other things you can do too. For example, you might want to try some light yoga or stretching exercises to loosen up your muscles and release tension. Also, you could take a warm bath or shower to soothe your body and mind. Another option is to listen to some calming music or read a book that you enjoy. By taking the time to find what works best for you, you can develop a personalized relaxation routine that you can turn to whenever you need it.

10. Use repetition

Repetition is a powerful tool that can help you drive the point home in your speech. By repeating key points, you can reinforce your message and increase your chances of being remembered. In addition, repetition can help you emphasize important ideas and create a sense of rhythm in your speech. It can also be used to build suspense and create a sense of anticipation in your listeners. With these benefits in mind, it’s clear that repetition is an essential aspect of effective public speaking.

11. Use active verbs

One way to improve the effectiveness of your speech is to use active verbs. Active verbs help to create a more engaging and dynamic presentation, as they convey a sense of action and energy. By using active verbs, you can help to capture your audience’s attention and hold their interest throughout your speech.

In addition to using active verbs, it’s also important to consider the pace and rhythm of your speech. Varying the speed and tone of your delivery can help to keep your audience engaged and prevent them from becoming bored or disinterested.

Another way to enhance the impact of your speech is to use vivid language and descriptive imagery. By painting a vivid picture with your words, you can help to create a more memorable and impactful presentation. For example, instead of simply saying “the sky was blue,” you could describe it as “a brilliant shade of deep blues, like the ocean on a clear summer day.”

By focusing on these key elements of effective speechwriting, you can help to create a more engaging and impactful presentation that will leave a lasting impression on your audience.

12. Ask rhetorical questions

Rhetorical questions are a powerful tool that can help make your speech more engaging and interactive. They can be used to stimulate critical thinking, provoke curiosity, and encourage the audience to reflect on the topic at hand. By asking a thought-provoking question, you can capture the audience’s attention and encourage them to think about the subject matter in a new and different way. Furthermore, rhetorical questions can be used to create a sense of anticipation and excitement, as the audience eagerly anticipates the answer to the question you have posed. 

13. Use metaphors and similes

Metaphors and similes are powerful tools that can help individuals better understand complex concepts. They are like a flashlight that illuminates the dark corners of the mind, providing clarity and insight. By comparing two seemingly different things, metaphors and similes can create a bridge between the familiar and the unfamiliar, allowing individuals to grasp difficult ideas with ease. In our fast-paced world, where information overload is a common issue, the use of metaphors and similes can help cut through the noise and deliver a clear message. So, the next time you encounter a challenging concept, remember to use these techniques to shed light on the subject matter.

14. Prepare handouts

When giving a speech, it’s important to remember that your audience needs to be able to follow along with what you’re saying. One way to help them do this is by using handouts. Handouts can be a great way to enhance your presentation because they allow you to provide additional information that may not be covered in your speech. For example, you can use handouts to provide graphs, charts, or other visuals that illustrate your points. Additionally, handouts can be a useful tool for your audience to take notes and refer back to later. By providing handouts, you can ensure that your audience is engaged and able to fully understand the information you’re presenting.

15. Incorporate props

Using props during your speech is a great way to enhance your delivery and keep your audience engaged. By incorporating visual aids such as props, you can help to illustrate your points and add depth to your content. Additionally, props can be used to make abstract concepts more concrete and easier for your audience to understand. For example, if you’re delivering a speech on the importance of recycling, you could bring in a visual prop such as a bin of recyclable materials to help drive home your message. Overall, the use of props can help take your speech to the next level while making it more memorable and impactful for your audience.

16. Practice in front of a mirror

Another useful tip for improving your presentation skills is to practice in front of a mirror. Not only can this help you perfect your body language and delivery, but it can also give you a better sense of how you come across to others. Additionally, practicing in front of a mirror can help you identify any nervous habits or tics that you may have, allowing you to work on eliminating them before your actual presentation. Overall, incorporating mirror practice into your preparation routine can be a simple yet effective way to boost your confidence and improve your presentation skills.

17. Join a public speaking group

Joining a public speaking group is a great way to improve your public speaking skills. Not only will you have the opportunity to practice speaking in front of others, but you’ll also receive valuable feedback that can help you improve. Additionally, by joining a group, you’ll have the chance to meet and network with other like-minded individuals who share a passion for public speaking. This can lead to new opportunities and connections that can benefit you both personally and professionally. Finally, being part of a public speaking group can also provide a sense of community and support, as you work together with others to achieve your goals and improve your skills.

18. Record yourself 

Another way to enhance your public speaking skills is to record yourself. By doing this, you can identify areas where you need to improve and refine your delivery. When you listen to yourself speak, you can pay attention to your pitch, pacing, and tone. You can also identify filler words or phrases, such as “um” or “like,” that you might use unconsciously. Additionally, recording yourself can help you become more comfortable with the sound of your voice. This can be especially helpful if you’re not used to hearing yourself speak for extended periods of time. Overall, recording yourself is a simple yet effective way to become a more confident and polished public speaker.

19. Learn to handle interruptions

One of the most common challenges that speakers face is handling interruptions. These interruptions can come in many different forms, such as unexpected questions, technical difficulties, or distractions in the environment. It’s important to learn how to handle these interruptions gracefully, as they can often derail a speech and throw off the speaker’s focus and confidence.

One key strategy for handling interruptions is to remain calm and composed. It’s natural to feel frustrated or flustered when faced with an interruption, but it’s important to take a deep breath and stay focused. Remember that interruptions are a normal part of public speaking, and they don’t have to ruin your presentation. If you need a moment to collect your thoughts, don’t be afraid to pause and take a few seconds to regroup.

By learning to handle interruptions with grace and composure, you can become a more effective and confident speaker. With practice and preparation, you can manage interruptions and keep your presentation on track, even in challenging situations.

20. End on a strong note

When giving a speech, it’s important to not only focus on what you say during the body of your presentation, but also on the way in which you conclude. A strong presentation should summarize the main points of your speech and leave a lasting impression on your audience. This can be achieved by reiterating your main points in a memorable way, making a call to action, or leaving your audience with a thought-provoking question. By doing so, you’ll ensure that your message resonates with your audience long after your speech has ended.

Another useful technique is to anticipate potential interruptions and plan how to address them in advance. For example, if you’re giving a presentation with a Q&A session at the end, be prepared for questions that might challenge your ideas or require additional information. It can be helpful to practice your responses to common questions ahead of time so that you feel more confident and prepared.

Discover other memorable ways how to end a presentation.

Effective presentation skills are key. While not everyone may be a natural-born speaker, with practice and dedication, anyone can improve their abilities to become a confident and engaging presenter. Whether you’re pitching to investors, delivering a lecture, or presenting in a meeting, being able to effectively present your ideas can greatly impact your success.

Remember, becoming a great presenter is a journey that requires patience, perseverance, and constant improvement. Don’t be afraid to seek feedback from others, practice regularly, and try out new techniques. With time, you’ll become more comfortable and confident in your abilities to deliver engaging and impactful presentations.

In conclusion, improving your presentation skills is a worthwhile investment that can pay dividends in both your personal and professional life. So take the time to hone your abilities, put in the effort, and embrace the opportunities that come your way. With the tips and techniques we’ve provided in this blog post, you’ll be well on your way to becoming a confident presenter.

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12 Reasons Why Presentation Skills Are Important for Students 

Hrideep barot.

• Education , Presentation

Learning presentation skills as a student is like striking gold in the treasure hunt of life! It’s like having a superpower at your fingertips because, let’s be honest, your learning capacity right now is off the charts! But wait, there’s more! Presentation skills aren’t just about talking in front of the class (although that’s super cool too). They’re like the secret ingredient that helps you master the art of communication.

Think about it – you’re not just learning how to present your science project; you’re learning how to navigate the whole wide world. 

So, why’s this the primo time to become a presentation ninja?

• Super Learning Mode: Your brain is in turbo mode right now, absorbing info like a champ. What you learn about presentations during this time becomes your lifelong sidekick.
• Ace Communicator: Being a student means you’re in a constant chat with teachers, friends, and books. Presentation skills give you the superpower to communicate like a pro.
• World Domination: Okay, maybe not the world, but you’re certainly setting yourself up to shine in any situation life throws at you.

Remember, these skills aren’t just for school. They’re for life! So, grab that mic (or marker or mouse) and get ready to rock those presentations. You’re gearing up to be the superhero of communication! 🎤

WHAT ARE PRESENTATION SKILLS:

Have you ever thought about what makes some presentations stick in your memory while others vanish into oblivion? Well, here’s the scoop: presentation skills are the secret sauce, and they’re not just a bag of clever tricks. Nope, they’re the mighty keys to cracking the code of effective communication, letting you hook, enlighten, and amuse your audience.

At their very core, these skills are all about forging a connection with your crowd, whether it’s your school buddies, coworkers, or even a gang of pals at a shindig. They’re like the crafters of a message that’s crystal clear, totally convincing, and as smooth as a jam session with your favorite jazz band.

But wait, there’s more! Presentation skills are your golden ticket to success in all sorts of life’s adventures, from nailing that class project to wowing your boss in a big meeting. They’re the secret tools that turn everyday tasks into unforgettable experiences, etching your message deep into the minds of your audience.

So, as you embark on the journey to master these presentation skills, remember it’s not just about what you say; it’s how you say it. Whether you’re facing a jam-packed auditorium or a cozy gathering of pals, may the enchantment of presentation skills guide you, transforming every moment into a mesmerizing performance.

The 12 Reasons Why Presentation Skills are Important:

Presentation skills are not just crucial for students but also for individuals of all ages and professions. Here’s why they matter and how they impact everyone:

1. Effective Communication :

• Effective communication is the backbone of all human interactions. Presentation skills equip individuals with the ability to convey information clearly, concisely, and persuasively. Whether it’s explaining a project at work or delivering a compelling speech, the capacity to communicate effectively is indispensable.
• Example : In a business meeting, a project manager adept in presentation skills can elucidate a complex project plan. They articulate the project’s goals, milestones, and potential challenges, ensuring that everyone understands the roadmap to success.

2. Career Advancement :

• The workplace is highly competitive, and presentation skills can be the differentiating factor that propels individuals forward in their careers. Being able to present ideas, strategies, and accomplishments with confidence and clarity garners recognition and opens up opportunities for advancement.
• Example : A marketing professional who excels in presenting marketing campaigns not only impresses the team but also demonstrates leadership qualities. This can lead to promotions and increased responsibilities.

3. Building Credibility :

• Credibility is vital in professional and personal relationships. When you can present your ideas convincingly, you gain the trust of your peers, colleagues, and superiors. Your credibility extends to the content you’re presenting, making it more likely to be accepted and acted upon.
• Example : An environmental scientist delivering a presentation on climate change with well-researched data and compelling visuals gains credibility among policymakers and the public, potentially influencing policy decisions.

4. Persuasion and Influence :

• Presentation skills encompass the art of persuasion. Individuals who can engage their audience, create a compelling narrative, and support their arguments effectively are more likely to influence others. This skill is invaluable in negotiations, sales, and leadership roles.
• Example : A charismatic motivational speaker can use their presentation skills to inspire audiences, motivating them to take action or adopt new perspectives.

5. Problem Solving :

• Strong presenters are often adept problem solvers. They can analyze complex issues, break them down into understandable components, and present solutions clearly and persuasively. This ability is crucial for addressing challenges in personal and professional life.
• Example : During a corporate crisis, a CEO who can present a well-structured crisis management plan to stakeholders demonstrates effective problem-solving skills and reassures concerned parties.

6. Personal Branding :

• Effective presentation skills contribute to personal branding. Consistently delivering engaging and informative presentations enhances one’s reputation as a knowledgeable, confident, and trustworthy professional.
• Example : A tech entrepreneur known for captivating product launch presentations builds a strong personal brand, attracting media attention, investors, and customers.

7. Adaptability :

• Presentation skills encompass the ability to adapt to various formats, audiences, and settings. This adaptability is invaluable in today’s diverse and ever-changing work environments, where individuals must navigate different communication channels and styles.
• Example : A teacher who can seamlessly transition from in-person classroom presentations to delivering engaging online lessons demonstrates adaptability in response to changing circumstances.

8. Lifelong Learning :

• Embracing presentation skills encourages individuals to engage in lifelong learning and self-improvement. As presentation techniques evolve and audiences change, individuals who continually refine their communication abilities remain relevant and effective.
• Example : A retired professional who continues to develop presentation skills for community workshops and public speaking engagements not only shares their expertise but also stays engaged in lifelong learning, adapting to new challenges and opportunities.

Presentation skills are universally essential as they enhance communication, facilitate career advancement, build credibility, enable persuasive influence, promote problem-solving, strengthen personal branding, foster adaptability, and encourage lifelong learning. These skills empower individuals to succeed in various personal and professional endeavors, making them essential for everyone.

Let’s look at a comprehensive overview of these trending presentation skills:

Allow me to introduce you to the 12 skills that encapsulate the very essence of the world’s most exceptional presenters.

1. Effective Communication:

Presentation skills are the ability to communicate ideas, information, or messages to an audience clearly and persuasively. It’s about conveying your thoughts with impact and resonance.

2. Audience Engagement:

These skills encompass techniques to engage and capture the attention of your audience. It’s not just about talking; it’s about connecting with your listeners on an intellectual and emotional level.

3. Organization and Structure: 

Presentation skills involve structuring your content logically and coherently. It’s about creating a roadmap that guides your audience through your message, ensuring they follow and understand your points.

4. Visual Aids Usage:

Effective use of visual aids, such as slides, graphics, and multimedia elements, is a crucial component. It’s about enhancing your message with visuals that reinforce your content without overwhelming your audience.

5. Confidence and Presence: 

Presentation skills entail projecting confidence and a strong presence while speaking. This includes body language, tone of voice, and maintaining eye contact.

6. Adaptability: 

These skills are versatile. You must adapt your presentation style to suit different contexts, audiences, and purposes. Whether you’re giving an academic lecture, a business pitch, or a motivational talk, adaptability is key.

7. Preparation and Research: 

A significant part of presentation skills is the preparation phase. It involves conducting thorough research on your topic, understanding your audience, and meticulously planning your content.

8. Problem Solving: 

Effective presenters are skilled at handling unexpected situations, such as tough questions or technical difficulties during a presentation. Presentation skills also encompass the ability to think on your feet and respond confidently.

9. Storytelling: 

Storytelling is a potent tool for presentation skills. It involves weaving narratives that resonate with your audience, making your message memorable and relatable.

10. Time Management: 

Presentations often have time constraints. These skills include managing your time wisely, and ensuring you cover all key points within the allocated time frame.

11. Feedback Utilisation: 

Presentation skills are a continuous learning process. It involves actively seeking and utilizing feedback to improve your future presentations. Constructive criticism is invaluable for growth.

12. Audience-Centred Approach: 

A critical aspect of presentation skills is adopting an audience-centred approach. It’s about tailoring your content and delivery to meet the needs and interests of your specific audience.

What is the purpose of a presentation?

A) information sharing:.

At its core, the purpose of a presentation is to share information. Whether you’re in a classroom, boardroom, or on a stage, you’re conveying knowledge, insights, or ideas to an audience. This information can range from academic research findings, business proposals, and project updates, to even personal stories or creative concepts.

B) Education and Understanding:

Presentations are powerful tools for education and comprehension. They provide a structured format to break down complex topics into manageable, digestible pieces. By presenting information in a clear, organized manner, you help your audience grasp concepts more easily.

C) Persuasion and Influence:

In many situations, presentations aim to persuade and influence. Whether you’re convincing potential investors to fund your startup, persuading your classmates to support your project, or advocating for a cause, effective presentations can be a catalyst for change.

D) Engagement and Connection:

A well-crafted presentation can engage your audience emotionally and intellectually. It’s an opportunity to connect on a human level, share personal experiences, and evoke empathy or enthusiasm. Storytelling is a powerful technique to create this connection.

E) Problem Solving:

Presentations often tackle real-world issues and problem-solving. Whether it’s proposing solutions to business challenges, addressing societal problems, or discussing scientific breakthroughs, they serve as a platform to present ideas that can bring about positive change.

F) Decision-Making: 

In professional settings, presentations play a pivotal role in decision-making processes. They provide decision-makers with the necessary information and insights to make informed choices. Presenters aim to influence these decisions in their favor through compelling arguments and evidence.

G) Inspiration and Motivation: 

Some presentations are designed to inspire and motivate. They encourage the audience to take action, pursue their goals, or embrace change. This purpose often applies to keynote speeches, commencement addresses, and motivational talks.

H) Celebration and Recognition: 

Presentations aren’t always about serious business; they can also serve as a platform for celebration and recognition. Think of award ceremonies, where individuals or teams are honored for their achievements.

I) Entertainment and Artistic Expression: 

Presentations can be a form of entertainment and artistic expression. Think of performances, artistic displays, or creative storytelling. Here, the purpose is to captivate, entertain, and stir emotions.

J) Knowledge Transfer: 

Lastly, presentations facilitate the transfer of knowledge from one person to another or from one generation to the next. This is particularly important in educational settings, where teachers present information to students in a structured manner.

In essence, presentations are versatile tools with multifaceted purposes. They are not just about delivering information but about connecting, persuading, educating, and inspiring. Understanding the specific purpose of your presentation is the first step toward creating a compelling communication experience for your audience.

Why is it important to have good presentation skills for students?

Imagine this scenario: You’re sitting in a classroom, and your professor asks you to present your research findings. Your heart races, your palms sweat, and the butterflies in your stomach have a party of their own. Sound familiar? Well, that’s where good presentation skills come into play for students, and they’re more than just a ticket to survive the classroom spotlight. They’re a gateway to personal and professional success.

First and foremost, presentation skills are the ultimate communication tool.

They help students articulate their thoughts, ideas, and findings with clarity and confidence. In an academic setting, this means you can engage your peers and professors effectively, making your voice heard and your ideas stand out.

But it doesn’t stop at the classroom door. These skills are your secret (because not everyone knows this) key in the professional world. Picture yourself in a job interview. Your potential employer asks you to discuss your qualifications and why you’re the right fit for the role. With polished presentation skills, you’re not just answering questions; you’re painting a vivid picture of your capabilities and potential.

Furthermore, good presentation skills are a confidence booster.

They transform nervous jitters into a sense of empowerment. When you can stand before an audience and convey your message convincingly, it’s a feeling like no other. This newfound confidence seeps into other aspects of your academic and professional life, making you a more resilient and adaptable individual.

In essence, good presentation skills are the key to unlocking doors of opportunity. Whether you’re excelling in class discussions, wowing your professors with a well-structured thesis defense, or nailing that crucial client pitch, these skills are your trusty companions on the journey of personal and professional growth.

So, the next time you find yourself in the spotlight, remember that presentation skills aren’t just about public speaking; they’re about showcasing your potential, building confidence, and paving the way for success. Embrace them, and watch your academic and professional horizons expand like never before.

What are the benefits of learning presentation skills for students?

I. effective communication: .

Good presentation skills are the linchpin of effective communication . In both academic and professional settings, students must articulate their thoughts, ideas, and findings clearly and persuasively. Without these skills, even the most brilliant concepts can get lost in translation.

II. Academic Success: 

Strong presentation skills can significantly impact academic success. Students who can express themselves eloquently often excel in class discussions, group projects, and thesis defenses. They stand out as knowledgeable and confident learners.

III. Confidence Booster:

 Public speaking and presentation practice are fantastic confidence boosters. They empower students to express themselves in front of their peers and teachers, gradually reducing anxiety and building self-assuredness.

IV. Leadership Development:

 Presentation skills are often associated with leadership qualities. Students who master these skills tend to emerge as leaders in group projects, clubs, and extracurricular activities. They can effectively convey their vision and rally others behind it.

V. Professional Readiness:

 In the world of work, professionals are frequently required to present their ideas, proposals, and reports. Students who develop strong presentation skills are better prepared for their future careers, making a positive impression on potential employers and clients.

VI. Critical Thinking: 

Preparing a presentation necessitates critical thinking. Students must organize their thoughts, conduct research, and analyze information to craft a compelling narrative. This enhances their analytical and problem-solving skills.

VII. Time Management: 

Creating a presentation involves managing time effectively. Students must set priorities, meet deadlines, and allocate resources wisely. These time management skills are valuable both in academia and the professional world.

VIII. Adaptability:

Presentation skills encompass various formats, from traditional speeches to multimedia presentations and virtual meetings. Students who can adapt to these different modes of communication are better equipped to thrive in today’s technology-driven world.

IX. Networking Opportunities:

Presentations often provide opportunities to network with peers, professors, and professionals. Building connections can open doors to collaborations, mentorships, and job opportunities down the road.

X. Problem Solving:

During presentations, unexpected challenges may arise, such as tough questions from the audience or technical glitches. Students learn to think on their feet, respond confidently, and solve problems as they arise.

XI. Enhancing Creativity:

Crafting engaging presentations encourages creativity and innovation. Students seek unique ways to capture their audience’s attention, whether through storytelling, visuals, or interactive elements.

XII. Global Communication:

In an increasingly interconnected world, students with strong presentation skills can effectively communicate with diverse audiences from different cultures and backgrounds, fostering cross-cultural understanding and collaboration.

These skills equip students for success in various aspects of life and contribute to their personal and intellectual growth.

How can students improve their presentation skills?

Improving presentation skills is a gradual process that requires dedication and practice. By following these steps and staying committed to self-improvement, students can become confident and effective presenters.

1. Practice, Practice, Practice:

The foundation of presentation mastery is practice . Start small by presenting in front of a mirror or recording yourself. Pay attention to your voice modulation, gestures, and overall delivery. This self-assessment helps you identify areas for improvement and build self-confidence.

2. Preparation is Key: 

The best presenters are often those who are the most prepared. Know your topic inside-out. Create a well-structured presentation with a compelling opening to grab your audience’s attention and a memorable closing to leave a lasting impression. Visual aids can enhance your message, but use them sparingly to avoid overwhelming your audience.

3. Real-Life Experience: 

Gain real-life presentation experience by participating in clubs, engaging in debates, or volunteering for class presentations. The more you expose yourself to different audiences, the more comfortable and adept you’ll become in handling diverse situations.

4. Learn from the Pros: 

Study presentations by seasoned speakers and experts in various fields. Watch TED talks, analyze speeches, or follow your favorite orators. Observe their techniques, storytelling abilities, and audience engagement strategies. Incorporate these insights into your style to make your presentations more captivating.

5. Feedback Fuels Growth: 

Don’t be afraid to seek feedback. Share your presentations with peers, friends, or teachers and ask for their honest opinions. Constructive criticism is like a roadmap to improvement. It highlights your strengths and pinpoints areas where you can refine your skills.

6. Embrace Growth as a Journey: 

Remember that improving presentation skills is a journey, not a quick fix. It takes dedication and time to refine these skills. Be patient with yourself, and celebrate small victories along the way. With consistent effort, you’ll see significant progress and reap the benefits of enhanced communication and self-assuredness.

So, as you embark on your journey to become a presentation pro, keep these elements in mind. Each step, from practice to feedback, preparation, real-life experience, and learning from experts, contributes to your growth. Over time, you’ll not only become a confident and persuasive presenter but also open up doors to academic and professional opportunities. You’ve got the potential; now, let it shine!

Conclusion:

So, here’s the scoop—presentation skills aren’t just about fancy speeches. They’re your superpower for rocking academics, acing your career, and unleashing personal growth. Mastering these and mastering your life would be the best way to put it. We wish you all the best for your presentation and hope this article helps you.

If you wish to know more about how you can communicate effectively, you can try our coaching here .

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• Career Blog

Presentation Skills for Career Success: Examples and Tips

As an expert in both writing and subject matter, I understand the importance of effective presentation skills. From delivering a sales pitch to making a dynamic presentation at a conference, presentation skills are an essential aspect of career success.

Definition of Presentation Skills

Presentation skills refer to the ability to effectively and persuasively communicate information to an audience. This involves several different components, including speaking clearly and confidently, engaging with the audience, and using visual aids to illustrate key points.

Importance of Presentation Skills for Career Success

Strong presentation skills can make all the difference in achieving success in your career. Whether you’re pitching an important idea to investors or delivering a report to your team, being able to communicate your message clearly and effectively is critical. Poor presentation skills can undermine a person’s credibility and ultimately hinder their ability to succeed.

Understanding Your Target Audience

When preparing a presentation, it is crucial to understand your target audience. Without knowing who will be sitting in the audience, it can be challenging to effectively communicate your message. To ensure a successful presentation, you need to:

A. Identifying Your Audience

The first step is to identify your audience. Who are you presenting to? Are they co-workers, executives or customers? What is their demographic? What is their level of knowledge about your topic? Understanding your audience’s characteristics will allow you to personalize the presentation and make it more relatable.

B. Knowing Your Audience’s Expectations

After identifying your audience, the next step is to understand their expectations. What are they hoping to learn from your presentation? Are they looking for specific information, or are they coming in with no prior knowledge? By understanding what your audience expects, you can tailor your message accordingly.

C. Tailoring Your Presentation to Your Audience

Now that you understand who your audience is and what they expect to gain from your presentation, the final step is to tailor your presentation to meet their needs. This means adjusting the way you present information, including visuals and language, to ensure that the message resonates with them.

For example, if you’re presenting to a group of executives, you’ll want to use language that speaks to their level of knowledge and experience. On the other hand, if you’re presenting to a group of new employees, you’ll want to simplify your language and provide more background information.

By customizing your presentation to your audience, you will increase their engagement and enhance their understanding of the topic. This will result in a more successful presentation overall.

Understanding your target audience is crucial to delivering a successful presentation. By identifying your audience, knowing their expectations, and tailoring your message to their needs, you can create a presentation that resonates with your audience and delivers the message effectively.

Creating an Effective Presentation

Creating an effective presentation can be a daunting task, but it is necessary for career success. An effective presentation can be the key to closing a business deal, securing new clients, or impressing your bosses.

To make sure your presentation is effective, there are five key steps you must take: defining your objectives, developing a strong message, structuring your presentation, using visual aids and emotional appeals, and rehearsing your presentation.

A. Defining Your Objectives

Before you start creating your presentation, it is important to define your objectives. Ask yourself: What am I trying to achieve with this presentation? Who is my audience? What message do I want to convey? Once you have answered these questions, you can start creating your presentation with a clear goal in mind.

B. Developing a Strong Message

To create a strong message, you need to think about what your audience needs to hear from you. Your message should be clear, concise, and relevant to your audience. Use language and visuals that are easy to understand and memorable.

C. Structuring Your Presentation

A well-structured presentation is key to keeping your audience engaged. Start with a strong opening that grabs their attention, then move into the main body of your presentation where you can delve deeper into your message using clear examples and evidence. Finally, end with a strong closing that leaves a lasting impression.

D. Using Visual Aids and Emotional Appeals

Using visual aids and emotional appeals can make your presentation more engaging and memorable. Visual aids can help illustrate your message and make it easier to understand. Emotional appeals can help you connect with your audience on a more personal level and make your presentation more memorable.

E. Rehearsing Your Presentation

The final step in creating an effective presentation is rehearsing. Practice your presentation multiple times. This will help you feel more confident and prepared when it is time to present. It will also help you identify areas that need improvement.

Creating an effective presentation is an important skill for career success. By defining your objectives, developing a strong message, structuring your presentation, using visual aids and emotional appeals, and rehearsing your presentation, you can deliver a presentation that is engaging, memorable, and effective.

Presentation Delivery Skills

Effective presentation delivery is a crucial aspect for professional success. The way you present yourself, the ideas, and the subject matter can significantly impact the audience’s perception of you and the content you provide. This section discusses some important presentation delivery skills that can help you in your career.

A. Opening and Closing Strategies

The opening and closing of your presentation should be attention-grabbing and leave a lasting impression. Use a powerful opening statement, a thought-provoking question, or an engaging story that relates to the topic. Similarly, end the presentation with a summarized version of the crucial points, a call to action, or an inspiring quote. These strategies can help the audience remember your presentation long after it’s over.

B. Voice and Body Language

Your voice and body language play an essential role in conveying your message effectively. Speak clearly and confidently, and avoid filler words such as “umm” and “ahh.” Use gestures and body movements that complement your words and help emphasize your message.

C. Eye Contact and Interpersonal Communication

Maintaining eye contact with your audience is a powerful way to build rapport and influence. It shows that you are confident and interested in engaging with them. Along with eye contact, focus on interpersonal communication skills, such as active listening, empathy, and adapting your communication style to resonate with the audience.

D. Managing Nervousness

It’s natural to feel nervous before a presentation, but it can negatively affect your performance. Be prepared by rehearsing beforehand, arriving early, and taking deep breaths. Use positive self-talk, affirmations, and visualization techniques to calm your nerves and build confidence.

E. Tips for Virtual and Remote Presentations

Virtual and remote presentations require additional considerations to ensure a successful delivery. Ensure that your technology works correctly, keep your slides simple and easy to read, and avoid multitasking during the presentation. Practice your presentation in front of a camera to get used to the virtual interface.

Mastering presentation delivery skills is an ongoing process of refinement and practice. Paying attention to your opening and closing strategies, voice and body language, eye contact and interpersonal communication, managing nervousness, and tips for virtual and remote presentations can make a significant difference in the impact of your presentation on the audience. By honing these skills, you can enhance your professional brand and take your career to greater heights.

Engaging Your Audience

Engaging your audience is crucial to delivering an effective presentation. The goal is to keep their attention and leave a lasting impression. In this section, we’ll cover four key techniques to engage your audience: storytelling, audience participation, Q&A sessions, and handling difficult audience members.

A. Using Storytelling Techniques

Stories have the power to captivate an audience and make your presentation memorable. Consider opening with a personal anecdote or sharing a relevant story that connects with your topic. Use descriptive language and vivid details to make your story come alive.

Throughout your presentation, sprinkle in relevant stories and examples to help illustrate your points. If you have data or statistics to share, try presenting them in the form of a story. This will make them more interesting and easier to remember.

B. Encouraging Audience Participation

Encouraging audience participation can help to create an interactive and engaging presentation. There are many ways to do this, such as posing thought-provoking questions or inviting volunteers for a demonstration.

Another way to encourage participation is to use interactive tools, such as live polling or Q&A features. These tools allow the audience to engage with you in real-time and can provide valuable insights into their thoughts and opinions.

C. Asking Questions and Managing Q&A Sessions

Asking questions can be an effective way to keep your audience engaged and test their understanding of the material. Be sure to pause at key points in your presentation and ask relevant questions to keep the audience on their toes.

During the Q&A session, it’s important to manage the flow of questions and keep things organized. Encourage people to raise their hands and wait until they are called upon before speaking. If you’re receiving multiple questions at once, try repeating them back to ensure everyone can hear and understand.

D. Tips for Handling Difficult Audience Members

Dealing with difficult audience members can be a challenge, but it’s important to remain professional and respectful. Here are a few tips for handling different types of difficult audience members:

• The interrupter:  Politely ask them to wait until you’ve finished speaking before asking their question.
• The skeptic:  Acknowledge their concerns and be prepared with evidence or examples to support your position.
• The distractor:  Politely redirect their attention back to the topic at hand and keep the presentation moving forward.

Engaging your audience is crucial to delivering an effective presentation. By using storytelling techniques, encouraging audience participation, asking questions, and handling difficult audience members, you can create a memorable and impactful presentation that resonates with your audience.

Presentation Software and Tools

In today’s professional environment, creating and delivering powerful presentations is a requirement for success. Fortunately, there are many tools and technologies available to help presenters bring their ideas to life. This section explores some of the most popular software and techniques for creating and delivering engaging presentations.

A. Overview of Popular Presentation Software

There are many presentation software tools available, but some are more widely used than others. The most popular presentation software tools include:

• Microsoft PowerPoint  – A versatile software tool that allows users to create dynamic presentations with a range of text, graphics, and multimedia features.
• Apple Keynote  – An alternative to PowerPoint that includes many of the same features and is optimized for use on Apple devices.
• Google Slides  – A cloud-based alternative to PowerPoint that allows users to create and share presentations online.
• Prezi  – A non-linear presentation tool that uses a canvas rather than slides to tell a story.

B. Techniques for Using PowerPoint Effectively

PowerPoint is a widely used presentation software tool, but there are some key techniques that can be used to present more effectively. Some of these techniques include:

• Simplicity  – Avoid cluttering slides with too much content. Keep text to a minimum and use images and graphics to emphasize key points.
• Consistency  – Use a consistent font, color scheme, and style throughout the presentation to create a professional-looking deck.
• Storytelling  – Use a clear narrative to guide the audience through the presentation and keep them engaged.
• Animation  – Use animations and other visual effects sparingly to emphasize key points and keep the audience’s attention.

C. Tips for Creating Engaging Multimedia

Engaging multimedia elements can help bring a presentation to life and make it more memorable. Some tips for creating engaging multimedia include:

• Images  – Use high-quality images that are relevant to the topic and can help illustrate key points.
• Graphs and charts  – Use graphs and charts to display data in a clear and concise way.
• Video  – Include relevant video clips to emphasize key points and break up the presentation.
• Interactive elements  – Use interactive elements such as quizzes or polls to engage the audience and encourage participation.

D. Other Presentation Tools and Technologies

In addition to the software tools and techniques mentioned above, there are many other presentation tools and technologies that can be used to make a presentation more engaging. Some of these include:

• Virtual and augmented reality  – Virtual and augmented reality can be used to create immersive experiences for the audience and help them better understand complex concepts.
• Audience response systems  – Audience response systems allow the audience to participate in the presentation by responding to questions or providing feedback.
• Live streaming  – Live streaming allows the presentation to be broadcast online in real-time, allowing a wider audience to view the presentation.

Presentation Skills in Professional Settings

Delivering effective presentations is a crucial skill for career success. In professional settings, presentations are an opportunity to showcase expertise, make persuasive arguments, and establish credibility. Below are some common types of presentations and tips for delivering them successfully.

A. Interview Presentations

Job interviews often include a presentation component, where candidates are asked to deliver a pitch about themselves and their qualifications. To make a strong impression in an interview presentation, consider the following tips:

• Research the company and its values to tailor your message accordingly.
• Practice your presentation in advance and anticipate potential questions or points of discussion.
• Use storytelling techniques to make your presentation engaging and memorable.
• Be confident, enthusiastic, and energetic to convey your passion for the job and demonstrate your communication skills.

B. Business Proposals

In business settings, proposals are often used to pitch new ideas, products, or services to potential clients or stakeholders. To create a persuasive proposal presentation, consider the following tips:

• Understand the needs and interests of your audience to tailor your proposal accordingly.
• Use a clear and concise format that highlights the key benefits and value of your proposal.
• Anticipate potential objections or concerns and address them proactively in your presentation.
• Use visual aids or demonstrations to support your proposal and make it more engaging.

C. Sales Presentations

Sales presentations are a common way to promote products, services, or solutions to potential customers. To make an effective sales presentation, consider the following tips:

• Focus on the needs and pain points of your target audience, and position your product as a solution.
• Use storytelling techniques or case studies to illustrate the benefits and value of your product.
• Be confident and assertive, but also empathetic and responsive to your audience’s feedback and questions.
• Use visual aids or demos to showcase your product in action and make it more tangible.

D. Conference Presentations

Conference presentations are a chance to share research, insights, or expertise with a broader audience. To make a compelling conference presentation, consider the following tips:

• Identify the main message or takeaway of your presentation and structure your content accordingly.
• Use a clear and engaging narrative or story arc to make your presentation more cohesive and memorable.
• Use visual aids or multimedia to support your main points and make your presentation more engaging.
• Rehearse your delivery and timing to ensure that you stay within the allotted time and maintain a good pace.

E. Other Professional Settings

There are many other professional settings where presentation skills can be valuable, such as meetings, training sessions, or public speaking events. To deliver effective presentations in these settings, consider the following tips:

• Understand the purpose and scope of your presentation, and tailor your content and delivery accordingly.
• Use visual aids or other interactive elements to support your presentation and make it more engaging.
• Anticipate potential objections or questions and prepare to respond effectively.

Excellence in Public Speaking and Presentation Skills

Public speaking and presentation skills play a significant role in career success. To achieve excellence in these skills, one needs to develop strategies for growth, continuously work on improving them, and stay current with future trends.

A. Strategies for Growth

Developing strategies for growth involves setting goals and working towards achieving them. Here are some tips for building a strong foundation:

• Identify your audience – Know who you are presenting to and what their goals and interests are.
• Craft a compelling message – Create a clear message that resonates with your audience.
• Practice regularly – Practice speaking and presenting regularly, either in front of a mirror or in front of others.
• Seek feedback – Seek feedback from colleagues or mentors to identify areas for improvement.

B. Tips for Continuous Improvement

Once you have established good strategies, the next step to excellence is to continually work on improving your skills. Here are some tips for continuous improvement:

• Attend workshops or training sessions – Attend workshops or training sessions on public speaking and presentation skills to learn new techniques and best practices.
• Take advantage of technology – Utilize technology to enhance your presentations, such as incorporating multimedia or using presentation software.
• Analyze successful presentations – Analyze successful presentations from others and learn from their techniques.
• Embrace constructive criticism – Listen to feedback from audience members or colleagues and use it to make improvements.

C. Future Trends in Presentation Skills

As technology continues to advance, there are several future trends in presentation skills that professionals should stay current with, such as:

• Interactive presentations – Interactive presentations engage the audience through the use of technology, such as live polling or virtual reality.
• Storytelling – Storytelling is becoming increasingly popular in presentations, as it allows the presenter to connect with the audience on a more personal level.
• Personalization – Personalization involves tailoring the presentation to the individual needs of the audience, such as incorporating their names or organization’s branding.
• Artificial Intelligence – Artificial intelligence is being used to analyze and provide feedback on presentation skills, allowing presenters to make more data-driven improvements.

To achieve excellence in public speaking and presentation skills, individuals need to invest in building a strong foundation, continuously work on improving their skills, and stay current with future trends. By doing so, professionals can enhance their career success and influence their audience to take meaningful action.

Examples of Effective Presentations

A. sample presentation outlines.

Sample presentation outlines are included to give readers an idea of how presentations can be structured. These outlines may include the following sections:

• Introduction
• Main Points
• Supporting Details
• Call to Action

By following these outlines, presenters can organize their ideas and deliver a clear and concise message to their audience.

B. Video Examples of Effective Presentations

Video examples of effective presentations allow readers to see real-life examples of presenters who excel at delivering engaging and informative presentations. These videos may feature live presentations, TED talks, or business pitches. By watching these videos, readers can learn from the delivery techniques, body language, and visual aids used by the presenters.

C. Analysis of What Makes Effective Presentations

In this section, the article delves deeper into what makes a presentation effective. The analysis may cover topics such as:

• Audience Engagement: An effective presentation should keep the audience engaged and interested by using interactive tools, storytelling techniques, and humor.
• Relevance: The presentation should be relevant and deliver useful information that can benefit the audience.
• Structure: Presentations should follow a logical structure and should be easy to follow, with clear transitions between topics.
• Delivery: An effective presentation requires good vocal and nonverbal communication skills, such as eye contact, posture, and tone of voice.
• Visual Aids: The use of visual aids, such as slides, videos, and infographics, can enhance the message and increase engagement.

By understanding these key elements, individuals can improve their presentation skills and build their confidence when presenting in front of an audience.

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Summer Boarding Courses

The Importance of Presentation Skills (and how to ace your presentation!)

What are the importance of presentation skills? The short answer: having good presentation skills in life is really important! Knowing how to improve communication skills, whether you are in the classroom or the workplace, is something you will be thankful for when you have to share your ideas with an audience! Read on to find out how we can help.

Presentation Skills in every course

Here at Summer Boarding Courses, our academic summer school programme incorporates presentation skills into all of our courses! Have a fear of public speaking? Need to know how to make a presentation? With our public speaking tips and effective communication skills, you’ll be a pro in no time!

Our  Time to Shine projects  help you develop your English and prepare for future study. Welcoming our students into Time to Shine has been a big success and we can’t wait to hear your presentation too.

What is public speaking?

Public speaking is communicating information to an audience. Public speaking can happen in a classroom, in the workplace and public places. Public speaking does involve speaking aloud, but it is also about using your critical thinking, listening and non-verbal communications skills to get your message across too.

The importance of presentation skills

Effective communication skills are a valuable life skill, which will help you in your further education and in your future careers. Here are our top reasons why public speaking courses can do nothing but good to help you on your journey to success. Here’s the importance of presentation skills:

Your English speaking skills will excel

Presentations are a fantastic way to contribute to your English language learning experience. They enable you to practice all language areas (such as vocabulary, phonology and grammar) and skills (speaking, reading, writing and listening). But most of all, they build your confidence in public speaking. You can do it!

You will gain self confidence to have your say

Unsurprisingly, public speaking classes may make you feel nervous! Statistic Brain found a whopping  74% of people feel nervous  speaking in front of others.

Speaking in front of a class, in a language which is not your first native level, can be difficult. Yet, do not fret; we are here to give you the practice and support you need. You can try our public speaking classes out in a safe and encouraging environment during our  Time to Shine .

Learn how to present with us

You will learn to communicate better in all areas of life.

Presentation skills are an impressive and powerful tool that will take you so much further than just speaking in the classroom. With our communication skills training, you’ll become a good presenter all round, structuring and expressing your ideas clearly.

Knowing how to make a good presentation will help you in job interviews, to make new friends, to sell a product and make business deals successfully.

Your body language, hand gestures and eye contact will improve too. This helps captivate your audience. Your ability to plan and prepare materials, to convince your audience of what you have to say, will excel too!

You will be less stressed

If you have effective presentation skills, this means you are good at communicating. By speaking clearly, and getting your ideas and message across to people well, there will be less miscommunication in your life. This means less stress and happier relationships!

Your time management will improve

With only a certain amount of time to give your presentation, you will learn how to communicate your message quickly, clearly and successfully in a limited amount of time. A good presentation is easy to understand, memorable and not so long that your audience loses interest.

How to prepare for a presentation

Give the audience what they want.

Good presentation skills involve asking yourself; ‘What do my audience want to know? What will they find interesting about my topic?’ Brainstorm ideas and write them down to create a really interesting presentation.

Focus on your key message

Keep your presentation simple by focusing on 3 important points you want to communicate. Keep your message focused and stick to what you want to say. If you have information which isn’t relevant to your message, do not include it!

How to make a presentation fantastic

How can you keep your audience interested in your public speaking topics? To see how to make an effective presentation exciting and engaging, read on for our top tips for a good presentation.

Start strong

How you start your presentation is critical! An audience is going to decide if they are going to listen to you by how you begin. To engage the audience immediately, tell an interesting story, show an intriguing picture or do something entertaining. By using one of these public speaking techniques, your audience will be hooked.

Create variety

One way to master the art of public speaking is to create variety in your presentation. It will keep your audience interested! Use video. Use eye catching images. Involve your audience as much as possible! Ask them questions to keep them alert. Not talking all of the time, and using different ways to communicate your idea definitely helps.

Speak clearly

Good public speakers make a presentation even better by speaking clearly. You want your audience to hear what you are saying, so make sure you speak at a good volume. If the student at the back of the room can hear you, then your volume is great!

We understand this can be difficult when you are nervous. Try to look forward to project your voice, make eye contact with the audience and following our techniques above if you’re feeling nervous!

Emphasise words you want your audience to hear. Add suspense and intrigue by speaking more softly. Use body language as well as your voice volume to increase excitement!

Practice makes perfect here. Joining us at Summer Boarding Courses will show you how to improve your interpersonal communication skills and decrease your public speaking anxiety. Find out more about practicing your presentation skills with us during our  Time to Shine projects.

Try your best to be confident

If our calming techniques do not work, it is still possible that people cannot see just how nervous you actually are! Even if you do not feel confident, acting confident helps.

Speak at a good pace

Speaking at a pace where the audience can understand you is so important when you deliver a presentation. Keeping an optimal pace provides time for the listeners to understand the content, take notes, and ask questions.

A good presenter should learn not to speak too quickly, because they need to give time for the audience to understand what is being said. At the same time, the pace should not be so slow that the presenter runs out of time to complete the presentation (and the audience becomes bored!).

Have a Plan B

If your presentation is on a computer or hard drive, make sure you have a backup! Having your notes in paper format and some images which do not rely on technology will help you if worst comes to worst!

How can you improve your presentation skills?

With our tips and advice, we hope you are feeling more confident when it comes to how to give a good presentation. Presentation skills are really important and we encourage you to  join us during the Summer to take your English to the next level! Explore our range of English summer courses to find out more.

If you’d like to improve your public speaking skills and learn more about how to do a presentation at Summer Boarding Courses,  get in touch today and we’ll help find the right summer school course for you! We also offer expert online tuition to further enhance your learning.

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Complete Guide for Effective Presentations, with Examples

July 9, 2018 - Dom Barnard

During a presentation you aim to look confident, enthusiastic and natural. You’ll need more than good words and content to achieve this – your delivery plays a significant part. In this article, we discuss various techniques that can be used to deliver an effective presentation.

Effective presentations

Think about if you were in the audience, what would:

• Get you to focus and listen
• Make you understand
• Activate your imagination
• Persuade you

Providing the audience with interesting information is not enough to achieve these aims – you need to ensure that the way you present is stimulating and engaging. If it’s not, you’ll lose the audience’s interest and they’ll stop listening.

Tips for an Effective Presentation

Professional public speakers spend hours creating and practicing presentations. These are the delivery techniques they consider:

Keep it simple

You shouldn’t overwhelm your audience with information – ensure that you’re clear, concise and that you get to the point so they can understand your message.

Have a maximum of  three main points  and state them at the beginning, before you explain them in more depth, and then state them at the end so the audience will at least remember these points.

If some of your content doesn’t contribute to your key message then cut it out. Also avoid using too many statistics and technical terminology.

Connect with your audience

One of the greatest difficulties when delivering a presentation is connecting with the audience. If you don’t  connect with them  it will seem as though you’re talking to an empty room.

Trying to make contact with the audience makes them feel like they’re part of the presentation which encourages them to listen and it shows that you want to speak to them.

Eye contact and smile

Avoiding eye contact is uncomfortable because it make you look insecure. When you  maintain eye contact  the audience feels like you’re speaking to them personally. If this is something you struggle with, try looking at people’s foreheads as it gives the impression of making eye contact.

Try to cover all sections of the audience and don’t move on to the next person too quickly as you will look nervous.

Smiling also helps with rapport and it reduces your nerves because you’ll feel less like you’re talking to group of faceless people. Make sure you don’t turn the lights down too much before your presentation so you can all clearly see each other.

Body language

Be aware of your body language and use it to connect:

• Keep your arms uncrossed so your  body language is more open .
• Match your facial expressions with what you’re saying.
• Avoid fidgeting and displaying nervous habits, such as, rocking on your feet.
• You may need to glance at the computer slide or a visual aid but make sure you predominantly face the audience.
• Emphasise points by using hand gestures but use them sparingly – too little and they’ll awkwardly sit at your side, too much and you’ll be distracting and look nervous.
• Vary your gestures so you don’t look robotic.
• Maintain a straight posture.
• Be aware of  cultural differences .

Move around

Avoid standing behind the lectern or computer because you need to reduce the distance and barriers between yourself and the audience.  Use movement  to increase the audience’s interest and make it easier to follow your presentation.

A common technique for incorporating movement into your presentation is to:

• Start your introduction by standing in the centre of the stage.
• For your first point you stand on the left side of the stage.
• You discuss your second point from the centre again.
• You stand on the right side of the stage for your third point.
• The conclusion occurs in the centre.

Watch 3 examples of good and bad movement while presenting

Example: Movement while presenting

Your movement at the front of the class and amongst the listeners can help with engagement. Think about which of these three speakers maintains the attention of their audience for longer, and what they are doing differently to each other.

Speak with the audience

You can conduct polls using your audience or ask questions to make them think and feel invested in your presentation. There are three different types of questions:

Direct questions require an answer: “What would you do in this situation?” These are mentally stimulating for the audience. You can pass a microphone around and let the audience come to your desired solution.

Rhetorical questions  do not require answers, they are often used to emphasises an idea or point: “Is the Pope catholic?

Loaded questions contain an unjustified assumption made to prompt the audience into providing a particular answer which you can then correct to support your point: You may ask “Why does your wonderful company have such a low incidence of mental health problems?” The audience will generally answer that they’re happy.

After receiving the answers you could then say “Actually it’s because people are still unwilling and too embarrassed to seek help for mental health issues at work etc.”

Be specific with your language

Make the audience feel as though you are speaking to each member individually by using “you” and “your.”

For example: asking “Do you want to lose weight without feeling hungry?” would be more effective than asking “Does anyone here want to lost weight without feeling hungry?” when delivering your presentation. You can also increase solidarity by using “we”, “us” etc – it makes the audience think “we’re in this together”.

Be flexible

Be prepared to adapt to the situation at the time, for example, if the audience seems bored you can omit details and go through the material faster, if they are confused then you will need to come up with more examples on the spot for clarification. This doesn’t mean that you weren’t prepared because you can’t predict everything.

Vocal variety

How you say something is just as is important as the content of your speech – arguably, more so.

For example, if an individual presented on a topic very enthusiastically the audience would probably enjoy this compared to someone who covered more points but mumbled into their notes.

• Adapt your voice  depending on what are you’re saying – if you want to highlight something then raise your voice or lower it for intensity. Communicate emotion by using your voice.
• Avoid speaking in monotone as you will look uninterested and the audience will lose interest.
• Take time to pronounce every word carefully.
• Raise your pitch when asking questions and lower it when you want to sound severe.
• Sound enthusiastic – the more you sound like you care about the topic, the more the audience will listen. Smiling and pace can help with this.
• Speak loudly and clearly – think about projecting your voice to the back of the room.
• Speak at a  pace that’s easy to follow . If you’re too fast or too slow it will be difficult for the audience to understand what you’re saying and it’s also frustrating. Subtly fasten the pace to show enthusiasm and slow down for emphasis, thoughtfulness or caution.

Prior to the presentation, ensure that you  prepare your vocal chords :

• You could read aloud a book that requires vocal variety, such as, a children’s book.
• Avoid dairy and eating or drinking anything too sugary beforehand as mucus can build-up leading to frequent throat clearing.
• Don’t drink anything too cold before you present as this can constrict your throat which affects vocal quality.
• Some people suggest a warm cup of tea beforehand to relax the throat.

Practice Presentation Skills

Improve your public speaking and presentation skills by practicing them in realistic environments, with automated feedback on performance. Learn More

Pause to breathe

When you’re anxious your breathing will become quick and shallow which will affect the control you have on your voice. This can consequently make you feel more nervous. You want to breathe steadily and deeply so before you start speaking take some deep breaths or implement controlled breathing.

Controlled breathing is a common technique that helps slow down your breathing to normal thus reducing your anxiety. If you think this may be useful practice with these steps:

• Sit down in an upright position as it easier for your lungs to fill with air
• Breathe in through your nose and into your abdomen for four seconds
• Hold this breathe for two seconds
• Breathe out through your nose for six seconds
• Wait a few seconds before inhaling and repeating the cycle

It takes practice to master this technique but once you get used to it you may want to implement it directly before your presentation.

Completely filling your lungs during a pause will ensure you reach a greater vocal range.

During the presentation delivery, if you notice that you’re speaking too quickly then pause and breathe. This won’t look strange – it will appear as though you’re giving thought to what you’re saying. You can also strategically plan some of your pauses, such as after questions and at the end of sections, because this will give you a chance to calm down and it will also give the audience an opportunity to think and reflect.

Pausing will also help you  avoid filler words , such as, “um” as well which can make you sound unsure.

• 10 Effective Ways to use Pauses in your Speech

Strong opening

The first five minutes are  vital to engage the audience  and get them listening to you. You could start with a story to highlight why your topic is significant.

For example, if the topic is on the benefits of pets on physical and psychological health, you could present a story or a study about an individual whose quality of life significantly improved after being given a dog. The audience is more likely to respond better to this and remember this story than a list of facts.

Example: Which presentation intro keeps you engaged?

Watch 5 different presentation introductions, from both virtual and in-person events. Notice how it can only take a few seconds to decide if you want to keep listening or switch off. For the good introductions, what about them keeps you engaged?

More experienced and confident public speakers use humour in their presentations. The audience will be incredibly engaged if you make them laugh but caution must be exercised when using humour because a joke can be misinterpreted and even offend the audience.

Only use jokes if you’re confident with this technique, it has been successful in the past and it’s suitable for the situation.

Stories and anecdotes

Use stories whenever you can and judge whether you can tell a story about yourself because the audience are even more interested in seeing the human side of you.

Consider telling a story about a mistake you made, for example, perhaps you froze up during an important presentation when you were 25, or maybe life wasn’t going well for you in the past – if relevant to your presentation’s aim. People will relate to this as we have all experienced mistakes and failures. The more the audience relates to you, the more likely they will remain engaged.

These stories can also be  told in a humorous way  if it makes you feel more comfortable and because you’re disclosing a personal story there is less chance of misinterpretation compared to telling a joke.

Anecdotes are especially valuable for your introduction and between different sections of the presentation because they engage the audience. Ensure that you plan the stories thoroughly beforehand and that they are not too long.

Focus on the audience’s needs

Even though your aim is to persuade the audience, they must also get something helpful from the presentation. Provide the audience with value by giving them useful information, tactics, tips etc. They’re more likely to warm to you and trust you if you’re sharing valuable information with them.

You could also highlight their pain point. For example, you might ask “Have you found it difficult to stick to a healthy diet?” The audience will now want to remain engaged because they want to know the solution and the opportunities that you’re offering.

Use visual aids

Visual aids are items of a visual manner, such as graphs, photographs, video clips etc used in addition to spoken information. Visual aids are chosen depending on their purpose, for example, you may want to:

• Summarise information.
• Reduce the amount of spoken words, for example, you may show a graph of your results rather than reading them out.
• Clarify and show examples.
• Create more of an impact. You must consider what type of impact you want to make beforehand – do you want the audience to be sad, happy, angry etc?
• Emphasise what you’re saying.
• Make a point memorable.
• Enhance your credibility.
• Engage the audience and maintain their interest.
• Make something easier for the audience to understand.

Some general tips for  using visual aids :

• Think about how can a visual aid can support your message. What do you want the audience to do?
• Ensure that your visual aid follows what you’re saying or this will confuse the audience.
• Avoid cluttering the image as it may look messy and unclear.
• Visual aids must be clear, concise and of a high quality.
• Keep the style consistent, such as, the same font, colours, positions etc
• Use graphs and charts to present data.
• The audience should not be trying to read and listen at the same time – use visual aids to highlight your points.
• One message per visual aid, for example, on a slide there should only be one key point.
• Use visual aids in moderation – they are additions meant to emphasise and support main points.
• Ensure that your presentation still works without your visual aids in case of technical problems.

10-20-30 slideshow rule

Slideshows are widely used for presentations because it’s easy to create attractive and professional presentations using them. Guy Kawasaki, an entrepreneur and author, suggests that slideshows should  follow a 10-20-30 rule :

• There should be a maximum of 10 slides – people rarely remember more than one concept afterwards so there’s no point overwhelming them with unnecessary information.
• The presentation should last no longer than 20 minutes as this will leave time for questions and discussion.
• The font size should be a minimum of 30pt because the audience reads faster than you talk so less information on the slides means that there is less chance of the audience being distracted.

If you want to give the audience more information you can provide them with partially completed handouts or give them the handouts after you’ve delivered the presentation.

Keep a drink nearby

Have something to drink when you’re on stage, preferably water at room temperature. This will help maintain your vocal quality and having a sip is a subtle way of introducing pauses.

Practice, practice, practice

If you are very familiar with the content of your presentation, your audience will perceive you as confident and you’ll be more persuasive.

• Don’t just read the presentation through – practice everything,  including your transitions  and using your visual aids.
• Stand up and speak it aloud, in an engaging manner, as though you were presenting to an audience.
• Ensure that you practice your body language and gesturing.
• Use VR to  practice in a realistic environment .
• Practice in front of others and get their feedback.
• Freely improvise so you’ll sound more natural on the day. Don’t learn your presentation verbatim because you will sound uninterested and if you lose focus then you may forget everything.
• Create cards to use as cues – one card should be used for one key idea. Write down brief notes or key words and ensure that the cards are physically connected so the order cannot be lost. Visual prompts can also be used as cues.

This video shows how you can practice presentations in virtual reality. See our  VR training courses .

Two courses where you can practice your presentations in interactive exercises:

• Essential Public Speaking
• How to Present over Video

Try these different presentation delivery methods to see which ones you prefer and which need to be improved. The most important factor is to feel comfortable during the presentation as the delivery is likely to be better.

Remember that the audience are generally on your side – they want you to do well so present with confidence.

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The Importance of Presentation Skills in the Workplace

I was reminded this week about the importance of presentation skills in the workplace. Three participants in my presentation skills workshop in Detroit taught job placement skills. I noticed a couple of interesting things as the class went on. First, these participants offered tips in their class presentations similar to what I teach. These three class members also developed their presentation skills very quickly. Basically, they had well-developed communication skills that helped them be more successful in business. They developed presentation skills quickly because they already had great communication skills. The opposite is true as well. Presentation skills help you communicate better in the business world. (That is the importance of presentation skills in the workplace!)

Five Ways that Presentation Skills Can Help You in the Workplace

• Leaders Always have Great Presentation Skills

Think of any person who you consider to be a great leader. The moment that you think of this person, an image of that person will often appear in your head. There is a really good chance that the image will be the person speaking in front of a group. If you thought of a President like JFK or Ronald Reagan, you probably thought of a famous speech. “Ask not what your country could do for you..” or “Tear down this wall…” might have actually entered your mind as well. Also, when I think of General Patton, I have an image of George C. Scott standing in front of an American Flag. (He was giving a speech.)

Inspirational Pep Talk from Friday Night Lights

When I played football in college, my position coach was Gary Gaines. If you have seen the movie or read the book Friday Night Lights , you may recognize the name. Coach Gaines is a fantastic leader. He is also a fantastic communicator. Interestingly, when I think of him today, I don’t remember the coaching and reprimands. Instead, I remember the way he used to make us feel during team meetings. Just as an FYI, Billy Bob Thornton did an amazing job portraying him. Although there was a scene in the movie where he yelled at a kid. I never once saw Coach lose his temper or yell at anyone. That’s why we all loved him.

• To Be a Part of the Team, You Have to Speak Up

I was angry at myself. “Why didn’t I say something?” I had an opportunity to help the team and help myself at the same time. The opportunity had passed though. I missed it. So one importance of presentation skills in the workplace is that we gain confidence. When we do, we are more likely to contribute to the team.

• Set Yourself Apart from the Crowd

One major importance of presentation skills in the workplace is the ability to stand out from the crowd. Let’s face it. Most people stink at giving presentations. I sometimes jokingly say in class that you don’t have to be an excellent presenter. You just have to be a little better than the last person that spoke. And in most cases, the bar is set pretty low.

I taught a team-building activity to a department of the Federal Government a couple of weeks ago. As I was teaching, I felt like the energy was a little lower than usual. As I was packing up my stuff, though, one of the participants came up to me. He said, “I’ve been coming to these ‘team meetings’ for almost 25 years. This one was, by far, the best that I’ve ever been to.” He was comparing me to past speakers. Compared to them, it was fantastic. My presentation skills helped me set myself apart from the crowd.

• You Can Create a Team Atmosphere

The manager who took over was very disorganized. There were about 10 of us who were sales reps for the company. We each had to drive almost an hour to each weekly “team meeting.” The new manager droned on and on about irrelevant stuff. His meetings were an absolute chore. Within a few months, the owner had to “transition” him to a new position. That left an opening, and I got the job. When I took over, I just began to copy Scott. It worked really well, and sales and morale improved immediately.

• Open Doors of Opportunity

For instance, I got a random call out of the blue a couple of weeks ago from a police officer who took my class. After taking Fearless Presentations ®, he volunteered for a community outreach position. He has spent the last few years teaching college students how to improve security on their campus. He told me that he has received two promotions as well.

An entrepreneur from a recent class sent me an email saying that she auditioned for Shark Tank. She said that she would have never done something like that before the class.

These are just a few of the intangible benefits of good presentation skills. In many positions, these skills are vital. For instance, if you are in sales, the better your skills, the more sales you will create. If you are a trainer, your presentation skills will allow you to teach others more easily and effectively. Also, managers and supervisors can lead to more productive meetings. Folks who work with customers are less likely to have miscommunication. The benefits are endless. So, if you want to get ahead in the business world, work on your presentation skills!

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Important Presentation Skills for Workplace Success

• What Are Presentation Skills?

Steps To Create a Presentation

Skills that help make an effective presentation, how to make your skills stand out.

xavierarnau / Getty Images

Whether you’re a high-level executive or an administrative assistant, developing your presentation skills is one key way to climb in an office-based job. Leaders make decisions based on information shared in presentation format, and hardly any business changes its mind without first seeing a persuasive presentation.

It is important for any office employee to know what steps go into creating an effective presentation and what presentation skills are most important to employers. Highlighting these skills will also help you stand out during your job search.

Key Takeaways

• Presentation skills are what you need to know to be able to give an engaging, effective presentation.
• The steps to creating a successful presentation are preparation, delivery, and follow-up.
• Employers want to know you have the necessary skills to research, analyze, and create a presentation, plus the communication skills needed to deliver it and field questions afterward.
• You can highlight your skills to employers through your resume, cover letter, and interview.

What Are Presentation Skills? 

Presentation skills refer to all the qualities you need to create and deliver a clear and effective presentation. While what you say during a presentation matters, employers also value the ability to create supporting materials, such as slides.

Your prospective employer may want you to deliver briefings and reports to colleagues, conduct training sessions, present information to clients, or perform any number of other tasks that involve speaking before an audience.

Giving engaging and easy-to-understand talks is a major component of the strong  oral communication skills  that are a  job requirement  for many positions. Not all presentations take place in a formal meeting. Many presentation skills are relevant to one-on-one consults or sales calls.

Any presentation has three phases: preparation, delivery, and follow-up. All presentation skills fit into one of these three phases.

Preparation 

Preparation involves research and building the presentation. Consider the audience you'll be presenting to and what most interests them. This may mean crafting the entire text (or at least writing notes) and creating any slides and other supporting audio/visual materials.

You will also have to make sure that the appropriate venue is available, properly set up beforehand, and ensure the projector (if you'll need one) works and connects with your laptop.

You'll also want to practice your presentation as many times as you need to to feel comfortable delivering it with ease and confidence within the time allotted for the presentation.

Skills related to preparation include conducting research related to your presentation topic, devising charts and graphs depicting your research findings, and learning about your audience to better tailor your presentation to their needs. You'll also need to create digital slides, using statistics, examples, and stories to illustrate your points and effectively to persuade the audience.

Preparing handouts or digital references is an added courtesy that will help the audience pay attention because they won't be preoccupied with note-taking.

Your delivery is the part of the presentation that the audience sees. A good delivery depends on careful preparation and confident presentation and requires its own distinctive  skill set . 

Skills related to delivery include giving an attention-grabbing opening for a talk, providing a summary of what will be covered to introduce the presentation and provide context, and using  body language  and eye contact to convey energy and confidence.

Make sure you pause to emphasize key points, modulate your vocal tone for emphasis, and articulate your speech clearly and smoothly.

Don't be afraid of injecting humor or speaking with enthusiasm and animation—these techniques can help you in projecting confidence to your audience.

Summarize key points at the conclusion of the presentation, and be sure to have a plan for how you'll field any audience questions.

Presentation follow-up includes properly breaking down and storing any equipment, contacting any audience members with whom you agreed to communicate further, and soliciting, collecting, and analyzing feedback.

In some presentations, you may collect information from audience members—such as names and contact information or completed surveys—that you also must organize and store.

Skills related to follow-up include creating an evaluation form to solicit feedback from attendees, interpreting feedback from evaluations, and modifying the content and/or delivery for future presentations. Other follow-up skills include organizing a database of attendees for future presentations, interviewing key attendees to gain additional feedback, and emailing presentation slides to attendees.

To create and deliver the most effective presentation takes a variety of skills, which you can always work to improve.

You must be able to look honestly at your performance, assess the feedback you get, and figure out what you need to do to get better. That takes  analytical thinking .

More importantly, you need to have a firm grasp of the information you are about to communicate to others. You need to analyze your audience and be prepared to think quickly if asked questions that force you to demonstrate that you are fully aware of the material and its implications.

The kind of analytical skills you need to be an effective presenter include problem sensitivity, problem-solving , reporting and surveying, optimization, and predictive modeling. It also helps to be adept at strategic planning, integration, process management, and diagnostics. With these skills, you'll be better able to objectively analyze, evaluate, and act on your findings.

Organization

You do not want to be the person who spends half of their presentation time trying to find a cable to connect their laptop to the projector. Many things can and do go wrong just before a presentation unless you are  organized .

Presentation preparation also means keeping track of notes, information, and start/stop times. You will want to proofread and fine-tune all the materials you plan to use for the presentation to catch any mistakes. Make sure you time yourself when you rehearse so you know how long it will take to deliver the presentation.

A presentation that's finished in half the time allotted is as problematic as one that's too long-winded.

Some key organizational skills to work on include event planning, auditing, benchmarking, prioritization, and recordkeeping. Make sure your scheduling is on point and pay close attention to detail. Quick thinking is an important skill to have for when things inevitably go wrong.

Nonverbal Communication

When speaking to an audience, the way you present yourself can be just as important as how you present your information. You want to appear confident and engaging. You can do this through good posture, the use of hand gestures, and making eye contact with the audience.

Practice your  nonverbal communication  by filming yourself doing a practice presentation and observing your body language carefully. Your physical bearing and poise should convey a degree of comfort and confidence in front of an audience, while active listening , respect, and emotional intelligence will help you in facilitating group discussions.

Presentation Software

Microsoft PowerPoint is the dominant software used to create visual aids for presentations. Learn to use it well, including the special features outside of basic templates that can really bring a presentation to life. Even if someone else is preparing your slideshow for you, it will help to know how to use the software in case of last-minute changes.

Other software that is good to learn includes Microsoft Office, Apple Keynote, Google Slides, and Adobe Presenter.

Public Speaking

You need to appear comfortable and engaging when speaking before a live audience, even if you're not. This can take years of practice, and sometimes  public speaking  just isn't for certain people. An uncomfortable presenter is a challenge for everyone. Fortunately, public speaking skills can improve with practice . Some skills to work on include articulation, engagement, and memorization. You should be able to assess the needs of the audience and handle difficult questions. Controlling your performance anxiety will help you communicate more effectively.

Research is the first step in preparing most presentations and could range from a multi-year process to spending 20 minutes online, depending on context and subject matter. At the very least, you must be able to clearly frame research questions, identify appropriate information sources, and organize your results. Other useful skills include brainstorming, collaboration , comparative analysis, data interpretation, and deductive and inductive reasoning. Business intelligence is a skill that will help you evaluate what information you need to support the bottom line, while case analysis and causal relationships will help you parse and evaluate meaning.

Verbal Communication

Public speaking is one form of  verbal communication , but you will need other forms to give a good presentation. Specifically, you must know how to answer questions. You should be able to understand questions asked by your audience (even if they're strange or poorly worded) and provide respectful, honest, and accurate answers without getting off-topic. Use active listening, focus, and empathy to understand your audience. Skills such as assertiveness, affirmation, and enunciation will help you restate and clarify your key points as it relates to their questions or concerns.

You may or may not need a written script, but you do need to pre-plan what you are going to say, in what order you will say it, and at what level of detail. If you can write a cohesive essay, you can plan a presentation.

Typical writing skills apply to your presentation just as they do to other forms of writing, including grammar, spelling, vocabulary, and proofreading. The ability to build outlines, take notes, and mark up documents will also be useful.

More Presentation Skills

In addition to the skills previously mentioned, there are other important skills that can apply to your presentation. The other skills you need will depend on what your presentation is about, your audience, and your intended results. Some of these additional skills include:

• Summarizing
• Providing anecdotes to illustrate a point
• Designing handouts
• Recognizing and countering objections
• Posing probing questions to elicit more detail about specific issues
• Awareness of ethnic, political, and religious diversity
• Receiving criticism without defensiveness
• Refraining from speaking too often or interrupting others
• Anticipating the concerns of others
• Product knowledge
• SWOT analysis format
• Supporting statements with evidence
• Multilingual
• Working with reviewers
• Consistency
• Developing and maintaining standard operating procedures (SOPs)
• Developing a proposition statement
• Creating and managing expectations

Include skills on your resume. If applicable, you might mention these words in your  resume summary  or  headline .

Highlight skills in your cover letter. Mention one or two specific presentation skills and give examples of instances when you demonstrated these traits in the workplace.

Show your presentation skills in job interviews. During the interview process, you may be asked to give a sample presentation. In this case, you will want to embody these skills during the presentation. For example, you will want to demonstrate your oral communication skills by speaking clearly and concisely throughout the presentation.

PennState. " Steps in Preparing a Presentation ."

Harvard Division of Continuing Education. " 10 Tips for Improving Your Public Speaking Skills ."

Northern Illinois University. " Delivering the Presentation ."

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Self-Assessment • 18 min read

How Good Are Your Presentation Skills?

Understanding your impact.

By the Mind Tools Content Team

How do you feel when you have to make a presentation? Are you well prepared and relaxed, confident that your performance will have the desired impact on your audience? new score

Or is the thought of standing on a podium, holding a microphone, enough to give you stage fright?

Enjoy it or not, presenting – in some form – is usually a part of business. Whether you get up in front of formal audiences on a regular basis, or you simply have to make your voice heard in a meeting, you're using presentation skills.

Many believe that good presenters are born, not made. This is simply not true . Sure, some people are more relaxed and comfortable speaking in front of others – but everyone can learn the skills and techniques they need to increase their level of confidence and performance when presenting.

From sales pitches to training lectures, good presentation and public speaking skills are key to many influential roles in today's business world. The good news about presenting is that you can improve with practice.

So do you have the skills you need to do a good job? And how effective are you when you have to "perform?" Take this short quiz to help you assess your skills.

Instructions

For each statement, click the button in the column that best describes you. Please answer questions as you actually are (rather than how you think you should be), and don't worry if some questions seem to score in the "wrong direction." When you are finished, please click the "Calculate My Total" button at the bottom of the test.

Becoming a Better Presenter

Effective presentations are a mixture of a variety of elements. You have to know what your audience wants. You need to prepare good, interesting, engaging content. You must be confident in presenting the material, you have to know how to manage your environment successfully, and you need to make sure that your message has maximum impact.

Balancing all four elements is no easy task. And, when combined with the natural anxiety often felt before giving presentations, it's no wonder that many people struggle with this skill. In fact, fear of public speaking is extremely common.

However, you don't have to remain fearful and stressed by the thought of giving a presentation. With the right tools and material, along with planning and preparation, you can present with energy and confidence.

Let's now look in detail at those four key elements of effective presentations:

• Understanding your audience.
• Preparing your content.
• Delivering confidently.
• Controlling the environment.

Understanding Your Audience

(Questions 2, 5, 9)

The success of most presentations is generally judged on how the audience responds. You may think you did a great job, but unless your audience agrees with you, that may not be the case. Before you even begin putting your PowerPoint slides together, the first thing you need to do is understand what your audience wants. Try following these three steps:

Determine who the members of the audience are.

Find out what they want and expect from your presentation. What do they need to learn? Do they have entrenched attitudes or interests that you need to respect? And what do they already know that you don't have to repeat?

Create an outline for your presentation, and ask for advance feedback on your proposed content.

When what you say is what your audience wants or needs to hear, then you'll probably receive positive reinforcement throughout your presentation. If you see nods and smiles, or hear murmurs of agreement, for example, then this will motivate you to keep going and do a great job.

When your audience is satisfied, it doesn't matter if your delivery wasn't absolutely perfect. The primary goal of the people listening to your presentation is to get the information they need. When that happens, you've done a good job. Of course, you want to do a great job, not just a good job – and that's where the rest of the tips can help.

Preparing Your Content

(Questions 6, 11, 13, 14)

The only way to satisfy your audience's needs and expectations is to deliver the content they want. That means understanding what to present, and how to present it. Bear in mind that if you give the right information in the wrong sequence, this may leave the audience confused, frustrated, or bored.

If you provide the information in a well-structured format, and you include various techniques to keep the audience engaged and interested, then they'll probably remember what you said – and they'll remember you.

There are a variety of ways to structure your content, depending on the type of presentation you'll give. Here are some principles that you can apply:

Identify a few key points -  To help the audience retain the messages you're giving them, use the chunking principle to organize your information into five to seven key points.

Don't include every detail -  Good presentations inspire the audience to learn more, and ask further statements to maximize their understanding of the issue.

Use an outline -  At the beginning, tell your audience what you intend to cover, and let them know what to expect. This helps build anticipation and interest from the start.

Start and end strongly -  Capture people's interest as soon as you begin, and leave them with a message they won't forget. It's tempting to put all of your effort into the main body of the presentation. However, if you don't get people's attention at the start, they'll probably lose interest, and not really hear the rest anyway.

Use examples -  Where possible, use lots of examples to support your points. A lecture is often the least interesting and engaging form of presentation. Look for ways to liven things up by telling stories, talking about real-life examples, and using metaphors to engage your audience fully.

A special type of presentation is one that seeks to persuade. Monroe's Motivated Sequence , consisting of five steps, gives you a framework for developing content for this kind of presentation:

1. Get the attention of your audience - Use an interesting 'hook' or opening point, like a shocking statistic. Be provocative and stimulating, not boring or calm.

2. Create a need - Convince the audience there's a problem, explain how it affects them – and persuade them that things need to change.

3. Define your solution - Explain what you think needs to be done.

4. Describe a detailed picture of success (or failure) - Give the audience a vision; something they can see, hear, taste, and touch.

5. Ask the audience to do something right away - Get the audience involved right from the start. Then it's usually much easier to keep them engaged and active in your cause.

To brush up on your skills of persuasion, look at The Rhetorical Triangle . This tool asks you to consider your communication from three perspectives: those of the writer, the audience, and the context. It's a method that builds credibility and ensures that your arguments are logical.

Delivering Confidently

(Questions 1, 4, 7, 10)

Even the best content can be ineffective if your presentation style contradicts or detracts from your message. Many people are nervous when they present, so this will probably affect their delivery. But it's the major distractions that you want to avoid. As you build confidence, you can gradually eliminate the small and unconstructive habits you may have. These tips may help you:

Practice to build confidence – Some people think that if you practice too much, your speech will sound rehearsed and less genuine. Don't necessarily memorize your presentation, but be so familiar with the content that you're able to speak fluently and comfortably, and adjust as necessary.

Be flexible – This is easier to do if you're comfortable with the material. Don't attempt to present something you just learned the previous night. You want to know your material well enough to answer statements. And, if you don't know something, just admit it, and commit to finding the answer.

Welcome statements from the audience – This is a sign that a presenter knows what he or she is talking about. It builds audience confidence, and people are much more likely to trust what you say, and respect your message.

Use slides and other visual aids – These can help you deliver a confident presentation. The key point here is to learn how much visual information to give the audience, and yet not distract them from what you're saying.

Keep your visuals simple and brief – Don't use too many pictures, charts, or graphs. Your slides should summarize or draw attention to one or two items each. And don't try to fit your whole presentation onto your slides. If the slides cover every single detail, then you've probably put too much information on them. Slides should give the overall message, and then the audience should know where to look for supporting evidence. Manage your stress – Confidence has a lot to do with managing your stress levels. If you feel particularly nervous and anxious, then those emotions will probably show. They're such strong feelings that you can easily become overwhelmed, which can affect your ability to perform effectively. A little nervousness is useful because it can build energy. But that energy may quickly turn negative if nerves build to the point where you can't control them.

If you have anxiety before a presentation, try some of these stress management tools:

Use physical relaxation techniques , like deep breathing and visualization, to calm your body and ease your tension.

Use imagery to help keep calm, and visualize yourself delivering a successful presentation.

Learn strategies to build your self-confidence in general. The more assured you are about yourself and your abilities, the better you'll feel when you get up in front of people, and say what you want to say.

When you present with confidence and authority, your audience will likely pay attention and react to you as someone who's worth listening to. So "pretend" if you need to, by turning your nervousness into creative and enthusiastic energy.

For other tips on delivering confidently, see Delivering Great Presentations , Speaking to an Audience , Managing Presentation Nerves , and our Skillbook Even Better Presentations .

Controlling the Environment

(Questions 3, 4, 8, 12)

While much of the outside environment is beyond your control, there are still some things you can do to reduce potential risks to your presentation.

Practice in the presentation room – This forces you to become familiar with the room and the equipment. It will not only build your confidence, but also help you identify sources of risk. Do you have trouble accessing your PowerPoint file? Does the microphone reach the places you want to walk? Can you move the podium? Are there stairs that might cause you to trip? These are the sorts of issues you may discover and resolve by doing one or two practice presentations.

Do your own setup – Don't leave this to other people. Even though you probably want to focus on numerous other details, it's a good idea not to delegate too much of the preparation to others. You need the hands-on experience to make sure nothing disastrous happens at the real event. Test your timing – When you practice, you also improve your chances of keeping to time. You get a good idea how long each part of the presentation will actually take, and this helps you plan how much time you'll have for statements and other audience interactions.

Members of the audience want you to respect their time. If you end your presentation on time or early, this can make a huge, positive impression on them. When speakers go over their allowed time, they may disrupt the whole schedule of the event and/or cause the audience unnecessary inconvenience. Be considerate, and stick to your agenda as closely as possible.

Presenting doesn't have to be scary, or something you seek to avoid. Find opportunities to practice the tips and techniques discussed above, and become more confident in your ability to present your ideas to an audience. We all have something important to say, and sometimes it takes more than a memo or report to communicate it. You owe it to yourself, and your organization, to develop the skills you need to present your ideas clearly, purposefully, engagingly, and confidently.

This assessment has not been validated and is intended for illustrative purposes only. It is just one of many that help you evaluate your abilities in a wide range of important career skills.

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Trina Mattingly

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Hello, This was really an excellent overview with concise instructions, using clear communication methods. I found the article to be captivating and poignant. Thank You

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• INTERPERSONAL SKILLS

Communication Skills

Search SkillsYouNeed:

Interpersonal Skills:

• A - Z List of Interpersonal Skills
• Interpersonal Skills Self-Assessment
• What is Communication?

Interpersonal Communication Skills

• Tips for Effective Interpersonal Communication
• Principles of Communication
• Barriers to Effective Communication
• Avoiding Common Communication Mistakes
• Social Skills
• Getting Social Online
• Giving and Receiving Feedback
• Improving Communication
• Interview Skills
• Telephone Interviews
• Interviewing Skills
• Business Language Skills
• The Ladder of Inference
• Listening Skills
• Top Tips for Effective Listening
• The 10 Principles of Listening
• Effective Listening Skills
• Barriers to Effective Listening
• Types of Listening
• Active Listening
• Mindful Listening
• Empathic Listening
• Listening Misconceptions
• Non-Verbal Communication
• Personal Appearance
• Body Language
• Non-Verbal Communication: Face and Voice

Verbal Communication

• Effective Speaking
• Conversational Skills
• How to Keep a Conversation Flowing
• Conversation Tips for Getting What You Want
• Giving a Speech
• Questioning Skills and Techniques
• Types of Question
• Clarification
• Emotional Intelligence
• Conflict Resolution and Mediation Skills
• Customer Service Skills
• Team-Working, Groups and Meetings
• Decision-Making and Problem-Solving
• Negotiation and Persuasion Skills

The SkillsYouNeed Guide to Interpersonal Skills

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Being able to communicate effectively is perhaps the most important of all life skills. It is what enables us to pass information to other people, and to understand what is said to us. You only have to watch a baby listening intently to its mother and trying to repeat the sounds that she makes to understand how fundamental is the urge to communicate.

Communication, at its simplest, is the act of transferring information from one place to another. It may be vocally (using voice), written (using printed or digital media such as books, magazines, websites or emails), visually (using logos, maps, charts or graphs) or non-verbally (using body language, gestures and the tone and pitch of voice). In practice, it is often a combination of several of these.

Communication skills may take a lifetime to master—if indeed anyone can ever claim to have mastered them. There are, however, many things that you can do fairly easily to improve your communication skills and ensure that you are able to transmit and receive information effectively.

The Importance of Good Communication Skills

Developing your communication skills can help all aspects of your life, from your professional life to social gatherings and everything in between.

The ability to communicate information accurately, clearly and as intended, is a vital life skill and something that should not be overlooked. It’s never too late to work on your communication skills and by doing so, you may well find that you improve your quality of life.

Communication skills are needed in almost all aspects of life:

Professionally, if you are applying for jobs or looking for a promotion with your current employer, you will almost certainly need to demonstrate good communication skills.

Communication skills are needed to speak appropriately with a wide variety of people whilst maintaining good eye contact, demonstrate a varied vocabulary and tailor your language to your audience, listen effectively, present your ideas appropriately, write clearly and concisely, and work well in a group. Many of these are essential skills that most employers seek.

Verbal communication skills are ranked first among a job candidate’s ‘must have’ skills and qualities. According to a 2018 survey by the National Association of Colleges and Employers (NACE).

As your career progresses, the importance of communication skills increases; the ability to speak, listen, question and write with clarity and conciseness are essential for most managers and leaders.

In your personal life, good communication skills can improve your personal relationships by helping you to understand others, and to be understood.

It is almost a cliché that personal relationships need communication. Failure to talk has been blamed for the breakdown of any number of partnerships and relationships—but the ability to listen is also an important element. Communication is also vital in wider family relationships, whether you want to discuss arrangements for holidays, or ensure that your teenage children are well and happy.

If this area is of particular interest, you may want to read our pages on Communicating with Teenagers , Talking to Teenagers about Contraception, Pornography and Consent , and Talking to Teenagers about Sex and Relationships . Our pages on Personal and Romantic Relationship Skills also contain a number of pages touching on communication.

Communication skills can also ensure that you are able to manage interactions with businesses and organisations

Over the course of your lifetime, you are likely to have to interact with a wide range of organisations and institutions, including shops, businesses, government offices, and schools. Good communication skills can ease these interactions, and ensure that you are able to get your point across calmly and clearly, and also take on board the responses.

Being able to complain effectively is an important skill, for example, as is handling criticism yourself.

Communication is a two-way process

Communication is not the same as broadcasting, or simply sending out information.

It is a two-way process. In other words, it involves both the sending and receiving of information.

It therefore requires both speaking and listening, but also—and perhaps more crucially—developing a shared understanding of the information being transmitted and received.

• If you are the ‘sender’ of information , this means communicating it clearly to start with (whether in writing or face-to-face), then asking questions to check your listeners’ understanding. You must also then listen to their replies, and if necessary, clarify further.
• If you are the recipient , it means listening carefully to the information, then checking that you have understood by reflecting back, or asking questions to ensure that you both have the same understanding of the situation.

It is, therefore an active process. There is nothing passive about communication, in either direction.

Further Reading from Skills You Need

Our Communication Skills eBooks

Learn more about the key communication skills you need to be an effective communicator.

Our eBooks are ideal for anyone who wants to learn about or develop their communication skills, and are full of easy-to-follow practical information and exercises.

Developing Communication Skills

Good communication skills can improve the way that you operate through life, smoothing your way in your relationships with others.

Poor communication skills, on the other hand, can sour relationships from business to personal, and make your life significantly harder.

Some people seem to understand how to communicate without even trying. They are able to tailor their language, tone and message to their audience, and get their point across quickly and succinctly, in a way that is heard. They are also able to pick up the messages sent to them rapidly, understanding both what is said, and what has not been said.

This may seem effortless, but the chances are that they have spent plenty of time honing their skills.

Along the way, they have probably also developed a good understanding of themselves (called self-awareness ) and habits of reflecting on success and failure, and the actions that have led to one or the other.

A Long-Term Project

Developing excellent communication skills is probably best thought of as a long-term project.

The chances are that you will continue to learn about communication throughout your life. Few, if any, of us would ever say that we had nothing left to learn on the subject.

That is not, however, to say that it is not worth starting the journey.

There are many small, easy things that you can do immediately that will help you to communicate more effectively.

Communication Skills on SkillsYouNeed

Here at SkillsYouNeed, you’ll find lots of pages and articles to help you understand and improve your communication skills.

You’ll find sections on:

Interpersonal skills are the skills we use when engaged in face-to-face communication with one or more other people.

For a good general introduction to the topic of interpersonal communication skills, you may like to read our pages on Interpersonal Communication Skills , What is Communication? and Principles of Communication . They will help you to understand the basics and start to be aware of what you might need to improve.

Our pages on Barriers to Communication and The Ladder of Inference give you some ideas about what may be going wrong in your personal communication processes. Improving Communication provides information about how you might start to address those issues. There may, in particular, be issues relating to Intercultural communication, especially if you work or interact with people from other cultures on a regular basis.

Our more specific pages on interpersonal communication skills are divided broadly into Verbal Communication , Non-Verbal Communication and Listening .

Verbal communication is all about what we say, which is an important way of getting our message across.

Verbal communication can be both written and spoken, but these pages focus mainly on spoken communication.

The words that we choose can make a big difference to whether other people understand us. Consider for example, communicating with a young child, or with someone who does not speak our own language very well. Under those circumstances, you need to use simple language, short sentences, and check understanding regularly. It is quite different from a conversation with an old friend whom you have known for years, and with whom you may not even need to finish your sentences. Equally, a conversation with a friend is very different from a business discussion, and the words that you choose might be considerably more technical when talking to a colleague.

See our pages on Verbal Communication and Effective Speaking .

Reflection and clarification are both common techniques used in verbal communication to ensure that what you have heard and understood is what was intended. Reflection is the process of paraphrasing and restating what the other person has just said, to check that you have understood. Clarification is the process of seeking more information to inform your understanding, for example, by asking questions. You can find out more on our pages on Reflecting and Clarification .

Questioning skills are one very important area of verbal communication, often used in clarification, but also to extract more information, and as a way to maintain a conversation. Find out more in our pages on Questioning Skills and Types of Questions .

Finally, two specific areas where you will need verbal communication skills, and which are worth considering separately are making a speech , and in conversation .

Non-verbal Communication

Using our voice is only the tip of the iceberg.

We actually communicate far more information using Non-verbal Communication . This includes non-verbal signals, gestures, facial expression, body language, tone of voice, and even our appearance. These can serve to either reinforce or undermine the message of our spoken words, so are worth considering carefully.

If you want to say something outrageous, wear a suit.

The late Dr Joe Jaina, Organisational Psychologist at Cranfield School of Management.

You can find more about this on our pages on Body Language, Face and Voice , Personal Presentation and Personal Appearance .

Listening is also a vital interpersonal communication skill.

As we said above, communication is a two-way process. Listening is an essential part of receiving information. When we communicate, we spend 45% of our time listening. Most people take listening for granted, but it is not the same as hearing and should be thought of as a skill.

Our Listening Skills page acts as an introduction to the subject and you may also be interested in the Ten Principles of Listening .

Our page on Active Listening provides a lot more information about how to listen effectively and can also help you to avoid misunderstandings, while Types of Listening explains more about the theory of listening.

We also have pages on Ineffective Listening and Listening Misconceptions . It is always worth thinking about what you should not do, as well as what you should do, when trying to develop your skills. You may find that you recognise some of the bad habits you or other people have picked up when listening.

Using Communication Skills

Interpersonal communication skills are important in a wide range of circumstances and environments: probably, in fact, anywhere where we may meet and interact with other people.

We have a number of pages on how to use communication skills. For example, they are essential for starting to build relationships, both professionally and at home. You may find our page on Building Rapport helpful, and also advice on being interviewed ( Interview Skills ) and interviewing others ( Interviewing Skills ).

Good communication skills can also help you to provide feedback effectively , and in a way that will not cause offence: a vital skill throughout life.

Good interpersonal communication skills enable us to work more effectively in groups and teams, which may be either formal or informal. Our pages on Groups and Teams explain more about working in groups, and the skills required.

Other Communication Skills

Communication skills encompass far more than simple verbal and non-verbal communication, even in a wide range of circumstances. SkillsYouNeed also includes pages on some more specific forms of communication skills, such as:

Presentation Skills

Many of us only use presentation skills infrequently. However, there will probably be times in your life when you need to present information to a group of people, either in a formal or informal setting.

Presentations are far more than simply standing up in front of a screen and talking your way through a set of slides. They also include the ability to get your point across in meetings, both small and large, and even pitching your business idea to a potential investor .

Start your journey on our Presentation Skills main page.

Writing Skills

Communication skills are not limited to direct interaction with other people and the spoken word.

The ability to write clearly and effectively is also key to communication.

This set of skills should not be limited to journalists or professional authors. Poor written communication can be frustrating for the reader and potentially damaging for the author – would you buy a product from a website peppered with spelling mistakes, or full of incomplete or unclear sentences?

Browse our pages on Writing Skills to help you to understand and overcome common mistakes, and improve how you communicate using the written word.

You may also be interested in our pages on Study Skills . Not just for students, these are the skills you need to enable you to learn, communicate your ideas and understand the ideas of others more effectively. They can, in particular, help you to read more critically, and retain more information by making notes: improving the process of receiving written communication.

Personal Skills

Personal Skills are the skills that we use to maintain a healthy body and mind. But they can also enhance communication.

For example, Improving Your Self-Esteem and Building Your Confidence can help you to feel more positive about yourself and your abilities - including your ability to communicate. And feeling positive is the first step to acting more positively, and therefore effectively.

By having a deeper understanding of yourself and a more relaxed and positive outlook on life you are more likely to be charismatic, a trait that can further aid the communication process. Our page What is Charisma? explains this in more detail. Good communication is also linked to assertiveness, or standing up for what you believe. Our section on Assertiveness explains more.

During times of stress, or when we are angry, we may communicate less effectively. Learn more about these emotions and how to control, reduce and manage them in our pages What is Stress? and What is Anger? You may also be interested in Avoiding and Managing Stress and Tips for Dealing with Stress , as well as Anger Management .

We even have pages to help you deal with more difficult situations such as Dealing with Aggression and Communicating in Difficult Situations .

Communication is a complex subject with many areas and skills to consider.

Being able to communicate effectively is also a skill like any other. It too can be learned, given time. Anyone can make a start on improving their communication skills at any time, and the investment of time and effort is likely to pay off rapidly.

Continue to: Avoiding Common Communication Mistakes Parent's Guide to Communicating with Teenagers

See also: Transferable Skills Principles of Communication