Analyst Academy

100+ Real Consulting Presentations from McKinsey, BCG, Bain, and More

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By Paul Moss

We’ve gathered presentations from top consulting firms that you can use to inspire your own slide making.

For this post we’ve gathered 100+ real presentations from top consulting firms around the internet for you to review, analyze, and learn from. Each has its strengths and weaknesses, and each provides a different look into how top quality consulting presentations get created and delivered to clients. 

After finishing this article, make sure you check out our advanced courses to see how you can learn to build your own high-quality, consulting-style slides from scratch.

The Internet's Best Slides

Search through our curated library of REAL slides to find inspiration for your next presentation

  • Reshaping NYCHA support functions   (BCG)
  •   Loose dogs in Dallas: Strategic Recommendations to Improve Public Safety and Animal Welfare   (BCG)
  •   Melbourne as a Global Cultural Destination   (BCG)
  •   The Open Education Resources ecosystem   (BCG)
  •   The True-Luxury Global Consumer Insight (7th Edition) (BCG)
  •   Evaluating NYC media sector development and setting the stage for future growth   (BCG)
  •   The Electric Car Tipping Point   (BCG)
  •   Projecting US Mail volumes to 2020   (BCG)
  •   Next Generation Manufacturing (2016)   (BCG)
  •   Corporate Ventures in Sweden (2016)   (BCG)
  •   Port of Los Angeles Clean Truck Program – March 2008   (BCG)
  •   USPS Future Business Model   (McKinsey)
  •   Investment and Industrial Policy: A Perspective on the Future   (McKinsey)
  •   Outperformers: High-growth emerging economies and the companies that propel them   (McKinsey)
  •   Technology’s role in mineral criticality (World Materials Forum)   (McKinsey)
  •   Challenges in Mining: Scarcity or Opportunity?   (McKinsey)
  •   Modelling the potential of digitally-enabled processes, transparency and participation in the NHS   (McKinsey)
  •   Addressing the Global Affordable Housing Challenge (2016)   (McKinsey)
  •   Capturing the Full Electrical Efficiency Potential of the UK (2012)   (McKinsey)
  •   Digital Luxury Experience (2017)   (McKinsey)
  •   Digitally-Enabled Processes in the NHS (2014)   (McKinsey)
  •   How Companies can Capture the Veteran Opportunity (2012)   (McKinsey)
  •   Insurance Trends and Growth Opportunities for Poland (2015)   (McKinsey)
  •   Laying the Foundations for a Financially Sound Industry (2013)   (McKinsey)
  •   From Poverty to Empowerment (2014)   (McKinsey)
  •   Consumer privacy in retail   (Deloitte)
  •   TMT Outlook 2017: A new wave of advances offer opportunities and challenges   (Deloitte)
  • Deloitte SEA CFO Forum Southeast Asia Business Outlook   (Deloitte)
  • Deloitte Kenya Budget 2022/23 Webinar   (Deloitte)
  • The Shopping Centre Handbook 4.0   (Deloitte)

Bain & Co.

  •   2011 China Luxury Market Study   (Bain)
  •   Bain & UC Berkley Operational Excellence (2010)   (Bain)
  •   Fintech New York: Partnerships, Platforms and Open Innovation   (Accenture)
  •   Shaping the Sustainable Organization   (Accenture)
  •   The Decade to Deliver: A Call to Business Action   (Accenture)
  •   Fueling the Energy Future   (Accenture)
  •   Cracking the Code on Consumer Fraud   (Accenture)
  •   Right Cloud Mindset: Survey Results Hospitality   (Accenture)
  •   Unleashing Competitiveness on the Cloud Continuum   (Accenture)
  •   Whole Brain Leadership: New Rules of Engagement for the C-Suite   (Accenture)
  •   Federal Technology Vision 2021: Full U.S. Federal Survey Findings   (Accenture)
  •   Accenture Consumer Behavior Research: The value shake-up   (Accenture)
  •   Tech Adoption and Strategy for Innovation & Growth   (Accenture)
  •   Intelligent Operations for Future-Ready Businesses   (Accenture)
  •   When, Where & How AI Will Boost Federal Workforce Productivity   (Accenture)
  •   How fit is your allocation strategy?   (EY)
  •   European Banking Barometer (2015)   (EY)
  •   EY Price Point: global oil and gas market outlook, Q2 | April 2022   (EY)
  •   IBOR transition: Opportunities and challenges for the asset management industry (EY)
  •   Global Capital Confidence Barometer 21st edition   (EY)
  •   Power transactions and trends Q2 2019   (EY)
  •   MAPS2018 Keynote address on EY report: Life Sciences 4.0 – Securing value through data-driven platforms   (EY)
  •   EY Germany FinTech Landscape   (EY)

PwC / Strategy&

  •   Project Management: Improving performance, reducing risk   (PwC)
  •   World Economic Forum: The power of analytics for better and faster decisions by Dan DiFilippo   (PwC)
  •   Apache Hadoop Summit 2016: The Future of Apache Hadoop an Enterprise Architecture View   (PwC)
  •   Turning big data into big revenue   (PwC)
  •   Medical Cost Trend: Behind the Numbers 2017   (PwC)
  •   PwC’s new Golden Age Index – how well are countries harnessing the power of older workers?   (PwC)
  •   PwC’s Global Technology IPO Review — Q1 2015   (PwC)
  •   PwC Trends in the workforce   (PwC)
  •   18th Annual Global CEO Survey – Technology industry key findings   (PwC)
  •   The FDA and industry: A recipe for collaborating in the New Health Economy   (PwC)
  •   Making zero-emission trucking a reality   (Strategy&)
  •   Sustainability strategies for Oil and Gas   (Strategy&)
  •   Driving the sustainability agenda on C-level   (Strategy&)
  • The Diversity Imperative: 14th Annual Australian Chief Executive Study   (Strategy&)
  •   Creating a Winning Recipe for a Meal Kits Program   (LEK)
  •   The 4th Annual New Mobility Study 2019   (LEK)
  •   2019 APAC Hospital Priority Study Overview    (LEK)
  •   Rail industry cost and revenue sharing (2011)   (LEK)
  •   2019 Media and Entertainment Study   (LEK)
  •   Navigating a digital-first home furnishings market   (LEK)
  •   5 Opportunities in the Nutritional Supplements Industry   (LEK)
  •   Infrastructure Victoria – AZ/ZEV International Scan   (LEK)
  •   The Rapidly Evolving Landscape of Meal Kits and E-commerce in Food & Beverage   (LEK)
  •   Top 8 Insights From the 2018 Beauty, Health & Wellness Survey   (LEK)
  •   2018 Brand Owner Packaging Survey   (LEK)
  •   2016 Strategic Hospital Priorities Study   (LEK)
  •   The Merchandising Evolution (and why NDC Matters)   (LEK)
  •   Infrastructure beyond COVID-19   (LEK)
  •   China Exit or Co-Investment Opportunities for German PE Investors   (LEK)
  •   Strategy Study 2014   ( AT Kearney)
  •   Australia: Taking Bigger Steps   ( AT Kearney)
  •   Lifting the Barriers to Retail Innovation in ASEAN   ( AT Kearney)
  •   The Future of Commercial Vehicle Powertrains (2012)   ( AT Kearney)
  •   A.T. Kearney 2017 State of Logistics Report: Accelerating into Uncertainty   ( AT Kearney)
  •   Pursuing Customer Inspired Growth   ( AT Kearney)
  •   The Accelerating Growth of Frictionless Commerce   ( AT Kearney)
  •   Consolidation of the US Banking Industry   ( AT Kearney)
  • Covid-19 and Effects on Turkey   ( AT Kearney)

Booz Allen Hamilton, Alvarez & Marsal and others

  •   European Distressed Credit Watch List   (Alvarez & Marsal)
  •   Corporate Headquarters Study 2018   (Roland Berger)
  • The Lithium-Ion (EV) battery market and supply chain   (Roland Berger)
  •   IP Theft   (Booz Allen Hamilton)
  •   Booz Allen Hamilton and Market Connections: C4ISR Survey Report   (Booz Allen Hamilton)
  •   Joining Forces: Interagency Collaboration and “Smart Power”   (Booz Allen Hamilton)
  • Booz Allen at a glance   (Booz Allen Hamilton)
  • Investor Presentation Deck   (Booz Allen Hamilton)
  •   Responding to Covid-19 (2021)   (Oliver Wyman)
  •   C ovid-19 Special Primer (2020)   (Oliver Wyman)
  • Building Up Immunity of the Financial Sector   (Oliver Wyman)
  • Customer Experience: The 14BN Risk Noted for Discussion   (Oliver Wyman)

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Reshaping NYCHA support functions

Reshaping NYCHA support functions

Good:  Realistic client presentation, clear slide structure, complete storyline

Not Good:  Outdated, long and dense

Download this Presentation

Loose dogs in Dallas Strategic Recommendations to Improve Public Safety and Animal Welfare

Loose dogs in Dallas: Strategic Recommendations to Improve Public Safety and Animal Welfare

Good: Realistic client presentation, clear slide structure, insightful and clear charts

Not Good: Outdated, long and dense

Melbourne as a Global Cultural Destination 2

Melbourne as a Global Cultural Destination

Good: Realistic client presentation, good structure, slides “guide” audience to insights

Not Good: Outdated design

The Open Education Resources ecosystem

The Open Education Resources ecosystem

Good: Clearly structured slides, good visuals, good illustrative charts

Not Good: Relatively short, slightly older, incomplete storyline

The True Luxury Global Consumer Insight 7th Edition

The True-Luxury Global Consumer Insight (7th Edition)

Good: Recent presentation, nice looking visuals, clear charts

Not Good: Not a client presentation, too much focus on design

Evaluating NYC media sector development and setting the stage for future growth

Evaluating NYC media sector development and setting the stage for future growth

Good: Complete presentation (intro, exec. summary, etc.), good examples of subtitles

Not Good: Lacks clear recommendations

The Electric Car Tipping Point

The Electric Car Tipping Point

Good: Clear and insightful charts, clutter-free slides, good titles

Not Good: Relatively short, not a client presentation

Projecting US Mail volumes to 2020

Projecting US Mail volumes to 2020

Good: Easy to understand, good insights and analysis, contrasts with McKinsey presentation on the same topic

Not Good: Old presentation

Next Generation Manufacturing 2016

Next Generation Manufacturing (2016)

Good: Nice clean design, excellent visuals

Not Good: Not a client deliverable

Corporate Ventures in Sweden 2016

Corporate Ventures in Sweden (2016)

Good: Strong overall flow, good visualization s

Not Good: Relatively short

Port of Los Angeles Clean Truck Program March 2008

Port of Los Angeles Clean Truck Program – March 2008

Good: Realistic slides and presentation, good structure

Not Good: Short

USPS Future Business Model

USPS Future Business Model

Good:  Clear structure and analysis, insightful charts

Not Good:  Outdated, lackluster design

Investment and Industrial Policy A Perspective on the Future

Investment and Industrial Policy: A Perspective on the Future

Good: Variety of charts, good titles

Not Good: Over designed, not a client presentation

Outperformers High growth emerging economies and the companies that propel them

Outperformers: High-growth emerging economies and the companies that propel them

Good: Variety of charts, qualitative visuals, clear titles

Not Good: Poor use of color, minimal footnotes

Technologys role in mineral criticality World Materials Forum

Technology’s role in mineral criticality (World Materials Forum)

Good: Clear storyline, well-structured slides, good titles and subtitles

Not Good: Overuse of visuals, relatively short

Challenges in Mining Scarcity or Opportunity

Challenges in Mining: Scarcity or Opportunity?

Good: Complex explanations made simple, variety of visual types

Not Good: Inconsistent titles, some unprofessional visuals (clipart, etc.)

Modelling the potential of digitally enabled processes transparency and participation in the NHS

Modelling the potential of digitally-enabled processes, transparency and participation in the NHS

Good: Realistic client slides, data heavy

Not Good: Cluttered, incomplete storyline

Addressing the Global Affordable Housing Challenge 2016

Addressing the Global Affordable Housing Challenge (2016)

Good: Realistic slide structure, good charts, great slide titles

Not Good: Strange slide formatting, mediocre design

Capturing the Full Electrical Efficiency Potential of the UK 2012

Capturing the Full Electrical Efficiency Potential of the UK (2012)

Good: Realistic client deliverable (full deck, dense slides, proper deck structure)

Digital Luxury Experience 2017

Digital Luxury Experience (2017)

Good: Variety of charts, good use of icons

Not Good: Short presentation, light on content, not a client deliverable

How Companies can Capture the Veteran Opportunity

How Companies can Capture the Veteran Opportunity

Good: Examples of text-heavy slides, good action titles

Not Good: Minimal charts, unrealistic structure, repetitive slides

Insurance Trends and Growth Opportunities for Poland 1

Insurance Trends and Growth Opportunities for Poland

Good: Well organized presentation, clear takeaways

Not Good: Old formatting, short presentation

Laying the Foundations for a Financially Sound Industry

Laying the Foundations for a Financially Sound Industry

Good: Multiple chart examples (waterfall, line, dot, column)

Not Good: Short presentation, “conference-style” presentation

From Poverty to Empowerment 2014

From Poverty to Empowerment (2014)

Good: Good variety of data visualizations

Not Good: Unattractive formatting and style

p

Consumer privacy in retail

Good: Clear titles, good use of icons and color to show insights

Not Good: Short, not a client presentation

TMT Outlook 2017 A new wave of advances offer opportunities and challenges Deloitte 1

TMT Outlook 2017: A new wave of advances offer opportunities and challenges

Good: Survey insights highlighted well, good use of color, clear charts and visuals

Not Good: Not a client presentation, heavy focus on survey data

Deloitte SEA CFO Forum Southeast Asia Business Outlook Deloitte 1

Deloitte SEA CFO Forum Southeast Asia Business Outlook

Good: Line chart examples

Not Good: Poor titles, strange use of black

Deloitte Kenya Budget 2022 23 Webinar Deloitte 1

Deloitte Kenya Budget 2022/23 Webinar

Good: Consistent design, good colors

Not Good: Simple titles, meant for live presentation

The Shopping Centre Handbook 4.0 Deloitte

The Shopping Centre Handbook 4.0

Good: Some insights

Not Good: Too many graphics, strange design

2011 China Luxury Market Study Bain

2011 China Luxury Market Study

Good: Clear titles, good use of color to highlight insights

Not Good: Short presentation, marketing presentation

Bain UC Berkley Operational Excellence 2010 Bain

Bain & UC Berkley Operational Excellence (2010)

Good: Realistic presentation, lots of slides

Not Good: Outdated content, ugly design

Fintech New York Partnerships Platforms and Open Innovation Accenture

Fintech New York: Partnerships, Platforms and Open Innovation

Good: Simple and clear slide design, good structure, insightful charts

Not Good: Short presentation, only a few “consulting style” slides

Shaping the Sustainable Organization Accenture

Shaping the Sustainable Organization

Good: Well structured slides, clear takeaways

Not Good: Rounded chart bars

The Decade to Deliver A Call to Business Action Accenture

The Decade to Deliver: A Call to Business Action

Good: Variety of charts, good design

Not Good: Not a client presentation

Fueling the Energy Future Accenture

Fueling the Energy Future

Good: Illustrative charts and matrices

Not Good: Curved line charts

Cracking the Code on Consumer Fraud Accenture 1

Cracking the Code on Consumer Fraud

Good: Mix of charts and numbers

Right Cloud Mindset Survey Results Hospitality Accenture

Right Cloud Mindset: Survey Results Hospitality

Good: Nice slide titles and charts

Not Good: Text heavy sections

Unleashing Competitiveness on the Cloud Continuum Accenture

Unleashing Competitiveness on the Cloud Continuum

Good: Focus on takeaways, clear charts

Not Good: Ugly backgrounds, overuse of pictures

Whole Brain Leadership New Rules of Engagement for the C Suite Accenture

Whole Brain Leadership: New Rules of Engagement for the C-Suite

Good: Formatting, use of numbers

Not Good: Unnecessary graphics

Federal Technology Vision 2021 Full U.S. Federal Survey Findings Accenture

Federal Technology Vision 2021: Full U.S. Federal Survey Findings

Good: Clear survey results, nice bar charts

Accenture Consumer Behavior Research The value shake up Accenture

Accenture Consumer Behavior Research: The value shake-up

Good: Color design, focus on insights

Not Good: Marketing focused

Tech Adoption and Strategy for Innovation Growth Accenture

Tech Adoption and Strategy for Innovation & Growth

Good: Color contrast, text structure

Not Good: 3D charts

Intelligent Operations for Future Ready Businesses Accenture

Intelligent Operations for Future-Ready Businesses

Good: Sankey chart, tables, presentation structure

When Where How AI Will Boost Federal Workforce Productivity Accenture 1

When, Where & How AI Will Boost Federal Workforce Productivity

How fit is your allocation strategy EY

How fit is your allocation strategy?

Good: Some good charts, good use of color

Not Good: Light on content, short presentation, inconsistent slide structure

European Banking Barometer 2015 EY

European Banking Barometer (2015)

Good: Nice titles and takeaways, good variety of charts

Not Good: Survey-focused presentation (i.e. not client deliverable)

EY Price Point global oil and gas market outlook Q2 April 2022 EY

EY Price Point: global oil and gas market outlook, Q2 | April 2022

Good: Insightful charts and tables

Not Good: Report style, text heavy

IBOR transition Opportunities and challenges for the asset management industryEY

IBOR transition: Opportunities and challenges for the asset management industry

Good: Formatting

Not Good: Meant for live presentation

Global Capital Confidence Barometer 21st edition EY

Global Capital Confidence Barometer 21st edition

Good: Formatting and structure, interesting charts

Power transactions and trends Q2 2019 EY

Power transactions and trends Q2 2019

Good: Insightful charts

Not Good: Meant as appendix or “leave behind”

MAPS2018 Keynote address on EY report Life Sciences 4.0 – Securing value through data driven platforms EY

MAPS2018 Keynote address on EY report: Life Sciences 4.0 – Securing value through data-driven platforms

Good: Realistic slides, clear titles, good formatting

EY Germany FinTech Landscape EY

EY Germany FinTech Landscape

Good: Formatting and structure, insightful charts

Not Good: Data heavy, appendix style slides

Project Management Improving performance reducing risk

Project Management: Improving performance, reducing risk

Good: Variety of qualitative visuals, good use of icons, nice design

Not Good: B ad titles, light on content

World Economic Forum The power of analytics for better and faster decisions by Dan DiFilippo 1

World Economic Forum: The power of analytics for better and faster decisions by Dan DiFilippo

Good: Scatter plot examples

Apache Hadoop Summit 2016 The Future of Apache Hadoop an Enterprise Architecture View 1

Apache Hadoop Summit 2016: The Future of Apache Hadoop an Enterprise Architecture View

Good: Qualtative visuals

Not Good: Short and marketing focused

Turning big data into big revenue

Turning big data into big revenue

Good: Text heavy slide examples

Medical Cost Trend Behind the Numbers 2017

Medical Cost Trend: Behind the Numbers 2017

PwCs new Golden Age Index – how well are countries harnessing the power of older workers

PwC’s new Golden Age Index – how well are countries harnessing the power of older workers?

Good: Mix of charts and tables, clean formatting

Not Good: Inconsistent titles

PwCs Global Technology IPO Review — Q1 2015

PwC’s Global Technology IPO Review — Q1 2015

Good: Combination and column charts

Not Good: Report style presentation

18th Annual Global CEO Survey – Technology industry key findings

18th Annual Global CEO Survey – Technology industry key findings

Good: Visualized data

Not Good: Incomplete titles

The FDA and industry A recipe for collaborating in the New Health Economy

The FDA and industry: A recipe for collaborating in the New Health Economy

Good: Simple and clear titles

Not Good: Inconsistent structure

Making zero emission trucking a reality

Making zero-emission trucking a reality

Good: Very realistic slides, overall great presentation

Not Good: Text heavy transition slides

Driving the sustainability agenda on C level

Driving the sustainability agenda on C-level

Not Good: Short, some cluttered slides

The Diversity Imperative14th Annual Australian Chief Executive Study

The Diversity Imperative: 14th Annual Australian Chief Executive Study

Good: Chart heavy, realistic slides

Not Good: Short presentation

Creating a Winning Recipe for a Meal Kits Program

Creating a Winning Recipe for a Meal Kits Program

Good: Clear titles, good charts

Not Good: Dense, too many pictures/logos

The 4th Annual New Mobility Study 2019

The 4th Annual New Mobility Study 2019

Good: Variety of charts, good amount of content

Not Good: Lots of filler slides, inconsistent titles

2019 APAC Hospital Priority Study Overview

2019 APAC Hospital Priority Study Overview

Good: Very good (and realistic) design, clear slide takeaways

Not Good: Very short presentation

Rail industry cost and revenue sharing 2011

Rail industry cost and revenue sharing (2011)

Good: Good introduction and executive summary, realistic client presentation

Not Good: Outdated, boring design

2019 Media and Entertainment Study

2019 Media and Entertainment Study

Good: Clear charts, good titles

Not Good: Very short, too much text

Navigating a digital first home furnishings market

Navigating a digital-first home furnishings market

Good: Infographic style slides

5 Opportunities in the Nutritional Supplements Industry

5 Opportunities in the Nutritional Supplements Industry

Good: Great charts, good deck structure

Not Good: Not a client presentation, text heavy

Infrastructure Victoria – AZ ZEV International Scan

Infrastructure Victoria – AZ/ZEV International Scan

Good: Realistic client presentation, wide variety of slides

Not Good: Very long

The Rapidly Evolving Landscape of Meal Kits and E commerce in Food Beverage

The Rapidly Evolving Landscape of Meal Kits and E-commerce in Food & Beverage

Good: Variety of basic charts, realistic design

Top 8 Insights From the 2018 Beauty Health Wellness Survey

Top 8 Insights From the 2018 Beauty, Health & Wellness Survey

Good: Good column chart examples

Not Good: Report style

2018 Brand Owner Packaging Survey

2018 Brand Owner Packaging Survey

Good: Good visuals, multiple charts

2016 Strategic Hospital Priorities Study

2016 Strategic Hospital Priorities Study

Good: Multiple charts, good qualitative visuals

The Merchandising Evolution and why NDC Matters

The Merchandising Evolution (and why NDC Matters)

Good: Good storyline, clear charts

Not Good: Weak titles, outdated style

Infrastructure beyond COVID 19

Infrastructure beyond COVID-19

Good: Wide variety of slide types, realistic presentation

China Exit or Co Investment Opportunities for German PE Investors 1

China Exit or Co-Investment Opportunities for German PE Investors

Good: Multiple data heavy slides, good charts

Not Good: Slightly old

Strategy Study 2014

Strategy Study 2014

Good: Variety of charts

Not Good: Reads like an infographic, poor choice of color

Australia Taking Bigger Steps

Australia: Taking Bigger Steps

Good: Illustrative chart, use of icons

Not Good: D istracting backgrounds and colors

Lifting the Barriers to Retail Innovation in ASEAN

Lifting the Barriers to Retail Innovation in ASEAN

Good: Simple to follow

Not Good: Minimal analysis, questionable stacked column chart

The Future of Commercial Vehicle Powertrains 2012

The Future of Commercial Vehicle Powertrains (2012)

Good: Realistic slides, excellent takeaways, good overall structure

Not Good: Older presentation, simplistic design

Pursuing Customer Inspired Growth

Pursuing Customer Inspired Growth

Good:  Realistic client slides, multiple frameworks

Not Good: Short, outdated design

The Accelerating Growth of Frictionless Commerce

The Accelerating Growth of Frictionless Commerce

Good: Mix of charts, clear insights

Not Good: Distracting backgrounds, short presentation

Consolidation of the US Banking Industry

Consolidation of the US Banking Industry

Good: A couple good titles

Not Good: Large text, minimal charts, distracting colors

Covid 19 and Effects on Turkey 1

Covid-19 and Effects on Turkey

Good: Consistent color, focus on insights

Not Good: Strange layout, marketing focused

Booz Allen Hamilton, Alvarez & Marsal and others

European Distressed Credit Watch List Alvarez Marsal

European Distressed Credit Watch List

Good: Simple charts

Not Good: Boring template, appendix heavy

Corporate Headquarters Study 2018 Roland Berger

Corporate Headquarters Study 2018

Good: Clear and simple slides, good variety of charts and visuals, not overly produced

Not Good: Not a typical client presentation, average slide titles

The Lithium Ion EV battery market and supply chain Roland Berger

The Lithium-Ion (EV) battery market and supply chain

Good: Realistic titles and content-heavy slides

Not Good: Distracting background and colors

IP Theft Booz Allen Hamilton

Good: Story flow, titles

Not Good: T itle page, overall design rs

Booz Allen Hamilton and Market Connections C4ISR Survey Report Booz Allen Hamilton

Booz Allen Hamilton and Market Connections: C4ISR Survey Report

Good: Simple bar charts

Not Good: Titles, design

Joining Forces Interagency Collaboration and Smart Power Booz Allen Hamilton

Joining Forces: Interagency Collaboration and “Smart Power”

Good: Slide consistency

Not Good: Chart design, outdated

Booz Allen at a glance Booz Allen Hamilton

Booz Allen at a glance

Good: Easy-to-read charts

Not Good: Meant for live presentation, minimal content

Responding to Covid 19 2021 Oliver Wyman 1

Responding to Covid-19 (2021)

Good: Excellent use of color, good overall design and visualizations

Not Good: “White Paper” style presentation (i.e. not client deliverable)

Covid 19 Special Primer 2020 Oliver Wyman 1

Covid-19 Special Primer (2020)

Good: Variety of data visualizations, nice color usage, clear takeaways

Building Up Immunity of the Financial Sector Oliver Wyman 1

Building Up Immunity of the Financial Sector

Good: Clean design, interesting charts

Not Good: Some text heavy slides

Customer Experience The 14BN Risk Noted for Discussion Oliver Wyman

Customer Experience: The 14BN Risk Noted for Discussion

Good: Simple design, good overall structure

Not Good: Inconsistent colors

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Two business analysts presenting a futuristic city project on a screen to a group of professionals in a modern office during sunset.

Communication Like a Pro: 8 Practical Tips for Business Analysts

  • Business Analysis

Eric J.

Key takeaways

Effective communication and presentation skills are important skills for business analysts , enabling them to convey complex information, engage stakeholders, and drive successful project outcomes.

Key tips in short:

  • Clear and Tailored Communication : Tailoring communication to suit the audience and ensuring clarity in conveying technical information are fundamental for effective communication as a business analyst.
  • Visual Aids and Storytelling : Utilizing visual aids and storytelling techniques can make technical information more engaging and easier to understand for non-technical stakeholders.
  • Active Listening and Empathy: Cultivating active listening skills and demonstrating empathy towards stakeholders fosters stronger relationships and a deeper understanding of business needs.

As a business analyst, you’re responsible for analyzing data, identifying trends, and presenting your findings to stakeholders. You need to be able to communicate complex ideas in a way that’s easily understood by non-technical people.

In this post, we’ll explore how you can develop your communication and presentation skills as a business analyst. We’ll cover the fundamentals of effective communication, techniques for developing strong presentation skills, and ways to improve your communication skills through practice.

Understanding the Role of a Business Analyst

As a Business Analyst, you are responsible for analyzing an organization’s business needs and finding solutions to business problems. Your primary role as a business analyst is to act as a bridge between the stakeholders and the development team to ensure that the project’s requirements are met.

Core Responsibilities

As a Business Analyst, you have several core responsibilities , including:

  • Gathering and documenting requirements: You are responsible for eliciting and documenting the project’s requirements from stakeholders. This involves conducting interviews, surveys, and workshops to gather information about the business needs.
  • Analyzing requirements: Once you have gathered the requirements, you need to analyze them to ensure they are complete, accurate, and feasible. You also need to identify any gaps or conflicts in the requirements and resolve them.
  • Facilitating communication: You need to act as a mediator between stakeholders and the development team. This involves facilitating communication and ensuring that everyone is on the same page.
  • Managing scope : You need to ensure that the project’s scope is clearly defined and that any changes to the scope are properly documented and communicated to stakeholders.

Importance of Communication and Presentation Skills

Effective communication and presentation skills are essential for a Business Analyst. You need to be able to communicate complex information in a clear and concise manner to stakeholders and the development team. Good communication skills also help you to build relationships with stakeholders and gain their trust.

You need to be able to present your findings and recommendations to stakeholders and the development team in a way that is easy to understand. This involves creating clear and concise presentations and using visual aids to help convey your message.

A group of business analysts are sitting at a table and looking at a screen, preparing for a presentation.

Fundamentals of Effective Communication in Business Analysis

Let’s look at the fundamentals of effective communication, including verbal, nonverbal, written communication, and active listening.

Verbal Communication

Verbal communication is the use of words to convey a message. When communicating verbally, it is essential to use a tone that is appropriate for the situation. Your tone of voice can convey your attitude and emotions, and it can affect how your message is received.

Speak clearly, with the right pace and volume, and be mindful of your grammar and pronunciation. Avoid using jargon or technical terms that your audience may not understand. Instead, use simple language to ensure that your message is clear and easy to understand.

Nonverbal Communication

Nonverbal communication refers to the use of body language, facial expressions, and gestures to convey a message. Your body language can communicate your attitude and emotions, and it can affect how your message is received.

Maintain eye contact, use appropriate facial expressions, and use gestures to emphasize your points. Be mindful of your posture, and avoid crossing your arms or legs, as this can make you appear defensive.

Written Communication

Written communication refers to the use of written words to convey a message. As a Business Analyst, you will be required to write emails, reports, and other documents. When writing, it is essential to use proper grammar, spelling, and punctuation.

Use simple language, and avoid using technical terms or jargon that your audience may not understand. Use bullet points and headings to organize your information and make it easy to read.

Active Listening

Active listening is the process of listening to someone else’s message and understanding it. When listening, it is essential to give your full attention to the speaker. Avoid interrupting, and ask questions to clarify your understanding.

Paraphrase what the speaker has said to ensure that you have understood their message correctly. Be mindful of your body language, and maintain eye contact to show that you are engaged in the conversation.

A group of business analysts working on computers in a business office, engaging in communication and collaboration.

Developing Strong Presentation Skills as a Business Analyst

Here are some tips to improve your presentation skills as a business analyst :

1. Structuring Your Message

Structuring your message is essential to ensuring your presentation is clear and concise. Start with an attention-grabbing opening that sets the tone for your presentation. Then, organize your main points in a logical order, using bullet points or numbered lists to make them easy to follow. Finally, end with a strong conclusion that summarizes your key points and leaves a lasting impression on your audience.

Here are some practical tips to help you structure your message:

  • Clear Introduction: Begin by clearly outlining the purpose of your message and what your audience can expect to learn or gain from it. A concise and compelling introduction sets the stage for the rest of your presentation.
  • Logical Flow: Organize your content in a logical sequence that guides your audience through a coherent narrative. Use headings, subheadings, and bullet points to break down complex information into digestible segments, making it easier for your audience to follow along.
  • Compelling Conclusion: End your message with a strong conclusion that summarizes key takeaways and reinforces the main points you want your audience to remember. Leave them with a clear call to action or a thought-provoking insight to leave a lasting impression.

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2. Storytelling

Telling a story is a powerful way to engage your audience and make your presentation memorable. Use anecdotes, examples, and case studies to illustrate your points and make them relatable to your audience. This will help them better understand your message and remember it long after your presentation is over.

Here are some practical tips to improve your storytelling:

  • Engaging Narratives : Craft your stories with engaging narratives that resonate with your audience. Use real-life examples, anecdotes, or case studies to illustrate your points and make complex information relatable and memorable.
  • Emotional Connection: Infuse emotion into your stories to create a deeper connection with your audience. Highlight the human element of your analysis, and emphasize the impact of your insights on stakeholders, customers, or the broader business environment.
  • Visual Storytelling: Incorporate visual aids such as charts, graphs, and images to complement your narrative. Visual storytelling can help convey complex data in a compelling and accessible manner, enhancing audience understanding and retention.

A group of business analysts sitting at a table in front of a screen, demonstrating exceptional communication and presentation skills.

3. Use Open, Friendly Body Language

Your body language can make a big difference in how your message is received. Stand up straight, relax your shoulders, and make eye contact with your audience. Use open, friendly gestures to convey confidence and warmth. This will help you connect with your audience and build rapport.

Here are some practical tips to improve your use of open, friendly body language:

  • Open Posture : Adopt an open and welcoming posture by avoiding crossed arms and standing or sitting with an upright and relaxed stance. This conveys approachability and openness, making it easier for your audience to connect with you.
  • Gestures and Expressions: Use natural and purposeful gestures to emphasize key points and express enthusiasm. Facial expressions and hand movements can add emphasis and clarity to your message, helping to keep your audience engaged.
  • Maintain Eye Contact : Establishing and maintaining eye contact with your audience creates a sense of connection and attentiveness. It shows that you are actively engaging with your listeners and helps build rapport.
  • Maintain a Balanced Approach : Find a balance between making eye contact with different sections of your audience. Avoid focusing solely on one area or individual, and instead, distribute your eye contact evenly to ensure inclusivity and connection with everyone present.

A group of business analysts sitting at a table in front of a screen, demonstrating exceptional communication and presentation skills.

4. Practice Your Delivery

Practice makes perfect, and this is especially true when it comes to delivering a presentation. Rehearse your presentation several times, focusing on your pace, tone, and body language. This will help you feel more confident and natural when you deliver your presentation.

Here are some practical tips to improve your delivery as a business analyst:

  • Rehearse Regularly : Practice your presentation multiple times to familiarize yourself with the content and flow. Rehearsing allows you to refine your delivery, identify areas for improvement, and build confidence in presenting the material.
  • Seek Feedback : Enlist the help of colleagues, friends, or mentors to provide constructive feedback on your delivery. External perspectives can offer valuable insights into your presentation style, pacing, and overall effectiveness.
  • Record and Review: Utilize video recording to capture your practice sessions. Reviewing the recordings enables you to assess your body language, tone of voice, and overall delivery, empowering you to make targeted improvements.

Isometric business concept with communication and presentation skills on a laptop.

5. Engaging Your Audience

Engaging your audience is key to keeping them interested and focused on your message. Ask questions, encourage participation, and use humor to lighten the mood and make your presentation more enjoyable.

Some tips to improve this

  • Know Your Audience: Tailor your presentation to resonate with the specific interests and needs of your audience. Understanding their background, challenges, and expectations allows you to deliver content that is relevant and engaging.
  • Interactive Elements : Incorporate interactive elements such as Q&A sessions, polls, or group activities to encourage active participation and foster a dynamic exchange of ideas. Interactive segments can invigorate your presentation and keep your audience engaged.
  • Compelling Storytelling : Weave compelling narratives and real-life examples into your presentation to captivate your audience. Engaging storytelling can evoke emotions, spark interest, and make complex information more relatable and memorable.

Isometric business concept with communication and presentation skills on a laptop.

6. Utilizing Visual Aids

Visual aids such as charts, diagrams, and images can help you convey complex information in a simple and engaging way. Use them sparingly, however, and make sure they support your message rather than distract from it. Keep them simple and clear, with minimal text and bold, easy-to-read fonts.

Practical tips for this

  • Choose Relevant Visuals: Select visuals that directly support and enhance the key points of your presentation, such as charts, graphs, and diagrams that simplify complex data.
  • Visual Consistency : Maintain visual consistency across your aids by using cohesive color schemes, fonts, and design elements. Consistency enhances visual appeal and ensures that your audience can easily follow the flow of information.
  • Simplify Complex Data : Use visual aids to simplify complex data and concepts. Incorporate charts, graphs, and diagrams to present information in a clear and accessible manner, making it easier for your audience to grasp key insights.

Isometric business concept with communication and presentation skills on a laptop.

7. Handling Q&A Sessions

Handling Q&A sessions can be challenging, but with practice, you can learn to handle them with confidence and ease.

Anticipate common questions and prepare thoughtful, concise answers. If you don’t know the answer to a question, be honest and offer to follow up with the person later. This will help you build credibility and trust with your audience.

Here are some practical tips to improve your ability to handle Q&A sessions as a business analyst:

  • Preparation is Key : Anticipate potential questions and prepare thoughtful responses in advance. Familiarize yourself with the subject matter and be ready to address inquiries with clarity and confidence.
  • Active Listening : Actively listen to each question attentively, and ensure that you fully understand the inquiry before responding. Paraphrasing the question can demonstrate your attentiveness and provide clarity to both yourself and the audience.
  • Embrace Transparency: If you encounter a question to which you don’t know the answer, be transparent about it. Offer to follow up with the questioner after the session, and use the opportunity to further your understanding of the topic.

An isometric illustration of a group of people in an office focusing on business intelligence in the insurance industry.

8. Be Yourself

Finally, be yourself. The most important thing of all is to be authentic.

Authenticity is key to building trust and connecting with your audience. Don’t try to be someone you’re not, and don’t be afraid to show your personality and sense of humor. This will help you build rapport with your audience and make your presentation more enjoyable for everyone.

  • Authenticity : Embrace your unique personality and communication style. Authenticity fosters genuine connections with your audience and enhances your credibility as a presenter.
  • Share Personal Insights : Incorporate personal anecdotes or experiences that are relevant to the presentation topic. Sharing personal insights can make your delivery more relatable and engaging.
  • Embrace Confidence: Embrace self-assurance and confidence in your expertise. Trust in your knowledge and insights, and let your passion for the subject shine through in your delivery.

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Improving Communication Skills Through Practice

Whether you’re presenting to stakeholders or collaborating with team members, effective communication is essential. Fortunately, communication skills can be developed and improved with practice.

Regular Practice and Feedback

One of the best ways to improve your communication skills is through regular practice. Look for opportunities to speak in front of groups, participate in meetings, and engage in conversations with colleagues. The more you practice, the more comfortable and confident you’ll become.

It’s also important to seek feedback from others. Ask for constructive criticism from colleagues, supervisors, and mentors. This feedback can help you identify areas for improvement and make adjustments to your communication style.

Continuous Learning and Improvement

Effective communication requires continuous learning and improvement. Stay up-to-date with the latest communication trends and techniques by reading books, attending workshops, and taking courses. This will help you stay current with best practices and develop new skills.

You can also learn from others by observing their communication styles. Pay attention to how effective communicators deliver their messages, engage with their audience, and respond to feedback. Use this knowledge to inform your own communication style and improve your skills.

Adapting to Different Audiences and Contexts

Another key aspect of effective communication is the ability to adapt to different audiences and contexts. As a business analyst, you’ll likely be communicating with a variety of stakeholders, each with their own unique needs and preferences.

To adapt to different audiences, consider factors such as their level of expertise, communication style, and cultural background. Tailor your message and delivery to best meet their needs. Additionally, be mindful of the context in which you’re communicating. Adjust your communication style to fit the situation, whether it’s a formal presentation or an informal conversation.

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Leveraging Technology and Tools for Presentations

As a Business Analyst, you can leverage technology and tools to enhance your communication and presentation skills. Below are some of the tools you can use to improve your technical skills and data analysis capabilities.

Data Analysis and Visualization Tools

Data analysis and visualization tools can help you analyze large amounts of data and present it in a way that is easy to understand. SQL is one of the most commonly used data analysis tools. It allows you to extract, manipulate, and analyze data from databases.

You can also use Power BI and Tableau to create interactive dashboards and visualizations that can be used to communicate insights to stakeholders.

Project Management Software

Project management software can help you manage your projects more efficiently. It allows you to track tasks, set deadlines, and collaborate with team members. Some of the most popular project management software includes Trello, Asana, and Jira.

Business Intelligence Tools

Business intelligence tools can help you analyze and interpret data to make informed business decisions. They allow you to collect, process, and analyze data from various sources. Some of the most popular business intelligence tools include Microsoft Power BI, Oracle BI, and IBM Cognos.

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Tips : If you are curios to learn more about business analysis and related topics, then check out all of our posts related to business analysis

Communication and Presentation Skills in Business Analysis: The Essentials

Effective communication and presentation skills are important skills for business analysts, enabling them to convey complex information, engage stakeholders, and drive successful project outcomes. By improving these essential skills, business analysts can elevate their professional impact and contribute significantly to organizational success.

Key Takeaways: Communicating as a Business Analyst

  • Clear and Concise Communication : Business analysts should strive to convey information in a clear, concise, and easily understandable manner to facilitate effective collaboration and decision-making.
  • Engaging Presentation Techniques: Utilizing visual aids, storytelling, and audience engagement strategies can enhance the impact of business analysts’ presentations and ensure key messages resonate with stakeholders.
  • Active Listening and Empathy : Cultivating active listening skills and demonstrating empathy towards stakeholders fosters stronger relationships and a deeper understanding of business needs.
  • Adaptability and Flexibility: Business analysts should be adaptable in their communication and presentation approaches, tailoring their style to suit the preferences and needs of diverse stakeholders.

A group of business analysts in a conference room with a view of the city, utilizing their communication and presentation skills.

FAQ: Presentations and Communications for a Business Analyst

What strategies can a business analyst use to improve their oral and written communication skills.

As a Business Analyst, you can improve your oral and written communication skills by practicing active listening, clear writing, and persuasive speaking. Use visual aids such as charts, graphs, and diagrams to make your presentations more informative and persuasive. Additionally, it’s important to develop your interpersonal skills and cultural awareness to communicate effectively with stakeholders from diverse backgrounds.

Why are strong communication skills critical for a Business Analyst, and how can they be enhanced?

Strong communication skills are critical for a Business Analyst because they enable you to effectively communicate project requirements, goals, and progress to stakeholders, team members, and management. To enhance your communication skills, practice active listening, clear writing, and persuasive speaking. Use visual aids to make your presentations more informative and persuasive, and develop your interpersonal skills and cultural awareness to communicate effectively with stakeholders from diverse backgrounds.

What are some effective presentation techniques for Business Analysts to convey complex information clearly?

To convey complex information clearly, Business Analysts can use effective presentation techniques such as using visual aids, breaking down complex information into smaller, more manageable pieces, and using analogies or real-world examples to help stakeholders understand the information. Additionally, it’s important to be confident and engaging when presenting information, and to use a clear and concise speaking style.

How can a Business Analyst improve their documentation skills to support project clarity and stakeholder understanding?

To improve your documentation skills as a Business Analyst, focus on creating clear and concise documentation that accurately reflects project requirements, goals, and progress. Use plain language and avoid jargon or technical terms that stakeholders may not understand. Additionally, it’s important to organize your documentation in a logical and easy-to-follow manner, and to ensure that it is consistent and up-to-date.

In what ways can a Business Analyst practice and refine their presentation skills for various audiences?

To practice and refine your presentation skills as a Business Analyst, consider practicing in front of colleagues or friends to receive feedback and improve your skills. Additionally, you can attend public speaking or presentation skills workshops, or seek out opportunities to present to different audiences to gain experience and confidence.

What resources or training methods are recommended for Business Analysts seeking to advance their communication abilities?

There are many resources and training methods available for Business Analysts seeking to advance their communication abilities. Consider attending public speaking or presentation skills workshops, taking courses in writing or communication, or seeking out mentorship or coaching from experienced professionals. Additionally, there are many online resources available, such as blogs, podcasts, and webinars, that can provide valuable tips and insights into effective communication and presentation skills.

Eric J.

Meet Eric, the data "guru" behind Datarundown. When he's not crunching numbers, you can find him running marathons, playing video games, and trying to win the Fantasy Premier League using his predictions model (not going so well).

Eric passionate about helping businesses make sense of their data and turning it into actionable insights. Follow along on Datarundown for all the latest insights and analysis from the data world.

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Whether you’re an Analysts or Project manager, you would find our business analysis templates very useful. We offer a slide deck that is engaging and can be customized quickly. As more organizations are investing in project management, the importance of business analysis has increased manifold. Business analysis and project management can work hand-in-hand to understand the structure and policies of an organization and recommend solutions that can help achieve the desired goal. Our business analysis templates come with creative illustrations and charts that can help in visually representing customer demand analysis, business goals, a marketing plan and much more.

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Business Analysis PowerPoint Templates

Download and customize Business Analysis PowerPoint and Google Slides templates to impress stakeholders in decision-making processes. Tailored to meet the needs of business analysts, professionals, and students, these templates save countless hours in the slide creation process, providing all the required assets for outstanding presentations.

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Business analysis PPT slides are specifically structured to showcase analytical findings, market research, and strategic recommendations. They are available in various designs to cover all required areas of business analysis, from SWOT analysis to competitor analysis, market trends, and financial forecasting.

By working with a business analysis presentation template, you secure a logical flow that allows speakers to guide through the different stages of their work with a cohesive visual language. Equipped with charts, graphs, and infographics, our business analysis PPT templates are visually engaging formats, boosting key data retention.

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Time efficiency is the first factor we should consider, as these templates save considerable preparation time. This allows analysts to focus on refining their insights rather than wrestling with design decisions. Anyone can feel like a master presentation designer by customizing these slide templates in just minutes.

The polished and professional aesthetic reflects the quality of your work. In corporate situations, well-established branding that resonates across all generated documents is a must. With our templates, you can adapt color schemes, font pairings, images, and all placeholder areas to your project’s requirements.

What Is a Business Analysis PowerPoint Template?

A Business Analysis PowerPoint Template is a pre-designed slide or slide deck crafted to support business analysts in conveying their findings, analyses, and recommendations in a structured and aesthetic format. These templates include various slide layouts and PowerPoint elements that are ideal for presenting complex data, strategic insights, market research, and financial forecasts.

What Are the 5 Stages of Business Analysis?

The five stages of business analysis are:

  • Initiation: We identify business needs, problems, or opportunities and study the feasibility of different solutions.
  • Requirements Gathering: Collecting data from stakeholders to understand their needs and requirements to tailor a solution.
  • Analysis: Processing and documenting the requirements to ensure they are actionable, comprehensive, and aligned with the organization’s business objectives.
  • Design: Developing the solutions, including systems, processes, or changes to be implemented.
  • Implementation and Evaluation: Overseeing the results of acting upon the proposed solutions and evaluating their effectiveness. Adjustments can be applied if necessary.

What Is Included in a Business Analysis?

A typical business analysis lists the identification of business needs, assessment of the impact of potential changes, analysis and mapping out requirements, and solutions proposal to the business problems.

What Are the Core Elements of Business Analysis?

We can define five core elements of business analysis:

  • Requirements Elicitation: Gathering information from the stakeholders to identify business needs.
  • Requirements Analysis: Examine the requirements to ensure they are clear, concise, and comprehensive.
  • Solution Assessment and Validation: Evaluate potential solutions for feasibility and alignment with business goals.
  • Stakeholder Engagement: Actively involve the stakeholders throughout the analysis process to ensure their needs are understood and met.
  • Documentation: Detailed records of requirements, processes, and solutions that can guide the implementation or be reviewed in case changes arise.

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How to Write a Business Analysis Report [Examples and Templates]

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Peter Caputa

Enjoy reading this blog post written by our experts or partners.

If you want to see what Databox can do for you, click here .

Business analysis reports are a lot like preparing a delicious meal.

Sometimes, the recipe is simple enough that you only need to use the basic ingredients. Other times, you will have to follow specific instructions to ensure those tasty delicacies turn out just right.

Want to make sure your business report never turns out like a chewy piece of meat? You’ve come to the right place.

Stay tuned until the end of this blog post, and we promise you won’t be hungry… for business knowledge!

What Is a Business Analysis Report?

Why is analytical reporting important, what should be included in a business analysis report, how do you write a business analysis report, business data analysis report examples and templates.

  • Improve Business Reporting with Databox

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A business analysis report provides information about the current situation of your company. This report is usually created by the management to help in the decision-making process and is usually used by other departments within a company.

Business analysis reports can either focus your research on the effectiveness of an existing business process or a proposed new process. Besides, an effective business analysis report should also assess the results to determine if the process changes had a positive or negative effect on the company’s goals. In fact, according to Databox’s State of business reporting , an overwhelming majority of companies said that reporting improved their performance.

Analytical reports are the bridge that connects your company to an effective, data-driven business intelligence strategy . By leveraging analytical reports , you can make informed decisions about your organization’s most critical issues. You will no longer need to rely on gut instinct or anecdotal evidence when assessing risks, threats, and opportunities. Instead, you will have access to a wealth of reliable data to inform your decisions.

Here are some essential benefits of analytical reporting:

  • Improve communication and foster collaboration – The most obvious benefit of business analysis report writing is an improvement in communication between all stakeholders involved in the project. Also, analytical business reports can help you to generate more trust and foster better collaboration among your employees and colleagues. By using data analytics reporting tools , you will be able to monitor your employees’ performance on a day-to-day basis. This will allow you to hold them accountable for their actions and give them greater freedom within the business as they know that their superiors have faith in their decision-making capabilities.
  • Increase productivity – Without this level of shared insight, businesses struggle to stay on top of their most important tasks and can become less efficient. An effective analytical business report provides the information needed for more efficient internal processes and helps you find more time for strategic activities such as improving your business strategy or working on long-term goals .
  • Innovation – In today’s digital age, the pressure to innovate was never greater. When consumers basically have everything they want at their fingertips, stepping up to the plate with a new and improved product or service has never been more important. With an accessible dashboard in place, you will be able to create data-driven narratives for each of your business’ critical functions. For example, if you are a software company, you can use the insights gained from report analysis done with your dashboard software to tailor your product development efforts to the actual needs of your customers. By doing so, you will be able to develop products that are better tailored to specific customer groups. You can also use the same information for developing new marketing strategies and campaigns.
  • Continuous business evolution – When it comes to digital businesses, data is everything. No model lasts forever, so having access to a business dashboard software that allows you to constantly keep tabs on your business’ performance will help you refine it as time goes on. If there are any glitches in your business model, or if something isn’t panning out as expected, the insight offered by a business analysis report can help you improve upon what works while scrapping what doesn’t.

A business analysis report has several components that need to be included to give a thorough description of the topic at hand. The structure and length of business analysis reports can vary depending on the needs of the project or task.

They can be broken down into different sections that include an:

  • Executive summary
  • Study introduction
  • Methodology
  • Review of statistics

Reports of this nature may also include case studies or examples in their discussion section.

A report can be written in a formal or informal tone, depending on the audience and purpose of the document. While a formal tone is best for executives , an informal tone is more appropriate for technical audiences . It is also a good idea to use something like an executive summary template to report on the results repeatedly with ease.

A good business analysis report is detailed and provides recommendations in the form of actionable steps. Here we have listed some simple steps that you need to follow to write a good business analysis report. Report writing is a major part of the business analysis process. In this section, you will learn how to write a report for your company:

Preparation

Presentation.

Obtain an overview of what you want to analyze in the business report . For example, if you are writing a business analysis report on how to improve customer service at an insurance company, you will want to look through all the customer service processes to determine where the problems lie. The more prepared you are when starting a project, the easier it will be to get results. Here is what your preparation should look like:

Set your goals

The first step in writing this document is to set your goals . What do you hope to accomplish with this paper? Do you need to assess the company’s finances? Are you looking for ways to make improvements? Or do you have outside investors who want to know if they should buy into the company? Once you know what your goal is, then you can begin setting up your project.

PRO TIP: How Well Are Your Marketing KPIs Performing?

Like most marketers and marketing managers, you want to know how well your efforts are translating into results each month. How much traffic and new contact conversions do you get? How many new contacts do you get from organic sessions? How are your email campaigns performing? How well are your landing pages converting? You might have to scramble to put all of this together in a single report, but now you can have it all at your fingertips in a single Databox dashboard.

Our Marketing Overview Dashboard includes data from Google Analytics 4 and HubSpot Marketing with key performance metrics like:

  • Sessions . The number of sessions can tell you how many times people are returning to your website. Obviously, the higher the better.
  • New Contacts from Sessions . How well is your campaign driving new contacts and customers?
  • Marketing Performance KPIs . Tracking the number of MQLs, SQLs, New Contacts and similar will help you identify how your marketing efforts contribute to sales.
  • Email Performance . Measure the success of your email campaigns from HubSpot. Keep an eye on your most important email marketing metrics such as number of sent emails, number of opened emails, open rate, email click-through rate, and more.
  • Blog Posts and Landing Pages . How many people have viewed your blog recently? How well are your landing pages performing?

Now you can benefit from the experience of our Google Analytics and HubSpot Marketing experts, who have put together a plug-and-play Databox template that contains all the essential metrics for monitoring your leads. It’s simple to implement and start using as a standalone dashboard or in marketing reports, and best of all, it’s free!

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You can easily set it up in just a few clicks – no coding required.

To set up the dashboard, follow these 3 simple steps:

Step 1: Get the template 

Step 2: Connect your HubSpot and Google Analytics 4 accounts with Databox. 

Step 3: Watch your dashboard populate in seconds.

Assess the Company’s Mission

It’s almost impossible to write a business analysis report without access to the company’s mission statement. Even if you don’t plan on using the mission statement as part of your business analysis summary, it can help you understand the company’s culture and goals. Mission statements are typically short and easy to read, but they may not include every area of focus that you want to include in your report.

Thus, it is important to use other sources when possible. For example, if you are writing a business analysis report for a small start-up company that is just beginning to market its product or service, review the company website or talk directly with management to learn what they believe will be most crucial in growing the company from the ground up.

Stakeholder Analysis

Who is your audience? Create the reader’s persona and tailor all information to their perspective. Create a stakeholder map that identifies all the groups, departments, functions, and individuals involved in this project (and any other projects related to this one). Your stakeholder map should include a description of each group’s role.

Review Financial Performance

Review the financing of the business and determine whether there are any potential threats to the company’s ability to meet its future financial obligations. This includes reviewing debt payments and ownership equity compared with other types of financing such as accounts receivable, cash reserves, and working capital. Determine whether there have been any changes in the funding over time, such as an increase in long-term debt or a decrease in owners’ equity.

Apart from reviewing your debt payments and ownership equity with other types of financing, wouldn’t it be great if you could compare your financial performance to companies that are exactly like yours? With Databox, this can be done in less than 3 minutes.

For example, by  joining this benchmark group , you can better understand your gross profit margin performance and see how metrics like income, gross profit, net income, net operating increase, etc compare against businesses like yours.

One piece of data that you would be able to discover is the average gross profit a month for B2B, B2C, SaaS and eCommerce. Knowing that you perform better than the median may help you evaluate your current business strategy and identify the neccessary steps towards improving it.

Instantly and Anonymously Benchmark Your Company’s Performance Against Others Just Like You

If you ever asked yourself:

  • How does our marketing stack up against our competitors?
  • Are our salespeople as productive as reps from similar companies?
  • Are our profit margins as high as our peers?

Databox Benchmark Groups can finally help you answer these questions and discover how your company measures up against similar companies based on your KPIs.

When you join Benchmark Groups, you will:

  • Get instant, up-to-date data on how your company stacks up against similar companies based on the metrics most important to you. Explore benchmarks for dozens of metrics, built on anonymized data from thousands of companies and get a full 360° view of your company’s KPIs across sales, marketing, finance, and more.
  • Understand where your business excels and where you may be falling behind so you can shift to what will make the biggest impact. Leverage industry insights to set more effective, competitive business strategies. Explore where exactly you have room for growth within your business based on objective market data.
  • Keep your clients happy by using data to back up your expertise. Show your clients where you’re helping them overperform against similar companies. Use the data to show prospects where they really are… and the potential of where they could be.
  • Get a valuable asset for improving yearly and quarterly planning . Get valuable insights into areas that need more work. Gain more context for strategic planning.

The best part?

  • Benchmark Groups are free to access.
  • The data is 100% anonymized. No other company will be able to see your performance, and you won’t be able to see the performance of individual companies either.

When it comes to showing you how your performance compares to others, here is what it might look like for the metric Average Session Duration:

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And here is an example of an open group you could join:

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And this is just a fraction of what you’ll get. With Databox Benchmarks, you will need only one spot to see how all of your teams stack up — marketing, sales, customer service, product development, finance, and more. 

  • Choose criteria so that the Benchmark is calculated using only companies like yours
  • Narrow the benchmark sample using criteria that describe your company
  • Display benchmarks right on your Databox dashboards

Sounds like something you want to try out? Join a Databox Benchmark Group today!

Examine the “Four P’s”

“Four P’s” — product , price , place, and promotion . Here’s how they work:

  • Product — What is the product? How does it compare with those of competitors? Is it in a position to gain market share?
  • Price — What is the price of the product? Is it what customers perceive as a good value?
  • Place — Where will the product be sold? Will existing distribution channels suffice or should new channels be considered?
  • Promotion — Are there marketing communications efforts already in place or needed to support the product launch or existing products?

Evaluate the Company Structure

A business analysis report examines the structure of a company, including its management, staff, departments, divisions, and supply chain. It also evaluates how well-managed the company is and how efficient its supply chain is. In order to develop a strong strategy, you need to be able to analyze your business structure.

When writing a business analysis report, it’s important to make sure you structure your work properly. You want to impress your readers with a clear and logical layout, so they will be able to see the strengths of your recommendations for improving certain areas of the business. A badly written report can completely ruin an impression, so follow these steps to ensure you get it right the first time.

A typical business analysis report is formatted as a cover page , an executive summary , information sections, and a summary .

  • A cover page contains the title and author of the report, the date, a contact person, and reference numbers.
  • The information section is backed up by data from the work you’ve done to support your findings, including charts and tables. Also, includes all the information that will help you make decisions about your project. Experience has shown that the use of reputable study materials, such as  StuDocu  and others, might serve you as a great assistant in your findings and project tasks.
  • A summary is a short overview of the main points that you’ve made in the report. It should be written so someone who hasn’t read your entire document can understand exactly what you’re saying. Use it to highlight your main recommendations for how to change your project or organization in order to achieve its goals.
  • The last section of a business analysis report is a short list of references that include any websites or documents that you used in your research. Be sure to note if you created or modified any of these documents — it’s important to give credit where credit is due.

The Process of Investigation

Explain the problem – Clearly identify the issue and determine who is affected by it. You should include a detailed description of the problem you are analyzing, as well as an in-depth analysis of its components and effects. If you’re analyzing a small issue on a local scale, make sure that your report reflects this scale. That way, if someone else reads your work who had no idea about its context or scope, they would still be able to understand it.

Explain research methods – There are two ways to do this. Firstly, you can list the methods you’ve used in the report to determine your actions’ success and failure. Secondly, you should add one or two new methods to try instead. Always tell readers how you came up with your answer or what data you used for your report. If you simply tell them that the company needs to improve customer service training then they won’t know what kind of data led you to that conclusion. Also, if there were several ways of addressing a problem, discuss each one and why it might not work or why it may not be appropriate for the company at this time.

Analyze data – Analyzing data is an integral part of any business decision, whether it’s related to the costs of manufacturing a product or predicting consumer behavior. Business analysis reports typically focus on one aspect of an organization and break down that aspect into several parts — all of which must be analyzed in order to come to a conclusion about the original topic.

The Outcome of Each Investigation Stage

The recommendations and actions will usually follow from the business objectives not being met. For example, if one of your goals was to decrease costs then your recommendations would include optimization strategies for cost reduction . If you have more than one suggestion you should make a list of the pros and cons of each one. You can make several recommendations in one report if they are related. In addition, make sure that every recommendation has supporting arguments to back them up.

Report Summary

Every business analysis report should start with a summary. It’s the first thing people see and it needs to capture their attention and interest. The report summary can be created in two ways, depending on the nature of the report:

  • If the report is a brief one, that simply gives a summary of the findings, then it can be created as part of the executive summary.
  • But if it’s a long report, it could be too wordy to summarise. In this case, you can create a more detailed overview that covers all the main aspects of the project from both an internal and external point of view.

Everything comes down to this section. A presentation is designed to inform, persuade and influence decision-makers to take the next action steps.

Sometimes a slide or two can make them change their mind or open new horizons. These days, digital dashboards are becoming increasingly popular when it comes to presenting data in business reports. Dashboards combine different visualizations into one place, allowing users to get an overview of the information they need at a glance rather than searching through a bunch of documents or spreadsheets trying.

Databox offers dynamic and accessible digital dashboards that will help you to convert raw data into a meaningful story. And the best part is that you can do it with a ‘blink of an eye’ even if you don’t have any coding or designs skills. There is also an option of individual report customization so that you can tailor any dashboard to your own needs.

Pre-made dashboard templates can be extremely useful when creating your own business analysis report. While examples serve as inspiration, templates allow you to create reports quickly and easily without having to spend time (and money) developing the underlying data models.

Databox dashboard templates come with some of the most common pre-built metrics and KPIs different types of businesses track across different departments. In order to create powerful business insights within minutes, all you need to do is download any of our free templates and connect your data source — the metrics will populate automatically.

Business Report Examples and Templates

Databox business dashboard examples are simple and powerful tools for tracking your business KPIs and performance. These dashboards can be used by executive teams and managers as well as by senior management, marketing, sales, customer support, IT, accounting, and other departments. If you are new to this kind of reporting, you may not know how to set up a dashboard or what metrics should be displayed on it. This is where a premade template for business dashboards comes in handy.

For example, this Google Ads Report Template is designed to give you a simple way to keep track of your campaigns’ performance over time, and it’s a great resource for anyone who uses Google’s advertising platform, regardless of whether they’re an SMB, an SME or an enterprise.

Google ads dashboard

KPI Report Examples and Templates

KPIs are the foundation of any business analysis, and they can come in a multitude of forms. While we’ve defined KPIs as metrics or measurements that allow you to assess the effectiveness of a given process, department, or team, there are a number of ways to evaluate your KPIs. Through the use of color-coding, user-friendly graphs and charts, and an intuitive layout, your KPIs should be easy for anyone to understand. A good way to do this is by having a dedicated business analyst on your team who can take on the task of gathering data, analyzing it, and presenting it in a way that will drive actionable insights. However, if you don’t have a dedicated analyst or don’t want to spend money on one, you can still create KPI reporting dashboards using free KPI Databox templates and examples .

For example, this Sales Overview template is a great resource for managers who want to get an overview of their sales team’s performance and KPIs. It’s perfect for getting started with business analysis, as it is relatively easy to understand and put together.

sales overview dashboard

Performance Report Examples and Templates

All businesses, regardless of size or industry, need to know how well they are performing in order to make the best decisions for their company and improve overall ROI. A performance dashboard is a strategic tool used to track key metrics across different departments and provide insight into the health of a business. Databox has a collection of 50+ Performance Dashboard Examples and Templates which are available for free download.

For example, if your business is investing a lot into customer support, we recommend tracking your customer service performance with this Helpscout Mailbox Dashboard which will give you insights into conversations, your team’s productivity, customer happiness score, and more.

Helpscout dashboard example

Executive Report Examples and Templates

An executive dashboard is a visual representation of the current state of a business. The main purpose of an executive dashboard is to enable business leaders to quickly identify opportunities, identify areas for improvement, pinpoint issues, and make data-informed decisions for driving sales growth, new product launches, and overall business growth. When an executive dashboard is fully developed, as one of these 50+ Databox Free Executive Examples and Templates , it offers a single view of the most important metrics for a business at a glance.

For example, you probably have more than one set of financial data tracked using an executive dashboard software : invoices, revenue reports (for accounting), income statements, to mention a few. If you want to view all this data in one convenient place, or even create a custom report that gives you a better picture of your business’s financial health, this Stripe Dashboard Template is a perfect solution for you.

Stripe dashboard

Metrics Report Examples and Templates

Choosing the right metrics for your business dashboard can be crucial to helping you meet your business objectives, evaluate your performance, and get insights into how your business is operating. Metrics dashboards are used by senior management to measure the performance of their company on a day-to-day basis. They are also used by mid-level managers to determine how their teams are performing against individual goals and objectives. Databox provides 50+ Free Metrics Dashboard Examples and Templates that you can use to create your company’s own dashboards. Each is unique and will depend on your business needs.

For example, if you are looking for ways to track the performance of your DevOps team, and get the latest updates on projects quickly – from commits, and repository status, to top contributors to your software development projects, this GitHub Overview Dashboard is for you.

GitHub overview dashboard

Small Business Report Examples and Templates

A lot of small business owners don’t realize how important it is to have a proper dashboard in place until they actually use one. A dashboard can help you track and compare different metrics, benchmark your performance against industry averages, evaluate the effectiveness of your marketing and sales strategies, track financials, and much more. So if you’re looking for a tool to help you measure and manage your small business’ performance, try some of these 50+ Free Small Business Dashboard Examples and Templates .

For example, this Quickbooks Dashboard template can help you get a clear understanding of your business’s financial performance, ultimately allowing you to make better-informed decisions that will drive growth and profitability.

Quickbooks dashboard

Agency Report Examples and Templates

Agency dashboards are not a new concept. They have been around for years and are used by companies all over the world. Agency dashboards can be powerful tools for improving your marketing performance, increasing client loyalty, and landing new clients. There is no single correct way to create an agency dashboard. Everyone has their own goals and objectives, which will ultimately determine which data points you choose to include or track using a client dashboard software , but with these Databox 100+ Free Agency Dashboard Examples and Templates you have plenty of options to start with.

For example, you can use this Harvest Clients Time Report to easily see how much time your employees spend working on projects for a particular client, including billable hours and billable amount split by projects.

Harvest Clients Time Report dashboard

Better Business Reporting with Databox

Business analysis is all about finding smart ways to evaluate your organization’s performance and future potential. And that’s where Databox comes in.

Databox can be a helpful tool for business leaders who are required to analyze data, hold frequent meetings, and generate change in their organizations. From improving the quality and accessibility of your reporting to tracking critical performance metrics in one place, and sharing performance metrics with your peers and team members in a cohesive, presentable way, allow Databox to be your personal assistant in these processes, minimize the burdens of reporting and ensure you always stay on top of your metrics game.

Sign up today for free to start streamlining your business reporting process.

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Business analysis tutorial.

Top Business Analyst Skills

How to Become a Business Analyst

Business Analysis Tutorial For beginners

Business Analysis Tutorial

  • Intermediate
  • 15 hrs of Learning

Table of Contents

Tutorial highlights.

➤  With the cut-throat competition that exists today, every organization depends on data-driven methods to keep up with market trends and discover new growth opportunities. The continuous growth of data has given rise to the demand for business analysts.

➤  However, there is a huge mismatch between the supply and demand of business analysts. In this business analysis tutorial, you will learn all about the roles and responsibilities of a business analyst and how you can successfully become one.

➤ This business analysis tutorial will also help you understand some critical aspects of business analytics like cost-benefit analysis, reports, dashboards, and documentation.

Start learning our business analysis tutorial today to start your journey towards a lucrative and exciting career.

Land a High-Paid Business Analyst Job

Land a High-Paid Business Analyst Job

Skills Covered

  • Microsoft Excel
  • Database and SQL
  • Documentation and presentation
  • Creation of reports and dashboards
  • R and Python
  • Cost-benefit analysis

Topics Covered

The topics covered in this business analysis tutorial are:

  • Who is a Business Analyst?
  • Business Analyst Roles and Responsibilities
  • Business Analyst Skills
  • Steps to Become a Business analyst
  • Salary Structure of a Business Analyst
  • Business Analyst Interview Questions and Answers

Why Learn Business Analytics?

Organizations rely heavily on business analytics to boost their profitability and optimize costs. This makes business analytics one of the most in-demand and highest-paying jobs out there. The huge mismatch between the supply and demand of business analysts ensures that this job is here to stay. 

Applications of Business Analytics

Business analytics help industries function effectively on a day to day basis. This business analysis tutorial will help you understand the applications of business analytics in various industries. Here are some of the industries where business analytics is of utmost importance: 

1. Marketing

Business analytics reveal key statistics about market trends and consumer behaviors. This enables companies to identify their target customers and potential markets to increase their growth.

2. Manufacturing

Business analytics help companies use their data for effective inventory management, supply chain management and scale up the efficiency of their operations.

3. Human Resources

Business analytics tools help HRs to conduct background checks on potential candidates. These tools can find out important information about a candidate’s performance, attrition rate, and so on.

Business analytics is crucial to the finance sector because there is a huge amount of data available at their disposal. These data can unravel valuable insights on stocks and bonds for their clients.

Who Should Learn Business Analytics?

Business analytics is not for everyone because it requires a lot of heavy thinking and analytical skills. If you are interested in coming up with creative solutions to organizational problems and are not afraid to take technology head-on, then you should start learning this business analysis tutorial.

Prerequisites

In order to land a job as a business analyst, you need to have a bachelor’s degree in business, accounting, information systems, or a related field. However, if you have robust IT and business skills, you can also get started with this business analysis tutorial to become a business analyst. 

Become a Certified Business Analyst In 6 Months

Become a Certified Business Analyst In 6 Months

Business Analysis Tutorial: Table of Contents

1. who is a business analyst and steps to become one, roles and responsibilities, salary and more.

A business analyst acts as a mediator between the IT and business teams in an organization. They help solve business problems, establish strategies and validate business requirements. This business analysis tutorial will help you learn all about a business analyst and why they are the most in-demand data professionals today.

 Business analytics is a lucrative career that attracts a lot of freshers as well as experienced professionals from different fields. As such, it can be hard for freshers and experienced professionals to follow the same roadmap. This business analysis tutorial contains two roadmaps that clearly depicts the different steps for freshers and experienced professionals to become business analysts. 

The job of a business analyst comes with several roles and responsibilities. From identifying the business objectives to collecting requirements from clients and stakeholders, there are many duties that fall upon the head of a business analyst. In this business analysis tutorial, you will learn all about the daily activities performed by a business analyst. The salary structure of a business analyst depends a lot on the location and business industry. This business analyst tutorial will provide you with a detailed comparison of business analyst salaries across the world. This business analysis tutorial also has a list of the most popular companies with the highest salary package for business analysts.

2. Business Analyst Skills

A business analyst needs to have a rich technical and non-technical skill set in order to handle multiple facets of a business. They should have deep analytical and negotiating skills coupled with a strong knowledge of data and multiple programming languages. This business analyst tutorial will help you learn all the hard and soft skills you need to acquire to become a business analyst.

 3. Business Analyst Interview Questions and Answers

Business analytics as a career has gained a high prominence in current times, both for entry-level and experienced job candidates. However, a high job demand does not guarantee a job and you still need to go through the interview process to become a business analyst. This business analysis tutorial will provide you with the top business analyst interview questions that are usually asked during an interview and how to answer each one of them. The questions are broken down into beginner, advanced, and intermediate-level questions to make the course suitable for all learning levels.

Your Ultimate Gateway to Success

Your Ultimate Gateway to Success

Here’s Your Next Step to Success

Business analytics has become an integral part of the business world. If this sounds like a smart career move to you, it is best to start learning business analytics today using this business analysis tutorial. You can also check out Simplilearn’s Data Science & Business Analytics certification courses to boost your career and shape the future of businesses. With the shortage of business analysts in the industry, you have a huge chance of becoming a successful business analyst in the future by taking the right steps today. To know more on Business Analysis subscribe to Simplilears Post Graduate Program in Business Analysis .

Find our Post Graduate Program in Business Analysis Online Bootcamp in top cities:

About the author.

Nikita Duggal

Nikita Duggal is a passionate digital marketer with a major in English language and literature, a word connoisseur who loves writing about raging technologies, digital marketing, and career conundrums.

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Data Analyst vs. Business Analyst: A Comprehensive Exploration

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Data Scientist vs Data Analyst: Breaking Down the Roles

Top Business Analyst Skills

Data Analyst Resume Guide

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Identify new business opportunities with the aid of our content ready Business Analysis PowerPoint Presentation Slides. Take the assistance of the professionally designed enterprise analysis PPT slideshow to illustrate problems faced by manufacturing companies such as inflexible manufacturing processes, inventory turnover ratio, etc. Demonstrate monthly milestones achieved by your company using this visually appealing requirement analysis PPT slides. The strategic business planning PowerPoint complete deck contains forty-three ready to use templates that help you to display the company’s market share in both domestic and global markets with its competitors. Utilize the company’s performance assessment PPT slides to showcase revenue split by quarter, geography, product, and segment. Talk about current methods to maintain product quality and advanced methods to improve it. You can also use the enterprise planning and assessment PowerPoint templates to represent the current performance status of your company. Thus, download our topic-specific business planning PowerPoint presentation to create a dashboard for measuring business performance. Our Business Analysis Powerpoint Presentation Slides ensure a full circle. You will get to experience completeness.

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Business Analysis PowerPoint Templates For Presentations:

The Business Analysis PowerPoint templates go beyond traditional static slides to make your professional presentations stand out. Given the sleek design and customized features, they can be used as PowerPoint as well as  Google Slides templates . Inculcated with visually appealing unique and creative designs, the templates will double your presentation value in front of your audience. You can browse through a vast library of Business Analysis Google Slides templates,  PowerPoint themes  and  backgrounds  to stand out in your next presentation.

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What is a business analysis powerpoint template.

A Business Analysis PowerPoint template is a ready-made presentation template that provides a structured framework for creating professional Business Analysis presentations. The Business Analysis PPT presentation template includes design elements, layouts, and fonts that you can customize to fit your content and brand.

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Keep the following points in mind while choosing a Business Analysis Presentation template for PowerPoint (PPT) or Google Slides:

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Yes, all our Business Analysis presentation templates are compatible and can be used as Business Analysis Google Slides templates.

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Business Analysis PPT presentation templates can be beneficial because they:

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  • Save you a lot of time as you don’t have to start editing from scratch.
  • Improve the professional outlook of your presentation.

Can I Edit The Elements In Business Analysis PowerPoint Templates?

Yes, our Business Analysis PowerPoint and Google Slides templates are fully editable. You can easily modify the individual elements including icons, fonts, colors, etc. while making your presentations using  professional PowerPoint templates .

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Amazon's Upfront Presentation Highlights Strong Push into Movies and Sports Advertising: Analyst

it business analyst presentation

Oppenheimer  analyst Jason Helfstein reiterated an Outperform rating on  Amazon.Com Inc  (NASDAQ:AMZN) with a price target of $220.

Wednesday, Amazon hosted its first-ever NYC Upfront presentation to leading advertisers and agencies. 

The analyst flagged that content with known talent will be expensive but likely drive viewership. He said there will be a heavy mix of movies vs. TV despite the traditional upfronts for TV ad buying. 

Also Read:  Amazon Web Services Undergoes Leadership Change, Matt Garman to Take Over as CEO

Sports will build over time, as per the analyst. The company announced many projects for 2025, and therefore, investors should expect a significant tailwind in the second half of 2025.

Overall, the presentation was movie-heavy, given the acquisition of MGM. As per Helfstein, Amazon is still catching up to the level of TV shows on other streamers. 

With the advertising launch in Prime Video, the analyst expected a significant ramp in TV development. However, the event had plenty of “star power” to get advertisers’ attention, Helfstein flagged. Sports are also a significant focus, but it is developing slowly as Amazon acquires more rights, he said. 

He added that metrics were limited to “millions” of ad-supported customers, tens of millions of customers, and 47% unique audience reach. Touting “scale with precision” and the ability to use endemic shopping signals has historically not been used in TV advertising. 

The analyst said that  Netflix Inc  (NASDAQ:NFLX) will host its presentation on Thursday morning.

The analyst republished his Prime Video ads analysis, which he said could represent $3.4 billion of operating income once fully unveiled, or 5% of his 2025 estimate.

The analyst projected second-quarter revenue and EPS of $148.6 billion and $1.08.

Amazon.com stock gained 67% in the last 12 months. Investors can gain exposure to the stock via  Fidelity MSCI Consumer Discretionary Index ETF  (NYSE:FDIS) and  ProShares Online Retail ETF  (NYSE:ONLN).

Price Action:  AMZN shares traded lower by 1.06% at $185.08 at the last check Wednesday.

Also Read:  Amazon AWS To Pump €7.8B Into German Cloud Expansion: Details

Photo via Shutterstock

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