kone case study analysis

• : Manufacturing, Metals & Mining

Strategic Success, Real Results by Transforming the Leadership Culture

Client Profile & Challenge

With urban environments growing fast in recent decades, KONE’s deep experience creates tremendous potential for growth. But the company faced challenges in turning that potential into reality and meeting the ambitious goal of moving from No. 4 in the industry to No. 1.

In the Americas, internal concerns typically overruled customer needs. Safety incidents were occurring too often, and operational discipline was lax and inconsistent. Former CEO Vance Tang expected more from KONE, and he viewed leadership development and culture change that ultimately focused on the customer as the best way to get there.

The company had ambitious goals, including:

• Achieve industry leadership;
• Drive organizational performance through people leadership;
• Set the ambition to be different, to be better, to be great; aim for excellence;
• Be more strategic and less operational;
• Collaborate more on customer-focused processes across functions and regions;
• Draw on different perspectives to generate new ideas for the business; and
• Win with the best talent and the best leaders; attract and develop talent.

What would it take to transform KONE’s culture, accelerate leadership, and achieve desired results?

Solution & Results

Our Organizational Leadership faculty worked with KONE in a powerful developmental process called Transforming Your Organization. We collaborated with the KONE senior leadership team during each step of the process.

The senior team began by spending time to increase feedback, build trust, and communicate better with one another. Then they boldly engaged the top 100 KONE Americas leaders in a 2-day leadership development event.

The meeting was focused on strategic direction and determining the changes in mindset and leadership needed to enact the strategy successfully. Senior leadership began by laying out the vision: Taking KONE from No. 4 to the industry leader.

During the event, the senior leadership team took the stage to hold an open discussion among themselves about what matters most to the success of the organization. They discussed how they were changing personally and how, as a leadership team, they were facing big shifts. They explored the leadership style required for achieving the organization’s new vision and plotted concrete steps to reach it.

KONE has chartered 4 strategy teams responsible for specific areas: leadership, profitable growth, environmental excellence, and financial excellence.

Team members are drawn from multiple functions and levels within the organization.

“An eagerness to think about strategy is permeating the culture,” says Chuck Moore, Senior Vice President of Human Resources. “People all over are weighing in. The goal is to let the best ideas win.”

KEY RESULTS

• Safety incidents have declined more than 70%;
• Customer satisfaction levels have tripled;
• Employee engagement has reached world-class levels; and
• Market share and profits have risen substantially.

Participants Say

“We had to appreciate that we had to change ourselves first in order to change the culture. CCL helped us talk to each other. We spent time on feedback, trust, and dialogue. Now we can openly challenge each other and achieve better outcomes because we can all be on the same page and work much faster . ”

Former CEO KONE Americas

“Transforming Your Organization is not a step-by-step plan. It’s not an HR program. It’s a more complicated journey of shared leadership. We had to learn how to collaborate and be interdependent in order to make this journey.”

Chuck Moore

Senior Vice President of Human Resources KONE Americas

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KONE: The MonoSpace Launch in Germany Harvard Case Solution & Analysis

Home >> Harvard Case Study Analysis Solutions >> KONE: The MonoSpace Launch in Germany

KONE has targeted MonoSpace directly at Europe’s largest new-equipment market segment: low-rise residential elevators. Put yourself in Hätälä’s shoes and develop a detailed marketing plan for launching the MonoSpace in Germany. Set a price for the MonoSpace (to facilitate comparison with prices of existing products as given at the bottom of case page 4, price a low- rise, 4-floor elevator) and specify clearly how it is to be positioned relative to the current product line (PH,PT, PU, or PS). Based on the pricing and positioning decisions, propose a marketing and sales effort. Justify your decisions and investments with anticipated sales and the associated contribution relative to the amount you plan to spend.

Taking the product to the customers at the right time and to the right customers determines the future success of the project. Considering the market analysis and the unique characteristics and features of the project it is recommended for the KONE’s management to undertake the launching and advertising plan for the new product by targeting the low rise residential elevators market. The mid size elevator could also be targeted by the launch of the new product. The low rise residential elevator market has been recommended for the company because it occupied around 74% of the total market share of the German market which is not going to change over the next few quarters at least. Apart from this, the mid high size and the mid size occupied around 26% of the total German market.

MARKET POSITIONING STRATEGY AND VALUE PROPOSITION

KONE should differentiate Monospace in the market by emphasizing on all the values that are going to be created by the new EcoDisc technology which would include energy efficiency, low maintenance cost, eco friendliness, and machine-room less and liberty in the building design. These are the set of the perceived value propositions which would be perceived by the customers for purchasing the Monospace elevators for their buildings. The latest technology of this product had brought the complete set of the values which the customers were looking since a very long period of time. On the other hand, the management of the company should also take a functional positioning strategy as this new technology is going to resolve most of the issues related to the functional areas of the elevator systems. Also due to the fact that KONE is a well established brand in the major markets therefore, it would be easy to position the new product on the basis of the functional aspects and the market of France and Netherlands would also play a major role in furnishing this strategy. The company should also take steps to avoid the single supplier issues by setting up campaigns for the long term partnerships and also preserving the reputation in the German market.

PRICING STRATEGY

Setting the most competitive price for Monospace is a very difficult task. Looking at the acute competition in the German market, the cannibalization of the existing low rise residential elevator sales and the decrease in the price of the existing products from the 5% to the 7% level, the managers of KONE from the Brussels headquarters had stated that the new product should be priced above the existing price if the market share held by KONE was less than 15%. Therefore, the most recommended price for a single unit of Monospace should be around DM 66000.00 per unit. This price is set with an aggressive pricing strategy to increase the share of the market rapidly and also the profitability.

As the company would be targeting the low rise residential elevator buyers who are going to mainly buy the hydraulic elevators therefore, the price of the final single unit of Monospace has been set equal to the hydraulic elevator price since these customers are interested in the final cost rather than the long term benefits or the savings that would arise from the maintenance and fuel. The additional 10% that would be charged to the customers for the additional features would be likely paid by the customers since they would be saving money from the machine room construction cost. Approximately around 25% or less than 25% is accounted for as the machine room cost for the hydraulic elevator of the total cost....................................

This is just a sample partial case solution. Please place the order on the website to order your own originally done case solution.

Focused on new product launch lift in Germany. In 1996, the global recession and the construction of low differentiation among competitive offerings has resulted in significant price competition and margin erosion in the elevator industry. In these circumstances, KONE, one of the global players in the industry, has developed a product Monospace elevator, which uses the revolutionary technology. This new product is expected to have a significant effect on current production lines KONE and its competitors . Company test market the product in the three European countries' markets with varying degrees of success. Currently, the company is planning to launch a new product in Germany, the largest country market in Europe and is vital to the overall success of KONE.

Kone The Monospace Launch in Germany Case solution

With little room for error and the future of the company at stake, the German subsidiary of KONE is necessary to develop a detailed plan to start Monospace in Germany. "Hide Narayandas by Das, Gordon Schwartz Source: HBS Premier Case Collection 21 pages. Publication Date: May 21, 2001. Prod. #: 501070-PDF-ENG

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Step 7 - Organizing & Prioritizing the Analysis into KONE: The MonoSpace Launch in Germany Case Study Solution

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• Build a corporate level strategy - organizing your findings and recommendations in a way to answer the larger strategic objective of the firm. It include using the analysis to answer the company's vision, mission and key objectives , and how your suggestions will take the company to next level in achieving those goals.
• Business Unit Level Solution - The case study may put you in a position of a marketing manager of a small brand. So instead of providing recommendations for overall company you need to specify the marketing objectives of that particular brand. You have to recommend business unit level recommendations. The scope of the recommendations will be limited to the particular unit but you have to take care of the fact that your recommendations are don't directly contradict the company's overall strategy. For example you can recommend a low cost strategy but the company core competency is design differentiation.
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KONE Case Study

See how KONE uses Visual Components to improve productivity and reduce time to market. Read more!

Key Benefits

• Faster decision making and more efficient communication with stakeholders.
• Time savings during development process.
• Reduced time to market.

“Visual Components is helping us to start the manufacturing development process much earlier than before, and reduce critical time to market.”

• Miikka Ahola, KONE’s Manufacturing Solutions Manager for KSU Manufacturing Solutions.

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Looking for a 3D simulation and layout planning tool

With 14 factories, 55,000 employees and 2017 sales of EUR 8.9 billion,  KONE  is a global leader in the elevator and escalator industry. The Finnish-based company provides elevators, escalators and automatic building doors, as well as solutions for maintenance and modernization, which add value to the life cycle of any building. 

As KONE has grown over the years, so has the demand on their factories.

“A bit more than a year ago, we saw the need to change how we communicated with our stakeholders about assembly cells planning,” said Miikka Ahola, KONE’s Manufacturing Solutions Manager for KSU Manufacturing Solutions.

“New production processes are complex and difficult to explain via CAD and Excel, especially with robotics.”

Miikka and his team decided it was time to look for a solution that could not only help them with planning and designing new production solutions, but also improve their communication with stakeholders during the planning and development process.

“We were mapping potential solutions for simulation and layout planning for our factories and we wanted to have 3D layouts, as they help a lot in visualizing the layout and space requirements,” said Miikka.

“When looking for potential suppliers we found Visual Components software.”

After conducting an evaluation of potential software solutions, Miikka and his team decided to move forward with Visual Components.

Using Visual Components was a lot easier compared to other products we evaluated. That was very critical to us. Miikka Ahola, KONE’s Manufacturing Solutions Manager for KSU Manufacturing Solutions

A truly global planning and development team

KONE’s global development and planning team has its headquarters in Espoo, Finland; however, it’s truly a big and global team, and extends to all 14 factories.

“We have a global development team responsible for technology and process development, which is supported by local teams in each factory, with their own development engineers,” says Miikka.

“Most of the line, process, and technology development is done by the global team, and implementation and fine tuning of the solutions is done in coordination with the local organizations.” 

All new R&D projects are first reviewed by the global team. They review the investments, technology, and manufacturability of projects in the first stage, then handover the product from R&D to production, and oversee implementation at KONE’s factories. 

“We work in the middle, making sure we have all the plans and investments done, and there is full readiness for production start-up,” says Miikka.

Integrating Visual Components into the planning workflow

For Miikka and his team, it was easy to incorporate Visual Components into their planning workflow.

“Typically, we use Visual Components in the early stages of new product implementation projects. This helps us to present our stakeholders with a clear image of what type of manufacturing station or line is needed, and how much space is required to hit production targets,” says Miikka.

New investment projects at the global development team typically begin with creating mock-ups of lines or stations.

“We start with defining what we are going to make and put together a mock-up layout that has all needed lines and assembly stations, but might not be defined according to specific product needs. This helps us to define the space requirements to start with,” says Miikka.

Once they’ve narrowed to a design they think will work, they move to create a layout.

“We start to fine tune the individual stations and improve the ergonomics,” says Miikka.

Next, they simulate the production workflow, validating production calculations and space requirements, and looking for optimization and cost saving opportunities. Having a visual tool to communicate these tradeoffs with stakeholders has been especially helpful for Miikka and his team.

We can visually show our stakeholders in R&D, product development, quality, and operations how changes in the design can reduce labor and equipment costs. Miikka Ahola, KONE’s Manufacturing Solutions Manager for KSU Manufacturing Solutions

After getting management approval to proceed with the project, they use Visual Components export files, such as simulation videos, 3D PDFs, and 2D drawings, to facilitate communication with factories during implementation and deployment.

Working with suppliers to build out the eCatalog

As with many Visual Components users, Miikka and his team have found that having a large selection of components and layouts in their eCatalog makes it easier to start new projects.

“Having a big component library is must have, so that new projects can be easily started,” says Miikka.

To help them build out their eCatalog when they were getting started with Visual Components, Miikka and his team encouraged a system integrator they frequently worked with to provide KONE with models of equipment and layouts they’ve built or designed. This has given Miikka and his team reference layouts they can use to easily start new projects, allowed them to evaluate new equipment and solutions developed by the integrator, and improved their collaboration during the planning of new projects.”

“In this arrangement, both sides are benefiting,” says Miikka.

Through KONE’s partnership with their system integrator, Miikka and his team have a steady stream of components and layouts they can use in their development planning process. They’re also better informed about the latest production technologies and processes.

“We get a regularly updated library of components and layouts, to help us with our planning, and they get opportunities for projects at our global factories,” says Miikka

Having a big component library is must have, so that new projects can be easily started. Miikka Ahola, KONE’s Manufacturing Solutions Manager for KSU Manufacturing Solutions

Improving productivity, reducing time to market

For Miikka, the greatest benefit Visual Components’ software brings to KONE is the time it saves on the development process. It facilitates faster decision making and more efficient communication with stakeholders. It also helps them to reduce time to market.

“Visual Components is helping us to start the manufacturing development process much earlier than before, and reduce critical time to market,” says Miikka.

Miikka and his team are juggling a lot of simultaneous projects, from planning new factories in India to testing future technology concepts; and Visual Components is helping them to be more productive so they can meet the rising demand for KONE’s products.

In the future, Miikka hopes to expand the use of Visual Components to their global factories.

“We plan to implement Visual Components to our factories, so that local development engineers can use it to highlight changes, ideas, and suggest lean improvements with simulations,” says Miikka.

Visual Components is helping us to start the manufacturing development process much earlier than before, and reduce critical time to market. Miikka Ahola, KONE’s Manufacturing Solutions Manager for KSU Manufacturing Solutions

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• / Kone Case Analysis

Kone Case Analysis

Essay by Vera Liu   •  November 20, 2016  •  Case Study  •  1,758 Words (8 Pages)  •  1,253 Views

Essay Preview: Kone Case Analysis

Case Analysis: KONE: The MonoSpace© Launch in Germany

November 8, 2016

Hangqiao (Vera) Liu

Chien Wen (Nancy) Cheng

Ting-Wen Hsueh

Table of Contents

Problem Statement --------------------------------------------------------------2

Market Analysis     -------------------------------------------------------------- 2

Recommendations  -------------------------------------------------------------- 3

Plan of Action         -------------------------------------------------------------- 4

Risk Mitigation       -------------------------------------------------------------- 6

Exhibits                     ---------------------------------------------------------------7

Problem Statement

Entering and expanding the German market with KONE’s revolutionary newest product, MonoSpace©, is challenging to KONE; considering that the price competition and margin erosion within the elevator business industry issues, which were caused by the construction slumps and low differentiation offerings in competition, and the declining demand for new elevator equipment in Germany. So we will propose a marketing plan to help KONE launch and promote MonoSpace© in German market.

Market Analysis

The elevator industry saw a major consolidation in the past two decades and there were 5 dominant companies including KONE in 1995. The industry consists of two sectors: new equipment and service. The new equipment sector was significantly competitive often leading to being sold at or below cost. On the other hand, the service sector kept high margins due to tacit agreements.

For KONE, the success of MonoSpace© was crucial in the situation of decreasing net income. Also, sales from new equipment accounted for significant amount of its revenues (38%), therefore this new product launch was a key strategy for their success.

KONE had launched MonoSpace© in Netherlands, France and United Kingdom. The results were varied; success in Netherlands and failure in France and UK. It was priced in line with existing price levels in Netherlands and UK and above existing prices in France in accordance with the suggestion by the headquarters. The market strategies varied in the three countries. In Netherlands, more than 100 one-on-one presentations were done within the first year to architects, construction companies, owners and consultants. In addition to that, the articles related to MonoSpace© were published one per month in order to grab architects and construction companies’ attention. In France, on the other hand, the marketing was mainly relied on a television program or advertisement. In addition to these, approximately 20 breakfast meetings were held towards primarily architects, developers, building owners, owners or smaller construction companies and safety officials. Similar to in France, KONE had only three presentations to 80 constructions companies, developers, quantity surveyors, consultants, and architects. Drawing from the sales results, we can observe that KONE did well in the country in which it did more face-to-face meetings.

In German market, new elevator prices were falling in 1994 and 1995 due to the end of the construction boom and other competitors were reporting losses. In order to analyze the

fit of MonoSpace© in German market, we conducted a SWOT analysis as shown in Exhibit 1. Its technical strengths are good fit for the dominant residential construction and also positive feedbacks from customers in Netherlands, France and UK would be beneficial to implementation in Germany. There are weaknesses such as inaccurate needs analysis in the previous launch, but it can be concurred by the recommendations below.

Recommendations

        We organized three strategies as our recommendations to KONE Aufzug based on above market analysis.

Market Needs Strategy:  In order to successfully launch a new product, which is MonoSpace©, into Germany, we suggest KONE to put more efforts to clarify what are the new market needs, and who will be the potential and correct customers that we need to contact with. Because we have had lessons drawn from other mistakes, which KONE failed to accurately match the markets needs with the France and United Kingdom markets compared to the one in the Netherlands. The sales results for both France and UK were not what KONE expected. For Germany, we know that 74% of German elevator needs were low-rise residential buildings, and this percentage would not be changed for the next five years. And this market need and German specific situation affected the key customers, who were general contractor, architect and property developer. We will discuss more on how to analyze the market needs more through our key customers in the Plan of Action part.

Pricing Strategy: We recommended KONE to set MonoSpace©’s price at $68,000 (USD). We considered multiple reasons to finalize this price. First of all, generally MonoSpace© was priced as the same price as geared traction elevator unless as the Brussels headquarters managers said if KONE’s market share was below 15%. Since KONE’s market share was indeed less than 15% based on Table E in the case, we suggest it should be sold at a range of $65,000-$68,000 (USD). Secondly, about 60% of German low-rise residential elevator were hydraulic and other geared traction ones were 40%, and by virtue of MonoSpace© better safety than hydraulic, we started to gravitate toward the $68,000 (USD) selling point. Last but not least, due to the consideration of cannibalization among KONE’s products, $68,000 (USD) was the best offer we think KONE should do.

Product Awareness Strategy: Finally, we recommend KONE to help their customers increase their awareness of MonoSpace© in order to assist KONE’s own launch to be more efficiently and effectively. Combining the launching experiences in the Netherlands, France, and UK and the customers group and the marketing situation in Germany, we decided several methods to communicate with our customers. Details will be demonstrated in the Plan of Action part.

Plan of Action

        Three action plans has been conducted following the recommendations, respectively.

• Marketing Strategy
• Five Forces
• Business Lists
• Competitors
• SWOT Analysis ›
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KONE SWOT Analysis

Here is a detailed SWOT analysis of KONE covering strengths, weaknesses, opportunities and threats.

KONE Strengths

• Alliance with Toshiba - helps KONE’s growth in the Asian markets with production collaborations for the Chinese markets and reduction in costs through joint research and development projects
• Vast resources - Economies of scale reduce costs and raise barriers to entry reducing the threat of competition. Specialised staff and research and development keep the company at the forefront of technology strengthening the company and increasing its competitiveness
• Strong brand/market leader - Its strong brand and leading market positions place the company in a stronger position and goes some lengths to guaranteeing future sales
• Strong acquisition strategy – KONE believes in both inorganic and organic growth as key to its success. In 2002 KONE acquired over 20 companies mainly across Europe and Asia helping to strengthen the company

Above are the strengths in the SWOT Analysis of KONE. The strengths of KONE looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

KONE Weaknesses

• Fluctuating exchange rates - This can be very apparent in the developing countries in which it operates such as the Asian markets
• Reliance on Europe - Whilst the company has entered many markets around the world it is still very reliant on Europe, and more specifically Western Europe for the majority of sales

These were the weaknesses in the KONE SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Read more about KONE

• KONE Marketing Strategy & Mix

KONE Opportunities

• Strong growth in Asia and Australia - Order intake increased in the Asia-Pacific area for elevators and escalators. These growth opportunities need to be taken advantage of by the company, especially with relative current stagnation in more developed markets
• Strong R&D operations - KONE has vast R&D resources and continually looks to developing innovative new technologies

Above we covered the opportunities in KONE SWOT Analysis. The opportunities for any brand can include prospects of future growth.

KONE Threats

• Declining US Markets – the market for elevators and escalators is declining over the years in US, affecting KONE’s business
• Strong competition - Many of KONE’s competitors are equal in size or bigger with as much or more resources and experience. Whilst barriers to entry are relatively hard the threat from existing companies is still a danger to KONE
• Product Cannibalization - Whilst KONE spends and develops its R&D programs well in search of new technology innovations new markets are not always found. Often these new technological advancements succeed in taking away sales from other areas of the business creating the threat of product cannibalization

The threats in the SWOT Analysis of KONE are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

• ThyssenKrupp Group SWOT Analysis

Hence this concludes the KONE SWOT analysis.

Continue reading more about the brand/company.

The table below gives the brand overview along with its target market, segmentation, positioning & USP

This article has been researched & authored by the Content & Research Team . It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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KONE: The MonoSpace Launch in Germany

Subjects Covered Business marketing Marketing planning New product marketing

by Das Narayandas, Gordon Swartz

Source: HBS Premier Case Collection

21 pages. Publication Date: May 21, 2001. Prod. #: 501070-PDF-ENG

KONE: The MonoSpace Launch in GermanyHarvard Case Study Solution and HBR and HBS Case Analysis

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KONE The MonoSpace Launch In Germany Case Study Solution Analysis

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KONE The MonoSpace Launch In Germany Case Study Solution Analysis. Get KONE The MonoSpace Launch In Germany Case Study Analysis Solution. Contact us directly at buycasesolutions(at)gmail(dot)com if you want to order for KONE The MonoSpace Launch In Germany Case Solution, Case Analysis, Case Study Solution. Das Narayandas, Gordon Swartz Less

Email us for Any Case Solution at: [email protected] KONE The MonoSpace Launch in Germany Case Study Solution Analysis KONE The MonoSpace Launch in Germany Case Study Solution Analysis. Our tutors are available 24/7 to assist in your academic stuff, Our Professional writers are ready to serve you in services you need. Every Case Study Solution & Analysis is prepared from scratch, top quality, plagiarism free. Authors: Das Narayandas, Gordon Swartz Get Case Study Solution and Analysis of KONE The MonoSpace Launch in Germany in a FAIR PRICE!! Steps for Case Study Solution Analysis: 1. Introduction of KONE The MonoSpace Launch in Germany Case Solution The KONE The MonoSpace Launch in Germany case study is a Harvard Business Review case study, which presents a simulated practical experience to the reader allowing them to learn about real life problems in the business world. The KONE The MonoSpace Launch in Germany case consisted of a central issue to the organization, which had to be identified, analysed and creative solutions had to be drawn to tackle the issue. This paper presents the solved KONE The MonoSpace Launch in Germany case analysis and case solution. The method through which the analysis is done is mentioned, followed by the relevant tools used in finding the solution. The case solution first identifies the central issue to the KONE The MonoSpace Launch in Germany case study, and the relevant stakeholders affected by this issue. This is known as the problem identification stage. After this, the relevant tools and models are used, which help in the case study analysis and case study solution. The tools used in identifying the solution consist of the SWOT Analysis, Porter Five Forces Analysis, PESTEL Analysis, VRIO analysis, Value Chain Analysis, BCG Matrix analysis, Ansoff Matrix analysis, and the Marketing Mix analysis. The solution consists of recommended strategies to overcome this central issue. It is a good idea Email us for Any Case Solution at: [email protected] Note: This article is just a sample and not an actual case solution. If you want original case solution, please place your order on the Email. Please do check Junk/Spam folder of your E-mail for our reply, if not in Inbox.

Email us for Any Case Solution at: [email protected] to also propose alternative case study solutions, because if the main solution is not found feasible, then the alternative solutions could be implemented. Lastly, a good case study solution also includes an implementation plan for the recommendation strategies. This shows how through a step-by-step procedure as to how the central issue can be resolved. 2. Problem Identification of KONE The MonoSpace Launch in Germany Case Solution Harvard Business Review cases involve a central problem that is being faced by the organization and these problems affect a number of stakeholders. In the problem identification stage, the problem faced by KONE The MonoSpace Launch in Germany is identified through reading of the case. This could be mentioned at the start of the reading, the middle or the end. At times in a case analysis, the problem may be clearly evident in the reading of the HBR case. At other times, finding the issue is the job of the person analysing the case. It is also important to understand what stakeholders are affected by the problem and how. The goals of the stakeholders and are the organization are also identified to ensure that the case study analysis are consistent with these. 3. Analysis of the KONE The MonoSpace Launch in Germany HBR Case Study The objective of the case should be focused on. This is doing the KONE The MonoSpace Launch in Germany Case Solution. This analysis can be proceeded in a step-by-step procedure to ensure that effective solutions are found. In the first step, a growth path of the company can be formulated that lays down its vision, mission and strategic aims. These can usually be developed using the company history is provided in the case. Company history is helpful in a Business Case study as it helps one understand what the scope of the solutions will be for the case study. The next step is of understanding the company; its people, their priorities and the overall culture. This can be done by using company history. It can also be done by looking at anecdotal instances of managers or employees that are usually included in an HBR case study description to give the reader a real feel of the situation. Lastly, a timeline of the issues and events in the case needs to be made. Arranging events in a timeline allows one to predict the next few events that are likely to take place. It also helps one in developing the case study solutions. The timeline also helps in understanding the continuous challenges that are being faced by the organisation. Email us for Any Case Solution at: [email protected] Note: This article is just a sample and not an actual case solution. If you want original case solution, please place your order on the Email. Please do check Junk/Spam folder of your E-mail for our reply, if not in Inbox.

Email us for Any Case Solution at: [email protected] 4. SWOT analysis of KONE The MonoSpace Launch in Germany An important tool that helps in addressing the central issue of the case and coming up with KONE The MonoSpace Launch in Germany HBR case solution is the SWOT analysis. The SWOT analysis is a strategic management tool that lists down in the form of a matrix, an organisation's internal strengths and weaknesses, and external opportunities and threats. It helps in the strategic analysis of KONE The MonoSpace Launch in Germany Once this listing has been done, a clearer picture can be developed in regards to how strategies will be formed to address the main problem. For example, strengths will be used as an advantage in solving the issue. Therefore, the SWOT analysis is a helpful tool in coming up with the KONE The MonoSpace Launch in Germany Case Study answers. One does not need to remain restricted to using the traditional SWOT analysis, but the advanced TOWS matrix or weighted average SWOT analysis can also be used. 5. Porter Five Forces Analysis for KONE The MonoSpace Launch in Germany Another helpful tool in finding the case solutions is of Porter's Five Forces analysis. This is also a strategic tool that is used to analyse the competitive environment of the industry in which KONE The MonoSpace Launch in Germany operates in. Analysis of the industry is important as businesses do not work in isolation in real life, but are affected by the business environment of the industry that they operate in. Harvard Business case studies represent real-life situations, and therefore, an analysis of the industry's competitive environment needs to be carried out to come up with more holistic case study solutions. In Porter's Five Forces analysis, the industry is analysed along 5 dimensions. • These are the threats that the industry faces due to new entrants. • It includes the threat of substitute products. • It includes the bargaining power of buyers in the industry. • It includes the bargaining power of suppliers in an industry. • Lastly, the overall rivalry or competition within the industry is analysed This tool helps one understand the relative powers of the major players in the industry and its overall competitive dynamics. Actionable and practical solutions can then be developed by keeping these factors into perspective. 6. PESTEL Analysis of KONE The MonoSpace Launch in Germany Email us for Any Case Solution at: [email protected] Note: This article is just a sample and not an actual case solution. If you want original case solution, please place your order on the Email. Please do check Junk/Spam folder of your E-mail for our reply, if not in Inbox.

Email us for Any Case Solution at: [email protected] Another helpful tool that should be used in finding the case study solutions is the PESTEL analysis. This also looks at the external business environment of the organisation helps in finding case study Analysis to real-life business issues as in HBR cases. • The PESTEL analysis particularly looks at the macro environmental factors that affect the industry. These are the political, environmental, social, technological, environmental and legal (regulatory) factors affecting the industry. • Factors within each of these 6 should be listed down, and analysis should be made as to how these affect the organisation under question. 7. VRIO Analysis of KONE The MonoSpace Launch in Germany This is an analysis carried out to know about the internal strengths and capabilities of KONE The MonoSpace Launch in Germany . Under the VRIO analysis, the following steps are carried out: • The internal resources of KONE The MonoSpace Launch in Germany are listed down. • Each of these resources are assessed in terms of the value it brings to the organization. • Each resource is assessed in terms of how rare it is. A rare resource is one that is not commonly used by competitors. • Each resource is assessed whether it could be imitated by competition easily or not. • Lastly, each resource is assessed in terms of whether the organization can use it to an advantage or not. • The analysis done on the 4 dimensions; Value, Rareness, Imitability, and Organization. If a resource is high on all of these 4, then it brings long-term competitive advantage. If a resource is high on Value, Rareness, and Imitability, then it brings an unused competitive advantage. If a resource is high on Value and Rareness, then it only brings temporary competitive advantage. If a resource is only valuable, then it’s a competitive parity. If it’s none, then it can be regarded as a competitive disadvantage. 8. Value Chain Analysis of KONE The MonoSpace Launch in Germany The Value chain analysis of KONE The MonoSpace Launch in Germany helps in identifying the activities of an organization, and how these add value in terms of Email us for Any Case Solution at: [email protected] Note: This article is just a sample and not an actual case solution. If you want original case solution, please place your order on the Email. Please do check Junk/Spam folder of your E-mail for our reply, if not in Inbox.

Email us for Any Case Solution at: [email protected] cost reduction and differentiation. This tool is used in the case study analysis as follows: • The firm’s primary and support activities are listed down. • Identifying the importance of these activities in the cost of the product and the differentiation they produce. • Lastly, differentiation or cost reduction strategies are to be used for each of these activities to increase the overall value provided by these activities. Recognizing value creating activities and enhancing the value that they create allow KONE The MonoSpace Launch in Germany to increase its competitive advantage. 9. BCG Matrix of KONE The MonoSpace Launch in Germany The BCG Matrix is an important tool in deciding whether an organization should invest or divest in its strategic business units. The matrix involves placing the strategic business units of a business in one of four categories; question marks, stars, dogs and cash cows. The placement in these categories depends on the relative market share of the organization and the market growth of these strategic business units. The steps to be followed in this analysis is as follows: • Identify the relative market share of each strategic business unit. • Identify the market growth of each strategic business unit. • Place these strategic business units in one of four categories. Question Marks are those strategic business units with high market share and low market growth rate. Stars are those strategic business units with high market share and high market growth rate. Cash Cows are those strategic business units with high market share and low market growth rate. Dogs are those strategic business units with low market share and low growth rate. • Relevant strategies should be implemented for each strategic business unit depending on its position in the matrix. The strategies identified from the KONE The MonoSpace Launch in Germany BCG matrix and included in the case pdf. These are either to further develop the product, penetrate the market, develop the market, diversification, investing or divesting. 10. Ansoff Matrix of KONE The MonoSpace Launch in Germany Ansoff Matrix is an important strategic tool to come up with future strategies for KONE The MonoSpace Launch in Germany in the case solution. It helps decide whether an organization should pursue future expansion in new markets and products or should it focus on existing markets and products. Email us for Any Case Solution at: [email protected] Note: This article is just a sample and not an actual case solution. If you want original case solution, please place your order on the Email. Please do check Junk/Spam folder of your E-mail for our reply, if not in Inbox.

Email us for Any Case Solution at: [email protected] • The organization can penetrate into existing markets with its existing products. This is known as market penetration strategy. • The organization can develop new products for the existing market. This is known as product development strategy. • The organization can enter new markets with its existing products. This is known as market development strategy. • The organization can enter into new markets with new products. This is known as a diversification strategy. The choice of strategy depends on the analysis of the previous tools used and the level of risk the organization is willing to take. 11. Marketing Mix of KONE The MonoSpace Launch in Germany KONE The MonoSpace Launch in Germany needs to bring out certain responses from the market that it targets. To do so, it will need to use the marketing mix, which serves as a tool in helping bring out responses from the market. The 4 elements of the marketing mix are Product, Price, Place and Promotions. The following steps are required to carry out a marketing mix analysis and include this in the case study analysis. • Analyse the company’s products and devise strategies to improve the product offering of the company. • Analyse the company’s price points and devise strategies that could be based on competition, value or cost. • Analyse the company’s promotion mix. This includes the advertisement, public relations, personal selling, sales promotion, and direct marketing. Strategies will be devised which makes use of a few or all of these elements. • Analyse the company’s distribution and reach. Strategies can be devised to improve the availability of the company’s products. 12. KONE The MonoSpace Launch in Germany Strategy The strategies devised and included in the KONE The MonoSpace Launch in Germany case memo should have a strategy. A strategy is a strategy that involves firms seeking uncontested market spaces, which makes the competition of the company irrelevant. It involves coming up with new and unique products or ideas through innovation. This gives the organization a competitive advantage over other firms, unlike a red ocean strategy. Email us for Any Case Solution at: [email protected] Note: This article is just a sample and not an actual case solution. If you want original case solution, please place your order on the Email. Please do check Junk/Spam folder of your E-mail for our reply, if not in Inbox.

Email us for Any Case Solution at: [email protected] 13. Competitors analysis of KONE The MonoSpace Launch in Germany The PESTEL analysis discussed previously looked at the macro environmental factors affecting business, but not the microenvironmental factors. One of the microenvironmental factors are competitors, which are addressed by a competitor analysis. The Competitors analysis of KONE The MonoSpace Launch in Germany looks at the direct and indirect competitors within the industry that it operates in. • This involves a detailed analysis of their actions and how these would affect the future strategies of KONE The MonoSpace Launch in Germany . • It involves looking at the current market share of the company and its competitors. • It should compare the marketing mix elements of competitors, their supply chain, human resources, financial strength etc. • It also should look at the potential opportunities and threats that these competitors pose on the company. 14. Organisation of the Analysis into KONE The MonoSpace Launch in Germany Case Study Solution Once various tools have been used to analyse the case, the findings of this analysis need to be incorporated into practical and actionable solutions. These solutions will also be the KONE The MonoSpace Launch in Germany case answers. These are usually in the form of strategies that the organisation can adopt. The following step- by-step procedure can be used to organise the Harvard Business case solution and recommendations: • The first step of the solution is to come up with a corporate level strategy for the organisation. This part consists of solutions that address issues faced by the organisation on a strategic level. This could include suggestions, changes or recommendations to the company's vision, mission and its strategic objectives. It can include recommendations on how the organisation can work towards achieving these strategic objectives. Furthermore, it needs to be explained how the stated recommendations will help in solving the main issue mentioned in the case and where the company will stand in the future as a result of these. • The second step of the solution is to come up with a business level strategy. The HBR case studies may present issues faced by a part of the organisation. For example, the issues may be stated for marketing and the role of a marketing manager needs to be assumed. So, recommendations and suggestions need to address the strategy of the marketing department in this Email us for Any Case Solution at: [email protected] Note: This article is just a sample and not an actual case solution. If you want original case solution, please place your order on the Email. Please do check Junk/Spam folder of your E-mail for our reply, if not in Inbox.

Email us for Any Case Solution at: [email protected] case. Therefore, the strategic objectives of this business unit (Marketing) will be laid down in the solutions and recommendations will be made as to how to achieve these objectives. Similar would be the case for any other business unit or department such as human resources, finance, IT etc. The important thing to note here is that the business level strategy needs to be aligned with the overall corporate strategy of the organisation. For example, if one suggests the organisation to focus on differentiation for competitive advantage as a corporate level strategy, then it can't be recommended for the KONE The MonoSpace Launch in Germany Case Study Solution that the business unit should focus on costs. • The third step is not compulsory but depends from case to case. In some HBR case studies, one may be required to analyse an issue at a department. This issue may be analysed for a manager or employee as well. In these cases, recommendations need to be made for these people. The solution may state that objectives that these people need to achieve and how these objectives would be achieved. The case study analysis and solution, and KONE The MonoSpace Launch in Germany case answers should be written down in the KONE The MonoSpace Launch in Germany case memo, clearly identifying which part shows what. The KONE The MonoSpace Launch in Germany case should be in a professional format, presenting points clearly that are well understood by the reader. 15. Alternate solution to the KONE The MonoSpace Launch in Germany HBR case study It is important to have more than one solution to the case study. This is the alternate solution that would be implemented if the original proposed solution is found infeasible or impossible due to a change in circumstances. The alternate solution for KONE The MonoSpace Launch in Germany is presented in the same way as the original solution, where it consists of a corporate level strategy, business level strategy and other recommendations. 16. Implementation of KONE The MonoSpace Launch in Germany Case Solution The case study does not end at just providing recommendations to the issues at hand. One is also required to provide how these recommendations would be implemented. This is shown through a proper implementation framework. A detailed implementation framework helps in distinguishing between an average and an above average case study answer. A good implementation framework shows the proposed plan and how the organisations' resources would be used to achieve the Email us for Any Case Solution at: [email protected] Note: This article is just a sample and not an actual case solution. If you want original case solution, please place your order on the Email. Please do check Junk/Spam folder of your E-mail for our reply, if not in Inbox.

Email us for Any Case Solution at: [email protected] objectives. It also lays down the changes needed to be made as well as the assumptions in the process. • A proper implementation framework shows that one has clearly understood the case study and the main issue within it. • It shows that one has been clarified with the HBR fundamentals on the topic. • It shows that the details provided in the case have been properly analysed. • It shows that one has developed an ability to prioritise recommendations and how these could be successfully implemented. • The implementation framework also helps by removing out any recommendations that are not practical or actionable as these could not be implemented. Therefore, the implementation framework ensures that the solution to the KONE The MonoSpace Launch in Germany Harvard case is complete and properly answered. 17. Recommendations and Action Plan for KONE The MonoSpace Launch in Germany case analysis For KONE The MonoSpace Launch in Germany, based on the SWOT Analysis, Porter Five Forces Analysis, PESTEL Analysis, VRIO analysis, Value Chain Analysis, BCG Matrix analysis, Ansoff Matrix analysis, and the Marketing Mix analysis, the recommendations and action plan are as follows: • KONE The MonoSpace Launch in Germany should focus on making use of its strengths identified from the VRIO analysis to make the most of the opportunities identified from the PESTEL. • KONE The MonoSpace Launch in Germany should enhance the value creating activities within its value chain. • KONE The MonoSpace Launch in Germany should invest in its stars and cash cows, while getting rid of the dogs identified from the BCG Matrix analysis. • To achieve its overall corporate and business level objectives, it should make use of the marketing mix tools to obtain desired results from its target market. Email us for Any Case Solution at: [email protected] Note: This article is just a sample and not an actual case solution. If you want original case solution, please place your order on the Email. Please do check Junk/Spam folder of your E-mail for our reply, if not in Inbox.

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Talent Management: Case Study - PowerPoint PPT Presentation

Talent Management: Case Study

... and felt really cynical about it. ... new action learning sets with active facilitation (focused on wcc) follow-up diagnostic work with staff still at nhswf ... – powerpoint ppt presentation.

• Fitness for Purpose
• Favourable Financial Situation (2008/09)
• Proactive local workforce development
• Senior commitment in PCT
• Acknowledgement of need to develop NHS management across London
• Development Programme (Norman Broadbent July-November 2008)
• Look Out Not Up Participation (July 2008)
• NHS Leadership Qualities Framework (Summer 2008)
• Lunchtime Learning Sets (from Autumn 2008)
• Invaluable allowed me time to think about issues I dont often prioritise on a day to day basis
• Particularly useful to walk away with a Plan
• I am beginning to think the PCT may be committed to my holistic development as a manager
• I was put forward for this and felt really cynical about it. It was actually excellent, and as a direct result of the work we did I am now on an MBA programme
• Individual feedback and delivery of a tailored Plan valued
• Need to follow through and support the NILs managers to do this
• Enthusiasm for lunchtime learning sessions faded over time
• Need to tackle team behaviours and learn lessons for organisations culture
• Organisational change
• Cost effectiveness
• Fit with World Class Commissioning agenda
• New Action Learning Sets with active facilitation (focused on WCC)
• Follow-up diagnostic work with staff still at NHSWF
• Embedding performance development in annual staff appraisals
• New programme to be applied for and to include coaching
• Look at how big companies value management development
• Cost more effective if national (or, at worst, London-wide)
• Smaller, commissioning only organisations
• Realign KSF to WCC competencies, and allow more AfC freedoms for commissioning PCTs

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