marketing plan university assignment

Marketing Plan Assignment

Course Number: BU352

Welcome to Laurier Library's Marketing Plan Assignment course guide for BU 352. This guide provides information sources to help you research and analyze each section of the Marketing Plan assignment: Market Trend Analysis, Environmental Analysis, Competitive Analysis, Segmentation Analysis and Consumer Buying Behaviour, and Financial Analysis. You may also want to visit the Business subject guide for additional resources that will help you develop your Marketing Plan and research your new product or service. You can find links to helpful video tutorials to the right under Key links.

Use the links below to navigate to the different sections of this guide.

Market trend research

Environmental scanning research, competitive analysis research, segmentation analysis and consumer buying behaviour research, financial research, additional marketing resources, advanced guides for multiple industries, citing your sources, key resources for finding information on market trends, key industry databases.

• ABI/Inform Complete

Locate industry reports, market reports, and articles. Enter the industry or market in the search box or search by NAICS code (found under the "More search options" heading). Narrow your results by source type/ document type/ location and/or publication date.

Industry reports that include an industry outlook, an overview of the competitive landscape and key statistics. Search by keyword and limit to geography: Canada or U.S.

Includes industry research and analysis, including Market Overviews. Learn how to conduct industry research using Marketline from this video tutorial .

Contains market research data, i.e. information on consumer lifestyles and market size.

• S&P NetAdvantage

Comprised of detailed surveys for over 50 U.S. industries. Coverage includes industry trends and a guide to analyzing companies in each industry. To access> Click on the "Industries" tab at the top of the screen and select your industry from the drop down menu or use the drop down menu under "Quick Links – Recently Updated Industry Surveys" from the main page.

• CIRC’s Associations Canada

Canada's Information Resource Centre (CIRC) provides a listing of Canadian Associations. Associations can provide detailed information on their respective industry. N.B. Be sure to uncheck all databases, with the exception of Associations Canada.

Article databases

• ABI/Inform Trade & Industry

Contains trade and industry articles covering market trends, products, and companies

• CBCA Complete

Includes articles from Canadian journals, magazines, and news resources

• Business Source Complete

Provides business articles, case studies, industry reports, and market research data

Global database of newspaper and other popular articles, excellent resources for consumer information and market trends.

Key websites

Contains Canadian industry statistics

Key resources for finding information on environmental factors

Key databases.

Locate industry reports, market reports, and articles that discuss external factors impacting your product or service. Enter the industry or market in the search box or search by NAICS code (found under the "More search options" heading). Narrow your results by source type/ document type/ location and/or publication date.

Provides industry research and analysis, including Five Forces Analyses. Learn how to conduct industry research using Marketline from this video tutorial .

Contains expert analysis on factors impacting markets, including social and demographic trends.

Comprised of detailed surveys for over 50 U.S. industries. Coverage includes current market environment. To access> Click on the "Industries" tab at the top of the screen and select your industry from the drop down menu or use the drop down menu under "Quick Links – Recently Updated Industry Surveys" from the main page.

• Thomson One Investext

Includes SWOT analysis and industry research reports. Go to "Screening & Analysis"> "Research"> "Research Search" > search by SIC, NAICS or text. N.B. Be sure to change the report date to a longer period than the 90 day default range so as to retrieve a good selection of reports. **You must use Internet Explorer for full functionality of the database. Learn how to use Thomson One to find industry analyst reports from this video tutorial .

Canada's Information Resource Centre (CIRC) provides a listing of Canadian Associations. Associations can provide detailed information on their respective industry such as current market forces. N.B. Be sure to uncheck all databases, with the exception of Associations Canada.

Consult a Canadian company’s annual report for environmental factors affecting its respective market

Review annual reports of a U.S. company for environmental factors affecting its particular market

Key resources for finding competitive intelligence and market share information

Includes information on brand competition, market sizes, company shares, brand shares, etc.

• LexisNexis Academic

Allows the creation of a company list to compare companies operating in the same industry by specific industry classification codes. Above the search box, click "Search by Subject or Topic" > Click "Dossier(Company, Executive, & Industry)" > Select the "Create a Company List" tab> Enter SIC or NAICS Code(s) and any other criteria> Once search options are chosen, hit the "Create" button. Click "Customize" to customize the list. For step-by-step instructions, view the video tutorial Build a Company List .

Contains industry reports that discuss competitors, market share, and Porter’s Five Forces analysis, i.e. degree of rivalry and new entrants. Learn how to use Marketline to find Five Forces analysis from this video tutorial .

• Market Share Reporter

Provides comparative market share information.

Includes industry reports with emphasis on an industry’s competitive landscape. Go to "Screening & Analysis"> "Research"> "Research Search" > search by SIC, NAICS or text. N.B. Be sure to change the report date to a longer period than the 90 day default range to retrieve a good selection of reports. **You must use Internet Explorer for full functionality of the database. Learn how to use Thomson One to find industry analyst reports from this video tutorial .

Provides business articles, industry reports, and market research data

• Industry Canada

Provides Canadian industry reports and government publications on key sectors

Key resources for finding information on a market segment and consumer buying behaviour

Contains industry reports that discuss Porter’s Five Forces analysis, i.e. buyer power. Learn how to use Marketline to find Five Forces analysis from this video tutorial .

Contains market research data, i.e. information on consumer spending patterns and market size

Includes industry reports with emphasis on consumer spending. Go to "Screening & Analysis"> "Research"> "Research Search" > search by SIC, NAICS or text. N.B. Be sure to change the report date to a longer period than the 90 day default range to retrieve a good selection of reports. **You must use Internet Explorer for full functionality of the database. Learn how to use Thomson One to find industry analyst reports from this video tutorial .

Contains trade and industry articles covering market and product trends, consumer behaviour, and company information.

Provides business articles, industry reports, and market research information, including consumer buying trends.

• Census of Canada

Locate Census profiles for specific geographical (market) areas, i.e. City of Toronto, Toronto Census Metropolitan Area (CMA), Province of Ontario, etc.

• National Household Survey (NHS)

Find NHS Profiles that include data on topics such as Income, Occupation, and Education for specific Canadian geographical areas.

Provides Canadian socio-economic data such as neighbourhood income and demographics as well as population estimates.

• Survey of Household Spending (SHS) via <odesi>

Provides data on expenditures such as household spending on food expenditures (Table 203-0028), as well as household equipment (Table 203-0027, Table 203-0031).

For access: Select "Browse" link at top right. In new window, select "Consumer Surveys" at top left. Expand "Canada" and then expand "Survey of Household Spending (SHS)". Choose most recent year and then the title. Click "Metadata" then "Study Description" through to "Data Access" then click "Access Data here" (right pane). Or select CANSIM table: Survey of Household Spending - 3508

Key resources for finding financial information

Contains sales data and statistics (historical, current, and forecasts) for a variety of different products and services.

• Mergent Online

Provides annual reports and company financials - i.e. income statements, cash flow statements. Run a company search> Select the "Company Financials" tab> From the drop-down menu, select "Balance Sheet", "Income Statement", "Retained Earnings", "Cash Flow" or "All Sections"> Click "Refresh". Adjust date range if needed. Also see "Business Segments" under "Company Details" for possible financial results for subsidiaries. The data can also be downloaded into an Excel format. Learn how to find company financials using Mergent Online from this video tutorial .

Includes financial information on public companies, such as balance sheets and cash flow. Select "Companies/Markets"> "Company" > and enter a company name or symbol. Select "Financial Results" to choose various financial statements for the company in question.

Comprised of detailed surveys for over 50 U.S. industries. Coverage includes a financial review of an industry-specific company, i.e. income statement analysis of a broadcast/cable company. To access, click on the "Industries" tab at the top of the screen and select your industry from the drop down menu or use the drop down menu under "Quick Links – Recently Updated Industry Surveys" from the main page.

Contains financial analysis, forecasts, and filings. Use the "Company Views" tab to access estimates, filings, and price charts. Or go to "Screening & Analysis"> "Research"> "Research Search" > search by SIC, NAICS or text to find analyst reports. N.B. Be sure to change the report date to a longer period than the 90 day default range to retrieve a good selection of reports. ** You must use Internet Explorer for full functionality of the database. Learn how to use Thomson One to find analyst reports from this video tutorial .

Review annual reports of Canadian companies for financial statements.

Review annual reports of U.S. companies for financial statements.

• GoogleFinance

This website provides a broad range of information about stocks, public and private companies, including quotes, charts and estimates analysis. Search and display your company> scroll down and click on "More from Reuters" in the middle of the screen> click on the "Financials" tab at the top of the screen.

• YahooFinance

Current and historical company information for companies listed on the major US and Canadian stock exchanges. Includes stock data, charting capabilities, performance, financial ratios (including beta), and comparable companies.

• Market Research World

A UK based online portal that offers a number of online resources including reports and articles related to market research. Includes global coverage but with a strong emphasis on Europe. To locate market research articles and reports see the menu and select “Market Research Findings”, “Library of Research Articles”, or “Market Research News”.

Nielsen is a global information and measurement company that provides market research related reports. Coverage includes over 100 countries. When searching for relevant reports select “Insights” from up-top and then use the tool-bar on the left to narrow your results. Alternatively, you can enter in keywords into the search bar located at the top-right to locate relevant results. Most reports are available for free immediately, while others can be requested free of charge.

• Canada Business Network (Canadian Federal Government)

Provides information on key marketing concepts, including a section on how to develop a marketing plan.

• BU 352 - Market Research Resources - Landscaping & Gardening
• BU 352 - Market Research Resources - Home Improvement
• BU 352 - Market Research Resources - Information Technology
• BU 352 - Market Research Resources - Smartphones
• BU 352 - Market Research Resources - Toys
• BU 352 - Market Research Resources - Beverages
• BU 352 - Market Research Resources - Beer and Liquor
• BU 352 - Market Research Resources - Watches
• BU 352 - Market Research Resources - Pet Products
• BU 352 - Market Research Resources - Beauty
• BU 352 - Market Research Resources - Insurance
• Laurier Library: Citation Styles

Page Owner: Matt Rohweder

Page Feedback

Last Updated: December 2, 2022 4:55pm

Researched by Consultants from Top-Tier Management Companies

Powerpoint Templates

Icon Bundle

Kpi Dashboard

Professional

Business Plans

Swot Analysis

Gantt Chart

Business Proposal

Marketing Plan

Project Management

Business Case

Business Model

Cyber Security

Business PPT

Digital Marketing

Digital Transformation

Human Resources

Product Management

Artificial Intelligence

Company Profile

Acknowledgement PPT

PPT Presentation

Reports Brochures

One Page Pitch

Interview PPT

All Categories

Must-Have University Marketing Plan Samples with Templates and Examples

You are a university administrator working to increase enrollment and maintain your position in the education industry. You have a hardworking marketing expert, but the never-ending need for new strategies and innovative campaigns is challenging.

Here's the alarming part though: 85 % of institutions say they don't have a formal marketing strategy and education marketing plan . This is why many universities fail to convey their worth to prospective students adequately. A well-thought-out marketing strategy is what you need.

To help you achieve your goals, here is the solution from SlideTeam; University Marketing Plan Templates and real-world examples. With this priceless tool, you can create a compelling marketing strategy that matches your university's unique strengths and achieves its particular objectives.

Check out our blog on education flyer templates and learn how they can be helpful for you.

Use our tried-and-true University Marketing Plan Templates to raise your university's marketing results to new heights. Join us on this adventure; we guarantee your enrollment numbers will skyrocket.

Boost Enrollment Rates to the Peak with Our University Marketing Plan Template

SlideTeam templates has been carefully crafted to capture your audience, and can be modified to include your university logo and text and much more with their 100% editable nature. Let's get a detailed overview of every slide of this template. Here we go!

DOWNLOAD NOW

Template 1: Steps for Effective Marketing Plans

The methods necessary to increase lead creation through tactical marketing are outlined in this slide. First, the institute's strengths are identified, then promotional materials are disseminated, scholarships are provided, a user-friendly website is created, and a solid social media presence is established. By following the procedures mentioned in this PPT Slide, you can be sure that your university's marketing efforts will be consistent and effective.

Template 2: University Marketing Plan Checklist

This PowerPoint Slide provides a detailed implementation strategy for assessing and bettering university marketing tactics. It includes essential steps like assessing the current situation, identifying strengths, weaknesses, opportunities, and threats, and deciding on the most efficient distribution routes. It also stresses the significance of performance metrics for evaluating the plan's efficacy. By following this checklist, universities may solidify their standing, and realize their objectives in the face of stiff competition.

Template 3: SWOT Analysis

This presentation slide examines institutions' crucial SWOT analysis process to create a solid marketing strategy. This study evaluates the targeted regions in terms of their SWOT (strengths, weaknesses, opportunities, and threats). Institutions can better capitalize on their strengths, rectify their flaws, grasp opportunities, and overcome problems, if they take the time to investigate these factors. Analyzing these gives you a solid basis for developing a marketing plan to maximize your business's success.

Template 4: Communication Strategies Within Marketing Plan

To reach their intended demographic, university marketers apply various strategies for university communication , some of which are shown in this slide.

It includes short videos, search engine optimization, omnichannel promotion, chatbot incorporation, live streaming, and audience capitalization are all highlighted. By using these various tactics, colleges may reach out to more people and increase the success of their marketing campaign. Get this template now.

Read our blog on a one-page education template that can be more useful to make your audience feel WOW.

Template 5: 5 Phase Timeline Showing Marketing Plan Implementation

This presentation provides a detailed timeline showing the sequential execution of an enhanced marketing strategy. The process has five main steps: assessing the current state, doing a SWOT analysis, creating a marketing strategy, putting that plan into action, and finally, evaluating how well it worked. Each step is meticulously planned to guarantee a systematic, data-driven strategy that allows businesses to track their progress, make necessary adjustments, and ultimately reach their marketing objectives.

Template 6: Stellar Strategic Marketing Plan for Awareness

This persuasive slide comprises of a marketing strategy that aims to raise awareness of the brand and its visual identity to a broader audience. It has well-defined objectives, a specific demographic in mind, creative advertising, streamlined distribution routes, and an organized timeline. Marketers may increase brand recognition, reach their target demographic, and strengthen their product's aesthetic appeal, using this methodical strategy.

Template 7: Marketing Action Plan for Lead Generation

This slide shows an active marketing plan for university customer lead generation and brand awareness. It gives a complete picture of what needs to be done, how much it will cost, what resources will be required, when they need to be ready, and what the current state is. Businesses may actively acquire and convert leads by following this well-structured action plan, increasing the likelihood of their marketing efforts being practical and quantifiable.

Template 8: Build Brand Image with Top Marketing Strategy

This presentation slide shows an engaging marketing approach to building a solid brand identity. It includes targeted recruiting to develop brand ambassadors, a compelling digital presence to engage audiences, striking brand commercials, and optimized inbound logistics to maximize brand awareness. Companies may establish a memorable brand name, strengthen client loyalty, and stand out in a crowded marketplace using these.

Template 9: Scalable Dashboard to Analyze Marketing Plan Performance

This slide showcases an interactive dashboard developed to monitor and assess the efficacy of the university's promotional efforts. Featured data include acceptance/admittance rates, overall enrollment numbers, and graduation/dropout rates. It also includes helpful charts depicting statistics by gender, race, and country of residence, which may be used to evaluate the efficacy and scalability of the university's marketing efforts.

Template 10: Different Marketing Channels Usage in Marketing Plan

This slide shows the many promotional avenues the institution is making use of. Digital, print, sponsorships, periodicals, television, contract services, radio, email, transportation, and outdoor advertising are all shown visually, along with their respective percentages of use. The university's marketing efforts are more likely to be fruitful and widespread if they draw on such a wide variety of platforms. So, why wait?

Get the Next-Gen Solution for University Marketing

This template provides a game-changing answer for educational institutions whether you're a marketing expert, university administrator, professor, or head of a student group. Don't wait too long to implement the possibility of making a real difference with your university advertising .

If you are looking for exclusive educational PowerPoint presentations for your institution's marketing, get an insight into our blog to know the templates you can use.

FAQs on University Marketing Plans

What is a university marketing plan.

A university's marketing strategy defines its intended marketing tactics and efforts to build its reputation, increase enrollment, and foster community support. It's a guide for getting the university to where it wants to be in marketing.

A typical strategy would examine the institution's strengths, shortcomings, intended audience, and competitive environment. It describes various promotional initiatives, including online and social media campaigns, content development, advertising, events, and collaborations.

How do you create a marketing plan for a new university?

Here are the building blocks of a successful marketing strategy:

• Market Research: Complete in-depth market research to learn about the intended audience's likes, dislikes, wants, and demographics.
• Define Precise Objectives: Establish clear marketing goals, such as increasing student applications, boosting brand recognition, or broadening the organization's reach.
• Develop Strategies: Such initiatives include online advertising and content production, campus gatherings, partnerships, and community service.
• Budget Allocation: Spend money on marketing, but emphasize the projects with the best return on investment.
• Create an Implementation Plan: Make an Implementation Plan defining who is responsible for what and by when to put the marketing strategy into action.
• Monitor and Measure: Using data analytics, consistently track how well your marketing campaigns are doing. Change tactics as required in response to findings.
• Engage the Community: Create lasting connections with the local community, students, teachers, and alums, to boost brand awareness and loyalty. 
• Know Success Rate: Evaluate the marketing strategy's success regularly and adjust to customer input and changing market conditions.

How do you market a university?

Some essential tactics for promoting a university are listed below:

• Digital Presence: Create a robust online presence by showcasing the university's programs, accomplishments, and campus life via a user-friendly website, active social media profiles, and exciting content.
• Location-based targeting: Use demographically and interest-based targeting in digital advertising campaigns on channels like Google Ads and social media to connect with potential students and their families.
• Content Marketing: Make blogs, videos, and infographics that are useful and instructive to establish the university as an expert resource and draw in prospective students.
• Campus Events: Coordinate open houses, guided tours, and other academic activities to introduce potential students to the university and its teachers and students.
• Partnerships: Work with nearby companies, high universities, and community groups to raise awareness of and support the institution.
• Make connections: Fostering solid connections with alums creates brand ambassadors who can advocate for the institution and its successes, which brings us to point number six: 
• Financial Aid and Scholarships: Scholarships and other forms of financial help may be used to entice potential students and ease their minds about the cost of attending college.

What is the significance of university marketing templates?

The importance of university marketing templates in simplifying and improving marketing activities for educational institutions cannot be overstated. Universities may save time and effort using these templates, which give pre-designed structures and layouts for creating professional and aesthetically pleasing marketing materials.

Prospective students, parents, alums, and stakeholders are more likely to interact positively with the brand if they recognize it as consistent throughout time. Further, marketing templates can save time and money by allowing teams to quickly modify them with unique text and imagery, speeding up the rollout of campaigns and other efforts.

Related posts:

• An All-Encompassing Guide to Business Management (Best Templates Included)
• 10 Mistakes That Cost Marketing Managers Their Customer Base (And Top PowerPoint Templates That Can Help Fix Them)
• Why Product Management Templates Are a Must for Every Business in 2021
• [Updated 2023] 10 Best PowerPoint Templates to Make Customer-Centric Marketing a Cakewalk

Liked this blog? Please recommend us

Must Have Earned Media Strategy Templates with Examples and Samples

Top 7 Social Media Marketing Strategy Templates with Examples and Samples

This form is protected by reCAPTCHA - the Google Privacy Policy and Terms of Service apply.

Digital revolution powerpoint presentation slides

Sales funnel results presentation layouts

3d men joinning circular jigsaw puzzles ppt graphics icons

Business Strategic Planning Template For Organizations Powerpoint Presentation Slides

Future plan powerpoint template slide

Project Management Team Powerpoint Presentation Slides

Brand marketing powerpoint presentation slides

Launching a new service powerpoint presentation with slides go to market

Agenda powerpoint slide show

Four key metrics donut chart with percentage

Engineering and technology ppt inspiration example introduction continuous process improvement

Meet our team representing in circular format

• Customer Reviews
• Extended Essays
• IB Internal Assessment
• Theory of Knowledge
• Literature Review
• Dissertations
• Essay Writing
• Research Writing
• Assignment Help
• Capstone Projects
• College Application
• Online Class

What Students Need to Know About A Marketing Plan Assignment

by  Antony W

April 21, 2022

Have you ever spent hours or days working on an assignment, only to realize that you were doing the exact opposite of what you were supposed to be doing? It’s not a good feeling, especially when that assignment is due in a few days and you realize that you have to start all over again.

When it comes to marketing plan assignments, it’s easy to make this kind of mistake because every school and instructor has their unique ways of approaching the course. However, there are still some underlying principles that remain common in all kinds of marketing plan assignments no matter where you go.

Marketing plan assignments are part of the curriculum for students taking courses in business and finance. Your teacher may have taught a lot about the course in class, but the assignment is likely to throw a few curveballs your way.

With these two facts in mind, we thought that a comprehensive guide on what marketing plan assignments are about might help many students gain confidence. And, if you still feel lost by the end of this short piece, we promise to offer an even better solution to your problems.

Here are the facts to know about marketing plan assignments, but before that:

Take time to research and find quality sources .

The first step towards writing a top-quality marketing plan is to prepare. The preparation phase allows you to read the assignment guidelines and look into what the teacher needs. After that, find your data sources so that you will have all the resources you need for reference once you sit down to start writing.

Preparing early also helps in easing the pressure that comes with the last-minute rush. You will have all the time to research, write and edit the marketing plan assignment. Start as early as possible, even if it seems like you have more than enough time ahead.

1. A Marketing Plan Assignment Has Six Key Sections

A marketing plan is structured writing with a clear format. Every marketing plan will have six major sections, although your instructor may add or knock a few out. These six key sections of the marketing plan assignment are;

• Executive summary – This is the introduction to the marketing plan. It contains information on the need for the marketing plan. It allows the audience to analyze how sound the project is without having to read it all. It is a concise summarization of what the marketing plan is about
• Situation analysis – This is the real-world analysis in regards to the marketing plan. The write-up at this point will depend on the marketing plan assignment instructions. The analysis covers everything on the industry you have chosen to write on. It looks into the market trends, environmental factors, and other sales and price forces.  It is also the point to analyze competition, customers, and sales.
• Marketing objectives – The market objectives depend on the situation analysis. At this point, you will write on the goals you want the company to achieve. You detail the goals and the current market position.  The objectives details quantity, timeframe, direction, and rationale. The objectives must neither be too ambitious or too non-ambitious.
• Marketing strategy – The strategy details how to achieve the objectives. It looks into the opportunities and obstacles in meeting the objectives. For that, it also relies on situational analysis. Some of the possible strategies would be to use the competition or target a new segment.
• Financial documents – writing about the financial documents tests your accuracy. You have to use correct figures to ensure the work makes sense. It is where you will need the research skills to determine the industry specifics. Consider including some elements like charts and graphs.
•  Monitors and controls – The marketing plan assignment is never complete without indicating who to monitor the project. Failing to have a manager means no one would take responsibility in case of any mishap.

2. Proofreading is Key

Even though it seems the content has the most of the marketing plan assignment, revision takes a bit of time. Most students tend to be so exhausted by the time they finish the writing. that they would rather turn the paper in without giving it another look. That is how they end up scoring low grades.

The best way is to include the revision time when planning. Take time away from the paper once you are done. You can then come back with a fresh brain to go through it one more time.

The editing process allows you to note gaps and other mistakes like grammatical and typing errors. An error-free marketing plan assignment sets you apart as a keen and focused student. This increases your chances of scoring highly.

3. Seek Help for Marketing Plan Assignments

Never be afraid of asking for help when you need it. With an assignment such as marketing plans, the help of expert marketing plan writers can put you squarely on the path to that target GPA. You can always seek help from your classmates or the teacher in form of clarification on areas you are less conversant with, but only a student services company like Help for Assessment can go that extra mile for you.

A professional marketing plan writing service will handle the whole assignment for you upon request, submitting a fully completed assignment in only a few hours or days depending on your deadline.

With such a comprehensive solution to marketing plan writing needs, it’s surprising that not more students opt for this straightforward solution. We do know that some students fear getting caught, and we have a guide on that if that is what you are afraid of.

In most cases, however, the fear of high costs involved in marketing plan writing services online is one of the reasons most students avoid professional companies like ours. In truth, an agency like Help for Assessment is more affordable than you think. We even offer custom pricing for those with unique circumstances such as very urgent deadlines, all tailored to ensure the perfect student experience.

Using a professional marketing plan writing service is both time and money-saving. It frees you up the time to concentrate on the other topics you perform well. You are also assured of high grades hence won’t spend any money for retakes in case of failure.

You can opt to take the risk of making mistakes with your marketing plan assignment, or you can have the right academic experts handle it for you. You can even submit your half-done assignment to us for review and checking before you submit it to assure yourself of top grades.

As a top marketing plan assignment agency, Help for Assessment has all you need to ace your marketing plan assignment. We are a team of qualified writers ready to handle that work for at very affordable rates. Contact us for the best marketing plan assignment writing.

About the author 

Antony W is a professional writer and coach at Help for Assessment. He spends countless hours every day researching and writing great content filled with expert advice on how to write engaging essays, research papers, and assignments.

5 Steps to Create an Outstanding Marketing Plan [Free Templates]

Published: January 04, 2024

Do you take a good, hard look at your team's marketing strategy every year?

You should. Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan.

To make your plan's creation easier, we've put together a list of what to include in your plan and a few different planning templates where you can easily fill in the blanks.

To start, let's dive into how to create a marketing plan and then take a look at what a high-level marketing plan has inside.

In this article, we're going to discuss:

• What a High-Level Marketing Plan Includes

How to Create a Marketing Plan

• Marketing Plan Templates You Can Use
• Simplified Marketing Plan Template
• Plus — Social Media Plan Templates

Free Marketing Plan Template

Outline your company's marketing strategy in one simple, coherent plan.

• Pre-Sectioned Template
• Completely Customizable
• Example Prompts
• Professionally Designed

You're all set!

Click this link to access this resource at any time.

Fill out this form to access a free marketing plan template.

Marketing plan outline.

Download This Marketing Plan Outline for Free

The above marketing plan outline will help you create an effective plan that easily generates buy-in from stakeholders and effectively guides your marketing efforts.

Marketing plans can get quite granular to reflect the industry you're in, whether you're selling to consumers (B2C) or other businesses (B2B), and how big your digital presence is. Nonetheless, here are the elements every effective marketing plan includes:

1. Business Summary

In a marketing plan, your business summary is exactly what it sounds like: a summary of the organization. It's essential to include this information so that all stakeholders, including your direct reports, learn about your company in detail before delving into the more strategic components of your plan.

Even if you’re presenting this plan to people who’ve been in the company for a while, it doesn’t hurt to get everyone on the same page.

Most business summaries include:

The company name

Where it's headquartered

Its mission statement

Our marketing plan outline also includes information on marketing leadership, which is especially helpful for companies with large marketing teams.

2. SWOT Analysis

Your marketing plan's business summary also includes a SWOT analysis , which covers your business's strengths, weaknesses, opportunities, and threats. It’s essential to include this information so you can create targeted strategies that help you capitalize on your strengths and improve upon your weaknesses.

In my experience, you need a lot of patience when doing a SWOT analysis; it requires market research and competitive analysis to become truly accurate. I tend to revisit this section periodically, adjusting it as I discover more information about my own business and competition.

3. Business Initiatives

The business initiatives element of a marketing plan helps you segment the various goals of your department. Be careful not to include big-picture company initiatives, which you'd normally find in a business plan. This section should outline the projects that are specific to marketing. You'll also describe the goals of those projects and how those goals will be measured.

Every initiative should follow the SMART method for goal-making . They should be specific, measurable, attainable, relevant, and time-bound. For example, a broad goal might be something like, "Increase my Facebook following." But a SMART-ified version of this goal could be, "Increase my Facebook following by 30% by June." See the difference?

4. Customer Analysis

In this part of the marketing plan outline, you get plenty of space to share all the data you collected during your market research . If your company has already done a thorough market research study, this section of your marketing plan might be easier to put together. Either way, try to do your research before synthesizing it in a shareable document like this one.

Ultimately, this element of your marketing plan will help you describe the industry you're selling to and your buyer persona . A buyer persona is a semi-fictional description of your ideal customer, focusing on traits like:

Personal challenges

Triggering event

5. Competitor Analysis

Positioning

Market share

Our marketing plan template includes space to list out the specific products you compete with, as well as other facets of the other company’s strategy, such as their blogging efforts or customer service reputation. Keep this part of your plan simple — your full competitive analysis should be done separately. Here are a few competitive analysis templates to get started.

6. Market Strategy

Your market strategy uses the information included in the above sections to describe how your company should approach the market. 

For instance, when I'm filling out this section, I always pull insights from my SWOT analysis, my competitive analysis, and my general market research. This helps me write targeted, effective descriptions of my strategies.

Here's an example: if you found that one of your competitors employs stronger social media marketing strategies , you might add "We'll post 3 times per week on our social media profiles" under "Promotion."

In our full-length marketing plan outline, the market strategy section contains the "seven Ps of marketing" (or the “ extended marketing mix ”):

Physical Evidence

(You'll learn more about these seven sub-components inside our free marketing plan template, which you can download below.)

When I created my first marketing plan, I made the mistake of confusing the marketing budget section of my plan with my product's price and other financials.

Here's a better way to think of this section: it should describe how much money the business has allotted the marketing team to pursue the initiatives and goals outlined in the elements above.

Depending on how many individual expenses you have, you should consider itemizing this budget by what specifically you'll spend your budget on. Example marketing expenses include:

Outsourcing costs to a marketing agency and/or other providers

Marketing software

Paid promotions

Events (those you'll host and/or attend)

Knowing the budget and doing analysis on the marketing channels you want to invest in, you should be able to come up with a plan for how much budget to invest in which tactics based on expected ROI. From there, you'll be able to come up with financial projections for the year. These won't be 100% accurate but can help with executive planning.

Remember: Your marketing plan only includes a summary of the costs. We recommend keeping a separate document or Excel sheet to help you calculate your budget much more effectively. Here’s a marketing budget template to get started .

8. Marketing Channels

Your marketing plan should also include a list of your marketing channels. While your company might promote the product itself using certain ad space, your marketing channels are where you'll publish the content that educates your buyers, generates leads, and spreads awareness of your brand.

If you publish (or intend to publish) on social media, this is the place to talk about it. Use the Marketing Channels section of your marketing plan to map out which social networks you want to launch a business page on, what you'll use this social network for, and how you'll measure your success on this network.

Part of this section's purpose is to prove to your superiors, both inside and outside the marketing department, that these channels will serve to grow the business.

Businesses with extensive social media presences might even consider elaborating on their social strategy in a separate social media plan template.

9. Marketing Technology

Last, but certainly not least, your marketing plan should include an overview of the tools you'll include in your marketing technology (MarTech) stack . These are the tools that will help you achieve the goals you outlined in the previous sections. Since all types of marketing software usually need a generous investment from your company’s leadership, it’s essential to connect them to a potential ROI for your business.

For each tool, describe what exactly you’ll use it for, and be sure that it’s a strategy that you’ve mentioned elsewhere. For instance, we wouldn't recommend listing an advertising management tool if you didn’t list “ PPC Advertising ” under “Marketing Channels.”

• Conduct a situation analysis.
• Define your target audience.
• Write SMART goals.
• Analyze your tactics.
• Set your budget.

1. Conduct a situation analysis.

The first step I take when creating a marketing plan is conducting a SWOT analysis. It helps me uncover the strengths, weaknesses, opportunities, and threats facing my business.

Additionally, I need a good picture of the current market. How do I compare to my competitors? Doing a competitor analysis can help.

In doing so, I can identify the gaps (and opportunities) in a competitor's approach. What are they missing? What can I offer that'll give me a competitive advantage?

Answering questions like this should help you figure out what your customer wants, which brings us to step number two.

2. Define your target audience.

If your company already has buyer personas , this step might just mean you have to refine your current personas.

But if you don't have a buyer persona, you should create one. To do this, you might have to conduct market research.

Your buyer persona should include demographic information such as age, gender, and income. However, it will also include psychographic information such as pain points and goals. What drives your audience? What problems do they have that your product or service can fix?

Once you have this information written out, it'll help you define your goals, which brings us to step number three.

3. Write SMART goals.

My mother always used to tell me, "You can't go somewhere unless you have a road map." Now, for me, someone who's geographically challenged, that was literal advice.

However, it can also be applied metaphorically to marketing. You can't improve your ROI unless you know what your goals are.

After you've figured out your current situation and know your audience, you can begin to define your SMART goals .

SMART goals are specific, measurable, attainable, relevant, and time-bound. This means that all your goals should be specific and include a time frame for which you want to complete them.

For example, your goal could be to increase your Instagram followers by 15% in three months. Depending on your overall marketing goals, this should be relevant and attainable. Additionally, this goal is specific, measurable, and time-bound.

Before you start any tactic, you should write out your goals. Then, you can begin to analyze which tactics will help you achieve that goal. That brings us to step number four.

4. Analyze your tactics.

At this point, you've written down your goals based on your target audience and current situation.

Now, you have to figure out what tactics will help you achieve your goals. Plus, what are the right channels and action items to focus on?

For example, if your goal is to increase your Instagram followers by 15% in three months, your tactics might include hosting a giveaway, responding to every comment, and posting three times on Instagram per week.

Once you know your goals, brainstorming several tactics to achieve them should be easy. That said, you may not be able to pursue every tactic on your list (unless you have an unlimited budget, which, if so, jealous ) — which brings us to step number five.

5. Set your budget.

Before you can begin implementing any of the ideas that you've come up with in the steps above, you have to know your budget.

For example, your tactics might include social media advertising. However, if you don't have the budget for that, then you might not be able to achieve your goals.

While you're writing out your tactics, be sure to note an estimated budget. You can include the time it'll take to complete each tactic in addition to the assets you might need to purchase, such as ad space.

Now that you know how to create your marketing plan, let's dive into creating a marketing campaign outline that will help you reach the goals outlined plan.

Marketing Plan Timeline

Rolling out a new marketing plan is a big lift. To make sure things are running smoothly with all of your projects, you'll want to create a timeline that maps out when each project is happening.

A marketing plan timeline allows your team to view all projects, campaigns, events, and other related tasks in one place — along with their deadlines. This ensures everyone on your team knows what’s due, when it’s due, and what’s up next in the pipeline. Typically these plans cover marketing efforts for the entire year, but some companies may operate on a bi-annual or quarterly basis.

Once you’ve completed your analysis, research, and set goals, it’s time to set deadlines for your assignments. From new blog posts and content initiatives to product launches, everything will need a deadline. Take into account any holidays or events taking place over the course of the year.

While setting deadlines for the entire year may seem daunting, start by estimating how long you think each task will take and set a deadline accordingly. Track the time it actually takes for you to complete similar types of projects. Once you’ve completed a few of them, you’ll have a better idea of how long each takes and will be able to set more accurate deadlines.

For each project, you’ll want to build in time for:

• Brainstorming : This is the first phase where your idea comes to life in a project outline. Decide what you want to achieve and which stakeholders need to be involved to meet your goal. Set a due date and set up any necessary meetings.
• Planning : This can include determining the project’s scope, figuring out how much budget will be allocated for it, finalizing deadlines and who is working on each task. Map out any campaigns needed for each project (social media, PR, sales promotions, landing pages, events, etc.).
• Execution : This third phase is all about your project launch. Decide on a date to launch and monitor the progress of the project. Set up a system for tracking metrics and KPIs.
• Analysis : In this final phase you will analyze all of your performance data to see whether or not your marketing efforts paid off. Did you meet your goals? Did you complete your projects on time and within budget?

All projects and their deadlines should be in a central location where your team can access them whether that’s a calendar like HubSpot's tool , shared document, or project management tool.

One-Page Marketing Plan Template

As demonstrated above, a marketing plan can be a long document. When you want to share information with stakeholders or simply want an overview of your plan for quick reference, having a shorter version on hand can be helpful. A one-page marketing plan can be the solution, and we’ll discuss its elements below.

Include your company name, list the names of individuals responsible for enacting the different stages of your plan, and a brief mission statement.

2. Business Initiatives

3. Target Market

Outline your target audience(s) that your efforts will reach. You can include a brief overview of your industry and buyer personas.

This is an overview of the money you’ll spend to help you meet your marketing goals. Create a good estimate of how much you'll spend on each facet of your marketing program.

5. Marketing Channels

List the channels you’ll use to achieve your marketing goals. Describe why you're using each channel and what you want to accomplish so everyone is on the same page.

Free Marketing Plan Template [Word]

Now that you know what to include in your marketing plan, it's time to grab your marketing plan template and see how best to organize the six elements explained above. The following marketing plan template opens directly in Microsoft Word, so you can edit each section as you see fit:

Download your marketing plan template here .

Marketing campaign template.

Your marketing plan is a high-level view of the different marketing strategies you’ll use to meet your business objectives. A marketing campaign template is a focused plan that will help achieve those marketing goals.

A marketing campaign template should include the following key components:

• Goals and KPIs: Identify the end goal for each of the individual campaigns you’ll run and the metrics you will use to measure the results of your campaign when it ends. For example, conversion rates, sales, sign-ups, etc.
• Channels: Identify the different channels you’ll use to enact your marketing campaign to reach your audience. Maybe you run a social media campaign on Twitter to raise brand awareness or a direct mail campaign to notify your audience of upcoming sales.
• Budget : Identify the budget you’ll need to run your campaign and how it will be distributed, like the amount you’ll spend on creating content or ad placements in different areas. Having these numbers also helps you later on when you quantify the success of your campaign, like ROI.
• Content: Identify the type of content you’ll create and distribute during your campaigns—for example, blog posts , video ads, email newsletters, etc.
• Teams and DRIs: Identify the teams and people that will be part of enacting your marketing plan from start to finish, like those responsible for creating your marketing assets, budgets, or analyzing metrics once campaigns are complete.
• Design: Identify what your marketing campaigns will look like and how you’ll use design elements to attract your audience. It’s important to note that your design should directly relate to the purpose of your campaign.

Digital Marketing Plan Template

A digital marketing plan is similar to a marketing campaign plan, but, as the name suggests, it’s tailored to the campaigns that you run online. Let’s go over the key components of a digital marketing plan template to help you stay on track to meet your goals.

• Objectives: The goals for your digital marketing and what you’re hoping to accomplish, like driving more traffic to your website . Maybe you want to drive more traffic to your website, or
• Budget : Identify how much it will cost to run your digital marketing campaign and how the money will be distributed. For example, ad placement on different social media sites costs money, and so does creating your assets.
• Target audience: Which segments of your audience are you hoping to reach with this campaign? It’s essential to identify the audiences you want to reach with your digital marketing, as different channels house different audience segments.
• Channels: Identifies the channels that are central to your digital marketing campaign.
• Timeline: Explains the length of time your digital campaigns will run, from how long it should take to create your assets to the final day of the campaign.

Many people use social media in their digital campaigns, and below we’ll discuss some ideas you can use for inspiration.

Social Media Marketing Plan Templates

As your marketing department grows, so will your presence on social media. And as your social media presence grows, so will your need to measure, plan, and re-plan what types of content you want to publish across each network.

If you're looking for a way to deepen your social media marketing strategy — even further than the marketing plan template above — the following collection of social media marketing plan templates is perfect for you:

Download 10 social media reporting templates here .

In the above collection of marketing plan templates, you'll get to fill in the following contents (and more) to suit your company:

• Annual social media budget tracking
• Weekly social media themes
• Required social media image dimension key
• Pie chart on social media traffic sorted by platform
• Social media post calendar and publish time

Below, let's review the social media reporting templates, and what you'll find in each one.

1. Social Media Questions

This template lists out questions to help you decide which social media management platform you should use.

What We Like

Once you know what social media tactics you're going to implement in your marketing plan, it's time to figure out what channels are right for you. This template will help you do that.

2. Facebook Live Schedule

If Facebook Live is one of the marketing tactics in your plan, this template will help you design an editorial calendar. With this template, you can organize what Facebook live's you want to do and when.

Once you've decided on dates, you can color-code your FB calendar and coordinate with your editorial calendar so everyone can see what lives are running in relation to other campaigns.

3. Instagram Post Log

Are you going to begin using Instagram regularly? Do you want to increase your following? With this template, you can organize your Instagram posts, so everyone on your team knows what posts are going live and when.

This is more than just a content calendar. You can use this doc to collaborate with your team on messaging, landing pages linked in your bio, and campaign rollouts.

4. Paid Social Media Template

With this template, you can organize your annual and monthly budget for your paid social media calendar.

With this spreadsheet, all you need to do is plug in your numbers and the formulas will do the works for you. I recommend using this in conjunction with your marketing plan budget to make sure you are not overspending and funds are allocated appropriately.

5. Social Media Audit

Conducting a social media audit? You can use this template to help you gather the right analytics. Tracking the results of your marketing efforts is key to determining ROI.

Use this template to track each of your campaigns to determine what worked and what didn't. From there, you can allocate funds for the strategies that deliver the results you want.

6. Social Media Editorial Calendar

With this template, you can organize your social media editorial calendar. For example, you can include social media posts for each platform, so your team knows what's going live on any given day.

This calendar makes it easy to track activity across every social media platform, since each platform is assigned a specific color. 

7. Social Media Image Sizes

With this template, your team can have the latest social media image sizes handy. This template includes image sizes for all major social media platforms, including Facebook, Instagram, and Twitter.

Having a resource like this readily available for your team ensures that everyone is on the same page regarding image sizes and prevents delays.

8. Social Media Marketing Proposal

With this template, you can create an entire social media marketing proposal. This will outline the social media goals, the scope of the work, and the tactics that you plan to implement.

This proposal functions as more of a deep dive into the marketing channel section of your marketing plan. It's relatively straightforward and contains all the essential sections of a proposal.

9. Social Media Reporting Template

With this template, you'll gain access to a slide deck that includes templates for social media reporting.

If you plan to implement social media in your marketing plan, these reporting templates can help you track your progress. If using the social media audit above, you can add all of your data here once it's been collected.

10. Hashtag Holidays

If you're going to lean into social media in your marketing plan, you can use hashtag holidays to generate ideas.

These holidays are a great way to fill out your social media publishing schedule. With this template, you'll get a list of all the hashtag holidays for the year. Once you've come up with content ideas, you can add them to your social media calendar.

Simple Marketing Plan Template

Of course, this type of planning takes a lot of time and effort. So if you're strapped for time before the holidays, give our new Marketing Plan Generator a try.

This tool simplifies yearly planning by asking prompted questions to help guide your process. You’ll be asked to input information about:

Try our free Marketing Plan Generator here .

• Your annual marketing mission statement, which is what your marketing is focused on for the year.
• The strategy that you’ll take with your marketing throughout the year to accomplish your marketing goals.
• Three main marketing initiatives that you’ll focus on during the year (i.e., brand awareness or building a high-quality pipeline) metrics you’ll use to measure your success.
• Your target goals for those marketing initiatives like generating 100 leads per week.
• Marketing initiatives that are not aligned with your current strategy to stay focused on your goals and activities that will help you be successful.

Once you input all information, the tool will spit out a table (as shown in the image below) that you can use to guide your processes.

Pro Tip: If the tool doesn't work, clear your browser's cache or access it in incognito mode.

Start the Marketing Planning Process Today

The best way to set up your marketing plan for the year is to start with quick wins first, that way you can ramp up fast and set yourself (and your team) up to hit more challenging goals and take on more sophisticated projects by Q4. So, what do you say? Are you ready to give it a spin?

Editor's note: This post was originally published in December 2016 and has been updated for comprehensiveness.

Don't forget to share this post!

Related articles.

Demystifying Marketing's 6 Biggest Mixed Messages of 2024 with Jasper's Head of Enterprise Marketing

The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence

9 Pivotal Marketing Trends to Watch in 2024, According to Experts

Diving Deep Into Marketing in Construction (My Takeaways)

11 Recommendations for Marketers in 2024 [New Data]

The Top 5 B2C Marketing Trends of 2024 [New HubSpot Blog Data + Expert Insights]

5 Marketing Trends That Might Not Survive in 2024 [HubSpot Research + Expert Insights]

Everything You Need to Know About Webinar Marketing

7 Marketing Questions Teams are Asking in 2024 (+Data & Insights)

50 Small Business Marketing Ideas for 2024

Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform

• school Campus Bookshelves
• menu_book Bookshelves
• perm_media Learning Objects
• login Login
• how_to_reg Request Instructor Account
• hub Instructor Commons

Margin Size

• Download Page (PDF)
• Download Full Book (PDF)
• Periodic Table
• Physics Constants
• Scientific Calculator
• Reference & Cite
• Tools expand_more
• Readability

selected template will load here

This action is not available.

14.9: Assignment- Marketing Plan Peer Review

• Last updated
• Save as PDF
• Page ID 48236
• Lumen Learning

\( \newcommand{\vecs}[1]{\overset { \scriptstyle \rightharpoonup} {\mathbf{#1}} } \)

\( \newcommand{\vecd}[1]{\overset{-\!-\!\rightharpoonup}{\vphantom{a}\smash {#1}}} \)

\( \newcommand{\id}{\mathrm{id}}\) \( \newcommand{\Span}{\mathrm{span}}\)

( \newcommand{\kernel}{\mathrm{null}\,}\) \( \newcommand{\range}{\mathrm{range}\,}\)

\( \newcommand{\RealPart}{\mathrm{Re}}\) \( \newcommand{\ImaginaryPart}{\mathrm{Im}}\)

\( \newcommand{\Argument}{\mathrm{Arg}}\) \( \newcommand{\norm}[1]{\| #1 \|}\)

\( \newcommand{\inner}[2]{\langle #1, #2 \rangle}\)

\( \newcommand{\Span}{\mathrm{span}}\)

\( \newcommand{\id}{\mathrm{id}}\)

\( \newcommand{\kernel}{\mathrm{null}\,}\)

\( \newcommand{\range}{\mathrm{range}\,}\)

\( \newcommand{\RealPart}{\mathrm{Re}}\)

\( \newcommand{\ImaginaryPart}{\mathrm{Im}}\)

\( \newcommand{\Argument}{\mathrm{Arg}}\)

\( \newcommand{\norm}[1]{\| #1 \|}\)

\( \newcommand{\Span}{\mathrm{span}}\) \( \newcommand{\AA}{\unicode[.8,0]{x212B}}\)

\( \newcommand{\vectorA}[1]{\vec{#1}}      % arrow\)

\( \newcommand{\vectorAt}[1]{\vec{\text{#1}}}      % arrow\)

\( \newcommand{\vectorB}[1]{\overset { \scriptstyle \rightharpoonup} {\mathbf{#1}} } \)

\( \newcommand{\vectorC}[1]{\textbf{#1}} \)

\( \newcommand{\vectorD}[1]{\overrightarrow{#1}} \)

\( \newcommand{\vectorDt}[1]{\overrightarrow{\text{#1}}} \)

\( \newcommand{\vectE}[1]{\overset{-\!-\!\rightharpoonup}{\vphantom{a}\smash{\mathbf {#1}}}} \)

For this assignment, students use the same rubric as the instructor (see instructions below) and grade their peers’ work. The peer review grade counts for 25% of a student’s total grade for the Marketing Plan. Each student also receives points for completing the peer review, equivalent to 10% of the total class grade.

Student Instructions: Review a marketing plan prepared by one of your classmates for this course, as assigned by your instructor. Use the rubric’s in your original marketing assignments to evaluate your classmate’s work.

Provide summary comments about each section of the plan, as well as suggestions for improvement in any areas that warrant further attention and work. You should comment on what your peer has done well, along with things to improve.

Remember, as a reviewer your job isn’t just to find nice things to say. Your job is to evaluate the overall quality of the work and identify problems that need to be corrected, so that your peer can improve his or her work and receive full credit for the marketing plan assignment. You will receive credit for the peer review based on the professionalism, thoroughness and accuracy of how you evaluate and provide feedback on your peer’s marketing plan.

Instructor’s Sample Grading Rubric for Peer Review Assignment

Total points possible for Peer Review Assignment: 50 pts.

Contributors and Attributions

• Optional Assignment: Marketing Plan Peer Review. Provided by : Lumen Learning. License : CC BY: Attribution

All Formats

Table of Contents

5 steps to create an effective college marketing plan, 11+ college marketing plan templates, college marketing plan template, basic college marketing plan example, sample college marketing plan template, simple college marketing plan example, standard college marketing plan template, professional college marketing plan, college marketing plan format, printable college marketing plan, college marketing plan sample, basic college marketing plan template, standard college marketing plan.

• Graphic Design

11+ College Marketing Plan Templates in PDF | Word | Google Docs

You might have been joined by some of the most renowned people in the academic field. But if your college name is not presented in front of your potential students in the best possible manner it won’t mean anything. Thus it is important that you have a solid marketing plan that would make your college a household name.

Step 1: Understand Your Strengths

Step 2: create a website, step 3: create social media accounts, step 4: create flyers and get them distributed, step 5: offer scholarship programs.

• Google Docs

More in Marketing

Blank student id card template, university college id card template, simple high school id card template, high school student id card template, school student id card template, college student id card template, vertical university id card template, university id card template, university id card format template, printable university id card template.

• 6+ Email Marketing Questionnaire Templates in PDF | MS Word
• 11+ Shopper Marketing Templates in PDF
• 10+ Marketing Return on Investment Templates in PDF | DOC
• FREE 10+ Business Marketing Research Plan Templates in PDF | MS Word
• 10+ Agency Billboard in Illustrator | InDesign | Pages | Photoshop
• 5+ Real Estate Listing Marketing Plan Templates in PDF
• 8+ Best Real Estate Marketing Letter Templates in PDF
• 4+ Charity Marketing Strategy Templates in PDF | DOC
• 3+ Charity Marketing Plan Templates in PDF | DOC
• 10+ Outdoor Billboards in Illustrator | Photoshop
• 10+ Healthcare Marketing Plan Templates
• 10+ Marketing Plan For Small Business Templates
• 6+ Market Research Questionnaire Templates in PDF | Microsoft Word
• 9+ Market Survey Questionnaire Templates in PDF | DOC
• 16+ Roll-Up Banner Templates

File Formats

Word templates, google docs templates, excel templates, powerpoint templates, google sheets templates, google slides templates, pdf templates, publisher templates, psd templates, indesign templates, illustrator templates, pages templates, keynote templates, numbers templates, outlook templates.

Marketing plan - Assignment PDF

Added on   2021-10-11

End of preview

Want to access all the pages? Upload your documents or become a member.

Marketing Strategy and Plan lg ...

Business plan for grand cafe in chisinau, moldova lg ..., boeing case study analysis report lg ..., btec business unit: btec business unit: btec business unit: btec business unit lg ..., mktm033: the entrepreneurship report lg ..., key processes and business processes in a growing company lg ....

Call for the Admission to PhD positions–XL Cycle-ay2024/2025 with the assignment of doctoral scholarships financed by the University,Next Gen.EU-NRRP(Nat. Recov. and Resil Plan)ex DDMM 629,630/2024and other funds.Deadline:20/6/2024-12.00am-noon,CET

Job Information

Offer description.

Call for the Admission to PhD positions – XL Cycle - a.y. 2024/2025 with the assignment of further doctoral scholarships financed by the University, by Next Generation EU - NRRP (National Recovery and Resilience Plan) PNRR ex DD.MM. 629, 630/2024 and other funds. - Deadline: 20th June 2024 at 12:00 am (noon, Central Europe Summer Time)

Requirements

Additional information.

The selection and assignment of additional scholarships may take place on specific topics described in the PhD Programme Information Sheet (Annex 1) of each PhD Programme, published at the Call webpage.

Eligible destination country/ies for fellows:

Eligibility of fellows: country/ies of residence:

Eligibility of fellows: nationality/ies:

Available positions may be consulted in the information sheet of each PhD Programme (Annex 1). The detailed information is the following: number of positions (with and without scholarship) and their research topics; ● admission requirements; ● selection mode; ● evaluation criteria.

Work Location(s)

Where to apply.

Navigating the Assessment Period: Top tips from peer mentors

• RMIT Europe
• RMIT Global
• RMIT Vietnam
• Study online
• Enrol as a new student
• Before semester starts
• Orientation
• First weeks
• New research students
• Class timetables
• Important dates
• Fees, loans and payments
• Program and course information
• Assessments and results
• Research students
• Student Connect
• Study support
• My details and ID card
• IT support and systems
• Health, safety and wellbeing
• Financial and legal support
• International students
• Indigenous students
• Under 18 students
• LGBTIQ+ students
• Equitable learning and disability
• Emergency and crisis support
• Feedback, complaints and appeals
• Clubs and societies
• Events and activities
• Sport and fitness
• Creative communities
• Multi-faith chaplaincy
• Make friends at RMIT
• Accommodation
• Student rights and responsibilities
• Jobs, careers and employability
• Internships, work experience and WIL
• Scholarships
• Global experiences
• Volunteering
• Student representatives

Manage stress, keep healthy and ace your assessments with these tips from fellow students!

With the assessment period approaching, peer mentors from RMIT share their top tips on how to effectively navigate this challenging period.

Start early and stay organised

Supriya Bajaj, who is studying Masters of Analytics, says that for students approaching assessments, her advice would be to start early, stay organised, and reach out for help if needed.

“Break down your tasks into manageable chunks, prioritize effectively, and utilize resources such as peer mentors, academic support services, and study groups.” 

“Remember to take breaks and practice self-care to maintain balance and reduce stress.”  

Focus on small portions

When writing an assignment, Law student Meg Whittaker says breaking up everything into small portions helps her from becoming overwhelmed. 

“If I have a 1000-word assignment with 1 section worth 30% and one section worth 70%, I write myself a note that the first section should only be 300 words and the second part should be around 700 words,” she said.  

“For exams – try to do something similar with your timing. Break down the weight of 1 mark into how many minutes to spend on that section.”  

Look after your basic needs

When it comes to planning for assessments, self-care should be a top priority according to Bachelor of Social Sciences student Alex Ashton.

"I think it's really important for students to make sure they're looking after their most basic needs."

“Have ingredients in the house for easy meals, drink some water and schedule time for walks.”

Alex says that simplifying tasks can help students feel a sense of reward in the build up to their assessments.

“When things become really overwhelming, I find it helpful to plan for the week, just writing down one or two tasks to achieve each day.”

“It gives me a sense of achievement when I do get the things done.”  

Use library resources

Bachelor of Business student Ananya Sadana has a simple message for students thinking about their assessments.

“Start timely and don’t leave things for the last minute.”

“Use the various resources that RMIT provides to help with assignments."

From one-on-one consultations to referencing tips, students have never been more prepared for their assessments. Plus, the  Library will be open longer hours  to give you more time to study.

Check out some of the other hints and tips below to see how you can best prepare for upcoming assessments.

It’s midnight and I want to get feedback on my assignment as soon as possible. Which service should I use?

Studiosity is a 24/7 online study support service; all RMIT students studying higher education, vocational education or higher degree by research at an Australian campus have free access to Studiosity.

Through Studiosity, students can access up to 15 sessions of:

• Connect Live – get help from an expert in writing, English, referencing, study skills, maths, biology, chemistry, physics and more
• Writing Feedback – upload your draft and get expert feedback and Citation Assist in just a few hours. This service cannot edit or proofread your work.

I need a step-by-step plan to help me organise my assignments. Which tool should I use?

Assignment planner.

Get a step-by-step plan with tips and advice for completing your presentations and written assignments. You can save, print, or import plans into your personal calendar.

I need to acknowledge the sources in my assignment. Where should I start?

Referencing tips.

Easy Cite lets you look up referencing tips and examples in a selection of common styles used at RMIT.

The styles included are RMIT Harvard, AGLC4, APA, Chicago A: footnotes and bibliography, Chicago B: author-date, IEEE, and Vancouver.

Easy Cite includes as many examples of reference types as possible. If the style guides shown here do not include your specific reference or citation type, consider applying the format from similar types within Easy Cite for your reference and citation, or check the relevant style manual.

What kind of support can I get from one-on-one study support consultations?

One-on-one consultations.

One-on-one study support consultations can help with research, referencing, academic English, writing skills, math and science queries, or study techniques.

A team of RMIT academic skills advisors and librarians can help you either in-person or online.

Which service allows me to connect with another student who can help with coursework, general study skills and academic confidence?

Peer mentoring.

Peer mentoring allows you to connect with peers who have recent experience with course content and studying at RMIT.

It’s a casual, friendly, and student-led service. You can ask a couple of quick questions or build an ongoing connection both online and face-to-face.

Peer mentors are current student volunteers that are happy to help other students build their own academic confidence by sharing their own experiences. Mentors for academic courses have completed the course within the previous 12 months and received a grade of 75% or above.

Who answers my questions when I use Ask the Library webchat?

Ask the library.

Get help from a librarian or an academic skills advisor. They can assist you with your studies, coursework, assessment, finding information and using the Library. 

Get an immediate response during business hours. 

Semester hours:

• Monday to Thursday: 9am-8pm
• Weekends: 12pm-5pm
• Public holidays: closed

More student news

Five ways to be more accessible

This Global Accessibility Awareness Day improve your digital accessibility and be inclusive to all students. Develop skills you can take with you into the workplace.

PhD Graduate Jordan Noronha: Making an impact through metamaterials research

After graduating from RMIT with an Honours degree in Biomedical Engineering, and working in the industry for two years, Jordan decided to return to university to follow his passion for research.

RMIT wins again at the 2023 UniSport Awards

The RMIT Sports Media Program has taken out the Most Outstanding University Sport Project/Program award at this years' UniSport Awards.

Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Luwaytini' by Mark Cleaver, Palawa.

• Campus facilities
• Internships, work experience & WIL
• Copyright © 2024 RMIT University |
• Accessibility |
• Website feedback |
• Complaints |
• ABN 49 781 030 034 |
• CRICOS provider number: 00122A |
• RTO Code: 3046 |
• Open Universities Australia