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Introduction

• Nike, Inc. is a major publicly traded sportswear and equipment supplier based in the US.
• The company is headquartered near  Beaverton , Oregon .
• It is the world's leading supplier of  Athletic shoes  and apparel and a major manufacturer of  sports Equipment
• Revenue in excess of  US$ 18.6 billion in its fiscal year 2008 (ending May 31, 2008).
• As of 2008, it employed more than 30,000 people worldwide..
• The company was founded in January 1964 as  Blue Ribbon Sports  by  Bill Bowerman and Philip Knight.
• officially became Nike, Inc. in 1978.
• Nike markets its products under its own brand as well as Nike Golf, Nike Pro,  NIKE+ , Air Jordan , Nike Skateboarding.
• In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name.
• Nike sponsors many high profile athletes and sports teams around the world, with the highly recognized trademarks of "Just do it" and the  Swoosh  logo.
• Nike, originally known as  Blue Ribbon Sports , was founded by  University of Oregon  track athlete Philip Knight and his coach Bill Bowerman in January 1964. The company initially operated as a distributor for Japanese shoe maker  Onitsuka Tiger
• The company's profits grew quickly, and in 1966, BRS opened its first retail store
• By 1971, the relationship between BRS and Onitsuka Tiger was nearing an end.
• BRS prepared to launch its own line of footwear, which would bear the newly designed  Swoosh  by  Carolyn Davidson .
• The Swoosh was first used by Nike in June 1971, and was registered  on January 22, 1974.
• By 1980, Nike had reached a 50% market share in the U.S. athletic shoe market
• Nike's first national television commercials ran in October 1982 during the broadcast of the  New York Marathon .
• It was agency co-founder  Dan Weiden  who coined the now-famous slogan  "Just Do It"  for a 1988 Nike ad campaign, which was chosen by  Advertising Age  as one of the top five ad slogans of the 20 th century
• Throughout the 1980s, Nike expanded its product line to include many other sports and regions throughout the world.
• Nike produces a wide range of sports equipment.
• Their first products were track running shoes. They currently also make shoes, jerseys, shorts, etc. for a wide range of sports including  track and field, baseball , ice hockey , tennis , etc.
• The most recent additions to their line are the  Nike 6.0 ,  Nike NYX , and  Nike SB  shoes, designed for  Skateboarding .
• Nike has recently introduced cricket shoes, called  Air Zoom Yorker , designed to be 30% lighter than their competitors'.
•  In 2008, Nike introduced the  Air Jordan XX3 , a high-performance basketball shoe designed with the environment in mind.
• Nike is well known and popular in  Youth Culture, chav  culture and  Hip Hop culture  as they supply  urban Fashion  clothing.
• Nike recently teamed up with  Apple.inc  to produce the  Nike+  product which monitors a runner's performance  via  a radio device in the shoe which links to the iPod Nano
• Some of Nike's newest shoes contain  FLywire  and Lunarlite Foam. These are materials used to reduce the weight of many types of shoes.
• Nike shoes are carried by multi-brand stores and the exclusive Nike stores across the globe.
• Nike sells its product to about 20,000 retail accounts in the U.S. and in almost 200 countries around the world.
• In the international markets, Nike sells its products through independent distributors, licensees and subsidiaries. I
• Independent distributors need not adapt to local pressures because the 4Ps of marketing are managed by distributors.
• Nike’s pricing is designed to be competitive to the other fashion  Shoe Retailers .
• The pricing is based on the basis of premium segment as target customers.
• Nike as a brand commands high premiums. Nike’s pricing strategy makes use of vertical integration in pricing wherein they own participants at differing channel levels or take part in more than one channel level operations.
• This can control costs and influence product pricing.�
• Promotion is largely dependent on finding accessible store locations. It also avails of targeted advertising in the newspaper and creating strategic alliances.
• Nike has a number of famous athletes that serve as brand ambassadors such as the Brazilian Soccer Team (especially Ronaldino, Renaldo, and Roberto Carlos), Lebron James and Jermane O’Neal for basketball, Lance Armstrong for cycling, and Tiger Woods for Golf.
• Nike also sponsors events such as Hoop It Up and The Golden West Invitational. Nike’s brand images, the Nike name and the trademark swoosh, make it one of the most recognizable brands in the world. Nike’s brand power is one reason for its high revenues. Nike’s quality products, loyal customer base and its great marketing techniques all contribute to make the shoe empire a huge success
• ADVERTISEMENTS:
• In 1982, Nike aired its first national television ads, created by newly formed ad agency  Wieden+Kennedy , during the New York Marathon. This was the beginning of a successful partnership between Nike and W+K that remains intact today.
• The Cannes Advertising Festival has named Nike its  Advertiser of the Year  on two separate occasions, the first and only company to receive that honor twice (1994, 2003).
• Nike also has earned the  Emmy Award  for best commercial twice since the award was first created in the 1990s. The first was for "The Morning After," a satirical look at what a runner might face on the morning of January 1, 2000 if every dire prediction about Y2K came to fruition. The second Emmy for advertising earned by Nike was for a 2002 spot called "Move," which featured a series of famous and everyday athletes in a stream of athletic pursuits.
• In addition to garnering awards, Nike advertising has generated its fair share of controversy:

Endorsements

• Nike pays top athletes in many different sports to use their products and  Promote/Advertise  their technology and design.
• Nike is the official kit sponsor for the  Indian Cricket Team  for 5 years, from 2006 till end of 2010. Nike beat  Adidas  and  Puma  by bidding highest (US$43 Million total).
• LeBron James- $90 Million
• Kobe Bryant- $40 Million
• Christiano Ronaldo- $32.5 million
• Maria Sharapova- $6 million
• Roger Federer- $13 million
• NIKEiD  is a service provided by  Nike  allowing customers to personalise and design their own Nike merchandise.
• They offer online services as well as physical NIKEiD studios in different countries around the world, including: United Kingdom, France, Spain, Germany, China and the USA.
• It provides customers the ability to choose from a limited range of different material and colours to develop their own style of tennis shoe.
• It gave a total of 31 different customizable parts including the base, overlay, accent, lining, stitching, outsole, laces, etc.
• In total this shoe gave a choice of 82 different materials and option types.
• It has since expanded from a small web-based service to a large array of stores and new software applications to give consumers a greater range of personalization and uniqueness in a variety of Nike shoes and clothing.

Child Labour Controversy

• Nike has been accused of using child labour in the production of its soccer balls in Pakistan.
• While Pakistan has laws against child labour and slavery, the government has taken very little action to combat it.
• Furthermore the U.S constitution states that child labour is an illegal and inhumane practice and any U.S. company found guilty practicing and encouraging it will be prosecuted.
• GATT and WTO prohibits member nations, like the United States, from discriminating against the importation of goods made by children.
• Are dolphins becoming more important than children? A question making WTO to reconsider the children's appeal of the third world.

Competitors

• Reebok International Limited , a subsidiary of the German sportswear giant  adidas , is a producer of  athletic footwear , apparel, and accessories.
• In 1890 in Holcombe Brook, a small village 6 miles from the town Bolton , England , Joseph William Foster was making a living producing regular running shoes when he came up with the idea to create a novelty spiked running shoe.
• After his ideas progressed he joined with his sons, and founded a shoe company named  J.W. Foster and Sons  in 1895.
• In 1960, two of the founder's grandsons Joe and Jeff Foster renamed the company  Reebok  in England, having found the name in a dictionary won in a race by Joe Foster as a boy; the dictionary was South African edition hence the spelling.
• The company lived up to the J.W. Foster legacy, manufacturing first-class footwear for customers throughout the UK.
• In 1979, Paul Fireman, a US sporting goods distributor, saw a pair of Reeboks at an international trade show and negotiated to sell them in North America
• Adidas is a major German-based sports apparel manufacturer and  Parent Company  of the Adidas Group, which consists of the  Reebok  sportswear company, Taylor made adidas golf  company , and Rockport .
• Besides sports footwear, the company also produces other products such as bags, shirts, watches, eyewear and other sports and clothing-related goods. The company is the largest  Sportswear  manufacturer in  Europe  and the second biggest sportswear manufacturer in the world, after its U.S. rival Nike.
• Adidas was founded in 1948 by  Adolf Dassler .
• Registered in 1949, Adidas is currently based in Herzogenaurach , Germany, along with Puma.
• The company's clothing and shoe designs typically feature  Three parallel Bars , and the same motif is incorporated into Adidas's current official  logo .
• The "Three Stripes" were bought from the Finnish sport company  Karhu Sports  in the 1950s.
• The company  revenue  for 2009 was listed at  € 10.38 billion and the 2008 figure at €10.80 billion.

The History of Nike Inc.

Sep 16, 2014

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The History of Nike Inc. By Drew Levine. In the Beginning. The company was made in January of 1964 by Bill Bowerman and Philip Knight. The founders named it after a Greek Goddess Nike The Goddess of victory. What is Nike?.

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Presentation Transcript

The History of Nike Inc. By Drew Levine

In the Beginning • The company was made in January of 1964 by Bill Bowerman and Philip Knight. • The founders named it after a Greek Goddess Nike The Goddess of victory.

What is Nike? • Nike is a Company that makes Athletic equipment, clothing, and shoes. • Nike also sponsors many athletes. For example Michael Jordan

Nike Now • Now Nike gear is sold all over the world. • There are even some Nike stores open today.

Different Parts of Nike • There are many different parts of Nike, there are Nike Golf, Nike+, Nike Pro, Nike SB (Skateboarding), and Air Jordan • Nike also Bought Bauer Hockey which turned into Nike Bauer

The End • Thanks for watching • By Drew Levine

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Emboldened by the sheer drive to bring a common ground for all, Nike is a brand of diversity and innovation. Nike gives justice to its tagline: “Just do it” by working through various humanitarian endeavors and managing to create an image of inclusion and diversity for all. They bring inspiration and innovation to every athlete in the world. Our presentation designer matched this voracious Nike campaign by using an electrifying mint green effect to exude action and power throughout the presentation deck. SlideGenius definitely knows how to mix-in colors that’s just right for your brand!

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Free Animated Nike PowerPoint Template & Google Slides

About the Template

Nike company profile template.

Is your information looking dull and boring? Then don’t miss out on the opportunity to elevate your visual content with this free animated Nike template . This cutting-edge template is designed to capture the essence of Nike’s brand identity and bring it to life through mesmerizing animations. In addition, the template features sleek and modern design elements that are perfect for showcasing Nike’s iconic sports products, from running shoes to basketball jerseys and more.

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