persuasive speech for global warming

Example of a Persuasive Speech Global Warming

Global Warming

If you are in need of a persuasive speech for school, college or work, here is an example of a persuasive speech. It is a very informative speech, but why not have a look at the statistics on NASA’s website?

There is little doubt that the planet is warming. Over the last century, the planets temperature has risen by around 1.8 degree fahrenheit (1 degree celsius). The warmest since the mid 1800’s was the 1990s and since then only 1998 has broken this record. The hottest years recorded were 1997, 1998, 2001, 2002, 2003. In fact 14 of the hottest years on record have been in the last 15 years.

The United Nations panel on climate change projects that the global temperatures will rise 3-10 degrees fahrenheit by the century’s end – enough to have the polar caps all but melted. If the ice caps melt, a vast majority of our countries borders will be under water. Monuments and great buildings, as well as homes and lives will be under water, including New York City.

So now we know what some of the causes are for global warming, how can we as individuals do our part to help save the planet?

The answer is simpler than you may think. You don’t have to go miles away from home to protest, or spend masses of money. If you try to follow the few simple steps that I shall now give you, you will have started to help us all.

Firstly, plant a tree. This could be easier than it sounds. Join or help out a local wildlife group and ask to plant a tree. Trees, when fully grown, will help keep the planet cooler. On the same point, you could protest against the demolition of the rainforests. This is the same principle, we need the trees to cool our planet and yet they are chopping them down to create roads or homes.

Something as simple as walking instead of taking the car will help reduce pollution. As well as stopping pollution, you are giving yourself exercise, something important for our bodies. So the next time you get into your car, or your motorbike, think – do I have to make this journey by vehicle or can I walk?

When you are at home, and your getting a little cold. Put a jumper on and do not adjust the heating. The extra heat produced by our homes also affects the planet. So try wearing an extra layer in winter.

If possible, buy your fruit and vegetables from local suppliers. And try to avoid imported goods. The more foreign food that we import the more pollution from aeroplanes and boats it will create.

Keeping to the speed limit can also help the environment. The more you speed the more petrol you are going to use, making the pollution higher. Also, SUV’s make about six times their own weight in CO2 each year. A small efficient diesel car covering the same distance not only uses much less fuel; it makes two thirds less.

If possible use solar energy, after all it is free; all you need to buy is the equipment. You can get much of your hot water and heating from the sun and even generate electricity.

Reduce, reuse and recycle. Only buy what you need; don’t stock the cupboards with things you may or may not use. Reuse whatever you can, like containers and paper, and recycle what you cannot reuse. It really is as simple as that.

Finally turning off unused sources of power such as televisions and heaters will help the environment, as well as save you money.

If everybody stuck to these rules, we would be doing a great thing by protecting the earth. So please take into consideration what I have said, and try to do your part. After all, it will be our next generation that will feel the effects.

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thanks vary much now I can Answer my task

Tnks phoe kc nkpagreport aq ng maayoz.,tnks ng mlak

this is an excelent speech, but the opening paragraph could be slightly more grasping, as it doesn’t attract the audience too well, but an overall excellent speech 🙂

actually great speech!

This speech is very informative about what we as individuals can do but it doesn’t give a clear understanding of what affects global warming and what other problems could occur if the polar ice caps melted.The introduction could be a little bit better as it doesn’t grab the audience’s attention. The facts are very good and the things we can do to help are things I can now do to help. Overall a good speech but the intro and the other areas I commented on could be better.

Excellent speech! Can I get the name of the author?

It is copywrited to Presentation Magazine

thanks for everything <3

thx brw, this help me so much

I agree with kieran

that totaly helped me!!!!

Thankx..its help me well!!

i like it all. quite interesting!:)

sounds more like a informative speech to me

Awesome Speech!

how wonderfull

cool i loved it!

Best help ever.!!! Three cheers yay

this speech saved my day it is very interesting

great!!! it is good…

thanks so much! u saved my day! bt yeah da startng could have been a bit more interesting however overall gr8 speech!

It is very helpfull for me . I love it and thnx . I impressed my teachers and freinds ………

Thanx once again !!!!!!

thankz about the information

Omgarshhhh I’m in love with this , thank you so so so much you have made be a better persuasive writer ! You are incredible , words can’t express how I feel right now ! I’m so impacted ! Keep posting you’re doing fine ! And now can you please example please !

Great speech

Why does she didn’t address anyone who is listening or especially the audiences

Sounds great. Liked it

Fantastic speech and good information !!

thankyou, I’m getting a better a better mark for my grade 7 english

Thank u for give me idea for my speech

thats great

this website really help me understand a persuasive speech for an essay

Thank you verymuch for your global warming example that i used it as a referrence to prepare m own speech

It’s great. Thanks for this example. I really need this in our English X.

Really useful for my persuasive writing task and speech, reduce, reuse and recycle – genius!

Great! No matter wat,,I will pass speech nw

That speech is very good to the people that cannot understand the important of nature and people that cannot follow the rules

thanks a lot but it seems that I should not use A lot of quotes

This speech could use some more interesting and persuasive vocabulary in the introduction but has a great topic to focus on the entire way through and could be very useful for the reader. It gives many facts and this helps the reader develop an understanding of what could happen to the next generation as said within your speech!

This is a good speech..May I use this for my students?

thank you! It helped me

does it use rhetoric cause if it does I wanna use it nice job

gosh, our warming problems are getting worse, when will we do something? thanks for the speech!

The speech was good but not formal persuasive speech as there was no Theses and Introduction. It could have 1 or 2 lines for garbing audience’s attention. Anyways this is a very good topic for audience to persuade

good speech =)

plz give the speech about modern media

Thank you for sharing your speech

thanks…

May I know who is the author for this speech please..thanks

agree with Kieran

I like the speech thank you so much

can i know who`s the author? plzz thanks

Yes it is us – Presentation Magazine

simple but nice, thank u writer 🙂

It’s very INTRESTING

Thank you very much …..

I agree with anonymous. It really looks like an informative speech rather than a persuasive one but it’s still impressive.

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Transcript: Greta Thunberg's Speech At The U.N. Climate Action Summit

Climate activist Greta Thunberg, 16, addressed the U.N.'s Climate Action Summit in New York City on Monday. Here's the full transcript of Thunberg's speech, beginning with her response to a question about the message she has for world leaders.

"My message is that we'll be watching you.

"This is all wrong. I shouldn't be up here. I should be back in school on the other side of the ocean. Yet you all come to us young people for hope. How dare you!

"You have stolen my dreams and my childhood with your empty words. And yet I'm one of the lucky ones. People are suffering. People are dying. Entire ecosystems are collapsing. We are in the beginning of a mass extinction, and all you can talk about is money and fairy tales of eternal economic growth. How dare you!

'This Is All Wrong,' Greta Thunberg Tells World Leaders At U.N. Climate Session

"For more than 30 years, the science has been crystal clear. How dare you continue to look away and come here saying that you're doing enough, when the politics and solutions needed are still nowhere in sight.

"You say you hear us and that you understand the urgency. But no matter how sad and angry I am, I do not want to believe that. Because if you really understood the situation and still kept on failing to act, then you would be evil. And that I refuse to believe.

"The popular idea of cutting our emissions in half in 10 years only gives us a 50% chance of staying below 1.5 degrees [Celsius], and the risk of setting off irreversible chain reactions beyond human control.

"Fifty percent may be acceptable to you. But those numbers do not include tipping points, most feedback loops, additional warming hidden by toxic air pollution or the aspects of equity and climate justice. They also rely on my generation sucking hundreds of billions of tons of your CO2 out of the air with technologies that barely exist.

"So a 50% risk is simply not acceptable to us — we who have to live with the consequences.

"To have a 67% chance of staying below a 1.5 degrees global temperature rise – the best odds given by the [Intergovernmental Panel on Climate Change] – the world had 420 gigatons of CO2 left to emit back on Jan. 1st, 2018. Today that figure is already down to less than 350 gigatons.

"How dare you pretend that this can be solved with just 'business as usual' and some technical solutions? With today's emissions levels, that remaining CO2 budget will be entirely gone within less than 8 1/2 years.

"There will not be any solutions or plans presented in line with these figures here today, because these numbers are too uncomfortable. And you are still not mature enough to tell it like it is.

"You are failing us. But the young people are starting to understand your betrayal. The eyes of all future generations are upon you. And if you choose to fail us, I say: We will never forgive you.

"We will not let you get away with this. Right here, right now is where we draw the line. The world is waking up. And change is coming, whether you like it or not.

"Thank you."

• climate change
• greta thunberg

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Global Warming Speech: 1, 2, 3-5 Minute Speech

• Updated on  
• Feb 3, 2024

Global warming refers to the long-term rise in Earth’s average surface temperature. Since the 18th-century Industrial Revolution in European Countries, global annual temperature has increased in total by a little more than 1 degree Celsius. Global Warming is one of the most concerning issues facing us, as it threatens the existence of life on Earth. Greenhouse gas emissions, deforestation, industrial processes, waste management, etc are all reasons for global warming.

Did you know: Antarctica is losing ice mass at an average rate of about 150 billion tons per year, and Greenland is losing about 270 billion tons per year, adding to sea level rise?

Today, weather prediction has been becoming more complex with every passing year, with seasons more indistinguishable, and the general temperatures hotter. The number of natural disasters like hurricanes, cyclones, droughts, floods, etc., has risen steadily since the onset of the 21st century. The supervillain behind all these changes is Global Warming. The name is quite self-explanatory; it means the rise in the temperature of the Earth. Since childhood, we all have heard about it, but just as a formality, let us first understand what global warming is!

Quick Read: 2-Minute Speech on Holi

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Short global warming speech 100-150 words (1 minute), global warming speech 250 words (2 minutes), global warming speech 500- 700 words (3- 5 minutes), 10-line global warming speech, causes of global warming, ways to tackle global warming.

It means a rise in global temperature due to the greenhouse gases in the atmosphere due to human activities and inventions. In scientific words, Global Warming is when the earth heats (the temperature rises). It occurs when the earth’s atmosphere warms up as a result of the sun’s heat and light being trapped by greenhouse gases such as carbon dioxide, water vapour, nitrous oxide, and methane. Many people, animals, and plants are harmed by this. Many people die because they can’t handle the shift.

Good morning to everyone present here today I am going to present a speech on global warming. Global Warming is caused by the increase of carbon dioxide levels in the earth’s atmosphere and is a result of human activities that have been causing harm to our environment for the past few centuries now. Global Warming is something that can’t be ignored and steps have to be taken to tackle the situation globally. The average temperature is constantly rising by 1.5 degrees Celsius for the last few years. The best method to prevent future damage to the earth, cutting down more forests should be banned and Afforestation should be encouraged. Start by planting trees near your homes and offices, participate in events, and teach the importance of planting trees. It is impossible to undo the damage but it is possible to stop further harm.

Good morning everyone and topic of my speech today is global warming. Over a long period, it is observed that the Earth’s temperature is rising rapidly. This affected the wildlife, animals, humans, and every living organism on earth. Glaciers have been melting, and many countries have started water shortages, flooding, erosion and all this is because of global warming. No one can be blamed for global warming except for humans. Human activities such as gases released from power plants, transportation, and deforestation have resulted in the increase of gases such as carbon dioxide, CFCs, and other pollutants in the earth’s atmosphere. The main question is how can we control the current situation and build a better world for future generations. It starts with little steps by every individual. Start using cloth bags made from sustainable materials for all shopping purposes, instead of using the high-watt lights use the energy-efficient bulbs, switch off the electricity, don’t waste water, abolish deforestation and encourage planting more trees. Shift the use of energy from petroleum or other fossil fuels to wind and solar energy. Instead of throwing out the old clothes donate them to someone so that it is recycled. Donate old books, don’t waste paper.  Above all, spread awareness about global warming. Every little thing a person does towards saving the earth will contribute in big or small amounts. We must learn that 1% effort is better than no effort. Pledge to take care of Mother Nature and speak up about global warming. 

Also Read: How To Become an Environmentalist?

Also Read: Essay on Global Warming

Global warming isn’t a prediction, it is happening! A person denying it or unaware of it is in the most simple terms complicit. Do we have another planet to live on? Unfortunately, we have been bestowed with this one planet only that can sustain life yet over the years we have turned a blind eye to the plight it is in. Global warming is not an abstract concept but a global phenomenon occurring ever so slowly even at this moment. Global Warming is a phenomenon that is occurring every minute resulting in a gradual increase in the Earth’s overall climate. Brought about by greenhouse gases that trap the solar radiation in the atmosphere, global warming can change the entire map of the earth, displacing areas, flooding many countries and destroying multiple lifeforms. Extreme weather is a direct consequence of global warming but it is not an exhaustive consequence. There are virtually limitless effects of global warming which are all harmful to life on earth. The sea level is increasing by 0.12 inches per year worldwide. This is happening because of the melting of polar ice caps because of global warming. This has increased the frequency of floods in many lowland areas and has caused damage to coral reefs. The Arctic is one of the worst-hit areas affected by global warming. Air quality has been adversely affected and the acidity of the seawater has also increased causing severe damage to marine life forms. Severe natural disasters are brought about by global warming which has had dire effects on life and property. As long as mankind produces greenhouse gases, global warming will continue to accelerate. The consequences are felt at a much smaller scale which will increase to become drastic shortly. The power to save the day lies in the hands of humans, the need is to seize the day. Energy consumption should be reduced on an individual basis. Fuel-efficient cars and other electronics should be encouraged to reduce the wastage of energy sources. This will also improve air quality and reduce the concentration of greenhouse gases in the atmosphere. Global warming is an evil which can only be defeated when fought together. It is better late than never. If we take steps today, we will have a much brighter future tomorrow. Global warming is the bane of our existence and various policies have come up worldwide to fight it but that is not enough. The actual difference is made when we work at an individual level to fight it. Understanding its importance now is crucial before it becomes an irrevocable mistake. Exterminating global warming is of utmost importance and everyone is as responsible for it as the next.  

Students in grades 1-3 can benefit from this kind of speech since it gives them a clear understanding of the issue in an accessible manner.

• Although global warming is not a new occurrence and has been a worry since before civilization, the danger is only getting worse over time.
• The average global temperature is rising as a result of pollution and damage to the natural systems that control the climate, including the air, water, and land.
• Population growth and people’s desire to live comfortably are the main causes of pollution.
• The primary sources include carbon emissions from the combustion of fossil fuels, factories, cars, trains, and other transportation, as well as from the coal industry.
• When these dangerous pollutants are discharged into the atmosphere, protective layers like ozone begin to erode, allowing dangerous solar rays to enter the atmosphere and causing a temperature rise.
• Because of the disastrous consequences of global warming, the threat has increased.
• This causes unnatural effects like the melting of glaciers, the rise in sea level, hurricanes, droughts, and floods, which alters the climate and upsets everything.
• Changes in rainfall patterns have only made agricultural lands and hence the vegetation worse.
• Using renewable energy sources, such as solar or wind, for power and other requirements can help us slow down the effects of climate change.
• To protect the environment and our natural resources, we must begin living sustainably.

Various factors lead to global warming. These days people have become so careless and selfish that they mainly focus on their growth and development. They tend to ignore nature’s need for love and care. Enlisted are the various causes of Global Warming:

• Industrial Activities : Industrial Activities lead to the vast usage of fossil fuels for the production of energy. These fossil fuels release carbon dioxide into the atmosphere, which leads to global warming. This energy is used for heat and electricity, transportation, industrial activities, agriculture, oil and gas production, etc.
• Agricultural Activities : The activity which provides every living thing with food is the one that leads to climate change, i.e., global warming. Agricultural activities use harmful commercial fertilizers that reap nitrous oxide, the most potent greenhouse gas. Methane is the other potent greenhouse gas that comes from the decomposition of waste, burning biomass, digestive systems of livestock, and numerous natural sources.
• Oil Drilling : Residuals from oil drilling release carbon dioxide. The processing of these fossil fuels and their distribution leads to methane production, a harmful greenhouse gas.
• Garbage : A recent study shows that 18 per cent of methane gas comes from wastage and its treatment. This methane gas leads to harmful conditions, i.e., global warming.

Also Read: Essay on Sustainable Development: Format & Examples

• Afforestation : Every individual should take up an oath to plant at least five trees a year. This will lead to an increase in the number of trees, ultimately reducing the overall temperature.
• Reduce, Reuse and Recycle : We should focus on reducing the use of fossil fuels and other products, which lead to the production of harmful gases. Reusing means repetitive use of a single product. We must focus on reusing products to omit the disposing procedure, which leads to the production of harmful greenhouse gases. One must also focus on recycling paper, glass, newspaper, etc., which can reduce carbon dioxide production, ultimately reducing global warming.
• Reduce Hot Water Use : We should reduce the unnecessary use of hot water that leads to the production of carbon dioxide. A recent study shows that high hot water usage leads to an approximate output of 350 pounds of carbon dioxide.
• Buy Better Bulbs : It’s observed that traditional bulbs consume more energy as compared to LED bulbs. LED bulbs approximately conserve 80 per cent of the energy that might get wasted using traditional ones. So, one must shift to efficient and energy-conserving bulbs, which will ultimately help reduce global warming.

Also Read: Environmental Conservation

The three main causes of global warming are – burning fossil fuels, deforestation and agricultural activities.

Some of the ways through which we can stop global warming are – driving less, recycling more, planting trees, replacing regular bulbs with CFL ones, avoiding products with a lot of packaging, etc.

Climate change affects human health as it depletes the water and air quality, leads to extreme weather, increases the pace at which certain diseases spread, etc.

Mother Earth is facing the consequences of our careless actions. It is high time now that we act and protect the environment. A few decades ago, afforestation, using renewable sources, etc., was just an option, but today, these have become a necessity. If we do not change and move towards a more sustainable growth model, this planet that we all share will be significantly affected, and life, as we know it today, may perish. Let’s take a pledge to conserve and restore the beauty of our planet Earth. For more such informative content, follow Leverage Edu !

Sonal is a creative, enthusiastic writer and editor who has worked extensively for the Study Abroad domain. She splits her time between shooting fun insta reels and learning new tools for content marketing. If she is missing from her desk, you can find her with a group of people cracking silly jokes or petting neighbourhood dogs.

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Four Powerful Climate Change Speeches to Inspire You

To support the running costs of Moral Fibres, this post may contain affiliate links. This means Moral Fibres may earn a small commission, at no extra cost to readers, on items purchased through these links.

Looking to be inspired to take action on climate change? Watch these four powerful climate change speeches, and get ready to change the world.

Climate change is the most pressing concern facing us and our planet. As such, we need powerful action, and fast, from both global leaders and global corporations, right down to individuals.

I’ve got over 70 climate change and sustainability quotes to motivate people and inspire climate action. But if it is more than quotes you need then watch these four impassioned climate change speeches. These speeches are particularly good if you are looking for even more inspiration to inspire others to take climate action.

The Sustainability Speeches To Motivate You

Here are the speeches to know – I’ve included a video of each speech plus a transcript to make it easy to get all the information you need. Use the quick links to jump to a specific speech or keep scrolling to see all the speeches.

Greta Thunberg’s Climate Change Speech at the 2019 UN Climate Action Summit

Leonardo dicaprio’s climate change speech at the 2014 un climate summit, yeb sano’s climate change speech at the united nations climate summit in warsaw, greta thunberg’s speech at houses of parliament.

In September 2019 climate activist Greta Thunberg addressed the U.N.’s Climate Action Summit in New York City with this inspiring climate change speech:

Here’s the full transcript of Greta Thunberg’s climate change speech. It begins with Greta’s response to a question about the message she has for world leaders.

My message is that we’ll be watching you.

This is all wrong. I shouldn’t be up here. I should be back in school on the other side of the ocean. Yet you all come to us young people for hope. How dare you!

You have stolen my dreams and my childhood with your empty words. And yet I’m one of the lucky ones. People are suffering. People are dying. Entire ecosystems are collapsing. We are in the beginning of a mass extinction, and all you can talk about is money and fairy tales of eternal economic growth. How dare you!

For more than 30 years, the science has been crystal clear. How dare you continue to look away and come here saying that you’re doing enough when the politics and solutions needed are still nowhere in sight.

You say you hear us and that you understand the urgency. But no matter how sad and angry I am, I do not want to believe that. Because if you really understood the situation and still kept on failing to act, then you would be evil. And that I refuse to believe.

The popular idea of cutting our emissions in half in 10 years only gives us a 50% chance of staying below 1.5°C, and the risk of setting off irreversible chain reactions beyond human control.

Fifty per cent may be acceptable to you. But those numbers do not include tipping points, most feedback loops, additional warming hidden by toxic air pollution or the aspects of equity and climate justice. They also rely on my generation sucking hundreds of billions of tons of your CO 2 out of the air with technologies that barely exist.

So a 50% risk is simply not acceptable to us — we who have to live with the consequences.

To have a 67% chance of staying below a 1.5°C global temperature rise – the best odds given by the Intergovernmental Panel on Climate Change – the world had 420 gigatons of CO 2 left to emit back on January 1st, 2018. Today that figure is already down to less than 350 gigatons.

How dare you pretend that this can be solved with just ‘business as usual’ and some technical solutions? With today’s emissions levels, that remaining CO 2 budget will be entirely gone within less than 8 and a half years.

There will not be any solutions or plans presented in line with these figures here today, because these numbers are too uncomfortable. And you are still not mature enough to tell it like it is.

You are failing us. But the young people are starting to understand your betrayal. The eyes of all future generations are upon you. And if you choose to fail us, I say: We will never forgive you.

We will not let you get away with this. Right here, right now is where we draw the line. The world is waking up. And change is coming, whether you like it or not.

Leonardo DiCaprio gave an impassioned climate change speech at the 2014 UN Climate Summit. Watch it now:

Here’s a transcript of Leonardo DiCaprio’s climate change speech in case you’re looking to quote any part of it.

Thank you, Mr Secretary General, your excellencies, ladies and gentleman, and distinguished guests. I’m honoured to be here today, I stand before you not as an expert but as a concerned citizen. One of the 400,000 people who marched in the streets of New York on Sunday, and the billions of others around the world who want to solve our climate crisis.

As an actor, I pretend for a living. I play fictitious characters often solving fictitious problems.

I believe humankind has looked at climate change in that same way. As if it were fiction, happening to someone else’s planet, as if pretending that climate change wasn’t real would somehow make it go away.

But I think we know better than that. Every week, we’re seeing new and undeniable climate events, evidence that accelerated climate change is here now .  We know that droughts are intensifying.  Our oceans are warming and acidifying, with methane plumes rising up from beneath the ocean floor. We are seeing extreme weather events, increased temperatures, and the West Antarctic and Greenland ice sheets melting at unprecedented rates, decades ahead of scientific projections.

None of this is rhetoric, and none of it is hysteria. It is fact. The scientific community knows it. Industry and governments know it. Even the United States military knows it. The chief of the US Navy’s Pacific Command, Admiral Samuel Locklear, recently said that climate change is our single greatest security threat.

My friends, this body – perhaps more than any other gathering in human history – now faces that difficult task. You can make history or be vilified by it.

To be clear, this is not about just telling people to change their light bulbs or to buy a hybrid car. This disaster has grown BEYOND the choices that individuals make. This is now about our industries, and governments around the world taking decisive, large-scale action.

I am not a scientist, but I don’t need to be. Because the world’s scientific community has spoken, and they have given us our prognosis. If we do not act together, we will surely perish.

Now is our moment for action.

We need to put a price tag on carbon emissions and eliminate government subsidies for coal, gas, and oil companies. We need to end the free ride that industrial polluters have been given in the name of a free-market economy. They don’t deserve our tax dollars, they deserve our scrutiny. For the economy itself will die if our ecosystems collapse.

The good news is that renewable energy is not only achievable but good economic policy. New research shows that by 2050 clean, renewable energy could supply 100% of the world’s energy needs using existing technologies, and it would create millions of jobs.

This is not a partisan debate; it is a human one. Clean air and water, and a livable climate are inalienable human rights. And solving this crisis is not a question of politics. It is our moral obligation – if, admittedly, a daunting one.

We only get one planet. Humankind must become accountable on a massive scale for the wanton destruction of our collective home. Protecting our future on this planet depends on the conscious evolution of our species.

This is the most urgent of times, and the most urgent of messages.

Honoured delegates, leaders of the world, I pretend for a living. But you do not. The people made their voices heard on Sunday around the world and the momentum will not stop. And now it’s YOUR turn, the time to answer the greatest challenge of our existence on this planet is now.

I beg you to face it with courage. And honesty. Thank you.

The Philippines’ lead negotiator  Yeb Sano  addressed the opening session of the UN climate summit in Warsaw in November 2013. In this emotional and powerful climate change speech he called for urgent action to prevent a repeat of the devastating storm that hit parts of the Philippines:

Transcript of Yeb’s Climate Change Speech

Here’s a transcript of Yeb’s climate change speech:

Mr President, I have the honour to speak on behalf of the resilient people of the Republic of the Philippines.

At the onset, allow me to fully associate my delegation with the statement made by the distinguished Ambassador of the Republic of Fiji, on behalf of G77 and China as well as the statement made by Nicaragua on behalf of the Like-Minded Developing Countries.

First and foremost, the people of the Philippines, and our delegation here for the United Nations Climate Change Convention’s 19 th  Conference of the Parties here in Warsaw, from the bottom of our hearts, thank you for your expression of sympathy to my country in the face of this national difficulty.

In the midst of this tragedy, the delegation of the Philippines is comforted by the warm hospitality of Poland, with your people offering us warm smiles everywhere we go. Hotel staff and people on the streets, volunteers and personnel within the National Stadium have warmly offered us kind words of sympathy. So, thank you Poland.

The arrangements you have made for this COP is also most excellent and we highly appreciate the tremendous effort you have put into the preparations for this important gathering.

We also thank all of you, friends and colleagues in this hall and from all corners of the world as you stand beside us in this difficult time.

I thank all countries and governments who have extended your solidarity and for offering assistance to the Philippines.

I thank the youth present here and the billions of young people around the world who stand steadfastly behind my delegation and who are watching us shape their future.

I thank civil society, both who are working on the ground as we race against time in the hardest-hit areas, and those who are here in Warsaw prodding us to have a sense of urgency and ambition.

We are deeply moved by this manifestation of human solidarity. This outpouring of support proves to us that as a human race, we can unite; that as a species, we care.

It was barely 11 months ago in Doha when my delegation appealed to the world… to open our eyes to the stark reality that we face… as then we confronted a catastrophic storm that resulted in the costliest disaster in Philippine history.

Less than a year hence, we cannot imagine that a disaster much bigger would come. With an apparent cruel twist of fate, my country is being tested by this hellstorm called Super Typhoon Haiyan, which has been described by experts as the strongest typhoon that has ever made landfall in the course of recorded human history.

It was so strong that if there was a Category 6, it would have fallen squarely in that box. Up to this hour, we remain uncertain as to the full extent of the devastation, as information trickles in an agonisingly slow manner because electricity lines and communication lines have been cut off and may take a while before these are restored.

The initial assessment shows that Haiyan left a wake of massive devastation that is unprecedented, unthinkable, and horrific, affecting 2/3 of the Philippines, with about half a million people now rendered homeless, and with scenes reminiscent of the aftermath of a tsunami, with a vast wasteland of mud and debris and dead bodies.

According to satellite estimates, the US National Oceanic and Atmospheric Administration also estimated that Haiyan achieved a minimum pressure between around 860 mbar (hPa; 25.34 inHg) and the Joint Typhoon Warning Center estimated Haiyan to have attained one-minute sustained winds of 315 km/h (195 mph) and gusts up to 378 km/h (235 mph) making it the strongest typhoon in modern recorded history.

Despite the massive efforts that my country had exerted in preparing for the onslaught of this monster of a storm, it was just a force too powerful, and even as a nation familiar with storms, Super Typhoon Haiyan was nothing we have ever experienced before, or perhaps nothing that any country has every experienced before.

The picture in the aftermath is ever so slowly coming into clearer focus. The devastation is colossal. And as if this is not enough, another storm is brewing again in the warm waters of the western Pacific. I shudder at the thought of another typhoon hitting the same places where people have not yet even managed to begin standing up.

To anyone who continues to deny the reality that is climate change, I dare you to get off your ivory tower and away from the comfort of your armchair.

I dare you to go to the islands of the Pacific, the islands of the Caribbean and the islands of the Indian Ocean and see the impacts of rising sea levels; to the mountainous regions of the Himalayas and the Andes to see communities confronting glacial floods, to the Arctic where communities grapple with the fast dwindling polar ice caps, to the large deltas of the Mekong, the Ganges, the Amazon, and the Nile where lives and livelihoods are drowned, to the hills of Central America that confront similar monstrous hurricanes, to the vast savannahs of Africa where climate change has likewise become a matter of life and death as food and water becomes scarce.

Not to forget the massive hurricanes in the Gulf of Mexico and the eastern seaboard of North America. And if that is not enough, you may want to pay a visit to the Philippines right now.

The science has given us a picture that has become much more in focus. The IPCC report on climate change and extreme events underscored the risks associated with changes in the patterns as well as the frequency of extreme weather events.

Science tells us that simply, climate change will mean more intense tropical storms. As the Earth warms up, that would include the oceans. The energy that is stored in the waters off the Philippines will increase the intensity of typhoons and the trend we now see is that more destructive storms will be the new norm.

This will have profound implications on many of our communities, especially who struggle against the twin challenges of the development crisis and the climate change crisis. Typhoons such as Yolanda (Haiyan) and its impacts represent a sobering reminder to the international community that we cannot afford to procrastinate on climate action. Warsaw must deliver on enhancing ambition and should muster the political will to address climate change.

In Doha, we asked, “If not us then who? If not now, then when? If not here, then where?” (borrowed from Philippine student leader Ditto Sarmiento during Martial Law). It may have fell on deaf ears. But here in Warsaw, we may very well ask these same forthright questions. “If not us, then who? If not now, then when? If not here in Warsaw, where?”

What my country is going through as a result of this extreme climate event is madness. The climate crisis is madness.

We can stop this madness. Right here in Warsaw.

It is the 19 th  COP, but we might as well stop counting because my country refuses to accept that a COP30 or a COP40 will be needed to solve climate change.

And because it seems that despite the significant gains we have had since the UNFCCC was born, 20 years hence we continue to fail in fulfilling the ultimate objective of the Convention. 

Now, we find ourselves in a situation where we have to ask ourselves – can we ever attain the objective set out in Article 2 – which is to prevent dangerous anthropogenic interference with the climate system? By failing to meet the objective of the Convention, we may have ratified the doom of vulnerable countries.

And if we have failed to meet the objective of the Convention, we have to confront the issue of loss and damage.

Loss and damage from climate change is a reality today across the world. Developed country emissions reduction targets are dangerously low and must be raised immediately. But even if they were in line with the demand of reducing 40-50% below 1990 levels, we would still have locked-in climate change and would still need to address the issue of loss and damage.

We find ourselves at a critical juncture and the situation is such that even the most ambitious emissions reductions by developed countries, who should have been taking the lead in combatting climate change in the past two decades, will not be enough to avert the crisis.

It is now too late, too late to talk about the world being able to rely on Annex I countries to solve the climate crisis. We have entered a new era that demands global solidarity in order to fight climate change and ensure that the pursuit of sustainable human development remains at the fore of the global community’s efforts. This is why means of implementation for developing countries is ever more crucial.

It was the Secretary-general of the UN Conference on Environment and Development, Earth Summit, Rio de Janeiro, 1992, Maurice Strong who said that “History reminds us that what is not possible today, may be inevitable tomorrow.”

We cannot sit and stay helpless staring at this international climate stalemate. It is now time to take action. We need an emergency climate pathway.

I speak for my delegation. But more than that, I speak for the countless people who will no longer be able to speak for themselves after perishing from the storm. I also speak for those who have been orphaned by this tragedy. I also speak for the people now racing against time to save survivors and alleviate the suffering of the people affected by the disaster.

We can take drastic action now to ensure that we prevent a future where super typhoons are a way of life. Because we refuse, as a nation, to accept a future where super typhoons like Haiyan become a fact of life. We refuse to accept that running away from storms, evacuating our families, suffering the devastation and misery, having to count our dead, become a way of life. We simply refuse to.

We must stop calling events like these as natural disasters. It is not natural when people continue to struggle to eradicate poverty and pursue development and get battered by the onslaught of a monster storm now considered as the strongest storm ever to hit land. It is not natural when science already tells us that global warming will induce more intense storms. It is not natural when the human species has already profoundly changed the climate.

Disasters are never natural. They are the intersection of factors other than physical. They are the accumulation of the constant breach of economic, social, and environmental thresholds.

Most of the time disasters are a result of inequity and the poorest people of the world are at greatest risk because of their vulnerability and decades of maldevelopment, which I must assert is connected to the kind of pursuit of economic growth that dominates the world. The same kind of pursuit of so-called economic growth and unsustainable consumption that has altered the climate system.

Now, if you will allow me, to speak on a more personal note.

Super Typhoon Haiyan made landfall in my family’s hometown and the devastation is staggering. I struggle to find words even for the images that we see from the news coverage. I struggle to find words to describe how I feel about the losses and damages we have suffered from this cataclysm.

Up to this hour, I agonize while waiting for word as to the fate of my very own relatives. What gives me renewed strength and great relief was when my brother succeeded in communicating with us that he has survived the onslaught. In the last two days, he has been gathering bodies of the dead with his own two hands. He is hungry and weary as food supplies find it difficult to arrive in the hardest-hit areas.

We call on this COP to pursue work until the most meaningful outcome is in sight. Until concrete pledges have been made to ensure mobilisation of resources for the Green Climate Fund. Until the promise of the establishment of a loss and damage mechanism has been fulfilled. Until there is assurance on finance for adaptation. Until concrete pathways for reaching the committed 100 billion dollars have been made. Until we see real ambition on stabilizing greenhouse gas concentrations. We must put the money where our mouths are.

This process under the UNFCCC has been called many names. It has been called a farce. It has been called an annual carbon-intensive gathering of useless frequent flyers. It has been called many names. But it has also been called “The Project To Save The Planet”. It has been called “Saving Tomorrow Today”. We can fix this. We can stop this madness. Right now. Right here, in the middle of this football field.

I call on you to lead us. And let Poland be forever known as the place we truly cared to stop this madness. Can humanity rise to the occasion? I still believe we can.

Finally, in April 2019, Greta spoke at the Houses of Parliament in the UK. Here she gave this powerful climate change speech to the UK’s political leaders:

Transcript of Greta’s Climate Change Speech

Here is the full transcript of Greta’s climate change speech:

My name is Greta Thunberg. I am 16 years old. I come from Sweden. And I speak on behalf of future generations.

I know many of you don’t want to listen to us – you say we are just children. But we’re only repeating the message of the united climate science.

Many of you appear concerned that we are wasting valuable lesson time, but I assure you we will go back to school the moment you start listening to science and give us a future. Is that really too much to ask?

In the year 2030, I will be 26 years old. My little sister Beata will be 23. Just like many of your own children or grandchildren. That is a great age, we have been told. When you have all of your life ahead of you. But I am not so sure it will be that great for us.

I was fortunate to be born in a time and place where everyone told us to dream big. I could become whatever I wanted to. I could live wherever I wanted to. People like me had everything we needed and more. Things our grandparents could not even dream of. We had everything we could ever wish for and yet now we may have nothing.

Now we probably don’t even have a future anymore.

Because that future was sold so that a small number of people could make unimaginable amounts of money. It was stolen from us every time you said that the sky was the limit and that you only live once.

You lied to us. You gave us false hope. You told us that the future was something to look forward to. And the saddest thing is that most children are not even aware of the fate that awaits us. We will not understand it until it’s too late. And yet we are the lucky ones. Those who will be affected the hardest are already suffering the consequences. But their voices are not heard.

Is my microphone on? Can you hear me?

Around the year 2030, 10 years 252 days and 10 hours away from now, we will be in a position where we set off an irreversible chain reaction beyond human control, that will most likely lead to the end of our civilisation as we know it. That is unless, in that time, permanent and unprecedented changes in all aspects of society have taken place, including a reduction of CO 2 emissions by at least 50%.

And please note that these calculations are depending on inventions that have not yet been invented at scale, inventions that are supposed to clear the atmosphere of astronomical amounts of carbon dioxide.

Furthermore, these calculations do not include unforeseen tipping points and feedback loops like the extremely powerful methane gas escaping from rapidly thawing arctic permafrost.

Nor do these scientific calculations include already locked-in warming hidden by toxic air pollution. Nor the aspect of equity – or climate justice – clearly stated throughout the Paris Agreement, which is absolutely necessary to make it work on a global scale.

We must also bear in mind that these are just calculations. Estimations. That means that these “points of no return” may occur a bit sooner or later than 2030. No one can know for sure. We can, however, be certain that they will occur approximately in these timeframes because these calculations are not opinions or wild guesses.

These projections are backed up by scientific facts, concluded by all nations through the IPCC. Nearly every single major national scientific body around the world unreservedly supports the work and findings of the IPCC.

Did you hear what I just said? Is my English OK? Is the microphone on? Because I’m beginning to wonder.

During the last six months, I have travelled around Europe for hundreds of hours in trains, electric cars, and buses, repeating these life-changing words over and over again. But no one seems to be talking about it, and nothing has changed. In fact, the emissions are still rising.

When I have been travelling around to speak in different countries, I am always offered help to write about the specific climate policies in specific countries. But that is not really necessary. Because the basic problem is the same everywhere. And the basic problem is that basically nothing is being done to halt – or even slow – climate and ecological breakdown, despite all the beautiful words and promises.

The UK is, however, very special. Not only for its mind-blowing historical carbon debt but also for its current, very creative, carbon accounting.

Since 1990 the UK has achieved a 37% reduction of its territorial CO 2 emissions, according to the Global Carbon Project. And that does sound very impressive. But these numbers do not include emissions from aviation, shipping, and those associated with imports and exports. If these numbers are included the reduction is around 10% since 1990 – or an average of 0.4% a year, according to Tyndall Manchester. And the main reason for this reduction is not a consequence of climate policies, but rather a 2001 EU directive on air quality that essentially forced the UK to close down its very old and extremely dirty coal power plants and replace them with less dirty gas power stations. And switching from one disastrous energy source to a slightly less disastrous one will of course result in a lowering of emissions.

But perhaps the most dangerous misconception about the climate crisis is that we have to “lower” our emissions. Because that is far from enough.

Our emissions have to stop if we are to stay below 1.5-2 ° C of warming. The “lowering of emissions” is of course necessary but it is only the beginning of a fast process that must lead to a stop within a couple of decades or less. And by “stop” I mean net-zero – and then quickly on to negative figures. That rules out most of today’s politics.

The fact that we are speaking of “lowering” instead of “stopping” emissions is perhaps the greatest force behind the continuing business as usual. The UK’s active current support of new exploitation of fossil fuels – for example, the UK shale gas fracking industry, the expansion of its North Sea oil and gas fields, the expansion of airports as well as the planning permission for a brand new coal mine – is beyond absurd.

This ongoing irresponsible behaviour will no doubt be remembered in history as one of the greatest failures of humankind.

People always tell me and the other millions of school strikers that we should be proud of ourselves for what we have accomplished. But the only thing that we need to look at is the emission curve. And I’m sorry, but it’s still rising. That curve is the only thing we should look at.

Every time we make a decision we should ask ourselves; how will this decision affect that curve? We should no longer measure our wealth and success in the graph that shows economic growth, but in the curve that shows the emissions of greenhouse gases. We should no longer only ask: “Have we got enough money to go through with this?” but also: “Have we got enough of the carbon budget to spare to go through with this?” That should and must become the centre of our new currency.

Many people say that we don’t have any solutions to the climate crisis. And they are right. Because how could we? How do you “solve” the greatest crisis that humanity has ever faced? How do you “solve” a war? How do you “solve” going to the moon for the first time? How do you “solve” inventing new inventions?

The climate crisis is both the easiest and the hardest issue we have ever faced. The easiest because we know what we must do. We must stop the emissions of greenhouse gases. The hardest because our current economics are still totally dependent on burning fossil fuels, and thereby destroying ecosystems in order to create everlasting economic growth.

“So, exactly how do we solve that?” you ask us – the schoolchildren striking for the climate.

And we say: “No one knows for sure. But we have to stop burning fossil fuels and restore nature and many other things that we may not have quite figured out yet.”

Then you say: “That’s not an answer!”

So we say: “We have to start treating the crisis like a crisis – and act even if we don’t have all the solutions.”

“That’s still not an answer,” you say.

Then we start talking about circular economy and rewilding nature and the need for a just transition. Then you don’t understand what we are talking about.

We say that all those solutions needed are not known to anyone and therefore we must unite behind the science and find them together along the way. But you do not listen to that. Because those answers are for solving a crisis that most of you don’t even fully understand. Or don’t want to understand.

You don’t listen to the science because you are only interested in solutions that will enable you to carry on like before. Like now. And those answers don’t exist anymore. Because you did not act in time.

Avoiding climate breakdown will require cathedral thinking. We must lay the foundation while we may not know exactly how to build the ceiling.

Sometimes we just simply have to find a way. The moment we decide to fulfil something, we can do anything. And I’m sure that the moment we start behaving as if we were in an emergency, we can avoid climate and ecological catastrophe. Humans are very adaptable: we can still fix this. But the opportunity to do so will not last for long. We must start today. We have no more excuses.

We children are not sacrificing our education and our childhood for you to tell us what you consider is politically possible in the society that you have created. We have not taken to the streets for you to take selfies with us, and tell us that you really admire what we do.

We children are doing this to wake the adults up. We children are doing this for you to put your differences aside and start acting as you would in a crisis. We children are doing this because we want our hopes and dreams back.

I hope my microphone was on. I hope you could all hear me.

Hopefully, these climate change speeches will encourage you to take action in your local community. If you need more inspiration then head to my post on the best TED Talks on climate change , my guide to the best YouTube videos on climate change , and the sustainability poems to inspire you.

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Wendy Graham is a sustainability expert and the founder of Moral Fibres. She's dedicated to bringing you sustainability advice you can trust.

Wendy holds a BSc (Hons) in Environmental Geography and an MSc (with Distinction) in Environmental Sustainability - specialising in environmental education.

As well as this, Wendy brings 17 years of professional experience working in the sustainability sector to the blog.

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Leonardo DiCaprio at the UN: 'Climate change is not hysteria – it's a fact'

‘The time to answer the greatest challenge of our existence on this planet is now. You can make history or be vilified by it’

Read UN climate summit live blog here

T hank you, Mr Secretary General, your excellencies, ladies and gentleman, and distinguished guests. I’m honored to be here today, I stand before you not as an expert but as a concerned citizen, one of the 400,000 people who marched in the streets of New York on Sunday, and the billions of others around the world who want to solve our climate crisis.

As an actor I pretend for a living. I play fictitious characters often solving fictitious problems.

I believe humankind has looked at climate change in that same way: as if it were a fiction, happening to someone else’s planet, as if pretending that climate change wasn’t real would somehow make it go away.

But I think we know better than that. Every week, we’re seeing new and undeniable climate events, evidence that accelerated climate change is here now . We know that droughts are intensifying, our oceans are warming and acidifying, with methane plumes rising up from beneath the ocean floor. We are seeing extreme weather events, increased temperatures, and the West Antarctic and Greenland ice-sheets melting at unprecedented rates, decades ahead of scientific projections.

None of this is rhetoric, and none of it is hysteria. It is fact. The scientific community knows it, Industry and governments know it, even the United States military knows it. The chief of the US navy’s Pacific command, admiral Samuel Locklear, recently said that climate change is our single greatest security threat.

My Friends, this body – perhaps more than any other gathering in human history – now faces that difficult task. You can make history ... or be vilified by it.

To be clear, this is not about just telling people to change their light bulbs or to buy a hybrid car. This disaster has grown BEYOND the choices that individuals make. This is now about our industries, and governments around the world taking decisive, large-scale action.

I am not a scientist, but I don’t need to be. Because the world’s scientific community has spoken, and they have given us our prognosis, if we do not act together, we will surely perish.

Now is our moment for action.

We need to put a pricetag on carbon emissions, and eliminate government subsidies for coal, gas, and oil companies. We need to end the free ride that industrial polluters have been given in the name of a free-market economy, they don’t deserve our tax dollars, they deserve our scrutiny. For the economy itself will die if our ecosystems collapse.

The good news is that renewable energy is not only achievable but good economic policy. New research shows that by 2050 clean, renewable energy could supply 100% of the world’s energy needs using existing technologies, and it would create millions of jobs.

This is not a partisan debate; it is a human one. Clean air and water, and a livable climate are inalienable human rights. And solving this crisis is not a question of politics. It is our moral obligation – if, admittedly, a daunting one.

We only get one planet. Humankind must become accountable on a massive scale for the wanton destruction of our collective home. Protecting our future on this planet depends on the conscious evolution of our species.

This is the most urgent of times, and the most urgent of messages.

Honoured delegates, leaders of the world, I pretend for a living. But you do not. The people made their voices heard on Sunday around the world and the momentum will not stop. And now it’s YOUR turn, the time to answer the greatest challenge of our existence on this planet ... is now.

I beg you to face it with courage. And honesty. Thank you.

• Global climate talks
• Climate crisis
• United Nations
• Leonardo DiCaprio
• Climate science

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Climate Action: It’s time to make peace with nature, UN chief urges

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The UN Secretary-General, António Guterres, has described the fight against the climate crisis as the top priority for the 21st Century, in a passionate, uncompromising speech delivered on Wednesday at Columbia University in New York.

The landmark address marks the beginning of a month of UN-led climate action, which includes the release of major reports on the global climate and fossil fuel production, culminating in a climate summit on 12 December, the fifth anniversary of the 2015 Paris Climate Agreement.

Nature always strikes back

Mr. Guterres began with a litany of the many ways in which nature is reacting, with “growing force and fury”, to humanity’s mishandling of the environment, which has seen a collapse in biodiversity, spreading deserts, and oceans reaching record temperatures.

The link between COVID-19 and man-made climate change was also made plain by the UN chief, who noted that the continued encroachment of people and livestock into animal habitats, risks exposing us to more deadly diseases.

And, whilst the economic slowdown resulting from the pandemic has temporarily slowed emissions of harmful greenhouse gases, levels of carbon dioxide, nitrous oxide and methane are still rising, with the amount of CO2 in the atmosphere at a record high. Despite this worrying trend, fossil fuel production – responsible for a significant proportion of greenhouse gases – is predicted to continue on an upward path.

‘Time to flick the green switch’

The appropriate global response, said the Secretary-General, is a transformation of the world economy, flicking the “green switch” and building a sustainable system driven by renewable energy, green jobs and a resilient future.

One way to achieve this vision, is by achieving net zero emissions (read our feature story on net zero for a full explanation, and why it is so important). There are encouraging signs on this front, with several developed countries, including the UK, Japan and China, committing to the goal over the next few decades.

Mr. Guterres called on all countries, cities and businesses to target 2050 as the date by which they achieve carbon neutrality – to at least halt national increases in emissions - and for all individuals to do their part.

With the cost of renewable energy continuing to fall, this transition makes economic sense, and will lead to a net creation of 18 million jobs over the next 10 years. Nevertheless, the UN chief pointed out, the G20, the world’s largest economies, are planning to spend 50 per cent more on sectors linked to fossil fuel production and consumption, than on low-carbon energy.

Put a price on carbon

For years, many climate experts and activists have called for the cost of carbon-based pollution to be factored into the price of fossil fuels, a step that Mr. Guterres said would provide certainty and confidence for the private and financial sectors.

Companies, he declared, need to adjust their business models, ensuring that finance is directed to the green economy, and pension funds, which manage some $32 trillion in assets, need to step and invest in carbon-free portfolios.

Far more money, continued the Secretary-General, needs to be invested in adapting to the changing climate, which is hindering the UN’s work on disaster risk reduction. The international community, he said, has “both a moral imperative and a clear economic case, for supporting developing countries to adapt and build resilience to current and future climate impacts”.

Everything is interlinked

The COVID-19 pandemic put paid to many plans, including the UN’s ambitious plan to make 2020 the “super year” for buttressing the natural world. That ambition has now been shifted to 2021, and will involve a number of major climate-related international commitments.

These include the development of a plan to halt the biodiversity crisis; an Oceans Conference to protect marine environments; a global sustainable transport conference; and the first Food Systems Summit, aimed at transforming global food production and consumption.

Mr. Guterres ended his speech on a note of hope, amid the prospect of a new, more sustainable world in which mindsets are shifting, to take into account the importance of reducing each individual’s carbon footprint.

Far from looking to return to “normal”, a world of inequality, injustice and “heedless dominion over the Earth”, the next step, said the Secretary-General, should be towards a safer, more sustainable and equitable path, and for mankind to rethink our relationship with the natural world – and with each other.

You can read the full speech here .

Our planet is in a state of climate emergency.But I also see hope.There is momentum toward carbon neutrality. Many cities are becoming greener. The circular economy is reducing waste. Environmental laws have growing reach. And many people are taking #ClimateAction. pic.twitter.com/dDAHH279Er António Guterres, UN Secretary-General antonioguterres December 2, 2020

• climate change
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News from the Columbia Climate School

You Asked: What’s the Best Way To Talk About Climate Change?

This story was published as part of our Climate Week NYC coverage. Learn more about Climate Week, read our other stories , and check out our upcoming events .

More Americans today are worried about climate change than ever before. From 2014 to 2020, the proportion of people who said they felt “alarmed” by global warming nearly tripled, according to research from the Yale Program on Climate Change Communication. But while public awareness for climate change is at an all-time high, dinner tables and debate stages can still feel boobytrapped with uncomfortable conversations. As part of State of the Planet’s “You Asked” series, Columbia scientists, journalists, and content creators spoke to why that is and how, through thoughtful climate communication, it doesn’t have to be.

The Evolution of Climate Communication

Climate scientist and Columbia Climate School professor Kate Marvel remembers when the main story about climate change had to do with whether or not it existed. Experts not unlike herself were pitted against skeptics on live television with little time for well-meaning discussion. The relatively few stories that did uplift climate science focused on what was happening in the natural world; for mainstream publications—and the majority of their readers—that meant climate change was synonymous with polar bears trapped on melting icebergs or rainforests burning in the Amazon.

Andrew Revkin was an environmental reporter with The New York Times for over 15 years before joining the Earth Institute as the director of the Initiative on Communication and Sustainability. He said the “newsroom norm” of  prioritizing what had happened that day made it difficult for issues with incremental developments and long-term time horizons to get top billing. It is only in the last handful of years, he noted, that climate change has begun to “infuse itself into other coverage,” with reporters writing about its impact on other pressing social issues such as public health and racial justice.

At the same time, climate solutions have become more visible and scalable, resulting in coverage that considershow the crisis can be mitigated, rather than just its consequences. Sabine Marx, former managing director of Columbia’s Center for Research on Environmental Decisions, said this shift has offered a psychological advantage in how the threat of climate change is communicated. “If I know there are steps that I can take towards actionable solutions, then I am much more likely to accept that there’s a problem,” she explained.

Climate communication has also been supported by the proliferation of new forms of media.  Sustainable Development student Lauren Ritchie , for example, founded the online platform The EcoJustice Project to make climate education and action more accessible to her generation.

“Gen Z is eager to learn and trying to get involved,” said Ritchie. “Most of the time, I’m making content based on what I would want to consume.”

Through social media features like Instagram Live, Ritchie provides her tens of thousands of followers with the opportunity to hear firsthand from people experiencing and responding to climate change in their communities.

How To Talk About Climate Change

Whether it is in person, in print, or online, climate communication often begins where it ends—with the audience. Marx explained that the experiences and values of a person inherently shape the way that they choose to engage with climate change, if at all. As a result, what resonates with a financial investor in New England might not be what resonates with a farmer in the Southeast.

“Knowing your audience will allow you to get beyond the information deficit so that you can look at filling a motivation deficit,” said Marx.

With no shortage of prospective audiences, climate communicators are constantly adapting the way that they frame the issue, a process that Marvel has found to be really empowering. “I don’t like feeling like a robot,” she said. “I think if you decide that there’s only one way to communicate about this, and you have to say the same thing over and over, then you’re going to burn out really quickly.”

Journalist Brian Kahn will use any combination of analogies, examples, and recent climate events in his work to connect with his readers—including the ones who send him hate mail. “As long as they’re not threatening my life, I’ll usually respond,” he said. “There’s a surprising amount of common ground between folks where you might not expect it.”

While finding common ground does not always equate to changing someone’s mind, Marvel noted that it is often the “human conversations without ulterior motives” that are the most productive. “When I talk about climate change, I want other people to understand this thing that’s really important to me,” she said, “and I want to learn from other people.”

It is a strategy that Marx refers to as “leading to ” climate change, rather than “leading with ” climate change. By starting with what is relatable—raising kids, owning a home, enjoying long walks on the beach—the impacts of climate change can be tethered to the shared reality of what is at stake. “We want to open the door with something that is meaningful to people, something that they care about,” she said.

The Future of Climate Communication

Given that climate communication has changed so much in the last two decades, it can be difficult to predict what will come next for the field as a whole. For Revkin, the future of climate communication will involve convening more stakeholders for in-depth conversations rather than writing for traditional media outlets.

“Climate and sustainability communication is different from telling another good story,” he said. “It’s getting brains into a place and having them think about something they might not otherwise, to collaborate on something that they can do more effectively together than alone.”

Through his “Sustain What?” webcast series, Revkin has already hosted a wide variety of experts to discuss issues ranging from global ecological restoration to the future of nuclear energy . In the last year and a half, he has recorded over 220 episodes that have engaged an estimated one million listeners.

The creation of new shared spaces like the “Sustain What?” webcast series can also function to champion greater diversity in climate discourse—something that Ritchie, Marvel, and Kahn stressed is desperately needed moving forward. “There is so much nuance to climate change,” said Ritchie, “and yet we tend to look at it through this privileged, white lens.”

Marvel agreed. “It’s an existential problem if climate communication is a monolith,” she said. “No one person or group of people is going to be able to talk to all communities, so we need to uplift diverse voices.”

Perhaps then the most important part of climate communication is that it keeps happening in more places with more people, especially in the face of what Kahn referred to as an “epidemic of climate silence” in the United States and around the world.

“People should not be afraid to talk about this stuff,” he said. “Having these conversations—even if they feel hard—is the first step to actually acting, passing climate policy, and getting this work done.”

Watch Elise Gout chat with Andy Revkin, Director of Columbia Climate School’s Initiative on Communication and Sustainability and host of the “Sustain What?” webcast series, on how to talk about climate change. 

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Persuasive Essay Sample: Global Warming

16 December, 2020

9 minutes read

Author:  Kate Smith

What is a secret to successful persuasive essay writing? There are two main things to look out for: a proper knowledge base from our HandMade Writing blog, and an excellent essay sample that demonstrate how to apply all the knowledge in writing. Here is a top-notch sample you can use. We hope it'll guide in your writing!

Global Warming: Causes and Mitigation

It is an indisputable truth that global warming has become a major challenge. It’s a cause of worry for humans who are at risk of extinction, bearing in mind the rate of continual rise of the earth’s average temperature. Besides, it is even more worrisome that some governments are yet to come to terms with an obvious fact. The fact is that global warming poses a serious threat to humans and requires urgent action.

This phenomenon undermines food and water security. With environmental sustainability issues and disruption of a delicate balance of the ecosystem, climate change becomes inevitable. And above all, its dire consequences are dreadful.

What Experts Say

According to World Bank sources, the Millennium Development Goals MDGs and its prospects are also threatened by global climate changes. The resulting changes in weather “such as shifts in the intensity and pattern of rainfall and variations in temperature” would probably decrease agricultural/food output as a result of the death of the infrastructure. Hence environmental disasters, like drought or flood, would displace people’s means of livelihood leading to poverty, migration and diseases. (World Bank, 2010).

Related Post: How to Write a Persuasive essay

Global warming is indeed a major challenge for the world today. Although the figures may vary between regions, most people all over the world agree that it is a serious problem requiring urgent attention. For instance, the World Bank 2010 development Indicators puts it succinctly:

“The poorest countries and regions face the greatest danger. Africa – with the most rain-fed agricultural land of any continent, half its population without access to improved water sources, and about 70 percent without access to improved sanitation facilities – is particularly vulnerable to climate change”. (World Bank, 2010).

In the United States, the views are “divided along ideological lines.” The Pew Research Center’s 2009 survey on global warming discovered that between the liberals and the conservatives, the former agree more than twice that global warming is a severe problem (about 66% vs. 30%)”. According to that survey, a similar divide is also evident in Britain. With those on the political left and those on the right putting a severity rate of 66% and 42% respectively. Germany, Spain and France have smaller ideological splits (Pew Research Center, 2009).

The world is already experiencing the effects of this warming with rising sea levels when the surface temperature warms up. As a result, it is melting ice from the glaciers, bringing severe heat waves and dangerous storms. Even drought, desertification and perceived extinction of animal life goes a long way to show that global warming is not just a hoax.

Notably, scientists believe these are mostly caused by man’s activities. Including the burning of fossil fuels thus, “releasing carbon dioxide, CO 2 that traps heat within the atmosphere”. (World Health Organization, 2007). Also, according to WHO source:

“the Earths’ surface has warmed by more than 0.8 o C over the past century and by approximately 0.6 o C in the previous three decades.” With the continuous emissions of CO 2 , it is projected that the surface temperature will “rise by 1.1 o C to 6.4 o C over the 21 st century”. (World Health Organization, 2007).

GreenHouse Gas, GHGs – causes of global warming are emitted in various ways apart from the combustion of fossil fuels in car. The CO 2  gas is “also released in landfills and agriculture (especially from the digestive systems of grazing animals). This is not to mention nitrous oxide from fertilizers, gases used for refrigeration and industrial processes, and the loss of forests that would otherwise store CO 2 ”.

Evidently, carbon dioxide is the highest cause of global warming among other greenhouse gases which also include methane, nitrous oxide, and some other artificial gases. In particular, this has been on the increase as a result of industrialization and commercialization. Especially in China, the United States, the Russian Federation, India and Japan – the world’s highest emitters of carbon dioxide. (World Bank, 2010)

What’s the Solution?

Obviously, the activities of a man with regards to contributing to global warming are overwhelming and substantial. But they are also caused by natural influences such as solar and volcanic activities.

The importance of mitigating the effects of global warming therefore cannot be overemphasized. The consequence of not doing this could be very devastating. While the majority of the world leaders agree with the fact that global warming is indeed a global challenge. They are, however, divided on the method of tackling this menace or “which country is trusted to do the right thing on this issue” (Pew Research Center, 2009).

You may order a persuasive essay on this topic in a couple of clicks – our professional essay writers are always ready to help you!

The United Nations has been spearheading moves towards tackling the menace of climate change. The Copenhagen Conference on climate change further raised the awareness to a high level and the desire to tackle the menace. It later invented what is now known as the “Copenhagen Accord.” While the agreements were lauded by many as a significant success, many others doubted the practical application.

But what the conference achieved which is seen as a bold step towards ending the menace of global warming was the resolution of developed countries to reduce greenhouse gas emissions. All this while adapting to the effects and providing finance for doing this. The conference also agreed on a long-term plan of keeping the temperature below 2 degrees Celsius.

Whether these resolutions will be adhered to remains to be seen. However, there are things we can do as individuals to reduce the rate of emission of greenhouse gases and the effects of climate change.

Indeed, attitudinal change is the key to achieving this and being more environmentally friendly. Specifically, practical steps include the use of recyclable products and buying goods with minimal packaging. Eventually, this action will reduce waste once the world recovers by energy-efficient products, less energy use, heat abd air leakages prevention. Besides, driving less and walking or riding to school and work, are also optimal actions for effective preservation of the planet. That not only reduces the emission of carbon-dioxide but also keeps you physically fit.

Also, to further reduce the emission of greenhouse gases, one can plant trees. That is a very effective way of cutting down carbon-dioxide, since during photosynthesis, they (trees) use-up carbon-dioxide and give out oxygen. In addition, one can include conservation of water and encouragement of others to adopt environmentally friendly practices to protect our future.

Admittedly, governments at all levels should adopt long term measures towards sustainable energy and encourage their citizens to “go green”. The role of sustainable energy education here cannot be overemphasized since it would increase the awareness of global warming. Moreover, this initiative will gradually re-orientate the masses and make them more environmental friendly. Ultimately, they should implement plans and international agreements on reduction of carbon dioxide emissions.

Developed countries should assist developing countries to mitigate the effects of global warming. They should also implement adaptation measures to the adverse effect of climate change. A decisive action must be taken by all stakeholders to stop the way we pollute the environment. In the long run, it will preserve and handover a safe environment generations yet unborn.

We must all act. The time is now.

References:

• World Bank. (2010). 2010 World Bank Development Indicators. A World Bank publication. Retrieved from http://data.worldbank.org/sites/default/files/section3.pdf      
• Pew Research Global Attitudes Project (2009). Global Warming Seen as a Major Problem Around the World Less Concern in the U.S., China and Russia. Retrieved from, Retrieved from http://www.pewglobal.org/2009/12/02/global-warming-seen-as-a-major-problem-around-the-world-less-concern-in-the-us-china-and-russia/
• World health organization (2007). Global climate change: implications for international public health policy. Retrieved from http://www.who.int/bulletin/volumes/85/3/06-039503/en/

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Communicating on Climate Change

Communicating on climate change is about educating and mobilizing audiences to take action to confront the climate crisis. Everyone can play a part by raising their voice, sharing solutions, and advocating for change – shaped by different experiences, cultural contexts, and underlying values.

If you are creating a communications product – such as a video, a podcast, a written article, or a graphic on climate change – keep in mind the following tips to make it a valuable, effective, and reliable piece of content.  

1.  Use authoritative scientific information  

Misinformation and disinformation are widespread on the issue of climate change – and they are major obstacles towards progress in tackling the climate crisis. Deceptive or misleading content distorts the perception of climate science and solutions, creates confusion, and often leads to delays in action or even harmful action. “Rhetoric and misinformation on climate change and the deliberate undermining of science have contributed to misperceptions of the scientific consensus, uncertainty, disregarded risk and urgency, and dissent,” according to the Intergovernmental Panel on Climate Change ( IPCC ).

• Check your sources. When sharing facts and figures, make sure they come from a reliable source, which is science-based (consistent with the latest scientific consensus) and objective (not biased or influenced by financial or political incentives). Peer-reviewed articles (reviewed by experts in the same field prior to publication) generally provide the most reliable information. A uniquely authoritative source is the UN’s Intergovernmental Panel on Climate Change , whose comprehensive assessments are written by hundreds of leading scientists, with contributions from thousands of experts, and endorsed by its 195 member countries.  
• Stop misinformation. Things you post online can spread very fast. Pause before you share something. Find out who made it, what sources it is based on, who paid for it, and who might be profiting from it. If you detect misinformation among your followers, rebut it by using the ‘Fact, Myth, Fallacy’ model that can help convey your message in a way that will stick.  
• Beware of greenwashing (presenting a company or product as environmentally friendly when they actually aren’t). Double-check what the company is really doing to reduce their carbon footprint and deliver on their climate promises, and only promote genuinely sustainable brands that meet certain minimum criteria . When taking on work that is financially rewarding, be careful to challenge the assignment to make sure it promotes sustainable behaviours.  
• Use trusted messengers. Breaking down the science behind climate change is complex, but the right messengers can get the audience engaged. As an established content creator, you may already be a trusted messenger for your audience. If you bring in other messengers, consider respected scientists (whose articles refer to peer-reviewed scientific journals or studies conducted by reputable research institutions or universities), weather presenters, and medical doctors, all of which are widely trusted . Often the most impactful climate communications also come from “ people like me ” who are affected and care.  

2.  Convey the problem and the solutions  

Explaining the scale of the climate crisis is important, but it can seem overwhelming, leading people to lose interest and tune out. Climate change is one of the greatest challenges humankind has faced. It is daunting, but the fight against climate change is far from lost. The worst impacts can still be averted if we act now. A good way around disillusionment and “crisis fatigue” is to convey a hopeful message focused on the solutions , helping people feel empowered and motivated to engage.

• Tell a story – make it real. Presenting data alone may numb the audience. Make it relatable, local, and personal . Individual stories can forge an emotive connection , get the audience to care, and make shared global challenges seem less daunting. You don’t even need to lead with the word ‘climate’ but start with a related issue that is important to your audience. Air pollution, for instance, which cities like Dar es Salaam are tackling by introducing soot-free buses. Or new job opportunities offered by clean energy projects, like in this story from India . Or power outages during hurricanes, which Puerto Rico is tackling by installing solar power.  
• Empower people. Let people know that they have the power to effect change. Individual action and systemic change go hand in hand . Individuals can help drive change by shifting consumption patterns and demanding action by governments and corporations. Small steps by a large number of people can help persuade leaders to make the big changes we need. And the more people act now and speak up for change, the bigger the pressure on leaders to act.  
• Link it to justice. Climate change is not just about science, it is also an issue of justice . The poor and marginalized are often hit the hardest by increasing climate hazards like floods, droughts, and storms. Those who contributed the least to greenhouse gas emissions are too often affected the most. And financial commitments of support by wealthier countries have not been met. Solving the climate crisis also means addressing injustice and inequity, which can create opportunities for all.  
• Avoid stereotypes . Poorer countries and underserved communities, including indigenous peoples who have protected the environment for generations, are often portrayed solely as victims of climate change, rather than positive agents of change. The same is often the case for women and girls. Make sure to highlight the voices, expertise, innovations, positive action, and solutions by people from all walks of life and communities from all parts of the world .  

3.  Mobilize action  

We need all hands on deck. Cutting greenhouse gas emissions to net zero by 2050, and halving them by 2030, requires nothing less than a complete transformation of how we produce, consume, and move about. Surveys indicate that a majority of people around the world want their governments to take action and most citizens in advanced economies are willing to make changes in their own lives.

• Convey urgency. Make it about now. Many misinformation narratives present climate action as something that is necessary, but only in the future. Make sure you let people know what needs to happen right now in order to solve the climate crisis, and that action can’t wait . Studies have also shown that explaining the human causes of climate change increases public support for urgent action.  
• Focus on the opportunities. Get your audience excited about the prospects of a sustainable world. Addressing climate change will bring about an abundance of opportunities – green jobs, cleaner air, renewable energy, food security, livable coastal cities, and better health. Are there climate initiatives in your community that face resistance? Showcase their benefits to rally support. Reframing the issue to focus on the prospects of a better future can galvanize action.  
• Make it relevant. Meet people where they are – and avoid technical jargon. Limiting global warming to 1.5°C, for example, can be hard for people to relate to. Frame the issue in a way that will resonate with your local audience, by linking it to shared values like family, nature, community, and religion for instance. Safety and stability – protecting what we have – were also found to be highly effective frames for creating a sense of urgency.  
• Engage youth. The global youth climate movement has played a powerful role in driving action and holding leaders accountable. Featuring voices of youth will make your content more relatable to young people and get more youth involved in demanding change. But avoid presenting climate change as a problem only for future generations. It is hitting hard right now, and action is needed right now.  

These guidelines were produced by the United Nations Department of Global Communications , in consultation with United Nations Climate Change (UNFCCC), the United Nations Environment Programme (UNEP), and the World Meteorological Organization (WMO), as well as ACT Climate Labs , Climate Action Against Disinformation (CAAD), the Conscious Advertising Network (CAN), TED Countdown , and the Yale Program on Climate Change Communication .

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11 Persuasive Speaking

Introduction, 11.1 foundation of persuasion.

Persuasive speaking seeks to influence the beliefs, attitudes, values, or behaviors of audience members. In order to persuade, a speaker has to construct arguments that appeal to audience members (Poggi, 2005). Arguments form around three components: claim, evidence, and warrant.

The claim is the statement that will be supported by evidence. Your thesis statement is the overarching claim for your speech, but you will make other claims within the speech to support the larger thesis (Nordquist, 2020). Evidence , also called grounds, supports the claim (McCroskey, 1969). The main points of your persuasive speech and the supporting material you include serve as evidence. For example, a speaker may make the following claim: “There should be a national law against texting while driving.” The speaker could then support the claim by providing the following evidence: “Research from the US Department of Transportation has found that texting while driving creates a crash risk that is twenty-three times worse than driving while not distracted.” The warrant is the underlying justification that connects the claim and the evidence (McCroskey, 1966). One warrant for the claim and evidence cited in this example is that the U.S. Department of Transportation is an institution that funds research conducted by credible experts. An additional and more implicit warrant is that people should not do things they know are unsafe.

As you put together a persuasive argument, you act as the judge. You can evaluate arguments that you come across in your research by analyzing the connection (the warrant) between the claim and the evidence (McCroskey, 1966). If the warrant is strong, you may want to highlight that argument in your speech. You may also be able to point out a weak warrant in an argument that goes against your position, which you could then include in your speech. Every argument starts by putting together a claim and evidence, but arguments grow to include many interrelated units.

11.2 Adapting Persuasive Messages

Competent speakers should consider their audience throughout the speech-making process. Given that persuasive messages seek to influence directly the audience in some way, audience adaptation becomes even more important (Hamm, 2006).

When you have audience members who already agree with your proposition, you should focus on intensifying their agreement. You can also assume that they have foundational background knowledge of the topic, which means you can take the time to inform them about lesser-known aspects of a topic or cause to reinforce further their agreement. Rather than move these audience members from disagreement to agreement, you can focus on moving them from agreement to action. Remember, calls to action should be as specific as possible to help you capitalize on audience members’ motivation in the moment, so they are more likely to follow through on the action (Hamm, 2006).

There are two main reasons audience members may be neutral about your topic: (1) they are uninformed about the topic or (2) they do not think the topic affects them. In this case, you should focus on instilling a concern for the topic. Uninformed audiences may need background information before they can decide if they agree or disagree with your proposition. If the issue is familiar but audience members are neutral because they do not see how the topic affects them, focus on getting the audience’s attention and demonstrating relevance. Remember that concrete and proxemic supporting materials will help an audience find relevance in a topic. Students who pick narrow or unfamiliar topics will have to work harder to persuade their audience, but neutral audiences often provide the most chance of achieving your speech goal since even a small change may move them into agreement (Williams, 2018).

When audience members disagree with your proposition, you should focus on changing their minds. To persuade effectively, you must be seen as a credible speaker. When an audience is hostile to your proposition, establishing credibility is even more important, as audience members may be quick to discount or discredit someone who does not appear prepared or does not present well-researched and supported information. Do not give an audience a chance to write you off before you even get to share your best evidence. When facing a disagreeable audience, the goal should also be small change. You may not be able to switch someone’s position completely but influencing him or her is still a success. Aside from establishing your credibility, you should also establish common ground with an audience. Acknowledging areas of disagreement and logically refuting counterarguments in your speech is also a way to approach persuading an audience in disagreement, as it shows that you are open-minded enough to engage with other perspectives (Williams, 2018).

11.3 Determining Your Proposition

The proposition of your speech is the overall direction of the content and how that content relates to the speech goal. A persuasive speech will fall primarily into one of three categories: propositions of fact, value, or policy (Mackay, 2012). A speech may have elements of any of the three propositions, but you can usually determine the overall proposition of a speech from the specific purpose and thesis statements.

Propositions of fact focus on beliefs and try to establish that something “is or isn’t.” Propositions of value focus on persuading audience members that something is “good or bad,” “right or wrong,” or “desirable or undesirable.” Propositions of policy advocate that something “should or shouldn’t” be done (Mackay, 2012). Since most persuasive speech topics can be approached as propositions of fact, value, or policy, it is a good idea to start thinking about what kind of proposition you want to make, as it will influence how you go about your research and writing. As you can see in the following example using the topic of global warming, the type of proposition changes the types of supporting materials you would need:

• Proposition of fact. Increased greenhouse gases related to human activity cause global warming.
• Proposition of value. America’s disproportionately large amount of pollution relative to other countries is wrong.
• Proposition of policy. There should be stricter emission restrictions on individual cars.

To support propositions of fact, you would want to present a logical argument based on objective facts that can then be used to build persuasive arguments. Propositions of value may require you to appeal more to your audience’s emotions and cite expert and lay testimony. Persuasive speeches about policy usually require you to research existing and previous laws or procedures and determine if any relevant legislation or propositions are currently being considered (Barton & Tucker, 2021).

11.4 Organizing a Persuasive Speech

We have already discussed several patterns for organizing your speech, but some organization strategies are specific to persuasive speaking. Some persuasive speech topics lend themselves to a topical organization pattern, which breaks the larger topic up into logical divisions. Recency and primacy, as well as adapting a persuasive speech based on the audience’s orientation toward the proposition can be connected when organizing a persuasive speech topically. Primacy means putting your strongest information first. It is based on the idea that audience members put more weight on what they hear first. This strategy can be especially useful when addressing an audience that disagrees with your proposition, as you can try to win them over early. Recency means putting your strongest information last to leave a powerful impression. This can be useful when you are building to a climax in your speech, specifically if you include a call to action (Morrison, 2015).

The problem-solution pattern is an organizational pattern that advocates for a particular approach to solve a problem. You would provide evidence to show that a problem exists and then propose a solution with additional evidence or reasoning to justify the course of action (Macasieb, 2018). One main point addressing the problem and one main point addressing the solution may be sufficient, but you are not limited to two. You could add a main point between the problem and solution that outlines other solutions that have failed. You can also combine the problem-solution pattern with the cause-effect pattern or expand the speech to fit with Monroe’s Motivated Sequence.

The cause-effect pattern can be used for informative speaking when the relationship between the cause and effect is not contested. The pattern is more fitting for persuasive speeches when the relationship between the cause and effect is controversial or unclear. There are several ways to use causes and effects to structure a speech. You could have a two-point speech that argues from cause to effect or from effect to cause. You could also have more than one cause that leads to the same effect or a single cause that leads to multiple effects. The following are some examples of thesis statements that correspond to various organizational patterns. As you can see, the same general topic area, prison overcrowding, is used for each example. This illustrates the importance of considering your organizational options early in the speech-making process, since the pattern you choose will influence your researching and writing.

• Problem-solution. Prison overcrowding is a serious problem that we can solve by finding alternative rehabilitation for nonviolent offenders.
• Problem–failed solution–proposed solution. Prison overcrowding is a serious problem that should not be solved by building more prisons; instead, we should support alternative rehabilitation for nonviolent offenders.
• Cause-effect. Prisons are overcrowded with nonviolent offenders, which leads to lesser sentences for violent criminals.
• Cause-cause-effect. State budgets are being slashed and prisons are overcrowded with nonviolent offenders, which leads to lesser sentences for violent criminals.
• Cause-effect-effect. Prisons are overcrowded with nonviolent offenders, which leads to increased behavioral problems among inmates and lesser sentences for violent criminals.
• Cause-effect-solution. Prisons are overcrowded with nonviolent offenders, which leads to lesser sentences for violent criminals; therefore, we need to find alternative rehabilitation for nonviolent offenders.

Monroe’s motivated sequence is an organizational pattern designed for persuasive speaking that appeals to audience members’ needs and motivates them to action (Watt & Barnett, 2021). If your persuasive speaking goals include a call to action, you may want to consider this organizational pattern. Here is an example of that pattern:

Step 1: Attention

• Hook the audience by making the topic relevant to them.
• Imagine living a full life, retiring, and slipping into your golden years. As you get older, you become more dependent on others and move into an assisted-living facility. Although you think life will be easier, things get worse as you experience abuse and mistreatment from the staff. You report the abuse to a nurse and wait, but nothing happens and the abuse continues. Elder abuse is a common occurrence, and unlike child abuse, there are no laws in our state that mandate complaints of elder abuse be reported or investigated.

Step 2: Need

• Cite evidence to support the fact that the issue needs to be addressed.
• According to the American Psychological Association, one to two million elderly Americans have been abused by their caretakers. In our state, those in the medical, psychiatric, and social work field are required to report suspicion of child abuse but are not mandated to report suspicions of elder abuse.

Step 3: Satisfaction

• Offer a solution and persuade the audience that it is feasible and well thought out.
• There should be a federal law mandating that suspicion of elder abuse be reported and that all claims of elder abuse be investigated.

Step 4: Visualization

• Take the audience beyond your solution and help them visualize the positive results of implementing it or the negative consequences of not.
• Elderly people should not have to live in fear during their golden years. A mandatory reporting law for elderly abuse will help ensure that the voices of our elderly loved ones will be heard.

Step 5: Action

• Call your audience to action by giving them concrete steps to follow to engage in a particular action or to change a thought or behavior.
• I urge you to take action in two ways. First, raise awareness about this issue by talking to your own friends and family. Second, contact your representatives at the state and national level to let them know that elder abuse should be taken seriously and given the same level of importance as other forms of abuse. I brought cards with the contact information for our state and national representatives for this area. Please take one at the end of my speech. A short e-mail or phone call can help end the silence surrounding elder abuse.

11.5 Persuasive Reasoning and Fallacies

Persuasive speakers should be concerned with what strengthens and weakens an argument. Knowing different types of reasoning can help you put claims and evidence together in persuasive ways and help you evaluate the quality of arguments that you encounter. Further, being able to identify common fallacies of reasoning can help you be a more critical consumer of persuasive messages.

Reasoning refers to the process of making sense of things around us. In order to understand our experiences, draw conclusions from information, and present new ideas, we must use reasoning. We often reason without being aware of it, however, becoming more aware of how we think can empower us to be better producers and consumers of communicative messages. The three types of reasoning we will explore are inductive, deductive, and causal.

Inductive Reasoning

Inductive reasoning reaches conclusions through the citation of examples and is the most frequently used form of logical reasoning (Walter, 1966). While introductory speakers are initially attracted to inductive reasoning because it seems easy, it can be difficult to employ well. Inductive reasoning, unlike deductive reasoning, does not result in true or false conclusions. Instead, since conclusions are generalized based on observations or examples, conclusions are “more likely” or “less likely.” Despite the fact that this type of reasoning is not definitive, it can still be valid and persuasive.

Some arguments based on inductive reasoning will be more cogent, or convincing and relevant, than others. For example, inductive reasoning can be weak when claims are made too generally. An argument that fraternities should be abolished from campus because they contribute to underage drinking and do not uphold high academic standards could be countered by providing examples of fraternities that sponsor alcohol education programming for the campus and have members that have excelled academically (Walter, 1966). In this case, one overly general claim is countered by another general claim, and both of them have some merit. It would be more effective to present a series of facts and reasons and then share the conclusion or generalization that you have reached from them.

You can see inductive reasoning used in the following speech excerpt from President George W. Bush’s address to the nation on the evening of September 11, 2001. Notice how he lists a series of events from the day, which builds to his conclusion that the terrorist attacks failed in their attempt to shake the foundation of America.

“Today, our fellow citizens, our way of life, our very freedom came under attack in a series of deliberate and deadly terrorist acts. The victims were in airplanes or in their offices: secretaries, business men and women, military and federal workers, moms and dads, friends, and neighbors. Thousands of lives were suddenly ended by evil, despicable acts of terror. The pictures of airplanes flying into building, fires burning, huge—huge structures collapsing have filled us with disbelief, terrible sadness, and a quiet unyielding anger. These acts of mass murder were intended to frighten our nation into chaos and retreat. But they have failed. Our country is strong. A great people has been moved to defend a great nation. Terrorist attacks can shake the foundations of our biggest buildings, but they cannot touch the foundation of America.”

If a speaker is able to provide examples that are concrete, proxemic, and relevant to the audience, as Bush did in this example, audience members are prompted to think of additional examples that connect to their own lives. Inductive reasoning can be useful when an audience disagrees with your proposition. As you present logically connected examples as evidence that build to a conclusion, the audience may be persuaded by your evidence before they realize that the coming conclusion will counter what they previously thought. This also sets up cognitive dissonance, which is a persuasive strategy we will discuss later.

Reasoning by analogy is a type of inductive reasoning that argues that what is true in one set of circumstances will be true in another (Walter, 1966). Reasoning by analogy has been criticized and questioned by logicians, since two sets of circumstances are never exactly the same. While this is true, our goal when using reasoning by analogy in persuasive speaking is not to create absolutely certain conclusions but to cite cases and supporting evidence that can influence an audience. For example, let’s say you are trying to persuade a university to adopt an alcohol education program by citing the program’s success at other institutions. Since two universities are never exactly the same, the argument cannot be airtight. To better support this argument, you could first show that the program was actually successful using various types of supporting material such as statistics from campus offices and testimony from students and staff. Second, you could show how the cases relate by highlighting similarities in the campus setting, culture, demographics, and previous mission. Since you cannot argue that the schools are similar in all ways, choose to highlight significant similarities. In addition, it is better to acknowledge significant limitations of the analogy and provide additional supporting material to address them than it is to ignore or hide such limitations.

So how do we evaluate inductive reasoning? When inductive reasoning is used to test scientific arguments, there is rigorous testing and high standards that must be met for a conclusion to be considered valid. Inductive reasoning in persuasive speaking is employed differently. A speaker cannot cite every example that exists to build to a conclusion, so to evaluate inductive reasoning you must examine the examples that are cited in ways other than quantity. First, the examples should be sufficient, meaning that enough are cited to support the conclusion. If not, you risk committing the hasty generalization fallacy. A speaker can expect that the audience will be able to think of some examples as well, so there is no set number on how many examples is sufficient. If the audience is familiar with the topic, then fewer examples are probably sufficient, while more may be needed for unfamiliar topics. A speaker can make his or her use of reasoning by example more powerful by showing that the examples correspond to the average case, which may require additional supporting evidence in the form of statistics. Arguing that teacher salaries should be increased by providing an example of a teacher who works side jobs and pays for his or her own school supplies could be effectively supported by showing that this teacher’s salary corresponds to the national average (Walter, 1966).

Second, the examples should be typical, meaning they were not cherry-picked to match the point being argued. A speaker who argues to defund the National Endowment for the Arts (NEA) because the organization supports art that is “pornographic and offensive” may cite five examples of grants given for projects that caused such controversy. Failing to mention that these examples were pulled from the more than 128,000 grants issued by the NEA would be an inappropriate use of inductive reasoning since the examples are not sufficient or typical enough to warrant the argument. Another way to support inductive arguments is to show that the examples are a fair sample, meaning they are representative of the larger whole. Arguing that college athletes should not receive scholarships because they do not have the scholastic merit of other students and have less academic achievement could be supported by sharing several examples. However, if those examples were not representative, then they are biased, and the reasoning faulty. A speaker would need to show that the athletes used in the example are representative, in terms of their race, gender, sport, and background, of the population of athletes at the university.

Deductive Reasoning

Deductive reasoning derives specifics from what is already known. It was the preferred form of reasoning used by ancient rhetoricians like Aristotle to make logical arguments (Cooper & Nothstine, 1996).

A syllogism is an example of deductive reasoning that is commonly used when teaching logic. A syllogism is an example of deductive reasoning in which a conclusion is supported by major and minor premises. The conclusion of a valid argument can be deduced from the major and minor premises. A commonly used example of a syllogism is “All humans are mortal. Socrates is a human. Socrates is mortal.” In this case, the conclusion, “Socrates is mortal,” is derived from the major premise, “All humans are mortal,” and the minor premise, “Socrates is a human.” In some cases, the major and minor premises of a syllogism may be taken for granted as true. In the previous example, the major premise is presumed true because we have no knowledge of an immortal person to disprove the statement. The minor premise is presumed true because Socrates looks and acts like other individuals we know to be human. Detectives or scientists using such logic would want to test their conclusion. We could test our conclusion by stabbing Socrates to see if he dies, but since the logic of the syllogism is sound, it may be better to cut Socrates a break and deem the argument valid. Since most arguments are more sophisticated than the previous example, speakers need to support their premises with research and evidence to establish their validity before deducing their conclusion.

A syllogism can lead to incorrect conclusions if one of the premises is not true, as in the following example:

• All presidents have lived in the White House. (Major premise)
• George Washington was president. (Minor premise)
• George Washington lived in the White House. (Conclusion)

In the previous example, the major premise was untrue, since John Adams, our second president, was the first president to live in the White House. This causes the conclusion to be false. A syllogism can also exhibit faulty logic even if the premises are both true but are unrelated, as in the following example:

• Penguins are black and white. (Major premise)
• Some old television shows are black and white. (Minor premise)
• Some penguins are old television shows. (Conclusion)

Causal Reasoning

Causal reasoning argues to establish a relationship between a cause and an effect. When speakers attempt to argue for a particular course of action based on potential positive or negative consequences that may result, they are using causal reasoning. Such reasoning is evident in the following example: Eating more local foods will boost the local economy and make you healthier. The “if/then” relationship that is set up in causal reasoning can be persuasive, but the reasoning is not always sound. Rather than establishing a true cause-effect relationship, speakers more often set up a correlation, which means there is a relationship between two things but there are other contextual influences.

To use causal reasoning effectively and ethically, speakers should avoid claiming a direct relationship between a cause and an effect when such a connection cannot be proven. Instead of arguing “x caused y,” it is more accurate for a speaker to say “x influenced y.” Causal thinking is often used when looking to blame something or someone, as can be seen in the following example: It’s the president’s fault that the economy has not recovered more. While such a statement may garner a speaker some political capital, it is not based on solid reasoning.

Economic and political processes are too complex to distill to such a simple cause-effect relationship. A speaker would need to use more solid reasoning, perhaps inductive reasoning through examples, to build up enough evidence to support that a correlation exists and a causal relationship is likely. When using causal reasoning, present evidence that shows the following: (1) the cause occurred before the effect, (2) the cause led to the effect, and (3) it is unlikely that other causes produced the effect.

11.6 Persuasive Strategies

Do you think you are easily persuaded? If you are like most people, you are not swayed easily to change your mind about something. Persuasion is difficult because changing views often makes people feel like they were either not informed or ill informed, which also means they have to admit they were wrong about something. We will learn about nine persuasive strategies that you can use to influence more effectively audience members’ beliefs, attitudes, and values. They are ethos, logos, pathos, positive motivation, negative motivation, cognitive dissonance, appeal to safety needs, appeal to social needs, and appeal to self-esteem needs.

Ethos, Logos, and Pathos

Ethos, logos, and pathos were Aristotle’s three forms of rhetorical proof, meaning they were primary to his theories of persuasion. Ethos refers to the credibility of a speaker and includes three dimensions: competence, trustworthiness, and dynamism. The two most researched dimensions of credibility are competence and trustworthiness (Stiff & Mongeau, 2003).

Competence refers to the perception of a speaker’s expertise in relation to the topic being discussed. A speaker can enhance their perceived competence by presenting a speech based in solid research and that is well organized and practiced. Competent speakers must know the content of their speech and be able to deliver that content. Trustworthiness refers to the degree that audience members perceive a speaker to be presenting accurate, credible information in a non-manipulative way. Perceptions of trustworthiness come from the content of the speech and the personality of the speaker. In terms of content, trustworthy speakers consider the audience throughout the speech-making process, present information in a balanced way, do not coerce the audience, cite credible sources, and follow the general principles of communication ethics. In terms of personality, trustworthy speakers are also friendly and warm (Stiff & Mongeau, 2003).

Dynamism refers to the degree to which audience members perceive a speaker to be outgoing and animated (Stiff & Mongeau, 2003). Two components of dynamism are charisma and energy. Charisma refers to a mixture of abstract and concrete qualities that make a speaker attractive to an audience. Charismatic people usually know they are charismatic because they have been told that in their lives, and people have been attracted to them.

Unfortunately, charisma is difficult to develop intentionally, and some people seem to have a naturally charismatic personality, while others do not. Even though not everyone can embody the charismatic aspect of dynamism, the other component of dynamism, energy, is something that everyone can fathom. Communicating enthusiasm for your topic and audience by presenting relevant content and using engaging delivery strategies such as vocal variety and eye contact can increase your dynamism.

Logos refers to the reasoning or logic of an argument. The presence of fallacies would obviously undermine a speaker’s appeal to logos. Speakers employ logos by presenting credible information as supporting material and verbally citing their sources during their speech. Using the guidelines from our earlier discussion of reasoning will also help a speaker create a rational appeal. Research shows that messages are more persuasive when arguments and their warrants are made explicit (Stiff & Mongeau, 2003). Carefully choosing supporting material that is verifiable, specific, and unbiased can help a speaker appeal to logos. Speakers can also appeal to logos by citing personal experience and providing the credentials and/or qualifications of sources of information (Cooper & Nothstine, 1996). Presenting a rational and logical argument is important, but speakers can be more effective if they bring in and refute counterarguments. The most effective persuasive messages are those that present two sides of an argument and refute the opposing side, followed by single argument messages, followed by messages that present counterarguments but do not refute them (Stiff & Mongeau, 2003). In short, by clearly showing an audience why one position is superior to another, speakers do not leave an audience to fill in the blanks of an argument, which could diminish the persuasive opportunity.

Pathos refers to emotional appeals. Aristotle was suspicious of too much emotional appeal, yet this appears to have become more acceptable in public speaking. Stirring emotions in an audience is a way to get them involved in the speech, and involvement can create more opportunities for persuasion and action. Reading in the paper that a house was burglarized may get your attention but think about how different your reaction would be if you found out it was your own home. Intentionally stirring someone’s emotions to get them involved in a message that has little substance would be unethical. Yet such spellbinding speakers have taken advantage of people’s emotions to get them to support causes, buy products, or engage in behaviors that they might not otherwise, if given the chance to see the faulty logic of a message.

Effective speakers should use emotional appeals that are also logically convincing, since audiences may be suspicious of a speech that is solely based on emotion. Emotional appeals are effective when you are trying to influence a behavior or you want your audience to take immediate action (Stiff & Mongeau, 2003). Emotions lose their persuasive effect more quickly than other types of persuasive appeals. Since emotions are often reactionary, they fade relatively quickly when a person is removed from the provoking situation (Fletcher, 2001).

Emotional appeals are also difficult for some because they require honed delivery skills and the ability to use words powerfully and dramatically. The ability to use vocal variety, cadence, and repetition to rouse an audience’s emotion is not easily attained. Think of how stirring Martin Luther King Jr.’s “I Have a Dream” speech was due to his ability to evoke the emotions of the audience. Dr. King used powerful and creative language in conjunction with his vocalics to deliver one of the most famous speeches in our history. Using concrete and descriptive examples can paint a picture in your audience member’s minds. Speakers can also use literal images, displayed using visual aids, to appeal to pathos.

Speakers should strive to appeal to ethos, logos, and pathos within a speech. A speech built primarily on ethos might lead an audience to think that a speaker is full of himself or herself. A speech full of facts and statistics appealing to logos would result in information overload. Speakers who rely primarily on appeals to pathos may be seen as overly passionate, biased, or unable to see other viewpoints.

Dissonance, Motivation, and Needs

Aristotle’s three rhetorical proofs—ethos, logos, and pathos—have been employed as persuasive strategies for thousands of years. More recently, persuasive strategies have been identified based on theories and evidence related to human psychology. Although based in psychology, such persuasive strategies are regularly employed and researched in communication due to their role in advertising, marketing, politics, and interpersonal relationships. The psychologically based persuasive appeals we will discuss are cognitive dissonance, positive and negative motivation, and appeals to needs.

Cognitive Dissonance

If you have studied music, you probably know what dissonance is. Some notes, when played together on a piano, produce a sound that is pleasing to our ears. When dissonant combinations of notes are played, we react by wincing or cringing because the sound is unpleasant to our ears. So dissonance is that unpleasant feeling we get when two sounds clash. The same principle applies to cognitive dissonance , which refers to the mental discomfort that results when new information clashes with or contradicts currently held beliefs, attitudes, or values. Using cognitive dissonance as a persuasive strategy relies on three assumptions: (1) people have a need for consistency in their thinking; (2) when inconsistency exists, people experience psychological discomfort; and (3) this discomfort motivates people to address the inconsistency to restore balance (Stiff & Mongeau, 2003). In short, when new information clashes with previously held information, an unpleasantness results, and we have to try to reconcile the difference.

Cognitive dissonance is not a single-shot persuasive strategy. As we have learned, people are resistant to change and not easy to persuade. While we might think that exposure to conflicting information would lead a rational person to change his or her mind, humans are not as rational as we think.

There are many different mental and logical acrobatics that people do to get themselves out of dissonance. Some frequently used strategies to resolve cognitive dissonance include discrediting the speaker or source of information, viewing yourself as an exception, seeking selective information that supports your originally held belief, or intentionally avoiding or ignoring sources of cognitive dissonance (Cooper & Nothstine, 1996). As you can see, none of those actually results in a person modifying their thinking, which means persuasive speech goals are not met. Of course, people cannot avoid dissonant information forever, so multiple attempts at creating cognitive dissonance can actually result in thought or behavior modification.

Positive and Negative Motivation

Positive and negative motivation are common persuasive strategies used by teachers, parents, and public speakers. Rewards can be used for positive motivation, and the threat of punishment or negative consequences can be used for negative motivation. We have already learned the importance of motivating an audience to listen to your message by making your content relevant and showing how it relates to their lives. We also learned an organizational pattern based on theories of motivation: Monroe’s Motivated Sequence. When using positive motivation , speakers implicitly or explicitly convey to the audience that listening to their message or following their advice will lead to positive results. Conversely, negative motivation implies or states that failure to follow a speaker’s advice will result in negative consequences. Positive and negative motivation as persuasive strategies match well with appeals to needs.

Appeals to Needs

Maslow’s hierarchy of needs states that there are several layers of needs that human beings pursue. They include physiological, safety, social, self-esteem, and self-actualization needs (Maslow, 1943). Since these needs are fundamental to human survival and happiness, tapping into needs is a common persuasive strategy. Appeals to needs are often paired with positive or negative motivation, which can increase the persuasiveness of the message.

Physiological needs form the base of the hierarchy of needs. The closer the needs are to the base, the more important they are for human survival. Speakers do not appeal to physiological needs. After all, a person who does not have food, air, or water is not very likely to want to engage in persuasion, and it would not be ethical to deny or promise these things to someone for persuasive gain. Some speakers attempt to appeal to self-actualization needs, but I argue that this is difficult to do ethically. Self-actualization refers to our need to achieve our highest potential, and these needs are much more intrapersonal than the others are. We achieve our highest potential through things that are individual to us, and these are often things that we protect from outsiders. Some examples include pursuing higher education and intellectual fulfillment, pursuing art or music, or pursuing religious or spiritual fulfillment. These are often things we do by ourselves and for ourselves, so I like to think of this as sacred ground that should be left alone. Speakers are more likely to be successful at focusing on safety, social, and self-esteem needs.

We satisfy our safety needs when we work to preserve our safety and the safety of our loved ones. Speakers can combine appeals to safety with positive motivation by presenting information that will result in increased safety and security. Combining safety needs and negative motivation, a speaker may convey that audience members’ safety and security will be put at risk if the speaker’s message is not followed. Combining negative motivation and safety needs depends on using some degree of fear as a motivator. Think of how the insurance industry relies on appeals to safety needs for their business. While this is not necessarily a bad strategy, it can be done more or less ethically.

Our social needs relate to our desire to belong to supportive and caring groups. We meet social needs through interpersonal relationships ranging from acquaintances to intimate partnerships. We also become part of interest groups or social or political groups that help create our sense of identity. The existence and power of peer pressure is a testament to the motivating power of social needs. People go to great lengths and sometimes make poor decisions they later regret to be a part of the “in-group.” Advertisers often rely on creating a sense of exclusivity to appeal to people’s social needs. Positive and negative motivation can be combined with social appeals. Positive motivation is present in messages that promise the receiver “in-group” status or belonging, and negative motivation can be seen in messages that persuade by saying, “Don’t be left out.” Although these arguments may rely on the bandwagon fallacy to varying degrees, they draw out insecurities people have about being in the “out-group.”

We all have a need to think well of ourselves and have others think well of us, which ties to our self-esteem needs . Messages that combine appeals to self-esteem needs and positive motivation often promise increases in respect and status. A financial planner may persuade by inviting a receiver to imagine prosperity that will result from accepting his or her message. A publicly supported radio station may persuade listeners to donate money to the station by highlighting a potential contribution to society. The health and beauty industries may persuade consumers to buy their products by promising increased attractiveness. While it may seem shallow to entertain such ego needs, they are an important part of our psychological makeup. Unfortunately, some sources of persuasive messages are more concerned with their own gain than the well-being of others and may take advantage of people’s insecurities in order to advance their persuasive message. Instead, ethical speakers should use appeals to self-esteem that focus on prosperity, contribution, and attractiveness in ways that empower listeners.

11.7 Sample Persuasive Speech  

Title: Education behind Bars Is the Key to Rehabilitation

General purpose: To persuade

Specific purpose : By the end of my speech, my audience will believe that prisoners should have the right to an education.

Thesis statement: There should be education in all prisons, because denying prisoners an education has negative consequences for the prisoner and society, while providing them with an education provides benefits for the prisoner and society.

Attention getter: “We must accept the reality that to confine offenders behind walls without trying to change them is an expensive folly with short-term benefits—winning battles while losing the war.” Supreme Court Justice Warren Burger spoke these words more than thirty years ago, and they support my argument today that prisoners should have access to education.

Introduction of topic: While we value education as an important part of our society, we do not value it equally for all. Many people do not believe that prisoners should have access to an education, but I believe they do.

Credibility and relevance: While researching this topic, my eyes were opened up to how much an education can truly affect a prisoner, and given my desire to be a teacher, I am invested in preserving the right to learn for everyone, even if they are behind bars. While I know from our audience analysis activity that some of you do not agree with me, you never know when this issue may hit close to home. Someday, someone you love might make a mistake in their life and end up in prison, and while they are there, I know you all would want them to receive an education so that when they get out, they will be better prepared to contribute to society.

Preview: Today, I invite you listen with an open mind as I discuss the need for prisoner education, a curriculum that will satisfy that need, and some benefits of prisoner education.

Transition: First, I will explain why prisoners need access to education.

1. According to a 2012 article in the journal Corrections Today on correctional education programs, most states have experienced an increase in incarceration rates and budgetary constraints over the past ten years, which has led many to examine best practices for reducing prison populations.

a. In that same article, criminologist and former research director of the Federal Bureau of Prisons states that providing correctional education is one of the most productive and important reentry services that our prisons offer.

b. His claim is supported by data collected directly from prisoners, 94 percent of whom identify education as a personal reentry need—ranking it above other needs such as financial assistance, housing, or employment.

c. Despite the fact that this need is clearly documented, funding for adult and vocational education in correctional education has decreased.

1. Many prisoners have levels of educational attainment that are far below those in the general population.

2. According to statistics from 2010, as cited in the Corrections Today article, approximately 40 percent of state prison inmates did not complete high school, as compared to 19 percent of the general population.

3. Additionally, while about 48 percent of the public have taken college classes, only about 11 percent of state prisoners have.

d. At the skill level, research from the United Kingdom, cited in the 2003 article from Studies in the Education of Adults titled “Learning behind Bars: Time to Liberate Prison Education,” rates of illiteracy are much higher among the prison population than the general population, and there is a link between poor reading skills and social exclusion that may lead people to antisocial behavior.

1. Prisoner education is also needed to break a cycle of negativity and stigma to which many prisoners have grown accustomed.

2. The article from Studies in the Education of Adults that I just cited states that prisoners are often treated as objects or subjected to objectifying labels like “ addict , sexual offender , and deviant .”

3. While these labels may be accurate in many cases, they do not do much to move the prisoner toward rehabilitation.

4. The label student , however, has the potential to do so because it has positive associations and can empower the prisoner to make better choices to enhance his or her confidence and self-worth.

Transition: Now that I have established the need for prisoner education, let’s examine how we can meet that need.

2. In order to meet the need for prisoner education that I have just explained, it is important to have a curriculum that is varied and tailored to various prisoner populations and needs.

a. The article from Corrections Today notes that education is offered to varying degrees in most US prisons, but its presence is often debated and comes under increased scrutiny during times of budgetary stress.

b. Some states have implemented programs that require inmates to attend school for a certain amount of time if they do not meet minimum standards for skills such as reading or math.

c. While these are useful programs, prisoner education should not be limited to or focused on those with the least amount of skills.

d. The article notes that even prisoners who have attended or even graduated from college may benefit from education, as they can pursue specialized courses or certifications.

e. Based on my research, I would propose that the prison curriculum have four tiers: one that addresses basic skills that prisoners may lack, one that prepares prisoners for a GED, one that prepares prisoners for college-level work, and one that focuses on life and social skills.

1. The first tier of the education program should focus on remediation and basic skills, which is the most common form of prisoner education as noted by Foley and Gao in their 2004 article from the Journal of Correctional Education that studied educational practices at several institutions.

a. These courses will teach prisoners basic reading, writing, and math skills that may be lacking.

b. Since there is a stigma associated with a lack of these basic skills, early instruction should be one-one-one or in small groups.

2. The second tier should prepare prisoners who have not completed the equivalent of high school to progress on to a curriculum modeled after that of most high schools, which will prepare them for a GED.

3. The third tier should include a curriculum based on the general education learning goals found at most colleges and universities and/or vocational training.

a. Basic general education goals include speaking, writing, listening, reading, and math.

b. Once these general education requirements have been met, prisoners should be able to pursue specialized vocational training or upper-level college courses in a major of study, which may need to be taken online through distance learning, since instructors may not be available to come to the actual prisons to teach.

4. The fourth tier includes training in social and life skills that most people learn through family and peer connections, which many prisoners may not have had.

a. Some population-specific areas of study that would not be covered in a typical classroom include drug treatment and anger management.

b. Life skills such as budgeting, money management, and healthy living can increase confidence.

c. Classes that focus on social skills, parenting, or relational communication can also improve communication skills and relational satisfaction; for example, workshops teaching parenting skills have been piloted to give fathers the skills needed to communicate effectively with their children, which can increase feelings of self-worth.

f. According to a 2007 article by Behan in the Journal of Correctional Education , prisons should also have extracurricular programs that enhance the educational experience.

1. Under the supervision of faculty and/or staff, prisoners could be given the task of organizing an outside speaker to come to the prison or put together a workshop.

2. Students could also organize a debate against students on the outside, which could allow the prisoners to interact (face-to-face or virtually) with other students and allow them to be recognized for their academic abilities.

3. Even within the prison, debates, trivia contests, paper contests, or speech contests could be organized between prisoners or between prisoners and prison staff as a means of healthy competition.

4. Finally, prisoners who are successful students should be recognized and put into peer-mentoring roles, because, as Behan states in the article, “a prisoner who…has had an inspirational learning experience acts as a more positive advocate for the school than any [other method].”

Transition: The model for prisoner education that I have just outlined will have many benefits.

3. Educating prisoners can benefit inmates, those who work in prisons, and society.

a. The article I just cited from the Journal of Correctional Education states that the self-reflection and critical thinking that are fostered in an educational setting can help prisoners reflect on how their actions affected them, their victims, and/or their communities, which may increase self-awareness and help them better reconnect with a civil society and reestablish stronger community bonds.

1. The Corrections Today article I cited earlier notes that a federally funded three-state survey provided the strongest evidence to date that prisoner education reduces the recidivism rate and increases public safety.

2. The Corrections Today article also notes that prisoners who completed a GED reoffended at a rate 20 percent lower than the general prison population, and those that completed a college degree reoffended at a rate 44 percent lower than the general prison population.

b. So why does prisoner education help reduce recidivism rates?

1. Simply put, according to the article in the Studies in the Education of Adults I cited earlier, the skills gained through good prison education programs make released prisoners more desirable employees, which increases their wages and helps remove them from a negative cycles of stigma and poverty that led many of them to crime in the first place.

2. Further, the ability to maintain consistent employment has been shown to reduce the rate of reoffending.

3. Education does not just improve the lives of the prisoners; it also positively affects the people who work in prisons.

c. An entry on eHow.com by Kinney about the benefits of prisoners getting GEDs notes that a successful educational program in a prison can create a more humane environment that will positively affect the officers and staff as well.

1. Such programs also allow prisoners to do more productive things with their time, which lessens violent and destructive behavior and makes prison workers’ jobs safer.

2. Prisoner education can also save cash-strapped states money.

3. Giving prisoners time-off-sentence credits for educational attainment can help reduce the prison population, as eligible inmates are released earlier because of their educational successes.

4. As noted by the Corrections Today article, during the 2008–9 school year the credits earned by prisoners in the Indiana system led to more than $68 million dollars in avoided costs.

Transition to conclusion and summary of importance: In closing, it is easy to see how beneficial a good education can be to a prisoner. Education may be something the average teenager or adult takes for granted, but for a prisoner it could be the start of a new life.

Review of main points: There is a clear need for prisoner education that can be met with a sound curriculum that will benefit prisoners, those who work in prisons, and society.

Closing statement: While education in prisons is still a controversial topic, I hope you all agree with me and Supreme Court Justice Burger, whose words opened this speech, when we say that locking a criminal away may offer a short-term solution in that it gets the criminal out of regular society, but it doesn’t better the prisoner and it doesn’t better us in the long run as a society.

Figure 11.1: Types of propositions with examples. Kindred Grey. 2022. CC BY 4.0 .

Figure 11.2: Inductive reasoning. Kindred Grey. 2022. CC BY 4.0 . Includes Lightbulb by Maxim Kulikov from NounProject , Magnifying Glass by Pedro Santos from NounProject , and Brain by Bernar Novalyi from NounProject (all Noun Project license ).

Figure 11.3: Deductive reasoning. Kindred Grey. 2022. CC BY 4.0 . Includes Lightbulb by Maxim Kulikov from NounProject , Magnifying Glass by Pedro Santos from NounProject , and Paper by AdbA Icons ❤️ from NounProject (all Noun Project license ).

Figure 11.4: Aristotle’s modes of persuassion. Kindred Grey. 2022. CC BY 4.0 .

Figure 11.5: Maslow’s hierarchy of needs. Kindred Grey. 2022. CC BY 4.0 .

Section 11. 1-11.4

Barton, K., & Tucker, B. G. (2021, February 20). Constructing a persuasive speech . https://socialsci.libretexts.org/Bookshelves/Communication/Public_Speaking/Exploring_Public_Speaking_(Barton_and_Tucker)/13%3A_Persuasive_Speaking/13.05%3A_Constructing_a_Persuasive_Speech

Hamm, P. H. (2006). Teaching and persuasive communication: Class presentation skills . Harriet W. Sheridan Center for Teaching and Learning at Brown University.

Macasieb, D. (2018, June 13). Speech patterns: The proposition-to-proof versus the problem-solution method . https://drumac.com/2018/06/13/speech-patterns-the-proposition-to-proof-versus-the-problem-solution-method/

McCroskey, J. C. (1966). Toward an understanding of the importance of ‘evidence’ in persuasive communication. The Pennsylvania Speech Annual , 23 , 65–71.

McCroskey, J. C. (1969). A summary of experimental research on the effects of evidence in persuasive communication. Quarterly Journal of Speech , 55 (2), 169-176. https://doi.org/10.1080/00335636909382942

Nordquist, R. (2020, December 3). What does it mean to make a claim during an argument? https://www.thoughtco.com/what-is-claim-argument-1689845

Poggi, I. (2005). The goals of persuasion. Pragmatics and Cognition , 13 (2), 297-335. https://doi.org/10.1075/pc.13.2.04pog

Watt, S. S., & Barnett, J. T. (2021, January 4). Organizing persuasive messages . https://socialsci.libretexts.org/Bookshelves/Communication/Public_Speaking/Public_Speaking_(The_Public_Speaking_Project)/16%3A_Persuasive_Speaking/16.09%3A_Organizing_Persuasive_Messages

Williams, E. (2018, October 19). Effective persuasive communication . https://smallbusiness.chron.com/effective-persuasive-communication-56248.html

Section 11.5

ReferencesCooper, M. D., & Nothstine, W. L. (1996). Power persuasion: Moving an ancient art into the media age. Educational Video Group.

Walter, O. M., Speaking to inform and persuade . Macmillan.

Section 11.6

Cooper, M. D., & Nothstine, W. L. (1996). Power persuasion: Moving an ancient art into the media age . Educational Video Group.

Fletcher, L. (2001). How to design and deliver speeches (7th ed.). Longman.

Maslow, A. H. (1943). A theory of human motivation. Psychological Review, 50 (4), 370–396. https://doi.org/10.1037/h0054346

Stiff, J. B., & Mongeau, P. A. (2003). Persuasive communication (2nd ed.). Guilford Press.

Sample Persuasive Speech

Bayliss, P. (2003). Learning behind bars: Time to liberate prison education. Studies in the Education of Adults, 35 (2), 157–172. https://doi.org/10.1080/02660830.2003.11661480

Behan, C. (2007). Context, creativity and critical reflection: Education in correctional institutions. Journal of Correctional Education, 58 (2), 157–169. https://www.jstor.org/stable/23282734

Foley, R. M., & Gao, J. (2004). Correctional education: Characteristics of academic programs serving incarcerated adults. Journal of Correctional Education, 55 (1), 6–21. https://www.jstor.org/stable/23292120

Kinney, A. (2011). What are the benefits of inmates getting GEDs? Ehow.com . Retrieved from https://ehow.com/list_6018033_benefits-inmates-getting-geds_.html

Steurer, S. J., Linton, J., Nally, J., & Lockwood, S. (2010). The top-nine reasons to increase correctional education programs. Corrections Today, 72 (4), 40–43.

The statement that will be supported by evidence

Also called grounds, it supports the claim

The underlying justification that connects the claim and the evidence

A five step organizational pattern to help persuade an audience. 1. Attention Step: Grab the audience’s attention in the introduction. 2. Need Step: Establish the reason that your topic needs to be addressed. Satisfaction Step: Present a solution to the problem that you are addressing. 4. Visualization Step: Incorporate a positive/negative motivation to support the relationship you have set up between the need and your proposal. 5. Action Step: Include a call to action that tells people what they can do about the situation.

Reaches conclusions through citation of examples and is the most frequently used form of logical reasoning

Derives specifics from what is already known

Argues to establish a relationship between a cause and effect

Refers to the credibility of the speaker and includes dimensions: competence, trustworthiness, and dynamism

Refers to the perception of a speaker’s expertise in relation to the topic being discussed

The second component of ethos and is the degree that audience members perceive a speaker to be presenting accurate, credible information in a non-manipulative way

Refers to the degree to which audience members perceive a speaker to be outgoing and animated

The reasoning or logic of an argument

The emotional appeal

Refers to the mental discomfort that results when new information clashes with or contradicts currently held beliefs, attitudes, or values

Communication in the Real World Copyright © by Faculty members in the School of Communication Studies, James Madison University is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License , except where otherwise noted.

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Persuasive Speeches — Types, Topics, and Examples

What is a persuasive speech?

In a persuasive speech, the speaker aims to convince the audience to accept a particular perspective on a person, place, object, idea, etc. The speaker strives to cause the audience to accept the point of view presented in the speech.

The success of a persuasive speech often relies on the speaker’s use of ethos, pathos, and logos.

Ethos is the speaker’s credibility. Audiences are more likely to accept an argument if they find the speaker trustworthy. To establish credibility during a persuasive speech, speakers can do the following:

Use familiar language.

Select examples that connect to the specific audience.

Utilize credible and well-known sources.

Logically structure the speech in an audience-friendly way.

Use appropriate eye contact, volume, pacing, and inflection.

Pathos appeals to the audience’s emotions. Speakers who create an emotional bond with their audience are typically more convincing. Tapping into the audience’s emotions can be accomplished through the following:

Select evidence that can elicit an emotional response.

Use emotionally-charged words. (The city has a problem … vs. The city has a disease …)

Incorporate analogies and metaphors that connect to a specific emotion to draw a parallel between the reference and topic.

Utilize vivid imagery and sensory words, allowing the audience to visualize the information.

Employ an appropriate tone, inflection, and pace to reflect the emotion.

Logos appeals to the audience’s logic by offering supporting evidence. Speakers can improve their logical appeal in the following ways:

Use comprehensive evidence the audience can understand.

Confirm the evidence logically supports the argument’s claims and stems from credible sources.

Ensure that evidence is specific and avoid any vague or questionable information.

Types of persuasive speeches

The three main types of persuasive speeches are factual, value, and policy.

A factual persuasive speech focuses solely on factual information to prove the existence or absence of something through substantial proof. This is the only type of persuasive speech that exclusively uses objective information rather than subjective. As such, the argument does not rely on the speaker’s interpretation of the information. Essentially, a factual persuasive speech includes historical controversy, a question of current existence, or a prediction:

Historical controversy concerns whether an event happened or whether an object actually existed.

Questions of current existence involve the knowledge that something is currently happening.

Predictions incorporate the analysis of patterns to convince the audience that an event will happen again.

A value persuasive speech concerns the morality of a certain topic. Speakers incorporate facts within these speeches; however, the speaker’s interpretation of those facts creates the argument. These speeches are highly subjective, so the argument cannot be proven to be absolutely true or false.

A policy persuasive speech centers around the speaker’s support or rejection of a public policy, rule, or law. Much like a value speech, speakers provide evidence supporting their viewpoint; however, they provide subjective conclusions based on the facts they provide.

How to write a persuasive speech

Incorporate the following steps when writing a persuasive speech:

Step 1 – Identify the type of persuasive speech (factual, value, or policy) that will help accomplish the goal of the presentation.

Step 2 – Select a good persuasive speech topic to accomplish the goal and choose a position .

Step 3 – Locate credible and reliable sources and identify evidence in support of the topic/position. Revisit Step 2 if there is a lack of relevant resources.

Step 4 – Identify the audience and understand their baseline attitude about the topic.

Step 5 – When constructing an introduction , keep the following questions in mind:

What’s the topic of the speech?

What’s the occasion?

Who’s the audience?

What’s the purpose of the speech?

Step 6 – Utilize the evidence within the previously identified sources to construct the body of the speech. Keeping the audience in mind, determine which pieces of evidence can best help develop the argument. Discuss each point in detail, allowing the audience to understand how the facts support the perspective.

Step 7 – Addressing counterarguments can help speakers build their credibility, as it highlights their breadth of knowledge.

Step 8 – Conclude the speech with an overview of the central purpose and how the main ideas identified in the body support the overall argument.

Persuasive speech outline

One of the best ways to prepare a great persuasive speech is by using an outline. When structuring an outline, include an introduction, body, and conclusion:

Introduction

Attention Grabbers

Ask a question that allows the audience to respond in a non-verbal way; ask a rhetorical question that makes the audience think of the topic without requiring a response.

Incorporate a well-known quote that introduces the topic. Using the words of a celebrated individual gives credibility and authority to the information in the speech.

Offer a startling statement or information about the topic, typically done using data or statistics.

Provide a brief anecdote or story that relates to the topic.

Starting a speech with a humorous statement often makes the audience more comfortable with the speaker.

Provide information on how the selected topic may impact the audience .

Include any background information pertinent to the topic that the audience needs to know to understand the speech in its entirety.

Give the thesis statement in connection to the main topic and identify the main ideas that will help accomplish the central purpose.

Identify evidence

Summarize its meaning

Explain how it helps prove the support/main claim

Evidence 3 (Continue as needed)

Support 3 (Continue as needed)

Restate thesis

Review main supports

Concluding statement

Give the audience a call to action to do something specific.

Identify the overall importan ce of the topic and position.

Persuasive speech topics

The following table identifies some common or interesting persuasive speech topics for high school and college students:

Persuasive speech examples

The following list identifies some of history’s most famous persuasive speeches:

John F. Kennedy’s Inaugural Address: “Ask Not What Your Country Can Do for You”

Lyndon B. Johnson: “We Shall Overcome”

Marc Antony: “Friends, Romans, Countrymen…” in William Shakespeare’s Julius Caesar

Ronald Reagan: “Tear Down this Wall”

Sojourner Truth: “Ain’t I a Woman?”

US discussed 'overcapacity' in Chinese solar manufacturing, coal in climate talks

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Remarks by 2024 Academic Convocation keynote speaker Patricia Moore

Travis LaCoss

Patricia Moore, a distinguished designer and RIT alumna, addressed the crowd at the Gordon Field House during RIT's annual Academic Convocation ceremony.

Patricia Moore , a distinguished designer and trailblazing alumna of the class of 1974, addressed the crowd at the Gordon Field House during RIT's annual Academic Convocation ceremony on May 10. The full text of her speech is below:

Fifty years ago, when I sat as you do today, the global headlines were dire, the world was struggling, and, as the Class of 1974, we had constant concerns and fears for the future.

As long hair, bell-bottomed hippies we launched the first Earth Day, planting the seeds for a global awareness and response to the impact of climate change.

The polarizing Vietnam War, which began in 1955, was tearing our nation apart.

We were vocal and earnest supporters of the Equal Rights Amendment. The earliest version of the ERA was introduced in Congress in 1923.

Today, 101 years later, we still await the recognition of men and women as equal, with the 28th Amendment of the Constitution.

For about a dollar, you could get two gallons of gas.

The Dow averaged 759.13 for the year. Yes, 7-5-9. The average closing price for this year is 38,557.88.

In Senate hearings, the extent of the Watergate scandal was exposed, and President Nixon, facing impeachment, resigned. “ The more things change, the more they remain the same .” 

French journalist and novelist Jean-Baptiste Alphonse Karr is credited for writing that assessment in 1849.

It stands with another adage we hear often: “It is what it is!”

I have always viewed both refrains, not as permission to cave, or quit and shake my head in disgust, but rather as a call for action and a time for change.

Yes,” it is what it is,” BUT, then it is what YOU make it!

The reason I leave my bed each day, is to meet the calls, the challenges, and the constant concerns with action. Actions that now, we will make together.

I stand with you, a generation eager for equity, deliberate in your drive for dignity, and insistent that your abilities for innovation will in fact deliver the ever-elusive CHANGE of our collective dreams.

Your creativity represents a global ability to confront discord, hate, and prejudice. Your collaborative spirit. Your unique capacity to challenge inequity, and the technology you utilize, will forge us forward as never before. I am honored to work with you until I take my last breath.

So, let me share some highlights from my playbook, with the hope that they assist you to formulate your own:

Forget your childhood training and talk with strangers. Take the buds out of your ears and when we pass each other on my morning walk, please smile and return my greeting.

Be kind. At least once each day, surprise someone with a flower, offer your seat on the light rail, or share your umbrella.

Keep a candy dish on your desk. You will always be popular with people.

Celebrate your birthday and the birthdays of your friends and family with deliberate excess.

Recognize that the single date of your birth is a nice start, but you need to claim the entire month that you entered this life as cause for great annual joy.

Tell everyone you encounter it is your birthday so that they have an opportunity to be a good citizen and enhance the economy by providing you a pressie.

Don’t take no for an answer. Persevere. Be persistent. By being persuasive.

Pay attention to the other people in your sphere and take a sincere interest in their projects and lives. Support their work. Engage in their activities. When you focus on others, your efforts will improve and together you will deliver outcomes you hadn’t imagined.

Volunteer. Be charitable. Support good causes and they will support you.

Be nice. Be particularly nice to people who are unkind to you. It will confuse them and you will convert them.

Dress for success, especially when you fly. The time for flannel pajama bottoms and flip flops is officially over.

If we are seat mates, I don’t want to see your bare feet. Having designed a number of aircraft, I assure you that beyond civility, covering your flesh from the neck down is a critical safety consideration in the event that we need to utilize an emergency slide.

Mind your manners. Your level of civility will define you.

Send snail mail.

Write in cursive.

As soon as you can, after today’s festivities, pen a letter to every person in your life who got you to this point. Thank them for their guidance, love, and support.

And after you have written those precious letters, write one more, the most important of all. Write a letter to yourself. Remind yourself of your dreams for this day, of your sacrifices, your failures, and your successes that brought you to this starting point. Tuck that missive in a safe place. Keep it with you always, and, whenever you feel lost, or whenever you wonder what it is your life is about, sit in a quiet corner, and, read your words and remember this moment.

From this day forward, embrace your role as a leader.

More than any generation before you, you have been graced with potential for creating a world of love and respect, equity and quality of life for all.

Believe in that potential, and, lead with your brilliant heads and beautiful hearts.

A very popular poem on campus in the 1970s was written in 1927 by Max Ehrmann. DESIDERATA, Words For Life , has resonated with me in every moment since my graduation.

I leave you with this verse:

You are a child of the universe,

No less than the trees and the stars;

you have a right to be here.

And, allow me to add, you have a responsibility with that right. You are responsible for the great gift that is your time on this planet.

Be the CHANGE.

What is direct air capture and is it a global warming solution or a dangerous distraction?

On the dark volcanic soil of Iceland, looming conspicuously is a nondescript plant that its creators hope may be the key to holding back global warming.

It's not much to look at – a series of fan-like units stacked one on top of each other, a large annex that wouldn't look out of place on a big Australian farm, and an assortment of pipes and steelwork.

But Mammoth, as it's been dubbed by Climeworks, the Swiss firm that operates the plant, is doing something that's remarkable in many respects.

It is sucking carbon dioxide – the greenhouse gas blamed for much of the heating taking place across the planet – directly out of the air in order to bury or store it somewhere or use it in some other way.

At the heart of the project, which was switched on just this week, is a process known as direct air capture.

Expect to hear the term much more in the years ahead as countries the world over cast around for ways to cut their pollution and clean up their economies.

What is direct air capture?

In layman's terms, direct air capture, or DAC, is the process of sucking in air through a giant vacuum and then capturing the carbon dioxide it contains.

The carbon dioxide is then stripped away using chemical filters that can snag any particles passing through the giant fans.

In the case of Mammoth, heat is applied to release the carbon once again, albeit as a stream of gas that is given to another firm for handling.

At this point, the gas is mixed with water and pumped underground, where the carbon dioxide reacts with minerals in Iceland's volcanic basalts to form calcium carbonate, a white crystal.

Effectively, carbon that was in the air is turned into rock – in this case a rock that is a key ingredient in limestone.

But it can also be used in other applications that already exist, such as adding the fizz to drinks or stimulating plant growth in greenhouses.

Thus, DAC is able to deliver what are known as "negative emissions", or the removal of greenhouse gases already in the air as opposed to the avoidance of yet more.

It's a technology, according to its boosters, that has a potential value measured in the trillions of dollars.

Where in the world is it used?

While Climeworks and its two Icelandic projects are the flag-bearers for the technology, DAC is a growing industry worldwide.

There are a raft of companies keen to develop the industry, scientists working on research and development, and deep-pocketed investors willing to spend big to make it happen.

Among them is 1PointFive, an arm of major American oil producer Occidental Engineering, and Canadian start-up Carbon Engineering, which is backed by tech billionaire Bill Gates.

At a site called Notrees – in a barren corner of the state of Texas – 1PointFive is building its own DAC plant to capture carbon.

Some of the carbon will reportedly be used by Occidental for purposes that can hardly be described as climate action – by being injected into oilfields to squeeze out extra production.

But some will be pumped underground in an end of itself and there are hopes the carbon will stay buried indefinitely.

Eventually, Occidental plans to build as many as 100 large-scale DAC plants in a little over a decade, while Climeworks is among others with plans for even bigger facilities in the US and elsewhere.

How much does it cost?

Climeworks, for its part, has been somewhat coy about the cost of the technology to date.

But, at the opening of Mammoth earlier this month, US media reported the company as saying the cost per tonne of carbon removed was closer to $US1000 than $US100.

And that matters greatly because $US100 a tonne is seen as a crucial benchmark for the viability of DAC.

At that point, the technology would theoretically become competitive with other options, such as planting trees, where a price was put on carbon.

But whereas trees burn in bushfires or can be cut down – releasing much of the stored CO2 – carbon buried underground through DAC could be kept there.

And polluting companies, perhaps wary of the bona fides of tree-planting schemes, for example, may be more willing to put their money into the technology.

That the industry is in its infancy doesn't help with its economics.

Still, there are signs that costs are coming down as more and more companies enter the fray and the technology evolves.

By accounts, the system developed by Carbon Engineering should be able to bury a tonne of carbon at a cost of between $US94 and $232, at least when deployed at scale.

So far, though, the economic goals of the industry have proved elusive.

Is it the same as carbon capture and storage?

There are similarities but DAC and carbon capture and storage differ in a critical way.

In theory, DAC has negative emissions so long as the energy that's used to power the process causes fewer emissions than it reduces from the atmosphere.

That is the case for Mammoth and its sister project Orca, which are both powered by the abundant and clean geothermal energy on tap in Iceland.

For carbon capture and storage (CCS), on the other hand, there are no such illusions.

The aim of the game is merely to minimise as much as possible the pollution that would ordinarily occur in many industries.

Take, as an example, the giant Gorgon liquefied natural gas plant in Western Australia.

A condition of the project's approval by the WA government was the construction of a CCS plant to bury much of the carbon from the gas fields.

Even were the project to be working properly, it would still only be sequestering about 80 per cent of the "reservoir" CO2.

But the project isn't working as intended, and just 34 per cent of the five million tonnes of CO2 it captured last financial year was injected underground.

Then there's the matter of carbon capture utilisation and storage, or CCUS, as if another acronym was needed.

This is the process of taking carbon and pumping it into oil and gas fields to extract greater volumes of fossil fuels.

Climeworks, for the record, says it has nothing to do with fossil fuels.

How much difference can it make?

Given it's minuscule current size, it's hard to see how the DAC industry can have any effect on global warming at all.

Despite its name and large size compared with other projects in operation, Mammoth will be able to pull just 36,000 tonnes of carbon from the atmosphere a year – and that's running flat out.

Climeworks points out that such a reduction is equivalent to taking almost 8,000 gas guzzling cars off the road.

The company says it wants to be cutting one million tonnes of carbon from the atmosphere every year by the end of the decade.

Occidental, meanwhile, says it's designing another plant for Texas that will have the capacity to remove 500,000 tonnes of carbon a year from the air.

All of these numbers and goals and claims need to be seen in context, though.

Every year, the world burns fossil fuels that produce about 35 billion tonnes of carbon dioxide.

Roughly one trillion tonnes of carbon dioxide have accumulated in the atmosphere thanks to the activities of humankind.

Even the International Energy Agency's target of removing 70 million tonnes of carbon a year by 2030 – modest though that may seem – is way off in the distance.

What's more, the world does not have time on its side.

Global temperatures are already rising, and fast.

According to the Copernicus Climate Change Service, April marked the 11th straight month in which global average surface temperatures hit a record.

For the past 12 months, the agency noted, the global average temperature was the highest on record at 1.5 degrees Celsius above pre-industrial levels.

A big challenge facing DAC, in particular, is physics.

Carbon concentrations in the air, although rising, are tiny and extracting meaningful amounts of the gas using that method is difficult.

Will it be a fig leaf for fossil fuels?

A constant criticism of carbon capture – of any sort – is that it legitimises the burning of fossil fuels by providing a veneer of respectability.

And, certainly, the industry itself is becoming keener by the day on CCS and CCUS, otherwise known as enhanced oil recovery.

Compared with DAC, it's relatively easy to capture high concentrations of carbon with CCS, too, given the plants tend to be built alongside industrial facilities.

But proponents of direct air capture stress the technology shouldn't be conflated with the others and will be critical to industries that can't easily go green.

These industries are a big deal, and a big source of emissions, in their own right.

Think cement producers or steelmakers or chemical and fertiliser manufacturers.

Often referred to as "hard-to-abate", these are industries that cannot decarbonise simply by using renewable electricity rather than dirty power.

For them, fossil fuels such as natural gas often are an essential input for a chemical process – required for the molecules instead of the energy they might provide.

Perhaps the last word should go to the United Nations.

Two years ago, it found the world was so far behind on reducing emissions that some sort of carbon capture was "unavoidable" so long as the world wanted to meet its own climate goals.

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Persuasive Speech on Global Warming

The global warming is one of the problems which the whole world is aware about. It can be said that it is the product of the society’s development without giving much concern to the nature. Every now and then the countries are addressing this problem to try and find out a solution to this problem.

The recent studies in this sphere have proved beyond the shadow of any doubt that the temperature of the atmosphere is increasing each year. The increase in the amount of carbon-dioxide in the atmosphere is considered as the most contributing reason for this global phenomenon . This has caused an increase of the temperature by about 1 degree Fahrenheit per year. If the things will continue going this way, it will result in the complete melting of the polar ice caps . The immediate outcome of this would be the rise in the sea levels . The countries which are having large coastal areas will be the first to suffer from it.

It is not just the responsibility of the various governments to take steps for preventing this. It is high-time to make strong decisions and unite in order to protect our land and the planet from dilapidation. Each one of us has the duty to do what we can, to prevent this imminent disaster. Some simple steps are enough to be taken in order to prevent this big problem. One of them is to plant more trees. This can decrease the amount of CO2 in the atmosphere.

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Breaking News

Opinion: Florida just picked the wrong kind of meat to ban

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Florida Gov. Ron DeSantis and Alabama Gov. Kay Ivey recently signed into law bans against cell-cultivated meat in their states. They apparently find meat grown in a lab rather than stripped from a factory-farmed animal so repellent that its production, distribution or sale ought to be a misdemeanor punishable with jail time. Indeed, when DeSantis signed his ban, he said he was “fighting back against the global elite’s plan to force the world to eat meat grown in a petri dish or bugs to achieve their authoritarian goals.”

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You might expect such nonsense to be greeted with eye-rolling. Yet in a rare show of bipartisan support, Democratic Sen. John Fetterman of Pennsylvania has jumped on the bandwagon too. He spent the last week posting online that he backs a ban on cell-cultivated meat , and that the “beauty of democracy” is that some people can join the “pro-bio slop caucus,” whereas others can join him and DeSantis on the “pro-ribeye one.”

DeSantis, Ivey and Fetterman are wrong about cell-cultivated meat and about democracy. Cell-cultivated meat is one of several meat alternatives that has the potential to be part of a humane, healthful and environmentally sustainable future food system. And in the kind of democracy that our leaders claim to admire, you don’t go around banning what you don’t like, much less understand. New agricultural industries should be free to compete against the status quo. Talk of bans is akin to the buggy whip industry trying to ban cars in a fit of Luddite protectionism.

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Forget for a moment the horrific suffering that animals endure before they wind up as packaged bits in your grocery store. Just consider the environmental toll that it takes to feed the ribeye coalition. Raising cows and other animals for food consumes a huge amount of scarce land and water; an estimated 80% of agricultural land is used for animal grazing and animal feed production . It also produces a huge amount of waste, pollution and greenhouse gas emissions, making it a leading contributor to deforestation, biodiversity loss and climate change . This is the industry DeSantis, Ivey and Fetterman want to defend from disruption?

There is no reason to ban cell-cultivated meat at this early stage in its development. Far from it — there are only reasons to aggressively explore all options for building industries that can produce nutritious, delicious food while improving animal welfare, disease control and environmental protection. Governments should invest in research and development to see if we can develop better alternatives to the practice of breeding, raising and killing tens of billions of cows, pigs, chickens, turkeys, fish and other animals per year, often in cramped, toxic conditions that harm animals, workers and consumers alike.

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If DeSantis, Ivey and Fetterman — and state officials in Kentucky, Tennessee and West Virginia who are reportedly considering bans — want to have a conversation about whether to ban certain kinds of meat production, then OK, we can do that. But it might not go the way they expect. In a capitalist liberal democracy like the U.S., the government is supposed to intervene in market activity only in particular circumstances — for instance, when market activity is causing massive and unnecessary harm to people without their consent. What happens when we apply that standard to different methods of meat production?

The production of cell-cultivated meat, plant-based meat and other such alternatives is nowhere near harmful enough to warrant a ban. Ironically, however, industrial animal agriculture is. It inflicts an enormous amount of harm on everyone whether we participate or not. The recent outbreak of avian flu in dairy herds is only one of countless dangerous externalities that plausibly warrant government intervention.

A guide to the future of cultured and plant-based meats

The list of fake meat — plant-based, cultured, fungi-based — is growing.

This is not to say that governments should, or could, ban industrial animal agriculture overnight. As with the phasing out of fossil fuels, the phasing out of industrial animal agriculture would require decades of work. Companies would need to scale up the production of meat alternatives, and governments would need to support this work through financial and regulatory policies. Governments would also need to make sure that everyone has access to food and income along the way — a “just transition” for consumers and workers.

We can say this much with confidence: If we do this work, then an eventual ban on industrial animal agriculture may well be possible. Regardless, we should definitely not ban cell-cultivated meat at this early stage.

C’mon DeSantis, Ivey and Fetterman: embrace good old American innovation. Join the coalition of people who want to keep making the food you claim to love, only without animal suffering, disease outbreaks and environmental destruction that make it unsustainable.

Arthur L. Caplan heads the division of medical ethics at NYU Grossman School of Medicine. Jeff Sebo is associate professor of environmental studies and affiliated professor of bioethics, medical ethics, philosophy and law at New York University. His most recent book is Saving Animals, Saving Ourselves .

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