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Mekelle Farms Poultry Entrepreneurship in Ethiopia

Learning objective.

poultry farm business plan pdf in ethiopia

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Stanford Graduate School of Business

Mekelle Farms: Poultry Entrepreneurship in Ethiopia

By: Hau Lee, Jonathan Elist, Michael Kennedy

After deciding to transform a former government-owned poultry farm in Ethiopia, two American business partners encounter challenges related to input costs, inventory management, delivery, government…

  • Length: 14 page(s)
  • Publication Date: Jan 10, 2014
  • Discipline: General Management
  • Product #: IDE05-PDF-ENG

What's included:

  • Educator Copy

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After deciding to transform a former government-owned poultry farm in Ethiopia, two American business partners encounter challenges related to input costs, inventory management, delivery, government relations, and other key challenges that are common to entrepreneurs operating in an emerging market context. The partners identify Ethiopia as a country in which to build their business because of its favorable investment climate, and they decide to pursue poultry because of significant latent demand and a lack of suppliers. The partners address many of the challenges they face by adjusting their business model to better control a more limited set of risks. In lieu of raising and slaughtering the chickens themselves, they develop a network of rural farmers to raise the day-old chicks to maturity, enabling the farmers to make a profit as well. The partners also develop a close relationship with the government, leaning on them for the areas where the government excels; namely, farmer mobilization, communication, and messaging. The government therefore helped identify rural farmers that could help raise the day-old chicks and identified customers for those rural farmers for the meat and eggs. The model has proven effective and impactful. Rural farmers who have chosen to work with Mekelle Farms and who have disproportionately been women now have a significant source of income. The community now also has access to poultry breeds that produce more meat and eggs in less time than local varieties, thus resulting in better income and nutritional outcomes. While setting up a business in Ethiopia has proven difficult, the case demonstrates how one company was able to mitigate many of those challenges and succeed in many ways.

Learning Objectives

The objective of this case is to expose students to the myriad challenges that can present themselves to entrepreneurs who hope to operate in an emerging market, particularly in the industry of agriculture. The purpose is to identify those challenges, which include supply chain issues, a lack of clarity on future input costs, a highly inflationary macroeconomic picture, and government relations challenges, and to analyze how one company attempted to mitigate those challenges.

Jan 10, 2014

Discipline:

General Management

Stanford Graduate School of Business

IDE05-PDF-ENG

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poultry farm business plan pdf in ethiopia

poultry farm business plan pdf in ethiopia

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Ilri is actively engaged in several cgiar initiatives and platforms..

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First National Poultry Development Strategy to enhance food and nutrition security in Ethiopia

First National Poultry Development Strategy to enhance food and nutrition security in Ethiopia

  • Shahida Hussien

Ethiopia has developed its first-ever poultry development strategy to guide the sustainable development of this large and economically important subsector in the country. The strategy is expected to be launched by the government soon.

Produced through a collaboration between the Ethiopian Ministry of Agriculture (MoA) and the International Livestock Research Institute (ILRI), the Ethiopian National Poultry Development Strategy is expected to enhance the productivity and competitiveness of the poultry subsector, contributing to food and nutrition security, income generation, and poverty reduction.

Poultry farming is deeply embedded in Ethiopian society and is seen in almost all households from the landless rural poor to the affluent urban population. It serves as a significant source of livelihood, food security, nutrition and contributes to the country's economic development. 

According to the Central Statistical Agency, at 54 million birds, indigenous chickens make up the majority of the country’s 59 million chickens. The rest are 2.6 million exotic chickens, and 2.8 million hybrid chickens.

However, the country’s poultry productivity is below the global average due to challenges such as high disease prevalence, inadequate veterinary services, limited access to quality and affordable feeds, and suboptimal genetic characteristics of indigenous chickens. There is a significant gap between the demand and supply of poultry products in the country.

Based on the government’s 10-Year perspective plan, the aim is to increase poultry meat production from 48 tons in 2020 to 106 tons in 2030 and boost egg production from 2,854 million to 5,546 million during the same period. The government’s ambitious plan also seeks to increase the share of chicken meat consumption in overall meat consumption from 5% to 30% by 2030.

To achieve these goals and objectives, ILRI collaborated with the Ethiopian MoA to design the Ethiopian National Poultry Development Strategy. This comprehensive strategy aims to enhance the productivity and competitiveness of the poultry sub-sector, contributing to food and nutrition security, income generation, and poverty reduction. Implementing the poultry development strategy is crucial for tapping into the economic opportunities poultry farming offers.

ILRI handed over the report to the MoA at an event held on 16 May 2023 in Addis Ababa. Speaking at the event, Namukolo Covic, ILRI director general's representative to Ethiopia, CGIAR Ethiopia Country Convenor, and CGIAR regional director for East and Southern Africa, emphasized the significance of increasing the availability and accessibility of animal-source foods, such as eggs, meat and dairy products, to address the different forms of malnutrition in Ethiopia. 

‘Better food quality is also crucial, especially considering that Ethiopia has one of the region's lowest animal-source food consumption levels,’ said Covic. She added that the poultry strategy will support the successful implementation of the Yelemat Tirufat initiative. 

Yelemat Tirufat is a four-year development program that aims to boost productivity and production of dairy, eggs, chicken meat, honey, and related hive products. Its main objectives are to accelerate efforts to achieve food self-sufficiency and ensure nutritional opulence at the family and national levels.

Appolinaire Djikeng, ILRI director general and CGIAR senior director of Livestock-Based Systems, praised the strategy and said that it can contribute to the attainment of the aspirations of the Yelemat Tirufat initiative. He said ILRI would continue to conduct poultry research to contribute to realizing the national objectives of the Ethiopian poultry sector.

Fikru Regasa, state minister in the MoA, highlighted the ambitious targets of the Yelemat Tirufat initiative, which aims for a 188% increase in egg production and a 167% increase in meat production. 

‘The National Poultry Development Strategy identifies the critical challenges affecting the rapid transformation of the poultry subsector and ways to expedite poultry development in the country. This strategy will be instrumental to address the nutrition objectives of the country in the next decade,' he said.

Fikru Regassa, explains how the poultry strategy complements the implementation of the Yelemat Tirufat initiative

‘The strategy focuses on improving farming, processing and marketing systems to enhance competitiveness. It emphasizes the need for inputs, including improved genetics and quality, affordable poultry feed, as well as coordinated disease control services, surveillance and diagnostic capacity,’ said Tadelle Dessie, the ILRI scientist who led the project. 

Ensuring access to quality drugs and vaccines, enabling private sector participation, market development efficiency, and addressing cross-cutting issues within the poultry sector are additional focus areas of the 10-year strategy.

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Survey on rural chicken production system was conducted in three peasant associations of Haramaya Woreda of Oromia regional state to generate information on the problems and constraints emending the developments of their community with particular emphasis on poultry production and to list the possible opportunities and strategies that could solve these problems. A total of 120 households were used for the survey work. Finally, all the data collected were analyzed using descriptive statistics. About 77.5% of all the respondents share family dwellings with poultry, attributed to the small flock size, low priority given to chicken and relatively high cost of poultry house construction. The results obtained clearly showed that poultry diseases are widely spread in the Woreda and farmers pointed out that, Newcastle Disease, fowl cholera; respiratory diseases and predators are responsible for the major losses of birds in the study sites. Almost all the respondents reported poultry and poultry product market price fluctuation attributed to limitation in land holding, disease occurrence and low purchasing power of the consumers. About 100% of the respondents reported to keep different classes of chicken together, the practice of which facilitates transmission of diseases. In summary the results of this study tends to indicate that production performance of indigenous chicken is low under traditional production practice and need to be improved.

poultry farm business plan pdf in ethiopia

African journal of agricultural research

Tadelle Dessie

A cross sectional study was conducted with the objectives of assessing management practices and marketing systems of village chicken production from November 2011 to May 2012 in Ada’a and Lume districts of East Shewa, Ethiopia. Totally, 180 randomly selected respondents were included in the study from six purposively selected Peasant Associations (PA’s) from two districts. In both districts, 97.8% of the respondents provided additional feed supplements. Over 95% of the respondents used maize and wheat as additional supplements, provided mostly three times per day. About 96% of respondents in both districts provided water with free access. Extension services were used by 41.2% in Ada’a and 53.4% respondents in Lume districts. Of the total respondents, 78.8% did not vaccinate their chicken in Ada’a, whereas 80% of the respondents vaccinate their chicken in Lume districts. Collectively, about 56% of the respondents provided Oxy-tetracycline 20% as prophylactic measures against various ...

wubishet mekonin

Dawit Alemu

… paper for the Pro- …

Takele Desta

Ageze Abraham

Journal of World's Poultry Research JWPR

This experiment is designed to study the characteristics of village chicken husbandry practice, marketing and constraints in eastern Ethiopia. The study was conducted from July in four selected districts in the highlands of eastern Ethiopia (Haramaya, Kersa, Jarso and Meta). A total of 80 chicken owner households were randomly selected and interviewed using a structured questionnaire. Data on characteristics of village chicken production, feeds and feeding practices, housing, management of chicken and eggs, Marketing, diseases and constraints of village chicken production system were collected. Scavenging chicken production system is observed in all households of the districts. Average flock size of chickens in the study area was 9.4 birds and varied between 4 and 17 birds. In the present study, 82% of the households provide overnight housing within the family house for their chicken. Scavenging is the only feeding system encountered in all study districts with little grain supplementation. Most of the chicken are owned and managed by women (36.75%). Selling of unprocessed eggs and live chickens is mainly practiced. External parasites (mites), Coccidiosis and Newcastle disease were the most important and prevailing diseases in the study area with 39%, 38% and 34% incidence rates, respectively. The magnitude of occurrence of the parasites and diseases were higher in the wet season. Poor genetic quality, lack of extension service, inadequate veterinary service and poor management were the main constraints of village poultry production in the study area.

Tropical Animal Health and Production

Clemens Wollny

A. van der Zijpp

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COMMENTS

  1. Business Plan on Poultry Farm at Jimma Town Oromia Regional State Ethiopia

    PDF | This document have protected so if you want to get password pay 1200Br. ... Business Plan on Poultry Farm at Jimma Town Oromia Regional State Ethiopia. October 2023; DOI:10.13140/RG.2.2 ...

  2. PDF Business Plan Of Poultery Production In Ethiopia

    Business Plan Of Poultery Production In Ethiopia International Finance Corporation A SUCCESSFUL POULTRY PROJECT MADIBA MORAEDI,2020-11-24 EXECUTIVE SUMMARY THE GOGO'S PARK poultry is a mixed chicken farm focused on both egg and meat production including Tswana breeds that provides for a large market range.

  3. PDF Ethiopia National Poultry Development Strategy 2022-2031

    Poultry keeping, in Ethiopia, is a significant livelihood source and contributes to the country's economic development. The country's production systems are classified as traditional, improved family, and specialized poultry farming based on the producer's objectives, type, and number of animals, plus management practices.

  4. Mekelle Farms Poultry Entrepreneurship in Ethiopia

    2014 | Case No. IDE05 | Length 14 pgs. After deciding to transform a former government-owned poultry farm in Ethiopia, two American business partners encounter challenges related to input costs, inventory management, delivery, government relations, and other key challenges that are common to entrepreneurs operating in an emerging market context.

  5. (Pdf) Poultry Farming Small-scale Poultry Farming in Central -ethiopia

    Rhode Island Red (RIR) and Fayoumi chickens were evaluated on-station in a college farm and on-farm in village farms, whereas local chickens were only tested under on-farm condition. Traits recorded are egg production and egg quality, body weight and feed efficiency at 4, 8 and 12 months of age.

  6. (DOC) BUSINESS PLAN OF POULTRY FARM

    Cost of poultry business is not so high. One can easily start a business with a minimum amount of money. But our cost of business is high, because our business is highly future oriented. The primary cost of our business is given below: Particulars Cost (Birr) Total cost (Birr) Farm 30,000.00. See Full PDF.

  7. (PDF) Review on poultry production, processing, and Utilization in Ethiopia

    The Ethiopian poultry population (chicken) is projected to be around 56.06 million, with indigenous, hybrid, and foreign breeds accounting for 88.19 percent, 6.45. percent, and 5.36 percent of the ...

  8. Poultry Business Plan

    Poultry business plan - Free download as PDF File (.pdf), Text File (.txt) or read online for free. The document reviews poultry production systems and the role of poultry production in Tigray Region, Northern Ethiopia. It finds that there are three main production systems: village or backyard production (characterized by small flock sizes with little input), small-scale production, and ...

  9. Poultary Business Plan

    Poultary Business Plan - Free download as Word Doc (.doc), PDF File (.pdf), Text File (.txt) or read online for free. This document proposes a project to establish a poultry farm, meat processing plant, and feed manufacturing plant in Gelan Town, Ethiopia. The total initial investment cost is Birr 422,857,142.57 (approximately $12.8 million USD) and the project is expected to employ 137 people.

  10. PDF and Dessalegn Molla, 2015

    production in Ethiopia is estimated to be about 78,000 and 72,300 metric tonnes, respectively (Tadelle, 1996). ... the current level of on-farm productivity ... the modern poultry production system is very small in size and confined to urban and peri-urban areas and contributes less than 2% of eggs and meat production in the country.

  11. Ethiopia National Poultry Development Strategy 2022-2031 (የኢትዮጵያ ብሄራዊ

    Citation. Ministry of Agriculture. 2023. Ethiopia National Poultry Development Strategy 2022-2031 (የኢትዮጵያ ብሄራዊ የዶሮ እርባታ ስትራቴጂ ትሩፋቶች). Ababa, Ethiopia: Ministry of Agriculture, Federal Democratic Republic of Ethiopia.

  12. (PDF) Poultry Business Plan / Holistic Business Plan for Poultry

    This business plan document provides a workable framework for starting a poultry farm with a capacity for 10,000 poultry birds including 5,000 broilers and 5,000 layer birds.

  13. Business Plan of Poultry Farm

    This document outlines a business plan for a poultry farm partnership in Ethiopia. The plan aims to meet customer demand, create jobs, and contribute to the economy. The farm will source chickens and eggs from local producers near Addis Ababa and distribute them around the city. The founders seek to reduce poverty, malnutrition, and unemployment. The farm faces competition but sees ...

  14. PDF እዝል 8 የቢዝነስ ፕላን (እቅድ ...

    6 የእያንዳንዱ ምርት የማምረቻ ዋጋ ወርሃዊ የጥሬ እቃዎች ዋጋ ወርሀዊ የሰራተኞች ደመወዝ ክፍያ

  15. Mekelle Farms: Poultry Entrepreneurship in Ethiopia

    After deciding to transform a former government-owned poultry farm in Ethiopia, two American business partners encounter challenges related to input costs, inventory management, delivery, government relations, and other key challenges that are common to entrepreneurs operating in an emerging market context. The partners identify Ethiopia as a country in which to build their business because of ...

  16. First National Poultry Development Strategy to enhance food and

    Shahida Hussien. Ethiopia has developed its first-ever poultry development strategy to guide the sustainable development of this large and economically important subsector in the country. The strategy is expected to be launched by the government soon. Produced through a collaboration between the Ethiopian Ministry of Agriculture (MoA) and the ...

  17. PDF Farm Africa / Mintesnot Kasa

    Farm Africa's Sustainable Agriculture for Improved Food Security Programme helped 1,312 households categorised as the 'poorest of the poor' rear poultry. The beneficiaries, all of whom were female-headed housesholds, each received 15 pullets (45-day-old chicks). In addition, over 360 of them received 25kg of supplementary feed for the ...

  18. Poultry Production and Marketing Systems in Ethiopia: A Review

    Chickens are widely kept and make up the largest share in terms of. numbers compared to other farm animal genetic resources. The total number. of poultry in Ethiopia is estimated to be more than ...

  19. (DOC) BUSINESS PLAN OF POULTRY FARM

    A small scale poultry farm being run behind your house may require a capital of between $500 - $1,500. A medium scale poultry farm may require $2,000 - $5,000 and a large scale poultry farm may require a start-up capital of $10,000 and above. Like I stated earlier, scale is directly proportional to capital. 4.

  20. (PDF) Review on Poultry Production Status and Economic Contribution of

    P.O. Box 2003 Addis Ababa or 31 Holetta, Ethiopia. Abstract. This review focused on the poultry production status, breed/ecotype characterization, genetic improvement. trends and economic value of ...

  21. Business PLAN OF Poultry FARM

    The payback period of a poultry farming business is between 3 - 5 years. Five Challenges of Starting a Poultry Farming Business Poultry farming business is one of the most important and profitable aspect of livestock farming business especially in Nigeria. But like every other business, there are risks and challenges involved.

  22. PDF Business Plan for Establishing a Poultry Farm in Ni-geria

    The aim of the thesis was to develop a complete business template for starting a poultry farm. The intention was to create a guidebook that can be used to start a poultry farm which includes everything it entails to plan to start a poultry business in Nigeria. Also, it was intended to show how profitable

  23. (PDF) Status of Commercial Poultry Production in Ethiopia

    The majority of commercial poultry farms are concentrated in urban and peri-urban areas of central Ethiopia [21]. The flock sizes were categorized as small-scale, consisting of 100-1000 birds ...