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Sell Like Crazy Book: An Honest Review

Sell Like Crazy writer Sabry Suby says this will be the most important book you ever read if you want more buyers in your business.

He claims it will transform your entire business and your life…

And you will learn “how to write Google AdWords or Facebook ads that practically force your prospects to click them and buy.”

These are some big promises! But does the Sell Like Crazy book actually deliver on them?

Or is it all just a lot of marketing hype?

In this review, I’m going to answer these questions and give you the truth about the book. I’ll look at what’s good about the book and what’s not so good.

Firstly, who is Sabri Suby?

Suby is an entrepreneur who founded the Australian digital marketing agency King Kong. The King Kong agency has become one of the fastest growing agencies in Australia.

Suby had previously worked in sales before starting the agency. His style of marketing is heavily influenced by direct response copywriters.

According to Forbes, Suby, who now features on Shark Tank Australia , has a net worth of $74 million.

Making Your Marketing Stand Out

Most businesses play it too safe with their marketing. They’re afraid to stand out too much.

They have bland and uninspiring websites, Facebook ads , emails…

Given that people are so easily distracted in the modern world, bland marketing just won’t cut it. You need to grab people’s attention .

If your marketing falls into the ‘bland’ category, the Sell Like Crazy book will give you ideas on how to spice things up. Suby knows very well how to capture attention.

He does this by applying principles founded by some of the all-time great direct-response copywriters such as Claude Hopkins and Eugene Schwartz. He applies behavioral psychology principles and strategies used by clickbait advertisers.

Here is an example of a Facebook ad for Suby’s digital agency, King Kong…

This is the type of ad that will stand out in the Facebook news feed. It will grab people’s attention because it looks different to most other ads on Facebook.

Within the book, Suby details the basics of how to design your ads, landing pages and emails to stand out and capture attention.

But I would warn against some of the attention-grabbing tactics promoted by Suby. Getting attention to your marketing messages is good. But getting attention from the right people is even better.

With the clickbait-style marketing that Suby recommends, you risk get a lot of attention from the wrong people. And even worse, this style of advertising can actually turn away qualified buyers. I’ll explain why later in this review.

Do you want to generate qualified leads on auto-pilot in your business? Check out this free in-depth guide that reveals the proven system for generating qualified leads.

Targeting The 97% Out Of Market

The Sell Like Crazy book places a large emphasis on targeting people who aren’t currently in the market for what you’re offering.

He advocates targeting these ‘out of market’ customers indirectly with educational content (such as a free ebook or report) to bring them into your sales funnel. Rather than targeting those who are actively seeking what you have to offer with direct sales messages.

His rationale is that only 3% of people are in “buying mode” at any given time. So it would be more profitable to target the remaining 97% who are not ready to buy right now but could be soon.

To take people from “not interested right now” to “ready to buy” you use educational content, which increases the desire for your offer and lowers scepticism.

The approach involves targeting people who are between the awareness and consideration phases of the purchase funnel. You’re then moving them down to the intent and purchase phase,

This approach certainly can work. Information marketers have been using these education-based sales funnels for years now.

If your business makes money by selling knowledge or expertise, then this education-based sales funnel can potentially work well for you.

But for other businesses, this approach can fail miserably.

Most people aren’t actually interested in being educated. They just want a quick and easy solution to their problem.

Consider these statistics…

• 33% of high school graduates never read another book in their life
• 42% of college graduates never read another book after graduating
• 80% of US families have not bought or read a book in the last year

And those stats are based on a 2003 survey. With the rise of on-demand entertainment since then, I imagine those numbers are much higher now.

If people don’t want to read any of the thousands of books that are published each year, your 30 page, educational e-book probably won’t be the exception.

For many businesses, Suby’s education funnel approach just won’t be effective. Instead, you should invest your time in optimising your ads for people who are ready to buy.

Selling The Click

On the topic of Google Ads (AdWords), Suby states that the job of the ad is to ‘sell the click.’ Not to sell your products. He advises using clickbait-style headlines in your Google Ads just to get the click.

In an example he provides, he suggests using the following headline for an ad on the keyword “divorce lawyer.”

A Top Divorce Lawyers | Secret Checklist Finally Revealed

The ad would go to a landing page with a PDF download containing ‘tipoffs your partner may be cheating on you.’

This does not work on Google Ads!

Firstly, this is going to attract a lot of clicks from people who have no intention of becoming your customer. And when you’re paying $10+ per click, that can be very costly.

People go onto Google to search for a solution to their problems. And they generally want to find the best solution in the least amount of time. They don’t want to waste time evaluating dozens of options or reading a 29 page PDF report..

If someone is searching Google for a divorce lawyer, they probably want to speak to a divorce lawyer! So you offer that to them. Directly offer a free consultation or phone call. Not a PDF download!

However, you could use Sabri’s strategy on a lower intent keyword that will have a much lower CPC. Using the example of a divorce lawyer, you could use an ad like this for the keyword “divorce process Australia.”

But if you’re targeting high-intent keywords then your ad needs to be more sales focused.

A good Google Ad should attract clicks from serious buyers and it should do part of the selling for you.

In another article on Best Google Ads Examples , I looked at the following ad from CRM system Pipedrive…

The ad is effective because they are selling in the ad. Many customers will be ready to start the 14-day trial before they even look at the landing page. Simply because Pipedrive has written a compelling sales-focused ad.

Because people are looking to find the best solution in the least amount of time, they will use the information in your ad to largely guide their buying decision . If you can succinctly address objections and provide a compelling offer in your ad (like Pipedrive did), a lot of people will be ready to take the next step before they even get to your website.

But in most cases, taking a more direct approach will give you more qualified buyers and a much lower cost per acquisition.

The High-Value Content Offer

Suby suggests using a High-Value Content Offer (HVCO) to bring potential buyers into your sales funnel.

The HVCO is generally an educational ebook related to the product or service you offer. But it could also be a free consultation, a free report, a checklist, a case study or a webinar. It’s offered in exchange for a user’s email address.

This isn’t a new concept. Others in the marketing industry usually refer to it as a lead magnet. It’s a common ingredient in a typical sales funnel.

Here is an example of a HVCO used by a client of Suby’s agency, King Kong…

This informational e-book is promoted through Facebook Ads. When someone downloads the ebook, they are added to the childcare centre’s email list. The childcare centre can then continue to move the prospect through the sales funnel from there.

Although it’s nothing revolutionary, the strategy does have some merit. It’s a strategy that can work effectively, especially for inherently educational businesses.

But here is the harsh reality of this approach…

You can bring someone into the top of your funnel using an ebook or webinar. But a competitor can steal that same person away from you at the bottom of the funnel, right when they’re ready to buy.

For the HVCO to work effectively, you need a very strong backend set up to convert those leads to customers. Otherwise, you’ll just be warming up leads for your competitors.

Another harsh truth is that most people who download these free e-books or checklists don’t even read them . As I already mentioned, most people aren’t interested in being educated. They just want a quick solution to their problems.

And if nobody reads your HVCO, what chance will you have to convert them?

Yes, they can be added to your email list and you can drip-feed them emails over time. But less than 20% of people will open your marketing emails and even fewer will click on a link in your email.

So when would it make sense to use the HVCO approach?

Firstly, if people are paying your business for education or expertise. A free educational ebook can then be a logical stepping stone towards a paid offer.

Secondly, if you’ve reached a point of diminishing returns on your bottom of funnel marketing…

If you’re running direct response ads to people who are ready to buy, you will eventually reach a point of diminishing returns. You can keep spending money on ads but you don’t continue to get more conversions.

When your business is at that point then promoting a High Value Content Offer can yield a better ROI than continuing to scale bottom of the funnel ads.

But if you’re not at that point then you’ll likely get a better better results but focusing on the 3% who are ready to buy now.

The Godfather Strategy

Sabri Suby says the Godfather Strategy is the “single most powerful, most effective and most profit generating strategy” he has ever discovered.

In typical Suby fashion, he says this is the one strategy that he’s reluctant to reveal.

So what exactly is this strategy?

If you’ve ever read much online marketing content before, you’ve probably come across the term “irresistible offer.”

The Godfather Strategy is essentially just an irresistible offer.

Make a very compelling specific offer. Make it specific. Add in a strong guarantee (risk reversal). Throw in some free bonuses to go with the offer. Add scarcity – Eg. limited time or limited quantity available. And you have The Godfather Strategy.

The offer should be something very bold with a clear benefit to the customer. And it should be very specific.

For example, a digital marketing agency might use this as their offer: “We’ll Triple Your Revenue In 12 Months Or Give You Your Money Back.”

While Suby’s advice about developing your offer is generally quite good, it’s nothing revolutionary. Experts and marketing gurus have been talking about this same concept for a very long time. Suby just gave it a different name.

The book $100 Million Offers by Alex Hormozi covers this topic of making an irresistible offer very well. If you want to learn how to make strong, compelling offers, I would recommend Hormozi’s book over Sell Like Crazy.

Conclusion & Recommendations

Should you buy the Sell Like Crazy book?

If you’re a coach or consultant, this book may be worth a read for you. Some of these strategies can work well in your industry if done well. Although, most of the same information is freely available on marketing blogs and YouTube channels.

For others, I don’t recommend Sell Like Crazy. The strategies will lead you down the wrong path and could potentially cost your business thousands of dollars.

Sabry Suby is a very smart marketer but unfortunately, he doesn’t bring his best advice in this book. I actually find the videos on his YouTube channel to be more valuable.

If you’re interested to see what really makes Suby a good marketer, I suggest reading my blog post analysing his sales page for the Sell Like Crazy book.

In that post, you will learn many of the psychology and persuasion techniques that actually make Suby’s marketing messages so effective.

You won’t learn any of those techniques in Sell Like Crazy . Even though these techniques are extremely powerful. And unlike much of the content in the book, these techniques can be applied to any industry and will still work.

Book Rating: 5/10

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Hi! My name is Richard and I'm an Australian digital marketing professional. As well as running the Conversion Buzz blog, I also manage the marketing for one of Australia's largest finance brokerages. With expertise in digital advertising, content marketing and consumer psychology, I have helped companies generate incredible returns on their marketing.

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Sell Like Crazy - critical summary review

This microbook is a summary/original review based on the book:   Sell Like Crazy: How To Get As Many Clients, Customers and Sales As You Can Possibly Handle

Available for:  Read online, read in our mobile apps for iPhone/Android and send in PDF/EPUB/MOBI to Amazon Kindle .

ISBN:   064845990X

Publisher:   Editora Independente/Não Encontrada

Critical summary review

No matter what industry you’re in, no matter how great your product or service might be, the minute you decide to scale your business, you stop being a doctor, designer or dentist – you become a marketer. Meaning, the fate of your business and your dreams of becoming a millionaire lie not in creating the best product or service, but in finding the best way to market them to your potential customers. At least that’s what Sabri Suby – founder of Australia’s fastest-growing digital agency King Kong – claims in “Sell Like Crazy,” a 2019 bestseller. In it, he reveals an 8-phase selling system for generating leads, sales and profit for any business in any market. Get ready to hear the details!

Phase No. 1: Understand and identify your dream buyer

Most businesses are started by practitioners; however, all successful companies are built by marketers. “Profitable sales,” writes Suby, “are the lifeblood of your business, the oxygen. Without them, your business will die.” That’s why the first step toward building a successful business isn’t building the perfect product, but understanding and identifying your dream buyer.

In each industry, explains Suby, only a small fraction of the entire population is looking to buy at any given time. In his estimations, we’re talking about no more than 3% of the addressable market. Yet, nine out of 10 ads focus on them. Why? Because they are the easier sale. If you want to scale properly, you must understand and target the other 97% as well. Be aware – more than 60% of them aren’t even aware they have the problem your product or service solves!

The best way to attract their attention is the Halo strategy, which is essentially a method of uncovering your prospects’ hopes and dreams, pains and fears, as well as barriers and uncertainties using Google, Reddit, Quora – and an Excel worksheet. Suby also suggests using the website AnswerThePublic.com, which he describes as “one of the best-kept secrets in the sales and marketing industry.” At AnswerThePublic.com, any typed keyword generates a diagram of related searches. Those are the things that should interest you. Because they are essentially the problems of your audience. And what people usually buy are solutions. Offer them.

Phase No. 2: Create the perfect bait for your dream buyer

In 1906, Italian economist Vilfredo Pareto discovered that 80% of the wealth in Italy belonged to only about 20% of the population. Ever since, the Pareto principle has been observed in many different areas of life and work. In business, claims Suby, it works exponentially, meaning you should always apply the 80/20 rule twice. In other words, not only 80% of your revenue will come from 20% of your buyers, but also 80% of those 80% of your sales will come from 20% of the top 20% of your customers. Do the math, and you’ll realize that the top 4% of your customers will always be responsible for 64% of your revenue. Suby calls them “The Power 4%.” Those are your dream buyers. 

To create the perfect bait for your dream buyers, use a High-Value Content Offer, or a HVCO for short. When creating an HVCO, you must follow these three simple rules:

• Create an attention-grabbing headline.
• Make sure every point touches a burning issue.
• Keep it simple. 

The goal of an HVCO, in Suby’s explanation, is to “wow” people by offering them not just a product or service, but an experience. “If done right,” he clarifies, “an HVCO will prompt a conversation to take place in their mind: ‘If this is what they're giving away for free, imagine what their paid products/services are like!’” However, be aware that these are called “high-value content offers” for a reason: it’s not enough to merely make a big promise, but you must deliver on that promise as well!

Phase No. 3: Capture leads and get contact details

According to Suby, 99% of businesses are too eager to make a sale, so they “approach their prospects like an army would attack a walled city – with a full-frontal assault.” In fact, they should approach them the same way one would approach a romantic prospect. You don’t just go asking a stranger to marry you after walking into a bar – you must do some wining and dining first before the right time comes for proposing.

That’s where an opt-in page comes in. It’s basically another way of telling your prospects that you have a solution to their problem and that they are free to check out bits of it. Every good opt-in page includes the following five elements:

• An opt-in headline. It must be surprising, sensational and specific. Here’s a simple formula: “[PROBLEM]? Get My [SOLUTION] and [RESULT]!”
• A subheadline. This is where you should restate your offer and state precisely what your customers will get from you. For example, “26-page Paleo cookbook including 16 delicious Paleo-friendly recipes you can make in under 20 minutes PLUS beautiful high-resolution pictures.”
• Ultra-compelling fascination bullets. Suby describes these as “small nuggets of tantalizing teaser information that intrigue the reader while offering or implying a benefit.” Here are three of the many formulas that always work: “How to X without Y,” “X ways to Y” or “What you never do if you want X.”
•  A compelling image. Make sure to include in your opt-in page a visual representation of what your customers will get in return for their email address. It can be a free report, a cheat sheet, a video tutorial – really, anything you like. As long as it is free, of course.
• A basic form. Don’t ask your prospects to give you their contact details. Tell them where to put them. “The less information you ask for,” remarks Suby, “the higher the conversion rate on your opt-in page.”

Phase No. 4: The godfather strategy

If you want your prospects to buy something from you, you have to make them a Don Vito Corleone offer – that is, one they can’t refuse. “If your offer and your guarantee doesn’t keep you up at night,” Suby writes, “then it is not strong or intriguing enough.” The response you’re looking for from your customers is not “Hmm, that sounds interesting,” but “‘How can they possibly offer this?” or even, “Who’s crazy enough to guarantee so much?” Every Godfather Offer consists of the following seven major components: 

• Rationale. “A clear and credible explanation of why you’re making such an outrageously generous offer.” Tell your customers why you’re cheaper, faster or better than the others.
• Build value. Establish a believable regular price and make it seem like a really good value through comparison. Then, reveal your discount to make your offer even more attractive. Reduce the final price down to a daily or weekly figure to make it even more ridiculous. You can even compare it to something trivial, for example: “For the price of a cup of coffee per day, you get X for life.”
• Pricing. Don’t just have one offer – but at least three. New customers usually go for the middle one, and the power 4% always go for the most expensive one. By incorporating multiple offers, you are sure to increase your return on investment.
• Payment options. If the price of what you sell is high, break up the purchase into a payment plan of three or four payments.
• Premiums. A premium is a free gift a prospect receives, along with the product they are buying. As you know from all those late-night infomercials, free gifts usually come with time pressure and in the form of, “But wait, there’s more: if you order right now, you’ll also get X for the same price!”
• Power guarantee. Counter risk by offering a power guarantee. The stronger your guarantee, the better. Generally, 12-month guarantees are the most common ones, but you’re free to up the ante if you can.
• Scarcity. Offers without scarcity don’t sell as well as those with it. So, put expiration dates on your offer, countdown clocks and even “only X left at this price.” They always work – even when the customer doubts them.

Phase No. 5: Traffic

Once you’ve identified your dream buyer, created your HVCO and your opt-in page, and presented your Godfather Offer on your landing page, it’s time to look at what traffic channels are right for your business and, of course, to delve deeper into the art and science of producing click-worthy ads.

Assuming your goal is to scale your business, you must build multiple flows of traffic to maintain your flow of leads. In other words, optimizing your website for search crawlers (or search engine optimization for short) is just the beginning. Next, you should turn to Google, and afterward to Facebook and YouTube. Finally, you should take into consideration the power of podcasts as well.

As far as the ads themselves are concerned, what we said about your opt-in and landing page applies here as well. Meaning, try to be intriguing, specific, boastful and shocking. State both the direct and the implied benefits of your offer. Play on your customer’s vanity, and self-interest: always offer them something stronger, smarter, sexier than your competitors. Finally, don’t ever underestimate the power of fear: fear-mongering ads are some of the most clicked-on for a reason.

One more thing. Ads are expensive. If you spend more on them than you get from your customers then they are pointless as well. So, do your research and get your calculations right. In the words of Suby, “Only when you know how much you make from a customer, you'll know how much you can spend to get one.” 

Phase No. 6: The magic lantern technique

As we already mentioned, only 3% of your prospects are ready to buy from the get-go, and 97% aren’t in the “buy now” mode when they see your opt-ins and offers, either because they aren’t aware of the problem (60%) or because they are aware, but aren’t willing to do anything about it until having it researched (37%). The Magic Lantern Technique is designed for them.

The Magic Lantern Technique is essentially a series of two or three nicely edited YouTube videos providing prospects with pure value and nothing else. Meaning, these videos aren’t meant to sell anything – their sole objective is to inform people of the problem your company’s product or service has addressed, without mentioning either. However, at the very end of these videos, it’s essential that you add a call of action along these lines: “If you liked this content and you’re committed to getting X outcome, I’ve got a really great offer for you. Follow the link below to set an appointment with me.” 

The Magic Lantern Technique, explains Suby, is “like guiding your prospects down a metaphorical path to their desired end state. Along the way, you provide a ton of value and all the goodwill that comes with it." As time-consuming as producing three complementary videos might seem to you, such a video sequence – if done properly – can turn a good chunk of the disinterested 97% into genuine, eager buyers. In other words, you’re risking more by not making the videos.

Phase No. 7: Sales conversion

In Suby’s experience, most businesses “vomit every feature and benefit of their service during their sales presentation, hoping that something hits a nerve that will make the prospect buy.” But that’s the equivalent of a doctor touching all your body parts while asking you, “Does it hurt here?” What doctors do is far more subtle: they ask, “Where is the pain.” In the medical profession, “a prescription without a diagnosis is malpractice.” It’s the same in sales, writes Suby.

To convert your prospects into buyers, follow his simple 7-step process

• Find your prospect’s “why.” Dig deep. Use the Five Why’s technique to get to the bottom of the problem, with each of your prospect’s answers forming the basis of the next question.
• Discover where your prospects want to go. Determine not only where your prospects currently are in life, but where they want to be a year from today. If the “why” hides a desire, the “where” reveals a destination. Both are important if you want to make a sale.
• Squeeze an admission. Get your prospects to admit that everything they’ve tried so far to get to where they want to be hasn’t worked and that they need something new from someone new.
• Deliver the promised value. This is the most important part of the pitch – it’s where you prove to your prospect that you can help them by actually helping them.
• Get the commitment. After helping the prospect with their problem – or giving them an outline of how you can help – it’s time you asked them the all-important question, “Would you like to hear more?”
• Give the prescription. If you get a “yes” to the last question, then you can freely take a couple of minutes to give an overview of your product or services, tailored to the “why” and “where” from earlier.
• Close the deal. Based on your prospect’s tone and involvement, at this point you should be able to tell whether they are “cold,” “warm” or “hot” for your offer. Do a final temperature check, and then make your offer. After stating it, don’t say another word until you get a “yes.”

Phase No. 8: Automate and multiply

What we just described should work well for small businesses, but the bigger you get, the more difficult contacting your prospects directly will become. For this reason, Suby considers email the best marketing channel there is because it allows one to communicate with a larger community, while still keeping things personal enough. Here are a few of Suby’s pieces of advice on mastering the art of the email:

• Make it personal. Don’t send mails from your official company mail: make sure you use a personal sender name. Also, ask yourself before sending every single email, “Will it get into the ‘P’ group or die in the ‘C’ group?” Every Inbox has them. The “P” group contains emails that are personal. Everybody opens them; always. The “C” group, on the other hand, contains emails that are commercial or promotional. Nobody opens them; ever.
• Send your emails at a specific time. A study by CoSchedule discovered that Tuesdays at 10 a.m. is the best time to send out emails, closely followed by Thursdays at 8 p.m. and Wednesdays at 2 p.m. 
• Be very brief or very long – as well as intriguing. Make your subject lines either two to four words long, or super long. Nothing in between. Use intrigue in the preheader to attract your readers to the content of the email which must “entertain, excite, and engage.”
• Be visceral, not visual. Make your emails plain text instead of visual masterpieces: you don’t want to distract readers from the message. You don’t want to distract yourself either: the plainer the message looks, the more interesting it must be to attract attention. Bring your email copy to life with specifics!
• Make your emails about your readers. The most important person in everybody’s life is themselves – so, play on that card. Also, make sure to talk to readers as you would talk to your best friend. More than anything, people want to be understood. Conversely, there are a few things they hate more than being talked down to.
• Don’t ask, tell. Finally, don’t ask your readers to buy, click or act. Tell them! 

Final notes

In a personal letter to his readers – which acts as the book’s introduction – Sabri Suby promises that his book will deliver on every promise he makes in the advertising. Moreover, he claims that buying it may be the smartest decision one will ever make, provided that they are interested in building a million-dollar business. 

As exaggerated as they might sound, both claims are actually true – but only if you haven’t read similar selling how-to guides. Even then, “Sell Like Crazy” has some original insights and practical bits of advice that make it worth the money. In fact, if you can get used to Sabry’s pumped-up style and him quickly jumping between concepts in a manner that might confuse a novice, pound-for-pound, “Sell Like Crazy” may be one of the best marketing manuals on the market.

Clickbaits may have contaminated the world of marketing, but that’s because they usually work. Use them to your benefit. However, make sure to deliver on the promises they sell. Otherwise, they will work only once – and never again.

Who wrote the book?

Sabri Suby is an Australian digital marketer, serial entrepreneur and the bestselling author of “Sell Like Crazy.” In 2014, at the age of 28, he founded digital marketing agency Ki... (Read more)

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SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle Kindle Edition

$1.33 billion in sales. That’s what this ‘selling system’ is responsible for generating, in 416 different industries and niches. It works. And it will work for you.

How do I know? Well, five short years ago I was dead broke. I had just started my business from a rented bedroom. With no more than $50 and an old computer that my girlfriend bought me. I was desperately searching for clients and practically “begging” people just to speak with me.

Fast-forward to today, I have 100,000+ customers in 83 countries. And have generated $1.33 billion in sales...all using the ‘selling system’ contained inside this book.

This is unlike any business book you’ve ever read. There is no fluff or filler. Just hard-hitting actionable strategies you can use RIGHT AWAY to dramatically grow sales for your business.

Here’s just a fraction of what you’ll discover:

• The single best way to attract highly profitable DREAM clients — Page 248
• How to use 'The Godfather Strategy' to craft irresistible offers , that practically FORCE your prospects to buy — Page 151
• Where to find the best clients and 'hyperactive buyers' in your market — Page 136
• How anybody (even a complete novice) can write world-class Google and Facebook ads — Page 198
• How to uncover large new "starving crowds" of prospects who spend like sailors on leave — Page 155
• A buried case study on how one ad pulled in 3 MILLION LEADS — Page 112
• How to crawl inside the mind of your DREAM buyer , camp out there.... and get super-targeted marketing intel to pump up your offers on steroids! — Page 83
• And much, much, more…

This book gives you a complete step-by-step blueprint of the most powerful sales and marketing system, ever deployed in any industry.

It’s super simple and fast to apply. It has 8-steps. And can be used for any business, in any industry, selling anything! And is truly unlike anything you’ve ever seen or heard about before!

Grab yourself a copy today and use this system to get as many clients, customers and sales as you can possibly handle.

• Print length 305 pages
• Language English
• Sticky notes On Kindle Scribe
• Publication date Jan. 28 2019
• File size 9842 KB
• Page Flip Enabled
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• ASIN ‏ : ‎ B07N7GRHNK
• Language ‏ : ‎ English
• File size ‏ : ‎ 9842 KB
• Simultaneous device usage ‏ : ‎ Unlimited
• Text-to-Speech ‏ : ‎ Enabled
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• Enhanced typesetting ‏ : ‎ Enabled
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• Sticky notes ‏ : ‎ On Kindle Scribe
• Print length ‏ : ‎ 305 pages
• #1 in Industrial Marketing Profession
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About the author

Sabri Suby is a serial entrepreneur who runs Australia’s fastest growing end-to-end digital marketing agency. Having originally founded King Kong in 2014 from his bedroom, Sabri has bootstrapped his company since day one and in under five years has successfully built a team of 54 specialists now achieving $14million+ in revenue. As a pioneer in the digital marketing arena, his business has impacted 250,000 businesses in 42 different countries and has generated in excess of $400 million in sales for him and his clients.

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Sell Like Crazy: How To Get As Many Clients, Customers and Sales As You Can Possibly Handle Paperback – January 1, 2019

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• Print length 352 pages
• Language English
• Publisher Sabri Suby
• Publication date January 1, 2019
• Dimensions 8.27 x 6.3 x 0.91 inches
• ISBN-10 064845990X
• ISBN-13 978-0648459903
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• Publisher ‏ : ‎ Sabri Suby; First Edition (January 1, 2019)
• Language ‏ : ‎ English
• Paperback ‏ : ‎ 352 pages
• ISBN-10 ‏ : ‎ 064845990X
• ISBN-13 ‏ : ‎ 978-0648459903
• Item Weight ‏ : ‎ 15.2 ounces
• Dimensions ‏ : ‎ 8.27 x 6.3 x 0.91 inches
• #2,816 in Business & Money (Books)

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HONEST review of Sell Like Crazy by Sabri Suby

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HONEST REVIEW of Sell Like Crazy - Sabri Suby

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About the author

Sabri Suby is a serial entrepreneur who runs Australia’s fastest growing end-to-end digital marketing agency. Having originally founded King Kong in 2014 from his bedroom, Sabri has bootstrapped his company since day one and in under five years has successfully built a team of 54 specialists now achieving $14million+ in revenue. As a pioneer in the digital marketing arena, his business has impacted 250,000 businesses in 42 different countries and has generated in excess of $400 million in sales for him and his clients.

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Sell Like Crazy Review: What I Learn From Sabri Suby

Do you want a complete Sell Like Crazy review?  

Lately, I’ve seen many Sabri Suby ads about his book that said #1 Amazon bestseller . I don’t know him before, but his ad was so impressive and cool.

When I look at the sales page, it is a Book Funnel (or Free & shipping funnel) that I learned from Dotcom Secrets book.

So, I bought it for two reasons:

First, The book has over 1000 global ratings with an overall rate of 4.6/5, so I think he has something I need to learn (I don’t care if the strategies or tactics he talked about inside the book I have learned or not. Because I’m not successful than him so I want to learn from people who better than me.)

Second, I want to “Funnel Hack” his funnel. Purchase this book allows me to look at every page inside, which means I can see his offers, page design, sales copy, join his email list to see what happens. So I can improve my skill.

You could buy the book on Amazon or from the official page SellLikeCrazybook.com to receive his bonus. (no affiliate links)

Now, I don’t want to waste your time any longer.

Let’s get the ball rolling.

About Sabri Suby

Sabri Suby is King Kong’s founder – an Australia-based digital marketing business with a wide network of clients worldwide.

He is the son of a lone-parent family.

His mother had to make a living with three jobs to give her children a better life. The perseverance of his mother significantly inspired him, get this:

When he was eight, he tried various creative methods to augment his family’s income.

Notably, he started to apply for the first sales position at the age of 16.

He and two other applicants beat the others to be accepted for the job.

However, he was in the bottom ranking of his sales team of 13 members at that time.

His boss told him he would sack him in seven days if he did not improve his performance.

This situation forced him to find ways to change his game right away.

And he really did it.

Instead of being beaten by his callers’ objections, Suby started to take the fight to these callers and challenge them to purchase.

Surprisingly, his figures skyrocketed, and he even broke the record of his agency’s sales team.

Rapidly Suby dominated the spot of the top sales reps at the age of 17, earning around $2,000 per week.

This achievement led him to the journey to run his own business.

After several years working as a salesperson, he founded his digital marketing business named King Kong.

He quickly developed his business and employed dozens within several years.

So the question is, “What has he been up to date?”

In addition to helping you raise your marketing company by ten times, he has become one of the public figures and has been featured in various famous magazines like Foundr .

A Brief Of Sell Like Crazy

I will give a summary of the Sell Like Crazy review in this section.

1. Think Like Billionaires

The first chapter is around the mindset of Sabri.

Developing the mindset to the right path is considered the launcher to getting success as an entrepreneur.

So have you ever thought of this point before?

It is everywhere.

What’s nice about his taking on his mindset is that he does not carry on any mumbo jumbo.

By removing what’s not needed, Suby goes straight to his point of view and asks what billionaires do.

The great thing I like about him is that he does not dive into the lifestyle of other big guys like Bill Gates or Warren Buffet (like most standard articles do). 

Instead, he drops the truism as follows:

Billionaires aim at where they’re meant to be by narrowly investing in assets to provide a good return.

I am pretty sure you would have the thought like:

“It sounds cool, yet how is it practical?”

Well, do not jump ahead, guys. We are getting there.

Suby scopes in how these people snipe every second of a day after generalizing about their investments.

He asks if the billionaires continuously check their emails, post on their social media, do Facebook live streams, or any low-level activity they should entrust to an outsource or team members.

Whereas you are carefully thinking about that gem, take a look below:

He scopes in what he calls “ Highly-Leveraged Activities ” then.

These activities are worth your investment best.

We call them the 20% to generate 80% of your return based on the famous Pareto principle .

That said, Suby does not sit down to play the patty cake with this concept only.

He guides his own ship in an entirely different path than other books that expound on common efficiency principles.

Instead of diving into the popular 20% figure, Suby writes that 4% of the activities will generate 64% of a company’s revenue on average when the Math is said and done.

Yes, it is 4% of work that brings merely 2/3 of the return of a company.

This new concept means the task list you – a business owner have to be exponentially skinnier.

So it would help if you shaved off 3/4 of the work you keep on your 20% list to literally get a silver lining of the stump you started with.

The point of Suby is straightforward:

You will bring the best profit by paying entire attention to all ultra highly leveraged activities banking the best for the business.

In brief, he explains the key rule as Do Less More Often .

He scopes in certain details on the tasks he concentrates on in the business throughout the remaining chapters.

He also supports you in sorting through your list and choosing which ones you should pay attention to.

You have to keep in mind that being busy isn’t as similar as being productive. 

There are many distractions out there, and it is difficult to keep your stay concentrated when you are flooded with small tasks and voices screaming for your focus.

“Being busy is not the same as productive. Our lives are full of distractions, and it’s hard to stay focused when your world consists of hundreds of tiny tasks and millions of voices screaming for your attention.” — Sabri Suby

2. The Way To Sell Like Crazy

Suby, in this part, gives a case that your main job (remember the 4% from sooner) is selling as a business owner.

He begins by not following the popular misconception regular owners have.

He points out that many business owners do not deeply get the business they run.

At this statement, you might wonder: “How does Suby know? He is only a young entrepreneur who might only be a big mouth like other millennials.”

I am pretty sure his response to this thought is probably something like that. “Guys, you have interrupted my point of view again. What I want to make clear is that….”

His view is quite simple, which is that Selling is not the same as doing a job.

I like how he instantly shares some examples of what he tries to explain, continuing about how a regular baker thinks he is in the baking business when he is selling his baked goods.

Scoping out, it is a mindset shift Suby wants to urge you, a business founder, to do:

Stop paying much attention to completing your craft to start to throw you into marketing the products and services you are offering.

From his point in the second chapter, he shares his own story about how he tangles with sales and changes the lives of his mother and siblings by becoming a sales expert.

One of my favorite quotes is

Selling is not something you do on the side. It’s not something you can outsource or completely delegate. It’s the single most important job of any business and consequently any founder and owner. — Sabri Suby

3. The 500,000 Learning Curve

Initially, you have to understand where Suby would get this title from.

Well, it is from his own 500,000 Sales Education Tuition.

Most of you might think paying 150k on a college is just like forking out the dough. 

Meanwhile, Suby is out there dropping three times the bucks on books, seminars, courses, and more.

You now probably don’t think Suby is as green as the sapling though he is only a young person.

That said, you know what?

Here is how he is like most of us.

All things considered, we are likely to realize that the years in our college were great and fun but not that valuable in terms of teaching us the necessary skills and mindset to succeed in our life.

You might say, “So he also spends money trying to give himself a full education, and now he gets nothing?”

The answer is a big Yes.

He says he realized most of his money was spent on ineffective and useless gimmicks, spread by some so-called “specialists” and “gurus.”

…Looking back, I realized that most of the money was spent on useless, ineffective gimmicks, peddled by so-called “Gurus” and “Specialists.” — Sabri Suby

So next, his actual education started.

He scoped out and sought people who impacted thousands, even millions of persons, through sales and marketing skills, learning their lives, interacting with other people, and copywriting.

Still, he focuses on what an individual did that started his domino-like influence (aka timeless tactics & strategies).

Yet do not take this point from me. Sabri Suby writes on page 51 that he made up his mind to dedicate all his time to learn from those who had actual successes.

It was after burning through all that cash I decided to dedicate my time to studying people who had real successes… — Sabri Suby

He also names some people who dropped their college and succeeded.

• Robert Collier – one of the 20th century’s famous writers
• Eugene Schwartz – the author of the iconic book “Breakthrough Advertising.”
• David Ogilvy – a tycoon in British Advertising in the 1990s.
• Gary Halbert – a successful copywriter famous for lots of campaigns in various niches)
• Gary Bencivenga – a copywriter at the end of the 20th century and the beginning of the 21st century.

In general, Suby, in this part, urges you to engage in long effective master plans over the newest tricks, sales tips, and gimmicks.

He says all of those can stand up as the three little pigs’ straw house to an attractive offer formed following the famous Godfather Strategy he will review in the next Phase 4.

Before diving into the next step, take a look at Suby’s quote below:

…I’ve noticed that not even 1% of businesses put together advertising that builds any kind of a case for a prospect to want to buy their products & services — Sabri Suby

4. Make The Wisest Investments 

Though Suby is not a financial consultant, he compares the traditional investments’ ROI to that of using Facebook and Google paid ads, along with an appealing offer.

To bluntly put it, there is no differentiation between return-on investments. (I will not reveal to you which is better. Let’s try to guess!)

If you tend to run your own business, the quickest way to reach the best profit is to develop a hell of a proffer, as Suby says, and then run well-targeted and scoped-in advertisements to it.

Yet, it will require you actively close purchasers scheduling calls with you or offering fulfillment on your orders coming through at least.

If you want to ask what I choose, the answer is I like passive profits.

I know it sounds quite gimmicky.

But what I prefer to do is spending several months developing assets that can bring profits to me for later years with no involvement.

It is passive income.

Now let’s move on to studying the eight phases of Sell Like Crazy.

The 8-Phase Selling System

This section will give you a detailed 8-phase selling system to help you sell like crazy.

Phase 1: To Catch Your Dream Client

Suby draws a line between which various marketing gurus claim to sell hacks effectively and copywriting’s history with its tried and true by drawing a comparison.

The lasting strategies boosted King Kong’s skyrocketing growth. 

His best move is fertilizing your opinion of cold users on the Internet.

Thus, you can start cultivating your awareness of the demand of your dream customers for your products and services.

He also states that only a tiny proportion of the population is seeking to buy a given time in each industry. 

In contrast, an incredibly bigger population is aware that they are having a problem yet are not actively researching suitable solutions.

A wider portion is quite open to studying more about their diverse demand should the education be valuable.

The big majority of today’s marketing agencies pay attention to the near-microscopic fraction of people seeking to purchase right now.

He says these agencies are regularly short-sighted since they do not invest in education and nurture the companies, easily becoming potential prospects once granted valuable news and information.

So how can you figure out which info is valuable?

It’s time to know about Halo Engage Operation.

He calls his strategy to attract clients as Halo – a First-person shooter (FPS) game. 

If you want to win that game, you have to know your opponents best.

Similarly, the best marketing agencies placing offers to pull on the heartstrings are like the stairway directing to heaven of top customers.

You can find this phase’s protein in the comprehensive instructions of Suby on burrowing into your dream clients’ minds. 

Thereby, you can know better even than them. 

That said, it is just a brief, so I cannot cover every single detail.

I will give you Suby’s final note in the depth that you have to aim to when trying to deliver your proffer pop-out from any rivals.

He says that to help your message be different from the others and win your customers, you have to go much deeper. It would help if you uncovered the most primal and deepest desires of your customers.

For your message to stand out from the crowd and really win customers, you must go deeper, much deeper…You need to uncover your customer’s deepest and most primal desires. — Sabri Suby

Phase 2: To Make A Perfect Bait

So you have known how to seek intimate information about your dream clients. 

Now he talks about fishing, particularly how to prepare a lure that helps land him many big-ticket customers.

Again, he initiates by comparing what most companies do and utilizes this comparison to demonstrate to you everything an HVCO (High-Valued Content Offer) has.

Here is the key of the HVCO:

The goal is to wow people with this experience. If done right, this HVCO will prompt a conversation to take place in their mind: “If this is what they’re giving away for free, imagine what their paid products/services are like! — Sabri Suby

So what goes into delivering an HVCO?

To help you out in this issue, Suby has listed what an HVCO has to have:

• Write an appealing headline to lure attention
• Ensure every point to touch a burning problem
• Make it simple

A headline is quite critical to content marketing. 

That’s why Suby mostly spends this part going over the best headlines over the past 70 years.

Several examples include:

• The National Enquirer

• Men’s Health

Which features do you realize about every cover?

Suby shows various things like their big branding, looks/tips, background, and generally diverse methods people change their looks.

Below is a shortlist of the headline essentials:

• Ability to grab readers and practically force them to keep reading
• Numbers (e.g., 10 Tips You Should Know…)
• Deliver irresistible intrigue
• Demonstrate to them what’s for them

To end this section, he also offers a list of various HVCO types you can collect to gain your creative juices flowing.

A unique part I found in this section is the action points series, further jumpstarting your efforts, particularly if you get some detail to overwhelm after going through phase 2.

He states that your marketing message’s temperature has to match your traffic’s temperature.

#Phase 3: To Capture Leads And To Get Contact Details

If you have thought about learning digital marketing, you have probably asked yourself how to reach an ideal customer.

In the beginning, Suby offers the analogy as follows:

You have consumers the similar method you have a partner; you had to do a bit of wining & dining before proposing.

I have to say this phase is a version of Suby’s way of winning and dining a consumer. 

His procedure starts from an opt-in landing page, saving you from the awkwardness when asking them about the first date.

Several parts are now making up the high-converting landing page. Here are the five pieces Suby goes through in phase 3.

• The appealing headline to grab readers.
• The subheadline to summarize your offer details.
• Compelling bullet points.
• Visual materials or infographics of what they’re getting.
• A form for readers to fill in their names and email.

For me, a digital marketing average book will gloss over several examples of the best opt-in landing pages.

Suby’s book digs deeper than the average.

Excelling at the advertising archaeology, he exposes some skeletal formulas on how the predecessors built the most profitable headlines.

Here is an example of his formulas:

This practical formula has helped many copywriters to come up with the best headlines they have ever written.

People browsing online are basically sleepwalking zombies… your copy must be like a thundering bolt of lightning that shoots through their bodies and shocks them awake from their slumber. — Sabri Suby

Phase 4: Godfather Strategy

Suby incorporates a quotation from the famous Godfather movie, telling the game plan is to have an irresistible offer.

This offer can melt every objection and obliterate frictions between the sales and you, not to mention force any prospect to purchase.

So break down the place we’re in the journey of your clients so far.

You have allured a schedule to email them to exchange for an HVCO. They have submitted their information and are tempted to get a higher level of partnership with you and more sales.

He, in this part, goes through what the irresistible offer looks like.

He starts by pointing out the common fact that many people know: “Sell what persons want to purchase.”

You are probably like, “So, what should I sell?”

Well, if Suby is near you, he might reply like:

“Duh, I have seen many persons put their time and efforts into making and developing products nobody is after. In other words, there is no demand.”

Many people want to go on the road with the least resistance and do easy things instead of researching what today’s market solemnly desires.

I call this study “ due diligence .” In other words, it is where we will poke our market with tools and several paid ads.

I used to join a coaching program, and it instructed me to carry on this.

Thus, I can attempt my best to find low-hanging fruits, enabling me to raise my earnings to $7,000 per month within less than one year. 

It is enough constant dough to say two words “See you” to the boring 9 to 5 job I hate.

For every business, you will have a worksheet of “ due diligence ” to let you write down research and effortlessly decide if it is needed to carry on.

Suby also describes his “ due diligence ” worksheet on page 57. 

He advises you to have 2 columns. 

The first column should be titled “Features,” where you state the complete list of characteristics of what you’re selling. 

The remaining should mention “Benefits,” where you can convert every feature into the corresponding advantages.

On this sheet, you should have two columns, column one should be title “features”, and this is where you list the full list of the features of what you are selling. the second column should be titled — Sabri Suby

However, for the sake of your time, you had better have your product coming at a reasonable number of people who want it.

The problem here is how you make this product different from a host of competitors’ products.

And it is time that you should conduct the Godfather Strategy.

Take a look below to dive into this iconic master plan deeply.

A Godfather Offer’s 7 Parts To Make An Irresistible Offer.

• Rationale: It is a concise, credible, and clear explanation of why you’re putting out a generous offer.
• Value Building: Building your offer’s value clearly shows you’re giving away more info, tactics, training, or strategies than you’re charging for.
• Payment Options: For the higher-ticket clients, it is advisable to offer to spread a total of 3-4 months and more, as the payment terms can eliminate perceived price points in the mind of your ideal client.
• Pricing: Instead of focusing on a certain figure to utilize, the strategy incorporates various offers, then starts with an affordable item, and follows with some upsells (more certain info, longer training, to name a few) to boost your investment return.
• Premiums: It is gifts clients receive, in addition to the product they buy. Think about how you become different from the competitors by giving the related service or item when another item is bought.
• Power Guarantee: Whereas we are familiar with a 12-month guarantee, it is better to offer a certain guarantee relating to the product. It is something like, “When you subscribe to our special system and do not lose 25 lbs in the first six months, contact us and we will give 100% money return.”
• Countdown clocks
• Provide expiration dates
• Only (the figure) left!

Once you digest these above four courses, let’s get the show on its path and boost more traffic to your marketing tool.

Suby will offer some acronyms and numbers related to PPC (pay-per-click) advertising in the following section.

He says once you understand what the market craves for, you can take your products and services and craft them into a captivating pitch.

Once you know what your market is starving for, then you take your product or service and craft it into a compelling pitch. — Sabri Suby

Phase 5: Boost Traffic

Here is phase 5’s layout. Suby covers many main acronyms to track the profitability of your business since you boost your advertising.

He next shows the way to install high-converting pay-per-click ads on Google and Facebook. 

He shares many high-quality, profitable ads a kangaroo could not leap over them.

Accordingly, the most crucial acronym to focus on is Cost Per Acquisition (CPA).

The metric is the number of bucks you have to spend on getting a new customer.

Let’s wonder how much you spend on all paid ads?

Suby advises by getting how much you earn from your client. You will calculate the number you spend on getting him.

The question, “Why does he demonstrate the way to conduct paid ads on various platforms ?” Why does he not stick to one?” might strike across your mind.

He also shares a model of a company’s investment in a platform to change its ad algorithm, making the income of this business dry up quicker than a water pond in the harsh Sahara desert.

Rather than focusing on a platform, he encourages entrepreneurs to split the time between three platforms. 

This practice will diversify risks and scale the total number of potential customers when reaching more people.

Generally, this chapter is quite helpful for me. It covers enough information to start up a business brand new to paid per click.

Besides, Suby also avoids dragging readers through unnecessary things about ads on the biggest platforms today.

It would be best to remember that whereas many companies regularly think they need better traffic, you will need a real offer that can profitably traffic.

Phase 6: Magic Lantern Technique

Now you have more traffic on your page, yet just 3% are buying your item instantly.

So how can you raise the heat up on your readers who opt-in your HVCO yet do not invest in your item or your upsells?

Now you need to use the Magic Lantern .

So what is it?

Imagine it is like a blue light used to attract insects.

It can keep these prospects surrounded by constantly alluring them to you.

It is literally a list of emails related to video training, ideal for the cold clients who opt-in to your landing page without paying for any product.

Whereas it takes some tasks to put together this series, Suby shares his own experience with the Magic Lantern. He says it might be complicated, yet the video sequence’s result is that you can turn a great chunk of the disinterested 97% into eager and real buyers.

So the problem is how you can begin to gather your Magic Lantern Technique.

Suby offers an example of how he makes one for his client, demonstrating a series of helpful illustrations to show the state’s transition of their potential clients.

With every step that the level of trust increases, the skepticism level decreases.

Suby refers to this technique as guidance for your prospect down the metaphorical way to the desired end state. Accordingly, you offer a host of values, along with the entire goodwill. 

Phase 7: Process Of Sales

As you start to build trust with those who are through your series of Magic Lantern Technique, you will realize an improvement in the scheduled appointments that people book on your own calendar to register for your items and services.

How should you take full advantage of an appointment?

You will find the answer in this phase.

Before walking through his sales journey, he explains what 9/10 salesmen do to mess up the sales.

He states he found that 90% of salespeople get the process to the wrong path. They only vomit all benefits and features of their products and services during the presentation with the hope to make their prospects purchase them. 

I’ve found that 90% of sales people get it wrong. They basically vomit every feature and benefit of their service during their sales presentation in there hoping that something hits a nerve that will make the prospect buy — Sabri Suby

You can consider Suby’s process below:

• Step 1: You need to consider any superficial and programmed replies while getting down to the true motivation of your person for scheduling a call.
• Step 2: It is advisable to learn about your prospect’s why and learn about what they are tempted to reach or which situation they want to be into.
• Step 3: You might have to listen to the offer. You will know where they would like to turn out. It is time to figure out which effort they make to reach there, the obstacles and frustrations – things keep them from achieving their goals by themselves.
• Step 4: Once you listen to your prospects, you had better accompany them to formulate a strategy to reach their goals. This is also the value you promise regarding the Godfather offer.

Suby claims it plays a vital role in a call and is where sales pitches fall short. And you have to prove to the prospects that they will actually receive the best support from you by practical actions.

• Step 5: When you help them, let them engage with it. You probably consider, “Does it seem to be the kind of help you seek?”

Think about the help you’re giving as the appetizers when and what they need is the entire meal (aka the big admission).

• Step 6 . They already show their commitment. So it is best to spend several minutes talking about your service and product details. Don’t forget to link your clarification to the desires and pains they named before.

Yet you cannot only talk about your products and services. Suby provides some specific criteria to provide your potential clients their prescription.

• To write it out.
• To read it aloud.
• To make sure it will roll off your tongue.
• To practice saying it many times to get perfect delivery.
• Do not give the overview in more than two minutes.

Here is what he says:

Write it out, read it aloud, and ensure it rolls off the tongue; and then practice saying it over and over again to get the delivery perfect… This overview should be no more than 2 minutes long — Sabri Suby

• Step 7: You will have to close your deal with a great bead on how hot the consumer is (if they are lukewarm, hot, or cold).

The tempt of your prospect will decide what type of close that you should utilize on the calls.

If you have got John in the line, and it seems to be a 5/10, you probably need to be slightly more confrontative since he is still slightly reluctant and wishy-washy to commit.

Suby shares that it’s not for everyone. 

It takes commitment and time from ourselves and demands you to do the real work. With that being said, he raises a question on why you are serious about solving (your issues) right now.

Phase 8: Automation & Multiplication

Finally, once you develop a strong business, you will want to relish the results by spending time on your hobbies or traveling.

You deserve!

That said, you have put the difficult work into creating the well-oiled machine of income. 

And it would be a pity if you leave and ignore everything falling apart, and the income can drop off quicker than you can imagine.

While the ultimate phases include lots of details about email marketing, I want to clarify the advice of Suby on the way of automating and hiring.

Suby has managed dozens of employees and hundreds of accounts. 

It would be great to see partly about his process, such as making many copies of the technique he applies to keep all things updated.

He shares that in terms of marketing and sales, he looks to generate a robotic-like or automatic selling system for you to fill in your email, write a page of sales, shoot a video, record a webinar to make a profit from it from time to time on autopilot.

That’s all about my Sell Like Crazy review .  

I have to say this book has helped me a lot in my journey to become financially independent. 

Not only does it provide a comprehensive look at sales, but it also teaches me how to raise my passive income fast and effectively.

It’s time for you to start your own journey.

I hope you will soon become a successful salesman and be happy in your daily life.

If possible, you can share your story with me. 

It’s my pleasure to hear it.

Key is the brainchild behind Funnelsecrets.us. You'll often find him analyzing conversion rates, tweaking landing pages, and exploring new marketing automation software. He loves to write about sales funnel building and is always tinkering with the latest conversion optimization techniques!

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Sell Like Crazy Summary & Review | Book by Sabri Suby

How to get as many clients, customers and sales as you can possibly handle.

Life gets busy. Has Sell Like Crazy been on your reading list? Learn the key insights now.

We’re scratching the surface here. If you don’t already have Sabri Suby’s bestselling book on marketing and sales, order it here to learn the juicy details.

Introduction 

Your business success depends on harnessing the power of digital marketing. 

Too many marketers cannot use robust online systems like Google, Facebook, and email to drive sales. They waste valuable time and money on ineffective marketing. They lose thousands of potential clients. 

You need to know the nine phases entrepreneurs must go through to drive tremendous sales. This starts with creating the right mindset for success. You can then begin your journey from novice to powerhouse salesperson.

Sell Like Crazy asks you to rethink traditional marketing. This includes changing how you manage your time. It also involves shifting how you think about presenting your product or service. You’ll learn how to: 

• leverage time to drive sales ;
• nurture dream client relationships over time;
• use High-Value Content Offers (HVCOs) to build trust;
• and focus on solving your clients’ problems. 

About Sabri Suby

Sabri Suby is a serial entrepreneur. He is the founder of King Kong, Australia’s fastest-growing full-service digital marketing agency.  

Suby was raised by a single mother who worked multiple jobs to support the family. He often credits his mother for instilling his work ethic and tenacity in him from a young age.

Suby founded King Kong in 2014 in his bedroom with nothing but an internet connection and $50. In under five years, he built a team of 54 digital marketing specialists and a worldwide client base. In 2022, the company’s valuation was estimated to be over $50 million.

King Kong has impacted 250,000 businesses in 42 countries. It has generated well over $400 million in sales for Suby and his clients. In 2021, Suby launched the company internationally in the United States, the United Kingdom, Canada, and New Zealand. 

StoryShot #1: Change Your Mindset

The preparatory phase is about your mindset. If you want to become a billionaire, you need to think like a billionaire. Successful people eliminate time-wasting activities and focus solely on money-making activities. 

There is a difference between being busy and being productive. Trivial tasks will keep you busy but will kill your productivity and sales. 

Successful business owners manage their time using the 80/20 and 64/4 rules. 

Focus on the 20 percent of business activities that produce revenue. Delegate or outsource the other 80 percent of your business activities.

4 percent of your activities create 64 percent of the revenue for your business. Make it your goal to give all your time to your 4 percent. 

StoryShot #2: Recognize that Your Business is Sales

As a business owner, your top priority should be sales. You should spend most of your time and energy on marketing and sales. Your marketing must focus on solving your client’s problem rather than on the product or service.  

Rather than selling one-to-one, sell one-to-many by:

• writing a powerful sales copy;
• getting in front of traffic on Google and Facebook;
• learning how to convert traffic into sales;
• using an automated lead generation system;
• investing in quality advertising;
• and scaling your advertising budget.

StoryShot #3: Understand and Identify Your Dream Buyer

At any moment, 3 percent of potential customers are ready to buy now. The other 97 percent fall into three categories:

• 60 percent are not problem aware.
• 20 percent are problem aware.
• 17 percent are in information-gathering mode.

Your goal should be to capture and nurture this 97 percent. You can become the trusted brand for those potential customers. Do this by offering robust, insightful, and education-based information . They are likely to buy from you when they hit the “buy now” stage.

You can use the 80/20 rule to identify your most valuable customers.

Typically, 20 percent of customers represent 80 percent of total revenue. Within that 20 percent, the top 20 percent (or the top 4 percent overall) represents 64 percent of your sales. 

What does this 4 percent have in common? What other products do they like? How did they find you?

Focus your marketing activities solely on this 4 percent. Learn more about them by visiting online spaces where they hang out. This might be in niche Facebook groups, forums, YouTube comment sections, Amazon review pages, etc. 

What problems do they have? What are their concerns and desires?

Knowing your dream buyer will help you develop your product and service offering. It also helps with marketing strategy, value proposition, pricing, tone of copy, advertising channels, and more. 

StoryShot #4: Create the Perfect Bait for Your Dream Buyer

Now that you’ve identified your dream buyer, use your marketing to attract them – whether or not they are ready to buy now.

Your goal should be to target the 97 percent by offering value and information. Don’t take a gamble that someone among the 3 percent of “buy now” prospects will see your ad and act immediately. 

The most effective way to target the 97 percent is by presenting a high-value content offer (HVCO). Offer value and a solution to their problem without them purchasing anything. All they have to give are their names and email addresses. 

HVCO is not an ad. It’s free, value-added content that gives people a taste of what’s to come if they work with you. It uses the principle of “giving before asking.” Some tips to create a successful one include:

• Present information like a public service announcement.
• Don’t dismiss long-form copy.
• Create an attention-grabbing headline.
• Make sure every point touches a burning issue.
• Keep it simple. 

StoryShot #5: Capture Leads and Get Contact Details 

Think of nurturing your 97 percent as wining and dining them. Do not try to sell right away. 

Do not send them directly to your website’s homepage or landing page. Use a strong “opt-in” page so they can share their name and email address voluntarily. 

Elements to include on your opt-in page are:

• a powerful headline;
• a subhead that restates your offer and what they’re getting;
• highly compelling, punchy bullet points describing valuable content;
• an image of what they’re getting: a free report, e-book, cheat sheet;
• and a simple form for prospects to enter their name and email address to access content.

StoryShot #6: Use the Godfather Strategy

The “godfather strategy” is about giving your prospects an offer they can’t refuse. Eliminate doubt and present an irresistible offer every time.  

To create an irresistible offer:

• Sell benefits, not features.
• Start with the outrageous.
• Research competing offers.
• Make it believable.
• Establish the value of your offer.
• Know the value of premiums.
• Have a power guarantee.
• Sell scarcity.
• Offer a free consultation.

The first step is to create an offer page. It should detail your benefits, features, and basic information such as cost and how to buy. Next, write the most outrageous offer you can imagine. Then scale it back into something you can deliver but with the same powerful spirit. 

Establish the value of your offer. Show what you would normally charge or what the competition is charging. Explain why your product or service is an excellent value even at full price. 

Premiums are gifts included with a purchase. Having hot premiums has been shown to double or triple your sales. 

Your power guarantee tells people they “can’t lose.” It is proof that you are confident you will deliver on your promise. 

Scarcity tells your prospects they need to act fast so they don’t miss out on something unique. Make sure the scarcity is genuine, or you will erode trust in your brand. 

If you’re offering a free consultation, demonstrate the stand-alone value of the talk, whether or not they decide to buy from you. 

StoryShot #7: Convert Traffic Profitably

Many marketers think they need more traffic. What they need is an offer that converts traffic profitably. 

Unit economics is important. You need to know:

• how much a customer is worth to your business over their lifetime;
• how much you make from one customer;
• and how much you can spend to get a customer.

The most successful businesses use multiple flows of traffic to capture leads. Based on your budget, start with one channel. It could be SEO, Google Ads, Facebook Ads, Instagram Ads, YouTube, LinkedIn, etc.

Know your cost per lead and cost per acquisition from this channel and establish a profitable conversion system. 

When targeting 3 percent of prospects in buy mode:

• Use Google Ads or SEO .
• Use purchase-intent keywords and phrases.

When targeting 97 percent of prospects not in buy mode:

• Use social media or search engines, such as Google and Facebook.
• Create tailored messaging for cold, warm, and hot prospects.
• Build value and educate over time.
• Entice prospects to click the ad (never try to sell from an ad).

Use Google Ads Effectively

The secret is a killer headline, but this will take trial and error. On average, it takes 20 attempts to get the perfect headline. The perfect headline is provocative, shocking, and says the opposite of what your competition is saying. 

Use Facebook Ads Effectively

Most Facebook users access the site on mobile phones, so make sure you optimize your ads for mobile. Take advantage of Facebook’s tools to target your dream clients.

You can present your ads as breaking news on Facebook. Content that reports some kind of new finding or research gets the most shares and engagement.  

Each Facebook ad has key components. Here are some tips to effectively use each feature. 

• Intro text – Call out your audience, or go in with the news angle. Experiment with short and long introductions — both work. 
• Ad image – Don’t use images that look like an ad because people will tune them out. Your image should look like normal content being shared. 
• Call-to-action button – The call to action is a short phrase that invites the reader to do more. Examples include “Inquire Now,” “Learn More,” and “Download.” Research shows “Learn More” is the least aggressive and converts best. 

StoryShot #8: Use the Magic Lantern Technique

Once a prospect opts in, you can nurture them digitally at no cost. A combination of emails with videos generally works best for this. 

How do you convert a prospect who has opted in but isn’t ready to buy? 

You can nurture the 97 percent using the “magic lantern technique”. Think of this technique as guiding prospects down a path to their desired end state. They receive lots of free value and goodwill along the way. 

Your offer will consist of:

• 2-3 informative videos with a call to action at the end;
• videos that lower skepticism while building trust;
• videos comprising 80 percent value and 20 percent pitch at the end;
• hints of more valuable information coming in the next video; 
• and offers for a free, no-pressure consultation.

StoryShot #9: Convert Sales 

Think “sell like a doctor.” Pay all your attention to the diagnosis, not the prescription. Spend your efforts diagnosing the problem, then if your product or service can help them, give them an offer they can’t refuse. 

While on a call with a prospect, here are some tips for diagnosing their problem:

• Understand their “why”.
• Ask open-ended questions and listen.
• Ask your prospects to tell you about their desired outcome.
• Learn about their frustrations, struggles, and everything they’ve tried in the past that didn’t work. 

After you learn about the prospect and “diagnose” the problem, move to your value proposition. Formulate a plan and show them all the ways you can solve their problem. 

Spend time beforehand rehearsing your sales pitch. Your pitch should be no more than two minutes long. Alter your pitch to use the exact words your prospects use when describing their problem. 

If you sense the customer is “hot” and ready to close, state your price. Then do not say another word. 

There’s an old saying in sales: “The person who speaks first loses.” Show your confidence by waiting for their response. 

Avoid wasting your time on calls with prospects who will not be a good fit. Use surveys and applications to free up time for consultations with valuable prospects who need your help. 

StoryShot #10: Automate and Multiply

Remember, most prospects who enter your funnel will not take the desired action. That’s the nature of the business. 

Should we give up on these prospects? No. We nurture them over time and stay in touch by providing value through email. 

For email marketing, you should have three goals: get it delivered, get it opened, and get it clicked. 

1. Get It Delivered

Ensuring your email lands in your prospect’s inbox instead of their spam folder depends on three things:

• sender reputation;
• bounce and compliance rates;
• and recipient engagement. 

The first step is to make sure you’re using a reputable email platform . One of the most popular ones is Mailchimp, but there are several others to choose from. 

Next, you need to establish a good IP address reputation. Your IP address is a string of numbers that identify your computer. To learn more about your IP reputation, visit a website specializing in sender scores . 

The best way to increase your sender score is to send engaging emails. Make sure at least two-thirds of your emails offer value and education.

If you have a new IP address, start slowly to build your reputation. Send slowly with low email volume until a favorable IP address reputation is established.  

2. Get It Opened

Plain text emails are the most effective because they feel more personal. Fancy graphics and logos look like a sales proposition, not an email from a friend. 

Your email should be friendly and conversational. Don’t try to sell. Chat up your readers as if they were your friends, and don’t be afraid to be polarizing. 

The subject line is one of the most powerful tools when it comes to email open rates. 

Here are some tips for an effective email subject line:

• Use your personal sender name, not your business name.
• Use lowercase or sentence-case with little punctuation.
• Keep it to four or five words.
• Provide intrigue or ask a question.

Subject lines under 20 characters are more effective than medium lengths (21-60 characters). Longer subject lines of 61+ characters have slightly above-average open rates and unique click rates. 

Make sure to optimize the time you send your emails as well. Tuesday is the best day to send emails based on many studies. Thursday would be the second best. The best times of day are 6 a.m., 10 a.m., 2 p.m., or 8 p.m.–midnight. 

3. Get It Clicked 

The goal of your email marketing is to entice prospects to click off the email to another landing page. 

To draw readers into the body of your email and make “the click” irresistible: 

• Captivate with an interesting fact or statement.
• Get their attention with a “pattern interrupt”.
• Include fascinating real-life stories and examples.
• Include an enticing call to action at the end (don’t ask, tell!).

StoryShot #11: Use Sabri Suby’s 17-Step Secret Selling System

Sabri Suby’s 17-Step Secret Selling System is an offshoot of the godfather strategy.

Here is a grab-and-go snapshot of the secret selling system: 

• Call out to your audience: “Attention new moms!”
• Demand attention with a big promise.
• Back up your big promise.
• Create irresistible intrigue.
• Shine a floodlight on the problem.
• Reveal the solution.
• Show your credentials.
• Show how your offer will benefit them.
• Provide social proof.
• Make your godfather an offer.
• Add bonuses.
• Stack the value.
• Reveal your price.
• Inject scarcity.
• Give a powerful guarantee.
• Call to action.
• Close with a P.S. that includes a warning and reminder.

Final Summary and Review

Implementing each phase of successful digital marketing takes time, patience, and persistence. With practice, anyone can master the techniques described in Sell Like Crazy and maximize the power of digital marketing to drive sales. 

Let’s go over those key points again.

• Time is money. Shift your mindset to focus on the marketing activities that generate the most profit for you. Delegate the rest. 
• Make sales and marketing a top priority for your business.
• Identify your dream buyers. Focus your marketing efforts on their desires and concerns, whether or not they are ready to buy now. 
• Build relationships over time with a high-value content offer (HVCO). Your offer should provide value without asking the prospect to purchase anything.
• Offer value to prospects using an “opt-in” page. Give your prospects the option to receive a free report, e-book, cheat sheet, etc. in exchange for their name and email address. 
• Clear up doubt and eliminate any risk of working with you. Understand your unit economics to budget for digital marketing. The preferred channels are Google and Facebook. 
• Use the magic lantern technique. Nurture prospects over time using 2-3 informational videos. Your videos should be 80 percent value and 20 percent sales pitch. 
• Sell like a doctor by focusing on the diagnosis, not the prescription. Ask questions to understand your prospect’s needs. State your price and be confident in your ability to deliver on your promise. 
• Use email marketing to warm up prospects and convert them into paying customers. Three things matter in email marketing: get it sent, get it opened, and get it clicked. Use the 17-step secret selling system in all your advertising. 

Are you ready to get as many clients, customers, and sales as you can possibly handle? You have powerful tools at your disposal, thanks to the internet. Failing to leverage these tools correctly can cost you thousands in lost revenue, not to mention hours of wasted time and resources. 

With insights from Sell Like Crazy , you can learn how to effectively use digital marketing to drive sales and scale your business. This is one of the best books for beginners in digital marketing to read.

We rate this book 4.2/5. 

How would you rate Sell Like Crazy?

Sell Like Crazy Infographic

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Editor’s Note

This article was first published in June 2022. It was updated and revised on 23/01/2023.

PDF, Free Audiobook, Infographic, and Animated Book Summary  

This was the tip of the iceberg. To dive into the details and support Sabri Suby, order the book .

Did you love the lessons you learned here? Comment below or share to show you care.

New to StoryShots? Get the PDF, free audio and animated versions of this analysis and summary of Sell Like Crazy and hundreds of other bestselling nonfiction books in our free, top-ranking app. It’s been featured by Apple, Google, The Guardian, and The UN as one of the world’s best reading and learning apps.

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• The 80/20 Principle by Richard Koch
• The 4-Hour Workweek by Tim Ferriss
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Sell Like Crazy (Sabri Suby) – 7 Genius Lessons I Learned

December 13, 2021

Touted as the most controversial book in marketing.

The founder of Australia's fastest growing digital marketing agency claims to have the solution to take your business from obscurity to overflowing.

Generating over 1.8 billion dollars in sales certainly hooked my attention.

But does Sabri Suby's Sell Like Crazy book live up to the hype?

Most importantly, will this work for you?

"To think like a self-made billionaire, you must first understand their choices in life and in business"

What is Sell Like Crazy?

This is Suby's proven formula that enabled him to rack up tons of appointments for himself and his clients.

He shares his exact process to scale revenue, even going into into his sales approach, and common mistakes that keep business stuck.

Overall, it offers a refreshing perspective (& fast-track) on marketing and sales for people who aren't afraid to stand out from the crowd.

Who is Sabri Suby? And Why Should I Listen to Him?

From cold-calling zero to billion-dollar sales hero .

Sabri Suby has spent his time in the (sales) school of hard knocks.

Starting King Kong (his digital marketing agency) from his bedroom with $50.

But once he got this system in place, it really took off and has been expanding ever since.

Admittedly, his outrageous approach will make many traditional marketers feel anxious.

On the flipside, it's worth remembering:

There are a millions of marketers and they all sound the same - why should someone listen to you?

With all the cookie-cutter ideas and constant noise clogging up the marketplace, you have to find a way to standout .

In other words, giving people the reason to pay attention to your message.

Whether you agree with Suby's style or not, there are plenty of solid takeaways here for implementation.

First, let's talk about his book offer...why would he give all his secrets away for free ?

Is the Book Really Free? What's the Catch?

Digging into the material, you start to understand the bigger picture behind Suby's 'free book' offer.

True to his own marketing advice, he's capturing those prized email addresses and moving people along his sales funnel .

2 quick notes:

• You do have to pay shipping & handling so it's not totally free.
• It doesn't mean you shouldn't get the book.

Just go in with your eyes open, knowing you'll get hijacked with emails and offers.

There are complaints about this but seriously, anytime something is free -- you are the product.

Then again, you can just buy your own copy (while staying off Suby's email list).

Notably, there's lots of positive reviews from readers who get the bigger picture.

Why is Suby Giving Away All His Tactics?

Sabri said he was bombarded with requests for advice and killer strategies.

But the majority simply can't afford to hire his services at King Kong.

The easiest and most cost-effective option was this book.

TBH, once you read the book, you realize it's also a genius HVCO method.

"The information you’re giving away on your opt-in page must be so good that it leaves your prospects saying, ‘If they’re giving away such valuable content for free, imagine what their paid products and services are like!"

Especially, the free give away in return for an email address.

Even so, there's a ton of value here so you can't knock the guy for implementing the very strategies he's recommending.

How is Sell Like Crazy different to Other Marketing Books?

If you've seen any of Sabri's videos, you know this guy is high energy and colorful language.

However, that's not the only thing that sets this apart from the mountains of books on marketing.

Suby's taken key concepts from the copywriting masters, combined it with a tried and tested marketing process while keeping it a fast-paced and entertaining read.

Plus, he has a proven track record with his own King Kong agency.

How Does Sell Like Crazy Work?

In a nutshell, the Suby takes readers through 5 major concepts :

How to target customers

Overcoming their reservations or objections (The Halo Technique)

Build trust with real value and expertise (HVCO & The Magic Lantern)

Make an offer that your customer would be insane to refuse (The Godfather Offer)

How to close the deal (hint - it's not about you or your product/services)

In addition, you'll learn the exact process Sabri uses to put all this into action.

Unless you're already overflowing with sales, there's going to be ideas you can take from Sell Like Crazy that will improve your business.

My 7 Genius Takeaways From Sell Like Crazy

Evaluate how you're using your time.

I know, this doesn't sound like sales but stay with me here.

The 80/20 principle might not be new to you but it's still worth analyzing exactly how you're spending your time .

"In business, the little stuff kills the big stuff"

Suby makes the case that the #1 priority of every business owner to sell and bring money into the company.

How much time do you spend every day on revenue-generating activities?

Sabri is going to shake up most people's thinking and probably bruise some egos in the process.

Some of the exercises he shares are going to be a huge wake up call for anyone who's never really questioned how they are putting their time to use.

Suby claims that just 4% of your activities will produce 64% of your revenue .

The key is identifying those activities - make them your focus.

"So what are your top 4 % revenue -producing activities?"

Next, find a way to delegate or outsource the rest.

The Larger Market Formula

Okay, this section is a game-changer.

The mistake most people make is treating every prospect like they are in that top 3% and ready to buy.

We don't have different strategies to meet the prospect where they're at.

That's like asking someone to marry you on the first date...they're probably going to go running for the hills.

Suby breaks down how to manage each group.

Including the very steps you need to use so you're in prime position when they're ready to buy.

Get to Know Your Dream Buyer

Another common mistake is to try to 'sell' your product, service, company or even yourself.

Sabri cuts to the chase here:

The customer doesn't give a crap about any of that.

They only care about what's in it for them and how it solves their most pressing problems .

"Enter the conversation already taking place in the customer’s mind" - Robert Collier

What's the solution:

Do your homework on the front end and really get to know your dream customer .

Start with these burning questions:

• What are their most pressing problems?
• What are their goals and dreams?
• What are their biggest pain points?
• What kind of language do they use?
• Where do they 'hang out'?

Then you can ask specific questions that lead them to selling you on why they should become your next customer.

And one of the biggest takeaways   from this chapter?

Ask your question and then shut up .

More listening & less talking.

Start thinking of yourself as a doctor who has to figure precisely what's wrong before you can prescribe the solution for your patient.

You Need a System for Capturing Leads & Nurturing Them

There is only so many hours in the day.

Trying to sell prospects one-by-one makes it impossible to build your business.

Instead, the key to scaling is having a system with as much automation as possible.

Suby walks you through every step - from c apturing emails to choosing the best email marketing platform.

Now, there's a lot of work involved upfront to get this system in place but the payoff is worth it.

Do it right and the outcome should be a calendar full of hungry appointments salivating to say yes to your Godfather offer.

 The Anatomy of a High-Converting Email

Suby sees the majority of businesses get this completely wrong.

Remember, the main purpose of the email is just to get the reader to take the next step - not to sell anything.

The keys to a successful email are:

• Grabbing their attention
• It's appearance (and that's not what you think it means)
• Don't be selling
• Be direct in what action you want them to take next

If you haven't tried email marketing or have been floundering at it, this section will be a game-changer.

You Need to Create Intrigue

With so much noise and the constant bombardment from advertisers and social media, you have a split-second to attract and keep someone's attention.

Sabri is the master at click-bait headlines that reel you in for more.

Much to his credit, Suby reveals some of his go-to strategies that spur his creative juices for those eye-catching headlines.

There are key elements here from the copywriting geniuses that still hold as true today as they did years ago.

Human's really haven't changed much over the years -we still have the same needs and wants. 

The Need to Consistently Take Action

Suby is quick to point out his work ethic has been a big factor in his success.

It's all about consistent action to move your business in the right direction.

When you do that, it builds momentum and things start to fall into place.

But it's not enough to just be busy:

"You have to work hard at what gets results"

I know, that's easier said than done.

Being a successful entrepreneur is like being an athlete.

You have to be willing to push yourself and do what's needed, even when you really don't feel like doing it.

Suby's talk about his "Kill the Little Bitch Inside" hack.

Meaning, the weak voice inside that wants to hold us back and thinks it's keeping us safe.

Yet it's essential to ignore this and do what you need to do to take care of yourself and your business growth.

"Nothing in life comes without hard work. Nothing is given to you. You don’t get what you ‘deserve’. You get what you push, shove, scratch, and work your ass off for"

Suby concludes the book by recommending you make a list of what you need to do within the next 30 days and attack it.

Who Does Sell Like Crazy Target?

Quite simply, anyone who runs their own business.

Sell Like Crazy pushes paid ads to get traffic and then nudge prospects along the buying cycle.

Personally, I prefer using SEO for (free) traffic and a lot less hassle.

(I'll cover more on the problem with paid ads later)

Still, I can see exactly how to implement Suby's strategy with SEO too.

What's a HVCO?

Suby's HVCO strategy is the cornerstone of his system.

Having a "High Value Content Offer" is critical to luring potential customers into your funnel.

The tactic is giving away something of genuine value for free in exchange for their email address.

"HVCOs come in multiple forms – free reports, ebooks, videos, cheat sheets – but the goal is always the same: to offer your prospects incredible value, typically in the form of the solution to a problem they’re struggling with, without asking them to purchase anything in return"

It's also a clever way to demo your expertise to prospective clients and start building a relationship.

What is the Godfather Offer?

This is the mother of all offers!

Creating something that is simply too good to resist .

On the flip side, the pressure to deliver on it should make you sweat and force you out of your comfort zone.

The logic here is to make closing the deal easy.

What's the Halo Technique?

This is about getting to know the intimate details behind your prospects thinking.

- What keeps them up and night and stressing ?

- What are their biggest fears ?

- What's the lingo used in their trade that makes them feel comfortable that you understand their business?

Suby admits this is a lot of work.

But it's an essential step.

What's the Magic Lantern Strategy?

Simply put, it's the process of walking your prospect along the steps from being unaware (cold) to wanting your product or service and trusting you (hot).

Suby paints a great visual here with your prospect being in the dark and you're guiding them down the path, lighting the way with your magic lantern as they follow you.

You do this by providing high value free content via your funnel that moves your prospect forward in their business.

Admittedly, not everyone on the path will choose to do business with you.

But Suby swears this strategy will yield results when the focus is on helping people rather than on money. 

What Do I Need for Sabri Suby's System?

To implement Suby's process you'll need:

• A means to get traffic (paid ads, SEO)
• Your HVCO 
• A landing page for email sign ups
• An email platform
• To develop your funnel sequence (aka Magic Lantern)
• Your irresistible offer (aka Godfather offer)

While Suby offers guidance on how to develop these things, there is still going to be a fair amount of work required on your part to figure out the details and how it applies to your business.

That said, anything worth having requires considerable effort.

Will Sell Like Crazy work for Me?

TBH, it's probably better suited for services or high ticket products that are sold by appointment.

But there are going to be things in here for every kind of business who wants to increase their market share.

Why I Stopped Doing Paid Ads

I used to love using paid ads on Facebook and Google!

They were cheap and easy to manage.

Oh, how times have changed.

Even Suby is talking about the drastic increase in PPC costs.

What he doesn't mention here is how you're handing over control of your revenue to these organizations who have just 1 purpose.

To make as much profit for themselves as possible.

Fall foul of their irrational algorithm and your account is slammed shut instantly.

At the end of the day, it's just way too risky to rely on these greedy companies as your main source of generating income and traffic.

That's why I knew local lead generation was a game-changer.

I was able to pivot to free traffic via SEO -- and it's not hard to rank #1 on Google if you know the secret strategies.

My income keeps growing and no one can shut me down or stamp out my traffic.

If you're relying on paid ads, you'd better have a plan B lined up because it's only a matter of time before you're priced out or something goes horribly wrong.

Pros and Cons Of Sabri Suby's Sell Like Crazy

• Lays out a process to follow
• Solid business lessons
• Cuts through the B.S. & gets to the point
• Relies on paid ads to reach customers
• It's not easy to implement
• Going to require money to scale

I seriously like Suby's style.

He keeps it real, fresh, and bold.

I appreciate that he's encouraging ethics. Not condoning scams or people trying to rip off customers with crappy products.

There are plenty of solid business truths in here that will serve as a wake-up call to anyone struggling to build a profitable business.

As for the marketing strategies, this is definitely worth a read.

I imagine some of the suggestions will make more traditional marketers squirm a bit.

If you're willing to embrace Suby's concepts and starting market with more purpose, his book could be exactly what turns the tables for you.

So, let me ask you this?

Do you have a business that is profitable and scalable ?

If so, congrats and I'd love to hear about your journey.

If you're still looking for the right business model, I'd urge you to take a look at local lead generation .

This is the business model that took me from a soul-sucking, dead end job to over $52k a month in passive income .

Find out how you can change your income, your lifestyle, and your future with lead gen.

What is Local Lead Generation?

Local lead generation is creating simple websites that produce leads. Then routing or passing on those leads to a local business that will service the customer.

The reason it's hands-down the best business model for creating real and scalable income is because once you have your website ranked and rented, it's pretty much on autopilot from there.

You can focus on building more lead gen sites, knowing you already have steady profits coming in.

Here's just 1 example. 

I've built tons of these and so have the students in our Lead Gen Community .

One of the best things about this biz model is it's impossible to get saturated.

There are too many niches and location to ever have to worry about that.

Plus, new businesses are opening launching every day and those owners are desperate for leads if their business is going to survive when launching into a new market.

The sooner you get started, the sooner you can start making "F-you money" and enjoy the freedom money brings.

Click here now & learn the secret to controlling your own future.

ABOUT THE AUTHOR

Hey, I'm Ippei!

Until 2014, like many of the people I review, I was working in a corporate job from 9 to 5.

Not only was it soul-crushing, but it didn't give me any time to pursue my bigger goals.

That was until I discovered a method to rank sites organically, generating  free leads  for my clients.

That website you see above, for the tree care company, I created it in 2015, and since then I haven't had to touch or update it:

It has gained me a passive income of  $2000 a month .

That's more than  $100,000  for one site, in 5 years.

That's the magic of the Lead Generation business, it's by far the best model to generate passive income. If you want to know more,  just hop over here !

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From a Dead Dog to a Made-Up Meeting: Takeaways From Kristi Noem’s Book

After a rough start to the rollout of her memoir, the South Dakota governor has continued to defend shooting her dog and to deflect on a false story about meeting Kim Jong-un.

• Share full article

By Chris Cameron

• May 7, 2024

In one sense, Kristi Noem has had a wildly successful rollout of her new book: America can’t stop talking about it.

But all the chatter is not for the reasons Ms. Noem, the conservative governor of South Dakota, might have expected when she finished “No Going Back,” a memoir that recounts her political career. The book appears aimed at raising her profile as a MAGA loyalist while former President Donald J. Trump weighs his choices for running mate . Just a month ago, Ms. Noem had been widely seen as a contender.

Instead of talking up her conservative bona fides, however, Ms. Noem has spent the last week on national television defending a grisly account in the book in which she shoots her dog in a gravel pit. The killing of the dog, a 14-month-old wire-haired pointer named Cricket, has drawn bipartisan criticism and scrutiny.

The book, published on Tuesday, includes a number of other noteworthy details, some of which Ms. Noem has discussed in recent interviews. Here are five takeaways.

Noem has a lot of criticism for other Republicans.

Ms. Noem’s account of her time in office — first as South Dakota’s sole House representative and then as governor — includes many stories that broadly criticize Republicans for their electoral failures, while also targeting figures who have drawn the ire of Mr. Trump.

She describes a phone conversation she had with Nikki Haley, the former South Carolina governor who dropped out of the Republican presidential primary race in March, claiming that Ms. Haley had threatened her because they were both prominent Republican women. Chaney Denton, a spokeswoman for Ms. Haley, has said Ms. Noem’s account of the conversation was inaccurate, and “just plain weird.”

Ms. Noem also blames Ronna McDaniel, the former chairwoman of the Republican National Committee , for the poor performance of Republican candidates in the 2022 midterms, and criticizes her for not supporting Mr. Trump’s false claims that the 2020 election was stolen — though Ms. Noem herself writes in that section that “Trump lost in 2020.”

“We got lazy, and no one was held accountable,” she says, adding that Mr. Trump was wrongly blamed for Republicans’ underperforming. She also called out the National Republican Congressional Committee, the campaign arm of House Republicans, though she says she has hope for 2024 and is “willing to help.”

Ms. Noem devotes a section of the book to RINOs — Republicans in Name Only — a favorite pejorative of Mr. Trump that he has deployed against critics within the party.

“In many ways, these political creatures are worse than some donkeys,” Ms. Noem wrote, referring to Democrats in that section as “donkeys.”

But Ms. Noem also takes a swipe at some Republicans on the far right in her party, saying that they have contributed to recent election losses.

“Losing sucks. But Republicans happen to be great at it,” she writes in one section, adding: “Candidates talk like crazy people, make wild claims, and offer big promises. And they lose. Of course, there are some crazy candidates, but I’m not talking about them. This is about good folks who choose the wide path of bomb throwing and parroting whatever’s on social media, as opposed to speaking rationally and humbly offering solutions.”

Noem says shooting her dog was a “difficult” choice, and suggests one of President Biden’s dogs should be put down, too.

Ms. Noem has repeatedly defended her decision to kill her dog , Cricket, and her politically baffling choice to include the anecdote in her memoir.

In the book, she describes an incident where Cricket killed a neighbor’s chickens and says the dog tried to bite Ms. Noem as she sought to restrain her. After taking Cricket home and shooting her, Ms. Noem writes, “I realized another unpleasant job needed to be done. Walking back up to the yard, I spotted our billy goat.”

The goat, Ms. Noem writes, “was nasty and mean,” smelled terrible and often chased her children around. So she dragged him out to the gravel pit, too — but didn’t kill him with the first shot, and had to go back to her truck for more ammunition to finish the job.

In an interview with Sean Hannity last week, Ms. Noem said she had included the story in the book to illustrate the “tough, challenging decisions that I’ve had to make throughout my life.”

In an interview on “Face the Nation” on CBS on Sunday, Ms. Noem called attention to another part of the book in which she suggested that one of President Biden’s dogs, a bite-prone German shepherd named Commander, should also be put down.

In a section of the memoir discussing what Ms. Noem would do on her first day in office as president, she wrote that “the first thing I’d do is make sure Joe Biden’s dog was nowhere on the grounds (‘Commander, say hello to Cricket for me’).” Ms. Noem made a similar suggestion in her interview on Sunday.

“You’re saying he should be shot?” asked the CBS host Margaret Brennan.

“That what’s the president should be accountable to,” Ms. Noem replied.

The print edition of the book includes a false anecdote about Noem meeting Kim Jong-un.

Ms. Noem writes in the memoir that she met with Kim Jong-un, the North Korean dictator, while serving on the House Armed Services Committee.

“I had the chance to travel to many countries to meet with world leaders — some who wanted our help, and some who didn’t,” she writes. “I remember when I met with North Korean dictator Kim Jong Un. I’m sure he underestimated me, having no clue about my experience staring down little tyrants (I’d been a children’s pastor, after all). Dealing with foreign leaders takes resolve, preparation, and determination.”

This was an error, according to Ian Fury, the chief of communications for Ms. Noem. Ms. Noem has said in later interviews that she takes “responsibility for the change,” but has not explained why the anecdote was included or whom she could have been referring to, if not Mr. Kim. She has also pushed back when the false anecdote has been characterized as a mistake.

“This is an anecdote that I asked to have removed, because I think it’s appropriate at this point in time,” Ms. Noem said in her interview on “Face the Nation.” “But I’m not going to talk to you about those personal meetings that I have had with world leaders.”

Noem gives a glowing portrait of Trump, and alludes to her future aspirations.

Ms. Noem heaps praise on the former president in her memoir, describing him as “a breaker and a builder,” writing, “He was relentlessly attacked for personal failures — and fictional ones — but stayed in the race and never wavered.”

She also reminds readers that she defended Mr. Trump in a speech the day after the Jan. 6, 2021, attack on the Capitol, “regardless of the fact that what unfolded on January 6 was undeniably ugly.”

At one point, she also says that Mr. Trump, “in some funny ways,” is similar to her young granddaughter.

“I see similarities between Trump and my granddaughter, Miss Addie (that’s what I call her),” Ms. Noem writes. “She’s almost three years old and, in my unbiased view, one of the most brilliant human beings I’ve ever met (tied for first place with my grandson, of course!)”

But while Ms. Noem may be angling for a place at Mr. Trump’s side as his running mate, she insists in the memoir that if she is picked, it should not be because she’s a woman.

“I’m often asked by the national media if I think Donald Trump should pick a woman to be vice president,” Ms. Noem writes. “My answer is always about choosing the best people for the job.”

The final chapter of the book focuses not on any vice-presidential aspirations, but rather on what she would do on “Day 1” if elected president herself. It begins with a quote from Mr. Trump saying in December that if elected as president, he wouldn’t be a dictator, “except for Day 1.”

Along with putting federal property up for sale and convening a bipartisan working group on immigration, Ms. Noem writes, she would invite the Obamas and Bidens over to the White House for a screening of “The Grey,” a Liam Neeson film about battling wolves that she describes earlier in the book as among her favorites.

Noem offers a somewhat exaggerated account of protests outside the White House in 2020.

In the book’s introduction, Ms. Noem writes that a chaotic protest outside Mr. Trump’s 2020 nomination for re-election , held at the White House in August, was a pivotal moment for her — and inspired her to “live a life of significance — no matter where that commitment took me.” She wrote of a Washington under siege.

“We could hear explosions and screams in the distance,” she wrote. “On the other side of the fence, sounds of shouting and chaos. I smelled what we guessed was tear gas. We were trapped.”

But her account of a “massive and, at times, violent protest” doesn’t align with contemporaneous reports.

There was a significant demonstration outside the White House during Mr. Trump’s renominating event — one that tried to disrupt his acceptance speech by making noise . Reports from the time described the demonstration as “generally peaceful” and “significantly smaller” than the demonstrations that were forcibly dispersed by Mr. Trump earlier in the spring . There is also no evidence that tear gas was deployed that night.

Chris Cameron covers politics for The Times, focusing on breaking news and the 2024 campaign. More about Chris Cameron

Our Coverage of the 2024 Election

Presidential Race

Donald Trump leads President Biden in five crucial battleground states, a new set of polls shows , as young and nonwhite voters express discontent with the president over the economy and the war in Gaza.

With Democratic Senate candidates running well ahead of Biden , the new battleground polling shows a ticket-splitting pattern, Nate Cohn writes .

In an extended riff at a rally in New Jersey, Trump compared migrants to Hannibal Lecte r, the fictional serial killer and cannibal from “The Silence of the Lambs.”

Dodging the Question:  Leading Republicans, including several of Trump’s potential running mates, have refused to say flatly that they will accept the outcome of the election .

West Virginia Senate Race:  Gov. Jim Justice’s companies have long had a reputation for not paying their debts. But that may be catching up to them  as Justice campaigns for a seat in the Senate.

Ohio Senate Race:  Bernie Moreno, the Republican challenging Senator Sherrod Brown, tells a riches-to-rags-to-riches tale. But the reality isn’t so tidy .

Maryland Senate Race:  The Democratic Senate primary between Angela Alsobrooks, the Prince George’s County executive, and Representative David Trone has grown tighter  as they vie to take on Larry Hogan, the popular former two-term Republican governor.