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How to Get Book Reviews on Amazon the Quickest and Easiest Way

Book reviews and sushi restaurants have a lot more in common than you might think. Discover the secrets to getting book reviews on Amazon!

Would you risk getting sushi from a restaurant with a 1-star average and a dozen bad reviews talking about getting food poisoning? Didn't think so. 

The thing is, Amazon reviews function the same way. They warn readers about books that might not be worth their hard-earned money or precious time. So, how do you convince someone you've never met that your book is worth taking the chance?

In this blog post, we'll walk you through a ton of budget-friendly and compliant ways for how to get book reviews on Amazon, and skyrocket your sales (and royalties).

Are you tapping into all of Amazon's potential? Check out our free webinar that shows you exactly how one publishing method has already generated a collective $50 million in revenue for thousands of students of all ages all over the world with no publishing or tech experience required.

Why Do Amazon Book Reviews Matter?

A dozen 5-star reviews can usually offset a single bad review, but a single 5-star review won't always offset a dozen negative reviews. It's just the nature of the game and human psychology. We tend to gravitate toward what's safe and comfortable.

Here are some more reasons that a book's review matters:

Credibility and Social Proof

Let's knock the obvious one out of the way. When potential readers are browsing Amazon for a new book to read, they are more likely to choose a book that already has previous other readers. Positive reviews act as social proof and give credibility to your book. They show that others have enjoyed your book and that it’s worth reading.

Sales and Ranking

Amazon book reviews can also impact your book's sales and ranking. Books with a higher number of positive reviews tend to sell more copies. Additionally, Amazon's search algorithm takes into account the number and quality of reviews when ranking books in search results.

Momentum and Feedback

Positive reviews just feel good. They're a good boost to your confidence and can motivate you to keep publishing. Even a negative review can help you improve your work by providing constructive feedback to implement in your future work. 

A Breakdown of Amazon's Review Policy and Algorithm

Amazon's review policy is designed to ensure that reviews are genuine and unbiased.

That means they prohibit the following:

• Reviews that are fake
• Reviews that are incentivized or come from a bribe
• Reviews that are written by the author or publisher of a book or their family and friends
• Reviews that include profanity, hate speech, and personal information

Note: Violating these policies can result in the removal of reviews and even account suspension.

Amazon's algorithm uses various factors to determine the authenticity and relevance of book reviews. The algorithm considers the number of reviews, the rating, and the recency of reviews as well as the location that the reviews came from. They can typically tell when friends and family are leaving reviews by checking whether you've ever sent each other gifts through Amazon or shared an address.

Most people can get away with one or two close friends leaving a positive or leaving a review too, but is it worth it? For one, it’s unethical. And secondly, it throws off the algorithm. If you wrote a book about bulldogs and none of your friends even have dogs, then they wouldn't be your target audience anyway. Their data would then affect the types of readers Amazon suggests your book to, and this can skew your marketing plans. Just something to keep in mind!

How Many Reviews Is Enough?

When it comes to the number of reviews you need on Amazon, there's no magic number that will instantly turn your book into a bestseller. Good reviews can essentially sell the book for you, so the more positive reviews you have, the better.

A good goal to aim for (and what we teach our Publishing.com students ) is at least 50 reviews for every new book that you publish. This may seem like a lot, but we've found this to be the sweet spot for gaining traction, and this blog post is full of ideas to help you get started.

Another pro tip? The timing of your reviews can have an impact on your book's success. Ideally, you want to have as many reviews as possible around the time of your book's initial launch to help it get more visibility.

Identifying Your Ideal Readers

There's no use reaching out to people who won't get any value out of reading your book. Sure, they may leave you an honest review, but it might not be a good one. Here's what to consider when trying to connect with the readers who are most likely to leave you a positive review:

What genre does your book fall into? You can use Amazon's categories and subcategories to help you identify your genre. Maybe you want to target fans of romance or hobby books, or you want to tap into the children’s book market. These categories will help you when you're looking for various social media groups to connect with reviewers (more on that later).

Keywords are the words or phrases that readers use to search for books on Amazon. By including relevant keywords in your book's title, subtitle, and description, you can make it easier for potential readers to find your book. You can use tools like Google Keyword Planner or Amazon's keyword tool to find relevant keywords.

Demographics

Think about who your book is intended for. Is it for young adults or older readers? Is it for men or women? Is it for people who enjoy a certain type of hobby or interest? If you're publishing children's books, you'll need to remember that the parents are the ones who will be purchasing your book and deciding whether to leave reviews. 

How to Ask a Reader to Leave an Honest Review on Amazon

There are plenty of ways to get free book reviews, which we'll talk about here. The best strategy to find reviewers usually comes from a combination of these tactics. So, don't be afraid to experiment and see what method works best for you!

Let's dive right in:

Leverage Your Mailing List

One of the quickest and easiest ways to get reviews is by leveraging your mailing list. That is...if you already have one. Many authors and publishers take the time to create their own websites and collect readers' emails to keep them up to date with their latest book launches.

If you don't have a mailing list yet, you can start building one by offering a free sample chapter or some kind of bonus content in exchange for someone's email address. You can then follow up with emails that have the link to purchase and review your book. 

Pro Tip: The more steps something takes, the less likely people are to follow through, so you want to make it as easy as possible for them. Always include direct links so they don’t have to go searching for them!

Email Template to Ask for a Book Review

Need some book marketing inspo? We've got you covered.

Here's a handy email template you can tweak to your style and voice for launch day!

--------------------------------------------------------------------------------------------

Email Subject Line: 🌟 It’s Finally Here! Want to Help Other Readers? 📖

Hey [Reader's Name],

Big news: “[Book Title]” is out today! 🎉 I’m super excited (and a bit nervous) to share this story with you. It’s been quite the adventure bringing it to life.

If you enjoy the read, I’d be over the moon if you could take some time to drop a quick review on Amazon. Your honest thoughts really help—both me and other book lovers.

Here’s how:

• Pop over to [Insert Link].
• Scroll to "Customer Reviews" and hit "Write a Customer Review."
• Share what you think about the book—there's no right or wrong answer!

That’s it! Short and sweet does the trick. 🌟

Thanks a million for your support. It means the world to me, and I can’t wait to hear what you think of “[Book Title].”

Happy reading and happy reviewing!

Cheers, [Your Name]

Connect with Book Bloggers and Top Reviewers

Book bloggers and full-time reviewers can help you get the word out about your book by engaging their audiences. 

Here are some tips on how to connect with them:

1. Do Your Research

Not all bloggers and reviewers are the same. You want to target those who are interested in your genre and have a following. Look for bloggers and reviewers who have already reviewed books similar to yours.

2. Personalize Your Pitch

When reaching out to bloggers and reviewers, make sure to personalize your pitch. Address them by name and mention why you think they would be interested in your book.

3. Follow Up

After you've sent your pitch, follow up with the blogger or reviewer. Politely ask if they've had a chance to read your book yet and if they have any feedback. Following up shows that you're interested in their opinion and can help build a relationship for future reviews. 

Just be careful not to cross into begging territory. If someone doesn't want to read your book, there are millions of other potential readers out there who might!

4. Be Genuine

When engaging with bloggers and reviewers, be genuine. Focus on their experience rather than the review itself. Be open to their feedback, even if it's not what you were expecting. It can help you grow and connect with future readers.

Pro Tip: The only real failure in the publishing world is giving up!

Create a Call-to-Action Inside Your Book

A Call-to-Action (CTA) is simply a marketing term that means giving your intended audience a very specific action to take. You've probably seen a ton without realizing it, like "click here," "sign up now," or "order now!"

Another simple way to increase reviews for your book on Amazon is to create a call-to-action (CTA) inside your book. This is a message that encourages readers to leave a review immediately on Amazon. By doing this, you're taking advantage of the fact that readers are more likely to leave a review while the experience is still fresh in their minds.

Here are some common locations for CTAs:

• Your author bio
• In the middle of your book, at a natural stopping point between two chapters
• The end of your book

Many authors and publishers include a QR code that takes the readers to a website. This website can be a simple landing page that thanks the reader for their support and encourages them to leave a review on Amazon. Make sure to emphasize the importance of honest reviews and how they help other readers make informed decisions about whether or not to buy your book.

Other CTA tips:

• Be clear and concise
• Focus on only ONE action you want the readers to take
• Use strong action verbs
• Offer up your gratitude even if they choose not to take the next step but still took the time to read your work

Create an ARC Team

An ARC Team stands for an Advance Reader Copies Team or Advance Review Copies Team. The idea is simple: You build a dedicated team of people who are ready to give all your new books an honest customer review.

To build an effective Advance Reader Team, start by reaching out to your email list, social media followers, and other fans of your work. Let them know you are looking for readers who are willing to read and review your book before your book is live. Be clear about what you expect from them, including the timeline for reading and reviewing the book.

Once you have built your Advance Reader Team, provide them with a full copy of the book of your book in a format that is easy for them to read, such as a PDF or Kindle file. Follow up with them to make sure they have received the book and are on track to finish reading it by the agreed-upon deadline.

Note: Participating in ARC review methods isn't against Amazon KDP's terms; however, posting your full manuscript online would be if you were planning on making your book available through Kindle Unlimited.

Take Advantage of Social Media

One effective way to use social media is to create a Facebook page for your book. This page can be used to share updates about your book, interact with readers, run ads, and, most importantly, request book reviews. You can also join Facebook groups that are specifically designed for authors and reviewers.

Goodreads is another social media platform that can be used to request book reviews. Goodreads has a large community of readers and reviewers, making it an ideal platform to promote your book and request reviews.

Pro Tip: No one likes spam, so stick to the golden rule. Treat readers how you would want to be treated.

Leverage Free or Low-Cost Book Review Sites

Some popular free or low-cost book review sites include Goodreads, Pubby, and Online Book Club. These sites have large communities of readers who are eager to discover new books and provide feedback.

When submitting your book for review on these sites, be sure to follow the submission guidelines carefully. Some sites may have specific requirements for the format of your book or the information you need to include in your submission.

Remember : Amazon doesn't allow incentivized reviews. 

Here's how these platforms tackle compliance:

Pubby operates on a book review exchange model. Authors who join Pubby agree to review other authors' books in exchange for reviews of their own books. This peer-to-peer system is designed to increase the number of reviews without direct financial incentives or specific demands for positive reviews.

This differs from review swaps, where both parties leave a "5-star" review regardless of their true opinions about the work.

Goodreads is a community platform for book lovers. It allows users to leave reviews, rate books, and engage in discussions about books. Reviews on Goodreads are user-generated and are not part of a paid or incentivized system.

Although Goodreads is owned by Amazon, the review system on Goodreads operates independently of Amazon’s review system. Reviews on Goodreads are generally not subject to the same strict guidelines as Amazon's product reviews, but there are still ways to go about asking for reviews ethically and unethically. 

Consider Ethical Paid Services to Get Reviews

While it's always best to get book reviews on Amazon organically, sometimes it's necessary to use paid services to get your book reviewed with the attention it deserves and to scale your publishing business more quickly. Ethical services offer legitimate ways to connect with reviewers and get more reviews on Amazon without violating any rules.

A quick word of caution: Some UNethical services may violate Amazon's terms of service by offering to buy reviews directly, so always be sure to do your own research!

• Authentic reviews for their services
• A proven track record with the genre you're publishing in
• Transparent pricing and policies
• Access to support (whether through email, chat, or phone) in case you ever need it

Some legitimate services offer a variety of a la carte options, such as running a review campaign or connecting authors with reviewers who are interested in reading their books. Some services may also offer to promote your book to their audience, which can help increase visibility and generate more sales.

Overall, using ethical paid services to get reviews can be a great way to boost your book's visibility on Amazon and get more readers interested in your work. Just be sure to choose a reputable service and always follow Amazon's publishing guidelines to ensure that your book stays in good standing on the platform.

What Are Editorial Reviews on Amazon?

Editorial reviews are essentially "bonus" quotes and reviews housed on your Amazon book page through your Author Central Account . They may be written by professional reviewers, such as book critics and editors, or they may simply be quotes you want to highlight about your books from others.

To get editorial reviews for your book, you can submit your book to publications and websites that review books, or you can hire a professional reviewer to write a review for you. Once you have an editorial review, you can then submit it to Amazon to be published on your book review page.

Editorial reviews can be a great way to get exposure for your book and build credibility with potential readers, but customer reviews are just as important for building out your review page.

Avoiding Fake Reviews and Ensuring Genuine Feedback

Your reviews set the stage for your reputation as a self-publisher.

Here are some tips to avoid fake reviews and ensure genuine feedback:

Seek Verified Purchase Reviews

Amazon marks reviews from customers who have purchased your book on their platform with a “Verified Purchase” label. These reviews carry more weight as they are more likely to be authentic. You can encourage your readers to leave such reviews by reminding them to buy the book directly from Amazon.

Aim for Balanced Reviews

Genuine reviews often provide a well-rounded perspective of your own book. They don’t just heap praises or pile on criticism; instead, they offer a nuanced view, discussing various aspects like plot, characters, writing style, formatting, and pacing. Be on the lookout for reviews that offer specific, balanced insights into your work.

Stay Alert to Fake Reviews

Be cautious of reviews that may not be legitimate. These can be overly effusive or excessively negative, exhibit repetitive language or phrasing, or appear in an unnaturally large number within a short span. Amazon allows you to report suspicious reviews by using the “Report Abuse” option.

Sabotage is rare, but it does happen. If you suspect that a competitor has given you a false review, flag it and keep moving forward. You can rest easy knowing that you’ve put in the work and you’re running your publishing business from a place of integrity. 

Foster Authentic Engagement

Encourage genuine feedback by interacting with your readers. Express gratitude for their reviews and engage with their comments. Addressing their thoughts and concerns not only shows your appreciation but also demonstrates your commitment to putting out quality content.

Although you cannot respond directly to Amazon comments, you can interact with your mailing list and social media following. 

Optimize Your Book Launch for Reviews

Getting book reviews on Amazon is crucial for book sales, traction, and visibility.

Here are some tips to help you get the most reviews from your book launch.

1. Set a Launch Date

Setting a specific launch date helps you plan your book launch, coordinate your promotion plan with your publishing team (if you have one), and start your PR campaign two to three months before the launch date. It also enables you to coordinate book signing events with local bookstores three to four months before the launch or publication date.

Pro Tip: Some niches are more profitable during particular times of the year. See what your competitors are doing to get a better idea of what works and what doesn't.

2. Create a Pre-Launch Checklist

Creating a pre-launch checklist helps you explore your book launch to-do's at a glance. It might even include a marketing and PR plan tailored to each social media platform.

3. Stay Up to Date with Amazon's Review Guidelines

It doesn't hurt to check Amazon's guidelines every quarter or so to make sure there aren't any updates that might impact your plans. The truth is this industry is constantly changing—especially as AI becomes more and more common!

4. Don't Be Shy Asking for Reviews

Asking for reviews can be uncomfortable at first, but this is just another one of those skills that take time and practice, like strength training and weightlifting.

5. Think Outside of the Box

You're in charge when it comes to marketing your Amazon book , and within reason, the sky is the limit. Virtual events like Q&As can help your audience get to know you, but there are thousands of other ideas out there to help your book stand out in a crowded market.

Here are just a few:

• Collaborative Storytelling Event : Host an online event where readers contribute to a live, interactive storytelling session based on your book's universe.
• Interactive Web Series : Produce a short web series or interactive videos that explore your book's characters or setting, inviting audience participation.
• Flash Fiction Contest : Organize a writing contest where participants create short stories inspired by your book, with the best entries featured on your website.
• Podcast Series : Launch a podcast discussing themes, background stories, or characters from your book, possibly including guest speakers or experts.
• Themed Cook-along or Craft Workshop : If your book involves unique cuisines or crafts, host a live cook-along or crafting session teaching these skills.
• Charity Event Partnership : Tie your launch to a charity event, where aspects of your book's theme help raise awareness or funds for a relevant cause.
• Book Playlist Release Party : Curate a playlist of songs that captures the mood of your book, hosting a listening party with discussions about how each song relates to the story.

Publishing.com's Student Reviews

Which of the following types of people have found success with publishing?

A) Grandmas and grandpas who weren't necessarily tech-savvy but wanted to find a way to supplement their retirement

B) Stay-at-home moms and dads who wanted to find a way to make money without missing out on any of their children's milestones

C) College students who wanted to find a way to stop drowning in student loan debt

D) All of the above

The Publishing.com team has earned a verified review average of 4.8 out of 5 stars on TrustPilot , and the answer is D! All of the above!

Here's what some students had to say:

If you're looking for a sign to take that first step, it's this! 

Just head over to our free beginner-friendly webinar to see the exact formula that can completely transform your schedule and income and bring you the freedom you crave!

Happy publishing!

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How to Write Book Reviews on Amazon That People Will Read

With so many titles available on Amazon, it can help to leave book reviews. Here's how to write ones that people will actually read.

Amazon has almost a quarter of a billion titles in popular demand. A good review can help spread the word about great titles and best-selling books.

Writing book reviews on Amazon can help readers find the perfect matches for their book lists. It's also one of the best ways to show readers that you're an experienced and knowledgeable person who can provide valuable insights into a book.

Here, we share some tactics you can use to write book reviews on Amazon that people will want to read.

1. Carry Out Thorough Research

If you're going to write a book review, it's important to know what you're talking about. Consider doing some research on the book itself, and the author's overall body of work.

There are plenty of books out there, so you'll need to convince readers what they're missing out on by not reading them. The more familiar you are with the content of the book and its author’s other work, the more credible your opinions will be.

Read up on the author's background and reputation to get a sense of their writing style. Doing so will help you understand the author's perspective, and you'll be able to make an informed decision on whether to recommend the book.

2. Use Correct Keywords and Active Voice for Your Target Audience

The next step is to identify who your audience is and what they want from your review. Do they want advice on how to improve their business? Do they want information on how to use technology in their daily lives? Or do they just want an entertaining read that makes them laugh?

Once you know who your audience is, it's time to start thinking about how exactly you'll address their expectations from a book. We recommend writing in an engaging tone and using real-life examples from the story so that everyone can relate easily with what you're saying.

3. Stay Up-to-Date With Amazon's Community Guidelines

You should make it a point to adhere to Amazon's Community guidelines while posting book reviews on the site. To be eligible for reviewing a book or product, you would have to spend at least $50 on Amazon.

Make sure your views are informative and constructive. These must be genuine and reflect your honest opinion of the book you've read. That said, they should not contain spoilers or excessive promotion for other products or services that are unrelated to the original content.

4. Use Appropriate Headlines

A key aspect of a book review on Amazon, or any other platform for that matter, is to craft an appealing headline. This should be short, sweet, and catchy.

You'll also need to make sure that you have a strong introduction before diving into the main body of your review. It's tempting to just touch upon the points in the blurb from the back cover, but that's not going to work.

A compelling introduction should grab the reader's attention with a powerful hook or an interesting fact about the book. Take a moment to think about what makes this book unique. What makes it worth reading?

For instance, you can try and highlight in a sentence how their life will change if they read this book, or by explaining why they need to read it in order to accomplish something important in their life today or tomorrow (like improving their career).

5. Apply Proper Formatting and Include Images or Videos

Book reviews go a long way in helping potential readers decide whether they want to buy a book or not.

Make sure your review is informative, not promotional. Readers should have all the information they need to decide whether that book is for them. You can include at least one quote or fact from the book, if you need to, but don't overdo it.

Use bullet points and bolded letters or italics to highlight key points in the text. You can also try doing a video review if that is something you're comfortable with. Use appropriate images or videos that may be helpful.

Given the huge sea of content on the Internet, you should exercise caution when it comes to reading others' reviews or doing your own research. We recommend checking tips to spot fake reviews online .

6. Give an Insightful and Unbiased Opinion

Follow up your introduction with your unbiased opinion or analysis. Talk about the best parts of the book and explain why you feel so.

You can also mention any issues that may come up while reading the book. You can talk about them in terms of how they affect your understanding of the story, or how they impact your ability to connect with characters (in fiction) in some way or another.

Your reviews might vary with genres, such as fiction or non-fiction. When reviewing nonfiction titles, your review should consider the author's writing style, accuracy and clarity, structure, and logic.

In the case of fiction books, it all comes down to a compelling plot, characters who are memorable, and an ending that leaves readers wanting more. Your review should look at the characters, setting, and plot. It should also consider whether there were any significant flaws in these areas.

For example, if you're reviewing a fantasy novel, you might discuss how well its characters were developed and how convincingly they interacted with each other. You might also comment on whether there were any plot holes or inconsistencies in the narrative.

You should include what you liked or disliked about the book. You may mention whether you agree with the author's point of view. Reedsy recommends using an appropriate tone and style for note-worthy bestseller reviews.

7. Assign Star Ratings Wisely

Reviews are a great way for you to share your opinions on what you read, but star ratings are the first touchpoint where readers often decide whether to go for a purchase, so you should assign your star rating wisely.

The ratings you give your reviews carry distinct persuasive weight and can either make or break a book. Reviewers who write three-star and four-star reviews with honest, constructive criticisms are more likely to be read than reviewers who write very brief one-star reviews, which are often unconstructive rants.

8. Use a Book Review Template

You can always start off with a book review template to help you get started. You can find them for free on sites like Sample Templates, which will give you a basic outline of everything that needs to go into each book review.

Use them to submit a well-structured and readable review. It will help you focus on the most important aspects of the book.

Download: Sample Templates (Free)

9. Feel Free to Provide a Recommendation

You can leave a recommendation if you found a book extremely engaging and helpful. Consider if the book is something that would interest your target audience. While this is by no means necessary, reviews which include recommendations are more likely to be read by others.

If you're a new or experienced author, here's a list of tips on how to get positive reviews for your book .

Make Your Reviews Stand Out

Writing book reviews can be rewarding and fun, but it's also very hard to write them well. In order to get people to read your reviews, you have to ensure they're good.

And that means maintaining both a consistent level of authority and clarity in your reviews—no easy feat! With some practice, however, you should be able to take your reviews from average to outstanding by playing off the elements mentioned above. And there are other platforms for you to take your love of reading to as well.

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Amazon Book Reviews: How to Get Book Reviews on Amazon for Free

POSTED ON Apr 8, 2024

Written by P.J McNulty

When it comes to Amazon book reviews, they are necessary to proactively market your book.

There’s almost nothing as important as Amazon book reviews when it comes to generating consistent book sales month after month and creating an effective book marketing strategy.

It’s not enough to publish your book and hope reviewers will find you. They almost certainly won’t. You need to work hard to find them and convince them to review your book.

But even that isn’t enough!

If you go about getting Amazon book reviews the wrong way, you risk incurring the wrath of Amazon. Your book will sink before it ever stood a chance of succeeding.

Related: Amazon Self-Publishing

So how can you get the Amazon book reviews you need in an ethical and effective way?

We’ve gathered together everything you need to know.

This guide to Amazon book reviews covers:

Why are amazon book reviews important, how many book reviews do i need on amazon.

• How to get your book reviewed on Amazon

Can I review my own book on Amazon?

Book review services , can i contact the top reviewers on amazon.

• Does Amazon support editorial reviews

Guidelines for Amazon reviews

Why does amazon remove book reviews.

If you’re new to the world of self-publishing , it might be unclear why there is so much importance placed on getting Amazon book reviews.

After all, if you create a good book, produce an attractive cover, and write a catchy description, shouldn’t that be enough?

As much as we might see our book as special, Amazon won’t.

At least, not at first. And neither will the vast majority of book browsers.

While the benefits of self-publishing are well-known, there are also some challenges you need to overcome in order to experience success.

One such challenge is the abundance of books released on Amazon.

The vast majority of books are lost amidst the noise. New titles are added to Amazon every few minutes, and there are endless titles already available. 

What does this mean for you?

If you want to see your book reach the right readers, you need to do everything in your power to get it in front of them. 

One of the most powerful ways to do that is by ensuring your book has reviews.

A lack of Amazon book reviews harms your book’s prospects in two ways. 

First, a book without reviews is unlikely to even get noticed by the vast majority of book browsers.

Second, even if people do somehow stumble across your book, they are unlikely to borrow or buy it without a credible number of Amazon book reviews.

Here are the benefits to make your reviews worth it:

• Trust. Book reviews are especially important when you’re just starting out as an author on Amazon . Put yourself in the shoes of a customer. Why should they trust your book? They almost certainly haven’t heard of you. Reviews overcome this problem. When people see that others have been helped or entertained by a book, it gives them the confidence they will experience the same result.
• Algorithm. Amazon is famous for having one of the most powerful and effective algorithms out there. The company explores and experiments with every possible way to get customers to spend more. Reviews are a huge signal to Amazon that your book is worth promoting. Without a respectable number of Amazon book reviews close to the time of launch, your book will miss out on the immense power of Amazon’s promotional machinery.
• External promotion. There are plenty of promotional services out there willing to help introduce your book to readers who are likely to benefit from it. However, most of them require you to have a certain number of positive reviews before they will even consider your book. You can also promote this on your author platform .
• Feedback. Reviews are also a valuable source of feedback on your work. Yes, even the negative ones! You can get a sense of what readers did and did not like about your book and take this feedback on board for your future releases. 

When it comes to success on Amazon, it’s almost impossible to overstate just how important reviews are.

Now that you know the benefits of reviews for your book, let’s take a closer look at exactly how to get them.

Getting people to take the time to review your book isn’t always easy, especially when you’re new to the self-publishing scene.

Given the difficulty of getting reviews, it’s natural to wonder just how many you need. 

No matter what people might say, there is no magic number that you need. It varies from book to book.

However, there are some proven principles and guidelines you can use to inform the number of reviews you aim to get.

• Check competing books. Take the time to check out other books that your ideal reader might be interested in. For example, which books rank for your keywords? Which books are selling well in your intended categories ? Try and look for books of similar stature to your own. How many reviews do they have? How many would you need to seem respectable in the eyes of a buyer choosing between your book and a competing title?
• Aim for 10 minimum. 10 reviews seems to be the number that starts to move the needle for a lot of authors. When you’re putting together your initial strategy, make 10 book reviews the minimum number you aim for. 
• 20 is ideal. If you’re capable of proactively getting 10 people to leave an Amazon review of your book, you’re more than capable of getting 20! Just double down on what you’re doing. We’ll explore exactly how shortly. 
• Don’t go overboard. After a certain number of Amazon book reviews, you’re unlikely to experience much extra benefit. The effort needed to seek out reviews is not commensurate to the benefits you will experience. Also, after getting a large number of reviews, buyers are likely to review your book of their own accord. You won’t need to seek them out. 30-50 reviews is a good guideline here, but a lower number may suffice depending on the books you are competing against. 
• Your promo strategy. Many authors make book promotion sites or services an integral part of their Amazon book marketing strategy. If you have a particular promotional site you want to be featured on, you’re probably going to need a certain number of Amazon book reviews to be eligible.

Even though there isn’t a particular number of Amazon book reviews that’s right for every book, there’s definitely a number that’s right for yours.

Use the above ideas to find it and make this a target you strive to hit.

Sadly, no. Some authors might think it's a good idea to review their own book to get some initial momentum going for their Amazon book reviews, but that's against the rules specified in Amazon's Guidelines .

How to get Amazon book reviews

So how should you go about getting the reviews you need for your book to succeed?

Seeking out Amazon book reviews in the right way isn’t just a matter of doing what’s likely to get results.

It’s also a matter of respecting Amazon’s rules and regulations. If you fail to do so, you run the risk of having your reviews removed.

If you’re unsure of how to get the reviews your book needs, here are some effective techniques.

• Set up a review plan prior to launch. A lot of authors learn the hard way that you can’t leave Amazon book reviews to chance. You need to have a clear plan in place way ahead of your book launch . This should involve a clear approach to hit your review target number as close to the time of your book going live as possible.
• Reach out to existing readers. Do you have an email list of readers? Have you written anything in the past? Even if you don’t have books out, do you have a blog with readers? Could you leverage your author network to promote your book to another writer’s fans? Existing readers, either your own or another author’s, are a great potential source of Amazon book reviews.
• Use social media. While social media is a valuable source of potential reviewers of your work, you should approach it with caution. If Amazon’s algorithm deems you to have a close connection with people on social media, their reviews of your book may be removed. In spite of that, it’s still worth utilizing options such as Facebook reading groups, relevant hashtags on Twitter or Instagram, visual platforms like Pinterest , and even Tik Tok if you have a younger audience, to seek out people who might be interested in your book. 
• Consider offline readers. Most authors will focus their review approach on the online world. By seeking out book clubs, library groups, and other interested communities offline, you open the door to a rich source of potential reviewers that many other authors aren't aware of.  
• Create a launch team . One of the easiest ways to get reviews at launch is to have a big launch group on your side before your book ever drops on Amazon KDP. I recommend having a team of around 100 people who will reach an advanced reader copy in exchange for their authentic review. That way, when your book launches, you can have tons of Amazon book reviews straight away. If you aren't sure how to build a launch group, there are companies that will help you put one together. At selfpublishing.com, our Elite Package guarantees your first 100 authentic Amazon book reviews.
• CTA in your book. There’s no harm of asking for Amazon book reviews within your book itself. You can also include a link in the ebook version to make it as straightforward as possible.

Be aware that by asking for Amazon book reviews in any of the ways mentioned, you are seeking something of value from them. To make them want to take the time to help you, you need to frame your request in the right way.

Related: Amazon Book Description HTML: Making Words Look Better

Instead of coming across as self-serving or even desperate, why not base your review request around:

• Feedback. If people respect your work they are likely to want to help you out as an author. If you make them feel like their feedback is valued, you are more likely to get a review.
• Helping other readers. Another angle to take is appealing to a sense of community among readers. Rather than making your request for Amazon book reviews about yourself, make it about informing fellow readers about a book that might benefit or entertain them.
• A promotional price point. It’s human nature to love a good deal. By emphasizing your book being offered at a low price point for a limited time, you tap into the psychological appeal of both value and scarcity, making it more likely that people will see it as worthwhile to review your book.

Combining the right sources of potential Amazon book reviews with the right type of request is the best way to get your book the review score it needs.

As well as seeking out relevant readers by yourself, a range of professional book review services exist.

While this can form a valuable part of your overall approach to Amazon book reviews, you need to be careful.

Amazon is known for being incredibly strict about people selling reviews. Many people on Fiverr have experienced this firsthand!

The Amazon review guidelines are elaborated on a little later in this guide, but as a general principle, always avoid paying for a review directly. That includes offering a gift of some type.

Instead of paying for a review on Fiverr, consider using one of these services:

• Goodreads book giveaways
• Rainbow Book Reviews

If you’re considering paying for a review service, make sure to check both of these two things before investing your money:

• Compliance. Ensure any review service you’re considering is compliant with Amazon’s rules and regulations. Otherwise, you risk losing your money, having the review removed, and possibly even worse consequences if Amazon feels you’re being particularly underhanded.
• Results. Check out what kind of results a review service promises, and what kind of success they’ve had in the past. Have they produced good results for books similar to yours? What kind of ROI can you expect?

Book review services can be a valuable way to help your book get the momentum it needs. Just make sure you’re dealing with a reputable and effective service provider.

No, the top Amazon reviewers are no longer available.

In the past, a popular way of seeking Amazon book reviews involved trying to find and contact the top reviewers on Amazon.

This may have worked well back in the day, but it’s not really something to pursue in the here and now. 

The top Amazon reviewers no longer have emails available to reach out to. Even when they did, the odds of having a top reviewer take the time to check out your work was pretty slim. 

Does Amazon support editorial reviews?

What exactly is an editorial review, and why does it matter for your book?

So far, we’ve talked about customer Amazon book reviews, which are exactly what they sound like. A customer reads your book and leaves their opinion. If they purchased it from Amazon, this would count as a verified review. 

The other type of review to utilize is the editorial review. This involves a trusted source such as a magazine or publication giving their take on your book.

While editorial reviews aren't included in your book's review score and don't show up with the customer reviews, this is actually a good thing. 

Some of the main benefits of editorial reviews are:

• They won’t get lost in the middle of the (hopefully) large number of customer reviews your book has
• You can add them to your Amazon Author Central page
• You are allowed to leverage your connections as Amazon can’t remove these in the way that they can remove customer reviews
• A reputable publication or individual may carry more weight in the mind of a potential book buyer than an unknown customer reviewer

There’s no denying the value of editorial reviews, but think of them as icing on the cake. 

Make customer reviews your priority, at least initially, as they will move the needle in terms of the Amazon algorithm.

Spend some time around the indie author community and you’ll come across some fairly angry writers.

A common source of frustration is the seemingly ever-changing Amazon review rules.

In reality, the Amazon review guidelines aren’t as bad as you might have heard.

You can check out the full picture here , but some basic principles include:

• You can’t pay for Amazon book reviews. It’s absolutely prohibited to exchange money for a review of your book.]
• You can’t ask for conditional reviews. Although it’s completely fine to ask for someone to review your book, you cannot request they review it in a certain way. Asking for an honest review is the best approach.
• You can’t review a rival book. If Amazon feels someone is negatively reviewing a rival product of any type, they will remove that review.
• You can’t rely on friends and family. Amazon states that reviews from close personal connections are not allowed. This can involve being friends with people and interacting on social media.
• You can’t offer gifts. It’s not permissible to over an Amazon gift card or anything else whatsoever in exchange for a review. You can offer an ARC of your book but that’s all.

While it’s definitely worth respecting the Amazon review guidelines, try not to worry too much. As long as you’re operating from a place of good faith, the worst that will happen in the majority of cases is Amazon will remove some of your reviews.

Amazon can remove reviews for violations of any of the guidelines mentioned above. 

However, some of the most common reasons for a review to be removed are:

• You have reviewed your own book
• Someone with the same address as you has reviewed your book
• A reviewer has attempted to leave multiple reviews of your work
• The review is obscene, defamatory, or otherwise unacceptable
• The reviewer is a customer who has spent less than $50 on Amazon
• The reviewer appears to be a spammer who leaves too many reviews in a short space of time
• You have reported the review to [email protected] and Amazon agrees it is unacceptable

Having some Amazon book reviews removed is a fact of life for most authors. Although it might seem frustrating, try and see the system as being in place to preserve the integrity of the entire process. 

We hope you’ve found this guide to the dos and don'ts of Amazon book reviews useful. 

If you have any tips on getting Amazon book reviews ethically, or warnings about Amazon’s rules and regulations, feel free to leave a comment and help your fellow authors out. 

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Tips for Writing Terrific Amazon Book Reviews: A Guide for Book Lovers

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Writing a book review on Amazon can be a daunting task, especially if you’re not sure where to start. However, leaving a thoughtful and helpful review can greatly benefit both the author and potential readers. In this article, you’ll find tips and tricks to help you write terrific Amazon book reviews that are informative, engaging, and helpful.

First and foremost, it’s important to read the book thoroughly before writing a review. This may seem obvious, but it’s crucial to have a complete understanding of the book’s content and message. Take notes while you read and jot down any questions or thoughts that come to mind. This will help you write a detailed and thoughtful review that accurately reflects your experience with the book.

When writing your review, include a summary of the book’s plot and main themes. This will give readers an idea of what the book is about and help them decide if it’s something they would be interested in reading. Additionally, share your thoughts and opinions on the book, but be sure to back them up with specific examples from the text. This will help readers understand your perspective and make an informed decision about whether or not to read the book .

Understanding Amazon’s Book Review System

The Role of Amazon Reviews

Amazon reviews are a crucial element in a book’s success on the platform. They serve as a way for readers to share their opinions and experiences with a particular book, and they also help other potential readers decide whether or not to purchase it. Reviews can also impact a book’s overall rating, which can affect its visibility on Amazon’s website.

Amazon Algorithm and Categories

Amazon’s algorithm plays a significant role in determining which books are shown to potential buyers. The algorithm takes into account various factors, such as the number of reviews a book has, the overall rating of those reviews, and the relevance of the book to a particular category. It’s essential to understand the categories that Amazon assigns to books because they can affect a book’s visibility and overall success on the platform.

Community Guidelines and Trust

Amazon has strict guidelines in place to ensure that reviews are authentic and trustworthy. These guidelines prohibit paid reviews, fake reviews, and reviews from individuals who have a personal or business relationship with the author or publisher. Amazon also has a system in place to detect and remove reviews that violate their guidelines. This helps to ensure that readers can trust the reviews they read on Amazon and make informed purchasing decisions.

In summary, understanding Amazon’s book review system is crucial for both readers and authors. Reviews play an essential role in a book’s success on the platform, and it’s essential to follow Amazon’s guidelines to maintain trust and authenticity. By understanding Amazon’s algorithm and categories, authors can optimize their book’s visibility and increase their chances of success on the platform.

The Importance of Book Reviews

Book reviews are essential for both readers and authors. They provide valuable feedback and help potential readers decide whether to purchase a book or not. In this section, we will explore the influence of book reviews on readers, the impact on authors, and the importance of verified purchase and credibility.

Influence on Readers

Book reviews play a significant role in the decision-making process of readers. They provide insights into the book’s content, writing style, and overall quality. Positive reviews can encourage readers to buy a book, while negative reviews can deter them. Readers often rely on book reviews to make informed decisions about their purchases.

Impact on Authors

Book reviews are crucial for authors as they help them improve their writing and understand their audience better. Positive reviews can boost an author’s confidence and help them gain more readers. Negative reviews can be a learning experience for authors, providing them with insights into what readers didn’t like about their book . It helps them improve their writing and create better content in the future.

Verified Purchase and Credibility

Verified purchase reviews are especially important as they provide credibility to the review. Amazon verifies that the reviewer has purchased the book, making the review more trustworthy. Verified purchase reviews also carry more weight and influence potential readers more than non-verified reviews.

In conclusion, book reviews are essential for both readers and authors. They provide valuable feedback and help create a better reading experience. Verified purchase reviews carry more weight and provide credibility to the review. As a reader, leaving a review can help other readers make an informed decision, while as an author, it can help improve your writing and gain more readers.

Preparing to Write a Review

Writing a terrific Amazon book review requires careful preparation. Before you start writing, you need to read the book thoroughly, take note of key details and impressions, and understand your audience.

Read the Book Thoroughly

To write an insightful and informative book review, you need to read the book carefully from cover to cover. This means taking the time to understand the author’s message, themes, and characters. It’s also important to pay attention to the writing style, pacing, and structure of the book.

Note Key Details and Impressions

As you read the book, take notes of key details and impressions that stand out to you. This could include memorable quotes, plot twists, or character development. It’s also important to note any weaknesses or areas where the book could be improved.

Understand Your Audience

When writing a book review, it’s important to consider your audience. Who are you writing for? What do they want to know? Are they looking for a recommendation or a detailed analysis? Understanding your audience will help you tailor your review to their needs.

By taking the time to prepare before you start writing, you’ll be able to write a more thoughtful and helpful book review. Remember to be neutral, clear, and knowledgeable in your writing, and avoid making exaggerated or false claims.

Crafting Your Review

When it comes to crafting a terrific Amazon book review, there are several things to keep in mind. Crafting your review involves providing a clear rating, structuring your review, discussing content and writing style, providing analysis and honest opinion, and writing a conclusion and recommendation.

Starting with a Clear Rating

The first step in crafting your review is to provide a clear rating. This helps readers quickly understand your overall opinion of the book. When providing a rating, it’s important to be honest and fair. Avoid making exaggerated or false claims that could mislead readers.

Structuring Your Review

Structuring your review can help readers follow your thoughts and understand your opinion more easily. Consider using headings, bullet points, or numbered lists to organize your review. This can also help you stay focused and ensure that you cover all the important points.

Discussing Content and Writing Style

When discussing content and writing style, it’s important to be specific and provide examples. This helps readers understand what you liked or didn’t like about the book. Avoid making generalizations or unsupported claims.

Providing Analysis and Honest Opinion

Providing analysis and honest opinions is perhaps the most important part of crafting a terrific Amazon book review. This involves going beyond simply summarizing the book and instead offering your thoughts and insights. Be sure to support your opinions with evidence from the book.

Writing a Conclusion and Recommendation

Finally, when writing a conclusion and recommendation, summarize your overall opinion of the book. Be sure to explain why you would or wouldn’t recommend it to others. This can help readers decide whether or not the book is right for them.

Best Practices for Review Submissions

Following amazon’s formatting guidelines.

When submitting a book review on Amazon, it is essential to follow their formatting guidelines. This ensures that your review is easy to read and understand. To format your review correctly, make sure to use proper grammar and punctuation. Use paragraphs to separate your thoughts and ideas, and avoid using all caps or excessive exclamation points.

Avoiding Spoilers and Excessive Plot Detail

When writing a book review, avoiding spoilers and excessive plot detail is crucial. This is especially important if you are reviewing a book that has not yet been released. Avoid giving away too much information about the plot or characters, as this can ruin the reading experience for others. Instead, focus on the overall themes and writing style of the book.

Editing Before Submission

Before submitting your book review, it is essential to edit and proofread your work carefully. This ensures that your review is free of errors and easy to read. Take the time to read through your review several times and make any necessary changes. Consider having a friend or editor review your work as well to catch any mistakes you may have missed.

Overall, following these best practices for review submissions can help you write a terrific Amazon book review. By formatting your review correctly, avoiding spoilers and excessive plot detail, and editing before submission, you can create a review that is informative, engaging, and helpful to other readers.

Leveraging Social Media and Other Platforms

Social media and other platforms can be valuable tools for promoting your Amazon book reviews and connecting with other reviewers and authors. Here are some tips for leveraging these platforms to enhance your book review experience.

Sharing Reviews on Social Media

Sharing your Amazon book reviews on social media can help increase your visibility and reach a wider audience. Consider sharing your reviews on platforms like Twitter, Facebook, and Instagram, using relevant hashtags to make it easier for others to find your reviews.

When sharing your reviews on social media, be sure to include a summary or excerpt from your review, along with a link to the book’s Amazon page. This can help entice others to read your full review and potentially purchase the book.

Engaging with Other Reviewers and Authors

Engaging with other reviewers and authors can be a great way to expand your network and gain new insights and perspectives on books. Consider following other reviewers and authors on social media and engaging with their content by liking, commenting, and sharing their posts.

You can also participate in book clubs or online forums dedicated to discussing and reviewing books. These platforms can provide a space for you to connect with like-minded individuals and share your thoughts and opinions on books.

Overall, leveraging social media and other platforms can help enhance your Amazon book review experience and connect you with a wider community of readers and authors.

Advanced Tips for Seasoned Reviewers

Creating a review blog or video content.

For seasoned Amazon book reviewers, creating a review blog or video content can be a great way to expand your reach and influence. By creating a dedicated platform, you can share your reviews with a wider audience and establish yourself as an authority in your niche.

When creating a review blog or video content, it’s important to keep your target audience in mind. Choose a niche that you are passionate about and that you have a lot of knowledge about. This will help you create content that is valuable and engaging for your readers or viewers.

In addition, make sure that your blog or video content is well-designed and easy to navigate. Use clear headings, bullet points, and images to break up your content and make it more visually appealing. This will help keep your readers or viewers engaged and interested in your reviews.

Building an Email List for Book Recommendations

Another advanced tip for seasoned Amazon book reviewers is to build an email list for book recommendations. By collecting email addresses from your readers or viewers, you can send them regular updates on your latest reviews and recommendations.

To build an email list, start by offering a free resource or incentive in exchange for people’s email addresses. This could be a free e-book, a discount code for a book you’ve reviewed, or access to exclusive content on your blog or video channel.

Once you have a list of subscribers, make sure to send them regular updates on your latest reviews and recommendations. Use a clear and engaging subject line to encourage people to open your emails, and include a call-to-action to encourage them to click through to your blog or video content.

Overall, creating a review blog or video content and building an email list for book recommendations are two advanced tips that can help seasoned Amazon book reviewers expand their reach and influence. By following these tips, you can establish yourself as an authority in your niche and build a loyal following of readers or viewers.

In conclusion, writing a terrific Amazon book review is not rocket science. It takes a little bit of effort, but it can be a rewarding experience. The key is to be honest, informative, and concise. Don’t forget to proofread your review before submitting it, and try to use formatting such as bold and italics to make it easier to read.

Remember that writing a good book review is not just about helping the author, but also about helping other readers. By sharing your thoughts and opinions, you can help other people decide whether or not to read the book. So take the time to write a thoughtful and well-crafted review, and you just might make someone’s day.

Happy reading!

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How to Get Free and Honest Book Reviews on Amazon

By c.s. lakin.

Imagine seeing an ad pop up on Facebook advertising your recently published book—an ad you didn’t pay for. Imagine seeing your book appearing first in a line of recommended books on the product pages of similar books, and you didn’t pay for a sponsored ad.

Table of Contents

Imagine hearing from readers that they learned about your book from an Amazon email blast that encouraged them to buy it. Wouldn’t it be great to get all that free promotion? You can—when you get enough authentic, approved reviews on Amazon.

Will Amazon Promote Your Book?

While Amazon’s algorithms are somewhat of a mystery, it’s a known truth that when your book accrues a certain number of reviews, or a lot of reviews in a short amount of (unspecified) time, Amazon kicks into gear multiple promotions for your book. Free promotion that would probably cost a fortune if you had to foot the bill.

The magic number to start the ball rolling in this free promotion is 50. Fifty reviews merits cross promotion and ranking your book higher than others in the same categories based on search terms. With 75 reviews, Amazon is triggered to send email blasts to customers who’ve bought similar books. Amazon utilizes customer data to provide relevant recommendations.

I get tickled when I’m reading a blog and suddenly one of my books pops up on the side—an Amazon-sponsored ad—suggesting I buy that book. No thanks, already have it. But it brings a smile to my face. Did I mention I love free promotion? I am sure you will too.

Every time your book is reviewed, the algorithms are updated, and your book’s internal ranking increases.

While Amazon isn’t the only site where writers need reviews, it’s where most customers shop for books. Reviews you get on Amazon can often be used on other platforms, but no other marketplace engages in free author promotion as extensively and generously as Amazon.

Getting numerous, honest reviews on Amazon should be at the top of your market strategy list. Having the best keywords might help your book turn up in search results, but if you don’t have a slew of reviews, your book will be overlooked or dismissed by a large number of potential readers. High numbers of reviews adds cred to your brand and your talent as a writer .

Amazon also allows authors to give away their book for free for 5 days over a 90-day period (when enrolled in KDP Select). Why is this helpful in getting book reviews? Because it gives you great exposure to potential readers who might pick up your book because it’s free.

This also increases your chances of ranking high in the Top 100 Free Books list, exposing your title to many more potential readers (readers who might very well write a review for it—but watch for my warning further down).

Want to sell more books? Click here to get your free copy of 8 Simple Secrets to Big Book Sales on Amazon

What are amazon’s rules on reviews.

Due to problems with dishonorable people, Amazon has developed tight rules regarding reviews. While these might seem annoying to authors, they serve to protect unscrupulous people from publishing gobs of fake or paid reviews to skew rankings and algorithms.

Here are some of the things Amazon forbids and flags (and may cause your book to be removed): paid reviews, reviews garnered through bribery (you offer something free in exchange for the review), and swapped reviews (arranging with other authors via social media sites to review each other’s books, which usually does not include actually reading said books).

What Are Verified vs. Unverified Reviews

While it can’t be quantified, it’s likely that some potential customers look at how many reviews are “verified” purchases as opposed to unverified. A “verified” purchase means the reviewer bought your book on Amazon, whereas anyone who acquired your book via some other means (purchased elsewhere, given as a gift, a free ARC) will have their review marked “unverified.”

As a potential customer, I don’t pay attention to that. I’m more interested in what the reviewer says about the book. I know that many authors—myself included—send out files of their books to people for an honest review, pre- and post-publishing. So some of those reviews are going to be unverified. But it stands to reason, having predominately verified reviews could positively influence some potential readers. I wouldn’t stress about this.

How To Balance Quantity and Quality

Getting book reviews takes work and time, and the last thing we writers want to do is waste time, spinning our wheels and getting no useful results.

However, it should go without saying that we don’t just want a lot of reviews; we want good reviews. Ones that are thoughtful, detailed, and personal. And that can take time to accumulate.

It stands to reason that having a lot of positive reviews for your book is social proof that you’ve written something worth reading.

If you want to get a lot of reviews fast, and you’re willing to pay, promo sites like Bookbub (there are many!) can help. I’ve gotten up to 50,000 free downloads in one week via a Bookbub ad offering one of my ebooks for free. And that led to a truckload of reviews (not to mention future sales of my book and other installments in my series as a bonus). However, it can also be hard to land such ads, as the competition for slots can be fierce. It’s worth repeated submission, though, for the book review payoff.

Another way to garner reviews is to do some legit giveaways (but, here, you again run the risk of getting some negative or not-so-great reviews because the winner may not generally read or like your genre). Some of the sites writers use to do giveaways are Goodreads , Bookriot , BookishFirst , BookDivas , FreshFiction , and  Kingsumo , to list a few.

While it can take some time, researching top Amazon ( Vine ) reviewers can net you some weighty reviews. You can peruse the list of these 1,000 reviewers and find ones who review books like yours (and if they leave a lot of negative reviews, beware). Even if you only get a handful of Vine reviewers to read and review your book, that can be super helpful and influential.

You can Google “free book review sites” and look for ones that promote honest, legal reviews, like OnlineBookClub . Reedsy has a list of 200+ book blogs, updated for 2020, that you can use to find reviewers of your type of book.

How to Get Book Reviews on Amazon: 3 Effective Strategies

You might utilize the above strategies to get a lot of book reviews quickly, but if you’re a writer hoping to build a solid, enduring, and stellar reputation, you’ll want glowing reviews to come in steadily that come across authentic and sincere.

Here are 3 aspects to focus on for the long run:

1. Develop Relationships

One suggestion that I never see mentioned but is one that has served me very well is to attend writers’ conferences. Not only I but many writers I know have gotten endorsement blurbs from some of the most successful blockbuster authors by attending conferences and creating genuine relationships.

Let me emphasize those last three words. If you go around conferences strong-arming famous authors [read: ingratiating yourself], begging them to spend precious hours of their life reading your book and write a glowing review, you are going to be labeled a pesky pariah.

Conferences provide opportunities to rub elbows with these authors, and engaging in sincere and considerate conversation could open the door to a generous and willing heart happy to help out. You may find only one, but that’s a great start!

This is also good advice for any effort to garner reviews—be it from friends, writing associates, or your coworkers at your job. Don’t be pushy or whiny. People who sense your humility and genuineness will be drawn to take you up on your request to read and review. Give it a try!

2. Build Your Mailing List

The best way to get quality reviews is to reach out to those on your mailing list, your social media contacts, and those you’ve sent advance copies to. Ask them in a friendly, non-pressuring way to leave a review, expressing gratitude for their taking the time to read and review your book.

Even if you haven’t finished writing your book, you should get a mailing list started and work on building it. These folks are going to be your most faithful fans and reviewers. Some authors set up street teams (a group of super fans) and get them enthusiastically involved in sharing news about their new release, and once the book is published , they’re usually asked to post their honest reviews right away. With a mailing list, you can share excerpts of your new release and offer an ARC to any who want to read and review. I do this often with my new releases.

Keep these tips in mind:

• Don’t bribe, coerce, or cajole.
• When you send a copy of your book to a potential reader, thank them and tell them: “Be sure that when you leave a review on Amazon for me, you state that you were given a free copy in exchange for writing an honest review.”
• DO ask them to give you an honest review. DON’T threaten them. You’ll make more friends this way, stay out of trouble, and have a clear conscience (reread above section on developing relationships).
• Be professional. Remember: there is nothing disgraceful about asking for reviews or blurbs of endorsement for your book.
• Provide a choice of epub, PDF, and mobi (Kindle) files. You can save a Word doc as a PDF, and there are free sites online that can convert from one file type to another. I like to put my cover on the first page, and it’s wise to test the file (send the mobi to your Kindle and download a program that can open an epub file (I use Adobe Digital Editions )

3. Encourage Readers to Leave a Review Right after They Read

While Amazon emails customers to leave reviews some days after they purchase anything on their site, a personal encouragement at the back of your book, along with a link (if an ebook), will probably persuade readers to leave that honest review.

This is what I write: “The best way to thank an author for writing a book you enjoyed is to leave an honest review! Click here to post your review of [book title]. Thank you so much for taking the time to let other readers know what you thought of my book.” I put a hyperlink in connected to the words click here (don’t show the very long URL).

If your book isn’t published yet, you will have to wait until you’ve at least got it up for presale (one good reason to use that feature) in order to get your Amazon book page URL. Once you have that, plug in the URL to your request for a review.

Once the book is published, you can use the link that directly goes to the book review page for your book. Here’s how you do it:

• Go to your product page once your book is live, click on the reviews button, then scroll down to the bottom and click on “see all __ customer reviews. Click on that link.
• Now, grab the URL in the search bar at the top.
• Only grab to the end of the numbers and include the forward slash. It should look something like this: http://www.amazon.com/Colorado-Hope-Historical-Western-Romance-ebook/ product-reviews /B00PIAD22K/

Notice that the URL includes “product-reviews” in there. That’s the nice, clean link to your reviews page.

So what happens when the reader clicks that link?

She gets taken right to the top of your review page where there is a nice button that says “write a review.”

Why You Should Never Stop Attracting Reviews

In order to stay ranking high and keep Amazon’s algorithm attention, you’ll need to get a steady stream of reviews over time. That’s why it’s not a great idea to tell all your fans or mailing list recipients to post their review on one specific day. It’s better if they flow in as a stream and not a tsunami.

Don’t run that free KDP promotion during launch week . Offer your book for free one or two days a month, and that will draw in new readers whose reviews will come in over time.

Consider using a free, reputable book review site—maybe one each month—to attract new readers. I recently did a NetGalley promotion (yes, I did pay for that), and netted a lot of readers who downloaded (for free) my book file. NetGalley reviewers are bloggers, librarians, booksellers, educators, journalists, and members of the media. Reviewers give your book a rating and offer feedback. My next step is to contact the reviewers who haven’t yet left a review and politely ask if they would post one on Amazon.

Keep in mind that any reviews you get, you can manually enter them through your Author Central account on Amazon so the reviews will show up on your product page. So no worries about pressuring readers to head over to Amazon to post it themselves. However, these reviews appear on your page’s Editorial Reviews section, not in the usual Amazon review pages (and so won’t be ranked by 1-5 stars or counted as part of your number of reviews).

Go back to your list of book bloggers and review sites. Consider contacting blogs on a weekly basis to accrue new contacts and get more reviews. Keep a chart of who you contact when.

How to Avoid Negative Reviews

Let’s face reality here: you will get negative reviews. But you’re in good company. The most famous, successful authors have plenty of negative reviews. Not everyone will love your book.

The few negative reviews I’ve gotten over the years have mostly been from readers who picked up my book during a free promotion. Some admit in their review “I never read this genre” or “this isn’t my type of book.” Meaning, they wouldn’t have bought my book (which makes me groan and mutter, “So why did you bother reading my book?”).

This is part of the tradeoff with doing free promotions. You will probably get reviews from those who don’t like or understand your genre, and, sadly, you can’t block or forbid them from leaving a review or remove said review. Good news is they probably won’t download your next book during a freebie period.

Here are some ways to fend off negative reviews:

• Have your book professionally edited and proofread.
• Better yet, have a professional critique of your book before editing to ensure it’s well structured.
• Make sure your formatting looks good, for both ebook and paperback. It’s not hard to learn how to format an ebook. Get Mark Coker’s free style book (Smashwords founder). I download Amazon’s templates for paperback and paste all my content in. Or you can hire a designer to help you. But do it right.
• Write description copy that accurately describes the genre and story—don’t mislead potential readers. Also, if your book contains “heat” (venturing into erotica) or descriptive violence, warn your reader. It’s the responsible thing to do. And, honestly, you want your target readers to be enjoying your book.
• Don’t make promises you can’t keep. This applies to self-help and other types of nonfiction. You might hope your readers will get healed, rich, happy, or successful by following your five-step secret method, but if you guarantee they will get these results, you are going to have some pretty angry customers leaving scathing reviews.
• Your book shouldn’t be a thinly veiled advertising platform for other books or services. It’s fine to list some of your other publications or resources at the back of your book, and it’s wise to include an excerpt of one of those other books to entice readers to buy it (and putting in a link to buy is fine). But don’t have promotions and special offers sprinkled throughout your pages. It’s spammy and off-putting.
• Did I mention you must have your book professionally edited and proofread?

Getting reviews on Amazon—honest, authentic reviews—will take time and effort, but it’s worth it. As the reviews pile up, you’ll see your sales ranking rise and your book will come up higher in search results.

But don’t forget the big picture: it’s about relationships. Build a fan base of happy readers who love your books. Take the time to master your craft, write the best books you can, take pride in them, and make sure they are professionally edited, with attractive covers and description that accurately describes your content. If you focus on those things and put out the effort, you will have a lot more than just reviews. You’ll have a joyful writing career.

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Amazon reviews: 3 ways to generate 25+ reviews for your book

Amazon reviews. When you see a book (or any product) with a lot of them, how do you think they got there? Most people assume that the book is popular. If a lot of people are reading it and enjoying it, they must be leaving reviews. Right?

In fact, most of the time this isn’t the case. Most of the time, authors who wait for reviews to trickle in don’t see many results. I should know – even before my recent relaunch with  Morgan James Publishing , there were over 1,000 copies of  Book Blueprint in circulation. Hardly any of those sales and giveaways led to reviews.

(Having said this, if you’ve read  Book Blueprint  and it helped with your writing journey, I’d love it if you left a review  on Amazon .)

Yet I still managed to relaunch with 28 reviews.

I asked for them.

In most cases, when a book has more than a handful of Amazon reviews, those reviews have been solicited.

Is soliciting Amazon reviews ethical?

One of the most frequent questions I get when it comes to soliciting book reviews is, is it ethical? Is it ethical to ask people to leave a review for your book?

Don't approach friends and family who haven’t even read your book. And don't ask random people on the street to leave a vague comment with a 5-star rating. Those are both, of course, unethical.

However, if you are asking people to  read your book  and then  share an honest review , then that  is ethical. You can even request that they mention that you they received a free copy of your book in the review itself.

The key here is asking for  honest  reviews. When I reached out to my reviewers, I made this very clear, and was open to negative reviews, if they were their honest thoughts. Fortunately, if you have written the best manuscript you can, and have engaged  an awesome team to turn it into the best possible book it can be, this shouldn’t be an issue. Even if there are one or two people who don’t ‘get’ you or your content, the good reviews will balance them out.

It's also important to note that the free copy cannot be dependent upon the recipient leaving an Amazon review. That is also strictly against Amazon policies. Rather, provide the free copy first, make the request, and trust that many will in fact leave a review.

Is it worth it?

I can hear what you’re thinking – it seems like an awful lot of work, doesn’t it?

Yes, it is a lot of work. In fact, of all of the people you approach for reviews, less than a quarter will actually leave them. So is it worth the time you’ll spend crafting emails and social media posts, or submitting your book to review sites?

My thoughts? Absolutely. Soliciting reviews  is  worth it, for three reasons:

1. Amazon reviews establish your book’s credibility

When we’re looking for products, choosing between restaurants, searching for a hotel room and even shopping for books, we all look at reviews and ratings.

A product that has a lot of positive Amazon reviews and an average rating of 4-5 stars looks like a better deal. It looks like it will deliver on its promises. In the case of a nonfiction, how-to book, it looks like it actually teaches readers what it says it will teach them.

This is especially true if we’re comparing two similar products – if one product has dozens, or hundreds, of 5-star reviews and in-depth feedback, while another has no reviews (or worse, an average rating of only 1-3 stars), which would you choose?

2. Amazon reviews are another weapon in your book’s marketing arsenal

One of the most challenging pieces of marketing anything is trying to think of new things to say.

You’ve shared a  behind-the-scenes look at your publishing journey . You’ve shared all of the benefits your book can offer. And you’ve even shared excerpts of content to entice people to buy. Once you’ve done all of that, what else is there?

Reviews give you a reason to continue talking about your book. Every time a good review comes in, you have something to share on social media and with your email list. And if you’ve built a genuine relationship with your followers, they will be genuinely excited on your behalf. This leads to likes, comments, and clicks through to your book’s listing on Amazon.

This brings me to the third benefit of soliciting reviews.

3. Reviews help drive traffic to your Amazon listing

When you share your good reviews on social media or with your email list, it reminds your followers that your book exists. It also reminds them to visit its Amazon listing.

On top of this, some reviewers have other channels where they publish their reviews. Their own blogs, Goodreads, and review sites where they are members all help your book get in front of more people.

Finally, there are a number of book advertising sites out there where you can promote your book if you’re running a special discount. Examples include BookBub ,  Kindle Nation Daily , and  The Fussy Librarian . Some of these sites require a minimum number of reviews before they accept books. Once you break through that threshold, these new marketing opportunities become available to you.

How do you do it? 3 tactics to launch your book with 20+ Amazon reviews

So how do you do it?

There are several roads to reviews. Here are the three that I’ve found to be the most effective.

1. Ask your beta readers for Amazon reviews

If you have time, a great way to ensure you write the best book you can is to enlist a team of beta readers in the publishing process. Beta readers are simply trial readers who read your book before it is published to give you feedback on how you can improve your book. If they like it, why not ask for a review at the same time?

Here’s how you do it:

a) Find your beta readers

Because you want people who can give meaningful feedback, your mum probably isn’t the best choice. Instead, look for other people in your industry (who can give feedback on the veracity of your content) or people who meet your target reader demographic (who can give feedback on how engaging and useful they found the book).

You can make a shortlist of specific people, or reach out to communities (such as Facebook groups targeting certain demographics) asking for volunteers. I targeted a business Facebook group where a lot of the members want to write a book.

b) Make your pitch

Like when you’re making any pitch, you want to focus on the benefits for the person you’re approaching. In my case, the benefits were a) learning how to write an awesome book, and b) get their testimonial featured in my book, along with their name and business name. Here’s the pitch:

I’m looking for volunteers!

My book ‘Book Blueprint : How any entrepreneur can write an awesome book’ teaches entrepreneurs how to create a blueprint so detailed that their book will write itself. While I’ve done this work with clients and used the process to write my own book, I’m looking for someone who can test the process in book form.

What’s in it for you – if you’ve been struggling to get your book out, this will teach you how to write it fast while avoiding the big mistakes many entrepreneurs make when writing their first book. You’ll also get a signed copy of the book once it comes out and, if you’d like to write a testimonial, that testimonial along with your business name and book (if you already have one) will be featured inside the front cover.

Caveat – I’m on a very tight publishing deadline, so need feedback in the next week (i.e. by next Tuesday). Because of this, please don’t volunteer unless you can read a 37,000 word book and do the exercises (these include mind mapping, brainstorming and answering questions) in the next week.

Thanks in advance    :)

The results​

I had 37 people volunteer to read the book (though I stopped taking on volunteers at 20). I sent out the book to the first 20 of them and ended up with 13 testimonials I could use before the one-week deadline was up.

When it comes to timing, I recommend sending the draft to beta readers after you’ve had an  initial structural edit , as sometimes this can lead to significant changes in your book, making it hard for them to give good feedback on earlier drafts.

It’s also important to be clear about when you need them to come back to you with their feedback. If you have a tight publishing schedule, you don’t want it to get put on hold because they don’t have time to look at your book. Instead, be clear about your deadlines up front and only send your draft to people who agree to have feedback back to you in time.

c) Get their feedback

Review their feedback, and look at how you can address it in your book (if you want to, of course). If their feedback is positive, ask if they’d be willing to leave a review on Amazon once your book is published – they could just copy and paste what they’ve already sent you.

d) Remind them to leave Amazon reviews

If they are happy to leave the review, copy and paste their feedback somewhere safe. Once your book is live on Amazon, send them an email (or Facebook message) asking if they’re still happy to leave a review, including the text that they’ve already sent you. Most of us are busy with a lot of our own things going on. It’s your job to make it as easy as possible for them to leave you a good review if they can just copy and paste what they’ve already written.

2. Reach out to people who leave a lot of Amazon reviews

Beta readers are fantastic, but if you don’t have time to engage beta readers in your publishing journey (or if they don’t get around to leaving a review – remember, people are busy), where else should you look?

Amazon has over  300 million users , who have collectively left hundreds of millions of reviews for books and other products. When it comes to those reviews, other shoppers can vote on whether or not they found the review helpful, which then contributes to the ranking of the reviewer themselves on Amazon.

If you look at  Amazon’s top reviewers , you’ll find that these people have reviewed a lot of products (often in the thousands). But their reviews also tend to be balanced and go into a lot of depth, which is why they have so many ‘helpful’ votes.

Why should this matter to you?

Because Amazon gives you free access to reviewers who have the ability to read your book and provide a review quickly. They will also put a lot of thought and energy into your review to ensure it's of value. This makes the review more helpful for your potential readers and a more powerful endorsement for your book.

Just consider these examples of reviews for  Book Blueprint  –  review 1 ,  review 2 , and  review 3 .

But how do you do it?

a) Find relevant reviewers

I’ve found the best way to find reviewers is to find people who have already reviewed books like yours. After all, this demonstrates that they have an interest in your subject area, which means they are more likely to read and review your book.

This is how you find them:

1. Search on Amazon for books like yours.

In other words, you want to find other books in your genre that are targeting a similar audience. In my case, I looked for other books on writing, self-publishing and book marketing that were targeted at an entrepreneur audience. For example,  Your First 1,000 Copies   by  Tim Grahl  and  Published  by  Chandler Bolt .

2. Make a list of people who have reviewed that book.

Because time is precious and I want the best return on the time I invest, I restricted my approach to people who had:

• Reviewed the book in the last 12 months
• Left a review longer than one paragraph (after all, I want credible reviews, not someone writing ‘great book’)
• Also reviewed similar books (you can see this by clicking on their profile link, which has a list of all of the products they’ve reviewed)

Keep in mind that not everyone will respond. Not everyone will agree to review your book. Some of those who do agree might not get around to it. So, aim for at least 50 names on your list. You can also compile a new list in a few months’ time, when more books like yours have been released, and when more reviews have been added to the old ones.

3. Compile their information in a spreadsheet. ​

I created a spreadsheet with columns for the reviewer’s name, the book they reviewed, a link to their profile and their contact details. If you come up with the initial list of books, a VA can be a great help when it comes to building the list of reviewers and tracking down all of their information.

Next pitch them! Ideally via email, using the contact details you’ve sourced (though I’ve also approached reviewers over Facebook Messenger and via contact forms).

Here’s a template you can use for your own pitch:

Dear  [Reviewer Name] ,

I saw your review of  [Book Title]  on Amazon and, when I clicked through to your profile, I noticed that you’ve reviewed a number of other books like this in the past.

[Explain why you like this person’s reviewing style. Is it that they go into depth? Is it their honest criticism and feedback? Is it that they summarise the main learnings of the books they review?]  Because of this, I wanted to reach out about my book.

[Tell them about your book, including the title with a link to its Amazon page, as well as what it will help your readers achieve.]  I’m happy to send you a free copy of the paperback and/or a PDF and would love it if you could share your thoughts.

I understand you probably get a lot of requests like this, so if you could let me know either way, I’d appreciate it.

[Your Name]

c) Follow up

Again, people are busy, so if you don’t hear from someone after a week, don’t stress. Instead, follow up to confirm that they got your email and to check whether they’d be interested in reviewing a free copy of your book.

If they agree to review your book, then be patient. These reviewers are reading and reviewing your book as a favour to you – someone they probably don’t even know – so be patient. If you haven’t heard anything in 4-6 weeks (allowing time for postage), follow up again.

3. Submit your book to Amazon review sites (paid and free)

There are also a range of book review sites where you can submit your book, some of which will republish their review on Amazon. For those that don’t, you can republish the review yourself as an editorial review through your  Amazon Author Central  account.

The submission process can vary depending on the site (or publication), with some being paid while others are free. Some require physical copies while others are happy with a PDF, Word doc, .mobi or .epub file. Further, some guarantee reviews, while with others you just send your book out into the ether and hope for the best.

However, here are some common steps involved.

a) Online submissions

• 1 Compile a list of review sites:  There are  a lot of these sites out there, so vet them based on the types of books they cover. Do they cover other books like yours? Also look at the size of their audience.
• 2 Gather information about your book: Most review sites require a standard suite of information. If you have all of this ready to go, you can easily submit to a range of sites in a single sitting (or ask a VA to take care of it for you). This information includes:
• Book title, book subtitle, author name, and price (eBook, paperback or both)
• Your author bio
• Book synopsis/blurb
• Links to your book’s listing on Amazon and other retailers
• Image of your book’s cover
• Author headshot
• Keywords (usually genre and other relevant terms)
• 3 Submit! Once you have all of the information together, gather it into a Word or Excel file and simply copy and paste the information into your submission forms. Note that many of these sites have a lot of traffic, so it might take a few months before your Amazon reviews go live.

b) Paperback submissions

As mentioned earlier, some reviewers prefer paperback submissions to eBook ones. Some of these review publications and websites include  the Barnes and Noble Review ,  Booklist Online ,  BookPage  and  Foreword Reviews .

With electronic submissions, you’ll receive a submission confirmation by email and will be alerted when your review is live. Paperback submissions are much harder to track. You probably won’t get told when your book arrives, if it will get reviewed, or if it has  been reviewed. However, the only cost to you is a copy of your book and the cost of postage, so why not?

The steps are:

1. Compile a list of reviewers and review sites​

Let me know in the comments if you’d like a list of the different sites where you can submit your book!

2. Write a cover letter to go with your book

​ Most review sites require a standard suite of information, which they will list on their website. You can then write a standard cover letter and add, remove, information as is necessary. Here’s a sample cover letter you can use:

Dear  [Contact Name] ,

Please find enclosed a copy of my book,  [Book title] , for review consideration in  [Publication] .

The details of the book are:

– ISBN:  [If your book is available in multiple formats, include all ISBNs]

– Publication date:

– Publisher:  [If applicable]

[Your name]

​ Post a copy of your book and cover letter to them. Note that many of these reviewers require books 2-4 before their publication date, so you’ll need to be looking into this well in advance of your date of publication.

And there you have it – three simple ways to collect Amazon reviews for your book, even before you launch.

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Your good knowledge and kindness in playing with all the pieces were very useful. I don’t know what I would have done if I had not encountered such a step like this.

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Great article and a detailed way of getting your book reviewed. Well done!

FYI, and to perhaps add to this article, we do free book reviews for independent authors.

We are a group of retired people in New Zealand who get tired of bungee jumping or diving icebergs (Haha!), so we play golf, read books, write books, and do free book reviews if we like your book.

We write books too, so we like to see what other authors are currently doing.

We try to post our reviews on Amazon, Goodreads, B&N and our social media. In other words, we give a free review (it may take some time) if we like your book and we read your book if it interests us.

See our book review page for more info > > https://www.teamgolfwell.com/free-book-reviews.html

Thank you for this helpful article! I would like a current list of the different review sites where I can submit your book!

Super helpful. Thank you. Would love to receive a copy of that list. Thanks much!

Super helpful post, thanks so much. I’d love a list of online review sites if you could send me one!

I like the post. Could I get a list of review sites please?

Nice post. I would definitely like a list of review sites!

Useful information, however, when I go to Amazon reviewers and click names to contact them there is no way to get in touch . Is this something Amazon no longer allows? Maybe I’m not looking in the right place?

Hi there, great article. Do you have the list of review sites that we could use for our book – it’s a book on family travel? Thanks so much!

What a great article filled with exactly what I needed. I would love a list of review sites! Thank you for putting this information out there.

This is an excellent article on how to get book reviews. It is very comprehensive too. If you need a review it doesn’t hurt to ask Team Golfwell since these retired people offer free book reviews and have done many positive reviews >> https://www.teamgolfwell.com/free-book-reviews.html #freebookreviews #authors #freebookpromotion

great article-appreciate all your helpful tips and I would love a list of the review sites thank you!

“In most cases, when a book has more than a handful of Amazon reviews, those reviews have been solicited.” I’m going to go ahead and say that there’s probably no data to back up that statement. We’ve gotten some solicited, but many not. I think it depends on the content of the book. Since it looks like you’ve also written a “real” book, i.e., non-fiction, I will share some marketing ideas that may not be found anywhere else. As it stands now, all the big players are in bed together: Google, Amazon, Facebook, WordPress, etc. As proof, we got 15 or so Facebook likes on our website one day. Correspondingly, our ranking on Amazon _dramatically_ shot up. Of course, purchases on Amazon also affect ranking as do pages being read through their shared forum, KDP select. Anyone who has written NF will most likely find Smashwords or any other platform to be a waste of time. At one point, we sold 3 books on Smashwords and 1 on Google books. At that same time we had already sold hundreds (Amazon).

Another thing on Amazon that may not directly affect your ranking but should certainly increase sales is being active in their community. Find other books in your genre and comment helpfully on the reviews others have written for them, particularly books getting a lot of attention, i.e., best sellers, new releases, or those with many reviews. We’ve done this and have gotten great results, especially when recommending another author whose work is nearly as important as ours for Americans. Our work has been called “the most important book written for Americans this century!” And, quite frankly, it is.

Other ways to market your book: 1) Take advantage of affiliate marketing. This is perhaps the most powerful tool and was essentially the way the internet operated pre-search engines. We’ve got our own affiliate program that’s the best in the business, and I will give the source code to whoever wants it.

2) Offer a quiz on your site or something else interactive whereby you can offer a free or discounted book to anyone who gets a perfect score.

3) Have a referral program for anyone who buys your book or anything related to it on your website. Our referral program is 3-level: 5%, 8%, and 12%. Again, I’ve written the code and will give it to anyone who wants it.

4) Host a show and have guests on it wherein the discussion is related to your book or his/hers.

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How To Write A Good Book Review – The Amazon Review

In this series, we take you through the anatomy of a book review..

What does it take to write a book review? What are the different types and uses of book reviews? What is a Beta review anyway, and do you need one?

This second installment looks at how to write Amazon Customer Reviews.

How To Write An Amazon Book Review

Eligibility.

An Amazon Customer Review must be written by someone who has read the book and has an Amazon account. You don’t have to have bought the book from Amazon.  You can only review on Amazon if:

• You have spent more than $50 on Amazon in the last twelve months and have an Amazon account
• Your account on Amazon is in good standing, i.e. you have not been banned from writing reviews on Amazon previously for any of the reasons below.

The review will only show up as a Verified Purchase if you bought the book on Amazon and you review it on the same account.

Before You Start

• You cannot write a review for another author as ‘swapsies’ as this counts as a biased review situation. Nobody is going to give a one-star review in a reciprocal situation, so Amazon does not allow this scheme.
• You cannot earn tokens or credits of any kind writing book reviews to trade for other authors to write reviews for you. There are new ‘book review services’ that claim it’s OK to do this. No, it is not. These services are acting against Amazon terms and will likely be shut down soon. Don’t get involved with any service that tells you it’s OK to earn reviews by writing reviews, nor any that sell tokens to trade for reviews.
• Writing reviews for friends or family is not allowed either.
• There was a craze where people would write that their review was ‘in exchange for a free book’, and thought that if they mentioned this exchange, it would be seen as legitimate behavior by Amazon. Na-ah. Leave out any wording about ‘exchange’ or ‘swap’ or ‘I wrote this review for…’ – It’s the easiest way to get your account blocked.
• If you review an ARC, there is no need to declare it in your review. An ARC should be exactly like the book on sale, so review it as such. However, unless you buy the book on sale, it will not be a Verified review on Amazon.

You can read the Community Guidelines for Amazon Customer Reviews here.

Why Should I Write Amazon Reviews?

• Other authors deserve your feedback, as you would deserve it if it were your book. Just make sure they didn’t ask for it in return for anything.
• Building up a critical armory when you read is essential for a writer. Reading books by your peers and seeing if you can see the cracks is a really great way of understanding story, even when it’s flawed. One way to do this is to write your thoughts in an Amazon Review.
• The Amazon community is full of readers and writers. It’s a good place to share tips and ideas with others interested in books.

Structuring Your Amazon Review

Remember you only have 5000 characters to give your opinion, with the best reviews coming in between 70 – 100 words.

I bought this book as I am interested in cozy mysteries set in beach communities, like this one.

I found the character of Marcy very well-written. She is a protagonist anyone can cheer for, with many issues, but also a lot of strength and hope. The setting is meticulously described, and the murder case itself is exciting and emotional in equal measures.

I wish that we had learned more about why the murderer did it in the brief time we spend after the case is solved.

However, this book ticks all the boxes in this genre and will please fans of Big Little Lies and Patricia Fisher.

• The photo upload is not an opportunity for you to add a photo of yourself! You should only add a photo of the book, or you holding the book. Reviews with videos and photos get the most traffic, so if you want to build your profile on Amazon, this could be a good way of doing so.

If you would like to promote to a list of readers who review on Amazon, browse our services here: https://www.selfpublishingreview.com/spr-bestseller-book-packages/

Read Part 1 of this series “How To Write An Editorial Review” here.

Share This Story!

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What if I dislike the book? I normally don’t post a negative review, and simply resolve to never buy another book from that author again. But every now and then I come across a book with so many inconsistencies, or characters that are Too Stupid To Live, or one too many historical anachronisms, or secondary characters that exist only to be plot points, that I simply have to warn readers. I know I’ve appreciated it when other reviewers give well-written and thought-out negative reviews.

Good question. I think constructive criticism can be helpful to an author in a review. We often have authors come to us to get their book looked at after receiving reviews mentioning problems with editing or story, so we recommend honesty in your reviews!

How long should it take you to get 100 reviews, if you are traditionally published? ( http://www.maryhill-wagnerauthor.com )

That really depends on what advertising and promotion efforts you are making, and how large your mailing list is. It takes quite a big push to get any reviews at all, which is why we offer the mailer promo service to help authors get exposure, where we have an extensive reader list who like to review books.

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Blog • Book Marketing

Last updated on Feb 07, 2023

How to Get Book Reviews in 5 Steps (2024 Update)

Imagine the day of your book launch. You’re sitting in front of your computer, blissfully imagining all the five-star book reviews that will soon be yours. Yet the days pass... and the reviews don't come.

Needless to say, you'll want people to buy and read your book ASAP so they can leave you some good reviews. But you may see the Catch-22 here: in order to make your first sales, you’ll need to display positive book reviews. So how do you get the chicken before you’ve got the egg (or vice versa)?

Enter book bloggers , who are your new best friends! For this post, we asked our top Reedsy publicists to share their best tips on how to get book reviews from book bloggers — and we've condensed their advice into these five essential steps, plus a few bonus tips at the end.

You can also check out this Reedsy Live on how to get your first book reviews, with advice from author and book marketer Debbie Drum.

Those who prefer their tips in written form, let's dive right in with the very first step of the review acquisition process!

1. Identify your audience

A quick preliminary note: you want to start the review-gathering as early as possible. If you can, plan your book review campaign 4-6 months in advance of your publication date. Because if you want your reviews to be in place by then, you’ll need to give people time to actually write them!

Now, using the "5 W’s of Storytelling," let's talk about the first thing you should be asking yourself: who? Who will be reading your book, and who is best positioned to promote it to that audience? The following tips will help you answer these questions.

Build a questionnaire

Here are a few more specific queries to help you clarify your "who":

• Who reads in my genre?
• What magazines, websites, forums, or blogs do they frequent?
• Where might they find reviews of my book that will entice them to buy it?

Indeed, publicist Jessica Glenn recommends building a full-length questionnaire to identify your audience and where you might find them on the Web (or in real life!).

“Most, if not all, publicists and publishers send authors a very long questionnaire to fill out when they start their marketing plan ,” she says. “That's so we can dig into any useful piece of bio, community, or regional info to figure out who and why people will be interested in your book.”

Your questionnaire will direct you to your target audience and help you create a  proto-persona.  This is the "ideal reader" of your book, so to speak — a perfect blend of the traits you'd expect them to have. (For example, if you've written a YA paranormal romance novel, your proto-persona might be a 14-year-old girl who's obsessed with Twilight .) And whoever they are, you'll keep them in mind every time you make a marketing decision.

Think about comp titles

Another great way to get a handle on your target audience is to figure out your comparative titles — books that are a) similar to yours and b) share the same general readership. When pitching to book reviewers, these are the titles you'll use to sell your own  book . For instance, "My book is  Normal People meets The Incendiaries ."

According to Jessica, you should have at least 15 potential comp titles for your book, ideally a mix of bestsellers and well-reviewed indie titles. “Many first-time authors balk at this," says Jessica, "as they believe there is no true comp for their book — but dig deep and you'll find them!”

Comp titles are critical because they act as a compass, pointing you towards a ready-made audience that enjoys works in the same mold as yours. This is a huge help in determining your target readers, as well as which reviewers will cater to them. Speaking of which...

2. Find relevant book blogs

Now that you’ve got a strong sense of your audience, you're ready to find blogs that will provide the best exposure to that audience. We recommend starting with our directory of 200+ book review blogs , but feel free to do your own research as well!

As you dig into book review blogs, check on these two things first:

• Is the site active? Has the blogger published a post within the last month or so?
• Are they currently accepting queries? If they're closed at the moment, it could be months before your book gets a review — if at all.

And if you want to confirm your book marketing strategy when it comes to book review blogs, we recommend first taking this quick quiz below!

Which book review site is right for you?

Find out here! Takes one minute.

Once you've confirmed that a book review blog is both active and open to queries, think about whether it's right for your  book. Here are some important factors to consider:

• Genre . Don't waste your time on blogs that don't review books in your genre. "Be very mindful of a publication’s particular audience and target market when pitching for review. If their readership is science-fiction, do not pitch a commercial crime novel!” says publicist Hannah Cooper .
• Traffic . High-traffic book blogs might seem like your highest priorities, but this isn’t necessarily true. “Don't shy away from the smaller blogs,” says publicist Beverly Bambury . “They can sometimes foster a real sense of community and starting off small is just fine."
• Posting frequency.  Another consideration is how often the blogger in question actually publishes reviews. Too often, and your book will get lost in the shuffle; too seldom, and they're likely to lose readers. Try to strike a balance with about 1-2 reviews per week — no decent reviewer can turn them out faster than that, anyway!

Track down your comp titles' reviewers

Remember those comp titles you came up with earlier? You can use them not only to pitch your book, but also to find potential reviewers , as they will correspond perfectly with your genre and target audience.

“Once you have your 15-or-so comps, you can research where each book has been reviewed,” says Jessica. “With luck, you will find at least a couple of book reviews per title, which will give you many more outlets to investigate further.”

Now, as an author, you might be wondering: “How can I begin to find all the places where a given book was reviewed?” Don’t forget the power of Google! Try searching the following terms to find reviews for a given title:

• [Title] + book review
• [Title] + review
• [Title] + Q&A

And here's one last tip to give you a boost — sign up for a "Mention" account and/or set up Google alerts to get a notification every time these titles appear online.

Once you’re armed with a bundle of suitable book review blogs, you've arrived at the third (and perhaps most crucial) step in this process. This is, of course, creating the pitches you'll send to reviewers.

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3. Write pitches for them

Pitching a reviewer is pretty straightforward. All you have to do is a) keep it short, and and b) personalize it as much as possible. However, before we get to our publicists’ actionable tips on pitching, there’s one more thing that you absolutely HAVE to do. And that thing is...

Read the review policy!

Before you pitch any blog, make sure you read the blogger’s review policy. Some blogs will have a form to fill out; others might ask you to email them directly. Still others might not welcome any queries from self-published authors . Whatever they say, make sure that you follow it to a T.

“There are two main benefits to reading and following the review policies closely,” says Beverly. “First, you show the reviewer that you respect and appreciate them when you follow their instructions. This is important when asking someone to do you a favor.

"Second, you may find that even if the site is closed for review queries, it's open to publicity queries — where you might be able to place an excerpt or do a Q&A or occasional blog post. You'll never know if you don't take the time to read the review policy first.”

More tips for pitching reviewers

Now that you’re clear on what the blogger wants, you can start pitching them with confidence. Here are three more key tips for pitching book reviewers:

1. Never send out bulk pitches. "When you pitch each outlet individually, specifically write that you read their positive book review of your comp and what that comp title was,” says Jessica Glenn. Or if you didn't find them through a comp title, mention other  aspects of their blog and why you think they would be great to review your book!

2. Be concise and direct. “Include your title, publisher, date of release, and genre in the first paragraph,” notes Beverly Bambury. “Then you might want to include the cover copy or a brief description of the book. Finally, be direct and ask for what you want. If you want a review, ask for it! If you want an excerpt placed, ask for that.”

3. Appeal to their commercial side. “All reviewers want the opportunity to discover the next 'big thing’ — particularly with fiction — so make them feel as though they have the opportunity to get the word out first," says Hannah Cooper. Indeed, if you can convince a reviewer that you are doing them  a favor, you're practically guaranteed to get a review.

Basically, try to get reviewers to think, “Oh, if I enjoyed [comp title], I’ll enjoy this person's book too,” or “They've done the research to know that I’m a good fit for their book.” If you can do that, you’re already much closer than everyone else to obtaining high-quality book reviews !

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4. Send out your book

This is the step before the moment of truth (the review itself), so it's extremely important to get everything right. To ensure you're complying with each reviewer's guidelines, review their policy again before you send them your book. Some bloggers might prefer digital copies of manuscripts, while others might want a physical ARC — be prepared to accommodate.

Also, as you begin sending your book to various outlets, you should track your progress in a spreadsheet. Record which blogs you’ve submitted to so far, which blogs have responded, and which blogs you plan to submit to, so you don't accidentally double-submit or skip over anyone.

Formatting your book

Other than double-checking the review policy, the most important thing to do here is to format your book in a professional manner . After all, you want the presentation of your content to match the quality! Even though it shouldn't technically matter, reviewers will definitely judge your book by how it looks, inside and out.

The good news for self-formatters that you probably won't need to send physical proofs, and ebooks are much easier to format than hard copies. Digital copies also cost next-to-nothing to produce, so you can easily send multiple copies of your book out to different reviewers. You may want to check out apps like Instafreebie and Bookfunnel , which make it easy to generate individual ARC download links that you can send to the reviewers.

Pro tip : If you’re searching for a good book production tool, the Reedsy Book Editor can format and convert your manuscript into professional EPUB and print-ready files in a matter of seconds!

5. Follow up after a week

A week or more has passed since you queried a book blog, and so far… crickets. What do you do now? Why, follow up,  of course!

When it comes to this stage, keep calm and follow Hannah Hargrave’s advice: “Don't bother reviewers for an answer daily. I will usually chase again after a week has passed.

"If you receive a decline response, or no one responds to your third chase-up, assume this means they are not interested. Any further follow-ups, or aggressive requests as to why your work's not being reviewed, will not be viewed kindly. Above all, be polite and friendly at all times.”

That said, someone rejecting your book for review is a worst-case scenario. Best-case scenario, the blogger responds favorably and you’ve bagged yourself a review!

What comes next, you ask?

The reviewer will post their review of your book on their blog — and on Amazon, Goodreads, and any other platforms that they’ll name in their review policy. This is yet another reason why it's vital to read that policy carefully, so you know exactly where  the review will be seen.

If all goes well, the reviewer will publish a positive review that you can use to further promote your book. Maybe you'll even get a decent pull-quote for your book description ! Not to mention that if you ever write a sequel, you can almost certainly count on them for a follow-up review.

Pro-tip: Want to write a book description that sells? Download this free book description template to get a headstart. 

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Book Description Template

Learn to write a book description that will make readers click “buy.”

But what if you don't get any bites from book bloggers, or — horror of horrors — one of them gives you a negative review? Fortunately, the next two sections should help you deal with each of these possible dilemmas.

Bonus ways to get book reviews

Though book bloggers are the most reliable and professional source of reviews for independent authors, you may want to try other avenues to maximize your chances! Here are three more ways to get book reviews  for your work, so you can bolster your Amazon profile and start making some serious sales.

1. Tell your followers about your book

Though Amazon prohibits reviews from close friends and family , you're free to tell your random social media followers about your book and hope they leave good reviews. It obviously helps if you have a large following on Twitter or Instagram, even more so if some of those followers are fellow authors who appreciate the significance of reviews.

That said, NEVER offer "review swaps" or any kind of promotional enticement for customers to leave reviews, as this would also be against Amazon's terms. Simply let your followers know you've got a book out and that you'd love for them to read it; the rest is in their hands. However, when it comes to reviews, any amount of awareness is better than none.

2. Submit to Reedsy Discovery

Finally, for a professional review option that's a bit less time-and-effort-consuming on your part, you can submit your book right here on Reedsy Discovery! The platform allows authors to share their books with readers who are right up their alley, plus get the chance to be reviewed by one of our Discovery writers. If they leave a good review, you'll be featured in our newsletter, which goes out to thousands of subscribers every week.

Sounds pretty sweet, right? And it only takes a few minutes to submit .

Is your book ready for Discovery?

Take our quiz to find out! Takes only 1 minute.

How to deal with negative reviews

Once your work is out there in the world, you can’t control other people’s reactions to it. “Remember, by submitting your book for review, you're accepting that some people might not enjoy it,” says Hannah Hargrave. “It can be very tough after you’ve spent months or years crafting your novel, only for some reviewer to tear it apart. But you need to be prepared."

In that vein, here are some final tips on how to deal with bad reviews:

1. Have someone else read them first . This might be your agent, your friend, or your mom — anyone you trust to pre-screen your reviews. They can inform you whether each negative review is a worthwhile (if humbling) read, or just too nasty to stomach.

2. Ignore unreasonably hateful reviews . Easier said than done, yes, but really try to tune out these people! For example, if they're clearly not your target audience, but insist on pretending like they are. Or people who pick apart your sentences word-by-word, just for the "fun" of it. There's no sense in agonizing over readers who are determined to hate you, so block them on every platform and refuse to read anything else they write.

3. Address valid criticisms . You're only human, and your book won't be perfect. If someone points this out in a constructive way , acknowledge it and do what you can to fix it. This may be as simple as editing a misleading blurb, or as complex as restructuring your entire series. But if you're the author we know you are, you'll be up to the task.

Every author's book is different, but the process for getting book reviews is reassuringly universal. To recap: identify your audience, find relevant blogs, pitch them, send out your book, and don't forget to follow up! On top of that, feel free to try alternative strategies, and remember not to take the bad reviews too personally.

Yes, marketing a book may be madness, but the process of getting reviews lends method to that madness. So go forth and get your reviews — you deserve them! 🙌

Special thanks to book publicists Jessica Glenn , Hannah Hargrave , Hannah Cooper , and Beverly Bambury for their input and suggestions throughout this article. If you have any more questions about how to get book reviews, let us know in the comments!

2 responses

Elena Smith says:

25/09/2018 – 22:33

Excellent Write up. I have thoroughly gone through the article and according to my personal observations you have done a great job writing this Article.Being associated with writing profession, I must mention that AcademicWritingPro are quite helpful nowadays.Furthermore, quality is also an important aspect.

Team Golfwell says:

11/12/2018 – 05:38

We do free book reviews if your book interests us. We are a group of retired people in New Zealand who play golf, read books, write books, and do free book reviews if we like your book. We write books too, so we like to see what other authors are currently doing and it is amazing to see what writers are creating. We try to post our reviews on Amazon, Goodreads, Barnes & Noble and our social media. See our book review page for more info > > https://www.teamgolfwell.com/free-book-reviews.html #bookreviews #kindlebookreviews #amazonbookreviews #indiebookreviews https://uploads.disquscdn.com/images/4ad92dde2f70456000bf5c44af3489ee638dae511be91f7b8cb1545acb388cdb.jpg

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How to Leave a Review on Amazon

Last Updated: March 28, 2024

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This article was co-authored by wikiHow staff writer, Nicole Levine, MFA . Nicole Levine is a Technology Writer and Editor for wikiHow. She has more than 20 years of experience creating technical documentation and leading support teams at major web hosting and software companies. Nicole also holds an MFA in Creative Writing from Portland State University and teaches composition, fiction-writing, and zine-making at various institutions. This article has been viewed 293,874 times. Learn more...

Like or dislike a product you recently bought on Amazon? Well, now’s the perfect time to leave a review! Reviewing an item on Amazon can help other shoppers decide whether or not to buy a product, and they only take a few minutes to write up. Follow our guide and we’ll walk you through the process of making a review on Amazon’s website or mobile app.

How to Write an Amazon Product Review

Sign into your account and click "Write a product review" next to the product order. Pick an overall rating from 1 to 5 stars and select star ratings for specific features. Then, write a headline and type out your review of the product based on your experience with it.

• For tips on writing helpful and objective Amazon reviews, check out How to Write an Objective Amazon Review.
• Customer reviews must meet Amazon's Community Guidelines, which you can find here: https://www.amazon.com/gp/help/customer/display.html?nodeId=201929730

• If you're no longer able to access the Amazon account you used to purchase the product, you can still leave a review using a different account. It just won't be marked with the "Verified Purchase" badge. [1] X Research source You can review the product by searching for it on Amazon and clicking Write a Customer Review on the left side of the review section.

• You can also search for the item by typing its name into the "Search all orders" blank and then clicking Search Orders .

• If the order contains two or more items, clicking this link will display thumbnails of all ordered items. Click Write a review below the thumbnail of the item you want to review to continue.

• It may take up to 48 hours for the review to be approved.
• You can read all the reviews you've written by visiting https://www.amazon.com/gp/pdp/profile .

• If you're no longer able to access the Amazon account you used to purchase the product, you can still leave a review with a different account. It just won't be marked with the "Verified Purchase" badge. To review the product, go to its page on Amazon and click Write a Customer Review to the left of the review list.

• If the item was purchased prior to that time, tap the Filter orders menu near the top-right corner of the order list, select a different time period, and then tap Apply .
• You can also search for the item by tapping Search Amazon at the top-center part of the screen, typing the product name, and then tapping the Search or Enter key.

• If you ordered a functional item, such as headphones or a lamp, you'll also be able to rate aspects of that item below. Tap star ratings for any other aspect of the product you want to rate, or tap the corresponding X to remove that piece from your review.

• You can read all the reviews you've written by visiting https://www.amazon.com/gp/pdp/profile in any web browser.

Community Q&A

• Be sure your review is accurate and fair. Thanks Helpful 1 Not Helpful 0
• Be sure to be descriptive and personal when writing your review description. Make sure it is at least 75 words long, and without spelling or grammar errors. Thanks Helpful 0 Not Helpful 0
• Remember who you're reviewing for. Reviews are for potential customers to make a fully informed purchase. Thanks Helpful 0 Not Helpful 0

• Actually use the item before you review it. Some people can't resist the urge to get on Amazon and write a glowing review about their purchase as soon as they receive it only to find out a few days after posting that the item did not meet their expectations. Thanks Helpful 9 Not Helpful 1
• Do not use profanity or slander, or your review will not be published. Thanks Helpful 7 Not Helpful 3
• Do not use your review to complain that Amazon or the company who is selling through Amazon was late in delivering your item. Put those complaints on the seller feedback page. Reviews that start with this complaint are usually skipped over by the more experienced Amazon user who is more interested in researching the quality of the product, and removed via Amazon if they are caught in time (before they enter the reviews that are already present for the item). Thanks Helpful 4 Not Helpful 1
• In your review do not say that all products made by such and such company are junk. You are announcing to the world that you were already prejudiced against the item before you bought it and therefore might be more prone to give a negative review. Thanks Helpful 5 Not Helpful 2

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Update: Submitting Your Book For A Book Review

by Jeniffer Thompson | Dec 5, 2019 | Author Marketing , Digital Marketing , Selling Your Book | 2 comments

Book Reviews Are Essential To Your Marketing Strategy

Congratulations! You’ve put in the time, energy and research into writing and publishing your very first book! But now what? Well, getting a few book reviews is a good start.

When the time rolls around to start marketing your book, you may feel like there’s too much to do that may be outside your experience or comfort zone—like getting book reviews, for example. But that’s why I’ve written this handy guide for you, dear Authors. Whether your goal is establishing credibility, creating a passive income stream, or just getting your work out there in the world, you’ll need to do quite a bit of marketing for your book to land in the hands of your intended audience. And book reviews are a great way to do that!  You should be putting as much, if not more, time, energy, and dedication into marketing your book as you did writing and publishing it. After all, what’s the point of writing a book if no one ever reads it? 

A Good Book Review is a Boon for Indie Authors!

One of the best ways to market your book is by getting reviews. In fact, good reviews are essential. They increase your visibility and establish trust with your potential audience.  Places like Amazon and Good Reads are excellent platforms for receiving reviews from your audience, your followers, and readers—which translates to more visibility and possibly more book sales. Readers trust the opinions of other readers! But when it comes to industry clout and exposure, you’ll want to submit your book to dedicated book review journals and organizations.  Many of these book review platforms offer your book exposure to distributors, libraries, and book stores, as well as readers. 

Here Are Nine of the Best Places to Submit Your Book for Review

Foreword Indie Reviews

The Foreword Indie offers free reviews, but those are somewhat limited(to 150 per issue) and depend on the quality of the book. They also offer a few paid options, if your book doesn’t make the cut. This is a prestigious and trusted publication, and a favorable review here can really do a lot to boost your book!

Readers’ Favorite

A review from Readers’ Favorite offers authors a lot of value. And they’re free! Your review will not only be published on their website, their social media along with trade sites, but will be indexed by search engines. I definitely suggest you check out this review platform and see the other benefits and resources Readers’ Favorite has to offer.

Reader Views

Reader Views publishes reviews by readers with a variety of interests and backgrounds, which means a good cross section of people that are like your potential audience will be reviewing your book. Reviews are posted on their site and you have rights to use the reviews as part of your book promotion. Reviews are totally free and they also offer affordable publicity packages!

Book List is a biweekly publication put out by the American Library Association. This is an invaluable source if you want to get your book into the hands of librarians, and into libraries, so it can reach library patrons and students. 

Book Reporter  

Book Reporter is a bi-monthly online publication that offers reviews as well as author profiles, book excerpts, and contests. They do not review every book, though they consider every pitch. They usually publish reviews within three months. Pssst…It’s a great space to check out what your peers and competitors are up to as well. It’s worth noting that they don’t review Self Help, Health, Religion, or Travel Guides. 

Blue Ink Review

Blue Ink Review not only publishes daily, but it’s a user-friendly online resource aimed at increasing distribution. This review was founded by a literary agent and a book review editor. These ladies are in the business and know their stuff, so I say if it’s in your budget, give Blue Ink a shot! 

Rain Taxi Review of Books  

Rain Taxi is published online and in print quarterly. Its aim is to support writers in all stages of their careers and to give attention to books outside the mainstream. It stands out because it reviews art books and graphic novels as well. So if that’s your thing, then this a good place for you! 

Book Life is the website from Publishers Weekly dedicated to indie and self-published authors. It’s a fabulous resource for writers and offers author profiles, and interviews which can increase exposure as well. I highly recommend you check this out and submit your book for review here. 

LibraryThing

LibraryThing offers an online community for book lovers. They offer a space for readers to catalog their books in one easy spot. Plus, its a social space where other readers can check out your collection and read your reviews (similar to Goodreads). Plus, you’ll find like-readers and get recommendations on what to read next. A review from a LibraryThing member can go along way to getting more visibility for your book. (Thanks to John Tuteur for recommending that I add this great resource to my list).

Well, there you have it!

So follow the links, and submit your book for review! I’ve already done the searching for you, so all you have to do is take a few minutes to fill out their submission forms. It will be minutes well spent, trust me! Oh, and if you’re wanting to submit your book for an award, go to my updated book award submission list.

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What about Kirkus and Readers Favorite?

Hi Robert! Thanks for the suggestion of Reader’s Favorite! Kirkus wasn’t included simply because it isn’t a free source. I guess I should have added, “For Free” in my title! I appreciate your feedback.

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Do-it-yourself book marketing tips, tools, and tactics

How to give readers a direct Amazon review link

Not getting enough reader reviews on Amazon?

Make it easier for readers by giving them a direct Amazon review link they can use to write an honest reader review.

I’ve created a short video that shows how to send them directly to the review form for your book on Amazon.

Table of Contents

Finding your direct Amazon review link

All it takes is a few clicks. Here’s how to do it:

Abbreviated transcript/instructions:

• On your book’s sales page, go to the review stars at the top under the book title. (No reviews yet? I cover that later in the video.)
• Hover your mouse over the stars. Click on “see all customer reviews.” That takes me down the page to my reviews.
• Underneath the summary of reviews, you’ll see the option to “review this product.” Click on “write a customer review.” It takes your readers to the review template. This is where readers review your book.
• To share that specific link, go to top of your screen and copy the URL. Use a URL shortener (I use bit.ly but there are others) to make a shorter version.
• When you don’t have reviews already, from your sales page, scroll down to customer reviews. (You’ll still have the customer review section.) You’ll see the “write a customer review” link. Click on that.
• Copy that URL and shorten it.
• Share the link with readers. In particular, include it when you give them the Build Book Buzz Reader Book Review Form .
• Add it to the end of your book so readers can click on it in the e-version or  type it into a browser for the print version.

Why this is important

Like it or not, reader reviews are the “ social proof ” readers look for when making a decision about buying a book.

Most authors struggle to get reviews, so the easier you make it for readers to write a short, honest, and meaningful review, the more likely they will be to support you with a review.

For help finding readers who write reviews, be sure to read “ 9 places to look for readers to write reviews ” on this site.

What’s your best tip for getting reader reviews? Please tell us in a comment! 

Like what you’re reading? Get it delivered to your inbox every week by subscribing to the free Build Book Buzz newsletter. You’ll also get my free “Top 5 Free Book Promotion Resources” cheat sheet immediately!

Sandra Beckwith is an author, book marketing coach, freelance writer, and national award-winning former publicist whose Build Book Buzz book marketing blog is ranked 7th among thousands globally and has been honored as a top website for authors and writers seven times.

48 Comments

Thanks so much for this helpful tip, Sandra!

You’re welcome, Jarm! Thanks for stopping by.

An excellent tip! You always share valuable info — thank you. I’m going to share with my authors and St. Louis Publishers Assoc. community 🙂

I’m so glad it was helpful, Peggy, and thanks for sharing it with the SLPA. You and I met when Bobbi Linkemer recruited me for an in-person workshop for the group! You have so many fantastic members.

Is there a way to include a link that will connect to the reader’s specific Amazon marketplace? As a Canadian, nothing ticks me off more than to be constantly punted over to the US site.

Start with your book’s listing on the country-specific Amazon marketplace. If your book is available in Canada, that’s the review link you’ll want to share.

What I am looking for is a universal link that will direct the reader to whete to leave a review in the Amazon marketplace in their own country. My books are sold all over the world. I can direct readers to book pages in their countries but not the review link. It is frustrating.

I don’t think you’ll find a universal link because there’s no universal sales page.

Thank you so much for sharing this video and instructions, Sandra. I continue to appreciate you and your great blog posts!

You’re welcome, Phoebe! Thank you for such a lovely comment.

Thanks for this easy and important tip! Supplying direct URL links to specific pages on sites is a great idea for this and any other time you want to direct someone’s attention with fewer distractions. It makes it so much easier on the readers. THX again!

So true! Thanks for that important and helpful reminder. It applies to so much more than your book’s review form on Amazon!

It may have been well-intentioned but it does not work. See All Customer Reviews does take you to / Write a Customer Review – but once you click on that, it takes you to YOUR OWN log-in page to Amazon, and once you log-in, it will tell you that you don’t have enough purchases to review this book and there is NO LINKK that you can provide to your readers. I’ve no idea what these readers above thanked you for – but this ‘helpful suggestion’ does not work.

Edita, did you try logging in first?

Also, Edita, you have to have spent at least $50 on Amazon in the past 12 months to review any product, so that’s part of your problem.

Thanks for the post. I do know how to do this, and I include a direct link in my back matter and in my newsletters and anywhere else I can think of. My problem is that most of my readers do not spend $50 with Amazon within the time frame and therefore can’t post a customer review even if they wanted to. Goodreads is an option but I’ve also had readers who don’t want to sign up to GR just to leave a review for me as they’ve had issues with GRs.

How interesting, Vicky. They’ve told you that about their Amazon spending? Pretty hard to get around that one.

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These suggestions are very clear and I’m eager to follow them to create a link, but when I click on write a review, Amazon takes me to my sign-in page, and when I sign in, and am back at the write a review page, the only URL at the top of the page is amazon.com. The longer URL which would pertain to the particular book, does not appear. What might be the problem here?

Tom, have you tried logging in to your account before you go to your book’s page?

QUESTION: Since I have to be signed in to access the review page the link is through my account. Presumably, if they try to use that link it will look like I’m writing the review of my book. Plus, can they continue on in Amazon through my account? I’m probably missing a vital step here LOL

Thanks for any help you can offer! Debbi

Debbi, the review link you can copy when you follow the instructions is not linked to your account. It’s the same link everyone sees when they’re on your book’s “page” on Amazon.

Thank you so much for this valuable info! I am getting ready to publish my first book through KDP. Once I have this link… how do I get it into my ebook if the book is already published? Are we able to easily edit a book after the Publish button is hit? Thank you!

Yes, you can update the file and upload it again. And congratulations on your book!

My book is on pre-order and I am trying to add a link into the final manuscript before it goes off for formatting.

When I click on the ‘Write A Customer Review’ button it says ‘This item is not eligable for review’

Is this because I am the author, or because the book is not yet released?

I would like to pu the link in the manuscript ready to go for formatting. Can you advise?

Jackie, I suspect it’s because it’s not available for purchase — nobody can review it until it is. But I also can’t find a book by you that’s available for pre-order so I can give it a try, too. Could you post a link here?

If you’re self-publishing and it’s print-on-demand for print books, you can easily update the e-book and print files as soon as it goes live.

Thank you, Sandy. It’s not so easy for me to update the files myself as I have them professionally formatted by a third party. This is a universal link to my book It Never Rains But It Paws – A Road Trip Through Politics And A Pandemic; mybook.to/NeverRains

Your formatter will be able to update the files for you. And it’s definitely because the book isn’t published yet.

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hI Sandra – Most helpful (and clever) idea. Can I create and share this link with my reviewers befor the ‘go live on Amazon’ date?

That’s a great question, Michael. No, you can’t. Because readers can’t post a review until it’s live, you also can’t generate a link to share with them. But if you’ve got a review team/street team/launch team/whatever team lined up, I’d grab that link as soon as it publishes and send it out to them.

I’m unable to leave reviews myself, as I haven’t spent the required amount. When I try to access the “leave review” page I get an error message. If I were to give that link to a reader they would get the same message. How to overcome this?

Thomas, you can ask a friend to follow the instructions and get the link for you.

Hello – do your review forms (whether for fiction or NF) address distinctions in language between American and British English? Would be nice if neither set of forms had to address the matter!

Many thanks – John

They don’t, John. Why do you ask — what’s the issue with reviews?

It relates to the audience to whom I’m reaching out. Assume that a given would-be reviewer would prefer to read the review form written in a specific language, and might not otherwise complete the form. This is a thing – albeit not confirmed in this particular instance.

However your form, which presumably is written in American English, may map perfectly to British English. In which case my purchase of such would not give rise to any British English language concerns. Might I bother you to confirm that there are no mapping issues; alternatively, would you be interested in a proofreading of your form for the sake of your international audience?

It is written in American English. It won’t confuse people who speak and read British English. The form contains instructions that anyone who can read English can follow. Readers using the form to review books can write reviews in the language of their choice.

That doesn’t properly answer my question, but thank you for your bother.

It’s the best I can do.

The issue is more around whether I could use the same form for either type of audience, without potentially giving rise to some manner of English language usage offence (or *offense* if you will).

As we know, readers can be a picky AND prickly bunch…

It is not giving me a link without the person signing into Amazon.

It just gives an amazon link to sign in??

Janis, the issue here might be that anyone writing a review has to have spent at least $50 on Amazon, so logging in to your account is how you verify that. Are you logged in when you’re getting your review link?

So, if I understand correctly, I go into an already published book to create the link, then shorten it and add it to the book. Correct? But if the book is already published, does that mean I have to unpublish it, add the link to the manuscript/inside the book, and then republish it?

Joanne, it’s a simple edit to the book, and yes, that’s one option. Not a big deal. You can also simply provide the link with review copies, include it in emails, share it on social media, and so on.

Oh dear, not so easy for me. I created the link and shortened it. I tried to edit my book PDF and had to purchase Adobe Pro. So I copied the shortened link, but now how do I get it to link? Sorry, I’m a 70-year-old, and all this technology is new to me, and my head is about to explode trying to get this to work.

Joanne, I don’t provide tech support, but I hope you can get someone to help you.

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Amazon Is Hosting a Massive Book Sale

Is there anything better than lounging in the sun, reading a fantastic book? I think not. Now is an excellent time to stock up on books for the summer, because Amazon has a huge book sale running through May 20. Ebook prices start at $1, while print books are going for as low as $5. Every genre you can think of is covered in the sale, from classics to children's books to BookTok faves. We'll list our favorites below, but you should check the whole thing out for yourself . Maybe you can finally put a dent in that massive “to be read” pile and start rebuilding.

Be sure to check out our related guides, including the Best Kindles , the Best E-Readers , and the Best Ebook Subscription Services . Don't forget that you can also frequently find discounts on Bookshop.org , or browse our coupons for Books-A-Million , if you'd rather not shop through Amazon.

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If you buy something using links in our stories, we may earn a commission. This helps support our journalism. Learn more .

Amazon Book Sale Deals

We've seen this deal before, but it still matches the best price we've tracked. The Kindle Scribe ( 8/10, WIRED Recommends ) is expensive. This deal makes it a bit more accessible. It's the Best Kindle for note-taking and annotation. It's also the only Kindle that's on sale right now.

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Books are almost always better than their movie adaptations. No shade to the wonderful Kathy Bates, but Misery is definitely one of those cases. I probably shouldn't have read it when I was 13, but I did, and I still think about it. I think it's one of King's best works. If you've already read it, Fairy Tale —a newer King novel—is also on sale for $13 ($8 off).

This memoir comes highly recommended by WIRED reviewer Medea Giordano. She said it “shattered her heart into a million pieces.” I'll be buying a copy based on that recommendation alone, but if you need more convincing, just check out the thousands of 5-star reviews on Amazon.

This memoir has been a New York Times bestseller for 80 weeks and counting. It explores McCurdy's life as a child actor, complete with an overbearing mother, addiction, eating disorders, and more—but it ends on a good note, with themes of resilience and self-discovery. (I'll be buying this one too.)

It's a Dr. Seuss board book and it's $3 and I guarantee the kids in your life will get a kick out of it (pun very much intended). They can lift the flaps and discover opposites. You can read the rhymes. It's a win-win situation.

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Reviewer Scott Gilberton jokingly called this “light reading,” but despite its heaviness, it's still worth reading. This novel sits with you long after you put it down. It's gritty, it's poignant, and despite its heady narrative, it isn't too difficult to read. Most of all, though, it'll stick with you—I recommend having a highlighter handy.

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The Best Way to Rack Up Book Reviews on Amazon

This post was featured on my site The Self Publisher some months ago and I want to share it with you here.

Imagine seeing an ad pop up on Facebook advertising your recently published book—an ad you didn’t pay for.

Imagine seeing your book appearing first in a line of recommended books on the product pages of similar books, and you didn’t pay for a sponsored ad.

Imagine hearing from readers that they learned about your book from an Amazon email blast that encouraged them to buy it.

Wouldn’t it be great to get all that free promotion?

You can—when you get enough authentic, approved reviews on Amazon.

Yes, Amazon Will Promote Your Book!

While Amazon’s algorithms are somewhat of a mystery, it’s a known truth that when your book accrues a certain number of reviews, or a lot of reviews in a short amount of (unspecified) time, Amazon kicks into gear multiple promotions for your book. Free promotion that would probably cost a fortune if you had to foot the bill.

The magic number to start the ball rolling in this free promotion is 50. Fifty reviews merits cross promotion and ranking your book higher than others in the same categories based on search terms. With 75 reviews, Amazon is triggered to send email blasts to customers who’ve bought similar books. Amazon utilizes customer data to provide relevant recommendations.

I get tickled when I’m reading a blog and suddenly one of my books pops up on the side—an Amazon-sponsored ad—suggesting I buy that book. No thanks, already have it. But it brings a smile to my face. Did I mention I love free promotion? I am sure you will too.

Every time your book is reviewed, the algorithms are updated, and your book’s internal ranking increases.

While Amazon isn’t the only site where writers need reviews, it’s where most customers shop for books. Reviews you get on Amazon can often be used on other platforms, but no other marketplace engages in free author promotion as extensively and generously as Amazon.

Getting numerous, honest reviews on Amazon should be at the top of your market strategy list. Having the best keywords might help your book turn up in search results, but if you don’t have a slew of reviews, your book will be overlooked or dismissed by a large number of potential readers. High numbers of reviews adds cred to your brand and your talent as a writer.

Amazon also allows authors to give away their book for free for 5 days over a 90-day period (when enrolled in KDP Select). Why is this helpful in getting book reviews? Because it gives you great exposure to potential readers who might pick up your book because it’s free.

This also increases your chances of ranking high in the Top 100 Free Books list, exposing your title to many more potential readers (readers who might very well write a review for it—but watch for my warning further down).

Amazon’s Rules on Reviews

Due to problems with dishonorable people, Amazon has developed tight rules regarding reviews. While these might seem annoying to authors, they serve to protect unscrupulous people from publishing gobs of fake or paid reviews to skew rankings and algorithms.

Here are some of the things Amazon forbids and flags (and may cause your book to be removed): paid reviews, reviews garnered through bribery (you offer something free in exchange for the review), and swapped reviews (arranging with other authors via social media sites to review each other’s books, which usually does not include actually reading said books).

Verified vs. Unverified

While it can’t be quantified, it’s likely that some potential customers look at how many reviews are “verified” purchases as opposed to unverified. A “verified” purchase means the reviewer bought your book on Amazon, whereas anyone who acquired your book via some other means (purchased elsewhere, given as a gift, a free ARC) will have their review marked “unverified.”

As a potential customer, I don’t pay attention to that. I’m more interested in what the reviewer says about the book. I know that many authors—myself included—send out files of their books to people for an honest review, pre- and post-publishing. So some of those reviews are going to be unverified. But it stands to reason, having predominately verified reviews could positively influence some potential readers. I wouldn’t stress about this.

Quantity and Quality

Getting book reviews takes work and time, and the last thing we writers want to do is waste time, spinning our wheels and getting no useful results.

However, it should go without saying that we don’t just want a lot of reviews; we want good reviews. Ones that are thoughtful, detailed, and personal. And that can take time to accumulate.

It stands to reason that having a lot of positive reviews for your book is social proof that you’ve written something worth reading.

If you want to get a lot of reviews fast, and you’re willing to pay, promo sites like Bookbub (there are many!) can help. I’ve gotten up to 50,000 free downloads in one week via a Bookbub ad offering one of my ebooks for free. And that led to a truckload of reviews (not to mention future sales of my book and other installments in my series as a bonus). However, it can also be hard to land such ads, as the competition for slots can be fierce. It’s worth repeated submission, though, for the book review payoff.

While it can take some time, researching top Amazon ( Vine ) reviewers can garner you some weighty reviews. You can peruse the list of these 1,000 reviewers and find ones who review books like yours (and if they leave a lot of negative reviews, beware). Even if you only get a handful of Vine reviewers to read and review your book, that can be super helpful and influential.

You can Google “free book review sites” and look for ones that promote honest, legal reviews, like OnlineBookClub . Reedsy has a list of 200+ book blogs, updated for 2020, that you can use to find reviewers of your type of book.

Develop Relationships

One suggestion that I never see mentioned but is one that has served me very well is to attend writers’ conferences. Not only I but many writers I know have gotten endorsement blurbs from some of the most successful blockbuster authors by attending conferences and creating genuine relationships.

Let me emphasize those last three words. If you go around conferences strong-arming famous authors [read: ingratiating yourself], begging them to spend precious hours of their life reading your book and write a glowing review, you are going to be labeled a pesky pariah.

Conferences provide opportunities to rub elbows with these authors, and engaging in sincere and considerate conversation could open the door to a generous and willing heart happy to help out. You may find only one, but that’s a great start!

This is also good advice for any effort to garner reviews—be it from friends, writing associates, or your coworkers at your job. Don’t be pushy or whiny. People who sense your humility and genuineness will be drawn to take you up on your request to read and review. Give it a try!

It’s Never Too Early to Start Building Your Mailing List

The best way to get quality reviews is to reach out to those on your mailing list, your social media contacts, and those you’ve sent advance copies to. Ask them in a friendly, non-pressuring way to leave a review, expressing gratitude for their taking the time to read and review your book.

Even if you haven’t finished writing your book, you should get a mailing list started and work on building it. These folks are going to be your most faithful fans and reviewers. Some authors set up street teams (a group of super fans) and get them enthusiastically involved in sharing news about their new release, and once the book is published, they’re usually asked to post their honest reviews right away. With a mailing list, you can share excerpts of your new release and offer an ARC to any who want to read and review. I do this often with my new releases.

Keep these tips in mind:

• Don’t bribe, coerce, or cajole.
• When you send a copy of your book to a potential reader, thank them and tell them: “Be sure that when you leave a review on Amazon for me, you state that you were given a free copy in exchange for writing an honest review.”
• DO ask them to give you an honest review. DON’T threaten them. You’ll make more friends this way, stay out of trouble, and have a clear conscience (reread above section on developing relationships).
• Be professional. Remember: there is nothing disgraceful about asking for reviews or blurbs of endorsement for your book.
• Provide a choice of epub, PDF, and mobi (Kindle) files. You can save a Word doc as a PDF, and there are free sites online that can convert from one file type to another. I like to put my cover on the first page, and it’s wise to test the file (send the mobi to your Kindle and download a program that can open an epub file (I use Adobe Digital Editions )

Reviews over Time

In order to stay ranking high and keep Amazon’s algorithm attention, you’ll need to get a steady stream of reviews over time. That’s why it’s not a great idea to tell all your fans or mailing list recipients to post their review on one specific day. It’s better if they flow in as a stream and not a tsunami.

Don’t run that free KDP promotion during launch week. Offer your book for free one or two days a month, and that will draw in new readers whose reviews will come in over time.

Consider using a free, reputable book review site—maybe one each month—to attract new readers. I recently did a NetGalley promotion (yes, I did pay for that), and netted a lot of readers who downloaded (for free) my book file. NetGalley reviewers are bloggers, librarians, booksellers, educators, journalists, and members of the media. Reviewers give your book a rating and offer feedback. My next step is to contact the reviewers who haven’t yet left a review and politely ask if they would post one on Amazon.

Keep in mind that any reviews you get, you can manually enter them through your Author Central account on Amazon so the reviews will show up on your product page. So no worries about pressuring readers to head over to Amazon to post it themselves. However, these reviews appear on your page’s Editorial Reviews section, not in the usual Amazon review pages (and so won’t be ranked by 1-5 stars or counted as part of your number of reviews).

Go back to your list of book bloggers and review sites. Consider contacting blogs on a weekly basis to accrue new contacts and get more reviews. Keep a chart of who you contact when.

How to Avoid Negative Reviews

Let’s face reality here: you will get negative reviews. But you’re in good company. The most famous, successful authors have plenty of negative reviews. Not everyone will love your book.

The few negative reviews I’ve gotten over the years have mostly been from readers who picked up my book during a free promotion. Some admit in their review “I never read this genre” or “this isn’t my type of book.” Meaning, they wouldn’t have bought my book (which makes me groan and mutter, “So why did you bother reading my book?”).

This is part of the tradeoff with doing free promotions. You will probably get reviews from those who don’t like or understand your genre, and, sadly, you can’t block or forbid them from leaving a review or remove said review. Good news is they probably won’t download your next book during a freebie period.

Here are some ways to fend off negative reviews:

• Have your book professionally edited and proofread.
• Better yet, have a professional critique your book before editing to ensure it’s well structured.
• Make sure your formatting looks good, for both ebook and paperback. It’s not hard to learn how to format an ebook. Get Mark Coker’s free style book (Smashwords founder). I download Amazon’s templates for paperback and paste all my content in. Or you can hire a designer to help you. But do it right.
• Write description copy that accurately describes the genre and story—don’t mislead potential readers. Also, if your book contains “heat” (venturing into erotica) or descriptive violence, warn your reader. It’s the responsible thing to do. And, honestly, you want your target readers to be enjoying your book.
• Don’t make promises you can’t keep. This applies to self-help and other types of nonfiction. You might hope your readers will get healed, rich, happy, or successful by following your five-step secret method, but if you guarantee they will get these results, you are going to have some pretty angry customers leaving scathing reviews.
• Your book shouldn’t be a thinly veiled advertising platform for other books or services. It’s fine to list some of your other publications or resources at the back of your book, and it’s wise to include an excerpt of one of those other books to entice readers to buy it (and putting in a link to buy is fine). But don’t have promotions and special offers sprinkled throughout your pages. It’s spammy and off-putting.
• Did I mention you must have your book professionally edited and proofread?

Encourage Readers to Leave a Review Right after They Read

While Amazon emails customers to leave reviews some days after they purchase anything on their site, a personal encouragement at the back of your book, along with a link (if an ebook), will probably persuade readers to leave that honest review.

This is what I write: “The best way to thank an author for writing a book you enjoyed is to leave an honest review! Click here to post your review of [book title]. Thank you so much for taking the time to let other readers know what you thought of my book.” I put a hyperlink in connected to the words click here (don’t show the very long URL).

If your book isn’t published yet, you will have to wait until you’ve at least got it up for presale (one good reason to use that feature) in order to get your Amazon book page URL. Once you have that, plug in the URL to your request for a review.

Once the book is published, you can use the link that directly goes to the book review page for your book. Here’s how you do it:

• Go to your product page once your book is live, click on the reviews button, then scroll down to the bottom and click on “see all __ customer reviews. Click on that link.
• Now, grab the URL in the search bar at the top.
• Only grab to the end of the numbers and include the forward slash. It should look something like this: http://www.amazon.com/Colorado-Hope-Historical-Western-Romance-ebook/ product-reviews /B00PIAD22K/

Notice that the URL includes “product-reviews” in there. That’s the nice, clean link to your reviews page.

So what happens when the reader clicks that link?

She gets taken right to the top of your review page where there is a nice button that says “write a review.”

Getting reviews on Amazon—honest, authentic reviews—will take time and effort, but it’s worth it. As the reviews pile up, you’ll see your sales ranking rise and your book will come up higher in search results.

But don’t forget the big picture: it’s about relationships. Build a fan base of happy readers who love your books. Take the time to master your craft, write the best books you can, take pride in them, and make sure they are professionally edited, with attractive covers and description that accurately describes your content. If you focus on those things and put out the effort, you will have a lot more than just reviews. You’ll have a joyful writing career.

Featured Photo by  Markus Spiske  on  Unsplash .

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