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40 Strong Persuasive Writing Examples (Essays, Speeches, Ads, and More)

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The more we read, the better writers we become. Teaching students to write strong persuasive essays should always start with reading some top-notch models. This round-up of persuasive writing examples includes famous speeches, influential ad campaigns, contemporary reviews of famous books, and more. Use them to inspire your students to write their own essays. (Need persuasive essay topics? Check out our list of interesting persuasive essay ideas here! )

• Persuasive Essays
• Persuasive Speeches
• Advertising Campaigns

Persuasive Essay Writing Examples

From the earliest days of print, authors have used persuasive essays to try to sway others to their own point of view. Check out these top persuasive essay writing examples.

Professions for Women by Virginia Woolf

Sample lines: “Outwardly, what is simpler than to write books? Outwardly, what obstacles are there for a woman rather than for a man? Inwardly, I think, the case is very different; she has still many ghosts to fight, many prejudices to overcome. Indeed it will be a long time still, I think, before a woman can sit down to write a book without finding a phantom to be slain, a rock to be dashed against. And if this is so in literature, the freest of all professions for women, how is it in the new professions which you are now for the first time entering?”

The Crisis by Thomas Paine

Sample lines: “These are the times that try men’s souls. The summer soldier and the sunshine patriot will, in this crisis, shrink from the service of their country; but he that stands by it now, deserves the love and thanks of man and woman. Tyranny, like hell, is not easily conquered; yet we have this consolation with us, that the harder the conflict, the more glorious the triumph. What we obtain too cheap, we esteem too lightly: it is dearness only that gives every thing its value.”

Politics and the English Language by George Orwell

Sample lines: “As I have tried to show, modern writing at its worst does not consist in picking out words for the sake of their meaning and inventing images in order to make the meaning clearer. It consists in gumming together long strips of words which have already been set in order by someone else, and making the results presentable by sheer humbug.”

Letter From a Birmingham Jail by Dr. Martin Luther King Jr.

Sample lines: “We know through painful experience that freedom is never voluntarily given by the oppressor; it must be demanded by the oppressed. Frankly, I have yet to engage in a direct action campaign that was ‘well timed’ in the view of those who have not suffered unduly from the disease of segregation. For years now I have heard the word ‘Wait!’ It rings in the ear of every Negro with piercing familiarity. This ‘Wait’ has almost always meant ‘Never.’ We must come to see, with one of our distinguished jurists, that ‘justice too long delayed is justice denied.'”

Civil Disobedience by Henry David Thoreau

Sample lines: “Even voting for the right is doing nothing for it. It is only expressing to men feebly your desire that it should prevail. A wise man will not leave the right to the mercy of chance, nor wish it to prevail through the power of the majority. There is but little virtue in the action of masses of men.”

Go Gentle Into That Good Night by Roger Ebert

Sample lines: “‘Kindness’ covers all of my political beliefs. No need to spell them out. I believe that if, at the end of it all, according to our abilities, we have done something to make others a little happier, and something to make ourselves a little happier, that is about the best we can do. To make others less happy is a crime.”

The Way to Wealth by Benjamin Franklin

Sample lines: “Methinks I hear some of you say, must a man afford himself no leisure? I will tell thee, my friend, what Poor Richard says, employ thy time well if thou meanest to gain leisure; and, since thou art not sure of a minute, throw not away an hour. Leisure is time for doing something useful; this leisure the diligent man will obtain, but the lazy man never; so that, as Poor Richard says, a life of leisure and a life of laziness are two things.”

The Crack-Up by F. Scott Fitzgerald

Sample lines: “Of course all life is a process of breaking down, but the blows that do the dramatic side of the work—the big sudden blows that come, or seem to come, from outside—the ones you remember and blame things on and, in moments of weakness, tell your friends about, don’t show their effect all at once.”

Open Letter to the Kansas School Board by Bobby Henderson

Sample lines: “I am writing you with much concern after having read of your hearing to decide whether the alternative theory of Intelligent Design should be taught along with the theory of Evolution. … Let us remember that there are multiple theories of Intelligent Design. I and many others around the world are of the strong belief that the universe was created by a Flying Spaghetti Monster. … We feel strongly that the overwhelming scientific evidence pointing towards evolutionary processes is nothing but a coincidence, put in place by Him. It is for this reason that I’m writing you today, to formally request that this alternative theory be taught in your schools, along with the other two theories.”

Open Letter to the United Nations by Niels Bohr

Sample lines: “Humanity will, therefore, be confronted with dangers of unprecedented character unless, in due time, measures can be taken to forestall a disastrous competition in such formidable armaments and to establish an international control of the manufacture and use of the powerful materials.”

Persuasive Speech Writing Examples

Many persuasive speeches are political in nature, often addressing subjects like human rights. Here are some of history’s most well-known persuasive writing examples in the form of speeches.

I Have a Dream by Dr. Martin Luther King Jr.

Sample lines: “And so even though we face the difficulties of today and tomorrow, I still have a dream. It is a dream deeply rooted in the American dream. I have a dream that one day this nation will rise up and live out the true meaning of its creed: We hold these truths to be self-evident, that all men are created equal.”

Woodrow Wilson’s War Message to Congress, 1917

Sample lines: “There are, it may be, many months of fiery trial and sacrifice ahead of us. It is a fearful thing to lead this great peaceful people into war, into the most terrible and disastrous of all wars, civilization itself seeming to be in the balance. But the right is more precious than peace, and we shall fight for the things which we have always carried nearest our hearts—for democracy, for the right of those who submit to authority to have a voice in their own governments, for the rights and liberties of small nations, for a universal dominion of right by such a concert of free peoples as shall bring peace and safety to all nations and make the world itself at last free.”

Chief Seattle’s 1854 Oration

Sample lines: “I here and now make this condition that we will not be denied the privilege without molestation of visiting at any time the tombs of our ancestors, friends, and children. Every part of this soil is sacred in the estimation of my people. Every hillside, every valley, every plain and grove, has been hallowed by some sad or happy event in days long vanished. Even the rocks, which seem to be dumb and dead as they swelter in the sun along the silent shore, thrill with memories of stirring events connected with the lives of my people, and the very dust upon which you now stand responds more lovingly to their footsteps than yours, because it is rich with the blood of our ancestors, and our bare feet are conscious of the sympathetic touch.”

Women’s Rights Are Human Rights, Hillary Rodham Clinton

Sample lines: “What we are learning around the world is that if women are healthy and educated, their families will flourish. If women are free from violence, their families will flourish. If women have a chance to work and earn as full and equal partners in society, their families will flourish. And when families flourish, communities and nations do as well. … If there is one message that echoes forth from this conference, let it be that human rights are women’s rights and women’s rights are human rights once and for all.”

I Am Prepared to Die, Nelson Mandela

Sample lines: “Above all, My Lord, we want equal political rights, because without them our disabilities will be permanent. I know this sounds revolutionary to the whites in this country, because the majority of voters will be Africans. This makes the white man fear democracy. But this fear cannot be allowed to stand in the way of the only solution which will guarantee racial harmony and freedom for all. It is not true that the enfranchisement of all will result in racial domination. Political division, based on color, is entirely artificial and, when it disappears, so will the domination of one color group by another. … This then is what the ANC is fighting. Our struggle is a truly national one. It is a struggle of the African people, inspired by our own suffering and our own experience. It is a struggle for the right to live.”

The Struggle for Human Rights by Eleanor Roosevelt

Sample lines: “It is my belief, and I am sure it is also yours, that the struggle for democracy and freedom is a critical struggle, for their preservation is essential to the great objective of the United Nations to maintain international peace and security. Among free men the end cannot justify the means. We know the patterns of totalitarianism—the single political party, the control of schools, press, radio, the arts, the sciences, and the church to support autocratic authority; these are the age-old patterns against which men have struggled for 3,000 years. These are the signs of reaction, retreat, and retrogression. The United Nations must hold fast to the heritage of freedom won by the struggle of its people; it must help us to pass it on to generations to come.”

Freedom From Fear by Aung San Suu Kyi

Sample lines: “Saints, it has been said, are the sinners who go on trying. So free men are the oppressed who go on trying and who in the process make themselves fit to bear the responsibilities and to uphold the disciplines which will maintain a free society. Among the basic freedoms to which men aspire that their lives might be full and uncramped, freedom from fear stands out as both a means and an end. A people who would build a nation in which strong, democratic institutions are firmly established as a guarantee against state-induced power must first learn to liberate their own minds from apathy and fear.”

Harvey Milk’s “The Hope” Speech

Sample lines: “Some people are satisfied. And some people are not. You see there is a major difference—and it remains a vital difference—between a friend and a gay person, a friend in office and a gay person in office. Gay people have been slandered nationwide. We’ve been tarred and we’ve been brushed with the picture of pornography. In Dade County, we were accused of child molestation. It is not enough anymore just to have friends represent us, no matter how good that friend may be.”

The Union and the Strike, Cesar Chavez

Sample lines: “We are showing our unity in our strike. Our strike is stopping the work in the fields; our strike is stopping ships that would carry grapes; our strike is stopping the trucks that would carry the grapes. Our strike will stop every way the grower makes money until we have a union contract that guarantees us a fair share of the money he makes from our work! We are a union and we are strong and we are striking to force the growers to respect our strength!”

Nobel Lecture by Malala Yousafzai

Sample lines: “The world can no longer accept that basic education is enough. Why do leaders accept that for children in developing countries, only basic literacy is sufficient, when their own children do homework in algebra, mathematics, science, and physics? Leaders must seize this opportunity to guarantee a free, quality, primary and secondary education for every child. Some will say this is impractical, or too expensive, or too hard. Or maybe even impossible. But it is time the world thinks bigger.”   

Persuasive Writing Examples in Advertising Campaigns

Ads are prime persuasive writing examples. You can flip open any magazine or watch TV for an hour or two to see sample after sample of persuasive language. Here are some of the most popular ad campaigns of all time, with links to articles explaining why they were so successful.

Nike: Just Do It

The iconic swoosh with the simple tagline has persuaded millions to buy their kicks from Nike and Nike alone. Teamed with pro sports-star endorsements, this campaign is one for the ages. Blinkist offers an opinion on what made it work.

Dove: Real Beauty

Beauty brand Dove changed the game by choosing “real” women to tell their stories instead of models. They used relatable images and language to make connections, and inspired other brands to try the same concept. Learn why Global Brands considers this one a true success story.

Wendy’s: Where’s the Beef?

Today’s kids are too young to remember the cranky old woman demanding to know where the beef was on her fast-food hamburger. But in the 1980s, it was a catchphrase that sold millions of Wendy’s burgers. Learn from Better Marketing how this ad campaign even found its way into the 1984 presidential debate.

De Beers: A Diamond Is Forever

A diamond engagement ring has become a standard these days, but the tradition isn’t as old as you might think. In fact, it was De Beers jewelry company’s 1948 campaign that created the modern engagement ring trend. The Drum has the whole story of this sparkling campaign.

Volkswagen: Think Small

Americans have always loved big cars. So in the 1960s, when Volkswagen wanted to introduce their small cars to a bigger market, they had a problem. The clever “Think Small” campaign gave buyers clever reasons to consider these models, like “If you run out of gas, it’s easy to push.” Learn how advertisers interested American buyers in little cars at Visual Rhetoric.

American Express: Don’t Leave Home Without It

AmEx was once better known for traveler’s checks than credit cards, and the original slogan was “Don’t leave home without them.” A simple word change convinced travelers that American Express was the credit card they needed when they headed out on adventures. Discover more about this persuasive campaign from Medium.

Skittles: Taste the Rainbow

These candy ads are weird and intriguing and probably not for everyone. But they definitely get you thinking, and that often leads to buying. Learn more about why these wacky ads are successful from The Drum.

Maybelline: Maybe She’s Born With It

Smart wordplay made this ad campaign slogan an instant hit. The ads teased, “Maybe she’s born with it. Maybe it’s Maybelline.” (So many literary devices all in one phrase!) Fashionista has more on this beauty campaign.

Coca-Cola: Share a Coke

Seeing their own name on a bottle made teens more likely to want to buy a Coke. What can that teach us about persuasive writing in general? It’s an interesting question to consider. Learn more about the “Share a Coke” campaign from Digital Vidya.

Always: #LikeaGirl

Talk about the power of words! This Always campaign turned the derogatory phrase “like a girl” on its head, and the world embraced it. Storytelling is an important part of persuasive writing, and these ads really do it well. Medium has more on this stereotype-bashing campaign.   

Editorial Persuasive Writing Examples

Newspaper editors or publishers use editorials to share their personal opinions. Noted politicians, experts, or pundits may also offer their opinions on behalf of the editors or publishers. Here are a couple of older well-known editorials, along with a selection from current newspapers.

Yes, Virginia, There Is a Santa Claus (1897)

Sample lines: “Yes, Virginia, there is a Santa Claus. He exists as certainly as love and generosity and devotion exist, and you know that they abound and give to your life its highest beauty and joy. Alas! How dreary would be the world if there were no Santa Claus. It would be as dreary as if there were no Virginias.”

What’s the Matter With Kansas? (1896)

Sample lines: “Oh, this IS a state to be proud of! We are a people who can hold up our heads! What we need is not more money, but less capital, fewer white shirts and brains, fewer men with business judgment, and more of those fellows who boast that they are ‘just ordinary clodhoppers, but they know more in a minute about finance than John Sherman,’ we need more men … who hate prosperity, and who think, because a man believes in national honor, he is a tool of Wall Street.”

America Can Have Democracy or Political Violence. Not Both. (The New York Times)

Sample lines: “The nation is not powerless to stop a slide toward deadly chaos. If institutions and individuals do more to make it unacceptable in American public life, organized violence in the service of political objectives can still be pushed to the fringes. When a faction of one of the country’s two main political parties embraces extremism, that makes thwarting it both more difficult and more necessary. A well-functioning democracy demands it.”

The Booster Isn’t Perfect, But Still Can Help Against COVID (The Washington Post)

Sample lines: “The booster shots are still free, readily available and work better than the previous boosters even as the virus evolves. Much still needs to be done to build better vaccines that protect longer and against more variants, including those that might emerge in the future. But it is worth grabbing the booster that exists today, the jab being a small price for any measure that can help keep COVID at bay.”

If We Want Wildlife To Thrive in L.A., We Have To Share Our Neighborhoods With Them (Los Angeles Times)

Sample lines: “If there are no corridors for wildlife movement and if excessive excavation of dirt to build bigger, taller houses erodes the slope of a hillside, then we are slowly destroying wildlife habitat. For those people fretting about what this will do to their property values—isn’t open space, trees, and wildlife an amenity in these communities?”   

Persuasive Review Writing Examples

Book or movie reviews are more great persuasive writing examples. Look for those written by professionals for the strongest arguments and writing styles. Here are reviews of some popular books and movies by well-known critics to use as samples.

The Great Gatsby (The Chicago Tribune, 1925)

Sample lines: “What ails it, fundamentally, is the plain fact that it is simply a story—that Fitzgerald seems to be far more interested in maintaining its suspense than in getting under the skins of its people. It is not that they are false: It is that they are taken too much for granted. Only Gatsby himself genuinely lives and breathes. The rest are mere marionettes—often astonishingly lifelike, but nevertheless not quite alive.”

Harry Potter and the Sorcerer’s Stone (The Washington Post, 1999)

Sample lines: “Obviously, Harry Potter and the Sorcerer’s Stone should make any modern 11-year-old a very happy reader. The novel moves quickly, packs in everything from a boa constrictor that winks to a melancholy Zen-spouting centaur to an owl postal system, and ends with a scary surprise. Yet it is, essentially, a light-hearted thriller, interrupted by occasional seriousness (the implications of Harry’s miserable childhood, a moral about the power of love).”

Twilight (The Telegraph, 2009)

Sample lines: “No secret, of course, at whom this book is aimed, and no doubt, either, that it has hit its mark. The four Twilight novels are not so much enjoyed, as devoured, by legions of young female fans worldwide. That’s not to say boys can’t enjoy these books; it’s just that the pages of heart-searching dialogue between Edward and Bella may prove too long on chat and too short on action for the average male reader.”

To Kill a Mockingbird (Time, 1960)

Sample lines: “Author Lee, 34, an Alabaman, has written her first novel with all of the tactile brilliance and none of the preciosity generally supposed to be standard swamp-warfare issue for Southern writers. The novel is an account of an awakening to good and evil, and a faint catechistic flavor may have been inevitable. But it is faint indeed; novelist Lee’s prose has an edge that cuts through cant, and she teaches the reader an astonishing number of useful truths about little girls and about Southern life.”

The Diary of Anne Frank (The New York Times, 1952)

Sample lines: “And this quality brings it home to any family in the world today. Just as the Franks lived in momentary fear of the Gestapo’s knock on their hidden door, so every family today lives in fear of the knock of war. Anne’s diary is a great affirmative answer to the life-question of today, for she shows how ordinary people, within this ordeal, consistently hold to the greater human values.”   

What are your favorite persuasive writing examples to use with students? Come share your ideas in the WeAreTeachers HELPLINE group on Facebook .

Plus, the big list of essay topics for high school (120+ ideas) ..

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101 Interesting Persuasive Essay Topics for Kids and Teens

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Writing an Informative Essay

Informative essays engage readers with new, interesting, and often surprising facts and details about a subject. Informative essays are educational; readers expect to learn something new from them. In fact, much of the reading and writing done in college and the workplace is informative. From textbooks to reports to tutorials like this one, informative writing imparts important and useful information about a topic.

This tutorial refers to the sample informative outline and final essay written by fictional student Paige Turner.

Reasons to Write Informatively

Your purpose for writing and the audience for whom you are writing will impact the depth and breadth of information you provide, but all informative writing aims to present a subject without opinions or bias. Some common reasons to write informatively are to

• report findings that an audience would find interesting,
• present facts that an audience would find useful, and
• communicate information about a person, place, event, issue, or change that would improve an audience’s understanding.

Characteristics of Informative Essays

Informative essays present factual information and do not attempt to sway readers’ opinions about it. Other types of academic and workplace writing do try to influence readers’ opinions:

• Expository essays aim to expose a truth about an issue in order to influence how readers view the issue.
• Persuasive essays aim to influence readers’ opinions, so they will adopt a particular position or take a certain course of action.

Expository and persuasive essays make “arguments.” The only argument an informative essay makes is that something exists, did exist, is happening, or has happened, and the point of the essay is not to convince readers of this but to tell them about it.

• Informative essays seek to enlighten and educate readers, so they can make their own educated opinions and decisions about what to think and how to act.

Strategies for Writing Informatively

Informative essays provide useful information such as facts, examples, and evidence from research in order to help readers understand a topic or see it more clearly. While informative writing does not aim to appeal emotionally to readers in order to change their opinions or behaviors, informative writing should still be engaging to read. Factual information is not necessarily dry or boring. Sometimes facts can be more alarming than fiction!

Writers use various strategies to engage and educate readers. Some strategies include

• introducing the topic with an alarming fact or arresting image;
• asserting what is true or so about the subject in a clear thesis statement;
• organizing the paragraphs logically by grouping related information;
• unifying each paragraph with a topic sentence and controlling idea;
• developing cohesive paragraphs with transition sentences;
• using precise language and terminology appropriate for the topic, purpose, and audience; and
• concluding with a final idea or example that captures the essay’s purpose and leaves a lasting impression.

Five Steps for Getting Started

1. Brainstorm and choose a topic.

• Sample topic : The opioid epidemic in the United States.
• The opiod epidemic or even opiod addiction would would be considered too broad for a single essay, so the next steps aim to narrow this topic down.

2. Next, write a question about the topic that you would like to answer through research.

• Sample question : What major events caused the opioid crisis in the United States?
• This question aims to narrow the topic down to causes of the epidemic in the US.

3. Now go to the Purdue Global Library to find the answers to your research question.

As you begin reading and collecting sources, write down the themes that emerge as common answers. Later, in step four, use the most common answers (or the ones you are most interested in writing and discussing) to construct a thesis statement.

• Sample answers: aggressive marketing, loopholes in prescription drug provider programs, and economic downturn.

4. Next, provide purpose to your paper by creating a thesis statement.

The thesis attempts to frame your research question. The sample thesis below incorporates three of the more common answers for the research question from step two: What caused the opioid crisis in the United States?

• Thesis Statement : Aggressive marketing, loopholes in prescription drug provider programs, and economic downturn contributed to the current opioid crisis in the United States.
• Writing Tip : For additional help with thesis statements, please visit our Writing a Thesis Statement article. For help with writing in 3rd person, see our article on Formal Vs. Informal Writing .

5. Now follow each numbered step in the “Suggested Outline Format and Sample” below.

Sample answers have been provided for “I. Introduction” and “II. First Cause.” A complete sample outline can be seen here. A complete sample informative essay can be seen here.

Suggested Outline Format and Sample

I. INTRODUCTION

A. First provide a topic sentence that introduces the main topic: Sample topic sentence : There is a current prescription pain medication addiction and abuse epidemic possibly caused by an excessive over prescription of these medications.

B. Now provide a couple sentences with evidence to support the main topic: Sample sentence one with evidence to support the main topic : According to Dr. Nora Volkow, Director of National Institute on Drug Abuse (NIDA), in testimony before the 115th Congress, “In 2016, over 11 million Americans misused prescription opioids … and 2.1 million had an opioid use disorder due to prescription opioids” (Federal Efforts to Combat the Opioid Crisis, 2017, p. 2).

C. Sample sentence two with evidence to support the main topic : Volkow indicated “more than 300,000 Americans have died of an opioid overdose” since 2013 (Federal Efforts to Combat the Opioid Crisis, 2017, p.2).

D. Sample sentence three with evidence to support the main topic : According to Perez-Pena (2017), the Center for Disease Control and Prevention reported more than 25,000 people in the United States died in 2015 from overdosing on opioids Fentanyl, Oxycodone, and Hydrocodone.

E. Toward the end of the introduction, include your thesis statement written in the 3rd-person point-of-view: Sample thesis statement : Potential solutions to the growing opioid epidemic may be illuminated by examining how opioid addiction is triggered through aggressive pharmaceutical marketing, how opioid addiction manifests among prescribed patients, and how economic downturns play a role in the increase of opioid addiction.

F. Write down the library sources you can use in this introductory paragraph to help support the main topic.

• Federal Efforts to Combat the Opioid Crisis, 2017
• Perez-Pena, 2017
• Writing Tip : For more help writing an introduction, please refer to this article on introductions and conclusions .

II. FIRST CAUSE

A. First provide a topic sentence that introduces the first cause of the opioid epidemic: Sample topic sentence that introduces the first cause : One issue that helped contribute to the opioid epidemic is aggressive marketing by pharmaceutical manufacturers.

B. Now provide sentences with evidence to support the first cause: Sample sentence one with evidence that supports the first cause : Perez-Pena (2017) concluded that while the healthcare industry was attempting to effectively and efficiently treat patients with chronic pain, pharmaceutical companies were providing funding to prominent doctors, medical societies, and patient advocacy groups in order to win support for a particular drug’s adoption and usage.

C. Sample sentence two with evidence to support the first cause : In fact, pharmaceutical companies continue to spend millions on promotional activities and materials that deny or trivialize any risks of opioid use while at the same time overstating each drug’s benefit (Perez-Pina, 2017).

D. Next, add more information or provide concluding or transitional sentences that foreshadows the upcoming second cause: Sample concluding and transitional sentence that foreshadow the second cause : Although aggressive marketing by pharmaceutical companies played a large role in opioid addiction, patients are to blame too, as many take advantage of holes in the healthcare provider system in order to remedy their addiction.

E. Write down the library sources you can use in this body paragraph to help support the first cause:

• Writing Tip : For more assistance working with sources, please visit the Using Sources page here.

III. SECOND CAUSE

A. First provide a topic sentence that introduces the second cause.

B. Now provide sentences with evidence to support the second cause.

C. Next, add more information or provide concluding or transitional sentences that foreshadows the upcoming third cause.

D. Write down the library sources you can use in this body paragraph to help support the second cause:

• Writing Tip : Listen to Writing Powerful Sentences for information and features of effective writing.

IV. THIRD CAUSE

A. First provide a topic sentence that introduces the third cause.

B. Now provide sentences with evidence to support the third cause.

C. Next, add more information or provide a concluding sentence or two.

D. Write down the library sources you can use in this body paragraph to help support the third cause:

V. CONCLUSION: Summary of key points and evidence discussed.

• Writing Tip : For more help writing a conclusion, refer to this podcast on endings .
• Writing Tip : Have a question? Leave a comment below or Purdue Global students, click here to access the Purdue Global Writing Center tutoring platform and available staff.
• Writing Tip : Ready to have someone look at your paper? Purdue Global students, click here to submit your assignment for feedback through our video paper review service.

See a Sample Informative Essay Outline here .

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dang bro i got an A

Having faith with all this mentioned, that i will pass my english class at a college. Thank you for posting.

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Writing a Persuasive Essay in 7 Main Steps

In a world where being able to communicate well is so important, persuasive writing becomes invaluable. It goes beyond stating mere expression of opinions; it helps you sway others to your viewpoint and effectively convey your message. So, no more struggling to get your point across – let's learn how to make your persuasive essay both informative and truly convincing in our ultimate guide!

What Is a Persuasive Essay?

A persuasive essay aims to persuade the reader to agree with your viewpoint by presenting convincing arguments, research, and ideas. In this type of essay, you rely on logic and reason to demonstrate why your perspective is more valid than others. To achieve this, you need to present clear arguments supported by compelling facts and logical reasoning. There are several key elements that should be included in these essays:

• A clear thesis statement or main idea that guides your essay's focus.
• An opening paragraph that introduces your thesis statement and sets the stage for your argument.
• Body paragraphs that use specific research evidence to support your points.
• Smooth transitions between paragraphs that connect ideas in a clear and engaging manner.
• Addressing counterarguments to acknowledge and refute opposing viewpoints.
• A conclusion that reinforces your central idea without repeating it word for word.

Elements of a Persuasive Essay

Persuasive essays rely on three key elements called modes of persuasion . These were introduced by Aristotle, a famous philosopher, to help make arguments strong and convincing.

First, there's logos , which means using evidence and logical reasoning to support your points. It's crucial to clearly state your main argument and back it up with solid evidence. Remember, what counts as convincing evidence can vary depending on who you're trying to persuade.

Next up is pathos , which involves appealing to people's emotions. Sharing personal stories can be really effective here because they help readers connect emotionally with your argument. Plus, personal anecdotes can give your essay a unique voice.

Lastly, there's ethos , which is all about building trust and credibility with your audience. The way you write your essay—whether it's serious, funny, or sincere—can affect how readers see you. Using reliable sources and showing empathy can also help establish your credibility. And when you're making claims, it's important to consider what your readers already believe and try to address any doubts they might have.

Feeling overwhelmed by all this info? Just say - ' write my paper ,' and our expert writers will jump in to assist you right away!

How to Write a Persuasive Essay in 7 Steps

Writing a persuasive essay usually follows a structured format: introduction, body, conclusion . Unlike argument essays, which involve discussing and attacking alternate views, persuasive essays aim to convince the reader of your argument's validity. They're a bit more gentle and understanding in tone. To craft a solid persuasive essay, follow the 7 steps in this section. And while you're at it, don't forget to explore our guide on how to write an argumentative essay , too. These two types of assignments are the most common in school and college.

Step 1: Topic Selection and Research

Choosing a good topic is where you start when writing a persuasive essay. Think about things that really interest you and make you feel strongly. But it's not just about what you like; you also need to think about what matters to your readers. Do some digging to learn more about your topic. Look into different parts of it by checking out reliable sources like books, websites, and academic articles.

While you're doing your research, keep an eye out for different opinions and new ideas about your topic. This helps you get ready for arguments against your point of view. It's also important to see if there's enough evidence out there to back up what you believe. Having lots of evidence makes it easier to make a strong case.

For more help on picking a topic, check out our persuasive essay topics .

Step 2: Develop a Strong Thesis Statement

A well-developed thesis statement should be specific, concise, and debatable. Avoid saying things that are too vague or broad, as they won't give your essay a clear direction. Instead, try to come up with a thesis that clearly says what you believe and encourages people to think about it critically.

Make sure your thesis statement is backed up by the evidence you found in your research. Use facts, numbers, or opinions from experts to support what you're saying and make your argument stronger.

Also, think about how your thesis statement fits into your whole persuasive essay. It should not only outline your main argument but also give a hint about why it's important.

Step 3: Create an Outline

An academic persuasive essay outline typically follows the 'classical' structure, which is based on techniques used by ancient Roman rhetoricians. Here are the basic elements your outline should include:

Step 4: Write the Introduction

When writing a persuasive essay introduction, it should not only give background information but also frame it as a problem or issue, known as the exigence. Presenting a clearly defined problem and proposing the thesis as a solution makes for a compelling introduction, as readers naturally want to see problems solved.

Here's a breakdown of an effective persuasive essay introduction:

• Hook : Begin with a brief anecdote that highlights an emerging issue, capturing the reader's attention.
• Context : Provide background information related to the topic.
• Problem : Connect the anecdote with the emerging issue, presenting it as a problem in need of addressing.
• Debate : Mention briefly the existing debate surrounding how to respond to the problem.
• Claim : Conclude the introduction by hinting at how you intend to address the problem, presented in a conversational tone as part of an ongoing dialogue.

Step 5: Delve into Body Paragraphs

The core of a persuasive essay lies in presenting a claim supported by reasoning and evidence. This means that much of the essay's body is dedicated to providing supporting reasons backed by evidence. A common approach taught in schools and colleges is the PEAS formula:

• Point : Start by explaining your reason clearly. For example, 'Another reason why we need to recycle is because...'
• Evidence : After explaining your reason, give proof that supports it. You can mention facts or share what experts say. You might say, ' I saw in a study that.. .' or ' Scientists have found that.. .'
• Analysis : Explain how your proof supports your reason. You can say, ' This means that.. .' or ' This shows us that... '
• Summary/So what? : Finish by quickly summarizing everything you said before. Then, explain why it's important or what it means for your argument.

Step 6: Address Counterarguments

When you're dealing with counterarguments, pick the response strategy that matches your argument.

• If you agree with some points from the counterargument, acknowledge them and explain why they're not important for your topic. 
• If the counterargument uses different evidence, say why it's not trustworthy. 
• If the counterargument looks at evidence in a different way, explain why their understanding is wrong. 
• If the counterargument weakens your point with evidence, explain why it doesn't actually disprove your argument.

Use phrases like these to introduce counterarguments:

• Some researchers say...
• Critics argue that...
• Others might think...
• There's a different view that...

And transition like this from counterargument to response:

• While some of that makes sense, I still believe...
• Even if that's true, it doesn't change the fact that...
• Those points are interesting, but they don't affect my argument because...
• I see where you're coming from, but I can't agree because...

Step 7: Conclude with a Call to Action or a Memorable Closing Statement

A good persuasive conclusion should do two things:

• Summarize the main points of your essay. If it's a longer essay, using phrases like 'I have argued that' can help, but for shorter essays, it might not be needed since the reader will remember the main ideas.
• Address the ' So what? ' or ' Now what? ' challenge. Imagine your reader asking, 'Okay, I'm convinced by your essay, but why are these ideas important? What should I do with them? Do you expect things to change?' Depending on whether your essay aims to change how people think or act, offer brief action points or insights into the implications of your ideas.

Consider ending with an anecdote, fact, or quote that highlights the significance of your argument.

Also, take a look at our guide on how to write a synthesis essay . It's a common type of assignment you'll encounter in school and college.

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Persuasive Essay Examples

Here are great examples of persuasive essays to inspire you. If you like the writing style of our authors, you can buy essay paper from them, who will ensure a high-quality document specifically tailored to your needs!

5 Tips for Writing a Persuasive Essay

Here are some additional tips to enhance your essay from our persuasive essay writing service :

• Start with a Captivating Hook : Grab your reader's attention from the beginning with an engaging hook. Instead of using common approaches like surprising facts or quotes, try incorporating a unique angle or a suspenseful story related to your topic.
• Build Your Credibility : It's crucial to establish your credibility to persuade your audience to trust your argument. In addition to presenting well-researched facts and statistics, share personal experiences or insights to demonstrate your expertise. Citing lesser-known experts or studies can also provide a fresh perspective and show a thorough exploration of the topic.
• Clearly State Your Thesis: Craft a clear and concise thesis statement that effectively addresses the nuances of your argument. Take time to consider the wording of your thesis and how it aligns with your essay's direction. Provide a brief overview of the main points you'll cover to give readers a clear roadmap.
• Use Persuasive Language : Choose words and phrases that evoke emotion and urgency, compelling the reader to take action. Experiment with rhetorical devices like parallelism or repetition to add depth to your argument. Maintain a tone that balances assertiveness with respect.
• Appeal to Emotions and Logic : While emotional appeals can be powerful, support them with solid logic and evidence. Supplement personal anecdotes with relevant data, expert opinions, or logical reasoning for a well-rounded perspective. Anticipate and address potential counterarguments to demonstrate thorough consideration of the issue.

To bring it all together, you now understand the power of persuasion - it teaches you how to express your ideas clearly and convincingly. This means you can speak up for what you believe in, making society more active and informed. These skills are super useful not just in school but also in jobs and everyday life. And, if you want to make things easier, you can always check out our essay service . We'll save you time and give you some extra help with your writing!

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What are the 7 Tips for Persuasive Essays?

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Daniel Parker

is a seasoned educational writer focusing on scholarship guidance, research papers, and various forms of academic essays including reflective and narrative essays. His expertise also extends to detailed case studies. A scholar with a background in English Literature and Education, Daniel’s work on EssayPro blog aims to support students in achieving academic excellence and securing scholarships. His hobbies include reading classic literature and participating in academic forums.

is an expert in nursing and healthcare, with a strong background in history, law, and literature. Holding advanced degrees in nursing and public health, his analytical approach and comprehensive knowledge help students navigate complex topics. On EssayPro blog, Adam provides insightful articles on everything from historical analysis to the intricacies of healthcare policies. In his downtime, he enjoys historical documentaries and volunteering at local clinics.

• Rewrote the whole article except the samples which are good and new, and FAQs section
• Added new writing steps
• Researched new information overall

1. Gladd, J. (2020, August 18). Tips for Writing Academic Persuasive Essays . Pressbooks. https://idaho.pressbooks.pub/write/chapter/structure-of-academic-persuasive-essays/

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Mar 20, 2023

How to Write an Informative Essay | Outlines and Examples

Discover the Art of Informative Essays: Engage, Learn, and Be Inspired by These Compelling Examples – Read on to Elevate Your Writing Skills!

An informative essay is written to disseminate knowledge about a specific subject. These writings will typically address one of the five W's (who, what, where, when, and why) in a given topic. Naturally, they can also respond with "how," suggesting a method.

Opinions and attempts to persuade readers to adopt your point of view have no place in informative writing. Only argumentative writing is allowed to play that part. If your instructive essay is particularly engaging, it may inspire your readers to pursue further research on the topic; however, they will have to make that decision independently.

To get you started, we've provided some informative essay samples as well as resources to help you select a subject and craft your paper.

What Is an Informative Essay?

An informative essay is a type of academic writing that explains about a particular topic or subject. The primary goal of an informative essay is to provide information on a topic, idea, or concept in a clear, concise, and organized manner. The purpose of the essay is to increase the reader's knowledge and understanding of the subject matter.

An informative essay is different from other types of essays, such as persuasive or argumentative essays. While persuasive essays aim to convince the audience to take a particular viewpoint or to take action, informative essays are written solely to provide information. This means that the essay should be unbiased, objective, and free from personal opinions or biases.

When writing an informative essay, it is essential to choose a topic that is interesting and relevant to the audience. It is also essential to conduct thorough research on the topic and to use credible sources, such as academic journals, books, and reputable websites. It is also essential to use a formal tone, clear language, and appropriate grammar and punctuation.

An informative essay is a type of academic writing that aims to provide information on a particular topic or subject in a clear, concise, and organized manner. The essay should be unbiased, objective, and free from personal opinions or biases.

The structure of an informative essay typically follows a basic format, including an introduction that provides background details and a distinct thesis statement, body paragraphs that outlines key arguments along with supporting proof, and a conclusion that offers a synopsis of the information presented. When writing an informative essay, it is essential to choose a topic that is interesting and relevant to the audience and to use credible sources and a formal tone.

How to Create an Informative Essay Outline?

Writing an informative essay outline is an essential step in the essay writing process. An outline provides a structure and a framework for the essay, allowing the writer to organize their thoughts and ideas before beginning to write. A good outline will help to ensure that the essay is clear, concise, and well-structured.

The outline for an informative essay typically includes the following sections: introduction, body paragraphs, and conclusion. Each section has a specific purpose and should be structured in a particular way.

I. Introduction

The introduction of an informative essay should provide background information on the topic and introduce the thesis statement, which is the main idea of the essay. The introduction should also capture the reader's attention and motivate them to continue reading.

A. Hook: The hook is the opening sentence or two of the essay. It should be attention-grabbing and relevant to the topic.

B. Background information: The background information provides context for the topic and helps the reader understand why the topic is important.

C. Thesis statement: The thesis statement is the main idea of the essay. It should be clear, concise, and specific.

II. Body Paragraphs

The body paragraphs of an informative essay provide detailed information on the topic. Each paragraph should focus on a particular aspect of the topic and be organized in a logical and coherent manner.

A. Topic sentence: The topic sentence is the first sentence of each body paragraph. It should clearly state the main point of the paragraph.

B. Supporting details: The supporting details provide evidence and examples to support the topic sentence.

C. Transitions: Transitions help to connect the paragraphs and make the essay flow smoothly.

III. Conclusion

The conclusion of an informative essay summarizes the main points of the essay and restates the thesis statement in a new way. The conclusion should also leave a lasting impression on the reader.

A. Restate thesis statement: The thesis statement should be restated in a new way to remind the reader of the main idea of the essay.

B. Summarize main points: The main points of the essay should be summarized in a concise and clear manner.

C. Final thoughts: The conclusion should end with final thoughts that leave a lasting impression on the reader.

Crafting an outline for an informative essay is a crucial stage in the process of essay writing. The purpose of creating an outline for an informative essay is to establish the topics you aim to address and to structure ideas accordingly.

The outline should include an introduction, body paragraphs, and a conclusion, each with a specific purpose and structure. By following these guidelines, writers can create an informative essay that is clear, concise, and well-structured.

A Step-by-Step Guide to Writing an Informative Essay Format

Despite the fact that all essays have a similar structure, each type has its own distinctive features and peculiarities. It is a must to be aware of them in order to create a well-structured informative research paper outline. Structuring an informative essay outline can help you organize your thoughts and ideas and ensure that you cover all the necessary information.

Here are 7 steps to help you create a well-structured informative essay outline:

Choose a Topic

Select a topic that you are familiar with and that you find interesting. Ensure that the topic is suitable for an informative essay and that there is enough information available for you to research.

Conduct Research

Research your topic thoroughly using reputable sources such as academic journals, books, and websites. Gather information that will help you to support your arguments and make your essay more persuasive.

Create a Thesis Statement

Write a clear thesis statement that summarizes the main argument or purpose of your essay. Your thesis statement should be concise and focused, and it should provide a clear direction for your essay.

Create an Introduction

Begin your essay with an introduction that provides background information on your topic and introduces your thesis statement. Your introduction should be engaging and informative, and it should capture the reader's attention.

Create Body Paragraphs

The body of your essay should consist of several paragraphs, each of which should focus on a specific point or argument. Use clear and concise language to convey your ideas, and support your arguments with evidence such as examples, statistics, and other forms of evidence.

Create a Conclusion

Conclude your essay with a summary of your main points and a restatement of your thesis statement. Your conclusion should provide closure to your essay and leave a lasting impression on your reader.

Proofread and Edit

Edit and proofread your essay for grammar, spelling, and punctuation errors. Ensure that your essay is well-structured, easy to read, and well-supported with evidence.

Overall, following these seven steps will help you create a well-structured informative essay outline that will guide you in writing an effective and persuasive essay.

Comprehensive Analysis of All of the Outline's Subsections

Outlines for informative papers typically consist of the same five or six parts as those for other kinds of essays. This type of writing task usually requires a specific structure. Begin with a one-paragraph opening, then move on to the body—which should be at least three paragraphs long—and end with a closing. It's likely that this will appear recognizable to you.

Let's read more carefully through the parts of the research report. See to it that you have painted a distinct image of the content that each paragraph will address.

Introduction:

In the introduction of your informative essay structure, you should define your subject in simple terms. Rather than relying on your own assumptions, check that you are using the actual definitions provided by reputable sources. The so-called "prehistory" of the subject can be included, as it often contains fascinating tidbits that aren't common knowledge.

To back up the thesis assertion made at the outset of the paper, you should provide arguments in the body of your work. It is suggested to devote each paragraph to a single subject idea, so the number of body paragraphs will be determined by the number of arguments.

Controversial Arguments: 

Before responding to an opponent's claims, make sure you've done your homework and collected all the information you'll need to present a well-reasoned response. There will be more than one way to look at the heart of any given subject. It is for this reason that you must exercise caution when gathering evidence and showing your opponent's arguments.

Each line needs to not only make a case but also provide proof to back up that case. Include the identities of the scientists and scholars who created the relevant references in your citation. Paint a vivid image of the subject at hand. That's why it's up to you to clarify everything that's crucial.

The Conclusion: 

Many students make the mistake of thinking that the conclusion section of a summary must be a direct reiteration of the thesis statement. In the final section, you should restate the processed data and direct the reader's attention to the most important parts of the study.

The most important guideline to follow is to explain in the conclusion how the reader can profit from the study findings.

2 Informative Essay Examples

The Key Causes Resulting in Water Pollution

Water pollution is a serious environmental issue that poses a significant threat to human health and the ecosystem. It occurs when harmful substances are introduced into water bodies such as rivers, lakes, oceans, and groundwater, making them unsuitable for human consumption and other uses.

The causes of water pollution are diverse, ranging from industrial and agricultural practices to household activities. This essay examines the key causes of water pollution and their impacts on the environment and human health.

Industrial activities:

Industrial activities are a significant cause of water pollution, especially in developed countries. Industries such as mining, manufacturing, and oil drilling often release harmful chemicals and waste into water bodies, contaminating them with toxic substances.

For instance, the discharge of untreated wastewater from factories and refineries leads to high levels of pollutants in water bodies. These pollutants can cause waterborne diseases, kill aquatic plants and animals, and render water unsafe for human consumption.

Agricultural practices:

Agricultural activities are another significant cause of water pollution. The use of fertilizers, pesticides, and herbicides in farming has led to the contamination of water bodies. When these chemicals are washed away by rain or irrigation, they end up in rivers and lakes, causing water pollution. Excessive use of fertilizers, in particular, has been linked to the eutrophication of water bodies.

Eutrophication is a process in which excessive nutrients in water promote the growth of algae, which reduces the amount of oxygen available for other aquatic organisms, leading to the death of fish and other aquatic life.

Household activities:

Household activities are also responsible for water pollution. These activities include the disposal of household waste, cooking oils, and detergents into water bodies. Septic systems and faulty sewer lines also contribute to water pollution. When households dispose of their waste improperly, it ends up in water bodies, contaminating them with harmful substances.

Detergents contain phosphates, which can cause eutrophication when they enter water bodies. Moreover, septic systems and faulty sewer lines can cause water contamination when they leak or overflow.

Mining activities:

Mining activities, particularly those involving open-pit mines, can cause significant water pollution. Open-pit mines generate large amounts of waste, which is often dumped into nearby water bodies. This waste contains toxic substances such as heavy metals, which can contaminate water and cause severe health problems.

The use of chemicals such as cyanide and mercury in mining operations also contributes to water pollution. These chemicals are used to extract gold and other minerals from ores, but they can contaminate water bodies if not handled properly.

Oil spills:

Oil spills are one of the most devastating causes of water pollution. When oil spills occur, they can have catastrophic effects on the environment and the economy. Oil spills can result from accidents involving oil tankers, pipeline leaks, and offshore drilling.

The spilt oil can spread over large areas, contaminating water bodies and killing aquatic plants and animals. The toxic substances in the oil can also pose a significant health risk to humans who come into contact with them.

Impacts of water pollution:

Water pollution has severe impacts on the environment and human health. For instance, water pollution can lead to the death of fish and other aquatic organisms, reducing biodiversity. Water pollution can also make water unsafe for human consumption, leading to waterborne diseases such as cholera and typhoid fever.

Furthermore, water pollution can lead to the destruction of ecosystems, reducing the ability of natural systems to provide essential services such as water purification, flood control, and erosion prevention.

In conclusion, water pollution is a significant environmental problem that can have severe consequences for aquatic life and humans. The causes of water pollution are diverse and can come from industrial and agricultural practices, household activities, mining activities, and oil spills.

To prevent water pollution, it is crucial to implement measures that reduce the release of pollutants into water bodies, such as improved industrial processes, sustainable agriculture practices, proper disposal of household hazardous waste, responsible mining practices, and oil spill prevention measures.

By working together to address water pollution, we can protect our water resources and ensure a healthier future for ourselves and the environment.

The Importance of Education in the 21st Century

Education is a fundamental pillar of society, and it plays a crucial role in the development of individuals and nations. In the 21st century, education has become more critical than ever before, given the rapid pace of technological advancements and globalization. This essay discusses the importance of education in the 21st century and how it impacts individuals and society as a whole.

Globalisation and Technological Advancements:

The 21st century is marked by a new era of globalization, characterized by the integration of economies, cultures, and societies across the world. Technological advancements, such as the internet and social media, have made it easier for people to communicate and access information, breaking down traditional barriers and boundaries.

In this context, education is essential for individuals to acquire the knowledge and skills necessary to navigate this new world successfully. Education enables individuals to communicate, think critically, and adapt to changes in the environment, including technological advancements.

Employability:

In the 21st century, the job market is highly competitive, and employers demand a skilled and knowledgeable workforce. Education plays a crucial role in ensuring that individuals are equipped with the necessary skills and knowledge to meet the demands of the job market.

Education enables individuals to acquire specialized knowledge and skills in their fields of interest, making them more competitive in the job market. Additionally, education fosters the development of soft skills, such as communication, teamwork, and problem-solving, which are highly valued by employers.

Personal Development:

Education is not just about acquiring knowledge and skills; it is also about personal development. Education enables individuals to develop a sense of identity, values, and beliefs, shaping their character and worldview. Education also promotes personal growth by exposing individuals to new ideas, perspectives, and cultures, broadening their horizons and promoting tolerance and diversity.

Social Development:

Education is critical for social development, promoting social mobility and reducing inequalities. Education enables individuals from different backgrounds and social classes to access the same opportunities and pursue their dreams, irrespective of their socioeconomic status.

Education also promotes social cohesion and community building by fostering a sense of civic responsibility and promoting active participation in society.

Environmental Sustainability:

In the 21st century, environmental sustainability is a crucial global issue that requires urgent action. Education plays a crucial role in promoting environmental awareness and sustainability. Education enables individuals to understand the impact of human activities on the environment and develop strategies to mitigate these impacts.

Education also promotes a culture of environmental stewardship, encouraging individuals to take responsibility for their actions and work towards a sustainable future.

Innovation and Creativity:

Innovation and creativity are critical drivers of economic growth and social progress in the 21st century. Education plays a crucial role in promoting innovation and creativity by fostering a culture of experimentation and risk-taking. Education enables individuals to develop critical thinking skills, think outside the box, and come up with creative solutions to complex problems.

Conclusion:

In conclusion, education is critical for the development of individuals and society in the 21st century. It enables individuals to acquire the knowledge and skills necessary to navigate a rapidly changing world, compete in the job market, and pursue personal and social goals. Education also promotes environmental sustainability, innovation, and creativity, promoting economic growth and social progress.

As such, investing in education is essential for building a better future for individuals and society as a whole.

In conclusion, writing an informative essay can be a rewarding experience, as it allows you to share your knowledge on a particular topic with others. By following the steps outlined in this article and utilizing the examples provided, you can create a well-structured and informative essay that will captivate your audience. Remember to thoroughly research your topic, organize your ideas, and use clear and concise language to convey your message. If you're looking for additional support in creating high-quality essays, sign up for jenni.ai ! Our AI-powered writing assistant can help you generate ideas, structure your essay, and even provide autocompletion suggestions to help you write faster. With jenni.ai, you can create engaging and informative essays with ease. Don't hesitate, click the button below to sign up for jenni.ai today and start writing your best essays yet!

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The Difference Between Informative Essays and Persuasive Essays

Introduction, informative essay, persuasive essay, the differences between informative and persuasive essays.

In academic writing, there are many types of essays, each of which has its own peculiar structure and purpose. These include, for example, informative and persuasive essays, which both provide information and facts on the given issue. However, there are a number of differences between the two, as their objectives are markedly different.

An informative essay is such type of academic writing that informs the reader about a certain topic. Sometimes, it is also called an expository essay and basically consists in describing or explaining something to readers. The objective of such writing is not in giving an author’s opinion on a particular matter, but simply in providing the facts that are necessary for its understanding. In general, an informative essay might pursue the following goals: to educate the audience about some issue; to present the research on the given topic; to compare and contrast controversial ideas; to reveal cause-effect relationships; to state a problem and provide possible solutions. The typical structure of an informative essay comprises an introduction, a main body, and a conclusion. The statements in such an essay must be clear and supported by the reliable sources. Writing an informative essay, the author should always remain neutral and objective, as well as refrain from expressing their personal ideas and arguing in favor of one viewpoint over another.

A persuasive essay, also known as an argumentative essay, explains a certain topic while rationalizing the superiority of one idea over another. In other words, this type of academic writing aims at convincing the audience that the author’s position is the most logical, valid, and justified. In essence, a persuasive essay is a combination of facts and a writer’s personal ideas. In order to prove their point, the author has to conduct a prolific research and find sufficient evidence on the given topic. Typical means of persuasion in such writing are logical reasoning, facts, statistic, examples, and quotes. The basic structure of a persuasive essay includes an introduction with a clear thesis, a few body paragraphs with argumentative points, counterarguments and their rebuttal, and a conclusion that summarizes the paper. Even though an argumentative essay is often subjective, the author’s claims should always be justified and challenged with opposing views on the issue.

Clearly, there are some vital differences between informative and persuasive academic essays. The main difference is that an informative essay only presents information in order to explain a certain issue, while a persuasive essay uses information and facts that support a writer’s personal opinion. The basic structure of a persuasive essay is more complex and strict than that of an informative essay. One more crucial difference is that the opening sentence in informative writing introduces the topic, and in persuasive writing it states an argument. Last but not least, an informative essay should always provide an objective and balanced account of the issue, whereas a persuasive essay tends to be subjective and biased.

Informative and persuasive essays are pieces of academic writing that provide the audience with certain information. However, the purpose of an informative essay is to give an objective picture of an issue, while a persuasive essay aims to incline the reader towards a certain viewpoint. Nevertheless, in both cases, the data is obtained through profound research, and each statement must be supported with sufficient evidence.

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IvyPanda. (2022, January 20). The Difference Between Informative Essays and Persuasive Essays. https://ivypanda.com/essays/the-difference-between-informative-essays-and-persuasive-essays/

"The Difference Between Informative Essays and Persuasive Essays." IvyPanda , 20 Jan. 2022, ivypanda.com/essays/the-difference-between-informative-essays-and-persuasive-essays/.

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IvyPanda . 2022. "The Difference Between Informative Essays and Persuasive Essays." January 20, 2022. https://ivypanda.com/essays/the-difference-between-informative-essays-and-persuasive-essays/.

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8.7: Tips for Writing Academic Persuasive Essays

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The previous chapters in this section offer an overview of what it means to formulate an argument in an academic situation. The purpose of this chapter is to offer more concrete, actionable tips for drafting an academic persuasive essay. Keep in mind that preparing to draft a persuasive essay relies on the strategies for any other thesis-driven essay, covered by the section in this textbook, The Writing Process. The following chapters can be read in concert with this one:

• Critical Reading and other research strategies helps writers identify the exigence (issue) that demands a response, as well as what kinds of research to use.
• Generate Ideas covers prewriting models (such as brainstorming techniques) that allow students to make interesting connections and develop comprehensive thesis statements. These connections and main points will allow a writer to outline their core argument.
• Organizing is important for understanding why an argument essay needs a detailed plan, before the drafting stage. For an argument essay, start with a basic outline that identifies the claim, reasoning, and evidence, but be prepared to develop more detailed outlines that include counterarguments and rebuttals, warrants, additional backing, etc., as needed.
• Drafting introduces students to basic compositional strategies that they must be familiar with before beginning an argument essay. This current chapter offers more details about what kinds of paragraphs to practice in an argument essay, but it assumes the writer is familiar with basic strategies such as coherence and cohesion.

Classical structure of an argument essay

Academic persuasive essays tend to follow what’s known as the “classical” structure, based on techniques that derive from ancient Roman and Medieval rhetoricians. John D. Ramage, et. al outline this structure in Writing Arguments :

This very detailed table can be simplified. Most academic persuasive essays include the following basic elements:

• Introduction that explains why the situation is important and presents your argument (aka the claim or thesis).
• Reasons the thesis is correct or at least reasonable.
• Evidence that supports each reason, often occurring right after the reason the evidence supports.
• Acknowledgement of objections.
• Response to objections.

Keep in mind that the structure above is just a conventional starting point. The previous chapters of this section suggest how different kinds of arguments (Classical/Aristotelian, Toulmin, Rogerian) involve slightly different approaches, and your course, instructor, and specific assignment prompt may include its own specific instructions on how to complete the assignment. There are many different variations. At the same time, however, most academic argumentative/persuasive essays expect you to practice the techniques mentioned below. These tips overlap with the elements of argumentation, covered in that chapter, but they offer more explicit examples for how they might look in paragraph form, beginning with the introduction to your essay.

Persuasive introductions should move from context to thesis

Since one of the main goals of a persuasive essay introduction is to forecast the broader argument, it’s important to keep in mind that the legibility of the argument depends on the ability of the writer to provide sufficient information to the reader. If a basic high school essay moves from general topic to specific argument (the funnel technique), a more sophisticated academic persuasive essay is more likely to move from context to thesis.

The great stylist of clear writing, Joseph W. Williams, suggests that one of the key rhetorical moves a writer can make in a persuasive introduction is to not only provide enough background information (the context), but to frame that information in terms of a problem or issue, what the section on Reading and Writing Rhetorically terms the exigence . The ability to present a clearly defined problem and then the thesis as a solution creates a motivating introduction. The reader is more likely to be gripped by it, because we naturally want to see problems solved.

Consider these two persuasive introductions, both of which end with an argumentative thesis statement:

A. In America we often hold to the belief that our country is steadily progressing. topic This is a place where dreams come true. With enough hard work, we tell ourselves (and our children), we can do anything. I argue that, when progress is more carefully defined, our current period is actually one of decline. claim

B . Two years ago my dad developed Type 2 diabetes, and the doctors explained to him that it was due in large part to his heavy consumption of sugar. For him, the primary form of sugar consumption was soda. hook His experience is echoed by millions of Americans today. According to the most recent research, “Sugary drink portion sizes have risen dramatically over the past forty years, and children and adults are drinking more soft drinks than ever,” while two out of three adults in the United States are now considered either overweight or obese. This statistic correlates with reduced life expectancy by many years. Studies have shown that those who are overweight in this generation will live a lot fewer years than those who are already elderly. And those consumers who don’t become overweight remain at risk for developing Type 2 diabetes (like my dad), known as one of the most serious global health concerns (“Sugary Drinks and Obesity Fact Sheet”). problem In response to this problem, some political journalists, such as Alexandra Le Tellier, argue that sodas should be banned. On the opposite end of the political spectrum, politically conservative journalists such as Ernest Istook argue that absolutely nothing should be done because that would interfere with consumer freedom. debate I suggest something in between: a “soda tax,” which would balance concerns over the public welfare with concerns over consumer freedom. claim

Example B feels richer, more dramatic, and much more targeted not only because it’s longer, but because it’s structured in a “motivating” way. Here’s an outline of that structure:

• Hook: It opens with a brief hook that illustrates an emerging issue. This concrete, personal anecdote grips the reader’s attention.
• Problem: The anecdote is connected with the emerging issue, phrased as a problem that needs to be addressed.
• Debate: The writer briefly alludes to a debate over how to respond to the problem.
• Claim: The introduction ends by hinting at how the writer intends to address the problem, and it’s phrased conversationally, as part of an ongoing dialogue.

Not every persuasive introduction needs all of these elements. Not all introductions will have an obvious problem. Sometimes a “problem,” or the exigence, will be as subtle as an ambiguity in a text that needs to be cleared up (as in literary analysis essays). Other times it will indeed be an obvious problem, such as in a problem-solution argument essay.

In most cases, however, a clear introduction will proceed from context to thesis . The most attention-grabbing and motivating introductions will also include things like hooks and problem-oriented issues.

Here’s a very simple and streamlined template that can serve as rudimentary scaffolding for a persuasive introduction, inspired by the excellent book, They Say / I Say: The Moves That Matter in Academic Writing : Definition: Term

In discussions of __________, an emerging issue is _____________________. issue When addressing this issue, some experts suggest ________________. debate In my view, however, _______________________________. claim

Each aspect of the template will need to be developed, but it can serve as training wheels for how to craft a nicely structured context-to-thesis introduction, including things like an issue, debate, and claim. You can try filling in the blanks below, and then export your attempt as a document.

Define key terms, as needed

Much of an academic persuasive essay is dedicated to supporting the claim. A traditional thesis-driven essay has an introduction, body, and conclusion, and the support constitutes much of the body. In a persuasive essay, most of the support is dedicated to reasoning and evidence (more on that below). However, depending on what your claim does, a careful writer may dedicate the beginning (or other parts of the essay body) to defining key terms.

Suppose I wish to construct an argument that enters the debate over euthanasia. When researching the issue, I notice that much of the debate circles around the notion of rights, specifically what a “legal right” actually means. Clearly defining that term will help reduce some of the confusion and clarify my own argument. In Vancouver Island University’s resource “ Defining key terms ,” Ian Johnston offers this example for how to define “legal right” for an academic reader:

Before discussing the notion of a right to die, we need to clarify precisely what the term legal right means. In common language, the term “right” tends often to mean something good, something people ought to have (e.g., a right to a good home, a right to a meaningful job, and so on). In law, however, the term has a much more specific meaning. It refers to something to which people are legally entitled. Thus, a “legal” right also confers a legal obligation on someone or some institution to make sure the right is conferred. For instance, in Canada, children of a certain age have a right to a free public education. This right confers on society the obligation to provide that education, and society cannot refuse without breaking the law. Hence, when we use the term right to die in a legal sense, we are describing something to which a citizen is legally entitled, and we are insisting that someone in society has an obligation to provide the services which will confer that right on anyone who wants it.

As the example above shows, academics often dedicate space to providing nuanced and technical definitions that correct common misconceptions. Johnston’s definition relies on research, but it’s not always necessary to use research to define your terms. Here are some tips for crafting definitions in persuasive essays, from “Defining key terms”:

• Fit the descriptive detail in the definition to the knowledge of the intended audience. The definition of, say, AIDS for a general readership will be different from the definition for a group of doctors (the latter will be much more technical). It often helps to distinguish between common sense or popular definitions and more technical ones.
• Make sure definitions are full and complete; do not rush them unduly. And do not assume that just because the term is quite common that everyone knows just what it means (e.g., alcoholism ). If you are using the term in a very specific sense, then let the reader know what that is. The amount of detail you include in a definition should cover what is essential for the reader to know, in order to follow the argument. By the same token, do not overload the definition, providing too much detail or using far too technical a language for those who will be reading the essay.
• It’s unhelpful to simply quote the google or dictionary.com definition of a word. Dictionaries contain a few or several definitions for important terms, and the correct definition is informed by the context in which it’s being employed. It’s up to the writer to explain that context and how the word is usually understood within it.
• You do not always need to research a definition. Depending on the writing situation and audience, you may be able to develop your own understanding of certain terms.

Use P-E-A-S or M-E-A-L to support your claim

The heart of a persuasive essay is a claim supported by reasoning and evidence. Thus, much of the essay body is often devoted to the supporting reasons, which in turn are proved by evidence. One of the formulas commonly taught in K-12 and even college writing programs is known as PEAS, which overlaps strongly with the MEAL formula introduced by the chapter, “ Basic Integration “:

Point : State the reasoning as a single point: “One reason why a soda tax would be effective is that…” or “One way an individual can control their happiness is by…”

Evidence : After stating the supporting reason, prove that reason with related evidence. There can be more than one piece of evidence. “According to …” or “In the article, ‘…,’ the author shows that …”

Analysis : There a different levels of analysis. At the most basic level, a writer should clearly explain how the evidence proves the point, in their own words: “In other words…,” “What this data shows is that…” Sometimes the “A” part of PEAS becomes simple paraphrasing. Higher-level analysis will use more sophisticated techniques such as Toulmin’s warrants to explore deeper terrain. For more tips on how to discuss and analyze, refer to the previous chapter’s section, “ Analyze and discuss the evidence .”

Summary/So what? : Tie together all of the components (PEA) succinctly, before transitioning to the next idea. If necessary, remind the reader how the evidence and reasoning relates to the broader claim (the thesis argument).

PEAS and MEAL are very similar; in fact they are identical except for how they refer to the first and last part. In theory, it shouldn’t matter which acronym you choose. Both versions are effective because they translate the basic structure of a supporting reason (reasoning and evidence) into paragraph form.

Here’s an example of a PEAS paragraph in an academic persuasive essay that argues for a soda tax:

A soda tax would also provide more revenue for the federal government, thereby reducing its debt. point Despite Ernest Istook’s concerns about eroding American freedom, the United States has long supported the ability of government to leverage taxes in order to both curb unhealthy lifestyles and add revenue. According to Peter Ubel’s “Would the Founding Fathers Approve of a Sugar Tax?”, in 1791 the US government was heavily in debt and needed stable revenue. In response, the federal government taxed what most people viewed as a “sin” at that time: alcohol. This single tax increased government revenue by at least 20% on average, and in some years more than 40% . The effect was that only the people who really wanted alcohol purchased it, and those who could no longer afford it were getting rid of what they already viewed as a bad habit (Ubel). evidence Just as alcohol (and later, cigarettes) was viewed as a superfluous “sin” in the Early Republic, so today do many health experts and an increasing amount of Americans view sugar as extremely unhealthy, even addictive. If our society accepts taxes on other consumer sins as a way to improve government revenue, a tax on sugar is entirely consistent. analysis We could apply this to the soda tax and try to do something like this to help knock out two problems at once: help people lose their addiction towards soda and help reduce our government’s debt. summary/so what?

The paragraph above was written by a student who was taught the PEAS formula. However, we can see versions of this formula in professional writing. Here’s a more sophisticated example of PEAS, this time from a non-academic article. In Nicholas Carr’s extremely popular article, “ Is Google Making Us Stupid? “, he argues that Google is altering how we think. To prove that broader claim, Carr offers a variety of reasons and evidence. Here’s part of his reasoning:

Thanks to the ubiquity of text on the Internet, not to mention the popularity of text-messaging on cell phones, we may well be reading more today than we did in the 1970s or 1980s, when television was our medium of choice. But it’s a different kind of reading, and behind it lies a different kind of thinking—perhaps even a new sense of the self. point “We are not only what we read,” says Maryanne Wolf, a developmental psychologist at Tufts University and the author of Proust and the Squid: The Story and Science of the Reading Brain . “We are how we read.” Wolf worries that the style of reading promoted by the Net, a style that puts “efficiency” and “immediacy” above all else, may be weakening our capacity for the kind of deep reading that emerged when an earlier technology, the printing press, made long and complex works of prose commonplace. When we read online, she says, we tend to become “mere decoders of information.” evidence Our ability to interpret text, to make the rich mental connections that form when we read deeply and without distraction, remains largely disengaged. analysis

This excerpt only contains the first three elements, PEA, and the analysis part is very brief (it’s more like paraphrase), but it shows how professional writers often employ some version of the formula. It tends to appear in persuasive texts written by experienced writers because it reinforces writing techniques mentioned elsewhere in this textbook. A block of text structured according to PEA will practice coherence, because opening with a point (P) forecasts the main idea of that section. Embedding the evidence (E) within a topic sentence and follow-up commentary or analysis (A) is part of the “quote sandwich” strategy we cover in the section on “Writing With Sources.”

Use “they say / i say” strategies for Counterarguments and rebuttals

Another element that’s unique to persuasive essays is embedding a counterargument. Sometimes called naysayers or opposing positions, counterarguments are points of view that challenge our own.

Why embed a naysayer?

Recall above how a helpful strategy for beginning a persuasive essay (the introduction) is to briefly mention a debate—what some writing textbooks call “joining the conversation.” Gerald Graff and Cathy Birkenstein’s They Say / I Say explains why engaging other points of view is so crucial:

Not long ago we attended a talk at an academic conference where the speaker’s central claim seemed to be that a certain sociologist—call him Dr. X—had done very good work in a number of areas of the discipline. The speaker proceeded to illustrate his thesis by referring extensively and in great detail to various books and articles by Dr. X and by quoting long pas-sages from them. The speaker was obviously both learned and impassioned, but as we listened to his talk we found ourselves somewhat puzzled: the argument—that Dr. X’s work was very important—was clear enough, but why did the speaker need to make it in the first place? Did anyone dispute it? Were there commentators in the field who had argued against X’s work or challenged its value? Was the speaker’s interpretation of what X had done somehow novel or revolutionary? Since the speaker gave no hint of an answer to any of these questions, we could only wonder why he was going on and on about X. It was only after the speaker finished and took questions from the audience that we got a clue: in response to one questioner, he referred to several critics who had vigorously questioned Dr. X’s ideas and convinced many sociologists that Dr. X’s work was unsound.

When writing for an academic audience, one of the most important moves a writer can make is to demonstrate how their ideas compare to others. It serves as part of the context. Your essay might be offering a highly original solution to a certain problem you’ve researched the entire semester, but the reader will only understand that if existing arguments are presented in your draft. Or, on the other hand, you might be synthesizing or connecting a variety of opinions in order to arrive at a more comprehensive solution. That’s also fine, but the creativity of your synthesis and its unique contribution to existing research will only be known if those other voices are included.

Aristotelian argumentation embeds counterarguments in order to refute them. Rogerian arguments present oppositional stances in order to synthesize and integrate them. No matter what your strategy is, the essay should be conversational.

Notice how Ana Mari Cauce opens her essay on free speech in higher education, “ Messy but Essential “:

Over the past year or two, issues surrounding the exercise of free speech and expression have come to the forefront at colleges around the country. The common narrative about free speech issues that we so often read goes something like this: today’s college students — overprotected and coddled by parents, poorly educated in high school and exposed to primarily left-leaning faculty — have become soft “snowflakes” who are easily offended by mere words and the slightest of insults, unable or unwilling to tolerate opinions that veer away from some politically correct orthodoxy and unable to engage in hard-hitting debate. counterargument

This is false in so many ways, and even insulting when you consider the reality of students’ experiences today. claim

The introduction to her article is essentially a counteragument (which serves as her introductory context) followed by a response. Embedding naysayers like this can appear anywhere in an essay, not just the introduction. Notice, furthermore, how Cauce’s naysayer isn’t gleaned from any research she did. It’s just a general, trendy naysayer, something one might hear nowadays, in the ether. It shows she’s attuned to an ongoing conversation, but it doesn’t require her to cite anything specific. As the previous chapter on using rhetorical appeals in arguments explained, this kind of attunement with an emerging problem (or exigence) is known as the appeal to kairos . A compelling, engaging introduction will demonstrate that the argument “kairotically” addresses a pressing concern.

Below is a brief overview of what counterarguments are and how you might respond to them in your arguments. This section was developed by Robin Jeffrey, in “ Counterargument and Response “:

Common Types of counterarguments

• Could someone disagree with your claim? If so, why? Explain this opposing perspective in your own argument, and then respond to it.
• Could someone draw a different conclusion from any of the facts or examples you present? If so, what is that different conclusion? Explain this different conclusion and then respond to it.
• Could a reader question any of your assumptions or claims? If so, which ones would they question? Explain and then respond.
• Could a reader offer a different explanation of an issue? If so, what might their explanation be? Describe this different explanation, and then respond to it.
• Is there any evidence out there that could weaken your position? If so, what is it? Cite and discuss this evidence and then respond to it.

If the answer to any of these questions is yes, that does not necessarily mean that you have a weak argument. It means, ideally and as long as your argument is logical and valid, that you have a counterargument. Good arguments can and do have counterarguments; it is important to discuss them. But you must also discuss and then respond to those counterarguments.

Responding to counterarguments

You do not need to attempt to do all of these things as a way to respond; instead, choose the response strategy that makes the most sense to you, for the counterargument that you have.

• If you agree with some of the counterargument perspectives, you can concede some of their points. (“I do agree that ….”, “Some of the points made by ____ are valid…..”) You could then challenge the importance/usefulness of those points. “However, this information does not apply to our topic because…”
• If the counterargument perspective is one that contains different evidence than you have in your own argument, you can explain why a reader should not accept the evidence that the counterarguer presents.
• If the counterargument perspective is one that contains a different interpretation of evidence than you have in your own argument, you can explain why a reader should not accept the interpretation of the evidence that that your opponent (counterarguer) presents.
• If the counterargument is an acknowledgement of evidence that threatens to weaken your argument, you must explain why and how that evidence does not, in fact invalidate your claim.

It is important to use transitional phrases in your paper to alert readers when you’re about to present an counterargument. It’s usually best to put this phrase at the beginning of a paragraph such as:

• Researchers have challenged these claims with…
• Critics argue that this view…
• Some readers may point to…
• A perspective that challenges the idea that . . .

Transitional phrases will again be useful to highlight your shift from counterargument to response:

• Indeed, some of those points are valid. However, . . .
• While I agree that . . . , it is more important to consider . . .
• These are all compelling points. Still, other information suggests that . .
• While I understand . . . , I cannot accept the evidence because . . .

Further reading

To read more about the importance of counterarguments in academic writing, read Steven D. Krause’s “ On the Other Hand: The Role of Antithetical Writing in First Year Composition Courses .”

When concluding, address the “so what?” challenge

As Joseph W. Williams mentions in his chapter on concluding persuasive essays in Style ,

a good introduction motivates your readers to keep reading, introduces your key themes, and states your main point … [but] a good conclusion serves a different end: as the last thing your reader reads, it should bring together your point, its significance, and its implications for thinking further about the ideas your explored.

At the very least, a good persuasive conclusion will

• Summarize the main points
• Address the So what? or Now what? challenge.

When summarizing the main points of longer essays, Williams suggests it’s fine to use “metadiscourse,” such as, “I have argued that.” If the essay is short enough, however, such metadiscourses may not be necessary, since the reader will already have those ideas fresh in their mind.

After summarizing your essay’s main points, imagine a friendly reader thinking,

“OK, I’m persuaded and entertained by everything you’ve laid out in your essay. But remind me what’s so important about these ideas? What are the implications? What kind of impact do you expect your ideas to have? Do you expect something to change?”

It’s sometimes appropriate to offer brief action points, based on the implications of your essay. When addressing the “So what?” challenge, however, it’s important to first consider whether your essay is primarily targeted towards changing the way people think or act . Do you expect the audience to do something, based on what you’ve argued in your essay? Or, do you expect the audience to think differently? Traditional academic essays tend to propose changes in how the reader thinks more than acts, but your essay may do both.

Finally, Williams suggests that it’s sometimes appropriate to end a persuasive essay with an anecdote, illustrative fact, or key quote that emphasizes the significance of the argument. We can see a good example of this in Carr’s article, “ Is Google Making Us Stupid? ” Here are the introduction and conclusion, side-by-side: Definition: Term

[Introduction] “Dave, stop. Stop, will you? Stop, Dave. Will you stop, Dave?” So the supercomputer HAL pleads with the implacable astronaut Dave Bowman in a famous and weirdly poignant scene toward the end of Stanley Kubrick’s 2001: A Space Odyssey . Bowman, having nearly been sent to a deep-space death by the malfunctioning machine, is calmly, coldly disconnecting the memory circuits that control its artificial “ brain. “Dave, my mind is going,” HAL says, forlornly. “I can feel it. I can feel it.”

I can feel it, too. Over the past few years I’ve had an uncomfortable sense that someone, or something, has been tinkering with my brain, remapping the neural circuitry, reprogramming the memory. …

[Conclusion] I’m haunted by that scene in 2001 . What makes it so poignant, and so weird, is the computer’s emotional response to the disassembly of its mind: its despair as one circuit after another goes dark, its childlike pleading with the astronaut—“I can feel it. I can feel it. I’m afraid”—and its final reversion to what can only be called a state of innocence. HAL’s outpouring of feeling contrasts with the emotionlessness that characterizes the human figures in the film, who go about their business with an almost robotic efficiency. Their thoughts and actions feel scripted, as if they’re following the steps of an algorithm. In the world of 2001 , people have become so machinelike that the most human character turns out to be a machine. That’s the essence of Kubrick’s dark prophecy: as we come to rely on computers to mediate our understanding of the world, it is our own intelligence that flattens into artificial intelligence.

Instead of merely rehashing all of the article’s main points, Carr returns to the same movie scene from 2001 that he opened with. The final lines interpret the scene according to the argument he just dedicated the entire essay to presenting.

The entire essay should use rhetorical appeals strategically

The chapter “ Persuasive Appeals ” introduces students to logos, pathos, ethos, and kairos. Becoming familiar with each of those persuasive appeals can add much to an essay. It also reinforces the idea that writing argumentative essays is not a straightforward process of jotting down proofs. It’s not a computer algorithm.

• Logos (appeals to evidence and reasoning) is the foundational appeal of an argument essay. Clearly identifying the claim, then supporting that claim with reasoning and evidence will appeal to the reader’s logos demands. As the previous chapter on argumentation mentions, however, what constitutes solid evidence will vary depending on the audience. Make sure your evidence is indeed convincing to your intended reader.
• Pathos (appeals to emotion) are a crucial component and should permeate should every section of the essay. Personal anecdotes are an effective way to illustrate important ideas, and they connect with the reader at an emotional level. Personal examples also cultivate voice .
• Ethos (appeals to character, image, and values) is essential to gaining the reader’s trust and assent. The tone of your essay (snarky, sincere, ironic, sarcastic, empathetic) is immensely important for its overall effect, and it helps build the reader’s image of you. A careful attention to high-quality research reinforces a sincere and empathetic tone. When supporting certain claims and sub-claims, it’s also important to identify implied beliefs (warrants) that your reader is most likely to agree with, and to undermine beliefs that might seem repugnant.
• Kairos (appeals to timeliness) impresses the reader with your attunement to the situation. This should be practiced especially in the introduction, but it can appear throughout the essay as you engage with research and other voices that have recently weighed in on the topic.

All of these appeals are already happening, whether or not they’re recognized. If they are missed, the audience will often use them against you, judging your essay as not being personable enough (pathos), or not in touch with commonly accepted values (ethos), or out of touch with what’s going on (kairos). These non-logical appeals aren’t irrational. They are crucial components to writing that matters.

Argument Outline Exercise

To get started on your argument essay, practice adopting from of the outlines from this Persuasive Essay Outline worksheet .

My Speech Class

Public Speaking Tips & Speech Topics

Persuasive Essay Outline – Examples, Templates & Structure

Amanda Green was born in a small town in the west of Scotland, where everyone knows everyone. I joined the Toastmasters 15 years ago, and I served in nearly every office in the club since then. I love helping others gain confidence and skills they can apply in every day life.

Writing a good persuasive essay can help convince others of a point that means a lot to you. It can be anything from an environmental crisis to something as simple as the importance of ebooks to the modern reader. But how do you write a persuasive essay? Where do you even start? Right here! I’ll explain everything you need to know and even show you an example of a persuasive essay.

What Is a Persuasive Essay?

Persuasive essays are meant to convince someone or a group of people to agree with you on a certain topic or point of view. As the writer, you’ll use definitive evidence, simple reasoning, and even examples to support your argument and persuade them to understand the point of the essay.

Why Write a Persuasive Essay?

Believe it or not, you’ll have to form convincing arguments throughout real life. This could be in the form of college essays or academic essays, speeches for debate club that requires a valid argument, or even presenting an idea for change to your town council.

Argumentative vs. Persuasive Essay

An argumentative essay presents an argument on a specific topic and tries to persuade people to accept that argument as valid. It uses evidence, logic, and sometimes counterarguments to support the main point.

A persuasive essay is similar but presents an argument and focuses more on appealing to the reader’s emotions and values to convince them of your point of view. Think of it as convincing vs. persuading. And, yes, persuasive essays can also use evidence, but they often rely more on personal anecdotes and moral appeals to plead their case.

Let me give you an example. I’m a content writer, but I’m also a published author. If I were going to write an argumentative essay, I’d probably choose a topic like “Do you think authors should self-edit their work?”

But if I were doing a persuasive essay with a similar angle, the topic would look more like “The benefits of self-editing for authors.” Make sense?

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Basically, the main difference between argumentative and persuasive essays is all in the emphasis placed on logic and emotion.

How Many Paragraphs in a Persuasive Essay?

A decent persuasive essay should be around five or six paragraphs with double line spacing, depending on the topic, and can range from 500-2000 words in length. This includes your introduction and conclusion.

Introduction of a Persuasive Essay Example

Our world is facing a crisis, and that crisis is plastic pollution! Every day, a disgusting amount of plastic waste is just dumped into our oceans, killing and harming innocent marine life and ultimately affecting the entire food chain, including us.

Even though there is a clear and present danger that plastic presents, there are still a lot of people and corporations that continue to use single-use plastics with zero regards for their impact on our environment. It’s time for people to really look around and take some responsibility.

We can make a change by learning and using environmentally friendly alternatives in our everyday lives. So, in this essay, I’ll argue that using reusable bags, water bottles, and containers is not only necessary for the health of our precious planet but also a simple and effective way to make a real difference.

A Persuasive Essay Structure

As persuasive essay writers, you can write it however you like, but to follow a traditional persuasive essay structure, use this basic layout to get an effective paper:

• An Introduction: You need a good hook to grab the reader’s attention, a thesis statement presenting the main argument, and a roadmap of the essay, so they know what to expect.
• The Body Paragraphs: 2-3 paragraphs should suffice to provide strong evidence, examples, and any reasoning to support the thesis statement. Each paragraph should focus on a single main idea. 
• The Counterargument: This section acknowledges and refutes the opposing viewpoint, strengthening your argument but still without being as forward as an argumentative essay.
• A Conclusion or Closing Statement: Here is where you would summarize the main points of the essay and a restatement of the thesis, including a call to action for the reader and/or a final thought.

In the end, a persuasive essay usually consists of 5-6 paragraphs and needs to be clear, concise, and logically structured to really persuade the reader on the point.

Tips for Persuasive Writing

• Choose a strong, clear thesis statement that presents your argument well.
• Know your audience and tailor your language and arguments to them. You’ll need a different approach if you’re speaking to a group of teenagers versus a team of adults.
• Use credible and reliable sources to support your argument so no one can second guess your point.
• Expect that people will have counterarguments and prepare a few talking points to address them.
• Use strong pieces of evidence and back them up with facts, statistics, examples, and personal anecdotes. Putting a personal touch on it helps ground the essay and lets people know you’re serious about the topic.
• Use an emotional appeal to engage the reader and make a personal connection to your argument. Basically, tug at their heartstrings and play into their guilt.
• Use clear and concise wordage. Try and avoid confusing technical jargon that might confuse people, and maintain a consistent tone throughout the essay.
• Make sure you’re confident and use an assertive tone but avoid being overly aggressive or confrontational. That will just spark a fight.
• Finish up with a powerful call to action or a final thought that leaves a lasting impact on the reader or listener.
• Use the same font throughout your essay, even for headings and titles. Go with easy-to-read fonts like Calibri, Times New Roman, or Garamond.
• Proofread and edit your essay for clarity, grammar, and style. I cannot stress this one enough. If you’re not confident, use programs like Grammarly to help spot typos and inconsistencies.

Persuasive Essay Topic Ideas

If you’re stuck on some ideas of what to form your essay around, here’s a list of some popular topics to inspire you.

• Importance of recycling and reducing waste in today’s climate.
• The need for stricter gun control laws all over the world.
• A paper on abortion rights in today’s age.
• Benefits of alternative energy sources over fossil fuels and how we can be using them.
• How social media has negative impacts on mental health in kids.
• Key benefits of a vegetarian or vegan diet and how it can help the planet.
• The value of a college education.
• Rise of plastic pollution on the environment and sea life and how it is affecting us.
• Why physical exercise and leading an active lifestyle are important.
• The dangers of texting while driving.
• How our public schools need better funding.
• Benefits of a diverse and inclusive workplace both online and in-person.

Any of these could be used as logical arguments. Still, to make a persuasive argument from either of them, just follow the basic persuasive essay outline examples I’ve given you.

Example of a Persuasive Essay

Introduction.

In today’s age of ever-changing technology, the way we consume and experience books have changed dramatically in just a short time. While physical books were once the only option, ebooks have grown increasingly popular in recent years. In my essay, I’ll argue that, while we all still love paperbacks and hardcovers, ebooks offer so many benefits over physical books, making them the number one choice for most readers today.

Body Paragraph 1: Convenience

Ebooks are convenient; there’s just no denying it. They’re easily accessible through devices like smartphones, tablets, and e-readers, and they allow readers to carry hundreds of books with them at all times. This makes them perfect for traveling or heading to work, or even going to the gym. Readers can now have an entire library with them without the added weight of physical books. Plus, ebooks are easily bought online with just the click of a button, further adding to their convenience.

Body Paragraph 2: Customization

Ebooks offer a level of customization that physical books just can’t match. For one, the font size can be adjusted for easier reading, which is great for those who have eyesight problems. The background color can also be changed from light to dark to reduce eye strain. Personally, as someone who suffers from Meniere’s disease, this is a great feature. All of these options make ebooks a great choice for people with visual impairments, neurological disorders, or reading difficulties.

Body Paragraph 3: Affordability

Ebooks are often far cheaper than physical books, especially when purchased in bulk. You can get an entire series for a fraction of the cost of one paperback. This makes them a more accessible option for budget-conscious readers and people who simply don’t have the disposable funds for books. Also, tons of ebooks are available for free, which is a great option for readers that are looking for ways to save money but keep up with their reading habits.

Body Paragraph 4: Environmentally Friendly

626,000 tons of paper is used to produce all the books we see published every year. That’s a scary number when you consider the rate of deforestation and the state of our world in terms of global warming. We simply can’t afford to move ahead at a rate like that. Ebooks help tackle the issue because they require zero trees to produce.

In conclusion, ebooks offer endless benefits over physical books, including convenience, customization, and affordability. While physical books will always hold a special place in our hearts, you have to admit that the benefits of ebooks just can’t be ignored. For modern, busy, on-the-go readers, ebooks are the preferred choice. It’s time to embrace the digital age and make the switch to ebooks.

Now Write Your Persuasive Essay!

I hope this guide has helped you figure out persuasive essay writing and how to put together powerful arguments. Just stick to the facts and ease the reader into your point with gentle arguments that continue to prove your point. Don’t be afraid to get personal if it can help the essay and convince the reader.

Writing a Thesis Statement – Template & Examples

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persuasive essay

What is persuasive essay definition, usage, and literary examples, persuasive essay definition.

A persuasive essay (purr-SWEY-siv ESS-ey) is a composition in which the essayist’s goal is to persuade the reader to agree with their personal views on a debatable topic. A persuasive essay generally follows a five-paragraph model with a thesis, body paragraphs, and conclusion, and it offers evidential support using research and other persuasive techniques.

Persuasive Essay Topic Criteria

To write an effective persuasive essay, the essayist needs to ensure that the topic they choose is polemical, or debatable. If it isn’t, there’s no point in trying to persuade the reader.

For example, a persuasive essayist wouldn’t write about how honeybees make honey; this is a well-known fact, and there’s no opposition to sway. The essayist might, however, write an essay on why the reader shouldn’t put pesticides on their lawn, as it threatens the bee population and environmental health.

A topic should also be concrete enough that the essayist can research and find evidence to support their argument. Using the honeybee example, the essayist could cite statistics showing a decline in the honeybee population since the use of pesticides became prevalent in lawncare. This concrete evidence supports the essayist’s opinion.

Persuasive Essay Structure

The persuasive essay generally follows this five-paragraph model.

Introduction

The introduction includes the thesis, which is the main argument of the persuasive essay. A thesis for the essay on bees and pesticides might be: “Bees are essential to environmental health, and we should protect them by abstaining from the use of harmful lawn pesticides that dwindle the bee population.”

The introductory paragraph should also include some context and background info, like bees’ impact on crop pollination. This paragraph may also include common counterarguments, such as acknowledging how some people don’t believe pesticides harm bees.

Body Paragraphs

The body consists of two or more paragraphs and provides the main arguments. This is also where the essayist’s research and evidential support will appear. For example, the essayist might elaborate on the statistics they alluded to in the introductory paragraph to support their points. Many persuasive essays include a counterargument paragraph to refute conflicting opinions.

The final paragraph readdresses the thesis statement and reexamines the essayist’s main arguments.

Types of Persuasive Essays

Persuasive essays can take several forms. They can encourage the reader to change a habit or support a cause, ask the reader to oppose a certain practice, or compare two things and suggest that one is superior to the other. Here are thesis examples for each type, based on the bee example:

• Call for Support, Action, or Change : “Stop using pesticides on your lawns to save the environmentally essential bees.”
• Call for Opposition : “Oppose the big businesses that haven’t conducted environmental studies concerning bees and pesticides.”
• Superior Subject : “Natural lawn care is far superior to using harmful pesticides.”

The Three Elements of Persuasion

Aristotle first suggested that there were three main elements to persuading an audience: ethos, pathos, and logos. Essayists implement these same tactics to persuade their readers.

Ethos refers to the essayist’s character or authority; this could mean the writer’s name or credibility. For example, a writer might seem more trustworthy if they’ve frequently written on a subject, have a degree related to the subject, or have extensive experience concerning a subject. A writer can also refer to the opinions of other experts, such as a beekeeper who believes pesticides are harming the bee population.

Pathos is an argument that uses the reader’s emotions and morality to persuade them. An argument that uses pathos might point to the number of bees that have died and what that suggests for food production: “If crop production decreases, it will be impoverished families that suffer, with perhaps more poor children having to go hungry.” This argument might make the reader empathetic to the plight of starving children and encourage them to take action against pesticide pollution.

The logos part of the essay uses logic and reason to persuade the reader. This includes the essayist’s research and whatever evidence they’ve collected to support their arguments, such as statistics.

Terms Related to Persuasive Essays

Argumentative Essays

While persuasive essays may use logic and research to support the essayist’s opinions, argumentative essays are more solely based on research and refrain from using emotional arguments. Argumentative essays are also more likely to include in-depth information on counterarguments.

Persuasive Speeches

Persuasive essays and persuasive speeches are similar in intent, but they differ in terms of format, delivery, emphasis, and tone .

In a speech, the speaker can use gestures and inflections to emphasize their points, so the delivery is almost as important as the information a speech provides. A speech requires less structure than an essay, though the repetition of ideas is often necessary to ensure that the audience is absorbing the material. Additionally, a speech relies more heavily on emotion, as the speaker must hold the reader’s attention and interest. In Queen Elizabeth I’s “Tilbury Speech,” for example, she addresses her audience in a personable and highly emotional way: “My loving people, We have been persuaded by some that are careful of our safety, to take heed how we commit our selves to armed multitudes for fear of treachery; but I assure you I do not desire to live to distrust my faithful and loving people. Let tyrants fear.”

Examples of Persuasive Essay

1. Martin Luther King, Jr., “Letter From Birmingham Jail”

Dr. King directs his essay at the Alabama clergymen who opposed his call for protests. The clergymen suggested that King had no business being in Alabama, that he shouldn’t oppose some of the more respectful segregationists, and that he has poor timing. However, here, King attempts to persuade the men that his actions are just:

I am in Birmingham because injustice is here. Just as the prophets of the eight century B.C. left their villages and carried their ‘thus saith the Lord’ far beyond the boundaries of their hometowns, and just as the Apostle Paul left his village of Tarsus and carried the gospel of Jesus Christ to the far corners of the Greco-Roman world, so am I compelled to carry the gospel of freedom beyond my hometown.

Here, King is invoking the ethos of Biblical figures who the clergymen would’ve respected. By comparing himself to Paul, he’s claiming to be a disciple spreading the “gospel of freedom” rather than an outsider butting into Alabama’s affairs.

2. Garrett Hardin, “The Tragedy of Commons”

Hardin argues that a society that shares resources is apt to overuse those resources as the population increases. He attempts to persuade readers that the human population’s growth should be regulated for the sake of preserving resources:

The National Parks present another instance of the working out of the tragedy of commons. At present, they are open to all, without limit. The parks themselves are limited in extent—there is only one Yosemite Valley—whereas population seems to grow without limit. The values that visitors seek in the parks are steadily eroded. Plainly, we must soon cease to treat the parks as commons, or they will be of no value to anyone.

In this excerpt, Harden uses an example that appeals to the reader’s logic. If the human population continues to rise, causing park visitors to increase, parks will continue to erode until there’s nothing left.

Further Resources on Persuasive Essays

We at SuperSummary offer excellent resources for penning your own essays .

Find a list of famous persuasive speeches at Highspark.co .

Read up on the elements of persuasion at the American Management Association website.

Related Terms

• Argumentative Essay

Persuasive Essay Guide

Persuasive Essay Examples

30+ Persuasive Essay Examples To Get You Started

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Persuasive Essay About Smoking - Making a Powerful Argument with Examples

Are you looking to improve your persuasive writing skills?

One of the best ways to do that is by reading persuasive essay examples. These examples can show you how to structure your arguments effectively.

But finding good examples can be a challenge. Don't worry, though – we've gathered some helpful persuasive essays for you right here!

So, if you're in search of persuasive essay examples to help you write your own, you're in the right place. 

Keep reading this blog to explore various examples!

• 1. Persuasive Essay Examples For Students
• 2. Persuasive Writing Example For Elementary Schools
• 3. Persuasive Essay Examples Middle School
• 4. Persuasive Essay Examples High School
• 5. Persuasive Essay Examples for College Students 
• 6. Persuasive Essay Examples For University
• 7. Persuasive Essay Examples for Different Formats
• 8. Basic Persuasive Essay Structure  
• 9. Catchy Persuasive Essay Topics

Persuasive Essay Examples For Students

A persuasive essay aims to convince the reader of the author’s point of view. 

To find the right path for your essay, it's helpful to go through some examples. Similarly, good essay examples also help to avoid any potential pitfalls and offer clear information to the readers to adopt.

Let’s take a look at 2 short persuasive essay examples, focusing on current and relevant issues:

Example 1: 

If you are looking for longer examples, below are some persuasive essay examples pdf for different academic levels. Read them for free.

Persuasive Writing Example For Elementary Schools

Here are provided some sample essays to further explain the concept of persuasive writing for students.

3rd-grade Persuasive Essay Example

4th-grade Persuasive Essay Example

Persuasive Essay Example 5th-grade

Persuasive Essay Examples Middle School

Check out these persuasive essay examples for middle school to get a comprehensive idea of the format structure. 

Persuasive Essay Examples for 6th Grade

7th-grade Persuasive Essay Example

8th-grade Persuasive Essay Example

Persuasive Essay Examples High School

The following are good persuasive essay examples for high school. Having a look at them will help you understand better.

Persuasive Essay Examples Grade 10

High-school Persuasive Essay Example

Examples of Persuasive Essay in Everyday Life

Persuasive Essay Examples for College Students 

Essay writing at the college level becomes more complicated. We have provided you with top-notch college persuasive and argumentative essay examples here. Read them to understand the essay writing process easily. 

11th-grade Persuasive Essay Example

Persuasive Essay Examples College

Higher English Persuasive Essay Example

Persuasive Essay About Smoking

Argumentative and Persuasive Examples

Persuasive Essay Examples For University

It becomes even more challenging to draft a perfect essay at the university level. Look at the examples of persuasive essays below to get an idea of writing one.

University Persuasive Essay Example

Political Persuasive Essay Examples

Persuasive Essay Examples About Life

Persuasive Essay Examples for Different Formats

A persuasive essay can be written in several formats. For instance, you can write the usual 5-paragraph essay, or even something longer or shorter.

Below are a few sample essays in various common formats.

Persuasive Essay Examples 5 Paragraph

Persuasive Essay Examples 3 Paragraph

These examples tell you how to remain convincing and persuasive regardless of the essay format you use.

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Basic Persuasive Essay Structure  

Here's a breakdown of the typical persuasive essay outline , along with an example for each step:

• Introduction (Grab Attention & Introduce the Issue):

Hook your reader with an interesting fact, anecdote, or question-related to the topic. Briefly introduce the issue you'll be arguing for.

For Example:

• Thesis Statement (Clearly State Your Position):

The thesis statement is a one-sentence summary of your entire argument. It should be clear, concise, and specific, and include your main points.

• Body Paragraphs (Develop Your Arguments):

Dedicate each paragraph to a single main point supporting your thesis. Use strong evidence to back up your claims. This can include statistics, research findings, expert opinions, or personal anecdotes. Use clear transitions between paragraphs to show the flow of your argument.

• Counterargument (Acknowledge Opposing Views):

Briefly acknowledge potential objections to your argument. This shows you've considered different viewpoints and strengthens your own position.

• Rebuttal (Address Counterarguments):

Explain why the counterarguments are not strong enough to invalidate your main points. Offer additional evidence to solidify your position.

• Conclusion (Restate & Call to Action):

Briefly restate your thesis and summarize your main points. End with a strong call to action, urging the reader to adopt your perspective or take a specific step.

By following this structure and incorporating strong evidence, you can craft a persuasive essay that effectively convinces your reader to see things your way.

Catchy Persuasive Essay Topics

Now that you have read some good examples, it's time to write your own persuasive essay.

But what should you write about? You can write persuasive essays about any topic, from business and online education to controversial topics like abortion, gun control, and more.

Here is a list of ten persuasive essay topics that you can use to grab your reader's attention and make them think:

• Should the government increase taxes to fund public health initiatives?
• Is the current education system effective in preparing students for college and the workplace?
• Should there be tighter gun control laws?
• Should schools have uniforms or a dress code?
• Are standardized tests an accurate measure of student performance?
• Should students be required to take physical education courses?
• Is undocumented immigration a legitimate cause for concern in the United States?
• Is affirmative action still necessary in today’s society?
• How much, if any, regulation should there be on technology companies?
• Is the death penalty an appropriate form of punishment for serious crimes?

Need more topic ideas? Check out our extensive list of unique persuasive essay topics and get started!

To Sum it Up!

This post gave you a bunch of persuasive essay examples to check out. By reading them, you learned how to build strong arguments, organize your essay, and use evidence to back up your ideas.

Now it's your time to write! Don't worry about being perfect, just give it a shot and make it your own. But if you're still feeling stuck, don't worry. 

Our persuasive essay writing service is here to the rescue!

Our experienced writers specialize in creating top-notch essays on a wide range of topics. Whether it's a challenging persuasive essay or any other type, we've got you covered.

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• Improving Your Grades
• Article Use (a, an, the…)
• Apostrophes
• Run-On Sentences
• Parts of Speech
• Pronunciation
• Types of Writing
• Choosing the Right Words
• How Can I Make My Sentences Clearer?
• Varying Sentence Length
• Varying Sentence Structure
• Word Form: Comparative and Superlative Adjectives
• Use SEMICOLONS (;) For Emphasis
• Sentence Structure: For and Since
• Sentence Structure: Order of adjectives
• Preposition Problems: Prepositions of Time
• Sentence Structure: Tag Questions
• Word Choice: Personal Pronouns
• Using Evidence
• Research & Documentation
• Cover Letters
• The Secret to Eye Contact
• Three Keys for Better Slide Design
• Know your audience – presentation skills
• Lying With Charts

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Examples of Persuasive and Argumentative Essays

Posted by 11trees | Types of Writing , Argument

The following are decent examples of Persuasive / Argumentative Essays, designed to help you think about the form more deeply. They aren’t “slam dunk” essays that guarantee an “A”. In fact, we’ve given you some perspective on how writing instructors would view these examples. Notice how the grammar doesn’t really play into the analysis of the examples; the writing is competent. It’s the ideas and choices that need work.

Click on a title below to access the original work in another window.

• First up, this essay reads like a professional writer’s work – and it is.
• By posing a question the essay delivers on an original argument (“it isn’t smarter or dumber – it’s impact…”) but it’s an answer to a question that is too broad for a short paper. Indeed, the author is working on a book-length work to address the issues he raises.
• As an expert this author can perhaps get away with making sweeping statements about the origins of cooking, but an undergraduate writer cannot. There would need to be many more citations if this were an academic paper.
• The essay includes a counterargument. Check! Notice the, “I think you can argue…” paragraph. Also a nice example of using “you” in writing – which many students are told never to do. It works here.
• 11trees Grade: B+/F depending on fixing citations.
• Great title! Right out of the gate this author is showing personality and a unique approach. Minor ding for Not Capitalizing Each Word in the Title Excepting Articles.
• However, an active reader (a professor) is going to be wondering what the writer makes of the term “saintly.” Anyone who reads  Cannery Row sees the drunks and layabouts that people its pages as the equivalent of “hookers with hearts of gold.” In fact, there  are hookers with hearts of gold. The first paragraph does not raise our hopes…the author is telling us (so far) what we already know.
• The author describes “Mack and the boys” as outcasts, but she doesn’t establish this with evidence from the text. Many readers will see them as readily accepted members of the little community – not outcasts.
• No counterargument.
• 11trees Grade: C  (notice the webpage itself is more generous in its evaluation).
• Titles can help teachers quite a bit. This one walks into a buzz saw. Who would argue that diet and exercise AREN’T important? So from the title, and certainly the first paragraph, we know we have a summary paper masquerading as an argument. You might as well argue that the Earth is round.
• There is a counterargument (“Despite all these factors…there are critics…”), but the author does not name the naysayers and conventional wisdom is that these people are whackos. So it’s a fake counterargument.
• 11trees Grade: C/C-  (generous!).

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Informative Speeches — Types, Topics, and Examples

What is an informative speech?

An informative speech uses descriptions, demonstrations, and strong detail to explain a person, place, or subject. An informative speech makes a complex topic easier to understand and focuses on delivering information, rather than providing a persuasive argument.

Types of informative speeches

The most common types of informative speeches are definition, explanation, description, and demonstration.

A definition speech explains a concept, theory, or philosophy about which the audience knows little. The purpose of the speech is to inform the audience so they understand the main aspects of the subject matter.

An explanatory speech presents information on the state of a given topic. The purpose is to provide a specific viewpoint on the chosen subject. Speakers typically incorporate a visual of data and/or statistics.

The speaker of a descriptive speech provides audiences with a detailed and vivid description of an activity, person, place, or object using elaborate imagery to make the subject matter memorable.

A demonstrative speech explains how to perform a particular task or carry out a process. These speeches often demonstrate the following:

How to do something

How to make something

How to fix something

How something works

How to write an informative speech

Regardless of the type, every informative speech should include an introduction, a hook, background information, a thesis, the main points, and a conclusion.

Introduction

An attention grabber or hook draws in the audience and sets the tone for the speech. The technique the speaker uses should reflect the subject matter in some way (i.e., if the topic is serious in nature, do not open with a joke). Therefore, when choosing an attention grabber, consider the following:

What’s the topic of the speech?

What’s the occasion?

Who’s the audience?

What’s the purpose of the speech?

Common Attention Grabbers (Hooks)

Ask a question that allows the audience to respond in a non-verbal way (e.g., a poll question where they can simply raise their hands) or ask a rhetorical question that makes the audience think of the topic in a certain way yet requires no response.

Incorporate a well-known quote that introduces the topic. Using the words of a celebrated individual gives credibility and authority to the information in the speech.

Offer a startling statement or information about the topic, which is typically done using data or statistics. The statement should surprise the audience in some way.

Provide a brief anecdote that relates to the topic in some way.

Present a “what if” scenario that connects to the subject matter of the speech.

Identify the importance of the speech’s topic.

Starting a speech with a humorous statement often makes the audience more comfortable with the speaker.

Include any background information pertinent to the topic that the audience needs to know to understand the speech in its entirety.

The thesis statement shares the central purpose of the speech.

Demonstrate

Preview the main ideas that will help accomplish the central purpose. Typically, informational speeches will have an average of three main ideas.

Body paragraphs

Apply the following to each main idea (body) :

Identify the main idea ( NOTE: The main points of a demonstration speech would be the individual steps.)

Provide evidence to support the main idea

Explain how the evidence supports the main idea/central purpose

Transition to the next main idea

Review or restate the thesis and the main points presented throughout the speech.

Much like the attention grabber, the closing statement should interest the audience. Some of the more common techniques include a challenge, a rhetorical question, or restating relevant information:

Provide the audience with a challenge or call to action to apply the presented information to real life.

Detail the benefit of the information.

Close with an anecdote or brief story that illustrates the main points.

Leave the audience with a rhetorical question to ponder after the speech has concluded.

Detail the relevance of the presented information.

Before speech writing, brainstorm a list of informative speech topic ideas. The right topic depends on the type of speech, but good topics can range from video games to disabilities and electric cars to healthcare and mental health.

Informative speech topics

Some common informative essay topics for each type of informational speech include the following:

Informative speech examples

The following list identifies famous informational speeches:

“Duties of American Citizenship” by Theodore Roosevelt

“Duty, Honor, Country” by General Douglas MacArthur

“Strength and Dignity” by Theodore Roosevelt

Explanation

“Give Me Liberty or Give Me Death” by Patrick Henry

“The Decision to Go to the Moon” by John F. Kennedy

“We Shall Fight on the Beaches” by Winston Churchill

Description

“I Have a Dream” by Martin Luther King, Jr.

“Pearl Harbor Address” by Franklin Delano Roosevelt

“Luckiest Man” by Lou Gehrig

Demonstration

The Way to Cook with Julia Child

This Old House with Bob Vila

Bill Nye the Science Guy with Bill Nye

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100+ Excellent Topics for A Stellar Persuasive Speech

What Makes a Truly Remarkable Speech?

The Ingredients of an Effective Topic

Ideas & Inspiration: 100+ Topics

Your Next Steps, Step-by-step

This comprehensive blog post serves as a vital resource for anyone looking to craft an impactful persuasive speech. It provides an extensive list of over 100 compelling topics tailored for a wide range of interests and academic fields. Additionally, it offers advanced guidance on selecting the perfect topic, structuring your arguments effectively, and employing persuasive techniques that captivate and convince your audience. Whether you're an academic achiever or an aspiring public speaker, this guide equips you with the insights to deliver a stellar persuasive speech.

Before You Pick the Perfect Topic...

If you’re struggling to find a strong topic for a persuasive speech , you’ll find 100+ ideas for subjects and topics below. Use one that grabs you, or simply find inspiration to get unstuck and come up with a topic about something you and your audience will find interesting.

To help you think about the big picture — your larger essay — we also review what makes a truly effective persuasive speech, all the ingredients of an effective topic, and how to pick the best topic for your circumstances.

Here's what's most essential as you consider your topic choices:

• pick a topic that has the right scope, one aligned with your larger assignment
• be sure the topic is one you're interested in researching, has meaning and relevance for your audience, and has the right level of complexity — both for your audience and for your level of speech writing prowess
• remember your topic should align with themes and subjects related to your circumstances and the speech requirements

Finally, once you’ve picked your topic, and even if you know all the basics — which I’m guessing you do if you’re following posts from Crimson Education — you might still benefit from other advice in today's post, such as numerous speech writing tips and strategies designed to save you time and stress and improve the odds your final speech will exceed expectations.

Here's what you'll find:

• What Makes a Truly Remarkable Persuasive Speech
• The Ingredients of an Effective Topic, and Tips for Picking Your Topic
• 100+ Topic Suggestions
• How to Develop a Stellar Persuasive Speech — Step-by-Step!

Still feeling a bit hesitant or stuck?

Don’t worry. Once you've picked a really interesting and effective topic and start your research, you'll quickly become a subject-matter expert, regaining both motivation and confidence for all the remaining steps.

What Makes a Truly Remarkable Persuasive Speech?

A good persuasive speech will grab the audience’s attention, help them connect with the speaker (that’s you), and guide their reasoning process — giving the speech the power to persuade your audience why your point of view is logical and compelling, and also superior to the opposing viewpoints.

The 6 Most Essential Ingredients

• A strong introduction that gets the audience engaged and provides context about the subject and topic, what’s at stake (why it matters), and what issues or concerns tend to be front and center
• A clear thesis in the form of a specific point of view, opinion, or argument
• An orderly progression of ideas and arguments, each argument or subtopic supported by logic and evidence
• An anticipation of opposing viewpoints and arguments (the counterarguments to your opinion)
• Your responses or ‘rebuttals’ to the opposing viewpoints , answering the anticipated objections and adding additional support for your point of view or thesis
• A conclusion that highlights the most powerful persuasive elements in your speech and reminds listeners what's at stake, including, if suitable, a call to action

The Historical Roots of Persuasive Speech

Did you know that persuasive speech assignments may be testing your mastery of concepts that go back as far as ancient Greece?

The emergence of democracy in ancient Greece (the 6th and 5th centuries B.C.) created a space for the rule of law and political governance informed by the will of the people — making persuasive speech an essential element of social life.

From courtroom trials to political campaigns and democratic assemblies, persuasive speech emerged in 5th-century Athens as an essential tool of democracy.  Soon the brightest philosophers of the day became concerned with the principles of "rhetoric" — the study of orderly and effective persuasive speaking.

Now, thousands of years later, little has changed in Western democracies: "constructing and defending compelling arguments remains an essential skill in many settings" (Harvard U, Rhetoric ). In short, the principles of deliberation, free speech, and consensus building we use for governance, in school, extracurricular activities , at work, and sometimes our day-to-day life, still rely on persuasive speech.

In every free society individuals are continuously attempting to change the thoughts and/or actions of others. It is a fundamental concept of a free society.

- persuasive speaking, by r. t. oliver, ph.d..

How The Rhetorical Triangle Can Turbo-charge Your Speech

The 5th-century B.C. Athenian philosopher Aristotle argued that your ability to persuade is based on how well your speech appeals to the audience in three different areas: logos, ethos, and pathos, sometimes referred to as the three points of the rhetorical triangle .

From observation and reflection Aristotle understood that humans are thinking animals (logos), social and moral animals (ethos), and emotional animals (pathos) — such that appealing to all three of these pillars of human understanding and action were essential parts of an effective persuasive speech .

1. Logos — Using clear, logical, and evidence-based reasoning and argumentation to add persuasive power to your speech.

For obvious reasons, audiences will typically expect strong arguments supported by evidence and clear reasoning and logic, all elements that are often prominent on grading rubrics for persuasive speeches.

Maybe you're thinking of speeches you've heard that utterly lacked logic and evidence? It's a reminder that persuasion as such is ultimately about points of view and not always about facts. Even without logic, a speaker can persuade, through effective uses of ethos and pathos , for example. In other instances social phenomena may underlie a lack of logic and evidence, such as "group think," for example , when people are swayed or swept up by a common point of view about an issue, instead of thinking critically about it.

2. Ethos — The component of persuasive speaking that spotlights the appeal, authority, credentials, and moral standing of the speaker .

Have you ever agreed with a speaker simply because you liked the person speaking, or rejected an argument because you disliked a speaker, responding to who the speaker is more than to their arguments? That may not be very logical, but it is very natural for us humans.

Aristotle understood this, that persuasion relies not solely on logical thinking but on relational factors too, including how much we trust a speaker, how much we believe in the integrity of their motives, and the knowledge and expertise they possess (or are perceived to possess).

Take law courts, for example. One common strategy lawyers use to undermine the force of witness testimony is to “discredit” or “taint” the witness , to undermine jurors' confidence in the veracity and motives of the witness. That's using ethos, rather than logic and facts, to impact an audience (the jury).

Likewise, when an audience has a high regard for the speaker's reputation, authority, and credibility, the more convincing that person's arguments are likely to be.

Suggestions for enhancing appeals to ethos in your speech:

• Share a transformative journey where you shifted from an opposing perspective to your current stance due to overwhelming evidence. This approach can demonstrate your capacity for logic and open-mindedness, helping your audience see you as very rational and impartial, potentially strengthening your credibility.
• Incorporate the viewpoints and expertise of respected authorities to bolster your arguments. Referencing reliable sources and experts boosts your credibility by showing you've grounded your arguments in established facts, perspectives, and ideas.
• Foster a connection with your audience. For example, rather than overwhelming them with complex reasoning to showcase your intelligence, strive to comprehend and reflect their perceptions and potential biases regarding your topic. This should make your audience more receptive to your logic and perspectives as your speech progresses.
• Employ personal anecdotes or lived experiences that unveil a deeper layer of understanding and wisdom. This personal touch not only humanizes you, the speaker, but makes your arguments more relatable and persuasive.

Depending on circumstances, you may think of additional ways to bolster your credibility and trustworthiness — enhancing your standing in the eyes of the audience in order to elevate the persuasive impact of your speech!

3. Pathos — This means injecting your speech with some powerful appeals to listeners' feelings and emotions , in addition to using logic and reason.

For example, if your speech entails persuading voters to increase foreign aide to combat world hunger, you wouldn’t just want to cite cold statistics. Painting a picture of ways malnutrition is affecting real individuals is likely to have a strong impact on listeners' emotions, appealing to their innate capacity for compassion towards others and helping them more deeply appreciate the urgency of the subject . This approach impacts listeners' emotions and highlights an urgent and universal moral imperative that adds conviction to your point of view.

In most academic settings, you'll be expected to present a speech with a strong line of evidence-based, logical reasoning, often making appeals to logos prominent in persuasive speeches in school settings. That said, by injecting and balancing appeals to logos, ethos, and pathos, based on what's most suitable for your topic, assignment, and approach, you'll add a significant measure of mastery to your persuasive writing method.

A Consistent Style and Tone

What style, voice, and tone best suit your personality, the occasion, the listeners, and your subject?

• Consider adopting a straightforward, clear, and succinct style , reminiscent of a newspaper editorial or a no-nonsense argument in a voter guide. This approach works well for topics and settings requiring direct communication with clear insights and persuasive arguments free from subjectivity and unnecessary analysis and complexity.
• For topics, interests, or assignments that naturally entail wading through broader philosophical and ethical debates — like debating justifications for euthanasia or arguments against the death penalty — a more introspective, contemplative voice may be expected . This style allows for a deeper exploration of moral dimensions and the broader implications of the issue at hand or the underlying logical principles involved.
• If your inclination is towards something more unconventional, employing humor and wit could be a chance to take the road less traveled! Whether through irony or parody, for example, by showcasing a humorous topic from the outset, such as "why dog people outshine cat people," or cleverly presenting weaker arguments to underscore your point, this strategy, while offbeat, can captivate and entertain , making your speech stand out in a large class setting. Just be sure to balance the creativity with a clear demonstration of your persuasive speech skills and consider checking in with your teacher about possibilities and expectations beforehand.

With a broader understanding of what goes into a great persuasive speech, you’re better equipped for the important step of picking the topic that will guide your speech.

Picking Your Topic — Questions to Ask

Does it interest you.

Conveying passion for a topic is infectious, adding power to your speech. The more interested and invested you are in your subject and topic, the more likely you are to make your speech the best it can be.

Will the topic interest your audience?

Understanding your audience's values, interests, and views will help you make immediate connections with their own thought processes and attitudes. Try to pick a topic that will get your listeners to perk up and move to the edge of their seats.

Is the topic or point of view fresh and engaging?

Choosing a topic that's novel, contemporary, or presents a unique angle on a familiar issue should help you captivate your audience's attention. You also want the topic to be something that matters to your audience with a point of view that challenges their thinking, so you're not just "preaching to the choir."

Are there any "triggers" or otherwise "sensitive" or "inappropriate" themes?

You might not think there’s not any problem with a topic such as Should we build a wall to keep immigrants out of the country? Or, Should same sex marriage be legal? That said, topics that delve into identity politics or areas that are so controversial that they elicit anger or hostility rather than dialogue and debate may lead to emotional hurt and harm, even if not intended. If you have any doubts, check in with your teacher or a school counselor before settling on your topic!

Finding Subjects and Topics on Your Own

Before you jump ahead and grab a ready-made topic from the list below, remember that a quick brainstorming or online search could be your preferred method to find the best, most interesting topic for your audience, setting, and individual interests or class requirements. For example, an internet search with keywords such as “biggest problems or biggest issues in the world today” will quickly uncover a host of themes and subjects that are both timely and controversial.

Search Results for Keyword Phrase Contemporary World Problems and Issues

• Water contamination
• Human rights violation
• Global health issues
• Global poverty
• Children's poor access to healthcare, education and safety
• Access to food and hunger
• Anti-corruption and transparency
• Arms control and nonproliferation
• Climate and environment
• Climate crisis
• Combating and crime
• Countering terrorism
• Cyber issues
• Economic prosperity and trade policy
• Technology and privacy

A General List vs. Time & Place Factors

Where you live and what’s timely for you and your audience is going to depend on your circumstances. Finding a “hot topic” in your specific time and place could be an effective way to get listeners' attention and address an issue that feels highly relevant.

• Is there a big policy decision that’s a hot topic at your school?
• Is there a ballot initiative your community will vote on soon that your audience has strong opinions about?
• Is there a current events issue in your local news headlines that offers a compelling persuasive speech topic?
• What’s before congress these days, or before the Supreme Court, or the United Nations — this week (any great topics there for your speech)?

More Inspiration: 100+ Interesting Persuasive Speech Topics for High School

If you haven’t already navigated your way to an interesting persuasive speech topic, use the list below for even more ideas and inspiration!

You can go from top to bottom, or you can jump the line and look for the themes that most interest you, such as Art and Culture or Recreation and Tourism.

Art and Culture

1. Is digital art really art?

2. Street art: vandalism or cultural expression?

3. Is there a place for censorship in the music industry?

4. Do museums promote culture or appropriate culture?

5. Should other countries have a minister of culture or similar government office, as they do in France?

6. Can schools, or art teachers, define good art vs. bad art? Should they?

7. Censorship in art: when is it justified or necessary?

8. Does creative freedom take precedence over cultural appropriation?

9. The impact of digital platforms on the consumption of art and the value of art.

10. Is there a role for public policy and public funding in arts and culture?

1. The pros and cons of minimum wage laws and policies.

2. Cryptocurrency: the future of finance or a scam?

3. Is student loan debt relief good policy?

4. Gender wage gap: are the concerns justified or unjustified?

5. Sustainable development: Is there a way to sustain economic growth and without an environmental catastrophe?

6. The role of small businesses in the economy, do they promote prosperity or undermine efficiencies?

7. Globalization: economic boon or bane?

8. Is consumerism in the general interest or a threat to the planet?

9. The economic effects of climate change, should they be paid now or later?

10. Universal Basic Income: a solution to poverty or a disincentive to work?

1. The case for and against school uniforms.

2. Should non-citizens be allowed to vote in school board elections?

3. The impact of technology on education.

4. Should college education be free?

5. The importance of teaching financial literacy in schools: promoting independent living or consumerism?

6. Should parents have the right to home school children against their will?

7. Is the grading system improving learning?

8. Is mandatory attendance a good policy for high school?

9. Addressing the mental health crisis in schools: is it an individual problem or a social one?

10. Arts education: valuable or a waste of time?

Environmental Issues

1. The urgency of addressing climate change and what to do about it.

2. Plastic pollution: are more stringent government regulations, policies, and laws the answer?

3. Should the government subsidize clean energy technologies and solutions?

4. The importance of water conservation, but whose responsible?

5. Should there be a global environmental tax? On what?

6. Should environmental costs be factored into everyday economic activity?

7. The impact of fast fashion on the environment.

8. The necessity of protecting endangered species.

9. Deforestation: Who's impacted? Who should have power (or not) to stop it?

10. Are electric cars truly better for the environment?

1. The changing dynamics of the modern family.

2. The role of the state in protecting children from parents and guardians.

3. Should adoption records be open or sealed?

4. How can employers, or employment laws, support healthy families?

5. Is there an age when euthanasia should become universally legal and accessible?

6. How to balance parental rights with child welfare.

7. Is your child's gender something they're born with, or something they should be free to choose?

8. The responsibilities of women vs. men in addressing an unplanned pregnancy.

9. Should parents restrict children's use of technology? What is too lax vs. what is too restrictive?

10. Balancing discipline and love in parenting.

Health, Nutrition, & Fitness

1. Should junk food advertising be regulated?

2. The dangers of fad diets: free market vs. consumer protection.

3. Should junk food be banned in schools?

4. Nutrition: are schools failing to teach it?

5. Should students be graded on their fitness and nutrition levels and habits?

6. Should sports programs be replaced by fitness education?

7. E-cigarettes: should they be regulated or not?

8. The obesity epidemic: a problem of individual responsibility, genetics, or social policy?

9. Are agricultural subsidies good for health and the environment?

10. Should teens have more options for balancing school attendance and individual sleep needs and preferences?

Media, Social Media, and Entertainment

1. The effects of social media on teenagers.

2. Should there be regulations on influencer marketing?

3. The impact of video games on behavior.

4. Fake news: Its impact and how to combat it.

5. The role of media in shaping public opinion.

6. Privacy concerns with social media platforms.

7. The influence of celebrities on youth culture: is there a role for rewards and consequences to impact celebrities public behaviors?

8. Digital detox: pros and cons.

9. Media portrayal of women and its societal impact.

10. Censorship in media: necessary or oppressive?

Politics and Society

1. The importance and limits of voting in a democracy.

2. Gun control laws: balancing safety and liberty.

3. The impact of immigration: universal human rights vs. national sovereignty.

4. The death penalty: justice vs. ethics?

5. The legalization of marijuana: the right policy?

6. The right to protest vs. public order.

7. Affirmative action: whose definition of "fairness" do we use?

8. The future of healthcare in America: market solutions or a public option?

9. Climate change policy: National vs. global approaches.

10. The role of the United Nations in today's world.

Recreation & Tourism

1. The benefits of outdoor recreation.

2. Sustainable tourism: protecting nature while promoting travel.

3. The impact of tourism on local cultures.

4. The future of space tourism.

5. The effects of recreational activities on mental health.

6. The importance of historical preservation in tourism.

7. Adventure tourism: reasonable or unreasonable risks vs. rewards proposition?

8. The effects of over-tourism on popular destinations and local communities.

9. Is eco-tourism the right way to promote environmental sustainability?

10. Does international tourism help or harm indigenous peoples, cultures, and communities?

1. Do the ethical downside of genetic engineering outweigh the potential benefits?

2. The potential and pitfalls of artificial intelligence in society.

3. Climate change denial: is it fully within the bounds of free speech?

4. Competing views of vaccine policies and individual rights in pandemics and other health emergencies.

5. Space exploration: is it worth the investment?

6. The use of affirmative action to diversify STEM education and workforce.

7. The impact of technology on job displacement and future employment: is a universal income the right answer?

8. Do renewable energy technologies offer a feasible substitute for eliminating fossil fuels?

9. Ocean pollution: is more government regulation the answer?

10. Protecting biodiversity vs. the right to economic prosperity.

Sports and School Athletics

1. The emphasis on athletic programs in high schools: is the hype benefiting students?

2. Should college athletes be compensated?

3. Do teamwork and group activities help or hinder academic and athletic development?

4. Should schools should require more physical education or less?

5. Should there be more emphasis on non-competitive formats in high school and college athletics?

6. The influence of professional athletes as role models: good or bad?

7. Doping in sports: are athletic programs teaching the wrong values?

8. The benefits and risks of contact sports in high schools athletics.

9. Should there be absolute gender equality in school athletics?

10. What should the educational goal of school athletics be?

These topics span a broad spectrum of interests and concerns — look for one that matters to you and your audience, is likely to prompt insightful dialogue or debate, and is challenging enough to put your individual persuasive speech skills to the test!

1. Use Diligent Research to Make a Watertight Argument

To go from just any persuasive speech to a truly riveting one, you’ll want to dig around until you find compelling and authoritative research . Even if you're already knowledgeable about your topic, applying yourself with patience and perseverance at this early stage will usually pay off, allowing you to uncover some real gems when it comes to compelling facts and expert perspectives.

What to look for:

• Facts, statistics, and surveys
• An expert analysis of a policy or issue
• Quotes from compelling experts, from books, editorials, or speeches
• Anecdotal evidence in the form of isolated events or personal experiences that don’t have much statistical significance but can illustrate or capture something powerful that supports your point of view, or add emotional appeal
• Graphs, tables, and charts

Riveting research will better position you to hit some home runs when you put together your speech. And remember, research is primarily to build a strong logical argument ( logos ), but citing and spotlighting reputable sources will also lend your speech greater persuasive credibility ( ethos ), just as experiential perspectives can add appeals to emotion ( pathos ).

Define Your Thesis

Clearly articulate your stance on the topic. This thesis statement will guide the structure of your speech and inform your audience of your central argument.

I like to create a "working thesis" as a planning tool, something that encapsulates and maps my point of view and essential supporting arguments, and as a way to uncover gaps in my reasoning or evidence early on. Later, it also gives me a ready guide for writing my outline.

Essential Elements of a ‘working thesis’ for a persuasive speech:

• The subject (including how you'll frame the context for your topic and speech)
• Your main point of view
• List of principal arguments
• The most important counterarguments
• Key rebuttals to the counterarguments

As you can see, this kind of "working thesis" gives you a bird's eye view of your thesis along with all the key components of your speech and the reasoning you’ll deploy.

Marshaling Your Evidence

As you delve into researching your chosen topic, such as "Why space exploration is not worth the investment," you'll accumulate evidence, including data, anecdotes, expert opinions, and more. This evidence is vital for adding depth, credibility, and persuasion to your speech. You also need to strategically align the evidence with each of your supporting arguments , ensuring that each claim you make is substantiated.

You can use a simple table format to visually map out how you want to align your subtopics and evidence.

Here's an example using the topic Why space exploration is not worth the investment .

This table is just for illustration, and doesn't use real data and opinions, but you can see how organizing your evidence ahead of time can help you logically present and support your arguments and subtopics . It can also help you spot gaps, in case you need to do additional research, and gives you a head start on the next step: outlining your speech!

Make an Outline

Begin with a structured outline to ensure your speech flows logically from one point to the next. Your outline should include:

• introduction elements
• key subtopics and the relevant arguments and evidence, examples, anecdotes, or citations, all in sequential order
• key wording for any important or challenging transitions from one line of thought to the next, or from one subtopic to the next
• a section for responding to opposing arguments and viewpoints, with the specific rebuttals, all in sequential order
• key points for your conclusion

Drafting Body Paragraphs, Your Introduction & Conclusion

Now you're making your first rough attempts of turning the key content of your speech into phrases, sentences, and paragraphs. So, this is a could point to refocus on the tone, style, and voice you want to use, and how to use it consistently.

Pro Tip: Write your introduction and conclusion after drafting all of your body paragraphs, because you these two sections to really capture the essence of the larger speech.

Introduction : Start with a strong hook—this could be a startling statistic, a compelling quote, or a relatable and captivating (or entertaining) anecdote— then briefly preview your main points to set the stage for your argument.

Conclusion : Reinforce your thesis with concise references to the the primary evidence you presented. End with a powerful closing statement that reminds your audience of why this topic is important. As suitable, you can also call your audience to action or leave them with something significant to ponder on their own.

Balancing Pathos, Logos, Ethos

Ensure a harmonious balance among logos (logical appeal), ethos (establishing your credibility and using evidence from credible sources and quotes or perspectives from credible authorities), and pathos (emotional appeal).

Checklist for Balancing Logos, Ethos, and Pathos

Here's a rubric, adapted from a real university writing rubric for persuasive speeches, that can help you elevate appeals to logos , ethos , and pathos in your speech.

• Is the thesis clear and specific?
• Is the thesis supported by strong reasons and credible evidence?
• Is the argument logical and well organized?
• What are the speaker’s qualifications?
• How has the speaker connected him/herself to the topic being discussed?
• Does the speaker demonstrate respect for multiple viewpoints, and respond to them with thoughtful arguments?
• Are sources credible?
• Are tone, style, and word choice appropriate for the audience/purpose?
• Is the speech polished and written with care?
• Are vivid examples, details and images used to engage the listeners' emotions and imagination?
• Does the writer appeal to the values and beliefs of the listeners by using examples the audience can relate to or cares about?

Revise & Polish

Review your speech and revise for clarity, flow, sentence structure, and word choice.

Remember to use a voice and style consistent with making a speech, with the topic and subject matter, and the specific circumstances for your speech.

Remove any jargon or unnecessary details that might distract from your message.

Sharpen your arguments, making sure they are clear, concise, and compelling.

Practice the Delivery

Dedicate ample time to practicing what it will be like giving your speech. Focus on mastering the tone, pace, and volume of your delivery. If you have time limits on the speech, be sure to time your delivery as well, and make any needed adjustments. Consider body language, eye contact, and gestures, as these non-verbal cues can significantly impact your speech's effectiveness.

The more comfortable and familiar you are with your speech, the more confidently you'll present it.

Also, being nervous, for lots of people, is normal. Practice will help; with better command of your speech you'll feel more confident. Also, practicing your delivery with a friend who can listen and give you some feedback is good way to catch helpful adjustments.

Final Thoughts

Finding a topic you like and one that your audience will be interested in is a critical foundation for an effective persuasive speech. It will also help you stay motivated and get more out of the experience!

Just remember that investing in some extra research, some thoughtful organization, anticipating counterarguments, and artfully weaving in ethos and pathos alongside a strong line of evidence-based arguments ( logos ) will help you elevate your speech and your learning experience.

With the insights we've just shared, you're more than ready to turn what is often a rote class exercise into something far more artful. In addition, your effort will help prepare you for college — for debating, editorial writing, legal argumentation, public policy advocacy, public speaking, and even running for ASB President!

If you're interested in taking on the challenge of more advanced research and persuasive writing, or even projects that involve scholarly publication, be sure to reach out to a Crimson Education Advisor for information on ways to get connected to advanced online courses and any number of cool capstone and research projects that will also connect you to networks of motivated young scholars and top-notch research and writing mentors.

About the Author

Keith Nickolaus

Keith Nickolaus is a former educator with a passion for languages, literature, and lifelong learning. After obtaining a B.A. from UC Santa Cruz and exploring university life in Paris, Keith earned his Ph.D. in Comparative Literature from UC Berkeley, and then worked for 16 years in K12 education before setting up shop as a freelance writer.

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Rhetorical Essay

Rhetorical essay generator.

In the realm of persuasive writing, rhetorical essays stand as powerful demonstrations of linguistic artistry. By employing a variety of literary devices, carefully selected words, and strategic communication techniques, these essays are designed to sway the minds and emotions of readers. Delving into the heart of rhetoric, this article will delve into the essence of rhetorical essays, guiding you through their creation while offering illuminating examples and practical tips. Whether you’re a seasoned writer or new to the craft, understanding the dynamics of a rhetorical essay can enhance your ability to communicate effectively and convincingly.

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What is a Rhetorical Essay?

A rhetorical essay is a unique form of discourse that employs persuasive techniques to communicate a particular message or viewpoint. This literary device operates by leveraging linguistic elements to convince an audience of the validity of a certain argument or perspective. Unlike traditional essays that primarily focus on information and analysis, rhetorical essays emphasize the art of persuasion. By dissecting the behaviors of words, examining their impact within a specific context , and avoiding clichés , a rhetorical essay creates an objective and compelling narrative that leaves a lasting impression.

How to write a Rhetorical Essay

Creating a compelling rhetorical essay requires a meticulous approach that blends creativity with strategic communication. To navigate this intricate process, let’s break it down into several key steps that will help you weave together a convincing and impactful piece.

Step 1: Choosing a Subject and Objectives

Begin by selecting a topic that resonates with your audience and aligns with your objectives. Consider the behaviors you intend to evoke and the elements you wish to emphasize. Craft an overarching objective that defines the purpose of your essay, whether it’s to inform, persuade, or provoke thought.

Step 2: Mastering Language and Syntax

Leverage the power of verbs , adjectives, and proper nouns to create a vivid and captivating narrative. Use observation to your advantage, painting a detailed picture that engages your readers’ senses. Employ simple sentences to convey your ideas clearly and concisely, ensuring that your message remains accessible.

Step 3: Employing Rhetorical Devices

Rhetorical essays thrive on the skillful use of literary devices . Incorporate metaphors, similes, and analogies to add depth and resonance to your arguments. Harness the strength of repetition and parallelism to reinforce key points and create a rhythmic flow that captivates your audience.

Step 4: Structuring for Impact

Organize your essay with a clear structure that guides your readers through a logical progression of ideas. Begin with a strong introduction that sets the tone and context, followed by well-organized body paragraphs that present evidence, analysis, and persuasive elements. Conclude with a compelling ending that reinforces your main points and leaves a lasting impression.

What is the most important element of a successful rhetorical essay?

The choice and skillful implementation of rhetorical devices, such as metaphors and analogies, can significantly enhance the impact of your essay.

Can I use humor in a rhetorical essay?

Yes, humor can be a powerful tool in persuasion, but ensure it aligns with your objective and doesn’t undermine the seriousness of your message.

How do I avoid sounding manipulative in my rhetorical essay?

Focus on transparency and authenticity. Present your arguments with integrity and provide solid evidence to support your claims, avoiding any overt manipulation.

In the realm of persuasive writing, rhetorical essays serve as a testament to the power of words. By delving into the behaviors of language, harnessing the art of rhetoric, and crafting a narrative that engages and convinces, you can create essays that leave a lasting impact. So, whether you’re aiming to provoke thought, inspire action, or challenge perceptions, remember that a well-crafted rhetorical essay can be your most potent tool in the realm of written persuasion.

Text prompt

• Instructive
• Professional

Write a rhetorical essay analyzing the speech given by Martin Luther King Jr.,

Examine the use of ethos, pathos, and logos in a popular advertisement of your choice in a rhetorical essay.

The Power of Ethos in Literary Works: Persuasion and Credibility

This essay about the influence of ethos in literary works highlights how authors use credibility and ethical appeal to shape persuasion and trust. Through examples like Nick Carraway in “The Great Gatsby” and Atticus Finch in “To Kill a Mockingbird,” it explains how reliable narrators and characters establish trust. It also discusses the role of the author’s reputation and ethical themes in enhancing a narrative’s persuasiveness and impact.

How it works

The influence of ethos in literary works is a potent force, deeply affecting persuasion and credibility. Ethos, one of Aristotle’s three modes of persuasion, centers around the character and credibility of the author or speaker. In literature, ethos is reflected through the authority, trustworthiness, and ethical appeal of the narrative voice or characters, significantly shaping the audience’s perception and interpretation of the text.

Ethos in literature plays an essential role by establishing a bond between the author and the reader, fostering trust and a sense of reliability.

This trust is vital in persuading the audience to accept the themes, messages, and arguments presented within a literary work. Ethos operates on various levels in literature, from the narrative voice and character development to the broader context of the author’s reputation and societal standing.

The narrative voice is a primary conduit for ethos in literary works. A narrator’s reliability, honesty, and moral character profoundly impact how the story is received. For instance, in F. Scott Fitzgerald’s “The Great Gatsby,” the narrator, Nick Carraway, is portrayed as a trustworthy and objective observer. Nick’s credibility enables readers to navigate the morally ambiguous world of Jay Gatsby and the Jazz Age with confidence in his account. Fitzgerald carefully constructs Nick’s character as an ethical and reliable narrator, whose observations and judgments are considered credible by the audience. This use of ethos amplifies the persuasiveness of the novel’s critique of the American Dream and societal moral decay.

In a similar vein, in Harper Lee’s “To Kill a Mockingbird,” the character of Atticus Finch embodies ethos. As a lawyer and father, Atticus is depicted as a paragon of virtue, integrity, and wisdom. His ethical stance and moral courage in defending Tom Robinson, an African American falsely accused of raping a white woman, establish his credibility and authority. Atticus’s ethos not only persuades other characters within the narrative but also profoundly influences readers’ understanding of justice, racism, and morality. His character serves as a moral compass, guiding the audience through the complex social issues presented in the novel.

Authors also establish ethos through their own reputation and societal standing. The author’s background, expertise, and previous works contribute to the credibility of their current literary endeavors. For example, George Orwell’s experiences as a journalist and his critical perspectives on totalitarianism lend significant ethos to his dystopian novel “1984.” Orwell’s authoritative voice and firsthand knowledge of political oppression enhance the novel’s persuasive power and credibility. Readers are more inclined to accept the grim realities depicted in “1984” due to Orwell’s established ethos as a commentator on social and political issues.

Ethos in literature is not limited to individual characters or narrators but extends to the broader themes and ethical considerations within a work. Literary texts often engage with ethical dilemmas and moral questions, inviting readers to reflect on their own values and beliefs. By presenting characters and situations that resonate with universal ethical principles, authors persuade readers to engage with the text on a deeper level.

William Shakespeare’s plays frequently explore the complexities of human morality and ethical decision-making. In “Hamlet,” the eponymous character grapples with questions of justice, revenge, and moral integrity. Hamlet’s introspective soliloquies and ethical dilemmas invite the audience to consider the nature of right and wrong. Shakespeare’s nuanced portrayal of Hamlet’s internal struggle establishes a strong ethos, compelling the audience to empathize with the character’s moral quandaries and consider broader ethical implications.

Ethos also plays a crucial role in non-fiction literary works, where the author’s credibility is paramount. In memoirs, autobiographies, and essays, the author’s personal experiences and ethical stance directly influence the audience’s perception of the text. For instance, in “I Know Why the Caged Bird Sings,” Maya Angelou’s powerful narrative voice and honest recounting of her life experiences establish a profound ethos. Angelou’s credibility as a writer and her candid exploration of themes such as racism, trauma, and identity engage readers on an intimate and persuasive level.

In persuasive essays and rhetorical works, ethos is a foundational element that enhances the author’s argument. Martin Luther King Jr.’s “Letter from Birmingham Jail” exemplifies the power of ethos in persuasive writing. King’s authority as a civil rights leader, coupled with his articulate and morally grounded arguments, establishes a compelling ethos. His credibility and ethical appeal persuade readers to consider the justice of his cause and the urgency of civil rights issues. The letter’s persuasive power is rooted in King’s ethos, as he effectively combines personal integrity with logical and emotional appeals.

Moreover, ethos in literature extends beyond the text itself to encompass the broader cultural and historical context. The societal values and norms of a particular time period influence the reception and interpretation of literary works. Authors who align their narratives with prevailing ethical standards or challenge societal norms can significantly impact their audience’s perception.

In summary, the influence of ethos in literary works is multifaceted and crucial in shaping persuasion and credibility. Through the narrative voice, character development, authorial reputation, and engagement with ethical themes, literature employs ethos to establish trust and authority. This trust, in turn, enhances the persuasiveness of the narrative, allowing readers to connect with the text on a deeper level. Whether through the reliability of a narrator, the moral integrity of a character, or the credibility of an author, ethos remains a central element in the art of literary persuasion. As readers, we are continually influenced by the ethical appeals woven into the fabric of literary works, guiding our understanding of the world and our place within it.

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PapersOwl.com. (2024). The Power of Ethos in Literary Works: Persuasion and Credibility . [Online]. Available at: https://papersowl.com/examples/the-power-of-ethos-in-literary-works-persuasion-and-credibility/ [Accessed: 22-May-2024]

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Examples Of Persuasive Essays

We are now going to take a look at two examples of persuasive essays which have been well written and are easily able to convince the audience of the argument that is being discussed. You can use these as inspiration when it comes to writing your own persuasive essay.

Our Unhealthy Obsession With Sickness Written By Frank Furedi

The government today will do two things to which I object. First of all, they will encourage introspection, they will tell you that unless man examines his testicles, or keeps a check on his cholesterol levels then he is not a responsible citizen. He is letting himself down, his wife, his children, everyone. We’re encouraged to worry about health and as a consequence of this public health initiative’s are becoming a threat to the health of the public, or so it seems.

Second of all, the government promotes a value of seeking health. With us always expected to be seeking health for a variety of conditions. The main effect this brings, I believe, is that it makes us feel more ill than we actually are.

The Real Skinny Written By Belinda Luscomb

What do we say as people? Should we rise up and state ‘I absolutely refuse to purchase any item of clothing until I know that the one promoting it weights more than she was when she was a nipper?’ At the very least, should we say ‘Where should I send the money for some chicken nuggets?’ Well, maybe not this much. For the most part, our response will range from ‘I’m wondering whether that will look good on me.’ to ‘I’m not sure who the skinny cow is, but I already detest her.’

There are many important points to consider when writing a persuasive essay but the tips we have included here will guide you along your way. In essence, your persuasive essay should be able to convince the reader of your point of view and back this up with real data and facts.

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Topic for Persuasive Essay

The impact of climate change on global ecosystems.

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