How to Start a Cover Letter (Examples Included)

Mike Simpson 0 Comments

phrases to start a cover letter

By Mike Simpson

When you’re writing a cover letter, nailing the opening is a must. Your cover letter introduction has to draw the hiring manager in, giving them a clear reason to keep reading. That’s why learning how to start a cover letter is so vital; it’s your doorway to success.

After all, more than eight-in-10 recruiters feel that an awesome cover letter is enough to land a candidate an interview even if their resume is only a partial fit for the job. Cool, right?

So, are you ready to make sure that your cover letter opening is everything it can be? Great! Here’s what you need to know.

What Is a Cover Letter?

Alright, let’s begin with the basics. Before you can learn how to start a letter to the hiring manager, it’s helpful to know what a cover letter is in the first place.

We’ve actually taken several deep dives into the world of cover letters, including how to address a cover letter , the best cover letter format , how to end a cover letter , and a full overview of how to write a cover letter .

But the basic gist is that a cover letter is a written elevator pitch. It acts as an introduction to what you have to offer, with a bit more flavor than you can put in a resume.

In many cases, your cover letter is the absolute first impression you’ll make on a hiring manager. As they read, they get a feel for who you are, as well as what you bring to the table.

Do cover letters really matter that much? Yes, they do. Overall, 49 percent of hiring managers think that receiving a cover letter is important to the hiring process, which is a pretty good indication that they value them.

So, what are the parts of a cover letter? In most cases, a cover letter has:

  • Contact Information
  • Opening Paragraph
  • Body Paragraphs
  • Closing Paragraph
  • Closing Sentiment

While that seems like a lot, it really isn’t. In most cases, you end up with about a page or so of content. After all, a cover letter isn’t an autobiography of your life; it’s a concise, tailored introduction to who you are as a professional.

Generally, when you’re trying to figure out how to start a cover letter, what you need to focus on are the salutation and the opening paragraph. Those are what make the first impression and usually play a big role in whether the hiring manager reads the whole thing or not.

You may want to dig a little deeper, making sure your opening line really packs a punch. But, really, that’s all part of creating a great opening paragraph, isn’t it? Just keep in mind that your leading sentence needs to be an attention-grabber, and you’re in good shape.

Now, is your cover letter opening more important than the rest of the letter? Well, yes and no. If your start to your letter isn’t strong, there’s a chance the hiring manager won’t finish reading it. That means a fantastic cover letter introduction is essential.

But the rest matters, too. In the end, you want your first impression to be a doozy. It’s just that, if you don’t nail the opening to your cover letter, the rest may never get a glance.

Common Mistakes When Starting a Cover Letter

Before we dive into how to start a cover letter, let’s talk about some cover letter introduction mistakes you want to avoid. After all, a misstep at this early stage can cost you the job, so you really need to make sure you get it right.

First, one of the biggest mistakes you can make is not tailoring the content to the position. When you write a cover letter, you are speaking to one particular hiring manager, not everyone who may ever want to hire you. If you don’t focus the content on that specific job, you might not connect with that hiring manager, causing them to move onto a different candidate.

Second, being too generic can come back to bite you. You want to stand out from the crowd, so you need to make sure your cover letter introduction feels a bit unique.

Third, choosing the wrong salutation – or not including one at all – can potentially lead to some trouble. If you go the wrong way, you may not connect with the hiring manager as well or could even offend them a bit. That’s no good.

Finally, spelling and grammar mistakes are a huge deal. They make it look like you lack attention to detail, and that isn’t going to win you any fans.

How to Start a Cover Letter

In many cases, figuring out how to start a letter for your job application is much easier if you take it one step at a time. It lets you tackle everything in succession and gives you a chance to focus on each critical part, increasing the odds that you’ll genuinely nail it.

Here’s a quick step-by-step guide on how to start a letter when you’re trying o land a job:

1. Choose the Right Salutation

The salutation in your cover letter opening serves as a greeting. It’s a chance to acknowledge the reader directly, even if just for a brief second.

Ideally, you want to address the hiring manager by name, using an approach like:

Dear [Mr./Mrs./Ms./Dr.] [First Name] [Last Name]

Now, you can potentially add one more option to the list: Mx. This is a relatively new gender-neutral addition that’s favored by people who consider themselves nonbinary.

Generally speaking, you should only use “Mx.” if you are completely, 100 percent certain that it’s the hiring manager’s preferred title. You don’t want to go with it simply because you don’t know the hiring manager’s gender. Why? Well, since it’s a newer option, not everyone is familiar with it, so some hiring managers might think it’s a typo.

Additionally, people may have a variety of opinions about “Mx.,” and not all of them are positive. Since it’s a bit controversial in certain circles, you could offend a hiring manager by using it if that isn’t what they prefer.

So, what do you do if you know the hiring manager’s name but not their gender or preferred title? Worst case, go with “Dear [First Name] [Last Name]” instead. It’s a bit less formal, but it may be better than getting the title wrong.

If you genuinely don’t know the hiring manager’s name – and can’t figure it out with some research – you can try:

  • Dear [Job Title/Role] – Dear Hiring Manager, Dear Operations Manager, Dear VP of Sales, etc.
  • Dear [Department] – Dear IT Department, Dear Marketing Department, etc.

Those aren’t as personal, but they can do the trick. They at least speak to a particular individual, making it clear that you had a certain recipient in mind. As a result, they are much better than more generic alternatives.

What about “To Whom It May Concern?” Well, we’ve taken a deep dive into how to use to whom it may concern . But, in most cases, that isn’t your best. It feels outdated, for one. Plus, it doesn’t have a particular reader in mind, which isn’t ideal.

The same goes for “Dear Sir or Madam.” Along with being generic and incredibly old-school, it’s also a bit awkward. Plus, it makes it seem like you didn’t even try to come up with something better, and that’s never good.

2. Nail the Opening Sentence

Your opening sentence in your cover letter is what really needs to draw the hiring manager in. As a result, you want to make sure that it packs a wallop.

Usually, you have a few options that can pull this off. First, if you know someone at the company who referred you to the position, you can try name-dropping. Many hiring managers favor direct referrals, so it’s alright to make that connection clear from the beginning.

Second, you can lead off with a relevant accomplishment. This one can get a little tricky to do well. You really have to relate it to something in the role, and that isn’t always easy to manage without using a sentence or so to build in some context.

Finally, you can focus on your excitement. Hiring managers like people who seem passionate about the opportunity, so this route could let you start your cover letter on a great note.

With all of these, you want to make sure the opening sentence taps on the position you’re trying to land. It’s smart to mention the job title, department, and company, as that ensures the hiring manager knows why you’re writing. If it doesn’t fit in the first sentence, then it needs to come in on the second.

3. Round Out the First Paragraph

Generally, your cover letter opening paragraph is going to be two or four sentences long. If you didn’t get it into your opening sentence, use your second one to mention the job opening. That way, the hiring manager understands exactly why you reached out.

After that, it’s time to tap on some relevant skills. Use the job ad to identify high-priority capabilities. Next, treat them like keywords, using the exact same words and phrases to increase your odds of looking like a great match (and getting past an automated screener).

4. Quantify the Details

Numbers stand out visually in a cover letter. They actually draw the eye, as they aren’t as widely used as letters and most forms of punctuation.

By quantifying a detail or two, you create visual interest. Plus, you’re giving the hiring manager some helpful context about what you’ve achieved, something that can make you look like a stronger candidate.

3 Cover Letter Starting Samples

Sometimes, nothing helps bring some tips to life like a handy example or three. If you want to make sure you understand how to start a cover letter or are looking for some samples that you can use as a template, here are three cover letter introduction examples, each representing a different approach.

1. When You Were Referred

Dear Mr. John Doe:

During my 6 years as a sales professional, I’ve had the opportunity to collaborate with a number of amazing professionals, including Jane Smith, a member of your team who recommended I apply for the Account Manager opening at ABC Inc. In my last position, I managed a portfolio of 25 enterprise-level clients while also boosting sales by 15 percent year-over-year during my tenure. I believe that my penchant for strategic thinking, as well as my strong negotiation and communication skills, make me an exceptional fit for your position.

2. Leading with an Achievement

Dear IT Department:

Over the past 4 years, I’ve focused my career on the world of project management, recently earning by Project Management Professional (PMP) certification. Additionally, I personally oversaw five $50k+ development projects concurrently, each of which was finished on time and within budget. I feel that my experience as a leader, as well as my expertise in risk assessment and cost management, makes me an ideal fit for the Project Manager position at XYZ Corp.

3. Going the Excitement Route

Dear Hiring Manager:

When I saw the administrative assistant opening at ABC Company, I immediately knew I wanted to apply. As an office assistant with 6 years of experience, I have honed many key skills you’re hoping to find, including scheduling, report writing, and customer service. Last year, among 50 nominated colleagues, I was even recognized as the Employee of the Year, largely because of my passion and dedication to my work, something that I would love to bring to ABC Company.

Putting It All Together

Ultimately, you should now understand how to start a cover letter off in the best way possible. Use all of the tips above, and turn to the cover letter opening samples to serve as guides. That way, you can create an introduction that captures the hiring manager’s attention and keeps them reading, giving you a chance to showcase even more about why you’re such an awesome candidate.

And as always, Good luck!

phrases to start a cover letter

Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com.

His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others.

Learn more about The Interview Guys on our About Us page .

About The Author

Mike simpson.

' src=

Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com. His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others. Learn more about The Interview Guys on our About Us page .

Copyright © 2024 · TheInterviewguys.com · All Rights Reserved

  • Our Products
  • Case Studies
  • Interview Questions
  • Jobs Articles
  • Members Login

phrases to start a cover letter

How to Start a Cover Letter - 4 Tips for the Perfect Opening

Background Image

Here you are, looking at a blank document that’s supposed to be your cover letter.

You have a general idea of what your cover letter is supposed to be about, but you’re having trouble writing those first few sentences.

We get you! Whether you’re writing your resume, an article, research paper, or a cover letter, getting started is sometimes the hardest part.

Lucky for you, though, there is a very straightforward way to get started with your cover letter, and in this article, we’re going to teach you how to do that!

Read on to learn how to effectively get started with your cover letter! 

  • What should your cover letter opening contain
  • What to include in your contact information
  • How to start a cover letter greeting
  • How to write an attention-grabbing opening paragraph
  • 6 Examples of how to start your cover letter

What Should Your Cover Letter Opening Contain

To successfully get started with writing your cover letter, you should include these 3 main elements:

  • The header with contact information. Includes your & the recipient’s contact information.
  • The greeting to the manager. This is where you address the cover letter by greeting the hiring manager, department, or company.
  • An attention-grabbing opening paragraph. The opening paragraph of your cover letter is your chance to grab the recruiters’ attention and get them to read the rest of your cover letter.

Below, we’ll teach you how to do each of them in the right way.

If you’re applying for an entry-level job and wondering what’s the best way to write your cover letter, head over to our article on entry-level cover letters . 

What to Include in Your Contact Information 

As we mentioned, the first thing to add to your cover letter opening is your contact information. 

The header’s essential information include the following: 

  • Full name and professional title (if applicable)
  • Phone number
  • Email (a professional email, that is)

In some cases, you can also add the following: 

  • Social media profiles. By this, we mean profiles that are relevant to the position. This includes websites like LinkedIn , GitHub (for developers), or Medium (for writers).
  • Personal website. If you have a personal website you’ve created for your industry (i.e. you’re a writer with a blog), then make sure to include the link to your website on your cover letter.

After you’ve added your information, you should add the date and continue with the recipient’s name and address. So:

  • Manager’s name
  • Manager’s job title
  • Company’s name
  • Company’s street address

Once you’ve done this, here’s what your cover letter will look like:

how to start a cover letter

And just like the essential DOs, there are also some things you should NOT include in your cover letter header: 

  • Unprofessional email. It’s going to be difficult for a hiring manager to take you seriously if your email address is something you coined when you were still a teenager (i.e. [email protected] ). 

How to Start a Cover Letter Greeting

After you’ve properly listed your contact information, it’s time to start writing your cover letter. 

The first thing this includes is addressing the cover letter to the hiring manager. 

Yeap, that’s right! And by greeting the hiring manager, department, or company, we don’t mean using the old-fashioned “Dear Sir/Madam,” or “To whom it may concern.”

Instead, you want to show your future employer that you’ve done your fair share of research about the job/company and that you’re not just using one cover letter template to apply for ten jobs. After all, one of the most common mistakes job seekers do (84% of them!) is not finding the hiring manager’s name and personalizing the application.

So, make sure to address the hiring manager that’s going to review your manager directly. 

Now, there are a few ways you can do that. 

The simplest - and most obvious - option is to look up the head of the department you’re applying to on LinkedIn. 

Let’s assume that you’re applying as a Communications Specialist at Novoresume. The hiring manager is probably the Head of Communications or the Chief Communications Officer. 

After a quick LinkedIn lookup, you can probably find out who that person is (that’s me!). 

linkedin-search-example

And just like that, you have your hiring manager! Piece of cake!

Not a fan of LinkedIn? You can also check the company’s website and look for the “Team” or " About Us " page.

If none of these work, consider using one of the following greetings when you’re addressing the hiring manager: 

  • Dear [Department] Hiring Manager,
  • Dear Hiring Manager, 
  • Dear [Department] Team,
  • Dear Director of [Department],
  • Dear [Company Name] Hiring Team

How you conclude your cover letter is just as important as how you start it. To learn how to ace yours, head over to our guide on how to end a cover letter . 

job search masterclass novoresume

How to Write an Attention-Grabbing Opening Paragraph

The last, but the most important, part of your cover letter opening is your opening paragraph. 

You want your opening paragraph to be engaging and attention-grabbing to ensure that the hiring manager will continue reading the cover letter.

After all, recruiters receive hundreds of applications daily. Obviously, they can’t spend all their working hours reading cover letters, so, instead, they simply skim your cover letter in a handful of seconds, and if it catches their attention, they re-read it more thoroughly.

And the part of the cover letter that helps catch their attention is usually the opening paragraph! 

Compare these 2 cover letter openers and judge for yourself which one you’d rather read:

Dear Mr. Brown,

My name is Anna and I’d like to help your company exceed its sales target as a Sales Manager. My 5-year experience as a Sales Representative at XYZ Inc. has given me substantial skills in sales. During my last year working there, we beat KPIs by around 50%. I believe that my strong track record in sales makes me the perfect candidate for the position. 

Hello, my name is Mary and I am interested in working as a Sales Manager for your company. I have 6 years of experience working as a Sales Manager for Company X, so I think I’m a good fit for the position. 

While there’s nothing inherently wrong with the first example, it’s not all that imaginative. Chances are, every other applicant is going to use a similar opening statement.

The second example, on the other hand, is more customized and personal, helping the recruiter understand why Anna is a good candidate for the role.

In this section we’ll give you all the tips & tricks you need to ace your cover letter introduction:

Tip #1. Show Passion and Commitment

Showing the hiring manager that you’re passionate about the job will instantly boost your chances of getting hired. It’s not a secret that committed employees are more engaged and, therefore, more productive.

After all, research shows that engaged employees are 17% more productive than their peers.  

So, it’s only logical that the hiring manager will greatly appreciate a candidate who shows commitment and enthusiasm. 

As such, these are both qualities that you want to showcase right from the start of your cover letter. Here’s an example of how you can do that:

I have been immersed with human rights since I specialized in Conflict Resolution and started working with Amnesty International. During my 5 years of experience in the field, however, I haven’t seen any organization do the work that you’ve accomplished with human rights. Your dedication makes me want to work for your organization and put my skills to use for the work you do. 

Tip #2. Mention a Mutual Contact (if Applicable)

If someone referred you to the position, the opening paragraph of your cover letter is a great place to mention that. 

Referrals are key to securing an interview, but at the same time they’re not something you can mention on your resume, so take the opportunity to let the recruiter know at the start of your cover letter. 

The idea is that if someone the hiring manager knows recommended you for the position, your skills and qualifications immediately become more credible.

I was excited to learn about this job opportunity from John Doe, who has worked at your firm for five years. John and I worked on an architectural project together for over one year and he thought I’d be a good fit for the role at Company X. 

Tip #3. Prove You Have Researched The Company 

A generic cover letter will not give you many points in the eyes of your potential employers. 

The recruiter reading your cover letter wants to know that you’re excited to be applying for that particular company , and you’re not just applying to dozens of jobs randomly, hoping that one will stick. 

As such, it’s very important to do some research about the company you’re applying for, and in the cover letter, mention why you’re a good culture fit. 

I have always admired the work that your organization does with vulnerable communities. I have always been passionate about social justice and I think the mechanisms you have in place to empower those in need are really making an impact. I believe my previous experience as a social worker could bring value to your mission.

Tip #4. Lead With An Achievement

There’s no better way to grab attention than to lead with an achievement. It immediately gives you credibility and makes the hiring manager curious to read more about you. 

To make sure your achievements stand out, though, do this:

  • Whenever possible, make your achievements as quantifiable as possible. “Improved sales by 20% in 2 months” is more impressive than “improve sales.”
  • Show how your past achievement is relevant or can add value to your current position. 

As a Public Relations representative for Company XYZ, I worked with the press to improve its reputation and public image. This translated into a 40% increase in customer satisfaction and better public reception of the company’s values and identity. I am eager to yield the same results as the Head of Communications in your organization. 

Tip #5. Start With a Powerful Belief

A short and impactful belief statement that represents your work ethic and professional values is another great way to attract the recruiter’s attention. Obviously, you get bonus points if said belief statement aligns with the company’s goals and objectives. 

However, don’t just copy-paste the company’s mission statement to make a good impression. Rather, use your own words and beliefs to sound more genuine and original.

As a teacher, I believe every child should have access to quality education early on. This is the only way to ensure future generations’ equity and the best chance we have at improving our society. I admire your institution’s commitment to enabling quality education in the most remote areas of our country and I’d be honored to contribute to those efforts by becoming a teacher here. 

Tip #6. Be Direct  

Oftentimes, beating around the bush gets you nowhere. So, a great strategy to follow when you start writing your cover letter is to just be direct about the position you’re applying for and the reasons you believe make you the perfect fit for the job. 

There’s another upside to this. Recruiters receive hundreds of applications daily - sometimes, even for different positions within the same department - so it helps them to know what position you’re applying for early on, as well as what exact qualifications make you the perfect fit for the job. 

I’d like to officially apply for the marketing manager position at Company X. Over the past 7 years, I’ve worked with 6 clients, helping them drive more than $2,000,000 worth of sales. I am confident that my marketing skills and proven sales results make me a perfect match for the position. 

Match your cover letter with your resume to make a better impression on the recruiter and reinforce your personal brand !

matching resume and cover letter

Key Takeaways 

And that’s a wrap! 

Hopefully, you’re now more confident about how you can start your cover letter!

Now, let’s do a small recap of the most important points we covered in the article:

  • Your cover letter opening should contain a header with contact information, a greeting to the hiring manager, and an attention-grabbing opening paragraph.
  • Your header should include your contact information, such as your name, phone number, and professional email, the date, as well as the contact information of the recipient.
  • You should try to find the hiring manager’s full name in order to greet them. If you can’t find their name or title anywhere, then you should greet them using Dear Hiring Manager , Dear [Department] Team , or something similar.
  • The opening paragraph of your cover letter should grab the hiring manager’s attention and make them want to read your cover letter. Some tips to write an attention-grabbing opening paragraph include being direct, starting with a strong belief statement, or leading with a relevant achievement.

Related Readings 

  • How to Write a Cover Letter in 2024
  • Cover Letter Tips 
  • Cover Letter Mistakes
  • Do I Need a Cover Letter?

cookies image

To provide a safer experience, the best content and great communication, we use cookies. Learn how we use them for non-authenticated users.

How to Start a Cover Letter to Impress Employers [+ 14 Examples]

Caroline Forsey

Published: August 11, 2021

According to Career Builder, 40% of recruiters look for a cover letter when they're considering job applicants.

how-to-start-a-cover-letter

But if you had to flip through a hundred cover letters a day, and each one began, "To whom it may concern, I am applying for the digital marketing position at your company ...", how important would you rank them?

Your cover letter is an opportunity to showcase your personality, display your interest in the job, and include relevant information that otherwise wouldn't be surfaced in your application. An ideal cover letter leaves the hiring manager with a positive and memorable impression of you, something a resume alone won't always do.

To help you overcome writer's block and hook your reader right away, take a look at some sharp opening sentences you can use for inspiration.

5 Free Cover Letter Templates

Fill out this form to access your cover letters., creative cover letter opening sentence examples.

  • This position has me written all over it.
  • I've wanted to work in [your industry] since [this moment of inspiration].
  • Although [current employee] suggested I apply for this position, I don't just want to work with my former colleague again -- I want to join all of you in transforming the industry.
  • I like to think of myself as a round peg thriving in a square hole kind of world.
  • Aside from the requisite industry bona-fides in my CV, I bring the following to the table:
  • Last year, I generated [this much money] in revenue for my company, generated [this many leads], and almost tripled our social media ROI.
  • You might not know me, but your client services team certainly does, and now I want to join the vendor that made me such a successful [type of professional].
  • When I discovered [name of company] was hiring, I knew I had to apply.
  • I considered submitting my latest credit card statement as proof of just how much I love online shopping, but I thought a safer approach might be writing this cover letter, describing all the reasons why I'm the person who can take [name of ecommerce company] to the next level.
  • You might compete with my current employer, but why can't we be friends?
  • As a [current job position] with high-level management experience in the [industry], I learned that the best way to achieve success was to [biggest lesson you've learned].
  • I understand that you have been deluged with resumes since you've been listed as one of the best companies to work for. Mine is one more, but I do have experience that is hard to come by.

Read on to find out 14 ways to grab an employer's attention with an exceptional cover letter introduction.

Featured Resource: 5 Free Cover Letter Templates

Cover Letter Templates

Start off your cover letter (and finish it) with a bang with 5 Free Cover Letter Templates. The templates are professional and completely customizable to help you get your dream job. 

How to Start a Cover Letter

1. start with humor..

Employers are humans too, and they'll often appreciate a good joke, pun, or funny opening line as much as the next person. If done tastefully and respectfully, starting your cover letter off with a joke can be an excellent way to stand out.

Plus, a joke can still include a powerful explanation for why you're the right person for the job, without coming off as boastful. For instance, think about something you love to do or something you're really good at, and then imagine how friends or family might make a joke about it -- if you're really good at analyzing data, for example, a joke or pun related to that might be a good way to exemplify both your skills and personality.

Here's a good example of using humor to bring attention to your skills, from The Muse  (you'll notice this is one of our picks for most creative opening lines, earlier in this article):

"I considered submitting my latest credit card statement as proof of just how much I love online shopping, but I thought a safer approach might be writing this cover letter, describing all the reasons why I'm the girl who can take Stylight's business to the next level."

Why This Works

Right away, the personality displayed here grabs the reader's attention. Even better, this applicant uses humor to convey an important message to the employer -- she loves shopping, and she's well-versed in ecommerce as a consumer -- which might've otherwise not come up on her resume or phone screening.

2. Start with passion.

For an employer to know you'll stay dedicated to the role and company, they'll want to ensure you're passionate about what the job entails. Passion is more incentivizing than a paycheck.

For an employer, demonstrating how your passion matches the required skillset is a promising sign that you'd enjoy your job -- if you enjoy your job, you're more likely to stick around longer, help drive company growth, and become a dedicated member of the team.

Consider starting your cover letter templates with a few lines that showcase your passion: "I've been passionate about writing since I was ten years old. My love for writing has led me to write two personal travel blogs, get published in a local newspaper, and pursue two summer internships at publishing firms. Now, I'd love the opportunity to combine my writing skills with my interest in storytelling as a content marketer at Company A."

If you don't have extensive work experience in the industry you're trying to break into, but you've been unofficially preparing for years, let the employer know. In the above example, the candidate's resume would probably look weak, with only internships indicating professional experience. Her cover letter introduction, however, shows the employer she's been writing for audiences and advancing her natural ability for years.

3. Start with an accomplishment.

Employers like seeing numbers. It isn't enough to mention you're a "digital marketer with proven success in SEO strategies." Proven success? Okay, can we see?

It's more powerful to provide statistics. You want to show the employer you're capable of solving for long-term results. How have you contributed to your company's bottom line? For instance, did your Facebook marketing campaign grow your social media following, or has your blog content increased organic traffic?

Consider starting your cover letter with something like this: "Over the past year as digital marketing manager at Company A, I've generated $30k+ in revenue, increased organic traffic to our blog by 14%, and almost tripled our social media ROI."

Even if you don't have the work experience to report impressive numbers, you can still offer proof when opening with an accomplishment. Think about the qualitative feedback you've received from employers. For instance, how would your boss compliment you or tell you you're doing a good job? An accomplishment can be as simple as your boss sending you an appreciative email regarding your diligent meeting notes.

In this example from The Muse , the applicant provides an example of a skill for which he's been previously acknowledged: "My last boss once told me that my phone manner could probably diffuse an international hostage situation. I've always had a knack for communicating with people -- the easygoing and the difficult alike -- and I'd love to bring that skill to the office manager position at Shutterstock."

Even though the applicant doesn't offer numbers as proof of success, they do manage to highlight some proof of their past performance in the form of a former boss's praise. The candidate's candid and funny explanation -- that his last boss liked his phone manners -- is another good way to brag about accomplishments without, well, bragging.

How to start a cover letter by mentioning an accomplishment

4. Start with excitement for the company.

Employers want to know why you like their company, and they'll appreciate an explanation on why you're interested. But it's imperative your reasoning is thoughtful and considerate, and specific to the company. For instance, if you're applying for a financial position, don't write about your interest in finance; write about how your interest in finance relates to the company's goals.

You don't want to just say, "I'm excited to work at Company A because I'm passionate about finance, and I think my skills and experiences will be a good match." Sure, you've explained why you want to work in the financial industry, but you've done nothing to explain why Company A specifically suits your interests.

Instead, you'll want to mention something about the company and culture in correlation to your interest in finance. Take a look at this example from Glassdoor : "When I discovered Accounting Solutions was hiring, I knew I had to apply. I've been waiting to find a company where I feel like I can make a difference while working as an accountant. Not only are your clients awesome, but the overall mission of your company is something I believe in, too."

This candidate shows they've done their research and care about Accounting Solutions in particular. Remember, employers want to hire people who have a demonstrated interest in working at their company. They want someone who will enjoy the nature of the work, but just as importantly, they want a candidate who enjoys the work culture and the company mission as well.

5. Start with news about the company.

Mentioning company news in your introduction indicates you've done research on the company. Plus, including company news might give you the chance to incorporate your own values, as well. If the company just won an award for its innovative solutions in the computer industry, for instance, you might add how you value forward-thinking methods in technology, as well.

Here's an example of an introduction that uses a newsworthy event, from Indeed : "When I saw that Company ABC was featured in Fortune Magazine last month for its commitment to renewable energy and reducing waste in the workplace -- all while experiencing triple-digit revenue growth -- I was inspired. With my track record of reducing costs by 30%+ and promoting greener workplaces, I'm excited about the possibility of taking on the account executive role to expand your company's growth and work towards a more sustainable future."

The candidate does a good job demonstrating how Company ABC's news aligns well with the candidate's personal achievements. She shows she's done her research on the company, and also indicates she values similar environmental efforts in the workplace.

6. Start with what they don't know.

According to one seasoned hiring manager , a cover letter that begins, "I am writing to apply for [open position] at [name of company]" is grounds for nearly instant rejection. Of course you're applying for this job -- why waste your lede with something so boring and obvious?

Your cover letter should never directly state what they already know -- or restate what's already listed on your resume. Instead, start your cover letter by offering something new, expanding on what the employer already knows about you, and presenting new details about what you can bring to the company. Impress employers by telling them something about your skills or experiences they don't already know.

To offer new information not displayed on his resume, one of my colleagues at HubSpot wrote this cover letter introduction: "My resume will tell you I'm Content Marketing Certified. Your records will tell you I've interviewed for a few different HubSpot positions in the past. What neither one will tell you is that I've been working with your customer success team to build a new campaign strategy for my company -- one of your latest (and largest) clients."

The candidate wrote an introduction that captured the reader's attention and demonstrated he wasn't interested in wasting anyone's time. This is a memorable and impressive tactic. Consider writing a similar introduction, where you provide information absent from your resume, or even writing a letter of introduction instead of your typical cover letter.

7. Start with what you can bring to the table.

A hiring manager here at HubSpot told me she always looks for cover letters to tell her how the company and applicant can benefit each other.

Any employer is going to want to know why you think you can grow from the position you're applying to. An employer is more inclined to hire you if she thinks you have a genuine, intrinsic motivation to work hard in the role.

A hiring manager is also going to want to know how you'll contribute to the company's larger vision and goals. It's important for the manager to know what you want to get out of the role, but it's equally important to know how you'll help the company grow. How will the company benefit from you, over someone else?

Here's an example: "I am seeking opportunities to improve my writing ability in a forward-thinking environment while growing organic traffic and optimizing content to beat out competitors in search engines. At Company A, I believe I will find that match."

See how it works? In the example above, the candidate explained how she'd benefit from the role. She also explained what Company A could get out of the transaction -- increased organic traffic, and optimized content -- so the hiring manager is informed of the equality of the potential relationship.

8. Start with a statement that surprises them.

When applying for a role at HubSpot, one of my colleagues began her cover letter like this: "I like to think of myself as a round peg thriving in a square hole kind of world."

Doesn't that make you want to keep reading? It certainly kept me interested. Of course, you'll only want to include a bold statement if you can follow it up with some concrete supporting information. My colleague, for example, continued by writing this: "What does this mean? It means that my diverse background makes me a well-rounded candidate who is able to comprehend, develop and execute various functions in business."

While the rest of her cover letter veered on the side of professional, her opening line was casual, quirky, and surprising. Plus, you feel her personality in the line, and when an employer feels like a real person is behind the cover letter, she's going to want to keep reading.

9. Start with a lesson you've learned in your career.

A great way to start a cover letter is with a lesson you've learned in your industry from your experience.

For example, you might say something like, " As a [current job position] with high-level management experience in the [industry], I learned that the best way to achieve success was to [biggest lesson you've learned]."

This opening sentence lets a recruiter know your experience level. Not only that, but it starts off with how you can benefit the company, not how the company will benefit you.

10. Start off with intrigue.

When you're applying to larger corporate companies, you know that recruiters are getting hundreds of applicants for one entry-level position.

It's important to intrigue the hiring manager and recognize that they're looking at several applicants.

For example, you could say, " I understand that you have been deluged with resumes since you've been listed as one of the best companies to work for. Mine is one more, but I do have experience that is hard to come by."

After this, it'd be great to list examples, stats, and experience that set you apart from other candidates and will benefit the company.

Recruiters see countless resumes and cover letters every day. It's important to start your cover letter in a unique way so you can stand out amongst the crowd.

11. Start with a mutual connection. 

If an internal employee suggested you apply for a role at their company, don't be shy about highlighting that fact. Hiring Managers will want to see that you've been vetted — even informally — by someone else at the company. Recognizing the name of someone they know internally will likely persuade them to give you another look. 

To do this tactfully, start with something like this: "At the suggestion of my old colleague Jane Smith, I am submitting my resume for your consideration for the senior copywriter position. Jane's knowledge and enthusiasm for Company X further convinced me that this is a company where my communication skills, passion for travel, and desire to be challenged can be met."

Why This Works 

When the hiring manager sees a fellow employee can attest to your work ethic, it helps assuage any risk she might feel she's taking by hiring someone she doesn't know personally. Plus, it shows you've done your research and you're truly interested in the company itself — rather than sending off a slew of generic cover letters, you took the time to identify an internal connection.

How to start a cover letter by mentioning a mutual connection

12. Begin with your personal mission statement. 

Don't have a personal mission statement? You might want to take some time to create one . A good mission statement can help hiring managers understand why you're passionate about what you do — which goes a long way towards ensuring you'll work hard in your next role. 

A few examples on how you might start a cover letter with a personal mission statement look like this: "As a content creator, I believe inspiring readers through creative, persuasive copywriting is vital for helping them excel professionally."

Or: "As a leader, I believe encouraging innovation and creativity is critical for ensuring my employees can do their best work and improve the lives of our customers."

A manager can help you level up on certain key skills, but she can't teach you to love your job. By demonstrating an intrinsic motivation, you're essentially telling the hiring manager, "I know the importance of this role — so I won't slack off on it."

Editor's note: This post was originally published in May 2018 and has been updated for comprehensiveness.

Professional Cover Letter Templates

Don't forget to share this post!

Related articles.

General Cover Letter: 15 Cover Letter Templates to Perfect Your Next Job Application

General Cover Letter: 15 Cover Letter Templates to Perfect Your Next Job Application

Is a Cover Letter Necessary in 2024?

Is a Cover Letter Necessary in 2024?

The 23 Best Cover Letter Examples: What They Got Right

The 23 Best Cover Letter Examples: What They Got Right

How to Write a Cover Letter for an Internship [Examples & Template]

How to Write a Cover Letter for an Internship [Examples & Template]

Letter of Interest Tips, Templates & Examples [A 2023 Guide]

Letter of Interest Tips, Templates & Examples [A 2023 Guide]

The Ultimate Guide to Writing a Cover Letter

The Ultimate Guide to Writing a Cover Letter

Eight Cover Letter Greetings for Every Situation

Eight Cover Letter Greetings for Every Situation

7 Expert Cover Letter Tips to Get the Job

7 Expert Cover Letter Tips to Get the Job

Five fill-in-the-blank cover letter templates to help you impress recruiters.

Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform

14 common cover letter phrases and what you can use instead

14 common cover letter phrases and what you can use instead

When you’re working on a cover letter, it’s very difficult to keep your writing fresh throughout the whole document.

It’s all too easy to repeat the same word twice across multiple paragraphs without even realizing you’ve done so. And unfortunately, this can be the sort of thing that hiring managers will mark against you — especially in positions that require a strong written ability.

So, we’ve put together this helpful list of words that might appear in your cover letter along with some synonyms to use instead. Let’s transform you from a strong people manager with a strong background in building strong teams into a more well-rounded candidate, eh?

In most situations, there’s likely to be a more suitable way to say ‘eager’. Here are some options for you:

  • “I’m eager to hear from you” —> “I look forward to exploring my fit for this role with you”
  • “I’m eager to join a company like yours” —> “Joining a company I respect is important to me”
  • “I’m a marketing graduate eager to find my first role” —> “I’m a marketing graduate looking to grow as a professional”

On its own there’s nothing wrong with the word ‘excited’, but you shouldn’t be saying it 17 times throughout your document. If that happens, here are some synonyms you can use instead:

  • “I’m excited to apply to you” —> “I had to apply as soon as I could”
  • “I’m excited to progress my career with you” —> “This would be the next natural step in my career”
  • “I’m excited about expanding my skills in the role” —> “This role is an ideal place for me to expand my skills”

3. Experience

It’s very easy to say ‘experience’ too frequently in your cover letter, so try these alternatives to keep things varied:

  • “My experience with cloud systems makes me” —> “My expertise in cloud systems makes me”
  • “I’m looking to build more experience in marketing” —> “This position would help me become a more complete marketer”
  • “I’m experienced with leading teams and setting goals” —> “Working as a team leader at [company name] has made me comfortable managing direct reports and setting goals”
  • “I’m a great fit for this role because of my experience in sales” —> “My background as a senior salesperson makes me a natural fit for this role”

4. I am confident

The issue with “I am confident” isn’t that it’s likely to get overused — it’s just not necessary in most cases. Here, we’ll show you:

  • “I am confident I have the background needed to succeed in your sales team” —> “I have the background needed to succeed in your sales team”
  • “I am confident that my customer service experience will prove vital in the role” —> “My customer service experience will prove vital in the role”

5. I believe

‘I believe’ is the same as ‘I am confident’; you don’t usually need it:

  • “I believe I have the background needed to succeed in your sales team” —> “I have the background needed to succeed in your sales team”
  • “I believe that my customer service experience will prove vital in the role” —> “My customer service experience will prove vital in the role”

6. I have experience

It’s perfectly fine to start a sentence with ‘I have experience’, just don’t use it in every single one. Use these alternatives instead to avoid sounding like a broken record:

  • “I have experience in social media and paid ads” —> “I’m well-versed in social media and paid ads”
  • “I have experience in startup companies” —> “I’ve come to thrive in a startup environment”
  • “As requested in the job description, I have 2 years of experience in hospitality” —> “I’m a qualified hospitality professional with 2 years of relevant experience”
  • “I have experience in similar positions to what you’re hiring for” —> “I’ve previously worked as a [job title] so would pick up the responsibilities quickly”

7. Interest

You might be looking for synonyms of ‘interest’ for a couple of reasons. Either you’re using it too often, or it’s sounding overly formal. We can help with both:

  • “I’m writing to express my interest in this position” —> “I’d like to apply to your [job title] position”
  • “I’m interested in reading and spending time in nature” —> “I enjoy reading and spending time in nature”
  • “My interests include reading and spending time in nature” —> “Outside of work you’ll find me reading or spending time in nature”

According to your cover letter, you love the company you’re applying to, the job itself, and the opportunity to learn. But just how many **things can you love in a job application? Keep your writing fresh with these substitutes:

  • “I love what your company does to support its employees” —> “I respect how your company supports its employees”
  • “I love to work in a team” —> “I work best when collaborating with others”
  • “I love working in a small company because I can see the results of my work” —> “Seeing the results of my work inspires me to keep improving”

9. Opportunity

How can you apply to a job opportunity without constantly saying ‘opportunity’? With these synonyms, of course:

  • “I would excel in this opportunity” —> “I would excel in this position”
  • “I had to apply to this opportunity” —> “I had to apply to this vacancy”
  • “Thank you for the opportunity to join you” —> “Thank you for your consideration”

10. Passion

People can get a bit too passionate with their use of this word — not to mention it’s a weaker choice than some of the alternatives. Shake it up with these contenders:

  • “I’m a passionate marketer who’s ready for a new challenge” —> “I’m a dedicated marketer who’s ready for a new challenge”
  • “I have a passion for helping others through my work” —> “Helping others through my work energizes me”
  • “I have a passion for deploying quality-of-life improvements” —> “I find deploying quality-of-life improvements to be immensely satisfying”

If you’re skilled in everything, doesn’t that dilute the word’s meaning? Here are some other ways to talk about your skills:

  • “I have skills in paid marketing and social media” —> “Paid marketing and social media are my top strengths”
  • “I’m skilled in Photoshop” —> “I’m an expert in Photoshop”
  • “I’m a skilled people manager” —> “I’m a capable people manager”

The same goes for ‘strong’. If everything is a strength of yours, then the hiring manager is going to question how much weight that word holds with you:

  • “I’m a strong marketer” —> “I’m an exceptional marketer”
  • “I have strong knowledge of Premiere and other video editing software” —> “I have in-depth knowledge of Premiere and other video editing software”
  • “I would be a strong addition to your team” —> “I would be an immediately-contributing member of your team”

13. To whom it may concern

Unless you’re applying in an exceptionally formal industry, then it’s time to ditch ‘To whom it may concern’. If you know the name of the hiring manager, then address your cover letter to them directly. If you don’t know their name, there are still plenty of alternatives:

  • Dear hiring manager

14. Yours sincerely

Here’s another cover letter phrase that’s outdated. Unless you’re applying in a formal industry, then end your cover letter with a more modern sign off, like:

  • All the best
  • Best wishes
  • Kind regards

If you’ve found the synonym you were looking for but still need help with your cover letter, we have some other resources to guide you:

💡 Full cover letter guide

🎓 Writing a cover letter for an internship

All that’s left to say is the very best of luck with your application! We’re all rooting for you here.

Hitmarker 🧡

Hitmarker

JavaScript is not available.

We’ve detected that JavaScript is disabled in this browser. Please enable JavaScript or switch to a supported browser to continue using Hitmarker.

  • Search Search Please fill out this field.
  • Career Planning
  • Finding a Job
  • Cover Letters

How to Choose the Right Greeting for Your Cover Letter

phrases to start a cover letter

Cover Letter Greetings to Avoid

When you have a contact person.

  • When You Don't Have a Contact Person

Examples of General Salutations

  • When to Use 'Dear' in a Cover Letter
  • Writing a Cover Letter Salutation

Concluding Your Letter

Cover letter example, sending your letter.

Hilary Allison / The Balance 

A salutation is the greeting at the beginning of a cover letter that is included with a resume when applying for a job. When you're  writing a cover letter  or sending an  email message  to apply for a job, it's important to include an appropriate greeting at the beginning to set the tone for your letter, which should be professional and appropriate.

The greeting is the first thing the recipient will see  when they read your cover letter . Therefore, it's important for you to convey the appropriate level of familiarity and respect.

Using casual greetings, such as “Hello” and “Hi” can make your letter seem unprofessional. Reserve these casual greetings for personal email and refrain from using them in your cover letter unless you are very familiar with the recipient. Such greetings are simply too informal—not the most professional way to begin the conversation if you’re looking to land a job.

“Hi” is appropriate only in casual email correspondence with people you personally know well. For example, if you're checking in with a close friend to find out if they've heard of a job opening at their company. "Hello" is appropriate only in email correspondence. It should be used primarily for people you know well but can be used in very casual circumstances.

Beginning your correspondence “To Whom It May Concern,” on the other hand, may seem too impersonal and make the hiring manager believe you do not care enough to find out whom you should be addressing. The only time to use " To Whom It May Concern " as a cover letter greeting is when you simply cannot find out the specific person to whom you are writing.

You should, of course, make every effort to find the name of a contact in the specific department in which you are interested. When making an inquiry  with a company for unadvertised openings, this greeting may be most appropriate.

The following is a list of letter salutation examples that are appropriate for cover letters and other employment-related correspondence when you have the name of a contact.

  • Dear Mr. Jones
  • Dear Ms. Brown
  • Dear Riley Doe
  • Dear Dr. Haven
  • Dear Professor Lawrence

When You Don't Have a Contact Person

If this information was not provided in the job announcement and you cannot find it on the company’s web site, then you may be able to call the company, ask to be forwarded to their Human Resources department (if they have one), explain that you will be applying for a job there, and ask for the name of their hiring manager.

Always make every effort to find a contact name to use in your letter. It leaves a good impression on the hiring manager if you have taken the time to use their name, especially if you needed to work a little to find it.

LinkedIn is also a great tool to find out the name of the hiring manager. You can do a search for the company you are applying to with one or two keywords that would describe the person hiring for the position. Scroll down the list until you find the person who fits the criteria. This approach may help you pinpoint the appropriate contact person.

Many companies don't list a contact person when they post jobs, because they have a team of hiring staff who sort through cover letters and resumes before passing them to the hiring manager for the appropriate department. They prefer to leave the hiring manager anonymous until he or she contacts you for an interview.

An organization may also not want to disclose who the hiring manager is to avoid emails and phone calls from applicants, particularly if they anticipate receiving a large number of applications from potential job candidates. So, don't worry if you can't find someone to address your letter to. It will be forwarded to the correct department and recipient.

If you don't have a contact person at the company, either leave off the salutation from your cover letter and start with the first paragraph  of your letter or, better yet, use a general salutation.

When using a general salutation, capitalize the nouns.

  • Dear Hiring Manager
  • To Whom It May Concern
  • Dear Human Resources Manager
  • Dear Sir or Madam
  • Dear [Company Name] Recruiter

When to Use 'Dear' in a Cover Letter

It is appropriate to use “Dear” in most circumstances, such as when the potential employer is someone you know well, or they are a business acquaintance. Follow these tips on choosing the right greeting:

  • For people who you know well on a first-name basis, it's okay to use their first name only. For a business acquaintance or associate, use their first name if you met them more than once and addressed them by their first name.
  • For potential employers, use Mr., Ms. or Dr., unless you have been instructed otherwise. Even if you know a woman is married, it is safer to use “Ms.” as opposed to “Mrs.,” as the latter may be offensive in certain circumstances.
  • If you are unsure of the appropriate greeting, play it safe and use Mr./Ms./Dr. [last name] or Mr./Ms./Dr. [first name, last name].

How to Write a Cover Letter Salutation

Standard business correspondence formatting requires that, after providing your own contact information and the date of your letter, you then write down your contact person’s name, the company’s name, and the company’s address.

The formal salutation/greeting comes next: “Dear [Contact Person’s name].” If you have a contact person for your letter, include their personal title and name in the salutation (i.e. "Dear Mr. Franklin"). If you are unsure of the reader's gender, simply state their full name and avoid the personal title (i.e. "Dear Jamie Smith"). Follow the salutation with a colon or comma, leave one line blank, and then start the first paragraph of your letter on the following line.

Your letter greeting has the potential to improve your chances of getting an interview. To enhance your candidacy, make sure your  cover letter  maintains a professional appearance and offers relevant information, including your qualifications for the position. Choose the appropriate closing and always thank the reader for their time and consideration.

This is a cover letter salutation example. Download the salutation cover letter template (compatible with Google Docs and Word Online) or see below for more examples.

Cover Letter With Salutation Example (Text Version)

Alex Applicant 123 Main Street Anytown, CA 12345 555-555-5555 alex.applicant@email.com

September 1, 2018

Brett Lee Nurse Manager St. Ansgar Hospital 123 Business Rd. Business City, NY 54321

Dear Mr. Lee:

I am writing to apply for the position of nursing attendant, as advertised on the St. Ansgar Hospital website. As a trained nursing assistant who is fulfilled by working with patients and staff, and by helping people, I would be a great asset to your nursing staff.

I completed my nurse assistant program in June of 20XX, and I also have a nurse attendant certificate from the state of New York. I have been working part-time at Dr. Ellen Mueller’s primary care office in Smithtown, NY, for the past year, so I am experienced in working with patients. In addition, I am diligent about my responsibilities, and I have a flexible schedule which enables me to work almost any hours that you need.

I’ve attached my resume so that you can review my education and experience. I hope to hear from you soon. Thank you very much for your time and consideration.

Respectfully,

Signature (hard copy letter)

Alex Applicant

When you are sending your letter via email, include the reason you are writing in the subject line of your message:

Subject: First Name Last Name – Nurse Attendant Position

List yourcontact information in your signature, rather than in the body of the letter:

FirstName LastName Your Email Your Phone Number

The HR Digest

UAW Mercedes Vote Goes Awry—Workers Vote Against Unionization

The Mercedes Alabama union vote results denied unionization efforts with a 56 percent majority. The UAW will now have to reorganize efforts and plan for its next step bef...

Tesla Layoff News Confuses as Teams Are Let Go Even as Investments Grow

Tesla Layoff News Confuses as Teams Are Let Go Even as Investments Grow

UAW Unionization at Volkswagen Confirmed, Mercedes Alabama Vote In May

UAW Unionization at Volkswagen Confirmed, Mercedes Alabama Vote In May

After Project Shutdowns, Apple Layoffs Decision to Affect 700 Employees

After Project Shutdowns, Apple Layoffs Decision to Affect 700 Employees

What Is Positive Leadership? An Employer's Guide to Upliftment

What Is Positive Leadership? An Employer's Guide to Upliftment

Positive leadership behavior are built on foundations of a positive mindset, a strength-based approach, effective communication, recognition and appreciation, and an emph...

People First Policies: How to Create a Competency Development Plan

People First Policies: How to Create a Competency Development Plan

What Is HR’s Role in Change Management?

What Is HR’s Role in Change Management?

The Art of Conducting a Comprehensive Training Needs Analysis

The Art of Conducting a Comprehensive Training Needs Analysis

  • Recruitment
  • Training & Development

Consider a Garden Leave Policy as a Replacement for Your Noncompetes

Consider a Garden Leave Policy as a Replacement for Your Noncompetes

There are many benefits to garden leave policies such as protection of data and retention of client relations, but they do come with an expensive price tag. ...

Asking for Feedback at Work Is How You Can Choose to Grow

Asking for Feedback at Work Is How You Can Choose to Grow

Evolving with the Shifting World of Employment Benefits

Evolving with the Shifting World of Employment Benefits

The Art of Asking the Right Questions—How to Conduct Stay Interviews

The Art of Asking the Right Questions—How to Conduct Stay Interviews

  • Compensation
  • Employee Benefits
  • Outsourcing
  • Workplace Culture

What is Human Capital Management? Decoding the Impact of HCM

What is Human Capital Management? Decoding the Impact of HCM

Learn what is human capital management (HCM), the importance of HCM and the role HR professionals play in enhancing workforce management using HCM. ...

What is an HRIS? A Beginner's Guide to Human Resource Information Systems

What is an HRIS? A Beginner's Guide to Human Resource Information Systems

How the Age Discrimination in Employment Act Protects Older Employees

How the Age Discrimination in Employment Act Protects Older Employees

Learning to Let Go: A Comprehensive Guide to Sample Termination Letters

Learning to Let Go: A Comprehensive Guide to Sample Termination Letters

  • Tools & Technology
  • Q & A with Jane
  • HR Tools & Technology

Interview with Lynne Oldham: A Masterclass on Diversity and Performance

Interview with Lynne Oldham: A Masterclass on Diversity and Performance

In an exclusive interview, Lynne Oldham, Chief People Officer at Stash, shares expert insights on driving diversity and performance in today’s workplace. ...

Tracey Franklin on Building an Engine of Innovation Through Talent

Tracey Franklin on Building an Engine of Innovation Through Talent

Paige Ross on Crafting Talent and Well-being at Blackstone

Paige Ross on Crafting Talent and Well-being at Blackstone

Lisa Esparza on The Road to Inclusive Excellence

Lisa Esparza on The Road to Inclusive Excellence

  • Subscribe Now
  • Current Issue
  • Past Issues
  • Advertise With Us

April 2024

January 2024

October 2023

October 2023

July 2023

  • Great Workplaces
  • DEI Leaders
  • HR Thought Leaders

10 Powerful Phrases to Include in a Cover Letter

  • Anna Verasai
  • August 26, 2019

The cover letter is the foundation of the job application. It’s the first contact between you and a potential employer. The cover letter decides who gets called in for an interview and who doesn’t. This is why it’s important to include powerful phrases that provide a glimpse of your job experience.

Here is a list of ten powerful phrases you must include in your cover letter

All of us deserve to get a career that we truly believe and are passionate about. So here’s the thing: You’re scanning through the job site and unexpectedly you come across your ultimate dream job . You want that job badly, but you don’t have the necessary qualification or skills to convince the hiring manager to give you an interview opportunity. What do you do? In such a scenario, most candidates wouldn’t even bother to apply. But you have nothing to lose, right? Why not get one step closer to landing your dream job by using a bunch of powerful phrases in the cover letter? Here, give it a go:

powerful phrases for cover letter

“This position strongly resonates with my interest and work experience.”

“I have immersed myself in your groundbreaking work in the pharmaceutical industry.”

“I hope to work for an agency like yours to grow my experience.”

“I am excited to learn more about this opportunity and share why I’ll be an ideal candidate.”

“My background in _____ (related skills, knowledge, or experience) has helped me prepare for the challenges of the position.

“I have continually strived to improve _____.”

“I believe that my combination of experience, skills, and a positive attitude makes me the ideal candidate to fill this position.”

“Because of my breadth of experience, I believe that I would make an excellent candidate for the position.”

“Based on what I know, ______ (name of company)’s customer service and company culture are a couple of things that interest me the most.”

“If you have time to talk or have a cup of coffee that would be great, otherwise I’d appreciate your feedback.”

With these powerful phrases in your cover letter, you’ll land a dream job that you aren’t even qualified for.

Whether you want to stay up-to-date on HR news , read in-depth insights on HR trends or find new ideas on strategy, innovation, and leadership, The HR Digest Magazine is here to suit your needs and help you stay more informed.

phrases to start a cover letter

Stay tuned!

We don’t want you to miss anything. Subscribe to our newsletter and stay updated on the latest HR news and trends.

First name Last name Email

Similar Articles

Colorado AI Discrimination Law Leads the Way Towards Regulation

Colorado AI Discrimination Law Leads the Way Towards Regulation

UAW Mercedes Vote Goes Awry—Workers Vote Against Unionization

What Is Positive Leadership? An Employer’s Guide to Upliftment

Leave a reply cancel reply.

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

CURRENT ISSUE

phrases to start a cover letter

FEATURED POSTS

New Employee Welcome Message Examples : Welcome To The Team

  • New Employee Welcome Message Examples : Welcome To The Team

You Can Retract A Resignation, Here’s How

You Can Retract A Resignation, Here’s How

How To Write An Appraisal and Raise Request Email

  • How To Write An Appraisal and Raise Request Email

10 Fresh Ways to Write ‘Please Find Attached’

  • 10 Fresh Ways to Write ‘Please Find Attached’

6 Different Types of Compensation Plans & Benefits

6 Different Types of Compensation Plans & Benefits

73 Creative Job Titles in Corporate America

  • 73 Creative Job Titles in Corporate America
  • How to Write a Sick Day Email (with Examples)
  • How to write a Positive Employee Reference (with examples)
  • How to Write Vacation Request Email (Samples)
  • Out of Office Email Message Examples – ‘On Vacation’
  • Warning Letter to Employee | Sample Warning Letters
  • 10 Creative Ways to Write ‘Sorry for the Late Reply’ Email
  • 30 Alternatives to Warm Wishes for Every Situation
  • Incorporating 160 Effective Performance Phrases in Your Performance Appraisal Review Templates
  • 20 alternatives to end an email when “Warm Regards” is too boring
  • Disciplinary Action Letter for Misconduct to Employees (Sample Letters)
  • How To Answer ‘Tell Me About Yourself’ In A Job Interview
  • Office Christmas Party Invitation Email Templates
  • Advertise With US

© 2024 The HR Digest. All Rights Reserved. powered by idmerit

DMCA Protected

10 Proven Cover Letter Phrases FREE to use in your cover letter

phrases to start a cover letter

The cover letter is the most important part of applying for a job. It’s the first contact that a potential employer has with you. It’s where the employer forms their first opinions. The cover letter decides who gets a job interview and who doesn’t. That’s why it’s crucial to include these 10 key cover letter phrases to ensure a callback!

“Dear Mrs. Jane Doe or Mr. John Doe”

This may seem like such a small phrase. It’s one that you need to use, otherwise, you run the risk of having your cover letter tossed out before a potential employer even reads it. Why’s that? It’s because you have to be very careful with pronoun choice. Many will start their cover letter by saying “Dear Sir” because its a habit. If the hiring manager is a women it is possible that you may offend her and she might toss your resume out. It’s ideal that you get the hiring managers name. This shows that you took a little time to do a little research.

“Your company ranks number one in companies I prefer to join. I admire your mission statement”

In the cover letter it’s alright to go ahead and tell them what you admire about them. This shows them that you’re not just looking for any job, rather you’re passionate about their company and what they have to offer. Also, take the time to read the company’s mission statement and mention a little bit about what strikes you about the company.

“The position strongly appeals to me because”

Follow up with why you want to work for the company. If you go into great detail about why you want a certain position, it shows that you have a passion for the career path you are on. Potential bosses admire someone who knows what job they want to hold. That’s because this shows that an employee will potentially stick with the job for years to come.

“My friend John Doe has worked for your company for the past 5 years and has made me interested because… He has told me all about…”

It’s common knowledge that internal referrals count for a huge number of hires. Therefore, you’ll want to highlight your connections fairly early on. Employers generally trust their employees, especially the good ones, and they take into account their opinions. Often times, employers will ask their employees if they know anyone who is looking for a job.

“I feel that I could help your company grow by”

This is a tricky area when it comes to cover letter writing. It’s one that many shy away from. If you thoroughly do your research on the company, this is one of the key cover letter phrases that will help you land a job. All companies want to be the best. Potential employers will admire someone who isn’t afraid to point out what they’ve been known to do wrong and give examples of how they will help. All you have to do is search for a few challenges that the company is having. Perhaps they’re a restaurant that’s not getting positive reviews on social media? Take a sentence or two to explain specific examples of how you’ll be able to help this. It shows that you’re just what they’re looking for.

“Last year I was tasked with a few challenges. First I was responsible for…”

Show your potential boss that you know how to work well under pressure. Explain to them a few times where you were really in boiling water and how you got out of it. Bosses want tough employees who have proven their worth. This is how you show them that nothing gets you down and that you persevere under pressure.

“I’ve been awarded, recognized, selected for, etc.”

Now is your time to shine! Make sure to talk yourself up in just a few sentences. Mention a few key awards you’ve won or that you were recognized for. This shouldn’t turn into a long paragraph because some of this will be touched upon in your resume. Instead, mention a few proud moments so that you can peek their curiosity and get them interested in meeting you!

“I am the candidate for the job”

This is a short phrase that you can add almost anywhere in your resume. It shows that you’re confident in your abilities. This phrase will please a potential employer because it shows that you’re not afraid to make bold statements about your abilities. It sounds much better than using if and maybe statements.

“I am very excited to learn more about this opportunity and share why I’ll be a great fit”

As you near the end of your cover letter, you’ll want to include a call to action. State to your potential employer that you will be following up with them. A statement like this is great. It’s concrete without being too pushy. Avoid giving an exact date of when you’ll be following up because that may turn a potential employee off from wanting to hire you.

“If I am offered this position, I will be ready to hit the ground running”

Finally, conclude your cover letter by further reiterating that you are serious about landing the job. It’s also okay to include an example here of one thing you’d like to try and contribute to the company.

Conclusion: Key Phrases are Importance

Cover letter writing can be hard but if you include these key phrases, you have a better chance of landing an interview and the job! Cover letters are your chance to get a little bit personal so don’t be afraid to reveal a few details about yourself and your job passions.

Recent Posts

  • The Real Truth About Meetings
  • Should I Consolidate my Student Loans?
  • Do Employers Care About My Credit Score?

More Career Resources

  • Career Resources
  • Recent Graduate Tools
  • Cover Letter Templates
  • Free Resume Templates

Publisher

Cover Letter Phrases. How to Start a Cover Letter?

phrases to start a cover letter

This article contains useful cover letter phrases in English for your job application. Here you can learn: how to start a cover letter, to describe the reasons for applying, to write about your skills, and how to close a cover letter.

Table of Contents

Cover letter phrases. How to Start a Cover Letter.

Start a cover letter phrases.

  • I noticed with interest your advertisement for …
  • I am writing in response to your advertisement posted on…
  • I am very interested in applying for the position of …
  • I am applying for the position of ….., which was advertised in …..
  • I was interested to see your advertisement for …
  • I was referred to you by …./name/, who informed me of a …./position/
  • I have pleasure in applying for the advertised position, as …
  • Please accept this letter as my application for the position of…

Cover Letter Phrases: Reasons for Applying for a Job

  • I would be well suited to the position because …
  • My professional skills appear to be well suited to your company’s requirements.
  • I have a lively interest in … and would appreciate the opportunity to work with you.
  • As you can see from my enclosed résumé, my experience and qualifications match this position’s requirements.
  • My strengths are …
  • I believe the combination of my education and experiences have prepared me…
  • It is a challenging position for which I believe I am well qualified.
  • This position represents an opportunity to continue my committed career path…

Write about Your Skills

  • I have a working knowledge of …
  • I believe I possess the right combination of …
  • I am an experienced user of …
  • My professional experiences are supplemented by…
  • My interest and knowledge in this area was further enhanced by…
  • My particular area of effectiveness is…
  • I have an excellent command of …

Close Cover Letter Phrases

  • I would appreciate the chance to meet with you to discuss …
  • I look forward to our meeting.
  • If you are interested, please contact me at …
  • I am eager to talk with you about the contribution I could make to your firm.
  • I would welcome the opportunity to discuss these and other qualifications with you.
  • Thanking you most sincerely for your time and consideration.
  • I would welcome the opportunity to discuss further details of the position with you personally.
  • Thank you for considering me for this very important position.
  • I look forward with enthusiasm to an opportunity for an interview.

See also job interview answers and job interview phrases to avoid .

phrases to start a cover letter

Marin Valchev, PMP is an IT Project Manager with more than 10 years of experience. He implements cutting-edge technology in a wide-range of Financial and TELCO companies in Europe, Asia, and Africa. Marin shares his knowledge of software, analysis, project management and other business areas.

10 most common reason why students opt for online learning programs

Active Listening Skills & Techniques: The Ultimate List

SEO Strategies for Passive Income: Generate Consistent Revenue From High-Ranking…

TheMMSaaS: Income-Generating Capabilities

Professional Skills List: A Comprehensive Guide

Leadership Skills List: Building a Strong Foundation for Success

You must be logged in to post a comment.

Submit your Guest Post    Submit Now!

Welcome, Login to your account.

Recover your password.

A password will be e-mailed to you.

IMAGES

  1. How to Start a Cover Letter with format & Writing Tips

    phrases to start a cover letter

  2. How to Format a Cover Letter (With Tips and Examples)

    phrases to start a cover letter

  3. how to begin a cover letter examples

    phrases to start a cover letter

  4. How to Start a Cover Letter Introduction & 25 Opening Lines

    phrases to start a cover letter

  5. How To Write A Cover Letter: Useful Tips, Phrases and Examples • 7ESL

    phrases to start a cover letter

  6. opening lines for cover letter examples

    phrases to start a cover letter

VIDEO

  1. "A" letter word || the start with A #shortvideo #viral #aletterword #activity #alphabet

  2. English Phrases start with "Get"

  3. English idioms and phrases start with "A" letter

  4. How to Write a Cover Letter That Gets Noticed

  5. Writing a Job Application Letter! (Best Cover Letters, Words & Phrases)-No Experience Needed!

  6. Cover Letter Mistakes To Avoid| How To Write A Cover Letter?

COMMENTS

  1. 30 Better Ways to Start a Cover Letter

    Here are a few pointers to guide you as you use our example cover letter openings—we're getting there, we promise!—to craft your own: Avoid boring or overused openers: Recruiters have read cover letters that start with lines like "I'm excited to apply for the front-end engineering position," or "Your job posting on The Muse prompted me to…" so often they could wallpaper their ...

  2. 7 Powerful Ways To Start a Cover Letter (With Examples)

    4. Mention something newsworthy. Start your cover letter with evidence that you've done your research. If the company you're applying for was recently in the news, mention it in the opening line and explain why you admire the company. Mention a specific event, fact, notable statistic or award the company recently won.

  3. How to Start a Cover Letter (Examples Included)

    Here's a quick step-by-step guide on how to start a letter when you're trying o land a job: 1. Choose the Right Salutation. The salutation in your cover letter opening serves as a greeting. It's a chance to acknowledge the reader directly, even if just for a brief second.

  4. 12 Ways to Start a Cover Letter: Examples & Tips

    12 winning ways to start your cover letter. Our sample cover letter introductions will help you learn how to open a cover letter in a way that stands out and boosts your chances of landing an interview. 1. Mention a contact within the company. If you were referred by a former coworker, classmate, or friend who's highly regarded in their ...

  5. How to Start a Cover Letter [+ Introduction Examples]

    Starting a cover letter with a brief humblebrag about your past wins is super effective with hiring managers for performance-centric positions. Always use numbers to quantify achievements —it's way more effective to prove your skills rather than just say you have them. 2. Inform the Company of What You Can Offer Them.

  6. How To Start a Cover Letter With Examples and Tips

    Personalize Your Cover Letter. What to Write in the Rest of Your Letter. Cover Letter Sample. More Cover Letter Examples and Templates. Photo: Theresa Chiechi / The Balance. Examples of opening sentences to use when writing a cover letter, with tips for how to start and what to include in each part of a cover letter for a job.

  7. 8 Powerful Ways to Start a Cover Letter (With Examples)

    8 ways to start your cover letter. Here's how you can start a cover letter in eight different ways: Show your enthusiasm. Highlight a mutual connection. Lead with an impressive accomplishment. Explain what you like about the company. Express passion for what you do. Tell a creative story. Include a belief statement.

  8. How to Start a Cover Letter (+10 Opening Line Examples)

    Dear Mr/Ms/Mx [Last Name], Dear [Department Name] Manager, 4. How do you start a cover letter without using 'I'. Here are some examples of how to start a cover letter without using 'I': My name is [Your Name] As a recent graduate with a [Degree Name] As a [Job Title] with [#] years' experience.

  9. How to Start a Cover Letter

    Mention a Mutual Contact (if Applicable) Tip #3. Prove You Have Researched The Company Tip #4. Lead With An Achievement Tip #5. Start With a Powerful Belief Tip #6. Be Direct Key Takeaways Related Readings. Share this article. Here you are, looking at a blank document that's supposed to be your cover letter.

  10. How to Start a Cover Letter to Impress Employers [+ 14 Examples]

    1. Start with humor. Employers are humans too, and they'll often appreciate a good joke, pun, or funny opening line as much as the next person. If done tastefully and respectfully, starting your cover letter off with a joke can be an excellent way to stand out. Plus, a joke can still include a powerful explanation for why you're the right ...

  11. 7 Ways to Start a Cover Letter That Will Set You Apart

    5. Forget to talk about company or position completely. Remember this cover letter has a purpose. Save the personal anecdotes for coffee chats. 6. Forget to replace details from the last cover letter sent, like a different job title or company name. We all make editing mistakes sometimes, but this one is pretty bad.

  12. How To Write a Cover Letter (With Examples and Tips)

    Middle paragraph (s) Closing paragraph. Letter ending and signature. Your cover letter should be one page long and use a simple, professional font, such as Arial or Helvetica, 10 to 12 points in size. Your letter should be left-aligned with single spacing and one-inch margins. Show Transcript.

  13. 70+ Words to Use in a Cover Letter

    1. Use relevant details instead of buzzwords. Buzzwords and clichés like "hard-working," "go-getter," and "think outside the box" are overly used, provide limited information, and don't make your cover letter stand out. Instead, we recommend writing a cover letter that provides details and varied phrases.

  14. How to start a cover letter (With 7 powerful examples)

    Related: How To Write a Management Cover Letter (With Examples) 6. Tell a creative story. Even though you probably won't be submitting your cover letter to a creative writing contest, don't be afraid to inject some humour, charisma and creativity - as long as it's appropriate for the specific job and company. Hiring managers don't ...

  15. How to Start a Cover Letter [20+ Opening Line Examples]

    How to Start a Cover Letter with a Name. To start a cover letter with a name do some research. Check the job posting for a named email address. Do some research on LinkedIn. And if all else fails call the receptionist and ask who the hiring manager is. RIGHT. Dear Mr Fawlty.

  16. 7 Powerful Ways To Start a Cover Letter (2024 Examples)

    4. Bring up something newsworthy. Kick off your cover letter with evidence that you've done your research - and a little flattery. If the company you're applying for was recently in the news, mention it in the opening line and tie it into why you admire the company. To avoid sounding insincere with your compliments, bring up a specific ...

  17. 14 common cover letter phrases and what you can use instead

    3. Experience. It's very easy to say 'experience' too frequently in your cover letter, so try these alternatives to keep things varied: "My experience with cloud systems makes me" —> "My expertise in cloud systems makes me". "I'm looking to build more experience in marketing" —> "This position would help me become a ...

  18. How to Choose the Right Greeting for Your Cover Letter

    A salutation is the greeting at the beginning of a cover letter that is included with a resume when applying for a job. When you're writing a cover letter or sending an email message to apply for a job, it's important to include an appropriate greeting at the beginning to set the tone for your letter, which should be professional and appropriate.

  19. How To Write A Cover Letter: Useful Tips, Phrases and Examples

    To start off, you will want to introduce yourself to the reader. Whilst a cover letter does need to be relatively brief, this section should contain as much detail as possible but in a concise manner. ... Common Phrases To Include In Cover Letters. There are a variety of phrases which can be used when penning a cover letter, and most of the ...

  20. 10 Powerful Phrases to Include in a Cover Letter

    Here, give it a go: "This position strongly resonates with my interest and work experience.". "I have immersed myself in your groundbreaking work in the pharmaceutical industry.". "I hope to work for an agency like yours to grow my experience.". "I am excited to learn more about this opportunity and share why I'll be an ideal ...

  21. How to write the perfect cover letter (With examples)

    To start your cover letter, introduce yourself. This means including your full name, your specific interest in the position and the reasons you've chosen to apply. If you got a referral to the job from another party, ensure to mention this in the first paragraph. 2. Mention your skills and qualifications.

  22. 10 Proven Cover Letter Phrases FREE to use in your cover letter

    The cover letter is the most important part of applying for a job. It's the first contact that a potential employer has with you. It's where the employer forms their first opinions. The cover letter decides who gets a job interview and who doesn't. That's why it's crucial to include these 10 key cover letter phrases to ensure a callback!

  23. Cover Letter Phrases In English

    Cover letter phrases. How to Start a Cover Letter. Start a Cover Letter Phrases. I noticed with interest your advertisement for … I am writing in response to your advertisement posted on… I am very interested in applying for the position of … I am applying for the position of ….., which was advertised in …..

  24. How to Write a Cover Letter When You're Changing Careers (Sample + Tips)

    How to write a career change cover letter. A cover letter is a chance to expand upon the bullet points outlined in your resume. It's a space where you can explain your interest in the role and company, highlight your experience and skills, and sell a recruiter on the overall fit you'd make. But a career changer needs to do all of that and more.

  25. How to Write a Proposal Cover Letter (Examples + Templates)

    See more cover letter templates and start writing. Key Takeaway. Just for a quick recap on how to create a deal-winning proposal cover letter: Do your research and study the RFP carefully. Start with a proper, spotless header. Create a proper salutation by addressing your receiver directly by their names and job titles.

  26. How To Write a Bakery Clerk Cover Letter (With Examples)

    Bakery clerk cover letter example To help you learn more about cover letters, here is a sample cover letter for a bakery clerk: Chuck Ferris Chicago, Illinois 304-555-0192 [email protected] March 14, 2024 Mr. Bob Richardson ABC Company Dear Bob Richardson, I am writing to apply for the bakery clerk position at ABC Company, as advertised on your company website.