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Real Estate Listing Presentation Scripts

Use these real estate listing presentation scripts to increase REALTOR listing conversion rates and price homes effectively to sell.

Challenges are commonplace with listing presentations, and real estate listing presentation scripts are an effective way to feel confident in your ability to handle whatever comes your way. Today, we are going to provide key insights on the keys to getting your listing agreement signed by utilizing scripts.

Why Should You Use Real Estate Listing Presentation Scripts?

The key to any interaction with real estate clients is demonstrating professionalism. As a seller, prospective sellers want to feel confident that the REALTOR they choose to list and sell their home is a professional. The more prepared you are, the more professional you appear, and the more likely clients will enter a contract with you.

Secondly, a prepared real estate agent has more value to add to their clients than one who is not prepared. Value propositions are essential in real estate, and following a succinct script helps immensely.

Start at the Kitchen Table

Before you take a tour of the home with your prospective clients, ask them if you can place your bag on their kitchen table. Why the kitchen table and not somewhere like the living room or a formal dining table?

While sitting on a couch is comfortable, it’s not effective to have to reach over with your listing presentation or agreement. Furthermore, it’s even worse to stand over someone while they read a brochure or other prepared materials. Formal dining tables are not ideal for having a relaxing conversation either.

The kitchen table is one of the most ubiquitous areas for casual conversation, and will help put your prospects at ease.

Tour the Home with the Homeowners

Some real estate agents prefer to tour the home on their own. However, touring the home with the owners is a great time to ask questions and make connections that they can relate to. Some examples that you may encounter during the tour include:

[Agent] I see your son is a Boy Scout. My son is in [Troop ___”

[Agent] So, you vacationed in (country)? We were thinking of traveling there next summer. What did you like about it?

{Agent] This is a beautiful armoire. Where did you get it?

These types of questions accomplish a few important tasks. For one, you can start to get a feel and a read for where your clients fall on the DISC Behavioral Assessment spectrum. This makes it easier to match their style and help them feel more at peace.

Second, you set forth the building blocks of a relationship by asking them questions about things that interest them and their families. By connecting those dots, you are not just an expert real estate agent, but someone they can actually relate to.

Return to the Kitchen Table

Once your home tour is complete, everyone should naturally head over to the kitchen table, where you have conveniently placed your stuff. From there, the conversation can shift to the next important phase: discussing price.

However, before you dig deeper into why they are selling, ask them the following question.

“Do you have any further questions for me, or do you prefer we talk about the price of your home?”

By asking this question, you shift the focus on what you do as a listing agent to the actionable part of pricing and selling their home. Not only does this further establish you as an expert real estate agent, it also demonstrates your ability to focus on what’s important.

Future Pleasure and Future Pain

Understanding a clients’ motivation for selling is essential. Instead of placing focus on the Comparative Market Analysis, learn more about their future pleasure and future pain.

For example, if they tell you they are selling their home to be closer to their adult children, dig a little deeper. Why exactly do they want to live closer to their kids? This is another opportunity to learn more about their motivation and represent them with their best interests in mind.

Once future pleasure is established, we can shift into future pain. What happens if the home doesn’t sell? Using the example above, is future pain going to result in longer commutes to see their family? Will there be less time spent as a family to compensate for that longer commute?

Placing both pleasure and pain at the forefront of the mind is critical to the next phase of the listing presentation: price.

The Important Aspect of Real Estate Listing Presentation Scripts: Price

The reason why the needs analysis above is crucial to discussing price is it creates urgency. It’s no secret that most sellers tend to overvalue the cost of their home, even when shown a comparative market analysis. Since higher-priced homes require a buyer willing to pay above the comparative market value and an appraiser, knowing their motivation for selling is ideal for honing in on a price that will maximize their return in the fastest time possible.

There could be other listing presentation objections you may run into as well. Revert back to their motivation, and once you decide on a price, you can calmly and proudly present them with a listing agreement!

Need more help with listing presentation scripts?

Be sure to check out the full video within this blog for more insight. And, for personalized advice and one-on-one help, get an ICC coach in your corner. Our ICC coaches are leading our clients through this challenging low-inventory market, and our clients are having the biggest years of their real estate careers. Book a free consultation call today!

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The Ultimate Scripting Toolkit for Real Estate Agents

Posted on April 28, 2023 by Krista Mashore

Buying or selling a home can be considered one of the most important transactions in a real estate agent's life. That's why real estate agents need to have the right tools and skills to communicate effectively with their clients. A real estate agent's scripting toolkit can be one of the most essential tools in their arsenal. Effective scripts help agents confidently communicate, build rapport, and guide clients through the complex real estate process. Whether it's prospecting for new clients, delivering a listing presentation, or negotiating a deal, having the right words and phrases at the ready can make all the difference.

This post will provide you with the ultimate scripting toolkit for real estate agents. We'll cover the basic communication skills every agent needs to master, offer sample scripts for different scenarios, and provide tips for customizing your scripts to fit your clients and properties. By the end of this post, you'll have the tools and confidence you need to communicate effectively and close more deals.

Basic Communication Skills

As a real estate agent, one of the most important tools in your arsenal is your communication skills. To be successful, you must master foundational skills such as active listening, building rapport, and asking effective questions.

Active listening means paying full attention to what your clients are saying, both verbally and non-verbally. This includes things like eye contact, body language, and tone of voice. You can build trust and establish a strong working relationship by demonstrating that you are truly interested in their needs and concerns.

Building rapport is another key skill for real estate agents. This involves creating a connection with your clients by finding common ground and demonstrating empathy. For example, you might ask about their family or hobbies or share a personal story that relates to their situation.

Asking effective questions is essential for gathering information that will help you better serve your clients. This means being strategic in your approach and asking open-ended questions that encourage discussion. For example, instead of asking if they are looking for a certain type of property, ask what features are most important to them in a new home.

To help you get started, here are a few sample scripts for initiating conversations with potential clients:

– “Hi there, I noticed that you've been looking at properties in the area. Can you tell me a little more about what you're looking for in a new home?”

– “Hello, my name is and I'm a local real estate agent. I wanted to introduce myself and see if you had any questions about the housing market in this area.”

– “Good afternoon, I see that you recently attended an open house. What did you think of the property? Is there anything else you're interested in seeing?”

By mastering these foundational communication skills and using effective scripts, you can establish yourself as a trusted advisor and build a successful career in real estate.

Prospecting Scripts

Prospecting is the lifeblood of a successful real estate agent. If you're not actively seeking out potential clients, you're simply waiting for the phone to ring or hoping for a referral. But in this cutthroat industry, waiting for fate to intervene just won't cut it. That's why having a badass toolkit of prospecting scripts is an absolute must-have for any real estate agent who wants to make it big.

Whether you're hitting the phones, knocking on doors, or following up with a lead, you need to have the right words at your fingertips to make a connection with your prospects. With personalized scripts tailored to each situation, you can build trust, win more appointments, and ultimately, close more deals.

You'll create a sense of connection with potential clients when you use the right phrases – like “I understand how you feel” and “Can I ask you a few questions?”. And when you use powerful techniques like mirroring and active listening, you'll build an unmatched level of rapport that sets you apart from the competition.

Don't take any chances with your prospecting efforts. Arm yourself with a toolkit of bulletproof scripts that will propel you to the top of your game. After all, no one ever dominated the real estate world by just winging it.

So if you're ready to take your prospecting to the next level, invest in the right tools to get the job done. With an arsenal of gritty scripts under your belt, you'll own every conversation, hit every deadline, and close every deal with confidence and ease. Trust us – your bank account will thank you for it.

And remember, no matter what anyone tells you, prospecting is and always will be the backbone of real estate success. Without a steady flow of leads, you simply can't succeed in this industry. But by using the right scripts and techniques, you can take your prospecting efforts from mediocre to legendary in no time. So what are you waiting for? Get out there and start crushing it like a pro. The sky's the limit – but only if you have the right tools to get you there.

In conclusion, if you're serious about making it big in real estate, you need to be serious about prospecting. And if you're serious about prospecting, you need to have an arsenal of killer scripts at your disposal. So start building your toolkit today, and watch your success soar to new heights. Believe us, when you have the right words, anything is possible.

Listing Presentation Scripts

As a real estate agent, your listing presentation is your time to shine. It's your opportunity to showcase your skills and expertise and to convince potential clients that you're the right person for the job. But what makes a successful listing presentation?

First and foremost, you need to know your audience. Who are you presenting to? What are their needs and concerns? What makes their property unique? Once you have this information, you can customize your presentation to fit their needs.

One way to do this is by using listing presentation scripts. These scripts provide a framework for your presentation, and can help ensure that you cover all the important points. For example, you might use a script for your introduction, where you introduce yourself and your company, and explain why you're the best choice for selling their property.

You might also use a script for your property overview, where you highlight the key features and benefits of the property, and explain why it's a great investment. And of course, you'll need a script for your pricing strategy, where you explain how you'll price the property and why you think it's the right choice.

But don't just rely on these scripts as written. To customize your presentation, you'll need to tweak and adjust the scripts to fit each client and property. This might mean using different language, or emphasizing different points. With the right scripting toolkit, you'll be able to create a listing presentation that truly speaks to your clients' needs, and helps you close the deal every time.

Buyer Consultation Scripts

The real estate game can be a tough nut to crack, and as a real estate agent, you know that your clients are looking to you for guidance, comfort, and an exceptional experience. With so much at stake, it's no wonder the home buying process can be overwhelming and stressful for your clients. But fear not, cuz we got your back!

Enter the buyer consultation. This often-overlooked step can make all the difference in the world. It's an opportunity to connect with your clients, learn about their needs, and establish trust and rapport. The best part? It can make your job a whole lot easier!

At our company, we recognize the importance of the buyer consultation, and that's why we've created a scripting toolkit specifically for you. Our sample scripts are designed to keep your clients engaged and informed throughout the entire process. From the initial meeting to the negotiation phase, we've got you covered.

Our toolkit goes beyond just giving you scripts to read from, though. We provide you with techniques for building trust, managing expectations, and getting the deal done. What's more, we include key phrases and language to help you connect with your clients and make them feel heard, understood, and valued.

By using our buyer consultation scripts, you can streamline the process and provide the best possible experience for your clients. With our toolkit in hand, you'll be able to deliver top-notch service that will not only make your clients happy but will also help you build relationships that last.

So what are you waiting for? Don't miss out on this golden opportunity to provide exceptional service and make your clients' home buying dreams come true. Let our buyer consultation scripting toolkit be your secret weapon in the real estate game.

Remember, it's not just about selling the house; it's about creating an unforgettable experience for your clients. So let's get cracking!

At the end of the day, it all boils down to one thing: exceptional service. And with our buyer consultation scripting toolkit by your side, you can deliver that exceptional service and establish yourself as a real estate agent that your clients will never forget.

So, what do you say? Let's make those home-buying dreams come true!

Objection Handling Scripts

As a real estate agent, you're no stranger to hearing objections from potential clients. But here's the thing: objections can be a disguised blessing. You can transform these perceived barriers into golden opportunities for deeper engagement and discussion with the right objection-handling scripts.

Whether it's a client expressing concerns over pricing, timing, or competition, your job as an agent is to be prepared with a response that addresses their specific concerns while keeping the conversation moving forward. This is where objection handling scripts come in, allowing you to guide the conversation and showcase your expertise confidently.

By truly understanding each client's objections and concerns, you demonstrate to them that you're a knowledgeable professional who can find innovative solutions to anyCold calling​ challenge. Not only does this show that you're an excellent resource for their real estate needs but it increases the likelihood of them recommending you to others in their network. Talk about a win-win situation!

Don't let objections stress you out – embrace them as opportunities to shine! The key is approaching each situation with a positive attitude and a well-crafted strategy. By using objection-handling scripts effectively, you can showcase your ability to think on your feet and provide creative solutions that truly meet your clients' needs.

Of course, it's not just about having the right words but also your tone and demeanor. Remember to stay calm, confident, and professional at all times. Doing so will help your clients feel more at ease during what can be a stressful process.

When you're armed with effective objection handling scripts, you gain an edge over other agents who may not have truly invested the time to truly understand their clients' concerns. Not only does this give you a clear competitive advantage, but it also allows you to build stronger relationships with your clients based on trust and mutual respect.

At the end of the day, the key to success in real estate is to understand your clients and their unique needs. By mastering the art of objection handling, you can demonstrate your expertise and build a reputation as an agent who truly cares about their client's success. So why wait? Start honing your objection handling skills today and see the results for yourself!

Cold calling scripts

Real estate is a highly competitive industry, and as a real estate agent, you need to be on top of your game to attract and retain clients. Cold calling may seem outdated and ineffective, but when executed with a well-crafted script, it can be a game-changer.

Are you ready to take your game to the next level? With the right script, cold calling can be transformed into a superpower that sets you apart from the competition. The key is to strike a balance between engaging and persuasive language that hooks the audience without sounding salesy or pushy.

Crafting the perfect cold calling script is not just about reciting a bunch of pre-written lines. It’s about building an authentic connection with your prospective clients, addreCold calling​ssing their needs and concerns, and leaving a lasting impression.

The right script can help you guide the conversation, ask relevant questions, and steer potential clients towards the desired outcome. It’s like having a GPS that takes you from the first introduction to closing the deal, in a seamless and efficient way.

Don't underestimate the power of a well-crafted cold calling script. It can help you build lasting relationships with your clients, expand your network, and boost your reputation as a trusted authority. Above all, it can help you achieve your goals, whether that’s generating more leads, closing more deals or building a stronger brand presence.

In a world where digital marketing channels saturate people’s inboxes and social media feeds, cold calling still has a unique advantage. It allows you to connect with people on a personal level, understand their needs and concerns, and provide tailored solutions. With the right script in hand, you can turn cold calling into a valuable tool for building your real estate business.

So, are you ready to embrace the power of cold calling? With the help of a killer script, you can turn cold calling into a superpower that transforms the way you do business. Don't let fear hold you back – take the plunge and see how far you can go.

In conclusion, whether you are a seasoned real estate agent or a beginner, a well-crafted cold calling script is the secret weapon that can help you close more deals, grow your network, and build a thriving business. It’s time to embrace this powerful tool and unlock your full potential as a real estate professional. So, what are you waiting for? It's time to start dialing!

Scripts for handling objections and closing deals

Real estate agents, listen up! If you want to close those deals and handle those pesky objections, you need to add another tool to your arsenal: Scripting.

Scripts for handling objections and closing deals are the secret weapons that top-performing agents swear by.

These scripts provide a roadmap for navigating tough conversations and steering them towards a successful outcome.

By practicing your scripts and perfecting your delivery, you'll gain confidence and the ability to handle any objection that comes your way.

So, add these scripts to your toolkit and get ready to close more deals and impress your clients.

Follow-up scripts for maintaining relationships with clients

Maintaining client relationships is crucial to your success as a real estate agent. That's why follow-up scripts are an essential part of your toolkit. But these scripts don't have to be boring or generic. You can use them to showcase your personality and build a deeper connection with your clients.

Start by thanking them for their business and asking how they're settling into their new home. Show interest in their lives and find ways to be of assistance. Then, offer valuable information about the housing market or local events that may be of interest to them.

Don't be afraid to inject some humor or wordplay into your scripts, as long as it's appropriate for the client. And always remember to keep it simple and straightforward. The goal is to build trust and rapport, not to impress with fancy language.relationships with your client relationships with your clients.

By using follow-up scripts as a tool to maintain relationships, you'll keep clients coming back and establish yourself as a trusted and personable agent in the real estate industry. So, get creative and start building those connections today!

In conclusion, conceptual innovation is all about creativity and offering something unique to your audience. It requires you to have the courage to tear some things down and create something that will never be forgotten.

Regarding real estate agents, scripted communication can greatly improve their communication skills and ultimately lead to more success in their careers. By using scripts, agents can better prepare for conversations and ensure that they are delivering the right message to their clients.

Effective communication skills are crucial for success in a competitive industry like real estate. That's why we encourage all real estate agents to use scripts in daily conversations with clients. Doing so can take your communication skills to the next level and achieve even greater success in your career. So what are you waiting for? Start scripting today!

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How To Craft The Perfect Real Estate Listing Presentation Script

Posted by Grant Findlay-Shirras | | Marketing | 0 |

Real estate agents who prepare their listing presentation script in advance can convert more in-person consultations into willing clients.

Face-to-face meetings can be a cause of anxiety for some real estate agents. In-person consultations, however, are still the most effective way to win clients. So why not give yourself every opportunity to succeed in this crucial aspect of your business?

Of course, you don’t need to bring an actual script with you to the presentation. A scripted conversation lacks personality and won’t reflect well on you. The real estate listing presentation script should be prepared at your office, prior to the meeting.

Create a template of the script so you can use it repeatedly with minor adjustments. Learning your script verbatim is not necessary. Plan the flow of your presentation and your consultation will be a productive one.

Listing Presentation Script Tips

Preparation: Write out your listing presentation script and you’ll remember it better. Practice it if necessary so you’re comfortable. Make sure all your supporting documents and marketing collateral are up-to-date with the most current data.

Lead the Conversation: Control the flow of your conversation by asking questions. Plan the questions you ask to direct the conversation towards your goal.

Be Assumptive:  Be confident and assume that your client is going to say yes because you are the best! Being polite is important, but you still need to be in the driver’s seat. Your prospect wants to be guided by someone who is confident and great at decision-making. Why ask them for their opinion when you are the expert?

Probe For Details: Your pre-listing package should be customized to meet the needs of your prospect. If you probe for the right information, you can ensure that your package is actually helpful to your clients. Your attention to detail will earn you their business.

Avoid Close-ended Questions: Reduce the opportunities for no and yes responses by asking open-ended questions. An open-ended question forces the listener to respond with details:

Examples of close-ended and open-ended questions

Close-ended question: Are you interested in selling your home? Open-ended question: What are your thoughts on the housing market in your area? Close-ended question: Are you looking to purchase a home immediately? Open-ended question: How soon would you like to find a new home?

The open-ended question forces your prospect to think more deeply about their reply. Their reply will furnish you with insight into what your client wants and why. It also makes follow-up questions easier. Your conversation will feel less like an interrogation and more like an interview.

7 Critical Steps of A Successful Listing Presentation Script

Step 1. Qualifying Your Prospects.

So you have a list of prospects and referrals who have expressed interest in either buying or selling a home. You’ll need to qualify which of these prospects is a ‘hot’ lead (someone ready to sign the dotted line) and which ones will need nurturing.

Agent: “Hi, Mr/Ms prospect! It’s me, X. I was told by X you may be considering buying/selling your property. I’ve been helping people sell/buy homes in this community so I can give you a lot of insight to help you make the right decision.”

Qualifying questions:

Close-ended question: Are you interested in selling your home?

Open-ended question: What are your thoughts on the housing market in your area?

Close-ended question: Are you looking to purchase a home immediately?

Open-ended question: How soon would you like to find a new home?

Once you qualify the leads, you can prioritize them. Focus on booking consultations for the hot leads first. Schedule a follow-up for your warm and cold leads, based on their level of interest and feedback. Clients who want results in 3 months are warmer than leads who are looking to sell in a year.

Step 2: Booking The Appointment

Now that you’ve prioritized your leads, you’ll want to book the in-person consultation

Send the pre-listing package:

Agent: “I realize you have a lot of questions so I’ve prepared a package to help you out. In the package, you’ll find all the information that you’ll need to prepare your home for a speedy, profitable sale. I’ll also have my lender contact you – what day is good for you this week?”

Confirm A Time and Date. Use Google Calendar, Outlook or the scheduling app preferred by your client to confirm the appointment.

Agent: “Great. I’ll follow up with you on X day after you’ve read the pre-listing package. We’ll set up an appointment at that time for your consultation.”

Always recommend a follow-up 3 days after your conversation. 3 days is a reasonable time for a prospect to read your pre-listing package. The longer it takes to book the consultation, the less likely it is you will earn their business.

Step 3: The Follow-Up Call

You’ve sent the pre-listing package to your qualified leads. You’ve booked a follow-up date to confirm receipt of the pre-listing package. Now you need to follow up and secure the in-person listing consultation.

Be assumptive and assume your prospect has received and read the pre-listing package. Your listing presentation script should go something like this:

“Hi Mr./Mrs. Seller, I’m following up on the package I sent you yesterday to answer any questions you may have. What was your biggest concern after reading it?”

Prospect: I didn’t read the pre-listing package…I’ve been so busy…

Agent: “Don’t worry, I thought that might happen and I completely understand how busy you are. I’ll bring another copy of the pre-listing package to our meeting and we can go over it together. What day is good for you this week?”

Pre-Listing Presentation Role Play by Venny Saucedo:

Step 4: Booking The Pre-Listing Consultation

Booking the consultation is a positive indication of your prospect’s interest. If your prospect is pushing back, being evasive about a follow-up, it’s likely you’ve got a cold lead that needs nurturing.

If you’ve successfully confirmed receipt of the pre-listing package, be assumptive and lead the conversation to the next step. Provide your prospect with an explanation of what will take place during the in-person consultation:

Agent: “Our consultation will last about 1hr. I’ll spend about 15 min to 30 min reviewing and appraising your property. Afterward, I can make some recommendations for improving the value of your home. Then, we can go over the pre-listing package which outlines what you can expect during the entire process. I’ll share with my marketing plan and comparables so we can determine the best price.”

“Any issues with the plan so far?”

“Awesome! I’ll see you on X date! You’ll get my confirmation in the next 5min!”

Step 5: The Listing Presentation Script Flow

Plan the in-person consultation with a listing presentation script that outlines the flow of the meeting. Bring any supporting documents or visual media that will make your presentation easier to understand.

Visual content is easier to comprehend and remember than text, so illustrate key points with graphs, images, and charts.

Clarify Needs: Probe your prospects with questions to determine what your client’s reasons are for moving. Clarify what the need is – more space, shorter commutes, lower costs, etc. Appraisal: What is the home worth? What are current market trends? Recommendations: What can the client do to increase the value of the home and its appeal? What can the client do to bid successfully for their desired home? Value Proposition: What is your marketing strategy for selling/finding their property? Present your marketing collateral and housing market data to your prospect. Q&A: Answer any questions your clients have thoroughly.

Step 6: Secure The Listing.

Securing your prospect’s listing is the final step. Be assumptive, but make sure to get the client’s permission clearly. Reassure your prospects that they are making the right decision, and address their concerns with genuine interest and empathy.

Agent: “I definitely think we’re going to be able to find you a home in the time frame you suggested. The biggest challenge will be (A), but if you follow my recommendations, I’m confident we can overcome that, and get you the home you want!”

“I know how important this decision is for you, but your decision to move is smart, and we’ve got a sensible plan to make sure you succeed. I’m really excited for you!”

“I can prepare a listing for you by X date. Your listing will be published and promoted through the following channels to get you the most exposure!”

“Should we move forward with the next step?”

This is the only time you want to ask a close-ended question. Your closing question needs to be clear and the response should be just as clear. If your prospect has objections, they will surface at this point. Reassure them that they are making the right decision.

Step 7: Follow-up 

Schedule a follow-up action – email or phone call – to advise your client of progress so far and address any other concerns that may arise. Again, schedule your follow-up for no longer than 3 days after your in-person consultation, whenever possible. The sooner, the better!

So there you have it! Feel free to use this guide as you craft your own listing presentation script template. Preparation and a positive attitude of enthusiasm will inspire confidence in your expertise, and put your prospects at ease.

Probing your clients with open-ended questions will help you build rapport during the in-person consultation, and provide you with insights into your client’s needs. Follow up sooner than later after each step, and don’t get discouraged. You’ll improve with time!

About The Author

Grant is the Co-Founder and CEO of Parkbench.com and creator of the Local Leader(RTM) system for real estate professionals. Grant has helped 1000s of real estate agents dominate their local market and get clients by leveraging their local Parkbench.com website.

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• Sign-Up for a Free 15 Min Coaching Call
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• 90 Days with Mike
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• Action Workshop
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• What are Real Estate Scripts?
• Download Scripts
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• I Made A Difference Day (IMADD)

Mike Ferry Organization Real Estate Scripts

Mike ferry real estate scripts.

Mike Ferry Real Estate scripts are widely recognized as the original Real Estate scripts , developed by the industry pioneer Mike Ferry himself. In fact, the enduring success of Mike Ferry Real Estate scripts has made them one of the most copied sets of scripts in the industry!

What are scripts in Real Estate?

A Real Estate script is a pre-planned in-person or phone conversation designed to establish a connection with a possible Buyer or Seller.

Real Estate scripts are the most straightforward and most efficient answer, but you must have it right. A script is more than just reading words off a page. You need to understand the goal of each script. What reaction do your words bring from prospects? Are you listening to their responses or are you waiting on what to read next? Learning and internalizing your scripts is key to success in the Mike Ferry Sales System .

Do Real Estate scripts work?

Do you want a better response from the customers that you’re calling? Do you want the Sellers to start saying “Yes” more often? Would you like people to have conversations with you daily versus hanging up on you? The answer can be as simple as using a Real Estate script to control the conversation in-person or over the phone.

Real Estate scripts can be effective if used appropriately, but agents should not rely on them exclusively and should also develop their communication skills to adapt to different situations and clients.

Mike Ferry has been training Real Estate Agents for 48+ years using his proven Real Estate Scripts to grow their businesses regardless of which stage their Real Estate business is in. Everyone has a chance to get back to basics and grow their success. 

Types of Real Estate Scripts

• Buyer Prequalification Scripts : These scripts are used to prequalify potential Buyers before showing them properties. The script will contain questions about the Buyer’s financial situation, credit history and other relevant details to help the agent match them with properties that meet their needs.
• Property Listing Presentation Scripts : These scripts are used to showcase a property to potential Buyers or clients. They typically include information about the property’s unique features, location, and amenities, as well as the agent’s strategies for marketing the property and attracting potential Buyers.
• Center of Influence and Past Client Scripts (COI) : These scripts are used to maintain relationships with an agent’s Center of Influence (COI) and Past Clients. The script will be providing valuable information, checking in on their Real Estate needs, and asking for referrals.
• Comparative Market Analysis (CMA) Presentation Scripts : These scripts are used by Real Estate Agents to present a Comparative Market Analysis (CMA) to potential Sellers. A CMA is a report that compares the Seller’s property to similar properties in the area that have recently sold or are currently on the market. The script may include an explanation of the CMA and how it can help the Seller determine the best price for their property.
• For Sale By Owner (FSBO) Scripts : These scripts are used to reach out to owners who are attempting to sell their property on their own. The script will be highlighting the benefits of working with a Real Estate Agent and explaining how the agent can help the owner sell their property more quickly and effectively.
• Just Expired Scripts : These scripts are used to reach out to owners of properties that were recently listed but did not sell. The script may include an explanation of why the property did not sell and a new plan to help the owner achieve their Real Estate goals.
• Just Listed Scripts : These scripts are used to promote a newly listed property to potential Buyers or clients. The script will be sharing information about the property’s unique features, location and amenities, as well as the agent’s strategies for marketing the property and attracting potential Buyers.

Real Estate Script Training

Real estate events.

At The Mike Ferry Organization we not only give you the real estate agent scripts to succeed, but we also give you training opportunities with events all across the United States. Our training in combination with our in-depth Real Estate Coaching program gives you all the tools needed to tackle the market at any stage successfully. 

We offer the following events to help you increase your confidence but also increase your overall conversion rate.

• Action Workshops – During the four half-day sessions of the Workshop, attendees will learn a range of topics, including lead generation, time management and negotiation skills. The Workshops also include hands-on assignments that allow attendees to put their new skills into practice and generate real business for themselves.
• In-Person Prospecting Clinics – Prospecting is vital to being a Real Estate Agent. Prospecting with the correct positive mindset and energy is very important for getting prospects to convert. This high-energy event is designed to create an environment needed to set those appointments. Share ideas and techniques with other great prospectors and prospect with no distractions. A top MFO Coach leads each prospecting session to help with any questions you may have during your prospecting session.
• Productivity Schools – Learn how to effectively set appointments, tackle objections and work with canned presentations that bring big results. Kickstart quarters off right by equipping yourself with tools guaranteed to get more out of each.
• Virtual Prospecting Clinics – Prospecting even when done from home virtually should have the same energy and enthusiasm as in-office group prospecting. This high-energy virtual event is designed to create an environment needed to set those appointments from the comfort of your office or home. Share ideas and techniques with other great prospectors and prospect with no distractions. A Superstar MFO Coach leads each virtual prospecting session to help with any questions you may have during your prospecting session.
• Production/Superstar Retreats – Learn the Real Estate scripts and the entire sales system taught by Mike Ferry himself as well as many top agents in the industry. Set at opportune times throughout the year to set you up for success at the start and halfway points of the year.

Real Estate Agents who want to increase their income and profitability should turn to The Mike Ferry Organization. With over 48 years of experience in the industry, The Mike Ferry Organization developed around our multiple-step Mike Ferry Sales System processes, each of which can greatly increase your chance of success. His Coaching team includes highly skilled professionals who have used the Mike Ferry Sales System for many years, they also provide practical insights and guidance to help agents develop effective communication strategies and close more deals. Mike Ferry and his Coaches are all about producing tangible results, and our training systems equip agents with the skills and tools they need to succeed in the highly competitive Real Estate market.

Here are some following examples of our Coaching at The Mike Ferry Organization : 

• One on One Coaching: This Coaching System offers one-on-one Coaching Calls with a Mike Ferry-trained Coach as well as access to Mike Ferry’s Referral Network. Your Coach will teach you techniques using the Mike Ferry Sales System to help you increase your productivity and build your income
• Premier Coaching: This elite Coaching System offers unlimited training resources and access to exclusive Mike Ferry Organization tools. Also, you will get complimentary admittance to all three and four-day MFO Events and Virtual Events (Prospecting Clinics not included)

By honing their Real Estate script skills through our training and coaching services. Real Estate Agents can enhance their confidence, boost their productivity  and achieve unparalleled financial success. 

Mike Ferry Real Estate Sample Script

Below is an example of 1 of our 10+ available Real Estate scripts: 

BUYER SCRIPT – PREQUALIFYING (Real Estate Script Example) 

1.      “Mr. and Mrs. _______________, may I take you through the buying process I use when assisting a buyer in purchasing a home?”

If “Yes”, continue. If “No”, the interview is over.

2.      “I’m going to ask my lender … ( lender’s name ) to call you as soon as possible and discuss with you all the financing options available. This should answer all of your questions, as well as give you the confidence you’ll want in purchasing a home today. Can I have them call you in the next several hours?”

If “Yes”, continue. If “No”, move on.

3.      “Once you and the lender have designed a financing agreement for yourself, I’m going to ask you a lot of questions regarding the type of home you want to buy … have you outlined, in detail, the type of home you want to purchase?”

4.      “Once we’ve determined the type of home you want to purchase, I will select the three to four absolutely best homes in that range for you to look at … I don’t want to confuse you by showing you a lot of homes … do you understand?”

If “Yes”, continue.

5.      “Once we have looked at these properties, I will ask you to select one and write an offer to purchase that property. Are you prepared to write an offer if we find the right property?”

6.      “Once we’ve written an offer to the seller, I will negotiate that contract for you. If accepted, we’ll work together each day toward the closing.”

7.      “Based on the process that I use in helping folks like you find a home, do you still want me to proceed by having a lender call you or would you prefer to work with another agent?

February 14, 2023 | Buyer Script – Prequalifying © 2023 The Mike Ferry Organization. All Rights Reserved.

The Full Listing Presentation with Stephanie Cunningham and Emily Zimmerman

• October 4, 2023

Today's episode on Real Estate Scripts Podcast helps you to develop your communication skills so that you can achieve your personal and professional goals.

Welcome to the Real Estate Scripts Podcast, where today we’re practicing the “ Full Listing Presentation ” – your comprehensive guide to mastering the art of securing listings and selling homes like a pro.

In this episode, we’re taking you through the pivotal moment when you have a scheduled appointment with a homeowner and the decision-maker. This is the make-or-break juncture where your skills and preparation will truly shine.

Just imagine: You’ve meticulously sent the listing presentation to the homeowner beforehand, showcasing your dedication to their property. You’ve got your trusty Prepared Seller Presentation Folder in hand, filled with essential documents like the Letter to Seller, Seller Presentation, and Sellers Interview Form. These items aren’t just recommended; they are absolute must-haves in your arsenal.

But that’s not all; you’re armed with even more supporting documents to fortify your case. You’ve got the Net Sheet from Escrow, the Comparative Market Analysis (CMA), and a Lender Valuation Report (like HouseCanary) to reinforce your pricing strategy. Plus, you’ve got the Residential Listing Agreement and the Agent Visual Inspection Disclosure to ensure all legalities are covered.

What’s your intention? It’s crystal clear: to deliver a top-notch presentation that leaves no doubt in the homeowner’s mind that you are the absolute best choice to sell their home. Your goal is to secure that listing through a signed Residential Listing Agreement.

Join us as we delve into the Real Estate Scripts Podcast’s “Full Listing Presentation” – the ultimate resource for real estate professionals. Whether you’re a seasoned pro or just starting in the industry, we’ve got the insights and inspiration you need to succeed. Don’t miss a single episode, because every word you say and every document you present can make all the difference in your real estate career. Tune in to the Real Estate Scripts Podcast and unlock the secrets to securing listings and selling homes like a true expert.

• Real Estate Education with The CE Shop

The CE Shop offers online real estate licensing and continuing education for real estate agents.

Disclaimer : This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

• Facebook : https://www.facebook.com/groups/realestatescriptspodcast/

This podcast is for the purpose of education only and it does not make any guarantees. We suggest you seek the help and/or advise from your broker, coach, mentor, office manager, attorney and/or financial advisor. Brought to you by Darren Tunstall: DRE #01853445 | Responsible Broker License ID: 01350268. Darren’s license is at Keller Williams Realty, 7777 Alvarado Rd, Suite 700, La Mesa, CA 91942

Music by Coma-Media from Pixabay

More From My Blog

Mastering the Art of Real Estate Scripts: A Comprehensive Guide

Mastering Success: 12 Types of Lead Generation Scripts Every Real Estate Agent Should Practice

Using Seller Presentation Scripts that Homeowners Love

All About Real Estate Prospecting Scripts

Your Guide to Real Estate Prospecting Scripts

As a real estate agent, you’re going to have hundreds of interactions with clients and leads trying to sell them a home. During these conversations, you’ll hear their pain points, their goals, and more, allowing you to use this information to help them find the home of their dreams. However, finding new clients is often easier said than done. This is where real estate scripts come in.

Real estate prospecting scripts are a great way to boost your confidence, gain leads, and close deals. Whether you’re cold calling or working with a previous client , a real estate script can help you connect with a potential client and sell a home.

We’ve gathered examples of some of the best prospecting scripts for real estate agents , so you can be prepared for any situation you may find yourself in.

Want more real estate scripts? Download your FREE Agent Tools for listing scripts , open house scripts , and so much more!

What is a Real Estate Script?

A real estate prospecting script is a pre-planned set of dialogues used by professionals to engage potential clients. It includes key agent information, market trends, and prompts to gather prospect preferences. The goals of scripts in real estate are to establish rapport, gather information, and guide toward a successful transaction. Agents customize their real estate scripts for different situations while maintaining a consistent and professional approach to client acquisition.

Types of Real Estate Scripts:

• A real estate prospecting script to leverage your existing lead database is a strategic set of dialogues designed to initiate conversations with potential clients within your current contact list. It aims to engage leads, gather relevant information, and guide them towards successful real estate transactions, utilizing a pre-planned script tailored for effective communication and lead conversion.
• A real estate script for referrals is a set of predefined dialogues and prompts used by professionals to request and generate referrals from existing clients or contacts . 
• A For Sale By Owner (FSBO) script is a set of talking points used by agents when dealing with properties that are listed for sale by the owner. This real estate script is strategically crafted to engage with FSBO sellers, highlight the value of working with a real estate professional, and ultimately guide the owner toward considering agent representation.
• Door-knocking scripts aim to create a personal connection with potential clients and generate leads through face-to-face interactions. They often include key questions, responses to common objections, and a clear call-to-action to encourage further engagement or consideration to work with you.
• This script is crafted to facilitate virtual conversations, often through emails, messages, or social media , with the goal of turning potential leads into clients. This real estate script is adapted for the online environment to effectively communicate and convert leads in the digital space.
• These scripts are used when contacting property owners whose listings have expired without being sold. The script is strategically crafted to re-engage with these homeowners, highlight the agent’s services, and address potential reasons for the listing not being successful previously. 
• Open House Scripts aim to create a positive and informative experience for open house visitors, answer questions, and generate leads or interest in the property.
• The goal of a Buyer Script is to establish rapport, address questions or concerns, and ultimately assist the buyer in finding a suitable property. It may include questions about desired features, budget considerations, and the home-buying process, aiming to facilitate a successful and satisfying real estate transaction for the buyer.
• The goal of a Pre-Listing Appointment Script is used before your listing appointment to create a positive first impression, address any concerns, and set the stage for a successful collaboration between you and the property owner.

Prospecting Scripts for Leveraging the Database

As a realtor, one of the easiest ways to boost sales is by leveraging your existing lead database . 

Whether you maintain a Rolodex of client contacts or utilize CRM software for client management, having real estate prospecting scripts is crucial. Ensure you’re equipped with this script to effectively guide potential leads through the sales funnel, especially when seeking new customers within your database.

If you find yourself looking for new customers, leverage your database first and follow this real estate prospecting script:

• You: Hello, my name is (insert name), and I work for (insert company). I hope you are doing well. Do you have a quick minute to talk? 
• Client: Hi, yes, I’m free to talk.
• You: Great! I was wondering if you need help answering any real estate questions. Do you want to know the price of your home or anything about the current market conditions? 
• Client: Yes, I’d love to hear more!

Real Estate Scripts for Referrals

Another similar scenario where a script may come in handy is asking for referrals from existing clients . This real estate script for referrals goes as follows and can be used toward the end of a conversation:

• You: My business is based on referrals from clients like you. Before you go, do you know of anyone who’s looking to buy or sell a home now or in the future? 
• Client: Sorry, I don’t know of anyone at the moment.
• You: That’s okay. I appreciate your time and help, and if you know of anyone in the future, please don’t hesitate to reach out.

When reading through these prospecting scripts for real estate agents, it’s important to remember to use them loosely. You never know how a conversation will pan out, so adapt it as needed. 

For Sale by Owner and Cold Call Scripts

Mastering a fofor-sale-by-owner script might be one of the most challenging tasks on your plate, as most FSBO property owners are selling their homes by themselves for a reason. During the listing appointment, it’s important to build trust, which can be done by thanking them for inviting you over, requesting a tour of the home, and asking them qualifying questions, such as:

• “How long will you try to sell this home before you make the decision to list?”
• “My original intention was just to preview the home. However, after touring, I am 100% confident I can sell it. By taking all of the work off of your shoulders, would you consider listing your home with me this week?”

Another strategy to secure FSBO listings is to drive through your area, identify FSBOs, and make cold calls . Below is a real estate cold call script for FSBO listings:

• You: Hi, I’m (insert name) working for (insert company), I’m looking for the owner of the home for sale.
• Owner: Hello
• You: I noticed you listed your property with X bedrooms and X bathrooms. Are the rooms in good condition? How is the kitchen? Can you tell me more about the neighborhood?
• Owner: Provides answer
• You: Can you tell me why you’re selling?
• Owner: I’m relocating for a job
• You: Where are you moving to, and how did you decide on the area?
• Owner: I’m moving to (name of area) because it’s close to work and has great schools
• You: Great! Are you looking to sell to a friend, family member, or someone you know?
• Owner: No one in particular
• You: Great, what is your time frame and selling price? Also, what is your marketing strategy? If there was an advantage of using me to market your property, would you consider it?
• You: Awesome, let’s get together for 20 minutes to discuss ways to achieve your goals. I look forward to working with you.

Scripts for Door-Knocking

Door-knocking in real estate is another great strategy for finding leads and homeowners looking to sell. 

While door-knocking may seem intimidating at first, having a door-knocking script memorized can help you gain their confidence and work with you to sell their property. Follow this script when door-knocking:

• You: Hi, my name is (name) with (company), how are you today?
• Owner: I’m doing well, how are you?
• You: Great! I wanted to give you a quick update on the real estate market. Last month, we sold (X) homes, with (X) selling above the asking price. Were you aware of this?
• Owner: No, I wasn’t aware.
• You: Right now, we have more buyers than properties for sale. Are you interested in selling?

This is just one of the many real estate prospecting scripts you can use when door-knocking . Just make sure to modify it to your needs to appeal to your potential client.

Real Estate Agent Scripts for Online Lead Conversion

Another real estate script that will come in handy is one for online lead conversions. When it comes to online follow-ups, it’s important to remember that setting an appointment should always be your first goal. 

Below is a prospecting script for real estate agents who use online lead conversion:

• You: Hi (user’s name), my name is (name) with (company). After receiving your request for a deal on a property in the area, is that where you’re looking to buy in?
• User: Hello, thanks for reaching out. Yes, that’s the area I’m looking to buy in.
• You: Do you have a price range? 
• User: Around $400,000.
• You: Is your house on the market?
• User: Yes, it’s on the market.
• You: Do you not have an agent since you’re looking online?
• User: Correct, I’m not working with an agent at the moment.
• You: Would you be interested in working with a realtor?
• User: Yes, I’d be interested in discussing my options!
• You: Perfect! Let’s meet for 15-20 minutes, so I can show you what it takes to buy a home.

Expired Listing Prospecting Scripts

Expired real estate listings pose great opportunities for other agents to swoop in and help a homeowner sell their home. If you come across an expired listing, follow this real estate script:

• You: Hi, I’m looking for (name). This is (name) with (company). I noticed your home was no longer listed online. Is it on or off the market?
• Homeowner: Hello, yes, my home is no longer on the market.
• You: What reasons are you taking your home off the market? 
• Homeowner: I haven’t had any offers.
• You: Okay. If you did sell this home, where would you move?
• Homeowner: I would have moved to (location).
• You: When did you plan on selling and moving?
• Homeowner: In three months
• You: Why do you think your home didn’t sell?
• Homeowner: I don’t think we marketed very well.
• You: Knowing what you know now, what will you expect from your next agent?
• Homeowner: Someone who’s reliable, knowledgeable, and knows how to market properties.

With this script, you’ll be able to build a rapport with a homeowner who wasn’t able to sell their home, gaining their confidence and trust that you have what it takes to help them reach their goals.

Open House Scripts and Talking Points

Hosting open houses is an excellent way to meet people in the area in which you work, along with finding leads and more potential buyers for your client. Open houses also serve as a great way to network, allowing you to spread brand awareness and the services you offer to those who visit the open house.

When you host an open house and a potential buyer walks through your door, follow this real estate script below:

• You: Hi, I’m (name) working with (company name). How are you doing today?
• Potential buyer: Great! How are you?
• You: Fantastic! What is your name?
• Potential buyer: Provides name.
• You: (Potential buyer’s name), what brought you to my open house?
• Potential buyer: I saw a listing in the local newspaper
• You: Do you have a type of home you’re looking for?
• Potential buyer: A raised ranch with three bedrooms.
• You: Has anyone been helping you with your home search?
• Potential buyer: I’ve been looking by myself.
• You: What areas have you been looking at?
• Potential buyer: I’m interested in this neighborhood and surrounding neighborhoods.  
• You: Have you seen any homes that you’ve liked?
• Potential buyer: I liked a few raised ranches and a couple of colonials I toured.
• You: Wonderful! What held you back from making an offer?
• Potential buyer: I wasn’t sure if it was right for me.
• You: Do you have a price range?
• Potential buyer: $250,000
• You: Excellent! What’s your lender’s name and how much did they approve you for?

Through a conversation with a potential buyer at an open house, it’s important to understand their wants and needs. 

If they tour the home and decide it’s not right for them, make sure to let them know you have multiple other listings that might be a perfect match and that you’d be interested in showing them.

The Buyer Consultation

While real estate agents work with homeowners trying to sell their homes, they also spend much of their time working with buyers searching for a home. If you have a potential buyer, follow this real estate prospecting script and ask these important questions:

• What are some of the reasons for making the move? 
• What websites do you use to find property? How’s it going so far?
• Tell me more about what hasn’t worked for you throughout the home buying process?
• Have you seen anything you really like?
• What’s important to you about the location you live in?
• What are the five things you can’t live without?
• How soon would you like to be in the new home? 
• What price range are you looking in?
• Have you met with a lender? 
• Is there anyone else involved in the home buying process? 
• Do you have any questions for me?

Once you go through this buyer questionnaire, talk through the home buying process with the potential buyer. This includes information such as how to choose an agent, how to get approved by a lender, ways to negotiate , and so forth. 

After that, gain their trust by explaining what sets you apart from the rest, such as how you go above and beyond for your clients, and the tools and resources you have to help them find their dream home in their price range.

Pre-Listing Appointment Script

It’s also important to have a real estate prospecting script before a scheduled listing presentation where you receive the signed contract to sell someone’s home. 

Having a listing presentation script for this scenario can help ensure this step of the process goes smoothly. Here’s how it goes:

• You: Hi (name), it’s (your name) with (company). I’m calling to confirm our appointment for (day/time). Does that time still work for you?
• Homeowner: Hello! Yes, it does.
• You: Great! Let’s review a few things. You’re moving to (city) when you move, is that right?
• Homeowner: Correct.
• You: And you want to be there by (date), right?
• Homeowner: Yes . 
• You: Fantastic! Tell me again, what are your main reasons for selling this property? And what price do you want to sell your home for?
• Homeowner: I’m relocating for a job, and I want to sell my home for $350,000.
• You: How did you come up with that price?
• Homeowner: I looked at homes selling nearby.
• You: How much do you owe on the property?
• Homeowner: $50,000.
• You: Great. Are there any special features that you feel could impact the value?  
• Homeowner: Yes, I recently installed a new roof and driveway.
• You: Perfect, and is there anything that could negatively impact the property value?
• Homeowner: The windows will need to be replaced soon.
• You: This sounds great. I’ll be sending over my marketing proposal via email. Can you review it before I arrive?
• Homeowner: Yes, I can do that.
• You: I’m really excited about the opportunity to sell your home. I want to be 100% prepared before I come out, so I have some additional questions for you. Do you have a few minutes?
• Homeowner: Thank you, and yes, I have some time.
• You: Fantastic! Will all the decision makers be there when I arrive?
• Homeowner: Yes, they will.
• You: Do you have any questions for me before I arrive to prepare for our meeting?
• Homeowner: Not at the moment.
• You: Perfect. Will you be ready to list with me at the appointment? 
• You: (If homeowner says no) Tell me about that? (discover and resolve)
• You: (If homeowner says yes) Wonderful. Please have a copy of your key and your mortgage information handy for me.
• Homeowner: Will do.
• You: Great. I have everything I need to get started. Again, I’ll be sending over my marketing plan and more. Will you take a few moments and review it?
• Homeowner: Yes, I will.
• You: Wonderful. I look forward to seeing you (day/time). Have a great day.

Depending on how the conversation goes, you will be able to go over your marketing plan to explain to your client how you plan to sell their home. You can also go over a pricing presentation and other pertinent information the client might need to know.

In the dynamic world of real estate, where effective communication is paramount, having well-prepared real estate scripts ensures that agents can navigate conversations with confidence and professionalism. Want to take it further? Take a look at our free Agent Tools for all sorts of case studies, scripts, and proven tips to accelerate agent growth.

If you’re looking to take your real estate skills to the next level, then be sure to schedule a free coaching consultation today to see how we can help!

Strategic Advantage Listing Presentation

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Foyer Coaching

A brilliant strategy on how to quickly establish rapport and respect with the seller. This video will show you exactly what to do and say the moment you take your first step into the home.

Kitchen Coaching

There are 3 critical strategies you must follow before you open your listing presentation. This video will show you exactly what to do and say before you even open your listing presentation.

Farming For Listings

This informative coaching movie quickly reveals how to farm for listings. Simply follow its recommendations & you will quickly dominate any farm area with ease.

How To Follow Up

Your fortune is found in the follow up. This personal coaching video outlines what follow up is and how to follow up effectively so that you maximize your listing production.

How To Stay In Touch

Staying in touch is not the same as follow up. In this personal coaching video you will discover exactly what Stay In Touch is and how to perform effective Stay In Touch marketing.

Google Leads

Do you want to be #1 on Google? After all, Google is where the masses are found. In this personal coaching video we will show you what you must do to master Google.

8 Company Versions Are Also Available

For A Small Additional Fee You May Add A Company Listing Presentation To Your Order

Powerful Video On How To WOW Sellers

A must watch if you want to win listings, real agents... real results, real testimonies from agents who love the strategic advantage listing presentation..., i win the listing every time, lilo clacher of re/max proven professionals writes....

Since purchasing the listing presentation package and putting it to full use, I have NEVER walked away from a listing appointment without the signed listing in my briefcase.

All I Do Is Flip The Pages & Win!

Edee franklin of max broock writes....

Powerful listing presentation that actually works. All I have to do is flip the pages to get the listing.

The Best I Have Ever Seen!

Betty prejzner of usa realty writes...

I love the presentations, the best I have ever seen.

Key Listing Presentation Features

Powerpoint & keynote compatible.

Use and customize your listing presentation with either MS PowerPoint or Keynote.

iPad & Tablet Compatible

Show the listing presentation on your iPad or Android tablet when on an appointment.

High Quality Printable

Your presentation has been graphically designed to produce a beautiful print finish.

Fully Editable & Customizable

In seconds you can drop in your logo, photo, make edits to content and much more.

Includes Content For All Slides

Recommended listing presentation content that is proven to produce results included.

Includes Free Video Training

Included 'Step-By-Step' listing presentation video training to help you win more listings.

For more information on the listing presentation please visit our FAQ page .

Listing Presentation Resources

Articles, scripts & tips to improve your listing presentation skills, listing presentation scripts, this listing appointment scripts article reveals the 'top 8 listing presentation scripts' agents can use to 'win the listing' on every listing appointment..

Top 8 Listing Presentation Scripts For Listing Appointments

Listing Presentation Tips

This listing presentation tips article reveals the '10 best listing presentation tips' agents can use when doing a listing appointment presentation..

The Top 10 Listing Presentation Tips For Agents

Creating An Effective Listing Presentation

Informative article shows agents how to create a listing presentation that is effective. it outlines how to create a presentation & what to include in the presentation to 'win the listing'..

How To Create An Effective Listing Presentation That Wins Listings

Listing Presentation Checklist

Outlines 8 listing presentation checklist points to impress sellers & win listing appointments. this 8 point checklist will make sure you are prepared for listing presentation success..

Listing Presentation Checklist For Winning Listing Appointments

Listing Presentation Ideas

Article discusses 5 listing presentation ideas for a 'winning' real estate listing presentation. contains 5 amazing presentation ideas to showcase your talent & experience..

5 Listing Presentation Ideas For A Winning Presentation

Company Listing Presentations Available

RE/MAX Listing Presentation

Keller Williams Listing Presentation

Century 21 Listing Presentation

Coldwell Banker Listing Presentation

EXIT Realty Listing Presentation

ERA Listing Presentation

Berkshire Hathaway Listing Presentation

Royal LePage Listing Presentation

The 'Strategic Advantage' listing presentation is copyright of Achieve Ace Ltd. RE/MAX is a copyright & trademark of RE/MAX International. Century 21 is a copyright & trademark of Century 21 Real Estate LLC. Coldwell Banker is a copyright & trademark of Coldwell Banker Real Estate LLC. EXIT Realty is a copyright & trademark of EXIT Realty Corp. International. ERA is a copyright & trademark of ERA Franchise Systems LLC. Keller Williams is a copyright & trademark of Keller Williams Realty, Inc. Berkshire Hathaway HomeServices is a copyright & trademark of HomeServices of America Inc. Royal LePage is a copyright & trademark of Brookfield Real Estate Services Fund. The above companies have not endorsed these presentations but by agents employed with these companies who have purchased the listing presentation. REALTOR ® is a is a copyright & trademark of the National Association of REALTORS ® . All other trademarks, service marks, trade names & logos appearing on this website are property of their respective owners.

Century 21®: Homes for Sale

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• Apartments for Sale
• Apartments for Rent
• Houses for Sale
• Houses for Rent
• Luxury Real Estate
• Mansions in Russia
• Palaces in Russia

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• Residence permit in Russia

With us, your property deal in Russia will be secure!

Real Estate in Moscow

We are an international real estate company situated in Moscow City , and our mission is to help expats find and purchase real estate for sale in Russia. You can use our database to search for all kinds of real estate listings, including rental apartments with excellent views located at the very heart of the capital, penthouses in Moscow’s celebrated residential complexes, suburban mansions and gated community  residences .

We provide a very wide choice of residential properties in those parts of the capital which are known for the greatest prestige; most notably, in the Patriarch’s Ponds area and the Arbat, Ostozhenka and Zamoskvorechye Districts. And if you are interested in palaces , mansions and cottages , we will find for you a selection of property for sale in the most high-status and historically prestigious communities and settlements of Moscow Oblast , particularly those concentrated around the Rublyovo-Uspenskoye and Novorizhskoye shosse. Just send us a request with your requirements!

Full Range of Services for Expats

You can come to us with whatever you need - we will even find a school for your children!

We offer advice on areas that are safe to live in and recommend the best banks for making international transactions. Our lawyers conduct thorough assessments of all relevant property documentation to safeguard you against seller fraud.

We provide visa assistance. We will help you with your migration registration and with obtaining a residence permit in Russia. We are always ready to resolve any problems you might have with obtaining a citizenship.

We provide help with resolving any issues related to the maintenance of your home. We will assist you in hiring domestic help and a nanny for your child. We will find a private British, American or French school for your children.

Properties for Sale in Russia

The listing shows examples of real estate prices

• Contact for price

Luxury house 8290 sqft in Vnukovskoye settlement

• Houses for Rent, Houses for Sale, Luxury Real Estate, Mansions In Russia

Moscow City apartment on the 50th floor

• Apartments for Rent, Apartments for Sale, Luxury Real Estate, Moscow City apartments

Deauville Castle 10 km from Moscow

• 13400 Sq Ft
• Houses for Rent, Houses for Sale, Luxury Real Estate, Palaces In Russia

Mansion 785 sqm in the most expensive place in the Moscow Oblast

• $8,400/Monthly

3-room apartment 187 sqm on the 33rd floor

• Apartments for Rent, Moscow City apartments
• $5,100/Monthly

2-room apartment 102 sqm on the 45th floor

2-room apartment 60 sqm in Dokuchaev lane

5-room apartment 203 sqm on Minskaya street

• $1,700/Monthly

3-room apartment 110 sqm in the north of Moscow

3-room apartment with Hyatt service

5-room apartment on Leninsky prospect

3-storey country house 960 sqm on Rublevka

• 10333 Sq Ft
• Houses for Rent, Houses for Sale
• $6,700/Monthly

3-storey house 360 sqm with 4 bedrooms

• $15,000/Monthly

Country house 1234 sqm on Rublevskoe highway

• 13282 Sq Ft
• Houses for Rent, Luxury Real Estate

Apartment 193 sqm on the 52nd floor of Moscow City

• Moscow City apartments

Apartment on the 63rd floor in the OKO tower

• Apartments for Rent, Apartments for Sale, Moscow City apartments

House 380 sqm 12 km from Moscow

Penthouse 140 sqm on the 46th floor

Office 107 sqm on the 84th floor of a skyscraper in Moscow

• Commercial Property

4 room apartment 203 sqm in the house with a swimming pool

• Apartments for Sale, Luxury Real Estate
• $18,000,000

Modern house 2000 sqm on Rublevsky highway

• 21530 Sq Ft
• Houses for Sale, Luxury Real Estate, Mansions In Russia, Palaces In Russia

Apartment 193 sqm on the 52nd floor in Moscow City

• Apartments for Sale, Moscow City apartments

767 sqm premises for a restaurant in the city center

House 900 sqm 12 km from Moscow

• Houses for Sale, Luxury Real Estate, Mansions In Russia

Apartment 76 sqm on the 34th floor in NEVA TOWER

House 750 sqm in the village of Gorki 2

• Houses for Sale, Mansions In Russia
• $85,000,000

Business center with a Mercedes showroom

• 177410 Sq Ft

Townhouse 530 sqm in the very center of Moscow

• Apartments for Sale, Houses for Sale, Luxury Real Estate

English-style mansion 8 km from Moscow

• 26900 Sq Ft

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