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Smoothie Business

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How to Start a Smoothie Business

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on February 23, 2022 Updated on May 23, 2024

Investment range

$10,050 - $21,100

Revenue potential

$150,000 - $330,000 p.a.

Time to build

1 – 3 months

Profit potential

$45,000 - $100,000 p.a.

Industry trend

Smoothies can be a healthy breakfast or lunch alternative, a tasty dessert or an anytime beverage option. Intriguing flavor combinations are all the rage these days, helping expand an industry that’s already worth $2 billion. If you enjoy whipping up healthy and delicious drinks, you could start your own smoothie business and share that joy while grabbing a share of this huge market. You don’t even need to open your own store — you could start out mobile with a smoothie truck.

To be successful, you’ll need some business savvy to go along with those kitchen skills. Fortunately, this step-by-step guide lays out all the tips and insights needed to transform you into a smoothie entrepreneur.

Looking to register your business? A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple.

Form your business immediately using ZenBusiness LLC formation service or hire one of the Best LLC Services .

Step 1: Decide if the Business Is Right for You

Pros and cons.

Starting a smoothie business has pros and cons to consider before deciding if it’s right for you.

• Spread the Health – Smoothies are chock full of vitamins and goodness
• Good Money – Make for little, sell for a high profit
• Community Building – A smoothie bar/truck can be a hangout spot
• Stiff Competition – You’ll be going up against Planet Smoothie and Jamba Juice
• High Startup Costs – Renting and preparing a space or truck can be $$$

Smoothie industry trends

Industry size and growth.

• Industry size and past growth – The US juice and smoothie bar industry is worth $2.5 billion and has dipped slightly during the pandemic.(( https://www.ibisworld.com/industry-statistics/market-size/juice-smoothie-bars-united-states/ ))
• Growth forecast – The global smoothie market expects to see strong 7.2% annual growth through 2027.(( https://www.mordorintelligence.com/industry-reports/smoothies-market ))
• Number of businesses – In 2021, 6,868 juice and smoothie bar businesses were operating in the US.
• Number of people employed – In 2021, 63,537 people were employed in the juice and smoothie bar industry.(( https://www.ibisworld.com/united-states/market-research-reports/juice-smoothie-bars-industry/ ))

Trends and challenges

Trends in the smoothie industry include:

• Healthy is in, and veggie-based smoothies are increasingly popular, as are organic and gluten-free options. For example, you can get an organic spinach pineapple coconut smoothie, or a kale, banana, almond butter smoothie.
• Spiced smoothies are also trending, such as avocado berry with ginger or pulp juice pineapple with coriander.  
• Smoothies are increasingly being consumed as meals, so adding protein boosters and superfoods like sweet potatoes is in vogue.
• Many smoothie bars are offering healthy bowls, such as acai bowls made with acai berries, granola, and other ingredients like almond butter and yogurt.

Challenges in the smoothie industry include:

• Rising food prices are cutting into profit margins.
• Smoothie flavor trends are based on customer preferences and thus constantly changing, creating a need to continuously update menus. This also gives entrepreneurs regular opportunities to be inventive and creative. 

Demand hotspots

• Most popular states – The most popular states for restaurant managers are Oklahoma, Utah, and Arizona.(( https://www.zippia.com/restaurant-manager-jobs/best-states/#utah ))
• Least popular states – The least popular states for restaurant managers are Nebraska, South Carolina, and Iowa.

What kind of people work in smoothie businesses?

• Gender – 43.7% of restaurant owners are female, while 52.4% are male.(( https://www.zippia.com/restaurant-owner-jobs/demographics/ ))
• Average level of education – The average owner of a restaurant has a bachelor’s degree
• Average age – The average owner of a restaurant in the US is 38.8 years old.

How much does it cost to start a smoothie business?

Startup costs for a smoothie business range from $10,000 – $20,000. The largest expenses are for a deposit on a rental space, the preparation of the space, and equipment.

You could also start a food truck for around the same amount of money.

You’ll need a handful of items to successfully launch your smoothie business, including: 

• Refrigerator
• Ice Machine
• Blenders, juicers
• Cutting boards, knives
• Cups, straws, spoons
• Tables and chairs

How much can you earn from a smoothie business?

Smoothie prices range from $3 to $10 or more, so let’s say yours will average $6. Your profit margin, after rent, overhead, and ingredients, should be about 30%.

In your first year or two as you’re building your business, you could sell 70 smoothies a day, bringing in more than $150,000 in annual revenue. This would mean $45,000 in profit, assuming that 30% margin. As your brand gains recognition and people start coming back for more, sales could climb to 150 smoothies a day. With annual revenue of nearly $330,000, you’d make a tidy profit of close to $100,000.

What barriers to entry are there?

There are a few barriers to entry for a smoothie business. Your biggest challenges will be:

• The significant startup costs
• Stiff competition from Planet Smoothie, Jamba Juice, Smoothie King, et al

Related Business Ideas

How to Start a Juice Bar Business

How to Start a Tea Business

How to Start a Coffee Shop

Step 2: hone your idea.

Now that you know what’s involved in starting a smoothie business, it’s a good idea to hone your concept in preparation to enter a competitive market. 

Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.

Why? Identify an opportunity

Research smoothie businesses in your area to examine their products, price points, and what sells best, as well as customer reviews. You’re looking for a market gap to fill. For instance, maybe the local market is missing a vegan smoothie bar. 

You might consider targeting a niche market by specializing in a certain aspect of your industry, such as exotic fruits, or more veggie-heavy smoothies.

This could jumpstart your word-of-mouth marketing and attract clients right away. 

What? Determine your smoothie menu

You’ll need to develop a menu of items to offer. Look at what’s trending and come up with unique spins on those trends. In addition to fresh fruit juices, which most smoothie bars serve, here are some further suggestions:

• Yogurt-based smoothies 
• Fresh fruit smoothies with exotic fruits and berries
• Veggie-based smoothies such as cabbage or beet and berry 
• Soy or oatmeal-based smoothies with exotic fruits
• Vitality bowls with protein, such as sweet potatoes 
• Smoothie bowls, such as acai bowls

You could also offer food items such as baked goods, power bars, organic snacks, and sandwich wraps.

How much should you charge for smoothies?

The average price of a smoothie is about $6, assuming you use quality ingredients. Bowls are in about the same price range. Your ongoing costs will be for ingredients, rent, overhead, and labor. You should aim for a profit margin of about 30%.

Once you know your costs, you can use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

Your target market will be health-conscious people, which is a broad category. You should spread out your marketing to include sites like TikTok, Instagram, and Facebook. You could also place flyers at local gyms, which you can find on Yelp or Google.

Where? Choose your business premises

You might start out with a smoothie truck, but at some point you’ll likely need to rent out a space, preferably one with a lot of foot traffic. Find commercial space to rent in your area on sites such as Craigslist , Crexi , and Instant Offices .

When choosing a commercial space, you may want to follow these rules of thumb:

• Central location accessible via public transport
• Ventilated and spacious, with good natural light
• Flexible lease that can be extended as your business grows
• Ready-to-use space with no major renovations or repairs needed

Step 3: Brainstorm a Smoothie Bar Name

Here are some ideas for brainstorming your business name:

• Short, unique, and catchy names tend to stand out
• Names that are easy to say and spell tend to do better 
• Name should be relevant to your product or service offerings
• Ask around — family, friends, colleagues, social media — for suggestions
• Including keywords, such as “smoothie” or “smoothies”, boosts SEO
• Name should allow for expansion, for ex: “Fresh Smoothie Sips” over “Superfood Smoothies”
• A location-based name can help establish a strong connection with your local community and help with the SEO but might hinder future expansion

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these.

Find a Domain

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Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that sets your business apart. Once you pick your company name, and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.

Step 4: Create a Smoothie Bar Business Plan

Here are the key components of a business plan:

• Executive Summary: Present a concise overview of your smoothie bar, highlighting its commitment to offering healthy, delicious smoothies in a convenient and trendy setting.
• Business Overview: Describe the focus of your smoothie bar on serving a variety of fresh, nutritious smoothies, catering to health-conscious customers and those seeking quick, tasty refreshments.
• Product and Services: Detail the range of smoothies offered, possibly including organic, vegan options, and additional health boosters like protein or superfoods.
• Market Analysis: Evaluate the local demand for health-oriented beverages and snacks, identifying your target customer base, such as fitness enthusiasts or busy commuters.
• Competitive Analysis: Compare your smoothie bar to other local cafes and juice bars, emphasizing unique features like specialized ingredients, custom blends, or a unique atmosphere.
• Sales and Marketing: Outline your approach to attract and retain customers through social media marketing, loyalty programs, and community engagement events.
• Management Team: Highlight the qualifications and experience of your team, focusing on their expertise in nutrition, food service, and business operations.
• Operations Plan: Describe the day-to-day operations, including ingredient sourcing, smoothie preparation, and customer service protocols.
• Financial Plan: Provide an overview of the financial aspects, including start-up costs, pricing strategy, and revenue projections.
• Appendix: Include supplementary documents like supplier agreements, sample menus, or market research data that support your business plan.

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business!

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you’re planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to smoothie businesses.

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state.

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your smoothie business will shape your taxes, personal liability, and business registration requirements, so choose wisely.

Here are the main options:

• Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
• General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
• Limited Liability Company (LLC) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
• C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
• S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC , which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have. 

Form Your LLC

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Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN.

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you’re completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

• Bank loans : This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
• SBA-guaranteed loans : The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
• Government grants : A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
• Angel investors : Reach out to your entire network in search of people interested in investing in early-stage startups in exchange for a stake. Established angel investors are always looking for good opportunities. 
• Friends and Family : Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
• Crowdfunding : Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
• Personal : Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best option, other than friends and family, for funding a smoothie business. You might also try crowdfunding if you have an innovative concept. Later, if you’re poised to grow into a smoothie franchise business, you may be able to attract angel investors.

Step 8: Apply for Smoothie Bar Business Licenses and Permits

Starting a smoothie business requires obtaining a number of licenses and permits from local, state, and federal governments.

You may need the following, depending on the requirements in your area:

• Food service license
• Food handler’s permit
• Building health permit

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits.

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more.

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your smoothie business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account.

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

• General liability : The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
• Business Property : Provides coverage for your equipment and supplies.
• Equipment Breakdown Insurance : Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
• Worker’s compensation : Provides compensation to employees injured on the job.
• Property : Covers your physical space, whether it is a cart, storefront, or office.
• Commercial auto : Protection for your company-owned vehicle.
• Professional liability : Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
• Business owner’s policy (BOP) : This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business.

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks.

You may want to use industry-specific software, such as Café Cartel , EffiaSoft , or GoFrugal , to manage your inventory, purchasing, costs, recipes, and waste management.

• Popular web-based accounting programs for smaller businesses include Quickbooks , Freshbooks , and Xero . 
• If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial. 

Develop your website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.

You can create your own website using website builders . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

Customers are unlikely to find your website, however, unless you follow Search Engine Optimization ( SEO ) practices. These are steps that help pages rank higher in the results of top search engines like Google. 

Here are some powerful marketing strategies for your future business:

• Search Engine Optimization (SEO) : Optimize your website content with relevant keywords to appear higher in search results, attracting potential customers more effectively.
• Conversion Optimization : Refine website elements like calls to action to boost customer engagement and sales.
• Facebook Marketing : Utilize Facebook’s targeted advertising to reach specific demographics, maximizing ad spend effectiveness.
• Instagram Visibility : Leverage Instagram to showcase the vibrancy and health benefits of your smoothies to a wide audience.
• Content Marketing : Create engaging blog posts, infographics, and videos to drive traffic to your website and social media pages.
• Google Business Profile : Claim and optimize your listing to improve local search visibility.
• Yelp and Local Directories : Maintain an active presence on Yelp and other directories to build trust and attract local clientele.
• Event Sponsorships : Increase brand visibility by sponsoring local sports events, wellness fairs, or community gatherings.
• In-store Events : Host smoothie-making classes or health talks to draw people into your store.
• Local Partnerships : Collaborate with gyms, yoga studios, and health food stores for discounts or joint promotions.
• Loyalty Programs : Encourage repeat business with a loyalty card or points system for regular customers.
• Grand Opening Event : Host a grand opening with free samples, discounts, and entertainment to draw in crowds.

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that sets it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your smoothie business meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire.

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your smoothie business could be:

• Sip to your health – fresh, organic veggie smoothies
• A smoothie a day keeps the doctor away!
• Skip the burger – have a smoothie or power bowl for lunch

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a smoothie business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been in smoothies for years and can offer invaluable insight and industry connections.

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in smoothies. You’ll probably generate new customers or find companies with which you could establish a partnership. 

Step 12: Build Your Team

If you’re starting out small from a home office, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for a smoothie business include:

• Store Clerks – make sales, prepare smoothies
• General Manager – scheduling, ordering, staff management, accounting
• Marketing Lead – SEO strategies, social media, other marketing

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need.

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent.

Step 13: Run a Smoothie Bar – Start Making Money!

Smoothies are healthy, delicious, and a smart choice anytime, which is why it’s a $2 billion industry. Starting your own smoothie business is a great way to help people lead healthier lives, and you’ll make good money at the same time. Someday you might even have franchises across the country.  You’ve now got all the business know-how you need, it’s time to step up, create your business plan and start building your smoothie empire! 

• Smoothie Business FAQs

A smoothie business can be very profitable. Your gross profit margin on products can be as high as 70%, and after rent, overhead, and labor you should aim for a net profit margin of about 30%.

The key is offering inventive and delicious flavor combinations. Check out which flavors are trending and put your own unique spin on them. Do some experimenting and learn from trial and error. 

The most popular smoothie can vary depending on personal preferences and trends. However, some popular smoothie flavors include strawberry banana, tropical fruit blends (such as mango, pineapple, and coconut), and green smoothies (typically made with spinach or kale).

The best flavor of smoothie is subjective and can vary from person to person. It’s essential to offer a variety of flavors to cater to different tastes and preferences. Classic flavors like strawberry, mango, or mixed berry are often well-received. Experiment with unique combinations and seasonal ingredients to create new and exciting flavor profiles.

Focus on using high-quality, fresh ingredients to create flavorful and nutritious smoothies. Offer unique and innovative flavor combinations that stand out from traditional options. Incorporate superfoods or functional ingredients that provide health benefits, such as chia seeds, matcha, or spirulina. Provide customizable options for customers to create their own smoothie combinations.

Keep track of seasonal fruits, vegetables, and herbs that are locally available and incorporate them into your menu. Offer limited-time specials or seasonal smoothie combinations to create excitement and encourage customers to try new flavors. Experiment with holiday-inspired flavors, such as pumpkin spice in the fall or peppermint in the winter. 

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• Decide if the Business Is Right for You
• Hone Your Idea
• Brainstorm a Smoothie Bar Name
• Create a Smoothie Bar Business Plan
• Register Your Business
• Register for Taxes
• Fund your Business
• Apply for Smoothie Bar Business Licenses and Permits
• Open a Business Bank Account
• Get Business Insurance
• Prepare to Launch
• Build Your Team
• Run a Smoothie Bar - Start Making Money!

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How to Start a Smoothie Business

Smoothie bars sell blended fruit drinks, health food bowls, and juices to patrons. They’re typically found in busy shopping centers or fitness clubs as a way to introduce fresh options to a fast-food laden culture. Smoothie bars rely on premium ingredients and inventive combinations to appeal to people who don't want to sacrifice taste for health.

Learn how to start your own Smoothie Business and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Start a smoothie business by following these 10 steps:

• Plan your Smoothie Business
• Form your Smoothie Business into a Legal Entity
• Register your Smoothie Business for Taxes
• Open a Business Bank Account & Credit Card
• Set up Accounting for your Smoothie Business
• Get the Necessary Permits & Licenses for your Smoothie Business
• Get Smoothie Business Insurance
• Define your Smoothie Business Brand
• Create your Smoothie Business Website
• Set up your Business Phone System

We have put together this simple guide to starting your smoothie business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

• What are the startup and ongoing costs?
• Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Smoothie Business Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

• Your state's business records
• Federal and state trademark records
• Social media platforms
• Web domain availability .

It's very important to secure your domain name before someone else does.

Want some help naming your smoothie business?

Business name generator, what are the costs involved in opening a smoothie business.

The amount you spend to open a smoothie business will depend on whether or not you franchise and which location you choose. From licensing to construction to equipment, smoothie business owners may pay anywhere from $10,000 to $650,000! These upfront costs include any and all of the following:

• Rent/down payment
• Licensing/legal costs
• Marketing/advertising
• Hiring costs

If you choose to franchise your location with a well-known national brand, you will pay more in terms of upfront costs. However, you’ll also enjoy free advertising and brand recognition from the moment you open. (People may be more willing to try a Jamba Juice than an independent store.)

What are the ongoing expenses for a smoothie business?

Ongoing expenses for a smoothie bar include the following:

• Rent/utilities
• Employee salaries
• Equipment repair/replacement

Who is the target market?

The target market for a smoothie business typically includes anyone who wants to make their body healthier with ingredients that actually taste good. This can include hard-core fitness fanatics or dieters of course, but there’s a larger target market out there for those who want to live healthier lives. Anyone with high cholesterol or diabetes can supplement an unhealthy diet with smoothies as a means to get more nutrients in their life. It's a substantial opportunity to be a part of a national shift in the public perception of health food. However, smoothies are luxury food items, so owners may want to be careful about targeting lower-class neighborhoods.

How does a smoothie business make money?

Smoothie bars make money by setting profit margins on all of their menu items. The standard rule is to set menu prices at roughly three times what it costs for the raw ingredients, though the exact amount you charge will be based on location as much as this generic recommendation. People are typically willing to pay a premium for fresh, quality ingredients they may not be able to get in their local grocery shops.

The average price for a smoothie is typically around $5 for a small and $7 for a large. Fruit and yogurt bowls typically sell for around the same prices, while juices are around $4 to $7, depending on the size. Smoothies owners should look at their direct competitors to get a sense of the demand before determining prices.

How much profit can a smoothie business make?

Profits can vary depending on the location of the smoothie business. The average Jamba Juice takes in about $700,000 in annual revenue but considering it can cost up to $600,000 or more to open one, the numbers aren't quite as impressive. However, assuming it costs about $350,000 to run a smoothie store a year after initial start-up costs, owners can enjoy a comfortable profit margin on their business.

How can you make your business more profitable?

Popular smoothies business owners may want to consider opening their own food truck to take to busy areas with lots of thirsty people. They can also consider opening up a sit-down restaurant that serves a wider variety of healthy foods.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your smoothie business is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

• Separates your personal assets from your company's assets, which is necessary for personal asset protection.
• Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

• Separate personal and business expenses by putting your business' expenses all in one place.
• Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

Federal Business Licensing Requirements

There are federal regulations regarding what can and cannot be added to, sold as, and processed with food. Attached is a resource from the Food and Drug Administration detailing the process of starting a food business: How to Start a Food Business

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a smoothie business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits .

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

Certificate of Occupancy

A smoothie business is generally run out of a storefront. Businesses operating out of a physical location typically require a Certificate of Occupancy (CO).  A CO confirms that all building codes, zoning laws and government regulations have been met.

• If you plan to lease a location :
• It is generally the landlord’s responsibility to obtain a CO.
• Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a smoothie business.
• After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
• If you plan to purchase or build a location :
• You will be responsible for obtaining a valid CO from a local government authority.
• Review all building codes and zoning requirements for your business’ location to ensure your smoothie business will be in compliance and able to obtain a CO.

Food Regulations

When selling food, you will need licensing from a local health department; all establishments serving food are required to pass a health inspection. Tips for faring well on a health inspections

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Smoothie Business needs and how much it will cost you by reading our guide Business Insurance for Smoothie Business.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a smoothie business

How you market will depend on who you want to cater to. Look for the right angle to appeal to your target demographic before you start trying to get the word out. For example, you may want to choose an online social media strategy aimed at fitness clubs. Or you may want to advertise to corporate workers who are looking for a quick lunch or a mid-afternoon pick-me-up.

How to keep customers coming back

Keep customers coming back by offering sensational tastes that they can’t necessarily recreate at home. Customers are looking for a clean establishment that’s fun and welcoming to visit. Keep looking for ways to impress your customers based on their feedback. Free samples or friendly smiles can be worth their weight in gold.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

• All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
• Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
• Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: Phone.com

Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

A good smoothie bar owner should be interested and up-to-date on the health foods movement. New research comes out every day about how nutrients interact with our bodies, and an owner will need to be able to keep up with the changes to stay in business. Ideally, an owner will have plenty of experience making their own smoothies at home. They should also be able to pick up on the nuances between their direct competitors, so they can determine how to make a superior product.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a smoothie business?

A typical day for a smoothie bar owner may entail the following tasks:

• Managing employees
• Preparing a budget
• Assisting with customer service
• Quality checking the product
• Researching new menu options
• Maintaining the equipment
• Updating the website
• Ordering supplies
• Negotiating with vendors

What are some skills and experiences that will help you build a successful smoothie business?

It usually helps to have some type of restaurant experience, whether it’s casual, fast-food, or formal. Owners will need to master the logistics of ordering, payroll, and advertising as much as they’ll need to understand which berries are in the highest demand. Much of owning any food establishment will be staying ahead of customer expectations and creating new demand with inventive menu options.

What is the growth potential for a smoothie business?

Growth potential typically depends on where you open, how you market, and what menu items you offer. But smoothie businesses do have major potential, even if there are certain locations that are saturated. Notoriously ‘green’ states like California and Colorado, for instance, have many (many) options for people to choose from. To succeed, owners may want to look at different markets throughout the United States to capitalize on new demographics who haven't been introduced to the taste sensations of gourmet smoothies.

TRUiC's YouTube Channel

For fun informative videos about starting a business visit the TRUiC YouTube Channel or subscribe to view later.

Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a smoothie business?

You may want to consider starting off at a smaller location to get a sense of who is interested in your product. A single kiosk at a mall, for example, may give you the exposure you need without the exorbitant bills of a larger space.

The best way to get started is to do as much research as possible about your competitors, and then use those insights to apply what’s working to your business. You'll also want to improve upon anything that your competitors could be doing better. This can be anything from marketing strategies to flavors to customer service. Look for local or time-specific trends that you might be able to capitalize on. For example, tempting the new year's resolution crowd with a promise of trimming their waistlines.

How and when to build a team

Owners will generally need to hire at least a few team members immediately, even if they’re operating out of a smaller location. Most smoothie bars are open 7 days a week from mid-morning until evening, so it’s necessary to have several people trained and ready to handle the shifts.

Useful Links

Industry opportunities.

• Focus Brands Franchise Information
• Smoothie King Franchise Information

Have a Question? Leave a Comment!

Juice Bar Business Plan

Written by Dave Lavinsky

Over the past 20+ years, we have helped over 10,000 entrepreneurs and business owners create business plans to start and grow their juice bars and smoothie bars. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a juice/smoothie bar business plan template step-by-step so you can create your plan today.

Download our Ultimate Juice Bar Business Plan Template here >

What is a Juice Bar Business Plan?

A business plan provides a snapshot of your juice or smoothie bar as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Juice Bar

If you’re looking to start a juice bar or grow your existing juice bar you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your juice bar in order to improve your chances of success. Your juice bar business plan is a living document that should be updated annually as your company grows and changes.

Source of Funding for Juice Bars & Smoothie Bars

With regards to funding, the main sources of funding for a juice bar are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

The second most common form of funding for a juice bar is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan. VC funding is not appropriate for a juice bar. Venture capitalists might consider funding a chain, but never an individual location. This is because most venture capitalists are looking for millions of dollars in return when they make an investment, and an individual location could never achieve such results.

Finish Your Business Plan Today!

Juice bar business plan template.

Your business plan should include 10 sections as follows:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of juice bar you are operating and the status; for example, are you a startup, do you have a juice bar that you would like to grow, or are you operating a chain of juice bars.

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the juice bar industry. Discuss the type of juice bar you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.

Company Analysis

In your company analysis, you will detail the type of juice bar you are operating.

For example, you might operate one of the following types:

• Take-Out or Drive Through : this type of juice bar doesn’t have seating and is mostly visited by customers looking to grab a juice on their way to the gym or elsewhere.
• Café : this type of juice bar typically has a more formal setting and will serve juice, smoothies, and some food items such as fruit bowls.

In addition to explaining the type of juice bar you operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include sales goals you’ve reached, new store openings, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the juice bar business.

While this may seem unnecessary, it serves multiple purposes.

First, researching the juice bar industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy particularly if your research identifies market trends. For example, if there was a trend towards juice cleanse regimens, it would be helpful to ensure your plan calls for plenty of juice regimen options.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your juice bar business plan:

• How big is the juice bar business (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your juice bar. You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your juice bar business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: college students, sports enthusiasts, soccer moms, millennials, etc.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of juice bar you operate. For example, sports enthusiasts might want different product options, and would respond to different marketing promotions than soccer moms.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most juice bars primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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With Growthink’s Ultimate Juice Bar Business Plan Template you can finish your plan in just 8 hours or less!

Juice Bar Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other juice bars.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes restaurants, supermarkets and customers making juice themselves at home. You need to mention such competition to show you understand that not everyone who drinks juice or smoothies frequents a juice bar each day.

With regards to direct competition, you want to detail the other juice bars with which you compete. Most likely, your direct competitors will be juice bars located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• What products do they offer?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to stand outside your competitors’ locations and ask customers as they leave what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide superior juice/smoothie products?
• Will you provide products that your competitors don’t offer?
• Will you make it easier or faster for customers to acquire your products?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a juice bar business plan, your marketing plan should include the following:

Product : in the product section you should reiterate the type of juice bar that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, will you offer items such as protein drinks or acai bowls? Will you offer fresh baked goods? Will you offer packaged food items for sale (e.g., protein bars, cookies)? Will you offer smoothies, fresh squeezed juices or both)? Etc.

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the menu items you offer and their prices.

Place : Place refers to the location of your juice bar. Document your location and mention how the location will impact your success. For example, is your juice bar located next to a heavily populated office building, or gym, etc. Discuss how your location might provide a steady stream of customers. Also, if you operate or plan to operate kiosks, detail the locations where the kiosks will be placed.

Promotions : the final part of your juice bar marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Making your juice bar’s storefront extra appealing to attract passing customers
• Distributing juice samples outside the juice bar
• Advertising in local papers and magazines
• Reaching out to local bloggers and websites
• Social media marketing
• Partnerships with local organizations (e.g., gym members get a free shot of wheatgrass with their purchase)
• Local radio advertising
• Banner ads at local venues

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your juice bar such as training employees, serving customers, procuring supplies, keeping the store clean, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to serve your 1,000th customer, or when you hope to reach $X in sales. It could also be when you expect to hire your Xth employee or launch a new location.

Management Team

To demonstrate your juice bar’s ability to succeed as a business, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in the juice bar business. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in juice bars and/or successfully running retail and small businesses.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you serve 100 customers per day or 200? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities. For instance, if you spend $100,000 on building out your juice bar, that will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $100.000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a juice bar:

• Location build-out including design fees, construction, etc.
• Cost of equipment like blenders, refrigerators, etc.
• Cost of fixtures like tables, chairs, a menu board, etc.
• Cost of ingredients and maintaining an adequate amount of supplies
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your store design blueprint or location lease.

Juice Bar Business Plan Summary

Putting together a business plan for your juice bar is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the juice bar business, your competition and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful juice bar.

Download Our Juice Bar Business Plan PDF

You can download our juice bar business plan PDF here . This is a business plan template you can use in PDF format.

Juice Bar Business Plan FAQs

What is the easiest way to complete my juice bar business plan.

Growthink's Ultimate Juice Bar Business Plan template allows you to quickly and easily complete your Juice Bar or Smoothie Business Plan.

Free Juice Bar Business Plan PDF?

You can download our juice bar business plan PDF template here . This is a business plan template you can use in PDF format.

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Other Helpful Business Plan Articles & Templates

Smoothie Drink Bar Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Food Industry » Smoothie & Juice Bar

Are you about starting a smoothie drink business ? If YES, here is a complete sample smoothie bar business plan template & feasibility report you can use for FREE .

These days more than ever before, people are becoming more and more aware of the fact that they must eat and drink right. This is one of the reasons why people are becoming more and more serious with taking in fruit drinks. It is for this reason that smoothies now thrive a lot.

A Sample Smoothie Drink Business Plan Template

1. industry overview.

The Juice and Smoothie Bars industry has come a long way and it is still evolving with loads of smoothie drink makers bringing in creativity in terms of flavors and packaging into the industry. Smoothie drinks have been around for many years, but they are becoming more popular in recent time due to the health benefits that comes with it.

This industry consists of businesses that basically make and retail smoothies and fresh-made juices. A smoothie is a blended, sometimes sweetened beverage primarily made from fresh fruit or vegetables combined with ice, frozen fruit or other frozen ingredients.

Some juice and smoothie bars give their clients option of add-ins, such as soy milk, whey powder, green tea and herbal or nutritional supplements et al. Smoothie drink is one commodity that is consumed in all parts of the world and of course those that are in the business of producing smoothie drinks are known to generate sales year in year out if the business is well – managed.

As a matter of fact, economic downturn hardly affects the consumption of smoothie drink simple because it is a commodity that is as affordable and considered a healthy substitute for soft drinks and other processed juices et al.

No doubt, The Juice and Smoothie Bars industry has grown steadily over the last five years as juice and smoothie bars have adapted to the rapidly changing consumer preferences and lifestyle. In recent years, the perceived high sugar content of some smoothies and juices has forced the industry to adapt its offering.

Because of this reason, cold press juice, which is made by hydraulically chopping and crushing produce such as spinach, kale and ginger without using heat, thereby yielding highly nutritious juice, has risen to prominence.

The Juice and Smoothie Bars industry is a thriving sector of the economy of the united states of America and they generates a whopping sum of well over billion annually from more than 1,435 registered and licensed juice and smoothie bar companies scattered all around the United States of America.

The industry is responsible for the employment of well over 35,861 people. Experts project The Juice and Smoothie Bars industry to grow at a 2.9 percent annual rate. Smoothie King and Jamba Inc. are the leaders in the Juice and Smoothie Bars industry; they have the lion market share in the United States of America.

With this kind of business, if you want to start on a small scale, you can choose to start around your home or even the whole of your local community. All you would need is contacts, packaging, networking and good marketing and customer service skills.

However, if you intend starting it on a large scale, then you should consider spreading beyond your local community to state level and even national level with adequate structure for chains of outlets and distribution networks.

If you are contemplating starting your own juice and smoothie drink business in the United States, you should ensure that you carry out a thorough market survey. If you get some key factors wrong before starting your own smoothie drink business , then you are likely going to struggle to stay afloat.

Over and above, juice and smoothie drink business is indeed a profitable line of business and it is open for any aspiring entrepreneur to come in and establish his or her business; you can chose to start on a small scale servicing a community or you can chose to start on a large scale with several outlets in key cities all around the United States of America.

2. Executive Summary

Savannah’s Smoothie Drinks ®, LLC is a licensed and standard smoothie and juice bar business that will be based in Dallas – Texas, USA; a business that covers a wide range of clients both domestic and corporate clients. We are a unique smoothie drink brand simply because we do not just sell assorted smoothie drinks, but we will also engage in the sale of our franchise and also offer consultancy services in line with our area of business.

Savannah’s Smoothie Drinks ®, LLC is established by the awarding winning food nutritionist – Dr. Savannah Cole – Dollars who has B.Sc. in Food Science Technology and a Master’s Degree in Business Administration (MBA). She has a robust experience in the food and drinks line of business having worked both in the public sector and the private sector prior to starting her own business – Savannah’s Smoothie Drinks ®, LLC.

Because of our corporate business goal of becoming the top 3 juice and smoothie bar companies in the United States of America, we are willing to go the extra mile to invest in some of the finest professionals we can find and also we have set plans in place to acquire the best of equipment when it comes to setting up a standard juice and smoothie bar.

Our bar and will be customized to fit into the kind of ideas we have of how a first class juice and smoothie bar should look like. When it comes to hygiene, we have put plans, process and structures in place that will ensure that we are always at the top of our game when it comes to that. We have been able to secure permits from all relevant departments in Texas.

Savannah’s Smoothie Drinks ®, LLC is set to redefine how juice and smoothie bar business should be run, not just in Dallas – Texas, but also in the whole of the United States of America.

This is why we have put plans in place for continuous training of all our staff at regular interval and also liaising with stake holder in the industry to contribute our quotas in the way smoothie and juice making equipment should be designed and fabricated to meet the ever changing demand of the industry.

No doubt the demand for fresh juice and smoothie et al is not going to plummet any time soon, which is why we have put plans in place to continue to explore all available market around the cities where our chains of juice and smoothie bars are going to be located and ensure that we create a wide range of distribution channels via franchising. 

3. Our Products and Services

At Savannah’s Smoothie Drinks ®, LCC we deal in assorted fresh juice and smoothie, we are an establishment that primarily prepare, serve / sell fresh juice and smoothies, as well as toppings. As part our strategy to create multiple sources of income in line with our core business concept, we will run a consultancy service and trainings.

Our intention of starting Savannah’s Smoothie Drinks ®, LCC is to make profits from the industry and we will do all that is permitted by the law in the US to achieve our aim and ambition. Here are some of our products and services;

• Selling smoothies made from frozen yogurt
• Selling fresh-made juice drinks
• Selling fresh-made smoothies
• Selling other beverage and food items
• Training, Advisory and Consultancy Services
• Selling Franchise

4. Our Mission and Vision Statement

• To be amongst the top 3 leading juice and smoothie bar companies in the United States of America before our 10 th anniversary.
• To build a juice and smoothie bar business that will meet the needs of all our customers and potential customers in the regions / cities where we have our outlets and to sell franchise all across the United States of America and Canada.

Our Business Structure

As part of our plan to build a top flight Juice and Smoothie Bar business in Dallas – Texas, we have perfected plans to get it right from the onset which is why we are going the extra mile to ensure that we have competent employees to occupy all the available positions in our company.

We will ensure that we only hire people that are qualified, honest, hardworking, customer centric and are ready to work to help us build a prosperous business that will benefit all the stakeholders (the owners, workforce, and customers). As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more depending how fast we meet our set target.

The picture of the kind of frozen yogurt stores business we intend building and the goals we want to achieve is what informed the amount we are ready to pay for the best hands available in the juice and smoothie bars industry as long as they are willing and ready to work with us to achieve our business goals and objectives.

Below is the business structure that we will build Savannah’s Smoothie Drinks ®, LCC;

• Chief Executive Officer

Bar Manager

Human Resources and Admin Manager

• Sales and Marketing Officer
• Accountants / Cashiers
• Drivers / Distributors
• Customer Service Executives

5. Job Roles and Responsibilities

Chief Executive Officer – CEO (Owner):

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Responsible for overseeing the smooth running of the distillery plant
• Part of the team that determines the quantity of juice and smoothies that are to be produced
• Maps  out strategy that will lead to efficiency amongst workers in the juice and smoothie bar
• Responsible for training, evaluation and assessment of bar workers
• Ensures that the steady flow of both raw materials to the bar and easy flow of finished products (fresh juice and smoothies) through wholesale distributors to the market
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Ensures that the juice and smoothie bar meets the expected safety and health standard at all times.
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Oversees the smooth running of the daily office and bar activities.

Sales and Marketing Manager

• Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Models demographic information and analyze the volumes of transactional data generated by customer purchases
• Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps to increase sales and growth for the company

Accountant / Cashier

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization

Distribution Van Drivers:

• Delivers customer’s orders promptly
• Runs errand for the organization
• Any other duty as assigned by the sales and marketing executive and bar manager

Greeters / Customer Care Officer / Table Attendant

• Opens door and welcome customers
• Ensures that customers feel relaxed and at home
• Handle customers enquiries
• Assesses customers’ needs and preferences and make recommendations
• Ability to Sell or influence others for up selling and suggestive selling.
• Provides recommendations and suggestions to guest for choosing Drinks and Snacks.
• Serves customers in a friendly and helpful manner.
• Provides guidance to guests on resort activities, dining options and general resort and Regional information.
• Demonstrates a thorough knowledge of juice, smoothies and snacks, menus and Promotions
• Handle any other duty as assigned by the bar manager
• Responsible for cleaning the bar facility at all times
• Ensures that toiletries and supplies don’t run out of stock
• Cleans both the interior and exterior of the bar facility
• Any other duty as assigned by the bar manager.

6. SWOT Analysis

Because of our drive for excellence when it comes to running a standard juice and smoothie bar business, we were able to engage some of the finest business consultants in Dallas – Texas to look through our business concept and together we were able to critically examine the prospect of the business and to access ourselves to be sure we have what it takes to run a standard juice and smoothie bar company that can compete favorably in the juice and smoothie bars industry.

In view of that, we were able to take stock of our strengths, our weakness, our opportunities and also the threats that we are likely going to be exposed to in Dallas – Texas and even in the United States of America as a whole. Here is a of what we got from the critically conducted SWOT Analysis for Savannah’s Smoothie Drinks ®, LLC;

Our strength lies in the fact that we have a wide range of juice and smoothies that can meet the needs of a wide range of customers. We have state of the art facility and equipment that has positioned us to meet the demand of products even if the demand tripled over night or if we have a massive order to meet and emergency need.

Another factor that counts to our advantage is the background of our Chief Executive Office; she has a robust experience in the industry and also a pretty good academic qualification to match the experience acquired which has placed her amongst the top flight professionals in the United States of America.

We are not ignoring the fact that offering consultancy services and running a standard and accredited training center is definitely going to count as a positive for us.

The fact that we are setting up a juice and smoothie bar business in a city with other juice and smoothie bars might likely pose a challenge for us in breaking into the already saturated market in Dallas – Texas. In essence our chosen location might be our weakness.

But nevertheless, we have plans to launch out with a big bang. We know with that, we will be able to create a positive impression and we have a proper handle when it comes to building on already gather momentum.

• Opportunities:

The opportunities available to us are unlimited. Loads of people consume fresh juice and smoothies on a daily basis and all what we are going to do to push our products to them is already perfected. There are also loads of people who would want to learn how to produce fresh juice and smoothies and they will readily find our government approved fresh juice and smoothie training center highly ideal for them to fulfill that goal.

The threat that is likely going to confront us is the fact that we are competing with already established juice and smoothie bars in Dallas – Texas and also there are other entrepreneurs who are likely going to launch similar business within the location of our business.

Of course, they will compete with us in winning over the available market. Another threat that we are likely going to face, is unfavorable government policies and of course economic downturn. Usually economic downturn affects purchasing / spending powers.

7. MARKET ANALYSIS

• Market Trends

In recent time, loads of people are beginning to switch from drinking soft drinks / carbonated drinks to drinking fresh juice and smoothies because of the health benefits. As a matter of fact, the sale of smoothie making machine and juicers has increased tremendously.

As a matter of fact, most household now make it a point of duty to own a juicer or smoothie making machine and also to start grooming their kids to choose fresh juice and smoothie over soft drinks / carbonated drinks.

Another trend is that some juice and smoothie bars have gone beyond only selling their products in their bars to taking it out to people in parks, sport centers and public places through vans and mobile food trucks. Some juice and smoothie bars have even gone ahead to start retailing their products to the public through franchising; it is one of the strategies that is helping them gain a huge market share.

8. Our Target Market

When it comes to fresh juice and smoothies, there is indeed a wide range of available customers. In essence, our target market can’t be restricted to just a group of people, but all those who love fresh juice and smoothies and those who would want to try them out.

In view of that, we have conducted our market research and we have ideas of what our target market would be expecting from us. We are in business to engage in wholesale distribution and to retail a wide variety of fresh juice and smoothies to the following groups of people;

• Corporate Executives
• Government Officials
• Business People
• Celebrities
• Military Men and Women
• Sports Men and Women
• Everyone who resides in our target locations.

Our Competitive Advantage

A close study of the juice and smoothie bars industry reveals that the market has become much more intensely competitive over the last five years. As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry.

We are aware of the stiffer competition and we are well prepared to compete favorably with other juice and smoothie bars in Dallas – Texas and throughout the United States and Canada. Savannah’s Smoothie Drinks ®, LLC is launching a standard juice and smoothie bar that will indeed become the preferred choice of residence of Dallas – Texas and every city where we intend opening our outlets.

Part of what is going to count as competitive advantage for Savannah’s Smoothie Drinks ®, LCC is the vast experience of our management team, we have people on board who are highly experienced and understands how to grow business from the scratch to becoming a national phenomenon.

So also, the wide varieties of fresh juice and smoothies that we produce, our large distribution network and of course our excellent customer service culture will definitely count as a strong strength for the business.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups juice and smoothie bars) in the bottled water industry, meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.

We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Savannah’s Smoothie Drinks ®, LLC is established with the aim of maximizing profits in the juice and smoothie bars industry in the United States of America and we are going to go all the way to ensure that we do all it takes to sell a wide range of fresh juice and smoothies to a wide range of customers. Savannah’s Smoothie Drinks ®, LLC will generate income by selling the following products;

10. Sales Forecast

One thing is certain when it comes to fresh juice and smoothie bar business, if your juice and smoothies are well – packaged and branded and if your juice and smoothie bar is centrally positioned and easily accessible, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Dallas – Texas and every city where our fresh juice and smoothies will be sold and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base.

We have been able to critically examine the juice and smoothie bars industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to startups in Dallas – Texas.

Below is the sales projection for Savannah’s Smoothie Drinks ®, LCC, it is based on the location of our business and other factors as it relates to small scale and medium scale juice and smoothie bars start – ups in the United States;

• First Fiscal Year-: $100,000
• Second Fiscal Year-: $250,000
• Third Fiscal Year-: $750,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same products and customer care services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

Before choosing a location to launch Savannah’s Smoothie Drinks ®, LCC and also the kind of fresh juice and smoothies to produce, we conduct a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market in the cities where we intend positioning our business.

We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time and also for our products to favorable compete with other leading fresh juice and smoothies brands in Dallas – Texas and the whole of the United States of America.

We hired experts who have good understanding of the juice and smoothie bars industry to help us develop. In other to continue to be in business and grow, we must continue to sell our products to the available market which is why we will go all out to empower or sales and marketing team to deliver our corporate sales goals.

In summary, Savannah’s Smoothie Drinks ®, LLC will adopt the following sales and marketing approach to sell our wide range of frozen yogurt flavors;

• Introduce our fresh juice and smoothie bar brand by sending introductory letters to residence, merchants and other stakeholders both in Dallas – Texas and in other cities in the United States of America
• Open our fresh juice and smoothie bar with a party so as to capture the attention of residence who are our first targets
• Engage in road show in targeted communities from time to time to sell our products and promote our juice and smoothie bar
• Advertise our products in community based newspapers, local TV and radio stations
• List our business and products on yellow pages ads  (local directories)
• Leverage on the internet to promote our fresh juice and smoothie brands
• Engage in direct marketing and sales
• Encourage the use of Word of mouth marketing (referrals)

11. Publicity and Advertising Strategy

Despite the fact that our fresh juice and smoothie bar is a standard one with a wide range of fresh juice and smoothie products that can favorably compete with other leading brands in the United States, we will still go ahead to intensify publicity for all our products and brand. We are going to explore all available means to promote Savannah’s Smoothie Drinks ®, LLC.

Savannah’s Smoothie Drinks ®, LLC has a long term plan of opening outlets in various locations all around the United States of America and also to sell our franchise which is why we will deliberately build our brand to be well accepted in Dallas – Texas before venturing out to other cities in the United States of America.

As a matter of fact, our publicity and advertising strategy is not solely for selling our products but to also effectively communicate our brand. Here are the platforms we intend leveraging on to promote and advertise Savannah’s Smoothie Drinks ®, LLC;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community programs
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, et al to promote our brand
• Install our Billboards on strategic locations all around major cities in the United States of America
• Engage in road show from time to time in targeted communities
• Distribute our fliers and handbills in target areas
• Position our Flexi Banners at strategic positions in the location where we intend getting customers to start patronizing our products.
• Ensure that all our staff members wear our customized clothes, and all our official cars and distribution vans are customized and well branded.

12. Our Pricing Strategy

When it comes to pricing for products such as cup of fresh juice and smoothies, there are no hard and fast rules, the price depend on the size and packaging. Generally, the prize for cup of fresh juice, smoothies and similar products like frozen yogurt, ice cream and confectioneries are affordable hence there is no need to employ any detailed strategies when it comes to pricing.

In view of that, our prices will conform to what is obtainable in the industry but will ensure that within the first 6 to 12 months our products are sold a little bit below the average prices of various fresh juice and smoothie brands in the United States of America.

We have put in place business strategies that will help us run on low profits for a period of 6 months; it is a way of encouraging people to buy into our brands.

• Payment Options

At Savannah’s Smoothie Drinks ®, LLC, our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that will be available in every of our outlets;

• Payment by cash
• Payment via Point of Sale (POS) Machine
• Payment via online bank transfer (online payment portal)
• Payment via Mobile money

In view of the above, we have chosen banking platforms that will help us achieve our payment plans without any itches.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a juice bar business; it might differ in other countries due to the value of their money.

When it comes to starting a juice and smoothie bar business the major areas that you look towards spending the bulk of your cash is in the purchase of latest smoothie making machines and juicers and of course renting or leasing well located facilities.

Aside from that, you are not expected to spend much except for paying of your employees and the purchase of supplies. This is the key areas where we will spend our start – up capital;

• The Total Fee for Registering the Business in Texas – $750.
• Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $1,300.
• Marketing promotion expenses for the grand opening of Savannah’s Smoothie Drinks ®, LLC in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of – $3,580.
• Cost for hiring Business Consultant – $2,500.
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
• Cost for payment of rent for 12 month at $1.76 per square feet in the total amount of $105,600.
• Other start-up expenses including stationery ($500) and phone and utility deposits ($2,500).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
• The cost for Start-up inventory (raw materials and packaging materials et al) – $80,000
• Storage hardware (bins, rack, shelves, food case) – $3,720
• The cost for counter area equipment (counter top, sink, ice machine, etc.) – $9,500
• Cost for juicers and smoothie making equipment – $20,000
• Cost for store equipment (cash register, security, ventilation, signage) – $13,750
• Cost of purchase of distribution vans – $50,000
• The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al) – $4,000.
• The cost of Launching a Website – $600
• The cost for our opening party – $5,000
• Miscellaneous – $5,000

We would need an estimate of $300,000 to successfully set up our juice and smoothie bar business in Dallas – Texas. Please note that this amount includes the salaries of all the staff for the first 3 month of operation.

Generating Funding / Startup Capital for Savannah’s Smoothie Drinks ®, LLC

Savannah’s Smoothie Drinks ®, LCC is a family business that is owned and financed by Dr. Savannah Cole – Dollars and Family. They do not intend to welcome any external business partners, which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings and sell of stocks
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $100,000 (Personal savings $80,000 and soft loan from family members $20,000) and we are at the final stages of obtaining a loan facility of $200,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Savannah’s Smoothie Drinks ®, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to retail our fresh juice and smoothies a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Savannah’s Smoothie Drinks ®, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check : Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of facility and construction of standard juice and smoothie bar: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the needed smoothie making machines and juicers: Completed
• Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In Progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Establishing business relationship with vendors – wholesale suppliers / merchants: In Progress
• Purchase of delivery vans: Completed

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How to Start a Smoothie Business in 14 Steps (In-Depth Guide)

Updated:   February 22, 2024

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The smoothie industry is booming. The global smoothies market is projected to grow at a compound annual growth rate (CAGR) of 8.5% from 2024-2031. With consumers becoming more health-conscious, smoothies make for an appealing business opportunity right now.

In this comprehensive guide, we’ll walk you through how to start a smoothie business. You’ll learn insider tips on sourcing equipment, marketing, registering an EIN, obtaining business insurance, and more.

1. Conduct Smoothie Market Research

The smoothie industry has exploded in recent years as health consciousness rises. Analyzing the market opportunity requires researching smoothie industry growth forecasts, consumer demographics and preferences, optimal store locations, profit margins, and more.

Market share is currently dominated by big brands like Jamba Juice and Smoothie King . This leaves ample room for smaller independent shops to carve out a customer base with the right positioning.

When scouting locations, pay attention to metro areas with high concentrations of health-conscious millennial and Gen Z consumers. Foot traffic and visibility are also key variables. Some smoothie businesses are even investing in a food truck to make blended fruit drinks mobile.

Food allergy prevalence is rising among U.S. adults. Having clearly labeled allergen-friendly options can better accommodate this group. When it comes to flavor preferences, aim for mixed berries, strawberry bananas, and tropical fruit. Offering creative specialty options beyond the staples can help differentiate your smoothie shop.

Initial equipment and opening costs typically range from $75,000-$250,000. Exact costs vary widely depending on size, location, and equipment selections. Leasing spaces visible to high foot traffic areas often demand higher rent but offer more sales potential.

Thorough market research of industry forecasts, target demographics, consumer preferences, ideal locations, startup costs, and profit scenarios will all inform the strategy for launching and positioning a successful smoothie shop. Analyzing granular data and trends is time well spent early on to determine viable business opportunities.

2. Analyze the Competition

Carefully scoping out the competitive landscape is critical when launching any small business, smoothie shops included. This competitive analysis should evaluate both local brick-and-mortar competitors as well as assess broader market competition online.

To analyze nearby competitor smoothie bars, start by identifying existing shops in the immediate area surrounding your proposed location. Walk through each establishment and evaluate factors like their menu options, recipe innovation, price points, store ambiance, and speed of service.

Additionally, observe their peak customer flows. Well-run small businesses often experience a morning rush from 9-11 am as people stop in for a nutrient-boosting post-workout drink. Competitors near offices may also see an influx of professionals place mid-day orders. Getting a pulse on high-demand ordering times allows you to staff appropriately to keep up with the lunchtime rush.

When it comes to online competition, search for highly-rated smoothie shops in your city on platforms like Yelp, Google, and Facebook and scroll through reviews. This offers insights into what customers in your area are looking for, along with potential gaps your smoothie menu could fill.

Pay attention to how competitors actively manage their online reputation by responding to customer feedback and feature updates on seasonal menu launches. This level of engagement is now table stakes for brick-and-mortar food establishments.

Likewise, investigate the eCommerce capabilities your competitor smoothie bars have invested in. From online ordering systems for mobile order pick-ups to delivery service partnerships, these digital avenues have become necessary, especially post-pandemic.

By benchmarking nearby players as well as analyzing broader eCommerce capabilities, smoothie entrepreneurs can craft competitive differentiation strategies. The key is identifying potential gaps in the market when it comes to production values, menu variety, ordering convenience, and overall customer service.

3. Costs to Start a Smoothie Business

Starting a juice and smoothie bar requires some initial investment. A successful smoothie business will also incur ongoing charges to stay up and running. As you develop your business plan, be sure to format a realistic budget. Here’s an overview of some of the costs you’ll encounter as a drink and food business.

Start-up Costs

• Development costs vary widely based on size and scale but expect to spend $75,000-$250,000 to launch a compact smoothie bar.
• Starting with required legal and admin expenses, officially registering your business as an LLC will run roughly $500 when incorporating paperwork fees, licenses, and basic liability insurance.
• Completing the proper health department paperwork, inspections and permits to sell fresh blended drinks will add another $1,000 in compliance costs as well.
• Leasing even a compact 400-600 sq ft standalone storefront in an ideal spot could start around $4,000 per month. This equals $48,000/year assuming a triple-net lease.
• Expect another $20,000-$75,000 to account for basic flooring, lighting fixtures, counters with barstool seating, and a welcoming paint job.
• A commercial-grade blender like a Vitamix 36019 can produce consistent batches for $449 each.
• Most compact shops require 2-4 units plus backups given their continual use, putting essential blender costs around $2,000.
• Add in $3,000-5,000 for a commercial refrigerator/freezer combo unit plus another $1,500 for a fruit/veggie prep table setup.
• Smallwares like cups, blenders, straws, and serving equipment will be another $500. With misc costs, plan on $10,000 to outfit a miniature smoothie bar operation.
• At $15/hour plus payroll tax burdens, that comes to roughly $7,500 per month in base staffing expenses, or $90,000 annually.

In total, over $150k-$200k provides a safe capital foundation for launching a small smoothie café built to thrive. Don’t forget working capital cushions for rent and inventory until sales stabilize either.

Ongoing Costs

• Monthly supply restocking of fruit and veggie-based ingredients based on sales volume averages around $1,500.
• Cups/lids and paper straws could be another $250. Expect another few hundred dollars for cleaning supplies and shop electricity/water bills.
• Basic monthly operating expenses often fall around $10,000 including payroll, inventory, and location costs for compact smoothie cafes.

Keeping a handle on both start-up capital requirements and ongoing operating budgets is imperative for establishing financial viability.

4. Form a Legal Business Entity

When launching a smoothie café, properly establishing your legal business entity protects your assets and supports future growth plans. While sole proprietorships offer the easiest route with minimal paperwork, limited liability companies (LLCs) provide superior liability protection and credibility.

Sole Proprietorship

A sole proprietorship represents the simplest framework where one owner operates the business directly under their name, paying personal taxes on all income. No formal registration is required beyond necessary permits. However, the owner assumes unlimited financial liability for any debts, lawsuits, or bankruptcy claims against the business.

Partnership

Forming an official partnership allows multiple owners to share management duties and liability risks. However, assets remain vulnerable to claims against the business. Partnership operating agreements spell out profit-sharing and decision-making details. They often require extensive legal guidance to craft effectively.

Limited Liability Company (LLC)

Conversely, registering as a formal LLC better shields your assets. Structures limit owner liability so only your investment amounts or company assets are impacted by any claims – not your other personal finances or properties. Forming an LLC only costs $125 on average, or up to $500 when using an expedited filing service.

Corporation

Going further, incorporating as an S-corp or C-corp designates your business as a legal entity fully separate from its owners. While this separation creates extra tax considerations, corporation structures enhance perceptions of company stability for securing business loans. This is the most complex and expensive formation.

5. Register Your Business For Taxes

Even single-owner LLCs need to obtain an Employer Identification Number (EIN) from the IRS for tax purposes. EINs function like social security numbers for businesses according to the IRS.

Acquiring your unique 9-digit EIN is vital for opening business bank accounts, paying employees and contractors, and filing necessary state and federal taxes properly.

Thankfully applying online for an EIN takes less than 30 minutes and the service is free. Simply access the official IRS EIN Assistant tool and select the option for “View Additional Types, Including LLC” on the business structure page.

Answer a short questionnaire about your LLC’s structure and ownership details. Upon submitting your info, your EIN will be assigned immediately. Make sure to print the confirmation letter containing your new tax ID number.

With your smoothie shop’s EIN established, take steps to register for state and local taxes related to retail businesses. Your tax obligations may include sales tax, income tax, payroll taxes, excise taxes, and business license or privilege taxes.

Sales tax must be collected from customers on taxable purchase transactions in most states and remitted monthly or quarterly. Compliance requirements and tax rates vary widely across states and municipalities.

Completing all proper federal, state, and local tax registrations ensures smoothie shops remain in compliance as they open their doors. Neglecting these bureaucratic processes early on can lead to delayed government approvals to formally operate. Don’t let tax paperwork slow your entrepreneurial plans.

6. Setup Your Accounting

Properly managing financial accounts is crucial for smoothie businesses from the outset. Implementing small business accounting best practices ensures you have visibility into performance metrics and profitability. The right tools also simplify otherwise painful tax preparation and regulatory compliance processes.

Open a Business Bank Account

Start by establishing a dedicated business bank account and credit card to keep personal and commercial finances separate. Any transactions related to shop costs, inventory orders, payroll and more should flow through these commercial accounts.

Accounting Software

Adopt managerial accounting software like QuickBooks to automatically track income and expenses. Linking software to your business bank and credit card accounts via API integrations reconciles transactions, generates financial reports, and categorizes tax-deductible expenditures for easier end-of-year filings. For example, the Purchase Orders feature ensures you pay vendors on time.

Hire an Accountant

Partnering with a small business accountant is wise for periodic reviews and tax preparation guidance. Expect to invest around $200 per month for ad hoc advisory services and up to $1,000 annually for compiled fiscal year reports or Form 1040 Schedule C filings.

Apply for a Business Credit Card

When applying for a business credit card, note that providers like Capital One, Chase, and American Express base credit limits on both your credit score and length of time in business. New entities face lower ceilings of around $5000 initially. Responsible usage allows increases over time. Use business cards only for legitimate commercial expenses never personal buys.

7. Obtain Licenses and Permits

Beyond formal business registration, smoothie café owners must complete proper licensing to legally and safely operate. Find federal license information through the U.S. Small Business Administration . The SBA also offers a local search tool for state and city requirements.

Specifically, secure your local health department food service license or certificate first. These approvals mandate adhering to strict commercial kitchen cleanliness, employee training, and quality ingredient standards that limit public health risks.

Expect an inspector to audit your space before final licensing approval. Costs range from $100-$500 depending on local codes. Some areas like California may also require special food safety manager certifications as well detailing proper preparation and sanitation protocols for the designated person overseeing kitchen operations per county laws.

Additionally, acquire necessary National Emissions Standards for Hazardous Air Pollutants (NESHAP) fire suppression permits related to the refrigerant chemicals used in blender and fridge units. Similar Air Quality Permits may apply for certain types or quantities of emissions like those from gas stoves.

Beyond food/liquor rules, secure general business licenses required locally for all restaurant establishments regardless of cuisine category.

Don’t forget to build code compliance certificates. For example, occupancy minimums dictate how many customers a shop’s square footage can legally accommodate. Restroom accessibility standards must also conform to ADA regulations.

8. Get Business Insurance

Insuring your smoothie café properly safeguards the business in worst-case scenarios. General liability coverage shields your company assets if customers ever file injury lawsuits from slipping accidents or alleged food poisoning.

Consider liability risks like customers choking on unadvertised ingredients or experiencing allergic reactions. One lawsuit could bankrupt a fledgling small business without an insurance backstop. Failing to disclose nut or gluten contents leading to medical bills for those with allergies brings legal exposure.

Accidents like a wet floor causing a patron to fall or employees cutting themselves while prepping produce open personal injury liability claims if harmed parties have medical bills and lost wages adding up to thousands of dollars.

Obtaining the proper business insurance closes these liability loopholes that could otherwise sink your company’s dreams. Packages like Hartford’s Business Owner’s Policy (BOP) bundle general liability, property damage, and loss of income coverage for food establishments starting around $50 monthly.

The application process begins by detailing key variables like your location, size, payroll, customer capacity, liquor license status (if applicable), and past claim history during online quotes. Meeting underwriter approval thresholds then triggers the next steps like scheduling property/equipment appraisals and finalizing tailored policy paperwork.

Safeguarding your livelihood against risk ensures smoothie success for years rather than months. Business insurance grants peace of mind to focus on perfecting those berry-banana recipes rather than worrying about accidents, audits, or Acts of God shutting down your show.

9. Create an Office Space

While smoothie cafés center around storefronts, securing administrative work areas allows owners and managers to handle reporting, accounting, marketing planning, and other business coordination offsite. Options range from home offices to shared coworking spaces.

Home Office

Operating from a dedicated home office room offers convenience for solo entrepreneurs with minimal budget. Deductible costs are limited to proportional square footage used for business purposes based on IRS rules, however personal housing costs like utilities or internet cannot be expensed. Expect 30% of a 100 sq ft home office to qualify – saving money but restricting growth.

Coworking Office

Shared coworking spaces like WeWork provide stylish, professional environments conducive to focus starting at around $300 monthly in most cities. Custom memberships with meeting room access, office equipment use, parking, and event space afford an elevated presence despite the commute. Scalability also allows upgrading private office space as staff expands.

On-Site Office

For standalone smoothie cafés, onsite retail office space in backrooms or upstairs loft areas enables customer service stations for online order troubleshooting and efficient inventory management. Layers of approval for in-store construction may apply with commercial leases. Retrofitting options should be explored before signing agreements.

10. Source Your Equipment

Outfitting a smoothie bar requires specialty equipment like blenders, fridges, prep tables, and small wares. Balancing performance and affordability determines whether buying new, opting for used/refurbished, renting or leasing works best.

Purchasing new provides warranty protections on costly gear expected to handle heavy usage. High-performance blenders like Vitamix offer 10-year reliability when properly maintained. Models like the Vitamix E310 retail for around $399 with replacement parts readily available. New also ensures proper cleaning and assembly from factory packaging.

Sourcing used or refurbished equipment through resale sites like Facebook Marketplace , eBay and Craigslist offers value. For example, a formerly leased Taylor softly frozen yogurt machine retails over $5000+ yet quality floor models run $2000 used if prior maintenance verifies. Blender resellers also abound across these platforms. Strictly inspect secondhand function, and wear and tear before purchasing.

Renting makes sense for temporary needs like serving smoothies at a weekend market or pop-up venue without investing fully. National chains offer blender rentals for around $50 daily while large-capacity refrigerators rent for $100-150 daily. Short-term rental facilitates events without lasting financial burdens.

Leasing acquires necessary equipment without major upfront capital requirements. While monthly payments add up over long-term ownership, zero money-down leases secure essential big-ticket items like commercial-grade blenders, fridges, and freezers. For example, a 3-year payment plan breaks down costs to $100 monthly for a $3000 fridge. Deferred payments assist cash flow until sales pick up speed.

11. Establish Your Brand Assets

Crafting a distinctive brand identity helps smoothie businesses stand out from competitors. Professional branding inspires customer trust while conveying your unique personality and values. Essential steps start with securing branded collateral for consistent marketing.

Get a Business Phone Number

Begin by purchasing a unique business phone number from a provider like RingCentral to project legitimacy across sales and marketing touchpoints. Choose memorable 800 numbers or vanity phone words aligning with your brand for $4.99-6.99 monthly per user.

Design a Logo

Develop a sleek logo encapsulating your vision using a logo maker platform like Looka . Options include free custom graphics generators or hiring a professional graphic designer through Looka for affordable packages starting at $20. Modern, minimalist emblem styles suit health-focused brands best. Just ensure palette colors and iconography feel fresh versus competitor marks.

Print Business Cards

Create branded assets extending visual identity across locations and products. Business cards, carryout bags, aprons, menus, and more can be ordered cost-effectively from sites like Vistaprint . Provide cards to new customers after good experiences so they spread the word about your exceptional smoothies.

Get a Domain Name

Claim your business name as a dot-com domain for branding continuity before unauthorized usage. Services like Namecheap facilitate domain registrations and hosting affordably. Ideal URLs use recognizable root words like YummySmoothies [dot] com. Relevant keywords improve local search visibility.

Design a Website

For your website, user-friendly DIY builders like Wix require no coding expertise to launch responsive, mobile-ready pages. Their templated model simplifies modifying imagery, menus, and location pages. Alternately, hire skilled web developers from freelance sites such as Fiverr if pursuing advanced functionality like integrated online ordering.

12. Join Associations and Groups

Connecting with industry peers builds camaraderie while enabling owners to exchange insights on recipe innovations, cost savings, and other best practices. Local associations, networking events, and online communities offer touchpoints.

Local Associations

The American Beverage Association provides an umbrella group supporting non-alcoholic beverage groups through annual conferences, regulatory advocacy, and an accredited training program. Membership subscriptions start at $500 annually for vendors or non-commercial fans.

Local Meetups

Attending culinary meetups facilitates more casual networking opportunities. Sites like Meetup catalog an array of regional food and beverage gatherings from restaurant tour social hours to trade organization mixers. Browse upcoming events by location and industry tags to find the best fit.

Facebook Groups

Further community engagement happens through Facebook Groups like Smoothie Recipes For Weight Loss and Daily Smoothie offers connections to other smoothie enthusiasts. Members frequently pay expertise forward answering hundreds of questions daily.

13. How to Market a Smoothie Business

Implementing marketing and promotion strategies steadily attracts new smoothie-loving customers while keeping existing patrons happy. Balancing digital advertising and real-world campaigns ensures your juices flow far and wide.

Personal Networking

Recognize that customer word-of-mouth drives the most valuable traffic as delighted visitors refer friends or coworkers to also try your creamy masterpieces. Incentivize such referrals by offering free add-ons like protein boosters or superfood toppings for any customers bringing in peer referrals.

Digital Marketing

Digital marketing thereafter enables efficiently reaching target demographics like health-conscious millennials wherever they scroll online. With 70% of smoothie consumers falling between ages 25 and 40, catering to young foodies in digital spaces ensures ideal exposure.

Digital Marketing Ideas:

• Launch Google Ads campaigns to rank smoothie shop promotions prominently in local search results based on keywords like “health smoothies near me” or “meal replacement shakes.” Expect $100 per month for targeted local exposure.
• Create social media business pages on Facebook and Instagram to share photos of vibrant smoothie creations, highlight new recipe launches through Stories, and foster customer conversations publicly. Consistent photo updates showcase your unrelenting innovation.
• Partner with relevant social media influencers in your geography and niche like yoga teachers, personal trainers, or paleo food bloggers. In exchange for free drinks, they endorse your nutrient-packed goodness to their engaged followers. Hashtag integrations expand reach virally.
• Start an email newsletter providing insider details on new ingredient shipments for next week’s special smoothies. Offer subscribers-only happy hour deals to drive signups and repeat visits from loyalists.

Traditional Marketing

Traditional Marketing Ideas:

• Print flyers with quick response (QR) codes linking to your online menu and have staff hand these out near gyms, spinning studios, farmer’s markets, and health food stores. Cater to natural hubs of target traffic flows.
• Purchase local radio spot advertising during prime commute slots across pop music and talk radio stations. Throw in a witty jingle for added memorability as listeners crave their morning smoothies.
• Rent advertisement space on the back of local public transit buses or bus shelters around yoga centers and athletic complexes. High visibility at the right moment candidly plants your brand.

Blending digital tools and real-world channels diversifies marketing streams for sustaining community connections. Experiment across platforms to determine the most enticing customer capture strategies over time.

14. Focus on the Customer

Delighting health-conscious consumers through exceptional service ensures raving fans return frequently while referring family and friends. Prioritizing every patron’s experience cultivates loyalty and word-of-mouth growth.

For example, customize occasional orders for regulars by adding their favorite superfood boosts or ingredient substitutions at no charge. They’ll appreciate the personalized care and become brand champions.

Additionally, train staff on remembering repeat visitors by name and drink order. This builds brand loyalty. Getting creative with loyalty rewards further incentivizes repeat business while securing customer emails for direct outreach.

Offer free birthday smoothies or implement punch card systems where the 10th drink is free. Importing subscriber order histories into email services like Mailchimp then enables targeted win-back campaigns if patrons have not visited awhile.

Thoughtful touches flaunting your genuine commitment to stellar experiences build emotional connections beyond mere transactions. People ultimately invest in and endorse brands emulating their values and priorities. Putting client joy first with smoothies and service earns their lifelong loyalty.

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April 9, 2024

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Smoothie Business Plan: How It Works, Costs, and Profit

Taking the leap into smoothie business ownership is an involved process. It takes hard work, passion, research, planning, and a solid understanding of your investment risk and potential income. Don’t make a move without viewing our handy guide about how to start a smoothie business.

How It Works

There are two ways to start your smoothie business. First, you can learn from scratch and spend your time and money researching, planning, and hoping it works. The second option, which we will focus on, is investing in a smoothie franchise like SoBol. Investing in a SoBol franchise gives you a profit-making business model to follow while having all the advantages of business ownership. With nearly   7,000 smoothie restaurants   in the country, it’s a relatively new industry but becoming very competitive. Utilizing a proven business model is advantageous.

Smoothie Business Plan

Having a detailed plan of action is critical to business ownership. Your smoothie business plan   objective   is to provide healthy, customizable smoothies and acai bowls to customers who want quick-service meals with an emphasis on wellness. SoBol is distinctive in the market because we provide fresh fruits from local farms and top our bowls with a “secret sauce,” our homemade granola. Our   services   include providing delicious, customized, filling, wholesome bowls and smoothies to our health-conscious customers. Our   target audience   includes folks who are looking for healthy, quick meals. Perhaps those interested in fitness, those who focus on nutrition, or those with dietary restrictions. This includes every age group, and typically those with higher disposable income since price points are higher for profitability.

Bottom Line

It’s important to know all your upfront and ongoing costs associated with your SoBol smoothie business. Your initial investment and the costs necessary to begin operating a single SoBol could range from $240,800–$450,600. Actual costs will vary for each café depending on a number of factors, including market conditions and the geographic location of your restaurant, as well as the amount of construction work necessary for the site to be built out. The minimum financial requirements for a SoBol café are:

• Liquid assets of at least $200,000
• A net worth of $350,000
• Willingness to make a commitment to this venture

The following list is your estimated initial investment, so you have an idea of how much it costs to open a smoothie shop.

• Franchise Fee: $30,000
• Construction, Leasehold Improvements : $85,000–$150,000
• Construction Management: $5,000-$30,000
• Prepaid Rent and Lease Deposits: $5,000–$14,000
• Furniture/Fixtures and Equipment: $45,900–$99,500
• Signage: $7,000–$8,000
• Computer, Software and Point of Sale System: $3,000–$4,000
• Grand Opening Marketing Expenses $5,000
• Initial General inventory: $1,000–$13,000
• Initial Product inventory: $4,000–$7,000
• Utility Deposits: $900–$1,800
• Insurance Deposits: $2,000-$4,000
• Travel for initial Training: $700–$4,400
• Professional Fees: $5,500–$15,000
• Business Licenses and Permits: $3,000
• Stationery and Office Supplies: $500–$1,000
• Additional Funds (Initial period of three months): $37,300–$60,900

Total Estimate $240,800–$450,600

Remember, some of your initial start-up costs will also be in the   “ongoing” expenses   category. Those expenses include:

• Rent/utilities
• Employee salaries
• Equipment repair/replacement

At SoBol, part of your ongoing expenses include a royalty fee of 5 percent of net sales and brand development which is 1 percent of net sales.

You make money through sales of bowls and smoothies. Price points are set but difficult to average for this discussion since our menu is customizable. SoBol will help guide you through the ongoing expenses like ordering supplies and food. We use high-quality foods from vendors who give us good rates in all our franchise locations. We equip you with the training to calculate expenses, including inventory and payroll. We even help you as you search for the best staff for your store.

In return, hard work pays off. Our average store revenue is $594,000 annually even with the financial downtown brought on by Covid-19 in 2020.

Brand Recognition

The value-added bonus of working with a brand like SoBol means you are not going at this alone. SoBol has a   six-step process   that walks you through every part of the journey, from consideration through your grand opening.

SoBol provides franchisees with support like ongoing marketing, technology, and site selection. There is extensive business training. Once you open your doors, you are fully equipped with the knowledge of how to operate your store. We provide a two-week training, teaching you the ins and outs of the business. Our 15-member restaurant success support team makes sure you understand every aspect of the business as an employee, manager, and owner. You will spend time in our corporate office, meeting with our team whose job is to ensure your success. While a background in retail, sales, real estate, QSR, or business is helpful, it is not required. We teach point of sale functionality, marketing, technology, third-party delivery, accounting, and bookkeeping.

In return, we are looking for dedicated, passionate entrepreneurs who share our vision to provide super cool food and awesome experiences with a mission to improve people’s days. Our franchisees reflect our values of being a positive force, caring for others, and being passionate.

If our SoBol smoothie business plan is just what you’ve been looking for,   sign up   and be part of our family, providing high-quality products that you can be proud to serve at your SoBol location!

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Juice Bar Business Plan Template

Published Nov.11, 2016

Updated Apr.23, 2024

By: Brandi Marcene

Average rating 4.5 / 5. Vote count: 4

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Table of Content

Juice bar business plan for starting your own smoothie corner

Do you want to start a juice bar business? Well, this is one of those businesses that generate huge profits despite requiring little investment group for the business plan and very few employees. One can easily set up and run their juice bar business even by hiring two to three people.

Well, if you are entering this venture you might probably want to learn a stepwise approach on how to open a juice bar. In this sample juice kiosk business plan we’re providing all financial and other details of a juice bar startup, ‘Fructose Bar’ so that everyone can benefit.

Executive Summary

2.1 the business.

Fructose Bar will be a licensed and registered juice corner situated near Detroit St, Denver. The business will be based on offering fresh fruit juices, smoothies and other refreshments to the customers. The company will provide its customers with both sit-in and takeaway facilities.

2.2 Management of Juice Bar

Opening a juice bar is not at all difficult. You just need a few people to ensure the supply of fresh fruits and other eatables and to prepare delicious and freshening juices.

If you are looking for a guide on how to start up a juice bar business, you can take help from this sample juice corner business plan.

Fructose Bar will buy the required machinery and equipment before a month of the launch. The company will also set up a small beautiful place for those who want to enjoy juices while sitting in. Fructose Bar will hire drivers, chefs, general assistants, web developer, accountant, cleaners, and a store manager to ensure the successful running of the business.

2.3 Customers of Juice Bar

Target customers of Fructose Bar are versatile. Adults, youngsters, and senior citizens are likely to consume our juices and smoothies. The children and teens will also be one of our target groups and we’ll be providing some extra services to meet their demands.

2.4 Business Target

Our target is to become a renowned juice corner in our vicinity. We aim at increasing footfall at our site by providing healthy, nutritious, and fresh juices and some eatables. Moreover, we aim at opening our juice bar in at least two more locations in our city.

Company Summary

3.1 company owner.

Fructose Bar will be owned by Kenneth Grant. Grant is a graduate in management sciences from the University of Denver. He has worked as a manager for three years in a local restaurant. Though he has received a lot of respect in his job, he wants to quit it to start his own business and make huge profits.

3.2 Why the juice bar is being started

Grant has always wanted to start some food-related business to serve people with fresh and healthy foods. After working for three years in a resort, he found that opening juice shop business will be the most convenient and the most desirable option for him.

3.3 How the juice bar will be started

Grant will acquire the required licenses and registrations for opening a juice bar. He will buy the required machinery such as juicer machines, juice extractors, cutlery, etc. to run the kitchen portion. Moreover, to make a small place for customers to sit, he will also be purchasing comfortable furniture and tables.

Since the company will also offer salads, pastries and many eatables other than just juices, it will be hiring a few chefs. The staff as will be mentioned in the next portions will be hired a week before the launch. The company will also hire transporters to provide home delivery services and to ensure a continuous supply of fresh fruits and vegetables. Lastly, the company will hire a web developer to manage the company’s social site and to manage the online portal to take orders and payments from customers online.

If you want to estimate start up cost for a juice bar to write your fruit juice bar business plan, you can take help from here. You can also benefit from here even if you want to open a mobile juice bar because more than 80% requirements are the same.

Products of Juice Bar

Before you open a juice bar, you must decide which services and products you will be offering so that you can invest in just relevant arrangements. In this starting a juice bar business plan we’re enlisting the products and services Fructose Bar will provide.

• Fruit Juice & Nectar: Our main service will be providing fresh and pure juices of fruits like cranberry, apples, green apples, pomegranate, strawberry, plum, apricots, peach, pineapple, orange, red grapes, beet, blackberry, sugarcane, etc.
• Smoothies: We’ll offer delicious smoothies made by blending fruits with creamy milk in several combinations like banana, strawberry-banana, blackberry-raspberry mix, peach-mango, and almond-dates.
• Salads: Our third main service will be providing two to three types of salads made by fresh fruits and vegetables.
• Scoops: We’ll offer scoops of vanilla, strawberry, mango, chocolate, butter brickle, butter pecan, and moon mist ice creams.
• Snacks & Refreshments: We’ll also offer packaged snack foods, doughnuts, and pastries. Because teens and kids are usually interested in eating these types of foods.

The company will offer home delivery, dine-in as well as takeaway services.

Marketing Analysis of Juice Bar

Before starting your own juice bar business, you must carry out thorough research on your market and marketplace. It’s essential to analyze different locations to find out one in which there are relatively fewer competitors. Moreover, analyzing the buying patterns, volume and status of your customers is another important thing to do in the market analysis because usually, people with low incomes don’t spend on things like fruit juices and smoothies.

So understanding economic patterns and competitive environments by using the tools of market analysis can help you a lot in writing juice smoothie bar business plan and taking major decisions.

5.1 Market Trends

According to IBISWorld, more than 5600 juice and smoothie bars are running in the United States. Collectively these businesses have generated a revenue of $2 billion in the year 2018. The source has also reported an annual growth rate of 1.4% over the past five years. So, if you are willing to enter this venture and have planned things accurately, you surely won’t suffer a loss.

5.2 Marketing Segmentation

Knowing your customers and their financial status is really important if you are going to start some costly food-related services. Knowing your customers can help you in coming up with services that are expected to be availed by them. Since juices, smoothies, scoops are the things that can’t be afforded by low-income people so if you intend to serve them too, you must provide some additional services that can be afforded by them. And if you aim at targeting rich communities you will have to make a proper and splendid place so that they choose to come to your site.

In this juice parlour business plan on how to start a juice bar we’re providing the details of target customers of Fructose Bar.

Business plan for investors

The detailed marketing segmentation of our target audience is as follows:

5.2.1 Passers-by: The biggest consumer of our products will be passers-by that will include people of all ages. Since our corner will be located in a crowded place which is near to schools, offices and shopping centers so we’ll employ techniques like the attractive display to convert passers-by and tourists into our customers.

5.2.2 Residential Community : Residential community isn’t really far from our location so we expect nearby residents to avail our services too. Moreover, through our home-delivery business services , residents who don’t want to come to us are expected to consume our products by paying online.

5.2.3 Working Class: Another target customer of ours will be the working class. In fact, this group can become our biggest consumer as, after an exhausting and tiring routine, working men and women opt for taking something energizing that is good for their health too.

5.2.4 Teens & Children: The last group of our target customers comprises of teens and children who’ll either be accompanied by other groups of our customers or will be coming to us themselves. Since this category isn’t much attracted to taking healthy fruit drinks thus we’ll be providing scoops, and snacks so that they can also have something to buy from us.

[get_in_touch_small text=”Any questions?” bold=’Get in Touch’]

5.3 Business Target

Our business targets to be achieved over the span of the next few years are given here:

• To increase our sales by 8% every month for the first year and by 14% every month for the second year
• To earn a net profit margin of $10k per month by the end of the first year and $15k by the end of the second year
• To establish another juice bar in our city by the end of the first four years
• To establish and maintain a minimum cash balance of $120k

5.4 Product Pricing

Since, Fructose Bar will be providing extremely clean, fresh and nutritious juices and smoothies to its customers, it has decided to keep its prices in almost the same range as that of its competitors. After all, the company owner doesn’t want to compromise on quality by compromising on prices.

Marketing Strategy

OGS provided the services I needed in an excellent fashion. Feedback was accommodated continuously throughout and changes were fast and professional. A very positive experience with the result being a great business plan. Thanks, Bill Ostrom , Go Kin .

Before opening a juice bar business it’s necessary to think about ways that can help you in getting ahead of your competitors and approaching your target customers.

6.1 Competitive Analysis:

Before making fresh juice bar business plan Grant did research on his competitors so that he can come up with features that others lack. Competitive aspects defined by Fructose Bar are given here:

Our biggest competitive advantage is that we’ve established a comfortable place for our customers to sit in and enjoy our offerings. Our second biggest aspect is that we will be taking orders online so that if customers want to have fresh juice for themselves but don’t want to stay or wait at the stop, they can order us 10 to 15 minutes before they walk by there. Thirdly we will provide snacks and scoops besides juice and smoothies so that every person including kids and teen can have something to buy from us.

And the last thing that can benefit us is our excellent location which is near to offices, institutes resident community as well as shopping areas.

6.2 Sales Strategy

We will offer a 10% discount on our servings for the first month of our launch. To introduce our healthy and fresh offerings to the people we’ll offer a 75% discount on all our products for the first two days of our launch. Lastly, we’ll advertise our products and sitting area on social media to approach distant target customers.

6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Personnel plan

7.1 company staff.

The staff you hire can affect your business in the long run. So if you are looking for how to set up a smoothie bar you should first devise a plan to find out the most suitable employees for your business.

Grant will oversee all the operations himself, however, he’ll hire the following people:

• 1 Co-Manager to manage the bar
• 1 Accountant to manage financial records
• 3 Chefs to prepare products & juices
• 3 General Assistants to carry out routine tasks
• 1 Driver to supply products needed by the juice bar
• 2 Drivers to deliver goods to homes
• 3 Cleaners to maintain juice bar
• 1 Web Developer to run company’s sites and record online orders
• 1 Sales Executive to carry out sales strategy
• 1 Front Desk Officer as a receptionist

7.2 Average Salary of Employees

Financial plan.

If you are opening a juice bar, you need not worry about how much does juicing cost because the startup doesn’t require a lot of investment. Keeping in view the few requirements to start this business, people usually think that is a juice bar profitable or not. The answer is that the juice bar business is profitable if you select your location wisely.

Well, if you want to take a relatively larger startup, like Fructose Bar, you must have to develop a thorough financial plan. Through a financial plan, you can easily estimate profits and losses and can make planned transactions, investments, and expenses.

You can get an idea of an effective financial plan from this sample financial plan of Fructose Bar.

8.1 Important Assumptions

8.2 brake-even analysis.

8.3 Projected Profit and Loss

8.3.1 profit monthly.

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

8.5 Projected Balance Sheet

8.6 business ratios.

Juice Bar Business Plan Sample in PDF

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STEP 1: Pre-Qualification

A Tropical Smoothie Cafe Franchise Development Representative will contact you to provide an overview of what is involved in joining our franchise family and to answer any initial questions you may have.

STEP 2: Franchise Application

Our franchise application is a brief four-page document, completed by you, that helps us get to know you, your business background and experience, financial capabilities, goals and interests, management style, etc. There is no cost associated with submitting your application and it is non-binding. It simply allows us to learn a little more about you!

STEP 3: Franchise Disclosure Document (FDD) Review/Business Planning Tools Provided

By law, every franchisor must deliver to its prospective Franchise Owner a copy of its FDD to ensure that the Franchise Owner prospect has all the pertinent information about our company, business model, and every aspect of our business relationship with our Franchise Owner. We will also provide you with business planning tools to continue your due diligence.

STEP 4: Program Review

Once we have all required documentation on file, your Franchise Development Representative will schedule a time with you to do a Virtual Brochure Presentation, which will give you more detailed information on franchisee support, real estate procedures, design and construction process/assistance, and local and national marketing programs.

STEP 5: Discovery Day (Optional)

We welcome you to come to our Support Center in Atlanta, GA, to meet the team in person. If this is of interest to you, your Franchise Development Representative can help you coordinate the details.

STEP 6: Executive Committee Approval

Once our Franchise Leadership Team has approved your application and we have all the legally required documentation from you, we will draw up your Franchise Agreement.

STEP 7: You’re now on your way to becoming a proud owner of a Tropical Smoothie Cafe!

The final step in our process is for you to sign the Franchise Agreement. Once the agreement is signed, the site selection process, and your journey to opening your first Tropical Smoothie Cafe begins.

See the highlights of our history and incredible growth.

VISIT ABOUT US

It’s tropic time. Join our Franchise Family.

Complete the form or call 770-580-2333 , and a Tropical Smoothie Cafe franchise development leader will reach out to you with more information.

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I and/or my business partner(s) have the following financials

• NET WORTH * --- Less than $350,000 $350,000 - $499,999 Greater than $500,000
• LIQUID CAPITAL/CASH AVAILABLE FOR INVESTMENT * --- Less than $125,000 $125,000 - $249,999 Greater than $250,000

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Tropical Smoothie Cafe, LLC 1117 Perimeter Center West, Suite W200 Atlanta, GA 30338 770-580-2333 TropicalSmoothie.com

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*$1,248,276 Top 50% Average Net Revenues. *$979,491 System Wide Average Net Revenues. Based on our fiscal year ending 12/31/2023 and includes 1,151 Restaurants that were open for at least 12 months as of 12/31/2023. Excludes non-traditional locations and Restaurants that were not open for at least 357 days in 2023. This information appears in Item 19 of our Franchise Disclosure Document. Your results may differ. There is no assurance that you will do as well.

†The initial investment range is $300,000-$720,500. The range is based on estimated costs for End-Cap or In-Line Tropical Smoothie Cafe Restaurants, which include those located in or at “strip style” retail shopping centers but does not include drive-thru Restaurants. For fiscal year 2023, these End-Cap and In-Line Tropical Smoothie Cafe Restaurants typically ranged in size from 1,200 to 1,900 square feet. If your Franchised Business includes a drive-thru, the additional expense (including the cost of leasehold improvement, restaurant fixtures and equipment, and other costs) would be approximately $35,000 to $55,000. See Franchise Disclosure Document for additional information regarding investment costs. The average investment does not reflect tenant improvement allowance. For 2023, the average tenant improvement allowance was $43,500.

This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. It is for information purposes only. The offering is by prospectus only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. F-9894), New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. New York State Disclaimer: This advertisement is not an offering. An offering can only be made by prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. CALIFORNIA DISCLAIMER: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. ©2024 Tropical Smoothie Cafe, LLC, 1117 Perimeter Center West, Suite W200, Atlanta, GA 30338.

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DEBORAH VON KUTZLEBEN

Chief marketing officer.

Von Kutzleben most recently served as vice president of brand strategy, advertising and menu at Arby’s. Prior to that, she spent 22 years at BBDO Worldwide, where she was executive vice president and senior director for the global advertising powerhouse, leading campaign strategy and execution for many large national brands.

CHARLES WATSON

Chief executive officer.

Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise system’s sustainable growth, the success of its franchisees, and the execution of the brand’s Inspire Better mission.

Prior to being named CEO in 2018, Charles served as the chief development officer for Tropical Smoothie Cafe. In that role, he was responsible for all aspects of franchise development, real estate, design and construction and franchise administration and helped grow the system from 265 open units to 725 open units. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles’ aggressive goal to hit 1,500 locations by the end of 2024.

A veteran franchise professional, Charles has worked for several hospitality-related companies including Intercontinental Hotels Group and US Franchise Systems. Charles also serves on the boards of the International Franchise Association (IFA) and the Certified Franchise Executive (CFE) program.

Charles is a graduate of The Hotel School at Cornell University and holds a Master of Business Administration from The Terry College of Business at The University of Georgia.

RICHARD KEY

Chief operations officer.

Richard Key serves as the Chief Operations Officer, responsible for overseeing the operations team and its support and training of the Tropical Smoothie Cafe franchise community. Richard has served in a franchise operations capacity for more than 20 years with brands such as TCBY, Carvel, and Moe’s Southwest Grill. Prior to joining Tropical Smoothie Cafe, Richard was the Vice President of Operations, West Division, for Papa Murphy’s International where he was responsible for field operations and marketing.

CHERYL FLETCHER

Chief development officer.

Cheryl Fletcher joined Tropical Smoothie Cafe in July of 2017. In her role as Chief Development Officer, Cheryl drives the brand’s franchise development sales, real estate and design and construction. Previously, Cheryl held a 17-year tenure with Popeyes, during which she served as Vice President of Franchise Development, Vice President of Development Strategic Planning, and Director of Investor Relations and Finance.

PAUL MARSDEN

Chief financial officer.

Paul Marsden oversees development and execution of financial strategies to support the company’s business plans. With extensive experience in the food service industry, Paul comes to Tropical Smoothie Cafe from Popeyes, where he served as the Chief Accounting Officer and spent nearly two decades working in the brand’s financial and accounting departments.

GENERAL COUNSEL

Pete Ward advises Tropical Smoothie Cafe on all legal and business matters, including franchising, real estate, labor and employment, litigation, intellectual property, licensing, and other commercial matters. Prior to joining Tropical Smoothie Cafe, Pete served as the Deputy General Counsel and Chief Compliance/Risk Officer at Popeyes for over 10 years and has extensive experience handling corporate transactions, both in-house and in private practice.

MICHAEL LAPID

Chief information and digital officer.

Michael Lapid joined Tropical Smoothie Cafe in October of 2019 to the role of Chief Information and Digital Officer. Michael brings 20 years of foundational IT skills and core functions of digital knowledge critical to shaping our journey to reach guests via innovative technologies. Previously with Papa John’s International as the Vice President, Global Digital Technology, Michael is a seasoned technology executive with vast engineering and operations expertise, leadership, and a deep understanding of digital technology and guest experiences. At the start of his career, Michael’s ambitious spirit led him to develop a point of sale system, Hot Sauce.

MARK MONTINI

Mark Montini joined Tropical Smoothie Cafe as Chief Marketing Officer in October 2019. In this role, Mark leads brand, marketing, product, and digital innovations – core functions of delivering the remarkable guest experience that drives Tropical Smoothie Cafe’s success. Prior to Tropical Smoothie Cafe, Mark served as Chief Marketing Officer with Floor Coverings International where he was responsible for driving the brand’s digital transformation and leadership position in service-based franchising. Early in his career, Mark served the franchise industry as a supplier, delivering innovative technology-enabled marketing strategies to help emerging franchise concepts rapidly scale and grow revenue through local-level marketing and sales. Mark serves on the board of the Institute of Certified Franchise Executives.

10+ Best & Profitable Smoothie Business Ideas [2023]

By Nick Cotter Updated Feb 07, 2024

Our List of 10+ Best Smoothie Business Ideas:

Superfood smoothie bar, organic smoothie delivery service, smoothie truck, smoothie subscription box service, smoothie catering, smoothie smoothie cafe, smoothie meal replacement service, smoothie retail kiosk, smoothie pop-up shop, smoothie juice bar.

Hey there, future smoothie mogul! Ready to blend up some success in 2023? You've landed at the right spot. We're about to dive into a juicy list of the 10+ best and most profitable smoothie business ideas for the coming year. Whether you're a fruit fanatic, a veggie virtuoso, or just someone who's passionate about promoting healthy, delicious beverages, we've got a treasure trove of ideas that could turn your entrepreneurial dreams into a refreshing reality.

Now, you might be wondering, "Why smoothies?" Well, let's look at the facts. The global smoothie market is booming, with a projected worth of $17 billion by 2024. People are more health-conscious than ever, and smoothies are a convenient, tasty way to get those vital nutrients. Plus, who doesn't love a good smoothie, right?

So, buckle up, grab your blender, and let's get ready to whizz up some inspiration. By the end of this article, we hope you'll be brimming with ideas and motivation to start your own smoothie empire. Let's get started, shall we?

There is a growing trend in the food industry towards 'superfoods', and one manifestation of this is the rise of the superfood smoothie bar. But what exactly is a superfood smoothie bar, and why might it be a smart choice for a new business venture?

• A superfood smoothie bar is a cafe or juice bar that specializes in creating fresh, healthy beverages using ingredients that are considered particularly nutritious or beneficial for health
• These ingredients might include fruits, vegetables, nuts, seeds, plant-based milks, superfood powders (e.g. açai, spirulina, maca), and supplements (e.g. protein, collagen, probiotics)
• The concept of a superfood smoothie bar is based on the idea that people are increasingly interested in consuming foods that offer functional benefits, such as improved energy, digestion, immunity, and mood
• Additionally, superfood smoothies and juices are often seen as a convenient and tasty way to 'pack in' several servings of produce and other nutrients into one easy-to-consume beverage
• As a business idea, a superfood smoothie bar has a number of potential advantages:
• There is already a growing demand for this type of product, as evidenced by the popularity of existing smoothie and juice franchises (such as Smoothie King, Jamba Juice, and Juice It Up!)
• A superfood smoothie bar can differentiate itself from competitors by offering a wider variety of ingredients, flavors, and functional benefits
• Superfood smoothies and juices are relatively quick and easy to prepare, which can help to maintain a fast customer turnover rate in busy locations (e.g. near offices, gyms, and parks)
• Many superfood ingredients, such as frozen fruits and vegetables, are relatively cheap and have a long shelf life, which can help to keep costs low and reduce food waste
• There is also room for upscaling and diversifying, expanding to new locations or partnering with other healthy food vendors to offer expanded menus

If you're looking for a business idea that's healthy, hip, and on-trend, you might want to consider starting an organic smoothie delivery service. But what exactly is an organic smoothie delivery service, and why would it make a good business idea? Here's a brief overview.

• Organic smoothies are drinks made from fresh produce that are blended together to create a nutritious and delicious beverage.
• An organic smoothie delivery service is a business that prepares and delivers these drinks directly to customers' homes or workplaces.
• This type of service is particularly appealing to health-conscious customers who are looking for a convenient way to stay on track with their nutrition goals.
• Organic smoothie delivery services can offer a variety of flavors and ingredient combinations that cater to different dietary needs and preferences, such as vegan or gluten-free options.
• Customers can often choose between one-time purchases or subscription services, which can provide consistent revenue for the business.
• Starting an organic smoothie delivery service requires relatively low overhead costs and can be run from home, making it an attractive option for entrepreneurs who are just starting out.

In summary, an organic smoothie delivery service can be a smart and healthy business idea for entrepreneurs who are passionate about nutrition and wellness. With the increasing demand for healthy food and convenient delivery services, there's never been a better time to jump on this trend.

Examples of successful businesses:

The smoothie business industry is a thriving sector with a wide array of successful companies. Here is a list of some successful smoothie businesses:

• Jamba Juice
• Planet Smoothie
• Smoothie King
• Boost Juice Bars Australia
• Tropical Smoothie Cafe
• Kona Red Hawaii Inc.

If you're looking for a unique business idea that will hit the ground running, consider starting a smoothie truck!

• A smoothie truck is a mobile food truck that specializes in serving up delicious, healthy smoothies.
• These trucks typically offer a variety of different smoothie flavors, which can be customized with different mix-ins and toppings to suit each customer's taste.
• One of the biggest benefits of running a smoothie truck is that it's a low-cost way to enter the food service market. Compared to brick-and-mortar restaurants, food trucks have lower overhead costs and can be started with a relatively small investment.
• In addition, smoothie trucks are becoming increasingly popular among health-conscious consumers who are looking for tasty and nutritious options on-the-go.
• Because smoothie trucks are mobile, they can be taken to different locations depending on the needs of the business. This can be especially advantageous for events like music festivals or sports games, where a lot of foot traffic is expected.
• As with any business, there are some challenges to running a smoothie truck, such as obtaining the necessary permits and licenses, investing in a reliable vehicle, and building up a loyal customer base. However, with the right preparation and planning, a smoothie truck can be a profitable and fulfilling business venture.

More resources:

Are you a smoothie lover? Do you enjoy trying new flavors and ingredients in your smoothie recipes? Then a smoothie subscription box service might be just the thing for you! Not only can it provide you with a convenient way to enjoy a healthy drink, but it can also be a great business idea too.

• A smoothie subscription box provides customers with a monthly or weekly delivery of pre-packaged ingredients and recipes to create their own smoothies at home
• This business model is perfect for people who want to maintain a healthy lifestyle but have busy schedules
• It appeals to individuals who may not have the time or expertise to create their own smoothie recipes or shop for ingredients
• A subscription box service allows for a recurring revenue stream and can help build a loyal customer base
• Subscription box services can be customized to cater to various dietary needs and preferences, such as vegan or gluten-free options
• With the rise of health consciousness, a smoothie subscription box service can tap into a growing market and appeal to a wide range of customers

Are you a fan of delicious, healthy drinks that you can enjoy on-the-go? If so, you're probably familiar with smoothies. These refreshing beverages come in countless varieties and have become increasingly popular in recent years, making them ripe for business opportunities. One such idea is smoothie catering, which is a unique way to provide your customers with healthy and customizable drinks for any occasion.

• What is smoothie catering? Simply put, smoothie catering involves creating and serving smoothies at events, parties, and other gatherings. This can be done in a number of ways, such as setting up a smoothie bar or providing pre-made drinks.
• Why would it make a good business idea? There are plenty of reasons why smoothie catering could be a lucrative and rewarding business venture. Here are just a few:
• Healthy and delicious: With more and more people looking for healthy options, smoothies are a great way to provide a nutritious, flavorful drink that everyone can enjoy.
• Customizable: Smoothies can be tailored to suit individual tastes and dietary needs, making them a versatile choice for catering events.
• Low start-up costs: Compared to other catering or food-based businesses, smoothie catering requires relatively minimal start-up costs, making it an accessible option for entrepreneurs on a budget.
• Appeal to a range of customers: From busy professionals to health enthusiasts to children, smoothies have a broad appeal that can help you tap into a variety of customer bases.
• How can you get started? Ready to start your own smoothie catering business? Here are a few tips to get you started:
• Develop a menu of smoothie options that can be easily customized for different events.
• Invest in quality blenders and other equipment to ensure that your smoothies are consistently delicious.
• Decide on a pricing strategy that is competitive yet profitable.
• Market your services to local businesses, event planners, and other potential clients through flyers, social media, and word-of-mouth.

Related business ideas:

A smoothie is a refreshing blend of fruits, vegetables, and other ingredients like nuts, seeds, and yogurt, sweetened with natural sweeteners like honey, agave, or dates. It is a healthy and convenient way of consuming different nutrient-rich foods at once. Smoothie cafes are establishments that specialize in creating sumptuous, nutritious, and affordable smoothies, and other complementary products like energy bars, wraps, salads, and sandwiches. Smoothie cafes are becoming increasingly popular, and it is no surprise why.

• Smoothies are the new way to consume your daily nutrients without spending too much time or inconveniencing your schedule.
• Smoothies are healthier than most fast foods and offer sustainable energy boosts that last longer.
• Smoothie cafes serve the health-conscious community, increasing the demand for new and exciting flavors and options that cater to their dietary and nutritional needs.
• Smoothie cafes can offer reasonable prices since they do not require expensive equipment, and are easy and low cost to set up.
• Smoothie cafes have low overhead costs compared to other restaurants or cafes as they do not require extensive food preparation, kitchen facilities, or professional chefs.
• Smoothie cafes have a simple operating process, making it easy and straightforward to train staff and manage workflow.
• Smoothie cafes have broader market appeal, both to the young and old, including fitness enthusiasts, health-conscious parents, and students looking for refreshing alternatives to caffeine-packed drinks.

A smoothie meal replacement service is a business that offers customers the convenience of having a healthy, filling meal in a blended form that can be enjoyed on-the-go. With busy schedules and the increased demand for healthy meal options, this business idea has become increasingly popular among health-conscious consumers. Here are some reasons why a smoothie meal replacement service makes a good business idea:

• Healthy Option - Smoothies are an incredibly healthy meal option. They can be packed with fruits, vegetables, protein, and other nutrient-dense ingredients that can help customers reach their health goals.
• Convenient - Today's fast-paced world demands convenience. Providing healthy, quick meal options is essential. Smoothies are perfect for busy individuals who don't have time to prepare a meal but still want to eat something filling and nutritious.
• High Demand - There is an increasing demand for healthy meal options, and offering smoothies as a meal replacement service meets this need.
• Customizable - Smoothies can be customized to fit individual dietary needs or personal preferences. Having a variety of smoothie options that cater to a range of tastes and dietary needs can attract a larger customer base.
• Repeat Business - Customers who incorporate smoothies into their daily routine are likely to purchase them frequently, leading to reliable and repeat business for the smoothie meal replacement service.

In conclusion, a smoothie meal replacement service has the potential to be a successful business idea due to its customizable, healthy, convenient, and high-demand nature, which can lead to repeat business and customer loyalty.

Smoothies have become a popular beverage for health enthusiasts and fitness junkies alike. They are not only delicious and refreshing, but they also provide a healthy dose of vitamins, minerals, and antioxidants. In recent years, smoothie retail kiosks have gained popularity as a profitable and sustainable business idea. Let's dive into what a smoothie retail kiosk is and why it's a good business idea.

• What is a smoothie retail kiosk?
• A smoothie retail kiosk is a small retail stand or booth that specializes in serving fresh fruit smoothies.
• These kiosks are typically located in high-traffic areas such as malls, airports, and train stations.
• Smoothie retail kiosks can be either stationary or mobile, meaning they can be transported to different locations to serve customers.
• The kiosks generally have limited menu options, with a focus on healthy smoothie beverages.
• Why is a smoothie retail kiosk a good business idea?
• Smoothies are a popular beverage choice for health-conscious individuals, particularly in urban areas where people are constantly on the go.
• Smoothie kiosks are a low-cost, low-risk business idea as they require minimal startup costs and overhead expenses.
• The popularity of smoothies allows for a high volume of sales, particularly in areas with high foot traffic, which can lead to high profits and return on investment.
• The kiosks can cater to a variety of dietary preferences, including vegan, gluten-free, and dairy-free options, catering to a wider customer base.
• Smoothie kiosks offer an opportunity for entrepreneurs to use creativity, innovation, and branding to differentiate themselves from competitors and create a unique customer experience.

Looking to start a fun and innovative business in the food industry? Consider opening a smoothie pop-up shop! These temporary shops offer a variety of delicious and nutritious blended drinks, all made with fresh ingredients and served up in a convenient and portable way. But what exactly is a smoothie pop-up shop, and how can one succeed in this niche market? Let's take a closer look.

• What is a smoothie pop-up shop? Simply put, a smoothie pop-up shop is a temporary food stand or stall that specializes in selling blended fruit and veggie drinks, known as smoothies. These shops may be set up at events such as farmers' markets, festivals, or outdoor concerts, or they may pop up in a fixed location for a limited time. Some smoothie pop-up shops may also offer other healthy snacks such as energy bites or granola bars.
• Why would it make a good business idea? There are many reasons why a smoothie pop-up shop could be a great business idea, including:
• Healthy and convenient: With more and more people looking for healthy food options on the go, a smoothie pop-up shop provides a quick and easy way to satisfy this demand.
• Low startup costs: Compared to opening a traditional brick-and-mortar restaurant, a pop-up shop requires minimal startup costs.
• Flexibility: As a pop-up shop, you can be nimble and test out different products, locations, and target markets to see what resonates best with customers.
• Seasonality: Depending on where you're based, you can target seasonal produce and flavors, creating a unique and changing menu that keeps customers coming back.
• Branding: Pop-up shops allow for greater creativity and flexibility with branding, allowing you to create a unique and memorable experience for customers.
• How to succeed in the smoothie pop-up shop business? While there's certainly potential to make a lot of money in this business, there are also plenty of challenges to navigate. Some tips for succeeding include:
• Location, location, location: Choose your pop-up location carefully, as this can make all the difference in terms of traffic and sales. Consider where your target market is likely to be.
• Marketing: Use social media and other online tools to promote your pop-up shop and get the word out. Encourage customers to share their experiences on social media and offer incentives for doing so.
• Product: Make sure your smoothies are delicious, nutritious, and visually appealing. Experiment with different flavors and combinations to keep things interesting.
• Service: Provide friendly, efficient service and make sure your customers feel heard and appreciated. Build relationships with your regulars.
• Operations: Pay close attention to the logistical details of running a pop-up shop, such as ordering supplies, setting up and breaking down, and managing the financials. Stay organized and don't overlook the importance of good record-keeping.

If you're looking for a business idea that's on-trend and has potential for growth, opening a smoothie juice bar could be a viable option. In recent years, the demand for healthy food and drinks has increased, and smoothie juice bars have become increasingly popular among health-conscious consumers. But what exactly is a smoothie juice bar, and why would it make a good business idea? Let's take a closer look.

• Smoothie juice bars specialize in serving different kinds of nutritious drinks like smoothies, juices, and protein shakes.
• They customize their drinks according to their customers' preferences, dietary requirements, and health goals.
• Most smoothie juice bars also sell a range of healthy snacks to complement their drinks.
• These bars usually have a modern and trendy decor, with a comfortable ambiance and free Wi-Fi, making them an ideal destination for health-conscious individuals looking for a place to work or study.
• Smoothie juice bars can be situated in various locations, such as fitness centers, malls, high traffic streets, and even as standalone kiosks.
• Customers love frequenting smoothie juice bars because they offer a healthy alternative to high-calorie, processed foods and drinks.

Overall, opening a smoothie juice bar can be a smart business decision, especially if you're passionate about health and wellness, and have an entrepreneurial spirit. With the right marketing, a unique menu, and a welcoming atmosphere, your smoothie juice bar could become a beloved destination for health-conscious individuals in your community.

More helpful resources about LLCs:

I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

Smoothie Drink Business Plan – How to Start a Juice/Smoothie Shop

These days you go anywhere around the streets of United States and you will find various juice and smoothie shops selling various drinks of various fruits and flavors. These shops attract numerous people who are health conscious.

Earlier people who would gulp down non-alcoholic drinks over a conversation like Coca-Cola now prefer smoothies and juices. The health conscious generation has made this business lucrative and amazingly successful.

Office going individuals, school and college going students and people out in market areas prefer smoothies and juices regularly for rehydration. With such immense popularity this business has become a success with limited resources and investment.

United States has seen an immense growth in this sector with a market of $2 billion which is expanding at 2.9% growth rate employing more than 36000 people all across USA.

Smoothie and juice business can be opened in two ways. The first way is a proper outlet in a shopping mall or chain store and the second is a mobile shop based on a food truck concept or temporary made shop on the subway. 

The first type can have additional cost attached since renting a space in a mall or shopping street is a bit costly while the second one is a bit cheap and you get lots of advantages over the former one.

Smoothie and Juice Business: An Overview

Smoothie and juices are basically liquid extracts of fruits along with other mixtures like ice cream, chocolate, berries, dry fruits, etc. with added flavor that not only makes your drink healthier but also adds flavors to it making it a preferable tasty drink.

There are various options to choose for yourself among various fruits, vegetable, chocolate milk, cream and ice cream. They come with various combinations and flavors. From small, middle to large range. 

Though there is not fixed varieties that can be available at such shops but you will get some standard items at nearly all shops. Every such seller in its capacity tries to add some special items to woo his customers.

The good thing about this smoothie shop is the affordable price at which they offer such items. Though the rates in malls and prime shopping centers can be high given the expensive nature of the market, rent, etc. 

Starting your own Smoothie/Juice Bar

Many a times when we visit such shops we often get intrigued at their success and try to calculate how much money they mint every day from these businesses. One part of our mind often entertains this idea of starting one’s own business but such businesses cannot be opened merely by fascinating thoughts.

In order to open your own business it is important that you not only look at the fascinating side of successful earnings but also at the hard work and the planning that is required to open such business. 

Only when you are convinced that this business is for you and you can make an impact in the market through your business then you must proceed ahead. To proceed ahead is to plan about your business thoroughly.

The first step that you must take is to make a business plan for your smoothie business. This plan should be thoroughly expresses and extensively explained in order to tough all necessary points.

Below are the key points that should be explained and researched in detail. These points form the basic structure of your business plan and that will guide you towards the inception and success of your business. 

Key Features of Smoothie and Juice Business Plan

There are various facets of a business that cannot be understood in a simple way unless you take the pain of going into the details. Some aspects of business though they may not be very critical at prima facie but do impact your business. 

All such aspects need to be examined and understood in detail while you are writing your business plan. Some of the key features that should be given special importance are given below. 

Learning the Business from Inside and Outside

Through research of the market and feasibility study, ask yourself some questions, brief details about your business, your target market and location.

• Resources Required for your Business
• Workforce or Labor Requirement
• Tools, machines and Equipment

Capital Investment Required

Return on investment, summary and future prospects.

Before making any move it would be beneficial for you if you try to learn the basics of the business. Two methods can be used. The first is learning from outside which implies that you observe few such smoothie bars, interact with their employees and owners and ask them questions. 

You will also be required to thoroughly research through various research papers made on this business. Analyzing the market, the earnings of each shops, their concept of business, location, etc. 

The second method is to learn from inside. This method gives you a confidence boost since you become a member of this business by being an employee of any of these smoothie shops. Work for at least 2 or 3 such smoothie bars and gain experience.

Your one year of working will give you ample of ideas and insights that you will be able to start your own business with confidence. 

While working as an employee you will gain the understanding of how to start and run such business while your research over the smoothie market will help you understand the market.

Any such business is spread over a cluster that can be identified as regional, state and country level. United States has a market of $2 billion employing more than 36000 people. 

You must research the market in all the clusters to understand how the market really works. When the is the peak season of the market, how preferences for juices change with change in season, what impact locations make, who are your target market, etc. 

Feasibility study is a similar concept but it goes much deeper than a normal research. This method uses various scientific methods which is generally used by professionals. So if you want to can hire an expert to do a feasibility analysis of your business.

After going through the above two steps you will get a deep insight of the smoothie and juice market. This will also propel you to ask some questions to yourself. 

Whether this business is the right choice for you? 

Is it profitable for you?

Are you driven by passion or sense of business? And there will be various more questions that will come to your mind. For all such questions you need to find a concrete answer and only after this if you are convinced and confident that you should go ahead to start then you must go ahead.

What is your business all about? Mention such details extensively. What are the niches, items and cuisines you aim to sell to your customers? What is the method of preparation you will use? 

Write about them in detail while consulting someone experienced in this field. Also mention the details of your business regarding the ownership of your shop or food truck, money that you have as capital, number of employees in your business, etc.

Mention about the goods and services you aim to avail, the cost that is involved, pricing, equipment you will use, methods, flavors, etc. 

What is your target market?

Are you targeting school going students or are you targeting college or university level youngsters? Is your target mostly confined to working professionals who take a break or come for conversation while gulping down smoothies? 

Or it targets everyone generally who happens to cross your shop? 

Much depends on the location of your business. Is your business located at a crowded market place or it is located near a school, college, university or various offices? 

You can choose the location by understanding the market of the place you aim to start your business at. Also care to note the existence of other smoothie bars at such places. Competition reduces the profits and therefore you must choose your location smartly.

Resources required for your Smoothie Business

It is time to gather and manage resources necessary to start your business. Firstly, if you are going to use a store space for business you need to renovate the shop as per the requirement.

You can use similar designs as used by other smoothie shop with a unique theme that looks cool and attractive. A good infrastructure with standard furniture, glasses, screens, etc. attracts customers. 

Secondly, if you are using a food truck or a roadside stall then you need to build it as per the requirement. You can use similar designs and modules as is used by standard food truck brands. Use of graphics, themes and fonts should be attractive and classy so that your customers have positive experience of your stall.

Your experience and guidance of experts can help you in managing all these resources and building your stall. 

Tools, Machines and Equipment

There are various machines, tool and equipment that are used in the smoothie business for preparing various cuisines, beverages and smoothie. Some of them are:

• Ice Machine
• Citrus Juicer
• Refrigerator
• Multifunctional Juicer
• Automatic Fruit and vegetable peeler
• Cash Register/point of sale
• Bar Counter
• Closet to Store Inventory
• Microwave, Gas Stove, etc. 

Based on your requirement you can also have other equipment as this list is not exhaustive but illustrative. You can own most of them and can rent few of them at initial stage of your business.

Workforce and Labor

It is obvious that you cannot alone run the business therefore it would be wiser for you to hire few staff who will serve, cook and manage the business. The size of your workforce depends on the number of customers you cater every day and the size of your business.

You should hire staffs that are multi talented so that they can handle multiple works at a time. Service is one such important factor that impresses your customers and boosts your revenue therefore insure that your service remains impeccable.

Good service requires standard presentation of whatever service you render. Your staff should be polite to customers, should here their orders at first instances and serves as quickly as possible. 

At the end of the day your customer should feel satisfied not only with what you serve but also how you serve.

After doing proper research and conducting feasibility analysis report you will get a proper estimate of expense that you have to incur in order to start your smoothie business. 

Try to minimize spending where it is possible. Like you can go for a second hand food truck base rather than a new one. You can lease the business space, lease costly machines, furniture, etc. 

What you must not compromise while spending is the quality of your product and service along with presentation. A proper standard helps you in building a brand of whatever business you do. 

This can be understood by looking at various such shops that are running at your vicinity of the same product or service but there will be one shop that most people recommend. This is because of the uncompromising nature of the product and service they render.

This is determined by the capital you have invested along with the pricing of goods and services. Revenue is the central theme for any business and your business to should focus on generating revenue. 

A harmonization between standard and qualitative product and service offering and revenue generation should be made. Cutting cost on miscellaneous expenditure and value addition of products can give you good returns.

For your smoothie shop, also offer some fast food items especially as snacks which will work as a value addition. Some addition of flavor or mixture in your juice or smoothie also enhances the price. 

Make sure whatever you offer is value for money. Don’t charge too much nor too less. At the end of the day your customer should be satisfied. 

Plan a bit about the future of your business. Future doesn’t always denotes 15 or 20 year plan but 1-5 year plan in case of this type of businesses. 

Do you aim to remain as you are or you aim to expand your business? Expansion generally denotes adding more products and services in your business or opening another such shop at some distance. 

Even an overview of such future prospect will be enough. This helps you in raising money through loan, earnings from your business and investment from investors. If you have some future plan you can start to save money for such plans.

You will need a business plan, to cover the basics of the type of business you intend to start and the strategies you will use to succeed. You will also likely need access to capital, and any licenses or permits which are required to operate a food service business.

The equipment you will need will vary depending on the size of your business and type of smoothie drinks you plan to offer. Generally, you will need a large refrigerator for storing ingredients, a large blender for preparing the drinks, and other kitchen equipment such as a chopping board, knives, cups, straws and additional kitchen utensils and supplies.

There are many ways to effectively market your smoothie drink business. Consider using search engine optimization (SEO) techniques to make sure your website appears on the first page of any relevant search results. Social media can be an effective way to promote your business and engage with your customers. Develop a strong content marketing strategy to regularly share useful and relevant information with customers. Lastly, work with local stores, restaurants and other businesses to gain additional exposure.

You will need to check with your local regulations to determine the specific licenses and permits you will need for a smoothie drink business. Generally, you will need a business license, any food service permits, health permits and potentially local zoning permits.

The costs of starting a smoothie drink business will vary depending on the size and scope of your business. Generally, the costs will include initial startup costs, such as equipment and supplies, as well as ongoing costs such as ingredients, marketing, utilities and licenses/permits.

Depending on your goals and resources, you could consider offering other mindful services, such as nutrition coaching, detox programs, guided meditations, health and fitness classes or workshops, and meal plans.

Your pricing should take into consideration the cost of ingredients, labor and overhead. You should also consider the current market rate for smoothie drinks in your area. It’s best to start with a basic offering and move into more advanced options as your customers become familiar with your business.

Consider incorporating popular trends, such as organic and locally sourced ingredients, adaptogenic mushroom powders, and alternative sweeteners, into your recipes. Consider offering subscription-based packages or services, as well as offering delivery or pick-up options.

Operating a smoothie drink business requires planning, commitment and hard work. However, with the right skills and knowledge, it can be an enjoyable and rewarding venture.

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Tropical Smoothie Cafe Franchise Financial Model

Fully editable financial model template in Excel format specifically built for Tropical Smoothie Cafe franchises with the latest Franchise Disclosure Document

• The model presented above is an example
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• 3 pro forma financial statements
• 20+ charts & metrics (breakeven, ROI, etc.)
• 40hrs of work put into this spreadsheet
• Business valuation
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CUSTOMISED FOR Tropical Smoothie Cafe FRANCHISES

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You don’t have to do anything. We built your financial model template with the latest available financial data from the  Franchise Disclosure Document

What's inside

This financial model template include everything you need for your business plan.

• Profit and loss
• Cash flow statement
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• Break even analysis
• Sources and uses
• Return on investment (ROI)

The financial model shown here is an example.

Naturally, the

is customised for your franchise instead.

CUSTOMIZE 100+ ASSUMPTIONS

The financial model is fully editable and can be easily modified to fit your franchise. Easily change more than 100+ assumptions:

• Revenue (turnover)
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All our financial model templates can either be used with Excel or Google Sheets, Google Sheets being a free version of Excel.

It is a one-time fee. By purchasing this template you can download it to your computer and use it for as long as you need to.

Our financial model templates are easy-to-use and already built. 

In addition to a tutorial, we make it clear for anyone to change assumptions without breaking anything. So if you’re not good at Excel but understand what a spreadsheet is, this template is also for you. Before purchase, download a free example of your template at the top of this page to glance through it and see what it includes.

If any questions or doubts, contact our team and we will be happy to help.

Yes it is. All lenders require a financial plan, yet their demands vary, for example:

• Some will only ask you for your Profit-and-Loss statement, others for your 3 financial statements.
• Some will require 3 years projections, others 5 years.
• Some will need a simple PDF one-pager yet most will require the underlying Excel version of your financial plan.

Our financial model templates are already built with 5-year financial projections of your 3 financial statements to make it easier for you to send it to your bank, either as an Excel document or a PDF printout. You have everything you need to get funded.

The short answer is no. Since these templates are digital products, it is impossible for us to retrieve the template once you have downloaded at least once on your computer.

Note that all of our financial model templates have a free version that can be downloaded before purchase.

This explains why less than 1% of our customers ever ask us for a refund.

That being said, if you are unhappy with your purchase, we will always do our best to make it work for you, either by: offering another template for free, helping you to use and/or customize your model so that it works for you. 

If we can’t find an arrangement, we will offer refunds exceptionally when, for example:

• You have purchased but you have not yet downloaded the document to your computer
• You have rightfully be misled by an element on our website

Yes we do. Many of our customers even come back to us for help a year post purchase as they update their financial plan.

We provide free lifetime email support, period.

Yes. We offer a free expert review of your financial model.  Should you have any changes, you may want to have someone from our team to look at your financial plan before you send it to investors or a bank. We get that.

Here is what we do: 

• We go into your model and check it for errors and inconsistencies. So if you’ve made any errors or changed any formulas, we would fix it back for you

Here is what we do not do: 

• We do not make edits that are not part of the original template. We call these customizations.  If this is what you need, contact us for a quote (see next question)

90% of our customers do not need any customizations, but we understand that sometimes, your business may not fully fit into a one-size-fits-all template. 

So if you need us to add features in the template, we can help. 

Customizations can be anything like:

• Adding a revenue stream (for example: adding retail sales for an online store)
• Adding new charts 
• Adding new roles for the hiring plan

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Luxury grocer Erewhon announces its next SoCal store location

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Erewhon is bringing its celebrity smoothies and organic kale salads to Glendale, with the city announcing Tuesday that it will be home to the luxury grocer’s 11th location.

The new store is scheduled to open in 18 months and will be located at the site of the former Virgil’s Hardware Home Center at 520 N. Glendale Ave. Erewhon purchased the building in March for $12.4 million, according to real estate data provider CoStar.

The ultra-trendy Los Angeles chain has been eyeing Glendale since at least 2021, when it told The Times it was scouting locations in the city as part of an expansion plan that has brought Erewhon to many of the region’s most affluent areas: Beverly Hills, Calabasas and Venice among them.

Erewhon plans to use 18,000 square feet of the vacant building’s 24,000 square feet and lease the additional space to “complementary tenants” after a remodel. Like its other stores, each of which has an on-site cafe, the Glendale location will have outdoor seating.

“We can’t wait to rejuvenate an iconic community landmark and contribute to the distinct fabric of Glendale,” Erewhon Chief Executive Tony Antoci said in a news release, which said the upscale chain chose the location “for its historic roots and strategic position in the San Fernando Valley.” He and his wife, Josephine, bought the company in 2011.

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Josephine Antoci: Erewhon’s viral tastemaker to the stars

Josephine Antoci’s Erewhon is the luxury grocer to an A-list roster that includes the Kardashians, the Biebers and the Beckhams.

June 2, 2024

Erewhon was founded in 1966 by Japanese immigrants Michio and Aveline Kushi — pioneers of the natural-foods macrobiotic movement — who began selling imported organic goods such as brown rice and soy sauce out of their Boston home with help from their young children.

Erewhon grew to three stores and a distribution facility on the East Coast, and in 1969, it opened a location in L.A. on Beverly Boulevard.

The Kushis sold the company in the 1970s. By the time the Antocis stepped in, Erewhon had dwindled to a single shabby location next to the Grove lined with bulk bins of unique grains and nuts.

Trader Joe’s to open eight new SoCal stores. Here’s where they will be

Two dozen new locations are in the works for grocery chain Trader Joe’s, which is speeding up its rate of expansion.

May 30, 2024

The couple set out to revitalize the brand with a modern look and premium, trendy merchandise handpicked by Josephine, Erewhon’s president and chief trendsetter.

Erewhon soon shot to cult status, fueled by frequent A-list sightings — the Kardashians, the Biebers and the Beckhams are regulars — and an army of social media-savvy lifestyle influencers.

Established in 1932, Virgil’s had a long history in Glendale. Although it was technically a hardware store, it also sold eggs and vintage doorknobs before closing in 2019.

“Erewhon is proud to be occupying this historic site, which brings back so many memories for local residents,” Josephine said in a statement.

Erewhon most recently opened a store in Pasadena in September.

Times staff writer Roger Vincent contributed to this report.

More to Read

California’s wealthiest farm family plans mega-warehouse complex that would reshape Kern economy

May 8, 2024

Beyond Erewhon: Inside the L.A. grocery store where all the cool vegans are flocking

April 16, 2024

‘Why Costa Mesa? Why not Santa Ana?’ A buzzy mercado reflects a changing O.C.

Feb. 27, 2024

One of L.A.’s 101 Best Restaurants expands to Atwater with line-worthy Thai food

Feb. 23, 2024

Pasadena’s historic Vroman’s bookstore up for sale, along with Book Soup

Jan. 18, 2024

An acclaimed Texas sushi bar with a cult following just debuted its first L.A. restaurant

Dec. 28, 2023

Michelin adds seven restaurants to its California guide — and three of them are in L.A.

Dec. 12, 2023

Andrea Chang is a Business reporter for the Los Angeles Times covering wealth, celebrity brands and influencers. She was previously a Column One editor, the deputy Food editor, the editor of the Hot Property luxury real estate section and an assistant Business editor, and has covered beats including technology and retail. Chang joined the paper in 2007 after graduating from the Medill School of Journalism at Northwestern University.

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