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Step by Step Guide To Write a Bar Business Plan (with Templates) – Updated 2024

• By Tam Nguyen

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For many with a passion for the nightlife and hospitality, the dream to open a bar remains persistent. If you’re one of them but are unsure about navigating the complexities of the bar industry, don’t have to worry. Writing a business plan is the first step in transforming this aspiration into a tangible reality. A detailed bar business plan will help streamline your vision, ensuring you’re well-prepared to venture into the bustling world of bar businesses with clarity and confidence.

What is A Bar Business Plan?

A bar business plan is a strategic roadmap that outlines your vision and the steps required to bring it to fruition. It encompasses every aspect of your business, from the fundamental business concept down to the intricate details of daily operations. In essence, it’s the blueprint to grow your business and ensure its longevity in a competitive market.

A great business plan doesn’t merely serve as an internal guide; it’s a persuasive tool to attract stakeholders, investors, and partners. It demonstrates how your bar will attract customers, generate profits, and stand out in the crowded nightlife landscape.

One might ask, “What makes a bar business plan unique?” It’s the blend of the universal principles of business, combined with the niche requirements of the bar industry. This includes, but is not limited to, licensing, menu crafting, entertainment provisions, and safety measures.

Given the dynamic nature of the bar industry, it’s important to include not only your immediate goals but also long-term objectives and strategies for adapting to market shifts. With a clear and comprehensive bar business plan, you’re laying a solid foundation for a successful enterprise.

Why A Business Plan Is Important For A Successful Bar Business? 

Owning a bar is a dream for many, but transforming this dream into a profitable reality requires meticulous planning and foresight. This is where a business plan plays a pivotal role.

Clear Vision and Objectives: A business plan helps establish a clear vision and set measurable objectives for your bar. Whether you aim to create a niche cocktail lounge, a bustling sports bar, or any other type of establishment, your business plan outlines the specific steps you’ll take to make your bar the go-to destination for potential customers. It provides direction and keeps all stakeholders aligned with the business’s overarching goals.

Financial Planning: One of the main reasons business owners create business plans is for robust financial planning. A bar has various financial intricacies, from sourcing ingredients to staffing and marketing expenses. A business plan ensures you’re well-equipped to manage cash flows, investments, and potential financial pitfalls. Moreover, potential investors often request a detailed business plan before committing funds, making this a crucial component for securing necessary capital.

Operational Efficiency: Every bar operates uniquely, depending on its target audience and theme. However, operational efficiency remains a consistent requirement for all bar owners. A business plan is a plan, after all, and it dives deep into the day-to-day operations, ensuring that every aspect, from supplier agreements to employee shifts, runs smoothly and cost-effectively.

Step-by-step Guide To Write A Bar Business Plan.

Navigating the world of the bar industry can be intricate, and the type of bar you want to open plays a pivotal role in shaping your business plan. Whether it’s a neighborhood bar, a high-end cocktail bar, or a wine bar with live music, each requires a distinct approach. This guide is tailored to help entrepreneurs and business owners create a comprehensive plan, ensuring the grand opening of the bar you dream of is a success.

1. Executive Summary

The executive summary is a concise overview of your entire business plan, acting as a snapshot that encapsulates the essence of your vision and strategy. Typically, it’s about one to two pages long and is placed at the beginning of your business plan, but it’s often written last.

What should you cover in an Executive Summary?

• Introduce your bar business, highlighting what makes your bar unique.
• State your mission and vision, giving clarity to the type of bar you aim to establish.
• Outline the main objectives, from your grand opening to long-term goals.
• Provide a financial overview, offering potential investors a glimpse into projected profits and growth.

2. Bar Description

This section delves into the specifics of your bar, painting a vivid picture of what patrons can expect and how you plan to operate.

What should you cover in the bar description section?

• Talk about your bar concept, whether it’s a wine bar, cocktail bar, or a bar with live music.
• Explain your unique selling proposition – what makes your bar stand out from the competition.
• Detail the operations, from opening hours to the ambiance you intend to create.

3. Market Analysis

This segment identifies and studies your potential customers, the location for your bar, and your competitors, helping you strategize accordingly.

Factors to cover:

• Target market: Define the demographics and preferences of those you plan to cater to.
• Location: An existing bar might already have an established clientele, but a new location needs careful consideration for accessibility, safety, and potential customer traffic.
• Competition: Analyze trends in the bar industry and see how competitors operate, ensuring your offerings are both competitive and unique.

4. Organization and Management

This is the operational backbone of your bar, detailing the structure of your business and the team that will run it.

What should you cover in the organization and management plan?

• Bar ownership information: Are you a sole proprietor, or is this part of a larger partnership or corporation?
• Profiles of your Bar management team: Include bios of key team members, showcasing their expertise and how they’ll contribute to running a successful bar.

5. Sample Menu

This section teases what your bar will offer in terms of food and beverages, acting as a tantalizing preview for potential patrons and investors.

What should you consider when creating a sample menu?

• Menu items: Detail the drinks and possibly accompanying food items.
• Unique Selling Proposition: Highlight specials or unique mixes. For instance, a cocktail bar might focus on signature mixes, while a wine bar could emphasize rare finds.
• Menu Pricing : Don’t forget to address pricing, taking into account costs and desired profit margins.

6. Marketing Strategy

This section delineates how you plan to attract customers to your bar and keep them coming back.

What should you cover in a marketing strategy for your bar business?

• Define your brand: From logo to interior decor, consistency is key.
• This could range from social media campaigns ,loyalty programs, SEO for website, or partnership with local businesses. 
• Considering using an  online food ordering system  in your bar
• Create a  digital menu with QR code  to make your menu easy for your customers to access online
• Sales Strategies: Special promotions, events, or partnerships that drive sales.

7. Business Operations

This segment breaks down the day-to-day functioning of your bar, ensuring nothing is overlooked.

BWhat operational issues should you address in your business plan?

• Supply chain: Detail your suppliers for everything from alcohol to garnish.
• Operating hours: Will you have a late-night license? Open only on weekends?
• Staffing: Consider the roles you need to hire for, from bartenders to security.
• Equipment: Everything from the bar counters to the sound system.

8. Financial Plan and Loans

How Many Ways to Fund Your Bar?

Securing funds to start and grow their bar business is a concern for many aspiring bar owners. While personal savings might be the go-to for some, others might look into bank loans, angel investors, or even crowdfunding campaigns. Exploring all available options can ensure you fund your bar easily and efficiently.

Important Questions to Consider When You Create Your Funding Request

Before approaching potential investors or lenders, it’s pivotal to have a clear plan detailing how the funds will be used. What renovations or modifications are necessary? What will the initial stock and equipment cost? What provisions have been made for operational costs until the bar starts turning a profit? Having these answers ready can make your funding request more compelling.

9. Financial Projections

When diving into the world of bar entrepreneurship, understanding your financial landscape is crucial.

Break-even analysis

 It’s an evaluation that helps you determine when your bar will be able to cover all its expenses and start making a profit.

To calculate the break-even point, use this formula: Break Even Point = Fixed Costs / (Price – Variable Costs)

Knowing this can help you write a more convincing business plan, highlighting the viability of your venture.

Projected profit and loss statement

A crucial part of your bar business plan that offers insights into potential profits and losses your business might encounter.

Cash flow analysis

This gives you the key elements to understand how cash moves in and out of your business. By following the bar business plan writing best practices, you can quickly and easily complete these projections. Ensuring that they include a winning strategy will make your financial plan more robust and appealing to potential investors.

Sample Bar Business Plan Template

The following is a comprehensive example of a bar business plan. It’s a great tool to guide you in writing your business plan.

Mission : To provide a unique drinking experience that celebrates local flavors and promotes community bonding.

Vision : To be the neighborhood’s top bar destination, known for its distinctive drinks and vibrant ambiance.

Bar Description : The Urban Vine, a wine-centric bar focusing on regional wines and locally sourced ingredients.

Costs : Estimated starting cost: $250,000.

Profits : Projected first-year net profit: $60,000.

2. Description of the Bar

Bar Concept : A contemporary wine bar featuring local wines and complementary tapas-style dishes.

Bar Name : The Urban Vine.

Bar Type : Wine bar with a secondary focus on craft beers.

Bar Location : 123 Vine Street, Downtown District.

Order Fulfillment : Table service and bar seating available, with an option for outdoor patio seating.

Working Hours : Monday to Thursday: 4 PM – 12 AM; Friday & Saturday: 3 PM – 1 AM; Sunday: 2 PM – 10 PM.

3. Menu Offer

Type of Food and Drink : Wine from local vineyards, craft beers, and tapas-style dishes made from locally sourced ingredients.

Offer : Regular wine tasting events showcasing new arrivals, paired with chef-special appetizers.

Unique Selling Point : Every wine bottle tells a local story, giving drinkers a taste of the region’s vineyards.

4. Market and Competition Analysis

Market Analysis : The Downtown District has a population predominantly comprised of working professionals aged 25-45, making it a prime location for a bar or pub.

Target Customer : Young professionals and wine enthusiasts looking for a quality drinking experience in a relaxed setting.

Size of the Target Customer : Approximately 10,000 individuals fitting the profile within a 5-mile radius.

Competition Analysis : Three other wine bars operate within the district.

Size of the Competition : Among the competitors, the largest has a seating capacity of 75, while the others can host around 50 patrons each.

Competitors’ Offer : Basic wine selections, some with occasional live music nights.

Competitors’ Prices : Average price of $8 per glass of wine and $6 for beer.

5. Investment Plan (Detailed Cost Analysis)

• Leasehold improvements: $80,000
• Furniture & Fixtures: $30,000
• Licensing & Permits: $20,000
• Initial Inventory: $40,000
• Rent: $4,000
• Salaries: $10,000
• Utilities: $1,500
• Miscellaneous: $2,500
• Total Cost : Anticipated first-year expense: $322,000.

6. Financial Forecast

 Considering the costs of starting and the projected revenue, breakeven is anticipated by month eight. The first-year projected revenue is $382,000.

Owner/Manager : Jane Doe – A passionate wine enthusiast with a background in business management.

Head Bartender : John Smith – Experienced in running a bar, skilled in crafting unique drink experiences.

Kitchen Staff : A team of three, led by Chef Anna, specializing in tapas dishes.

8. Marketing Plan

Strategies will focus on social media promotions, local partnerships, and hosting events. Ideas like wine-tasting events, collaborations with local vineyards, and monthly themed nights will be implemented. Special offers will be provided for group bookings, early bird timings, and repeat customers.

This business plan template will help prospective bar owners in crafting their unique plan to make their dream bar a reality. With a robust business strategy, The Urban Vine is set to become a renowned establishment in the Downtown District.

Tips For Creating An Effective Bar Business Plan Outline

Crafting a comprehensive bar business plan is pivotal in turning your vision into a successful venture. Here are some insightful tips to help you create an efficient outline:

Understand Your Niche : Begin by identifying the unique character of your bar. Is it a cozy neighborhood nook or a sophisticated wine bar? The specifics determine the kind of customers you’ll attract and the atmosphere you aim to create.

Include Comprehensive Details : The following bar business plan components are essential: executive summary, bar description, menu offer, market analysis, investment plans, financial forecasts, team structure, and marketing strategies. Don’t skimp on details; a comprehensive plan showcases your dedication and thoroughness.

Focus on Your Unique Selling Proposition (USP) : What makes your bar stand out? Maybe it’s an exclusive range of craft beer and wine, or perhaps it’s an innovative theme. Always include this unique factor in your business plan as it’s pivotal for attracting customers.

Plan Your Offerings : Are you focusing just on drinks or do you also plan to serve a variety of food items? Highlight your primary offerings, be it beer and wine or gourmet appetizers.

Keep It Adaptable : The bar industry is ever-evolving. Ensure your business plan is flexible enough to adapt to changing trends and customer preferences.

Seek Feedback : Before finalizing, share your draft with industry professionals or trusted peers. Their insights could help you include in a winning strategy that perhaps you hadn’t thought of.

Frequently Asked Questions

1. what makes a bar profitable.

A bar’s profitability hinges on multiple factors. A strategic location, a unique selling proposition, efficient cost management, and high-quality service all play pivotal roles. Moreover, understanding the preferences of your target audience and adapting accordingly, offering promotions during off-peak hours, and managing overheads effectively can significantly enhance a bar’s profit margins.

2. What is the executive summary of a bar business plan?

The executive summary is a concise overview of the bar’s business plan. It provides a snapshot of the business concept, its objectives, the financial outlook, and primary offerings. This section is particularly crucial for potential investors as it gives them a quick glance at the bar’s potential profitability and operational strategy.

3. How to write a good executive summary for a business plan with example?

When writing an executive summary, it’s essential to be clear and concise. Start with your bar’s mission and vision. Outline the primary objectives, the bar’s USP, and provide a brief financial overview.

Example: “ Sapphire Lounge aims to be the city’s premier wine bar, offering an eclectic range of international wines in a cozy, upscale environment. Located in the heart of the business district, our vision is to provide professionals a relaxing spot to unwind. We project an annual revenue of $500,000, with an initial investment of $150,000. Our unique wine-tasting events and wine-pairing dinners set us apart in the competitive landscape.”

4. Do bars make a lot of money?

The profitability of bars varies based on several factors like location, concept, management, and market demand. While some bars can yield high profits, especially those in prime locations with a unique concept, others might struggle due to competition, mismanagement, or changing market trends. However, with the right strategy, understanding of the target audience, and operational efficiency, bars can indeed be quite lucrative.  

Crafting a comprehensive business plan is the bedrock of any successful bar venture. By diligently addressing each section and meticulously detailing all elements you aim to include in your business plan, you’re not only preparing for potential challenges but also envisioning the pathway to success. Remember, a business plan is not a static document; it’s a dynamic blueprint that can evolve with the changing demands of the industry and your clientele. Every decision, from the drinks you offer to the promotions you run, should align with the vision set out in your plan, ensuring long-term growth and sustainability.

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Bar Business Plan Template

Written by Dave Lavinsky

Bar Business Plan Outline

• Bar Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan

Start Your Bar Business Plan Here

Bar Business Plan

You’ve come to the right place to create a business plan for your bar or pub.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their bars and pubs.

To write a successful bar business plan, you will first need to decide what type of bar you want to open. Do you plan to open a sports bar, a wine bar, a cocktail bar, or a nightclub? What kind of alcoholic beverages will you serve? Will you have live music?

You will then need to gather information about your business and the bar industry. This type of information includes data about your potential customers, marketing strategies to reach your target market, and 5-year pro-forma financial statements (income statement, balance sheet and cash flow statement).

Sample Bar Business Plan

The following bar business plan example gives you the key elements to include in a winning business plan:

• Executive Summary – The Executive Summary is the most important part of your business plan. It is a brief overview of your bar business concepts, its products and services, potential market opportunity, and competitive advantage.
• Company Overview – Also called the Company Analysis, here, you will provide a detailed description of your bar, its products and other services, and legal structure.
• Industry Analysis – In the Industry Analysis, you will provide an in-depth analysis of the industry in which your bar operates including major players in the local market, market size and growth, and profitability.
• Customer Analysis – In the Customer Analysis, you will identify your potential customers and provide insights into their purchasing habits. You will also create customer segments and discuss your marketing strategy for reaching them.
• Competitive Analysis – In the Competitive Analysis, you will identify your direct competition (other local bars and local businesses that serve alcohol) and provide insights into their strengths and weaknesses. You will also discuss your unique selling point and how you plan to stay ahead of the competition.
• Marketing Plan – The Marketing Plan includes a discussion of your marketing strategy to drive more foot traffic to your bar along with your pricing strategies. You will also provide a sales forecast and budget for your marketing efforts.
• Operations Plan – In the Operations Plan, you will discuss your bar’s day-to-day operations including inventory management, providing exceptional customer service, and creating loyal customers. You will also provide your business goals that you plan to achieve and a budget for your operating expenses.
• Management Team – In this section, you will provide a brief overview of your bar management team, including the bar owner, and their experience in the industry.
• Financial Plan – In this section, you will provide a three-year financial statement for your bar. This will include your income statement, projected balance sheet, and cash flow analysis.

Next Section: Executive Summary >

Bar Business Plan FAQs

What is a bar business plan.

A business plan is a planning tool used to start a new bar and/or grow your thriving bar business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your bar business plan using our Bar Business Plan Template here .

What Are the Main Types of Bars?

There are many types of bars . Most bars are local bars and are known as dive bars or a neighborhood bar.  Sports bars are also a very popular business option. There are also posh and luxurious bars that craft cocktails and offer high-end alcoholic drinks. There are trendy bars that offer the latest industry trends in cocktail and wine offerings. Other bars are location-focused and are unique to the area of town or location that it is in. Many bars also serve food as an option to accompany the alcoholic drink choices.

What Are the Main Sources of Revenue and Expenses for a Bar?

The primary source of revenue for a bar are the alcoholic drink items and food sold at the establishment.

The key expenses for a bar are the costs to purchase the alcohol (beer, wine, liquor) inventory, bar equipment and supplies, overhead expenses for the staff and rent, and any marketing costs the bar chooses to partake in.

How Do You Secure Funding for Your Bar?

Bar businesses are most likely to receive funding from banks. To attract potential investors, you should have an effective bar business plan with a solid business strategy and financial plan. Another option for a bar is to obtain a small business loan to help cover startup costs. SBA loans are a popular option as they offer longer loan terms with lower interest rates. Outside investors, crowdfunding, and/or friends or family are other typical funding options.

What are the Steps To Start a Bar?

Starting a bar business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

• Write A Bar Business Plan - The first step in starting a business is to create a detailed bar business plan for a bar that outlines all aspects of the venture. This should include market research on the local market and potential target market size, information about the services or products you will offer, the bar's concept, marketing efforts, pricing strategies and a detailed financial forecast.  
• Choose Your Legal Structure - It's important to select an appropriate legal entity for your bar . This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your bar business is in compliance with local laws.
• Register Your Bar Business - Once you have chosen a legal structure, the next step is to register your bar with the government or state where you’re operating from. This includes obtaining business licenses and permits (i.e., food service license and/or liquor license) as required by federal, state, and local laws. 
• Identify Financing Options - It’s likely that you’ll need some capital to start your bar or pub , so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 
• Choose a Bar Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your business operations. 
• Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 
• Acquire Necessary Bar Equipment & Supplies - In order to start your bar business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 
• Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your bar . Your marketing strategy should include creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a thriving bar business:

• How to Start a Bar Business
• How to Open a Bar Business

Where Can I Get a Bar Business Plan PDF?

You can download our free bar business plan template PDF here . This is a sample business plan template you can use in PDF format.

Sample Bar Business Plan

Writing a business plan is a crucial step in starting a bar. Not only does it provide structure and guidance for the future, but it also helps to create funding opportunities and attract potential investors. For aspiring bar business owners, having access to a sample bar business plan can be especially helpful in providing direction and gaining insight into how to draft their own bar business plan.

Download our Ultimate Bar Business Plan Template

Having a thorough business plan in place is critical for any successful bar venture. It will serve as the foundation for your operations, setting out the goals and objectives that will help guide your decisions and actions. A well-written business plan can give you clarity on realistic financial projections and help you secure financing from lenders or investors. A bar business plan example can be a great resource to draw upon when creating your own plan, making sure that all the key components are included in your document.

The bar business plan sample below will give you an idea of what one should look like. It is not as comprehensive and successful in raising capital for your bar as Growthink’s Ultimate Bar Business Plan Template , but it can help you write a bar business plan of your own.

Bar Business Plan Example – Twilight Libations

Table of contents, executive summary, company overview, industry analysis, customer analysis, competitive analysis, marketing plan, operations plan, management team, financial plan.

At Twilight Libations, we are excited to introduce a new bar experience to the community of Houston, TX. Recognizing a gap in the market for high-quality local bars, our goal is to fill this void by becoming the preferred destination for anyone looking to enjoy a drink in a comfortable, inviting atmosphere. Our offerings are diverse, catering to a wide range of tastes with a selection of alcoholic beverages, craft beers, fine wines, spirits, and non-alcoholic options, complemented by a variety of bar snacks and cocktail garnishes. Additionally, we offer branded merchandise, allowing patrons to take a piece of Twilight Libations home. Strategically located in Houston, we are dedicated to providing a memorable experience for our local community and visitors alike, setting us apart in the vibrant Houston nightlife scene.

We are uniquely positioned for success thanks to our founder’s extensive experience in the bar industry, our commitment to superior products and services, and our strategic location. Since our inception on January 5, 2024, we have achieved significant milestones, including developing a distinctive logo, crafting a resonant company name, and securing a prime location. These accomplishments are foundational to our future growth. Our S Corporation structure further supports our operational and strategic goals, positioning us as a leader in Houston’s bar scene.

The Bar industry in the United States is flourishing, with a market size exceeding $27 billion and a projected compound annual growth rate (CAGR) of 5.02% from 2021 to 2026. This growth is driven by factors such as increasing consumer discretionary income and a rising interest in craft cocktails and artisanal beverages. Twilight Libations is perfectly aligned with industry trends, including the demand for experiential drinking and premium, specialty drinks. Our focus on providing unique experiences, such as live entertainment and interactive mixology workshops, in conjunction with our curated menu of premium beverages, positions us to capitalize on these trends and attract a discerning clientele in Houston.

Twilight Libations targets a diverse clientele, with a particular focus on local residents who value a unique bar experience that fosters community and connection. We also cater to professionals seeking a sophisticated space to unwind, offering an environment that encourages socializing and networking. Additionally, we aim to attract tourists and out-of-town guests looking for an authentic Houston nightlife experience, with our local charm and selection of regional drinks. Our tailored offerings ensure we meet the varied preferences and tastes of our customers, establishing a loyal customer base within the community.

Our top competitors include Social Beer Garden HTX, Velvet Oak Tavern, and Z on 23 Rooftop, each offering unique strengths but also presenting opportunities for Twilight Libations to differentiate itself. Our competitive advantages lie in our superior product quality, exceptional service, and the use of technology to enhance the customer experience. Our strategic location and our dedication to creating an inviting and memorable atmosphere further set us apart. By focusing on these strengths, Twilight Libations aims to surpass the competition and establish itself as a landmark in Houston’s nightlife.

Twilight Libations offers an eclectic selection of beverages and bar snacks, with pricing set to accommodate a wide range of customers. Our pricing strategy ensures accessibility while maintaining quality, with cocktails, beers, wines, non-alcoholic beverages, and snacks thoughtfully priced. We also offer unique cocktail garnishes and a line of branded merchandise. Our promotional strategy emphasizes online marketing, community engagement, loyalty programs, and unique experiential events to create buzz and foster a loyal customer base. By leveraging these marketing and promotional efforts, we aim to attract and retain a diverse and vibrant clientele.

To ensure Twilight Libations’ success, our operations plan focuses on key processes such as inventory management, quality control, customer service, staff management, financial management, marketing and promotions, cleanliness and maintenance, and legal compliance. We’ve set specific milestones including securing a prime location, obtaining necessary licenses, completing interior design, hiring and training staff, launching a comprehensive marketing campaign, and achieving financial targets. These steps are critical to our operational efficiency and effectiveness, setting the stage for our success in Houston’s competitive bar scene.

Under the leadership of CEO Emily Watson, Twilight Libations boasts a management team with the experience and expertise required for success. Watson’s background in the hospitality industry, including running a successful bar, equips her with the necessary skills to guide our operations, strategic growth, and customer experience towards lasting success. Her vision for Twilight Libations is supported by a deep understanding of the industry and a commitment to excellence.

Welcome to Twilight Libations, a new bar that proudly serves the community of Houston, TX. As a local establishment, we’ve noticed a gap in the market for high-quality local bars, and we’re here to fill that void. Our goal is to become the go-to destination for anyone looking to enjoy a great drink in a welcoming atmosphere.

At Twilight Libations, we offer a wide range of products and services designed to cater to the diverse tastes of our customers. Our selection includes a variety of alcoholic beverages, from craft beers to fine wines and spirits. For those who prefer non-alcoholic options, we have a curated list of beverages that are just as delightful. Our bar snacks are perfect for complementing your drink of choice, and our cocktail garnishes add that extra touch of elegance to every beverage. Additionally, we offer bar merchandise for those who want to take a piece of Twilight Libations home with them.

Located in the heart of Houston, TX, Twilight Libations is perfectly situated to serve the local community. Our intimate knowledge of the area and its residents allows us to tailor our offerings to meet the unique preferences of Houstonians.

There are several factors that set Twilight Libations apart and position us for success. Firstly, our founder brings valuable experience from previously running a successful bar, ensuring that we understand the intricacies of the industry and know what it takes to create a memorable experience for our customers. Secondly, we are committed to offering superior products and services compared to our competitors, making us the preferred choice for quality drinks and snacks in the area.

Since our founding on January 5, 2024, Twilight Libations has made significant strides as a business. We are proud to operate as a S Corporation, a legal structure that supports our growth ambitions. Our accomplishments to date include designing our unique logo, developing our memorable company name, and securing a prime location that promises high foot traffic and visibility. These achievements are just the beginning, and we are excited about the future of Twilight Libations.

The Bar industry in the United States is a thriving and lucrative market, with a current size of over $27 billion. This industry has experienced consistent growth over the past few years and is expected to continue on this upward trajectory. Market research indicates that the Bar industry in the United States is projected to grow at a compound annual growth rate (CAGR) of 5.02% from 2021 to 2026. This growth can be attributed to several factors, including increasing consumer discretionary income, changing consumer preferences towards socializing in bars, and the rising popularity of craft cocktails and artisanal beverages.

One of the notable trends in the Bar industry is the shift towards experiential drinking. Consumers are increasingly seeking unique and immersive experiences when visiting bars, rather than simply enjoying a drink. This trend aligns perfectly with the concept of Twilight Libations, a new Bar serving customers in Houston, TX. With its innovative and captivating ambiance, Twilight Libations aims to provide customers with an unforgettable experience by incorporating elements such as live entertainment, themed nights, and interactive mixology workshops.

Another trend that bodes well for Twilight Libations is the growing demand for premium and specialty drinks. Customers are willing to pay a premium for high-quality and unique beverages, including craft beers, artisanal spirits, and signature cocktails. This presents a great opportunity for Twilight Libations to differentiate itself by offering a carefully curated menu of premium drinks, showcasing local distilleries and breweries, and collaborating with renowned mixologists. By capitalizing on this trend, Twilight Libations can attract a discerning clientele and establish itself as a go-to destination for those seeking exceptional beverages in Houston.

Below is a description of our target customers and their core needs.

Target Customers

Twilight Libations will target local residents as its primary customer segment. These individuals are seeking a comfortable and welcoming atmosphere where they can relax and socialize. The establishment will tailor its offerings to cater to the tastes and preferences of this diverse group, ensuring a wide selection of drinks and a cozy ambiance that feels like an extension of their living room.

In addition to local residents, Twilight Libations will also attract young professionals looking for a sophisticated spot to unwind after work. This demographic values quality service, an exceptional selection of beverages, and the opportunity to network in a more relaxed setting. The bar will create an environment that fosters connections, making it the go-to place for these customers.

Twilight Libations will further extend its reach to tourists and visitors looking for an authentic local experience. Offering a curated selection of local brews and spirits, along with live entertainment featuring local artists, will position the bar as a must-visit destination. This strategy will not only diversify its customer base but also contribute to the vibrant local culture, attracting a broader audience.

Customer Needs

Twilight Libations caters to the sophisticated palate of its patrons by offering high-quality drinks that satisfy their desire for premium beverages. Customers can expect a diverse menu of meticulously crafted cocktails, fine wines, and artisan beers, each selected to provide a unique and memorable drinking experience. This commitment to excellence ensures that every visit is both a discovery and a delight.

In addition to serving top-tier libations, Twilight Libations understands the importance of ambiance in enhancing the overall drinking experience. Patrons can enjoy their beverages in a cozy, inviting atmosphere that encourages relaxation and conversation. The bar’s design combines comfort with a touch of elegance, making it the perfect setting for both casual gatherings and special occasions.

Recognizing the growing demand for unique and immersive experiences, Twilight Libations also offers themed nights and live entertainment. These events are designed to engage the community and provide customers with more than just a drink, but a memorable night out. From jazz evenings to mixology classes, there’s always something new and exciting for guests to look forward to, fulfilling their need for entertainment and social engagement.

Twilight Libations’ competitors include the following companies:

Social Beer Garden HTX offers a wide range of beers and cocktails, catering to a diverse customer base. Their price points are competitive, appealing to both casual drinkers and beer aficionados. They generate significant revenue from both drink sales and event hosting. Located in the heart of Houston, they serve customers from all over the city. Their key strengths include a vast selection of beers and a vibrant outdoor seating area. However, their reliance on weather conditions for outdoor seating can be a weakness during adverse weather.

Velvet Oak Tavern is known for its upscale cocktails and refined atmosphere. They offer premium drinks and services at higher price points, attracting a more affluent clientele. Their revenues are bolstered by both regular patronage and private event bookings. Situated in a prestigious part of Houston, they target customers looking for a sophisticated night out. The tavern’s strengths are its exclusive drink menu and luxurious setting. A potential weakness is its higher price point, which may deter more budget-conscious customers.

Z on 23 Rooftop provides a unique experience with its stunning city views and upscale ambiance. They specialize in high-end cocktails and a limited selection of gourmet snacks. Their pricing strategy is aimed at attracting customers willing to pay a premium for the experience and view. They draw significant revenue from both regular visits and special events. Located atop a high-rise in downtown Houston, they cater to both locals and tourists seeking a memorable experience. Their key strength is the unparalleled panoramic views of the city. One weakness could be the limited space, which might not accommodate larger groups comfortably.

Competitive Advantages

At Twilight Libations, we pride ourselves on offering superior products and services that set us apart from the competition. Our commitment to excellence is evident in the exceptional quality of our drinks, sourced from the finest ingredients. We understand that the cornerstone of a memorable bar experience lies not only in the quality of the beverages but also in the service provided. Therefore, we invest heavily in training our staff to ensure they are knowledgeable, friendly, and attentive. This commitment to quality in both our product offerings and customer service ensures that every visit to our bar is memorable, making us a preferred choice for those seeking an unparalleled drinking experience.

Furthermore, we leverage the latest technology to enhance our customer experience, offering an innovative ordering system that reduces wait times and increases efficiency. Our location in Houston, a vibrant and dynamic city, also provides us with a competitive advantage. We tap into the local culture and preferences to tailor our offerings, ensuring that we meet and exceed the expectations of our diverse clientele. By combining a superior product offering with exceptional service and a deep understanding of our local market, we position ourselves as a leader in the hospitality industry in Houston. Our dedication to creating a unique and enjoyable experience for every customer is what truly sets Twilight Libations apart from the competition.

Our marketing plan, included below, details our products/services, pricing and promotions plan.

Products and Services

At Twilight Libations, customers can indulge in a variety of products and services designed to cater to a diverse palate. From carefully crafted alcoholic beverages to an array of non-alcoholic options, the bar ensures there’s something for every taste. Additionally, patrons can enjoy delicious bar snacks, creative cocktail garnishes, and unique bar merchandise, all within a welcoming and vibrant atmosphere.

Alcoholic Beverages form the cornerstone of Twilight Libations’ offerings. Customers can expect an extensive selection including classic cocktails, craft beers, and premium wines. The average selling price for alcoholic beverages is around $10 for beers, $12 for cocktails, and wine glasses starting at $8, ensuring options for every budget without compromising on quality.

Non-Alcoholic Beverages are given equal importance, catering to guests who prefer to abstain from alcohol. The menu includes artisanal sodas, freshly squeezed juices, and specialty coffee and tea. These options are perfect for designated drivers, non-drinkers, or anyone in the mood for something refreshing without alcohol. The average price point for these beverages is approximately $5, making them an accessible choice for all patrons.

Bar Snacks are an essential part of the Twilight Libations experience, providing the perfect complement to any drink. The selection ranges from gourmet fries and artisanal cheese platters to more substantial offerings like sliders and wings. These snacks are priced on average at $8, offering a delightful and affordable way to satisfy hunger.

Cocktail Garnishes add a creative flair to the beverages, featuring everything from exotic fruits to edible flowers. These garnishes are not only visually appealing but also enhance the flavors of the cocktails. While the cost of garnishes is included in the price of the cocktails, special requests can be accommodated for an additional $2, allowing customers to customize their drinks to their liking.

Bar Merchandise offers patrons a chance to take a piece of Twilight Libations home with them. The range includes branded apparel, glassware, and other memorabilia. This merchandise serves as a great souvenir or gift for those who want to remember their experience at the bar. Prices for merchandise start at $15, making it an affordable option for those looking to own a piece of their favorite bar.

In summary, Twilight Libations provides a comprehensive array of products and services at price points that cater to a wide audience. Whether you’re in the mood for a sophisticated cocktail, a non-alcoholic refreshment, a tasty snack, or a unique piece of merchandise, this bar has something to offer everyone.

Promotions Plan

Twilight Libations embraces a variety of promotional methods to attract customers, ensuring a vibrant atmosphere and a memorable experience. At the heart of its strategy lies a strong emphasis on online marketing, leveraging social media platforms, search engine optimization (SEO), and email marketing to create buzz and maintain engagement with its target audience. Through captivating content, interactive posts, and targeted ads, Twilight Libations will connect with patrons, sharing updates about special events, promotions, and new menu items.

Beyond the digital realm, Twilight Libations will engage in community events and partnerships with local businesses, fostering relationships and building a loyal customer base. By participating in local festivals, hosting live music nights, and collaborating with nearby restaurants for food pairings, the bar will become a staple in the Houston nightlife scene. Networking with local influencers and bloggers for reviews and features will also amplify its presence and draw in a crowd looking for the next trendy spot.

Loyalty programs and happy hour specials will serve as key tactics to encourage repeat visits. Customers will have the opportunity to join a membership program that rewards them for their loyalty with discounts, exclusive access to events, and early notifications about new offerings. Happy hour specials, prominently advertised both in-house and online, will attract groups looking for a relaxing evening with competitively priced drinks.

To ensure the bar stands out, Twilight Libations will invest in unique and experiential marketing tactics. From themed nights that transport guests to different parts of the world through specialty cocktails and decor to mixology classes where patrons can learn the art behind their favorite drinks, these experiences will create memorable moments that customers will want to share.

Finally, Twilight Libations will leverage word-of-mouth promotion, encouraging satisfied customers to share their experiences on social media and review platforms. By providing exceptional service, a welcoming atmosphere, and innovative drinks, the bar will naturally cultivate a group of enthusiastic patrons ready to spread the word.

Through a combination of online marketing, community engagement, loyalty incentives, experiential events, and leveraging word-of-mouth, Twilight Libations will not only attract but also retain a diverse and vibrant clientele in Houston, TX.

Our Operations Plan details:

• The key day-to-day processes that our business performs to serve our customers
• The key business milestones that our company expects to accomplish as we grow

Key Operational Processes

To ensure the success of Twilight Libations, there are several key day-to-day operational processes that we will perform.

• Conduct daily inventory checks to ensure all necessary ingredients and supplies are available.
• Order stock in advance to prevent shortages, especially before weekends and special events.
• Rotate stock to use ingredients before they expire, minimizing waste.
• Prepare staff schedules weekly to ensure adequate coverage during peak and off-peak hours.
• Train staff to handle various roles if someone is absent, ensuring seamless operations.
• Hold brief daily meetings to communicate targets, specials, and any operational changes.
• Implement standard operating procedures for drink preparation to ensure consistency.
• Regularly taste drinks and review food items for quality control.
• Encourage feedback from customers to improve offerings.
• Train staff in customer service excellence to enhance customer experience.
• Resolve any customer complaints promptly and professionally.
• Implement a loyalty program to reward regular customers.
• Utilize social media platforms to post daily specials and upcoming events.
• Engage with customers online to build a community around the bar.
• Collaborate with local businesses for cross-promotion opportunities.
• Ensure daily cleaning of the bar area, restrooms, and kitchen to maintain hygiene standards.
• Perform regular maintenance checks on equipment to prevent breakdowns.
• Update the ambiance and decor periodically to keep the environment fresh and inviting.
• Review daily sales reports to monitor financial health.
• Manage cash flow carefully to cover operating expenses and invest in growth.
• Prepare for tax obligations and ensure compliance with financial regulations.
• Stay informed about local, state, and federal regulations affecting the bar industry.
• Ensure all licenses, including liquor licenses, are up to date.
• Conduct regular training with staff on responsible alcohol service.

Twilight Libations expects to complete the following milestones in the coming months in order to ensure its success:

• Finalize Location and Lease Agreement: Secure a strategic location in Houston, TX, that is accessible to our target demographic. Finalizing the lease agreement ensures a stable base of operations.
• Obtain Necessary Permits and Licenses: Successfully navigate the local regulatory environment to acquire all necessary permits and licenses to operate legally, including liquor licenses, health department certificates, and business operation permits.
• Complete Bar Build-out and Setup: Design and construct the interior of the bar, including bar areas, seating, and decor that align with our brand identity. This also includes the purchase and installation of necessary equipment and inventory procurement.
• Hire and Train Staff: Recruit a team of bartenders, servers, and support staff with the right mix of experience and personality. Implement a comprehensive training program to ensure high-quality customer service and adherence to operational standards.
• Implement Marketing and Branding Strategies: Develop and execute a marketing plan that includes pre-launch buzz-building activities, grand opening promotions, and ongoing branding efforts to establish Twilight Libations in the local market.
• Launch Our Bar: Officially open Twilight Libations to the public with a well-publicized grand opening event that attracts initial customers and generates positive word-of-mouth.
• Establish Operational Efficiency: Fine-tune operational procedures such as inventory management, staff scheduling, and customer service protocols to improve efficiency and reduce costs.
• Implement Customer Feedback Mechanisms: Set up systems to gather and analyze customer feedback for continuous improvement of the product offerings, service, and overall customer experience.
• Get to $15,000/Month in Revenue: Reach the initial revenue milestone of $15,000/month, which signifies a growing customer base and indicates that the business is on a path toward sustainability and profitability.
• Explore Expansion Opportunities: Once stabilized and profitable, begin assessing opportunities for growth such as hosting events, offering new products, or expanding the physical space or operating hours to increase revenue streams.

Twilight Libations management team, which includes the following members, has the experience and expertise to successfully execute on our business plan:

Emily Watson, CEO

With a proven track record of entrepreneurial success, Emily Watson brings to Twilight Libations a wealth of experience in the hospitality industry. Her previous tenure as the owner and operator of a successful bar has endowed her with critical insights into the business’ operational, financial, and strategic aspects. Emily’s leadership is characterized by a hands-on approach, emphasizing customer satisfaction, innovation, and team empowerment. Her ability to navigate the challenges of the hospitality industry, combined with her passion for creating memorable experiences, positions her as a driving force behind Twilight Libations’ pursuit of excellence and innovation in the beverage sector.

To achieve our growth objectives, Twilight Libations requires $281,000 in funding. This investment will be allocated across capital investments such as location buildout, furniture, equipment, and non-capital investments including working capital, initial rent, staff salaries, marketing, supplies, and insurance. These funds are essential for establishing and operating Twilight Libations, setting us on a path to becoming a premier destination in Houston’s nightlife scene.

Financial Statements

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Income Statement

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Cash Flow Statement

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Bar and Tavern Business Plan

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Foosball Hall

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

Foosball Hall is a new gaming hall and bar serving the Madison, Wisconsin community. Foosball or table soccer is an exciting table game originating from 1920’s Germany. The game involves two to four people in an exciting match that tests skill, strategy, and willingness to have fun. People, primarily male students, play foosball as an exciting alternative to pool. They are looking for skill oriented game that they can play in the social setting of a bar. While there are many different pool hall bars in Madison, there are no foosball bars even though the demand is quite apparent. Demand can be witnessed anywhere there is a foosball table. There are always lines of people waiting to play, and it is extremely rare to be able to walk up to an unused foosball table. Foosball Hall will meet the unmet demand in Madison, Wisconsin with a bar offering beer, food, beverages and plenty of foosball tables for casual play as well as tournaments.

Keys to Success Foosball Hall has identified three keys that will be critical for their success. The first is the need to design and implement strict financial controls. This is particularly important for an establishment that serves alcohol, as employee theft is one of the largest drains on this type of business. The financial controls will help minimize this risk. The second key is the behavior of all employees toward customers – that each customer is treated as if they were the most important customer of Foosball Hall. The last key to success will be the constant analysis for improvement of the business model. It will be management’s task to continually analyze the business model looking for ways that it can be adjusted to increase profitability for the business. Foosball Hall will not assume that this business model is static, rather, they believe that in order to improve it must be dynamic.

Target Market Customers Foosball Hall has identified two population target segments. The first segment is casual players of table games. This segment enjoys playing table games such as foosball or pool in a bar setting. They appreciate the opportunity to play a fun game while they consume beverages (alcoholic or not) and socialize with friends or strangers. This group is growing at the annual rate of 8% with 54,889 potential customers. The second segment of the population that will be targeted is competitive players. These people appreciate foosball for the same reasons as the casual players, however, this group is also quite competitive. They play foosball to win, either with friends or in a tournament and continually work on their skills to become better players. This segment has an annual growth rate of 7% and 12,445 potential customers.

Management Foosball Hall will be lead by Stan Spinner. Stan received his undergraduate degree in Philosophy from University of Wisconsin-Stevens Point. While in college, Stan managed a pool hall. This was Stan’s first experience in a retail establishment and provided him with invaluable experience in tavern operations, as well as insight into customer habits and preferences. Recognizing that one day he wanted to run his own business, but was not comfortable with his incomplete skill set, Stan enrolled in the University of Wisconsin’s MBA Entrepreneurship Program. Stan went through the two year program with the intention of opening a foosball bar upon graduation. Having this goal in his head while taking the course work proved to be quite valuable as it became a lens through which Stan studied all the new material.

Foosball Hall is a start-up gaming (foosball) bar primarily serving the students of Madison. Sales have been forecast to be approximately $200,000 for year two, increasing to approximately $290,000 in year three. Net profit will be negative in year one, rising to a positive % in years two and three.

1.1 Keys to Success

Foosball Hall has identified several business elements that must be implemented in order to succeed in this competitive market.

• Employ strict financial controls. This is especially important for a bar where, without financial controls, employ theft could bring the business to bankruptcy.
• Treat every customer as though they are the most important customer to Foosball Hall.
• Continually look for improvements in the business model as well as operating systems.

1.2 Mission

It is Foosball Hall’s mission to become a premier night spot for Madison students and locals who are interested in playing table games and drinking. Foosball Hall will accomplish this by offering abundant foosball tables, beer, and food at reasonable prices. By providing the Madison market with the opportunity to participate in this increasingly popular table game, Foosball Hall will become a Madison favorite. The business will be operated on the premise that satisfied customers are imperative to a sustainable business.

1.3 Objectives

• To become one of the premier venues in Madison that offers table games (in this case specifically foosball), beer and food.
• To grow the game of foosball in Madison, adding legitimacy to the game and increasing the number and participation levels of the tournaments.
• Reach the point of sustainable profitability by year two.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

Foosball Hall, a start-up business has been formed as a Wisconsin Limited Liability Corporation (L.L.C.) with the main purpose as a table game (foosball) operation that offers soft drinks, beer, and light food.

2.1 Company Ownership

Foosball Hall is an L.L.C. registered in Wisconsin. The L.L.C. business formation structure was chosen as a personal liability shield for the owner Stan Spinner. While Stan has outside investors who possess a note securing their investment, Stan is the majority owner.

2.2 Start-up Summary

The following list details the expenses associated with the start up of this organization:

• Foosball tables: There are 10 U.S.-based manufacturers of tables. The specific vendor will be chosen soon based on a competitive bidding process. All of the manufacturers produce high quality tables and compete primarily on price. Foosball Hall is in need of 10 tables @ approximately $3,000 each. In addition to the tables, two large white boards will be needed for tournament play.
• Lighting: While the chosen space has lights for the area in general, additional lighting will need to be set up for proper table play.
• Stools, tables, counter top and chairs: These items will be purchased to provide a place for non-players to relax and socialize.
• Kitchen equipment: These are the items necessary for serving a bar menu and liquid refreshments. Needed items include: glasses, silverware, plates, microwave, convection oven, refrigerator and freezer, serving/cooking utensils, a beer tap system, a fountain dispenser for soft drinks.
• Attorney fees: The needed legal services include business formation advice and assistance, basic contract reviews, and general business advice.
• Consultants: A business consultant will be utilized for assistance in setting up various operating systems for the entity.
• Various marketing information such as brochures, stationery, etc.
• Website: The website will be developed as a form of communication regarding the activities of Foosball Hall and the game of foosball. This includes disseminating information regarding tournaments as well as advertising the fact that there is a place that offers foosball. There are numerous foosball associations that will then link Foosball Hall’s site to theirs for general game promotion.

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Foosball Foosball, or table soccer is a popular table game that looks sort of like a soccer game. The name is derived from the German word for field soccer which is fubball. The adopted name in the States is foosball or table soccer. The game itself originated in Germany during the late 1920’s and early 1930’s.

A fact that may come as a surprise to many is that foosball is played on a competitive (professional) level. There are several tours which exist with regional, national and international competitions. Within the U.S. there are two well established associations, United States Table Soccer Association and the American Table Soccer Federation. So while most participants are recreational players, there are many people who play foosball at a competitive level. The bulk of Foosball Hall customers are the recreational players.

Foosball Hall offers 10 different tables for foosball. Five days a week the tables are open to first-come/first-served play. Two days a week half of the tables will be reserved for league/tournament play. Customers are able to play foosball by paying an hourly rate. Players can either play games with people within their party or have pickup opponents. Foosball Hall serves a rotating tap of three beers as well as several bottled varieties. Other beverages include fountain soft drinks. Foosball Hall offers a light bar food menu of sandwiches and several different appetizer items.

So while foosball is the main attraction, i.e. why customers would choose Foosball Hall over another bar, the main source of revenue is from the offered food and beverages. The foosball revenue, both from individual play and from tournaments will help supplement the business, profitability depends on selling sufficient levels of food and drinks.

Offering foosball is an attractive service as many people enjoy participating in some sort of game while they are at a bar drinking and socializing. Foosball provides this entertainment, similar to pool and darts. Foosball offers the same challenge in terms of strategy and skill as pool and darts but makes the experience more fun and action oriented. So foosball can be said to be the best of both worlds, requiring skill and thought but at the same time being fun,  fast paced action.

Market Analysis Summary how to do a market analysis for your business plan.">

Foosball Hall has identified two target customer segments which are particularly attractive. The first segment customers are the more casual players who are looking for some sort of activity (such as foosball, pool, darts) to occupy their time as they socialize and drink. The second group comprises the competitive foosball players. This group travels to where ever there are tables.

While the two groups share the same interest in foosball, they are distinct groups and each one will need to be reached via different methods. Foosball Hall participates within the general pool hall industry, businesses that offer beer and pool typically. The foosball parlor industry is too small and new to have its own industry classification. While foosball is a very popular table game, there are just not enough foosball dedicated halls to have its own industry. Here lies the attractiveness of the industry, most of the foosball playing occurs on college campuses, there are few outside establishments that offer a pool-like foosball hall.

4.1 Market Segmentation

Foosball Hall has identified two distinct customer segments that they will target:

Casual players This segment is typically made up of  college men who enjoy playing foosball with their colleagues. This group of individuals typically plays to pass time and have fun as opposed to playing at a competitive level in tournaments. Characteristics of the individuals that make up this group are:

• Gender 85% male.
• Ages 17- 28.
• College students- 74% of the participants are in college or recently graduated from college.
• 69% play pool but prefer foosball because it combines similar levels of skill but at a much faster, exciting pace.

Competitive players This group plays to win. Foosball is not about a fun way to pass time but a serious game at which they work hard, developing competitive skills. This group is far smaller but the individuals are active participants. There are two different manufacturer based associations for foosball and numerous different player based associations. In fact, as a testament to the level of seriousness, size and participation levels of these players, almost all states in the U.S. have their own associations. It is this group of people that will be the most active participants in the offered tournaments.

• Generally male- 89%.
• Ages 25-48.

The bulk of Foosball Hall’s customers are casual recreational players.

4.2 Target Market Segment Strategy

Foosball Hall will successfully target two distinct segments of the market. While both groups play foosball, the reasons that they play are different. Understanding this will help Foosball Hall accurately target the specific group. The first group while smaller in size is far more organized and will therefore be much easier to reach. Although seriously competitive players are growing in number, it is a select group of people that compete in foosball. With the advent of the Internet, this group has become quite organized in terms of associations, tournaments, and general awareness of each other. This being said, it is easy to reach this group through advertisements and networking with the different associations. The competitive players are always looking for new places to play, there are generally not enough tables to accommodate them. This will be the easiest group to reach. This group is talkative amongst themselves and always looking for new places and new tournaments.

The casual players will be more difficult to target. This group of people comes from a fairly large cross section of the population, people that like some sort of table game while they hang out with friends and drink beer. The obvious group to try to reach are college students. Madison was chosen in part because of its population of foosball players as well as the huge student population to draw off of. Students are the perfect segment of the population that likes to drink, play games, has disposable income, and has extra time for leisure activities. Additionally, foosball is a social game that requires two- four players. Even beyond the requirement for multiple players, when people play foosball it is typically in a social setting with socializing occurring during play. While there are some other casual players, most are or recently were college students.

4.3 Industry Analysis

There are few commercial playing areas for foosball. Most foosball tables reside in private settings, either a home, fraternity house, etc. The real competitor in terms of industry are pool halls. While the games themselves are not similar, the reason people play and the type of people that play are quite similar. As mentioned previously, people play either as a source of game competition, or they play as a way to have fun and socialize. The users are quite similar as well, however, pool tends to attract an older crowd, or at least some older people. The pool hall/ table game hall industry operates primarily by selling  beer and alcoholic beverages. Food and fountain drinks generate supplemental income. Most business occurs in the evening/ night time, as people use the occasions as a way to relax.

4.3.1 Competition and Buying Patterns

Competition is predominantly from pool halls and foosball tournaments.

Pool Halls The pool halls are the alternative places, other than typical bars, that people go to to socialize and play games to pass the time. There are many different pool halls that serve the Madison student population. They are typically grouped by some sort of theme, maybe concentrating on the lower price point beer selection, maybe on the music, sometimes on the quality of the pool and billiards tables (typically a function of the skill level of the players and the use of the tables for tournaments). The pool halls are competitors for the casual players, people that are playing as a way to socialize, have fun, and pass the time.

Foosball Tournaments Currently, the several tournaments that are held for the Madison area players take place in a community center recreation room that has six tables. There are no other public or semi-public areas that have more than a couple of tables available for play. So while the community center will still have tournaments, the facilities at Foosball Hall will be nicer and have more things to offer such as food and beer. By virtue of more and better tables, Foosball Hall will be able to attract plenty of people for the tournaments.

Indirect competition comes from other evening recreation activities, such as bars, movies, theatres, bowling alleys, etc.

Strategy and Implementation Summary

Foosball Hall will leverage the fact that they offer the finest (as well as the only) facility of numerous, nice, good condition foosball tables. This will be especially useful when competing for customers against the pool halls. Foosball has the same draw as pool, a game that is fun, social, and requires some skill, but is much more fun than pool. To be competitive at foosball, players must develop a strong skill set, however, the level of fun is accessible to all skill levels. Therefore, foosball generates more fun than pool, a distinction that is valuable to a hall that is attracting people to come play games, eat, and drink.  

The marketing effort will rely on advertisements and sponsorships to reach the desired market segments. For the casual users the venue will be advertised as a place to eat, drink, and play fun games. To reach the competitive players, Foosball Hall will have to generate visibility among the different individuals and groups that compete. This will be done with advertising as well as sponsoring tournaments, arguably the best way to get this segment introduced to Foosball Hall.

The sales strategy is formulated on the hypothesis that there are a large number of people that will try Foosball Hall once, and that a successful sales effort will be one that captures the people and turns them into repeat customers. This philosophy is grounded in the solid marketing maxim that it is more costly to attract new customers than it is to maintain current ones.

5.1 Competitive Edge

Foosball Hall will rely on their competitive edge of offering a large number of foosball tables to patrons. Pool halls are relatively popular. They offer patrons a source of self entertainment (based on skill and strategy) while they drink and socialize. Foosball takes this value one step further by offering a game that has similar skill requirements, but injects much more fun and thrill into the game. Currently, there are no other public places that offer more than one or two foosball tables for play. This competitive edge could diminish if it becomes so popular that competitors take notice and offer similar game options. However, Foosball Hall will enjoy the market leader position and will not rest on its laurels, continually looking for new ways to add value for their customers. Foosball Hall will be always looking for new ways to appeal to their target market by both secondary research, and through primary research in the form of observation of their customers.

5.2 Marketing Strategy

Foosball Hall will use two different forms of marketing communication as a way to reach the target market and raise their  awareness of Foosball Hall and their product offerings. The casual users will be reached through a series of advertisements, generally in the student newspapers. The student rags are a source of information that most students consult in determining activities and events. There are two main student papers, each with a slightly different readership demographic. The advertising space in the papers is fairly inexpensive and is targeted to reach the right audience.

In order to reach the competitive users, Foosball Hall will rely on a tournament sponsorship strategy to attract the serious players. Foosball Hall will sponsor several different tournaments, at least two days a week that will be a haven for the competitive players. The beauty (for Foosball Hall) of the competitive tournaments is that most players require practice to remain competitive or improve and the large number of tables at Foosball Hall will encourage this customer segment to use Foosball Hall as a place to train as well as compete. The tournament sponsorship will generate visibility on the local (city as well as state) foosball association websites. The visibility will take the form of activity by members of the Foosball Hall staff in association based activities. Becoming active within this association of people is valuable networking that is likely to bring many new customers to the Hall. Foosball Hall believes that this grassroots approach will be particularly effective for this unusual but tight knit group of people.

5.3 Sales Strategy

Consistent, customer-centric service is the requirement for Foosball Hall employees. Every employee will have the idea drilled into them that they cannot let a customer leave dissatisfied. Employees will be empowered to remedy most situations that come up. Problem solving will be encouraged throughout the organization. It would also be fair to say that everyone within the organization is part of the sales staff.

5.3.1 Sales Forecast

The sales forecast is a conservative projection. It has been kept conservative to ensure that, with the worst case scenario, we are able to cover our expenses. The first three months have a sales forecast that is pretty grim (relative to the standard month). This can be explained by the fact that the first few months will be slow, a function of being a start-up business, fighting to become more visible within the community, going from nothing to achieving a regular clientele. A slow but steady growth cycle with occur as the months toll. Profitability is projected to occur during the later half of the second year. As a rule of thumb for this industry, if profitability occurs before the second year than it is unlikely to be a sustainable profit, and if it does not occur by the end of the second year than the chance of it ever happening is pretty slim.

The following table and charts represent the breakdown of the sales for the first year as well as graphical representations of sales by month and year.

5.4 Milestones

Foosball Hall has identified several different milestones that will act as obtainable goals, providing the organization with benchmarks that they must reach. The following table details the different milestones, the timeline for them and the responsible party.

Web Plan Summary

The website will be used as a form of communication aimed primarily at the competitive players. The competitive players are those that use the Internet to stay in touch with the rest of the foosball community. This community, as perviously mentioned, is somewhat small but close knit. The Internet provides the perfect communication medium. The casual players are unlikely to use the website much, they will be looking for a casual place to have fun and pass the time and an Internet search is usually not used to find new places. 

The website will provide viewers with information regarding the services and products offered by Foosball Hall. In addition to providing information, the website will be linked into the different associations websites as a venue for tournament play.

6.1 Website Marketing Strategy

The website will be marketed in two ways. The first will be submissions to popular search engines such as Google. This will allow people who are searching for Madison based foosball to reach Foosball Hall’s website. The second marketing strategy is the complimentary linking of sites with the local and regional foosball associations. With complimentary links used, surfers who are already on a complimentary website such as the associations website will be guided to Foosball Hall’s site and hopefully made aware of the new venue for foosball play.

6.2 Development Requirements

The development requirements for the site will be met by a computer science student. This type of student will be used for two reasons: the typical below market rates, and the technical expertise that they offer.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

Foosball Hall is being led by Stan Spinner. Stan received his undergraduate degree in philosophy from University of Wisconsin-Stevens Point. It was here that Stan was first introduced to foosball. His fraternity had a table and he immediately enjoyed the game. At his fraternity there were always people lined up waiting to play.

During his undergraduate days, Stan managed a pool hall. This was valuable because it taught him general business skills, paid well, and required his time at night, preventing a conflict with his schooling. Stan recognized that his ultimate dream was to create his own business, to be his own boss. With this in mind, and recognizing his reasonable assessment that his business skill set was not totally complete, Stan decided to enroll in The University of Wisconsin’s MBA Entrepreneurship Program.

At this point Stan was aware that having a foosball hall was a viable business opportunity. While the immediacy of starting it as soon as possible to be the first to market was valuable, he recognized his deficiencies in his skill set and ultimately decided to continue school and begin his business after his degree was completed. Having this insight as to his work passion and how to execute it was invaluable to Stan as he went through all his course work with the goal of starting his own business when he graduated.

7.1 Personnel Plan

Stan will be the driving force behind Foosball Hall. His responsibilities include but not limited to: vendor relations and product procurement, marketing, sales, accounting (initially), tournament formation and management, and bar tending. In addition to Stan the following positions will need to be filled:

• Bartender: In addition to tending bar and serving drinks, this position will help with the cleaning and busing of tables as well as opening and closing activities. When it is slow the position will also assist in the limited food preparation. There will be multiple bartenders, typically having part-time shifts.
• Bartender assistant: This position will back up the bartender in any activities that are needed such as cleaning, busing tables, assistance will table rental. This position will also help out with many of the back-end activities. There will be multiple people holding this position.
• Bookkeeper: This position will be filled during month five when business begins to pick up. Initially Stan will be taking care of these functions, however once business picks up there is no value added for Stan to do these functions so he will hire someone on a part-time basis.

Financial Plan investor-ready personnel plan .">

The following sections outline important financial information.

8.1 Important Assumptions

The following table details important Financial Assumptions.

8.2 Break-even Analysis

The Break-even Analysis indicates that monthly revenue of approximately $12,000 will be needed to reach the break-even point.

8.3 Projected Profit and Loss

The following table and charts show the Projected Profit and Loss.

8.4 Projected Cash Flow

The following chart and table display Projected Cash Flow.

8.5 Projected Balance Sheet

The following table presents the Projected Balance Sheet.

8.6 Business Ratios

Foosball Hall’s Business Ratios. SIC industry class: Pool parlor – 7999.0403.

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Bar Business Plan

Do you want to put up a bar as a business ? If this has been your aspiration or desire for a long time already, make sure that you have the proper processes and business plan guidelines that can help you present your bar business plan to your target audience in the best way possible. In this article we will discuss how you can write a business plan for your bar startup.

16+ Bar Business Plan Examples

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What Is a Bar Business Plan?

Like any other business plan, this specifically helps owners have a plan for their bar. It contains business goals and a timeframe to achieve them. It serves as a blueprint that guides bar owners in running day to day operations, drawing a growing number of patrons, and becoming a reputable establishment. It is also for getting financial support from potential partners and a guide for the management and operational processes of the business.

How To Draft a Bar Business Plan

No matter the purpose of your bar business plan, it is important for you to identify your business’ vision and mission. That way you can create a business plan that is necessary and helpful for the needs of your business. Check out restaurant and coffee shop business plans as a reference to get started. If you need more ideas, check out these tips in creating a bar business plan.

1. Be Aware Of The Market

Before you begin your business plan, understand the dynamics of the market for bar establishments. Knowing the needs of your customers, the trends that dictate the shift in the marketplace, and the way your competition reacts to certain scenarios can help you properly and carefully execute action plans for your bar business’s growth may it be in reach, actual sales, or brand awareness.

2. Create An Executive Summary

Come up with a bar business plan executive summary that can showcase the mission and vision of the business. You also have to make sure that this overview of what the business plan is all about should contain the principles and values that guide your business as well as the key factors that you need to consider for your successes.

3. Make An Organizational Structure

Describe the company and the nature of its operations before giving details about ownership and management. A start-up summary is most likely helpful in ensuring that the business will follow legal procedures and regulations for its operations.

4. List Down Your Resources

It is important for you to present the financial aspect of the business so that you can attract potential partners and investors, if necessary and applicable. Include information about your products and suppliers as well so that you can keep track of where you can get resources.

What are cocktails?

Cocktails are alcoholic beverages made of spirits and other ingredients such as fruit juice, soda, etc. They are one of the things commonly ordered and consumed in a bar. There are many kinds with varying ingredients, flavor, and appearance.

What makes a nightclub different from a wine bar?

While both places serve alcohol, the set up of the place is different. A nightclub is more focused on the entertainment of the patrons by providing drinks and music. In contrast a wine bar is a tavern-like establishment and tends to have a more relaxing ambiance like bistros.

What makes a tavern different from a bar?

Both places sell alcoholic beverages , but what makes them distinct from each other is that a bar does not necessarily serve food. A tavern on the other hand sells food and would often provide lodging. Taverns are an establishment that has existed for many centuries while bars started in the past few decades.

According to Statista research, sales in the drinking place sector in the United States have reached $23.15 billion in 2015. With the right kind of business plan your bar will certainly make sales that’ll contribute to such a number in the future. If you need more ideas on how to create a business plan then check out our business proposals and marketing strategy examples as references.

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• Business Plan & Guide To Opening Your Own Bar
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Friday Night and Weekend American and European Football matches—Saturday nights of letting yourself loose or just simply catch up to have a drink or two with friends. Taking a break from work or the pile of college term papers you have to finish and sit in the pub, talking to the bartender, making no sense at all because you’ve had one too many. You may also see Bar Business Plan Templates Plan templates .

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• Small Business
• How to Start a Business

How to Start a Business: A Comprehensive Guide and Essential Steps

Building an effective business launch plan

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Conducting Market Research

Crafting a business plan, reviewing funding options, understanding legal requirements, implementing marketing strategies, the bottom line.

• How to Start a Business: A Comprehensive Guide and Essential Steps CURRENT ARTICLE
• How to Do Market Research, Types, and Example
• Marketing Strategy: What It Is, How It Works, How To Create One
• Marketing in Business: Strategies and Types Explained
• What Is a Marketing Plan? Types and How to Write One
• Business Development: Definition, Strategies, Steps & Skills
• Business Plan: What It Is, What's Included, and How to Write One
• Small Business Development Center (SBDC): Meaning, Types, Impact
• How to Write a Business Plan for a Loan
• Business Startup Costs: It’s in the Details
• Startup Capital Definition, Types, and Risks
• Bootstrapping Definition, Strategies, and Pros/Cons
• Crowdfunding: What It Is, How It Works, and Popular Websites
• Starting a Business with No Money: How to Begin
• A Comprehensive Guide to Establishing Business Credit
• Equity Financing: What It Is, How It Works, Pros and Cons
• Best Startup Business Loans
• Sole Proprietorship: What It Is, Pros & Cons, and Differences From an LLC
• Partnership: Definition, How It Works, Taxation, and Types
• What is an LLC? Limited Liability Company Structure and Benefits Defined
• Corporation: What It Is and How to Form One
• Starting a Small Business: Your Complete How-to Guide
• Starting an Online Business: A Step-by-Step Guide
• How to Start Your Own Bookkeeping Business: Essential Tips
• How to Start a Successful Dropshipping Business: A Comprehensive Guide

Starting a business in the United States involves a number of different steps spanning legal considerations, market research, creating a business plan, securing funding, and developing a marketing strategy. It also requires decisions about a business’ location, structure, name, taxation, and registration. Here are the key steps involved in starting a business, as well as important aspects of the process for entrepreneurs to consider.

Key Takeaways

• Entrepreneurs should start by conducting market research to understand their industry space, competition, and target customers.
• The next step is to write a comprehensive business plan, outlining the company’s structure, vision, and strategy.
• Securing funding in the form of grants, loans, venture capital, and/or crowdfunded money is crucial if you’re not self-funding.
• When choosing a venue, be aware of local regulations and requirements.
• Design your business structure with an eye to legal aspects, such as taxation and registration.
• Make a strategic marketing plan that addresses the specifics of the business, industry, and target market.

Before starting a business, entrepreneurs should conduct market research to determine their target audience, competition, and market trends. The U.S. Small Business Administration (SBA) breaks down common market considerations as follows:

• Demand : Is there a need for this product or service?
• Market size : How many people might be interested?
• Economic indicators : What are the income, employment rate, and spending habits of potential customers?
• Location : Are the target market and business well situated for each other?
• Competition : What is the market saturation ? Who and how many are you going up against?
• Pricing : What might a customer be willing to pay?

Market research should also include an analysis of market opportunities, barriers to market entry, and industry trends, as well as the competition’s strengths, weaknesses, and market share .

There are various methods for conducting market research, and these will vary depending on the nature of the industry and potential business. Data can come from a variety of places, including statistical agencies, economic and financial institutions, and industry sources, as well as direct consumer research through focus groups, interviews, surveys, and questionnaires.

A comprehensive business plan is like a blueprint. It lays the foundation for business development and affects decision-making, day-to-day operations, and growth. Potential investors or partners may want to review and assess it in advance of agreeing to work together. Financial institutions often request business plans as part of an application for a loan or other forms of capital. 

Business plans will differ according to the needs and nature of the company and should only include what makes sense for the business in question. As such, they can vary in length and structure. They can generally be divided into two formats: traditional and lean start-up. The latter is less common and more useful for simple businesses or those that expect to rework their traditional business plan frequently. It provides a vivid snapshot of the company through a small number of elements.

The process of funding a business depends on its needs and the vision and financial situation of its owner.  The first step is to calculate the start-up costs . Identify a list of expenses and put a dollar amount to each of them through research and requesting quotes. The SBA has a start-up costs calculator for small businesses that includes common types of business expenses.  

The next step is to determine how to get the money. Common methods include:

• Self-funding , also known as “ bootstrapping ”
• Finding investors willing to contribute to your venture capital
• Raising money online by crowdfunding
• Securing a business loan from a bank, an online lender, or a credit union
• Winning a business grant from a donor, usually a government, foundation, charity, or corporation

Different methods suit different businesses, and it’s important to consider the obligations associated with any avenue of funding. For example, investors generally want a degree of control for their money, while self-funding puts business owners fully in charge. Of course, investors also mitigate risk; self-funding does not.

Availability is another consideration. Loans are easier to get than grants, which don’t have to be paid back. Additionally, the federal government doesn’t provide grants for the purposes of starting or growing a business, although private organizations may. However, the SBA does guarantee several categories of loans , accessing capital that may not be available through traditional lenders. No matter the funding method(s), it’s essential to detail how the money will be used and lay out a future financial plan for the business, including sales projections and loan repayments . 

Businesses operating in the U.S. are legally subject to regulations at the local, county, state, and federal level involving taxation, business IDs, registrations, and permits.

Choosing a Business Location

Where a business operates will dictate such things as taxes, zoning laws (for brick-and-mortar locations), licenses, and permits. Other considerations when choosing a location might include:

• Human factors : These include target audience and the preferences of business owners and partners regarding convenience, knowledge of the area, and commuting distance.
• Regulations : Government at every level will assert its authority.
• Regionally specific expenses : Examples are average salaries (including required minimum wages), property or rental prices, insurance rates, utilities, and government fees and licensing.
• The tax and financial environment : Tax types include income, sales, corporate, and property, as well as tax credits; available investment incentives and loan programs may also be geographically determined.

Picking a Business Structure

The structure of a business should reflect the desired number of owners, liability characteristics, and tax status. Because these have legal and tax compliance implications , it’s important to understand them fully. If necessary, consult a business counselor, a lawyer, and/or an accountant.

Common business structures include:

• Sole proprietorship : A sole proprietorship is an unincorporated business that has just one owner, who pays personal income tax on its profits.
• Partnership : Partnership options include a limited partnership (LP) and a limited liability partnership (LLP) .
• Limited liability company (LLC) : An LLC protects its owners from personal responsibility for the company’s debts and liabilities.
• Corporation : The different types of corporations include C corp , S corp , B corp , closed corporation , and nonprofit .

Getting a Tax ID Number

A tax ID number is the equivalent of a Social Security number for a business. Whether or not a state and/or federal tax ID number is required will depend on the nature of the business and the location in which it’s registered.

A federal tax ID, also known as an employer identification number (EIN) , is required if a business:

• Operates as a corporation or partnership
• Pays federal taxes
• Has employees
• Files employment, excise, alcohol, tobacco, or firearms tax returns
• Has a Keogh plan
• Withholds taxes on non-wage income to nonresident aliens
• Is involved with certain types of organizations, including trusts, estates, real estate mortgage investment conduits, nonprofits, farmers’ cooperatives, and plan administrators

An EIN can also be useful if you want to open a business bank account, offer an employer-sponsored retirement plan, or apply for federal business licenses and permits. You can get one online from the Internal Revenue Service (IRS) . State websites will do the same for a state tax ID.

Registering a Business

How you register a business will depend on its location, nature, size, and business structure.  For example, a small business may not require any steps beyond registering its business name with local and state governments, and business owners whose business name is their own legal name might not need to register at all.

That said, registration can provide personal liability protection, tax-exempt status, and trademark protection, so it can be beneficial even if it’s not strictly required. Overall registration requirements, costs, and documentation will vary depending on the governing jurisdictions and business structure.  

Most LLCs, corporations, partnerships, and nonprofits are required to register at the state level and will need a registered agent to file on their behalf. Determining which state to register with can depend on factors such as:

• Whether the business has a physical presence in the state
• If the business often conducts in-person client meetings in the state
• If a large portion of business revenue comes from the state
• Whether the business has employees working in the state

If a business operates in more than one state, it may need to file for foreign qualification in other states in which it conducts business. In this case the business would register in the state in which it was formed (this would be considered the domestic state) and file for foreign qualification in any additional states.

Obtaining Permits

Filing for the applicable government licenses and permits will depend on the industry and nature of the business and might include submitting an application to a federal agency, state, county, and/or city. The SBA lists federally regulated business activities alongside the corresponding license-issuing agency, while state, county, and city regulations can be found on the official government websites for each region.

Every business should have a marketing plan that outlines an overall strategy and the day-to-day tactics used to execute it. A successful marketing plan will lay out tactics for how to connect with customers and convince them to buy what the company is selling. 

Marketing plans will vary according to the specifics of the industry, target market, and business, but they should aim to include descriptions of and strategies for the following:

• A target customer : Including market size, demographics, traits, and relevant trends
• Value propositions or business differentiators : An overview of the company’s competitive advantage with regard to employees, certifications, and offerings
• A sales and marketing plan : Including methods, channels, and a customer’s journey through interacting with the business
• Goals : Should cover different aspects of the marketing and sales strategy, such as social media follower growth, public relations opportunities, and sales targets
• An execution plan : Should detail tactics and break down higher-level goals into specific actions
• A budget : Detailing how much different marketing projects and activities will cost

How Much Does It Cost to Start a Business?

Business start-up costs will vary depending on the industry, business activity, and product or service offered. Home-based online businesses will usually cost less than those that require an office setting to meet with customers. The estimated cost can be calculated by first identifying a list of expenses and then researching and requesting quotes for each one. Use the SBA’s start-up costs calculator for common types of expenses associated with starting a small business.

What Should I Do Before Starting a Business?

Entrepreneurs seeking to start their own business should fully research and understand all the legal and funding considerations involved, conduct market research, and create marketing and business plans. They will also need to secure any necessary permits, licenses, funding, and business bank accounts.

What Types of Funding Are Available to Start a Business?

Start-up capital can come in the form of loans, grants, crowdfunding, venture capital, or self-funding. Note that the federal government does not provide grant funding for the purposes of starting a business, although some private sources do.

Do You Need to Write a Business Plan?

Business plans are comprehensive documents that lay out the most important information about a business. They reference its growth, development, and decision-making processes, and financial institutions and potential investors and partners generally request to review them in advance of agreeing to provide funding or to collaborate.

Starting a business is no easy feat, but research and preparation can help smooth the way. Having a firm understanding of your target market, competition, industry, goals, company structure, funding requirements, legal regulations, and marketing strategy, as well as conducting research and consulting experts where necessary, are all things that entrepreneurs can do to set themselves up for success.

U.S. Small Business Administration. “ Market Research and Competitive Analysis .”

U.S. Small Business Administration. “ Write Your Business Plan .”

U.S. Small Business Administration. " Calculate Your Startup Costs ."

U.S. Small Business Administration. “ Fund Your Business .”

U.S. Small Business Administration. “ Grants .”

U.S. Small Business Administration. “ Loans .”

U.S. Small Business Administration. “ Pick Your Business Location .”

U.S. Small Business Administration. “ Choose a Business Structure .”

Internal Revenue Service. “ Do You Need an EIN? ”

U.S. Small Business Administration. “ Get Federal and State Tax ID Numbers .”

U.S. Small Business Administration. “ Register Your Business .”

U.S. Small Business Administration. “ Apply for Licenses and Permits .”

U.S. Small Business Administration. “ Marketing and Sales .”

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Nashville council rejects proposed sign for Morgan Wallen’s new bar, decrying his behavior

FILE - Morgan Wallen arrives at the 56th annual CMA Awards, Nov. 9, 2022, in Nashville, Tenn. On Tuesday, May 21, 2024, Nashville councilmembers rejected plans for a glowing sign at Wallen’s new bar along the city’s neon-lit strip of honky tonks, citing his use of a racial slur publicized in 2021 and his recent criminal charges of throwing a chair off a rooftop and nearly hitting two police officers. (Photo by Evan Agostini/Invision/AP, File)

FILE - Morgan Wallen performs during the 56th annual CMA Awards, Nov. 9, 2022, at the in Nashville, Tenn. On Tuesday, May 21, 2024, Nashville councilmembers rejected plans for a glowing sign at Wallen’s new bar along the city’s neon-lit strip of honky tonks, citing his use of a racial slur publicized in 2021 and his recent criminal charges of throwing a chair off a rooftop and nearly hitting two police officers. (AP Photo/Mark Humphrey, File)

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NASHVILLE, Tenn. (AP) — Nashville councilmembers have rejected plans for a glowing sign to be erected at Morgan Wallen’s new bar along the city’s neon-lit strip of honky tonks, citing his use of a racial slur that caused controversy in 2021 and recent criminal charges accusing the country star of throwing a chair off a rooftop near two police officers.

The Nashville Metro Council voted 30-3 Tuesday evening against the proposed sign at Morgan Wallen’s This Bar & Tennessee Kitchen, which is set to open this weekend. The sign would have hung over a public sidewalk, similar to those at many neighboring bars. Such a sign requires local government approval and usually isn’t a controversial process.

During debate, councilmembers called Wallen’s comments hateful and his actions harmful. They also said the performer has received multiple second chances.

“I don’t want to see a billboard up with the name of a person who is throwing chairs off of balconies and who is saying racial slurs,” said Councilmember Delishia Porterfield, who is Black.

Councilmember Jacob Kupin presented the proposal, but said he “thought long and hard” about what to do because of Wallen’s behavior. He said the third-party organization managing the business, TC Restaurant Group, has been “really, a good partner” and has worked to make downtown Nashville safer.

The Associated Press reached out to Wallen’s publicist and TC Restaurant Group seeking comment on the council vote.

“The fact that someone’s name is going up on a bar doesn’t mean that we condone all the behavior, but again I appreciate the efforts to make amends, the positive response, and again, the operator themselves I don’t think should be penalized for what happened,” Kupin said.

An initial hearing in Wallen’s criminal case was postponed until Aug. 15. According to an arrest affidavit, the chair that Wallen is accused of throwing off the roof of the six-story Chief’s bar on April 7 landed about a yard (meter) from two police officers. Witnesses told officers they saw Wallen pick up a chair, throw it off the roof and laugh about it.

He is facing three felony counts of reckless endangerment and one misdemeanor count of disorderly conduct.

In a statement issued by Wallen, he said he accepted “responsibility” and was “not proud” of his behavior. The statement mentioned making “amends” and touching base with law enforcement.

Wallen’s “One Thing at a Time” album spent 16 weeks at the top of the Billboard 200 in 2023 and was the most-consumed album in the U.S. last year. Top 10 hits from the album included “Last Night,” “You Proof” and “Thinkin’ Bout Me.”

In 2021, Wallen was suspended indefinitely from his label after video surfaced of him shouting a racial slur, which he would later say was ignorant of him to use .

Kid Rock’s bar, not far from Wallen’s new establishment, was the site of an earlier sign controversy . Ahead of a 2019 vote, some councilmembers bemoaned the design featuring a giant guitar in which the base of the instrument is intentionally shaped like a woman’s buttocks. Ultimately, they approved it.