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9 tips for building an effective video cover letter

Have you been asked to provide a video cover letter don’t stress out or get camera-shy. here's how to put together a winning production..

More IT companies are asking candidates to provide a video cover letter in addition to traditional resume and portfolio. While in some respects you should adhere to the same rules that govern video job interviews, there are some key differences to remember when you’re planning, recording and submitting a video cover letter. Here’s how to make sure your video cover letter hits all the right notes.

“Think of a video cover letter as a ‘movie trailer,’ and your career as a movie. You want to have your trailer be engaging, inviting and interesting and give just enough information that the recruiter or hiring manager will want to know more — they’ll want to see the entire film, so to speak,” says Chris Brown, vice president of human resources at telecommunications and collaboration solutions company West Corporation.

Keep it short

For starters, most video cover letters shouldn’t exceed 60 seconds, Brown says. Think about what’s engaging to you when you watch a video on your smartphone, on the Web. Chances are, the shorter, the better, Brown says. “If it’s longer than about a minute, you’re going to lose the interest of a viewer. You need to find your ‘hook’ and discuss one tangible thing about you that will grab the viewer and make them want to interview you,” he says.

Make a listicle

Pop culture listicle site BuzzFeed is a great example of how to structure your video cover letter. Choose the top five things a recruiter or hiring manager would want to know about you, and stick to that list, Brown says. “You want to aim for three of those points being about your professional life and you can throw in an additional two that are personal — ‘I’m an animal lover and I volunteer at my local shelter,’ or ‘I skydive in my free time,'” Brown says, to add additional interest and show that you’re a well-rounded individual.

Create two versions

As the concept of video cover letters becomes increasingly popular, it makes sense to have more than one available. Create a more generic version and place it on your social media feeds for wider accessibility — on Twitter Moments, Facebook, LinkedIn and even Instagram, Brown says. Bbut also create fresh versions that are tailored to specific job opportunities that can be sent to individual hiring managers or recruiters. “It’s similar to how you’d tailor a written cover letter to each job opportunity. There’s a basic template, but you also want to throw in specifics,” he says.

[ Related Stories: 6 things to leave off your resume ]

Pay attention to hosting

Consider creating a separate YouTube channel dedicated to hosting your professional videos, Brown says. The last thing you want is for your video cover letter to end up in a feed with your family home videos or that GoPro video you made last time you went skydiving. “On a public, personal YouTube channel, there’s also the chance that your friends and family will comment on your videos; do you really want your strange friend Bill making inappropriate comments on your video cover letter? That’s a recipe for disaster,” Brown says.

Create original content

Just like in a traditional, written cover letter, a video cover letter should be original content that adds a new dimension to your resume and allows you the opportunity to highlight your best self. “This is not a regurgitation of your resume. It’s an opportunity to talk about your skills, sure, but I’ve seen some of these in which people are literally just reading from their existing resume. You can touch on that, but it’s the intangibles that matter here; your energy, your personality can come through — that’s what I want to see,” Brown says.

[ Related Stories: How to successfully blend your online and offline personas ]

Watch your language

Just as you would in a written cover letter or resume, use the same words and phrases found in the job description to highlight that you’re perfect for the role. This doesn’t have to sound forced, but it does help a hiring manager or a recruiter ensure that you’re familiar with the industry, the competitive landscape, common programs and systems that are used and the industry jargon, Brown says, “Using that language communicates that you’re an ‘insider,’ and you know the ins-and-outs of the greater landscape.”

You also can add additional comments about the company, prominent employees you’ve seen on the news, new technology they’ve created, and address how you could help contribute to their success, Brown says. This demonstrates that you know the company, its competitors and the IT industry as a whole.

To script, or not to script

Unless you’re incredibly shy or nervous in front of a camera, it’s not necessary to write out and recite a script. A few bullet points to highlight what you want to cover should do just fine, Brown says. “Definitely have a prompt in front of you so that you know what you want to talk about, but don’t script every aspect. Hiring managers and recruiters know that these will be imperfect and you want to show that part of yourself, as well. Make the video cover letter as real and human as possible — a few ‘um’s and ‘uh’s aren’t going to cost you the job,” he says.

[ Related Stories: 6 ways to blow your technical job interview ]

Nail the closing

Any job search involves a certain amount of salesmanship, and in this case, you’re selling your skills, knowledge and expertise to a company. “The Web is full of tutorials on how to do a video sales letter, or VSL, which would be focused on how to sell information products. But think of a video cover letter as a VSL for an individual — the product is you,” says Donald Burns of Executive Promotions, LLC.

Even if you’re not in sales, it’s still important to know how to close, says Brown, “A simple way to do this is to provide an active closing. Say, ‘I look forward to meeting you for an interview,’ or ‘Thank you so much for your time. I absolutely want this job,’ it shows a lot of self-confidence and can be the difference between landing the role or being passed over.”

Don’t overthink it

Finally, don’t overthink it. Human resources, hiring managers and recruiters aren’t infallible, and many times an interview’s success — whether in person or via video — can hinge on completely subjective experiences, regardless of how solid your resume is or how polished your video cover letter is, Brown says.

“Remember, in any interview, video or otherwise, you are dealing with human beings. They’re going to have existing biases based on their experiences with similar people. If they had a bad experience with Fred, and you look or act like Fred, that may not work out for you. If you happen to be like Julie, and they had a great experience with Julie, then that’s great. And sometimes, there’s nothing you can do about that,” Brown says.

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The 46 Best Cover Letter Examples: What They Got Right

Published: May 22, 2024

I’ve sent plenty of cover letters throughout my career, so I know it isn’t usually fun to write one. Fortunately, the cover letter examples I painstakingly gathered below show that it’s possible to have a little fun with your job search — and maybe even make yourself a better candidate in the process.

I was shocked upon learning 45% of job seekers don’t include a cover letter when applying for a job. I definitely don’t recommend following the crowd on this matter because your cover letter is a chance to tell the stories your resume only outlines.

It’s an opportunity for you to highlight your creativity at the earliest stage of the recruitment process.

Are you ready to showcase your unique skills and experience? Or are you looking for more tips and cover letter inspiration?

Keep reading for 40+ cover letter examples, then check out tips for cover letter formatting and what makes a cover letter great.

Table of Contents

Customizable Cover Letter Examples

Best cover letter examples, short cover letter examples, creative cover letter examples, job cover letter examples, career cover letter examples, what’s on a cover letter, what makes a great cover letter.

In a hurry for a cover letter example you can download and customize? Check out the ones below from HubSpot’s cover letter template kit .

1. Standard Cover Letter Example

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What does a good cover letter look like in practice, and how can you make yours stand out? I found six examples from job seekers who decided to do things a bit differently.

Note: Some of these cover letters include real company names and NSFW language that I've covered up.

4. The Cover Letter That Explains ‘Why,’ Not Just ‘How’

You may already know how to talk about how you’ll best execute a certain role in your cover letter. But there’s another question you might want to answer: Why the heck do you want to work here?

The Muse , a career guidance site, says that it’s often best to lead with the why — especially if it makes a good story.

I advise against blathering on and on, but a brief tale that illuminates your desire to work for that particular employer can really make you stand out.

33. Customer Service Cover Letter Example

In an increasingly digitized world, where customer-centric strategies are vital for business success, I am thrilled to apply for the [Job Title] position at HubSpot."

Unhelpful Cover Letter Introduction:

"To Whom it May Concern,

I am applying for the [Job Title] position at HubSpot. I have some experience in marketing and can help your clients grow their businesses."

Relevant Professional Experience

It can be tempting to use the same cover letter for every job. After all, it‘s about your experience, isn’t it? But it's not enough to rephrase the work history in your resume.

Recruiters and hiring managers are looking to fill a specific role, so you need to show how your experience translates to their unique needs.

So, the body of a great cover letter should showcase the specific professional experiences that are relevant to the job you're applying for. Emphasize your accomplishments and skills that directly relate to what the job needs.

To speed up this part of the cover letter writing process, start by creating a list of your transferable skills . Drafting this list can help you quickly focus on the skills to highlight in your cover letter.

Then, use AI tools to summarize job descriptions and narrow in on where your experience and the needs of the role you're applying for overlap. This post is full of useful AI assistant tools if you're new to AI.

Helpful Cover Letter Experience:

“At [Company Name], I had the opportunity to assist a global ecommerce retailer in enhancing their online customer experience. By conducting in-depth market research and customer journey mapping, I identified pain points and areas of improvement in their website navigation and user interface.”

Unhelpful Cover Letter Experience:

“I also worked with an ecommerce retailer to improve the customer experience. We did some surveys and training, and they were happy with the results.”

Useful Examples

To make your cover letter stand out, add specific examples that show how you've solved problems or gotten results in past roles.

Quantify your accomplishments whenever possible, using data to give the reader a clear understanding of your impact.

Helpful Cover Letter Example:

“I lead a team of five content writers while increasing website traffic by 18% year-over-year.”

Unhelpful Cover Letter Example:

“I have a great track record of leadership and achieving fantastic results.”

Research and Company Knowledge

Hiring teams aren‘t hiring anyone with the skills to do the job. They’re hiring a person they'll work alongside at their specific company.

So, to show that you‘re not just looking for any job anywhere, share your knowledge of the company’s industry, values, and culture in your cover letter.

Spend some time on the company website and take notes on what makes this business interesting to you and why you would want to work there.

Then, explain how your skills align with the company's mission and goals and explain how you could add to their chances of success. This will showcase your interest in the company and help them see if you are a good cultural fit.

Helpful Cover Letter Research:

“I was particularly drawn to HubSpot not only for its industry-leading solutions but also for its exceptional company culture. HubSpot's commitment to employee development and fostering a collaborative environment is evident in its recognition as a top workplace consistently. I strongly believe that my passion for continuous learning, self-motivation, and dedication to contributing to a team will make me a valuable asset to HubSpot.”

Unhelpful Cover Letter Research:

“I have been inspired by HubSpot's commitment to inbound marketing and its comprehensive suite of solutions. HubSpot's dedication to providing valuable content and fostering meaningful relationships aligns with my own values and aspirations.”

Clear Writing

Your cover letter needs to pack in a lot of important information. But it's also important that your cover letter is clear and concise.

To accomplish this, use professional but easy-to-understand language. Be sure to remove any grammar or spelling errors and avoid lengthy paragraphs and avoid jargon or overly technical language.

You may also want to use bullet points to make your letter easier to skim. Then, proofread your cover letter for clarity or ask a friend to proofread it for you.

Guide to Becoming a Better Writer
Tips for Simplifying Your Writing

Helpful Cover Letter Writing:

"In addition to my academic accomplishments, I gained valuable practical experience through internships at respected law firms.

Working alongside experienced attorneys, I assisted in providing legal support to clients. This hands-on experience helped me develop a deep understanding of client needs and enhanced my ability to effectively communicate complex legal concepts in a straightforward manner."

Unhelpful Cover Letter Writing:

"Furthermore, as a complement to my academic accomplishments, I have garnered invaluable practical experience through internships at esteemed law firms.

Throughout these placements, I actively collaborated with seasoned attorneys to conduct due diligence and furnish clients with comprehensive legal support. Notably, these experiences fostered a profound comprehension of client necessities, whilst honing my legal acumen to articulately convey intricate legal principles within a lucid and concise framework, adhering to applicable precedents and statutes of limitations."

Genuine Interest and Enthusiasm

Find ways to convey your passion for the role and how excited you are to contribute to the company you're applying to. At the same time, make sure your interest feels authentic and outline how it aligns with your career goals.

Your ultimate goal is an enthusiastic letter that feels honest and leaves a lasting positive impression.

Showing excitement in writing doesn't come naturally for everyone. A few tips that can help you boost the genuine enthusiasm in your letter:

Record audio of yourself speaking about the role, then use voice-to-text technology to transcribe and add these sections to your letter.
Choose your words carefully .
Write in active voice.

Helpful Cover Letter Tone:

“I am genuinely enthusiastic about the prospect of joining [Company/Organization Name] as an accountant. My combination of technical proficiency, eagerness to learn, and strong attention to detail make me an ideal candidate for this role. I am confident that my dedication, reliability, and passion for accounting will contribute to the continued success of your organization.”

Unhelpful Cover Letter Tone:

“Honestly, I can hardly contain my excitement when it comes to reconciliations, financial statement analysis, and tax regulations! Engaging in spirited discussions with professors and classmates has allowed me to foster an unbreakable bond with the fascinating world of accounting, and I'm positively bursting with enthusiasm at the prospect of applying my skills in a professional setting.”

Memorable Conclusion

End your cover letter on a strong note. Summarize your top qualifications, restate your interest in the position, and express your interest in future communication.

Then, thank your reader for their time and consideration and include your contact information for easy follow-up.

To make your conclusion memorable, think about what parts of your letter you‘d most like the hiring manager to keep top of mind. Then, consider your word choice and phrasing. If you’re feeling stuck, this list of ways to close an email can help.

Helpful Cover Letter Conclusion:

"Thank you for considering my application. I am excited about the opportunity to further discuss how my qualifications align with the needs of Greenpeace. Please feel free to contact me at your convenience to arrange an interview.

Together, let's make a lasting impact on our planet.

[Your Name]"

Unhelpful Cover Letter Conclusion:

"Thank you for considering my application. I look forward to the possibility of discussing my qualifications further and how I can contribute to Greenpeace's mission. Please feel free to contact me at your convenience to arrange an interview.

I’d like to add another stage to the job search: experimentation.

In today’s competitive landscape, it’s so easy to feel defeated, less-than-good-enough, or like giving up your job search.

But don’t let the process become so monotonous. Have fun discovering the qualitative data I’ve discussed here — then, have even more by getting creative with your cover letter composition.

I certainly can’t guarantee that every prospective employer will respond positively — or at all — to even the most unique, compelling cover letter. But the one that’s right for you will.

So, get inspired by these examples and templates. Write an incredible cover letter that shows the hiring team at your dream job exactly who you are.

Editor's note: This post was originally published in October 2020 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.

Don't forget to share this post!

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When it comes to securing that coveted first round interview, a carefully crafted cover letter can spark interest in a way that a resume, however impressive, simply can't.

Let's find out how this cover letter helped Amanda land multiple offers from top-tier management consulting firms and bulge bracket investment banks!

Download a copy of my Cover Letter ( free PDF version )
Purchase a copy of my Cover Letter ( Google Docs editable version )
You can also make a copy of my Resume template here

Watch it in action

Crafting a Winning Hook

To start, you must hook the reader by mentioning a connection with the company. This is crucial—it gives them a compelling reason to continue reading and learn why you're a standout candidate.

Amanda began her cover letter by challenging a common notion about entry-level consultant positions. She then revealed that her experience with various industry professionals led her to believe that Ernst and Young stands apart from the rest.

The key to doing this effectively is by conducting thorough research:

Speak with industry professionals and get insights into the role and industry.
Use this information to add depth and context to your cover letter.
If you’re applying for roles involving specific software, utilize customer reviews and testimonials to enhance your understanding and express this in your cover letter.

Remember to relate this connection with the recruiter or hiring manager. For example, rather than saying you'll innovate the next iPhone when applying to Apple, you could talk about Apple's focus on privacy and its impact on the advertising industry.

This will show your understanding of broader industry contexts and trends.

Being Purposeful with Information

Next, be intentional about the information you include. Every sentence in your cover letter should serve a purpose.

Amanda didn't waste words reiterating information that was already in her resume. Instead, she used her cover letter to expand on the initial hook and highlight achievements relevant to the role she was applying for.

She demonstrated her problem-solving and project management skills, her experience with large-scale projects, and her punctuality—all key factors for recruiters.

While concluding, she reinforced her strong desire to join the company, showcasing a bit of her personality and how her unique experiences made her an asset.

Creating an Appealing Template

Lastly, the visual presentation of your cover letter is paramount. An intuitive, reader-friendly format with attention to white space can make a significant difference.

Utilize design elements such as colored accents to add personality while maintaining a professional look.

Including a relevant job title right below your name is beneficial too, as cover letters are often scanned for keywords.

So, let's circle back to the initial point about evoking emotion. After reading Amanda's cover letter, the recruiter perceives her as witty, skilled, and driven— traits deserving at least a first round interview .

Following these tips can help you too in crafting a cover letter that leaves a lasting impression and secures that all-important interview call.

If you're a job searching right now

Then you might want to check out my guide on how to use ChatGPT for Job Search !

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D-Day latest: Biden takes swipe at Putin in D-Day speech; read chilling 'in case of failure' letter

As the world marks 80 years since D-Day, the King tells a commemoration event "free nations must stand together to oppose tyranny" and Joe Biden takes a swipe at Vladimir Putin. Meanwhile, Second World War Wren, Christian Lamb, 103, is given France's highest honour by Emmanuel Macron.

Thursday 6 June 2024 23:05, UK

Anniversary events

King: Free nations must come together to oppose tyranny
Biden takes aim at Putin: War's 'dark forces never fade'
Zelenskyy greeted by raucous applause
Veteran minesweeper's stern words for Russian president
Veteran British Wren, 103, gets France's highest honour
Watch: Parachutists recreate D-Day invasion

Revisiting D-Day

Chilling letter Eisenhower drafted in case of failure
The elite veteran division that may have prevented the collapse of the invasion
How the Germans responded and clues to why they failed
Veterans' stories: My ears bled as I bombarded shore | Shrapnel still lodged in my head nearly killed me
Watch: How the D-Day landings unfolded
Timelines: The lead-up to the landings | What happened across the five D-Day beaches? | The Battle of Normandy
Produced by Brad Young

Thanks for following our coverage on the 80th anniversary of D-Day.

You can scroll back through this blog below to catch up on all our updates and features.

A number of commemorations have marked the 80th anniversary of D-Day.

Royals, world leaders and veterans gathered in Normandy for a series of ceremonies and events, paying tribute to those who served during the 1944 beach invasion.

The King and the Prince of Wales praised the "bravery and sacrifice" of D-Day veterans who "served at that critical time" as they both made speeches in France today.

Here is a roundup of the highlights from the D-Day anniversary commemorations.

By royal correspondent Rhiannon Mills in Normandy

This was the day that the world made a journey to towns across Normandy. Those remarkable stories of bravery and acts of patriotism that have cemented D-Day in our consciousness, touching so many different nations.

From the 13 countries that made up those Allied troops for the landings thousands of people gathered onto those wide sweeping beaches for ceremonial events, others crowded into their towns and villages wanting to say a more personal thank you.

But talking to those who've been here for previous commemorations, they told me that this year has felt different, an added significance, with precious few veterans still with us.

Whether it's been the international diplomatic events which always add that extra focus onto moments like this, or more intimate events up and down the coastline, the elderly have been treated with so much love and respect.

At a ceremony in the small town of Asnelles to unveil a commemorative memorial for those who died from the 47 Royal Marine Commando, I spoke to Norman Ashford, a 99-year-old D-Day veteran from the Royal Marines.

He couldn't speak about what he saw on D-Day. Eventually, he told me he was at least pleased that he had come.

Remarkably, at least three women came up once I'd spoken to him to shake his hand and personally thank him because of what the actions of him and his friends had meant to their relatives all those 80 years ago.

As international leaders took to the stage, the veterans have been treated like the real superstars.

But not in their eyes. Repeatedly they want to bring it back to those who weren't there.

The men I met felt lucky to have gone on to have had really fulfilled and happy lives.

They made it home. They managed to have their own families. But their friends, who died on these beaches, they were never able to fulfil those dreams.

Kneeling next to them the veterans I spoke to were quiet, more discrete in their message than the world leaders, but with no less conviction.

As they increasingly fade away they never want us to forget the freedoms that they fought for.

D-Day re-enactment groups have said their work to inspire remembrance of the Normandy landings is more important now many of the men involved are now longer with us.

Living history groups have collected garments, artefacts and weaponry to display for educational purposes, while re-enactment groups go a step further in theatrically recreating the event.

Michael Lycett, organiser of the East Yorkshire Regiment Living Group, said the reenactors had become friends with many of the battalion's veterans over the years.

"We have heard their stories first hand and feel well qualified to pass them on. By attending shows and putting on displays we are able to tell their stories to a wide audience.

"This is more important now these men are not here to do so themselves."

The group displays weapons and explosives, as well as a pot of sand from each of the landing beaches and a lump of concrete from the Merville Gun Battery in Normandy.

Glenn Caton, 61, who runs the Suffolk Military Show portraying historical conflicts from the past 1,000 years, said re-enactment is vital for stoking remembrance.

"Unfortunately events such as the D-Day landings are now becoming confined to the history books, as these significant moments are largely beyond living memory."

He added: "One of the mantras The Suffolk Military Shows has adopted is 'I hear I forget, I see I remember, I do I understand'."

Arthur Oborne, 100, paid a tearful tribute to a friend who saved his life on D-Day earlier this afternoon.

He was shot in the lung three days after arriving on Gold Beach and his friend, Walter Gummerson, was killed the next day alongside the rest of his unit.

"I wish I could tell him that I have never taken his sacrifice for granted and will always remember him and our friends," said Mr Oborne from Portishead, while speaking at the UK national commemorative event in Ver-sur-Mer, Normandy.

"So Gummy, thank you my old friend."

Afterwards he said: "I had no problems talking but it was a bit emotional, I was a bit upset and teary.

"I think everyone did well at the service, I was a bit apprehensive at the start but I wanted to speak."

Royal Marine Jim Grant recalled the sheer noise of the assault, which left him partially deaf.

Attacking Sword Beach via landing craft, he was escorting Canadian forces across to Normandy.

"The noise from the guns, the German guns and the guns from the battleships who had started firing over our heads, was deafening," he said.

Behind the infantry storming the beaches of Normandy were soldiers tasked with keeping guns loaded, vehicles fuelled and troops fed.

Jack Mortimer, 100, was one such driver and dispatch rider, who "worked like hell" to keep his comrades on Sword Beach fighting effectively.

He described driving "frightened to death" up the beach in a jeep with a trailer, with hundreds of rockets flying overhead.

"Driving up that beach, the noise, the smoke, frightened to death, hearing guns going off and seeing thousands of soldiers and ships on either side, it was organised army chaos," said the former 12th Ordnance Beach detachment volunteer.

"Our job was to organise the beach so we could help anyone who got in trouble coming on shore.

"A gun can't fire without ammunition, a tank can't go without petrol and men need food, so we worked like hell to keep the stores equipped."

Mr Mortimer said he will be travelling back to Normandy for the anniversary.

"When I go there, I cry.

"I don't think I'm a hero, the heroes are the ones who didn't come home, and they should always be remembered.

"It is very emotional, of course, to remember those who went and didn't come back."

The most ambitious amphibious operation in history required the waterproofing of weapons and other sensitive equipment

Among those ensuring the guns worked when they landed on Gold Beach was gunner Donald Howkins, who spent the month before D-Day in Weybridge learning how to protect them from the sea.

He said he struggles to remember fighting on the beaches, but battles in the nearby village of Tilly-sur-Seulles were not soon going to leave him.

"The destruction of a town and death in such a way I have never discussed it," he said.

"It was also here that my good friend from my hometown was badly wounded and his war was over."

From there, they "zigged and zagged northward through Normandy" and into Belgium.

"During these first months we lost some good men."

Royals, world leaders and veterans gathered on Omaha Beach today to mark the 80th anniversary of D-Day.

As veterans arrived at the international commemoration service, world leaders applauded each of them as they were pushed past them on wheelchairs, some of them smiling proudly and saluting.

Ralph McClure, 99, who was a signalman on board the HMS LCT 952, has been speaking about the moment he lost a friend on D-Day.

The grandfather of actress Vicky McClure said: "There was a flash where he was standing and from then till now I've tried to find out if he made it.

"I feel he might not have done.

"I think a lot about him - we used to have a lot of good times together."

The veteran left Newhaven on D-Day in a tank landing ship and took tanks and supplies to the troops on the ground in Normandy.

He was there for six weeks and remembers seeing Winston Churchill arriving on the beaches in France.

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Organizers and government officials concede that this year's 80th anniversary of D-Day could be the last major commemoration to involve living veterans.
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