social media essay ppt

• YouTube Thumbnail Downloader
• Image Compressor
• QR Code Generator
• Environment
• Submit An Article
• Privacy Policy
• Terms and Conditions

Essay on Social Media

• by Refresh Science
• July 26, 2020 January 6, 2022

What is Social Media ?

Social media is an digital application that allows the user to create and share information’s, ideas, careers etc., with each other. We can say social media is an online communication and information sharing platform. This sharing is done through virtual communities and networks.

Many individuals uses social network to be in touch with friends and family. To interact with them to share their memories and so on.

Businessman uses social media as a platform for marketing to promote his product.

Similarly various fields use social media according to their required necessity.

Top 10 Social Media sites:

Here are the top ten social media platforms popularly used:

It is the most popularly used social networking site in the world. Facebook allows one to be in touch with their friends and family and also to create new friends. Apart from this one call sell products and promote the business  by using Facebook advertisement. There are nearly 2.45 billion users approximately.

Facebook PPT

WhatsApp is the most trending app among all age groups . It was acquired by Facebook on 2014 but still this messaging platform exist independently. Using this app we can chat with the person or with a group of persons. We can also share photos, Documents, live locations, Videos, Audios. This app made video call very easier by using a single click across the world. There are approximately more than 1 billion users.

It is an unique platform for sharing photos and videos. Photo filters in Instagram are very popular. We can capture the best moments of life and share it with our friends. There are nearly 500 million active users.

Twitter also allows to share photos and videos. We can also post short text messages. Most of the celebrities uses this platform to share the important messages to their followers. One can even promote and sell products through twitter. Number of users are approximately 350 million per month.

It serves as a social media as well as micro blogging platform. We can post anything like multimedia  to a short form blog. It has nearly 600 million users.

It is a visual bookmarking site that helps to bookmark the ideas we have and save it. We can plan our travel agenda and do any kind of projects using it . Number of active users are approximately 100 million.

It is a popular professional site and available in many languages. It is a best platform for different business and is used by all kind of professions. Linkedin has more than 100 million active users per month approximately.

It is app where we submit a content and later vote for it. Based on the number of vote the content moves position up or down . Reddit has more than 100 million active users per month approximately.

It is a video channel where we can get wide range of information’s. It gives job to more persons from home. We can watch videos posted by other persons and also post our own videos.

It is also an instant messaging platform All the messages are self encrypted and self destructive . It is similar to WhatsApp. Telegram has more than 100 million active users per month.

Download Essay on Social Media PowerPoint Presentation:

Types of social media.

There are seven popular types of social media platforms, they are:

• Social Networking – Facebook
• Discussion forum- Quora
• Micro blogging- Twitter
• Photo sharing- Instagram
• Bookmarking Networks- Pinterest
• Consumer review network – Zomato
• Video sharing- YouTube

What is Social Media Marketing ?

Social Media Marketing is the process of using social media sites to promote a company’s product or service. By doing so many new customers can be obtained. It is easy to be in touch with the existing customer. It has the power to increase the customer loyalty.

Benefits for Students and Business

Social media plays an important role in students life. Nowadays most of the colleges conduct online discussion forums and webinars on trending topics. It helps students from any corner to connect and gather information. Employment opportunities are easier via various sites like Linkedin. Just by posting resumes a student can connect with the job seekers. Huge amount of study materials are uploaded in various sites for students use. There are also networks for connecting students and teachers.

Social Media

Social media is a great tool nowadays to reach the customers increase the sales and grow the business. Branding is the first step to make the business a success one . By using social media we can easily review the feedback’s from the customers. We can find what a customer like or dislike or what he prefers. By posting the link of the content on the social media we can increase the traffic of our site. The biggest advantage is it is cost effective.

Negative impact of social media

Researches found that one may become addictive by using social media too much. It may also lead to depression and anxiety. It could lead to distance in a relationship. We fall into a trap of comparing our life with others which is mentally unhealthy. Another harmful impact of  social media is lack of sleep.

Impacts and Health problem in children ?

Studies shows that health impact due to social media in children affect them mentally specially in self esteem and well being. Most of the children isolate themselves from the real world and become addictive to social media. It may lead to depression.

Moreover by using Smart Gadgets for a long time creates problem in vision. Due to which kids are forced to wear specs at a very small age.

Advantages of Social Media

• Best way of connecting with peoples.
• Access to paid advertising services.
• Bring traffic to our website.
• We can easily evaluate our performance.
• Can create a viral content.

Disadvantages of Social Media

• Cyber Bullying
• Frauds and scams
• Security issues
• Health issues

While social media provides valuable information and opportunity to learn wide variety of new things, there is more addiction towards it. Hence, its peoples responsibility to set their own limitation of usage and children should be always under the supervision of parents.

Feb 15, 2023

6 Example Essays on Social Media | Advantages, Effects, and Outlines

Got an essay assignment about the effects of social media we got you covered check out our examples and outlines below.

Social media has become one of our society's most prominent ways of communication and information sharing in a very short time. It has changed how we communicate and has given us a platform to express our views and opinions and connect with others. It keeps us informed about the world around us. Social media platforms such as Facebook, Twitter, Instagram, and LinkedIn have brought individuals from all over the world together, breaking down geographical borders and fostering a genuinely global community.

However, social media comes with its difficulties. With the rise of misinformation, cyberbullying, and privacy problems, it's critical to utilize these platforms properly and be aware of the risks. Students in the academic world are frequently assigned essays about the impact of social media on numerous elements of our lives, such as relationships, politics, and culture. These essays necessitate a thorough comprehension of the subject matter, critical thinking, and the ability to synthesize and convey information clearly and succinctly.

But where do you begin? It can be challenging to know where to start with so much information available. Jenni.ai comes in handy here. Jenni.ai is an AI application built exclusively for students to help them write essays more quickly and easily. Jenni.ai provides students with inspiration and assistance on how to approach their essays with its enormous database of sample essays on a variety of themes, including social media. Jenni.ai is the solution you've been looking for if you're experiencing writer's block or need assistance getting started.

So, whether you're a student looking to better your essay writing skills or want to remain up to date on the latest social media advancements, Jenni.ai is here to help. Jenni.ai is the ideal tool for helping you write your finest essay ever, thanks to its simple design, an extensive database of example essays, and cutting-edge AI technology. So, why delay? Sign up for a free trial of Jenni.ai today and begin exploring the worlds of social networking and essay writing!

Want to learn how to write an argumentative essay? Check out these inspiring examples!

We will provide various examples of social media essays so you may get a feel for the genre.

6 Examples of Social Media Essays

Here are 6 examples of Social Media Essays:

The Impact of Social Media on Relationships and Communication

Introduction:.

The way we share information and build relationships has evolved as a direct result of the prevalence of social media in our daily lives. The influence of social media on interpersonal connections and conversation is a hot topic. Although social media has many positive effects, such as bringing people together regardless of physical proximity and making communication quicker and more accessible, it also has a dark side that can affect interpersonal connections and dialogue.

Positive Effects:

Connecting People Across Distances

One of social media's most significant benefits is its ability to connect individuals across long distances. People can use social media platforms to interact and stay in touch with friends and family far away. People can now maintain intimate relationships with those they care about, even when physically separated.

Improved Communication Speed and Efficiency

Additionally, the proliferation of social media sites has accelerated and simplified communication. Thanks to instant messaging, users can have short, timely conversations rather than lengthy ones via email. Furthermore, social media facilitates group communication, such as with classmates or employees, by providing a unified forum for such activities.

Negative Effects:

Decreased Face-to-Face Communication

The decline in in-person interaction is one of social media's most pernicious consequences on interpersonal connections and dialogue. People's reliance on digital communication over in-person contact has increased along with the popularity of social media. Face-to-face interaction has suffered as a result, which has adverse effects on interpersonal relationships and the development of social skills.

Decreased Emotional Intimacy

Another adverse effect of social media on relationships and communication is decreased emotional intimacy. Digital communication lacks the nonverbal cues and facial expressions critical in building emotional connections with others. This can make it more difficult for people to develop close and meaningful relationships, leading to increased loneliness and isolation.

Increased Conflict and Miscommunication

Finally, social media can also lead to increased conflict and miscommunication. The anonymity and distance provided by digital communication can lead to misunderstandings and hurtful comments that might not have been made face-to-face. Additionally, social media can provide a platform for cyberbullying , which can have severe consequences for the victim's mental health and well-being.

Conclusion:

In conclusion, the impact of social media on relationships and communication is a complex issue with both positive and negative effects. While social media platforms offer many benefits, such as connecting people across distances and enabling faster and more accessible communication, they also have a dark side that can negatively affect relationships and communication. It is up to individuals to use social media responsibly and to prioritize in-person communication in their relationships and interactions with others.

The Role of Social Media in the Spread of Misinformation and Fake News

Social media has revolutionized the way information is shared and disseminated. However, the ease and speed at which data can be spread on social media also make it a powerful tool for spreading misinformation and fake news. Misinformation and fake news can seriously affect public opinion, influence political decisions, and even cause harm to individuals and communities.

The Pervasiveness of Misinformation and Fake News on Social Media

Misinformation and fake news are prevalent on social media platforms, where they can spread quickly and reach a large audience. This is partly due to the way social media algorithms work, which prioritizes content likely to generate engagement, such as sensational or controversial stories. As a result, false information can spread rapidly and be widely shared before it is fact-checked or debunked.

The Influence of Social Media on Public Opinion

Social media can significantly impact public opinion, as people are likelier to believe the information they see shared by their friends and followers. This can lead to a self-reinforcing cycle, where misinformation and fake news are spread and reinforced, even in the face of evidence to the contrary.

The Challenge of Correcting Misinformation and Fake News

Correcting misinformation and fake news on social media can be a challenging task. This is partly due to the speed at which false information can spread and the difficulty of reaching the same audience exposed to the wrong information in the first place. Additionally, some individuals may be resistant to accepting correction, primarily if the incorrect information supports their beliefs or biases.

In conclusion, the function of social media in disseminating misinformation and fake news is complex and urgent. While social media has revolutionized the sharing of information, it has also made it simpler for false information to propagate and be widely believed. Individuals must be accountable for the information they share and consume, and social media firms must take measures to prevent the spread of disinformation and fake news on their platforms.

The Effects of Social Media on Mental Health and Well-Being

Social media has become an integral part of modern life, with billions of people around the world using platforms like Facebook, Instagram, and Twitter to stay connected with others and access information. However, while social media has many benefits, it can also negatively affect mental health and well-being.

Comparison and Low Self-Esteem

One of the key ways that social media can affect mental health is by promoting feelings of comparison and low self-esteem. People often present a curated version of their lives on social media, highlighting their successes and hiding their struggles. This can lead others to compare themselves unfavorably, leading to feelings of inadequacy and low self-esteem.

Cyberbullying and Online Harassment

Another way that social media can negatively impact mental health is through cyberbullying and online harassment. Social media provides a platform for anonymous individuals to harass and abuse others, leading to feelings of anxiety, fear, and depression.

Social Isolation

Despite its name, social media can also contribute to feelings of isolation. At the same time, people may have many online friends but need more meaningful in-person connections and support. This can lead to feelings of loneliness and depression.

Addiction and Overuse

Finally, social media can be addictive, leading to overuse and negatively impacting mental health and well-being. People may spend hours each day scrolling through their feeds, neglecting other important areas of their lives, such as work, family, and self-care.

In sum, social media has positive and negative consequences on one's psychological and emotional well-being. Realizing this, and taking measures like reducing one's social media use, reaching out to loved ones for help, and prioritizing one's well-being, are crucial. In addition, it's vital that social media giants take ownership of their platforms and actively encourage excellent mental health and well-being.

The Use of Social Media in Political Activism and Social Movements

Social media has recently become increasingly crucial in political action and social movements. Platforms such as Twitter, Facebook, and Instagram have given people new ways to express themselves, organize protests, and raise awareness about social and political issues.

Raising Awareness and Mobilizing Action

One of the most important uses of social media in political activity and social movements has been to raise awareness about important issues and mobilize action. Hashtags such as #MeToo and #BlackLivesMatter, for example, have brought attention to sexual harassment and racial injustice, respectively. Similarly, social media has been used to organize protests and other political actions, allowing people to band together and express themselves on a bigger scale.

Connecting with like-minded individuals

A second method in that social media has been utilized in political activity and social movements is to unite like-minded individuals. Through social media, individuals can join online groups, share knowledge and resources, and work with others to accomplish shared objectives. This has been especially significant for geographically scattered individuals or those without access to traditional means of political organizing.

Challenges and Limitations

As a vehicle for political action and social movements, social media has faced many obstacles and restrictions despite its many advantages. For instance, the propagation of misinformation and fake news on social media can impede attempts to disseminate accurate and reliable information. In addition, social media corporations have been condemned for censorship and insufficient protection of user rights.

In conclusion, social media has emerged as a potent instrument for political activism and social movements, giving voice to previously unheard communities and galvanizing support for change. Social media presents many opportunities for communication and collaboration. Still, users and institutions must be conscious of the risks and limitations of these tools to promote their responsible and productive usage.

The Potential Privacy Concerns Raised by Social Media Use and Data Collection Practices

With billions of users each day on sites like Facebook, Twitter, and Instagram, social media has ingrained itself into every aspect of our lives. While these platforms offer a straightforward method to communicate with others and exchange information, they also raise significant concerns over data collecting and privacy. This article will examine the possible privacy issues posed by social media use and data-gathering techniques.

Data Collection and Sharing

The gathering and sharing of personal data are significant privacy issues brought up by social media use. Social networking sites gather user data, including details about their relationships, hobbies, and routines. This information is made available to third-party businesses for various uses, such as marketing and advertising. This can lead to serious concerns about who has access to and uses our personal information.

Lack of Control Over Personal Information

The absence of user control over personal information is a significant privacy issue brought up by social media usage. Social media makes it challenging to limit who has access to and how data is utilized once it has been posted. Sensitive information may end up being extensively disseminated and may be used maliciously as a result.

Personalized Marketing

Social media companies utilize the information they gather about users to target them with adverts relevant to their interests and usage patterns. Although this could be useful, it might also cause consumers to worry about their privacy since they might feel that their personal information is being used without their permission. Furthermore, there are issues with the integrity of the data being used to target users and the possibility of prejudice based on individual traits.

Government Surveillance

Using social media might spark worries about government surveillance. There are significant concerns regarding privacy and free expression when governments in some nations utilize social media platforms to follow and monitor residents.

In conclusion, social media use raises significant concerns regarding data collecting and privacy. While these platforms make it easy to interact with people and exchange information, they also gather a lot of personal information, which raises questions about who may access it and how it will be used. Users should be aware of these privacy issues and take precautions to safeguard their personal information, such as exercising caution when choosing what details to disclose on social media and keeping their information sharing with other firms to a minimum.

The Ethical and Privacy Concerns Surrounding Social Media Use And Data Collection

Our use of social media to communicate with loved ones, acquire information, and even conduct business has become a crucial part of our everyday lives. The extensive use of social media does, however, raise some ethical and privacy issues that must be resolved. The influence of social media use and data collecting on user rights, the accountability of social media businesses, and the need for improved regulation are all topics that will be covered in this article.

Effect on Individual Privacy:

Social networking sites gather tons of personal data from their users, including delicate information like search history, location data, and even health data. Each user's detailed profile may be created with this data and sold to advertising or used for other reasons. Concerns regarding the privacy of personal information might arise because social media businesses can use this data to target users with customized adverts.

Additionally, individuals might need to know how much their personal information is being gathered and exploited. Data breaches or the unauthorized sharing of personal information with other parties may result in instances where sensitive information is exposed. Users should be aware of the privacy rules of social media firms and take precautions to secure their data.

Responsibility of Social Media Companies:

Social media firms should ensure that they responsibly and ethically gather and use user information. This entails establishing strong security measures to safeguard sensitive information and ensuring users are informed of what information is being collected and how it is used.

Many social media businesses, nevertheless, have come under fire for not upholding these obligations. For instance, the Cambridge Analytica incident highlighted how Facebook users' personal information was exploited for political objectives without their knowledge. This demonstrates the necessity of social media corporations being held responsible for their deeds and ensuring that they are safeguarding the security and privacy of their users.

Better Regulation Is Needed

There is a need for tighter regulation in this field, given the effect, social media has on individual privacy as well as the obligations of social media firms. The creation of laws and regulations that ensure social media companies are gathering and using user information ethically and responsibly, as well as making sure users are aware of their rights and have the ability to control the information that is being collected about them, are all part of this.

Additionally, legislation should ensure that social media businesses are held responsible for their behavior, for example, by levying fines for data breaches or the unauthorized use of personal data. This will provide social media businesses with a significant incentive to prioritize their users' privacy and security and ensure they are upholding their obligations.

In conclusion, social media has fundamentally changed how we engage and communicate with one another, but this increased convenience also raises several ethical and privacy issues. Essential concerns that need to be addressed include the effect of social media on individual privacy, the accountability of social media businesses, and the requirement for greater regulation to safeguard user rights. We can make everyone's online experience safer and more secure by looking more closely at these issues.

In conclusion, social media is a complex and multifaceted topic that has recently captured the world's attention. With its ever-growing influence on our lives, it's no surprise that it has become a popular subject for students to explore in their writing. Whether you are writing an argumentative essay on the impact of social media on privacy, a persuasive essay on the role of social media in politics, or a descriptive essay on the changes social media has brought to the way we communicate, there are countless angles to approach this subject.

However, writing a comprehensive and well-researched essay on social media can be daunting. It requires a thorough understanding of the topic and the ability to articulate your ideas clearly and concisely. This is where Jenni.ai comes in. Our AI-powered tool is designed to help students like you save time and energy and focus on what truly matters - your education. With Jenni.ai , you'll have access to a wealth of examples and receive personalized writing suggestions and feedback.

Whether you're a student who's just starting your writing journey or looking to perfect your craft, Jenni.ai has everything you need to succeed. Our tool provides you with the necessary resources to write with confidence and clarity, no matter your experience level. You'll be able to experiment with different styles, explore new ideas , and refine your writing skills.

So why waste your time and energy struggling to write an essay on your own when you can have Jenni.ai by your side? Sign up for our free trial today and experience the difference for yourself! With Jenni.ai, you'll have the resources you need to write confidently, clearly, and creatively. Get started today and see just how easy and efficient writing can be!

Try Jenni for free today

Create your first piece of content with Jenni today and never look back

Home — Essay Samples — Sociology — Sociology of Media and Communication — Social Media

Argumentative Essays About Social Media

This is a comprehensive resource to help you find the perfect social media essay topic. Whether you're navigating the complexities of digital communication, exploring the impact of social media on society, or examining its effects on personal identity, the right topic can transform your essay into a captivating and insightful exploration. Remember, selecting a topic that resonates with your personal interests and academic goals not only makes the writing process more enjoyable but also enriches your learning experience. Let's dive into a world of creativity and critical thinking!

Essay Types and Topics

Below, you'll find a curated list of essay topics organized by type. Each section includes diverse topics that touch on technology, society, personal growth, and academic interests, along with introduction and conclusion paragraph examples to get you started.

Argumentative Essays

Introduction Example: "In the digital age, social media platforms have become central to our daily interactions and self-perception, particularly among teenagers. This essay explores the impact of social media on teen self-esteem, arguing that while it offers a space for expression and connection, it also presents significant challenges to self-image. "

Conclusion Example: "Having delved into the complex relationship between social media and teen self-esteem, it is clear that the digital landscape holds profound effects on individual self-perception. This essay reaffirms the thesis that social media can both uplift and undermine teen self-esteem, calling for a balanced approach to digital engagement."

Introduction Example: "As political landscapes evolve, social media has emerged as a powerful tool for political mobilization and engagement. This essay investigates the role of social media in shaping political movements, positing that it significantly enhances communication and organizational capabilities, yet raises questions about information authenticity. "

Conclusion Example: "Through examining the dual facets of social media in political mobilization, the essay concludes that while social media is a pivotal tool for engagement, it necessitates critical scrutiny of information to ensure a well-informed public discourse."

Compare and Contrast Essays

Introduction Example: "In the competitive realm of digital marketing, Instagram and Twitter stand out as leading platforms for brand promotion. This essay compares and contrasts their effectiveness, revealing that each platform caters to unique marketing strengths due to its specific user engagement and content dissemination strategies. "

Conclusion Example: "The comparative analysis of Instagram and Twitter highlights distinct advantages for brands, with Instagram excelling in visual storytelling and Twitter in real-time engagement, underscoring the importance of strategic platform selection in digital marketing."

Descriptive Essays

Introduction Example: "Today's social media landscape is a vibrant tapestry of platforms, each contributing to the digital era's social fabric. This essay describes the characteristics and cultural significance of current social media trends, illustrating that they reflect and shape our societal values and interactions. "

Conclusion Example: "In portraying the dynamic and diverse nature of today's social media landscape, this essay underscores its role in molding contemporary cultural and social paradigms, inviting readers to reflect on their digital footprints."

Persuasive Essays

Introduction Example: "In an era where digital presence is ubiquitous, fostering positive social media habits is essential for mental and emotional well-being. This essay advocates for mindful social media use, arguing that intentional engagement can enhance our life experiences rather than detract from them. "

Conclusion Example: "This essay has championed the cause for positive social media habits, reinforcing the thesis that through mindful engagement, individuals can navigate the digital world in a way that promotes personal growth and well-being."

Narrative Essays

Introduction Example: "Embarking on a personal journey with social media has been both enlightening and challenging. This narrative essay delves into my experiences, highlighting how social media has influenced my perception of self and community. "

Conclusion Example: "Reflecting on my social media journey, this essay concludes that while it has significantly shaped my interactions and self-view, it has also offered invaluable lessons on connectivity and self-awareness, affirming the nuanced role of digital platforms in our lives."

Engagement and Creativity

As you explore these topics, remember to approach your essay with an open mind and creative spirit. The purpose of academic writing is not just to inform but to engage and provoke thought. Use this opportunity to delve deep into your topic, analyze different perspectives, and articulate your own insights.

Educational Value

Each essay type offers unique learning outcomes. Argumentative essays enhance your analytical thinking and ability to construct well-founded arguments. Compare and contrast essays develop your skills in identifying similarities and differences. Descriptive essays improve your ability to paint vivid pictures through words, while persuasive essays refine your ability to influence and convince. Finally, narrative essays offer a platform for personal expression and storytelling. Embrace these opportunities to grow academically and personally.

Some Easy Argumentative Essay Topics on Social Media

• The Impact of Social Media: Advantages and Disadvantages
• Is Social Media Enhancing or Eroding Our Real-Life Social Skills?
• Should There Be Stricter Regulations on Social Media Content to Protect Youth?
• Social Media's Role in Relationships: Communication Enhancer or Barrier
• Does Social Media Contribute to Political Polarization?
• The Role of Social Media in Shaping Perceptions of Divorce
• The Impact of Social Media on Mental Health: Benefit or Harm?
• Can Social Media Be Considered a Reliable Source of News and Information?
• Is Social Media Responsible for the Rise in Cyberbullying?
• Impact of Social Media on Mental Health
• Does Social Media Promote Narcissism and Self-Centered Behaviors?
• The Role of Social Media in Business Marketing: Is It Indispensable?

The Impact of Social Media: Causes and Effects

Facebook sonnet by sherman alexie: summary, made-to-order essay as fast as you need it.

Each essay is customized to cater to your unique preferences

+ experts online

Social Media Engagement on Brand Loyalty in Millennials

Social media is beneficial to the mankind, the detrimental effects of social media on the young generation, the effect of social media challenges on current generation, let us write you an essay from scratch.

• 450+ experts on 30 subjects ready to help
• Custom essay delivered in as few as 3 hours

Pros and Cons of Social Media: Social Networking

Positive and negative effects of social media, sleeping habits and social media usage, negative effect of social media on young people, get a personalized essay in under 3 hours.

Expert-written essays crafted with your exact needs in mind

Social Media Cons and Prons: Evaluating Its Advantages and Disadvantage

The importance of staying safe on social media, impact of social media on our lives, social media: negative effects and addiction, discussion on whether is social media beneficial or harmful for society, negative effects of social media: relationships and communication, social media pros and cons, social media - good and bad sides, a study of the role of social media concerning confidentiality of personal data, how social media causes stereotyping, social media addiction: consequences and strategies for recovery, the role of social media in making us more narcissistic, the effect social media is having on today's society and political atmosphere, digital/social media, censorship in social media, why teenagers are addicted to social media and how it affects them, advantages and disadvantages of social media for society, enormous impact of mass media on children, the role of social media in the current business world, social media is the reason for many of the world’s problems and solutions.

Social media refers to dynamic online platforms that enable individuals to actively engage in the generation and dissemination of various forms of content, including information, ideas, and personal interests. These interactive digital channels foster virtual communities and networks, allowing users to connect, communicate, and express themselves. By harnessing the power of technology, social media platforms provide a space for individuals to share and exchange content, fostering connections and facilitating the flow of information in an increasingly digital world.

In a peculiar manner, the inception of social media can be traced back to May 24, 1844, when a sequence of electronic dots and dashes was manually tapped on a telegraph machine. Although the origins of digital communication have deep historical roots, most contemporary narratives regarding the modern beginnings of the internet and social media often point to the emergence of the Advanced Research Projects Agency Network (ARPANET) in 1969. The year 1987 witnessed the establishment of the direct precursor to today's internet, as the National Science Foundation introduced the more robust and expansive NSFNET, a nationwide digital network. A significant milestone occurred in 1997 when Six Degrees, the first genuine social media platform, was launched.

Mark Zuckerberg is a notable figure in the realm of social media as the co-founder and CEO of Facebook. Zuckerberg played a pivotal role in transforming Facebook from a small networking platform for college students into a global social media giant with billions of users. His innovative ideas and strategic decisions have reshaped the way people connect and share information online, making him one of the most influential individuals in the digital age. Jack Dorsey is recognized as one of the key pioneers of social media, notably for co-founding Twitter. Dorsey's creation revolutionized online communication by introducing the concept of microblogging, allowing users to share short messages in real-time. Twitter quickly gained popularity, becoming a powerful platform for news dissemination, public conversations, and social movements. Dorsey's entrepreneurial spirit and vision have contributed significantly to the evolution of social media and its impact on society. Sheryl Sandberg is a prominent figure in the social media landscape, known for her influential role as the Chief Operating Officer (COO) of Facebook.Sandberg played a crucial part in scaling and monetizing Facebook's operations, transforming it into a global advertising powerhouse. She is also recognized for her advocacy of women's empowerment and leadership in the tech industry, inspiring countless individuals and promoting diversity and inclusion within the social media sphere. Sandberg's contributions have left an indelible mark on the growth and development of social media platforms worldwide.

Social Networking Sites: Facebook, LinkedIn, and MySpace. Microblogging Platforms: Twitter. Media Sharing Networks: Instagram, YouTube, and Snapchat. Discussion Forums and Community-Based Platforms: Reddit and Quora. Blogging Platforms: WordPress and Blogger. Social Bookmarking and Content Curation Platforms: Pinterest and Flipboard. Messaging Apps: WhatsApp, Facebook Messenger, and WeChat.

Facebook (2004), Reddit (2005), Twitter (2006), Instagram (2010), Pinterest (2010), Snapchat (2011), TikTok (2016)

1. Increased Connectivity 2. Information Sharing and Awareness 3. Networking and Professional Opportunities 4. Creativity and Self-Expression 5. Supportive Communities and Causes

1. Privacy Concerns 2. Cyberbullying and Online Harassment 3. Information Overload and Misinformation 4. Time and Productivity Drain 5. Comparison and Self-Esteem Issues

The topic of social media holds significant importance for students as it plays a prominent role in their lives, both academically and socially. Social media platforms provide students with opportunities to connect, collaborate, and share knowledge with peers, expanding their learning networks beyond the confines of the classroom. It facilitates communication and access to educational resources, allowing students to stay updated on academic trends and research. Additionally, social media enhances digital literacy and prepares students for the realities of the digital age. However, it is crucial for students to develop critical thinking skills to navigate the potential pitfalls of social media, such as misinformation and online safety, ensuring a responsible and balanced use of these platforms.

The topic of social media is worthy of being explored in an essay due to its profound impact on various aspects of society. Writing an essay on social media allows for an in-depth examination of its influence on communication, relationships, information sharing, and societal dynamics. It offers an opportunity to analyze the advantages and disadvantages, exploring topics such as privacy, online identities, social activism, and the role of social media in shaping cultural norms. Additionally, studying social media enables a critical evaluation of its effects on mental health, politics, and business. By delving into this subject, one can gain a comprehensive understanding of the complex and ever-evolving digital landscape we inhabit.

1. Social media users spend an average of 2 hours and 25 minutes per day on social networking platforms. This amounts to over 7 years of an individual's lifetime spent on social media, highlighting its significant presence in our daily lives. 2. Instagram has over 1 billion monthly active users, with more than 500 million of them using the platform on a daily basis. 3. YouTube has over 2 billion logged-in monthly active users. On average, users spend over 1 billion hours watching YouTube videos every day, emphasizing the platform's extensive reach and the power of video content. 4. Social media has become a major news source, with 48% of people getting their news from social media platforms. This shift in news consumption highlights the role of social media in shaping public opinion and disseminating information in real-time. 5. Influencer marketing has grown exponentially, with 63% of marketers planning to increase their influencer marketing budget in the coming year. This showcases the effectiveness of influencers in reaching and engaging with target audiences, and the value brands place on leveraging social media personalities to promote their products or services.

1. Schober, M. F., Pasek, J., Guggenheim, L., Lampe, C., & Conrad, F. G. (2016). Social media analyses for social measurement. Public opinion quarterly, 80(1), 180-211. (https://academic.oup.com/poq/article-abstract/80/1/180/2593846) 2. Appel, G., Grewal, L., Hadi, R., & Stephen, A. T. (2020). The future of social media in marketing. Journal of the Academy of Marketing science, 48(1), 79-95. (https://link.springer.com/article/10.1007/s11747-019-00695-1?error=cookies_not_support) 3. Aichner, T., Grünfelder, M., Maurer, O., & Jegeni, D. (2021). Twenty-five years of social media: a review of social media applications and definitions from 1994 to 2019. Cyberpsychology, behavior, and social networking, 24(4), 215-222. (https://www.liebertpub.com/doi/full/10.1089/cyber.2020.0134) 4. Ruths, D., & Pfeffer, J. (2014). Social media for large studies of behavior. Science, 346(6213), 1063-1064. (https://www.science.org/doi/abs/10.1126/science.346.6213.1063) 5. Hou, Y., Xiong, D., Jiang, T., Song, L., & Wang, Q. (2019). Social media addiction: Its impact, mediation, and intervention. Cyberpsychology: Journal of psychosocial research on cyberspace, 13(1). (https://cyberpsychology.eu/article/view/11562) 6. Auxier, B., & Anderson, M. (2021). Social media use in 2021. Pew Research Center, 1, 1-4. (https://www.pewresearch.org/internet/wp-content/uploads/sites/9/2021/04/PI_2021.04.07_Social-Media-Use_FINAL.pdf) 7. Al-Samarraie, H., Bello, K. A., Alzahrani, A. I., Smith, A. P., & Emele, C. (2021). Young users' social media addiction: causes, consequences and preventions. Information Technology & People, 35(7), 2314-2343. (https://www.emerald.com/insight/content/doi/10.1108/ITP-11-2020-0753/full/html) 8. Bhargava, V. R., & Velasquez, M. (2021). Ethics of the attention economy: The problem of social media addiction. Business Ethics Quarterly, 31(3), 321-359. (https://www.cambridge.org/core/journals/business-ethics-quarterly/article/ethics-of-the-attention-economy-the-problem-of-social-mediaaddiction/1CC67609A12E9A912BB8A291FDFFE799)

Relevant topics

• Effects of Social Media
• Media Analysis
• Discourse Community
• Sex, Gender and Sexuality
• Cultural Appropriation
• Social Justice
• Sociological Imagination
• American Identity

By clicking “Check Writers’ Offers”, you agree to our terms of service and privacy policy . We’ll occasionally send you promo and account related email

No need to pay just yet!

Bibliography

We use cookies to personalyze your web-site experience. By continuing we’ll assume you board with our cookie policy .

• Instructions Followed To The Letter
• Deadlines Met At Every Stage
• Unique And Plagiarism Free

Essay on Social Media

Sep 07, 2021

50 likes | 53 Views

In this modern era full of new technologies coming out every day the one common term we all use is u201cSocial Mediau201d. It has become such an integral part of our lives that people actually cannot live without it. What is social media though? Here, u2018Socialu2019 means sharing data and information with friends and people while u2018Mediau2019 means the medium of communication like through texts, images online from the use of internet.

Share Presentation

Presentation Transcript

Essay on Social Media: Top 5 pros and cons of social media In this modern era full of new technologies coming out every day the one common term we all use is “Social Media”. It has become such an integral pa rt of our lives that people actually cannot live without it. What is social media though? Here, „Social‟ means sharing data and information with friends and people while „Media‟ means the medium of communication like through texts, images online from the use of internet. Social Media has influenced and affected everyone through different apps for instance Facebook, Twitter, and Reddit etc. Since, each instrument has it is a lot of impacts on the general public. Social media is additionally not a long ways behind and has, indeed, influenced our general public to a bigger degree, both in sure just as in a

negative way. In addition, however it might sound bizarre, online media has influenced the soundness of individuals too. There are different ways that social media can affect your prosperity. For instance, Individuals who invest their energy on social media for exploring issues and gaining knowledge learn a lot while using social media if you indulge in arguing online can negatively affect your wellbeing. Pros of Social Media: Social Media might have bad effects but it does not cancel out the advantages provided through it. From advanced countries to under-developed nations, each country is using the force of social media to enhance life of the people. Let us list down top five (5) advantages of using social media: 1. Communication/Connectivity: The first and main advantage of the social media is communicate/connectivity. People from anywhere can communicate with anyone regardless of the location and religion through social media. The charm of social media is that you can connect with anyone to learn and share your opinions/thoughts. 2. Education: One of the most important advantage of social media that really helped students and instructors throughout the pandemic is the availability of educational sources. It is definitely not hard to educate from others who are trained professionals and specialists through online through social media. You can follow anyone to acquire from him/her and improve your understanding into any field despite being in any region.

Related Read: https://mytutorsource.com/blog/how-useful-is-e-learning-for- students/ 3. Awareness: Social media enhance the way people live and creates awareness for the audience. It is the social media that has helped people discover new and innovative stuffs. From farmers to instructors, students to entrepreneurs every individual of the society can benefit from the social media and its awareness factor. 4. Information and Updates: With the help of social media, every latest information and updates about important news is spread easily. Most of the time, Television, all the famous channels and newspapers, these days are biased and does not convey the true message. With the help of social media, you can get the facts and true information by doing some research. During pandemic, every person got to know about the new updates about the virus just because of this social media. 5. Business Promotions: With the help of social media, the local and small business started getting noticed soon social media became the sole reason for their earning. Moreover, when these businesses had to promote through press and newspaper they had to pay huge sum of money but with the help of social media it‟s all for free. Social media also opens potential outcomes of direct access to customers with no outsider intercession.

Cons of Social Media: Since, we have talked about the positive impacts of social media let us dive into the top five (5) cons of social media: 1. Cyberbullying: Due to the excessive use of social media, students and young teenagers are becoming prey of the . Since anybody can make a fake account and do anything without being traced, it has turned out to be very simple for anybody to menace on the Internet. Research shows that approximately 1 in 20 students commits suicide in cyberbullying cases. 2. Hacking: Personal information and privacy, which is so readily available on social media platforms can without much of a stretch be hacked and shared on the internet. In some cases, when the Facebook and Twitter accounts were hacked posts related to personal information and personal data have been leaked that have influenced the lives of many people. This is one of the risky impediments of the social media. 3. Health Issues: The excess usage of social media can also have a negative impact on the health. Since exercise is the key to lose weight, most of the people get lazy because of the excessive use of social networking sites. Which in result brings disorder in the routine life. The excessive use of Social media has destroyed the mental health of so many people because they keep comparing themselves with all their “beauty idols”.

4. Addiction: The addictive part of the social media is very bad and can disturb personal lives as well. The teenagers are the most affected by the addiction of the social media. 5. Time Consuming: Social media has made the teenagers to lose the emotional connection with their families and friends. The face to face connection is losing its essence due to excessive use of social media. They get involved very extensively and are eventually cut off from the society. It can also waste individual time that could have been utilized by productive tasks and activities. Despite there a being a host of negative issues of social media, it actually is vital for society overall because of countless advantages it is related with. Whether social media is a boon or a curse, is a matter of debate. However, The advantages of being connected to people and keeping yourself updated have undoubtedly made our lives faster, happier and convenient at the same time. The challenges which come along with social media can somehow be kept aside and we can definitely move forward with the advancement it has provided in our daily lives.

• More by User

Sentiment analysis on social media

Sentiment analysis on social media. ASDARS. ASDARS. ASDARS Big Data Sentiment Analysis. Big data. High Volume Hadoop. twitter. Data filters Hashtags Metadata Influencers Bad data 2016 Presidential Campaign

369 views • 12 slides

Comments on Social Media Issues

Comments on Social Media Issues. Application of Immunities? PII Treatment of 3 rd Party IP License to use? 3 rd party Indemnification Personal Release Reliance on Terms and Conditions of Use Limit L iability through T&CU ? Warranties re Use of Site Materials Limitation of Liability

212 views • 8 slides

Genealogy Research on Social Media

Genealogy Research on Social Media. Allan Turner WISE-FHS Webmaster. Social Media. Social Media. Why would you want to be connected? To make online connections that will improve your efficiency and speed

412 views • 28 slides

Smarten up on social media

Smarten up on social media. Ralph Savage. The ‘ POWER of social media ’ slide . Almost one billion F acebook users Over 500 million people on twitter LinkedIn has 150m+ users Google+ could reach 400m users 48hours of video uploaded to YouTube every minute

207 views • 9 slides

Social Media on Schedule

Social Media on Schedule. Elizabeth Hansen Outreach and Education Director @ElizHansen [email protected]. Texas Archive of the Moving Image. MELTON BARKER & THE KIDNAPPERS FOIL. TAMI Social Media. Social Media Calendar. News (Blog ). Hootsuite. Analytics.

239 views • 10 slides

Getting Started on Social Media

546 views • 47 slides

Marketing on Social Media

Marketing on Social Media. In other words...doing “ Social Media ” for a living. #FDOM. Social Media as a Profession. It ’ s a 24/7 gig, for the most part It ’ s often thrown off on the interns, which is a shame (but also a great opportunity for you) It requires both quantity and quality

351 views • 17 slides

Weighing in on Social Media Hands-On Social Media Workshop

ADEU Update Pre-Conference Workshop November 4, 2009 Presented by Nancy Lombardo, MLS; Todd Vandenbark, MLS/TM; Ginny Burns, CDE, RN, MEd; Grant Sunada, MPH. Weighing in on Social Media Hands-On Social Media Workshop. Objectives.

1.09k views • 94 slides

A Study on Social Media

A Study on Social Media. Why G o o g l e + Can’t Break Through the Clutter. Buzz surrounding Google+ But what do students, particularly UNC students think? Surveyed over 100 students Concerns What they most enjoyed Pinpoint the critical factors surrounding the lack of popularity.

291 views • 20 slides

PPT on Social Media Optimization

Imperto solutions' is among the leading social media marketing organizations in India. We have a team of well-qualified and experienced professionals who help you with blog marketing, forum marketing, social account maintenance, increasing brand awareness in the social set ups and more.

2.32k views • 4 slides

Affluence PR on Social Media

Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration.

313 views • 16 slides

PPT on Social Media Marketing

Social media marketing (SMM) refers to the process of gaining traffic or attention through social media sites.SMM refers to techniques that target social networks and applications to spread brand awareness or promote particular products. We provide the best social media marketing services for your business. For more details visit us at http://bit.ly/1DDySgM or contact 8888988882

246 views • 8 slides

Social Media Effects on Politics

Social media holds a great political future as more and more people are getting involved with the digital world. Know More.

182 views • 11 slides

On Social Media Strategy

Presentation about 'On Social Media Strategy'

89 views • 4 slides

Social Media Advertising On Various Social Media Platforms

Social media advertising is must for brands but is it so? For starters, organic reach is basically down across major networks. The days of merely posting on social and expecting all your followers to watch the post are over.

40 views • 3 slides

Social Media Marketing on Twitter

Twitter features a huge writer and blogger network. Twitter has a huge writer and blogger network. If you would like to determine yourself on Twitter you need to use popular hashtags for your area of expertise. Use images with all your posts. There is no daily limit to tweets so tweet as often as you can. When a potential customer lands on any page of your site, it is the start of your relationship, and you want to make a good impression. By using professional Website Designers in Arvada, CO you will have a site built that is pleasing to the eye, intuitive to use and packed with valuable content that helps serve as a valuable tool for your customers. For more details please visit here https://advdms.com/web-designers-in-arvada-denver/

30 views • 1 slides

Tips to Write an Impressive Social Media Essay

Follow the tips to write an impressive social media essay and improve performance. Looking for the 'write my essay' requests? Visit https://www.cheapestessay.com/write-my-essay now!

79 views • 7 slides

essay on social change

Education And Its Impact On Social Change, Essay on religion and social change, Social Change Essay, Social Change in The Human Project Essay, The Importance Of Social Change In Society, Causes Of Social Change, Social Change Over Time Essay, Social Movements And Its Effects Of Social Change, Essay on Social Change: the Future of Healthcare, Personal Change Essay, Social Media: Changing Our Society Essay, Social Media And Social Change, The Law and Social Change Essays, The Social Changes And Political Revolutions, karl marx-theory of social change, Social Change Essay, Social Media And Social

218 views • 21 slides

essay on electronic media

>>> How to write an essay? Order on the website: HelpWriting.Net <<< Disadvantages Of Electronic Media, Technology and the Media Essay, Effect of Electronic Media on Children, Electronic Media vs Print (Thesis Paper), Communication and Media Essay, Electronic Media, The Problem Of Electronic Media, Electronic Media, Use Of Electronic Media, Pros And Cons Of Electronic Communication

253 views • 25 slides

essay on social issue

>>> How to write an essay? Order on the website: HelpWriting.Net <<< Essay on Social Issues, Social Issue Analysis, Poverty As A Social Issue Essay, The Social Issue Of Immigration, Social Issues In Social Work, Social Problems Of A Social Problem, Problems With Social Media Essay, Social Issues : Social Problems With The LGBT, Essay on Understanding Social Issues, Social Issue: Health Care, Sociological Perspectives On Social Issues, Homelessness : A Social Issue, Social Issues And Environmental Issues, Social Problems Within The Australian Society, Racial Injustice Is A Major Social Problem

237 views • 22 slides

essay on the media

>>> How to write an essay? Order on the website: HelpWriting.Net <<< Essay on War and the Media, Essay about Reflection on the media, Essay on Crime and the Media, Mass Media Essay, Essay on The News Media, Media And Media, Sport and the Media Essay examples, Media and Society Essay

6 views • 8 slides

Social Media Marketing Tips To Grow on Social Media

Social media marketing agency spend days planning, creating, posting and monitoring your business's social media platforms. Focusing on the behaviour, needs and wants of the target audience is the key to reaching a mass audience on social media. If you want to build a strong online presence then solid social media existence is vital for expanding your business beyond geographical horizons. Contact us Webtraffic Agency Web : www.webtraffic.agency Email: [email protected] Mb: 91 7977039305 , 91 9820638326 Add : Office no 622 & 623, Gold Crest Business Park LBS Road, opp. Shreyas Cinema, beh

6 views • 3 slides

• My presentations

Auth with social network:

Download presentation

We think you have liked this presentation. If you wish to download it, please recommend it to your friends in any social system. Share buttons are a little bit lower. Thank you!

Presentation is loading. Please wait.

Writing for Social Media

Published by Melissa Turner Modified over 5 years ago

Similar presentations

Presentation on theme: "Writing for Social Media"— Presentation transcript:

”SEO” Search engine optimization Webmanagement training - Dar es Salaam 2008.

Level 2 Award in Social Networking for Business Day 3 Tutor: Alan Jarvis.

1 Working with Social Media in Research Settings Victoria Wade Careers Consultant.

Maximise Your Online Presence SEO & Social Media Strategies For Local Business Owners.

Social Media 7 steps to socializing strategically Michael Boyer, COO ELEMENTS, Inc.

Day 1 SOCIAL MEDIA CERTIFICATE SERIES DAY 4 - LINKEDIN.

WEB2.0 Social Media & Independent Pharmacy Real World Use & Possibilities.

+ Beginning Blogging by Six Sisters’ Stuff. + Just start! What do you want to blog about? What are you an expert in? What makes you unique? What are you.

The market is more crowded than ever. Worse, people are more distracted than ever. To succeed, you need a platform. Source: Michael Hyatt.

Knowing Your Facebook From Your Flickr Dan O’ Neill – -

Small Business Resource Power Point Series The Importance of GOOD SALES COPY on a Website.

Strictly Business North County Meetup Courtesy of Off the Rock Media and WeTubeU June 29, 2011.

Riverside Nashville Department of Communications Ministry Area Workshop – Marketing Communications MARKETING COMMUNICATIONS & PRESS RELEASES.

Social Media Primer. Social Media is Great For: Building awareness and attracting new business Fostering community Providing helpful content and information.

Blogging Webinar LEARN THE BENEFITS OF BLOGGING & HOW TO GET STARTED!

How to drive more and better quality traffic to your website.

5 Video Optimization Tips. Google has been making leaps and bounds in providing search engine results that include content, photos, videos, archives,

PROFESSIONALISM AND SOCIAL MEDIA Created by: Bedig Galladian.

Introduction Before the internet became an integral part of our lives, advertising a business was done mainly on outdoor billboards, posters, tv ads and.

Public Relations & Social Media. Public Relations What is.

About project

© 2024 SlidePlayer.com Inc. All rights reserved.

Essay on Social Media for School Students and Children

500+ words essay on social media.

Social media is a tool that is becoming quite popular these days because of its user-friendly features. Social media platforms like Facebook, Instagram, Twitter and more are giving people a chance to connect with each other across distances. In other words, the whole world is at our fingertips all thanks to social media. The youth is especially one of the most dominant users of social media. All this makes you wonder that something so powerful and with such a massive reach cannot be all good. Like how there are always two sides to a coin, the same goes for social media. Subsequently, different people have different opinions on this debatable topic. So, in this essay on Social Media, we will see the advantages and disadvantages of social media.

Advantages of Social Media

When we look at the positive aspect of social media, we find numerous advantages. The most important being a great device for education . All the information one requires is just a click away. Students can educate themselves on various topics using social media.

Moreover, live lectures are now possible because of social media. You can attend a lecture happening in America while sitting in India.

Furthermore, as more and more people are distancing themselves from newspapers, they are depending on social media for news. You are always updated on the latest happenings of the world through it. A person becomes more socially aware of the issues of the world.

In addition, it strengthens bonds with your loved ones. Distance is not a barrier anymore because of social media. For instance, you can easily communicate with your friends and relatives overseas.

Most importantly, it also provides a great platform for young budding artists to showcase their talent for free. You can get great opportunities for employment through social media too.

Another advantage definitely benefits companies who wish to promote their brands. Social media has become a hub for advertising and offers you great opportunities for connecting with the customer.

Get the huge list of more than 500 Essay Topics and Ideas

Disadvantages of Social Media

Despite having such unique advantages, social media is considered to be one of the most harmful elements of society. If the use of social media is not monitored, it can lead to grave consequences.

Thus, the sharing on social media especially by children must be monitored at all times. Next up is the addition of social media which is quite common amongst the youth.

This addiction hampers with the academic performance of a student as they waste their time on social media instead of studying. Social media also creates communal rifts. Fake news is spread with the use of it, which poisons the mind of peace-loving citizens.

In short, surely social media has both advantages and disadvantages. But, it all depends on the user at the end. The youth must particularly create a balance between their academic performances, physical activities, and social media. Excess use of anything is harmful and the same thing applies to social media. Therefore, we must strive to live a satisfying life with the right balance.

FAQs on Social Media

Q.1 Is social media beneficial? If yes, then how?

A.1 Social media is quite beneficial. Social Media offers information, news, educational material, a platform for talented youth and brands.

Q.2 What is a disadvantage of Social Media?

A.2 Social media invades your privacy. It makes you addicted and causes health problems. It also results in cyberbullying and scams as well as communal hatred.

Customize your course in 30 seconds

Which class are you in.

• Travelling Essay
• Picnic Essay
• Our Country Essay
• My Parents Essay
• Essay on Favourite Personality
• Essay on Memorable Day of My Life
• Essay on Knowledge is Power
• Essay on Gurpurab
• Essay on My Favourite Season
• Essay on Types of Sports

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Download the App

Academia.edu no longer supports Internet Explorer.

To browse Academia.edu and the wider internet faster and more securely, please take a few seconds to  upgrade your browser .

Enter the email address you signed up with and we'll email you a reset link.

• We're Hiring!
• Help Center

Social Media as an Educational Tool

Related Papers

Alice Hanbidge

Learning essential information literacy skills through the use of mobile phones is an innovative m-learning pilot project that as collaboratively undertaken in a Canadian university college over the course of two academic terms by faculty and the library staff. The research pilot project involved ninety one undergraduate students in five different classes majoring in psychology, social work, education or social development studies in an attempt to determine the effectiveness of using mobile technology to enhance students’ information literacy skills and learning experiences. Pre and post-test measures, and survey questionnaires generated quantitative and qualitative data that was analyzed to determine the degree of changes in frequency of mobile device information literacy access and fluency in digital literacy skills. The article highlights the Mobile Information Literacy innovation and includes the development and design of the mobile lessons, interactive exercises, and its applications. The study’s main results and conclusions are also discussed. Additionally, the successes and challenges of the pilot to support anytime, anywhere student mobile information literacy eLearning training that engages mobile learners and enhances their learning experience are identified and critically reflected upon to improve the innovation for stage two of the project.

20th Annual European Council for Business Education (ECBE) Conference, Metropolis Palace, Belgrade, Serbia ISSN 1534-9373.

Dennis Blanco

The article offers a synthesis integrative review on the various implications and repercussion of social media in the field of business and higher education. It also narrates how Social Media transcends organizations irrespective of whether it is a private corporation engage in business or academic institutions involve in the delivery of quality education. In the field of business, the article analyzes and discusses the issues with revolves around the role of social media in specific business concepts and practices such as corporate social responsibility, social media listening, social media monitoring, social media selling and attempts to provide a comparative insights on their similarities and disparities with the plethora of voices culled from various authors and literatures as reference points. In the context of higher education, the article breakdown and posit concrete and the tangible effects of social media to the vital components of higher education institutions such as administration, faculty and student service offices with library, student affairs and admissions in particular. In the process of analyzing and philosophizing, the article raises few questions on social media such as who shall decide which specific social media tools and platforms would perfectly blend and fit to organisations. Will social media be the panacea of the education for the future or the future for education? In the end, the article concludes that there is not stopping media in coming to our workplace, schools, college and universities. The inevitability of both private corporations and higher education institutions searching for a social media solution lies on the very fabric of their rational choices and decisional –methods on which social media network sites can best fit and work to their business context and educational paradigms.

Marion Walton

The study assesses and describes the interplay between public PC-based Internet access and private mobile-based access for urban teenaged public access venue (PAV) users in Cape Town. South Africa is a particularly fruitful “leading edge” environment to do this work since not only mobile use, but specifically mobile Internet use, is increasingly common even among resource-constrained young people. We combine quantitative surveys with open-ended interviews of users and PAV operators.

Kemuel Gaffar

JILACON 2017

BASANTA KUMAR Das

This paper depicts the current situation of public libraries in Jharkhand State. The Authors find that the state of these libraries in Jharkhand, is very pathetic, hence a model has been proposed for strengthening the publice library system in Jharkhand.

Educational Quest- An International Journal of Education and Applied Social Sciences

Dr. Sangeeta N Dhamdhere

ICT made real magic and drastic changes in all service sectors along with higher education and library practices and services. The academic environment is changing from formal education to distance and online learning mode because of ICT. Web technology and mobile technology has made great impact on education sector. The role of Open Access, institutional repositories, opens archives and e-publishing trends indicates the shift towards new way of communication on an increasing scale in the students and researchers. E-learning is more popular day by day. The students are more prone towards the use of technology. Users of Web 2.0 tools (Students 2.0) are self learner, self searcher, fast communicators, self publishers, self motivated. There is rapid growth of students using internet and web tools in India. Their expectations from the teachers, libraries, and administrative staff of academic institutes has changed and increased. In developed countries use of Web 2.0, cloud computing technology and its use in educational, library websites are normally used to provide best services with blogs, RSS, instant messaging, social networking services, wikis, and social tagging applications. Use of web technology in education sector has some advantages and disadvantages too. In short education and library services are now based on digital resources, customized, user based, and web based and internet based information services.The present paper highlights innovation in education sector and libraries and impact of web 2.0 on students, teaching learning process, educational policies. Future 3.0 generation will be discussed in detail.

Usha Harris

Daniel Schofield

The article explores mediagraphy as a learning activity in a high school class in Norway. The students explored aspects of globalization in four generations of their own families, with media use and experiences as the starting point. The student product is a “mediagraphy essay” — a written reflection on differences and similarities across generations. The essays and interviews with key informants are analyzed here using an interpretative, hermeneutic approach. The mediagraphy essays indicate that the youngest generation has access to, interacts with, and experiences a wider world than the world they physically operate in. More than the older generations, the youth therefore have the opportunity to gain insights into global cultures and issues. Mediagraphy is found to be a learning activity that mediates an awareness of the multicultural society. Conclusively, the article argues that mediagraphy is an example of a reflexive exercise that can contribute to an understanding of one’s position in the world, and the responsibility that comes with that, which is an important characteristic of both mediated cosmopolitanism and global citizenship.

Lesley-Ann Noel

Loading Preview

Sorry, preview is currently unavailable. You can download the paper by clicking the button above.

RELATED PAPERS

Journal of Arts Science and Technology Volume 12 Special Issue Number 1 (1)

Justin Zephyrine

Mihaela Banek Zorica

Mahnaz Moallem

Xuan An Nguyen

Dr. Sur Chandra Singha (Meitangkeisangbam Bungobi Singha)

Sanjaya Mishra

Christina Kanaki , Hara Brindesi

Gabriela Grosseck

Manar Hosny

Information in e-motion

Edmore Mutekwe , Andrea Versuti

… on Information Science …

Drahomira Cupar

Soraya Hidalgo

Maria Fragkaki

rozhanmidrus prof

Sophie Herbert (McDonald)

Chankea Phin

Gavisiddappa R Angadi

Dr Chris Owusu-Ansah , Lois Nankya , Vuyokazi Jamieson (Gontshi)

Richard Lamptey Bruce , Jeffrey Mingle

Francette Myburgh , Dalize van Heerden

Peter Grootenboer , Levon Blue

Gavisiddappa R Angadi , Manjula swamy , S. Ganesh

Alexandra Szalacsi

Mansura Mahmuda

hassan shahi

Dr Ibrahim M Saleh

Olafare F Oladimeji

Juma Mshana

Plamen Miltenoff

José Bidarra

Monica Patrut

Savithry T K

RELATED TOPICS

•   We're Hiring!
•   Help Center
• Find new research papers in:
• Health Sciences
• Earth Sciences
• Cognitive Science
• Mathematics
• Computer Science
• Academia ©2024

The power of social media

Social media is an undeniable force in today's world. These talks highlight its impact -- from big history-defining moments to the silliness we’ve come to expect.

How social media can make history

What does it mean to be a citizen of the world?

How social networks predict epidemics

Social media and the end of gender

The power and the danger of online crowds

How to make a splash in social media

Inside the Egyptian revolution

Online social change: easy to organize, hard to win

The Pros and Cons of Social Media for Youth

A new review article looks at how social media affects well-being in youth...

Posted October 16, 2021 | Reviewed by Lybi Ma

• Social media has both positive and negative effects on well-being in youth.
• Social media impacts four distinct areas for youth: connections, identity, learning, and emotions.

More than 90 percent of teenagers in the U.S. have a smartphone. Access to this type of technology and social networking changes the playing field for young people who are simultaneously developing a sense of identity and new social relationships.

We have certainly heard about the downside of teens and smartphones: cyberbullying, anxiety , and a misrepresented sense of body image . Research demonstrates there are some benefits too, including the ability to keep in touch with friends and loved ones – especially when the COVID-19 pandemic limited in-person social interactions.

A new systematic review published in the journal Adolescent Research Review combines the evidence from qualitative studies that investigate adolescent social media use.

The authors found, in short, that the links between adolescent well-being and social media are complicated and depend on a broad range of factors.

“Adults have always been concerned about how the latest technology will harm children,” said Amanda Purington, director of evaluation and research for ACT for Youth in the BCTR and a doctoral candidate in Cornell’s Social Media Lab. “This goes back to radio programs, comic books, novels – you name it, adults were worried about it. The same is now true for social media. And yes, there are concerns – there are many potential risks and harms. But there are potential benefits, too.”

Reviewing 19 studies of young people ages 11 to 20, the authors identified four major themes related to social media and well-being that ultimately affected aspects of young people’s mental health and sense of self.

The first theme, connections, describes how social media either supports or hinders young people’s relationships with their peers, friends, and family. The studies in the review provided plenty of examples of ways that social media helped youth build connections with others. Participants reported that social media helped to create intimacy with friends and could improve popularity. Youth who said they were shy reported having an easier time making friends through social media. Studies also found social media was useful in keeping in touch with family and friends who live far away and allowing groups to communicate in masse. In seven papers, participants identified social media as a source of support and reassurance.

In 13 of the papers, youth reported that social media also harmed their connections with others. They provided examples of bullying and threats and an atmosphere of criticism and negativity during social media interactions. Youth cited the anonymity of social media as part of the problem, as well as miscommunication that can occur online.

Study participants also reported a feeling of disconnection associated with relationships on social media. Some youth felt rejected or left out when their social media posts did not receive the feedback they expected. Others reported feeling frustrated, lonely , or paranoid about being left out.

The second theme, identity, describes how adolescents are supported or frustrated on social media in trying to develop their identities.

Youth in many of the studies described how social media helped them to “come out of their shells” and express their true identities. They reported liking the ability to write and edit their thoughts and use images to express themselves. They reported that feedback they received on social media helped to bolster their self-confidence and they reported enjoying the ability to look back on memories to keep track of how their identity changed over time.

In eight studies, youth described ways that social media led to inauthentic representations of themselves. They felt suspicious that others would use photo editing to disguise their identities and complained about how easy it was to deliver communications slyly, rather than with the honesty required in face-to-face communication. They also felt self-conscious about posting selfies, and reported that the feedback they received would affect their feelings of self-worth .

The third theme, learning, describes how social media use supports or hinders education . In many studies, participants reported how social media helped to broaden their perspectives and expose them to new ideas and topics. Many youths specifically cited exposure to political and social movements, such as Black Lives Matter.

On the flip side, youth in five studies reported that social media interfered with their education. They said that phone notifications and the pressure to constantly check in on social media distracted them from their studies. Participants reported that they found it difficult to spend quiet time alone without checking their phones. Others said the 24-7 nature of social media kept them up too late at night, making it difficult to get up for school the next day.

The fourth theme, emotions, describes the ways that social media impacts young people’s emotional experiences in both positive and negative ways. In 11 papers, participants reported that social media had a positive effect on their emotions. Some reported it improved their mood, helped them to feel excited, and often prompted laughter . (Think funny animal videos.) Others reported that social media helped to alleviate negative moods, including annoyance, anger , and boredom . They described logging onto social media as a form of stress management .

But in nearly all of the papers included in the review, participants said social media was a source of worry and pressure. Participants expressed concern about judgment from their peers. They often felt embarrassed about how they looked in images. Many participants expressed worry that they were addicted to social media. Others fretted about leaving a digital footprint that would affect them later in life. Many participants reported experiencing pressure to constantly respond and stay connected on social media. And a smaller number of participants reported feeling disturbed by encountering troubling content, such as self-harm and seeing former partners in new relationships.

“As this review article highlights, social media provides spaces for adolescents to work on some of the central developmental tasks of their age, such as forming deeper connections with peers and exploring identity,” Purington said. “I believe the key is to help youth maximize these benefits while minimizing risks, and we can do this by educating youth about how to use social media in ways that are positive, safe, and prosocial.”

The take-home message: The body of evidence on social media and well-being paints a complicated picture of how this new technology is affecting youth. While there are certainly benefits when young people use social media, there is also a broad range of pressures and negative consequences.

The Bronfenbrenner Center for Translational Research at Cornell University is focused on using research findings to improve health and well-being of people at all stages of life.

• Find a Therapist
• Find a Treatment Center
• Find a Psychiatrist
• Find a Support Group
• Find Online Therapy
• United States
• Brooklyn, NY
• Chicago, IL
• Houston, TX
• Los Angeles, CA
• New York, NY
• Portland, OR
• San Diego, CA
• San Francisco, CA
• Seattle, WA
• Washington, DC
• Asperger's
• Bipolar Disorder
• Chronic Pain
• Eating Disorders
• Passive Aggression
• Personality
• Goal Setting
• Positive Psychology
• Stopping Smoking
• Low Sexual Desire
• Relationships
• Child Development
• Therapy Center NEW
• Diagnosis Dictionary
• Types of Therapy

Understanding what emotional intelligence looks like and the steps needed to improve it could light a path to a more emotionally adept world.

• Emotional Intelligence
• Gaslighting
• Affective Forecasting
• Neuroscience

Numbers, Facts and Trends Shaping Your World

Read our research on:

Full Topic List

Regions & Countries

• Publications
• Our Methods
• Short Reads
• Tools & Resources

Read Our Research On:

• Social Media and the Cost of Caring

Table of Contents

• Psychological Stress and Social Media Use
• The Cost of Caring
• Appendix A: Regressions
• Appendix B: Method

For generations, commentators have worried about the impact of technology on people’s stress. Trains and industrial machinery were seen as noisy disruptors of pastoral village life that put people on edge. Telephones interrupted quiet times in homes. Watches and clocks added to the de-humanizing time pressures on factory workers to be productive. Radio and television were organized around the advertising that enabled modern consumer culture and heightened people’s status anxieties.

Inevitably, the critics have shifted their focus onto digital technology. There has been considerable commentary about whether internet use in general and social media use in particular are related to higher levels of stress. 1 Such analysts often suggest that it is the heaviest users of these technologies that are most at risk. Critics fear that these technologies take over people’s lives, creating time pressures that put people at risk for the negative physical and psychological health effects that can result from stress.

This research explores whether the use of social media, mobile phones and the internet is associated with higher levels of stress. In a Pew Research Center survey of 1,801 adults, 2 we asked participants about the extent to which they felt their lives were stressful, using an established scale of stress called the Perceived Stress Scale (PSS). 3 This scale is based on people’s answers to 10 questions that assess whether they feel that their life is overloaded, unpredictable and uncontrollable. Perceived stress, as measured through the PSS, can be viewed as an assessment of the risk that people face for psychological disorders related to stress, such as anxiety and depression, as well as physical illnesses, such as cardiovascular disease and susceptibility to infectious diseases.

There are a number of well-known factors that tend to make people feel more stress, including things like the economic uncertainty of unemployment, and the absence of a spouse or a partner with whom to confide. Previous studies have even found that awareness of stressful events in others’ lives is a major contributor to people’s appraisal of their own stress levels. The relationship of frequent use of digital technologies to stress has been an unknown. We also explored the possibility that the social component of some digital technologies makes people more aware of stressful events in the lives of their close friends and family, as well as in the lives of more socially distant acquaintances, and that this in turn is related to higher levels of stress.

The survey analysis produced two major findings that illustrate the complex interplay of digital technology and stress:

• Overall, frequent internet and social media users do not have higher levels of stress.  In fact, for women, the opposite is true for at least some digital technologies. Holding other factors constant, women who use Twitter, email and cellphone picture sharing report lower levels of stress.
• At the same time, the data show there are circumstances under which the social use of digital technology increases awareness of stressful events in the lives of others. Especially for women, this greater awareness is tied to higher levels of stress and it has been called “the cost of caring.” Stress is not associated with the frequency of people’s technology use, or even how many friends users have on social media platforms. But there is one way that people’s use of digital technology can be linked to stress: Those users who feel more stress are those whose use of digital tech is tied to higher levels of awareness of stressful events in others’ lives. This finding about “the cost of caring” adds to the evidence that stress is contagious. 4

How can it be that social media use is not directly associated with stress, but for some, social media use can still lead to higher levels of stress?

The answer: The relationship between stress and social media use is indirect. It is the social uses of digital technologies, and the way they increase awareness of distressing events in others’ lives, that explains how the use of social media can result in users feeling more stress.

Imagine a typical Facebook user. He or she is also likely to use other digital technologies, such as email and text messaging. All these technologies allow him or her to share information with friends and family in the form of photos, short textual messages and other contacts. As a result of this communication, he or she is aware and reminded of more activities in the lives of friends and family.

On the one hand, there are benefits from this contact. According to previous research by the Pew Research Center, compared with non-social media users and those who are not as active on Facebook, this person likely: has more close friends; has more trust in people; feels more supported; and is more politically involved. While some might assume that this typical user of Facebook and other digital technologies experiences peer pressure to participate or keep up, and a fear of missing out, if such pressures exist, our typical user does not feel more stress than what he or she would otherwise have experienced, or the social benefit of using these technologies cancels out those additional costs. He or she is unlikely to feel more stress than those who are not using or are less active on social media.

On the other hand, there is the common exception to this relatively positive situation. Sometimes, a social media user’s awareness of events in others’ lives includes knowledge about undesirable events, a friend or family member getting fired or losing someone close to them. Learning of such events in the life of a friend or family member can result in higher feelings of stress.

In sum, social media users are not any more likely to feel stress than others, but there is a subgroup of social media users who are more aware of stressful events in their friends’ lives and this subgroup of social media users does feel more stress.

Gender differences are a major part of this story. Women and men have different levels of stress; their use of digital technologies varies; and the impact of their technology use is different.

The broad patterns are:

• Overall, women tend to report more stress than men. But, those women who use a number of digital technologies to communicate with others tend to report less stress than women who do not use these technologies.

Women are more aware of stressful events in the lives of their closest friends and family.

• Social media use is related to even higher levels of awareness of the stressful events that unfold in the lives of people they know.
• Awareness of stressful events in others’ lives is a significant contributor to people’s own stress. It is the only factor that we found that is common to both social media use and psychological stress. The number of undesirable events associated with stress is greater for women than for men.

Elaborating on the Major Findings

Overall, women tend to report more stress than men. but, women who use a number of digital technologies to communicate with others report less stress than women who are non-users..

In this survey, women report an average score of 10.5 out of 30 on the Perceived Stress Scale (PSS). Men reported an average score of 9.8 — a figure that is 7% lower than women.

Because men and women tend to experience stress differently, we ran each of our analyses separately for men and for women. We did statistical modeling allowing us to more fully understand the relationship between stress and the use of different technologies. The use of regression analysis allowed us to control for such things as age, unemployment, education levels and marital status — all of which are related to how much stress people tend to report in their lives independent of whether they use technologies or not. 5

When it comes to stress, there was no statistical difference in stress levels between men who use social media, cellphones, or the internet and men who do not use these technologies. However, some tech activities were linked to less stress among women — Twitter use, email use and photo sharing via cellphones. Compared with a woman who does not use these technologies, a women who uses Twitter several times per day, sends or receives 25 emails per day, and shares two digital pictures through her mobile phone per day, scores 21% lower on our stress measure than a woman who does not use these technologies at all.

We do not know what it is about these specific technology uses that are associated with lower stress. However, existing studies have found that social sharing of both positive and negative events can be associated with emotional well-being and that women tend to share their emotional experiences with a wider range of people than do men. 6  Sharing through email, sending text messages of pictures of events shortly after they happen and expressing oneself through the small snippets of activity allowed by Twitter may provide women with a low-demand and easily accessible coping mechanism that is not experienced or taken advantage of by men. It is also possible that the use of these media replaces activities or allows women to reorganize activities that would otherwise be more stressful.

In the survey we asked people if they were aware of whether any of a list of 12 stressful events had happened to someone close to them, an acquaintance, or both in the past year. The events were selected from a list of major life events that are known social stressors. 7  Our list ranged from relatively common to less common events: hospitalization, death in the family, divorce or marriage, being fired/laid off, being accused of a crime, starting a job, demotion/pay cut, being a victim of a crime, having a child move away or return home, pregnancy or child birth, and moving to a new house.

Of the 12 stressful events that we studied, on average, women were aware of a larger number of events that had occurred among people they knew. On average, men were aware of 7% fewer stressful events among their closest social ties.

Social media users tend to be more aware of stressful events in the lives of people they know.

Different technologies are associated with varying levels of awareness of stressful events that have occurred to others — and there is also variation depending on whether the events have occurred to those who are close ties, compared with more-distant acquaintances.

Facebook was the one technology that for both men and women provides higher levels of awareness of stressful events taking place in the lives of both close and more distant acquaintances. Other technologies are more specialized: some provide awareness of major events in the lives of close relationships, while others provide an awareness of activities in the lives of acquaintances who are less socially close. It is not a new finding that people tend to use different technologies to communicate with social ties of different strengths. For example, other studies have found that cellphones and instant messaging are more likely to be used with family and close friends. 8 To add to this complexity, we found that men and women used digital technologies differently, and this is important for understanding how people are exposed to information about stressful events in others’ lives.

Among Facebook users:

• A woman with an average size network of Facebook friends is aware of 13% more stressful events in the lives of her closest social ties, compared with an equivalent woman who does not use Facebook. And that average woman user is aware of 14% more stressful events in the lives of her more-distant acquaintances.
• A typical male Facebook user who comments regularly on others’ posts is aware of 8% more stressful events amongst his closest social ties. A man with an average size network of Facebook friends is aware of 6% more major events in the lives of his acquaintances, compared with an equivalent male who does not use Facebook.

For women, awareness about stressful events in others’ lives was also likely to be related to sharing pictures online, use of Pinterest and Twitter. For men, awareness was particularly likely to be related to email, LinkedIn and text messaging on their cellphone. These patterns are a result of both the tendency for men and women to use different technologies, and for them to use different technologies to keep in touch with different types of people — friends, family, workmates and acquaintances.

Awareness of stressful events in others’ lives is a significant contributor to people’s own stress. The number of undesirable events associated with stress is greater for women than for men.

The cost of caring is particularly felt by women. This is a result of two facts about women and stress: first, women report higher levels of stress to begin with, and second, women are aware of more stressful events in the lives of their friends and family.

Holding other factors constant, women who were aware that …

• Someone close to them experienced the death of a child, partner or spouse scored 14% higher on our measure of stress.
• Someone close has been hospitalized or experienced a serious accident or injury reported 5% higher stress.
• An acquaintance had been accused of or arrested for a crime scored 11% higher on the stress measure.
• An acquaintance experienced a demotion or cut in pay reported 9% higher stress in their own lives.

For men, of the events we explored, only two predicted stress. Holding other factors constant, men who were aware that …

• Someone close to them had been accused of or arrested for a crime scored 15% higher on our measure of stress.
• An acquaintance had experienced a demotion or pay cut at work report 12% higher stress.

While the little sips of information sent through social media may not seem like much, they can add up to a big gulp. This study suggests that the information transferred through social media translates into awareness of all kinds of extra things, including an awareness of undesirable events in the lives of family, friends and acquaintances. Whether as a result of social media, or more traditional forms of interaction, awareness of undesirable events in others’ lives generates a cost in terms of increasing psychological stress, and with it, higher risk for the physical and psychological problems that often accompany stress.

About this Survey

The analysis in this report is based on findings from a nationally representative survey of 1,801 American adults (ages 18+) by the Pew Research Center fielded August 7-September 16, 2013. The survey was conducted in English and Spanish on landline and cellphones (N=900). The margin of error for the full sample is plus or minus 2.6 percentage points. Some 1,076 respondents are users of social networking sites and the margin of error for that subgroup is plus or minus 3.3 percentage points.

• See for instance: Dick, John (2013). Why Do Social Networks Increase Stress? Huffington Post; Maldonado, Marissa (accessed November 2014). The Anxiety of Facebook. PsychCentral. ↩
• The survey was conducted between August 7-September 16, 2013 and has a margin of error of plus or minus 2.6 percentage points for the full sample. ↩
• Cohen, S., et al. (1983). “A global measure of perceived stress.” Journal of health and social behavior : 385-396. ↩
• Kessler, R. C. and J. D. McLeod (1984). “Sex Difference in Vulnerability to Undesirable Life Events.” American Sociological Review 49 : 620-631. ↩
• For our analysis we used linear regression with stepwise forward selection. As part of our survey, participants could report on their use of a large number of different technologies related to social media, cellphones, and the internet more broadly. We did not have a specific expectation as to which of these uses might be related to stress or awareness of stressful events. Stepwise forward regression is a procedure that allows you to test the possible relationships between a large number of measures and an outcome such as stress. We entered a series of demographic variables into our regression equation (age, education, race, marital status, employment status) and then used stepwise forward regression to test each of the reported measures of technology use. For each analysis, we removed independent variables for technology use at each step that were not statistically significant. ↩
• Pennebaker, J. W., et al. (2001). Disclosing and sharing emotion: Psychological, social, and health consequences. Handbook of bereavement research: Consequences, coping, and care . M. S. Stroebe, R. O. Hansson, W. Stroebe and H. Schut. Washington, DC, American Psychological Association: 517-543. ↩
• Turner, R. J., et al. (1995). “The Epidemiology of Social Stress.” American Sociological Review 60 (1): 104-125. ↩
• Kim, H., et al. (2007). “Configurations of Relationships in Different Media.”  Journal of Computer-Mediated Communication  12 (4): URL (consulted Oct. 2010): http://jcmc.indiana.edu/vol2012/issue2014/kim.html . Ling, R. S. (2008).  New Tech, New Ties . Cambridge, MA, MIT Press. ↩

Sign up for our weekly newsletter

Fresh data delivery Saturday mornings

Sign up for The Briefing

Weekly updates on the world of news & information

• Social Media

Social Media Fact Sheet

Teens and social media fact sheet, more americans are getting news on tiktok, bucking the trend seen on most other social media sites, how americans view data privacy, life on social media platforms, in users’ own words, most popular, report materials.

• Aug. 7-Sept. 16, 2013 – Pervasive Connectivity

1615 L St. NW, Suite 800 Washington, DC 20036 USA (+1) 202-419-4300 | Main (+1) 202-857-8562 | Fax (+1) 202-419-4372 |  Media Inquiries

Research Topics

• Age & Generations
• Coronavirus (COVID-19)
• Economy & Work
• Family & Relationships
• Gender & LGBTQ
• Immigration & Migration
• International Affairs
• Internet & Technology
• Methodological Research
• News Habits & Media
• Non-U.S. Governments
• Other Topics
• Politics & Policy
• Race & Ethnicity
• Email Newsletters

ABOUT PEW RESEARCH CENTER  Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research Center does not take policy positions. It is a subsidiary of  The Pew Charitable Trusts .

Copyright 2024 Pew Research Center

Social Media's Impact on Society

This article was updated on: 11/19/2021

Social media is an undeniable force in modern society. With over half the global population using social platforms, and the average person spending at least two hours scrolling through them every day , it can’t be overstated that our digital spaces have altered our lives as we knew them. From giving us new ways to come together and stay connected with the world around us, to providing outlets for self-expression, social media has fundamentally changed the way we initiate, build and maintain our relationships.

But while these digital communities have become commonplace in our daily lives, researchers are only beginning to understand the consequences of social media use on future generations. Social media models are changing every day, with major platforms like Meta and Instagram evolving into primary digital advertising spaces as much as social ones. A critical responsibility falls on marketers to spread messages that inform, rather than contribute to the sea of misinformation that thrives on social media.

Read on to see what’s on marketers’ minds when it comes to the impact of social media on society:

MENTAL HEALTH

You’ve likely heard about the negative impacts that social media can have on mental health. Experts are weighing in on the role that the algorithms and design of social platforms play in exasperating these concerns.

At SXSW 2019 , Aza Raskin, co-founder of the Center for Human Technology, talked about the “digital loneliness epidemic,” which focused on the rise of depression and loneliness as it relates to social media use. During the panel, Raskin spoke about the “infinite scroll,” the design principle that enables users to continuously scroll through their feeds, without ever having to decide whether to keep going—it’s hard to imagine what the bottom of a TikTok feed would look like, and that’s intentional. But with the knowledge that mental health concerns are undeniably linked to social media use, the dilemma we’re now facing is when does good design become inhumane design?

Arguably, Rankin’s term for social media use could now be renamed the “digital loneliness pandemic ” as the world faces unprecedented isolation during the COVID-19 outbreak. In 2020 the Ad Council released a study exploring factors that cause loneliness, and what can be done to alleviate it. Interestingly, our research found that while social isolation is one factor that can cause loneliness, 73% of respondents typically maintain interpersonal relationships via technology, including engaging with others on social media. Simply put, social media use can both contribute to and help mitigate feelings of isolation. So how do we address this Catch-22? We should ask ourselves how we can use social media as a platform to foster positive digital communities as young adults rely on it more and more to cope with isolation.

Findings like these have been useful as we reexamine the focuses of Ad Council campaigns. In May 2020, our iconic Seize the Awkward campaign launched new creative highlighting ways young people could use digital communications tools to stay connected and check in on one another’s mental health while practicing physical distancing. A year later, we launched another mental health initiative, Sound It Out , which harnesses the power of music to speak to 10-14-year-olds’ emotional wellbeing. Ad Council has seen the importance of spreading awareness around mental health concerns as they relate to social media consumption in young adults—who will become the next generation of marketers.

EXTREMISM & HATE

Another trend on experts’ minds is how the algorithms behind these massively influential social media platforms may contribute to the rise of extremism and online radicalization.

Major social networking sites have faced criticism over how their advanced algorithms can lead users to increasingly fringe content. These platforms are central to discussions around online extremism, as social forums have become spaces for extreme communities to form and build influence digitally. However, these platforms are responding to concerns and troubleshooting functionalities that have the potential to result in dangerous outcomes. Meta, for example, announced test prompts to provide anti-extremism resources and support for users it believes have been exposed to extremist content on their feeds.

But as extremist groups continue to turn to fringe chatrooms and the “dark web” that begin on social media, combing through the underbelly of the internet and stopping the spread of hateful narratives is a daunting task. Promoting public service messages around Racial Justice and Diversity & Inclusion are just some of the ways that Ad Council and other marketers are using these platforms to move the needle away from hateful messaging and use these platforms to change mindsets in a positive way.

PUBLIC HEALTH CRISES

Social media can be both a space to enlighten and spread messages of doubt. The information age we’re all living in has enabled marketers to intervene as educators and providers of informative messaging to all facets of the American public. And no time has this been more urgent than during the COVID-19 pandemic.

Public health efforts around mask mandates and vaccine rollouts have now become increasingly polarized issues. Social media platforms have turned into breeding grounds for spreading disinformation around vaccinations, and as a result, has contributed to vaccine hesitancy among the American public. Meta, Instagram, and other platforms have begun to flag certain messages as false, but the work of regulating misinformation, especially during a pandemic, will be an enduring problem. To combat this, Ad Council and the COVID Collaborative have put a particular emphasis on our historic COVID-19 Vaccine Education initiative, which has connected trusted messengers with the “uncommitted” American public who feel the most uncertainty around getting the vaccine.

Living during a global pandemic has only solidified a societal need for social media as a way to stay connected to the world at large. During the pandemic, these platforms have been used to promote hopeful and educational messages, like #AloneTogether , and ensures that social media marketing can act as a public service.

DIGITAL ACTIVISM

Beyond serving as an educational resource, social media has been the space for digital activism across a myriad of social justice issues. Movements like #MeToo and #BlackLivesMatter have gone viral thanks to the power of social media. What starts as a simple hashtag has resulted in real change, from passing sexual harassment legislation in response to #MeToo, to pushing for criminal justice reform because of BLM activists. In these cases, social media empowered likeminded people to organize around a specific cause in a way not possible before.

It’s impossible to separate the role of social media from the scalable impact that these movements have had on society. #MeToo and BLM are just two examples of movements that have sparked national attention due in large part to conversations that began on social media.

SO, WHAT DOES THIS MEAN FOR MARKETERS?

Social media is a great equalizer that allows for large-scale discourse and an endless, unfiltered stream of content. Looking beyond the repercussions for a generation born on social media, these platforms remain an essential way for marketers to reach their audiences.

Whether you argue there are more benefits or disadvantages to a world run on social media, we can all agree that social media has fundamentally shifted how society communicates. With every scroll, view, like, comment and share, we’re taught something new about the impact of social media on the way we think and see the world.

But until we find a way to hold platforms more accountable for the global consequences of social media use, it’s up to marketers to use these digital resources as engines of progressive messaging. We can’t control the adverse effects of the Internet, but as marketers, we can do our part in ensuring that the right messages are being spread and that social media remains a force for social good.

SUBSCRIBE TO OUR NEWSLETTERS

Want to stay up to date on industry news, insights, and all our latest work? Subscribe to our email newsletters!

Got any suggestions?

We want to hear from you! Send us a message and help improve Slidesgo

Top searches

Trending searches

11 templates

20 templates

holy spirit

36 templates

9 templates

25 templates

memorial day

12 templates

Social Media Presentation templates

Reach to your customers and followers on social media using our free easy-to-edit google slides themes and powerpoint templates. connect with the people and be relevant.

It seems that you like this template!

Glossy lipstick social media strategy.

Download the Glossy Lipstick Social Media Strategy presentation for PowerPoint or Google Slides. How do you use social media platforms to achieve your business goals? If you need a thorough and professional tool to plan and keep track of your social media strategy, this fully customizable template is your ultimate...

My Very Peri Minimalist Aesthetic Feed - Social Media Planner

Surely you already know the protagonist color for this year 2022! Exactly, the color Very Peri, with purple tones that will give a touch of creativity and personality to your presentations. And precisely... with backgrounds using the color Very Peri... Here's a template for you! With this creative design you...

Premium template

Unlock this template and gain unlimited access

Peace Day Social Media

Every year on September 21, the world celebrates the International Day of Peace to strengthen the ideals of peace. This year's theme for #PeaceDay draws attention to climate change and the urge to take action against it. If you are organizing an awareness-raising campaign on social media, download this presentation...

Interactive and Animated Social Media Strategy

Download the Interactive and Animated Social Media Strategy presentation for PowerPoint or Google Slides. How do you use social media platforms to achieve your business goals? If you need a thorough and professional tool to plan and keep track of your social media strategy, this fully customizable template is your...

Automotive Industry in Social Media

Download the "Automotive Industry in Social Media" presentation for PowerPoint or Google Slides. How do you use social media platforms to achieve your business goals? If you need a thorough and professional tool to plan and keep track of your social media strategy, this fully customizable template is your ultimate...

Boutique Hotel Social Media

When summer is just around the corner, thinking of enjoying some holidays is the norm. Who wouldn’t? Everybody needs some relaxing time to break away from the daily routine. It’s the perfect occasion to promote your boutique hotel in social media and attract potential guests.

Cute Branding: Social Media Planner

If you define your product’s branding with a word and this word is “cute”, this is the presentation you need for your social media. Indeed, this template have been designed for planning your social media publications of your brand, organize your post moments or how are you going to sell...

Car Dealership Social Media Strategy

Download the Car Dealership Social Media Strategy presentation for PowerPoint or Google Slides. How do you use social media platforms to achieve your business goals? If you need a thorough and professional tool to plan and keep track of your social media strategy, this fully customizable template is your ultimate...

Isometric Gradient Social Media Strategy

Here at Slidesgo we know how important followers are. Plan your social media strategy and watch how those hours that you spent on Instagram pay off. Go for the perfect plan. Earn your “likes”!

Back to School Social Media

Back to School time has arrived at Slidesgo! Whether you are a school center or a business focused on stationery and other school supplies, this template will help you plan and report your Social Media Strategy. Your marketing campaign will get to both parents and students, and getting a high...

Boat Rentals Social Media Strategy

Download the Boat Rentals Social Media Strategy presentation for PowerPoint or Google Slides. How do you use social media platforms to achieve your business goals? If you need a thorough and professional tool to plan and keep track of your social media strategy, this fully customizable template is your ultimate...

Cute Alpacas Social Media Planner

This new template is unique. Why? It's a new design for those who want to plan the content that is going to be published on social media. But it's also a very cute design, with wonderful illustrations of alpacas! These animals will greet the audience every time you get to...

Sport Shoe Brand Social Media Strategy

Download the "Sport Shoe Brand Social Media Strategy" presentation for PowerPoint or Google Slides. How do you use social media platforms to achieve your business goals? If you need a thorough and professional tool to plan and keep track of your social media strategy, this fully customizable template is your...

Eco Tour Social Media Strategy

Download the Eco Tour Social Media Strategy presentation for PowerPoint or Google Slides. How do you use social media platforms to achieve your business goals? If you need a thorough and professional tool to plan and keep track of your social media strategy, this fully customizable template is your ultimate...

Pastel Social Media Planner

Do you have so many things to post on social media that you need a place to write them down? We understand, we feel the same way! That's why we've brought you this modern template that you can use as a planner. Its pastel design gives it an adorable and...

Monthly Strategy for Social Media

Managing the social media accounts of a company is not an easy task, and any professional will tell you! We thought of doing something new, a kind of template that wasn't available yet on Slidesgo. Here's kind of a "package" containing several editable sheets for all things social media. From...

Save Our Oceans Social Media

The Earth is the planet we live in, and we don’t have a substitute for it. Make your readers aware of why we should protect the oceans and the marine life by means of a cool presentation in which you explain your strategy for social media platforms. Need help? This...

New Freedom Design Social Media Planner

The best way to have everything about control for social media strategies and planning is with… you guessed it: planners! There are many things to take into account and remember when planning the best posts and campaigns for your brand. So we thought that a little hand always helps… Here’s...

• Page 1 of 36

Great presentations, faster

Slidesgo for Google Slides :

The easy way to wow

• Bachelor’s Degrees
• Master’s Degrees
• Doctorate Degrees
• Certificate Programs
• Nursing Degrees
• Cybersecurity
• Human Services
• Science & Mathematics
• Communication
• Liberal Arts
• Social Sciences
• Computer Science
• Admissions Overview
• Tuition and Financial Aid
• Incoming Freshman and Graduate Students
• Transfer Students
• Military Students
• International Students
• Early Access Program
• About Maryville
• Our Faculty
• Our Approach
• Our History
• Accreditation
• Tales of the Brave
• Student Support Overview
• Online Learning Tools
• Infographics

Home / Blog

The Evolution of Social Media: How Did It Begin, and Where Could It Go Next?

May 28, 2020 

Table of Contents

• A Brief History of Social Media ○ The Launch of Social Sites

Social Media: End Users and Businesses

How marketing pros utilize social media.

• What’s Next For Social Media

The evolution of social media has been fueled by the human impulse to communicate and by advances in digital technology. It is a story about establishing and nurturing personal connections at scale.

According to Merriam-Webster , social media is defined as “forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos).” The 2019 Pew Research Center report on social media use in the United States showed that 72% of American adults use some form of social media. In 2005, the year after Facebook went live, that number was 5%.

Learn visual thinking and design theory from expert instructors

The online Bachelor of Fine Arts in Digital Media from Maryville University will equip you with the skills to create unique digital experiences and multimedia content. No SAT or ACT scores required.

• Engage in a range of relevant course topics, from digital illustration to motion graphics.
• Create a dynamic portfolio with professional faculty feedback.

What follows is an examination of the origins of social media, its relatively rapid growth as a sociological and commercial force, and the change it has brought to the marketing world.

A Brief History of Social Media

In less than a generation, social media has evolved from direct electronic information exchange, to virtual gathering place, to retail platform, to vital 21st-century marketing tool.

How did it begin? How has social media affected the lives of billions of people? How have businesses adapted to the digital consumer lifestyle? How do marketing professionals use social media? It’s all part of the story of social media’s ongoing evolution.

Pre-internet Roots

In a sense, social media began on May 24, 1844, with a series of electronic dots and dashes tapped out by hand on a telegraph machine.

The first electronic message from Baltimore to Washington, D.C., proved Samuel Morse understood the historic ramifications of his scientific achievement: “What hath God wrought?” he wrote.

A recent article in The Washington Post , “ Before Twitter and Facebook, There Was Morse Code: Remembering Social Media’s True Inventor ,” details the history and relevance of Morse code, complete with early versions of today’s “OMG” and “LOL.”

While the roots of digital communication run deep, most contemporary accounts of the modern origins of today’s internet and social media point to the emergence in 1969 of the Advanced Research Projects Agency Network — the ARPANET.

This early digital network, created by the United States Department of Defense, allowed scientists at four interconnected universities to share software, hardware, and other data.

In 1987, the direct precursor to today’s internet came into being when the National Science Foundation launched a more robust, nationwide digital network known as the NSFNET . A decade later, in 1997, the first true social media platform was launched.

The Launch of Social Sites

In the 1980s and ’90s, according to “ The History of Social Networking ” on the technology news site Digital Trends, the internet’s growth enabled the introduction of online communication services such as CompuServe, America Online, and Prodigy. They introduced users to digital communication through email, bulletin board messaging, and real-time online chatting.

This gave rise to the earliest social media networks, beginning with the short-lived Six Degrees profile uploading service in 1997.

This service was followed in 2001 by Friendster. These rudimentary platforms attracted millions of users and enabled email address registration and basic online networking.

Weblogs, or blogs, another early form of digital social communication, began to gain popularity with the 1999 launch of the LiveJournal publishing site. This coincided with the launch of the Blogger publishing platform by the tech company Pyra Labs, which was purchased by Google in 2003 .

In 2002, LinkedIn was founded as a networking site for career-minded professionals. By 2020, it had grown to more than 675 million users worldwide. It remains the social media site of choice for job seekers as well as human resources managers searching for qualified candidates.

Two other major forays into social media collapsed after a burst of initial success. In 2003, Myspace launched. By 2006, it was the most visited website on the planet, spurred by users’ ability to share new music directly on their profile pages.

By 2008, it was eclipsed by Facebook. In 2011, Myspace was purchased by musician Justin Timberlake for $35 million, but it has since become a social media afterthought .

Google’s attempt to elbow its way into the social media landscape, Google+ , launched in 2012. A rocky existence came to an end in 2018, after the private information of nearly 500,000 Google+ users was compromised by a data security breach.

Back To Top

Modern Social Media Outlets

Today’s social media landscape is populated by a suite of services that jockey for the attention of more than 5 billion mobile device users worldwide . Here is an overview of the most prominent social media networks of 2020:

Launched in 2004 by Harvard student Mark Zuckerberg, it has nearly 1.7 billion users — including 69% of U.S. adults, according to Pew Research .

• HubSpot: Facebook Marketing

Launched in 2005 by Massachusetts 20-somethings Steve Huffman and Alexis Ohanian as a news-sharing platform, its 300 million users have transformed Reddit into a combination news aggregation/social commentary site. Its popularity is based on the ability to “up-vote” and “down-vote” user posts.

• Social Media Examiner: How to Market on Reddit: A Guide for Businesses 

Founded in 2006 by Jack Dorsey, Evan Williams, Biz Stone, and others as a microblogging site, by 2020, 22% of U.S. adults were Twitter users, according to Pew Research .

• Hootsuite: Twitter Marketing: The Complete Guide for Business

Founded in 2010 by Stanford graduate Kevin Systrom as a photo-sharing site and purchased by Facebook in 2012, Instagram has more than 1 billion users worldwide.

• HubSpot: Instagram Marketing: The Ultimate Guide

Founded in 2010 by iPhone app developer Ben Silbermann as a visual “pin board,” Pinterest became a publicly traded company in 2019 and has more than 335 million active monthly users.

• Sprout Social: Your 5-Step Pinterest Marketing Guide

Founded in 2011 by a trio of Stanford students — Evan Spiegel, Reggie Brown, and Bobby Murphy — this video-sharing service introduced the concept of “stories,” or serialized short videos, and “filters,” run for informative digital effects, often based on location.

• Hootsuite: Snapchat for Business

Founded in 2016 by Chinese tech company ByteDance, this short-form video-sharing site was merged with the U.S.-based mobile app Musical.ly in 2018 and became popular with American teens and young adults. As of early 2020, it had more than 800 million users worldwide.

• Business Insider: TikTok Marketing Trends & Predictions for 2020

What began as a desktop or laptop experience shifted to mobile phones and tablets as cellular service expanded; the capabilities of cellular phones expanded, turning them into “smartphones”; and high-speed wireless internet became more readily available in homes, businesses, and public spaces.

With the advent of social media apps that could run on smartphones, end users could take their communities with them wherever they went.

Businesses took advantage of this new consumer mobility by serving their customers new, simpler methods of interacting — and new ways of buying goods and services.

The End-User Experience

At first, social media existed to help end users connect digitally with friends, colleagues, family members, and like-minded individuals they might never have met in person. Desktop access to bulletin board services such as CompuServe and Prodigy made it easier to grow free online communities without ever leaving the house.

The invention of the smartphone liberated social media from the desktop and laptop computer. Apple’s first iPhone, launched by Steve Jobs in 2007, helped shift the focus of online community building to mobile. Facebook, Twitter, Snapchat, Instagram, TikTok, and other social media services thrived in the mobile app environment.

Technological improvements — specifically, powerful in-phone cameras — shifted the focus of mobile apps to video and images. In addition to written messages, end users could now broadcast in real time.

Instagram, in particular, became the app of choice for social media users interested in travel, entertainment, fashion, and other visually oriented topics.

The Business Experience

As social media companies grew their user bases into the hundreds of millions, the business applications of Facebook, Twitter, and other social platforms began to take shape. Social media companies had access to some of the richest trackable user data ever conceived.

A recent article on IAS Insider, “ The Evolution of Social Media Advertising ,” sums it up: “Users don’t just log in and browse, they tell the platforms their name, and where they live, what they like and who they know, painting the most vivid picture currently possible for marketers looking to target specific consumers.”

Facebook began to place ads on its platform as early as 2006. Twitter enabled ads in 2010. LinkedIn, Instagram, Pinterest, Snapchat, and TikTok all have attempted to monetize their services through various forms of sponsored advertising.

In addition to placing ads on social media platforms, companies discovered the potential utility of cultivating an active, engaged social media presence. Whereas social media advertising must be paid for, the act of creating and sharing informative or entertaining content on Facebook, Instagram, Twitter, and other platforms is an attempt by brands to grow an audience organically, in other words, without paying for it directly.

According to HubSpot’s “ Social Media Marketing: The Ultimate Guide ,” companies use organic social media marketing to:

• Increase brand awareness
• Generate leads and increase conversions
• Develop and nurture relationships with customers
• Learn from competitors

The combination of advertising, or paid social media marketing, and organic social media outreach evolved into the digital marketing specialty known as social media marketing.

• Sprout Social: How to Build Your Social Media Marketing Strategy for 2020
• Forbes: How Social Media Can Move Your Business Forward
• Social Media Examiner: The Guide for Social Media Marketing for Businesses

As the ability to reach consumers expanded thanks to social media, marketing professionals quickly adapted. Social media’s evolution provided measurement tools that gave marketing professionals unprecedented access to valuable, actionable data about consumers’ demographics, buying habits, and more.

With marketers no longer limited to traditional forms of media — TV, radio, print, mail, billboards, magazines, etc. — the social media marketing industry was born.

Taking Advantage of Social Media’s Popularity

The most efficient way to take advantage of social media’s popularity is to leverage existing audiences. To that end, digital marketers engage social media “influencers” to share messaging and product offers with their followers.

According to an article on Sprout Social’s website, “ What Is Influencer Marketing: How to Develop Your Strategy ,” influencer marketing is defined as “a type of social media marketing that uses endorsements and product mentions from influencers — individuals who have a dedicated social following and are viewed as experts within their niche.”

These social media influencers spend time building trust with their audiences. With more than 3.2 billion social media users worldwide, finding influencers whose audiences fall into the company’s niche of consumers helps cut through the noise by targeting specific potential buyers.

While influencers provide companies a layer of built-in consumer trust, social media platforms like Facebook and LinkedIn provide in-depth analytics that allow digital marketers to target specific demographic groups with ads. This can be useful for building brand awareness among potential long-term customers, as well as for generating leads for specific products or services.

• Influencer Marketing Hub: What is an Influencer?
• Social Media Today: 4 Influencer Marketing Trends That Will Dominate in 2020
• Influencer Marketing Hub: The State of Influencer Marketing 2020: Benchmark Report

The Importance of Engagement and Integration

Social media engagement consists of the various ways users respond to a post. This can include comments, follows, shares (retweets on Twitter), and clicks on a shared link. All of these actions are measurable thanks to analytics provided by the social media platforms (Facebook Insights, Twitter Analytics, LinkedIn Page Analytics, etc.).

Each of these engagements presents an opportunity for marketers to influence a customer or group of customers. For example, a company that monitors its Twitter feed in real time — either through an automated service or in person — is positioned to respond quickly to a customer’s request or comment.

In addition, data that reveals users’ habits over time can be integrated into a long-term social media strategy. For example, Facebook Insights shows when users are most active on the platform. This information can be used to determine when is the best time to post new content, giving it a better chance to be seen.

Another way marketers use social media is to monitor cultural trends and, if applicable, incorporate brand-specific concepts that build on those trends to entice customers to engage with the company’s content.

Personifying the Company

Another Sprout Social article, “ 5 Actionable Strategies for Social Media Branding ,” provides guidelines for how social media can be used to develop a company’s public “voice.” The bottom line when it comes to social media branding is authenticity. Today’s savvy digital consumers expect a robust and “real” personality from brands. Sprout Social’s tactical advice includes:

• Develop and use consistent visual branding across all social media platforms
• Use a tone that reflects the brand’s public persona
• Cater to marketing personas based on social media metrics

Companies that fail to develop a consistent, engaging social media presence are not taking full advantage of the marketing tools available in today’s competitive marketplace.

The Future of Social Media

What happens next in social media almost certainly will be shaped by the evolving business model, as well as by advances in storytelling technology. How will mega platforms such as Facebook, Twitter, TikTok, and others make money? How will end users adapt? How will businesses spread their messages and use social media to build audiences? The answers to these questions will determine the next stage of social media’s evolution.

Premium Social Media Services

What does the future hold for social media? According to a recent article in Entrepreneur , “ 11 Ways Social Media Will Evolve in the Future ,” consumers will gravitate toward services that allow them to:

• Personalize content at a granular level
• Reduce the amount of vitriol and conflict commonly found on public social media feeds
• Increase focus on protecting privacy
• Take greater advantage of the utility of mobile devices
• Focus more on community building

This could mean a movement toward paid subscription services on social media, according to Entrepreneur . The challenge for marketing professionals will be to meet the shifting demands of social media users while maintaining an authentic brand voice.

Social Media Video

Another growing point of emphasis for social media in the future, according to Entrepreneur , will be video content. Video marketing already has a substantial presence in the U.S., where it is a $135 billion industry in 2020 , according to Social Media Today.

According to HubSpot’s “ The Ultimate List of Marketing Statistics for 2020 ,” video became the No. 1 form of media used in content marketing in 2019, surpassing blogs and e-books for the first time. Video’s prominence as a marketing tool is expected to continue to grow, based on the latest information in Wyzowl’s “ The State of Video Marketing in 2020 [New Data] .”

This survey found that 88% of marketers received positive returns on investment through video. Perhaps most significantly, 59% of marketers who said they had not previously used video intended to do so in 2020 and beyond.

What’s Next for Social Media?

The future of social media is limited only by the imagination of its stakeholders. The brief history of the industry has proven that the rapid change — advances in technology, more-strident financial demands, shifting cultural dynamics — will transform the current social media landscape.

Will Facebook, Instagram, Twitter and other major platforms go the way of Google+ and MySpace? Will the entrepreneurial heirs of Twitter creator Biz Stone and Facebook founder Mark Zuckerberg build on the success of their predecessors? Can social media maintain its relevance as technology evolves?

Human beings are social creatures. Commerce is driven by human interaction. These two facts will continue to shape the evolution of social media into the next decade and beyond.

Recommended Reading

How to Become a Social Media Manager

What Can You Do with a Marketing Degree?

Why Should You Major in Marketing?

Digital Trends, “The History of Social Networking

Encyclopedia Britannica , Myspace

Entrepreneur , “11 Ways Social Media Will Evolve in the Future

Forbes , “How Social Media Can Move Your Business Forward

The Guardian , “Google Buys Blogger Web Service

HubSpot, “Social Media Marketing: The Ultimate Guide

HubSpot, “The State of Video Marketing in 2020 (New Data)

IAS Insider, “The Evolution of Social Media Advertising

LiveJournal, About LiveJournal

Maryville University, “How to Become a Social Media Manager

National Science Foundation, “NSF and the Birth of the Internet

Pew Research Center, 10 Facts About Americans and Twitter

Pew Research Center, Smartphone Ownership Is Growing Rapidly Around the World, but Not Always Equally

Pew Research Center, Social Media Fact Sheet

Social Media Today, The History of Social Media

Social Media Today, Video Marketing Statistics for 2020

Sprout Social, “5 Actionable Strategies for Social Media Branding

Sprout Social, “What Is Influencer Marketing: How to Develop Your Strategy

Statista, Percentage of U.S. Population with a Social Media Profile from 2008 to 2019

Statista, Pinterest — Statistics & Facts

TheStreet, “History of Snapchat: Timeline and Facts

TechCrunch, “Looking Back at Google+

Infographic Sources

CNBC, “Digital Ad Revenue In The US Surpassed $100 Billion For The First Time In 2018

IAB / PricewaterhouseCoopers, “IAB Internet Advertising Revenue Report: 2018 Full Year Results

Pew Research Center, “10 Facts About Americans and Facebook

Pew Research Center, “Share of U.S. Adults Using Social Media, Including Facebook, Is Mostly Unchanged Since 2018

Bring us your ambition and we’ll guide you along a personalized path to a quality education that’s designed to change your life.

Take Your Next Brave Step

Receive information about the benefits of our programs, the courses you'll take, and what you need to apply.