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Research Design | Step-by-Step Guide with Examples

Published on 5 May 2022 by Shona McCombes . Revised on 20 March 2023.

A research design is a strategy for answering your research question  using empirical data. Creating a research design means making decisions about:

  • Your overall aims and approach
  • The type of research design you’ll use
  • Your sampling methods or criteria for selecting subjects
  • Your data collection methods
  • The procedures you’ll follow to collect data
  • Your data analysis methods

A well-planned research design helps ensure that your methods match your research aims and that you use the right kind of analysis for your data.

Table of contents

Step 1: consider your aims and approach, step 2: choose a type of research design, step 3: identify your population and sampling method, step 4: choose your data collection methods, step 5: plan your data collection procedures, step 6: decide on your data analysis strategies, frequently asked questions.

  • Introduction

Before you can start designing your research, you should already have a clear idea of the research question you want to investigate.

There are many different ways you could go about answering this question. Your research design choices should be driven by your aims and priorities – start by thinking carefully about what you want to achieve.

The first choice you need to make is whether you’ll take a qualitative or quantitative approach.

Qualitative research designs tend to be more flexible and inductive , allowing you to adjust your approach based on what you find throughout the research process.

Quantitative research designs tend to be more fixed and deductive , with variables and hypotheses clearly defined in advance of data collection.

It’s also possible to use a mixed methods design that integrates aspects of both approaches. By combining qualitative and quantitative insights, you can gain a more complete picture of the problem you’re studying and strengthen the credibility of your conclusions.

Practical and ethical considerations when designing research

As well as scientific considerations, you need to think practically when designing your research. If your research involves people or animals, you also need to consider research ethics .

  • How much time do you have to collect data and write up the research?
  • Will you be able to gain access to the data you need (e.g., by travelling to a specific location or contacting specific people)?
  • Do you have the necessary research skills (e.g., statistical analysis or interview techniques)?
  • Will you need ethical approval ?

At each stage of the research design process, make sure that your choices are practically feasible.

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Within both qualitative and quantitative approaches, there are several types of research design to choose from. Each type provides a framework for the overall shape of your research.

Types of quantitative research designs

Quantitative designs can be split into four main types. Experimental and   quasi-experimental designs allow you to test cause-and-effect relationships, while descriptive and correlational designs allow you to measure variables and describe relationships between them.

With descriptive and correlational designs, you can get a clear picture of characteristics, trends, and relationships as they exist in the real world. However, you can’t draw conclusions about cause and effect (because correlation doesn’t imply causation ).

Experiments are the strongest way to test cause-and-effect relationships without the risk of other variables influencing the results. However, their controlled conditions may not always reflect how things work in the real world. They’re often also more difficult and expensive to implement.

Types of qualitative research designs

Qualitative designs are less strictly defined. This approach is about gaining a rich, detailed understanding of a specific context or phenomenon, and you can often be more creative and flexible in designing your research.

The table below shows some common types of qualitative design. They often have similar approaches in terms of data collection, but focus on different aspects when analysing the data.

Your research design should clearly define who or what your research will focus on, and how you’ll go about choosing your participants or subjects.

In research, a population is the entire group that you want to draw conclusions about, while a sample is the smaller group of individuals you’ll actually collect data from.

Defining the population

A population can be made up of anything you want to study – plants, animals, organisations, texts, countries, etc. In the social sciences, it most often refers to a group of people.

For example, will you focus on people from a specific demographic, region, or background? Are you interested in people with a certain job or medical condition, or users of a particular product?

The more precisely you define your population, the easier it will be to gather a representative sample.

Sampling methods

Even with a narrowly defined population, it’s rarely possible to collect data from every individual. Instead, you’ll collect data from a sample.

To select a sample, there are two main approaches: probability sampling and non-probability sampling . The sampling method you use affects how confidently you can generalise your results to the population as a whole.

Probability sampling is the most statistically valid option, but it’s often difficult to achieve unless you’re dealing with a very small and accessible population.

For practical reasons, many studies use non-probability sampling, but it’s important to be aware of the limitations and carefully consider potential biases. You should always make an effort to gather a sample that’s as representative as possible of the population.

Case selection in qualitative research

In some types of qualitative designs, sampling may not be relevant.

For example, in an ethnography or a case study, your aim is to deeply understand a specific context, not to generalise to a population. Instead of sampling, you may simply aim to collect as much data as possible about the context you are studying.

In these types of design, you still have to carefully consider your choice of case or community. You should have a clear rationale for why this particular case is suitable for answering your research question.

For example, you might choose a case study that reveals an unusual or neglected aspect of your research problem, or you might choose several very similar or very different cases in order to compare them.

Data collection methods are ways of directly measuring variables and gathering information. They allow you to gain first-hand knowledge and original insights into your research problem.

You can choose just one data collection method, or use several methods in the same study.

Survey methods

Surveys allow you to collect data about opinions, behaviours, experiences, and characteristics by asking people directly. There are two main survey methods to choose from: questionnaires and interviews.

Observation methods

Observations allow you to collect data unobtrusively, observing characteristics, behaviours, or social interactions without relying on self-reporting.

Observations may be conducted in real time, taking notes as you observe, or you might make audiovisual recordings for later analysis. They can be qualitative or quantitative.

Other methods of data collection

There are many other ways you might collect data depending on your field and topic.

If you’re not sure which methods will work best for your research design, try reading some papers in your field to see what data collection methods they used.

Secondary data

If you don’t have the time or resources to collect data from the population you’re interested in, you can also choose to use secondary data that other researchers already collected – for example, datasets from government surveys or previous studies on your topic.

With this raw data, you can do your own analysis to answer new research questions that weren’t addressed by the original study.

Using secondary data can expand the scope of your research, as you may be able to access much larger and more varied samples than you could collect yourself.

However, it also means you don’t have any control over which variables to measure or how to measure them, so the conclusions you can draw may be limited.

As well as deciding on your methods, you need to plan exactly how you’ll use these methods to collect data that’s consistent, accurate, and unbiased.

Planning systematic procedures is especially important in quantitative research, where you need to precisely define your variables and ensure your measurements are reliable and valid.

Operationalisation

Some variables, like height or age, are easily measured. But often you’ll be dealing with more abstract concepts, like satisfaction, anxiety, or competence. Operationalisation means turning these fuzzy ideas into measurable indicators.

If you’re using observations , which events or actions will you count?

If you’re using surveys , which questions will you ask and what range of responses will be offered?

You may also choose to use or adapt existing materials designed to measure the concept you’re interested in – for example, questionnaires or inventories whose reliability and validity has already been established.

Reliability and validity

Reliability means your results can be consistently reproduced , while validity means that you’re actually measuring the concept you’re interested in.

For valid and reliable results, your measurement materials should be thoroughly researched and carefully designed. Plan your procedures to make sure you carry out the same steps in the same way for each participant.

If you’re developing a new questionnaire or other instrument to measure a specific concept, running a pilot study allows you to check its validity and reliability in advance.

Sampling procedures

As well as choosing an appropriate sampling method, you need a concrete plan for how you’ll actually contact and recruit your selected sample.

That means making decisions about things like:

  • How many participants do you need for an adequate sample size?
  • What inclusion and exclusion criteria will you use to identify eligible participants?
  • How will you contact your sample – by mail, online, by phone, or in person?

If you’re using a probability sampling method, it’s important that everyone who is randomly selected actually participates in the study. How will you ensure a high response rate?

If you’re using a non-probability method, how will you avoid bias and ensure a representative sample?

Data management

It’s also important to create a data management plan for organising and storing your data.

Will you need to transcribe interviews or perform data entry for observations? You should anonymise and safeguard any sensitive data, and make sure it’s backed up regularly.

Keeping your data well organised will save time when it comes to analysing them. It can also help other researchers validate and add to your findings.

On their own, raw data can’t answer your research question. The last step of designing your research is planning how you’ll analyse the data.

Quantitative data analysis

In quantitative research, you’ll most likely use some form of statistical analysis . With statistics, you can summarise your sample data, make estimates, and test hypotheses.

Using descriptive statistics , you can summarise your sample data in terms of:

  • The distribution of the data (e.g., the frequency of each score on a test)
  • The central tendency of the data (e.g., the mean to describe the average score)
  • The variability of the data (e.g., the standard deviation to describe how spread out the scores are)

The specific calculations you can do depend on the level of measurement of your variables.

Using inferential statistics , you can:

  • Make estimates about the population based on your sample data.
  • Test hypotheses about a relationship between variables.

Regression and correlation tests look for associations between two or more variables, while comparison tests (such as t tests and ANOVAs ) look for differences in the outcomes of different groups.

Your choice of statistical test depends on various aspects of your research design, including the types of variables you’re dealing with and the distribution of your data.

Qualitative data analysis

In qualitative research, your data will usually be very dense with information and ideas. Instead of summing it up in numbers, you’ll need to comb through the data in detail, interpret its meanings, identify patterns, and extract the parts that are most relevant to your research question.

Two of the most common approaches to doing this are thematic analysis and discourse analysis .

There are many other ways of analysing qualitative data depending on the aims of your research. To get a sense of potential approaches, try reading some qualitative research papers in your field.

A sample is a subset of individuals from a larger population. Sampling means selecting the group that you will actually collect data from in your research.

For example, if you are researching the opinions of students in your university, you could survey a sample of 100 students.

Statistical sampling allows you to test a hypothesis about the characteristics of a population. There are various sampling methods you can use to ensure that your sample is representative of the population as a whole.

Operationalisation means turning abstract conceptual ideas into measurable observations.

For example, the concept of social anxiety isn’t directly observable, but it can be operationally defined in terms of self-rating scores, behavioural avoidance of crowded places, or physical anxiety symptoms in social situations.

Before collecting data , it’s important to consider how you will operationalise the variables that you want to measure.

The research methods you use depend on the type of data you need to answer your research question .

  • If you want to measure something or test a hypothesis , use quantitative methods . If you want to explore ideas, thoughts, and meanings, use qualitative methods .
  • If you want to analyse a large amount of readily available data, use secondary data. If you want data specific to your purposes with control over how they are generated, collect primary data.
  • If you want to establish cause-and-effect relationships between variables , use experimental methods. If you want to understand the characteristics of a research subject, use descriptive methods.

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Research Method

Home » Research Design – Types, Methods and Examples

Research Design – Types, Methods and Examples

Table of Contents

Research Design

Research Design

Definition:

Research design refers to the overall strategy or plan for conducting a research study. It outlines the methods and procedures that will be used to collect and analyze data, as well as the goals and objectives of the study. Research design is important because it guides the entire research process and ensures that the study is conducted in a systematic and rigorous manner.

Types of Research Design

Types of Research Design are as follows:

Descriptive Research Design

This type of research design is used to describe a phenomenon or situation. It involves collecting data through surveys, questionnaires, interviews, and observations. The aim of descriptive research is to provide an accurate and detailed portrayal of a particular group, event, or situation. It can be useful in identifying patterns, trends, and relationships in the data.

Correlational Research Design

Correlational research design is used to determine if there is a relationship between two or more variables. This type of research design involves collecting data from participants and analyzing the relationship between the variables using statistical methods. The aim of correlational research is to identify the strength and direction of the relationship between the variables.

Experimental Research Design

Experimental research design is used to investigate cause-and-effect relationships between variables. This type of research design involves manipulating one variable and measuring the effect on another variable. It usually involves randomly assigning participants to groups and manipulating an independent variable to determine its effect on a dependent variable. The aim of experimental research is to establish causality.

Quasi-experimental Research Design

Quasi-experimental research design is similar to experimental research design, but it lacks one or more of the features of a true experiment. For example, there may not be random assignment to groups or a control group. This type of research design is used when it is not feasible or ethical to conduct a true experiment.

Case Study Research Design

Case study research design is used to investigate a single case or a small number of cases in depth. It involves collecting data through various methods, such as interviews, observations, and document analysis. The aim of case study research is to provide an in-depth understanding of a particular case or situation.

Longitudinal Research Design

Longitudinal research design is used to study changes in a particular phenomenon over time. It involves collecting data at multiple time points and analyzing the changes that occur. The aim of longitudinal research is to provide insights into the development, growth, or decline of a particular phenomenon over time.

Structure of Research Design

The format of a research design typically includes the following sections:

  • Introduction : This section provides an overview of the research problem, the research questions, and the importance of the study. It also includes a brief literature review that summarizes previous research on the topic and identifies gaps in the existing knowledge.
  • Research Questions or Hypotheses: This section identifies the specific research questions or hypotheses that the study will address. These questions should be clear, specific, and testable.
  • Research Methods : This section describes the methods that will be used to collect and analyze data. It includes details about the study design, the sampling strategy, the data collection instruments, and the data analysis techniques.
  • Data Collection: This section describes how the data will be collected, including the sample size, data collection procedures, and any ethical considerations.
  • Data Analysis: This section describes how the data will be analyzed, including the statistical techniques that will be used to test the research questions or hypotheses.
  • Results : This section presents the findings of the study, including descriptive statistics and statistical tests.
  • Discussion and Conclusion : This section summarizes the key findings of the study, interprets the results, and discusses the implications of the findings. It also includes recommendations for future research.
  • References : This section lists the sources cited in the research design.

Example of Research Design

An Example of Research Design could be:

Research question: Does the use of social media affect the academic performance of high school students?

Research design:

  • Research approach : The research approach will be quantitative as it involves collecting numerical data to test the hypothesis.
  • Research design : The research design will be a quasi-experimental design, with a pretest-posttest control group design.
  • Sample : The sample will be 200 high school students from two schools, with 100 students in the experimental group and 100 students in the control group.
  • Data collection : The data will be collected through surveys administered to the students at the beginning and end of the academic year. The surveys will include questions about their social media usage and academic performance.
  • Data analysis : The data collected will be analyzed using statistical software. The mean scores of the experimental and control groups will be compared to determine whether there is a significant difference in academic performance between the two groups.
  • Limitations : The limitations of the study will be acknowledged, including the fact that social media usage can vary greatly among individuals, and the study only focuses on two schools, which may not be representative of the entire population.
  • Ethical considerations: Ethical considerations will be taken into account, such as obtaining informed consent from the participants and ensuring their anonymity and confidentiality.

How to Write Research Design

Writing a research design involves planning and outlining the methodology and approach that will be used to answer a research question or hypothesis. Here are some steps to help you write a research design:

  • Define the research question or hypothesis : Before beginning your research design, you should clearly define your research question or hypothesis. This will guide your research design and help you select appropriate methods.
  • Select a research design: There are many different research designs to choose from, including experimental, survey, case study, and qualitative designs. Choose a design that best fits your research question and objectives.
  • Develop a sampling plan : If your research involves collecting data from a sample, you will need to develop a sampling plan. This should outline how you will select participants and how many participants you will include.
  • Define variables: Clearly define the variables you will be measuring or manipulating in your study. This will help ensure that your results are meaningful and relevant to your research question.
  • Choose data collection methods : Decide on the data collection methods you will use to gather information. This may include surveys, interviews, observations, experiments, or secondary data sources.
  • Create a data analysis plan: Develop a plan for analyzing your data, including the statistical or qualitative techniques you will use.
  • Consider ethical concerns : Finally, be sure to consider any ethical concerns related to your research, such as participant confidentiality or potential harm.

When to Write Research Design

Research design should be written before conducting any research study. It is an important planning phase that outlines the research methodology, data collection methods, and data analysis techniques that will be used to investigate a research question or problem. The research design helps to ensure that the research is conducted in a systematic and logical manner, and that the data collected is relevant and reliable.

Ideally, the research design should be developed as early as possible in the research process, before any data is collected. This allows the researcher to carefully consider the research question, identify the most appropriate research methodology, and plan the data collection and analysis procedures in advance. By doing so, the research can be conducted in a more efficient and effective manner, and the results are more likely to be valid and reliable.

Purpose of Research Design

The purpose of research design is to plan and structure a research study in a way that enables the researcher to achieve the desired research goals with accuracy, validity, and reliability. Research design is the blueprint or the framework for conducting a study that outlines the methods, procedures, techniques, and tools for data collection and analysis.

Some of the key purposes of research design include:

  • Providing a clear and concise plan of action for the research study.
  • Ensuring that the research is conducted ethically and with rigor.
  • Maximizing the accuracy and reliability of the research findings.
  • Minimizing the possibility of errors, biases, or confounding variables.
  • Ensuring that the research is feasible, practical, and cost-effective.
  • Determining the appropriate research methodology to answer the research question(s).
  • Identifying the sample size, sampling method, and data collection techniques.
  • Determining the data analysis method and statistical tests to be used.
  • Facilitating the replication of the study by other researchers.
  • Enhancing the validity and generalizability of the research findings.

Applications of Research Design

There are numerous applications of research design in various fields, some of which are:

  • Social sciences: In fields such as psychology, sociology, and anthropology, research design is used to investigate human behavior and social phenomena. Researchers use various research designs, such as experimental, quasi-experimental, and correlational designs, to study different aspects of social behavior.
  • Education : Research design is essential in the field of education to investigate the effectiveness of different teaching methods and learning strategies. Researchers use various designs such as experimental, quasi-experimental, and case study designs to understand how students learn and how to improve teaching practices.
  • Health sciences : In the health sciences, research design is used to investigate the causes, prevention, and treatment of diseases. Researchers use various designs, such as randomized controlled trials, cohort studies, and case-control studies, to study different aspects of health and healthcare.
  • Business : Research design is used in the field of business to investigate consumer behavior, marketing strategies, and the impact of different business practices. Researchers use various designs, such as survey research, experimental research, and case studies, to study different aspects of the business world.
  • Engineering : In the field of engineering, research design is used to investigate the development and implementation of new technologies. Researchers use various designs, such as experimental research and case studies, to study the effectiveness of new technologies and to identify areas for improvement.

Advantages of Research Design

Here are some advantages of research design:

  • Systematic and organized approach : A well-designed research plan ensures that the research is conducted in a systematic and organized manner, which makes it easier to manage and analyze the data.
  • Clear objectives: The research design helps to clarify the objectives of the study, which makes it easier to identify the variables that need to be measured, and the methods that need to be used to collect and analyze data.
  • Minimizes bias: A well-designed research plan minimizes the chances of bias, by ensuring that the data is collected and analyzed objectively, and that the results are not influenced by the researcher’s personal biases or preferences.
  • Efficient use of resources: A well-designed research plan helps to ensure that the resources (time, money, and personnel) are used efficiently and effectively, by focusing on the most important variables and methods.
  • Replicability: A well-designed research plan makes it easier for other researchers to replicate the study, which enhances the credibility and reliability of the findings.
  • Validity: A well-designed research plan helps to ensure that the findings are valid, by ensuring that the methods used to collect and analyze data are appropriate for the research question.
  • Generalizability : A well-designed research plan helps to ensure that the findings can be generalized to other populations, settings, or situations, which increases the external validity of the study.

Research Design Vs Research Methodology

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Research Design 101

Everything You Need To Get Started (With Examples)

By: Derek Jansen (MBA) | Reviewers: Eunice Rautenbach (DTech) & Kerryn Warren (PhD) | April 2023

Research design for qualitative and quantitative studies

Navigating the world of research can be daunting, especially if you’re a first-time researcher. One concept you’re bound to run into fairly early in your research journey is that of “ research design ”. Here, we’ll guide you through the basics using practical examples , so that you can approach your research with confidence.

Overview: Research Design 101

What is research design.

  • Research design types for quantitative studies
  • Video explainer : quantitative research design
  • Research design types for qualitative studies
  • Video explainer : qualitative research design
  • How to choose a research design
  • Key takeaways

Research design refers to the overall plan, structure or strategy that guides a research project , from its conception to the final data analysis. A good research design serves as the blueprint for how you, as the researcher, will collect and analyse data while ensuring consistency, reliability and validity throughout your study.

Understanding different types of research designs is essential as helps ensure that your approach is suitable  given your research aims, objectives and questions , as well as the resources you have available to you. Without a clear big-picture view of how you’ll design your research, you run the risk of potentially making misaligned choices in terms of your methodology – especially your sampling , data collection and data analysis decisions.

The problem with defining research design…

One of the reasons students struggle with a clear definition of research design is because the term is used very loosely across the internet, and even within academia.

Some sources claim that the three research design types are qualitative, quantitative and mixed methods , which isn’t quite accurate (these just refer to the type of data that you’ll collect and analyse). Other sources state that research design refers to the sum of all your design choices, suggesting it’s more like a research methodology . Others run off on other less common tangents. No wonder there’s confusion!

In this article, we’ll clear up the confusion. We’ll explain the most common research design types for both qualitative and quantitative research projects, whether that is for a full dissertation or thesis, or a smaller research paper or article.

Free Webinar: Research Methodology 101

Research Design: Quantitative Studies

Quantitative research involves collecting and analysing data in a numerical form. Broadly speaking, there are four types of quantitative research designs: descriptive , correlational , experimental , and quasi-experimental . 

Descriptive Research Design

As the name suggests, descriptive research design focuses on describing existing conditions, behaviours, or characteristics by systematically gathering information without manipulating any variables. In other words, there is no intervention on the researcher’s part – only data collection.

For example, if you’re studying smartphone addiction among adolescents in your community, you could deploy a survey to a sample of teens asking them to rate their agreement with certain statements that relate to smartphone addiction. The collected data would then provide insight regarding how widespread the issue may be – in other words, it would describe the situation.

The key defining attribute of this type of research design is that it purely describes the situation . In other words, descriptive research design does not explore potential relationships between different variables or the causes that may underlie those relationships. Therefore, descriptive research is useful for generating insight into a research problem by describing its characteristics . By doing so, it can provide valuable insights and is often used as a precursor to other research design types.

Correlational Research Design

Correlational design is a popular choice for researchers aiming to identify and measure the relationship between two or more variables without manipulating them . In other words, this type of research design is useful when you want to know whether a change in one thing tends to be accompanied by a change in another thing.

For example, if you wanted to explore the relationship between exercise frequency and overall health, you could use a correlational design to help you achieve this. In this case, you might gather data on participants’ exercise habits, as well as records of their health indicators like blood pressure, heart rate, or body mass index. Thereafter, you’d use a statistical test to assess whether there’s a relationship between the two variables (exercise frequency and health).

As you can see, correlational research design is useful when you want to explore potential relationships between variables that cannot be manipulated or controlled for ethical, practical, or logistical reasons. It is particularly helpful in terms of developing predictions , and given that it doesn’t involve the manipulation of variables, it can be implemented at a large scale more easily than experimental designs (which will look at next).

That said, it’s important to keep in mind that correlational research design has limitations – most notably that it cannot be used to establish causality . In other words, correlation does not equal causation . To establish causality, you’ll need to move into the realm of experimental design, coming up next…

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Experimental Research Design

Experimental research design is used to determine if there is a causal relationship between two or more variables . With this type of research design, you, as the researcher, manipulate one variable (the independent variable) while controlling others (dependent variables). Doing so allows you to observe the effect of the former on the latter and draw conclusions about potential causality.

For example, if you wanted to measure if/how different types of fertiliser affect plant growth, you could set up several groups of plants, with each group receiving a different type of fertiliser, as well as one with no fertiliser at all. You could then measure how much each plant group grew (on average) over time and compare the results from the different groups to see which fertiliser was most effective.

Overall, experimental research design provides researchers with a powerful way to identify and measure causal relationships (and the direction of causality) between variables. However, developing a rigorous experimental design can be challenging as it’s not always easy to control all the variables in a study. This often results in smaller sample sizes , which can reduce the statistical power and generalisability of the results.

Moreover, experimental research design requires random assignment . This means that the researcher needs to assign participants to different groups or conditions in a way that each participant has an equal chance of being assigned to any group (note that this is not the same as random sampling ). Doing so helps reduce the potential for bias and confounding variables . This need for random assignment can lead to ethics-related issues . For example, withholding a potentially beneficial medical treatment from a control group may be considered unethical in certain situations.

Quasi-Experimental Research Design

Quasi-experimental research design is used when the research aims involve identifying causal relations , but one cannot (or doesn’t want to) randomly assign participants to different groups (for practical or ethical reasons). Instead, with a quasi-experimental research design, the researcher relies on existing groups or pre-existing conditions to form groups for comparison.

For example, if you were studying the effects of a new teaching method on student achievement in a particular school district, you may be unable to randomly assign students to either group and instead have to choose classes or schools that already use different teaching methods. This way, you still achieve separate groups, without having to assign participants to specific groups yourself.

Naturally, quasi-experimental research designs have limitations when compared to experimental designs. Given that participant assignment is not random, it’s more difficult to confidently establish causality between variables, and, as a researcher, you have less control over other variables that may impact findings.

All that said, quasi-experimental designs can still be valuable in research contexts where random assignment is not possible and can often be undertaken on a much larger scale than experimental research, thus increasing the statistical power of the results. What’s important is that you, as the researcher, understand the limitations of the design and conduct your quasi-experiment as rigorously as possible, paying careful attention to any potential confounding variables .

The four most common quantitative research design types are descriptive, correlational, experimental and quasi-experimental.

Research Design: Qualitative Studies

There are many different research design types when it comes to qualitative studies, but here we’ll narrow our focus to explore the “Big 4”. Specifically, we’ll look at phenomenological design, grounded theory design, ethnographic design, and case study design.

Phenomenological Research Design

Phenomenological design involves exploring the meaning of lived experiences and how they are perceived by individuals. This type of research design seeks to understand people’s perspectives , emotions, and behaviours in specific situations. Here, the aim for researchers is to uncover the essence of human experience without making any assumptions or imposing preconceived ideas on their subjects.

For example, you could adopt a phenomenological design to study why cancer survivors have such varied perceptions of their lives after overcoming their disease. This could be achieved by interviewing survivors and then analysing the data using a qualitative analysis method such as thematic analysis to identify commonalities and differences.

Phenomenological research design typically involves in-depth interviews or open-ended questionnaires to collect rich, detailed data about participants’ subjective experiences. This richness is one of the key strengths of phenomenological research design but, naturally, it also has limitations. These include potential biases in data collection and interpretation and the lack of generalisability of findings to broader populations.

Grounded Theory Research Design

Grounded theory (also referred to as “GT”) aims to develop theories by continuously and iteratively analysing and comparing data collected from a relatively large number of participants in a study. It takes an inductive (bottom-up) approach, with a focus on letting the data “speak for itself”, without being influenced by preexisting theories or the researcher’s preconceptions.

As an example, let’s assume your research aims involved understanding how people cope with chronic pain from a specific medical condition, with a view to developing a theory around this. In this case, grounded theory design would allow you to explore this concept thoroughly without preconceptions about what coping mechanisms might exist. You may find that some patients prefer cognitive-behavioural therapy (CBT) while others prefer to rely on herbal remedies. Based on multiple, iterative rounds of analysis, you could then develop a theory in this regard, derived directly from the data (as opposed to other preexisting theories and models).

Grounded theory typically involves collecting data through interviews or observations and then analysing it to identify patterns and themes that emerge from the data. These emerging ideas are then validated by collecting more data until a saturation point is reached (i.e., no new information can be squeezed from the data). From that base, a theory can then be developed .

As you can see, grounded theory is ideally suited to studies where the research aims involve theory generation , especially in under-researched areas. Keep in mind though that this type of research design can be quite time-intensive , given the need for multiple rounds of data collection and analysis.

design of research study

Ethnographic Research Design

Ethnographic design involves observing and studying a culture-sharing group of people in their natural setting to gain insight into their behaviours, beliefs, and values. The focus here is on observing participants in their natural environment (as opposed to a controlled environment). This typically involves the researcher spending an extended period of time with the participants in their environment, carefully observing and taking field notes .

All of this is not to say that ethnographic research design relies purely on observation. On the contrary, this design typically also involves in-depth interviews to explore participants’ views, beliefs, etc. However, unobtrusive observation is a core component of the ethnographic approach.

As an example, an ethnographer may study how different communities celebrate traditional festivals or how individuals from different generations interact with technology differently. This may involve a lengthy period of observation, combined with in-depth interviews to further explore specific areas of interest that emerge as a result of the observations that the researcher has made.

As you can probably imagine, ethnographic research design has the ability to provide rich, contextually embedded insights into the socio-cultural dynamics of human behaviour within a natural, uncontrived setting. Naturally, however, it does come with its own set of challenges, including researcher bias (since the researcher can become quite immersed in the group), participant confidentiality and, predictably, ethical complexities . All of these need to be carefully managed if you choose to adopt this type of research design.

Case Study Design

With case study research design, you, as the researcher, investigate a single individual (or a single group of individuals) to gain an in-depth understanding of their experiences, behaviours or outcomes. Unlike other research designs that are aimed at larger sample sizes, case studies offer a deep dive into the specific circumstances surrounding a person, group of people, event or phenomenon, generally within a bounded setting or context .

As an example, a case study design could be used to explore the factors influencing the success of a specific small business. This would involve diving deeply into the organisation to explore and understand what makes it tick – from marketing to HR to finance. In terms of data collection, this could include interviews with staff and management, review of policy documents and financial statements, surveying customers, etc.

While the above example is focused squarely on one organisation, it’s worth noting that case study research designs can have different variation s, including single-case, multiple-case and longitudinal designs. As you can see in the example, a single-case design involves intensely examining a single entity to understand its unique characteristics and complexities. Conversely, in a multiple-case design , multiple cases are compared and contrasted to identify patterns and commonalities. Lastly, in a longitudinal case design , a single case or multiple cases are studied over an extended period of time to understand how factors develop over time.

As you can see, a case study research design is particularly useful where a deep and contextualised understanding of a specific phenomenon or issue is desired. However, this strength is also its weakness. In other words, you can’t generalise the findings from a case study to the broader population. So, keep this in mind if you’re considering going the case study route.

Case study design often involves investigating an individual to gain an in-depth understanding of their experiences, behaviours or outcomes.

How To Choose A Research Design

Having worked through all of these potential research designs, you’d be forgiven for feeling a little overwhelmed and wondering, “ But how do I decide which research design to use? ”. While we could write an entire post covering that alone, here are a few factors to consider that will help you choose a suitable research design for your study.

Data type: The first determining factor is naturally the type of data you plan to be collecting – i.e., qualitative or quantitative. This may sound obvious, but we have to be clear about this – don’t try to use a quantitative research design on qualitative data (or vice versa)!

Research aim(s) and question(s): As with all methodological decisions, your research aim and research questions will heavily influence your research design. For example, if your research aims involve developing a theory from qualitative data, grounded theory would be a strong option. Similarly, if your research aims involve identifying and measuring relationships between variables, one of the experimental designs would likely be a better option.

Time: It’s essential that you consider any time constraints you have, as this will impact the type of research design you can choose. For example, if you’ve only got a month to complete your project, a lengthy design such as ethnography wouldn’t be a good fit.

Resources: Take into account the resources realistically available to you, as these need to factor into your research design choice. For example, if you require highly specialised lab equipment to execute an experimental design, you need to be sure that you’ll have access to that before you make a decision.

Keep in mind that when it comes to research, it’s important to manage your risks and play as conservatively as possible. If your entire project relies on you achieving a huge sample, having access to niche equipment or holding interviews with very difficult-to-reach participants, you’re creating risks that could kill your project. So, be sure to think through your choices carefully and make sure that you have backup plans for any existential risks. Remember that a relatively simple methodology executed well generally will typically earn better marks than a highly-complex methodology executed poorly.

design of research study

Recap: Key Takeaways

We’ve covered a lot of ground here. Let’s recap by looking at the key takeaways:

  • Research design refers to the overall plan, structure or strategy that guides a research project, from its conception to the final analysis of data.
  • Research designs for quantitative studies include descriptive , correlational , experimental and quasi-experimenta l designs.
  • Research designs for qualitative studies include phenomenological , grounded theory , ethnographic and case study designs.
  • When choosing a research design, you need to consider a variety of factors, including the type of data you’ll be working with, your research aims and questions, your time and the resources available to you.

If you need a helping hand with your research design (or any other aspect of your research), check out our private coaching services .

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10 Comments

Wei Leong YONG

Is there any blog article explaining more on Case study research design? Is there a Case study write-up template? Thank you.

Solly Khan

Thanks this was quite valuable to clarify such an important concept.

hetty

Thanks for this simplified explanations. it is quite very helpful.

Belz

This was really helpful. thanks

Imur

Thank you for your explanation. I think case study research design and the use of secondary data in researches needs to be talked about more in your videos and articles because there a lot of case studies research design tailored projects out there.

Please is there any template for a case study research design whose data type is a secondary data on your repository?

Sam Msongole

This post is very clear, comprehensive and has been very helpful to me. It has cleared the confusion I had in regard to research design and methodology.

Robyn Pritchard

This post is helpful, easy to understand, and deconstructs what a research design is. Thanks

kelebogile

how to cite this page

Peter

Thank you very much for the post. It is wonderful and has cleared many worries in my mind regarding research designs. I really appreciate .

ali

how can I put this blog as my reference(APA style) in bibliography part?

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An introduction to different types of study design

Posted on 6th April 2021 by Hadi Abbas

""

Study designs are the set of methods and procedures used to collect and analyze data in a study.

Broadly speaking, there are 2 types of study designs: descriptive studies and analytical studies.

Descriptive studies

  • Describes specific characteristics in a population of interest
  • The most common forms are case reports and case series
  • In a case report, we discuss our experience with the patient’s symptoms, signs, diagnosis, and treatment
  • In a case series, several patients with similar experiences are grouped.

Analytical Studies

Analytical studies are of 2 types: observational and experimental.

Observational studies are studies that we conduct without any intervention or experiment. In those studies, we purely observe the outcomes.  On the other hand, in experimental studies, we conduct experiments and interventions.

Observational studies

Observational studies include many subtypes. Below, I will discuss the most common designs.

Cross-sectional study:

  • This design is transverse where we take a specific sample at a specific time without any follow-up
  • It allows us to calculate the frequency of disease ( p revalence ) or the frequency of a risk factor
  • This design is easy to conduct
  • For example – if we want to know the prevalence of migraine in a population, we can conduct a cross-sectional study whereby we take a sample from the population and calculate the number of patients with migraine headaches.

Cohort study:

  • We conduct this study by comparing two samples from the population: one sample with a risk factor while the other lacks this risk factor
  • It shows us the risk of developing the disease in individuals with the risk factor compared to those without the risk factor ( RR = relative risk )
  • Prospective : we follow the individuals in the future to know who will develop the disease
  • Retrospective : we look to the past to know who developed the disease (e.g. using medical records)
  • This design is the strongest among the observational studies
  • For example – to find out the relative risk of developing chronic obstructive pulmonary disease (COPD) among smokers, we take a sample including smokers and non-smokers. Then, we calculate the number of individuals with COPD among both.

Case-Control Study:

  • We conduct this study by comparing 2 groups: one group with the disease (cases) and another group without the disease (controls)
  • This design is always retrospective
  •  We aim to find out the odds of having a risk factor or an exposure if an individual has a specific disease (Odds ratio)
  •  Relatively easy to conduct
  • For example – we want to study the odds of being a smoker among hypertensive patients compared to normotensive ones. To do so, we choose a group of patients diagnosed with hypertension and another group that serves as the control (normal blood pressure). Then we study their smoking history to find out if there is a correlation.

Experimental Studies

  • Also known as interventional studies
  • Can involve animals and humans
  • Pre-clinical trials involve animals
  • Clinical trials are experimental studies involving humans
  • In clinical trials, we study the effect of an intervention compared to another intervention or placebo. As an example, I have listed the four phases of a drug trial:

I:  We aim to assess the safety of the drug ( is it safe ? )

II: We aim to assess the efficacy of the drug ( does it work ? )

III: We want to know if this drug is better than the old treatment ( is it better ? )

IV: We follow-up to detect long-term side effects ( can it stay in the market ? )

  • In randomized controlled trials, one group of participants receives the control, while the other receives the tested drug/intervention. Those studies are the best way to evaluate the efficacy of a treatment.

Finally, the figure below will help you with your understanding of different types of study designs.

A visual diagram describing the following. Two types of epidemiological studies are descriptive and analytical. Types of descriptive studies are case reports, case series, descriptive surveys. Types of analytical studies are observational or experimental. Observational studies can be cross-sectional, case-control or cohort studies. Types of experimental studies can be lab trials or field trials.

References (pdf)

You may also be interested in the following blogs for further reading:

An introduction to randomized controlled trials

Case-control and cohort studies: a brief overview

Cohort studies: prospective and retrospective designs

Prevalence vs Incidence: what is the difference?

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you are amazing one!! if I get you I’m working with you! I’m student from Ethiopian higher education. health sciences student

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Very informative and easy understandable

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You are my kind of doctor. Do not lose sight of your objective.

' src=

Wow very erll explained and easy to understand

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I’m Khamisu Habibu community health officer student from Abubakar Tafawa Balewa university teaching hospital Bauchi, Nigeria, I really appreciate your write up and you have make it clear for the learner. thank you

' src=

well understood,thank you so much

' src=

Well understood…thanks

' src=

Simply explained. Thank You.

' src=

Thanks a lot for this nice informative article which help me to understand different study designs that I felt difficult before

' src=

That’s lovely to hear, Mona, thank you for letting the author know how useful this was. If there are any other particular topics you think would be useful to you, and are not already on the website, please do let us know.

' src=

it is very informative and useful.

thank you statistician

Fabulous to hear, thank you John.

' src=

Thanks for this information

Thanks so much for this information….I have clearly known the types of study design Thanks

That’s so good to hear, Mirembe, thank you for letting the author know.

' src=

Very helpful article!! U have simplified everything for easy understanding

' src=

I’m a health science major currently taking statistics for health care workers…this is a challenging class…thanks for the simified feedback.

That’s good to hear this has helped you. Hopefully you will find some of the other blogs useful too. If you see any topics that are missing from the website, please do let us know!

' src=

Hello. I liked your presentation, the fact that you ranked them clearly is very helpful to understand for people like me who is a novelist researcher. However, I was expecting to read much more about the Experimental studies. So please direct me if you already have or will one day. Thank you

Dear Ay. My sincere apologies for not responding to your comment sooner. You may find it useful to filter the blogs by the topic of ‘Study design and research methods’ – here is a link to that filter: https://s4be.cochrane.org/blog/topic/study-design/ This will cover more detail about experimental studies. Or have a look on our library page for further resources there – you’ll find that on the ‘Resources’ drop down from the home page.

However, if there are specific things you feel you would like to learn about experimental studies, that are missing from the website, it would be great if you could let me know too. Thank you, and best of luck. Emma

' src=

Great job Mr Hadi. I advise you to prepare and study for the Australian Medical Board Exams as soon as you finish your undergrad study in Lebanon. Good luck and hope we can meet sometime in the future. Regards ;)

' src=

You have give a good explaination of what am looking for. However, references am not sure of where to get them from.

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Research Design: What it is, Elements & Types

Research Design

Can you imagine doing research without a plan? Probably not. When we discuss a strategy to collect, study, and evaluate data, we talk about research design. This design addresses problems and creates a consistent and logical model for data analysis. Let’s learn more about it.

What is Research Design?

Research design is the framework of research methods and techniques chosen by a researcher to conduct a study. The design allows researchers to sharpen the research methods suitable for the subject matter and set up their studies for success.

Creating a research topic explains the type of research (experimental,  survey research ,  correlational , semi-experimental, review) and its sub-type (experimental design, research problem , descriptive case-study). 

There are three main types of designs for research:

  • Data collection
  • Measurement
  • Data Analysis

The research problem an organization faces will determine the design, not vice-versa. The design phase of a study determines which tools to use and how they are used.

The Process of Research Design

The research design process is a systematic and structured approach to conducting research. The process is essential to ensure that the study is valid, reliable, and produces meaningful results.

  • Consider your aims and approaches: Determine the research questions and objectives, and identify the theoretical framework and methodology for the study.
  • Choose a type of Research Design: Select the appropriate research design, such as experimental, correlational, survey, case study, or ethnographic, based on the research questions and objectives.
  • Identify your population and sampling method: Determine the target population and sample size, and choose the sampling method, such as random , stratified random sampling , or convenience sampling.
  • Choose your data collection methods: Decide on the data collection methods , such as surveys, interviews, observations, or experiments, and select the appropriate instruments or tools for collecting data.
  • Plan your data collection procedures: Develop a plan for data collection, including the timeframe, location, and personnel involved, and ensure ethical considerations.
  • Decide on your data analysis strategies: Select the appropriate data analysis techniques, such as statistical analysis , content analysis, or discourse analysis, and plan how to interpret the results.

The process of research design is a critical step in conducting research. By following the steps of research design, researchers can ensure that their study is well-planned, ethical, and rigorous.

Research Design Elements

Impactful research usually creates a minimum bias in data and increases trust in the accuracy of collected data. A design that produces the slightest margin of error in experimental research is generally considered the desired outcome. The essential elements are:

  • Accurate purpose statement
  • Techniques to be implemented for collecting and analyzing research
  • The method applied for analyzing collected details
  • Type of research methodology
  • Probable objections to research
  • Settings for the research study
  • Measurement of analysis

Characteristics of Research Design

A proper design sets your study up for success. Successful research studies provide insights that are accurate and unbiased. You’ll need to create a survey that meets all of the main characteristics of a design. There are four key characteristics:

Characteristics of Research Design

  • Neutrality: When you set up your study, you may have to make assumptions about the data you expect to collect. The results projected in the research should be free from research bias and neutral. Understand opinions about the final evaluated scores and conclusions from multiple individuals and consider those who agree with the results.
  • Reliability: With regularly conducted research, the researcher expects similar results every time. You’ll only be able to reach the desired results if your design is reliable. Your plan should indicate how to form research questions to ensure the standard of results.
  • Validity: There are multiple measuring tools available. However, the only correct measuring tools are those which help a researcher in gauging results according to the objective of the research. The  questionnaire  developed from this design will then be valid.
  • Generalization:  The outcome of your design should apply to a population and not just a restricted sample . A generalized method implies that your survey can be conducted on any part of a population with similar accuracy.

The above factors affect how respondents answer the research questions, so they should balance all the above characteristics in a good design. If you want, you can also learn about Selection Bias through our blog.

Research Design Types

A researcher must clearly understand the various types to select which model to implement for a study. Like the research itself, the design of your analysis can be broadly classified into quantitative and qualitative.

Qualitative research

Qualitative research determines relationships between collected data and observations based on mathematical calculations. Statistical methods can prove or disprove theories related to a naturally existing phenomenon. Researchers rely on qualitative observation research methods that conclude “why” a particular theory exists and “what” respondents have to say about it.

Quantitative research

Quantitative research is for cases where statistical conclusions to collect actionable insights are essential. Numbers provide a better perspective for making critical business decisions. Quantitative research methods are necessary for the growth of any organization. Insights drawn from complex numerical data and analysis prove to be highly effective when making decisions about the business’s future.

Qualitative Research vs Quantitative Research

Here is a chart that highlights the major differences between qualitative and quantitative research:

In summary or analysis , the step of qualitative research is more exploratory and focuses on understanding the subjective experiences of individuals, while quantitative research is more focused on objective data and statistical analysis.

You can further break down the types of research design into five categories:

types of research design

1. Descriptive: In a descriptive composition, a researcher is solely interested in describing the situation or case under their research study. It is a theory-based design method created by gathering, analyzing, and presenting collected data. This allows a researcher to provide insights into the why and how of research. Descriptive design helps others better understand the need for the research. If the problem statement is not clear, you can conduct exploratory research. 

2. Experimental: Experimental research establishes a relationship between the cause and effect of a situation. It is a causal research design where one observes the impact caused by the independent variable on the dependent variable. For example, one monitors the influence of an independent variable such as a price on a dependent variable such as customer satisfaction or brand loyalty. It is an efficient research method as it contributes to solving a problem.

The independent variables are manipulated to monitor the change it has on the dependent variable. Social sciences often use it to observe human behavior by analyzing two groups. Researchers can have participants change their actions and study how the people around them react to understand social psychology better.

3. Correlational research: Correlational research  is a non-experimental research technique. It helps researchers establish a relationship between two closely connected variables. There is no assumption while evaluating a relationship between two other variables, and statistical analysis techniques calculate the relationship between them. This type of research requires two different groups.

A correlation coefficient determines the correlation between two variables whose values range between -1 and +1. If the correlation coefficient is towards +1, it indicates a positive relationship between the variables, and -1 means a negative relationship between the two variables. 

4. Diagnostic research: In diagnostic design, the researcher is looking to evaluate the underlying cause of a specific topic or phenomenon. This method helps one learn more about the factors that create troublesome situations. 

This design has three parts of the research:

  • Inception of the issue
  • Diagnosis of the issue
  • Solution for the issue

5. Explanatory research : Explanatory design uses a researcher’s ideas and thoughts on a subject to further explore their theories. The study explains unexplored aspects of a subject and details the research questions’ what, how, and why.

Benefits of Research Design

There are several benefits of having a well-designed research plan. Including:

  • Clarity of research objectives: Research design provides a clear understanding of the research objectives and the desired outcomes.
  • Increased validity and reliability: To ensure the validity and reliability of results, research design help to minimize the risk of bias and helps to control extraneous variables.
  • Improved data collection: Research design helps to ensure that the proper data is collected and data is collected systematically and consistently.
  • Better data analysis: Research design helps ensure that the collected data can be analyzed effectively, providing meaningful insights and conclusions.
  • Improved communication: A well-designed research helps ensure the results are clean and influential within the research team and external stakeholders.
  • Efficient use of resources: reducing the risk of waste and maximizing the impact of the research, research design helps to ensure that resources are used efficiently.

A well-designed research plan is essential for successful research, providing clear and meaningful insights and ensuring that resources are practical.

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Organizing Your Social Sciences Research Paper

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Introduction

Before beginning your paper, you need to decide how you plan to design the study .

The research design refers to the overall strategy and analytical approach that you have chosen in order to integrate, in a coherent and logical way, the different components of the study, thus ensuring that the research problem will be thoroughly investigated. It constitutes the blueprint for the collection, measurement, and interpretation of information and data. Note that the research problem determines the type of design you choose, not the other way around!

De Vaus, D. A. Research Design in Social Research . London: SAGE, 2001; Trochim, William M.K. Research Methods Knowledge Base. 2006.

General Structure and Writing Style

The function of a research design is to ensure that the evidence obtained enables you to effectively address the research problem logically and as unambiguously as possible . In social sciences research, obtaining information relevant to the research problem generally entails specifying the type of evidence needed to test the underlying assumptions of a theory, to evaluate a program, or to accurately describe and assess meaning related to an observable phenomenon.

With this in mind, a common mistake made by researchers is that they begin their investigations before they have thought critically about what information is required to address the research problem. Without attending to these design issues beforehand, the overall research problem will not be adequately addressed and any conclusions drawn will run the risk of being weak and unconvincing. As a consequence, the overall validity of the study will be undermined.

The length and complexity of describing the research design in your paper can vary considerably, but any well-developed description will achieve the following :

  • Identify the research problem clearly and justify its selection, particularly in relation to any valid alternative designs that could have been used,
  • Review and synthesize previously published literature associated with the research problem,
  • Clearly and explicitly specify hypotheses [i.e., research questions] central to the problem,
  • Effectively describe the information and/or data which will be necessary for an adequate testing of the hypotheses and explain how such information and/or data will be obtained, and
  • Describe the methods of analysis to be applied to the data in determining whether or not the hypotheses are true or false.

The research design is usually incorporated into the introduction of your paper . You can obtain an overall sense of what to do by reviewing studies that have utilized the same research design [e.g., using a case study approach]. This can help you develop an outline to follow for your own paper.

NOTE : Use the SAGE Research Methods Online and Cases and the SAGE Research Methods Videos databases to search for scholarly resources on how to apply specific research designs and methods . The Research Methods Online database contains links to more than 175,000 pages of SAGE publisher's book, journal, and reference content on quantitative, qualitative, and mixed research methodologies. Also included is a collection of case studies of social research projects that can be used to help you better understand abstract or complex methodological concepts. The Research Methods Videos database contains hours of tutorials, interviews, video case studies, and mini-documentaries covering the entire research process.

Creswell, John W. and J. David Creswell. Research Design: Qualitative, Quantitative, and Mixed Methods Approaches . 5th edition. Thousand Oaks, CA: Sage, 2018; De Vaus, D. A. Research Design in Social Research . London: SAGE, 2001; Gorard, Stephen. Research Design: Creating Robust Approaches for the Social Sciences . Thousand Oaks, CA: Sage, 2013; Leedy, Paul D. and Jeanne Ellis Ormrod. Practical Research: Planning and Design . Tenth edition. Boston, MA: Pearson, 2013; Vogt, W. Paul, Dianna C. Gardner, and Lynne M. Haeffele. When to Use What Research Design . New York: Guilford, 2012.

Action Research Design

Definition and Purpose

The essentials of action research design follow a characteristic cycle whereby initially an exploratory stance is adopted, where an understanding of a problem is developed and plans are made for some form of interventionary strategy. Then the intervention is carried out [the "action" in action research] during which time, pertinent observations are collected in various forms. The new interventional strategies are carried out, and this cyclic process repeats, continuing until a sufficient understanding of [or a valid implementation solution for] the problem is achieved. The protocol is iterative or cyclical in nature and is intended to foster deeper understanding of a given situation, starting with conceptualizing and particularizing the problem and moving through several interventions and evaluations.

What do these studies tell you ?

  • This is a collaborative and adaptive research design that lends itself to use in work or community situations.
  • Design focuses on pragmatic and solution-driven research outcomes rather than testing theories.
  • When practitioners use action research, it has the potential to increase the amount they learn consciously from their experience; the action research cycle can be regarded as a learning cycle.
  • Action research studies often have direct and obvious relevance to improving practice and advocating for change.
  • There are no hidden controls or preemption of direction by the researcher.

What these studies don't tell you ?

  • It is harder to do than conducting conventional research because the researcher takes on responsibilities of advocating for change as well as for researching the topic.
  • Action research is much harder to write up because it is less likely that you can use a standard format to report your findings effectively [i.e., data is often in the form of stories or observation].
  • Personal over-involvement of the researcher may bias research results.
  • The cyclic nature of action research to achieve its twin outcomes of action [e.g. change] and research [e.g. understanding] is time-consuming and complex to conduct.
  • Advocating for change usually requires buy-in from study participants.

Coghlan, David and Mary Brydon-Miller. The Sage Encyclopedia of Action Research . Thousand Oaks, CA:  Sage, 2014; Efron, Sara Efrat and Ruth Ravid. Action Research in Education: A Practical Guide . New York: Guilford, 2013; Gall, Meredith. Educational Research: An Introduction . Chapter 18, Action Research. 8th ed. Boston, MA: Pearson/Allyn and Bacon, 2007; Gorard, Stephen. Research Design: Creating Robust Approaches for the Social Sciences . Thousand Oaks, CA: Sage, 2013; Kemmis, Stephen and Robin McTaggart. “Participatory Action Research.” In Handbook of Qualitative Research . Norman Denzin and Yvonna S. Lincoln, eds. 2nd ed. (Thousand Oaks, CA: SAGE, 2000), pp. 567-605; McNiff, Jean. Writing and Doing Action Research . London: Sage, 2014; Reason, Peter and Hilary Bradbury. Handbook of Action Research: Participative Inquiry and Practice . Thousand Oaks, CA: SAGE, 2001.

Case Study Design

A case study is an in-depth study of a particular research problem rather than a sweeping statistical survey or comprehensive comparative inquiry. It is often used to narrow down a very broad field of research into one or a few easily researchable examples. The case study research design is also useful for testing whether a specific theory and model actually applies to phenomena in the real world. It is a useful design when not much is known about an issue or phenomenon.

  • Approach excels at bringing us to an understanding of a complex issue through detailed contextual analysis of a limited number of events or conditions and their relationships.
  • A researcher using a case study design can apply a variety of methodologies and rely on a variety of sources to investigate a research problem.
  • Design can extend experience or add strength to what is already known through previous research.
  • Social scientists, in particular, make wide use of this research design to examine contemporary real-life situations and provide the basis for the application of concepts and theories and the extension of methodologies.
  • The design can provide detailed descriptions of specific and rare cases.
  • A single or small number of cases offers little basis for establishing reliability or to generalize the findings to a wider population of people, places, or things.
  • Intense exposure to the study of a case may bias a researcher's interpretation of the findings.
  • Design does not facilitate assessment of cause and effect relationships.
  • Vital information may be missing, making the case hard to interpret.
  • The case may not be representative or typical of the larger problem being investigated.
  • If the criteria for selecting a case is because it represents a very unusual or unique phenomenon or problem for study, then your interpretation of the findings can only apply to that particular case.

Case Studies. Writing@CSU. Colorado State University; Anastas, Jeane W. Research Design for Social Work and the Human Services . Chapter 4, Flexible Methods: Case Study Design. 2nd ed. New York: Columbia University Press, 1999; Gerring, John. “What Is a Case Study and What Is It Good for?” American Political Science Review 98 (May 2004): 341-354; Greenhalgh, Trisha, editor. Case Study Evaluation: Past, Present and Future Challenges . Bingley, UK: Emerald Group Publishing, 2015; Mills, Albert J. , Gabrielle Durepos, and Eiden Wiebe, editors. Encyclopedia of Case Study Research . Thousand Oaks, CA: SAGE Publications, 2010; Stake, Robert E. The Art of Case Study Research . Thousand Oaks, CA: SAGE, 1995; Yin, Robert K. Case Study Research: Design and Theory . Applied Social Research Methods Series, no. 5. 3rd ed. Thousand Oaks, CA: SAGE, 2003.

Causal Design

Causality studies may be thought of as understanding a phenomenon in terms of conditional statements in the form, “If X, then Y.” This type of research is used to measure what impact a specific change will have on existing norms and assumptions. Most social scientists seek causal explanations that reflect tests of hypotheses. Causal effect (nomothetic perspective) occurs when variation in one phenomenon, an independent variable, leads to or results, on average, in variation in another phenomenon, the dependent variable.

Conditions necessary for determining causality:

  • Empirical association -- a valid conclusion is based on finding an association between the independent variable and the dependent variable.
  • Appropriate time order -- to conclude that causation was involved, one must see that cases were exposed to variation in the independent variable before variation in the dependent variable.
  • Nonspuriousness -- a relationship between two variables that is not due to variation in a third variable.
  • Causality research designs assist researchers in understanding why the world works the way it does through the process of proving a causal link between variables and by the process of eliminating other possibilities.
  • Replication is possible.
  • There is greater confidence the study has internal validity due to the systematic subject selection and equity of groups being compared.
  • Not all relationships are causal! The possibility always exists that, by sheer coincidence, two unrelated events appear to be related [e.g., Punxatawney Phil could accurately predict the duration of Winter for five consecutive years but, the fact remains, he's just a big, furry rodent].
  • Conclusions about causal relationships are difficult to determine due to a variety of extraneous and confounding variables that exist in a social environment. This means causality can only be inferred, never proven.
  • If two variables are correlated, the cause must come before the effect. However, even though two variables might be causally related, it can sometimes be difficult to determine which variable comes first and, therefore, to establish which variable is the actual cause and which is the  actual effect.

Beach, Derek and Rasmus Brun Pedersen. Causal Case Study Methods: Foundations and Guidelines for Comparing, Matching, and Tracing . Ann Arbor, MI: University of Michigan Press, 2016; Bachman, Ronet. The Practice of Research in Criminology and Criminal Justice . Chapter 5, Causation and Research Designs. 3rd ed. Thousand Oaks, CA: Pine Forge Press, 2007; Brewer, Ernest W. and Jennifer Kubn. “Causal-Comparative Design.” In Encyclopedia of Research Design . Neil J. Salkind, editor. (Thousand Oaks, CA: Sage, 2010), pp. 125-132; Causal Research Design: Experimentation. Anonymous SlideShare Presentation; Gall, Meredith. Educational Research: An Introduction . Chapter 11, Nonexperimental Research: Correlational Designs. 8th ed. Boston, MA: Pearson/Allyn and Bacon, 2007; Trochim, William M.K. Research Methods Knowledge Base. 2006.

Cohort Design

Often used in the medical sciences, but also found in the applied social sciences, a cohort study generally refers to a study conducted over a period of time involving members of a population which the subject or representative member comes from, and who are united by some commonality or similarity. Using a quantitative framework, a cohort study makes note of statistical occurrence within a specialized subgroup, united by same or similar characteristics that are relevant to the research problem being investigated, rather than studying statistical occurrence within the general population. Using a qualitative framework, cohort studies generally gather data using methods of observation. Cohorts can be either "open" or "closed."

  • Open Cohort Studies [dynamic populations, such as the population of Los Angeles] involve a population that is defined just by the state of being a part of the study in question (and being monitored for the outcome). Date of entry and exit from the study is individually defined, therefore, the size of the study population is not constant. In open cohort studies, researchers can only calculate rate based data, such as, incidence rates and variants thereof.
  • Closed Cohort Studies [static populations, such as patients entered into a clinical trial] involve participants who enter into the study at one defining point in time and where it is presumed that no new participants can enter the cohort. Given this, the number of study participants remains constant (or can only decrease).
  • The use of cohorts is often mandatory because a randomized control study may be unethical. For example, you cannot deliberately expose people to asbestos, you can only study its effects on those who have already been exposed. Research that measures risk factors often relies upon cohort designs.
  • Because cohort studies measure potential causes before the outcome has occurred, they can demonstrate that these “causes” preceded the outcome, thereby avoiding the debate as to which is the cause and which is the effect.
  • Cohort analysis is highly flexible and can provide insight into effects over time and related to a variety of different types of changes [e.g., social, cultural, political, economic, etc.].
  • Either original data or secondary data can be used in this design.
  • In cases where a comparative analysis of two cohorts is made [e.g., studying the effects of one group exposed to asbestos and one that has not], a researcher cannot control for all other factors that might differ between the two groups. These factors are known as confounding variables.
  • Cohort studies can end up taking a long time to complete if the researcher must wait for the conditions of interest to develop within the group. This also increases the chance that key variables change during the course of the study, potentially impacting the validity of the findings.
  • Due to the lack of randominization in the cohort design, its external validity is lower than that of study designs where the researcher randomly assigns participants.

Healy P, Devane D. “Methodological Considerations in Cohort Study Designs.” Nurse Researcher 18 (2011): 32-36; Glenn, Norval D, editor. Cohort Analysis . 2nd edition. Thousand Oaks, CA: Sage, 2005; Levin, Kate Ann. Study Design IV: Cohort Studies. Evidence-Based Dentistry 7 (2003): 51–52; Payne, Geoff. “Cohort Study.” In The SAGE Dictionary of Social Research Methods . Victor Jupp, editor. (Thousand Oaks, CA: Sage, 2006), pp. 31-33; Study Design 101. Himmelfarb Health Sciences Library. George Washington University, November 2011; Cohort Study. Wikipedia.

Cross-Sectional Design

Cross-sectional research designs have three distinctive features: no time dimension; a reliance on existing differences rather than change following intervention; and, groups are selected based on existing differences rather than random allocation. The cross-sectional design can only measure differences between or from among a variety of people, subjects, or phenomena rather than a process of change. As such, researchers using this design can only employ a relatively passive approach to making causal inferences based on findings.

  • Cross-sectional studies provide a clear 'snapshot' of the outcome and the characteristics associated with it, at a specific point in time.
  • Unlike an experimental design, where there is an active intervention by the researcher to produce and measure change or to create differences, cross-sectional designs focus on studying and drawing inferences from existing differences between people, subjects, or phenomena.
  • Entails collecting data at and concerning one point in time. While longitudinal studies involve taking multiple measures over an extended period of time, cross-sectional research is focused on finding relationships between variables at one moment in time.
  • Groups identified for study are purposely selected based upon existing differences in the sample rather than seeking random sampling.
  • Cross-section studies are capable of using data from a large number of subjects and, unlike observational studies, is not geographically bound.
  • Can estimate prevalence of an outcome of interest because the sample is usually taken from the whole population.
  • Because cross-sectional designs generally use survey techniques to gather data, they are relatively inexpensive and take up little time to conduct.
  • Finding people, subjects, or phenomena to study that are very similar except in one specific variable can be difficult.
  • Results are static and time bound and, therefore, give no indication of a sequence of events or reveal historical or temporal contexts.
  • Studies cannot be utilized to establish cause and effect relationships.
  • This design only provides a snapshot of analysis so there is always the possibility that a study could have differing results if another time-frame had been chosen.
  • There is no follow up to the findings.

Bethlehem, Jelke. "7: Cross-sectional Research." In Research Methodology in the Social, Behavioural and Life Sciences . Herman J Adèr and Gideon J Mellenbergh, editors. (London, England: Sage, 1999), pp. 110-43; Bourque, Linda B. “Cross-Sectional Design.” In  The SAGE Encyclopedia of Social Science Research Methods . Michael S. Lewis-Beck, Alan Bryman, and Tim Futing Liao. (Thousand Oaks, CA: 2004), pp. 230-231; Hall, John. “Cross-Sectional Survey Design.” In Encyclopedia of Survey Research Methods . Paul J. Lavrakas, ed. (Thousand Oaks, CA: Sage, 2008), pp. 173-174; Helen Barratt, Maria Kirwan. Cross-Sectional Studies: Design Application, Strengths and Weaknesses of Cross-Sectional Studies. Healthknowledge, 2009. Cross-Sectional Study. Wikipedia.

Descriptive Design

Descriptive research designs help provide answers to the questions of who, what, when, where, and how associated with a particular research problem; a descriptive study cannot conclusively ascertain answers to why. Descriptive research is used to obtain information concerning the current status of the phenomena and to describe "what exists" with respect to variables or conditions in a situation.

  • The subject is being observed in a completely natural and unchanged natural environment. True experiments, whilst giving analyzable data, often adversely influence the normal behavior of the subject [a.k.a., the Heisenberg effect whereby measurements of certain systems cannot be made without affecting the systems].
  • Descriptive research is often used as a pre-cursor to more quantitative research designs with the general overview giving some valuable pointers as to what variables are worth testing quantitatively.
  • If the limitations are understood, they can be a useful tool in developing a more focused study.
  • Descriptive studies can yield rich data that lead to important recommendations in practice.
  • Appoach collects a large amount of data for detailed analysis.
  • The results from a descriptive research cannot be used to discover a definitive answer or to disprove a hypothesis.
  • Because descriptive designs often utilize observational methods [as opposed to quantitative methods], the results cannot be replicated.
  • The descriptive function of research is heavily dependent on instrumentation for measurement and observation.

Anastas, Jeane W. Research Design for Social Work and the Human Services . Chapter 5, Flexible Methods: Descriptive Research. 2nd ed. New York: Columbia University Press, 1999; Given, Lisa M. "Descriptive Research." In Encyclopedia of Measurement and Statistics . Neil J. Salkind and Kristin Rasmussen, editors. (Thousand Oaks, CA: Sage, 2007), pp. 251-254; McNabb, Connie. Descriptive Research Methodologies. Powerpoint Presentation; Shuttleworth, Martyn. Descriptive Research Design, September 26, 2008; Erickson, G. Scott. "Descriptive Research Design." In New Methods of Market Research and Analysis . (Northampton, MA: Edward Elgar Publishing, 2017), pp. 51-77; Sahin, Sagufta, and Jayanta Mete. "A Brief Study on Descriptive Research: Its Nature and Application in Social Science." International Journal of Research and Analysis in Humanities 1 (2021): 11; K. Swatzell and P. Jennings. “Descriptive Research: The Nuts and Bolts.” Journal of the American Academy of Physician Assistants 20 (2007), pp. 55-56; Kane, E. Doing Your Own Research: Basic Descriptive Research in the Social Sciences and Humanities . London: Marion Boyars, 1985.

Experimental Design

A blueprint of the procedure that enables the researcher to maintain control over all factors that may affect the result of an experiment. In doing this, the researcher attempts to determine or predict what may occur. Experimental research is often used where there is time priority in a causal relationship (cause precedes effect), there is consistency in a causal relationship (a cause will always lead to the same effect), and the magnitude of the correlation is great. The classic experimental design specifies an experimental group and a control group. The independent variable is administered to the experimental group and not to the control group, and both groups are measured on the same dependent variable. Subsequent experimental designs have used more groups and more measurements over longer periods. True experiments must have control, randomization, and manipulation.

  • Experimental research allows the researcher to control the situation. In so doing, it allows researchers to answer the question, “What causes something to occur?”
  • Permits the researcher to identify cause and effect relationships between variables and to distinguish placebo effects from treatment effects.
  • Experimental research designs support the ability to limit alternative explanations and to infer direct causal relationships in the study.
  • Approach provides the highest level of evidence for single studies.
  • The design is artificial, and results may not generalize well to the real world.
  • The artificial settings of experiments may alter the behaviors or responses of participants.
  • Experimental designs can be costly if special equipment or facilities are needed.
  • Some research problems cannot be studied using an experiment because of ethical or technical reasons.
  • Difficult to apply ethnographic and other qualitative methods to experimentally designed studies.

Anastas, Jeane W. Research Design for Social Work and the Human Services . Chapter 7, Flexible Methods: Experimental Research. 2nd ed. New York: Columbia University Press, 1999; Chapter 2: Research Design, Experimental Designs. School of Psychology, University of New England, 2000; Chow, Siu L. "Experimental Design." In Encyclopedia of Research Design . Neil J. Salkind, editor. (Thousand Oaks, CA: Sage, 2010), pp. 448-453; "Experimental Design." In Social Research Methods . Nicholas Walliman, editor. (London, England: Sage, 2006), pp, 101-110; Experimental Research. Research Methods by Dummies. Department of Psychology. California State University, Fresno, 2006; Kirk, Roger E. Experimental Design: Procedures for the Behavioral Sciences . 4th edition. Thousand Oaks, CA: Sage, 2013; Trochim, William M.K. Experimental Design. Research Methods Knowledge Base. 2006; Rasool, Shafqat. Experimental Research. Slideshare presentation.

Exploratory Design

An exploratory design is conducted about a research problem when there are few or no earlier studies to refer to or rely upon to predict an outcome . The focus is on gaining insights and familiarity for later investigation or undertaken when research problems are in a preliminary stage of investigation. Exploratory designs are often used to establish an understanding of how best to proceed in studying an issue or what methodology would effectively apply to gathering information about the issue.

The goals of exploratory research are intended to produce the following possible insights:

  • Familiarity with basic details, settings, and concerns.
  • Well grounded picture of the situation being developed.
  • Generation of new ideas and assumptions.
  • Development of tentative theories or hypotheses.
  • Determination about whether a study is feasible in the future.
  • Issues get refined for more systematic investigation and formulation of new research questions.
  • Direction for future research and techniques get developed.
  • Design is a useful approach for gaining background information on a particular topic.
  • Exploratory research is flexible and can address research questions of all types (what, why, how).
  • Provides an opportunity to define new terms and clarify existing concepts.
  • Exploratory research is often used to generate formal hypotheses and develop more precise research problems.
  • In the policy arena or applied to practice, exploratory studies help establish research priorities and where resources should be allocated.
  • Exploratory research generally utilizes small sample sizes and, thus, findings are typically not generalizable to the population at large.
  • The exploratory nature of the research inhibits an ability to make definitive conclusions about the findings. They provide insight but not definitive conclusions.
  • The research process underpinning exploratory studies is flexible but often unstructured, leading to only tentative results that have limited value to decision-makers.
  • Design lacks rigorous standards applied to methods of data gathering and analysis because one of the areas for exploration could be to determine what method or methodologies could best fit the research problem.

Cuthill, Michael. “Exploratory Research: Citizen Participation, Local Government, and Sustainable Development in Australia.” Sustainable Development 10 (2002): 79-89; Streb, Christoph K. "Exploratory Case Study." In Encyclopedia of Case Study Research . Albert J. Mills, Gabrielle Durepos and Eiden Wiebe, editors. (Thousand Oaks, CA: Sage, 2010), pp. 372-374; Taylor, P. J., G. Catalano, and D.R.F. Walker. “Exploratory Analysis of the World City Network.” Urban Studies 39 (December 2002): 2377-2394; Exploratory Research. Wikipedia.

Field Research Design

Sometimes referred to as ethnography or participant observation, designs around field research encompass a variety of interpretative procedures [e.g., observation and interviews] rooted in qualitative approaches to studying people individually or in groups while inhabiting their natural environment as opposed to using survey instruments or other forms of impersonal methods of data gathering. Information acquired from observational research takes the form of “ field notes ” that involves documenting what the researcher actually sees and hears while in the field. Findings do not consist of conclusive statements derived from numbers and statistics because field research involves analysis of words and observations of behavior. Conclusions, therefore, are developed from an interpretation of findings that reveal overriding themes, concepts, and ideas. More information can be found HERE .

  • Field research is often necessary to fill gaps in understanding the research problem applied to local conditions or to specific groups of people that cannot be ascertained from existing data.
  • The research helps contextualize already known information about a research problem, thereby facilitating ways to assess the origins, scope, and scale of a problem and to gage the causes, consequences, and means to resolve an issue based on deliberate interaction with people in their natural inhabited spaces.
  • Enables the researcher to corroborate or confirm data by gathering additional information that supports or refutes findings reported in prior studies of the topic.
  • Because the researcher in embedded in the field, they are better able to make observations or ask questions that reflect the specific cultural context of the setting being investigated.
  • Observing the local reality offers the opportunity to gain new perspectives or obtain unique data that challenges existing theoretical propositions or long-standing assumptions found in the literature.

What these studies don't tell you

  • A field research study requires extensive time and resources to carry out the multiple steps involved with preparing for the gathering of information, including for example, examining background information about the study site, obtaining permission to access the study site, and building trust and rapport with subjects.
  • Requires a commitment to staying engaged in the field to ensure that you can adequately document events and behaviors as they unfold.
  • The unpredictable nature of fieldwork means that researchers can never fully control the process of data gathering. They must maintain a flexible approach to studying the setting because events and circumstances can change quickly or unexpectedly.
  • Findings can be difficult to interpret and verify without access to documents and other source materials that help to enhance the credibility of information obtained from the field  [i.e., the act of triangulating the data].
  • Linking the research problem to the selection of study participants inhabiting their natural environment is critical. However, this specificity limits the ability to generalize findings to different situations or in other contexts or to infer courses of action applied to other settings or groups of people.
  • The reporting of findings must take into account how the researcher themselves may have inadvertently affected respondents and their behaviors.

Historical Design

The purpose of a historical research design is to collect, verify, and synthesize evidence from the past to establish facts that defend or refute a hypothesis. It uses secondary sources and a variety of primary documentary evidence, such as, diaries, official records, reports, archives, and non-textual information [maps, pictures, audio and visual recordings]. The limitation is that the sources must be both authentic and valid.

  • The historical research design is unobtrusive; the act of research does not affect the results of the study.
  • The historical approach is well suited for trend analysis.
  • Historical records can add important contextual background required to more fully understand and interpret a research problem.
  • There is often no possibility of researcher-subject interaction that could affect the findings.
  • Historical sources can be used over and over to study different research problems or to replicate a previous study.
  • The ability to fulfill the aims of your research are directly related to the amount and quality of documentation available to understand the research problem.
  • Since historical research relies on data from the past, there is no way to manipulate it to control for contemporary contexts.
  • Interpreting historical sources can be very time consuming.
  • The sources of historical materials must be archived consistently to ensure access. This may especially challenging for digital or online-only sources.
  • Original authors bring their own perspectives and biases to the interpretation of past events and these biases are more difficult to ascertain in historical resources.
  • Due to the lack of control over external variables, historical research is very weak with regard to the demands of internal validity.
  • It is rare that the entirety of historical documentation needed to fully address a research problem is available for interpretation, therefore, gaps need to be acknowledged.

Howell, Martha C. and Walter Prevenier. From Reliable Sources: An Introduction to Historical Methods . Ithaca, NY: Cornell University Press, 2001; Lundy, Karen Saucier. "Historical Research." In The Sage Encyclopedia of Qualitative Research Methods . Lisa M. Given, editor. (Thousand Oaks, CA: Sage, 2008), pp. 396-400; Marius, Richard. and Melvin E. Page. A Short Guide to Writing about History . 9th edition. Boston, MA: Pearson, 2015; Savitt, Ronald. “Historical Research in Marketing.” Journal of Marketing 44 (Autumn, 1980): 52-58;  Gall, Meredith. Educational Research: An Introduction . Chapter 16, Historical Research. 8th ed. Boston, MA: Pearson/Allyn and Bacon, 2007.

Longitudinal Design

A longitudinal study follows the same sample over time and makes repeated observations. For example, with longitudinal surveys, the same group of people is interviewed at regular intervals, enabling researchers to track changes over time and to relate them to variables that might explain why the changes occur. Longitudinal research designs describe patterns of change and help establish the direction and magnitude of causal relationships. Measurements are taken on each variable over two or more distinct time periods. This allows the researcher to measure change in variables over time. It is a type of observational study sometimes referred to as a panel study.

  • Longitudinal data facilitate the analysis of the duration of a particular phenomenon.
  • Enables survey researchers to get close to the kinds of causal explanations usually attainable only with experiments.
  • The design permits the measurement of differences or change in a variable from one period to another [i.e., the description of patterns of change over time].
  • Longitudinal studies facilitate the prediction of future outcomes based upon earlier factors.
  • The data collection method may change over time.
  • Maintaining the integrity of the original sample can be difficult over an extended period of time.
  • It can be difficult to show more than one variable at a time.
  • This design often needs qualitative research data to explain fluctuations in the results.
  • A longitudinal research design assumes present trends will continue unchanged.
  • It can take a long period of time to gather results.
  • There is a need to have a large sample size and accurate sampling to reach representativness.

Anastas, Jeane W. Research Design for Social Work and the Human Services . Chapter 6, Flexible Methods: Relational and Longitudinal Research. 2nd ed. New York: Columbia University Press, 1999; Forgues, Bernard, and Isabelle Vandangeon-Derumez. "Longitudinal Analyses." In Doing Management Research . Raymond-Alain Thiétart and Samantha Wauchope, editors. (London, England: Sage, 2001), pp. 332-351; Kalaian, Sema A. and Rafa M. Kasim. "Longitudinal Studies." In Encyclopedia of Survey Research Methods . Paul J. Lavrakas, ed. (Thousand Oaks, CA: Sage, 2008), pp. 440-441; Menard, Scott, editor. Longitudinal Research . Thousand Oaks, CA: Sage, 2002; Ployhart, Robert E. and Robert J. Vandenberg. "Longitudinal Research: The Theory, Design, and Analysis of Change.” Journal of Management 36 (January 2010): 94-120; Longitudinal Study. Wikipedia.

Meta-Analysis Design

Meta-analysis is an analytical methodology designed to systematically evaluate and summarize the results from a number of individual studies, thereby, increasing the overall sample size and the ability of the researcher to study effects of interest. The purpose is to not simply summarize existing knowledge, but to develop a new understanding of a research problem using synoptic reasoning. The main objectives of meta-analysis include analyzing differences in the results among studies and increasing the precision by which effects are estimated. A well-designed meta-analysis depends upon strict adherence to the criteria used for selecting studies and the availability of information in each study to properly analyze their findings. Lack of information can severely limit the type of analyzes and conclusions that can be reached. In addition, the more dissimilarity there is in the results among individual studies [heterogeneity], the more difficult it is to justify interpretations that govern a valid synopsis of results. A meta-analysis needs to fulfill the following requirements to ensure the validity of your findings:

  • Clearly defined description of objectives, including precise definitions of the variables and outcomes that are being evaluated;
  • A well-reasoned and well-documented justification for identification and selection of the studies;
  • Assessment and explicit acknowledgment of any researcher bias in the identification and selection of those studies;
  • Description and evaluation of the degree of heterogeneity among the sample size of studies reviewed; and,
  • Justification of the techniques used to evaluate the studies.
  • Can be an effective strategy for determining gaps in the literature.
  • Provides a means of reviewing research published about a particular topic over an extended period of time and from a variety of sources.
  • Is useful in clarifying what policy or programmatic actions can be justified on the basis of analyzing research results from multiple studies.
  • Provides a method for overcoming small sample sizes in individual studies that previously may have had little relationship to each other.
  • Can be used to generate new hypotheses or highlight research problems for future studies.
  • Small violations in defining the criteria used for content analysis can lead to difficult to interpret and/or meaningless findings.
  • A large sample size can yield reliable, but not necessarily valid, results.
  • A lack of uniformity regarding, for example, the type of literature reviewed, how methods are applied, and how findings are measured within the sample of studies you are analyzing, can make the process of synthesis difficult to perform.
  • Depending on the sample size, the process of reviewing and synthesizing multiple studies can be very time consuming.

Beck, Lewis W. "The Synoptic Method." The Journal of Philosophy 36 (1939): 337-345; Cooper, Harris, Larry V. Hedges, and Jeffrey C. Valentine, eds. The Handbook of Research Synthesis and Meta-Analysis . 2nd edition. New York: Russell Sage Foundation, 2009; Guzzo, Richard A., Susan E. Jackson and Raymond A. Katzell. “Meta-Analysis Analysis.” In Research in Organizational Behavior , Volume 9. (Greenwich, CT: JAI Press, 1987), pp 407-442; Lipsey, Mark W. and David B. Wilson. Practical Meta-Analysis . Thousand Oaks, CA: Sage Publications, 2001; Study Design 101. Meta-Analysis. The Himmelfarb Health Sciences Library, George Washington University; Timulak, Ladislav. “Qualitative Meta-Analysis.” In The SAGE Handbook of Qualitative Data Analysis . Uwe Flick, editor. (Los Angeles, CA: Sage, 2013), pp. 481-495; Walker, Esteban, Adrian V. Hernandez, and Micheal W. Kattan. "Meta-Analysis: It's Strengths and Limitations." Cleveland Clinic Journal of Medicine 75 (June 2008): 431-439.

Mixed-Method Design

  • Narrative and non-textual information can add meaning to numeric data, while numeric data can add precision to narrative and non-textual information.
  • Can utilize existing data while at the same time generating and testing a grounded theory approach to describe and explain the phenomenon under study.
  • A broader, more complex research problem can be investigated because the researcher is not constrained by using only one method.
  • The strengths of one method can be used to overcome the inherent weaknesses of another method.
  • Can provide stronger, more robust evidence to support a conclusion or set of recommendations.
  • May generate new knowledge new insights or uncover hidden insights, patterns, or relationships that a single methodological approach might not reveal.
  • Produces more complete knowledge and understanding of the research problem that can be used to increase the generalizability of findings applied to theory or practice.
  • A researcher must be proficient in understanding how to apply multiple methods to investigating a research problem as well as be proficient in optimizing how to design a study that coherently melds them together.
  • Can increase the likelihood of conflicting results or ambiguous findings that inhibit drawing a valid conclusion or setting forth a recommended course of action [e.g., sample interview responses do not support existing statistical data].
  • Because the research design can be very complex, reporting the findings requires a well-organized narrative, clear writing style, and precise word choice.
  • Design invites collaboration among experts. However, merging different investigative approaches and writing styles requires more attention to the overall research process than studies conducted using only one methodological paradigm.
  • Concurrent merging of quantitative and qualitative research requires greater attention to having adequate sample sizes, using comparable samples, and applying a consistent unit of analysis. For sequential designs where one phase of qualitative research builds on the quantitative phase or vice versa, decisions about what results from the first phase to use in the next phase, the choice of samples and estimating reasonable sample sizes for both phases, and the interpretation of results from both phases can be difficult.
  • Due to multiple forms of data being collected and analyzed, this design requires extensive time and resources to carry out the multiple steps involved in data gathering and interpretation.

Burch, Patricia and Carolyn J. Heinrich. Mixed Methods for Policy Research and Program Evaluation . Thousand Oaks, CA: Sage, 2016; Creswell, John w. et al. Best Practices for Mixed Methods Research in the Health Sciences . Bethesda, MD: Office of Behavioral and Social Sciences Research, National Institutes of Health, 2010Creswell, John W. Research Design: Qualitative, Quantitative, and Mixed Methods Approaches . 4th edition. Thousand Oaks, CA: Sage Publications, 2014; Domínguez, Silvia, editor. Mixed Methods Social Networks Research . Cambridge, UK: Cambridge University Press, 2014; Hesse-Biber, Sharlene Nagy. Mixed Methods Research: Merging Theory with Practice . New York: Guilford Press, 2010; Niglas, Katrin. “How the Novice Researcher Can Make Sense of Mixed Methods Designs.” International Journal of Multiple Research Approaches 3 (2009): 34-46; Onwuegbuzie, Anthony J. and Nancy L. Leech. “Linking Research Questions to Mixed Methods Data Analysis Procedures.” The Qualitative Report 11 (September 2006): 474-498; Tashakorri, Abbas and John W. Creswell. “The New Era of Mixed Methods.” Journal of Mixed Methods Research 1 (January 2007): 3-7; Zhanga, Wanqing. “Mixed Methods Application in Health Intervention Research: A Multiple Case Study.” International Journal of Multiple Research Approaches 8 (2014): 24-35 .

Observational Design

This type of research design draws a conclusion by comparing subjects against a control group, in cases where the researcher has no control over the experiment. There are two general types of observational designs. In direct observations, people know that you are watching them. Unobtrusive measures involve any method for studying behavior where individuals do not know they are being observed. An observational study allows a useful insight into a phenomenon and avoids the ethical and practical difficulties of setting up a large and cumbersome research project.

  • Observational studies are usually flexible and do not necessarily need to be structured around a hypothesis about what you expect to observe [data is emergent rather than pre-existing].
  • The researcher is able to collect in-depth information about a particular behavior.
  • Can reveal interrelationships among multifaceted dimensions of group interactions.
  • You can generalize your results to real life situations.
  • Observational research is useful for discovering what variables may be important before applying other methods like experiments.
  • Observation research designs account for the complexity of group behaviors.
  • Reliability of data is low because seeing behaviors occur over and over again may be a time consuming task and are difficult to replicate.
  • In observational research, findings may only reflect a unique sample population and, thus, cannot be generalized to other groups.
  • There can be problems with bias as the researcher may only "see what they want to see."
  • There is no possibility to determine "cause and effect" relationships since nothing is manipulated.
  • Sources or subjects may not all be equally credible.
  • Any group that is knowingly studied is altered to some degree by the presence of the researcher, therefore, potentially skewing any data collected.

Atkinson, Paul and Martyn Hammersley. “Ethnography and Participant Observation.” In Handbook of Qualitative Research . Norman K. Denzin and Yvonna S. Lincoln, eds. (Thousand Oaks, CA: Sage, 1994), pp. 248-261; Observational Research. Research Methods by Dummies. Department of Psychology. California State University, Fresno, 2006; Patton Michael Quinn. Qualitiative Research and Evaluation Methods . Chapter 6, Fieldwork Strategies and Observational Methods. 3rd ed. Thousand Oaks, CA: Sage, 2002; Payne, Geoff and Judy Payne. "Observation." In Key Concepts in Social Research . The SAGE Key Concepts series. (London, England: Sage, 2004), pp. 158-162; Rosenbaum, Paul R. Design of Observational Studies . New York: Springer, 2010;Williams, J. Patrick. "Nonparticipant Observation." In The Sage Encyclopedia of Qualitative Research Methods . Lisa M. Given, editor.(Thousand Oaks, CA: Sage, 2008), pp. 562-563.

Philosophical Design

Understood more as an broad approach to examining a research problem than a methodological design, philosophical analysis and argumentation is intended to challenge deeply embedded, often intractable, assumptions underpinning an area of study. This approach uses the tools of argumentation derived from philosophical traditions, concepts, models, and theories to critically explore and challenge, for example, the relevance of logic and evidence in academic debates, to analyze arguments about fundamental issues, or to discuss the root of existing discourse about a research problem. These overarching tools of analysis can be framed in three ways:

  • Ontology -- the study that describes the nature of reality; for example, what is real and what is not, what is fundamental and what is derivative?
  • Epistemology -- the study that explores the nature of knowledge; for example, by what means does knowledge and understanding depend upon and how can we be certain of what we know?
  • Axiology -- the study of values; for example, what values does an individual or group hold and why? How are values related to interest, desire, will, experience, and means-to-end? And, what is the difference between a matter of fact and a matter of value?
  • Can provide a basis for applying ethical decision-making to practice.
  • Functions as a means of gaining greater self-understanding and self-knowledge about the purposes of research.
  • Brings clarity to general guiding practices and principles of an individual or group.
  • Philosophy informs methodology.
  • Refine concepts and theories that are invoked in relatively unreflective modes of thought and discourse.
  • Beyond methodology, philosophy also informs critical thinking about epistemology and the structure of reality (metaphysics).
  • Offers clarity and definition to the practical and theoretical uses of terms, concepts, and ideas.
  • Limited application to specific research problems [answering the "So What?" question in social science research].
  • Analysis can be abstract, argumentative, and limited in its practical application to real-life issues.
  • While a philosophical analysis may render problematic that which was once simple or taken-for-granted, the writing can be dense and subject to unnecessary jargon, overstatement, and/or excessive quotation and documentation.
  • There are limitations in the use of metaphor as a vehicle of philosophical analysis.
  • There can be analytical difficulties in moving from philosophy to advocacy and between abstract thought and application to the phenomenal world.

Burton, Dawn. "Part I, Philosophy of the Social Sciences." In Research Training for Social Scientists . (London, England: Sage, 2000), pp. 1-5; Chapter 4, Research Methodology and Design. Unisa Institutional Repository (UnisaIR), University of South Africa; Jarvie, Ian C., and Jesús Zamora-Bonilla, editors. The SAGE Handbook of the Philosophy of Social Sciences . London: Sage, 2011; Labaree, Robert V. and Ross Scimeca. “The Philosophical Problem of Truth in Librarianship.” The Library Quarterly 78 (January 2008): 43-70; Maykut, Pamela S. Beginning Qualitative Research: A Philosophic and Practical Guide . Washington, DC: Falmer Press, 1994; McLaughlin, Hugh. "The Philosophy of Social Research." In Understanding Social Work Research . 2nd edition. (London: SAGE Publications Ltd., 2012), pp. 24-47; Stanford Encyclopedia of Philosophy . Metaphysics Research Lab, CSLI, Stanford University, 2013.

Sequential Design

  • The researcher has a limitless option when it comes to sample size and the sampling schedule.
  • Due to the repetitive nature of this research design, minor changes and adjustments can be done during the initial parts of the study to correct and hone the research method.
  • This is a useful design for exploratory studies.
  • There is very little effort on the part of the researcher when performing this technique. It is generally not expensive, time consuming, or workforce intensive.
  • Because the study is conducted serially, the results of one sample are known before the next sample is taken and analyzed. This provides opportunities for continuous improvement of sampling and methods of analysis.
  • The sampling method is not representative of the entire population. The only possibility of approaching representativeness is when the researcher chooses to use a very large sample size significant enough to represent a significant portion of the entire population. In this case, moving on to study a second or more specific sample can be difficult.
  • The design cannot be used to create conclusions and interpretations that pertain to an entire population because the sampling technique is not randomized. Generalizability from findings is, therefore, limited.
  • Difficult to account for and interpret variation from one sample to another over time, particularly when using qualitative methods of data collection.

Betensky, Rebecca. Harvard University, Course Lecture Note slides; Bovaird, James A. and Kevin A. Kupzyk. "Sequential Design." In Encyclopedia of Research Design . Neil J. Salkind, editor. (Thousand Oaks, CA: Sage, 2010), pp. 1347-1352; Cresswell, John W. Et al. “Advanced Mixed-Methods Research Designs.” In Handbook of Mixed Methods in Social and Behavioral Research . Abbas Tashakkori and Charles Teddle, eds. (Thousand Oaks, CA: Sage, 2003), pp. 209-240; Henry, Gary T. "Sequential Sampling." In The SAGE Encyclopedia of Social Science Research Methods . Michael S. Lewis-Beck, Alan Bryman and Tim Futing Liao, editors. (Thousand Oaks, CA: Sage, 2004), pp. 1027-1028; Nataliya V. Ivankova. “Using Mixed-Methods Sequential Explanatory Design: From Theory to Practice.” Field Methods 18 (February 2006): 3-20; Bovaird, James A. and Kevin A. Kupzyk. “Sequential Design.” In Encyclopedia of Research Design . Neil J. Salkind, ed. Thousand Oaks, CA: Sage, 2010; Sequential Analysis. Wikipedia.

Systematic Review

  • A systematic review synthesizes the findings of multiple studies related to each other by incorporating strategies of analysis and interpretation intended to reduce biases and random errors.
  • The application of critical exploration, evaluation, and synthesis methods separates insignificant, unsound, or redundant research from the most salient and relevant studies worthy of reflection.
  • They can be use to identify, justify, and refine hypotheses, recognize and avoid hidden problems in prior studies, and explain data inconsistencies and conflicts in data.
  • Systematic reviews can be used to help policy makers formulate evidence-based guidelines and regulations.
  • The use of strict, explicit, and pre-determined methods of synthesis, when applied appropriately, provide reliable estimates about the effects of interventions, evaluations, and effects related to the overarching research problem investigated by each study under review.
  • Systematic reviews illuminate where knowledge or thorough understanding of a research problem is lacking and, therefore, can then be used to guide future research.
  • The accepted inclusion of unpublished studies [i.e., grey literature] ensures the broadest possible way to analyze and interpret research on a topic.
  • Results of the synthesis can be generalized and the findings extrapolated into the general population with more validity than most other types of studies .
  • Systematic reviews do not create new knowledge per se; they are a method for synthesizing existing studies about a research problem in order to gain new insights and determine gaps in the literature.
  • The way researchers have carried out their investigations [e.g., the period of time covered, number of participants, sources of data analyzed, etc.] can make it difficult to effectively synthesize studies.
  • The inclusion of unpublished studies can introduce bias into the review because they may not have undergone a rigorous peer-review process prior to publication. Examples may include conference presentations or proceedings, publications from government agencies, white papers, working papers, and internal documents from organizations, and doctoral dissertations and Master's theses.

Denyer, David and David Tranfield. "Producing a Systematic Review." In The Sage Handbook of Organizational Research Methods .  David A. Buchanan and Alan Bryman, editors. ( Thousand Oaks, CA: Sage Publications, 2009), pp. 671-689; Foster, Margaret J. and Sarah T. Jewell, editors. Assembling the Pieces of a Systematic Review: A Guide for Librarians . Lanham, MD: Rowman and Littlefield, 2017; Gough, David, Sandy Oliver, James Thomas, editors. Introduction to Systematic Reviews . 2nd edition. Los Angeles, CA: Sage Publications, 2017; Gopalakrishnan, S. and P. Ganeshkumar. “Systematic Reviews and Meta-analysis: Understanding the Best Evidence in Primary Healthcare.” Journal of Family Medicine and Primary Care 2 (2013): 9-14; Gough, David, James Thomas, and Sandy Oliver. "Clarifying Differences between Review Designs and Methods." Systematic Reviews 1 (2012): 1-9; Khan, Khalid S., Regina Kunz, Jos Kleijnen, and Gerd Antes. “Five Steps to Conducting a Systematic Review.” Journal of the Royal Society of Medicine 96 (2003): 118-121; Mulrow, C. D. “Systematic Reviews: Rationale for Systematic Reviews.” BMJ 309:597 (September 1994); O'Dwyer, Linda C., and Q. Eileen Wafford. "Addressing Challenges with Systematic Review Teams through Effective Communication: A Case Report." Journal of the Medical Library Association 109 (October 2021): 643-647; Okoli, Chitu, and Kira Schabram. "A Guide to Conducting a Systematic Literature Review of Information Systems Research."  Sprouts: Working Papers on Information Systems 10 (2010); Siddaway, Andy P., Alex M. Wood, and Larry V. Hedges. "How to Do a Systematic Review: A Best Practice Guide for Conducting and Reporting Narrative Reviews, Meta-analyses, and Meta-syntheses." Annual Review of Psychology 70 (2019): 747-770; Torgerson, Carole J. “Publication Bias: The Achilles’ Heel of Systematic Reviews?” British Journal of Educational Studies 54 (March 2006): 89-102; Torgerson, Carole. Systematic Reviews . New York: Continuum, 2003.

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Understanding Research Study Designs

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Table of Contents

In order to find the best possible evidence, it helps to understand the basic designs of research studies. The following basic definitions and examples of clinical research designs follow the “ levels of evidence.”

Case Series and Case Reports

Case control studies, cohort studies, randomized controlled studies, double-blind method, meta-analyses, systematic reviews.

These consist either of collections of reports on the treatment of individual patients with the same condition, or of reports on a single patient.

  • Case series/reports are used to illustrate an aspect of a condition, the treatment or the adverse reaction to treatment.
  • Example : You have a patient that has a condition that you are unfamiliar with. You would search for case reports that could help you decide on a direction of treatment or to assist on a diagnosis.
  • Case series/reports have no control group (one to compare outcomes), so they have no statistical validity.
  • The benefits of case series/reports are that they are easy to understand and can be written up in a very short period of time.

design of research study

Patients who already have a certain condition are compared with people who do not.

  • Case control studies are generally designed to estimate the odds (using an odds ratio) of developing the studied condition/disease. They can determine if there is an associational relationship between condition and risk factor
  • Example: A study in which colon cancer patients are asked what kinds of food they have eaten in the past and the answers are compared with a selected control group.
  • Case control studies are less reliable than either randomized controlled trials or cohort studies.
  • A major drawback to case control studies is that one cannot directly obtain absolute risk (i.e. incidence) of a bad outcome.
  • The advantages of case control studies are they can be done quickly and are very efficient for conditions/diseases with rare outcomes.

design of research study

Also called longitudinal studies, involve a case-defined population who presently have a certain exposure and/or receive a particular treatment that are followed over time and compared with another group who are not affected by the exposure under investigation.

  • Cohort studies may be either prospective (i.e., exposure factors are identified at the beginning of a study and a defined population is followed into the future), or historical/retrospective (i.e., past medical records for the defined population are used to identify exposure factors).
  • Cohort studies are used to establish causation of a disease or to evaluate the outcome/impact of treatment, when randomized controlled clinical trials are not possible.
  • Example: One of the more well-know examples of a cohort study is the Framingham Heart Study, which followed generations of residents of Framingham, Massachusetts.
  • Cohort studies are not as reliable as randomized controlled studies, since the two groups may differ in ways other than the variable under study.
  • Other problems with cohort studies are that they require a large sample size, are inefficient for rare outcomes, and can take long periods of time. 

Cohort studies

This is a study in which 1) There are two groups, one treatment group and one control group. The treatment group receives the treatment under investigation, and the control group receives either no treatment (placebo) or standard treatment. 2) Patients are randomly assigned to all groups. 

  • Randomized controlled trials are considered the “gold standard” in medical research. They lend themselves best to answering questions about the effectiveness of different therapies or interventions.
  • Randomization helps avoid the bias in choice of patients-to-treatment that a physician might be subject to. It also increases the probability that differences between the groups can be attributed to the treatment(s) under study.
  • Having a  control group allows for a comparison of treatments – e.g., treatment A produced favorable results 56% of the time versus treatment B in which only 25% of patients had favorable results.
  • There are certain types of questions on which randomized controlled studies cannot be done for ethical reasons, for instance, if patients were asked to undertake harmful experiences (like smoking) or denied any treatment beyond a placebo when there are known effective treatments.

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A type of randomized controlled clinical trial/study in which neither medical staff/physician nor the patient knows which of several possible treatments/therapies the patient is receiving.

  • Example : Studies of treatments that consist essentially of taking pills are very easy to do double blind – the patient takes one of two pills of identical size, shape, and color, and neither the patient nor the physician needs to know which is which.
  • A double blind study is the most rigorous clinical research design because, in addition to the randomization of subjects, which reduces the risk of bias, it can eliminate or minimize the placebo effect which is a further challenge to the validity of a study.

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Meta-analysis is a systematic, objective way to combine data from many studies, usually from randomized controlled clinical trials, and arrive at a pooled estimate of treatment effectiveness and statistical significance.

  • Meta-analysis can also combine data from case/control and cohort studies. The advantage to merging these data is that it increases sample size and allows for analyses that would not otherwise be possible.
  • They should not be confused with reviews of the literature or systematic reviews. 
  • Two problems with meta-analysis are publication bias (studies showing no effect or little effect are often not published and just “filed” away) and the quality of the design of the studies from which data is pulled. This can lead to misleading results when all the data on the subject from “published” literature are summarized.

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A systematic review is a comprehensive survey of a topic that takes great care to find all relevant studies of the highest level of evidence, published and unpublished, assess each study, synthesize the findings from individual studies in an unbiased, explicit and reproducible way and present a balanced and impartial summary of the findings with due consideration of any flaws in the evidence. In this way it can be used for the evaluation of either existing or new technologies and practices.   

A systematic review is more rigorous than a traditional literature review and attempts to reduce the influence of bias. In order to do this, a systematic review follows a formal process:

  • Clearly formulated research question
  • Published & unpublished (conferences, company reports, “file drawer reports”, etc.) literature is carefully searched for relevant research
  • Identified research is assessed according to an explicit methodology
  • Results of the critical assessment of the individual studies are combined
  • Final results are placed in context, addressing such issues are quality of the included studies, impact of bias and the applicability of the findings
  • The difference between a systematic review and a meta-analysis is that a systematic review looks at the whole picture (qualitative view), while a meta-analysis looks for the specific statistical picture (quantitative view). 

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R esearch Process in the Health Sciences  (35:37 min): Overview of the scientific research process in the health sciences. Follows the seven steps: defining the problem, reviewing the literature, formulating a hypothesis, choosing a research design, collecting data, analyzing the data and interpretation and report writing. Includes a set of additional readings and library resources.

Research Study Designs in the Health Sciences  (29:36 min): An overview of research study designs used by health sciences researchers. Covers case reports/case series, case control studies, cohort studies, correlational studies, cross-sectional studies, experimental studies (including randomized control trials), systematic reviews and meta-analysis.  Additional readings and library resources are also provided.

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How to Write a Research Design – Guide with Examples

Published by Alaxendra Bets at August 14th, 2021 , Revised On October 3, 2023

A research design is a structure that combines different components of research. It involves the use of different data collection and data analysis techniques logically to answer the  research questions .

It would be best to make some decisions about addressing the research questions adequately before starting the research process, which is achieved with the help of the research design.

Below are the key aspects of the decision-making process:

  • Data type required for research
  • Research resources
  • Participants required for research
  • Hypothesis based upon research question(s)
  • Data analysis  methodologies
  • Variables (Independent, dependent, and confounding)
  • The location and timescale for conducting the data
  • The time period required for research

The research design provides the strategy of investigation for your project. Furthermore, it defines the parameters and criteria to compile the data to evaluate results and conclude.

Your project’s validity depends on the data collection and  interpretation techniques.  A strong research design reflects a strong  dissertation , scientific paper, or research proposal .

Steps of research design

Step 1: Establish Priorities for Research Design

Before conducting any research study, you must address an important question: “how to create a research design.”

The research design depends on the researcher’s priorities and choices because every research has different priorities. For a complex research study involving multiple methods, you may choose to have more than one research design.

Multimethodology or multimethod research includes using more than one data collection method or research in a research study or set of related studies.

If one research design is weak in one area, then another research design can cover that weakness. For instance, a  dissertation analyzing different situations or cases will have more than one research design.

For example:

  • Experimental research involves experimental investigation and laboratory experience, but it does not accurately investigate the real world.
  • Quantitative research is good for the  statistical part of the project, but it may not provide an in-depth understanding of the  topic .
  • Also, correlational research will not provide experimental results because it is a technique that assesses the statistical relationship between two variables.

While scientific considerations are a fundamental aspect of the research design, It is equally important that the researcher think practically before deciding on its structure. Here are some questions that you should think of;

  • Do you have enough time to gather data and complete the write-up?
  • Will you be able to collect the necessary data by interviewing a specific person or visiting a specific location?
  • Do you have in-depth knowledge about the  different statistical analysis and data collection techniques to address the research questions  or test the  hypothesis ?

If you think that the chosen research design cannot answer the research questions properly, you can refine your research questions to gain better insight.

Step 2: Data Type you Need for Research

Decide on the type of data you need for your research. The type of data you need to collect depends on your research questions or research hypothesis. Two types of research data can be used to answer the research questions:

Primary Data Vs. Secondary Data

Qualitative vs. quantitative data.

Also, see; Research methods, design, and analysis .

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Step 3: Data Collection Techniques

Once you have selected the type of research to answer your research question, you need to decide where and how to collect the data.

It is time to determine your research method to address the  research problem . Research methods involve procedures, techniques, materials, and tools used for the study.

For instance, a dissertation research design includes the different resources and data collection techniques and helps establish your  dissertation’s structure .

The following table shows the characteristics of the most popularly employed research methods.

Research Methods

Step 4: Procedure of Data Analysis

Use of the  correct data and statistical analysis technique is necessary for the validity of your research. Therefore, you need to be certain about the data type that would best address the research problem. Choosing an appropriate analysis method is the final step for the research design. It can be split into two main categories;

Quantitative Data Analysis

The quantitative data analysis technique involves analyzing the numerical data with the help of different applications such as; SPSS, STATA, Excel, origin lab, etc.

This data analysis strategy tests different variables such as spectrum, frequencies, averages, and more. The research question and the hypothesis must be established to identify the variables for testing.

Qualitative Data Analysis

Qualitative data analysis of figures, themes, and words allows for flexibility and the researcher’s subjective opinions. This means that the researcher’s primary focus will be interpreting patterns, tendencies, and accounts and understanding the implications and social framework.

You should be clear about your research objectives before starting to analyze the data. For example, you should ask yourself whether you need to explain respondents’ experiences and insights or do you also need to evaluate their responses with reference to a certain social framework.

Step 5: Write your Research Proposal

The research design is an important component of a research proposal because it plans the project’s execution. You can share it with the supervisor, who would evaluate the feasibility and capacity of the results  and  conclusion .

Read our guidelines to write a research proposal  if you have already formulated your research design. The research proposal is written in the future tense because you are writing your proposal before conducting research.

The  research methodology  or research design, on the other hand, is generally written in the past tense.

How to Write a Research Design – Conclusion

A research design is the plan, structure, strategy of investigation conceived to answer the research question and test the hypothesis. The dissertation research design can be classified based on the type of data and the type of analysis.

Above mentioned five steps are the answer to how to write a research design. So, follow these steps to  formulate the perfect research design for your dissertation .

ResearchProspect writers have years of experience creating research designs that align with the dissertation’s aim and objectives. If you are struggling with your dissertation methodology chapter, you might want to look at our dissertation part-writing service.

Our dissertation writers can also help you with the full dissertation paper . No matter how urgent or complex your need may be, ResearchProspect can help. We also offer PhD level research paper writing services.

Frequently Asked Questions

What is research design.

Research design is a systematic plan that guides the research process, outlining the methodology and procedures for collecting and analysing data. It determines the structure of the study, ensuring the research question is answered effectively, reliably, and validly. It serves as the blueprint for the entire research project.

How to write a research design?

To write a research design, define your research question, identify the research method (qualitative, quantitative, or mixed), choose data collection techniques (e.g., surveys, interviews), determine the sample size and sampling method, outline data analysis procedures, and highlight potential limitations and ethical considerations for the study.

How to write the design section of a research paper?

In the design section of a research paper, describe the research methodology chosen and justify its selection. Outline the data collection methods, participants or samples, instruments used, and procedures followed. Detail any experimental controls, if applicable. Ensure clarity and precision to enable replication of the study by other researchers.

How to write a research design in methodology?

To write a research design in methodology, clearly outline the research strategy (e.g., experimental, survey, case study). Describe the sampling technique, participants, and data collection methods. Detail the procedures for data collection and analysis. Justify choices by linking them to research objectives, addressing reliability and validity.

You May Also Like

Here we explore what is research problem in dissertation with research problem examples to help you understand how and when to write a research problem.

Repository of ten perfect research question examples will provide you a better perspective about how to create research questions.

Find how to write research questions with the mentioned steps required for a perfect research question. Choose an interesting topic and begin your research.

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5 Research design

Research design is a comprehensive plan for data collection in an empirical research project. It is a ‘blueprint’ for empirical research aimed at answering specific research questions or testing specific hypotheses, and must specify at least three processes: the data collection process, the instrument development process, and the sampling process. The instrument development and sampling processes are described in the next two chapters, and the data collection process—which is often loosely called ‘research design’—is introduced in this chapter and is described in further detail in Chapters 9–12.

Broadly speaking, data collection methods can be grouped into two categories: positivist and interpretive. Positivist methods , such as laboratory experiments and survey research, are aimed at theory (or hypotheses) testing, while interpretive methods, such as action research and ethnography, are aimed at theory building. Positivist methods employ a deductive approach to research, starting with a theory and testing theoretical postulates using empirical data. In contrast, interpretive methods employ an inductive approach that starts with data and tries to derive a theory about the phenomenon of interest from the observed data. Often times, these methods are incorrectly equated with quantitative and qualitative research. Quantitative and qualitative methods refers to the type of data being collected—quantitative data involve numeric scores, metrics, and so on, while qualitative data includes interviews, observations, and so forth—and analysed (i.e., using quantitative techniques such as regression or qualitative techniques such as coding). Positivist research uses predominantly quantitative data, but can also use qualitative data. Interpretive research relies heavily on qualitative data, but can sometimes benefit from including quantitative data as well. Sometimes, joint use of qualitative and quantitative data may help generate unique insight into a complex social phenomenon that is not available from either type of data alone, and hence, mixed-mode designs that combine qualitative and quantitative data are often highly desirable.

Key attributes of a research design

The quality of research designs can be defined in terms of four key design attributes: internal validity, external validity, construct validity, and statistical conclusion validity.

Internal validity , also called causality, examines whether the observed change in a dependent variable is indeed caused by a corresponding change in a hypothesised independent variable, and not by variables extraneous to the research context. Causality requires three conditions: covariation of cause and effect (i.e., if cause happens, then effect also happens; if cause does not happen, effect does not happen), temporal precedence (cause must precede effect in time), and spurious correlation, or there is no plausible alternative explanation for the change. Certain research designs, such as laboratory experiments, are strong in internal validity by virtue of their ability to manipulate the independent variable (cause) via a treatment and observe the effect (dependent variable) of that treatment after a certain point in time, while controlling for the effects of extraneous variables. Other designs, such as field surveys, are poor in internal validity because of their inability to manipulate the independent variable (cause), and because cause and effect are measured at the same point in time which defeats temporal precedence making it equally likely that the expected effect might have influenced the expected cause rather than the reverse. Although higher in internal validity compared to other methods, laboratory experiments are by no means immune to threats of internal validity, and are susceptible to history, testing, instrumentation, regression, and other threats that are discussed later in the chapter on experimental designs. Nonetheless, different research designs vary considerably in their respective level of internal validity.

External validity or generalisability refers to whether the observed associations can be generalised from the sample to the population (population validity), or to other people, organisations, contexts, or time (ecological validity). For instance, can results drawn from a sample of financial firms in the United States be generalised to the population of financial firms (population validity) or to other firms within the United States (ecological validity)? Survey research, where data is sourced from a wide variety of individuals, firms, or other units of analysis, tends to have broader generalisability than laboratory experiments where treatments and extraneous variables are more controlled. The variation in internal and external validity for a wide range of research designs is shown in Figure 5.1.

Internal and external validity

Some researchers claim that there is a trade-off between internal and external validity—higher external validity can come only at the cost of internal validity and vice versa. But this is not always the case. Research designs such as field experiments, longitudinal field surveys, and multiple case studies have higher degrees of both internal and external validities. Personally, I prefer research designs that have reasonable degrees of both internal and external validities, i.e., those that fall within the cone of validity shown in Figure 5.1. But this should not suggest that designs outside this cone are any less useful or valuable. Researchers’ choice of designs are ultimately a matter of their personal preference and competence, and the level of internal and external validity they desire.

Construct validity examines how well a given measurement scale is measuring the theoretical construct that it is expected to measure. Many constructs used in social science research such as empathy, resistance to change, and organisational learning are difficult to define, much less measure. For instance, construct validity must ensure that a measure of empathy is indeed measuring empathy and not compassion, which may be difficult since these constructs are somewhat similar in meaning. Construct validity is assessed in positivist research based on correlational or factor analysis of pilot test data, as described in the next chapter.

Statistical conclusion validity examines the extent to which conclusions derived using a statistical procedure are valid. For example, it examines whether the right statistical method was used for hypotheses testing, whether the variables used meet the assumptions of that statistical test (such as sample size or distributional requirements), and so forth. Because interpretive research designs do not employ statistical tests, statistical conclusion validity is not applicable for such analysis. The different kinds of validity and where they exist at the theoretical/empirical levels are illustrated in Figure 5.2.

Different types of validity in scientific research

Improving internal and external validity

The best research designs are those that can ensure high levels of internal and external validity. Such designs would guard against spurious correlations, inspire greater faith in the hypotheses testing, and ensure that the results drawn from a small sample are generalisable to the population at large. Controls are required to ensure internal validity (causality) of research designs, and can be accomplished in five ways: manipulation, elimination, inclusion, and statistical control, and randomisation.

In manipulation , the researcher manipulates the independent variables in one or more levels (called ‘treatments’), and compares the effects of the treatments against a control group where subjects do not receive the treatment. Treatments may include a new drug or different dosage of drug (for treating a medical condition), a teaching style (for students), and so forth. This type of control is achieved in experimental or quasi-experimental designs, but not in non-experimental designs such as surveys. Note that if subjects cannot distinguish adequately between different levels of treatment manipulations, their responses across treatments may not be different, and manipulation would fail.

The elimination technique relies on eliminating extraneous variables by holding them constant across treatments, such as by restricting the study to a single gender or a single socioeconomic status. In the inclusion technique, the role of extraneous variables is considered by including them in the research design and separately estimating their effects on the dependent variable, such as via factorial designs where one factor is gender (male versus female). Such technique allows for greater generalisability, but also requires substantially larger samples. In statistical control , extraneous variables are measured and used as covariates during the statistical testing process.

Finally, the randomisation technique is aimed at cancelling out the effects of extraneous variables through a process of random sampling, if it can be assured that these effects are of a random (non-systematic) nature. Two types of randomisation are: random selection , where a sample is selected randomly from a population, and random assignment , where subjects selected in a non-random manner are randomly assigned to treatment groups.

Randomisation also ensures external validity, allowing inferences drawn from the sample to be generalised to the population from which the sample is drawn. Note that random assignment is mandatory when random selection is not possible because of resource or access constraints. However, generalisability across populations is harder to ascertain since populations may differ on multiple dimensions and you can only control for a few of those dimensions.

Popular research designs

As noted earlier, research designs can be classified into two categories—positivist and interpretive—depending on the goal of the research. Positivist designs are meant for theory testing, while interpretive designs are meant for theory building. Positivist designs seek generalised patterns based on an objective view of reality, while interpretive designs seek subjective interpretations of social phenomena from the perspectives of the subjects involved. Some popular examples of positivist designs include laboratory experiments, field experiments, field surveys, secondary data analysis, and case research, while examples of interpretive designs include case research, phenomenology, and ethnography. Note that case research can be used for theory building or theory testing, though not at the same time. Not all techniques are suited for all kinds of scientific research. Some techniques such as focus groups are best suited for exploratory research, others such as ethnography are best for descriptive research, and still others such as laboratory experiments are ideal for explanatory research. Following are brief descriptions of some of these designs. Additional details are provided in Chapters 9–12.

Experimental studies are those that are intended to test cause-effect relationships (hypotheses) in a tightly controlled setting by separating the cause from the effect in time, administering the cause to one group of subjects (the ‘treatment group’) but not to another group (‘control group’), and observing how the mean effects vary between subjects in these two groups. For instance, if we design a laboratory experiment to test the efficacy of a new drug in treating a certain ailment, we can get a random sample of people afflicted with that ailment, randomly assign them to one of two groups (treatment and control groups), administer the drug to subjects in the treatment group, but only give a placebo (e.g., a sugar pill with no medicinal value) to subjects in the control group. More complex designs may include multiple treatment groups, such as low versus high dosage of the drug or combining drug administration with dietary interventions. In a true experimental design , subjects must be randomly assigned to each group. If random assignment is not followed, then the design becomes quasi-experimental . Experiments can be conducted in an artificial or laboratory setting such as at a university (laboratory experiments) or in field settings such as in an organisation where the phenomenon of interest is actually occurring (field experiments). Laboratory experiments allow the researcher to isolate the variables of interest and control for extraneous variables, which may not be possible in field experiments. Hence, inferences drawn from laboratory experiments tend to be stronger in internal validity, but those from field experiments tend to be stronger in external validity. Experimental data is analysed using quantitative statistical techniques. The primary strength of the experimental design is its strong internal validity due to its ability to isolate, control, and intensively examine a small number of variables, while its primary weakness is limited external generalisability since real life is often more complex (i.e., involving more extraneous variables) than contrived lab settings. Furthermore, if the research does not identify ex ante relevant extraneous variables and control for such variables, such lack of controls may hurt internal validity and may lead to spurious correlations.

Field surveys are non-experimental designs that do not control for or manipulate independent variables or treatments, but measure these variables and test their effects using statistical methods. Field surveys capture snapshots of practices, beliefs, or situations from a random sample of subjects in field settings through a survey questionnaire or less frequently, through a structured interview. In cross-sectional field surveys , independent and dependent variables are measured at the same point in time (e.g., using a single questionnaire), while in longitudinal field surveys , dependent variables are measured at a later point in time than the independent variables. The strengths of field surveys are their external validity (since data is collected in field settings), their ability to capture and control for a large number of variables, and their ability to study a problem from multiple perspectives or using multiple theories. However, because of their non-temporal nature, internal validity (cause-effect relationships) are difficult to infer, and surveys may be subject to respondent biases (e.g., subjects may provide a ‘socially desirable’ response rather than their true response) which further hurts internal validity.

Secondary data analysis is an analysis of data that has previously been collected and tabulated by other sources. Such data may include data from government agencies such as employment statistics from the U.S. Bureau of Labor Services or development statistics by countries from the United Nations Development Program, data collected by other researchers (often used in meta-analytic studies), or publicly available third-party data, such as financial data from stock markets or real-time auction data from eBay. This is in contrast to most other research designs where collecting primary data for research is part of the researcher’s job. Secondary data analysis may be an effective means of research where primary data collection is too costly or infeasible, and secondary data is available at a level of analysis suitable for answering the researcher’s questions. The limitations of this design are that the data might not have been collected in a systematic or scientific manner and hence unsuitable for scientific research, since the data was collected for a presumably different purpose, they may not adequately address the research questions of interest to the researcher, and interval validity is problematic if the temporal precedence between cause and effect is unclear.

Case research is an in-depth investigation of a problem in one or more real-life settings (case sites) over an extended period of time. Data may be collected using a combination of interviews, personal observations, and internal or external documents. Case studies can be positivist in nature (for hypotheses testing) or interpretive (for theory building). The strength of this research method is its ability to discover a wide variety of social, cultural, and political factors potentially related to the phenomenon of interest that may not be known in advance. Analysis tends to be qualitative in nature, but heavily contextualised and nuanced. However, interpretation of findings may depend on the observational and integrative ability of the researcher, lack of control may make it difficult to establish causality, and findings from a single case site may not be readily generalised to other case sites. Generalisability can be improved by replicating and comparing the analysis in other case sites in a multiple case design .

Focus group research is a type of research that involves bringing in a small group of subjects (typically six to ten people) at one location, and having them discuss a phenomenon of interest for a period of one and a half to two hours. The discussion is moderated and led by a trained facilitator, who sets the agenda and poses an initial set of questions for participants, makes sure that the ideas and experiences of all participants are represented, and attempts to build a holistic understanding of the problem situation based on participants’ comments and experiences. Internal validity cannot be established due to lack of controls and the findings may not be generalised to other settings because of the small sample size. Hence, focus groups are not generally used for explanatory or descriptive research, but are more suited for exploratory research.

Action research assumes that complex social phenomena are best understood by introducing interventions or ‘actions’ into those phenomena and observing the effects of those actions. In this method, the researcher is embedded within a social context such as an organisation and initiates an action—such as new organisational procedures or new technologies—in response to a real problem such as declining profitability or operational bottlenecks. The researcher’s choice of actions must be based on theory, which should explain why and how such actions may cause the desired change. The researcher then observes the results of that action, modifying it as necessary, while simultaneously learning from the action and generating theoretical insights about the target problem and interventions. The initial theory is validated by the extent to which the chosen action successfully solves the target problem. Simultaneous problem solving and insight generation is the central feature that distinguishes action research from all other research methods, and hence, action research is an excellent method for bridging research and practice. This method is also suited for studying unique social problems that cannot be replicated outside that context, but it is also subject to researcher bias and subjectivity, and the generalisability of findings is often restricted to the context where the study was conducted.

Ethnography is an interpretive research design inspired by anthropology that emphasises that research phenomenon must be studied within the context of its culture. The researcher is deeply immersed in a certain culture over an extended period of time—eight months to two years—and during that period, engages, observes, and records the daily life of the studied culture, and theorises about the evolution and behaviours in that culture. Data is collected primarily via observational techniques, formal and informal interaction with participants in that culture, and personal field notes, while data analysis involves ‘sense-making’. The researcher must narrate her experience in great detail so that readers may experience that same culture without necessarily being there. The advantages of this approach are its sensitiveness to the context, the rich and nuanced understanding it generates, and minimal respondent bias. However, this is also an extremely time and resource-intensive approach, and findings are specific to a given culture and less generalisable to other cultures.

Selecting research designs

Given the above multitude of research designs, which design should researchers choose for their research? Generally speaking, researchers tend to select those research designs that they are most comfortable with and feel most competent to handle, but ideally, the choice should depend on the nature of the research phenomenon being studied. In the preliminary phases of research, when the research problem is unclear and the researcher wants to scope out the nature and extent of a certain research problem, a focus group (for an individual unit of analysis) or a case study (for an organisational unit of analysis) is an ideal strategy for exploratory research. As one delves further into the research domain, but finds that there are no good theories to explain the phenomenon of interest and wants to build a theory to fill in the unmet gap in that area, interpretive designs such as case research or ethnography may be useful designs. If competing theories exist and the researcher wishes to test these different theories or integrate them into a larger theory, positivist designs such as experimental design, survey research, or secondary data analysis are more appropriate.

Regardless of the specific research design chosen, the researcher should strive to collect quantitative and qualitative data using a combination of techniques such as questionnaires, interviews, observations, documents, or secondary data. For instance, even in a highly structured survey questionnaire, intended to collect quantitative data, the researcher may leave some room for a few open-ended questions to collect qualitative data that may generate unexpected insights not otherwise available from structured quantitative data alone. Likewise, while case research employ mostly face-to-face interviews to collect most qualitative data, the potential and value of collecting quantitative data should not be ignored. As an example, in a study of organisational decision-making processes, the case interviewer can record numeric quantities such as how many months it took to make certain organisational decisions, how many people were involved in that decision process, and how many decision alternatives were considered, which can provide valuable insights not otherwise available from interviewees’ narrative responses. Irrespective of the specific research design employed, the goal of the researcher should be to collect as much and as diverse data as possible that can help generate the best possible insights about the phenomenon of interest.

Social Science Research: Principles, Methods and Practices (Revised edition) Copyright © 2019 by Anol Bhattacherjee is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Sacred Heart University Library

Organizing Academic Research Papers: Types of Research Designs

  • Purpose of Guide
  • Design Flaws to Avoid
  • Glossary of Research Terms
  • Narrowing a Topic Idea
  • Broadening a Topic Idea
  • Extending the Timeliness of a Topic Idea
  • Academic Writing Style
  • Choosing a Title
  • Making an Outline
  • Paragraph Development
  • Executive Summary
  • Background Information
  • The Research Problem/Question
  • Theoretical Framework
  • Citation Tracking
  • Content Alert Services
  • Evaluating Sources
  • Primary Sources
  • Secondary Sources
  • Tertiary Sources
  • What Is Scholarly vs. Popular?
  • Qualitative Methods
  • Quantitative Methods
  • Using Non-Textual Elements
  • Limitations of the Study
  • Common Grammar Mistakes
  • Avoiding Plagiarism
  • Footnotes or Endnotes?
  • Further Readings
  • Annotated Bibliography
  • Dealing with Nervousness
  • Using Visual Aids
  • Grading Someone Else's Paper
  • How to Manage Group Projects
  • Multiple Book Review Essay
  • Reviewing Collected Essays
  • About Informed Consent
  • Writing Field Notes
  • Writing a Policy Memo
  • Writing a Research Proposal
  • Acknowledgements

Introduction

Before beginning your paper, you need to decide how you plan to design the study .

The research design refers to the overall strategy that you choose to integrate the different components of the study in a coherent and logical way, thereby, ensuring you will effectively address the research problem; it constitutes the blueprint for the collection, measurement, and analysis of data. Note that your research problem determines the type of design you can use, not the other way around!

General Structure and Writing Style

Action research design, case study design, causal design, cohort design, cross-sectional design, descriptive design, experimental design, exploratory design, historical design, longitudinal design, observational design, philosophical design, sequential design.

Kirshenblatt-Gimblett, Barbara. Part 1, What Is Research Design? The Context of Design. Performance Studies Methods Course syllabus . New York University, Spring 2006; Trochim, William M.K. Research Methods Knowledge Base . 2006.

The function of a research design is to ensure that the evidence obtained enables you to effectively address the research problem as unambiguously as possible. In social sciences research, obtaining evidence relevant to the research problem generally entails specifying the type of evidence needed to test a theory, to evaluate a program, or to accurately describe a phenomenon. However, researchers can often begin their investigations far too early, before they have thought critically about about what information is required to answer the study's research questions. Without attending to these design issues beforehand, the conclusions drawn risk being weak and unconvincing and, consequently, will fail to adequate address the overall research problem.

 Given this, the length and complexity of research designs can vary considerably, but any sound design will do the following things:

  • Identify the research problem clearly and justify its selection,
  • Review previously published literature associated with the problem area,
  • Clearly and explicitly specify hypotheses [i.e., research questions] central to the problem selected,
  • Effectively describe the data which will be necessary for an adequate test of the hypotheses and explain how such data will be obtained, and
  • Describe the methods of analysis which will be applied to the data in determining whether or not the hypotheses are true or false.

Kirshenblatt-Gimblett, Barbara. Part 1, What Is Research Design? The Context of Design. Performance Studies Methods Course syllabus . New Yortk University, Spring 2006.

Definition and Purpose

The essentials of action research design follow a characteristic cycle whereby initially an exploratory stance is adopted, where an understanding of a problem is developed and plans are made for some form of interventionary strategy. Then the intervention is carried out (the action in Action Research) during which time, pertinent observations are collected in various forms. The new interventional strategies are carried out, and the cyclic process repeats, continuing until a sufficient understanding of (or implement able solution for) the problem is achieved. The protocol is iterative or cyclical in nature and is intended to foster deeper understanding of a given situation, starting with conceptualizing and particularizing the problem and moving through several interventions and evaluations.

What do these studies tell you?

  • A collaborative and adaptive research design that lends itself to use in work or community situations.
  • Design focuses on pragmatic and solution-driven research rather than testing theories.
  • When practitioners use action research it has the potential to increase the amount they learn consciously from their experience. The action research cycle can also be regarded as a learning cycle.
  • Action search studies often have direct and obvious relevance to practice.
  • There are no hidden controls or preemption of direction by the researcher.

What these studies don't tell you?

  • It is harder to do than conducting conventional studies because the researcher takes on responsibilities for encouraging change as well as for research.
  • Action research is much harder to write up because you probably can’t use a standard format to report your findings effectively.
  • Personal over-involvement of the researcher may bias research results.
  • The cyclic nature of action research to achieve its twin outcomes of action (e.g. change) and research (e.g. understanding) is time-consuming and complex to conduct.

Gall, Meredith. Educational Research: An Introduction . Chapter 18, Action Research. 8th ed. Boston, MA: Pearson/Allyn and Bacon, 2007; Kemmis, Stephen and Robin McTaggart. “Participatory Action Research.” In Handbook of Qualitative Research . Norman Denzin and Yvonna S. Locoln, eds. 2nd ed. (Thousand Oaks, CA: SAGE, 2000), pp. 567-605.; Reason, Peter and Hilary Bradbury. Handbook of Action Research: Participative Inquiry and Practice . Thousand Oaks, CA: SAGE, 2001.

A case study is an in-depth study of a particular research problem rather than a sweeping statistical survey. It is often used to narrow down a very broad field of research into one or a few easily researchable examples. The case study research design is also useful for testing whether a specific theory and model actually applies to phenomena in the real world. It is a useful design when not much is known about a phenomenon.

  • Approach excels at bringing us to an understanding of a complex issue through detailed contextual analysis of a limited number of events or conditions and their relationships.
  • A researcher using a case study design can apply a vaiety of methodologies and rely on a variety of sources to investigate a research problem.
  • Design can extend experience or add strength to what is already known through previous research.
  • Social scientists, in particular, make wide use of this research design to examine contemporary real-life situations and provide the basis for the application of concepts and theories and extension of methods.
  • The design can provide detailed descriptions of specific and rare cases.
  • A single or small number of cases offers little basis for establishing reliability or to generalize the findings to a wider population of people, places, or things.
  • The intense exposure to study of the case may bias a researcher's interpretation of the findings.
  • Design does not facilitate assessment of cause and effect relationships.
  • Vital information may be missing, making the case hard to interpret.
  • The case may not be representative or typical of the larger problem being investigated.
  • If the criteria for selecting a case is because it represents a very unusual or unique phenomenon or problem for study, then your intepretation of the findings can only apply to that particular case.

Anastas, Jeane W. Research Design for Social Work and the Human Services . Chapter 4, Flexible Methods: Case Study Design. 2nd ed. New York: Columbia University Press, 1999; Stake, Robert E. The Art of Case Study Research . Thousand Oaks, CA: SAGE, 1995; Yin, Robert K. Case Study Research: Design and Theory . Applied Social Research Methods Series, no. 5. 3rd ed. Thousand Oaks, CA: SAGE, 2003.

Causality studies may be thought of as understanding a phenomenon in terms of conditional statements in the form, “If X, then Y.” This type of research is used to measure what impact a specific change will have on existing norms and assumptions. Most social scientists seek causal explanations that reflect tests of hypotheses. Causal effect (nomothetic perspective) occurs when variation in one phenomenon, an independent variable, leads to or results, on average, in variation in another phenomenon, the dependent variable.

Conditions necessary for determining causality:

  • Empirical association--a valid conclusion is based on finding an association between the independent variable and the dependent variable.
  • Appropriate time order--to conclude that causation was involved, one must see that cases were exposed to variation in the independent variable before variation in the dependent variable.
  • Nonspuriousness--a relationship between two variables that is not due to variation in a third variable.
  • Causality research designs helps researchers understand why the world works the way it does through the process of proving a causal link between variables and eliminating other possibilities.
  • Replication is possible.
  • There is greater confidence the study has internal validity due to the systematic subject selection and equity of groups being compared.
  • Not all relationships are casual! The possibility always exists that, by sheer coincidence, two unrelated events appear to be related [e.g., Punxatawney Phil could accurately predict the duration of Winter for five consecutive years but, the fact remains, he's just a big, furry rodent].
  • Conclusions about causal relationships are difficult to determine due to a variety of extraneous and confounding variables that exist in a social environment. This means causality can only be inferred, never proven.
  • If two variables are correlated, the cause must come before the effect. However, even though two variables might be causally related, it can sometimes be difficult to determine which variable comes first and therefore to establish which variable is the actual cause and which is the  actual effect.

Bachman, Ronet. The Practice of Research in Criminology and Criminal Justice . Chapter 5, Causation and Research Designs. 3rd ed.  Thousand Oaks, CA: Pine Forge Press, 2007; Causal Research Design: Experimentation. Anonymous SlideShare Presentation ; Gall, Meredith. Educational Research: An Introduction . Chapter 11, Nonexperimental Research: Correlational Designs. 8th ed. Boston, MA: Pearson/Allyn and Bacon, 2007; Trochim, William M.K. Research Methods Knowledge Base . 2006.

Often used in the medical sciences, but also found in the applied social sciences, a cohort study generally refers to a study conducted over a period of time involving members of a population which the subject or representative member comes from, and who are united by some commonality or similarity. Using a quantitative framework, a cohort study makes note of statistical occurrence within a specialized subgroup, united by same or similar characteristics that are relevant to the research problem being investigated, r ather than studying statistical occurrence within the general population. Using a qualitative framework, cohort studies generally gather data using methods of observation. Cohorts can be either "open" or "closed."

  • Open Cohort Studies [dynamic populations, such as the population of Los Angeles] involve a population that is defined just by the state of being a part of the study in question (and being monitored for the outcome). Date of entry and exit from the study is individually defined, therefore, the size of the study population is not constant. In open cohort studies, researchers can only calculate rate based data, such as, incidence rates and variants thereof.
  • Closed Cohort Studies [static populations, such as patients entered into a clinical trial] involve participants who enter into the study at one defining point in time and where it is presumed that no new participants can enter the cohort. Given this, the number of study participants remains constant (or can only decrease).
  • The use of cohorts is often mandatory because a randomized control study may be unethical. For example, you cannot deliberately expose people to asbestos, you can only study its effects on those who have already been exposed. Research that measures risk factors  often relies on cohort designs.
  • Because cohort studies measure potential causes before the outcome has occurred, they can demonstrate that these “causes” preceded the outcome, thereby avoiding the debate as to which is the cause and which is the effect.
  • Cohort analysis is highly flexible and can provide insight into effects over time and related to a variety of different types of changes [e.g., social, cultural, political, economic, etc.].
  • Either original data or secondary data can be used in this design.
  • In cases where a comparative analysis of two cohorts is made [e.g., studying the effects of one group exposed to asbestos and one that has not], a researcher cannot control for all other factors that might differ between the two groups. These factors are known as confounding variables.
  • Cohort studies can end up taking a long time to complete if the researcher must wait for the conditions of interest to develop within the group. This also increases the chance that key variables change during the course of the study, potentially impacting the validity of the findings.
  • Because of the lack of randominization in the cohort design, its external validity is lower than that of study designs where the researcher randomly assigns participants.

Healy P, Devane D. “Methodological Considerations in Cohort Study Designs.” Nurse Researcher 18 (2011): 32-36;  Levin, Kate Ann. Study Design IV: Cohort Studies. Evidence-Based Dentistry 7 (2003): 51–52; Study Design 101 . Himmelfarb Health Sciences Library. George Washington University, November 2011; Cohort Study . Wikipedia.

Cross-sectional research designs have three distinctive features: no time dimension, a reliance on existing differences rather than change following intervention; and, groups are selected based on existing differences rather than random allocation. The cross-sectional design can only measure diffrerences between or from among a variety of people, subjects, or phenomena rather than change. As such, researchers using this design can only employ a relative passive approach to making causal inferences based on findings.

  • Cross-sectional studies provide a 'snapshot' of the outcome and the characteristics associated with it, at a specific point in time.
  • Unlike the experimental design where there is an active intervention by the researcher to produce and measure change or to create differences, cross-sectional designs focus on studying and drawing inferences from existing differences between people, subjects, or phenomena.
  • Entails collecting data at and concerning one point in time. While longitudinal studies involve taking multiple measures over an extended period of time, cross-sectional research is focused on finding relationships between variables at one moment in time.
  • Groups identified for study are purposely selected based upon existing differences in the sample rather than seeking random sampling.
  • Cross-section studies are capable of using data from a large number of subjects and, unlike observational studies, is not geographically bound.
  • Can estimate prevalence of an outcome of interest because the sample is usually taken from the whole population.
  • Because cross-sectional designs generally use survey techniques to gather data, they are relatively inexpensive and take up little time to conduct.
  • Finding people, subjects, or phenomena to study that are very similar except in one specific variable can be difficult.
  • Results are static and time bound and, therefore, give no indication of a sequence of events or reveal historical contexts.
  • Studies cannot be utilized to establish cause and effect relationships.
  • Provide only a snapshot of analysis so there is always the possibility that a study could have differing results if another time-frame had been chosen.
  • There is no follow up to the findings.

Hall, John. “Cross-Sectional Survey Design.” In Encyclopedia of Survey Research Methods. Paul J. Lavrakas, ed. (Thousand Oaks, CA: Sage, 2008), pp. 173-174; Helen Barratt, Maria Kirwan. Cross-Sectional Studies: Design, Application, Strengths and Weaknesses of Cross-Sectional Studies . Healthknowledge, 2009. Cross-Sectional Study . Wikipedia.

Descriptive research designs help provide answers to the questions of who, what, when, where, and how associated with a particular research problem; a descriptive study cannot conclusively ascertain answers to why. Descriptive research is used to obtain information concerning the current status of the phenomena and to describe "what exists" with respect to variables or conditions in a situation.

  • The subject is being observed in a completely natural and unchanged natural environment. True experiments, whilst giving analyzable data, often adversely influence the normal behavior of the subject.
  • Descriptive research is often used as a pre-cursor to more quantitatively research designs, the general overview giving some valuable pointers as to what variables are worth testing quantitatively.
  • If the limitations are understood, they can be a useful tool in developing a more focused study.
  • Descriptive studies can yield rich data that lead to important recommendations.
  • Appoach collects a large amount of data for detailed analysis.
  • The results from a descriptive research can not be used to discover a definitive answer or to disprove a hypothesis.
  • Because descriptive designs often utilize observational methods [as opposed to quantitative methods], the results cannot be replicated.
  • The descriptive function of research is heavily dependent on instrumentation for measurement and observation.

Anastas, Jeane W. Research Design for Social Work and the Human Services . Chapter 5, Flexible Methods: Descriptive Research. 2nd ed. New York: Columbia University Press, 1999;  McNabb, Connie. Descriptive Research Methodologies . Powerpoint Presentation; Shuttleworth, Martyn. Descriptive Research Design , September 26, 2008. Explorable.com website.

A blueprint of the procedure that enables the researcher to maintain control over all factors that may affect the result of an experiment. In doing this, the researcher attempts to determine or predict what may occur. Experimental Research is often used where there is time priority in a causal relationship (cause precedes effect), there is consistency in a causal relationship (a cause will always lead to the same effect), and the magnitude of the correlation is great. The classic experimental design specifies an experimental group and a control group. The independent variable is administered to the experimental group and not to the control group, and both groups are measured on the same dependent variable. Subsequent experimental designs have used more groups and more measurements over longer periods. True experiments must have control, randomization, and manipulation.

  • Experimental research allows the researcher to control the situation. In so doing, it allows researchers to answer the question, “what causes something to occur?”
  • Permits the researcher to identify cause and effect relationships between variables and to distinguish placebo effects from treatment effects.
  • Experimental research designs support the ability to limit alternative explanations and to infer direct causal relationships in the study.
  • Approach provides the highest level of evidence for single studies.
  • The design is artificial, and results may not generalize well to the real world.
  • The artificial settings of experiments may alter subject behaviors or responses.
  • Experimental designs can be costly if special equipment or facilities are needed.
  • Some research problems cannot be studied using an experiment because of ethical or technical reasons.
  • Difficult to apply ethnographic and other qualitative methods to  experimental designed research studies.

Anastas, Jeane W. Research Design for Social Work and the Human Services . Chapter 7, Flexible Methods: Experimental Research. 2nd ed. New York: Columbia University Press, 1999; Chapter 2: Research Design, Experimental Designs . School of Psychology, University of New England, 2000; Experimental Research. Research Methods by Dummies. Department of Psychology. California State University, Fresno, 2006; Trochim, William M.K. Experimental Design . Research Methods Knowledge Base. 2006; Rasool, Shafqat. Experimental Research . Slideshare presentation.

An exploratory design is conducted about a research problem when there are few or no earlier studies to refer to. The focus is on gaining insights and familiarity for later investigation or undertaken when problems are in a preliminary stage of investigation.

The goals of exploratory research are intended to produce the following possible insights:

  • Familiarity with basic details, settings and concerns.
  • Well grounded picture of the situation being developed.
  • Generation of new ideas and assumption, development of tentative theories or hypotheses.
  • Determination about whether a study is feasible in the future.
  • Issues get refined for more systematic investigation and formulation of new research questions.
  • Direction for future research and techniques get developed.
  • Design is a useful approach for gaining background information on a particular topic.
  • Exploratory research is flexible and can address research questions of all types (what, why, how).
  • Provides an opportunity to define new terms and clarify existing concepts.
  • Exploratory research is often used to generate formal hypotheses and develop more precise research problems.
  • Exploratory studies help establish research priorities.
  • Exploratory research generally utilizes small sample sizes and, thus, findings are typically not generalizable to the population at large.
  • The exploratory nature of the research inhibits an ability to make definitive conclusions about the findings.
  • The research process underpinning exploratory studies is flexible but often unstructured, leading to only tentative results that have limited value in decision-making.
  • Design lacks rigorous standards applied to methods of data gathering and analysis because one of the areas for exploration could be to determine what method or methodologies could best fit the research problem.

Cuthill, Michael. “Exploratory Research: Citizen Participation, Local Government, and Sustainable Development in Australia.” Sustainable Development 10 (2002): 79-89; Taylor, P. J., G. Catalano, and D.R.F. Walker. “Exploratory Analysis of the World City Network.” Urban Studies 39 (December 2002): 2377-2394; Exploratory Research . Wikipedia.

The purpose of a historical research design is to collect, verify, and synthesize evidence from the past to establish facts that defend or refute your hypothesis. It uses secondary sources and a variety of primary documentary evidence, such as, logs, diaries, official records, reports, archives, and non-textual information [maps, pictures, audio and visual recordings]. The limitation is that the sources must be both authentic and valid.

  • The historical research design is unobtrusive; the act of research does not affect the results of the study.
  • The historical approach is well suited for trend analysis.
  • Historical records can add important contextual background required to more fully understand and interpret a research problem.
  • There is no possibility of researcher-subject interaction that could affect the findings.
  • Historical sources can be used over and over to study different research problems or to replicate a previous study.
  • The ability to fulfill the aims of your research are directly related to the amount and quality of documentation available to understand the research problem.
  • Since historical research relies on data from the past, there is no way to manipulate it to control for contemporary contexts.
  • Interpreting historical sources can be very time consuming.
  • The sources of historical materials must be archived consistentally to ensure access.
  • Original authors bring their own perspectives and biases to the interpretation of past events and these biases are more difficult to ascertain in historical resources.
  • Due to the lack of control over external variables, historical research is very weak with regard to the demands of internal validity.
  • It rare that the entirety of historical documentation needed to fully address a research problem is available for interpretation, therefore, gaps need to be acknowledged.

Savitt, Ronald. “Historical Research in Marketing.” Journal of Marketing 44 (Autumn, 1980): 52-58;  Gall, Meredith. Educational Research: An Introduction . Chapter 16, Historical Research. 8th ed. Boston, MA: Pearson/Allyn and Bacon, 2007.

A longitudinal study follows the same sample over time and makes repeated observations. With longitudinal surveys, for example, the same group of people is interviewed at regular intervals, enabling researchers to track changes over time and to relate them to variables that might explain why the changes occur. Longitudinal research designs describe patterns of change and help establish the direction and magnitude of causal relationships. Measurements are taken on each variable over two or more distinct time periods. This allows the researcher to measure change in variables over time. It is a type of observational study and is sometimes referred to as a panel study.

  • Longitudinal data allow the analysis of duration of a particular phenomenon.
  • Enables survey researchers to get close to the kinds of causal explanations usually attainable only with experiments.
  • The design permits the measurement of differences or change in a variable from one period to another [i.e., the description of patterns of change over time].
  • Longitudinal studies facilitate the prediction of future outcomes based upon earlier factors.
  • The data collection method may change over time.
  • Maintaining the integrity of the original sample can be difficult over an extended period of time.
  • It can be difficult to show more than one variable at a time.
  • This design often needs qualitative research to explain fluctuations in the data.
  • A longitudinal research design assumes present trends will continue unchanged.
  • It can take a long period of time to gather results.
  • There is a need to have a large sample size and accurate sampling to reach representativness.

Anastas, Jeane W. Research Design for Social Work and the Human Services . Chapter 6, Flexible Methods: Relational and Longitudinal Research. 2nd ed. New York: Columbia University Press, 1999; Kalaian, Sema A. and Rafa M. Kasim. "Longitudinal Studies." In Encyclopedia of Survey Research Methods . Paul J. Lavrakas, ed. (Thousand Oaks, CA: Sage, 2008), pp. 440-441; Ployhart, Robert E. and Robert J. Vandenberg. "Longitudinal Research: The Theory, Design, and Analysis of Change.” Journal of Management 36 (January 2010): 94-120; Longitudinal Study . Wikipedia.

This type of research design draws a conclusion by comparing subjects against a control group, in cases where the researcher has no control over the experiment. There are two general types of observational designs. In direct observations, people know that you are watching them. Unobtrusive measures involve any method for studying behavior where individuals do not know they are being observed. An observational study allows a useful insight into a phenomenon and avoids the ethical and practical difficulties of setting up a large and cumbersome research project.

  • Observational studies are usually flexible and do not necessarily need to be structured around a hypothesis about what you expect to observe (data is emergent rather than pre-existing).
  • The researcher is able to collect a depth of information about a particular behavior.
  • Can reveal interrelationships among multifaceted dimensions of group interactions.
  • You can generalize your results to real life situations.
  • Observational research is useful for discovering what variables may be important before applying other methods like experiments.
  • Observation researchd esigns account for the complexity of group behaviors.
  • Reliability of data is low because seeing behaviors occur over and over again may be a time consuming task and difficult to replicate.
  • In observational research, findings may only reflect a unique sample population and, thus, cannot be generalized to other groups.
  • There can be problems with bias as the researcher may only "see what they want to see."
  • There is no possiblility to determine "cause and effect" relationships since nothing is manipulated.
  • Sources or subjects may not all be equally credible.
  • Any group that is studied is altered to some degree by the very presence of the researcher, therefore, skewing to some degree any data collected (the Heisenburg Uncertainty Principle).

Atkinson, Paul and Martyn Hammersley. “Ethnography and Participant Observation.” In Handbook of Qualitative Research . Norman K. Denzin and Yvonna S. Lincoln, eds. (Thousand Oaks, CA: Sage, 1994), pp. 248-261; Observational Research. Research Methods by Dummies. Department of Psychology. California State University, Fresno, 2006; Patton Michael Quinn. Qualitiative Research and Evaluation Methods . Chapter 6, Fieldwork Strategies and Observational Methods. 3rd ed. Thousand Oaks, CA: Sage, 2002; Rosenbaum, Paul R. Design of Observational Studies . New York: Springer, 2010.

Understood more as an broad approach to examining a research problem than a methodological design, philosophical analysis and argumentation is intended to challenge deeply embedded, often intractable, assumptions underpinning an area of study. This approach uses the tools of argumentation derived from philosophical traditions, concepts, models, and theories to critically explore and challenge, for example, the relevance of logic and evidence in academic debates, to analyze arguments about fundamental issues, or to discuss the root of existing discourse about a research problem. These overarching tools of analysis can be framed in three ways:

  • Ontology -- the study that describes the nature of reality; for example, what is real and what is not, what is fundamental and what is derivative?
  • Epistemology -- the study that explores the nature of knowledge; for example, on what does knowledge and understanding depend upon and how can we be certain of what we know?
  • Axiology -- the study of values; for example, what values does an individual or group hold and why? How are values related to interest, desire, will, experience, and means-to-end? And, what is the difference between a matter of fact and a matter of value?
  • Can provide a basis for applying ethical decision-making to practice.
  • Functions as a means of gaining greater self-understanding and self-knowledge about the purposes of research.
  • Brings clarity to general guiding practices and principles of an individual or group.
  • Philosophy informs methodology.
  • Refine concepts and theories that are invoked in relatively unreflective modes of thought and discourse.
  • Beyond methodology, philosophy also informs critical thinking about epistemology and the structure of reality (metaphysics).
  • Offers clarity and definition to the practical and theoretical uses of terms, concepts, and ideas.
  • Limited application to specific research problems [answering the "So What?" question in social science research].
  • Analysis can be abstract, argumentative, and limited in its practical application to real-life issues.
  • While a philosophical analysis may render problematic that which was once simple or taken-for-granted, the writing can be dense and subject to unnecessary jargon, overstatement, and/or excessive quotation and documentation.
  • There are limitations in the use of metaphor as a vehicle of philosophical analysis.
  • There can be analytical difficulties in moving from philosophy to advocacy and between abstract thought and application to the phenomenal world.

Chapter 4, Research Methodology and Design . Unisa Institutional Repository (UnisaIR), University of South Africa;  Labaree, Robert V. and Ross Scimeca. “The Philosophical Problem of Truth in Librarianship.” The Library Quarterly 78 (January 2008): 43-70; Maykut, Pamela S. Beginning Qualitative Research: A Philosophic and Practical Guide . Washington, D.C.: Falmer Press, 1994; Stanford Encyclopedia of Philosophy . Metaphysics Research Lab, CSLI, Stanford University, 2013.

  • The researcher has a limitless option when it comes to sample size and the sampling schedule.
  • Due to the repetitive nature of this research design, minor changes and adjustments can be done during the initial parts of the study to correct and hone the research method. Useful design for exploratory studies.
  • There is very little effort on the part of the researcher when performing this technique. It is generally not expensive, time consuming, or workforce extensive.
  • Because the study is conducted serially, the results of one sample are known before the next sample is taken and analyzed.
  • The sampling method is not representative of the entire population. The only possibility of approaching representativeness is when the researcher chooses to use a very large sample size significant enough to represent a significant portion of the entire population. In this case, moving on to study a second or more sample can be difficult.
  • Because the sampling technique is not randomized, the design cannot be used to create conclusions and interpretations that pertain to an entire population. Generalizability from findings is limited.
  • Difficult to account for and interpret variation from one sample to another over time, particularly when using qualitative methods of data collection.

Rebecca Betensky, Harvard University, Course Lecture Note slides ; Cresswell, John W. Et al. “Advanced Mixed-Methods Research Designs.” In Handbook of Mixed Methods in Social and Behavioral Research . Abbas Tashakkori and Charles Teddle, eds. (Thousand Oaks, CA: Sage, 2003), pp. 209-240; Nataliya V. Ivankova. “Using Mixed-Methods Sequential Explanatory Design: From Theory to Practice.” Field Methods 18 (February 2006): 3-20; Bovaird, James A. and Kevin A. Kupzyk. “Sequential Design.” In Encyclopedia of Research Design . Neil J. Salkind, ed. Thousand Oaks, CA: Sage, 2010; Sequential Analysis . Wikipedia.  

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design of research study

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Study Designs: A Complete Guide

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Study Designs: Basics of Research

Study designs are paramount in research. From generating a scientific question and testing a hypothesis to publishing a scientific paper, research teams need to plan and develop a relevant study design, which can suit their experimental goals and financial strategies.

Designing a study is an exciting process. Since experiments in both physical and life sciences aim to establish a causal relationship between variables, each study design should be adapted to the basics of research accordingly. Of course, the first step for every team is to formulate a clear research problem, based on in-depth literature research. Then, research hypotheses, roles, and experimental methods, such as data collection and analysis, should be established clearly. Most of all, when designing and conducting a study, researchers need to follow safety and ethical regulations – always aiming for patients’ well-being.

Designing a study, however, is also a challenging task. Financial demands, time delays, and ethical issues seem to sabotage medical research. What’s more, when it comes to medicine, safety and efficacy become crucial.

Therefore, when choosing a study design, experts need to be familiar with all basics, specifications, limitations, and benefits of all types of study designs.

Study Designs: Choose the Right One

Before experts proceed with choosing a design and creating a study within medical settings, there are a few research steps and terms that need to be clarified (Peat, 2011)

Descriptive Vs. Experimental Studies:

While each study design can be described as the procedure of employing research methods to recruit participants, administer interventions, and collect data, descriptive and experimental studies should be differentiated.

Descriptive studies refer to situations in which vital research factors, such as gender or age, cannot be modified. In other words, descriptive studies identify behaviors but can’t make predictions or reveal causality. Thus, when employing descriptive studies, researchers become observers and analysts. Descriptive studies simply provide a snapshot of the current situation (Stangor, 2011).

Another powerful method is a correlation. A correlational study can describe, discover or predict the way research variables are connected – without manipulating them.

On the other hand, experimental studies give researchers the unique opportunity to modify and control variables to test research hypotheses. For instance, when implementing experimental studies, experts can modify various aspects of research – let’s say via administering a novice drug treatment across various groups. As a result, experimental studies are perceived as more powerful when compared to descriptive studies, and consequently, they are widely used in medical research.

Qualitative Vs. Quantitate Studies:

Another important difference between studies is their qualitative or quantitative nature (Moffatt, 2006). While quantitative methods rely on conventional data collection and statistical procedures, qualitative studies involve open questions and other in-depth methods, such as interviews with patients.

As mentioned above, quantitative studies help researchers collect data and transform it into statistics. Such studies are well structured and can include large samples. As a result, they are widely used in research and medical practice.

On the other hand, qualitative studies can help researchers gain insights and generate testable hypotheses. They can be used parallel to quantitative studies to explore patients’ feelings, attitudes towards a new treatment, and personal tactics to cope with a disease.

Phases of Clinical Trials

Also, when it comes to medical trials, there are four different phases according to which studies can be divided (Peat, 2011). As a matter of fact, some rare studies may include Phase 0. Note that this differentiation comes from the fact that patients’ safety always comes first.

Phase I studies aim to test the safety aspect of all new medical interventions. Usually, new interventions and drugs are tested on animals and a small group of volunteers. Still, ethics and safety are the main objectives. Note that since animals are used to develop and test new medical treatments, the ethics of animal research may challenge conventional methods and medicine (Festing & Wilkinson, 2007).

Phase II studies include a larger sample of participants and aim to test the efficacy of a treatment. Note that efficacy can be defined as the effect of a treatment in ideal conditions – whether an intervention does more good than harm under ideal options. Here placebo can also be employed. This can be the case only if the employment of a placebo won’t breach ethical and safety issues. In other words, researchers cannot deny a life-saving treatment just to test a placebo control group.

Phases III studies can be conducted after safety and efficacy have been established. Such studies include randomized trials and multicenter studies. In fact, they aim to test the effectiveness and equivalence of the treatment. In other words, Phase III studies aim to test the effect of the treatment in less ideal circumstances and routine practices, which is the so-called effectiveness, and the extent to which the new treatment relates to an existing treatment, which is the so-called equivalence.

Last but not the least, Phase IV studies can also be implemented. They are crucial in medical research as they aim to test any possible rare side effects of a new treatment or intervention in the long-term.

Study Designs: Types

Now, when it’s clear that each study design can only benefit practice, let’s explore some of the most common types of study designs used in medical research. There’s no right and wrong as there’s no such a thing as the one-size-fits-all approach in medicine.

Meta-analysis

Meta-analysis is a study design, which is a powerful research method. It’s based on data collected from different studies. Meta-analysis can also be described as quantitative and epidemiological study design. In fact, a rigorous meta-analysis is a great approach to evidence-based medicine.

Since this design involves the profound analysis of previous studies, a meta-analysis may have the potential to reveal hidden insights and relationships, such as possible health risks related to a new treatment and medical interventions. Not surprisingly, this particular aspect is one of the main advantages of meta-analyses (Peat, 2011).

However, as meta-analysis requires the use of complex data and quantitative review of the literature, failing to identify all existing studies in literature may lead to wrong conclusions and sabotage research.

Systematic Review

The systematic review is another common type of research used in the assessment of literature and studies, which addresses a particular health-related issue (Cochrane Handbook for Systematic Reviews of Interventions).

Systematic reviews can be used to summarize the results of all available medical studies and controlled trials. In fact, they can provide vital information about the effectiveness of an intervention. Note that systematic reviews can include meta-analyses.

Nevertheless, one of the main disadvantages is that, as mentioned above, failing to collect and research complicated data may lead to erroneous conclusions and crash research.

Randomized Controlled Trials

Randomized controlled trials are among the most rigorous study designs implemented in clinical research. These trials are defined as controlled experiments that give researchers the chance to test various interventions in random order. Randomized trials can also be classified as quantitative and comparative studies because research outcomes can be measured and compared easily.

To be more precise – as the name suggests- randomized controlled trials are studies in which subjects are allocated to conditions and interventions at random (Peat, 2011). The method of allocating by chance alone helps experts exclude interfering factors, such as selection bias. Note that double binding can also be used to avoid bias and other prognostics factors.

Since the subjects are allocated to receive different interventions (new treatment, existing treatment, placebo, or no intervention) at random, randomized controlled trials reveal an outstanding advantage when compared to other study designs. By implementing randomized controlled trials in research, experts have the unique opportunity to check efficacy, effectiveness, equivalence, and causation. On top of that, vital cofounders and factors, such as environmental exposure, can also be compared and assessed. What’s more, each subject has an equal chance to be in a control group or treatment, which can help generalizability. Yet, consent is mandatory.

However, one of the main limitations consists in the fact that this study design requires large samples. The size of the sample matters to measure adverse effects and other long-term outcomes that may occur with time. For this purpose, though, Phase IV surveys can be used. In fact, the size of the sample is also crucial in determining statistical significance in medical conditions that can have only minimal improvement (for instance, chronic conditions like asthma).

An example of a double-blinded randomized trial is a study conducted by Idris and colleagues (1993). The team aimed to test the equivalence of treatment with a bronchodilator via a nebulizer and the metered-dose inhaler for acute asthma. Patients (N=35) who were attending two emergence asthma departments were included. 20 patients received treatment by a nebulizer and 15 – by an inhaler and placebo via a nebulizer. The study didn’t find any significant difference between groups but noted quicker effects of treatment delivered via inhalers. However, there are various limitations in this study. One of the biggest disadvantages is the small sample and the lack of measurement of outcomes, such as the number of discharges.

Placebo-Controlled Trials

Placebo-controlled trials are an important aspect of randomized controlled trials. Placebo groups are often beneficial in medicine. Still, a placebo can only be used when researchers are uncertain about which treatment is the best for patients (Peat, 2011). Often Phase II studies implement placebo groups, and only with small samples in the short-term.

Nevertheless, the use of a placebo control group can raise some ethical issues; for instance, in cases when subjects are denied the best treatment. Therefore, as explained above, the use of a placebo can only be justified when experts are uncertain which treatment is the best. Unfortunately, there were cases of patients who had been withheld from receiving a beneficial treatment and left in a placebo group for long periods.

An example of a placebo trial, for instance, was a study on asthma that aimed to test the use of leukotriene receptor agonists against placebo (Ferreira, 2001). Note that the next logical step, if effective and efficacy were revealed, would be to conduct Phase III and Phase IV studies to compare effectiveness.

Pragmatic Trials

Since clinical trials can be divided into two categories – pragmatic and explanatory trials, we should focus on pragmatic trials (Tosh et al., 2011). Pragmatic trials are used to assess the effectiveness of medical interventions in real-life practices. On the other hand, explanatory trials test the effectiveness of an intervention under optimal conditions. To be more precise, pragmatic trials are a variation of the randomized controlled trial designs which means that participants are allocated at random.

A major advantage of this design is the fact that pragmatic designs measure effectiveness, not efficacy, and aim to test if a new treatment is better than current treatment. Complex methods, survival rates, and other factors that are patient-oriented are also a focus of research. These studies employ ‘intention-to-treat’ methods to improve patients’ physical and emotional well-being. In order words, pragmatic trials help experts choose the best treatment available to help patients.

However, let’s not forget that blinding is not always possible in practice, which can be one of the biggest limitations of all pragmatic studies. Often, to avoid drop-out rates, researchers can organize a run-in phase before randomization and give time for the subjects to decide if they want to participate or not. Identifying non-complaint subjects may affect the generalizability of results, but smaller samples may prevent delays and dropouts.

An example of a pragmatic study is the randomized trial designed by Laidlaw and colleagues (1998) to test the effectiveness of second eye cataract surgery, following the first eye. Out of 807 subjects, 208 consented to participate. Questions regarding one’s visual difficulties along with visual tests were given to participants. The team proved that second surgery might lead to some improvements. Still, subjective information should be interpreted carefully.

Cross-over Trials

Cross-over trials are also a powerful study design. Just like with randomized trials, they involve the procedure of researchers allocating subjects randomly. However, the difference here is that subjects receive two or more treatments one after another; so, the randomization refers to the order patients receive each treatment (Peat, 2011). In other words, this design is a repeated measurements design, and subjects cross over treatments during the study. In comparison, in parallel studies subjects stay on the same treatment during the whole trial.

Having one subject going through multiple treatments is, in fact, one of the biggest pluses of this study design. Thus, cross-over trials are powerful methods with each subject serving as their own control group. This also means that big samples are not a must and even fewer subjects can be used to obtain meaningful results. Note that cross-over trials work the best for chronic diseases where there’s no absolute treatment for patients but some slight improvements in life.

Nevertheless, there are some disadvantages to this design. If a subject drops out after the second treatment, their results need to be excluded from all analyses. Also, there might be a ‘carry-over’ effect; this means that subjects whose health has improved after the first treatment carry this improvement in the second phase. To resolve the ‘carry-over’ effect, experts can organize a ‘wash-out’ period, something that should be considered during the design stage of the study. Of course, lack of treatment during the wash-out period should not have a negative effect on patients’ health.

Ellaway and colleagues (1999) organized a cross-over trial to measure the L-carnitine effectiveness in improving functional limitations in girls with Rett syndrome. 35 girls were randomized and received either: 1) eight weeks of L-carnitine, washout of four weeks, and eight weeks of placebo; or 2) eight weeks of placebo, washout of four weeks, and eight weeks of L-carnitine. Note that -carnitine proved to be effective in patients with classical Rett syndrome.

Zelen’s Design

Zelen’s design or randomized consent design is also a randomized design, but randomization occurs before consent. In fact, consent is obtained only from the subjects allocated to an experimental treatment. When it comes to Zelen’s designs, treatment should be invasive and illnesses severe. Note that statistician Marvin Zelen was the first person to suggest this idea, so the design was named after him.

When randomization to a placebo or a standard treatment is not acceptable, Zelen’s designs can be employed. In fact, this helps experts deal with low rates of consent and low recruitment rates in invasive treatments. Subjects who don’t agree with taking part in an experimental treatment still receive the standard treatment, and their results are analyzed as if they were part of the experimental groups (Peat, 2011).

One of the disadvantages of this study design, though, is that due to its nature, experts cannot always control all confounders. On top of that, Zelen’s designs raise some questions: isn’t it unethical to randomize patients before consent? Yet, such designs are a great research method that can be employed in screening.

Comprehensive Cohort Studies

The comprehensive cohort study or prospective cohort study with a randomized sub-cohort is a study design that includes subjects who agree to be randomized and subjects who choose (and insist on) a treatment.

Comprehensive cohort studies are extremely useful in cases when subjects may refuse randomization; for instance, when it comes to radiotherapy or surgery for treating cancer. In contrast with Zelen’s studies, comprehensive cohort studies respect patients’ freedom and choice, which is highly beneficial.

Just like other trials with a preference group, comprehensive cohort studies do not provide definitive information about the effectiveness and the efficacy of a treatment, but supplemental results. Therefore, a further independent randomized controlled trial will be needed to provide clear evidence and to answer generalizability goals.

In fact, one of the biggest limitations of the comprehensive cohort study is related to generalizability: the randomized groups should be big enough to lead to meaningful results (Peat, 2011).

An example of a comprehensive cohort study with patient preference groups is the study conducted by Agertoft and Pedersen (1994). The research team aimed to measure the effects of long-term treatment with inhaled corticosteroids in kids with asthma. The parents of 216 children consented to take inhaled corticosteroids for 3-6 years, and the parents of 62 children preferred their kids to stay on cromoglicate. Results showed that experimental treatment resulted in reduced hospital admission rates.

Non-randomized Clinical Trials

In non-randomized clinical trials, the researcher or the participants themselves decide the group of allocation. Non-randomized clinical trials are used mainly to answer questions and provide additional evidence that randomized trials can’t.

Yet, the information can have greater generalizability, and selection bias is not an issue. In contrast, randomized trials have strict inclusion criteria, which may affect the generalizability of results. On top of that, while subjects in non-randomized trials are more willing to enroll, participants in the randomized trial who are receiving standard treatment after randomization may drop out due to dissatisfaction (Peat, 2011). As a result, selection bias may affect the generalizability of results in randomized trials.

Nevertheless, in non-randomized studies, allocation bias is still an issue. Cofounders may not be controlled and lead the team to wrong interpretations. What’s more, when subjects choose a treatment in which they believe, this positive attitude may affect the study results.

However, do not forget that the information obtained during a non-randomized trial is only supplemental. Therefore, one of the best options – in case the sample is big enough and allows it – is to include randomized and preference groups and compare them separately.

Open Trials

Open trials or open-label trials are study designs in which both researchers and subjects know which treatment the subject receives.

This study design is very useful in Phase I trials. It’s important for patients to be aware that the treatment is experimental, and the study may answer questions only about efficacy (Peat, 2011). Transparency is a must.

However, open trials have a major disadvantage due to their transparent nature: subjects’ optimistic attitudes may lead to bias in a positive direction.

Case-control Studies

Case-control studies are also very informative. In case-control studies, people suffering from a disease are compared to healthy people. Information about exposure factors is then collected and compared (Peat, 2011). Note that there are matched case-control studies in which vital personal characteristics between cases and controls match.

Case-control studies are not as costly as cohort studies, and on top of that, they provide answers quicker than cohort studies. Another advantage is that by implementing a case-control design, researchers have the unique chance to employ various ways to select cases and controls. In fact, the most appropriate way to choose controls is to recruit people who would have been selected as cases – if they had the particular health issue of interest. Also, a good approach is to select controls from the same study base or population of the cases. Note that each case can have more than one control, which will be compared.

As this study design often relies on retrospective data about exposure and other risks, recall of past events can lead to uncontrolled confounding and bias and type I error (false-positive result). Therefore, the results that case-control studies provide are more beneficial in generating hypotheses and ideas, instead of testing actual causation. In other words, case-control studies are great in the initial stages of research, and in fact, all generated ideas can be consequently developed in other studies.

For instance, results from one particular case-control study conducted by Parker and colleagues (1998) can be extremely beneficial in practice. The team tested if there was a connection between neonatal intra-muscular administration of vitamin K and childhood cancer, based on self-reported exposure. Consequently, based on results, another study was conducted using medical records and assessing the national cancer registry for more objective information.

Nested Case-control Studies

Nested case-control studies are studies that can be conducted within a cohort study. It is a powerful study design as cases and controls are chosen from one single cohort. In other words, this approach reduces costs and time when compared to the full cohort approach. Nested case-control studies are extremely beneficial for studying factors, such as biological precursors of an illness.

One of the main advantages of this design is that when a case appears in the cohort, controls who were at risk at the time can be selected. This tactic gives researchers control over any confounding effects that may be established. As mentioned above, nested case-control studies reduce the costs of following up a whole cohort.

Nevertheless, bias and other errors may occur. Therefore, a larger number of controls can be enrolled for each case to improve the statistical efficiency of the study.

An example is the following study. Badawi and colleagues (1998) designed a case-control study to measure risk factors for newborn encephalopathy. The sample base was selected from all births in the metropolitan area of Western Australia between June 1993 and September 1995. The team proved that many causes of encephalopathy start before birth.

Matched Case-control studies

Matched case-control studies are another powerful design. They are used when cases and controls are selected based on matching personal characteristics (like gender). This way vital confounders, such as gender and age, can be eliminated, and as a result, researchers can focus on other exposure factors related to a certain disease. This approach is highly important to determine prognostic factors, which may go unnoticed in the random selection and small studies.

Some factors are strong cofounders in many diseases. However, when the matching variables occur within friends and family, selection bias may occur. Therefore, a better option is to choose matched controls based on other characteristics; for instance, the next person on an electoral registry. Note that an effective sample size counts the number of pairs, not the number of subjects. Also, another disadvantage of this study design is related to generalizability: generalizability may be reduced if controls match cases more than the general population. On top of that, the case has to be excluded from the analysis if control cannot be found. Last but not the least, remember that over-matching is also harmful: it can lead to bias and shift the results towards the null. Over-matching can occur when experts select cases and controls based on many cofounders: age, gender, social background, etc.

Salonen and colleagues (1998) conducted a matched case-control study to test the link between iron stores and non-insulin-dependent diabetes among men (N=1038). Matching characteristics were age, time of examination, smoking, exercising, weight, etc. The follow-up period was four years. The statistical power of the study was increased by having two controls for each case.

Studies with Historical Cohorts

Studies with historical cohorts compare people given the new treatment and people given the standard treatment in the past. These studies can be used for convenience, and they definitely benefit practice.

Nevertheless, studies with historical cohorts are often subject to bias. Lack of factors, such as control of cofounders, changes in inclusion criteria for other treatments, and outcome variables, may interfere with findings.

Halken and colleagues (2004) conducted an interesting study with historical cohorts. Their research aims were to investigate the effectiveness of allergenic avoidance in the prevention of allergic symptoms in infancy. The intervention consisted of avoidance of exposure to tobacco, pets, etc. The infants were followed up within 18 months. Outcomes like dermatitis and wheeze were measured.

Cross-sectional Studies

Cross-sectional studies are another wonderful way to obtain initial information about diseases within a community, including mortality rates and associations between exposure and risks. Data is collected at a single point in time, which provides a snapshot of a disease. A large random sample is obtained from the general population of interest.

One of the biggest advantages is that such studies provide vital information about the burden of disease within the community (Peat, 2011). On top of that, serial cross-sectional studies are a preferred method for measuring health status, health-related behavior, and chronic diseases in a population. Since information is collected via questionnaires, serial cross-sectional studies are cheaper and quicker than cohort studies, for example.

However, a big disadvantage is that, since exposures and outcomes are measured at the same time, researchers can’t determine which comes first. Note that a response over 80% is needed to avoid bias and improve generalizability. In general, smaller samples with high response rates are more useful than larger samples with low response rates. Note that the poor validity of the methods can also affect the results.

An example of a cross-sectional study is the study designed by Kauer and colleagues. The research team aimed to measure the variation and prevalence of asthma symptoms in children (12-14). Various schools in England, Wales, and Scotland were selected.

Ecological Studies

Ecological studies are also a popular study design. They provide statistics on population groups, such as schools and countries. They are extremely useful in describing populations and differences between different groups (such as schools). Research is often based on various factors, such as the prevalence of a disease or mortality rates.

However, ecological studies rely on data that is collected not directly from subjects, but a national census, for example. Therefore, these studies can’t show vital differences between individuals. On top of that, ecological studies have one big disadvantage: since there’s no control of confounders, ecological studies provide a weak study design to assess causation (Peat, 2011).

For instance, Douglas and colleagues (1998) conducted an ecological study investigating if sudden infant death syndrome (SIDS) has a seasonal pattern. They concluded that there’s a seasonal peak in winter, especially in kids under five months

Qualitative Studies

Qualitative studies, as explained earlier, can be described as descriptive studies that use in-depth interviews to collect vital information. Such studies give additional meaning to research, provide a better understanding, and may complete qualitative studies.

Qualitative studies provide information about the patients and carers, which is tailored and patient-oriented. It is extremely helpful in providing additional information and for revealing patients’ needs and feelings towards healthcare. Since patients can share their thoughts on treatments (in studies of effectiveness), qualitative studies can reveal the acceptability of treatments and interventions (Peat, 2011).

Nevertheless, there are some disadvantages. For instance, the generalization of results is not known.

An example of a qualitative study is the work of Butler and colleagues (1998). They conducted semi-structured interviews to assess the effectiveness of opportunistic anti-smoking campaigns, which is an overused practice employed by general practitioners.

Case Reports

Last but not the least, case reports and case series are also vital. They are descriptive designs and are very educational tools. They can be described as a record of interesting cases. As such, case reports provide information about one patient or a small group of patients, and case series – about larger groups of patients.

Unfortunately, hypotheses can’t be tested, and associations can’t be explored. What’s more, the number of cases is often limited.

A curious case report was provided by Ellaway and colleagues (1998). They examined the association of protein-losing enteropathy with cobalamin C-defect in a male infant.

Study Designs: Plan in Advance

Pilot studies.

Pilot studies, as mentioned earlier, are vital in research. Before conducting any study, a pilot study or a preliminary investigation will be needed.

For instance, pilot studies, also called feasibility studies, are beneficial in testing recruiting methods, practicality, sample size, and other specifications of each study design (Peat, 2011). Such studies will prevent changes in protocol and eliminate errors.

Remember that it’s better to conduct a pilot study, instead of changing the design and failing to conduct the actual study in later stages of research.

Methodological Studies

Methodological studies, just like pilot studies, are also paramount in research. They are studies that aim to test if research methods are accurate and repeatable (Peat, 2011).

Methodological studies can help experts test if the employed research instrument can be interchanged with another one. Therefore, studies that assess repeatability and agreement of a research instrument are crucial. In the end, repeatability and avoiding bias are important aspects of research.

Study Designs: Conclusion

To sum up, designing a study is a challenging process. There are many factors that should be considered: from funding to recruiting subjects; research can be tricky. Unfortunately, without a good study design, even the most impressive research idea can fail.

Also, it’s important to understand that each type of study design has various benefits and limitations, and there’s no one-size-fits-all approach in medicine.

In the end, designing a study is worth it: all research studies pile on the existing scientific knowledge with the sole aim to improve patients’ well-being.

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  • Badawi, N., Kurinczuk, J., Keogh, J., Alessandri, L., O’Sullivan, F., Burton, P., Pemberton, P., Stanley, F. (1998). Antepartum risk factors for newborn encephalopathy: the Western Australian case-control study . BMJ, 317(7172), p.1549-1553.
  • Butler, C., Pill, R. & Stott, N. (1998). Qualitative study of patients’ perceptions of doctors’ advice to quit smoking: implications for opportunistic health promotion . BMJ, 316(7148), p.1878-1881.
  • Cochrane Handbook for Systematic Reviews of Interventions. Retrieved from www.cochrane.org/resources/handbook/index.htm
  • Douglas, A., Helms, P., & Jolliffe, I. (1998). Seasonality of sudden infant death syndrome (SIDS) by age at death . Acta Paediatrica, 87(10), p.1033-1038.
  • Ellaway, C., Christpdoulou, J., Kamath, R., Carpenter, K., & Wilcken, B. (1998). The association of protein-losing enteropathy with cobalamin C defect . Journal of Inherited Metabolic Disease, 21(1), p.17-22.
  • Ellaway, C., Williams, K., Leonard, H., Higgins, G., Wilcken, B., & Christodoulou, J. (1999). Rett syndrome: randomized controlled trial of L-carnitine . Journal of Child Neurology, 14(3), p.162-167.
  • Ferreira, M., Santos, A., Pregal, A., Michelena, T., Alonson, E., de Sousa, A., Pereira, E., & Palma-Carlos, A. (2001). Leukotriene receptor antagonists (Montelukast) in the treatment of asthma crisis: preliminary results of a double-blind placebo controlled randomized study . Allergy and Immunology, 22(8), p. 315-318.
  • Festing, S., & Wilkinson, R. (2007). The ethics of animal research. Talking Point on the use of animals in scientific research . EMBO, 8(6), p.526–530.
  • Halken, S. (2004). Prevention of allergic disease in childhood: clinical and epidemiological aspects of primary and secondary allergy prevention . Pediatric Allergy and Immunology, 16:4-5, p.9-32.
  • Idris, A., McDermott, M., Raucci, J., Morrabel, A., McGorray, S., & Hendeles, L., (1993). Emergency department treatment of severe asthma. Metered-dose inhaler plus holding chamber is equivalent in effectiveness to nebulizer . Chest, 103(3), p.665-672.
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  • Martinez, F., Wright, A., Taussig, L., Holberg, C., Halonen, M., & Morgan W. (1995). Asthma and wheezing in the first six years of life . The New England Journal of Medicine, 332(3), p.133-138.
  • Moffatt, S., White, M., Mackintosh, J., & Howel, D. (2006). Using quantitative and qualitative data in health services research – what happens when mixed method findings conflict? BMC Health Services Research, 6:28.
  • Parker, L., Cole, M., Craft, A., & Hey, E. (1998). Neonatal vitamin K administration and childhood cancer in the north of England: retrospective case-control study . BMJ, 316(7126),  p.189–193.
  • Peat, J. (2011). Planning the study. Sage Research Methods.
  • Salonen, J., Tuomainen, T., Nyyssönen, K., Lakka, H., & Punnonen, K. (1998). Relation between iron stores and non-insulin dependent diabetes in men: case-control study . MJ; 317(7160), p. 727–730.
  • Stangor, C. (2011). Research methods for the behavioral sciences (4th ed.). Mountain View, CA: Cengage.
  • Tosh, G., Soares-Weiser, K., & Adams, C. (2011).  Pragmatic vs explanatory trials: the Pragmascope tool to help measure differences in protocols of mental health randomized controlled trials . Dialogues in Clinical Neuroscience, 13(2), p. 209–215.

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Neurology research day, keynote: dennis bourdette, m.d., fana, faan.

To give trainees at various levels and early junior faculty an opportunity to present their research or scholarly activities in a supportive and friendly environment.

Trainees can present case studies, scholarly review of a topic of interest, design of a proposed research project, a “works in progress” presentation of research underway and a completed project. We will have both posters and 10-minute presentations (with additional five minutes for questions).  

12 – 12:05p.m.  Introductions Helmi Lutsep, M.D. and Joseph Quinn, M.D. 

12:05 – 1p.m.   Keynote Dennis Bourdette, M.D., FAAN, FANA Professor Emeritus of Neurology, OHSU

1 – 2p.m.   Oral Presentations in the Auditorium

  • Joanna Galindo, M.D., M.S.A., M.B.A, Pediatric Neurology Resident, OHSU
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  • Carla da Silva Batista, Ph.D., Postdoctoral Fellow, Balance Disorders Lab, Dept of Neurology, OHSU

2 – 3p.m.   Posters and mingling  

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Nine companies have been selected to conduct early-stage studies of concepts for commercial services to support lower-cost, higher-frequency missions to the Red Planet.

NASA has identified nine U.S. companies to perform a total of 12 concept studies of how commercial services can be applied to enable science missions to Mars. Each awardee will receive between $200,000 and $300,000 to produce a detailed report on potential services — including payload delivery, communications relay, surface imaging, and payload hosting — that could support future missions to the Red Planet.

The companies were selected from among those that responded to a Jan. 29 request for proposals from U.S. industry.

NASA’s Mars Exploration Program initiated the request for proposals to help establish a new paradigm for missions to Mars with the potential to advance high-priority science objectives. Many of the selected proposals center on adapting existing projects currently focused on the Moon and Earth to Mars-based applications.

They include “space tugs” to carry other spacecraft to Mars, spacecraft to host science instruments and cameras, and telecommunications relays. The concepts being sought are intended to support a broad strategy of partnerships between government, industry, and international partners to enable frequent, lower-cost missions to Mars over the next 20 years.

“We’re in an exciting new era of space exploration, with rapid growth of commercial interest and capabilities,” said Eric Ianson, director of NASA’s Mars Exploration Program. “Now is the right time for NASA to begin looking at how public-private partnerships could support science at Mars in the coming decades.”

The selected Mars Exploration Commercial Services studies are divided into four categories:

Small payload delivery and hosting services

  • Lockheed Martin Corporation, Littleton, Colorado — adapt a lunar-exploration spacecraft
  • Impulse Space, Inc., Redondo Beach, California — adapt an Earth-vicinity orbital transfer vehicle (space tug)
  • Firefly Aerospace, Cedar Park, Texas — adapt a lunar-exploration spacecraft

Large payload delivery and hosting services

  • United Launch Services (ULA), LLC, Centennial, Colorado — modify an Earth-vicinity cryogenic upper stage
  • Blue Origin, LLC, Kent, Washington — adapt an Earth- and lunar-vicinity spacecraft
  • Astrobotic Technology, Inc., Pittsburgh — modify a lunar-exploration spacecraft

Mars surface-imaging services

  • Albedo Space Corporation, Broomfield, Colorado — adapt a low Earth orbit imaging satellite
  • Redwire Space, Inc., Littleton, Colorado — modify a low Earth orbit commercial imaging spacecraft
  • Astrobotic Technology, Inc. — modify a lunar exploration spacecraft to include imaging

Next-generation relay services

  • Space Exploration Technologies Corporation (SpaceX), Hawthorne, California — adapt Earth-orbit communication satellites for Mars
  • Lockheed Martin Corporation — provide communication relay services via a modified Mars orbiter
  • Blue Origin, LLC — provide communication relay services via an adapted Earth- and lunar-vicinity spacecraft

The 12-week studies are planned to conclude in August, and a study summary will be released later in the year. These studies could potentially lead to future requests for proposals but do not constitute a NASA commitment.

NASA is concurrently requesting separate industry proposals for its Mars Sample Return campaign, which seeks to bring samples being collected by the agency’s Perseverance rover to Earth, where they can be studied by laboratory equipment too large and complex to bring to Mars. The MSR industry studies are completely independent of the MEP commercial studies.

NASA’s Jet Propulsion Laboratory in Southern California manages the Mars Exploration Program on behalf of NASA’s Science Mission Directorate in Washington. The goal of the program is to provide a continuous flow of scientific information and discovery through a carefully selected series of robotic orbiters, landers, and mobile laboratories interconnected by a high-bandwidth Mars-Earth communications network. Scientific data and associated information for all Mars Exploration Program missions are archived in the NASA Planetary Data System.

Caltech in Pasadena, California, manages JPL for NASA.

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Spring 2024 Newsletter

What’s new at the center for assessment, design, research and evaluation.

As of Fall 2023, CADRE now has a physical location within the new Miramontes Baca Education building (4th floor) along the southern boundary of the University of Colorado campus in Boulder. We have two new Research Associates, Adam York and Kaitlin Nath . One of our longstanding staff members, Jessica Alzen , has been promoted to Senior Research Associate. We are also excited to have a new faculty partner in Oded Gurantz , who joined the School of Education as an assistant professor in the Research and Evaluation Methodology program in the fall of 2022. 

As always, CADRE staff have been keeping busy on a variety of projects.

  • CADRE Director Derek Briggs recently finished a chapter (with co-authors Andy Maul and Josh McGrane) for the 5th edition of the edited volume Educational Measurement entitled “On the Nature of Measurement.” Unfortunately, the book isn’t set to be published until the end of 2024, but a pre-print version of the chapter is available . Derek also enjoyed co-authoring a recently published journal article with CADRE faculty partner Ben Shear entitled “Measurement Issues in Causal Inference.” Another fruitful collaboration has been with CADRE faculty partner Lorrie Shepard and CADRE graduate student researcher Nicolás Buchbinder for a study conducted for the NAEP Validity Studies Panel. The result of this study, a white paper entitled “What Can NAEP Mathematics Subscales and Subscale Weights Tell Us About Common Core Effects?” will be released later this spring. They can’t wait to share the results. Derek continues his ongoing research on content-referenced growth reporting, described in more detail below.
  • Associate Director Elena Diaz-Bilello recently co-authored a chapter with Jared Anthony for the upcoming volume by the National Academy of Education (NAEd), The Implementation and Use of Balanced Assessment Systems . This book reconceptualizes balanced assessment systems to support and inform equitable and ambitious teaching and learning. She is also writing a commentary for a set of essays addressing the implications of culturally responsive assessment for classroom assessment practices. Her commentary will be published in a new volume, Culturally Responsive Assessment in Classrooms and Large-Scale Contexts: Theory, Research, and Practice, to be released by the National Council on Measurement in Education (NCME). Elena currently collaborates with the Hawaiʻi Department of Education, the National Center for the Improvement of Educational Assessment, and the Learning Policy Institute on the statewide Performance Assessment Development Initiative (PADI) in Hawaiʻi, while continuing her dedicated partnership work with the Colorado Department of Education and several school districts in Colorado.
  • Senior Research Associate Jessica Alzen finishes up two multi-year projects this year. The first is a collaboration with CADRE faculty partner, William Penuel , as well as colleagues from Northwestern University and University of California Davis. The project focuses on teacher learning regarding the Next Generation Science Standards and the pedagogical shifts necessary to fully enact curriculum aligned to those standards. The most recent paper from that collaboration discusses different ways teachers ask students to work together and how those choices can influence students’ opportunities to build science knowledge. The second project that ends this year is a collaboration with Eric Vance from the applied math department at University of Colorado Boulder. A recent paper from that project considers the extent to which the Laboratory for Interdisciplinary Statistical Analysis at the university trains students to be effective interdisciplinary statistical collaborators. 
  • Postdoctoral Research Associate Kaitlin Nath continues three projects in partnership with the Colorado Department of Education (CDE) and local school districts. The first is a collaboration with the CDE and two districts to understand the use of performance-based assessments (PBA) and capstone projects to evaluate graduation readiness. The project focuses on the extent to which information from PBAs aligns with information from other graduation menu options and whether PBAs support equity goals. The second is a continued evaluation of a pilot grant that gives money to schools to hire additional mental health professionals and provide mental health services to students. The third is ongoing work with Colorado’s School Transformation Network, which provides targeted supports to low-performing schools across the state. So far, Kaitlin’s work with this department has included evaluating the effect of Colorado turnaround programs on student outcomes and conducting case studies to understand how schools engage in turnaround work. Within the University of Colorado Boulder, Kaitlin continues work on the “CODE:SWITCH” project, which aims to train undergraduate students in the intersection of statistics and humanities. Kaitlin looks forward to continued collaboration with state partners to evaluate education initiatives.
  • Research Associate Adam York continues work on partnerships with the Colorado Department of Education (CDE). One is a continuation of the evaluation of the state’s pilot K-5 Social Emotional Health grants, which funds schools to add mental health professionals that deliver social and emotional supports for students. Another is ongoing work with CDE’s Adult Education Initiatives, exploring programmatic features that support adult basic education and family literacy in Colorado. Adam recently completed a policy memo for the National Education Policy Center, titled How the Practices of Schools of Opportunity Illustrate Recent Research on Learning. The paper describes one school that detracked their curriculum, and two schools that developed culturally sustaining curriculum, noting the intersections with research on learning and implications for school leaders and policymakers.  
  • Faculty Partner Oded Gurantz is primarily partnering with the California Student Aid Commission (CSAC) on a number of studies examining how postsecondary policies impact family’s financial health. He is also partnering with a number of federal agencies as part of his position as a Fellow with the federal Office of Evaluation Sciences. One project is building off a prior relationship with the U.S. Department of Education, where they are examining the causal effects of the federal Return of Title IV Funds policy, which can require students who withdraw early in an academic term to return some of the grant aid to which they were entitled. This policy was the previous focus of a descriptive paper for the Institute of Education Sciences . Oded is also engaged in a randomized control trial project currently in the field, which is studying whether small encouragements from the US Citizenship and Immigration Services office induce permanent residents to file for naturalization as U.S. citizens. The description of this project is pre-registered at https://oes.gsa.gov/projects/increasing-naturalization/ . 
  • Faculty Partner Ben Shear continues his work aimed at improving the uses and evaluation of standardized tests with various partners. In 2023 his journal article "Causal inference and COVID: Contrasting methods for evaluating pandemic impacts using state assessments" examining the use of state assessment data to study pandemic impacts was published and was also the basis for a Provost’s Faculty Achievement Award at the University of Colorado. This project developed from a long-standing partnership with the Colorado Department of Education Accountability Unit and complements his recent co-authored article with Derek Briggs mentioned above. As a member of the Stanford Education Data Archive (SEDA) Development Team he contributed methodological expertise to support the creation of two new publicly available SEDA data products published in 2024 - SEDA2023 and SEDA 5.0. In June 2024 Ben will present new work examining the potential to incorporate matrix sampling techniques into state assessment programs for accountability and system monitoring purposes at NCSA with colleagues from the National Center for the Improvement of Educational Assessment and multiple state departments of education. In other news, Ben celebrated the birth of his first child in January 2024 and looks forward to the adventures ahead and analyzing a new type of growth percentile data.
  • Faculty Partner Lorrie Shepard published a chapter, “Authentic Assessment Embedded in Project-Based Learning,” with Jeff Palladino, principal of Fannie Lou Hamer Freedom High School. The chapter appears in NEPC’s new book, Schools of Opportunity: 10 Research-Based Models of Equity in Action , edited by Adam York, Kevin Welner, and Linda Molner Kelley. Lorrie is awaiting the publication of her chapter on “Standards-Based Reform and Test-Based School Accountability,” coauthored with Scott Marion and Christopher Saldaña submitted over a year ago for publication in AERA’s Handbook of Education Policy Research (Vol. 2). As a member of the steering committee for an on-time volume, Lorrie will join editor Scott Marion in presenting an overview to NCME of the National Academy of Education’s new volume, Toward Balanced Assessment Systems: Considerations for Implementation and Use. Lorrie is also concluding her term (plus extra Covid years) as chair of the Professional Development Committee for the National Academy of Education. A particularly rewarding aspect of this role has been overseeing mentoring and professional development retreats for NAEd/Spencer dissertation and postdoctoral fellows.

Featured studies

Content-referenced reporting of student growth.

By Derek Briggs

Over the past four years, CADRE has been involved in a Research-Practice Partnership with assessment specialists from the organization Curriculum Associates on a project that is exploring innovations in the presentation and interpretation of student growth from large-scale educational assessments. CADRE’s central innovation in this space is what we have come to describe as taking a “content-referenced growth reporting” approach...

Read more >>

Colorado Multi-Tiered System of Supports Partnership

By Jessica Alzen, Elena Diaz-Bilello

The Colorado Department of Education’s (CDE) Office of Learning Supports contracted with CADRE to support CDE’s efforts to improve school and district systems at the organizational level with the  Colorado Multi-Tiered System of Supports  (COMTSS)...

K-5 SEL Pilot Grant Evaluation

By Adam York, Kaitlin Nath, Elena Diaz-Bilello

In 2022-2024 CADRE researchers partnered with the Colorado Department of Education to evaluate a state grant pilot program. This program emerged from Colorado HB 19-1017, which provided pilot K-5 Social-Emotional Learning (SEL) grants to 14 schools. One central purpose of these grants was to ensure that school health professionals (SHPs) at each elementary school could provide SEL support to all students...

Studying the role of postsecondary policies in shaping families’ financial health

By Oded Gurantz

A college degree provides substantial benefits, including lower unemployment, higher wages, and increased social mobility. However, as the price of a degree has risen, families increasingly use debt to finance a college education, with parents shouldering a larger share of the burden...

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May 8, 2024

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COVID-19 pandemic changed attitudes toward wearable health devices, study finds

by Northwestern University

health-monitoring device

The COVID-19 pandemic significantly increased interest in wearable health-monitoring devices among low-income Hispanic and Latine adults living in the U.S., a new Northwestern University study has found.

While the pandemic highlighted the need for regular health monitoring, these groups often lack access to affordable health care and sometimes distrust existing health systems . Wearables, therefore, could provide a reliable, at-home alternative to traditional in-clinic health monitoring.

But, although interest has increased, several barriers remain that prevent these groups from adopting wearable technologies . According to the researchers, tech companies historically have designed current wearable devices with affluent, predominantly white users in mind.

"Current designers do not consider the needs of low-income people of color regarding usability, accessibility and affordability," said Northwestern's Stefany Cruz, who led the study.

"If this trend continues, it will worsen digital and health inequities. In this study, we want to bring attention to existing health disparities and how wearable devices expand that gap. Wearables have the potential to fill the gap eventually, but we're not there yet. We need to build devices that are more inclusive, and the design process should consider the context and culture of individuals from marginalized communities."

The study, "Perceptions of wearable health tools post-COVID-19 in low-income Latine communities," was published May 8 in the Journal of Medical Internet Research .

A personal connection

Cruz is a Ph.D. candidate in computer engineering at Northwestern's McCormick School of Engineering. In her engineering work, Cruz is particularly interested in building equitable, efficient and intelligent wearable systems for groups historically excluded from the design process.

Cruz's own experiences as a child of Salvadoran immigrants inspired her to embark on this new study. Growing up in East Los Angeles, Cruz was often sick, and her family did not have health insurance. After suffering a bout of strep throat, she watched her family struggle to pay the medical bills—an experience that sparked her interest in developing new technologies with a focus on health.

"That set up the whole trajectory of what I want to pursue in the computer engineering field," Cruz said. "Because I witnessed the severe lack of access to health care, I want to build technologies from the ground up that can help support and uplift my community."

Assembling participants

Although Cruz planned the study before pandemic hit, she noticed that COVID-19 changed the role of wearables in society. Once used mostly for counting steps and motivating people to move through the day, wearable devices now began playing a bigger role in health monitoring. These devices could track vital physiological signals, including blood oxygen levels .

Low blood oxygen levels often have no symptoms until organs are irreparably damaged. But wearables could detect early warning signs, prompting a person to head to the hospital sooner—before it's too late.

It was easy for Cruz to see how this technology could help her community. But why weren't people taking advantage of these devices?

To understand perceptions of wearables and identify the barriers to adoption, Cruz assembled a small group of low-income Hispanic and Latine adults in Chicago and Los Angeles. Participants met the low-income criteria if their income levels fell at or below the low-income threshold according to their county's Department of Housing and Community Development.

After establishing a focus group, Cruz held two rounds of in-depth interviews between December 2021 and March 2022. In the first interviews, Cruz noticed that multiple participants made connections between COVID-19 and wearable devices.

So, then she conducted a second round of interviews with more emphasis on using wearables for health monitoring. In these conversations, Cruz explored the participants' opinions regarding wearable technology for health, their community's perception of wearables and the features they would like to see in future wearables. She also asked participants about their access to Wi-Fi and other resource constraints.

Uncovering an overwhelming interest

Throughout the interviews, Cruz consistently found that the COVID-19 pandemic strongly influenced perceptions of wearable electronics. Participants who felt apathetic before the pandemic expressed a significantly increased interest in wearables for personal health monitoring and management.

About two-thirds of the participants in the study lost a close family member to COVID-19. Several of the participants also contracted COVID-19 before the vaccine and other treatments became available. These experiences made them realize how useful wearable health-monitoring tools can be.

"I guess the one thing that scares me that I never even thought of until I got COVID were my oxygen levels," one participant said. "Like, am I at normal levels? Is that an issue that I need to kind of think about?"

"One thing I noticed, especially with COVID right now which is…the timing of getting all your vitals measured can actually save somebody's life," another participant said. "So, I think that's a very important thing. Like oxygen levels to be measured."

Alternative to in-clinic care

Participants also discussed difficulties when trying to access health care and how wearables could potentially compensate for the lack of local resources. Specifically, some participants shared how their neighborhood hospitals had closed, forcing community members to seek care at small, overcrowded clinics.

"It's overly populated. Even if you make an appointment, you're there all day," one Los Angeles-based participant said. "Whatever time you go, whatever day you go, it's always crowded, because it's one of the very few [clinics] that accepts Medi-Cal. So low-income communities, they don't have the resources; it's always crowded."

One participant highlighted that community members' lack of trust in doctors, coupled with high medical expenses, posed barriers to seeking medical treatment.

"Hispanic people don't go to the doctor because they don't believe in the doctor," the participant said. "They think the doctors are gonna kill them and then they're poor, so they can't pay for the doctor. So, like if [a wearable] could do basic [vital] tests that would be great."

Community-driven design

As a part of the interview process, Cruz asked participants what features and functions they desired in wearable devices. Cruz noted that oftentimes technologies designed for low-income groups do not take the intended users' needs into account.

"If we are the ones that are supposed to wear the devices, then it makes sense to ask our opinions of how they can be incorporated into our daily lives," she said.

In addition to wanting health monitoring capabilities (for heart rate, oxygen levels, blood pressure and more), the participants also desired enhanced affordability, control over the captured health data and increased durability. For wearables to be most effective, users must wear them continuously to capture consistent health data. This is where durability becomes a critical factor.

"I do think that it has to be very durable because the purpose is [for] low-income communities," one participant said. "They don't have money to replace it. We just don't have comfy jobs. A lot of us work more physically demanding jobs. Some of us are plumbers, some are construction workers, some of us are gardeners. Some of us run a business and like that business involves pots and pans like we're restaurant workers. If [the device] breaks, they're just gonna say 'oops' and throw it away…If it is more durable that's one of the biggest keys to wearing it."

'My community suffered a lot'

Although many people have moved on from the pandemic and resumed normal lives, Cruz said her community is still reeling. Cruz lost several family members to COVID-19 and hopes that designing more inclusive technologies can prevent future suffering.

"During COVID-19, my community suffered a lot," Cruz said. "Some people have been able to brush it off and move on, but some of us are still scarred. We lost family members that probably would still be alive if they weren't infected. Many people have long-COVID symptoms, which wearables also could help monitor. As these technologies get better at sensing vital signals, they also should become more inclusive."

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IMAGES

  1. 25 Types of Research Designs (2024)

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  1. What Is a Research Design

    A research design is a strategy for answering your research question using empirical data. Creating a research design means making decisions about: Your overall research objectives and approach. Whether you'll rely on primary research or secondary research. Your sampling methods or criteria for selecting subjects. Your data collection methods.

  2. Study designs: Part 1

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  3. Research Design

    A research design is a strategy for answering your research question using empirical data. Creating a research design means making decisions about: Your overall aims and approach; ... For practical reasons, many studies use non-probability sampling, but it's important to be aware of the limitations and carefully consider potential biases. ...

  4. Research Design

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  5. What Is Research Design? 8 Types + Examples

    Research design refers to the overall plan, structure or strategy that guides a research project, from its conception to the final analysis of data. Research designs for quantitative studies include descriptive, correlational, experimental and quasi-experimenta l designs. Research designs for qualitative studies include phenomenological ...

  6. An introduction to different types of study design

    We may approach this study by 2 longitudinal designs: Prospective: we follow the individuals in the future to know who will develop the disease. Retrospective: we look to the past to know who developed the disease (e.g. using medical records) This design is the strongest among the observational studies. For example - to find out the relative ...

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  8. What is a Research Design? Definition, Types, Methods and Examples

    A research design is defined as the overall plan or structure that guides the process of conducting research. It is a critical component of the research process and serves as a blueprint for how a study will be carried out, including the methods and techniques that will be used to collect and analyze data.

  9. Understanding Research Study Designs

    Ranganathan P. Understanding Research Study Designs. Indian J Crit Care Med 2019;23 (Suppl 4):S305-S307. Keywords: Clinical trials as topic, Observational studies as topic, Research designs. We use a variety of research study designs in biomedical research. In this article, the main features of each of these designs are summarized. Go to:

  10. Research design

    Research design refers to the overall strategy utilized to answer research questions. A research design typically outlines the theories and models underlying a project; the research question(s) of a project; a strategy for gathering data and information; and a strategy for producing answers from the data. A strong research design yields valid answers to research questions while weak designs ...

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  13. Research Design: What is Research Design, Types, Methods, and Examples

    What is Research Design? At its core, research design is the framework that outlines the structure and methodology of a study. It's the roadmap that guides researchers from hypothesis formulation to data collection and analysis. A well-designed study ensures that the research objectives are met efficiently and effectively. Types of Research ...

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    A double blind study is the most rigorous clinical research design because, in addition to the randomization of subjects, which reduces the risk of bias, it can eliminate or minimize the placebo effect which is a further challenge to the validity of a study. ... (29:36 min): An overview of research study designs used by health sciences ...

  16. How to Write a Research Design

    Step 1: Establish Priorities for Research Design. Before conducting any research study, you must address an important question: "how to create a research design.". The research design depends on the researcher's priorities and choices because every research has different priorities.

  17. What is Research Design? Types, Elements and Examples

    Q: Can research design be modified during the course of a study? Yes, research design can be modified during the course of a study based on emerging insights, practical constraints, or unforeseen circumstances. Research is an iterative process and, as new data is collected and analyzed, it may become necessary to adjust or refine the research ...

  18. Research design

    Research design is a comprehensive plan for data collection in an empirical research project. It is a 'blueprint' for empirical research aimed at answering specific research questions or testing specific hypotheses, and must specify at least three processes: the data collection process, the instrument development process, and the sampling process.

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