makemytrip biography

MakeMyTrip - How the Company is Making Travels Hassle-Free?

Shubham Kumar , Manisha Mishra

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More Indians are now booking tickets and hotels online than ever before. Nothing can beat the comfort of being able to plan a trip from the comfort of your home. You can check out the prices and compare them to get the best out of the deal. A company that holds a major share in the Indian online travel industry is MakeMyTrip. Since 2000, MakeMyTrip is helping millions of Indians book railway tickets, airline tickets, bus tickets, reserve hotel rooms, and buy holiday packages.

Founded in 2000 and headquartered in Gurgaon, Haryana, MakeMyTrip is one of the most popular and dependable Indian travel companies that helps the people of India avail of online travel services that include airline tickets, domestic and international holiday packages, reservations of hotels, railways, and bus tickets.

If you want to know more about MakeMyTrip India, its Founders and Team, Growth, Startup Story, Mission and Vision, Products and Services, and more, then here's the MakeMyTrip success story.

MakeMyTrip - Company Highlights

MakeMyTrip - About MakeMyTrip - Industry MakeMyTrip - Founders and Team MakeMyTrip - Subsidiaries MakeMyTrip - Startup Story MakeMyTrip - Mission and Vision MakeMyTrip - Name, Tagline, and Logo MakeMyTrip - Business Model MakeMyTrip - Revenue Model MakeMyTrip - Product and Services MakeMyTrip - Challenges Faced MakeMyTrip - Funding and Investors MakeMyTrip - Investments MakeMyTrip - Mergers and Acquisitions MakeMyTrip - Growth MakeMyTrip - Partnerships MakeMyTrip - Advertisements and Social Media Campaigns MakeMyTrip - Awards and Achievements MakeMyTrip - Competitors MakeMyTrip - Future Plans

MakeMyTrip - About

India’s leading online travel company, MakeMyTrip, was founded in 2000 by Deep Kalra, Keyur Joshi, Sachin Bhatia and later joined by Rajesh Magow. Headquartered in Gurgaon (Haryana), the company provides online travel services that include flight tickets, domestic and international holiday packages, hotel reservations, and rail and bus tickets.

MakeMyTrip - Industry

The research of the Statista indicates that the travel and tourism sector is expanding favorably. Forecasts for 2023 indicate a strong and promising future with a significant revenue of US $19.86 billion . The projected yearly growth rate between 2023 and 2027 is an outstanding Compound yearly Growth Rate (CAGR) of almost 12.18%, with a projected value of US $31.45 billion by 2027. These figures highlight the industry's strength and point to a continuing upward trend, indicating tremendous potential for consistent growth and a plethora of opportunities in the Travel and Tourism sector going forward.

MakeMyTrip - Founders and Team

Deep Kalra, Keyur Joshi, Rajesh Magow and Sachin Bhatia are the co-founders of MakeMyTrip.

The founder of MakeMyTrip, Deep Kalra, was raised in Hyderabad, attended St. Stephen's College in Delhi for his economics degree, and graduated with an MBA from IIM Ahmedabad in 1992. He left ABN AMRO after three years to work in business development at GE Capital. In the past, he worked with AMF Bowling to bring bowling alleys to India. With the launch of MakeMyTrip in 2000, Kalra revolutionized the Indian travel sector by introducing cutting-edge online services.

As the CEO of MakeMyTrip, Deep Kalra guided the company from its inception till its listing on NASDAQ in August 2010. From August 2013 to February 2020, Kalra functioned as the Group CEO. In February 2020, Deep Kalra stepped down from the post of Group CEO to resume responsibilities as executive chairman of the MakeMyTrip board, while co-founder and current group CEO Rajesh Magow took charge as the Group CEO.

“We believe that separating the roles of Group CEO and Executive Chairman will allow us to focus more on long-term strategic opportunities within and outside India, while maintaining our market-leading position in our existing businesses,” MakeMyTrip owner Deep Kalra commented on his step-down.

Kalra also serves as the vice chairman of Internet and Mobile Association of India. He is one of the founders of Ashoka University and is a part of its governing body. He is also a founding member of " I am Gurgaon" , an NGO.

Rajesh Magow

Rajesh Magow, a co-founder of MakeMyTrip, serves as the company group CEO currently. Magow graduated from the Indian Institute of Chartered Accountants. He began his career with Aptech Ltd. as the Regional Head-ACE North. After thereafter, he joined Ebookers as CFO and Head of Financial Services before joining MakeMyTrip as co-founder, CFO, and COO. Magow has held a number of executive positions within the corporation, including those of Group CEO, COO, and CFO.

Keyur Joshi

Keyur Joshi is the co-founder and Chief Operating Officer (COO) of MakeMyTrip and the Strategic Advisor, roles that he is serving still in the company. Besides this he is also the co-founder of Wildlife Luxuries (I) Pvt. Ltd. The jumpstart of the online travel market in India can largely be attributed to Joshi.

Before MakeMyTrip, Joshi was involved with Around the World Travel (presently known as JustFares.com), and Tata Motors, where he handled the Market Research and Product Management departments. Keyur has obtained a Bachelor's degree in Chemistry from Gujarat University. This was again followed by an MBA degree from the City University of New York, New York. Joshi is also a certified pilot!

Apart from the resignation of Sachin Bhatia, who resigned as the co-founder and CMO of the company, the founding team of MakeMyTrip is intact. Looking at the MakeMyTrip number of employees, the company has been known as a 1,001–5,000 strong organization.

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MakeMyTrip - Subsidiaries

MakeMyTrip Subsidiaries are Ibibo, Easy to Book Holding B.V., ITC Group, Luxury Tours & Travel Pte Limited, Quest2travel.com India Pvt. Ltd., Hotel Travel Ltd., Travis Internet Private Limited, MakeMyTrip (India) Private Limited, and Makemytrip.com Inc.

MakeMyTrip - Startup Story

MakeMyTrip's genesis lies in the entrepreneurial spirit of its founder, Deep Kalra. Initially an experienced banker at ABN AMRO Bank, Kalra felt the urge to break away from the monotony of corporate life and explore new avenues. After three years in the banking sector, he sought challenges beyond the confines of a traditional career. This quest led him to join AMF Bowling, aiming to introduce bowling alleys to India. Despite facing challenges in fundraising and the subsequent failure of this venture, Kalra's determination to run his own business remained unshaken.

Undeterred by setbacks, Kalra found himself at GE Capital, where he gained valuable insights into the potential of the internet. The realization dawned when he successfully sold his wife's car online, sparking the idea that the internet could be a powerful platform for his entrepreneurial aspirations. Acknowledging the vast possibilities, he resigned from GE Capital and ventured into the world of online businesses.

The turning point for MakeMyTrip came during Kalra's research into the tourism sector. Recognizing the inconvenience faced by Indians queuing at ticket counters, he envisioned a solution that would make ticket bookings accessible online. This insight solidified the foundation of MakeMyTrip. While planning a holiday to Thailand, Kalra observed the cost efficiency of direct online bookings and decided to eliminate intermediaries, leading to the official launch of MakeMyTrip in 2000. The platform aimed to simplify ticket bookings and offer competitive prices, marking the beginning of a transformative journey in the online travel industry.

MakeMyTrip - Mission and Vision

MakeMyTrip's mission is to "provide customers a one-stop-shop for all their travel needs." It helps the users get optimum user experience across the entire travel journey, which includes "effective planning resources, superior booking experience across all channels, and in-journey 24x7 live customer support."

At GO-MMT, our vision is to make travel simple and fun for all, and our core values guide us in making this possible. These core values can be seen in the projects that we undertake, and the way in which we solve problems for our customers. They are a representation of OUR BEING & OUR DOING. Each member of the GO-MMT family is guided by them, each and every day, says the company website while stating its vision and values.

MakeMyTrip - Name, Tagline, and Logo

MakeMyTrip's tagline is "Dil toh roaming hai", which the company announced in April 2017.

MakeMyTrip - Business Model

MakeMyTrip lets users book air tickets, bus tickets, buy holiday packages, book hotel accommodations, and hire vehicles. Users can also access other travel-related services, like visa processing and travel insurance, that are provided by third-party vendors. All of these services are available through MakeMyTrip's app, website, or through MakeMyTrip-owned and franchisee-owned stores.

Besides this B2C model, MakeMyTrip has also introduced MyBiz to offer various corporate travel-related services. MyBiz lets businesses easily manage the travel and accommodation of its employees through various features, such as a single dashboard, MyBiz wallet for central payment processing, and instant refunds to myBiz Wallet on cancellations.

MakeMyTrip - Revenue Model

MakeMyTrip's revenue model combines traditional and innovative elements, with a focus on strategic air ticket sales contributing 35% to the total revenue. Complementing this, hotels and holiday packages constitute a substantial around 50% of earnings. The transport segment, led by Red Bus , adds 10% , growing at an impressive 35% annually . MakeMyTrip has expanded its revenue streams by partnering with IRCTC for rail tickets and introducing weekend travels, activities, and events .

Domestic travel takes center stage in revenue generation, with 60% of air ticket revenue and 85–90% of hotel business revenue attributed to domestic travel. This highlights MakeMyTrip's adaptability to regional preferences and solidifies its position as a comprehensive travel solution.

MakeMyTrip - Products and Services

MakeMyTrip Limited is an Indian online travel company founded in 2000. It’s services include air ticketing, hotel and alternative accommodations bookings, holiday planning and packaging, rail ticketing, inter-city bus ticketing, car hire, and ancillary travel requirements such as facilitating access to third-party travel insurance and visa processing.

The company is the industry leader in India's travel sector thanks to its continuous innovation culture and " customer first " strategic focus. This puts it in a unique position to accelerate the online presence of hotels and other lodgings that are largely offline.

MakeMyTrip employs a sizable number of data scientists in their workforce. It makes considerable use of chatbots; Myra for MakeMyTrip and Gia for Goibibo . These chatbots assist with most post-sale inquiries.

MakeMyTrip - Challenges Faced

“The meltdown of dotcom, the exit of venture capital from India, and the 9/11 attacks. By mid-2001, MakeMyTrip were hit by this triple whammy. The next couple of years were the toughest — there were no investors in sight and the company had to shrink the team. But those tough times helped bind the team together. It’s been an incredible journey and the team are thrilled for the possibilities that lie ahead.” said Deep Kalra Founder.

MakeMyTrip celebrated turning 20 in 2020, marking 20 years of assisting customers with travel arrangements. Unfortunately, the worldwide pandemic made it happen during a difficult period. For everyone, traveling was challenging due to the coronavirus. MakeMyTrip used their knowledge to adapt and come up with new ways to assist travelers in spite of this obstacle. The business demonstrated that it could overcome obstacles and remain a leader in the travel sector even in the face of this challenging circumstance.

MakeMyTrip - Funding and Investors

MakeMyTrip has raised $748 mn in over 6 rounds of funding.

Here are the funding details:

MakeMyTrip - Investments

MakeMyTrip has made 7 investments to date. Here's all of them below:

MakeMyTrip Exit

It has exited from two companies, ibibo Group and Inspirock.

MakeMyTrip - Mergers and Acquisitions

MakeMyTrip made 5 acquisitions till date.

The MakeMyTrip fintech arm TripMoney has acquired BookMyForex, an online foreign exchange service provider in India, on April 5, 2022, through the acquisition of the majority stakes in the company.

Here's a look at the list of the companies that MakeMyTrip has acquired:

Some other investments and acquisitions that MakeMyTrip made during its journey till now are:

• In August 2011 , MakeMyTrip (MMT) along with private equity firm Saif Partners, acquired majority stakes in Travenues Technology Private Limited, which owns Ixigo.com. In November 2011 , MMT invested in 'My Guest House Accommodation', a budget lodging and hotel operator.
• In September 2014 , the company instituted a $15 mn innovation fund to support early-stage companies in the travel space. It also acquired MyGola, a travel planning website, in April 2015. The acquisition was done through the innovation fund, and as part of the acquisition, all employees of MyGola were absorbed into the MakeMyTrip team.
• In June 2015 , MakeMyTrip acquired an 18% stake in travel planning startup Inspirock. In July 2015 , it invested in travel information and hotel review portal HolidayIQ to pick up an approximately 30% stake in the latter. In the same month, it also invested $5 mn in BonaVita Technologies, a startup which plans to utilize the funds to build innovative products in the travel industry.

MakeMyTrip - Growth

Starting its journey at the start of the millennium, MakeMyTrip has entirely transformed the ways of travel and bookings and has made the whole process fast, easy, and hassle-free not only for its customers but for the whole country in general. Some of the major growth insights of the company are:

• As of June 2023, MakeMyTrip had 146 active franchisees operating in more than 100 cities
• It has covered 2,000 cities via hotels
• It also has its international offices based in Dubai, Kuala Lumpur, Bangkok, New York, Singapore, Phuket and Istanbul
• MakeMyTrip has 68 mn+ monthly active users as per its website
• It has 69 mn+ lifetime transacted users
• In the post-pandemic world, the company also claims to help the users get 100% refund on their cancellations

MakeMyTrip saw a notable growth in operating revenue in the fiscal year 2022–2023, with Rs 4,863 crore in FY23, compared to Rs 2,492 crore in FY22. But the business also saw total expenses come to Rs 4,986 crore. In spite of this, the profit/loss margin has improved significantly, with the loss in FY23 dropping to Rs 91.6 crore from Rs 373.6 crore in FY22.

MakeMyTrip - Partnerships

MakeMyTrip, in its 20+ years-long journey, has witnessed numerous partnerships with a whole lot of brands. Here's a glimpse into some of the most important collaborations that MakeMyTrip witnessed in recent years:

• The Indian travel company led by Rajesh Magow was all set to partner with the Ministry of Civil Aviation , as per reports dated November 22, 2021. With this partnership, the popular travel and tourism company was about to ensure the promotion of regional air connectivity via the UDAN scheme. The company planned to power the UDAN flights on the AIRSewa portal and to market the same on its platform as well in order to promote its products and increase visibility and product discovery.
• MakeMyTrip has partnered with IndiGo to launch exclusive charter flights between Mumbai and Phuket in Thailand. The announcement came in on November 10, 2021, where MakeMyTrip, as part of the deal, will ensure end-to-end service assistance, including airport transfers, early check-in and check-out, certificate of entry assistance, premium properties, and more.
• The company entered into a strategic partnership with AmazonPay to offer all-inclusive travel services to Amazon customers that will be enabled by MakeMyTrip and Redbus. This partnership was announced on November 1, 2021.
• The Indian travel major collaborated with Hopper , a leading AI-based travel booking app, on October 14, 2021, which was aimed to help the customers save money with personalized and flexible bookings.

MakeMyTrip - Advertisements and Social Media Campaigns

Ranveer Singh and Alia Bhatt are the brand ambassadors of the MakeMyTrip company, whom the company roped in on February 17, 2016.

MakeMyTrip Campaign

In an effort to draw in new consumers, MakeMyTrip has unveiled a compelling new campaign with ambassadors Alia Bhatt and Ranveer Singh. The campaign aims to draw attention to the platform's distinct value propositions by showcasing its comprehensive room-specific data. MakeMyTrip aims to present a personalized and all-inclusive travel experience, making it the go-to platform for both luxury and functionality, from the appeal of seaside accommodations to useful facilities.

MakeMyTrip - Awards and Achievements

The list of accolades received by the company is quite long. Here are some of them:

• Great Manager Awards - Companies with Great Manager Award 2022.
• Economic Times - Future Ready Organization Award 2022.
• ET Human Capital Awards - Most Inclusive Companies Index Exemplar 2022.
• Most Inclusive Company Index Study - 100 best companies For Women - 2022.
• Best Travel Innovator - Travel Distribution World Asia Awards (2012).
• Singapore Airlines - Top agents award (2010-2011) ; Top Passenger Agent (2007-08).
• Malaysia airlines - Top Agent Award (2007) ; Top agent award (2009) ; Top agent award (2010).
• Cathay Pacific - Outstanding performance in (2009) ; Outstanding Performance (2007).
• Air Mauritius - All India Top Ten Agent/Top North India Sales Award (2007-08); All India Top Ten Agent/Top North India Sales Award (2006-07).
• British Airways - Outstanding Revenue Contribution (2007-08).
• Lufthansa - Outstanding Performance (2006-07).
• Indian Airlines - Achieving Highest Domestic Passenger Sales (2006-07).
• Kingfisher Airlines - Outstanding Performance (2006-07).
• Jet Airways - Award of Excellence (2005-06).
• Air India - Outstanding Contribution to Passenger Sales (2005-06).

MakeMyTrip - Competitors

The main competitors of MakeMyTrip are:

• Booking.com

MakeMyTrip - Future Plans

MakeMyTrip has declared its intention to grow its franchise company throughout the nation's top 100+ cities as per news report of March 31, 2023. By the end of 2023, the company hopes to have 220 active franchisees, having grown by more than 50%.

The franchise network expansion is part of our broader strategy to serve customers in the top 100+ cities of India. The franchise network will help serve those customers who may be more comfortable talking to someone they trust," said Rajesh Magow Co-Founder.

What is MakeMyTrip?

MakeMyTrip is an online travel company founded by Deep Kalra, Keyur Joshi, and Sachin Bhatia in 2000, who were later joined by Rajesh Magow. The company is headquartered in Gurugram, Haryana and offers online travel services including domestic and international holiday packages, hotel reservations, rail, bus and flight tickets.

Who is MakeMyTrip founder?

Rajesh Magow is the co-founder and Group CEO of MakeMyTrip. Rajesh joined Deep Kalra, Keyur Joshi and Sachin Bhatia, the founders of MakeMyTrip, in 2006.

What are the names of MakeMyTrip subsidiaries?

Which is makemytrip origin country.

MakeMyTrip Limited is an Indian online travel company founded in 2000.

What is the total funding amount raised by MakeMyTrip?

To date (2023), MakeMyTrip raised funding worth $748 mn over 6 rounds.

How much is MakeMyTrip's valuation?

MakeMyTrip was last valued at $2.69 billion, in 2019.

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Meet MakeMyTrip’s founder Deep Kalra, an IIM-ian who made Rs 23,000 crore business, here’s a look at his success story

With a market cap of $2.84 billion (rs 2,33,15,33,50,000) as of june 2023, it has become one of the world’s most valuable companies and solidified its position as one of the most valuable players in the travel industry globally..

In a world filled with aspirations and dreams, there are few individuals who dare to take risks, challenge the norm, and reshape entire industries. One such visionary is Deep Kalra, Founder and Chairman of MakeMyTrip, India’s leading online travel company. Born in Hyderabad and raised in Ahmedabad and Delhi, Kalra’s journey from a corporate job to building a Rs 23,000 crore holiday booking empire is nothing short of remarkable.

The Early Days

Deep Kalra’s pursuit of knowledge began at St. Stephen’s College, Delhi, where he laid the foundation for his academic journey. Following his undergraduate studies, he embarked on a transformative path, earning a Master of Business Administration (MBA) degree from the prestigious Indian Institute of Management, Ahmedabad (IIM Ahmedabad) in 1992. Armed with a solid educational background, Kalra ventured into the corporate world, working for renowned companies such as ABN AMRO Bank and GE Capital.

The Entrepreneurial Spirit

After years of successful corporate endeavors, Deep Kalra yearned for something more fulfilling and impactful. Fueled by a deep passion for creating innovative solutions, he took a leap of faith and decided to embrace entrepreneurship. Kalra’s first foray into the entrepreneurial realm was the acquisition of AMF Bowling, an American company aiming to introduce 10-pin bowling to India . Although the venture faced hurdles and ultimately did not succeed, this setback would prove to be a catalyst for his future endeavors.

The story of MakeMyTrip’s success

In the world of travel, Deep Kalra noticed a glaring problem: the industry was disorganized and lacking efficiency. While others dismissed the idea, Deep believed that the internet held tremendous potential to disrupt and revolutionize the way people plan their trips. With determination and a clear vision, Deep set out to create a platform that would simplify travel arrangements and empower travelers. His venture, MakeMyTrip, emerged as a game-changer in an industry that desperately needed a digital transformation.

Amidst the ebb and flow of entrepreneurship, Deep Kalra’s defining moment arrived when he co-founded MakeMyTrip alongside Keyur Joshi, Rajesh Magow, and Sachin Bhatia. With a vision to revolutionize the travel industry and empower travelers, MakeMyTrip was born in 2000. Armed with $2 million in funding from eVentures and a shared determination to challenge the dominance of traditional travel agents, the team embarked on a mission to streamline the travel planning process and offer affordable vacations.

MakeMyTrip emerged as a pioneering force in the Indian internet travel sector, driven by the principle of empowering travelers through quick, simple, and comprehensive bookings. Leveraging cutting-edge technology and providing 24-hour customer support, Kalra’s brainchild quickly gained popularity. After consolidating its position as a customer-first brand known for reliability and transparency, MakeMyTrip expanded its operations to India in 2005.

By 2005, MakeMyTrip had firmly established its presence in the Indian market, catapulting the company to new heights. The brand’s customer-first approach and its ability to deliver reliability and transparency acted as cornerstones for its success. MakeMyTrip’s India operations flourished, empowering travelers with quick and comprehensive travel bookings, bolstered by round-the-clock customer support.

Deep Kalra’s relentless pursuit of excellence did not go unnoticed. He garnered numerous accolades and positions of influence, including being ranked number one in KPMG’s most powerful digital influencers in India list in 2011. His achievements also extend beyond the travel industry, as he actively contributes to society as a founding member of the NGO “I am Gurgaon” and a governing body member of Ashoka University.

Fast forward to the present, MakeMyTrip stands tall as a testament to Deep Kalra’s visionary leadership. With a market cap of $2.84 billion (Rs 2,33,15,33,50,000) as of June 2023, it has become one of the world’s most valuable companies and solidified its position as one of the most valuable players in the travel industry globally.

Market Recognition and Growth

MakeMyTrip’s disruptive approach and commitment to customer satisfaction quickly gained traction in the market. The company’s dedication to providing value and convenience propelled it to new heights. This remarkable feat places MakeMyTrip at the 3345th spot among the world’s most valuable companies by market capitalization, as per companiesmarketcap website. Its exponential growth and market success solidify Deep Kalra’s enduring influence and the company’s commitment to innovation, customer satisfaction, and providing the best value in travel services

Recognition and Achievements

Deep Kalra’s trailblazing efforts and visionary leadership did not go unnoticed. He garnered numerous accolades, cementing his status as one of India’s most influential business figures. Kalra served as a member of the Executive Council of NASSCOM and held the position of Chairperson for the NASSCOM Internet Working Group. His contributions to the tourism industry were recognized through his involvement with CII’s Tourism sub-committee. MakeMyTrip itself received multiple awards, including “Best Travel Portal India,” “Best Online Travel Service Firm,” and the prestigious “E-tailer of the Year” award. The company’s dedication to its employees was also recognized, being named among the “Ten Best Companies to Work For in India.”

Deep Kalra’s entrepreneurial journey, from leaving a stable corporate career to creating a multi-billion dollar company, is a testament to his unwavering determination and passion. Through MakeMyTrip, he has transformed the way Indians plan and experience travel, making it more accessible, convenient, and affordable. Deep Kalra’s story serves as an inspiration to aspiring entrepreneurs, reminding them that even in the face of adversity, perseverance and an unwavering vision can lead to remarkable success. As MakeMyTrip continues to thrive, the world eagerly awaits the next chapter in Deep Kalra’s journey of redefining travel experiences for millions of people.

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Deep Kalra : The Man Who Changed the Forum of Indian Online Traveling

The extraordinary man who is responsible for altering the ecosystem of online travel in India is none other than Deep Kalra . This article will focus on the inspiring story of the struggle as well as the hard work this man has gone through to make a groundbreaking stand on MakeMyTrip. He is now the chairman and the group CEO of the company MakeMyTrip. It is considered to be one of the largest Indian travel booking online site. This statement shall make us ponder how this aspiring entrepreneur had strived to reach the pinnacle and becoming MakeMyTrip owner .

In an interview conducted by TechSparks (Delhi, 2013), Kalra said that it had taken him 8 years to decide what he wanted to pursue.

Table of Contents

A Look Back to Deep Kalra’s Life

He had studied Bachelors in Economics from St. Stephens College in Delhi, 1987. He completed his MBA degree from IIM-A when he was 23 years old. For his first job, Deep Kalra got into the Banking sector. After three years, he felt that doing his job at ABN Amro Bank was not fitting his taste at all, and therefore, he resigned from it. When the resignation was completed, he took a break for over a year to thoroughly ponder regarding his life-defining careers. From then onwards, the adventure towards MakeMyTrip story begins.

Deep Kalra Biography

The Startup Story of MakeMyTrip

Deep Kalra, who is an IIM-A alumnus, became the MakeMyTrip owner in the year 2000. At first, it was launched in the market of the US in the same year, which catered the travelling needs of Us-to-India overseas community. During his break, he started a business of bowling alleys in the time of 90s. But, it was unable to match against some international brands like McDonald’s for which, he had to shut down the business after an operation of 4 years. Though the experience had been a great inspiration for his startup story , however, the whole entrepreneurial system had been a huge economic disaster for him.

Deep Kalra claims that everyone has an entrepreneurial side. Depending on the same amount of money they earn, they will rather work for themselves.

Success Story Of Deep Kalra

Deep Kalra success story started when he decided to start something of his own. But for that, he required more time as well as knowledge investment. For this purpose, he joined the Capital of GE and headed towards Business Development. GE had gained a lot of support from Deep through the internet and made great acquaintances with Indian Internet top players. During this time, he witnessed the power of the internet and also recognized the services it provided and to the customers. After a year, Deep Kalra success story finally started when he started his venture to MakeMyTrip story .

Achievements

Deep Kalra was honoured with Ernst & Young Award for being the Entrepreneur in Business of the Year.

Deep Kalra’s startup story concentrated on doing a good business, irrespective of whether it was big or small. It has to be a clean business, and one can feel proud of. Real people in business are made with devotion and dedication, not the amount of time spent to stand that business. It took Kalra more than a decade to make MakeMyTrip a complete success. It is indeed an inspiring story of how hard work and tenacity can change the world.

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'Marwaris knew it long back': MakeMyTrip founder Deep Kalra explains why 'unit economics' matters

Makemytrip founder deep kalra said, “the closest of friends around me were saying, ‘what are you doing’.” there was nothing going on and if you don’t draw a salary for 18 months, it starts causing stress at home also, kalra acknowledged..

• Updated Nov 10, 2023, 1:42 PM IST

• MakeMyTrip founder Deep Kalra said that in the initial days, the company was floating month-to-month
• But the metrics pointed in the right direction and he decided to continue, Kalra explained
• He stressed on the importance of unit economics, said all the great businessmen and Marwaris knew it

MakeMyTrip was floating from month-to-month during its early days, said founder Deep Kalra, who spoke at length about the initial tough phase before it became the go-to platform for travellers. He said that at that point, the toughest part was to go on. Kalra revealed that his close family and friends even asked him to cut his losses and move on. The MakeMyTrip founder said that he is obsessed about metrics and the metrics pointed in the right direction that enabled him to go on. 

“The metrics are telling you you are moving in the right direction. And for us the holy grail is conversion…I believe repeat is the least celebrated metric and the most important one…are you losing a little less money in every transaction and later are you making more money…even if it is 1 paisa but are you moving in the right direction? That’s what unit economics is…it is common sense. And I think all the great businessmen from this country and the Marwaris knew it long back. Are you getting better in what you are doing, which is efficiency, productivity and unit economics?” said Kalra, adding that if these are positive then you wait for one more month.

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Kalra, speaking at the SenseAI podcast, said, “The closest of friends around me were saying, ‘what are you doing’.” There was nothing going on and if you don’t draw a salary for 18 months, it starts causing stress at home also, Kalra acknowledged. 

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The MakeMyTrip founder said that he saw the company as his last-ditch effort as an entrepreneur. “I tell this to all young entrepreneurs – if you are trying something out, be ready to try this out for 4-5 years, don’t look into the rearview mirror before that. Having enough gas in the tank to try it out because it takes that much time for something to come out. I haven’t seen anyone build a great company by trying for 2 years. You will not know what you missed building. It is so true that the best of companies has not seen the light of day because some founders gave up too early,” he said.

Kalra said that during their trying times, they made a rule that if they are in, they are in for a month, at the end of which they would review again but would not question things in the middle of the month. 

In the podcast, he said that MakeMyTrip’s early days were replete with challenges. Kalra said that a year after raising $2 million, the investors, e.ventures, wanted their money back as the dotcom bust hit India, 9/11 happened in the US, and SARS broke out. Kalra was forced to make some tough choices and cut down on spendings. Many employees departed and they moved from a nice office to a mezzanine one in Okhla Phase 1. 

MakeMyTrip listed on NASDAQ in 2010. The company sold 5 million shares at $14 each, raising $70 million.

Also read:  'Most of us slept in the office': MakeMyTrip founder Deep Kalra recollects early days' hustle

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Deep Kalra, founder and group CEO of MakeMyTrip

Deep kalra biogrpahy.

Deep kalra founder and ceo makemytrip

Deep Kalra is the founder and group CEO of one of the largest online Indian travel companies – MakeMyTrip. He started his entrepreneurial journey in 2000 after taking a cue from the success of Google and Yahoo 2000. Deep was trying to sell his wife’s car when he was instigated with the idea of avoiding expensive travel agents and devising a price-worthy and peaceful journey for travelers in some clicks.

Deep Kalra Personal Details

Deep Kalra’s Early Life 

• Deep was born in a Hindu family in Hyderabad and grew up in Delhi and Ahmedabad.
• He was a very ambitious and intelligent individual since childhood.
• Deep’s dream of becoming an entrepreneur was fulfilled in April 2000.

Deep Kalra’s Educational Qualifications

• Deep studied in a private school located in Hyderabad.
• He completed his bachelor’s in economics from St. Stephen’s College, Delhi in 1990.
• Deep pursued MBA from the Indian Institute of Management (IIM), Ahmedabad in 1992.

Deep Kalra ’s Career

• Deep started his career with ABN Amro bank, where he worked for 3 years.
• Later he worked with AMF Bowling, with the vision to set up bowling alleys in India.
• In 1999, Deep shifted back to the corporate sector and started working as VP of business development with GE Capital.
• He started MakeMyTrip in April 2000
• The entrepreneur worked as an independent director at IndiaMART InterMESH Ltd.
• In 2014, he co-founded Ashoka University and became a part of its governing body.
• Deep is also one of the founding members of the NGO, ‘I Am Gurgaon’.
• He is a chairman of the internet group – National Association of Software and Service Cos.
• Deep is also the president of Indus Entrepreneurs.
• He is the chairperson of the NASSCOM Internet Working Group and a member of the executive council of NASSCOM.
• The entrepreneur is also a member of the CII’s sub-tourism committee.

Deep Kalra’s Awards and Achievements

• Deep was ranked first in the most powerful digital influencers list by KPMG in 2011.
• MakeMyTrip was listed among the 10 best companies to work for, from 2010 to 2013, by the Great Place to Work institute.
• His company was also recognized as the ‘best travel portal in India’ in 2013 and 2014 by World Travel Awards.
• MakeMyTrip received the ‘best online travel service firm’ award.
• Deep’s company (MakeMyTrip) got the best E-tailer of the year award.

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15 May 2024

MakeMyTrip: A Startup Journey from Seed to Industry Leader

In the ever-evolving world of travel, MakeMyTrip stands tall as a true innovator. This Indian travel giant wasn’t born an overnight success story. This blog delves into the inspiring journey of MakeMyTrip, from its humble beginnings to its current position as a leader in online travel. We’ll explore the challenges they faced, the strategies they implemented, and the valuable lessons they offer to aspiring entrepreneurs. So, buckle up and get ready to be inspired by the story of MakeMyTrip’s remarkable rise!

Humble Beginnings of MakeMyTrip

Our story begins in the year 2000, a time when the internet revolution was just beginning to take hold in India. It was in this dynamic landscape that MakeMyTrip sprouted, pioneered by the visionary Deep Kalra. Deep, an alumnus of the prestigious Indian Institute of Management Ahmedabad (IIM-A), wasn’t satisfied with the limited travel booking options available in India’s rapidly developing market. He envisioned a future where travelers, both domestic and international, could seamlessly plan and book their journeys with ease and transparency.

This vision became the seed from which MakeMyTrip grew. Initially, they set their sights on catering to the US-Indian travel market. This market segment, comprising a large and growing population of Indian diaspora, faced challenges in finding affordable and reliable travel options back to their homeland. By focusing on this specific need, MakeMyTrip positioned itself to capitalize on the burgeoning demand for efficient travel solutions.

From Seedling to Growth

The path to success is rarely smooth, and MakeMyTrip’s early journey was no exception. As a young startup operating in a nascent online market, they faced several initial hurdles:

• Building Trust in Online Transactions:  In 2000, online transactions in India were still a relatively new concept. Many potential customers remained wary of sharing their financial information online. MakeMyTrip had to overcome this skepticism and build trust with their users.

Building trust breakfast: To tackle this challenge, MakeMyTrip prioritized building a secure and transparent online platform. They implemented robust payment gateways that adhered to stringent security protocols. Additionally, they focused on crafting user interfaces that were clear, easy to navigate, and provided detailed information about travel options and pricing. This commitment to transparency helped to reassure customers and foster trust in online travel booking.

• Competition from Established Players:  The Indian travel market was already dominated by established offline travel agencies. These agencies had a well-developed network of partnerships with hotels and airlines, making it difficult for a new online player to compete.

Beyond breakfast: To carve out a niche, MakeMyTrip leveraged the power of the internet. They offered a wider range of travel options and real-time price comparisons, something traditional agencies couldn’t match. Furthermore, they focused on providing a convenient and user-friendly online booking experience. This combination of wider selection, competitive pricing, and convenience proved attractive to travelers, gradually helping MakeMyTrip gain a foothold in the market.

• Securing Funding for Growth:  Fueling a startup’s growth requires significant capital. MakeMyTrip understood this and actively pursued funding opportunities. They successfully secured multiple rounds of funding, Series A to D, from venture capitalists who believed in their vision and growth potential. This influx of capital enabled them to invest in technology, marketing, and talent acquisition, propelling their expansion and solidifying their position in the online travel space.

Blossoming into a Leader

MakeMyTrip’s journey wasn’t just about overcoming initial hurdles; it was also marked by significant milestones and strategic decisions that solidified their leadership position.

2005: Setting Roots in India: The year 2005 marked a pivotal moment for MakeMyTrip. Having successfully established themselves in the US-India travel market, they set their sights on a much larger prize – the booming domestic travel market within India. This move was a strategic masterstroke. India’s growing middle class, coupled with increasing disposable income, presented a massive opportunity for online travel booking solutions. By catering to this domestic market, MakeMyTrip opened themselves up to a vast and rapidly growing customer base.

Going Public: A Testament to Success (2008): Three years after venturing into the domestic market, MakeMyTrip achieved a major milestone in 2008. They successfully listed on the NASDAQ stock exchange. This listing wasn’t just a financial achievement; it was a public validation of their success and immense market potential. The NASDAQ listing attracted further investment and catapulted MakeMyTrip onto the global stage, solidifying their position as a major player in the online travel industry.

Strategic Acquisitions: Expanding the Ecosystem (2017): MakeMyTrip understood that growth wasn’t just about organic expansion. In 2017, they made a strategic acquisition by merging with Goibibo, another leading online travel platform in India. This merger wasn’t just about combining resources; it was about creating a comprehensive travel ecosystem. By integrating Goibibo’s strengths – a strong focus on budget hotels and mobile app penetration – MakeMyTrip catered to a wider customer base and further solidified their market dominance. This strategic move demonstrated their commitment to continuous improvement and their ability to adapt to the evolving needs of the travel market.

Lessons Learned

MakeMyTrip’s story is not just a chronicle of success; it’s a valuable case study brimming with lessons for aspiring entrepreneurs. Here are some key takeaways:

Innovation is Key: The online travel landscape is constantly evolving. MakeMyTrip understood this and consistently embraced innovation. From offering a wider range of travel options online to integrating new technologies like AI and chatbots, they demonstrated a commitment to staying ahead of the curve. This adaptability allowed them to cater to the changing needs of travelers and maintain their competitive edge.

Customer Focus Pays Off: In a world of countless travel options, MakeMyTrip prioritized building trust and a seamless user experience. Their focus on secure payment gateways, transparent information, and user-friendly interfaces fostered customer confidence and loyalty. By prioritizing customer satisfaction, they created a loyal user base that continues to propel their growth.

Adaptability is Essential: The travel industry is susceptible to external factors. MakeMyTrip has faced challenges like economic downturns, global pandemics, and policy changes. However, they didn’t shy away from these hurdles. Instead, they demonstrated agility and adapted their strategies to navigate these challenges. This adaptability allowed them to not only survive but also thrive in a dynamic and ever-changing market.

The Road Ahead: A Legacy of Inspiration

While this blog delves into MakeMyTrip’s inspiring early journey, it serves as a much larger case study. Their story transcends their beginnings, offering valuable lessons for aspiring entrepreneurs venturing into any field:

Identify a Gap and Innovate: Just like MakeMyTrip saw a need for efficient travel booking solutions in India, identify a problem or gap in your chosen market. Don’t be afraid to think outside the box and develop innovative solutions that address that gap.

Build Trust and Prioritize Customer Focus: MakeMyTrip’s relentless focus on building trust and prioritizing customer satisfaction is a key ingredient to their success. In any business, building trust and prioritizing customer experience are paramount. Focus on transparency, provide excellent customer service, and constantly strive to improve the user experience.

Adapt and Embrace Change: The business landscape is constantly evolving, just like the travel industry. Be prepared to adapt your strategies to changing market trends, economic conditions, and technological advancements. Embrace change as an opportunity for growth and remain flexible in your approach.

MakeMyTrip’s story extends beyond its early days. Today, they remain a leader in the Indian online travel space, constantly innovating and adapting to meet the ever-changing needs of travelers. Their legacy serves as a source of inspiration, demonstrating the power of a clear vision, strategic planning, and continuous adaptation in the dynamic world of business. So, the next time you embark on your entrepreneurial journey, remember the lessons from MakeMyTrip. Identify a gap, prioritize your customers, and most importantly, embrace the inevitable changes that come with growth.

MakeMyTrip’s current market leadership and continued focus on innovation position them well for the future. Their story remains an inspiration, demonstrating the power of a clear vision, strategic planning, and continuous adaptation in the dynamic world of startups.

Please share your thoughts in the comments. At  theproductrecap.com , we are open to friendly suggestions and helpful inputs to keep awareness at peak.

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Makemytrip's deep kalra moves on from executive role, becomes group chairman.

As a part of his new role as group chairman and chief mentor, Deep Kalra will devote time towards mentoring MakeMyTrip’s leadership team along with focusing on strategic initiatives within the company.

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Biography of Deep Kalra: Founder & Chairman of MakeMyTrip -Success Story

  Biography of Deep Kalra: Founder & Chairman of MakeMyTrip -Success Story 

Indian Online Travel Company

Deep Kalra: Pioneering Travel Innovation

Early Life and Education

Deep Kalra, an influential Indian businessman, was born in Hyderabad and raised in Delhi and Ahmedabad. He earned his bachelor's degree in Economics from St. Stephen's College, Delhi, in 1990, followed by an MBA from the Indian Institute of Management Ahmedabad in 1992.

The Journey of Deep Kalra: From Vision to Reality

Deep Kalra was born in Hyderabad and spent his formative years exploring the bustling city. He attended St. Columba's School, where his curiosity and knack for problem-solving first emerged. Later, at St. Stephen's College in Delhi, he pursued Economics, laying a solid foundation for his future endeavors. His hunger for knowledge led him to the prestigious Indian Institute of Management in Ahmedabad (IIM-A), where he honed his skills in business administration.

The Birth of an Idea

After graduating from IIM-A, Deep embarked on a career that spanned various sectors including corporate banking, financial analysis, and senior management roles. However, it was his passion for leveraging technology to simplify everyday tasks that sparked the idea for MakeMyTrip. Recognizing the potential of the internet in revolutionizing travel planning, Deep set out to create a platform that would change how people booked their journeys.

Resilience and Reinvention: Deep Kalra's Journey Through Challenges

Early Ventures and Setbacks

After a promising start at ABN Amro Bank, Deep Kalra ventured into entrepreneurship with AMF Bowling, aiming to introduce ten-pin bowling to India. Despite opening 200 lanes, the venture faltered due to a lack of mentorship and failed to resonate with the Indian audience. This setback prompted Deep to return to the corporate world, joining GE Capital for stability and growth.

Pioneering Online Travel

During the mid-90s, with the internet's burgeoning potential evident through giants like Yahoo! and Google, Deep Kalra envisioned a revolutionary approach to travel planning. Fueled by a desire to streamline the industry and empower travelers, he founded MakeMyTrip. Despite initial challenges, including the dotcom bubble bursting just days after launch, resulting in a complete loss of funding, Deep remained undeterred.

Trials and Triumphs

Facing adversity head-on, Deep and his team navigated the aftermath of the dotcom crash with resilience. They downsized significantly, halving their workforce and executive salaries to sustain operations. This period tested their resolve but also laid the foundation for MakeMyTrip's evolution into a resilient and adaptive entity.

Founding MakeMyTrip

In 2000, Deep Kalra founded MakeMyTrip, a pioneering online travel company that aimed to make travel planning easier and more accessible. With his background in economics and management, coupled with his extensive experience in e-commerce and marketing, Deep navigated the challenges of entrepreneurship with resilience and determination. MakeMyTrip quickly gained popularity, becoming India's leading travel advisor under his visionary leadership.

Backed by $2 million from eVentures and co-founders Keyur Joshi, Rajesh Magow, and Sachin Bhatia, MakeMyTrip emerged as a beacon of innovation in the travel industry. Initially focused on India-US travel routes, the platform swiftly expanded its offerings, catering to diverse travel needs with user-friendly technology and customer-centric services.

Legacy and Continued Innovation

Today, MakeMyTrip stands as a testament to Deep Kalra's vision and perseverance. By leveraging the internet's potential, he not only transformed travel planning but also inspired a new wave of digital entrepreneurship in India. Deep's journey underscores the importance of resilience, adaptability, and unwavering commitment in overcoming challenges and achieving long-term success.

Challenges and Triumphs

Like any entrepreneurial journey, Deep faced numerous challenges along the way. From navigating the complexities of the e-commerce landscape to building a trustworthy brand in a competitive market, each obstacle only fueled his determination to succeed. Through strategic partnerships, innovative marketing campaigns, and a relentless focus on customer experience, MakeMyTrip continued to grow, solidifying its position as a trailblazer in the online travel industry.

Advice to Entrepreneurs

Today, Deep Kalra stands as an inspiration to aspiring entrepreneurs across India and beyond. His journey from a curious student to the founder of a multi-million-dollar company is a testament to the power of passion and perseverance. Deep advises budding entrepreneurs to approach life as a marathon, emphasizing the importance of endurance and steadfastness in achieving long-term goals.

Leadership and Contributions

Since August 2013, Kalra has served as Group CEO of MakeMyTrip, steering the company towards significant growth and innovation in the travel sector. In 2022, he was appointed Group Chairman and Chief Mentor, focusing on product innovation and expanding the company's footprint. Beyond MakeMyTrip, he co-founded Ashoka University and is actively involved with NGOs like I am Gurgaon.

 Biography of Deep Kalra: Founder & Chairman of MakeMyTrip -Success Story/ Indian Online Travel Company/Entrepreneur/businessman/investor/Story of makemytrip

Entrepreneurial Impact

Deep Kalra's entrepreneurial prowess extends beyond MakeMyTrip. He has contributed to the establishment of several successful travel and technology ventures, highlighting his role as a leader in shaping India's digital landscape.

The Rise After The Storm: MakeMyTrip's Journey

Surviving the Dotcom Bust

MakeMyTrip weathered the storm of the dotcom bubble's aftermath, distinguishing itself as one of the few companies to endure the market crash. Despite initial challenges, the company's resilience set the stage for its subsequent growth and success.

Strategic Alignment with IRCTC

MakeMyTrip experienced a significant breakthrough when IRCTC enabled online ticket bookings, aligning perfectly with its business model. This pivotal partnership propelled the company's profitability and expanded its service offerings across India, marking a turning point in its trajectory.

Rapid Expansion and Market Dominance

The collaboration with IRCTC catapulted MakeMyTrip's popularity, resulting in a substantial increase in daily website visitors. The company emerged as a leader in flight ticket bookings, achieving a remarkable milestone where every 1 in 12 flight tickets in India was booked through its platform. By 2008, MakeMyTrip surpassed ₹1000 crore in revenue and recorded profits of $5 million USD, underscoring its resurgence and establishing its founders as visionary entrepreneurs.

NASDAQ Listing: A Game-Changing Move

MakeMyTrip reached new heights in 2010 with its listing on NASDAQ, a milestone that not only outshone its competitors but also solidified its status as a top player in the global market. Under Deep Kalra's leadership, the company successfully bridged the gap between the Indian and U.S. stock exchanges, earning admiration and respect within the industry and beyond.   

Recognition and Influence

Kalra's contributions have been widely recognized, with KPMG ranking him as the #1 most powerful digital influencer in India in 2011. His leadership roles, including heading the NASSCOM internet working group, underscore his influence in the technology and travel sectors.

Deep Kalra: Architect of Transformation in Travel

Leadership in Industry and Advocacy

Deep Kalra's influence extends far beyond the boardroom. As a member of the Executive Council of NASSCOM and chairperson of the NASSCOM Internet Working Group, he actively shapes policies that drive innovation and growth in India's tech landscape. His role in the CII's sub-tourism committee underscores his commitment to advancing the travel sector.

Awards and Accolades

Under Deep Kalra's stewardship, MakeMyTrip achieved remarkable recognition, earning the title of "Best Travel Portal India" consecutively at the World Travel Awards from 2013 to 2014. The company's commitment to excellence was further affirmed by its inclusion in the "Best Companies to Work For" list by the Great Place to Work Institute multiple times between 2010 and 2013.

Financial and Entrepreneurial Success

Deep's entrepreneurial acumen is reflected in MakeMyTrip's substantial growth. With a net worth estimated at $136 million in 2020 and a current market cap exceeding $2 billion, MakeMyTrip stands as a testament to his strategic vision and leadership.

Inspiration and Legacy

Beyond his professional achievements, Deep Kalra serves as an inspiration to aspiring entrepreneurs in India and globally. His ability to navigate through challenges, including the global disruptions that tested MakeMyTrip's resilience, demonstrates his strategic foresight and determination. By seizing opportunities, such as expanding online services after IRCTC, Deep has not only transformed the travel industry but also solidified his place among India's foremost entrepreneurs.

Deep Kalra's journey exemplifies how dedication, innovation, and perseverance can redefine an industry. From pioneering online travel solutions to advocating for technological advancements, he continues to inspire a generation of leaders. As MakeMyTrip continues to innovate and grow under his leadership, Deep Kalra's legacy as a visionary entrepreneur and industry stalwart remains firmly established, shaping the future of travel in India and beyond.

Deep Kalra's life story is not just about business success, but about the transformative impact of innovation and dedication. Through MakeMyTrip, he has not only simplified travel planning but has also paved the way for future entrepreneurs to dream big and pursue their visions relentlessly. As he continues to inspire and lead, Deep Kalra remains a beacon of entrepreneurship in the digital age, proving that with determination and foresight, anything is possible.

A timeline summarizing Deep Kalra's journey:

1968: Deep Kalra is born in Hyderabad, India.

Early Education: Attends St. Columba's School, Delhi.

1990: Graduates from St. Stephen's College, Delhi with a bachelor's degree in Economics.

1992: Completes MBA from the Indian Institute of Management Ahmedabad.

Early Career: Works in corporate banking and senior management roles, including at ABN Amro Bank and GE Capital.

Venture into Entrepreneurship:

2000: Founds MakeMyTrip, pioneering online travel booking in India.

Early 2000s: Navigates challenges including the dotcom bubble burst, downsizes operations, and maintains resilience.

2005: Secures $10 million in funding from eVentures.

Leadership and Growth:

2013: Becomes Group CEO of MakeMyTrip.

2022: Appointed Group Chairman and Chief Mentor, focusing on product innovation and expansion.

Entrepreneurial Impact and Recognition:

• Co-founds Ashoka University and contributes to NGOs like I am Gurgaon.
• Recognized as the #1 most powerful digital influencer in India by KPMG in 2011.
• Receives numerous accolades including "Best Travel Portal India" at the World Travel Awards.

Financial Success:

• MakeMyTrip's market cap exceeds $2 billion.
• Estimated net worth of $136 million in 2020.

Legacy and Influence:

Continues to inspire entrepreneurs through his journey of innovation and perseverance in the digital age.

This timeline outlines Deep Kalra's entrepreneurial evolution from his education to founding MakeMyTrip and his ongoing impact on India's digital and travel sectors.

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MakeMyTrip Goes Global: Expands Reach from 3 Countries to 150

Peden Doma Bhutia , Skift

April 8th, 2024 at 9:13 AM EDT

Having ticked the regulatory compliance boxes, MakeMyTrip is now ready to make its big international debut, with the spotlight shining on the Indian diaspora.

Peden Doma Bhutia

Indian online travel agency MakeMyTrip made a push Monday to go global: It has extended its services to over 150 countries, including the UK, Germany, Japan, Italy, and France.

Until now, it has operated primarily in India, the U.S., and the United Arab Emirates (UAE).

This expansion comes after MakeMyTrip’s compliance with key international standards and regulations like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

The primary motivation behind this move is to ensure that travelers, regardless of their geographical location, can use the platform’s offerings. Travelers can now seamlessly book flights, hotels, and holiday packages for themselves and their families across the globe through MakeMyTrip, the company told Skift.

“Before this, our existing users could reach us while traveling abroad for their trip for any existing booking,” MakeMyTrip said in a statement to Skift. “However, travelers from Europe and the UK faced limitations when attempting to make fresh bookings on the platform. With the platform now achieving GDPR compliance, these constraints have been eliminated.”

Virendra Jain, co-founder and CEO of Videc, a travel research firm, said MakeMyTrip’s global strategy isn’t surprising.

“I think it’s coming in now because of all the compliances that were required,” Jain said.

In its India Travel Market Sizing report released last year, Videc noted that MakeMyTrip Group was the largest online travel agency in the country with 54% share of total gross booking value in online travel.

The Indian Diaspora

“Our global accessibility will help us reach the vast Indian diaspora. Importantly, this expansion will enable us to cater to a broader audience, fostering increased inbound travel to India,” said Rajesh Magow, co-founder and group CEO of MakeMyTrip.

China’s leading online travel agency, Trip.com, has used a similar strategy.

Jain emphasized the significance of diaspora communities in driving travel and tourism markets, citing India, China, and to a lesser extent, the Philippines, as major opportunities.

He noted that MakeMyTrip’s extensive coverage of Indian destinations and its diverse range of accommodations position the company well to meet the inbound demand for India, including travelers seeking spiritual and wellness experiences.

Jain noted this latest move by MakeMyTrip aligns with the online travel agency’s track record of successfully replicating its India-focused strategy in other emerging markets, notably in the UAE.

“MakeMyTrip grew exponentially in the UAE banking upon the diaspora, but has now localized its offerings for the Gulf Co-operation Council (GCC) population. The company is now aiming for a similar success in the Saudi market, anticipating significant growth in both domestic inbound and outbound travel. I wouldn’t be surprised if it wants to replicate this model to other global emerging markets,” he added.

As MakeMyTrip expands, it will need to prioritize customer service. “While traveling to any international destination, one’s priority is security of reservation and customer service,” one analyst told Skift. “The trust factor will play an important role for MakeMyTrip in the competitive online travel space.”

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Photo credit: MakeMyTrip Group CEO Skift

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