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Provoke Insights

A full service international market research firm that specializes in branding, advertising, & content marketing initiatives in the B2C & B2B space.

Why choose Provoke Insights

Brand & Media Strategists

Researchers + Strategy

Cross-discipline Approach

Nothing Outsourced

Trend Spotters

Learn more about Provoke Insights

Cranford, New Jersey

CEC Research

Consumer Evaluation Center located in Central NJ provides superior facilities and recruiting for all of your Sensory and Consumer Research needs.

Why choose CEC Research

Commercial Kitchen

Fragrance & Flavor Tests

Laundry Facilities

Learn more about CEC Research

Fort Lee, New Jersey

Fieldwork Fort Lee, NJ

5 research suites with viewing designed for maximum client comfort. Local database, recruiting and project management.

Why choose Fieldwork Fort Lee, NJ

5 Flexible Rooms

On-Site Recruiting

Experienced Staff

Great Location

Learn more about Fieldwork Fort Lee, NJ

Iselin, New Jersey

Sago New Jersey

Sago is a leading global research partner that puts the human voice at the center of everything we do.

Why choose Sago New Jersey

Global Respondent Access

Collaborative Approach

Programmatic Surveys

Digital Qual Platforms

World-Class Facilities

Learn more about Sago New Jersey

Ormond Beach, Florida

CRG Global - Test America (Branch)

CRG Global specalizes in full service market research including CLTs, HUTs, focus groups, mobile research, eye tracking, facial coding, and more.

Why choose CRG Global - Test America (Branch)

40 + yrs in the Industry

Executional Expertise

Global Data Collection

Purpose-built Facilities

Extensive Panel 440K+

Learn more about CRG Global - Test America (Branch)

Red Bank, New Jersey

KLC delivers always on human insight. Our custom insights communities help companies build better experiences, better marketing, & better products

Why choose KLC

Experience and Expertise

90+ % Client Retention

Always On Solution

Incredible Value

Learn more about KLC

Hauser & Associates, Inc.

Hauser & Associates helps research professionals meet their constant deadlines by offering more research in less time. Results on time, every time.

Why choose Hauser & Associates, Inc.

Agile to Meet Your Needs

Quick Turnaround

Experienced Researchers

Reliable Partner

Actionable Results

Learn more about Hauser & Associates, Inc.

Cherry Hill, New Jersey

MAXimum Research

We are telephone interviewing specialists with over 300 CATI stations running the Survox (formerly CfMC) Interviewing & Internet Package w/ Hosting.

Why choose MAXimum Research

Competitive Pricing

Best Customer Service

All Industries

High Quality/Reliability

Extensive Experience

Learn more about MAXimum Research

Hoboken, New Jersey

SKIM is a global insights agency helping leading companies thrive by understanding decision making.

Why choose SKIM

Price&Portfolio Strategy

Decision Journey Mapping

Decades of Comm Research

CPG sustainability claims

Learn more about SKIM

East Rutherford, New Jersey

Focus Crossroads - East Rutherford, NJ

Focus Crossroads, recruitment experts and one of Northern NJ's top-rated qualitative facilities, conveniently located in the NYC Metro Area.

Why choose Focus Crossroads - East Rutherford, NJ

B2B recruitment experts

Conveniently-located

Access diverse consumers

Top-rated facility

Recruits healthcare pros

Learn more about Focus Crossroads - East Rutherford, NJ

Fairfield, New Jersey

Capstone Research, Inc.

Capstone provides a full range of services across all aspects of market research, with particular expertise in on-premise retail research.

Why choose Capstone Research, Inc.

#1 in Data Collection

Decades of Experience

Thousands of Auditors

Coverage Across USA

Learn more about Capstone Research, Inc.

Mount Laurel, New Jersey

aytm’s automated platform empowers you to gain powerful insights, explore a deeper understanding of your consumer, and evolve your ideas in real-time.

Why choose aytm

Well-nurtured respondents

Expert-automated tools

Robust insights platform

Future-focused enablement

Flexible research service

Learn more about aytm

Glen Rock, New Jersey

Bauman Research & Consulting, LLC

Full-service market research & consulting firm, qualitative & quantitative, specializing in branding, positioning, concept testing, expert moderator

Why choose Bauman Research & Consulting, LLC

Decades of experience

Senior people do the work

Client service oriented

We make your job easier

We love helping clients

Learn more about Bauman Research & Consulting, LLC

Newark, New Jersey

APLUSA's US division is a full-service firm with core strengths in segmentation, demand forecasting, chart data innovations, and hybrid qualitative

Why choose APLUSA

Real-world data

Global presence

Oncology expertise

Demand forecasting

Learn more about APLUSA

Summit, New Jersey

BEESY is a top-rated insights agency applying rigorous behavioral science solutions to unlock competitive opportunities and advance commercial outcome

Why choose BEESY

Commercial Outcomes

Market More Effectively

Behavioral Science Expert

Identify Behavior Barrier

Impact Decision Making

Learn more about BEESY

Russell Research

Russell Research is one of the country’s top strategic research firms and has been delivering innovative, custom research for over half a century.

Learn more about Russell Research

Englewood, New Jersey

Signet Research Inc.

Full-service survey research firm since 1968. Sibyl Surveys by Signet Research is our Customer Experience (CX) and Survey Software platform.

Learn more about Signet Research Inc.

Randolph, New Jersey

U&I Collaboration

Guided development of over 500 consumer-desired product launches since 1999. Proprietary Qualitative/Quantitative Research. Online focus groups only.

Learn more about U&I Collaboration

Princeton, New Jersey

Multi-sponsor Surveys, Inc.

Multi-sponsor Surveys provides affordable shared-cost U.S. and International consumer and business-to-business primary research with a custom touch.

Why choose Multi-sponsor Surveys, Inc.

Shared cost research

Representative samples

Questionnaire review

Customizing options

Learn more about Multi-sponsor Surveys, Inc.

Marlton, New Jersey

BJD Research Services, Inc.

One-stop for all of your data needs since 1982. Tabulations, verbatim coding, data entry, interviewing and more -- accurate, on-time and under budget!

Why choose BJD Research Services, Inc.

35 yrs in Market Research

One-Stop Data Solution

Personalized Service

Accurate Results

Timely Delivery

Learn more about BJD Research Services, Inc.

Milford, New Jersey

Kinemedica Market Solutions

Qualitative and Quantitative market research solutions for medical device manufacturers and their suppliers.

Why choose Kinemedica Market Solutions

Medical device focus

25+ years' experience

Attentive support

Tailored solutions

Dedication to results

Learn more about Kinemedica Market Solutions

Maplewood, New Jersey

The Blank Project

The [ blank ] project is a strategy and research consultancy that helps clients and agencies unearth actionable insights and solve business problems.

Why choose The Blank Project

Creative Reporting

Creative Development

Strategy Help

Activate Insights!

Innovation!

Learn more about The Blank Project

MAKI AMEMIYA - INTERPRETER, TRANSLATOR

Simultaneous interpreting, Japanese, English, translation, qualitative, market research, focus groups, in-depth interviews, concept tests, online.

Why choose MAKI AMEMIYA - INTERPRETER, TRANSLATOR

My speciality.

15 yrs in Tokyo.

20 yrs in USA.

Consider myself the best.

Worked with many Co.

Learn more about MAKI AMEMIYA - INTERPRETER, TRANSLATOR

Engagement Labs

Engagement Labs is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies.

Why choose Engagement Labs

Consultative

Competitive

Actionable Data

Learn more about Engagement Labs

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New Jersey MarketBeat Reports

John obeid • 4/8/2024.

Learn more about our local markets and property types by clicking our most recent New Jersey MarketBeat reports below.

Author/Local Contact

• John Obeid Senior Research Manager

Current Marketbeats

Q1 2024 Northern New Jersey Office Report

Download Full Report

Q1 2024 Central New Jersey Office Report

Q1 2024 New Jersey Industrial Report

New Jersey’s industrial market vacancy rate over the past year has shown steady growth, fueled by a slowdown in pre-leasing activity, contributing to the addition of large blocks of new supply to the market in Q1 2024.

Featured Insights: Current U.S. MarketBeats

U.S. Office Reports

U.S. Industrial Reports

U.S. Shopping Center Reports

Download Previous Office Reports

• Northern New Jersey Office MarketBeat Q4 2023
• Northern New Jersey Office MarketBeat Q3 2023
• Northern New Jersey Office MarketBeat Q2 2023
• Northern New Jersey Office MarketBeat Q1 2023

Download Previous Industrial Reports

• New Jersey Industrial MarketBeat Q4 2023
• New Jersey Industrial MarketBeat Q3 2023
• New Jersey Industrial MarketBeat Q2 2023
• New Jersey Industrial MarketBeat Q1 2023
• Central New Jersey Office MarketBeat Q4 2023
• Central New Jersey Office MarketBeat Q3 2023
• Central New Jersey Office MarketBeat Q2 2023
• Central New Jersey Office MarketBeat Q1 2023

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695 Route 46 West • Suite 410 • Fairfield, NJ 07004 • 973-575-6161

• Capstone Retail Insights
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• Statistical Analysis & Modeling
• Product Retrieval Services
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CAPSTONE RESEARCH is a full-service marketing research organization headquartered in Fairfield, New Jersey (New York Metro). Our core services include:

• Sales and Retail Research
• In-Store/On-Site Interviews
• Buyer Profile Studies
• Marketing Analytics & Modeling
• Product Retrievals

For over four decades, client service has been our hallmark. We strive to partner with our clients to provide efficiently designed and timely research solutions that address the business issues at hand. We offer experienced-based insights throughout the research process, from problem definition and research design to tabulations and final reports.

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What We Offer

With a comprehensive suite of qualitative and quantitative capabilities and 55 years of experience in the industry, Sago powers insights through adaptive solutions.

• Recruitment
• Communities
• Methodify® Automated research
• QualBoard® Digital Discussions
• QualMeeting® Digital Interviews
• Global Qualitative
• Global Quantitative
• In-Person Facilities
• Research Consulting
• Europe Solutions
• Neuromarketing Tools
• Trial & Jury Consulting

Who We Serve

Form deeper customer connections and make the process of answering your business questions easier. Sago delivers unparalleled access to the audiences you need through adaptive solutions and a consultative approach.

• Consumer Packaged Goods
• Financial Services
• Media Technology
• Medical Device Manufacturing
• Marketing Research

With a 55-year legacy of impact, Sago has proven we have what it takes to be a long-standing industry leader and partner. We continually advance our range of expertise to provide our clients with the highest level of confidence.​

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Sago Announces Launch of Sago Health to Elevate Healthcare Research

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Sago New Jersey

High-specification spaces for insights, testing, and simulation. Request a bid

Conduct your consumer research in The Garden State.

RESEARCH POPULATION Central NJ, where Sago is located in Iselin, is a suburban area with close access to the more urban Newark and New Brunswick areas. This region is largely middle-class and a great option for consumer research. It is approximately 30 minutes from many of the larger pharmaceutical companies and is ideal for healthcare professionals and patient research with 6-8 hospitals that are near the primary recruiting area.  Just a 45-minute train ride away, NYC clients also enjoy reaching an alternative demographic.

FACILITY Sago New Jersey offers a spacious, high-specification facility.  Four secure qualitative research suites offer the perfect environment and service in which to gain insights for your important studies in confidence. The facility is easily accessible equally by car and mass transit located 2.5 miles from the New Jersey Turnpike and 1 minute from the Garden State Parkway entrance and Metro Park train station.

Let’s Connect

Sago New Jersey (formerly Schlesinger New Jersey)

101 Wood Avenue South, Suite 501 Iselin, NJ  08830

+1 (732) 906-1122

Ron Livers Director, Facility Operations

Kara Lagano Facility Manager

[email protected]

Request a bid

A Broad Range of Qual & Quant Solutions

Directions to Sago New Jersey Iselin

Please note: Schlesinger New Jersey is now Sago New Jersey 101 Wood Avenue South, 5th Floor Iselin, New Jersey 08830 +1 (732) 906-1122

FROM NEW YORK CITY Lincoln Tunnel to NJ Turnpike South. George Washington Bridge to NJ Turnpike South. Holland Tunnel to NJ Turnpike South. Follow NJ Turnpike directions below.

FROM PHILADELPHIA Take the NJ Turnpike North. Follow NJ Turnpike directions below.

FROM NEWARK AIRPORT Follow signs to NJ Turnpike South. Follow NJ Turnpike directions below.

FROM THE NEW JERSEY TURNPIKE Take the NJ Turnpike to Exit 11 (Woodbridge-Garden Parkway). After the toll plaza, follow signs to Garden State Parkway North. Take the Garden State Parkway to Exit 131A, Wood Avenue South. Continue through two traffic lights and make a right into Metro 101 parking lot, just past the APA Hotel.

FROM PRINCETON Take Route 1 North to Edison, approximately 22 miles to the Garden State Parkway. Take the Garden State Parkway to exit 131A, Wood Avenue South. Continue through two traffic lights and make a right into Metro 101 parking lot, just past the APA Hotel.

FROM ROUTE 287 Going North or South, take the exit for Route 1 North. Follow directions above from Princeton.

FROM GARDEN STATE PARKWAY Take the Garden State Parkway to exit 131A, Wood Avenue South. Continue through 2 traffic lights and turn right into Metro 101 parking lot, just past the APA Hotel.

FROM ROUTE 27 From Metuchen  take Route 27 North, approximately 2 miles. Turn right on Wood Avenue South. At the second traffic light, turn left into Metro Office Complex. Metro 101 building will be on your right.

From Rahway take Route 27 South, approximately 2 miles. Make a left turn on Wood Avenue South. At the second traffic light, turn left into Metro Office Complex. Metro 101 building will be on your right.

FROM AMTRAK TRAIN / NJ TRANSIT TRAIN – METROPARK STATION Our office is within walking distance to the station; less than 3 blocks. Exit Metropark station and make a right onto Middlesex Turnpike. At the first traffic light, make a left on Wood Avenue South. 101 Wood Avenue South is 2 blocks up, on the left (Metro Corporate Campus / Metro 101 signs at entrance).

PARKING Free parking is in the front of the building or in the building’s parking garage located next to the front door of the building. The sign reads 101 Metro Parking Garage.

Nearby Hotels

Hotels near sago new jersey iselin.

APA WOODBRIDGE HOTEL (Conveniently located right next door to our facility) 120 South Wood Avenue, Iselin, NJ 08830 +1 (732) 494-6200 Visit the website Request the Sago preferred rate

SHERATON EDISON 125 Raritan Center Parkway, Edison, NJ 08837 Visit the website | Book online +1 (732) 225-8300 Request the Sago preferred rate

HYATT IN NEW BRUNSWICK 2 Albany Street, New Brunswick, NJ 08901 Visit the website +1 (732) 873-1234

CROWNE PLAZA EDISON 2055 Lincoln Highway Edison, NJ 08817 Visit the website +1 (732) 287-3500

DELTA HOTELS WOODBRIDGE 515 US Highway 1 South Iselin, New Jersey 08830 USA Visit the website

WATT HOTEL 1403 Irving Street Rahway, NJ 07065 Visit the website

Zip Codes for Our Location

Our recruitment area.

Each project is different, and so is our recruitment solution. Our consulting team advises on our recruiting reach on a project-by-project basis, considering factors such as methodology, timing, demographic, topic, and incentive offered.  Please accept this as an invitation to contact us so we can give you the most accurate indication of how we can support your project's success.

For your immediate convenience, please download our zip codes for our recruiting market to give you an idea of the areas in which we typically recruit.

Download New Jersey zip cods

Start your research journey.

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Fort Lee, NJ

Two Executive Drive Suite 200 Ft. Lee, NJ 07024 +1.201.585.8200 [email protected]

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Experience and Quality on Either Side of the Bridge

Fieldwork is thrilled to open the doors of a brand new market research space in Northern New Jersey. Fieldwork Ft. Lee is still conveniently located just over the George Washington Bridge, minutes from New York City and still providing top notch local recruitment, just as we have done for over three decades.  Our focus group facility boasts four conference rooms including a 900 square foot great room, individual client lounges, cutting edge AV technology, a variety of industry-standard recording and streaming options, robust respondent recruiting capabilities and 12,000 square feet to social distance.

With a database that is constantly being updated and expanded, we are able to offer consistent and thorough recruiting from both urban and suburban areas. Fieldwork Fort Lee, NJ offers the recruiting and resources to help you take full advantage of the diverse lifestyles and cultures that make up Metro New York. Come to Fort Lee and combine your research with many other business and entertainment endeavors in the commercial and financial capital of the world!

Meet the Fieldwork Fort Lee Team

President, Fort Lee, NJ | New York City

Facility Director, Senior Project Manager, Fort Lee, NJ | New York City

Senior Project Manager, Fort Lee, NJ | New York City

Take a Look Inside Our Fort Lee, NJ Market Research Venue

Room Specifications

Enjoy your stay, hotels marked with an asterisk (*) offer discounted rates for fieldwork guests..

Marriott at Glenpointe* 201.836.0600

Doubletree Fort Lee* 201.461.9000

Crown Plaza Englewood 201.871.2020

Marriott Saddle Brook 201.843.9500

What Google Maps doesn’t tell you…

• In GPS, the address “Two Executive Drive” will work better than “2 Executive drive”
• We are the brick building on executive drive – across the street from The Pointe at Fort Lee Apartment complex
• Fieldwork East, Inc. is in the first building on the right side of the road, and the facility is located on the 2nd Floor.  Parking in front of the building is reserved for visitors; please state you are visiting Fieldwork East. If no spaces are available, please feel free to park in the garage. There is no charge.

Directions from New York City and George Washington Bridge:

• Take the George Washington Bridge / 95 South to NJ.
• After toll, follow the signs for Route 4.
• Once on Route 4 Stay in right lane, the exit comes up fast!
• After passing the Best Western and the Shell Gas Station, make a right onto driveway located in front of the brick wall.  On the wall it states: Fort Lee Executive Park.
• Go up the hill, and turn right into the entrance at 2 Executive Drive into the open parking lot.

Directions from Kennedy Airport:

• Take the Van Wyck Expressway North to Grand Central Parkway.
• Cross the Triboro Bridge; bear left.  Proceed to Route 87 North (Major Deegan Expressway), continue on 87 North, and follow signs to George Washington Bridge / 95 South
• Proceed to follow “DIRECTIONS FROM NYC AND GEORGE WASHINGTON BRIDGE”

Directions from LaGuardia Airport:

• Go west on Grand Central Parkway, cross the Triboro Bridge, and bear left.
• Proceed to Route 87 North (Major Deegan Expressway), continue on 87 North, and follow signs to George Washington Bridge / 95 South

Directions from Newark Airport:

• Take the New Jersey Turnpike (95) North.
• Follow signs for the George Washington Bridge, stay in “Local Lanes Only.”
• Exit at “Palisades Parkway-Fort Lee.”
• At the first light make a left; you will be on Fletcher Avenue.
• At the next light make turn left onto Route 4.

Download a PDF here for a comprehensive set of directions from many locations.

The Shops at Riverside

• The Cheesecake Factory
• McCormick and Schmick’s
• Maggiano’s Little Italy
• Morton’s The Steakhouse
• Rosa Mexicano

Chart House Restaurant 201.348.6628

Grissini 201.568.3535

Villa Amalfi 201.886.8626

Points of Interest

The Shops at Riverside Garden State Plaza Mall The Outlets at Bergen Town Center

ATTRACTIONS:

MoMA 212.708.9400

Metropolitan Museum of Art 800.662.3397

Guggenheim Museum 212.423.3500

New Museum 212.219.1222

Madison Square Garden 212.465.6741

Jacob Javits Center 212.216.2000

Broadway Shows

Empire State Building

Yankee Stadium – New York Yankees Citi Field – New York Mets MetLife Stadium – NY Giants and NY Jets

Our Recruitment Area Includes…

Download Zipcodes

Top Marketing Research Companies in New Jersey

Below is a list of all New Jersey (NJ) marketing research companies.

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Provoke Insights

New York City, NY

Sago New Jersey

Northern New Jersey, NJ

Focus Crossroads

U&i collaboration, maximum research, inc..

Philadelphia/Southern NJ, PA

Fieldwork Fort Lee, NJ

Evolving insights, takedown research, russell research, inc., bjd research services, inc., cec research, bauman research & consulting, llc, sago transcription services, test america a division of crg global - philadelphia, test america, a division of crg global – new york, marketview research.

Government Affairs

We believe knowledge is power, and that is why we arm you with everything we know. NJ Realtors® hopes to help you succeed and help you make the best decisions possible. Research what’s happening in the state’s housing market , see who’s comprising the buyers and sellers of today,  learn more about members , or see what’s happening in the government that might affect the real estate industry.

Monthly Housing Market Statistics

Know what's happening in New Jersey's housing market with comprehensive data powered by 10K Research & Marketing.

• Member Profile

Discover insights into the average NJ Realtors® member by exploring the annual survey conducted by the National Association of Realtors®.

NJ Buyers and Sellers

The National Association of Realtors® conducts an annual survey of home buyers and sellers, providing valuable insights into their experiences.

New Jersey Realtors® Heat Map

Made possible by NJ Realtors® Issues Mobilization Fund, this invaluable lobbying tool showcases member sentiments towards the New Jersey real estate market.

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MARKETVIEW CELEBRATES 25 YEARS!

PRODUCTS ARE AT THE HEART OF WHAT WE DO

We're a clever and curious crew of researchers, strategists and analysts who love seeing clients bring smart, innovative products to market. We bring together a full suite of custom quantitative and qualitative expertise  that provides in-depth customer perspectives throughout the product lifecycle. 

Our focus is to always give you relevant and essential insights so you can move forward with confidence to launch products that better connect, engage and build loyalty with your customers. 

At MarketView Research, we know how to do product lifecycle research right. It's been our core competency for 25 years.

Insights that get you to yes, develop and assess.

Explore, reinforce and advance product ideas

Optimize and Target

Creating your roadmap for success

Track and Measure

Monitoring to help you stay ahead

Product Testing

No matter what stage you're in, we uniquely specialize in product testing to help answer your business questions and achieve growth  

WHAT MAKES US DIFFERENT

Independent, woman-owned and operated since 1999

We blazed a trail as one of the first woman-owned and operated market research firms. ​

Trusted partner to top brands and F1000 for 20+ years

Our clients are some of the best known brands in their industries...ask us who they are.

Well-versed in consumable goods testing  

One of the only research  firms with the skinny on compliance protocols and requirements to test consumable goods.

Thousands of products tested across categories  

 We've worked behind the scenes across multiple categories to bring you the most well-known and beloved  products.

PARTNERING WITH TOP BRANDS

Estee Lauder

L'Oreal

Kiehl's

Rodan + Fields

Beauty and Skincare

What our clients say.

"The MarketView team has been an exceptional partner over many years. Their deep understanding of my category and customer service is top-notch. They are my go to for all product testing needs"

Brand Manager

Top CPG Company

NEWS AND INSIGHTS

An Underutilized Qualitative Method in Product Testing

MarketView Celebrates 25 Years in Business

Thinking Beyond the Category

Business Information

• Sources Checklist
• Non-Profits
• Market Research / Statistics
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• Researching Supply Chains This link opens in a new window
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• Factiva & The Wall Street Journal This link opens in a new window
• Case Studies
• Internet Research
• Organizations

Need help? Ask a librarian

Data from US Govt Agencies

For population data consult the  U.S. Census .

Other related tables from the U.S. Census Bureau include:

• American Community Survey
• County and City Data Book (latest edition is from 2007)
• County Business Patterns
• Economic Census
• Metropolitan and Micropolitan 
• State and County QuickFacts
• Statistical Abstract of the United States

The U.S. Bureau of Labor Statistics periodically conducts the Consumer Expenditure Survey which provides information on consumers and their expenditures, as well as the American Time Use Survey . As a result of the Occupational Employment Survey, the BLS publishes the Metropolitan Area Occupational Employment and Wage Estimates . Other data sets are available from the Occupational Employment Statistics Home Page.

The Current Population Survey (CPS) is a monthly survey of about 50,000 households conducted by the Census Bureau for the Bureau of Labor Statistics. "Estimates obtained from the CPS include employment, unemployment, earnings, hours of work, and other indicators."

The U.S. Census Bureau conducts several other periodic surveys, including the following:

• American Community Survey (ACS)
• American Housing Survey (AHS)
• Housing Vacancies and Homeownership (HVS)
• Residential Finance Survey (sponsored by the Department of Housing and Urban Development - HUD)
• Survey of Business Owners (SBO)
• Survey of Income and Program Participation (SIPP: P-70 Current Population Reports )

The Local Area Personal Income tables, derived from the U.S Bureau of Economic Analysis, Regional Accounts Data, provides over thirty years of historical information. Particularly useful are estimates of per capita personal income by county.

Some historical employment data is available from the HUD-sponsored State of the Cities Data Systems , along with demographic profiles for cities. Detailed Occupation Statistics based on the 2000 Census are also available from the U.S. Census Bureau.

The Administration on Aging has a growing collection of Data and Statistics with links to other government agencies and research centers.

The U.S. Equal Employment Opportunity Commission (EEOC) has created the Census 2000 Special EEO File with tables for race and ethnic distributions for states, metropolitan areas, counties, and selected places in the United States. More recent EEO Tabulation 2014-2018 are also available.

The U.S. Census Bureau has also generated graphical representations of data e.g. Mapping Census 2000: The Geography of U.S. Diversity , which shows total population and population percentage change since 1990.

Current socioeconomic statistics on various groups are covered by the U.S. Census Bureau:

• African American Population
• American Indian and Alaska Native Resources
• Asian American Populations
• Foreign Born
• Hispanic Origin
• Native Hawaiian and Other Pacific Islander

International Trade Administration   Import, Export Statistics, Trade Data and Analysis.

More Data Sources

Marketing tutorials

Resources for New Jersey

More Sources--Rutgers Librarian's Market Research Guide

See our Guide to Data & Statistics Sources

Consumer Spending (Bureau of Economic Analysis -US)\

Free Reports

A good starting point is CensusScope , which is a portal to Census 2010 and 2000 data, charts, graphs and maps. This site is a product of the Social Science Data Analysis Network (SSDAN) at the University of Michigan. Several other research centers do provide summaries of their findings on their websites:

• American Customer Satisfaction Index (University of Michigan Business School)
• General Social Survey (National Opinion Research Center)
• Health and Retirement Study (University of Michigan)
• Human Development Index (Social Science Research Council)
• Comparative Urban and Regional Research at the Lewis Mumford Center, University at Albany
• The Multicultural Economy ( Selig Center for Economic Growth , University of Georgia)
• National Center for Children in Poverty (Columbia University)
• National Survey of America's Families (Urban Institute)
• Panel Study of Income Dynamics (University of Michigan)
• Population Change and Migration Data for US Geographic Areas and other reports (William H. Frey)
• Research on Recent Demographic Trends (Loyola University)
• State of Metropolitan America (Brookings Institution)
• State of the Nation's Cities (Center for Urban Policy Research, Rutgers University)
• State of the Nation's Housing (Joint Center for Housing Studies)
• Surveys of Consumers : (University of Michigan)
• U.S. Metro Economies (United States Conference of Mayors)

Other websites that have collected together demographic and social statistics include:

• Social Science Data Archives (University of Amsterdam)
• Digital Resource s (University of Virginia Library Scholars' Lab)

There are many many more. . . ask a librarian for help!

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• General Business Reference
• Current Company Profiles & Information
• Historical Company Research

NAICS and SIC Codes

Industry & market research, demographics & geographic information systems (gis), polls and surveys.

• Business Statistics
• Business News & Literature

NAICS (pronounced nakes ) - North American Industry Classification System Codes 

SIC (pronounced S-I-C ) - Standard Industrial Classification Codes

NAICS and SIC are used to classify the industry in which a business operates.  The Federal Government introduced NAICS in 1997 to replace SIC.  Many research databases use NAICS and/or SIC codes for searching purposes.  

• NAICS Code Lookup This official U.S. Government Web site provides the latest information on plans for NAICS revisions, as well as access to various NAICS reference files and tools. Additional information on the background and development of NAICS is available in the History section of this Web site.
• SIC Code Lookup This page allows the user to search the 1987 version SIC manual by keyword, to access descriptive information for a specified 2,3,4-digit SIC, and to examine the manual structure.
• Converting between NAICS and SIC Use this website to find corresponding NAICS and SIC codes.

• American Community Survey A program designed to update the decennial census by gathering social, economic and housing information every year.
• Census Business Builder Census Business Builder provides easy access to information about the residents and businesses in an area for regional planning and other activities. The data are presented in a map-based interface that is accessed in three simple steps.

• New Jersey State Data Center New Jersey's Statewide Data Center provides statistics of over 110 state, county, regional, and local agencies.
• NJ GIS Open Data This website provides access to many of New Jersey's spatial datasets, allowing users to search, query and download filtered or complete records for each dataset. Users can search by location, organization, or category. Categories include government boundaries, land use, transportation, utilities, and more.
• NJ Data Book - Rutgers University A free data tool that provides users with fast, easy access to a variety of statistics and information about New Jersey.
• Eagleton Poll The Eagleton Institute’s Center for Public Interest Polling focuses on New Jersey has a survey releases since 1998 on its web site and is planning to put a searchable archive of all its polls (since 1971) on the web in the Spring of 2002.
• Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. They conduct public opinion polling, demographic research, content analysis and other data-driven social science research.
• General Social Survey ​​The GSS gathers data on contemporary American society in order to monitor and explain trends and constants in attitudes, behaviors, and attributes. Hundreds of trends have been tracked since 1972. In addition, since the GSS adopted questions from earlier surveys, trends can be followed for up to 70 years.
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• Last Updated: Apr 30, 2024 9:18 AM
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Monmouth County, New Jersey

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Monmouth County's ‘AAA’ Issuer Default Rating (IDR) and GO bond ratings reflect Fitch Ratings’ expectation that the county will maintain healthy financial flexibility through economic cycles, consistent with a history of strong operating performance and robust reserves. The 'AAA' IDR incorporates the county's 'aaa' financial resilience assessment, which reflects 'High-Midrange' budgetary flexibility as well as unrestricted reserves maintained at or above 10% of spending.