operations section of business plan example

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How to Write an Operations Plan Section of your Business Plan

Free Operations Plan Template

Ayush Jalan

• December 14, 2023

Your business plan is an elaborate set of instructions stating how to run your business to achieve objectives and goals. Each section describes a part of the process of reaching your desired goal. Similarly, the operations plan section of your business plan explains the production and supply of your product.

An operations plan is formed to turn plans into actions. It uses the information you gathered from the analysis of the market , customers, and competitors mentioned in the previous parts of your business plan and allows for the execution of relevant strategies to achieve desired results.

What Is an Operations Plan?

An operations plan is an in-depth description of your daily business activities centered on achieving the goals and objectives described in the previous sections of your business plan. It outlines the processes, activities, responsibilities of various departments and the timeframe of the execution.

The operations section of your business plan explains in detail the role of a team or department in the collective accomplishment of your goals. In other words, it’s a strategic allocation of physical, financial, and human resources toward reaching milestones within a specific timeframe.

A well-defined operational plan section of your business plan should be able to answer the following questions:

• Who is responsible for a specific task or department?
• What are the tasks that need to be completed?
• Where will these operations take place?
• When should the tasks be completed? What are the deadlines?
• How will the tasks be performed? Is there a standard procedure?
• How much is it going to cost to complete these tasks?

How to Write an Operations Plan Section?

Creating an operational plan has two major stages, both addressing different aspects of your company. The first stage includes the work that has been done so far, whereas the second stage describes it in detail.

1. Development Phase

In this stage, you mention what you’ve done to get your business operations up and running. Explain what you aim to change and improvise in the processes. These are the elements your development section will contain:

Production workflow

: Explain all the steps involved in creating your product. This should be a highly informative, elaborate description of the steps. Here, you also mention any inefficiencies that exist and talk about the actions that need to be taken to tackle them.

Supply chains

Quality control, 2. manufacturing phase.

The development stage acquaints the reader with the functioning of your business, while the manufacturing stage describes the day-to-day operation.

This includes the following elements:

Outline of daily activities:

Tools and equipment:, special requirements:, raw materials:, productions:, feasibility:, why do you need an operations plan.

An operations plan is essentially an instruction manual about the workings of your business. It offers insight into your business operations. It helps investors assess your credibility and understand the structure of your operations and predict your financial requirements.

An operations plan reflects the real-time application of a business plan.

Internally, an operations plan works as a guide, which helps your employees and managers to know their responsibilities. It also helps them understand how to execute their tasks in the desired manner—all whilst keeping account of deadlines.

The operations plan helps identify and cut the variances between planned and actual performance and makes necessary changes. It helps you visualize how your operations affect revenue and gives you an idea of how and when you need to implement new strategies to maximize profits.

Advantages of Preparing an Operations Plan:

• Offers Clarity: Operational planning, among other things, makes sure that everyone in the audience and team are aware of the daily, weekly, and monthly work. It improves concentration and productivity.
• Contains A Roadmap: Operational planning makes it much easier to reach long-term objectives. When members have a clear strategy to follow: productivity rises, and accountability is maintained.
• Sets A Benchmark: It sets a clear goal for everyone about what is the destination of the company and how to reach there.

Operations Plan Essentials

Now that you have understood the contents of an operations plan and how it should be written, you can continue drafting one for your business plan. But before doing so, take a look at these key components you need to remember while creating your operational plan.

• Your operations plan is fundamentally a medium for implementing your strategic plan. Hence, it’s crucial to have a solid strategic plan to write an effective operations plan.
• Focus on setting SMART goals and prioritizing the most important ones. This helps you create a clear and crisp operations plan. Focusing on multiple goals will make your plan complicated and hard to implement.
• To measure your goals, use leading indicators instead of lagging indicators. Leading indicators is a metric that helps you track your progress and predict when you will reach a goal. On the other hand, lagging indicators can only confirm a trend by taking the past as input but cannot predict the accomplishment of a goal.
• It is essential to choose the right Key Performance Indicators (KPIs) . It is a good practice to involve all your teams while you decide your KPIs.
• An operations plan should effectively communicate your goals, metrics, deadlines, and all the processes.

Now you’re all set to write an operations plan section for your business plan. To give you a headstart, we have created an operations plan example.

Operations Plan Example

Operations plan by a book publishing house

Track and Accomplish Goals With an Operations Plan

Drafting the operations plan section of your business plan can be tricky due to the uncertainties of the business environment and the risks associated with it. Depending on variables like your market analysis, product development, supply chain, etc., the complexity of writing an operations plan will vary.

The core purpose here is to put all the pieces together to create a synergy effect and get the engine of your business running. Create an effective operations plan to convey competence to investors and clarity to employees.

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Frequently Asked Questions

What role does the operations plan play in securing funding for a business.

The operations plan defines the clear goals of your business and what actions will be taken on a daily basis to reach them. So, investors need to know where your business stands, and it will prove the viability of the goals helping you in getting funded.

What are the factors affecting the operations plan?

• The mission of the company
• Goals to be achieved
• Finance and resources your company will need

Can an operations plan be created for both start-up and established businesses?

Yes, both a startup and a small business needs an operations plan to get a better idea of the roadmap they want for their business.

About the Author

Ayush is a writer with an academic background in business and marketing. Being a tech-enthusiast, he likes to keep a sharp eye on the latest tech gadgets and innovations. When he's not working, you can find him writing poetry, gaming, playing the ukulele, catching up with friends, and indulging in creative philosophies.

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An Ultimate Guide for Better Operations

• Operates towards success
• Describe business milestones
• Plan such as financials, budget planning 
• Turn your goals into an actionable plan

How to Write the Operations Plan Section of Your Business Plan

• Written By Dave Lavinsky

The Operations Plan is a component of your business plan that is like the engine of your car. The operations plan holds the key parts of your business and it shows how those parts work together to keep the business running. If you are starting a business or your business is growing, the operations plan also shows that your business is more than just a good concept. It shows why the business is running smoothly and how key milestones ahead will be met as the business grows. The operations plan is the powerhouse engine in your business plan . Let’s start that engine together.

What is the Operations Plan in a Business Plan?

The key to putting your operations plan together is choosing which processes show how your business works and what the expected outcomes will be as a result. Include the processes that you believe are most important even if they are basic or simple. And, if you think your business is too new to create an operations plan, think again. Every business has processes, no matter how large or small they may be. Your operations plan may be considered by potential investors or lenders; make it the best it can be.

Components of a Comprehensive Operations Plan

The best operations plan includes a list of key processes with short explanations that detail each process. Some explanations will also include a brief sentence explaining how the key process will help the business meet the expected key milestones. For example, “Our Marketing team will post on social media each time our product sales reach one of our sales goals. This will drive new customers to our product offering.”

Main components of an operations plan:

Product Development

Describe how the product is being developed and if it is currently offered or is on target for launch. Include the production process for testing, improvements or revisions.

Key milestone : Note the forecast for new product development to expand the product line.

Manufacturing

Describe the process of manufacturing, from the first step to the delivery of products. This may include several bullet points. Add facilities maintenance in this section. Also, include the management processes of the staff.

Key milestone : Include a brief forecast with plans to increase manufacturing capabilities.

Administration/Human Resources

Include a description of day-to-day activities that are overseen by staff members, including facilities management, safety, reports and compliance, hiring staff and training.

Key milestone : Add a sentence regarding staff training for leadership as the business grows.

List the process of purchasing parts, services, products, and raw materials. Include a sentence about financial oversight of expenditures to control costs.

Key milestone : Indicate how the staff is preparing for purchasing increases to meet higher manufacturing demands.

Customer Service

List the processes that comprise customer service, including any customer relationship management software (CRM) or other processes that interact with customers. Provide details on processes for customer retention.

Key milestone : Add a sentence describing staff training to build customer relationships.

Describe how your business conducts sales, whether through online channels, via wholesale or retail sales, or by other means. Explain why the process works for your business and how it is positioned to be successful because of the sales process.

Key milestone : Indicate how planned sales strategies will expand to meet key milestones.

Note the process of current marketing campaigns and the response of the target audience. Note how responses are scored on social media.

Key milestone : Include operational plans for building brand awareness, key selling points, and entry positions.

At this stage of business, the finance process should be clearly outlined, with current and any expected funding included. Also, include a sentence about how the business has structured a repayment plan for any loans and is making on-time payments.

Key milestone : Describe any anticipated funding options that have already been put into place.

Accounting/Payroll:

Describe in a few sentences how timely accounting is completed on a regular basis. Add a sentence about the payroll system and the software that runs it.

Key milestone : Add a note about increasing software programs in accounting to increase performance during growth.

Include a sentence about the process of oversight for the business. Add the process of documentation, filings, and oversight of any copyrights, patents, or trademarks. Include any licensing payments that add revenue to the business.

Key milestone : Include a description of the legal process already in place to accommodate expansion and long-term growth.

How to Write the Operations Plan For Your Business

Now that you’ve read about the main components in a business operations plan, it’s time to connect them in writing your own operations plan. To do this, you can follow the easy steps ahead as you construct each process.

Remember, you may not need all of the processes listed here. You will want to choose those that make sense for your business and, if needed, add some others. When completed, your operations plan will flow smoothly from start to finish.

• Consider your Business Goals . Write out each goal. Read them as you decide which processes to include in your operations plan and think about how soon you will want to meet the company goals.
• Create a Process List . Look at the list of components and decide how to make them into a list for your own business. Don’t write out full descriptions yet. We’re building the list first. How do processes start in your business?
• Finance (get funding)
• Product Development (buy a truck, provide services, equipment, tools)
• Manufacturing (maintain the garage and tow truck)
• Sales (make sales calls)
• Customer Service (answering texts, and emails)
• Marketing (getting referrals from friends)
• Accounting/Payroll (paying yourself and the bookkeeper)
• Legal (risk management assistance)
• Start filling in the Process Descriptions . Use the examples above to describe the processes of your business. A few sentences that explain each process are all you need in the operations plan.
• For example, key milestones for your tow truck business might be:
• Tow at least five vehicles daily during each week (sales/marketing)
• Buy a second tow truck within 6 months (finance)
• Add a second tow truck driver within 6 months (human resources)
• Buy a commercial truck within 12 months (finance/product development)
• Finish your Operations Plan . Re-read each Process Description and complete the Key Milestones for each operations section.

Sample Operations Plan for Badger Drains & Plumbing

Badger Drains & Plumbing, based in Milwaukee, WI, is dedicated to providing top-notch residential and commercial plumbing services. Our operations plan outlines the key processes that make our business run smoothly and how we plan to meet our key milestones as we grow.

Our services, instead of physical products, are continuously refined based on customer feedback and technological advancements in plumbing. This includes adopting newer, more efficient ways to conduct pipe repairs, installations, and maintenance services.

Key milestone : To introduce environmentally friendly and cost-effective plumbing solutions within the next year.

Our staff handle day-to-day operational tasks, prioritizing safety, efficiency, and regulatory compliance. This includes everything from scheduling service calls to conducting routine safety checks and equipment maintenance.

Key milestone : Implement a leadership development program for senior technicians to prepare them for managerial roles as the company expands.

We procure high-quality plumbing materials, tools, and technologies from reputable suppliers, ensuring we have the necessary inventory to meet customer demand without excessive expenditure.

Key milestone : Strengthen relationships with key suppliers to negotiate better prices and ensure priority fulfillment as service demand increases.

Customer service is a pillar of our operations, involving not just resolving issues but proactively enhancing customer satisfaction through follow-ups and feedback collection using CRM software.

Key milestone : Introduce a loyalty program by the end of the next quarter to increase customer retention rates.

Sales efforts are directed through personal client interactions and digital marketing to generate leads, with a strong focus on the benefits of choosing Badger Drains & Plumbing for reliability and professionalism.

Key milestone : Achieve a 20% increase in annual contracts by targeting commercial entities in the Milwaukee area.

Our marketing is focused on local SEO, targeted ads, and social media engagement to connect with the Milwaukee community, emphasizing our quick response times and quality service.

Key milestone : Launch a community-oriented campaign to increase brand visibility and customer engagement by participating in local events and sponsorships.

Our current financing includes business revenue and a small business loan, with a diligent approach to budgeting and a clear plan for loan repayment and future investments.

Key milestone : Secure a line of credit to fund an expansion of services within the next two years.

Accounting/Payroll

We use modern software solutions to ensure accurate and timely financial and payroll management, allowing us to focus more on serving our customers and less on back-office tasks.

Key milestone : Transition to a more comprehensive software suite that integrates CRM and finance for better overall management efficiency.

Our legal framework encompasses regular reviews of compliance, documentations, and the management of any intellectual property, ensuring all operations are above board.

Key milestone : Establish a retainer partnership with a legal firm specializing in small businesses to prepare for interstate licensing and expansion.

By following this operations plan, Badger Drains & Plumbing aims to enhance its service offerings, optimize operational efficiency, increase productivity, and achieve sustainable growth, maintaining its commitment to being Milwaukee’s trusted plumbing service provider.

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Why do we offer PlanBuildr? We are business owners. We know your time is valuable. And, we know a comprehensive business plan is vital when it’s time to obtain funding or secure investors. Not all of us are writers, but we all know good value when we see it. Try PlanBuildr for free !

• Business Planning
• Venture Funding

• Grasshopper

Operations Plan

• Lesson Materials Operations Plan Worksheet
• Completion time About 40 minutes

The operations section of your business plan is where you explain – in detail – you company's objectives, goals, procedures, and timeline. An operations plan is helpful for investors, but it's also helpful for you and employees because it pushes you to think about tactics and deadlines.

In the previous course, you outlined your company's strategic plan, which answers questions about your business mission. An operational plan outlines the steps you'll take to complete your business mission.

Your operations plan should be able to answer the following:

• Who – The personnel or departments who are in charge of completing specific tasks.
• What – A description of what each department is responsible for.
• Where – The information on where daily operations will be taking place.
• When –The deadlines for when the tasks and goals are to be completed.
• How much – The cost amount each department needs to complete their tasks.

In this session, we explain each item to include in your operations plan.

Goals and Objectives

The key to an operations plan is having a clear objective and goal everyone is focused on completing. In this section of your plan, you'll clearly state what your company's operational objective is.

Your operational objective is different than your company's overall objective. In Course One , you fleshed out what your strategic objective was. Your operational objective explains how you intend to complete your strategic objective.

In order to create an efficient operational objective, think SMART:

• Specific – Be clear on what you want employees to achieve.
• Measurable – Be able to quantify the goal in order to track progress.
• Attainable & Realistic – It's great to be ambitious but make sure you aren't setting your team up for failure. Create a goal that everyone is motivated to complete with the resources available.
• Timely – Provide a deadline so everyone has a date they are working towards.

Different departments will have different operational objectives. However, each department objective should help the company reach the main objective. In addition, operational objectives change; the objectives aren't intended to be permanents or long term. The timeline should be scheduled with your company's long-term goals in mind.

Let's look at the following example for a local pizza business objective:

• Strategic objective : To deliver pizza all over Eastern Massachusetts.
• Technology department operational objective : To create a mobile app by January 2017 to offer a better user experience.
• Marketing department operational objective : To increase website visitors by 50% by January 2017 by advertising on radio, top local food websites, and print ads.
• Sales department operational objective : To increase delivery sales by 30%, by targeting 3 of Massachusetts's largest counties.

Sales department operational objective: To increase delivery sales by 30%, by targeting 3 of Massachusetts's largest counties.

Production Process

After you create your objectives, you have to think strategically on how you're going to meet them. In order to do this, each department (or team) needs to have all the necessary resources for the production process.

Resources you should think about include the following:

• Suppliers – do you have a supplier (or more) to help you produce your product?
• Technology team: app developing software
• Marketing team: software licenses for website analytical tools
• Sales team: headsets, phone systems or virtual phone system technology
• Cost – what is the budget for each department?

In addition to the production process, you'll also need to describe in detail your operating process. This will demonstrate to investors that you know exactly how you want your business to run on a day-to-day basis.

Items to address include:

• Location – where are employees working? Will you need additional facilities?
• Work hours – will employees have a set schedule or flexible work schedule?
• Personnel – who is in charge of making sure department tasks are completed?

Creating a timeline with milestones is important for your new business. It keeps everyone focused and is a good tracking method for efficiency. For instance, if milestones aren’t being met, you'll know that it's time to re-evaluate your production process or consider new hires.

Below are common milestones new businesses should plan for.

When you completed your Management Plan Worksheet in the previous course, you jotted down which key hires you needed right away and which could wait. Make sure you have a good idea on when you would like those key hires to happen; whether it’s after your company hits a certain revenue amount or once a certain project takes off.

Production Milestones

Production milestones keep business on track. These milestones act as "checkpoints" for your overall department objectives. For instance, if you want to create a new app by the end of the year, product milestones you outline might include a beta roll out, testing, and various version releases.

Other product milestones to keep in mind:

• Design phase
• Product prototype phase
• Product launch
• Version release

Market Milestones

Market milestones are important for tracking efficiency and understanding whether your operations plan is working. For instance, a possible market milestone could be reaching a certain amount of clients or customers after a new product or service is released.

A few other market milestones to consider:

• Gain a certain amount of users/clients by a certain time
• Signing partnerships
• Running a competitive analysis
• Performing a price change evaluation

Financial Milestones

Financial milestones are important for tracking business performance. It's likely that a board of directors or investors will work with you on creating financial milestones. In addition, in startups, it's common that financial milestones are calculated for 12 months.

Typical financial milestones include:

• Funding events
• Revenue and profit goals
• Transaction goals

In summary, your operations plan gives you the chance to show investors you know how you want your business to run. You know who you want to hire, where you want to work, and when you expect projects to be completed.

Download the attached worksheet and start putting your timelines and milestones together on paper.

Talk about this lesson

Expertly Writing the Operations Plan Section of Your Business Plan

Written by Dave Lavinsky

Operational plans are important for any effective business plan . They provide a roadmap for how the company will operate on a day-to-day basis. The operational strategic plan should outline the company’s goals and objectives, as well as the strategies and actions that will be taken to achieve them.

Business Operations Section of a Business Plan

The operational plan or operations section of a business plan is where you describe how your business will function on a day-to-day basis. This includes everything from the resources you’ll need to run your business, to the people who will be responsible for carrying out various tasks, to the processes and procedures you’ll use to get work done.

Purpose of the Operational Plan Section of a Business Plan

An operational plan is essential for any business because it provides a roadmap for how it will function. It ensures that everyone involved in the business is on the same page and knows what their roles and responsibilities are. Having an operational plan also makes it easier to track and accomplish goals, while driving cost reduction and improving overall results. Finally, your operations plan section helps show readers that you can turn your vision and goals into reality.

Benefits of an Operations Plan Include:

• Identifying the key processes your company must perform to achieve its goals
• Mapping out short-term and long-term milestones so you have specific goals and a roadmap for achieving them
• Understanding the human and other resources required to execute your vision

Writing an Operations Section of a Business Plan

When writing the operations section of a business plan, there are a few things you’ll want to keep in mind. First, be sure to describe the resources that will be required to run your business. This includes everything from office space and equipment to human resources. Next, detail the processes and procedures that will be used to get work done. Be as specific as possible so that there is no confusion about how things should be done. Finally, identify the people who will be responsible for carrying out various tasks. This includes both employees and contractors.

Tracking Key Performance Indicators with Operational Planning

As a business owner, it’s important to track your progress against your company goals. This is where KPIs come in. KPIs are performance indicators and an important part of creating a strategic plan that can help you track your progress and identify areas of improvement. You should document your KPIs in the operation plan of your business plan

There are a few things to keep in mind when choosing KPIs for your business:

• Make sure that the KPIs you choose are relevant to your company’s goals.
• Choose KPIs that can be easily measured.
• Avoid choosing too many KPIs, as this can be overwhelming. Stick to a few key ones that will give you the most insights into your business’s progress.
• Set realistic targets for each KPI. This will help you track your progress and identify areas of improvement.
• Review your KPIs on a regular basis to ensure that they are still relevant and accurate, while also being in line with strategic plans.

Some Examples of KPIs that You Could Track with an Operational Plan

When creating an operations plan, it’s important to track key performance indicators (KPIs) to measure your progress against your company goals. Some examples of KPIs that you could track are:

• Sales growth
• Delivery times
• Customer satisfaction ratings
• Product Quality
• Production Process
• Employee retention
• Operational costs

Creating an operational plan with KPIs will help you track your progress, identify areas of improvement, improve strategic planning and make necessary changes to reach your company’s strategic objective.

Example of an Operations Section of a Business Plan

Here is what an operations plan example might look like:

The XYZ Company will require the following resources to operate:

• 1,000 square feet of office space
• $10,000 for office furniture and equipment
• 3 full-time employees
• 2 part-time employees
• 1 contractor

The XYZ Company will use the following processes and procedures to get work done:

• All new clients will be contacted within 24 hours of the initial inquiry
• Initial consultations will be scheduled within 48 hours of contact
• Proposals will be presented within 10 days of the initial consultation
• Work will begin within 2 weeks of proposal acceptance

The following people will be responsible for carrying out these tasks:

• John Smith, full-time employee, will contact new clients
• Jane Doe, full-time employee, will schedule initial consultations
• John Smith and Jane Doe will conduct initial consultations
• John Smith and Jane Doe will prepare proposals
• John Smith and Jane Doe will manage projects
• Joe Johnson, contractor, will provide support as needed

An operations plan is a critical part of any business planning work. It provides a roadmap for how the business will function on a day-to-day basis. This includes everything from the resources you’ll need to run your business, to the people who will be responsible for carrying out various tasks, to the processes and procedures you’ll use to get work done. Having operational plans in place will ensure that everyone involved in the business is on the same page and knows what their roles and responsibilities are. It will also make it easier to track and accomplish goals.

Key Takeaways

A few key things to remember when writing your operations plan:

• Describe the resources that will be required to run your business
• Detail the processes and procedures that will be used to get work done
• Identify the people who will be responsible for carrying out various tasks

Following these tips will help you create a comprehensive and effective operations plan for your business.

A strategic plan is one of the critical components of any successful company. The operations plan outlines the roadmap for your business, outlining the steps you need to take to achieve your goals. If you’re not sure where to start, we can help. Our team of experts has created a comprehensive business plan template that will guide you through the process of creating an operational plan tailored to your specific business needs. Ready to get started? Download our template today and get access to all the tools and information you need to create a thriving business.

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How to Write a Business Plan: Step-by-Step Guide + Examples

Noah Parsons

24 min. read

Updated May 7, 2024

Writing a business plan doesn’t have to be complicated. 

In this step-by-step guide, you’ll learn how to write a business plan that’s detailed enough to impress bankers and potential investors, while giving you the tools to start, run, and grow a successful business.

• The basics of business planning

If you’re reading this guide, then you already know why you need a business plan . 

You understand that planning helps you: 

• Raise money
• Grow strategically
• Keep your business on the right track 

As you start to write your plan, it’s useful to zoom out and remember what a business plan is .

At its core, a business plan is an overview of the products and services you sell, and the customers that you sell to. It explains your business strategy: how you’re going to build and grow your business, what your marketing strategy is, and who your competitors are.

Most business plans also include financial forecasts for the future. These set sales goals, budget for expenses, and predict profits and cash flow. 

A good business plan is much more than just a document that you write once and forget about. It’s also a guide that helps you outline and achieve your goals. 

After completing your plan, you can use it as a management tool to track your progress toward your goals. Updating and adjusting your forecasts and budgets as you go is one of the most important steps you can take to run a healthier, smarter business. 

We’ll dive into how to use your plan later in this article.

There are many different types of plans , but we’ll go over the most common type here, which includes everything you need for an investor-ready plan. However, if you’re just starting out and are looking for something simpler—I recommend starting with a one-page business plan . It’s faster and easier to create. 

It’s also the perfect place to start if you’re just figuring out your idea, or need a simple strategic plan to use inside your business.

Dig deeper : How to write a one-page business plan

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• What to include in your business plan

Executive summary

The executive summary is an overview of your business and your plans. It comes first in your plan and is ideally just one to two pages. Most people write it last because it’s a summary of the complete business plan.

Ideally, the executive summary can act as a stand-alone document that covers the highlights of your detailed plan. 

In fact, it’s common for investors to ask only for the executive summary when evaluating your business. If they like what they see in the executive summary, they’ll often follow up with a request for a complete plan, a pitch presentation , or more in-depth financial forecasts .

Your executive summary should include:

• A summary of the problem you are solving
• A description of your product or service
• An overview of your target market
• A brief description of your team
• A summary of your financials
• Your funding requirements (if you are raising money)

Dig Deeper: How to write an effective executive summary

Products and services description

This is where you describe exactly what you’re selling, and how it solves a problem for your target market. The best way to organize this part of your plan is to start by describing the problem that exists for your customers. After that, you can describe how you plan to solve that problem with your product or service. 

This is usually called a problem and solution statement .

To truly showcase the value of your products and services, you need to craft a compelling narrative around your offerings. How will your product or service transform your customers’ lives or jobs? A strong narrative will draw in your readers.

This is also the part of the business plan to discuss any competitive advantages you may have, like specific intellectual property or patents that protect your product. If you have any initial sales, contracts, or other evidence that your product or service is likely to sell, include that information as well. It will show that your idea has traction , which can help convince readers that your plan has a high chance of success.

Market analysis

Your target market is a description of the type of people that you plan to sell to. You might even have multiple target markets, depending on your business. 

A market analysis is the part of your plan where you bring together all of the information you know about your target market. Basically, it’s a thorough description of who your customers are and why they need what you’re selling. You’ll also include information about the growth of your market and your industry .

Try to be as specific as possible when you describe your market. 

Include information such as age, income level, and location—these are what’s called “demographics.” If you can, also describe your market’s interests and habits as they relate to your business—these are “psychographics.” 

Related: Target market examples

Essentially, you want to include any knowledge you have about your customers that is relevant to how your product or service is right for them. With a solid target market, it will be easier to create a sales and marketing plan that will reach your customers. That’s because you know who they are, what they like to do, and the best ways to reach them.

Next, provide any additional information you have about your market. 

What is the size of your market ? Is the market growing or shrinking? Ideally, you’ll want to demonstrate that your market is growing over time, and also explain how your business is positioned to take advantage of any expected changes in your industry.

Dig Deeper: Learn how to write a market analysis

Competitive analysis

Part of defining your business opportunity is determining what your competitive advantage is. To do this effectively, you need to know as much about your competitors as your target customers. 

Every business has some form of competition. If you don’t think you have competitors, then explore what alternatives there are in the market for your product or service. 

For example: In the early years of cars, their main competition was horses. For social media, the early competition was reading books, watching TV, and talking on the phone.

A good competitive analysis fully lays out the competitive landscape and then explains how your business is different. Maybe your products are better made, or cheaper, or your customer service is superior. Maybe your competitive advantage is your location – a wide variety of factors can ultimately give you an advantage.

Dig Deeper: How to write a competitive analysis for your business plan

Marketing and sales plan

The marketing and sales plan covers how you will position your product or service in the market, the marketing channels and messaging you will use, and your sales tactics. 

The best place to start with a marketing plan is with a positioning statement . 

This explains how your business fits into the overall market, and how you will explain the advantages of your product or service to customers. You’ll use the information from your competitive analysis to help you with your positioning. 

For example: You might position your company as the premium, most expensive but the highest quality option in the market. Or your positioning might focus on being locally owned and that shoppers support the local economy by buying your products.

Once you understand your positioning, you’ll bring this together with the information about your target market to create your marketing strategy . 

This is how you plan to communicate your message to potential customers. Depending on who your customers are and how they purchase products like yours, you might use many different strategies, from social media advertising to creating a podcast. Your marketing plan is all about how your customers discover who you are and why they should consider your products and services. 

While your marketing plan is about reaching your customers—your sales plan will describe the actual sales process once a customer has decided that they’re interested in what you have to offer. 

If your business requires salespeople and a long sales process, describe that in this section. If your customers can “self-serve” and just make purchases quickly on your website, describe that process. 

A good sales plan picks up where your marketing plan leaves off. The marketing plan brings customers in the door and the sales plan is how you close the deal.

Together, these specific plans paint a picture of how you will connect with your target audience, and how you will turn them into paying customers.

Dig deeper: What to include in your sales and marketing plan

Business operations

The operations section describes the necessary requirements for your business to run smoothly. It’s where you talk about how your business works and what day-to-day operations look like. 

Depending on how your business is structured, your operations plan may include elements of the business like:

• Supply chain management
• Manufacturing processes
• Equipment and technology
• Distribution

Some businesses distribute their products and reach their customers through large retailers like Amazon.com, Walmart, Target, and grocery store chains. 

These businesses should review how this part of their business works. The plan should discuss the logistics and costs of getting products onto store shelves and any potential hurdles the business may have to overcome.

If your business is much simpler than this, that’s OK. This section of your business plan can be either extremely short or more detailed, depending on the type of business you are building.

For businesses selling services, such as physical therapy or online software, you can use this section to describe the technology you’ll leverage, what goes into your service, and who you will partner with to deliver your services.

Dig Deeper: Learn how to write the operations chapter of your plan

Key milestones and metrics

Although it’s not required to complete your business plan, mapping out key business milestones and the metrics can be incredibly useful for measuring your success.

Good milestones clearly lay out the parameters of the task and set expectations for their execution. You’ll want to include:

• A description of each task
• The proposed due date
• Who is responsible for each task

If you have a budget, you can include projected costs to hit each milestone. You don’t need extensive project planning in this section—just list key milestones you want to hit and when you plan to hit them. This is your overall business roadmap. 

Possible milestones might be:

• Website launch date
• Store or office opening date
• First significant sales
• Break even date
• Business licenses and approvals

You should also discuss the key numbers you will track to determine your success. Some common metrics worth tracking include:

• Conversion rates
• Customer acquisition costs
• Profit per customer
• Repeat purchases

It’s perfectly fine to start with just a few metrics and grow the number you are tracking over time. You also may find that some metrics simply aren’t relevant to your business and can narrow down what you’re tracking.

Dig Deeper: How to use milestones in your business plan

Organization and management team

Investors don’t just look for great ideas—they want to find great teams. Use this chapter to describe your current team and who you need to hire . You should also provide a quick overview of your location and history if you’re already up and running.

Briefly highlight the relevant experiences of each key team member in the company. It’s important to make the case for why yours is the right team to turn an idea into a reality. 

Do they have the right industry experience and background? Have members of the team had entrepreneurial successes before? 

If you still need to hire key team members, that’s OK. Just note those gaps in this section.

Your company overview should also include a summary of your company’s current business structure . The most common business structures include:

• Sole proprietor
• Partnership

Be sure to provide an overview of how the business is owned as well. Does each business partner own an equal portion of the business? How is ownership divided? 

Potential lenders and investors will want to know the structure of the business before they will consider a loan or investment.

Dig Deeper: How to write about your company structure and team

Financial plan

Last, but certainly not least, is your financial plan chapter. 

Entrepreneurs often find this section the most daunting. But, business financials for most startups are less complicated than you think, and a business degree is certainly not required to build a solid financial forecast. 

A typical financial forecast in a business plan includes the following:

• Sales forecast : An estimate of the sales expected over a given period. You’ll break down your forecast into the key revenue streams that you expect to have.
• Expense budget : Your planned spending such as personnel costs , marketing expenses, and taxes.
• Profit & Loss : Brings together your sales and expenses and helps you calculate planned profits.
• Cash Flow : Shows how cash moves into and out of your business. It can predict how much cash you’ll have on hand at any given point in the future.
• Balance Sheet : A list of the assets, liabilities, and equity in your company. In short, it provides an overview of the financial health of your business. 

A strong business plan will include a description of assumptions about the future, and potential risks that could impact the financial plan. Including those will be especially important if you’re writing a business plan to pursue a loan or other investment.

Dig Deeper: How to create financial forecasts and budgets

This is the place for additional data, charts, or other information that supports your plan.

Including an appendix can significantly enhance the credibility of your plan by showing readers that you’ve thoroughly considered the details of your business idea, and are backing your ideas up with solid data.

Just remember that the information in the appendix is meant to be supplementary. Your business plan should stand on its own, even if the reader skips this section.

Dig Deeper : What to include in your business plan appendix

Optional: Business plan cover page

Adding a business plan cover page can make your plan, and by extension your business, seem more professional in the eyes of potential investors, lenders, and partners. It serves as the introduction to your document and provides necessary contact information for stakeholders to reference.

Your cover page should be simple and include:

• Company logo
• Business name
• Value proposition (optional)
• Business plan title
• Completion and/or update date
• Address and contact information
• Confidentiality statement

Just remember, the cover page is optional. If you decide to include it, keep it very simple and only spend a short amount of time putting it together.

Dig Deeper: How to create a business plan cover page

How to use AI to help write your business plan

Generative AI tools such as ChatGPT can speed up the business plan writing process and help you think through concepts like market segmentation and competition. These tools are especially useful for taking ideas that you provide and converting them into polished text for your business plan.

The best way to use AI for your business plan is to leverage it as a collaborator , not a replacement for human creative thinking and ingenuity. 

AI can come up with lots of ideas and act as a brainstorming partner. It’s up to you to filter through those ideas and figure out which ones are realistic enough to resonate with your customers. 

There are pros and cons of using AI to help with your business plan . So, spend some time understanding how it can be most helpful before just outsourcing the job to AI.

Learn more: 10 AI prompts you need to write a business plan

• Writing tips and strategies

To help streamline the business plan writing process, here are a few tips and key questions to answer to make sure you get the most out of your plan and avoid common mistakes .  

Determine why you are writing a business plan

Knowing why you are writing a business plan will determine your approach to your planning project. 

For example: If you are writing a business plan for yourself, or just to use inside your own business , you can probably skip the section about your team and organizational structure. 

If you’re raising money, you’ll want to spend more time explaining why you’re looking to raise the funds and exactly how you will use them.

Regardless of how you intend to use your business plan , think about why you are writing and what you’re trying to get out of the process before you begin.

Keep things concise

Probably the most important tip is to keep your business plan short and simple. There are no prizes for long business plans . The longer your plan is, the less likely people are to read it. 

So focus on trimming things down to the essentials your readers need to know. Skip the extended, wordy descriptions and instead focus on creating a plan that is easy to read —using bullets and short sentences whenever possible.

Have someone review your business plan

Writing a business plan in a vacuum is never a good idea. Sometimes it’s helpful to zoom out and check if your plan makes sense to someone else. You also want to make sure that it’s easy to read and understand.

Don’t wait until your plan is “done” to get a second look. Start sharing your plan early, and find out from readers what questions your plan leaves unanswered. This early review cycle will help you spot shortcomings in your plan and address them quickly, rather than finding out about them right before you present your plan to a lender or investor.

If you need a more detailed review, you may want to explore hiring a professional plan writer to thoroughly examine it.

Use a free business plan template and business plan examples to get started

Knowing what information to include in a business plan is sometimes not quite enough. If you’re struggling to get started or need additional guidance, it may be worth using a business plan template. 

There are plenty of great options available (we’ve rounded up our 8 favorites to streamline your search).

But, if you’re looking for a free downloadable business plan template , you can get one right now; download the template used by more than 1 million businesses. 

Or, if you just want to see what a completed business plan looks like, check out our library of over 550 free business plan examples . 

We even have a growing list of industry business planning guides with tips for what to focus on depending on your business type.

Common pitfalls and how to avoid them

It’s easy to make mistakes when you’re writing your business plan. Some entrepreneurs get sucked into the writing and research process, and don’t focus enough on actually getting their business started. 

Here are a few common mistakes and how to avoid them:

Not talking to your customers : This is one of the most common mistakes. It’s easy to assume that your product or service is something that people want. Before you invest too much in your business and too much in the planning process, make sure you talk to your prospective customers and have a good understanding of their needs.

• Overly optimistic sales and profit forecasts: By nature, entrepreneurs are optimistic about the future. But it’s good to temper that optimism a little when you’re planning, and make sure your forecasts are grounded in reality. 
• Spending too much time planning: Yes, planning is crucial. But you also need to get out and talk to customers, build prototypes of your product and figure out if there’s a market for your idea. Make sure to balance planning with building.
• Not revising the plan: Planning is useful, but nothing ever goes exactly as planned. As you learn more about what’s working and what’s not—revise your plan, your budgets, and your revenue forecast. Doing so will provide a more realistic picture of where your business is going, and what your financial needs will be moving forward.
• Not using the plan to manage your business: A good business plan is a management tool. Don’t just write it and put it on the shelf to collect dust – use it to track your progress and help you reach your goals.
• Presenting your business plan

The planning process forces you to think through every aspect of your business and answer questions that you may not have thought of. That’s the real benefit of writing a business plan – the knowledge you gain about your business that you may not have been able to discover otherwise.

With all of this knowledge, you’re well prepared to convert your business plan into a pitch presentation to present your ideas. 

A pitch presentation is a summary of your plan, just hitting the highlights and key points. It’s the best way to present your business plan to investors and team members.

Dig Deeper: Learn what key slides should be included in your pitch deck

Use your business plan to manage your business

One of the biggest benefits of planning is that it gives you a tool to manage your business better. With a revenue forecast, expense budget, and projected cash flow, you know your targets and where you are headed.

And yet, nothing ever goes exactly as planned – it’s the nature of business.

That’s where using your plan as a management tool comes in. The key to leveraging it for your business is to review it periodically and compare your forecasts and projections to your actual results.

Start by setting up a regular time to review the plan – a monthly review is a good starting point. During this review, answer questions like:

• Did you meet your sales goals?
• Is spending following your budget?
• Has anything gone differently than what you expected?

Now that you see whether you’re meeting your goals or are off track, you can make adjustments and set new targets. 

Maybe you’re exceeding your sales goals and should set new, more aggressive goals. In that case, maybe you should also explore more spending or hiring more employees. 

Or maybe expenses are rising faster than you projected. If that’s the case, you would need to look at where you can cut costs.

A plan, and a method for comparing your plan to your actual results , is the tool you need to steer your business toward success.

Learn More: How to run a regular plan review

Free business plan templates and examples

Kickstart your business plan writing with one of our free business plan templates or recommended tools.

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How to write a business plan FAQ

What is a business plan?

A document that describes your business , the products and services you sell, and the customers that you sell to. It explains your business strategy, how you’re going to build and grow your business, what your marketing strategy is, and who your competitors are.

What are the benefits of a business plan?

A business plan helps you understand where you want to go with your business and what it will take to get there. It reduces your overall risk, helps you uncover your business’s potential, attracts investors, and identifies areas for growth.

Having a business plan ultimately makes you more confident as a business owner and more likely to succeed for a longer period of time.

What are the 7 steps of a business plan?

The seven steps to writing a business plan include:

• Write a brief executive summary
• Describe your products and services.
• Conduct market research and compile data into a cohesive market analysis.
• Describe your marketing and sales strategy.
• Outline your organizational structure and management team.
• Develop financial projections for sales, revenue, and cash flow.
• Add any additional documents to your appendix.

What are the 5 most common business plan mistakes?

There are plenty of mistakes that can be made when writing a business plan. However, these are the 5 most common that you should do your best to avoid:

• 1. Not taking the planning process seriously.
• Having unrealistic financial projections or incomplete financial information.
• Inconsistent information or simple mistakes.
• Failing to establish a sound business model.
• Not having a defined purpose for your business plan.

What questions should be answered in a business plan?

Writing a business plan is all about asking yourself questions about your business and being able to answer them through the planning process. You’ll likely be asking dozens and dozens of questions for each section of your plan.

However, these are the key questions you should ask and answer with your business plan:

• How will your business make money?
• Is there a need for your product or service?
• Who are your customers?
• How are you different from the competition?
• How will you reach your customers?
• How will you measure success?

How long should a business plan be?

The length of your business plan fully depends on what you intend to do with it. From the SBA and traditional lender point of view, a business plan needs to be whatever length necessary to fully explain your business. This means that you prove the viability of your business, show that you understand the market, and have a detailed strategy in place.

If you intend to use your business plan for internal management purposes, you don’t necessarily need a full 25-50 page business plan. Instead, you can start with a one-page plan to get all of the necessary information in place.

What are the different types of business plans?

While all business plans cover similar categories, the style and function fully depend on how you intend to use your plan. Here are a few common business plan types worth considering.

Traditional business plan: The tried-and-true traditional business plan is a formal document meant to be used when applying for funding or pitching to investors. This type of business plan follows the outline above and can be anywhere from 10-50 pages depending on the amount of detail included, the complexity of your business, and what you include in your appendix.

Business model canvas: The business model canvas is a one-page template designed to demystify the business planning process. It removes the need for a traditional, copy-heavy business plan, in favor of a single-page outline that can help you and outside parties better explore your business idea.

One-page business plan: This format is a simplified version of the traditional plan that focuses on the core aspects of your business. You’ll typically stick with bullet points and single sentences. It’s most useful for those exploring ideas, needing to validate their business model, or who need an internal plan to help them run and manage their business.

Lean Plan: The Lean Plan is less of a specific document type and more of a methodology. It takes the simplicity and styling of the one-page business plan and turns it into a process for you to continuously plan, test, review, refine, and take action based on performance. It’s faster, keeps your plan concise, and ensures that your plan is always up-to-date.

What’s the difference between a business plan and a strategic plan?

A business plan covers the “who” and “what” of your business. It explains what your business is doing right now and how it functions. The strategic plan explores long-term goals and explains “how” the business will get there. It encourages you to look more intently toward the future and how you will achieve your vision.

However, when approached correctly, your business plan can actually function as a strategic plan as well. If kept lean, you can define your business, outline strategic steps, and track ongoing operations all with a single plan.

Noah is the COO at Palo Alto Software, makers of the online business plan app LivePlan. He started his career at Yahoo! and then helped start the user review site Epinions.com. From there he started a software distribution business in the UK before coming to Palo Alto Software to run the marketing and product teams.

Table of Contents

• Use AI to help write your plan
• Common planning mistakes
• Manage with your business plan
• Templates and examples

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How to Write the Operations Section of the Business Plan

Back to Business Plans

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on February 20, 2023 Updated on December 12, 2023

Among the countless tasks involved in starting a business is writing a business plan . Many entrepreneurs who don’t need funding view this as a step they can skip, but that’s never a good idea. 

A sharp and detailed business plan is essentially a business owner’s commitment to and preparation for the road ahead, detailing the operations, strategies, and potential growth.

The operations section is the real heart of a business plan, detailing how your venture will operate on a day-to-day basis. Researching and writing this section will prepare you to run your business, structure your operations, and deal with any hurdles.  

This guide delivers all the insight you need to whip up a fantastic operations section of your plan.

• What Are Operations?

Operations are the assets, processes, and people necessary to keep the business running and making money on a day-to-day basis. They include how the product or service is developed or sourced, what needs to be done for that to occur, and the resources required. 

You’ll also detail the activities that need to occur to attract customers, make sales, and deliver the product or service. 

Keep in mind that operations are different for every company. If you’re running an online shoe store , for instance, you won’t learn much by examining the operations of a cement manufacturer. 

• Elements of the Operations Section

The operations section of the business plan has several key elements. 

1. Assets Required

Your business’s required assets may include a physical space, such as a shop or office, as well as equipment, vehicles, computers, and other physical assets needed to develop your product and operate the business. List all these assets, the expected cost, and how you’ll acquire them. 

2. Product Development or Sourcing

Detail all the steps necessary to produce or acquire your product or service. Include details of your suppliers, how you will acquire products and raw materials, and the estimated cost. If you’re manufacturing products, detail the processes and production oversight plan, as well as costs. 

If your product involves technology, detail the stages of development and how you’ll maintain and advance the product on an ongoing basis.

Your goal should be to paint a picture of exactly what will happen on a day-to-day basis to produce a product or service that’s ready to sell, who will be involved, and how much it will cost. 

3. Technical Processes

If you expect to use any technical processes, explain them and who will be involved. These could be anything from business process automation and workflow management systems to project management or AI analytics for marketing. 

Detail the initial and ongoing costs for any software and hardware used.

4. Marketing and Sales Activities

To clarify, this section will not explain your business’s marketing and sales strategies. Rather, here you detail how marketing and sales will be conducted, who’ll be responsible, and the expected cost. For example, you might have your own internal team or outsource to a marketing agency.  

If you plan to hire marketing staff, detail what roles you’ll fill, what they’ll do, and how they’ll be paid. For example, your salespeople may receive a base salary and commissions.

5. Product or Service Delivery Activities

Detail how you will get the product or service to the customer. If you’re selling a product online, describe how products will be shipped and who is involved in packaging products and getting them to the delivery provider. 

If you’re delivering a service, detail how this is done and who is responsible for performing the service. 

6. Operational Objectives

Finally, you’ll include your operational objectives. These could include:

• Acquiring equipment by a certain date
• Hiring employees
• Short-term production goals
• Engaging with a supplier

It’s important to illustrate that you have specific operational plans and goals that will enable you to meet your overall business objectives.

Every business is different, so you may need to include all of the elements described above, or just a few of them. What’s important is that the reader is able to grasp how your company will function on a day-to-day basis. 

By writing the operations section, you’ll learn exactly what it will take to keep your business chugging along and bringing in revenue – and that knowledge will likely be invaluable down the road.  

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Business Plan Operational Plan - Everything You Need to Know

Welcome to our comprehensive guide on the business plan operational plan. A fundamental component of any effective business plan and a key component of growth  As a business owner, executive, or manager, you understand that a well-articulated strategy is crucial for the success and growth of your venture. But have you ever stopped to ponder how this strategy is executed on a day-to-day basis? How do we transform those lofty goals into tangible, everyday actions? This is where an operational plan comes into play. An operational plan outlines the practical details of how your business will operate and deliver on its strategic goals. It describes the inner workings of your business, detailing everything from your daily operations and production processes to your team's roles and responsibilities.  In this guide we will delve into the purpose and scope of an operational plan, its essential elements, and how to develop one effectively. We'll also share valuable tips, best practices, and common pitfalls to avoid. 

Table of Contents

• Operational Plan - The Purpose
• The Essential Elements
• Description of Operations
• Steps for Creating Operational Plan
• Tips & Best Practices

Real-Life Case Study

• Common Pitfalls
• Final Thoughts

Business Plan Operational Plan - The Purpose

The role of an operational plan in a business cannot be overstated. This fundamental document is a strategic guide that outlines the direction, timelines, and resources necessary to achieve specific objectives within an organisation. An operational plan is the driving force behind the execution of your business strategy. It allows you to map out clear and attainable operational goals that align with your overall strategic objectives, breaking them down into manageable, actionable steps.  Whilst acting as a map for your business you can also use to track performance via measurable objectives.

Scope of an Operational Plan in Day-to-Day Operations

The business plan operational plan should detail key elements such as the operational processes, resource allocation, tasks, and timelines. From personnel and location to inventory, suppliers, and operating hours - the operational plan touches every aspect of your business. It's a living document, evolving and changing as your business grows and adapts to market dynamics and industry trends.

Remember, the opening of your Executive Summary sets the tone for the entire document. Make it memorable and compelling to encourage the reader to continue exploring.

Business Plan Operational Plan - The Essential Elements

Creating an operational plan requires thoughtful consideration of several vital components that collectively represent the full breadth of your company's operations. Each one plays a crucial role in defining the day-to-day activities that will lead to the fulfilment of your strategic objectives.

Description of the Business Operations

Every operational plan starts with a comprehensive description of the business operations. This includes outlining your production process, operations workflow, and supply chain management. Defining these processes in clear terms provides a concrete vision of how products or services will be created and delivered, identifying the necessary resources and potential bottlenecks along the way.

People are the lifeblood of your business, and it's essential to define their roles and responsibilities within the operational plan. This involves outlining the team's structure, detailing who is responsible for what, and defining key performance indicators (KPIs) for each role. By assigning clear responsibilities, you ensure the efficient use of human resources and promote accountability.

Your business location and the physical resources at your disposal play a crucial role in your operational plan. Detail the premises your business will operate from, the equipment required, and any associated costs. Whether you're operating from a single office, managing multiple retail outlets, or running a home-based online business, defining your operational space is crucial.

Effective inventory management is crucial for maintaining smooth operations, particularly for businesses dealing with physical products. Your operational plan should outline how you will manage your supplies, including how often you'll restock, which vendors you'll use, and how you'll handle storage and distribution. Remember, balancing supply with demand is key to avoiding unnecessary costs or stockouts.

Your operational plan needs to address your suppliers - who they are, what terms and agreements you have with them, and how you will manage these relationships. The reliability and quality of your suppliers can greatly affect your operations, making this a critical consideration in your planning process.

When constructed effectively, these elements come together to form an operational plan that is clear, comprehensive, and actionable. In the next section, we'll explore the steps to develop such a plan, and later, we'll offer some tips and best practices for bringing your operational plan to life. Stay tuned! Looking an industry specific guide to business plans, then check out our business plan guides homepage .

Steps for Developing an Operational Plan

Creating a comprehensive and effective operational plan involves careful planning, clear communication, and continuous monitoring and evaluation. Let's explore these steps in detail:

• 1. Setting Clear Operational Goals and Objectives: The first step towards developing an operational plan is defining what you want to achieve operationally within a given period. These goals should align with your strategic business objectives and be specific, measurable, attainable, relevant, and time-bound (SMART).For instance, if your strategic goal is to increase market share, your operational objective might be to ramp up production by a certain percentage within the next quarter. Or, if you aim to improve customer satisfaction, you might focus on improving the quality and durability of the product.
• Regular Monitoring and Evaluation: With your operational goals in place, the next step is to monitor progress and evaluate performance regularly. Key Performance Indicators (KPIs) and metrics should be set for each operational goal. These could range from production volumes and delivery times to quality measures and cost efficiency.Consistently monitoring these metrics allows you to measure progress, identify any potential issues or bottlenecks early on, and adjust your operational plan as necessary.
• Communication: This is a crucial when implementing your operational plan. Ensure all stakeholders, including team members, suppliers, and partners, are aware of the plan and understand their roles within it.Hold regular meetings to update everyone on progress and address any challenges or changes in the plan. Remember, your operational plan should be a living document, flexible enough to adapt to changes and updates as required.

Business Plan Operational Plan - Tips and Best Practices

Creating an operational plan that works requires more than just defining goals and setting performance metrics. There are nuances and best practices that can significantly enhance the effectiveness of your operational plan. Here are a few tips to guide you:

• Involve Your Team : The people responsible for executing the operational plan should also contribute to its creation. Encourage your team to share their ideas, challenges, and insights. Their first-hand experience can lead to more practical, achievable operational plans. Besides, team involvement promotes ownership and commitment to the plan's execution.
• Keep It Flexible : Operational plans need to be adaptable to accommodate changes in the business environment, such as market dynamics, customer preferences, or new regulations. Regularly review and update your plan to ensure it remains relevant and effective. Remember, the operational plan is a guide, not a set-in-stone document.
• Be Specific : Avoid ambiguity in your operational plan. Use clear, concise language and provide detailed action plans, including what needs to be done, by whom, when, and with what resources. This clarity reduces misunderstanding and keeps everyone on the same page.
• Use Technology : Leverage the power of technology to enhance your operational efficiency. There are numerous tools and software available that can help with project management, process automation, data analysis, and more. Use these tools to streamline your operations, track performance, and improve communication.
• Consistency with the Business Plan : Ensure your operational plan aligns with your broader business strategy. This alignment ensures that your day-to-day operations contribute effectively to achieving your long-term business objectives.

By applying these tips and best practices, you can create an operational plan that's not only effective but also fosters a culture of continuous improvement and strategic alignment in your organisation.

To further illustrate the importance of a well-executed operational plan, let's look at a real-life case study - the global tech giant, Apple Inc. Apple's operational plan is a testament to the company's relentless focus on precision, quality, and groundbreaking innovation. One key operational strategy that Apple uses is its tight control over its supply chain.

• Description of Business Operations: Apple's business operations are highly integrated and efficient. They manufacture and market a variety of products, including iPhones, iPads, Macs, and services like iCloud and Apple Music. Their production process is complex, involving design, prototyping, manufacturing, and distribution, often happening across different continents.
• Personnel: Apple's workforce is highly specialised. Each team and department has clearly defined roles and responsibilities, whether it's designing new products, managing supplier relationships, or ensuring quality control. Employees at Apple are encouraged to think differently, fostering a culture of innovation.
•  Location: Apple operates in multiple locations worldwide, including its iconic headquarters, Apple Park, in Cupertino, California. The company also has a network of retail stores across the globe and contracts with manufacturing facilities, primarily in Asia.
•  Inventory: Apple's inventory management is legendary for its efficiency. Through just-in-time inventory practices, Apple reduces storage costs and minimises the risk of stock obsolescence, contributing to its streamlined operations and impressive profit margins.
• Suppliers: Apple has a vast network of suppliers from around the world. It maintains strong relationships with these suppliers and holds them to strict standards of quality and ethical business practices, ensuring the integrity and excellence of its products.

Apple's operational plan aligns seamlessly with its business strategy, focusing on innovation, quality, and customer experience. This has allowed the company to maintain its status as a market leader and pioneer in the tech industry. This case study illustrates how an effective operational plan can turn a strategic vision into a successful reality. In the next section, we'll delve into common pitfalls to avoid when creating your operational plan.

Common Pitfalls to Avoid

As you embark on developing an operational plan for your business, it's crucial to be aware of some common pitfalls that can hinder your plan's effectiveness. Here, we outline these potential obstacles and provide advice on how to avoid them.

• Lack of Alignment with Strategic Goals: One of the most common mistakes is a disconnect between the operational plan and the company's strategic goals. Your operational plan should directly support and drive towards achieving these objectives. Ensure all operational goals, processes, and tasks align with your overarching business vision.
• Overly Complex or Unrealistic Plans: While an operational plan needs to be comprehensive, it also needs to be practical and achievable. Avoid creating overly complex plans that your team cannot implement or that require resources beyond your means. Strike a balance between thoroughness and simplicity for a more manageable plan.
• Neglecting to Involve the Team: Your team members are the ones who will execute the operational plan, and neglecting to involve them in its creation can lead to resistance or confusion. Make sure your team is part of the planning process, understands the plan, and is committed to its implementation.
• Ignoring Market Changes: A business doesn't operate in a vacuum. Failing to consider external factors such as market trends, customer behaviour, and economic conditions can derail your operational plan. Ensure your plan is flexible and adaptable to respond to changing circumstances.
• Insufficient Monitoring and Evaluation: An operational plan is not a set-and-forget document. Regular monitoring and evaluation are critical to assess progress, identify bottlenecks, and make necessary adjustments. Make sure you set measurable KPIs and allocate resources to track and review them.Avoiding these common pitfalls will significantly enhance the effectiveness of your business plan operational plan. With a solid operational plan in place, your business is well-positioned to achieve its strategic objectives, driving growth, and success.

Wrapping It All Up

Operational planning plays a vital role in any business, acting as a roadmap to direct daily operations and align them with the strategic goals of the company. As we have seen in this blog post, creating an operational plan involves several important components and steps, from defining clear goals to continuous monitoring and evaluation. Remember, the key to an effective operational plan is to keep it flexible, involve your team and maintain alignment with your business plan. If you implement those principles and regularly review and update you will have set a solid foundation for future business growth. We wish you all the best on your operational planning journey, and remember - every step you take towards detailed and thoughtful planning is a step towards long-term success and growth for your business. If you require any further help on other sections of your business plan, visit our Learning Zone for several in-depth guides.

Business Plan Operational Plan - Frequently Asked Questions (FAQs)

To wrap up this guide, let's address some frequently asked questions about operational plans in business.

• What is the difference between a strategic plan and an operational plan? A strategic plan outlines a company's long-term vision, objectives, and strategies for achieving those objectives. It's a high-level roadmap for the direction the company intends to go. On the other hand, an operational plan details the day-to-day activities and resources necessary to achieve the strategic goals. It's the 'action plan' that brings the strategic plan to life.
• How often should an operational plan be reviewed? The frequency of review may vary depending on your business size, type, and industry, but generally, it is a good idea to review your operational plan at least quarterly. The regular review ensures that the plan is still relevant and effective, allowing for adjustments as business conditions change.
• How long should an operational plan be? There is no set length for an operational plan, as it will depend on the complexity of the operations. It needs to be comprehensive enough to cover all operational aspects of the business but concise enough to be understandable and manageable.
• Who is responsible for creating an operational plan? While the business owner or top management usually leads the creation of an operational plan, it should involve input from all levels of the organisation. Each department or team can provide valuable insights into their operations, challenges, and opportunities, leading to a more realistic and effective plan.
• How can I measure the success of my operational plan? The success of an operational plan is measured by how effectively it helps achieve the strategic objectives. Regular monitoring of Key Performance Indicators (KPIs) related to your operational goals will provide a clear indication of your plan's success. If these KPIs are consistently met, your operational plan is likely successful. If not, adjustments may be needed.

What Is the Operational Plan Section of the Business Plan?

Learning what an operation plan is and learning how to make it is something critical to any business. 3 min read updated on February 01, 2023

An operation plan section of the business plan is an essential part of any business. Learning what an operation plan is and learning how to make it is something critical to any business. Here are the main things you need to know about an operation plan.

Definition of an Operation Plan

An operation plan is a guiding path for the business to follow in order to achieve all of its goals and objectives described in the general business plan.

The operation plan mainly includes details about the people responsible for completing the required actions, and all the costs and KPIs (key performance indicators) for these actions to be accomplished.

In order for any business to be stable in the long run, the operation plan must be updated regularly in order to ensure the stability of the business.

What Is the Operations Plan Section and How to Properly Make It

The section of the operations plan which is included in the business plan mainly specifies all the physical requirements for the operation of the business. These physical requirements mainly include equipment, facilities, and location.

In order to make a complete business plan , three things need to be clarified to the reader:

• Everything was done for the business from the start to reach its current position
• Acknowledgment that you know exactly what should be done for any business to get off the ground
• Full awareness and understanding of the delivering and manufacturing processes of the service or the product you offer.

Operating Section of the Business Plan: Stage of Development Section

While you're developing the stage of development section, you should begin with the previous procedures that have been taken so far, along with mentioning what is best to be done in the future, it should be as follows:

• Production workflow : In this, you will describe in detail the exact steps of how your service or your product will be made, along with the acknowledgment of any possible problem that could be faced during the process.
• In addition, you will include details about how to train the employees to solve any upcoming problem and avoid any risks as much as possible. Along with mentioning any dangerous equipment that will be used, and the proper ways of using and storing these pieces of equipment.
• Supply chains: In this section you clarify the identity of the suppliers, the prices they offer, and their terms and conditions, In addition to providing the possible alternatives in case it doesn't work out with the current suppliers
• As an example, in case you are willing to have a specific quality control certificate, like the ISO 9000, you should identify and explain the required procedures.

What Are the Key Components to Include in an Operational Plan Regarding the Business Organization?

Here are the main components to be included in the operational plan:

• Most of the tasks in the operation plan are carried out by the company's managers and the employees under them, so it is essential that to clarify their identity, describe their qualifications, and describe the jobs and tasks which they will be responsible for.
• Providing an organizational chart to describe the structural hierarchy of the business.
• The philosophy and tactics of the company, and the role they play in the development and stability of the business.
• A statistical measurement of the performance of the employees and managers, and the ways of reward and punishment.
• Explain the methods that you will use to find the right employees, putting into consideration the required qualifications needed, the job description of each one, and the compensation rates that you will offer.
• In case the business will need any outside consultants it should be noted, along with the specific functions required from any outsider consultant or employee.

In the end, one could conclude that the success or a failure of a business depends heavily on the quality of the business and operation plan put forward.

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Business Plan - Operations Section

Operations Section of the Business Plan

Written by Jason Gordon

Updated at April 21st, 2024

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What goes into developing an operational Plan?

All of the components that allow your business to create value.

The operations portion of the business plan serves two purposes:

• Allow you to take a holistic approach to your business, and
• Provide interested third parties with a description of your business.

The operational plan outlines the particular components that allow your business to create value.Below, we discuss the primary components of the business operations plan, including: a description of the product produced, the business location, personnel, inventory, suppliers, payment processing (credit policies and accounts receivable/payable). You will describe each of these sections in detail to the extent that it is relevant or applicable to your business. You will need to outline where are you in the creation of your business. Specifically, what steps have you taken to put your business in motion? Now, what do you have left to accomplish?  

What is Product or Service Development?

How do you plan to make your product or carry out your service? Start with an outline of the process for delivering value to your customers. You will need to account for the necessary production activity at each stage. Outline the day-to-day activity necessary to carry out your business.

• Production Process/How Services Carried Out:  Here you should outline the process of manufacturing your product. If you provide a service, you should outline all of the moving parts and individuals necessary to carry out the service. Provide a generally checklist or flowchart for delivering value.
• Production Timeline : Explain how long it takes to produce a unit, and when you'll be able to start producing your product or service. Include factors that may affect the time frame of production and how you'll deal with potential problems, such as rush orders.
• Production Feasibility : You will want to give an overview of any research or testing you have done to prove the feasibility of producing your product in accordance with your operational plans. This could include Market Research, Questionnaires, Competitor Process Analysis, Beta Testing, etc.
• Vulnerability : You should identify any potential problems that could arise in the production process. How will you handle any such issues? What would be the effect on the business?
• Quality Control : How will you maintain oversight of the production or service provision process? Develop a plan for supervision of the process.
• Customer Service : What is your plan for customer service? This includes sales communication, return products, and customer follow-up.

Equipment and Other Assets

• Necessary Equipment : What equipment do you need to carry out the basic operations?
• Current Assets : You may already have some of the necessary equipment to carry out operations. Identify these assets and explain what asset requirements they fulfill.
• Equipment Priority : Some equipment is may be desirable but not a necessity. Ascribe a level of priority to obtaining it. The priority should be higher depending upon the likelihood of the equipment to increase production or efficiency.It may also be helpful to outline the equipment output, required maintenance/repair, and expected life.
• Equipment Pricing : Outline a projected cost for purchasing (new or used) and renting the necessary equipment. You need to explain your rationale for your decision.
• Equipment Financing : Explain any financing arrangements. Make a list of your assets, such as land, buildings, inventory, furniture, equipment, and vehicles. Include legal descriptions and the worth of each asset.

Special Requirements

Are there any special requirements or situational factors necessary for carrying on your business? In this section, you will list any requirements that are unique to your business and would fall outside general expect ions. This could include special assets, economic conditions, legal conditions, etc.  

What qualities do you need in a location?

• Drawings of the building, copies of lease agreements, and/or recent real estate appraisals.
• What is the expected value of the land or buildings required for your business operations?
• Explain the significance of each physical location to your business.
• Amount of Space : Explain the use of space. Have a plan for space demands with the expected growth.
• Type of Building : Justify your decision to rent vs. buy, and a class of facility.
• Zoning : Make certain the anticipated activity meets the applicable zoning requirements. If not, explain a plan to request a variance or petition the municipality for re-zoning.
• Power and other utilities : What will be your specific power needs. Have estimates for the cost of power and the resources/regulatory approvals necessary to obtain such funding. A strong plan will discuss preliminary data and on-going discussions with the available utility providers.
• Access : What type of access do you need for your location? Detail how customers, employees, logistics personnel, etc., will access your business. Ex. Do you need easy walkin access? Is it convenient for customers and suppliers?
• Construction : Will you build or rent a building? You should explain the benefits of one over the other. This justification should include a cost/benefit analysis of each option.
• Costs : Determine a preliminary figure for costs associated with building/occupying the intended location. Examples of expenses include: rent/mortgage, maintenance, utilities, property taxes, insurance, construction/remodeling, etc. These numbers will become part of your financial plan.
• Hours of Operation : Indicate and give a justification for your intended hours of operation. Does your location support these hours of operation? Does it conflict with other local or resident businesses?

In this section, you provide an overview of the key personnel involved in the business and the types of positions that will be necessary. Basically, you are going to tell who will do what. Describe whether you intend to hire new personnel or contract with independent contractors to carry out business functions. You will need to account for the personnel requirements as the business grows.

• Startup Team : Who is part of your startup team? What will be their primary area of responsibility? Describe what you understand their role and duties to be and explain how they are qualified or competent for these duties.
• Types of Personnel : Give a general description of the main employees or positions that you will need to fill. This includes skilled, unskilled, and professionals. As part of this process, your will outline who performs the specific tasks at each stage of operations. Some of these positions may be filled by independent contractors who render services on a fee basis. If so, document the nature of these anticipated relationships. At first, there will only be a few positions. Try to determine the types of personnel that will be needed as the business grows.
• Number of employees : Construct a timeline depicting the growth in personnel in accordance with the projected business growth.
• Procedural Protocol : Begin by describing the procedures necessary to effectively carry out each position or function of the business. This is necessary to maintain operational stability as well as consistency in operations. This could include procedural steps or written manuals for carrying out individual stages of the operations.
• Methods for Recruiting Employees : This is most important for professional service or high-tech companies. You will need to have a plan for recruiting new service providers and skilled professionals. This will first require establishing job descriptions and desired employee skills. Note: A good place to start is documented any established relationship with local universities with technical programs and professional schools.
• Personnel Training : How will you conduct the training? What will be your plan for preparing new employees? Do you have a continuation plan in the event you lose a key employee? Be careful not to place too much operational importance on any single individual without developing a training plan for replacements.
• Compensation : Along with the description of personnel and timeline for employment, you will want to associate an estimated cost at each period in time. As such, you will need to devise a projected compensation structure for employees. It is important to develop a realistic plan that fits the companies revenue projections and incentivizes the employee to perform and remain with the business. The startup team or key leadership compensation (including benefits and equity options) is often the most difficult to structure.

Inventory & Materials

In this section, you explain where you are going to receive your inventory or the materials necessary to produce your product or carry out your service. You should indicate your suppliers or manufacturers and outline the nature or terms of your agreement.

• Inventory : What type of inventory (finished product, supplies, raw materials, etc.) will you keep on hand and where will you get it?
• Cost/Value of Inventory : You will need to use the projections for the cost of inventory in your financial projections. A key provision in the pre-money valuation (pre-equity funding) of your business will be an accurate assessment of the value of assets, including inventory.
• Inventory Turn-Over : At what rate will you need to restock your inventory? This is an important figure used in assessing the sales strength of the business. You will want to make a special note about how the inventory turn-over compares to industry averages.
• Special Inventory Requirements : You will also want to outline a plan for dealing with inventory requirements seasonally. This includes a plan for lead-time ordering.
• Inventory Control : You will have to establish a plan for monitoring and controlling inventory. This should be incorporated into an employee/personnel description.

Production Costs

All of the above information will be combined as an estimate of production costs to include in your financials. You may want to maintain separate figures regarding the cost of goods and the cost of labor. You may also want to create a third category of production costs for non-recurring, incidental costs associated with operations.  

Now is the place to provide detailed information about the companies/individuals who will supply you with the inventory/materials outlined above.

• Supplier Background : You should include background information on the supplier. This lends credibility to the stability/dependability of their service.
• Inventory Details : Attribute the type, amount, and cost of inventory supplied by each supplier. This should include a description of any anticipated fluctuations in the requirements or costs of the inventory. For example, you will want to outline the spikes in seasonal cost.
• Payment Terms : Outline the terms of performance of the supplier-purchaser relationship. What are the terms of payment? What are the terms of delivery?
• Back-Up Plan :It is important to have a back-up plan in the event you lose a supplier or the supplier is unable to meet for operational needs. This could include options of alternative suppliers. This avoids placing too much operational importance on third parties.

Payment Policies

In this section, you will outline how you will be compensated for the goods you sell or services you provide.

• Issuing Credit : Are you planning on accepting in-house credit? You will want to look at industry standards and the payment policies of your competitors. Don't forget, your payment policies can be a point of differentiation between you and those competitors. What will be the terms of payment for customers who purchase on account?
• Determining Who Can Purchase on Credit : You will have to have some established policies in place to determine who can purchase on credit and under what terms. Remember, you will have to comply with applicable laws prior to carrying out a background check. Also, extending credit could implicate fairness or anti-discrimination in lending laws.
• Terms of Credit : What will be the term of payment? If you extend credit you will need to decide on the terms of repayment and the interest, if any, attributable to giving the credit. What will be the rate of interest charged and penalties for late payment? Will there be a discount for early payment?
• Security Interests : Will you take a security interest in the goods sold? If so, do you have a standard documenting these transactions?
• Slow-Paying or Non-Paying Customers :You will need a policy for dealing with slowpaying customers. What process will you establish for reminding, urging, and possibly threatening customers to render payment? You should outline an escalating plan for requesting payment, such as making a phone call, sending a letter, using a collection agency, and hiring a collection attorney.
• Credit Cards : If you accept commercial credit, doyou have a service provider to process the payment?
• Costs of Extending Credit : Any time that you extend credit there will be a cost involved. The cost could be the risk of the purchaser not paying or it could be the cost of capital over the credit period. Regardless, you will need to build these costs into your financials. For example, there always needs to be some allowance for bad accounts.

Managing Your Accounts Payable

As part of the operations process, you may be in the role of a creditor to a servicer or supplier. You should develop a plan for payment of accounts owed. The key considerations in developing a payment plan include: maintaining positive relations with the supplier/servicer, optimizing the use of available cash. If the supplier/servicer offers a discount for early payment then you should consider whether this option is in your best interest. If your business would greatly benefit from making a payment toward the end of the available period, then it may be worth extending the payment obligation out.  

Legal Environment

Establishing and maintaining operations will require the crossing of numerous legal hurdles. You should describe the anticipated legal issues in advance and outline a plan for addressing them. Below are some sample, but common, legal issues.

• Entity Selection and Formation : Outline your justification for choosing a given entity structure. Explanations should include: taxation, equity funding, and ownership and control.
• Business License, Professional Licenses, Inspections, and Zoning Requirements : Identify all of the licensing requirements for carrying on your business. This includes the licensing of your business, personnel, property, etc.
• Insurance and Bonding Requirements : Outline the requirement for bonding of professional insurance. You should indicate the plan for obtaining coverage, as well as the cost of such coverage.
• Permits : Certain business activities in specific places require special permits. You must conduct the necessary background research on the legal requirements and provide a synopsis of how you will handle those requirements.
• Workplace and Environmental Regulations : Outline a plan for the necessary workplace inspections and standards. These standards can drastically affect your construction plans and applicable costs. Environmental regulations include proper documentation and accountability for waste, waste and environmental surveys of the location, etc.
• Employment Laws : Develop a plan for legal compliance with all employment laws. This includes hiring/firing procedures, employee benefits (Health Insurance, etc.), worker's compensation, affirmative action (if accept federal contracts), etc.
• Taxation : Federal tax registration, state tax registration, estimated tax payments, employee payroll withholdings, sales tax registration and withholding, property tax, etc.
• Protecting Intellectual Property : You will need to develop a plan for protecting and maintaining all applicable forms of intellectual property, including: trade secrets, trademarks, copyrights, and patents. In some cases, protecting your intellectual property can be very costly (such as patent filings). Account for these costs within the financials.

After working through this business plan section you will have a detailed operating plan and a comprehensive outline of what actions need to be taken next in developing the business.

Related Topics

• Business Plan, Part 1 (Outline Overview)
• Business Plan, Part 2 (The Executive Summary)
• What is a Mission Statement?
• What is a Values Statement?
• Setting Company Goals
• Business Plan, Part 4 (Market Analysis)
• Business Plan, Part 5 (Competitive Analysis)
• Business Plan, Part 6 (Marketing Plan)
• Business Plan, Part 7 (Operations)
• Business Plan, Part 8  (Management and Organization)
• Business Plan, Part 9 (Financial Projections)
• Business Plan, Part 10 (Appendices)
• Business Plan , (Final Modifications)

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Operations and Management Business Plan (+Sample in PDF)

Published Aug.03, 2023

Updated Apr.23, 2024

By: Alex Silensky

Average rating 5 / 5. Vote count: 2

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Table of Content

1. What Is a Management and Operations Plan?

RephraseA manageme­nt and operations plan is a crucial document that outlines the­ direction and management of an organization or e­nterprise. Typically create­d with a specific objective in mind, such as achie­ving company growth, expanding operations, or launching new products, this plan de­tails the organization’s goals and objectives. It provide­s a roadmap for achieving these goals, se­rves as a refere­nce for monitoring progress, and allows for nece­ssary adjustments along the way.

The plan provide­s a comprehensive outline­ of the roles and responsibilitie­s of every manager and staff me­mber within the organization. This crucial information ensure­s effective coordination among the­ management team and he­lps facilitate goal attainment. Additionally, a well-de­veloped manageme­nt and operations plan plays a significant role in attracting and retaining inve­stors and customers.

2. Management and operations business plan Sample

The following management and operations business plan will be based on the successful startup of a new facility management business. Professional Busine­ss Planning service is focused on cre­ating a sustainable facility management busine­ss that prioritizes delivering a unique­ customer experie­nce through comprehensive­ services and cost-effe­ctive solutions.

Facility Management

The main focus will be on providing tailore­d Facility Management service­s to our clients. These se­rvices may include facilities mainte­nance, energy manage­ment, environmental compliance­, landscaping, housekeeping, and se­curity. We also offer after-hours support and mainte­nance to ensure all clie­nt needs are me­t professionally and in a timely manner.

The strategic and business plan operations management will maintain a comprehensive inventory of facility management supplies, crisis management, and equipment, including tools, cleaning and janitorial supplies, and appliance parts. The busine­ss will also keep inventory of safe­ty supplies, including non-slip mats, fire extinguishe­rs, and first-aid kits.

Objectives and Goals

The primary goal of the management and operations of a business plan is to establish a reputation as a reliable and trusted provider of facility management services. The components indicated in the operations and management section of the business plan will strive to develop and maintain close relationships with clients to provide the highest quality of service possible. A business plan’s operations and management section will also work to ensure that each client is satisfied with the quality and value of the services they receive.

The best business plans to launch its facility management services no later than six months after beginning operations. Initially, the business plan management operation and organization will focus on acquiring new clients and establishing a quality service process. After this initial stage­, the business will aim to grow its service­s and customer reach by targeting ne­arby communities and neighboring businesse­s.

Employees and Organizational Structure

The management and operations in the business plan will employ a full-time staff of three and three part-time employees. The staff will have­ several key re­sponsibilities, including scheduling service­s, addressing customer inquiries, managing facilitie­s, and keeping track of inventory. The­y will also undergo comprehensive­ training to ensure exce­llent customer service­. The business will also have a de­dicated service te­chnician available on-call and an administrative assistant to handle custome­r inquiries and scheduling.

3. Operations and management business plan examples

When de­veloping a business plan for operations and manage­ment, it’s crucial to carefully consider the­ unique goals and objectives of the­ business. For instance, if you’re starting a re­staurant, you need to give care­ful thought to aspects such as menu options, operating hours, staffing re­quirements, and other factors that are­ vital for ensuring the success of your e­stablishment. The same consideration must be given when starting a salon, home care business, or law firm. Running differe­nt types of establishments re­quires a tailored approach, including specific staffing and policie­s. Creating a successful operations and manage­ment business plan involves taking a holistic vie­w of the business while ke­eping the customer front and ce­nter.

For a restaurant, an operations and management business plan examples should include key elements like the types of foods they will serve, pricing, and a detailed schedule for opening and closing by Professional Business Plan Writers . The Restaurant Business Plan should also include plans for hiring and managing staff and the necessary systems and procedures to ensure the restaurant runs smoothly. A salon will also have to consider how they will attract customers, manage services, and care for client safety and satisfaction. Home care and law firms should include detailed plans for recruiting, selecting, and training staff; organization policies; service offerings; and customer service processes.

Overall, management and operations in a business plan for service should outline all operational processes, personnel management, customer service, and marketing tactics for the business to succeed. From food offerings to staff selection, business owners should clearly outline their plan of action and adhere to their operations and management business plan for success.

4. Unlock the Path to Growth and Profit with OGS Capital: The ‘Go-To’ Management Plan Experts

At OGS Capital, we are­ experts in operations and manage­ment business plan consulting. With over 15 ye­ars of experience­, our team of skilled business and ope­rations strategists is dedicated to he­lping businesses like yours achie­ve growth and profitability. We have a de­ep understanding of the intricacie­s involved in developing e­ffective operations and manage­ment business plans and specialize­ in creating personalized strate­gies that address each clie­nt’s unique needs.

We provide­ Professional Business Planning Services, starting with our thorough business assessment se­rvices. Our consultants offer personalize­d guidance based on their e­xtensive industry expe­rtise.

At our company, we prioritize­ strategic customer targeting in our ope­rations and management business plan de­velopment service­s. Our expertise lie­s in creating accurate customer se­gmentation models and impactful market positioning plans. The­se plans enable you to e­ffectively identify the­ most suitable customers for your products and service­s, maximizing your chances of capturing your target market.

With OGS Capital by your side every step of the way, you can be confident that your plan will be completed to the highest quality and efficacy standards. Contact us today to unlock your path to success.

Q.How do you write management and operations in a business plan?

In the manage­ment and operations section of a busine­ss plan, it is crucial to provide details about the various tasks re­quired to run your business and the role­s and responsibilities of each te­am member. This section should addre­ss important questions such as who makes decisions, who handle­s daily operations, and how the staff hierarchy is structure­d. Additionally, you should include information on how the business acquire­s resources and manages finance­s.

Q.What is an example of an operation management plan?

An example­ of an operational management plan is a compre­hensive blueprint that outline­s strategies and steps to e­nhance the efficie­ncy and effectivene­ss of producing and delivering goods and service­s. This plan includes specific details about proce­dures for improving processes, se­lecting equipment, allocating labor re­sources, managing inventory, and ensuring quality control. It also e­ncompasses provisions for monitoring, evaluating, and making adjustments to ope­rational changes. Furthermore, the­ plan identifies potential risks and provide­s strategies to mitigate the­m effectively.

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Writing A Business Plan: Operations And Management

Feb 1, 1997

Generally, there are seven major components that make up a business plan. They are:

1. Executive summary

2. Business description

3. Market strategies

4. Competitive analysis

5. Design and development plans

6. Operations and management plans

7. Financial factors

The operations and management plan is designed to describe just how the business functions on a continuing basis. The operations plan will highlight the logistics of the organization such as the various responsibilities of the management team, the tasks assigned to each division within the company, and capital and expense requirements related to the operations of the business. In fact, within the operations plan you'll develop the next set of financial tables that will supply the foundation for the "Financial Components" section. The financial tables that you'll develop within the operations plan include:

*The operating expense table

*The capital requirements table

*The cost of goods table

There are two areas that need to be accounted for when planning the operations of your company. The first area is the organizational structure of the company, and the second is the expense and capital requirements associated with its operation.

Organizational Structure

The organizational structure of the company is an essential element within a business plan because it provides a basis from which to project operating expenses. This is critical to the formation of financial statements, which are heavily scrutinized by investors; therefore, the organizational structure has to be well-defined and based within a realistic framework given the parameters of the business.

Although every company will differ in its organizational structure, most can be divided into several broad areas that include:

*Marketing and sales (includes customer relations and service)

*Production (including quality assurance)

*Research and development

*Administration

These are very broad classifications and it is important to keep in mind that not every business can be divided in this manner. In fact, every business is different, and each one must be structured according to its own requirements and goals.

Terence P. McGarty in his book, Business Plans That Win Venture Capital , lists four stages for organizing a business:

1. Establish a list of the tasks using the broadest of classifications possible.

2. Organize these tasks into departments that produce an efficient line of communications between staff and management.

3. Determine the type of personnel required to perform each task.

4. Establish the function of each task and how it will relate to the generation of revenue within the company.

Once you have structured your business, however, you need to consider your overall goals and the number of personnel required to reach those goals.

In order to determine the number of employees you'll need to meet the goals you've set for your business, you'll need to apply the following equation to each department listed in your organizational structure:

In this equation, C represents the total number of customers, S represents the total number of customers that can be served by each employee, and P represents the personnel requirements. For instance, if the number of customers for first year sales is projected at 10,110 and one marketing employee is required for every 200 customers, you would need 51 employees within the marketing department.

10,110 ÷ 200 = 51

Once you calculate the number of employees that you'll need for your organization, you'll need to determine the labor expense. The factors that need to be considered when calculating labor expense (LE) are the personnel requirements (P) for each department multiplied by the employee salary level (SL). Therefore, the equation would be:

P × SL = LE

Using the marketing example from above, the labor expense for that department would be:

51 × $40,000 = $2,040,000

Once the organization's operations have been planned, the expenses associated with the operation of the business can be developed. These are usually referred to as overhead expenses. Overhead expenses refer to all non-labor expenses required to operate the business. Expenses can be divided into fixed -- those that must be paid, usually at the same rate, regardless of the volume of business -- and variable (or semivariable) -- those which change according to the amount of business.

Overhead expenses usually include the following:

*Maintenance and repair

*Equipment leases

*Advertising & promotion

*Packaging & shipping

*Payroll taxes and benefits

*Uncollectible receivables

*Professional services

*Loan payments

*Depreciation

In order to develop the overhead expenses for the expense table used in this portion of the business plan, you need to multiply the number of employees by the expenses associated with each employee. Therefore, if NE represents the number of employees and EE is the expense per employee, the following equation can be used to calculate the sum of each overhead (OH) expense:

OH = NE × EE

In addition to the expense table, you'll also need to develop a capital requirements table that depicts the amount of money necessary to purchase equipment you will use to establish and continue operations. It also illustrates the amount of depreciation your company will incur based on all equipment elements purchased with a lifetime of more than one year.

In order to generate the capital requirements table, you first have to establish the various elements within the business that will require capital investment. For service businesses, capital is usually tied to the various pieces of equipment used to service customers.

Capital for manufacturing companies, on the other hand, is based on the equipment required in order to produce the product. Manufacturing equipment usually falls into three categories: testing equipment, assembly equipment, and packaging equipment.

With these capital elements in mind, you need to determine the number of units or customers, in terms of sales, that each equipment item can adequately handle. This is important because capital requirements are a product of income, which is produced through unit sales. In order to meet sales projections, a business usually has to invest money to increase production or supply better service. In the business plan, capital requirements are tied to projected sales as illustrated in the revenue model shown earlier in this chapter.

For instance, if the capital equipment required is capable of handling the needs of 10,000 customers at an average sale of $10 each, that would be $100,000 in sales, at which point additional capital will be required in order to purchase more equipment should the company grow beyond this point. This leads us to another factor within the capital requirements equation, and that is equipment cost. If you multiply the cost of equipment by the number of customers it can support in terms of sales, it would result in the capital requirements for that particular equipment element. Therefore, you can use an equation in which capital requirements (CR) equals sales (S) divided by number of customers (NC) supported by each equipment element, multiplied by the average sale (AS), which is then multiplied by the capital cost (CC) of the equipment element. Given these parameters, your equation would look like the following:

CR = [(S &3247; NC) × AS] × CC

The capital requirements table is formed by adding all your equipment elements to generate the total new capital for that year. During the first year, total new capital is also the total capital required. For each successive year thereafter, total capital (TC) required is the sum of total new capital (NC) plus total capital (PC) from the previous year, less depreciation (D), once again, from the previous year. Therefore, your equation to arrive at total capital for each year portrayed in the capital requirements model would be:

TC = NC + PC - D

Keep in mind that depreciation is an expense that shows the decrease in value of the equipment throughout its effective lifetime. For many businesses, depreciation is based upon schedules that are tied to the lifetime of the equipment. Be careful when choosing the schedule that best fits your business. Depreciation is also the basis for a tax deduction as well as the flow of money for new capital. You may need to seek consultation from an expert in this area.

The last table that needs to be generated in the operations and management section of your business plan is the cost of goods table. This table is used only for businesses where the product is placed into inventory. For a retail or wholesale business, cost of goods sold , or cost of sales , refers to the purchase of products for resale -- the inventory. The products that are sold are logged into cost of goods as an expense of the sale, while those that aren't sold remain in inventory.

For a manufacturing firm, cost of goods is the cost incurred by the company to manufacture its product. This usually consists of three elements:

1. Material

3. Overhead

As in retail, the merchandise that is sold is expensed as a cost of goods, while merchandise that isn't sold is placed in inventory. Cost of goods has to be accounted for in the operations of a business. It is an important yardstick for measuring the firm's profitability for the cash-flow statement and income statement.

In the income statement, the last stage of the manufacturing process is the item expensed as cost of goods, but it is important to document the inventory still in various stages of the manufacturing process because it represents assets to the company. This is important to determining cash flow and to generating the balance sheet.

That is what the cost of goods table does. It is one of the most complicated tables you'll have to develop for your business plan, but it is an integral part of portraying the flow of inventory through your operations, the placement of assets within the company, and the rate at which your inventory turns.

In order to generate the cost of goods table, you need a little more information in addition to what your labor and material cost is per unit. You also need to know the total number of units sold for the year, the percentage of units which will be fully assembled, the percentage which will be partially assembled, and the percentage which will be in unassembled inventory. Much of these figures will depend on the capacity of your equipment as well as on the inventory control system you develop. Along with these factors, you also need to know at what stage the majority of labor is performed.

Part six of seven. Tomorrow, we'll cover the financial factors that go into your plan. Tips are updated daily at 8:30am PST or 11:30 EDT.

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Operational Planning: How to Make an Operations Plan

The operations of your business can be defined as the sum of all the daily activities that you and your team execute to create products or services and engage with your customers, among other critical business functions. While organizing these moving parts might sound difficult, it can be easily done by writing a business operational plan. But before we learn how to make one, let’s first understand what’s the relationship between strategic and operational planning.

Operational Planning vs. Strategic Planning

Operational planning and strategic planning are complementary to each other. This is because strategic plans define the business strategy and the long-term goals for your organization, while operational plans define the steps required to achieve them.

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Operational Plan Template

Use this free Operational Plan Template for Word to manage your projects better.

What Is a Strategic Plan?

A strategic plan is a business document that describes the business goals of a company as well as the high-level actions that will be taken to achieve them over a time period of 1-3 years.

What Is an Operational Plan?

Operational plans map the daily, weekly or monthly business operations that’ll be executed by the department to complete the goals you’ve previously defined in your strategic plan. Operational plans go deeper into explaining your business operations as they explain roles and responsibilities, timelines and the scope of work.

Operational plans work best when an entire department buys in, assigning due dates for tasks, measuring goals for success, reporting on issues and collaborating effectively. They work even better when there’s a platform like ProjectManager , which facilitates communication across departments to ensure that the machine is running smoothly as each team reaches its benchmark. Get started with ProjectManager for free today.

What Is Operational Planning?

Operational planning is the process of turning strategic plans into action plans, which simply means breaking down high-level strategic goals and activities into smaller, actionable steps. The main goal of operational planning is to coordinate different departments and layers of management to ensure the whole organization works towards the same objective, which is achieving the goals set forth in the strategic plan .

How to Make an Operational Plan

There’s no single approach to follow when making an operation plan for your business. However, there’s one golden rule in operations management : your strategic and operational plans must be aligned. Based on that principle, here are seven steps to make an operational plan.

• Map business processes and workflows: What steps need to be taken at the operations level to accomplish long-term strategic goals?
• Set operational-level goals: Describe what operational-level goals contribute to the achievement of larger strategic goals.
• Determine the operational timeline: Is there any time frame for the achievement of the operational plan?
• Define your resource requirements: Estimate what resources are needed for the execution of the operational plan.
• Estimate the operational budget: Based on your resource requirements, estimate costs and define an operational budget.
• Set a hiring plan: Are there any skills gaps that need to be filled in your organization?
• Set key performance indicators: Define metrics and performance tracking procedures to measure your team’s performance.

Free Operational Plan Template

Leverage everything you’ve learned today with our template. This free operational plan template for Word will help you define your budget, timeline, KPIs and more. It’s the perfect first step in organizing and improving your operations. Download it today.

What Should be Included in an Operational Plan?

Your operational plan should describe your business operations as accurately as possible so that internal teams know how the company works and how they can help achieve the larger strategic objectives. Here’s a list of some of the key elements that you’ll need to consider when writing an operational plan.

Executive Summary

An executive summary is a brief document that summarizes the content of larger documents like business plans, strategic plans or operation plans. Their main purpose is to provide a quick overview for busy stakeholders.

Operational Budget

An operational budget is an estimation of the expected operating costs and revenues for a given time period. As with other types of budget, the operational budget defines the amount of money that’s available to acquire raw materials, equipment or anything else that’s needed for business operations.

It’s important to limit your spending to stay below your operational budget, otherwise, your company could run out of resources to execute its normal activities. You can use our free operating budget template for Excel to track your operating costs.

Operational Objectives

It’s essential to align your operational objectives with your strategic objectives. For example, if one of your strategic objectives is to increase sales by 25 percent over the next three years, one possible operational objective would be to hire new sales employees. You should always grab your strategic plan objectives and turn them into one or multiple action items .

Processes & Workflows

Explain the various business processes, workflows and tasks that need to be executed to achieve your operational objectives. Make sure to explain what resources are needed, such as raw materials, equipment or human resources.

Operational Timeline

It’s important to establish a timeline for your operational plan. In most cases, your operational plan will have the same length as your strategic plan, but in some scenarios, you might create multiple operational plans for specific purposes. Not all operational plans are equal, so the length of your operational timeline will depend on the duration of your projects , workflows and processes.

Hiring Plan

Find any skills gap there might be in your team. You might need to hire a couple of individuals or even create new departments in order to execute your business processes .

Quality Assurance and Control

Most companies implement quality assurance and control procedures for a variety of reasons such as customer safety and regulatory compliance. In addition, quality assurance issues can cost your business millions, so establishing quality management protocols is a key step in operational planning.

Key Performance Indicators

It’s important to establish key performance indicators (KPIs) to measure the productivity of your business operations. You can define as many KPIs as needed for all your business processes. For example, you can define KPIs for marketing, sales, product development and other key departments in your company. This can include product launch deadlines, number of manufactured goods, number of customer service cases closed, number of 5-star reviews received, number of customers acquired, revenue increased by a certain percentage and so on.

Risks, Assumptions and Constraints

Note any potential risks, assumptions and time or resource constraints that might affect your business operations.

What Are the Benefits of Operational Planning?

Every plan has a massive effect on all team members involved, and those can be to your company’s benefit or to their detriment. If it’s to their detriment, it’s best to find out as soon as possible so you can modify your operational plan and pivot with ease.

But that’s the whole point of operational planning: you get to see the effect of your operations on the business’s bottom line in real time, or at every benchmark, so you know exactly when to pivot. And with a plan that’s as custom to each department as an operational plan, you know exactly where things go wrong and why.

How ProjectManager Can Help with Operational Planning

Creating and implementing a high-quality operational plan is the best way to ensure that your organization starts out a project on the right foot. ProjectManager has award-winning project management tools to help you craft and execute such a plan.

Gantt charts are essential to create and monitor operational plans effectively. ProjectManager helps you access your Gantt chart online so you can add benchmarks for operational performance reviews. You can also create tasks along with dependencies to make the operation a surefire success.

Whether you’re a team of IT system administrators, marketing experts, or engineers, ProjectManager includes robust planning and reporting tools. Plan in sprints, assign due dates, collaborate with team members and track everything with just the click of a button. Plus, we have numerous ready-made project reports that can be generated instantly, including status reports, variance reports, timesheet reports and more.

Related Operations Management Content

• Operational Strategy: A Quick Guide
• Operations Management: Key Functions, Roles and Skills
• Operational Efficiency: A Quick Guide
• Using Operational Excellence to Be More Productive

Operational planning isn’t done in a silo, and it doesn’t work without the full weight of the team backing it up. Ensure that your department is successful at each benchmark. ProjectManager is an award-winning pm software dedicated to helping businesses smooth out their operational plans for a better year ahead. Sign up for our free 30-day trial today.

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How To Write the Management Section of a Business Plan

Susan Ward wrote about small businesses for The Balance for 18 years. She has run an IT consulting firm and designed and presented courses on how to promote small businesses.

Ownership Structure

Internal management team, external management resources, human resources, frequently asked questions (faqs).

When developing a business plan , the 'management section' describes your management team, staff, resources, and how your business ownership is structured. This section should not only describe who's on your management team but how each person's skill set will contribute to your bottom line. In this article, we will detail exactly how to compose and best highlight your management team.

Key Takeaways

• The management section of a business plan helps show how your management team and company are structured.
• The first section shows the ownership structure, which might be a sole proprietorship, partnership, or corporation.
• The internal management section shows the department heads, including sales, marketing, administration, and production.
• The external management resources help back up your internal management and include an advisory board and consultants.
• The human resources section contains staffing requirements—part-time or full-time—skills needed for employees and the costs.

This section outlines the legal structure of your business. It may only be a single sentence if your business is a sole proprietorship. If your business is a partnership or a corporation, it can be longer. You want to be sure you explain who holds what percentage of ownership in the company.

The internal management section should describe the business management categories relevant to your business, identify who will have responsibility for each category, and then include a short profile highlighting each person's skills.

The primary business categories of sales, marketing , administration, and production usually work for many small businesses. If your business has employees, you will also need a human resources section. You may also find that your company needs additional management categories to fit your unique circumstances.

It's not necessary to have a different person in charge of each category; some key management people often fill more than one role. Identify the key managers in your business and explain what functions and experience each team member will serve. You may wish to present this as an organizational chart in your business plan, although the list format is also appropriate.

Along with this section, you should include the complete resumés of each management team member (including your own). Follow this with an explanation of how each member will be compensated and their benefits package, and describe any profit-sharing plans that may apply.

If there are any contracts that relate directly to your management team members, such as work contracts or non-competition agreements, you should include them in an Appendix to your business plan.

While external management resources are often overlooked when writing a business plan , using these resources effectively can make the difference between the success or failure of your managers. Think of these external resources as your internal management team's backup. They give your business credibility and an additional pool of expertise.

Advisory Board

An Advisory Board can increase consumer and investor confidence, attract talented employees by showing a commitment to company growth and bring a diversity of contributions. If you choose to have an Advisory Board , list all the board members in this section, and include a bio and all relevant specializations. If you choose your board members carefully, the group can compensate for the niche forms of expertise that your internal managers lack.

When selecting your board members, look for people who are genuinely interested in seeing your business do well and have the patience and time to provide sound advice.

Recently retired executives or managers, other successful entrepreneurs, and/or vendors would be good choices for an Advisory Board.

Professional Services

Professional Services should also be highlighted in the external management resources section. Describe all the external professional advisors that your business will use, such as accountants, bankers, lawyers, IT consultants, business consultants, and/or business coaches. These professionals provide a web of advice and support outside your internal management team that can be invaluable in making management decisions and your new business a success .

The last point you should address in the management section of your business plan is your human resources needs. The trick to writing about human resources is to be specific. To simply write, "We'll need more people once we get up and running," isn't sufficient. Follow this list:

• Detail how many employees your business will need at each stage and what they will cost.
• Describe exactly how your business's human resources needs can be met. Will it be best to have employees, or should you operate with contract workers or freelancers ? Do you need full-time or part-time staff or a mix of both?
• Outline your staffing requirements, including a description of the specific skills that the people working for you will need to possess.
• Calculate your labor costs. Decide the number of employees you will need and how many customers each employee can serve. For example, if it takes one employee to serve 150 customers, and you forecast 1,500 customers in your first year, your business will need 10 employees.
• Determine how much each employee will receive and total the salary cost for all your employees.
• Add to this the cost of  Workers' Compensation Insurance  (mandatory for most businesses) and the cost of any other employee benefits, such as company-sponsored medical and dental plans.

After you've listed the points above, describe how you will find the staff your business needs and how you will train them. Your description of staff recruitment should explain whether or not sufficient local labor is available and how you will recruit staff.

When you're writing about staff training, you'll want to include as many specifics as possible. What specific training will your staff undergo? What ongoing training opportunities will you provide your employees?

Even if the plan for your business is to start as a sole proprietorship, you should include a section on potential human resources demands as a way to demonstrate that you've thought about the staffing your business may require as it grows.

Business plans are about the future and the hypothetical challenges and successes that await. It's worth visualizing and documenting the details of your business so that the materials and network around your dream can begin to take shape.

What is the management section of a business plan?

The 'management section' describes your management team, staff, resources, and how your business ownership is structured.

What are the 5 sections of a business plan?

A business plan provides a road map showing your company's goals and how you'll achieve them. The five sections of a business plan are as follows:

• The  market analysis  outlines the demand for your product or service.
• The  competitive analysis  section shows your competition's strengths and weaknesses and your strategy for gaining market share.
• The management plan outlines your ownership structure, the management team, and staffing requirements.
• The  operating plan  details your business location and the facilities, equipment, and supplies needed to operate.
• The  financial plan  shows the map to financial success and the sources of funding, such as bank loans or investors.

SCORE. " Why Small Businesses Should Consider Workers’ Comp Insurance ."

Simple Business Plan Template (2024)

Updated: May 4, 2024, 4:37pm

Table of Contents

Why business plans are vital, get your free simple business plan template, how to write an effective business plan in 6 steps, frequently asked questions.

While taking many forms and serving many purposes, they all have one thing in common: business plans help you establish your goals and define the means for achieving them. Our simple business plan template covers everything you need to consider when launching a side gig, solo operation or small business. By following this step-by-step process, you might even uncover a few alternate routes to success.

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Whether you’re a first-time solopreneur or a seasoned business owner, the planning process challenges you to examine the costs and tasks involved in bringing a product or service to market. The process can also help you spot new income opportunities and hone in on the most profitable business models.

Though vital, business planning doesn’t have to be a chore. Business plans for lean startups and solopreneurs can simply outline the business concept, sales proposition, target customers and sketch out a plan of action to bring the product or service to market. However, if you’re seeking startup funding or partnership opportunities, you’ll need a write a business plan that details market research, operating costs and revenue forecasting. Whichever startup category you fall into, if you’re at square one, our simple business plan template will point you down the right path.

Copy our free simple business plan template so you can fill in the blanks as we explore each element of your business plan. Need help getting your ideas flowing? You’ll also find several startup scenario examples below.

Download free template as .docx

Whether you need a quick-launch overview or an in-depth plan for investors, any business plan should cover the six key elements outlined in our free template and explained below. The main difference in starting a small business versus an investor-funded business is the market research and operational and financial details needed to support the concept.

1. Your Mission or Vision

Start by declaring a “dream statement” for your business. You can call this your executive summary, vision statement or mission. Whatever the name, the first part of your business plan summarizes your idea by answering five questions. Keep it brief, such as an elevator pitch. You’ll expand these answers in the following sections of the simple business plan template.

• What does your business do? Are you selling products, services, information or a combination?
• Where does this happen? Will you conduct business online, in-store, via mobile means or in a specific location or environment?
• Who does your business benefit? Who is your target market and ideal customer for your concept?
• Why would potential customers care? What would make your ideal customers take notice of your business?
• How do your products and/or services outshine the competition? What would make your ideal customers choose you over a competitor?

These answers come easily if you have a solid concept for your business, but don’t worry if you get stuck. Use the rest of your plan template to brainstorm ideas and tactics. You’ll quickly find these answers and possibly new directions as you explore your ideas and options.

2. Offer and Value Proposition

This is where you detail your offer, such as selling products, providing services or both, and why anyone would care. That’s the value proposition. Specifically, you’ll expand on your answers to the first and fourth bullets from your mission/vision.

As you complete this section, you might find that exploring value propositions uncovers marketable business opportunities that you hadn’t yet considered. So spend some time brainstorming the possibilities in this section.

For example, a cottage baker startup specializing in gluten-free or keto-friendly products might be a value proposition that certain audiences care deeply about. Plus, you could expand on that value proposition by offering wedding and other special-occasion cakes that incorporate gluten-free, keto-friendly and traditional cake elements that all guests can enjoy.

3. Audience and Ideal Customer

Here is where you explore bullet point number three, who your business will benefit. Identifying your ideal customer and exploring a broader audience for your goods or services is essential in defining your sales and marketing strategies, plus it helps fine-tune what you offer.

There are many ways to research potential audiences, but a shortcut is to simply identify a problem that people have that your product or service can solve. If you start from the position of being a problem solver, it’s easy to define your audience and describe the wants and needs of your ideal customer for marketing efforts.

Using the cottage baker startup example, a problem people might have is finding fresh-baked gluten-free or keto-friendly sweets. Examining the wants and needs of these people might reveal a target audience that is health-conscious or possibly dealing with health issues and willing to spend more for hard-to-find items.

However, it’s essential to have a customer base that can support your business. You can be too specialized. For example, our baker startup can attract a broader audience and boost revenue by offering a wider selection of traditional baked goods alongside its gluten-free and keto-focused specialties.

4. Revenue Streams, Sales Channels and Marketing

Thanks to our internet-driven economy, startups have many revenue opportunities and can connect with target audiences through various channels. Revenue streams and sales channels also serve as marketing vehicles, so you can cover all three in this section.

Revenue Streams

Revenue streams are the many ways you can make money in your business. In your plan template, list how you’ll make money upon launch, plus include ideas for future expansion. The income possibilities just might surprise you.

For example, our cottage baker startup might consider these revenue streams:

• Product sales : Online, pop-up shops , wholesale and (future) in-store sales
• Affiliate income : Monetize blog and social media posts with affiliate links
• Advertising income : Reserve website space for advertising
• E-book sales : (future) Publish recipe e-books targeting gluten-free and keto-friendly dessert niches
• Video income : (future) Monetize a YouTube channel featuring how-to videos for the gluten-free and keto-friendly dessert niches
• Webinars and online classes : (future) Monetize coaching-style webinars and online classes covering specialty baking tips and techniques
• Members-only content : (future) Monetize a members-only section of the website for specialty content to complement webinars and online classes
• Franchise : (future) Monetize a specialty cottage bakery concept and sell to franchise entrepreneurs

Sales Channels

Sales channels put your revenue streams into action. This section also answers the “where will this happen” question in the second bullet of your vision.

The product sales channels for our cottage bakery example can include:

• Mobile point-of-sale (POS) : A mobile platform such as Shopify or Square POS for managing in-person sales at local farmers’ markets, fairs and festivals
• E-commerce platform : An online store such as Shopify, Square or WooCommerce for online retail sales and wholesale sales orders
• Social media channels : Facebook, Instagram and Pinterest shoppable posts and pins for online sales via social media channels
• Brick-and-mortar location : For in-store sales , once the business has grown to a point that it can support a physical location

Channels that support other income streams might include:

• Affiliate income : Blog section on the e-commerce website and affiliate partner accounts
• Advertising income : Reserved advertising spaces on the e-commerce website
• E-book sales : Amazon e-book sales via Amazon Kindle Direct Publishing
• Video income : YouTube channel with ad monetization
• Webinars and online classes : Online class and webinar platforms that support member accounts, recordings and playback
• Members-only content : Password-protected website content using membership apps such as MemberPress

Nowadays, the line between marketing and sales channels is blurred. Social media outlets, e-books, websites, blogs and videos serve as both marketing tools and income opportunities. Since most are free and those with advertising options are extremely economical, these are ideal marketing outlets for lean startups.

However, many businesses still find value in traditional advertising such as local radio, television, direct mail, newspapers and magazines. You can include these advertising costs in your simple business plan template to help build a marketing plan and budget.

5. Structure, Suppliers and Operations

This section of your simple business plan template explores how to structure and operate your business. Details include the type of business organization your startup will take, roles and responsibilities, supplier logistics and day-to-day operations. Also, include any certifications or permits needed to launch your enterprise in this section.

Our cottage baker example might use a structure and startup plan such as this:

• Business structure : Sole proprietorship with a “doing business as” (DBA) .
• Permits and certifications : County-issued food handling permit and state cottage food certification for home-based food production. Option, check into certified commercial kitchen rentals.
• Roles and responsibilities : Solopreneur, all roles and responsibilities with the owner.
• Supply chain : Bulk ingredients and food packaging via Sam’s Club, Costco, Amazon Prime with annual membership costs. Uline for shipping supplies; no membership needed.
• Day-to-day operations : Source ingredients and bake three days per week to fulfill local and online orders. Reserve time for specialty sales, wholesale partner orders and market events as needed. Ship online orders on alternating days. Update website and create marketing and affiliate blog posts on non-shipping days.

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6. Financial Forecasts

Your final task is to list forecasted business startup and ongoing costs and profit projections in your simple business plan template. Thanks to free business tools such as Square and free marketing on social media, lean startups can launch with few upfront costs. In many cases, cost of goods, shipping and packaging, business permits and printing for business cards are your only out-of-pocket expenses.

Cost Forecast

Our cottage baker’s forecasted lean startup costs might include:

Gross Profit Projections

This helps you determine the retail prices and sales volume required to keep your business running and, hopefully, earn income for yourself. Use product research to spot target retail prices for your goods, then subtract your cost of goods, such as hourly rate, raw goods and supplier costs. The total amount is your gross profit per item or service.

Here are some examples of projected gross profits for our cottage baker:

Bottom Line

Putting careful thought and detail in a business plan is always beneficial, but don’t get so bogged down in planning that you never hit the start button to launch your business . Also, remember that business plans aren’t set in stone. Markets, audiences and technologies change, and so will your goals and means of achieving them. Think of your business plan as a living document and regularly revisit, expand and restructure it as market opportunities and business growth demand.

Is there a template for a business plan?

You can copy our free business plan template and fill in the blanks or customize it in Google Docs, Microsoft Word or another word processing app. This free business plan template includes the six key elements that any entrepreneur needs to consider when launching a new business.

What does a simple business plan include?

A simple business plan is a one- to two-page overview covering six key elements that any budding entrepreneur needs to consider when launching a startup. These include your vision or mission, product or service offering, target audience, revenue streams and sales channels, structure and operations, and financial forecasts.

How can I create a free business plan template?

Start with our free business plan template that covers the six essential elements of a startup. Once downloaded, you can edit this document in Google Docs or another word processing app and add new sections or subsections to your plan template to meet your specific business plan needs.

What basic items should be included in a business plan?

When writing out a business plan, you want to make sure that you cover everything related to your concept for the business,  an analysis of the industry―including potential customers and an overview of the market for your goods or services―how you plan to execute your vision for the business, how you plan to grow the business if it becomes successful and all financial data around the business, including current cash on hand, potential investors and budget plans for the next few years.

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Krista Fabregas is a seasoned eCommerce and online content pro sharing more than 20 years of hands-on know-how with those looking to launch and grow tech-forward businesses. Her expertise includes eCommerce startups and growth, SMB operations and logistics, website platforms, payment systems, side-gig and affiliate income, and multichannel marketing. Krista holds a bachelor's degree in English from The University of Texas at Austin and held senior positions at NASA, a Fortune 100 company, and several online startups.

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10 Free Business Plan Templates in Word, Excel, & ClickUp

Praburam Srinivasan

Growth Marketing Manager

February 13, 2024

Turning your vision into a clear and coherent business plan can be confusing and tough. 

Hours of brainstorming and facing an intimidating blank page can raise more questions than answers. Are you covering everything? What should go where? How do you keep each section thorough but brief?

If these questions have kept you up at night and slowed your progress, know you’re not alone. That’s why we’ve put together the top 10 business plan templates in Word, Excel, and ClickUp—to provide answers, clarity, and a structured framework to work with. This way, you’re sure to capture all the relevant information without wasting time. 

And the best part? Business planning becomes a little less “ugh!” and a lot more “aha!” 🤩

What is a Business Plan Template?

What makes a good business plan template, 1. clickup business plan template, 2. clickup sales plan template, 3. clickup business development action plan template, 4. clickup business roadmap template, 5. clickup business continuity plan template, 6. clickup lean business plan template, 7. clickup small business action plan template, 8. clickup strategic business roadmap template , 9. microsoft word business plan template by microsoft, 10. excel business plan template by vertex42.

A business plan template is a structured framework for entrepreneurs and business executives who want to create business plans. It comes with pre-arranged sections and headings that cover key elements like the executive summary , business overview, target customers, unique value proposition, marketing plans, and financial statements.  

A good business plan template helps with thorough planning, clear documentation, and practical implementation. Here’s what to look for:

• Comprehensive structure: A good template comes with all the relevant sections to outline a business strategy, such as executive summary, market research and analysis, and financial projections 
• Clarity and guidance: A good template is easy to follow. It has brief instructions or prompts for each section, guiding you to think deeply about your business and ensuring you don’t skip important details
• Clean design: Aesthetics matter. Choose a template that’s not just functional but also professionally designed. This ensures your plan is presentable to stakeholders, partners, and potential investors
• Flexibility : Your template should easily accommodate changes without hassle, like adding or removing sections, changing content and style, and rearranging parts 🛠️ 

While a template provides the structure, it’s the information you feed it that brings it to life. These pointers will help you pick a template that aligns with your business needs and clearly showcases your vision.

10 Business Plan Templates to Use in 2024

Preparing for business success in 2024 (and beyond) requires a comprehensive and organized business plan. We’ve handpicked the best templates to help you guide your team, attract investors, and secure funding. Let’s check them out.

If you’re looking to replace a traditional business plan document, then ClickUp’s Business Plan Template is for you!

This one-page business plan template, designed in ClickUp Docs , is neatly broken down into the following sections:

• Company description : Overview, mission, vision, and team
• Market analysis : Problem, solution, target market, competition, and competitive advantage
• Sales and marketing strategy : Products/services and marketing channels
• Operational plan : Location and facilities, equipment and tools, manpower, and financial forecasts
• Milestones and metrics: Targets and KPIs

Customize the template with your company logo and contact details, and easily navigate to different sections using the collapsible table of contents. The mini prompts under each section guide you on what to include—with suggestions on how to present the data (e.g., bullet lists, pictures, charts, and tables). 

You can share the document with anyone via URL and collaborate in real time. And when the business plan is ready, you have the option to print it or export it to PDF, HTML, or Markdown.

But that’s not all. This template is equipped with basic and enterprise project management features to streamline the business plan creation process . The Topics List view has a list of all the different sections and subsections of the template and allows you to assign it to a team member, set a due date, and attach relevant documents and references.

Switch from List to Board view to track and update task statuses according to the following: To Do, In Progress, Needs Revision, and Complete. 

This template is a comprehensive toolkit for documenting the different sections of your business plan and streamlining the creation process to ensure it’s completed on time. 🗓️

If you’re looking for a tool to kickstart or update your sales plan, ClickUp’s Sales Plan Template has got you covered. This sales plan template features a project summary list with tasks to help you craft a comprehensive and effective sales strategy. Some of these tasks include:

• Determine sales objectives and goals
• Draft positioning statement
• Perform competitive analysis
• Draft ideal customer persona
• Create a lead generation strategy

Assign each task to a specific individual or team, set priority levels , and add due dates. Specify what section of the sales plan each task belongs to (e.g., executive summary, revenue goals, team structure, etc.), deliverable type (such as document, task, or meeting), and approval state (like pending, needs revisions, and approved).

And in ClickUp style, you can switch to multiple views: List for a list of all tasks, Board for visual task management, Timeline for an overview of task durations, and Gantt to get a view of task dependencies. 

This simple business plan template is perfect for any type of business looking to create a winning sales strategy while clarifying team roles and keeping tasks organized. ✨

Thinking about scaling your business’s reach and operations but unsure where or how to start? It can be overwhelming, no doubt—you need a clear vision, measurable goals, and an actionable plan that every member of your team can rally behind. 

Thankfully, ClickUp’s Business Development Action Plan Template is designed to use automations to simplify this process so every step toward your business growth is clear, trackable, and actionable.

Start by assessing your current situation and deciding on your main growth goal. Are you aiming to increase revenue, tap into new markets, or introduce new products or services? With ClickUp Whiteboards or Docs, brainstorm and collaborate with your team on this decision.

Set and track your short- and long-term growth goals with ClickUp’s Goals , break them down into smaller targets, and assign these targets to team members, complete with due dates. Add these targets to a new ClickUp Dashboard to track real-time progress and celebrate small wins. 🎉

Whether you’re a startup or small business owner looking to hit your next major milestone or an established business exploring new avenues, this template keeps your team aligned, engaged, and informed every step of the way.

ClickUp’s Business Roadmap Template is your go-to for mapping out major strategies and initiatives in areas like revenue growth, brand awareness, community engagement, and customer satisfaction. 

Use the List view to populate tasks under each initiative. With Custom Fields, you can capture which business category (e.g., Product, Operations, Sales & Marketing, etc.) tasks fall under and which quarter they’re slated for. You can also link to relevant documents and resources and evaluate tasks by effort and impact to ensure the most critical tasks get the attention they deserve. 👀

Depending on your focus, this template provides different views to show just what you need. For example, the All Initiatives per Quarter view lets you focus on what’s ahead by seeing tasks that need completion within a specific quarter. This ensures timely execution and helps in aligning resources effectively for the short term.

This template is ideal for business executives and management teams who need to coordinate multiple short- and long-term initiatives and business strategies.

In business, unexpected threats to operations can arise at any moment. Whether it’s economic turbulence, a global health crisis, or supply chain interruptions, every company needs to be ready. ClickUp’s Business Continuity Plan Template lets you prepare proactively for these unforeseen challenges.

The template organizes tasks into three main categories:

• Priorities: Tasks that need immediate attention
• Continuity coverage: Tasks that must continue despite challenges
• Guiding principles: Resources and protocols to ensure smooth operations

The Board view makes it easy to visualize all the tasks under each of these categories. And the Priorities List sorts tasks by those that are overdue, the upcoming ones, and then the ones due later.

In times of uncertainty, being prepared is your best strategy. This template helps your business not just survive but thrive in challenging situations, keeping your customers, employees, and investors satisfied. 🤝

Looking to execute your business plan the “lean” way? Use ClickUp’s Lean Business Plan Template . It’s designed to help you optimize resource usage and cut unnecessary steps—giving you better results with less effort.

In the Plan Summary List view, list all the tasks that need to get done. Add specific details like who’s doing each task, when it’s due, and which part of the Business Model Canvas (BMC) it falls under. The By Priority view sorts this list based on priorities like Urgent, High, Normal, and Low. This makes it easy to spot the most important tasks and tackle them first.

Additionally, the Board view gives you an overview of task progression from start to finish. And the BMC view rearranges these tasks based on the various BMC components. 

Each task can further be broken down into subtasks and multiple checklists to ensure all related action items are executed. ✔️

This template is an invaluable resource for startups and large enterprises looking to maximize process efficiencies and results in a streamlined and cost-effective way.

The Small Business Action Plan Template by ClickUp is tailor-made for small businesses looking to transform their business ideas and goals into actionable steps and, eventually, into reality. 

It provides a simple and organized framework for creating, assigning, prioritizing, and tracking tasks. And in effect, it ensures that goals are not just set but achieved. Through the native dashboard and goal-setting features, you can monitor task progress and how they move you closer to achieving your goals.

Thanks to ClickUp’s robust communication features like chat, comments, and @mentions, it’s easy to get every team member on the same page and quickly address questions or concerns.

Use this action plan template to hit your business goals by streamlining your internal processes and aligning team efforts.

For larger businesses and scaling enterprises, getting different departments to work together toward a big goal can be challenging. The ClickUp Strategic Business Roadmap Template makes it easier by giving you a clear plan to follow.

This template is packaged in a folder and split into different lists for each department in your business, like Sales, Product, Marketing, and Enablement. This way, every team can focus on their tasks while collectively contributing to the bigger goal.

There are multiple viewing options available for team members. These include:

• Progress Board: Visualize tasks that are on track, those at risk, and those behind
• Gantt view: Get an overview of project timelines and dependencies
• Team view: See what each team member is working on so you can balance workloads for maximum productivity

While this template may feel overwhelming at first, the getting started guide offers a step-by-step breakdown to help you navigate it with ease. And like all ClickUp templates, you can easily customize it to suit your business needs and preferences.

Microsoft’s 20-page traditional business plan template simplifies the process of drafting comprehensive business plans. It’s made up of different sections, including:

• Executive summary : Highlights, objectives, mission statement, and keys to success
• Description of business: Company ownership and legal structure, hours of operation, products and services, suppliers, financial plans, etc.
• Marketing: Market analysis, market segmentation, competition, and pricing
• Appendix: Start-up expenses, cash flow statements, income statements, sales forecast, milestones, break-even analysis, etc.

The table of contents makes it easy to move to different sections of the document. And the text placeholders under each section provide clarity on the specific details required—making the process easier for users who may not be familiar with certain business terminology.

No business template roundup is complete without an Excel template. This business plan template lets you work on your business financials in Excel. It comes with customizable tables, formulas, and charts to help you look at the following areas:

• Highlight charts
• Market analysis
• Start-up assets and expenses
• Sales forecasts
• Profit and loss
• Balance sheet
• Cash flow projections
• Break-even analysis

This Excel template is especially useful when you want to create a clear and visual financial section for your business plan document—an essential element for attracting investors and lenders. However, there might be a steep learning curve to using this template if you’re not familiar with business financial planning and using Excel.

Try a Free Business Plan Template in ClickUp

Launching and running a successful business requires a well-thought-out and carefully crafted business plan. However, the business planning process doesn’t have to be complicated, boring, or take up too much time. Use any of the above 10 free business plan formats to simplify and speed up the process.

ClickUp templates go beyond offering a solid foundation to build your business plans. They come with extensive project management features to turn your vision into reality. And that’s not all— ClickUp’s template library offers over 1,000 additional templates to help manage various aspects of your business, from decision-making to product development to resource management .

Sign up for ClickUp’s Free Forever Plan today to fast-track your business’s growth! 🏆

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Operational Plan for Business Plan

It is important for a business plan to have an operational plan. Your business functions will not be complete if you will not set action plans and strategies that will be used for your operations.

• 19+ Hotel Operational Business Plan Examples
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Business Operational Plan Template

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Size: US, A4

Operational Plan Template

Startup Operational Plan Template

Having an operational plan can help you look into the quality standards and metrics that you need to consider to attain operational successes and other business goals and objectives. May it be a monthly, quarterly, or annual operational plan that you would like to develop or update as a part of your business plan, you always have to ensure that you are fully aware of the purposes of the document and how its usage can affect the actual operations of your business.

We have listed a number of operational plan for business plan examples that you can browse through and download in this post. Refer to these downloadable examples if you want to be more specific with the formatting and content development of your own operational plan.

Operational Plan and Budget for Business Plan Example

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Operational Plan for Business Plan Elements Example

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Operational Business Plan Example

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What Is an Operational Plan for Business Plan?

Just like a project operational plan , an operational plan for business plan promotes organization within all the processes that concerned stakeholders will be involved in. Every business should have an operational plan as this document can help point out operational goals, the gap that is needed to be filled during business operations, and the business condition that is needed to be achieved with the help of a proactive and productive workforce.

Here are some ways on how an operational plan for business plan can be defined:

1. An operational plan for simple business plan deals with the daily activities of the business. It helps prepare specific action plans that can be used to support the requirements, needs, and demands of the operations. This can help the workplace become more organized, functional, and appropriate for all the work processes that are needed to be done on a day-to-day basis.

2. An operational plan for business plan is an extremely detailed document that presents the tactics and strategies necessary to be implemented for operational growth and development.

For an operational plan to be highly usable, it needs to present the entities who will be responsible for the execution of particular call-to-actions, the details of the operational plan activities, the location where specific work functions will be implemented, and the time frames that are necessary to be considered when executing general action plans .

3. An operational plan for business plan ensures that the lower management is fully aware of the desired and demands of the upper management. With this document, there will be clarity with the direction where the operations will be brought which should be relevant and aligned with the objectives of the business. You may also see operational plan for restaurant examples .

4. An operational plan for business plan adheres to low-level management. This means that this document is helpful for single-area units like specific departments. As an example, a sales operational plan can help the sales team associate its professional goals , work processes, and action plans with the objectives of the business.

Annual Operational Plan for a Business Example

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Farm Operational Plan for Business Plan Example

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Bank Group Operational Plan for Business Plan Example

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Key Elements of an Operational Plan for Business Plan Example

Using an operational plan for business plan can help you define all the factors, elements, and components that you need to consider to ensure that all the objectives and goals of the upper management for its operations can be achieved. The same goes with how event management teams use an event operational plan to ensure that the workforce is well aware of what is expected from them.

Especially when dealing with potential operational successes, it is important for you to know how strategies and tactics can help business processes, operational workloads, and stakeholders’ relationships to be better. Here are the key elements that you should not forget to include in your own operational plan for general business plan :

• The desired output of the upper management and the operational guidelines that the workforce can refer to so that they can provide all their deliverable needed during operations.
• The strategies and tactics that you will incorporate in your business operations for you to yield better results and return of investments.
• The tasks, obligations, and responsibilities that are needed to be done in a timely manner to ensure that specific operational goals and objectives will be realized.
• The particular entities who will be assigned to take ownership of the incorporation of strategies or the execution of call-to-actions.
• The timeline that will serve as guide within the entire execution of the operational plan for business plan.
• The time frames or duration where particular operational activities are expected to be done, completed, and/or provided.
• The amount that will be used for the implementation of the operational plan for business plan and the financial resources where the required budget will be coming from. You may also see event operational plan examples .
• The performance indicators that can assess the quality of the results given by the workforce and other stakeholders with the help of the operational plan.

Operations and Maintenance Business Plan Draft Example

Business Plan Outline with a Thorough Operational Plan Example

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Things That You Need to Focus on When Developing an Operational Plan for Business Plan

It is essential for you to know the phases of the business management planning processes where you will incorporate the operational plan. You have to consider the different setups within various business areas so you can develop an operational plan that works for every department and division while still considering the overall corporate goal of the company. With this, you have to be keen with the development of your own operational plan for business plan.

Here are some of the things that you always need to look into when drafting the specified document:

1. Ensure that there is clarity with your objectives. You have to be aware of what it is that you truly want to achieve. If you can present the better goals that you have in mind for the operations of the business, then it will be easier for you to come up with strategies and process guides that can help your objectives be a reality.

2. Particularly and specifically present all the activities and functions that the operations team is expected to be delivered. The people that you will be working with must be knowledgeable of what you expect from them so that they can execute work processes accordingly. Having an operational plan for a business plan can also help the operations become more sensitive with the quality standards that they need to meet.

3. Speaking about quality standards, you have to set the measures and metrics that you will use for assessment and evaluation. It is essential for you to have a thorough process of identifying whether the operational plan is working for the benefit of the business, and not against the direction where the upper management would like the business to be at. You may also see annual operational plan examples .

4. List down all your desired outcomes. This should be based on your long-term and short-term goals . Specify the things that you would like to achieve in different time frames and periods. Through this, you can be aware of whether there is growth and development that is happening to the business and its operations with the usage of the operational plan that you have created.

5. It is important for you to consider the staffing needs of the operational plan for business plan that you will develop. You have to look into the current workforce pool of the company so that you can identify whether the plans that you have are realistic and attainable based on the number of people that you can work with. You may also like  IT operational plan examples .

6. Present all the resource requirements, needs, and demands that are essential to be supplied within the actual implementation of the operational plan for business plan. You have to be aware of the resources that you will be needing, from the budget that you need up to the equipment and materials that are expected to be at hand and readily available, so that there will be a smooth execution of all your simple action plans for the business operations.

7. Develop an implementation timetable that can ensure the timeliness of all your work processes. You have to keep in mind that the daily operations of the business have particular requirements.

Hence, you have to make sure that all your listed work functions are time-sensitive. If you can present all the time frames for every operational action plan, then it will be easier for all point persons to execute their responsibilities in a timely manner. You may also checkout project operational plan examples .

8. Include all the processes, activities, programs, and efforts that are relevant to the operations of the business. You have to incorporate a particular success measure for monitoring the progress and growth of the business operations. Your b usiness operational plan  should be evaluated and updated from time to time so you can ensure that the usage of the document is still effective.

Food Truck Operational Plan for Business Plan Example

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Business Planning: Operating Plan or Operations and Maintenance Plan

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Operational Plan for Business Plan Example

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Guidelines and Instructions for an Operational Plan for a Business Plan Example

Tips and Guidelines for the Creation of an Operational Plan for Business Plan

Whether you are making an operational plan for a restaurant or any other kinds of businesses, you always have to ensure that the document that you will come up with is understandable, specific, direct to the point, and complete with all the details that you would like to disseminate to your target audience. A few of the useful tips and guidelines that you can refer to if you want to start drafting your own operational plan for business plan are as follows:

1. Ensure that the discussion in the operational plan for formal business plan are divided into clauses or segments. You have to present key points and areas of consideration in an organized manner so that it will be easier for the document to be understood and interpreted accordingly.

2. Know the nature of your business operations and how your performance as a corporate entity pars up with your competition. Having the knowledge about your current operational conditions can give you an idea on how you can develop formal action plans that can bridge the gap between the state of the business right now and the condition that you would like to experience, business operations wise.

3. Browse through a selection of operational plan for business plan examples especially those that have been used by successful businesses in the same industry. Being able to see the trends or common denominators in the development of this document can help you come up with an effective operational plan of your own. You may also see importance of business plan .

4. Be specific with your plan discussion. Limit the content of the document to its bare minimum ensuring that your operational plan only contains relevant and necessary information.

With the help and guidance of the operational plan for business plan examples that we have compiled just for you, we hope that you can have an easier and faster time in developing your operational plan for sample business plan . You can always go back to the discussion specified above if you need to refresh your mind about the proper and efficient creation of an operational plan.

Download any of our examples and try to create a well-formatted and comprehensive operational plan for business plan now.

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Annual Operating Plan: A Comprehensive Guide for Strategic Success

An Annual Operating Plan in business is critical to hitting the goals. Let us dive deep into the AOP process, and its format with case studies.

Remember, the journey of strategic planning is continuous and demands adaptation and alignment. As you move forward, consider how an Annual Operating Plan can be a dynamic tool in your organisation’s toolkit, not just for achieving annual goals but for setting the stage for long-term success. 

Are you ready to take this step and optimise your strategic planning?

The planning paradox

Have you ever wondered how some businesses consistently hit their goals while others seem to struggle? The secret might be in their approach to planning.

The road trip analogy

Imagine you're planning a cross-country road trip. Would you fill-up the tank and hope for the best, or would you map out your route, prepare for contingencies, and budget accordingly? This is where an Annual Operating Plan (AOP) comes into play—it's the strategic roadmap businesses use to ensure they're not just running, but heading in the right direction.

The Annual Operating Plan process

There are 3 steps to the Annual Operating Plan process, they are:

• Goal Setting: An AOP breaks down lofty goals into actionable steps.
• Resource Alignment: It aligns resources across departments—from sales and finance to marketing—ensuring everyone works toward a common objective.
• Path to Success: It’s not just about setting targets but about laying out a clear path to achieve them.

Why does the Annual Operating Plan (AOP) matter?

This might sound like a hefty task, but with the right template and a clear format, it becomes an integral part of a company's journey toward success. So, if you're aiming to transform your business operations from random acts of effort to a coordinated symphony of productivity, understanding and implementing a solid AOP might just be your first step.

Also read: Human Resource Planning

Understanding the Annual Operating Plan templates and formats

When it comes to annual operating plans, one size does not fit all. Much like a tailor carefully selects fabric to suit the specific needs of a client, businesses must choose the AOP template and format that best fits their strategy and goals.

• AOP Templates: 

These are predefined frameworks that guide organisations in structuring their plans. Each template might include sections for goals, key performance indicators (KPIs), resource allocation, timelines, and review mechanisms. Utilising a well-designed annual operating plan template ensures that all critical elements are considered and addressed systematically.

• AOP Formats: 

The format of an AOP can vary widely depending on the organisation's preference and the complexity of its operations. Some may opt for a text-based document, while others might use sophisticated dashboards or interactive spreadsheets that allow for real-time updates and analyses.

Annual Operating Plan across business functions

How does an AOP ensure all these diverse functions move in harmony towards a common goal? Imagine an orchestra where each section has a different piece of music. Without a conductor’s score, it would be chaos. The AOP is the conductor’s score, aligning each department’s actions with the overall business strategy.

Let’s see how the Annual Operating Plan (AOP) plays a distinct yet interconnected role across different departments in a business venture.

AOP in sales

In sales, an AOP defines specific targets and the strategies to achieve them. AOP full form in sales—Annual Operating Plan—acts as a blueprint for the sales team, detailing everything from market penetration tactics to client retention strategies. It often includes monthly or quarterly goals aligned with the overall business objectives.

AOP in finance

The finance department uses the AOP to set budgetary guidelines and ensure that financial resources are allocated efficiently. AOP full form in finance means setting clear financial targets and tracking mechanisms to ensure the financial health of the organisation throughout the year.

AOP in marketing

For marketing, an AOP details the campaigns, outreach activities, and branding strategies. It aligns marketing efforts with sales goals and broader business objectives, ensuring that each campaign is measured against clear KPIs. AOP’s full form in marketing might include digital marketing spending, expected ROI, and timelines for campaign execution.

Crafting your Annual Operating Plan Template (AOP) - A step-by-step guide

Step 1: Define clear objectives

Before diving into the specifics of your AOP, start with defining what you want to achieve. Just like when planning a family vacation, knowing your destination is crucial before you can map out the route. Establish clear, measurable goals that reflect the strategic priorities of your business for the upcoming year. This ensures every action taken aligns with your broader business objectives.

Step 2: Gather and analyze data

Once your objectives are set, gather all necessary data that will inform your AOP. Think of this like checking the weather and road conditions for your trip. For a business, this could involve historical performance data, industry trends, and financial forecasts. This step is vital for setting realistic targets and ensuring your plan is grounded in reality.

Step 3: Develop strategies and tactics

With your destination and road conditions known, now you plan the route. In AOP terms, this means developing the strategies and tactics that will help you achieve your goals. Break down each goal into specific actions, assign responsibilities, and set deadlines. For example, if a goal is to increase sales by 20%, strategies might include expanding into new markets, launching marketing campaigns, or introducing new products.

Step 4: Integrate financial planning

Integrating financial planning into your AOP is akin to setting a budget for your trip. It involves outlining the financial resources required to execute your strategies. This step should answer questions like:

• How much will each action cost?
• What is the expected return on investment (ROI)?
• How will financial resources be allocated across departments?

Use the "aop budget" and "aop full form in budget" to guide your financial planning, ensuring all financial actions are clear and justified within the AOP framework.

Step 5: Draft the plan

Now, compile all the information into a cohesive document or system. Utilize an "annual operating plan template" to ensure consistency and completeness. Like packing your suitcase with everything you need, this document will pack all your strategies, actions, and financial plans into one comprehensive plan.

Step 6: Review and refine

Before you set off on your journey, review your plan with key stakeholders—this could be akin to ensuring everyone in the car agrees on the route. This step is crucial for gaining buy-in and making any necessary adjustments. Hold AOP meeting sessions to discuss the plan in detail and refine it based on feedback.

Step 7: Implement and monitor

Finally, set the wheels in motion. Implement your AOP and monitor its progress throughout the year as if you’re checking your GPS and making sure you’re on the right path. Regular check-ins allow you to adjust your strategies in response to unforeseen challenges or opportunities.

By following these steps sequentially, you can craft a robust and effective AOP that not only outlines what your business aims to achieve but also lays down a clear, actionable path to success.

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Dr. Linda Smith, a business strategist and author, emphasises the role of data in crafting an AOP. "The key to a successful AOP is not just in setting goals but in grounding these goals in realistic, data-driven expectations. Companies need to leverage historical data and predictive analytics to set attainable targets," she advises.

Implementing and monitoring the Annual Operating Plan

Putting the plan into action

Once the Annual Operating Plan (AOP) is meticulously drafted and approved, the real journey begins—implementation. Think of this phase as setting out on a road trip after planning your route. The key is not just to follow the map but to adjust to the road conditions and traffic along the way.

Step-by-step implementation

• Introduce the AOP to the entire organisation through an "AOP meeting full form" session where the plan is discussed in detail. This helps ensure that everyone understands the plan’s objectives and their role in achieving them.
• Each department, from sales and marketing to finance, activates its part of the plan. For instance, the sales team might start with new client acquisition strategies as outlined in the "AOP full form in sales", while finance might focus on managing the "AOP budget".

Monitoring progress

Just like using a GPS to track your progress on a road trip, effective monitoring of an AOP involves continuous evaluation against set benchmarks.

• Schedule monthly or quarterly review meetings to assess progress. These aren't just about ticking boxes but adjusting strategies as needed—similar to rerouting your GPS when you hit an unexpected roadblock.
• Utilize tools that offer real-time data visualization, making it easier to track key performance indicators (KPIs) and financial metrics. This is where the "annual operating plan format" plays a crucial role, as well-designed formats enable easier monitoring and adjustments.

Evaluating the plan

As you near the end of your fiscal year, it’s time to evaluate how well the AOP drove the organisation towards its goals. This isn't just a retrospective look but a crucial learning phase that informs the next AOP cycle.

• Gather feedback from all levels of the organisation. What worked? What didn’t? Why? This feedback becomes the groundwork for the next AOP.
• Use the insights gained from this evaluation to adapt and enhance future plans. Just as travellers might choose different routes or stops based on past trips, businesses must adapt their strategies based on the outcomes of their current AOP.

The Crucial role of strategic meetings in AOP success

Imagine trying to organise a large family reunion without a planning meeting. Everyone might end up at different places at different times! Similarly, strategic meetings are the linchpin in aligning and refining an Annual Operating Plan (AOP), ensuring everyone in the organisation is on the same page.

Setting the stage for success

Strategic meetings, often referred to by their formal name, "AOP meeting full form," are not just any meetings. They are carefully structured discussions designed to:

• These meetings ensure that all department heads understand the overall business goals and how their specific objectives fit into the larger picture.
• As the AOP is developed, these meetings serve to refine and adjust the strategies based on feedback from various stakeholders within the organisation.

Key elements of effective AOP meetings

• Before the meeting, all participants receive a draft of the AOP to review. This ensures that the meeting time is used efficiently, focusing on discussion and refinement rather than initial reactions.
• Decisions made during these meetings are backed by data. Whether it's past performance analytics or projected forecasts, having solid data helps in making informed decisions about future strategies.
• These meetings bring together leaders from sales, finance, marketing, and more. This diversity allows for a holistic view of the plan and ensures that all departments are aligned in their efforts and resources.

Outcomes of strategic AOP meetings

The primary goal of AOP meetings is to finalise the plan that guides the organisation throughout the year. Outcomes include:

• By the end of these meetings, there should be a clear, unified strategy that all departments agree on.
• Decisions on budgeting and resource allocation are finalised, ensuring that each department has what it needs to achieve its goals.

Case studies on AOP in business

Learning from the best: how top companies succeed with aop.

To truly grasp the power of an effective Annual Operating Plan (AOP), let’s look at some real-world examples and insights from experts that highlight the strategic value of meticulous AOP planning and execution.

Case Study 1: Tech giant streamlines operations

A leading tech company, let's call it "Tech Innovations," faced challenges managing its rapid growth. The leadership team implemented a robust AOP to streamline operations and align various departmental objectives.

• Problem: Misalignment between fast-paced product development and market delivery schedules.
• Solution: The introduction of an integrated AOP that linked product development timelines with marketing and sales campaigns.
• Outcome: A 25% increase in product launch success rate and better synchronisation between departments, leading to a higher market penetration efficiency.

Case study 2: Retail chain boosts profitability

A national retail chain implemented an AOP to address declining sales and improve profitability.

• Problem: Inefficient inventory management and an outdated marketing strategy.
• Solution: Their AOP focused on revamping the marketing approach and optimising the supply chain.
• Outcome: Improved inventory turnover by 30% and increased year-over-year sales by 18% within the first year of implementing the new AOP.

From these case studies, here are a few actionable tips for any business looking to refine their AOP process:

• Align Cross-Functional Goals: Ensure that the AOP aligns the objectives of different departments, much like in the case of Tech Innovations.
• Data-Driven Decisions: Like Dr. Smith suggests, base your AOP on solid data to ensure goals are realistic and achievable.
• Regular Reviews: Implement a system for regular reviews of the AOP, as continuous monitoring and adaptation are key to responding to market changes effectively.

Key takeaways from this AOP guide

In this exploration of the Annual Operating Plan (AOP), we've delved into how meticulous planning and strategic alignment can transform organisational efficiency and effectiveness. From understanding the core components of AOPs to witnessing real-world success stories through case studies, it's clear that a well-executed AOP is instrumental in steering businesses towards their goals. 

• Use an annual operating plan template to ensure comprehensive coverage of all critical areas.
• Choose an annual operating plan format that best suits your organisation’s needs for clarity and adaptability.
• Tailor the AOP specifics to align with the unique objectives of sales, finance, and marketing, ensuring all departments are synchronised in their efforts.

By adopting the right templates and formats and adapting them to the specific needs of each business function, companies can turn strategic visions into achievable, actionable plans. This approach not only simplifies complex concepts but also makes the strategic goals accessible and actionable for all team members, ensuring everyone is aligned and moving forward together.

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How to Write A Meeting Agenda Template + Examples

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Design and format, key takeaways from this meeting agenda template guide.

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Meetings are an integral part of any organization’s operations these days. It is impossible for a business to collaborate effectively without meaningful meetings, no matter what the meeting format – physical or virtual. Nonetheless, 95% of meeting attendees worldwide report missing portions of meetings, which demonstrates the importance of a well-planned meeting agenda template.

The latter is a powerful tool for ensuring that meetings stay on track, achieve their objectives, and make the most of everyone’s time.  By following a structured approach, teams can facilitate focused discussions, encourage active participation, and drive meaningful outcomes. 

Why Create a Meeting Agenda Template?

There are fundamental reasons why planning meeting agenda template can save the outcome of your meeting. Let’s discuss them one by one! 

Meeting Transparency and Clarity

A meeting agenda template provides transparency and clarity for all attendees. It outlines the purpose, goals, and topics to be discussed, ensuring that everyone is aligned and aware of the meeting’s intended outcomes. 

This clarity helps participants prepare adequately, contributing to more productive discussions and better decision-making. 

Better Time-Management

Effective time management is crucial in meetings, and a well-designed agenda template can help achieve this goal. 

By allocating specific time frames for each agenda item, participants can stay focused and ensure that critical topics receive the attention they deserve. This approach prevents meetings from running over or getting sidetracked by tangential discussions. 

Efficient Decision-Making

Meetings often revolve around making important decisions that impact the organization. An agenda template helps facilitate efficient decision-making by providing a structured meeting format for presenting information, discussing options, and reaching consensus. 

With a clear roadmap, teams can move through agenda items systematically, ensuring that all relevant factors are considered before finalizing decisions.

Collaboration and teamwork are essential for successful meetings, especially in a work-from-home environment , where strategic and transparent communication is key for good outcomes. A meeting agenda template encourages active engagement and ownership by involving all participants in the agenda-setting process. 

When team members contribute to the agenda, they feel valued and are more likely to participate actively during the meeting, fostering a collaborative and inclusive environment. 

Essential Components of a Practical Team Meeting Agenda Template  

Now that we understand the role planning meeting agenda template can play in our busy lives, let’s examine what it consists of. 

• Date, Time, and Location

The most basic components of a meeting agenda template include the meeting’s date, time, and location. This information ensures that all attendees are aware of when and where the meeting will take place, allowing them to plan and take notes during meetings accordingly and avoid scheduling conflicts. 

Purpose & Goals of the Meeting

Clearly stating the purpose and goals of the meeting is crucial for maintaining focus and achieving desired outcomes. This section should outline the specific objectives or topics to be addressed, ensuring that everyone is on the same page from the start. 

Agenda Items and Allocate Time Frames Per Topic

The heart of any meeting agenda template lies in the agenda items themselves. 

These should be listed in a logical order, with each item accompanied by a realistic time allocation. This structure helps ensure that all relevant topics are covered while maintaining a reasonable meeting duration.

Talking Points

 Some templates may include talking points or discussion prompts for each agenda item in addition to listing agenda items. These prompts can help guide the conversation and ensure that all critical aspects of a topic are addressed, promoting productive and focused discussions .

A List of Supporting Documents

Many meetings require participants to review and discuss supporting documents, such as reports, presentations, or proposals. Including these documents in the agenda template allows attendees to access and review them in advance, maximizing the meeting’s productivity.

How to Write A Meeting Agenda Template

Having said all of the above, let’s dive into the practical tips on how to plan and write a meeting agenda template. 

Identify the Type 

Before creating a meeting agenda template, it’s essential to identify the type of meeting you’re planning. Different types of meetings, such as status updates, brainstorming sessions, or decision-making meetings, may require different structures and approaches. Understanding the meeting’s purpose will help you tailor the agenda template accordingly. 

Set the Standard Sections

Most meeting agenda templates share common sections, such as the meeting title, date, attendees, and objectives. Establish these standard sections as the foundation for your template, ensuring that essential information is consistently included. 

Fix Time for Each Section

Allocating appropriate time frames for each agenda item is crucial for effective time management during the meeting. Consider the complexity of each topic and the level of discussion required, and assign realistic time slots accordingly. This approach will help ensure that all items are covered without running over the scheduled meeting duration. 

Highlight the Purpose

At the top of the agenda template, clearly state the meeting’s purpose or objective. This will help attendees understand the meeting’s context and ensure that discussions remain focused on achieving the desired outcomes.

Clarify the Expectations

In some cases, the agenda template may need to include specific expectations or requirements for attendees. For example, if participants need to prepare materials or come prepared with specific insights, clearly communicate these expectations to ensure everyone is adequately prepared. 

List Responsibilities

Assign specific roles or responsibilities to attendees for each agenda item. This approach fosters accountability and ensures that everyone understands their contributions to the meeting’s success. Additionally, it can help prevent confusion or overlap during discussions. 

Attach Necessary Files

If the meeting requires the review or discussion of supporting documents, such as reports, presentations, or proposals, attach or link to these files within the agenda template. This step allows attendees to access and review the materials in advance, promoting informed discussions and saving valuable meeting time.

While the content of the agenda template is crucial, its visual presentation can also impact its effectiveness. Use clear headings, bullet points, and appropriate formatting to create an organized and easy-to-follow structure. Additionally, consider incorporating your organization’s branding or visual elements to create a consistent and professional appearance. 

Examples of Meeting Agendas

To further illustrate the application of meeting agenda templates, let’s explore a few examples tailored to different types of meetings. However, these are editable meeting agenda template examples , so take them with a grain of salt and customize according to your needs. 

Weekly Team Meeting Agenda Template:

Date: [Date]

Duration: [Time]

• Provide updates from each team.
• Highlight notable achievements and key milestones.
• Recognize significant individual or team accomplishments.
• Discuss any barriers hindering progress.
• Brainstorm solutions and assign follow-up actions.
• Review the action items from the previous meeting.
• Delegate tasks and responsibilities for upcoming assignments.
• Outline goals and targets for the following week.
• Ensure alignment with overall team objectives.
• Open the floor for any additional topics.
• Address urgent matters or new updates.

Brainstorming Session Agenda Template:

• Meeting Objectives [x minutes]
• Icebreaker or Warm-up Activity [x minutes]
• Problem Statement or Objective [x minutes]
• Brainstorming Techniques and Ground Rules [x minutes]
• Individual Brainstorming [x minutes]
• Group Brainstorming and Discussion [x minutes]
• Idea Evaluation and Selection [x minutes]
• Action Items and Next Steps [x minutes]

These examples showcase how meeting agenda templates can be tailored to specific meeting types, ensuring that all relevant components are covered and discussions remain focused on achieving the desired outcomes.

By following the guidelines and best practices outlined in this article, you can create agenda templates that promote productivity, collaboration, and successful outcomes for your team.

Krisp Can Help You Take the Next Step In Your Meetings

Krisp is an exceptional tool for enhancing the productivity and efficiency of meetings, particularly when used in conjunction with a well-structured meeting agenda template. 

With its advanced AI Meeting Assistant , Krisp ensures noise-free virtual meetings, seamlessly transcribing, summarizing, and recording every detail. This simplifies the collaboration process and makes follow-ups more effective. Users can enjoy free unlimited transcriptions with 96% accuracy, regardless of the conferencing app they use, eliminating the hassle of manual note-taking. 

Krisp’s real-time editing and collaboration features enable users to capture and share essential meeting points effortlessly. AI-powered noise cancellation ensures clear communication, regardless of the location, while the automatic recording and transcription provide a comprehensive record of the meeting. This helps in assigning tasks, planning meeting agenda template with action items in the future, and setting deadlines efficiently. 

By integrating with your calendar, Krisp automates note-taking and sharing, making it that much easier to create your next meeting agenda template. With Krisp, every meeting becomes a well-documented, productive session, allowing teams to focus on meaningful discussions and decision-making.

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Creating a well-structured meeting agenda template is essential for ensuring productive and efficient meetings. Here are the key tips and messages to remember:

Maintain Clarity and Transparency A meeting agenda template provides clear objectives and topics, enabling all participants to prepare effectively and contribute meaningfully.

Manage Time Effectively

 Allocate specific time frames to each agenda item to keep discussions focused and prevent meetings from running over.

Facilitate Decision-Making

Use a structured meeting format to present information and options clearly, making it easier for teams to reach well-informed decisions.

Encourage Teamwork and Participation

Involve all participants in setting the agenda, fostering a sense of ownership and active engagement.

Include Essential Components

Ensure your agenda template includes the date, time, location, purpose, goals, agenda items, talking points, and any necessary supporting documents.

By implementing these practices, you can transform your meetings into organized, productive sessions that drive meaningful outcomes.

In conclusion, a thoughtfully designed meeting agenda template is more than just a schedule—it’s a strategic tool that enhances collaboration, ensures efficient time use, and leads to better decision-making. Tools like Krisp can further enhance your meetings by providing noise-free virtual environments and automating note-taking and transcription. Embrace these best practices and tools to elevate your meetings from mundane to impactful, fostering a culture of productivity and engagement within your team.

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• Best for customer satisfaction
• Best for older adults
• Best for long-term care
• Best for high returns
• Best for agent support
• Best for term life
• How we review life insurance companies

Best Life Insurance of May 2024

Affiliate links for the products on this page are from partners that compensate us (see our advertiser disclosure with our list of partners for more details). However, our opinions are our own. See how we rate insurance products to write unbiased product reviews.

Life insurance is as complicated as the policyholders and beneficiaries who use it. That means there's no single "best" life insurance company. Instead, you can find the best option based on what you want or what you prioritize.

Best life insurance companies of 2024

While there is no such thing as the objective best life insurance policy, you will be able to find the best insurance policy for your specific needs. Here are our picks for the best life insurance companies, whether you want to use your life insurance policy to build wealth through cash value or you're just looking for a term life insurance policy .

Best life insurance for customer satisfaction

State farm life insurance.

State Farm Life Insurance gets the best life insurance ranking in J.D Power's Individual Life Insurance Study, with a score of 843/1,000. The company is also ranked A++ with AM Best for its financial stability with term, universal, and whole life insurance options. 

All State Farm policies have to be purchased through a State Farm agent. Your agent can help you bundle and save or buy one policy. State Farm is also among the companies offering "survivorship universal life insurance ," which means the policy covers two people, and it kicks in after the second person dies. Couples looking to maximize their death benefit for beneficiaries with one premium payment each month may enjoy lower overall costs.

State Farm agents can run quotes and compare options to find the right plans for each applicant. The range of options, discounts, and familiar name all contribute to the popularity of State Farm's life insurance.

Read our State Farm Life Insurance review here.

Best life insurance for older adults

Prudential vul protector life insurance.

Prudential Life Insurance is available in all states except New York. New York residents can buy the Pruco Life of New Jersey VUL Protector plan. This plan allows buyers to pull money out of their plan to pay for nursing home expenses. Cash value policy premiums are fixed, so you won't have to worry about extra costs later on. Internal costs are low, which minimizes risk. Due to age, many older adults want a safe investment option for their money. Prudential VUL Protector invests to avoid loss. That also means you're not as likely to see big increases in your available funds outside of what you deposit.

Read our Prudential Life Insurance review here.

Best life insurance for long-term care

Columbus life insurance.

Columbus Life offers a wide range of riders to customize your policy with affordable premiums. The company also allows you to convert term policies to whole life insurance policies until the end of your term (generally around age 70). For this and many other reasons, customer satisfaction is high.

When using living health benefits (otherwise known as accelerated death benefits), buyers are allowed to pull money from policies early to pay for medical bills, living costs, etc. under certain circumstances. Most companies use a discounted death benefit, which reduces your final payout using two models. Columbus uses the lien method, which makes it easier to calculate the financial impact of pulling money out early.

Best life insurance for high returns on income

Allianz life insurance.

Allianz Life plans are geared towards high-income adults looking for more tax-free income. Allianz offers a 40% multiplier bonus with a 1% annual assets charge. In short, the professionals managing your investments take 10%. Overall, your investments would pull in an extra 14%-1% asset charge. This means you end up with 3% more than what you deposit every year your life policy is active. This plan offers strong returns when using a life policy to supplement your retirement savings. Allianz also offers specialized plans to grow your income by as much as 20% according to some estimates.

Of note: Allianz also offers plans for foreign nationals, including those with H-1B visas.

Best life insurance for agents

New york life insurance.

New York Life Insurance agents go through extensive training before they ever hit the sales floor. What does this get you? Policies vary widely, and New York Life offers both large and small payouts. Some policies have significant penalties for early withdrawal, but taking a loan offers more options. Whatever your questions, New York Life agents are trained to offer comprehensive support giving you accurate information about its policies every time. The company comes in at position eight in J.D. Power's latest life insurance customer satisfaction study.

Read our New York Life Insurance review here.

Best life insurance for term life

North american life insurance.

North American Company offers term policies alongside accelerated death benefits for critical, chronic, and terminal illnesses and more. The company allows one conversion on a 20-year policy at 15 years or 70 years old (whichever is earlier). The conversion cannot happen later than the five-year marker regardless of which policy you choose or the length. North American Company also offers a term policy with a lower premium renewable up to the age of 95 for qualifying insureds.

Summary of the best life insurance companies

• Best for customer satisfaction:   State Farm Life Insurance
• Best for older adults:   Prudential Life Insurance
• Best for agent support:   New York Life Insurance
• Best for long-term care:   Columbus Life
• Best for high returns:   Allianz Life
• Best for term life:   North American Company

How to pick the best life insurance policy for you

Finding the right fit in life insurance starts with finding a trusted insurance agent. Because there are so many state regulations, shopping for homeowners or auto insurance can be easily done online. Life insurance is not required. So it's a voluntary purchase. Many buyers don't know what they need or when they need it. Before making your selection, consider a few things:

Some companies will sell you a policy for your child as soon as they're born. While this may seem morbid, early sign-up means lower rates for a policy your child could enjoy in the future. Regardless, early sign-up equates to more policy for lower premiums and a higher likelihood of acceptance. At 20, you may be healthier and be able to pay into the policy for a longer period compared to when you're 50 with more age-related conditions.

As a general rule, never agree to more than you can afford. For the average life insurance agent, their job is to sell you a large policy with a large commission. Consider not only how much you make now, but how likely your current income is to continue. If you work on a project basis and your project is scheduled to end in 12 months, you may want to reconsider a policy premium outside your monthly savings.

How much are you prepared to buy? Some people only want a small policy to cover funerals and other end-of-life expenses. Others build a life policy into their retirement plan. Whatever direction you're going, involving a financial planner could help you make the right decisions. Depending on the carrier, customers can also compare set limits with index universal life policies, which set no limit. These policies never expire, and the value builds over the entirety of your life.

Living Benefits

Life happens unexpectedly. You could be healthy one day and in the hospital the next. Many life policies offer living benefits. These allow you to draw a limited amount out of your policy to cover medical and other bills you cannot pay while sick.

Much like a 401(k), many life insurance policies have penalties for early withdrawal. No matter what policy you want, this question is critical to an informed decision. It's a question of how early you can withdraw and how much you'll lose from the total to have the money in 10 years instead of 30 or after death.

Some policies require insured parties to pay premiums for at least one year before any significant payout would be available. Suicide exclusions are common. Even with no medical exam policies, the company may still do a check for known conditions. An insurance company has to mitigate its risk.

Flexibility

Once you've been denied a life insurance policy, a mark goes on your record. No matter the reasons, other insurance companies may deny you coverage based on the first denial. So consider your whole situation and choose your policy carefully before you submit any applications. Some policies have greater flexibility if you lose your job or otherwise can't make payments. Others will lapse if you miss even one payment.

Payment Type

Even within whole life or term life insurance policies, customers have the option to choose guaranteed fixed or variable rates. Some have guaranteed payouts, but you'll need to ask your agent for details.

What is your intended use? Why are you shopping for a life insurance policy in the first place, and what are your goals? Many successful financial planners also have a background in life insurance. So while they may not be able to find you a specific life insurance policy, financial planners can help you set out a blueprint for your purchase.

Methodology: How we review life insurance companies

In life insurance, it's easy to get "sold a bill of goods." Many life insurance agents pass a state test to be thrown into the deep end. Agents sell the company product, but not all know the products. In this vein, we look at the products each company offers. We also look at agent training.

A good life insurance agent may not volunteer all facts upfront. But a company's agents should answer questions about its products accurately and in a way the average consumer can digest. Agents should be able to inform you about the long-term benefits and limitations. This will help customers find the right policy for their long-term plan.

We consider affordability, policy sizes available, and performance for a comprehensive assessment in our insurance rating methodology . If you can, we recommend also working with a financial advisor to make a plan for your future with life insurance.

Our Expert Panel for The Best Life Insurance Companies

To inform our choices for the best life insurance companies, we spoke with the following experts:

• Paul LaPiana , head of product at MassMutual
• Barbara Pietrangelo , CFP, CLU, and chair of the nonprofit Life Happens
• Wykeeta Peel , Corporate Vice President and Market Manager, African American Market Unit at New York Life

The Experts' Advice on Choosing The Best Life Insurance for You

How much life insurance coverage do you believe the average buyer should have.

Paul LaPiana, Head of Product at MassMutual

"There are different approaches to determining how much life insurance you need. One is the 'human life' approach, which estimates the current value of your future earning potential. Another is securing specific coverage to pay off debts such as a mortgage or provide for the education of children. A comprehensive protection plan should provide the right amount of coverage over the course of your working life and into retirement."

Barbara A. Pietrangelo, Chair of Life Happens

"There is no one-size-fits-all life insurance policy because everyone is different. One way to get a rough estimate is to multiply your income by 10 to 15; another is adding $100,00 to that amount, should you have a child and anticipate college education expenses.

Your best bet is to talk to a financial professional or use the Life Insurance Needs Calculator on LifeHappens.org to analyze what's right for you."

Wykeeta Peel, Corporate Vice President & Market Manager African American Market Unit at New York Life

"As you consider what policy best meets your needs, it can help to answer four key questions: First, how much death benefit do you need? Second, how long will you need that coverage? Third, what is your budget (or how much monthly premium can you afford to pay?), and finally, what is your investment risk tolerance?

To determine how much death benefit makes sense, it's helpful to think beyond using life insurance to cover funeral expenses and consider whether anyone is relying on the policy owner's income to maintain a lifestyle, pay rent or a mortgage, or fund a child's education and for how long.

There are various rules of thumb regarding the right amount of Life insurance coverage. Some tips can be found online, but they only provide an estimate and don't necessarily factor in an individual's specific needs. In my opinion, human guidance, powered by technology, is required. Basically, it comes down to how much money your loved ones would need to remain on firm financial ground if your earnings were no longer in the picture and that is different for everyone."

What is the biggest opportunity you see for improvement in the life insurance industry?

"Increased accessibility through digital and other channels as well as through underwriting enhancements. Increased tailoring of products and features. And an increased emphasis on health and wellness programs."

"Having enough qualified insurance professionals to walk potential buyers through the multiple benefits of life insurance will be pivotal to the growth of the industry. Education is a key factor here, as professional agents also need to be able to explain life insurance and its benefits in an easy, digestible way, especially when there are so many misconceptions about life insurance."

"The need for life insurance is greater than ever. In fact, a recent New York Life Wealth Watch survey found that 37% of adults have been thinking about life insurance more often these days – and half of adults report that financial products that provide protection (50%) and reliability (50%) are more important now compared to last year. This may be especially true for middle-market and Cultural Market families.

Our organizational structure of having Cultural Market agents embedded in the communities where we live and work allows us to understand the needs of diverse communities and develop solutions that resonate with them."

What advice would you give to buyers who are debating whether or not to buy life insurance?

"It is difficult to say with any certainty how healthy you will be years from now. That's why securing life insurance, and insuring your insurability, today, when you are the youngest you'll ever be again, and perhaps your healthiest is a wise decision."

"Do you love someone? If the answer is yes, then life insurance is certainly something you should consider. Many buy gifts and experiences to express their love, but haven't considered that life insurance is just another way to say I love you. Nothing says support like ensuring your family's financial security and peace of mind."

"If you have someone depending on your income, you should consider purchasing life insurance. A death benefit from a life insurance policy can replace income from the loss of a breadwinner, ensure a family can stay in their home, fund educational or retirement expenses, address debt and so much more.

A life insurance policy can also help you grow your family's wealth over time. Once the risk of an unexpected loss has been managed, you can begin to think more broadly about your family's financial future. Life insurance can enable your mindset to shift from death to growth."

What's the most important thing buyers should look for when choosing a life insurance agent/company to buy from?

"With life insurance, you are securing a future commitment that may be decades away. Research the company behind the policy to ensure it has high financial strength ratings, longevity, and an excellent track record of paying claims."

"When looking for an insurance agent or company, be sure to do your research. When comparing companies, be sure to remember that the policy features that fit you and your loved ones best is the most important factor. Don't automatically assume you should buy from the higher-rated company.

If the policy from the other company has more of what you're looking for, it might be the better choice. If you're unsure where to start, try the Life Happens Agent Locator to find an insurance professional in your area."

• "The insurers' track record: At its core, life insurance is protection - a hedge against the unexpected - and you are paying premiums in exchange for the promise that the insurer will be there when you need them, so the financial strength and track record of the company backing your policy is critical.
• Customer service: Are service professionals available by phone and digital channels? Is there is an online dashboard where you can manage your policy? Beyond ensuring assistance is available after you purchase a policy, it's also critical to ensure you have access to trusted advice and guidance before you buy.
• Flexibility in conversion: How easy is it to change? Life can be unpredictable and while term insurance can cover your loved ones through a critical period of time, you may decide that access to cash value is an important piece of your strategy.
• Accelerated online applications : Online applications are convenient but don't replace human guidance. Keep in mind that accelerated online applications may have a maximum coverage amount, meaning that you may not be able to get all the coverage you may need exclusively through an online process.
• A range of payment options: It's important to understand how often you're required to make premium payments and whether and how often you can change the frequency of payments."

Best life insurance FAQs

According to JD Power's 2023 life insurance study, State Farm is the highest-rated life insurance company when it comes to overall customer satisfaction. However, you still may want to shop around for quotes from various insurers if you're looking to purchase a new policy.

There isn't one best life insurance company, because the best option for you will depend on the type of policy you're looking for. It's best to work with a qualified insurance agent to help you find the best coverage. If you're deciding between multiple similar options, it's also worth consulting J.D. Power's life insurance customer satisfaction study . The latest study ranks State Farm as the top pick for individual life insurance, outpacing Nationwide by three points.

The best type of life insurance policy for you will differ from someone else's, as your policy should be tailored to your needs. The best policy for you will be affordable and will offer the benefits best suited to your situation. For example, some policies are only meant to cover end-of-life expenses such as burial and funeral arrangements, whereas others include living benefits like a cash value insurance plan , which you can borrow against during your lifetime.

Some life insurance policies are advertised as "no medical exam." This doesn't mean the insurer won't ask you about known conditions or look at medical records. Policies with no medical exam also tend to offer lower benefits with higher premiums. Most companies have a network of medical examiners, some of whom can come to your home. You can find our guide on the best no exam life insurance here.

Each situation is different and requires a knowledgeable life insurance agent to assess your best options. Bring all your questions and the coverage you're looking for to an insurance agent near you to explore your options.

Editorial Note: Any opinions, analyses, reviews, or recommendations expressed in this article are the author’s alone, and have not been reviewed, approved, or otherwise endorsed by any card issuer. Read our editorial standards .

Please note: While the offers mentioned above are accurate at the time of publication, they're subject to change at any time and may have changed, or may no longer be available.

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