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How To Make a Good Presentation [A Complete Guide]

By Krystle Wong , Jul 20, 2023

A top-notch presentation possesses the power to drive action. From winning stakeholders over and conveying a powerful message to securing funding — your secret weapon lies within the realm of creating an effective presentation .  

Being an excellent presenter isn’t confined to the boardroom. Whether you’re delivering a presentation at work, pursuing an academic career, involved in a non-profit organization or even a student, nailing the presentation game is a game-changer.

In this article, I’ll cover the top qualities of compelling presentations and walk you through a step-by-step guide on how to give a good presentation. Here’s a little tip to kick things off: for a headstart, check out Venngage’s collection of free presentation templates . They are fully customizable, and the best part is you don’t need professional design skills to make them shine!

These valuable presentation tips cater to individuals from diverse professional backgrounds, encompassing business professionals, sales and marketing teams, educators, trainers, students, researchers, non-profit organizations, public speakers and presenters. 

No matter your field or role, these tips for presenting will equip you with the skills to deliver effective presentations that leave a lasting impression on any audience.

Click to jump ahead:

What are the 10 qualities of a good presentation?

Step-by-step guide on how to prepare an effective presentation, 9 effective techniques to deliver a memorable presentation, faqs on making a good presentation, how to create a presentation with venngage in 5 steps.

When it comes to giving an engaging presentation that leaves a lasting impression, it’s not just about the content — it’s also about how you deliver it. Wondering what makes a good presentation? Well, the best presentations I’ve seen consistently exhibit these 10 qualities:

1. Clear structure

No one likes to get lost in a maze of information. Organize your thoughts into a logical flow, complete with an introduction, main points and a solid conclusion. A structured presentation helps your audience follow along effortlessly, leaving them with a sense of satisfaction at the end.

Regardless of your presentation style , a quality presentation starts with a clear roadmap. Browse through Venngage’s template library and select a presentation template that aligns with your content and presentation goals. Here’s a good presentation example template with a logical layout that includes sections for the introduction, main points, supporting information and a conclusion: 

2. Engaging opening

Hook your audience right from the start with an attention-grabbing statement, a fascinating question or maybe even a captivating anecdote. Set the stage for a killer presentation!

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

3. Relevant content

Make sure your content aligns with their interests and needs. Your audience is there for a reason, and that’s to get valuable insights. Avoid fluff and get straight to the point, your audience will be genuinely excited.

4. Effective visual aids

Picture this: a slide with walls of text and tiny charts, yawn! Visual aids should be just that—aiding your presentation. Opt for clear and visually appealing slides, engaging images and informative charts that add value and help reinforce your message.

With Venngage, visualizing data takes no effort at all. You can import data from CSV or Google Sheets seamlessly and create stunning charts, graphs and icon stories effortlessly to showcase your data in a captivating and impactful way.

5. Clear and concise communication

Keep your language simple, and avoid jargon or complicated terms. Communicate your ideas clearly, so your audience can easily grasp and retain the information being conveyed. This can prevent confusion and enhance the overall effectiveness of the message. 

6. Engaging delivery

Spice up your presentation with a sprinkle of enthusiasm! Maintain eye contact, use expressive gestures and vary your tone of voice to keep your audience glued to the edge of their seats. A touch of charisma goes a long way!

7. Interaction and audience engagement

Turn your presentation into an interactive experience — encourage questions, foster discussions and maybe even throw in a fun activity. Engaged audiences are more likely to remember and embrace your message.

Transform your slides into an interactive presentation with Venngage’s dynamic features like pop-ups, clickable icons and animated elements. Engage your audience with interactive content that lets them explore and interact with your presentation for a truly immersive experience.

8. Effective storytelling

Who doesn’t love a good story? Weaving relevant anecdotes, case studies or even a personal story into your presentation can captivate your audience and create a lasting impact. Stories build connections and make your message memorable.

A great presentation background is also essential as it sets the tone, creates visual interest and reinforces your message. Enhance the overall aesthetics of your presentation with these 15 presentation background examples and captivate your audience’s attention.

9. Well-timed pacing

Pace your presentation thoughtfully with well-designed presentation slides, neither rushing through nor dragging it out. Respect your audience’s time and ensure you cover all the essential points without losing their interest.

10. Strong conclusion

Last impressions linger! Summarize your main points and leave your audience with a clear takeaway. End your presentation with a bang , a call to action or an inspiring thought that resonates long after the conclusion.

In-person presentations aside, acing a virtual presentation is of paramount importance in today’s digital world. Check out this guide to learn how you can adapt your in-person presentations into virtual presentations . 

Preparing an effective presentation starts with laying a strong foundation that goes beyond just creating slides and notes. One of the quickest and best ways to make a presentation would be with the help of a good presentation software . 

Otherwise, let me walk you to how to prepare for a presentation step by step and unlock the secrets of crafting a professional presentation that sets you apart.

1. Understand the audience and their needs

Before you dive into preparing your masterpiece, take a moment to get to know your target audience. Tailor your presentation to meet their needs and expectations , and you’ll have them hooked from the start!

2. Conduct thorough research on the topic

Time to hit the books (or the internet)! Don’t skimp on the research with your presentation materials — dive deep into the subject matter and gather valuable insights . The more you know, the more confident you’ll feel in delivering your presentation.

3. Organize the content with a clear structure

No one wants to stumble through a chaotic mess of information. Outline your presentation with a clear and logical flow. Start with a captivating introduction, follow up with main points that build on each other and wrap it up with a powerful conclusion that leaves a lasting impression.

Delivering an effective business presentation hinges on captivating your audience, and Venngage’s professionally designed business presentation templates are tailor-made for this purpose. With thoughtfully structured layouts, these templates enhance your message’s clarity and coherence, ensuring a memorable and engaging experience for your audience members.

Don’t want to build your presentation layout from scratch? pick from these 5 foolproof presentation layout ideas that won’t go wrong. 

4. Develop visually appealing and supportive visual aids

Spice up your presentation with eye-catching visuals! Create slides that complement your message, not overshadow it. Remember, a picture is worth a thousand words, but that doesn’t mean you need to overload your slides with text.

Well-chosen designs create a cohesive and professional look, capturing your audience’s attention and enhancing the overall effectiveness of your message. Here’s a list of carefully curated PowerPoint presentation templates and great background graphics that will significantly influence the visual appeal and engagement of your presentation.

5. Practice, practice and practice

Practice makes perfect — rehearse your presentation and arrive early to your presentation to help overcome stage fright. Familiarity with your material will boost your presentation skills and help you handle curveballs with ease.

6. Seek feedback and make necessary adjustments

Don’t be afraid to ask for help and seek feedback from friends and colleagues. Constructive criticism can help you identify blind spots and fine-tune your presentation to perfection.

With Venngage’s real-time collaboration feature , receiving feedback and editing your presentation is a seamless process. Group members can access and work on the presentation simultaneously and edit content side by side in real-time. Changes will be reflected immediately to the entire team, promoting seamless teamwork.

7. Prepare for potential technical or logistical issues

Prepare for the unexpected by checking your equipment, internet connection and any other potential hiccups. If you’re worried that you’ll miss out on any important points, you could always have note cards prepared. Remember to remain focused and rehearse potential answers to anticipated questions.

8. Fine-tune and polish your presentation

As the big day approaches, give your presentation one last shine. Review your talking points, practice how to present a presentation and make any final tweaks. Deep breaths — you’re on the brink of delivering a successful presentation!

In competitive environments, persuasive presentations set individuals and organizations apart. To brush up on your presentation skills, read these guides on how to make a persuasive presentation and tips to presenting effectively . 

Whether you’re an experienced presenter or a novice, the right techniques will let your presentation skills soar to new heights!

From public speaking hacks to interactive elements and storytelling prowess, these 9 effective presentation techniques will empower you to leave a lasting impression on your audience and make your presentations unforgettable.

1. Confidence and positive body language

Positive body language instantly captivates your audience, making them believe in your message as much as you do. Strengthen your stage presence and own that stage like it’s your second home! Stand tall, shoulders back and exude confidence. 

2. Eye contact with the audience

Break down that invisible barrier and connect with your audience through their eyes. Maintaining eye contact when giving a presentation builds trust and shows that you’re present and engaged with them.

3. Effective use of hand gestures and movement

A little movement goes a long way! Emphasize key points with purposeful gestures and don’t be afraid to walk around the stage. Your energy will be contagious!

4. Utilize storytelling techniques

Weave the magic of storytelling into your presentation. Share relatable anecdotes, inspiring success stories or even personal experiences that tug at the heartstrings of your audience. Adjust your pitch, pace and volume to match the emotions and intensity of the story. Varying your speaking voice adds depth and enhances your stage presence.

5. Incorporate multimedia elements

Spice up your presentation with a dash of visual pizzazz! Use slides, images and video clips to add depth and clarity to your message. Just remember, less is more—don’t overwhelm them with information overload. 

Turn your presentations into an interactive party! Involve your audience with questions, polls or group activities. When they actively participate, they become invested in your presentation’s success. Bring your design to life with animated elements. Venngage allows you to apply animations to icons, images and text to create dynamic and engaging visual content.

6. Utilize humor strategically

Laughter is the best medicine—and a fantastic presentation enhancer! A well-placed joke or lighthearted moment can break the ice and create a warm atmosphere , making your audience more receptive to your message.

7. Practice active listening and respond to feedback

Be attentive to your audience’s reactions and feedback. If they have questions or concerns, address them with genuine interest and respect. Your responsiveness builds rapport and shows that you genuinely care about their experience.

8. Apply the 10-20-30 rule

Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it!

9. Implement the 5-5-5 rule

Simplicity is key. Limit each slide to five bullet points, with only five words per bullet point and allow each slide to remain visible for about five seconds. This rule keeps your presentation concise and prevents information overload.

Simple presentations are more engaging because they are easier to follow. Summarize your presentations and keep them simple with Venngage’s gallery of simple presentation templates and ensure that your message is delivered effectively across your audience.

1. How to start a presentation?

To kick off your presentation effectively, begin with an attention-grabbing statement or a powerful quote. Introduce yourself, establish credibility and clearly state the purpose and relevance of your presentation.

2. How to end a presentation?

For a strong conclusion, summarize your talking points and key takeaways. End with a compelling call to action or a thought-provoking question and remember to thank your audience and invite any final questions or interactions.

3. How to make a presentation interactive?

To make your presentation interactive, encourage questions and discussion throughout your talk. Utilize multimedia elements like videos or images and consider including polls, quizzes or group activities to actively involve your audience.

In need of inspiration for your next presentation? I’ve got your back! Pick from these 120+ presentation ideas, topics and examples to get started. 

Creating a stunning presentation with Venngage is a breeze with our user-friendly drag-and-drop editor and professionally designed templates for all your communication needs. 

Here’s how to make a presentation in just 5 simple steps with the help of Venngage:

Step 1: Sign up for Venngage for free using your email, Gmail or Facebook account or simply log in to access your account. 

Step 2: Pick a design from our selection of free presentation templates (they’re all created by our expert in-house designers).

Step 3: Make the template your own by customizing it to fit your content and branding. With Venngage’s intuitive drag-and-drop editor, you can easily modify text, change colors and adjust the layout to create a unique and eye-catching design.

Step 4: Elevate your presentation by incorporating captivating visuals. You can upload your images or choose from Venngage’s vast library of high-quality photos, icons and illustrations. 

Step 5: Upgrade to a premium or business account to export your presentation in PDF and print it for in-person presentations or share it digitally for free!

By following these five simple steps, you’ll have a professionally designed and visually engaging presentation ready in no time. With Venngage’s user-friendly platform, your presentation is sure to make a lasting impression. So, let your creativity flow and get ready to shine in your next presentation!

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How to Give a Killer Presentation

• Chris Anderson

For more than 30 years, the TED conference series has presented enlightening talks that people enjoy watching. In this article, Anderson, TED’s curator, shares five keys to great presentations:

• Frame your story (figure out where to start and where to end).
• Plan your delivery (decide whether to memorize your speech word for word or develop bullet points and then rehearse it—over and over).
• Work on stage presence (but remember that your story matters more than how you stand or whether you’re visibly nervous).
• Plan the multimedia (whatever you do, don’t read from PowerPoint slides).
• Put it together (play to your strengths and be authentic).

According to Anderson, presentations rise or fall on the quality of the idea, the narrative, and the passion of the speaker. It’s about substance—not style. In fact, it’s fairly easy to “coach out” the problems in a talk, but there’s no way to “coach in” the basic story—the presenter has to have the raw material. So if your thinking is not there yet, he advises, decline that invitation to speak. Instead, keep working until you have an idea that’s worth sharing.

Lessons from TED

A little more than a year ago, on a trip to Nairobi, Kenya, some colleagues and I met a 12-year-old Masai boy named Richard Turere, who told us a fascinating story. His family raises livestock on the edge of a vast national park, and one of the biggest challenges is protecting the animals from lions—especially at night. Richard had noticed that placing lamps in a field didn’t deter lion attacks, but when he walked the field with a torch, the lions stayed away. From a young age, he’d been interested in electronics, teaching himself by, for example, taking apart his parents’ radio. He used that experience to devise a system of lights that would turn on and off in sequence—using solar panels, a car battery, and a motorcycle indicator box—and thereby create a sense of movement that he hoped would scare off the lions. He installed the lights, and the lions stopped attacking. Soon villages elsewhere in Kenya began installing Richard’s “lion lights.”

• CA Chris Anderson is the curator of TED.

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More From Forbes

9 tips for more powerful business presentations.

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When delivering presentations to a general audience, senior management in your company, or even a venture capitalist, a successful presentation isn’t about the PowerPoint slides you create – it’s about much more than that.

These nine points will help you deliver a powerful presentation.

1. Establish Your Credibility Right Up Front

Lets face it, your audience is more likely to listen to what you have to say if they know you are credible. And it’s not about a lengthy intro with your career highlights.

Instead, whether giving a public presentation or an internal presentation, start your presentation by establishing credibility before you give them information.

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You can use a short story about your background related to the topic, share an experience that shaped the presentation or conclusion, or even reveal the legwork or other references that support your information and is directly related to what you are about to tell them.

Make a point about establishing credibility -- don’t just hope it happens.

2. Include a Goal Early in the Presentation

If your audience knows the purpose or goal of the presentation from the start, they are more likely to relate what you have to say with that purpose as you present your material. This makes it easier at the end to get the action you want, whether it’s funding, approval to proceed with an initiative, to change their minds, or simply get agreement and understanding.

It will also help you shape your presentation by focusing you on that goal rather than straying from the primary purpose.

3. Use Supporting Material Liberally

Even if you establish your credibility, you also need to establish the credibility of what you say during your presentation. Instead of just presenting the material, accompany it with information that supports it and gives it credibility. You don’t have to include it in your slides, but make sure it is in your speaking notes.

For instance, you can tell a story, give statistics, reference research, or even provide quotes from well-respected figures that support your message.

And don’t be shy about addressing credibility. You can even say “you may be sceptical about this, but ...” or “I know this is surprising, but ...”

4. Begin Separate Ideas with Powerful Quotations or Images

For more impact, introduce each separate topic or idea with a relevant quotation or full-screen image that evokes the topic instead of using a stock title slide. Add a word or two about the topic if you have to, or simply say it out loud and let the quote or image support it.

This gives your topic more impact since a strong quote or image will stick in their minds as they listen to the related material. It also breaks up the presentation, particularly if you have no choice but to include dry material like sales graphs or bullet points in your PowerPoint presentation.

5. Ask Thought-Provoking or Rhetorical Questions

An effective way to convey information is to ask a question first instead of launching into the presentation material. This will get them thinking about the material in the context you want.

For instance, you could say “You might wonder why ...”; “When I started to look at this issue, I asked myself ...”; or “How much longer should we ...?”

Be sure to consider your audience and the things they would wonder about, and phrase your questions so you answer those things for them, while at the same time advancing your message and your goals for the presentation.

6. Make Startling Statements

Sometimes the best way to get attention about information you are presenting is to make startling statements. It gets their attention and if you can back it up with your information, you will drive home your point.

If necessary, you can pull one fact out and use it, even if it isn’t your main point. It is simply a catalyst for your message.

7. Be Prepared for Difficult Questions

Questions may come up during your presentation or even at the Q&A session, so you need to be prepared for the most difficult ones, particularly ones that may derail your presentation or subvert your goal. Since you should know your topic and your audience, you should plan for these kinds of questions.

Consider all the objections the audience might have or questions they may raise about your points and information. Include the most critical ones within your presentation to sideline objections, or be prepared to answer them when they come up.

This can be as simple as being able to justify statements or address concerns about an approach from subject matter experts like finance, IT, HR, etc., who may be part of your audience.

8. Have Your Own Questions Ready in Case Nobody Asks One

Regardless of whether you are doing a public presentation or a focused business presentation, you should leave time for questions and answers at the end. If nobody asks a question, be prepared with your own questions that you can then answer. Ease into them by saying something like “I’m usually asked…” or “One thing you might still be wondering about is ...”

Of course, your questions should be directly related to getting your message across and achieving your goal, so use them strategically. Even if you get questions, you can still use yours at the end of the Q&A.

9. Have a Second (Short) Closing After the Q&A

Just like an encore or a curtain call, you should include a short closing after the questions. This is the time to summarize (again) and drive home your key messages and points, including your call to action.

If you need to, you can prepare a slide for this, but you should be able to do the final closing without a slide to support you.

Read all of Michel Theriault's articles on AllBusiness.com.

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7 Best Tools and Apps for Amazing Presentations, Proposals, and Prototypes

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For more great small business articles such as The Top 25 Home-Based Business Ideas and Keeping Your Business Ideas Confidential , visit AllBusiness.com and AllBusiness Experts . For local business information on 15 million businesses, be sure to check out InBusiness.com .

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15 Expert Tips for giving a Powerful Business Presentation

Expert tips for giving a powerful business presentation.

A powerful business presentation is more than just a series of aesthetically pleasing slides. Your first impression is crucial when seeking investment, approval, or sales. Differentiate yourself from the competition by delivering a memorable and powerful business presentation.

Goal of a business presentation

When giving a business presentation, the ultimate goal is to leave a lasting impression on your audience. You want to capture their attention and pique their interest in your work, to the point where they are eager to engage with you and potentially collaborate in the future. In short, the aim of a business presentation is to be memorable and impactful.

Public Speaking Challenges

For some, presenting in front of even a small group can be daunting, and it can be even more challenging when it’s a room full of essential business stakeholders, like investors or your boss. Public speaking can be quite nerve-wracking, especially if you’re not used to it. If that sounds like you, don’t worry.

We have a way to help you relax and feel more confident. Public speaking is an opportunity to share your ideas and connect with others. Embrace the challenge and enjoy the experience. Delivering a good presentation leaves a lasting impression on your target audience.

5 P’s of powerful business presentation

A well-crafted PowerPoint presentation slides can make the difference between a successful presentation and a forgettable one. Slide Show is presenting a business meeting or academic setting, utilizing PowerPoint slides effectively can greatly enhance the content delivery.

PPT slides, are a crucial component with the use of graphics, text, and multimedia, they provide a clear and concise way to convey complex information. Each PowerPoint slide should be carefully designed and strategically placed within a slide show to maintain the flow and impact of the presentation.

To deliver a powerful presentation, it’s important to follow the 5 P’s:

• Preparation
• Performance

These steps will help you create a well-organized and engaging presentation that will captivate your audience and leave a lasting impression.

Presentation Topic is vital

For the planning of a powerful business presentation, it is key to consider choosing the right presentation topic. A PowerPoint presentation topic should have concise information, and a clear structure. From business proposals to educational lectures, the possibilities for good presentation topics are endless.

Presentation topics need to be aligned with the purpose and objectives of the presentation. PPT presentation topics that goes inline with the expectation of the audience, will be received well than to the randomly selected topics.

PowerPoint template saves time

A PowerPoint template is a pre-designed set of slides that can be used as a foundation for creating presentations. The PPT templates can save time and effort for professionals who frequently create presentations. A Power Point presentation template is a customizable tool that allows users to personalize their slides with their own content.

A presentation ppt template and ppt slides template provide users with a range of design options to enhance their presentations. These templates are essential for creating professional and impactful presentations in various industries and settings.

PowerPoint presentation templates are essential tools for creating visually appealing and professional presentations. With the use of PowerPoint slides templates, individuals can easily customize their presentations to fit their specific needs and style. PPT slide templates provide a consistent look and feel to a presentation and can help enhance the overall visual impact. and using these templates can save time and effort while creating a polished and effective presentation.

A slide presentation template is a pre-designed layout that serves as a framework for creating organized design layouts. A slide template refers to a single slide within a presentation that follows a consistent design and formatting. A presentation template is a comprehensive package that consists of multiple slide templates, offering a cohesive and consistent design for the entire presentation.

Google Slides templates or Google Slides presentation templates is pre-designed layouts that can be used on the Google Slides platform. PPT template or PowerPoint template provide users with a customized design options and layouts in PowerPoint.

5 keys to a Pitch perfect business presentation

A PowerPoint presentation is a powerful tool to effectively engage your audience. With the use of a template presentation, presenters can easily create structured and consistent design layouts. The presentation ppt format offers a user-friendly interface, making it easy to navigate and customize slides.

A template PowerPoint presentation offers a consistent theme and design. With the right theme PowerPoint presentation can leave a lasting impression on the audience. Templates for Power Point are an essential tool for creating visually appealing and professional presentations. Google Power Point, a cloud-based presentation software, offers a convenient and user-friendly platform for creating and collaborating on presentations. Design Power Point, a feature within the software, allows for further customization and creativity, making presentations stand out and leave a lasting impression on audiences.

Make ppt is a skill that requires attention to detail, organization, and effective use of multimedia.

To deliver a pitch perfect presentation, there are five key elements to keep in mind.

• Know your audience and tailor your message to their interests and needs.
• Know your material inside and out, so you can speak confidently and answer any questions that may arise.
• Make your presentation a conversation rather than a lecture, engaging your audience and encouraging participation.
• Be prepared to adjust your approach if necessary, based on feedback or unexpected developments.
• Show empathy towards your audience, understanding their perspective and demonstrating that you value their time and attention.

3 elements of strong business presentation skills

When it comes to delivering a strong business presentation, there are three essential elements to keep in mind:

• Organization

First and foremost, your content needs to be engaging and relevant to your audience in order to capture their attention from the get-go. Additionally, it’s important to organize your presentation in a clear and logical manner, so that your audience can easily follow along with your message. Finally, your delivery should be confident and polished, with strong body language and vocal projection to keep your audience engaged throughout the presentation.

4 essential keys to success – for a business presentation

When it comes to delivering a successful business presentation, there are four essential keys to keep in mind.

• Content should be clear, concise, and relevant to your audience.
• Understanding your audience and tailoring your presentation to their needs and interests is crucial.
• A well-structured presentation with a clear beginning, middle, and end will help your audience follow along and retain information.
• Consistency in your delivery and messaging will help reinforce your key points and leave a lasting impression.

PPT presentation user-friendly interface and various features, it allows presenters to create visually appealing slides that effectively convey their message. A well-thought-out theme for a PowerPoint presentation can enhance the overall aesthetic and help tie the content together. Additionally, using a template for a PowerPoint presentation can save time and effort while maintaining a consistent and professional look throughout the slides. When creating a PowerPoint presentation, it is important to carefully consider the theme and utilize a suitable template to ensure a polished and impactful presentation.

3 V in business presentation

The ppt format, short for PowerPoint Presentation, is the most commonly used format for creating and sharing presentations. The PowerPoint format offers a wide range of design options to creatively visualize your content ideas . A presentation PowerPoint example consists a series of slides that contain text, images, and other multimedia elements to effectively convey the key messaging. By utilizing a PowerPoint example, presenters can create easy to follow and appealing slides.

When it comes to delivering a successful business presentation, there are three key elements to keep in mind:

• Visual aspect
• Vocal delivery
• Verbal content

These three components, known as the 3 V’s, are crucial in creating a powerful and effective business presentation that will leave a lasting impression on your audience. By mastering these skills, you can ensure that your message is conveyed clearly and confidently, and that your business presentation is a success.

4 piece of business presentation skills

To deliver a successful business presentation, it’s important to master the four P’s of oral delivery:

These skills will help you to effectively engage your audience and deliver your message with confidence and clarity. By projecting your voice, controlling your pace, varying your pitch, and strategically using pauses, you can capture and maintain your audience’s attention and leave a lasting impression.

It is crucial to carefully design your PPT slides or PowerPoint slides to ensure they effectively communicate your main points and captivate your audience’s attention. A theme for slides together and make them visually appealing to your audience. Utilizing the various features and tools available in PowerPoint, such as animations and transitions, can make your PowerPoint presentation slides more engaging and dynamic.

Key stages in planning a business presentation

When planning a presentation, there are seven key stages to consider. The first stage is preparation, where you must take into account various factors that will impact the design of your presentation. Next, you should choose your main points and supporting information, followed by establishing linking statements to connect your ideas. Developing an engaging opening and a strong conclusion are also crucial steps. Finally, it’s important to review your presentation to ensure it flows well and effectively conveys your message.

Choosing the right presentation themes can help in creating a unified look and feel. Google Slides presentation themes are an essential tool for creating visually appealing presentations. The slide show feature allows for a seamless delivery of information, with smooth transitions and animations.

PPT theme option offers a wide range of design templates, making it easier to create a cohesive and polished presentation. PowerPoint presentation layouts serve as the framework for organizing and delivering information in a clear and visually appealing manner. A PowerPoint presentation theme play a significant role in enhancing the overall aesthetic appeal of a presentation.

Key aspects to consider when preparing for a business presentation

First, consider the purpose of the presentation and what you hope to achieve. Next, think about your audience and tailor your content to their interests and needs. The subject matter should be well-researched and organized in a clear and concise manner. Additionally, consider the venue and time of day, as well as the length of your talk, to ensure that you engage your audience and keep their attention throughout the presentation.

Business presentations are designed in PowerPoint and as well in Google Slides. One of a presentation PowerPoint example is a well-designed and visually appealing slide deck that captures the attention of viewers and helps them understand the key points being presented. PowerPoint examples can range from simple and minimalist designs to more complex and interactive ones, depending on the purpose and audience of the presentation. A presentation PPT example showcases the use of various features such as charts, graphs, animations, and multimedia to make the presentation engaging and informative.

12 Important elements of a successful business presentation

To deliver a successful presentation, it’s important to keep in mind these 12 key elements:

• Thorough preparation
• Rehearsed material
• Effective hook to grab your audience’s attention
• A clear objective and agenda
• Story-like structure to keep your audience engaged
• Audience engagement techniques
• Effective delivery
• Multimedia tools to enhance your message
• Contact information for follow-up
• A call to action to inspire action
• Comfortable setting for your audience
• Question-and-answer session to address any lingering concerns

By incorporating these elements into your presentation, you can ensure that your message is heard loud and clear.

Important part of a business presentation – The Introduction

When it comes to delivering a successful presentation, the introduction is key. It’s the first impression you make on your audience and sets the tone for the rest of your talk. In fact, studies show that you only have about 15 seconds to capture your audience’s attention, so it’s crucial to make those first few moments count. By crafting a strong and engaging introduction, you can hook your audience and keep them engaged throughout your presentation.

5 second rule in presentations

In the world of presentations, designers understand the importance of capturing their audience’s attention within the first few seconds. This is known as the “5 second rule,” where the presenter has a brief window to engage their viewers before they lose interest and move on. Designers recognize that failing to capture their audience’s attention early on can result in a failed communication.

The 7 rule for business presentation design

When it comes to creating a presentation, the 7 rule is a helpful guideline to keep in mind. This rule suggests that each slide should have no more than 7 lines, with each line containing no more than 7 words. By following this rule, you can ensure that your presentation is easy to read and engaging for your audience. It’s particularly useful for presentations with a lot of content, as it helps to keep things organized and focused.

Important aspects of a business presentation

When giving a business presentation, it’s important to remember that it’s not just about delivering information, but also about building a connection with your audience. This means focusing on communication, interaction, and creating a positive brand image. By doing so, you not only convey your message effectively, but also establish relationships and connections that can lead to future success.

Importance of business presentation skills

Business presentation skills are crucial for success in the workplace. Effective communication and the ability to present ideas clearly and persuasively can help you win clients, secure funding, and advance your career. Good presentation skills can also help you build confidence and credibility, and make a lasting impression on your audience.

Crafting a powerful business presentation – 15 expert tips

A powerful business presentation is a carefully crafted and well-delivered summary of key information about your company’s plans, products, or practices. Whether you’re presenting to internal stakeholders or external audiences, the goal is to clearly communicate your message and inspire action. Be it project proposals, HR policy presentations, investor briefings, or a C-Level Presentation , there are many different types of presentations that require different approaches and strategies to be effective.

In this post, you’ll find 15 expert tips to help you deliver an unforgettable business presentation.

1. Be well-versed with your content

Before convincing anyone else, you must be completely sold on your idea or product. You must know the points you are making inside and out to be successful. It is essential to have persuasive presentation skills.  Your presentation ideas aligned with your presentation topic, keep your audience motivated. There are two primary factors that contribute to boring presentations: an overabundance of text on slides, and a lack of visuals and videos.

2. Be positive and vibrant

Vibes matter–believe me.  Your audience doesn’t want to hear you drone on about a subject you don’t care about. If you’re tired and bored of your presentation slides, they probably feel the same way. Anyone listening to you should be able to tell you how passionate you are about the subject.

Amy Cuddy, a professor at Harvard, studies how body language can communicate power. Before her successful TED talk, she took some time to do some power poses. This got her into the right mindset of feeling powerful and passionate.

It’s also important that you properly energize yourself before a business presentation. Do some warm-up exercises, like stretching, to get your body and mind ready. You can also do other things to get yourself focused and energized. Reading inspirational quotes or listening to music can help. Ensure you stay hydrated by drinking enough water and keeping a water bottle with you during your slide presentation.

3. Arrive early and check for everything in order

Arriving at your venue less than an hour before your presentation can disrupt your entire presentation. Make sure to come at least an hour in advance to set up any equipment you may need, such as a projector, laptop, or speakers. This will help you familiarize yourself with the space and ensure a smooth presentation.

If the venue already has all the necessary equipment, ensure that everything is compatible and functioning correctly. Transfer any relevant files from your USB drive or download them from your email or cloud account.

4. Self-Confidence is the key

First impressions are important, so make sure you are sending the right message with your appearance.

Choose clothing that is professional and appropriate for the occasion. Avoid anything too flashy or revealing. As for your demeanor, be confident and enthusiastic without being overly aggressive. Smile and make eye contact with your audience. Speak clearly and at a moderate pace. These simple tips will help you make a positive impression and deliver a successful presentation.

Your stage presence will also be affected by your personality. Adopt your natural position. If you’re comfortable standing, don’t stride across the stage. If your voice is gentle, there is no need to yell; get a microphone. Keep your relaxed demeanor and bring out the best you. Practicing your presentation skills will make you feel more confident.

5. Start off strong

Audiences today have shorter attention spans and expect to be entertained. To set the tone for the rest of your slide presentation, start your powerful business presentation with a strong beginning. You could begin by shocking your audience with a statistic or quote that immediately catches their attention.

Put them at ease by calmly reassuring them that you understand their concerns and explain why the research backs up your claims. Reassure them by saying something like, “I know you may be wondering…,” or “That fact may seem shocking, but research backs it up because…”

An effective way to engage your audience is to use an exciting image, video, or personal story. Remember that first impressions are key, so conveying that your presentation will be worthwhile is crucial. This way, you’ll avoid coming across as simply delivering a lecture.

6. Set clear objectives and inspire the audience

At the outset of your presentation, lay out the goals you hope to meet during your stage. This tells the audience why they should listen to you and what they stand to gain from paying attention. The goals being met are meaningful for both you and your audience.

As you fulfill the objectives of your presentation, your audience will be more likely to stay tuned in. This, in turn, will make them more likely to consider your talk a success. Remembering crucial points from your powerful business presentation will also help your audience gauge its success.

A professional PowerPoint template can make your powerful business presentation more polished and credible. It can also save you time by providing a pre-designed structure for your slides. A PowerPoint slide with professional designs attracts the audiences attention.

7. Storytelling engages your audience

A story can be about anything, from a personal experience to the history of a brand or consumers’ experiences. There are always personal stories that can be shared to help connect with the audience. Share your story of how you got to where you are today and what has led you to believe in your business.

By highlighting the problems (the villain) and how your product, business or idea (the hero) will lead your audience closer to a solution, you can work in a similar way. Telling stories can make your business seem like part of a grand narrative your audience wants to become a part of, which can be beneficial.

Steve Jobs was an excellent corporate storyteller who excelled at every Apple product launch presentation. Steve Jobs reframed his company’s innovations in terms of stories of revolution. The Macintosh “changed the whole computer industry,” and the iPod “changed the whole music industry”. These stories of change brought the product, the consumer, and the exciting time they were living together.

8. Interact with your audience

A powerful business presentation can become quickly dull and sleep-inducing if you talk “at” your audience instead of engaging them in a discussion. Be it a sales presentation, customer service or board meeting, it is vital to improve the audience interaction. Ask your audience questions, take their feedback, and connect with them through anecdotes. Interacting with your audience during your powerful business presentation will help keep them engaged and prevent them from becoming bored or disinterested.

9. Use visual aids

PowerPoint design involves the strategic use of visual elements such as images, fonts, and layouts to enhance the overall message and make it more compelling. A successful PPT design should not only be aesthetically pleasing but also support the key points and message of the presentation. With attention to detail and creativity.

Don’t read through the presentation material, as this will distract the audience and bore them. Pictures , videos, and art are also great mediums to get your points across and intrigue the audience member. Visual flowcharts can help summarize complex topics. If you’re displaying bullet points, be sure they’re visible and concise. No one wants to see lengthy paragraphs while you’re speaking at the same time. A quote or two is perfectly fine, but don’t go overboard.

If you’re looking to spruce up your next social media post or design a professional-looking document, look no further than Canva . This user-friendly graphic design tool has everything you need to get the job done, no design experience required.

Google Slide is a presentation program developed by Google. It allows users to create and edit presentations online while collaborating with others in real time. Google Slide is similar to Microsoft PowerPoint and Apple Keynote , but it is free to use and offers more features.

10. Business Friendly Humor

It can be pretty relaxing to listen to a speaker who can make you laugh during long presentations. If the speaker talks in a serious tone the entire time, it can seem like they are droning on. Maintaining a friendly and conversational tone in your writing is important to retain your audience attention.

Light jokes can also help to keep your reader engaged. It is advisable only to use humor if you are skilled at it. Otherwise, avoid using humor as it will likely not have the desired effect.

11. Use a startling fact or statistic

Occasionally, do something unexpected to capture your audience’s attention and keep them engaged. Fact and statistics can challenge people’s existing beliefs and help to solidify your argument. Try to use a few throughout your presentation to reinforce your points.  The key point in each slide needs to be put in a presentable manner.

12. 10-20-30 rule revisited

Venture capitalist Guy Kawasaki came up with this handy presentation rule in 2005: the 10/20/30 rule. This rule suggests that a PowerPoint presentation should have ten slides, last no longer than 20 minutes, and use a font size of no less than 30 points.

Here’s an infographic that sums it up:

Powerful Business Presentation – Kawasaki 10-20-30 Rule For Presentation

Kawasaki observed many poor and repetitive presentations and derived a rule to ensure presentations are interesting. 10 slides are enough for a presenter to summarize their argument without overwhelming the audience. Any more information and they are likely to lose focus and become disengaged.

Kawasaki states that the average person can pay attention for 20 minutes before losing focus. He believes that the last 40 minutes of a presentation would be used for questions and answers in an ideal world. A font size of 30 points is ideal for presentations, as it is large enough to be easily readable from the back of the room while still allowing the presenter to keep the amount of text on the screen to a minimum.

13. Create a lasting impression

Maintaining eye contact with your audience/attendees conveys that you respect their time and are grateful for their attendance, as well as reinforcing the confidence of your message. When you make eye contact with audience members, smile at them! If you’re feeling nervous, find five or six friendly faces in the crowd and keep coming back to them for support.

14. Prepare to be asked tough questions

Make sure you’re prepared for the Q&A session! Your answers can make or break your powerful business presentation. A good presenter knows the material thoroughly and is ready to face difficult questions. Ending your presentation in awkward silence can make it challenging to build trust with your audience. Be sure to ask questions and use language demonstrating your understanding of their concerns.

15. Finish on a high note

When concluding your presentation, it is essential to leave a lasting and positive impression on your audience. You can do this by ending with a memorable personal story or quotation. Another way to achieve this is to remind the audience of the goals you set out to achieve and quickly summarize the main points of your presentation. This will instill confidence in your listeners and leave them satisfied and optimistic.

Wrapping it up

To give a powerful business presentation, you must engage your audience and demonstrate the value of your ideas. This requires passion and commitment on your part. You can deliver an effective presentation by connecting with your audience and showing them the worth of your thoughts. This list of professional tips can help you take small steps that can lead to significant changes in giving a professional business presentation.

Why businesses make use of templates?

PowerPoint slides templates offer a professional and efficient way to create design layouts aligned to branding. With the best PowerPoint template, slide design becomes effortless and allows for a smooth and engaging flow of information.

Be it a Pitch Deck, Keynote Presentation, Board Meeting presentation, a customized slide template with required design layouts often used for consistency and branding. A Google Slides presentation template offers varied design layouts that can be shared online as G-Slides.

The PPT presentation templates offer a wide range of design options and customizable features to suit different presentation styles and topics. These presentation templates are designed to make the process of creating a presentation effortless and efficient. Additionally, the availability of free power point presentation templates allows for easy access to professional designs without any cost, making it a valuable resource for professionals and students alike.

With a structured slide presentation template, your content ideas gets a unique flair of creativity and professionalism. PowerPoint presentation design templates provide a wide range of design options to choose from, making it easy to create a professional and polished presentation.

Why presentation designs can make or break your deal?

PowerPoint design can make a significant impact on the audience and reinforce the message being delivered. PPT design involves carefully selecting appropriate colors, fonts, and graphic elements to enhance the overall presentation. Each PPT slide design should follow a cohesive visual theme. With a well-executed PowerPoint presentation slide design , one can easily attract and captivate the audience attention.

A PPT template design significantly improves design layouts that can be used for future presentations. Our PowerPoint template design are carefully crafted to incorporate your brand elements, while maintaining a sleek and modern aesthetic.

Make Your Powerful Business Presentation a Success

Are you looking to create a powerful business presentation slide? Our presentation design team can help you build a slide deck quickly and easily, bringing a professional look and feel. We also meticulously work on your varied business report designs to perfection.

What are the most challenging aspects of giving professional business presentations? Please share your thoughts, questions, and feedback in the comments section below.

1. What makes a great business presentation?

A great business presentation should have a clear and concise message, be well-organized and visually appealing, engage the audience with storytelling and interactive elements, and leave a lasting impression with a strong call to action. It should also be tailored to the specific audience and their needs and interests.

2. What are the 5 P’s of powerful presentation?

The 5 P’s of powerful presentations are: Purpose, Preparation, Practice, Performance, and PowerPoint (or visual aids). These elements work together to create a compelling and effective presentation that engages and informs your audience.

3. What are 7 elements of powerful presentation?

The 7 elements of a powerful presentation are: clear and concise message, engaging opening, strong visuals, effective storytelling, audience interaction, confident delivery, and memorable closing. By incorporating these elements, you can create a presentation that is both impactful and memorable.

4. What is the 10 20 30 rule?

The 10-20-30 rule of PowerPoint is a guideline for creating effective presentations. It suggests that a presentation should have no more than 10 slides, last no longer than 20 minutes, and use a font size of at least 30 points. This rule is designed to keep presentations concise, engaging, and easy to follow.

5. What are 3 keys to a successful presentation and why?

The fundamental components of a successful presentation are Audience, Preparation, and Practice. These three elements, which I refer to as the “Three Magic Keys,” hold the key to transforming a dull, bullet-point-filled presentation into a polished and engaging performance. Focusing your efforts on these critical aspects will elevate your delivery and captivate your audience.

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How Not To Ruin Your Business Presentation

Updated on: 3 March 2023

One might well believe that the process of preparing a business presentation could consist of a mix of anxiety compounded by a number of associated problems.

Yet it may not even occur to you that listening to a tedious and monotonous presentation could be a dreadful experience (or, to be honest, pure torture).

An overuse of text …. and the audience just zones out. Actually, it’s this very example where words can turn into powerful weapons –  weapons that can stifle everyone’s attention in one fell swoop.

Dull presentations may not only reduce sales but also erode a company’s reputation.

So, in order to prevent listeners from becoming the victims of the presentation and, in fact, show them a trustworthy company culture, we’ve prepared for you a list of research-based business presentation tips . Use them to ace your next business presentation!

In case you want to skip right to the tips:

• Pay attention to eye-contact
• Focus attention on your appearance and posture
• Try to engage the audience
• Practice makes perfect
• Try to assure everyone that your point of view is right
• Do not create something really complicated and intricate
• Do not overfill the presentation with unnecessary information
• Use those colors and fonts that are easy to see and read
• Visuals, visuals and once again ….. visuals!
• Show a genuine interest in what you’re talking about

How do people perceive the information?  In order to understand how you can influence the audience, you should, first of all, learn about the ways that information is perceived.

Gregory’s Top-Down Processing Theory

Richard Gregory, a British psychologist, was convinced that perception is a process which is based on top-down processing. It means that information is pretty ambiguous, so in order to interpret it, we need to assess our expectations, convictions, and knowledge that comes along with the experience.

As you can probably appreciate, we create an idea about something big from tiny details that already exist in our mind.

If we were to talk about some experiments that prove this theory, it would be appropriate to mention one particular test. Gregory demonstrates using a Charlie Chaplin mask.

Yeah, it may seem that nothing is untoward with this ordinary mask yet, when you see the hollow part of it, it reconstructs the man’s face in 3-dimension even though it is concave and this reconstruction will be based on past experience and expectations.

What else do we know about this theory?

• About 90% of information is lost by the time it reaches the brain;
• Received visual information is combined with past experience and this very fact, actually, constructs our perception of reality;
• The recognition of images is based on contextual information.

Regarding the top-down processing theory, such tips about info design can be detailed thus:

Sanocki and Sulman’s Color Relations Experiment

Thomas Sanocki and Noah Sulman conducted an experiment in order to find out how the combinations of colors influence short-term memory.

They chose a variety of harmonic and disharmonic color palettes. At each step of the experiment, they showed people two different palettes, one at a time, within a particular period of time of each other.

Testees had to work out whether the palettes were identical. In addition to this, they were asked to say which combinations of colors were considered to be pleasant or unpleasant.

So, how did the colors affect our visual perception?

• Those palettes that had matched colors, and not more than three colors, were more noticeable
• The contrast between background and text can help to concentrate focus on the context
• It’s possible to remember various color combinations simultaneously

Regarding Sanocki and Sulman’s color relations experiment, such tips about info design can be denoted as follows:

Binocular Rivalry Phenomenon

During the experiment, Frank Tong, Ken Nakayama, J. Thomas Vaughan and Nancy Kanwisher drew a conclusion: when people look at two different pictures at one time, they are subjected to a phenomenon known as a binocular rivalry.

One of them dominates, while the other one is suppressed.

So, it means that we don’t perceive two pictures simultaneously. We perceive them one after the other and, moreover, even see them as two rivals for a dominant image.

Regarding binocular rivalry phenomenon, such tips about info design can be denoted thus:

Larson and Ricard’s Experiment on Typography Influence

Kevin Larson and Rosalind Picard conducted an experiment and found out how typography influences a reader’s mood. Actually, they implemented two particular aspects of research and twenty people took part in each of them.

They gave testees The New Yorker magazine and twenty minutes to read it. The first group got the text with a bad typography, while the second group – with a good one.

Over the course of the research, people were interrupted and asked how much time had passed from the beginning of the experiment. It turned out that people who were in a great mood found this task easy to accomplish.

Moreover, they thought that they spent a lesser amount of time on reading. After the first part of the research, people were asked to pin a candle to the wall with the help of the thumbtacks in such a way that wax didn’t drip.

Finally, testees who were reading text with a good typography showed more interest in the articles than the others. Furthermore, no one from those who were reading text with a bad typography could solve the task with the candle, while the other group of people was more successful.

It can mean that good typography has an impact on dealing with problems.

Regarding Larson and Picard’s experiment on typography influence, such tips about info design can be summed up as follows:

Castelhano and Henderson’s Scene Perception Study

Monica Castelhano and John Henderson found out how color influences our ability to perceive the gist of a scene.

Their experiment had three particular tests. Students were shown hundreds of photos of nature and different objects in a certain sequence. The colorful photos were presented along with monochromatic ones. Moreover, they also showed photos with abnormal colors.

In general, it turned out that people can pick up on the gist of a scene in just a few seconds. In addition to this, it was found that colors tend to define the structure of objects.

Regarding Castelhano and Henderson’s scene perception study, such tips about info design can be summed up as follows:

Secrets Are Revealed: Here are 10 Business Presentation Tips to Stand By

To begin with, you should pay attention to some ordinary, but, nevertheless, crucial points that will help you to give an exciting and persuasive presentation.

Pay Attention to Eye-Contact

Frankly speaking, eye-contact can be considered one of the most important things when reaching out to an audience.

It’s not a big secret that people who use minimal eye-contact can sometimes be considered as not being very confident and even disinterested.

If you’re not used to public presentations, you can always try looking over the heads of the listeners or find a particular object in the room on which to focus (anyway, it should not be really far away from you, so choose something in the middle distance).

Focus Attention on Your Appearance and Posture

It is said that first impressions are half the battle.

As you can probably appreciate, the dress code is a prime rule that you must follow. Just dress formally and acknowledge your brief brush with fame. By the way, keep in mind that you should stand up straight, so no slouching!

Try to Engage the Audience

Actually, you can ask a lot of questions. They can create interest and intrigue your listeners.

In addition to this, ask them to pose some questions of their own if they are interested in specific details that were not mentioned.

Practice Makes Perfect

Without a doubt, everyone has heard this phrase. If we’re talking about presentations, you should definitely look through your notes a lot of times, check out the technology ( projector, PowerPoint slides, laptop etc.) and be sure that it works.

Furthermore, it would be nice to rehearse your speech and find out how you look and sound. By the way, when you start to talk, a lot of anxiety and stress will disappear.

Now we will proceed to more specific rules in order to help you develop a superb business presentation.

Try to Assure Everyone that Your Point of View is Right

It’s a well-known fact that you present the information not for yourself, but for the audience.

That’s why you should capture their attention in order to make them believe in you being right. Channel all your efforts into achieving this as your goal.

Do Not Create Something Really Complicated and Intricate

To tell the truth, a simple presentation with understandable explanations that are accompanied by some graphics can turn out to be a marvelous purveyor of information. Just emphasize your words with some images and success will follow.

Do Not Overfill the Business Presentation with Unnecessary Information

To start with, you should just stick to the point. It’s crucial to focus on this very point and organize the presentation around it. Do not be distracted and do not distract an audience from the most important issues.

If you want to add something special to your presentation, you can take a glance at these two PowerPoint templates made by TemplateMonster. Each of them can help you to add a visual trick to your repertoire.

Evolution is a brand new multipurpose  PowerPoint template  that will provide your presentation with a spectacular look. It comes with 5 pre-made colors and 5000 total slides which are fully editable. Bring your business to the next level using this template!

Ultimate is a template that will serve as a perfect addition to your presentation. It has tons of slides which can be edited and, moreover, 5 pre-set colors. Add some brightness and create a positive impression using this template!

As we have touched on the topic of PowerPoint presentations, we should share some tips about making them a little bit more interesting and absorbing.

Use Those Colors and Fonts that are Easy to See and Read

You have already read about experiments on information perception, but, actually, let’s go back to this aspect one more time to make some additions.

Don’t ignore the fact that colors should have adequate contrast, otherwise it will be really difficult or even impossible to read. Moreover, pay attention to the font size and do not use small letters.

Visuals, Visuals and Once Again ….. Visuals!

No one wants to read slides full of text. Research has shown that one of the most annoying things that can be inflicted on their audience by presenters is slides overflowing with an excessive amount of text.

If you want to present numeric data, use some diagrams and graphs to do it. To tell the truth, there are numerous different ways to present information through visual presentations. Have no doubt about that and try to use them to their best advantage.

Creately  can help you make your presentation more impressive with the help of visual aids.

You have a chance to create various flowcharts, organizational charts, mind maps, infographics and so and so forth.

All of these diagrams will help you simplify complex ideas and make the presentation visually pleasurable and exciting.

Grab this opportunity and spice up your speech using this great service!

Show a Genuine Interest in What You’re Talking About

The last tip should be considered a common sense one to every possible presentation.

Now let’s just imagine that you’re not the one who is going to present something, but the one who is going to watch and listen.

What do you want to hear? You want to be confronted by a persuasive and interesting presentation during which you won’t have any desire to pick up a pillow and sleep, sleep, sleep…

Ideally, what do you want to see? Someone who is really excited about the presentation? Someone who shows a passionate interest in what he/she is talking about?

That’s why you need to become this very person. Push yourself beyond the limits and make it possible to achieve your long-awaited goal.

Anymore Business Presentation Tips?

So, if you want to follow this spectacular path to success, you should definitely take into consideration all the rules that you’ve just read. With their help, you won’t ruin your business presentation.

By the way, if you want to find out plenty of useful tips regarding business presentations, you can  download this book  and learn everything that you need to know about this very topic.

Color schemes, icons, quotes, and pieces of advice on many other things are already waiting for you. Just follow this step-by-step guide and you will, without a doubt, impress everyone with your presentation.

We really hope that this article has been useful to you. If you have any additions or thoughts, feel free to share them in the comments section.

Thanks for reading and may your presentation be the best!

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Tips For Effective Business Presentations in 2022

Why is an effective business presentation so important? The quality of your presentation represents your quality as a professional, so what type of impression do you want to leave on colleagues? Keep in mind, your presentation represents not only your personal professionalism but also the reputation of your organization and brand. In essence, the presentation represents the caliber of the business and its functions.

In 2022, effective presentations are more vital than ever for a thriving business. After nearly two years of pandemic-related concerns, the world has moved toward a more virtual environment. 

Virtual meetings and virtual events continue to gain prominence in the business communications sector. They are more convenient for attendees, they bring together people from around the world, and they typically cost less to produce than their traditional counterparts. And when it comes to virtual presentations, the quality of both your content and your design couldn’t be more important.

Want to ensure you engage your audience with powerful business reports? Check out the following six essential tips for effective business presentations in 2022: 

1. Organize your structure

Without a clear plan, the organization of your presentation quickly can go awry. Audiences will not only be unengaged, but they’ll also have trouble following your message. 

Before designing your slide deck, create an outline of the information you plan to present and be sure the business presentation template is organized and easy to understand. Imagine each heading as its own slide, and think of the subheadings as the content you’ll include to illustrate it.

When you start creating your slide deck, use the outline to determine what content to include on each slide and what order to present the information.

2. Know your audience

Who are you speaking to when you deliver your business report? It’s vital to recognize and speak to the appropriate audience when creating an effective presentation. After all, you wouldn’t speak to a room of kindergartners the same as you would speak to a conference of seasoned professionals.

Keep this audience in mind when determining how to present the information and what content to include in your business presentation. A knock-knock joke might be a good opener for a group of kids, for example, but an intriguing quotation might better capture the attention of business associates.

3. Tell a visual story

People are naturally attracted to visual stories. Not only is storytelling one of the earliest and most powerful forms of human communication, but visual stories are some of the most effective ways of engaging an audience. 

Did you know that while people tend to remember about 10 percent of what they heard 3 days earlier, they generally remember about 65 percent of a visual presentation after 72 hours have passed? It’s hard to argue with that data when determining the importance of visual storytelling in 2022.

Fortunately, visual presentations are ideally suited for elements of visual storytelling . Not only is the information already presented visually, but elements like infographics help tell data’s story and bring to life otherwise dull and boring facts and figures.

4. Design simple slides

With so much virtual information constantly coming at them, audiences’ attention spans are shorter than ever. Plus, remote audience members might be encountering all sorts of unknown distractions in the background. Therefore, it’s vital to design simple slides in 2022 and not overload viewers with too much information.

Limit slides to one or two main points each, and try and keep the presentation to 15 or fewer minutes. Remember, not every piece of information you present has to be included in the slide deck.

5. Illustrate your data

No matter how respected you might be in your business community, your audience doesn’t want to just take your word for it. In 2022, audiences want presenters to support their declarations with plenty of data , yet data isn’t always the most exciting content.

Who wants to spend even 10 or 15 minutes staring at pages of lifeless numbers? Instead, use plenty of infographics and other data visualizations to deliver your message and engage your audience. Options like bar graphs, scattergraphs and pie charts will help you get your point across quickly and effectively while offering audiences colorful eye candy to hold their interest.

6. Make it beautiful

In 2022, nobody wants to spend their valuable time looking at yet another lifeless frankendeck , full of boring text that was obviously designed with a copy of PowerPoint and zero creativity. Your slide deck has to catch the eyes of your audience from the start and hold its attention with attractive visualizations. 

Be sure to infuse your presentation with vivid photos and engaging infographics. Likewise, pay close attention to your design and employ principles of good design in your slides.

Don’t worry if you’re not a skilled designer, Beautiful.ai’s cloud-based PowerPoint-alternative software can help you ensure every slide you design looks like it came from a pro. Our special flavor of artificial intelligence automatically adjusts the design of your slides each time you add new content, promising that every element sticks with those important design principles .

Samantha Pratt Lile

Samantha is an independent journalist, editor, blogger and content manager. Examples of her published work can be found at sites including the Huffington Post, Thrive Global, and Buzzfeed.

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How to Make a Business Presentation (12 Easy Tips)

Jul 25, 2022

Whether over online or in the conference room, there’s a lot to consider when making a business presentation. Finding your unique presentation style that balances humor, confidence, approachability, and professionalism is no easy feat. Above all, capturing and retaining your audience’s attention is the most important and often the most difficult thing to juggle.

In this blog, we’ll share how to make a business presentation that’s compelling, engaging, persuasive, and memorable. Feel free to skip ahead to our 12 tips or start creating your own business presentation with a professional template

At least seven out of 10 Americans agree that presentation skills are essential for a successful career [ 1 ]. Although it might be tempting to think that these are skills reserved for people interested in public speaking roles, they're critical in a diverse range of jobs. For example, you might need to brief your supervisor on research results.

Presentation skills are also essential in other scenarios, including working with a team and explaining your thought process, walking clients through project ideas and timelines, and highlighting your strengths and achievements to your manager during performance reviews.

Whatever the scenario, you have very little time to capture your audience’s attention and get your point across when presenting information—about three seconds, according to research [ 2 ]. Effective presentation skills help you get your point across and connect with the people you’re communicating with, which is why nearly every employer requires them.

Understanding what presentation skills are is only half the battle. Honing your presenting techniques is essential for mastering presentations of all kinds and in all settings.

What are presentation skills?

Presentation skills are the abilities and qualities necessary for creating and delivering a compelling presentation that effectively communicates information and ideas. They encompass what you say, how you structure it, and the materials you include to support what you say, such as slides, videos, or images.

You'll make presentations at various times in your life. Examples include:

Making speeches at a wedding, conference, or another event

Making a toast at a dinner or event

Explaining projects to a team 

Delivering results and findings to management teams

Teaching people specific methods or information

Proposing a vote at community group meetings

Pitching a new idea or business to potential partners or investors

Why are presentation skills important? 

Delivering effective presentations is critical in your professional and personal life. You’ll need to hone your presentation skills in various areas, such as when giving a speech, convincing your partner to make a substantial purchase, and talking to friends and family about an important situation.

No matter if you’re using them in a personal or professional setting, these are the skills that make it easier and more effective to convey your ideas, convince or persuade others, and experience success. A few of the benefits that often accompany improving your presentation skills include:

Enriched written and verbal communication skills

Enhanced confidence and self-image

Boosted critical thinking and problem-solving capabilities

Better motivational techniques

Increased leadership skills

Expanded time management, negotiation, and creativity

The better your presenting techniques, the more engaging your presentations will be. You could also have greater opportunities to make positive impacts in business and other areas of your life.

Effective presentation skills

Imagine yourself in the audience at a TED Talk or sitting with your coworkers at a big meeting held by your employer. What would you be looking for in how they deliver their message? What would make you feel engaged?

These are a few questions to ask yourself as you review this list of some of the most effective presentation skills.

Verbal communication

How you use language and deliver messages play essential roles in how your audience will receive your presentation. Speak clearly and confidently, projecting your voice enough to ensure everyone can hear. Think before you speak, pausing when necessary and tailoring the way you talk to resonate with your particular audience.

Body language

Body language combines various critical elements, including posture, gestures, eye contact, expressions, and position in front of the audience. Body language is one of the elements that can instantly transform a presentation that would otherwise be dull into one that's dynamic and interesting.

Voice projection

The ability to project your voice improves your presentation by allowing your audience to hear what you're saying. It also increases your confidence to help settle any lingering nerves while also making your message more engaging. To project your voice, stand comfortably with your shoulders back. Take deep breaths to power your speaking voice and ensure you enunciate every syllable you speak.

How you present yourself plays a role in your body language and ability to project your voice. It also sets the tone for the presentation. Avoid slouching or looking overly tense. Instead, remain open, upright, and adaptable while taking the formality of the occasion into account.

Storytelling

Incorporating storytelling into a presentation is an effective strategy used by many powerful public speakers. It has the power to bring your subject to life and pique the audience’s curiosity. Don’t be afraid to tell a personal story, slowly building up suspense or adding a dramatic moment. And, of course, be sure to end with a positive takeaway to drive your point home.

Active listening

Active listening is a valuable skill all on its own. When you understand and thoughtfully respond to what you hear—whether it's in a conversation or during a presentation—you’ll likely deepen your personal relationships and actively engage audiences during a presentation. As part of your presentation skill set, it helps catch and maintain the audience’s attention, helping them remain focused while minimizing passive response, ensuring the message is delivered correctly, and encouraging a call to action.

Stage presence

During a presentation, projecting confidence can help keep your audience engaged. Stage presence can help you connect with your audience and encourage them to want to watch you. To improve your presence, try amping up your normal demeanor by infusing it with a bit of enthusiasm. Project confidence and keep your information interesting.

Watch your audience as you’re presenting. If you’re holding their attention, it likely means you’re connecting well with them.

Self-awareness

Monitoring your own emotions and reactions will allow you to react well in various situations. It helps you remain personable throughout your presentation and handle feedback well. Self-awareness can help soothe nervousness during presentations, allowing you to perform more effectively.

Writing skills

Writing is a form of presentation. Sharp writing skills can help you master your presentation’s outline to ensure you stay on message and remain clear about your objectives from the beginning until the end. It’s also helpful to have strong writing abilities for creating compelling slides and other visual aids.

Understanding an audience

When you understand your audience's needs and interests, you can design your presentation around them. In turn, you'll deliver maximum value to them and enhance your ability to make your message easy to understand.

Learn more about presentation skills from industry experts at SAP:

How to improve presentation skills

There’s an art to public speaking. Just like any other type of art, this is one that requires practice. Improving your presentation skills will help reduce miscommunications, enhance your time management capabilities, and boost your leadership skills. Here are some ways you can improve these skills:

Work on self-confidence.

When you’re confident, you naturally speak more clearly and with more authority. Taking the time to prepare your presentation with a strong opening and compelling visual aids can help you feel more confident. Other ways to improve your self-confidence include practicing positive self-talk, surrounding yourself with positive people, and avoiding comparing yourself (or your presentation) to others.

Develop strategies for overcoming fear.

Many people are nervous or fearful before giving a presentation. A bad memory of a past performance or insufficient self-confidence can contribute to fear and anxiety. Having a few go-to strategies like deep breathing, practicing your presentation, and grounding can help you transform that fear into extra energy to put into your stage presence.

Learn grounding techniques.

Grounding is any type of technique that helps you steer your focus away from distressing thoughts and keeps you connected with your present self. To ground yourself, stand with your feet shoulder-width apart and imagine you’re a large, mature tree with roots extending deep into the earth—like the tree, you can become unshakable.

Learn how to use presentation tools.

Visual aids and other technical support can transform an otherwise good presentation into a wow-worthy one. A few popular presentation tools include:

Canva: Provides easy-to-design templates you can customize

Powtoon: Animation software that makes video creation fast and easy

PowerPoint: Microsoft's iconic program popular for dynamic marketing and sales presentations

Practice breathing techniques.

Breathing techniques can help quell anxiety, making it easier to shake off pre-presentation jitters and nerves. It also helps relax your muscles and get more oxygen to your brain.  For some pre-presentation calmness, you can take deep breaths, slowly inhaling through your nose and exhaling through your mouth.

While presenting, breathe in through your mouth with the back of your tongue relaxed so your audience doesn't hear a gasping sound. Speak on your exhalation, maintaining a smooth voice.

Gain experience.

The more you practice, the better you’ll become. The more you doanything, the more comfortable you’ll feel engaging in that activity. Presentations are no different. Repeatedly practicing your own presentation also offers the opportunity to get feedback from other people and tweak your style and content as needed.

Tips to help you ace your presentation

Your presentation isn’t about you; it’s about the material you’re presenting. Sometimes, reminding yourself of this ahead of taking center stage can help take you out of your head, allowing you to connect effectively with your audience. The following are some of the many actions you can take on the day of your presentation.

Arrive early.

Since you may have a bit of presentation-related anxiety, it’s important to avoid adding travel stress. Give yourself an abundance of time to arrive at your destination, and take into account heavy traffic and other unforeseen events. By arriving early, you also give yourself time to meet with any on-site technicians, test your equipment, and connect with people ahead of the presentation.

Become familiar with the layout of the room.

Arriving early also gives you time to assess the room and figure out where you want to stand. Experiment with the acoustics to determine how loudly you need to project your voice, and test your equipment to make sure everything connects and appears properly with the available setup. This is an excellent opportunity to work out any last-minute concerns and move around to familiarize yourself with the setting for improved stage presence.

Listen to presenters ahead of you.

When you watch others present, you'll get a feel for the room's acoustics and lighting. You can also listen for any data that’s relevant to your presentation and revisit it during your presentation—this can make the presentation more interactive and engaging.

Use note cards.

Writing yourself a script could provide you with more comfort. To prevent sounding too robotic or disengaged, only include talking points in your note cards in case you get off track. Using note cards can help keep your presentation organized while sounding more authentic to your audience.

Learn to deliver clear and confident presentations with Dynamic Public Speaking from the University of Washington. Build confidence, develop new delivery techniques, and practice strategies for crafting compelling presentations for different purposes, occasions, and audiences.

Article sources

Forbes. “ New Survey: 70% Say Presentation Skills are Critical for Career Success , https://www.forbes.com/sites/carminegallo/2014/09/25/new-survey-70-percent-say-presentation-skills-critical-for-career-success/?sh=619f3ff78890.” Accessed December 7, 2022.

Beautiful.ai. “ 15 Presentation and Public Speaking Stats You Need to Know , https://www.beautiful.ai/blog/15-presentation-and-public-speaking-stats-you-need-to-know. Accessed December 7, 2022.

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13 Tips for a Powerful Business Presentation

• Presentation design

If you are an entrepreneur, a business owner or a marketer you definitely held or will deliver a business presentation. May it be to your employees, your senior managers or to venture capitalists, your presentation must be the support of your ideas.

As scary as it sounds for some of us, preparing a powerful business presentation can differentiate you from the other speakers that your audience has already seen.

From the business presentations that we encountered and designed we recommend following these 13 tips:

When dressing for a presentation, it’s important to wear something you’re comfortable in, and something that makes you feel confident.

Lauren McGoodwin, founder and CEO of Career Contessa

1. Tell the story of your business

Storytelling is a very powerful tool these days. It is so much easier for your audience to follow a story and relate to something real that has happened to you. There is a high chance that they have had the same problems as you or went through similar hard times.

Tell your audience how you got here and what makes you believe in your business.

2. Be enthusiastic

The level of energy in the room depends on you. If you come to deliver the presentation and you are bored or tired, so will your audience be. 

Are you passionate about the subject you are presenting? Then use this passion when presenting, people are going to listen to you with more interest.  

Get energised before the presentation with some music or with inspirational quotes, do some easy exercises or vocal preparation. This way you will catch their attention from the beginning.

3. Establish your credibility

It’s not a moment to just present your career, but it’s a moment to show that what you say is credible and that you are entitled to be there and give out those informations. You can do this by sharing an experience, or reveal the work that you put in getting to the informations you have now.

This is an important point when you hold a presentation in front of your managers or to venture capitalist. They will immediately know if you have a solid background in the domain. 

4. Know your presentation

Even if you created it yourself or you were helped by a designer or agency, you must go through the presentations at least 10 times before going in front of your audience. The presentation is just a visual support of what you are saying, not otherwise.

Public speaking experts advocate for the 10:1 ratio rule where you practice 10x the amount of time you would be presenting (so for a 1-hour workshop, you should practice 10 hours). This is ratio was adapted from the 18th century American philosopher, Wayne Burgraff, who is credited of saying: “It takes one hour of preparation for each minute of presentation time.”

Review your information before the presentation and think of all the questions that you can receive. Make sure you can back up any number or statistic that you might show, as investors will often tear into any kind of projection.

5. Make an analog plan

Visualize how you want your presentation to go, create a map of the presentation. People nowadays are always on a device, laptop, phone or tablet and keep losing the focus of the bigger picture. The best way to start planning your presentation is grabbing a pen and paper and writing down exactly what you want to happen. Tools like notepad, pencil, sticky notes and flash card help you build an outline that you follow after in designing the presentation.

Draw the map, where do you start, where are the stops on the way and where do you want to get the audience. Make sure you have a logical flow of presentation.

Build your arguments around the stopping points, they are the key takeaways of your presentation. This way you will know how long the presentation is going to and how to prepare for it.

6. Speak naturally 

This is a business presentation and you should use adequate business language and technical terms, but this should also come to you naturally. If some terms don’t sound right for you should not use them

Think of the goals as hooks for your audience, what is that will attract their interest to follow you through the entire presentation.

The goal is to communicate clearly with your audience.

7. Share your goals for the presentation

Everybody loves achieving goals. Keep your audience attention by setting a few specific goals at the beginning of your presentation that you can achieve during it. The goals are also reminders of your main points. 

This will set a sense of effective communication that will after transfer to your way of working. 

8. Connect with your audience

There are more ways through which you can connect with your audience. You can do this by talking from a collective point of view, it is a high chance that your audience were in a similar situation.

I know that we all went through this

Another way to keep your audience from any distraction is to ask a startling question, to which you will answer next with your presentation. Or you can engage them with a simple raise of hands if they agree or not with some points of your presentation.

9. Express your ideas visually

A business presentation is longer than most of the presentation, and if all your slides are covered in text, nobody is going to remember it. Impactful images and relevant graphics are easier to follow and don’t distract your audience from what you are saying. 

Find creative ways to express your idea with images, videos, art or just a blank slide. With or without presentation skills, this is the best way to get your message across the room.

A lot of speakers use photography to illustrate their ideas. So when everyone uses great photos, how can you make yours stand out and have an impact on your audience? I recommend choosing photos that all use a similar style, subject, or other theme in common.

Jonathon Colman, senior design manager for Intercom 

10. Separate your ideas with transition slides

For more impact introduce your next idea with a transition slide. The transition can be either an image or a powerful quotation to evoque the topic. It will also break your presentation in more chapters, making your audience focus on your points one at a time. 

11. Personalise your presentation template

How important is the presentation? Do you want to show that you care about the topic? Go to your marketing department or ask a designer to help you tailor a design for your presentation. The right design is like the right pair of shoes.

If you want to go with an existing template look for one that matches the presentation topic. Put some effort into changing the colors to your brand colors.

12. Ask for feedback before the presentation

Working too much or too hard on a presentation can get you so involved that you won’t be able to see the bigger picture. It will make sense to you, but ask for an outsider opinion to see if they can also understand what you present.

Since you already know everything that is in the presentation, let somebody else take a look to check for mistakes or for misplaced words, images, numbers.

13. End your presentation with Next steps

When you finish the presentation the audience is still processing all the information that you just gave. Help them figure out what to do with all of these with the next steps you can make together. 

End with a strong call to action and invite them to talk personally about it. 

It is a challenge to prepare all of this on your own. Business presentations are complex and need time for preparing. We know it and we can help you prepare it. 

Are you ready to take your presentations to the next level?

Our team can help with everything from researching your project, writing the content, designing and building your slides, and even creating handouts.

Get in touch

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Ten tips for corporate presentations

When you make a corporate presentation, there’s a lot more at stake than there is with an internal one. Get it right, and you might win your company a major new client. Get it wrong, and it’s back to the drawing board – and perhaps an appointment with a grim-faced boss.

Here are my top ten tips for getting it right.

1. Be clear about objectives

What is the purpose of the presentation? What are you trying to achieve with it? What do you want the audience to take away from it? This will help you ditch any padding or irrelevancies and keep it sharp.

2. Look at it from the audience’s viewpoint

They don’t care about how wonderful you think you are, the size of your offices or your impressive client list. They want to know what you can do for them, how you can make their lives easier. Tell them.

3. Less is more

Many corporate presentations make hundreds of points – which means that most of them will be lost. Worst, people will take different points away with them. Focus on the key points and there’s a lot more chance of getting them across.

4. Make the abstract concrete

One of the best ways of doing this is to tell stories, present case studies. This allows you to focus on the real benefits, cost savings or efficiency gains you helped someone achieve. Suddenly it’s practical, relevant – and real.

5. Solve problems

Nobody out there cares about the features your product has, or the strengths and experience of your team. What they do care about is what your product or team can do for them.

6. Don’t knock the competition

Attacking or trying to undermine your rivals is a strategy of weakness, and is seen as unattractive whether it’s done by business people or politicians. Keep it positive. If you come across as a great company, the opposition is irrelevant anyway.

7. Look at things differently

Get in under your audience’s guard by coming up with different twists, unusual facts, a new angle. For example, the fact that life assurance is an important form of protection for families is trite. The fact, recently uncovered by a study, that people spend more money per day on coffee than life assurance, is fresh and thought-provoking.

8. Use a professional presenter

If possible, this is one of the best investments you can make. It’s the same difference as using professional photographs rather than stock shots on your website. The delivery should then become arresting, engaging and far more assured.

9. Practise your delivery

If you can’t hire a professional, focus especially on these last two points. First, make sure you practise, practise and practise some more. The time to do this is before the presentation, not during it. Use dry runs to eliminate rambling, cut out strange body language and stiffness, and boost your confidence.

10. Use eye contact

Pick a few friendly faces and address your remarks to them, moving between them after short phrases. This allows you to talk directly to the audience rather than talking at them – or even worse, lecturing to them.

By David Vickery

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Great Post! The best way to get your message across and to enagage your audience is by telling stories!

It’s wonderful to see people sharing their knowledge on presentations… in hope to rid the world of bad presentations.

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