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Data Analysis in Research: Types & Methods

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Why analyze data in research?

Types of data in research, finding patterns in the qualitative data, methods used for data analysis in qualitative research, preparing data for analysis, methods used for data analysis in quantitative research, considerations in research data analysis, what is data analysis in research.

Definition of research in data analysis: According to LeCompte and Schensul, research data analysis is a process used by researchers to reduce data to a story and interpret it to derive insights. The data analysis process helps reduce a large chunk of data into smaller fragments, which makes sense. 

Three essential things occur during the data analysis process — the first is data organization . Summarization and categorization together contribute to becoming the second known method used for data reduction. It helps find patterns and themes in the data for easy identification and linking. The third and last way is data analysis – researchers do it in both top-down and bottom-up fashion.

LEARN ABOUT: Research Process Steps

On the other hand, Marshall and Rossman describe data analysis as a messy, ambiguous, and time-consuming but creative and fascinating process through which a mass of collected data is brought to order, structure and meaning.

We can say that “the data analysis and data interpretation is a process representing the application of deductive and inductive logic to the research and data analysis.”

Researchers rely heavily on data as they have a story to tell or research problems to solve. It starts with a question, and data is nothing but an answer to that question. But, what if there is no question to ask? Well! It is possible to explore data even without a problem – we call it ‘Data Mining’, which often reveals some interesting patterns within the data that are worth exploring.

Irrelevant to the type of data researchers explore, their mission and audiences’ vision guide them to find the patterns to shape the story they want to tell. One of the essential things expected from researchers while analyzing data is to stay open and remain unbiased toward unexpected patterns, expressions, and results. Remember, sometimes, data analysis tells the most unforeseen yet exciting stories that were not expected when initiating data analysis. Therefore, rely on the data you have at hand and enjoy the journey of exploratory research. 

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Every kind of data has a rare quality of describing things after assigning a specific value to it. For analysis, you need to organize these values, processed and presented in a given context, to make it useful. Data can be in different forms; here are the primary data types.

• Qualitative data: When the data presented has words and descriptions, then we call it qualitative data . Although you can observe this data, it is subjective and harder to analyze data in research, especially for comparison. Example: Quality data represents everything describing taste, experience, texture, or an opinion that is considered quality data. This type of data is usually collected through focus groups, personal qualitative interviews , qualitative observation or using open-ended questions in surveys.
• Quantitative data: Any data expressed in numbers of numerical figures are called quantitative data . This type of data can be distinguished into categories, grouped, measured, calculated, or ranked. Example: questions such as age, rank, cost, length, weight, scores, etc. everything comes under this type of data. You can present such data in graphical format, charts, or apply statistical analysis methods to this data. The (Outcomes Measurement Systems) OMS questionnaires in surveys are a significant source of collecting numeric data.
• Categorical data: It is data presented in groups. However, an item included in the categorical data cannot belong to more than one group. Example: A person responding to a survey by telling his living style, marital status, smoking habit, or drinking habit comes under the categorical data. A chi-square test is a standard method used to analyze this data.

Learn More : Examples of Qualitative Data in Education

Data analysis in qualitative research

Data analysis and qualitative data research work a little differently from the numerical data as the quality data is made up of words, descriptions, images, objects, and sometimes symbols. Getting insight from such complicated information is a complicated process. Hence it is typically used for exploratory research and data analysis .

Although there are several ways to find patterns in the textual information, a word-based method is the most relied and widely used global technique for research and data analysis. Notably, the data analysis process in qualitative research is manual. Here the researchers usually read the available data and find repetitive or commonly used words. 

For example, while studying data collected from African countries to understand the most pressing issues people face, researchers might find  “food”  and  “hunger” are the most commonly used words and will highlight them for further analysis.

LEARN ABOUT: Level of Analysis

The keyword context is another widely used word-based technique. In this method, the researcher tries to understand the concept by analyzing the context in which the participants use a particular keyword.  

For example , researchers conducting research and data analysis for studying the concept of ‘diabetes’ amongst respondents might analyze the context of when and how the respondent has used or referred to the word ‘diabetes.’

The scrutiny-based technique is also one of the highly recommended  text analysis  methods used to identify a quality data pattern. Compare and contrast is the widely used method under this technique to differentiate how a specific text is similar or different from each other. 

For example: To find out the “importance of resident doctor in a company,” the collected data is divided into people who think it is necessary to hire a resident doctor and those who think it is unnecessary. Compare and contrast is the best method that can be used to analyze the polls having single-answer questions types .

Metaphors can be used to reduce the data pile and find patterns in it so that it becomes easier to connect data with theory.

Variable Partitioning is another technique used to split variables so that researchers can find more coherent descriptions and explanations from the enormous data.

LEARN ABOUT: Qualitative Research Questions and Questionnaires

There are several techniques to analyze the data in qualitative research, but here are some commonly used methods,

• Content Analysis:  It is widely accepted and the most frequently employed technique for data analysis in research methodology. It can be used to analyze the documented information from text, images, and sometimes from the physical items. It depends on the research questions to predict when and where to use this method.
• Narrative Analysis: This method is used to analyze content gathered from various sources such as personal interviews, field observation, and  surveys . The majority of times, stories, or opinions shared by people are focused on finding answers to the research questions.
• Discourse Analysis:  Similar to narrative analysis, discourse analysis is used to analyze the interactions with people. Nevertheless, this particular method considers the social context under which or within which the communication between the researcher and respondent takes place. In addition to that, discourse analysis also focuses on the lifestyle and day-to-day environment while deriving any conclusion.
• Grounded Theory:  When you want to explain why a particular phenomenon happened, then using grounded theory for analyzing quality data is the best resort. Grounded theory is applied to study data about the host of similar cases occurring in different settings. When researchers are using this method, they might alter explanations or produce new ones until they arrive at some conclusion.

LEARN ABOUT: 12 Best Tools for Researchers

Data analysis in quantitative research

The first stage in research and data analysis is to make it for the analysis so that the nominal data can be converted into something meaningful. Data preparation consists of the below phases.

Phase I: Data Validation

Data validation is done to understand if the collected data sample is per the pre-set standards, or it is a biased data sample again divided into four different stages

• Fraud: To ensure an actual human being records each response to the survey or the questionnaire
• Screening: To make sure each participant or respondent is selected or chosen in compliance with the research criteria
• Procedure: To ensure ethical standards were maintained while collecting the data sample
• Completeness: To ensure that the respondent has answered all the questions in an online survey. Else, the interviewer had asked all the questions devised in the questionnaire.

Phase II: Data Editing

More often, an extensive research data sample comes loaded with errors. Respondents sometimes fill in some fields incorrectly or sometimes skip them accidentally. Data editing is a process wherein the researchers have to confirm that the provided data is free of such errors. They need to conduct necessary checks and outlier checks to edit the raw edit and make it ready for analysis.

Phase III: Data Coding

Out of all three, this is the most critical phase of data preparation associated with grouping and assigning values to the survey responses . If a survey is completed with a 1000 sample size, the researcher will create an age bracket to distinguish the respondents based on their age. Thus, it becomes easier to analyze small data buckets rather than deal with the massive data pile.

LEARN ABOUT: Steps in Qualitative Research

After the data is prepared for analysis, researchers are open to using different research and data analysis methods to derive meaningful insights. For sure, statistical analysis plans are the most favored to analyze numerical data. In statistical analysis, distinguishing between categorical data and numerical data is essential, as categorical data involves distinct categories or labels, while numerical data consists of measurable quantities. The method is again classified into two groups. First, ‘Descriptive Statistics’ used to describe data. Second, ‘Inferential statistics’ that helps in comparing the data .

Descriptive statistics

This method is used to describe the basic features of versatile types of data in research. It presents the data in such a meaningful way that pattern in the data starts making sense. Nevertheless, the descriptive analysis does not go beyond making conclusions. The conclusions are again based on the hypothesis researchers have formulated so far. Here are a few major types of descriptive analysis methods.

Measures of Frequency

• Count, Percent, Frequency
• It is used to denote home often a particular event occurs.
• Researchers use it when they want to showcase how often a response is given.

Measures of Central Tendency

• Mean, Median, Mode
• The method is widely used to demonstrate distribution by various points.
• Researchers use this method when they want to showcase the most commonly or averagely indicated response.

Measures of Dispersion or Variation

• Range, Variance, Standard deviation
• Here the field equals high/low points.
• Variance standard deviation = difference between the observed score and mean
• It is used to identify the spread of scores by stating intervals.
• Researchers use this method to showcase data spread out. It helps them identify the depth until which the data is spread out that it directly affects the mean.

Measures of Position

• Percentile ranks, Quartile ranks
• It relies on standardized scores helping researchers to identify the relationship between different scores.
• It is often used when researchers want to compare scores with the average count.

For quantitative research use of descriptive analysis often give absolute numbers, but the in-depth analysis is never sufficient to demonstrate the rationale behind those numbers. Nevertheless, it is necessary to think of the best method for research and data analysis suiting your survey questionnaire and what story researchers want to tell. For example, the mean is the best way to demonstrate the students’ average scores in schools. It is better to rely on the descriptive statistics when the researchers intend to keep the research or outcome limited to the provided  sample  without generalizing it. For example, when you want to compare average voting done in two different cities, differential statistics are enough.

Descriptive analysis is also called a ‘univariate analysis’ since it is commonly used to analyze a single variable.

Inferential statistics

Inferential statistics are used to make predictions about a larger population after research and data analysis of the representing population’s collected sample. For example, you can ask some odd 100 audiences at a movie theater if they like the movie they are watching. Researchers then use inferential statistics on the collected  sample  to reason that about 80-90% of people like the movie. 

Here are two significant areas of inferential statistics.

• Estimating parameters: It takes statistics from the sample research data and demonstrates something about the population parameter.
• Hypothesis test: I t’s about sampling research data to answer the survey research questions. For example, researchers might be interested to understand if the new shade of lipstick recently launched is good or not, or if the multivitamin capsules help children to perform better at games.

These are sophisticated analysis methods used to showcase the relationship between different variables instead of describing a single variable. It is often used when researchers want something beyond absolute numbers to understand the relationship between variables.

Here are some of the commonly used methods for data analysis in research.

• Correlation: When researchers are not conducting experimental research or quasi-experimental research wherein the researchers are interested to understand the relationship between two or more variables, they opt for correlational research methods.
• Cross-tabulation: Also called contingency tables,  cross-tabulation  is used to analyze the relationship between multiple variables.  Suppose provided data has age and gender categories presented in rows and columns. A two-dimensional cross-tabulation helps for seamless data analysis and research by showing the number of males and females in each age category.
• Regression analysis: For understanding the strong relationship between two variables, researchers do not look beyond the primary and commonly used regression analysis method, which is also a type of predictive analysis used. In this method, you have an essential factor called the dependent variable. You also have multiple independent variables in regression analysis. You undertake efforts to find out the impact of independent variables on the dependent variable. The values of both independent and dependent variables are assumed as being ascertained in an error-free random manner.
• Frequency tables: The statistical procedure is used for testing the degree to which two or more vary or differ in an experiment. A considerable degree of variation means research findings were significant. In many contexts, ANOVA testing and variance analysis are similar.
• Analysis of variance: The statistical procedure is used for testing the degree to which two or more vary or differ in an experiment. A considerable degree of variation means research findings were significant. In many contexts, ANOVA testing and variance analysis are similar.
• Researchers must have the necessary research skills to analyze and manipulation the data , Getting trained to demonstrate a high standard of research practice. Ideally, researchers must possess more than a basic understanding of the rationale of selecting one statistical method over the other to obtain better data insights.
• Usually, research and data analytics projects differ by scientific discipline; therefore, getting statistical advice at the beginning of analysis helps design a survey questionnaire, select data collection methods , and choose samples.

LEARN ABOUT: Best Data Collection Tools

• The primary aim of data research and analysis is to derive ultimate insights that are unbiased. Any mistake in or keeping a biased mind to collect data, selecting an analysis method, or choosing  audience  sample il to draw a biased inference.
• Irrelevant to the sophistication used in research data and analysis is enough to rectify the poorly defined objective outcome measurements. It does not matter if the design is at fault or intentions are not clear, but lack of clarity might mislead readers, so avoid the practice.
• The motive behind data analysis in research is to present accurate and reliable data. As far as possible, avoid statistical errors, and find a way to deal with everyday challenges like outliers, missing data, data altering, data mining , or developing graphical representation.

LEARN MORE: Descriptive Research vs Correlational Research The sheer amount of data generated daily is frightening. Especially when data analysis has taken center stage. in 2018. In last year, the total data supply amounted to 2.8 trillion gigabytes. Hence, it is clear that the enterprises willing to survive in the hypercompetitive world must possess an excellent capability to analyze complex research data, derive actionable insights, and adapt to the new market needs.

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Your Modern Business Guide To Data Analysis Methods And Techniques

Table of Contents

1) What Is Data Analysis?

2) Why Is Data Analysis Important?

3) What Is The Data Analysis Process?

4) Types Of Data Analysis Methods

5) Top Data Analysis Techniques To Apply

6) Quality Criteria For Data Analysis

7) Data Analysis Limitations & Barriers

8) Data Analysis Skills

9) Data Analysis In The Big Data Environment

In our data-rich age, understanding how to analyze and extract true meaning from our business’s digital insights is one of the primary drivers of success.

Despite the colossal volume of data we create every day, a mere 0.5% is actually analyzed and used for data discovery , improvement, and intelligence. While that may not seem like much, considering the amount of digital information we have at our fingertips, half a percent still accounts for a vast amount of data.

With so much data and so little time, knowing how to collect, curate, organize, and make sense of all of this potentially business-boosting information can be a minefield – but online data analysis is the solution.

In science, data analysis uses a more complex approach with advanced techniques to explore and experiment with data. On the other hand, in a business context, data is used to make data-driven decisions that will enable the company to improve its overall performance. In this post, we will cover the analysis of data from an organizational point of view while still going through the scientific and statistical foundations that are fundamental to understanding the basics of data analysis. 

To put all of that into perspective, we will answer a host of important analytical questions, explore analytical methods and techniques, while demonstrating how to perform analysis in the real world with a 17-step blueprint for success.

What Is Data Analysis?

Data analysis is the process of collecting, modeling, and analyzing data using various statistical and logical methods and techniques. Businesses rely on analytics processes and tools to extract insights that support strategic and operational decision-making.

All these various methods are largely based on two core areas: quantitative and qualitative research.

To explain the key differences between qualitative and quantitative research, here’s a video for your viewing pleasure:

Gaining a better understanding of different techniques and methods in quantitative research as well as qualitative insights will give your analyzing efforts a more clearly defined direction, so it’s worth taking the time to allow this particular knowledge to sink in. Additionally, you will be able to create a comprehensive analytical report that will skyrocket your analysis.

Apart from qualitative and quantitative categories, there are also other types of data that you should be aware of before dividing into complex data analysis processes. These categories include: 

• Big data: Refers to massive data sets that need to be analyzed using advanced software to reveal patterns and trends. It is considered to be one of the best analytical assets as it provides larger volumes of data at a faster rate. 
• Metadata: Putting it simply, metadata is data that provides insights about other data. It summarizes key information about specific data that makes it easier to find and reuse for later purposes. 
• Real time data: As its name suggests, real time data is presented as soon as it is acquired. From an organizational perspective, this is the most valuable data as it can help you make important decisions based on the latest developments. Our guide on real time analytics will tell you more about the topic. 
• Machine data: This is more complex data that is generated solely by a machine such as phones, computers, or even websites and embedded systems, without previous human interaction.

Why Is Data Analysis Important?

Before we go into detail about the categories of analysis along with its methods and techniques, you must understand the potential that analyzing data can bring to your organization.

• Informed decision-making : From a management perspective, you can benefit from analyzing your data as it helps you make decisions based on facts and not simple intuition. For instance, you can understand where to invest your capital, detect growth opportunities, predict your income, or tackle uncommon situations before they become problems. Through this, you can extract relevant insights from all areas in your organization, and with the help of dashboard software , present the data in a professional and interactive way to different stakeholders.
• Reduce costs : Another great benefit is to reduce costs. With the help of advanced technologies such as predictive analytics, businesses can spot improvement opportunities, trends, and patterns in their data and plan their strategies accordingly. In time, this will help you save money and resources on implementing the wrong strategies. And not just that, by predicting different scenarios such as sales and demand you can also anticipate production and supply. 
• Target customers better : Customers are arguably the most crucial element in any business. By using analytics to get a 360° vision of all aspects related to your customers, you can understand which channels they use to communicate with you, their demographics, interests, habits, purchasing behaviors, and more. In the long run, it will drive success to your marketing strategies, allow you to identify new potential customers, and avoid wasting resources on targeting the wrong people or sending the wrong message. You can also track customer satisfaction by analyzing your client’s reviews or your customer service department’s performance.

What Is The Data Analysis Process?

When we talk about analyzing data there is an order to follow in order to extract the needed conclusions. The analysis process consists of 5 key stages. We will cover each of them more in detail later in the post, but to start providing the needed context to understand what is coming next, here is a rundown of the 5 essential steps of data analysis. 

• Identify: Before you get your hands dirty with data, you first need to identify why you need it in the first place. The identification is the stage in which you establish the questions you will need to answer. For example, what is the customer's perception of our brand? Or what type of packaging is more engaging to our potential customers? Once the questions are outlined you are ready for the next step. 
• Collect: As its name suggests, this is the stage where you start collecting the needed data. Here, you define which sources of data you will use and how you will use them. The collection of data can come in different forms such as internal or external sources, surveys, interviews, questionnaires, and focus groups, among others.  An important note here is that the way you collect the data will be different in a quantitative and qualitative scenario. 
• Clean: Once you have the necessary data it is time to clean it and leave it ready for analysis. Not all the data you collect will be useful, when collecting big amounts of data in different formats it is very likely that you will find yourself with duplicate or badly formatted data. To avoid this, before you start working with your data you need to make sure to erase any white spaces, duplicate records, or formatting errors. This way you avoid hurting your analysis with bad-quality data. 
• Analyze : With the help of various techniques such as statistical analysis, regressions, neural networks, text analysis, and more, you can start analyzing and manipulating your data to extract relevant conclusions. At this stage, you find trends, correlations, variations, and patterns that can help you answer the questions you first thought of in the identify stage. Various technologies in the market assist researchers and average users with the management of their data. Some of them include business intelligence and visualization software, predictive analytics, and data mining, among others. 
• Interpret: Last but not least you have one of the most important steps: it is time to interpret your results. This stage is where the researcher comes up with courses of action based on the findings. For example, here you would understand if your clients prefer packaging that is red or green, plastic or paper, etc. Additionally, at this stage, you can also find some limitations and work on them. 

Now that you have a basic understanding of the key data analysis steps, let’s look at the top 17 essential methods.

17 Essential Types Of Data Analysis Methods

Before diving into the 17 essential types of methods, it is important that we go over really fast through the main analysis categories. Starting with the category of descriptive up to prescriptive analysis, the complexity and effort of data evaluation increases, but also the added value for the company.

a) Descriptive analysis - What happened.

The descriptive analysis method is the starting point for any analytic reflection, and it aims to answer the question of what happened? It does this by ordering, manipulating, and interpreting raw data from various sources to turn it into valuable insights for your organization.

Performing descriptive analysis is essential, as it enables us to present our insights in a meaningful way. Although it is relevant to mention that this analysis on its own will not allow you to predict future outcomes or tell you the answer to questions like why something happened, it will leave your data organized and ready to conduct further investigations.

b) Exploratory analysis - How to explore data relationships.

As its name suggests, the main aim of the exploratory analysis is to explore. Prior to it, there is still no notion of the relationship between the data and the variables. Once the data is investigated, exploratory analysis helps you to find connections and generate hypotheses and solutions for specific problems. A typical area of ​​application for it is data mining.

c) Diagnostic analysis - Why it happened.

Diagnostic data analytics empowers analysts and executives by helping them gain a firm contextual understanding of why something happened. If you know why something happened as well as how it happened, you will be able to pinpoint the exact ways of tackling the issue or challenge.

Designed to provide direct and actionable answers to specific questions, this is one of the world’s most important methods in research, among its other key organizational functions such as retail analytics , e.g.

c) Predictive analysis - What will happen.

The predictive method allows you to look into the future to answer the question: what will happen? In order to do this, it uses the results of the previously mentioned descriptive, exploratory, and diagnostic analysis, in addition to machine learning (ML) and artificial intelligence (AI). Through this, you can uncover future trends, potential problems or inefficiencies, connections, and casualties in your data.

With predictive analysis, you can unfold and develop initiatives that will not only enhance your various operational processes but also help you gain an all-important edge over the competition. If you understand why a trend, pattern, or event happened through data, you will be able to develop an informed projection of how things may unfold in particular areas of the business.

e) Prescriptive analysis - How will it happen.

Another of the most effective types of analysis methods in research. Prescriptive data techniques cross over from predictive analysis in the way that it revolves around using patterns or trends to develop responsive, practical business strategies.

By drilling down into prescriptive analysis, you will play an active role in the data consumption process by taking well-arranged sets of visual data and using it as a powerful fix to emerging issues in a number of key areas, including marketing, sales, customer experience, HR, fulfillment, finance, logistics analytics , and others.

As mentioned at the beginning of the post, data analysis methods can be divided into two big categories: quantitative and qualitative. Each of these categories holds a powerful analytical value that changes depending on the scenario and type of data you are working with. Below, we will discuss 17 methods that are divided into qualitative and quantitative approaches. 

Without further ado, here are the 17 essential types of data analysis methods with some use cases in the business world: 

A. Quantitative Methods 

To put it simply, quantitative analysis refers to all methods that use numerical data or data that can be turned into numbers (e.g. category variables like gender, age, etc.) to extract valuable insights. It is used to extract valuable conclusions about relationships, differences, and test hypotheses. Below we discuss some of the key quantitative methods. 

1. Cluster analysis

The action of grouping a set of data elements in a way that said elements are more similar (in a particular sense) to each other than to those in other groups – hence the term ‘cluster.’ Since there is no target variable when clustering, the method is often used to find hidden patterns in the data. The approach is also used to provide additional context to a trend or dataset.

Let's look at it from an organizational perspective. In a perfect world, marketers would be able to analyze each customer separately and give them the best-personalized service, but let's face it, with a large customer base, it is timely impossible to do that. That's where clustering comes in. By grouping customers into clusters based on demographics, purchasing behaviors, monetary value, or any other factor that might be relevant for your company, you will be able to immediately optimize your efforts and give your customers the best experience based on their needs.

2. Cohort analysis

This type of data analysis approach uses historical data to examine and compare a determined segment of users' behavior, which can then be grouped with others with similar characteristics. By using this methodology, it's possible to gain a wealth of insight into consumer needs or a firm understanding of a broader target group.

Cohort analysis can be really useful for performing analysis in marketing as it will allow you to understand the impact of your campaigns on specific groups of customers. To exemplify, imagine you send an email campaign encouraging customers to sign up for your site. For this, you create two versions of the campaign with different designs, CTAs, and ad content. Later on, you can use cohort analysis to track the performance of the campaign for a longer period of time and understand which type of content is driving your customers to sign up, repurchase, or engage in other ways.  

A useful tool to start performing cohort analysis method is Google Analytics. You can learn more about the benefits and limitations of using cohorts in GA in this useful guide . In the bottom image, you see an example of how you visualize a cohort in this tool. The segments (devices traffic) are divided into date cohorts (usage of devices) and then analyzed week by week to extract insights into performance.

3. Regression analysis

Regression uses historical data to understand how a dependent variable's value is affected when one (linear regression) or more independent variables (multiple regression) change or stay the same. By understanding each variable's relationship and how it developed in the past, you can anticipate possible outcomes and make better decisions in the future.

Let's bring it down with an example. Imagine you did a regression analysis of your sales in 2019 and discovered that variables like product quality, store design, customer service, marketing campaigns, and sales channels affected the overall result. Now you want to use regression to analyze which of these variables changed or if any new ones appeared during 2020. For example, you couldn’t sell as much in your physical store due to COVID lockdowns. Therefore, your sales could’ve either dropped in general or increased in your online channels. Through this, you can understand which independent variables affected the overall performance of your dependent variable, annual sales.

If you want to go deeper into this type of analysis, check out this article and learn more about how you can benefit from regression.

4. Neural networks

The neural network forms the basis for the intelligent algorithms of machine learning. It is a form of analytics that attempts, with minimal intervention, to understand how the human brain would generate insights and predict values. Neural networks learn from each and every data transaction, meaning that they evolve and advance over time.

A typical area of application for neural networks is predictive analytics. There are BI reporting tools that have this feature implemented within them, such as the Predictive Analytics Tool from datapine. This tool enables users to quickly and easily generate all kinds of predictions. All you have to do is select the data to be processed based on your KPIs, and the software automatically calculates forecasts based on historical and current data. Thanks to its user-friendly interface, anyone in your organization can manage it; there’s no need to be an advanced scientist. 

Here is an example of how you can use the predictive analysis tool from datapine:

**click to enlarge**

5. Factor analysis

The factor analysis also called “dimension reduction” is a type of data analysis used to describe variability among observed, correlated variables in terms of a potentially lower number of unobserved variables called factors. The aim here is to uncover independent latent variables, an ideal method for streamlining specific segments.

A good way to understand this data analysis method is a customer evaluation of a product. The initial assessment is based on different variables like color, shape, wearability, current trends, materials, comfort, the place where they bought the product, and frequency of usage. Like this, the list can be endless, depending on what you want to track. In this case, factor analysis comes into the picture by summarizing all of these variables into homogenous groups, for example, by grouping the variables color, materials, quality, and trends into a brother latent variable of design.

If you want to start analyzing data using factor analysis we recommend you take a look at this practical guide from UCLA.

6. Data mining

A method of data analysis that is the umbrella term for engineering metrics and insights for additional value, direction, and context. By using exploratory statistical evaluation, data mining aims to identify dependencies, relations, patterns, and trends to generate advanced knowledge.  When considering how to analyze data, adopting a data mining mindset is essential to success - as such, it’s an area that is worth exploring in greater detail.

An excellent use case of data mining is datapine intelligent data alerts . With the help of artificial intelligence and machine learning, they provide automated signals based on particular commands or occurrences within a dataset. For example, if you’re monitoring supply chain KPIs , you could set an intelligent alarm to trigger when invalid or low-quality data appears. By doing so, you will be able to drill down deep into the issue and fix it swiftly and effectively.

In the following picture, you can see how the intelligent alarms from datapine work. By setting up ranges on daily orders, sessions, and revenues, the alarms will notify you if the goal was not completed or if it exceeded expectations.

7. Time series analysis

As its name suggests, time series analysis is used to analyze a set of data points collected over a specified period of time. Although analysts use this method to monitor the data points in a specific interval of time rather than just monitoring them intermittently, the time series analysis is not uniquely used for the purpose of collecting data over time. Instead, it allows researchers to understand if variables changed during the duration of the study, how the different variables are dependent, and how did it reach the end result. 

In a business context, this method is used to understand the causes of different trends and patterns to extract valuable insights. Another way of using this method is with the help of time series forecasting. Powered by predictive technologies, businesses can analyze various data sets over a period of time and forecast different future events. 

A great use case to put time series analysis into perspective is seasonality effects on sales. By using time series forecasting to analyze sales data of a specific product over time, you can understand if sales rise over a specific period of time (e.g. swimwear during summertime, or candy during Halloween). These insights allow you to predict demand and prepare production accordingly.  

8. Decision Trees 

The decision tree analysis aims to act as a support tool to make smart and strategic decisions. By visually displaying potential outcomes, consequences, and costs in a tree-like model, researchers and company users can easily evaluate all factors involved and choose the best course of action. Decision trees are helpful to analyze quantitative data and they allow for an improved decision-making process by helping you spot improvement opportunities, reduce costs, and enhance operational efficiency and production.

But how does a decision tree actually works? This method works like a flowchart that starts with the main decision that you need to make and branches out based on the different outcomes and consequences of each decision. Each outcome will outline its own consequences, costs, and gains and, at the end of the analysis, you can compare each of them and make the smartest decision. 

Businesses can use them to understand which project is more cost-effective and will bring more earnings in the long run. For example, imagine you need to decide if you want to update your software app or build a new app entirely.  Here you would compare the total costs, the time needed to be invested, potential revenue, and any other factor that might affect your decision.  In the end, you would be able to see which of these two options is more realistic and attainable for your company or research.

9. Conjoint analysis 

Last but not least, we have the conjoint analysis. This approach is usually used in surveys to understand how individuals value different attributes of a product or service and it is one of the most effective methods to extract consumer preferences. When it comes to purchasing, some clients might be more price-focused, others more features-focused, and others might have a sustainable focus. Whatever your customer's preferences are, you can find them with conjoint analysis. Through this, companies can define pricing strategies, packaging options, subscription packages, and more. 

A great example of conjoint analysis is in marketing and sales. For instance, a cupcake brand might use conjoint analysis and find that its clients prefer gluten-free options and cupcakes with healthier toppings over super sugary ones. Thus, the cupcake brand can turn these insights into advertisements and promotions to increase sales of this particular type of product. And not just that, conjoint analysis can also help businesses segment their customers based on their interests. This allows them to send different messaging that will bring value to each of the segments. 

10. Correspondence Analysis

Also known as reciprocal averaging, correspondence analysis is a method used to analyze the relationship between categorical variables presented within a contingency table. A contingency table is a table that displays two (simple correspondence analysis) or more (multiple correspondence analysis) categorical variables across rows and columns that show the distribution of the data, which is usually answers to a survey or questionnaire on a specific topic. 

This method starts by calculating an “expected value” which is done by multiplying row and column averages and dividing it by the overall original value of the specific table cell. The “expected value” is then subtracted from the original value resulting in a “residual number” which is what allows you to extract conclusions about relationships and distribution. The results of this analysis are later displayed using a map that represents the relationship between the different values. The closest two values are in the map, the bigger the relationship. Let’s put it into perspective with an example. 

Imagine you are carrying out a market research analysis about outdoor clothing brands and how they are perceived by the public. For this analysis, you ask a group of people to match each brand with a certain attribute which can be durability, innovation, quality materials, etc. When calculating the residual numbers, you can see that brand A has a positive residual for innovation but a negative one for durability. This means that brand A is not positioned as a durable brand in the market, something that competitors could take advantage of. 

11. Multidimensional Scaling (MDS)

MDS is a method used to observe the similarities or disparities between objects which can be colors, brands, people, geographical coordinates, and more. The objects are plotted using an “MDS map” that positions similar objects together and disparate ones far apart. The (dis) similarities between objects are represented using one or more dimensions that can be observed using a numerical scale. For example, if you want to know how people feel about the COVID-19 vaccine, you can use 1 for “don’t believe in the vaccine at all”  and 10 for “firmly believe in the vaccine” and a scale of 2 to 9 for in between responses.  When analyzing an MDS map the only thing that matters is the distance between the objects, the orientation of the dimensions is arbitrary and has no meaning at all. 

Multidimensional scaling is a valuable technique for market research, especially when it comes to evaluating product or brand positioning. For instance, if a cupcake brand wants to know how they are positioned compared to competitors, it can define 2-3 dimensions such as taste, ingredients, shopping experience, or more, and do a multidimensional scaling analysis to find improvement opportunities as well as areas in which competitors are currently leading. 

Another business example is in procurement when deciding on different suppliers. Decision makers can generate an MDS map to see how the different prices, delivery times, technical services, and more of the different suppliers differ and pick the one that suits their needs the best. 

A final example proposed by a research paper on "An Improved Study of Multilevel Semantic Network Visualization for Analyzing Sentiment Word of Movie Review Data". Researchers picked a two-dimensional MDS map to display the distances and relationships between different sentiments in movie reviews. They used 36 sentiment words and distributed them based on their emotional distance as we can see in the image below where the words "outraged" and "sweet" are on opposite sides of the map, marking the distance between the two emotions very clearly.

Aside from being a valuable technique to analyze dissimilarities, MDS also serves as a dimension-reduction technique for large dimensional data. 

B. Qualitative Methods

Qualitative data analysis methods are defined as the observation of non-numerical data that is gathered and produced using methods of observation such as interviews, focus groups, questionnaires, and more. As opposed to quantitative methods, qualitative data is more subjective and highly valuable in analyzing customer retention and product development.

12. Text analysis

Text analysis, also known in the industry as text mining, works by taking large sets of textual data and arranging them in a way that makes it easier to manage. By working through this cleansing process in stringent detail, you will be able to extract the data that is truly relevant to your organization and use it to develop actionable insights that will propel you forward.

Modern software accelerate the application of text analytics. Thanks to the combination of machine learning and intelligent algorithms, you can perform advanced analytical processes such as sentiment analysis. This technique allows you to understand the intentions and emotions of a text, for example, if it's positive, negative, or neutral, and then give it a score depending on certain factors and categories that are relevant to your brand. Sentiment analysis is often used to monitor brand and product reputation and to understand how successful your customer experience is. To learn more about the topic check out this insightful article .

By analyzing data from various word-based sources, including product reviews, articles, social media communications, and survey responses, you will gain invaluable insights into your audience, as well as their needs, preferences, and pain points. This will allow you to create campaigns, services, and communications that meet your prospects’ needs on a personal level, growing your audience while boosting customer retention. There are various other “sub-methods” that are an extension of text analysis. Each of them serves a more specific purpose and we will look at them in detail next. 

13. Content Analysis

This is a straightforward and very popular method that examines the presence and frequency of certain words, concepts, and subjects in different content formats such as text, image, audio, or video. For example, the number of times the name of a celebrity is mentioned on social media or online tabloids. It does this by coding text data that is later categorized and tabulated in a way that can provide valuable insights, making it the perfect mix of quantitative and qualitative analysis.

There are two types of content analysis. The first one is the conceptual analysis which focuses on explicit data, for instance, the number of times a concept or word is mentioned in a piece of content. The second one is relational analysis, which focuses on the relationship between different concepts or words and how they are connected within a specific context. 

Content analysis is often used by marketers to measure brand reputation and customer behavior. For example, by analyzing customer reviews. It can also be used to analyze customer interviews and find directions for new product development. It is also important to note, that in order to extract the maximum potential out of this analysis method, it is necessary to have a clearly defined research question. 

14. Thematic Analysis

Very similar to content analysis, thematic analysis also helps in identifying and interpreting patterns in qualitative data with the main difference being that the first one can also be applied to quantitative analysis. The thematic method analyzes large pieces of text data such as focus group transcripts or interviews and groups them into themes or categories that come up frequently within the text. It is a great method when trying to figure out peoples view’s and opinions about a certain topic. For example, if you are a brand that cares about sustainability, you can do a survey of your customers to analyze their views and opinions about sustainability and how they apply it to their lives. You can also analyze customer service calls transcripts to find common issues and improve your service. 

Thematic analysis is a very subjective technique that relies on the researcher’s judgment. Therefore,  to avoid biases, it has 6 steps that include familiarization, coding, generating themes, reviewing themes, defining and naming themes, and writing up. It is also important to note that, because it is a flexible approach, the data can be interpreted in multiple ways and it can be hard to select what data is more important to emphasize. 

15. Narrative Analysis 

A bit more complex in nature than the two previous ones, narrative analysis is used to explore the meaning behind the stories that people tell and most importantly, how they tell them. By looking into the words that people use to describe a situation you can extract valuable conclusions about their perspective on a specific topic. Common sources for narrative data include autobiographies, family stories, opinion pieces, and testimonials, among others. 

From a business perspective, narrative analysis can be useful to analyze customer behaviors and feelings towards a specific product, service, feature, or others. It provides unique and deep insights that can be extremely valuable. However, it has some drawbacks.  

The biggest weakness of this method is that the sample sizes are usually very small due to the complexity and time-consuming nature of the collection of narrative data. Plus, the way a subject tells a story will be significantly influenced by his or her specific experiences, making it very hard to replicate in a subsequent study. 

16. Discourse Analysis

Discourse analysis is used to understand the meaning behind any type of written, verbal, or symbolic discourse based on its political, social, or cultural context. It mixes the analysis of languages and situations together. This means that the way the content is constructed and the meaning behind it is significantly influenced by the culture and society it takes place in. For example, if you are analyzing political speeches you need to consider different context elements such as the politician's background, the current political context of the country, the audience to which the speech is directed, and so on. 

From a business point of view, discourse analysis is a great market research tool. It allows marketers to understand how the norms and ideas of the specific market work and how their customers relate to those ideas. It can be very useful to build a brand mission or develop a unique tone of voice. 

17. Grounded Theory Analysis

Traditionally, researchers decide on a method and hypothesis and start to collect the data to prove that hypothesis. The grounded theory is the only method that doesn’t require an initial research question or hypothesis as its value lies in the generation of new theories. With the grounded theory method, you can go into the analysis process with an open mind and explore the data to generate new theories through tests and revisions. In fact, it is not necessary to collect the data and then start to analyze it. Researchers usually start to find valuable insights as they are gathering the data. 

All of these elements make grounded theory a very valuable method as theories are fully backed by data instead of initial assumptions. It is a great technique to analyze poorly researched topics or find the causes behind specific company outcomes. For example, product managers and marketers might use the grounded theory to find the causes of high levels of customer churn and look into customer surveys and reviews to develop new theories about the causes. 

How To Analyze Data? Top 17 Data Analysis Techniques To Apply

Now that we’ve answered the questions “what is data analysis’”, why is it important, and covered the different data analysis types, it’s time to dig deeper into how to perform your analysis by working through these 17 essential techniques.

1. Collaborate your needs

Before you begin analyzing or drilling down into any techniques, it’s crucial to sit down collaboratively with all key stakeholders within your organization, decide on your primary campaign or strategic goals, and gain a fundamental understanding of the types of insights that will best benefit your progress or provide you with the level of vision you need to evolve your organization.

2. Establish your questions

Once you’ve outlined your core objectives, you should consider which questions will need answering to help you achieve your mission. This is one of the most important techniques as it will shape the very foundations of your success.

To help you ask the right things and ensure your data works for you, you have to ask the right data analysis questions .

3. Data democratization

After giving your data analytics methodology some real direction, and knowing which questions need answering to extract optimum value from the information available to your organization, you should continue with democratization.

Data democratization is an action that aims to connect data from various sources efficiently and quickly so that anyone in your organization can access it at any given moment. You can extract data in text, images, videos, numbers, or any other format. And then perform cross-database analysis to achieve more advanced insights to share with the rest of the company interactively.  

Once you have decided on your most valuable sources, you need to take all of this into a structured format to start collecting your insights. For this purpose, datapine offers an easy all-in-one data connectors feature to integrate all your internal and external sources and manage them at your will. Additionally, datapine’s end-to-end solution automatically updates your data, allowing you to save time and focus on performing the right analysis to grow your company.

4. Think of governance 

When collecting data in a business or research context you always need to think about security and privacy. With data breaches becoming a topic of concern for businesses, the need to protect your client's or subject’s sensitive information becomes critical. 

To ensure that all this is taken care of, you need to think of a data governance strategy. According to Gartner , this concept refers to “ the specification of decision rights and an accountability framework to ensure the appropriate behavior in the valuation, creation, consumption, and control of data and analytics .” In simpler words, data governance is a collection of processes, roles, and policies, that ensure the efficient use of data while still achieving the main company goals. It ensures that clear roles are in place for who can access the information and how they can access it. In time, this not only ensures that sensitive information is protected but also allows for an efficient analysis as a whole. 

5. Clean your data

After harvesting from so many sources you will be left with a vast amount of information that can be overwhelming to deal with. At the same time, you can be faced with incorrect data that can be misleading to your analysis. The smartest thing you can do to avoid dealing with this in the future is to clean the data. This is fundamental before visualizing it, as it will ensure that the insights you extract from it are correct.

There are many things that you need to look for in the cleaning process. The most important one is to eliminate any duplicate observations; this usually appears when using multiple internal and external sources of information. You can also add any missing codes, fix empty fields, and eliminate incorrectly formatted data.

Another usual form of cleaning is done with text data. As we mentioned earlier, most companies today analyze customer reviews, social media comments, questionnaires, and several other text inputs. In order for algorithms to detect patterns, text data needs to be revised to avoid invalid characters or any syntax or spelling errors. 

Most importantly, the aim of cleaning is to prevent you from arriving at false conclusions that can damage your company in the long run. By using clean data, you will also help BI solutions to interact better with your information and create better reports for your organization.

6. Set your KPIs

Once you’ve set your sources, cleaned your data, and established clear-cut questions you want your insights to answer, you need to set a host of key performance indicators (KPIs) that will help you track, measure, and shape your progress in a number of key areas.

KPIs are critical to both qualitative and quantitative analysis research. This is one of the primary methods of data analysis you certainly shouldn’t overlook.

To help you set the best possible KPIs for your initiatives and activities, here is an example of a relevant logistics KPI : transportation-related costs. If you want to see more go explore our collection of key performance indicator examples .

7. Omit useless data

Having bestowed your data analysis tools and techniques with true purpose and defined your mission, you should explore the raw data you’ve collected from all sources and use your KPIs as a reference for chopping out any information you deem to be useless.

Trimming the informational fat is one of the most crucial methods of analysis as it will allow you to focus your analytical efforts and squeeze every drop of value from the remaining ‘lean’ information.

Any stats, facts, figures, or metrics that don’t align with your business goals or fit with your KPI management strategies should be eliminated from the equation.

8. Build a data management roadmap

While, at this point, this particular step is optional (you will have already gained a wealth of insight and formed a fairly sound strategy by now), creating a data governance roadmap will help your data analysis methods and techniques become successful on a more sustainable basis. These roadmaps, if developed properly, are also built so they can be tweaked and scaled over time.

Invest ample time in developing a roadmap that will help you store, manage, and handle your data internally, and you will make your analysis techniques all the more fluid and functional – one of the most powerful types of data analysis methods available today.

9. Integrate technology

There are many ways to analyze data, but one of the most vital aspects of analytical success in a business context is integrating the right decision support software and technology.

Robust analysis platforms will not only allow you to pull critical data from your most valuable sources while working with dynamic KPIs that will offer you actionable insights; it will also present them in a digestible, visual, interactive format from one central, live dashboard . A data methodology you can count on.

By integrating the right technology within your data analysis methodology, you’ll avoid fragmenting your insights, saving you time and effort while allowing you to enjoy the maximum value from your business’s most valuable insights.

For a look at the power of software for the purpose of analysis and to enhance your methods of analyzing, glance over our selection of dashboard examples .

10. Answer your questions

By considering each of the above efforts, working with the right technology, and fostering a cohesive internal culture where everyone buys into the different ways to analyze data as well as the power of digital intelligence, you will swiftly start to answer your most burning business questions. Arguably, the best way to make your data concepts accessible across the organization is through data visualization.

11. Visualize your data

Online data visualization is a powerful tool as it lets you tell a story with your metrics, allowing users across the organization to extract meaningful insights that aid business evolution – and it covers all the different ways to analyze data.

The purpose of analyzing is to make your entire organization more informed and intelligent, and with the right platform or dashboard, this is simpler than you think, as demonstrated by our marketing dashboard .

This visual, dynamic, and interactive online dashboard is a data analysis example designed to give Chief Marketing Officers (CMO) an overview of relevant metrics to help them understand if they achieved their monthly goals.

In detail, this example generated with a modern dashboard creator displays interactive charts for monthly revenues, costs, net income, and net income per customer; all of them are compared with the previous month so that you can understand how the data fluctuated. In addition, it shows a detailed summary of the number of users, customers, SQLs, and MQLs per month to visualize the whole picture and extract relevant insights or trends for your marketing reports .

The CMO dashboard is perfect for c-level management as it can help them monitor the strategic outcome of their marketing efforts and make data-driven decisions that can benefit the company exponentially.

12. Be careful with the interpretation

We already dedicated an entire post to data interpretation as it is a fundamental part of the process of data analysis. It gives meaning to the analytical information and aims to drive a concise conclusion from the analysis results. Since most of the time companies are dealing with data from many different sources, the interpretation stage needs to be done carefully and properly in order to avoid misinterpretations. 

To help you through the process, here we list three common practices that you need to avoid at all costs when looking at your data:

• Correlation vs. causation: The human brain is formatted to find patterns. This behavior leads to one of the most common mistakes when performing interpretation: confusing correlation with causation. Although these two aspects can exist simultaneously, it is not correct to assume that because two things happened together, one provoked the other. A piece of advice to avoid falling into this mistake is never to trust just intuition, trust the data. If there is no objective evidence of causation, then always stick to correlation. 
• Confirmation bias: This phenomenon describes the tendency to select and interpret only the data necessary to prove one hypothesis, often ignoring the elements that might disprove it. Even if it's not done on purpose, confirmation bias can represent a real problem, as excluding relevant information can lead to false conclusions and, therefore, bad business decisions. To avoid it, always try to disprove your hypothesis instead of proving it, share your analysis with other team members, and avoid drawing any conclusions before the entire analytical project is finalized.
• Statistical significance: To put it in short words, statistical significance helps analysts understand if a result is actually accurate or if it happened because of a sampling error or pure chance. The level of statistical significance needed might depend on the sample size and the industry being analyzed. In any case, ignoring the significance of a result when it might influence decision-making can be a huge mistake.

13. Build a narrative

Now, we’re going to look at how you can bring all of these elements together in a way that will benefit your business - starting with a little something called data storytelling.

The human brain responds incredibly well to strong stories or narratives. Once you’ve cleansed, shaped, and visualized your most invaluable data using various BI dashboard tools , you should strive to tell a story - one with a clear-cut beginning, middle, and end.

By doing so, you will make your analytical efforts more accessible, digestible, and universal, empowering more people within your organization to use your discoveries to their actionable advantage.

14. Consider autonomous technology

Autonomous technologies, such as artificial intelligence (AI) and machine learning (ML), play a significant role in the advancement of understanding how to analyze data more effectively.

Gartner predicts that by the end of this year, 80% of emerging technologies will be developed with AI foundations. This is a testament to the ever-growing power and value of autonomous technologies.

At the moment, these technologies are revolutionizing the analysis industry. Some examples that we mentioned earlier are neural networks, intelligent alarms, and sentiment analysis.

15. Share the load

If you work with the right tools and dashboards, you will be able to present your metrics in a digestible, value-driven format, allowing almost everyone in the organization to connect with and use relevant data to their advantage.

Modern dashboards consolidate data from various sources, providing access to a wealth of insights in one centralized location, no matter if you need to monitor recruitment metrics or generate reports that need to be sent across numerous departments. Moreover, these cutting-edge tools offer access to dashboards from a multitude of devices, meaning that everyone within the business can connect with practical insights remotely - and share the load.

Once everyone is able to work with a data-driven mindset, you will catalyze the success of your business in ways you never thought possible. And when it comes to knowing how to analyze data, this kind of collaborative approach is essential.

16. Data analysis tools

In order to perform high-quality analysis of data, it is fundamental to use tools and software that will ensure the best results. Here we leave you a small summary of four fundamental categories of data analysis tools for your organization.

• Business Intelligence: BI tools allow you to process significant amounts of data from several sources in any format. Through this, you can not only analyze and monitor your data to extract relevant insights but also create interactive reports and dashboards to visualize your KPIs and use them for your company's good. datapine is an amazing online BI software that is focused on delivering powerful online analysis features that are accessible to beginner and advanced users. Like this, it offers a full-service solution that includes cutting-edge analysis of data, KPIs visualization, live dashboards, reporting, and artificial intelligence technologies to predict trends and minimize risk.
• Statistical analysis: These tools are usually designed for scientists, statisticians, market researchers, and mathematicians, as they allow them to perform complex statistical analyses with methods like regression analysis, predictive analysis, and statistical modeling. A good tool to perform this type of analysis is R-Studio as it offers a powerful data modeling and hypothesis testing feature that can cover both academic and general data analysis. This tool is one of the favorite ones in the industry, due to its capability for data cleaning, data reduction, and performing advanced analysis with several statistical methods. Another relevant tool to mention is SPSS from IBM. The software offers advanced statistical analysis for users of all skill levels. Thanks to a vast library of machine learning algorithms, text analysis, and a hypothesis testing approach it can help your company find relevant insights to drive better decisions. SPSS also works as a cloud service that enables you to run it anywhere.
• SQL Consoles: SQL is a programming language often used to handle structured data in relational databases. Tools like these are popular among data scientists as they are extremely effective in unlocking these databases' value. Undoubtedly, one of the most used SQL software in the market is MySQL Workbench . This tool offers several features such as a visual tool for database modeling and monitoring, complete SQL optimization, administration tools, and visual performance dashboards to keep track of KPIs.
• Data Visualization: These tools are used to represent your data through charts, graphs, and maps that allow you to find patterns and trends in the data. datapine's already mentioned BI platform also offers a wealth of powerful online data visualization tools with several benefits. Some of them include: delivering compelling data-driven presentations to share with your entire company, the ability to see your data online with any device wherever you are, an interactive dashboard design feature that enables you to showcase your results in an interactive and understandable way, and to perform online self-service reports that can be used simultaneously with several other people to enhance team productivity.

17. Refine your process constantly 

Last is a step that might seem obvious to some people, but it can be easily ignored if you think you are done. Once you have extracted the needed results, you should always take a retrospective look at your project and think about what you can improve. As you saw throughout this long list of techniques, data analysis is a complex process that requires constant refinement. For this reason, you should always go one step further and keep improving. 

Quality Criteria For Data Analysis

So far we’ve covered a list of methods and techniques that should help you perform efficient data analysis. But how do you measure the quality and validity of your results? This is done with the help of some science quality criteria. Here we will go into a more theoretical area that is critical to understanding the fundamentals of statistical analysis in science. However, you should also be aware of these steps in a business context, as they will allow you to assess the quality of your results in the correct way. Let’s dig in. 

• Internal validity: The results of a survey are internally valid if they measure what they are supposed to measure and thus provide credible results. In other words , internal validity measures the trustworthiness of the results and how they can be affected by factors such as the research design, operational definitions, how the variables are measured, and more. For instance, imagine you are doing an interview to ask people if they brush their teeth two times a day. While most of them will answer yes, you can still notice that their answers correspond to what is socially acceptable, which is to brush your teeth at least twice a day. In this case, you can’t be 100% sure if respondents actually brush their teeth twice a day or if they just say that they do, therefore, the internal validity of this interview is very low. 
• External validity: Essentially, external validity refers to the extent to which the results of your research can be applied to a broader context. It basically aims to prove that the findings of a study can be applied in the real world. If the research can be applied to other settings, individuals, and times, then the external validity is high. 
• Reliability : If your research is reliable, it means that it can be reproduced. If your measurement were repeated under the same conditions, it would produce similar results. This means that your measuring instrument consistently produces reliable results. For example, imagine a doctor building a symptoms questionnaire to detect a specific disease in a patient. Then, various other doctors use this questionnaire but end up diagnosing the same patient with a different condition. This means the questionnaire is not reliable in detecting the initial disease. Another important note here is that in order for your research to be reliable, it also needs to be objective. If the results of a study are the same, independent of who assesses them or interprets them, the study can be considered reliable. Let’s see the objectivity criteria in more detail now. 
• Objectivity: In data science, objectivity means that the researcher needs to stay fully objective when it comes to its analysis. The results of a study need to be affected by objective criteria and not by the beliefs, personality, or values of the researcher. Objectivity needs to be ensured when you are gathering the data, for example, when interviewing individuals, the questions need to be asked in a way that doesn't influence the results. Paired with this, objectivity also needs to be thought of when interpreting the data. If different researchers reach the same conclusions, then the study is objective. For this last point, you can set predefined criteria to interpret the results to ensure all researchers follow the same steps. 

The discussed quality criteria cover mostly potential influences in a quantitative context. Analysis in qualitative research has by default additional subjective influences that must be controlled in a different way. Therefore, there are other quality criteria for this kind of research such as credibility, transferability, dependability, and confirmability. You can see each of them more in detail on this resource . 

Data Analysis Limitations & Barriers

Analyzing data is not an easy task. As you’ve seen throughout this post, there are many steps and techniques that you need to apply in order to extract useful information from your research. While a well-performed analysis can bring various benefits to your organization it doesn't come without limitations. In this section, we will discuss some of the main barriers you might encounter when conducting an analysis. Let’s see them more in detail. 

• Lack of clear goals: No matter how good your data or analysis might be if you don’t have clear goals or a hypothesis the process might be worthless. While we mentioned some methods that don’t require a predefined hypothesis, it is always better to enter the analytical process with some clear guidelines of what you are expecting to get out of it, especially in a business context in which data is utilized to support important strategic decisions. 
• Objectivity: Arguably one of the biggest barriers when it comes to data analysis in research is to stay objective. When trying to prove a hypothesis, researchers might find themselves, intentionally or unintentionally, directing the results toward an outcome that they want. To avoid this, always question your assumptions and avoid confusing facts with opinions. You can also show your findings to a research partner or external person to confirm that your results are objective. 
• Data representation: A fundamental part of the analytical procedure is the way you represent your data. You can use various graphs and charts to represent your findings, but not all of them will work for all purposes. Choosing the wrong visual can not only damage your analysis but can mislead your audience, therefore, it is important to understand when to use each type of data depending on your analytical goals. Our complete guide on the types of graphs and charts lists 20 different visuals with examples of when to use them. 
• Flawed correlation : Misleading statistics can significantly damage your research. We’ve already pointed out a few interpretation issues previously in the post, but it is an important barrier that we can't avoid addressing here as well. Flawed correlations occur when two variables appear related to each other but they are not. Confusing correlations with causation can lead to a wrong interpretation of results which can lead to building wrong strategies and loss of resources, therefore, it is very important to identify the different interpretation mistakes and avoid them. 
• Sample size: A very common barrier to a reliable and efficient analysis process is the sample size. In order for the results to be trustworthy, the sample size should be representative of what you are analyzing. For example, imagine you have a company of 1000 employees and you ask the question “do you like working here?” to 50 employees of which 49 say yes, which means 95%. Now, imagine you ask the same question to the 1000 employees and 950 say yes, which also means 95%. Saying that 95% of employees like working in the company when the sample size was only 50 is not a representative or trustworthy conclusion. The significance of the results is way more accurate when surveying a bigger sample size.   
• Privacy concerns: In some cases, data collection can be subjected to privacy regulations. Businesses gather all kinds of information from their customers from purchasing behaviors to addresses and phone numbers. If this falls into the wrong hands due to a breach, it can affect the security and confidentiality of your clients. To avoid this issue, you need to collect only the data that is needed for your research and, if you are using sensitive facts, make it anonymous so customers are protected. The misuse of customer data can severely damage a business's reputation, so it is important to keep an eye on privacy. 
• Lack of communication between teams : When it comes to performing data analysis on a business level, it is very likely that each department and team will have different goals and strategies. However, they are all working for the same common goal of helping the business run smoothly and keep growing. When teams are not connected and communicating with each other, it can directly affect the way general strategies are built. To avoid these issues, tools such as data dashboards enable teams to stay connected through data in a visually appealing way. 
• Innumeracy : Businesses are working with data more and more every day. While there are many BI tools available to perform effective analysis, data literacy is still a constant barrier. Not all employees know how to apply analysis techniques or extract insights from them. To prevent this from happening, you can implement different training opportunities that will prepare every relevant user to deal with data. 

Key Data Analysis Skills

As you've learned throughout this lengthy guide, analyzing data is a complex task that requires a lot of knowledge and skills. That said, thanks to the rise of self-service tools the process is way more accessible and agile than it once was. Regardless, there are still some key skills that are valuable to have when working with data, we list the most important ones below.

• Critical and statistical thinking: To successfully analyze data you need to be creative and think out of the box. Yes, that might sound like a weird statement considering that data is often tight to facts. However, a great level of critical thinking is required to uncover connections, come up with a valuable hypothesis, and extract conclusions that go a step further from the surface. This, of course, needs to be complemented by statistical thinking and an understanding of numbers. 
• Data cleaning: Anyone who has ever worked with data before will tell you that the cleaning and preparation process accounts for 80% of a data analyst's work, therefore, the skill is fundamental. But not just that, not cleaning the data adequately can also significantly damage the analysis which can lead to poor decision-making in a business scenario. While there are multiple tools that automate the cleaning process and eliminate the possibility of human error, it is still a valuable skill to dominate. 
• Data visualization: Visuals make the information easier to understand and analyze, not only for professional users but especially for non-technical ones. Having the necessary skills to not only choose the right chart type but know when to apply it correctly is key. This also means being able to design visually compelling charts that make the data exploration process more efficient. 
• SQL: The Structured Query Language or SQL is a programming language used to communicate with databases. It is fundamental knowledge as it enables you to update, manipulate, and organize data from relational databases which are the most common databases used by companies. It is fairly easy to learn and one of the most valuable skills when it comes to data analysis. 
• Communication skills: This is a skill that is especially valuable in a business environment. Being able to clearly communicate analytical outcomes to colleagues is incredibly important, especially when the information you are trying to convey is complex for non-technical people. This applies to in-person communication as well as written format, for example, when generating a dashboard or report. While this might be considered a “soft” skill compared to the other ones we mentioned, it should not be ignored as you most likely will need to share analytical findings with others no matter the context. 

Data Analysis In The Big Data Environment

Big data is invaluable to today’s businesses, and by using different methods for data analysis, it’s possible to view your data in a way that can help you turn insight into positive action.

To inspire your efforts and put the importance of big data into context, here are some insights that you should know:

• By 2026 the industry of big data is expected to be worth approximately $273.4 billion.
• 94% of enterprises say that analyzing data is important for their growth and digital transformation. 
• Companies that exploit the full potential of their data can increase their operating margins by 60% .
• We already told you the benefits of Artificial Intelligence through this article. This industry's financial impact is expected to grow up to $40 billion by 2025.

Data analysis concepts may come in many forms, but fundamentally, any solid methodology will help to make your business more streamlined, cohesive, insightful, and successful than ever before.

Key Takeaways From Data Analysis 

As we reach the end of our data analysis journey, we leave a small summary of the main methods and techniques to perform excellent analysis and grow your business.

17 Essential Types of Data Analysis Methods:

• Cluster analysis
• Cohort analysis
• Regression analysis
• Factor analysis
• Neural Networks
• Data Mining
• Text analysis
• Time series analysis
• Decision trees
• Conjoint analysis 
• Correspondence Analysis
• Multidimensional Scaling 
• Content analysis 
• Thematic analysis
• Narrative analysis 
• Grounded theory analysis
• Discourse analysis 

Top 17 Data Analysis Techniques:

• Collaborate your needs
• Establish your questions
• Data democratization
• Think of data governance 
• Clean your data
• Set your KPIs
• Omit useless data
• Build a data management roadmap
• Integrate technology
• Answer your questions
• Visualize your data
• Interpretation of data
• Consider autonomous technology
• Build a narrative
• Share the load
• Data Analysis tools
• Refine your process constantly 

We’ve pondered the data analysis definition and drilled down into the practical applications of data-centric analytics, and one thing is clear: by taking measures to arrange your data and making your metrics work for you, it’s possible to transform raw information into action - the kind of that will push your business to the next level.

Yes, good data analytics techniques result in enhanced business intelligence (BI). To help you understand this notion in more detail, read our exploration of business intelligence reporting .

And, if you’re ready to perform your own analysis, drill down into your facts and figures while interacting with your data on astonishing visuals, you can try our software for a free, 14-day trial .

Data & Finance for Work & Life

Data Analysis: Types, Methods & Techniques (a Complete List)

( Updated Version )

While the term sounds intimidating, “data analysis” is nothing more than making sense of information in a table. It consists of filtering, sorting, grouping, and manipulating data tables with basic algebra and statistics.

In fact, you don’t need experience to understand the basics. You have already worked with data extensively in your life, and “analysis” is nothing more than a fancy word for good sense and basic logic.

Over time, people have intuitively categorized the best logical practices for treating data. These categories are what we call today types , methods , and techniques .

This article provides a comprehensive list of types, methods, and techniques, and explains the difference between them.

For a practical intro to data analysis (including types, methods, & techniques), check out our Intro to Data Analysis eBook for free.

Descriptive, Diagnostic, Predictive, & Prescriptive Analysis

If you Google “types of data analysis,” the first few results will explore descriptive , diagnostic , predictive , and prescriptive analysis. Why? Because these names are easy to understand and are used a lot in “the real world.”

Descriptive analysis is an informational method, diagnostic analysis explains “why” a phenomenon occurs, predictive analysis seeks to forecast the result of an action, and prescriptive analysis identifies solutions to a specific problem.

That said, these are only four branches of a larger analytical tree.

Good data analysts know how to position these four types within other analytical methods and tactics, allowing them to leverage strengths and weaknesses in each to uproot the most valuable insights.

Let’s explore the full analytical tree to understand how to appropriately assess and apply these four traditional types.

Tree diagram of Data Analysis Types, Methods, and Techniques

Here’s a picture to visualize the structure and hierarchy of data analysis types, methods, and techniques.

If it’s too small you can view the picture in a new tab . Open it to follow along!

Note: basic descriptive statistics such as mean , median , and mode , as well as standard deviation , are not shown because most people are already familiar with them. In the diagram, they would fall under the “descriptive” analysis type.

Tree Diagram Explained

The highest-level classification of data analysis is quantitative vs qualitative . Quantitative implies numbers while qualitative implies information other than numbers.

Quantitative data analysis then splits into mathematical analysis and artificial intelligence (AI) analysis . Mathematical types then branch into descriptive , diagnostic , predictive , and prescriptive .

Methods falling under mathematical analysis include clustering , classification , forecasting , and optimization . Qualitative data analysis methods include content analysis , narrative analysis , discourse analysis , framework analysis , and/or grounded theory .

Moreover, mathematical techniques include regression , Nïave Bayes , Simple Exponential Smoothing , cohorts , factors , linear discriminants , and more, whereas techniques falling under the AI type include artificial neural networks , decision trees , evolutionary programming , and fuzzy logic . Techniques under qualitative analysis include text analysis , coding , idea pattern analysis , and word frequency .

It’s a lot to remember! Don’t worry, once you understand the relationship and motive behind all these terms, it’ll be like riding a bike.

We’ll move down the list from top to bottom and I encourage you to open the tree diagram above in a new tab so you can follow along .

But first, let’s just address the elephant in the room: what’s the difference between methods and techniques anyway?

Difference between methods and techniques

Though often used interchangeably, methods ands techniques are not the same. By definition, methods are the process by which techniques are applied, and techniques are the practical application of those methods.

For example, consider driving. Methods include staying in your lane, stopping at a red light, and parking in a spot. Techniques include turning the steering wheel, braking, and pushing the gas pedal.

Data sets: observations and fields

It’s important to understand the basic structure of data tables to comprehend the rest of the article. A data set consists of one far-left column containing observations, then a series of columns containing the fields (aka “traits” or “characteristics”) that describe each observations. For example, imagine we want a data table for fruit. It might look like this:

Now let’s turn to types, methods, and techniques. Each heading below consists of a description, relative importance, the nature of data it explores, and the motivation for using it.

Quantitative Analysis

• It accounts for more than 50% of all data analysis and is by far the most widespread and well-known type of data analysis.
• As you have seen, it holds descriptive, diagnostic, predictive, and prescriptive methods, which in turn hold some of the most important techniques available today, such as clustering and forecasting.
• It can be broken down into mathematical and AI analysis.
• Importance : Very high . Quantitative analysis is a must for anyone interesting in becoming or improving as a data analyst.
• Nature of Data: data treated under quantitative analysis is, quite simply, quantitative. It encompasses all numeric data.
• Motive: to extract insights. (Note: we’re at the top of the pyramid, this gets more insightful as we move down.)

Qualitative Analysis

• It accounts for less than 30% of all data analysis and is common in social sciences .
• It can refer to the simple recognition of qualitative elements, which is not analytic in any way, but most often refers to methods that assign numeric values to non-numeric data for analysis.
• Because of this, some argue that it’s ultimately a quantitative type.
• Importance: Medium. In general, knowing qualitative data analysis is not common or even necessary for corporate roles. However, for researchers working in social sciences, its importance is very high .
• Nature of Data: data treated under qualitative analysis is non-numeric. However, as part of the analysis, analysts turn non-numeric data into numbers, at which point many argue it is no longer qualitative analysis.
• Motive: to extract insights. (This will be more important as we move down the pyramid.)

Mathematical Analysis

• Description: mathematical data analysis is a subtype of qualitative data analysis that designates methods and techniques based on statistics, algebra, and logical reasoning to extract insights. It stands in opposition to artificial intelligence analysis.
• Importance: Very High. The most widespread methods and techniques fall under mathematical analysis. In fact, it’s so common that many people use “quantitative” and “mathematical” analysis interchangeably.
• Nature of Data: numeric. By definition, all data under mathematical analysis are numbers.
• Motive: to extract measurable insights that can be used to act upon.

Artificial Intelligence & Machine Learning Analysis

• Description: artificial intelligence and machine learning analyses designate techniques based on the titular skills. They are not traditionally mathematical, but they are quantitative since they use numbers. Applications of AI & ML analysis techniques are developing, but they’re not yet mainstream enough to show promise across the field.
• Importance: Medium . As of today (September 2020), you don’t need to be fluent in AI & ML data analysis to be a great analyst. BUT, if it’s a field that interests you, learn it. Many believe that in 10 year’s time its importance will be very high .
• Nature of Data: numeric.
• Motive: to create calculations that build on themselves in order and extract insights without direct input from a human.

Descriptive Analysis

• Description: descriptive analysis is a subtype of mathematical data analysis that uses methods and techniques to provide information about the size, dispersion, groupings, and behavior of data sets. This may sounds complicated, but just think about mean, median, and mode: all three are types of descriptive analysis. They provide information about the data set. We’ll look at specific techniques below.
• Importance: Very high. Descriptive analysis is among the most commonly used data analyses in both corporations and research today.
• Nature of Data: the nature of data under descriptive statistics is sets. A set is simply a collection of numbers that behaves in predictable ways. Data reflects real life, and there are patterns everywhere to be found. Descriptive analysis describes those patterns.
• Motive: the motive behind descriptive analysis is to understand how numbers in a set group together, how far apart they are from each other, and how often they occur. As with most statistical analysis, the more data points there are, the easier it is to describe the set.

Diagnostic Analysis

• Description: diagnostic analysis answers the question “why did it happen?” It is an advanced type of mathematical data analysis that manipulates multiple techniques, but does not own any single one. Analysts engage in diagnostic analysis when they try to explain why.
• Importance: Very high. Diagnostics are probably the most important type of data analysis for people who don’t do analysis because they’re valuable to anyone who’s curious. They’re most common in corporations, as managers often only want to know the “why.”
• Nature of Data : data under diagnostic analysis are data sets. These sets in themselves are not enough under diagnostic analysis. Instead, the analyst must know what’s behind the numbers in order to explain “why.” That’s what makes diagnostics so challenging yet so valuable.
• Motive: the motive behind diagnostics is to diagnose — to understand why.

Predictive Analysis

• Description: predictive analysis uses past data to project future data. It’s very often one of the first kinds of analysis new researchers and corporate analysts use because it is intuitive. It is a subtype of the mathematical type of data analysis, and its three notable techniques are regression, moving average, and exponential smoothing.
• Importance: Very high. Predictive analysis is critical for any data analyst working in a corporate environment. Companies always want to know what the future will hold — especially for their revenue.
• Nature of Data: Because past and future imply time, predictive data always includes an element of time. Whether it’s minutes, hours, days, months, or years, we call this time series data . In fact, this data is so important that I’ll mention it twice so you don’t forget: predictive analysis uses time series data .
• Motive: the motive for investigating time series data with predictive analysis is to predict the future in the most analytical way possible.

Prescriptive Analysis

• Description: prescriptive analysis is a subtype of mathematical analysis that answers the question “what will happen if we do X?” It’s largely underestimated in the data analysis world because it requires diagnostic and descriptive analyses to be done before it even starts. More than simple predictive analysis, prescriptive analysis builds entire data models to show how a simple change could impact the ensemble.
• Importance: High. Prescriptive analysis is most common under the finance function in many companies. Financial analysts use it to build a financial model of the financial statements that show how that data will change given alternative inputs.
• Nature of Data: the nature of data in prescriptive analysis is data sets. These data sets contain patterns that respond differently to various inputs. Data that is useful for prescriptive analysis contains correlations between different variables. It’s through these correlations that we establish patterns and prescribe action on this basis. This analysis cannot be performed on data that exists in a vacuum — it must be viewed on the backdrop of the tangibles behind it.
• Motive: the motive for prescriptive analysis is to establish, with an acceptable degree of certainty, what results we can expect given a certain action. As you might expect, this necessitates that the analyst or researcher be aware of the world behind the data, not just the data itself.

Clustering Method

• Description: the clustering method groups data points together based on their relativeness closeness to further explore and treat them based on these groupings. There are two ways to group clusters: intuitively and statistically (or K-means).
• Importance: Very high. Though most corporate roles group clusters intuitively based on management criteria, a solid understanding of how to group them mathematically is an excellent descriptive and diagnostic approach to allow for prescriptive analysis thereafter.
• Nature of Data : the nature of data useful for clustering is sets with 1 or more data fields. While most people are used to looking at only two dimensions (x and y), clustering becomes more accurate the more fields there are.
• Motive: the motive for clustering is to understand how data sets group and to explore them further based on those groups.
• Here’s an example set:

Classification Method

• Description: the classification method aims to separate and group data points based on common characteristics . This can be done intuitively or statistically.
• Importance: High. While simple on the surface, classification can become quite complex. It’s very valuable in corporate and research environments, but can feel like its not worth the work. A good analyst can execute it quickly to deliver results.
• Nature of Data: the nature of data useful for classification is data sets. As we will see, it can be used on qualitative data as well as quantitative. This method requires knowledge of the substance behind the data, not just the numbers themselves.
• Motive: the motive for classification is group data not based on mathematical relationships (which would be clustering), but by predetermined outputs. This is why it’s less useful for diagnostic analysis, and more useful for prescriptive analysis.

Forecasting Method

• Description: the forecasting method uses time past series data to forecast the future.
• Importance: Very high. Forecasting falls under predictive analysis and is arguably the most common and most important method in the corporate world. It is less useful in research, which prefers to understand the known rather than speculate about the future.
• Nature of Data: data useful for forecasting is time series data, which, as we’ve noted, always includes a variable of time.
• Motive: the motive for the forecasting method is the same as that of prescriptive analysis: the confidently estimate future values.

Optimization Method

• Description: the optimization method maximized or minimizes values in a set given a set of criteria. It is arguably most common in prescriptive analysis. In mathematical terms, it is maximizing or minimizing a function given certain constraints.
• Importance: Very high. The idea of optimization applies to more analysis types than any other method. In fact, some argue that it is the fundamental driver behind data analysis. You would use it everywhere in research and in a corporation.
• Nature of Data: the nature of optimizable data is a data set of at least two points.
• Motive: the motive behind optimization is to achieve the best result possible given certain conditions.

Content Analysis Method

• Description: content analysis is a method of qualitative analysis that quantifies textual data to track themes across a document. It’s most common in academic fields and in social sciences, where written content is the subject of inquiry.
• Importance: High. In a corporate setting, content analysis as such is less common. If anything Nïave Bayes (a technique we’ll look at below) is the closest corporations come to text. However, it is of the utmost importance for researchers. If you’re a researcher, check out this article on content analysis .
• Nature of Data: data useful for content analysis is textual data.
• Motive: the motive behind content analysis is to understand themes expressed in a large text

Narrative Analysis Method

• Description: narrative analysis is a method of qualitative analysis that quantifies stories to trace themes in them. It’s differs from content analysis because it focuses on stories rather than research documents, and the techniques used are slightly different from those in content analysis (very nuances and outside the scope of this article).
• Importance: Low. Unless you are highly specialized in working with stories, narrative analysis rare.
• Nature of Data: the nature of the data useful for the narrative analysis method is narrative text.
• Motive: the motive for narrative analysis is to uncover hidden patterns in narrative text.

Discourse Analysis Method

• Description: the discourse analysis method falls under qualitative analysis and uses thematic coding to trace patterns in real-life discourse. That said, real-life discourse is oral, so it must first be transcribed into text.
• Importance: Low. Unless you are focused on understand real-world idea sharing in a research setting, this kind of analysis is less common than the others on this list.
• Nature of Data: the nature of data useful in discourse analysis is first audio files, then transcriptions of those audio files.
• Motive: the motive behind discourse analysis is to trace patterns of real-world discussions. (As a spooky sidenote, have you ever felt like your phone microphone was listening to you and making reading suggestions? If it was, the method was discourse analysis.)

Framework Analysis Method

• Description: the framework analysis method falls under qualitative analysis and uses similar thematic coding techniques to content analysis. However, where content analysis aims to discover themes, framework analysis starts with a framework and only considers elements that fall in its purview.
• Importance: Low. As with the other textual analysis methods, framework analysis is less common in corporate settings. Even in the world of research, only some use it. Strangely, it’s very common for legislative and political research.
• Nature of Data: the nature of data useful for framework analysis is textual.
• Motive: the motive behind framework analysis is to understand what themes and parts of a text match your search criteria.

Grounded Theory Method

• Description: the grounded theory method falls under qualitative analysis and uses thematic coding to build theories around those themes.
• Importance: Low. Like other qualitative analysis techniques, grounded theory is less common in the corporate world. Even among researchers, you would be hard pressed to find many using it. Though powerful, it’s simply too rare to spend time learning.
• Nature of Data: the nature of data useful in the grounded theory method is textual.
• Motive: the motive of grounded theory method is to establish a series of theories based on themes uncovered from a text.

Clustering Technique: K-Means

• Description: k-means is a clustering technique in which data points are grouped in clusters that have the closest means. Though not considered AI or ML, it inherently requires the use of supervised learning to reevaluate clusters as data points are added. Clustering techniques can be used in diagnostic, descriptive, & prescriptive data analyses.
• Importance: Very important. If you only take 3 things from this article, k-means clustering should be part of it. It is useful in any situation where n observations have multiple characteristics and we want to put them in groups.
• Nature of Data: the nature of data is at least one characteristic per observation, but the more the merrier.
• Motive: the motive for clustering techniques such as k-means is to group observations together and either understand or react to them.

Regression Technique

• Description: simple and multivariable regressions use either one independent variable or combination of multiple independent variables to calculate a correlation to a single dependent variable using constants. Regressions are almost synonymous with correlation today.
• Importance: Very high. Along with clustering, if you only take 3 things from this article, regression techniques should be part of it. They’re everywhere in corporate and research fields alike.
• Nature of Data: the nature of data used is regressions is data sets with “n” number of observations and as many variables as are reasonable. It’s important, however, to distinguish between time series data and regression data. You cannot use regressions or time series data without accounting for time. The easier way is to use techniques under the forecasting method.
• Motive: The motive behind regression techniques is to understand correlations between independent variable(s) and a dependent one.

Nïave Bayes Technique

• Description: Nïave Bayes is a classification technique that uses simple probability to classify items based previous classifications. In plain English, the formula would be “the chance that thing with trait x belongs to class c depends on (=) the overall chance of trait x belonging to class c, multiplied by the overall chance of class c, divided by the overall chance of getting trait x.” As a formula, it’s P(c|x) = P(x|c) * P(c) / P(x).
• Importance: High. Nïave Bayes is a very common, simplistic classification techniques because it’s effective with large data sets and it can be applied to any instant in which there is a class. Google, for example, might use it to group webpages into groups for certain search engine queries.
• Nature of Data: the nature of data for Nïave Bayes is at least one class and at least two traits in a data set.
• Motive: the motive behind Nïave Bayes is to classify observations based on previous data. It’s thus considered part of predictive analysis.

Cohorts Technique

• Description: cohorts technique is a type of clustering method used in behavioral sciences to separate users by common traits. As with clustering, it can be done intuitively or mathematically, the latter of which would simply be k-means.
• Importance: Very high. With regard to resembles k-means, the cohort technique is more of a high-level counterpart. In fact, most people are familiar with it as a part of Google Analytics. It’s most common in marketing departments in corporations, rather than in research.
• Nature of Data: the nature of cohort data is data sets in which users are the observation and other fields are used as defining traits for each cohort.
• Motive: the motive for cohort analysis techniques is to group similar users and analyze how you retain them and how the churn.

Factor Technique

• Description: the factor analysis technique is a way of grouping many traits into a single factor to expedite analysis. For example, factors can be used as traits for Nïave Bayes classifications instead of more general fields.
• Importance: High. While not commonly employed in corporations, factor analysis is hugely valuable. Good data analysts use it to simplify their projects and communicate them more clearly.
• Nature of Data: the nature of data useful in factor analysis techniques is data sets with a large number of fields on its observations.
• Motive: the motive for using factor analysis techniques is to reduce the number of fields in order to more quickly analyze and communicate findings.

Linear Discriminants Technique

• Description: linear discriminant analysis techniques are similar to regressions in that they use one or more independent variable to determine a dependent variable; however, the linear discriminant technique falls under a classifier method since it uses traits as independent variables and class as a dependent variable. In this way, it becomes a classifying method AND a predictive method.
• Importance: High. Though the analyst world speaks of and uses linear discriminants less commonly, it’s a highly valuable technique to keep in mind as you progress in data analysis.
• Nature of Data: the nature of data useful for the linear discriminant technique is data sets with many fields.
• Motive: the motive for using linear discriminants is to classify observations that would be otherwise too complex for simple techniques like Nïave Bayes.

Exponential Smoothing Technique

• Description: exponential smoothing is a technique falling under the forecasting method that uses a smoothing factor on prior data in order to predict future values. It can be linear or adjusted for seasonality. The basic principle behind exponential smoothing is to use a percent weight (value between 0 and 1 called alpha) on more recent values in a series and a smaller percent weight on less recent values. The formula is f(x) = current period value * alpha + previous period value * 1-alpha.
• Importance: High. Most analysts still use the moving average technique (covered next) for forecasting, though it is less efficient than exponential moving, because it’s easy to understand. However, good analysts will have exponential smoothing techniques in their pocket to increase the value of their forecasts.
• Nature of Data: the nature of data useful for exponential smoothing is time series data . Time series data has time as part of its fields .
• Motive: the motive for exponential smoothing is to forecast future values with a smoothing variable.

Moving Average Technique

• Description: the moving average technique falls under the forecasting method and uses an average of recent values to predict future ones. For example, to predict rainfall in April, you would take the average of rainfall from January to March. It’s simple, yet highly effective.
• Importance: Very high. While I’m personally not a huge fan of moving averages due to their simplistic nature and lack of consideration for seasonality, they’re the most common forecasting technique and therefore very important.
• Nature of Data: the nature of data useful for moving averages is time series data .
• Motive: the motive for moving averages is to predict future values is a simple, easy-to-communicate way.

Neural Networks Technique

• Description: neural networks are a highly complex artificial intelligence technique that replicate a human’s neural analysis through a series of hyper-rapid computations and comparisons that evolve in real time. This technique is so complex that an analyst must use computer programs to perform it.
• Importance: Medium. While the potential for neural networks is theoretically unlimited, it’s still little understood and therefore uncommon. You do not need to know it by any means in order to be a data analyst.
• Nature of Data: the nature of data useful for neural networks is data sets of astronomical size, meaning with 100s of 1000s of fields and the same number of row at a minimum .
• Motive: the motive for neural networks is to understand wildly complex phenomenon and data to thereafter act on it.

Decision Tree Technique

• Description: the decision tree technique uses artificial intelligence algorithms to rapidly calculate possible decision pathways and their outcomes on a real-time basis. It’s so complex that computer programs are needed to perform it.
• Importance: Medium. As with neural networks, decision trees with AI are too little understood and are therefore uncommon in corporate and research settings alike.
• Nature of Data: the nature of data useful for the decision tree technique is hierarchical data sets that show multiple optional fields for each preceding field.
• Motive: the motive for decision tree techniques is to compute the optimal choices to make in order to achieve a desired result.

Evolutionary Programming Technique

• Description: the evolutionary programming technique uses a series of neural networks, sees how well each one fits a desired outcome, and selects only the best to test and retest. It’s called evolutionary because is resembles the process of natural selection by weeding out weaker options.
• Importance: Medium. As with the other AI techniques, evolutionary programming just isn’t well-understood enough to be usable in many cases. It’s complexity also makes it hard to explain in corporate settings and difficult to defend in research settings.
• Nature of Data: the nature of data in evolutionary programming is data sets of neural networks, or data sets of data sets.
• Motive: the motive for using evolutionary programming is similar to decision trees: understanding the best possible option from complex data.
• Video example :

Fuzzy Logic Technique

• Description: fuzzy logic is a type of computing based on “approximate truths” rather than simple truths such as “true” and “false.” It is essentially two tiers of classification. For example, to say whether “Apples are good,” you need to first classify that “Good is x, y, z.” Only then can you say apples are good. Another way to see it helping a computer see truth like humans do: “definitely true, probably true, maybe true, probably false, definitely false.”
• Importance: Medium. Like the other AI techniques, fuzzy logic is uncommon in both research and corporate settings, which means it’s less important in today’s world.
• Nature of Data: the nature of fuzzy logic data is huge data tables that include other huge data tables with a hierarchy including multiple subfields for each preceding field.
• Motive: the motive of fuzzy logic to replicate human truth valuations in a computer is to model human decisions based on past data. The obvious possible application is marketing.

Text Analysis Technique

• Description: text analysis techniques fall under the qualitative data analysis type and use text to extract insights.
• Importance: Medium. Text analysis techniques, like all the qualitative analysis type, are most valuable for researchers.
• Nature of Data: the nature of data useful in text analysis is words.
• Motive: the motive for text analysis is to trace themes in a text across sets of very long documents, such as books.

Coding Technique

• Description: the coding technique is used in textual analysis to turn ideas into uniform phrases and analyze the number of times and the ways in which those ideas appear. For this reason, some consider it a quantitative technique as well. You can learn more about coding and the other qualitative techniques here .
• Importance: Very high. If you’re a researcher working in social sciences, coding is THE analysis techniques, and for good reason. It’s a great way to add rigor to analysis. That said, it’s less common in corporate settings.
• Nature of Data: the nature of data useful for coding is long text documents.
• Motive: the motive for coding is to make tracing ideas on paper more than an exercise of the mind by quantifying it and understanding is through descriptive methods.

Idea Pattern Technique

• Description: the idea pattern analysis technique fits into coding as the second step of the process. Once themes and ideas are coded, simple descriptive analysis tests may be run. Some people even cluster the ideas!
• Importance: Very high. If you’re a researcher, idea pattern analysis is as important as the coding itself.
• Nature of Data: the nature of data useful for idea pattern analysis is already coded themes.
• Motive: the motive for the idea pattern technique is to trace ideas in otherwise unmanageably-large documents.

Word Frequency Technique

• Description: word frequency is a qualitative technique that stands in opposition to coding and uses an inductive approach to locate specific words in a document in order to understand its relevance. Word frequency is essentially the descriptive analysis of qualitative data because it uses stats like mean, median, and mode to gather insights.
• Importance: High. As with the other qualitative approaches, word frequency is very important in social science research, but less so in corporate settings.
• Nature of Data: the nature of data useful for word frequency is long, informative documents.
• Motive: the motive for word frequency is to locate target words to determine the relevance of a document in question.

Types of data analysis in research

Types of data analysis in research methodology include every item discussed in this article. As a list, they are:

• Quantitative
• Qualitative
• Mathematical
• Machine Learning and AI
• Descriptive
• Prescriptive
• Classification
• Forecasting
• Optimization
• Grounded theory
• Artificial Neural Networks
• Decision Trees
• Evolutionary Programming
• Fuzzy Logic
• Text analysis
• Idea Pattern Analysis
• Word Frequency Analysis
• Nïave Bayes
• Exponential smoothing
• Moving average
• Linear discriminant

Types of data analysis in qualitative research

As a list, the types of data analysis in qualitative research are the following methods:

Types of data analysis in quantitative research

As a list, the types of data analysis in quantitative research are:

Data analysis methods

As a list, data analysis methods are:

• Content (qualitative)
• Narrative (qualitative)
• Discourse (qualitative)
• Framework (qualitative)
• Grounded theory (qualitative)

Quantitative data analysis methods

As a list, quantitative data analysis methods are:

Tabular View of Data Analysis Types, Methods, and Techniques

About the author.

Noah is the founder & Editor-in-Chief at AnalystAnswers. He is a transatlantic professional and entrepreneur with 5+ years of corporate finance and data analytics experience, as well as 3+ years in consumer financial products and business software. He started AnalystAnswers to provide aspiring professionals with accessible explanations of otherwise dense finance and data concepts. Noah believes everyone can benefit from an analytical mindset in growing digital world. When he's not busy at work, Noah likes to explore new European cities, exercise, and spend time with friends and family.

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Research Methods Guide: Data Analysis

• Introduction
• Research Design & Method
• Survey Research
• Interview Research
• Resources & Consultation

Tools for Analyzing Survey Data

• R (open source)
• Stata 
• DataCracker (free up to 100 responses per survey)
• SurveyMonkey (free up to 100 responses per survey)

Tools for Analyzing Interview Data

• AQUAD (open source)
• NVivo 

Data Analysis and Presentation Techniques that Apply to both Survey and Interview Research

• Create a documentation of the data and the process of data collection.
• Analyze the data rather than just describing it - use it to tell a story that focuses on answering the research question.
• Use charts or tables to help the reader understand the data and then highlight the most interesting findings.
• Don’t get bogged down in the detail - tell the reader about the main themes as they relate to the research question, rather than reporting everything that survey respondents or interviewees said.
• State that ‘most people said …’ or ‘few people felt …’ rather than giving the number of people who said a particular thing.
• Use brief quotes where these illustrate a particular point really well.
• Respect confidentiality - you could attribute a quote to 'a faculty member', ‘a student’, or 'a customer' rather than ‘Dr. Nicholls.'

Survey Data Analysis

• If you used an online survey, the software will automatically collate the data – you will just need to download the data, for example as a spreadsheet.
• If you used a paper questionnaire, you will need to manually transfer the responses from the questionnaires into a spreadsheet.  Put each question number as a column heading, and use one row for each person’s answers.  Then assign each possible answer a number or ‘code’.
• When all the data is present and correct, calculate how many people selected each response.
• Once you have calculated how many people selected each response, you can set up tables and/or graph to display the data.  This could take the form of a table or chart.
• In addition to descriptive statistics that characterize findings from your survey, you can use statistical and analytical reporting techniques if needed.

Interview Data Analysis

• Data Reduction and Organization: Try not to feel overwhelmed by quantity of information that has been collected from interviews- a one-hour interview can generate 20 to 25 pages of single-spaced text.   Once you start organizing your fieldwork notes around themes, you can easily identify which part of your data to be used for further analysis.
• What were the main issues or themes that struck you in this contact / interviewee?"
• Was there anything else that struck you as salient, interesting, illuminating or important in this contact / interviewee? 
• What information did you get (or failed to get) on each of the target questions you had for this contact / interviewee?
• Connection of the data: You can connect data around themes and concepts - then you can show how one concept may influence another.
• Examination of Relationships: Examining relationships is the centerpiece of the analytic process, because it allows you to move from simple description of the people and settings to explanations of why things happened as they did with those people in that setting.
• << Previous: Interview Research
• Next: Resources & Consultation >>
• Last Updated: Aug 21, 2023 10:42 AM

Data Analysis in Quantitative Research

• Reference work entry
• First Online: 13 January 2019
• Cite this reference work entry

• Yong Moon Jung 2  

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Quantitative data analysis serves as part of an essential process of evidence-making in health and social sciences. It is adopted for any types of research question and design whether it is descriptive, explanatory, or causal. However, compared with qualitative counterpart, quantitative data analysis has less flexibility. Conducting quantitative data analysis requires a prerequisite understanding of the statistical knowledge and skills. It also requires rigor in the choice of appropriate analysis model and the interpretation of the analysis outcomes. Basically, the choice of appropriate analysis techniques is determined by the type of research question and the nature of the data. In addition, different analysis techniques require different assumptions of data. This chapter provides introductory guides for readers to assist them with their informed decision-making in choosing the correct analysis models. To this end, it begins with discussion of the levels of measure: nominal, ordinal, and scale. Some commonly used analysis techniques in univariate, bivariate, and multivariate data analysis are presented for practical examples. Example analysis outcomes are produced by the use of SPSS (Statistical Package for Social Sciences).

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Centre for Business and Social Innovation, University of Technology Sydney, Ultimo, NSW, Australia

Yong Moon Jung

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School of Science and Health, Western Sydney University, Penrith, NSW, Australia

Pranee Liamputtong

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Jung, Y.M. (2019). Data Analysis in Quantitative Research. In: Liamputtong, P. (eds) Handbook of Research Methods in Health Social Sciences. Springer, Singapore. https://doi.org/10.1007/978-981-10-5251-4_109

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DOI : https://doi.org/10.1007/978-981-10-5251-4_109

Published : 13 January 2019

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Quantitative Data Analysis 101

The lingo, methods and techniques, explained simply.

By: Derek Jansen (MBA)  and Kerryn Warren (PhD) | December 2020

Quantitative data analysis is one of those things that often strikes fear in students. It’s totally understandable – quantitative analysis is a complex topic, full of daunting lingo , like medians, modes, correlation and regression. Suddenly we’re all wishing we’d paid a little more attention in math class…

The good news is that while quantitative data analysis is a mammoth topic, gaining a working understanding of the basics isn’t that hard , even for those of us who avoid numbers and math . In this post, we’ll break quantitative analysis down into simple , bite-sized chunks so you can approach your research with confidence.

Overview: Quantitative Data Analysis 101

• What (exactly) is quantitative data analysis?
• When to use quantitative analysis
• How quantitative analysis works

The two “branches” of quantitative analysis

• Descriptive statistics 101
• Inferential statistics 101
• How to choose the right quantitative methods
• Recap & summary

What is quantitative data analysis?

Despite being a mouthful, quantitative data analysis simply means analysing data that is numbers-based – or data that can be easily “converted” into numbers without losing any meaning.

For example, category-based variables like gender, ethnicity, or native language could all be “converted” into numbers without losing meaning – for example, English could equal 1, French 2, etc.

This contrasts against qualitative data analysis, where the focus is on words, phrases and expressions that can’t be reduced to numbers. If you’re interested in learning about qualitative analysis, check out our post and video here .

What is quantitative analysis used for?

Quantitative analysis is generally used for three purposes.

• Firstly, it’s used to measure differences between groups . For example, the popularity of different clothing colours or brands.
• Secondly, it’s used to assess relationships between variables . For example, the relationship between weather temperature and voter turnout.
• And third, it’s used to test hypotheses in a scientifically rigorous way. For example, a hypothesis about the impact of a certain vaccine.

Again, this contrasts with qualitative analysis , which can be used to analyse people’s perceptions and feelings about an event or situation. In other words, things that can’t be reduced to numbers.

How does quantitative analysis work?

Well, since quantitative data analysis is all about analysing numbers , it’s no surprise that it involves statistics . Statistical analysis methods form the engine that powers quantitative analysis, and these methods can vary from pretty basic calculations (for example, averages and medians) to more sophisticated analyses (for example, correlations and regressions).

Sounds like gibberish? Don’t worry. We’ll explain all of that in this post. Importantly, you don’t need to be a statistician or math wiz to pull off a good quantitative analysis. We’ll break down all the technical mumbo jumbo in this post.

Need a helping hand?

As I mentioned, quantitative analysis is powered by statistical analysis methods . There are two main “branches” of statistical methods that are used – descriptive statistics and inferential statistics . In your research, you might only use descriptive statistics, or you might use a mix of both , depending on what you’re trying to figure out. In other words, depending on your research questions, aims and objectives . I’ll explain how to choose your methods later.

So, what are descriptive and inferential statistics?

Well, before I can explain that, we need to take a quick detour to explain some lingo. To understand the difference between these two branches of statistics, you need to understand two important words. These words are population and sample .

First up, population . In statistics, the population is the entire group of people (or animals or organisations or whatever) that you’re interested in researching. For example, if you were interested in researching Tesla owners in the US, then the population would be all Tesla owners in the US.

However, it’s extremely unlikely that you’re going to be able to interview or survey every single Tesla owner in the US. Realistically, you’ll likely only get access to a few hundred, or maybe a few thousand owners using an online survey. This smaller group of accessible people whose data you actually collect is called your sample .

So, to recap – the population is the entire group of people you’re interested in, and the sample is the subset of the population that you can actually get access to. In other words, the population is the full chocolate cake , whereas the sample is a slice of that cake.

So, why is this sample-population thing important?

Well, descriptive statistics focus on describing the sample , while inferential statistics aim to make predictions about the population, based on the findings within the sample. In other words, we use one group of statistical methods – descriptive statistics – to investigate the slice of cake, and another group of methods – inferential statistics – to draw conclusions about the entire cake. There I go with the cake analogy again…

With that out the way, let’s take a closer look at each of these branches in more detail.

Branch 1: Descriptive Statistics

Descriptive statistics serve a simple but critically important role in your research – to describe your data set – hence the name. In other words, they help you understand the details of your sample . Unlike inferential statistics (which we’ll get to soon), descriptive statistics don’t aim to make inferences or predictions about the entire population – they’re purely interested in the details of your specific sample .

When you’re writing up your analysis, descriptive statistics are the first set of stats you’ll cover, before moving on to inferential statistics. But, that said, depending on your research objectives and research questions , they may be the only type of statistics you use. We’ll explore that a little later.

So, what kind of statistics are usually covered in this section?

Some common statistical tests used in this branch include the following:

• Mean – this is simply the mathematical average of a range of numbers.
• Median – this is the midpoint in a range of numbers when the numbers are arranged in numerical order. If the data set makes up an odd number, then the median is the number right in the middle of the set. If the data set makes up an even number, then the median is the midpoint between the two middle numbers.
• Mode – this is simply the most commonly occurring number in the data set.
• In cases where most of the numbers are quite close to the average, the standard deviation will be relatively low.
• Conversely, in cases where the numbers are scattered all over the place, the standard deviation will be relatively high.
• Skewness . As the name suggests, skewness indicates how symmetrical a range of numbers is. In other words, do they tend to cluster into a smooth bell curve shape in the middle of the graph, or do they skew to the left or right?

Feeling a bit confused? Let’s look at a practical example using a small data set.

On the left-hand side is the data set. This details the bodyweight of a sample of 10 people. On the right-hand side, we have the descriptive statistics. Let’s take a look at each of them.

First, we can see that the mean weight is 72.4 kilograms. In other words, the average weight across the sample is 72.4 kilograms. Straightforward.

Next, we can see that the median is very similar to the mean (the average). This suggests that this data set has a reasonably symmetrical distribution (in other words, a relatively smooth, centred distribution of weights, clustered towards the centre).

In terms of the mode , there is no mode in this data set. This is because each number is present only once and so there cannot be a “most common number”. If there were two people who were both 65 kilograms, for example, then the mode would be 65.

Next up is the standard deviation . 10.6 indicates that there’s quite a wide spread of numbers. We can see this quite easily by looking at the numbers themselves, which range from 55 to 90, which is quite a stretch from the mean of 72.4.

And lastly, the skewness of -0.2 tells us that the data is very slightly negatively skewed. This makes sense since the mean and the median are slightly different.

As you can see, these descriptive statistics give us some useful insight into the data set. Of course, this is a very small data set (only 10 records), so we can’t read into these statistics too much. Also, keep in mind that this is not a list of all possible descriptive statistics – just the most common ones.

But why do all of these numbers matter?

While these descriptive statistics are all fairly basic, they’re important for a few reasons:

• Firstly, they help you get both a macro and micro-level view of your data. In other words, they help you understand both the big picture and the finer details.
• Secondly, they help you spot potential errors in the data – for example, if an average is way higher than you’d expect, or responses to a question are highly varied, this can act as a warning sign that you need to double-check the data.
• And lastly, these descriptive statistics help inform which inferential statistical techniques you can use, as those techniques depend on the skewness (in other words, the symmetry and normality) of the data.

Simply put, descriptive statistics are really important , even though the statistical techniques used are fairly basic. All too often at Grad Coach, we see students skimming over the descriptives in their eagerness to get to the more exciting inferential methods, and then landing up with some very flawed results.

Don’t be a sucker – give your descriptive statistics the love and attention they deserve!

Branch 2: Inferential Statistics

As I mentioned, while descriptive statistics are all about the details of your specific data set – your sample – inferential statistics aim to make inferences about the population . In other words, you’ll use inferential statistics to make predictions about what you’d expect to find in the full population.

What kind of predictions, you ask? Well, there are two common types of predictions that researchers try to make using inferential stats:

• Firstly, predictions about differences between groups – for example, height differences between children grouped by their favourite meal or gender.
• And secondly, relationships between variables – for example, the relationship between body weight and the number of hours a week a person does yoga.

In other words, inferential statistics (when done correctly), allow you to connect the dots and make predictions about what you expect to see in the real world population, based on what you observe in your sample data. For this reason, inferential statistics are used for hypothesis testing – in other words, to test hypotheses that predict changes or differences.

Of course, when you’re working with inferential statistics, the composition of your sample is really important. In other words, if your sample doesn’t accurately represent the population you’re researching, then your findings won’t necessarily be very useful.

For example, if your population of interest is a mix of 50% male and 50% female , but your sample is 80% male , you can’t make inferences about the population based on your sample, since it’s not representative. This area of statistics is called sampling, but we won’t go down that rabbit hole here (it’s a deep one!) – we’ll save that for another post .

What statistics are usually used in this branch?

There are many, many different statistical analysis methods within the inferential branch and it’d be impossible for us to discuss them all here. So we’ll just take a look at some of the most common inferential statistical methods so that you have a solid starting point.

First up are T-Tests . T-tests compare the means (the averages) of two groups of data to assess whether they’re statistically significantly different. In other words, do they have significantly different means, standard deviations and skewness.

This type of testing is very useful for understanding just how similar or different two groups of data are. For example, you might want to compare the mean blood pressure between two groups of people – one that has taken a new medication and one that hasn’t – to assess whether they are significantly different.

Kicking things up a level, we have ANOVA, which stands for “analysis of variance”. This test is similar to a T-test in that it compares the means of various groups, but ANOVA allows you to analyse multiple groups , not just two groups So it’s basically a t-test on steroids…

Next, we have correlation analysis . This type of analysis assesses the relationship between two variables. In other words, if one variable increases, does the other variable also increase, decrease or stay the same. For example, if the average temperature goes up, do average ice creams sales increase too? We’d expect some sort of relationship between these two variables intuitively , but correlation analysis allows us to measure that relationship scientifically .

Lastly, we have regression analysis – this is quite similar to correlation in that it assesses the relationship between variables, but it goes a step further to understand cause and effect between variables, not just whether they move together. In other words, does the one variable actually cause the other one to move, or do they just happen to move together naturally thanks to another force? Just because two variables correlate doesn’t necessarily mean that one causes the other.

Stats overload…

I hear you. To make this all a little more tangible, let’s take a look at an example of a correlation in action.

Here’s a scatter plot demonstrating the correlation (relationship) between weight and height. Intuitively, we’d expect there to be some relationship between these two variables, which is what we see in this scatter plot. In other words, the results tend to cluster together in a diagonal line from bottom left to top right.

As I mentioned, these are are just a handful of inferential techniques – there are many, many more. Importantly, each statistical method has its own assumptions and limitations.

For example, some methods only work with normally distributed (parametric) data, while other methods are designed specifically for non-parametric data. And that’s exactly why descriptive statistics are so important – they’re the first step to knowing which inferential techniques you can and can’t use.

How to choose the right analysis method

To choose the right statistical methods, you need to think about two important factors :

• The type of quantitative data you have (specifically, level of measurement and the shape of the data). And,
• Your research questions and hypotheses

Let’s take a closer look at each of these.

Factor 1 – Data type

The first thing you need to consider is the type of data you’ve collected (or the type of data you will collect). By data types, I’m referring to the four levels of measurement – namely, nominal, ordinal, interval and ratio. If you’re not familiar with this lingo, check out the video below.

Why does this matter?

Well, because different statistical methods and techniques require different types of data. This is one of the “assumptions” I mentioned earlier – every method has its assumptions regarding the type of data.

For example, some techniques work with categorical data (for example, yes/no type questions, or gender or ethnicity), while others work with continuous numerical data (for example, age, weight or income) – and, of course, some work with multiple data types.

If you try to use a statistical method that doesn’t support the data type you have, your results will be largely meaningless . So, make sure that you have a clear understanding of what types of data you’ve collected (or will collect). Once you have this, you can then check which statistical methods would support your data types here .

If you haven’t collected your data yet, you can work in reverse and look at which statistical method would give you the most useful insights, and then design your data collection strategy to collect the correct data types.

Another important factor to consider is the shape of your data . Specifically, does it have a normal distribution (in other words, is it a bell-shaped curve, centred in the middle) or is it very skewed to the left or the right? Again, different statistical techniques work for different shapes of data – some are designed for symmetrical data while others are designed for skewed data.

This is another reminder of why descriptive statistics are so important – they tell you all about the shape of your data.

Factor 2: Your research questions

The next thing you need to consider is your specific research questions, as well as your hypotheses (if you have some). The nature of your research questions and research hypotheses will heavily influence which statistical methods and techniques you should use.

If you’re just interested in understanding the attributes of your sample (as opposed to the entire population), then descriptive statistics are probably all you need. For example, if you just want to assess the means (averages) and medians (centre points) of variables in a group of people.

On the other hand, if you aim to understand differences between groups or relationships between variables and to infer or predict outcomes in the population, then you’ll likely need both descriptive statistics and inferential statistics.

So, it’s really important to get very clear about your research aims and research questions, as well your hypotheses – before you start looking at which statistical techniques to use.

Never shoehorn a specific statistical technique into your research just because you like it or have some experience with it. Your choice of methods must align with all the factors we’ve covered here.

Time to recap…

You’re still with me? That’s impressive. We’ve covered a lot of ground here, so let’s recap on the key points:

• Quantitative data analysis is all about  analysing number-based data  (which includes categorical and numerical data) using various statistical techniques.
• The two main  branches  of statistics are  descriptive statistics  and  inferential statistics . Descriptives describe your sample, whereas inferentials make predictions about what you’ll find in the population.
• Common  descriptive statistical methods include  mean  (average),  median , standard  deviation  and  skewness .
• Common  inferential statistical methods include  t-tests ,  ANOVA ,  correlation  and  regression  analysis.
• To choose the right statistical methods and techniques, you need to consider the  type of data you’re working with , as well as your  research questions  and hypotheses.

Psst... there’s more!

This post was based on one of our popular Research Bootcamps . If you're working on a research project, you'll definitely want to check this out ...

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74 Comments

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Data Analysis Techniques in Research – Methods, Tools & Examples

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Table of Contents

What is Data Analysis?

Data analysis is the systematic process of inspecting, cleaning, transforming, and interpreting data with the objective of discovering valuable insights and drawing meaningful conclusions. This process involves several steps:

• Inspecting : Initial examination of data to understand its structure, quality, and completeness.
• Cleaning : Removing errors, inconsistencies, or irrelevant information to ensure accurate analysis.
• Transforming : Converting data into a format suitable for analysis, such as normalization or aggregation.
• Interpreting : Analyzing the transformed data to identify patterns, trends, and relationships.

Types of Data Analysis Techniques in Research

Data analysis techniques in research are categorized into qualitative and quantitative methods, each with its specific approaches and tools. These techniques are instrumental in extracting meaningful insights, patterns, and relationships from data to support informed decision-making, validate hypotheses, and derive actionable recommendations. Below is an in-depth exploration of the various types of data analysis techniques commonly employed in research:

1) Qualitative Analysis:

Definition: Qualitative analysis focuses on understanding non-numerical data, such as opinions, concepts, or experiences, to derive insights into human behavior, attitudes, and perceptions.

• Content Analysis: Examines textual data, such as interview transcripts, articles, or open-ended survey responses, to identify themes, patterns, or trends.
• Narrative Analysis: Analyzes personal stories or narratives to understand individuals’ experiences, emotions, or perspectives.
• Ethnographic Studies: Involves observing and analyzing cultural practices, behaviors, and norms within specific communities or settings.

2) Quantitative Analysis:

Quantitative analysis emphasizes numerical data and employs statistical methods to explore relationships, patterns, and trends. It encompasses several approaches:

Descriptive Analysis:

• Frequency Distribution: Represents the number of occurrences of distinct values within a dataset.
• Central Tendency: Measures such as mean, median, and mode provide insights into the central values of a dataset.
• Dispersion: Techniques like variance and standard deviation indicate the spread or variability of data.

Diagnostic Analysis:

• Regression Analysis: Assesses the relationship between dependent and independent variables, enabling prediction or understanding causality.
• ANOVA (Analysis of Variance): Examines differences between groups to identify significant variations or effects.

Predictive Analysis:

• Time Series Forecasting: Uses historical data points to predict future trends or outcomes.
• Machine Learning Algorithms: Techniques like decision trees, random forests, and neural networks predict outcomes based on patterns in data.

Prescriptive Analysis:

• Optimization Models: Utilizes linear programming, integer programming, or other optimization techniques to identify the best solutions or strategies.
• Simulation: Mimics real-world scenarios to evaluate various strategies or decisions and determine optimal outcomes.

Specific Techniques:

• Monte Carlo Simulation: Models probabilistic outcomes to assess risk and uncertainty.
• Factor Analysis: Reduces the dimensionality of data by identifying underlying factors or components.
• Cohort Analysis: Studies specific groups or cohorts over time to understand trends, behaviors, or patterns within these groups.
• Cluster Analysis: Classifies objects or individuals into homogeneous groups or clusters based on similarities or attributes.
• Sentiment Analysis: Uses natural language processing and machine learning techniques to determine sentiment, emotions, or opinions from textual data.

Also Read: AI and Predictive Analytics: Examples, Tools, Uses, Ai Vs Predictive Analytics

Data Analysis Techniques in Research Examples

To provide a clearer understanding of how data analysis techniques are applied in research, let’s consider a hypothetical research study focused on evaluating the impact of online learning platforms on students’ academic performance.

Research Objective:

Determine if students using online learning platforms achieve higher academic performance compared to those relying solely on traditional classroom instruction.

Data Collection:

• Quantitative Data: Academic scores (grades) of students using online platforms and those using traditional classroom methods.
• Qualitative Data: Feedback from students regarding their learning experiences, challenges faced, and preferences.

Data Analysis Techniques Applied:

1) Descriptive Analysis:

• Calculate the mean, median, and mode of academic scores for both groups.
• Create frequency distributions to represent the distribution of grades in each group.

2) Diagnostic Analysis:

• Conduct an Analysis of Variance (ANOVA) to determine if there’s a statistically significant difference in academic scores between the two groups.
• Perform Regression Analysis to assess the relationship between the time spent on online platforms and academic performance.

3) Predictive Analysis:

• Utilize Time Series Forecasting to predict future academic performance trends based on historical data.
• Implement Machine Learning algorithms to develop a predictive model that identifies factors contributing to academic success on online platforms.

4) Prescriptive Analysis:

• Apply Optimization Models to identify the optimal combination of online learning resources (e.g., video lectures, interactive quizzes) that maximize academic performance.
• Use Simulation Techniques to evaluate different scenarios, such as varying student engagement levels with online resources, to determine the most effective strategies for improving learning outcomes.

5) Specific Techniques:

• Conduct Factor Analysis on qualitative feedback to identify common themes or factors influencing students’ perceptions and experiences with online learning.
• Perform Cluster Analysis to segment students based on their engagement levels, preferences, or academic outcomes, enabling targeted interventions or personalized learning strategies.
• Apply Sentiment Analysis on textual feedback to categorize students’ sentiments as positive, negative, or neutral regarding online learning experiences.

By applying a combination of qualitative and quantitative data analysis techniques, this research example aims to provide comprehensive insights into the effectiveness of online learning platforms.

Also Read: Learning Path to Become a Data Analyst in 2024

Data Analysis Techniques in Quantitative Research

Quantitative research involves collecting numerical data to examine relationships, test hypotheses, and make predictions. Various data analysis techniques are employed to interpret and draw conclusions from quantitative data. Here are some key data analysis techniques commonly used in quantitative research:

1) Descriptive Statistics:

• Description: Descriptive statistics are used to summarize and describe the main aspects of a dataset, such as central tendency (mean, median, mode), variability (range, variance, standard deviation), and distribution (skewness, kurtosis).
• Applications: Summarizing data, identifying patterns, and providing initial insights into the dataset.

2) Inferential Statistics:

• Description: Inferential statistics involve making predictions or inferences about a population based on a sample of data. This technique includes hypothesis testing, confidence intervals, t-tests, chi-square tests, analysis of variance (ANOVA), regression analysis, and correlation analysis.
• Applications: Testing hypotheses, making predictions, and generalizing findings from a sample to a larger population.

3) Regression Analysis:

• Description: Regression analysis is a statistical technique used to model and examine the relationship between a dependent variable and one or more independent variables. Linear regression, multiple regression, logistic regression, and nonlinear regression are common types of regression analysis .
• Applications: Predicting outcomes, identifying relationships between variables, and understanding the impact of independent variables on the dependent variable.

4) Correlation Analysis:

• Description: Correlation analysis is used to measure and assess the strength and direction of the relationship between two or more variables. The Pearson correlation coefficient, Spearman rank correlation coefficient, and Kendall’s tau are commonly used measures of correlation.
• Applications: Identifying associations between variables and assessing the degree and nature of the relationship.

5) Factor Analysis:

• Description: Factor analysis is a multivariate statistical technique used to identify and analyze underlying relationships or factors among a set of observed variables. It helps in reducing the dimensionality of data and identifying latent variables or constructs.
• Applications: Identifying underlying factors or constructs, simplifying data structures, and understanding the underlying relationships among variables.

6) Time Series Analysis:

• Description: Time series analysis involves analyzing data collected or recorded over a specific period at regular intervals to identify patterns, trends, and seasonality. Techniques such as moving averages, exponential smoothing, autoregressive integrated moving average (ARIMA), and Fourier analysis are used.
• Applications: Forecasting future trends, analyzing seasonal patterns, and understanding time-dependent relationships in data.

7) ANOVA (Analysis of Variance):

• Description: Analysis of variance (ANOVA) is a statistical technique used to analyze and compare the means of two or more groups or treatments to determine if they are statistically different from each other. One-way ANOVA, two-way ANOVA, and MANOVA (Multivariate Analysis of Variance) are common types of ANOVA.
• Applications: Comparing group means, testing hypotheses, and determining the effects of categorical independent variables on a continuous dependent variable.

8) Chi-Square Tests:

• Description: Chi-square tests are non-parametric statistical tests used to assess the association between categorical variables in a contingency table. The Chi-square test of independence, goodness-of-fit test, and test of homogeneity are common chi-square tests.
• Applications: Testing relationships between categorical variables, assessing goodness-of-fit, and evaluating independence.

These quantitative data analysis techniques provide researchers with valuable tools and methods to analyze, interpret, and derive meaningful insights from numerical data. The selection of a specific technique often depends on the research objectives, the nature of the data, and the underlying assumptions of the statistical methods being used.

Also Read: Analysis vs. Analytics: How Are They Different?

Data Analysis Methods

Data analysis methods refer to the techniques and procedures used to analyze, interpret, and draw conclusions from data. These methods are essential for transforming raw data into meaningful insights, facilitating decision-making processes, and driving strategies across various fields. Here are some common data analysis methods:

• Description: Descriptive statistics summarize and organize data to provide a clear and concise overview of the dataset. Measures such as mean, median, mode, range, variance, and standard deviation are commonly used.
• Description: Inferential statistics involve making predictions or inferences about a population based on a sample of data. Techniques such as hypothesis testing, confidence intervals, and regression analysis are used.

3) Exploratory Data Analysis (EDA):

• Description: EDA techniques involve visually exploring and analyzing data to discover patterns, relationships, anomalies, and insights. Methods such as scatter plots, histograms, box plots, and correlation matrices are utilized.
• Applications: Identifying trends, patterns, outliers, and relationships within the dataset.

4) Predictive Analytics:

• Description: Predictive analytics use statistical algorithms and machine learning techniques to analyze historical data and make predictions about future events or outcomes. Techniques such as regression analysis, time series forecasting, and machine learning algorithms (e.g., decision trees, random forests, neural networks) are employed.
• Applications: Forecasting future trends, predicting outcomes, and identifying potential risks or opportunities.

5) Prescriptive Analytics:

• Description: Prescriptive analytics involve analyzing data to recommend actions or strategies that optimize specific objectives or outcomes. Optimization techniques, simulation models, and decision-making algorithms are utilized.
• Applications: Recommending optimal strategies, decision-making support, and resource allocation.

6) Qualitative Data Analysis:

• Description: Qualitative data analysis involves analyzing non-numerical data, such as text, images, videos, or audio, to identify themes, patterns, and insights. Methods such as content analysis, thematic analysis, and narrative analysis are used.
• Applications: Understanding human behavior, attitudes, perceptions, and experiences.

7) Big Data Analytics:

• Description: Big data analytics methods are designed to analyze large volumes of structured and unstructured data to extract valuable insights. Technologies such as Hadoop, Spark, and NoSQL databases are used to process and analyze big data.
• Applications: Analyzing large datasets, identifying trends, patterns, and insights from big data sources.

8) Text Analytics:

• Description: Text analytics methods involve analyzing textual data, such as customer reviews, social media posts, emails, and documents, to extract meaningful information and insights. Techniques such as sentiment analysis, text mining, and natural language processing (NLP) are used.
• Applications: Analyzing customer feedback, monitoring brand reputation, and extracting insights from textual data sources.

These data analysis methods are instrumental in transforming data into actionable insights, informing decision-making processes, and driving organizational success across various sectors, including business, healthcare, finance, marketing, and research. The selection of a specific method often depends on the nature of the data, the research objectives, and the analytical requirements of the project or organization.

Also Read: Quantitative Data Analysis: Types, Analysis & Examples

Data Analysis Tools

Data analysis tools are essential instruments that facilitate the process of examining, cleaning, transforming, and modeling data to uncover useful information, make informed decisions, and drive strategies. Here are some prominent data analysis tools widely used across various industries:

1) Microsoft Excel:

• Description: A spreadsheet software that offers basic to advanced data analysis features, including pivot tables, data visualization tools, and statistical functions.
• Applications: Data cleaning, basic statistical analysis, visualization, and reporting.

2) R Programming Language:

• Description: An open-source programming language specifically designed for statistical computing and data visualization.
• Applications: Advanced statistical analysis, data manipulation, visualization, and machine learning.

3) Python (with Libraries like Pandas, NumPy, Matplotlib, and Seaborn):

• Description: A versatile programming language with libraries that support data manipulation, analysis, and visualization.
• Applications: Data cleaning, statistical analysis, machine learning, and data visualization.

4) SPSS (Statistical Package for the Social Sciences):

• Description: A comprehensive statistical software suite used for data analysis, data mining, and predictive analytics.
• Applications: Descriptive statistics, hypothesis testing, regression analysis, and advanced analytics.

5) SAS (Statistical Analysis System):

• Description: A software suite used for advanced analytics, multivariate analysis, and predictive modeling.
• Applications: Data management, statistical analysis, predictive modeling, and business intelligence.

6) Tableau:

• Description: A data visualization tool that allows users to create interactive and shareable dashboards and reports.
• Applications: Data visualization , business intelligence , and interactive dashboard creation.

7) Power BI:

• Description: A business analytics tool developed by Microsoft that provides interactive visualizations and business intelligence capabilities.
• Applications: Data visualization, business intelligence, reporting, and dashboard creation.

8) SQL (Structured Query Language) Databases (e.g., MySQL, PostgreSQL, Microsoft SQL Server):

• Description: Database management systems that support data storage, retrieval, and manipulation using SQL queries.
• Applications: Data retrieval, data cleaning, data transformation, and database management.

9) Apache Spark:

• Description: A fast and general-purpose distributed computing system designed for big data processing and analytics.
• Applications: Big data processing, machine learning, data streaming, and real-time analytics.

10) IBM SPSS Modeler:

• Description: A data mining software application used for building predictive models and conducting advanced analytics.
• Applications: Predictive modeling, data mining, statistical analysis, and decision optimization.

These tools serve various purposes and cater to different data analysis needs, from basic statistical analysis and data visualization to advanced analytics, machine learning, and big data processing. The choice of a specific tool often depends on the nature of the data, the complexity of the analysis, and the specific requirements of the project or organization.

Also Read: How to Analyze Survey Data: Methods & Examples

Importance of Data Analysis in Research

The importance of data analysis in research cannot be overstated; it serves as the backbone of any scientific investigation or study. Here are several key reasons why data analysis is crucial in the research process:

• Data analysis helps ensure that the results obtained are valid and reliable. By systematically examining the data, researchers can identify any inconsistencies or anomalies that may affect the credibility of the findings.
• Effective data analysis provides researchers with the necessary information to make informed decisions. By interpreting the collected data, researchers can draw conclusions, make predictions, or formulate recommendations based on evidence rather than intuition or guesswork.
• Data analysis allows researchers to identify patterns, trends, and relationships within the data. This can lead to a deeper understanding of the research topic, enabling researchers to uncover insights that may not be immediately apparent.
• In empirical research, data analysis plays a critical role in testing hypotheses. Researchers collect data to either support or refute their hypotheses, and data analysis provides the tools and techniques to evaluate these hypotheses rigorously.
• Transparent and well-executed data analysis enhances the credibility of research findings. By clearly documenting the data analysis methods and procedures, researchers allow others to replicate the study, thereby contributing to the reproducibility of research findings.
• In fields such as business or healthcare, data analysis helps organizations allocate resources more efficiently. By analyzing data on consumer behavior, market trends, or patient outcomes, organizations can make strategic decisions about resource allocation, budgeting, and planning.
• In public policy and social sciences, data analysis is instrumental in developing and evaluating policies and interventions. By analyzing data on social, economic, or environmental factors, policymakers can assess the effectiveness of existing policies and inform the development of new ones.
• Data analysis allows for continuous improvement in research methods and practices. By analyzing past research projects, identifying areas for improvement, and implementing changes based on data-driven insights, researchers can refine their approaches and enhance the quality of future research endeavors.

However, it is important to remember that mastering these techniques requires practice and continuous learning. That’s why we highly recommend the Data Analytics Course by Physics Wallah . Not only does it cover all the fundamentals of data analysis, but it also provides hands-on experience with various tools such as Excel, Python, and Tableau. Plus, if you use the “ READER ” coupon code at checkout, you can get a special discount on the course.

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Data Analysis Techniques in Research FAQs

What are the 5 techniques for data analysis.

The five techniques for data analysis include: Descriptive Analysis Diagnostic Analysis Predictive Analysis Prescriptive Analysis Qualitative Analysis

What are techniques of data analysis in research?

Techniques of data analysis in research encompass both qualitative and quantitative methods. These techniques involve processes like summarizing raw data, investigating causes of events, forecasting future outcomes, offering recommendations based on predictions, and examining non-numerical data to understand concepts or experiences.

What are the 3 methods of data analysis?

The three primary methods of data analysis are: Qualitative Analysis Quantitative Analysis Mixed-Methods Analysis

What are the four types of data analysis techniques?

The four types of data analysis techniques are: Descriptive Analysis Diagnostic Analysis Predictive Analysis Prescriptive Analysis

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Data Analysis

Methodology chapter of your dissertation should include discussions about the methods of data analysis. You have to explain in a brief manner how you are going to analyze the primary data you will collect employing the methods explained in this chapter.

There are differences between qualitative data analysis and quantitative data analysis . In qualitative researches using interviews, focus groups, experiments etc. data analysis is going to involve identifying common patterns within the responses and critically analyzing them in order to achieve research aims and objectives.

Data analysis for quantitative studies, on the other hand, involves critical analysis and interpretation of figures and numbers, and attempts to find rationale behind the emergence of main findings. Comparisons of primary research findings to the findings of the literature review are critically important for both types of studies – qualitative and quantitative.

Data analysis methods in the absence of primary data collection can involve discussing common patterns, as well as, controversies within secondary data directly related to the research area.

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Research Methods – Types, Examples and Guide

Table of Contents

Research Methods

Definition:

Research Methods refer to the techniques, procedures, and processes used by researchers to collect , analyze, and interpret data in order to answer research questions or test hypotheses. The methods used in research can vary depending on the research questions, the type of data that is being collected, and the research design.

Types of Research Methods

Types of Research Methods are as follows:

Qualitative research Method

Qualitative research methods are used to collect and analyze non-numerical data. This type of research is useful when the objective is to explore the meaning of phenomena, understand the experiences of individuals, or gain insights into complex social processes. Qualitative research methods include interviews, focus groups, ethnography, and content analysis.

Quantitative Research Method

Quantitative research methods are used to collect and analyze numerical data. This type of research is useful when the objective is to test a hypothesis, determine cause-and-effect relationships, and measure the prevalence of certain phenomena. Quantitative research methods include surveys, experiments, and secondary data analysis.

Mixed Method Research

Mixed Method Research refers to the combination of both qualitative and quantitative research methods in a single study. This approach aims to overcome the limitations of each individual method and to provide a more comprehensive understanding of the research topic. This approach allows researchers to gather both quantitative data, which is often used to test hypotheses and make generalizations about a population, and qualitative data, which provides a more in-depth understanding of the experiences and perspectives of individuals.

Key Differences Between Research Methods

The following Table shows the key differences between Quantitative, Qualitative and Mixed Research Methods

Examples of Research Methods

Examples of Research Methods are as follows:

Qualitative Research Example:

A researcher wants to study the experience of cancer patients during their treatment. They conduct in-depth interviews with patients to gather data on their emotional state, coping mechanisms, and support systems.

Quantitative Research Example:

A company wants to determine the effectiveness of a new advertisement campaign. They survey a large group of people, asking them to rate their awareness of the product and their likelihood of purchasing it.

Mixed Research Example:

A university wants to evaluate the effectiveness of a new teaching method in improving student performance. They collect both quantitative data (such as test scores) and qualitative data (such as feedback from students and teachers) to get a complete picture of the impact of the new method.

Applications of Research Methods

Research methods are used in various fields to investigate, analyze, and answer research questions. Here are some examples of how research methods are applied in different fields:

• Psychology : Research methods are widely used in psychology to study human behavior, emotions, and mental processes. For example, researchers may use experiments, surveys, and observational studies to understand how people behave in different situations, how they respond to different stimuli, and how their brains process information.
• Sociology : Sociologists use research methods to study social phenomena, such as social inequality, social change, and social relationships. Researchers may use surveys, interviews, and observational studies to collect data on social attitudes, beliefs, and behaviors.
• Medicine : Research methods are essential in medical research to study diseases, test new treatments, and evaluate their effectiveness. Researchers may use clinical trials, case studies, and laboratory experiments to collect data on the efficacy and safety of different medical treatments.
• Education : Research methods are used in education to understand how students learn, how teachers teach, and how educational policies affect student outcomes. Researchers may use surveys, experiments, and observational studies to collect data on student performance, teacher effectiveness, and educational programs.
• Business : Research methods are used in business to understand consumer behavior, market trends, and business strategies. Researchers may use surveys, focus groups, and observational studies to collect data on consumer preferences, market trends, and industry competition.
• Environmental science : Research methods are used in environmental science to study the natural world and its ecosystems. Researchers may use field studies, laboratory experiments, and observational studies to collect data on environmental factors, such as air and water quality, and the impact of human activities on the environment.
• Political science : Research methods are used in political science to study political systems, institutions, and behavior. Researchers may use surveys, experiments, and observational studies to collect data on political attitudes, voting behavior, and the impact of policies on society.

Purpose of Research Methods

Research methods serve several purposes, including:

• Identify research problems: Research methods are used to identify research problems or questions that need to be addressed through empirical investigation.
• Develop hypotheses: Research methods help researchers develop hypotheses, which are tentative explanations for the observed phenomenon or relationship.
• Collect data: Research methods enable researchers to collect data in a systematic and objective way, which is necessary to test hypotheses and draw meaningful conclusions.
• Analyze data: Research methods provide tools and techniques for analyzing data, such as statistical analysis, content analysis, and discourse analysis.
• Test hypotheses: Research methods allow researchers to test hypotheses by examining the relationships between variables in a systematic and controlled manner.
• Draw conclusions : Research methods facilitate the drawing of conclusions based on empirical evidence and help researchers make generalizations about a population based on their sample data.
• Enhance understanding: Research methods contribute to the development of knowledge and enhance our understanding of various phenomena and relationships, which can inform policy, practice, and theory.

When to Use Research Methods

Research methods are used when you need to gather information or data to answer a question or to gain insights into a particular phenomenon.

Here are some situations when research methods may be appropriate:

• To investigate a problem : Research methods can be used to investigate a problem or a research question in a particular field. This can help in identifying the root cause of the problem and developing solutions.
• To gather data: Research methods can be used to collect data on a particular subject. This can be done through surveys, interviews, observations, experiments, and more.
• To evaluate programs : Research methods can be used to evaluate the effectiveness of a program, intervention, or policy. This can help in determining whether the program is meeting its goals and objectives.
• To explore new areas : Research methods can be used to explore new areas of inquiry or to test new hypotheses. This can help in advancing knowledge in a particular field.
• To make informed decisions : Research methods can be used to gather information and data to support informed decision-making. This can be useful in various fields such as healthcare, business, and education.

Advantages of Research Methods

Research methods provide several advantages, including:

• Objectivity : Research methods enable researchers to gather data in a systematic and objective manner, minimizing personal biases and subjectivity. This leads to more reliable and valid results.
• Replicability : A key advantage of research methods is that they allow for replication of studies by other researchers. This helps to confirm the validity of the findings and ensures that the results are not specific to the particular research team.
• Generalizability : Research methods enable researchers to gather data from a representative sample of the population, allowing for generalizability of the findings to a larger population. This increases the external validity of the research.
• Precision : Research methods enable researchers to gather data using standardized procedures, ensuring that the data is accurate and precise. This allows researchers to make accurate predictions and draw meaningful conclusions.
• Efficiency : Research methods enable researchers to gather data efficiently, saving time and resources. This is especially important when studying large populations or complex phenomena.
• Innovation : Research methods enable researchers to develop new techniques and tools for data collection and analysis, leading to innovation and advancement in the field.

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Saul Mcleod, PhD., is a qualified psychology teacher with over 18 years of experience in further and higher education. He has been published in peer-reviewed journals, including the Journal of Clinical Psychology.

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What is the difference between quantitative and qualitative?

The main difference between quantitative and qualitative research is the type of data they collect and analyze.

Quantitative research collects numerical data and analyzes it using statistical methods. The aim is to produce objective, empirical data that can be measured and expressed in numerical terms. Quantitative research is often used to test hypotheses, identify patterns, and make predictions.

Qualitative research , on the other hand, collects non-numerical data such as words, images, and sounds. The focus is on exploring subjective experiences, opinions, and attitudes, often through observation and interviews.

Qualitative research aims to produce rich and detailed descriptions of the phenomenon being studied, and to uncover new insights and meanings.

Quantitative data is information about quantities, and therefore numbers, and qualitative data is descriptive, and regards phenomenon which can be observed but not measured, such as language.

What Is Qualitative Research?

Qualitative research is the process of collecting, analyzing, and interpreting non-numerical data, such as language. Qualitative research can be used to understand how an individual subjectively perceives and gives meaning to their social reality.

Qualitative data is non-numerical data, such as text, video, photographs, or audio recordings. This type of data can be collected using diary accounts or in-depth interviews and analyzed using grounded theory or thematic analysis.

Qualitative research is multimethod in focus, involving an interpretive, naturalistic approach to its subject matter. This means that qualitative researchers study things in their natural settings, attempting to make sense of, or interpret, phenomena in terms of the meanings people bring to them. Denzin and Lincoln (1994, p. 2)

Interest in qualitative data came about as the result of the dissatisfaction of some psychologists (e.g., Carl Rogers) with the scientific study of psychologists such as behaviorists (e.g., Skinner ).

Since psychologists study people, the traditional approach to science is not seen as an appropriate way of carrying out research since it fails to capture the totality of human experience and the essence of being human.  Exploring participants’ experiences is known as a phenomenological approach (re: Humanism ).

Qualitative research is primarily concerned with meaning, subjectivity, and lived experience. The goal is to understand the quality and texture of people’s experiences, how they make sense of them, and the implications for their lives.

Qualitative research aims to understand the social reality of individuals, groups, and cultures as nearly as possible as participants feel or live it. Thus, people and groups are studied in their natural setting.

Some examples of qualitative research questions are provided, such as what an experience feels like, how people talk about something, how they make sense of an experience, and how events unfold for people.

Research following a qualitative approach is exploratory and seeks to explain ‘how’ and ‘why’ a particular phenomenon, or behavior, operates as it does in a particular context. It can be used to generate hypotheses and theories from the data.

Qualitative Methods

There are different types of qualitative research methods, including diary accounts, in-depth interviews , documents, focus groups , case study research , and ethnography.

The results of qualitative methods provide a deep understanding of how people perceive their social realities and in consequence, how they act within the social world.

The researcher has several methods for collecting empirical materials, ranging from the interview to direct observation, to the analysis of artifacts, documents, and cultural records, to the use of visual materials or personal experience. Denzin and Lincoln (1994, p. 14)

Here are some examples of qualitative data:

Interview transcripts : Verbatim records of what participants said during an interview or focus group. They allow researchers to identify common themes and patterns, and draw conclusions based on the data. Interview transcripts can also be useful in providing direct quotes and examples to support research findings.

Observations : The researcher typically takes detailed notes on what they observe, including any contextual information, nonverbal cues, or other relevant details. The resulting observational data can be analyzed to gain insights into social phenomena, such as human behavior, social interactions, and cultural practices.

Unstructured interviews : generate qualitative data through the use of open questions.  This allows the respondent to talk in some depth, choosing their own words.  This helps the researcher develop a real sense of a person’s understanding of a situation.

Diaries or journals : Written accounts of personal experiences or reflections.

Notice that qualitative data could be much more than just words or text. Photographs, videos, sound recordings, and so on, can be considered qualitative data. Visual data can be used to understand behaviors, environments, and social interactions.

Qualitative Data Analysis

Qualitative research is endlessly creative and interpretive. The researcher does not just leave the field with mountains of empirical data and then easily write up his or her findings.

Qualitative interpretations are constructed, and various techniques can be used to make sense of the data, such as content analysis, grounded theory (Glaser & Strauss, 1967), thematic analysis (Braun & Clarke, 2006), or discourse analysis.

For example, thematic analysis is a qualitative approach that involves identifying implicit or explicit ideas within the data. Themes will often emerge once the data has been coded.

Key Features

• Events can be understood adequately only if they are seen in context. Therefore, a qualitative researcher immerses her/himself in the field, in natural surroundings. The contexts of inquiry are not contrived; they are natural. Nothing is predefined or taken for granted.
• Qualitative researchers want those who are studied to speak for themselves, to provide their perspectives in words and other actions. Therefore, qualitative research is an interactive process in which the persons studied teach the researcher about their lives.
• The qualitative researcher is an integral part of the data; without the active participation of the researcher, no data exists.
• The study’s design evolves during the research and can be adjusted or changed as it progresses. For the qualitative researcher, there is no single reality. It is subjective and exists only in reference to the observer.
• The theory is data-driven and emerges as part of the research process, evolving from the data as they are collected.

Limitations of Qualitative Research

• Because of the time and costs involved, qualitative designs do not generally draw samples from large-scale data sets.
• The problem of adequate validity or reliability is a major criticism. Because of the subjective nature of qualitative data and its origin in single contexts, it is difficult to apply conventional standards of reliability and validity. For example, because of the central role played by the researcher in the generation of data, it is not possible to replicate qualitative studies.
• Also, contexts, situations, events, conditions, and interactions cannot be replicated to any extent, nor can generalizations be made to a wider context than the one studied with confidence.
• The time required for data collection, analysis, and interpretation is lengthy. Analysis of qualitative data is difficult, and expert knowledge of an area is necessary to interpret qualitative data. Great care must be taken when doing so, for example, looking for mental illness symptoms.

Advantages of Qualitative Research

• Because of close researcher involvement, the researcher gains an insider’s view of the field. This allows the researcher to find issues that are often missed (such as subtleties and complexities) by the scientific, more positivistic inquiries.
• Qualitative descriptions can be important in suggesting possible relationships, causes, effects, and dynamic processes.
• Qualitative analysis allows for ambiguities/contradictions in the data, which reflect social reality (Denscombe, 2010).
• Qualitative research uses a descriptive, narrative style; this research might be of particular benefit to the practitioner as she or he could turn to qualitative reports to examine forms of knowledge that might otherwise be unavailable, thereby gaining new insight.

What Is Quantitative Research?

Quantitative research involves the process of objectively collecting and analyzing numerical data to describe, predict, or control variables of interest.

The goals of quantitative research are to test causal relationships between variables , make predictions, and generalize results to wider populations.

Quantitative researchers aim to establish general laws of behavior and phenomenon across different settings/contexts. Research is used to test a theory and ultimately support or reject it.

Quantitative Methods

Experiments typically yield quantitative data, as they are concerned with measuring things.  However, other research methods, such as controlled observations and questionnaires , can produce both quantitative information.

For example, a rating scale or closed questions on a questionnaire would generate quantitative data as these produce either numerical data or data that can be put into categories (e.g., “yes,” “no” answers).

Experimental methods limit how research participants react to and express appropriate social behavior.

Findings are, therefore, likely to be context-bound and simply a reflection of the assumptions that the researcher brings to the investigation.

There are numerous examples of quantitative data in psychological research, including mental health. Here are a few examples:

Another example is the Experience in Close Relationships Scale (ECR), a self-report questionnaire widely used to assess adult attachment styles .

The ECR provides quantitative data that can be used to assess attachment styles and predict relationship outcomes.

Neuroimaging data : Neuroimaging techniques, such as MRI and fMRI, provide quantitative data on brain structure and function.

This data can be analyzed to identify brain regions involved in specific mental processes or disorders.

For example, the Beck Depression Inventory (BDI) is a clinician-administered questionnaire widely used to assess the severity of depressive symptoms in individuals.

The BDI consists of 21 questions, each scored on a scale of 0 to 3, with higher scores indicating more severe depressive symptoms. 

Quantitative Data Analysis

Statistics help us turn quantitative data into useful information to help with decision-making. We can use statistics to summarize our data, describing patterns, relationships, and connections. Statistics can be descriptive or inferential.

Descriptive statistics help us to summarize our data. In contrast, inferential statistics are used to identify statistically significant differences between groups of data (such as intervention and control groups in a randomized control study).

• Quantitative researchers try to control extraneous variables by conducting their studies in the lab.
• The research aims for objectivity (i.e., without bias) and is separated from the data.
• The design of the study is determined before it begins.
• For the quantitative researcher, the reality is objective, exists separately from the researcher, and can be seen by anyone.
• Research is used to test a theory and ultimately support or reject it.

Limitations of Quantitative Research

• Context: Quantitative experiments do not take place in natural settings. In addition, they do not allow participants to explain their choices or the meaning of the questions they may have for those participants (Carr, 1994).
• Researcher expertise: Poor knowledge of the application of statistical analysis may negatively affect analysis and subsequent interpretation (Black, 1999).
• Variability of data quantity: Large sample sizes are needed for more accurate analysis. Small-scale quantitative studies may be less reliable because of the low quantity of data (Denscombe, 2010). This also affects the ability to generalize study findings to wider populations.
• Confirmation bias: The researcher might miss observing phenomena because of focus on theory or hypothesis testing rather than on the theory of hypothesis generation.

Advantages of Quantitative Research

• Scientific objectivity: Quantitative data can be interpreted with statistical analysis, and since statistics are based on the principles of mathematics, the quantitative approach is viewed as scientifically objective and rational (Carr, 1994; Denscombe, 2010).
• Useful for testing and validating already constructed theories.
• Rapid analysis: Sophisticated software removes much of the need for prolonged data analysis, especially with large volumes of data involved (Antonius, 2003).
• Replication: Quantitative data is based on measured values and can be checked by others because numerical data is less open to ambiguities of interpretation.
• Hypotheses can also be tested because of statistical analysis (Antonius, 2003).

Antonius, R. (2003). Interpreting quantitative data with SPSS . Sage.

Black, T. R. (1999). Doing quantitative research in the social sciences: An integrated approach to research design, measurement and statistics . Sage.

Braun, V. & Clarke, V. (2006). Using thematic analysis in psychology . Qualitative Research in Psychology , 3, 77–101.

Carr, L. T. (1994). The strengths and weaknesses of quantitative and qualitative research : what method for nursing? Journal of advanced nursing, 20(4) , 716-721.

Denscombe, M. (2010). The Good Research Guide: for small-scale social research. McGraw Hill.

Denzin, N., & Lincoln. Y. (1994). Handbook of Qualitative Research. Thousand Oaks, CA, US: Sage Publications Inc.

Glaser, B. G., Strauss, A. L., & Strutzel, E. (1968). The discovery of grounded theory; strategies for qualitative research. Nursing research, 17(4) , 364.

Minichiello, V. (1990). In-Depth Interviewing: Researching People. Longman Cheshire.

Punch, K. (1998). Introduction to Social Research: Quantitative and Qualitative Approaches. London: Sage

Further Information

• Designing qualitative research
• Methods of data collection and analysis
• Introduction to quantitative and qualitative research
• Checklists for improving rigour in qualitative research: a case of the tail wagging the dog?
• Qualitative research in health care: Analysing qualitative data
• Qualitative data analysis: the framework approach
• Using the framework method for the analysis of
• Qualitative data in multi-disciplinary health research
• Content Analysis
• Grounded Theory
• Thematic Analysis

A behind-the-scenes blog about research methods at Pew Research Center

For our latest findings, visit pewresearch.org .

How we built our data science infrastructure at Pew Research Center

(Related posts:  How we adopted Kubernetes for our data science infrastructure , How we review code at Pew Research Center ,  How Pew Research Center u ses git and GitHub for version control )

Pew Research Center has done survey research and demographic analysis  for many years . But in 2015, the Center decided to venture into the world of computational social science, creating a  Data Labs team  to lead that charge. This required us to develop new tools and workflows that were very different from what we used in our traditional survey and demographic research.

Building the Data Labs team came with a huge number of known and unknown challenges. For instance, we had to adopt an entirely new and rapidly evolving discipline of social science research and integrate the values and norms of that field into an organization with a deeply rooted culture in a separate discipline.

But we also had to contend with more practical questions, including a fundamental one: How do we actually  do  this kind of work? Survey research at the Center typically involves performing statistical analyses on clean, static data files that might require some degree of post processing — but which tends not to change much once a survey field period is over. Due to their relatively small size, these analyses can usually be performed using statistical packages like SPSS or Stata, which can live on staffers’ local machines. We had very little experience working with the massive, constantly evolving and messy datasets that are the hallmarks of data science research, and the many new tools and languages we needed to work with them.

Over the years, we’ve created a fully functioning data science infrastructure to support the efforts of our research staff. Some of our efforts have worked better than others, but even our successes have required constant adaptation to keep pace with the field and with the needs of our researchers. In a series of posts, we’ll talk about what we did and what we learned over the course of that process. This inaugural post will start with the basics — the collaborative workspaces that our data scientists rely on for their day-to-day activities.

Defining our core infrastructure needs

We first needed to establish a key set of metrics that could serve as a “North Star” for how to interface with the Data Labs team’s tools and datasets. These were some of the key elements guiding that effort:

We needed to move fast.  As is the case for many organizations, our IT resources are centralized under one department, which employs rigorous protocols for managing and securing our computers. This presents a challenge for a startup team in immediate need of computational resources but still in the process of identifying and building the infrastructure we would later need to manage. By building our own tools, we knew we could tailor them to fit our exact workflow while also protecting the rest of Pew Research Center’s operational infrastructure.

We needed a solution that could accommodate a wide range of programming languages, researcher skill sets, desktop environments and types of data.  The Data Labs team is fluent in a number of programming languages and tools. These include industry-standard languages like R and Python, as well as some proprietary statistical software. We use them to collect and analyze data from many different sources —  social media posts ,  collections of YouTube videos ,  the text of sermons scraped from church websites  and  more .

We needed to support our “power users” while also facilitating collaboration with non-data scientists.  Our advanced users needed to be able to operate a complete data science pipeline from data collection and processing through analysis and publication. But the Data Labs team also collaborates with researchers across all of Pew Research Center, many of whom may not be trained in newer data science tools. As a result, it was imperative to provide a “batteries included” user experience for researchers who are just getting started with core data science tools. That meant relying on an easily deployed and consistent data environment.

Security was non-negotiable.  Like any other organization involved in data collection, we put a premium on data security; we needed to provide access in a way that didn’t require users to have complete administrator-level control over their laptops or the burden of maintaining a programmer-style developer environment. We also wanted to be sure that users were uniquely identified and could have resource profiles and configurations supplied depending on their individual user account and research needs.

Our tool of choice: Jupyter notebooks

Based on the above criteria, we quickly narrowed our focus to web-based tools rather than software installed on users’ personal machines. These web-based applications are easily accessible via a standard browser window and provide a simple connection to cloud-based computing resources. They also allow our DevOps team to monitor and manage user sessions and integrate enterprise user management and file storage tools in a consistent, secure environment. As a bonus, they are simpler to build and deploy than most desktop applications.

After exploring some options, we settled on a tool called  Jupyter  as the team’s primary platform for data-wrangling and analysis. Jupyter is an open-source web application that allows researchers to write and execute scripts in many languages. It provides an intuitive and interactive notebook interface that integrates code and output as cells. This gives researchers the ability to work through scripts line-by-line and combine the code itself with its output, text, tables and graphics in the same document.

Simply put, Jupyter gave us much of what we were looking for: a highly customizable and (relatively) low-barrier-to-entry system that could be used by anyone across the organization without special administrator privileges. In the years since our initial decision, our Jupyter implementation has evolved in both complexity and capacity to meet the needs of the Data Labs team and broader Pew Research Center.

Phase 1: Jupyter notebooks as a standardized interface for processing and analysis

In the early days of Data Labs, our priority was getting the team up to speed with a functional working environment before adding too many bells and whistles, but we still needed to collaborate in the same space. To boot up quickly, we installed the single-user version of Jupyter on a dedicated server and gave all the members of the team common access to the files and libraries stored there, using a shared token.

However, we quickly ran into issues as people on the team began to interact more with each other. Having a single instance of Jupyter serving notebooks to all users was easy, but the shared credentials and the lack of isolation between users presented obvious security risks. If one researcher needed to run a computationally intensive model they could end up draining all the resources available for other users, and updates to one package could break a co-worker’s analysis. Managing this infrastructure also posed problems for our engineering team, since changes to the underlying server were guaranteed to interrupt everyone’s work.

We quickly realized that running the “single user” version of Jupyter on a dedicated server wasn’t going to cut it, and that we needed something more scalable.

Phase 2: JupyterHub as a collaborative workspace

As a solution, we could have gone with a proprietary vendor product similar to Jupyter notebooks, giving each researcher their own account and environment, and the vendor would deal with the problem of managing resources on our behalf. Unfortunately, this would not work for us due to our tightly integrated data sources in our private cloud environment, our general approach to collaboration relying on a shared file system, and the extensive package library we rely on. Instead, we chose to deploy our own version of the open-source  JupyterHub  project on its own server. JupyterHub manages individual notebook sessions and acts as a central gateway for logins and API access. Hosting the service ourselves did place an added burden on the engineering team, but it also allowed greater customization of the user environment and the ability to retain full control over our data without locking ourselves into proprietary services or ongoing licensing costs.

Phase 3: Scaling and enhancing our JupyterHub setup

After settling on JupyterHub as our standard gateway for data science at the Center, we have since focused on making the system work more smoothly for our growing cadre of users. As the team started doing more (and more computationally intensive) work, our researchers again began to be limited by resource constraints. While it was easy to add more resources to the single server running JupyterHub, it meant interrupting tasks with a reboot, and our DevOps team was spending more and more time playing “whack-a-mole” with highly volatile, resource-intensive scripts manipulating huge amounts of data. We needed a better way to scale resources where they were needed in an on-demand way.

In our case, we did this using by running JupyterHub on a managed cluster of instances, using an orchestration tool called Kubernetes (which we will dive into in another post). The fundamental concept behind this tool is a technology known as containers, which create mostly isolated spaces that allow our data scientists to work in consistent, preconfigured environments with a comprehensive toolkit at their disposal, but also allow for selective connections between spaces. Containers also leverage individual user accounts to let us offer different quantities of computing power and memory, or different sets of packages as “profiles” which can be activated on demand by researchers in their notebooks. This approach makes it possible for notebooks to be distributed across a cluster of machines dynamically as they need more resources and allows us to guarantee resource availability for sensitive workloads.

Takeaways and lessons learned

The data science community relies on many tools that are public utilities constructed and maintained by data scientists themselves. Reducing barriers to entry and aligning our toolkit with the broader community is a tremendous advantage for bringing new team members up to speed and engaging with the rest of the organization and field. And Jupyter’s active developer community is a public source of plugins to augment the base functionality of the server to fit specific needs of our workflow (e.g., tools to  examine variables in memory , maintain notebooks  under better version control  and support inline  code linting ).

Of course, this process has not been without its challenges. For instance, Jupyter is primarily a web service, but our researchers often need to run commands and scripts through the command line — for which using a browser tab is not ideal. As a result, one of our future goals is to improve the integration of Jupyter with local desktop applications while continuing to use it as a remote environment and resource manager.

In the end, we achieved what we set out to do by implementing a general-purpose, community-maintained analysis platform that provides a consistent web-based experience that is easy to pick up and use. Jupyter itself acts only as the door to many important components of our infrastructure, and in future posts we’ll go into more detail about the mechanics behind our container orchestration and other tools we’ve incorporated.

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How Artificial Intelligence Is Shaping Medical Imaging Technology: A Survey of Innovations and Applications

Luís pinto-coelho.

1 ISEP—School of Engineering, Polytechnic Institute of Porto, 4200-465 Porto, Portugal; tp.ppi.pesi@cfl

2 INESCTEC, Campus of the Engineering Faculty of the University of Porto, 4200-465 Porto, Portugal

Associated Data

Not applicable.

The integration of artificial intelligence (AI) into medical imaging has guided in an era of transformation in healthcare. This literature review explores the latest innovations and applications of AI in the field, highlighting its profound impact on medical diagnosis and patient care. The innovation segment explores cutting-edge developments in AI, such as deep learning algorithms, convolutional neural networks, and generative adversarial networks, which have significantly improved the accuracy and efficiency of medical image analysis. These innovations have enabled rapid and accurate detection of abnormalities, from identifying tumors during radiological examinations to detecting early signs of eye disease in retinal images. The article also highlights various applications of AI in medical imaging, including radiology, pathology, cardiology, and more. AI-based diagnostic tools not only speed up the interpretation of complex images but also improve early detection of disease, ultimately delivering better outcomes for patients. Additionally, AI-based image processing facilitates personalized treatment plans, thereby optimizing healthcare delivery. This literature review highlights the paradigm shift that AI has brought to medical imaging, highlighting its role in revolutionizing diagnosis and patient care. By combining cutting-edge AI techniques and their practical applications, it is clear that AI will continue shaping the future of healthcare in profound and positive ways.

1. Introduction

Advancements in medical imaging and artificial intelligence (AI) have ushered in a new era of possibilities in the field of healthcare. The fusion of these two domains has revolutionized various aspects of medical practice, ranging from early disease detection and accurate diagnosis to personalized treatment planning and improved patient outcomes.

Medical imaging techniques such as computed tomography (CT), magnetic resonance imaging (MRI), and positron emission tomography (PET) play a pivotal role in providing clinicians with detailed and comprehensive visual information about the human body. These imaging modalities generate vast amounts of data that require efficient analysis and interpretation, and this is where AI steps in.

AI, particularly deep learning algorithms, has demonstrated remarkable capabilities in extracting valuable insights from medical images [ 1 ]. Deep learning models, trained on large datasets, are capable of recognizing complex patterns and features that may not be readily discernible to the human eye [ 2 , 3 ]. These algorithms can even provide a new perspective about what image features should be valued to support decisions [ 4 ]. One of the key advantages of AI in medical imaging is its ability to enhance the accuracy and efficiency of disease diagnosis [ 1 , 5 ]. Through this process, AI can assist healthcare professionals in detecting abnormalities, identifying specific structures, and predicting disease outcomes [ 5 , 6 ].

By leveraging machine learning algorithms, AI systems can analyze medical images with speed and precision, aiding in the identification of early-stage diseases that may be difficult to detect through traditional methods. This early detection is crucial as it can lead to timely interventions, potentially saving lives and improving treatment outcomes [ 1 , 2 , 3 ].

Furthermore, AI has opened up new possibilities in image segmentation and quantification. By employing sophisticated algorithms, AI can accurately delineate structures of interest within medical images, such as tumors, blood vessels, or cells [ 7 , 8 , 9 ]. This segmentation capability is invaluable in treatment planning, as it enables clinicians to precisely target areas for intervention, optimize surgical procedures, and deliver targeted therapies [ 10 ].

The integration of AI and medical imaging has also facilitated the development of personalized medicine. Through the analysis of medical images and patient data, AI algorithms can generate patient-specific insights, enabling tailored treatment plans that consider individual variations in anatomy, physiology, and disease characteristics. This personalized approach to healthcare enhances treatment efficacy and minimizes the risk of adverse effects, leading to improved patient outcomes and quality of life [ 1 , 11 , 12 ].

Additionally, AI has paved the way for advancements in image-guided interventions and surgical procedures. By combining preoperative imaging data with real-time imaging during surgery, AI algorithms can provide surgeons with augmented visualization, navigation assistance, and decision support. These tools enhance surgical precision, reduce procedural risks, and enable minimally invasive techniques, ultimately improving patient safety and surgical outcomes [ 13 ].

Recently several cutting-edge articles have been published covering a wide variety of topics within the scope of medical imaging and AI. Many of these outstanding advancements are directed to cancer, a major cause of severe disease and mortality. The main contributions and fields will be addressed in the next sections.

2. Methodology

The primary aim of this review is to present a comprehensive overview of the influential artificial intelligence (AI) technological advancements that are shaping the landscape of medical imaging in recent years. The construction of the article dataset followed a two-stage methodology. Initially, to identify the most pertinent AI-supported clinical imaging application, searches were conducted on major scientific article repositories. In July 2023, queries were made on PubMed, IEEE, Scopus, ScienceDirect, Web of Science, and ACM, focusing on the Title and Abstract of articles. Filters for language (English only) and year of publication (2017 and onwards) were applied. Search terms encompassed key machine learning words and expressions (e.g., “machine learning”, “artificial intelligence”, “classification”, “segmentation”) combined with clinical image-related keywords (e.g., “image”, “pixel”, “resolution”, “MRI”, “PET”, “CT”). After article retrieval, duplicates were eliminated. It is also important to mention that preprint articles, such as arXiv, bioRxiv, medRxiv, among others, were also queried as part of the Scopus indexing system. These are major open-access article archives holding highly relevant manuscripts (considering the number of citations and widespread usage) but whose content was not peer reviewed.

In the second stage, the previously identified papers and their references were utilized as seeds to construct connection maps, employing the LitMaps [ 14 ] web tool to identify the most relevant technologies. The Iramuteq software [ 15 ] was also used to generate and explore word and concept networks using some of the included natural language processing tools [ 16 ]. The selection of technologies was based on manual observation of connection maps, with a focus on identifying healthcare-related keyword groups. The use of this methodology implied some ad hoc criteria since the mentioned tools are agnostic to the underlying clinical processes and not always are able to correctly group medical areas. With the described methodology, the ultimate aim was to encompass a broad spectrum of disease handling processes and support activities, emphasizing the most promising technological approaches to date while acknowledging identified limitations. Additionally, emphasis has been given to review articles that were specifically referenced when available for specific domains, as they offer an enhanced overview within a confined area of knowledge. The final article corpus showed a distribution by year of publication as depicted in Figure 1 . It can be observed that 2023 has the highest number of review/survey articles, which can evidence the interest in the area but can also be an indicator of the diversity of involved technologies, demanding for an overview article.

Distribution of the selected articles by year of publication.

3. Technological Innovations

Mathematical models and algorithms stand at the forefront of scientific exploration, serving as powerful tools that enable us to unravel complex phenomena, make predictions, and uncover hidden patterns in vast datasets. These essential components of modern research have not only revolutionized our understanding of the natural world but have also played a pivotal role in driving technological breakthroughs that open up numerous application possibilities across various domains. The synergy between mathematical models and algorithms has not only enhanced our understanding of the world but has also been a driving force behind technological advancements that have transformed our daily lives.

The earliest multilayer perceptron networks, while representing a crucial step in the evolution of neural networks, had notable limitations. One of the primary constraints was their shallow architecture, which consisted of only a few layers, limiting their ability to model complex patterns. Besides the model expansion restrictions imposed by the limited computing power, training these networks with multiple layers was also challenging. In particular, the earliest activation functions used in neural networks, including the sigmoid and hyperbolic tangent (tanh), led to the vanishing gradient problem [ 17 ] as their gradients became exceedingly small as inputs moved away from zero. This issue impeded the efficient propagation of gradients during training, resulting in slow convergence or training failures. Furthermore, the limited output range of these functions and their symmetric nature constrained the network’s ability to represent complex, high-dimensional data. Additionally, the computational complexity of these functions, particularly the exponential calculations, hindered training and inference in large networks. These shortcomings led to the development and widespread adoption of more suitable activation functions, such as the rectified linear unit (ReLU) [ 18 ] and its variants, which successfully addressed these issues and became integral components of modern deep learning architectures [ 19 ]. For these reasons, early multilayer perceptron networks struggled to capture complex patterns in data, making them unsuitable for tasks requiring the modeling of intricate relationships, ultimately leading to the necessity of exploration of more advanced architectures and training techniques.

Improvements in the artificial neurons’ functionality, more advanced architectures, and improved training algorithms supported by graphical computational units (GPU) came to open promising possibilities. The LeNet-5 architecture, developed for the recognition of handwritten digits [ 20 ], is a fundamental milestone for convolutional neural networks (CNNs) [ 21 , 22 ].

CNNs, inspired by the biological operation of animals’ vision system, assume that the input is the representation of image data. Current architectures follow a structured sequence of layers, each with specific functions to process and extract features from the input data [ 23 ]. The journey begins with the input layer, which receives raw image data, typically represented as a grid of pixel values, often with three color channels (red, green, blue) for color images. Following the input layer, the network employs convolutional layers, which are responsible for feature extraction. These layers use convolutional operations (of several types [ 22 ]) to detect local patterns and features in the input data. Early convolutional layers focus on detecting basic features like edges, corners, and textures. After each convolution operation, activation layers with rectified linear unit (ReLU) activation functions are applied to introduce nonlinearity. ReLU units help the network learn more complex patterns and enhance its ability to model the data effectively. Pooling (Subsampling) layers come next, reducing the spatial dimensions of the feature maps while preserving important information. Max pooling and average pooling are common operations that help make the network more robust to variations in scale and position. The sequence of convolutional layers continues, with additional layers stacked to capture increasingly complex and abstract features. These deeper layers are adept at detecting higher-level patterns, shapes, and objects in the data. Similar to the earlier convolutional layers, activation layers with ReLU functions are applied after each convolution operation, maintaining nonlinearity and enhancing feature learning. Pooling (subsampling) layers may be used again, further decreasing the spatial dimensions of the feature maps and retaining essential information. At the end of this sequence, after the network has extracted the most relevant information from the input data, a special set of vectors are obtained, designated by deep features [ 24 ]. These, located deep in the network, distill data into compact, meaningful forms that are highly discriminative. Or, in other words, after the progressive extraction of information, layer after layer, raw input data is refined into more condensed and abstract representations that are imbued with semantic meaning, encapsulating essential characteristics of the input. They are highly discriminative and have lower dimensionality than the raw input data, which not only conserves computational resources but also simplifies subsequent processing, making it especially beneficial in the analysis of high-dimensional data, such as images. This process also eliminates the tedious and error-prone process of handcrafted feature selection, leading to optimized feature sets and to the possibility of building the so-called “end-to-end” systems. Deep features can also help mitigate overfitting, a common challenge in machine learning, since by learning relevant representations, they prevent models from memorizing the training data and encourage more robust generalization.

Another great advantage of deep feature extraction pipelines is the possibility of using transfer learning techniques. In this case, a deep feature extraction network previously successfully developed on one task or dataset can be transferred and fine-tuned to another related task, significantly reducing the need for large, labeled datasets and speeding up model training. This versatility is a game changer in many applications.

After this extraction front end, continuing with the processing pipeline and moving towards the end of the network, fully connected layers are introduced. These layers come after the convolutional and pooling layers and play a pivotal role in feature aggregation and classification. The deep features extracted by the previous layers are flattened and processed through one or more fully connected layers.

Finally, the output layer emerges as the last layer of the network. The number of neurons in this layer corresponds to the number of classes in a classification task or the number of output units in a regression task. For classification tasks, a sigmoid or a softmax activation function is typically used to calculate class probabilities, providing the final output of the CNN [ 25 , 26 ]. A sigmoid function is commonly employed in binary classification, producing a single probability score indicating the likelihood of belonging to the positive class. The softmax function is favored for its ability to transform raw output scores into probability distributions across multiple classes. This conversion ensures that the computed probabilities represent the likelihood of the input belonging to each class, with the sum of probabilities equating to one, thereby constituting a valid probability distribution. Beyond this interpretability, both functions are differentiable, a critical attribute for the application of gradient-based optimization algorithms like backpropagation during training.

The described structured sequence of layers, from the input layer to the output layer, captures the hierarchical feature learning process in a CNN, allowing it to excel in image classification tasks (among others). Specific CNN architectures may introduce variations, additional components, or specialized layers based on the network’s design goals and requirements.

3.1. Transformers

CNNs are well suited for grid-like data, such as images, where local patterns can be captured efficiently. However, they struggle with sequential data because they lack a mechanism for modeling dependencies between distant elements (for example, in distinct time instants or far in the image). Also, CNNs do not inherently model the position or order of elements within the data. They rely on shared weight filters, which makes them translation invariant but can be problematic when absolute spatial relationships are important [ 27 ]. To overcome these limitations (handling sequential data, modeling long-range dependencies, incorporating positional information, and addressing tasks involving multimodal data, among others), transformers were introduced [ 28 ]. In the context of machine learning applied to images, transformers are a type of neural network architecture that extends the transformer model, originally designed for natural language processing [ 28 ], to handle computer vision tasks. These models are often referred to as vision transformers (ViTs) or image transformers [ 29 ] and come to introduce performance benefits, especially in noisy conditions [ 30 , 31 ]. In clinical settings, applications cover diagnosis and prognosis [ 32 ], encompassing classification, segmentation, and reconstruction tasks in distinct stages [ 31 , 33 ].

In vision transformers (ViT), the initial image undergoes a transformation process, wherein it is divided into a sequence of patches, as can be observed in Figure 2 . Each of these patches is associated with a positional encoding technique, which captures and encodes the spatial positions of the patches, thus preserving spatial information. These patches, together with a class token, are then input into a transformer model to perform multi-head self-attention (MHSA) and generate embeddings that represent the learned characteristics of the patches. The class token’s state in the ViT’s output underscores a pivotal aspect of the model’s architecture since it acts as a global aggregator of information from all patches, offering a comprehensive representation of the entire image. The token’s state is dynamically updated during processing, reflecting a holistic understanding that encapsulates both local details and also the broader context of the image. Finally, a multilayer perceptron (MLP) is employed for the purpose of classifying the learned image representation. Notably, in addition to using raw images, it is also possible to supply feature maps generated by convolutional neural networks (CNNs) as input into a vision transformer for the purpose of establishing relational mappings [ 34 ]. It is also possible to use the transformer’s encoding technique to explore the model’s explainability [ 35 ].

Pipeline for applying the transformer’s technique to images.

The attention mechanism is a fundamental component in transformers. It plays a pivotal role in enabling the model to selectively focus on different parts of the input data with varying degrees of attention. At its core, the attention mechanism allows the model to assign varying levels of importance to different elements within the input data. This means the model can “pay attention” to specific elements while processing the data, prioritizing those that are most relevant to the task at hand. This selective attention enhances the model’s ability to capture essential information and relationships within the input. The mechanism operates as follows: First, the input data is organized into a sequence of elements, such as tokens in a sentence for NLP or patches in an image for computer vision. Then, the mechanism introduces three sets of learnable parameters: query (Q), key (K), and value (V). The query represents the element of interest, while the key and value pairs are associated with each element in the input sequence. For each element in the input sequence, the attention mechanism calculates an attention score, reflecting the similarity between the query and the key for that element. The method used to measure this similarity can vary, with techniques like dot product and scaled dot product being common choices. These attention scores represent how relevant each element is to the query. The next step involves applying the softmax function to the attention scores. This converts them into weights that sum to one, effectively determining the importance of each input element concerning the query. The higher the weight, the more attention the model allocates to that specific element in the input data. Finally, the attention mechanism computes a weighted sum of the values, using the attention weights. The resulting output is a combination of information from all input elements, with elements more relevant to the query receiving higher weight in the final representation [ 36 , 37 ].

The attention mechanism can be used in various ways (attention gate [ 38 ], mixed attention [ 39 ], among others in the medical field), with one prominent variant being self-attention. In self-attention, the query, key, and value all originate from the same input sequence. This allows the architecture to model relationships and dependencies between elements within the same sequence, making it particularly useful for tasks that involve capturing long-range dependencies and context [ 7 , 40 , 41 ].

The original ViT architecture, as in Figure 3 a, was enhanced with the hierarchical vision transformer using shifted windows (SWIN transformer) [ 42 ] where a hierarchical partitioning of the image into patches is used. This means that the image is first divided into smaller patches, and then these patches are merged together as the network goes deeper, as in Figure 3 b. This hierarchical approach allows SWIN to capture both local and global features in the image, which can improve its performance on a variety of tasks. In the SWIN transformer, images of different resolutions belonging to outputs of different stages can be used to facilitate segmentation tasks.

Comparison of architecture operation when going deep in the network.

Another key difference between SWIN and ViT is that SWIN uses a shifted window self-attention mechanism, as depicted in Figure 4 . This means that the self-attention operation is only applied to a local window of patches, or in other words, to a limited number of neighbor patches (as represented in green in Figure 4 ) rather than the entire image. Then, in a second stage, the attention window focus location is shifted to a different location (by patch cyclic shifting). This shifted window approach comes to reduce the computational load and complexity of the self-attention operation, which can improve the efficiency of the SWIN architecture. These differences, when compared with the original ViT, allow a more efficient and scalable architecture, which were further refined in SWIN v2 [ 43 ].

Shifted window’s mechanism for the self-attention mechanism in the SWIN transformer.

The transformer-based approach has received a lot of attention due to its effectiveness, still with improvement opportunities [ 44 ]. The described innovations have been crucial in advancing the state of the art in medical image processing, covering machine learning tasks, such as classification, segmentation, synthesis (image or video), detection, and captioning [ 34 , 45 ]. By enhancing the model’s ability to focus on relevant information and understand complex relationships within the data, the attention mechanism represents a significant step in the improvement of the quality and effectiveness of various deep learning applications in the medical field.

Within the broad category of computer vision and artificial intelligence, the YOLO algorithm [ 46 ], which stands for “you only look once”, has gained a lot of popularity due to its performance in real-time object detection tasks. In the medical imaging field, the term “YOLO” is sometimes used more broadly to refer to implementations or systems that use one of the versions of the YOLO algorithm. It approaches object detection as a regression problem, predicting bounding box coordinates and class probabilities directly from the input image in a single pass through its underlying neural network (composed of backbone, neck, and head sections). This single-pass processing, where the image is divided into a grid for simultaneous predictions, distinguishes YOLO from other approaches and contributes to its exceptional speed. Postprediction, nonmaximum suppression is applied to filter redundant and low-confidence predictions, ensuring that each object is detected only once. In the medical field, YOLO has been used for a variety of imaging tasks, including cytology automation [ 47 ], detecting lung nodules in CT scans [ 48 ], segmentation of structures [ 49 ], detecting breast cancer in mammograms [ 50 ], or to track needles in ultrasound sequences [ 51 ], among others. YOLO’s fast and accurate object detection capabilities make it an excellent choice for many medical imaging applications.

Finally, it is noteworthy to highlight the emergence of hybrid approaches that combine the aforementioned algorithms, as observed in instances like TransU-net [ 52 ] or ViT-YOLO [ 53 ]. These combinations aim to leverage the strengths of each individual algorithm, with the objective of achieving performance enhancements. It is important to acknowledge, however, that these approaches are still in an early stage of development and are not explored here.

3.2. Generative Models

Generative models are a class of machine learning models that can generate new data based on training data. Other generative models include generative adversarial networks (GANs), variational autoencoders (VAEs), and flow-based models. Each can produce high-quality images.

Generative adversarial networks, or GANs, are a class of machine learning models introduced in 2014 [ 54 ] that excel at generating data, often in the form of images, but applicable to other data types like text or audio as well. GANs consist of two neural networks: a generator and a discriminator. The generator creates synthetic data from random noise and aims to produce data that are indistinguishable from real data, while the discriminator tries to distinguish between real and fake data, as represented in Figure 5 . Through an adversarial training process, these networks compete, with the generator continually improving its ability to create realistic data and the discriminator enhancing its capacity to identify real from fake data.

Architecture overview for a generative adversarial network for images.

GANs have revolutionized the field of data generation, a highly valued resource due to the data avidity of modern machine learning systems, due to the lack of data in some areas and due to data protection and security constraints. These networks offer a highly effective way to create synthetic data that closely resemble real data. This is highly valuable, especially when dealing with limited datasets, as GANs can help augment training data for various machine learning tasks. For instance, in medical imaging, where obtaining large, diverse datasets can be challenging, GANs enable researchers to generate additional, realistic medical images for training diagnostic models, ultimately improving the accuracy of disease detection [ 55 ]. A recent study by Armanious et al. proposed a new framework called MedGAN [ 56 ] for medical image-to-image translation that operates on the image level in an end-to-end manner. MedGAN builds upon recent advances in the field of GANs by merging the adversarial framework with a new combination of nonadversarial losses. The framework utilizes a discriminator network as a trainable feature extractor which penalizes the discrepancy between the translated medical images and the desired modalities. Style-transfer losses are also utilized to match the textures and fine structures of the desired target images to the translated images. Additionally, a new generator architecture, titled CasNet, enhances the sharpness of the translated medical outputs through progressive refinement via encoder–decoder pairs. MedGAN was applied to three different tasks: PET–CT translation, correction of MR motion artefacts, and PET image denoising. Perceptual analysis by radiologists and quantitative evaluations illustrate that MedGAN outperforms other existing translation approaches.

Generative adversarial networks (GANs) have been a promising tool in the field of medical image analysis [ 57 ], particularly in image-to-image translation. Skandarani et al. [ 58 ] conducted an empirical study on GANs for medical image synthesis. The results revealed that GANs are far from being equal as some are ill-suited for medical imaging applications while others are much better off. The top-performing GANs are capable of generating realistic-looking medical images by FID standards that can fool trained experts in a visual Turing test and comply with some metrics [ 58 ]. The introduction of these models into clinical practice has been cautious [ 59 ], but the advantages and performance that have been successively achieved with their development have allowed GANs to become a successful technology.

Along with GANs, variational autoencoders (VAEs) are a popular technique for image generation. While both models are capable of generating images, they differ in their approach and training methodology. VAEs are a type of generative model that learns to encode the fundamental information of the input data into a latent space. The encoder network maps the input data to a latent space, which is then decoded by the decoder network to generate the output image. VAEs are trained using a probabilistic approach that maximizes the likelihood of the input data given the latent space. VAEs are better suited for applications that require probabilistic modeling, such as image reconstruction and denoising. This approach is capable of generating high-quality images but may suffer from blurry outputs [ 60 , 61 , 62 ].

Diffusion models constitute another class of generative models employed in image synthesis, functioning by iteratively transforming a base distribution into a target distribution through a series of diffusion steps [ 63 ]. These models leverage the concept of image diffusion, wherein the generation process unfolds progressively by adding noise to the image iteratively. Typically, the generation process commences with a simple distribution, such as a Gaussian, and refines it over multiple steps to approximate the desired complex distribution of real images. The iterative nature of diffusion models allows them to capture intricate structures and nuanced details present in medical images, where they can outperform GAN [ 64 , 65 ]. They can also be applied to video data [ 66 , 67 ].

Flow-based generative models represent a distinct approach in variational inference and natural image generation, recently gaining attention in the realm of computer vision [ 68 ]. The foundational concept, introduced in [ 69 ], centers around the utilization of a (normalizing) flow—a sequence of invertible mappings—to construct the transformation of a probability density, approximating a posterior distribution. The process commences with an initial variable, progressively mapping it to a variable characterized by a simple distribution (such as an isotropic Gaussian). This is achieved by iteratively applying the change of variable rule, akin to the inference mechanism in an encoder network. In the context of image generation, the initial variable is the real image governed by an unknown probability function. Through the employment of a well-designed inference network, the flow undergoes training to learn an accurate mapping. Importantly, the invertibility of the flow-based model facilitates the straightforward generation of synthetic images. This is accomplished by sampling from the simple distribution and navigating through the map in reverse. Comparative to alternative generative models and autoregressive models, flow-based methods offer a notable advantage by enabling tractable and accurate log-likelihood evaluation throughout the training process [ 70 ]. Simultaneously, they afford an efficient and exact sampling process from the simple prior distribution during testing. Image modality transfer [ 71 ] and 3D data augmentation [ 72 ] are promising areas in the medical field.

GANs are highly popular for magnetic resonance applications due to their ability to generate additional datasets and also due to the existing datasets that can support the training of effective models [ 73 ]. Reconstruction and segmentation tasks are also an important field of application. Here, the adversarial training plays a crucial role in imposing robust constraints on both the shape and texture of the generator’s output [ 73 ]. In some cases, GANs can be preferred over VAE due easier optimal model optimization [ 74 ]. In many applications, a balance must be found between the ability to generate high-quality samples, achieve fast sampling (inference), and exhibit mode diversity [ 75 ].

Overall, generative approaches are vital in machine learning for medical images due to their capacity to generate realistic data, drive innovation in image generation and manipulation, facilitate image-to-image translation, and open up creative opportunities for content generation across various domains.

3.3. Deep Learning Techniques and Performance Optimization

Medical imaging techniques are based on different physical principles, each with their benefits and limitations. The ability to deal with such diverse modalities is also an important aspect to be addressed by AI. In [ 76 ], a set of “tricks” are presented to improve the performance of deep learning models for multimodal image classification tasks. The authors start by emphasizing the increasing importance of multimodal image classification, which involves utilizing information from multiple modalities, such as images, text, and other data sources. For this, they also address the challenges specific to multimodal datasets, including data preprocessing, feature extraction, data imbalance, heterogeneity of modalities, data fusion, and model optimization. As defined by the authors, a “bag of tricks” or techniques can enhance the effectiveness of these models in handling multimodal data. These tricks can focus on the data, covering feature alignment, modality-specific preprocessing, and class balancing techniques, and also on the processing, using architectural modifications, training strategies, and regularization techniques. For the evaluation of such systems, benchmarking approaches are also presented and explored. These are valuable insights for researchers and practitioners working in the field of multimodal image classification.

4. Applications

AI-based imaging techniques can be divided in eight distinct categories: acquisition, preprocessing, feature extraction, registration, classification, object localization, segmentation, and visualization. These can also be organized in the clinical process pipeline broadly encompassing prevention, diagnostics, planning, therapy, prognostic, and monitoring. It is also possible to focus on the human organ or physiological process under focus. Using this last perspective, groups have been created using the associated keywords of the selected papers, and their relative expression has been calculated, as in Figure 6 . Notably, lungs emerge as the primary focus, likely attributed to the aftermath of the recent COVID-19 pandemic and the availability of novel, untapped datasets. The significance of the affected organ in human life should also be a pivotal factor driving researchers’ interest in each domain.

Number of publications per area of interest (showing the first six highest ranked, normalized to 100).

4.1. Medical Image Analysis for Disease Detection and Diagnosis

Medical image analysis for disease detection and diagnosis is a rapidly evolving field that holds immense potential for improving healthcare outcomes. By harnessing advanced computational techniques and machine learning algorithms, medical professionals are now able to extract invaluable insights from various medical imaging modalities [ 76 , 77 ].

Artificial intelligence is an area where great progress has been observed, and the number of techniques applicable to medical image processing has been increasing significantly. In this context of diversity, review articles where different techniques are presented and compared are useful. For example, in the area of automated retinal disease assessment (ARDA), AI can be used to help healthcare workers in the early detection, screening, diagnosis, and grading of retinal diseases such as diabetic retinopathy (DR), retinopathy of prematurity (RoP), and age-related macular degeneration (AMD), as shown in the comprehensive survey presented in [ 77 ]. The authors highlight the significance of medical image modalities, such as optical coherence tomography (OCT), fundus photography, and fluorescein angiography, in capturing detailed retinal images for diagnostic purposes and explain how AI can cope with these distinct information sources, either isolated or combined. The limitations and subjectivity of traditional manual examination and interpretation methods are emphasized, leading to the exploration of AI-based solutions. For this, an overview of the utilization of deep learning models is presented, and the most promising results in the detection and classification of retinal diseases, including age-related macular degeneration (AMD), diabetic retinopathy, and glaucoma, are thoroughly covered. The role of AI in facilitating the analysis of large-scale retinal datasets and the development of computer-aided diagnostic systems is also highlighted. However, AI is not always a perfect solution, and the challenges and limitations of AI-based approaches are also covered, addressing issues related to data availability, model interpretability, and regulatory considerations. Given the significant interest in this field and the promising results that AI has yielded, other studies have also emerged to cover various topics related to eye image analysis [ 78 , 79 ].

Another area of great interest is brain imaging, whose techniques play a crucial role in understanding the intricate workings of the human brain and in diagnosing neurological disorders. Methods such as magnetic resonance imaging (MRI), functional MRI (fMRI), positron emission tomography (PET), or electroencephalography signals (EEG) provide valuable insights into brain structure, function, and connectivity. However, the analysis of these complex data, be it images or signals, requires sophisticated tools and expertise. Again, artificial intelligence (AI) comes into play. The synergy between brain imaging and AI has the potential to revolutionize neuroscience and improve patient care by unlocking deeper insights into the intricacies of the human brain. In [ 80 ], a powerful combination of deep learning techniques and the sine–cosine fitness grey wolf optimization (SCFGWO) algorithm is used on the detection and classification of brain tumors. It addresses the importance of accurate tumor detection and classification as well as the associated challenges. Complexity and variability are tackled by convolutional neural networks (CNNs) that can automatically learn and extract relevant features for tumor analysis. In this case, the SCFGWO algorithm is used to fine-tune the parameters of the CNN leading to an optimized performance. Metrics, such as accuracy, sensitivity, specificity, and F1-score, are compared with other existing approaches to showcase the effectiveness and benefits of the proposed method in brain tumor detection and classification. The advantages and limitations of the proposed approach and the potential impact of the research in clinical practice are also mentioned.

Lung imaging has been a subject of extensive research interest [ 81 , 82 ], primarily due to the aggressive nature of lung cancer and its tendency to be detected at an advanced stage, leading to high mortality rates among cancer patients. In this context, accurate segmentation of lung fields in medical imaging plays a crucial role in the detection and analysis of lung diseases. In a recent study [ 83 ], the authors focused on segmenting lung fields in chest X-ray images using a combination of superpixel resizing and encoder–decoder segmentation networks. The study effectively addresses the challenges associated with lung field segmentation, including anatomical variations, image artifacts, and overlapping structures. It emphasizes the potential of deep learning techniques and the utilization of encoder–decoder architectures for semantic segmentation tasks. The proposed method, which combines superpixel resizing with an encoder–decoder segmentation network, demonstrates a high level of effectiveness compared to other approaches, as assessed using evaluation metrics such as the Dice similarity coefficient, Jaccard index, sensitivity, specificity, and accuracy.

More recently, the interest in lung imaging has been reinforced due to its importance in the diagnosis and monitoring of COVID-19 disease. In a notable study [ 84 ], the authors delve into the data-driven nature of AI and its need for high-quality data. They specifically focus on the generation of synthetic data, which involves creating artificial instances that closely mimic real data. In fact, by using the proposed approach, the synthetic images are nearly indistinguishable from read images when compared using the structural similarity index (SSIM), peak signal-to-noise ratio (PSNR), and the Fréchet inception distance (FID). In this case, lung CT for COVID-19 diagnosis is used as an application example where this proposed approach has shown to be successful. The problem is tackled by means of a new regularization strategy, which refers to a technique used to prevent overfitting in ML models. This strategy does not require making significant changes to the underlying neural network architecture, making it easier to implement. Furthermore, the proposed method’s efficacy extends beyond lung CT for COVID-19 diagnosis and can be easily adapted to other image types or imaging modalities. Consequently, future research endeavors can explore its applicability to diverse diseases and investigate its relevance to emerging AI topics, such as zero-shot or few-shot learning.

Breast cancer, the second most reported cancer worldwide, must be diagnosed as early as possible for a good prognostic. In this case, medical imaging is paramount for disease prevention and diagnosis. The effectiveness of an AI-based approach is evaluated in [ 85 ]. The authors present a novel investigation that constructs and evaluates two computer-aided detection (CAD) systems for digital mammograms. The objective was to differentiate between malignant and benign breast lesions by employing two state-of-the-art approaches based on radiomics (with features such as intensity, shape, and texture) and deep transfer learning concepts and technologies (with deep features). Two CAD systems were trained and assessed using a sizable and diverse dataset of 3000 images. The findings of this study indicate that deep transfer learning can effectively extract meaningful features from medical images, even with limited training data, offering more discriminatory information than traditional handcrafted radiomics features. However, explainability, a desired characteristic in artificial intelligence and in medical decision systems in particular, must be further explored to fully unravel the mysteries of these “black-box” models.

Still, concerning breast imaging, and addressing the typical high data needs of machine learning systems, a study was made to compare and optimize models using small datasets [ 86 ]. The article discusses the challenges associated with limited data, such as overfitting and model generalization. Distinct CNN architectures, such as AlexNet, VGGNet, and ResNet, are trained using small datasets. The authors discuss strategies to mitigate these limitations, such as data augmentation techniques, transfer learning, and model regularization. With these premises, a multiclass classifier, based on the BI-RADS lexicon on the INBreast dataset [ 87 ], was developed. Compared with the literature, the model was able to improve the state-of-the-art results. This comes to reinforce that discriminative fine-tuning works well with state-of-the-art CNN models and that it is possible to achieve excellent performance even on small datasets.

Radiomics and artificial intelligence (AI) play pivotal roles in advancing breast cancer imaging, offering a range of applications across the diagnostic spectrum. These technologies contribute significantly to risk stratification, aiding in the determination of cancer recurrence risks and providing valuable insights to guide treatment decisions [ 88 , 89 ]. Moreover, AI algorithms leverage radiomics features extracted from diverse medical imaging modalities, such as mammography, ultrasound, magnetic resonance imaging (MRI), and positron emission tomography (PET), to enhance the accuracy of detecting and classifying breast lesions [ 88 , 89 ]. For treatment planning, radiomics furnishes critical information regarding treatment effectiveness, facilitating the prediction of treatment responses and the formulation of personalized treatment plans [ 90 ]. Additionally, radiomics serves as a powerful tool for prognosis, enabling the prediction of outcomes such as disease-free survival and recurrence risk in breast cancer patients [ 91 ]. Furthermore, the robustness of MRI-based radiomics features against interobserver segmentation variability has been highlighted, indicating their potential for future breast MRI-based radiomics research [ 92 ].

Liver cancer is the third most common cause of death from cancer worldwide [ 93 ], and its incidence has been growing. Again, the development of the disease is often asymptomatic, making screening and early detection crucial for a good prognosis. In [ 8 ], the authors focus on the segmentation of liver lesions in CT images of the LiTS dataset [ 94 ]. As a novelty, the paper proposes an intelligent decision system for segmenting liver and hepatic tumors by integrating four efficient neural networks (ResNet152, ResNeXt101, DenseNet201, and InceptionV3). These classifiers are independently operated, and a final result is obtained by postprocess to eliminate artifacts. The obtained results were better than those obtained by the individual networks. In fact, concerning liver and pancreatic images, the use of AI algorithms is already a reality for speeding up repetitive tasks, such as segmentation, acquiring new quantitative parameters, such as lesion volume and tumor burden, improving image quality, reducing scanning time, and optimizing imaging acquisition [ 95 ].

Diabetic retinopathy (DR) is a significant cause of blindness globally, and early detection and intervention can help change the outcomes of the disease. AI techniques, including deep learning and convolutional neural networks (CNN), have been applied to the analysis of retinal images for DR screening and diagnosis [ 96 ]. Some studies have shown promising results in detecting referable diabetic retinopathy (rDR) using AI algorithms with high sensitivity and specificity compared to human graders [ 97 ], while reducing the associated human resources. For example, a study using a deep learning-based AI system achieved 97.05% sensitivity, 93.4% specificity, and 99.1% area under the curve (AUC) in classifying rDR as moderate or worse diabetic retinopathy, referable diabetic macular edema, or both [ 97 ]. Nevertheless, there are also shortcomings, such as the lack of standards for development and evaluation and the limited scope of application [ 98 ].

AI can also help in the detection and prediction of age-related macular degeneration (AMD). AI-based systems can screen for AMD and predict which patients are likely to progress to late-stage AMD within two years [ 99 ]. AI algorithms can provide analyses to assist physicians in diagnosing conditions based on specific features extrapolated from retinal images [ 100 ].

Yet in this area, optical coherence tomography (OCT) is a valuable tool in diagnosing various eye conditions and is where artificial intelligence (AI) can successfully be used. AI-assisted OCT has several advantages and applications in ophthalmology for diagnosis, monitoring, and disease-progression estimation (e.g., for glaucoma, macular edema, or age-related macular degeneration) [ 101 ]. AI-assisted OCT can provide more accurate and sensitive results compared to traditional methods [ 102 ]. For example, an OCT-AI-based telemedicine platform achieved a sensitivity of 96.6% and specificity of 98.8% for detecting urgent cases, and a sensitivity of 98.5% and specificity of 96.2% for detecting both urgent and routine cases [ 103 ].

These tools can lead to more efficient and objective ways of diagnosing and managing eye conditions.

4.2. Imaging and Modeling Techniques for Surgical Planning and Intervention

Imaging and 3D modeling techniques, coupled with the power of artificial intelligence (AI), have revolutionized the field of surgical planning and intervention, offering numerous advantages to both patients and healthcare professionals. By leveraging the capabilities of AI, medical imaging data, such as CT scans and MRI images, can be transformed into detailed three-dimensional models that provide an enhanced understanding of a patient’s anatomy. This newfound precision and depth of information allow surgeons to plan complex procedures with greater accuracy, improving patient outcomes and minimizing risks. Furthermore, AI-powered algorithms can analyze vast amounts of medical data, assisting surgeons in real-time during procedures, guiding them with valuable insights, and enabling personalized surgical interventions. For example, in [ 49 ], a new deep learning (DL)-based tool for segmenting anatomical structures of the left heart from echocardiographic images is proposed. It results from a combination of the YOLOv7 algorithm and U-net, specifically addressing segmentation of echocardiographic images into LVendo, LVepi, and LA.

Additionally, the integration of 3D printing technology with imaging and 3D modeling techniques further amplifies the advantages of surgical planning and intervention. With 3D printing, these intricate anatomical models can be translated into physical objects, allowing surgeons to hold and examine patient-specific replicas before the actual procedure. This tangible representation aids in comprehending complex anatomical structures, identifying potential challenges, and refining surgical strategies. Surgeons can also utilize 3D-printed surgical guides and implants, customized to fit each patient’s unique anatomy, thereby enhancing precision and reducing operative time.

These benefits are described and explored in [ 104 ], covering the operative workflow involved in the process of creating 3D-printed models of the heart using computed tomography (CT) scans. The authors begin by emphasizing the importance of accurate anatomical models in surgical planning, particularly in complex cardiac cases. They also discuss how 3D printing technology has gained prominence in the medical field, allowing for the creation of patient-specific anatomical models. In their developments, they thoroughly describe the operative workflow for generating 3D-printed heart models. Throughout the process, the challenges and limitations of the operative workflow from CT to 3D printing of the heart are covered. They also discuss factors such as cost, time, expertise required, and the need for validation studies to ensure the accuracy and reliability of the printed models.

A similar topic is presented in [ 105 ]. Here the authors focus specifically on coronary artery bypass graft (CABG) procedures and describe the feasibility of using a 3D modeling and printing process to create surgical guides, contributing to the success of the surgery and enhancing patient outcomes. In this paper, the authors also discuss the choice of materials for the 3D-printed guide, considering biocompatibility and sterility requirements. In addition, a case study that demonstrates the successful application of the workflow in a real clinical scenario is presented.

The combination of AI-driven imaging, 3D modeling, and 3D printing technologies revolutionizes surgical planning and intervention, empowering healthcare professionals with unparalleled tools to improve patient outcomes, create personalized solutions, and redefine the future of surgical practice. These advancements in imaging and 3D modeling techniques, driven by AI, are driving a new era of surgical precision and innovation in healthcare.

4.3. Image and Model Enhancement for Improved Analysis

Decision-making and diagnosis are important purposes for clinical applications, but AI can also play an important role in other applications of the clinical process. For example, in [ 106 ] the authors focus on the application of colorization techniques to medical images, with the goal of enhancing the visual interpretation and analysis by adding chromatic information. The authors highlight the importance of color in medical imaging as it can provide additional information for diagnosis, treatment planning, and educational purposes. They also address the challenges associated with medical image colorization, including the large variability in image characteristics and the need for robust and accurate colorization methods. The proposed method utilizes a spatial mask-guided colorization with a generative adversarial network (SMCGAN) technique to focus on relevant regions of the medical image while preserving important structural information during the process. The evaluation was based on a dataset from the Visible Human Project [ 107 ] and from the prostate dataset NCI-ISBI 2013 [ 108 ]. With the presented experimental setup and evaluation metrics used for performance assessment, the proposed technique was able to outperform the state-of-the-art GAN-based image colorization approaches with an average improvement of 8.48% in the peak signal-to-noise ratio (PSNR) metric.

In complex healthcare scenarios, it is crucial for clinicians and practitioners to understand the reasoning behind AI models’ predictions and recommendations. Explainable AI (XAI) plays a pivotal role in the domain of medical imaging techniques for decision support, where transparency and interpretability are paramount. In [ 9 ], the authors address the problem of nuclei detection in histopathology images, which is a crucial task in digital pathology for diagnosing and studying diseases. They specifically propose a technique called NDG-CAM (nuclei detection in histopathology images with semantic segmentation networks and Grad-CAM). Grad-CAM (gradient-weighted class activation mapping) [ 109 ] is a technique used in computer vision and deep learning to visualize and interpret the regions of an image that are most influential in the prediction made by a convolutional neural network. Hence, in the proposed methodology, the semantic segmentation network aims to accurately segment the nuclei regions in histopathology images, while Grad-CAM helps visualize the important regions that contribute to the model’s predictions, helping to improve the accuracy and interpretability of nuclei detection. The authors compare the performance of their method with other existing nuclei detection methods, demonstrating that NDG-CAM achieves improved accuracy while providing interpretable results.

Still with the purpose of making AI provide human understandable results, the authors in [ 110 ] focus on the development of an open-source COVID-19 CT dataset that includes automatic lung tissue classification for radiomics analysis. The challenges associated with COVID-19 research, including the importance of large-scale datasets and efficient analysis methods are covered. The potential of radiomics, which involves extracting quantitative features from medical images, in aiding COVID-19 diagnosis, prognosis, and treatment planning, are also mentioned. The proposed dataset consists of CT scans from COVID-19 patients, which are annotated with labels indicating different lung tissue regions, such as ground-glass opacities, consolidations, and normal lung tissue.

Novel machine learning techniques are also being used to enhance the resolution and quality of medical images [ 111 ]. These techniques aim to recover fine details and structures that are lost or blurred in low-resolution images, which can improve the diagnosis and treatment of various diseases. One of the novel machine learning techniques is based on GANs. For example, Bing at al. [ 112 ] propose the use of an improved squeeze-and-excitation block that selectively amplifies the important features and suppresses the nonimportant ones in the feature maps. A simplified EDSR (enhanced deep super-resolution) model to generate high-resolution images from low-resolution inputs is also proposed, along with a new fusion loss function. The proposed method was evaluated on public medical image datasets and compared with state-of-the-art deep learning-based methods, such as SRGAN, EDSR, VDSR, and D-DBPN. The results show that the proposed method achieves better visual quality and preserves more details, especially for high upscaling factors.

Vision transformers, with their ability to treat images as sequences of tokens and to learn global dependencies among them, can capture long-range and complex patterns in images, which can benefit super-resolution tasks. Zhu et al. [ 113 ] propose the use of vision transformers with residual dense connections and local feature fusion. This method proposes an efficient vision transformer architecture that can achieve high-quality single-image super-resolution for various medical modalities, such as MRI, CT, and X-ray. The key idea is to use residual dense blocks to enhance the feature extraction and representation capabilities of the vision transformer and to use local feature fusion to combine the low-level and high-level features for better reconstruction. Moreover, this method also introduces a novel perceptual loss function that incorporates prior knowledge of medical image segmentation to improve the image quality of desired aspects, such as edges, textures, and organs. In another work, Wei et al. [ 114 ] propose to adapt the SWIN transformer, which is a hierarchical vision transformer that uses shifted windows to capture local and global information, to the task of automatic medical image segmentation. The high-resolution SWIN transformer uses a U-net-like architecture that consists of an encoder and a decoder. The encoder converts the high-resolution input image into low-resolution feature maps using a sequence of SWIN transformer blocks, and the decoder gradually generates high-resolution representations from low-resolution feature maps using upsampling and skip connections. The high-resolution SWIN transformer can achieve state-of-the-art results on several medical image segmentation datasets, such as BraTS, LiTS, and KiTS (details below).

In addition, perceptual loss functions can be used to further enhance generative techniques. These are designed to measure the similarity between images in terms of their semantic content and visual quality rather than their pixel-wise differences. Perceptual loss functions can be derived from pretrained models, such as image classifiers or segmenters, that capture high-level features of images. By optimizing the perceptual loss functions, the super-resolution models can generate images that preserve the important structures and details of the original images while avoiding artifacts and distortions [ 112 , 115 ].

Medical images often suffer from noise, artifacts, and limited resolution due to the physical constraints of the imaging devices. Therefore, developing effective and efficient methods for medical image super-resolution is a challenging and promising research topic, searching to obtain previously unachievable details and resolution [ 116 , 117 ].

4.4. Medical Imaging Datasets

Numerous advancements outlined above have arisen through machine learning public challenges. These initiatives provided supporting materials in the form of datasets (which are often expensive and time consuming to collect) and, at times, baseline algorithms, contributing to the facilitation of various research studies aimed at the development and evaluation of novel algorithms. The promotion of a competitive objective was pivotal for promoting the development of a scientific community around a given topic. In Table 1 , some popular datasets are presented.

Examples of datasets with medical images.

5. Conclusions

Cutting-edge techniques that push the limits of current knowledge have been covered in this editorial. For those focused on the AI aspects of technology, evolutions have been reported in all stages of the medical imaging machine learning pipeline. As mentioned, the data-driven nature of these techniques requires that special attention is given to it. Beyond a high-quality dataset [ 110 ], attention can be given to the generation of more data [ 84 ] and better data [ 83 ]. The training process can be optimized to deal with small datasets [ 86 ], or techniques can be used to improve the parameter optimization process [ 80 ]. To better understand the models’ operating, we can use explainable AI techniques [ 9 ]. We can also focus on generating a better output by combining several classifiers [ 8 ] or by adding useful information, such as colors [ 106 ]. Many of the involved challenges throughout the process can address using a “bag of tricks” [ 76 ]. The advantages of using AI in medical imaging applications is explored in [ 77 ], and its ability to perform better than feature-based approaches is covered in [ 85 ]. Finally, applications of AI to 3D modeling and physical object generation are covered in [ 104 , 105 ].

The field of medical imaging and AI is evolving rapidly, driven by ongoing research and technological advancements. Researchers are continuously exploring novel algorithms, architectures, and methodologies to further enhance the capabilities of AI in medical imaging. Additionally, collaborations between clinicians, computer scientists, and industry professionals are vital in translating research findings into practical applications that can benefit patients worldwide.

In conclusion, the fusion of medical imaging and AI has brought about significant advancements in healthcare. From early disease detection to personalized diagnosis and therapy, AI has demonstrated its potential to revolutionize medical practice. By harnessing the power of AI, medical professionals can leverage the wealth of information contained within medical images to provide accurate diagnoses, tailor treatment plans, and improve patient outcomes. As technology continues to advance, we can expect even more groundbreaking innovations that will further transform the landscape of medical imaging and AI in the years to come.

Funding Statement

This research received no external funding.

Institutional Review Board Statement

Informed consent statement, data availability statement, conflicts of interest.

The author declares no conflict of interest.

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Real-World Data Analysis of Adverse Events Attributable to Large Joint Arthroplasty Implants

2023 FDA Science Forum

Background:

With various adverse events reportedly associated with metal implants, their clinical manifestations and biological underpinnings remain unclear. We employed a comprehensive analysis using real-world data (RWD) from electronic health records (EHR) to explore arthroplasty implant-related adverse outcomes with respect to device/patient characteristics.

This research aims to: 1) outline the scope, frequency, and underlying nature of clinically relevant adverse outcomes potentially attributable to arthroplasty implants; 2) explore pre-implantation risk factors and post-implantation complications likely associated with arthroplasty implant reactivity; and 3) develop device-oriented RWD analysis/visualization algorithms.

This research focused on large joint arthroplasty,utilized an EHR dataset of ~27,000 patients who had an arthroplasty encounter (2016 - 2019) that was collated by Loopback Analytics LLC for FDA. Cohorts with hip, knee, or shoulder arthroplasty were established using standardized ICD-10 codes. Comorbidity analysis with respect to the implantation time was performed in subjects with Revision and known arthroplasty-related Adverse Outcomes (AO+Rev) versus those without these outcomes (Control). Inter-cohort differences were assessed using chi-square test with odds ratios, relative risk ratios, and multivariate regression. Time-to-event analysis using Kaplan-Meier approach, log-rank test, and Cox proportional hazards regression were applied to evaluate the inter-cohort differences in pre-selected conditions representing potential implant-related immune/inflammatory responses. LASSO regression modelling was conducted as an unsupervised assessment of diagnoses that may predict AO+Rev. The co-occurrence and correlations between diagnoses pairs were assessed and visualized by network analysis; comorbidity score was introduced to quantify the correlations pertaining to diagnoses that may represent arthroplasty implant reactivity. Hierarchical clustering and correlation heatmaps were applied to visualize the intergroup differences in AO+Rev vs. Control comorbidity patterns and relationships between diagnoses of interest.

Compared to Controls, the AO+Rev cohort showed distinct likelihoods of different diagnoses that potentially represent arthroplasty-related underlying patient conditions (pre-implantation) or underrecognized complications (post-implantation), including some allergic and immune/inflammatory conditions. Different RWD analysis/visualization approaches with the respective results will be illustrated.

Conclusion:

The developed RWD algorithm can be applied for providing insights into the risk factors and complications pertaining to various arthroplasty implants, thereby optimizing leading to a more predictive evaluation of implant safety in the real-world setting.

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• Published: 17 April 2024

The economic commitment of climate change

• Maximilian Kotz   ORCID: orcid.org/0000-0003-2564-5043 1 , 2 ,
• Anders Levermann   ORCID: orcid.org/0000-0003-4432-4704 1 , 2 &
• Leonie Wenz   ORCID: orcid.org/0000-0002-8500-1568 1 , 3  

Nature volume  628 ,  pages 551–557 ( 2024 ) Cite this article

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• Environmental economics
• Environmental health
• Interdisciplinary studies
• Projection and prediction

Global projections of macroeconomic climate-change damages typically consider impacts from average annual and national temperatures over long time horizons 1 , 2 , 3 , 4 , 5 , 6 . Here we use recent empirical findings from more than 1,600 regions worldwide over the past 40 years to project sub-national damages from temperature and precipitation, including daily variability and extremes 7 , 8 . Using an empirical approach that provides a robust lower bound on the persistence of impacts on economic growth, we find that the world economy is committed to an income reduction of 19% within the next 26 years independent of future emission choices (relative to a baseline without climate impacts, likely range of 11–29% accounting for physical climate and empirical uncertainty). These damages already outweigh the mitigation costs required to limit global warming to 2 °C by sixfold over this near-term time frame and thereafter diverge strongly dependent on emission choices. Committed damages arise predominantly through changes in average temperature, but accounting for further climatic components raises estimates by approximately 50% and leads to stronger regional heterogeneity. Committed losses are projected for all regions except those at very high latitudes, at which reductions in temperature variability bring benefits. The largest losses are committed at lower latitudes in regions with lower cumulative historical emissions and lower present-day income.

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Projections of the macroeconomic damage caused by future climate change are crucial to informing public and policy debates about adaptation, mitigation and climate justice. On the one hand, adaptation against climate impacts must be justified and planned on the basis of an understanding of their future magnitude and spatial distribution 9 . This is also of importance in the context of climate justice 10 , as well as to key societal actors, including governments, central banks and private businesses, which increasingly require the inclusion of climate risks in their macroeconomic forecasts to aid adaptive decision-making 11 , 12 . On the other hand, climate mitigation policy such as the Paris Climate Agreement is often evaluated by balancing the costs of its implementation against the benefits of avoiding projected physical damages. This evaluation occurs both formally through cost–benefit analyses 1 , 4 , 5 , 6 , as well as informally through public perception of mitigation and damage costs 13 .

Projections of future damages meet challenges when informing these debates, in particular the human biases relating to uncertainty and remoteness that are raised by long-term perspectives 14 . Here we aim to overcome such challenges by assessing the extent of economic damages from climate change to which the world is already committed by historical emissions and socio-economic inertia (the range of future emission scenarios that are considered socio-economically plausible 15 ). Such a focus on the near term limits the large uncertainties about diverging future emission trajectories, the resulting long-term climate response and the validity of applying historically observed climate–economic relations over long timescales during which socio-technical conditions may change considerably. As such, this focus aims to simplify the communication and maximize the credibility of projected economic damages from future climate change.

In projecting the future economic damages from climate change, we make use of recent advances in climate econometrics that provide evidence for impacts on sub-national economic growth from numerous components of the distribution of daily temperature and precipitation 3 , 7 , 8 . Using fixed-effects panel regression models to control for potential confounders, these studies exploit within-region variation in local temperature and precipitation in a panel of more than 1,600 regions worldwide, comprising climate and income data over the past 40 years, to identify the plausibly causal effects of changes in several climate variables on economic productivity 16 , 17 . Specifically, macroeconomic impacts have been identified from changing daily temperature variability, total annual precipitation, the annual number of wet days and extreme daily rainfall that occur in addition to those already identified from changing average temperature 2 , 3 , 18 . Moreover, regional heterogeneity in these effects based on the prevailing local climatic conditions has been found using interactions terms. The selection of these climate variables follows micro-level evidence for mechanisms related to the impacts of average temperatures on labour and agricultural productivity 2 , of temperature variability on agricultural productivity and health 7 , as well as of precipitation on agricultural productivity, labour outcomes and flood damages 8 (see Extended Data Table 1 for an overview, including more detailed references). References  7 , 8 contain a more detailed motivation for the use of these particular climate variables and provide extensive empirical tests about the robustness and nature of their effects on economic output, which are summarized in Methods . By accounting for these extra climatic variables at the sub-national level, we aim for a more comprehensive description of climate impacts with greater detail across both time and space.

Constraining the persistence of impacts

A key determinant and source of discrepancy in estimates of the magnitude of future climate damages is the extent to which the impact of a climate variable on economic growth rates persists. The two extreme cases in which these impacts persist indefinitely or only instantaneously are commonly referred to as growth or level effects 19 , 20 (see Methods section ‘Empirical model specification: fixed-effects distributed lag models’ for mathematical definitions). Recent work shows that future damages from climate change depend strongly on whether growth or level effects are assumed 20 . Following refs.  2 , 18 , we provide constraints on this persistence by using distributed lag models to test the significance of delayed effects separately for each climate variable. Notably, and in contrast to refs.  2 , 18 , we use climate variables in their first-differenced form following ref.  3 , implying a dependence of the growth rate on a change in climate variables. This choice means that a baseline specification without any lags constitutes a model prior of purely level effects, in which a permanent change in the climate has only an instantaneous effect on the growth rate 3 , 19 , 21 . By including lags, one can then test whether any effects may persist further. This is in contrast to the specification used by refs.  2 , 18 , in which climate variables are used without taking the first difference, implying a dependence of the growth rate on the level of climate variables. In this alternative case, the baseline specification without any lags constitutes a model prior of pure growth effects, in which a change in climate has an infinitely persistent effect on the growth rate. Consequently, including further lags in this alternative case tests whether the initial growth impact is recovered 18 , 19 , 21 . Both of these specifications suffer from the limiting possibility that, if too few lags are included, one might falsely accept the model prior. The limitations of including a very large number of lags, including loss of data and increasing statistical uncertainty with an increasing number of parameters, mean that such a possibility is likely. By choosing a specification in which the model prior is one of level effects, our approach is therefore conservative by design, avoiding assumptions of infinite persistence of climate impacts on growth and instead providing a lower bound on this persistence based on what is observable empirically (see Methods section ‘Empirical model specification: fixed-effects distributed lag models’ for further exposition of this framework). The conservative nature of such a choice is probably the reason that ref.  19 finds much greater consistency between the impacts projected by models that use the first difference of climate variables, as opposed to their levels.

We begin our empirical analysis of the persistence of climate impacts on growth using ten lags of the first-differenced climate variables in fixed-effects distributed lag models. We detect substantial effects on economic growth at time lags of up to approximately 8–10 years for the temperature terms and up to approximately 4 years for the precipitation terms (Extended Data Fig. 1 and Extended Data Table 2 ). Furthermore, evaluation by means of information criteria indicates that the inclusion of all five climate variables and the use of these numbers of lags provide a preferable trade-off between best-fitting the data and including further terms that could cause overfitting, in comparison with model specifications excluding climate variables or including more or fewer lags (Extended Data Fig. 3 , Supplementary Methods Section  1 and Supplementary Table 1 ). We therefore remove statistically insignificant terms at later lags (Supplementary Figs. 1 – 3 and Supplementary Tables 2 – 4 ). Further tests using Monte Carlo simulations demonstrate that the empirical models are robust to autocorrelation in the lagged climate variables (Supplementary Methods Section  2 and Supplementary Figs. 4 and 5 ), that information criteria provide an effective indicator for lag selection (Supplementary Methods Section  2 and Supplementary Fig. 6 ), that the results are robust to concerns of imperfect multicollinearity between climate variables and that including several climate variables is actually necessary to isolate their separate effects (Supplementary Methods Section  3 and Supplementary Fig. 7 ). We provide a further robustness check using a restricted distributed lag model to limit oscillations in the lagged parameter estimates that may result from autocorrelation, finding that it provides similar estimates of cumulative marginal effects to the unrestricted model (Supplementary Methods Section 4 and Supplementary Figs. 8 and 9 ). Finally, to explicitly account for any outstanding uncertainty arising from the precise choice of the number of lags, we include empirical models with marginally different numbers of lags in the error-sampling procedure of our projection of future damages. On the basis of the lag-selection procedure (the significance of lagged terms in Extended Data Fig. 1 and Extended Data Table 2 , as well as information criteria in Extended Data Fig. 3 ), we sample from models with eight to ten lags for temperature and four for precipitation (models shown in Supplementary Figs. 1 – 3 and Supplementary Tables 2 – 4 ). In summary, this empirical approach to constrain the persistence of climate impacts on economic growth rates is conservative by design in avoiding assumptions of infinite persistence, but nevertheless provides a lower bound on the extent of impact persistence that is robust to the numerous tests outlined above.

Committed damages until mid-century

We combine these empirical economic response functions (Supplementary Figs. 1 – 3 and Supplementary Tables 2 – 4 ) with an ensemble of 21 climate models (see Supplementary Table 5 ) from the Coupled Model Intercomparison Project Phase 6 (CMIP-6) 22 to project the macroeconomic damages from these components of physical climate change (see Methods for further details). Bias-adjusted climate models that provide a highly accurate reproduction of observed climatological patterns with limited uncertainty (Supplementary Table 6 ) are used to avoid introducing biases in the projections. Following a well-developed literature 2 , 3 , 19 , these projections do not aim to provide a prediction of future economic growth. Instead, they are a projection of the exogenous impact of future climate conditions on the economy relative to the baselines specified by socio-economic projections, based on the plausibly causal relationships inferred by the empirical models and assuming ceteris paribus. Other exogenous factors relevant for the prediction of economic output are purposefully assumed constant.

A Monte Carlo procedure that samples from climate model projections, empirical models with different numbers of lags and model parameter estimates (obtained by 1,000 block-bootstrap resamples of each of the regressions in Supplementary Figs. 1 – 3 and Supplementary Tables 2 – 4 ) is used to estimate the combined uncertainty from these sources. Given these uncertainty distributions, we find that projected global damages are statistically indistinguishable across the two most extreme emission scenarios until 2049 (at the 5% significance level; Fig. 1 ). As such, the climate damages occurring before this time constitute those to which the world is already committed owing to the combination of past emissions and the range of future emission scenarios that are considered socio-economically plausible 15 . These committed damages comprise a permanent income reduction of 19% on average globally (population-weighted average) in comparison with a baseline without climate-change impacts (with a likely range of 11–29%, following the likelihood classification adopted by the Intergovernmental Panel on Climate Change (IPCC); see caption of Fig. 1 ). Even though levels of income per capita generally still increase relative to those of today, this constitutes a permanent income reduction for most regions, including North America and Europe (each with median income reductions of approximately 11%) and with South Asia and Africa being the most strongly affected (each with median income reductions of approximately 22%; Fig. 1 ). Under a middle-of-the road scenario of future income development (SSP2, in which SSP stands for Shared Socio-economic Pathway), this corresponds to global annual damages in 2049 of 38 trillion in 2005 international dollars (likely range of 19–59 trillion 2005 international dollars). Compared with empirical specifications that assume pure growth or pure level effects, our preferred specification that provides a robust lower bound on the extent of climate impact persistence produces damages between these two extreme assumptions (Extended Data Fig. 3 ).

Estimates of the projected reduction in income per capita from changes in all climate variables based on empirical models of climate impacts on economic output with a robust lower bound on their persistence (Extended Data Fig. 1 ) under a low-emission scenario compatible with the 2 °C warming target and a high-emission scenario (SSP2-RCP2.6 and SSP5-RCP8.5, respectively) are shown in purple and orange, respectively. Shading represents the 34% and 10% confidence intervals reflecting the likely and very likely ranges, respectively (following the likelihood classification adopted by the IPCC), having estimated uncertainty from a Monte Carlo procedure, which samples the uncertainty from the choice of physical climate models, empirical models with different numbers of lags and bootstrapped estimates of the regression parameters shown in Supplementary Figs. 1 – 3 . Vertical dashed lines show the time at which the climate damages of the two emission scenarios diverge at the 5% and 1% significance levels based on the distribution of differences between emission scenarios arising from the uncertainty sampling discussed above. Note that uncertainty in the difference of the two scenarios is smaller than the combined uncertainty of the two respective scenarios because samples of the uncertainty (climate model and empirical model choice, as well as model parameter bootstrap) are consistent across the two emission scenarios, hence the divergence of damages occurs while the uncertainty bounds of the two separate damage scenarios still overlap. Estimates of global mitigation costs from the three IAMs that provide results for the SSP2 baseline and SSP2-RCP2.6 scenario are shown in light green in the top panel, with the median of these estimates shown in bold.

Damages already outweigh mitigation costs

We compare the damages to which the world is committed over the next 25 years to estimates of the mitigation costs required to achieve the Paris Climate Agreement. Taking estimates of mitigation costs from the three integrated assessment models (IAMs) in the IPCC AR6 database 23 that provide results under comparable scenarios (SSP2 baseline and SSP2-RCP2.6, in which RCP stands for Representative Concentration Pathway), we find that the median committed climate damages are larger than the median mitigation costs in 2050 (six trillion in 2005 international dollars) by a factor of approximately six (note that estimates of mitigation costs are only provided every 10 years by the IAMs and so a comparison in 2049 is not possible). This comparison simply aims to compare the magnitude of future damages against mitigation costs, rather than to conduct a formal cost–benefit analysis of transitioning from one emission path to another. Formal cost–benefit analyses typically find that the net benefits of mitigation only emerge after 2050 (ref.  5 ), which may lead some to conclude that physical damages from climate change are simply not large enough to outweigh mitigation costs until the second half of the century. Our simple comparison of their magnitudes makes clear that damages are actually already considerably larger than mitigation costs and the delayed emergence of net mitigation benefits results primarily from the fact that damages across different emission paths are indistinguishable until mid-century (Fig. 1 ).

Although these near-term damages constitute those to which the world is already committed, we note that damage estimates diverge strongly across emission scenarios after 2049, conveying the clear benefits of mitigation from a purely economic point of view that have been emphasized in previous studies 4 , 24 . As well as the uncertainties assessed in Fig. 1 , these conclusions are robust to structural choices, such as the timescale with which changes in the moderating variables of the empirical models are estimated (Supplementary Figs. 10 and 11 ), as well as the order in which one accounts for the intertemporal and international components of currency comparison (Supplementary Fig. 12 ; see Methods for further details).

Damages from variability and extremes

Committed damages primarily arise through changes in average temperature (Fig. 2 ). This reflects the fact that projected changes in average temperature are larger than those in other climate variables when expressed as a function of their historical interannual variability (Extended Data Fig. 4 ). Because the historical variability is that on which the empirical models are estimated, larger projected changes in comparison with this variability probably lead to larger future impacts in a purely statistical sense. From a mechanistic perspective, one may plausibly interpret this result as implying that future changes in average temperature are the most unprecedented from the perspective of the historical fluctuations to which the economy is accustomed and therefore will cause the most damage. This insight may prove useful in terms of guiding adaptation measures to the sources of greatest damage.

Estimates of the median projected reduction in sub-national income per capita across emission scenarios (SSP2-RCP2.6 and SSP2-RCP8.5) as well as climate model, empirical model and model parameter uncertainty in the year in which climate damages diverge at the 5% level (2049, as identified in Fig. 1 ). a , Impacts arising from all climate variables. b – f , Impacts arising separately from changes in annual mean temperature ( b ), daily temperature variability ( c ), total annual precipitation ( d ), the annual number of wet days (>1 mm) ( e ) and extreme daily rainfall ( f ) (see Methods for further definitions). Data on national administrative boundaries are obtained from the GADM database version 3.6 and are freely available for academic use ( https://gadm.org/ ).

Nevertheless, future damages based on empirical models that consider changes in annual average temperature only and exclude the other climate variables constitute income reductions of only 13% in 2049 (Extended Data Fig. 5a , likely range 5–21%). This suggests that accounting for the other components of the distribution of temperature and precipitation raises net damages by nearly 50%. This increase arises through the further damages that these climatic components cause, but also because their inclusion reveals a stronger negative economic response to average temperatures (Extended Data Fig. 5b ). The latter finding is consistent with our Monte Carlo simulations, which suggest that the magnitude of the effect of average temperature on economic growth is underestimated unless accounting for the impacts of other correlated climate variables (Supplementary Fig. 7 ).

In terms of the relative contributions of the different climatic components to overall damages, we find that accounting for daily temperature variability causes the largest increase in overall damages relative to empirical frameworks that only consider changes in annual average temperature (4.9 percentage points, likely range 2.4–8.7 percentage points, equivalent to approximately 10 trillion international dollars). Accounting for precipitation causes smaller increases in overall damages, which are—nevertheless—equivalent to approximately 1.2 trillion international dollars: 0.01 percentage points (−0.37–0.33 percentage points), 0.34 percentage points (0.07–0.90 percentage points) and 0.36 percentage points (0.13–0.65 percentage points) from total annual precipitation, the number of wet days and extreme daily precipitation, respectively. Moreover, climate models seem to underestimate future changes in temperature variability 25 and extreme precipitation 26 , 27 in response to anthropogenic forcing as compared with that observed historically, suggesting that the true impacts from these variables may be larger.

The distribution of committed damages

The spatial distribution of committed damages (Fig. 2a ) reflects a complex interplay between the patterns of future change in several climatic components and those of historical economic vulnerability to changes in those variables. Damages resulting from increasing annual mean temperature (Fig. 2b ) are negative almost everywhere globally, and larger at lower latitudes in regions in which temperatures are already higher and economic vulnerability to temperature increases is greatest (see the response heterogeneity to mean temperature embodied in Extended Data Fig. 1a ). This occurs despite the amplified warming projected at higher latitudes 28 , suggesting that regional heterogeneity in economic vulnerability to temperature changes outweighs heterogeneity in the magnitude of future warming (Supplementary Fig. 13a ). Economic damages owing to daily temperature variability (Fig. 2c ) exhibit a strong latitudinal polarisation, primarily reflecting the physical response of daily variability to greenhouse forcing in which increases in variability across lower latitudes (and Europe) contrast decreases at high latitudes 25 (Supplementary Fig. 13b ). These two temperature terms are the dominant determinants of the pattern of overall damages (Fig. 2a ), which exhibits a strong polarity with damages across most of the globe except at the highest northern latitudes. Future changes in total annual precipitation mainly bring economic benefits except in regions of drying, such as the Mediterranean and central South America (Fig. 2d and Supplementary Fig. 13c ), but these benefits are opposed by changes in the number of wet days, which produce damages with a similar pattern of opposite sign (Fig. 2e and Supplementary Fig. 13d ). By contrast, changes in extreme daily rainfall produce damages in all regions, reflecting the intensification of daily rainfall extremes over global land areas 29 , 30 (Fig. 2f and Supplementary Fig. 13e ).

The spatial distribution of committed damages implies considerable injustice along two dimensions: culpability for the historical emissions that have caused climate change and pre-existing levels of socio-economic welfare. Spearman’s rank correlations indicate that committed damages are significantly larger in countries with smaller historical cumulative emissions, as well as in regions with lower current income per capita (Fig. 3 ). This implies that those countries that will suffer the most from the damages already committed are those that are least responsible for climate change and which also have the least resources to adapt to it.

Estimates of the median projected change in national income per capita across emission scenarios (RCP2.6 and RCP8.5) as well as climate model, empirical model and model parameter uncertainty in the year in which climate damages diverge at the 5% level (2049, as identified in Fig. 1 ) are plotted against cumulative national emissions per capita in 2020 (from the Global Carbon Project) and coloured by national income per capita in 2020 (from the World Bank) in a and vice versa in b . In each panel, the size of each scatter point is weighted by the national population in 2020 (from the World Bank). Inset numbers indicate the Spearman’s rank correlation ρ and P -values for a hypothesis test whose null hypothesis is of no correlation, as well as the Spearman’s rank correlation weighted by national population.

To further quantify this heterogeneity, we assess the difference in committed damages between the upper and lower quartiles of regions when ranked by present income levels and historical cumulative emissions (using a population weighting to both define the quartiles and estimate the group averages). On average, the quartile of countries with lower income are committed to an income loss that is 8.9 percentage points (or 61%) greater than the upper quartile (Extended Data Fig. 6 ), with a likely range of 3.8–14.7 percentage points across the uncertainty sampling of our damage projections (following the likelihood classification adopted by the IPCC). Similarly, the quartile of countries with lower historical cumulative emissions are committed to an income loss that is 6.9 percentage points (or 40%) greater than the upper quartile, with a likely range of 0.27–12 percentage points. These patterns reemphasize the prevalence of injustice in climate impacts 31 , 32 , 33 in the context of the damages to which the world is already committed by historical emissions and socio-economic inertia.

Contextualizing the magnitude of damages

The magnitude of projected economic damages exceeds previous literature estimates 2 , 3 , arising from several developments made on previous approaches. Our estimates are larger than those of ref.  2 (see first row of Extended Data Table 3 ), primarily because of the facts that sub-national estimates typically show a steeper temperature response (see also refs.  3 , 34 ) and that accounting for other climatic components raises damage estimates (Extended Data Fig. 5 ). However, we note that our empirical approach using first-differenced climate variables is conservative compared with that of ref.  2 in regard to the persistence of climate impacts on growth (see introduction and Methods section ‘Empirical model specification: fixed-effects distributed lag models’), an important determinant of the magnitude of long-term damages 19 , 21 . Using a similar empirical specification to ref.  2 , which assumes infinite persistence while maintaining the rest of our approach (sub-national data and further climate variables), produces considerably larger damages (purple curve of Extended Data Fig. 3 ). Compared with studies that do take the first difference of climate variables 3 , 35 , our estimates are also larger (see second and third rows of Extended Data Table 3 ). The inclusion of further climate variables (Extended Data Fig. 5 ) and a sufficient number of lags to more adequately capture the extent of impact persistence (Extended Data Figs. 1 and 2 ) are the main sources of this difference, as is the use of specifications that capture nonlinearities in the temperature response when compared with ref.  35 . In summary, our estimates develop on previous studies by incorporating the latest data and empirical insights 7 , 8 , as well as in providing a robust empirical lower bound on the persistence of impacts on economic growth, which constitutes a middle ground between the extremes of the growth-versus-levels debate 19 , 21 (Extended Data Fig. 3 ).

Compared with the fraction of variance explained by the empirical models historically (<5%), the projection of reductions in income of 19% may seem large. This arises owing to the fact that projected changes in climatic conditions are much larger than those that were experienced historically, particularly for changes in average temperature (Extended Data Fig. 4 ). As such, any assessment of future climate-change impacts necessarily requires an extrapolation outside the range of the historical data on which the empirical impact models were evaluated. Nevertheless, these models constitute the most state-of-the-art methods for inference of plausibly causal climate impacts based on observed data. Moreover, we take explicit steps to limit out-of-sample extrapolation by capping the moderating variables of the interaction terms at the 95th percentile of the historical distribution (see Methods ). This avoids extrapolating the marginal effects outside what was observed historically. Given the nonlinear response of economic output to annual mean temperature (Extended Data Fig. 1 and Extended Data Table 2 ), this is a conservative choice that limits the magnitude of damages that we project. Furthermore, back-of-the-envelope calculations indicate that the projected damages are consistent with the magnitude and patterns of historical economic development (see Supplementary Discussion Section  5 ).

Missing impacts and spatial spillovers

Despite assessing several climatic components from which economic impacts have recently been identified 3 , 7 , 8 , this assessment of aggregate climate damages should not be considered comprehensive. Important channels such as impacts from heatwaves 31 , sea-level rise 36 , tropical cyclones 37 and tipping points 38 , 39 , as well as non-market damages such as those to ecosystems 40 and human health 41 , are not considered in these estimates. Sea-level rise is unlikely to be feasibly incorporated into empirical assessments such as this because historical sea-level variability is mostly small. Non-market damages are inherently intractable within our estimates of impacts on aggregate monetary output and estimates of these impacts could arguably be considered as extra to those identified here. Recent empirical work suggests that accounting for these channels would probably raise estimates of these committed damages, with larger damages continuing to arise in the global south 31 , 36 , 37 , 38 , 39 , 40 , 41 , 42 .

Moreover, our main empirical analysis does not explicitly evaluate the potential for impacts in local regions to produce effects that ‘spill over’ into other regions. Such effects may further mitigate or amplify the impacts we estimate, for example, if companies relocate production from one affected region to another or if impacts propagate along supply chains. The current literature indicates that trade plays a substantial role in propagating spillover effects 43 , 44 , making their assessment at the sub-national level challenging without available data on sub-national trade dependencies. Studies accounting for only spatially adjacent neighbours indicate that negative impacts in one region induce further negative impacts in neighbouring regions 45 , 46 , 47 , 48 , suggesting that our projected damages are probably conservative by excluding these effects. In Supplementary Fig. 14 , we assess spillovers from neighbouring regions using a spatial-lag model. For simplicity, this analysis excludes temporal lags, focusing only on contemporaneous effects. The results show that accounting for spatial spillovers can amplify the overall magnitude, and also the heterogeneity, of impacts. Consistent with previous literature, this indicates that the overall magnitude (Fig. 1 ) and heterogeneity (Fig. 3 ) of damages that we project in our main specification may be conservative without explicitly accounting for spillovers. We note that further analysis that addresses both spatially and trade-connected spillovers, while also accounting for delayed impacts using temporal lags, would be necessary to adequately address this question fully. These approaches offer fruitful avenues for further research but are beyond the scope of this manuscript, which primarily aims to explore the impacts of different climate conditions and their persistence.

Policy implications

We find that the economic damages resulting from climate change until 2049 are those to which the world economy is already committed and that these greatly outweigh the costs required to mitigate emissions in line with the 2 °C target of the Paris Climate Agreement (Fig. 1 ). This assessment is complementary to formal analyses of the net costs and benefits associated with moving from one emission path to another, which typically find that net benefits of mitigation only emerge in the second half of the century 5 . Our simple comparison of the magnitude of damages and mitigation costs makes clear that this is primarily because damages are indistinguishable across emissions scenarios—that is, committed—until mid-century (Fig. 1 ) and that they are actually already much larger than mitigation costs. For simplicity, and owing to the availability of data, we compare damages to mitigation costs at the global level. Regional estimates of mitigation costs may shed further light on the national incentives for mitigation to which our results already hint, of relevance for international climate policy. Although these damages are committed from a mitigation perspective, adaptation may provide an opportunity to reduce them. Moreover, the strong divergence of damages after mid-century reemphasizes the clear benefits of mitigation from a purely economic perspective, as highlighted in previous studies 1 , 4 , 6 , 24 .

Historical climate data

Historical daily 2-m temperature and precipitation totals (in mm) are obtained for the period 1979–2019 from the W5E5 database. The W5E5 dataset comes from ERA-5, a state-of-the-art reanalysis of historical observations, but has been bias-adjusted by applying version 2.0 of the WATCH Forcing Data to ERA-5 reanalysis data and precipitation data from version 2.3 of the Global Precipitation Climatology Project to better reflect ground-based measurements 49 , 50 , 51 . We obtain these data on a 0.5° × 0.5° grid from the Inter-Sectoral Impact Model Intercomparison Project (ISIMIP) database. Notably, these historical data have been used to bias-adjust future climate projections from CMIP-6 (see the following section), ensuring consistency between the distribution of historical daily weather on which our empirical models were estimated and the climate projections used to estimate future damages. These data are publicly available from the ISIMIP database. See refs.  7 , 8 for robustness tests of the empirical models to the choice of climate data reanalysis products.

Future climate data

Daily 2-m temperature and precipitation totals (in mm) are taken from 21 climate models participating in CMIP-6 under a high (RCP8.5) and a low (RCP2.6) greenhouse gas emission scenario from 2015 to 2100. The data have been bias-adjusted and statistically downscaled to a common half-degree grid to reflect the historical distribution of daily temperature and precipitation of the W5E5 dataset using the trend-preserving method developed by the ISIMIP 50 , 52 . As such, the climate model data reproduce observed climatological patterns exceptionally well (Supplementary Table 5 ). Gridded data are publicly available from the ISIMIP database.

Historical economic data

Historical economic data come from the DOSE database of sub-national economic output 53 . We use a recent revision to the DOSE dataset that provides data across 83 countries, 1,660 sub-national regions with varying temporal coverage from 1960 to 2019. Sub-national units constitute the first administrative division below national, for example, states for the USA and provinces for China. Data come from measures of gross regional product per capita (GRPpc) or income per capita in local currencies, reflecting the values reported in national statistical agencies, yearbooks and, in some cases, academic literature. We follow previous literature 3 , 7 , 8 , 54 and assess real sub-national output per capita by first converting values from local currencies to US dollars to account for diverging national inflationary tendencies and then account for US inflation using a US deflator. Alternatively, one might first account for national inflation and then convert between currencies. Supplementary Fig. 12 demonstrates that our conclusions are consistent when accounting for price changes in the reversed order, although the magnitude of estimated damages varies. See the documentation of the DOSE dataset for further discussion of these choices. Conversions between currencies are conducted using exchange rates from the FRED database of the Federal Reserve Bank of St. Louis 55 and the national deflators from the World Bank 56 .

Future socio-economic data

Baseline gridded gross domestic product (GDP) and population data for the period 2015–2100 are taken from the middle-of-the-road scenario SSP2 (ref.  15 ). Population data have been downscaled to a half-degree grid by the ISIMIP following the methodologies of refs.  57 , 58 , which we then aggregate to the sub-national level of our economic data using the spatial aggregation procedure described below. Because current methodologies for downscaling the GDP of the SSPs use downscaled population to do so, per-capita estimates of GDP with a realistic distribution at the sub-national level are not readily available for the SSPs. We therefore use national-level GDP per capita (GDPpc) projections for all sub-national regions of a given country, assuming homogeneity within countries in terms of baseline GDPpc. Here we use projections that have been updated to account for the impact of the COVID-19 pandemic on the trajectory of future income, while remaining consistent with the long-term development of the SSPs 59 . The choice of baseline SSP alters the magnitude of projected climate damages in monetary terms, but when assessed in terms of percentage change from the baseline, the choice of socio-economic scenario is inconsequential. Gridded SSP population data and national-level GDPpc data are publicly available from the ISIMIP database. Sub-national estimates as used in this study are available in the code and data replication files.

Climate variables

Following recent literature 3 , 7 , 8 , we calculate an array of climate variables for which substantial impacts on macroeconomic output have been identified empirically, supported by further evidence at the micro level for plausible underlying mechanisms. See refs.  7 , 8 for an extensive motivation for the use of these particular climate variables and for detailed empirical tests on the nature and robustness of their effects on economic output. To summarize, these studies have found evidence for independent impacts on economic growth rates from annual average temperature, daily temperature variability, total annual precipitation, the annual number of wet days and extreme daily rainfall. Assessments of daily temperature variability were motivated by evidence of impacts on agricultural output and human health, as well as macroeconomic literature on the impacts of volatility on growth when manifest in different dimensions, such as government spending, exchange rates and even output itself 7 . Assessments of precipitation impacts were motivated by evidence of impacts on agricultural productivity, metropolitan labour outcomes and conflict, as well as damages caused by flash flooding 8 . See Extended Data Table 1 for detailed references to empirical studies of these physical mechanisms. Marked impacts of daily temperature variability, total annual precipitation, the number of wet days and extreme daily rainfall on macroeconomic output were identified robustly across different climate datasets, spatial aggregation schemes, specifications of regional time trends and error-clustering approaches. They were also found to be robust to the consideration of temperature extremes 7 , 8 . Furthermore, these climate variables were identified as having independent effects on economic output 7 , 8 , which we further explain here using Monte Carlo simulations to demonstrate the robustness of the results to concerns of imperfect multicollinearity between climate variables (Supplementary Methods Section  2 ), as well as by using information criteria (Supplementary Table 1 ) to demonstrate that including several lagged climate variables provides a preferable trade-off between optimally describing the data and limiting the possibility of overfitting.

We calculate these variables from the distribution of daily, d , temperature, T x , d , and precipitation, P x , d , at the grid-cell, x , level for both the historical and future climate data. As well as annual mean temperature, \({\bar{T}}_{x,y}\) , and annual total precipitation, P x , y , we calculate annual, y , measures of daily temperature variability, \({\widetilde{T}}_{x,y}\) :

the number of wet days, Pwd x , y :

and extreme daily rainfall:

in which T x , d , m , y is the grid-cell-specific daily temperature in month m and year y , \({\bar{T}}_{x,m,{y}}\) is the year and grid-cell-specific monthly, m , mean temperature, D m and D y the number of days in a given month m or year y , respectively, H the Heaviside step function, 1 mm the threshold used to define wet days and P 99.9 x is the 99.9th percentile of historical (1979–2019) daily precipitation at the grid-cell level. Units of the climate measures are degrees Celsius for annual mean temperature and daily temperature variability, millimetres for total annual precipitation and extreme daily precipitation, and simply the number of days for the annual number of wet days.

We also calculated weighted standard deviations of monthly rainfall totals as also used in ref.  8 but do not include them in our projections as we find that, when accounting for delayed effects, their effect becomes statistically indistinct and is better captured by changes in total annual rainfall.

Spatial aggregation

We aggregate grid-cell-level historical and future climate measures, as well as grid-cell-level future GDPpc and population, to the level of the first administrative unit below national level of the GADM database, using an area-weighting algorithm that estimates the portion of each grid cell falling within an administrative boundary. We use this as our baseline specification following previous findings that the effect of area or population weighting at the sub-national level is negligible 7 , 8 .

Empirical model specification: fixed-effects distributed lag models

Following a wide range of climate econometric literature 16 , 60 , we use panel regression models with a selection of fixed effects and time trends to isolate plausibly exogenous variation with which to maximize confidence in a causal interpretation of the effects of climate on economic growth rates. The use of region fixed effects, μ r , accounts for unobserved time-invariant differences between regions, such as prevailing climatic norms and growth rates owing to historical and geopolitical factors. The use of yearly fixed effects, η y , accounts for regionally invariant annual shocks to the global climate or economy such as the El Niño–Southern Oscillation or global recessions. In our baseline specification, we also include region-specific linear time trends, k r y , to exclude the possibility of spurious correlations resulting from common slow-moving trends in climate and growth.

The persistence of climate impacts on economic growth rates is a key determinant of the long-term magnitude of damages. Methods for inferring the extent of persistence in impacts on growth rates have typically used lagged climate variables to evaluate the presence of delayed effects or catch-up dynamics 2 , 18 . For example, consider starting from a model in which a climate condition, C r , y , (for example, annual mean temperature) affects the growth rate, Δlgrp r , y (the first difference of the logarithm of gross regional product) of region r in year y :

which we refer to as a ‘pure growth effects’ model in the main text. Typically, further lags are included,

and the cumulative effect of all lagged terms is evaluated to assess the extent to which climate impacts on growth rates persist. Following ref.  18 , in the case that,

the implication is that impacts on the growth rate persist up to NL years after the initial shock (possibly to a weaker or a stronger extent), whereas if

then the initial impact on the growth rate is recovered after NL years and the effect is only one on the level of output. However, we note that such approaches are limited by the fact that, when including an insufficient number of lags to detect a recovery of the growth rates, one may find equation ( 6 ) to be satisfied and incorrectly assume that a change in climatic conditions affects the growth rate indefinitely. In practice, given a limited record of historical data, including too few lags to confidently conclude in an infinitely persistent impact on the growth rate is likely, particularly over the long timescales over which future climate damages are often projected 2 , 24 . To avoid this issue, we instead begin our analysis with a model for which the level of output, lgrp r , y , depends on the level of a climate variable, C r , y :

Given the non-stationarity of the level of output, we follow the literature 19 and estimate such an equation in first-differenced form as,

which we refer to as a model of ‘pure level effects’ in the main text. This model constitutes a baseline specification in which a permanent change in the climate variable produces an instantaneous impact on the growth rate and a permanent effect only on the level of output. By including lagged variables in this specification,

we are able to test whether the impacts on the growth rate persist any further than instantaneously by evaluating whether α L  > 0 are statistically significantly different from zero. Even though this framework is also limited by the possibility of including too few lags, the choice of a baseline model specification in which impacts on the growth rate do not persist means that, in the case of including too few lags, the framework reverts to the baseline specification of level effects. As such, this framework is conservative with respect to the persistence of impacts and the magnitude of future damages. It naturally avoids assumptions of infinite persistence and we are able to interpret any persistence that we identify with equation ( 9 ) as a lower bound on the extent of climate impact persistence on growth rates. See the main text for further discussion of this specification choice, in particular about its conservative nature compared with previous literature estimates, such as refs.  2 , 18 .

We allow the response to climatic changes to vary across regions, using interactions of the climate variables with historical average (1979–2019) climatic conditions reflecting heterogenous effects identified in previous work 7 , 8 . Following this previous work, the moderating variables of these interaction terms constitute the historical average of either the variable itself or of the seasonal temperature difference, \({\hat{T}}_{r}\) , or annual mean temperature, \({\bar{T}}_{r}\) , in the case of daily temperature variability 7 and extreme daily rainfall, respectively 8 .

The resulting regression equation with N and M lagged variables, respectively, reads:

in which Δlgrp r , y is the annual, regional GRPpc growth rate, measured as the first difference of the logarithm of real GRPpc, following previous work 2 , 3 , 7 , 8 , 18 , 19 . Fixed-effects regressions were run using the fixest package in R (ref.  61 ).

Estimates of the coefficients of interest α i , L are shown in Extended Data Fig. 1 for N  =  M  = 10 lags and for our preferred choice of the number of lags in Supplementary Figs. 1 – 3 . In Extended Data Fig. 1 , errors are shown clustered at the regional level, but for the construction of damage projections, we block-bootstrap the regressions by region 1,000 times to provide a range of parameter estimates with which to sample the projection uncertainty (following refs.  2 , 31 ).

Spatial-lag model

In Supplementary Fig. 14 , we present the results from a spatial-lag model that explores the potential for climate impacts to ‘spill over’ into spatially neighbouring regions. We measure the distance between centroids of each pair of sub-national regions and construct spatial lags that take the average of the first-differenced climate variables and their interaction terms over neighbouring regions that are at distances of 0–500, 500–1,000, 1,000–1,500 and 1,500–2000 km (spatial lags, ‘SL’, 1 to 4). For simplicity, we then assess a spatial-lag model without temporal lags to assess spatial spillovers of contemporaneous climate impacts. This model takes the form:

in which SL indicates the spatial lag of each climate variable and interaction term. In Supplementary Fig. 14 , we plot the cumulative marginal effect of each climate variable at different baseline climate conditions by summing the coefficients for each climate variable and interaction term, for example, for average temperature impacts as:

These cumulative marginal effects can be regarded as the overall spatially dependent impact to an individual region given a one-unit shock to a climate variable in that region and all neighbouring regions at a given value of the moderating variable of the interaction term.

Constructing projections of economic damage from future climate change

We construct projections of future climate damages by applying the coefficients estimated in equation ( 10 ) and shown in Supplementary Tables 2 – 4 (when including only lags with statistically significant effects in specifications that limit overfitting; see Supplementary Methods Section  1 ) to projections of future climate change from the CMIP-6 models. Year-on-year changes in each primary climate variable of interest are calculated to reflect the year-to-year variations used in the empirical models. 30-year moving averages of the moderating variables of the interaction terms are calculated to reflect the long-term average of climatic conditions that were used for the moderating variables in the empirical models. By using moving averages in the projections, we account for the changing vulnerability to climate shocks based on the evolving long-term conditions (Supplementary Figs. 10 and 11 show that the results are robust to the precise choice of the window of this moving average). Although these climate variables are not differenced, the fact that the bias-adjusted climate models reproduce observed climatological patterns across regions for these moderating variables very accurately (Supplementary Table 6 ) with limited spread across models (<3%) precludes the possibility that any considerable bias or uncertainty is introduced by this methodological choice. However, we impose caps on these moderating variables at the 95th percentile at which they were observed in the historical data to prevent extrapolation of the marginal effects outside the range in which the regressions were estimated. This is a conservative choice that limits the magnitude of our damage projections.

Time series of primary climate variables and moderating climate variables are then combined with estimates of the empirical model parameters to evaluate the regression coefficients in equation ( 10 ), producing a time series of annual GRPpc growth-rate reductions for a given emission scenario, climate model and set of empirical model parameters. The resulting time series of growth-rate impacts reflects those occurring owing to future climate change. By contrast, a future scenario with no climate change would be one in which climate variables do not change (other than with random year-to-year fluctuations) and hence the time-averaged evaluation of equation ( 10 ) would be zero. Our approach therefore implicitly compares the future climate-change scenario to this no-climate-change baseline scenario.

The time series of growth-rate impacts owing to future climate change in region r and year y , δ r , y , are then added to the future baseline growth rates, π r , y (in log-diff form), obtained from the SSP2 scenario to yield trajectories of damaged GRPpc growth rates, ρ r , y . These trajectories are aggregated over time to estimate the future trajectory of GRPpc with future climate impacts:

in which GRPpc r , y =2020 is the initial log level of GRPpc. We begin damage estimates in 2020 to reflect the damages occurring since the end of the period for which we estimate the empirical models (1979–2019) and to match the timing of mitigation-cost estimates from most IAMs (see below).

For each emission scenario, this procedure is repeated 1,000 times while randomly sampling from the selection of climate models, the selection of empirical models with different numbers of lags (shown in Supplementary Figs. 1 – 3 and Supplementary Tables 2 – 4 ) and bootstrapped estimates of the regression parameters. The result is an ensemble of future GRPpc trajectories that reflect uncertainty from both physical climate change and the structural and sampling uncertainty of the empirical models.

Estimates of mitigation costs

We obtain IPCC estimates of the aggregate costs of emission mitigation from the AR6 Scenario Explorer and Database hosted by IIASA 23 . Specifically, we search the AR6 Scenarios Database World v1.1 for IAMs that provided estimates of global GDP and population under both a SSP2 baseline and a SSP2-RCP2.6 scenario to maintain consistency with the socio-economic and emission scenarios of the climate damage projections. We find five IAMs that provide data for these scenarios, namely, MESSAGE-GLOBIOM 1.0, REMIND-MAgPIE 1.5, AIM/GCE 2.0, GCAM 4.2 and WITCH-GLOBIOM 3.1. Of these five IAMs, we use the results only from the first three that passed the IPCC vetting procedure for reproducing historical emission and climate trajectories. We then estimate global mitigation costs as the percentage difference in global per capita GDP between the SSP2 baseline and the SSP2-RCP2.6 emission scenario. In the case of one of these IAMs, estimates of mitigation costs begin in 2020, whereas in the case of two others, mitigation costs begin in 2010. The mitigation cost estimates before 2020 in these two IAMs are mostly negligible, and our choice to begin comparison with damage estimates in 2020 is conservative with respect to the relative weight of climate damages compared with mitigation costs for these two IAMs.

Data availability

Data on economic production and ERA-5 climate data are publicly available at https://doi.org/10.5281/zenodo.4681306 (ref. 62 ) and https://www.ecmwf.int/en/forecasts/datasets/reanalysis-datasets/era5 , respectively. Data on mitigation costs are publicly available at https://data.ene.iiasa.ac.at/ar6/#/downloads . Processed climate and economic data, as well as all other necessary data for reproduction of the results, are available at the public repository https://doi.org/10.5281/zenodo.10562951  (ref. 63 ).

Code availability

All code necessary for reproduction of the results is available at the public repository https://doi.org/10.5281/zenodo.10562951  (ref. 63 ).

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Acknowledgements

We gratefully acknowledge financing from the Volkswagen Foundation and the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH on behalf of the Government of the Federal Republic of Germany and Federal Ministry for Economic Cooperation and Development (BMZ).

Open access funding provided by Potsdam-Institut für Klimafolgenforschung (PIK) e.V.

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Maximilian Kotz, Anders Levermann & Leonie Wenz

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All authors contributed to the design of the analysis. M.K. conducted the analysis and produced the figures. All authors contributed to the interpretation and presentation of the results. M.K. and L.W. wrote the manuscript.

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Extended data figures and tables

Extended data fig. 1 constraining the persistence of historical climate impacts on economic growth rates..

The results of a panel-based fixed-effects distributed lag model for the effects of annual mean temperature ( a ), daily temperature variability ( b ), total annual precipitation ( c ), the number of wet days ( d ) and extreme daily precipitation ( e ) on sub-national economic growth rates. Point estimates show the effects of a 1 °C or one standard deviation increase (for temperature and precipitation variables, respectively) at the lower quartile, median and upper quartile of the relevant moderating variable (green, orange and purple, respectively) at different lagged periods after the initial shock (note that these are not cumulative effects). Climate variables are used in their first-differenced form (see main text for discussion) and the moderating climate variables are the annual mean temperature, seasonal temperature difference, total annual precipitation, number of wet days and annual mean temperature, respectively, in panels a – e (see Methods for further discussion). Error bars show the 95% confidence intervals having clustered standard errors by region. The within-region R 2 , Bayesian and Akaike information criteria for the model are shown at the top of the figure. This figure shows results with ten lags for each variable to demonstrate the observed levels of persistence, but our preferred specifications remove later lags based on the statistical significance of terms shown above and the information criteria shown in Extended Data Fig. 2 . The resulting models without later lags are shown in Supplementary Figs. 1 – 3 .

Extended Data Fig. 2 Incremental lag-selection procedure using information criteria and within-region R 2 .

Starting from a panel-based fixed-effects distributed lag model estimating the effects of climate on economic growth using the real historical data (as in equation ( 4 )) with ten lags for all climate variables (as shown in Extended Data Fig. 1 ), lags are incrementally removed for one climate variable at a time. The resulting Bayesian and Akaike information criteria are shown in a – e and f – j , respectively, and the within-region R 2 and number of observations in k – o and p – t , respectively. Different rows show the results when removing lags from different climate variables, ordered from top to bottom as annual mean temperature, daily temperature variability, total annual precipitation, the number of wet days and extreme annual precipitation. Information criteria show minima at approximately four lags for precipitation variables and ten to eight for temperature variables, indicating that including these numbers of lags does not lead to overfitting. See Supplementary Table 1 for an assessment using information criteria to determine whether including further climate variables causes overfitting.

Extended Data Fig. 3 Damages in our preferred specification that provides a robust lower bound on the persistence of climate impacts on economic growth versus damages in specifications of pure growth or pure level effects.

Estimates of future damages as shown in Fig. 1 but under the emission scenario RCP8.5 for three separate empirical specifications: in orange our preferred specification, which provides an empirical lower bound on the persistence of climate impacts on economic growth rates while avoiding assumptions of infinite persistence (see main text for further discussion); in purple a specification of ‘pure growth effects’ in which the first difference of climate variables is not taken and no lagged climate variables are included (the baseline specification of ref.  2 ); and in pink a specification of ‘pure level effects’ in which the first difference of climate variables is taken but no lagged terms are included.

Extended Data Fig. 4 Climate changes in different variables as a function of historical interannual variability.

Changes in each climate variable of interest from 1979–2019 to 2035–2065 under the high-emission scenario SSP5-RCP8.5, expressed as a percentage of the historical variability of each measure. Historical variability is estimated as the standard deviation of each detrended climate variable over the period 1979–2019 during which the empirical models were identified (detrending is appropriate because of the inclusion of region-specific linear time trends in the empirical models). See Supplementary Fig. 13 for changes expressed in standard units. Data on national administrative boundaries are obtained from the GADM database version 3.6 and are freely available for academic use ( https://gadm.org/ ).

Extended Data Fig. 5 Contribution of different climate variables to overall committed damages.

a , Climate damages in 2049 when using empirical models that account for all climate variables, changes in annual mean temperature only or changes in both annual mean temperature and one other climate variable (daily temperature variability, total annual precipitation, the number of wet days and extreme daily precipitation, respectively). b , The cumulative marginal effects of an increase in annual mean temperature of 1 °C, at different baseline temperatures, estimated from empirical models including all climate variables or annual mean temperature only. Estimates and uncertainty bars represent the median and 95% confidence intervals obtained from 1,000 block-bootstrap resamples from each of three different empirical models using eight, nine or ten lags of temperature terms.

Extended Data Fig. 6 The difference in committed damages between the upper and lower quartiles of countries when ranked by GDP and cumulative historical emissions.

Quartiles are defined using a population weighting, as are the average committed damages across each quartile group. The violin plots indicate the distribution of differences between quartiles across the two extreme emission scenarios (RCP2.6 and RCP8.5) and the uncertainty sampling procedure outlined in Methods , which accounts for uncertainty arising from the choice of lags in the empirical models, uncertainty in the empirical model parameter estimates, as well as the climate model projections. Bars indicate the median, as well as the 10th and 90th percentiles and upper and lower sixths of the distribution reflecting the very likely and likely ranges following the likelihood classification adopted by the IPCC.

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Kotz, M., Levermann, A. & Wenz, L. The economic commitment of climate change. Nature 628 , 551–557 (2024). https://doi.org/10.1038/s41586-024-07219-0

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Received : 25 January 2023

Accepted : 21 February 2024

Published : 17 April 2024

Issue Date : 18 April 2024

DOI : https://doi.org/10.1038/s41586-024-07219-0

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The majority (86%) of employees believe empathetic leadership boosts morale while 87% of employees say empathy is essential to fostering an inclusive environment.

As many employees face downsizings, restructurings and a looming global recession, most say that empathic leadership is a desired attribute but feel it can be disingenuous when not paired with action, according to the 2023 Ernst & Young LLP ( EY US )  Empathy in Business Survey .

The study of more than 1,000 employed US workers examines how empathy affects leaders, employees, and operations in the workplace. The survey follows the initial EY Consulting analysis of empathy in 2021 and finds workers feel that mutual empathy between company leaders and employees leads to increased efficiency (88%), creativity (87%), job satisfaction (87%), idea sharing (86%), innovation (85%) and even company revenue (83%).

“A  transformation’s success  or failure is rooted in human emotions, and this research spotlights just how critical empathy is in leadership,” said  Raj Sharma , EY  Americas Consulting  Vice Chair. “Recent years taught us that leading with empathy is a soft and powerful trait that helps empower employers and employees to collaborate better, and ultimately create a culture of accountability.”

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There are many upsides to empathetic leadership in the workplace, including:

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“Time and again we have found through our research that in order for businesses to successfully transform, they must put humans at the center with empathetic leadership to create transparency and provide employees with psychological safety,” said  Kim Billeter , EY Americas  People Advisory Services  Leader. “Empathy is a powerful force that must be embedded organically into every aspect of an organization, otherwise the inconsistency has a dramatic impact on the overall culture and authenticity of an organization.”

In fact, half (52%) of employees currently believe their company’s efforts to be empathetic toward employees are dishonest ― up from 46% in 2021, and employees increasingly report a lack of follow-through when it comes to company promises (47% compared to 42% in 2021).

To fulfill the authenticity equation, previous EY research indicates offering flexibility is essential. In the 2022 EY US Generation Survey, 92% of employees surveyed across all four workplace generations said that company culture has an impact on their decision to remain with their current  employer.

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While leaders may experience lower employee attrition rates now when compared to the Great Resignation, a resurgence is brewing. Many economists expect a soft landing from the looming recession and with it may come turnover, particularly if employees already feel disconnected from their employer or from each other.

In fact, failing to feel a sense of belonging at work or connection with coworkers is a growing reason why employees quit their jobs. About half (50% and 48% in 2021) left a previous job because they didn’t feel like they belonged, and more employees now say they left a previous job because they had difficulty connecting with colleagues (42% vs. 37% in 2021).

“What happens outside of work has a direct impact on how people show up. It’s no longer enough for leaders to think of a person in one dimension – as an employee or as a professional within the organization,” said  Ginnie Carlier , EY Americas Vice Chair – Talent. “Leading with empathy helps move from the transactional and to the transformational Human Value Proposition, where people feel supported both personally and professionally.”

2023 EY Empathy in Business Survey methodology

EY US  commissioned a third-party vendor to conduct the 2023 EY Empathy in Business Survey, following the 2021 Empathy in Business Survey. The survey among 1,012 Americans who are employed, either full-time or part-time, was completed between October 23 and November 6, 2022. At the total level, the study has a margin of error of +/- 3 percentage points at the 95% confidence level.

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