salon business plan in kenya pdf

salon business plan in kenya pdf

The hair salon business plan outlines the creation of a new hair salon that will offer high-quality services to customers in the area. The salon will be equipped with the latest hair styling equipment and staffed by experienced and knowledgeable hairstylists. The salon will offer a range of services including haircuts, hair styling, hair coloring, and other beauty treatments.

Market Analysis: The hair salon industry is growing rapidly, with more and more people becoming interested in hair styling and beauty treatments. The demand for hair services has been increasing, especially among young people and working professionals who are looking for a convenient and affordable way to maintain their hair.

Target Market: The target market for the salon will be young adults and working professionals who are looking for a convenient and affordable hair styling solution. The salon will be located in a busy commercial area that is easily accessible and close to public transportation. The salon will also offer online booking and a loyalty program to attract and retain customers.

Services: The salon will offer a range of hair styling and beauty treatments, including haircuts, hair coloring, hair styling, and other beauty treatments. The salon will use high-quality products and equipment to ensure that customers receive the best possible service.

Marketing Strategy: The salon will use a variety of marketing strategies to reach its target market and promote its services. The salon will use social media, local advertising, and word of mouth to spread the word about its services. The salon will also offer a loyalty program to reward repeat customers and encourage them to recommend the salon to their friends and family.

Financial Plan: The salon will require an initial investment of $100,000 to cover the costs of equipment, supplies, rent, and staffing. The salon will generate revenue through the sale of hair services and beauty treatments, as well as through the sale of hair care products. The salon will aim to achieve a profit margin of 25% within its first year of operation, with projections for continued growth in the future.

Operations Plan: The salon will be owned and operated by an experienced hairstylist who has a strong background in the hair styling industry. The salon will be staffed by a team of experienced and knowledgeable hairstylists who will provide high-quality services to customers. The salon will use an online booking system to manage appointments and a point of sale system to process transactions.

Conclusion: The hair salon business plan outlines the creation of a new hair salon that will offer high-quality services to customers in the area. The salon will use a combination of marketing strategies, experienced staff, and high-quality products and equipment to attract and retain customers. With a strong focus on customer service and satisfaction, the salon is poised for success in the competitive hair styling industry.

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Hair Salon Business Plan (PDF, Excel, Word)

Description.

• Executive summary
• Company overview
• Products and services
• Operation plan
• Market and industry overview
• Sales & marketing plan
• Financial plan
• Risk management plan
• Potential funding sources

• Quotex, Qx Broker

How to Write a Business Plan in Kenya (+ Free PDFs)

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Last updated on May 29th, 2023 at 06:24 am

There is a system you can use to write a business plan in Kenya that streamlines the entire process.

By using this system, not only makes the writing process faster and simpler but also way more useful in a really practical way.

If you want to organize your business and start strategically increasing your profits and growing towards your goals, then keep reading this guide.

This business plan has six main sections and I’d recommend that you start by scribbling your ideas for each on a separate blank piece of paper.

Once you get your ideas worked out, you can create one cohesive document.

How to Write a Business Plan in Kenya 

Now, the six pages of your business plan in Kenya are 

• Product 
• Production and Delivery 

Let’s look at each of these pages, shall we?

Page #1. Overview

The first page of your business plan will be an overview.

It is going to give a basic understanding of what your company does and the structure of your business.

Now, on that first overview page of your business plan, you want to include 

• Your business structure
• Location, that is where you do business and also
• A brief description of exactly what your company actually does.

The next piece of information for your company’s overview is your business’s mission, which is really important.

Here is why;

The business mission is the driving force behind your business plan in Kenya.

It is what all your plans are focused on achieving and if you don’t have a mission’s like trying to make plans to reach a goal without having the goal.

So make sure you don’t skip this step.

The final component of the overview page is your chart of accountability.

This chart describes who is accountable for which of the major tasks involved in running the business.

And the three main areas of accountability in most businesses are 

• Sales operations
• Finances 

Page #2. Message

The second page of your business plan in Kenya will focus on outlining your company’s message.

If you want your business to be successful, you MUST have a clear idea of;

• What message you are working to communicate to your customers, 
• Who are those customers
• How do you fit into their lives and 
• How can you help them solve a problem that they are facing and create a result that they are looking for.

Here are the questions that you will want to answer on this page of your business plan

• What problem does your company solve for your customers
• What result does your company create for those customers
• How does your company create those results
• Who does your company serve
• Why do you do what you do
• Why should your customers choose you over your competition 
• What is your company’s step by step plan for creating those results for the customer or what is your proprietary system

This both helps to answer the question of what sets you apart from your competition

It also shows your customers how you are going to create those results that you are promising.

By making this clear, you are instilling confidence in your ability to create the results.

Page #3. Marketing

Let’s talk about the third page of your business plan.

This page focuses on marketing and generating sales.

First, you will want to define your target market by their demography and psychographics.

Demographics are attributes such as their age, income, where they live.

On the other hand, psychographics has to do with their interests, desires, and fears.

Here, you will also want to include an estimated size of your target market .

More importantly, where you have identified that you can find groups of those target customers.

Here is a little big hint;

If you haven’t yet figured out where you can find groups of those customers be it online or off, you are probably going to have trouble successfully marketing your product or service.

So if you come to this part in the business plan and don’t know what to put here, stop and do some digging.

Make sure that YOU can find this customer you have defined here. 

If you can’t, you might want to consider redefining that target customer and pivoting your marketing position.

The final three pieces of information that you can include on this page of your business plan are

• Your visibility strategy. This explains how people will first learn about your brand and your products 
• Your lead generation strategy, which explains how you will establish contact with the people who have discovered your brand
• Your conversion strategy, which is essentially your sales strategy. Explain how you will turn those leads you’ve generated into paying customers.

Here is a quick heads up;

As you are working through this business plan, it’s more than likely that you won’t know the answers to all of these questions.

And you won’t have all these things figured out yet.

I just want to let you know that that is completely alright.

And actually, one of the main purposes of writing your business plan is to become aware of things you haven’t thought about yet or haven’t figured out.

Because only once you are aware of what you don’t know, you will be able to think through it. 

Don’t put off writing the business plan in Kenya just because you don’t know everything yet.

Rather, write the business plan so that you can get very clear on exactly what you know and need to figure out.

Page #4. Product

This page describes the product or products that you sell.

To clarify, a product could be a physical product or a digital product or service.

I highly recommend that you choose just one product as your business’s primary product.

You might be selling several different things, so determine what your main product is that you are going to center your business’s marketing message around.

Many different parts of your business development will be much easier if you do have one product that is the focus.

Now, on this page of the business plan, start by identifying 

• what that product is and then 
• describing the result that the product creates.

Here’s a little SECRET;

What your business sells is really the result your product creates not the product itself.

After describing the results, describe the impact the product creates.

This is different than the result itself.

It’s instead how the customers’ life is affected by the result of the product.

For example;

If your product is a vacuum cleaner, then the result the product creates is clean floors.

But the impact of the product is that your prospect feels better about the state of their house.

Now they have a cleaner, healthier living environment and perhaps feel more confident inviting some company.

Once you have described those three things for your main product, you can move on to other products that your company sells and do the same.

Page #5. Goals

The final page of your business success plan has to do with your goals.

If you have looked at any examples of business plans in the past or read a guide on how to write a business plan in Kenya, you might have seen a section that focused on projections.

• sales projections or
• new customer acquisition projections, or 
• market share projections 

And if you’ve tried to write a business plan in Kenya in the past and you tried to write this section, you may have found it very difficult.

Chances are that is because you are running a small business in Kenya or maybe you have just started your business.

Truth is, it is really difficult to make accurate projections or projections at all for that matter if you don’t have any data to base them on.

And that is why I’d recommend that instead of trying to create projections, you simply set goals if you are just starting your company or have only been in business for a couple of years.

You can decide exactly how long you want to make your goals for.

But a good place to start would be to set some one-year goals and also some five-year goals.

This way you know what you need to work on right now but you also know where you are aiming long term.

For each time frame, you can set whatever goals you’d like.

However, some that I might recommend;

• number of sales total revenue 
• Profit 
• impact in terms of the number of customers who you help or how wide you spread your message and
• Development, could be the extent to which you have advanced the product that you create and offer or to what extent you have built your company.

And of course, when setting goals, it is always important to set specific, measurable goals and a deadline for when you plan to reach them.

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Final thoughts on creating a business plan in Kenya

All right, that is everything you need to include in your business plan in Kenya.

As you can see, they are simple pages and you probably already know most of the information that will be going into this business plan.

There are many other pieces of information that you may want to include in your business plan 

You are more than welcome to include any relevant information that describes how you successfully run you and how you plan to reach your goals.

Here is my final piece of advice for you;

Make sure that you don’t overcomplicate things.

More words are not better.

In fact, your business plan in Kenya will be the most useful if you keep it short and relatively simple.

If you write a document that’s 20 40 or more pages long, chances are high that nobody will ever go back and read it again.

A business plan is a written document that describes your business, its objectives and strategies, and how you will achieve them. It outlines your marketing plan, financial projections, and operational procedures.

A business plan is important because it helps potential investors or lenders understand your business concept, objectives, and strategies. It also gives an overview of the financial viability of the business and helps you analyze potential risks.

A business plan should include a summary of your business concept, products and services, market segment, target consumers, marketing plan, financial plan, including cash flow statement, balance sheet, profit and loss statement, and sales forecast, operational procedures, personnel, infrastructure, and ownership.

The cost of writing a business plan varies depending on the complexity of the business and the depth of the analysis required. On average, it can range from KES 10,000 to KES 50,000.

Every business owner, whether an established entrepreneur or a startup, should write a business plan. It is a crucial document required to give potential investors an overview of the business and its financial viability.

To attract an investor with your business plan, you need to clearly define your business concept, market segment, target consumers, and marketing plan. You should also provide financial projections, including the required investment and the expected return on investment.

The purpose of a financial plan in a business plan is to provide an overview of the business’s financial viability. It includes cash flow statement, balance sheet, profit and loss statement, and sales forecast.

To write a marketing plan for your business, you’ll need to analyze your market segment, determine your target consumers, and define your promotional, advertising, and sales strategies to attract and retain them. You should also set objectives and strict budgets for your promotion and advertising activities.

You should update your business plan constantly to reflect changes in your business environment, like increased competition, new regulations, or changes in your products or services. You should review and update it at least once a year, or whenever significant changes occur.

A profit and loss statement is a financial statement that shows the revenues, expenses, and net income or loss of a business for a specific period, usually monthly or annually. It helps business owners analyze their profit margins and identify areas where they can cut costs and increase revenue.

Yes, every business needs insurance to protect its assets, employees, and customers. You should consider insurance options, like liability insurance, property insurance, or workers’ compensation insurance, depending on your business operations and risks.

3 Responses to “How to Write a Business Plan in Kenya (+ Free PDFs)”

Yoh. This was great content. I will apply it on my business and see the results. Thanks a lot.

Yes Chris, glad you found it valuable.

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Starting a Salon Business in Kenya

Vincent Nyoike | Posted in: Kenya

A hair salon business is one of the most profitable businesses you can start in Kenya. To make the most out of this business, you will need to be creative, committed, and have a passion for making people look good. If you are thinking of starting a salon business in Kenya, here is what you need to get started.

Requirements to Open Hair Salon in Kenya

Acquire the necessary training.

Starting a salon is flexible in terms of workforce. You can decide to run the salon yourself or hire a hairdresser. If you are going to run the salon yourself, you will need to acquire hairdressing and beauty therapy training. Colleges and Vocational Centers like Cambridge University College, Joyka College, Kivuli College, Pwani Vocational Center, Jodan College of Technology provide hairdressing training. Alternatively, when hiring a hairdresser, make sure that they have the right qualifications to offer the best services.

Draft a Hair Salon Business Plan

A business plan is essential for any business’s success since it will help you set and achieve your objectives, both short and long term. A hair salon business plan can include the startup costs, the location you intend to set up your business premises, your budget and how you intend to raise funds, services you will offer, and salon equipment with their respective costs.

Raise Startup Capital

How much do you need to start a salon in Kenya? The amount of capital needed to start a salon business in Kenya depends on the services you will want to offer, the quality of equipment you intend to buy, the location of your business premises, and the size of the business you intend to set up. Depending on your budget, you can start a salon business with as little as Kshs.50, 000 to as high as Kshs. 2 million. Alternatively, you can decide to buy an already established salon business in Kenya. However, it is essential to find out why the salon business is on sale before deciding to make a purchase.

Sources of funding for your salon business can be donations from family and friends. You can also apply for interest-free loans or instant mobile and online loans .

Also read: How to Fund Your Business in Kenya

Choose a Suitable Business Location

The success of your hair salon business will depend on your ability to choose a strategic location. It will be best to carry out market research before you select a location. Places with high foot traffic are ideal for salon businesses as they ensure good visibility. Examples of excellent salon business premises are inside or next to shopping malls, around colleges, or in city centers. Choosing a salon business location also depends on your budget and how much you are willing to pay for rental charges.

Acquire the Necessary Business Licenses and Permits

It is essential to acquire business licenses and permits when starting any business in Kenya. You will need the following permits for a hair salon business.

Register Your Business

You need to register your business as required by law. The different forms of businesses have different registration procedures and costs, which can be paid via M-Pesa or any other supported payment method. You can register your business completely online using the eCitizen portal . Find out more about how to register a business in Kenya .

Trade License

The size and location of your business will determine how much you pay for a trading license from your local county government. Trading licenses cost between Ksh 10,000 and Ksh 15, 000.

Music Copyright Society of Kenya License

Most customers love to be entertained as you serve them. Entertainment in your business premises can be in the form of music or short films on TV. Either way, you will need to obtain an MCSK license at the local offices or MCSK officials. An MCSK license costs around Ksh 2,000.

Health Certificate

Salon service providers in Kenya are required to obtain a health certificate before they can start serving customers. This ensures that hair salon service providers are healthy and that clients are not at risk of contracting contagious diseases. You can obtain a health certificate from public or private hospitals at the cost of between Ksh 400 and Ksh 1000.

Fire Safety Certificate

Many activities involve the use of heat in a hair salon business. As such, it is essential to obtain a fire safety certificate from your local county government offices to show that your salon is well equipped to prevent or control fire spread in case of any fire accident.

Find out more: Types of Business Permits in Kenya

Essential Hair Salon Equipment

The quality, type, and amount of salon equipment to purchase depending on your budget and how much money you want to use on equipment. The following is opening a salon checklist in Kenya.

• Hairstyling chairs
• Water heaters
• Towels, shower caps, gloves and aprons
• Shampoo and shampoo bowls
• Hair conditioners
• Scissors and tweezers
• Sterilisers
• Salon station mirrors
• Waiting area chairs
• TV or music system for entertaining customers, if possible

The list above is not comprehensive. If you have a friend with a salon, you can visit the salon and draw up a list of what you need.

Services to Offer is a Hair Salon Business

Most hair salons in Kenya offer the following services.

• Hair services like weaving and curling.
• Skins care services like facials and massages.
• Nail services like manicure and pedicure.

You can also sell beauty products such as perfumes, lipsticks, shampoos, hair colours, skin moisturizers, fingernail polishes, eye and facial makeup preparations, wigs, etc.

Is Hair Salon Business Profitable in Kenya?

Yes, salon business is profitable in Kenya. However, the profitability of salon business depends on business location and services offered. Hair salons in towns fetch more money than those in rural areas. Also, some hair services bring more money than other services. It is essential to offer more hair services to tap on the market.

You can offer other services that are relevant in the industry to ensure that you are competitive. The success of any hair salon business depends on your skills in making your client’s hair. If your clients like your work, they will refer their friends to your salon.

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How To Start A Salon Business In Kenya Easily For Profits

Are you here to know how to start a salon business in Kenya? Well, you are at the right place and I will show you the right procedure that will work well for you. Besides, you have chosen the right type of business that is worthwhile to delve into

Without further ado, let us get started on how to start a salon business in Kenya:

Step 1: Put together your capital for the start by either getting capital from your savings, loans, family among others.

Step 2: Draft a solid salon business plan that will be your guide through the entire process of your business.

Step 3: Obtain the licenses and permits by following the legal procedure to prevent inconveniences from the local authorities.

Step 4: Locate your salon in a strategic place where you will attract more clients at your doorstep. Some of the best places to start a salon in Nairobi include: in towns, markets, residential area, streets, among others.

Step 5: Purchasing of equipment by opening a salon checklist that will help you budget well and prevent overspending.

Step 6: Have a competent customer service as this is very important in your salon business.

Step 7: Make sure you are always available in that customers can fully rely on you anytime.

This is the procedure that will help you set your salon business in Kenya. You may also want to have a nail parlor inside your salon which forces you to draft an effective nail salon business plan in Kenya.

Salon Business Earnings Per Day

Are you wondering how much does a salon owner make in Kenya? Salon owner makes an average of Ksh.2,000 to Ksh. 10,000 in a day.

Salon owners make good money on a daily basis. Although this highly depends on the competency of the salon, reputation, expertise and location.

Best Places To Start A Salon In Nairobi

The greatest areas for business in Nairobi include estates with adequate people and places with a substantial number of middle-class people willing to spend up to Ksh 3,000 per head.

Such locations include but not limited to:

Roysambu/Kasarani

Donholm/Umoja/Buruburu

Cost Of Starting A Salon In Kenya

Perhaps, you are curious to know how much do you need to start a salon business in Kenya? Basically, you need an average of Ksh.60,000 to start a simple salon.

You can as well use higher capital in order to have a bigger salon that is more equipped and advanced.

List Of Salon Equipments With Price In Kenya

Here are some of the salon pricelist that will help you as a beginner:

a. Salon sink at Ksh.12,000.

b. Salon drier at Ksh.14,500.

c. Waiting benches at Ksh.5,000.

d. Salon trolley at Ksh.6,500.

e. Blow Drier at Ksh.5,000.

To summarize, salon business is the best business that you can delve into due to higher profits at the end of the tunnel.

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At Kenyans Consult, we are proud Kenyan writers. We write anything that pertains to Kenya and is worth sharing. We hope to share more about Kenya with the world through our writing. Check our articles to learn more about Kenya.

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Starting A Hair & Beauty Salon Business Plan (PDF)

The hair beauty salon business is one of the most lucrative businesses you can start. A hair & beauty salon is a business that offers cosmetic services for men and women. Almost any person on earth normally regularly requires such services. This means the pool of prospects for the hair beauty salon business is huge. The services that an individual hair & beauty salon business can offer are broad and diverse. There definitely is a piece for everyone interested in starting a hair beauty salon. Operating a hair & beauty salon business is a profitable business venture. However, above everything else, the hair & beauty salon business calls for exceptional relationships and the highest standards of service. This is one of the most lucrative businesses that have undergone significant transformation over the past two decades. This industry has continued to thrive and rebound even during the recessions. This article will outline how to set up a hair and beauty salon, and the hair & beauty salon business plan – PDF, Word and Excel.

Hair and beauty salons provide income for many entrepreneurs but to set up a such a business there are some important factors you need to consider. You must determine on the size of your salon, where you will locate your business and the kind of products and services you intend to offer to your customers. All these and other various factors are affected by who your target market is and the amount of capital you want to invest in the business. As such, you must conduct proper market research and have a well thought out hair & beauty salon business plan.

Business Model

Traditionally there are several hair & beauty salon services you can offer. They are typically packaged in such a way that there are service charges. The service charge can vary depending on the certain circumstances. For instance, a customer might want their hair done but having already bought the necessary supplies themselves. That will mean they will only get to pay for the service of getting the hair done. If not, they will pay for everything in-house. Times are changing and hair beauty salons are also moving into retail. Thus money-making methods for the hair beauty salon business are evolving.

Location And Premises

The location and premises of your hair and beauty salon are important to consider when setting up your business. This is because your chosen location has a direct effect on how successful your business will be. Thus, when choosing a location for your hair and beauty salon consider where your target market is, whether there is road and foot traffic, as well as how accessible your salon will be. Think about setting up your hair and beauty salon at a popular shopping centre, a mall, or somewhere close to the CBD. It is also important to consider how the surrounding area will affect your business. You do not want to set up your hair and beauty salon in a saturated place where there are a lot of salons because that will not be good for your business. Also consider the size of your premises and make sure that your premises are large enough for your equipment and can accommodate a reasonable number of people. Parking space is also essential when considering your premises. Your customers should not have hard time when it comes to parking space if they are to come to your hair and beauty salon. Your beauty and hair salon business plan should include the costs of renting or purchasing the premises.

Permits/Licenses, Insurance & Business Bank Account

You can be operating a solo hair & beauty salon, as many do or start off as. That does not mean you should operate informally. There are doors you will open for your hair beauty salon business if you formally register it. Follow up on that by applying for a business operating license. Approach your respective municipality offices to seek guidance. When that is in order the next step should be to get insurance for your hair beauty salon business. Insurance providers will offer guidance on the specific types of insurance covers you will need. Garnish all these steps by opening a business bank account for your hair beauty salon. The principle is to separate your hair beauty salon entity from your personal finances.

Competitive Analysis

By nature, the hair & beauty salon business is quite competitive. There is typically always a high number of hair & beauty salons in any central business district. That is why it is vital that you do some research into your competitor dynamics. The best approach is to identify your top 3 notable competitors. Look into the composition of their hair beauty salon businesses. What type of services do they offer? Do they sell any products, if so, which ones? What are their service prices? What are their customers experiences like? What is their customer segmentation dynamics like? Where are they located?

These are some of the questions to guide you in researching your competitors. Go as far as researching into indirect competitors too. These can be hair & beauty salons in other locations with customers you could lure away. You are looking into all these aspects to find ways you can use to make your hair beauty salon outstanding. Always remember that there are too many options for consumers when it comes to hair beauty salons. Any slight shortcoming on your part and consumers will gladly explore other options.

Furniture & Equipment 

When it comes to a hair and beauty salon you need the right tools and equipment to be successful in the business. You must invest in good quality hair dryers, styling kits, curlers, combs, and furniture. The chairs that you may need include hair styling chairs, shampoo chairs, dryer chairs & all purpose chairs. The furniture which you purchase for your hair & beauty salon should be c omfortable, durable, and easy to use. The size of your business together with the services you intend to offer will determine the kind of furniture and equipment that you will need for your business. Your hair & beauty salon business plan should include the costs of purchasing the furniture & equipment.

Products And Services

When it comes to the products and services of your hair and beauty salon you need to first understand who your customer is. Researching your target customer will help you understand what their needs are when it comes to hair care. The hair & beauty salon business lends itself to variety in terms of the services that are on offer. For example, you can offer cutting, color, braiding, styling, pedicure, manicure, massages and skin treatments. The individual services and products will vary greatly depending on the tastes and preferences of your client at any given moment in time. There will be lots of troubleshooting along the way because you may be required to respond to requests that were not originally part of your program. The hair salon business is unique in this respect because it varies so greatly depending on the fashion trends and the responses of the clients at that particular time. It is always best to have a variety of products and services in order to increase your business’ earning potential. If you decide to sell hair or other complimentary products it is important to make sure that you source your products from the right supplier. Always purchase your products from suppliers who have good quality products. Any other additional services such as facials, make up application and skincare will help you generate more income and serve a wider customer base.  Your hair and beauty business plan should outline the products and services you will offer.

Staff & Management

If you are going to be a customer centric business, you need to have a good team. Service businesses such as a hair and beauty salon need people that know how to work with clients from all walks of life. It is best to hire experienced workers who are passionate about their jobs. Your hairdressers for example, should know how to braid, cut, apply chemical treatments, and communicate well with  customers. If you hire people with no experience, it is best to train them first before giving them to intricate tasks. It is important for your beauty & hair salon business plan to include the number of people you need to employ together with their salaries.

Some of the day to day activities of a hair and beauty salon include;

• Shampooing, styling, colouring, hair cuts, braiding
• Manicures and pedicures,
• Skincare treatments, facials and make up application,
• Advertising and marketing,

Other important issues to consider when running a hair and beauty salon are health and safety regulations. Some of the health and safety regulations include cleanliness, the products you use and the general safety of your workers and your customers. It is necessary to conduct proper research and understand the regulations that govern your industry.

Marketing Strategies

Be cognizant of the many customer segments.

In your marketing efforts you must be cognizant of the many customer segments that exist. Borne out of market research, it is prudent to appeal to the biggest segments. Customers in search of hair & beauty salon services are so diverse. There are those who are seeking to keep up with the latest trends. There are those who aim to subscribe to a certain societal class or status. There are also customers who are mostly conservative in their preferences. Do not forget there are kids on the one end and senior citizens on the other end. This is to just show you that your market targeting must be cognizant of the many available customer segments.

Build An Online Profile For Your Hair Beauty Salon

Establishing your hair beauty salon online is highly effective in pushing brand awareness. Sure enough some hair beauty salons do set up digital footprints, but not all. Just being online opens up your hair beauty salon to a limitless audience. Actively and regularly post content and buttress that with running online contests. Offering giveaways for engagement-centred online contests quickly builds your hair beauty salon’s online audience. Get involved with strategic online platforms or activities. For instance, you can offer your services for free to podcasts hosts or social media influencers. These are some the ways you can build your hair beauty salon’s online profile. This will all contribute in making your hair beauty salon business easily discoverable online.

Encourage And Reward Referrals

The hair beauty salon thrives on referrals. It is often the case that someone tries out a hair beauty salon only after someone they trust recommended it. To tap into this dynamic you have to encourage and reward referrals by your customers. You can even put together a customer loyalty programme for your hair beauty salon business. To spice up the referrals element you can offer specials such as discounts. You can also run promotions; basically anything that causes others to refer customers to your hair beauty salon business.

The demand for hair & beauty salon services is very huge and ever increasing. The increase is due to the increased urbanization and population growth. You can offer your services to both male & females, young & old. The kind of services that you provide will determine the kind of customers that you will get. So you should offer services that suit your target market. If you offer good quality services, you will get many repeat customers, as people require hair & beauty services regularly. If you are in need of a retirement plan, or you are a professional simply looking for a side business setting up a hair and beauty salon is something worth considering. You can either set up your own company and create your own brand or go the less risky route and become a franchise. This way you can benefit from a proven successful business model although it may be limiting. Whatever you decide, setting up a hair and beauty salon is a business venture worth considering. To succeed in any business make sure that you understand your target market, and that you research the industry thoroughly.

Keys To Profitability

Diversification into retail and complementary services.

Most hair beauty salons focus on just offering the applicable services. That is limited in as far as revenue and profitability is concerned. You have to diversify into product retail as well. You can do this retail in-store or via an online shop. There is a wide range of products you can sell in a hair beauty salon. The idea is to make it possible for every client to spend as much as possible. Complementary services you can add include a wide range of body treatments or therapy e.g. massages. This all aims at making your hair beauty salon a one stop shop.

Going To Digital

This refers to more than just being active online. This specifically refers to availing digital services such as online booking and online payments. This will differentiate your hair beauty salon; most hair beauty salons do not offer digital services. Streamline these services by using new age technologies such as chatbots and artificial intelligence assistants. Already the common social media platforms you use can be integrated with such innovations. The basic thrust is to offer convenience and efficiency for your clients.Once you have internalized all this information you are ready to start your hair beauty salon. Your biggest sources of valid information are already existing hair beauty salons. Closely studying them will open your eyes to tricks of the trade.

Before setting up any business you need to develop a well thought out hair & beauty salon business plan. A business plan will help you think through your financial, operational, and marketing plan as well as develop a functional strategy. With a hair and beauty business plan you can also figure out if your business will be profitable or not. You can also determine the risks associated with your business and find ways to minimise them. A beauty and hair salon business plan is a useful tool both in the short run and long run.

Pre-Written Hair & Beauty Salon Business Plan (PDF, Word And Excel): Comprehensive Version, Short Funding/Bank Loan Version and Automated Financial Statements

For an in-depth analysis of the hair & beauty salon business, we encourage you to purchase our well-researched and comprehensive hair & beauty salon business plan. We introduced the business plans after discovering that many were venturing into the hair & beauty salon business without enough knowledge and understanding of how to run the business, lack of understanding of the financial side of the business, lack of understanding of : the industry, the risks involved , costs and profitability of the business; which often leads to disastrous losses.

The StartupBiz Global hair & beauty salon business plan will make it easier for you to launch and run your hair & beauty salon business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. This is a complete business plan for a hair & beauty salon. It will be easier to plan and budget as you will be aware of all the costs involved in setting up and running the hair & beauty salon business.

Uses of the Hair & Beauty Salon Business Plan (PDF, Word And Excel)

The salon business plan can be used for many purposes including:

• Raising capital from investors/friends/relatives
• Applying for a bank loan
• Start-up guide to launch your hair & beauty salon business
• As a hair & beauty salon business proposal
• Assessing profitability of the hair & beauty salon business
• Finding a business partner
• Assessing the initial start-up costs so that you know how much to save
• Manual for current business owners to help in business and strategy formulation

Contents of the Hair & Beauty Salon Business Plan (PDF, Word And Excel)

The business plan for hair & beauty salon includes, but not limited to:

• Marketing Strategy
• Financial Statements (monthly cash flow projections, income statements, cash flow statements, balance sheets, break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortization)
• Industry Analysis
• Market Analysis
• Risk Analysis
• SWOT & PEST Analysis
• Operational Requirements
• Operational Strategy
• Why some people in the hair & beauty salon business fail, so that you can avoid their mistakes
• Ways to raise capital to start your hair & beauty salon business

The hair & beauty salon business plan package consists of 4 files

• Hair & Beauty Salon Business Plan – PDF file (Comprehensive Version – 77 Pages)
• Hair & Beauty Salon Business Plan – Editable Word File (Comprehensive Version – 77 Pages)
• Hair & Beauty Salon Business Plan Funding/Bank Loan Version- Editable Word File (Short version for applying for a loan/funding – 43 pages)
• Hair & Beauty Salon Business Plan Automated Financial Statements – (Editable Excel File)

The business plan can be used in any country and can be easily edited. The financial statements are automated. This implies that you can change eg the costs, salaries etc, and all the other financial statements will automatically adjust to reflect the change. 

Click below to download the Contents Page of the Hair & Beauty Salon Business Plan (PDF)

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Many thanks for your incredibly efficient service and thorough business plan. I am very impressed with the business plan. Before I bought the business plan, I tried to do my own business plan – it was such a nightmare and it turned out badly, also not to mention the stress it caused me. I wish I knew about your website earlier!

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StartupBiz Global provided a very professional and comprehensive business plan which I used for my business. The business plan was easy to edit, and I was able to get the funding which I wanted. I highly recommend their business plans.

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Get the Hair & Beauty Salon Business Plan (PDF, Word And Excel)

Click Buy Now  below to purchase using Paypal, Credit Card, or Debit Card. After you have purchased, you will immediately see the download link for the business plan package on the screen. You will also immediately get an email with the business plan download link. The Pre-written business plan package (PDF, Word, and Excel) costs $30 only!

If you want to purchase multiple business plans at once then click here: Business Plans Store.

The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on [email protected] and we will assist you.

We wish you the best in your hair & beauty salon business! Check out our collection of business plans  , and more business ideas .

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How to Start a Barber Shop Business in Kenya

A kinyozi business in Kenya is a profitable venture with a ready market. Many Kenyan men and some women get a haircut once a month. The startup capital for a small barber shop is relatively low compared to other businesses.

With limited capital, you can start a kinyozi business with only a shaving machine and a chair. However, make sure to open a comfortable barbershop business and give them a good customer experience to retain them. 

Learn How to Barb

It is important that you learn the barbering skill. Barbing is an art, and if customers like your skill, they will keep coming back. Giving clients an ugly haircut will push them away forever. You also need to learn different hairstyles, like hair trimming.

You can enroll in a short course in barbing to ensure you perfect the skill. Before you start shaving customers, you need to have perfected your barbering skills. No customer wants to get a shave from a learner and end up with a funny haircut. The success of your business will depend on how you have perfected the skill.

Write a Barber Shop Business Plan

You need to write a barbershop business plan that will help you identify startup costs, business location and its necessities. A business plan will help you plan for uncertainties and how you can compete with your competitors.

Write your business goals and the services you will be offering in your kinyozi. Make sure to identify services that are in demand within your locality before starting an executive barbershop. There is no need to offer services that are not in demand.  

Find a Business Location and Rent a Shop

You need to find a suitable business location that is easily accessible and has high foot traffic. A barbershop business can do well in a town or a market center where there are many people. Make sure that your barbershop is visible. The room should be spacious enough to have a sitting area for customers as they wait for their turn to get a haircut.

Furnish Your Barbershop Business

Customers like to get a haircut in a smart and comfortable kinyozi. As such, you need to furnish and partition the barbershop so that it has a sitting area and a shaving area. Make sure the walls are repainted. Then fit mirrors on the walls for customers to see how they look after a haircut. 

Acquire Business Permits

You need to have the necessary business licenses and permits to operate any business in Kenya. You can get a single business permit from County Offices or county council offices. The cost of a single business permit varies from one county to the other.

On average, it costs Ksh 5,000 annually to get a single business permit. Operating a business without a business permit will put you in constant conflict with the county council.

Develop a Pricing Plan

You need to develop pricing for different hairstyles. The price varies depending on the hairstyle, location, amenities in the barbershop, and after-shave services.

For instance, you need to determine the price of services like haircuts, a beard shaves, and after-shave services like massages and cleaning services.

Before you start after shave services, it is important to know if they are in demand. For instance, you will hardly get customers requesting massage services in rural areas . But if you are in a busy town, these services are usually in high demand. Consider your competitors’ prices and your business location when setting barbing prices.   

What You Need to Open a Kinyozi Business in Kenya  

For a small kinyozi business, you need clippers, shears, combs, hairdryers, sterilizers, razors, towels, a water heater, a hairbrush, hair spray, mirrors and after-shave lotion. You also need a rotating chair to make your work easier when shaving a customer.

The following is the price of the items you need for your kinyozi business. 

• Clippers - Ksh 3,000
• Sterilizer - Ksh 10,000
• Water heater and storage - Ksh 5,000
• Apron and towels - Ksh 2,000
• Barber chair - Ksh 15,000
• Single business permit - Ksh 5,000
• Hair spray, spirit and after shave lotion - Ksh 1,000
• Basins and combs - Ksh 5,000
• Branding ad partitioning - Ksh 10,000
• Customer waiting chairs - Ksh 10,000

Also read: How to start a nail salon business in Kenya.

Cost of Starting a Barber Shop in Kenya 

The cost of starting a barbershop depends on its size, business location and comfort. You can start a small barber shop for Ksh 50,000. However, if you want to start an executive barbershop, you will need at least Ksh 200,000. If you have limited capital, you can start a small kinyozi business and then expand it as your customers increase.

For business consultancy, strategic planning, organizational development, market research, financial management & accounting, risk management and business plan writing at an affordable fee, please reach out to us through a phone call 0728 621 138,   WhatsApp , or email: [email protected]

Is Barber Shop Profitable in Kenya?

A barbershop is a profitable business in Kenya with a ready market. With a good business location, you can make at least Ksh 25,000 in a month. With an executive barbershop with amenities, you can be making over Ksh 50,000 profit monthly. The interesting thing about barbershops is that they never lack customers, even during hard economic times.

Before starting a barber shop business in Kenya, make sure you have good barbing skills. No customer wants a trainee barber to shave them. Also, get to know different hairstyles. After that, establish customer relationships so that your customers can keep coming back. You can offer other services, like phone charging, in your barber shop and make extra income . 

• How to start a hair salon business
• How to start movie shop business
• How to start a computer sales business
• How to start a car wash business in Kenya  

Get in touch

For business consultancy, business plan writing, market research, strategic planning, risk management, financial management & accounting at an affordable fee, please reach out to us through:

• [email protected]
• +254 728 621 138
• 1503 -01000, Thika KIBS Plaza, Thika