cover letter etiquette 2023

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How To Write A Cover Letter For A Job In 2023 (With Examples)

• How To Write A Cover Letter
• When Is A Cover Letter Necessary

Free Cover Letter Templates

• Cover Letter Mistakes To Avoid
• Cover Letter Tips
• How To Sell Yourself In A Cover Letter

Find a Job You Really Want In

Cover letters aren’t required with every application, but the majority of managers pay more attention to a candidate who includes a cover letter. This is especially so if you make an effort to tailor your letter to the specific position. It’s important not to just change the names and job positions, but also to show how your professional experience fits with the job.

A good cover letter greatly increases your chance of getting an interview. If you’re looking to write a cover letter, rework a letter that you have, or just want to know what’s involved in the job application process, then keep reading.

Key Takeaways:

A cover letter should be a maximum of one page long, with three to five paragraphs.

Before writing your cover letter, it’s important to reread the job description and include keywords from it.

Do research to figure out who you are addressing, and make sure to keep your greeting gender neutral if you don’t know.

Tailoring your resume to each job can help you stand out from other candidates.

What is a cover letter?

Why cover letters are important, how to write a cover letter, cover letter examples, cover letter template, do’s and don’ts in a cover letter, cover letter faq, expert opinion.

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A cover letter is a one-page document that describes your professional background, fitness for the role, and interest in the company. Cover letters are a way of introducing yourself to hiring managers in a more engaging way than resumes can.

While your resume spells out the “who, what, where, when” of your relevant experience, a cover letter fills in the “why” and “how.” A good cover letter not only expands on your resume’s accomplishments but also highlights the soft skills that make you an excellent person to work alongside.

While there are no official formatting guidelines for cover letters, hiring managers and recruiters do have certain expectations regarding structure, length, and content.

Writing a good cover letter is important because it is your chance to stand out from other potential candidates. Showing your personality while also matching the tone of the company will help recruiters to visualize how you could fit into the role.

Simply submitting a cover letter isn’t enough though. Each cover letter you write should be specifically tailored to the job you’re applying for (just like resumes). It’s essential that you show the reader that you’ve done your homework and understand exactly what function you’d be serving if hired. You do that by providing examples of past work experiences that directly relate to the responsibilities of the new job.

Cover letters are inherently unique based on who’s writing them and for what position. However, as a cover letter is a business letter, it has an expected format that it should follow. This is important because you want the hiring manager to be able to look over your cover letter quickly and understand your qualifications and interest in the position.

Here’s the standard way that a cover letter should be formatted and what to include:

The header. The header of your letter is where you should input all of the contact information for yourself and the hiring manager . Do you best to address it directly to the person who’ll be reading the letter — typically either the hiring manager or HR manager.

Traditionally, you should include both your name and address and the employer’s name and address. However, as the majority of applications are online, the employer’s address is often omitted. But a traditional cover letter’s heading would look like this:

Page Roman 444 Frog Rd. Marigold, TX, 10987 August 27th, 2021 Chris Morgan Marketing Manager New Media Company 833 Rune Rd. Marigold, TX, 10987

If you’re emailing your cover letter, you can simply include your name, telephone number, email address, and fewer address details (just your city and state will suffice). You can also include a zip code if you live in a big city with multiple zip codes.

Jessica Dancer jessica. dancer @email.email | (555)-444-3333 | Colombus, OH 43110

Be sure to use a professional-sounding email address that’s not associated with your current or past employer. It’s disrespectful to both your current employer and the company you’re applying to, and will likely hurt your chances of being invited for an interview.

The greeting or salutation. Traditionally, the best salutation would be to use Dear Mr./Ms. [Last Name]. Make sure that you know the person’s gender when doing this, however, as you don’t want to misgender the hiring manager. Using “Dear [First Name] [Last Name]” is becoming more popular for this reason, patriotically among younger workers.

Dear Mr. Morgan, Dear Mrs. Smith Dear Ms. Conner

Avoid using generic greetings such as “To whom it may concern” as it’ll look like you didn’t bother to personalize the letter (even if you did.) That particular phrase has become somewhat controversial as well, so if you need to put a generic address — if you can’t find the hiring manager’s name, for instance — use something else, such as:

Dear Hiring Manager Dear [Department] Manager Dear [Title of the Person You’d Report to if Hired] Dear [Department] Hiring Team

Opening paragraph. The opening of your professional cover letter should instantly grab the attention of your reader . Try to lead off with one of your most relevant and impressive accomplishments.

Open strong . Open with a statement other than your name or stating your interest in the position. Lead with an interesting experience or achievement that directly relates to the new position.

Convey your personal value. There are always other qualified applicants with similar skills, so it is key to express why you personally would bring value to the organization. Give specific details as to the value you brought in a previous position, and how that could transfer to the new role.

Show your enthusiasm. Recruiters want to hire candidates who are excited about the position. Express enthusiasm and convey why you are passionate about the role. This is another opportunity to share a quick personal anecdote related to the job.

Keep it short. All of these points in your opening paragraph shouldn’t be more than a sentence or two each. You don’t want your introduction to be too long, as you want the reader to be able to quickly go through your cover letter.

As a Content Writer with a passion for travel and literature, I was thrilled to see the Senior Content Writer position open up at BookFly. My past experience driving organic traffic by 23% YoY to the travel website, XTravel, would translate perfectly into the position’s stated goals from the job description.

First body paragraph. Here is where you should really sell yourself across several areas. Showcase how your personality traits, such as being honest or having the ability to work under pressure, make you a good fit.

Emphasize transferable skills. Explain how the skills you’ve cultivated make you the perfect fit for the role. This can include collaborative work you’ve done in the past, a leadership role you had that drove results, or interpersonal skills.

Revisit the job description. Make sure to pull relevant skills from the job description and put them in your cover letter. If the hiring manager spent the time to list those skills, they’re going to be looking for candidates that have them.

It also helps with applicant tracking systems that may sift through cover letters looking for keywords.

Don’t skimp on personality traits. These are especially important if you don’t have a lot of experience. Desirable skills such as ambition, dedication, and getting work done on time are good for both entry-level positions and if you’re making a career change.

I have a passion for content creation and a deep understanding of the content cycle, from ideation to promotion. My years in the digital publishing world have crafted my ability to drive killer CTR and resonate with an audience. Not only did CTR jump by 2.1% in the months after I was brought on board, but it had a knock-on effect on social media engagement, which rose by 8% in the same time frame. I believe good content has its roots in good data. This is why while at Media Company I created a content-marketing dashboard to highlight KPIs like those mentioned above. The dashboard allowed us to take advantage of wins more rapidly and avoid repeating losses.

Second body paragraph. Just as an employer wants to know why you’d want the role, they also want to know why you’d want to work at their company. Do your research and learn more about the core values of the company. Discuss how they align with your own.

Check the company’s website but also start to explore LinkedIn for greater insights. Employers want to make sure that you fit into the overall culture, and this is also something you should consider for yourself. However you feel you fit into the work culture, explain to the recruiter why. Paint a picture of how you’ll be better from the company, and how the company will also benefit.

I thrive in a fast-paced environment and excel at creating structures from scratch. I spearheaded our SEO efforts, developing workflows and systems to ramp up content production from zero. BookFly’s commitment to core values of “collaboration and imagination” aligns with my own preferred approach to tackling projects and dreaming of big ideas.

Closing. The closing of your letter is your final impression to the hiring manager, and therefore should clearly express your eagerness to take on the position. You don’t need to rehash all of the accomplishments and skills highlighted in previous sections. Consider this more of a statement of intent.

First, express gratitude that they took the time to consider you for the job by making it all the way through your letter. Then, quickly remind them of the benefits that you can bring to the role and company.

Finally, your closing should state a clear call-to-action (CTA) for the recruiter to take next, such as calling you to schedule an interview. Being confident and direct at the end of your cover letter helps to close the deal.

I look forward to learning more about how the Senior Content Writer operates within BookFly and the current content process. Thank you for taking the time to consider my application. Sincerely, Jessica Dancer

With thousands of cover letter templates on the internet, you want to make sure you choose the right one. Here’s a basic format of what a good cover letter will contain:

Jessica Dancer [email protected] | (555)-444-3333 | Colombus, OH 43110 Dear Mr. Morgan, As a Content Writer with a passion for travel and literature, I was thrilled to see the Senior Content Writer position open up at BookFly. My past experience driving organic traffic by 23% YoY to the travel website, XTravel, would translate perfectly into the position’s stated goals from the job description. I have a passion for content creation and a deep understanding of the content cycle, from ideation to promotion. My years in the digital publishing world have crafted my ability to drive killer CTR and resonate with an audience. Not only did CTR jump by 2.1% in the months after I was brought on board, but it had a knock-on effect on social media engagement, which rose by 8% in the same time frame. I believe good content has its roots in good data. This is why while at Media Company I created a content-marketing dashboard to highlight KPIs like those mentioned above. The dashboard allowed us to take advantage of wins more rapidly and avoid repeating losses. I thrive in a fast-paced environment and excel at creating structures from scratch. I spearheaded our SEO efforts, developing workflows and systems to ramp up content production from zero. BookFly’s commitment to core values of “collaboration and imagination” aligns with my own preferred approach to tackling projects and dreaming of big ideas. I look forward to learning more about how the Senior Content Writer operates within BookFly and the current content process. Thank you for taking the time to consider my application. Sincerely, Jessica Dancer

If you’re putting the cover letter in an email, you can omit putting the contact information at the top and instead include it below your signature. You want to make sure to include your name, phone number, and LinkedIn link, as well as a professional portfolio , if applicable.

Dear hiring manager: I am writing about the position of veterinary receptionist at Pet Care Clinic posted on indeed.com. I am a certified dog trainer with both Petsmart and Petco, allowing me insight into animal behavior. I’m also an aspiring novelist , making me a fast, experienced typist as well as adept with Microsoft Word and Apple Pages. Since I’ve worked at pet stores for several years, I am familiar with different kinds of animal and animal care, as well as building a rapport with pet owners. While I enjoy working with animals and my coworkers, I would like to move into a business where I can continue to learn and build on my experience. I would also like to work for a smaller business. Veterinary medicine has always interested me, and I very much enjoy learning new things. I’m eager to learn more about it in order to help customers make the best choices for their pets. I’ve always enjoyed working with animals, even before I was able to get a job that allowed me to. I grew up with dogs and cats, so I’m comfortable and familiar with their behavior. Being a pet owner myself, I’m able to understand what customers are looking for in a veterinary clinic and tailor the experience to their needs. Thank you for your time and I look forward to hearing from you. Sincerely, Michelle Bolivar Email: [email protected] Phone: (555) 545-9706

[your contact information] [date] Dear [Hiring Manager], I’m writing to apply for the open [position] at [company] that you posted [place job ad was found]. I believe that my [relevant experience] would be an excellent fit with [company name]. I have long been interested in [specific industry/department], and particularly your company because [why you’re interested in the company/awards they have won/accomplishments]. That experience and [relevant skills] that I’ve cultivated as a [current position] for [time worked in position or industry] will be an asset to the company as it’ll make me effective [at the job/particular aspect of the job]. The [responsibilities required in the job description] will be a [challenge/interesting task] and I look forward to making use of my [relevant skills]. I excel at [working with a team/working alone] and I want to use my expertise to further [company’s] success. I am excited about the possibilities this position holds, and I believe that my qualifications ensure I’d be an asset to your team. I look forward to being able to further discuss the details of the position and my qualifications with you in an interview. Please let me know if you require further information from me. Thank you for your time and I look forward to hearing from you. Sincerely, [Your name] [Your contact information (if it’s an email)

Knowing the proper format of a cover letter is the most important factor, of course, but there are some additional dos and don’ts that if you follow can make your cover letter better. It’s during the editing process, it’s important to go over and make sure that you haven’t made any common mistakes that’ll hurt your chances.

Here are 10 dos and don’ts for writing a good cover letter:

Do’s:

Do start by scanning the original job posting for keywords you can include in your letter.

Do be proud of your accomplishments and make sure to highlight them.

Do clearly express why you would be an asset to the organization.

Do tailor your cover letter to every hiring manager and position that you apply for.

Do try to find unique experiences, but make sure to always discuss measurable and relevant results.

Don’ts:

Don’t feel the need to lie about your skills or accomplishments. One of the worst mistakes to make is being caught in a lie.

Don’t copy and paste a template and only change your name and job titles. Recruiters will not see the value in a plug-in-play cover letter that has been used by multiple applicants.

Don’t forget to be direct and include a call to action.

Don’t make your cover letter too long. Similar to your resume, you want the reader to sum up who you are and get a quick explanation of why you’re a good fit.

Don’t forget to proofread. Grammatical errors on a cover letter and resume are a quick way to get your packet in the “no pile”.

What do you write in a cover letter?

In a cover letter, you should mostly write about impressive accomplishments from past jobs or academic experiences that relate to the job you’re applying for.

What is the purpose of cover letter?

The purpose of a cover letter is to help a hiring manager see why your background makes you suitable for the role in question. While a resume lists achievements, educational background , and skills , it doesn’t give the reader an idea of your actual expertise or personality.

A cover letter allows you to share your approach to work, as well as your ability to communicate your value effectively. A good cover letter makes it easy for a reader to think “I could imagine this person working for us.”

How do you write a simple cover letter?

To write a simple cover letter, start with the header and greeting we outlined above. Next, state your interest in the position (give the exact job title as listed in the job description) and mention your years of industry/job experience.

To keep your cover letter simple, you can now briefly mention in 1-2 sentences or 3-4 bullet points what parts of your background are most important for the hiring manager.

Finally, thank the reader for considering your application, and sign off as usual (e.g., “Sincerely, [full name]”).

What is the best way to start a cover letter?

The best way to start a cover letter is with an accomplishment that speaks directly to your ability to provide value for the company. Other good strategies include describing your long-standing passion for the field, mentioning an important reference at the company, or referring specifically to challenges the company is currently facing.

Do you introduce yourself in a cover letter?

No, you do not introduce yourself in a cover letter. By that we mean you do not say “My name is so-and-so” — you simply jump into your background and why you’re interested in the position.

Your name can be found at the bottom of the cover letter, as well as the header, your email address, and your resume, so there’s no need to force it awkwardly into your cover letter’s opening.

How do you end a cover letter?

To end a cover letter, thank the reader for their time and/or consideration, express enthusiasm for further correspondence and conversation, and sign off with a standard closing like “Sincerely.”

How long should a cover letter be?

A cover letter should be a maximum of one page long, with three to five paragraphs. Half a page is the shortest that your cover letter should be.

Harvard Business Review — How to Write a Cover Letter

University of Washington — Writing the Cover Letter

What’s a quick cover letter tip?

Michael Akbar Vice President Certified Professional Career Coach

Use your six seconds to show the employer in a tailored cover letter and resume that you understand their pain and will make their lives better if put in the position.

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Chris Kolmar is a co-founder of Zippia and the editor-in-chief of the Zippia career advice blog. He has hired over 50 people in his career, been hired five times, and wants to help you land your next job. His research has been featured on the New York Times, Thrillist, VOX, The Atlantic, and a host of local news. More recently, he's been quoted on USA Today, BusinessInsider, and CNBC.

Matt Warzel a President of a resume writing firm (MJW Careers, LLC) with 15+ years of recruitment, outplacement, career coaching and resume writing experience. Matt is also a Certified Professional Resume Writer (CPRW) and Certified Internet Recruiter (CIR) with a Bachelor of Science in Business Administration (Marketing Focus) from John Carroll University.

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How to Write a Cover Letter in 2023 (Layout, Template and Examples)

Cover Letter Layout

The recent stiff competition for limited job opportunities has prevented many people from landing decent jobs. Although many applicants are qualified for a particular job, few realize that presenting the right documentation is the secret to staying ahead of the competition.

When writing a cover letter , the overall layout can make or break a potential interview request. If you style and design it in a way that catches the attention of your potential employer, you’re ahead of the competition. Continue reading for tips and advice on how to write a winning cover letter properly.

What is the purpose of a cover letter?

The purpose of a cover letter is to introduce yourself and to explain why you are interested in and qualified for the job for which you are applying.

A cover letter should be included with your resume when you apply for a job. It should be tailored to the specific position for which you are applying and should highlight your skills, experiences, and accomplishments that are relevant to the role.

A compelling cover letter speaks to the hiring manager, telling them why you’re the best candidate for a particular job. It describes how you are suited for the job and what you’ll bring to the table when given the opportunity.

What to Include in a Cover Letter

Your cover letter can be divided into three sections: the introduction, an overview of your skills and expertise, and a conclusion.

Most employers often glance through a cover letter to get a taste of who you are, even before delving into a resume . Therefore, it’s crucial to keep things organized and concise so they don’t lose interest.

4 Steps on How to Write a cover letter for 2023

Writing a cover letter isn’t easy, but you could face a lifetime of opportunities by writing a great one. People who know how to write a cover letter generally have a better chance of getting hired.  Below are the four steps you should take to create a compelling cover letter:

1. Add Contact Information | Cover Letter Details

Your cover letter intro should include your name, official email, phone number, and perhaps LinkedIn profile.

Where applicable, include the hiring manager/organization’s contact information, address, and number. Providing your contact information allows the employer to reach you when they find you fit for the job.

Note: Nowadays, recruiters are using LinkedIn to find potential employees for their organizations. Feel free to add your LinkedIn profile URL if you would like.

2. Create The Salutation | Cover Letter Introduction

It’s always courteous to greet the hiring manager with an appropriate title. After all, they’re also human. You can research a little about the employer and discover who they are. This way, the salutation won’t be awkward, and there won’t be any mistakes. But if you can’t find out much about them, don’t worry.

Use “Dear Sir/Madam.” This is the most appropriate salutation in case you have no clue who the recruiter or hiring manager is.

3. How to Start a Cover Letter | Cover Letter Body

This is where the bulk of your cover letter content will go.

Opening Paragraph

• Start by writing down the job you’re applying for and inform the employer where you learned about it.
• Whether it’s on the Internet or from a newspaper advert, mentioning where you learned about the job opportunity shows your application’s seriousness.

2nd Paragraph

• The second paragraph should capture what you have to offer the organization.
• In this section, describe how you’re equipped to handle the responsibilities of the advertised position.
• Please write a concise summary of your skills, experience, and achievements, but don’t overdo it. The resume will cover the skills section.
• Use bullet points to break down the text to make it easy to read.

3rd paragraph

• The third paragraph should highlight what and how you know the employer.
• For example, an article posted on your favorite social media platform might have drawn your attention to the company. Or maybe it’s been a lifelong dream to work with them.
• Capturing this information shows the employer that you’re interested in the organization’s operations. 
• Don’t make up stories or give false information, which could ruin your credibility. Provide accurate details you could remember even when invited for an  interview .

Closing Paragraph

The fourth section is about closure. It’s a call to action for the employer to consider your application and interest in the job.

Ask them to contact you and give feedback. It’s also wise to leave final regard or a formal closure.

• Words like “Yours Sincerely” and “Best Regards,” are highly recommended because they offer a professional approach.

4. Proofreading | Cover Letter Review

A letter full of mistakes is a turn-off for most employers and will almost all but destroy your chances of an interview. It shows that the applicant didn’t take enough time to read through it and might not be serious about the job.

Always read through the letter to correct mistakes and make the message as clear as your intentions. Ask family members and friends to run through it or use a grammar-checking website like Grammarly to correct any mistakes.

The layout of a cover letter is fairly straightforward, but we’ve provided an easy-to-follow infographic to help make it a bit more visual. While the header, body, and closing sections are crucial, you can also see how we implemented the contact information into the letter.

Cover Letter Template

This template can be helpful for people who are not sure how to structure their cover letter or what information to include. It can be used as a starting point when writing a cover letter, with the idea being that you would customize the template to fit your unique background and skills.

Cover Letter Example

If you are unsure of what a cover letter looks like, this sample can be used as a guide or template for creating your specific cover letter. This is designed to give you an idea of the structure and content of a successful cover letter.

ResumeGenius has a large number of cover letters to utilize. Check them out here

Related Articles:

• Best Resume Writing Services
• How To Secure An Unfair Interview Advantage
• What Not To Say During An Interview

Frequently Asked Questions (FAQ)

What else makes a great cover letter, prior research the employer.

Always research the hiring organization and the job being offered. A good cover letter shows that you understand what you’re signing up for.

In most cases, the employer will prioritize applicants who demonstrate a good understanding of the organization’s mission and the responsibilities they’ll be allocated.

Optimize The Cover Letter With Related Keywords

This will increase your visibility to the employer. For example, if a job opening entails journalism, use terms related to journalism, such as editing and writing.

Many recruiters are busy and have limited time to read the entire cover letter. Most will only go through the first few lines (or use the “ctrl F” find function) to get a picture of who you are.

Make the introduction short, precise, and engaging to encourage the employer to read more about you.

Making it Relevant

• Your cover letter should be relevant to the job you’re applying for.
• Some recruiters use an Applicant Tracking System (ATS), software designed to filter applications and present the best matches for a particular job. These systems are primarily used for resumes, but cover letters are filtered through.
• Many applicants don’t pass the ATS, especially if they didn’t read through the job posting. 
• If you don’t want to get filtered out by the ATS, ensure that the cover letter is relevant and rich with keywords related to the job.
• Since it goes with the resume , the cover letter will have given more space to add those keywords and increase the chances of getting discovered.

How Long Should a Cover Letter Be?

Cover letters should be half a page to a full page long (nothing beyond that). Look to limit your cover letter to around 3 to 6 paragraphs, and try not to go beyond 500 words. The recruiter or hiring manager should be able to quickly glance through the content (15 seconds or less).

• Page Length: Should be 1/2 – 1 page long
• Paragraph Count: Stick to 3 to 6 paragraphs long
• Word Count: Have no more than 500 words

Are Cover Letters Still Relevant in 2023?

Yes, cover letters are still relevant and can be an important part of the job application process 2023. While many companies don’t require a cover letter, and others may only give it cursory consideration, a well-written cover letter can still be a valuable tool for introducing yourself to an employer and explaining why you are a good fit for the job.

Wrapping Up | What Should a Cover Letter Include

Your cover letter is an introduction that you can’t miss on. Understanding how to write one specifically for the targeted employer properly will leave an amazing first impression!

Remember, the main purpose is to capture the hiring manager’s attention. You want to convince them that you’re the person they’ve been looking for. To recap our key takeaways, we ran through the following :

• What to include in a cover letter, such as the introduction, main content, and closing
• The cover letter template to help make your own
• The cover letter examples to reference when writing your own
• The suggested length of a cover letter

We hope this helps, and good luck out there!

Your cover letter is only as good as the content of your resume. Here are some resources to help write your own resume or resume writing services to pass off the task to a professional.

Title: Cover Letter Layout 2023

Category: theDocuments

Tags: how to write a cover letter in 2023, how long should a cover letter be, writing cover letter, what is included in a cover letter, how do I write a cover letter for a job, cover letter template, cover letter sample

Author : Reid is a contributor to theJub . He’s an employment and marketing enthusiast who studied business before taking on various recruiting, management, and marketing roles. More from the author. | Author Profile

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How to Choose the Right Salutation for Your Cover Letter

When to Use 'Dear' or 'To Whom It May Concern' as Greetings

Cover Letter Greetings to Avoid

When you have a contact person.

• When You Don't Have a Contact Person

Examples of General Salutations

• When to Use 'Dear' in a Cover Letter
• Writing a Cover Letter Salutation

Concluding Your Letter

Cover letter example, sending your letter.

Hilary Allison / The Balance 

A salutation is a greeting at the beginning of a cover letter that is included with a resume when applying for a job. When you're writing a cover letter or sending an email message to apply for a job, it's important to include an appropriate greeting at the beginning to set the tone for your letter, which should be professional and appropriate.

The greeting is the first thing the recipient will see when they read your cover letter. Therefore, you need to convey the appropriate level of familiarity and respect.

Using casual greetings, such as “Hello” and “Hi” can make your letter seem unprofessional. Reserve these casual greetings for personal email and refrain from using them in your cover letter unless you are very familiar with the recipient. Such greetings are simply too informal—not the most professional way to begin the conversation if you’re looking to land a job.

“Hi” is appropriate only in casual email correspondence with people you know well—if you're checking in with a close friend to find out if they've heard of a job opening at their company, for example. "Hello" is appropriate only in email correspondence. It should be used primarily for people you know well but can be used in very casual circumstances.

Beginning your correspondence “To Whom It May Concern,” on the other hand, may seem too impersonal and make the hiring manager believe you do not care enough to find out whom you should be addressing. The only time to use " To Whom It May Concern " as a cover letter greeting is when you simply cannot find out the specific person to whom you are writing.

You should, of course, make every effort to find the name of a contact in the specific department in which you are interested. When inquiring  with a company for unadvertised openings, this greeting may be most appropriate.

The following is a list of letter salutation examples that are appropriate for cover letters and other employment-related correspondence when you have the name of a contact.

• Dear Mr. Jones
• Dear Ms. Brown
• Dear Riley Doe
• Dear Dr. Haven
• Dear Professor Lawrence

When You Don't Have a Contact Person

If this information was not provided in the job announcement and you cannot find it on the company’s website, then you may be able to call the company, ask to be forwarded to their human resources department (if they have one), explain that you will be applying for a job there, and ask for the name of their hiring manager.

Always make every effort to find a contact name to use in your letter. It leaves a good impression on the hiring manager if you have taken the time to use their name, especially if you had to work a little to find it.

LinkedIn is also a great tool to find out the name of the hiring manager. You can search for the company you are applying to with one or two keywords that would describe the person hiring for the position. Scroll down the list until you find the person who fits the criteria. This approach may help you pinpoint the appropriate contact person.

Many companies don't list a contact person when they post jobs because they have a team of hiring staff who sort through cover letters and resumes before passing them to the hiring manager for the appropriate department. They prefer to leave the hiring manager anonymous until he or she contacts you for an interview.

An organization may also not want to disclose who the hiring manager is to avoid emails and phone calls from applicants, particularly if they anticipate receiving a large number of applications from potential job candidates. So, don't worry if you can't find someone to address your letter to. It will be forwarded to the correct department and recipient.

If you don't have a contact person at the company, either leave off the salutation from your cover letter and start with the first paragraph  of your letter or, better yet, use a general salutation.

When using a general salutation, capitalize the nouns.

• Dear Hiring Manager
• To Whom It May Concern
• Dear Human Resources Manager
• Dear Sir or Madam
• Dear [Company Name] Recruiter

When to Use 'Dear' in a Cover Letter

It is appropriate to use “Dear” in most circumstances, such as when the potential employer is someone you know well, or they are a business acquaintance. Follow these tips on choosing the right greeting:

• For people who you know well on a first-name basis, it's okay to use their first name only. For a business acquaintance or associate, use their first name if you have met them more than once and typically address them by their first name.
• For potential employers, use Mr., Ms., or Dr., unless you have been instructed otherwise. Even if you know a woman is married, it is safer to use “Ms.” as opposed to “Mrs.,” as the latter may be offensive in certain circumstances.
• If you are unsure of the appropriate greeting, play it safe and use Mr./Ms./Dr. [last name] or Mr./Ms./Dr. [first name, last name].

How to Write a Cover Letter Salutation

Standard business correspondence formatting requires that, after providing your contact information and the date of your letter, you then write down your contact person’s name, the company’s name, and the company’s address.

The formal salutation or greeting comes next: “Dear [Contact Person’s name].” If you have a contact person for your letter, include their title and name in the salutation (i.e. "Dear Mr. Franklin"). If you are unsure of the reader's gender, simply state their full name and avoid the personal title (i.e. "Dear Jamie Smith"). Follow the salutation with a colon or comma, leave one line blank, and then start the first paragraph of your letter on the following line.

Your letter greeting has the potential to improve your chances of getting an interview. To enhance your candidacy, make sure your  cover letter  maintains a professional appearance and offers relevant information, including your qualifications for the position. Choose the appropriate closing and always thank the reader for their time and consideration.

This is a cover letter salutation example. Download the salutation cover letter template (compatible with Google Docs and Word Online), or see below for more examples.

Cover Letter With Salutation Example (Text Version)

Alex Applicant 123 Main Street Anytown, CA 12345 555-555-5555 alex.applicant@email.com

August 1, 2024

Brett Lee Nurse Manager St. Ansgar Hospital 123 Business Rd. Business City, NY 54321

Dear Mr. Lee:

I am writing to apply for the position of nursing attendant, as advertised on the St. Ansgar Hospital website. As a trained nursing assistant who is fulfilled by working with patients and staff, and by helping people, I would be a great asset to your nursing staff.

I completed my nurse assistant program in June of 20XX, and I also have a nurse attendant certificate from the state of New York. I have been working part-time at Dr. Ellen Mueller’s primary care office in Smithtown, NY, for the past year, so I am experienced in working with patients. In addition, I am diligent about my responsibilities, and I have a flexible schedule, which enables me to work almost any hours that you need.

I’ve attached my resume so that you can review my education and experience. I hope to hear from you soon. Thank you very much for your time and consideration.

Respectfully,

Signature (hard copy letter)

Alex Applicant

When you are sending your letter via email, include the reason you are writing in the subject line of your message:

Subject: First Name Last Name – Nurse Attendant Position

List your contact information in your signature, rather than in the body of the letter:

FirstName LastName Your Email Your Phone Number

Key Takeaways

• The salutation in a cover letter sets a professional tone and should be appropriate for the job application; avoid casual greetings like "Hello" and "Hi."
• Always try to find and use the name of a specific contact person in your salutation, as it shows effort and can leave a good impression on the hiring manager.
• If a contact person is not available, use general salutations like "Dear Hiring Manager" or "To Whom It May Concern," but ensure the overall letter remains professional and courteous.

60+ Cover Letter Examples in 2024 [For All Professions]

No matter where you are in your career, or what job you’re applying for, submitting a cover letter with your resume is a must . 

Done right, a cover letter will effectively complement your resume and explain to the hiring manager in more detail why you’re the right person for the job.

Writing a cover letter, however, is easier said than done. 

You have to effectively demonstrate that you’ll be able to perform the responsibilities listed in the job description and that you’d be a better fit for the company compared to other candidates. 

And unless you’re a professional writer, this can be a very hard task.

Fortunately, we created these cover letter examples to inspire you and help you get started with your own cover letter!

Let’s dive in!

21 Cover Letter Examples 

#1. career change cover letter example .

Here’s what this cover letter does right:

• Has an ideal length. This cover letter includes all the relevant information for the hiring manager without getting into too much detail.
• Relevant introduction. The candidate explains that they’re changing careers and why they want to work in this new field from the get-go.
• Explains their related experience. The candidate explains how their previous experience in retail sales can help them succeed in PR.

Check out our guide video guide to learn how to write a Cover Letter that gets you HIRED!

#2. Recent Graduate Cover Letter Example 

• Personally greets the hiring manager. The candidate has taken the time to find the hiring manager’s name and address them by it, which makes the opening of the cover letter much more personal.
• Wraps up with a call to action. The candidate wraps up the cover letter by suggesting a meeting with the hiring manager, which makes them more memorable.
• Explains why the candidate is the right person for the internship. In this cover letter for an internship , the candidate explains how they’ve previously interned in a different firm, which gives them the experience to succeed in this role.

Have you just graduated from college? Make sure to check out our guide on writing an entry-level cover letter from start to finish! 

#3. Middle Management Cover Letter Example

• Use of bullet points. The candidate presents the information in a concise and reader-friendly way, making it easy for the hiring manager to find their key achievements. 
• Formal closing. The candidate has used a formal and polite tone to conclude their cover letter, which combined with a call to action makes them look professional and passionate about getting the job. 
• Explains how the company would benefit from hiring them. The candidate outlines exactly what they could do for the company, which not only highlights their skills but also shows they’ve done their research on the company’s needs. 

#4. Business Manager Cover Letter Example

• Detailed header. In addition to the must-have contact details, this candidate has also included their professional Twitter and LinkedIn profiles, making it easy for the hiring manager to look more closely into their career. 
• Concise and to the point. This candidate has used short paragraphs and bullet points to make the cover letter easy to skim through. 
• Wraps up with a call to action. By letting the hiring manager know they’ll be contacting them soon, they’re more likely to make an impression.

Check out this article for a complete writing guide and an inspiring business manager resume sample. 

#5. Ph.D. Cover Letter Example

Here’s what this cover letter does right: 

• Attention-grabbing introduction. In the opening paragraph, this candidate explains why they’re passionate about pursuing a Ph.D. in great detail. 
• Explains the candidate’s qualifications in detail. The candidate builds on their passion by explaining how they’re also qualified for the degree because of their education history and academic achievements. 

#6. Senior Executive Cover Letter Example

• Professional and minimalistic template. This senior executive has used a professional but minimalistic template that lets their work experience do the talking. 
• Achievement-oriented opening paragraph. Right from the get-go, this candidate explains what makes them so good at their job, effectively grabbing the hiring manager’s attention.  
• Wraps up with a call to action. By suggesting to have a meeting and discussing how they can help the company meet its goals, the candidate stands more chance to make a positive lasting impression. 

#7. Architect Cover Letter Example 

• Modern resume template. This architect has picked a template that perfectly matches his industry, as it is professional and modern at the same time. 
• A personal greeting to the HR. They address the hiring manager by their first name, which helps make a better first impression. 
• Measurable achievements. By quantifying their achievements, the candidate proves their achievements instead of just claiming them.

Struggling with your architect resume ? Check out our full guide!

#8. Business Analyst Cover Letter Example 

• Detailed contact information. The candidate has listed both their LinkedIn and Twitter profiles, providing the HR manager an opportunity to learn more about the candidate.  
• Mentions what the candidate can do for the company. This cover letter doesn’t just explain why the job would be great for the candidate, but also how the candidate would benefit the company. Win-win, right? 
• Error-free and reader-friendly. It’s super important for the cover letter to have no spelling or grammatical errors and be reader-friendly. This candidate made sure they did both.

Need a resume alongside your cover letter? Check out our guide on how to write a business analyst resume . 

#9. Consultant Cover Letter Example 

• Professional cover letter template. Being an experienced consultant, this candidate has picked a professional template that doesn’t steal the spotlight from their achievements. 
• Experience and achievement-oriented. The candidate has effectively elaborated on their top achievements relevant to the job. 
• Highlights the candidate’s passion. To show they want the job, this candidate has also explained how passionate they are about their profession.

For more advice on landing a job as a consultant, check out our guide to writing a consultant resume .

#10. Digital Marketing Cover Letter Example

• Creative cover letter template. This digital marketer highlights their originality by picking a creative cover letter template. 
• Lists the candidate’s awards. The candidate has taken advantage of the cover letter to list their most noteworthy awards in the industry. 
• Concludes with a call to action. As they used a call to action to conclude their cover letter, the HR manager will be more likely to remember them.

Want to take your digital marketing resume to the next level? Check out our guide!

#11. Graphic Designer Cover Letter Example 

• Detailed contact information. The candidate has included additional contact information such as their website link, as well as their LinkedIn and Twitter profiles.  
• Ideal length. This cover letter is concise, which means that the HR manager is more likely to read it from start to finish.  
• Draws attention to the candidate’s strong points. Although this candidate is a recent college graduate, they’ve managed to effectively show that they have enough knowledge and experience to do the job right.

Read this guide to write a graphic designer resume that’s just as good as your cover letter!

#12. Administrative Assistant Cover Letter Example

• Minimalistic cover letter template. The candidate picked a well-designed but minimalistic template for their cover letter. 
• Focused on skills and achievements. This cover letter is packed with the candidate’s skills and achievements, proving he can be an excellent employee. 
• Formal closing. Politeness can go a long way and the candidate has used this to their advantage to make an impression. 

Our article on how to write an administrative assistant resume can help you take your job application to the next level.

#13. Front Desk Cover Letter Example

• Modern cover letter template. This template incorporates memorable colors and clear lines, which make the cover letter very visually appealing. 
• Attention-grabbing introduction. Using an attention-grabbing intro, the candidate is more likely to make an impression. 
• Calls the HR to action. By including a call to action, the candidate is reminding the HR of their immediate availability. 

#14. Human Resources Cover Letter Example

• It is concise and to the point. The candidate doesn’t dwell on unimportant details the HR won’t be interested in. 
• Uses a traditional cover letter template. The cover letter design is more on the conventional side, which fits the industry better. 
• Highlights the candidate’s strong points. The candidate has rich work experience and they use the cover letter to elaborate on it. 

This HR resume guide can help you get your resume just right.

#15. Sales Agent Cover Letter Example 

• Attention-grabbing cover letter template. As a salesperson, this candidate knows how important first impressions are, so they’ve picked a catchy cover letter template. 
• Has an ideal length. At the same time, they’ve also made sure to keep their cover letter at just the right length. 
• Lists the candidate’s career highlights. The candidate has made perfect use of the space by mentioning their most impressive professional achievements. 

Check out this sales agent resume guide to create an attention-grabbing sales resume .

#16. Receptionist Cover Letter Example

• Modern but minimalistic cover letter template. The template’s design hints the candidate is creative but professional at the same time. 
• Uses a catchy introduction. The candidate has used an attention-grabbing opening paragraph to catch HR’s attention. 
• Concludes the cover letter formally. The candidate proves that they’re polite and well-spoken, a quality very much important for the role they’re applying for. 

Take your receptionist resume to the next level with this receptionist resume guide .

#17. Information Technology Cover Letter Example

• Mentions measurable achievements. Numbers make an impact, which is why this candidate has included measurable achievements. 
• Lists both soft and hard skills. The candidate has mentioned a great mix of soft and hard skills, showing how well-rounded they are. 
• Contains relevant contact information. The candidate’s GitHub, website name, LinkedIn, and Twitter profiles are all great additions to the resume. 

Looking for tips to help you write a great IT resume ? Check out our guide!

#18. Real Estate Cover Letter Example

• Ideal length. Short and to the point, this cover letter is bound to get noticed by the HR manager. 
• Wraps up with a call to action. This candidate reinforces the HR to call them back through a final call to action. 
• Mentions the right skills. On top of their sales accomplishments, the candidate touch upon important soft skills such as customer service and communication . 

This real estate resume guide will help you take your resume from good to great.

#19. Teacher Cover Letter Example

• Mentions relevant contact information details. This candidate has included optional (but relevant) contact information details, such as their LinkedIn, Quora, and Medium profiles. 
• Achievement-oriented. The candidate has elaborated on their achievements in more detail throughout their cover letter. 
• Highlights the candidate’s passion. For some jobs, being passionate is much more important than for others. Teaching is one of these jobs, which is why this candidate explains their passion for the job. 

Our guide on how to write a teacher resume has all the tips you need to land the job.

#20. Project Manager Cover Letter Example

• Leverages a catchy introduction. Through a catchy introductory paragraph, this candidate is sure to grab the HR’s attention and get them to read the rest of their cover letter.
• Lists measurable accomplishments. This candidate explains exactly what they’ve achieved using numbers and hard data. 
• Personally greets the HR. A personal greeting sounds much better than “Dear Sir/Madam,” and the candidate knows this. 

This guide on how to write a project manager resume can help you perfect your appication.

#21. Paralegal Cover Letter Example

• Minimalistic cover letter template. This cover letter design looks good but doesn’t steal the show from the candidate’s abilities.
• Mentions the candidate’s academic achievements and extracurricular activities. Although the candidate is a recent graduate, they’ve used the cover letter to explain they have enough skills and achievements to do the job.
• Lists measurable achievements. The candidate proves they did well in their internship by mentioning quantifiable achievements.

Check out this paralegal resume guide to perfect yours.

40+ More Cover Letter Examples and Guides 

Couldn’t find a cover letter example for your field? Do not worry.

Below you can find a number of other cover letter examples for different fields and industries:

• Acting Cover Letter Examples
• Accounting Cover Letter Examples
• Administrative Assistant Cover Letter Examples
• Architecture Cover Letter Examples
• Attorney Cover Letter Examples
• Barista Cover Letter Examples
• Bartender Cover Letter Examples
• Business Cover Letter Examples
• Business Analyst Cover Letter Examples
• College Student Cover Letter Examples
• Computer Science Cover Letter Examples
• Construction Cover Letter Examples
• Consultant Cover Letter Examples
• Customer Service Cover Letter Examples
• Data Analyst Cover Letter Examples
• Data Entry Cover Letter Examples
• Dental Assistant Cover Letter Examples
• Digital Marketing Cover Letter Examples
• Elementary Teacher Cover Letter Examples
• Engineering Cover Letter Examples
• Executive Assistant Cover Letter Examples
• Finance Cover Letter Examples
• Graphic Design Cover Letter Examples
• Healthcare Cover Letter Examples
• Human Resources Cover Letter Examples
• IT Cover Letter Examples
• Law Cover Letter Examples
• Management Cover Letter Examples
• Marketing Cover Letter Examples
• Mechanical Engineering Cover Letter Examples
• Medical Assistant Cover Letter Examples
• Nurse Practitioner Cover Letter Examples
• Physician Cover Letter Examples
• Project Manager Cover Letter Examples
• Receptionist Cover Letter Examples
• Retail Cover Letter Examples
• Sales Cover Letter Examples
• Social Work Cover Letter Examples
• Software Engineer Cover Letter Examples
• Substitute Teacher Cover Letter Examples
• Teacher Assistant Cover Letter Examples
• Team Leader Cover Letter Example

What is a Cover Letter? 

A cover letter is a one-page document that you submit as part of your job application, alongside your resume . 

Its purpose is to introduce you and briefly summarize your professional background. On average, your cover letter should be from 250 to 400 words long .

A good cover letter can give the hiring manager more insight into what makes you a good candidate and help them make up their mind about whether they should invite you for an interview. A bad cover letter, though, will get ignored (at best) and lose you the job (at worst).

So, to make sure this doesn’t happen, it’s essential to know how to write a convincing cover letter.

The first thing to remember is that a cover letter is a supplement to your resume, not a replacement. Meaning, you shouldn’t just repeat whatever is mentioned in your resume and call it a day. 

Optimally, you should use your cover letter to shed more light on your skills and qualifications, as well as explain anything you didn’t have space for in your resume (e.g. a career gap or why you’re changing careers).

If you’re writing a cover letter for the first time, though, putting all this together might seem pretty tough. 

Fortunately, you can follow our tried-and-tested format to make the experience much easier:

• Header - Input your contact information.
• Greeting the hiring manager - Open the cover letter with a “Dear Sir or Madam,” or use the hiring manager’s name if you know what that is.
• Opening paragraph - Grab the hiring manager’s attention by getting straight to the point. Mention what your professional experiences are, and what role you’re applying for.
• The second paragraph - Explain why you’re the perfect candidate for the job. Mention your top 2-3 achievements, your top skills, why you want to work in that specific industry, and whatever else is relevant.
• The third paragraph - End your cover letter with a call to action. E.g. “I would love to meet personally and discuss how I can help Company X.”
• Formal closing - Something like this: “Thank you for your consideration. Best, John Doe.”

Here’s what this looks like in practice:

9 Tips to Write a Cover Letter (the Right Way)

Now that we've covered the basics, let's talk about cover letter tips . Below, we'll give you all the knowledge you need to take your cover letter from "OK" to "great."

#1. Pick the right template

A good cover letter is all about leaving the right first impression.

And what’s a better way to leave a good impression than through a professional, well-formatted, and visual template?

You can simply pick one of our tried-and-tested cover letter templates and you’ll be all set!

#2. Add your contact details on the header

The best way to start your cover letter is through a header. 

Here’s what you want to include there:

• Phone Number
• Name of the hiring manager / their professional title
• Name of the company you’re applying to

Optionally, you can also include the following:

• Social Media Profiles - Any type of profile that’s relevant to your field. Social Profiles on websites like LinkedIn, GitHub (for developers), Medium (for writers), etc.
• Personal Website - If you have a personal website that somehow adds value to your application, you can mention it. Let’s say you’re a professional writer. In that case, you’d want to link to your content portfolio site or blog.

#3. Greet the hiring manager the right way

Once you’ve listed all your relevant contact information, it’s time to address the hiring manager reading your cover letter. 

A good practice here is to find the hiring manager’s name and address them directly instead of using the traditional “dear sir or madam.” This shows that you’re really invested in the company and that you took your time to do some research about the job.

So, how can you find out the hiring manager’s name?

One way to do this is by looking up the head of the company’s relevant department on LinkedIn. Let’s say you’re applying for the position of Communication Specialist at Novoresume. The hiring manager is probably the Head of Communications or the Chief Communications Office.

Or let’s say you’re applying for the position of server at a restaurant. In that case, you’d be looking to find out who the restaurant manager is.

If this doesn’t work, you can also check out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

If you still can’t find out the hiring manager’s name, here are several other greetings you can use:

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• To whom it may concern
• Dear [Department] Team

#4. Create an attention-grabbing introduction

Recruiters get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph.

The problem with most cover letter opening paragraphs, though, is that they’re usually extremely generic, often looking something like this: 

Hey, my name is Jonathan and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a sales manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

As you can probably tell, this opening paragraph doesn’t tell the hiring manager anything other than that you’ve worked the job before - and that’s not really helpful in setting you apart from other candidates. 

What you want to do, instead, is start off with 2-3 of your top achievements to really grab the reader’s attention. Preferably, the achievements should be as relevant as possible to the position. 

For example:

My name’s Michael and I’d like to help XYZ Inc. hit and exceed its sales goals as a Sales Manager. I’ve worked with Company X, a fin-tech company, for 3+ years. As a Sales Representative, I generated an average of $30,000+ in sales per month (beating the KPIs by around 40%). I believe that my previous industry experience, as well as my excellence in sales, makes me the right candidate for the role of X at Company Y.

The second example shows how the candidate is a top performer. The first just shows that they’ve worked a sales job before.

Which one are YOU more likely to invite for an interview?

#5. Show you’re the perfect person for the job

One great thing about cover letters is that they allow you to expand more on the top achievements from your resume and really show the hiring manager that you’re the right person for the job. 

A good way to do that is to first read the job ad and really understand what skills/experiences are required, and then to ensure that your cover letter touches upon the said skills or experiences.

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $20,000+. As the sole digital marketer at the company, I managed the ad creation and management process end-to-end. This means I created the ad copy and images, as well as picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

#6. Explain why you’re a great company fit

The HR manager doesn’t only look at whether you’ll be good at the job or not. They’re looking for someone that’s also a good fit for the company culture.

After all, employees that don’t fit in are bound to quit, sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary . 

To convince the hiring manager that you’re a great company fit, do some research on the company and find out what it is you like about them, or about working there. You want to know things like:

• What’s the company’s business model?
• What’s the company's product or service? Have you used it?
• What’s the culture like? Will someone micro-manage your work, or will you have autonomy on how you get things done?

Then, turn your top reasons for liking to work there into text and add them to your cover letter! 

#7. Wrap up with a call to action

To make the end of your cover letter as memorable as possible, you want to:

• Wrap up any points you couldn't in the previous paragraphs. Mention anything you’ve left out that you think could help the hiring manager make up your mind.
• Thank the hiring manager for their time. After all, it never hurts to be polite. 
• Finish the cover letter with a call to action. A call to action is a great way to make your cover letter ending as memorable as possible. 

#8. Write a formal closing

Once you’re done with the final paragraph, all you have to do is write down a formal “goodbye” and you’re good to go.

Feel free to use one of the most popular conclusions in a cover letter:

• Best Regards,
• Kind Regards,

#9. Proofread your cover letter

Last but not least, make sure to always proofread each and every document that you’ll be including in your job application - cover letter included. 

The last thing you want is to be claiming you’re a great candidate for the job with a cover letter full of typos! 

For an even more comprehensive guide on how to write an impactful cover letter , check out our article ! 

Cover Letter Writing Checklist 

Frequently Asked Questions

Do you still have some questions about cover letters? Check out the answers below:

1. How do I write a simple cover letter? 

To write a cover letter that’s simple but also professional, make sure to include a header with your personal information, a formal greeting to the hiring manager, an attention-grabbing opening paragraph, a second paragraph explaining why you’re a good candidate for the job, and a formal closing (preferably with a call to action). 

2. What are the 3 parts of a cover letter? 

The three parts of a cover letter are: 

• The introduction , namely the header, the greeting to the hiring manager, and the opening paragraph. 
• The sales pitch is usually the body of the cover letter. 
• The conclusion involves a formal closing and a signature line.

3. What makes a great cover letter?

A great cover letter should be personalized for each job you’re applying for, instead of being overly generic. It’s also preferable to address the hiring manager by their name and not use the overly-used “Dear Sir/Madam.”

To make a great first impression, you should mention 1-2 of your top achievements in your opening paragraph - the more job-specific they are, the better. Also, don’t stop at showing the hiring manager why you’re a great candidate for the job. Make sure to also talk about how you’re a good culture fit for the company.

Last but not least, wrap up your closing paragraph with a call to action to give the hiring manager a little extra something to remember you by. 

4. When is a cover letter necessary?

Unless the job ad specifically states otherwise, you should always include a cover letter with your job application .

Even if the hiring manager doesn’t read it, you will look more professional simply by including one.

And that’s a wrap! We hope our cover letter examples and writing tips will inspire you to write a cover letter that will land you your next job.

If you’re looking for more invaluable career advice and articles, make sure to check out our career blog , or any of these related articles: 

• How to Write a Resume
• Cover Letter Mistakes to Avoid at All Costs
• Cover Letter Format (w/ Examples & Free Templates)

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Ai-Wordsmith

Cover letter etiquette: what to do and what not to do.

• May 6, 2023

Do's: Discuss what you can do.

Do's: describe what you can do for the firm., do's: display some individuality, do's: self-promotion, do's: do some research on the company before writing a cover letter., do's: include keywords in your post., don'ts: cover letters that are overly generic will be rejected., don'ts: do not consider what the task will do for you., don'ts: do not summarize your resume., don'ts: don't be too concerned about your current position or educational background., don'ts: there should be just one page..

More From Forbes

Do we really need to write cover letters in 2023.

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Composing a cover letter on the laptop

The earliest record of the cover letter for employment dates back to the 1950s according to The Atlantic, and has been used ever since as an addition to resumes, for candidates to prove to potential employers their desire and eligibility for posted roles. In recent years, however, especially since the post-pandemic unemployment upheaval, the choice of whether or not to include cover letters as part of the job application process has been a topic of contentious debate, and has left most candidates confused as to whether or not to include them, especially if the employer has not specifically requested them.

In a recent LinkedIn poll I conducted, more than 70% of respondents (a mix of recruiters, hiring managers, and candidates) voted that cover letters are no longer necessary as part of the shortlisting process. However, across the Internet, there were others who advocated its use, provided the right conditions were met.

The question remains, Should we write cover letters for jobs, even if they're not mandated in the application process?

When cover letters are needed

Emily Meekins , CEO and Founder of talent consultancy Workstrat, points out that she rarely reviews cover letters. "85% of the time, I can learn enough from your resume and LinkedIn profile. The application/interview process is time-consuming enough without a cover letter. I'd prefer candidates save their time and reapply it to other areas of their search." However, Meekins adds that she would look at a cover letter if she is on the fence and needs more information to help make an informed decision, or to check for quality of writing and communication skills.

I spoke with Yulia Saf , Founder and CEO of MissTourist.com, who has hired and led a team of up to 12 employees remotely, and asked her to share her experiences and insights on this topic. Saf revealed that cover letters have significantly impacted her decision to hire candidates on several occasions, noting that "candidates who include a persuasive cover letter often stand out during the shortlisting phase, as it provides insight into their passion and determination for the role."

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Writing with laptop

Maurizio Petrone , founder of the remote-first digital media start-up MustReadQuotes.com, has been hiring talent for over 15 years, and highlights that from his experience, "cover letters have played an essential element in hiring decisions, even when we didn't specifically request them. Out of the hundreds of candidates we shortlisted over the past five years, about 70% included cover letters in their applications. These letters helped shed light on their motivations and gave a better insight into their soft skills - things often not immediately evident in resumes."

Cover letters are a fantastic way to explore beyond the confines of one's resume and tell a compelling narrative about your career journey, motivations and aspirations for the job, and even transferable skills, especially for those facing perceived barriers in the workplace. This makes it an excellent choice for those making a career pivot or transition.

As Thomas Codevilla , business attorney, Co-Founder and hiring manager at SK&S Law Group points out, "A well-written cover letter allows candidates to tell a compelling narrative about their experiences and how they can uniquely contribute to our organization. On the hiring side, I know that ATS often play a role in screening applications. What many candidates might not realize is that incorporating relevant keywords from the job posting into their cover letters can significantly improve their chances of getting past this initial screening stage.

"As a recruiter, I appreciate it when candidates address their cover letters to a specific individual or mention a mutual connection within the company. It not only shows that they've done their research but also increases the likelihood that their application will catch my attention.

"A cover letter gives candidates the opportunity to address any potential red flags in their resume, such as employment gaps or career changes. When a candidate proactively explains these issues, it shows their transparency and willingness to provide context, which can positively influence my perception of their application."

Best practice when crafting your cover letter

While cover letters are a great way to demonstrate your value to a potential employer, you should always ensure that it actually delivers real value and is not a mere repetition of your resume, HR generalist Mary Pizana of personal injury law firm Herrman and Herrman cautions.

Man applying for a job on the internet

Kirsty Barden , Head of Business Development at MDS, a talent acquisition company with 37 years in the business, highlights some best practices to remember when writing up a cover letter:

Customise each cover letter

"Tailor your cover letter for each specific application and company. Address the hiring manager or recruiter by name if possible and demonstrate your knowledge of the company and the role you're applying for."

Highlight relevant experiences and skills

"Emphasise the experiences and skills from your CV that directly relate to the job description and requirements. Use specific examples to demonstrate your capabilities."

Showcase your passion

"Express genuine enthusiasm for the company and the opportunity. Explain why you are interested in the role and how it aligns with your career goals."

Keep it concise and focused

"A cover letter should be concise, typically one page. Avoid unnecessary details and maintain a clear focus on the key points you want to convey."

Be professional and error-free

"Pay close attention to grammar, spelling, and formatting. A well-written and error-free cover letter demonstrates attention to detail and professionalism."

Demonstrate cultural fit

"Highlight your alignment with the company's values and culture. Show that you are a team player and can thrive within the organization's environment."

End with a call to action

"Conclude the cover letter by expressing your interest in further discussing your qualifications and expressing gratitude for the opportunity to apply."

SKILL CONCEPT

Executive Cleaning Services Vice President Thomas Giarraputo recommends candidates use Venn diagrams when beginning to craft their cover letter. "Telling stories from your career is an excellent way to demonstrate your skills and give hiring managers a glimpse of your demeanor and work style.

"Always refer to the position's requirements in the job description when searching for appropriate anecdotes to share. It is also beneficial to conduct additional online investigation on the company to gain a sense of its culture. Before writing your cover letter, compare your talents to the position's requirements.

"Utilizing Venn diagrams can be useful for generating ideas and determining which competencies and experiences to highlight. After creating this diagram and identifying what belongs in both circles, overlapping topics will guide and inspire the content of your cover letter."

When cover letters should not be used

On the flip side, Sam Greinetz , Recruiting Partner at Signed Talent, points out that the recruitment industry has witnessed a significant shift over the past decade, with hundreds of candidates applying for one position where there were only 10-15 a few years ago, and certain industries which rely more on hard skills, such as the tech industry, do not have the capacity for hiring managers and recruiters to read every cover letter sent through.

Recruiter screening interview

Greinetz recommends trying a different approach to sending in your cover letter. "Rather than a cover letter, if someone is especially interested in a role, they are better off reaching out to the recruiter or hiring manager directly either via email or on Linkedin to reiterate their excitement. That message can be similar to what a cover letter would include and will allow them to stick out in a crowded applicant pool. Show that you've done some homework, personalize it, talk about the team, product, etc. and don't be afraid to follow-up after a few days if you haven't heard anything."

Anthony Allen , VP of Recruiting at Supply Chain Talent Advisors, states that while he agrees that most recruiters don't have the time to read cover letters, if one is to be written, "the candidate must personalize and tailor the cover letter. A generic, one-size-fits-all cover letter is easy to spot and often disregarded. To stand out, research the company and the role, and tailor your cover letter accordingly. Mention how your skills and experiences align with the job requirements and the company's goals. By doing this, you show the hiring manager that you understand their needs and can bring specific value to the position. This level of personalization is what can make a cover letter impactful, even in situations where its importance might be diminishing."

So what does all of this mean for job seekers?

In a nutshell:

• When applying for a job directly to an employer, use a cover letter that is well-personalized, tells impactful career stories, conveys your motivations for the role, and speaks to why you want to work for that particular employer. Demonstrate that you understand their pain-points, clients, and values, and that their mission and values align with yours.
• Think creatively of other ways to include a cover letter approach, such as sending an email or LinkedIn InMail to the hiring manager directly.
• Ensure your cover letter is not a repetition of your resume.
• Cover letters are best used when facing barriers such as career gaps, career transitions, lack of experience, or to increase competitive edge, especially for senior level roles.
• If applying for technical roles or applying directly through recruitment agencies, consider leaving the cover letter out altogether so as not to waste your time. Also take time to research if the industry you are entering or applying for roles in, typically reviews cover letters. After all, you don't want to waste your time or that of the recruiter/hiring manager.

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Teacher Cover Letter Examples For 2024 (20+ Skills & Templates)

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Looking to land more job offers as a Teacher?

Crafting a strong cover letter is key. This comprehensive guide is packed with everything you need to know in order to write a job-winning Teacher cover letter , complete with effective strategies, essential skills, helpful templates, and real-life examples.

You can trust that all the insights and tips in this guide are based on data from coaching thousands of job seekers, just like you, who have gone on to secure positions at some of the world's most reputable companies.

Whether you're a seasoned Teacher or just starting out, reading this guide from start to finish can help you land your dream role. But if you're short on time and looking for specific information, here's a breakdown of what's included:

• What To Know About Writing A Job-Winning Teacher Cover Letter
• The Best Skills To Include On An Teacher Cover Letter

How To Address A Teacher Cover Letter

• 3 Teacher Cover Letter Examples

The 8 Best Teacher Cover Letter Templates

3 tips for writing a job-winning teacher cover letter.

Here's the step-by-step breakdown:

Teacher Cover Letter Overview: What To Know To Write A Cover Letter That Wins More Job Offers

Wondering what school districts are looking for when they're hiring a teacher?

Districts want knowledgeable, skilled, and dedicated teachers that are highly qualified. That means they have the proper education, certifications, and experience along with mastery of their subject, strong classroom management, communication, flexibility, and commitment to student learning.  Professionalism, reliability, and punctuality are also key qualities.

Your resume should show the district that the your experience and personality combined encompass all of these things.

Additionally, there are a few best practices you want to follow to write a job-winning Teacher resume:

• Highlight your education and certifications:  emphasizing any relevant coursework or specialized training.
• Emphasize your teaching experience:  providing specific examples of your accomplishments and contributions to student learning.
• Include keywords from the job description:  ensure your resume is optimized for applicant tracking systems (ATS).
• Showcase your skills and achievements:  including examples of your ability to manage a classroom, communicate effectively, and use technology.
• Provide references from colleagues:  or supervisors who can speak to your teaching abilities
• Proofread: Make sure to thoroughly proofread your cover letter for any grammatical errors or typos. A well-written, error-free letter can make a strong first impression. I recommend using Hemingway App to do this.

Let's dive deeper into each of these so you have the exact blueprint you need to see success.

The Best Teacher Skills To Include On Your Cover Letter

Keywords are one of the most important factors in your cover letter. They show employers that your skills align with the role and they also help format your cover letter for Applicant Tracking Systems (ATS).

If you're not familiar with ATS systems, they are pieces of software used by employers to manage job applications. They scan cover letters for keywords and qualifications and make it easier for the employers to filter and search for candidates whose qualifications match the role.

If you want to win more Teacher interviews and job offers, you need to have a keyword-optimized cover letter. There are two ways to find the right keywords:

1. Leverage The 20 Best Teacher Keywords

The first way to find the right keywords is to leverage our list of the best keywords and skills for an Teacher cover letter.

These keywords were selected from an analysis of  real Teacher  job descriptions sourced from actual job boards. Here they are:

• Communication
• Collaborative
• Development
• Flexibility
• Performance
• Instruction
• Regulations

2. Use ResyMatch.io To Find The Best Keywords That Are Specific To Your Cover Letter And Target Role

The second method is the one I recommend because it's personalized to your specific cover letter and target job.

This process lets you find the exact keywords that your cover letter is missing when compared to the individual role you're applying for.

Here's how it works:

• Open a copy of your target Teacher job description
• Head over to  ResyMatch.io
• Select the “Job Description Scan” from the scan type selector in the upper right corner of the tool
• Copy and paste the Teacher job description into the field on the left
• Hit scan and review the results

ResyMatch is going to scan the target job description and show you the exact keywords and skills that are relevant for the role and that you should weave into your cover letter.

Here's a video walking through this whole process:

Personalization is what makes a cover letter stand out. That starts from the very first sentence where you greet the person reading your cover letter! There are two ways to do this well:

1. Use The Campus Principal's Name

The first, and best, is by including the campus principal's name. Let's say that you discovered the campus principal's name from a post on LinkedIn or via an informational interview.

This is the jackpot! All you need to do is use their name in the introduction, like this:

2. Use This Formula: To The [Department] Team at [Organization]

If you don't have the campus principal's name, no problem! You can address your cover letter to the team that you're applying to.

For example, if you're applying to for a Product Marketing Manager role at Discovery Education, you might start you cover letter like this:

This shows the reader that this letter has been written specifically for them and the content inside of it will support that.

It's much more relevant and personal than  “To Whom It May Concern!”

For more advice on writing a strong opening to your cover letter, check out this guide.

3 Teacher Cover Letter Examples For 2023

Now let's take a look at all of these best practices in action. Here are three cover letter examples for different situations from people with different backgrounds that are all applying for Teacher roles:

Teacher Cover Letter Example #1: A Traditional Background

Our first example is a cover letter written by a candidate with traditional Teacher experience. Here is what an example of their cover letter might look like:

Teacher Cover Letter Example #2: A Non-Traditional Background

Our second cover letter example comes from a candidate looking to transition from the healthcare industry into a teacher role. This cover letter illustrates how they identify and speak to their transferable skills:

Teacher Cover Letter Example #3: Landing An Elementary Teacher Role Despite Majority Experience in Upper Grade Levels

Our third example highlights a candidate with extensive teaching experience in middle and high school grades, looking to transition to the elementary classroom.

At this point, you know all of the basics you'll need to write a Teacher cover letter that wins you more interviews and offers. The only thing left is to take all of that information and apply it to a template that's going to help you get results.

We made that easy with  our CoverBuild tool . It has 8 proven templates that were created with the help of recruiters and hiring managers at the world's best companies. These templates also bake in thousands of data points we have from the job seekers in our audience who have used them to land job offers.

You're off to a strong start! But I've got a few more tips to help you take your cover letter to the next level:

1. Use ChatGPT To Write Your Cover Letter In <30 Seconds

All of these tips and best practices work, but you still have to implement them. Normally, that'd mean you sitting down and spending hours brainstorming ideas, typing, deleting, and typing again, and then feeling absolutely drained.

Now there's a way to work around all of that so you save your best energy for the writing and edits that matter most. Here's how it works:

• Head to ChatGPT (you'll need to create an account – it's free)
• Ask ChatGPT,  “Please write me a cover letter for an Teacher role. The role I'm applying for is [Job Title] role at [School District]. Here is the job description: [Paste Job Description]. And here is my resume: [Paste Resume].
• Watch ChatGPT write up a pretty darn good cover letter base!

Here's a video of me doing this with a real cover letter if you want to see the steps in action:

Note:  I  do not recommend or advise that you simply copy and paste the content from ChatGPT into your cover letter and submit your application. ChatGPT is great for doing 80% of the baseline work, but you still need to review, revise, and personalize the content yourself.

2. Include Measurable Metrics And Outcomes

Too many job seekers only focus on the actions that they took and not the outcomes that resulted from those actions. As a campus principal, it's impossible to differentiate between a dozen candidates who were all “Responsible For Creating a Safe Learning Environment.” 

If you want to win, your cover letter should speak to the specific outcomes that you drove in previous roles. That could be:

• The percentage by which your students' content mastery increased
• The average reduction in behavioral issues
• The average parent satisfaction rate
• The rate at which your student engagement increased from year to year

These numbers will show hiring teams what you're capable of and make your value crystal clear!

3. Match Your Cover Letter And Resume Design

They're the exact same car, down to the year, make, and model. The only difference is the way the product was presented. Like I said, quality impacts perceived value.

One of the best ways to boost the quality of your cover letter is to make it look clean, professional, and have it match your resume. That's why the resume templates in our resume builder tool match the cover letter templates in our cover letter builder:

If you use both tools to create your cover letter and your resume, your entire application is going to be top notch.

Key Takeaways To Wrap Up Your Job-Winning Cover Letter

You made it! We packed a lot of information into this post so I wanted to distill the key points for you and lay out next steps so you know exactly where to from here.

Here are the 5 steps for writing a job-winning Teacher cover letter:

• Start with a proven cover letter template from CoverBuild.io
• Use  ResyMatch.io to find the right keywords and optimize your cover letter for each Teacher role you apply to
• Start your teacher cover letter with a personalized greeting for the campus principal or Human Resources representative.
• Emphasize the measurable outcomes and value you drove in previous roles (include metrics!)
• Compare the draft of your teacher cover letter to the examples on this page to make sure you're on the right path
• Use a tool like  Hemingway App to proofread your cover letter before you submit it

If you follow those steps, you're going to be well on your way to landing more Teacher interviews and job offers.

Now that your cover letter is taken care of, be sure to check out my guide on how to write a job-winning Teacher resume (with examples!)

Laura Lorta

Laura is an Editor at Cultivated Culture. She transitioned from teaching into the world of content so she's no stranger to career pivots. She also has a bachelors in Entrepreneurship and a Masters in Curriculum & Instruction / Bilingual Education. She currently shares job search advice to help people like you land jobs they love without applying online.

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Ibram X. Kendi Faces a Reckoning of His Own

In 2020, the author of “How to Be an Antiracist” galvanized Americans with his ideas. The past four years have tested them — and him.

Ibram X. Kendi, the founding director of the Boston University Center for Antiracist Research. Credit... Wayne Lawrence for The New York Times

Supported by

By Rachel Poser

Rachel Poser is an editor for the magazine. She spoke to Kendi over a period of several months and visited him at his research center in Boston.

• June 4, 2024

Ibram X. Kendi has a notebook that prompts him, on every other page, to write down “Things to be grateful for.” There are many things he might put under that heading. First and foremost, his wife and two daughters, and his health, having made it through Stage 4 colon cancer in his 30s — a diagnosis with a 12 percent survival rate. Tenure at Boston University, where Martin Luther King Jr. earned his doctorate in theology. A National Book Award, and a MacArthur “genius” grant for “transforming how many people understand, discuss and attempt to redress America’s longstanding racial challenges.” Then there were the millions of people who bought “How to Be an Antiracist,” the first of five of his books to take the No. 1 spot on the New York Times best-seller list. But he was particularly grateful to the readers who wrote to him to say his work changed them for the better.

Listen to this article, read by January LaVoy

These days, he could use the reminder. Four years have gone by since George Floyd was murdered on the pavement near Cup Foods in Minneapolis, sparking the racial “reckoning” that made Kendi a household name. Many people, Kendi among them, believe that reckoning is long over. State legislatures have pushed through harsh antiprotest measures . Conservative-led campaigns against teaching Black history and against diversity, equity and inclusion programs are underway. Last June, the Supreme Court struck down affirmative action in college admissions. And Donald Trump is once again the Republican nominee for president, promising to root out “the radical-left thugs that live like vermin within the confines of our country.”

Kendi has become a prime target of this backlash. Books of his have been banned from schools in some districts, and his name is a kind of profanity among conservatives who believe racism is mostly a problem of the past. Though legions of readers continue to celebrate Kendi as a courageous and groundbreaking thinker, for many others he has become a symbol of everything that’s wrong in racial discourse today. Even many allies in the fight for racial justice dismiss his brand of antiracism as unworkable, wrongheaded or counterproductive. “The vast majority of my critics,” Kendi told me last year, “either haven’t read my work or willfully misrepresent it.”

Criticism of Kendi only grew in September, when he made the “painful decision” to lay off more than half the staff of the research center he runs at Boston University. The Center for Antiracist Research, which Kendi founded during the 2020 protests to tackle “seemingly intractable problems of racial inequity and injustice,” raised an enormous sum of $55 million, and the news of its downsizing led to a storm of questions. False rumors began circulating that Kendi had stolen funds, and the university announced it would investigate after former employees accused him of mismanagement and secrecy.

The controversy quickly ballooned into a national news story, fueled in large part by right-wing media, which was all too happy to speculate about “missing funds” and condemn Kendi — and the broader racial-justice movement — as a fraud. On Fox News, the conservative activist Christopher Rufo told the host John Roberts that the center’s “failure” was “poetic justice.” “This is a symbol of where we have come since 2020 and why that movement is really floundering today,” he said. In early October, a podcast affiliated with the Manhattan Institute, the conservative think tank where Rufo works, jubilantly released an episode titled “The End of Ibram X. Kendi?”

‘I don’t know of anybody more ill suited for fame than Ibram Kendi.’

In December, I met Kendi at the Center for Antiracist Research, which was by then mostly empty, though I caught signs of its former life: Space heaters sat idly under desks, and Post-it notes lingered around the edges of unplugged monitors. On the frame of one cleared-out cubicle, a sticker in the shape of Earth read “Be the change.” Kendi welcomed me into his office in a pink shirt and a periwinkle blazer with a handkerchief tucked neatly in its pocket. He was calm on the surface, but he seemed to me, as he often did during the conversations we’d had since the layoffs, to be holding himself taut, like a tensile substance under enormous strain. The furor over the center, he said, was a measure of how desperate many people were to damage his reputation: “If this had happened at another center, it would either not have been a story or a one-day story.”

In “How to Be an Antiracist,” his best-known book, Kendi challenges readers to evaluate themselves by their racial impact, by whether their actions advance or impede the cause of racial equality. “There is no neutrality in the racial struggle,” he writes. “The question for each of us is: What side of history will we stand on?” This question evinces Kendi’s confidence that ideas and policies can be dependably sorted into one of two categories: racist or antiracist.

Kendi is a vegan, a tall man with a gentle, serious nature. “He’ll laugh at a joke — he’ll never crack one,” Kellie Carter Jackson, the chair of the Africana studies department at Wellesley and someone who has known Kendi for years, told me. He considers himself an “introvert and loner” who was chased down by the spotlight and is now caught in its glare. “I don’t know of anybody more ill suited for fame than Ibram Kendi,” said Stefan Bradley, a longtime friend and professor of Black studies at Amherst. There is a corniness to Kendi that’s endearing, like his use of the gratitude notebook — a thick, pastel-colored pad with gold spiral binding — or the fact that his phone email signature is “Sent from Typoville aka my iPhone.” Though he is always soft-spoken, volume sometimes seems to be a gauge of how comfortable he feels. The first time I met him in person, he greeted me so quietly that I worried my recorder wouldn’t pick up his voice.

Kendi had hired a pair of crisis-P.R. consultants to help him manage the fallout from the layoffs, a controversy that he believed had fed into dangerous, racist stories about Black leaders, and about him in particular. In the fun-house mirror of conservative media, Kendi has long loomed as an antiwhite extremist trying to get rich by sowing racial division. Kendi told me he received regular threats; he allowed me to come to the center only on the condition that I not reveal its location. “When it comes to the white supremacists who are the greatest domestic terrorist threat of our time, I am one of their chief enemies,” he told me.

Boston University had recently released the results of its audit, which found “no issues” with how the center’s finances were handled. The center’s problem, Kendi told me, was more banal: Most of its money was in its endowment or restricted to specific uses, and after the high of 2020, donations had crashed. “At our current rate, we were going to run out in two years,” he said. “That was what ultimately led us to feel like we needed to make a major change.” The center’s new model would fund nine-month academic fellowships rather than a large full-time staff. Though inquiries into the center’s grant-management practices and workplace culture were continuing, Kendi was confident that they would absolve him, too. In the media, he’d dismissed the complaints about his leadership as “unfair,” “unfounded,” “vague,” “meanspirited” and an attempt to “settle old scores.”

In the fall, when I began talking to former employees and faculty — most of whom asked for anonymity because they remain at Boston University or signed severance agreements that included nondisparagement language — it was clear that many of them felt caught in a bind. They could already see that the story of the center’s dysfunction was being used to undermine the racial-justice movement, but they were frustrated to watch Kendi play down the problems and cast their concerns as spiteful or even racist. They felt that what they experienced at the center was now playing out in public: Kendi’s tendency to see their constructive feedback as hostile. “He doesn’t trust anybody,” one person told me. “He doesn’t let anyone in.”

To Kendi, attacks from those who claim to be allies, like attacks from political enemies, are to be expected. In his books, Kendi argues that history is not an arc bending toward justice but a war of “dueling” forces — racist and antiracist — that each escalate their response when the other advances. In the years since 2020, he believes, the country has entered a predictable period of retrenchment, when the force of racism is ascendant and the racial progress of the last several decades is under threat. To defend antiracism, to defend himself, he would simply have to fight harder.

Not so long ago, Kendi thought he saw a new world coming into being. “We are living in the midst of an antiracist revolution,” he wrote in September 2020 in an Atlantic cover story headlined, “Is This the Beginning of the End for American Racism?” Nearly 20 percent of Americans were saying that “race relations” was the most urgent problem facing the nation — more than at any point since 1968 — and many of them were turning to Kendi to figure out what to do about it. They were buying his memoir and manifesto, “How to Be an Antiracist,” much of which he wrote while undergoing chemotherapy. “This was perhaps the last thing he was going to write,” Chris Jackson, Kendi’s editor, told me. “There was no cynicism in the writing of it.” (Jackson was the editor of a 2021 book based on The 1619 Project, which originated in this magazine in 2019 ; Kendi contributed a chapter to that book.)

Kendi confesses in the introduction that he “used to be racist most of the time.” The year 1994, when he turned 12, marked three decades since the United States outlawed discrimination on the basis of race. Then why, Kendi wondered as an adolescent, were so many Black people out of work, impoverished or incarcerated? The problem, he concluded, must be Black people themselves. Not Black people like his parents, God-loving professionals who had saved enough to buy a home in Jamaica, Queens, and who never let their two sons forget the importance of education and hard work. But they were the exception. In high school, Kendi competed in an oratory contest in which he gave voice to many of the anti-Black stereotypes circulating in the ’90s — that Black youths were violent, unstudious, unmotivated. “They think it’s OK to be the most feared in our society,” he proclaimed. “They think it’s OK not to think!” Kendi also turned these ideas on himself, believing that he was a “subpar student” because of his race.

Kendi’s mind began to change when he arrived on the campus of Florida A&M, one of the largest historically Black universities in the country, in the fall of 2000 to study sports journalism. “I had never seen so many Black people together with positive motives,” he wrote at the time. Kendi was disengaged for most of high school, as concerned with his clothes as his grades. His friends at the university teased him for joining a modeling troupe and preening before parties, particularly because once he got to them he was too shy to talk to anyone. “He would come out, and you could smell the cologne from down the hall,” Grady Tripp, Kendi’s housemate, told me. But experimenting with his style, for Kendi, was part of trying on new ideas. For a while, he wore honey-colored contact lenses that turned his irises an off-putting shade of orange; he got rid of them once he decided they were a rejection of blackness, like Malcolm X’s straightening his hair with lye.

Over long hours spent reading alone in the library, Kendi found his way to some unlikely conclusions. In “How to Be an Antiracist,” he describes bursting into his housemate’s room to declare that he had “figured white people out.” “They are aliens,” he said. Kendi had gone searching for answers in conspiracy theories and Nation of Islam theology that cast whites as a “devil race” bred by an evil Black scientist to conquer the planet. “Europeans are simply a different breed of human,” he wrote in a column for the student newspaper in 2003. They are “socialized to be aggressive” and have used “the AIDS virus and cloning” to dominate the world’s peoples. Recently, the column has circulated on right-wing social media as evidence of Kendi’s antiwhite extremism, which frustrates him because it’s in his own memoir as an example of just how lost he had become.

Kendi went on to earn a Ph.D. in African American studies from Temple University. The founder of his department was Molefi Kete Asante, an Afrocentrist who has called on the descendants of enslaved people to embrace traditional African dress, languages and religions. Kendi eventually changed his middle name to Xolani, meaning “peace” in Zulu; at their wedding, he and his wife, Sadiqa, adopted the last name Kendi, meaning “loved one” in Meru. Kendi has called Asante “profoundly antiracist,” but Kendi remained an idiosyncratic thinker who did not consider himself a part of just one scholarly tradition; he knew early on that he wanted to write for the public. In a 2019 interview, when asked about his intellectual lineage, Kendi named W.E.B. Du Bois, Ida B. Wells and Malcolm X.

Kendi became part of a cohort of Black writers, among them Nikole Hannah-Jones and Ta-Nehisi Coates, who, through the sunset of the Obama presidency and the red dawn of the MAGA movement, argued that anti-Blackness remains a major force shaping American politics. They helped popularize the longstanding idea that racism in the United States is systemic — that the country’s laws and institutions perpetuate Black disadvantage despite a pledge of equal treatment. The Civil Rights Act of 1964 ended de jure white supremacy, but President Lyndon B. Johnson, who signed it into law, acknowledged that it wouldn’t uproot a racial caste system grown over centuries.

“The next and the more profound stage of the battle for civil rights,” he said, would be to achieve “not just equality as a right and a theory but equality as a fact.” Kendi and others wrote bracingly about the failure of that promise. Far from economic redress, Black Americans were met with continued discrimination in every realm of life, while being told the country was now “colorblind.” Kendi and others argued that remedying the impact of hundreds of years of subjugation would require policies that recognize, rather than ignore, that legacy, such as affirmative action and reparations.

‘The vast majority of my critics either haven’t read my work or willfully misrepresent it.’

Far too many Americans, Kendi felt, still thought of racism as conscious prejudice, so conversations got stuck in cul-de-sacs of denial, in which people protested that they were “not racist” because they harbored no anti-Black animus. To convey this, he landed on the binary that would become his most famous and perhaps most controversial idea. “There is no such thing as a not-racist idea” or a “race-neutral policy,” he wrote in “How to Be an Antiracist,” published in 2019. “The opposite of ‘racist’ isn’t ‘not racist.’ It is ‘antiracist.’”

Black activists have long used the word “antiracist” to describe active resistance to white supremacy, but “How to Be an Antiracist” catapulted the term into the American lexicon, in much the same way that Sheryl Sandberg turned “Lean In” into a mantra. After George Floyd’s death, the book sold out on Amazon, which was “unheard-of,” Kendi said. Media coverage of Kendi in those days made him sound nearly superhuman. In a GQ profile, for example, the novelist ZZ Packer describes Kendi as a “preternaturally wise” Buddha-like figure, “the antiracist guru of our time” with a “Jedi-like prowess for recognizing and neutralizing the racism pervading our society.”

During the summer of 2020, Kendi sometimes appeared onstage or onscreen alongside Robin DiAngelo, the educator whose book “White Fragility” was also a No. 1 best seller. Kendi and DiAngelo write less about the workings of systemic racism than the ideas and psychological defenses that cause people to deny their complicity in it. They share a belief in what Kendi calls “individual transformation for societal transformation.” When Kendi took over Selena Gomez’s Instagram, for example, he urged her 180 million followers to “1. Acknowledge your racism,” “2. Confess your racist ideas” and “3. Define racism and antiracism.” Then they would be ready for Steps 4 and 5, identifying and working to change racist policies.

Kendi and DiAngelo’s talk of confession — antiracism as a kind of conversion experience — inspired many people and disturbed others. By focusing so much on personal growth, critics said, they made it easy for self-help to take the place of organizing, for a conflict over the policing of Black communities, and by extension their material conditions, to become a fight not over policy but over etiquette — which words to use, whether to say “Black Lives Matter” or “All Lives Matter.” Many allies felt that Kendi and DiAngelo were merely helping white people alleviate their guilt.

They also questioned Kendi’s willingness to turn his philosophy into a brand. Following the success of “How to Be an Antiracist,” he released a deck of “antiracist” conversation-starter cards, an “antiracist” journal with prompts for self-reflection and a children’s book, “Antiracist Baby.” Christine Platt, an author and advocate who worked with Kendi at American University, recently co-wrote a novel that features a Kendi-like figure — a “soft-spoken” author named Dr. Braxton Walsh Jr., whose book “Woke Yet?” becomes a viral phenomenon. “White folks post about it on social media all the time,” rants De’Andrea, one of the main characters. “Wake up and get your copy today! Only nineteen ninety-nine plus shipping and handling.”

Those who thought of him as a self-help guru, Kendi felt, simply hadn’t read his work. Like most scholars of race, Kendi believes that Blackness is a fiction born of colonial powers’ self-interest, not just ignorance or hate, meaning that combating racism today requires upending the economic and political structures that propagate it. But Kendi doesn’t like the term “systemic racism” because it turns racism into a “hidden and unknowable” force for which there’s no one to blame, so he prefers to talk about “racist policies.”

In The Atlantic, he warned against the country going down a path of symbolic change where “monuments to racism are dismantled, but Americans shrink from the awesome task of reshaping the country with antiracist policies,” like Medicare for All, need-based school funding and reparations. Changing policy was exactly what he aimed to do at Boston University. During the protests, in the summer of 2020, the university named Kendi the Andrew W. Mellon professor of the humanities, a chair previously held by the Nobel Peace Prize winner Elie Wiesel, and announced the creation of a center on campus to put his ideas into action. Donations came pouring in, led by an anonymous $25 million gift and a $10 million gift from the Twitter founder Jack Dorsey, which the provost said would give Kendi “the resources to launch the center like a rocket ship.”

Kendi started the center from his home in Boston, while Sadiqa, a pediatric E.R. doctor, came and went from the hospital in full protective gear. Kendi ran a research center as part of his old job at American University, but he felt unable to make a meaningful impact because the resources were modest and he was diagnosed with cancer just four months after its founding. Now, granted tens of millions of dollars to enact his most ambitious ideas, Kendi was determined to create an organization that could be a real engine of progress. “We’ve got to build an infrastructure to match what the right has created,” he later told a co-worker. “We’ve got to build something equally powerful.”

Kendi’s two centers were part of a wave of racial-justice spaces being founded at universities, like the Thurgood Marshall Civil Rights Center at Howard or the Ida B. Wells Just Data Lab at Princeton, that pledged to work in partnership with activists and community groups to achieve social change. Kendi envisioned an organization that supported people of color in campaigning for policies that would concretely improve their lives.

To reflect that mission, he designed a structure with four “pillars” or offices: Research, Policy, Narrative and Advocacy. He recruited data scientists, policy analysts, organizers and educators and brought in faculty members working on race from across the university. They set up a model-legislation unit, which would draft sample bills and public-comment notes; an amicus-brief practice, which would target court cases in which race was being overlooked as an issue; and a grant process to fund research on racism by interdisciplinary teams elsewhere at the university, among other programs. Kendi also struck up a partnership with The Boston Globe to revive The Emancipator, a storied abolitionist newspaper. “It was a really exciting time,” he told me.

That summer, however, Kendi found himself on the defensive beyond Boston as Republican book-banning campaigns revved up. On Fox News, Tucker Carlson denounced “How to Be an Antiracist” as “poisonous,” plucking out Kendi’s summary of the case for race-conscious policymaking, which sounded particularly maladroit when taken out of context: “ The only remedy to racist discrimination is antiracist discrimination ,” Carlson read in mock disbelief. “In other words, his book against racism promotes racism.” This was around the same time that Rufo, the conservative activist, started to position Kendi as a leading proponent of critical race theory, a school of thought, Rufo told The New Yorker, that he discovered by hunting through the footnotes of “How to Be an Antiracist.”

Critical race theorists were a group of legal scholars in the 1970s and ’80s who documented ways that the American legal framework of racial equality was nevertheless producing unequal treatment. They elaborated the idea of systemic racism and the critique of “colorblindness” that inform much of the writing of Kendi’s cohort. Rufo wrote on Twitter that his goal was to change the meaning of the term “critical race theory” — to “turn it toxic” by putting “all of the various cultural insanities under that brand category.” In his attacks on Kendi, Rufo also amplified the left’s critique of Kendi’s corporate-friendliness, caricaturing Kendi as a grifter out to enrich himself by raking in speaking fees. The number of threatening messages Kendi received began to rise. “I don’t feel safe anywhere,” Kendi later told a colleague. “I’m constantly looking over my shoulder.”

By the time the academic year began, in the fall of 2021, Kendi decided to take extraordinary measures. Before the center began in-person work that September, Kendi sent the staff an email about “security protocols,” instructing them to conceal the location of the center even from other Boston University faculty members and students. “It is critical to not share the address of the center with anyone or bring anyone to the center,” Kendi wrote. The email included a mock script to be used in the event of an inquiry about the center’s location, which ended abruptly with, “I gotta go.”

Though such precautions felt necessary to Kendi, they were met with incredulity and frustration by some employees who were starting to question his leadership. Problems emerged within the first six months, according to more than a dozen staff and faculty members I interviewed. Some told me they had gone to the center because they considered Kendi a visionary; others had reservations about or flat-out disagreements with his work but believed he had brought much-needed attention to issues they cared about. They would be able to find common ground, they thought. They were ready for some chaos as they tried to spin up a new organization remotely, but they quickly ran into difficulty as they tried to execute some of Kendi’s plans.

Kendi emphasizes in his books that policies alone are the cause of racial disparities today. In “Stamped From the Beginning,” his 2016 history of anti-Black ideas from the 15th century to the Obama presidency — which won the National Book Award and was recently made into a Netflix documentary that made the Oscar shortlist — Kendi writes that blaming Black people for their own oppression, by implying that Black people or Black culture are inferior or pathological, was one of the oldest cons in America. He had witnessed it again during the early days of the pandemic, when the numbers suggested that Black people were dying from Covid faster than every racial group save Native Americans. Some pundits speculated about the “soul food” diet or posited that Black communities weren’t taking the virus seriously, even though a Pew survey found that Black respondents were most likely to view the coronavirus as a major threat.

Kendi wanted the center to build “the nation’s largest online collection” of racial data to track disparities like this one and do analytical work to understand each policy responsible. In the case of Covid, for example, Black Americans are disproportionately likely to work in low-income essential jobs, to live in crowded conditions and to lack access to high-quality insurance or medical care. The center might research these conditions and propose targeted interventions, like changes to Medicaid coverage, or more transformative measures, like a universal basic income. One faculty member involved told me that she was “initially incredibly enthusiastic” about the idea. “It seemed like an opportunity to do rigorous, well-funded social-science research that would be aimed at real policy change on issues that I cared about,” she told me.

Like Kendi, his staff believed that historical oppression and ongoing discrimination explained why Black Americans fared comparatively poorly on so many measures of well-being, from education to wealth to longevity, and that centuries of injustice demanded a sweeping policy response to remedy. But understanding that past and present racism is the underlying cause of Black disadvantage is different from the work of assessing its role in any single policy, let alone figuring out how to change the policy to eliminate it. That takes careful analysis. “You have to have specificity,” the faculty member said, “or you can’t measure.”

Kendi pushed back at staff members who argued that the center should constrain its focus. There were plenty of academic centers and researchers that tracked data on racial disparities in one policy area or another, he said; he wanted to convene that pre-existing data, bringing it together in one place for easy access by the public. In a 2022 meeting, when the team tried to get a better sense of his vision, Kendi told them that he wanted a guy at a barbershop or a bar to be able to “pull up the numbers.” To many employees with data or policy backgrounds, what Kendi wanted didn’t seem feasible; at worst, they thought, it risked simply replicating others’ work or creating a mess of sloppily merged data, connected to too many policies for their small team to track rigorously. In the midst of the pandemic, the center struggled to hire a director of research who might have been able to mediate the dispute.

In November, a confidential complaint was filed with the university administration raising concerns about Kendi’s leadership. The anonymous employee told a university compliance officer that Kendi ran the center with “hypercontrol” and created an environment of “silence and secrecy” that was causing low morale and high turnover, claiming that “when Dr. Kendi is questioned, the narrative becomes that the employee must be the one with the ‘problem.’” The employee warned the university that the situation “is potentially going to blow up.”

One of Kendi’s refrains is that being antiracist demands self-criticism. “If I share an idea that people don’t understand, I’m to blame,” he told an interviewer in 2019. “I’m always to blame.” Kendi told me that his most productive conversations with critics of his ideas often happened in private, including one with a prominent Black thinker who inspired him to make a change in the revised edition of “How to Be an Antiracist.” “This person talked about how the goal should not just be equity,” Kendi said. “The goal should not be the same percentage of Black people being killed by police as white people. The goal should be no one being killed by police.” But some Black scholars, as the right-wing backlash strengthened, debated whether to make their criticisms in public. The philosopher Charles Mills, after listening to a graduate-student presentation about Kendi and DiAngelo at a conference in 2021, asked the presenter: “Are their views now sufficiently influential, or perhaps sufficiently harmful, that we should make them a part of the target?”

Kendi was frustrated to be constantly lumped in with DiAngelo, whose ideas diverge from his in important ways. DiAngelo considers “white identity” to be “inherently racist,” while Kendi argues that anyone, including Black people, can be racist or antiracist. That puts him at odds with an understanding — common in the academy and the racial-justice movement — that Black people can’t be racist because racism is a system of power relations, and that Black people as a group don’t have the structural means to enforce their prejudice; this notion is often phrased as a formula, that racism is “prejudice plus power.”

Kendi thinks of “racist” not as a pejorative but as a simple word of description. His reigning metaphor is the sticker. Racist and antiracist are “peelable name tags,” Kendi writes; they describe not who we are but who we are being in any particular moment. He says he opposes the censoriousness that has become the sharp edge of identity politics, because he doesn’t regard shame as a useful social tool. But he has no intention of taking the moral sting out of “racist” completely. “I wouldn’t say that a person is not being condemned when they’re being called a racist,” he told Ezra Klein in a 2019 interview.

Rather than replacing one definition of racism with another, Kendi is really joining two senses into one. For much of the 20th century, the white mainstream considered racism a personal moral issue, while Black civil rights activists, among others, argued that it’s also structural and systemic. In his definition, Kendi aims to connect the individual to the system. A “racist,” he writes, is “one who is expressing an idea of racial hierarchy, or through actions or inaction is supporting a policy that leads to racial inequity or injustice.”

Kendi’s focus on outcomes is not new. For decades, civil rights activists have brought lawsuits based on the legal theory of “disparate impact,” which holds that unequal outcomes prove that certain practices (by, for example, an employer or a landlord) are racially discriminatory, without evidence of malicious intent. Kendi’s definition urges us to perform this sort of disparate-impact analysis all the time. In Politico in 2020, Kendi proposed the creation of a federal agency that would clear every new policy — local, state or federal — to ensure that it wouldn’t increase racial disparities. But as his team at the center knew well, policies can have complicated effects. Let’s say that a local environmental policy would improve the air quality in Black neighborhoods near factories but would also lead to hundreds of lost jobs and worsen the area’s racial wealth gap. Should it be cleared? Is such a policy racist or antiracist?

The question is made even trickier by the fact that the racial impact of many policies might not become clear until years later. The legacy of desegregation, for example, shows that even a profoundly antiracist policy can be turned against itself in its implementation. This is what the term “systemic racism” captures that can be lost in Kendi’s translation of “racist policies.”

In “Stamped From the Beginning,” Kendi writes that “racist policy is the cause of racial disparities in this country and the world at large.” Mary Pattillo, a sociologist at Northwestern, told me that Kendi’s focus on race didn’t fully capture the complexity of social life — the roles of class, culture, religion, community. “No one variable alone explains anything ,” she said. But she thought there was value in simplifying. She understood Kendi not as an official making policy but as a thought leader making a “defensible, succinct provocation.” “We live in a country whose ideology is very individualistic, so the standard response to any failure is individual blame,” she said. “Those of us who do recognize the importance of policies, laws and so on have to always push so hard against that that we have to make statements like the one that Kendi is making.”

I came to think, after months of talking to Kendi, that this was the key to understanding him — to remember that he is trying to push so hard against that . To shove back the anti-Black stereotypes he documented in “Stamped From the Beginning,” the racist ideas that poisoned his own mind and sense of self-worth. His aim, at every turn, is to blame the policies that create unequal conditions and not the people enduring them. But Kendi is so consumed by combating the racist notion of Black inferiority that some of what he says in response is overstated, circular or uncareful, creating an easy target for his critics and discomfiting his allies. Conservatives were far from the only ones alarmed, for example, by his proposal for a constitutional amendment to appoint a panel of racism “experts” with the power to discipline public officials for “racist ideas.” (Kendi told me he modeled this proposal on European countries like Germany, where the bar for hate speech is much lower.)

Some of Kendi’s ideas are softer than they appear at first. Kendi told me that people who believe that his binary applies to “everything” are misreading him. Though he writes that “there is no such thing as a not-racist idea, only racist ideas and antiracist ideas,” he says he never meant that sentence to apply to the whole universe of ideas, only to ideas about race. When I asked him whether the environmental policy above would be racist or antiracist based on his definition, he qualified that “policies can be like people, both racist and antiracist,” and went on: “By improving the air quality in Black neighborhoods near factories, the policy is being antiracist. By exacerbating the area’s racial wealth gap, the policy is being racist.” Many of his critics might find this a more reasonable position, but it also leads to a question about how useful or powerful a dichotomy it is in the end.

Kendi wanted to remain open to criticism, but so much of what he encountered was racist mockery, lies, professional jealousy, misreadings and threats. “I have thought many times about exiting my vocation as a scholar who studies racism,” he wrote in the revised edition of “How to Be an Antiracist.” “After the experience of the last three years, it does not feel safe for me to be publicly self-reflective or self-critical. It feels dangerous for me to be vulnerable.” Though he commits to doing so anyway, the onslaught brought on by celebrity seemed to cause Kendi’s introversion to harden into distrust. “Fame can be defeating and depleting,” Stefan Bradley, Kendi’s friend, told me. “Every word he puts into the atmosphere will be chopped up a hundred different ways, and that takes a toll on somebody’s mental health.” Bradley continued: “I think that if he were a lesser spirit, he would have been destroyed.”

That Kendi felt under siege became clear to Yanique Redwood when she started her job at the Center for Antiracist Research. Redwood had met Kendi once, in 2017, and she remembered him as soft-spoken but burning with big, exciting ideas. In the fall of 2021, when she interviewed to be the center’s executive director, Kendi told her he felt as though he was failing. Fund-raising while also running the center was too much for one person, and he wanted Redwood, a Caribbean American health and racial-equity researcher who had spent nearly a decade running a small foundation, to take over internal operations. Redwood was prepared to find some disorder, but the state of the center’s finances was a mess unlike any she had ever seen. “Nothing was in place,” she said. “It was unbelievable that an institution like that, with so much spotlight on it, just did not have systems. I understood why I was being brought in.”

Before starting, she conducted a round of entry interviews with faculty and staff members, and by her 27th and last conversation, she was exhausted from absorbing their frustration. “There’s something really wrong here,” she told Kendi. Much of the staff was relieved when Redwood was hired. There had been widespread confusion as employees were asked to do “damage control” by performing jobs for which they weren’t hired, or even qualified. “Everyone was overwhelmed,” Redwood told me. “There were too many promises being made to funders. Products were being promised that could never be delivered.”

Redwood designed a process to help get researchers going on pilot projects tracking disparities relating to felony murder, the health and social safety net, reparations and student-debt forgiveness. She wanted to share some takeaways from her round of entry interviews with the staff, in a tactful and encouraging way, to start the work of repairing the center’s culture, but Kendi worried that whatever she wrote might leak. A reporter from a conservative media outlet was reaching out to former employees, asking about problems at the center. “This media storm was coming,” Redwood told me. “It was brewing.”

Employees said Kendi’s fear of leaks slowed the work and created confusion and unease. The first time Rachael DeCruz, the head of the Advocacy office, asked Kendi about the center’s finances to help her budget, in 2021, he reacted “bizarrely,” she told me. “Why do you need that information?” he asked. (Kendi denies that this conversation took place. DeCruz says that after asking repeatedly, she received the information about six months later.) The threat of outside scrutiny exacerbated what employees described as Kendi’s tendency to withhold information to avoid interpersonal conflict. “He doesn’t understand people, how to nurture them, how to make them want to do their best work,” Redwood told me. “It’s not his strength, not even a little bit.”

During her entry interviews, Redwood asked each employee what the organization’s values were, and many of them responded by saying something along the lines of “I’ve been wondering that myself.” She encouraged Kendi to hold a retreat to talk through the mission as a group. Kendi was hesitant because he found work retreats “uncomfortable” — “sitting in a room with a large group of people all day long is exhausting for me,” he told me — but he committed to holding one anyway and solicited staff comments on a document he wrote laying out his theory of social change and the center’s role in it. “I was happy to receive all this great feedback,” he wrote to Redwood. “I think the changes will make the document much stronger and clearer.”

On a spring day in 2022, the staff met at a conference center a half-hour’s drive from campus. The day’s agenda, though couched in the gentle jargon of nonprofits, contained hints of the mood: The organizers on staff had scheduled time for an acknowledgment of the center’s growing pains, for a “healing justice moment” and for a period of “wicked questions” when concerns or challenges could be raised. At the start of the day, Naima Wong, an outside facilitator, encouraged the staff not to hold back. “We’re here to really get into this,” she said.

Late in the afternoon, when it was time to wrap up, the group assembled at tables arranged in a circle. Saida Grundy, a sociologist, was seated across from Kendi. She had never been on board with Kendi’s understanding of racism, subscribing instead to the “power plus prejudice” view. Grundy had forwarded Kendi’s email about security to colleagues with the note “The paranoia is INSANE.” “Ibram is so lily-livered he probably jumps when the biscuit tin pops,” she told me. Grundy was the one who, back in November, had made the anonymous complaint, in which some charges carried a hint of paranoia of her own, like the idea that Kendi “despises academia” and had “gotten satisfaction out of pulling academics out of their own research.” She had accused the center of being an exploitative workplace and, after having conflict with her supervisor, had already mostly stepped back from her role. Grundy had told the compliance office that the center might explode, and now she was ready to blow it up herself.

Her voice raised, Grundy laid out an indictment of the document Kendi wrote. “This is a mile wide and an inch deep,” she said. She argued that the center needed to be more specific about its goals; “fighting racism” was such a broad mission that it felt cynically strategic, allowing the center to take in money for all sorts of projects. “If there is a grant for antiracism on Jupiter, great,” she said. “We do extraterrestrial antiracism.” Grundy, unlike most of the staff, thought the center should become a resource for university faculty members and students; her parents were Black student activists in the 1970s, and she believed that real change starts where you are. “If you lined up 99 Black students at B.U.,” she said, “99 will tell you the center’s made no difference to their experience.”

When she finished speaking, the room was silent. Several people were crying. Dawna Johnson, the center’s financial director at the time, called it an “explosion.” “People didn’t know what to say after that,” she said. “It just left you so unhappy and uptight.” Kendi, his face inscrutable behind a Covid mask, said nothing, and the facilitator wrapped up the session. “Scholars who study the experience of Black leaders find that the No.1 racist challenge Black leaders face is contested authority, even from other Black leaders and staff,” he wrote to me later. I asked him what he remembered from that day. “It’s almost like trying to remember a day in which you were really happy, but then something horrible happened at the end,” he told me. “It’s hard to remember anything else other than that horrible thing.”

Grundy had admittedly come in hot, many staff members agreed, but it didn’t seem to matter how they couched their concerns. Employees continued to push to make sure that the center’s research projects were both rigorous and responsive to community needs, but the issues they raised in response to Kendi’s “theory of change” document never seemed to get fully resolved. “He’s communicating one thing,” one person said. “Behind the curtain, he’s behaving a very different kind of way.” Redwood and several others said that if someone was too persistent about a concern, Kendi would slow or stop his communication with that person. “If someone disagrees or someone is being vocal, you can’t just get rid of them,” she wanted to tell him. “Like, this is how you breed distrust.”

Redwood ultimately decided that Kendi wasn’t interested in building consensus around a shared mission. “Only he had the ideas,” she said. “We were there to execute on his ideas.” Redwood resigned in October 2022.

In a memo to The Times, Kendi disputed many of the staff’s recollections of his leadership. “This is not me, and anyone close to me, who has worked with me for a long time, knows that I’m open to constructive criticism as a writer and a thinker and a leader,” he wrote. Many progressive advocacy groups, Kendi pointed out, have been torn apart by internal clashes in recent years, conflicts that he said were driven by employees who “care more about performing their radicalism” than working to “improve the lives of everyday people.” “Former employees constantly deauthorized me as the director of the center — not because they were against hierarchy — but to assume authority for themselves,” he wrote.

Even before Redwood’s departure, Kendi told me, he realized the center was in financial trouble. He was far from the only nonprofit leader caught short as funding for racial-justice work collapsed after 2020. Funders that doused organizations with cash in the wake of George Floyd’s murder proved unwilling or unable to sustain their commitment, and layoffs were taking place across the sector, even at large nonprofits like the Chan-Zuckerberg Initiative. The center had gone from raising $40 million in 2020 to a fraction of that — $420,000 — the next year.

In June 2023, after he went on parental leave, Kendi approached university leaders with the idea of switching to a fellowship model, which could adjust its number of awards to fluctuations in fund-raising. He told the staff only that he would be announcing some major changes when he returned from leave. Dawna Johnson, who succeeded Redwood as executive director, was left to manage a staff frustrated by being kept in the dark. “I think the staff thought I knew more than I actually did, as far as what the future of the center was,” she told me. “He’s like, Just don’t spend money, essentially, which is kind of difficult in an organization that needs to move forward.” (Kendi denies that he said anything like this to Johnson, who remains in her role today.)

Kendi spent the next three months taking care of his newborn daughter, Imara, and his wife, who was diagnosed with Stage 4 breast cancer while pregnant. In his absence, at another staff retreat, four employees stood up and spoke in turn about the problems at the center. Much of the staff had just learned that the center agreed to partner with the D.E.I. arm of the consulting company Deloitte, which does work for the police and prisons, on designing an antiracism training for corporate workplaces. “Why wasn’t this shared with the broader staff sooner, as a potential high-risk partnership that could impact the relationships we are forging with movement leaders?” one person said. “Why are we contemplating this partnership that arguably goes against our values?”

Kendi, who identifies as a police and prison abolitionist, suggested that donations from corporations could be seen as a “form of reparations,” and he stressed to me that the Deloitte agreement “allowed us to control the products from design to delivery.” He once again dismissed the critics at the retreat as “performative radicals” of the sort that have been “causing all kinds of havoc in Black-led social justice organizations for years, claiming that they are against hierarchy when they really are against being directed by a Black person.” He thought they were being hypocritical in objecting to the Deloitte partnership because they “do not object to personally having profiles on social media corporations that platform copaganda, or buying goods from retailers employing incarcerated labor in their supply chains, or using technology from corporations providing carceral states with technologies of surveillance.”

When I asked the employees about this, one of them called Kendi’s comments about hypocrisy a “deflection tactic.” She stressed that the staff was not making a demand but asking for an open dialogue — or at least a clearly articulated rationale — about decisions that affected them. His response fit a clear pattern, they thought, of believing that employees were trying to undermine him when they really just cared about the work. “I understand he’s coming from a place of trauma,” another told me. “He’s criticized unfairly and through a racist lens constantly. I do understand it. But then to distort that into an inability to receive feedback that’s going to ensure the success and usefulness of the center — that’s where it becomes a problem.”

In September, Kendi fired 19 of the center’s 36 employees in a series of Zoom meetings. Many told me they could understand the layoffs given the financial climate, but to change the model from an ambitious organization that had pledged to drive social change to one that handed out academic fellowships felt like a betrayal of the mission. The abruptness of the decision forced the staff to scramble to find other homes for projects, including a research program supporting Boston-area organizers on a campaign to challenge family policing in schools, for which they were in the midst of sensitive interviews with affected parents and caregivers. Breaking promises they’d made to grass-roots partners was what bothered her team most, said DeCruz, the head of the Advocacy office, because equitable and sustained relationships between communities and advocates build a strong network — a movement aligned on its goals. Pulling out damaged those relationships.

Though some staff members told me they appreciated Kendi — “My life forever, forever changed because I worked for someone who pushed me to envision what’s possible,” one said — many others had become darkly cynical about him. The most vocal among them was Grundy, who took to Twitter calling Kendi a “grifter” and fueling the rumor that he might have stolen funds. Redwood tried to have empathy. She imagined what it must be like to be constantly attacked — to have your intelligence insulted, your motives questioned. “I wonder if some of the secrecy and paranoid behavior came about as a result of that,” she told me. “I have no idea, and I had to just eventually stop trying to figure it out and just move on, because I couldn’t understand how the person I met when he was at American, when I sat down with him for lunch, the person who appeared to be so humble, so committed — and I still think he is committed — could be the person that I worked for. It is not something that I have ever been able to understand.”

Several people stressed to me that Kendi’s weaknesses as a leader were not as important as the larger forces that surrounded his leadership — the opportunism of white-led institutions, the boom and bust of trend-chasing nonprofit funding, the commodification of Black thought and activism. I asked Boston University to comment on a complaint I heard from the staff, that its administration had failed to provide adequate oversight. “Boston University provided significant financial and administrative support to Dr. Kendi and the center. Dr. Kendi did not always accept the support,” a spokesperson wrote. “In hindsight, and with the fuller knowledge of the organizational problems that arose, the university should have done more to insist on additional oversight.”

The spokesperson also said that the decision to end the center’s projects was Kendi’s choice. “Several different models were discussed with Dr. Kendi, including bringing many of the projects to completion over the next two years and lessening the impact on staff,” he wrote. “However, Dr. Kendi’s preference was to terminate the ongoing projects and ask the funders to repurpose the funds for his new endeavor.” (In a written response, Kendi accused the interim university administration of trying to undermine the center’s work. “The center has faced more oversight and scrutiny than every other center at B.U. from the Office of Research and this interim B.U. administration,” he wrote. “I’m disappointed that this interim B.U. administration is giving The Times a version of events that doesn’t reconcile with the facts.”)

The last time I saw Kendi in person was in January, when he came to New York to promote his newest book, a young readers’ adaptation of Zora Neale Hurston’s “Barracoon,” based on her 1927 interviews with Cudjo Lewis, one of the last survivors of the Middle Passage from Africa. That night, Kendi was doing an event at an independent bookstore in Brooklyn Heights, where the streets were salt-streaked after a light snowstorm and white string lights glowed on a tree outside. One of the three personal-security officers he brought with him — bearded Black men in black peacoats and dress pants, fitted with earpieces — was checking bags at the door.

Kendi was standing by a wall of books in a teal blazer, his pocket square in place. For a while, he said, he stopped doing many public events because of his security concerns, but he realized it had contributed to his feeling alienated and embattled. “Not doing live book signings prevented me from engaging with the people who were reading and appreciating my work,” he told me later. Going on tour again had “helped tremendously,” he said. But he didn’t want to be away from home long while Sadiqa was in treatment. “It’s incredibly difficult to witness someone you care about deeply facing so much pain and loss,” he said. “I’d much rather just be the one facing that pain.”

Boston University had cleared him and the center of grant mismanagement, but he was still waiting for Korn Ferry, the management consulting firm hired by the administration, to finish its culture inquiry, and he continued to attribute any dysfunction at the center to the hardships of the pandemic and employees who repeatedly contested his leadership. He was coordinating with the university on the center’s next phase, he said, but the work that felt most meaningful to him at the moment was “getting back to my roots as a writer.” He was at work on his next big project, a contemporary political history.

Kendi has spun out 13 books since “How to Be an Antiracist” in 2019, 10 of which are adaptations of his or others’ work for children. Since becoming a father, he told me, it has become even more important to him to reach young readers — particularly Black kids like him who may have internalized racist ideas about themselves. Earlier that day, Kendi spoke to 250 kids at a middle school elsewhere in Brooklyn, taking questions from a panel of seventh and eighth graders. “Barracoon” was the latest in a series of books he was adapting by Hurston, the Harlem Renaissance ethnographer he has called the “greatest antiracist novelist of the interwar era.” “I wanted it to read like a grandparent sharing their difficult life story with care and love to their grandchild,” Kendi wrote on Instagram.

During the talk, Kendi told the audience that there are some Black people who, from the way they maneuver in the world, you can tell are spiritual maroons. “This is the person who truly is living and navigating from the standpoint of a freedom,” he said. “They’re unafraid or not worried at all about the white gaze. They’re operating and navigating the world based on their own destiny, based on what they want.” Hurston, who traveled throughout the South, Jamaica and Haiti collecting folklore from the descendants of slaves, was one of those people, Kendi said.

Listening to him, I wondered how often he felt like one of them, too. I got the impression that Kendi spent a lot of time in his head, in that defensive pose, anticipating or parrying attacks from his critics. When I asked him later where he and Sadiqa had gone on vacation over the New Year holiday, he declined even to name the country for fear that “bad-faith people” would try to figure out where they had stayed and how much their hotel room cost. I told him it seemed as though he devoted a lot of thought to how something he said or did could be used against him by the least generous person on the internet. “I certainly don’t want to provide fodder for it,” he told me.

Kendi is right that there’s a mess of misinformation about what he believes. He has become a cipher for the unfinished national conversation about the post-George Floyd moment — the outrage and wild hope of the protests, the reactionary anger, the disillusionment. In tying together racism’s two senses — the personal and the systemic — Kendi has helped many more Americans understand that they are responsible not only for the ideas in their heads but also for the impact they have on the world. But this gap between intention and action, so core to his thinking, is where all the hard work takes place, DeCruz told me. That’s where organizing and movement-building happens, where you practice the kind of world you want to live in. “Having a shared language is important,” she said, but “it’s just the first step.”

Read by January LaVoy

Narration produced by Emma Kehlbeck and Krish Seenivasan

Engineered by David Mason

Rachel Poser is a story editor for the magazine. She has previously written about whiteness in classical studies, sting operations and the charms of paleoart. Wayne Lawrence is a visual artist in Brooklyn and Detroit whose work is focused on community and purpose. His work is in the permanent collection of the Smithsonian’s National Museum of African American History and Culture.

An earlier version of this article misstated the center’s fundraising in 2021 as compared to the previous year. It was approximately one-hundredth of the amount raised in 2020, not a tenth. The article also misstated the recognition given to the documentary adaptation of “Stamped From the Beginning.” The documentary was named to the Oscar shortlist, but was not nominated for the award.

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