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How to write a great cover letter in 2024: tips and structure

A cover letter is a personalized letter that introduces you to a potential employer, highlights your qualifications, and explains why you're a strong fit for a specific job.

Hate or love them, these brief documents allow job seekers to make an impression and stand out from the pile of other applications. Penning a thoughtful cover letter shows the hiring team you care about earning the position.

Here’s everything you need to know about how to write a cover letter — and a great one, at that.

What is a cover letter and why does it matter?

A professional cover letter is a one-page document you submit alongside your CV or resume as part of a job application. Typically, they’re about half a page or around 150–300 words.

An effective cover letter doesn’t just rehash your CV; it’s your chance to highlight your proudest moments, explain why you want the job, and state plainly what you bring to the table.

Show the reviewer you’re likable, talented, and will add to the company’s culture . You can refer to previous jobs and other information from your CV, but only if it helps tell a story about you and your career choices .

What 3 things should you include in a cover letter?

A well-crafted cover letter can help you stand out to potential employers. To make your cover letter shine, here are three key elements to include:

1. Personalization

Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role.

2. Highlight relevant achievements and skills

Emphasize your most relevant skills , experiences, and accomplishments that directly relate to the job you're applying for. Provide specific examples of how your skills have benefited previous employers and how they can contribute to the prospective employer's success. Use quantifiable achievements , such as improved efficiency, cost savings, or project success, to demonstrate your impact.

3. Show enthusiasm and fit

Express your enthusiasm for the company and the position you're applying for. Explain why you are interested in this role and believe you are a good fit for the organization. Mention how your values, goals, and skills align with the company's mission and culture. Demonstrating that you've done your research can make a significant impression.

What do hiring managers look for in a cover letter?

Employers look for several key elements in a cover letter. These include:

Employers want to see that your cover letter is specifically tailored to the position you are applying for. It should demonstrate how your skills, experiences, and qualifications align with the job requirements.

Clear and concise writing

A well-written cover letter is concise, easy to read, and error-free. Employers appreciate clear and effective communication skills , so make sure your cover letter showcases your ability to express yourself effectively.

Demonstrated knowledge of the company

Employers want to see that you are genuinely interested in their organization. Mention specific details about the company, such as recent achievements or projects, to show that you are enthusiastic about joining their team.

Achievements and accomplishments

Highlight your relevant achievements and accomplishments that demonstrate your qualifications for the position. Use specific examples to showcase your skills and show how they can benefit the employer.

Enthusiasm and motivation

Employers want to hire candidates who are excited about the opportunity and motivated to contribute to the company's success. Express your enthusiasm and passion for the role and explain why you are interested in working for the company.

Professionalism

A cover letter should be professional in tone and presentation. Use formal language, address the hiring manager appropriately, and follow standard business letter formatting.

How do you structure a cover letter?

A well-structured cover letter follows a specific format that makes it easy for the reader to understand your qualifications and enthusiasm for the position. Here's a typical structure for a cover letter:

Contact information

Include your name, address, phone number, and email address at the top of the letter. Place your contact information at the beginning so that it's easy for the employer to reach you.

Employer's contact information

Opening paragraph, middle paragraph(s), closing paragraph, complimentary close, additional contact information.

Repeat your contact information (name, phone number, and email) at the end of the letter, just in case the employer needs it for quick reference.

Remember to keep your cover letter concise and focused. It should typically be no more than one page in length. Proofread your letter carefully to ensure it is free from spelling and grammatical errors. Tailor each cover letter to the specific job application to make it as relevant and impactful as possible.

How to write a good cover letter (with examples)

The best letters are unique, tailored to the job description, and written in your voice — but that doesn’t mean you can’t use a job cover letter template.

Great cover letters contain the same basic elements and flow a certain way. Take a look at this cover letter structure for ref erence while you construct your own.

1. Add a header and contact information

While reading your cover letter, the recruiter shouldn’t have to look far to find who wrote it. Your document should include a basic heading with the following information:

• Pronouns (optional)
• Location (optional)
• Email address
• Phone number (optional)
• Relevant links, such as your LinkedIn profile , portfolio, or personal website (optional)

You can pull this information directly from your CV. Put it together, and it will look something like this:

Christopher Pike

San Francisco, California

[email protected]

Alternatively, if the posting asks you to submit your cover letter in the body of an email, you can include this information in your signature. For example:

Warm regards,

Catherine Janeway

Bloomington, Indiana

[email protected]

(555) 999 - 2222

2. Include a personal greeting

Always begin your cover letter by addressing the hiring manager — preferably by name. You can use the person’s first and last name. Make sure to include a relevant title, like Dr., Mr., or Ms. For example, “Dear Mr. John Doe.”

Avoid generic openings like “To whom it may concern,” “Dear sir or madam,” or “Dear hiring manager.” These introductions sound impersonal — like you’re copy-pasting cover letters — and can work against you in the hiring process.

Be careful, though. When using someone’s name, you don’t want to use the wrong title or accidentally misgender someone. If in doubt, using only their name is enough. You could also opt for a gender-neutral title, like Mx.

Make sure you’re addressing the right person in your letter — ideally, the person who’s making the final hiring decision. This isn’t always specified in the job posting, so you may have to do some research to learn the name of the hiring manager.

3. Draw them in with an opening story

The opening paragraph of your cover letter should hook the reader. You want it to be memorable, conversational, and extremely relevant to the job you’re pursuing. 

There’s no need for a personal introduction — you’ve already included your name in the heading. But you should make reference to the job you’re applying for. A simple “Thank you for considering my application for the role of [job title] at [company],” will suffice.

Then you can get into the “Why” of your job application. Drive home what makes this specific job and this company so appealing to you. Perhaps you’re a fan of their products, you’re passionate about their mission, or you love their brand voice. Whatever the case, this section is where you share your enthusiasm for the role.

Here’s an example opening paragraph. In this scenario, you’re applying for a digital marketing role at a bicycle company:

“Dear Mr. John Doe,

Thank you for considering my application for the role of Marketing Coordinator at Bits n’ Bikes.

My parents bought my first bike at one of your stores. I’ll never forget the freedom I felt when I learned to ride it. My father removed my training wheels, and my mom sent me barrelling down the street. You provide joy to families across the country — and I want to be part of that.”

4. Emphasize why you’re best for the job

Your next paragraphs should be focused on the role you’re applying to. Highlight your skill set and why you’re a good fit for the needs and expectations associated with the position. Hiring managers want to know what you’ll bring to the job, not just any role.

Start by studying the job description for hints. What problem are they trying to solve with this hire? What skills and qualifications do they mention first or more than once? These are indicators of what’s important to the hiring manager.

Search for details that match your experience and interests. For example, if you’re excited about a fast-paced job in public relations, you might look for these elements in a posting:

• They want someone who can write social media posts and blog content on tight deadlines
• They value collaboration and input from every team member
• They need a planner who can come up with strong PR strategies

Highlight how you fulfill these requirements:

“I’ve always been a strong writer. From blog posts to social media, my content pulls in readers and drives traffic to product pages. For example, when I worked at Bits n’ Bikes, I developed a strategic blog series about bike maintenance that increased our sales of spare parts and tools by 50% — we could see it in our web metrics.

Thanks to the input of all of our team members, including our bike mechanics, my content delivered results.”

5. End with a strong closing paragraph and sign off gracefully

Your closing paragraph is your final chance to hammer home your enthusiasm about the role and your unique ability to fill it. Reiterate the main points you explained in the body paragraphs and remind the reader of what you bring to the table.

You can also use the end of your letter to relay other important details, like whether you’re willing to relocate for the job.

When choosing a sign-off, opt for a phrase that sounds professional and genuine. Reliable options include “Sincerely” and “Kind regards.”

Here’s a strong closing statement for you to consider:

“I believe my enthusiasm, skills, and work experience as a PR professional will serve Bits n’ Bikes very well. I would love to meet to further discuss my value-add as your next Director of Public Relations. Thank you for your consideration. I hope we speak soon.

Tips to write a great cover letter that compliments your resume

When writing your own letter, try not to copy the example excerpts word-for-word. Instead, use this cover letter structure as a baseline to organize your ideas. Then, as you’re writing, use these extra cover letter tips to add your personal touch:

• Keep your cover letter different from your resume : Your cover letter should not duplicate the information on your resume. Instead, it should provide context and explanations for key points in your resume, emphasizing how your qualifications match the specific job you're applying for.
• Customize your cover letter . Tailor your cover letter for each job application. Address the specific needs of the company and the job posting, demonstrating that you've done your homework and understand their requirements.
• Show enthusiasm and fit . Express your enthusiasm for the company and position in the cover letter. Explain why you are interested in working for this company and how your values, goals, and skills align with their mission and culture.
• Use keywords . Incorporate keywords from the job description and industry terms in your cover letter. This can help your application pass through applicant tracking systems (ATS) and demonstrate that you're well-versed in the field.
• Keep it concise . Your cover letter should be succinct and to the point, typically no more than one page. Focus on the most compelling qualifications and experiences that directly support your application.
• Be professional . Maintain a professional tone and structure in your cover letter. Proofread it carefully to ensure there are no errors.
• Address any gaps or concerns . If there are gaps or concerns in your resume, such as employment gaps or a change in career direction, briefly address them in your cover letter. Explain any relevant circumstances and how they have shaped your qualifications and determination.
• Provide a call to action . Conclude your cover letter with a call to action, inviting the employer to contact you for further discussion. Mention that you've attached your resume for their reference.
• Follow the correct format . Use a standard cover letter format like the one above, including your contact information, a formal salutation, introductory and closing paragraphs, and your signature. Ensure that it complements your resume without redundancy.
• Pick the right voice and tone . Try to write like yourself, but adapt to the tone and voice of the company. Look at the job listing, company website, and social media posts. Do they sound fun and quirky, stoic and professional, or somewhere in-between? This guides your writing style.
• Tell your story . You’re an individual with unique expertise, motivators, and years of experience. Tie the pieces together with a great story. Introduce how you arrived at this point in your career, where you hope to go , and how this prospective company fits in your journey. You can also explain any career changes in your resume.
• Show, don’t tell . Anyone can say they’re a problem solver. Why should a recruiter take their word for it if they don’t back it up with examples? Instead of naming your skills, show them in action. Describe situations where you rose to the task, and quantify your success when you can.
• Be honest . Avoid highlighting skills you don’t have. This will backfire if they ask you about them in an interview. Instead, shift focus to the ways in which you stand out.
• Avoid clichés and bullet points . These are signs of lazy writing. Do your best to be original from the first paragraph to the final one. This highlights your individuality and demonstrates the care you put into the letter.
• Proofread . Always spellcheck your cover letter. Look for typos, grammatical errors, and proper flow. We suggest reading it out loud. If it sounds natural rolling off the tongue, it will read naturally as well.

Common cover letter writing FAQs

How long should a cover letter be.

A cover letter should generally be concise and to the point. It is recommended to keep it to one page or less, focusing on the most relevant information that highlights your qualifications and fits the job requirements.

Should I include personal information in a cover letter?

While it's important to introduce yourself and provide your contact information, avoid including personal details such as your age, marital status, or unrelated hobbies. Instead, focus on presenting your professional qualifications and aligning them with the job requirements.

Can I use the same cover letter for multiple job applications?

While it may be tempting to reuse a cover letter, it is best to tailor each cover letter to the specific job you are applying for. This allows you to highlight why you are a good fit for that particular role and show genuine interest in the company.

Do I need to address my cover letter to a specific person?

Whenever possible, it is advisable to address your cover letter to a specific person, such as the hiring manager or recruiter. If the job posting does not provide this information, try to research and find the appropriate contact. If all else fails, you can use a generic salutation such as "Dear Hiring Manager."

Should I include references in my cover letter?

It is generally not necessary to include references in your cover letter. Save this information for when the employer explicitly requests it. Instead, focus on showcasing your qualifications and achievements that make you a strong candidate for the position.

It’s time to start writing your stand-out cover letter

The hardest part of writing is getting started. 

Hopefully, our tips gave you some jumping-off points and confidence . But if you’re really stuck, looking at cover letter examples and resume templates will help you decide where to get started. 

There are numerous sample cover letters available online. Just remember that you’re a unique, well-rounded person, and your cover letter should reflect that. Using our structure, you can tell your story while highlighting your passion for the role. 

Doing your research, including strong examples of your skills, and being courteous is how to write a strong cover letter. Take a breath , flex your fingers, and get typing. Before you know it, your job search will lead to a job interview.

If you want more personalized guidance, a specialized career coach can help review, edit, and guide you through creating a great cover letter that sticks.

Ace your job search

Explore effective job search techniques, interview strategies, and ways to overcome job-related challenges. Our coaches specialize in helping you land your dream job.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

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Write An Entry-Level Cover Letter (Examples, Tips & Template)

So, you’re applying to an entry-level job and wondering where a cover letter fits in the application package.

Is an entry-level cover letter a requirement? If so, what should you write in your entry-level cover letter to really improve your employment chances?

Should it be the same as a normal cover letter, or should it include some specific information that can serve an entry-level job? Yeah, there are quite a few questions on the topic—and for good reason. After all, who doesn’t want their application to be as perfect as possible?

In this article, we’re going to teach you everything you need to know about entry-level cover letters. 

• What’s an Entry-level Cover Letter and Why It Matters
• Entry-level Cover Letter Format
• Tips & Examples on Writing an Entry-Level Cover Letter

Entry-level Cover Letter Template

...and more! 

Ready? Let’s dive in!

What Is An Entry-Level Cover Letter?

An entry-level cover letter is a cover letter that you write when you’re applying for an entry-level job. 

As such, you will need to write an entry-level cover letter on these occasions: 

• As a college senior on a job hunt.
• As a recent college graduate looking to land his first job.
• As a professional who has changed industries/career paths.

In any of these cases, an entry-level cover letter is an essential part of the application.

One could even argue that entry-level cover letters are even more beneficial to your resume than your average cover letter.

Here’s why:

As a college senior/graduate or someone changing careers, chances are, your resume might not be that rich in terms of practical work experience.

So, in addition to your resume, your cover letter is your second-best chance to explain why you’re the perfect fit for the job!  

What Should an Entry-Level Cover Letter Include

Before we get into the specifics of writing an entry-level cover letter, let’s go over the basics.

Namely, the format . 

If you don’t know how to properly “set up” your letter, it will end up being disorganized and confusing .

Entry-Level Cover Letter Format

So, what should your entry-level cover letter contain? Here are all the details.

• Header with contact information. In addition to your name, your contact information should contain your email (a professional email, that is), your phone number, and (optionally) LinkedIn profile. Underneath your contact info comes the date and then the receiver’s information: manager’s name and title, company name, and the company’s street address.
• Addressing the hiring manager. How you address the cover letter is important. Preferably, you want to include the hiring manager’s name/professional title or the name of the department head doing the hiring.
• Opening statement. Your opening paragraph should be professional, but at the same time personal and attention-grabbing. The best way to achieve that is by tailoring your introduction to the job application.
• The body. The body of your entry-level cover letter should consist of 2-3 paragraphs highlighting your skills, accomplishments, and education.
• Closing paragraph. To end your cover letter, you need a professional closing paragraph. You can mention that you will be following up the cover letter, wrap up anything you couldn’t in the previous paragraphs, or just simply thank the recruiter for their time.
• Formal salutation. Formal closings include salutations such as “best regards,” “kind regards,” “sincerely,” and “thank you.”

How to Write an Entry-Level Cover Letter With No Experience (Tips & Examples)

Ready to get into the knits and grits of writing an entry-level cover letter? 

Great! Let’s get to it.

#1. Write a Strong (But Professional) Opening

The first thing you want to do is write an attention-grabbing opening paragraph. 

Recruiters receive hundreds of applications daily, so you can probably imagine how limited their time is. This leaves you with one goal—to make your cover letter worth reading, right from the get-go. 

One thing is for sure, you’ll never achieve this by writing a generic, one-fits-all kind of introduction, like the one below: 

My name is Samantha and I’d like to apply for the Sales Representative entry-level position at your company. I am a recent Marketing graduate, so I believe I would be a great fit for the role.

See, you could use this kind of introduction to apply for any entry-level position in sales. And though it’s not bad, per se, it’s not memorable either. 

Instead, you want your opening paragraph to be custom-made for the entry-level job you’re applying for. Bonus points if you can mention an achievement or two in the opening paragraph to show the recruiter how you stand out from the rest of the candidates.

Here’s what a well-written entry-level cover letter would look like:

My name is Samantha and I’d like to become part of XYZ Inc. by applying my newly acquired marketing knowledge to your Sales Representative position. I am confident that my excellent university results and the practical knowledge gained during my academic internship at Company X, where I was trained in sales, make me the right candidate for the job.

#2. Include Relevant Employee Skills

After you prepare the ground with an attention-grabbing introduction, you should use the body of your cover letter to show exactly how your skills, achievements , and education make you the right fit for the job. 

In light of your limited work experience, your skills are your second-best chance to prove your worth and showcase your strengths. 

Start by listing skills that are relevant to the job by doing the following:  

• Scan the job description to find what the required skills are for the position. 
• Explain how your skills can benefit the company. 
• Optionally, you can mention that you are eager to learn required skills that you may not have to get better at the job. 

For example, an entry-level journalism position may require that you:

• Know how to apply the AP Stylebook rules
• Are up to date with media law and ethics
• Are an effective communicator
• Can meet deadlines. 

Here’s how you could highlight those skills:

As a recent Journalism and Mass Communication graduate from X University, I am up to date with the 55th Edition of the Associated Press Stylebook and all media law and ethical reporting standards. Being Editor-in-Chief of the university’s newspaper taught me how to be an effective communicator while being in charge of publishing the newspaper each week improved my attention to detail and ability to meet deadlines. 

#3. Do Some Research

Research is one of your best friends when it comes to cover letters, as it can give you valuable information on what the recruiters are looking for in a candidate. 

After thoroughly researching the company’s history, products/services, goals, and even challenges, you can mention exactly how:

• You fit in the position
• You stand out from your competition 
• You can be of use to the company

Say, for example, that you’ve previously worked as a proofreader and you’re now going into magazine editing. After some research, you find out the magazine you’re applying to puts great attention to producing quality content. 

Here’s how you can work that to your advantage: 

I have read the content your magazine produces and I think it’s extremely well-researched, reader-friendly and grammatically correct.

During my 5-year experience as a proofreader, I have mastered editing and writing and I am confident that this experience can further improve your magazine quality. 

#4. Quantify Your Achievements (When Possible)

The best practice, whenever achievements are involved, is to quantify them and back them up with concrete examples. 

Imagine you’re a recruiter and you’re on the fence about two candidates for an entry-level customer service position. They have almost-identical resumes in terms of education and they claim to have customer support experience from past internships.

 So, you jump to their cover letter. This is how each candidate has described their achievements:

Candidate 1

As a Client Services intern, I was required to contact and ask clients for feedback daily, I supported the management team in improving customer services based on clients’ comments and I provided suggestions to teams from other departments to improve overall client satisfaction.

This is not horrible. However, compared with the second candidate’s much more detailed description, it lacks substance. Take a look for yourself. 

Candidate 2 As a Customer Services intern at Company X, I helped raise customer satisfaction by speaking to and collecting our clients’ feedback and working with teams from different departments to address their dissatisfaction and implement relevant suggestions. After one year, we ran a survey that showed customer experience had improved by 50%. This result was backed by a 30% increase in profit within that same year. 

Sure, the first candidate “improved customer services,” but this opens up a lot of questions:

• How well did they improve the customer services?
• Over what timeframe?
• What kind of impact did this have on the company’s bottom line?

The 2nd candidate, though, mentions all this information, and as such, their cover letter is a lot more impactful. 

#5. Highlight Your Education

Your education can very well replace what you lack in work experience when it comes to entry-level jobs. It can convincingly back up your skills and achievements, as well as help you demonstrate some of your strengths. 

Now, when we tell you to highlight your education, we don’t mean mentioning the title of your diploma and calling it a day. 

Instead, what you need to do to reinforce your skills and strengths is to mention relevant group projects and classwork, extracurricular activities and school clubs, published work, or independent research. 

Highlighting your education can be just as effective if you’re changing career paths. 

Did you take classes on your newly-found passion when you were in college? Or maybe you got to practice it as part of a club. No matter the case, make sure to highlight it, as this is exactly the part of your education that will make a difference in your cover letter. 

Now, let’s say you’re a college senior thinking ahead and looking for a graphic design job for when you graduate. To improve your chances of getting that entry-level job, here’s how you can highlight your education: 

My passion for visually communicating a message began alongside my work at InFocus Magazine, our university’s photography and graphic design magazine, where I am Head of Design. I mainly work with Adobe InDesign and Illustrator, but I am now also learning to use Canva and Crello in my Design & Illustration class. 

#6. Don’t Forget a Call to Action 

Finally, it’s time to wrap up your entry-level cover letter with a conclusion. 

For your entry-level cover letter’s final paragraph, you want to do the following: 

• Mention anything you couldn't during the previous paragraphs. If you think you left something important out (something that could help you get hired), this is your chance to say it. 
• Thank the recruiter. You can use the closing paragraph to thank them for their time. This is a chance to be formal, but make sure you don’t sound like you’re trying to get to the recruiters’ good side. 
• Include a call to action. As a call to action, you can mention to the recruiter that you will be following up (if they haven’t specified the interviewing procedure) to inquire about the application or ask them to take some action. 

And here’s what this would look like on a cover letter:

To conclude, let me first thank you for considering my application. I believe I can help your company improve its customer satisfaction by putting to use all the experience I’ve gained from my past jobs in customer service. I’d love to discuss in length how I can help you improve one-on-one customer service at your stores.

#7. Conclude with a Professional Closing

Once you’ve written your closing paragraph, all you have to do is sign off your cover letter.

Your “goodbye” should be formal and include only your name and signature. 

Any of the following is an acceptable way to sign off your cover letter:

• Best Regards,
• Kind Regards,
• Sincerely, 
• Thank you, 

Want to know other ways to conclude your cover letter memorably? Head over to our guide on how to end a cover letter for additional info! 

#8. Proofread Your Letter

And you’re finally done! 

Make sure to proofread your cover letter before attaching it to your job application. Any effort you might have put into it will lose value if your cover letter has mistakes. 

You can either give it to a friend to proofread it or use editing software like Grammarly and Hemingway .  

Want to Make Things Easy? Use a Cover Letter Builder

The way you design your cover letter matters!

Sure, you can go for a generic text in a Word Document, but having a well-designed cover letter that matches your resume in style will help you stand out much more in a sea of applicants. 

Well, Novoresume makes that easy for you! Just pick any of our matching cover letters and resume templates and leave a lasting impression!

[First Name and Last Name]

[Email Address]

[Phone Number]

[LinkedIn/Website]

[Date of Writing]

[Manager’s Name]

[Manager’s Job Title]

[Company Name]

[Company’s Street Address]

[City, State, ZIP Code]

[Addressing the hiring manager]

[Write your attention-grabbing opening paragraph]

[Write 2-3 paragraphs where you include skills that are relevant to the position you are applying for, where you quantify your achievements (when possible), and where you highlight your education.]

[Conclude by saying thank you and by making a call to action.]

[Sign off your letter professionally]

Key Takeaways 

And that’s a wrap! We hope that you feel more confident about your entry-level cover letter knowledge and writing after reading this article. 

Now let’s go over the main points we covered:

• An entry-level cover letter is a cover letter that you write for an entry-level job. You may need to use it as a college senior or recent college graduate or as a professional changing career path. 
• Your entry-level cover letter should follow the following format: header, addressing the recruiter/company, opening paragraph, body, closing paragraph, formal salutation. 
• To write a good entry-level cover letter you should write an attention-grabbing opening, include some relevant skills, highlight your education, and make a call to action.
• Use a cover letter builder to make sure your cover letter meets recruiters’ standards and to save your time.

Related Readings

• How to Write a Cover Letter
• How to Start a Cover Letter  
• Cover Letter for Internship  

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How to Write a Cover Letter That Will Get You a Job

I ’ve read thousands, maybe tens of thousands, of cover letters in my career. If you’re thinking that sounds like really boring reading, you’re right. What I can tell you from enduring that experience is that most cover letters are terrible — and not only that, but squandered opportunities. When a cover letter is done well, it can significantly increase your chances of getting an interview, but the vast majority fail that test.

So let’s talk about how to do cover letters right.

First, understand the point of a cover letter.

The whole idea of a cover letter is that it can help the employer see you as more than just your résumé. Managers generally aren’t hiring based solely on your work history; your experience is crucial, yes, but they’re also looking for someone who will be easy to work with, shows good judgment, communicates well, possesses strong critical thinking skills and a drive to get things done, complements their current team, and all the other things you yourself probably want from your co-workers. It’s tough to learn much about those things from job history alone, and that’s where your cover letter comes in.

Because of that …

Whatever you do, don’t just summarize your résumé.

The No. 1 mistake people make with cover letters is that they simply use them to summarize their résumé. This makes no sense — hiring managers don’t need a summary of your résumé! It’s on the very next page! They’re about to see it as soon as they scroll down. And if you think about it, your entire application is only a few pages (in most cases, a one- or two-page résumé and a one-page cover letter) — why would you squander one of those pages by repeating the content of the others? And yet, probably 95 percent of the cover letters I see don’t add anything new beyond the résumé itself (and that’s a conservative estimate).

Instead, your cover letter should go beyond your work history to talk about things that make you especially well-suited for the job. For example, if you’re applying for an assistant job that requires being highly organized and you neurotically track your household finances in a detailed, color-coded spreadsheet, most hiring managers would love to know that because it says something about the kind of attention to detail you’d bring to the job. That’s not something you could put on your résumé, but it can go in your cover letter.

Or maybe your last boss told you that you were the most accurate data processor she’d ever seen, or came to rely on you as her go-to person whenever a lightning-fast rewrite was needed. Maybe your co-workers called you “the client whisperer” because of your skill in calming upset clients. Maybe you’re regularly sought out by more senior staff to help problem-solve, or you find immense satisfaction in bringing order to chaos. Those sorts of details illustrate what you bring to the job in a different way than your résumé does, and they belong in your cover letter.

If you’re still stumped, pretend you’re writing an email to a friend about why you’d be great at the job. You probably wouldn’t do that by stiffly reciting your work history, right? You’d talk about what you’re good at and how you’d approach the work. That’s what you want here.

You don’t need a creative opening line.

If you think you need to open the letter with something creative or catchy, I am here to tell you that you don’t. Just be simple and straightforward:

• “I’m writing to apply for your X position.”

• “I’d love to be considered for your X position.”

• “I’m interested in your X position because …”

• “I’m excited to apply for your X position.”

That’s it! Straightforward is fine — better, even, if the alternative is sounding like an aggressive salesperson.

Show, don’t tell.

A lot of cover letters assert that the person who wrote it would excel at the job or announce that the applicant is a skillful engineer or a great communicator or all sorts of other subjective superlatives. That’s wasted space — the hiring manager has no reason to believe it, and so many candidates claim those things about themselves that most managers ignore that sort of self-assessment entirely. So instead of simply declaring that you’re great at X (whatever X is), your letter should demonstrate that. And the way you do that is by describing accomplishments and experiences that illustrate it.

Here’s a concrete example taken from one extraordinarily effective cover-letter makeover that I saw. The candidate had originally written, “I offer exceptional attention to detail, highly developed communication skills, and a talent for managing complex projects with a demonstrated ability to prioritize and multitask.” That’s pretty boring and not especially convincing, right? (This is also exactly how most people’s cover letters read.)

In her revised version, she wrote this instead:

“In addition to being flexible and responsive, I’m also a fanatic for details — particularly when it comes to presentation. One of my recent projects involved coordinating a 200-page grant proposal: I proofed and edited the narratives provided by the division head, formatted spreadsheets, and generally made sure that every line was letter-perfect and that the entire finished product conformed to the specific guidelines of the RFP. (The result? A five-year, $1.5 million grant award.) I believe in applying this same level of attention to detail to tasks as visible as prepping the materials for a top-level meeting and as mundane as making sure the copier never runs out of paper.”

That second version is so much more compelling and interesting — and makes me believe that she really is great with details.

If there’s anything unusual or confusing about your candidacy, address it in the letter.

Your cover letter is your chance to provide context for things that otherwise might seem confusing or less than ideal to a hiring manager. For example, if you’re overqualified for the position but are excited about it anyway, or if you’re a bit underqualified but have reason to think you could excel at the job, address that up front. Or if your background is in a different field but you’re actively working to move into this one, say so, talk about why, and explain how your experience will translate. Or if you’re applying for a job across the country from where you live because you’re hoping to relocate to be closer to your family, let them know that.

If you don’t provide that kind of context, it’s too easy for a hiring manager to decide you’re the wrong fit or applying to everything you see or don’t understand the job description and put you in the “no” pile. A cover letter gives you a chance to say, “No, wait — here’s why this could be a good match.”

Keep the tone warm and conversational.

While there are some industries that prize formal-sounding cover letters — like law — in most fields, yours will stand out if it’s warm and conversational. Aim for the tone you’d use if you were writing to a co-worker whom you liked a lot but didn’t know especially well. It’s okay to show some personality or even use humor; as long as you don’t go overboard, your letter will be stronger for it.

Don’t use a form letter.

You don’t need to write every cover letter completely from scratch, but if you’re not customizing it to each job, you’re doing it wrong. Form letters tend to read like form letters, and they waste the chance to speak to the specifics of what this employer is looking for and what it will take to thrive in this particular job.

If you’re applying for a lot of similar jobs, of course you’ll end up reusing language from one letter to the next. But you shouldn’t have a single cover letter that you wrote once and then use every time you apply; whatever you send should sound like you wrote it with the nuances of this one job in mind.

A good litmus test is this: Could you imagine other applicants for this job sending in the same letter? If so, that’s a sign that you haven’t made it individualized enough to you and are probably leaning too heavily on reciting your work history.

No, you don’t need to hunt down the hiring manager’s name.

If you read much job-search advice, at some point you’ll come across the idea that you need to do Woodward and Bernstein–level research to hunt down the hiring manager’s name in order to open your letter with “Dear Matilda Jones.” You don’t need to do this; no reasonable hiring manager will care. If the name is easily available, by all means, feel free to use it, but otherwise “Dear Hiring Manager” is absolutely fine. Take the hour you just freed up and do something more enjoyable with it.

Keep it under one page.

If your cover letters are longer than a page, you’re writing too much, and you risk annoying hiring managers who are likely sifting through hundreds of applications and don’t have time to read lengthy tomes. On the other hand, if you only write one paragraph, it’s unlikely that you’re making a compelling case for yourself as a candidate — not impossible, but unlikely. For most people, something close to a page is about right.

Don’t agonize over the small details.

What matters most about your cover letter is its content. You should of course ensure that it’s well-written and thoroughly proofread, but many job seekers agonize over elements of the letter that really don’t matter. I get tons of  questions from job seekers  about whether they should attach their cover letter or put it in the body of the email (answer: No one cares, but attaching it makes it easier to share and will preserve your formatting), or what to name the file (again, no one really cares as long as it’s reasonably professional, but when people are dealing with hundreds of files named “resume,” it’s courteous to name it with your full name).

Approaching your cover letter like this can make a huge difference in your job search. It can be the thing that moves your application from the “maybe” pile (or even the “no” pile) to the “yes” pile. Of course, writing cover letters like this will take more time than sending out the same templated letter summarizing your résumé — but 10 personalized, compelling cover letters are likely to get you more  interview invitations  than 50 generic ones will.

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See all the jobs at Lisinski Law Firm here: http://lisinskilaw.recruiterbox.com/jobs

Buenos Aires , Ciudad Autónoma de Buenos Aires , Argentina | Legal | Full-time | Fully remote

Are you seeking an exciting opportunity to grow your legal or technical writing skills? Look no further! We are a rapidly expanding Immigration law firm looking for someone like you to help us draft legal brief responses to USCIS requests. We are a high-volume and fast-growing Immigration law firm seeking a legal or technical writer to assist with drafting legal brief responses to USCIS requests. We have had explosive growth over the past year and continue to grow in new and exciting ways.  Apply now! It's an excellent opportunity to grow your career with us! As our RFE Cover Letter writer, you will be working closely with our attorneys and RFE team to develop strategies and draft responses to Requests for Evidence (RFE) and Notices of Intent to Deny (NOID), motions, and appeal briefs. We are looking for someone who is a motivated problem solver and can work independently. Your role will involve evaluating, researching, and drafting responses to RFEs and NOIDs from USCIS. If you have specific experience in family-based or humanitarian immigration cases, it's a plus! Besides, if you have technical writing skills that require applying specific facts to a standard, it's relevant experience that we're looking for. Job Responsibilities: • Analyze and evaluate communications from USCIS, including RFEs, NOIDs, and other inquiries • Evaluate application materials and identify additional evidence to provide to USCIS • Draft response incorporating evidence to support conclusions • Review FOIA records, including USCIS, CBP, OBIM, and EOIR • Coordinate with the legal services team to collect additional evidence • Perform occasional legal and factual research • Create initial drafts of cover letters and templates that follow a legal writing structure • Work with team lead and attorneys to edit work product Why Work for Us? • Fantastic work culture that focuses on positive feedback • Nine paid holidays Qualifications and Requirements • Preferred one year of experience with substantive experience researching and preparing responses to RFEs or NOIDs • Experience with VAWA, T-Visa, U-Visa, Asylum, Medical DA, I-601, DS-260, and DS-160 applications is a plus! But, if you are a great writer with experience in other areas of immigration, we can train you on these case types! • Attention to detail • Problem-solver • Strong writer • Experience reviewing immigration records, including USCIS, OBIM, CBP, and EOIR • Excellent communication and organization skills • Computer skills (Typing - MS Word and MS Excel, Document Management - • DropBox, Email - MS Outlook) Job Type: Full-time Schedule: • 8-hour shift, 9AM -5 PM EST • Monday to Friday Experience: • Immigration law: 1 year (Preferred) We offer more than just an opportunity to make a difference. At this Firm we care about our team members, work hard to provide a great culture, and keep our whole firm connected so that we remain close, even if separated by distance. And we have FUN while changing LIVES.  Join us now and be a part of our exciting journey!

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