how to start planning your dissertation

Dissertation Structure & Layout 101: How to structure your dissertation, thesis or research project.

By: Derek Jansen (MBA) Reviewed By: David Phair (PhD) | July 2019

So, you’ve got a decent understanding of what a dissertation is , you’ve chosen your topic and hopefully you’ve received approval for your research proposal . Awesome! Now its time to start the actual dissertation or thesis writing journey.

To craft a high-quality document, the very first thing you need to understand is dissertation structure . In this post, we’ll walk you through the generic dissertation structure and layout, step by step. We’ll start with the big picture, and then zoom into each chapter to briefly discuss the core contents. If you’re just starting out on your research journey, you should start with this post, which covers the big-picture process of how to write a dissertation or thesis .

Dissertation structure and layout - the basics

The Caveat

In this post, we’ll be discussing a traditional dissertation/thesis structure and layout, which is generally used for social science research across universities, whether in the US, UK, Europe or Australia. However, some universities may have small variations on this structure (extra chapters, merged chapters, slightly different ordering, etc).

So, always check with your university if they have a prescribed structure or layout that they expect you to work with. If not, it’s safe to assume the structure we’ll discuss here is suitable. And even if they do have a prescribed structure, you’ll still get value from this post as we’ll explain the core contents of each section.

Overview: S tructuring a dissertation or thesis

Acknowledgements page
Abstract (or executive summary)
Table of contents , list of figures and tables
Chapter 1: Introduction
Chapter 2: Literature review
Chapter 3: Methodology
Chapter 4: Results
Chapter 5: Discussion
Chapter 6: Conclusion
Reference list

As I mentioned, some universities will have slight variations on this structure. For example, they want an additional “personal reflection chapter”, or they might prefer the results and discussion chapter to be merged into one. Regardless, the overarching flow will always be the same, as this flow reflects the research process , which we discussed here – i.e.:

The introduction chapter presents the core research question and aims .
The literature review chapter assesses what the current research says about this question.
The methodology, results and discussion chapters go about undertaking new research about this question.
The conclusion chapter (attempts to) answer the core research question .

In other words, the dissertation structure and layout reflect the research process of asking a well-defined question(s), investigating, and then answering the question – see below.

A dissertation's structure reflect the research process

To restate that – the structure and layout of a dissertation reflect the flow of the overall research process . This is essential to understand, as each chapter will make a lot more sense if you “get” this concept. If you’re not familiar with the research process, read this post before going further.

Right. Now that we’ve covered the big picture, let’s dive a little deeper into the details of each section and chapter. Oh and by the way, you can also grab our free dissertation/thesis template here to help speed things up.

The title page of your dissertation is the very first impression the marker will get of your work, so it pays to invest some time thinking about your title. But what makes for a good title? A strong title needs to be 3 things:

Succinct (not overly lengthy or verbose)
Specific (not vague or ambiguous)
Representative of the research you’re undertaking (clearly linked to your research questions)

Typically, a good title includes mention of the following:

The broader area of the research (i.e. the overarching topic)
The specific focus of your research (i.e. your specific context)
Indication of research design (e.g. quantitative , qualitative , or mixed methods ).

For example:

A quantitative investigation [research design] into the antecedents of organisational trust [broader area] in the UK retail forex trading market [specific context/area of focus].

Again, some universities may have specific requirements regarding the format and structure of the title, so it’s worth double-checking expectations with your institution (if there’s no mention in the brief or study material).

Acknowledgements

This page provides you with an opportunity to say thank you to those who helped you along your research journey. Generally, it’s optional (and won’t count towards your marks), but it is academic best practice to include this.

So, who do you say thanks to? Well, there’s no prescribed requirements, but it’s common to mention the following people:

Your dissertation supervisor or committee.
Any professors, lecturers or academics that helped you understand the topic or methodologies.
Any tutors, mentors or advisors.
Your family and friends, especially spouse (for adult learners studying part-time).

There’s no need for lengthy rambling. Just state who you’re thankful to and for what (e.g. thank you to my supervisor, John Doe, for his endless patience and attentiveness) – be sincere. In terms of length, you should keep this to a page or less.

Abstract or executive summary

The dissertation abstract (or executive summary for some degrees) serves to provide the first-time reader (and marker or moderator) with a big-picture view of your research project. It should give them an understanding of the key insights and findings from the research, without them needing to read the rest of the report – in other words, it should be able to stand alone .

For it to stand alone, your abstract should cover the following key points (at a minimum):

Your research questions and aims – what key question(s) did your research aim to answer?
Your methodology – how did you go about investigating the topic and finding answers to your research question(s)?
Your findings – following your own research, what did do you discover?
Your conclusions – based on your findings, what conclusions did you draw? What answers did you find to your research question(s)?

So, in much the same way the dissertation structure mimics the research process, your abstract or executive summary should reflect the research process, from the initial stage of asking the original question to the final stage of answering that question.

In practical terms, it’s a good idea to write this section up last , once all your core chapters are complete. Otherwise, you’ll end up writing and rewriting this section multiple times (just wasting time). For a step by step guide on how to write a strong executive summary, check out this post .

Need a helping hand?

This section is straightforward. You’ll typically present your table of contents (TOC) first, followed by the two lists – figures and tables. I recommend that you use Microsoft Word’s automatic table of contents generator to generate your TOC. If you’re not familiar with this functionality, the video below explains it simply:

If you find that your table of contents is overly lengthy, consider removing one level of depth. Oftentimes, this can be done without detracting from the usefulness of the TOC.

Right, now that the “admin” sections are out of the way, its time to move on to your core chapters. These chapters are the heart of your dissertation and are where you’ll earn the marks. The first chapter is the introduction chapter – as you would expect, this is the time to introduce your research…

It’s important to understand that even though you’ve provided an overview of your research in your abstract, your introduction needs to be written as if the reader has not read that (remember, the abstract is essentially a standalone document). So, your introduction chapter needs to start from the very beginning, and should address the following questions:

What will you be investigating (in plain-language, big picture-level)?
Why is that worth investigating? How is it important to academia or business? How is it sufficiently original?
What are your research aims and research question(s)? Note that the research questions can sometimes be presented at the end of the literature review (next chapter).
What is the scope of your study? In other words, what will and won’t you cover ?
How will you approach your research? In other words, what methodology will you adopt?
How will you structure your dissertation? What are the core chapters and what will you do in each of them?

These are just the bare basic requirements for your intro chapter. Some universities will want additional bells and whistles in the intro chapter, so be sure to carefully read your brief or consult your research supervisor.

If done right, your introduction chapter will set a clear direction for the rest of your dissertation. Specifically, it will make it clear to the reader (and marker) exactly what you’ll be investigating, why that’s important, and how you’ll be going about the investigation. Conversely, if your introduction chapter leaves a first-time reader wondering what exactly you’ll be researching, you’ve still got some work to do.

Now that you’ve set a clear direction with your introduction chapter, the next step is the literature review . In this section, you will analyse the existing research (typically academic journal articles and high-quality industry publications), with a view to understanding the following questions:

What does the literature currently say about the topic you’re investigating?
Is the literature lacking or well established? Is it divided or in disagreement?
How does your research fit into the bigger picture?
How does your research contribute something original?
How does the methodology of previous studies help you develop your own?

Depending on the nature of your study, you may also present a conceptual framework towards the end of your literature review, which you will then test in your actual research.

Again, some universities will want you to focus on some of these areas more than others, some will have additional or fewer requirements, and so on. Therefore, as always, its important to review your brief and/or discuss with your supervisor, so that you know exactly what’s expected of your literature review chapter.

Now that you’ve investigated the current state of knowledge in your literature review chapter and are familiar with the existing key theories, models and frameworks, its time to design your own research. Enter the methodology chapter – the most “science-ey” of the chapters…

In this chapter, you need to address two critical questions:

Exactly HOW will you carry out your research (i.e. what is your intended research design)?
Exactly WHY have you chosen to do things this way (i.e. how do you justify your design)?

Remember, the dissertation part of your degree is first and foremost about developing and demonstrating research skills . Therefore, the markers want to see that you know which methods to use, can clearly articulate why you’ve chosen then, and know how to deploy them effectively.

Importantly, this chapter requires detail – don’t hold back on the specifics. State exactly what you’ll be doing, with who, when, for how long, etc. Moreover, for every design choice you make, make sure you justify it.

In practice, you will likely end up coming back to this chapter once you’ve undertaken all your data collection and analysis, and revise it based on changes you made during the analysis phase. This is perfectly fine. Its natural for you to add an additional analysis technique, scrap an old one, etc based on where your data lead you. Of course, I’m talking about small changes here – not a fundamental switch from qualitative to quantitative, which will likely send your supervisor in a spin!

You’ve now collected your data and undertaken your analysis, whether qualitative, quantitative or mixed methods. In this chapter, you’ll present the raw results of your analysis . For example, in the case of a quant study, you’ll present the demographic data, descriptive statistics, inferential statistics , etc.

Typically, Chapter 4 is simply a presentation and description of the data, not a discussion of the meaning of the data. In other words, it’s descriptive, rather than analytical – the meaning is discussed in Chapter 5. However, some universities will want you to combine chapters 4 and 5, so that you both present and interpret the meaning of the data at the same time. Check with your institution what their preference is.

Now that you’ve presented the data analysis results, its time to interpret and analyse them. In other words, its time to discuss what they mean, especially in relation to your research question(s).

What you discuss here will depend largely on your chosen methodology. For example, if you’ve gone the quantitative route, you might discuss the relationships between variables . If you’ve gone the qualitative route, you might discuss key themes and the meanings thereof. It all depends on what your research design choices were.

Most importantly, you need to discuss your results in relation to your research questions and aims, as well as the existing literature. What do the results tell you about your research questions? Are they aligned with the existing research or at odds? If so, why might this be? Dig deep into your findings and explain what the findings suggest, in plain English.

The final chapter – you’ve made it! Now that you’ve discussed your interpretation of the results, its time to bring it back to the beginning with the conclusion chapter . In other words, its time to (attempt to) answer your original research question s (from way back in chapter 1). Clearly state what your conclusions are in terms of your research questions. This might feel a bit repetitive, as you would have touched on this in the previous chapter, but its important to bring the discussion full circle and explicitly state your answer(s) to the research question(s).

Next, you’ll typically discuss the implications of your findings . In other words, you’ve answered your research questions – but what does this mean for the real world (or even for academia)? What should now be done differently, given the new insight you’ve generated?

Lastly, you should discuss the limitations of your research, as well as what this means for future research in the area. No study is perfect, especially not a Masters-level. Discuss the shortcomings of your research. Perhaps your methodology was limited, perhaps your sample size was small or not representative, etc, etc. Don’t be afraid to critique your work – the markers want to see that you can identify the limitations of your work. This is a strength, not a weakness. Be brutal!

This marks the end of your core chapters – woohoo! From here on out, it’s pretty smooth sailing.

The reference list is straightforward. It should contain a list of all resources cited in your dissertation, in the required format, e.g. APA , Harvard, etc.

It’s essential that you use reference management software for your dissertation. Do NOT try handle your referencing manually – its far too error prone. On a reference list of multiple pages, you’re going to make mistake. To this end, I suggest considering either Mendeley or Zotero. Both are free and provide a very straightforward interface to ensure that your referencing is 100% on point. I’ve included a simple how-to video for the Mendeley software (my personal favourite) below:

Some universities may ask you to include a bibliography, as opposed to a reference list. These two things are not the same . A bibliography is similar to a reference list, except that it also includes resources which informed your thinking but were not directly cited in your dissertation. So, double-check your brief and make sure you use the right one.

The very last piece of the puzzle is the appendix or set of appendices. This is where you’ll include any supporting data and evidence. Importantly, supporting is the keyword here.

Your appendices should provide additional “nice to know”, depth-adding information, which is not critical to the core analysis. Appendices should not be used as a way to cut down word count (see this post which covers how to reduce word count ). In other words, don’t place content that is critical to the core analysis here, just to save word count. You will not earn marks on any content in the appendices, so don’t try to play the system!

Time to recap…

And there you have it – the traditional dissertation structure and layout, from A-Z. To recap, the core structure for a dissertation or thesis is (typically) as follows:

Acknowledgments page

Most importantly, the core chapters should reflect the research process (asking, investigating and answering your research question). Moreover, the research question(s) should form the golden thread throughout your dissertation structure. Everything should revolve around the research questions, and as you’ve seen, they should form both the start point (i.e. introduction chapter) and the endpoint (i.e. conclusion chapter).

I hope this post has provided you with clarity about the traditional dissertation/thesis structure and layout. If you have any questions or comments, please leave a comment below, or feel free to get in touch with us. Also, be sure to check out the rest of the Grad Coach Blog .

Psst... there’s more!

This post was based on one of our popular Research Bootcamps . If you're working on a research project, you'll definitely want to check this out ...

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The acknowledgements section of a thesis/dissertation

36 Comments

many thanks i found it very useful

Glad to hear that, Arun. Good luck writing your dissertation.

Such clear practical logical advice. I very much needed to read this to keep me focused in stead of fretting.. Perfect now ready to start my research!

what about scientific fields like computer or engineering thesis what is the difference in the structure? thank you very much

Thanks so much this helped me a lot!

Very helpful and accessible. What I like most is how practical the advice is along with helpful tools/ links.

Thanks Ade!

Thank you so much sir.. It was really helpful..

You’re welcome!

Hi! How many words maximum should contain the abstract?

Thank you so much 😊 Find this at the right moment

You’re most welcome. Good luck with your dissertation.

best ever benefit i got on right time thank you

Many times Clarity and vision of destination of dissertation is what makes the difference between good ,average and great researchers the same way a great automobile driver is fast with clarity of address and Clear weather conditions .

I guess Great researcher = great ideas + knowledge + great and fast data collection and modeling + great writing + high clarity on all these

You have given immense clarity from start to end.

Morning. Where will I write the definitions of what I’m referring to in my report?

Thank you so much Derek, I was almost lost! Thanks a tonnnn! Have a great day!

Thanks ! so concise and valuable

This was very helpful. Clear and concise. I know exactly what to do now.

Thank you for allowing me to go through briefly. I hope to find time to continue.

Really useful to me. Thanks a thousand times

Very interesting! It will definitely set me and many more for success. highly recommended.

Thank you soo much sir, for the opportunity to express my skills

Usefull, thanks a lot. Really clear

Very nice and easy to understand. Thank you .

That was incredibly useful. Thanks Grad Coach Crew!

My stress level just dropped at least 15 points after watching this. Just starting my thesis for my grad program and I feel a lot more capable now! Thanks for such a clear and helpful video, Emma and the GradCoach team!

Do we need to mention the number of words the dissertation contains in the main document?

It depends on your university’s requirements, so it would be best to check with them 🙂

Such a helpful post to help me get started with structuring my masters dissertation, thank you!

Great video; I appreciate that helpful information

It is so necessary or avital course

This blog is very informative for my research. Thank you

Doctoral students are required to fill out the National Research Council’s Survey of Earned Doctorates

wow this is an amazing gain in my life

This is so good

How can i arrange my specific objectives in my dissertation?

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Knowledge Base
Dissertation

How to Write a Dissertation | A Guide to Structure & Content

A dissertation or thesis is a long piece of academic writing based on original research, submitted as part of an undergraduate or postgraduate degree.

The structure of a dissertation depends on your field, but it is usually divided into at least four or five chapters (including an introduction and conclusion chapter).

The most common dissertation structure in the sciences and social sciences includes:

An introduction to your topic
A literature review that surveys relevant sources
An explanation of your methodology
An overview of the results of your research
A discussion of the results and their implications
A conclusion that shows what your research has contributed

Dissertations in the humanities are often structured more like a long essay , building an argument by analysing primary and secondary sources . Instead of the standard structure outlined here, you might organise your chapters around different themes or case studies.

Other important elements of the dissertation include the title page , abstract , and reference list . If in doubt about how your dissertation should be structured, always check your department’s guidelines and consult with your supervisor.

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Acknowledgements, table of contents, list of figures and tables, list of abbreviations, introduction, literature review / theoretical framework, methodology, reference list.

The very first page of your document contains your dissertation’s title, your name, department, institution, degree program, and submission date. Sometimes it also includes your student number, your supervisor’s name, and the university’s logo. Many programs have strict requirements for formatting the dissertation title page .

The title page is often used as cover when printing and binding your dissertation .

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The acknowledgements section is usually optional, and gives space for you to thank everyone who helped you in writing your dissertation. This might include your supervisors, participants in your research, and friends or family who supported you.

The abstract is a short summary of your dissertation, usually about 150-300 words long. You should write it at the very end, when you’ve completed the rest of the dissertation. In the abstract, make sure to:

State the main topic and aims of your research
Describe the methods you used
Summarise the main results
State your conclusions

Although the abstract is very short, it’s the first part (and sometimes the only part) of your dissertation that people will read, so it’s important that you get it right. If you’re struggling to write a strong abstract, read our guide on how to write an abstract .

In the table of contents, list all of your chapters and subheadings and their page numbers. The dissertation contents page gives the reader an overview of your structure and helps easily navigate the document.

All parts of your dissertation should be included in the table of contents, including the appendices. You can generate a table of contents automatically in Word.

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If you have used a lot of tables and figures in your dissertation, you should itemise them in a numbered list . You can automatically generate this list using the Insert Caption feature in Word.

If you have used a lot of abbreviations in your dissertation, you can include them in an alphabetised list of abbreviations so that the reader can easily look up their meanings.

If you have used a lot of highly specialised terms that will not be familiar to your reader, it might be a good idea to include a glossary . List the terms alphabetically and explain each term with a brief description or definition.

In the introduction, you set up your dissertation’s topic, purpose, and relevance, and tell the reader what to expect in the rest of the dissertation. The introduction should:

Establish your research topic , giving necessary background information to contextualise your work
Narrow down the focus and define the scope of the research
Discuss the state of existing research on the topic, showing your work’s relevance to a broader problem or debate
Clearly state your objectives and research questions , and indicate how you will answer them
Give an overview of your dissertation’s structure

Everything in the introduction should be clear, engaging, and relevant to your research. By the end, the reader should understand the what , why and how of your research. Not sure how? Read our guide on how to write a dissertation introduction .

Before you start on your research, you should have conducted a literature review to gain a thorough understanding of the academic work that already exists on your topic. This means:

Collecting sources (e.g. books and journal articles) and selecting the most relevant ones
Critically evaluating and analysing each source
Drawing connections between them (e.g. themes, patterns, conflicts, gaps) to make an overall point

In the dissertation literature review chapter or section, you shouldn’t just summarise existing studies, but develop a coherent structure and argument that leads to a clear basis or justification for your own research. For example, it might aim to show how your research:

Addresses a gap in the literature
Takes a new theoretical or methodological approach to the topic
Proposes a solution to an unresolved problem
Advances a theoretical debate
Builds on and strengthens existing knowledge with new data

The literature review often becomes the basis for a theoretical framework , in which you define and analyse the key theories, concepts and models that frame your research. In this section you can answer descriptive research questions about the relationship between concepts or variables.

The methodology chapter or section describes how you conducted your research, allowing your reader to assess its validity. You should generally include:

The overall approach and type of research (e.g. qualitative, quantitative, experimental, ethnographic)
Your methods of collecting data (e.g. interviews, surveys, archives)
Details of where, when, and with whom the research took place
Your methods of analysing data (e.g. statistical analysis, discourse analysis)
Tools and materials you used (e.g. computer programs, lab equipment)
A discussion of any obstacles you faced in conducting the research and how you overcame them
An evaluation or justification of your methods

Your aim in the methodology is to accurately report what you did, as well as convincing the reader that this was the best approach to answering your research questions or objectives.

Next, you report the results of your research . You can structure this section around sub-questions, hypotheses, or topics. Only report results that are relevant to your objectives and research questions. In some disciplines, the results section is strictly separated from the discussion, while in others the two are combined.

For example, for qualitative methods like in-depth interviews, the presentation of the data will often be woven together with discussion and analysis, while in quantitative and experimental research, the results should be presented separately before you discuss their meaning. If you’re unsure, consult with your supervisor and look at sample dissertations to find out the best structure for your research.

In the results section it can often be helpful to include tables, graphs and charts. Think carefully about how best to present your data, and don’t include tables or figures that just repeat what you have written – they should provide extra information or usefully visualise the results in a way that adds value to your text.

Full versions of your data (such as interview transcripts) can be included as an appendix .

The discussion is where you explore the meaning and implications of your results in relation to your research questions. Here you should interpret the results in detail, discussing whether they met your expectations and how well they fit with the framework that you built in earlier chapters. If any of the results were unexpected, offer explanations for why this might be. It’s a good idea to consider alternative interpretations of your data and discuss any limitations that might have influenced the results.

The discussion should reference other scholarly work to show how your results fit with existing knowledge. You can also make recommendations for future research or practical action.

The dissertation conclusion should concisely answer the main research question, leaving the reader with a clear understanding of your central argument. Wrap up your dissertation with a final reflection on what you did and how you did it. The conclusion often also includes recommendations for research or practice.

In this section, it’s important to show how your findings contribute to knowledge in the field and why your research matters. What have you added to what was already known?

You must include full details of all sources that you have cited in a reference list (sometimes also called a works cited list or bibliography). It’s important to follow a consistent reference style . Each style has strict and specific requirements for how to format your sources in the reference list.

The most common styles used in UK universities are Harvard referencing and Vancouver referencing . Your department will often specify which referencing style you should use – for example, psychology students tend to use APA style , humanities students often use MHRA , and law students always use OSCOLA . M ake sure to check the requirements, and ask your supervisor if you’re unsure.

To save time creating the reference list and make sure your citations are correctly and consistently formatted, you can use our free APA Citation Generator .

Your dissertation itself should contain only essential information that directly contributes to answering your research question. Documents you have used that do not fit into the main body of your dissertation (such as interview transcripts, survey questions or tables with full figures) can be added as appendices .

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Dissertations and major projects

Introduction

What does a dissertation look like?

Finding a topic, going from a topic to a question, dissertation presentations.

Researching your dissertation
Managing your data
Writing up your dissertation

Useful links for dissertations and major projects

Study Advice Helping students to achieve study success with guides, video tutorials, seminars and one-to-one advice sessions.
Maths Support A guide to Maths Support resources which may help if you're finding any mathematical or statistical topic difficult during the transition to University study.
Academic writing LibGuide Expert guidance on punctuation, grammar, writing style and proof-reading.
Guide to citing references Includes guidance on why, when and how to use references correctly in your academic writing.
The Final Chapter An excellent guide from the University of Leeds on all aspects of research projects
Royal Literary Fund: Writing a Literature Review A guide to writing literature reviews from the Royal Literary Fund
Academic Phrasebank Use this site for examples of linking phrases and ways to refer to sources.

It's natural to feel slightly directionless at the start of any dissertation or major project because you are not sure what to research or how to find the information you need. Start early and allow yourself some time for reading around topics that interest you and scoping out the kinds of sources that are available. This initial reading, thinking and planning time is really valuable and will provide a good basis for focusing your ideas into a research question.

The guidance on this page gives strategies for identifying a topic, refining this into a clearer research question, and starting to plan how you will answer it.

At one level all dissertations ask you to do broadly the same things:

Formulate a clear question that your dissertation seeks to answer
Review the relevant literature in your field
Engage in independent thought and research
Explain and justify whatever methods you use
Present your findings clearly and demonstrate how they relate to your original question

Finding the topic and question for your dissertation can take longer than you think. You shouldn't feel worried if you don't hit on the ideal topic straight away… you have enough time to be creative and enjoy exploring your subject. At this stage no ideas are barred!

Something you've always wondered about
Lecture notes and old essays
Flicking through current journals
Media / news items
Things you disagree with
A hunch that you have… is it true?
Controversies / new areas in your subject
Talking with friends

Thinking outside your subject area may also help – are there any current affairs issues or controversies that you can apply your subject to?

It's never too early to start thinking of ideas. Keep them in one place - start an ideas book or a box file to keep any notes or articles you find that might be useful.

Starting research for your dissertation (video) Watch this brief video tutorial for more on the topic.
Starting research for your dissertation (transcript) Read the transcript.

A dissertation question is not the same as a topic…it has to be phrased so that it can be answered in a specific and focused way . There are various ways that you can get from your topic to a question:

Do some reading around your topic – are there any gaps in current research that could provide a question?
If you usually write too much – think smaller and focus on one narrow aspect of your topic.
If you usually don't write enough – think bigger and link some related areas of your topic together.

It is a good idea before you make any final decisions to discuss your choice of question with your supervisor, as they will have the academic experience to know what kinds of questions will be manageable, and which will need more refining.

Before settling on a question – ask yourself:

"Will it keep me interested for a long period?"
"Can I answer it with the time and resources I have?"
"Is there someone who can supervise me and can I get on with them?"
"Do I have some idea of how to go about answering it?"
Defining your research question (video) Watch this brief video tutorial for more on the topic.
Defining your research question (transcript) Read the transcript.

explain why your chosen topic is interesting;
show how it fits into the context of your course generally;
try out your plan for how to tackle the research.

Remember that you're not presenting the end result of your research, but work-in-progress. Think about including some questions for your audience to encourage useful feedback.

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The Writing Center • University of North Carolina at Chapel Hill

Dissertation Strategies

What this handout is about.

This handout suggests strategies for developing healthy writing habits during your dissertation journey. These habits can help you maintain your writing momentum, overcome anxiety and procrastination, and foster wellbeing during one of the most challenging times in graduate school.

Tackling a giant project

Because dissertations are, of course, big projects, it’s no surprise that planning, writing, and revising one can pose some challenges! It can help to think of your dissertation as an expanded version of a long essay: at the end of the day, it is simply another piece of writing. You’ve written your way this far into your degree, so you’ve got the skills! You’ll develop a great deal of expertise on your topic, but you may still be a novice with this genre and writing at this length. Remember to give yourself some grace throughout the project. As you begin, it’s helpful to consider two overarching strategies throughout the process.

First, take stock of how you learn and your own writing processes. What strategies have worked and have not worked for you? Why? What kind of learner and writer are you? Capitalize on what’s working and experiment with new strategies when something’s not working. Keep in mind that trying out new strategies can take some trial-and-error, and it’s okay if a new strategy that you try doesn’t work for you. Consider why it may not have been the best for you, and use that reflection to consider other strategies that might be helpful to you.

Second, break the project into manageable chunks. At every stage of the process, try to identify specific tasks, set small, feasible goals, and have clear, concrete strategies for achieving each goal. Small victories can help you establish and maintain the momentum you need to keep yourself going.

Below, we discuss some possible strategies to keep you moving forward in the dissertation process.

Pre-dissertation planning strategies

Get familiar with the Graduate School’s Thesis and Dissertation Resources .

Create a template that’s properly formatted. The Grad School offers workshops on formatting in Word for PC and formatting in Word for Mac . There are online templates for LaTeX users, but if you use a template, save your work where you can recover it if the template has corrruption issues.

Learn how to use a citation-manager and a synthesis matrix to keep track of all of your source information.

Skim other dissertations from your department, program, and advisor. Enlist the help of a librarian or ask your advisor for a list of recent graduates whose work you can look up. Seeing what other people have done to earn their PhD can make the project much less abstract and daunting. A concrete sense of expectations will help you envision and plan. When you know what you’ll be doing, try to find a dissertation from your department that is similar enough that you can use it as a reference model when you run into concerns about formatting, structure, level of detail, etc.

Think carefully about your committee . Ideally, you’ll be able to select a group of people who work well with you and with each other. Consult with your advisor about who might be good collaborators for your project and who might not be the best fit. Consider what classes you’ve taken and how you “vibe” with those professors or those you’ve met outside of class. Try to learn what you can about how they’ve worked with other students. Ask about feedback style, turnaround time, level of involvement, etc., and imagine how that would work for you.

Sketch out a sensible drafting order for your project. Be open to writing chapters in “the wrong order” if it makes sense to start somewhere other than the beginning. You could begin with the section that seems easiest for you to write to gain momentum.

Design a productivity alliance with your advisor . Talk with them about potential projects and a reasonable timeline. Discuss how you’ll work together to keep your work moving forward. You might discuss having a standing meeting to discuss ideas or drafts or issues (bi-weekly? monthly?), your advisor’s preferences for drafts (rough? polished?), your preferences for what you’d like feedback on (early or late drafts?), reasonable turnaround time for feedback (a week? two?), and anything else you can think of to enter the collaboration mindfully.

Design a productivity alliance with your colleagues . Dissertation writing can be lonely, but writing with friends, meeting for updates over your beverage of choice, and scheduling non-working social times can help you maintain healthy energy. See our tips on accountability strategies for ideas to support each other.

Productivity strategies

Write when you’re most productive. When do you have the most energy? Focus? Creativity? When are you most able to concentrate, either because of your body rhythms or because there are fewer demands on your time? Once you determine the hours that are most productive for you (you may need to experiment at first), try to schedule those hours for dissertation work. See the collection of time management tools and planning calendars on the Learning Center’s Tips & Tools page to help you think through the possibilities. If at all possible, plan your work schedule, errands and chores so that you reserve your productive hours for the dissertation.

Put your writing time firmly on your calendar . Guard your writing time diligently. You’ll probably be invited to do other things during your productive writing times, but do your absolute best to say no and to offer alternatives. No one would hold it against you if you said no because you’re teaching a class at that time—and you wouldn’t feel guilty about saying no. Cultivating the same hard, guilt-free boundaries around your writing time will allow you preserve the time you need to get this thing done!

Develop habits that foster balance . You’ll have to work very hard to get this dissertation finished, but you can do that without sacrificing your physical, mental, and emotional wellbeing. Think about how you can structure your work hours most efficiently so that you have time for a healthy non-work life. It can be something as small as limiting the time you spend chatting with fellow students to a few minutes instead of treating the office or lab as a space for extensive socializing. Also see above for protecting your time.

Write in spaces where you can be productive. Figure out where you work well and plan to be there during your dissertation work hours. Do you get more done on campus or at home? Do you prefer quiet and solitude, like in a library carrel? Do you prefer the buzz of background noise, like in a coffee shop? Are you aware of the UNC Libraries’ list of places to study ? If you get “stuck,” don’t be afraid to try a change of scenery. The variety may be just enough to get your brain going again.

Work where you feel comfortable . Wherever you work, make sure you have whatever lighting, furniture, and accessories you need to keep your posture and health in good order. The University Health and Safety office offers guidelines for healthy computer work . You’re more likely to spend time working in a space that doesn’t physically hurt you. Also consider how you could make your work space as inviting as possible. Some people find that it helps to have pictures of family and friends on their desk—sort of a silent “cheering section.” Some people work well with neutral colors around them, and others prefer bright colors that perk up the space. Some people like to put inspirational quotations in their workspace or encouraging notes from friends and family. You might try reconfiguring your work space to find a décor that helps you be productive.

Elicit helpful feedback from various people at various stages . You might be tempted to keep your writing to yourself until you think it’s brilliant, but you can lower the stakes tremendously if you make eliciting feedback a regular part of your writing process. Your friends can feel like a safer audience for ideas or drafts in their early stages. Someone outside your department may provide interesting perspectives from their discipline that spark your own thinking. See this handout on getting feedback for productive moments for feedback, the value of different kinds of feedback providers, and strategies for eliciting what’s most helpful to you. Make this a recurring part of your writing process. Schedule it to help you hit deadlines.

Change the writing task . When you don’t feel like writing, you can do something different or you can do something differently. Make a list of all the little things you need to do for a given section of the dissertation, no matter how small. Choose a task based on your energy level. Work on Grad School requirements: reformat margins, work on bibliography, and all that. Work on your acknowledgements. Remember all the people who have helped you and the great ideas they’ve helped you develop. You may feel more like working afterward. Write a part of your dissertation as a letter or email to a good friend who would care. Sometimes setting aside the academic prose and just writing it to a buddy can be liberating and help you get the ideas out there. You can make it sound smart later. Free-write about why you’re stuck, and perhaps even about how sick and tired you are of your dissertation/advisor/committee/etc. Venting can sometimes get you past the emotions of writer’s block and move you toward creative solutions. Open a separate document and write your thoughts on various things you’ve read. These may or may note be coherent, connected ideas, and they may or may not make it into your dissertation. They’re just notes that allow you to think things through and/or note what you want to revisit later, so it’s perfectly fine to have mistakes, weird organization, etc. Just let your mind wander on paper.

Develop habits that foster productivity and may help you develop a productive writing model for post-dissertation writing . Since dissertations are very long projects, cultivating habits that will help support your work is important. You might check out Helen Sword’s work on behavioral, artisanal, social, and emotional habits to help you get a sense of where you are in your current habits. You might try developing “rituals” of work that could help you get more done. Lighting incense, brewing a pot of a particular kind of tea, pulling out a favorite pen, and other ritualistic behaviors can signal your brain that “it is time to get down to business.” You can critically think about your work methods—not only about what you like to do, but also what actually helps you be productive. You may LOVE to listen to your favorite band while you write, for example, but if you wind up playing air guitar half the time instead of writing, it isn’t a habit worth keeping.

The point is, figure out what works for you and try to do it consistently. Your productive habits will reinforce themselves over time. If you find yourself in a situation, however, that doesn’t match your preferences, don’t let it stop you from working on your dissertation. Try to be flexible and open to experimenting. You might find some new favorites!

Motivational strategies

Schedule a regular activity with other people that involves your dissertation. Set up a coworking date with your accountability buddies so you can sit and write together. Organize a chapter swap. Make regular appointments with your advisor. Whatever you do, make sure it’s something that you’ll feel good about showing up for–and will make you feel good about showing up for others.

Try writing in sprints . Many writers have discovered that the “Pomodoro technique” (writing for 25 minutes and taking a 5 minute break) boosts their productivity by helping them set small writing goals, focus intently for short periods, and give their brains frequent rests. See how one dissertation writer describes it in this blog post on the Pomodoro technique .

Quit while you’re ahead . Sometimes it helps to stop for the day when you’re on a roll. If you’ve got a great idea that you’re developing and you know where you want to go next, write “Next, I want to introduce x, y, and z and explain how they’re related—they all have the same characteristics of 1 and 2, and that clinches my theory of Q.” Then save the file and turn off the computer, or put down the notepad. When you come back tomorrow, you will already know what to say next–and all that will be left is to say it. Hopefully, the momentum will carry you forward.

Write your dissertation in single-space . When you need a boost, double space it and be impressed with how many pages you’ve written.

Set feasible goals–and celebrate the achievements! Setting and achieving smaller, more reasonable goals ( SMART goals ) gives you success, and that success can motivate you to focus on the next small step…and the next one.

Give yourself rewards along the way . When you meet a writing goal, reward yourself with something you normally wouldn’t have or do–this can be anything that will make you feel good about your accomplishment.

Make the act of writing be its own reward . For example, if you love a particular coffee drink from your favorite shop, save it as a special drink to enjoy during your writing time.

Try giving yourself “pre-wards” —positive experiences that help you feel refreshed and recharged for the next time you write. You don’t have to “earn” these with prior work, but you do have to commit to doing the work afterward.

Commit to doing something you don’t want to do if you don’t achieve your goal. Some people find themselves motivated to work harder when there’s a negative incentive. What would you most like to avoid? Watching a movie you hate? Donating to a cause you don’t support? Whatever it is, how can you ensure enforcement? Who can help you stay accountable?

Affective strategies

Build your confidence . It is not uncommon to feel “imposter phenomenon” during the course of writing your dissertation. If you start to feel this way, it can help to take a few minutes to remember every success you’ve had along the way. You’ve earned your place, and people have confidence in you for good reasons. It’s also helpful to remember that every one of the brilliant people around you is experiencing the same lack of confidence because you’re all in a new context with new tasks and new expectations. You’re not supposed to have it all figured out. You’re supposed to have uncertainties and questions and things to learn. Remember that they wouldn’t have accepted you to the program if they weren’t confident that you’d succeed. See our self-scripting handout for strategies to turn these affirmations into a self-script that you repeat whenever you’re experiencing doubts or other negative thoughts. You can do it!

Appreciate your successes . Not meeting a goal isn’t a failure–and it certainly doesn’t make you a failure. It’s an opportunity to figure out why you didn’t meet the goal. It might simply be that the goal wasn’t achievable in the first place. See the SMART goal handout and think through what you can adjust. Even if you meant to write 1500 words, focus on the success of writing 250 or 500 words that you didn’t have before.

Remember your “why.” There are a whole host of reasons why someone might decide to pursue a PhD, both personally and professionally. Reflecting on what is motivating to you can rekindle your sense of purpose and direction.

Get outside support . Sometimes it can be really helpful to get an outside perspective on your work and anxieties as a way of grounding yourself. Participating in groups like the Dissertation Support group through CAPS and the Dissertation Boot Camp can help you see that you’re not alone in the challenges. You might also choose to form your own writing support group with colleagues inside or outside your department.

Understand and manage your procrastination . When you’re writing a long dissertation, it can be easy to procrastinate! For instance, you might put off writing because the house “isn’t clean enough” or because you’re not in the right “space” (mentally or physically) to write, so you put off writing until the house is cleaned and everything is in its right place. You may have other ways of procrastinating. It can be helpful to be self-aware of when you’re procrastinating and to consider why you are procrastinating. It may be that you’re anxious about writing the perfect draft, for example, in which case you might consider: how can I focus on writing something that just makes progress as opposed to being “perfect”? There are lots of different ways of managing procrastination; one way is to make a schedule of all the things you already have to do (when you absolutely can’t write) to help you visualize those chunks of time when you can. See this handout on procrastination for more strategies and tools for managing procrastination.

Your topic, your advisor, and your committee: Making them work for you

By the time you’ve reached this stage, you have probably already defended a dissertation proposal, chosen an advisor, and begun working with a committee. Sometimes, however, those three elements can prove to be major external sources of frustration. So how can you manage them to help yourself be as productive as possible?

Managing your topic

Remember that your topic is not carved in stone . The research and writing plan suggested in your dissertation proposal was your best vision of the project at that time, but topics evolve as the research and writing progress. You might need to tweak your research question a bit to reduce or adjust the scope, you might pare down certain parts of the project or add others. You can discuss your thoughts on these adjustments with your advisor at your check ins.

Think about variables that could be cut down and how changes would affect the length, depth, breadth, and scholarly value of your study. Could you cut one or two experiments, case studies, regions, years, theorists, or chapters and still make a valuable contribution or, even more simply, just finish?

Talk to your advisor about any changes you might make . They may be quite sympathetic to your desire to shorten an unwieldy project and may offer suggestions.

Look at other dissertations from your department to get a sense of what the chapters should look like. Reverse-outline a few chapters so you can see if there’s a pattern of typical components and how information is sequenced. These can serve as models for your own dissertation. See this video on reverse outlining to see the technique.

Managing your advisor

Embrace your evolving status . At this stage in your graduate career, you should expect to assume some independence. By the time you finish your project, you will know more about your subject than your committee does. The student/teacher relationship you have with your advisor will necessarily change as you take this big step toward becoming their colleague.

Revisit the alliance . If the interaction with your advisor isn’t matching the original agreement or the original plan isn’t working as well as it could, schedule a conversation to revisit and redesign your working relationship in a way that could work for both of you.

Be specific in your feedback requests . Tell your advisor what kind of feedback would be most helpful to you. Sometimes an advisor can be giving unhelpful or discouraging feedback without realizing it. They might make extensive sentence-level edits when you really need conceptual feedback, or vice-versa, if you only ask generally for feedback. Letting your advisor know, very specifically, what kinds of responses will be helpful to you at different stages of the writing process can help your advisor know how to help you.

Don’t hide . Advisors can be most helpful if they know what you are working on, what problems you are experiencing, and what progress you have made. If you haven’t made the progress you were hoping for, it only makes it worse if you avoid talking to them. You rob yourself of their expertise and support, and you might start a spiral of guilt, shame, and avoidance. Even if it’s difficult, it may be better to be candid about your struggles.

Talk to other students who have the same advisor . You may find that they have developed strategies for working with your advisor that could help you communicate more effectively with them.

If you have recurring problems communicating with your advisor , you can make a change. You could change advisors completely, but a less dramatic option might be to find another committee member who might be willing to serve as a “secondary advisor” and give you the kinds of feedback and support that you may need.

Managing your committee

Design the alliance . Talk with your committee members about how much they’d like to be involved in your writing process, whether they’d like to see chapter drafts or the complete draft, how frequently they’d like to meet (or not), etc. Your advisor can guide you on how committees usually work, but think carefully about how you’d like the relationship to function too.

Keep in regular contact with your committee , even if they don’t want to see your work until it has been approved by your advisor. Let them know about fellowships you receive, fruitful research excursions, the directions your thinking is taking, and the plans you have for completion. In short, keep them aware that you are working hard and making progress. Also, look for other ways to get facetime with your committee even if it’s not a one-on-one meeting. Things like speaking with them at department events, going to colloquiums or other events they organize and/or attend regularly can help you develop a relationship that could lead to other introductions and collaborations as your career progresses.

Share your struggles . Too often, we only talk to our professors when we’re making progress and hide from them the rest of the time. If you share your frustrations or setbacks with a knowledgeable committee member, they might offer some very helpful suggestions for overcoming the obstacles you face—after all, your committee members have all written major research projects before, and they have probably solved similar problems in their own work.

Stay true to yourself . Sometimes, you just don’t entirely gel with your committee, but that’s okay. It’s important not to get too hung up on how your committee does (or doesn’t) relate to you. Keep your eye on the finish line and keep moving forward.

Helpful websites:

Graduate School Diversity Initiatives : Groups and events to support the success of students identifying with an affinity group.

Graduate School Career Well : Extensive professional development resources related to writing, research, networking, job search, etc.

CAPS Therapy Groups : CAPS offers a variety of support groups, including a dissertation support group.

Advice on Research and Writing : Lots of links on writing, public speaking, dissertation management, burnout, and more.

How to be a Good Graduate Student: Marie DesJardins’ essay talks about several phases of the graduate experience, including the dissertation. She discusses some helpful hints for staying motivated and doing consistent work.

Preparing Future Faculty : This page, a joint project of the American Association of Colleges and Universities, the Council of Graduate Schools, and the Pew Charitable Trusts, explains the Preparing Future Faculty Programs and includes links and suggestions that may help graduate students and their advisors think constructively about the process of graduate education as a step toward faculty responsibilities.

Dissertation Tips : Kjell Erik Rudestam, Ph.D. and Rae Newton, Ph.D., authors of Surviving Your Dissertation: A Comprehensive Guide to Content and Process.

The ABD Survival Guide Newsletter : Information about the ABD Survival Guide newsletter (which is free) and other services from E-Coach (many of which are not free).

You may reproduce it for non-commercial use if you use the entire handout and attribute the source: The Writing Center, University of North Carolina at Chapel Hill

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Thesis and Dissertation: Getting Started

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The resources in this section are designed to provide guidance for the first steps of the thesis or dissertation writing process. They offer tools to support the planning and managing of your project, including writing out your weekly schedule, outlining your goals, and organzing the various working elements of your project.

Weekly Goals Sheet (a.k.a. Life Map) [Word Doc]

This editable handout provides a place for you to fill in available time blocks on a weekly chart that will help you visualize the amount of time you have available to write. By using this chart, you will be able to work your writing goals into your schedule and put these goals into perspective with your day-to-day plans and responsibilities each week. This handout also contains a formula to help you determine the minimum number of pages you would need to write per day in order to complete your writing on time.

Setting a Production Schedule (Word Doc)

This editable handout can help you make sense of the various steps involved in the production of your thesis or dissertation and determine how long each step might take. A large part of this process involves (1) seeking out the most accurate and up-to-date information regarding specific document formatting requirements, (2) understanding research protocol limitations, (3) making note of deadlines, and (4) understanding your personal writing habits.

Creating a Roadmap (PDF)

Part of organizing your writing involves having a clear sense of how the different working parts relate to one another. Creating a roadmap for your dissertation early on can help you determine what the final document will include and how all the pieces are connected. This resource offers guidance on several approaches to creating a roadmap, including creating lists, maps, nut-shells, visuals, and different methods for outlining. It is important to remember that you can create more than one roadmap (or more than one type of roadmap) depending on how the different approaches discussed here meet your needs.

A Guide to Dissertation Planning: Tips, Tools and Templates

Dissertations are a defining piece of academic research and writing for all students. To complete such a large research project while maintaining a good work-life balance, planning and organisation is essential. In this article, we’ll outline three categories for dissertation planning including project management, note-taking and information management, alongside tools and templates for planning and researching effectively.

For both undergraduates and postgraduates, a dissertation is an important piece of academic research and writing. A large research project often has many moving parts from managing information, meetings, and data to completing a lengthy write-up with drafts and edits. Although this can feel daunting, getting ahead with effective planning and organisation will make this process easier. By implementing project management techniques and tools, you can define a research and writing workflow that allows you to work systematically. This will enable you to engage in critical thinking and deep work, rather than worrying about organisation and deadlines.

To get prepared, you can do two things: First, start your preliminary readings and research to define a topic and methodology. You can do this in summer or during the first few weeks of university but the sooner, the better. This gives you time to discuss things with your supervisor, and really choose a topic of interest. Second, begin preparing the tools and techniques you’ll be using for your research and writing workflow. You can use the preliminary research phase to test these out, and see what works for you.

Below, we’ll cover three key aspects to consider when managing your dissertation, alongside some digital tools for planning, research and writing.

The 3 Categories of Dissertation Planning

Project Management and Planning

Your dissertation is a project that requires both long and short-term planning. For long-term planning, roadmaps are useful to break your work down into sections, chapters or stages. This will give you a clear outline of the steps you need to work through to complete your dissertation in a timely manner.

Most likely, your roadmap will be a mixture of the stages in your research project and the sections of your write-up. For example, stage 1 might be defined as preliminary research and proposal writing. While stage 3 might be completing your literature review, while collecting data.

This roadmap can be supplemented by a timeline of deadlines, this is when those stages or chapters need to be completed by. Your timeline will inform your short-term plans, and define the tasks that need completing on a daily, weekly or monthly basis. This approach, using a roadmap and timeline, allows you to capture all the moving parts of your dissertation, and focus on small sub-sections at a time. A clear plan can make it easy to manage setbacks, such as data collection issues, or needing more time for editing.

Note-taking

Whether you use a notebook, or digital tool, it’s ideal to have a dedicated research space for taking general notes. This might include meeting notes from supervision, important information from informational dissertation lectures, or key reminders, ideas and thoughts. It can be your go-to place for miscellaneous to-do lists, or to map out your thought processes. It’s good to have something on hand that is easy to access, and keeps your notes together in one place.

Beyond this, you’ll also need a dedicated space or system for literature and research notes. These notes are important for avoiding plagiarism, communicating your ideas, and connecting key findings together. A proper system or space can make it easier to manage this information, and find the appropriate reference material when writing. Within this system, you might also include templates or checklists, for example, a list of critical reading questions to work through when assessing a paper.

Information Management

It’s important to consider how you plan to organise your literature, important documents, and written work. Note-taking is a part of this, however, this goes a step further to carefully organise all aspects of your dissertation. For example, it’s ideal to keep track of your literature searches, the papers you’ve read, and their citations but also, your reading progress. Being able to keep track of how many passes a paper has been through, how relevant it is, or where it fits within your themes, or ideas, will provide a good foundation for writing a well-thought out dissertation.

Likewise, editing is an important part of the write-up process. You’ll have multiple drafts, revisions and feedback to consider. It’s good to have some way of keeping track of all this, to ensure all changes and edits have been completed. You might also have checklists or procedures to follow when collecting data, or working through your research. A good information management process can reduce stress, making everything easy to access and keep track of, which then allows you to focus on getting the actual work complete.

Digital Project Management and Research Tools for Dissertation Planning

Trello is a project management tool that uses boards, lists and cards to help you manage all your tasks. In a board, you can create lists, and place cards within these lists. Cards contain a range of information such as notes, checklists, and due dates. Cards and lists can be used to implement a digital kanban board system , allowing you to move cards into a ‘to-do’, ‘in progress’ or ‘complete’ list. This gives a visual representation of your progress.

This is a flexible, easy to use and versatile tool that can help with project management of your dissertation. For example, cards and lists can be used to track your literature, each card can represent a paper and lists could be 1st pass, 2nd pass, or be divided into themes. Likewise, you can use this approach to organise the various chapters or stages of your dissertation, and break down tasks in a visual way. Students have used Trello to manage academic literature reviews , daily life as an academic , and collaborate with their supervisors for feedback and revisions on their write-up.

Notion is an all-in-one note-taking and project management tool that is highly customisable. Using content blocks, pages, and databases, this tool allows you to build a workspace tailored to your needs. Databases are a key feature of Notion, this function allows you to organise and define pages using a range of properties such as tags, dates, numbers, categories and more. This database can then be displayed in a multitude of ways using different views, and filters.

For example, you can create a table with each entry being a page of meeting notes with your supervisor, you can assign a date, person, and tags to each page. You can then filter this information by date, or view it in a board format. Likewise, you can use the calendar to add deadlines, within these deadlines, you can expand the page to add information, and switch to ‘timeline’ view . This is perfect for implementing project management techniques when planning your dissertation.

Although this may sound complicated, there are many templates and resources to get you started . Notion is an ideal tool for covering all three aspects of dissertation planning from project and information management to note-taking of all kinds. Students have used Notion for literature reviews , thesis writing , long-term PhD planning , thesis management , and academic writing . The best part, these students not only share their systems, but have also created free templates to help you build your own system for research.

Asana is a project management and to-do list tool that uses boards, lists, timelines and calendars. If you’re someone who prefers using lists to organise your life and projects, Asana is ideal for you. You can use this tool to manage deadlines, reading progress, or break down your work into projects and sub-tasks. Asana can integrate with your calendar, which is perfect if you already use other calendar tools for organisation. If something like Notion is too overwhelming, using a mixture of tools with different purposes can be a more comfortable approach.

Genei is an AI-powered research tool for note-taking and literature management. Your research and reading material can be imported, and organised using projects and folders. For each file, genei produces an AI-powered summary, document outline, keyword list and overview. This tool also extracts key information such as tables, figures, and all the references mentioned. You can read through documents 70% faster but also, collect related articles by clicking on the items in the reference list. Genei can generate citations, and be used alongside other popular reference management tools, such as Zotero and Mendeley .

This tool is ideal for navigating information management and literature notes for your dissertation. You can compile notes across single documents or folders of documents using the AI-generated summaries. These notes remain linked to their original source, which removes the need for you to keep track of this information. If you find it hard to reword content, there’s also summarising and paraphrasing tools to help get you started. Genei is a great tool to use alongside project management solutions, such as Trello and Asana, and note-taking tools like Notion. You can define an efficient research and writing workflow using these range of tools, and make it easier to stay on top of your dissertation.

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When starting out on reading for your dissertation, you may feel a little overwhelmed with the amount of research out there related to your topic. This is normal!

Your first job is to start to make sense of this existing research, sketching out a map with your dissertation in the centre. Around you will be various ‘neighbourhoods’ or groups of literature that are connected in some way, perhaps by a shared theme or group of participants. You might also start to identify ‘points of interest’ - key texts, models or theories that need to be acknowledged in order for a reader to understand your approach to your research area.

In drawing this map, your aim is to identify the research gap or problem - an issue or question that you feel has not been fully addressed by existing studies. Remember, there is no expectation that you will have read absolutely everything on your subject, but you should be able to use the wide range of sources available to you to persuade the reader of the relevance and importance of your chosen topic.

Here are a few common approaches to finding the gap that might provide some inspiration for your own dissertation:

Chronological , tracing change and development over time. For example, in a study of contemporary attitudes to tattoos, you might start by looking at historical examples of tattooing in other cultures, mapping out a timeline of key trends and shifts in the practice over time.
Thematic , mapping out the reading around topics or themes that multiple papers have in common. If you are investigating stress and anxiety in higher education, you might start out by searching for literature on mental health in universities to establish the 'bigger picture' before zooming in on a specific topic.
Venn diagram , bringing together two otherwise distinct areas to find the literature that is common to both/bridges the gap. You may be working on a topic that is well-researched (stroke patient recovery) but adopting a new angle (from your perspective as a physiotherapist). Start by reading the literature in each area separately, fitting the papers into a Venn diagram that enables you to see where the closest links or overlaps between the two areas occur.
Context-based , where the literature is split based on which participants are involved or the geographical/cultural environment in which it was carried out. You might be interested in how Kenyan companies address fraud and financial corruption, and start your literature search by identifying examples and case studies from other countries and regions.
Research methods , where the literature tends to fall into different approaches to the same research problem. I f the focus of your dissertation is to apply and test a new method, such as a machine learning algorithm, you could start by identifying if and where a similar method has been used in existing research (a bottom-up approach to literature searching).

By reading widely in the early stages of your project, you should begin to get a sense of what research has already been conducted in your area, and where you fit into this map of research. For some people, there will be a clear gap or under explored topic in the research that their dissertation will aim to tackle or solve. Other projects may be less radical, focusing more on testing the transferability of an existing concept or study. By drawing on this existing research, you are justifying the relevance of your own dissertation project, showing how it contributes (even in small way) to research in your field.

Once you have identified a problem or gap in the literature, you need to begin thinking about you will address this in your research. Research questions help to focus your project by highlighting what you want to learn about your topic, as well as providing guidance about how your data will be collected and analysed.

For example:

RQ1: Do media texts improve access to learning for low attaining students? RQ2: Does exploring poetry through the lens of student interest positively affect motivation?

These research questions are effective as they give a clear indication of the research topic (media texts/student interest), participant group (low attaining students) and research measures (access to learning/motivation and engagement).

Whilst there isn't a perfect formula for writing research questions, here are some top tips:

Show the relevance of your topic - make it clear what your research is trying to achieve. Is it addressing a gap in the literature? Testing theory with a specific group? Analysing professional practice?
Demonstrate your project is achievable - whilst your research questions don't need to go into detail about your methods, you should try to show that your project is realistic, given your available time and resources. It is important to consider what types of data you are able to collect/access to answer your research questions.
Be analytical, not descriptive - a good research question generally guides you to analyse a problem; this means that words like 'How', 'Examine', and 'Evaluate' are more useful than words like 'what' or 'describe'.
Keep questions clear and focused - ultimately these questions act as guidance for how you will address the problem/gap you have identified

Research questions are not easy to write. They take time and require work: rarely will you stumble upon your research questions with ease. Instead, you start with a problem and refine your ideas until you have a workable way to research your area of interest.

Epistemology concerns the nature of knowledge and how we come to know what we know. It provides a philosophical grounding for considering what knowledge is possible and that how we determine that knowledge is adequate and legitimate. As such there are quite a range of epistemologies. Fortunately, it is unlikely that you will be expected to go into great detail about the epistemology of your research. It is however, important to consider what is accepted as 'knowledge' in your research.

It is likely that the epistemology of your research will either be positivistic or interpretivist , so it's worth considering the differences between them:

The positivist research philosophy understands phenomena through objective measurement , to collect data that can be used to develop generalisations and facts about the world.

By contrast, the interpretivist research philosophy views knowledge as socially constructed and therefore accepts multiple interpretations and subjective meanings.

Though you shouldn't become too worried about understanding this distinction, it is worth having some understanding of your research philosophy as this is likely to influence your chosen methodology, which will in turn affect the methods you use to collect your data ( more on this later!)

A table showing the assumptions we might make in research depending on our stance of positivism vs. interpretivism

Adapted from Alkhalil (2016)

Securing ethical approval for your project is a key step in the research process and must be in place before you begin collecting data. Research ethics are a set of rules and criteria that your research project must adhere to in order to protect the welfare of your participants and to ensure the integrity of your data and results. Although it is easy to see ethical approval as a barrier to the research process, it is an important process that encourages you to recognise how your research may impact the welfare and privacy of those involved.

Visit the University’s Ethics and Integrity webpages for information and guidance on Sheffield Hallam’s research ethics policy and ethical approval.

As well as securing ethical approval from the University’s ethics committee, you will also need to think about how you will ensure the data you collect remains private and confidential, and that your participants are fully informed and consent to the terms of your research. You can find a series of templates and forms to use during your research on the University’s ethics pages, includ ing participant information sheets, participant consent forms and documents related to risk assessment.

Check with your supervisor which forms are required as some departments have their own versions of the generic forms above. Aim to start the process early – many projects are delayed while researchers wait for ethical approval; the Student Ethics checklist is a good supporting document to use when planning this aspect of your research.

Methodology vs. Methods
Choosing your methods
Planning your procedure

Methodology is the plan of action for your research. Your choice of methodology will guide the methods you choose and provide a rationale for the design of your research.

Methods are the techniques and procedures that you engage in to collect data. It is important to provide comprehensive detail about your chosen methods; this helps to justify your chosen approach and demonstrate how your chosen method of data collection will enable you to answer your research questions.

Here's an example:

It is important to remember that you should demonstrate awareness of the limitations of both your chosen methodology and methods.

Ultimately, your methodology and methods are about demonstrating a clear justification for the overall design of your research and the methods you employed to collect your data. Furthermore, you need to d emonstrate an understanding of the limitations of your choices and the affect this may have upon your findings/conclusions/implications/claims to generalisability.

Your research methods are the tools that you will use to collect your data. These can either be quantitative, examining numerical data and using statistical tests to establish relationships, or qualitative, examining non-numerical data to seek an in-depth understanding of phenomena. The decision between quantitative and qualitative methods may be influenced by your methodology.

Your choice of methods will also depend on several other factors such as time, resources and knowledge. For example, whilst interviews allow you to collect very rich data, they are very time consuming to transcribe and analyse. Conversely, surveys may allow you to collect a much larger data set, but it is likely to be lacking in detail. It is important to recognise that there are strengths and weaknesses associated with any research method and it is your responsibility to consider how these factors support or inhibit your ability to answer your research questions.

Whilst not an exhaustive list, some of the most frequently used research methods include:

Interviews (Structured/Semi-structured/Unstructured)
Focus Groups
Secondary Data Analysis
Questionnaires/Surveys
Observation (Participant/Non-participant)
Measurement

If you find yourself stuck when it comes to choosing your research methods, reviewing the related literature can often be a helpful place to start. This is because research on topics related to your own project is likely to have been conducted using well-established research protocols, which are appropriate for studying the topic in question. Furthermore, reviewing the methods sections of related literature can often provide you with a handy guide about what to include in your methodology section when you come to writing up your research project.

Choosing your research methods is often about balancing realism and ambition ; don't be afraid of using your research project as an opportunity to learn how to use a new method, just remember that your project must also be completed within a limited timeframe, so it's important to consider if you have the necessary time and resources/support to develop the knowledge you need to successfully collect data using your chosen method.

It's really important to think about how you're actually going to collect your data. For example, if you've chosen to do interviews, you still have to decide on the type of interview, the questions you will ask and how long you want the interview to last. Planning this part of your project requires you to complete reading about your chosen method. This is important for two reasons:

Reading about your chosen method will help to ensure that you build your chosen method in the best way possible. This will look very different for every research project, and will be dependent on your topic, methodology and the problem/gap you are trying to address. Nevertheless, using literature as a guide will help to ensure that your project meets the standard of 'best practice' for whatever your chosen research method(s) is.
When it comes to writing up your project, it is important that you can demonstrate a theoretical grounding from the wider literature to support your choice of methodology and method(s).

Deciding on your research participants is a topic that is important to discuss with your supervisor in the early stages of your dissertation project , perhaps even in your first supervision meeting. The sooner you identify your research participants, the sooner you can begin to narrow the scope of your literature search and determine which studies will be most relevant to your aims and objectives.

This will also help you to begin to sketch out the story of your research - why are you interested in your chosen group, what will participating in your research look like for a participant, and how will they be implicated in your findings? It would be impossible for this guide to cover everything on how to identify, recruit and collect data from your research participants, but here are some key points to consider:

Start with the existing literature. If you’re undecided on who your participants should be, start by making notes on existing studies. You might aim to build on existing research - exploring a new variable with a well-researched participant group that you will aim to replicate in your own project. Alternatively, you might be drawn to expand existing research into a new pare by considering participants and populations you feel have been previously overlooked.
Draw on your networks. Be practical, thinking about potential participants that you can easily access and engage with in your project. These might be coursemates, university students, or communities you have worked with on placement. If you already know your participants, or belong to the group yourself, be sure to consider your positionality and think about the potential for research bias.
Be realistic about ethical approval. For UG and PGT dissertations, it is important to be realistic about who you will be able to involve in your research, and the unlikelihood that you will have the time to gain ethics approval for working with vulnerable communities or involving participants in sensitive topics. However, this is not to say that your research idea does not have potential, but you may need to think of a group of participants - perhaps one step removed from your topic of interest - that could be involved. For example, any direct work with children, unless you are already undertaking a school-based placement, is very unlikely to be approved. However, you could shift your focus onto parents or teachers. Similarly, sensitive topics such as mental health and disability will be difficult to address directly, but you could choose to interview support workers or university staff on the subject, or write an extended literature review that does not require you to generate primary data from working with participants.
Read up on selection and sampling techniques. Familiarise yourself with the different ways you can recruit participants to ensure a representative sample. For more information on sampling techniques, and their relative advantages and limitations, visit our SAGE Research Methods resource via the library.
Think about the logistics of recruiting and gathering data from participants . How will you reach out to participants and are you using multiple methods of communication, or relying entirely on online surveys or email interviews? Some communication methods may be easier for your participants to engage with than others - try to build this into your research design. You will also need to think about how you ensure data is anonymised and how you will keep track of the number of participants involved in your project if they are participating remotely.
Have a contingency plan. Reflect on the possible points of failure in your project and possible solutions for these. If your online survey fails to attract enough participants, can you run a second phase of data collection in person? What is your minimum number of participants needed to meet your research aims?
Set yourself a goal. Set an ideal sample size as well as a lower limit. Aim for the minimum in the time you have available - any extra participants would then be a bonus!
Share your findings . You will need to let your participants know how their data will be stored and how they can access the results of your project once it is completed. You can find guidance on this, and wider GDPR considerations, on the university's ethics pages.

It is important to consider how you will analyse the data you have collected. Furthermore, you should start to think about how the interpretation of your data will start to allow you to answer your research questions.

Your choice of analysis will vary greatly depending on your discipline and on whether you are using quantitative or qualitative research methods. In the case of quantitative research, you need to decide what statistical tests you are going to conduct and if there are any adjustments that you will need to make to avoid Type 1 or Type 2 errors. Likewise, if you are doing qualitative research you need to think about how the coding system that you will use to analyse your data and whether or not you will use any computer software to support your analysis.

Either way, you should ensure that you have the skills that you need to complete your chosen type of analysis or determine what reading/training you need to undertake!

What is a research proposal used for?

Your research proposal is an important step in the dissertation process as it allows you to determine whether there is an evidence base for your project and a need for your research to be conducted. The proposal allows you to identify a specific area or research problem, and to reflect on the practical steps you will need to complete in order to finish the dissertation. Your proposal should therefore make your research project appear achievable with the time and resources you have available. In some departments, the proposal will also be used to match your dissertation to an appropriate supervisor.

What should I include in the proposal?

Your proposal includes many of the same sections as a dissertation, but of course it is read with the understanding that this is a proposed project and that details may change. Remember, the proposal is about demonstrating that you know what the dissertation process will involve and that you have started to reflect on the practicalities of completing such a project.

Here are the key sections your proposal should include. Be sure to check this against your assessment criteria or module guide:

Working title Your title should outline a clear topic area and your research approach. Some common techniques include using a question (‘For more tips on what makes an effective title, visit this online guide.

Background and research aims Introduce your topic area, including definitions if helpful and appropriate. You should also include a bullet-point list of your research objectives (2-4 is a good number to include) or questions that you will aim to answer. It can also be helpful to include a short paragraph outlining what you hope to achieve and contribute to knowledge with your dissertation.

Literature review You should conduct a short literature review of around 750-1000 word that includes the following three sections:

Background information on your topic - Define key terms, signpost any issues or debates in the literature, introduce the research problem or question in its broadest terms.
Trends in the literature - Highlight key trends in existing research – summarise the main theories or concepts in the literature in your area. Situate your project in relation to these.
Identify a gap or research problem - Provide more detailed information on a focused aspect of the topic that your research will address. Identify the gap or show specifically what your research hopes to contribute – either for your participants, a theoretical development or a new methodological approach.

Methodology This will be a brief outline of your intended methods and procedure for data collection. This should be in the future tense and use cautious language where appropriate. Aim to include:

your overall methodology (quantitative/qualitative) and research design (case study, pilot study, experimental design);
your research methods and why they are appropriate for your proposed project ;
identify a participant group and consider how they will be recruited, along with approach to sampling;
how you intend to analyse the data and any tools/software required to complete this step;
acknowledge that you will obtain ethical approval for the study and address any ethical considerations you must take at this stage.

Research schedule (optional – check with your module leader) Outline key milestones in your project and identify short and medium-term deadlines. This could be presented in a table, as a monthly schedule or using a Gantt chart.

Bibliography Make sure you include a list of the references used in your research proposal, in APA format. This will not be included in the word count for the proposal.

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Last Updated: May 29, 2024 10:57 AM
URL: https://libguides.shu.ac.uk/researchprojects

Subject Guides

Academic writing: a practical guide

Dissertations.

Academic writing
The writing process
Academic writing style
Structure & cohesion
Criticality in academic writing
Working with evidence
Referencing
Assessment & feedback
Reflective writing
Examination writing
Academic posters
Feedback on Structure and Organisation
Feedback on Argument, Analysis, and Critical Thinking
Feedback on Writing Style and Clarity
Feedback on Referencing and Research
Feedback on Presentation and Proofreading

Dissertations are a part of many degree programmes, completed in the final year of undergraduate studies or the final months of a taught masters-level degree.

Introduction to dissertations

What is a dissertation.

A dissertation is usually a long-term project to produce a long-form piece of writing; think of it a little like an extended, structured assignment. In some subjects (typically the sciences), it might be called a project instead.

Work on an undergraduate dissertation is often spread out over the final year. For a masters dissertation, you'll start thinking about it early in your course and work on it throughout the year.

You might carry out your own original research, or base your dissertation on existing research literature or data sources - there are many possibilities.

What's different about a dissertation?

The main thing that sets a dissertation apart from your previous work is that it's an almost entirely independent project. You'll have some support from a supervisor, but you will spend a lot more time working on your own.

You'll also be working on your own topic that's different to your coursemate; you'll all produce a dissertation, but on different topics and, potentially, in very different ways.

Dissertations are also longer than a regular assignment, both in word count and the time that they take to complete. You'll usually have most of an academic year to work on one, and be required to produce thousands of words; that might seem like a lot, but both time and word count will disappear very quickly once you get started!

Find out more:

Key dissertation tools

Digital tools.

There are lots of tools, software and apps that can help you get through the dissertation process. Before you start, make sure you collect the key tools ready to:

use your time efficiently
organise yourself and your materials
manage your writing
be less stressed

Here's an overview of some useful tools:

Digital tools for your dissertation [Google Slides]

Setting up your document

Formatting and how you set up your document is also very important for a long piece of work like a dissertation, research project or thesis. Find tips and advice on our text processing guide:

University of York past Undergraduate and Masters dissertations

If you are a University of York student, you can access a selection of digitised undergraduate dissertations for certain subjects:

History
History of Art
Social Policy and Social Work

The Library also has digitised Masters dissertations for the following subjects:

Archaeology
Centre for Eighteenth-Century Studies
Centre for Medieval Studies
Centre for Renaissance and Early Modern Studies
Centre for Women's Studies
English and Related Literature
Health Sciences
History of Art
Hull York Medical School
Language and Linguistic Science
School for Business and Society
School of Social and Political Sciences

Dissertation top tips

Many dissertations are structured into four key sections:

introduction & literature review

There are many different types of dissertation, which don't all use this structure, so make sure you check your dissertation guidance. However, elements of these sections are common in all dissertation types.

Dissertations that are an extended literature review do not involve data collection, thus do not have a methods or result section. Instead they have chapters that explore concepts/theories and result in a conclusion section. Check your dissertation module handbook and all information given to see what your dissertation involves.

Introduction & literature review

The Introduction and Literature Review give the context for your dissertation:

What topic did you investigate?
What do we already know about this topic?
What are your research questions and hypotheses?

Sometimes these are two separate sections, and sometimes the Literature Review is integrated into the Introduction. Check your guidelines to find out what you need to do.

Literature Review Top Tips [YouTube] | Literature Review Top Tips transcript [Google Doc]

The Method section tells the reader what you did and why.

Include enough detail so that someone else could replicate your study.
Visual elements can help present your method clearly. For example, summarise participant demographic data in a table or visualise the procedure in a diagram.
Show critical analysis by justifying your choices. For example, why is your test/questionnaire/equipment appropriate for this study?
If your study requires ethical approval, include these details in this section.

Methodology Top Tips [YouTube] | Methodology Top Tips transcript [Google Doc]

More resources to help you plan and write the methodology:

The Results tells us what you found out .

It's an objective presentation of your research findings. Don’t explain the results in detail here - you’ll do that in the discussion section.

Results Top Tips [YouTube] | Results Top Tips transcript [Google Doc]

The Discussion is where you explain and interpret your results - what do your findings mean?

This section involves a lot of critical analysis. You're not just presenting your findings, but putting them together with findings from other research to build your argument about what the findings mean.

Discussion Top Tips [YouTube] | Discussion Top Tips transcript [Google Doc]

Conclusions are a part of many dissertations and/or research projects. Check your module information to see if you are required to write one. Some dissertations/projects have concluding remarks in their discussion section. See the slides below for more information on writing conclusions in dissertations.

Conclusions in dissertations [Google Slides]

The abstract is a short summary of the whole dissertation that goes at the start of the document. It gives an overview of your research and helps readers decide if it’s relevant to their needs.

Even though it appears at the start of the document, write the abstract last. It summarises the whole dissertation, so you need to finish the main body before you can summarise it in the abstract.

Usually the abstract follows a very similar structure to the dissertation, with one or two sentences each to show the aims, methods, key results and conclusions drawn. Some subjects use headings within the abstract. Even if you don’t use these in your final abstract, headings can help you to plan a clear structure.

Abstract Top Tips [YouTube] | Abstract Top Tips transcript [Google Doc]

Watch all of our Dissertation Top Tips videos in one handy playlist:

Research reports, that are often found in science subjects, follow the same structure, so the tips in this tutorial also apply to dissertations:

Other support for dissertation writing

Online resources.

The general writing pages of this site offer guidance that can be applied to all types of writing, including dissertations. Also check your department guidance and VLE sites for tailored resources.

Other useful resources for dissertation writing:

Appointments and workshops

There is a lot of support available in departments for dissertation production, which includes your dissertation supervisor, academic supervisor and, when appropriate, staff teaching in the research methods modules.

You can also access central writing and skills support:

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Last Updated: Apr 3, 2024 4:02 PM
URL: https://subjectguides.york.ac.uk/academic-writing

Library Guides

Dissertations 1: getting started: starting your dissertation.

Starting Your Dissertation
Choosing A Topic and Researching
Devising An Approach/Method
Thinking Of A Title
Writing A Proposal

What is a Dissertation?

A dissertation is a research project completed as part of an undergraduate or postgraduate degree. Typically, a dissertation will enable you to present your findings in response to a question that you propose yourself. It is probably the longest piece of academic work you will produce. At undergraduate level, word count requirements can range anywhere from 5,000 to 8,000 words while a Masters level dissertation can be 10,000 to 15,000 words long!

Why are you required to write a dissertation?

A dissertation is a core requirement of most university degrees.

The dissertation will enhance your employability. For instance, you will develop transferable skills in inter-personal communication, data collection and analysis, report writing and effective time-management.

While it is demanding, writing a dissertation is your chance to explore, in depth, a topic that interests you. Therefore, ensuring you choose a topic you are passionate about will make your experience more rewarding and even enjoyable!

Supervision Advice

A supervisor will be assigned to you to assist with guidance on how to prepare, produce and improve your dissertation.

The supervisor’s role is to:

Assist in the organisation of the project in the early stages of preparation

Advise you on the feasibility of what you plan to do

Advise on methods and ethics of your research

The supervisor is not expected to:

Proofread your work

Provide you with a topic or research question

Direct the research

Ensure that a dissertation is of sufficient quality to pass: this is your responsibility

To get the best out of your time with your supervisor, you should:

Check formal requirements early

Check arrangements for supervisions and how your supervisor likes to work

Organise regular supervision meetings and prepare work for each one

Let your supervisor know how you work best

Using Dissertation Marking Criteria

Your dissertation, like your previous assessments, will be marked against a set of assessment criteria which is published in your module or course handbook and posted on Blackboard.

Assessment criteria are intended to:

Ensure you meet the learning outcomes.

Help you understand how your work is assessed.

Allow tutors to focus their feedback. They will let you know what you are doing well and what needs improvement.

Dissertation assessment criteria usually specifies what the tutor expects in terms of:

Clarity: have you expressed your ideas clearly?

Relevance: does your work fit into/fill a gap in existing research/literature on similar topics?

Originality: does it offer a fresh perspective on a topic?

Meeting course requirements: does it meet the word count / deadlines, for example?

Before starting your dissertation, it is essential that you check what is expected of you and how your work will be graded. It is also useful to regularly check what you have written every few weeks and after you have finished to see if you are on track to meet the assessment criteria.

First Steps

Ready to get started but uncertain how to begin? These are normally the first steps of dissertation writing: 

Choose a topic

Conduct a literature search

Devise research question(s) / hypotheses

Devise your approach (e.g. if undertaking primary research, you will need to devise your methodology, methods, etc.)

Think of a title

Plan your time

Write a proposal (if requested)

These steps are addressed in the tabs of this guide.

Next: Choosing A Topic and Researching >>
Last Updated: Aug 1, 2023 2:36 PM
URL: https://libguides.westminster.ac.uk/starting-your-dissertation

CONNECT WITH US

How to Write a Master's Thesis: A Guide to Planning Your Thesis, Pursuing It, and Avoiding Pitfalls

#scribendiinc

Part 1: Initial Considerations

Who needs to write a master’s thesis.

Thesis writing is one of the more daunting challenges of higher education. That being said, not all master's students have to write a thesis. For example, fields that place a stronger emphasis on applied knowledge, such as nursing, business, and education, tend to have projects and exams to test students on the skills and abilities associated with those fields. Conversely, in disciplines that require in-depth research or highly polished creative abilities, students are usually expected to prove their understanding and independence with a thesis.

What's Your Goal?

Do you want to write a thesis? The process is a long one, often spanning years. It's best to know exactly what you want before you begin. Many people are motivated by career goals. For example, hiring managers may see a master's degree as proof that the candidate is an expert within their field and can lead, motivate, and demonstrate initiative for themselves and others. Others dream of earning their doctorate, and they see a master's degree as a stepping stone toward their Ph.D .

No matter what your desired goal is, you should have one before you start your thesis. With your goal in mind, your work will have a purpose, which will allow you to measure your progress more easily.

Major Types of Theses

Once you've carefully researched or even enrolled in a master's program—a feat that involves its own planning and resources —you should know if you are expected to produce a quantitative (which occurs in many math and science programs), qualitative (which occurs in many humanities programs), or creative (which occurs in many creative writing, music, or fine arts programs) thesis.

Time and Energy Considerations

Advanced degrees are notoriously time and energy consuming. If you have a job, thesis writing will become your second job. If you have a family, they will need to know that your thesis will take a great deal of your attention, energy, and focus.

Your studies should not consume you, but they also should not take a back seat to everything else. You will be expected to attend classes, conduct research, source relevant literature, and schedule meetings with various people as you pursue your master's, so it's important to let those you care about know what's going on.

As a general note, most master's programs expect students to finish within a two-year period but are willing to grant extra time if requested, especially if that time is needed to deal with unexpected life events (more on those later).

Part 2: Form an Initial Thesis Question, and Find a Supervisor

When to begin forming your initial thesis question.

Some fields, such as history, may require you to have already formed your thesis question and to have used it to create a statement of intent (outlining the nature of your research) prior to applying to a master’s program. Others may require this information only after you've been accepted. Most of the time, you will be expected to come up with your topic yourself. However, in some disciplines, your supervisor may assign a general research topic to you.

Overall, requirements vary immensely from program to program, so it's best to confirm the exact requirements of your specific program.

What to Say to Your Supervisor

You will have a supervisor during your master's studies. Have you identified who that person will be? If yes, have you introduced yourself via email or phone and obtained information on the processes and procedures that are in place for your master's program? Once you've established contact, request an in-person meeting with him or her, and take a page of questions along with you. Your questions might include:

Is there a research subject you can recommend in my field?
I would like to pursue [target research subject] for my thesis. Can you help me narrow my focus?
Can you give me an example of a properly formatted thesis proposal for my program?

Don't Be Afraid to Ask for Help (to a Degree)

Procedures and expectations vary from program to program, and your supervisor is there to help remove doubt and provide encouragement so you can follow the right path when you embark on writing your thesis. Since your supervisor has almost certainly worked with other graduate students (and was one at some point), take advantage of their experience, and ask questions to put your mind at ease about how to write a master’s thesis.

That being said, do not rely too heavily on your supervisor. As a graduate student, you are also expected to be able to work independently. Proving your independent initiative and capacity is part of what will earn you your master's degree.

Part 3: Revise Your Thesis

Read everything you can get your hands on.

Whether you have a question or need to create one, your next step is simple and applies to all kinds of theses: read.

Seek Out Knowledge or Research Gaps

Read everything you can that relates to the question or the field you are studying. The only way you will be able to determine where you can go is to see where everyone else has been. After you have read some published material, you will start to spot gaps in current research or notice things that could be developed further with an alternative approach. Things that are known but not understood or understood but not explained clearly or consistently are great potential thesis subjects. Addressing something already known from a new perspective or with a different style could also be a potentially valuable project. Whichever way you choose to do it, keep in mind that your project should make a valuable contribution to your field.

Talk with Experts in Your Field (and Don't Be Afraid to Revise Your Thesis)

To help narrow down your thesis topic, talk to your supervisor. Your supervisor will have an idea of what is current in your field and what can be left alone because others are already working on it. Additionally, the school you are attending will have programs and faculty with particular areas of interest within your chosen field.

On a similar note, don't be surprised if your thesis question changes as you study. Other students and researchers are out there, and as they publish, what you are working on can change. You might also discover that your question is too vague, not substantial enough, or even no longer relevant. Do not lose heart! Take what you know and adjust the question to address these concerns as they arise. The freedom to adapt is part of the power you hold as a graduate student.

Part 4: Select a Proposal Committee

What proposal committees are and why they're useful.

When you have a solid question or set of questions, draft a proposal.

You'll need an original stance and a clear justification for asking, and answering, your thesis question. To ensure this, a committee will review your thesis proposal. Thankfully, that committee will consist of people assigned by your supervisor or department head or handpicked by you. These people will be experts who understand your field of study and will do everything in their power to ensure that you are pursuing something worthwhile. And yes, it is okay to put your supervisor on your committee. Some programs even require that your supervisor be on your committee.

Just remember that the committee will expect you to schedule meetings with them, present your proposal, respond to any questions they might have for you, and ultimately present your findings and thesis when all the work is done. Choose those who are willing to support you, give constructive feedback, and help address issues with your proposal. And don't forget to give your proposal a good, thorough edit and proofread before you present it.

How to Prepare for Committee Meetings

Be ready for committee meetings with synopses of your material for committee members, answers for expected questions, and a calm attitude. To prepare for those meetings, sit in on proposal and thesis defenses so you can watch how other graduate students handle them and see what your committee might ask of you. You can even hold rehearsals with friends and fellow students acting as your committee to help you build confidence for your presentation.

Part 5: Write Your Thesis

What to do once your proposal is approved.

After you have written your thesis proposal and received feedback from your committee, the fun part starts: doing the work. This is where you will take your proposal and carry it out. If you drafted a qualitative or quantitative proposal, your experimentation or will begin here. If you wrote a creative proposal, you will now start working on your material. Your proposal should be strong enough to give you direction when you perform your experiments, conduct interviews, or craft your work. Take note that you will have to check in with your supervisor from time to time to give progress updates.

Thesis Writing: It's Important to Pace Yourself and Take Breaks

Do not expect the work to go quickly. You will need to pace yourself and make sure you record your progress meticulously. You can always discard information you don't need, but you cannot go back and grab a crucial fact that you can't quite remember. When in doubt, write it down. When drawing from a source, always create a citation for the information to save your future self time and stress. In the same sense, you may also find journaling to be a helpful process.

Additionally, take breaks and allow yourself to step away from your thesis, even if you're having fun (and especially if you're not). Ideally, your proposal should have milestones in it— points where you can stop and assess what you've already completed and what's left to do. When you reach a milestone, celebrate. Take a day off and relax. Better yet, give yourself a week's vacation! The rest will help you regain your focus and ensure that you function at your best.

How to Become More Comfortable with Presenting Your Work

Once you start reaching your milestones, you should be able to start sharing what you have. Just about everyone in a graduate program has experience giving a presentation at the front of the class, attending a seminar, or watching an interview. If you haven't (or even if you have), look for conferences and clubs that will give you the opportunity to learn about presenting your work and become comfortable with the idea of public speaking. The more you practice talking about what you are studying, the more comfortable you'll be with the information, which will make your committee defenses and other official meetings easier.

Published authors can be called upon to present at conferences, and if your thesis is strong, you may receive an email or a phone call asking if you would share your findings onstage.

Presenting at conferences is also a great way to boost your CV and network within your field. Make presenting part of your education, and it will become something you look forward to instead of fear.

What to Do If Your Relationship with Your Supervisor Sours

A small aside: If it isn't already obvious, you will be communicating extensively with others as you pursue your thesis. That also means that others will need to communicate with you, and if you've been noticing things getting quiet, you will need to be the one to speak up. Your supervisor should speak to you at least once a term and preferably once a week in the more active parts of your research and writing. If you give written work to your supervisor, you should have feedback within three weeks.

If your supervisor does not provide feedback, frequently misses appointments, or is consistently discouraging of your work, contact your graduate program advisor and ask for a new supervisor. The relationship with your supervisor is crucial to your success, especially if she or he is on your committee, and while your supervisor does not have to be friendly, there should at least be professional respect between you.

What to Do If a Crisis Strikes

If something happens in your life that disrupts everything (e.g., emotional strain, the birth of a child, or the death of a family member), ask for help. You are a human being, and personal lives can and do change without warning. Do not wait until you are falling apart before asking for help, either. Learn what resources exist for crises before you have one, so you can head off trauma before it hits. That being said, if you get blindsided, don't refuse help. Seek it out, and take the time you need to recover. Your degree is supposed to help you become a stronger and smarter person, not break you.

Part 6: Polish and Defend Your Master's Thesis

How to write a master’s thesis: the final stages.

After your work is done and everything is written down, you will have to give your thesis a good, thorough polishing. This is where you will have to organize the information, draft it into a paper format with an abstract, and abbreviate things to help meet your word-count limit. This is also where your final editing and proofreading passes will occur, after which you will face your final hurdle: presenting your thesis defense to your committee. If they approve your thesis, then congratulations! You are now a master of your chosen field.

Conclusion and Parting Thoughts

Remember that you do not (and should not) have to learn how to write a master’s thesis on your own. Thesis writing is collaborative, as is practically any kind of research.

While you will be expected to develop your thesis using your own initiative, pursue it with your own ambition, and complete it with your own abilities, you will also be expected to use all available resources to do so. The purpose of a master's thesis is to help you develop your own independent abilities, ensuring that you can drive your own career forward without constantly looking to others to provide direction. Leaders get master's degrees. That's why many business professionals in leadership roles have graduate degree initials after their last names. If you already have the skills necessary to motivate yourself, lead others, and drive change, you may only need your master's as an acknowledgement of your abilities. If you do not, but you apply yourself carefully and thoroughly to the pursuit of your thesis, you should come away from your studies with those skills in place.

A final thought regarding collaboration: all theses have a section for acknowledgements. Be sure to say thank you to those who helped you become a master. One day, someone might be doing the same for you.

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More From Forbes

Is your research plan inclusive 3 ways to check.

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Fake Dictionary, definition of the word research.

Despite the best of intentions, researchers tend to design plans that reflect their own identities and biases and can inadvertently center themselves in research design. Oftentimes, that might mean leaving out historically marginalized groups in research design. To serve all people inclusively, it's important to research all people’s needs inclusively.

In my interview with Dr. Varina Michaels, founder and director of Paisley Group and executive director of Women of Colour Australia , a leading not-for-profit that advocates for, supports and strengthens the lives and experiences of women of color, she recommended starting with these questions when talking with people who want to be more inclusive with their research:

Who are the communities you are trying to serve?
What are their needs?
How do you know?

The last question is especially powerful. We tend to make assumptions about groups, especially ones that we are not part of, based on shortcut stereotypes or assumptions that have been passed down over time. Because most white people still live in highly segregated areas where they don't interact with as many people of color, they might default to false stereotypes and outdated assumptions due to their lack of direct lived experiences.

Samsung Documents Confirm Missing Galaxy Z Fold 6 Feature

World no 1 djokovic survives 5 set epic to advance in french open match that ends after 3 am, apple insider details an expensive iphone pro decision, establish an inclusive research plan from the start.

Research planning starts before the research starts. Michaels recommends that before conducting research, you get feedback from participants on the initial research plan:

Is this area important or should we spend our time somewhere else?
Are the questions culturally appropriate and what could we be asking to be most accessible?
Did we maximize the impact of your time and accurately represent you?

Settings also matter for inclusive research design. Michaels emphasizes, “If the same person takes the survey in different settings, you get different outcomes.” Different settings may signal different levels of safety or have different distractions, especially for historically marginalized people. It is critical to ensure anonymity in the research design and space for candid responses. There's no point to doing the research if people aren't going to be honest about their perceptions.

Center Women of Color in Inclusive Research Design

As the saying goes, “rising tides lift all boats.” When research focuses on the most marginalized people first, we create more opportunities for inclusion for the general population. People with intersectional identities, such as women of color, often bring a diverse lens, fresh perspectives and innovative thinking to the research because their experiences are unique.

As Michaels shares, “The most common response from women of color is to let the work speak and not my race, color, or gender.” When their voices are centered, others are uplifted.

“People cannot just take one cultural lens in a survey—that does not fully reflect their full human identity. That is why it is important to take their full human complexity into the research design,” Michaels comments. When we consider the dominant group's perspective in research design, we leave out a vast array of other innovative solutions and ideas that everyone can benefit from.

By addressing the needs of those who face the greatest barriers, researchers can create interventions and policies that lift everyone up. It's a reminder that true inclusivity requires a commitment to justice and equity for all.

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Great Retirement Planning Tools and Software for 2023

Use these top-rated methods to create and follow a retirement savings plan.

Retirement Planning Tools and Software

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The right fit will depend on how deep of a dive you want to take into your retirement plan.

If you’re looking for ways to track your savings and financially map out your retirement years, there are many digital options available. Some are free, while others come at a cost or charge ongoing subscription fees. The right fit will depend on how deep of a dive you want to take into your retirement plan, as certain tools offer a great overview, while others walk you through every step at a very detailed level.

The best retirement planning tools and software include:

Betterment App.
Charles Schwab Retirement Calculator.
Retire Inspired Quotient Tool.
Fidelity Retirement Score.
Stash Retirement Calculator.
The Complete Retirement Planner.
NewRetirement Calculator.
Playing With Fire Retirement Calculator.
WealthTrace Retirement Planning Software.

Here is a breakdown of these options, along with information regarding their cost and top features.

Betterment App

Betterment offers to help you set up a retirement plan. After creating an account and sharing some information about yourself, where you live and your finances, you can receive help with saving for retirement , investing toward a goal and planning for retirement. With the app, you can check your spending, track your net worth and make changes as your lifestyle and needs change. Betterment’s stocks and bonds investment advice can be accessed for 0.25% a year or $4 a month, depending on your account balance.

Charles Schwab Retirement Calculator

Charles Schwab offers a free retirement savings calculator that will tell you if you are saving enough to cover your estimated annual retirement expenses. The calculator collects information from you, including your current age, planned retirement age and investment style. You also enter your current income, amount saved for retirement and monthly savings. The calculator asks when you plan to start receiving Social Security benefits and how much you plan to spend each year in retirement. The tool then provides a summary of your projected retirement savings, along with the savings needed for retirement. It offers suggestions on what to change, such as your retirement age or annual contributions, to meet your savings needs by the time you retire.

Retire Inspired Quotient (R:IQ) Tool

You’ll be asked to describe your retirement dream with the R:IQ tool, which is free. You’ll also note your current income, the monthly income you'll likely need during retirement, how many years until you plan to retire and how much you’ve saved so far. The R:IQ tool allows you to then assess how much you can expect to have in retirement based on your current investments. It also shows how much you will need to save to reach your retirement goals. The tool can be used to set savings goals for each month that will enable you to live out your retirement dream.

Fidelity Retirement Score

Use this free tool to get a quick assessment of your savings strategy. You answer six questions about your age, income, current saved amount, monthly savings, expected retirement lifestyle and your investment style. The tool will give you a score based on your responses. You can also see what happens to your score if you change certain factors like your monthly savings, standard of living in retirement or retirement age.

Empower provides access to an investing platform and financial management tools. You can link your accounts to the planner so it can analyze your savings, net worth and spending habits. The investment minimum is set at $100,000 and there are fees included. If you have less than $1 million invested, you can expect to pay fees of 0.89%. You can use the retirement planner feature to see your expected income from Social Security and other sources, and how changes might impact those figures. You can tap financial advisors to discuss and set goals, and then track your progress toward those milestones.

Stash Retirement Calculator

With the free retirement calculator at Stash, you can fill in the blanks to note how old you are, when you plan to retire , how much you earn each year before taxes, how much you’ve saved and the amount you’re currently putting toward retirement every month. Based on this information, the tool shows you how much money you can expect to have in retirement and how much you are likely to need. These two figures are displayed graphically to contrast the amount you’re on track to have with the amount that Stash advises you accumulate based on your entered data. The calculator also includes an analysis of your current savings strategy and resources to learn more about your retirement financial needs.

How Long Will Your Retirement Savings Last?

This free calculator estimates how far your retirement savings and income might last.

The Complete Retirement Planner

At $89.99, this planner allows you to create a customized and comprehensive financial plan for before and after retirement. It includes information on inflation, including a separation between general inflation and health care inflation to forecast retirement expenses. If you’re married, it allows annual amounts to be entered for each spouse in different categories, including multiple income sources, health savings accounts, traditional 401(k) and IRA contributions, investment return rates and Social Security income. You can use it to evaluate which age you want to start taking distributions from a 401(k) or IRA. There are integrated notes on complex topics like Medicare costs, Social Security benefits and common tax laws. The planner shows total income versus total expenses each year so that you can track cash flow.

NewRetirement Calculator

If you’re wondering how much you'll need to retire, NewRetirement helps you estimate your retirement income, when you’ll be able to retire, the amount of savings you need and your overall net worth. With this free retirement calculator, you can also look at what-if scenarios to see how a few changes in timing and savings can impact your retirement lifestyle. For instance, you can observe what would happen to your finances if you work part time for three additional years past your currently planned retirement age and receive 50% of your current salary.

Playing With Fire Retirement Calculator

If you’re thinking of retiring early , this free calculator shows you when you’ll be able to achieve financial independence. You need to enter your age, annual income, annual expenses, current net worth, how your assets are allocated and your expected rate of return on investments. You can then make changes to review how additional savings or other lifestyle changes could allow you to retire even earlier.

WealthTrace Retirement Planning Software

This planning software is easy to use and lets you see a detailed view of your financial and retirement situation. After you import and link accounts, the software will automatically update every day, so your balances will remain current. You can evaluate your funds for retirement, see when your resources will run out and have a WealthTrace expert guide you through your plan online. You’ll also be able to run different scenarios to see how to overcome financial challenges or other life twists. The basic individual plan starts at $229 a year.

By entering a few details about your personal finances and plans, Titan’s calculator will project how much you’ll need in retirement based on where you currently stand. It uses historical average growth rates to create an estimated rate of return for you, although you can adjust the rate if your investment strategy is more aggressive or conservative. The tool also assumes your salary increases by about 2% each year, along with an inflation rate of 3%. After evaluating your finances, it shows you how close you are to reaching your goals. If you sign up to start investing, you’ll need a minimum of $500 in your account, and fees depend on your investment types and balances.

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Market Research

Business planning, website development, product or service selection, marketing and promotion, is it a good idea to start an online business, can i start an online business with $100, what are different types of online marketing strategies, the bottom line.

Small Business
How to Start a Business

How to Start an Online Business: A Step-by-Step Guide

Crafting a Winning Business Plan: Setting Goals and Strategies

Katie Miller is a consumer financial services expert. She worked for almost two decades as an executive, leading multi-billion dollar mortgage, credit card, and savings portfolios with operations worldwide and a unique focus on the consumer. Her mortgage expertise was honed post-2008 crisis as she implemented the significant changes resulting from Dodd-Frank required regulations.

How to Start a Business: A Comprehensive Guide and Essential Steps
How to Do Market Research, Types, and Example
Marketing Strategy: What It Is, How It Works, How To Create One
Marketing in Business: Strategies and Types Explained
What Is a Marketing Plan? Types and How to Write One
Business Development: Definition, Strategies, Steps & Skills
Business Plan: What It Is, What's Included, and How to Write One
Small Business Development Center (SBDC): Meaning, Types, Impact
How to Write a Business Plan for a Loan
Business Startup Costs: It’s in the Details
Startup Capital Definition, Types, and Risks
Bootstrapping Definition, Strategies, and Pros/Cons
Crowdfunding: What It Is, How It Works, and Popular Websites
Starting a Business with No Money: How to Begin
A Comprehensive Guide to Establishing Business Credit
Equity Financing: What It Is, How It Works, Pros and Cons
Best Startup Business Loans
Sole Proprietorship: What It Is, Pros & Cons, and Differences From an LLC
Partnership: Definition, How It Works, Taxation, and Types
What is an LLC? Limited Liability Company Structure and Benefits Defined
Corporation: What It Is and How to Form One
Starting a Small Business: Your Complete How-to Guide
Starting an Online Business: A Step-by-Step Guide CURRENT ARTICLE
How to Start Your Own Bookkeeping Business: Essential Tips
How to Start a Successful Dropshipping Business: A Comprehensive Guide

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If you want to get into the online business game, it’s a good time to start. The COVID-19 pandemic reshaped online consumer spending, including how people shop online and how they research products.

Today, 76% of Americans buy products online. Furthermore, roughly a third of people purchase items online weekly. From setting up an ecommerce business to offering web design services, there are countless avenues to explore as an entrepreneur.

Below, we’ll walk through each step to building an online business.

Key Takeaways

When starting an online business, comprehensive market research is critical for identifying your target audience and learning how to resonate with your customers and understand their needs.
Creating a business plan is an important step for outlining your business goals. It also includes your product description, target market, and financial projections, among other core components.
Building your website involves setting up a domain name, finding a hosting company, and designing a strong website with consistent branding that allows your customers to navigate it intuitively.
Choosing the right product or service to sell is essential. It’s important to think about how you’re addressing an unmet need.
Several digital marketing strategies can be utilized, from content marketing to paid advertising, to help your business grow.

Successful online entrepreneurs study hard in order to have a thorough understanding of their market. This is important for knowing exactly how to reach your target market , because these are the people who will buy your products and drive your business growth.

At its core, market research is about understanding your customers’ needs, pain points, and solutions. It is designed to help your business better meet these needs.

Steps to Conduct Market Research

Market research involves understanding key aspects of your current and future customers. To get a clear sense of your target market, outline the characteristics of your audience—for example, age, location, gender, income, job title, and key pain points.

Once you have identified your target audience, conduct research on the following topics, which will tell you about how they make decisions and how you can better position your business:

What are the challenges that your target market faces?
Where do they research a given product or service?
What are their views on pricing for this product or service?
What factors influence their decision to make a purchase?
Who are your competitors?

To put this market research into action, there are a number of different avenues you can take:

Focus groups
Competitive analysis
Brand awareness research
Market segmentation research

Consider the following questions that may be asked in an interview or focus group to learn more about your audience:

“How do you search for that product?”
“How useful was it?”
“What words do you use when you search on Google?”

When you have completed your market research, identify what you have learned as well as your next steps based on these insights.

Creating a business plan is a key first step for all business owners . It is important for companies looking to secure funding resources. It also serves as a blueprint to summarize your key business objectives and goals.

To write a business plan , incorporate these eight main sections, which are often found in traditional templates:

Executive summary : This is typically a one-page section that explains your objectives and includes your mission statement, core team, and why your company is positioned for success.
Company description : This describes what you offer, your competitive advantages, and your business goals.
Market analysis : This is where you explain your target market, market size, market trends, and competitive landscape.
Organization and management : Explain who is working on your team and their professional background and experience.
Service or product line : Describe the product or service you are offering, including any copyright or plans for patenting.
Marketing and sales : Discuss your marketing and sales strategy. Discuss your pricing, key metrics, and sales plan.
Funding request : If you are a company looking for funding, here is where you outline the capital you are requesting and where it will be allocated.
Financial projections : Include projections for your company’s revenue and expenses. Consider including an income statement, balance sheet, and cash flow statement in this section.

A business plan is important because it helps clarify your action points, who you are, and what you offer, all in a coherent template.

Getting your business online is the next key step. In an ever-changing environment, it is important to know the tools, trends, and strategies for building a strong online presence to allow your business to grow.

Registering Your Domain

The first step is registering your name, or your website address. This can be in the form of your business name “.com.” To purchase your domain name, you can go to sites like GoDaddy or Namecheap . If you decide to build your website using WordPress, you will need to use a site such as these to host your website.

Web Hosting Companies

Alternatively, you can buy your domain name at a hosting company. These are companies like Shopify , Wix , or Amazon Web Services , that may also offer tools to build your website and release content on them.

Website Design

A well-designed website is important for many reasons. Using a website builder, such as Mailchimp or Squarespace , can allow you to choose a theme, customize your pages, create relevant content, and set up a payment page.

Other key aspects of your website design include its functionality, simplicity, and ease of use. Allowing your potential customers to navigate the site intuitively will be key to their experience. Brand consistency—in your logo, colors, and typeface, for example—is also key to creating a unified brand.

Another essential part of website design is its mobile application. You’ll want to ensure that your website runs smoothly on mobile, that images load properly, that the text is legible, and that buttons are intuitive to click.

This step focuses on how to choose the right product or service to sell. At the heart of this choice is the goal of solving a customer’s problem. But there are a number of strategies you can use to identify your product idea.

For example, you might consider analyzing companies with high-profit margins, products that align with your passion, burgeoning trends, items trending on online marketplaces, and/or customer reviews.

With this in mind, analyze how this product will get to your customers. Additionally, you may consider products that are not available in stores in your local market but are offered in communities such as Europe or Japan, for example.

Marketing strategy and promotion is an essential driver of business growth. As the digital landscape evolves, it’s important to have an effective marketing plan that resonates with changing consumer preferences and needs.

Here are questions that companies can consider as they create their marketing strategy, navigating today’s environment:

Impact, value, and growth : What are the goals and key performance indicators (KPIs) that will measure success for your business? How will you explain the value that the business provides to its customers and/or society? Create an “elevator speech”—a 30-second description of what you offer and why it’s special.
Customer need and brand promise : How does the brand meet a customer’s need through its products and services?
Customer experience : How will the business deliver the best experiences at each stage of the customer journey?
Organizational model : How will the business operate to serve the customer with the most impact?

These will help you understand what types of strategies can have real impact.

Types of Marketing Strategies

Consider the following digital marketing strategies that can be used for your online business:

Email marketing
Social media marketing
Paid advertising
Search engine optimization (SEO)
Content marketing
Influencer marketing

Each of these presents a different way to reach your target audience, drive conversions, or build brand awareness, depending on your marketing goals.

You need to determine that for yourself. But before starting an online business, it’s important to assess the time, investment, and resources you’ll need to get it off the ground. While the barrier to entry can be quite low, it’s worth considering your goals and strategies for making it a reality.

However, compared with starting up a traditional brick-and-mortar business, the risks of launching an online business may be reduced due to lower upfront costs such as rent, staff, and materials, among others.

The short answer: yes. While it depends on the type of business you hope to pursue, there are many ways to set up an online business at very little cost. For example, you could offer your services doing freelance work, photography, bookkeeping, or personal training. The primary costs involved include setting up your business website, which can cost as little as $2 to $20 each year with companies such as GoDaddy.

There are a number of digital marketing strategies that online businesses can use, such as content marketing, email marketing, paid advertising, SEO, and influencer marketing. Each of these strategies can be useful, depending on your product and goals.

Starting an online business can be a powerful way to launch a new product or service while reaching a wider audience. With market research, a solid business plan, a strong website, and a digital marketing strategy, you can get started in growing your company effectively. As customers increasingly make decisions virtually, building an online business is vital to any business owner’s success.

Pew Research Center. “ For Shopping, Phones Are Common and Influencers Have Become a Factor—Especially for Young Adults .”

U.S. Small Business Administration. “ Market Research and Competitive Analysis .”

U.S. Small Business Administration. “ Write Your Business Plan .”

Ogilvy. “ Getting Future Ready with Marketing Transformation ,” Page 15.

GoDaddy. “ How Much Does a Domain Name Cost? Find Out! ”

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Planning dissertation
How To Write An Essay Plan
How to Make a Perfect Dissertation Plan [ Step by Step Guide ]
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How to Write a Dissertation Abstract in 2024
How to Plan Your Dissertation Properly

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How to Write Research Proposal
Dissertation Tutorial: Primary Research
How to Manage The Dissertation Process in Record Time #dissertationcoach #phd
5 Creative Tips to Write your Thesis Faster & Professional
Planning your UG / PGT dissertation
How to Write a Research Methodology for a Dissertation or Thesis?

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PDF Dissertation Planner: step-by-step
Dissertation Planner: step-by-step. This planner is designed to help you through all the stages of your dissertation, from starting to think about your question through to final submission. At each stage there are useful prompts to help you plan your work and manage your time.
How To Write A Dissertation Or Thesis
Craft a convincing dissertation or thesis research proposal. Write a clear, compelling introduction chapter. Undertake a thorough review of the existing research and write up a literature review. Undertake your own research. Present and interpret your findings. Draw a conclusion and discuss the implications.
Dissertations 1: Getting Started: Planning
To organise your time, you can try the following: Break down the dissertation into smaller stages to complete (e.g., literature search, read materials, data collection, write literature review section…). Create a schedule. Working backwards from your deadline, decide when you will complete each stage. Set aside time to regularly work on the ...
Dissertation Structure & Layout 101 (+ Examples)
Time to recap…. And there you have it - the traditional dissertation structure and layout, from A-Z. To recap, the core structure for a dissertation or thesis is (typically) as follows: Title page. Acknowledgments page. Abstract (or executive summary) Table of contents, list of figures and tables.
How to Write a Dissertation or Thesis Proposal
When starting your thesis or dissertation process, one of the first requirements is a research proposal or a prospectus. It describes what or who you want to examine, delving into why, when, where, and how you will do so, stemming from your research question and a relevant topic. The proposal or prospectus stage is crucial for the development ...
How to Write a Dissertation: Step-by-Step Guide
Dissertations typically include a literature review section or chapter. Create a list of books, articles, and other scholarly works early in the process, and continue to add to your list. Refer to the works cited to identify key literature. And take detailed notes to make the writing process easier.
What Is a Dissertation?
A dissertation is a long-form piece of academic writing based on original research conducted by you. It is usually submitted as the final step in order to finish a PhD program. Your dissertation is probably the longest piece of writing you've ever completed. It requires solid research, writing, and analysis skills, and it can be intimidating ...
How to Write a Dissertation Proposal
Table of contents. Step 1: Coming up with an idea. Step 2: Presenting your idea in the introduction. Step 3: Exploring related research in the literature review. Step 4: Describing your methodology. Step 5: Outlining the potential implications of your research. Step 6: Creating a reference list or bibliography.
How to Write a Dissertation
The structure of a dissertation depends on your field, but it is usually divided into at least four or five chapters (including an introduction and conclusion chapter). The most common dissertation structure in the sciences and social sciences includes: An introduction to your topic. A literature review that surveys relevant sources.
Planning your dissertation
A dissertation is an extended piece of written work which communicates the results of independent research into a topic of your own choice. At one level all dissertations ask you to do broadly the same things: Formulate a clear question that your dissertation seeks to answer. Review the relevant literature in your field.
Dissertation Strategies
Design a productivity alliance with your colleagues. Dissertation writing can be lonely, but writing with friends, meeting for updates over your beverage of choice, and scheduling non-working social times can help you maintain healthy energy. See our tips on accountability strategies for ideas to support each other.
Thesis and Dissertation: Getting Started
Thesis and Dissertation: Getting Started. The resources in this section are designed to provide guidance for the first steps of the thesis or dissertation writing process. They offer tools to support the planning and managing of your project, including writing out your weekly schedule, outlining your goals, and organzing the various working ...
A Guide to Dissertation Planning: Tips, Tools and Templates
To get prepared, you can do two things: First, start your preliminary readings and research to define a topic and methodology. You can do this in summer or during the first few weeks of university but the sooner, the better. ... Project Management and Planning ‍ Your dissertation is a project that requires both long and short-term planning.
Planning your research
Online study guides for every stage of your research project, from planning to writing up. Also includes advice on writing a remote dissertation while social distancing measures are in place. Toggle navigation. MyHallam; ... When starting out on reading for your dissertation, you may feel a little overwhelmed with the amount of research out ...
A Beginner's Guide to Starting the Research Process
Step 1: Choose your topic. First you have to come up with some ideas. Your thesis or dissertation topic can start out very broad. Think about the general area or field you're interested in—maybe you already have specific research interests based on classes you've taken, or maybe you had to consider your topic when applying to graduate school and writing a statement of purpose.
Academic writing: a practical guide
A dissertation is usually a long-term project to produce a long-form piece of writing; think of it a little like an extended, structured assignment. In some subjects (typically the sciences), it might be called a project instead. Work on an undergraduate dissertation is often spread out over the final year. For a masters dissertation, you'll ...
Planning a dissertation: the dos and don'ts
Managing your time and staying organised. An essential component of producing a great dissertation plan is good time management. You must be able to manage your time effectively. This can be done through the adoption of two specific time management strategies: the macro-management of time, and the micro-management of time.
Dissertations 1: Getting Started: Starting Your Dissertation
Before starting your dissertation, it is essential that you check what is expected of you and how your work will be graded. It is also useful to regularly check what you have written every few weeks and after you have finished to see if you are on track to meet the assessment criteria. ... Plan your time . Write a proposal (if requested) These ...
PDF Guide to Planning Your Dissertation
Before you begin planning for your dissertation, make sure that you have considered and sought clarification on the following: Your research question. The exact submission date and word requirements. Any key dates such as when your proposal needs to be approved and submitted.
PDF PLANNING YOUR DISSERTATION
Planning and writing your dissertation can be overwhelming. This resource will provide you with some practical tips to effectively plan, ... Make sure to confirm those with your supervisor before you start working. Students often consider this as time wasted, and simply want to write, but it can often be the case that it ...
How to Write a Master's Thesis: A Guide to Planning Your Thesis
After you have written your thesis proposal and received feedback from your committee, the fun part starts: doing the work. This is where you will take your proposal and carry it out. If you drafted a qualitative or quantitative proposal, your experimentation or will begin here.
How To Start A Business In 11 Steps (2024 Guide)
The best way to accomplish any business or personal goal is to write out every possible step it takes to achieve the goal. Then, order those steps by what needs to happen first. Some steps may ...
Is Your Research Plan Inclusive? 3 Ways To Check
Settings also matter for inclusive research design. Michaels emphasizes, "If the same person takes the survey in different settings, you get different outcomes.". Different settings may signal ...
Social Security Calculators That Can Help You Decide When to Claim
This calculator graphically reveals the results to help you visualize what you can expect in benefits. You enter your date of birth and estimated amount for your Social Security paychecks. Then ...
How Much Should You Contribute to a 401 (k) in 2024?
2024 401 (k) Contribution Limits. By law, 401 (k) plan contribution limits are adjusted every year. It's a good idea to know those limits and plan your 401 (k) contribution strategy accordingly ...
How to Write a Thesis or Dissertation Introduction
Overview of the structure. To help guide your reader, end your introduction with an outline of the structure of the thesis or dissertation to follow. Share a brief summary of each chapter, clearly showing how each contributes to your central aims. However, be careful to keep this overview concise: 1-2 sentences should be enough.
Great Retirement Planning Tools and Software
The Complete Retirement Planner. At $89.99, this planner allows you to create a customized and comprehensive financial plan for before and after retirement. It includes information on inflation ...
How to Start a Business: A Comprehensive Guide and Essential Steps
The first step is to calculate the start-up costs. Identify a list of expenses and put a dollar amount to each of them through research and requesting quotes. The SBA has a start-up costs ...
How to Start Your Own Bookkeeping Business: Essential Tips
Choosing a name for the business. Registering your business with the proper state agencies. Obtaining a federal Employer Identification Number (EIN) and state identification numbers, if necessary ...
How to Start an Online Business: A Step-by-Step Guide
The first step is registering your name, or your website address. This can be in the form of your business name ".com.". To purchase your domain name, you can go to sites like GoDaddy or ...