how to write a cover letter new zealand

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How To Master a Cover Letter for New Zealand [Examples & Tips]

Although you might don’t want to, yet in most cases, you need to include a cover letter when applying for a job in New Zealand. NZ cover letter is similar to other countries; it should show the company why you are the right candidate for the job. Take your time to write a personal and customized letter. Never send the generic one; this can ruin your application from the start.

A cover letter is a monumental part of your job application in New Zealand. A good cover letter should answer the main question, which is why the company should hire you. Additionally, it must provide information on how you can bring value to the company and help them with the challenges. A cover letter should showcase the relevant skills and experience you have.

In most cases, businesses and recruiters in New Zealand will require you to attach a customized cover letter. And it’s a good thing for you. In the end, the cover letter is a claim for the role – it’s your chance to highlight and match your experience against the job description and to clearly state what you can offer your potential employer.

If you are looking for a job in New Zealand, I would highly recommend going through the Job Hunter’s handbook made by Careers.govt.nz.

Table of Contents

Is a cover letter necessary in New Zealand?

Unfortunately, yes, you need to include a customized cover letter when applying for a job in New Zealand. Almost  half of the recruiters reject applications without a cover letter. A high-quality, customized cover letter tells the manager you are a dedicated professional. It should be only a page long.

A resume or CV alone can show your achievements and qualifications, but it can’t tell the story and explain why you choose this company in particular. That’s why we need a cover letter. It’s also a great tool to show your personality and motivation. It must show the employer you are an asset to their company.

Are you resigning from your previous job? Read how to write a proper resignation letter .

Resignation Letter in New Zealand (Examples + Template)

Tips and guidance for a winner cover letter

So what is a cover letter, and why it’s so important for your job application in New Zealand?

• Cover letter is your first point of contact with employers .
• It should fit on one page .
• It needs to explain why you want this job .
• It should relate to your CV .
• It should describe your relevant skills, experience, and accomplishments .
• It should show the evidence that you have researched the company and that you are the right candidate.

If you follow these simple statements, you should already be able to create a decent letter. Yet, if you want more, read this article to the end and follow the advice.

The winning tactic here is focusing on  them , not just on  you,  which will ultimately make you stand out from other applicants

When writing your cover letter, pay attention to the following:

• Do very extensive research about the company. Show it in the cover letter.
• Reflect on the company’s vision.
• Highlight specific achievements and successes that show you can address the challenges the employer is facing.
• Show your personality.
• Prove that you understand the challenges of the company.
• Explain your motivation and fit for the position.
• Presents how your skills and experience as a solution for the company.
• Create a list of job keywords that are mentioned in the job ad. Include them in the cover letter.
• Address the cover letter to the right person, e.g., the hiring manager or recruiter
• Be clear and concise
• Have a structure in the letter – beginning, middle, end
• Use active words to describe your work – accomplished, achieved, led, created, increased, identified
• Finish with a call to action and ask for a meeting.
• Try to be funny
• Send a generic cover letter — customize each one for the specific job.
• Forget your full contact details
• Generic and boring opening paragraph
• Copy-paste from the CV or job ad
• Start every sentence with “I”
• Write more than one page

Looking for a job? Check out the best recruitment agencies in New Zealand .

Best Recruitment Agencies in New Zealand 2024

1. Research about the company and position

Your knowledge about the company you are applying to work for is crucial. You must also know all the essential details about the advertised position and how your skills and experience fit in.

When someone reads your cover letter, they must be sure you are the right candidate for this position and for this company. That’s why you must include as many tailored to the job ad details as possible (yet not too many).

So, look for information on the company, its key products or services, its mission, and anything else that gives you an insight into them. Notice the most important details and mention them in the cover letter where appropriate.

You might want to check out the company’s website, its executives’ Twitter feeds, and LinkedIn profiles.

The culture of the organization is vital to note. This will influence your communication style. For instance, you might be more casual with start-ups or advertising agencies but more formal with banks and large corporations.

2. Show how you can help

A company hires you to solve a problem or to help with challenging tasks they are unable to manage. Point out the things you can do for a company and which potential results it might bring. Or maybe you already were challenged with similar tasks? Mention it in your cover letter!

3. Why are you a perfect fit?

The second paragraph of your cover letter should give a clear idea to the reader why you are the one and that you will satisfy the company’s specific needs.

Here you should match the keywords mentioned in the job ad with your skills and experience. You also must show the hiring manager why you want this job, not just any job. Include all the enthusiasm and passion you have.

Match your skills with a job ad

Highlight the key skills and qualities in the ad, e.g.:

• strong written and verbal communication
• technical skills
• analytical thinking
• team player or teamwork
• problem-solving
• time management
• knowledge of software & tools
• specialized or technical competencies
• high level of computer competency
• ability to work well under pressure
• enthusiasm and initiative
• excellent customer service

Include them in the cover letter with real-life examples.

Connections matter in New Zealand

About 70% of all jobs in New Zealand are so-called hidden. They are simply not advertised because hiring managers seek candidates within the company, their circle of colleagues, and people they know before they post a job ad. For that reason, having connections in New Zealand is very crucial.

You are more likely to be invited to an interview if you know a friend of a friend and they got a reference they you rather than just based on your qualifications and experience.

That might be good news for some and bad news for others. Nonetheless, it’s highly recommended to start networking as soon as you land in New Zealand. Join groups, participate in social and professional events, work on your Linkedin profile, and just be proactive.

And if you are lucky to know someone in the company you are applying to work for, mention it in the first sentence or two of your cover letter.

Don’t forget to include

Your cover letter shouldn’t miss these small but key elements:

Your personal value and personality

While skills and experiences are indeed critical, New Zealanders love human connection. If they find you an interesting and nice person, they are more likely to move forward with your application.

Try to be personal in your cover letter; tell them more unique things about you and your experience. Avoid being general at any cost.

Reflect on your experience that relates to the job ad and company profile. What challenges have you faced, and how did you solve them? You also want to provide evidence of the things you mention by using concrete examples, situations, numbers, and facts. For example:

“During the last quarter, my company was challenged by the supply shortage of …We have had 200% more orders than we can ever fulfill. To solve this problem, I was on the lookout for new suppliers for several weeks; after dozens of selling calls, I finally managed to sign a contract with our best supplier so far. I will never come across them otherwise.”

Your enthusiasm

In many cases, people don’t get hired because they aren’t enthusiastic and convincing enough. So, it’s not the lack of skills; it’s your desire and how you show it. If you make it as if it was your dream job, you are more likely to be invited. Avoid at any cost writing in a manner as you are doing a company a favor by working for them.

Hiring managers even say, “Enthusiasm conveys personality.” Some tips that help you to point out your enthusiasm include:

• Show that you have thought about the job and why you would like to work for them.
• Why is this company so brilliant? What they do the best? How they stand out?
• Mention their reputation, performance, and product.
• Remember, it’s about what you can do for them, not what they can do for you.

NZ cover letter structure

Following the formal structure when piecing together a cover letter is as much as important as its content. So, make sure you stick to New Zealand standards. Here is an example:

Dear [Ms. or Mr. Surname],

• Opening – Explain why you are writing this letter (add an interesting one-liner summarizing why you’re interested in the role and what you’d bring to their business.)
• Explain your interest in the job, show knowledge about the company and position
• Demonstrate your skills and experience related to the job
• Explain why you will fit into this role and which value you will bring to the company
• Sign off and offer them to contact you

Yours sincerely,

Your name – Andrew Black.

Make sure you check your cover letter via Grammarly for spelling and grammar mistakes!

Cover letter introduction

The introduction sentences will determine whether the hiring manager will read on or skip your resume. Start your cover letter in an unconventional way and hold the reader’s interest. Here are some tips for a stellar introduction:

• Highlight your achievements in the industry.
• Display your passion and enthusiasm.
• Mention some names and numbers.

A no-go cover letter introduction looks like this:

In response to your posting for the Digital Marketing Manager position, I would like to express my interest in participating in the recruitment process. As a digital marketing manager with 8+ years of experience, I am optimistic that I would succeed in this role.

Top cover letter example

Since you already know how to write the header, here is only the main part of the cover letter.

” I am writing regarding the Marketing Manager position you currently have open. As a marketer with over 5 years of experience managing small and larger teams, I would love to take a challenge and work for your company. Marketing is my passion, so it’s to achieve monthly goals, generate new leads & sales, and train the team for success.

In my previous role at (company name), I reached not only the set marketing goals but exceeded them by 80% and, in some months, even 120%. Your company (name) already has brilliant strategies in place, you use paid advertising, social media, and outreach, but I would add other channels to ramp up the reach and revenue. I am experienced and knowledgeable in the SEO scene; hence we can explore new opportunities for your business in this area of marketing.

My previous team of marketing assistants was great! I love to work with people and guide them in our current strategies. At the same time, responsibility for people does not make me stressed or scared but ignites my motivation to bring even better results so we can all be proud as a team.

Besides, my Master’s degree in Business taught me fundamental knowledge about organizations, management, strategy, and agility, which I would be happy to apply when working for (company).

It will be great to talk in person one day. You can reach me at 123456789 any time or via email at [email protected] to arrange an interview. Thank you for your consideration, I look forward to hearing from you.

Cover letter for a visa application

Im most cases, Immigration New Zealand, will request a cover or so-called motivational letter together with your visa application. This is generally a less complex document that you would write for the employer.

Your cover letter for a visa should include:

• Reasons why you are moving or visiting New Zealand
• How are you going to support yourself
• Demonstration of how you meet the criteria for the visa

The content of the cover letter will vary depending on the visa type you are applying for. If it’s, for instance, to join a partner in New Zealand, you should include your relationship to them and explain it briefly.

Therefore, your cover letter should target your visa category’s main requirements. 

When I was applying for a student visa, my cover letter described why I decided to study in New Zealand and what are my plans after my studies. Immigration New Zealand also mentioned in their requirements that the cover letter must include these details.

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How to write a cover letter: NZ tips & examples

Start off strong with an impressive cover letter header

Our quick guide to greetings, writing a cover letter introduction, cover letter body paragraphs, spotlight your professional skills , closing your cover letter with an effective conclusion.

At cvapp.nz , we know writing cover letters isn't always easy. In fact, cover letter writing can be downright intimidating – that’s why we’re here to help! 

In this guide, we’ll walk you through our top tips and tricks for creating a killer cover letter that will make hiring managers and potential employers excited to learn more about you. 

Regardless of whether you're applying for a graduate job or an executive position, we'll cover everything you need to know, including:

• How to effectively write a cover letter
• Why cover letters are so important
• Tips on crafting an effective opening
• Guidance for writing your cover letter
• How to wrap things up in a compelling way
• Common cover letter mistakes to avoid

Why do we need a cover letter, anyway?

Writing a cover letter allows job seekers to showcase their unique professional backgrounds and express their passion for the position they are applying for. Unlike CVs, which are limited by bullet points and standardised formatting, cover letters give candidates the freedom to present themselves in their own words.

What sets great cover letters apart is how well they convey the "why" behind the candidate's application. A great cover letter can give hiring managers and potential employers insight into the motivations, values, and aspirations that drive a candidate's career path. By sharing their story in a free-flowing format, applicants can capture the attention of a hiring manager and demonstrate why they are the perfect fit for the job. 

At cvapp.nz , we’ve helped millions of professionals land their dream job roles and find their way to professional success. We’ve created this guide to help you create an effective, engaging cover letter – let’s get started!

How to format an effective cover letter:

Formatting plays a critical role in the development of writing a great cover letter. A well-structured cover letter includes different sections, each serving a specific purpose:

• Header: This section contains your contact information, such as your name, phone number, and email address. It may also include the date and the employer's contact details. The header ensures that your cover letter looks professional and provides an easy reference for the hiring manager to reach out to you.
• Greeting: Also known as the salutation, the greeting directly addresses the hiring manager or the relevant party who will be reading your cover letter. Whenever possible, use the name of the person (e.g., Dear Ms. Kawiti). If you're unable to find a name, a general greeting like "Dear Hiring Manager" is a suitable alternative.
• Introduction: The introductory paragraph is your first chance to grab the reader's attention. Here, you briefly explain who you are, the position you are applying for, and how you learned about the opportunity. It should be engaging and concise, setting the tone for the rest of the letter.
• Body Paragraphs: Typically one to two paragraphs, this section is where you dive deeper into your qualifications, experiences, and skills that make you the right fit for the job. Link your abilities to the job description, providing concrete examples of how you've achieved success in previous roles. Your goal here is to illustrate your value and potential contribution to the potential employer.
• Conclusion: Your closing paragraph should summarise your interest in the position and reiterate why you would be a great fit. It's also the best place to thank the employer for considering your application and to include a call-to-action statement, such as expressing your desire to discuss your application in greater detail in an interview. Finally, sign off professionally with a closing such as "Sincerely,” "Best regards," or “Ngā mihi nui,” followed by your full name.

Remember, each part of your cover letter should be crafted to support the main objective: convincing the employer that you are an ideal candidate worth interviewing. We’ll explore each of these sections and help you put your best foot forward.

Cover letters are your professional secret weapon

A well-crafted cover letter can be a valuable addition to a job application, particularly when job seekers are facing tight competition and competing with other applicants for the role. 

While a CV can concisely summarise an applicant's qualifications and experience, a cover letter can provide more comprehensive context to the applicant's background, highlight their unique strengths, and allow them to connect personally with the hiring manager. It's definitely worth taking the time to include a cover letter whenever possible unless it's explicitly discouraged in the job description. Think of cover letters as your professional secret weapon!

How do I write a cover letter?

To start writing your cover letter, you'll need three key components: the header, greeting, and introduction, each of which plays a unique role. In this guide, we'll explore how to write a cover letter that both engages and impresses employers.

If you're feeling daunted by a blank page, don't worry: you're not alone! When it comes to starting a cover letter, you might be wondering: What should I include in the header section? How should I introduce myself in the greeting? What details should I touch on in the introduction? What tone should I strike? And how do I ensure it matches the job description?

We’ll address all of these questions and more, so you can nail that cover letter and showcase your skills and experience in the best light. With our cvapp.nz cover letters and guides, we’ll help you make the most memorable impression possible. 

It's important to make it easy for potential employers to invite you for an interview. To do that, you'll want to include essential contact information in the header of your cover letter, including your full name, phone number, email, and even your LinkedIn profile if requested or appropriate. 

The header can create an impression of professionalism and ease for the reader as they take in the message of your letter. So don't overlook these small details that can make a big difference!

Samuel Te Aho

[email protected]

3404 Rangiriri Ave 

Hamilton 3206

December 11, 2023

Mr. Rob Manihera 

Kirkiriroa Krafts 

82 Ruru Pl 

To begin with, it’s important to understand that the way you start your letter sets the tone for the entire cover letter. Therefore, it's essential to be mindful of the recipient's expectations and preferences. If you are applying for a job and addressing an individual, you can use a greeting like "Dear Mr. Smith" to show respect and personalise the letter. 

On the other hand, if you are unsure of who the specific recipient is, you can use "Dear Hiring Team" or "Dear Company X" to stay professional while addressing the company as a whole.

When crafting a greeting, you should consider the culture of the company and try to adapt your tone accordingly. For example, some businesses may appreciate a more formal tone, while others may appreciate a more casual approach. You can gather some clues about the culture of the company by visiting their website or social media profiles and taking note of the language and tone they use to communicate with their audience.

Adapting your greeting to match the tone of voice and culture of the employer is a great way to create a good first impression. Taking the time to personalise your message shows that you did your research and are genuinely interested in the role you are applying for!

After the greeting, the first paragraph is where the real work begins. Is your cover letter introduction up to the task of competing for this job? Capture the attention of potential employers with a brief yet intriguing hook that leaves them wanting more. Amp up their interest by highlighting a noteworthy achievement with an impressive figure, dropping the name of a prestigious employer, or mentioning a well-deserved accolade. 

Most importantly, ensure that your introduction is relevant to the position you're after. You want to make them eager to read further. While your career is much more than just a single sentence, it's essential to kick things off with an impactful opener that sets the tone for your entire application. 

The cover letter's opening paragraph should leave the employer wanting to hear more, whether by revealing a personal anecdote, showcasing your experience, or recounting a game-changing contribution. Get creative! 

Tēnā koe, Mr. Manihera

After a rewarding eleven-year journey in the retail industry, I am thrilled to apply for the sales assistant position at Kirikiroa Krafts. With a genuine enthusiasm for connecting with others, resolving challenges, and maximising efficiency, I strongly believe that my extensive sales experience and passion for providing customers with top-notch customer service can make a significant impact on Kirikiroa Krafts' success. I’d love the opportunity to help propel Kirikiroa Krafts to new heights. 

Here’s another great cover letter introduction from our academic cover letter example . Notice how the example below has been customised to align with the job description and incorporates relevant keywords. 

It provides essential information, including the candidate's present title and the position they are seeking, as well as their primary reason for applying to the job:

“Becoming a part-time MBA lecturer at Massey University is an idea that invigorates, energises and enthuses me. After six remarkable years of teaching Commercial Law and Information Systems at The University of Auckland, I am now interested in consolidating my career in academia at another fantastic institution. In addition to many years of teaching at The University of Auckland, I have recently published a series of research papers that investigates how culture impacts business in a New Zealand context. It has been one of my most rewarding academic endeavours to date.”

When crafting the body paragraphs of your cover letter, it's essential to focus on the role requirements and convey how your experience makes you an excellent fit for the position. To do this, you'll need to be specific and use examples that demonstrate your skills and accomplishments. Using numbers, stats, and figures is the best way to do this. Remember to be confident and assertive but also concise and to-the-point.

To showcase your credentials effectively, bullet points can be a powerful tool, allowing you to highlight your achievements and skills in an organised and easily digestible way. Additionally, using bold fonts strategically can draw attention to essential sections of your cover letter and make it easier for potential employers to navigate. 

We have some great examples of how to achieve this with our cvapp.nz cover letter templates – check them out in our cover letter builder! 

One thing to keep in mind, though, is that walls of text can be overwhelming, so it's vital to break your cover letter up into shorter paragraphs and use white space effectively. 

Remember, your main goal is to make a great impression and convince potential employers that you're the best candidate for the job. So, choose your words and examples carefully and tailor your cover letter for each application.

I am currently studying at the University of Canterbury and pursuing a Bachelor's degree in Commerce. I'd love to gain hands-on, practical experience in the retail industry, and I believe that a part-time position at Mallory's Designs aligns perfectly with my schedule, allowing me to balance my commitment to education while applying my knowledge in a real-world setting.  

Throughout my academic journey, I have developed a strong understanding of business principles and their practical application in the retail sector. I have also gained valuable insights into consumer behaviour, marketing strategies, and inventory management. I believe that these skills, combined with my enthusiasm for creating exceptional customer experiences, would make me a perfect fit for the Retail Assistant role at Mallory's Designs.  

A successful cover letter should focus on your accomplishments rather than just listing your duties and responsibilities. 

To make your accomplishments stand out, it's essential to choose the most relevant stories to tell and elaborate on them during the interview. You should also provide context and a timeline for your achievements, highlighting the specific tasks you completed and the outcomes that resulted from them.

Using powerful action verbs to demonstrate your skills can also be a critical tool in crafting an impactful cover letter. To structure your accomplishments effectively, you might consider breaking them down into three parts: the action verb, the specific task you completed, and the quantifiable outcome for your company.

Your cover letter should include a wide range of skills, including any relevant hard skills , interpersonal skills and technical skills . Be sure to review the job description thoroughly so you know what type of skills employers are looking for!

Remember: When writing a cover letter, it's essential to focus on your achievements, highlight your skills using powerful action verbs, and choose only the most relevant accomplishments to share. 

With these tips in mind and our cvapp.nz tools and resources, you'll be sure to craft a persuasive cover letter that sets you apart from other candidates. Check out our retail cover letter example for more inspiration:

Furthermore, I have strong communication and interpersonal skills, which enable me to connect with customers effectively. All of my previous job roles, as outlined in my CV, have been in the retail sector, and I genuinely enjoy helping others. I thrive in team-oriented environments, and I'm a quick learner who is eager to contribute and grow within a dynamic retail setting. Mallory's Designs has built a solid reputation in the Timaru community for its innovative and high-quality products, and I am inspired by the company's commitment to providing exceptional customer service. 

Your conclusion is just as important as the introduction and the middle paragraphs, as it contains your call-to-action. Rather than ending on a dull note, be sure to put thought into how you end your cover letter. 

It’s important to get the tone right to leave a positive impression on the hiring manager. Consider how you want the hiring manager to feel after reading your cover letter, and don't be afraid to express your excitement and enthusiasm about the possibility of an interview.

When it comes to closings and sign-offs, there are other options besides "sincerely" or "best regards". It's important to choose a closing that fits the tone and characteristics you’ve highlighted in your application. 

Consider describing how your personal characteristics align with the role you're applying for, such as being a committed team player or a meticulous planner. Try painting a picture of what it's like to work with you to show off your personal approach and compassion. 

Remember that your conclusion is your final chance to showcase your personal characteristics and leave a lasting impression on potential employers. Keep it polite, upbeat and professional – and you’re ready to export your files and start sharing your cover letter with the world!

I hope to speak with you soon and that you enjoy my media portfolio. If you have any questions, please do not hesitate to let me know. Thank you for your time and consideration. I hope to become an intern with Two River Media Group and demonstrate the power of creative ideas with your team. 

Maui Alexander

Key takeaways

Here at cvapp.nz, we want to make the job search process as easy as possible. With over 50 cover letter examples and an easy-to-use cover letter builder , we’re passionate about providing Kiwi professionals with the tools and resources to help make their applications stand out from the crowd. We want our users to have the best chance of landing their dream job with polished, professional CVs and cover letters. 

Our team of career experts have curated a wide range of professional tips and helpful articles that can guide you through the job search process and make sure you're presenting yourself in the best possible light. We understand that the job search can be overwhelming, and we're here to help you every step of the way. 

Whether you're a seasoned professional or just starting out in your career, Cvapp.nz has everything you need to put your best foot forward and make an excellent impression with employers. So what are you waiting for? Start creating your standout cover letter today and unlock your next professional chapter.

Wishing you the very best of luck!

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The importance of cover letter, what is a cover letter.

Let’s go back to basics – what is a cover letter? A cover letter acts as a personal introduction in a professional setting. Usually, it’s a separate document that you attach to a job application along with your CV. You should use it to demonstrate your personality and summarise why you are the right person for the job, so the reader can consider the rest of your CV with this set up in mind.

Follow our tips for how to write a cover letter or download our cover letter template.

Why write a cover letter? 

The idea for writing cover letters for your resume is simple: it needs to be engaging enough for an employer to read to feel compelled to find out more about your skills and experience in your resume, before (hopefully) calling you in for an interview.

Not all candidates make the effort to write a tailored and personalised cover letter, so by making sure you write a cover letter that answers specifics needs in the job ad, it’ll help separate you from other applicants. In turn, giving you a greater likelihood of being shortlisted for an interview.  

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Cover letter advice.

Recruiters & hiring managers often receive hundreds of applications for each job. You need to start with a great cover letter to gain attention. Learn how with this video from Hays.

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• Keep it succinct and relevant to the job you’re applying for. Your cover letter should not exceed five paragraphs. 
• State what your motivation is behind your application. 
• Just as you would in your CV,  use strong verbs  to demonstrate action and accomplishments, such as ‘organise’ or ‘supervise’. 
• Optimise the subject line. Also check the job description again, in case the employer asks applicants to include something specific in the subject line. 
• If you are applying for a job online rather than email, consider putting your cover letter and resume into the same document so they don’t get separated. 
• Remember, our cover letter template is free to download and can be used as another way to capture the attention of a recruiter or hiring manager and encourage them to more closely review your resume. Good luck.

How to write a cover letter | 7th content block | UB

Do i really need a cover letter, how long should a cover letter be, what are some common mistakes people make when writing cover letters, how do i format a cover letter, hays new zealand salary guide 2022-2023 - salary checker | ub.

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How to write a cover letter for your first job in New Zealand (with templates)

Writing a great cover letter for your first job can be tough. But these tips will get you on the right track.

What you’ll learn:

• What are cover letters? 
• The importance of cover letters 
• Tips for creating your first cover letter 

So, you’re wondering how to write a cover letter for your first job. 

Good on you. 

In New Zealand, these documents aren’t optional extras on top of a CV – they’re a vital part of showing you’re the right person for the job. By submitting one, you’re putting yourself on the front foot, which is what successful job hunting is all about. 

However, first cover letters aren’t easy – especially if you lack experience. To help, we’ve created this step-by-step guide on what to include, where and why. Let’s get cracking. We’ve also got a sample cover letter you can download and use for yourself when applying for jobs.

Writing an entry level cover letter doesn't have to be stressful.

What are cover letters?

A cover letter is a document you submit along with your CV when you apply for a job. In New Zealand, cover letters should be no longer than one page, and should aim to highlight your interest in the job, as well as why you’re the right person in terms of your previous skills and experience.

Why are cover letters important?

You might be asking yourself, ‘why do I need to submit a cover letter as well as a CV?”. Well, the two documents should complement each other, and neither is effective in isolation as they are together. 

On a CV, you should present your key skills and experience in short snappy bullet points that are easy for the reader to digest. A cover letter provides you the space to expand upon your CV, and the first opportunity for the hiring manager to get a handle on who you are and what you’re about. For this reason, you need to make sure that your cover letter underlines your most attractive skills and experiences so that there’s no way the reader will miss them. 

In addition, unlike a CV, which should be entirely focussed on you, a cover letter needs to explain why you’re interested in the job, and the company advertising it. Importantly, employers don’t just want to hear how skilled you are, they also want to know that you’re looking for more than just a salary. In other words, you need to explain why this role/organisation speaks to you, and why you want to work there, as opposed to simply anyone who will offer you a job. 

What’s more, a cover letter in itself shows interest. Anyone can keep the same CV on file and throw it in to any employer who’s advertising a job. However, a cover letter is more personal, and employers know they take longer to write. Therefore, if you only submit a CV, and someone submits a CV and a cover letter, guess who looks more interested from the employer’s perspective?

Tips for creating your first cover letter

1. your details.

You’ll probably submit your cover letter online, but still format it like a real letter. This means starting with:

• Your full name, contact details and home address
• The date you submit the application
• The business’ postal address

Start your cover letter like this.

Top tip : Don’t put this info into a document’s header. Many employers use applicant tracking systems (ATS) to initially scan cover letters for important details, and sometimes this software can’t read headers.

2. Introduce yourself

You should address the cover letter to a real person. This is an important personal touch that can help you stand out, and the hiring manager’s or recruiter’s name is usually given in the job listing.

If there’s no name given, check the company’s staff page and find someone (like a department head) to address it to. Even if this isn’t bang on, it shows you made the effort.

As a last resort, ‘Dear Hiring Manager’, will do the trick.

Now, there are several ways you can start your cover letter . The style you choose will largely depend on your personality, and the role you’re going for – e.g. an application for a graphic design role can probably be more creative than one for a dentist’s assistant. However, any good intro will include:

• The job title – Note: make sure you capitalise it
• Where you saw it
• A snappy one liner describing yourself
• A teaser of what you would bring to the role to get them interested

Example 1 :

“Dear Kohia Smith,

I’m writing to apply for the reporter role you’re currently listing on Trade Me Jobs. I’m a recent communications graduate with an interest in community news and digital-first reporting. I’d love to join your team and find stories that will engage and grow your readership.”

Example 2 :

“Dear Richard Hall,

I’m really excited about the Labourer position you’re currently listing on Trade Me Jobs. I’m a hard-working and highly motivated high-school graduate, keen to begin a trades career. I’d love the opportunity to join your team and develop my skills.”

Personalise your cover letter by addressing it to a real person.

3. Your skills, qualifications and attributes

Don’t worry, you can write this section of your cover letter with no experience in the field you’re applying for.

Here, you can include:

• Uni or highschool qualifications
• Volunteer experience, unpaid internships, temporary summer jobs
• Personal qualities that make you a great fit for the role

Whatever you go with, make sure to:

• Be specific
• Tie it back to the role’s requirements

“My BA in Communications Studies gave me a firm grounding in media ethics and law, and also taught me how to find, research and publish stories across platforms ranging from print to social.

I built on this with work experience at NEWSPAPER NAME last summer. As well as shadowing their reporters, I sat in on production meetings to learn how the editors decided which stories to pursue, and what formats they thought were most appropriate”.

“Holiday work in my local Four Square means I’m used to completing long shifts, remaining professional and proactive throughout. This job also emphasised communication, teamwork and problem-solving to make sure the store always met customer expectations.

I’m also physically fit, as I train with my rugby team twice a week and play a match every weekend. On top of this, I have a full, clean driver’s licence and my own transport”.

If you’re struggling to decide what skills or qualifications are most relevant to the position, a good first step is creating a Trade Me Job Profile . This tool can create a template CV based on your experiences and qualifications, which you can use as inspo for your cover letter. What’s more, Trade Me Job Profiles allow employers to approach you with opportunities you haven’t found.

Here are some tips on what Kiwi bosses want from new employees.

4. Why you’re a great fit

By now, the reader knows what you bring to the table, so it’s time to seal the deal.

You can approach this section by:

• Showing passion for their business or industry: only do this if you can make it genuine. Hint: saying you’ve always dreamt of working for a local cafe is a tad unbelievable (even if it’s true).
• Showing your eagerness to learn: this is great for entry level cover letters. Attitude goes a long way, and employers love enthusiasm and ambition.
• Talk about your values: companies today are very values driven. Showing your personal principles align with theirs suggests you’ll be a good fit.

“I now want to take my skills and experience into a fast-paced, 21st century news environment. As a longtime reader of NEWSPAPER NAME, I admire your commitment to balanced storytelling, and the way you’ve adapted to the digitalisation of news reporting,”

“The role appeals to me because I see lots of opportunities to gain new technical skills, due to the wide variety of commercial and residential projects the company takes on. I’m also keen to develop my interpersonal skills, as this is crucial to my long term ambition of managing a team of labourers in the future.”

5. End with a call to action

What do you want from your application? A job interview .

This final section is where you confidently (but politely) prompt the reader to get in touch and set up the next step.

“I believe I have the skills and experience needed to hit the ground running in this role, and I would be thrilled to join your team. Thank you for considering my application, and I look forward to hearing from you.

Yours sincerely,

Rebecca Clarke.”

“I believe my past experience, attitude, and willingness to learn would make me a great fit for this role, and I would be thrilled to join your team. Thank you for considering my application, and I look forward to hearing from you.

Bradley Brown.”

And voila, one cover letter.

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Along with your CV, a cover letter is essential to any NZ job application. Let's get you started.

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Resumes & cover letters: Cover letter templates

A cover letter is often your first communication with a potential employer, and therefore it is vital that when writing a cover letter  you make it compelling and professional from the very first line, marking you out as a candidate they need to contact.

A good cover letter is an opportunity to showcase your written communication skills and your motivation for applying for the role. Writing a cover letter customised to the job demonstrates you have taken the time to put some effort into your application. You can also use a cover letter as an opportunity to highlight and provide more detail on any specific skills or experience which are relevant to the role you are applying for.

To help you structure your cover letter, we’ve developed 4 free cover letter templates and cover letter samples you can use to write a cover letter that will catch the eye of hiring managers and recruiters and increase your chances of getting an interview. For additional tips and advice on cover letter writing, check out our article How to write a cover letter .

Download our free cover letter templates

Cover letter template 1: response to a job ad, cover letter template 2: response to a job ad, cover letter template 3: letter to a recruiter on linkedin, cover letter template 4: ‘cold contact’ prospecting letter to a hiring manager, related insights.

Hudson recently decentralised its activity to better serve each employer’s requirements - with one objective in mind: get the job to be done.

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Culture and engagement are critical factors in driving organisational performance, and yet they have had to be re-invented during the COVID-19 disruptions. The hip office, workplace drinks, onsite gym and days off for birthdays, plus the casual banter around the water cooler: these are all aspects of work which go into creating a cohesive and…

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CVs and cover letters

Take the hard work out of writing your CV and cover letter. Get advice about what to write, support to show you what to do, and free templates you can use.

When you apply for a job, employers will look at your:

• CV, to see your skills, any qualifications, and your work history
• cover letter, to find out what kind of person you are and why you want this job.

They'll use this to decide if they want to interview you, so it's really important to make a good impression.

What's available

'build my cv' service.

A free service to help you write or rewrite your CV and cover letter. It's run by the Auckland Business Chamber, and it's available online and by phone throughout New Zealand.

You can sign up if you're getting Jobseeker Support or Sole Parent Support.

If you've been getting one of these benefits for less than 12 months, you can sign up through MyMSD:

If you've been getting one of these benefits for more than 12 months talk to your local service centre or call our Job Search line on 0800 779 009 .

Step-by-step CV builder

A free, interactive tool from Careers.govt.nz.

• Makes sure your CV has all the information employers look for.
• Tips and advice to help you build a CV to get you noticed.
• Your CV will save automatically to your account, and you can download, print and email it in Word and PDF.

How to write a cover letter

Careers.govt.nz has great advice about:

• what your cover letter needs
• how to make it look good
• templates you can use.

This website may not work correctly because your browser is out of date. Please update your browser .

Develop a New Zealand-style CV

Most employers will quickly scan your CV to decide if it is worth reading in more detail. So it needs to make a good impression quickly.

What to include in your CV

New Zealand employers only want to see relevant information on your CV. They do not need a list of every job or course you have ever done.

Employers are most interested in your:

• technical and personal skills
• work experience
• qualifications and education
• community and volunteer experience.

They also like to see some evidence of how you have applied your skills.

It is best to only include relevant details of your skills and experience and to give brief examples of how you have used your skills in the past.

Skills employers are looking for | careers.govt.nz

Previous employers

Local employers may not be familiar with the organisations you have worked for overseas. It helps if you include a short description of organisations you list on your CV, like:

• the number of employees
• the location
• a website link so they can get more information if they need it.

The careers.govt.nz website has tips on how to write a CV for New Zealand employers.

How to write a CV | careers.govt.nz

Make a good impression

It is important to make a good impression of yourself as a potential employee, but not to appear too boastful about your achievements.

Many people make the mistake of writing a CV and using it for every job application. New Zealand employers expect you to adjust your CV to suit each job so that it highlights the skills that are relevant to the job.

People suggested that my CV was not what New Zealand employers would look at. Where I come from we prepare a CV in a different way: we give all our experience right from day one. Here, nobody likes to read a story! Darshan Desai

Cover letters

Most New Zealand employers expect a cover letter with your CV when you apply for a job. A cover letter is a ‘sales pitch’ about why you think you are ideal for the job.

Your cover letter should:

• briefly introduce yourself
• outline your main relevant skills and experience
• make an argument for why you are the right person for the specific job.

Just like your CV, it should focus on details that are relevant to the job you are applying for and it should be brief – no longer than 1 page.

Use a formal and persuasive style when writing a cover letter. It is a good idea to have a generic letter that you can adjust to match the job description you are applying for.

How to write a cover letter | careers.govt.nz

Your qualifications

Remember to bring your qualifications with you to New Zealand. If you are sending them in with an application, send a copy. Keep the originals safe and get copies made and certified. If you are in New Zealand, a Justice of the Peace (JP) can certify them.

Find a JP | Royal Federation of New Zealand Justices' Associations

Helpful resources

The careers.govt.nz website has many resources that can help you to make a New Zealand-style CV and cover letter. There is material to help you:

• understand the parts of a CV
• learn how to put transferable skills on your CV
• learn how to write a cover letter
• fill in job application forms.

CV and cover letter templates | careers.govt.nz

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• Read this before you use Ch...

Read this before you use ChatGPT to write your university application cover letter

Trên trang này, the limitations and risks of chatgpt, why you shouldn’t use chatgpt, even as a last resort, 1. chatgpt can’t beat a human expert, 2. chatgpt has no historical knowledge of a winning cover letter, 3. the risks of rejection or dismissal after enrolment is real, study abroad with idp today - get the edge even without chatgpt, chủ đề được đề cập.

• 28 May 2024

You’ve probably heard of ChatGPT, the AI-powered app that is revolutionising the world and changing how the world interacts. In fact, you might be wondering if ChatGPT is the perfect solution to writing a winning university application cover letter.

Yes, the OpenAI chatbot seems to have infinite potential to solve any writing challenge on Earth. However, should you take chances on your entire academic and professional future with this shortcut?

It might seem like a no-brainer to breeze through your university admissions using a chatbot that provides seemingly complex and sophisticated answers to simple questions. Why spend days writing an academic essay when it can be done within minutes, and all without grammatical errors?

But the stakes are high. In this article, we are going to highlight some crucial points to consider before you use ChatGPT to write your university application letter, or even during the rest of your university studies after getting in.

One downside of using the chatbot is that you will not just be technically cheating the university, but also yourself.

The University of Oxford defines plagiarism as “presenting someone else’s work, with or without their consent, as your own without full acknowledgement.”

And since ChatGPT isn’t a living breathing human being, one could argue using the chatbot is perfectly fair game, based on certain definitions. However, there are reports that a growing number of universities are rethinking the idea of plagiarism which could eventually lead to including ChatGPT as a tool for ‘cheating’.

However, as you’ll quickly realise, ChatGPT is more of an AI that consolidates existing information online (up to 2021) and doesn’t exactly produce true inspiration or motivation to help you in your application writing.

To prove a point, we gave ChatGPT the following prompt: "Write for me a university cover letter for a student in Indonesia who wants to pursue an electrical engineering undergraduate degree at the University of Sheffield in the UK.” 

We can see that the letter is written in a very mechanical way, as if it were adapted from a template. The generic terms used, placements and even sentence constructs might betray the fact that it was written by AI. Just imagine the university receiving similar copies of this cover letter submitted by multiple applicants!

Not only does it come off as cookie-cutter, any personality or uniqueness to you is non-existent. It also shows a lack of research done towards the course curriculum or the school’s specific achievements.

One concerning issue is how ChatGPT assumed that the writer was a member of a robotics club and was experienced in building electrical systems. This inventing of facts to help better fit the narrative of the application letter can be a trap for your credibility.

Because there is no connection between the real person and ChatGPT, trying to use the chatbot to write a university application letter isn’t a good idea. Worse of all, the consequences of getting caught can be severe.

It’s important to understand that ChatGPT can’t beat an education expert because it just doesn’t have the depth of experience or understand what’s on the line.

For example, education counsellors at IDP meet students through individualised sessions to fully understand their needs, achievements and future plans. Plus, all this is done at the student’s convenience, at no cost. In fact, you might even enjoy having some fees waived in the application process.

More importantly, you get to tell your whole story to our experts who can then flesh out a compelling narrative and highlight key points to be included in the university cover letter.

ChatGPT doesn’t know everything, including what works and what doesn’t in a successful cover letter.

In contrast, education experts in IDP have years of experience in knowing which letters will likely result in success. After assisting thousands of students and having first-hand application and communication experience with the universities themselves, the counsellors know what the institutions are looking out for.

Chatbots like ChatGPT just don’t have that human touch and depth of knowledge to assist you with writing a compelling cover letter. It’s not just about mechanically listing facts about yourself, but also how it is presented to best portray your motivations in the best light possible.

If that still doesn’t deter you, consider the real risks of getting caught using ChatGPT!

Firstly, your application would likely be rejected and you could be blacklisted throughout the university for future applications. This might make any future attempts of getting in exponentially harder, if not impossible.

Secondly, you could enter a common database and be flagged for ‘cheating’. This could indeed affect any future application chances if your particulars are double-checked against this database.

Thirdly, tools are being developed and refined to detect AI-written essays and they could retrospectively be used by universities to analyse your old application cover letter. If caught, this could result in serious penalties or even expulsion from your course.

The reward just isn’t worth the risk.

Do it the right way, get in touch with an expert at IDP (and not ChatGPT)!

Need help crafting your best cover letter possible, risk-free? Look no further than the education experts at IDP. Make use of their experience to write your cover letter and apply the right way.

Our education counsellors are also happy to help you select the right course and study destination for your career aspirations.

From understanding your unique situation to answering all your questions, seek help from us and make your best decision possible.

Take the next step with IDP today and get tailored advice from our team of education experts to help you reach your goals.

Simply book your free online counselling session with us today and we’ll take it from there!

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