marketing designer cover letter

Marketing Graphic Designer Cover Letter Examples & Writing Tips

Use these Marketing Graphic Designer cover letter examples and writing tips to help you write a powerful cover letter that will separate you from the competition.

Table Of Contents

• Marketing Graphic Designer Example 1
• Marketing Graphic Designer Example 2
• Marketing Graphic Designer Example 3
• Cover Letter Writing Tips

Marketing graphic designers create the visual elements of marketing campaigns. They design logos, brochures, and websites. They also develop the overall look and feel of a campaign.

In order to stand out from other applicants, you need a well-written cover letter. Use these examples and tips to write a marketing graphic designer cover letter that will make hiring managers want to meet you in person.

Marketing Graphic Designer Cover Letter Example 1

I am excited to be applying for the Marketing Graphic Designer position at Topdown Marketing. I have a degree in Graphic Design and more than five years of experience working as a Graphic Designer. I am confident that I have the skills and experience you are looking for and would be a valuable addition to your team.

In my previous role at Crunchtime Marketing, I was responsible for designing print and digital marketing materials for a wide range of clients. I have experience working with a variety of software programs, including Adobe Photoshop, Illustrator, and InDesign. I am also skilled in creating motion graphics and video editing.

I am a creative thinker who is able to think outside the box to come up with innovative design solutions. I am also a detail-oriented individual who takes pride in producing high-quality work. I am confident that I have the skills and experience to be a successful Graphic Designer at Topdown Marketing.

Thank you for your time and consideration. I look forward to hearing from you soon with more information about the Marketing Graphic Designer position. I am eager to discuss how my skills and experience would be a valuable addition to your team.

Marketing Graphic Designer Cover Letter Example 2

I am writing to apply for the open Marketing Graphic Designer position at your company. I am confident that I have the skills and experience necessary to be successful in this role.

I have over three years of experience in the graphic design industry, and during that time I have developed a strong understanding of the principles of marketing and advertising. I am skilled in creating both digital and print-based graphics, and I have a proven track record of producing high-quality work that meets the needs of my clients.

I am also an excellent team player, and I have a proven ability to work well with others. I am confident that I can be a valuable asset to your team, and I look forward to the opportunity to discuss this position further with you.

Thank you for your time and consideration.

Marketing Graphic Designer Cover Letter Example 3

I am writing to express my interest in the Marketing Graphic Designer position that you have posted. I believe that my experience and skills make me a strong candidate for this position.

I have been working as a graphic designer for the past five years, and have gained extensive experience in both print and digital media. My work has included designing logos, brochures, ads, business cards, posters, flyers, magazines, websites and more. I have also worked on projects ranging from small local businesses to large corporations.

My experience includes working with clients to develop their brand identity and then creating all of the materials needed to promote it. I have also worked on projects where I was responsible for managing the entire process from start to finish. This has given me the opportunity to learn how to manage multiple projects at once and meet deadlines.

I am confident that my experience and skills will allow me to be an asset to your company. I would appreciate the opportunity to discuss my qualifications with you in person.

Marketing Graphic Designer Cover Letter Writing Tips

1. showcase your design skills.

When writing a cover letter for a marketing graphic designer position, it’s important to showcase your design skills. This can be done by providing a portfolio of your best work or by describing a past project that you’re particularly proud of.

If you don’t have a portfolio, you can still highlight your design skills by providing specific examples of how you’ve helped clients achieve their marketing goals. For instance, you could talk about how you designed a logo that reflected the company’s values or how you created a social media campaign that generated a lot of engagement.

2. Tailor your cover letter to the job description

One of the best ways to make sure your cover letter is tailored for a specific job is by paying close attention to the details of the position. For example, if you see that the job opening is for a marketing graphic designer who has experience with Adobe Creative Suite, then highlight any relevant experience you have with those programs.

If there are any additional requirements or skills mentioned for that job, also list them on your application; this will help make it clear how you can meet their needs.

3. Use strong language

When writing your cover letter, use strong language that will show hiring managers how enthusiastic you are about the job. For example, you could say things like “I am excited to apply for the marketing graphic designer position at your company.”

4. Proofread your cover letter

Proofreading your cover letter is the first step to landing an interview for a marketing graphic designer position. As with any position, it’s important to spell-check and double-check that there are no errors in your resume or cover letter. Otherwise, you risk being disqualified before the employer even sees your qualifications.

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Graphic Designer Cover Letter Example (w/ Tips for 2024)

You're unmatched when it comes to colors, layouts, and visual storytelling.

You give businesses the creative edge they need to make an impact.

But there’s one creative project you just can’t finish.

Let's face it, when it comes to writing your cover letter, you’re stumped.

You know you’ve got the skills for the job you want, but when it comes to painting a picture of yourself with words, you’re at a loss.

Don't worry! We're here to help you finalize that graphic design job application.

In this article, we’re going to cover:

• What a Great Graphic Designer Cover Letter Looks Like
• 5 Steps to Writing a Job-Winning Graphic Designer Cover Letter
• 3 Essential Cover Letter Tips for Graphic Designers

Let's dive in! 

Graphic Design Cover Letter Example

5 Steps for the Perfect Graphic Design Cover Letter

You've got a clear picture of what a great graphic designer cover letter looks like, and now you're all set to write your own .

Just follow these easy steps:

#1. Put Contact Information in the Header

Your graphic designer cover letter should kick off with your contact information. Just like your resume, this should be placed in the header .

Here's what you should include:

• Full Name. Your first and last names should be at the top of the page.
• Job Title. Make sure that the job title on your graphic designer cover letter matches the exact position you're applying for. The hiring manager is probably hiring for several positions, and specifying which one you’re after is always a great plus.
• Email Address. Opt for a professional and straightforward email address. Avoid using any quirky addresses from your school days. (e.g., [email protected] isn't suitable, but [email protected] is perfect).
• Phone Number. Double-check that your provided phone number is accurate. If you're applying for an international position, include the dialing code in front of your number.
• Location. Typically, your city and state or country are sufficient. But if you're looking for a remote job or you’re open to relocation, specify it on your resume and cover letter.
• Relevant Links (optional). You can include links to important websites, such as your relevant social media profiles and your portfolio.

Now, it's time to add the hiring manager's contact information :

• Company Name. Add the name of the company you're applying to.
• Hiring Manager's Name. Find the name of the hiring manager for the specific department you're interested in and write it down.
• Hiring Manager's Title. If you discover the hiring manager's name and see that they're the head of the department, use their title instead of "Hiring Manager."
• Location. Include the city and state or country, especially if the company operates globally. You can add their exact street address if they have more than one location in your city.
• Email Address (optional). If available, add the hiring manager's email address.
• Date of Writing (optional). For a professional touch, you can include the date you wrote your cover letter on.

#2. Address the Hiring Manager

Once you've got all your essential contact information sorted, it's time to personalize your graphic design cover letter by addressing it to the right person—no generic "To Whom It May Concern" here.

Making the effort to address your graphic designer cover letter correctly can make a positive impression on the hiring manager, which is exactly what you want.

Start by doing a bit of research. Dive into the job ad, explore the company's website, or take a peek at their LinkedIn profile to discover who's hiring for the job you're interested in. Find their name and email address, if possible.

Now, let's talk formalities. We suggest using "Ms." or "Mr." followed by their last name. However, if you're unsure about their gender or marital status, simply using their full name works perfectly. For example:

• Dear Ms. Johnson
• Dear Jennifer Johnson

In those rare cases where you can't unearth information about the hiring manager or the head of the graphic design department, you can still address your letter thoughtfully:

• Dear Graphic Design Department
• Dear Graphic Design Hiring Team
• Dear Recruitment Team
• Dear Lead Graphic Designer

#3. Write an Eye-Catching Opening Statement

Hiring managers typically spend just a few seconds glancing at a candidate's application before deciding if they want to read further, and your cover letter makes no exception here.

That’s why knowing how to start your graphic designer cover letter is crucial. Use the opening paragraph to introduce yourself and why you’re writing, expressing your genuine interest in the role. Demonstrating your passion for the design field or the specific job can capture the hiring manager's attention.

Doing some homework on the company is always a great idea. The more you know about the employer, the better you can emphasize how well you'd fit into their work culture or how your values align with their mission. This shows that you're not applying randomly to every job out there—you actually want this position.

You can also start your graphic designer cover letter with an impressive achievement or by highlighting some of your skills that align with the role. Just keep this paragraph short. All you need to do here is spark the hiring manager's curiosity and encourage them to explore your cover letter further.

#4. Use the Cover Letter Body for the Details

The point of your graphic designer cover letter is that you get an opportunity to delve into the details that can set you apart as the best candidate for the job.

But this only works if you don’t parrot the same information from your resume . The hiring manager expects your cover letter to tell them something they don’t already know.

So use the body of your cover letter to show off your expertise and qualifications, but make every word count. Your objective is to persuade the hiring manager that you're the ideal fit, and just listing some of your skills or qualifications won’t get you there. Instead, highlight any related achievements within the field of graphic design.

If you’re not sure how don’t worry. Just use the job ad as a reference. The more you tailor your graphic designer cover letter to the exact job description, the better. Emphasizing skills and experiences that align with the employer’s requirements immediately tells the hiring manager that you’ve got what it takes to excel. For example, if you're applying to be a graphic designer in the field of social media marketing, emphasize your industry know-how and familiarity with creating social media content.

Make sure to show off some knowledge about the company, such as its products and services. If you're well-acquainted with them as a customer, don't hesitate to mention it in your cover letter. Your familiarity with their work culture or mission statement can also convey how your values align and signal that you’d be a good fit to join their team.

And make sure to weave your enthusiasm through your entire graphic designer cover letter. Show your genuine excitement for the role and your confidence that you have the necessary skills and experience to make a valuable contribution to the company's success. This can be the final touch that leaves a lasting impression on the hiring manager.

#5. Wrap It Up and Sign It

The finishing touch to crafting the perfect graphic designer cover letter is knowing how to end it .

You want to make sure that your conclusion leaves a good impression on the hiring manager and reinforces their confidence in what you have written so far.

Start by confidently summarizing why you're an ideal fit for the graphic designer role and highlighting the standout skills that set you apart from other candidates. Then follow up with a compelling call to action. Encourage the hiring manager to take the next step, such as initiating a discussion about your application. This proactive approach can leave a lasting mark and boost your chances of securing an interview.

Finally, sign off on your cover letter professionally. Choose an appropriate signature line and follow it with your full name. Here's an example:

Please feel free to reach out to me via the provided email or phone number to arrange an interview. I'm eager to discuss my application in more detail at your earliest convenience.

Warm regards,

If you find "Warm regards" a bit overused, here are some alternative sign-off options to consider:

• Kind regards,
• Respectfully,
• Thank you for considering my application,

3 Essential Graphic Designer Cover Letter Tips

Now that you've got the fundamentals of cover letters down, it's time to elevate yours with some cover letter tips tailored for graphic designers.

#1. Match Your Resume

Visual appeal makes a real difference.

Your graphic designer cover letter shouldn’t be the one piece of your application that lacks style or creativity, so make sure it matches the rest of your documents.

Create a cover letter design and layout that are in harmony with your resume. Align your text neatly on the page by setting the right margins and adjusting the line spacing. Then match the font styles and be consistent with their size so your cover letter never spills over to page two .

Or Use A Cover Letter Template Instead

Feeling overwhelmed by the whole process?

No worries! Just try our resume builder . You can create a stellar graphic designer resume and pick one of our cover letter templates to match.

Crafted with input from hiring experts worldwide, each of our templates is designed to meet industry standards while looking stylish. Give them a shot and spare yourself the stress of starting from scratch.

#2. Mention Skills (Properly!)

One of the first things a hiring manager will be looking for in your graphic designer cover letter is what skills you’re bringing to the table.

But don’t just sprinkle in every skill you can think of. You want your graphic designer cover letter to tell a story, and your most important skills should have the starring role.

Start by referencing the job ad. Check out what skills are listed in the requirements and what else their specific industry might be looking for, and focus on the ones you have. Then connect the dots for the hiring manager by talking about how these skills helped you excel as a graphic designer.

This shows your potential employer that you’ve got the exact graphic designer skills they’re looking for and that you’re a perfect fit for the job.

#3. Add Any Relevant Links

As a graphic designer, it’s crucial to include a link to your online portfolio in plain view. An easy-to-find portfolio can be what tips the balance for any graphic designer’s application. 

It’s especially important to make sure these useful links are available on your graphic designer cover letter since they can make the hiring manager’s job easier. If they’re reading your cover letter and they’re impressed with the work you mentioned, they’ll naturally want to see it right away.

So why not add a link for convenience instead of having them search for your resume again and risk losing interest along the way? Including a link to your LinkedIn profile also makes it easier for the hiring manager to see your full career history and even reach out directly through the platform.

Key Takeaways

And that’s a wrap!

Hopefully, after reading our guide, you feel better equipped and ready to chase that graphic designer role you’ve set your sights on.

Before we wrap up, let's revisit some of the essentials:

• Do some research on the company, and start your graphic designer cover letter by addressing the hiring manager by name. If you can’t find their name, you can address the department or company as a whole.
• Use the body of your graphic designer cover letter to highlight your most relevant achievements and skills. Reference the job ad to make sure that you match what the employer is looking for.
• Visual appeal and consistency between your cover letter and resume can make a difference. If you're looking for a head start, consider using our online resume builder and cover letter templates to save time.
• Make the hiring manager’s job a little easier by including convenient links to your portfolio and relevant social media profiles like LinkedIn. This small step could encourage them to reach out to you faster.

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Marketing Designer Cover Letter Example

Marketing Designers play a crucial role in the success of the organization’s marketing efforts. The job description includes creating and executing designs for digital and print marketing products/materials. These professionals are expected to work alongside the marketing and sales team and ensure the output aligns with the brand identity.

Marketing Designers are continually in high demand due to their ability to design a variety of products and services. However, employers only want to hire qualified Marketing designers they can trust. Even if you’re an experienced person, having several years of experience, you have to write a convincing, and appealing cover letter that wins employers over to land an interview. For help writing a great cover letter, refer to our below-mentioned Marketing Designer Cover Letter Sample and check out our winning writing tips.

• Cover Letters
• Marketing & Sales

Marketing Designers develop eye-catching, effective, and conveying designs through developing templates, promotional materials, brochures, or campaigns. The main job purpose is to use the marketing design to convey the message of the company or product. Other associated duties are – creating a compelling visual identity for the company’s marketing materials; creating attractive and visually appealing graphics; and developing a good understanding of the brand identity, typography, layout, and design principles.

What to Include in a Marketing Designer Cover Letter?

Roles and responsibilities.

• Generating digital images and illustrations as per the needs of the client.
• Developing presentations for promoting and marketing the company’s goods and services.
• Collaborating with the marketing and creative team to design graphics .
• As a means of marketing improvement, the marketing designer discusses brand commitment and creative direction.
• Overseeing product photography tasks.
• Ensuring the designs align with objectives and expectations.
• Assisting the department in copywriting and other tasks like e-books and ads.
• Planning and strategizing campaigns for email and social channels.

Education & Skills

Marketing designer skills:.

• A good eye for detail.
• The ability to stay organized and manage time efficiently.
• Excellent design, layout skills, and typography.
• Strong understanding of brand identities and logo design.
• The ability to complete projects on time.
• A thorough knowledge of technology trends and consumer behavior.
• Technical skills to use the latest design software programs.
• Proficiency in using Adobe Photoshop, InDesign, and Illustrator.

Marketing Designer Education Requirements:

• Bachelor’s degree in Graphic Design or a related field.
• Prior work experience.
• Demonstrable portfolio.

Marketing Designer Cover Letter Example (Text Version)

Dear Mr./Ms.

This letter is regarding the recent vacancy announced on your company’s website requiring an experienced Marketing Designer. I have a successful track record of working in various capacities in the marketing department, and my educational background complements the job description. Moreover, I am confident that my passion for design, and ability to drive compelling visual content will make me an immediate asset to your prevailing dynamic marketing designing team.

Some of my notable achievements include the following –

• I have created stunning marketing content and materials using the latest technology for creating brochures, social media graphics, and infographics Increased brand engagement by 45% within six months of my joining.
• While working for () I launched a new logo for the company which increased the recognition of our company’s brand and brought positive feedback.
• Expertise in creating effective email marketing campaigns, which increased the click-through rate by 50%.
• To provide a memorable online experience for clients, I drafted and executed a brand identity.
• I initiated the redesigning of the company website, as the old one was not impressive, and this initiative optimized user navigation smoothness, and increased website traffic.
• Skillful in conducting A/B testing, and refined landing page designs.

Apart from these qualifications, I have experience in using (list of software/application), which was useful for delivering superior quality designs. I have trained junior designers and helped the team translate complex ideas into compelling ones.

I strive to combine creativity with the latest technologies and deliver results that improve the brand’s visual identity. My motivational skills, along with my passion for marketing and designing will help me exceed your expectations. I am confident that I will provide the best of my services to your firm and bring a positive impact to the firm’s marketing department. I look forward to hearing more about ***.

Thank you for your consideration.

Sincerely, [Your Name]

Your Marketing Designer Cover Letter should be tailored in a very specific way to target the employer. Including information about the company will help the recruiter understand that you have done your homework and you are serious about the job. Boost your chances of getting the job by creating a good resume using our Marketing Designer Resume Samples .

Customize Marketing Designer Cover Letter

Get hired faster with our free cover letter template designed to land you the perfect position.

Related Marketing & Sales Cover Letters

10 Graphic Designer Cover Letter Examples

Graphic Designers excel at transforming abstract ideas into compelling visuals that captivate and communicate effectively. Similarly, your cover letter should visually encapsulate your professional journey, transforming your skills, experiences, and passion into a captivating narrative that speaks to recruiters. In this guide, we'll delve into the best cover letter examples for Graphic Designers, demonstrating how to design a narrative that leaves a lasting impression.

Cover Letter Examples

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The best way to start a Graphic Designer cover letter is by grabbing the reader's attention with a brief introduction of who you are, your expertise, and how your skills align with the job requirements. For example, "As a passionate and innovative Graphic Designer with 5 years of experience in creating compelling visuals for diverse industries, I am excited to apply for the Graphic Designer position at your company. My proficiency in using Adobe Creative Suite and understanding of design trends align perfectly with your job description." This approach immediately showcases your qualifications and enthusiasm for the role, making the hiring manager want to learn more about you.

Graphic Designers should end a cover letter by summarizing their interest in the role, restating their qualifications, and expressing enthusiasm for the potential of joining the team. They should also include a call to action, such as a request for an interview or a meeting. For example: "I am excited about the opportunity to bring my unique design perspective and proven skills to your team. I am confident that my experience in creating compelling visuals can contribute significantly to your company. I look forward to the possibility of discussing my application with you further." Remember to end on a professional note with a closing salutation like "Sincerely" or "Best regards," followed by your name. It's also important to keep the tone of the letter consistent with your personal brand as a designer.

A Graphic Designer's cover letter should ideally be about one page long. This length is enough to succinctly present your skills, experiences, and passion for design without overwhelming the reader. Remember, hiring managers often have to go through numerous applications, so keeping your cover letter concise and to the point increases the chances of it being read thoroughly. It's important to focus on quality over quantity, highlighting your most relevant experiences and how they align with the job you're applying for. Also, as a Graphic Designer, you can use your cover letter to showcase your creativity and attention to detail, but remember to keep it professional and easy to read.

Writing a cover letter with no experience as a Graphic Designer can seem daunting, but it's important to remember that everyone starts somewhere. Here are some steps to help you craft a compelling cover letter: 1. Start with a strong introduction: Begin by introducing yourself and stating the position you're applying for. Make sure to express your enthusiasm for the role and the company. 2. Highlight relevant skills: Even if you don't have professional experience, you likely have skills that are relevant to graphic design. Perhaps you've done some design work for a school project, a club, or even just for fun. Maybe you have a strong understanding of design software like Adobe Illustrator or Photoshop. Make sure to highlight these skills in your cover letter. 3. Showcase your education: If you've studied graphic design or a related field, be sure to mention this. Discuss any relevant coursework or projects that have prepared you for a career in graphic design. 4. Include any relevant experience: Even if you haven't worked as a graphic designer, you may have other work or volunteer experience that has helped you develop relevant skills. For example, if you've worked in a customer service role, you could discuss how this has helped you develop strong communication skills and a customer-focused mindset. 5. Show your passion: Employers want to hire people who are passionate about their work. Talk about why you love graphic design and how you stay up-to-date with the latest design trends. 6. End with a strong conclusion: Reiterate your interest in the role and your eagerness to contribute your skills and passion to the company. Thank the employer for considering your application and express your hope for the opportunity to further discuss your qualifications. 7. Attach a portfolio: If you have any examples of your work, even from school projects or personal practice, make sure to include a link to your portfolio. This will give employers a better idea of your capabilities and style. Remember, everyone has to start somewhere. Even without professional experience, your passion and dedication can make you a strong candidate for a graphic design role.

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Beginner Graphic Designer Cover Letter

Entry Level Graphic Designer Cover Letter

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How to Write a Graphic Design Cover Letter (With Examples)

Here’s how to write a creative and personalized graphic design cover letter in a matter of minutes.

• December 14, 2022

Your graphic design cover letter gives you a unique opportunity to go into more detail about your expertise and experience. Use the examples below and follow our detailed guides to dazzle recruiters and stand out from the crowd!

1. Examples of Graphic Design Cover Letters

2. What to Put in a Graphic Design Cover Letter

3. How to Write a Graphic Design Cover Letter: Do's and Don'ts

Examples of Graphic Design Cover Letters

Junior cover letter example.

Dear Hiring Manager,

I’m Frida Sirani, a junior graphic design graduate with an academic background in prepress. I’m very excited about the Junior Graphic Designer position. I believe my typography skills, knowledge of working with imagery, colors and grids, as well as my advanced experience in design software would make me a great addition to your company.

I hold a BA honors degree in Graphic Design from Metropolitan University. During my studies, I focused on print, branding and interactive design. I have extensive experience using Photoshop, Figma and Illustrator. I’m eager to learn more and further develop my skills to create elegant, user-friendly designs Fabulous Company is known for.

The job posting describes the ideal applicant as a creative problem-solver who’s thorough and independent. I recognised myself in these descriptions, as I’m an independent thinker with a great eye for detail.

Please refer to my resume and portfolio for more details on my work. I’m eager to discuss this fantastic opportunity further.

Thank you for your consideration,

Yours sincerely, Frida Sirani

Senior cover letter example

I’m writing to express my interest in the Senior Graphic Designer position at Any Company. I have an MA degree in Graphic Design and over 5 years of experience as an in-house designer specializing in online and offline marketing.  I’m an Adobe Certified Professional with additional expertise in HTML.

In my current position at Another Company, I’m managing design requests from all brands, including Namedrop. My responsibilities also include overseeing all marketing assets, creating social media content for Linkedin, Facebook and our blogs, and mentoring a team of junior graphic designers. We had our latest campaign ready to launch a week before the official deadline. It achieved a 1.61% clickthrough rate on Facebook, exceeding the 1% KPI.

I could easily adapt to Any Company’s versatile marketing strategy, as I have outstanding experience in creating design solutions for multiple platforms including web, mobile, print, and display, as evidenced by my portfolio. I work well in large teams and a fast-paced environment. I’m looking to bring my innovation and diligence to Any Company and impress you with my presentation skills and knack for cross-cultural communication.

I greatly appreciate your consideration. I'm available for an interview at your convenience.

Yours sincerely, Artemisia Bosch

Remember to customize

Copy-pasting examples is definitely the fastest way to create a cover letter, but is it the best practice? Hiring managers will likely notice that you tried to save time and handed in a re-written sample you found online. Read on to learn how to truly personalize your cover letter.

What to Put in a Graphic Design Cover Letter

Your cover letter is an addition to your resume and portfolio. However, you never know which one a recruiter will read first, or even if the same person handles all files. For this reason, you need to include the following 10 bits of information:

1. Name and contact information

Your name and contact information should be in the header, on the top corner of the page. Photos are not necessary, unless specifically requested.

2. Portfolio link

Include a link to your portfolio, preferably also in the header. Building your own graphic design portfolio website saves you the trouble of three-lines long awkward file sharing links.

3. Professional background

Go over the basics: the name and type of the companies you worked at (agency, startup, corporate) with their specific field of industry (marketing, gaming, education, etc). If you don’t have work experience, focus on the next step.

4. Educational background

Mention the type of degree you hold (if any) and additional courses or qualifications you may have. Scholarships, awards and exhibitions also deserve a mention!

5. Graphic design skills

Include the specific types of designs you create which are relevant to the position, from web design to logos and packaging. Try to limit yourself to a maximum of five mentions, so you come across more focused.

6. Main software used

Mention software you commonly use at a professional level. Save the full list for your CV: focus on the most relevant ones. If traditional art is a great part of your designs, itemize the main techniques you use.

7. Soft skills

List your soft skills: communication, creative problem solving, teamwork, networking, leadership, attention to detail… you know the drill. Avoid being generic and hunt for clues in the job description. They usually disclose desirable qualities. You may also want to mention coding experience or languages you speak if it’s relevant to the job; otherwise, save it for your CV.

8. Attention to detail

Prove that you read the job posting carefully (or, ideally, done additional research on the company) and mention a specific detail. For example, if they mainly have clients from the tech sector, highlight that you’re just the guy they want thanks to your tech-savvy background.

9. Success stories

Your success stories are the highlight of your cover letter. The more specific, the better. Bring numbers and statistics, or focus on great feedback you received.

10. Campaign descriptions

If you worked on campaigns, mention what type of campaigns they were: product launches, social media campaigns, SEO marketing campaigns and the like all count.

Writing a cover letter can be nerve-wracking. We’re taught to be humble, so writing a sales pitch for yourself may feel weird.

Don’t be afraid to brag here: everybody else does it. Follow the guidelines below to write a cover letter in a matter of minutes without overthinking it.

How to Write a Graphic Design Cover Letter: Do’s and Don’ts

Your cover letter should follow the general principles of letter writing. You need to greet the hiring manager, preferably by name; if you cannot find their name, address it to the company.

You should finish your cover letter thanking them for their time. Tell them that you’re excited for a response, then sign your name as you would an email.

Rules are meant to be broken…except when it comes to politeness. Foregoing the above steps will leave a bad impression.

The Way Factory suggests following a me-you-we structure.

• First, talk about yourself, including your background, accomplishments and soft/hard skills.
• Then talk about the job posting: what interests you in the company and the specific role.
• Finally, talk in detail about why you’re a good fit, both professionally and personally. Your connection to the company’s mission, philosophy, or specific expertise might deserve a mention.

We suggest bolding out the most relevant and impressive details. Think of your cover letter as a treasure map, and guide the recruiter’s eyes through the highlights.

Never sacrifice readability to structure. Each sentence should logically follow from the next, so if you need to spoiler a bit, go for it.

Your cover letter should be about 4-5 paragraphs long. Your goal is to fill an A4 page. You can totally cheat with spacing.

If you run out of things to say, keep it short and sweet. A concise cover letter is better than a ramble.

Customization

The rule of thumb is to make your cover letter not just about you, but sound like you .

A useful exercise is to read the draft out loud, then put it aside and try to summarise what you’ve just said in your own words. Make a recording if necessary, then pepper in your own phrases. It will only take five minutes, but will improve your cover letter even if writing skills are not your forte.

Cover letters are generally a bit more laid back than a CV, but they should still be professional. We’re recommending a business casual style, like an email you’d write.

If you use a sample, such as the samples above, make sure to adopt them to your unique style and personality. Recruiters at large corporations read hundreds of cover letters: they’ll notice a copy-pasted text.

That being said, all cover letters follow a general format with similar phrasing, so there’s no need to reinvent the wheel.

Incorporate your graphic design skills . Whether you use this opportunity to show your personal style or prove how well you can adapt to a brand’s identity is up to you. More corporate-leaning companies tend to appreciate the latter, while companies with a strong focus on design will expect you to show your colours.

Just don’t go overboard. Readability is more important than design. Gray letters look chic on a white background, but the recruiter may have an old monitor or a black-and-white printer. Prepare for the worst and make sure your design is adaptable and looks good even in suboptimal circumstances.

Follow the company’s guidelines. If they request a .docx document, they do it for a reason–the recruiter may want to be able to copy or edit the text.

No guidelines? No problem. PDFs are generally favoured .

No weird formats either: your recruiter will likely not be able to open a .PSD file. Use basic software and compress if necessary. The file size should be reasonable.

Your Takeaway

Writing a cover letter can seem like an overwhelming task. The trick is that you get better with practice. Using the how-to guide and the examples above you can learn how to write a cover letter that responds to the job positions and highlights how exactly you fit into the company. You’ll get used to personalising your cover letter in no time.

After landing a position, don’t forget to keep your draft. Cover letters are great not just for job applications, but for seeking promotions or changing career paths , too.

You can read about how to become an art director on our blog, or subscribe to our newsletter for more career tips.

Written by:

Johanna Székelyhidi

Online marketing manager @ Folioeditor. I'm extremely passionate about arts and culture, with a PhD to show for it. Throughout my career, I've seen hundreds of creative portfolios. I'm happy to share what I've learned.

Different professions, unique challenges. Get tailored tips for your portfolio here.

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5 Marketing Cover Letter Examples That Worked in 2024

• Marketing Cover Letter
• Marketing Coordinator
• Marketing Intern
• Marketing Assistant
• Marketing Director
• Write Your Marketing Cover Letter

You’re a promotional wiz. Target markets are identified, sales campaigns are created, and conversion rates are increased successfully with you on the job. 

But does your cover letter complement your marketing resume and help you convert job leads into interviews?

You thrive when writing promotional copy, so all you need is a push in the right direction when writing a great cover letter and really grab a hiring manager’s attention. You can use our marketing cover letter examples as templates or our free cover letter builder for success in your job hunt.

Marketing Cover Letter Example

USE THIS TEMPLATE

Microsoft Word

Google Docs

Block Format

Why this cover letter works

• Your marketing cover letter will be successful when you show how your experience with web content optimization, email marketing campaigns, and social media targeting addresses the requirements associated with a media publication role.

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Relax! We’ll do the heavy lifiting to write your cover letter in seconds.

Marketing Coordinator Cover Letter Example

• Harness the power of metrics in your cover letter to further illustrate your tangible success as a marketing coordinator skilled in tools like CMS platforms, Joomla, and SEO.

Marketing Intern Cover Letter Example

• Can you connect personal passion (think: passion for sustainable energy practices) with a company’s mission (think: Chevron’s mission of sustainability)?
• Reinforce this connection in your closer to reaffirm alignment with the company’s mission and eagerness to contribute to its goals.

Marketing Assistant Cover Letter Example

• Notice how Leo highlights his past interaction with Blue Diamond Growers during their Homegrown Goodness Tour? Why not use such associated memories or personal experiences with the hiring company’s products or initiatives to add a unique twist to your masterpiece?

Marketing Director Cover Letter Example

• Did you lead a marketing team to spend less yet reap more? Do you recount that workplace where you nurtured marketing rookies into champions? Turn these episodes of success into a compelling tale that will have the hiring manager root for you, envisioning you replicating the success in their company.

Related cover letter examples

• Business analyst
• Social media manager
• Data analyst
• Product manager

Harness Your Skills for the Perfect Marketing Cover Letter

When creating a marketing campaign, you understand the importance of tailoring your message to the brand’s target market. The same is true for your cover letter. 

Every company markets its products and services in varying ways. One company may focus on social media marketing, whereas another wants to boost its email marketing efforts. Therefore, the skills and values you emphasize here should be customized for each company.

Engage employers instantly with your greeting and intro 

You’re used to grabbing attention in ads within the first few sentences to get readers interested in your offer. The same is true for your cover letter. You want to grab attention right away. 

First, you want to address someone by name, if possible. Some companies will list a contact person in the job description , or you could try to find the hiring manager’s name on the company website or LinkedIn. It’s the same as how using someone’s name in an email marketing subject line makes it feel more personal and engaging. Otherwise, “Dear [name of company] hiring team,” can work well too.

The next step is connecting with the company’s mission or needs, just like you’d connect with a customer’s pain points or ideals in promotional content. For instance, if the company emphasizes environmentally-friendly products or team culture, you could try to highlight those aspects. 

Just like customers don’t like generic ads with irrelevant information, hiring managers won’t like your opening if it reads like the one below. 

You’re not selling your skills with this one!

I’m writing to apply for the marketing position at your company. I have a few years of experience in marketing and have been quite good at it. The position appeals to me and is one I’d like to fill, and your company sounds like a pleasant place to work.

A better idea is to connect with the company and make your opening feel specific to their needs, just like you’d do for everyone in your marketing campaign’s target audience. The example below perfectly connects with GoDaddy’s focus on customer-centric innovation and cutting-edge web services. 

Use an opener aligned with the company’s vision! 

Dear Ms. Sharma,

As an admirer of GoDaddy’s impressive achievements in empowering entrepreneurs and businesses through cutting-edge web services, I’m thrilled to apply for the marketing coordinator position. GoDaddy’s commitment to customer-centric innovation resonates deeply with me.

Emphasize achievements in your marketing cover letter body

In any marketing message, you know it’s essential to share the facts about what a product or service can help a customer achieve. You want to do the same with your abilities in a cover letter. 

Leaning on marketing metrics from previous achievements is a great way to stand out. Consider metrics like engagement or click-through rates that many companies will focus on. 

Additionally, tailor what you put in the body to the company’s needs to better connect with each specific marketing role. For instance, if you’ll be focused on SEO, sharing how you boosted organic traffic by 59% using keyword research tools like Semrush would be a great idea.

A good body paragraph optimized with relevant marketing metrics

With over 6 years of experience in digital marketing, I have honed my skills in connecting with audiences and optimizing web content. While working as a marketing coordinator at Carvana, I led a social media campaign that increased our follower base by 44% within six months and boosted engagement rates by 32%. 

Seal the deal with a strong closing for your marketing cover letter

As you end your cover letter, think about how you would close out a sales call. You’d want to summarize the key information you covered and end with a CTA. 

Do the same for your cover letter, but remember you’re not going for a hard sell. A light CTA like “I look forward to hearing from you soon” is the right level of persuasion to aim for here. 

Additionally, just like you’d want to thank a customer for their time, saying thank you somewhere in the closing or sign-off is a good idea. 

What you don’t want to do is have a closer like the one below that shares the wrong personal information and doesn’t relate to the company or specifics of the marketing position at all.

Providing the wrong information here! 

Thanks for considering my application.

I can start immediately since I’m currently unemployed and I’m really keen to get this job. I hope you choose me for the marketing position.

Instead, aim for a closer like the one below that reconnects with GoDaddy’s mission of providing excellent web services and finishes with a nice CTA, as you would do with any of your marketing messages. 

A CTA-infused closer for success!

I am excited about the opportunity to leverage my skills to further GoDaddy’s mission of providing excellent web services. Thank you for considering my application. I look forward to discussing how I can be a valuable asset to the GoDaddy team. 

Sincerely, 

Luna Torres

Marketing Cover Letter Mistakes to Avoid

• The last thing you want to spotlight in your marketing cover letter is a poor knowledge of market trends! Demonstrate key knowledge about your target market (the company you’re applying to) by appealing to their vision. You can find more info on their organizational values or how you can help solve current obstacles by doing some research. Find their website, and definitely revisit the original job listing to see what the role emphasizes so you know what to reflect in your marketing cover letter.
• This tip goes hand-in-hand with staying on top of trends and lingo that apply to your dream job’s target market. Right now, your target audience is the recruiter or hiring manager who’s reading your cover letter! So seize the chance to appeal to them by name—not the dreaded sir or madam —you’ll make a much better impression.
• While writing your cover letter, demonstrate your marketing knowledge by getting super specific about company needs. (This will be your job once you nail that interview, after all!) You want to offer up key examples of how you can better the organization and contribute to their team. For instance, discuss specific SEO tools, such as Ahrefs or SEO Testing, to provide memorable context for accomplishments that align with the company’s current goals.
• You don’t want to send out a promotional email or make a social media post only to discover a typo you previously overlooked! And you definitely don’t want to do this with your cover letter, either. It’s well worth your time to proofread, especially if you used ChatGPT for your cover letter , just in case you left out a comma or misspelled an important keyword.
• Marketing is all about results! How are your customer acquisition and retention rates? Has your work resulted in a measurable increase in star ratings on Google Reviews? Look for numerical, quantifiable metrics for the positive impact you’ve made with your knowledge of Adobe software and Google Suite.

Your cover letter shouldn’t go over one page. The optimal word count is somewhere between 300-500 words. This allows you enough room to provide details about your market analysis and campaign strategizing abilities while keeping it highly specific to each job’s needs. 

Candidates without much experience will want to pull from what they gained through education, transferable skills like customer service, and passion for each position. For instance, you could talk about your passion for creating a great customer experience and how your consumer behavior courses provided you with the skills needed to achieve that. 

Choosing the right tone is similar to choosing your brand’s voice for a specific target market. Analyze how the company speaks in the job description and try to match their levels of energy and formality as best as possible.