presentation of business information questionnaire

Vrnda LeValley , customer training manager at HubSpot, recommends starting with an alignment question like, "Does this class meet your expectations?" because it gives more context to any positive or negative scores that follow. She continues, "If it didn't meet expectations, then there will potentially be negative responses across the board (as well as the reverse)."

3. Keep it brief, when possible.

Most questionnaires don't need to be longer than a page. For routine customer satisfaction surveys, it's unnecessary to ask 50 slightly varied questions about a customer's experience when those questions could be combined into 10 solid questions.

The shorter your questionnaire is, the more likely a customer will complete it. Plus a shorter questionnaire means less data for your team to collect and analyze. Based on the feedback, it will be a lot easier for you to get the information you need to make the necessary changes in your organization and products.

4. Choose a simple visual design.

There's no need to make your questionnaire a stunning work of art. As long as it's clear and concise, it will be attractive to customers. When asking questions that are important to furthering your company, it's best to keep things simple. Select a font that’s common and easy to read, like Helvetica or Arial. Use a text size that customers of all abilities can navigate.

A questionnaire is most effective when all the questions are visible on a single screen. The layout is important. If a questionnaire is even remotely difficult to navigate, your response rate could suffer. Make sure that buttons and checkboxes are easy to click and that questions are visible on both computer and mobile screens.

5. Use a clear research process.

Before planning questions for your questionnaire, you'll need to have a definite direction for it. A questionnaire is only effective if the results answer an overarching research question. After all, the research process is an important part of the survey, and a questionnaire is a tool that's used within the process.

In your research process, you should first come up with a research question. What are you trying to find out? What's the point of this questionnaire? Keep this in mind throughout the process.

After coming up with a research question, it's a good idea to have a hypothesis. What do you predict the results will be for your questionnaire? This can be structured in a simple "If … then …" format. A structured experiment — yes, your questionnaire is a type of experiment — will confirm that you're only collecting and analyzing data necessary to answer your research question. Then, you can move forward with your survey .

6. Create questions with straightforward, unbiased language.

When crafting your questions, it's important to structure them to get the point across. You don't want any confusion for your customers because this may influence their answers. Instead, use clear language. Don't use unnecessary jargon, and use simple terms in favor of longer-winded ones.

You may risk the reliability of your data if you try to combine two questions. Rather than asking, "How was your experience shopping with us, and would you recommend us to others?" separate it into two separate questions. Customers will be clear on your question and choose a response most appropriate for each one.

You should always keep the language in your questions unbiased. You never want to sway customers one way or another because this will cause your data to be skewed. Instead of asking, "Some might say that we create the best software products in the world. Would you agree or disagree?" it may be better to ask, "How would you rate our software products on a scale of 1 to 10?" This removes any bias and confirms that all the responses are valid.

7. Ask only the most important questions.

When creating your questionnaire, keep in mind that time is one of the most valuable commodities for customers. Most aren't going to sit through a 50-question survey, especially when they're being asked about products or services they didn't use. Even if they do complete it, most of these will be half-hearted responses from fatigued customers who simply want to be finished with it.

If your questionnaire has five or 55 questions, make sure each has a specific purpose. Individually, they should be aimed at collecting certain pieces of information that reveal new insights into different aspects of your business. If your questions are irrelevant or seem out of place, your customers will be easily derailed by the survey. And, once the customer has lost interest, it'll be difficult to regain their focus.

8. Ask one question at a time.

Since every question has a purpose, ask them one at a time. This lets the customer focus and encourages them to share a thoughtful response. This is particularly important for open-ended questions where customers need to describe an experience or opinion.

By grouping questions together, you risk overwhelming busy customers who don't have time for a long survey. They may think you're asking them too much, or they might see your questionnaire as a daunting task. You want your survey to appear as painless as possible. Keeping your questions separated will make it more user-friendly.

9. Order your questions logically.

A good questionnaire is like a good book. The beginning questions should lay the framework, the middle ones should cut to the core issues, and the final questions should tie up all loose ends. This flow keeps customers engaged throughout the entire survey.

When creating your questionnaire, start with the most basic questions about demographics. You can use this information to segment your customer base and create different buyer personas.

Next, add in your product and services questions. These are the ones that offer insights into common customer roadblocks and where you can improve your business's offerings. Questions like these guide your product development and marketing teams looking for new ways to enhance the customer experience.

Finally, you should conclude your questionnaire with open-ended questions to understand the customer journey. These questions let customers voice their opinions and point out specific experiences they've had with your brand.

10. Consider your target audience.

Whenever you collect customer feedback, you need to keep in mind the goals and needs of your target audience. After all, the participants in this questionnaire are your active customers. Your questions should be geared toward the interests and experiences they've already had with your company.

You can even create multiple surveys that target different buyer personas. For example, if you have a subscription-based pricing model, you can personalize your questionnaire for each type of subscription your company offers.

11. Test your questionnaire.

Once your questionnaire is complete, it's important to test it. If you don't, you may end up asking the wrong questions and collecting irrelevant or inaccurate information. Start by giving your employees the questionnaire to test, then send it to small groups of customers and analyze the results. If you're gathering the data you're looking for, then you should release the questionnaire to all of your customers.

How Questionnaires Can Benefit Your Customer Service Strategy

Whether you have one customer or 1000 customers, their opinions matter when it comes to the success of your business. Their satisfaction with your offerings can reveal how well or how poorly your customer service strategy and business are meeting their needs. A questionnaire is one of the most powerful, cost-effective tools to uncover what your customers think about your business. When analyzed properly, it can inform your product and service launches.

Use the free questionnaire templates, examples, and best practices in this guide to conduct your next customer feedback survey.

Now that you know the slight difference between a survey and a questionnaire, it’s time to put it into practice with your products or services. Remember, a good survey and questionnaire always start with a purpose. But, a great survey and questionnaire give data that you can use to help companies increase the way customers respond to their products or services because of the questions.

Net Promoter, Net Promoter System, Net Promoter Score, NPS, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Fred Reichheld, and Satmetrix Systems, Inc.

Editor's note: This post was originally published in July 2018 and has been updated for comprehensiveness.

Don't forget to share this post!

Related articles.

Nonresponse Bias: What to Avoid When Creating Surveys

How to Make a Survey with a QR Code

50 Catchy Referral Slogans & How to Write Your Own

How Automated Phone Surveys Work [+Tips and Examples]

Online Panels: What They Are & How to Use Them Effectively

The Complete Guide to Survey Logic (+Expert Tips)

Focus Group vs. Survey: Which One Should You Use?

Leading Questions: What They Are & Why They Matter [+ Examples]

What are Survey Sample Sizes & How to Find Your Sample Size

24 Diversity, Equity, and Inclusion Survey Questions to Ask Your Employees

5 free templates for learning more about your customers and respondents.

Service Hub provides everything you need to delight and retain customers while supporting the success of your whole front office

• 21 Business Survey Questions + [Template Examples]

As you work on growing your business and making the best entrepreneurial decisions, you would need to carry out a lot of research, which is where you need a business surveys.  Business surveys make research easy and equip you with relevant information for better decision-making.

Knowing what a business survey is, how to create one, and seamlessly administer it should be a priority for any organization. When properly implemented, a business survey can aid the exponential growth of any organization 

What is a Business Survey? 

A business survey is a research tool that is used for collecting relevant data about a business from a predetermined audience. It is made up of a set of structured questions that help you to gather information about industry dynamics, market preferences, competition, and other important business variables. 

For instance, a restaurant may need to find out how the customers rate its overall service delivery. To achieve this, it can administer a customer satisfaction survey that allows the customers to provide feedback on different aspects of the business. 

To get the right information through a business survey, you must ask the right questions. With a business survey, you will gather first-hand information and gain interesting insights that are crucial to the overall growth of your organization. 

Importance of Business Surveys 

• A business survey helps you to gather important insights for different aspects of your business. Gathering first-hand information from customers allows you to identify the strengths and weaknesses of your business and to improve on organizational processes. 
• With a business survey, you would be able to gather feedback from your customers. Asking customers to provide feedback on your business helps you to know where you stand and also identify any areas of the business that need improvement. 
• Data gathered via a business survey would help you improve your customer experience and build lasting client relationships. When you provide excellent service delivery for clients, you would record repeated patronage and expand your client base.
• A business survey plays a major role in the optimization of overall business operations. Data gathered from such surveys highlights areas needing improvement in your business which you can concentrate your resources on. 
• It is an essential step towards making objective and unbiased business decisions.  

Types of Business Survey 

Customer surveys.

A customer survey is a type of business survey that is used to collect first-hand information on the perceptions of your customers. Typically, it consists of questions that bother on the opinions and expectations of your customers as they interact with your business and make use of your product or service. 

Since customers lie at the heart of every business, it is important to always be abreast of their needs and to also understand how they view your organization. Working with this data would help you to improve your business processes for better service delivery. 

Top Customer Survey Questions for Businesses  

• How would you rate our service delivery? 
• What was your experience like? 
• Did our customer service representative resolve the issue on time?
• Are you satisfied with the resolution of this issue?
• Are you satisfied with the available payment methods? 
• How can we improve our service delivery for you?
• Do you have any suggestions/comments to help us serve you better?
• How likely are you to recommend us to your network?
• How easy is the purchasing process with our company?
• Did you find our website useful? 

Customer Survey Templates For Businesses

• Customer Complaint Form  

Use this customer complaint form template to gather information on the challenges faced by customers for easy resolution. With this form, you can collect important information that will be useful in swiftly addressing any issues faced by customers as they interact with your products or services. 

• Customer Satisfaction Survey

Conducting a customer satisfaction survey helps you to find out if your customers are satisfied with your products or services. With this survey, you would be able to know what your customers think about your product or service and the extent to which your product meets their needs. 

• Restaurant Satisfaction Survey

Allow customers to rate your service delivery after a hearty meal, by carrying out a restaurant satisfaction survey . Data gathered via this survey helps you to improve your overall service delivery and provide a great customer experience for your clients. 

• Website Evaluation Survey

Use this website evaluation survey template to gather feedback from users about your website. This survey allows users to share their experience using your website. 

• Event Satisfaction Survey

An event satisfaction survey is an important tool that is used to gather feedback from event attendees. This survey provides meaningful insights into attendees’ perceptions of different aspects of your event and also helps you to improve on future events.

• Post-event Survey

This survey allows attendees to assess your event . Here, attendees can rate their overall experience and provide specific feedback on different aspects of your event also make specific suggestions for improving future events. 

• Online Feedback Form

An online feedback form is used to seamlessly collect feedback on business processes from customers. With this form, you can easily collect, organize, and process useful information from customers on products, services, and other aspects of your business. 

https://www.formpl.us/templates/online-feedback-form

Product Surveys

A product survey is a tool that is used to gather information on what users think about a product. It helps you to understand users’ experiences with your product and to also gather information for improving the overall product experience. 

You can administer a product survey as part of market research before the launch of a new product. This will help you get first-hand information about what the market really wants and create a product that meets these needs. 

Every contact a consumer (or customer) has with your product goes a long way in determining his or her perception of your business. Collecting feedback on users’ experiences gives you an opportunity to understand the concerns of your customers and make sure your product is meeting their needs. 

Top Product Survey Questions for Businesses

• How often do you use our product?
• What product features do you find useful?
• How likely are you to recommend this product? 
• What value does this product provide for you?
• Did the product meet your expectations?
• How would you describe our product?
• How satisfied are you with the product?
• How long have you been using our product?
• What are the top 3 benefits you get from our product?
• How can we make this product better for you? 

Product Survey Template For Businesses

• Customer Complaint Form

A customer complaint form is useful in improving your product and customer experience. With this form, you would be able to collect information on any issues faced by your customers and swiftly resolve them for a better user experience. 

• Product Pricing Survey

Use this product pricing survey template to sample opinions on product pricing. If you are launching a new product and want to avoid pricing your product above or below the market standard, you need to get customer feedback on your product’s price. 

• Internet Usage Survey

An internet usage survey is used to gather information on the daily “internet behaviors” of respondents. With this survey, you would understand how the internet fits into the everyday lives of your customers. It can be used as part of market research for a product. 

• Product Evaluation Form

Administering a product evaluation survey is one of the most important steps you can take after launching a new product. This survey allows you to gather feedback from users on different aspects of your product in order to improve the product as needed. 

Market Surveys 

A market survey is an important method of gathering information about the preferences of the target market. It is made up of a set of structured questions that bother on the inclinations of consumers, their behaviors, expectations, and purchasing power. 

A market survey is an important aspect of market research because it helps organizations to collect insightful feedback from users. With this information, you can develop effective marketing strategies for upcoming products and services, and also improve on the features of existing products. 

A market survey helps you to make business decisions from an informed point of view. Rather than basing business decisions on sentiments or guesses, you would be able to depend on actual data from your target market to drive objective decision-making. 

With the data from a market survey, you would better understand consumer demographics and record higher customer acquisition rates. Not only that, but the information retrieved from the target market via market surveys and segmentation is also a source of creating definite and long-term marketing plans for a product. 

Top Market Survey Questions for Businesses

• Would you choose this product?
• What do you like about this product or service?
• How can we improve this product for you?
• What do you like most about the competing products in the market?
• Would you choose this product over its competitors?
• What is your monthly shopping budget?
• Is our payment plan convenient for you? 
• Would you recommend this product to others?
• What do you dislike about this product?
• Do you think our product is the best in the market?

Market Survey Templates For Businesses

• Market Survey Form Template

This is important for market research and is used to collect information about market preferences and consumer behaviors. With this form template, you’d gain insights into the needs of your target market. 

• Demographic Survey

A demographic survey is made up of a set of questions that help you to gather information about your target market. With a demographic survey, you would be able to collect relevant consumer data such as age, occupation, educational status, income level, etc. 

It is also very useful in creating an accurate buyer persona. 

https://www.formpl.us/templates/demographic-survey

How to Create a Business Survey with Formplus

• Sign in to your Formplus account to access the form builder. Click on the “create new form” button on your dashboard. 
• Enter the title of your form (e.g. Business Survey Form).
• You can click or drag and drop preferred fields to your business survey. 

• Save your business survey to access the form customization section. Here, you can modify your form’s appearance by adding background images, including your organization’s logo, and changing the form layout. 

• Use the multiple sharing options to share your business survey form with respondents. You can send out email notifications to respondents or share the form with your online community via the social media direct sharing buttons. 

Understanding what a business survey is and how to go about it would help you make better decisions for your organization. A business survey provides useful insights into market preferences and behaviors which are extremely important for the formulation of growth strategies for your business.  

In this article, we’ve discussed different types of business surveys with question samples and we’ve also shared meaningful tips for creating a good business survey. You can use Formplus to create and administer different business surveys for your organization with little or no hassles. 

Connect to Formplus, Get Started Now - It's Free!

• Business Forms
• business survey
• business survey question
• business survey template
• busayo.longe

You may also like:

Community Survey: Types, Importance + [Questionnaire Examples]

In this article, we’ll look at what a community survey is, the types, why it is so important and some community survey templates you can...

Business Continuity Plan: Definition, Importance & Implementation

In this article, we will look at what BCP is and why it’s important for your business.

Survey or Questionnaire? 15 Differences & Similarities

Guide on differences between survey and questionnaires. + Survey Questionnaire tips, tools, advantages template and examples

9 Types of Survey + [Template & Question Examples]

Ultimate guide to survey types; online & offline surveys, longitudinal surveys, trend surveys, cohort surveys, evaluation survey,...

Formplus - For Seamless Data Collection

Collect data the right way with a versatile data collection tool. try formplus and transform your work productivity today..

5 ways to effectively present assessment or survey results

• Written August 8, 2021
• by Roman Daneghyan

In today’s business world, understanding your customers is crucial.

Collecting data can be challenging , but turning that data into useful information or representative statistics is a whole different game.

Speaking about statistics, l et’s take a look at the importance of statistics in business:

• Eases performance evaluation and management
• Offers factual data
• Keeps the brand in operation
• Projection of future events
• Makes your business clear and understandable
• Helps businesses in setting long-term goals

You might have heard this old saying, “ A picture is worth a thousand words .”

The best technique for understanding any assessment or survey results is to visualize them . You can display survey results in different forms from simple charts to presentations, video infographics, and more.

In this post, we will take a closer look at the top 5 ways to effectively present your assessment or survey results. Want to dive straight into creating questionnaires with advanced and automated report generation? Find out if our software is what you’re looking for.

1. Using charts

A chart or graph is a visual presentation of data. The major goal of using charts is to display your assessment or survey results in a meaningful way.

Good charts convey information easily and quickly to the audience, whereas a bad chart leaves you confused. They highlight the salient characteristics of the assessment results and deliver a convenient method to compare different sets of it. Whether you want to show a relationship, highlight a trend, or make a comparison, charts help the users in understanding what you’re talking about.

Have a look at the images below of both good charts and bad charts.

Good chart: precise and clear

Bad chart: confusing and unclear

There are several chart types such as bar graph, line graph, Venn diagram, pie chart, and more. Different situations require different chart types for a simple and clear presentation of the assessment or survey assessment results you’ve collected. For this, you need to pick the chart that best fits your situation.

You can display your charts in these business presentation examples , helping you craft engaging and persuasive presentations for various purposes, from sales pitches to corporate meetings.

Bar charts are a type of graph used to display and compare the number, frequency, or other measures for different discrete categories of data.

Bar charts are one of the most commonly used types of graphs because they are simple to create and very easy to interpret. They are also a flexible chart type and there are several variations of the standard bar chart including horizontal bar charts, grouped or component charts, and stacked bar charts.

Bar graphs are best used to compare things between different groups or to track changes over time. However, when trying to measure change over time, bar graphs are best when the changes are larger.

Line graphs are usually used to show time-series data – that is how one or more variables vary over a period of time.

Line graphs are particularly useful for identifying patterns and trends in the data such as seasonal effects, large changes, and turning points. As well as time-series data, line graphs can also be appropriate for displaying data that are measured over other continuous variables such as distance. For example, a line graph could be used to show how pollution levels vary with increasing distance from a source, or how the level of a chemical varies with the depth of soil. However, it is important to consider whether the data have been collected at sufficiently regular intervals so that estimates made for a point lying halfway along the line between two successive measurements would be reasonable. In a line graph, the x-axis represents the continuous variable (for example year or distance) whilst the y-axis has a scale and indicates the measurement. Several data series can be plotted on the same line chart and this is particularly useful for analyzing and comparing trends

Typical examples of the types of data that can be presented using line graphs are monthly rainfall and annual unemployment rates.

Venn diagram

A Venn diagram (also called primary diagram, set diagram, or logic diagram) is used to show all possible logical relations between different sets. This diagram uses overlapping shapes, often circles to illustrate the logical relationships between two or more sets of items.

You can use Canva’s free Venn diagram maker to create your own Venn diagram.

For example, say you have three characteristics, you can present them as follows:

This is one of the popular types of charts out there. These are used to comparing parts. Each arc is delineated by building outspread lines from its closures to the focal point of the circle, making wedge-formed “slices”. The sum of all slices is always 100%.

2. Video infographics

Video infographics or animated infographics are another way to present your statistics.

Video infographics are created by combining different animations in one informational video. It helps you in explaining assessment or survey results in an engaging manner.

It can add an extra dimension of excitement and provide a brief overview of your business data.

Apart from this, visual infographics offer an effective communication source capable of conveying concrete and complex information effortlessly. If you have a killer video infographic idea, it allows you to create a video infographic for your business using a video-making tool. 

From several online video-making tools available, you can take help from Renderforest . It is a free video-making platform that helps you in building promotional videos, slideshows, intros, special events videos, and more within minutes. Use Renderforest as an affordable, fast, and easy-to-use tool to make video infographics and to present your survey results in a more understanding and attractive way.

3. Make use of infographics

Infographics are another great way to share your business statistics with your audience. Survey results are easily translated into graphs and charts, making survey results and infographics the perfect couple.

Infographics are not only eye-catching, but they also make your business data look more pleasing and impactful. There are a number of examples of statistical infographics that have gone viral in the industry.

For example,  Bill Gates’ World’s Deadliest Animal Infographic .

A strong infographic will leave an unforgettable impression on your audience. You can also take the idea from this chart and create something outside-the-box. The best thing about infographics is that they are easy to design and anyone can create them, even without a designing background.

Our friends over at Venngage have written a great article on turning survey results into an infographic .

4. Data visualization

One of the best ways to interpret the statistics is to visualize the numbers as an image. This can help you to see a pattern that is otherwise not visible. According to MIT , the human brain can easily process an image in only 13 milliseconds. This clearly shows the importance of visual representation.

To present your survey results, a visual representation can promote your message and shows statistical information. It can be in the form of diagrams, tables or graphs . Excel makes it incredibly quick and simple to edit all aspects of a graph and because it’s so widely used. If you’re not experienced with Excel it’s easy to find training programs to get you up to speed.

Have a look at the column chart:

• Choosing accent colors to highlight important data or changes
• Horizontal labels to improve the level of readability
• Y-Axis to 0 to reflect the precise values in your graph

Remember, for readers visual representations are easy to understand. Statistics presented in the form of visuals can be easily understood compared to long list of numbers. The visual presentation illustrates current trends quickly and is an efficient way to transfer the database information into the reader’s mind.

It is also important to keep in mind that poor visualization of statistics can often be misleading. Therefore, to balance function and design is very essential. Visuals that are complex fail to communicate with the audience. Misleading information can also be an outcome of distinctive cultural traditions. For instance, colors might hold different symbolic meanings globally.

5. Use presentations

Last but not least presentations . Data can only work if it is understandable to your audience.

The best way to decipher a jumble of numbers, data, and statistics is by turning it into a visual presentation . Have you ever used a presentation maker for presenting your business statistics? If no, try this now. It is an efficient and famous method to get your message across your potential audience effectively.

Creating a data visualization presentation is in itself an art. You need to take into consideration various factors e.g., the type of data you would like to share and the medium for your data.

By analyzing your data and selecting a medium, you can design an effective presentation to represent your data. Also, you need to ensure that the presentations you’re creating must be of high quality and engaging to the visitors. Once you’ve presented your survey results using these effective methods, don’t forget to provide feedback channels for your audience to share their thoughts and insights. Your audience’s feedback can help you refine your presentation techniques and better meet their information needs.

Always keep in mind that there is a story behind every statistic, and a data visualization presentation can help you in depicting that story successfully.

Final words

Graphs, diagrams, and tables are all great and attractive ways to present survey results that are easy to understand. The major reason for using visuals is clarity as some data can be better understood when explained visually. And when it comes to presenting data, nothing is more effective than a table or graph. Add your logo to your presentation and you have a professionally branded survey report .

Create your own assessment for free!

About the author:.

Roman Daneghyan

One response.

Thank you. it’s useful to me :>

Recommended reading

How to drive your consultancy business with a readiness assessment (part 1/3 of blog series)

If you went to the doctor tomorrow because you don’t feel well… would you be satisfied with a diagnosis that

How to develop your own risk assessment

How well is your business protected when a global pandemic strikes? If someone would’ve asked you that question 5 year

Attain Global: How to do psychometric tests right and build a cutting-edge international business [case study]

In many countries worldwide, the pursuit of skillful and engaged employees is not so much a war on talent as

Want to know more?

Subscribe to our newsletter and get hand-picked articles directly to your inbox.

The Pointerpro newsletter brings you the latest market trends and will give you an overview of compelling testimonials from our community. Register now!

Popular Articles

Get to know us.

Contact us Careers (We’re hiring!)

Help Center

Certifications.

ISO 27001 Certified

Careers (We’re hiring!)

Let’s stay in touch, we’d like that

Learn / Blog / Article

Back to blog

Survey questions 101: 70+ survey question examples, types of surveys, and FAQs

How well do you understand your prospects and customers—who they are, what keeps them awake at night, and what brought them to your business in search of a solution? Asking the right survey questions at the right point in their customer journey is the most effective way to put yourself in your customers’ shoes.

Last updated

Reading time.

This comprehensive intro to survey questions contains over 70 examples of effective questions, an overview of different types of survey questions, and advice on how to word them for maximum effect. Plus, we’ll toss in our pre-built survey templates, expert survey insights, and tips to make the most of AI for Surveys in Hotjar. ✨

Surveying your users is the simplest way to understand their pain points, needs, and motivations. But first, you need to know how to set up surveys that give you the answers you—and your business—truly need. Impactful surveys start here:

❓ The main types of survey questions : most survey questions are classified as open-ended, closed-ended, nominal, Likert scale, rating scale, and yes/no. The best surveys often use a combination of questions.

💡 70+ good survey question examples : our top 70+ survey questions, categorized across ecommerce, SaaS, and publishing, will help you find answers to your business’s most burning questions

✅ What makes a survey question ‘good’ : a good survey question is anything that helps you get clear insights and business-critical information about your customers 

❌ The dos and don’ts of writing good survey questions : remember to be concise and polite, use the foot-in-door principle, alternate questions, and test your surveys. But don’t ask leading or loaded questions, overwhelm respondents with too many questions, or neglect other tools that can get you the answers you need.

👍 How to run your surveys the right way : use a versatile survey tool like Hotjar Surveys that allows you to create on-site surveys at specific points in the customer journey or send surveys via a link

🛠️ 10 use cases for good survey questions : use your survey insights to create user personas, understand pain points, measure product-market fit, get valuable testimonials, measure customer satisfaction, and more

Use Hotjar to build your survey and get the customer insight you need to grow your business.

6 main types of survey questions

Let’s dive into our list of survey question examples, starting with a breakdown of the six main categories your questions will fall into:

Open-ended questions

Closed-ended questions

Nominal questions

Likert scale questions

Rating scale questions

'Yes' or 'no' questions

1. Open-ended survey questions

Open-ended questions  give your respondents the freedom to  answer in their own words , instead of limiting their response to a set of pre-selected choices (such as multiple-choice answers, yes/no answers, 0–10 ratings, etc.). 

Examples of open-ended questions:

What other products would you like to see us offer?

If you could change just one thing about our product, what would it be?

When to use open-ended questions in a survey

The majority of example questions included in this post are open-ended, and there are some good reasons for that:

Open-ended questions help you learn about customer needs you didn’t know existed , and they shine a light on areas for improvement that you may not have considered before. If you limit your respondents’ answers, you risk cutting yourself off from key insights.

Open-ended questions are very useful when you first begin surveying your customers and collecting their feedback. If you don't yet have a good amount of insight, answers to open-ended questions will go a long way toward educating you about who your customers are and what they're looking for.

There are, however, a few downsides to open-ended questions:

First, people tend to be less likely to respond to open-ended questions in general because they take comparatively more effort to answer than, say, a yes/no one

Second, but connected: if you ask consecutive open-ended questions during your survey, people will get tired of answering them, and their answers might become less helpful the more you ask

Finally, the data you receive from open-ended questions will take longer to analyze compared to easy 1-5 or yes/no answers—but don’t let that stop you. There are plenty of shortcuts that make it easier than it looks (we explain it all in our post about how to analyze open-ended questions , which includes a free analysis template.)

💡 Pro tip: if you’re using Hotjar Surveys, let our AI for Surveys feature analyze your open-ended survey responses for you. Hotjar AI reviews all your survey responses and provides an automated summary report of key findings, including supporting quotes and actionable recommendations for next steps.

2. Closed-ended survey questions

Closed-end questions limit a user’s response options to a set of pre-selected choices. This broad category of questions includes

‘Yes’ or ‘no’ questions

When to use closed-ended questions

Closed-ended questions work brilliantly in two scenarios:

To open a survey, because they require little time and effort and are therefore easy for people to answer. This is called the foot-in-the-door principle: once someone commits to answering the first question, they may be more likely to answer the open-ended questions that follow.

When you need to create graphs and trends based on people’s answers. Responses to closed-ended questions are easy to measure and use as benchmarks. Rating scale questions, in particular (e.g. where people rate customer service or on a scale of 1-10), allow you to gather customer sentiment and compare your progress over time.

3. Nominal questions

A nominal question is a type of survey question that presents people with multiple answer choices; the answers are  non-numerical in nature and don't overlap  (unless you include an ‘all of the above’ option).

Example of nominal question:

What are you using [product name] for?

Personal use

Both business and personal use

When to use nominal questions

Nominal questions work well when there is a limited number of categories for a given question (see the example above). They’re easy to create graphs and trends from, but the downside is that you may not be offering enough categories for people to reply.

For example, if you ask people what type of browser they’re using and only give them three options to choose from, you may inadvertently alienate everybody who uses a fourth type and now can’t tell you about it.

That said, you can add an open-ended component to a nominal question with an expandable ’other’ category, where respondents can write in an answer that isn’t on the list. This way, you essentially ask an open-ended question that doesn’t limit them to the options you’ve picked.

4. Likert scale questions

The Likert scale is typically a 5- or 7-point scale that evaluates a respondent’s level of agreement with a statement or the intensity of their reaction toward something.

The scale develops symmetrically: the median number (e.g. a 3 on a 5-point scale) indicates a point of neutrality, the lowest number (always 1) indicates an extreme view, and the highest number (e.g. a 5 on a 5-point scale) indicates the opposite extreme view.

Example of a Likert scale question:

When to use Likert scale questions

Likert-type questions are also known as ordinal questions because the answers are presented in a specific order. Like other multiple-choice questions, Likert scale questions come in handy when you already have some sense of what your customers are thinking. For example, if your open-ended questions uncover a complaint about a recent change to your ordering process, you could use a Likert scale question to determine how the average user felt about the change.

A series of Likert scale questions can also be turned into a matrix question. Since they have identical response options, they are easily combined into a single matrix and break down the pattern of single questions for users.

5. Rating scale questions

Rating scale questions are questions where the answers map onto a numeric scale (such as rating customer support on a scale of 1-5, or likelihood to recommend a product from 0-10).

Examples of rating questions:

How likely are you to recommend us to a friend or colleague on a scale of 0-10?

How would you rate our customer service on a scale of 1-5?

When to use rating questions

Whenever you want to assign a numerical value to your survey or visualize and compare trends , a rating question is the way to go.

A typical rating question is used to determine Net Promoter Score® (NPS®) : the question asks customers to rate their likelihood of recommending products or services to their friends or colleagues, and allows you to look at the results historically and see if you're improving or getting worse. Rating questions are also used for customer satisfaction (CSAT) surveys and product reviews.

When you use a rating question in a survey, be sure to explain what the scale means (e.g. 1 for ‘Poor’, 5 for ‘Amazing’). And consider adding a follow-up open-ended question to understand why the user left that score.

Example of a rating question (NPS):

6. ‘Yes’ or ‘no’ questions

These dichotomous questions are super straightforward, requiring a simple ‘yes’ or ‘no’ reply.

Examples of yes/no questions:

Was this article useful? (Yes/No)

Did you find what you were looking for today? (Yes/No)

When to use ‘yes’ or ‘no’ questions

‘Yes’ and ‘no’ questions are a good way to quickly segment your respondents . For example, say you’re trying to understand what obstacles or objections prevent people from trying your product. You can place a survey on your pricing page asking people if something is stopping them, and follow up with the segment who replied ‘yes’ by asking them to elaborate further.

These questions are also effective for getting your foot in the door: a ‘yes’ or ‘no’ question requires very little effort to answer. Once a user commits to answering the first question, they tend to become more willing to answer the questions that follow, or even leave you their contact information.

70+ more survey question examples

Below is a list of good survey questions, categorized across ecommerce, software as a service (SaaS), and publishing. You don't have to use them word-for-word, but hopefully, this list will spark some extra-good ideas for the surveys you’ll run immediately after reading this article. (Plus, you can create all of them with Hotjar Surveys—stick with us a little longer to find out how. 😉)

📊 9 basic demographic survey questions

Ask these questions when you want context about your respondents and target audience, so you can segment them later. Consider including demographic information questions in your survey when conducting user or market research as well. 

But don’t ask demographic questions just for the sake of it—if you're not going to use some of the data points from these sometimes sensitive questions (e.g. if gender is irrelevant to the result of your survey), move on to the ones that are truly useful for you, business-wise. 

Take a look at the selection of examples below, and keep in mind that you can convert most of them to multiple choice questions:

What is your name?

What is your age?

What is your gender?

What company do you work for?

What vertical/industry best describes your company?

What best describes your role?

In which department do you work?

What is the total number of employees in your company (including all locations where your employer operates)?

What is your company's annual revenue?

🚀 Get started: gather more info about your users with our product-market fit survey template .

👥 20+ effective customer questions

These questions are particularly recommended for ecommerce companies:

Before purchase

What information is missing or would make your decision to buy easier?

What is your biggest fear or concern about purchasing this item?

Were you able to complete the purpose of your visit today?

If you did not make a purchase today, what stopped you?

After purchase

Was there anything about this checkout process we could improve?

What was your biggest fear or concern about purchasing from us?

What persuaded you to complete the purchase of the item(s) in your cart today?

If you could no longer use [product name], what’s the one thing you would miss the most?

What’s the one thing that nearly stopped you from buying from us?

👉 Check out our 7-step guide to setting up an ecommerce post-purchase survey .

Other useful customer questions

Do you have any questions before you complete your purchase?

What other information would you like to see on this page?

What were the three main things that persuaded you to create an account today?

What nearly stopped you from creating an account today?

Which other options did you consider before choosing [product name]?

What would persuade you to use us more often?

What was your biggest challenge, frustration, or problem in finding the right [product type] online?

Please list the top three things that persuaded you to use us rather than a competitor.

Were you able to find the information you were looking for?

How satisfied are you with our support?

How would you rate our service/support on a scale of 0-10? (0 = terrible, 10 = stellar)

How likely are you to recommend us to a friend or colleague? ( NPS question )

Is there anything preventing you from purchasing at this point?

🚀 Get started: learn how satisfied customers are with our expert-built customer satisfaction and NPS survey templates .

Set up a survey in seconds

Use Hotjar's free survey templates to build virtually any type of survey, and start gathering valuable insights in moments.

🛍 30+ product survey questions

These questions are particularly recommended for SaaS companies:

Questions for new or trial users

What nearly stopped you from signing up today?

How likely are you to recommend us to a friend or colleague on a scale of 0-10? (NPS question)

Is our pricing clear? If not, what would you change?

Questions for paying customers

What convinced you to pay for this service?

What’s the one thing we are missing in [product type]?

What's one feature we can add that would make our product indispensable for you?

If you could no longer use [name of product], what’s the one thing you would miss the most?

🚀 Get started: find out what your buyers really think with our pricing plan feedback survey template .

Questions for former/churned customers

What is the main reason you're canceling your account? Please be blunt and direct.

If you could have changed one thing in [product name], what would it have been?

If you had a magic wand and could change anything in [product name], what would it be?

🚀 Get started: find out why customers churn with our free-to-use churn analysis survey template .

Other useful product questions

What were the three main things that persuaded you to sign up today?

Do you have any questions before starting a free trial?

What persuaded you to start a trial?

Was this help section useful?

Was this article useful?

How would you rate our service/support on a scale of 1-10? (0 = terrible, 10 = stellar)

Is there anything preventing you from upgrading at this point?

Is there anything on this page that doesn't work the way you expected it to?

What could we change to make you want to continue using us?

If you did not upgrade today, what stopped you?

What's the next thing you think we should build?

How would you feel if we discontinued this feature?

What's the next feature or functionality we should build?

🚀 Get started: gather feedback on your product with our free-to-use product feedback survey template .

🖋 20+ effective questions for publishers and bloggers

Questions to help improve content.

If you could change just one thing in [publication name], what would it be?

What other content would you like to see us offer?

How would you rate this article on a scale of 1–10?

If you could change anything on this page, what would you have us do?

If you did not subscribe to [publication name] today, what was it that stopped you?

🚀 Get started: find ways to improve your website copy and messaging with our content feedback survey template .

New subscriptions

What convinced you to subscribe to [publication] today?

What almost stopped you from subscribing?

What were the three main things that persuaded you to join our list today?

Cancellations

What is the main reason you're unsubscribing? Please be specific.

Other useful content-related questions

What’s the one thing we are missing in [publication name]?

What would persuade you to visit us more often?

How likely are you to recommend us to someone with similar interests? (NPS question)

What’s missing on this page?

What topics would you like to see us write about next?

How useful was this article?

What could we do to make this page more useful?

Is there anything on this site that doesn't work the way you expected it to?

What's one thing we can add that would make [publication name] indispensable for you?

If you could no longer read [publication name], what’s the one thing you would miss the most?

💡 Pro tip: do you have a general survey goal in mind, but are struggling to pin down the right questions to ask? Give Hotjar’s AI for Surveys a go and watch as it generates a survey for you in seconds with questions tailored to the exact purpose of the survey you want to run.

What makes a good survey question?

We’ve run through more than 70 of our favorite survey questions—but what is it that makes a good survey question, well, good ? An effective question is anything that helps you get clear insights and business-critical information about your customers , including

Who your target market is

How you should price your products

What’s stopping people from buying from you

Why visitors leave your website

With this information, you can tailor your website, products, landing pages, and messaging to improve the user experience and, ultimately, maximize conversions .

How to write good survey questions: the DOs and DON’Ts

To help you understand the basics and avoid some rookie mistakes, we asked a few experts to give us their thoughts on what makes a good and effective survey question.

Survey question DOs

✅ do focus your questions on the customer.

It may be tempting to focus on your company or products, but it’s usually more effective to put the focus back on the customer. Get to know their needs, drivers, pain points, and barriers to purchase by asking about their experience. That’s what you’re after: you want to know what it’s like inside their heads and how they feel when they use your website and products.

Rather than asking, “Why did you buy our product?” ask, “What was happening in your life that led you to search for this solution?” Instead of asking, “What's the one feature you love about [product],” ask, “If our company were to close tomorrow, what would be the one thing you’d miss the most?” These types of surveys have helped me double and triple my clients.

✅ DO be polite and concise (without skimping on micro-copy)

Put time into your micro-copy—those tiny bits of written content that go into surveys. Explain why you’re asking the questions, and when people reach the end of the survey, remember to thank them for their time. After all, they’re giving you free labor!

✅ DO consider the foot-in-the-door principle

One way to increase your response rate is to ask an easy question upfront, such as a ‘yes’ or ‘no’ question, because once people commit to taking a survey—even just the first question—they’re more likely to finish it.

✅ DO consider asking your questions from the first-person perspective

Disclaimer: we don’t do this here at Hotjar. You’ll notice all our sample questions are listed in second-person (i.e. ‘you’ format), but it’s worth testing to determine which approach gives you better answers. Some experts prefer the first-person approach (i.e. ‘I’ format) because they believe it encourages users to talk about themselves—but only you can decide which approach works best for your business.

I strongly recommend that the questions be worded in the first person. This helps create a more visceral reaction from people and encourages them to tell stories from their actual experiences, rather than making up hypothetical scenarios. For example, here’s a similar question, asked two ways: “What do you think is the hardest thing about creating a UX portfolio?” versus “My biggest problem with creating my UX portfolio is…” 

The second version helps get people thinking about their experiences. The best survey responses come from respondents who provide personal accounts of past events that give us specific and real insight into their lives.

✅ DO alternate your questions often

Shake up the questions you ask on a regular basis. Asking a wide variety of questions will help you and your team get a complete view of what your customers are thinking.

✅ DO test your surveys before sending them out

A few years ago, Hotjar created a survey we sent to 2,000 CX professionals via email. Before officially sending it out, we wanted to make sure the questions really worked. 

We decided to test them out on internal staff and external people by sending out three rounds of test surveys to 100 respondents each time. Their feedback helped us perfect the questions and clear up any confusing language.

Survey question DON’Ts

❌ don’t ask closed-ended questions if you’ve never done research before.

If you’ve just begun asking questions, make them open-ended questions since you have no idea what your customers think about you at this stage. When you limit their answers, you just reinforce your own assumptions.

There are two exceptions to this rule:

Using a closed-ended question to get your foot in the door at the beginning of a survey

Using rating scale questions to gather customer sentiment (like an NPS survey)

❌ DON’T ask a lot of questions if you’re just getting started

Having to answer too many questions can overwhelm your users. Stick with the most important points and discard the rest.

Try starting off with a single question to see how your audience responds, then move on to two questions once you feel like you know what you’re doing.

How many questions should you ask? There’s really no perfect answer, but we recommend asking as few as you need to ask to get the information you want. In the beginning, focus on the big things:

Who are your users?

What do potential customers want?

How are they using your product?

What would win their loyalty?

❌ DON’T just ask a question when you can combine it with other tools

Don’t just use surveys to answer questions that other tools (such as analytics) can also answer. If you want to learn about whether people find a new website feature helpful, you can also observe how they’re using it through traditional analytics, session recordings , and other user testing tools for a more complete picture.

Don’t use surveys to ask people questions that other tools are better equipped to answer. I’m thinking of questions like “What do you think of the search feature?” with pre-set answer options like ‘Very easy to use,’ ‘Easy to use,’ etc. That’s not a good question to ask. 

Why should you care about what people ‘think’ about the search feature? You should find out whether it helps people find what they need and whether it helps drive conversions for you. Analytics, user session recordings, and user testing can tell you whether it does that or not.

❌ DON’T ask leading questions

A leading question is one that prompts a specific answer. Avoid asking leading questions because they’ll give you bad data. For example, asking, “What makes our product better than our competitors’ products?” might boost your self-esteem, but it won’t get you good information. Why? You’re effectively planting the idea that your own product is the best on the market.

❌ DON’T ask loaded questions

A loaded question is similar to a leading question, but it does more than just push a bias—it phrases the question such that it’s impossible to answer without confirming an underlying assumption.

A common (and subtle) form of loaded survey question would be, “What do you find useful about this article?” If we haven’t first asked you whether you found the article useful at all, then we’re asking a loaded question.

❌ DON’T ask about more than one topic at once

For example, “Do you believe our product can help you increase sales and improve cross-collaboration?”

This complex question, also known as a ‘double-barreled question’, requires a very complex answer as it begs the respondent to address two separate questions at once:

Do you believe our product can help you increase sales?

Do you believe our product can help you improve cross-collaboration?

Respondents may very well answer 'yes', but actually mean it for the first part of the question, and not the other. The result? Your survey data is inaccurate, and you’ve missed out on actionable insights.

Instead, ask two specific questions to gather customer feedback on each concept.

How to run your surveys

The format you pick for your survey depends on what you want to achieve and also on how much budget or resources you have. You can

Use an on-site survey tool , like Hotjar Surveys , to set up a website survey that pops up whenever people visit a specific page: this is useful when you want to investigate website- and product-specific topics quickly. This format is relatively inexpensive—with Hotjar’s free forever plan, you can even run up to 3 surveys with unlimited questions for free.

Use Hotjar Surveys to embed a survey as an element directly on a page: this is useful when you want to grab your audience’s attention and connect with customers at relevant moments, without interrupting their browsing. (Scroll to the bottom of this page to see an embedded survey in action!) This format is included on Hotjar’s Business and Scale plans—try it out for 15 days with a free Ask Business trial .

Use a survey builder and create a survey people can access in their own time: this is useful when you want to reach out to your mailing list or a wider audience with an email survey (you just need to share the URL the survey lives at). Sending in-depth questionnaires this way allows for more space for people to elaborate on their answers. This format is also relatively inexpensive, depending on the tool you use.

Place survey kiosks in a physical location where people can give their feedback by pressing a button: this is useful for quick feedback on specific aspects of a customer's experience (there’s usually plenty of these in airports and waiting rooms). This format is relatively expensive to maintain due to the material upkeep.

Run in-person surveys with your existing or prospective customers: in-person questionnaires help you dig deep into your interviewees’ answers. This format is relatively cheap if you do it online with a user interview tool or over the phone, but it’s more expensive and time-consuming if done in a physical location.

💡 Pro tip: looking for an easy, cost-efficient way to connect with your users? Run effortless, automated user interviews with Engage , Hotjar’s user interview tool. Get instant access to a pool of 200,000+ participants (or invite your own), and take notes while Engage records and transcribes your interview.

10 survey use cases: what you can do with good survey questions

Effective survey questions can help improve your business in many different ways. We’ve written in detail about most of these ideas in other blog posts, so we’ve rounded them up for you below.

1. Create user personas

A user persona is a character based on the people who currently use your website or product. A persona combines psychographics and demographics and reflects who they are, what they need, and what may stop them from getting it.

Examples of questions to ask:

Describe yourself in one sentence, e.g. “I am a 30-year-old marketer based in Dublin who enjoys writing articles about user personas.”

What is your main goal for using this website/product?

What, if anything, is preventing you from doing it?

👉 Our post about creating simple and effective user personas in four steps highlights some great survey questions to ask when creating a user persona.

🚀 Get started: use our user persona survey template or AI for Surveys to inform your user persona.

2. Understand why your product is not selling

Few things are more frightening than stagnant sales. When the pressure is mounting, you’ve got to get to the bottom of it, and good survey questions can help you do just that.

What made you buy the product? What challenges are you trying to solve?

What did you like most about the product? What did you dislike the most?

What nearly stopped you from buying?

👉 Here’s a detailed piece about the best survey questions to ask your customers when your product isn’t selling , and why they work so well.

🚀 Get started: our product feedback survey template helps you find out whether your product satisfies your users. Or build your surveys in the blink of an eye with Hotjar AI.

3. Understand why people leave your website

If you want to figure out why people are leaving your website , you’ll have to ask questions.

A good format for that is an exit-intent pop-up survey, which appears when a user clicks to leave the page, giving them the chance to leave website feedback before they go.

Another way is to focus on the people who did convert, but just barely—something Hotjar founder David Darmanin considers essential for taking conversions to the next level. By focusing on customers who bought your product (but almost didn’t), you can learn how to win over another set of users who are similar to them: those who almost bought your products, but backed out in the end.

Example of questions to ask:

Not for you? Tell us why. ( Exit-intent pop-up —ask this when a user leaves without buying.)

What almost stopped you from buying? (Ask this post-conversion .)

👉 Find out how HubSpot Academy increased its conversion rate by adding an exit-intent survey that asked one simple question when users left their website: “Not for you? Tell us why.”

🚀 Get started: place an exit-intent survey on your site. Let Hotjar AI draft the survey questions by telling it what you want to learn.

I spent the better half of my career focusing on the 95% who don’t convert, but it’s better to focus on the 5% who do. Get to know them really well, deliver value to them, and really wow them. That’s how you’re going to take that 5% to 10%.

4. Understand your customers’ fears and concerns

Buying a new product can be scary: nobody wants to make a bad purchase. Your job is to address your prospective customers’ concerns, counter their objections, and calm their fears, which should lead to more conversions.

👉 Take a look at our no-nonsense guide to increasing conversions for a comprehensive write-up about discovering the drivers, barriers, and hooks that lead people to converting on your website.

🚀 Get started: understand why your users are tempted to leave and discover potential barriers with a customer retention survey .

5. Drive your pricing strategy

Are your products overpriced and scaring away potential buyers? Or are you underpricing and leaving money on the table?

Asking the right questions will help you develop a pricing structure that maximizes profit, but you have to be delicate about how you ask. Don’t ask directly about price, or you’ll seem unsure of the value you offer. Instead, ask questions that uncover how your products serve your customers and what would inspire them to buy more.

How do you use our product/service?

What would persuade you to use our product more often?

What’s the one thing our product is missing?

👉 We wrote a series of blog posts about managing the early stage of a SaaS startup, which included a post about developing the right pricing strategy —something businesses in all sectors could benefit from.

🚀 Get started: find the sweet spot in how to price your product or service with a Van Westendorp price sensitivity survey or get feedback on your pricing plan .

6. Measure and understand product-market fit

Product-market fit (PMF) is about understanding demand and creating a product that your customers want, need, and will actually pay money for. A combination of online survey questions and one-on-one interviews can help you figure this out.

What's one thing we can add that would make [product name] indispensable for you?

If you could change just one thing in [product name], what would it be?

👉 In our series of blog posts about managing the early stage of a SaaS startup, we covered a section on product-market fit , which has relevant information for all industries.

🚀 Get started: discover if you’re delivering the best products to your market with our product-market fit survey .

7. Choose effective testimonials

Human beings are social creatures—we’re influenced by people who are similar to us. Testimonials that explain how your product solved a problem for someone are the ultimate form of social proof. The following survey questions can help you get some great testimonials.

What changed for you after you got our product?

How does our product help you get your job done?

How would you feel if you couldn’t use our product anymore?

👉 In our post about positioning and branding your products , we cover the type of questions that help you get effective testimonials.

🚀 Get started: add a question asking respondents whether you can use their answers as testimonials in your surveys, or conduct user interviews to gather quotes from your users.

8. Measure customer satisfaction

It’s important to continually track your overall customer satisfaction so you can address any issues before they start to impact your brand’s reputation. You can do this with rating scale questions.

For example, at Hotjar, we ask for feedback after each customer support interaction (which is one important measure of customer satisfaction). We begin with a simple, foot-in-the-door question to encourage a response, and use the information to improve our customer support, which is strongly tied to overall customer satisfaction.

How would you rate the support you received? (1-5 scale)

If 1-3: How could we improve?

If 4-5: What did you love about the experience?

👉 Our beginner’s guide to website feedback goes into great detail about how to measure customer service, NPS , and other important success metrics.

🚀 Get started: gauge short-term satisfaction level with a CSAT survey .

9. Measure word-of-mouth recommendations

Net Promoter Score is a measure of how likely your customers are to recommend your products or services to their friends or colleagues. NPS is a higher bar than customer satisfaction because customers have to be really impressed with your product to recommend you.

Example of NPS questions (to be asked in the same survey):

How likely are you to recommend this company to a friend or colleague? (0-10 scale)

What’s the main reason for your score?

What should we do to WOW you?

👉 We created an NPS guide with ecommerce companies in mind, but it has plenty of information that will help companies in other industries as well.

🚀 Get started: measure whether your users would refer you to a friend or colleague with an NPS survey . Then, use our free NPS calculator to crunch the numbers.

10. Redefine your messaging

How effective is your messaging? Does it speak to your clients' needs, drives, and fears? Does it speak to your strongest selling points?

Asking the right survey questions can help you figure out what marketing messages work best, so you can double down on them.

What attracted you to [brand or product name]?

Did you have any concerns before buying [product name]?

Since you purchased [product name], what has been the biggest benefit to you?

If you could describe [brand or product name] in one sentence, what would you say?

What is your favorite thing about [brand or product name]?

How likely are you to recommend this product to a friend or colleague? (NPS question)

👉 We talk about positioning and branding your products in a post that’s part of a series written for SaaS startups, but even if you’re not in SaaS (or you’re not a startup), you’ll still find it helpful.

Have a question for your customers? Ask!

Feedback is at the heart of deeper empathy for your customers and a more holistic understanding of their behaviors and motivations. And luckily, people are more than ready to share their thoughts about your business— they're just waiting for you to ask them. Deeper customer insights start right here, with a simple tool like Hotjar Surveys.

Build surveys faster with AI🔥

Use AI in Hotjar Surveys to build your survey, place it on your website or send it via email, and get the customer insight you need to grow your business.

FAQs about survey questions

How many people should i survey/what should my sample size be.

A good rule of thumb is to aim for at least 100 replies that you can work with.

You can use our  sample size calculator  to get a more precise answer, but understand that collecting feedback is research, not experimentation. Unlike experimentation (such as A/B testing ), all is not lost if you can’t get a statistically significant sample size. In fact, as little as ten replies can give you actionable information about what your users want.

How many questions should my survey have?

There’s no perfect answer to this question, but we recommend asking as few as you need to ask in order to get the information you want. Remember, you’re essentially asking someone to work for free, so be respectful of their time.

Why is it important to ask good survey questions?

A good survey question is asked in a precise way at the right stage in the customer journey to give you insight into your customers’ needs and drives. The qualitative data you get from survey responses can supplement the insight you can capture through other traditional analytics tools (think Google Analytics) and behavior analytics tools (think heatmaps and session recordings , which visualize user behavior on specific pages or across an entire website).

The format you choose for your survey—in-person, email, on-page, etc.—is important, but if the questions themselves are poorly worded you could waste hours trying to fix minimal problems while ignoring major ones a different question could have uncovered. 

How do I analyze open-ended survey questions?

A big pile of  qualitative data  can seem intimidating, but there are some shortcuts that make it much easier to analyze. We put together a guide for  analyzing open-ended questions in 5 simple steps , which should answer all your questions.

But the fastest way to analyze open questions is to use the automated summary report with Hotjar AI in Surveys . AI turns the complex survey data into:

Key findings

Actionable insights

Will sending a survey annoy my customers?

Honestly, the real danger is  not  collecting feedback. Without knowing what users think about your page and  why  they do what they do, you’ll never create a user experience that maximizes conversions. The truth is, you’re probably already doing something that bugs them more than any survey or feedback button would.

If you’re worried that adding an on-page survey might hurt your conversion rate, start small and survey just 10% of your visitors. You can stop surveying once you have enough replies.

Related articles

User research

5 tips to recruit user research participants that represent the real world

Whether you’re running focus groups for your pricing strategy or conducting usability testing for a new product, user interviews are one of the most effective research methods to get the needle-moving insights you need. But to discover meaningful data that helps you reach your goals, you need to connect with high-quality participants. This article shares five tips to help you optimize your recruiting efforts and find the right people for any type of research study.

Hotjar team

How to instantly transcribe user interviews—and swiftly unlock actionable insights

After the thrill of a successful user interview, the chore of transcribing dialogue can feel like the ultimate anticlimax. Putting spoken words in writing takes several precious hours—time better invested in sharing your findings with your team or boss.

But the fact remains: you need a clear and accurate user interview transcript to analyze and report data effectively. Enter automatic transcription. This process instantly transcribes recorded dialogue in real time without human help. It ensures data integrity (and preserves your sanity), enabling you to unlock valuable insights in your research.

Shadz Loresco

An 8-step guide to conducting empathetic (and insightful) customer interviews

Customer interviews uncover your ideal users’ challenges and needs in their own words, providing in-depth customer experience insights that inform product development, new features, and decision-making. But to get the most out of your interviews, you need to approach them with empathy. This article explains how to conduct accessible, inclusive, and—above all—insightful interviews to create a smooth (and enjoyable!) process for you and your participants.

Business growth

Marketing tips

How to conduct your own market research survey (with example)

After watching a few of those sketches, you can imagine why real-life focus groups tend to be pretty small. Even without any over-the-top personalities involved, it's easy for these groups to go off the rails.

So what happens when you want to collect market research at a larger scale? That's where the market research survey comes in. Market surveys allow you to get just as much valuable information as an in-person interview, without the burden of herding hundreds of rowdy Eagles fans through a product test.

Table of contents:

What is a market research survey?

Market surveys are what's known as "primary research"—that is, information that the researching company gathers firsthand. Secondary research consists of data that another organization gathered and published, which other researchers can then use for their own reports. Primary research is more expensive and time-intensive than secondary research, which is why you should only use market research surveys to obtain information that you can't get anywhere else. 

A market research survey can collect information on your target customers':

Experiences

Preferences, desires, and needs

Values and motivations

The types of information that can usually be found in a secondary source, and therefore aren't good candidates for a market survey, include your target customers':

Demographic data

Consumer spending data

Household size

Why conduct market research?

Here are some examples of how market research surveys can be used to fill a wide range of knowledge gaps for companies:

A B2B software company asks real users in its industry about Kanban board usage to help prioritize their project view change rollout.

A B2C software company asks its target demographic about their mobile browsing habits to help them find features to incorporate into their forthcoming mobile app.

A printing company asks its target demographic about fabric preferences to gauge interest in a premium material option for their apparel lines.

A wholesale food vendor surveys regional restaurant owners to find ideas for seasonal products to offer.

Primary vs. secondary market research

Market surveys are what's known as "primary research"—that is, information that the researching company gathers firsthand. Secondary research consists of data that another organization gathered and published, which other researchers can then use for their own reports. 

Primary research is more expensive and time-intensive than secondary research, which is why you should only use market research surveys to obtain information that you can't get anywhere else. 

If you've exhausted your secondary research options and still have unanswered questions, it's time to start thinking about conducting a market research survey.

6 types of market research survey

Depending on your goal, you'll need different types of market research. Here are six types of market research surveys.

1. Buyer persona research

A buyer persona research survey will help you learn more about things like demographics, household makeup, income and education levels, and lifestyle markers. The more you learn about your existing customers, the more specific you can get in targeting potential customers. You may find that there are more buyer personas within your user base than the ones that you've been targeting.

2. Sales funnel research

With a sales funnel research survey, you can learn about potential customers' main drivers at different stages of the sales funnel. You can also get feedback on how effective different sales strategies are. Use this survey to find out:

How close potential buyers are to making a purchase

What tools and experiences have been most effective in moving prospective customers closer to conversion

3. Customer loyalty research

The demographics of your most loyal customers

What tools are most effective in turning customers into advocates

What you can do to encourage more brand loyalty

4. Branding and marketing research

The Charmin focus group featured in that SNL sketch is an example of branding and marketing research, in which a company looks for feedback on a particular advertising angle to get a sense of whether it will be effective before the company spends money on running the ad at scale. Use this type of survey to find out:

Whether a new advertising angle will do well with existing customers

Whether a campaign will do well with a new customer segment you haven't targeted yet

What types of campaign angles do well with a particular demographic

5. New products or features research

What features they wish your product currently had

What they think of a particular product or feature idea

6. Competitor research

Whether your competitors have found success with a buyer persona you're not targeting

Information about buyers for a product that's similar to one you're thinking about launching

Feedback on what features your competitors' customers wish their version of a product had

How to write and conduct a market research survey

Once you've narrowed down your survey's objectives, you can move forward with designing and running your survey.

Step 1: Write your survey questions

A poorly worded survey, or a survey that uses the wrong question format, can render all of your data moot. If you write a question that results in most respondents answering "none of the above," you haven't learned much. 

Categorical questions

Also known as a nominal question, this question type provides numbers and percentages for easy visualization, like "35% said ABC." It works great for bar graphs and pie charts, but you can't take averages or test correlations with nominal-level data.

Multiple choice: Use this type of question if you need more nuance than a Yes/No answer gives. You can add as many answers as you want, and your respondents can pick only one answer to the question. 

Checkbox: Checkbox questions add the flexibility to select all the answers that apply. Add as many answers as you want, and respondents aren't limited to just one. 

Ordinal questions

This type of question requires survey-takers to pick from options presented in a specific order, like "income of $0-$25K, $26K-$40K, $41K+." Like nominal questions, ordinal questions elicit responses that allow you to analyze counts and percentages, though you can't calculate averages or assess correlations with ordinal-level data.

Dropdown: Responses to ordinal questions can be presented as a dropdown, from which survey-takers can only make one selection. You could use this question type to gather demographic data, like the respondent's country or state of residence. 

Ranking: This is a unique question type that allows respondents to arrange a list of answers in their preferred order, providing feedback on each option in the process. 

Interval/ratio questions

For precise data and advanced analysis, use interval or ratio questions. These can help you calculate more advanced analytics, like averages, test correlations, and run regression models. Interval questions commonly use scales of 1-5 or 1-7, like "Strongly disagree" to "Strongly agree." Ratio questions have a true zero and often ask for numerical inputs (like "How many cups of coffee do you drink per day? ____").

Ranking scale: A ranking scale presents answer choices along an ordered value-based sequence, either using numbers, a like/love scale, a never/always scale, or some other ratio interval. It gives more insight into people's thoughts than a Yes/No question. 

Matrix: Have a lot of interval questions to ask? You can put a number of questions in a list and use the same scale for all of them. It simplifies gathering data about a lot of similar items at once. 

Example : How much do you like the following: oranges, apples, grapes? Hate/Dislike/Ok/Like/Love

Textbox: A textbox question is needed for collecting direct feedback or personal data like names. There will be a blank space where the respondent can enter their answer to your question on their own. 

Step 2: Choose a survey platform

Most survey apps today look great on mobile, but be sure to preview your survey on your phone and computer, at least, to make sure it'll look good for all of your users.

If you have the budget, you can also purchase survey services from a larger research agency. 

Step 3: Run a test survey

Before you run your full survey, conduct a smaller test on 5%-10% of your target respondent pool size. This will allow you to work out any confusing wording or questions that result in unhelpful responses without spending the full cost of the survey. Look out for:

Survey rejection from the platform for prohibited topics

Joke or nonsense textbox answers that indicate the respondent didn't answer the survey in earnest

Multiple choice questions with an outsized percentage of "none of the above" or "N/A" responses

Step 4: Launch your survey

If your test survey comes back looking good, you're ready to launch the full thing! Make sure that you leave ample time for the survey to run—you'd be surprised at how long it takes to get a few thousand respondents. 

Even if you've run similar surveys in the past, leave more time than you need. Some surveys take longer than others for no clear reason, and you also want to build in time to conduct a comprehensive data analysis.

Step 5: Organize and interpret the data

Tips for running a market research survey.

You know the basics of how to conduct a market research survey, but here are some tips to enhance the quality of your data and the reliability of your findings.

Find the right audience: You could have meticulously crafted survey questions, but if you don't target the appropriate demographic or customer segment, it doesn't really matter. You need to collect responses from the people you're trying to understand. Targeted audiences you can send surveys to include your existing customers, current social media followers, newsletter subscribers, attendees at relevant industry events, and community members from online forums, discussion boards, or other online communities that cater to your target audience. 

Focus questions on a desired data type: As you conceptualize your survey, consider whether a qualitative or quantitative approach will better suit your research goals. Qualitative methods are best for exploring in-depth insights and underlying motivations, while quantitative methods are better for obtaining statistical data and measurable trends. For an outcome like "optimize our ice cream shop's menu offerings," you may want to find out which flavors of ice cream are most popular with teens. This would require a quantitative approach, for which you would use categorical questions that can help you rank potential flavors numerically.

Establish a timeline: Set a realistic timeline for your survey, from creation to distribution to data collection and analysis. You'll want to balance having your survey out long enough to generate a significant amount of responses but not so long that it loses relevance. That length can vary widely based on factors like type of survey, number of questions, audience size, time sensitivity, question format, and question length.

Market research survey campaign example

Let's say you own a market research company, and you want to use a survey to gain critical insights into your market. You prompt users to fill out your survey before they can access gated premium content.

Survey questions: 

1. What size is your business? 

<10 employees

11-50 employees

51-100 employees

101-200 employees

>200 employees

2. What industry type best describes your role?

3. On a scale of 1-4, how important would you say access to market data is?

1 - Not important

2 - Somewhat important

3 - Very important

4 - Critically important

4. On a scale of 1 (least important) to 5 (most important), rank how important these market data access factors are.

Accuracy of data

Attractive presentation of data

Cost of data access

Range of data presentation formats

Timeliness of data

5. True or false: your job relies on access to accurate, up-to-date market data.

Survey findings: 

63% of respondents represent businesses with over 100 employees, while only 8% represent businesses with under 10.

71% of respondents work in sales, marketing, or operations.

80% of respondents consider access to market data to be either very important or critically important.

"Timeliness of data" (38%) and "Accuracy of data" (32%) were most commonly ranked as the most important market data access factor.

86% of respondents claimed that their jobs rely on accessing accurate, up-to-date market data.

Insights and recommendations: Independent analysis of the survey indicates that a large percentage of users work in the sales, marketing, or operations fields of large companies, and these customers value timeliness and accuracy most. These findings can help you position future report offerings more effectively by highlighting key benefits that are important to customers that fit into related customer profiles. 

Market research survey example questions

Your individual questions will vary by your industry, market, and research goals, so don't expect a cut-and-paste survey to suit your needs. To help you get started, here are market research survey example questions to give you a sense of the format.

Yes/No: Have you purchased our product before?

Multiple choice: How many employees work at your company?

<10 / 10-20 / 21-50 / 51-100 / 101-250 / 250+

Checkbox: Which of the following features do you use in our app?

Push notifications / Dashboard / Profile customization / In-app chat

Dropdown: What's your household income? 

$0-$10K / $11-$35K / $36-$60K / $61K+

Ranking: Which social media platforms do you use the most? Rank in order, from most to least.

Facebook / Instagram / Twitter / LinkedIn / Reddit

Ranking scale: On a scale of 1-5, how would you rate our customer service? 

1 / 2 / 3 / 4 / 5

Textbox: How many apps are installed on your phone? Enter a number: 

Market research survey question types

Good survey apps typically offer pre-designed templates as a starting point. But to give you a more visual sense of what these questions might look like, we've put together a document showcasing common market research survey question types.

Use automation to put survey results into action

Related reading:

This article was originally published in June 2015 by Stephanie Briggs. The most recent update, with contributions from Cecilia Gillen, was in September 2023.

Get productivity tips delivered straight to your inbox

We’ll email you 1-3 times per week—and never share your information.

Amanda Pell

Amanda is a writer and content strategist who built her career writing on campaigns for brands like Nature Valley, Disney, and the NFL. When she's not knee-deep in research, you'll likely find her hiking with her dog or with her nose in a good book.

• Forms & surveys

Related articles

12 Linkedin Lead Gen Form examples to inspire your next campaign

12 Linkedin Lead Gen Form examples to...

14 types of email marketing to experiment with

14 types of email marketing to experiment...

8 business anniversary marketing ideas and examples worth celebrating

8 business anniversary marketing ideas and...

A guide to verticalization: What it is, when to try it, and how to get started

A guide to verticalization: What it is, when...

Improve your productivity automatically. Use Zapier to get your apps working together.

• Mobile Forms
• INTEGRATIONS
• See 100+ integrations
• FEATURED INTEGRATIONS
• See more Integrations
• See more CRM Integrations

• See more Storage Integrations
• See more Payment Integrations

• See more Email Integrations
• Jotform Teams
• Enterprise Mobile
• Prefill Forms
• HIPAA Forms
• Secure Forms
• Assign Forms
• Online Payments
• See more features
• Multiple Users
• Admin Console
• White Labeling
• See more Enterprise Features
• Contact Sales
• Contact Support
• Help Center
• Jotform Books
• Jotform Academy

Get a dedicated support team with Jotform Enterprise.

Apply to Jotform Enterprise for a dedicated support team.

• Sign Up for Free
• Presentation Survey

More templates like this

Event Satisfaction Survey Form

If you want to improve your upcoming event, you can get suggestions from participants by using this event satisfaction survey template. This sample feedback form allows gathering overall satisfaction by categorizing the event services. These categories are location, content, price, speakers, organization.If you are looking for creating your own survey from scratch, you can get started with the survey maker now for free!

Online Interview Questionnaire Form

An online interview questionnaire form is used by organizations to help them get important information from their interviewees. Whether you’re an insurance company, a hospital, or a company that hires individuals in various roles, use this form to gather more information from applicants applying to jobs. This Online Interview Questionnaire Form is also an additional way to confirm the information you have received from your applicants. Just customize the template, embed the form on your website, and watch as applicants send you the information you need.This online interview questionnaire form allows you to select the responses you need, and then convert the responses into easily downloadable or printable PDFs. If you’d like to automate the questions or the responses, you can use Jotform’s integration options with 100+ other powerful apps, including Google Drive, Dropbox, and Slack. You can also personalize your online interview questionnaire form to fit your business’s branding. Add your logo, change the background, or add more form fields to your liking. You can even send questions to your own CRM automatically if you use Jotform Report Builder! Make the most of your job applications with a free online interview questionnaire form.

Market Research Survey

A market research survey is a questionnaire used by companies to collect information about their customers and their market. Here's a quick market research form that focuses on a few demographic statistics. This survey form will ask for the respondents' age, gender, household income, and educational attainment. The survey format is multiple-choice, giving your respondents an easy way of completing it in a few minutes. Use this market research template and use the collected submission data to your advantage. If you want to create your survey from scratch, you can get started with the survey maker now!Use our free Market Research Survey template for your business — it’s easy to customize, fast to set up, and perfect for collecting info from your customers and fans. Simply add your company logo, change the text and colors, and you’re on your way! If you’d like to embed this survey on your website, you can sync it to a website builder. If you’re looking to collect more information than the Market Research Survey provides, you can use our Form Builder to add more fields. Collect all of the data you need to make decisions with a free Market Research Survey.

• Form Templates /
• Survey Templates /

Survey Templates

Education surveys.

Student Survey

Find out what students think about topics like curriculum, materials, and facilities with Student Survey.

Classroom Observation Survey

Does your school accommodate external reviews by conducting class observations? Once the reviewer is done, observation survey forms would surely help in letting them share their feedback. This classroom observation template will ask the panel the teachers/classes they observed, the grade level, how the environment was throughout the session, and the overall knowledge, skills, behavior, class management, and the overall impression of the class. Use this observation survey template to improve your teachers and students alike.

Teacher Satisfaction Survey

Make the teachers happy by attending to their needs and listening to their feedback by using this Teacher Satisfaction Survey. This form template contains all the required questions when building a survey.

Student Interest Survey

Encourage the students to enjoy the school year by making them interested in the school activities and class lessons. In order to identify their expectations, have them fill up this Student Interest Survey form.

Healthcare Surveys

COVID 19 Vaccine Survey

Get to know how people feel about the new COVID-19 vaccine with a custom online survey. Easy to personalize, embed, and share. Option for HIPAA friendly features.

Health Survey

A Health Survey is a form template designed to collect medical information from patients and log their anamnesis

Mental Health Survey

Conduct mental health assessments with this free survey template for businesses, schools, and more. Easy to customize and fill from any device. No coding.

Patient Health Questionnaire And Generalized Anxiety Disorder Questionnaire

A free Patient Health Questionnaire and Generalized Anxiety Disorder questionnaire is an excellent tool for getting everything you need in one convenient place! Accessible through any mobilde device. Fully customizable.

Technology Surveys

Support Satisfaction Survey

A support satisfaction survey is used by companies to collect feedback about their customer support services.

Technology Survey For Remote Learning

Let students rate their remote learning experience with a free online Technology Survey for Remote Learning. Easy to customize and share. Fill out on any device.

Software Survey Form

A software survey is a questionnaire used by a software company to collect feedback from its users. If you work in software, use our free Software Survey Form to talk to your customers and find out more about how they use your product!

IT Satisfaction Survey

Let's measure how satisfied your customers are with the IT service you provide with the IT Satisfaction Survey. No code required!

Business Surveys

Customer Satisfaction Survey Form

Get to know your customers with a free online Client Satisfaction Survey. Easy to customize, share, and embed. Analyze results to improve your business.

Employee Satisfaction Survey

Get to know your employees with a free online survey. Collect responses from any device. Customize in minutes with no coding. Sync responses to 100+ popular apps.

Employee Motivation Survey

Conduct motivation self-assessments on any device with an online Employee Motivation Survey. Free to customize and share. Analyze results to improve your business.

Business Demographic Survey

A business demographic survey is a survey that captures information about the demographics of a business and its customers. Fully customizable and free.

Quality Surveys

Service Quality Feedback Form

See your business or product through the eyes of your customers to help you stay ahead of the curve.

User Experience Survey

Right after finishing your website, hearing about your customer's feedback would be a huge help in moving forward with the design/development of your project. Searching for a user experience survey sample could be a pain so here's a website user experience survey that you can use as a starting point. This user experience survey template contains 8 basic questions that will gauge your user's overall experience while navigating your website. The survey focuses on accessibility, content and presentation.

Other Survey Templates

If you want to improve your upcoming event, you can get suggestions from participants by using this event satisfaction survey template. This sample feedback form allows gathering overall satisfaction by categorizing the event services. These categories are location, content, price, speakers, organization.

An Online Interview Questionnaire Form is a form template designed to help organizations gather important information from their interviewees.

A Market Research Survey is a form template designed to collect important information about customers and the overall market for companies.

Restaurant Evaluation Form

Customers satisfaction is important for every business and to determine that you need to survey your customers. This restaurant survey form is designed for this purpose. This restaurant evaluation form let your customers rate or evaluate the quality of your services, this includes food quality, overall service quality, cleanliness, order accuracy, speed of service and others. To deliver the highest level of service, this restaurant review form will help you easily understand your customers and their tastes based on their feedback. So if you own a restaurant and you want the quickest and hassle-free to collect feedback, this restaurant review template free is all you need!

Online Slam Book Form

Want an online slam book format for friends? Create your own with Jotform!

Patient Feedback Form

A patient feedback form is a survey with questions that allows medical doctors to gather feedback from patients regarding their overall experience with the clinic.

Exit Interview Form

HR departments can use this free Exit Interview Form to conduct exit interviews online. Customize the form and share via email to quickly collect employee feedback.

Product Survey Form

A product feedback form is a good way to gauge how well (or bad) you're doing as a company. With this product survey form sample, a variety of commonly asked questions are readily available for you to use. This product survey form will ask your respondents how long they have been using your products/services, their impression on how you compete with other competitors, their satisfaction about the products/services you offer and a couple more that's related to the overall experience they had.

Follow Up Survey

A follow up survey is a customer feedback survey that allows customers to review a company or individual. Easy to use. No coding.

Customer Feedback Survey

Great tool to capture customers concerns on products and services used

Quiz Form With A Calculated Number Of Correct Answers

Calculate a number of correct answers with a Form Calculation Widget, and show that number on the form's Thank You page.

Past Crushes Survey

An online past crushes survey is a questionnaire used by students to collect information about previous relationships.

Website Survey

A website survey is used to collect information about websites, users, or the website itself.

Demographic Survey

Here is a simple demographic survey template that you can use to determine your market or to make any other research. With this demographic form for research, you can gather gender, age, education, household income and interests of the form's respondents. Use this demographics form template to start your survey now! Or, simply make your own online surveys from scratch!

New Product Survey

A new product survey is a tool used by businesses to collect customer feedback about a new product.

Evaluation Survey Form

An evaluation survey form is a form template designed to collect information from students about their experience at the school, the quality of the education, and any suggestions for improvement.

Political Poll

Get a full scale political poll from the visitors and determine what the country thinks of the current politics.

Instructor Evaluation Form

An Instructor Evaluation Survey is a feedback form used by teachers to evaluate the performance of an instructor.

My Favorite Things Questionnaire

A My Favorite Things Questionnaire is a form template designed to ask students about their favorite movie, favorite place to go, food, person, game, biggest fear, and greatest hope.

Online Shopping Survey

An online shopping survey is a questionnaire used by online stores to collect feedback from their customers. Whether you run a book, magazine, clothing, or furniture store, use this free Online Shopping Survey!

About Survey Templates

Surveys are the perfect way to gauge customer, employee, or even just public opinion about your brand. Get started the easy way: select a free online survey template from Jotform. We have all the survey and reporting tools to find and collect helpful data. It's perfect when you need to understand customer demographics, or when you need to conduct a market research survey. Select from one of our pre-made sample survey forms or make your own survey from scratch in just minutes. Once you have selected a survey template, use the Jotform builder to design, format and customize your survey form. Try one of our free online survey form templates today!

You can also check out our ready-to-use questionnaire templates prepared for a variety of use cases which allows you to customize your online questionnaire with our drag-and-drop Form Builder.

Frequently Asked Questions

1) what are survey templates.

Survey templates are ready-made sample surveys with built-in questions. Instead of creating a survey from scratch, you can use a template as a starting point, then customize it with your own specific questions, branding elements, and more.

2) Where can I find survey templates?

You can find many survey templates online for free! Jotform’s survey templates are all available in our form templates library. Not only are they free, but they’re totally customizable with our no-code, drag-and-drop form builder, so you don’t have to switch between platforms to find a survey template, customize it, and share it with your audience!

3) What types of survey templates are available?

Jotform offers a wide variety of survey templates for different industries and use cases, including surveys for HR, marketing, products, customer satisfaction, and more. Plus, we have a great selection of employee and education surveys, with everything from polls and assessment forms to motivation and feedback forms.

4) Are survey templates customizable?

Absolutely! As mentioned above, Jotform’s drag-and-drop form builder is the ultimate tool to customize your survey templates in a matter of minutes. You can adjust fonts and colors, drag and drop form fields, drop in logos and images, and so much more. Plus, feel free to sync with our 100-plus integrations — like Google Drive or Dropbox — to add extra functionality to your survey or include it in your existing workflows.

5) How can I use a survey template?

To use a survey template, just select the template you want to use and edit it according to your needs. With Jotform, simply navigate to our Survey Templates page and choose the right one for you. Click Use Template , then use our drag-and-drop Form Builder to customize it and share it with others, all from one place. Responses will automatically be sent to your Jotform Inbox, and you can analyze your data in Jotform Tables and Jotform Report Builder.

6) Can I create my own survey template?

Yes, you can build your own survey from scratch. Navigate to Jotform’s Form Builder, click Create Form , then Start from Scratch . From there, you can add questions and widgets to create the perfect survey template to use as needed.

7) Are survey templates free to use?

Depending on where you source them, some survey templates are free, and some you’ll need to pay for. Jotform’s 1,000-plus survey templates will always be 100 percent free. You’ll just need to upgrade to a paid plan to increase the limit on the number of submissions you receive.

8) How many questions are typically included in a survey template?

Make sure your respondents don’t get “survey fatigue” before they even start taking your survey! The tricky part about this question is that there’s no exact answer — it depends on a number of factors, like who your audience is, what information you need, and what your purpose is. In general, a survey should never take longer than 10 minutes, which means that 5–10 questions is usually a safe range.

9) How do I choose the right survey template for my needs?

Before you choose a survey template, you need to define your research objectives. This can be done by doing a deep dive into your product, service, or team and pinpointing specific topics you want to gather more data on. Once you’ve done this, you can search for survey templates related to your research objective and find one that most closely matches your needs.

10) Can survey templates be used for both online and offline surveys?

Sometimes, you need to be offline to conduct market research or surveys in the field — that’s why finding survey tools that work offline is a game-changer. Jotform Mobile Forms allows you to create, edit, and fill out forms from any location and on any device, and even collects data offline to be populated later once you connect back to the internet. Don’t let spotty cell reception stop you from collecting the survey data you need!

11) What are the benefits of using a survey template?

Using a survey template can cut down on the time you would otherwise spend building a survey from scratch, so that you can spend more time collecting responses and analyzing data to make better business decisions. On top of that, survey templates provide great inspiration for the kinds of questions you should be asking, as well as the format of those questions (multiple choice, yes/no, fill-in-the-blank, etc.).

12) Can survey templates be used for different industries and sectors?

Survey templates can be used across every industry and sector! Whether you’re collecting employee feedback, reaching out to customers about a potential new product, or simply just polling your friends for fun, there’s a survey template for you.

13) How do I modify a survey template to suit my specific requirements?

To modify a survey template to suit your specific needs, you can customize it with your own text, images, branding, and more. Jotform makes this easy with our drag-and-drop form builder. Simply replace our questions with your own, add new fields, switch up the survey colors and fonts, include your logo, and more. Then share it through email, a link, or a QR code, or embed it on your website.

Your account is currently limited to {formLimit} forms.

Go to My Forms and delete an existing form or upgrade your account to increase your form limit.

• Skip to main content
• Skip to primary sidebar
• Skip to footer
• QuestionPro

• Solutions Industries Gaming Automotive Sports and events Education Government Travel & Hospitality Financial Services Healthcare Cannabis Technology Use Case NPS+ Communities Audience Contactless surveys Mobile LivePolls Member Experience GDPR Positive People Science 360 Feedback Surveys
• Resources Blog eBooks Survey Templates Case Studies Training Help center

Home Surveys Questionnaire

21 Questionnaire Templates: Examples and Samples

Questionnaire: Definition

A questionnaire is defined a market research instrument that consists of questions or prompts to elicit and collect responses from a sample of respondents. A questionnaire is typically a mix of open-ended questions and close-ended questions ; the latter allowing for respondents to enlist their views in detail.

A questionnaire can be used in both, qualitative market research as well as quantitative market research with the use of different types of questions .

LEARN ABOUT: Open-Ended Questions

Types of Questionnaires

We have learnt that a questionnaire could either be structured or free-flow. To explain this better:

• Structured Questionnaires: A structured questionnaires helps collect quantitative data . In this case, the questionnaire is designed in a way that it collects very specific type of information. It can be used to initiate a formal enquiry on collect data to prove or disprove a prior hypothesis.
• Unstructured Questionnaires: An unstructured questionnaire collects qualitative data . The questionnaire in this case has a basic structure and some branching questions but nothing that limits the responses of a respondent. The questions are more open-ended.

LEARN ABOUT:   Structured Question

Types of Questions used in a Questionnaire

A questionnaire can consist of many types of questions . Some of the commonly and widely used question types though, are:

• Open-Ended Questions: One of the commonly used question type in questionnaire is an open-ended question . These questions help collect in-depth data from a respondent as there is a huge scope to respond in detail.
• Dichotomous Questions: The dichotomous question is a “yes/no” close-ended question . This question is generally used in case of the need of basic validation. It is the easiest question type in a questionnaire.
• Multiple-Choice Questions: An easy to administer and respond to, question type in a questionnaire is the multiple-choice question . These questions are close-ended questions with either a single select multiple choice question or a multiple select multiple choice question. Each multiple choice question consists of an incomplete stem (question), right answer or answers, close alternatives, distractors and incorrect answers. Depending on the objective of the research, a mix of the above option types can be used.
• Net Promoter Score (NPS) Question: Another commonly used question type in a questionnaire is the Net Promoter Score (NPS) Question where one single question collects data on the referencability of the research topic in question.
• Scaling Questions: Scaling questions are widely used in a questionnaire as they make responding to the questionnaire, very easy. These questions are based on the principles of the 4 measurement scales – nominal, ordinal, interval and ratio .

Questionnaires help enterprises collect valuable data to help them make well-informed business decisions. There are powerful tools available in the market that allows using multiple question types, ready to use survey format templates, robust analytics, and many more features to conduct comprehensive market research.

LEARN ABOUT: course evaluation survey examples

For example, an enterprise wants to conduct market research to understand what pricing would be best for their new product to capture a higher market share. In such a case, a questionnaire for competitor analysis can be sent to the targeted audience using a powerful market research survey software which can help the enterprise conduct 360 market research that will enable them to make strategic business decisions.

Now that we have learned what a questionnaire is and its use in market research , some examples and samples of widely used questionnaire templates on the QuestionPro platform are as below:

LEARN ABOUT: Speaker evaluation form

Customer Questionnaire Templates: Examples and Samples

QuestionPro specializes in end-to-end Customer Questionnaire Templates that can be used to evaluate a customer journey right from indulging with a brand to the continued use and referenceability of the brand. These templates form excellent samples to form your own questionnaire and begin testing your customer satisfaction and experience based on customer feedback.

LEARN ABOUT: Structured Questionnaire

USE THIS FREE TEMPLATE

Employee & Human Resource (HR) Questionnaire Templates: Examples and Samples

QuestionPro has built a huge repository of employee questionnaires and HR questionnaires that can be readily deployed to collect feedback from the workforce on an organization on multiple parameters like employee satisfaction, benefits evaluation, manager evaluation , exit formalities etc. These templates provide a holistic overview of collecting actionable data from employees.

Community Questionnaire Templates: Examples and Samples

The QuestionPro repository of community questionnaires helps collect varied data on all community aspects. This template library includes popular questionnaires such as community service, demographic questionnaires, psychographic questionnaires, personal questionnaires and much more.

Academic Evaluation Questionnaire Templates: Examples and Samples

Another vastly used section of QuestionPro questionnaire templates are the academic evaluation questionnaires . These questionnaires are crafted to collect in-depth data about academic institutions and the quality of teaching provided, extra-curricular activities etc and also feedback about other educational activities.

MORE LIKE THIS

I Am Disconnected – Tuesday CX Thoughts

May 21, 2024

20 Best Customer Success Tools of 2024

May 20, 2024

AI-Based Services Buying Guide for Market Research (based on ESOMAR’s 20 Questions) 

Data Information vs Insight: Essential differences

May 14, 2024

Other categories

• Academic Research
• Artificial Intelligence
• Assessments
• Brand Awareness
• Case Studies
• Communities
• Consumer Insights
• Customer effort score
• Customer Engagement
• Customer Experience
• Customer Loyalty
• Customer Research
• Customer Satisfaction
• Employee Benefits
• Employee Engagement
• Employee Retention
• Friday Five
• General Data Protection Regulation
• Insights Hub
• Life@QuestionPro
• Market Research
• Mobile diaries
• Mobile Surveys
• New Features
• Online Communities
• Question Types
• Questionnaire
• QuestionPro Products
• Release Notes
• Research Tools and Apps
• Revenue at Risk
• Survey Templates
• Training Tips
• Uncategorized
• Video Learning Series
• What’s Coming Up
• Workforce Intelligence

surveys | July 8, 2020

Questionnaire: Types, Definition, Examples & How to Design Your Own

Daniel Ndukwu

A well-designed and considered questionnaire can be the difference between success and failure. 

Customers have wants and needs that are constantly changing and evolving. It’s no longer enough to be reactive when situations arise. Now, your customers expect you to solve problems before they become problems.

Questionnaires make it possible to better understand the wants and needs of your customers so you’re in a position to meet them.

This article walks you through what a questionnaire is, the pros & cons, and how to properly design them so you can unlock deep insights.

You may also like: 

Featured Training

This guide is long, detailed, and should serve as a constant reference. Instead of constantly coming back to check it, download the PDF version. When you download it, you’ll also get access to our free email training that shows how to use questionnaires, quizzes, and popups to understand, engage, and convert visitors to leads and customers.

Table of Contents

What is a questionnaire?

A questionnaire is a research device or instrument that is made up of a series of questions which are closed-ended or open-ended . The goal is to   collect relevant data   from respondents which can then be used for a variety of purposes. When you give the respondent the ability to give a longer answer, it can yield more insights because they can elaborate on their thoughts.

It was first developed by the Statistical Society of London in 1838 and has been in continuous use ever since.

Questionnaires, though versatile, aren’t ideal in every situation – especially when you need to understand specific issues.

In today’s digital era, the role of a business website goes beyond just visual appeal, emerging as a critical channel for engaging and communicating with potential customers.

It’s about transforming your online space into a dynamic portal that mirrors user expectations and preferences, fostering a sense of trust and connection with your visitors.

Crafting a business website that effectively intertwines with your audience’s journey is key to not only drawing them in but also keeping them engaged.

Therefore, choosing a design partner who can bring your vision to life, ensuring your site is a true extension of your brand’s ethos and a robust pillar of your digital marketing efforts, is essential

It’s not advisable to use a questionnaire to ask specific questions about a product or service you’re still considering. This may lead to bias and false positives about the feasibility of the product.

Instead, questionnaires should be used to collect more general information – qualitative or quantitative data – regarding features and preferences. For example, instead of asking if they’d buy a new pink button down shirt with a unique collar, ask if they like to wear the color pink or if they like the type of collar you’re considering.

closed-ended

• Levels of Measurement: Nominal, Ordinal, Interval, and Ratio Scales
• What is Market Segmentation? The 5 Types, Examples, and Use Cases
• Target Market Examples, Definition, and Finding the Right one
• The 11 Best Free YouTube to MP3 Converters
• Behavioral Segmentation Defined + How to Use it for Explosive Results

7 Data Collection Methods for Qualitative and Quantitative Data

• Best YouTube Downloaders of the Year
• Top 13 Demographic Survey Questions you Should be Using
• 15 Best Landing Page Builder Software
• How to grow your podcast audience with simple surveys

Surveys vs questionnaires

Over time, surveys and questionnaires have gotten mixed up and are used interchangeably. They’re not the same thing. The difference is subtle but important.

A questionnaire is a list of questions used to collect data about someone or something. It’s not used to do statistical analysis or find trends and patterns. An example, would be when you sign up for a gym or go for a checkup and have to answer a series of questions about your current physical condition.

The answers you provide are used to understand your overall health, assess risk, and in some cases help find or diagnose issues. It’s not being used as part of a larger data set to clarify the bigger picture or find trends in a population.

A survey is a bit different. Instead of looking at individual questionnaires, it’s used to understand trends, do detailed analysis, and reveal deep insights. The key with a survey is that it’s collecting data with the express purpose of analysis.

As you can see, surveys deal with a lot of data which highlights the importance of a solid data governance strategy. What is data governance ? In a nutshell, it’s a standardized way you handle data to ensure you maintain the quality throughout the entire lifecycle. 

An example would be customer feedback surveys , demographic surveys , market research surveys, NPS surveys , etc. If only one person were to respond to these types of surveys , it would severely limit its usefulness. The more respondents, the easier it is to spot patterns and make informed decisions.

Why do they get mixed up?

Previously, researchers and professional marketers were the main groups who used surveys and questionnaires regularly. They made a clear distinction about what they are and when they were to be used.

​In the past, the realm of surveys and questionnaires was predominantly inhabited by researchers and seasoned marketers, who meticulously understood their nuances and precisely when to employ them. 

However, as the digital age unfolds, the landscape has transformed dramatically. Today, surveys and questionnaires have evolved into versatile tools, transcending traditional boundaries.

They are now readily accessible to businesses and individuals seeking insights into perplexing customer behaviors, steering marketing strategies with a burstiness that adapts to the ever-shifting dynamics of the market.

This democratization of data collection is reshaping the way we gather information, with surveys and questionnaires becoming indispensable instruments for decision-makers of all backgrounds.

With the advent of easy to access survey software , more and more businesses have started to handle their own research. The terms became interchangeable.

A questionnaire is when you ask someone a series of questions and don’t use it for data analysis.

A survey is when you ask someone a series of questions and you use it for data analysis.

For example, if you send an employee a series of questions about the working environment, it’s a questionnaire. When you send out that same questionnaire to 500 employees then compile the data to find trends, it’s a survey.

Make sense?

Let’s dive into the types of questionnaires.

Types of questionnaires

There are two main types of questionnaires and the one you’ll use depends on what kind of information you want and purpose of that information.

Exploratory questionnaire (qualitative)

These are also known as unstructured questionnaires . They’re used to collect qualitative data which is information that can be observed and recorded but isn’t numerical in nature. It’s used to approximate and characterize.

An example of qualitative data would be someone giving your feedback about your writing. They may mention things about the tone, clarity, word choice, etc. it helps you categorize your writing but you can’t attach a number to the feedback.

In the realm of content creation, the quest for the best writing apps becomes an essential journey. Just as perplexity and burstiness define human expression, these apps offer writers a palette of tools to navigate complexity and embrace stylistic variation. Exploring a range of options allows writers to balance intricately crafted sentences with bursts of concise brilliance.

Exploratory questionnaires are ideal when you’re in the early stages and want to learn more about a topic before designing a solution or hypothesis. For example, if you’re in the early stages of product development and don’t know enough about the market then exploratory questionnaires are ideal.

Formal standardized questionnaire (quantitative)

They’re also known as structured questionnaires. These ones are used to collect quantitative data which is information recorded as a count or numerical value.

The data is quantifiable which means it can be used for mathematical calculations or statistical analysis.  In essence, it answers the question of how much, how many, or how often.

An example of quantitative data would be the answer to the following question, “how old are you?” which requires a numerical reply.

Standardized questionnaires are best used when you’ve already formed an initial hypothesis or built out a prototype for a product. You’ll use it to stress test your assumptions, designs, use cases, etc. before going further with product development. Because of its clear focus, the questions you ask are narrow in scope and solicit specific information.

Just as important as the questionnaire type are the question types you choose.

Questionnaire question types

Not all question types are ideal in every situation. That’s why it’s important to understand the type of questionnaire you’re creating first. With that information, it becomes easier to choose the right question types.

Open ended questions

As the name implies, these questions are open for the respondent to answer with more freedom. Instead of presenting a series of answers choices, the respondent writes as much are as little as they want. This is ideal for exploratory questionnaires which collect qualitative data.

Multiple choice questions

Picture your questionnaire functioning like an engaging online brochure for your enterprise, accumulating responses while simultaneously captivating your target audience. As you formulate your queries, don’t forget to consider your overarching brand persona and communication, mirroring the thoughtfulness inherent in a meticulously designed online brochure .

This question presents the respondent with a list of answer options and they can select one or more. The challenge with multiple-choice questions is providing incomplete answer options.

For example, you may ask what industry do you work in and list out 5 of the most common industries. There are more than 5 industries in the world so some people won’t be represented in this situation. A simple solution to this problem is adding an “other” option.

Dichotomous questions

This is a question with only two possible answers. It tends to be a yes or no question but it can also be something like agree/disagree or true/false. Use this when all you need is basic validation without going too deeply into the motivations.

Scaled questions

Scaled questions are common in questionnaires and are often used to judge the degree of a feeling. This can be used in both exploratory and standardized questionnaires because there are many different types of scaled questions such as:

• Rating scale
• Likert scale
• Semantic differential scale

Pictorial questions

The final type of question used in questionnaires substitutes text for images. Respondents are asked a question and shown pictures to choose from. It usually has a higher response rate than other question types.

Similarly, the technique of background removal can significantly enhance the effectiveness of visual data collection. By isolating the subject from any distracting elements, background removal ensures that respondents’ attention is focused exactly where it needs to be.

Furthermore, integrating an AI background remover can revolutionize the way visuals are utilized in questionnaires. This tool automatically extracts the main subject from its background, allowing for clearer and more impactful visual questions.

The clarity gained through this technology can lead to more accurate respondent perceptions and, consequently, more reliable data. Utilizing an AI background remover ensures that every visual element serves its intended purpose without unnecessary distractions.

This method not only enriches the quality of the visual stimuli but also aligns with the precision and purposefulness of a well-structured questionnaire

Questions to avoid in a questionnaire

While you can ask almost anything in your questionnaire, it may not be a good idea to do so. Some questions may give you poor data while others may stop people from completing the questionnaire.

Here are a few question types to avoid.

Hypothetical questions

A hypothetical question asks a respondent what they would do, think, or feel about a situation that may happen in the future. It’s asking people to talk about their future actions and behavior which we’re notoriously bad at. This kind of question may give you data that can’t be used or will skew your overall understanding of the topic.

Elevating your content’s quality can be achieved by utilizing complimentary tools for background removal . Such a strategy enhances the visual attractiveness and professionalism of your creations, thereby distinguishing your content and more efficiently engaging your audience.

Embarrassing or offensive

Even though questionnaires can be anonymous, it’s not a good idea to embarrass or offend the respondent. It may lead to them dropping the questionnaire without completing it or giving you poor answers on purpose. Neither one is a good scenario.

Extreme positive/negative

You don’t want to bias your respondents before they’ve had a chance to form their own opinion on a topic. If a question is presented as extremely positive or negative then it may create a bias that should always be avoided. In the end, your data will be skewed.

Proper product pricing is a very important and useful thing in business. With the help of proper pricing, you can earn much more. To build your pricing you need to do a detailed analysis of your target audience.

Designing your own questionnaire

There are quite a few factors to consider when you’re designing a questionnaire that gives you the exact information you’re looking for.

At the very least, think about the goal, audience, distribution method, etc. Let’s look at the factors to consider while creating a well thought out questionnaire.

1.    What’s the goal of the questionnaire?

This may be the most important aspect of the questionnaire creation process. The goal of your questionnaire will determine both the type and questions to ask your respondents.

As mentioned earlier, if you’re in the beginning stages and are still trying to form a hypothesis, it’s an exploratory questionnaire with open-ended questions . If you’re trying to prove or disprove an already formulated solution or hypothesis then a standardized questionnaire with closed-ended questions would be used.

A clear goal also makes it easier to determine if a specific question is necessary or not. For example, if you’re doing initial product research for a dog toy, a question about the kinds of toys they’ve purchased in the past may be useful. When you have an initial prototype dog toy and want to gauge market response, that question wouldn’t be as useful to you.

2.    Who is the target group?

Whether or not it’s obvious, every market has multiple groups within it. Let’s take an average SaaS company for example. It usually has  pricing tiers  that are mapped to different personas. The customers on each subscription plan have different wants and needs.

The questionnaire you create and send out should reflect that. If you have the resources, create more than one so you can cater to the specific needs of different groups in your customer base.

In a situation where you’ve not seen different customer groups, it may be worth it for you to identify and  segment your customers . Not only will your messaging become more effective, any time you send out a questionnaire or a survey, but it’ll also be more targeted and get a higher response rate. On average, you can expect only 12.5% of an external audience (nonemployees) to respond to your survey.

Developing an ideal questionnaire is greatly dependent on identifying the appropriate questions to ask . This process includes not only choosing questions that closely match your research objectives but also crafting them in a way that garners straightforward and neutral answers.

Employing a tactful questioning technique can reveal more profound insights, thereby enhancing the efficacy of your data-gathering efforts. To gain a broader perspective on establishing connections via skillful questioning, it’s recommended to explore the nuances of formulating highly influential questions.

3.    How will you reach the target group?

This is often overlooked until the last minute but it’s an important consideration. If you have an email list full of past and present customers then this may not be an issue for you.

What about when you’re trying to enter a new market with a new type of product and don’t have customers there? How will you be able to reach them? Can you even reach them online?

This can have major implications on the design of your questionnaire. For example, if it’s a paper-based questionnaire, the design will necessarily be different and the questions won’t be as dynamic. If you’re using ads to get people to take your questionnaire, you may need to provide an incentive and make it shorter.

4.    Do you have a clear question progression?

The way your questions are ordered sets the tone for the entire questionnaire. You don’t want to start with a deep philosophical question that challenges the meaning of life. That’s too heavy. Almost everyone will bounce.

Instead, you want to start with simple questions that almost anyone can answer without too much thought. These are questions like age, sex, and geography – demographic information . These answers can also be used to further segment your respondents.

After discussing the foundational elements of questionnaires, it’s essential to consider modern advancements. ChatGPT Integration represents a significant leap in this direction.

With the rise of AI and chatbots, integrating tools like ChatGPT into your questionnaire process can greatly enhance user engagement. By utilizing ChatGPT, businesses can provide real-time assistance to respondents, clarifying questions, offering instant feedback, and ensuring a more interactive and smoother experience.

Such integrations not only streamline the response process but also pave the way for richer data collection and insights.

After you’ve built up some momentum, move into the core questions you want an answer to. The questions you ask here will depend on your goals but it should relate to your products and services. These questions help you flesh out your product development initiatives as well as create better and more focused marketing messages.

Finally, tie up any loose ends with your final questions. A common but subpar question is “is there anything else you think we should know?” try to avoid this one. Instead, ask things like how they found you, their experience with buying another similar product, how they’d describe a specific problem, etc.

5.    What kind of questions will you use?

Do you want well thought out answers that give you deep insights into the inner workings of the respondent’s mind? Or, do you want a narrow but easily analyzed response? The type of questions you use will determine the type of data you get.

As a rule of thumb, open-ended questions are often used earlier in the research process. Closed-ended questions tend to be used to prove or disprove hypothesis or solutions. Of course, you can use both of them but be sure to pay close attention to question progression so respondents aren’t put off or confused.

6.    Length of questionnaire

There are no hard and fast rules about how long your questionnaire should be. Some of them are hundreds of questions while others are less than five questions. The more questions, the lower your completion rate.

On average, it takes 5 minutes to answer 10 questions. Depending on whether the answers are open-ended or close-ended, the time could be considerably more.

Your customers are busy and most of them won’t sit through a long questionnaire without some form of incentive or compensation. If you’re able to provide that then fine but most customer surveys shouldn’t require it.

Instead, be considerate of the time of others. Keep your questionnaires less than 15 questions and ideally under 10 questions. It makes it easier for respondents to complete the survey and easier for you and your team to analyze the information.

Navigating the complexities of data collection in the digital realm requires a keen understanding of legal boundaries, particularly when dealing with sensitive financial information. Engaging a credit report lawyer becomes essential when your surveys delve into areas that might influence someone’s credit standing.

These legal advisors are adept at ensuring your methods are in line with stringent standards, such as those outlined by the Fair Credit Reporting Act. Their counsel is vital in crafting data handling procedures that not only respect individual privacy rights but also uphold the integrity of your business operations, thereby mitigating risks associated with credit information mismanagement and privacy infractions.

7.    Presentation

Contrary to popular belief, you don’t need a thousand bells and whistles to get people to take your questionnaire. A simple design that emphasizes the questions is more valuable than a flashy one. Of course, you can go flashy if you like. The thing is, most people just don’t care.

Select a font that’s easy for people to read and make sure the size is large enough to be legible on all devices. Apart from that, keep the number of pages to a minimum. 2 pages is much better than 30 pages when it comes to a questionnaire.

When you’re ready to present your findings, that’s when you can get flashy. You can use one of these presentation websites to create slides that display the insights you’ve gathered.

8.    Choose language carefully

If you ask a question that creates bias or confuses your respondents then you may accidentally contaminate your data. Use clear terms, be concise, and avoid industry jargon.

For example, “We’ve been told we make great eggs, would you agree or disagree?” this question causes bias before the customer can answer. An unbiased question would be “how would you rate our eggs on a scale of 1 – 5?”

Also, avoid combining multiple questions into one. An example of a combination question would be “how did you enjoy your stay and would you recommend us to a friend?” These are two distinct questions bundled into one.

Advantages & disadvantages of questionnaires

It’s important to understand both the pros and cons of questionnaires and put proper safeguards in place before you start using them to make important business decisions.

Let’s start with a few of the good things.

Inexpensive

Sending out an online questionnaire is one of the cheapest customer research strategies available. Unless you’re offering some type of incentive or are using ads to get in front of respondents, there are few costs associated with it.

Self-administered questionnaires avoid the need for hiring people to administer it, remove the cost of in-person interviews, and have versatile distribution methods.

Results come in quickly & can reach a large audience

Business moves fast so one of the most powerful advantages of a questionnaire is the ability to get it in the hands of a large group of people quickly. You don’t need to start mailing it out and waiting days for it to get to the intended recipient.

Instead, you can send an email, post it on your website, or share it on social media and start getting responses you can use almost instantly. Also, there’s no real upper limit to the number of people who can respond to the questionnaire.

Easy to analyze the results

The majority of questionnaires are quantitative in nature which allows for quick analysis of the answers. This is even more important when you have a larger pool of respondents.

With a survey tool like KyLeads , you can easily spot trends and derive insights from your questionnaire with our easy to use & understand reporting features.

Respondents can remain anonymous

If respondents are unable to remain anonymous, they may not answer some of the questions truthfully. As long as you’ve done proper targeting and they’re not answering for an incentive, it’s ideal to leave the respondents anonymous. They’ll be more comfortable and answer honestly and thoroughly.

Can cover all aspects of a topic

This is an overlooked aspect of questionnaires. With them, it’s possible to ask 100 questions. Of course, we don’t advise this because almost no one will finish an online questionnaire of that length.

With that being said, you can ask as many questions and solicit as much detail as you want. Play around with the number of questions you ask but try not to overdo it.

For instance, a real estate agent might use a questionnaire to understand the specific needs and preferences of potential homebuyers. By asking targeted questions about desired locations, types of homes, budget constraints, and must-have features, the agent can gather valuable insights.

This information not only helps in tailoring property suggestions but also in refining marketing strategies to attract the right clientele. Moreover, such questionnaires can be a great tool for building a database of client preferences, aiding in future property recommendations and personalized service offerings.

Disadvantages

There are a few disadvantages to questionnaires which you should be aware of.

Unanswered questions

Sometimes, people will just skip answers or drop off halfway. Since the questions are online and no one is there to prompt the respondent, this happens fairly often.

There is any number of reasons for this like unclear or confusing questions, irrelevant questions, incomplete answer options, etc. Making the answer required can help with this but it also increases the chances of someone abandoning the questionnaire altogether.

Questionnaire fatigue

Fatigue with your survey as well as the other surveys being sent out by other companies. More and more companies are using surveys and customers can’t answer all of them. This results in a lower overall response rate to surveys or questionnaires as a whole.

Conversely, someone may start your survey but drop off because there are too many questions or the questions seem to be irrelevant. You can’t get rid of the fatigue 100% but you can reduce it by creating shorter questionnaires and making your questions easy to answer.

Little personalization

Everyone who takes the questionnaire gets, for the most part, the same series of questions presented in the same way. Now, technology is making this better with features like logic branching and answer piping so the experience can be personalized a bit more.

In the end, it’s still limited because there’s a predetermined series of questions and the questionnaire can’t react to open ended statements.

Improper interpretation of questions

This is why it’s so important to choose your question language so carefully. It’s easy to misinterpret a written question and give a wrong answer or skip the question entirely. Another thing to consider is that certain words have multiple meanings and, without context, a different meaning may be applied.

Prevent this by using simple direct language in your questions and avoiding jargon.

Difficult to analyze certain types of questions

Multiple choice questions and dichotomous questions are simple to analyze. Open ended questions can’t be analyzed so easily.

They’ll require a human touch to ensure you’ve understood what the person is trying to tell you. This isn’t a bad thing but it can get tedious when there are a lot of answers to sift through.

Examples of questionnaires

There are countless types of questionnaires and surveys you can use to get deep insights about your customers and business. In this section, you’ll learn 6 common types that’ll help you improve your business immediately.

Brand awareness

This questionnaire example is ideal when you’re actively focusing on building awareness and doing demand generation . It helps you gauge whether or not your efforts are yielding fruit.

It’s one thing for people to end up on your website through a search on Google or a random post on social media. It’s another thing for there to be brand recall or positive associations about your business.

It’s impossible to stay on the sidelines when social media is taking over the world.

That’s why it makes sense to consider this option: include the latest social media trends in your questionnaire and gain powerful insights into how these trends are influencing consumer wants and shaping their expectations and associations with your business.

In addition to evaluating traditional website traffic and search engine rankings, this is also a great technique for gleaning relevant information.

The brand awareness questionnaire will give you a better understanding of whether people looking for solutions you provide think of your brand, the kind of associations your name creates, and if you’re considered a leader in your field.

The NPS questionnaire has become popular over the last few years and it helps you measure customer loyalty and satisfaction.

It’s important to note that in its original form, it’s measuring loyalty and satisfaction that pertains to your entire business as opposed to specific products.

It uses a scale to measure customer loyalty. You calculate the score by subtracting the percentage of detractors from promoters and it’s expressed as an absolute number.

CSAT questionnaire

The customer satisfaction (CSAT) questionnaire example we’re sharing is just one of many. CSATs are incredibly varied. Even the NPS questionnaire is a type of CSAT. In general, it’s used to understand how satisfied a customer is with specific products and services or your business as a whole.

Use the basic outline below then tweak the questions to apply to your business or specific product lines. For example, if you were a shoe company, you could ask how often they wear shoes purchased from you.

If you were a hair extensions company, you could ask how satisfied they were with the product or the shopping experience as a whole.

Demographic questionnaire

Demographic questionnaires are often used to identify and segment the groups you have in your audience. This type of questionnaire is ideal if you’re entering a new market and want to start building up a profile of the people who will be your customers.

At the same time, you may want to use this to understand your current customer base so you can create better messaging or product pricing.

Oftentimes, the demographic questions are a small part of larger questionnaires used to understand who’s giving what kind of answer.

For example, if you serve a customer group that varies in age and income, you’d like to know what kind of customers are giving answers so you can make decisions properly.

Psychographic questionnaire

Psychographic segmentation has a firm place in modern business because everyone has demographic data (or can get it).

Demographic segmentation pales in comparison to knowing why a group of people do what they do.

Look at it this way, demographic data helps you understand the characteristics and buying power of your customers.

Psychographics helps you understand the why behind their actions and their attitudes behind certain stances. It can be a goldmine if gathered and used properly.

Post-event questionnaire

Ah, events . If you’re like most of us mere mortals then there’s a love-hate relationship with them. On the one hand, if they go off well then it can power your business to the next level.

On the other hand, everything that can go wrong probably will. As the organizer of the event or someone who had a key role, it may seem like you know exactly what went right and what went wrong.

If you don’t get feedback from as many people as possible then those are just assumptions which may or may not be correct.

Use post-event surveys to talk to as many people as humanly possible to get a clear picture of how you can improve.

This guide has covered a lot of ground so don’t expect to cram everything in one sitting.

Questionnaires are the backbone of surveys. Without them, there’s nothing to analyze. Before you dive in and start designing your questionnaire to collect all that juicy customer data, there are a number of things to do.

Decide on the type of questionnaire and your goals, focus on the right questions, figure out who the target group is, and so much more. Be sure to revisit this guide whenever you’re in doubt.

Related Articles

Data collection is essential for businesses, organizations, and even personal use. In the digital age data is one of the […]

March 18, 2022 | surveys

The Guide To Good Employee Engagement Survey Questions (+25 Examples)

Employee satisfaction surveys are inconclusive. No matter how many polls you conduct, the results aren’t revealing anything substantial about the […]

December 6, 2021 | surveys

How to Analyze Survey Results and Display Them Visually

How to present your survey data in a way that’s visually appealing, engaging, and informative? Through the magic of visualization. […]

Mariya Koracheva

May 19, 2021 | surveys

4 Best Practices of Asking for Customer Feedback with Emails

Satisfied customers are the lifeblood of any business. Happy customers spend more on brands they support which means increased sales […]

Hugh Beaulac

May 14, 2021 | Email Marketing

• Slidesgo School
• Presentation Tips

How to present survey results in PowerPoint or Google Slides

A survey is a technique that is applied by conducting a questionnaire to a significant sample of a group of people. When we carry out the survey, we start from a hypothesis and it is this survey activity that will allow us to confirm the hypothesis or to see where the problem and solution of what we are investigating lies.

We know: fieldwork is hard work. Many hours collecting data, analyzing and organizing it until we have our survey results.

Well, we don't want to discourage you (at Slidesgo we stand for positivism) but this is only 50% of the survey work. After having organized the results, it's time to share and present them! Such good work can't be hidden and, besides, sharing is living, and can determine the next step of your research or your following survey.

Close your eyes for a moment. Imagine now that you are listening to a large number of figures, percentages, and other quantitative expressions typical of a survey. Would the result of that survey be clear to you? Probably not. A picture is worth a thousand words (one of our catchphrases, yes). Now, imagine (or continue reading this post, because you will find images) that all these data are represented in graphs or infographics, with colors, eye-catching fonts... The feeling is very different! The human brain interprets an image 60,000 times faster than a text!

So, in this post, we are going to show you some ways to present survey results in Google Slides and PowerPoint , so that your surveys can be understood in a very clear and concise way. Here we go!

Graphs and charts

Infographics.

When it comes to providing an audience with numerical data, one of the best ways is with a graph. A good graph conveys the most relevant features of your survey and also allows you to compare, highlight a trend or show other related elements.

If you are afraid of working with charts, don't worry! To solve those doubts and concerns you may have before using a chart, we have several very interesting posts at Slidesgo School : whether you want to learn how to modify a graph in our templates or if you want to make and insert a chart in PowerPoint or Google Slides previously created by you.

EXTRA TIP! Use different colors in your graphs, one for each value or result of the survey, it will provide a lot of clarity on the subject.

Below, we are going to show you different types of graphs and charts with which you can represent your survey data. Just select the types that you think are ideal for the characteristics of your survey.

They are a safe choice, as they are very easy to create and interpret. All values can be compared very easily!

Line charts

These types of charts are very well suited to illustrate how different elements vary over time or a given distance. In the example, you can see the evolution of two elements over time. Where is your research going? This type of graph will answer this question.

Venn diagram

Venn diagrams (named after its creator, John Venn) are infographics that show the grouping of one or several elements delimited by closed lines so that the elements of each group remain inside.

In the image, you can see a Venn diagram in an abstract style, without following very fixed lines, in case you would like to give a more casual touch to your results!

However, understanding and knowing how to generate Venn diagrams can be difficult, that's why, on our blog, we have two posts dedicated to how to create a Venn diagram , both in Google Slides and PowerPoint . Grab paper and a pencil, there is some very interesting information!

Mmmm, it smells like cake! We're sorry to tell you this, but this is not a pie, but a pie chart, perfect for your survey results! This type of graph is very popular and is used to compare different parts that together make a whole, a total. Going back to our tip of using colors... Notice how clear it is to use a different color for each element! 

Infographics are perfect for talking about surveys. They are eye-catching, they organize the information in a very appropriate order, they make the data look more pleasant and impactful and they are the ideal complement for your presentations. At Slidesgo , we have a very complete section of infographics for all types of presentations. Which one fits best with your content? 

We are going to show you a series of examples of infographics so that you can see how clear everything is with the use of infographic resources. Maybe even a set of infographics will come in handy for your survey results!

Fashion Portraits Newsletter Infographics

Project Management Infographics

Technology Consulting Infographics

This post is coming to an end... Hopefully, you have learned a lot about how to present your survey results! To conclude, we want to give you a few last tips, because we want your presentation to turn out great: 

• In addition to numerical data, present the objectives and conclusions of your survey . The audience will appreciate it if you make them part of the survey interpretation process.
• Explain how you collected the information . Detail the process of conducting the survey, so that the audience can see the hard work behind it.
• Talk about the different variables in your survey . Age, locations where the survey took place, and other variables that are part of your different surveys.
• Use a moderate number of graphs or infographics . Balance is the key, so include only those data that are relevant to the development of the survey and eliminate those variables or parts that are not influential.

And that's all! If you apply all these recommendations, everyone will internalize the results of your surveys and will want to know about future projects.

Do you find this article useful?

Related tutorials.

New feature available: edit our templates with Canva

Whenever you need to create, Slidesgo is there. We’re continually enhancing your presentation design process with templates that are primed to impress for any occasion. And in order to let your ideas flow best, comfort is key. How could Slidesgo help you with this? By making you feel right at home with our resources, no matter your preferred platform.You spoke, and we listened. Now, your favorite slides can be accessed on a new platform: Canva! This new format adds to our existing options (PowerPoint and Google Slides), expanding your ways to utilize our first-rate presentation content. We’ve started with a selection of Canva-ready...

How to print PowerPoint notes

Crafting an impactful PowerPoint slideshow and delivering a captivating presentation are distinct skills. The first focuses on designing appealing visuals to convey a clear message, while the second involves employing effective presentation techniques to ensure the audience grasps the idea. The content of this article will help you with the latter part of this process, guiding future presenters on how to print PowerPoint with speaker notes to enhance your presentations success and effectiveness.

Discover Our Online Presentation Software for Free

We have great news for you today! If you’ve been a Slidesgo fan for years (or months, or weeks, or days, or mere hours, we welcome everyone!), you’ll probably know for now that our templates are available mostly in two formats: for use in Google Slides and PowerPoint.Google Slides is a free tool, since you only need a Google account in order to use it. PowerPoint, on the other hand, is part of the Microsoft Office suite, so it’s not a free program, but that didn’t stop it from being one of the most popular options in the world!What if we...

Webinar: Presentation Audit

With more than 15,000 templates released on Slidesgo and a user base composed of millions of people, we estimate that the total number of presentations created adds up to… um, a lot! Our team of professional designers work very hard to provide you with editable slides so that the only thing you need to do is, well, customize the elements to your liking. Starting from any given template, the results may vary a lot depending on the person who edited the contents.Have you ever wondered “Is my presentation good enough?” and wished that an expert on presentations looked at your template...

The Functional BA

Unraveling the world of business analysis

Survey and questionnaires in business analysis

Business analysts use surveys and questionnaires to gather business analysis information such as information on customers, products, policies, and cultures from the stakeholders.

Surveys and questionnaires are used to present a set of questions to the stakeholders, whose responses are then collected and analyzed in order to understand the subject matter.

The questions can be submitted in written form or other forms such as in person or over the telephone.

There are two types of questions used in a survey or questionnaire, which are:

• Close-ended: with these types of questions the responder is asked to select from a list of preset responses, such as a Yes/No response, a multiple-choice selection, a rank/ order decision, or a statement requiring a level of agreement.

This is useful when the expected range of user responses are reasonably clear-cut and understood. Close-ended questions responses are easier to analyze because they are usually yes or no questions.

• Open-ended : with these types of questions the respondent is asked to answer questions in a free form without having to select an answer from a list of preset responses. Open-ended questions are used when the issues are known and the range of user responses is not.

Open-ended questions lead to more detail and a wider range of responses than closed-ended questions. The responses to open-ended questions are more difficult and time-consuming to categorize, quantify, and summarize as they are disorganised and may include subjective language with redundant content.

In order to get objective responses the survey or questionnaire questions should be asked in a way that does not affect the response data. They should be communicated in neutral language and should not be structured to direct the respondent to provide discern desirable answers.

To prepare a survey or questionnaire, the following steps should be taken:

1 Prepare: an effective survey or questionnaire needs detailed planning in order to ensure that the needed information is acquired in an systematic manner.

When preparing for a survey or questionnaire, the business analysts do the following:

• Define the objective : a clear objective explains the reason for the survey or questionnaire. Questions should be prepared prepared with the aim of meeting the objective.

• Define the target survey group : identifying the group to be surveyed in terms of population size and any discerned differences such as culture, language, or location can help identify factors that can affect the survey design.

• Choose the appropriate survey or questionnaire type: the objective of the survey or questionnaire is to decide on a suitable mix of close-ended questions and open-ended questions to gather the necessary information.

• Select the sample group : examine both the survey or questionnaire and the number of people in the identified user group to decide they are all required.

If the population size is large and the survey type is open-ended, it may be necessary to identify a subset of users to engage in the questionnaire process.

• Select the distribution and collection methods : decide on the right communication method for each sample group.

• Set the target level and timeline for response: decide what response rate is acceptable and when it should be considered complete. If the actual response rate is lower than the acceptable threshold, the use of the survey results may be limited.

• Determine if the survey or questionnaire should be supported with individual interviews: as a survey or questionnaire does not provide the detail that can be gotten from individual interviews, the business analyst should consider using either pre- or post-survey or questionnaire interviews.

• Write the survey questions : ensure that all the questions support the expressed objectives.

• Test the survey or questionnaire: use a functionality test to identify any errors and opportunities for improvement.

2 Distribute the survey or questionnaire: when distributing the survey or questionnaire it is important to convey the survey’s objectives, how the results will be used, as well as any preparations that have been made for confidentiality or anonymity.

When deciding on a mode of distribution for example, in-person, e-mail, or survey tool, business analysts consider the following:

• the urgency to obtain the results.
• the level of required security .
• the geographic distribution of the responders.

3. Document the results : when recording the results of the survey or questionnaire, the business analyst should do the following

• Collect the responses.
• Sum up the results.
• Assess the details and identify any prominent themes.
• Create categories for encrypting the data.
• Decompose the data into quantifiable increments.

Surveys and questionnaires has its strengths and limitations, which include the following:

Strengths • They are quick and cheap to conduct. • It is easier to collect information from a larger audience than with other elicitation techniques such as interviews. • It does not usually require significant time commitment from the responders. • It is an effective and efficient technique especially if the stakeholders are geographically dispersed. • Surveys can used to get measurable data especially when close -ended questions are used. • When open-ended questions are used, the survey results can provide additional insights and opinions.

Limitations • To get unbiased results, the business analyst has to have some specialized skills in statistical sampling methods. • The response rates may be too low to provide measurable data. • The use of open-ended questions requires further analysis. • Ambivalent questions may be left unanswered or answered incorrectly. • It may need follow-up questions or more survey repetition depending on the answers provided.

Share this:

Privacy overview.

Learn to change how you engage audiences with Pam Didner, speaker, author and B2B Marketeer, at ON24X. 🪄  Register here  

• Services & Support

Discover how intelligent engagement transforms:

ON24 Intelligent Engagement Platform

AI-powered ACE

Performance analytics

Content hubs

Integrations

Landing pages

AI-generated content

Virtual events

Virtual conferences

Professional services

Financial services

Associations

Life sciences

Manufacturing

Learn how you can use intelligent engagement for:

Demand generation

Partner enablement

HCP engagement

Customer marketing

Professional certification

Product marketing

Member enrollment

Upcoming webinars & events

Compare software

Customer stories

What is a webinar?

Investor relations

Executive team

Corporate responsibility

Board of directors

11 Excellent Post-Webinar Survey Questions

June 16th, 2020 Michael Mayday

In today’s data-conscious age, we all know that it’s critical to gather attendee feedback after your webinars . 

Asking the right post -webinar evaluation survey questions will: 

1) provide the meaningful engagement data you need to improve the quality and responsiveness of your programs.

2) understand your attendees and deepen the relationships you’ve begun with them.

The Best Post-Event Question Examples

Below is a robust, post- event survey used by one of our clients that serves as a great example for a webinar follow-up. 

It provides three specific pieces of audience feedback that you can use to make your programs better: their views on the value of the webinar , the knowledge and skills of the speaker(s) and the likelihood that they will recommend your program to colleagues (the ‘net promoter score’). Note that, when it comes to surveys, timing truly is everything. More on that below. 

Pick and choose among these, or consider using all:

[Event Name] Feedback

Thank you for attending [Event Name].

Your views on the program are important to us. Please provide feedback on this session by completing this survey.

1. What percentage of the information was new to you?

Select: 100% 75% 50% 25% 0%

2. I can use this session information:

Select: Immediately In 2-6 months In 7-12 months Never

3. Would you like to learn more about this topic?

Select: Yes No

4. Please rate the speaker’s knowledge of the topic:

Select: Excellent Good Fair Poor

5. Please rate the speaker’s presentation skills:

6. Please rate the content of the slides/virtual aids:

7. How accurate was the session description?

8. How did the session compare to your expectations?

9. Overall session evaluation:

[If relevant: Additional comments about the breakout:]

10. How likely are you to recommend this session to a colleague? (with 10 being most likely to recommend)

Select: 0 1 2 3 4 5 6 7 8 9 10

11. Please rate your overall experience:

You can of course ask other webinar feedback questions to gain further insight into the needs and interests of your audience. Keep in mind, though, that longer surveys – those that take more than a few minutes to complete – typically generate fewer responses, so if you’re looking for different feedback you may want to swap out questions rather than tacking on new ones.

Remember: with follow-up surveys, timing is everything

Mention the post-webinar survey — and ask people to fill it in — just after the presentation has concluded, right before you start Q&A.

Your attendees are engaged, they’ve either asked questions and are waiting to hear them answered, or are ready to participate in Q&A. The worst time to first mention a survey is in an email when the webinar concludes. By then, your audience is completely disengaged. Recipe for success: mention the survey at engaged moments in the webinar and send soon after.

Post-Webinar Evaluation Questions to Ask for Written Responses

• How could we make the program better?  

______________________________

The answers help you identify improvements you could make to your webinars in general and the current presentation in particular.

• Takeaways: What was your single biggest takeaway?

____________________________________

Responses to this question will confirm you’re focusing on the right issues and/or identify modifications you might want to make to the substance of your webinar.

• Length / pace: The [length / pace] of the webinar was: Too Long/Slow / Just Right / Too Short/Fast

Questions on the length and pace of your program can help you understand how to adjust the delivery of your insight to make the session more relevant and interesting to your audience.

• Additional interests: What would you like to see next?

___________________________________

This question is a good one to include because it helps you align your content calendar to the actual interests and needs of your targets.

• Reasons for attending: Why did you attend today’s program? Required for job / Interesting Topic / Knowledgeable Presenters / CLE

While it doesn’t need to appear on every survey, this question can help if you’re trying to understand what motivates your audience to sign up for your webinars.

• Prior webinars: Have you attended any of our webinars in the past? If so, which ones?

This is a useful question to include when you want to find out how well you’re attracting new participants to your programs.

Your Post-Webinar Survey Checklist

Be ready to ask the right question at the right time. Download our post-webinar survey checklist. Just click here or on the image below.

Cloud Storage

Custom Business Email

Video and voice conferencing

Shared Calendars

Word Processing

Spreadsheets

Presentation Builder

Survey builder

Google Workspace

An integrated suit of secure, cloud-native collaboration and productivity apps powered by Google AI.

Get insights quickly, with Google Forms

Easily create and share online forms and surveys, and analyze responses in real-time.

• For my personal use
• For work or my business

Create an online form as easily as creating a document

Select from multiple question types, drag-and-drop to reorder questions, and customize values as easily as pasting a list.

Send polished surveys and forms

Customize colors, images, and fonts to adjust the look and feel or reflect your organization’s branding. And add custom logic that shows questions based on answers, for a more seamless experience.

Analyze responses with automatic summaries

See charts with response data update in real-time. Or open the raw data with Google Sheets for deeper analysis or automation.

Create and respond to surveys from anywhere

Access, create, and edit forms on-the-go, from screens big and small. Others can respond to your survey from wherever they are—from any mobile device, tablet, or computer.

Build forms and analyze results together

Add collaborators—just like with Google Docs, Sheets, and Slides—to build questions together in real-time. Then analyze results together without having to share multiple versions of the file.

Work with clean response data

Use built-in intelligence to set response validation rules. For example, ensure that email addresses are properly formatted or that numbers fall within a specified range.

Share forms via email, link, or website

It's easy to share forms with specific people or with a broad audience by embedding forms on your website or sharing the links on social media.

Security, compliance, and privacy

Secure by default

We use industry-leading security measures to keep your data safe, including advanced malware protections. Forms is also cloud-native, eliminating the need for local files and minimizing risk to your devices.

Encryption in transit and at rest

All files uploaded to Google Drive or created in Forms are encrypted in transit and at rest.

Compliance to support regulatory requirements

Our products, including Forms, regularly undergo independent verification of their security, privacy, and compliance controls .

Private by design

Forms adheres to the same robust privacy commitments and data protections as the rest of Google Cloud’s enterprise services .

You control your data.

We never use your forms content for ad purposes., we never sell your personal information to third parties., find the plan that’s right for you, google forms is a part of google workspace.

Every plan includes

Get a head start with templates

Choose from a variety of surveys, questionnaires, and other professionally-designed templates to kick things off quickly..

Registration

Visit the Forms Template Gallery for more.

Ready to get started?

• Research Questionnaire Example
• Popular Categories

Powerpoint Templates

Icon Bundle

Kpi Dashboard

Professional

Business Plans

Swot Analysis

Gantt Chart

Business Proposal

Marketing Plan

Project Management

Business Case

Business Model

Cyber Security

Business PPT

Digital Marketing

Digital Transformation

Human Resources

Product Management

Artificial Intelligence

Company Profile

Acknowledgement PPT

PPT Presentation

Reports Brochures

One Page Pitch

Interview PPT

All Categories

Powerpoint Templates and Google slides for Research Questionnaire Example

Save your time and attract your audience with our fully editable ppt templates and slides..

Deliver a credible and compelling presentation by deploying this Business Research Questionnaire Powerpoint Ppt Template Bundles. Intensify your message with the right graphics, images, icons, etc. presented in this complete deck. This PPT template is a great starting point to convey your messages and build a good collaboration. The seventeen slides added to this PowerPoint slideshow helps you present a thorough explanation of the topic. You can use it to study and present various kinds of information in the form of stats, figures, data charts, and many more. This Business Research Questionnaire Powerpoint Ppt Template Bundles PPT slideshow is available for use in standard and widescreen aspects ratios. So, you can use it as per your convenience. Apart from this, it can be downloaded in PNG, JPG, and PDF formats, all completely editable and modifiable. The most profound feature of this PPT design is that it is fully compatible with Google Slides making it suitable for every industry and business domain.

Following slide exhibits list of questions that helps to select software development business model. It covers questions such as major problems, employee requirement, workload stability, etc.Introducing Research Questionnaire To Select Software For Automation For Customer Database to increase your presentation threshold. Encompassed with one stage, this template is a great option to educate and entice your audience. Dispence information on Determine Scope, Business Processes, Employees Requires, using this template. Grab it now to reap its full benefits.

Introducing our premium set of slides with Business Research Questionnaire Feedback Response. Ellicudate the four stages and present information using this PPT slide. This is a completely adaptable PowerPoint template design that can be used to interpret topics like Business Research, Questionnaire Feedback Response. So download instantly and tailor it with your information.

This slide showcases questions related to brand awareness. The main purpose of this slide is to ask questions from customers and get to know position of product in market. This includes which brand was used before, recommendations, etc.Presenting our well structured Business Research Questionnaire For Brand Awareness. The topics discussed in this slide are Purchased Product, Recommend Brand, Based Experience This is an instantly available PowerPoint presentation that can be edited conveniently. Download it right away and captivate your audience.

This slide showcases views of customer on company website. The main purpose of this template is understanding clients views on company website for buying product. This includes company website, website visiting, etc.Presenting our set of slides with Business Research Questionnaire For Collecting Customer Views On Website. This exhibits information on one stage of the process. This is an easy to edit and innovatively designed PowerPoint template. So download immediately and highlight information on Make Purchase, Customer Service, Making Purchase.

This slide showcases a questionnaire for customers retention. The main purpose of this template is knowing about the reason due to which customer unsubscribe service. This includes reason why customer choose our product, why unsubscribed product, etc.Introducing our Business Research Questionnaire For Customer Retention set of slides. The topics discussed in these slides are Product Subscription, Right Information, Process Smooth. This is an immediately available PowerPoint presentation that can be conveniently customized. Download it and convince your audience.

This slide showcases a questionnaire for customer service. The main purpose of this slide is to test and know effectiveness of support staff. This includes questions such as how pleased customer service is, how long are you willing to take service, does website meet expectations etc.Presenting our well structured Business Research Questionnaire For Evaluating Customer Service. The topics discussed in this slide are Clearly Understand, Recent Experience, Customer Services. This is an instantly available PowerPoint presentation that can be edited conveniently. Download it right away and captivate your audience.

This slide showcases a questionnaire for measuring customer effort. The main purpose of this template is to check whether customer is getting everything easily on site. This includes company transaction process, required information, etc. Introducing our Business Research Questionnaire For Measuring Customer Effort set of slides. The topics discussed in these slides are Transaction Process, Very Unresponsive, Very Responsive. This is an immediately available PowerPoint presentation that can be conveniently customized. Download it and convince your audience.

This slide showcases feedback questionnaires. The main purpose of this template is to make business understand opinion of customer for product and helps in making changes for betterment of business. Presenting our well structured Business Research Questionnaire For Product Service Feedback. The topics discussed in this slide are Very Satisfied, Alternative Brand, Product Again. This is an instantly available PowerPoint presentation that can be edited conveniently. Download it right away and captivate your audience.

This slide showcases research on understanding customers. The main purpose of this template is understanding psychology of clients and merge it with product needs. This includes time spent using product, biggest priority, etc. Introducing our premium set of slides with Business Research Questionnaire For Understanding Customer Behaviour. Ellicudate the one stage and present information using this PPT slide. This is a completely adaptable PowerPoint template design that can be used to interpret topics like Having Enough, Finding Faster, Problem Solving. So download instantly and tailor it with your information.

This slide showcases customer satisfaction feedback. The main purpose of this slide is to take clients feedback regarding product and make changes to product accordingly. This includes customer experience, preference,taste, etc.Introducing our Business Research Questionnaire For Understanding Customer Satisfaction set of slides. The topics discussed in these slides are Need Improvement, Product, Recommend Brand. This is an immediately available PowerPoint presentation that can be conveniently customized. Download it and convince your audience.

Presenting our set of slides with Business Research Questionnaire Ppt Powerpoint Presentation Diagram Lists. This exhibits information on one stage of the process. This is an easy to edit and innovatively designed PowerPoint template. So download immediately and highlight information on Business Research Questionnaire.

Introducing our Business Research Questionnaire Survey Evaluation Icon set of slides. The topics discussed in these slides are Business Research, Questionnaire Survey, Evaluation Icon. This is an immediately available PowerPoint presentation that can be conveniently customized. Download it and convince your audience.

This slide showcases employees feedback questionnaire. The main purpose of this slide is to build positive workplace environment and employee satisfaction. This includes employee satisfaction, skills, reward, etc.Presenting our well structured Business Research Questionnaire To Collect Employee Feedback. The topics discussed in this slide are Signifies Poor, Signifies Average, Signifies Excellent . This is an instantly available PowerPoint presentation that can be edited conveniently. Download it right away and captivate your audience.

This slide showcases a questionnaire for understanding customer satisfaction. The main purpose of this template is to know how many clients liked the product and are willing to recommend product among family, friends and colleagues.Introducing our Business Research Questionnaire To Measure Customer Satisfaction set of slides. The topics discussed in these slides are Company Again, Appearance Product, Helpful Staff. This is an immediately available PowerPoint presentation that can be conveniently customized. Download it and convince your audience.

This slide showcases various types of business research questionnaires. The main purpose of this template is to measure employees satisfaction, motivation, and connection. This includes customer satisfaction question, market research question and employee engagement survey Introducing our premium set of slides with Different Types Of Business Research Questionnaire. Ellicudate the three stages and present information using this PPT slide. This is a completely adaptable PowerPoint template design that can be used to interpret topics like Satisfaction Questionnaire, Engagement Survey, Experience Product. So download instantly and tailor it with your information.

This slide showcases questionnaire for understanding market. The main purpose of this template is to map preferences of customers in market. This includes age, qualification, job type, gender, brand, channel used for buying products, etc. Presenting our well structured Market Research Questionnaire For Understanding Customer Preferences. The topics discussed in this slide are Postgraduate, Highest Level, Social Media Platform. This is an instantly available PowerPoint presentation that can be edited conveniently. Download it right away and captivate your audience.

Presenting our set of slides with Online Business Research Icon Of Questionnaire Checklist. This exhibits information on four stages of the process. This is an easy to edit and innovatively designed PowerPoint template. So download immediately and highlight information on Online Business, Research Icon, Questionnaire Checklist.

Following slide exhibits list of questions that helps to select software development business model. It covers questions such as major problems, employee requirement, workload stability, etc. Introducing Research Questionnaire To Select Software For Business Model Streamlining Customer Support to increase your presentation threshold. Encompassed with one stages, this template is a great option to educate and entice your audience. Dispence information on Consult Development, Team To Determine Scope, using this template. Grab it now to reap its full benefits.

Following slide exhibits list of questions that helps to select software development business model. It covers questions such as major problems, employee requirement, workload stability, etc.Introducing Research Questionnaire To Select Software Deploying Digital Invoicing System to increase your presentation threshold. Encompassed with one stage, this template is a great option to educate and entice your audience. Dispence information on Consult Development, Financial Transactions, Development Services, using this template. Grab it now to reap its full benefits.

Following slide exhibits list of questions that helps to select software development business model. It covers questions such as major problems, employee requirement, workload stability, etc. Introducing Research Questionnaire To Select Software For Implementing Billing Software To Enhance Customer to increase your presentation threshold. Encompassed with two stages, this template is a great option to educate and entice your audience. Dispence information on Objective, Conclusion, Requirements, using this template. Grab it now to reap its full benefits.

Following slide exhibits list of questions that helps to select software development business model. It covers questions such as major problems, employee requirement, workload stability, etc.Increase audience engagement and knowledge by dispensing information using Research Questionnaire To Select Software For Business Model Billing Management System. This template helps you present information on one stage. You can also present information on Development Services, Requirements Billing System, Financial Transactions using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide showcases a questionnaire for customer service. The main purpose of this slide is to test and know effectiveness of support staff. This includes questions such as how pleased customer service is, how long are you willing to take service, does website meet expectations etc. Introducing our Business Research Questionnaire For Analysing Customer Experience set of slides. The topics discussed in these slides are Business Research Questionnaire, Analysing Customer Experience. This is an immediately available PowerPoint presentation that can be conveniently customized. Download it and convince your audience.

This slide showcases various categories of business research questionnaires. The main purpose of this slide is to measure employees satisfaction, motivation, and connection. This includes customer satisfaction question, market research question and employee engagement survey. Presenting our set of slides with Types Of Business Market Research Questionnaire. This exhibits information on four stages of the process. This is an easy to edit and innovatively designed PowerPoint template. So download immediately and highlight information on Customer Satisfaction Questionnaire, Market Research Questionnaire.

This slide highlights questionnaire for doing research on consumer behavior towards companys products for getting accurate feedback to improve product. It includes questions and rating scale for customers. Presenting our well structured Consumer Behavior Research Questionnaire For Product Analysis. The topics discussed in this slide are Questions, Rating Scale. This is an instantly available PowerPoint presentation that can be edited conveniently. Download it right away and captivate your audience.

This slide outlines questionnaire for analyzing employee behavior towards organization to improve work environment. It includes certain questions for employees and rating scale. Presenting our well structured Employee Behavior Research Questionnaire For Company. The topics discussed in this slide are Employee Behavior Research, Questionnaire For Company. This is an instantly available PowerPoint presentation that can be edited conveniently. Download it right away and captivate your audience.

This slide showcases a questionnaire for customer service. The main purpose of this slide is to test and know effectiveness of support staff. This includes questions such as how pleased customer service is, how long are you willing to take service, does website meet expectations etc. Introducing our Business Research Questionnaire For Analysing Consumer Service set of slides. The topics discussed in these slides are System, Expectation, Packaging. This is an immediately available PowerPoint presentation that can be conveniently customized. Download it and convince your audience.

Following slide demonstrates startup survey results which can be used by sales representatives to build brand reputation. It includes components such as customer information and customer product preference Presenting our well structured Startup Market Research Survey Questionnaire Summary Result Report Survey SS. The topics discussed in this slide are Survey, Research, Summary. This is an instantly available PowerPoint presentation that can be edited conveniently. Download it right away and captivate your audience.

Following slide showcases a market research survey which can be conducted by marketing executives to determine startup business target audience. It includes components such as target audience information, customer product preference, price preference, and place preference Introducing our Market Research Survey Questionnaire For Startup To Understand Customer Preference Survey SS set of slides. The topics discussed in these slides are Questionnaire, Research, Preference. This is an immediately available PowerPoint presentation that can be conveniently customized. Download it and convince your audience.

This slide consists of a one page business to business market research form that can be used by research analysts to gain insights about potential businesses to take better business decisions. The set of questions is related to overall service rating, credit, and billing Introducing our B2B Market Research Questionnaire Sample Survey SS set of slides. The topics discussed in these slides are Research, Market, Questionnaire. This is an immediately available PowerPoint presentation that can be conveniently customized. Download it and convince your audience.

The purpose of this slide is to summarize the results of market research survey of potential businesses in order to take better business decisions. Results provided are related to overall service rating and credit and billing Introducing our Summary For B2B Market Research Questionnaire Sample Survey SS set of slides. The topics discussed in these slides are Market, Research, Sample. This is an immediately available PowerPoint presentation that can be conveniently customized. Download it and convince your audience.

Presenting Using Questionnaires Research Ppt Powerpoint Presentation Demonstration Cpb slide which is completely adaptable. The graphics in this PowerPoint slide showcase five stages that will help you succinctly convey the information. In addition, you can alternate the color, font size, font type, and shapes of this PPT layout according to your content. This PPT presentation can be accessed with Google Slides and is available in both standard screen and widescreen aspect ratios. It is also a useful set to elucidate topics like Using Questionnaires Research. This well-structured design can be downloaded in different formats like PDF, JPG, and PNG. So, without any delay, click on the download button now.

This slide covers market research questionnaire for product development which includes determining consumer gender, age group, household income with consumers first reaction, product value in terms of price etc. Introducing our Market Research Survey Questionnaire For Product Development set of slides. The topics discussed in these slides are Consumers Gender, Good Value, Income Group. This is an immediately available PowerPoint presentation that can be conveniently customized. Download it and convince your audience.

Presenting Questionnaire Method Data Collection Research In Powerpoint And Google Slides Cpb slide which is completely adaptable. The graphics in this PowerPoint slide showcase three stages that will help you succinctly convey the information. In addition, you can alternate the color, font size, font type, and shapes of this PPT layout according to your content. This PPT presentation can be accessed with Google Slides and is available in both standard screen and widescreen aspect ratios. It is also a useful set to elucidate topics like Questionnaire Method Data Collection Research. This well-structured design can be downloaded in different formats like PDF, JPG, and PNG. So, without any delay, click on the download button now.

Presenting Research Questionnaire Types Ppt Powerpoint Presentation File Brochure Cpb slide which is completely adaptable. The graphics in this PowerPoint slide showcase five stages that will help you succinctly convey the information. In addition, you can alternate the color, font size, font type, and shapes of this PPT layout according to your content. This PPT presentation can be accessed with Google Slides and is available in both standard screen and widescreen aspect ratios. It is also a useful set to elucidate topics like Research Questionnaire Types. This well structured design can be downloaded in different formats like PDF, JPG, and PNG. So, without any delay, click on the download button now.

Presenting Purpose Questionnaire Research Ppt Powerpoint Presentation Icon Example File Cpb slide which is completely adaptable. The graphics in this PowerPoint slide showcase three stages that will help you succinctly convey the information. In addition, you can alternate the color, font size, font type, and shapes of this PPT layout according to your content. This PPT presentation can be accessed with Google Slides and is available in both standard screen and widescreen aspect ratios. It is also a useful set to elucidate topics like Purpose Questionnaire Research. This well structured design can be downloaded in different formats like PDF, JPG, and PNG. So, without any delay, click on the download button now.

Presenting our Research Questionnaire Example In Powerpoint And Google Slides Cpb PowerPoint template design. This PowerPoint slide showcases three stages. It is useful to share insightful information on Research Questionnaire Example. This PPT slide can be easily accessed in standard screen and widescreen aspect ratios. It is also available in various formats like PDF, PNG, and JPG. Not only this, the PowerPoint slideshow is completely editable and you can effortlessly modify the font size, font type, and shapes according to your wish. Our PPT layout is compatible with Google Slides as well, so download and edit it as per your knowledge.

Presenting our Questionnaire Research In Powerpoint And Google Slides Cpb PowerPoint template design. This PowerPoint slide showcases three stages. It is useful to share insightful information on Questionnaire Research This PPT slide can be easily accessed in standard screen and widescreen aspect ratios. It is also available in various formats like PDF, PNG, and JPG. Not only this, the PowerPoint slideshow is completely editable and you can effortlessly modify the font size, font type, and shapes according to your wish. Our PPT layout is compatible with Google Slides as well, so download and edit it as per your knowledge.

Following slide exhibits list of questions that helps to select software development business model. It covers questions such as major problems, employee requirement, workload stability, etc. Introducing Research Questionnaire To Select Software Strategic Guide To Develop Customer Billing System to increase your presentation threshold. Encompassed with two stages, this template is a great option to educate and entice your audience. Dispence information on Consult Development Team, Billing Software, Business Processes, using this template. Grab it now to reap its full benefits.

This slide consists of a one page business market research questionnaire that can be used by marketing managers to gain insights about the potential customers in order to take better business decisions. The set of questions are related to user description and user experience Presenting our well structured Market Research Questionnaire For Customer Feedback. The topics discussed in this slide are Research, Questionnaire, Customer Feedback. This is an instantly available PowerPoint presentation that can be edited conveniently. Download it right away and captivate your audience.

This slide showcases sample of survey questionnaire to gather data from target audience. It highlights 1 5 likert scale to measure customer satisfaction with smartphone product features which are battery power, easy to use memory storage, camera quality, facial recognition capabilities, wireless charging, etc. Present the topic in a bit more detail with this Survey Questionnaire Sample For Data Collection Strategic Guide To Market Research MKT SS V Use it as a tool for discussion and navigation on Exceeds Expectations, Meets Expectations This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide presents a sample questionnaire consists of open ended questions to be asked from product users during interview for data collection. It highlights elements such as product, questions type, interview type and respondents. Deliver an outstanding presentation on the topic using this Strategic Guide To Market Research Interview Questionnaire Sample For Data Collection MKT SS V Dispense information and present a thorough explanation of Smartphone, Open Ended, Unstructured using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

Following slide exhibits list of questions that helps to select software development business model. It covers questions such as major problems, employee requirement, workload stability, etc. Introducing Developing Utility Billing Research Questionnaire To Select Software For Business Model to increase your presentation threshold. Encompassed with one stages, this template is a great option to educate and entice your audience. Dispence information on Software Development, Major Problems, Employee Requirement, Workload Stability, Research Questionnaire, using this template. Grab it now to reap its full benefits.

Presenting this set of slides with name - Unit Operational Plans Research Meeting Sampling Questionnaire Data Collection. This is an editable four graphic that deals with topics like Unit Operational Plans, Research Meeting, Sampling Questionnaire, Data Collection to help convey your message better graphically. This product is a premium product available for immediate download, and is 100 percent editable in Powerpoint. Download this now and use it in your presentations to impress your audience.

Presenting this set of slides with name - Qualitative Research Methods Broader Terms Narrower Define Topics Findings Assists Questionnaires. This is a five stage process. The stages in this process are Qualitative, Observation, Analysis.

Presenting this set of slides with name - Research Questionnaires Ppt Powerpoint Presentation Icon Clipart Images Cpb. This is an editable five stages graphic that deals with topics like Research Questionnaires to help convey your message better graphically. This product is a premium product available for immediate download, and is 100 percent editable in Powerpoint. Download this now and use it in your presentations to impress your audience.

Presenting this set of slides with name Market Research Questionnaire Sample Ppt Powerpoint Presentation Summary Files Cpb. This is an editable Powerpoint four stages graphic that deals with topics like Market Research Questionnaire Sample to help convey your message better graphically. This product is a premium product available for immediate download and is 100 percent editable in Powerpoint. Download this now and use it in your presentations to impress your audience.

Presenting our Scale Questionnaire Research Ppt Powerpoint Presentation Portfolio Infographics Cpb PowerPoint template design. This PowerPoint slide showcases five stages. It is useful to share insightful information on Scale Questionnaire Research This PPT slide can be easily accessed in standard screen and widescreen aspect ratios. It is also available in various formats like PDF, PNG, and JPG. Not only this, the PowerPoint slideshow is completely editable and you can effortlessly modify the font size, font type, and shapes according to your wish. Our PPT layout is compatible with Google Slides as well, so download and edit it as per your knowledge.

Presenting Types Research Questionnaire Ppt Powerpoint Presentation Gallery Deck Cpb slide which is completely adaptable. The graphics in this PowerPoint slide showcase four stages that will help you succinctly convey the information. In addition, you can alternate the color, font size, font type, and shapes of this PPT layout according to your content. This PPT presentation can be accessed with Google Slides and is available in both standard screen and widescreen aspect ratios. It is also a useful set to elucidate topics like Types Research Questionnaire. This well-structured design can be downloaded in different formats like PDF, JPG, and PNG. So, without any delay, click on the download button now.