What is a Video Essay - Best Video Essays Film of 2020 - Top Movie Video Essay

What is a Video Essay? The Art of the Video Analysis Essay

I n the era of the internet and Youtube, the video essay has become an increasingly popular means of expressing ideas and concepts. However, there is a bit of an enigma behind the construction of the video essay largely due to the vagueness of the term.

What defines a video analysis essay? What is a video essay supposed to be about? In this article, we’ll take a look at the foundation of these videos and the various ways writers and editors use them creatively. Let’s dive in.

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What is a video essay?

First, let’s define video essay.

There is narrative film, documentary film, short films, and then there is the video essay. What is its role within the realm of visual media? Let’s begin with the video essay definition. 

VIDEO ESSAY DEFINITION

A video essay is a video that analyzes a specific topic, theme, person or thesis. Because video essays are a rather new form, they can be difficult to define, but recognizable nonetheless. To put it simply, they are essays in video form that aim to persuade, educate, or critique. 

These essays have become increasingly popular within the era of Youtube and with many creatives writing video essays on topics such as politics, music, film, and pop culture. 

What is a video essay used for?

  • To persuade an audience of a thesis
  • To educate on a specific subject
  • To analyze and/or critique 

What is a video essay based on?

Establish a thesis.

Video analysis essays lack distinguished boundaries since there are countless topics a video essayist can tackle. Most essays, however, begin with a thesis. 

How Christopher Nolan Elevates the Movie Montage  •  Video Analysis Essays

Good essays often have a point to make. This point, or thesis, should be at the heart of every video analysis essay and is what binds the video together. 

Related Posts

  • Stanley Kubrick Directing Style Explained →
  • A Filmmaker’s Guide to Nolan’s Directing Style →
  • How to Write a Voice Over Montage in a Script →

interviews in video essay

Utilize interviews.

A key determinant for the structure of an essay is the source of the ideas. A common source for this are interviews from experts in the field. These interviews can be cut and rearranged to support a thesis. 

Roger Deakins on "Learning to Light"  •  Video Analysis Essays

Utilizing first hand interviews is a great way to utilize ethos into the rhetoric of a video. However, it can be limiting since you are given a limited amount to work with. Voice over scripts, however, can give you the room to say anything. 

How to create the best video essays on Youtube

Write voice over scripts.

Voice over (VO) scripts allow video essayists to write out exactly what they want to say. This is one of the most common ways to structure a video analysis essay since it gives more freedom to the writer. It is also a great technique to use when taking on large topics.

In this video, it would have been difficult to explain every type of camera lens by cutting sound bites from interviews of filmmakers. A voice over script, on the other hand, allowed us to communicate information directly when and where we wanted to.

Ultimate Guide to Camera Lenses  •  Video essay examples

Some of the most famous video essayists like Every Frame a Painting and Nerdwriter1 utilize voice over to capitalize on their strength in writing video analysis essays. However, if you’re more of an editor than a writer, the next type of essay will be more up your alley. 

Video analysis essay without a script

Edit a supercut.

Rather than leaning on interview sound bites or voice over, the supercut video depends more on editing. You might be thinking “What is a video essay without writing?” The beauty of the video essay is that the writing can be done throughout the editing. Supercuts create arguments or themes visually through specific sequences. 

Another one of the great video essay channels, Screen Junkies, put together a supercut of the last decade in cinema. The video could be called a portrait of the last decade in cinema.

2010 - 2019: A Decade In Film  •  Best videos on Youtube

This video is rather general as it visually establishes the theme of art during a general time period. Other essays can be much more specific. 

Critical essays

Video essays are a uniquely effective means of creating an argument. This is especially true in critical essays. This type of video critiques the facets of a specific topic. 

In this video, by one of the best video essay channels, Every Frame a Painting, the topic of the film score is analyzed and critiqued — specifically temp film score.

Every Frame a Painting Marvel Symphonic Universe  •  Essay examples

Of course, not all essays critique the work of artists. Persuasion of an opinion is only one way to use the video form. Another popular use is to educate. 

  • The Different Types of Camera Lenses →
  • Write and Create Professionally Formatted Screenplays →
  • How to Create Unforgettable Film Moments with Music →

Video analysis essay

Visual analysis.

One of the biggest advantages that video analysis essays have over traditional, written essays is the use of visuals. The use of visuals has allowed video essayists to display the subject or work that they are analyzing. It has also allowed them to be more specific with what they are analyzing. Writing video essays entails structuring both words and visuals. 

Take this video on There Will Be Blood for example. In a traditional, written essay, the writer would have had to first explain what occurs in the film then make their analysis and repeat.

This can be extremely inefficient and redundant. By analyzing the scene through a video, the points and lessons are much more clear and efficient. 

There Will Be Blood  •   Subscribe on YouTube

Through these video analysis essays, the scene of a film becomes support for a claim rather than the topic of the essay. 

Dissect an artist

Essays that focus on analysis do not always focus on a work of art. Oftentimes, they focus on the artist themself. In this type of essay, a thesis is typically made about an artist’s style or approach. The work of that artist is then used to support this thesis.

Nerdwriter1, one of the best video essays on Youtube, creates this type to analyze filmmakers, actors, photographers or in this case, iconic painters. 

Caravaggio: Master Of Light  •  Best video essays on YouTube

In the world of film, the artist video analysis essay tends to cover auteur filmmakers. Auteur filmmakers tend to have distinct styles and repetitive techniques that many filmmakers learn from and use in their own work. 

Stanley Kubrick is perhaps the most notable example. In this video, we analyze Kubrick’s best films and the techniques he uses that make so many of us drawn to his films. 

Why We're Obsessed with Stanley Kubrick Movies  •  Video essay examples

Critical essays and analytical essays choose to focus on a piece of work or an artist. Essays that aim to educate, however, draw on various sources to teach technique and the purpose behind those techniques. 

What is a video essay written about?

Historical analysis.

Another popular type of essay is historical analysis. Video analysis essays are a great medium to analyze the history of a specific topic. They are an opportunity for essayists to share their research as well as their opinion on history. 

Our video on aspect ratio , for example, analyzes how aspect ratios began in cinema and how they continue to evolve. We also make and support the claim that the 2:1 aspect ratio is becoming increasingly popular among filmmakers. 

Why More Directors are Switching to 18:9  •  Video analysis essay

Analyzing the work of great artists inherently yields a lesson to be learned. Some essays teach more directly.

  • Types of Camera Movements in Film Explained →
  • What is Aspect Ratio? A Formula for Framing Success →
  • Visualize your scenes with intuitive online shotlist software →

Writing video essays about technique

Teach technique.

Educational essays designed to teach are typically more direct. They tend to be more valuable for those looking to create art rather than solely analyze it.

In this video, we explain every type of camera movement and the storytelling value of each. Educational essays must be based on research, evidence, and facts rather than opinion.

Ultimate Guide to Camera Movement  •  Best video essays on YouTube

As you can see, there are many reasons why the video essay has become an increasingly popular means of communicating information. Its ability to use both sound and picture makes it efficient and effective. It also draws on the language of filmmaking to express ideas through editing. But it also gives writers the creative freedom they love. 

Writing video essays is a new art form that many channels have set high standards for. What is a video essay supposed to be about? That’s up to you. 

Organize Post Production Workflow

The quality of an essay largely depends on the quality of the edit. If editing is not your strong suit, check out our next article. We dive into tips and techniques that will help you organize your Post-Production workflow to edit like a pro. 

Up Next: Post Production →

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Visual Rhetoric

Video essay resource guide.

PAR 102 (M-Th, 9 AM- 5 PM) Fine Arts Library Media Lab (same hours as FAL) PCL Media Lab (same hours as PCL)

About video essays

What are they.

“The video essay is often described as a form of new media, but the basic principles are as old as rhetoric: the author makes an assertion, then presents evidence to back up his claim. Of course it was always possible for film critics to do this in print, and they’ve been doing it for over 100 years, following more or less the same template that one would use while writing about any art form: state your thesis or opinion, then back it with examples. In college, I was assured that in its heart, all written criticism was essentially the same – that in terms of rhetorical construction, book reviews, music reviews, dance reviews and film reviews were cut from the same cloth, but tailored to suit the specific properties of the medium being described, with greater emphasis given to form or content depending on the author’s goals and the reader’s presumed interest.”

Matt Zoller Seitz on the video essay .

what makes a good video essay? 

Tony Zhou on how to structure a video essay

Kevin B. Lee on what makes a video essay “ great “

why should we use them? what are their limits?

Kevin B. Lee’s  experimental/artistic pitch for video essays

Kevin B. Lee’s mainstream pitch for video essay

“Of all the many developments in the short history of film criticism and scholarship, the video essay has the greatest potential to challenge the now historically located text-based dominance of the appraisal and interpretation of film and its contextual cultures…”

Andrew McWhirter argues that t he video essay has significant academic potential in the Fall 2015 issue of  Screen

“Importantly, the [new] media stylo does not replace traditional scholarship. This is a new practice beyond traditional scholarship. So how does critical media differ from traditional scholarship and what advantages does it offer? First, as you will see with the works in this issue, critical media demonstrates a shift in rhetorical mode. The traditional essay is argumentative-thesis, evidence, conclusion. Traditional scholarship aspires to exhaustion, to be the definitive, end-all-be-all, last word on a particular subject. The media stylo, by contrast, suggests possibilities-it is not the end of scholarly inquiry; it is the beginning. It explores and experiments and is designed just as much to inspire as to convince…”

Eric Fadden’s “ A Manifesto for Critical Media “

the web video problem

Adam Westbrook’s “ The Web-Video Problem: Why It’s Time to Rethinking Visual Storytelling from the Bottom Up “

Video essayists and venues

Matt Zoller Seitz (various venues) A writer and director by trade, Zoller Seitz is nonetheless probably best known as a prominent American cultural critic.  He’s made over 1000 hours of video essays and is generally recognized as a founder of the video essay movement in high-brow periodicals.  A recognized expert on Wes Anderson, Zoller Seitz is also notable because he often mixes other cinematic media (especially television) into his analysis, as in the above example, which doubles as an experiment in the absence of voiceover.

carol glance

Various contributors, Press Play Co-founded by Matt Zoller Seitz and Ken Cancelosi,  Press Play  (published by Indiewire)   is one of the oldest high-brow venues for video essays about television, cinema, and other aspects of popular culture.

Various contributors, Keyframe   (A Fandor online publication) Fandor’s video essay department publishes work from many editors (what many video essayists call themselves) on and in a range of topics and styles.  Check it out to get an idea of all that things a video essay can do!

fantastic mr fox

Various contributors, Moving Image Source A high-brow publication for video essays.

Tony Zhou, Every Frame a Painting The master of video essays on filmic form, Tony’s arguments are clean, simple, and well-evidenced.  Look to Tony as an example of aggressive and precise editing and arrangement.  He’s also an excellent sound editor–pay attention to his choices and try out some of his sound-mixing techniques in your essay.

Adam Johnston, Your Movie Sucks (YMS) Although an excellent example of epideictic film rhetoric, this channel is a great example of what  not  to do in this assignment (write a movie review, gush about how good/bad you think a movie is, focus on motifs or narrative content instead of  film form  as the center of your argument).  What you  can  learn from Adam is a lot about style.  Adam’s delivery, pacing, and editing all work together to promote a mildly-disinterested-and-therefore-credible ethos through a near-monotone, which I’ll affectionately dub the “Daria” narratorial ethos.

Adam Westbrook, delve.tv Adam Westbrook is part of an emerging group of professional video essayists and delve.tv is his version of a visual podcast.  Using the video essay form, Adam has developed a professional public intellectual ethos for himself through skillful overlay of explanation/interpretation and concept.  Check out Westbrook’s work as a really good example of presenting and representing visual concepts crucial to an argument.  He’s a master at making an argument in the form of storytelling, and he uses the video essay as a vehicle for that enterprise.

:: kogonada (various venues) If you found yourself wondering what the auteur video essay might look like, :: kogonada is it.  I like to call this “expressionist” video essay style.  Kogonada is the ultimate minimalist when it comes to voiceover/text over–its message impossibly and almost excessively efficient.  Half of the videos in his library are simple, expertly-executed supercuts , highlighting how heavily video essays rely on the “supercut” technique to make an argument.  Crafting an essay in this style really limits your audience and may not be a very good fit for the constraints of assignment (very “cutting edge,” as we talked about it in class), but you will probably draw inspiration from ::kogonada’s distinct, recognizable style, as well as an idea of what a video essay can do at the outer limits of its form.

Lewis Bond,  Channel Criswell Narrating in brogue-y Northern English, Bond takes his time, releasing a very carefully-edited, high-production video essay once every couple of months.  He’s a decent editor, but I feel his essays tend to run long, and I feel rushed by his narration at times.  Bond also makes a useful distinction between video essays and analysis/reviews on his channel–and while most of his analysis/reviews focus on film content (what you don’t want to imitate), his video essays stay pretty focused on film technique (what you do).  Hearing the same author consciously engage in two different modes of analysis might help you better understand the distinction between the two, as well.

Jack Nugent,  Now You See It Nugent’s brisk, formal analysis is both insightful and accessible–a good example of what it takes to secure a significant following in the highly-competitive Youtube marketplace.  [That’s my way of slyly calling him commercial.] Nugent is especially good at pairing his narration with his images.  Concentrate and reflect upon his simple pairings as you watch–how does Nugent help you process both sets of information at the pacing he sets?

Evan Puschak, The Nerdwriter Nerdwriter  is a great example the diversity of topics a video essay can be used to craft an argument about.  Every week, Puschak publishes an episode on science, art, and culture.  Look at all the different things Puschak considers visual rhetoric and think about how he’s using the video essay form to make honed, precisely-executed arguments about popular culture.

Dennis Hartwig and John P. Hess,  FilmmakerIQ Hartwig and Hess use video essays to explain filmmaking technique to aspiring filmmakers.  I’ve included the channel here as another example of what  not  to do in your argument, although perhaps some of the technical explanations that Hartwig and Hess have produced might help you as secondary sources.  Your target audience (someone familiar on basic film theory trying to better understand film form) is likely to find the highly technical, prescriptive arguments on FilmIQ boring or alienating. Don’t focus on technical production in your essay (how the film accomplishes a particular visual technique using a camera); rather, focus on how the audience interprets the end result in the film itself; in other words, focus on choices the audience can notice and interpret–how is the audience interpreting the product of production?  How often is the audience thinking about/noticing production in that process?

Kevin B. Lee (various venues) A good example of the older, high-brow generation of video essayists, Kevin’s collection of work hosted on his Vimeo channel offers slow, deliberate, lecture-inspired readings of film techniques and form.  Note the distinct stylistic difference between Kevin’s pacing and someone like Zhou or Lewis.  How does delivery affect reception?

Software Guides

How to access Lynda tutorials (these will change your life)

Handbrake and MakeMKV  (file converters)

Adobe Premiere  (video editing)

Camtasia  (screen capture)

File management

Use your free UTBox account to upload and manage your files.  Make sure you’ve got some sort of system for tracking and assembling everything into your video editing software.   UTBox has a 2 terabyte limit (much higher than Google Drive) and is an excellent file management resource for all sorts of academic work.

Adobe Premiere saves versions with links to your video files, so it’s imperative that you keep your video files folder in the same place on every machine you open it up on.  That’s why I keep all my video files in a big folder on box that I drop on the desktop of any machine I’m working on before I open my premiere files.  The Adobe Premiere project walkthrough  has more details on this.

Where to find video and how to capture it

About fair use . Make sure your composition complies with the Fair Use doctrine and familiarize yourself with the four criteria.

The best place to capture images is always from a high-resolution DVD or video file .  The first place you should go to get the film is the library– see instructions for searching here .

To import the video and audio from your DVD or video file into your video editing software (like Premiere), you will first need to use a software to convert it to an .mkv.  See instructions on how to do that here .

Camtasia tutorials .  Camtasia is a program that allows you to capture anything that’s going on on your screen .  This is a critical tool for this assignment as you decide what kind of interface you want to present to your reader in your video essay.  Camtasia also allows you to capture any high-quality video playing on your desktop without licensing restrictions.

You can also use Clip Converter to capture images and sound from pre-existing YouTube videos , and it may be a little faster and easier than Camtasia.   I suggest converting things into .mkv before putting them into your video editor, regardless of where you get the material from.

Film theory and criticism

  • /r/truefilm’s reading and viewing guide

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How to Write a Video Essay: A Step-by-Step Guide and Tips

  • by Joseph Kenas
  • January 5, 2024
  • Writing Tips

How-to-write-a-video-essay

The video essay has become an increasingly popular way of presenting ideas and concepts in the age of the internet and YouTube. In this guide, we present a step-by-step guide on how to write a video essay and tips on how to make it.

While it is easy to write a normal essay, the structure of the video essay is a bit of a mystery, owing to the newness of the term.

However, in this article, we are going to define what is a video essay, how to write a video essay, and also How to present a video essay well in class.

What is a Video Essay?

A video essay is a video that delves into a certain subject, concept, person, or thesis. Video essays are difficult to characterize because they are a relatively new form, yet they are recognized regardless. Simply, video essays are visual compilations that try to persuade, educate, or criticize.

What is a video essay?

These days, there are many creatives making video essays on topics like politics, music, movies, and pop culture.

With these, essays have become increasingly popular in the era of video media such as Youtube, Vimeo, and others.

Video essays, like photo and traditional essays, tell a story or make a point.

The distinction is that video essays provide information through visuals.

When creating a video essay, you can incorporate video, images, text, music, and/or narration to make it dynamic and successful.

When you consider it, many music videos are actually video essays. 

Since making videos for YouTube and other video sites has grown so popular, many professors are now assigning video essays instead of regular essays to their students. So the question is, how do you write a video essay script?

Steps on How to Write a Video Essay Script

Unscripted videos cost time, effort, and are unpleasant to watch. The first thing you should do before making a video writes a script, even if it’s only a few lines long. Don’t be intimidated by the prospect of writing a script. All you need is a starting point.

A video script is important for anyone who wants to film a video with more confidence and clarity. They all contain comparable forms of information, such as who is speaking, what is said, where, and other important details.

While there are no precise criteria that a video essay must follow, it appears that most renowned video essayists are adhering to some steps as the form gets more popular and acknowledged online. 

1. Write a Thesis

Because a video essayist can handle a wide range of themes, video analysis essays lack defined bounds. The majority of essays, on the other hand, begin with a thesis.

A thesis is a statement, claim, theme, or concept that the rest of the essay is built around. A thesis might be broad, including a variety of art forms. Other theses can be quite detailed.

A good essay will almost always have a point to express. Every video analysis essay should have a central idea, or thesis, that ties the film together.

2. Write a Summary

Starting with a brief allows you and your team to document the answers to the most pressing project concerns. It ensures that everyone participating in the video production is on the same page.

This will avoid problems of mixing ideas or getting stuck when you are almost completing the project.

3. Choose a Proper Environment and Appropriate Tools

When it comes to writing your script, use any tool you’re familiar with, such as pen and paper. Also, find a writing atmosphere that is relaxing for you, where you can concentrate and be creative.

Consider what you don’t have to express out loud when you’re writing. Visual elements will be used to communicate a large portion of your content.

4. Use a Template

When you don’t have to reinvent the process every time you sit down, you get speed and consistency.

It’s using your cumulative knowledge of what works and doing it over and over again. Don’t start with a blank page when I sit down to create a script- try to use an already made template. 

5. Be Conversational

You want scripts that use language that is specific and targeted. Always avoid buzzwords, cliches, and generalizations. You want your audience to comprehend you clearly without rolling their eyes.

6. Be Narrative

Make careful to use a strong story structure when you’re trying to explain anything clearly. Ensure your script has a beginning, middle, and end, no matter how short it is. This will provide a familiar path for the viewers of your video script.

7. Edit Your Script

Make each word work for a certain position on the page when you choose your words.

script editing

They must serve a purpose.

After you’ve completed your first draft, go over your script and review it.

Then begin editing, reordering, and trimming. Remove as much as possible.

Consider cutting it if it isn’t helping you achieve your goal.

 8. Read Your Script Loudly

Before recording or going on in your process, it’s recommended to read your script aloud at least once. Even if you won’t be the one reading it, this is a good method to ensure that your message is clear. It’s a good idea to be away from people so you may practice in peace.

Words that flow well on paper don’t always flow well when spoken aloud. You might need to make some adjustments based on how tough certain phrases are to pronounce- it’s a lot easier to change it now than when recording.

9. Get Feedback

Sometimes it is very difficult to point out your mistakes in any piece of writing. Therefore, if you want a perfect video essay script, it is advisable to seek feedback from people who are not involved in the project.

Keep in mind that many will try to tear your work apart and make you feel incompetent. However, it can also be an opportunity to make your video better.

The best way to gather feedback is to assemble a group of people and read your script to them. Watch their facial reaction and jot own comments as you read. Make sure not to defend your decisions. Only listen to comments and ask questions to clarify.

After gathering feedback, decide on what points to include in your video essay. Also, you can ask someone else to read it to you so that you can listen to its follow.

A video essay can be a good mode to present all types of essays, especially compare and contrast essays as you can visually contrast the two subjects of your content.

How to make a Good Video from your Essay Script

You can make a good video from your script if you ask yourself the following questions;

MAKE YOUR VIDEO GOOD

  • What is the video’s purpose? What is the purpose of the video in the first place?
  • Who is this video’s intended audience?
  • What is the subject of our video? (The more precise you can be, the better.) 
  • What are the most important points to remember from the video?- What should viewers take away from it?

If the context had multiple characters, present their dialogues well in the essay to bring originality. If there is a need to involve another person, feel free to incorporate them.

How to Present a Video Essay Well in Class

  • Write down keywords or main ideas in a notecard; do not write details- writing main ideas will help you remember your points when presenting. This helps you scan through your notecard for information.
  • Practice- in presentations it is easy to tell who has practiced and who hasn’t. For your video essay to grab your class and professor’s attention, practice is the key. Practice in front of your friends and family asking for feedback and try to improve.
  • Smile at your audience- this is one of the most important points when presenting anything in front of an audience. A smiley face draws the attention of the audience making them smile in return thus giving you confidence.
  • Walk to your seat with a smile- try not to be disappointed even if you are not applauded. Be confident that you have aced your video presentation.

Other video presentations tips include;

  • Making eye contact
  • Have a good posture
  • Do not argue with the audience 
  • Look at everyone around the room, not just one audience or one spot
  • Rember to use your hand and facial expressions to make a point.

types of video essays

Joseph is a freelance journalist and a part-time writer with a particular interest in the gig economy. He writes about schooling, college life, and changing trends in education. When not writing, Joseph is hiking or playing chess.

How to do a Video Essay: The Video Essay Process

  • Plan, Prepare & Create

Storyboarding

  • Finding, Filming & Editing
  • References & Credits
  • The Video Essay Process

This section will give an introductory overview of the stages required to create a video essay.  Video essayers advice is to start simple and work through each stage of the video production process. Visit the Resources page of this guide for more.

Identify what is your argument? What is it that you want to communicate to the viewer? Write this down in a few sentences, refer and modify it as required.

Watch Video Essays

Watch a selection of video essays, read blogs and web pages from video essayers and decide what type of video essay you would like to create. Start simple.

A storyboard is a detailed outline (similar to an outline in a written essay) that helps you to organise and visualise the video essay as to what is on the screen, text, media, message and transitions between shots.

Storyboards assist in determining the length, message and meaning of the video essay and help save time with editing and post production processes.

  • Free Storyboard Templates

Collect & Edit

Collect video material as downloads, ripping DVDs, screen grabs, mobile phone footage and create voice-overs. Use research skills to find information and statements to support your argument. Maintain a standard of quality and manage your videos by naming conventions and storage.

Use editing software and experiment with available functionality to enhance and support your argument. Add a voice-over, sound effects, music and other aspects of multimodality. Be sure to include references and credits to all sources used in creating the video essay.

Revisit elements of your video essay and modify as required.

Visit the Resources page of this guide for more.

  • Where to find video and how to capture it
  • Video Editing Basics - iMovie
  • Software Guides

References & Credits

References to cite sources used in the Video Essay. Referencing is a formal, systematic way of acknowledging sources that you have used in your video essay. It is imperative that you reference all sources used (including videos, stills, music, sfx) and apply the correct formatting so that references cited can be easily traced. The referencing style used at ECU is the APA style, 6th ed. 2010. Refer to the ECU Referencing Library Guide for accurate citation in APA style.

Production credits Individuals: acknowledgement of individuals and their role in the production. Purpose: A statement for internal use, e.g. “This video was produced for [course name] at [institution’s name] in [semester, year]”

  • Referencing Library Guide
  • << Previous: What is a Video Essay?
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  • What is a Video Essay?
  • Modes, MultiModality & Multiliteracies
  • A Pedagogy of Multiliteracies
  • Modes Of Multimodality
  • Video Essay Journals
  • Video Essay Channels
  • Weblinks to Video Essay Resources
  • Weblinks to Creative Commons Resources
  • Titles in the Library
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  • Last Updated: Aug 28, 2023 2:57 PM
  • URL: https://ecu.au.libguides.com/video-essay

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VIDEO ESSAYS GUIDE

Introductory guide to video essays, about the video essays guide, about bartolomeo meletti.

types of video essays

Bartolomeo Meletti works as Head of Knowledge Exchange for CREATe, the Centre for Regulation of the Creative Economy University of Glasgow. In this capacity, he has led the development of CopyrightUser.org, an independent online platform intended to make UK copyright law accessible to everyone.

Previously, Bart was the Education and Research Executive of Learning on Screen. In this capacity, he co-authored this Video Essays Guide.

Bart also worked at the British Film Institute and the Digital Catapult on secondment from CREATe, and held research and media production positions at CIPPM, the Centre for Intellectual Property Policy & Management (Bournemouth University), where he is currently a Visiting Fellow; and at CEMP, the Centre for Excellence in Media Practice (Bournemouth University).

In 2015, and alongside Professor Ronan Deazley, Bartolomeo received the Arts and Humanities Research Councils (AHRC) Award for Innovation in Film. This was for their work 'The Adventure of the Girl with the Light Blue Hair', the first episode in 'The Game is On!' webseries.

About Estrella Sendra

types of video essays

Estrella Sendra is Lecturer in Culture, Media and Creative Industries Education (Festivals and Events) at King’s College London. She is a researcher, educator, journalist, and festival worker interested in the relationship and collaboration between research, practice and pedagogy. She is a Fellow of the Higher Education Academy, nominated to the King’s Education Awards in 2023 and recipient of the SOAS Director’s Teaching Prize for Inspirational Teaching (2020). In 2022, following her organisation of an event for Black History Month, she was awarded the ‘Outstanding Experience University of Southampton Festival Digital Engagement Pioneer Awards’. In 2024, she was the recipient of the King’s Engaged Research Network Awards in the International Collaboration category for her research project on ‘Decolonising Film Festival Research and Curating African Cinemas’ .

She is the co-author of the ‘Introductory Guide to Video Essays’ , available at Learning on Screen (2020) and the author of ‘Video Essays: Curating and Transforming Film Education through Artistic Research’ (2020) . She is an associate editor in Screenworks, the peer-reviewed online publication of practice research in screen media . Her most recently published video essays include ‘ Film as Sound Art: Embracing Love through Extra-diegetic Sound in Nadine Labaki’s Caramel ’ in Open Screens (2023) and ‘ Displacement, Intimacy & Embodiment: Nearby Alain Gomis’ Multi Sensory Cinema ’, in [in]Transition: Journal of Videographic Film & Moving Image (2022).

Her research interests are festivals, film, screen media and creative industries in Africa and artistic research, with a particular focus on video essays. Since 2011, when she directed Témoignages de l’autre côté , an awarded documentary about migration, she has been developing a regional expertise in Senegal. She is the Co-Principal Investigator of the research project ‘ Decolonizing Film Festival Research in a Post-Pandemic World ’, funded by the New Frontiers in Research Fund, Government of Canada [NFRFR-2021-00161].

  • Becker, C. and Copple Smith, E (eds). ‘Teaching Dossier: The Video Essay Assignment’, Cinema Journal: The Journal for the Society of Cinema and Media Studies , Vol. 1, Issue 2, Spring/Summer 2013: http://www.teachingmedia.org/the-video essay-assignment-cinema-journal-teaching-dossier-vol-12/
  • Butler, J. et al. (2015). ‘Teaching with Video in the 21st Century: Clips, Essays, Full Length Films and TV Programs.’ Workshop at the Society from Cinema and Media Studies Annual Conference, Montreal, March 2015. In The Audiovisual Essay . Available online [03.08.20]: https://reframe.sussex.ac.uk/audiovisualessay/resources/how-to-guides/teaching-with-video/
  • Callahan, Vick and Kuhn, Virgin (2016). ‘Introduction to Issue 11: The Video Essay: An Emergent Taxonomy of Cinematic Writing.’ In The Cine-Files , Issue 11, Fall 2016. Available online [03.07.2019]: http://www.thecine-files.com/introduction-issue11/
  • Cox-Stanton, Tracy and de Free, Allison (2020). 'Special Issue on the Scholarly Video Essay: What makes a Video Essay Scholarly?'. In The Cine-Files , Issue 15 (Fall 2020). Available online: http://www.thecine-files.com/what-makes-a-video-essay-scholarly/
  • Cox-Stanton (2014). ‘Welcome to Issue 7, ‘The Video Essay: Parameters, Practice, Pedagogy.’ In The Cine-Files , issue 7, fall 2014 [05.09.2019]: http://www.thecine-files.com/issue7introduction/
  • Crofts, Charlotte & Nevill, Alexander (2018). 'Publishing screen media practice research: evolving processes of contextualisation, peer review and future proofing in Screenworks.' In Media Practice and Education, 19(3): 283-297.
  • Diélcio Moreira, Benedito and Pinto de Oliveira, Pedro (2019). ‘New ways of Communicating Science: The Audiovisual Scientific Essay Experience.’ InTecmerin. Journal of Audiovisual Videoessays , 2, July 2019. Available online (29.07.19): https://tecmerin.uc3m.es/en/journal-2-4/
  • Dovey, Lindiwe (2020). ‘On Teaching and Being Taugh: Reflections on Decolonising Pedagogy.’ In PARSE-Intersections , (11). Available online (29.06.20): https://parsejournal.com/article/on-teaching-and-being-taught/
  • Dovey, Lindiwe and Awachie, Ifeanyi (2019). Decolonising pedagogy video. Produced by Chouette Films. September 2019. Accessed (3.07.20): https://screenworlds.org/resources/decolonising-pedagogy/
  • Fyfe, Greer and Ross, Miriam (2015). ‘How-to Video Essays’. The Audiovisual Essay: Practice and Theory of Videographic Film and Moving Image Studies, February 2015. In The Audiovisual Project website. Available online (03.08.20): https://reframe.sussex.ac.uk/audiovisualessay/resources/how-to-guides/how-to-video-essays-by-greer-fyfe-and-miriam-ross/
  • Garwood, Ian (2016). ‘The Place of Voiceover in Academic Audiovisual Film and Television Criticsm.’ In NECSUS, Autumn 2016. Available online (03.07.20): https://necsus-ejms.org/the-place-of-voiceover-in-audiovisual-film-and-television-criticism/
  • Glisovic, Smiljana, Berkeley, Leo & Batty, Craig (2016. 'The problem of peer review in screen production: exploring issues and proposing solutions.' In Studies in Australasian Cinema, 10(1): 5-19.
  • Grant, Catherine (2016). ‘The audiovisual essay as performative research.’ NECSUS: Available online (07.09.19): https://necsus-ejms.org/the-audiovisual-essay-as-performative-research/ (2014). ‘The Shudder of a Cinephiliac Idea? Videographic Film Studies Practice as Material Thinking.’ In aniki: Portuguese Journal of the Moving Image , 1(1): 49-62.
  • Grant, Catherine and Kooijman, Jaap (2019). ‘New Ways of seeing (and hearing): The audiovisual essay and television.’ In NECSUS – European Journal of Media Studies , Spring 2019. Available online [03.07.2019]: https://necsus-ejms.org/new-ways-of-seeing-and-hearing-the-audiovisual-essay-and-television/
  • hooks, bell (1994). Teaching to transgress: Education as the practice of freedom . New York: Routledge.
  • Keathley, Christian (2014). ‘Teaching Videographic Film Studies.’ In The Cine-Files , issue 7, fall 2014. Available online (06.10.2019): http://www.thecine-files.com/keathley/ (2012). ‘Teaching the Scholarly Video.’ In Frames Cinema Journal , 1(1). Available online [06.10.2019]: http://framescinemajournal.com/article/teaching-the-scholarly-video/
  • Mcwirther, Andrew (2015). ‘Film criticism, film scholarship and the video essay’. In Screen, 56(3): 369-377. Available online [02.07.20]: https://academic.oup.com/screen/article-abstract/56/3/369/1860953?redirectedFrom=fulltext
  • Mistry, Jyoti, and Sakota, Tanja (2017). ‘Filmmaking as research: Pedagogy and practice.’ Journal of African Cinemas , 9 (2-3): 113-118.
  • Mulvey, Laura (2006). Death 24x a second: Stillness and the moving image . London: Reaktion Books.
  • Myers, Andrew (2012). ‘Click Here to Print This Video Essay: Observations on Open Access and Non-Traditional Format in Digital Cinema and Media Studies Publishing.’ In Special Issue ‘Film and Moving Image Studies Re-Born Digital?’ Frames Cinema Journal, 1. Accessed (02.09.2019): http://framescinemajournal.com/article/click-here-to-print-this-video essay/
  • Rascaroli, Laura (2017). ‘Framing: Looking for an Object, or The Essay Film as Theoretical Practice.’ In How the Essay Film Thinks . Oxford: Oxford University Press, pp. 165-186
  • Sendra, Estrella (2020). ‘Video Essays: Curating and Transforming Film Education through Artistic Research’. In Damásio, M. J. & Mistry, J. (eds.) (2020) International Journal of Film and Media Arts GEECT, Special Issue Mapping Artistic Research in Film, 5(2): 65-81. Available online (13.11.20) here .
  • SOAS Podcasts (2020). ‘Video Essays as a Creative Method of Assessment’. School of Arts SOAS Podcasts Series, 2. Available online (27.05.20): https://soundcloud.com/soas-university-of-london/videoessays?fbclid=IwAR3wNehcivYJF5k8lXCiBpN8UNKKOkds3YGY_S9uWm03Pgv-iu9PtWGNYeI
  • Solomon, Matthew (2019). ‘Audiovisual Pedagogies. Introduction: the inexhaustible text’. Screen, 60(3): 449-454. Available online (29.10.20): https://academic.oup.com/screen/article-abstract/60/3/449/5571246?redirectedFrom=fulltext
  • van den Berg, Thomas, and Kiss, Miklós (2016). Film Studies in Motion: From Audiovisual Essay to Academic Research Video . Available online (07.07.2020): https://scalar.usc.edu/works/film-studies-in-motion/index
  • Witt, Michael (2017). ‘Taking stock: Two decades of teaching the history, theory, and practice of audiovisual film criticism.’ In NECSUS, Spring 2017. Available online (29.10.20): https://necsus-ejms.org/taking-stock-two-decades-of-teaching-the-history-theory-and-practice-of-audiovisual-film-criticism/

How to contribute to this guide

We welcome any feedback you may have on this guide, as well as further contributions to make it as accurate and up-to-date as possible. Please get in touch with:

Scripting Video Essays: How to Write a Great Narrative

There are many ways in which you can write video essays. Some have argued that video essays are a new trend in the world of creative writing. There is so much emphasis on developing a story from visuals, photographs, videos, and music to tell an enduring tale or lesson in this day and age. 

So, if you want to join the video essay bandwagon as an artist, expert, researcher, or student, you must know how to write them first before creating them.

Writing a narrative video essay is a great way to share your ideas with the world. Narrative essays let you not only say something meaningful but also show it. A good narrative video essay is also about the art of visual storytelling.

But first, if you are wondering what exactly is a video essay. Let’s address it first.

What is a Video Essay?

A video essay is a form of a documentary-like video narrative film using film footage, video clips, and graphics to discuss an issue or topic. Academics and artists can typically use video essays to discuss their research. 

In addition to blog posts and magazine articles, video essays are a new type of storytelling in the digital world. They take one idea and meticulously construct a narrative on how it came to be, how it’s been used/applied, or what it means.

video essay script

In its most popular form (one person talking head), a video essay is made up of between 3-7 minutes in length and usually presents one concept or topic.

It often looks at a film and demonstrates how it is engaging in meaning or does not. The video essay can also emphasize the acts performed by actors or directors, such as performance, staging, and editing techniques.

But today, it is not fixated to film subjects only.  You can also expand your visual stories about anything under the sun like history, politics, science, technology, etc. Just choose an idea and proceed with your essay writing.

Here is an excellent example of the best video essays –  Example: Best Video Essays by Vox

How do you Create a Narrative in your Video Essay?

To create a compelling video essay, you must know how to write an essay with a video component to produce a compelling story. A good video essay should have the following qualities:

  • It should be insightful, thought-provoking, or informative.
  • It should be argumentative and practice critical thinking
  • It should be visual, formal, and well-structured.
  • It should help the viewer understand and appreciate a topic/situation from various angles.
  • It should inspire viewers through findings, vocabulary, and plot.

The best video essays also use candid footage and demonstrate the use of nonfiction or documentary filmmaking techniques . And the main reason why people gravitate towards narrative essays is that they let you show your ideas visually to your viewers.

How to Write a Video Essay Script?

Many people are starting to make video essays as a way of presenting their own thoughts and experiences. The problem is that these videos do not have any actual narration, leaving the viewer lost trying to understand what’s happening.

But to write a grand narrative, you must follow the following stages:

how to come up with short film ideas

Brainstorming ideas is the first stage. At this stage, you should list a few interesting concepts in an organized way. You may want to use the topic form like: “A Case for Video Essays” or “How to Create a Story Using Text and Images?” So, while ideating, follow these:

  • Begin by picking a topic ( mostly what you are passionate about).
  • Think about your point of view and audience. 
  • Set up the background and context for your essay or story (the “what”). 
  • Reveal the turning point in your story (the “why”). 
  • Provide evidence to support your account of events (the “where”) 
  • Discuss how the incident relates to broader social concerns (the “what now?”).

Research is the next stage of writing a video essay. The moment you decide to make a video essay, you should have enough information about the topic. The more information and research you do in the ideation stage, the easier it will be for you as a writer and speaker to share your knowledge with the audience. Research may include:

  • Finding out facts from books, interviews, or research papers.
  • Finding out relevant video footage of the person, place, or event.
  • Getting access to the video footage of a particular event (e.g., presidential speeches).
  • Find audio or video files on the Internet and transcribe them into text format (e.g., podcasts, interviews).
  • THE ESSAY STRUCTURE: 

Because the video essay is still relatively new, there are no definitive rules about structure and genre for these films.  But still, we should adhere to some basic rules while constructing the script structure. Your structure is the most crucial stage for a crackling narrative. 

how to come up with short film ideas

The essentials of a great narrative essay structure are as follows :

  • First, create a rough outline from your research material.
  • Think about a compelling opening line with a single line answer to the question of the essay
  • Begin with questions, then answer in a way to create an argument.
  • The Argument then leads to the next question.
  • The emotion and Tone of the script should be formal, thought-provoking, insightful, and informative, supported by relevant visual reference.
  • The essay must represent a single point of view.
  • But it should be a well-reasoned perspective.
  • It must have the writer or creator’s personal touch.
  • Good writing is about the economy of words articulated to the point.
  • Don’t forget to mention the What is the Takeaway for the audience.
  • Don’t make it lengthy. Video essays are also about documenting or reviewing videos. So the script should not eat it all.
  • Once you have structured the script, go back to the beginning and review your work.

Once you have prepared a rough draft of your essay, read it out loud and find the rhythm in the story. Is it telling the theme visually?  Rewrite and get the tone right. Your first few scripts may not be satisfactory. Don’t worry about that. It is a learning process.

  • WRITING THE FINAL DRAFT:

Now, once you have gotten all the ideas into a script, you will be eager to write the final draft. At this stage, make sure to follow the following tips:

  • Make sure every line is comprehensible so that viewers can easily understand your point of view without missing anything important in it.
  • Proofread and make sure that you don’t leave any unfinished work or broken sentences in the video essay structure.
  • Check the length of the video essay and make sure to follow the minimum requirements.
  • Once you are done with the script, check for the formatting of your work.
  • Spend extra time on a great narration that helps explain your content effectively and concisely.
  • Get a clear idea about what you want to say so that you know what kind of images to use in the final draft of your essay and how they should be arranged.
  • Conclude the essay by providing the audience with everything they need to know about your subject.

For a compelling narrative, the first thing to do is identify what makes the story you are trying to tell unique and why an audience wants to learn about it.

Related Question:

Are Video Essays Popular Today?

Though the concept was coined in the mid-1990s, it has only become popular in the last five years or so. As of now, a considerable amount of video essays and short films are uploaded on Youtube. Some have even garnered millions of views.  The prominent mentions are the Nerdwriter, and Every Frame is a Painting.

check out – Best Video Essays of last year

How Long Does a Video Essay Take to Write?

If you are writing a long video essay, it can take you a considerable amount of time. However, if you aim to create a short film covering one event, it can be done in a day or two. 

But, you may take time if you don’t have the research material in your hand. 

Final words:

The video essay became popular because it is a way to engage with the writer rather than just “watching” them talk about something. But, to make a great narrative, you have to research a lot and put in your best efforts. 

We hope this write-up has helped you create a great video essay. Happy writing!

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Communications: Video Essay

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  • DJRN 221: Introduction to News Reporting and Writing
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What is a video essay?

A video essay is a short video that illustrates a topic, expresses an opinion and develops a thesis statement based on research through editing video, sound and image.

What is a video essay assignment?

(Source: Morrissey, K. (2015, September). Stop Teaching Software, Start Teaching Software Literacy. Flowjournal . https://www.flowjournal.org/2015/09/stop-teaching-software-start-teaching-software-literacy/?print=print )

It is made of three main elements:

  • Image (filmed footage and found footage)
  • Sound (music and audio)
  • Words (spoken and written)

All of them are linked to your own voice and argument. It is a way to write with video.

  • Guidelines for Video Essay Best Practices Official technical guidelines by Prof. Antonio Lopez.

Video essays about video essays

Why Video Essays are just plain AWESOME by This Guy Edits  on YouTube .

Elements of the Essay Film from Kevin B. Lee on Vimeo .

F for Fake (1973) – How to Structure a Video Essay from Tony Zhou on Vimeo .

Sample Video Essays

  • If Educational Videos Were Filmed Like Music Videos by Tom Scott
  • How to Use Color in Film A blog post with multiple video essays about the use of color palettes by multiple great directors.
  • Seed, Image, Ground by Abelardo Gil-Fournier & Jussi Parikka.
  • Every Covid-19 Commercial is Exactly the Same
  • Top Video Essayists some videos on this page are set to private
  • VideoEssay: A subreddit for analytic videos and supercuts
  • ISIL videos imitate Hollywood and video games to win converts
  • Best Video Essays of 2023
  • Best Video Essays of 2022 by British Film Institute
  • Best Video Essays of 2020 by British Film Institute.
  • Best Video Essays of 2019 by British Film Institute.
  • Best Video Essays of 2018 by British Film Institute.
  • Best Video Essays of 2017 by British Film Institute.
  • Video Essays (Historical) A YouTube playlist of historically important films that helped define the concept of video essays.
  • What Is Neorealism by kogonada.
  • Analyzing Isis' propaganda - Mujatweets by Azza el Masri and Catherine Otayek.
  • Oh dear! by Adam Curtis.
  • Fembot in a Red Dress by Alison De Fren.
  • WHY IS CINEMA: Women Filmmakers? NOT SEXIST, BUT LET'S BE REAL??? by Cameron Carpenter.
  • Women as Reward - Tropes vs Women in Video Games by feministfrequency.
  • Il corpo delle donne (sub eng) by Lorella Zanardo.

Video essays beyond COM

Video essays can be a valuable form of academic production, and they can be brilliant and insightful in many other fields apart from Communications and media studies. Here are some examples that cover all the JCU departments:

  • Lady of Shalott | Art Analysis A look at John William Waterhouse's Pre-Raphaelite painting "The Lady of Shalott".
  • How to ace your MBA video essay The 60-second online video essay is a recent addition to the MBA application process for some business schools.
  • The Last Jedi - Forcing Change An analysis of Finn's and Kylo's narrative arc in Episode VIII of the Star Wars franchise.
  • How The Economic Machine Works by Ray Dalio A simple but not simplistic and easy to follow 30 minute animated video that answers the question.
  • Evolution of the Hero in British Literature This video essay discusses the literary heroes throughout the Anglo-Saxon Period, the Middle Ages, and the Renaissance Era in British Literature.
  • Fast Math Tricks - How to multiply 2 digit numbers up to 100 - the fast way! An easy video tutorial unveiling some math tricks.
  • Here's why we need to rethink veganism A brief climate change video essay on the environmental impacts of veganism, and how we can reframe going vegan less as a lifestyle and more as an aspiration.
  • Italy on the edge of crisis: Should Europe be worried? Channel 4 discussing the delicate political juncture in Italy (May 2018).
  • International Relations: An Introduction An overview by the London School of Economics and Social Science.

A video is basically a series of still images- each one is called a frame- that play back at a specific  rate . The frame rate (often abbreviated FPS for "frames per second") differs depending on where you are in the world and what you're shooting on.

If you're shooting a movie on celluloid (actual film that needs to be developed) then you are probably shooting at 24fps.

If you are shooting video in Europe then you are probably shooting at 25fps...

...unless you are shooting sports. Then you're probably shooting at 50fps.

If you're shooting video in the US or Canada then you are probably shooting at 30(29.98)fps...

...unless you're shooting sports. Then you're probably shooting at 60(59.98)fps...

...or unless you're shooting "cinematic video" at a frame rate of 23.976fps.

***The weird numbers for shooting in the US and Canada stem from the fact that while Europe's 50Hz electrical system operates at 50Hz, the 60Hz electrical system of the US actually operates at 59.98 Hz.***

If you're shooting at a higher frame rate (like 120fps or 250fps) it is probably because you want to play it back at one of these frame rates in order to achieve a slow motion effect.

Video sizes are measured in pixels. Resolution   refers to Width x Height. Here are some common resolutions:

  • FullHD (1080p): 1920 x 1080
  • HD (720p): 1280 x 720
  • 4K (2160p): 3840 x 2160
  • 4K Cinema: 4096 x 2160
  • Standard Defintion (NTSC- US/Canada): 720 x 480
  • Standard Definition (PAL- Europe): 720 x 576
  • VGA: 640 x 360

Types of video essays

1. Supercut

A supercut is a compilation of a large number of (short) film clips, focusing on a common characteristic these clips have. That commonality can be anything: a formal or stylistic aspect, a shared theme or subject matter... 

Supercuts are a staple of fandom, but they can also be used as a form of audiovisual critique: to reveal cinematic tropes, to trace thematic or stylistic constants in a filmmaker’s work and so on.

Examples: ROYGBIV: A Pixar Supercut  or Microsoft Sam's  Every Covid-19 Commercial is Exactly the Same  or Chloé Barreau's  NON UNA DI MENO - l'8 MARZO sta arrivando!

2. Voiceover based

In this form, analysis is done by combining clips and images with a narrator’s voice that guides the process. This could be done for a variety of video essays styles: scene breakdowns, shot analyses, structural analyses, vlogs, etc. What is common is the integral role of the creator’s voice in advancing the argument.

Example: Tony Zhou’s Jackie Chan—How to Do Action Comedy or David Chen’s Edgar Wright and the Art of Close-Ups .

3. Text/Image/Sound-Based

In this form, analysis is done by combining text, images and sounds without a narrator’s voice to guide the process. Again, this could be done for a variety of video essays styles, but relies much more on editing to advance the argument.

Example: Kevin B. Lee’s Elements of the Essay Film or Catherine Grant’s All That Pastiche Allows Redux .

4. Desktop Films

A desktop film uses the screen of a computer or gadget to serve as the camera and canvas for all of the content of an audiovisual narrative. It can include content from videos, apps, and programs that would be viewable on a screen. It is a screen-based experience that uses the desktop as its primary medium.

Example: Katja Jansen’s Desktop Films ; Kevin B. Lee’s Reading // Binging // Benning .

Descriptions adapted from  Filmscalpel

Resources: background and fundamentals

Best Practices

  • Code of Best Practices in Fair Use for Media Literacy Education Also downloadable as a PDF file
  • Streaming: film criticism you can watch by Guy Lodge
  • What is a Video Essay? Creators Grapple with a Definition Paula Bernstein from Filmmaker journal .
  • The Video Essay As Art: 11 Ways to Make a Video Essay by Norman Bateman.
  • Video essay: The essay film – some thoughts of discontent by Kevin B. Lee.
  • Deep Focus - The Essay Film by British Film Institute and Sight & Sound .

Scholarly Websites about Video Essays

  • The Videographic Essay: Practice and Pedagogy
  • Audiovisualcy Video Essays on Vimeo.
  • [In]Transition Journal of Videographic Films and Moving Image Studies.
  • Introductory guide to video essay From the British Universities and Colleges Film and Video Council.

Resources: software and how-to

  • How-to video essays by Greer Fyfe and Miriam Ross.
  • Media Production Guide by Tisch Library, Tufts University.
  • Video Reactions with OBS (Open Broadcast Software) Part 01 Setting up your scenes
  • Video Reactions with OBS (Open Broadcast Software) Part 02 Recording with OBS

Storyboarding

  • Planning and Storyboarding from Royal Roads University Library.
  • Video Essay Script Template

Screencasting

  • Quicktime (cross-platform)
  • Screencast-O-Matic
  • OBS Studio (open source, cross-platform) Open Broadcaster Software
  • Flashback Express (PC only)
  • 5 Free Tools for Creating a Screencast from Mashable.

Downloading and ripping

  • Pasty Software for downloading.
  • Savefrom allows up to 720p downloads of full video, 1080p downloads of video only (no audio). Select “download video in browser” on the site.
  • Y2mate allows up to 1080p video downloads.
  • Jdownloader Software for downloading
  • Handbrake Software for ripping and converting
  • DMA Basics: OBS for Video Essays A tutorial on how to use OBS for Netflix.

Note: Try to to ensure that you download in 720p resolution or higher. Your minimum level of quality should be 480p. If searching on YouTube, you can filter the search results to only show HD or 4K results. Check also the  Find Video   tab of this guide.

Free editing software options

  • DaVinci Resolve (cross-platform) A color grading and non-linear video editing (NLE) application for macOS, Windows, and Linux, incorporating tools from Fairlight (audio production) and Fusion (motion graphics and visual effects that throw shade on After Effects).
  • iMovie (Mac only)
  • Videopad (cross-plaftorm)
  • OpenShot (open source, cross-platform)
  • Shortcut (open source, cross-platform)
  • HitFilm Express (cross-platform)
  • Free Music Archive An interactive library of high-quality, legal audio downloads directed by the radio station WFMU.
  • SoundCloud SoundCloud is one of the world’s largest music and audio platform and you can search for creative commons music.
  • YouTube Audio Library A library of free music and sound effects by YouTube. Each track is accompanied by information on the use.
  • Sound Image Free music (and more) for your Projects by Eric Matyas. Only requires crediting the author for legal use (see "attribution info" page).
  • Audacity A free and open-source digital audio editor and recording application software. Very useful to trim audio, convert a sample rate, apply a little compression, chop & screw, etc.
  • REAPER A digital audio workstation and MIDI sequencer software. Technically a paid-for platform, its free-trial never ends.

Check also the  Find  Audio Resources  tab of this guide.

Creating credits, copyright and fair use

  • Creating credits for video essays From Digital Design Studio at Tisch Library
  • Fair Use Evaluator
  • YouTube Fair Use Channel
  • Society for Cinema and Media Studies Statement on Fair Use
  • Blender A free and open-source 3D computer graphics software toolset used for creating animated films, visual effects, art, 3D printed models, motion graphics, interactive 3D applications, virtual reality, and computer games.
  • GIMP A free and open-source raster graphics editor used for image manipulation (retouching) and image editing, free-form drawing, transcoding between different image file formats, and more specialized tasks.
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What Is a Video Essay? Definition & Examples Of Video Essays

types of video essays

A video essay consists of a series of videos that collectively, present an in-depth analysis or interpretation of a given subject or topic.

In this way, a video essay can be thought of as a condensed version of a lengthy written article.

VIDEO ESSAY

What is a video essay.

A video essay is an audio-visual presentation of your thoughts on a topic or text that usually lasts between 5 and 10 minutes long.

It can take the form of any type of media such as film, animation, or even PowerPoint presentations.

The most important thing to remember when creating a video essay is to include voiceover narration throughout the whole project so that viewers feel they are listening in on your thoughts and ideas rather than watching passively.

Video essays are typically created by content creators’ critics to make arguments about cinema, television, art history, and culture more broadly.

Ever wondered how ideas unfold in the dynamic world of video?

That’s where video essays come in.

They’re a compelling blend of documentary and personal reflection, packed into a visually engaging package.

We’ll dive deep into the art of the video essay, a form that’s taken the internet by storm.

In this article, we’ll explore how video essays have revolutionized storytelling and education.

They’re not just a person talking to a camera; they’re a meticulously crafted narrative, often weaving together film footage, voiceover, text, and music to argue and inform.

types of video essays

Stick with us as we unpack the nuances that make video essays a unique and powerful medium for expression and learning.

Components Of A Video Essay

As storytellers and educators, we recognize the intricate elements that comprise a video essay.

Each component is vital for communicating the essay’s message and maintaining the audience’s engagement.

Narrative Structure serves as the backbone of a video essay.

Our crafting of this structure relies on a cinematic approach where the beginning, middle, and end serve to introduce, argue, and explore our ideas.

Film Footage then breathes life into our words.

We handpick scenes from various sources, be it iconic or obscure, to visually accentuate our narrative.

The Voiceover we provide acts as a guide for our viewers.

It delivers our analysis and commentary, ensuring our perspective is heard.

Paired with this is the Text and Graphics segment, offering another layer of interpretation.

We animate bullet points, overlay subtitles, and incorporate infographics to highlight key points.

Our sound design, specifically the Music and Sound Effects , creates the video essay’s atmosphere.

It underscores the emotions we wish to evoke and punctuates the points we make.

This auditory component is as crucial as the visual, as it can completely change the viewer’s experience.

types of video essays

We also pay close attention to the Editing and Pacing .

This ensures our video essays are not only informative but also engaging.

The rhythm of the cuts and transitions keeps viewers invested from start to finish.

In essence, a strong video essay is a tapestry woven with:

  • Narrative Structure – the story’s framework,
  • Film Footage – visual evidence supporting our claims,
  • Voiceover – our distinctive voice that narrates the essay,
  • Text and Graphics – the clarity of our arguments through visual aids,
  • Music and Sound Effects – the emotive undercurrent of our piece,
  • Editing and Pacing – the flow that maintains engagement.

Each element works Along with the others, making our video essays not just informative, but also a cinematic experience.

Through these components, we offer a comprehensive yet compelling way of storytelling that captivates and educates our audience.

The Power Of Visual Storytelling

Visual storytelling harnesses the innate human attraction to imagery and narrative.

At its core, a video essay is a compelling form of visual storytelling that combines the rich tradition of oral narrative with the dynamic appeal of cinema.

The impact of visual storytelling in video essays can be profound.

types of video essays

When crafted effectively, they engage viewers on multiple sensory levels – not just audibly but visually, leading to a more immersive and memorable experience.

Imagery in visual storytelling isn’t merely decorative.

It’s a crucial carrier of thematic content, enhancing the narrative and supporting the overarching message.

By incorporating film footage and stills, video essays create a tapestry of visuals that resonate with viewers.

  • Film Footage – Brings concepts to life with cinematic flair,
  • Stills and Graphics – Emphasize key points and add depth to the narrative.

Through the deliberate choice of images and juxtaposition, video essays are able to articulate complex ideas.

They elicit emotions and evoke reactions that pure text or speech cannot match.

From documentaries like An Inconvenient Truth to educational content on platforms like TED-Ed, video essays have proven their capacity to inform and inspire.

Sound design in video essays goes beyond mere accompaniment; it’s an integral component of storytelling.

Music and sound effects set the tone, heighten tension, and can even alter the audience’s perception of the visuals.

It’s this synergy that elevates the story, giving it texture and nuance.

  • Music – Sets the emotional tone,
  • Sound Effects – Enhances the realism of the visuals.

Crafting a narrative in this medium isn’t just about what’s on screen.

It requires an understanding of how each element – from script to sound – works in concert.

This unity forms an intricate dance of auditory and visual elements that can transform a simple message into a powerful narrative experience.

The Influence Of Video Essays In Education

Video essays have become a dynamic tool in academic settings, transcending traditional teaching methods.

By blending entertainment with education, they engage students in ways that lectures and textbooks alone cannot.

types of video essays

How To Create A Powerful Video Essay

Creating a compelling video essay isn’t just about stitching clips together.

It requires a blend of critical thinking, storytelling, and technical skill.

Choose a Central Thesis that resonates with your intended audience.

Like any persuasive essay, your video should have a clear argument or point of view that you aim to get across.

Research Thoroughly to support your thesis with factual data and thought-provoking insights.

Whether you’re dissecting themes in The Great Gatsby or examining the cinematography of Citizen Kane , your analysis must be thorough and well-founded.

Plan Your Narrative Structure before jumping into the editing process.

Decide the flow of your argument and how each segment supports your central message.

Typically, you’d include:

  • An intriguing introduction – set the stage for what’s coming,
  • A body that elaborates your thesis – present your evidence and arguments,
  • Clearly separated sections – these act as paragraphs would in written essays.

Visuals Are Key in a video essay.

We opt for high-quality footage that not only illustrates but also enhances our narrative.

Think of visuals as examples that will bring your argument to life.

Audio selection Should Never Be an Afterthought.

Pair your visuals with a soundtrack that complements the mood you’re aiming to create.

Voice-overs should be clear and paced in a way that’s easy for the audience to follow.

Editing Is Where It All Comes Together.

Here, timing and rhythm are crucial to maintain viewer engagement.

We ensure our cuts are clean and purposeful, and transition effects are used judiciously.

Interactive Elements like on-screen text or graphics can add a layer of depth to your video essay.

Use such elements to highlight important points or data without disrupting the flow of your narrative.

Feedback Is Invaluable before finalizing your video essay.

We often share our drafts with a trusted group to gain insights that we might have missed.

It’s a part of refining our work to make sure it’s as impactful as it can be.

Remember, creating a video essay is about more than compiling clips and sound – it’s a form of expression that combines film criticism with visual storytelling.

It’s about crafting an experience that informs and intrigues, compelling the viewer to see a subject through a new lens.

With the right approach, we’re not just delivering information; we’re creating an immersive narrative experience.

What Is A Video Essay – Wrap Up

We’ve explored the intricate craft of video essays, shedding light on their ability to captivate and inform.

By weaving together compelling visuals and sound with a strong narrative, we can create immersive experiences that resonate with our audience.

Let’s harness these tools and share our stories, knowing that with the right approach, our video essays can truly make an impact.

Remember, it’s our unique perspective and creative vision that will set our work apart in the ever-evolving landscape of digital storytelling.

Frequently Asked Questions

What is visual storytelling in video essays.

Visual storytelling in video essays is the craft of using visual elements to narrate a story or present an argument, engaging viewers on a sensory level beyond just text or speech.

Why Is Visual Storytelling Important In Video Essays?

Visual storytelling is important because it captures attention and immerses the audience, making the content more memorable and impactful through the integration of visuals, sound, and narrative.

What Are The Key Elements Of A Powerful Video Essay?

The key elements include a central thesis, thorough research, a well-planned narrative structure, high-quality visuals, fitting audio, effective editing, interactive components, and a compelling immersive narrative experience.

How Do I Choose A Central Thesis For My Video Essay?

Choose a central thesis that is focused, debatable, and thought-provoking to anchor your video essay and give it a clear direction.

What Should I Focus On During The Research Phase?

Focus on gathering varied and credible information that supports your thesis and enriches the narrative with compelling facts and insights.

What Role Does Audio Play In Video Essays?

Audio enhances the visual experience by adding depth to the narrative, providing emotional cues, and aiding in information retention.

How Can Interactive Elements Improve My Video Essay?

Interactive elements can enhance engagement by allowing viewers to participate actively, often leading to a deeper understanding and connection with the content.

Why Is Feedback Important In Creating A Video Essay?

Feedback is crucial as it provides insights into how your video essay is perceived, allowing you to make adjustments to improve clarity, impact, and viewer experience.

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types of video essays

Matt Crawford

Related posts, zero budget filmmaking tips: the essential guide, what is a gantt chart for projects: complete guide, what is a production coordinator roles, responsibilities & job description, popular craft services companies in nyc: our complete guide, how easeus video editor is the best video editing software for beginners, complete guide to casting auditions: everything you need to know.

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A video essay is a type of video that is used to present a single, cohesive argument or idea. They can be used to communicate a complex idea in a way that is easy to understand. They can also be used to show how a

types of video essays

It is indeed.

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Absolutely, Greg.

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Great post! I found the definition of video essays to be particularly insightful.

As someone who is new to the world of video essays, it’s helpful to understand the different forms and purposes of this medium. The examples you provided were also enlightening, particularly the one on the First Amendment.

I’m looking forward to exploring more video essays in the future!

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I found this post to be incredibly informative and helpful in understanding the concept of video essays.

As a budding filmmaker, I’m intrigued by the idea of blending traditional essay structure with visual storytelling. The examples provided in the post were particularly insightful, showcasing the versatility of video essays in capturing complex ideas and emotions. I can’t wait to explore this medium further and see where it takes me!

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I found this post really fascinating, especially the section on the different types of video essays. I never knew there were so many variations!

As a student, I’m definitely going to start experimenting with video essays as a way to express myself and communicate my ideas. Thanks for sharing!

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Interesting read! I’m curious to explore more video essays and see how they can be used to convey complex ideas in an engaging way.

Appreciate the comment

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types of video essays

  • Jul 31, 2022

The Rise of Video Essays

The daunting five-paragraph essays assigned in secondary school have created a sense of dread amongst most students, as they engage with the challenge of organizing their ideas and effectively guiding a reader through their arguments. In fact, many face the dilemma of articulating and knowing what they want to say. Yet, what has become the burden of both secondary and higher education students has softened in its perception by reason of the rise in video essays, primarily published and distributed on YouTube. Video essays present several advantages compared to traditional essays. There is undeniable potential for video essays to circulate important information and allow for ways to express critical thought. Though the two types of essays resemble one another in structure and narrative, the multimodal characteristics of a video essay establish it as a new way of composing and presenting the contents as opposed to a traditional essay.

types of video essays

Fundamentally, every essay contains three fundamental parts: introduction, body, and conclusion. The body has a sequence of ideas with transitions and then unites and restates the main message (or thesis) at the end. An argument cannot be told effectively without an established definition and explanation for the reason an argument is made. After all, readers, viewers, or listeners first need to be interested in the main idea before spending their attention capital. Doug Specht (2019), a Director of Teaching and Learning, School of Media and Communications at the University of Westminster, also emphasizes the need for essays, both written and visual, to remain similar in structure and in how they are outlined: “You will still need to define the thesis, the main point of the argument. You will still need to plan the shape of your argument, and the essay shapes can be adapted to audio or visual essays too” (p. 87) Afterall, if a film, YouTube video, essay, novel, and the like do not have a solid purpose for existing, it does not help nor impact the audience.

Additionally, these essential messaging components exist in any medium with a narrative or story, but it must be pointed out that the terms narrative and story have slightly different definitions. According to Merriam Webster, a story is “An account of incidents or events” (2022b), and a narrative is “A way of presenting or understanding a situation or series of events that reflects and promotes a particular point of view or set of values” (2022a). Clearly, a story, whether true or fictional, gives a general description of what is happening. Conversely, a narrative is a way in which that description is told. Therefore, written or visual essays do not merely recall connected events, but rather develop a solid thesis supported by relevant research. An effective narrative runs like a thread throughout the essay to keep the readers linear with the argument and its supporting points. Traditional essays achieve narrative through rhetorical strategies and an author's written persona and tone. Video essays use essay content and adapt it to several cinematic techniques similar to documentaries, but on a much smaller scale, especially for novices with low budgets.

Before any writing, filming, or recording of any kind can take place, an outline should be established to materialize the jumbled flow of ideas and map them into a cohesive narrative. One should have a performative approach to outlining video essays because, unlike written essays, the work must be spoken aloud accompanied by other visual effects. Süleyman Kıvanç Türkgeldi (2021), an Assistant Professor specializing in Communication and Performance and Visual Arts at Cukurova University, calls video essays themselves performative research:

These forms of expression belong to a plane that cannot be expressed with numerical data but transmitted through symbolic data (moving / still image, sound, and music forms, etc.) outside the boundaries of language (p. 821).

Thus, a divergence in how to approach a traditional and video essay becomes clearer, and the advantages of video essays are shifting how people entertainingly receive information.

types of video essays

One major advantage of video essays is that their multimodality draws in larger audiences. There is more opportunity for creative expression in the way the author presents research. Samantha Hines, a head librarian at Missoula College at the University of Montana, wrote an article on multimodal literacy and accepted the following definition offered by Sean Cordes: “Multimodal literacy can be said to have a cultural literacy component that goes beyond the established information literacy standards” (as cited in Hines, 2014, p. 14). The prefix “multi” already predisposes the multitude of ways or “modes” of information and distribution and how it contributes to the literacy skills of the audience. Those who struggle to conceptualize and comprehend traditional text greatly benefit from other modalities such as pictures, audio, and video effects.

In addition to the medium, one cannot discount the power of the creator in video essays and the relationship with the viewer. Hines (2014) highlights social media’s role in instantly distributing video essays at a faster rate than traditional ones: “Users need to focus on more than who created content, but also who passed it along and how they interacted with or perhaps even altered it” (p. 14). An audience of a video essay may come across a video essay it through YouTube recommendations or online communities that share that video. The influence of their video essays is perpetuated by a coalesced community surrounding a video essayist because of a seemingly closer relationship that the viewers have with the author. There is a direct dialogue with an audience via comment sections and forums that traditional essays do not have. J. Degenhard, an analyst covering key market indicators for Statista, reported that in 2021 approximately 2,240.03 million users spent time on YouTube (2021). While not every video will hit an algorithm that spreads it to millions of these users, the accessibility and ease of sharing make content much more promising.

types of video essays

Equally important, the added visual aids and moving motions of the video essay have long appealed to the human need for expression through pictures. The earliest depictions of written language were through pictographs. Additionally, Ruth M. Van Dyk (2006), a professor of anthropology at Binghamton University, recalls another example of visual media in archeology:

In archeology, as in any discipline, visual representations are integral to the production of knowledge and scholarly authority. The map, for example, is perhaps the most singularly useful item in any site report (p. 370).

It could be said that essays are a kind of map that directs the reader through the author, director, or presenter’s inner thoughts and arguments. In congruence with communities surrounding a particular creator of video essays, one can make quite a significant impact on the audience's own perception or education of an issue or topic through video essays. Jacquelyn S. Kibbey (2011), a professor at UNY Oswego Graduate Studies, argued visual literacy continues to be a desirable way to educate people in our increasingly multimedia world:

Visual literacy teaches us how to see, communicate, and understand through visual means. Advertisers and marketers understand how to reach their audience far better than educators. Why shouldn’t teachers enlist those same methods? (p. 51).

types of video essays

Online essayists on social media can have quite an influence. Thus, educators and those who are knowledgeable in certain areas should not underestimate the sway of video essays.

Furthermore, the ways of expression consistently change within new technologies. Writers learning other ways to adapt their craft to suit other performance mediums has existed as long as humans performed plays and gave public speeches. Therefore, writers learning how to hone their craft and adapt it to other media is not new. In Sarah Levine and Johanna (Jones) Franzel’s (2015) discussions on teaching how to write scripts for radio is explored. In fact, they state that:

When radio audiences tune in to listen to a story, they have no pictures to look at and no written text to track. So when students write for radio, they must create specific, concrete images to paint a picture, strong verbs to communicate action … because they are speaking their ideas aloud, they must attend more carefully to whether their words actually make sense (p. 21).

Video essays have the advantage of video and pictures, whereas radio does not. However, a solid narration is still essential for most video essays, whether it’s a voice-over or the creators film themselves physically. Nevertheless, writers must compose a script that will sound intelligent but is not afraid to deviate from an academic tone and use humor and colloquialisms instead. Users on social media desire information and education, but many users also appreciate some personal examples from the essayist or offhanded remarks on the content before returning to the main point.

Moreover, video essays produced on YouTube not only bring a unique method of expressing ideas, but the topics can cover a variety of relevant, pop-culture topics that one may not see in traditional academia. While some video essays may provide analysis of highly academic subjects, most video essays can also cover recent national or international news and trending discourse in niche communities on social platforms. These examples are then analyzed or commented on through critical lenses related to economics, history, race, sociology, gender, and more. Patricia G. Lange (2019), an anthropologist and associate professor of critical studies at the California College of the Arts, describes the participative atmosphere of YouTube: “Revisions to the scholarly record show that people engaging with mass media did not simply absorb media messages without active interpretations” (p. 37). And this engagement is a good thing because even participation in seemingly silly topics can motivate everyone to critically analyze the information they receive. YouTube’s accessibility allows anyone to produce a video essay, including those without any higher education background. Even professionals in various fields now utilize the platform to produce intriguing content.

types of video essays

In the end, video essays are another method of performance, and can offer quite insightful perspectives in an entertaining method. Ric Allsopp (1999), a current guest Professor in the MA SODA program at the Inter-University Centre for Dance, identified digital media’s influence on performance art:

Whatever the ambivalent indications of digital media, writing will certainly continue to develop as a technological medium, and as such, as performance-performance (in whatever form) will continue to be an increasingly complex interaction of signifying systems (p.76).

In other words, writing shapes the performance, and technology grants diverse manners in which to perform. The video essay, as stated previously by Süleyman Kıvanç Türkgeldi, is the performance of research, brought to life not only through visual effects but even through the persona put forth by the digital essayist.

Bibliographical References

Allsopp, R. (1999). Performance Writing. PAJ: A Journal of Performance and Art , 21 (1), 76–80. https://doi.org/10.2307/3245984

Degenhard, J. (2021). Youtube users in the World 2017–2025 . Statista. https://www.statista.com/forecasts/1144088/youtube-users-in-the-world

Hines, S. (2014). Multimodal literacy and why it matters: a brief overview. Against the Grain , 26 (4), 14–16. https://doi.org/10.7771/2380-176x.6902

Kibbey, J. S. (2011). Chapter four: media literacy and social justice in a visual world. Counterpoints , 403 , 50–61. http://www.jstor.org/stable/42981595

Lange, P. G. (2019). Youtube initiation: participating through a camera. in thanks for watching: an anthropological study of video sharing on youtube (pp. 32–68). University Press of Colorado. http://www.jstor.org/stable/j.ctv2g5915d.5

Levine, S., & Franzel, J. (Jones). (2015). Teaching Writing with Radio. The English Journal, 104(5), 21–29. http://www.jstor.org/stable/24484576

Specht, D. (2019). Writing: getting started. In The Media and Communications Study Skills Student Guide (pp. 69–88). University of Westminster Press. http://www.jstor.org/stable/j.ctv11cvxcf.9

Türkgeldi̇, S. (2021). Thinking of video essays as a performative research with a new concept: transimage. SineFilozofi , 812–825. https://doi.org/10.31122/sinefilozofi.823234

The Merriam-Webster Dictionary. (2022). narrative . https://www.merriam-webster.com/dictionary/narrative#:%7E:text=Definition%20of%20narrative%20 (Entry%202,style%20the%20novel’s%20narrative%20structure

The Merriam-Webster Dictionary. (2022b). story . https://www.merriam-webster.com/dictionary/story

Van Dyke, R. M. (2006). Seeing the past: visual media in archaeology. American Anthropologist , 108 (2), 370–375. http://www.jstor.org/stable/3804798

Visual References

Figure 1: Silveira, E. (2019). UOL TAB [Illustration]. Behance. https://www.behance.net/gallery/82467245/UOL-TAB?tracking_source=search_projects%7Cyoutube

Figure 2: Vogel, J. (2020). Media Temple 2 [Illustration]. Behance. https://www.behance.net/gallery/100244905/Media-Temple-2/modules/578308925

Figure 3: Silveira, E. (2019). UOL TAB [Illustration]. Behance. https://www.behance.net/gallery/82467245/UOL-TAB?tracking_source=search_projects%7Cyoutube

Figure 4: Hamazaki, K. (2018). Wifi Society [Illustration]. Behance. https://www.behance.net/gallery/70844581/Wifi-Society?tracking_source=search_projects%7Ccomputer

Figure 5: Franchi, M. (2020). Microsoft x Surface [Illustration]. Behance. https://www.behance.net/gallery/87835469/Microsoft-x-Surface/modules/508045167

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The video essays that spawned an entire YouTube genre

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Polygon’s latest series, The Masterpieces of Streaming , looks at the new batch of classics that have emerged from an evolving era of entertainment.

types of video essays

Like every medium before it, “video essays” on YouTube had a long road of production before being taken seriously. Film was undervalued in favor of literature, TV was undervalued in favor of film, and YouTube was undervalued in favor of TV. In over 10 years of video essays, though, there are some that stand out as landmarks of the form, masterpieces to bring new audiences in.

In Polygon’s list of the best video essays of 2020 , we outlined a taxonomy of what a video essay is . But time should be given to explain what video essays have been and where they might be going.

Video essays can be broken into three eras: pre-BreadTube, the BreadTube era, and post-BreadTube. So, what the hell is BreadTube? BreadTube, sometimes also called “LeftTube,” can be defined as a core group of high production value, academically-minded YouTubers who rose to prominence at the same time.

A brief history of video essays on YouTube

On YouTube, video essays pre-BreadTube started in earnest just after something completely unrelated to YouTube: the adoption of the Common Core State Standards Initiative (or, colloquially, just the “Common Core”). The Common Core was highly political, a type of hotly-contested educational reform that hadn’t been rolled out in decades.

Meanwhile, YouTube was in one of its earliest golden eras in 2010. Four years prior, YouTube had been purchased by Google for $1.65 billion in stock, a number that is simultaneously bonkers high and bonkers low. Ad revenue for creators was flowing. Creators like PewDiePie and Shane Dawson were thriving (because time is a flat circle). With its 2012 Original Channel Initiative , Google invested $100 million, and later an additional $200 million, to both celebrity and independent creators for new, original content on YouTube in an early attempt to rival TV programming.

This was also incentivized by YouTube’s 2012 public change to their algorithm , favoring watch time over clicks.

But video essays still weren’t a major genre on YouTube until the educational turmoil and newfound funds collided, resulting in three major networks: Crash Course in 2011 and SourceFed and PBS Digital Studios in 2012.

The BreadTube Era

With Google’s AdSense making YouTube more and more profitable for some creators, production values rose, and longer videos rose in prominence in the algo. Key creators became household names, but there was a pattern: most were fairly left-leaning and white.

But in 2019, long-time YouTube creator Kat Blaque asked, “Why is ‘LeftTube’ so white?”

Blaque received massive backlash for her criticisms; however, many other nonwhite YouTubers took the opportunity to speak up. More examples include Cheyenne Lin’s “Why Is YouTube So White?” , Angie Speaks’ “Who Are Black Leftists Supposed to Be?” , and T1J’s “I’m Kinda Over This Whole ‘LeftTube’ Thing.”

Since the whiteness of video essays has been more clearly illuminated, terms like “BreadTube’’ and “LeftTube” are seldom used to describe the video essay space. Likewise, the importance of flashy production has been de-emphasized.

Post-BreadTube

Like most phenomena, BreadTube does not have a single moment one can point to as its end, but in 2020 and 2021, it became clear that the golden days of BreadTube were in the past.

And, notably, prominent BreadTube creators consistently found themselves in hot water on Twitter. If beauty YouTubers have mastered the art of the crying apology video, video essayists have begun the art of intellectualized, conceptualized, semi-apology video essays. Natalie Wynn’s “Canceling” and Lindsay Ellis’s “Mask Off” discuss the YouTubers’ experiences with backlash after some phenomenally yikes tweets. Similarly, Gita Jackson of Vice has reported on the racism of SocialismDoneLeft.

We’re now in post-BreadTube era. More Black creators, like Yhara Zayd and Khadija Mbowe, are valued as the important video essayists they are. Video essays and commentary channels are seeing more overlap, like the works of D’Angelo Wallace and Jarvis Johnson .

With a history of YouTube video essays out of the way, let’s discuss some of the best of the best, listed here in chronological order by release date, spanning all three eras of the genre. Only one video essay has been selected from each creator, and creators whose works have also been featured on our Best of 2020 list have different works selected here. If you like any of the following videos, we highly recommend checking out the creators’ backlogs; there are plenty of masterpieces in the mix.

PBS Idea Channel, “Can Dungeons & Dragons Make You A Confident & Successful Person?” (October 10, 2012)

Many of the conventions of modern video essays — a charismatic quick-talking host, eye-grabbing pop culture gifs accompanying narration, and sleek edits — began with PBS Idea Channel. Idea Channel, which ran from 2012 to 2017 and produced over 200 videos, laid many of the blueprints for video essays to come. In this episode, host Mike Rugnetta dissects the practical applications of tabletop roleplaying games like Dungeons & Dragons . The episode predates the tabletop renaissance, shepherded by Stranger Things and actual play podcasts , but gives the same level of love and appreciation the games would see in years to come.

Every Frame a Painting, “Edgar Wright - How to Do Visual Comedy” (May 26, 2014)

Like PBS Idea Channel, Every Frame a Painting was fundamental in setting the tone for video essays on YouTube. In this episode, the works of Edgar Wright (like Shaun of the Dead and Scott Pilgrim vs. The World ) are put in contrast with the trend of dialogue-based comedy films like The Hangover and Bridesmaids . The essay analyzes the lack of visual jokes in the American comedian style of comedy and shows the value of Wright’s mastery of physical comedy. The video winds up not just pointing out what makes Wright’s films so great, but also explaining the jokes in meticulous detail without ever ruining them.

Innuendo Studios, “This Is Phil Fish” (June 16, 2014)

As documented in the 2012 documentary Indie Game: The Movie and all over Twitter, game designer Phil Fish is a contentious figure, to say the least. Known for public meltdowns and abusive behavior, Phil Fish is easy to armchair diagnose, but Ian Danskin of Innuendo Studios uses this video to make something clear: We do not know Phil Fish. Before widespread discussions of parasocial relationships with online personalities, Innuendo Studios was pointing out the perils of treating semi-celebrities as anything other than strangers.

What’s So Great About That?, “Night In The Woods: Do You Always Have A Choice?” (April 20, 2017)

Player choice in video games is often emphasized as an integral facet of gameplay — but what if not having a real choice is the point? In this video, Grace Lee of What’s So Great About That? discusses how removing choice can add to a game’s narrative through the lens of sad, strange indie game Night in the Woods . What can a game with a mentally ill protagonist in a run-down post-industrial town teach us about what choices really mean, and how is a game the perfect way to depict that meaning? This video essay aims to make you see this game in a new light.

Pop Culture Detective, “Born Sexy Yesterday” (April 27, 2017)

One of the many “all killer no filler” channels on this list, Pop Culture Detective is best known as a trope namer. One of those tropes, “Born Sexy Yesterday,” encourages the audience to notice a specific, granular, but strangely prominent character trait in science fiction and fantasy: a female character who, through the conceit of the world and plot, has very little functional knowledge of the world around her, but is also a smoking hot adult. It’s sort of the reverse of the prominent anime trope of a grown woman, sometimes thousands of years old, inhabiting the body of a child. When broken down, the trope is not just a nightmare, it’s something you can’t unsee — and you start to see it everywhere .

Maggie Mae Fish, “Looking For Meaning in Tim Burton’s Movies” (April 24, 2018)

Tim Burton is an iconic example of an outsider making art for other outsiders who question and push the status quo ... right? In Maggie Mae Fish’s first video essay on her channel, she breaks down how Burton co-opts the anticapitalist aesthetics of German expressionism (most obviously, The Cabinet of Dr. Caligari ) to give an outsider edge to films that consistently, aggressively enforce the status quo. If you’re a die-hard Burton fan, this one might sting, but Jack Skellington would be proud of you for seeking knowledge. Just kidding. He’d probably want you to take the aesthetic of the knowledge and put it on something completely unrelated, removing it of meaning.

hbomberguy, “CTRL+ALT+DEL | SLA:3” (April 26, 2018)

Are you looking for a video essay with a little more unhinged chaos energy? Prepare yourself for this video by Harry Brewis, aka hbomberguy, analyzing the webcomic CTRL+ALT+DEL, and ultimately, the infamous loss.jpg. But this essay’s also more than that; it’s a response to the criticisms of analyzing pop culture, saying that sometimes art isn’t that deep, or that works can exist outside of the perspective of the creator. This video is infamous for its climax, which we won’t spoil here, but go in knowing it’s, at the very least, adjacent to not safe for work.

Folding Ideas, “A Lukewarm Defence of Fifty Shades of Grey” (August 31, 2018)

Speaking of not-safe-for-work, let’s talk about kink! Dan Olson of Folding Ideas has been creating phenomenal video essays for years. Highlighting “In Search of Flat Earth” as one of the best video essays in 2020 (and, honestly, ever) gives an opportunity to discuss his other masterpieces here: his three-part series dissecting the Fifty Shades of Grey franchise. This introduction to the series discusses specifically the first film, and it does so in a way that is refreshingly kink-positive while still condemning the ways Fifty Shades has promoted extremely unsafe kink practices and dynamics. It also analyzes the first film with a shockingly fair lens, giving accolades where they’re due (that cinematography!) and ripping the film to shreds when necessary (what the hell are these characters?).

ToonrificTariq, “How To BLACK: An Analysis of Black Cartoon Characters (feat. ReviewYaLife)” (January 13, 2019)

While ToonrificTariq’s channel usually focuses on fantastic, engaging reviews of off-kilter nostalgic cartoons — think Braceface and As Told By Ginger — takes this video to explain the importance of writing Black characters in cartoons for kids, and not just one token Black friend per show. Through the lens of shows like Craig of the Creek and Proud Family , ToonrificTariq and guest co-host ReviewYaLife explain the way Black characters have been written into the boxes and how those tropes can be overcome by writers in the future. The collaboration between the two YouTubers also allows a mix of scripted, analytical content and some goofy, fun back-and-forth and riffing.

Jacob Geller, “Games, Schools, and Worlds Designed for Violence” (October 1, 2019)

Jacob Geller ( who has written for Polygon ) has this way of baking sincerity, vulnerability, and so much care into his video essays. This episode is rough, digging into what level design in war games can tell us about the architecture of American schools following the tragic Sandy Hook shooting in 2012. It’s a video essay about video games, about violence, about safety, and about childhood. It’s a video essay about what we prioritize and how, and what that priority can look like. It’s a video essay that will leave you with deep contemplation, but a hungry contemplation, a need to learn and observe more.

Accented Cinema, “Parasite: Mastering the Basics of Cinema” (November 7, 2019)

2019 Bong Joon-ho cinematic masterpiece Parasite is filled to the brim with things to analyze, but Yang Zhang of Accented Cinema takes his discussion back to the basics. Focusing on how the film uses camera positions, light, and lines, the essay shows the mastery of details many viewers might not have noticed on first watch. But once you do notice them, they’re extremely, almost comically overt, while still being incredibly effective. The way the video conveys these ideas is simple, straightforward, and accessible while still illuminating so much about the film and remaining engaging and fun to watch. Accented Cinema turns this video into a 101 film studies crash course, showing how mastery of the basics can make a film such a standout.

Kat Blaque, “So... Let’s Talk About JK Rowling’s Tweet” (December 23, 2019)

In 2020, J. K. Rowling wrote her most infamous tweet about trans people, exemplifying a debate about trans rights and identities that is still becoming more and more intense today. Rowling’s tweet was not the first, or the most important, or even her first — but it was one of the tweets about the issue that gained the most attention. Kat Blaque’s video essay on the tweet isn’t really about the tweet itself. Instead, it’s a masterful course in transphobia, TERFs, and how people hide their prejudice against trans people in progressive language. In an especially memorable passage, Blaque breaks down the tweet, line by line, phrase by phrase, explaining how each of them convey a different aspect of transphobia.

Philosophy Tube, “Data” (January 31, 2020)

One of the most underrated essays in Philosophy Tube’s catalogue, “Data” explains the importance of data privacy. Data privacy is often easily written off; “I have nothing to hide,” and “It makes my ads better,” are both given as defenses against the importance of data privacy. In this essay, though, creator Abigail Thorn breaks traditional essay form to depict an almost Plato-like philosophical dialogue between two characters: a bar patron and the bar’s bouncer. It’s also somewhat of a choose-your-own-adventure game, a post- Bandersnatch improvement upon the Bandersnatch concept.

Intelexual Media, “A Short History of American Celebrity” (February 13, 2020)

Historian Elexus Jionde of Intelexual Media has one of the strongest and sharpest analytical voices when discussing celebrity, from gossip to idolization to the celebrity industrial complex to stan culture . Her history of American celebrity is filled to the brim with information, fact following fact at a pace that’s breakneck without ever leaving the audience behind. While the video initially seems like just a history, there’s a thesis baked into the content about what celebrity is, how it got to where it is today, and where it might be going—and what all of that means about the rest of us.

Princess Weekes, “Empire and Imperialism in Children’s Cartoons—a super light topic” (June 22, 2020)

This video by Princess Weekes (Melina Pendulum) starts with a bang — a quick, goofy song followed by a steep dive into imperialization and its effect on intergenerational trauma. And then, it connects those concepts to much-beloved cartoons for kids like Avatar: The Last Airbender , Steven Universe , and She-Ra and the Princesses of Power . Fans of shows like these may be burnt out on fandom discourse quickly saying, “thing bad!” because of how they view its stance on imperialization. Weekes, however, has always favored nuance and close reading. Her take on imperialization in cartoons offers a more complex method of analyzing these shows, and the cartoons that will certainly drum up the same conversations in the future.

Yhara Zayd, “Holes & The Prison-Industrial Complex” (July 7, 2020)

2003’s Holes absolutely rules, and Yhara Zayd’s video essay on the film shows why it isn’t just a fun classic with memorable characters. It’s also way, way more complex than most of us might remember. Like Dan Olson, Yhara Zayd appeared on our list of the best video essays of 2020, but frankly, any one of her videos could belong there or here. What makes this analysis of Holes stand out is the meticulous attention to detail Zayd has in her analysis, revealing the threads that connect the film’s commentary across its multiple interwoven plotlines. And, of course, there’s Zayd’s trademark quiet passion for the work she’s discussing, making this essay just as much of a close reading as it is a love letter to the film.

D’Angelo Wallace, “The Disappearance of Blaire White” (November 2, 2020)

D’Angelo Wallace is best known as a commentary YouTuber, someone who makes videos reacting to current events, pop culture, and, of course, other YouTubers. With his hour-long essay on YouTuber Blaire White, though, that commentary took a sharp turn into cultural analysis and introspection. For those unfamiliar with White’s work, she was once a prominent trans YouTuber known for her somewhat right-wing politics, including her discussion of other trans people. In Wallace’s video, her career is outlined — but so is the effect she had on her viewers. What is it about creators like White that makes them compelling? And what does it take for us to reevaluate what they’ve been saying?

Chromalore, “The Last Unicorn: Death and the Legacy of Fantasy” (December 3, 2020)

Chromalore is a baffling internet presence. With one video essay up, one single tweet, and a Twitter bio that simply reads, “just one (1) video essay, as a treat,” this channel feels like the analysis equivalent of seeing someone absolutely captivating at a party who you know you’ll never see again, and who you know you’ll never forget.

This video essay discusses themes of death, memory, identity, remorse, and humanity as seen through both the film and the novel The Last Unicorn . It weaves together art history and music, Christian iconography and anime-inspired character designs. It talks about why this film is so beloved and the effect it’s had on audiences today. It’s moving, deeply researched, brilliantly executed, and we will probably never see this creator again.

Khadija Mbowe, “Digital Blackface?” (December 23, 2020)

“Digital Blackface” is a term popularized by Lauren Michele Jackson’s 2017 Teen Vogue essay, “We Need to Talk About Digital Blackface in Reaction GIFs.” The piece explains the prominence of white people using the images of Black people without context to convey a reaction, and Khadija Mbowe’s deep dive on the subject expands on how, and why, blackface tropes have evolved in the digital sphere. Mbowe’s essay involves a great deal of history and analysis, all of which is deeply uncomfortable. Consider this a content warning for depictions of racism throughout the video. But that discomfort is key to explaining why digital blackface is such a problem and how nonblack people, especially white people, can be more cognizant about how they depict their reactions online.

CJ the X, “No Face Is An Incel” (April 4, 2021)

Rounding out this list is a 2021 newcomer to video essays with an endlessly enjoyable gremlin energy that still winds up being some of the smartest, sharpest, and funniest discussions about pop culture. CJ the X, a human sableye , breaks down one of the most iconic and merch-ified Studio Ghibli characters, No Face, who is an incel. This is a video essay best experienced with no knowledge except its main thesis—that No Face is an incel—so you can sit back, be beguiled, be enraptured, and then be convinced.

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  1. What is a Video Essay? The Art of the Video Analysis Essay

    A video essay is a video that analyzes a specific topic, theme, person or thesis. Because video essays are a rather new form, they can be difficult to define, but recognizable nonetheless. To put it simply, they are essays in video form that aim to persuade, educate, or critique. These essays have become increasingly popular within the era of ...

  2. Video essay

    A video essay is an essay presented in the format of a video recording or short film rather than a conventional piece of writing; The form often overlaps with other forms of video entertainment on online platforms such as YouTube. A video essay allows an author to directly quote from film, video games, music, or other digital mediums, which is impossible with traditional writing.

  3. Introduction to Video Essays · Learning on Screen

    Video essays are scholarly videos that invite researchers and class members to explore the audiovisual and multimedia language to make an academic argument. When applied to film research and pedagogy, the video essay is thus a recursive text. That is, the object of study, film, is mediated, or rather, performed, through the film medium.

  4. The Video Essay As Art: 11 Ways to Make a Video Essay

    One of my video essays for Fandor last year, Containing the Madness: George A. Romero's THE CRAZIES, was an attempt to engage with this mode of video essay: Side-by-side Analysis. Not a supercut, not yet a shot analysis. The side-by-side is a fascinating form of the video essay pushed by essayists like Cristina Álvarez Lopez, Catherine Grant ...

  5. Video essay resource guide

    Every week, Puschak publishes an episode on science, art, and culture. Look at all the different things Puschak considers visual rhetoric and think about how he's using the video essay form to make honed, precisely-executed arguments about popular culture. Focusing on Depth of Field and Lens Equivalents. Watch on.

  6. How to Write a Video Essay: A Step-by-Step Guide and Tips

    Every video analysis essay should have a central idea, or thesis, that ties the film together. 2. Write a Summary. Starting with a brief allows you and your team to document the answers to the most pressing project concerns. It ensures that everyone participating in the video production is on the same page.

  7. How to Create a Video Essay for Your College Application

    The challenge is to focus on your presentation and choose your words wisely. 1. Choose a topic. Next, decide on the topic of the video. Some schools may invite you to discuss a particular topic, and others will want the video essay to serve as a personal introduction in place of an interview. If the video serves as an interview, include the ...

  8. Video Essays Guide · Learning on Screen

    Introductory Guide To Video Essays. Drawing on the inspiring work of pioneering educators and researchers engaging with this creative method, this guide aims to offer a research-led introduction for students, teachers and researchers approaching the video essay for the first time.

  9. LibGuides: How to do a Video Essay: The Video Essay Process

    The Video Essay Process. This section will give an introductory overview of the stages required to create a video essay. Video essayers advice is to start simple and work through each stage of the video production process. Visit the Resources page of this guide for more. Planning.

  10. About The Video Essays Guide · Learning on Screen

    She is the co-author of the 'Introductory Guide to Video Essays', available at Learning on Screen (2020) and the author of 'Video Essays: Curating and Transforming Film Education through Artistic Research' (2020). She is an associate editor in Screenworks, the peer-reviewed online publication of practice research in screen media.

  11. Video Essays

    Upload your files into your video editing software and begin the process of creating your video essay. Some operating systems come preloaded with a video editor. For example, Windows 10 comes with Video Editor, and Macs come with iMovie, both of which work well. You can find other free video editing software options on the web.

  12. Scripting Video Essays: How to Write a Great Narrative

    A video essay is a form of a documentary-like video narrative film using film footage, video clips, and graphics to discuss an issue or topic. Academics and artists can typically use video essays to discuss their research. In addition to blog posts and magazine articles, video essays are a new type of storytelling in the digital world.

  13. What is a Video Essay? The Art of the Video Analysis (with Examples

    This will specialize true in criticized essays. On type of video critiques the facets of a specific topic. As is an Video Essay? The Art of who Video Analysis Essay. In this picture, by first in the finest video essay channels, Every Frame ampere Painting, the topic of the film score is analyzed and critiqued — specifically temps film score. ...

  14. Video Essay

    A video essay is a short video that illustrates a topic, expresses an opinion and develops a thesis statement based on research through editing video, sound and image. ... Types of video essays. 1. Supercut. A supercut is a compilation of a large number of (short) film clips, focusing on a common characteristic these clips have. ...

  15. What Is a Video Essay? Definition & Examples Of Video Essays

    A video essay is an audio-visual presentation of your thoughts on a topic or text that usually lasts between 5 and 10 minutes long. It can take the form of any type of media such as film, animation, or even PowerPoint presentations. The most important thing to remember when creating a video essay is to include voiceover narration throughout the ...

  16. The Rise of Video Essays

    Video essays present several advantages compared to traditional essays. There is undeniable potential for video essays to circulate important information and allow for ways to express critical thought. Though the two types of essays resemble one another in structure and narrative, the multimodal characteristics of a video essay establish it as ...

  17. The best video essays of 2020

    1. "In Search of Flat Earth," Dan Olson (Folding Ideas) Dan Olson of Folding Ideas has been a video essayist for years, helping solidify the medium on YouTube. "In Search of Flat Earth ...

  18. The video essays that spawned an entire YouTube genre

    Video essays can be broken into three eras: pre-BreadTube, the BreadTube era, and post-BreadTube. ... The Common Core was highly political, a type of hotly-contested educational reform that hadn ...

  19. the 2 types of video essays

    Twitter: https://twitter.com/ManCarryingMerch: https://mancarryingthing.comOur second channel: https://www.youtube.com/channel/UC8aGE10t6QrcdRMpgorwkAAPatreo...

  20. 10 of the Most Niche YouTube Video Essays You Absolutely ...

    As Olson points out, "In Search of Flat Earth" could have an alternative clickbait title of "The Twist at 37 Minutes Will Make You Believe We Live In Hell.". Over the years, Dan Olson of ...

  21. PDF Video Essays

    The video essay will have the same components as an essay; an introduction, argument, discussion and conclusion. Students should be encouraged to approach the development of the video essay in the same manner as their academic essays; plan, prepare, research, write, edit and submit. Just as word counts restrict essays and allow them to be ...

  22. The Four Main Types of Essay

    An essay is a focused piece of writing designed to inform or persuade. There are many different types of essay, but they are often defined in four categories: argumentative, expository, narrative, and descriptive essays. Argumentative and expository essays are focused on conveying information and making clear points, while narrative and ...

  23. Types of Essays: Explained in 7 Minutes

    This video will cover the 4 main types of essays: narrative, descriptive, expository, and argumentative. We'll explain the key features and provide tips for ...

  24. Welcome to the Purdue Online Writing Lab

    Mission. The Purdue On-Campus Writing Lab and Purdue Online Writing Lab assist clients in their development as writers—no matter what their skill level—with on-campus consultations, online participation, and community engagement. The Purdue Writing Lab serves the Purdue, West Lafayette, campus and coordinates with local literacy initiatives.