bachelor thesis with company

FINAL THESIS.

You learn from us – we learn from you. The BMW Group offers you professional support in writing your Bachelor's or Master's thesis with practical relevance. In all areas of the BMW Group, you can show how you would like to shape the future in a sustainable way.

BACHELOR'S AND MASTER'S THESES.

Are you an enrolled student at a university and would like to write your thesis with a high level of practical relevance and delve deeply into a specific field of research? Start as a Bachelor or Master student. General conditions.

• The paid contract period for your final thesis depends on the processing time specified in the examination regulations of your university and the corresponding degree programme (Bachelor's or Master's).
• You do not have any prescribed working hours during the contract period. Your work serves the purpose of writing your thesis. Therefore, you can plan your working hours individually in consultation with your department.
• After completion, you are required to provide the BMW Group with a copy of your thesis.

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What awaits you as a bachelor's or master's student..

ONLINE WELCOME DAY.

At the beginning of your assignment, you will be welcomed by an online welcome event. Here you will receive all important information and content about your assignment as well as exciting and current insights into future topics of the company. 

STUDENT INITIATIVE NAWI.

NAWI is a student-founded initiative of the BMW Group. NAWI offers exchange and networking opportunities and organises exciting events at our various German locations. This way, you can network right from the start.

OWN PROJECTS.

We place special emphasis on your professional and personal development. Therefore, you have the opportunity to take responsibility for your own exciting projects during your assignment. 

During your thesis at the BMW Group, you will be assigned a permanent supervisor. This person will help you with all your questions right from the start, give you regular feedback and support you in a strength-oriented manner.

LECTURE SERIES.

In order to know early on how you can continue with us after your thesis, we regularly offer presentations on our entry-level programmes. Current participants in our different talent programmes will inform you about the programmes and answer your questions.

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It is very important for us to receive regular feedback from you, as this is the only way we can improve and offer optimal opportunities. You will also receive feedback from your supervisor to support your professional and personal development.

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Thesis in Germany – Tips to write your thesis at a company

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In order to graduate from your bachelor or master studies in Germany, you will probably need to write a thesis in your last semester. Having a thesis semester was not something that I was familiar with. I did my bachelor degree in Hong Kong, where we did not have a thesis semester. When I did my master degree in Germany , I had many questions relating to the thesis semester. In this post, I will explain to you what a thesis semester is and provide some tips about writing your thesis at a company.

Moving to Germany or new in Germany? Check out our Resources Page for all the help you need!

What is thesis semester?

Thesis semester is very typical in German universities. It is normally the last semester before your graduation. By the end of your last semester, you need to submit an academic thesis called Abschlussarbeit in German. You need to find a topic that is approved by your professor, write a thesis and present it in the end. The length of your thesis depends on your department’s requirement. To give you an idea, my master thesis was around 60 pages long. A thesis is a formal document. You need to write with formal wording, and quote your sources for whatever you state in the content.

There are three ways to do your thesis. The first way is to write a thesis by yourself. An advantage is that you are quite flexible with your location. You can write it at home, or even in another country, as long as you can submit your thesis in the end. The second way is to write at the university with a topic from a professor. If you are in a technical field, your professor may have some topics on hand that you are free to choose from. In that case, you need to work with your professor to understand his expectations and requirements for the specific thesis topics.

The third way to do your thesis is to write it with a company. Some companies are looking for thesis students to help them to investigate certain topics that are of their business interest. In this case, you need to write your thesis at the company. It is like you work for this company. You get a contract for a fixed period of time and you write your thesis in the office. In the end, you have to hand in your thesis to both the company and your professor.

Why do companies hire students to write theses?

There are different reasons for that:

To research on a topic

Sometimes, companies want to get more knowledge on a certain topic. A hypothetical example: the government is planning to change the law relating to foreign investment in 2 years. The company wants to know how this law will affect their investment strategy.

Since the regular employees may not have time to do this research, the company may want to hire a student who is fully dedicated to this task. The student needs to collect all information on this new law, and investigates how this law would affect the company and what the company can do about it. It is like a consultation that the company can use for their decision making in the future.

To develop a tool

Companies want to achieve some process improvement. An example: the employees have a tedious task that they need to do daily. They need to pull all the data from system A and put into system B and do some daily analysis with this data. It is a manual process that requires a lot of copy and paste. The company wants to automate this process so that it can save time for the employees.

In this case, the company may want to hire a student to look at how this process can be improved. A tool can be developed by the students which automates this process. This can be a creation of a Macro tool or using one of the existing systems tools in the company. The student needs to develop the tool, explains in the thesis what the tool does and how it helps the company. The company can benefit from the thesis as they get a tool now which helps to improve their process.

To find potential employees

Similar to hiring interns, hiring thesis students is a way to find potential good employees. It is kind of like a probation period. The thesis students work for a few months in the company. This gives a chance for the company to see how the students perform and if they are suitable to work permanently in the company. See also this post about tips to boost your chances of getting hired.

Why should you write your thesis with a company?

For me personally, I prefer to write a thesis with a company. There are some advantages relating to it:

You may get some money for it

As a student, I was living on a very tight budget. If you write your thesis for a company, you may be able to get some compensation (though not all companies will pay). For example, I got about 2000 EUR for writing my thesis. I spent around 6 months to write it. So, it was really not a lot of money. But it helped already and it was better than nothing. Check out this post as well for other ways to earn money in Germany as a student.

Writing for a company is more practical

When you write your thesis with a company, it is like you are working in this company. You work on your thesis in the office, you need to work with different people in the company, and your thesis has a business context. In my opinion, it is more practical as it relates to real life business, rather than just a student work with theory.

Interaction with other people

Writing thesis with a company is like having a full-time job in the company. You have a supervisor in the company who guides you on the topic and you need to work with other employees to collect the necessary information. In my opinion, this is more interesting than if I have to write my thesis at home on my own.

Exposure to the company’s management

After finishing your thesis, it is likely that you need to present the result to the company’s management. This is a good chance for you to practice your presentation skills in a real business setting. And it is your show time on all the hard work you put in for this thesis semester.

Future job opportunities

As mentioned before, some companies hire thesis students in order to find potential good employees. If you write a good thesis, you will have a chance to get hired after your graduation. You have an advantage since you already work in the company for a while and make some connections there. See this post about how I got my job offer after my thesis.

Besides, your thesis experience in a company will also make your CV looks good . You can request the company to give you a reference letter for future job search.

Read also: How To Write Your Cover Letter in Germany (+ English Example!)

How to find thesis opportunities with companies?

Basically, it is the same process as when you are looking for a permanent job. Here are some of the ways:

Apply online

You can find thesis offers in different job portals or directly on the career page of the companies’ websites. If you are curious about the compensation that you may get, check out my post about salary in Germany . Below are some of the portals that I used:

– Gehalt.de 

– Jobs.de

– Monster.de 

– LinkedIn 

– Xing  

It is quite common that some companies participate in job fairs to advertise their companies and find potential employees. These job fairs sometimes take place in universities. Each company has its own booth and it is a great chance for students to ask any questions relating to the companies and job positions. You can also ask around in the job fairs for any thesis opportunities.

Through an internship

I had an internship semester right before my thesis semester. During my internship, I made connection with different people in the company and asked about any thesis opportunities. I had an advantage since I knew the people and had some understanding of the business already through my internship. And this was how I got my thesis contract afterward.

How to generate a thesis topic by yourself in a company?

Let’s say you are doing an internship in a company now and you would like to write a thesis for this company afterward. How easy it is to get a thesis topic in the company depends a lot on your field. For example, if you study in a technical field like engineering, the company may have some thesis topics available already that you can just pick from.

However, if you are in a general business field like me, there may not be as many topics available in the company. What if you really want to write a thesis in the company, but they tell you that they have no thesis topic available?

Instead of waiting for the company to give you a topic, it is better to be proactive and suggest a topic by yourself. Think of a topic and suggest this to the company to see if they are interested. At least this was what I did. Below are some tips on how you can generate a topic for the company:

Research online or ask your classmates

Let’s say you study supply chain management. To get some ideas, you can research online to see what kind of thesis topics are out there. Besides, if your classmates are writing theses for other companies, you can also ask them what topics they are writing about and see if this topic applies to your company as well. The point here is not to pick a topic you find online or from your classmates. But it is more to give you an idea of what a potential thesis topic in your field is. This can help you to generate ideas for yourself which are also potentially interesting for your company.

Networking in your company

During your internship, you should try to network as much as possible. Networking should not be limited to the team you are working for, but also to other teams in the company. Tell the people that you are searching for a thesis opportunity and ask if they need help on any topic. The more connection you have, the better your chance is to get a thesis contract.

Think about what is your company’s interest

Companies like proactive students. You should be there to help the employees to solve problems, rather than to create more work for the employees. So, instead of begging people for a topic, you should be proactive and tell the people why you think writing on a certain topic is beneficial for the company. During your internship, you should already have some understanding of the business. Do you see a gap somewhere? Should any processes be improved?

For example, let’s say you are working in a local real estate company that is growing rapidly. Do you know if the company has a plan to expand internationally as well? If yes, which countries make sense for them to expand? What about expanding in Austria? How is the real estate market in Austria? What factors should the company consider for this expansion?

Another example: your company has recently acquired another company. Can you write a thesis regarding the acquisition? How does it affect the work and the employees? What should the company consider to have a smooth transition? What has the company done and how effective is the process?

These are just some hypothetical examples. You should think from your company’s perspective on what kind of topics can be interesting for them. If you don’t have an idea, start with networking and talk to as many people as possible in your company. Ask them what they do in their daily jobs and what kind of improvement they would like to see in their tasks/company. It may help you to think of a topic which is helpful for the people.

Improve your technical knowledge

Companies like practical and useful tools. The best is that you can create a tool that can improve their daily process. If you study in general business like me, you will probably think that “developing a tool” is too complicated and it is something for the technicians.

This is not completely true. For example, a tool can be as simple as an excel macro. I did not know anything about macro before. During my internship, I bought a book to learn about it because I know this can be beneficial for my thesis or future jobs. It never hurts to learn one more technical skill.

Some companies use enterprise resource planning systems for their operation. During your internship, you should try to learn the system as good as you can. This knowledge will be very helpful in case you want to do data analysis or develop a tool for your thesis.

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Have you written your thesis in a company? Leave a comment below to share your experience!

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4 Replies to “Thesis in Germany – Tips to write your thesis at a company”

Its informative blog, thanks.

Glad that you like it. Hope it helps you!

Many thanks for practical tips! Now I have much more clear picture of how I can organize my thesis at a company.

Thanks for your comment! I am glad to hear that my article helped you 🙂

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While Sandel argues that pursuing perfection through genetic engineering would decrease our sense of humility, he claims that the sense of solidarity we would lose is also important.

This thesis summarizes several points in Sandel’s argument, but it does not make a claim about how we should understand his argument. A reader who read Sandel’s argument would not also need to read an essay based on this descriptive thesis.  

Broad thesis (arguable, but difficult to support with evidence) 

Michael Sandel’s arguments about genetic engineering do not take into consideration all the relevant issues.

This is an arguable claim because it would be possible to argue against it by saying that Michael Sandel’s arguments do take all of the relevant issues into consideration. But the claim is too broad. Because the thesis does not specify which “issues” it is focused on—or why it matters if they are considered—readers won’t know what the rest of the essay will argue, and the writer won’t know what to focus on. If there is a particular issue that Sandel does not address, then a more specific version of the thesis would include that issue—hand an explanation of why it is important.  

Arguable thesis with analytical claim 

While Sandel argues persuasively that our instinct to “remake” (54) ourselves into something ever more perfect is a problem, his belief that we can always draw a line between what is medically necessary and what makes us simply “better than well” (51) is less convincing.

This is an arguable analytical claim. To argue for this claim, the essay writer will need to show how evidence from the article itself points to this interpretation. It’s also a reasonable scope for a thesis because it can be supported with evidence available in the text and is neither too broad nor too narrow.  

Arguable thesis with normative claim 

Given Sandel’s argument against genetic enhancement, we should not allow parents to decide on using Human Growth Hormone for their children.

This thesis tells us what we should do about a particular issue discussed in Sandel’s article, but it does not tell us how we should understand Sandel’s argument.  

Questions to ask about your thesis 

• Is the thesis truly arguable? Does it speak to a genuine dilemma in the source, or would most readers automatically agree with it?  
• Is the thesis too obvious? Again, would most or all readers agree with it without needing to see your argument?  
• Is the thesis complex enough to require a whole essay's worth of argument?  
• Is the thesis supportable with evidence from the text rather than with generalizations or outside research?  
• Would anyone want to read a paper in which this thesis was developed? That is, can you explain what this paper is adding to our understanding of a problem, question, or topic?
• picture_as_pdf Thesis

Business Dissertation Topics

2020 was a year of drastic change, with many businesses shut down by the pandemic. However 2021-22 onwards promises rapid economic growth, as business activity sharply expands. So, to help you out we’ve provided a selection of free and original business dissertation topics, suitable for both Master’s and Bachelor’s degree dissertations. These topics cover a large range of subjects within the business discipline, so you are sure to find one suited to your own interests. Each of these topics will allow you to produce an original and ambitious dissertation that will contribute to the existing knowledge of your subject area. So, if you’ve been searching far and wide for a great business dissertation topic, look no further!

Global Politics and Global Business Dissertation Topics

Global strategy for business dissertation topics, technology and innovation management business dissertation topics, corporate social responsibility business dissertation topics, international human resource management dissertation topics, management of international change dissertation topics, leadership and innovation business dissertation topics, globalisation and strategy business dissertation topics.

This is one of the most important aspects of international business as it examines the connection between global politics and global business. It looks at some of the most important factors, institutions, and processes that affect international business and studies the political environment of business, which has been particularly volatile over the last five years.

• Evaluating the performance of global business teams within multinational corporations: the test of an intervening process model.
• How does Corporate Governance affect internationalisation, globalisation and the performance of firms?
• What sorts of themes and images might create trans-cultural resonance and dissonance within an international classroom comprised of diverse nationalities and cultural backgrounds?
• Can production for global markets help business groups to mobilise collectively? Under what conditions does globalisation enable the private sector to develop independent organisational bases and create effective relationships with the state?
• How different patterns of business-government relations affect processes of industrial upgrading: A case study of emerging economies.
• How do multinational organisations tackle the growing complexity of managing themselves in light of the rise to significant power of non-governmental organisations?
• A look at the effect that Brexit is likely to have on British businesses, especially the average small and medium enterprise (SME).
• How will Brexit impact on the regulatory burden of large business and corporations in the United Kingdom and Europe?
• Business-Government relations within a contingency theory framework: strategy, structure, fit, and performance.
• What is the meaning and process of globalisation and how does it impact the way in which business teams work together?
• In the aftermath of the Covid-19 crisis, is globalisation still going to be a key market driver?
• Global strategy and local implementation: Examining how multinational corporations apply Corporate Governance in China.
• How will firms investing in China manage the political undercurrents, as talk increases of a new Cold War between the West and China?
• What factors affect multinational corporations’ choice of corporate political strategy? Examining the influence of perceived regulatory pressure on company’s political strategies.
• Using a legitimacy perspective to examine how firms entering the Chinese market manage political risk.
• A critical examination of the potential implications of Brexit for UK firms’ EU-based supply chain.
• Brexit and foreign direct investment into the UK: An examination of the potential impact on new venture start-ups in the UK.

Global business strategy focuses on understanding the main strategic issues that organisations face when they operate as a global business. Specifically, the issues relate to three areas: understanding global strategic analysis, formulating a global strategy, and developing sources of competitive advantage in a given company.

• What are the risks and benefits of an International Joint Venture?
• How should a business strategy be developed to expand a business in an international market?
• A comparative study of Mergers and Acquisitions within the Aviation sector: Case study of Qatar Airways’ joint venture with the International Airlines Group.
• A research on the exit strategy of foreign venture capital investment in international private business sector.
• What are the business strategies and key success factors of Financial Holding Companies in the international environment?
• How does an organisation benefit from an effective vendor management strategy?
• Why are some vendor relationships more successful than others?
• Developing an effective framework for knowledge sharing and utilisation in global project teams.
• Can entrepreneurship be utilised as an effective management strategy within a business unit?
• What effects will the consumers’ increasing use of the online channel to fashion shopping have on the strategies used by UK clothing retailers?
• An assessment of sustainable competitive advantage within the UK DIY multiple market sector.
• Develop your own definition of logistics, that you think reflects how logistics is evolving and explain why you think it is appropriate for today and the next decade.
• A study of the problems of managing international collaboration in the military aero-engine business.
• New possibilities in logistics and supply chain management provided by Big Data: examining the birth and growth of supply chain analytics.
• Designing a closed-loop supply chain for improving sustainability of global business practices.
• Developing a strategy for winning in the Indian market: A case study of Suzuki Motor Corporation.

These topics consider the ways in which business firms develop and implement technology as a strategy and integrate technological and innovative capabilities in support of their business operations. These topics mainly investigate how technology has revolutionised the business environment causing disruption, new opportunities and challenges for firms to deal with.

• A study of how business operations have improved as a result of innovation: Are they converging towards one universal approach?
• What are the market challenges experienced by new UK mobile telecommunication companies?
• How will 5G technology impact on the growth of digital consumer markets in the UK?
• How does online branding provide competitive advantage in the digital era: a study of the consumer electronics industry?
• A study into how ICT integration has transformed procurement of goods and services.
• Building virtual dominions – A comparative study of mergers, acquisitions and strategic alliances in e-commerce: case studies of Amazon.com and eBay.
• What are the technological factors surrounding the relationship between organisational growth and performance?
• A study into the role of online marketing in creating global supply chain networks.
• A study into how organisations suffer the negative effects of modern day technology.
• What are the main factors impacting on the success of online branding for corporations?
• Assessing the role of social media in global branding: cases of Facebook, Instagram and Twitter.
• Exploring the impact of technology on CRM operations within call centres in the UK and analyse the factors that affect the well-being of the employee?
• A study into the opportunities of implementing an e-HR system: Case of British Energy.
• A study into how companies influence technology and innovation within suppliers: Case of Apple.
• Assessing technology diffusion models among online shoppers in the UK.
• Business process reengineering and the challenges facing airlines, a critical study of the factors influencing Saudi Airlines’ BPR initiatives.
• What are the barriers to successful/profitable e-commerce deployment in government organisations?
• Comparing and contrasting government e-commerce portals with private ones such as eBay and Amazon: which offers the better user experience and business outcomes?
• How has integration of technology into HR improved organisational efficiency?
• What is the impact of technology on FMCG industry towards meeting consumer demands in the UK market?
• Assessing the role of innovation towards creation of new opportunities for SMEs in the UK.
• What determinant factors influence integration of technology in the Supply Chain Management (SCM) sector.

Governments, activists and the media have become adept at holding companies to account for the social consequences of their actions. In response, corporate social responsibility has emerged as an inescapable priority for business leaders in every country. The fact is many prevailing approaches to CSR are quite disconnected from strategy. Business should treat CSR as something central to their strategy and hence contribute as a core competence for many organisations. These topics evaluate how business can utilise CSR practices to enhance opportunities for organisational success.

• How does Corporate Social Responsibility impact on customer loyalty?
• What is the role of staff training in developing and executing CSR skills?
• What are the key strategic decisions facing companies in order to improve their performance in Corporate Social Responsibility?
• Does Corporate Social Responsibility enhance corporate reputation? A case study of Tesco.
• What are the challenges facing ethical businesses in the UK for moving to the mainstream?
• How can businesses gain advantage from adopting CSR practices with respect to climate change?
• A study into the impact of green and lean practices on organisational performance.
• How have environmental policies transformed CSR practices within organisations: Case of BAT.
• What are the effects of CSR on sustainability: Case of Coca Cola.
• How will multinational organisations deal with the growing emphasis on Corporate Social Responsibility (CSR) in large markets like Germany and India?
• To what extent will CSR be sacrificed for greater economic growth in the aftermath of the Coronavirus pandemic?
• How can firms successfully make Corporate Social Responsibility operable in the modern corporate environment?
• Is there a relationship between diversity and Corporate Social Responsibility, what is its contribution to organisational performance?
• What is the impact of CSR on brand equity: Case study of Toyota UK?
• How does CSR impact on organisational performance?
• CSR and societal expectations: A case study of Unilever.

International Human Resource Management refers to activities that are designed to support organisations in managing human resources at an international level so that competitive advantage can be maintained at both the national and international level. The subject area includes understanding of culture factors, both in terms of beliefs and attitudes of international employees and in relation to international employment legislation. Studying the area provides insights into the way that corporate HR functions can contribute to international business strategy and build functional knowledge of the main developments in the management of expatriates and other forms of international management. Changing perspectives are crucial as more and more organisations operate on a global basis and have head offices in a home country and operational sites in host nations. Functionally this can involve expatriates but increasingly includes high usage of virtual technology to create links between home and host country operational sites. The following topics are an indication of key areas of current interest in the field.

• What are the benefits and challenges of inter-cultural team working in virtual environments and how these teams influence competitive advantage.
• Virtual working environments became something of a norm during the pandemic. Will this apply to home countries of international corporations as well?
• What are the bases of employee commitment in terms of affective, normative and calculative commitment in a global multi-national?
• What are the effects of organisational transition on employee commitment in large multinational companies?
• How do mergers impact on employee motivation and commitment, and how can any fallout be managed?
• How can cultural differences in international collaborative projects be managed?
• Can job-swaps between international workers improve inter-cultural working in multi-national organisations?
• What is the relationship between the three components of commitment to organisational change and the perceived success of an organisational change?
• What effect will the UK’s decision to leave the EU have on economic migrants, and how can this be managed by IHRM practices and polices?
• How will Brexit impact on British workers in the EU, and to what extent can this be managed by IHRM practices and policies?
• How does one manage employee commitment in the not-for-profit sector across different national cultures?
• Using models of Strategic Human Resource Management assess and appraise how BAE Systems is achieving strategy through effective people management practices.
• What are the main factors that affect employee retention at international call centres?
• What are the most effective practices for working a unique Human Resource policy across multiple divisions of large diversified companies?
• A study of the constantly changing global business environment and how effective human resource planning enables organisations to achieve their strategic objectives.
• What effect does the Brexit decision and subsequent negotiations have on the management of EU operational sites by UK based companies?
• What is the role and value of effective IHRM strategic thinking to effective negotiation of joint ventures between the UK and BRIC countries?
• Can IHRM be effective in delivering culturally appropriate work-life balance and flexible working patterns for multi-national firms?

Change, at the organisational level is vital for continued innovation and retention of competitive advantage. Therefore, understanding the different aspects of this topic is vital in creating awareness of existing views and practices for implementing and managing successful change, particularly at the international level. This topic area is therefore focused on the what, why and how involving managing change in contemporary organisations and social systems in general, and how they may impact on the effectiveness of change. In particular, it examines the issues and dilemmas facing those managing change, as well as the skills required for successful adaptation and evolution, especially in an international context.

• What internal and external factors have the greatest impact on employees in cross-national mergers and acquisitions?
• Managing change across multi-cultural teams through technology and virtual project management: The impact of social understanding and use of digital media.
• What are the biggest changes in home working practises going to be following Coronavirus, and what impact will they have on employee retention?
• Managing change: Developing a framework that links intended strategies and unanticipated outcomes.
• Employee adjustment during organisational change: The role of organisational level and occupation.
• How can employee motivation levels be sustained during organizational restructuring?
• Success of a Product Lifecycle Management Implementation – an investigation into the electronics manufacturing industry.
• How power works through managing emotion in organisational change: emotion management as power.
• How can the measurement of levels of work stress in individuals employed in an organisation undergoing change benefit it?
• Encouraging gender equality across international firms – what role can change management approaches take in supporting increased female representation in traditionally masculine firms?
• Managing change in Asian business – A comparison between Chinese-educated and English-educated Chinese entrepreneurs in Singapore.
• What is the impact of feedback during organisational culture change: a case study of a financial firm?
• Stakeholder Communication and Transformational Change: A case study in the use of a proprietary change management system.
• What effect is there on levels of resistance and conflict when organisational change is lead by a servant or spiritual leader?
• How social media can facilitate acceptance of change in international organisations.
• Soft skills are not enough: Why change management approaches also need strong project management planning to be successful.
• What are the key project management skills needed to execute a major change in the working culture of an organization?

Innovation has become a primary force driving the growth, performance, and valuation of companies. However, sometimes there is a wide gap between the aspirations of executives to innovate and their ability to execute. Many companies make the mistake of trying to spur innovation by turning to unreliable best practices, and to organisational structures and processes. Moreover, executives who focus on stimulating and supporting innovation by their employees can promote and sustain it with the current talent and resources more effectively than they could by using other incentives. This area focuses on innovation at the individual level and at the group level within organisations.

• What are the effects of team innovation and leadership clarity in organisations? A health care case study.
• Does socio-cultural context moderate the relationship of leadership with top-management influence on innovation?
• What are the effects of leadership style and team process on performance and innovation in functionally heterogeneous teams?
• An exploratory study of leadership, organisational culture and organisational innovativeness in a sample of non-profit organisations.
• Is there a difference in leadership style between profit and non-organisations, and what are the reasons for this?
• How do business leaders see their role in enabling innovation in large organisations?
• Transformation or transactional? The role of leadership in supporting individual-level creativity within organisations.
• How exactly do we put leadership and innovation together? How does a company lead in a way that generates innovation?
• What are the key factors required for a creative organisation? How are barriers to implementing these factors overcome?
• Organising for team creativity: Creating an organisational system for harvesting ideas for leadership and innovation.
• What is the nature and role of leadership in three ideal types of public management innovation: politically-led, organisational turnarounds and bottom-up innovations?
• How is leadership different in the engineering function? An assessment of Airbus UK?
• What are the behavioural and personality correlations of transactional and transformational leadership?
• What is the relationship between leadership style and creativity? Systematically reviewing the literature.
• From managing to enabling innovation: Leaders’ facilitating innovation through cultural change.
• The role of leaders in balancing creativity and standardisation in the firm.

Globalisation is a complex trend, encompassing many forces and many effects. Globalisation has revolutionised the global market as Multinational Enterprises renew their strategies to attain competitive edge. These topics evaluate different strategies adopted by business firms to uniquely position themselves in the global market.

• The analysis of suitability and applicability of Porter’s Generic Strategies in the light of emerging business trends and an unpredictable operating environment post-pandemic.
• Does globalisation have a future in the aftermath of the Coronavirus pandemic?
• What is the significance of ICT integration as a business strategy?
• How globalisation has broken trade barriers and its impact on trade tariffs: the case of BRIC countries.
• What current strategies are in place for businesses to meet dynamic consumer demands?
• To what extent is consumer demand shaped by corporate innovation? A comparative study of Apple and Samsung.
• Assessing the impact of globalisation on UK businesses operating on both international and local levels.
• Does Brexit signal a rollback in globalisation in the UK and Europe?
• An examination of empowerment, conflict and corporate vision as factors in developing global business strategies for multinational firms.
• What are the transformational strategies adopted by companies in the globalisation era?
• How have countries changed their trade policies in the face of new global market challenges?
• A study into the FDI strategies used by UK multinational companies: case study of Vodafone.
• Investigating the role of strategic alliances in creating global supply chain networks.
• Assessing the impact of internationalisation strategies on multinational corporations: case study Tullow Oil.

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Let us help you kickstart your excelerate journey, michelle’s experience with writing her thesis with a company.

Meet the former Master student Michelle.

Michelle finished her Master’s degree at Aalborg University in Sustainable Design. She is an excellent example of why you should write your thesis in collaboration with a company.

Watch the video to hear about Michelle’s experience with writing her thesis in collaboration with Gladsaxe Municipality.

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Why you should collaborate with a company on your thesis

Having a limited network can easily be a limitation for you in the transition to a full-time dream job when you finish your studies. And as a student, your network and connection to the business world is often times limited.

There can be many reasons for your narrow experience and network within your specific field. Perhaps you have not prioritized working a job relevant to your studies or maybe just not have had the opportunity.

Your lack of a professional network makes it difficult for you to get in touch with the right companies and people – whether that be in the hopes of landing a thesis collaboration or perhaps a future dream job. This is exactly why you should kickstart your career by collaborating with an interesting thesis company when writing your Bachelor or Master thesis.

At Excelerate, you can forget all about the problem of a limited professional network. Our platform helps you get in touch with interesting companies within your field of study – completely free of charge.

Writing your thesis project with a company kickstarts your career

The best way you can get access to the right companies and business world as a student is by building a bridge already before you finish your studies. A great way to do so is by writing your thesis project with a relevant company. A company you could imagine yourself working after you graduate. At Excelerate we make this possible.

A company project collaboration means that you get a smooth transition from student to a full-time employee. At the same time, you give yourself the opportunity to land a dream job directly after your studies. So you don’t end up in a position you’re overqualified for or don’t fit in.

On the Excelerate platform you get to collaborate with a company interested in the same research and thesis topics as you. You will be working closely together with the company on-site for the months you are writing your thesis.

The direct contact and interaction with the company and employees gives you exciting career opportunities within the company. If it’s a good match you are most likely offered a job at the in the company after your collaboration ends.

Who knows – maybe your dream job will end up being in the company where you wrote your bachelor or master’s thesis?

A company thesis collaboration increases your chances of employment

The majority of companies in Denmark hire graduates in a full-time position if they have previously collaborated with the student. This could for example be a student job, an internship, or a bachelor or master thesis collaboration.

In other words, this means that you, as a soon-to-be graduate, significantly increase your chances of being employed in a full-time position if you already know the company from your time as a student.

In fact, it is the case that every fifth full-time employment of a recent graduate in Denmark takes place as a result of a bachelor’s or master’s thesis collaboration. A statistic we at Excelerate do everything for you to be a part of.

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Find thesis collaboration with a company, faq – thesis collaborations through excelerate.

Find frequently asked questions and answers about thesis collaborations and Excelerate or reach out to us at: [email protected] .

Yes! Regardless of which university in Denmark you study at you can find a thesis collaboration through Excelerate. Find more information about thesis collaborations in Denmark at your university below: – Thesis collaborations for CBS students – Thesis collaborations for ITU students – Thesis collaborations for KU students – Thesis collaborations for DTU students – Thesis collaborations for AAU students

Upload your project proposal on Excelerate and we match you with relevant companies in your industry and research area. Thesis companies will contact you directly through Excelerate if they are interested in a collaboration. Find thesis companies here .

This is a difficult question to answer as it can vary greatly. It can take a day, a week, or a month. It can take one day, one week, or one month. It depends on when in the semester you start searching for a company and also when you have set the start date of the project collaboration.

Companies contact you based on your study profile and your project proposal. So make an effort. Why should the company choose you? Why is your project exciting? What does the company get out of the collaboration? It is about convincing the company that it is you and your project that they should collaborate with.

Yes! And it is actually important that you invite your study group members to your project proposal. You invite your fellow students to your project presentation at the last step in the creation. You can also add more members to your already uploaded project. Go to your thesis topic > “members” > add emails on your study group member. All your study profiles are visible to companies on Excelerate.

At the first meeting with the company, you will have the opportunity to discuss the formalities and the terms of your thesis collaboration. This way, both your and the company’s expectations are met. If you have specific requirements and interests in the thesis collaboration, let the company know to meet your needs and avoid misunderstanding. Find career tips and guidance on the Excelerate career blog .

Yes! Excelerate collaborates with a number of companies that have thesis positions in Copenhagen, Greater Copenhagen, and the surrounding area. You can find both Bachelor and Master thesis collaborations in Copenhagen on Excelerate

Yes. Excelerate helps you to meet companies and find project collaborations on your bachelor’s or master’s degree that many times leads to a job offer at the company after the collaboration ends. Whether it is a part-time or full-time job offer.

Excelerate means when someone succeeds at something so quickly, they excelerate. The meaning of Excelerate comes from the combination of the words “Excel” and “Accelerate”. Accelerate means “to move faster” or “to gain speed”. The word accelerate is especially used to explain when a moving object, e.g., a vehicle, begins to move more quickly or at a faster pace (than planned). Excel means “to be superior to” or “surpass in accomplishment or achievement”. The word Excel is used to explain when someone or something is exceptionally good at or proficient in an activity or subject.

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Join our thesis workshop and be inspired by Excelerate and Novo Nordisk employees to kickstart your thesis writing and find thesis collaboration opportunities.

How to Write a Bachelor’s Thesis: A Step-by-Step Guide

The bachelor’s degree is an important milestone in your academic life, and creating a successful bachelor’s thesis is an essential part of this process.

Although it can be a challenge, with a structured approach and a clear timetable, a well-researched, informed, and organized bachelor’s thesis can be created.

In this article, we explain how to write a bachelor’s thesis.

11 Facts About Bachelor’s Theses

• The average length of a bachelor’s thesis is about 30-60 pages.
• Most bachelor’s theses are written in the field of economics.
• The average processing time for a bachelor’s thesis is 3-6 months.
• Typically, bachelor’s theses are supervised by a professor or lecturer.
• Most bachelor’s theses are still written and submitted on paper.
• A bachelor’s thesis is always written within the framework of a study program and is an important part of the degree completion.
• The topic selection for a bachelor’s thesis is usually free, as long as it falls within the field of study.
• Adherence to citation rules and source references is an important part of a bachelor’s thesis.
• Submission of a bachelor’s thesis is usually combined with an oral examination.
• The bachelor’s thesis is the first longer scientific work that a student writes during their studies and therefore represents an important hurdle.
• In 2021, approximately 260,000 students achieved their bachelor’s degree.

Scientific Formulations in Minutes Seconds

11 Tips for Academic Writing (Bachelor’s Theses)

• Start your bachelor’s thesis early to have enough time for research, writing, and revision.
• Choose an interesting and relevant topic that fits well with your field of study.
• Create a detailed work plan to keep track of your steps and deadlines.
• Use trustworthy and current sources to underpin your work.
• Write clearly and precisely, avoid using unnecessarily complicated sentences.
• Use a consistent citation style and pay attention to the correct source citation.
• Logically structure your bachelor’s thesis and ensure that the common thread is recognizable.
• Revise and polish your work multiple times to ensure that it is free from spelling and grammar errors.
• Have your work read by others and seek feedback to recognize areas for improvement.
• Consider publishing your bachelor’s thesis to make it accessible to others and to present your work.
• Have your text scientifically rephrased by Mimir. Sample input : Potatoes are healthy… ➔ Result : Potatoes are rich in vitamins and minerals and can contribute to a balanced diet.

The Process of Writing a Bachelor’s Thesis: Step by Step Guide

The writing process of a bachelor’s thesis is a challenge for many students. In this section, we give an overview of the most important steps and tips to successfully master the process.

• Determine the topic of the bachelor’s thesis and discuss it with the supervisor.
• Conduct comprehensive research and collect relevant sources.
• Create an outline and divide the topic into individual sections.
• Write the main part of the paper by processing and summarizing the insights gained from the research.
• Compose the concluding part, summarizing the main findings of the work and outlining possible further steps or implications.
• Proofread the work and check for formal requirements.
• Submit and defend the bachelor’s thesis.

Choosing a Topic: How to Find the Perfect Topic for Your Bachelor’s Thesis

The first step in creating a bachelor’s thesis is selecting the topic. It’s important that your topic is specific and answers a clear research question. If your topic is too general, it will be harder to achieve meaningful results.

Why is the topic important?

An interesting and relevant topic not only captivates your readers but also gives you the motivation to successfully complete the work.

The topic of your bachelor’s thesis is crucial for the success of your work.

A difficult or boring topic, on the other hand, can lead to you finding the writing process frustrating and ultimately not successfully completing the work. Therefore, it’s important to think carefully about which topic you choose for your bachelor’s thesis.

If you have difficulty finding a topic, you can turn to your supervisors and present your ideas to them.

Research & Study: The Right Way to the Perfect Bachelor’s Thesis

Once the topic is set, it’s time to collect the necessary information. This can be done by searching through libraries and databases, reading specialist literature, and interviewing experts. It’s important to carefully organize and document the collected information so that it’s easily accessible when writing the work.

It’s also important that your sources are current, as research and opinions in your subject area are constantly changing.

Possible Sources

• Academic Publications
• Professional Journals
• Reputable Websites (you should consult your supervisor beforehand)

Structure: Setup and Organization of the Bachelor Thesis

It is important to have a clear structure for your bachelor thesis. This should include an introduction, a main part, and a conclusion. Within the main part, you can divide your arguments into different sections. This helps you to structure your thought process and ensure a smooth and logical flow.

Introduction

• Summary of the research thesis
• Definition of the main terms
• Explanation of the research question and area of interest
• Conduct literature research
• Develop arguments and hypotheses
• Draw conclusions and results
• Cite sources
• Summary of the results
• Comparison of hypotheses and results
• Explanation of the implications of the results
• Recommendations for further research

Writing: Tips and Tricks for the Writing Process

After you have completed your research and established your structure, it is time to write.

It is important that you write your work in simple, academic German/English.

Avoid using too many technical terms and ensure that each sentence conveys a clear thought.

Compose a clear introduction that explains your topic and presents your argumentation. In the main part of your work, you should provide your arguments and examples to prove your thesis. Make sure that your arguments are logical and understandable.

• Write a simple and clear introduction
• Compose the main part of your work
• Ensure that each sentence conveys a clear thought
• Provide your arguments and examples to prove your thesis
• Ensure logical and understandable argumentation
• Avoid too many technical terms
• Avoid vague formulations
• Avoid subjective opinions

Tip: Let Mimir formulate your bullet point ( Example input : Running is great ➔ Result (1/3) : Running is a healthy and effective form of physical activity that can contribute to improving cardiovascular fitness, mobility, and mental health.)

Formatting: How to Properly Format Your Bachelor Thesis

It is important that you adhere to your university’s guidelines when formatting your bachelor thesis. Check the requirements for margins, line spacing, font size, and font type prescribed by your university.

It is also important to format your work consistently to achieve a professional look.

• Adhere to your university’s guidelines
• Check margins, line spacing, font size, and font type
• Consistently format your work
• Create a professional layout

Citing and Referencing: Rules for Citing and Referencing in the Bachelor Thesis

When referring to the ideas of other authors in your work, it is important to cite and reference them correctly. There are various citation styles you can use, but most universities use the Harvard or APA style.

Make sure to properly cite and reference all sources you refer to, to avoid plagiarism.

• Use the Harvard or APA style
• Cite and reference all sources you refer to
• Avoid plagiarism

Proofreading: Error Sources and Tips for a Flawless Bachelor Thesis

After you have written your bachelor thesis, it is important to thoroughly review it. Check the content for correct grammar, spelling, and structure. Also ensure that your arguments are clear and logical and that your statements are supported by your research.

It is important to proofread and edit your work several times. Make sure to correct all spelling and grammar errors so that your work looks professional.

• Read your work aloud to detect errors in grammar, sentence structure, and pronunciation.
• Use a dictionary or an online proofreading program to find errors in spelling and punctuation.
• Have someone else read your work and ask for feedback to gain additional perspectives and suggestions for improvement.
• Carefully review and revise your work to improve its quality and content. This can be done by adding examples, removing unnecessary information, or refining arguments.

Tip: Have your text checked by Mimir (Unscientific words, gender conformity, and more…)

Submission: How to Safely Submit and Defend Your Bachelor Thesis

Writing a bachelor thesis can be a challenging task, but if you follow the steps mentioned above, you will complete your work in a professional manner.

Don’t forget to adhere to the guidelines of your university.

Once you have reviewed and revised your bachelor’s thesis, it’s time to submit it. Make sure your work meets the requirements of your examiner and contains the correct information. If possible, have a friend or family member review it before you submit it.

Earning a bachelor’s degree is a great achievement, and creating a successful bachelor’s thesis is an essential part of this process. Remember, choosing a topic, conducting research, and writing a bachelor’s thesis can be a laborious process. However, if you have a clear schedule and follow the steps mentioned above, you can create a well-researched, informed, and organized bachelor’s thesis.

And last but not least: Congratulations!

Two Practical Examples of the Process

To better understand the steps and tips mentioned above, here are two examples from different academic areas:

• A psychology student writes a bachelor’s thesis on the effects of social media on the mental health of adolescents. She chooses this topic because it combines her personal interest and her expertise in psychology. She gathers information by reading textbooks and conducting interviews with adolescents and experts. She creates an outline consisting of an introduction, three main chapters, and a conclusion, and writes her paper accordingly. She makes sure to use quotes and references and to adhere to the APA formatting requirements. Finally, she carefully corrects her work and has it read by her teacher and a fellow student for improvement suggestions.
• A computer science student writes a bachelor’s thesis on the development of a new algorithm for machine learning. He chooses this topic because it reflects his expertise in computer science and his curiosity about new technologies. He gathers information by reading academic articles and communicating with other experts in his field. He creates an outline consisting of an introduction, three main chapters, a section on results, and a conclusion, and writes his paper accordingly. He makes sure to use citations and references and to adhere to the IEEE formatting requirements. Finally, he carefully corrects his work and has it read by his supervisor and a reviewer from a professional journal for improvement suggestions.

Frequently Asked Questions

How do you start writing a bachelor’s thesis.

Before you start writing your bachelor’s thesis, you should first plan the topic and structure of the paper. This also includes researching relevant sources and creating an outline. Once you have an overview of the structure of the paper, you can start writing.

How quickly can you write a bachelor’s thesis?

The duration of writing a bachelor’s thesis can vary greatly and depends on various factors, such as the complexity of the topic, the size of the paper, and the time spent on research. However, you should generally plan several weeks or even months for the actual writing of a bachelor’s thesis.

How do you properly write a bachelor’s thesis?

1. Start by selecting an interesting and relevant topic for your bachelor’s thesis. 2. Create a clear and detailed research plan that outlines the goals, methods, and timeline for your work. 3. Gather comprehensive and reliable sources to support your arguments and substantiate your theses. 4. Compose a clear and structured introduction that highlights the topic and significance of your work. 5. Develop your arguments in the main chapters of your bachelor’s thesis and use examples and evidence to support your statements. 6. Conclude your findings and conclusion in a conclusive and detailed section that summarizes the significance and implications of your work. 7. Thoroughly correct and revise your bachelor’s thesis to ensure it is logical, coherent, and error-free.

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Bachelor Thesis Examples | Business Administration, Psychology and more

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Finished Theses

Dept. VII: Information Systems I

This is a list of finished theses written at the Chair of Information Systems I

Analysis-oriented data management for software test management in cross-company automotive development projects - a case study at the Dr. Ing. h. c. F. Porsche AG Master Thesis 2022

Operational Design Domain for Autonomous Vehicles – an information needs analysis based on an analytics-based evaluation of weather data Master Thesis 2022

Data provision for artificial intelligence in small and medium-sized enterprises – results of a quali-tative study Bachelor Thesis 2022

Applications of an automatic detection of overlapping and covered objects – conceptual design and prototypical implementation based on a case study in the care sector Master Thesis 2022

Possible applications and capabilities of semantic data models in the early stages of the product development process using the example of the Robert Bosch GmbH Bachelor Thesis 2022

Development of a role model for designing IoT-ecosystems in a small and medium-sized enterprise environment Master Thesis 2022

Development of a role concept for the application of Robotic Process Automation in the insurance industry Master Thesis 2021

Maturity Levels for Machine Learning Competencies – An Exploration in small and medium Enterprises Master Thesis 2021

Information Requirements of Hydrogen Value Networks – Exploring Industrial Use Cases for Model Design Master Thesis 2021

Capability Mapping in the context of Enterprise Architecture Management – an exploration of the status quo in practice Bachelor Thesis 2021

Deep Learning-based classification of test images in manufacturing environments – development and evaluation of a solution concept Bachelor Thesis 2021

Digitalization of payment processes in trade fair industry - Effects of digitalization of payment methods on trade fair specific business processes and IT systems Master Thesis 2021

Quality Management in Additive Manufacturing - Requirements Elicitation for Information Systems to Ensure the Quality of Additively Manufactured Parts Bachelor Thesis 2021

Classifiers in direct marketing of banks - A case study at the Volksbank in der Ortenau eG Bachelor Thesis 2021

Information requirements analysis for self-service business intelligence & analytics systems – results of a single case study at global support STIHL Master Thesis 2021

Applying no-code artificial intelligence for the implementation of process improvements for medium-sized online retail enterprises Master Thesis 2021

Geometrical Deep Learning Applications in Sheet Metal Component Analysis - Development of a Criteria Catalogue on the case of the Optimate GmbH Master Thesis 2021

Business Potential of Machine Learning in the Assessment of Warranty and Goodwill Costs - Conceptual design and further development of departmental planning and forecasting processes based at the example of an automotive manufacturer Master Thesis 2021

Using artificial intelligence to analyse the photovoltaic potential of cities – a prototype-based exploration Master Thesis 2021

Analytical szenarios in a smart charging context – a qualtiative study with a prototypical implementation Master Thesis 2021

Information requirements analysis for analyzes in the context of the development of mechatronic systems – an indiviual case study at TRUMPF GmbH + Co.KG Master Thesis 2021

Conception of a model governance framework for advanced and predictive analytics – results of a qualitative study Master Thesis 2021

Robotic Process Automation for the automation of data quality management – a case study at the Lidl Stiftung & Co. KG Bachelor Thesis 2021

Development of a concept to identify maverick buying using a machine learning based approach – Results of a case study at the Robert Bosch GmbH Master Thesis 2020

Analytical applications in the context of interorganisational data-sharing in the domain of industrial manufacturing Master Thesis 2020

Classifiers in direct marketing of banks – a case study at the Volksbank in the Ortenau eG Bachelor Thesis 2020

Application of Machine Learning to detect Data Quality issues in the domain of Management Accounting Master Thesis 2020

Development of a governance concept for handling and analyzing poly-structured data in the banking industry Master Thesis 2020

Conception of a meta data management for integrated data lake/data warehouse systems Master Thesis 2020

Support of analysis-oriented business units by augmented analytics – a qualitative study Master Thesis 2020

Exploration of Requirements for a Reorganization of the Global Master Data Managementin Manufacturing and Sales at the Festo AG & Co. KG Master Thesis 2019

Data Virtualization in Business Intelligence Architectures Bachelor Thesis 2019

Business Potential and limitations of the application of natural language processing for the analysis of customer feedback – results from a case study at the Daimler AG Bachelor Thesis 2019

Deep Learning-oriented data architecture for visual inspection – a holistic solution for manufacturing environments Master Thesis 2019

 The business potential of supply chain spanning real-time track & trace solutions -  a case study at the TRUMPF GmbH & Co. KG Master Thesis 2019

Application of Natural Language processing and Text Mining methods for the analysis of customer feedback data - a case study at Daimler AG Bachelor Project 2019

Prototypical implementation of a Deep Learning System to classify test images in a manufacturing environment Bachelor Project 2019

Development of Enterprise Architectures using Archimate and the Open Group Architecture Framework Bachelor Thesis, 2019

Business potential of classification methods for an early warning system along the product development process Master Thesis, 2018

Application of methods from the area of analytics in mid-sized manufacturing companies -prerequisites, requirements, business potential Bachelor Thesis, 2018

Business lntelligence in the Supply Chain – Requirement analysis in automotove industry i n the context of supply chain management Bachelor Thesis, 2018

Quality Management in Additive Manufacturing – Identification of Requirements for the Additive Manufacturing Process to Ensure Component Quality Bachelor Thesis, 2018

Development of a concept for Data Mining in the field of Tracking and Tracing - Insights from an exploration of the Daimler AG supply chain Master Thesis , 2018

Data Governance in the Context of Big Data – Approaches, Chances and Models Bachelor Thesis, 2018

Use Cases for Data Virtualization in Business Intelligence and Analytics Bachelor Thesis, 2018

Data Virtualization for Business Intelligence And Analytics  – Decision Criteria for the Use of Data Virtualization Bachelor Thesis, 2018

Agile Cloud Business and Analytics platform in the supplier management of the automotive industry Master Thesis , 2018

Business potential and realization options for the enrichment of customer data with external, polystructured data for marketing analyses  – results of a case study at the Daimler TSS GmbH Master Thesis , 2018

Consequences of applying Serverless Cloud Computing on Microservice Architectures and Software Quality - a prototpyical implementation and evaluation Master Thesis , 2018

Specification of end-user-focused Advanced Analytics solutions  – Development of a process model based on a case study at Data & Analytics Mercedes-Benz Cars Master Thesis , 2018

Advanced Analytics for defect prediction in advanced manufacturing processes Master Thesis , 2018

Expert systems – status, trends, challenges Master Thesis , 2018

Control of cyber-physical Production Systems  – Semantic Modelling of a concept to support coordiantion of Multi Agent Systems based on Distributed Ledger Technology Master Thesis , 2018

IT based feedback of field data to product development – a qualitative study Master Thesis , 2017

Conception of a Cognitive Dialogue System  – An Online Customer Support Service in the Automotive Industry based on IBM Watson Technology Master Thesis , 2017

Business potential of classification methods for an early warning system along the product development process Master Thesis , 2017

Introducing Enterprise Architecture Management in small and medium sized businesses – Design and Evaltution of guidelines Bachelor Thesis, 2017

Simulation in the context of Industrie 4.0  – Realisation of non-deterministric characteristics of cyberphysical systems in simulation models and tools Bachelor Thesis, 2017

Data quality in the fault elimination process  – An analysis at Mercedes-Benz Cars Master Thesis , 2017

Data Exchange along the product development process  – Potentials of AutomationML to control cyber-physical systems Master Thesis , 2017

Smart Products and Business Models – An Exploratory Maturity Level Analysis of Smart Products as a Foundation for Business Models within the Internet of Things Master Thesis , 2017

Optical Algorithms for Additive Manufacturing – Development of a Software Architecture to Support Quality Assurance of Additive Manufactured Components Bachelor Thesis, 2017

Data Mining in the context of Predictive Maintenance – Developing a concept based on an industrial use case Master Thesis, 2017

ldentification of Digital Value Drivers for Designing New Business Models – An Exploration of lnternet-of-Things-based Application Scenarios Master Thesis, 2017

Augmented Reality in the context of Smart Factory – Identification of Augmented Reality-based approaches for manufacturing enterprises Bachelor Thesis, 2017

Business Capabilities for digitalization and integration – An empiric inquiry concerning small and medium-sized companies of the industrial sector Master Thesis, 2017

Industrie 4.0 – Developing a competence-based approach to overcome challenges Master Thesis, 2017

Augmented Reality within Smart Factory Approaches Bachelor final project, 2017

Optical Algorithms for Quality Assurance in Additive Manufacturing Bachelor final project, 2017

Application of Advanced Analytics Methods for the All-time Prediction of Slow-moving Spare Parts - Development and Evaluation of a Model for the Automotive Industry Master Thesis, 2017

Agile analysis-oriented data management in big-data environments – A qualitative study on applications, business potential, and solution concepts Master Thesis, 2017

Department-spanning analyses in industry 4.0 scenarios for business model innovations in automotive manufacturing  – A case study at Volkswagen Master Thesis, 2017

The role of model-based analysis systems for for analysis-systems for applicant management. Development and test of an evaluation concept Bachelor Thesis, 2017

The role of expert systems in the context of Business Intelligence and Analytics Bachelor final project, 2017

Potential applications of blockchain technology for business data management Bachelor final project, 2017

Root cause analyses in additive manufacturing processes  – development of a prototype Bachelor final project, 2017

Application of methods from the area of analytics in mid-sized manufacturing companies  – prerequisites, requirements, business potential Bachelor final project, 2017

Data Virtualization in the context of the Internet of Things – A comparison of software tools Bachelor final project, 2017

Cloud-based Business Intelligence and Analytics solutions in the context of Industry 4.0: An exploration of potential applications in the manufacturing industry Master Thesis, 2017

Alternatives for Data Mining in der Cloud  – Development and test of a concept for the selection and evaluation Bachelor Thesis,2017

Design of a Small Factory Unit for a customized production in the context of Industrie 4.0 – an exploration Master Thesis, 2017

The Internet of things in various application domains  –   A comparing literature survey Diploma Thesis, 2016

Impact of sensors on data and information quality – An exploration Bachelor Thesis,2016

Conception of a planning and control system for the calculation of Kanban loops at the Robert Bosch GmbH Master Thesis, 2016

Implications of IoT Products on industrial enterprises – An empirical study Master Thesis, 2016

Design of an IT-based concept to support the flow of goods in the receiving department of medium-sized companies using Gaugler & Lutz OHG as an example Master Thesis, 2016

Portfolio-based selection of Industrie 4.0 projects in single piece production – A case study with Käfer Werkzeugbau GmbH Bachelor Thesis, 2016

Design of a concept for ETL-processes to analyze machine data – A case study with Gaugler & Lutz OHG Bachelor Thesis, 2016

Development of an IT-based concept for supporting the technical customer service of a machine tool manufacturer – Examplary shown at TRUMPF GmbH + Co. KG Master Thesis, 2016

Connected products: Exploration of potentials and challenges towards digital twins Bachelor Thesis, 2016

Investigation on requirements and effects of Customer Co-Creation to customize industrial products in the context of Industry 4.0 Bachelor Thesis, 2016

Data analysis systems for quality management in the automotive sector – Development of a concept using the example of Daimler AG Bachelor Thesis, 2016

An Exploration of the IT-Architecture in Additive Manufacturing Bachelor Thesis, 2016

Applications of neural networks for business analytics  – Results of a protypical validation Bachelor Thesis, 2016

Integration of smart sensors into a Cloud-based analysis environments  – Conclusions from a prototypical exploration Bachelor Thesis, 2016

Requirements for the application of a lambda architecture for the analysis of streaming data Bachelor Thesis, 2016

Hybrid Cloud-based analytics and reporting platforms for a benchmarking solution: A case study at the Horváth & Partners GmbH Bachelor Thesis, 2016

Cloud based analysis of smart sensor data for Internet of Things applications  – A prototypical evaluation Bachelor final project, 2016

Business Intelligence strategies in the context of Industry 4.0. Conclusions from a case study at the Robert Bosch GmbH Bachelor Thesis, 2016

Neural Networks for the identification of opportunities and challenges in business indicator data Bachelor final project, 2016

New business models for industry 4.0-approaches across enterprise borders – devel-opment of a concept for differentiation, analysis, and evaluation Diploma Thesis, 2016

The Internet of Things in several application areask – A comparing literature survey Diploma Thesis, 2016

The Internet of Things in different application domains – A comparative literature review Bachelor final project, 2016

Data Warehouse and Big Data platforms for an analysis-oriented data management – Development of a scenario- and criteria-based evaluation concept Master Thesis, 2016

Tools for Data Scientists / Data Analysts Diploma Thesis, 2016

Conception of an Enterprise Architecture Management Framework for IT  – And Management Consulting within the automotive sector Master Thesis, 2015

IT-supported value creation in the context of Industry 4.0 – Conclusions of a scenario analysis based on expert interviews Master Thesis, 2015

Sectoral and Structural Analysis of Additive Manufacturing Service Providers Bachelor Thesis, 2015

Exploration of possibilities to optimize business processes using web analytics on product-related websites in the B2C market Bachelor Thesis, 2015

Tool support for the analysis of project portfolios – concept development and prototypical implementation Bachelor Thesis, 2015

Visual Analytics – Approaches, Tools, business-oriented application scenarios Bachelor Thesis, 2015

Development of a business intelligence based concept for the supply of information to improve the decision support in the fault elimination process  – with respect to quality relevant needs for action Master Thesis, 2015

Concept development for documenting IT-Requirements and – Specifications in cooperation of automobile manufacturers - exemplary shown on a cooperation of Daimler AG Master Thesis, 2015

Development and Prototyping of an EV-Fleet Management Support Concept, illustrated at the example of the Frauenhofer IAO Master Thesis, 2015

Sales forecast with structured and unstructured data Bachelor final project, 2015

Development and evaluation of an IT-based concept for supporting order processing – An experimental analysis based on a simulation game Bachelor Thesis, 2015

Development of a concept to support EAM benchmarking Master Thesis, 2015

Development of a conception for the automated distribution of production orders in discrete parts manufacturing Master Thesis, 2015

Enterprise Architecture Management in SME – Relevant components and their realisation - an empirical study Bachelor Thesis, 2015

Status of ICT in the context of Industry 4.0 – An empirical study Bachelor Thesis (finished) Mayer, M. 2014 Establishing a requirements specification for an IT based system to support the auditor qualification and approval process - illustrated at the case of DEKRA Certification Group Bachelor final project, 2014

Collection, analysis, and distribution of smart meter data in Germany – A qualitative study Diploma Thesis, 2014

Conception and evaluation of an architecture for identity and rights government in fragmented supply chains  – represented using the exaple of motor industry Master Thesis, 2013

• For Businesses

Bachelor Theses

The central concept behind the thesis is choosing a specific and practical problem and solving it with the knowledge the student has acquired during their studies.

Theses that have reached grades 90% or higher will be published here in regular intervals. By special requests of some students, their theses will be withheld for a certain time period (5 years max.) and will be published after that. 

Acceptance of AI by hospitality professionals - Mauritio Maria Ernst Lux ( abstract ) ( full text )

Understanding Consumer Behavior of Purchase Intention on OTT Streaming Services Against Digital Piracy - Claudia Mak ( abstract ) ( full text )

The Impact of Veganism on Destination Choice - Anna Schuhmann ( abstract ) ( full text )

Climate Change Impact on the US Real Estate Market; with Particular Examination of the Sea Level Rise - Christian Kadletz ( abstract ) ( full text )

The Influence of Music Festivals on Young Adult’s Mental Well-Being - Alexia Wilmink ( abstract ) ( full text )

Influence of Meat Alternatives Usages on Customer Hotel Choice - Haram Kim ( abstract ) ( full text )

Food Waste in the Hospitality Industry: How food waste mitigation affects customer’s intention to visit - Cheuk Hay Harry Chan ( abstract ) ( full text )

How Should a Metaverse be Designed to Attract Consumers Going for a Virtual Vacation? - Tianhao Xu ( abstract ) ( full text )

Website Service Quality Investigation of a Medium Sized Tour Operator in the case of Senior Travelers - Julia Moser ( abstract ) ( full text )

Emotionally-Induced Digital Music Streaming Behaviors: A Look into the Emotional Drivers of Consumer Decision-Making in Song Selection - Ian Brandenburg ( abstract ) ( full text )

TikTok and Virality: Exploring emotional triggers through trending content as a branding marketing tool - Nina Gogl ( abstract ) ( full text )

Dark Tourism: Understanding the Attraction to Death A Case Study on the Paris Catacombs - Leo Weis ( abstract ) ( full text )

Comparison Between the Marketing Strategies of Luxury Fashion and Luxury Hospitality Industry in Hong Kong - Leung Ka Seem, Vanessa ( abstract ) ( full text )

The Impact of COVID-19 on Travelers’ Destination Choice in Austria - Sabrina Kind ( abstract ) ( full text )

The Theory of Organizational Socialization and its Effect on Voluntary Employee Turnover: A critical incidents approach - Franziska Reichl ( abstract ) ( full text )

Influences of Night Shifts on Employee’s Mental Health in Hospitality - Abeer Juma ( abstract ) ( full text )

The Identification of Key ‘Green Industry’ Standards to Formulate a Catalogue for the International Hotel Industry - Fabian Flohr ( abstract ) ( full text )

Shaping the Guest Experience: How Personalized Services Improve Customer Satisfaction in Luxury Hotels and Create a Competitive Advantage - Carlotta Böhme ( abstract ) ( full text )

Employer Branding as a Tool to Facilitate Employee Retention - Richard Kummrov ( abstract ) ( full text )

The Country-of-Origin Effect in Airline Branding and its Impact on Booking Intentions - Julien David Behringer ( abstract ) ( full text )

The Role of Immerse Technology in the Hospitality and Tourism Industry - Donika Viqa ( abstract ) ( full text )

Sustainable Practices of Viennese City-centre and Outskirts Hotels - Beatrice Martinolli D’Arcy ( abstract ) ( full text )

The Impact of Influencer Marketing on Destination Choice - Florence Scholtes ( abstract ) ( full text )

How Can Business Process Automation Prepare Hotels to Increase Productivity in A Growing Digital World? - Felix Ferdinand Fuhrken ( abstract ) ( full text )

Observing the Significance of Digital Transformations in Post-Pandemic Hospitality - Samuel Theodore Humphrey Daniels ( abstract ) ( full text )

Tripadvisor's Influence on Customers' Booking Intentions in 5 Star Hotels - Alina Katharina Wehner ( abstract ) ( full text )

The Impact of Perceived Sustainability on Blockchain Adoption in the Hospitality Industry - Margarita Drozdova ( abstract ) ( full text )

Investigating the Drivers of Hotel Preferences Toward Minimalist Hotels - Sau Ching Chung ( abstract ) ( full text )

The Influence of Organizational Structures on Talent Development And Retention - Kay Gustav Dieckmann ( abstract ) ( full text )

How Different Aspects of Social Media Review Influence Staycation in Hong Kong - Luk Hei Yu, Rachel ( abstract ) ( full text )

Redifining the Idea of Luxory in the Hospitality Industry - Nora Grattoni ( abstract ) ( full text )

The Change of Customer Behavior and its Impact on Hotel Sustainability Management - Boya Zhang ( abstract ) ( full text )

Social Media Marketing and Gastronomic Tourism: the case of luxury restaurants in Italy - Giovanni Chizzolini ( abstract ) ( full text )

Assessing the Optimal Implementation of Artificial Intelligence Within the Hotel Industry for Generation Y - Jennifer Flöck ( abstract ) ( full text )

An Ecological-Economic Analysis of Allotment Gardens in Vienna from a Degrowth Perspective - Marie Greiner ( abstract ) ( full text )

The Challenges and Benefits of Implementing Virtual Reality and Augmented Reality in the Hotel Industry - Anna Elisabeth Thelen ( abstract ) ( full text )

The Impact of Different Leadership Styles on Employees’ Motivation and Workplace Satisfaction in the Financial Sector - Melanie Lechner ( abstract ) ( full text )

The influence of sustainable event management practices on consumers’ word-of-mouth and visit intention in the music event industry - Rada Assenova Kopreva ( abstract ) ( full text )

Are Attractions the Main Influencing Factor for Motivating Tourists to Travel to Dubai? - Donny de Wijs ( abstract ) ( full text )

Motivations and Intentions for Engaging in Dark Tourism - Isabel Jarl ( abstract ) ( full text )

The Role of Different Brand Collaborations on Influencers’ Trustworthiness in the Tourism Industry - Nina Rössler ( abstract ) ( full text )

The Impact of Gender Diversity in Leadership Positions in Asian Countries - Yan Wing Ng ( abstract ) ( full text )

The Long-Term Implications of the COVID-19 Pandemic on the Aviation Industry - Melánia Hudáková ( abstract ) ( full text )

Travel for Physical and Mental Health Improvement: Discovering the new concept of prescriptive health tourism - Nina Müller ( abstract ) ( full text )

Generational Differences in Using Social Media for Destination Choice - Lara Schischlik ( abstract ) ( full text )

Business Process Redesign in the Context of Quality Improvement Practices: Process modeling for the future state of a business process in the F&B department of a five-star hotel in Vienna - Soroush Golchini ( abstract ) ( full text )

The Shift in Significance of Hotel Choice and Satisfaction Attributes during the Covid-19 Pandemic in Respect of Changes made in the Hotel Industry  - Andre Schimanov ( abstract ) ( full text )

The Contribution of Influencers to Hotel Consumers' Decision-Making - Ka Wai Cartier Mok ( abstract ) ( full text )

The Role of Artificial Influencers in Tourism Marketing - Lara Schaffler ( abstract ) ( full text )

Social Media as a Promotional Strategy for Boutique Hotels - Felix Sung Chiu Ngui ( abstract ) ( full text )

How Movies influence the Destination Choice of Travellers - Sandra Smoliner ( abstract ) ( full text )

The Role of Travelling for Well-Being in Life Satisfaction - Darina Pashkovska ( abstract ) ( full text )

Identification of Motivation Strategies in Order to reduce Turnover in the Hospitality Industry - Markus Andre ( abstract ) ( full text )

Visiting Death and Life: tourists' motivation for engaging in dark tourism - Kathrin Gauß ( abstract ) ( full text )

Understanding the Impact of the #MeToo Movement on Leadership and Corporate Culture, with Regards to Female Inclusion and Value of Voices - Sara Praeceptor ( abstract ) ( full text )

The Impact of Perceived Talent Management Practice on Turnover Intention of Hotel Employee s - Tsz Ki Yau ( abstract ) ( full text )

The Main Drivers of Employee Retention: the case of Viennese luxury hotels - Jennifer Yanyu Hu ( abstract ) ( full text )

The Abolition of the Roaming Charges and its Effects on Tourist's Experience - Nadine Feigl ( abstract ) ( full text )

How popular culture influences Asia tourism trends within 10 years (especially in China and Korea)? - Wing Lam Venus Chow ( abstract ) ( full text )

The Role of Venture Capital in the Travel and Tourism Industry - Jan Alexander Jedlinski ( full text )

Motivational Differences among Millennial Participants and Non-Participants of Guided Coach Tours - Raphaela Böck ( abstract ) ( full text )

The Impact of the “Salzburg Festival” on Salzburg’s Tourism Based on the Three Pillars of Sustainability - Francesca Baratta-Dragono ( abstract ) ( full text )

The Phenomenon of Dental Tourism: The Case Study of Hungary - Anna Margit Gergely ( abstract ) ( full text )

Environmental and socio-cultural impacts of small-scale open-air festivals - Anthi Koumoutsea ( abstract ) ( full text )

The Impact of the Film Industry on Tourism - Andrea Zurdo Vara ( abstract ) ( full text )

Host Perceptions of Sociocultural Impacts of Tourism. The case of London, UK - Nina Jankovic ( full text )

Residents' Perspective on Overtourism in Vienna - Lara Maria Schmuck ( full text )

The Influence of Irregular Shifts on Stress Levels and the Human Psyche - Theresa Messerer ( full text )

Strategies to Cope with Climate Change in the Alpine Tourism Industry: The case of Zell am See-Kaprun - Lisa Unterganschnigg ( abstract ) ( full text )

Drivers of World War II Tourism: What motivations and factors attract tourists to WW2 sites - Karl Friedrich Thaler ( full text )

A Comparison Between Different Destination Image Measurement Constructs - Aboud Shahad ( abstract ) ( full text )

Eco-tourism for Youths in Austria - Katharina Strand ( full text )

Finding Women's Happiness in Hospitality: case study on how women feel at the beginning of their careers - Ruxandra Mihaela Baba ( full text )

Fighting Turnover: What do Viennese 5* hotels have to say about this? - Mengyuan Geng ( abstract ) ( full text )

To what extent do cultural differences diversify Tourism & Travel behavior and motivations? - Yannicka Thomas ( abstract ) ( full text )

Psychological Influences of Organizational Culture on Young Employees at Upscale Hotels - Kathatina Rakic ( abstract ) ( full text )

Impacts of Mass Tourism and Communication on the Image of a Destination: The Case of Barcelona - Paulin Heinrich ( abstract ) ( full text )

The Impacts of Terrorism on Tourism in the EU - Alexander Meindl ( abstract ) ( full text )

Chatbots as an Approach for a Faster Enquiry Handling Process in the Service Industry - Alina Weissensteiner ( abstract ) ( full text )

Understanding the Influence of Movie Production on DMO Strategies: the Case of "Game of Thrones" series in European Destinations - Johanna Schlenk ( abstract ) ( full text )

Development of Eco-Tourism in Third World Countries - Anastasiia Zraichikova ( full text )

Hotel Review Platform Comparison: A case study of the 25hours Hotel at MuseumsQuartier in Vienna - Sophie Paiker ( abstract ) ( full text )

Key Value Drivers for Sustainable Restaurant Business Models  – Robert Suga ( abstract ) ( full text )

Evaluation of Personnel’s Brand Involvement in a Private University Setting: The case of MODUL University Vienna – Katharina Reichmann ( abstract ) ( full text )

`Greenwashing`: deceptive Business Claims of Ecological-Friendly Marketing Strategies of Different Airlines in the Star Alliance Group – Hannah Kermer ( abstract ) ( full text )

Generation Y travelers' Hotel Consideration: The impact of travel mode and reference room price – Louisa von Oertzen ( abstract ) ( full text )

Employed Technological Trends for Enhancing the Tourist Experience in Vienna: A benchmark approach - Isabella Postl ( abstract ) ( full text )

Vienna Calling, Vienna Controlling: Crowd Management Dealing with Visitor Growth – Yasmin Taga ( abstract ) ( full text )

The Motivations of Airbnb Hosts and the Effects on their Lives - Ludmila Tibulschi ( abstract ) ( full text )

Comparison of Forecasting Methods for Stock Prices of Consumer Electronics Market - Selin Üzelgecici ( abstract ) ( full text )

Analyzing the Potential for Developing Luxury Tourism in Bulgaria - Katrin Malcheva ( abstract ) ( full text )

An Exploratory Analysis of the Barriers to Implementation of the Revenue Management in Upscale Hotel Restaurants in Vienna - Iryna Andrukh ( full text )

Training and Security in the Aviation Industry - Ines Prinz ( full text )

Examining the Interplay of Socio- and Economic Factors on the Financial Effects of Student Loans in Europe - David Kilian ( abstract ) ( full text )

The role of sound in audiovisual advertisements in prompting anger and its effects on brand image and purchase intention - Kathrin Zeller ( abstract ) ( full text )

The Contribution of Instagram to the Popularity and Promotion of Music Artists - Anna Lashmanova ( abstract ) ( full text )

Consumers’ Perception of Greenwashing in the Food Industry - Anna Maria Erhardt ( abstract ) ( full text )

The Development of Sustainable Construction in the European Union: Exploring Benefits and Challenges - Gregor Aichbichler ( abstract ) ( full text )

Workplace Motivators in Millennials and Generation Z: An Austrian and South African Perspective - Linda Vallant ( abstract ) ( full text )

An Investigation into Email Marketing Success: What Drives Recipient Engagement? - Raghda Albattal ( abstract ) ( full text )

Factors that Impact European Tourists’ Choices on Mode of Transportation - Kristi Miha ( abstract ) ( full text )

Implications of Hyperinflation on Economic Activities: The example of the Former Yugoslavia - Nevena Panić ( abstract ) ( full text )

End Consumers’ Perceptions of Blockchain-Enabled Traceability Systems in the Food Industry - Nikol Xheli ( abstract ) ( full text )

Exploring Innovative Financing Strategies for Illicit Flows: A Study of Current Trends and Implications - Younis Allosh ( abstract ) ( full te xt )

The Integration of Contemporary African Art into Western Auction Houses - Lena Frank ( abstract ) ( full text )

The Growing Relevance of Social Media Marketing and Augmented Reality in the Premium Residential Real Estate Market - Clara Sophie Pabinger ( abstract ) ( full text )

The Development of the Viennese Wirtshaus through the Commercialization of Veganism - Nikola Konstantin Stupar ( abstract ) ( full text )

The Contribution of New Technologies in Increasing Persuasion of Social Media Marketing - Jiafen Zhan ( abstract ) ( full text )

The Emergence of Alternative Workspaces in Redefining the Future of Work: A Qualitative Study - Angelika Leiler ( abstract ) ( full text )

Connection of Innovative Strategies and Technologies with the Interests of Different Stakeholders: A Case Study of Ukrainian Small and Medium-Sized Enterprises in Main Sectors - Roksolana Hrodzitska ( abstract ) ( full text )

The Implications of Universal Basic Income for Higher Education in Austria - Sandro E. Mangold ( abstract ) ( full text )

Social Media and its effects on adolescents’ mental health - Neza Susnik ( abstract ) ( full text )

Agile Project Management Methods and Techniques and their Influence on Start-ups - Viktor Georgiev ( abstract ) ( full text )

The Impact of Music on Athletes’ Motivation - Petra Dragičević ( abstract ) ( full text )

The Contribution of Instagram to Increasing Customer Engagement of Austrian-based Food and Beverage Startups - Victoria Klein ( abstract ) ( full text )

Effects of Influencer Marketing in the Cryptocurrency Sector - Matteo Bertoletti ( abstract ) ( full text )

The Development of Employer Branding in the hotel industry through new media - Lea Weichselbaumer ( abstract ) ( full text )

Netflix's Machine Learning: The correlation between film selection based on tailored thumbnails and genre preference - Emily Viola Brunner ( abstract ) ( full text )

The Impact of Transformational Leadership and Organizational Culture on CSR - Ariana Vorobeva ( abstract ) ( full text )

The Impact of Non-Fungible Tokens on Collectors and Artists - Paul Laurenz Kapl ( abstract ) ( full text )

The Socioeconomic Impacts of COVID-19 on the Manufacturing Industry in Vietnam - Carl Becker ( abstract ) ( full text )

The Role of Intermediaries in the Energy Transition Process of Companies in Vienna. The Example of klimaaktiv  - Klara Losert ( abstract ) ( full text )

The Effects of Customer Feedback on the Intrinsic Motivation of Employees within the Restaurant Industry - Tristan Ganahl ( abstract ) ( full text )

Co-Branding between Luxury and Mass Brands: its influence on consumers’ purchase intention - Eszter Schmidt ( abstract ) ( full text )

Examining the Factors that affect Housing Affordability in London - Beatrice Maier ( abstract ) ( full text )

Industrial Policy Options for a Post-Pandemic Global Economy - Anastasiia Solomakha ( abstract ) ( full text )

Passenger Intentions Toward the Use of Self-Service Technologies in the Air Transport Industry - Noel Demko ( abstract ) ( full text )

Examining Ethiopia’s Socioeconomic Development since 2010: An Examination of Development Strategies - Charlotte Haskamp ( abstract ) ( full text )

Examining the Consequences of Social Media Use on People’s Wellbeing - Szabolcs Olah ( abstract ) ( full text )

Data Analysis and Prediction with Medical Data and the Resulting Opportunities for Companies in the Medical Industry On the basis of an example analysis - Paul Zeileis ( abstract ) ( full text )

Exploring Innovative Financing Strategies for Illicit Flows: A Study of Current Trends and Implications - Younis Allosh ( abstract ) ( full text )

The Impact of Micro Influencer Marketing on Brand Image - Charlize Diehl ( abstract ) ( full text )

Consumers' Responses to Various Corporate Strategies aiming to cope with Ethical Failures in Companies - Lucia Klepetková ( abstract ) ( full text )

The Contribution of Generational Diversity to Employee’s Work Satisfaction - Stefanie Repnik ( abstract ) ( full text )

Gender Barrier: A Qualitative Approach to Gender Issues Present in Social and Work Environments - Seyed Amirhesam Pishnamazi ( abstract ) ( full text )

The Impact of Influencer Marketing on Brand Image and Brand’s Trustworthiness in the Fashion Industry - Valeriya Savyak ( abstract ) ( full text )

Can Digital Currencies Serve as an Everyday Means of Payment in Commerce? - Alexander Pink ( abstract ) ( full text )

Evolution of Cryptocurrency: Changes in the Use and Consumers’ Demands for Digital Transactions - Sahil Raza ( abstract ) ( full text )

The Impact of Covid-19 on Sponsor Agreements in Football in the Balkan Region - Milos Milojevic ( abstract ) ( full text )

Factors Influencing GenZ´s Intention to Purchase an Electric Vehicle - Fabio L. Santana Stork ( abstract ) ( full text )

Differences In Expectations And Demands on Leadership Between Students And Full-Time Employees - Moritz Schweitzer ( abstract ) ( full text )

The Relevance of Destination Placements in Movies for Tourism in Slovenia - Sara Siftar ( abstract ) ( full text )

To What Extent Do Health And Environmental Attitudes Influence The Purchase Behaviour Of Organic Food - Maximilian Knauer ( abstract ) ( full text )

What is the Role of Customer Centricity in Traditional Banks? - Ivan Ananiev ( abstract ) ( full text )

Different Leadership Styles and Their Impact on Generation Z's Employee Motivation - Katarina Nikolic ( abstract ) ( full text )

The Use Of Foreign Language On Product Packaging - Chih-Chi Luo ( abstract ) ( full text )

The Impact of Non-Fungible Tokens (NFTs) on Investment Choices in the Art Market - Laurids Walkensteiner ( abstract ) ( full text )

How the Floor Plan Layout of a Casino can Improve Customer Relations and Revenue for the Central and Eastern European Market - Nico Weissengruber ( abstract ) ( full text )

The Effect of the Covid-19 Pandemic on Hotel Supply Chains in Vienna - Lukas Kriegler ( abstract ) ( full text )

The Contribution of Transformational Leadership in Developing Intrinsic Motivation and Creativity of Employees - Eleonore Rupprecht ( abstract ) ( full text )

The Financial Effects of Sustainable Strategies in the Austrian Construction Industry - Felix Rametsteiner ( abstract ) ( full text )

The Development of Augmented Reality in the Retail Sector during the Covid-19 Pandemic - Milena Deenichina ( abstract ) ( full text )

Drivers of Investment Intention in Cryptocurrencies: Before and during COVID-19 - Mona Rotim ( abstract ) ( full text )

Factors Contributing to Brand Alliances Success - Gabriela Damyanova ( abstract ) ( full text )

The Influence of Health and Taste Claims in Consumer Perception of Food Products and Purchasing Intentions - Lauren Kelly ( abstract ) ( full text )

The Impact of Product Placements on Brand Attitude - Katharina Vilimsky ( abstract ) ( full text )

To What Extent do Health and Environmental Attitudes Influence the Purchase Behaviour of Organic Food - Maximilian Knauer ( abstract ) ( full text )

Gen Z’s Capacity for Leadership - William Burelli ( abstract ) ( full text )

Factors That Contribute to E-Loyalty in an Online Furniture Retailing Business - Nikolaus Huainigg ( abstract ) ( full text )

Which Budgets are Needed to Successfully Compete in the First and Second Professional Football Level in Austria? Is it Realistic for First Vienna FC to Play at the Second or First Level in Austria ? - Floris van Zaanen ( abstract ) ( full text )

The Underrepresentation of Women in Austrian Leadership Positions - Viktoria Julia Heinzl ( abstract ) ( full text )

Hotel Clustering & Sustainability: A Comparative Case Study of European Eco-certified Clustered and Unclustered Hotels - Eleonora Peruzzi ( abstract ) ( full text )

The Impact of Blockchain Technology on Hotel Booking Systems - Michael Katschnig ( abstract ) ( full text )

The Influence of Entrepreneurial Innovation on the Economic Development of Bulgaria - Daniela Ilieva ( abstract ) ( full text )

TripAdvisor reviews vs. Instagram posts: influence on consumer restaurant choice from Viennese perception -   Isidora Radujkovic ( abstract ) ( full text )

The Integration of the Republic of Albania in the European Union Economy: the case of the banking system of Albania - Ardita Bendo ( abstract ) ( full text )

Online VS. Offline shopping, impact of Covid-19 on the digitalization process in Austria - Maximilian Matz ( abstract ) ( full text )

Vertically Integrated Companies in Luxembourg: A case study on the organic grocery market - Rick Walentiny ( abstract ) ( full text )

The Influence of Emotional Customer Reviews on Perceived Usefulness, Credibility, and Booking Intention - Violetta Mucha ( abstract ) ( full text )

The Impact of the Covid-19 Pandemic on the Viennese Luxury Hotel Industry - Maximilian Strobl ( abstract ) ( full text )

Long-Term Effect of COVID-19 Outbreak on Consumer Behavior and Online Retail in the United Kingdom - Fedor Volchkov ( abstract ) ( full text )

Factors Consumers Consider When Purchasing Eyeglasses - Julian Tallier ( abstract ) ( full tex t )

Profiling Some Central and Eastern European Craft Beer Breweries through their Branding Strategies - Albert Andras ( abstract ) ( full text )

The Effects of Artificial Intelligence in the Future Economy - In Hong Kim ( abstract ) ( full text )

The Impact of Social Media Marketing on Customers´ Purchasing Intention in the Cosmetics Industry - Laura Höfer ( abstract ) ( full text )

Traditional VS. Virtual Banks in Ukraine: is there a pendulum swing happening impart due to COVID-19 - Maxim Zemtsov ( abstract ) ( full text )

A Research Study of how Equal Employment Opportunities are Practiced in Azerbaijan: A comparison look at local and international companies - Rashid Sadikhov ( abstract ) ( full text )

The Success Factors in Social Media Marketing in Start-Ups and Small and Medium Enterprises - Eva Johanna Vipavc ( abstract ) ( full text )

COVID-19 Country Comparison - The economic impact of the crisis management in Austria and Sweden - Roxelane Schön ( abstract ) ( full text )

The effects of the Covid-19 crisis on climate change mitigation and adaptation measures: The case study of Tyrolian holiday hotels - Julia Pulai ( abstract ) ( full text )

The Applicability of Austrian Support Measures during the COVID-19 crisis for Viennese Cafés - Linda Korak ( abstract ) ( full text )

Economic development in Slovakia during five cabinet ministers from 1998 until the present and its influence on SMEs - Soňa Cecília Hrivňáková ( abstract ) ( full text )

The Effect of Virtual Showrooms on The Watch Purchasing Process - Michaela Riedl & Kolja Heimberger ( abstract ) ( full text )

A Comparison of Consumers’ Perceptions of Sustainable Supply Chains Between the Luxury and the Fast Fashion Industry - Laura Ivaci ( abstract ) ( full text )

The Influence of Eco-Labels and their Diagnosticity on Credibility Perceptions, Consumer Trust and Visit Intentions in the Fashion Industry - Bertram Ponocny ( abstract ) ( full text )

A comparison between businesses and the general public when it comes to tax evasion and government fiscal policies. The case study of Albania  - Lorena Agalliu ( abstract ) ( full text )

Changing Cryptocurrency Perceptions: An Experimental Study - Evgenii Gorbunov ( abstract ) ( full text )

The Phenomenon of Consumer’s Showrooming behavior and what drives it  - Karapet Baghdasaryan ( full text )

The Role Of CSR with relation to Global Warming and its effects on Consumer Purchasing Behaviour in the fashion industry - Craig Leslie Pereira ( full text )

The Influence of Tradition on Consumer Behavior - Milica Jojic ( abstract ) ( full text )

Economic Development vs Debt Trap: Is China's involvement in East Africa's economy a front to take over the region for strategic purposes? A case study of Tanzania - Hamed Al Habsi ( abstract ) ( full text )

The Future Outlook regarding the Impact of Covid-19 Pandemic on Consumers' Food Purchase Behavior: A Case Study of Satu Mare, Romania - Marck Serban Pereni ( abstract ) ( full text )

Examining the Potential Benefits of the National Recovery and Resilience Plan on the Socioeconomic Systems of the Republic of Bulgaria - Sofia Rossen Jeliazkova ( abstract ) ( full text )

Successful Team Management in the Means of Increasing Team Performance and the Work Environment - Luis Eßmann ( abstract ) ( full text )

The Impact of Sustainability on SMEs and Company Valuation Methods to Measure Sustainable Development in SMEs - Paulina Rath ( abstract ) ( full text )

Social Perceptions of Women Executives at Work - Keisi Koni ( abstract ) ( full text )

What are Challenges Women face in the Workplace, especially in the Law Industry in France? - Chloé Staufer-Wierl ( abstract ) ( full text )

The Influence of the Role of Social Media on Generation Z's Choice to visit "Instagrammable Destinations" - Sebastian Janke ( abstract ) ( full text )

In what Way do Instagram Influencers impact the Promotion of Music Festivals among Millennials? - Josephine Nittel ( abstract ) ( full text )

What Start-Up Persona leads to Venture Capital Investment and why? - Denis Morozov ( full text )

The Role of Trust in Influencer Marketing when promoting two competing Brands - Anna Lechner ( abstract ) ( full text )

The NIS Law - a milestone for security standards - Larissa Reichl ( full text )

The Short Term and Medium Term Implications of the Brexit on the British Economy and its Industries - Isabelle Christin Sorf ( full text )

An Assessment of Trust in Blockchains and Bitcoin in Financial Applications - Hannah Nicole Griesmayr ( full text ) 

Investigating the Motivation of visiting a Dark Tourism Site - Ling Fung Hung ( abstract ) ( full text )

Can Fashion Retailers operate in a more socially and environmentally responsible Way, and which are the feasable approaches? - Mak Ho Sze ( abstract ) ( full text )

The Effects of Film-induced Tourism on the city of Dubrovnik from the Residents' Perception - Marlon Anthony Don Schmidt ( full text )

How does Economic Development affect Quality of Life in China and Taiwan in the past 40 Years - Pin Fei Huang ( abstract ) ( full text )

The Potential in Blockchain in Improving SME's Performance in Times of Crisis: the case of Slovenia - Zan Span ( abstract ) ( full text )

Impact of employee CSF in job satisfaction among developed and developing countries. A case study of Austria and Morocco - Karanfila Popovic ( abstract ) ( full text )

Exploring the Most Mentioned Factors of Why eSports has Grown so much in the Years of 2015 till 2020 - Lorenz Hirsch ( abstract ) ( full text )

The Effect of the European Corporate Green Bonds on Environmental Pollution - Gregor Potisk ( abstract ) ( full text )

Managing Intercultural Teams - Kristina Chaplik ( abstract ) ( full text )

Risk and Return of different Hedge Fund Strategies during the Financial Crisis 2008 - Jakob Kronawetter ( abstract ) ( full text )

The impact of blockchain technology on the music industry from the artists' perspective - Maximilian Kumptner ( abstract ) (full text)

Investment in Human Capital, in regard to the Direct Physical Work Environment, and its Effect on Productivity - Tara Shirepazazari ( abstract ) ( full text )

E-Invoicing in The Austrian Retail Sector: How to Increase Consumer Willingness to Adopt the New Technology - Daniel Mittheis ( full text )

Online versus offline grocery shopping: a segmentation approach - Richard Hinkelmann ( abstract ) ( full text )

Words decide what we eat - How sensory descriptive attributes on restaurant menus influence our food choice - Leonie Rocek ( abstract ) ( full text )

How employee satisfaction influences the attitudes towards innovation between Thailand and Austria - Patrizia Spiess ( abstract ) ( full text )

Outlier Detection, Explanation and Prediction: The influence of events on TV ratings - Sarah Fuchs ( abstract ) ( full text )

LGBTQ+ In Your Area - Dominique Dietz ( abstract ) ( full text )

The Impact of Generational Diversity on Organizational Culture within the Hotel Industry - Katharina Simic ( abstract ) ( full text )

How do Companies Benefit from Sponsoring an Event - Ariane Haager ( abstract ) ( full text )

An Assessment of Trust in Blockchain-based Assets and Technologies - Grigory Shkrbich ( abstract ) ( full text )

The Impact of Influencer Marketing in the Fitness Industry on Consumer's Trust - Rebecca Baranow ( abstract ) ( full text )

Responsible Gambling and the Communication to Customers through Casino Websites - Alexander Ullmann ( abstract ) ( full text )

The Performance of Impact Investing – a market comparison - Maximilian Schmerold ( abstract ) ( full text )

Trade Liberalization, The 2008 Food Price Crisis and The Philippines and Bangladesh's Efforts in Improving Food Security - Usman Abubakar ( abstract ) ( full text )

Internal Communication and Leadership: the effects on teams’ performances - Marcel Fassl ( abstract ) ( full text )

What makes a great Leader in the Hospitality Industry: the role of gender - Lucia Harbuláková ( abstract ) ( full text )

Service Quality in the Albanian Banking Sector - Aldi Ruli ( full text )

Gender Gap: Female Leader’s Perceptions in the Case of Austria - Katrin Schula ( abstract ) ( full text )

Implicit Patterns of Thoughts in Management in the Theoretic Methodic Field of Cognitive Framing - a cognitive discourse analysis of in-depth interviews - Martina Gragger ( abstract ) ( full text )

A Consumer Perspective on Shared Mobility Concepts: the case of GoUrban Vienna - Felix Painsi ( abstract ) ( full text )

Impact of Digitization and Web Technologies on Supply Chain Integration in Aviation MRO - Ivana Ivosevic ( full text )

Apple's iPhones in the Customer's Eyes: which features are the most important and what will the future bring? - Orsolya Schmidt ( abstract ) ( full text )

Marketing Tactics used by Early Stage Startups, an analysis of the Viennese startup scene  - Catharina Chalupa ( abstract ) ( full text )

Consumer Behavior of Female Millennials in the Case of Louis Vuitton: implications for Luxory Brand Management Practices  - Kristina Artner ( abstract ) ( full text )

Car Sharing as a new Dimension of Transportation among Millennials - Istvan Tamas Bito ( abstract ) ( full text )

Opinion Mining and Sentiment Analysis using Rapidminer - Parishek Singh Chauhan ( abstract ) ( full text )

Customer Relationship Management: analyzing differences of complaint management processes and procedures within the hotel environment: an investigation of differences between hotelgroups, individually/privately/family-owned hotels and non-classified lifestyle hotels within the luxury industry - Victoria Finger ( abstract ) ( full text )

Organizational Culture: A Link to High Performance – Nina Kollárová ( abstract ) ( full text )

How Does Search Advertisement Position Influence Readers' Awareness, Consideration and Willingness to Pay? – Fabian Kostrhon ( abstract ) ( full text )

Perception of the Service in Airlines: a comparison of Generation X and Generation Y – Diana Palnychenko ( abstract ) ( full text )

Human Resource Management in the Music Industry: Chances and Risks of New Platforms such as “SynchronStage” - Andreas Karall ( full text )

Pet Care Industry: Business Overview and Opportunities - Serena Ng ( abstract ) ( full text )

Identifying Product Values in the Corporate Sphere and Instilling these Values in Employees - Hubertus Kiesling ( abstract ) ( full text )

To What Extent Does Your Job Influence Your Overall Happiness? - Annika Lange ( abstract ) ( full text )

Change in Cultural Behaviour within the European Union, due to Impact of terroristic Activities and the Syrian refugee crisis, Case Study: “Brexit” - Markus Neubrand ( full text )

The role of Social Media in the Tourism Industry in Austria (How does Austria implement the social media to attract tourists?) - Liana Sabanaeva ( abstract ) ( full text )

Positive economic impact of a Free Trade Zone in the Dominican Republic - Thomas Wagner ( abstract ) ( full text )

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“MBS Outstanding Thesis” – The Best Final Papers of 2021

February 25, 2022

Last year, four further theses produced by our MBS graduates were selected for inclusion in ‘ MBS Outstanding Thesis’, a series of working papers. This blog article introduces the outstanding final papers in 2021.

Whether at bachelor’s or master’s level, a thesis is more than just the final step towards completing a degree: it can also make a significant intellectual contribution to academic and societal discourse. Students at Munich Business School are no exception, conducting high-level research as part of their theses. However, given that it is not usually possible to have these papers published in academic journals, Munich Business School’s Prof. Dr. Bartholomae launched a series of working papers entitled ‘MBS Outstanding Thesis’. In the fall of 2020, the first installment in the series recognized and published the master’s thesis of MBA graduate Jiaojiao Zhao .

At the start of the 2021/22 academic year, MBS asked its professors to put forward exceptional theses for inclusion in the series. Submissions not only required excellent grades but also had to exhibit innovative approaches and methods and provide novel insights. One bachelor’s and three master’s theses stood out in particular and have been awarded the designation “MBS Outstanding Thesis”. The authors hail from Europe, Asia and South America – the topics they covered are similarly diverse and as broad-based as the university’s curriculum.

Here’s an introduction to the four outstanding theses:

The Implementation of Socially Sustainable Supply Chains in the German Natural Stone Industry Using the Example of Trade with India

In her bachelor’s thesis, Eva Maria Fröhlich investigated the social sustainability of supply chains in one of the few industries for which the recently passed Supply Chain Act does not apply. Focusing on the trade with India and using qualitative research methods, the author examined which concrete criteria and implementation strategies of social sustainability are relevant and currently beeing applied in the natural stone industry. She established the importance of strengthening the implementation of cooperative strategies and which criteria should be taken into account beyond the avoidance of child labor. Furthermore, she identified which communication strategies can be used to raise awareness among end customers and which legislative measures could provide essential support for socially sustainable supply chains. Click here to read the full paper.

Case Study Concept for Microsoft to Support the Digital Transformation in German SMEs

Mauritius Freuding, who graduated from the master’s program in International Business , researched the needs of small and medium-sized enterprises in the field of cloud computing. During his analysis of cloud computing, he also found ways to make this complex topic comprehensible to people who are not domain experts. In addition, Freuding developed a method of outlining the benefits of cloud computing for small and medium-sized enterprises. Microsoft has since adopted Freuding’s method as its standard procedure for adapting cloud computing solutions to the needs of SMEs – a ringing endorsement of his innovative approach. Click here to read the full paper.

Esports Sponsorship Effectiveness on Brand Association and Purchase Intent

Yi-Chun Chen focused on this barely researched but highly topical field for her thesis as part of the MBA International Management program (the former name of the MBA program at MBS, renamed MBA General Management in 2019). She surveyed almost 400 Taiwanese gamers and analyzed the data she collected using structural equation modeling (SEM). The findings? Attitudes towards the sponsor, the suitability of the event-sponsor fit, and the sponsor’s involvement in activities had a significant influence on gamers’ association with the brand and their intention to purchase a product from the sponsor. Brand association also plays an important role in forecasting purchase intention. Based on these insights, Chen also developed a number of highly instructive recommendations for both marketing professionals and further research. Click here to read the full paper.

The Emergence of Green Bonds as Innovative Financial Instruments

For his final paper in the MBA General Management program , Nicolas Penuela carried out a bibliometric analysis of the rise of green bonds as innovative financial instruments. He examined a dataset of 98 academic articles on green bonds published between 2008 and 2020. Using a qualitative filtration process, the MBA graduate initially analyzed controversial topics cited most frequently in the articles. Then, using a piece of software called Biblioshiny , he identified trends and gaps in green bonds research and divided his findings into three chronological phases, which allowed him to demonstrate how published articles developed over time. Finally, Penuela put forward a dynamic template for analyzing journal articles to help (future) academics to familiarize themselves with this new yet rarely used research discipline. This highly innovative topic is currently gaining considerable momentum in the field of sustainability. Click here to read the full paper.

Munich Business School would like to congratulate its graduates on these outstanding pieces of work! An overview of all final papers in the ‘MBS Outstanding Thesis’ working paper series can be found here .

• Bachelor International Business
• Bachelor's Thesis
• Bibliometrics
• Cloud Computing
• Digital Transformation
• Final Thesis
• Green Bonds
• Master International Business
• Master's Thesis
• MBA General Management
• MBS Outstanding Thesis
• Natural Stone Industry
• Social Entrepreneurship
• Social Responsibility
• Social Sustainability
• Sports Business
• Sports Sponsoring
• Sustainability

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Topics Bachelor Thesis BWL

Exemplary topics, previous topics.

• Process mining data pre-processing using event log quality measures (Supervisor Fareed Zandkarimi)
• Studying organizational routines with process mining (Supervisor Fareed Zandkarimi)
• Process monitoring and simulation techniques in business analytics (Supervisor Fareed Zandkarimi)
• Open science in information systems research (Supervisor Florian Pethig)
• Discrimination in online environments (Supervisor Florian Pethig)
• Web Users’ Interaction with Privacy Policies ( Supervisor Frederic Schlackl)
• Success Determinants of Phishing Emails ( Supervisor Frederic Schlackl)
• Phishing Awareness Trainings (Supervisor Frederic Schlackl)
• Software Development of Machine Learning Applications (Supervisor Karoline Glaser)
• The Growth of Software Startups (Supervisor Karoline Glaser)
• Software Development Practices in Startup Companies (Supervisor Karoline Glaser)
• Newcomer participation in online communities (Supervisor Florian Pethig)
• Privacy fatigue (Supervisor Florian Pethig)
• Online rating systems (Supervisor Florian Pethig)
• The Impact of Enterprise Systems on the Working Routines of Individuals (Supervisor Johann Dietz)
• Industry Specific Enhancements of ERP Systems (Supervisor Johann Dietz)
• Leadership and decision-making in agile software development (Supervisor Karoline Glaser)
• Agile Project Success (Supervisor Karoline Glaser)
• Software Development in Crowdwork Environments (Supervisor Karoline Glaser)
• Process monitoring and simulation techniques in business analytics (Supervisor Karoline Glaser)
• Studying organizational routines with process mining (Supervisor Fareed Zandkarimi)
• User interface design and evaluation techniques in Agile teams (Supervisor Fareed Zandkarimi)
• Control Enactment and Dynamics in Enterprise System Research (Supervisor Tobias Nisius)
• The Concept of Process Transparency in Enterprise System Research (Supervisor Tobias Nisius)
• Communication and Support Structures in Enterprise System Implementations (Supervisor Tobias Nisius)

A full description of each topic can be found here.

For further information regarding the general research interests of the Chair of Enterprise Systems please also see the details of our master’s seminar (IS 742) and the master thesis to get further ideas for potential research topics.

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• Applied Research
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• Bachelor’s & master’s theses & dissertations
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Bachelor’s & master’s theses & dissertations

Collection and publication of completed projects and academic papers dealing with family business-related issues*; Creation of a platform for assigning Bachelor’s thesis, Master’s thesis and dissertation topics.

Succession (selection)

• Master Thesis | Intergenerational Knowledge Transfer in the Media Industry: Methods and Influencing Factors | PDF | IMG
• Master Thesis | From Failure to Thrive: How does the ability to recover from failure affect the next generation of potential entrepreneurs? | PDF | IMG
• Master Thesis| Family Internal Versus Family External Succession – A Comparison | PDF | IMG
• Bachelor Thesis | Emotions in Family Business Succession | PDF | IMG
• Bachelor Thesis | Family Firm Succession: What Kind of Knowledge Does the Successor Need and How can He/She Facilitate the Transfer of it? | PDF | IMG

Entrepreneurship, Strategy & Marketing (selection)

• Dissertation | The Relevance of Entrepreneurial Orientation for Family Business Performance – A Study on Entrepreneurial Attitudes, Performance Goals and Heterogeneity of Family Firms
• Master Thesis | Entrepreneurial Behavior in the Leading and Succeeding Generation of Family-Run Businesses in the Hotel Industry | PDF | IMG
• Master Thesis | Customer Perception of Service Quality in Family-Run Hotels | PDF | IMG
• Master Thesis |  Business Model Innovation in Family-owned car dealerships | PDF | IMG
• Master Thesis | Social Network Analysis of a family run business in a touristic destination | PDF | IMG
• Master Thesis | Prerequisites for the creation of a knowledge-oriented organisational culture in small family firms | PDF | IMG
• Master Thesis | Entrepreneurial Knowledge in Family Firms | PDF | IMG

Human Resource Management (selection)

• Master Thesis | The Role of CSR in Employer Branding – A Qualitative Research on Large Family Businesses within Southern Germany and Western Austria | PDF | IMG
• Master Thesis | Economic Possibilities to Foster Employee Retention for Family-Managed Small and Medium Sized Enterprises | PDF | IMG
• Master Thesis | Diversity and Inclusion Management: A Case Study based on the luxury hospitaly Industriy | PDF | IMG

Family (selection)

• Master Thesis | The development of the Family Constitution in Practice | PDF | IMG

Students projects on commission

The Family Business Center provides family-owned companies with the opportunity to commission relevant projects to either Bachelor or Master students. Commissioned projects make it possible to scientifically approach and empirically examine the challenges or problem areas of individual family businesses.

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A Gen Xer who went back to school in her 50s explains why taking on student loans to advance her career was worth it — even if it means retiring later

• Kris Neilson, 59, decided to go back to school and pursue her MBA in her 50s.
• While she had a bachelor's degree, she wasn't advancing in her career or increasing her earnings.
• Although she had to take out student loans, she believes education later in life can pay off. 

Despite earning her bachelor's degree decades ago, Kris Neilson's career has remained stagnant.

Neilson, 59, went into retail management after earning a general studies degree with a business concentration. While she moved on to other sales jobs and eventually landed her current role at a nonprofit, her wages weren't increasing that much, and she wasn't passionate about the work she was doing.

On top of that, she recognized herself as the second-income earner in her marriage — she was earning money to contribute to the household, which she said fit her and her family's situation at the time.

But things have changed. Neilson and her then-husband divorced nine years ago, leaving her without a chunk of the income she was used to having to support herself. Her income at the time was enough to cover her basic expenses, but she didn't have any extra money to put toward retirement , so she started sending out dozens of job applications, to no avail.

"Ageism was, and is, extremely prevalent," Neilson told Business Insider. "And because I didn't have a strong skill set, or at least a marketable one, I was barely getting by. I was using family members to help me cover my expenses."

Neilson took that as a sign that it was time for her to return to school and give herself another chance to advance in her career and further her education. At 57, she enrolled in an online program part time to pursue an MBA, and she graduated this May.

She now has just over $42,000 in student loans , according to documents reviewed by BI — meaning that instead of saving more for retirement, she has to focus on paying off her debt. But she thinks it'll be worth it.

"I believe in lifelong learning, and I just don't want to be irrelevant," Neilson said. "I don't want my skills to fall back again."

It can be difficult for older adults to return to school due to the demands of the workforce, but with a degree still providing value in terms of career advancement and higher wages, it's a path some adults might choose to take. According to a recent National Bureau of Economic Research paper , about 20% of college graduates born in 1930 and later got their degrees after age 30.

Related stories

Additionally, per the paper, 70% of the increase in overall college completion from 1990 to 2010 can be attributed to the increasing number of adults getting their degrees after their mid-twenties. It found that while younger graduates have the greatest wage benefits they can enjoy for longer, "late graduates also receive a substantial college premium after graduation," suggesting they can also receive wage benefits.

It's too early for Neilson to know if her degree will pay off, but she said she didn't think it was too late to give herself a chance.

"This definitely boosted my confidence, but it certainly doesn't just feel like I'm set," she said. "It keeps me hungry for more. I feel like I need to continue to pursue further education, just so I do have something that people want."

'It's scary as hell'

The uncertainty about where Neilson will go now that she has her MBA is unnerving. She'll soon have to begin paying off her student loans, which means she'll have even less money to save — and she said she doesn't see herself retiring until she's 75, at the earliest.

"I have my MBA, but I'm still a 59-year-old woman, single, and I not only need to keep my skills sharp, but I need to keep my health sharp, so it's scary as hell," Neilson said. "The money that I would like to be able to contribute to a retirement account is going to go instead to pay student loans."

BI has previously spoken to some other older adults who have struggled with career progression later in life. For example, Crystal, a 62-year-old, never received a college degree , and it's kept her from progressing in the workforce. She said she sees herself working part-time well into retirement because she cannot afford to go without a paycheck.

"With my age, I was just not attractive on paper, and not having a college degree was always a factor, too," Crystal said. "I could send out 200 applications and résumés and maybe get two calls and then not even be invited in for an interview."

It shows how, even as more Gen Zers do not see the value of higher education , a degree is still coveted — a recent report from Gallup and the Lumina Foundation found that adults' interest in higher education is "as at the highest level" the organizations have recorded.

Of course, it's not something everyone can afford. Still, Neilson said she felt she owed it to herself to take on student loans and continue her education, and she thinks it's an option that should be more readily available to older adults.

"I don't want to live life and regret it, but I really shake my head when I think about a path that I wish I would have known about, known better or known different when I was younger and had had the foresight," Neilson said. "But I'm really glad I did what I did, even though it's scary to know what the future holds."

Did you return to school later in life? What impact has it had on you? Share your story with this reporter at [email protected].

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