Business Writing Services

Your target audience expects valuable, relevant business content that speaks to its wants, needs and pain points. Brafton’s business writing services can deliver.

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business report writing services

Business Communication, Simplified With Brafton

Every word matters in modern business communication, no matter the medium.

The reader of your content will scrutinize every word choice and turn of phrase, whether they’re a client reading your email, a follower scrolling through their Twitter feed or a prospect perusing your latest white paper.

To make a positive impression on your intended audience, every message your business releases must impart authority and thought leadership, reflect your brand’s mission, values, tone of voice and personality, and support your long-term business goals.

At Brafton, we know the importance of having access to consistently high-quality writing talent to create exceptional content that engages readers. And we staff our editorial department accordingly: We hire best-in-class business writers, then further train them on tone and style, industry trends and proven business content marketing techniques.

All this to ensure every piece of business copy that leaves our desk is fit for purpose.

Client Examples

After 10+ years of being the leading content marketing agency in North America, the UK and Australia,  our business writing service has allowed thousands of clients to expand their reach and engage their audiences in meaningful ways.

business report writing services

How Brafton Helped IDI Billing Solutions Polish Its Digital Brand

business report writing services

Total Social for Total Safety: An Epic Social Media Success Story

business report writing services

6 Years of Content, and Counting, With Inspirage: A Case Study

Professional business writers, specialized in your industry.

Business writing requires its own specialization, regardless of your marketplace. Brafton content creators possess the content writing skills to craft engaging copy that resonates with your target audience. They also have extensive editing and proofreading experience to ensure content is polished and concise.

Our professional business writers specialize in numerous industries, including:

Manufacturing.

Health care.

Technology.

Marketing & advertising.

Real estate.

Telecommunications.

Pharmaceutical.

Automotive.

Prospects such as business owners and entrepreneurs seek out expert advice, accurate information and trustworthy opinions. At the same time, your content requires personality to stand out from the crowd and differentiate your business from competitors in the same space.

With Brafton, you’ll work with a dedicated, experienced writer who can strike this balance with ease.

With support from your Content Marketing Strategist (CMS) and Project Manager, your Brafton team will create unique campaigns targeting your audience, demonstrating your value proposition and meeting your established goals—all while spotlighting what separates your business from others in your marketplace.

How We Deliver Top Quality Business Content Every Time

We pride ourselves on more than a decade of consistently delivering top-quality business content. How do we do it?

Market-Specific Knowledge

Because Brafton’s editorial department is composed of professional content writers who specialize in different business sectors, each writer develops deep knowledge regarding specific markets, including expertise in historical performance, current trends, future evolution and common parlance.

By staffing our editorial team in-house rather than relying on freelance writing services whose quality can be unpredictable, we’re well positioned to deliver original, thoughtful content that’s free of plagiarism and inaccuracies.

Detailed Discovery Processes

Brafton trains content writers through educational materials and thorough debriefing sessions guided by experienced editors, strategists and project managers with proven track records in business writing for specific industries.

We get to know your brand, industry and target audiences by reviewing your branded material and conducting our own research at the start of the relationship so we can jump right into creating quality content for your brand.

Collaboration With Your Team

Your Brafton team is also eager to learn from your internal subject-matter experts. Rigorous account kickoff procedures, interviews and other processes, allow content writers to glean the complexities of your particular business and its audience.

The outcome is that every piece of business writing we deliver is on-brand, valuable to your readers and tailored to your business marketing objectives.

Brafton content writers are trained in content marketing best practices, and begin every business blog by content mapping, a process that incorporates keyword research, analysis of search engine results pages (SERPs) and inclusion of target audience information.

This process allows your writer to craft high-quality content that resonates with your audience while also ensuring vital SEO factors are accounted for, from alternative text included in blog post images to meta descriptions displayed on SERPs.

Business Articles and Blog Posts

Articles and blog posts are the baseline of your content marketing strategy. Your blog is your brand’s opportunity to share news and updates that matter most to your audience, as well as your point of view, expertise and thought leadership.

Leveraging this channel underscores your entire content marketing strategy because it’s the most likely place new site visitors and potential clients will first encounter your brand’s messaging.

Further, business articles on leading publications and guest posts on authoritative websites expand your company’s reach and promote greater brand awareness and recognition. Our professional business writing service goes beyond the content and encompasses distribution as well. We’ve helped our clients put their byline on the industry publications that their audience is already reading—and we can help you get there, too.

business report writing services

Lead Magnet Assets

Inbound marketing requires attracting new visitors to your site—in other words, a lead magnet. Lead magnet assets encourage visitors to share their contact details in exchange for high-value content like eBooks, white papers, technical documents, explainer videos and spec sheets.

Your business writer, CMS and Project Manager will work with you to determine the most effective lead magnets for your business. This goes well beyond content creation, and involves campaign strategy planning, target audience evaluation and careful data analysis throughout and after the campaign.

As a full-service digital marketing agency, we staff professional writers as well as talented graphic designers, videographers, animators, UX design experts and marketing consultants who collaborate to develop valuable, branded lead magnet assets for your company.

business report writing services

Case Studies

Your business does great things. Your customers know that. But do your potential clients?

Case studies are a key component of a well-rounded content marketing strategy. These bottom-of-funnel assets demonstrate the actual value your company delivered to a satisfied customer, giving prospects a look into what the customer experience working with you might entail.

We create case studies through careful collection of facts:

  • The problems your client was facing.
  • The specific solutions you provided.
  • The actual outcome of your products or services.

Reading or hearing a happy customer’s review of your services is one of the most convincing pieces of marketing you can provide. To craft the most impactful case studies possible, we help with everything from interviewing clients to creating the material to building distribution strategies to ensure the right people have access to the case study.

Formatted Presentations and Decks

Slide decks are a staple in business communication. These are essential materials for sales enablement as well as useful for presentations at industry conferences, webinars and educational sessions, pitches for partnerships and requests for proposals.

Working in tandem with our graphic designers, your business writer will create hard-hitting, to-the-point slide decks that can be formatted into PowerPoint presentations, SlideShares, Google Slides and even PDFs for easy sharing.

Press Releases

When your business has an important update, you need to share it with your audience in a timely manner yet professional format. Press releases are a long-established mode of business communication that is always relevant.

Our team can produce a professional press release for your latest business announcement and distribute it through PR Newswire, giving your release the opportunity to appear across thousands of news networks, including Yahoo! News, MSN, AOL and more.

Press release writing is a nuanced type of business writing that requires a to-the-point, journalistic approach. To create an effective press release, we begin by gathering all required information, including:

  • Specifics about the announcement.
  • Names and titles of the leaders to be named in or interviewed for the piece.
  • Statistics, figures or other data to include.
  • Boilerplate text (or we will draft a boilerplate for your company to use in future announcements).
  • Multimedia components to include, such as charts, product photos or videos.

business report writing services

Social Media Content

Your audience is on at least one social media network. And they’re listening to your competition there. If you want to take part in the conversation, too, you’ll need strong social media content that’s designed to engage and excite your audience.

Our social media strategists create social campaigns for businesses across all industries, learning the most effective ways to leverage specific channels for B2B marketing goals. Our social media plans can be tailored to any network, including:

A good social strategy elevates your overall content marketing efforts by expanding your reach significantly, sharing and re-sharing your most valuable assets and giving you the opportunity to engage directly with your loyal followers.

Video Scripts

Video marketing can move your strategy forward in big ways, but not any video will do. A strong marketing video often relies on a professionally written script. This sets the tone for the video, ultimately determining how it will be received by your audience.

Our editorial and video departments work closely in collaboration on video projects to ensure each element of the final product is cohesive and in-line with your other branded materials. Your business writer will draft the script, ensuring it’s easily read aloud by on-screen or voiceover talent.

Your Project Manager will oversee the entire video creation process, touching base with your team at each stage of the project to ensure we’re on the right track. Finally, with the video in hand, we’ll help promote it accordingly, including publishing it on video hosting sites like your YouTube channel, embedding it into appropriate landing pages and blog articles, and sharing it with your email list and social media networks.

business report writing services

Landing Page Copy

Effective landing page copy is essential both for search engine optimization and user experience.

On-page content is one of the most important components that search engine crawlers use to understand the relevance and comprehensiveness of your page. Creating a landing page that will perform well in SERPs requires a thorough understanding of the topic at hand, but also the content marketing acumen to appropriately structure the information.

While it’s important to tailor landing page content to search engine bots for SEO purposes, it’s critical to keep in mind the most important viewer: your potential client. Landing page content crafted with only robots in mind will inevitably miss the mark with the human beings you need to reach.

Brafton copywriters have experience establishing the right tone to engage your reader while providing enough detail to be effectively comprehensive and structuring the content in a way that search engines can parse easily.

Advertising Copy

Digital advertising requires clean, engaging ad copy. Your copywriter can draft ad copy for pay-per-click (PPC) campaigns, including:

  • Google Ads.
  • Social media ads on Twitter, LinkedIn, Facebook and more.
  • Shopping campaigns on Google and Amazon.
  • And much more.

Working with our team of PPC specialists, your copywriter, CMS and Project Manager can develop an effective digital advertising campaign that drives brand awareness, website traffic and, ultimately, revenue.

Copy Editing Services

Our writers are multi-talented: They’re also adept copy editors. Any assets you choose to produce in-house can be sent our way for proofreading, editing and formatting. From there, we can help ensure your asset looks polished, reads clearly and delivers on its purpose.

Measuring Business Writing Performance

The success of Brafton’s business writing services is determined by the results of your strategy. Your CMS will track relevant analytics data, including website traffic, time on site, bounce rates, conversion rates and more.

With this information, your CMS will be able to see clearly what aspects of your content marketing strategy are working, and which aren’t delivering results. Through monthly reporting sessions, your CMS will show you these metrics, and explain them clearly for your team and the decision-makers on your end. Finally, this data aids in making strategic adjustments to your strategy for long-term successes.

ROI should always take center stage. Regardless of your overall content marketing goals, your Brafton team will ensure each piece of business writing helps you drive revenue by tying specific metrics to monetary value.

Ready to start creating?

How to Write a Business Report: A Step By Step Guide with Examples

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Peter Caputa

Enjoy reading this blog post written by our experts or partners.

If you want to see what Databox can do for you, click here .

With so much experience under your belt, you already know a lot about business reporting.

So, we don’t want to waste your time pointing out the obvious because we know what you need.

Secrets. Tricks. Best practices.sales rep drilldown business report

The answer to how to write a mind-blowing business report that you don’t need to spend hours and days writing.

A business report that will immediately allow you to identify your strengths and weaknesses.

A report that’ll help you learn more about your business and do more accurate forecasting and planning for the future.

We believe we have just that right here.

With this comprehensive guide, you’ll create effective sales, analytical, and informative business reports (and business dashboards ) that will help you improve your strategies, achieve your goals, and grow your business.

So, let’s dive in.

What Is a Business Report?

Importance of creating business reports, types of business reports, what should be included in a business report, how to write a business report: an 11-step guide.

  • Business Report Examples

profitwell-dashboard-template-databox-cta

Although there’s a variety of business reports that differ in many aspects, in short, a business report definition would be the following:

A business report is an informative document that contains important data such as facts, analyses, research findings, and statistics about a business with the goal to make this information accessible to people within a company.

Their main purpose is to facilitate the decision-making process related to the future of the business, as well as to maintain effective communication between people who create the reports and those they report to.

A good business report is concise and well-organized, looks professional, and displays the relevant data you can act on. The point is to reflect upon what you’ve achieved so far (typically, over the past month, quarter or year) and to use the data to create a new strategy or adjust the current one to reach even more business goals.

Business reports should be objective and based on the data. When stating the facts, people rely on numbers rather than giving descriptions. For instance, instead of saying “our conversion rate skyrocketed”, you would display the exact percentages that back up that claim.

Business reporting matters for several reasons, among which the most important ones are:

Recognizing Opportunities to Grow

Detecting issues and solving them quickly, evaluating a potential partner, having a paper trail, keeping things transparent for the stakeholders, setting new company goals.

In fact, over half of the companies that contributed to Databox’s state of business reporting research confirmed that regular monitoring and reporting brought them significant concrete benefits.

If you never look back at what you’ve achieved, you can’t figure out what you’ve done well and what you can leverage in the future for even better results.

When you analyze a specific aspect of your business over a specific time period and present the data you gathered in a report, you can detect an opportunity to grow more easily because you have all the information in one place and organized neatly.

Is it time to introduce new products or services? Is there a way to enhance your marketing strategy? Prepare a report. Can you optimize your finances? Write a financial business report . Whatever decision you need to make, it’s easier when you base it on a report.

Reports are essential for crisis management because they can introduce a sense of calmness into your team. Putting everything on paper makes it easier to encompass all the relevant information and when you know all the facts, you can make a more accurate and effective decision about what to do next.

Writing business reports regularly will also help you identify potential issues or risks and act timely to prevent damage and stop it from escalating. That’s why monthly reporting is better than doing it only once a year.

Having an insight into your finances , operations and other business aspects more regularly allows you to have better control over them and mitigate potential risks more effectively.

Different types of business reports may be accessible to the general public. And if they’re not, specific situations may require a company to send them over to the person requesting them. That may happen if you’re considering a partnership with another company. Before making the final decision, you should learn about their financial health as every partnership poses a certain risk for your finances and/or reputation. Will this decision be profitable?

Having an insight into a company’s business report helps you establish vital business relationships. And it goes the other way around – any potential partner can request that you pull a business report for them to see, so writing business reports can help you prove you’re a suitable business partner.

In business, and especially in large companies, it’s easy to misplace information when it’s communicated verbally. Having a written report about any aspect of your business doesn’t only prevent you from losing important data, but it also helps you keep records so you can return to them at any given moment and use them in the future.

That’s why it’s always good to have a paper trail of anything important you want to share with colleagues, managers, clients, or investors. Nowadays, of course, it doesn’t have to literally be a paper trail, since we keep the data in electronic form.

Writing business reports helps you keep things transparent for the stakeholders, which is the foundation of efficient communication between these two sides.

You typically need to report to different people – sometimes they’re your managers, sometimes they’re a client. But your company’s stakeholders will also require an insight into the performance of your business, and relying on reports will help you maintain favorable business relationships. A business report shows you clearly how your company is performing and there isn’t room for manipulation.

Once you set business goals and the KPIs that help you track your progress towards them, you should remember they’re not set in stone. From time to time, you’ll need to revisit your goals and critical metrics and determine whether they’re still relevant.

When you write a business report and go through it with your team members or managers, you have a chance to do just that and determine if you’re efficient in reaching your goals. Sometimes, new insights will come up while writing these reports and help you identify new objectives that may have emerged.

Depending on your goals and needs, you’ll be writing different types of business reports. Here are five basic types of business reports .

Informational Report

Analytical report, research report, explanatory report, progress report.

Informational reports provide you with strictly objective data without getting into the details, such as explaining why something happened or what the result may be – just pure facts.

An example of this type of business report is a statement where you describe a department within your company: the report contains the list of people working in this department, what their titles are, and what they’re responsible for.

Another example related to a company’s website could look like this Google Analytics website traffic engagement report . As we explained above, this report shows objective data without getting too much into the details, so in this case, just the most important website engagement metrics such as average session duration, bounce rate, sessions, sessions by channel, and so on. Overall, you can use this report to monitor your website traffic, see which keywords are most successful, or how many returning users you have, but without further, in-depth analysis.

Google Analytics Website Engagement Dashboard Template

Analytical reports help you understand the data you’ve collected and plan for the future based on these insights. You can’t make business decisions based on facts only, so analytical reports are crucial for the decision-making process.

This type of business report is commonly used for sales forecasting. For instance, if you write a report where you identify a drop or an increase in sales, you’ll want to find out why it happened. This HubSpot’s sales analytics report is a good example of what metrics should be included in such a report, like average revenue per new client or average time to close the deal. You can find more web analytics dashboard examples here.

HubSpot CRM – Sales Analytics Overview

From these business reports, you can find out if you will reach your goals by implementing your current strategy or if you need to make adjustments.

Research is critical when you’re about to introduce a change to your business. Whether it’s a new strategy or a new partner, you need an extensive report to have an overview of all important details. These reports usually analyze new target markets and competition, and contain a lot of statistical data.

While not the same, here is an example of an ecommerce dashboard that could help track each part of a campaign in detail, no matter whether you are launching a new product, testing a new strategy, and similar. Similar to a research report, it contains key data on your audience (target market), shows your top-selling products, conversion rate and more. If you are an online store owner who is using paid ads, you can rely on this report to monitor key online sales stats in line with Facebook Ads and Google Analytics. See more ecommerce dashboards here.

Shopify + Facebook Ads + Google Analytics (Online Sales overview) Dashboard Template

As you might guess from its name, you write the explanatory report when it’s necessary for you to explain a specific situation or a project you’ve done to your team members. It’s important to write this report in a way that everyone will be able to understand.

Explanatory reports include elements like research results, reasons and goals of the research, facts, methodology, and more. While not exactly an explanatory report, this example of a HubSpot marketing drilldown report is the closest thing to it, as it helps marketers drill into an individual landing page performance, and identify how good their best landing pages are at converting, or which ones have the best performance.

HubSpot Marketing Landing Page Drilldown

A progress report is actually an update for your manager or client – it informs them about where you stand at the moment and how things are going. It’s like a checkpoint on your way towards your goal.

These reports may be the least demanding to write since you don’t need to do comprehensive research before submitting them. You just need to sum up your progress up to the point when the report was requested. This business report may include your current results, the strategy you’re implementing, the obstacles you’ve come across, etc. If this is a marketing progress report you can use marketing report templates to provide a more comprehensive overview.

In many companies, progress reports are done on a weekly or even daily basis. Here is an example of a daily sales report from Databox. HubSpot users can rely on this sales rep drilldown business report to see how individual each sales rep is performing and measure performance against goals. Browse through all our KPI dashboards here.

HubSpot CRM (Sales Rep Drilldown) dashboard template

What does a great business report look like? If you’re not sure what sections your report should have, you’ll learn what to include in the following lines.

Business Report Formatting

Different types of reports require different lengths and structures, so your business report format may depend on what elements your report needs to have. For example, progress reports are typically pretty simple, while analytical or explanatory reports are a different story.

However, most reports will start with a title and a table of contents, so the person reading the report knows what to expect. Then, add a summary and move on to the introduction. After you’ve written the body and the conclusion, don’t forget to include suggestions based on your findings that will help your team create an actionable plan as you move forward.

After that, list the references you used while creating the report, and attach any additional documents or images that can help the person reading the report understand it better.

This outline may vary depending on what kind of report you’re writing. Short business reports may not need a table of contents, and informative reports won’t contain any analyses. Also, less formal reports don’t need to follow a strict structure in every situation.

Business Report Contents

When it comes to the contents of your report, keep in mind the person who’s going to read it and try to balance between including all the relevant information, but not overwhelming the reader with too many details.

  • The introduction to the report should state the reason why you’re writing it, and what its main goal is. Also, mention what methodology and reporting software you’ve used, if applicable.
  • The body of the report is where you’ll expose all your key findings, explain your methodology, share the important data and statistics, and present your results and conclusion.
  • The conclusion , similarly to the summary you’ll add at the beginning of the report, briefly singles out the most important points and findings of the report.

If you decide to include more sections like recommendations, this is where you’ll suggest the next steps your team or the company may want to take to improve the results or take advantage of them if they’re favorable.

PRO TIP: Are You Tracking the Right Metrics for Your SaaS Company?

As a SaaS business leader, there’s no shortage of metrics you could be monitoring, but the real question is, which metrics should you be paying most attention to? To monitor the health of your SaaS business, you want to identify any obstacles to growth and determine which elements of your growth strategy require improvements. To do that, you can track the following key metrics in a convenient dashboard with data from Profitwell:

  • Recurring Revenue. See the portion of your company’s revenue that is expected to grow month-over-month.
  • MRR overview. View the different contributions to and losses from MRR from different kinds of customer engagements.
  • Customer overview . View the total number of clients your company has at any given point in time and the gains and losses from different customer transactions.
  • Growth Overview . Summarize all of the different kinds of customer transactions and their impact on revenue growth.
  • Churn overview. Measure the number and percentage of customers or subscribers you lost during a given time period.

If you want to track these in ProfitWell, you can do it easily by building a plug-and-play dashboard that takes your customer data from ProfitWell and automatically visualizes the right metrics to allow you to monitor your SaaS revenue performance at a glance.

profitwell-dashboard-template-preview

You can easily set it up in just a few clicks – no coding required.

To set up the dashboard, follow these 3 simple steps:

Step 1: Get the template 

Step 2: Connect your Profitwell account with Databox. 

Step 3: Watch your dashboard populate in seconds.

Note : Other than text, make sure you include images, graphs, charts, and tables. These elements will make your report more readable and illustrate your points.

Whether you’re writing a specific type of business report for the first time or you simply want to improve the quality of your reports, make sure you follow this comprehensive guide to writing an effective business report.

  • Do Your Research
  • Create an Outline
  • Determine Formatting Guidelines
  • Think of an Engaging Title
  • Write the Introduction
  • Divide the Body of the Report into Sections
  • Choose Illustrations
  • Conclude Effectively
  • Gather Additional Documentation
  • Add a Summary
  • Proofread Your Work

Step 1: Do Your Research

A well-planned report is a job half done. That means you need to do research before you start writing: you need to know who you’re writing for and how much they know about the topic of your report. You need to explore the best business dashboard software and templates you can use for your report.

Also, if you believe you will need additional resources and documents to add in the appendix, you should do it during this phase of report writing.

Step 2: Create an Outline

Once you’ve gathered the resources, it’s time to plan the report. Before you start writing, create an outline that will help you stick to the right structure. A business report is complex writing in which you can get lost very easily if you don’t have a clear plan.

Moreover, the report shouldn’t be complicated to read, so sticking to a plan will allow you to keep it concise and clear, without straying from the topic.

Step 3: Determine Formatting Guidelines

Most companies have their in-house formatting that every official document has to follow. If you’re not sure if such rules exist in your company, it’s time you checked with your managers.

If there arent’ any guidelines regarding formatting, make sure you set your own rules to make the report look professional. Choose a simple and readable format and make sure it supports all the symbols you may need to use in the report. Set up proper headings, spacing, and all the other elements you may need in Word or Google Docs.

Pro tip: Google Docs may be easier to share with people who are supposed to read your business report.

Step 4: Think of an Engaging Title

Even if you’re writing a formal business report, the title should be clear and engaging. Reports are typically considered dull as they’re a part of official business documentation, but there’s no reason why you can’t make them interesting to read. Your title should suit the report topic and be in different font size so the reader can recognize it’s a title. Underneath the title, you should add the name of the author of the report.

Step 5: Write the Introduction

A good introductory paragraph for a business report should explain to the reader why you’ve written the report. Use the introduction to provide a bit of background on the report’s topic and mention the past results if there’s been a significant improvement since your last report.

Step 6: Divide the Body of the Report into Sections

As this will be the most comprehensive part of your report, make sure you separate the data into logical sections. Your report is supposed to tell a story about your business, and these sections (such as methodology, hypothesis, survey, findings, and more) will help the data look well-organized and easy to read.

Step 7: Choose Illustrations

Of course, each of these sections should be followed with charts, graphs, tables, or other illustrations that help you make a point. Survey results are typically best displayed in pie charts and graphs, and these enable the reader to visualize the data better. From the formatting point of view, breaking the long text sections with illustrations makes the report more readable.

Pro tip: Using centralized dashboard solutions like Databox can bring your reporting game to the next level. Sign up for a forever-free trial now to see how you can use Databox to track and visualize performance easier than ever before .

Step 8: Conclude Effectively

Finish your report with a to-the-point conclusion that will highlight all the main data from the report. Make sure it’s not too long, as it’s supposed to be a summary of the body of the report. In case you don’t want to add a specific section for recommendations, this is where you can include them, along with your assessments.

Step 9: Gather Additional Documentation

If you’ve determined what additional documents, images, surveys, or other attachments you may need for your report, now is the time to collect them. Request access to those you may not be able to get on time, so you have everything you need by the deadline. Copy the documents you can use in the original form, and scan the documents you need in electronic format.

Step 10: Add a Summary

The summary is usually at the top of the report, but it’s actually something you should write after your report is completed. Only then will you know exactly what your most relevant information and findings are, so you can include them in this brief paragraph that summarizes your report’s main points.

The summary should tell the reader about the objective of the report, the methodology used, and even mention some of the key findings and conclusions.

Step 11: Proofread Your Work

It may seem like common sense, but this final step of the process is often overlooked. Proofreading your work is how you make sure your report will look professional because errors can ruin the overall impression the reader will form about your work, no matter how great the report is.

Look for any spelling or grammatical mistakes you can fix, and if you’re not sure about specific expressions or terminology, use Google to double-check it. Make sure your writing is to-the-point and clear, especially if you’re writing for people who may not know the industry so well. Also, double-check the facts and numbers you’ve included in the report before you send it out or start your reporting meeting.

Business Report Examples (with Ready-to-Use Templates)

Here, we’re sharing a few business reporting examples that you can copy, along with ready-to-use and free-to-download templates. If you don’t know where to start and what to include in different types of business reports, these business report examples are a great way to get started or at least get some inspiration to create yours.

Activity Report Example

Annual report example, project status report example, financial report example, sales report example, marketing report example.

Note : Each of the business report templates shared below can be customized to fit your individual needs with our DIY Dashboard Designer . No coding or design skills are necessary.

For reporting on sales activity, HubSpot users can rely this streamlined sales activity report that includes key sales metrics, such as calls, meetings, or emails logged by owner. This way, you can easily track the number of calls, meetings, and emails for each sales rep and identify potential leaks in your sales funnel. Check all our sales team activity dashboards here. Or if you are looking for dashboards that track general sales performance, browse through all Databox sales dashboards here.

Activity Report Example

If you’re preparing for annual reporting, you will benefit from choosing this HubSpot annual performance report . It contains all the relevant metrics, such as email and landing page performance, new contacts, top blog posts by page views, and more. See all our performance dashboard templates here.

Annual Report Example

Project status reports can be very similar to progress reports. If you’re in need of one of those, here’s an example of a Project overview dashboard from Harvest that shows that can help you create simple, but well-organized report based on metrics that matter: hours tracked, billable hours, billable amount split by team members., and more. Check out more project management dashboard templates we offer here.

Project Status Report Example

Are you creating a financial report? You will find this QuickBooks + HubSpot integration a great choice for a financial performance dashboard that makes creating a report simple. This dashboard focuses on the essential financial report

ting metrics and answers all your revenue-related questions. See all Databox financial dashboards here.

Financial Report Example

If you’re tracking your sales team’s monthly performance, this sales report template will help you prepare an outstanding report. Check out all the vital productivity KPIs, track your progress towards your goals, and understand well how your current sales pipeline is performing. See all sales performance dashboards we have available here.

Sales Report Example

Marketing reports can be easily prepared by using this monthly marketing report template . With HubSpot’s reporting, you can determine where your website traffic is coming from, how your landing pages and specific blog posts are performing, and how successful your email campaigns are. Browse all Databox marketing dashboards or marketing report examples here.

Marketing Report Example

Create a Professional Business Report in No Time with Databox

Does creating a business report still sound like a daunting task? It doesn’t have to be with Databox.

In times when we’re all trying to save our time and energy for things that matter rather than scattering valuable resources on tedious, repetitive tasks, it’s critical to optimize your business process. And we want to help you do just that.

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Home » Blog » Top 7 Business Writing Services in 2024

Top 7 Business Writing Services in 2024

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Professional business writing services craft compelling content that resonates with the target audience. This blog post will guide you through the top 7 business writing services, each offering unique advantages to meet various professional needs.

Top Business Writing Services

Business writing services are indispensable in the modern corporate landscape. They provide services such as crafting detailed business plans and developing engaging web content.

These services are not just about writing; they encompass a deep understanding of business topics, technical writing, and marketing strategies. By leveraging their expertise, businesses can communicate their value proposition, engage their target audience, and achieve their content marketing goals.

WriterHire distinguishes itself through its tailored approach and roster of experienced business writers. These writers are adept at crafting documents and understanding the nuances of each format. Whether it’s a comprehensive business plan, a vital document for startups and established companies, or more general content, their expertise ensures great results.

Moreover, WriterHire offers robust editing services. This aspect is particularly valuable as it adds a layer of polish to your business documents. An effective business plan, for instance, requires editing before finishing it. WriterHire’s editing services ensure your final document is error-free and fine-tuned to meet specific goals.

In summary, WriterHire’s combination of skilled business writers, capability to handle complex projects like business plans, and top-notch editing services make it a comprehensive choice for those seeking quality and specialized business writing services.

  • Specialized in diverse business writing needs
  • Offers personalized matching with professional writers
  • Sometimes it might take a bit longer to find a writer if all are taken

Writing Studio

Writing Studio , as a professional business writing service, excels in matching the tone and style of your brand voice across various formats. The team of skilled business writers specializes in understanding your company’s core values and messaging, ensuring that every piece of business content they produce resonates with your target audience.

Furthermore, the business content created by Writing Studio meets the specific needs of your business. Whether it’s engaging articles highlighting your expertise, compelling landing pages designed to convert visitors into customers, or informative ebooks that position your brand as a thought leader.

  • Wide range of writing services
  • Expertise in SEO and audience engagement
  • May not cater to very niche or highly technical industries

Brafton has a strategic approach to content creation. Their team of skilled business writers goes beyond mere writing; they focus on developing a content marketing strategy that integrates with SEO practices. This approach ensures the content engages the reader and performs well in search engine rankings.

Each business writer at Brafton is well-versed in the latest SEO trends and techniques they incorporate into every content they produce. This expertise allows them to offer effective business writing services that communicate your message and ensure it reaches the widest possible audience.

Combining high-quality writing with smart SEO strategies, Brafton helps businesses boost their online presence, drive traffic, and achieve their marketing goals. Their service is thus an invaluable asset for any business looking to strengthen its content marketing strategy in a highly competitive digital landscape.

  • Strong focus on SEO-friendly content
  • Experienced in a variety of industries
  • Services might be more expensive compared to others

Compose.ly has a nice team of professional content writers who are adept at navigating the complexities of the business world. This expertise is crucial when crafting documents like business proposals, which require professionalism and understanding business objectives and strategies.

Professional content writers deliver clear, concise, and impactful content. Whether it’s crafting memos that succinctly convey important information or creating engaging business blog posts that resonate with your target audience, their writers ensure that your business’s voice is heard loud and clear. In essence, Compose.ly offers a service that combines the art of writing with the science of business strategy, making it a valuable partner for businesses looking to impact with its communication.

  • High-quality writer pool
  • Diverse writing services, from memos to blog posts
  • The premium for top-tier writers might not fit all budgets

The freelance writers on Upwork are skilled in understanding and articulating the nuances of a business proposal, ensuring that it meets potential clients’ expectations. Their expertise lies in crafting proposals that communicate the value and potential of a business idea, making them indispensable for any professional looking to make a compelling case for their project.

Additionally, Upwork is a great resource for businesses looking to maintain an active online presence through blogging. The platform hosts diverse writers who can write blogs tailored to various industries and niches. These blogs can be pivotal in engaging with your audience, establishing thought leadership, and enhancing your brand’s visibility online.

This makes Upwork an ideal choice for business professionals seeking reliable and skilled writers for their blogging and content creation needs, ensuring a steady flow of quality content for their ventures.

  • A large pool of freelance writers
  • Flexible hiring for various project sizes
  • Quality may vary due to the diverse range of freelancers

WebFX ‘s prowess extends beyond traditional digital marketing and content creation; they are also adept at producing high-quality marketing materials. These materials align with your brand’s identity and marketing objectives. Whether it’s brochures, email campaigns, or online advertisements, WebFX ensures that each piece of marketing material captures the attention of your target audience and communicates your message.

In addition to marketing collateral, WebFX specializes in creating detailed papers. These papers are invaluable for businesses looking to establish authority in their industry or provide in-depth information to stakeholders. The research papers produced by WebFX reflect the latest industry trends and insights, making them a useful tool for decision-making and strategy development.

Furthermore, WebFX’s services benefit project managers who oversee various aspects of marketing and content strategies. With WebFX’s comprehensive suite of services, project managers can streamline their workflow. By partnering with WebFX, project managers ensure their projects are backed by high-quality content and robust marketing strategies.

  • Strong focus on digital marketing
  • Proven track record in lead generation
  • Services might be more marketing-focused than writing-focused

Verblio ‘s use of AI in content writing services is complemented by its team of writers who bring deep knowledge to every project. This expertise helps create content that meets the specific word count requirements and maintains the essence. Whether it’s a concise blog post or an extensive report, their writers ensure that every word counts, delivering impactful content.

Another great example is presentations. Verblio extends its services to include PowerPoint presentations. By combining their writing skills with effective visual elements, Verblio’s writers produce PowerPoint presentations that are not only informative but also appealing.

Regardless of the format, whether a blog post, a detailed report, or a PowerPoint presentation, their writers focus on creating content that engages readers.

  • Innovative use of AI in content creation
  • Wide array of content services
  • AI-assisted content may lack some human nuances

What to Keep in Mind When Looking for Business Writing Services

When seeking a business writing service, consider several crucial factors. Firstly, understand your needs: Are you seeking technical writing, financial writing, or creative content? Different services excel in various areas, so choosing one that aligns with your objectives is key.

Consider the expertise of the writers. Professional business writers with experience in your industry can offer more nuanced and effective content. Also, assess their understanding of SEO and digital marketing, as this can greatly enhance the visibility of your content.

Budget is another important aspect. While you shouldn’t compromise on quality, find a service that offers good value for money. Lastly, read reviews and ask for samples to gauge the quality of their work. This ensures that your chosen service can deliver content that meets your expectations and resonates with your audience.

Frequently Asked Questions (FAQs)

Read the most frequently asked questions about business writing services.

What types of business writing services are available?

Business writing services offer a range of options, including business plans, white papers, web content, social media posts, and press releases.

How do I choose the right business writing service?

Consider your specific needs, the writers’ expertise, and budget, and read reviews to make an informed decision.

Can business writing services help with SEO?

Yes, many business writing services have expertise in SEO and can create content optimized for search engines.

Are there services specialized in technical or financial writing?

Yes, some business writing services specialize in technical or financial writing, catering to more niche business needs.

Josh Fechter

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Blog Marketing 50+ Essential Business Report Examples with Templates

50+ Essential Business Report Examples with Templates

Written by: Sara McGuire May 29, 2023

50+ Business Report Templates Every Business Needs Blog Header

Reports may not be the most exciting communication format. But they’re important.

To make smart decisions about budgeting, marketing strategies, product development and growth strategies, you can’t rely on gut feeling alone.

And if you’re trying to sway stakeholders, creating a report with a simple, elegant design and creative data visualizations is guaranteed to impress.

This guide will deliver the most essential business report templates you can edit with Venngage, plus design tips and best practices.

Top business report templates (click to jump ahead):

What is a business report?

  • Annual reports
  • Project status reports
  • Budget reports
  • Sales reports
  • Marketing reports
  • Case studies
  • White papers
  • How to create a business report in 6 steps
  • What are the types of business reports
  • Business report template FAQs

A business report is a document that delivers important information about a company’s performance, financial health, a particular project, or other aspects that influence its decision-making process. 

Business reports come in various formats, such as PowerPoint presentations and online dashboards, offering more than just traditional files and spreadsheets.

They are crucial for organizations as they provide vital details that guide decision-making for business owners and managers.

They act as GPS, highlighting essential aspects like customer satisfaction, operational efficiency, and financial figures. Business reports serve different audiences and purposes, delivering information in a clear and engaging format for both internal and external stakeholders.

Want a quick rundown of some of the business report templates in this blog? Check out this video tutorial:

1. Annual Report Templates

An annual report is an all-encompassing document that allows you to reflect on your company’s past year, including:

  • Your company’s mission statement
  • Your company’s growth (financially, product-wise, culture-wise)
  • Your statement of income and cash flow
  • Your various business segments
  • Information about the company’s directors and executive officers
  • Information about your company’s stock and dividends
  • Wins and success stories

A lot of that sounds pretty dry, doesn’t it?

There’s actually a lot to be excited about in that list. You’re talking about how your company has grown, your wins (and maybe a few losses), and what’s on the horizon for the coming year.

You can bring that story to life in your annual report design  and we have business report samples to inspire you.

This annual business report example uses a variety of charts and unique sections like “program highlights” to tell the agency’s story:

National Agency Annual Report Template

Think about how you can represent your company visually:

  • Are there photos you can include of your business in action?
  • What fonts and colors reflect your business’s personality?
  • Are there icons you can use to illustrate certain concepts?

The below annual report design uses an energizing orange and yellow color scheme and cute icons. The format is highly visual and modern. All this reflects a dynamic company that’s optimistic about the future.

Food Corporate Annual Report Template

This company annual report template uses a mountain motif to reflect the company’s ambitious goals. Take a look at how the different sections of the report (“Strategy”, “Finance” and “Performance”) are color-coded to make the report easier to scan:

Annual Finance Report

In the business report example below, the sleek, modern design with bold color accents reflects design trends in the games industry, which would appeal to stakeholders.

Retro Year End Annual Report Template

The same design ideas can be applied to an annual report presentation.

Take this annual report presentation for a coffee shop company. The whole design reflects the coziness of a coffee shop, from the softly filtered photos to the old-fashioned font:

annual report templates

A few annual report best practices:

  • Create an eye-catching cover for your report
  • Tell your company’s story in your annual report design by using thematic visuals, like background images and icons
  • Pick a decorative font for headers and pair it with a more minimalist font for body text
  • Look for opportunities to visualize data using infographics , charts and pictograms

Related : Our blog post with 55+ annual report templates , plus design tips and best practices.

2. Project Status Report Templates

Communication is central in any project. Consultants, agencies and freelancers especially want to be as transparent as possible. That is why a project status report template is one of the business report examples we are sharing in the article.

A project status report is crucial for communicating updates on what you’ve accomplished and what’s still pending. It also helps you flag any issues, either current or on the horizon. This helps build trust with the client.

The project status report template below communicates key information in an easy-to-understand format.

business report templates

The above template lets you alert the client if the project is:

  • Suffering from budget or scope creep
  • On track in terms of schedule
  • Healthy or not i.e. milestones completed on schedule, issues resolved

You can add bullet points on the second page to quickly flag key issues that are impacting project success.

Related : Our post on how to write a project management plan .

Simple Project Status Report Templates

Avoid ad-hoc emails or meetings. Use a simple project status report template to present your latest work and keep everyone on the same page, without endless back and forth.

Simple Project Status Report Template

The project status report below would work well for weekly updates.

This template lets you quickly provide an overview to busy stakeholders, who’ll be able to spot key project issues and progress  at a glance.

business report templates

Project Status Report Template PPT

Big updates might require consultants to communicate the status of a project in person. The below presentation template uses charts and data visualization to get your key points across immediately.

Clients or other stakeholders can see what’s been accomplished and when, while the last slide leaves room for what’s still pending.

business report template

A few project status report best practices:

  • Include a summary of all important tasks currently in progress. If you have a weekly meeting with the client, this section will probably serve as the jumping-off point for your conversation.
  • Stakeholders should be able to tell at a glance if the project is way off schedule or there are too many unresolved issues.
  • Document all outstanding problems and concerns. It’s important to have a record in case you run into issues with the client later on.

Related : Our post with 30+  project plan examples plus design tips.

3. Budget Report Templates

This is Business 101: on a quarterly or yearly basis, you should be analyzing your budget, expenses and revenue.

A budget report typically breaks down:

  • The different categories of your budget
  • The last year or quarter’s spending for each category of your budget
  • Areas where you may need to cut or increase spending
  • Forecasts for the coming year or quarter

Business Monthly Expenses Template

A full budget report is a bit too dense to pass around a room during a meeting.

But, a visually engaging presentation or one-page summary, like the business report example below, is perfect for keeping your team and stakeholders up to speed.

Modern Monthly Budget Report Template

You can provide an overview of the last period’s spending by category, and highlight the amount you saved or exceeded the budget by.

For example, take a look at this summary budget report slide that uses a thematic background image to make it more engaging:

budget report templates

A quick summary page is also the perfect opportunity to creatively visualize data.

While tables are certainly efficient for comparing amounts spent, you could also use a more unusual visual like a bubble chart. This is because unique visuals make memorable business report examples.

budget report templates

Forecast Budget Template

A forecast is an essential business report that shows where a business is headed financially. It’s not a plan for the future, but rather its current short-term direction .

Use this forecast template to project your businesses’ revenue, and take appropriate action.

Modern Forecast Budget Template

A few budget report best practices:

  • Clearly label the period the report covers (monthly, quarterly, yearly)
  • Provide a brief description of each section of your report, to highlight important insights
  • Use a table to compare amounts of money saved vs. spent
  • Use bar charts, pie charts and bubble charts to visualize budget allotment
  • Highlight important insights using contrasting colors, bold fonts and icons

4. Sales Report Templates

If you aren’t tracking your sales on a weekly, monthly, quarterly and yearly basis, it’s time to start.

Creating a sales report for different time periods can help you identify trends, as well as an opportunity for growth. Regularly reporting on your sales can also help your team stay focused on your goals.

What should be included in a sales report?

A sales report typically covers any of the following data:

  • An overview of sales goals and whether or not those goals are being met
  • Revenue and expenses
  • Sales forecasts for the upcoming periods (month, quarter, year)
  • Products and services that are selling the most and ones that are lagging
  • Number of leads and conversion rates for a given period
  • Any challenges or roadblocks

Weekly sales report template

Consider making  sales reporting  a segment of your weekly team meetings. You may want to provide a quick update for company-wide meetings and a more in-depth report for sales and marketing team meetings.

Here’s an example of what a quick weekly sales report could look like:

sales report templates

The slide simply covers the total sales for the week and compares them to previous weeks to highlight growth.

While this sales report presentation digs deeper into KPIs (key performance indicators) and conversions :

sales report templates

Monthly sales report template

For a monthly, quarterly or yearly sales report, you will probably want to go more in-depth into your metrics as you plan for upcoming periods.

That said, you don’t want to produce a 62-page text-heavy document no one will read. Surprise your client or boss with a fresh new way of doing things that are engaging and concise. You’ll differentiate yourself as an innovator.

For example, the following monthly sales report template uses a variety of charts and tables to keep the data fresh:

Gradient Monthly Sales Report Template

The below sales report template will help you visualize key sales metrics using pie charts, bar graphs and tables. The weighted text and icons help organize information in an easily digestible way.

business report templates

Making your sales report easily accessible will help build your reputation as someone who’s transparent and trustworthy.

A few sales report best practices:

  • Clearly identify the time period you are reporting on
  • Use descriptive section headers and include descriptions for any charts or tables that need more clarification
  • Provide context for readers, explain any major trends they should be aware of, any challenges your team encountered, and how the goals have been impacted
  • Use line charts and bar graphs to show changes over time and highlight trends
  • Emphasize key metrics in big, bold fonts (for example, the total sales for a given week)
  • Use contrasting colors to emphasize keywords or one point on a graph

Related :  5 ways to host a more successful sales demo  by using images.

5. Digital Marketing Report Templates

If you’re a SaaS or e-commerce business, I don’t have to tell you how important digital marketing is. It’s the thing that can make or break many small businesses.

In order to scale and grow your business , it’s important to make informed, deliberate digital marketing decisions.

That means always looking for ways to improve your search rankings, grow your social media engagement, and optimize your ad campaigns.

A ‘ digital marketing report ‘ is a pretty broad term for a report that could be an overview of all your digital marketing channels or one particular channel.

A digital marketing report that covers all your main marketing channels  could include any (or all) of the following data:

  • An overview of your current digital marketing strategy
  • Your main marketing goals and whether or not they are being met
  • An overview of your conversion metrics, including the number of leads, paid vs. organic leads, and your cost per conversion
  • An overview of your traffic metrics, organized by channel
  • An SEO overview , including any chhttps://growthbarseo.com/anges in rankings for target keywords
  • An overview of PPC campaigns you’re running, including clickthrough rate, ROI and cost per click
  • An overview of your social media channels, including engagement metrics and leads from specific channels

For example, take a look at this digital marketing report template that dedicates one page to each channel. Note how the company’s branding has also been incorporated into the design by using the brand’s colors and visuals that reflect the computer theme:

digital marketing report templates

In a digital marketing report that focuses on one specific marketing channel, you will probably want to go more in-depth into each metric.

For example, in a social media report, you should cover:

  • A comparison of your performance on specific social media channels like Facebook, Twitter and YouTube (you could try visualizing it with a  comparison infographic )
  • Specific engagement metrics like impressions, clicks, subscriber count, likes and comments
  • An overview of your followers, including demographic information like age, gender and profession
  • Conversion metrics from each specific social media channel

The below social media report visualizes some of these key metrics.

business report templates

As a consultant, you may be gifted in social media marketing but totally flummoxed by all things design. Look better than you are by using the above template. It’ll help you present your findings in a way that’s effective and professional, while still managing to be playful and engaging.

If you’re concerned about organizing information by channel, here’s an example of a social media marketing report presentation that uses colored columns to make it easy to scan for a specific channel’s metrics:

digital marketing report templates

A few digital marketing report best practices:

  • Provide an overview of the performance of all your channels, or a particular channel
  • Organize your report by channel (“Organic Search”, “Social Media”, “PPC”) or by specific campaigns/projects
  • If your report is long enough, include a table of content to make it easier for readers to navigate your report
  • Use bar charts and tables to compare your performance on different marketing channels
  • Use icons to emphasize key information and visualize different channels (for example, different social media networks)
  • Try to communicate your information concisely and focus on only one topic per page or slide

Related : Our post on what is a marketing plan and how to write and design one for maximum effectiveness.

6. Competitor Analysis Templates

Get the attention of marketers with a competitor analysis report. The best reports show exactly what a company must face off (and beat) to be successful.

A competitor analysis report usually has the following sections:

  • Product summary
  • Competitor strengths and weaknesses
  • Competitor strategies and objectives
  • Outlook: is the market growing? Flat? Splintering into niche segments?

The following competitor analysis template neatly organizes these categories into compact sections and highlights important stats. Stakeholders can quickly compare them with their own company’s numbers and get an immediate sense of how they measure up.

business report templates

Using a pre-designed competitor analysis template is also a great idea for consultants who want to set themselves apart from big consulting firms or boutiques. Visualizing data is a way to set yourself apart as numbers-focused, unique and innovative, as in this business report example.

business report templates

A few competitor analysis report best practices:

  • If you’re listing all competitors, add those entering the market in the next year as well as indirect competitors who sell to the same customers as yours.
  • Find customer satisfaction surveys for competitors (usually carried out by trade press) and include their findings.
  • Talk to the sales department to get a sense of the competitor’s customers.
  • Do informal research on the competitor’s strengths and weaknesses. Talk to journalists who cover this specific industry. Don’t just rely on online information.

Related : Our post on how to create a competitor analysis report (with templates).

7. Case Study Templates

One of the business report examples on our list is the business case study. Though not a report exactly, a case study analyzes a particular aspect of a company or a situation it faced. A consultant may need to write one as part of a corporate training program they’re developing.

Case studies usually focus on one of these situations:

  • Startup or early-stage venture
  • Merger, joint venture, acquisition
  • Market entry or expansion
  • New project or product
  • Pricing optimization
  • Profitability
  • Industry landscape
  • Growth strategy

What makes case studies unique is how they tell a story. They include background information on the company, a protagonist or key players, the situation and outcomes.

The below case study template has plenty of space for this narrative while using icons and numbers to highlight key details.

Bold Social Media Business Case Study Template

Make sure to include a conclusion that contains your key findings. Why did the protagonist make the decisions she made? What were the outcomes? What can we learn from this? Circle back to the key question the case study raises and answer it.

Business case study template

Business case studies are usually teaching tools to show how real companies approached a particular scenario or problem. The case study usually reflects a business theory and demonstrates its real-life application.

For example, the following business case study template shows how a crafts retailer uses earned media to drive engagement-heavy traffic.

Light Simple Business Case Study Template

This is another version of the above case study. Notice the changes in branding in this business report example that sets it apart from the previous template.

Blue Simple Business Case Study Template

Marketing case study template

Case studies are a powerful form of marketing as they show a potential customer how existing customers are already using your product or service to meet their goals.

For example, this social media marketing case study illustrates how Toy Crates used content marketing to radically increase their sales:

Coral Content Marketing Case Study Template

A few case study best practices:

  • Outline any constraints and challenges the protagonist of the case study faced that affected her decision (such as a tight deadline).
  • Attach supporting documentation, such as financial statements.
  • Include an original title, such as “Design Thinking and Innovation at Apple.” The title should mention the company and the subject of the case study.

Related : Our post on how to write and design a case study .

8. Growth Strategy Templates

Setting goals for your business might seem easy in theory… but setting ambitious yet realistic goals can actually be quite challenging.

At Venngage, we follow these 5 steps to set our goals:

  • Identifying and set high-level goals.
  • Understand which inputs and outputs impact those goals.
  • Run experiments to impact those inputs.
  • Validate those experiments.
  • Foster accountability for the results within the team.

For a more in-depth look at this process read our  growth strategy guide .

For example, if you’re a SaaS company, your high-level goals would probably be a specific number for revenue, a number of daily active users or employee count, like in the business report template below:

Company Growth Infographic Template

Once you’ve identified your high-level goals, the next step is to identify your OKRs (Objective Key Results), the metrics that impact your goals. Generally, you will probably want to break down your OKRs by channel.

So, if one of your goals is to hit a certain number of daily active users, your OKRs could be organized by:

  • Acquisition OKRs, like organic traffic and paid traffic
  • Conversion OKRs, like conversion rate
  • Retention OKRs, like retention rate

Once you’ve identified your OKRs, you can come up with experiments to run that will impact those OKRs.

At Venngage, we use a weekly sprint to plan, execute and analyze our growth experiments. But I know other companies that use longer sprints, like two-week or month-long sprints.

Before you run an experiment, you should validate that it’s an experiment worth running. You can do that by identifying which goal it impacts, what resources the experiment will require, and how much effort you anticipate it will take to run the experiment.

This is the exact marketing sprint validator template that our marketing team uses when we schedule growth experiments:

business report templates

After you’ve run a growth experiment, it’s extremely important to track your results.

At the end of every sprint, take a good chunk of time to analyze your experiments to see what learnings you can take from them. Then, classify an experiment as a “Winner” or “Loser” based on whether or not the results lined up with your hypothesis.

You can use your results from the sprint that just ended to inform your experiments in the upcoming print.

Here’s an example of a sprint release and results template that you could use. Note how each experiment is owned by a team member to foster accountability for the process and results:

business report templa

A few growth strategy report best practices:

  • Divide your growth strategy reports into color-coded columns based on goals, OKRs, or stages in a sprint
  • Use icons like checkmarks and x’s to identify winning experiments and losing experiments
  • Include brief descriptions on each template, to make it easy to understand
  • Attribute each growth experiment to a team member, to foster accountability for the process and results
  • Use your company colors, fonts and logo to maintain consistent branding across all of your communications

Related : Our complete guide to developing a growth strategy checklist.

The Team Alignment Handbook

9. Market Research Report Templates

Even after you’ve launched your business, it’s a good idea to do regular market research. You can use your research to plan and refine your marketing strategies, to identify new prospective customers and product plan.

Market research generally involves gathering information about the needs, problems and wants of your customers. This research can help you come up with your customer personas and specific problems you want to solve with your product or service.

You can conduct market research in two ways:

  • Qualitative research (calls, focus groups)
  • Survey research

For example, many consultants struggle to get buy-in from various stakeholders. The boss may be constantly changing the scope of the project based on a whim, such as the latest article he’s scoured from the internet! Employees may be set in their ways and resistant to incorporate consultants into their workflow.

One way to get clients on board and build trust is to provide stats and research that support your recommendations.

Here’s a market research business report example that lays out the industry landscape and gives clear guidance on the way forward, all backed up by facts.

business report templates

This cheerful, icon-heavy market research report should help energize reluctant stakeholders. Packaging new (and sometimes daunting) information in fresh ways can help break through resistance.

business report templates

You may also want to look at competitor statistics and industry trends. This template includes a competitor case study, including website analytics, and a SWOT analysis :

business report templates

When it comes to creating your market research report, you may want to do an in-depth overview of all of your market research. Or you may want to focus on one area of your research, such as your survey results.

Survey Report Template

This survey report template helps visualize your findings; the pictogram and chart make the findings easy to understand.

Survey Data Infographic Report TemplateSurvey Data Infographic Report Template

The one-slide market research report identifies the demographics of the survey participants. The report categorizes participants by their jobs, locations, and the topics that they find most engaging. Note how each persona is visualized using an icon:

market research report templates

This business report example highlights how you can give your team and stakeholders a quick overview of your main market and what topics they’re interested in.

One of the purposes of a market research report is to present any conclusions that you came to after analyzing the data.

These could be conclusions about who your target customers are, areas where you can expand your business, and customer needs that aren’t currently being met. The below business report example visualizes this data and also provides space to draw your own conclusions.

business report templates

Here’s an example of a market research report template that emphasizes key findings in the larger text before providing supporting data:

market research report templates

A few market research report best practices:

  • Use icons to illustrate your customer personas
  • Use charts and graphs to compare demographic information like customer age, gender, location, and occupations
  • Include the main conclusions you came from after analyzing your data
  • If your market research report is long enough, include a table of contents
  • Include a brief summary of your data collection methods , including the sample size

10. White Paper Templates

White papers are great tools to educate and persuade stakeholders. Consultants can also use them to improve their reputation vis-a-vis big consulting firms and boutique firms or use them as lead magnets  in Facebook ads etc.

As always, a polished design is much more likely to engage senior leaders or potential clients.

A business report template or consulting report template is the fastest way to produce something that’s both attractive and easy to understand.

The below consulting report example has a full page dedicated to visuals. It’s the perfect way to break up the text and let it breathe. It also reinforces the information.

business report templates

Browse our library of thousands of professional, free stock photos to swap in images that suit your topic best. Or upload your own.

Our editor makes it simple to adapt any of our business and consulting report templates to your needs. Change the text, fonts, photos, icons, colors, anything you want.

The next business report template is perfect for marketers and marketing consultants. It has an inviting and fun (but still professional) cover page that quickly communicates the content marketing process using icons.

business report templates

Venngage has an extensive library of thousands of custom, modern and diverse icons you can swap into the above consulting report example. For instance, you could add the Twitter or Facebook logo or a “thumbs up” icon.

Then, click on the template’s chart or graph (pages four and five) to add your own data.

Struggling with organizing information in your reports?  It’s important for consultants and marketers to find a way to communicate key takeaways, and not overwhelm your reader with data.

The below consulting report template uses filled text boxes and icons on the third page to highlight top findings.

business report templates

Different-colored headers also help create a hierarchy of information and add more variety to the design.

A few white paper best practices:

  • Create an eye-catching white paper cover page using a background in bold color, photos or icons.
  • Add a key takeaways section, with a header and bullet points.
  • Visualize data using charts and pictograms in order to highlight key data.
  • Incorporate your branding into your white paper template (brand colors and logo).

Related : Our blog post with 20+  white paper examples  for even more templates and design tips.

11. Project Plan Templates

A project plan is the best way to keep a project on track.

But, showcasing the steps towards completing a project and showing how each step is actionable and measurable can be tough. 

This is especially difficult if you’re a consultant and you don’t have company templates to rely on.

The below  project plan template is a simple way to visualize what needs to happen, and when.

business report templates

The above highly organized project plan template uses bar graphs, icons and color-coding to present information in an accessible way. Once you enter the editor, click on the bar graph to customize the schedule.

The project timeline below also uses icons and color-coding to organize information, though in a slightly different way.

Projects suffer when there’s confusion about deadlines and what’s required at each step. This timeline from a business report sample makes it crystal clear what tasks belong to what step and how long each step should take.

business report templates

A timeline is a perfect way for your team or client to refer back to the project schedule without having to read through tons of text.

You can also revise your timeline as the project progresses to reflect changes in the schedule.

The below consulting report template has a more traditional format for a project plan. Still, like the timelines, this business report sample relies heavily on visuals to create an easily scannable and understandable project overview.

business report templates

Scope creep is the enemy of any project’s success (and the bane of many consultant’s existence). That’s why it’s so important to define the project from the very beginning. The consulting report template above has a section to do just that.

Of course, projects change and evolve. The project report below will help you raise any issues as soon as they happen and present solutions. That way, stakeholders can make a decision before the project schedule is seriously derailed.

business report templates

Check out our blog post with  15+ project plan templates  for even more examples and design tips.

A few project plan best practices:

  • Plot your project schedule visually using a timeline.
  • Use color to categorize tasks and milestones.
  • Use icons to illustrate steps in a process.
  • Insert charts to track the duration of each phase of a project.
  • Pick a flexible template that you can update as the project progresses and things change.

Related : Our post on the four phases of the project life cycle .

12. Business Proposal Templates

A business proposal  is a document that presents your product or service as the solution to a client’s problem. The goal of a business proposal is to persuade a prospective client to buy your product or service. These proposals can be either solicited or unsolicited.

The contents of a business proposal report will vary depending on the problem. 

Typically, a business proposal will include these sections:

  • Information about your company (mission, qualifications, competitive edge)
  • A detailed description of your client’s problem 
  • The cost of your product/service 
  • The methodology of how you propose to solve the client’s problem
  • A timeline of your approach to solving the problem

A few business report examples and design tips:

Create an engaging title page for your business proposal. Think of it as the cover of a book or a movie poster. This will be your prospective client’s first impression of your business.

Use a design that tells a story about your company’s mission and the people you serve. For example, the cover for this business proposal template shows a happy team working together:

Bold Blue Business Proposal Template

Meanwhile, this simple business proposal example uses icons to illustrate what the company does. The motif is carried throughout the rest of the proposal design:

Modern Business Proposal Template

Use visuals to highlight the emotion behind the problem

Businesses are made up of people, and people are emotionally charged. When identifying the problem, use imagery to highlight the frustration, confusion, or dissatisfaction behind the problem. This will show empathy towards the people you’re proposing your solution to.

This business report sample page from a business proposal contrasts one image to illustrate the “problem” with a more cheerful image for the “solution”:

Modern Design Business Proposal Template

This marketing business proposal uses a variety of visuals like icons, bold typography and photos to tell a story:

Social Media Marketing Proposal Template

Related : Our post on  consulting proposal templates or our guide to creating a business proposal .

How to create a business report in 6 steps?

Creating a business report can seem daunting, especially if you’ve never done it before. don’t let the word “business” intimidate you – these steps can be used for writing a report in any field!

Step 1: Define the purpose and scope of your report

Know the purpose of your report. Are you aiming to share the results of a project? Analyze performance? Recommend specific actions? Whatever the goal, keep it in mind as you go through the process. Also, consider the scope of your report. Decide what information you’ll be including, as well as what you can leave out.

Example: Let’s say your boss wants a report on your team’s sales performance during the last quarter. Your purpose might be to analyze the numbers and identify trends, areas for improvement, or opportunities for growth.

Step 2: Gather relevant data and information

Now that you know what you’re aiming for, it’s time to gather the information you’ll need. This might involve pulling data from internal systems, interviewing colleagues, or even conducting your research. Remember, the quality of your report depends on the accuracy and relevance of the information you provide, so double-check your sources and make sure you’ve got everything you need.

Example: For our sales performance report, you’ll need to collect data on product sales, individual and team performance, and any factors that may have influenced sales during the quarter.

Step 3: Organize your content

Next up is organizing all that information into a logical and easy-to-follow structure. This will depend on the specific requirements of your report, but some common components are an introduction, executive summary, main body, conclusion, and recommendations. A clear and logical structure helps readers easily understand and follow your report.

Example: In a sales performance report, you might start with an executive summary highlighting sales growth (or declines), outline individual team member’s performance, and then delve into a more detailed analysis of factors and trends.

Step 4: Write the report

When writing your report, start by developing a clear and concise writing style, avoiding jargon and buzzwords. Keep your audience in mind – make sure your report is easily digestible for your intended readers.

Example: When writing about sales performance, share facts and figures in simple terms that everyone can understand. Instead of saying, “Our sales team demonstrated a 12.3% compound annual growth rate,” say, “Our sales team increased their sales by 12.3% each year.”

Step 5: Add visual aids

To make your report more engaging and easier to understand, consider adding visual aids like graphs, charts, or images. These can help break up large blocks of text and highlight key findings or trends.

Example: For your sales performance report, you might create a bar chart showing sales growth over time or a pie chart displaying individual team members’ contributions.

Step 6: Review and refine

Last but not least, review your report. Does it achieve the purpose you set at the beginning? Are there any gaps in the information? Are there areas that could be clearer or more concise? Address any issues you find and refine your report until it meets your goals and is easy to understand for your target audience.

Example: In your sales performance report, if you find that you haven’t adequately explored the impact of a new product launch on sales, go back and add that analysis to provide a more comprehensive view.

What are the types of business reports?

Different types of business reports cater to various purposes, including monitoring performance, making decisions, and more, offering a range of options beyond standard reports.

1. Informational reports

The primary purpose of informational reports is, well, to inform. These reports provide all the nitty-gritty details of specific aspects of your business without any conclusions or opinions. 

Examples include daily sales reports, inventory levels, or even project updates. This is the essential “just the facts, ma’am” type of report you need to stay in the loop.

2. Analytical reports

Analytical reports give you a more in-depth look at the data to help you make decisions. These reports come with all the bells and whistles – charts, graphs, and recommendations based on thorough analysis. Analytical reports are what you whip out when you need to decide whether to invest in a new project, evaluate your marketing efforts, or diagnose challenges within the company. The goal of such a report is to help you make smarter decisions for the growth and development of your business.

3. Summaries & reviews:

If you’re a little short on time and need a quick overview of your business’s performance, summary reports are your best bet. These reports condense the crucial details from other reports at regular intervals (monthly, quarterly, or annually) and present them in a digestible format. 

4. Research reports

As the name suggests, these in-depth reports dig into specific topics or issues relevant to your business. Research reports are great when exploring new markets, considering new product development, or requiring a detailed evaluation of business practices. These reports act as guides for making major decisions that could significantly impact your company’s direction and success.

5. Progress reports

Let’s say you’ve got a fantastic project idea underway. You’ll need to keep track of every stage of it to ensure it’s smooth sailing ahead. Enter progress reports. They track the achievements, setbacks, and future plans of ongoing projects. These are essential for keeping everyone – from employees to investors – in the loop.

Business report template FAQs

1. what are the best practices for creating a business report.

You could open up Google doc, record your metrics and make a few points of analysis, send it to your team and call it a day. But is that the most effective way to report on your findings?

Many people may not even read those types of reports. Not to mention, a plain old report probably won’t impress stakeholders.

It’s important to brand yourself (and stand out from your competition). And then there’s the ever-important need to create buy-in from stakeholders and convince them of your recommendations.

That’s why it pays to make your reports as engaging as possible. That means visualizing data , processes , and concepts to make them easier to understand and more fun to look at, as you’ve seen from the business report examples in this post.

business report template

You can do that easily by getting started with a  business report template  or consulting report template .

There are two big reasons why it’s a good idea to create a highly visual business report:

  • You will be able to organize, analyze and summarize your findings .
  • You will be able to communicate your reports more effectively with your team, stakeholders and customers.

For example, the below business report template shows four different ways you can visualize information. It’s much more captivating and easily digested than a block of text.

business report template

And don’t worry about how time-consuming designing a report might be. If you start with a solid business report template, you can repurpose that template over and over again.

Use the template as a framework, then customize your information and design to fit your specific needs. Then, use a  chart tool  to convert cumbersome data into clear visuals.

Just like in the above business report sample, you’ll have a succinct, powerful (and polished) report that stakeholders can understand at a glance.

2. How do you design a business report template?

Incorporate your branding into the design

Part of building a strong brand is using consistent branding across all of your content, both internal and public-facing. You can incorporate your branding into your business report design by importing your logo and using your brand colors and fonts.

Our My Brand Kit feature automatically imports company logos and fonts from any website. You can then apply them to your design with one click.

Stick to only one topic per page or slide

When creating a report, it’s easy to try and cram a bunch of text onto one page. But then you run the risk of creating an impenetrable wall of text.

Instead, focus on only one topic per page or slide. If you find that even that makes your page look too cramped, then try breaking up your information into two pages or looking for ways to better summarize your information .

Put functionality first

When you’re designing a business report, you should look for opportunities to visualize data and creatively present information. That being said, the primary goal of your business report should still be to communicate information clearly.

Use design elements such as icons or fonts  in different sizes, weights and colors to highlight, emphasize and categorize information, not obscure it. If a page you’re working on looks cluttered or confusing, take another stab at it.

Remember that functionality comes first, and that includes using the right visuals for your information.

3. What is the best business report maker?

You can make a business report online using a number of tools. As we have mentioned, a great business report is visually appealing, includes icons, images, clear fonts, easy-to-understand charts and graphs, as well as being branded.

Venngage is the one-stop design solution when it comes to creating reports. The business report examples in this article highlight how easy it is to design a variety of reports for every type of organization and activity. Make design simple by using Venngage.

More business communication guides:

  • The Ultimate Guide to Consulting Proposals (2024)
  • 20+ White Paper Examples [Design Guide + White Paper Templates]

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What Are Business Reports & Why They Are Important: Examples & Templates

Business reports examples and templates for managers by datapine

Table of Contents

1) What Is A Business Report?

2) Types Of Business Reports

3) Business Reports Examples & Samples

4) Why Do You Need Business Reports?

5) How To Setup A Business Report?

6) Challenges Of Business Reports

In your daily operations, you likely notice your processes and ‘activities’ constantly changing – sales trends and volume, marketing performance metrics, warehouse operational shifts, or inventory management changes, among many others.

All these little alterations in your organizational activities are impacting the global well-being of your company, your warehouse, your restaurant, or even your healthcare facility. Whether you manage a big or small company, business reports must be incorporated to establish goals, track operations, and strategy to get an in-depth view of the overall company state.

But with so much information being collected daily from every department, static business reports created manually will not give your company the fresh insights it needs to stay competitive. Businesses that want to succeed in today’s crowded market need to leverage the power of their insights in an accessible and efficient way. This is where modern business reports created with interactive data visualizations come to the rescue. 

Traditional means of reporting are tedious and time-consuming. Due to how the human brain processes information, presenting insights in charts or graphs to visualize significant amounts of complex information is more accessible and intuitive.  Thanks to modern, user-friendly online data analysis tools armed with powerful visualizations, companies can benefit from interactive reports that are accessible and understandable for everyone without needing prior technical skills.

Here, we take the time to define a business report, explore visual report examples, and look at how to create them for various needs, goals, and objectives. In the process, we will use online data visualization software to interact with and drill deeper into bits and pieces of relevant data. Let's get started.

What Is A Business Report?

A business report is a tool that helps collect and analyze historical and current data from a company’s operations, production, and more. Through various types of business reports, organizations make critical decisions to ensure growth and operational efficiency.

To understand the best uses for these reports, it’s essential to properly define them. According to authors Lesikar and Pettit, “A corporate-style report is an orderly, objective communication of factual information that serves some organizational purpose”. It organizes information for a specific business purpose. While some reports will go into a more detailed approach to analyzing the functionality and strategies of a department, other examples of business reports will be more concentrated on the bigger picture of organizational management, for example, investor relations. That’s where the magic of these kinds of reports truly shines: no matter for which company goal you need, their usage can be various and, at the same time, practical.

Traditional business reports are often static and text reach (bullet points, headings, subheadings, etc.). Classically formatted in sections such as the summary, table of contents, introduction, body, and conclusion, this report format is no longer the most efficient when it comes to extracting the needed insights to succeed in this fast-paced world. On one hand, by the time these reports have been finished, the insights included within them might not be useful anymore. On the other hand, the fact that it is mostly text and numbers makes them hard to understand, making the analysis strategy segregated and inefficient.  

The visual nature of modern business dashboards leaves all the aforementioned issues in the past. Thanks to interactive data visualizations and modern business intelligence solutions , the analysis sequence can be done fast and efficiently while empowering non-technical users to rely on digital insights for their decision-making process. 

Your Chance: Want to test professional business reporting software? Explore our 14-day free trial. Benefit from great business reports today!

Types Of Business Reports?

Before creating your business outcome reports, it is important to consider your core goals and objectives. This way, you can pick the correct type of report for each situation. Here, we present you with five common types of visual reports that you can use for different analytical purposes. 

1. Analytical reports

Analytical reports are reporting tools that use qualitative and quantitative data to analyze the performance of a business strategy or as support when a company needs to make important decisions. A modern analytical dashboard created with top reporting software can include statistics, historical data, as well as forecasts, and real-time information. Let’s look into it with a sales example. 

This dashboard is an example of one of the most common types of business reports: analytical reports

**click to enlarge**

This visually appealing business analysis report contains relevant sales KPIs to measure performance, such as the average revenue per unit, the customer lifetime value, acquisition costs, and some sales targets to be met. The value of this analytical report lies in the fact that you get a lot of relevant metrics in a single dashboard. The data can be filtered and explored on different time frames such as daily, weekly, monthly, or quarterly, depending on the discussion that it needs to support.   

With this kind of sample in hand, managers can quickly understand if they are meeting their targets, find improvement opportunities, get a bigger picture of their sales, and find efficient ways to proceed with new strategies.  

2. Research reports

Next in our types of business reports that we will discuss is a research report. Companies often use these kinds of reports to test the viability of a new product, study a new geographical area to sell, or understand their customer’s perception of their brand image. To generate this type of report, managers often contact market research agencies to gather all the relevant information related to the studied topic. This brand analysis dashboard is a great example.

A brand analytics dashboard as an example of research business reports

The image above is a business report template of a brand analysis. Here, we can see the results of a survey that was conducted to understand the brand’s public perception on different topics. The value of this market research dashboard lies in its interactivity. Often, research reports are depicted in long and static PowerPoint presentations. With a modern market research dashboard like this one, all the info can be filtered upon need, and the whole presentation of results can be done on one screen. For example, if you want to know the brand awareness of a particular region or age group, you just have to click on the graphs, and the entire dashboard will be filtered based on this information. Like this, the analysis sequence is fast, interactive, and efficient. 

3. Industry reports

Following on from the research topic, our next type is an industry report. Benchmarks and targets are excellent ways to measure a company’s performance and success. But, these targets need to be based on realistic values, especially considering how crowded and competitive today’s markets are. For this purpose, companies perform industry reports. By getting a clear picture of the average industry numbers, such as the competitive landscape, industry size, economic indicators, and trends, they can plan smart strategies and create realistic targets for performance. 

Technavio Global Ice Cream Market 2020-2024

Let's take this industry report by Technavio about the Global Ice Cream Market as an example. Here, we can see relevant numbers concerning the ice cream market, how COVID-19 impacted it, and what is expected to happen between the years 2020-2024. For example, the business report sample shows that the pandemic has positively impacted the ice cream market and that it grew 4.33% during 2020. The report also shows that there is increasing popularity of plant-based ice cream and that this trend is driving market growth. This is invaluable information for an ice cream company as they can invest in new products with almost certain success.

4. Progress reports

Next, we have progress reports. Unlike our other examples, this type of business report is not necessarily based on deep research or advanced analytics but rather on delivering a clear picture of the performance of a particular area or business goal. Their visual nature makes them the perfect tool to support meetings or business discussions as they provide a glance into the status of different metrics. A common use of progress reports is with KPI scorecards . Let’s look at an example. 

A balanced scorecard showing financial and customer objectives, learning and growth, and internal objectives.

The image above is a business report example of a balanced scorecard. The goal here is to quickly understand the development of metrics related to 4 key business areas: financial, customers, learning and growth, and internal objectives. Each of these metrics is displayed in a current value and compared to a set target. Paired with this, the template has five colors for the performance status. This allows anyone who uses this report to quickly understand just by looking at the colors if the target is being met.

5. By business function

Getting a bigger picture of a company’s performance is a great benefit of the best business reports. But, apart from helping the company as a whole, the real value of these reports lies in the fact that they empower departments to leverage the power of data analysis for their decision-making process. Instead of the sales department, human resources, or logistics, your entire organization will be data-driven. Let’s look at it with a business report example by function on marketing.  

Business report example by function: a marketing performance dashboard

Created with modern marketing dashboard software , this example entirely focuses on the development of marketing campaigns.  With metrics such as the total number of impressions, clicks, acquisitions, and cost per acquisition being depicted on intuitive gauge charts, you quickly get a clear understanding of the performance of your campaigns. Through this, you can spot any inefficiencies before they become bigger issues and find improvement opportunities to ensure your marketing efforts are paying off. If you want to dig even deeper, this interactive business report can be filtered for specific campaigns so you only see related insights, making this dashboard the perfect tool to support team meetings. 

Business Report Examples And Templates

We’ve answered the question, ‘What is a business report?’ and now, it’s time to look at some real-world examples.

The examples of business reports that we included in this article can be utilized in many different industries; the data can be customized based on the factual information of the specific department, organization, company, or enterprise. Interdepartmental communication can then effectively utilize findings, and the content can be shared with key stakeholders.

Now that we know what they are, let's go over some concrete, real-world instances of visuals you will need to include in your reports.

1. Visual financial business report example

This first example focuses on one of the most vital and data-driven departments of any company: finance. It gathers the most essential financial KPIs a manager needs to have at his fingertips to make an informed decision: gross profit margin, operational expenses ratio (OPEX), both earning before interests (EBIT) and net profit margins, and the income statement. Next to these are the revenue evolution over a year compared to its target predefined, the annual evolution of operational expenses for various internal departments as well as the evolution of the EBIT compared to its target.

Visual of a financial business report example for top-management

The different sets of visual representations of data can clearly point out particular trends or actions that need to be taken to stay on the financial track of a company. All your financial analysis can be integrated into a single visual. When the presentation becomes interactive, clicks will provide even deeper insights into your financial KPIs and the desired outcomes to make a company healthy in its financial operations. The importance of this finance dashboard lies in the fact that every finance manager can easily track and measure the whole financial overview of a specific company while gaining insights into the most valuable KPIs and metrics. Empowering a steadfast and operation-sensitive plan is among the most important goals a company can have, and finance is right in the middle of this process.

Thanks to all this information displayed on a single dashboard, your report is greatly enhanced and backed with accurate information for you to make sound decisions. It becomes easier to implement a solid and operation-sensitive management plan.

2. Visual investor's business report layout

As mentioned earlier, holding an account of your activity, performance, and organization’s assets is important for people outside of the company to understand how it works. When these people are investors, it is all the more critical to have a clean and up-to-date report for them to know how successful is the company they invest in and for you to increase your chances of having more funds. This example provides just that: an exact overview of the most important insights and specific values in a particular time frame.

Visual of a finance KPIs business executive dashboard example for investors

Calculating and communicating KPIs about the overall company situation is what this investors’ relationship dashboard tries to focus on. You learn about the return on equity and return on asset, the debt-equity ratio, and the working capital ratio, but also see the evolution of a share price over time. Each of these metrics is crucial for a potential shareholder, and if they are not monitored regularly and kept under control, it is easy to lose investors’ interest. Tracking them and visualizing them through a modern dashboard is a competitive advantage for your investors’ reports. You can even see on this visual a clear set of data, so you don’t have to dig through numerous amounts of spreadsheets, but clearly see the specific development over time, the percentage gained or lost, ratios, and returns on investments. Not to be limited just to these data, you can always customize and make sample business reports for your specific needs.

3. Visual management report example

The management KPIs presented below focus on the revenue and customer overview seen through a specified quarter of a year. With just a click, you can easily change your specific date range and make an overview of different months or years.

Management business report showing the important KPIs to C-level executives

When analyzing insights on a more specific level, you can easily spot if the revenue is approaching your target value, compare it to the previous year, and see how much of the target you still need to work on. The average number of your revenue per customer compared to your targets can also identify on a more specific level how much you need to adjust your strategy based on your customers’ value. If you see your values have exceeded your goals, you can concentrate on KPIs that haven’t yet reached your target achievement. In this specific example, we have gained insights into how to present your management data, compare them, and evaluate your findings to make better decisions.

This clear overview of data can set apart the success of your management strategy since it is impossible to omit vital information. By gathering all your findings into a single CEO dashboard , the information presented is clear and specific to the management’s needs. The best part of this example report is seen through its interactivity: the more you click, the more data you can present, and the more specific conclusions you can look for.

These report templates that we have analyzed and presented in this article can be a roadmap to effectively create your own report or customize your data to tailor your needs and findings.

4. SaaS management dashboard

The next in our rundown of dynamic business report examples comes from our specialized SaaS metrics dashboard .

A business report example visualizing the number of paying customers, ARPU, CAC, CLTV, and MRR over the course of a month

A SaaS company report example that packs a real informational punch, this particular report format offers a panoramic snapshot of the insights and information every ambitious software-as-a-service business needs to succeed.

With visual KPIs that include customer acquisition costs, customer lifetime value, MMR, and APRU, here, you will find everything you need to streamline your company’s initiatives at a glance. This is an essential tool for both short- and long-term evolution.

5. Sales KPI dashboard

Niche or sector aside, this most powerful of online business reports samples will empower your sales team to improve productivity while increasing revenue on a sustainable basis.

A monthly sales report template focused on high-level metrics such as revenue, profits, costs, incremental sales, accumulated revenue, up/cross-sell rates, etc.

A powerful daily business activity report as well as a tool for long-term growth, our sales dashboard boasts a cohesive mix of visualizations built to boost your business's bottom line.

With centralized access to sales graphs and charts based on churn rates, revenue per sales rep, upselling & cross-selling, and more, this is a company report format that will help you push yourself ahead of the pack (and stay there). It’s a must-have tool for any modern sales team.

6. Retail store dashboard company report example

Retail is another sector that pays to utilize your data to its full advantage. Whatever branch of retail you work in, knowing how to generate a report is crucial, as is knowing which types of reports to work with.

Example of a business report for an online retail store that displays return reasons, total orders, top sellers, average order per customer, etc.

Our interactive retail dashboard is one of our finest visual report examples, as it offers a digestible window of insight into the retail-centric unit as well as transaction-based information that can help you reduce costs while boosting your sales figures over time.

Ideal for target setting and benchmarking as well as strategy formulation, this is an unrivaled tool for any retailer navigating their activities in our fast-paced digital age. If you’re a retailer looking for steady, positive growth, squeezing every last drop of value from your retail metrics is essential—and this dashboard will get you there.

7. Customer service team dashboard

As a key aspect of any successful organizational strategy, optimizing your customer service communications across channels is essential. That’s where our customer service analytics report comes into play.  

Business reporting example for customer service team performance

Making your customer service efforts more efficient, effective, and responsive will not only drastically improve your consumer loyalty rates but also set you apart from your competitors.

One of the best ways to achieve a mean, lean, well-oiled consumer-facing machine is by giving your customer service representatives the tools to perform to the best of their abilities at all times. Armed with a balanced mix of KPIs to track and enhance service performance, this most powerful of business report samples will help you drive down response times while improving your first call resolution rates. It’s a combination that will result in ongoing growth and success.

8. Employee performance dashboard

In addition to your customers, your employees are the beating heart of your organization. Our employee dashboard will give you the power to track the ongoing value and productivity of your internal talent.

Employee performance depicted with business reporting processes.

An ideal formal business report example for any modern HR department, this telling dashboard will give you deep insight into how your employees perform and behave over specific timeframes.

Here, you can examine trends in absenteeism rates, track overtime hours by age group, monitor your training costs, and explore peaks and troughs in productivity across the entire workforce. This melting pot of at-a-glance information will empower you to provide training exactly where it’s needed and get to the heart of any issue that’s affecting productivity or engagement levels. 

Working with this business report format example consistently will ultimately ensure you get the very best return on investment (ROI) from your internal talent.

9. Marketing KPI dashboard

Without a solid multichannel marketing strategy, it’s unlikely that you’ll ever see a consistently healthy ROI from your promotional efforts. Shooting in the dark regarding marketing will also see you fall behind the competition. Enter our marketing dashboard .

Marketing business report for management, with main KPIs about costs and revenue

This business report format template brimming with insight, lets you set accurate performance benchmarks while uncovering a wealth of insight from one intuitive dashboard.

To optimize your promotional campaigns and activities, talking to specific audience segments and using the right touchpoints at precisely the right time is essential. Without a targeted approach, all you’re doing is throwing your time and money away.

This effective company report example offers a balanced overview of your campaigns’ performance by offering the tools to dig deep into vital metrics like cost per acquisition (CPA), customer lifetime value (CLTV), and ROI.

This perfect storm of metrics will show you where your communications or campaigns are failing to drive engagement and where they’re yielding positive results. Armed with this critical information, you can optimize all of your efforts to make the biggest possible impact across channels. An essential report design for any modern organization looking to scale swiftly and consistently.

10. Warehouse KPI dashboard

Being a warehouse manager or decision-maker is a high-pressure job where every decision counts. To keep your fulfillment activities and initiatives fluid, functional, and primed for organizational growth, sweating your data correctly is a must.

A business report example focused on the warehouse performance in the logistics industry

Our warehouse KPI dashboard is a business report sample that aids both real-time decision-making and longer-term strategic planning.

With a powerful selection of logistics-based KPIs, this highly visual business report structure features metrics based on on-time shipment rates, a breakdown of warehouse costs, the number of shipments made over a specified timeframe, and a perfect order rate.

By making this kind of business reports formats a core part of your daily operations, you can eliminate unnecessary costs or activities while boosting overall productivity and significantly improving the success, as well as accuracy, of your warehouse operations. It is an invaluable tool that will help consistently deliver on your fulfillment promises, improving your brand reputation in the process.

11. Cybersecurity dashboard

In our hyper-connected digital age, failing to invest in adequate cybersecurity solutions is the same as leaving your front door wide open when you’re on holiday.

Business report template tracking relevant IT metrics for cybersecurity

To avoid the devastating impact of organizational cyber attacks or informational breaches,  our cyber security IT dashboard will ensure your company is fortified from every angle. This most vital of business report examples will help you fend off any prospective acts of cybercrime while monitoring for any attacks or abnormalities in real-time.

Here, you can keep on top of your cybersecurity rating, track your phishing test success rates, understand how long it takes you to identify an attack (and improve your responsivity), look at how often you backup your company's sensitive information, and discover the most common intrusion rates related to your company from a cohesive space. It’s an essential analysis tool designed to keep your company safe, secure, and happy.

12. CEO dashboard

The CEO is the highest leadership position in an organization. As such, they need to get a complete overview of the entire operations and performance to ensure everything is running smoothly and on track to meet expected goals. Our next example is a scorecard report tracking relevant metrics related to finances, marketing, customer service, and human resources. 

Business report template tracking metrics for the CEO

What makes this template so valuable for the CEO is the fact that it offers a long-term view with benchmarks for quarterly and annual performance. This way, leadership can evaluate the development of the different strategies and spot any inefficiencies at a glance by looking at the green or red colors depicted on each KPI. Plus, each section of the scorecard offers a detailed breakdown of additional information to help dive deeper into the reasons behind a specific result. 

For instance, we can see that there is an increase in the total expenses in the current quarter. However, when taking a deeper look at the yearly breakdown, we can see that the operating expenses ratio has been decreasing for the past three months. Therefore, the quarterly increase is nothing to worry about.

13. Manufacturing production dashboard 

As a production company, you must ensure every aspect of the process is efficiently carried out at its maximum capacity. This means, ensuring machines are working properly, the right amounts of products are being produced, and the least amount are being returned by customers. Our next template aims to help with that task by offering a 360-degree view into a company’s production processes.

Manufacturing business report template displaying main manufacturing KPIs to keep the pulse of your factory

With insights into production volume vs. quantity ordered, top 5 machines by production volume, and return items by reason, the manufacturing manager can spot inefficiencies and identify trends to optimize production and ensure the highest possible ROI. 

For example, looking at the top machines by production can help you spot the ones that might need some maintenance and plan that maintenance time without affecting production. On the other hand, analyzing the returned items by reason can also help improve customer experience and satisfaction. If you see a large amount of returns due to a broken product, it means you need to improve the quality of your materials or the packaging when they are sent to the customer to keep it safer. 

14. IT project management dashboard

Completing a project successfully relies heavily on the team being connected to keep tasks moving at the expected speed. The issue is that it often involves multiple meetings that end up taking a lot of time that could be implemented actually completing the tasks. Our next sample aims to tackle that issue by providing a real-time overview of project development metrics.

IT business reports: project management overview

At the top of the report, we see a breakdown of the different stages of the project with a development percentage and a projected launch date. This is great information to have as it can inform the team about the status of the entire project and any external stakeholders as well.

We then get insights into the project budget, overdue tasks, upcoming deadlines, and employee workload. This is invaluable information that can help optimize any bottlenecks and increase overall efficiency. For instance, we can see that Georg and Nancy are 10+ days overdue with their tasks which is not good for the project. However, a deeper look shows us that these two employees are the ones with the biggest workload, which means they might need some help from other team members to speed up their tasks.

15. HR diversity dashboard 

Diversity in the workplace has become a big priority for organizations and prospective talents. Each year, more and more businesses realize the value of having employees from different backgrounds and cultures as a way to boost their strategies and overall growth. That being said, to be considered a diverse company, you need to ensure your workforce feels comfortable and that the same opportunities are being given to all. Enters our last business report template.

business report writing services

The template above offers a view into different diversity management metrics from recruitment to talent management. Through this insightful report, HR managers can test the success of their diversity strategies and spot any areas of improvement to ensure the highest level of employee satisfaction. The template is highly interactive and offers insights into diversity by gender, ethnicity, and disabilities.

Analyzing the content of the report, we can see that black employees are the ones with the highest voluntary turnover rate. This is something that needs to be looked into to find the reasons why these employees are not feeling comfortable at the company. On the other hand, we can see that the organization is 1% above the 2% industry standard for hiring employees with disabilities. This is a great indicator, and it can translate into a low 7% of voluntary leaves by these workers.

Now that we’ve looked at report samples, let’s consider the clear-cut business-boosting benefits of these essential analytical tools. These perks will make your company stronger, more fluent, and more efficient on a sustainable basis.

Why Do You Need Business Reports?

Why do you need business reports? 1. Risk assessment & opportunity, 2. Trends & connections, 3. Business Intelligence, 4. Buy-in, 5. Operational efficiency,6. Specificity, 7. Accuracy & consistency, 8. Engagement, 9. Benchmarking, 10. Communication

These reports also enable data collection by documenting the progress you make. Through them, you have the means to compare different periods and activity, growth, etc. You can better see which products or services are more successful than others, which marketing campaign outperforms which other, and which markets or segments require more attention. Collecting all this data is indispensable – and by doing so, you build a paper trail of your past (or, namely, a data trail). They let people outside the company (like banks or investors) know about your activity and performance and enable stakeholders to understand your organization’s tangible and intangible assets.

  • Risk assessment & opportunity: With a business report, you can increase the understanding of risks and opportunities within your company . Sample reports accentuate the link between financial and non-financial performance: they streamline processes, reduce costs, and improve overall cohesion in an informed, commercially ‘safe’ way.
  • Trends & connections: Business report samples can help you compare your performance to other internal units or companies in the same sector. On a more specific level, a report template can help you dig thoroughly into operational metrics and details and discover correlations that would be otherwise overlooked. In today’s hyper-connected digital age, gaining a deeper insight into your data will empower you to formulate strategies that will accelerate key areas of your business growth through trend identification. This fact alone highlights the importance of a business analysis report.
  • Business intelligence (BI): If used correctly, the best BI tools will answer a vital question: ‘Will I survive on the market?’ By creating a business report of a company built to improve your BI activities and answer essential organizational questions, you will gain the ability to tackle deeper specific insights that can bring operational value and control the overall expenditures. By knowing how to set up such a report with specific samples and templates, you can provide building blocks to establish a successful business intelligence strategy.
  • Buy-in: While there are many different types of business reports for a company, they all have one common trait: gathering data and tracking the business activities related to something specific. By working with the right reports, users can perform in-depth visual analyses of many key areas or functions and provide informed recommendations that will ultimately improve efficiency and encourage innovation. Regardless of how good or beneficial an idea might be , getting buy-in from senior executives or external partners is often a major roadblock to progress. However, a good report template presents a level of depth and presentation that is both factual and convincing and will encourage buy-in from the people with the power to sign off on new strategies, initiatives, or ideas.
  • Operational efficiency: The more factual the report is, the clearer the data. When your data is well organized and crystal clear, it’s possible to interpret your business activities cost-effectively, reducing the time required to analyze findings while saving countless working hours sifting through metrics for actionable insights. A good template presents an in-depth analysis where the writers show how they have interpreted their findings. For example, a marketing report can reduce the time needed to analyze a specific campaign, while an HR report can provide insights into the recruiting process and evaluate, for example, why the cost per hire increased?
  • Specificity: When you create a business information report, you are giving yourself a key opportunity to address specific issues that are often used when decisions need to be made. As author Alan Thomson says, “A company report conveys information to assist in business decision-making. [It] is the medium in which to present this information.” They have several purposes: some record information to plan for the future, some record past information to understand a situation, and others present a solution to a pressing problem. Some executive dashboards are for daily usage, while a monthly business report template will help you pinpoint your activities on a more gradual, incremental basis.  They are all essential to commercial success, as they bring clarity to complex analysis. As mentioned earlier, the clearer the data, the more cost-effective results will be, so keeping in mind the exact data to incorporate into this kind of report should be essential in deciding what kind of report to generate. You can find multiple key performance indicator examples in different industries, which should be considered when creating that kind of report. You can also generate an interdepartmental report or between businesses to compare industry values and see how your company stands in the market.
  • Accuracy & consistency: In The Age of Information, data is a vast landscape, and if you want to use it to your advantage, aiming for consistency and accuracy is key. If your data is off or presents hit-and-miss findings, it could cost your company in the long run.  Working with an online dashboard tool to produce your reports is an incredible advantage for the ease of use, the time saved, and, most importantly, the accuracy of the information you will use. As you work with real-time data, everything on your report will be up-to-date, and the decisions you will take will be backed with the latest info. Business report examples are significantly helpful when you need to explore your data and perform data analyses to extract actionable insights. They will deliver an important added value to your report thanks to the visualization of your findings, bringing more clarity and comprehension to the analyses, which is their primary purpose.
  • Engagement: As intuitive, digestible, and visual tools, business-centric reporting tools are easier to understand and tell a story that is far more likely to resonate with your audience.  While exploring your data, with deeper insights generated with just a few clicks, the report doesn’t have to be dull, boring, and lost in hundreds of pages or spreadsheets of data. If you create a report that is clean and customized, you will bring more value than by printing or searching through a spreadsheet. Achieving a design like this is simple with the right KPI dashboard software . Imagine yourself in a meeting with 200 pages of analysis from the last 5 years of business management. One participant asks you a specific question regarding your operational costs dating 3 years back. And you’re sitting there, trying to find that specific piece of information that can make or break your business meeting. With business dashboards , you cannot go wrong. All the information you need is generated with a click, within a click.
  • Benchmarking: If you know how to set up a business-centric report with efficiency, you will gain the ability to set defined, accurate benchmarks. By frequently setting targets based on your most important organizational goals and working with visual reporting tools, you will keep your organization flowing while catalyzing your overall growth and productivity levels.
  • Communication: One of the best uses of these tools is improving internal collaboration and communication. By gaining 24/7 access to your most essential business data while enhancing the way you analyze and present it, you will empower everyone in the business with better access to information, which, in turn, will enhance internal communication and collaboration.
  • Innovation: The intuitive nature of these reports makes them the most efficient way to steer a progressive analytical strategy. As such, it’s easier (and quicker) to uncover hidden insights, spot trends, and hone in on critical information. It’s this speed, ease, and accuracy that frees creativity and improves innovation across the organization, accelerating growth as a result.

These reports can also be of many different types, but they all have one common trait: gathering data and tracking the organizational activities related to something specific. From there, their author(s) will often perform an analysis and provide recommendations to the organizations.

How To Generate A Business Report

Top 10 steps on how to do a business report

The primary importance of a corporate-centric report lies in gaining confidence and clarity. Before starting to create it, it’s vital to establish the goals and the audience. Knowing who you want to direct it to is key in its elaboration, from the tone, vocabulary/jargon you choose to the data you will focus on. A report to external stakeholders, to the CEOs, or to the technical engineers’ team will be drastically different from one another.

Likewise, the scope varies according to the objective of the report. State beforehand the needs and goals to direct you on the right path. It should be impartial and objective, with a planned presentation or dashboard reporting tool , which enables an interactive flow of data and immediate access to every piece of information needed to generate clear findings.

To help you write your daily, weekly, or monthly business-centric report template with confidence, let’s go over some essential steps and tips you should focus on:

1. Consider your audience

First of all, if you want to understand how to do a business report the right way, you have to think of your audience from the outset. Your reporting efforts must make sense and offer direct value to the end viewer or user - otherwise, they’ll be meaningless. That said, it’s critical that you take the time to consider who will use the reporting tool most and which information or features will add the most value, helping improve the organization in the process. Take the time to understand your audience, and your reporting tools will not only meet expectations but exceed them - one well-placed visualization at a time.

2. Determine and state the purpose

As we stated in the previous paragraph, defining the needs of your audience is vital to reporting success. As we said, a report usually assists in decision-making and addresses certain issues. You can state them at the beginning of the report. The more clear and specific the goal, the better the content will be. You won’t lose time adjusting information when you present your purpose in a clear and well-defined manner.

3. Use a mix of real-time and historical data

Another key component of this report is making sure you’re free of any informational blind spots. So many companies work with one form of metric, stunting their organizational progress in the process. To drill down deep into detailed pockets of information and gain a panoramic view of specific trends or patterns, working with a balanced mix of historical and real-time data is key. Doing so will empower you to capitalize on potential strengths while learning from historical weaknesses. This balanced approach will also give you the tools to develop strategies that return the best possible ROI while making powerful decisions under pressure.

4. Set actionable targets and goals

Once you’ve curated your informational sources and defined your audience, you should set actionable goals. Setting the right benchmarks will help you track your ongoing success with pinpoint accuracy while defining goals or targets will give you the insight you need to work with the right KPIs while ensuring your company is moving in the right direction. Taking the time to set actionable goals and targets that align with your organizational strategy will ensure your reports offer a consistently healthy ROI.

5. Define your reporting frequency

Another key component of successful organizational reporting is deciding how often you will analyze your metrics and information. Depending on the function or the goals you’re looking to achieve, you should decide whether your dashboard will serve as a daily, weekly, monthly, or quarterly reporting tool. Setting the right frequency will ensure your analytical strategy is fully streamlined while connecting you with the insights that count most at exactly the right time. The best modern reporting tools also offer automated functionality, helping to monitor insights and offer alerts without human intervention - the best way to save time while ensuring you never miss a critical piece of information again.

6. Gather and organize the information

Now that the purpose and scope are clearly defined, you can start gathering the data in any form that can address the issue. Thanks to that information, you will carry out data analysis to understand what lies beneath and to extract valuable insights. These findings need to be balanced and justifiable – what significance they have to the report's purpose. Identifying key performance indicators for a specific company, organizing, comparing, and evaluating them on the needed level, can be one of the most important parts of creating this kind of report. An example of a business report that shows how to extract and define your analysis can be found above in the article, where we presented our visuals.

7. Present your findings

Explain how you uncovered them and how you interpreted them that way. Answer the original issue by detailing the action to take to overcome it and provide recommendations leading to a better decision-making process. A best practice to present the insights you have drawn out is using dashboards that communicate data visually in a very efficient way. A dashboard software like datapine can precisely answer that need while helping you with data exploration at the same time, which is a crucial part. When you click on a specific part of the dashboard, you can easily access your data in a more in-depth approach.

Comparing your findings is also one of the features you can use if you are asking yourself what has changed in relation to a specific period. When you assess these datasets in just a few clicks on your monitor, the whole reporting process and measurement of your strategy can be done in minutes, not days. Evaluating findings in today’s digital world has become one of the main focuses of businesses wanting to stay competitive in the market. The faster you can do that, the more information you gain, and the more successful your actions will become.

8. Align your visualizations

Expanding on presenting your findings, it’s also important to get your design elements right when considering how to write a business report. As a rule of thumb, your most essential at-a-glance insights should be at the top of your dashboard, and you should aim to be as clean, concise, and minimal as possible with your presentation to avoid cluttering or confusion. To improve your visual storytelling and bring every key element of your report together cohesively, getting your dashboard design just right is vital. Our essential guide to data visualization methods will help to steer your efforts in the right direction.

9. Proofread your reports

When you’re looking at a polished example of a business report, you’ll notice that every element of design and content is immaculate and makes complete logical sense. That said, to get the best returns for your analytical efforts, proofreading your reports is vital. Work through your report with a fine-toothed comb and ask trusted colleagues in your organization to do the same. Once you’ve carefully proofread your entire report, you can collectively tighten up any sloppy design elements, typos, misleading copy, and bad visual placements. Doing so is vital because it will make your examples of business reports slick, actionable, accurate, and built for success.

10. Be responsive

While modern reporting dashboards are dynamic and interactive in equal measure, it’s important that you also remain robust and responsive when writing a business-based report. What does this mean, exactly? It means that in the digital age, the landscape is always changing. As such, if you want to get the most from your reports or dashboards, you must commit to editing and updating them according to the changes around you. In an informational context, what is relevant today may be redundant tomorrow, so to remain powerful and relevant, your reports must always be optimized for success. When you write a business-style report, you should understand that, to some extent, you will need to rewrite it repeatedly. Remember, commit to regularly assessing your reports, and success will be yours for the taking.

You can easily find a sample of a business report on the Internet, but not all of them fit your needs. Make sure, at any moment, that the report you want to create is accurate, objective, and complete. It should be well-written, in a way that holds the reader’s attention and meets their expectations, with a clear structure.

Common Challenges Of Business Reports

Common challenges of generating business reports

As we just learned from the previous section, generating a successful report requires carefully following some steps and considerations. This often comes with challenges and limitations that users face during the generation and analysis process. To help you be aware of those challenges and how to overcome them efficiently, we will list some of the most common ones below. 

  • Data quality 

All the time and effort dedicated to the reporting process will be for nothing if you are not working with high-quality information. Believe it or not, according to recent reports , 41% of companies cite inconsistent data across technologies as their biggest challenge. With only 16% labeling the data they are using as “very good”. 

This presents a huge challenge as the consequences of poor data quality can be quite expensive since organizations are basing their most important strategic decisions on unreliable insights.  

To prevent this issue from affecting you, it is essential to invest time and money in implementing a thoughtful data quality management plan to ensure your information is constantly checked under specified guidelines. Putting extra attention to the cleaning and constant manipulation of the information is also a huge aspect of the process. 

  • Lack of data literacy 

Another big challenge that businesses face when implementing reporting practices is the level of literacy of their employees. As mentioned earlier in the post, the success of the entire process relies heavily on the entire workforce being involved in it and collaborating with each other. The issue is that generating a report and analyzing the data can be very intimidating for non-technical employees who often don’t have the necessary skills or confidence to integrate data-driven activities into their daily work. 

That is why carrying out a careful analysis of the literacy level across your workforce can help you understand the actual situation and offer training instances to anyone who needs it. Paired with that, investing in self-service BI tools that allow any user, regardless of their technical knowledge, to generate a business report with just a few clicks is a great way to approach this challenge. 

  • Long generation processes 

It is not a secret that manually generating a business report can take a lot of time and effort. In fact, in some cases, when a report is finally completed, the information in it might not be entirely valuable anymore. Luckily, this challenge has been tackled a long time ago thanks to the power of automation. 

Modern online reporting tools offer users the possibility to automatically generate a report in a matter of seconds, eliminating any form of manual work. All they need to do is connect their data sources, select the KPIs they want to display, and enjoy a visually appealing and fully functional report in just a few clicks. This enables organizations to focus on the important part, which is extracting powerful insights to inform their strategies. 

  • Static vs. interactive business reports 

Traditionally, these reports generated with tools such as Excel or PowerPoint have been static and full of text and complex numbers. Making it impossible to extract deeper conclusions from them or act on fresh insights. This is not to say that they are completely unuseful, but their historical and static perspective makes them less effective, especially considering how agile decision-making can represent a huge competitive advantage for organizations today.  

To help you make the most out of your data-driven efforts and tackle this common limitation,  we recommend you invest in tools that offer dynamic reports. BI reporting tools , such as datapine, give you the ability to generate interactive real-time reports, like the ones we saw earlier, which can be easily filtered to explore different periods or lower levels of data. This will give you the power to extract deeper and fresh insights to boost your strategies and growth. 

  • Ensuring data security and privacy 

In the digital age we live in, we need to be fully aware of the risks of using online tools to manage our business’s operations. Studies have shown an increasing trend in cyberattacks and data breaches that has left decision-makers concerned about how they manage their sensitive data. One of these attacks can significantly impact an organization’s reputation but also incur considerable costs that can be hard to come back from. According to recent research, these types of breaches cost businesses an average of $4.35 million in 2022. 

All of this makes security and privacy a big challenge for businesses of all sizes. Especially regarding their report-related activities, as they contain sensitive information about the company and its clients. Luckily, modern SaaS BI tools offer high levels of security to help you keep your data secure at all times, from the moment it is generated to the time it is shared with different stakeholders. Therefore, it is important to consider this topic before investing in such a tool. 

Key Takeaways Professional Business Reports  

"Once we know something, we find it hard to imagine what it was like not to know it." - Chip & Dan Heath , Authors of Made to Stick, Switch.

We live in a data-driven world, and as a business, it’s up to you to move with the times. If you ignore the power of smart data analytics, you are only stunting your own commercial progress.

We’ve explored many shining business reports examples, and one thing is abundantly clear: if you embrace the power of digital reporting, your company will be bigger, better, and exponentially more informed. The more confident and informed you are as a business, the better you will be able to respond to constant change. In today’s digital world, it doesn’t matter what sector you work in. If you’re rigid in your approach to data, you will get left behind. Digital reporting dashboards are the only way forward.

So, you now know what business reports are, how to structure and write them , and how they can benefit your business. Committing to the right reporting and information delivery can have a significant impact on your organization and orientate its strategy better. For more ideas about business reporting in a more specific, function-related way, you can dig deeper into some of our popular articles on sales reports and marketing reports !

Don’t miss out on that opportunity and start now with datapine’s online reporting software , and benefit from a free 14-day trial ! You won’t regret it.

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Business Communication  - How to Write a Powerful Business Report

Business communication  -, how to write a powerful business report, business communication how to write a powerful business report.

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Business Communication: How to Write a Powerful Business Report

Lesson 8: how to write a powerful business report.

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How to write a powerful business report

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When a company needs to make an informed decision, it can create a business report to guide its leaders. Business reports use facts and research to study data, analyze performance, and provide recommendations on a company's future.

Watch the video below to learn how to write and format a business report.

The basics of a business report

Business reports are always formal , objective , and heavily researched . Every fact must be clear and verifiable, regardless of whether the report focuses on a single situation or examines the overall performance of an entire company.

Because objectivity is crucial in a business report, avoid subjective descriptions that tell the reader how to feel. For instance, if sales were down last quarter, don’t say “Sales were terrible last quarter,” but rather let the sales data speak for itself. There should also be no personal pronouns, such as “I think we should invest more capital.” A business report should remain impersonal and framed from the company’s perspective.

The structure of a business report

Although the size of a report can range from one page to 100, structure is always important because it allows readers to navigate the document easily. While this structure can vary due to report length or company standards, we’ve listed a common, reliable structure below:

  • Front matter : List your name, job title, contact information, and the date of submission. You can also create a title for the report.
  • Background : State the background of the topic you’ll be addressing, along with the purpose of the report itself.
  • Key findings : Provide facts , data , and key findings that are relevant to the purpose stated in the background. Be clear and specific, especially because the entire report depends on the information in this section.
  • Conclusion : Summarize and interpret the key findings, identify issues found within the data, and answer questions raised by the purpose.
  • Recommendations : Recommend solutions to any problems mentioned in the conclusion, and summarize how these solutions would work. Although you’re providing your own opinion in this section, avoid using personal pronouns and keep everything framed through the company’s perspective.
  • References : List the sources for all the data you've cited throughout the report. This allows people to see where you got your information and investigate these same sources.

Some companies may also require an executive summary after the front matter section, which is a complete summary that includes the report’s background, key findings, and recommendations. This section lets people learn the highlights quickly without having to read the entire document. The size of an executive summary can range from a paragraph to multiple pages, depending on the length of the report.

As mentioned in Business Writing Essentials , revision is key to producing an effective document. Review your writing to keep it focused and free of proofreading errors, and ensure your factual information is correct and presented objectively. We also recommend you get feedback from a colleague before submitting your work because they can spot errors you missed or find new opportunities for analysis or discussion.

Once you’ve revised your content, think about the report’s appearance . Consider turning your front matter section into a cover page to add some visual polish. You can also create a table of contents if the report is lengthy. If you’re printing it out, use quality paper and a folder or binder to hold the report together. To diversify the presentation of your data, try using bulleted lists, graphics, and charts.

Example of a business report

To demonstrate the principles of this lesson, we’ve created a brief business report for you to review.

Let's start by looking at the first page of this two-page report.

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The layout of the front matter is simple and effective, while the background sets the stage in a quick, specific manner. The key findings provide the main takeaways that warrant further investigation, along with a chart to add emphasis and visual variety.

Now let's look at the following page.

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The conclusion features a little of the writer's opinion on the key findings, although the writing is still centered around the company's perspective. The recommendations are clear and supported by the data, while the references are thorough.

While business reports may seem intimidating, you have the ability to create a thorough, informative document through practice and careful research. Collect the facts and present them in an organized, objective manner, and you’ll help your business make informed decisions.

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Since these documents are narrow in scope and pragmatically organized, writing a report isn’t the most straightforward task in the world. The process requires a lot of knowledge and dedication. Moreover, your paper should target a specific audience and consist of clearly divided sections with subheadings. An abundance of vital facts and figures will further improve the credibility and usability of your work.

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Our rates are affordable because we know how tight student budgets are. Moreover, we guarantee that you’ll pay no hidden fees. Instead, you can see the final price after you fill the order without worrying that it will change over the next few days.

We have incorporated the most modern software that safeguards your data and protects your anonymity. When you order via the PapersOwl writing service , you don’t have to fear that your private data and email will get stolen or leaked. We comply with a strict policy that supports encrypted chats so nobody can trace the report back to you.

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We pledge to deliver all reports as agreed. Whether the deadline expires tomorrow or in two weeks, we respect timeframes in 100% of the cases. Sometimes, you might even receive your paper before the due date to allow you some time for edits. If your writer needs more time to finish the study, you’ll get informed in due course to approve the delay.

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Nobody is perfect, and though rarely, errors can slip through our fingers. Therefore, we encourage all our customers to read their reports thoroughly and send us any remarks they have. We do free edits and revisions if required. Our help desk accepts complaints within 30 days after you obtain the first draft. Unlike other companies, we believe that the finest details make A+ scores.

PapersOwl offers a range of academic reports in courses such as law, finance, science, and literature. We can even write your lab report if that’s what you specify in your order. We take pride in a top-notch service proven by thousands of successfully finished papers.

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We strongly condemn intellectual theft and copied content. That’s why we always prepare your reports from scratch and guarantee 100% original work. We approach every order consistently and draft it to meet your specific instructions. Our website also features a free plagiarism tool that helps you check what we submit.

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If you believe our work didn’t meet your expectations, go on to request a refund. We are open to communication and ready to discuss any remarks you might have. Our ultimate goal is satisfied clients willing to come back to us again.

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Various types of reports: difference.

If you are looking for help with report writing, you’ve come to the right place. Our professional writers specialize in drafting manuscripts on any topic you can conceive. Among other things, our service offers academic writing in the following fields:

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This type is one of the most demanding you’ll have to conceptualize in college. Besides conducting meticulous research, you’ll have to present its findings and back them with relevant evidence. All your outcomes and references must be from credible resources, and the data gathered must follow a clear and concise outline. If this sounds overwhelming, we offer online report writing tailored to your goals and results.

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If you entrust your science project to us, we’ll perform adequate research, find relevant information, discuss the outcome, and give recommendations. All our works contain an introduction, a body, and a summary of the subject matter, ending with a reference list.

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Our report writer services can draft various business-related accounts. You can seek help for topics ranging from financial matters like statistics and audits to management and sales analysis. Our professionals have experience in budgeting and HR themes, too. Thanks to the sophisticated tools we use, expect to get an accurate and high-quality paper with every order.

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Marketing topics are some of the most challenging to explore. That’s why we will draft a one-of-a-kind piece in the shortest time possible. PapersOwl will consider the target market thoroughly, identify key consumers, and pinpoint pressing issues in the field. Our marketing works contain accurate data and solutions to real-life consumer problems.

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Professors often assign analyses papers on classics, historical novels, and books full of symbolism. Hence, it’s no surprise that students struggle to craft a decent literary piece. Besides drafting, PapersOwl can also edit your lab report because our scholars have incredible knowledge in many genres. Moreover, they focus on interpreting novels logically and thoroughly.

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When you need someone to write my report, we take pride in skillful experts who do the best report writing. Hence, we want to bring their expertise and knowledge closer to you so you can choose an ideal writer for your assignment.

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Among other things, our contributors are native English speakers with over ten years of industry-related experience in content creation. Their vocabulary is on an academic level that guarantees superior performance and quality.

Finally, all our employees, including editors, proofreaders, and contributors, hold degrees from reputable universities such as Oxford, Cambridge, and Stanford. These qualifications ensure they have excellent research and argument-building skills. Moreover, they select reliable sources, do formatting, and produce flawless papers. Finally, our friendly, supportive, and polite employees give us a competitive edge by eliciting 5-star feedback.

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A well-written business report can make the difference between success and failure. As such, you need to make sure your writing is easy to read and error free at all times. And this makes professional proofreading a great investment.

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When you use our report proofreading service we would pair you with an expert editor with experience in business editing. We have over 400 editors, which means we can always find the perfect one for the job.

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What is Business Report Editing?

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Report editing services features, full proofreading.

Cover letter proofreading includes:

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We promise 100% accuracy —your letter will be free of language errors!

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We enhance the readability, clarity, and tone of your report by:

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Our direct messaging system allows you to stay in contact with your editor throughout the entire process. We keep your documents strictly confidential and guarantee return of your edited report by the selected delivery time.

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  • Allison Zung "Used this service for my business plan" I used this editing service to review my business plan, which I need to submit twice a year. It is a LOT of content and some of it is pretty complicated. I was very happy to find out that my editor has a background in finance and could understand some of the terms and language used. Overall, my report is definitely improved and I will be using Wordvice for future reports.
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Silver Ink Communications approaches every writing assignment with a fresh, unique perspective and offers a wide array of services to satisfy clients'' needs, including: advertorials, annual reports, brochures, business reports, catalogue copy, corporate communications, curricular materials, direct mail, event publicity, executive profiles, grant proposals, manuals, media kits, newsletters, PowerPoint presentations, press releases, sales letters, special publications, scripts, web content, an... View more

View Service Offered By Afsheen Jafry

Luton, Luton, United Kingdom

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I am freelance writer & blogger for more than 6 years. I have done MSc. Computer Security & Audit and MA. Marketing Management and Advertising.I write business reports, academic papers, and blogs. If you are a consultant, PhD/Post-grad student, or a company, I would love to hear from you. I have written over 500 papers on diversified subject areas such as business management, IT/IS, innovative technologies, social engineering, education, marketing and branding. Visit http://www.afsheenja... View more

View Service Offered By Nadia Afroze Disha

Dhaka, Dhaka, Bangladesh

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An exceptionally good article writerA skilled academic writerA fine short story writerA good book and movie reviewerA trained ppt and report maker I believe I am an extraordinarily good writer when it comes to article writing, paragraph and essay writing, story writing, book or movie reviewing and making ppt presentation and business reports. I genuinely feel and sincerely believe that my tremendous drive for success, earnest passion for improvement, natural aptitude to face any challenge, incre... View more

View Service Offered By bergsusan

Rockbridge, Ohio, United States

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Susan Berg Biography: Susan Berg, principal of Columbus, Ohio-based Susan Berg Consulting, has applied her proven grantwriting, communications, and strategic planning skills to advance the mission, goals, and bottom lines of a variety of not-for-profit agencies, higher education institutions, and small businesses. Her entrepreneurial success as the founder of a unique vocational training program that infused a business enterprise with a social service mission has been recognized and honored... View more

View Service Offered By SearchandScribe

Glendale, Arizona, United States

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Completed over 2200 professional resume and cover letter orders for technical, business, and medical national and international professionals. Researched and wrote non-fiction, business articles. Reviewed hundreds of global websites from media to entertainment, business to sports, 2002 - 2006 Researched and wrote 187-page global business report, "Wired for Learning: Internet-Based Business and Technology Training". Wrote/edited numerous undergraduate and post-graduate... View more

View Service Offered By svramani

Bangalore, Karnataka, India

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An accomplished writer with a near-native command of the English language. I have extensive experience in conducting research and developing articles/reports. I am equally experienced in SEO techniques, having written for content aggregators. I am comfortable with both general topics (fashion, interior decor, travel) and business writing (news articles, press releases, business reports). I can also handle creative writing (e-books/summaries etc) I am reliable and will ensure my turnarounds are a... View more

View Service Offered By Editor & Writing Coach

Pacific Grove, California, United States

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For 20 years, I have been editing books, articles, master''s theses, business reports, and press releases. I have edited books published by Warner Books, Prentice-Hall and Harcourt-Brace. These books include Coopetition, Why Not?, The Fortune Encyclopedia of Economics, and The Joy of Freedom: An Economist''s Odyssey. I also have edited two books for Hoover Press at Stanford University''s Hoover Institution: Liberal Reform in an Illiberal Regime and In Quisling''s Shadow: The Memoirs of Vidkun Quis... View more

View Service Offered By Diane Mannion Writing Services

Manchester, Manchester, United Kingdom

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Diane Mannion is an experienced and qualified writer offering a range of copywriting services including websites, brochures, leaflets, advertisements, business reports, business letters, case studies and articles. Diane offers a prompt, reliable service at competitive prices and lists Manchester Education Partnership amongst her clilents. She undertakes writing projects professionally and with due attention to clients'' requirements, including the need for confidentiality. Diane works with clie... View more

View Service Offered By lyddia

Dodge City, Kansas, United States

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As a teacher, I have a lot of experience in writing and correcting written work. I am also proficient in writing research papers as well as writing grant applications.With a higher education level, I am able to use graduate level vocabulary for high quality business or college writing. My ability to utilize various kinds of software also ensures that I can create professional quality of work including PowerPoint and Excel spreadsheets.If you intend to receive high quality services for your next ... View more

View Service Offered By Vizual Extreme

East York, Ontario, Canada

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Annual Reports and Brochures

Government, Corporate, Business reports of all kinds and specializing in unique eye-catching business proposals. There is no objective we cannot tackle together. II offer the experience to complete your job quickly and to your complete satisfaction. Over the years, I have created new publications - newspapers, magazines, newsletters (print and email) - and then continued with subsequent issues. Using visual appeal with imagery and typography, I have been able to produce "warm and fuzzy", "indus... View more

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Cape Town, Western Cape, South Africa

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Report design

Laying out company reports in Adobe InDesign for print or digital. Creating interactive PDF reports. View more

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Hire Business Report Experts

Business reporting is a process of evaluating or assessing a particular issue, set of circumstances or financial operations that relate to the performance of a business. Business reports are generally written in response to a request by a senior executive of a company. Business report experts analyze case studies or situations and provide suggestions for improvement by using business and management theories. All the solutions provided in business reports are explained in detail along with costs and benefits to an organization. A report is a document which organizes data in a narrative, graphic or tabular form. These reports are prepared on an ad hoc, periodic, recurring, regular or on an as-required basis. A company’s finances vary from year-to-year and from month-to-month, so a report available on products is only accurate for a certain period of time. There are various types of reports such as formal and informal reports. Formal reports are the ones which are reviewed by senior management, clients, investors or even the public. Informal reports include memos, emails, papers, expense reports, etc. Reports are also known by other names like profit and loss statements, income statements, or financial statements.

What Do Business Report Experts Do?

Reporting experts in businesses are professionals who obtain, document and analyze business data. They understand the requirements from the reports by collaborating with team leaders. They convert the needs from reports in the form of dashboards for clear understanding. They ensure consistent data quality by working cross-functionally across all the lines in the organization. They utilize Power BI, Spotfire or Tableau to maintain and develop dashboards. These dashboards help to understand the data in an effective manner. In organizations, these business report experts identify critical metrics as per business and operational strategies. They handle various data sources and use data modeling work to develop reporting capabilities.

If you need someone to prepare your cash flow statements, balance sheets, labor expense reports or customer satisfaction surveys, you can hire freelance business report services from Guru, one of the top freelance marketplaces. Before you hire business report experts, ensure that they have:

Expertise in data extraction, analysis, and transformation.

Critical thinking skills.

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Ability to comprehend business needs and can convert them into BRD and TRD (Business/Technical requirement document).

Qualifications of Freelance Business Report Experts

It is ideal that your freelancer has the following skills:

Bachelor’s or Master’s degree in Data Analytics or related discipline

Expertise in project management software such as SmartSheet and Microsoft Project

Hands-on experience in Power-BI, Tableau, and Spotfire

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Hire business report experts to get your work done and they can:

Track the progress of a project and make recommendations for process improvements.

Simplify the data by conducting research. This allows you to make quick decisions for your business.

Provide the necessary skills to prepare financial reports in a way that can persuade investors to invest capital.

SafePay provides payment protection on our online freelancing platform Guru. It is a shared account funded by the Employer before starting work. Once the SafePay is funded, Employers can feel secure that payment can be made once they are satisfied with the work.

Post a job for free and find your Business Reporting Freelancer on Guru.

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Report writing services

Highlight your business success with powerful data storytelling..

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Professional report writing is all about translating information, data, or findings into an understandable and engaging narrative. It’s the process of writing with a purpose, presenting details in a structured, clear format that readers can easily absorb. It’s an essential skill in many fields, be it business, academic, technical, or journalistic, to name a few.

While both report and article writing formats aim to inform, the approach and structure can differ significantly. Report writing typically follows a more structured format, focusing on presenting data, findings, or results in a clear and detailed manner. It often includes sections like an introduction, methodology, results, and conclusion. On the other hand, an article is typically more narrative in nature, employing storytelling techniques to engage the reader. It doesn’t necessarily adhere to a fixed format, allowing for more creative expression.

We write business reports for a wide array of clients, extending from startups to multinational corporations. The beauty of a well-crafted business report is that it can serve multiple audiences. It could be a strategic report for your executive team, a market analysis for your sales department, lab reports, or an annual report for your stakeholders and potential investors. Our business report writing service is all about making your data accessible, relevant, and impactful for your intended audience.

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The Business Writing Center

Online business writing and grammar courses.

The Business Writing Center’s courses teach the best practices organizations are using today to write clear, high-quality business documents that get the responses you want and show your competence as a business writer.

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Coaching, Tutoring, and Training from Dr. Robert Hogan

Robert Hogan, PhD, is an accomplished business-writing trainer with over 40 years’ experience training business writers in companies, government agencies, and universities.

  • Professor of business report writing and communications in the MBA program at Illinois State University and at the University of Pittsburgh and Allegheny County College
  • Published expert in writing training with articles in English Education , College Composition and Communication , Research in the Teaching of English , and various conference proceedings
  • Author of two books training business writers: Explicit Business Writing: Best Practices for the Twenty-first Century , and Business Writing Skills for Forensic Laboratory Managers
  • Owner of a writing company creating documents for technology usage
  • Consultant with Applied Science Associates, consulting in business writing with companies such as BankIllinois,  AT&T, Caterpillar, Country Companies, Medcom Systems, and others.

Director of the Business Writing Center

Dr. Hogan’s PhD is in training and supervision, with a focus on training in writing. He is the author of most of the training materials in the 45 courses offered by the Business Writing Center. As a result, he selects the training from the courses that will be most beneficial for you. As you learn with Dr. Hogan, you can expect the following:

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Most students spontaneously write emails to their instructors with positive comments about their training experiences. This is just a small sampling.

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I want to thank you for working with me. Both our senior editor and my supervisor have commented that my writing has improved.

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The following is an expanded list of our most popular courses. For a more interactive experience, try our new course catalog.

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What is the business report.

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Business Analysis Blog

How to do a MoSCoW Analysis and prioritise requirements in a complex environment?

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How to do a MoSCoW Analysis and prioritise requirements effectively in a complex environment?

As a Business Analyst, the question of how to prioritise requirements may seem like an easy question to answer but it can also be wrought with a variety of complications and interesting complexities. Once you have overcome these potential complexities which can come with requirements prioritisation, the most relevant Business Analysis technique to apply is what is known as the MoSCoW Analysis.

This blog article will cover both how to apply the MoSCoW Analysis for requirements prioritisation as well as the considerations and complexities for a Business Analyst to understand about their environment before attempting to prioritise requirements.

So let’s start by talking about some of these complexities that can face a Business Analyst when it comes to requirements prioritisation.

#1: Different perspectives on what is important

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#2: Lack of leadership

This factor walks hand in hand with the previous factor (and is most likely the cause of it!) where people have different perspectives on what takes priority. A lack of leadership in the project or initiative team causes confusion around what is important and this is when people will end up providing their own perspective around priorities rather than following business priorities or guidelines. This causes problems in various ways and can put the Business Analyst in a very awkward position. Sometimes this lack of leadership can mean that a stronger or more senior stakeholder might get the requirements prioritised according to his/her team’s preferences due to his/her position and level of influence in the organisation rather than it being the true priorities for the good of the organisation. This leads to requirement priorities which is not necessarily being implemented in the most valuable or efficient manner and consequently reflects badly on the project as a whole.

It is imperative for a Business Analyst to receive clear direction from their project manager or project steering committee about what are the clear business objectives (with their relative priorities outlined) that requirements must deliver against so that the Business Analyst can use these business objective priorities to guide the conversations when requirement prioritisation activities take place.

#3: Not prioritising requirements

In some organisations or projects there is simply no formal and explicit effort undertaken to prioritise requirements at all. This doesn’t mean requirements are not in some sort of priority, it simply means that the requirements are not prioritised in a structured and collaborative way. This type of approach can cause problems when expectations are not managed about what will be delivered by when but it can also be that prioritising the requirements are very clear cut in a particular type of project and hence this informal way works in those circumstances. So although the Business Analyst must be very careful when choosing to not formally go through a requirements prioritisation activity, it can be the most logical and suitable approach for certain types of projects.

#4: Priority levels are not well defined

The last complexity or consideration for the Business Analyst to pay careful attention to before embarking on requirements prioritisation activities are simply the definition of the priority levels and what each priority means. Many organisations have adopted a method or set of priority levels which they are used to using without it necessarily being the most effective way to prioritise.

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So now that we have discussed some of the common complexities in projects and organisations that make requirements prioritisation somewhat tricky for the Business Analyst lets now look at the MoSCoW Analysis technique and how best it can be applied.

The MoSCoW Analysis Technique

The MoSCoW Analysis is a very common and effective requirements prioritisation technique because it allows not only for three clear priority levels but also covers the requirements that will end up not being included in the currently delivery or project at all. This works very well because it allows people to explicitly agree the different priorities including the requirements, which will be excluded or referred to a future release.

Let’s have a look at how this prioritization technique works:

MoSCoW is an acronym.

M = Must ‘Must’ level requirements are those requirements which will definitely be included to be delivered. There is no negotiation around whether they will be delivered and are considered mandatory requirements.

S = Should ‘Should’ level requirements are those requirements which should be included if at all possible. If the project have capacity and time and it will not jeopardise any of the “Must” requirements, then these requirements should be delivered or included in whatever the prioritisation is done for.

C = Could The ‘Could’ level requirements are the requirements which could be included if it doesn’t have any impact on any of the ‘Should’ or ‘Must’ requirements.

W = Won’t The ‘Won’t’ level requirements tend to be the requirements which will not be included to be delivered or implemented this time but are requirements that would be favoured for a future delivery or implementation.

In Conclusion

As a final point to make, it is important that although the Business Analyst uses a best practice requirements technique , the outlined complexities listed here should be addressed as much as possible prior to embarking on a requirements prioritization activity to ensure a successful and accurate outcome.

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8 expert-recommended online resume writing services to use in 2024

I n the mix of college assignments and perhaps your 9-to-5, piecing together an attractive resume for employers can be a difficult feat.

Not only is this one-pager the bread and butter of what will lead to a first-round interview (fingers crossed!), but it’s an excellent portrayal of your skillset, employment history and unique skills that help a company’s HR department gauge if you’re the right fit.

Let’s cut to the chase — more specifically, let’s answer the question, “ How can I make my application stand out? ” One of the most influential steps is, without a doubt, rendering your resume to tip-top shape. And fortunately, there are online resume services like TopResume and Resumble to help.

  • Best Overall: TopResume
  • Best Budget: Resume Companion
  • Best Optimization for Applicant Tracking Systems: Resumeble
  • Best Customizable : Brand Resumes
  • Best with Career Consulting: Top Stack Resumes

Whether you’re a senior in college applying for your first full-time job or you’ve been in the biz for years and are looking to segue into a different role, we rounded up the top online resume writing services you can use to help get your application in tip-top shape. Plus, we’ve enlisted Shannon Conklin, director of career and leadership development at The College of New Jersey to help!

Hop to her picks below or check out our FAQ for more details on things to look for when picking the right resume builder for you.

  • Packages with unlimited resume revisions
  • Free resume review
  • 60-day interview guarantee
  • Several customers who wrote reviews on Trustpilot mention having poor communication with their resume writers

TopResume is a beloved favorite — and for a good reason. It has four different packages depending on your career goals, some of which include unlimited revisions, a LinkedIn makeover, a cover letter and two interview prep sessions.

“TopResume continues to be a solid option,” Conklin shares. “It has strong descriptions, where the website and interface are easy to navigate to understand its process, its three packages, as well as testimonials.”

She also loves TopResume’s FAQ section, coupled with the various packages, that makes its process clear and timeline. “There is also plenty of mention about AI and ATS technology,” she adds. “If you need a resume quickly, one that accounts for technology, and a budget of only about $150, it looks like this service would be one to strongly consider.”

With TopResume, you’ll also get a 60-day interview guarantee. If you don’t get twice as many interviews, the platform will rewrite your resume for free. It’s pretty top tier, to say the least, and is minimal investment for those hoping to find free resume writing services.

  • Self-directed service
  • Template-based
  • Must renew subscription to edit resume in the future

“Resume Companion is a clean website with a clear message — build a resume quickly!” Conklin highlights. “It offers templates, examples and advice on how to craft a resume, as well as cover letter, as a self-directed service within about 15-minutes.”

What’s more, the service also makes it clear it offers a variety of templates based on industries and functions. “This can really help if you are trying to transition to a new field or your resume needs to be updated to reflect the latest in your industry,” she adds.

With Resume Companion, you’ll be able to build your resume step by step, from selecting a professional template to answering a few simple questions to have your experience and skills added directly to your digital file. Namely, if you’re not much of a writer, you’ll appreciate its pre-written work experience bullet points to craft your resume in minutes and then apply away.

Not to mention, it’s only $8 a month, so if you want a one-and-done service, this one’s your best bet. Keep in mind that you will have to renew your subscription to edit in the future, but it’s a great budget-friendly option to pursue if you don’t want to be completely in the dark.

  • 4-day turnover on resume drafts
  • Three free revisions with standard resume package
  • Only the premium resume package includes a job guarantee

Resumeble not only has a fun name, but it includes a resume and cover letter in its baseline package. If you’d like to upgrade, you can receive a LinkedIn write-up, a second resume version, thank you and follow-up notes and cold emails to recruiters.

“Have you applied to dozens of jobs, only to never get through?” Conklin questions. “If this resonates because your resume is not optimized for ATS platforms, Resumeble might be the choice for you. Mention of ‘ATS,’ as well as their outcomes and ROI, are weaved throughout its site.”

Conklin told The Post that she’s seen many clients apply to dozens and dozens of companies, only to be vetted out due to ATS. “When that happens, I often advise networking to complement a revised, ATS-optimized resume.” she tips off. “This brings me to one other noteworthy element to their various packages, they support your full professional profile; resume to LinkedIn to recruiter communication support.”

For those who want to spend less than $200 for online resume writing services, this all-in-one option is fairly priced, making it one of the best affordable resume writing services. If you’re only looking to refresh your LinkedIn, you’ll just pay a one-time $99 fee. For just your resume, it’s a one-time purchase of $129 for the service.

  • Has a self pace job search course
  • Helpful step by step resume building guide
  • Some customers who reviewed the service on Trustpilot report time delays in receiving their resume

BrandResumes made the cut as one of our top choices for online resume services for a few reasons: it’s one of the platforms best for ATS keyword optimization and formatting for interviews, LinkedIn branding and a customizable interface. If you buy the deluxe package, you’ll have your resume distributed across the 60 top job boards (including industry-specific ones), so you’ll spend less time applying.

“Learning the fundamentals of resume writing is a skill that will carry you throughout your career, and BrandResumes offers courses and resources to accomplish just that,” Conklin highlights. “Once you understand how to format a strong bullet point, or the style you find reflects your story and values, you can start crafting various resumes to appeal to different audiences and fields.”

BrandResumes also offers resources to launch your own resume writing business — a tool that can be valuable for career experts seeking professional resume writing services. “If you’re seeking to dig into how to revamp your resume, or you find yourself (like many in HR or career services) consistently asked to help a friend or family member with their materials, this service will align with your goals,” she adds.

  • Pay only after you’re satisfied with resume
  • According to TopStack Resume’s site, resume complete takes up to 2 weeks

TopStack Resume is a force to be reckoned with in the career development sphere. Notably, it’s one of the only services to provide career consulting. So, in addition to resume and cover letter formatting, you have the option to partake in one-on-one sessions with a career advisor.

“Five steps is all you need to follow for your resume review by TopStack,” Conklin puts it simply. “The simplicity of this service, and the range of offerings (from a resume for $139 to career consulting for its Premium Package ) can be valuable for any job seeker or career explorer.”

More, if you find yourself in need of more career support, maybe you’re changing fields or returning to work after time off, this is a strong contender. “Be mindful of your budget and timeline, so you take full advantage of a career consultant; a solid service should focus on the process, as much as a strong career outcome,” she adds.

Plus, TopStack Resume is unique in that it has a team of well-qualified writers to ensure your one-pager is the best it can be. At a fair price point, you can always upgrade to add on more benefits in the future.

  • Baseline package offers a lot more than competitors, including phone consult, optimized draft and two edits
  • Cover and thank-you letters are added to packages at an additional charge

ResumeSpice is ready to add that much-needed spice to your resume. It doesn’t just provide three different package options, but it specifically tells you which one would work best for you. For example, if you have no more than two years in the workforce, you should select its baseline package ($449) that includes a phone consultation, an eye-catching resume format, keyword optimization, a personalized draft, two rounds of revisions based on your feedback and finalized versions in both Microsoft Word and PDF formats.

“Solid service is evident across ResumeSpice, and its focus on Executive Resume stands out from others,” Conklin pinpoints. “If you find yourself wanting to get to that next level in your career, you really do need to consider an executive coach with an eye towards that goal for your materials.”

You might, for example, realize you have decades of experience and unsure where to start to consolidate — Conklin offers. “This is one of the most frequent concerns when making this transition, and a third-party like ResumeSpice can be an invaluable resource and sounding board,” she adds. “Finally, its site is clear in terms of turnaround, which shows they value your time and manage expectations — a positive sign on what you can expect service-wise.”

ResumeSpice offers other à la carte services, too, including cover letter help, LinkedIn profile revamping, interview preparation and career coaching.

  • Unlimited revisions
  • 5 day delivery
  • Some reviewers mention time delays

Craft Resumes has an engaging, user-friendly interface that makes resume-building a fun, less stressful process. With ATS keyword optimization and a dedicated writer on your resume, rest assured that it will be in a healthy state to pass along to recruiters and job posters.

“Craft Resumes cleary focus on the ‘craft’ and design of writing resumes, where a distinguishing factor that caught my eye is their unlimited evaluation ‘at any reason’ for four days,” Conklin says, recommending the service. “This is valuable for job or graduate school seekers and career explorers, as you’ll likely have questions once you find an opportunity of interest.”

Similar to other services here, there is a one-on-one aspect that can be quite valuable, especially if you have the time. “There are also a variety of services and prices, not just resume writing,” she notes. “This is helpful for you budget, and evolving needs. Often times once you get a resume underway you start to realize that you’ll want other materials to be updated and aligned with your personal brand.”

For its most popular package, The Basic, you’ll have access to a single writer and unlimited revisions (which is a score compared to some other services on this list), strong and optimized words, unique formatting and a cover letter to increase your chances of landing an interview. However, Craft Resumes has other great packages worth exploring.

  • Consultation included with every package
  • Executive Concierge Service that includes 10 days of unlimited revisions
  • Quality writers and customer service, based off reviews
  • No academic CVs or federal resumes

Humorous name aside, resume service Let’s Eat, Grandma has a laser focus on punctuation (as you can tell because nobody intends to write that they’d like to eat their grandmother on a professional document) — as well as resume formatting. What’s great about this platform, specifically, is its vast packages, ranging from drafting your resume to offering cover letter and networking services to help boost your career trajectory.

“Let’s Eat, Grandma hones in immediately on its ‘custom-tailored’ approach,” Conklin says. “While every resume review should be tailored to account for your story (as mentioned above), it’s clear this is a value of this service. Client outcomes are also front and center, where a mix of employers and schools are listed; this is notable if continuing education is a goal of yours.”

With four packages available, and FAQs on the homepage highlighting its range (i.e. academic, federal government and more), Conklin appreciates how it’s clear that this service is distinguishing themselves from others, especially given the range of specialty materials they can help you create. 

What’s more, you’ll be assisted by a team of highly skilled writers who create targeted documents to help boost your chances of getting an interview. They’ll also speak to your unique strengths — and, therefore, amplify them on your resume — to tie your entire professional portfolio of experience together. They also have a package tailored for executives, making the platform a solid option for those needing executive resume writing services.

The golden question, right? This depends mostly on your career goals. A range of services are available, and many are now even offered through LinkedIn. 

“When considering a resume service, it is important to consider the extent of guidance you are seeking,” Conklin, who’s 15 years of experience in higher education — tells the New York Post.

“Are you overhauling your resume? Are you transitioning industries and need to consider a different format or approach? What are your financial resources to pay for one, or should you explore services offered from your alma mater or current institution if you are a current or graduate of higher education?”

You’ll also want to consider the resume services’ reputation, Conklin suggests: Are there reviews or endorsements of a service, especially if you are paying for one? What is the background, and is the resume service aligned with your industry of interest? 

“It depends on the service and one’s circumstances as to whether it is ‘worth’ paying for the service,” Conklin says. “There are very reputable services out there, especially for more experienced career seekers. If you’re transitioning to a new field, or you are seeking to move to a senior or executive level, it could definitely be worth the cost.”

As a preliminary step, Conklin advises to really make sure you are an informed consumer when considering a resume service, and if you should pay or if you have a network or connections you can leverage for advice first. 

“When an individual pays for a resume service, there may be a flat rate, or it is calculated on an hourly rate and requires at least two sessions,” Conklin explains. “For example, it could cost $150 for a single session.”

However, there are resume services that can significantly exceed that rate and are part of a package that might include a quick return and other support, from LinkedIn to interview coaching, that is over $600, she highlights.

“Your story is the focus of your resume, and it is critical to be honest and reflect on how you want to tell that, ultimately,” Conklin notes. “The order also depends on the stage of your career (early, mid, senior, executive) and the industry you are seeking.”

In academia, for example, you’ll see a curriculum vitae (CV) that is pages long to reflect one’s research, publications, and roles held. In financial services, you would have a one-page resume until you have significant work experience. Or, in the creative fields, you may have a one-page resume and then an online portfolio or website that exhibits your work to complement your resume, she explains.

“No matter the field you are pursuing, you always want to make sure you list your experiences in reverse chronological order, you include your education/training, think of the keywords and skills (and make sure those are prominently displayed and included), and also think of what is most relevant,” she lists. “The most relevant should be at the top.”

It is also key to consider Applicant Tracking Systems (ATS), automated review systems that scan resumes as part of an organization’s vetting process. “The format could align or cause issues with an ATS system,” Conklin adds. “This is why it’s important to do your research, leverage any connections you have to gain insights into a field and their preferred format and get advice on keywords, skills and experiences to include.”

“If you do your homework, you should find clues to answer the questions above and guide your resume writing approach,” Conklin shares.

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Ukraine war latest: Russia's troops 'partially pushed back' from key town, Ukraine claims - as Putin's offensive 'appears to slow'

The Ukrainian president has cancelled visits to Spain and Portugal after Moscow's forces began a new offensive in the northeast of the country. Submit your question on the war for our experts to answer in the box below.

Wednesday 15 May 2024 21:46, UK

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  • Ukraine 'partially pushes back' Russian troops from Kharkiv town
  • Russian offensive in Ukraine 'going to plan', Putin says
  • Analysts say Russian offensive 'appears to have slowed'
  • Situation there 'extremely difficult'
  • Zelenskyy postpones all foreign visits due to 'situation in Kharkiv'
  • US announces $2bn in extra aid for Ukraine
  • Russia downs missiles launched at Crimea
  • Analysis:  Putin's 'baffling' reshuffle explained
  • Live reporting by Lauren Russell

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Vladimir Putin has landed in Beijing for a two-day state visit to China, in what marks a significant show of unity between the two allies.

He was greeted by Chinese officials as he stepped off the plane in the early hours of the morning local time.

Mr Putin and his Chinese counterpart Xi Jinping are not expected to announce any major deals during his visit - but the trip is a sign of the two countries' deepening "no limits" partnership.

Ahead of the visit, the Kremlin said Mr Putin and Mr Xi will "have a detailed discussion on the entire range of issues related to the comprehensive partnership and strategic cooperation and determine the new directions for further development of cooperation between Russia and China".

We're pausing our live coverage for the day - thanks for following along.

We'll mark any major moments in the blog in the meantime, and will resume our rolling updates tomorrow. 

 By Ivor Bennett , Moscow correspondent 

You've heard of the transatlantic Special Relationship. 

This is the "no limits" partnership - a term coined when Vladimir Putin visited Beijing in February 2022.

It was just days before he ordered the full-scale invasion of Ukraine.

A lot's changed for Russia since then, of course. It’s now an international pariah. One thing that hasn’t changed, though, is China’s support.

Why? For one, Presidents Xi and Putin share a similar outlook. Both oppose external "interference" in domestic affairs, and long for a "multipolar" world.

There are economic benefits for both, too. But this is not an equal partnership. The power lies with Beijing.

"Because of the war, Russia is in desperate need of any kind of partnership", said Alexandra Prokopenko, a Berlin-based fellow at the Carnegie Russia Eurasia Center, adding that Beijing had provided "a real lifeline" for Moscow.

"China is not only a market for Russian oil and gas, which is the major source of the currency for the Russian budget, but also China’s become a very important source of imports to Russia," she said.

Putin won't like being the junior partner, but it’s a role he’s clearly willing to accept, given the benefits.

Last year, trade between the two nations soared to $240 billion - an increase of more than 25%.

Cheap energy flows one way; cars and telephones come back. But the West fears that's not all Russia’s importing.

The US and others believe Chinese products and dual-use goods, like machine tools and microelectronics, are also fuelling the Kremlin's war machine, by filling critical gaps in its military-industrial.

China denies supplying any actual weaponry, and maintains a neutral stance on Ukraine.

But the assertions have done little to dampen suspicions with US secretary of state Antony Blinken reiterating his "deep concern" today.

Putin's entourage might also raise eyebrows. He’ll be accompanied by his new defence minister, Andrei Belousov, with Putin widely expected to push for more support for Russia's militarised economy.

But despite the "no limits" characterisation of the relationship, analysts say it does have boundaries.

"China knows red lines," Prokopenko said, referring to Washington’s concerns over the extent of Beijing's support.

In her view, the partnership between Xi and Putin should be viewed "as part of a big, big game between the US and China".

In that sense, then, this visit is likely to be more symbolic than anything else. It's the first foreign trip of Putin's new presidential term and signals his priorities.

But in terms of the optics - two strongmen leaders defying Western pressure - one of them is clearly stronger than the other.

These images show Vladimir Putin chairing a security council meeting. 

Former defence minister and new secretary of the council Sergei Shoigu was in attendance - pictured in the first image next to chief of the general staff Valery Gerasimov.

Earlier today, Volodymyr Zelenskyy postponed all foreign trips due to the situation in the Kharviv region.

Russia has also claimed to have taken three more settlements in the country - two of which are in the Kharkiv region.

The offensive by Moscow started at the end of last week, and today our military analyst Michael Clarke says Russia has already achieved some of what it intended to do. 

He says by targeting the Kharkiv region Moscow's main goal is to "draw Ukrianian forces from elsewhere". 

"The Russians are trying to stretch the Ukrainian forces all the way round the front.

"If the Russians get to the village of Lyptsi then they can put Kharkiv under artillery barrage, because it is within range of normal artillery weapons.

"More importantly, the village of Vovchansk, may mark the beginning of a bigger offensive that could go southwards or maybe eastwards to link up with other forces."

Despite fierce fighting in Vovchansk, Clarke says the Ukrainians have slowed Russian advances down, by redirecting their best units from the south.

"Parts of their best brigades have been sent north to stem the tide," he says.

"But the Russians have already achieved what they wanted, which is to draw off some of the best troops and equipment which are fighting in Chavis Yar down in the south, which really mattered to the Ukrainians."

Watch Clarke's full analysis here:

Finland will change its legislation to allow thousands of reservists to patrol the country's border with Russia, should there be a sudden wave of migrants. 

"With the changed security situation, we need to complement existing methods with new ways to maintain border security," defence minister Antti Hakkanen said in a statement.

Finland, which joined NATO in April last year, has accused Moscow of weaponising migration against the Nordic nation, which the Kremlin denies. 

Finland shut its 1,340km-long border with Russia late last year amid a growing number of arrivals from countries such as Syria and Somalia via Russia.

Away from Kharkiv, and Ukraine has denied Russian claims of progress in the Zaporizhzhia region. 

The Ukrainian military dismissed reports that Moscow's forces had taken control of the village of Robotyne in the southern part of the region. 

"This information is not true," military spokesman Dmytro Pletenchuk was quoted by Ukrinform agency as saying.

Volodymyr Zelenskyy has condemned the assassination attempt on Slovakian Prime Minister Robert Fico. 

Russia's offensive in northern Kharkiv has been the focus of much of the reporting on the war in Ukraine over recent days.

Sky News military analyst Michael Clarke has said the aim of Moscow is to draw Ukraine's forces to that area from the south, thus stretching the country's military resources.

And the latest analysis from US thinktank the Institute for the Study of War suggests that the pace of the offensive "appears to have slowed over the past 24 hours".

The group's experts said the pattern of Russian offensive activity in the area was consistent with assessments that Vladimir Putin's forces are prioritising the creation of a "buffer zone" in the international border area over a deeper penetration of Kharkiv Oblast.

It said several Ukrainian military officials reported yesterday that they believed the situation in Kharkiv Oblast was slowly stabilising.

"Drone footage purportedly from Vovchansk shows Russian foot mobile infantry operating within the settlement in small squad-sized assault groups, consistent with Ukrainian reports," the analysis added.

Two people have been killed after a Russian air attack on infrastructure in the Ukrainian city of Dnipro, the regional governor has said.

Serhiy Lysak said on  Telegram that there were a number of people who had been injured, but gave no other details.

Dnipro is Ukraine's fourth-largest city, it sits on the Dnipro River  and is around 300 miles from Kyiv.

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