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Blog Graphic Design 15+ Professional Case Study Examples [Design Tips + Templates]

15+ Professional Case Study Examples [Design Tips + Templates]

Written by: Alice Corner Jan 12, 2023

Have you ever bought something — within the last 10 years or so — without reading its reviews or without a recommendation or prior experience of using it?

If the answer is no — or at least, rarely — you get my point.

Positive reviews matter for selling to regular customers, and for B2B or SaaS businesses, detailed case studies are important too.

Wondering how to craft a compelling case study ? No worries—I’ve got you covered with 15 marketing case study templates , helpful tips, and examples to ensure your case study converts effectively.

Click to jump ahead:

• What is a Case Study?

Business Case Study Examples

Simple case study examples.

• Marketing Case Study Examples

Sales Case Study Examples

• Case Study FAQs

What is a case study?

A case study is an in-depth, detailed analysis of a specific real-world situation. For example, a case study can be about an individual, group, event, organization, or phenomenon. The purpose of a case study is to understand its complexities and gain insights into a particular instance or situation.

In the context of a business, however, case studies take customer success stories and explore how they use your product to help them achieve their business goals.

As well as being valuable marketing tools , case studies are a good way to evaluate your product as it allows you to objectively examine how others are using it.

It’s also a good way to interview your customers about why they work with you.

Related: What is a Case Study? [+6 Types of Case Studies]

Marketing Case Study Template

A marketing case study showcases how your product or services helped potential clients achieve their business goals. You can also create case studies of internal, successful marketing projects. A marketing case study typically includes:

• Company background and history
• The challenge
• How you helped
• Specific actions taken
• Visuals or Data
• Client testimonials

Here’s an example of a marketing case study template:

Whether you’re a B2B or B2C company, business case studies can be a powerful resource to help with your sales, marketing, and even internal departmental awareness.

Business and business management case studies should encompass strategic insights alongside anecdotal and qualitative findings, like in the business case study examples below.

Conduct a B2B case study by researching the company holistically

When it comes to writing a case study, make sure you approach the company holistically and analyze everything from their social media to their sales.

Think about every avenue your product or service has been of use to your case study company, and ask them about the impact this has had on their wider company goals.

In business case study examples like the one above, we can see that the company has been thought about holistically simply by the use of icons.

By combining social media icons with icons that show in-person communication we know that this is a well-researched and thorough case study.

This case study report example could also be used within an annual or end-of-year report.

Highlight the key takeaway from your marketing case study

To create a compelling case study, identify the key takeaways from your research. Use catchy language to sum up this information in a sentence, and present this sentence at the top of your page.

This is “at a glance” information and it allows people to gain a top-level understanding of the content immediately. 

You can use a large, bold, contrasting font to help this information stand out from the page and provide interest.

Learn  how to choose fonts  effectively with our Venngage guide and once you’ve done that.

Upload your fonts and  brand colors  to Venngage using the  My Brand Kit  tool and see them automatically applied to your designs.

The heading is the ideal place to put the most impactful information, as this is the first thing that people will read.

In this example, the stat of “Increase[d] lead quality by 90%” is used as the header. It makes customers want to read more to find out how exactly lead quality was increased by such a massive amount.

If you’re conducting an in-person interview, you could highlight a direct quote or insight provided by your interview subject.

Pick out a catchy sentence or phrase, or the key piece of information your interview subject provided and use that as a way to draw a potential customer in.

Use charts to visualize data in your business case studies

Charts are an excellent way to visualize data and to bring statistics and information to life. Charts make information easier to understand and to illustrate trends or patterns.

Making charts is even easier with Venngage.

In this consulting case study example, we can see that a chart has been used to demonstrate the difference in lead value within the Lead Elves case study.

Adding a chart here helps break up the information and add visual value to the case study. 

Using charts in your case study can also be useful if you’re creating a project management case study.

You could use a Gantt chart or a project timeline to show how you have managed the project successfully.

Use direct quotes to build trust in your marketing case study

To add an extra layer of authenticity you can include a direct quote from your customer within your case study.

According to research from Nielsen , 92% of people will trust a recommendation from a peer and 70% trust recommendations even if they’re from somebody they don’t know.

So if you have a customer or client who can’t stop singing your praises, make sure you get a direct quote from them and include it in your case study.

You can either lift part of the conversation or interview, or you can specifically request a quote. Make sure to ask for permission before using the quote.

This design uses a bright contrasting speech bubble to show that it includes a direct quote, and helps the quote stand out from the rest of the text.

This will help draw the customer’s attention directly to the quote, in turn influencing them to use your product or service.

Less is often more, and this is especially true when it comes to creating designs. Whilst you want to create a professional-looking, well-written and design case study – there’s no need to overcomplicate things.

These simple case study examples show that smart clean designs and informative content can be an effective way to showcase your successes.

Use colors and fonts to create a professional-looking case study

Business case studies shouldn’t be boring. In fact, they should be beautifully and professionally designed.

This means the normal rules of design apply. Use fonts, colors, and icons to create an interesting and visually appealing case study.

In this case study example, we can see how multiple fonts have been used to help differentiate between the headers and content, as well as complementary colors and eye-catching icons.

Marketing case study examples

Marketing case studies are incredibly useful for showing your marketing successes. Every successful marketing campaign relies on influencing a consumer’s behavior, and a great case study can be a great way to spotlight your biggest wins.

In the marketing case study examples below, a variety of designs and techniques to create impactful and effective case studies.

Show off impressive results with a bold marketing case study

Case studies are meant to show off your successes, so make sure you feature your positive results prominently. Using bold and bright colors as well as contrasting shapes, large bold fonts, and simple icons is a great way to highlight your wins.

In well-written case study examples like the one below, the big wins are highlighted on the second page with a bright orange color and are highlighted in circles.

Making the important data stand out is especially important when attracting a prospective customer with marketing case studies.

Use a simple but clear layout in your case study

Using a simple layout in your case study can be incredibly effective, like in the example of a case study below.

Keeping a clean white background, and using slim lines to help separate the sections is an easy way to format your case study.

Making the information clear helps draw attention to the important results, and it helps improve the  accessibility of the design .

Business case study examples like this would sit nicely within a larger report, with a consistent layout throughout.

Use visuals and icons to create an engaging and branded business case study

Nobody wants to read pages and pages of text — and that’s why Venngage wants to help you communicate your ideas visually.

Using icons, graphics, photos, or patterns helps create a much more engaging design. 

With this Blue Cap case study icons, colors, and impactful pattern designs have been used to create an engaging design that catches your eye.

Use a monochromatic color palette to create a professional and clean case study

Let your research shine by using a monochromatic and minimalistic color palette.

By sticking to one color, and leaving lots of blank space you can ensure your design doesn’t distract a potential customer from your case study content.

In this case study on Polygon Media, the design is simple and professional, and the layout allows the prospective customer to follow the flow of information.

The gradient effect on the left-hand column helps break up the white background and adds an interesting visual effect.

Did you know you can generate an accessible color palette with Venngage? Try our free accessible color palette generator today and create a case study that delivers and looks pleasant to the eye:

Add long term goals in your case study

When creating a case study it’s a great idea to look at both the short term and the long term goals of the company to gain the best understanding possible of the insights they provide.

Short-term goals will be what the company or person hopes to achieve in the next few months, and long-term goals are what the company hopes to achieve in the next few years.

Check out this modern pattern design example of a case study below:

In this case study example, the short and long-term goals are clearly distinguished by light blue boxes and placed side by side so that they are easy to compare.

Use a strong introductory paragraph to outline the overall strategy and goals before outlining the specific short-term and long-term goals to help with clarity.

This strategy can also be handy when creating a consulting case study.

Use data to make concrete points about your sales and successes

When conducting any sort of research stats, facts, and figures are like gold dust (aka, really valuable).

Being able to quantify your findings is important to help understand the information fully. Saying sales increased 10% is much more effective than saying sales increased.

While sales dashboards generally tend it make it all about the numbers and charts, in sales case study examples, like this one, the key data and findings can be presented with icons. This contributes to the potential customer’s better understanding of the report.

They can clearly comprehend the information and it shows that the case study has been well researched.

Use emotive, persuasive, or action based language in your marketing case study

Create a compelling case study by using emotive, persuasive and action-based language when customizing your case study template.

In this well-written case study example, we can see that phrases such as “Results that Speak Volumes” and “Drive Sales” have been used.

Using persuasive language like you would in a blog post. It helps inspire potential customers to take action now.

Keep your potential customers in mind when creating a customer case study for marketing

82% of marketers use case studies in their marketing  because it’s such an effective tool to help quickly gain customers’ trust and to showcase the potential of your product.

Why are case studies such an important tool in content marketing?

By writing a case study you’re telling potential customers that they can trust you because you’re showing them that other people do.

Not only that, but if you have a SaaS product, business case studies are a great way to show how other people are effectively using your product in their company.

In this case study, Network is demonstrating how their product has been used by Vortex Co. with great success; instantly showing other potential customers that their tool works and is worth using.

Related: 10+ Case Study Infographic Templates That Convert

Case studies are particularly effective as a sales technique.

A sales case study is like an extended customer testimonial, not only sharing opinions of your product – but showcasing the results you helped your customer achieve.

Make impactful statistics pop in your sales case study

Writing a case study doesn’t mean using text as the only medium for sharing results.

You should use icons to highlight areas of your research that are particularly interesting or relevant, like in this example of a case study:

Icons are a great way to help summarize information quickly and can act as visual cues to help draw the customer’s attention to certain areas of the page.

In some of the business case study examples above, icons are used to represent the impressive areas of growth and are presented in a way that grabs your attention.

Use high contrast shapes and colors to draw attention to key information in your sales case study

Help the key information stand out within your case study by using high contrast shapes and colors.

Use a complementary or contrasting color, or use a shape such as a rectangle or a circle for maximum impact.

This design has used dark blue rectangles to help separate the information and make it easier to read.

Coupled with icons and strong statistics, this information stands out on the page and is easily digestible and retainable for a potential customer.

Case Study Examples Summary

Once you have created your case study, it’s best practice to update your examples on a regular basis to include up-to-date statistics, data, and information.

You should update your business case study examples often if you are sharing them on your website .

It’s also important that your case study sits within your brand guidelines – find out how Venngage’s My Brand Kit tool can help you create consistently branded case study templates.

Case studies are important marketing tools – but they shouldn’t be the only tool in your toolbox. Content marketing is also a valuable way to earn consumer trust.

Case Study FAQ

Why should you write a case study.

Case studies are an effective marketing technique to engage potential customers and help build trust.

By producing case studies featuring your current clients or customers, you are showcasing how your tool or product can be used. You’re also showing that other people endorse your product.

In addition to being a good way to gather positive testimonials from existing customers , business case studies are good educational resources and can be shared amongst your company or team, and used as a reference for future projects.

How should you write a case study?

To create a great case study, you should think strategically. The first step, before starting your case study research, is to think about what you aim to learn or what you aim to prove.

You might be aiming to learn how a company makes sales or develops a new product. If this is the case, base your questions around this.

You can learn more about writing a case study  from our extensive guide.

Related: How to Present a Case Study like a Pro (With Examples)

Some good questions you could ask would be:

• Why do you use our tool or service?
• How often do you use our tool or service?
• What does the process of using our product look like to you?
• If our product didn’t exist, what would you be doing instead?
• What is the number one benefit you’ve found from using our tool?

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Case study definition

Case study, a term which some of you may know from the "Case Study of Vanitas" anime and manga, is a thorough examination of a particular subject, such as a person, group, location, occasion, establishment, phenomena, etc. They are most frequently utilized in research of business, medicine, education and social behaviour. There are a different types of case studies that researchers might use:

• Collective case studies

• Descriptive case studies

• Explanatory case studies

• Exploratory case studies

• Instrumental case studies

• Intrinsic case studies

Case studies are usually much more sophisticated and professional than regular essays and courseworks, as they require a lot of verified data, are research-oriented and not necessarily designed to be read by the general public.

How to write a case study?

It very much depends on the topic of your case study, as a medical case study and a coffee business case study have completely different sources, outlines, target demographics, etc. But just for this example, let's outline a coffee roaster case study. Firstly, it's likely going to be a problem-solving case study, like most in the business and economics field are. Here are some tips for these types of case studies:

• Your case scenario should be precisely defined in terms of your unique assessment criteria.

• Determine the primary issues by analyzing the scenario. Think about how they connect to the main ideas and theories in your piece.

• Find and investigate any theories or methods that might be relevant to your case.

• Keep your audience in mind. Exactly who are your stakeholder(s)? If writing a case study on coffee roasters, it's probably gonna be suppliers, landlords, investors, customers, etc.

• Indicate the best solution(s) and how they should be implemented. Make sure your suggestions are grounded in pertinent theories and useful resources, as well as being realistic, practical, and attainable.

• Carefully proofread your case study. Keep in mind these four principles when editing: clarity, honesty, reality and relevance.

Are there any online services that could write a case study for me?

Luckily, there are!

We completely understand and have been ourselves in a position, where we couldn't wrap our head around how to write an effective and useful case study, but don't fear - our service is here.

We are a group that specializes in writing all kinds of case studies and other projects for academic customers and business clients who require assistance with its creation. We require our writers to have a degree in your topic and carefully interview them before they can join our team, as we try to ensure quality above all. We cover a great range of topics, offer perfect quality work, always deliver on time and aim to leave our customers completely satisfied with what they ordered.

The ordering process is fully online, and it goes as follows:

• Select the topic and the deadline of your case study.

• Provide us with any details, requirements, statements that should be emphasized or particular parts of the writing process you struggle with.

• Leave the email address, where your completed order will be sent to.

• Select your payment type, sit back and relax!

With lots of experience on the market, professionally degreed writers, online 24/7 customer support and incredibly low prices, you won't find a service offering a better deal than ours.

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Visual and Design Changes: Examples showing the evolution of marketing design choices

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Quick Case Study #1: How IV safety company changed from stock photo to real images that communicate its value proposition, moved conversations with prospective customers from a sales context to a clinical one

ivWatch claims to have ‘the world’s only solution to detect IV infiltrations and extravasations early.’

BEFORE: Traditional medical marketing

Medical marketing has traditionally been very conservative, and the team’s initial approach was no different. The company’s booth was designed with typical colors for healthcare marketing – blue and white – and stock-like photos of a variety of patient archetypes.

Creative Sample #1: IV safety company tradeshow booth (before)

“We could see there was a great runway to lean into the most important thing about a healthcare brand, which is the human aspect, and not with static images without any real meaning,” said Erin Wendell, Chief Marketing and Communications Officer, ivWatch .

Before being hired at ivWatch, Wendell had a 14-year tenure at Under Armour. She saw an opportunity to bring the kind of compelling storytelling that is de rigueur in the consumer world to the heavily regulated – and often very constrained – medical marketing space.

The change in messaging began with a shift in ivWatch’s market focus from the U.S. to Europe and the U.K. “In the U.S., we were making slower inroads than we should have been because of clinicians’ fear of admitting their hospital or unit even had a problem in this arena. In the U.K. and Europe, governmental entities and private hospitals alike are not afraid to admit that IV injuries are happening given that 50% of IVs fail, often through no clinician's fault,” notes Wendell.

To deepen the company’s customer focus in the new market, Wendell organized multiple 10-to-15-day European ‘roadshow tours’ in 2023, visiting eight countries and meeting with numerous potential customers and distributors a day, exhibiting at trade shows, participating in speaking engagements, and traveling daily to another city or country.

During one of these roadshows in Utrecht, The Netherlands, the team visited a children’s hospital where two passionate experts in IV safety were located.

During the visit, the team noticed that there were four nurses surrounding a single incubator. Says Wendell, “You honestly could not make out that the baby was even a baby because it was so young and so small. It took two of the nurses to keep the baby warm at all times while a third and fourth alternated attempts to insert an IV. They were sweating, contorting themselves into painful positions, and failing repeatedly. They were doing everything they could to get a lifesaving IV into this tiny baby. It was heartbreaking, and you could feel the struggle and the pain.”

With this experience fresh in their mind, the team set about revamping its marketing. The initially focused on the company’s trade show presence, since it exhibited at more than 15 trade shows in 2023 alone.

AFTER: Taking a cue from the art told to humanize IV injuries

“Our new marketing campaigns seek to move beyond the artifice of medical advertising and pay tribute to those who have suffered from severe IV extravasation injuries,” Wendell says.

Using graphic images of the kind of premature infants and their IV injuries they witnessed in Utrecht, the team created a gallery concept for the floor of the most influential show in their marketplace. Entitled ‘Pain Should Not Be Silenced,’ ivWatch mounted the equivalent of an art exhibition, showing the human realities and devastations of these injuries for the most vulnerable and voiceless of victims.

 “We realized the week of the show that the images might be disturbing enough in their graphic depiction of the heartbreaking truth of NICU IV injuries that we would be prohibited from exhibiting them as intended – out in the open in our booth,” Wendell says.

And sure enough, the team faced an outcry from the booth assembly crew, who objected to the images, and a tense flight from London to Portland, OR, during which they scrambled to create coverings for the photos as rumors were flying that the images might be censored or even removed. The team quickly fabricated ‘CENSORED’ graphics and brought them to the show so the exhibit could remain, even if organizers required it to be hidden from public view.

Creative Sample #2: IV safety company tradeshow booth (after)

Editor’s Note: We did not include the original, uncensored booth imagery in this article due to the disturbing nature of injuries to premature infants. But if you would like to see them for yourself, you can click here to see the uncensored booth .

RESULTS: Move conversations with prospective customers from a sales context to a clinical one

The gallery was the talk of the show. Even though it has been half a year since the concept debuted, attendees are still contacting ivWatch to discuss the exhibition's impact. One fellow marketing executive wrote to Erin after the conference: ‘I can tell you that upon going to a few other booths shortly after, there was some jealousy around how much buzz you were generating.’

Gary Warren, ivWatch’s CEO, says, “It’s not about selling a product but more about creating a movement. It’s bold. Many practicing this art fear bold and prefer a safe approach and they get lost in the noise of fitting in.”

Booth attendance nearly doubled, and the change positively impacted lead generation. The topic of IV extravasations was historically ignored for the entirety of this annual industry event up until 2023. After the launch of this campaign, key opinion leaders and executives took center stage to discuss the clinical impacts of IV extravasations, and the legalities associated with failure to monitor IVs and future research in the space were discussed.

The traveling gallery concept continues to make waves and now 10 ivWatch distributors around the world have also embraced this storytelling campaign and are seeing similar impact in their markets with commentary at regional and national shows that range from ‘This is the most important product on the show floor’ to ‘Finally, you have been so busy, I have not been able to get to your stand at all’ and ‘What’s this all about, this is the busiest stand in the whole place?’

One of the benefits of this new approach is that it moves conversations with prospective customers from a sales context to a clinical one. “It’s actually allowed us to fast forward our sales conversations, which tend to be very lengthy given the nature of capital and consumable sales processes. Because we now start the conversations at a clinical level – by showing the actual pain and distress this issue causes the most vulnerable of patients – these conversations are now had with a sense of urgency on everyone’s part around solving this problem and helping to prevent the severity of these types of injuries,” notes Wendell.

What started as a test concept has quickly bridged from a physical experience to the digital realm. On LinkedIn, the company’s primary social platform, the team has seen an 18% increase in followers over the last year, an 8.4% engagement rate on its most successful content posted, 73% increase in impressions over the course of one year, and 65% more comments over the last year.

“Perhaps the greatest impact this concept had on our end customers is the opening up of conversations around what has historically been a taboo conversation to have within healthcare environments, which is the fact that infiltrations and extravasations occur far more frequently than clinicians and administrators want to admit,” says Wendell. “Almost every single follow-up conversation we’ve had has started with, ‘I’m so glad this is finally being discussed. We can’t afford to keep sweeping this problem under the rug.’”

Quick Case Study #2: How OT cybersecurity added clarity to product architecture, increased leads 400%

Radiflow is a cybersecurity company used at 8,000 sites globally. The company seeks to reach chief security officers looking for OT/ICS (operation technology/industrial control systems) security solutions.

BEFORE: Confusing product architecture

The company’s product architecture suffered from confusing, R&D-generated names like iSID, iSAP, iCEN, iSEG, or iSIM. These names had no clear meaning or segmentation. They offered no immediate value proposition to customers or purpose that could be understood without digging deep into the product specifications. This, combined with a cluttered website, made it difficult for visitors to understand Radiflow's offerings and take action.

“Although the cybersecurity market is very saturated and has lots of strong players, we saw great potential for Radiflow to thrive and rise above the noise,” says Sarit Lamerovich, CEO and Founder, SAGE Marketing (agency that served as Radiflow’s in-house marketing team).

Understanding products was confusing because customers didn't get what each product did for them.

AFTER: Straightforward product architecture

To improve the perception, the team created a clear product architecture and visual concept to group the products into meaningful clusters. This ‘SEE, KNOW, ACT, MONITOR’ framework utilizes circular visuals to explain the benefits of each cluster and their necessity in holistic OT management:

• SEE: Gain visibility into your OT security landscape
• KNOW: Identify threats and vulnerabilities in your network
• ACT: Manage your risk with a unique framework

These clusters are all encompassed by a higher level – MONITOR. This continuous monitoring system alerts users to any suspicious activity.

Creative Sample #3: New product clusters

By associating the original product names with these clear benefit-driven clusters, the team made them more understandable and relevant to customers.

Creative Sample #4: Visual explanation of the SEE product cluster

RESULTS: Increase in leads

The new product architecture was part of an overall rebranding campaign that also included a new marketing automation setup with a more structured lead management protocol.

The overall campaign increased total leads by 400%. Additionally, there was a 2,588% increase in Marketing Qualified Leads (MQLs) and a 167% increase in Sales Qualified Leads (SQLs). These efforts also resulted in a 172% growth in business opportunities.

“The holistic approach and comprehensive activities contributed to our growth and brand credibility and increased our sales pipeline”, said Ilan Barda, CEO, Radiflow .

Quick Case Study #3: How comparison site conducted series of tests on AI-driven recommendations and UI improvements to increase conversion 30%

CasinoBernie was facing low user engagement with its games grid, underperforming conversion rates from game exploration to gameplay, and inadequate data utilization for personalized user experiences.

So the team decided to embark on a series of A/B tests. The key stakeholders in the decision-making process included product owners, the tech and graphics team, and the SEO/analysts team, who were convinced of the approach by seeing the potential ROI from enhancing user personalization and engagement thanks to the below tests.

User feedback informed these tests. “Feedback from surveys on the usability of the game pages and the relevance of game suggestions has been invaluable, leading to further refinements such as adjusting the visibility of certain UI elements and enhancing the accuracy of recommendation,” said Kasandra Grant, Head of SEO, CasinoBernie .

Let’s take a look at the tests.

TEST #1 BEFORE: Simple list

The games page featured a simple list sorted by release date. There was minimal information and no direct play options.

Creative Sample #5: ‘Most popular’ game category page (control)

TEST #1 AFTER: AI-driven recommendation engine

The team created a treatment with an AI-powered recommendation algorithm that analyzed user preferences and gaming behaviors to personalize suggestions.

The AI-driven recommendation machine was developed through a process that involved collecting detailed user behavior data, and then analyzing this data to understand user preferences and behaviors and using these insights to feed the engine.

“By implementing machine learning, we ensure that each user's experience is unique, making game discovery not just intuitive but personal,” Grant said.

This engine dynamically personalizes game suggestions by analyzing user preferences and past behaviors, alongside real-time data on game popularity and preferences of similar users. It included dynamic sorting options and rich game information tailored to user preferences.

Creative Sample #6: ‘Most popular’ game category page (treatment)

TEST #1 RESULTS: Increase in user engagement time

“We run all data in Excel and BigQuery,” Grant said.

The treatment performed better than the control:

• Average engagement time increased 24%, from 2:09 to 3:06
• Conversion rate from exploration to gameplay increased 30%, from 6.11% to 7.94%
• CTR improved 40%, from 6% to 8.4%
• Returning visitors increased 15%

TEST #2 BEFORE: Static image game previews

Static images were used as game previews.

Creative Sample #7: Game preview (control)

TEST #2 AFTER: Video game previews

The team tested short video clips as game previews.

Creative Sample #8: Game preview (treatment)

TEST #2 RESULTS: Increase in average engagement time

The treatment outperformed the control:

• 200% increase in average engagement time, from 0:45 to 1:35
• 133% increase in clickthrough rate, from 3% to 7%

TEST #3 BEFORE: Top navigation layout

The site had a traditional top horizontal navigation menu.

Creative Sample #9: Navigation layout (control)

TEST #3 AFTER: Sidebar navigation layout

The team experimented with a vertical sidebar navigation for categories.

Creative Sample #10: Navigation layout (treatment)

TEST #3 RESULTS: Quicker access to game categories

Sidebar navigation reduced the average time to navigate by 33%, according to user testing, from an average navigation time of 30 seconds to find game categories in the top nav, versus 20 seconds in the sidebar nav.

TEST #4 BEFORE: Minimalist CTA button design

Used a simple and clean button design.

Creative Sample #11: Call-to-action button design (control)

TEST #4 AFTER: Vibrant CTA button design

The team tried bright and bold button colors with dynamic effects.

Creative Sample #12: Call-to-action button design (treatment)

TEST #4 RESULTS: Higher clickthrough rate

• 33% higher clickthrough rate, from 4.5% to 6%
• 75% improvement in conversion rate to game plays, from 2% to 3.5%

TEST #5 BEFORE: Short and concise

Game descriptions for the control were short and concise, utilizing brief descriptions with bullet points.

Creative Sample #13: Game description layout (control)

TEST #5 AFTER: Detailed narrative

The team tested longer, story-like descriptions that provide in-depth information about the game.

Creative Sample #14: Game description layout (treatment)

TEST #5 RESULTS: Increase in engagement time

The average user engagement time on these pages increased to one minute from 35 seconds, a 71% increase.

OVERALL BEFORE: No focus on user preferences

Now let’s look at the impact of all this testing.

Before this testing cycle, game suggestions were purely sorted by last added date. There was no focus on user preferences, and they were not able to interact with the games either.

Creative Sample #15: Category page (before)

Creative Sample #16: Game page (before)

OVERALL AFTER: More information for users

The team added a small intro to what exactly people were going to find. They added sorting and more information to the games.

Creative Sample #17: Category page (after)

Creative Sample #18: Game page (after)

RESULTS: Increase from game exploration to game play

Conversion rate increased 30% from game exploration to game play. Returning visitors grew 15% compared to before all the changes, suggesting higher satisfaction for the visitor.

Average engagement time on the game page increased 144%, from 0:48 to 1:57.

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• About Adverse Childhood Experiences
• Risk and Protective Factors
• Program: Essentials for Childhood: Preventing Adverse Childhood Experiences through Data to Action
• Adverse childhood experiences can have long-term impacts on health, opportunity and well-being.
• Adverse childhood experiences are common and some groups experience them more than others.

What are adverse childhood experiences?

Adverse childhood experiences, or ACEs, are potentially traumatic events that occur in childhood (0-17 years). Examples include: 1

• Experiencing violence, abuse, or neglect.
• Witnessing violence in the home or community.
• Having a family member attempt or die by suicide.

Also included are aspects of the child’s environment that can undermine their sense of safety, stability, and bonding. Examples can include growing up in a household with: 1

• Substance use problems.
• Mental health problems.
• Instability due to parental separation.
• Instability due to household members being in jail or prison.

The examples above are not a complete list of adverse experiences. Many other traumatic experiences could impact health and well-being. This can include not having enough food to eat, experiencing homelessness or unstable housing, or experiencing discrimination. 2 3 4 5 6

Quick facts and stats

ACEs are common. About 64% of adults in the United States reported they had experienced at least one type of ACE before age 18. Nearly one in six (17.3%) adults reported they had experienced four or more types of ACEs. 7

Preventing ACEs could potentially reduce many health conditions. Estimates show up to 1.9 million heart disease cases and 21 million depression cases potentially could have been avoided by preventing ACEs. 1

Some people are at greater risk of experiencing one or more ACEs than others. While all children are at risk of ACEs, numerous studies show inequities in such experiences. These inequalities are linked to the historical, social, and economic environments in which some families live. 5 6 ACEs were highest among females, non-Hispanic American Indian or Alaska Native adults, and adults who are unemployed or unable to work. 7

ACEs are costly. ACEs-related health consequences cost an estimated economic burden of $748 billion annually in Bermuda, Canada, and the United States. 8

ACEs can have lasting effects on health and well-being in childhood and life opportunities well into adulthood. 9 Life opportunities include things like education and job potential. These experiences can increase the risks of injury, sexually transmitted infections, and involvement in sex trafficking. They can also increase risks for maternal and child health problems including teen pregnancy, pregnancy complications, and fetal death. Also included are a range of chronic diseases and leading causes of death, such as cancer, diabetes, heart disease, and suicide. 1 10 11 12 13 14 15 16 17

ACEs and associated social determinants of health, such as living in under-resourced or racially segregated neighborhoods, can cause toxic stress. Toxic stress, or extended or prolonged stress, from ACEs can negatively affect children’s brain development, immune systems, and stress-response systems. These changes can affect children’s attention, decision-making, and learning. 18

Children growing up with toxic stress may have difficulty forming healthy and stable relationships. They may also have unstable work histories as adults and struggle with finances, jobs, and depression throughout life. 18 These effects can also be passed on to their own children. 19 20 21 Some children may face further exposure to toxic stress from historical and ongoing traumas. These historical and ongoing traumas refer to experiences of racial discrimination or the impacts of poverty resulting from limited educational and economic opportunities. 1 6

Adverse childhood experiences can be prevented. Certain factors may increase or decrease the risk of experiencing adverse childhood experiences.

Preventing adverse childhood experiences requires understanding and addressing the factors that put people at risk for or protect them from violence.

Creating safe, stable, nurturing relationships and environments for all children can prevent ACEs and help all children reach their full potential. We all have a role to play.

• Merrick MT, Ford DC, Ports KA, et al. Vital Signs: Estimated Proportion of Adult Health Problems Attributable to Adverse Childhood Experiences and Implications for Prevention — 25 States, 2015–2017. MMWR Morb Mortal Wkly Rep 2019;68:999-1005. DOI: http://dx.doi.org/10.15585/mmwr.mm6844e1 .
• Cain KS, Meyer SC, Cummer E, Patel KK, Casacchia NJ, Montez K, Palakshappa D, Brown CL. Association of Food Insecurity with Mental Health Outcomes in Parents and Children. Science Direct. 2022; 22:7; 1105-1114. DOI: https://doi.org/10.1016/j.acap.2022.04.010 .
• Smith-Grant J, Kilmer G, Brener N, Robin L, Underwood M. Risk Behaviors and Experiences Among Youth Experiencing Homelessness—Youth Risk Behavior Survey, 23 U.S. States and 11 Local School Districts. Journal of Community Health. 2022; 47: 324-333.
• Experiencing discrimination: Early Childhood Adversity, Toxic Stress, and the Impacts of Racism on the Foundations of Health | Annual Review of Public Health ( annualreviews.org).
• Sedlak A, Mettenburg J, Basena M, et al. Fourth national incidence study of child abuse and neglect (NIS-4): Report to Congress. Executive Summary. Washington, DC: U.S. Department of Health an Human Services, Administration for Children and Families.; 2010.
• Font S, Maguire-Jack K. Pathways from childhood abuse and other adversities to adult health risks: The role of adult socioeconomic conditions. Child Abuse Negl. 2016;51:390-399.
• Swedo EA, Aslam MV, Dahlberg LL, et al. Prevalence of Adverse Childhood Experiences Among U.S. Adults — Behavioral Risk Factor Surveillance System, 2011–2020. MMWR Morb Mortal Wkly Rep 2023;72:707–715. DOI: http://dx.doi.org/10.15585/mmwr.mm7226a2 .
• Bellis, MA, et al. Life Course Health Consequences and Associated Annual Costs of Adverse Childhood Experiences Across Europe and North America: A Systematic Review and Meta-Analysis. Lancet Public Health 2019.
• Adverse Childhood Experiences During the COVID-19 Pandemic and Associations with Poor Mental Health and Suicidal Behaviors Among High School Students — Adolescent Behaviors and Experiences Survey, United States, January–June 2021 | MMWR
• Hillis SD, Anda RF, Dube SR, Felitti VJ, Marchbanks PA, Marks JS. The association between adverse childhood experiences and adolescent pregnancy, long-term psychosocial consequences, and fetal death. Pediatrics. 2004 Feb;113(2):320-7.
• Miller ES, Fleming O, Ekpe EE, Grobman WA, Heard-Garris N. Association Between Adverse Childhood Experiences and Adverse Pregnancy Outcomes. Obstetrics & Gynecology . 2021;138(5):770-776. https://doi.org/10.1097/AOG.0000000000004570 .
• Sulaiman S, Premji SS, Tavangar F, et al. Total Adverse Childhood Experiences and Preterm Birth: A Systematic Review. Matern Child Health J . 2021;25(10):1581-1594. https://doi.org/10.1007/s10995-021-03176-6 .
• Ciciolla L, Shreffler KM, Tiemeyer S. Maternal Childhood Adversity as a Risk for Perinatal Complications and NICU Hospitalization. Journal of Pediatric Psychology . 2021;46(7):801-813. https://doi.org/10.1093/jpepsy/jsab027 .
• Mersky JP, Lee CP. Adverse childhood experiences and poor birth outcomes in a diverse, low-income sample. BMC pregnancy and childbirth. 2019;19(1). https://doi.org/10.1186/s12884-019-2560-8.
• Reid JA, Baglivio MT, Piquero AR, Greenwald MA, Epps N. No youth left behind to human trafficking: Exploring profiles of risk. American journal of orthopsychiatry. 2019;89(6):704.
• Diamond-Welch B, Kosloski AE. Adverse childhood experiences and propensity to participate in the commercialized sex market. Child Abuse & Neglect. 2020 Jun 1;104:104468.
• Shonkoff, J. P., Garner, A. S., Committee on Psychosocial Aspects of Child and Family Health, Committee on Early Childhood, Adoption, and Dependent Care, & Section on Developmental and Behavioral Pediatrics (2012). The lifelong effects of early childhood adversity and toxic stress. Pediatrics, 129(1), e232–e246. https://doi.org/10.1542/peds.2011-2663
• Narayan AJ, Kalstabakken AW, Labella MH, Nerenberg LS, Monn AR, Masten AS. Intergenerational continuity of adverse childhood experiences in homeless families: unpacking exposure to maltreatment versus family dysfunction. Am J Orthopsych. 2017;87(1):3. https://doi.org/10.1037/ort0000133.
• Schofield TJ, Donnellan MB, Merrick MT, Ports KA, Klevens J, Leeb R. Intergenerational continuity in adverse childhood experiences and rural community environments. Am J Public Health. 2018;108(9):1148-1152. https://doi.org/10.2105/AJPH.2018.304598.
• Schofield TJ, Lee RD, Merrick MT. Safe, stable, nurturing relationships as a moderator of intergenerational continuity of child maltreatment: a meta-analysis. J Adolesc Health. 2013;53(4 Suppl):S32-38. https://doi.org/10.1016/j.jadohealth.2013.05.004 .

Adverse Childhood Experiences (ACEs)

ACEs can have a tremendous impact on lifelong health and opportunity. CDC works to understand ACEs and prevent them.

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The ePaper Revolution: Transforming Service Information Delivery

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Stomach Paralysis Risk May Rise in People Taking Ozempic and Similar Drugs

By Robin Foster HealthDay Reporter

MONDAY, May 20, 2024 (HealthDay News) -- New, real-world research confirms that the blockbuster weight-loss drugs that millions of Americans have been taking to shed pounds can trigger stomach paralysis in some patients.

“Although these drugs do work and should be used for the right reason, we just want to caution everyone that if you do decide to start this, be prepared that you have a 30 percent chance that you may have GI side effects, and then the drug may have to be discontinued,” Dr. Prateek Sharma , a professor of medicine at the University of Kansas School of Medicine who conducted one of the studies, told CNN .

His research was one of two reports presented Saturday at the Digestive Disease Week 2024 (DDW) in Washington, D.C. Neither has been published in a peer-reviewed medical journal, so the data is considered preliminary. A third study on the complication is to be presented Monday.

Known as GLP-1 agonists, drugs like Wegovy and Zepbound have helped people lose at least 10% of their starting weight.

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How do these medications work, and why might that sometimes prompt stomach paralysis?

GLP-1 agonists curb hunger by slowing the movement of food through the stomach. They also help the body release more insulin and send signals to the brain that curb cravings.

But in some people, they may also prompt bouts of vomiting that can require medical attention and slow the stomach so much that they can lead to a condition called gastroparesis.

While gastroparesis will typically improve after the medication is stopped, some patients have claimed that their condition didn't improve months after quitting the drug, CNN reported.

In one study, researchers at University Hospitals in Cleveland combed through millions of patient records from 80 heath care organizations. They honed in on adults who were obese, but who did not have diabetes and had not been diagnosed with gastroparesis or pancreatitis at least six months before starting a GLP-1 medication. The medical records of 286,000 patients were included in the study.

Among those prescribed a GLP-1 medication for weight loss, 10 of every 10,000 (0.1%) were diagnosed with gastroparesis at least six months later. Meanwhile, only 4 out of 10,000 people (0.04%) not taking the drugs who were matched based on their age, sex, ethnicity and other factors developed stomach paralysis.

While the overall risk to any one patient remains small, the difference amounted to a 52% increased risk of being diagnosed with stomach paralysis while on a GLP-1 medication.

The second study, led by Sharma, also used records from a research network database. Records from nearly 300,000 patients were included in the analysis.

Compared with those who were not taking a GLP-1 medication, those who did were about 66% more likely to be diagnosed with gastroparesis.

Patients taking the drugs were also more likely to have nausea, vomiting or gastroesophageal reflux disease (GERD). They were also more likely to have their gallbladders removed and experience drug-induced pancreatitis.

Sharma noted that his study included people who had diabetes in both the group taking the GLP-1 medications and in the comparison group, and they still found a higher incidence of stomach paralysis in those taking the medications, suggesting that diabetes alone wasn’t the culprit.

“The drug was the only thing which was different between these two groups,” he said.

“And we do show that all GI side effects or symptoms, nausea, vomiting and gastroparesis, were significantly higher in the GLP-1 takers as compared to the controls,” said Sharma, who is also president-elect of the American Society of Gastrointestinal Endoscopy.

Despite the fact that these drugs have been extensively studied, Sharma thinks gastroparesis is rare enough that it didn’t show up in the clinical trials because not enough patients were included.

“You need hundreds of thousands of patients to come up with these conclusions, but that’s why I think these database studies are much more important there,” Sharma said.

Another reason it may have been missed in clinical trials was the way researchers typically test for it, Dr. Michael Camilleri , a gastroenterologist at Mayo Clinic who has studied gastroparesis with the GLP-1 drug liraglutide, told CNN .

“It’s very important, if you’re going to study the problem with gastric emptying, you have to look at the gastric emptying of solids, not of liquids,” he explained, because liquids pass through the stomach faster than solids do.

“When the pharmaceutical companies did the appraisal of the effects of this class of medications on gastric emptying, they usually use a method that assesses the emptying of liquids from the stomach,” he said.

Camilleri co-authored a third study on the condition being presented Monday at the DDW meeting.

That research analyzed the medical records of nearly 80,000 patients prescribed a GLP-1 medication by doctors in the Mayo Clinic’s health system. The researchers focused on 839 people who had symptoms of gastroparesis and got a gold-standard test for the condition.

About one-third of that group, 241 people, had food in their stomach four hours after eating a test meal, which means they qualified as having gastroparesis.

Camilleri noted that gastroparesis risk is likely underestimated in the latest research because not everyone who had symptoms would have ultimately gotten the test needed to diagnose it.

More information

Johns Hopkins has more on gastroparesis .

SOURCE: CNN

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