Advisory boards arenât only for executives. Join the LogRocket Content Advisory Board today →
- Product Management
- Solve User-Reported Issues
- Find Issues Faster
- Optimize Conversion and Adoption
How to create and deliver an impactful product presentation
As a product leader, a crucial part of your job is to communicate with and present to other teams across your company (e.g., the engineering team, the sales team, etc.).
One of the best ways to do this is to deliver a product presentation. In this guide, weâll share some tips on how to prepare and deliver an effective product presentation that cuts to the chase and aligns stakeholders on your product direction .
How to structure your product presentation
Giving a good, short, and sharp product presentation can be done in a super straightforward way that effectively follows the Pain-Agitate-Solution (PAS) framework.
This three-step framework is a great tool to help you frame a compelling story around your product strategy and align and rally the team around a common goal.
From there, based on the information presented in the first three sections, explain, in audience-appropriate terms, what you plan to do to solve customersâ problems and how you plan to do it.
Following this structure, your product presentation should flow as follows:
- What will you do?
- How will you do it?
This is your chance to set up the entire presentation and create a memorable first impression.
You want to keep this section short and to the point. In some cases, this could be your first interaction with a team, executive, investor, prospect, or customer, so make it count.
Start with an image that figuratively or literally depicts the problem and add some text. For example:
- âIs this you?â
- âThis is our customerâ
- âThis is our focus for the next quarterâ
A good example of a pain point is the way people used to seek support for their software products: They would email or call a support contact, send screenshots and attachments, and explain â often poorly â the steps they took so the agent could attempt to reproduce the problem.
Once youâve identified the problem, itâs time to agitate it â in other words, make the problem seem as big and as urgent as possible.
The goal here is to get your audience members thinking about how much better things could be if this problem were solved.
Describe the implications if the problem goes unaddressed: What are the consequences of not solving it? Again, make this relatable and digestible for your audience.
Instead of slides upon slides of market insights and trends analysis , this is a great place to drop in two or three key stats to back up your argument and highlight the problem youâre setting out to solve.
For example:
3. Solution
Finally, itâs time to introduce your solution. This is where you get to talk about how you plan to solve the customerâs problem.
Be sure to focus on the features and benefits that matter most to the customer . What makes your product unique? Why should people care?
Ideally, you should have an image that depicts â figuratively or literally â what a successful customer looks like. Bonus points if you include a quote from a real customer that explicitly indicates a cessation of the pain referenced in the first slide.
The tone you want to present is something like, âFear not! There is a product with a solution. Hereâs how it will help our users solve their problems.â
4. What will you do?
What will you do to help your customers solve their problems?
Over 200k developers and product managers use LogRocket to create better digital experiences
Describe the features and benefits using language that resonates with your audience. The goal is to help them understand how your product will improve the lives of your customers.
5. How will you do it?
Finally, you get the slide that most people are after: the product roadmap .
Explain to your audience how you plan to achieve the goals and objectives outlined in your roadmap. What do you plan to focus on today, tomorrow, and beyond?
The roadmap section of your presentation is also an opportunity to showcase the product in action.
A live demonstration or video serves as an effective tool for promotion and solidifies understanding. By walking through the productâs use, you can help the audience understand how your product solves customer problems.
What is the goal of a product presentation?
Following the PAS framework when creating and delivering a product presentation will help you persuade internal stakeholders of the productâs value and gain the buy-in you need to execute your roadmap .
An effective product presentation clearly articulates the problem, agitates its implications, introduces a solution, and outlines what you will do and how you will do it. This framework is designed to help product managers rally product and cross-functional teams around common goals.
Using storytelling techniques and referencing key data points as you go through these steps helps you captivate your audience and drive home key points. This product presentation format can work for product introductions, product strategy, quarterly kick-off meetings, sales pitches, marketing briefs , and more.
Product presentation template
Click here to access the template I used to create the example presentation referenced throughout this guide.
To customize this product presentation template , select File > Make a Copy or download the file to your computer.
How to deliver an engaging product presentation: 4 tips
By this point, youâve prepared an awesome presentation. Now itâs time to deliver it.
Here are some tips on how to take that compelling presentation you created and deliver it with the oomph it deserves:
- Know your audience
- Start with a bang
- Keep it concise
- Engage with your audience
1. Know your audience
The first step to giving an effective presentation is to know your audience:
- Who are you presenting to?
- What are their needs and wants?
- How knowledgeable are they about the subject matter?
Answering these questions will help you tailor your presentation so that it resonates with your audience.
For example, if youâre presenting to a group of engineers, youâll want to focus on the technical aspects of your product . If youâre presenting to a group of salespeople, youâll want to focus on how your product can be sold effectively.
By understanding who your audience is, you can ensure that your talking points hit the right note.
2. Start with a bang
You only have one chance to make a first impression and hook the audience, so make it count by highlighting the problem in powerful, impactful terms. The first few minutes of your presentation are crucial in terms of setting the tone and grabbing your audienceâs attention.
One way to do this is to start with a strong opening statement that tells your audience exactly what to expect from your presentation.
For example, you could start by saying something punchy and ambitious, like: âOur new product has the potential to revolutionize the way we do business.â This will immediately pique the interest of your audience and set the stage for the rest of your presentation.
3. Keep it concise
When it comes to presentations, less is almost always more. No one wants to sit through a long, drawn-out presentation â theyâll tune out before you even get to the good stuff.
The product presentation template used in the example above only includes five slides; thereâs no real need to go beyond that. The template is versatile enough to be used across many different types of audiences.
Get your point across in as few words as possible. Use short sentences and bullet points instead of long paragraphs and resist the urge to include too much information.
Remember, you can always provide more details later if necessary; for the core presentation, just focus on hitting the key points.
If needed, add an appendix that you can jump to depending on the audience. For example, you might have a marketing spend breakdown, engineering resourcing by team, or more elaboration on the detail of the product roadmap.
4. Engage with your audience
An effective presentation is not a one-way street; it should be interactive and engaging.
Donât just stand at the front of the room and lecture your audience. Instead, try to get them involved in what youâre saying. Ask questions, invite input from the group, and encourage discussion.
The more engaged your audience is, the more likely they are to remember what youâve said â and, hopefully, buy into it.
Giving an effective product presentation doesnât have to be difficult â it just takes a little planning and preparation.
By following these tips, you can be sure that your next product presentation goes off without a hitch!
Featured image source: IconScout
LogRocket generates product insights that lead to meaningful action
Get your teams on the same page â try LogRocket today.
Share this:
- Click to share on Twitter (Opens in new window)
- Click to share on Reddit (Opens in new window)
- Click to share on LinkedIn (Opens in new window)
- Click to share on Facebook (Opens in new window)
- #collaboration and communication
Stop guessing about your digital experience with LogRocket
Recent posts:.
Crafting a successful product launch strategy: Key tips and steps
A launch strategy builds anticipation, maximizes initial sales, and establishes a strong market presence early on.
Leader Spotlight: Having a bias for action, with Anish Chadda
Anish Chadda discusses the importance of having a âbias for actionâ â iterating quickly instead of focusing on creating a perfect prototype.
DSDM: The dynamic systems development method
The dynamic system development method (DSDM) was first released in 1994 as a software development method to provide some discipline to RAD.
Leader Spotlight: Enabling a vision-led product mindset, with David Krell
David Krell, VP of Product at Going, talks about the fallacy that PMs have to be in a position of authority to do vision-led work.
Leave a Reply Cancel reply
Make a Product Launch Presentation (+ Examples & Templates)
Master how to make a product launch presentation with our guide. Explore examples usable as templates to outshine competitors and captivate your audience.
9 minute read
helped business professionals at:
Short answer
What makes an effective product launch presentation?
An effective product launch presentation captivates with a clear value proposition, engages with compelling storytelling, and persuades with data-driven results.
It's visually appealing, audience-focused, and concludes with a strong call-to-action, setting the stage for market success.
Most new products fail - does yours have what it takes to succeed?
Think about this: every year, over 30,000 new products try to make their mark, yet 95% of them don't catch on.
Most new products fail to launch because they fail to grab attention with a compelling product launch presentation.
In a sea of competition, only the most compelling, clear, and persuasive presentations manage to break through the noise.
So, how do you make sure your product doesn't become just another statistic?
In this blog post, I’ll walk you through real, actionable strategies and examples to make your product launch presentation a hit.
Let’s get started!
What is the purpose of a product launch presentation?
Capture attention: Immediately engage your audience with a striking introduction that makes them want to learn more.
Highlight value: Directly address how your product solves a specific problem or fulfills a need, making it indispensable to your audience.
Drive action: Motivate your audience to take the next step, be it purchasing, subscribing, or sharing, by presenting a clear and compelling call to action.
How to structure a product launch presentation?
Introduction: Begin with an impactful opening that immediately captures interest. Use a compelling question, a relatable problem, or a striking statistic to draw your audience in and set the tone for what’s to come.
Problem statement: Articulate the specific problem or need your product addresses. This is where you connect with your audience by highlighting a universal challenge they face.
Solution presentation: Unveil your product as the solution to the problem identified. Detail its features and benefits, emphasizing how it offers a practical and innovative solution.
Market analysis: Provide an overview of the current market landscape. This includes trends, consumer behavior, and market needs, establishing the context in which your product enters the market.
Competitive analysis: Dive into how your product stands out from the competition. Discuss your product’s unique selling points (USPs) and how these differences position it as a superior choice.
Customer testimonials or case studies: Share success stories or endorsements from early users or beta testers. Real-world examples add credibility and illustrate the tangible impact of your product.
Pricing and packages: Provide clear, straightforward information about pricing and any packages or deals. Make it easy for your audience to understand what they're getting.
Marketing strategy: Before you call your audience to action, outline your marketing strategy. This shows how you plan to support the product post-launch, reassuring your audience of its longevity and value.
Call to Action (CTA): Conclude with a compelling CTA. Direct your audience towards a specific action, whether it’s making a purchase, signing up for a demo, or following your brand for more updates.
Interactive product launch presentation templates
Starting from scratch on a product launch presentation can feel like a huge task, especially when so much depends on this one moment.
Interactive product launch presentation templates offer a structured starting point. They come packed with features that are optimized to engage and guide your audience through the story of your product.
Grab one and create your best deck yet.
What does a product launch presentation look like?
A product launch presentation is a dynamic and interactive deck that captivates your audience, making them feel like active participants rather than passive listeners. It does more than just share information; it creates an experience.
Here’s what a modern product launch presentation looks like:
What makes a successful product launch presentation?
Engaging storytelling: It starts with a story that resonates. This narrative weaves through the entire presentation, making the problem, solution, and benefits of your product felt on a personal level.
Visual impact: High-quality images, embedded videos, and data visualization components bring your product and its benefits to life. These elements work together to create a visual story that complements your spoken words.
Interactivity : Interactive elements like narrated design, surveys, and clickable demos involve the audience, transforming your presentation into a two-way conversation.
Strong Call to Action: The presentation ends with a clear and compelling call to action. Whether it's signing up for a trial, making a purchase, or simply learning more, the CTA is direct and easy for the audience to follow.
How to make a product launch presentation?
In a world where the majority of new products struggle to make an impact, your presentation is the golden ticket to standing out. Let's explore how to craft a product launch presentation that not only showcases your product but also makes it irresistible.
1) Know your audience
Understanding your audience is the cornerstone of a successful presentation. Dive deep into their world—what challenges do your ideal customers face? What solutions have they tried and found wanting?
Personalizing your presentation to address these specific concerns makes your audience feel seen and valued, significantly boosting the relevance and impact of your message.
2) Define your presentation goals
Clarity in your presentation's purpose is crucial. Are you aiming to ignite interest, drive pre-orders, or secure investment?
This goal will dictate your presentation's structure, content, and call to action. It acts as a guiding light, ensuring every element of your presentation is aligned with achieving this objective.
3) Start with a bang
Your first words are your first impression. Start with something that sticks—a startling statistic, a compelling story, a question that piques curiosity, or a bold statement that challenges conventional wisdom.
For example:
"In a world where every second counts, we've found a way to give you hours back."
piques curiosity and positions your product as a revolutionary solution from the outset.
4) Highlight the problem
David Ogilvy's insight, “More often new products fail because they are not new enough,” underscores the importance of highlighting a genuine problem.
Make your audience feel the pinch of the issue your product resolves, making your solution not just wanted, but needed.
Illuminate the problem your product solves in a way that your audience can feel the pain. This creates a context for your product's introduction and underscores its necessity. Remember, the more relatable the problem, the more desirable the solution.
It's about striking a balance—your product shouldn't be so ahead of its time that it's alien, nor should it be so familiar that it fails to excite.
Here's a great example of a problem slide:
5) Unveil the solution
When introducing your product, clarity and simplicity are key. Explain how it addresses the problem you've outlined, focusing on features that translate directly into benefits.
This is where your product moves from being a concept to a tangible solution in the minds of your audience.
6) Highlight the benefits
Features tell, but benefits sell. Articulate how your product enriches or simplifies life for your customer. Whether it's saving time, reducing costs, or enhancing well-being, benefits that resonate on an emotional level are incredibly compelling.
Here's a great example of solution and benefits slides:
7) Conduct solid research
Akio Morita once famously said:
“We don’t believe in market research for a new product unknown to the public. So we never do any.”
While this may have worked for Sony, today's market demands solid research. Understanding your market, competition, and consumer behavior is non-negotiable for crafting a presentation that hits home.
Here's a great market research slide:
8) Incorporate interactive elements
Enhancing your presentation with interactive elements can transform a standard pitch into an engaging, memorable experience.
For instance, embedding interactive charts allows your audience to explore data points relevant to your product's success in real-time.
Interactive timelines can illustrate your product's development journey or future roadmap in a visually dynamic way, inviting the audience to engage with your content at their own pace.
Additionally, incorporating clickable sections within your presentation can lead viewers to more detailed information, videos, or testimonials, enriching their understanding and appreciation of your product without overwhelming them with information all at once.
These interactive elements keep your audience engaged and provide a deeper, more personalized exploration of what your product has to offer.
Here's a great example of an interactive slide:
9) Demonstrate your product in action
A live demo or a well-crafted video demonstration can be incredibly persuasive. It offers proof of concept and allows your audience to see your product in action. This tangible experience can be the push your audience needs to move from interest to action.
10) Personalize your presentation
Personalization can significantly increase the impact of your presentation.
Tailoring content to reflect your audience's specific industry, interests, or challenges shows that you understand and care about their unique needs, making your product more relevant and appealing.
Here's how you can easily personalize your presentation using Storydoc:
11) Provide social proof
Incorporating social proof lends credibility to your product. It's the difference between taking your word for it and seeing evidence of your product's impact. This builds trust and can significantly influence decision-making.
For new products, traditional forms of social proof like user testimonials may not be readily available. However, you can leverage beta tester feedback, expert endorsements, or pilot study results as powerful forms of social proof.
By using influencer search tools you can engage with industry influencers to review your product or secure a seal of approval from a reputable authority within your field. This can also serve as compelling evidence of your product's value and effectiveness.
Even highlighting the number of pre-orders or waitlist signups can act as social proof, showcasing demand and anticipation for your product.
Example of a social proof slide:
12) Present your marketing strategy
When it comes to your product launch presentation, unveiling your marketing strategy is like showing the roadmap of how you plan to introduce your product to the world.
It's not just about the product itself but how you're going to make sure it reaches the right people, in the right way, at the right time.
This part of your presentation should clearly outline the channels you'll use, whether it's social media, email marketing, influencer partnerships, or traditional advertising.
Explain how each channel fits into your overall strategy and the role it plays in engaging your target audience. This is your chance to show that you've not only created a great product but that you also have a solid plan to ensure it's a success.
Here's a great example of a marketing strategy slide:
13) Create a compelling call to action
Your conclusion should be a clear, compelling invitation to take the next step—whether that's to learn more, sign up, or make a purchase. Make this action as simple and straightforward as possible, removing any barriers to engagement.
Here's a great example of a CTA slide:
Winning product launch presentation examples
When it comes to product launches, standing out is everything. A successful presentation goes beyond facts and figures; it captivates, convinces, and converts.
Let's dive into some product launch presentation examples that do just that, leveraging interactivity to outshine the competition.
Product launch proposal
This deck showcases how interactivity can elevate a product launch presentation from good to great, engaging the audience in a way that traditional slides simply can't match.
What makes this product launch presentation great:
Engaging and interactive: The presentation uses an interactive format, inviting the audience to actively participate in the journey of discovering the product.
Clear value proposition: It effectively communicates the unique selling points of the headphones, such as advanced noise cancellation and intuitive controls, making it clear why they set a new standard in audio excellence.
Compelling narrative: The presentation tells a story of innovation and passion, from the problem statement to the solution, and wraps up with a vision for the future, making it memorable and impactful.
Light mode product newsletter
This feature launch within the light mode product newsletter is a game-changer for businesses looking to deepen engagement and track the effectiveness of their communications.
Personalization using dynamic variables: It introduces the ability to personalize using dynamic variables. This means businesses can now tailor their messages to each recipient, making communications more relevant and engaging.
Access to analytics panel: With the panel, businesses gain real-time insights into how readers are interacting with their newsletters. It tracks opens, clicks, and engagement time on each slide, providing valuable data to optimize future decks.
Clickable links: You can incorporate clickable links throughout the presentation. These links offer the audience the opportunity to explore additional information, access detailed resources, or even sign up for product demos.
SaaS product demonstration presentation
This product demonstration presentation effectively communicates the value of the company’s solution, making a strong case for why businesses should consider their platform to revolutionize their operations.
Clean design: The presentation leverages a clean design with ample white space, making it easy for viewers to focus on key information without feeling overwhelmed.
The option to embed videos: The option to embed a product demo video directly into the deck allows potential customers to see the product in action within the context of the presentation.
Clear pricing package overview: The presentation includes a clear overview of pricing packages, making it easy for potential customers to understand their options and make informed decisions.
Physical product demo presentation
This product launch presentation aims to bridge the gap between traditional business processes and modern efficiency, highlighting a physical product's role in streamlining workflows and enhancing productivity.
Option to extract branding from a website: One of the standout features is the ability to extract branding elements directly from a website, ensuring that the presentation is consistent with the company's branding.
Access to analytics panel: The presentation includes access to an analytics panel that provides insights into how viewers are interacting with the deck.
Option to edit details post-send: This presentation allows for the editing of details even after it has been sent. This ensures that the information remains up-to-date, reflecting any changes in the product, pricing, or other critical details.
Software demo presentation
Through a detailed walkthrough of the software's capabilities, this presentation aims to illustrate the seamless integration of tasks, the automation of workflows, and the facilitation of real-time collaboration, all designed to optimize performance and eliminate inefficiency.
Option to embed links to case studies: This feature allows viewers to explore in-depth examples of how your software has been successfully implemented in various businesses, providing tangible evidence of its effectiveness and versatility.
CRM integrations: The presentation leverages CRM integrations, enabling it to pull live data directly into the deck.
Responsive design: The presentation is designed with responsiveness in mind, ensuring that it looks and functions flawlessly across a variety of devices and screen sizes.
ERP software demo presentation
This product launch presentation is designed to showcase how the offered solution can revolutionize business operations by integrating various processes into a single, efficient system.
It aims to demonstrate the software's ability to streamline workflows, enhance collaboration, and significantly improve operational efficiency across the board.
Quirky design: The presentation employs a quirky and engaging design that mirrors the dynamic and multifaceted nature of the ERP industry.
Use of grayed-out content to direct attention: Strategic use of grayed-out content effectively directs viewers' attention to the most critical information, ensuring that key features and benefits of the ERP software are highlighted.
Logo placeholders: The presentation includes customizable logo placeholders, empowered by a logo finder feature, allowing for seamless integration of your or partner branding directly into the presentation.
Modern product launch
This product launch presentation introduces a groundbreaking solution designed to revolutionize how companies operate. It promises to streamline operations and boost efficiency through innovative features tailored for the digital era.
Interactive approach: Using an interactive platform, the presentation engages the audience directly, making the exploration of the product an immersive experience.
Clear solution to a common problem: It effectively communicates how the product addresses the pressing needs of businesses looking to enhance collaboration and automate processes in a rapidly evolving corporate landscape.
Visionary and inspirational message: The presentation focuses on the product's features but also shares a compelling vision for the future, emphasizing the transformative impact on businesses and the industry as a whole.
Light mode product launch
This approach to the product launch educates the audience about the product's capabilities and gets them excited about the potential for transformation in their own operations.
User-centric design: The presentation emphasizes the product's user-friendly interface, showcasing how it simplifies complex processes for everyday users, making technology accessible to all levels of technical expertise.
Direct address of business needs: The presentation zeroes in on the specific challenges faced by companies today, demonstrating how the product directly solves these issues with innovative technology.
Scalability and integration: It highlights the product's ability to scale with business growth and seamlessly integrate with existing systems, ensuring a smooth transition and long-term utility.
Dark mode product launch
This striking dark mode-themed presentation unveils a product designed to captivate and cater to modern businesses. This launch introduces a groundbreaking product with a keen eye on user experience and market demands.
Comprehensive market analysis: It dives deep into market trends, consumer behaviors, and competitive landscapes. It provides a detailed view of where the product fits within the current market and how it's poised to meet emerging needs.
Segmented marketing strategies: The content is organized into tabs, each detailing strategies tailored to different segments of their target audience. This ensures that potential customers receive personalized and relevant information.
Multiple smart CTAs: The presentation features various smart Call-to-Action (CTA) buttons, guiding viewers through a journey from initial interest to taking actionable steps.
Versatile product launch presentation
In a market flooded with standard pitches, this deck sets a new standard. By leveraging the latest in presentation technology, it crafts a narrative that's not only about a product but about inviting the audience into a new ecosystem of efficiency and innovation.
Use of grayed-out content: It uses grayed-out content to subtly direct viewers' attention to key areas. This visual technique ensures that the focus is on the most important information, enhancing the audience's retention.
Embeddable videos: It comes with the option to embed videos that can be played directly within the deck. This allows you to showcase your product in action, providing an immersive experience that text and static images cannot achieve.
Data visualization components: The deck incorporates advanced data visualization components, enabling the presentation of complex data in an intuitive and easily digestible format.
Modern product demo presentation
By incorporating interactive features, this modern product demo presentation effectively captures the audience's attention and guides them through a compelling narrative, from identifying with the problem to seeing the offered product as the ideal solution.
Clear value proposition: The presentation effectively communicates the company’s value proposition, outlining how their SaaS product can transform business operations.
Problem-solution framework: The presentation is structured around a clear problem-solution framework, making it easy for the audience to understand the context and need for the offered product.
Option to embed multiple smart CTAs: The presentation enhances interactivity by incorporating the option to embed multiple smart CTAs (Calls to Action). This makes readers more likely to take the desired next step after viewing the deck.
Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.
Found this post useful?
Subscribe to our monthly newsletter.
Get notified as more awesome content goes live.
(No spam, no ads, opt-out whenever)
You've just joined an elite group of people that make the top performing 1% of sales and marketing collateral.
Create your best product launch presentation to date.
Stop losing opportunities to ineffective presentations. Your new amazing deck is one click away!
Product Presentation Examples | 2024 Ultimate Guide
Ellie Tran ⢠07 April, 2024 ⢠24 min read
Are you looking for product launch presentation example? The headlines below are just a tiny part of what you can find in the media just a couple of days after these brands delivered their product presentation . They all made it a success.
- â Teslaâs next-gen Roadster stole the show from the electric truck â, Electrek .
- â Moz unveils Moz Group, new product ideas at MozCon â, PR Newswire .
- â 5 mind-boggling tech sneaks from Adobe Max 2020 â, Creative Bloq .
So, what did they do both on stage and behind the scenes? How did they do it? And how can you nail your own product presentation just like them?
If youâre looking for answers to these questions, youâre in the right place. Take a look at the full guide for how to make a successful product presentation.
Ready to dive in? Letâs get started!
Table of Contents
What is a product presentation.
- Why Is It Important?
- 9 Things in the Outline
- 6 Steps to Host
In A Few WordsâŚ
Frequently asked questions, tips from ahaslides.
- Marketing presentation
- Business presentation
Start in seconds.
Get free templates for your next interactive presentation. Sign up for free and take what you want from the template library!
A product presentation is a presentation you use to introduce your companyâs new or renovated product, or a newly developed feature, for people to get to know more about it.
In this type of presentation , youâll take your audience through what it is, how it works, and how it helps solve their problems.
For example, the Tinder pitch deck and Teslaâs Roadster launch are both fascinating product presentations used in different ways. The former presented their product idea and the latter unveiled their final product .
So, who will you present for? As you can do this kind of presentation at different stages while developing your product, there are some common groups of audience:
- Board of directors, shareholders/investors â To this group, typically youâll pitch a new idea to ask for approval before the whole team starts working on it.
- Colleagues â You can show a trial or beta version of the new product to other members of your company and collect their feedback .
- The public, potential & current customers â This can be a product launch, which shows your target audience everything they need to know about the product.
The person in charge of presenting is actually quite flexible and not necessarily the same one or role in every situation. That could be a product manager, a business analyst, a sales/customer success manager or even the CEO. At times, more than one person can be hosting this product presentation.
Why Is Product Presentation Examples Important?
A product presentation gives your audience a closer look at and deeper understanding of the product, how it works and what values it can bring. Here are some more benefits that this presentation can offer you:
- Raise awareness and grab more attention â By hosting an event like this, more people will know about your company and product. For example, Adobe hosts MAX (a creativity conference to announce innovations) in the same format every year, which helps to build the hype around their products.
- Stand out in the cutthroat market â Having great products isnât enough as your company is in a tight race against other competitors. A product presentation helps set you apart from them.
- Leave a deeper impression on your potential customers â Give them another reason to remember your product. Maybe when theyâre on the go and see something similar to what youâve presented, it would ring a bell for them.
- A source for external PR â Ever noticed how Moz dominates the media coverage after their annual professional âmarketing campâ MozCon? CEO at the WhenIPost guest posting agency says: âYou can get the source of external PR (but to a lesser extent, of course) by building better relationships with the press, your potential and current customers as well as other stakeholders.â
- Boost sales and revenue â When more people have the chance to know about your products, it can bring you more customers, which also means more revenue.
9 Things in a Product Presentation Outline
To put it simply, a product presentation often involves a talk and slideshows (with visual aids like videos and images) to describe the features, benefits, market fit, and other relevant details of your product.
Letâs take a quick tour of a typical product presentation đ
- Introduction
- Company Information
- Product Information
- Benefits of the Product
- Positioning Map
- Examples and Testimonials
- Call to Action
#1 â Introduction
An introduction is the first impression people have of your product presentation, thatâs why you should start strong and show people what they can expect to hear.
Itâs never easy to blow the audienceâs mind with an introduction ( but you still can) . So at least, try to get the ball rolling with something clear and simple, like introducing yourself in a friendly, natural and personal way ( hereâs how ). A great start can boost your confidence to nail the rest of your presentation.
If you want to make this product presentation super-duper clear, you can give your audience a preview of what theyâre going to see. This way, they will know how to follow better and not miss any important points.
#3 â Company Information
Again, you donât need this part in every one of your product presentations, but itâs best to give the newcomers an overview of your company. This is so they can know a bit about your team, the field your company is working in or your mission before digging deeper into the product.
#4 â Product Introduction
The star of the show is here đ Itâs the main and most important section of your product presentation. In this part, you need to present and highlight your product in a way that wows the whole crowd.
There are many approaches when it comes to introducing your product to the crowd, but one of the most common and effective is the problem-solution method .
As your team has invested massive amounts of time in developing your product to meet the marketâs demands, itâs essential to prove to your audience that this product can solve their problems.
Do some research, discover your customersâ pain points, list out some potential consequences and here comes a hero to the rescue 𦸠Emphasise that your product can do wonders for the situation and make it shine bright like a diamond, just like how Tinder did in their pitch deck many years ago.
You might give other approaches a try when presenting your product. Talking about its strengths and opportunities, which can be taken out from the familiar SWOT analysis , probably works well too.
Or you can answer the 5W1H questions to tell your customers all the basics of it. Try using a starbursting diagram , an illustration of these questions, to help you delve more deeply into your product.
#5 â Benefits of the Product
What else can your product do, aside from solving that particular problem?
What values can it bring to your customers and the community?
Is it a game-changer?
How is it different from other decent similar products on the market?
After grabbing the audienceâs attention on your product, poke into all the good things that it can bring about. Itâs also vital to spotlight your productâs unique selling point to distinguish it from others. Your potential customers can then have a deeper understanding of what it can do for them and why they should use this product.
đ Check out: 21+ Icebreaker Games for Better Team Meeting Engagement | Updated in 2024
#6 â Positioning Map
A positioning map, which tells people the position of your product or service in the market compared to competitors, can help your company stand out in a product pitch. It also acts as a takeaway after laying out all the descriptions and benefits of your product and saves people from getting lost in loads of information.
If a positioning map doesnât fit your product, you can choose to present a perceptual map, which illustrates how the consumers perceive your product or service.
In both of these maps, your brand or product is rated based on 2 criteria (or variables). It can be quality, price, features, safety, reliability and so on, depending on the type of product and the field itâs in.
#7 â Real-Life Product launch Presentation Examples and Testimonials
Everything youâve said to your audience so far can sound like theories that go in one ear and out the other. Thatâs why there should always be a section of examples and testimonials to put the product in its real setting and etch it into the memories of your audience.
And if possible, let them see it in person or interact with the new product right away; itâll leave a lasting impression on them. To make it more engaging, you should use more visuals on your slides during this phase, such as pictures or videos of people using, reviewing the product or mentioning it on social media.
â We have some real-life examples for you too!
#8 â Call to Action
Your call to action is something you say to encourage people to do something . It actually depends on who your audience is and what you want to achieve. Not everyone writes it on their face or says something directly like â you should use it â to persuade people to purchase their product, right?
Of course, itâs still crucial to tell people what you expect them to do in a few short sentences.
#9 â Conclusion
Donât let all your effort from the beginning stop in the middle of nowhere. Reinforce your key points and end your product presentation with a quick recap or something memorable (in a positive way).
Quite a huge load of work. đľ Sit tight; weâll walk you through everything in the simplest way possible to get you prepared.
6 Steps to Host a Product Presentation
Now you get what should be included in your product presentation, itâs time to start making one. But from where? Should you jump right into the first part of the stuff we outlined above?
The outline is a roadmap for what you will say, not what you will do to prepare. When there are a lot of things that need to be done, it can easily get you into a mess. So, check out this step-by-step guide to keep yourself from feeling overwhelmed!
- Set your goals
- Define audience needs
- Make an outline & prepare your content
- Choose a presenting tool & design your presentation
- Anticipate questions & prepare the answers
- Practice, practice, practice
#1 â Set your goals
You can define your goals based on who your audience members are and the purposes of your product presentation. These two factors also are your background to establish the style youâre going for and the way you present everything.
To make your goals more clear and achievable, set them based on the SMART diagram.
For example , at AhaSlides, we have product presentations among our big team quite often. Letâs imagine weâre having another one real soon and we need to set a SMART goal.
Hereâs Chloe, our Business Analyst đŠâđť She wants to announce a recently developed feature to her colleagues.
Her audience is made up of colleagues who donât directly build the product, like the ones from the marketing and customer success teams. This means that theyâre not experts in data, coding or software engineering, etc.
You might think of a general goal, such as âeveryone understands thoroughly about the developed featureâ. But this is pretty vague and ambiguous, right?
Hereâs the SMART goal for this product presentation:
- S (Specific) â State what you want to achieve and how to do so in a clear and detailed way.
đŻ Ensure that marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and data charts.
- M (Measurable) â You need to know how to measure your goals afterwards. Numbers, figures or data can be of great help here.
đŻ Ensure that 100% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts (i.e. conversion rate, activation rate & daily active user).
- A (Attainable) â Your goal can be challenging, but donât make it impossible. It should encourage you and your team to try and achieve the goal, not put it totally out of reach.
đŻ Ensure that at least 80% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts.
- R (Relevant) â Have a look at the big picture and check whether what youâre planning on doing will hit your goals directly. Try to answer why you need these goals (or even the 5 whys ) to ensure everything is as relevant as possible.
đŻ Ensure that at least 80% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts. Because when these members know the feature well, they can make proper social media announcements and assist our customers better, which helps us build stronger relationships with customers.
- T (Time-bound) â There should be a deadline or a time frame to keep track of everything (and steer clear of any tiny bit of procrastination). When you finish this step, youâll have the ultimate goal:
đŻ Ensure that at least 80% of marketing & CS team members understand the feature and its values before the end of this week by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts. This way, they can further work with our customers and maintain customer loyalty.
A goal can get quite big and sometimes make you feel too much. Remember, you donât have to write down every part of your goal down; try and write it into one sentence and keep the remainder of it in mind.
You can also consider chunking down a long goal into smaller objectives to do one by one.
Check out: Use idea boards to brainstorm better for your next presentation!
#2 â Define audience needs
If you want your audience to stay focused and engaged in your presentation, you need to give them what they want to hear. Think about their expectations, what they need to know and what can keep them following your talk.
First thing first, you should discover their pain points via data, social media, research or any other reliable sources to have a solid background on the things you definitely need to mention in your product presentation.
In this step, you should sit down with your team and work together (maybe try a session with right brainstorm tool ) to develop more ideas. Even though only a few people will be presenting the product, all the team members will still prepare everything together and will need to be on the same page.
There are some questions you can ask to understand their needs:
- What are they like?
- Why are they here?
- What keeps them up at night?
- How can you solve their problems?
- What do you want them to do?
- See more questions here .
#3 â Make an outline & prepare your content
When you know what you should say, itâs time to draft the main points to have everything in hand. A careful and coherent outline helps you stay on track and avoid overlooking anything or going too deep into a particular part. With this, you can have better flow and a good sense of time management, which also means fewer chances to go off-topic or deliver a wordy, rambling speech.
After finishing your outline, go through each point and decide exactly what you want to show your audience in that section, including images, videos, props or even sounding and lighting arrangements, and prepare them. Make a checklist to ensure that you and your team wonât forget anything.
#4 â Choose a presenting tool & design your presentation
Talking is not enough on its own, especially in a product presentation. Thatâs why you should give the audience something to look at, and maybe interact with, in order to liven up the room.
With slide decks, itâs not that easy to create something aesthetically pleasing or to create content that is interactive for your audience. Many online tools offer you some help with the heavy lifting of making, designing and customising an appealing presentation.
You can have a look at AhaSlides to create a more creative product presentation compared to using traditional PowerPoint. Besides slides with your content, you can try adding interactive activities that your audience can join easily with just their phones. They can submit their responses to random team generator , live word clouds , online quiz , polls , brainstorming sessions, Q&As tool , spinner wheel and more.
đĄLooking for more Powerpoint product presentation templates or alternatives? Check them out in this article .
#5 â Anticipate questions & prepare the answers
Your participants, or maybe the press, can ask some questions during your Q&A session (if you have one) or sometime after that. It would be really awkward if you couldnât answer all questions related to the product that youâve created, so try your best to avoid that situation.
Itâs a good practice to put yourself in the audienceâs shoes and look at everything from their perspective. The whole team can imagine being the audience members in that pitch and predicting what the crowd will ask, and then finding the best way to answer those questions.
đ Check out: 180 Fun General Knowledge Quiz Questions and Answers [2024 Updated]
#6 â Practice, practice, practice
The old saying still rings true: practice makes perfect. Practice speaking and rehearse a few times before the event takes place to make sure that your presentation is smooth.
You can ask a few colleagues to be your first audience and collect their feedback to revise your content and polish your presentation skills. Remember to have at least one rehearsal with all your slideshows, effects, lighting and sound system too.
5 Product Presentation Examples
Many giant companies have delivered great product presentations throughout the years. Here are some great real-life success stories and the tips we can learn from them.
#1 â Samsung & the way they started the presentation
Imagine sitting in a dark room, staring at the space in front of your eyes and boom! The light, the sounds, and the visuals hit all your senses directly. Itâs loud, itâs eye-catching, and itâs satisfying. That is how Samsung made great use of video and visual effects to begin their Galaxy Note8 product presentation.
Alongside videos, there are many ways to start , like asking an intriguing question, telling a compelling story or using performance. If you canât come up with any of these, donât try too hard, just keep it short and sweet.
Takeaway: Start your presentation on a high note.
#2 â Tinder & how they laid out problems
As youâre presenting your product to âsellâ them to a cohort of people, itâs important to find out the thorns in their side.
Tinder, with their first pitch deck back in 2012 under the very first name Match Box, successfully pointed out a big pain point for their potential customers. Then they pledged that they could provide the perfect solution. Itâs simple, impressive and canât be any more entertaining.
Takeaway: Find the true problem, be the best solution and drive your points home!
#3 â Airbnb & how they let the numbers speak
Airbnb also used the problem-solution tactic in the pitch deck that granted this start-up a $600,000 investment a year after it first launched. A significant thing that you can notice is they used quite a lot of numbers in their presentation. They brought to the table a pitch that investors couldnât say no to, in which they let their data gain trust from the audience.
Takeaway: Remember to include data and make it big & bold.
#4 â Tesla & their Roadster appearance
Elon Musk might not be one of the best presenters out there, but he definitely knew how to wow the whole world and his audience during Teslaâs product presentation.
At the Roadster launch event, after a few seconds of impressive visuals and sounds, this new classy electric car appeared in style and took the stage to cheers from the crowd. There was nothing else on stage (except for Musk) and all eyes were on the new Roadster.
Takeaway: Give your product a lot of spotlights ( literally ) and make good use of effects.
#5 â Apple & the tagline for Macbook Air presentation in 2008
Thereâs something in the Air.
This was the first thing Steve Jobs said at MacWorld 2008. That simple sentence hinted at the Macbook Air and immediately caught everyoneâs attention.
Having a tagline reminds people of your productâs characteristics. You can say that tagline right at the beginning like Steve Jobs did, or let it appear a few times throughout the event.
Takeaway: Find a tagline or slogan that represents your brand and product.
Other Product Presentation Tips
đ¨ Stick to one slide theme â Make your slides uniform and follow your brand guidelines. Itâs a good way to promote your companyâs branding.
đľ Donât cram too much information on your slides â Keep things neat and clean, and donât put walls of text on your slide. You can try the 10/20/30 rule : have a maximum of 10 slides; maximum length of 20 minutes; have a minimum font size of 30.
đ Know your style and delivery â Your style, body language and tone of voice matter greatly. Steve Jobs and Tim Cook had different styles on stage, but they all nailed their Apple product presentations. Be yourself, everyone else is already taken!
đˇ Add more visual aids â Some pictures, videos or gifs can help you grab peopleâs attention. Make sure that your slides also focus on the visuals, rather than overfilling them with text and data.
đą Make it interactive â 68% of people said they remember interactive presentations longer. Engage with your audience and turn your presentation into a two-way conversation. Using an online tool with exciting interactivities could be another great idea to get your crowd pumped up.
Feeling snowed under with all the information in this article?
There are a lot of things to do when presenting your product, whether itâs in the form of an idea, a beta version or a ready-to-release one. Remember to highlight the most important benefits that it can bring and how it helps people solve their problems.
If you forget anything, head to the step-by-step guide or reread some key takeaways from the product presentation examples of behemoths like Tinder, Airbnb, Tesla, etc. and give yourself more motivation to make yours a massive success.
A product presentation is a presentation you use to introduce your companyâs new or renovated product, or a newly developed feature, for people to learn more about it.
Why product presentation is important?
Effectively product presentation helps to (1) raise awareness and grab more attention (2) Stand out in the cutthroat market (3) Leave a deeper impression on your potential customers (4) A source for external PR and (5) Boost sales and revenue
What a good product presentation should be?
A great product presentation blends between the presenterâs delivery of the information and the visuals that illustrate the product itself, to impress listeners, including investors, colleagues and public in general
A lifelong learner, a traveller and content creator eager to explore the best of both worlds: the real and virtual one full of interactive activities with AhaSlides.
Tips to Engage with Polls & Trivia
More from AhaSlides
Home Blog Business Product Presentation Guide: Archetype, How to Adapt it to your Product & Audience
Product Presentation Guide: Archetype, How to Adapt it to your Product & Audience
Excellent product presentations have a lasting effect on people. Not only does the audience go ahead and buy the product they saw, they feel a sense of accomplishment at owning or investing in such a great product.
The thing is, though, product presentations donât come easy for everyone. So, how to present a product?Thatâs why we want to share the adaptable product presentation archetype with you. Itâs a building model you can start with and adapt for your product and audience.
With this adaptable archetype, your product presentations will be easier to create, and youâll have more time and brain space to practice your speech and sell more products!
Letâs get started.
Table of Contents
- What is a Product Presentation?
Product Presentation FAQ
Defining the target audience for a product presentation, adaptable product presentation archetype, essential characteristics of a winning product presentation, what is a product presentation.
Product presentations are essential for business communication between product owners/creators and stakeholders. A perfect product presentation is a seamless combination of a set of slides and the speech to go with it.
Typically, a product presentation showcases a productâs key features, benefits, and advantages using persuasive and engaging communication techniques to generate interest and drive sales. Depending on the business setting, a presentation can be formal or informal, and some include visual aids, live product demonstrations, and other relevant multimedia resources.
We like categorizing business presentations into three categories; informative, persuasive, and supporting. The product presentation fits the persuasive category with a pinch of the informative.
Letâs quickly cover some of your most pressing product presentation questions.
What are product presentations good for?
A product presentationâs job is to inform, convince and convert. The product presentation archetype supports these three pillars regardless of the product or audience. In short, theyâre good for getting the word out and bringing in new clients.
Why do product presentations matter?
Communicating with stakeholders about new products and features is key to higher buy-in from the client base and richer brand equity. Stakeholders appreciate being kept in the loop about new products or features that interest them. The stronger your product presentations are, the more buy-in and loyalty your brand will achieve.
When do businesses use product presentations?
There are several occasions when you need a product presentation:
- When you launch a new product.
- When you want to share about a new feature or improvement.
- When you need approval or funding from shareholders for a new product or feature.
- When you want to sell an existing product to a potential or returning customer.
This article shows you how to create product presentations using an archetype adaptable for your product and audience. So itâs important to define what possible audiences a product presentation has.
There are three major audience types. Letâs look at each stakeholder group and their differences in your product presentation.
- Shareholders, investors, and board of directors : A product presentation to this audience is likely a pitch. It’s a product presentation that asks for approval and/or funding before work begins.
- Colleagues and coworkers: Hosting a product presentation for coworkers can be for beta testing a new product or sharing pre-launch priority access. These product presentationsâ objective is generally to collect initial feedback. You can include a survey as supporting material when hosting the presentation.
- The public, current, and potential customers: The public is your product presentation’s largest potential audience. Product presentations for this audience need an extra dose of relatability, storytelling, and personalized benefits. Pinpoint two customer personas and build the product presentation for them.
The dynamics of a product presentation can take many forms, but all of them will need a structure to build up from. Thatâs where the product presentation archetype comes in. As long as you follow this structure, you can create product presentations for any product and audience.
1. Introduction
Create a strong opening slide with an attention-grabbing hook. Set the scene for the rest of the presentation. Some tried and tested opening techniques to consider are:
- When starting your product presentation speech, introduce yourself with a link-back formula or stereotype analogy . Both need a good dose of storytelling to get right.
- Start your slide deck with a captivating visual. Visual metaphors are ideal for this technique. For a physical product, create a visual showing the product in an unexpected scenario.
- Start with a hook that piques their attention . For example, a relevant joke, a surprising statistic, a thought-provoking rhetorical question, or even with silence.
2. Pain Point: Problem or Need
Identify the pain point relevant to your audience. Is it a problem or a need? Explain the issue by sharing data, facts, statistics, anecdotes, or stories to illustrate the pain point.
- In a product presentation slide deck , use an infographic slide to list the pain points visually using icons or visual metaphors.
- Create a story using customer personas and possible problems your product can solve. Use the story to create an animation or live-action footage to which the viewer can relate.
- If the problem or need your product solves isnât obvious, use the iceberg model to place the problem or need under the water’s surface. Explain how that unseen problem or need affects the obviousâwhatâs above water level.
3. Product = Solution
Frame your product as the solution to the pain point. Explain how it fulfills the need you presented in the previous section. Provide relevant evidence like case studies and user testing. Describe the product features tying them into the problem they solve.
- When your product is new, you wonât have testimonials or case studies from real customers, but you can add in-company user and beta testing.
- For products that compete with others in the same industry, use comparison slides or charts to show how your product differs and stands out.
- When using animation or live-action video , continue from the previous slide and introduce the product into the scenario. Show how the product solves the problem.
- Hint at how not using your product to solve the problem can ultimately cost the customer more money trying to solve the problem differently. Show them the cost of ânot buyingâ with real examples.
4. Personalized Benefits
Specify the benefits your product has for your audience. Tailor the explanations and stories for your target stakeholder audience. Use sales presentation techniques to emphasize further how your productâs benefits are directly related to the audience.
- For potential customers , use visuals and data to emphasize how your product will solve their problems and improve their lives.
- For returning customers , tap into how the product will make them feel. Since it solves a need, it frees up their time to enjoy or improve life. All while having your product in their trusty product stack.
- Also, for returning customers, use the opportunity to increase brand loyalty. For example, show how a new physical product complements a product they already have from the same brand or how a new digital product will improve their existing version with updates and improved plugins to optimize the software.
- If presenting to investors , highlight revenue projections, market potential, and competitive advantages. Use data visualizations that emphasize the big numbers, show trends discovered in market research, and ideal positioning.
- When presenting to partners, show how continued collaboration can lead to the productâs success. Offer ideas for ambassadors, influencers, and beta testers to share and expand the productâs reach.
- Use the selling technique called âthe cost of doing nothingâ and show the potential customer how they will end up spending more money or wasting more time by not buying your product.
5. Product Demonstration
If feasible, include a product demonstration in the presentation.
Make its importance in the presentation short and to the point. Use the Pain Point / Solution angle for the demo, showing exactly how the product fills a need. Highlight key features, effectiveness, and usability, for example, when you create a video or record a screencast. Here are some examples:
- Create a video for a physical product .
- Record a screencast for a digital product.
- In a hybrid or in-person presentation, conduct a product demo with the actual physical product and record and project closeups on the presentation screen.
- For products like machinery parts or large-scale products that canât be brought on stage, add photos or a 3D rendition of the product to a slide.
Imagine, for example, a product presentation demo video for an electric kettle. At first, we thought it sounded boring. Still, with some imagination, a simple product can be demonstrated uniquely using exciting camera angles and animation, highlighting the features and their comparable efficiencies.
How about a product demo for a digital product? A demonstration can be recorded and added to a presentation deck. But a much more efficient method is to do the demo on the spot, tailored to the audience and their questions. In a video call, simply share your screen and show the audience how to use the product, open the floor for questions, and demonstrate the answers.
6. Product Roadmap
Use a roadmap template to position the product in its current state. Overall, a product roadmap gives a birdâs eye view of the productâs lifecycle from ideation to launch. A product roadmap will differ in product presentations for investors and product presentations to the public consumer. Investors expect a product roadmap , whereas the regular consumer will not. That said, clients love seeing big brands creatively tell their origin story.
- Use a visual layout to show the steps along the road your product must pass through to become a reality.
- In a pitch product presentation , place the project at the start of the roadmap after ideation and prototypes or beta versions. On the other side of the productâs position, show whatâs coming up in the future; launch, production of a new version.
- As a product launch presentation , the location on the roadmap is at the finish line. Highlight how far your team has come to get to this point. Be proud and share that with the audience.
Closing a presentation is as vital as opening one, if not more. The closing is the last thing the audience sees or hears about your product; it must be memorable and have a lasting impact. Summarizing the key points of your presentation, as is generally suggested, isnât a make-or-break situation. This technique works fine for informative presentations but not for persuasive ones. Nothing worse than an excellent presentation ending with a summary and a low close.
Instead, you can close the presentation with a memorable quote or question. Use your product presentationâs closing to leave the ball in the audienceâs court. Inspire them to act and go ahead and buy the product youâre presenting. Finally, thank the audience for their time and attention and maybe open the stage to questions.
A presentationâs success depends on a solid foundation. The section isnât about the slides but what lies behind and beyond them. These characteristics are what make your product presentation effective and memorable.
Define a Clear Purpose, Objective, and Goal
A product presentation aims to share information about a product with an audience. Furthermore, each presentation has its own goal, objective, and purpose according to the nature of the product and the audience.
For example, a manufacturing company specializing in machine parts for medium-sized food manufacturers is releasing a modular conveyor belt system.
Their product presentation, to be hosted as a hybrid event for a group of new and existing customers, has these characteristics:
- Purpose: To create desire and interest in modular conveyor belts among potential customers and position the company as a leader in providing innovative and high-quality solutions for food manufacturing.
- Objective: To introduce the modular conveyor belts to potential customers and showcase the benefits of food manufacturing processes, all while building brand awareness with mid-size food businesses.
- Goal: To drive sales by convincing potential customers that modular conveyor belts are worth purchasing.
One of the things you can do to improve on this aspect in your presentations is to follow a SMART goals process before starting the product presentation.
Tell A Story
Storytelling can impart a relatable angle. For example, is there an origin story for this product? How did the idea arise? Use the productâs real story to tap into the audienceâs real issues.
Support the explanation for the problem/solution with a story about a personâor companyâtrying to solve a problem. Tie your product into the story as a solution. Use actual case studies as inspiration.
The creator of Raspberry Pi, the smallest working computer, created a video to sell their most inexpensive version, the $5 Raspberry Pi. He shot a video telling how it was tough to afford a computer and its parts when he was a young aspiring developer. He then ties that into how the viewer/customer probably has the same issue.
Finally, he introduces the $5 Raspberry Pi by holding it up next to two vintage keyboards that are huge in comparison. He used his personal story to build trust and visual comparison to drive the idea home.
Consider a Value Proposition with Proof
Your product presentation must have a strong value proposition with proof. This knowledge will drive the product presentation archetype to its highest power. Create a file or folder for your product with a document where you clearly define the value proposition. Try answering these questions:
- How will the product change the userâs life?
- What makes the product special and desirable?
- Why does the product matter?
Collect testimonials, case studies, and social media mentions in the folder. Include other documentation like brand values and brand vision. This folder will be the data center to fall back on when creating the slides in your product presentation.
Consider a Strategic but Natural Body Language
When hosting a product presentation, be conscious of your body language. Use body language to support your presentationâs story and connect with the people watching.
While presenting, always avoid these non-verbal mistakes:
- Hands in your pockets: Suggests a lack of transparency.
- Arms crossed close to body: Suggests fear and anxiety against the audience.
- Posture: Donât slouch your back unless you have any proven physical limitation. Otherwise, it transmits a lack of interest and an unprofessional look.
- Watching the clock: While being mindful about the remaining time in a product presentation is okay, looking at the clock while talking makes people uncomfortable.
Pay attention to how the audience reacts to your speech and slides. Make eye contact with the audience but only a little to not make them uncomfortable. Notice subconscious cues like tapping or looking away so you can reel them back in with a hook in your speech.
Make a Product Demo
You can have an OK product presentation without a product demonstration, but an excellent presentation will always have a demo. What demonstrations do that is so special, is show the audience exactly how the product will do what you say it can do. How to present a product with a Product Demo? Conducting a product demo removes any doubts the viewer might have after just listening to you about the product or seeing a few slides.
A product demo can also be mixed together with a case study. Letâs use the example of washing detergent that claims to take out all stains, even the toughest ones, out of white clothing and keep it white. Detergent brands create activations in places where there are lots of potential buyers, like in a mall. They set up a table where they invite regular people to try out the detergent by staining a crisp white shirt with difficult stains like chocolate, mud, or tomato sauce. They then wash the shirt with the detergent, showing how the stain comes out entirely.
Reaching an expert level at creating product presentations takes practice, but you will only keep improving with the proper foundation. Follow the structure archetype, apply the best practices, and youâre on your way to the top.
Use SlideModel templates with PowerPoint to create visually rich product presentations that bring in new leads, retain existing customers, and build brand equity over time. Make your product presentations a priority, and youâll see how sales improve.
Like this article? Please share
Business Presentations, Presentation Approaches Filed under Business
Related Articles
Filed under Business • May 17th, 2024
How to Make a Transition Plan Presentation
Make change procedures in your company a successful experience by implementing transition plan presentations. A detailed guide with PPT templates.
Filed under Business • April 22nd, 2024
Setting SMART Goals – A Complete Guide (with Examples + Free Templates)
This guide on SMART goals introduces the concept, explains the definition and its meaning, along the main benefits of using the criteria for a business.
Filed under Design • March 27th, 2024
How to Make a Presentation Graph
Detailed step-by-step instructions to master the art of how to make a presentation graph in PowerPoint and Google Slides. Check it out!
Leave a Reply
How to Create a Great Product Presentation
Visual presentations can be a powerful tool for communicating new information to multiple people. The slides engage audiences visually and offer plenty of opportunities to capture their attention and dazzle their senses. Itâs no wonder why product presentations are such a popular tool for pitching a new product.
Of course, knowing you need a product presentation is only half the battle. You or your team still have to design it. What makes a great product presentation, and how can you design an effective pitch deck?
Want to create a powerful and effective product presentation? Check out these 10 tips for designing a great product presentation:
1. Plan a powerful introduction
How do you plan to introduce yourself and your product? The first few seconds can make or break your product presentation as your audience either becomes enraptured with your topic or shifts its focus elsewhere. How will you engage your viewers and capture their attention? A powerful introduction is key to an efzzwefective presentation. Be sure to create an opening slide that is heavy on visual interaction and communicates a strong statement that leaves people yearning to learn more.
2. Keep everything on brand
A professional slide deck is one that stays on brand from start to finish. You donât have to spend hours poring over the intricate design details of a PowerPoint deck. Beautiful.ai users can personalize a theme for their entire presentations, customizing all the colors and typography with just a couple of clicks. Users can even add a custom logo to appear on slides, ensuring that the entire deck stays on brand. Beautiful.aiâs Team Plan users can even lock in the right logo and brand elements across the entire organization, guaranteeing that every deck is fully on brand.
3. Use a product roadmap
Product roadmaps are perfect for bringing a vision to life since they include the essential elements of a successful pitch: vision and strategy, goals and objectives, launch timelines and more. Beautiful.ai features a product roadmap template thatâs already professionally designed to be the perfect product presentation tool. The template can help users pitch new products to investors, visualize the trajectory of research and development, as well as inform and educate sales teams about up-and-coming products. The slides are already curated; users need only customize the appropriate content, and the presentation can be completed in just a few minutes.
4. Include a demo
Product presentations are designed to demonstrate how a brand can positively influence a buyer, investor or partner. Because most people prefer to see a product in action before making a major purchase, a demonstration video serves as an effective tool for promotion. By walking your audience through a productâs use, you can help viewers understand how your product is the solution to their problems. Itâs easy to integrate a product demonstration video using Beautiful.ai, as well as a variety of other PowerPoint-alternative presentation software tools.
5. Feature engaging images
Want to engage your audience and ensure it remembers your product presentation? Add visual elements to your slides. It only makes sense: Studies show people remember about 10% of what they hear after 72 hours, but they can remember 65% if visuals are added to the oral presentation. Itâs simple to add images like photos, icons and even infographics to presentations designed using Beautiful.ai. Not only do a plethora of Smart Slides feature eye-catching infographics like bar graphs, pie charts and scattergraphs, but the platform features a vast library with thousands of free stock photos, icons and even company logos.
6. Try a design sprint
A design sprint is a time-constrained process that uses design thinking to introduce a new product better. Through a design sprint, presentation designers can answer critical questions through design, prototyping and experimenting with new ideas over a five-day period. By participating in a design sprint , teams can reduce their risks when bringing a new product to market. While a design sprint can be very effective, many teams may be unsure exactly how to conduct one. Fortunately, Beautiful.ai features a design sprint presentation template to get users started. The customizable template includes everything needed for a design sprint, including the process steps and weekly deliverables.
7. Provide success stories
The proof is in the pudding, and audiences want to hear about examples of a productâs success. While itâs important to describe a productâs features and its benefits, itâs just as crucial to provide specific examples of the new product in action. Tell specific success stories to help cement the productâs value in the minds of your audience members. Even better, feature true success stories from real-life customers. Testimonials have been a tried and true sales tool for centuries, and they can be just as powerful when included in your product presentation slide deck.
8. Create a memorable close
Nobody wants to spend time designing an otherwise stellar presentation and lose their audience with a mundane close. Some speakers will close their product presentation with a call to action, but we recommend closing with a clincher â a final story, a compelling statistic or even an inspirational quote that will leave an audience thinking long after the last slide has concluded. Beautiful.ai users can choose from all sorts of different Smart Slide templates to serve as their closing slide , and add engaging images and even video to help keep an audience interested until the very end of the product presentation and beyond.
9. Delegate with deadlines
Collaboration can be key to designing a powerful product presentation, and the Beautiful.ai Teams Plan makes it easy to get the entire team involved and on task. Delegate different slides or portions of the slide deck to specific team members, then be sure and set deadlines to keep everyone on schedule. Thereâs no need to worry about scattered slides with the Beautiful.ai Team Plan . Keep everything in one place with our single, searchable library. Slides are instantly synced when changes are made, so everyone is always working on the most current version at all times.
10. Conduct a product reflection
Also known as a project retrospective, a product reflection helps teams dive deep into completed projects, assessing what worked and what could have been better. The process helps to inform future planning, but it has the potential to be a tedious task that gets left by the wayside once a product presentation is completed. By using Beautiful.aiâs project retrospective template, however, project managers can create an effective product reflection in half the time. The customizable template features all the necessary slides for a powerful retrospective including project inventory, time investment, feedback and wins. By using the project retrospective presentation template , teams can better understand where their efforts paid off and how they can improve future projects.
Samantha Pratt Lile
Samantha is an independent journalist, editor, blogger and content manager. Examples of her published work can be found at sites including the Huffington Post, Thrive Global, and Buzzfeed.
Recommended Articles
Team presentations: a guide to stitching a presentation from multiple team members' work, 25 creative topics for ai presentations, 10 presentation ideas for leadership teams and training, design sales presentations that show your value and close the deal.
< Go back to Login
Forgot Password
Please enter your registered email ID. You will receive an email message with instructions on how to reset your password.
Tips To Create A Powerful Product Presentation Plus Examples
Have you ever attended a product presentation that left you feeling underwhelmed and unimpressed? Maybe the speaker was dry and uninspiring, or the product itself didn’t seem all that exciting. Whatever the reason, a lackluster product presentation can be a real letdown.
But what if there was a better way? What if you could create a PowerPoint product presentation that wows your audience and leaves them eager to learn more?
This blog will share some inspiring product presentation examples to help you take your presentations to the next level.
We’ll also provide tips and tricks to help you create an informative and memorable product presentation.
What is a Product Presentation, and why itâs important?
Product presentations are an essential part of any business, as they help showcase the features and benefits of a product to potential customers or investors. A product presentation serves as a means of communication to showcase a product’s noteworthy attributes and advantages. It also exemplifies how the product addresses a specific problem or fulfills a particular requirement.
The importance of product presentations cannot be overstated, as they play a vital role in the success of a product launch or marketing campaign. Here are some reasons why product presentations are so important:
- Captures attention: A well-executed product presentation can capture the attention of potential customers and investors, making them more likely to remember your product and consider investing in it.
- Demonstrates value: A product presentation can effectively demonstrate the value of a product, highlighting how it can solve a particular problem or meet a specific need.
- Builds credibility: A professional and engaging product presentation can help build credibility for your product and brand, making customers more likely to trust and purchase from you.
- Increases sales: A presentation for a product can help increase sales by effectively communicating the features and benefits of a product and convincing potential customers that it is worth their investment.
- Differentiates from competitors: A well-designed presentation can differentiate your product from competitors in the market, highlighting what sets it apart and making it more attractive to potential customers.
Key Elements of a Product Presentation
When it comes to creating a successful new product presentation , there are several vital elements that you should include to ensure your message is clear and compelling. Let’s explore each of these elements in more detail:
Introduction
Your introduction should capture your audience’s attention and give them a reason to listen. Consider starting with a thought-provoking question, a startling statistic, or a personal anecdote related to the problem your product solves.
Company Overview
This is your chance to give your audience background information about your company , including your mission statement, history, and notable achievements. This helps build credibility and establish trust with your audience.
The Problem
Clearly define the problem that your product solves and why it’s crucial. Use real-world examples or statistics to help your audience understand the significance of the problem.
Product and Solution
This is the meat of your presentation, where you introduce your product and explain how it solves the problem you just defined. Use clear, concise language and visuals to demonstrate how your product works.
The Promise of Value or Benefits
Elucidate your product’s advantages and potential to enhance your customer’s life quality. Emphasize the distinctive characteristics that differentiate your product from rivals and justify why it’s a valuable investment.
Product Positioning
Describe the position of your product in the market and its comparison with similar products. Accentuate your unique selling proposition (USP) and justify why your product is the most suitable option for your intended audience.
Use Cases and Social Proof
Use real-world examples and case studies to demonstrate how your product has helped other customers. Incorporate endorsements or evaluations from contented customers to establish social proof and build trust.
Call-to-Action
End your presentation with a clear call to action, such as a website or phone number to contact for more information or to make a purchase. Simplify the process for your audience to proceed to the next step.
By including these key elements in your product presentation design , you’ll be well on your way to creating a compelling message that resonates with your audience. So, take the time to carefully craft each element and watch as your product presentation helps drive success for your business.
The 8 Steps Formula To Craft a Powerful Product Presentation
Are you ready to create a product presentation that genuinely captivates your audience and drives success for your business?Â
A robust product design presentation requires strategic planning, compelling content, and engaging PowerPoint graphics . In this section, we’ll walk you through the eight steps you must follow to create a presentation that showcases your product in the best possible light.Â
So, let’s dive in and explore the formula for crafting a robust product design presentation that leaves a lasting impression on your audience.
Start with a captivating introduction
Your introduction is your first impression of your audience , so it’s essential to make it count. Consider starting with a story, a surprising statistic, or a thought-provoking question related to your product.Â
This will aid in captivating your audience and pique their interest in what you have to communicate. You can also use your introduction to outline the key points you’ll cover in your presentation.
Stay on brand
Consistency is key in branding, and your product presentation should reflect your brand’s personality and values. Employ uniform branding components in your presentation, such as colors, fonts, and logos. This will strengthen your brand identity and render your presentation more memorable.
Leverage a product roadmap
A product roadmap can help you showcase your product’s features and benefits in a clear, organized way. Consider using a timeline template or flowchart to highlight critical milestones and show how your product has evolved.
Write promising content
Your content should focus on your product’s benefits rather than just its features. Use clear, concise language and emphasize the value your product can bring to your customers’ lives.Â
Clarify how your product resolves an issue or fulfills the necessities of your intended audience. You may also employ storytelling techniques to render your content more relatable and captivating.
Use engaging visuals
Visuals are a vital component of any product launch presentation . Utilize top-notch images, videos, and graphics to illustrate your ideas and maintain your audience’s interest.
Ensure your visuals are relevant to your content and support your key messages. In addition, you may use visual aids to separate the text and enhance the visual appeal of your presentation.
Showcase a demo
A live product demo can be a powerful way to showcase your product’s capabilities and build excitement. Consider showing your product in action to help your audience visualize how it works. Keep your demo concise and focused on the key features and benefits.
Share success stories
Use case studies or testimonials from satisfied customers to build social proof and establish credibility. This can assist in persuading your audience that your product is a valuable investment.
Use real examples relevant to your target audience and explain how your product helped solve a problem or achieve a goal.
End in an actionable way
Conclude your presentation with a distinct call to action, such as a website or phone number for further details or to make a purchase. Facilitate your audience in proceeding to the next step and converting them into customers.
You can also use your call to action to reinforce the key benefits of your product and remind your audience why they should choose your product over the competition.
Winning Product Presentation Examples That Convert and Sell
Product strategy deck powerpoint template.
This PowerPoint product strategy deck showcases the product strategy and gives a detailed insight into the customer, product, company, and competition, defining key success metrics and mapping your product vision with user personas, user journeys, and user stories. Product managers can use this deck to showcase their product strategy to senior management or investors.
New Product Presentation
This product presentation can be a great starting point for product managers to create polished and professional product presentations, giving the product an air of credibility and quality.Â
Such presentations help build trust with potential customers and make them more likely to purchase.Â
Product Features Presentation
This product presentation deck focuses on the product’s benefits. By highlighting the benefits, the presentation helps the senior management understand how the product will solve customersâ problems or meet their needs. It is crucial to map out product features with benefits to showcase how the product solves customer problems or meets their needs.
It also builds trust with the customer. The presentation shows that the company is transparent and trustworthy by providing accurate and detailed information about the product.
Collection of Product Roadmap templates
The product roadmap template helps demonstrate the product vision and the company’s plans. By showing the product’s development direction, the presentation helps stakeholders understand where it is headed and how it will evolve. This collection offers various ways of showing product roadmap for your product presentation.Â
Collection of Product Planning
Product Planning is a crucial part of product development. Use a product planning template to showcase a clear direction for the product. It helps to define the product’s goals, target market, and competitive landscape. This clarity can attract potential customers who want to know that the company has a clear plan for the product’s success.
It also illustrates the product development process and how the company plans to bring the product to market. Detailed planning helps build trust with potential customers by demonstrating the company’s well-thought-out product development plan.
Collection of Product Review
A product review template is one of the winning product presentation examples that convert and sell because they help to showcase the product’s features and benefits through the eyes of actual customers. By including customer reviews and testimonials in the product presentation, potential customers can see how others have used and benefited from the product.Â
This helps build trust and credibility with potential customers, increasing sales and conversions. Additionally, product review templates can help identify improvement areas and provide valuable feedback for the product development team.
Collection Of Product Performance
These winning product performance presentation examples are guaranteed to convert and sell by demonstrating the product’s performance in an eye-catching and engaging way.Â
Showcasing the product’s impressive performance can build trust and credibility with your audience, leading to increased sales and conversions.Â
Common mistakes to avoid while delivering a product presentation
Delivering a product presentation can be daunting, but it’s also a chance to exhibit your product and convince prospective customers to invest in it. However, several common mistakes can detract from the effectiveness of your presentation.
From failing to define your presentation goal to not scoping out the presentation venue ahead of time, we’ll cover everything you need to know to deliver a successful product presentation.
Not defining your presentation goal
One of the most prominent mistakes presenters make is not clearly defining the goal of their presentation. Before commencing the creation of your presentation, take some time to ponder on what you aim to accomplish.
Are you trying to persuade investors to fund your product?Â
Are you showcasing new features to existing customers?Â
Knowing your goal will help you structure your presentation and focus on the most critical points.
Not preparing enough for the presentation
A lack of preparation can lead to a lackluster presentation. Ensure you allocate ample time to prepare your content and practice your delivery . Practicing your presentation can also assist you in recognizing areas where modifications are required.
Not knowing who your audience is
Understanding your audience is critical to delivering an effective product launch presentation . Make sure you tailor your presentation to the interests and needs of your audience. Researching your audience beforehand can also help you anticipate their questions and concerns.
Not checking if the presentation file is working
Technical difficulties can be a significant distraction during a presentation. Make sure to test your presentation file on the equipment you’ll be using ahead of time to avoid any surprises.
Not scoping out the presentation venue ahead of time
Arriving at the presentation venue without knowing what to expect can add unnecessary stress to your presentation. Visit the venue beforehand to familiarize yourself with the space and equipment.
Too many animations
Although animations can enhance the visual appeal of your presentation, excessively using them can be disruptive. Ensure your animations are relevant to your content and don’t detract from your message. Remember that simplicity and clarity are vital to delivering an effective product presentation.
Wrapping It Up
A product presentation can make or break the success of your product launch. By implementing the key elements we discussed earlier and avoiding common mistakes, you can create a powerful presentation that will wow your audience and leaves a lasting impression.
Remember to maintain your brand image, employ captivating visuals, and exhibit your product’s unique value proposition. Also, do not hesitate to derive inspiration from the remarkable product presentation ideas we provided.
With these tips and a little creativity, you can deliver a presentation that will captivate your audience and drive sales for your product.
People Are Also Reading:
- The Ultimate Guide On 30 60 90 Day Plan For Managers
- 5 Steps To Successful Project Planning
- The Only Business Leadership Roadmap You Need In 2023
- 5+ Successful Case Study Presentation Examples
- How To Write An Effective Executive Summary?
Table Of Content
Related posts from the same category.
10 May, 2021 | SlideUpLift
Know These Product Management Practices To Thrive As A Product Manager
Product management is suddenly the in-thing today: many companies are starting to believe that taking a product-centric view of their processes, projects, and programs can create long-term benefits. Product Managers
29 Jan, 2024 | SlideUpLift
What Is A Product Roadmap? Guide To Creating A Product Roadmap
It's important to bring innovative features and products to market, focusing on the product and flawless execution. It can be challenging to decide what features to build next for a
22 May, 2020 | SlideUpLift
How to Create a Project Charter Presentation?
A project charter serves as the foundational document that officially initiates a project and grants authority to the project manager. This concise yet comprehensive document outlines the project's purpose, objectives,
15 Dec, 2023 | SlideUpLift
How to Create a Successful Project Presentation?
In any business, project managers need to be able to communicate a project strategy to clients effectively. It can bring in new, long-term clients to your agency if done correctly.
20 Oct, 2022 | SlideUpLift
How To Write An Executive Summary Plus Examples Templates
Nowadays, it is becoming challenging to grab the attention of business executives. With jam-packed schedules, quick decisions to make, and not much time to spare, the executives are always looking
24 Jan, 2024 | SlideUpLift
What Is A Project Roadmap? Here’s How To Create It!
For startups and businesses, delving into the specifics of project implementation can take an extraordinary amount of time. Typically, this results from inadequate project planning at the outset. It usually
6 Apr, 2023 | SlideUpLift
Sales Presentation Tips To Inspire Your Next Sales Pitch
Do you ever feel like your sales presentation isn't hitting the mark? You may stumble over your words, or you can't find the angle to make your offer irresistible. You
6 Mar, 2024 | SlideUpLift
Best Work Plan Templates For Easy Task Organization [With Examples]
A project's success depends on having a detailed task plan. How can you perform tasks without having a plan for them? You and your team can produce the ideal work
8 Jan, 2024 | SlideUpLift
How to Write an Action Plan? Templates & Action Plan ExamplesÂ
When going through the strategic planning process, many firms have wasted their time and money, and no meaningful changes or solutions have resulted. A badly thought out or implemented action
14 Oct, 2022 | SlideUpLift
How To Create Your Perfect Webinar Presentation
Webinars are becoming an increasingly important tool for businesses to connect directly with their customers â to educate and inform, maintain relationships and even build a brand. They're also excellent
Forgot Password?
Privacy Overview
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
- Scroll to top
How we create awesome product presentations.
Learn how to pitch your product with passion and persuasion . This is how we create awesome product presentations and how you can too.
As a Product Manager, youâve been deeply involved in the development of your product since it was just a twinkle in your eye. Youâve seen its initial prototypes, watched it stumble to take those first steps into early user testing, experienced the heartbreak of failures and the exhilaration of positive customer feedback. Surely, once the product is ready to fly the nest and get out into the market, all the hard work is done and you should be able to just watch it leave, like a proud parent?
Unfortunately, you canât rest just yet, youâd be missing one of the most important parts of your journey. Itâs time to present your baby to the world, like Rafiki proudly thrusting Simba over the edge of Pride Rock. Donât let all your weeks, months and years of hard work crumble to nothing out in the big, bad world due to a poorly-communicated product presentation.
By making sure your product presentation hits three key pillars of persuasion, youâre guaranteed to give your product the best start in life, setting it up for a successful future.
1. Lead with emotion in your product presentation
Tell a story.
Stories are the most powerful way of communicating information in your product presentation. They help to engage your audience on an emotional and intellectual level, which is far more powerful than just info-dumping lists of facts and figures. Even the most hard-nosed, data-driven audiences canât resist a good story.
The very nature of the product presentation is a prime storytelling opportunity. Youâre introducing something new, so you can craft a narrative of change. And thereâs bound to be a compelling story or two in the development of your product. Get your audience involved with your product emotionally by transferring the very purpose of its conception through story.
Implement a narrative structure with a clear beginning, middle and end. This way you can clearly demonstrate the difference your product will make. Begin by talking about the current state of affairs, introduce conflict by talking about problems that your customers face, then end by introducing a brighter vision of the future with your product as the solution.
Can I help you?
Just like all proud parents, you want to position your product as the hero of this tale. But your audience wants to know how this change is going to help the end-user and, in turn, improve their own lives. A great product is built to solve the problems of its customers, and developed to perfection because you know them intimately. Youâve talked to your customers, youâve listened to their feedback and their struggles. Youâve already done the hard work.
Donât forget about the real people who drove you to develop your product, when it comes to presenting it. If you know them so well, you should be able to craft a product presentation that tells the story from their point of view. Paint a picture of who they are to create an emotional connection with your audience. What are their goals, dreams, aspirations? Take your audience on a journey through the eyes of the customer and invoke the same emotions in your audience as your product does in them.
Find your why
Businesses donât generate loyalty based on what they do or how they do it. Selling through features just isnât enough, consumers want to buy from businesses that believe what they believe.
By moving the focus away from the features, benefits, facts and figures, and leading with customer-centric storytelling, you can connect with beliefs and emotions and change the buying behaviours of your audience. Instead of approaching your audience with the facts, try thinking about what they believe and what they really want, and show them how this aligns with your own beliefs and how you can get them to where they want to be.
âIf two products have the same features, the one that appeals to an emotional need will be chosen.â Nancy Duarte, Resonate
2. Support your product presentation with fact
Now that emotional storytelling has got them hooked, prove to your audience that this isnât fiction.
Real customer results
As a successful Product Manager, you know the importance of sourcing quality feedback when it comes to developing your product, ready for market. The ability to capture market feedback and translate it into a coherent vision is why youâre so good at what you do. Donât underestimate the impact of using this feedback early in your product presentation as well.
To paraphrase Jeff Bezos , nothing flattens a hierarchy like customer feedback. The audience may be willing to overlook your opinion, but they canât ignore the opinions of the people using the product.
Real-world examples of how your product is being used provide powerful storytelling opportunities. You can take advantage of them to demonstrate how itâs a better alternative to the competition and prove that it works.
Paint by numbers
We know you havenât got your product to market without accumulating reams and reams of data, relating to every feature, every prototype, every spin around the block. This quantitative information is an important part of any communication collateral that aims to persuade, presentations included. But how you choose to visualise your data is the difference between high-impact factual messaging, and lulling your audience into a deep slumber.
Numbers on their own are abstract and difficult to understand. They have little semantic meaning, so you can forget about pasting Excel sheets onto your slides. However, our brains can process and extract visual meaning at an astounding rate, so using graphics to represent data just makes sense. Bring your data to life with out-of-the-box visualisation, key stats, infographics and icons. Retention of data increases dramatically when people can âsee the numbersâ.
Keep it clear
You know this product inside out, and youâre proud to be representing your teamâs hard work in front of potential retailers. There are so many incredible features that you want to shout about, but donât let yourself get carried away. Just because youâre excited about each and every success, doesnât mean they will be. Instead, ask yourself âwhy should the audience care?â and strip away any messaging that doesnât pass the test.
In order to be persuaded, they first need to understand what youâre saying, and then they need to remember it. Firing out a hundred pieces of information a minute is not going to achieve either of these objectives. Keep your product presentation to one idea per slide, and allow time for each message to sink in before you move on.
Try to deliver each unit of information in the clearest and simplest way possible, even if youâre talking to experts. The less cognitive energy your audience needs to expel in order to understand, the better theyâll feel about your presentation. Donât make them work hard for it, because they wonât.
Your slide design can help here as well. Use minimal text set against powerful, relevant images that match the quality of your product. Maintain consistent use of colour throughout to reduce distractions and keep things uniform. Also, employ subtle animations and transitions to explain processes and help your information flow along naturally.
3. Build trust
Getting ahead of the game.
Persuasion starts before you even open your mouth. Credibility comes down to trust; both in the speaker and in the organisation. If you havenât established yourself as an authority, youâve lost before youâve even begun.
Modern-day influencers like Seth Godin and Neil Patel have spent years regularly putting out valuable content to establish this authority. Make sure youâre communicating your expertise to the world, outside of your presentations. Write articles, contribute to industry discussions, get your voice heard and show you know what youâre talking about.
Delivering credible product presentations is more than showing up on the day with a great set of slides.
But, of course, there is a lot you can do to establish credibility and trust when youâre stood in front of your audience.
Personal trust can be established in multiple ways, but it can also be hindered in multiple ways. So, how can you make your audience trust you? Itâs not just a case of telling an audience that you know what youâre talking about, and they should trust what you say. Itâs how well you convince them that youâre qualified to speak on the subject.
First, forget about selling. Think back to the last time you were buying a car or trialling a gym membership. Did you feel as though the sales representative really had your best interests at heart? Or were you just a means to hitting a sales target? If your audience smells desperation or selfish motivation in your pitch, they wonât believe that your product really is the answers to all their prayers, and all your credibility will disappear. Instead, remember your purpose and remember why youâre really there.
Present your credentials . This doesnât mean running through your entire CV or LinkedIn profile. Show that you are qualified, but donât brag. Expertise is more than just a list of achievements, you can communicate your confidence and authority through your actions. Your voice, gestures, expressions and movement all add to a complete communication of credibility.
Show your connection with others. Having the endorsement of other people or organisations that are established as trustworthy, will enhance your credibility in return. You can do this through awards and accreditations, as well as testimonials and case studies. Reinforce competence by letting other companies, that your audience already trusts, shout about their experience with you.
Deliver your product presentation with passion
Youâve developed your product with passion, so donât lose it when you stand in front of an audience. As the productâs owner, youâre closer to product than anyone else. Use the fact that you genuinely care about its success to your advantage and speak from the heart.
Audiences are extremely perceptive to authenticity. If they donât trust in your genuine belief in your product, they wonât trust anything else you have to say.
At Hype Presentations , we donât hire people who love PowerPoint. In fact, most of our team wonât have touched PowerPoint since school when they walk through the studio doors. We hire people who love a challenge and have the enthusiasm to find something they love about PowerPoint.
Thatâs the secret. Authentic, undeniable passion is what makes us experts in our field.
Whatever your product, focus on finding your unique angle, the story youâre passionate about, and speak to your audience, authentically, from this viewpoint.
Check youâve ticked all three boxes
By leading with stories that trigger an emotional response, backed up with easy-to-absorb data and facts, and communicated with credibility, youâre sure to paint your product in the best light and show your audience that their beliefs align with yours.
And if you only remember one thing from this article, let it be to find your passion within your presentation.
A product presentation example by Hype Presentations
Full product presentation case study
Recent Posts
- Posted by hypepresentations
How many slides should I have in my PowerPoint presentation?
When youâre planning out your next big presentation, it can be hard...
Mastering PowerPoint presentation design principles: An expert agency's guide.
In the realm of professional and educational presentations, PowerPoint stands out as...
Crafting a Powerful Product Presentation: A Comprehensive Guide
Featured In
Table of contents, how do you make a product presentation, what do you present in a product presentation, what is a good product presentation, best practices in presenting a new product, what are the benefits of presenting a product, how do you present a product to a customer, top 8 presentation software or apps:.
Introducing a new product or service can be a challenging task. That's where a product presentation comes in handy. It is an invaluable tool to present...
Introducing a new product or service can be a challenging task. That's where a product presentation comes in handy. It is an invaluable tool to present the product's key features and value proposition in a persuasive way. But how do you create an impactful product presentation?
Creating a product presentation involves a careful blend of content, design, and delivery strategy. Utilizing presentation templates can significantly ease the process. Many platforms, like PowerPoint and Google Slides, offer a wide array of presentation templates suitable for various industries and audiences.
Start your presentation with an attention-grabbing intro. This sets the stage for what's to come and immediately captures the audience's attention. Follow this with an outline of what will be covered in the presentation. Here, you may introduce the product manager or team members who will present various segments.
To create a compelling story around your product, focus on the pain points it solves. Showcasing a product roadmap, using infographics, graphs, or timelines, can be very effective. This visually communicates how your product has evolved and where it's heading.
Design plays a pivotal role in the presentation. A clean, professional look with easy-to-read fonts helps your key points stand out. Adhere to brand guidelines to ensure a consistent visual identity. Visual aids like pictures, videos, and diagrams can further enhance your presentation.
In a product presentation, you present all aspects of the product that are relevant to the potential customers or stakeholders. Begin with the product's features, emphasizing how they address customer needs. An effective way to build trust and authenticity is through testimonials and case studies, as they provide social proof of your product's benefits.
Pricing is another crucial aspect to address. Be transparent and elaborate on the value the customer receives for their investment. Include a clear call to action, telling your audience what you want them to do next.
A good product presentation effectively conveys the value of the product to the target audience. It tells a compelling story, keeping the audience engaged from start to finish. It's not just about the slides or pitch deck, but how the information is presented.
Use techniques like the 'Problem-Solution-Benefit' approach. Identify a problem (pain points), introduce your product as the solution, and highlight the benefits. This aligns your product with the audience's needs and wants.
Include social media mentions, user reviews, or notable achievements to bolster credibility. A great product presentation also leaves room for interaction, questions, and feedback, making the audience feel valued and engaged.
Let's assume you are launching a new fitness app. Begin by expressing the challenges faced by many in managing their fitness routines (the problem). Then, introduce your app as the solution. Show how its features simplify the fitness management process. Display some infographics or graphs to show how the app improves overall fitness over time.
Substantiate your claims with testimonials from beta testers or case studies from a pilot run. Discuss the pricing model, possibly comparing it with other similar apps. Finally, conclude with a call to action like 'Download now' or 'Start your free trial today.'
Presenting a product effectively can significantly increase its chances of success. It allows you to showcase the product's value proposition and benefits clearly, convincing potential customers of its worth. It is a great opportunity to clarify any doubts or misconceptions about the product, giving the sales team an edge.
It also helps set a positive first impression about the product and the company. A successful product presentation can generate buzz, heightening anticipation and leading to a successful product launch.
Presenting a product to a customer involves understanding their needs, tailoring your presentation to address those needs, and highlighting how your product fills that gap. Remember, your main points should revolve around the customer â not the product.
Stress on the product's benefits over features. Use simple, understandable language and avoid jargon. Where possible, offer a hands-on experience or a demo. Reinforce your claims with testimonials or case studies for a more powerful product presentation.
- PowerPoint: This Microsoft product is arguably the most widely used presentation software. It offers a vast range of templates and tools for creating professional presentations.
- Google Slides: A web-based presentation tool that allows real-time collaboration. Its integration with other Google services makes it highly convenient.
- Prezi: Prezi stands out with its zoomable canvas, enabling non-linear presentations. It's ideal for those looking to break away from the traditional slide-by-slide approach.
- Apple Keynote: Known for its clean, intuitive interface and high-quality templates, Keynote is the go-to for Apple users.
- Slidebean: Slidebean offers AI-powered presentation design. You provide the content, and the software takes care of the design.
- Visme: Visme stands out with its vast collection of images, icons, fonts, and templates. It also allows users to animate objects and data.
- Canva: Canva is an online design and publishing tool that offers a variety of presentation templates. It's known for its user-friendly interface and vast library of elements.
- Zoho Show: An online tool that supports real-time collaboration, integrates well with other Zoho apps and Google Drive, and allows importing presentations from other software.
Product presentations are crucial in introducing a product, communicating its benefits, and persuading the audience of its value. With careful planning, understanding of customer needs, and the right tools, you can craft a powerful product presentation that leaves a lasting impression.
Listen to Research Papers & Retain More
Everything to Know About Google Cloud Text to Speech API
Cliff Weitzman
Cliff Weitzman is a dyslexia advocate and the CEO and founder of Speechify, the #1 text-to-speech app in the world, totaling over 100,000 5-star reviews and ranking first place in the App Store for the News & Magazines category. In 2017, Weitzman was named to the Forbes 30 under 30 list for his work making the internet more accessible to people with learning disabilities. Cliff Weitzman has been featured in EdSurge, Inc., PC Mag, Entrepreneur, Mashable, among other leading outlets.
Root out friction in every digital experience, super-charge conversion rates, and optimize digital self-service
Uncover insights from any interaction, deliver AI-powered agent coaching, and reduce cost to serve
Increase revenue and loyalty with real-time insights and recommendations delivered to teams on the ground
Know how your people feel and empower managers to improve employee engagement, productivity, and retention
Take action in the moments that matter most along the employee journey and drive bottom line growth
Whatever theyâre are saying, wherever theyâre saying it, know exactly whatâs going on with your people
Get faster, richer insights with qual and quant tools that make powerful market research available to everyone
Run concept tests, pricing studies, prototyping + more with fast, powerful studies designed by UX research experts
Track your brand performance 24/7 and act quickly to respond to opportunities and challenges in your market
Explore the platform powering Experience Management
- Free Account
- For Digital
- For Customer Care
- For Human Resources
- For Researchers
- Financial Services
- All Industries
Popular Use Cases
- Customer Experience
- Employee Experience
- Net Promoter Score
- Voice of Customer
- Customer Success Hub
- Product Documentation
- Training & Certification
- XM Institute
- Popular Resources
- Customer Stories
- Artificial Intelligence
- Market Research
- Partnerships
- Marketplace
The annual gathering of the experience leaders at the worldâs iconic brands building breakthrough business results, live in Salt Lake City.
- English/AU & NZ
- EspaĂąol/Europa
- EspaĂąol/AmĂŠrica Latina
- PortuguĂŞs Brasileiro
- REQUEST DEMO
- Experience Management
Product Experience
- Product Presentation
See how ProductXM works
Product presentation: best practices & templates for success.
11 min read
As a product manager, itâs not enough to simply come up with a great product that you know will solve the problems of your customers or give the market something it hasnât seen before.
One of the key drivers to product success, is how the product is eventually presented to the market. Pitching your product correctly can make a success out of your hardwork. Pitching it wrong, however, can undo months (potentially years of hard work).
In this guide we take a look at the process of product presentation and outline why itâs important to your brandâs long-term success.
What is product presentation?
Product presentation is the process of bringing your product in front of your customers, whether itâs a new product, or an existing product with new features.
As the name suggests, it involves a presentation (product presentation slides) during which you take potential customers through the details of your product, including what it is, how it works, and how it helps to solve their problems.
A successful product presentation will ensure your potential customers know exactly why they should be interested in your new or updated product and can also help your sales team and marketing team with their plans for further product promotion.
Getting your product presentation right is a critical stage and there are several benefits you can generate with a powerful product presentation.
Free eBook: 2024 global market research trends report
Some of these benefits include:
A. Raise more product awareness
Giving a product presentation to potential buyers can generate far more awareness and draw attention to your product. Weâve all seen the slick product presentations by the likes of Apple that are treated as world events.
B. Help your product stand out
Whether youâre looking to entice existing customers with product updates, or establish credibility with new customers, a product presentation can help you stand out above the competition, which is particularly useful if youâre in a competitive or crowded market.
C. Reach a much larger audience
Weâve already mentioned how companies like Apple use product presentations in their marketing strategy. When Apple gives a product presentation or releases new features, it becomes a world-wide event generating interest not just from customers, but from the media.
Generating this wider media interest has many benefits and can create even more hype about your product among current customers and potential customers.
Getting your company name out in the media will help keep you front of mind when customers come to purchase – which is exactly where you want to be.
D. Generate more sales and revenue
Ultimately your product presentation is a sales presentation that sales teams can use to move buyers towards purchasing by demonstrating your product quality and providing specific product details directly to your audience.
What is the purpose of product presentation?
While product presentations can by used as sales presentations, they provide a specific purpose for product managers to help customers understand exactly why they should be interested in your product and what it can do for them.
It also provides an opportunity to be clear about what makes your product unique, but it also helps you tell the story of your product and help make a connection between the product and your customers.
Weâve all heard Simon Sinekâs âStart with Whyâ presentation, this is what your product presentation can do.
It can help customers understand why you do what you do, and provide specific examples of why your product solves their challenges.
Examples of effective product presentations
Effective product presentations can be different from company to company, but many follow the same template and will include many of the same elements.
The best product presentations will include details like:
1. Your company overview
Give customers some background and an idea of who you are as a company and why you do the things you do.
2. The problem you solve
Whether you solve a new problem or solve similar problems but in a better way, you need to be absolutely clear how you meet your customer needs and solve the problems in the market.
3. What the product is
This is your chance to outline all the benefits, features and other details of your latest product. The information you give here will help build trust with customers and increase the chances of them making a purchase.
4. Case studies
If you already developed social proof for your product with customers, then you should include details of this in your product presentation. If you can include testimonials or other instances to demonstrate how your product works, include them.
5. Call to action
Remember, your product presentation can work like a sales presentation (although it will be more focussed on the product and features than a sales presentation) so you should use a call to action to encourage customers to complete an action, like a purchase.
Here are a few examples of effective product presentations weâve seen:
Samsung galaxy note8.
Samsung made great use of visual aids and entertainment to introduce the new Samsung Galaxy Note8 in this product presentation. This goes to show that while you can be effective with a product powerpoint presentation, adding a bit of extra spark can set you apart:
AirBnBâs product presentation is a textbook example of a presentation template that hits all the main points of a great product presentation.
AirBnB keep their product presentation simple, outlining very clearly the problem they solve, where they see themselves positioned in the marketplace, and exactly how the product works.
They also include many figures for revenue, the key benefits they offer and clear use cases when their product would be used.
Tesla Roadster
Tesla is becoming as synonymous with brilliant product presentations as Apple and the presentation of the companyâs Roadster was a great example.
All the features were on full display and the audience were given the real sense they were looking at a genuine market disruptor.
Apple 2008 MacBook Air
Of course it wouldnât be right to have a guide about product presentation and not include the company that has revolutionised this product focussed sales pitch.
The MacBook Air product presentation tagline Thereâs something in the air makes sense completely in the brand guidelines of Apple too.
It creates a story around the product before diving into the details.
What not to do with your product presentation
Of course, while your product presentation slides can get your foot in the door with customers, they can just as easily end with the door slamming in your face if you get it wrong.
And thereâs plenty of examples of what you shouldnât do in a product presentation:
Ignore brand guidelines
Remember, you want customers to associate your brand along side your product so they think of both synonymously. If you prepare a product presentation that jumps around in styles and themes, youâll risk confusing customers.
Using too much information
Thereâs nothing worse than a product powerpoint presentation with big blocks of text that are hard to understand. Itâs not just powerpoint slides that can be a problem of course. While itâs important to give customers information in your product presentations, the key is to give them the relevant information.
Cramming in too much risks them losing the key points.
Having a boring presentation template
Weâve shown with AirBnBâs product presentation that a pdf format and a slide deck outlining the key product details, and a clear product roadmap make for an effective presentation.
That can work when you donât have a physical product.
But as weâve also seen with the likes of Apple, Tesla and Samsung, if you have a physical product, use it to your best advantage.
Make it all about you
This might sound counterintuitive when talking about your product, but the only reason customers are going to care about it is because they get something out of it. Be clear whatâs in it for them, and also try to include them in your product presentation. If you can engage your audience and make your product presentation more interactive thereâs a great chance it will stand out.
Product presentation templates
Your product presentation should be a reflection of your individual brand and product, but a product presentation template can help get you started, and there are plenty available:
Make product presentations easy with Qualtrics
Your product presentations can make or break years of work, but they donât have to be stressful to put together, especially with Qualtrics.
With our product dashboards , you have everything you need in one place.
Related resources
Product concept 12 min read, product feedback 14 min read, product metrics 17 min read, product launch 19 min read, product marketing 23 min read, product roadmap 16 min read, product analysis 13 min read, request demo.
Ready to learn more about Qualtrics?
By Industry
By integration, knowledge center, 10 steps to creating a powerful product presentation: how to convince customers to buy your product.
By Vivian M, January 30 2023
To sell your product, you need to create a powerful remote presentation that convinces customers to buy it. Many companies make the mistake of thinking that good products sell themselves. Unfortunately, this is not always the case. You need to be able to pitch your product and explain why it is the best option for your customers. In this blog post, we will discuss ten steps that will help you create a powerful product presentation.
What Is a Product Presentation?
A product presentation is a sales and marketing tool used to engage potential customers with a product or service. The Indeed Editorial Team explains that a âpresentation of products introduces customers to a new product that a company wants to offer.â Â Typically, a product presentation aims to increase interest in the product and create a desire to purchase it. Also, product presentations can take many forms, from in-person demonstrations to online video tours. Â A good product presentation should be clear, concise, and persuasive. It should give potential customers an overview of the productâs features and benefits and provide information about pricing and availability. Additionally, a product presentation should be engaging and memorable, leaving potential customers eager to learn more about the product. Â A well-crafted product presentation in todayâs competitive marketplace can make a substantial difference between winning a new business and losing out to the competition.
What Is the Difference Between a Product Presentation and a Sales Presentation?
Why Do You Need to Create Product Presentations?
Creating a Fantastic Product Presentation Step-by-Step
Here is our list of ten steps to creating a powerful product presentation to convince your customers to buy immediately.  Step 1: Determine Your Purpose  Before creating any presentation, itâs essential to identify a purpose. There are a few key questions you can ask yourself to determine the purpose of a product presentation.  First, what is the goal of the presentation? Are you trying to sell a product or simply introduce it to an audience?  Second, who is your target audience? Is the presentation geared towards potential customers, or is it for industry experts?  Third, what type of information will be presented? Is the focus on product features, or will there be an emphasis on customer testimonials?  Once you have answered these questions, you should understand the purpose of the product presentation. From there, you can start to develop a plan for how best to achieve your goal.  Step 2: Research Your Audience  If youâre giving a remote presentation on a product, itâs essential to research your audience in advance. This will help you tailor your pitch to their needs and ensure that youâre addressing any objections they might have.  One way to research your audience is to look at demographic information such as age, gender, location, and job title. You can also find out more about their interests and buying habits.  Another valuable way to research your audience is to use virtual reality technology. This can give you a realistic sense of who your audience is and their reaction to different types of presentations.  In addition, itâs advisable to research your buyer. Who are your buyers? Who will be the attendees of your presentation? To respond to these questions, you can monitor how they have previously engaged with the product.  By taking the time to research your audience, you can improve your chances of making a successful remote sale for your products.  Step 3: Outline Your Content  After researching your audience, it would be convenient for you to plan your content. Hence, itâs essential to consider the critical components of a product presentation.  This is the primary structure of a product presentation:
- Introduction
- Company overview
- Problem statement
- Product solution
- Value proposition
- Product positioning in the market
- Social proof
- Before the presentation, take some time to research the presenter and the product or service they will be presenting on. This will help you prepare questions or have meaningful conversations during the presentation.
- During the presentation, be sure to actively listen and take notes. You may also want to jot down any questions you have for the presenter.
- After the presentation, take some time to reach out to the presenter and thank them for their time. If you had any questions, be sure to follow up with them. You can also use this opportunity to connect with other attendees and exchange contact information. Â Here are 10 steps to making a good product presentation. Remember that your goal is always to convince customers to buy your product. By following these simple tips and using 3DFrame technology, you can create an engaging and persuasive product presentation that will help close more sales. Â If youâre curious to learn more about 3DFrame or our other solutions, donât hesitate to reach out. We would be happy to chat with you about how we can help improve your product presentations and drive even more sales for your business.
Want to Learn More?
Ask about Vection Technologiesâ solutions, professional services or anything else. We are ready to help.
Captivate your audience with stylish, professional presentations.
Design effective slide decks that help you make a lasting impression with {{adobe-indesign}}.
{{free-trial}} {{buy-now}}
Tell a visual story to create engaging presentations.
Stick to a visual theme., keep it simple., find the right tools for every job., incorporate video, audio, or animations..
Do more with tools from Adobe Creative Cloud.
Access other Creative Cloud tools that make InDesign an even more effective presentation maker.
Choose unique fonts.
Pick from over 17,000 high-quality fonts from Adobe Fonts to make your information organized and easy to read. User-friendly font styles make slides simpler to digest.
Start with Adobe Stock.
Find inspiration with Stock assets. Use Stock photos for stunning background images or transitional slides, and use Stock to find a presentation template as a basis for your custom design.
How to design a presentation from scratch.
With some creativity, and these simple steps, you can create a custom presentation with InDesign.
- Find the right page size. Whether youâre presenting a keynote on a massive screen or creating for mobile devices, start by selecting the dimensions youâll use for your presentation.
- Choose your background. Pick a striking background image that works with text overlay. The deckâs title can also become part of the background.
- Create paragraph styles. Create no more than three text styles so you can keep the title font, body font, and footnote font consistent throughout the presentation. Set paragraph styles to change font and size with a click of a button.
- Set up master pages. Create a few master pages to help ensure your presentation looks professional and well designed. Add image and text frames to the master pages so you can drop your content in later without having to overthink the layout.
- Add images and text. Drag and drop Photoshop (PSD) files, PDFs, Illustrator (AI) files, JPEGs, PNGs, or GIFs into the image frames. To add text, just copy and paste text files or select the Type tool from the toolbar and type directly into the text frame.
- Add page numbers. Insert page numbers to keep you and your audience on the same page. InDesign can automatically number the slides.
- Add finishing touches. From movies and sound clips to hyperlinks, cross references, and page transitions, youâve got plenty of interactive options to make your story more compelling.
- Export your slide deck. The final step is to export your presentation in a format that can be projected or distributed in any presentation program. Exporting as Adobe PDF (Interactive) lets you play or click through interactive content in real time during the presentation.
Discover more presentation design skills.
Explore these tutorials to start mastering design tools and techniques to help you create beautiful presentations with InDesign.
Create stylish layouts.
Learn how to design slide layouts with text and graphics that will effectively deliver information and impress your audience in projected or online presentations.
Learn how to design slide layouts
Keep it organized.
Enhance your slideshows with tables that clearly display information and can be adjusted to different sizes with ease.
Enhance your slideshows with tables
Make it interactive.
Bring animated videos, hyperlinks, slide transitions, and more into your slideshow with interactive presentations in PDF format.
Make interactive PDF presentations
Explore free presentation templates.
Add polish to your professional presentations with stylish templates.
Presentation templates
License for free
See all presentation templates
InDesign templates
See all InDesign templates
https://main--cc--adobecom.hlx.page/cc-shared/fragments/merch/products/indesign/merch-card/segment-blade
- {{adobe-cc}}
- {{adobe-indesign}}
- Presentation Design
7 Amazing Sales Presentation Examples (And How to Make Them Your Own)
7 Types of Slides to Include In Your Sales Presentation
Inside the mind of your prospect: change is hard, before-after-bridge: the only formula you need to create a persuasive sales presentation, facebook â how smiles and simplicity make you more memorable, contently â how to build a strong bridge, brick by brick, yesware â how to go above and beyond with your benefits, uber â how to cater your content for readers quick to scan, dealtap â how to use leading questions to your advantage, zuora â how to win over your prospects by feeding them dots, linkedin sales navigator â how to create excitement with color, how to make a sales pitch in 4 straightforward steps, 7 embarrassing pitfalls to avoid in your presentation, over to you.
A brilliant sales presentation has a number of things going for it.
Being product-centered isnât one of them. Or simply focusing on your sales pitch wonât do the trick.
So what can you do to make your offer compelling?
From different types of slides to persuasive techniques and visuals, weâve got you covered.
Below, we look at data-backed strategies, examples, and easy steps to build your own sales presentations in minutes.
- Title slide: Company name, topic, tagline
- The âBeforeâ picture: No more than three slides with relevant statistics and graphics.
- The âAfterâ picture: How life looks with your product. Use happy faces.
- Company introduction: Who you are and what you do (as it applies to them).
- The âBridgeâ slide: Short outcome statements with icons in circles.
- Social proof slides: Customer logos with the mission statement on one slide. Pull quote on another.
- âWeâre here for youâ slide: Include a call-to-action and contact information.
Many sales presentations fall flat because they ignore this universal psychological bias: People overvalue the benefits of what they have over what theyâre missing.
Harvard Business School professor John T. Gourville calls this the â 9x Effect .â Left unchecked, it can be disastrous for your business.
According to Gourville, âItâs not enough for a new product simply to be better. Unless the gains far outweigh the losses, customers will not adopt it.â
The good news: You can influence how prospects perceive these gains and losses. One of the best ways to prove value is to contrast life before and after your product.
Luckily, thereâs a three-step formula for that.
- Before â Hereâs your worldâŚ
- After â Imagine what it would be like ifâŚ
- Bridge â Hereâs how to get there.
Start with a vivid description of the pain, present an enviable world where that problem doesnât exist, then explain how to get there using your tool.
Itâs super simple, and it works for cold emails , drip campaigns , and sales discovery decks. Basically anywhere you need to get people excited about what you have to say.
In fact, a lot of companies are already using this formula to great success. The methods used in the sales presentation examples below will help you do the same.
Weâre all drawn to happiness. A study at Harvard tells us that emotion is contagious .
Youâll notice that the âBeforeâ (pre-Digital Age) pictures in Facebookâs slides all display neutral faces. But the cover slide that introduces Facebook and the âAfterâ slides have smiling faces on them.
This is important. The placement of those graphics is an intentional persuasion technique.
Studies by psychologists show that we register smiles faster than any other expression. All it takes is 500 milliseconds (1/20th of a second). And when participants in a study were asked to recall expressions, they consistently remembered happy faces over neutral ones.
What to do about it : Add a happy stock photo to your intro and âAfterâ slides, and keep people in âBeforeâ slides to neutral expressions.
Here are some further techniques used during the sales presentation:
Tactic #1: Use Simple Graphics
Use simple graphics to convey meaning without text.
Example: Slide 2 is a picture of a consumerâs hand holding an iPhone â something we can all relate to.
Why It Works: Pictures are more effective than words â itâs called Picture Superiority . In presentations, pictures help you create connections with your audience. Instead of spoon-feeding them everything word for word, you let them interpret. This builds trust.
Tactic #2: Use Icons
Use icons to show statistics youâre comparing instead of listing them out.
Example:Â Slide 18 uses people icons to emphasize how small 38 out of 100 people is compared to 89 out of 100.
Why It Works: Â We process visuals 60,000 times faster than text.
Tactic #3:Â Include Statistics
Include statistics that tie real success to the benefits you mention.
Example: â71% lift driving visits to retailer title pagesâ (Slide 26).
Why It Works: Â Precise details prove that you are telling the truth.
Just like how you canât drive from Marin County to San Francisco without the Golden Gate, you canât connect a âBeforeâ to an âAfterâ without a bridge.
Add the mission statement of your company â something Contently does from Slide 1 of their deck. Having a logo-filled Customers slide isnât unusual for sales presentations, but Contently goes one step further by showing you exactly what they do for these companies.
They then drive home the Before-After-Bridge Formula further with case studies:
Before : Customerâs needs when they came on
After: What your company accomplished for them
Bridge : How they got there (specific actions and outcomes)
Here are some other tactics we pulled from the sales presentation:
Tactic #1: Use Graphics/Diagrams
Use graphics, Venn diagrams, and/or equations to drive home your âBeforeâ picture.
Why It Works: Â According to a Cornell study , graphs and equations have persuasive power. They âsignal a scientific basis for claims, which grants them greater credibility.â
Tactic #2: Keep Slides That Have Bullets to a Minimum
Keep slides that have bullets to a minimum. No more than one in every five slides.
Why It Works: Â According to an experiment by the International Journal of Business Communication , âSubjects exposed to a graphic representation paid significantly more attention to , agreed more with, and better recalled the strategy than did subjects who saw a (textually identical) bulleted list.â
Tactic #3: Use Visual Examples
Follow up your descriptions with visual examples.
Example: After stating â15000+ vetted, ready to work journalists searchable by location, topical experience, and social media influenceâ on Slide 8, Contently shows what this looks like firsthand on slides 9 and 10.
Why It Works: Â The same reason why prospects clamor for demos and car buyers ask for test drives. Youâre never truly convinced until you see something for yourself.
Which is more effective for you?
This statement â âOn average, Yesware customers save ten hours per weekâ â or this image:
The graphic shows you what that 10 hours looks like for prospects vs. customers. It also calls out a pain that the product removes: data entry.
Visuals are more effective every time. They fuel retention of a presentation from 10% to 65% .
But itâs not as easy as just including a graphic. You need to keep the design clean.
Can you feel it?
Clutter provokes anxiety and stress because it bombards our minds with excessive visual stimuli, causing our senses to work overtime on stimuli that arenât important.
Hereâs a tip from Yeswareâs Graphic Designer, Ginelle DeAntonis:
âCustomer logos wonât all necessarily have the same dimensions, but keep them the same size visually so that they all have the same importance. You should also disperse colors throughout, so that you donât for example end up with a bunch of blue logos next to each other. Organize them in a way thatâs easy for the eye, because in the end itâs a lot of information at once.â
Here are more tactics to inspire sales presentation ideas:
Tactic #1:Â Personalize Your Final Slide
Personalize your final slide with your contact information and a headline that drives emotion.
Example:Â Our Mid-Market Team Lead Kyle includes his phone number and email address with âWeâre Here For Youâ
Why It Works: These small details show your audience that:
- This is about giving them the end picture, not making a sale
- The end of the presentation doesnât mean the end of the conversation
- Questions are welcomed
Tactic #2: Pair Outcome Statements With Icons in Circles
Example:Â Slide 4 does this with seven different âAfterâ outcomes.
Why It Works:Â We already know why pictures work, but circles have power , too. They imply completeness, infiniteness, and harmony.
Tactic #3: Include Specific Success Metrics
Donât just list who you work with; include specific success metrics that hit home what youâve done for them.
Example:Â 35% New Business Growth for Boomtrain; 30% Higher Reply Rates for Dyn.
Why It Works: Â Social proof drives action. Itâs why we wait in lines at restaurants and put ourselves on waitlists for sold-out items.
People can only focus for eight seconds at a time. (Sadly, goldfish have one second on us.)
This means you need to cut to the chase fast.
Uberâs headlines in Slides 2-9 tailor the âAfterâ picture to specific pain points. As a result, thereâs no need to explicitly state a âBefore.â
Slides 11-13 then continue touching on âBeforeâ problems tangentially with customer quotes:
So instead of self-touting benefits, the brand steps aside to let consumers hear from their peers â something that sways 92% of consumers .
Leading questions may be banned from the courtroom, but they arenât in the boardroom.
DealTapâs slides ask viewers to choose between two scenarios over and over. Each has an obvious winner:
Ever heard of the Focusing Effect?
Itâs part of what makes us tick as humans and what makes this design move effective. We focus on one thing and then ignore the rest. Here, DealTap puts the magnifying glass on paperwork vs. automated transactions.
Easy choice.
Sure, DealTapâs platform might have complexities that rival paperwork, but we donât think about that. Weâre looking at the pile of work one the left and the simpler, single interface on the right.
Here are some other tactics to use in your own sales presentation:
Tactic #1:Â Tell a Story
Tell a story that flows from one slide to the next.
Example: Hereâs the story DealTap tells from slides 4 to 8: âTransactions are complicatedâ â âExpectations on all sidesâ â âToo many disconnected toolsâ â âSlow and error prone processâ â âHowever, thereâs an opportunity.
Why It Works: Â Storytelling in sales with a clear beginning and end (or in this case, a âBeforeâ and âAfterâ) trigger a trust hormone called Oxytocin.
Tactic #2: This vs. That
If itâs hard to separate out one âBeforeâ and âAfterâ vision with your product or service because you offer many dissimilar benefits, consider a âThis vs. Thatâ theme for each.
Why It Works: Â It breaks up your points into simple decisions and sets you up to win emotional reactions from your audience with stock photos.
Remember how satisfying it was to play connect the dots? Forming a bigger picture out of disconnected circles.
Thatâs what you need to make your audience do.
Zuora tells a story by:
- Laying out the reality (the âBeforeâ part of the Before-After-Bridge formula).
- Asking you a question that you want to answer (the âAfterâ)
- Giving you hints to help you connect the dots
- Showing you the common thread (the âBridgeâ)
You can achieve this by founding your sales presentation on your audienceâs intuitions. Set them up with the closely-set âdots,â then let them make the connection.
Here are more tactical sales presentation ideas to steal for your own use:
Tactic #1: Use Logos and Testimonials
Use logos and  testimonial pull-quotes for your highest-profile customers to strengthen your sales presentation.
Example:Â Slides 21 to 23 include customer quotes from Schneider Electric, Financial Times, and Box.
Why It Works: Itâs called social proof . Prospects value other peopleâs opinions and trust reputable sources more than you.
Tactic #2: Include White Space
Pad your images with white space.
Example: Slide 17 includes two simple graphics on a white background to drive home an important concept.
Why It Works:Â White space creates separation, balance, and attracts the audienceâs eyes to the main focus: your image.
Tactic #3:Â Incorporate Hard Data
Incorporate hard data with a memorable background to make your data stand out.
Example:Â Slide 5 includes statistics with a backdrop that stands out. The number and exciting title (âA Global Phenomenonâ) are the main focuses of the slide.
Why It Works:Â Vivid backdrops are proven to be memorable and help your audience take away important numbers or data.
Psychology tells us that seeing colors can set our mood .
The color red is proven to increase the pulse and heart rate. Beyond that, itâs associated with being active, aggressive, and outspoken. LinkedIn Sales Navigator uses red on slides to draw attention to main points:
You can use hues in your own slides to guide your audienceâs emotions. Green gives peace; grey adds a sense of calm; blue breeds trust. See more here .
Tip: You can grab free photos from Creative Commons and then set them to black & white and add a colored filter on top using a (also free) tool like Canva . Hereâs the sizing for your image:
Caveat: Check with your marketing team first to see if you have a specific color palette or brand guidelines to follow.
Here are some other takeaways from LinkedInâs sales presentation:
Tactic #1: Include a CTA on Final Slide
Include one clear call-to-action on your final slide.
Example:Â Slide 9 has a âLearn Moreâ CTA button.
Why It Works:Â According to the Paradox of Choice , the more options you give, the less likely they are to act.
Step One : Ask marketing for your companyâs style guide (color, logo, and font style).
Step Two: Answer these questions to outline the âBefore â After â Bridgeâ formula for your sales pitch :
- What are your ICPâs pain points?
- What end picture resonates with them?
- How does your company come into play?
Step Three: Ask account management/marketing which customers you can mention in your slides (plus where to access any case studies for pull quotes).
Step Four:Â Download photos from Creative Commons . Remember: Graphics > Text. Use Canva to edit on your own â free and fast.
What are the sales presentation strategies that work best for your industry and customers? Tweet us:Â @Yesware .
Get sales tips and strategies delivered straight to your inbox.
Yesware will help you generate more sales right from your inbox. Try our Outlook add-on or Gmail Chrome extension for free, forever!
Hit your number every month
Works on Outlook or Gmail (+ many more integrations)
Related Articles
10 Best Persuasive Techniques for Sales and Marketing [2022]
Melissa Williams
SPIN Selling: All-In-One Guide for 2022
High-Ticket Sales: How to Sell High-Ticket Products and Services
Casey O'Connor
Sales, deal management, and communication tips for your inbox
We're on a mission to help you build lasting business relationships.
75 Kneeland Street, Floor 15 Boston, MA 02111
- SUGGESTED TOPICS
- The Magazine
- Newsletters
- Managing Yourself
- Managing Teams
- Work-life Balance
- The Big Idea
- Data & Visuals
- Reading Lists
- Case Selections
- HBR Learning
- Topic Feeds
- Account Settings
- Email Preferences
Create an Effective Slide Deck
A great presentation depends on more than the high-quality information you’re sharing. Here are some essential principles to help you create a memorable slide deck. Choose the right fonts. Use sans serif fonts like Helvetica or Arial for a minimal look and better readability. Stick to two font styles throughout your presentation—one for headings and another […]
A great presentation depends on more than the high-quality information youâre sharing. Here are some essential principles to help you create a memorable slide deck.
Source: This tip is adapted from “How to Make a ‘Good’ Presentation ‘Great’” by Guy Kawasaki
Partner Center
How-To Geek
6 ways to create more interactive powerpoint presentations.
Engage your audience with cool, actionable features.
Quick Links
- Add a QR code
- Embed Microsoft Forms (Education or Business Only)
- Embed a Live Web Page
- Add Links and Menus
- Add Clickable Images to Give More Info
- Add a Countdown Timer
We've all been to a presentation where the speaker bores you to death with a mundane PowerPoint presentation. Actually, the speaker could have kept you much more engaged by adding some interactive features to their slideshow. Let's look into some of these options.
1. Add a QR code
Adding a QR code can be particularly useful if you want to direct your audience to an online form, website, or video.
Some websites have in-built ways to create a QR code. For example, on Microsoft Forms , when you click "Collect Responses," you'll see the QR code option via the icon highlighted in the screenshot below. You can either right-click the QR code to copy and paste it into your presentation, or click "Download" to add it to your device gallery to insert the QR code as a picture.
In fact, you can easily add a QR code to take your viewer to any website. On Microsoft Edge, right-click anywhere on a web page where there isn't already a link, and left-click "Create QR Code For This Page."
You can also create QR codes in other browsers, such as Chrome.
You can then copy or download the QR code to use wherever you like in your presentation.
2. Embed Microsoft Forms (Education or Business Only)
If you plan to send your PPT presentation to others—for example, if you're a trainer sending step-by-step instruction presentation, a teacher sending an independent learning task to your students, or a campaigner for your local councilor sending a persuasive PPT to constituents—you might want to embed a quiz, questionnaire, pole, or feedback survey in your presentation.
In PowerPoint, open the "Insert" tab on the ribbon, and in the Forms group, click "Forms". If you cannot see this option, you can add new buttons to the ribbon .
As at April 2024, this feature is only available for those using their work or school account. We're using a Microsoft 365 Personal account in the screenshot below, which is why the Forms icon is grayed out.
Then, a sidebar will appear on the right-hand side of your screen, where you can either choose a form you have already created or opt to craft a new form.
Now, you can share your PPT presentation with others , who can click the fields and submit their responses when they view the presentation.
3. Embed a Live Web Page
You could always screenshot a web page and paste that into your PPT, but that's not a very interactive addition to your presentation. Instead, you can embed a live web page into your PPT so that people with access to your presentation can interact actively with its contents.
To do this, we will need to add an add-in to our PPT account .
Add-ins are not always reliable or secure. Before installing an add-in to your Microsoft account, check that the author is a reputable company, and type the add-in's name into a search engine to read reviews and other users' experiences.
To embed a web page, add the Web Viewer add-in ( this is an add-in created by Microsoft ).
Go to the relevant slide and open the Web Viewer add-in. Then, copy and paste the secure URL into the field box, and remove https:// from the start of the address. In our example, we will add a selector wheel to our slide. Click "Preview" to see a sample of the web page's appearance in your presentation.
This is how ours will look.
When you or someone with access to your presentation views the slideshow, this web page will be live and interactive.
4. Add Links and Menus
As well as moving from one slide to the next through a keyboard action or mouse click, you can create links within your presentation to direct the audience to specific locations.
To create a link, right-click the outline of the clickable object, and click "Link."
In the Insert Hyperlink dialog box, click "Place In This Document," choose the landing destination, and click "OK."
What's more, to make it clear that an object is clickable, you can use action buttons. Open the "Insert" tab on the ribbon, click "Shape," and then choose an appropriate action button. Usefully, PPT will automatically prompt you to add a link to these shapes.
You might also want a menu that displays on every slide. Once you have created the menu, add the links using the method outlined above. Then, select all the items, press Ctrl+C (copy), and then use Ctrl+V to paste them in your other slides.
5. Add Clickable Images to Give More Info
Through PowerPoint's animations, you can give your viewer the power to choose what they see and when they see it. This works nicely whether you're planning to send your presentation to others to run through independently or whether you're presenting in front of a group and want your audience to decide which action they want to take.
Start by creating the objects that will be clickable (trigger) and the items that will appear (pop-up).
Then, select all the pop-ups together. When you click "Animations" on the ribbon and choose an appropriate animation for the effect you want to achieve, this will be applied to all objects you have selected.
The next step is to rename the triggers in your presentation. To do this, open the "Home" tab, and in the Editing group, click "Select", and then "Selection Pane."
With the Selection Pane open, select each trigger on your slide individually, and rename them in the Selection Pane, so that they can be easily linked to in the next step.
Finally, go back to the first pop-up. Open the "Animations" tab, and in the Advanced Animation group, click the "Trigger" drop-down arrow. Then, you can set the item to appear when a trigger is clicked in your presentation.
If you want your item to disappear when the trigger is clicked again, select the pop-up, click "Add Animation" in the Advanced Animation group, choose an Exit animation, and follow the same step to link that animation to the trigger button.
6. Add a Countdown Timer
A great way to get your audience to engage with your PPT presentation is to keep them on edge by adding a countdown timer. Whether you're leading a presentation and want to let your audience stop to discuss a topic, or running an online quiz with time-limit questions, having a countdown timer means your audience will keep their eye on your slide throughout.
To do this, you need to animate text boxes or shapes containing your countdown numbers. Choose and format a shape and type the highest number that your countdown clock will need. In our case, we're creating a 10-second timer.
Now, with your shape selected, open the "Animations" tab on the ribbon and click the animation drop-down arrow. Then, in the Exit menu, click "Disappear."
Open the Animation Pane, and click the drop-down arrow next to the animation you've just added. From there, choose "Timing."
Make sure "On Click" is selected in the Start menu, and change the Delay option to "1 second," before clicking "OK."
Then, with this shape still selected, press Ctrl+C (copy), and then Ctrl+V (paste). In the second box, type 9 . With the Animation Pane still open and this second shape selected, click the drop-down arrow and choose "Timing" again. Change the Start option to "After Previous," and make sure the Delay option is 1 second. Then, click "OK."
We can now use this second shape as our template, as when we copy and paste it again, the animations will also duplicate. With this second shape selected, press Ctrl+C and Ctrl+V, type 8 into the box, and continue to do the same until you get to 0 .
Next, remove the animations from the "0" box, as you don't want this to disappear. To do this, click the shape, and in the Animation Pane drop-down, click "Remove."
You now need to layer them in order. Right-click the box containing number 1, and click "Bring To Front." You will now see that box on the top. Do the same with the other numbers in ascending order.
Finally, you need to align the objects together. Click anywhere on your slide and press Ctrl+A. Then, in the Home tab on the ribbon, click "Arrange." First click "Align Center," and then bring the menu up again, so that you can click "Align Middle."
Press Ctrl+A again to select your timer, and you can then move your timer or copy and paste it elsewhere.
Press F5 to see the presentation in action, and when you get to the slide containing the timer, click anywhere on the slide to see your countdown timer in action!
Now that your PPT presentation is more interactive, make sure you've avoided these eight common presentational mistakes before you present your slides.
A simple guide to slideshows
Learn what slideshows are, how theyâre used, common features, and how to choose a slideshow maker. Get started creating your own slideshows today with Microsoft PowerPoint.
What is a slideshow?
What are slideshows used for.
Meetings and presentations
Slideshows are most frequently used to create professional presentations for business meetings, conferences, and educational purposes. A slideshow program  allows people to organize content, include visuals, and enhance the overall impact of their message.
Visual storytelling
Because slideshows sequentially display engaging visuals, text, and other multimedia, theyâre a strong way to tell a cohesive and compelling narrative from start to finish.
Content creation
Slideshows give content creators a versatile and efficient way to organize information, increase visual appeal, and communicate effectively across different contexts.
Photo and video sharing
Slideshow makers are popular for creating photo and video presentations, especially for events like weddings, birthdays, and vacations. People can add transitions, music, and captions to fully bring the photo-sharing experience to life.
Training and tutorials
Slideshows help break down complex information into digestible chunks with the support of visuals and text, making them ideal for instructional materials, tutorials, and training modules.
Collaborative projects
In collaborative settings, teams use slideshow makers to create joint presentations or reports. The best slideshow makers enable multiple contributors to add their content simultaneously, which helps ensure a cohesive and unified presentation.
What are the features of a slideshow creator?
Slideshow creators vary in what they offer but ideally include:
A library of templates, themes, and images.
If youâre not a designer, this feature is huge. Simply browse the options available in your slideshow maker library to create a polished, professionally designed presentation in a flash. Be sure to confirm that access to the library is free and the images are approved for unrestricted usage.
Audio and video compatibility.
Keeping your audience engaged is key to any successful slideshow presentation. To mix things up, being able to add a multimedia elementâlike a song or a video clipâwill help people stay focused and interested.
Presentation tools.
Handy presenter tools go a long way toward making your slideshow experience seamless. For example, straightforward slide navigation, slideshow keyboard shortcuts, pen and highlighter markup, and adjustable resolution settings.
AI assistance.
With AI revolutionizing content creation, using a slideshow maker that has AI capabilities will enhance efficiency and innovation. Depending on the slideshow app you have, creating an entire slideshow could be as easy as a quick prompt, like âMake a presentation about the benefits of sustainable fashion that has 15 slides.âÂ
Animations.
Like audio and video, animations give your audience a bit of sensory surprise that can capture their attention.Â
Slide transitions.
Add some pizzazz to how you change slides with visual effects like fading, wiping, and zooming.Â
Screen recording.
Being able to record your screen in a slideshow maker is helpful when giving an instructional talk, software demonstration, and other types of presentations that require visual aids.
A place to put speaker notes.
Having somewhere to jot a few notes down will help remind you of everything you want to cover as you present.
Different viewing options.
Looking at different viewsâfor example, a presenter view, an audience view, and a high-level view of slide orderâis useful when organizing your slideshowâs structure and understanding and preparing for what youâll see versus what your audience will see.
How do I choose the right slideshow maker?
When choosing a slideshow maker, keep the following questions in mind to make sure you get the most for your money:
Is it scalable with your business?
As your organization grows and changes, itâs important to have flexible technology that adapts to new needs. Having certain featuresâsuch as cloud-based collaboration, compatibility with other work apps, and a mobile appâwill help ensure that no matter how your business changes, the slideshow maker is up to the task. This also applies to pricing plans. Consider choosing a slideshow app that has a subscription plan (so the software is always up to date), volume-based pricing, or enterprise-level pricing.
Does it have a variety of visual elements?
Itâs pretty much a given that a slideshow maker will allow you to add images, but think outside the JPEG boxâwhat other visual elements are available to you? Features like preset themes, free templates, SmartArt, a built-in clip art library, shape tools, background styles, 3D models, and charts and graphs provide diverse ways to switch up how a slideshow looks without relying solely on adding your own images.
Is it easy to use?
You could have the most feature-rich slideshow maker on the market, but if it isnât easy to use, you probably wonât use it. Or you will, but youâll be frustrated, waste valuable time, and have difficulty convincing people you work with to use it. As you research slideshow makers, look for videos that show the appsâ interfaces in action to help you decide if theyâre intuitive and will have a shorter learning curve.
Does it have collaboration and sharing options?
Because making a slideshow is often a collaborative effort, itâs worthwhile to find a slideshow creator that was designed with this in mind. Pick one that offers editing controls and commenting, as well as the ability to work on a slideshow at the same time as someone else. Having a cloud-based slideshow maker will be key here. Youâll not only save yourself time but also keep things simple by not having multiple versions of the same slideshow.
Explore more about slideshows and slideshow makers
Copilot in powerpoint.
Transform how you make slideshows with the versatile AI in Copilot for PowerPoint.
Improve your presenting skills
Practice presenting with an AI speaker coach to get feedback on body language, repetition, and pronunciation. Â
Six slideshow tips and tricks
Read up on tips about how to finesse your slideshows to give your most confident presentations.
Get free PowerPoint templates
Show your style with PowerPoint templates in more than 40 categories.
How to make a branded slideshow
Create a cohesive visual identity for your brand that goes beyond adding a logo to every slide.
Try a photo album template
Relive your favorite memories with photo album templates designed for all your unforgettable moments.
The benefits of visual aids in slideshows
Discover why using visual aids helps communicate ideas and messaging more effectively.
Slideshows that reach all learners
Explore the different ways that people learn and how to include all learning styles in your presentations.
Frequently asked questions
How do i make a good slideshow.
Making a good slideshow in PowerPoint is easy:
Plan what youâd like to include in your slideshow.
Launch your slideshow creator.
Choose the theme youâd like.
Import media.
Add text, music, and transitions.
Record, save, and share your slideshow.
Learn more about how to make a slideshow .
How do I add music to a slideshow?
To add music to a slideshow, first make sure that youâre using a slideshow maker with music compatibility. In PowerPoint, follow these steps:
Open your PowerPoint presentation and select the slide where you want to add music.
Click on the Insert tab in the ribbon menu.
Click on the Audio button and select Audio on My PC.
Browse to the folder on your computer where the audio file is located and select it.
Click on the Insert button.
How do I record a slideshow?
The steps for recording a slideshow in PowerPoint will vary depending on the version that you own. Get help with slideshow recording based on your version.Â
What types of files can I add to a slideshow?
File compatibility in PowerPoint includes the use of JPEGs, PNGs, TIFFs, GIFs, PDFs, MP3s, WAVs, MIDIs, MPEG-4 Videos, and Windows Media Videos. Â
How do I share my slideshow?
To share your PowerPoint slideshow, follow these steps:
Open your presentation and click Share at the top right of your screen.
If your presentation isn't already stored on OneDrive, select where to save your presentation to the cloud.
Choose a permission level, like Anyone with a link , or maybe just people in your company. You can also control if people can edit or just view the doc.Â
Select Apply.
Enter names and a message.
Select Send.
Follow Microsoft
The Canva Windows app lets you enjoy all the features you love in a dedicated program. Launch Canva instantly from your desktop. Dive into deep work without the tab overload. WORK SMARTER WITH THE VISUAL SUITE A complete suite of tools for our visual world - Craft professional content with 250,000+ free templates. - Design visual Docs with videos, charts, or linked Canva designs. - Capture your team’s best ideas with Whiteboards. - Present with confidence. Wow your audience with visual slides. - Design, schedule, and track your social posts in one place. - Print anything from t-shirts to mugs, posters, and packaging. - Turn your designs into a website. Save on domain costs. - Collaborate in real time with your team, from anywhere. - Connect your favorite work apps for a seamless workflow. PHOTO & VIDEO EDITING MADE SIMPLE Fresh content at your fingertips - Edit photos instantly. Auto enhance, focus, or blur to add depth. - Personalize with ease. Filter photos, add text, and adjust image lighting. - Need to remove photo clutter? Add, replace, or modify details with AI tools. - Restore photos or customize emojis. Discover new possibilities with Canva apps. - Play with video editing. Crop, split, or speed up videos. - Finish with the perfect audio track. Sync to the beat in a snap. MEET MAGIC STUDIO All the power of AI. All in one place. - Find the right words, fast, with Magic Write. - Create custom presentations and posts in seconds with Magic Design. - Turn ideas into images and videos with Magic Media. - Swap design formats, languages, or dimensions with Magic Switch. - Extend an image in any direction with Magic Expand. - Instantly add transitions to your design with Magic Animate. CANVA PRO GIVES YOU MORE MAGIC Unlock premium templates, powerful tools, and AI-powered magic. - Unlimited access to 100+ million premium templates and content. - Full access to 20+ AI-powered tools with Magic Studio. - Set up, manage, and grow your brand with Brand Kit. - Resize designs without limits with Magic Switch. - Remove image and video backgrounds in a click. - Turn slides and brainstorms into a doc with Magic Switch. - Schedule social media posts to 8 platforms with Content Planner. - Working with a team? Collaborate faster with Canva for Teams. Canva Pro - $14.99/month or $119.99/year Canva for Teams - $29.99/month or $300/year for the first 5 team members Prices in USD. Localized pricing applies. Subscription auto-renews unless turned off at least 24 hours before the renewal date. Any unused portion of a trial period, if offered, will be forfeited when you purchase a paid subscription. https://about.canva.com/terms-of-use https://about.canva.com/privacy-policy
Https://about.canva.com/terms-of-use https://about.canva.com/privacy-policy https://www.canva.com/policies/license-agreements.
GPT-4o vs. Google Gemini: Who won this week’s AI war?
If you buy through a BGR link, we may earn an affiliate commission, helping support our expert product labs.
I knew Google was planning to make big AI announcements at I/O 2024. But then, rumors spread last week that OpenAI would unveil a Google Search rival for ChatGPT . Sam Altman dispelled those reports when OpenAI announced a ChatGPT event for Monday, just one day ahead of Google’s big Gemini fest. OpenAI said it would discuss ChatGPT advancements and offer AI product demos.
Fast-forward to today and we now know everything there is to know about the AI updates that OpenAI and Google brought to the table. ChatGPT got its big GPT-4o upgrade , while Google brought variants of Gemini AI to virtually all its existing products. It also unveiled a new Project Astra AI assistant for the Gemini app that matches GPT-4o’s multimodality.
So who won? Well, it’s complicated.
Tech. Entertainment. Science. Your inbox.
Sign up for the most interesting tech & entertainment news out there.
By signing up, I agree to the Terms of Use and have reviewed the Privacy Notice.
Why GPT-4o won
Before I even saw Google’s new Gemini advancements, I had to appreciate how amazing the GPT-4o upgrade for ChatGPT really is . OpenAI pulled off something Google wished was possible back in December when it had to fake its first Gemini demos.
OpenAI’s GPT-4o handles voice conversations almost like a human. You can interrupt the AI when you want to adapt the conversation without losing the context. GPT-4o also supports images and videos, and it answers questions about what it can see in real-time.
Also important is the fact that GPT-4o is faster than GPT-4 when answering prompts. It’s not all about voice input, as text prompts will generally get you faster results. The new model should offer better reasoning than previous ChatGPT models.
ChatGPT also received a major privacy upgrade in the days leading up to the Monday event. Now, you can prevent your data from training the AI without losing your chat history. That’s a big deal, especially considering what the GPT-4o upgrade will make possible.
Why Google Gemini won
Gemini 1.5 Pro is Google’s best model, which can handle prompts of up to 1 million tokens. That limit will double to 2 million soon. It’s already available to users who pay for the Advanced version of Gemini. This is one area where Google seems to outperform OpenAI, though Gemini users on the free version won’t be able to take advantage of the 1 million-token limit.
Still, one of Project Astra’s mind-blowing features was its ability to retain memories of what it had just seen. For example, it remembered where the user’s glasses were when she asked about them. But again, unlike GPT-4o, this wasn’t a live demo. Google’s tech isn’t ready to be used widely right now. It’ll be a few months before it reaches the Gemini app.
Here's a full recap of our news and updates from #GoogleIO — in under 10 minutes 🎉 pic.twitter.com/O2B8QPsNTg — Google (@Google) May 15, 2024
The real strength of Gemini is that it’s part of a much larger ecosystem than OpenAI can offer for ChatGPT. Google adapted Gemini to work with various products, such as Gmail, Google Workspace productivity apps, and Google Search.
Which AI will I use the most?
There’s no question for me: ChatGPT will remain my primary genAI product for the foreseeable future, and I’ll rely on GPT-4o for my prompts. I’ll use it in the wild more and take advantage of voice, images, and video features.
Again, I’m saying that people likely won’t have to stick to just one generative AI product.
ChatGPT with GPT-4o and Google Gemini each promise great experiences. Some are available right now, and some will come soon. OpenAI and Google will likely try to copy each other’s AI initiatives in the coming months and years to compensate for weaknesses. But you don’t have to worry about being locked into one platform or the other, like so many people are with mobile and desktop operating systems. AI will be available across platforms, and you can use different options to meet different needs.
This article talks about:
Chris Smith has been covering consumer electronics ever since the iPhone revolutionized the industry in 2008. When heâs not writing about the most recent tech news for BGR, he brings his entertainment expertise to Marvelâs Cinematic Universe and other blockbuster franchises.
Outside of work, youâll catch him streaming almost every new movie and TV show release as soon as it's available.
- You can trick ChatGPT into breaking its own rules, but it's not easy
- GPT-4o is the best ChatGPT model, but it has one weakness
- iOS 18 has a smart new iPhone feature that can stop you from getting carsick
Here’s why I’m ditching my iPad mini for the Kindle Paperwhite
11 hidden Apple Watch features you should be using every day
iPhone 15: Price, specs, features, A17 Pro, and more
Major iPhone 17 redesign leaked in new report
Latest news.
The biggest TV shows dominating all your favorite streamers right now, from Netflix to Apple TV+
Human hair may be the key to cleaning up deadly oil spills
Frozen human brain tissue was successfully revived for the first time
Ms. Marvel season 2’s fate will be decided soon, leak claims
Sign up for the most interesting tech & entertainment news out there.
IMAGES
VIDEO
COMMENTS
Therefore it's crucial to make your product presentation effective, impactful and memorable like the one below. Customize this template and make it your own! Edit and Download. In many organizations, product presentations happen at different levels. For example, top management and executives could unveil a new line of products to the board of ...
2. Start with a bang. You only have one chance to make a first impression and hook the audience, so make it count by highlighting the problem in powerful, impactful terms. The first few minutes of your presentation are crucial in terms of setting the tone and grabbing your audience's attention.
The professional product presentation templates below are designed to help you quickly create a remarkable product presentation in less time and with better results that 99% of your peers. They are build for interactive storytelling, and for making complex ideas easily understood. Grab one.
4) Highlight the problem. David Ogilvy's insight, "More often new products fail because they are not new enough," underscores the importance of highlighting a genuine problem. Make your audience feel the pinch of the issue your product resolves, making your solution not just wanted, but needed.
Product Presentation. For example, at AhaSlides, we have product presentations among our big team quite often. Let's imagine we're having another one real soon and we need to set a SMART goal. Here's Chloe, our Business Analyst đŠâđť She wants to announce a recently developed feature to her colleagues.
A presentation's success depends on a solid foundation. The section isn't about the slides but what lies behind and beyond them. These characteristics are what make your product presentation effective and memorable. Define a Clear Purpose, Objective, and Goal. A product presentation aims to share information about a product with an audience.
A powerful introduction is key to an efzzwefective presentation. Be sure to create an opening slide that is heavy on visual interaction and communicates a strong statement that leaves people yearning to learn more. 2. Keep everything on brand. A professional slide deck is one that stays on brand from start to finish.
How to Create an Effective Product Presentation. Let us understand a few ways how you can create effective and memorable product presentations. Here are four tips with examples that will help you. 1. Get to Know Your Audience and Identify Your Goal. The first step to creating a stunning product presentation is to know your audience well.
Use engaging visuals. Visuals are a vital component of any product launch presentation. Utilize top-notch images, videos, and graphics to illustrate your ideas and maintain your audience's interest. Ensure your visuals are relevant to your content and support your key messages.
983 templates. Create a blank Product Presentation. Classy Fashion Style Presentation. Presentation by Ongshy. Black and White Chalkboard Brainstorm Presentation. Presentation by TainĂĄ De Castro Rodriguesâ˛s team. Colorful Retro Simple Sales Group Project Presentation. Presentation by Din Studio.
Use minimal text set against powerful, relevant images that match the quality of your product. Maintain consistent use of colour throughout to reduce distractions and keep things uniform. Also, employ subtle animations and transitions to explain processes and help your information flow along naturally. 3. Build trust.
Follow this with an outline of what will be covered in the presentation. Here, you may introduce the product manager or team members who will present various segments. To create a compelling story around your product, focus on the pain points it solves. Showcasing a product roadmap, using infographics, graphs, or timelines, can be very effective.
AirBnB. AirBnB's product presentation is a textbook example of a presentation template that hits all the main points of a great product presentation.. AirBnB keep their product presentation simple, outlining very clearly the problem they solve, where they see themselves positioned in the marketplace, and exactly how the product works.. They also include many figures for revenue, the key ...
A product presentation is a sales and marketing tool used to engage potential customers with a product or service. The Indeed Editorial Team explains that a "presentation of products introduces customers to a new product that a company wants to offer." Typically, a product presentation aims to increase interest in the product and create a desire to purchase it.
Create stunning presentations with Google Slides. Discover slide templates for every use case, use AI to generate unique visualizations, and more. ... Also sign me up for Google Cloud emails with news, product updates, event information, special offers, and more. (Optional and you can unsubscribe at a later time).
How Can You Give A Great Product Presentation? How Can Interest Your Audience In Your Product?BTW, If You're Ready To Grab And Hold Your Audience's Attention...
Drag and drop Photoshop (PSD) files, PDFs, Illustrator (AI) files, JPEGs, PNGs, or GIFs into the image frames. To add text, just copy and paste text files or select the Type tool from the toolbar and type directly into the text frame. Add page numbers. Insert page numbers to keep you and your audience on the same page.
How to create a product presentation. Here are some steps you can use to create your own product presentation: 1. Plan your introduction. Determine how you want to introduce yourself. An introduction in a product presentation can be brief, as the presentation typically focuses more on the product being described.
7 Types of Slides to Include In Your Sales Presentation. The "Before" picture: No more than three slides with relevant statistics and graphics. The "After" picture: How life looks with your product. Use happy faces. Company introduction: Who you are and what you do (as it applies to them).
Choose a design from our presentation templates or create your own from scratch. Customize your presentation with colors, fonts, and key information. Add animations, videos, images, illustrations. Use assets and other media content from your Brand Kit (Pro) to stay consistent with your business or school brand.
Free Product Slide Templates for an Engaging Slideshow. Make your product presentations stand out with this product presentation template. Perfect for business professionals and entrepreneurs, these templates will help you showcase your products in a visually appealing way.
Here are some essential principles to help you create a memorable slide deck. Choose the right fonts. Use sans serif fonts like Helvetica or Arial for a minimal look and better readability. Stick ...
Then, with this shape still selected, press Ctrl+C (copy), and then Ctrl+V (paste). In the second box, type 9. With the Animation Pane still open and this second shape selected, click the drop-down arrow and choose "Timing" again. Change the Start option to "After Previous," and make sure the Delay option is 1 second.
With AI revolutionizing content creation, using a slideshow maker that has AI capabilities will enhance efficiency and innovation. Depending on the slideshow app you have, creating an entire slideshow could be as easy as a quick prompt, like "Make a presentation about the benefits of sustainable fashion that has 15 slides.". Animations.
The Canva Windows app lets you enjoy all the features you love in a dedicated program. Launch Canva instantly from your desktop. Dive into deep work without the tab overload. WORK SMARTER WITH THE VISUAL SUITE A complete suite of tools for our visual world - Craft professional content with 250,000+ free templates. - Design visual Docs with videos, charts, or linked Canva designs. - Capture ...
GPT-4o gives ChatGPT eyes and a voice, and the chatbot can use these "senses" while talking to you. These abilities will change the way you look at the world. OpenAI's GPT-4o handles voice ...
Uploaded by DrScience14267. FASH 119 INTRODUCTION TO MARKETING P R O F E S S O R A N N E C R A M E R Fashion Collaboration Presentation Description (20% of Final Course Grade) A Fashion Collaboration is when two separate businesses come together temporarily and create a product/ product line with limited edition offerings for consumers.