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Mobile App Case Study Presentation

Case Study - Mobile Applications

Apr 12, 2016

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Case Study - Mobile Applications. We have develop best mobile appliation specially designed to raise the awareness for meditation - http://www.elsner.com/mobile-application-development/

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• commerce application
• online application
• patient functionality
• enhance patient satisfaction
• prepared user friendly application

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www.elsner.com | [email protected]

Specially designed to raise the awareness for Meditation. Challenges To set and edit custom Alarm for meditation weekly iOS and Android Customize the alarm sound with two-three different sounds. To play two different sound simultaneously Solution Prepared user-friendly application where, once the time is set, user can get a reminder of Meditation with audio Sound : It Takes a minute for Meditation (Digital voice), Followed by another sound, with a voice of silence for meditation. The audio is prepared and provided by the third party vendors, includes sound of nature water droplets, river flowing and wind. Developed Meditation Walkthrough, which displays the content with images of posture, tribute to and explanation about meditation and energy. It can slide it up to ready the content and view images.

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It is a resource for buyers and sellers of any product which you want to sell or buy. .iOS and Android Challenges Upload product images like what's app image send Application should be integrated with existing ERP Multiple and multiple groups when there is no connection when connection arrives it send automatically. product send to multiple buyers Solution With our extensive understanding of eCommerce solutions we recognized a need of customized solution for the client. To offer complete B2B and B2C e-Commerce application which has MS Dynamics NAV ERP as its backend, we implemented a connector which supports dynamically synchronization. We have provided a solution which includes all client’s needs for driving the online e-Commerce Management, message broadcasting, setting screen, shop list etc… configurable two way data website like: Buyer/Seller

Shopping through mobile for retail sale direct to consumers. Challenges Mobile Analytics and push notifications iOS Interactive and dynamic UI/UX Providing online marketplaces, which process third-party business-to-consumer or consumer-to-consumer sales. Solution We have provided efficient resources which are pre-installed in the mobile app so, it shows result faster than the web browser. Going through Menus, Product Browsing, Product Search and other features work so smooth that encourage user to stay on app and browse more available on the site. Developed a section where you can send new notifications to your customers on new sales, best offers and discounts. This kind of alerts can help user to drive E-Commerce site traffic to increase sales.

It facilitate easy interaction between the Healthcare and the Patient. Challenges Patient billing and medical record management Manage doctors, blood donor’s and patient functionality in single application. iOS & Android Send notification alerts of patient relatives and family members in emergency conditions. Solution We have prepared an online application which is designed to provide best quality healthcare to patients by providing access to comprehensive, real time information. appointments with doctors and access relevant data, 24/7 seamlessly on their mobile devices. It facilitates easy communication between the hospital staff and patients, saving both time and cost. Our medical informatics solution will enhance patient satisfaction and build a steady client (patient) base which will be beneficial to the hospital’s business growth by reducing infrastructure cost. Users can schedule

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Top 6 Mobile app Development Case Studies by Expert App Devs

Table of content

The evolving tech landscape will continue to scale and grow in 2024. In 2022, 255 billion mobile apps were downloaded by the users globally. The global revenue is estimated to reach $613 billion by 2025.

If you are planning a mobile app in 2024, this is the right time to invest in one. Moreover, you must implement the current trends and latest technologies to augment your application.

The emerging trends include:

• AI and ML algorithms to build hyper-personalized solutions for better security.
• AR to improve immersive experiences. You can overlay the digital components in the real environment to create extensive experience in shopping and gaming applications.
• Beacon technology can help create real-time and localized deals personalized the user preferences.

It is crucial to identify the exact trends that can make your application thrive and engaging for the users.

Our team has worked on several experiential solutions that have offered exceptional results to the end clients. We have curated a few case studies aligned with the new-age mobile app development landscape.

These mobile app development case studies will help you realize the importance of new technologies in enhancing mobile applications. It will also help build compelling solutions for the end users.

Case Study 1: How a Client Enhanced Patient Outcomes By Using AI and Predictive Analytics in Healthcare App Development?

Patients with chronic and complex health conditions require regular monitoring. Doctors and caregivers must maintain historical data to analyse the conditions and offer personalised treatment plans.

The Client’s Requirement

The healthcare client wanted a solution to help them maintain data records and acquire insights from them. They also wanted help with customising the treatment plans. Additionally, they wanted to ensure proper and accessible care to the patients.

The Solution We Offered

After brainstorming and discussions with in-house tech experts and business analysts, we suggested AI in healthcare app development .

We built a solution that used AI algorithms and data analytics to collect, clean and analyse the data. This included sensors, medical records and diverse sensors. We created specific algorithms and data analytics programs that could help create actionable insights using the data.

We used data such as diagnosis, treatment, medication, lifestyle and preferences to offer personalised plans. Moreover, the algorithms also automated the communication and collaboration of the caregivers with family.

The caregivers could make more informed decisions and provide accurate solutions with the data.

The Impact It Created

• The healthcare system became efficient owing to inherent automation and reduced workload.
• With timely and accurate diagnosis and personalised treatment plans, the application managed to enhance patient outcomes.
• Smart allocation of resources, which led to better management and effective care.
• The caregivers could identify the patients at risk of developing a chronic condition with the data. They can take preventive measures and help these patients.
• The app improved industry innovation and competitiveness by leveraging the latest technologies, data, and best practices.

Testimonials

• We were looking for an application that could help us manage our records and personalize treatment plans. Expert App Devs designed the perfect solution for us.
• Our team of doctors were facing issues keeping up with the patient’s history. This impacted their collaborations and delayed the treatment. Expert App Devs helped us implement a solution that helped automate record sharing and information transfer. As a result, we were able to collaborate better and increase the treatment speed.

Case Study 2: How AR and XR in Game App Developed Levelled Up User Experiences?

The game apps should work on more realistic environments and mechanics to increase the user’s involvement. You must be authentic when recreating specific environments or simulating real-world environments. Acute representation of the real world can improve emotional connection and heighten the user’s response.

The client wanted to add realistic graphics and sound to draw a more immersive and engaging environment. They wanted to make it more authentic for the users and create an emotional connection.

We introduced Augmented Reality with Extended Reality to overlay the digital elements in the real world. We added characters, objects and effects to the real-world environment to create a more immersive and engaging environment.

We increased the authenticity of the solution by allowing the realities to enhance the user’s senses. This will allow the players to explore their surroundings and engage in location-based gaming solutions. The app also leveraged features such as scanning and mapping to enable better interactions.

• By using XR and AR in gaming industry, the client was able to create natural and intuitive interactions. This improved engagement.
• Realities in gaming apps foster shared experiences in multi-user environments. As a result, it augments social interactions and collaborative play.
• The client must use the data produced by AR and XR to create more contextual gameplay. This helped increase the user's experience.
• The client can create more user-centric and cohesive gaming experiences with the latest trends and best practices.
• We wanted to make sure our gamers stay on the app longer and enjoy the game. Expert App Devs built the perfect environment using Augmented Reality. This allowed the user to enjoy location-specific gaming environments, which increased the downloads for us.
• We had a game idea where the real and digital worlds overlapped. When we presented this idea to the team at Expert App Devs, they managed to execute the solution beautifully. They chose the right environments, understood the users and ensured smooth interactions.

Case Study 3: A Groundbreaking Case Study on Securing Transactions with Blockchain and 5G Innovation

Financial transactions involve sensitive information. It is crucial to keep the data secure and private. The application must prevent unauthorised access to the data. There is a need to build trust and confidence among users using robust security measures.

The client offered financial services to their users. They needed to ensure that the transactions within the app were fast and reliable. A lot of data needs to be stored. It is important to find a more secure and authentic way for users to interact with the app.

We used the latest technologies Blockchain and 5G to enable transparency and security. With Blockchain in finance, we decentralised and distributed the ledgers that handled the records and verified transactions. This technology also helped us establish security and transparency via encryption and smart contracts.

As the client also wanted to ensure fast transactions, we implemented 5G technology. This allowed high-speed and low-latency connectivity. As a result, the transactions were efficient, high-speed and convenient to the users of our client.

• Transactions recorded on the Blockchain technology in finance are linked with the tamper-resistant chain. As a result, they are immutable. It is impossible to manipulate or change them. This improved transparency.
• 5G in finance allowed for high connectivity and speed. This resulted in low latency and quick plus reliable transactions.
• Moreover, the combination enabled more convenient and cost-effective solutions for the users. This also helped in improving the engagement within the application.
• Expert App Devs have made our lives easier with this solution. Now, our users can access the application easily and move through the transactions faster. Moreover, they don’t hesitate to use the app as they know their data is safe. 
• We are so happy with this mobile application that the team built for us. It is the perfect app that solved all our problems.

Case Study 4: Fostering Innovation in Retail with Beacon and Personalization to Enhance Customer Loyalty

Customers are smarter in the tech-driven era. The “one size fits all” no longer works in retail. Moreover, this approach poses difficulty in product discovery and engagement. As customer loyalty is of utmost importance, retail shopping apps should be more user-centric.

The client wanted an in-depth understanding of their customers. They wanted to dig deeper than the demographics to help them with the right product recommendations. Moreover, they were looking for customer loyalty, which results from personalized deals and rewards. They were looking for a solution that could help them build an engaging and enjoyable shopping application.

We use data analytics and beacon technology to help build insights and offer real-time deals. Using data analytics, we could easily seclude unnecessary information. We could build customer profiles and segment them based on their behaviour, patterns, and preferences.

This helped the client personalize the shopping app to meet the profile’s requirements. They could offer more personalized deals and reward systems.

Using Beacon, we helped them build real-time campaigns for the customers. This technology allowed them to communicate with users within proximity and provide them with contextual data.

The location-based recommendations helped the users make quick and effective decisions.

• The personalization element helped the client cross-sell or upsell products that users are more likely to purchase
• As the users received personalized experiences, they could relate to the brand. This helped the client build a strong relationship with their users resulting in loyalty.
• Using the data that they received from the customer’s shopping habits, the brand could manage their inventory. They could also create effective and conversion-driven marketing strategies.
• As the recommendations were timely and relevant to the users, they purchased more often from the brand. This resulted in increased conversions and more profits.
• What we loved about the team was the professionalism. They made sure they understood everything before moving ahead with the application development.
• It was incredible working with Expert App Devs. We just told them how we were facing customer loyalty issues with the application. They suggested some additions to the app. Today, we are blessed with a good amount of retention.

Case Study 5: Play, Collaborate and Conquer- Unveiling the Magic of Chatbots and Social Features for Game App Development

There should be a return value to every game app that can increase engagement. Moreover, it is important to build a strong player community that can help improve the discoverability of the application. In a competitive environment, game apps should come with a longer life span.

The client was looking to build a social camaraderie and improve their shared experiences with the gaming application. They wanted to ensure that the users were engaged with the content and stayed on the app longer. Moreover, they wanted to offer interactive gaming experiences to people who loved to compete and connect.

They understood the only way to build this would be through multiplayer opportunities and interesting challenges.

We implemented social features into their gaming application to increase the competition among the players. This allowed us to prepare leaderboards, show them the progress of other people in their social communities.

We also encouraged community building that would help build more communication and engagement among the users. With this community, people could share their game stories, share tricks and offer gaming tips to the people. Social features also allow users to communicate in real-time using voice or text.

We also implemented chatbots in the gaming app. This allowed the users to gain immediate guidance or support as needed. It also helped the app create challenges personalized to the user’s requirements and performance.

• The players could collaborate on missions using the multi-player mode with social features. It helped improve the gaming experience.
• Leaderboards on social platforms allow healthy competition among individuals. It also helped increase engagement.
• Chat and voice messaging allowed users to communicate with each other. Players began to feel they were playing together in the real world with the communication features.
• Social also allowed them to share the game app with other friends, increasing the virality.
• Chatbots were a game changer as they helped the players with real-time solutions. Moreover, they made the game competitive with personalised challenges.
• Te game app could send notifications relevant to the users using the Chatbots. This increased the engagement and return value for the application.
• The social features were an incredible addition to our multi-player gaming application. Our users love it, and we have built a huge customer base with these features.
• Our game users love the chatbots and the hints they give. It keeps them engaged in the app. We are totally satisfied with the solution Expert App Devs built for us.

Case Study 6: How AI and Motion Design Combined to Transform Visual Storytelling?

Creativity and personalisation can enable photo and video applications to create beautiful and experiential memories. It will increase the app’s engagement and help users create unique and timeless content.

The users had to go through a tedious editing process before they could make the photo usable. Moreover, finding a particular photo/video from the vast library was difficult. It could make the entire sharing process time-consuming owing to the standard tagging process.

Moreover, every user has a specific style or expression. Most photo video apps use a similar approach theory.

This resulted in lacklustre engagement. the client wanted to ensure users could enjoy speed, unique filters and creative content. This would help them connect better with the app.

We explored AI technology with motion design to improve the content creation process. We implemented AI to understand the user’s preferences, app usage and feedback. It also allowed us to identify the trends.

We could incorporate smart editing and filtering options, unique to the user’s requirements using this technology. We automated the editing tasks and improved photo tagging for quick discoverability and sharing. This allowed us to implement extensive animations to the application.

• With AI, users could experiment with a wide range of creative and artistic expressions. This improved the content creation and sharing process.
• Automating editing and organising the photos allowed users to get polished and professional content. This increased their experiences in the app.
• Diverse options and animations improved the uniqueness of the application.
• We shared our issues with the team at Expert App Devs. They worked on the solution that resolved all the problems and helped us increase the conversions.
• We wanted to increase the user engagement. The team understood what needs to be done and executed it within the timeline.

These mobile app development case study are a great way to understand how mobile apps have evolved. It also explains how latest technologies can add an element to your application and solve your problems.

We have experience implementing trending technologies such as Blockchain, AI, AR and VR to augment your application. Our solutions have helped our clients improve user experiences, resulting in satisfied customers for us.

The team at Expert App Devs is proficient with latest mobile app technologies and trends. Using the best methodologies and development approaches, we translate your ideas into exceptional solutions.

Our team has executed more than 500+ app solutions. Our strength lies in transforming the idea into a unique and innovative app solution.

Whether you want to create an app clone or execute a new idea, our team is by your side. You can connect with our team to convert your idea into an innovative solution.

Jignen Pandya

Vice president at expert app devs.

Responsible for creating a sales funnel, attracting top-of-the-funnel customers, and converting the target market.

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21 Epic Mobile App Marketing Case Studies

By: Gaurav Sharma

Updated On: August 4, 2021

Word Count: 4212 words | Est. Reading Time: 29 mins

As the mobile app market has evolved over the years, competition among app developers has increased as well. The life cycle of an app in this frantic mobile world will be very short if app developers don't come up with new ideas, and optimization/marketing strategies.

And the best way you can learn how to effectively market your app is by learning from successful mobile app marketing case studies. Check out our list of 21 of the most epic mobile app marketing case studies to learn how you can take your app to the next level.

1. App Name: KLM Airlines – KLM Airlines

The main objective of KLM airlines was to get their users to book flights on mobile. The second motive was to create a platform for other mobile marketing techniques such as mobile passbook and location-based notifications. And this could only be achieved by encouraging more consumers to use the mobile app.

Strategy-Driven Solution

KLM launched a campaign for three weeks during which they gave free app access to those who used their mobile booking engine.

Customers received their access in the form of mobile coupons, which they received in their passbooks for Apple phones and in their Google Wallets for Android phones. The location-based notification reminded them to redeem their coupons while they were in the vicinity of KLM lounges.

KLM Airlines saw a 17% increase in visits to their mobile site, which generated 34% more bookings and 38% more mobile revenue.

Key Takeaway

Offers and extra benefits can encourage people to use mobile apps and keep them hooked.

Source:  3DoorDigital

2. App Name: ASDA – British Supermarket Chain

ASDA wanted use technology to develop an app to make grocery shopping easier for people, specifically for busy moms. Their goal was to generate 10% of online grocery shopping transactions through the app.

Before designing the application, they approached their existing customers and asked them what kind of app would make shopping more convenient for them.

Based on customer feedback, they kept the app design simple so that it would be convenient for people from all walks of life.

They included features like “Did you forget?” to show them their frequently purchased items. This reminds users about the items they may have forgotten to order.

It also featured live petrol prices, which allowed customers to check the current petrol prices at their nearest ASDA petrol stations.

ASDA managed to drive more than 2 million downloads for the app. The app even won the IGD Digital innovation award.

Mobile shopping increased to 18% of all grocery home shopping, out of which more than 90% of the sales are contributed by this app. Shopping frequency from mobiles is 1.8 times higher than desktop.

Keep your app simple and user-friendly so that people of all age groups can use it.

Source: TalkingRetail

3. App Name: HotelTonight

HotelTonight needed to find a better way to introduce new potential users to the app in a way that showcased its functionality and use cases. They wanted to make sure that everyone has an incredible experience using the application.

HotelTonight’s motive was to showcase how it can help travelers plan a little less and live a little more.

They introduced a mobile video campaign in which they displayed videos of the hotels and all of the facilities users can enjoy. They wanted users to download the app and engage with it regularly. Mobile was the right solution because the app focuses on spontaneous and impulsive bookings.

Another important area in which they focused was publicity. They had a clear vision of providing customers with incredible experiences. And after those satisfactory visits to the hotels, they saw that people were eager to tell other people about their HotelTonight experiences.

They gave users an incentive to share their experiences to further encourage them to do so. This provided a catalyst for this viral marketing.

They came up with a “tell a friend” marketing program where users can invite friends right from the app by email or through a Facebook or Twitter post. Users received $25 every time a new friend joined HotelTonight. The friend also received $25 when they booked their first room through the app.

The HotelTonight team also used the power of social media and focused on Facebook and Twitter to build their customer base. Facebook provided HotelTonight with the platform to share their content such as videos and announcement of new hotels added to the app. They used both Facebook and Twitter to announce special deals and offers.

HotelTonight's cost-per-download was $0.20. 60% of customers come in through word-of-mouth or social media; 40% from mobile. They went from 0 to 70,071 Facebook fans in just nine months. They achieved 115% ROAS (return on ad spend) within one month. Their app install rate also increased to 326%.

Key Takeaways

Incentivize users for referrals to amp up your word-of-mouth marketing. And use social media to promote your app.

Source:  MarketingSherpa

4. App Name: BNP Paribas Wealth Management

BNP Paribas Wealth Management wanted to better engage with customers and prospective customers by making valuable financial information available through mobile devices.

The bank developed their mobile-first platform foundation software by creating their application for multiple platforms including Apple, Windows, and tablets.

They also created dynamic user segments, which helped them send out relevant, targeted in-app messages and push notifications.

They used pop-up messages within the app, which asked their frequent and loyal users to give the app a rating in the app stores.

They also began a cross-promotion campaign during which they broadcasted targeted push notifications that promoted a different BNP Paribas app called My Wallet. This helped generate free downloads in the Apple App Store and in the Google Play store.

App store ratings increased from 2.5 to 4 for the app. It also generated significant press coverage for the bank, which ultimately resulted in an increase in customers.

It is essential for businesses to think competitively and come up with solutions that are realistic and advantageous to their customers.

Source: Accengage

5. App Name: Guidecentral

To increase app visibility and drive more downloads.

The app switched to a more attractive icon that stood out from other apps in the category.

They also used the keyword “how to” in their app name in the app store because there was a high search volume for the keyword. And they added relevant keywords in the app description and optimized the section by adding their unique selling points and including a call-to-action (CTA).

The icon change along helped them increase their downloads by 700%.

Pay attention to every detail including your icon, description, and images. And make sure that everything is optimized.

Source: SlideShare

6. App Name: Amazon

Need for Change

Until recently, Amazon was struggling to get the top rank under the shopping category. Due to changes in the Google Play store policies, Amazon's app was removed from the Play store and ultimately, Amazon had to rebrand itself.

Amazon needed to relaunch the shopping app and completely rebrand themselves in order to get to the top of the rankings in the app stores.

Optimization Strategy

Keyword optimization played a key role in the success of their new strategy. Simply by adding the keyword “shopping” to the app's name worked wonders for them.

Before adding the word “shopping” to their app name, only 2.12% of the traffic resulting from the keyword went to them. After they added the word “shopping,” that numbers increased to 9.88% of the global traffic, which is almost four times more than before.

Adding the right keywords in the right places can work wonders for your app store ranking.

Source: SimilarWeb

7. App Name: Omvana

Since people have never heard of the name “Omvana,” they are not searching for it in the app store. So the team needed to ensure that their app gained visibility among people who are interested in an app for personal meditation.

Obstacles Faced

For apps like Omvana, the biggest challenge is to attract people who will download their app. They are targeting people who are looking for an app that will help with their meditation. However, these people have never heard of the app. So the biggest challenge was getting this target audience to discover their app in the first place.

The team discovered that people were searching for terms like “sleep,” “meditation,” “binaural,” etc. So they decided to rename the app in the app store from just “Omvana” to “Omvana – Meditate, Sleep, Focus, Relax, Rest & Nap Better with 1000s of Mindfulness, Hypnosis, Meditation and Binaural Sounds.”

This simple ASO strategy helped them increase their downloads by 125%.

Even the simplest things like keywords in title can make a huge difference

Having your app name alone in the app title may not drive visibility, so you need to work with commonly used and relevant keywords.

Source: BenPhilabaum   SensorTower

8. App Name: Trunk Club

Trunk Club wanted to efficiently convert visitors into paying customers through the app. They also wanted to discover the best customers they could focus their efforts on.

Challenges Faced

The crucial challenge faced by Trunk Club were that visitors were mostly in the browsing stage and not in the mental state of buying products. Due to this, the stylist’s time was spent even on those users who were not really interested in shopping. As they have a lot of users who sign up, it really created a mess for the stylists.

In order to save their stylist’s time, they tried a couple of app mechanics that would separate the window shoppers from serious buyers. Requiring credit card details was one such potential option.

Getting the credit card info filled in before buying anything from the Trunk helped generate more productive leads for the stylists to pursue. The users would be charged only when they choose to keep something in their trunk.

40% of their traffic now comes through mobile. Requiring credit card information led to fewer overall conversions, but the users that requested a trunk were more qualified and converted into purchases at a much higher rate.

43% of the users are more likely to connect to the stylists and make purchases. Since stylists have qualified leads now, they offer exceptional services and are now 90% more efficient than before.

Separating window shoppers from visitors who have actual interest in making a purchase drives profitability.

Source: UpSight   Optimizely

9. App Name: MailTime

MailTime wanted to completely overturn the closed mobile messaging industry. They wanted to use localization to ensure that they could make the desired change at different geographic locations.

The app offers an open messaging service and was developed using decentralized email technology. In other words, it is basically an email messenger. They were trying to bring about a disruption to the existing trend of closed mobile messengers. And sometimes, those apps had limitations in terms of geography.

Charlie Sheng, CMO of MailTime has talked about how they aimed for localization from the beginning because it was the only way they could cross borders with their app.

In some languages, the translations would end up being too long. In some cases, the translations didn’t fit the app’s UI design. This happened to the versions in Russian, German, Portuguese, and French.

So the team ended up working with the developer to customize the UI so that it fit the translated phrases. In some cases, the translators had to change the translations so that they fit the UI. This took the team a long time.

MailTime worked extensively to localize their app for different countries. They carefully worked on translations that perfectly fit different cultures. They also had to change the translations so that they fit the UI.

MailTime now supports 12 languages, including Chinese (in which the app is called 简信), Japanese, and Russian. It also supports ten email providers, including all major email services like Gmail, Outlook, Yahoo Mail, and services like Mail.Ru, QQ Mail, and 163 Mail, which are popular in Asia and Russia. They will soon add another seven languages to their service.

MailTime was featured as the Best New App in countries such as Austria, Brunei, China, Cambodia, Germany, Hong Kong, Indonesia, Laos, Macau, Malaysia, Switzerland, Singapore, Sri Lanka, Thailand, Taiwan, Vietnam, and the Philippines.

It was also featured on the front page of the Productivity Category in the United States. This coverage lasted over three weeks and drove tens of thousands of downloads every day.

Localizing your application can help you increase visibility, as you get exposed to a larger audience. And a larger audience implies an increase in the number of downloads.

Source: OneSkyApp

10. App Name: Marriott

Marriott wanted to drive 500,000 downloads within the first three months of launching their app. They also wanted to make the most of the smartphone as their secret marketing weapon.

A theme was carried out with a very different concept, the concept was that the smartphone, like the smartphone traveler, is overworked and needs a vacation. The smartphone pitches the traveler on the benefits of getting the Marriott app and hence getting them both a vacation.

This concept was popularized across all media. This included mobile, social, display, print, and even hotel properties.

The app was ranked as the number 1 travel app on iTunes on the first day of the campaign. It became the third largest m-commerce sales site of all the time. It was the first travel app to break the top five free apps overall in iTunes. It got 500,000 downloads within the first three months.

Fun and witty messaging helped attract and engage the target audience.

Multi-channel promotions helped ensure that they could reach the audience anywhere.

Source: BeeByClarkMeyler

11. App Name: Presspad

To increase the number of downloads for the app, which would eventually increase revenue.

Presspad didn’t follow a specific strategy other than optimizing their app following the basic principles of app store optimization.

They saw an increase in downloads by 140%, which led to an increase in revenue by 87%.

Sometimes just following the best practices can work for you.

Source: PressPadApp

12. App Name: KFC

KFC wanted to find ways to drive foot traffic to their stores by reaching local passerbys on their smartphones.

KFC started a campaign and used mobile location technology so that they could entice nearby customers to visit their restaurants. KFC worked with an ad company to target consumers to identify and reach the relevant target audience. They found that the most receptive demographic to the location-based targeting were busy parents with families.

The company’s target audience was comprised of young adults. They also targeted busy families whose lives are made simpler in many ways by mobile devices. They used the most accurate location technology so they could reach their target audience at the right time while they were at the right place. KFC delivered relevant offers that would entice these customers to visit the restaurant nearby.

The three-month long campaign helped drive foot traffic by engaging customers who were nearby a KFC store. It also drove a click-through rate that was 40% above the industry benchmark.

Accurate location targeting can help you reach the right audience at the right time.

Identifying your most receptive demographic and reaching them where they are most likely to engage with your business can pay off.

Source:  Youtube

13. App Name: Vodafone's Secret Women App

Domestic violence is rampant in Turkey, where almost one in every three women is a victim of domestic abuse. These victims are afraid to speak out and look for help. Vodafone believed that they could provide help to these women with the use of this powerful technology and created a secret app for them. Now the biggest challenge was spreading the message of this app in secret without any men finding out about it.

This app was hidden within a flashlight app. When a victim shakes her phone, the app would send out a message to three people that she trusts. The alert will also send out details of her location. Vodafone placed ads in products only used by women such as on wax strips and in the labels of women's underwear. Some ads also appeared in the middle of makeup vlogs.

According to their estimate, Vodafone believed that the secret would remain only for ten months, so they updated the app again. With the update, the flashlight app became a mirror application, so it remained a secret once again. They then used the same marketing techniques as earlier to spread messages about the update.

The app has been downloaded by 254,000 women in Turkey, which is 24% of all female smartphone users in the country. There has been more than 103,000 activations for the app. Since it became a lifeline for women who are in danger from their spouses, the app received the Grand Prix award under the media category during the Cannes Lions 2015.

Smart placement of ads for your app will ensure that it reaches the desired audience, which is especially important for an app such as this.

Source: DigitalTrainingAcademy   WPP

14. App Name: Starbucks

Although smartphone owners may not hesitate to make large purchases using their phones, things would be much simpler for them if they could complete their purchases with a mobile wallet-style program. The most important reason behind this logic is that entering credit card information can be inconvenient and unsafe.

Starbucks introduced a digital tipping feature called “Shake to Pay.” Using this feature, the users can just bring up a barcode by shaking their phone. Baristas can then scan this barcode to accept the tip using mobile payment.

They also used a rewarding strategy to incentivize their users. Each time a customer makes a purchase through the company’s popular app, they get a star. After collecting a certain number of stars, they can then collect a reward. Under this program, customers can attain a Gold Status when they earn 30 stars within a year. Once they’ve achieved this status, they further get a free beverage or a food item for every 12 stars they earn.

There were 6 million transactions worth $1.5 billion made weekly in the U.S. Mobile payments accounted for 15% of total transactions made in Starbucks-operated stores in the U.S.

Always give multiple payment options to users.

Offer rewards to users for every purchase they make to encourage them to engage with the app.

Source: MBAKnol

15. App Name: CloudOn

To increase downloads and boost store ranking.

Strategy-Drive Solution

CloudOn thoroughly optimized their Play Store listing and placed their main focus on the app title and description. They made changes that would ensure better visibility of the app when people search for relevant keywords. They also used a new set of keywords that they deemed relevant to their target audience.

With these simple tricks, CloudOn made it to the top 10 lists with only changes to keywords and title. CloudOn downloads went up to 201%.

They ranked fifth on the charts with new shiny screenshots.

• • Give much heed to the app title and description.
• • Review your keywords monthly, and change them if need be.
• • The app description should be appealing.

Source: SensorTower

16. App Name: ASDA Price Guarantee App

To simplify the process of saving money for shoppers without burdening internal teams too much.

ASDA came up with the Price Guarantee app, in which customers can enter the details of their shopping receipt to see if they qualify for deals. They will then get money-back vouchers through the app. The app fetches data from a third-party site and outlined eligible discounts according to the customer’s receipt. After developing the app, the team also marketed it online and on television.

There were more than 1,000 downloads a day for the app. ASDA also found that users continued to engage with the app long after their downloaded it.

Creating apps that simplify the lives of customers can ensure long-term engagement with the app.

Marketing the app through multiple channels can give the desired visibility to drive downloads.

Source: PocketWorks

17. App Name: 10bis

To get high install volumes without spending a fortune on app marketing.

10bis started out by identifying a broad range of audiences relevant to their services based on interests and demographic. They then created a Facebook ad campaign targeting these audiences, as they are most likely to download the app and use it. This target audience was comprised of people who have an interest in restaurants and food as well as single people and people who belong to younger age groups.

They also created another campaign in which they used the Custom Audiences feature to target people who have already downloaded the app. The ads were designed to encourage them to use the app by offering special promotions for local restaurants.

10bis managed to get 15,000 app installs and 70,000 app interactions between October 2015 and January 2016 alone. Their ongoing campaign manages to deliver thousands of new users every month. The best part is that these users engage with the app since they are highly relevant.

Carefully targeting highly relevant audiences can help deliver the desired results and achieve engaged users.

Running an ongoing campaign can deliver consistent results.

Source:  DigitalTrainingAcademy

18. App Name: Pokemon Go

To promote their newly-launched video game and achieve installs by highly engaged users.

The team ran a pre-launch promotional campaign using YouTube videos and press releases. They also made announcements about the app’s main features. But these marketing strategies aren’t the only reason for the app’s massive success. The users themselves help spread the news about the app and helped to make it viral.

The app’s design itself is enough reason for many users to download the app. Since the app makes use of location-based services and augmented reality to create a unique gaming experience, it managed to win the hearts of users.

Pokemon Go now has 26 million active users on a daily basis. The average player spends more than 40 minutes a day on the app. In addition to this, the game continues to attract 500 downloads every minute or 700,000 downloads per day.

Offering advanced features can deliver a unique user experience that encourages word of mouth marketing.

Building hype before the launch can help gain traction for your app marketing.

Source: EasternPeak

19. App Name: MakeMyTrip

To achieve overall growth of the MakeMyTrip mobile app.

MakeMyTrip worked with AppVirality to create an in-app referral program. The program rewarded new users who downloaded the app through friend’s referrals. It also rewarded users whose friends downloaded the app through their referrals and gave an additional reward when those friends booked a trip using the app.

MakeMyTrip saw a 20% increase in overall downloads. Their conversions increased by 25% and transaction rate went up by 20%.

Referral programs are a great way to motivate users to promote your app.

Source: AppVirality

20. App Name: Paperclip

To increase the number of app users and achieve long-term growth.

Paperclip decided to use AppSamurai, a self-service mobile advertising tool designed mainly for startups. They used the smart ad campaign feature to target highly relevant users and get them to download the app.

They managed to get a 210% increase in user acquisition rate and a 100% increase in daily sessions. The number of daily active users increased by 250% and the app ranking jumped from 100 to top 25 in the shopping category.

Invest in smart ads that will help you target an audience that is highly likely to download and use your app.

Source: AppSamurai

21. App Name: Sing2Learn

To increase app visibility and drive downloads as well as increase their app store rating.

Sing2Learn worked with a mobile marketing agency to create a PowerPoint presentation about the app and distribute it through multiple online channels. They created and distributed a highly engaging demo video, which also served as a marketing video. The team created and distributed press releases online to raise more awareness about the app.

Additionally, they did thorough app store optimization to ensure that the app had an accurate description along with screenshots and tags. Sing2Learn created a pay-per-click campaign using relevant keywords to further increase visibility. They amped up their social media marketing strategy to raise more awareness about the app. Journalists helped them gain additional exposure.

The app has since been installed more than 13,000 times and received 480 reviews on Google Play. It has managed to get an app store rating of 4.8.

Promoting your app through multiple channels can help you gain significant exposure.

Source: MobileSoftwareMarketing

These mobile app marketing case studies should help you gain a better understanding of the improvement you can see with the right kind of changes in your mobile app marketing strategy. You should now have a clear idea of all of the changes you can make to improve your app growth. Which of these case studies was the most impressive to you? Let us know in the comments.

About the Author

Gaurav Sharma -

CEO/Founder @ Attrock Gaurav Sharma is the Founder and CEO of Attrock , a results-driven digital marketing company. Grew an agency from 5-figure to 7-figure revenue in just two years | 10X leads | 2.8X conversions | 300K organic monthly traffic | 5K keywords on page 1. He also contributes to top publications like HuffPost, Adweek, Business2Community, TechCrunch, and more.

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IHG HOTELS & RESORTS

A future-ready app for world-class travel

Call for change, making room for mobile.

In a world where we use our phones for almost everything, travel plans often start from the palms of our hands. In this mobile-first era, IHG Hotels & Resorts—with 17 diverse brands and more than 6,000 hotels around the world—knew an elevated app experience was the best way to connect with and inspire loyalty from both current and next-gen travelers.

IHG’s app is its primary digital interface for interacting with and taking care of guests—and where the hotel-guest relationship often starts. For this reason, IHG needed a refreshed mobile experience to compete with the expectations set by today’s tech-first world. Additionally, IHG needed to build this new mobile experience around two priority user groups:

• Loyalty members: The IHG app is central to the new IHG One Rewards loyalty program, and members are the largest group of app users. But just like travel, the nature of loyalty has changed. IHG One Rewards is rooted in choice, flexibility, and rich rewards —and the app needed to support that.
• Hotel owners: Owned digital channels drive revenue from bookings at the lowest cost and in the most loyalty-building way—compared to third-party travel sites that take a commission and control the experience. Because of this, app innovation is a critical point of focus as owners seek to expand revenue and create sustainable growth.

As travel started to pick up in 2021, there was an urgency to get to market quickly with both the new loyalty experience and the redesigned app, and it was a massive undertaking. IHG couldn’t just reskin its current app—outdated infrastructure would produce exponential tech debt and complexity down the road. Plus, the new app needed to work with both iOS and Android, be translated into 18 languages and work across IHG’s 17 global brands and 6,000+ hotels.

IHG Wins 3 Webby Awards

The IHG One Rewards mobile app won three categories at the annual Webby Awards in April 2024, including the People’s Choice Webby Award for Best User Experience and People’s Choice and Judge’s Selection for Best Travel App.

WHEN TECH MEETS HUMAN INGENUITY

Shared delivery, expert support.

IHG tapped long-time partner Accenture to help, and the team worked side-by-side to envision and deliver a new app. With access to Accenture’s insights and intelligence around emerging trends and market demands, IHG was able to dream up new ideas and broaden the horizons of possibility.

A foundational component of the partnership was the flexible delivery model, or digital “factory”—a streamlined framework for creating and delivering digital products. The factory makes previously complicated development and delivery processes predictable, repeatable and reliable at scale, across IHG’s global properties. It allows the hotel group to bring new, innovative app features and experiences—like additional payment methods (WeChat Pay in China, for example) or digital check-in—to life faster.

The agility of scalable production allows IHG to ramp the factory up or down depending on business cycles or other strategic priorities, to launch multiple upgrades at the same time and to tap key specialized talent when needed. To that end, the model provides IHG with the back-end capabilities and a dedicated delivery team to create state-of-the-art app architecture and analytics. IHG is no longer limited to small groups of highly specialized resources—more people understand how to build and support this important digital asset, reducing risk and maximizing efficiency.

The new app was launched with an extensive beta process to ensure there was no impact to booking flow and functionality, and to gather valuable feedback before the full launch. The team released the app to an increasing pool of testers, starting with 12 users close to the program and eventually releasing to thousands of IHG employees and hotel owners, key partners and corporate customers globally. This process improved reliability and allowed the team to quickly address rare error combinations well before the actual launch.

Finally, the app was launched in phases, which allowed the team to pause and learn from feedback. By late May 2022, IHG fully launched the new IHG One Rewards App at its Americas Owners Conference In Las Vegas.

A VALUABLE DIFFERENCE

Making modern travel exceptional.

The new app is sleek and seamless, providing an end-to-end personalized experience for booking, check-in, IHG One Rewards Loyalty Program benefit management and communication across all 17 brands. It also supports expanded property attributes and pricing offerings, with increased merchandising opportunities for hotels. Leveraging the digital factory, IHG improved the experience for customers with features like personalized home screens, sticky navigation and “add to wallet” functionality for reservations.

The app is the most efficient place for IHG One Rewards members to manage stays and track progress toward the newly launched Milestone Rewards—a program full of perks based on extensive research into what guests really want. Inside the app, travelers can find an account dashboard to track points and milestones, a chat-based digital concierge and the ability to add the IHG One Rewards card to their Apple or Google wallet, to name a few attributes.

Already, the app is seeing exceptional results—a key contributor to IHG’s growth and ongoing success. As of September 2022—compared to pre-pandemic metrics—revenue, usage and downloads are all up more than 20% and growing.

The app is also faster and has near-perfect, crash-free performance. And as a testament to usability, it has a 4.9-star rating in the iOS app store, making it a top-rated travel app. Customer reviews describe the app as “easy to navigate” with a “stunning new design.” One guest even wrote that they “couldn’t travel without it.”

The IHG One Rewards mobile app has garnered global recognition, winning three categories at the annual Webby Awards in April 2024 , including the People’s Choice Webby Award for Best User Experience and People’s Choice and Judge’s Selection for Best Travel App.

The IHG mobile app is a big step forward in the company’s digital journey. It positions IHG as a leader in travel innovation, helping exceed guest expectations from travel planning to checkout.

Featured IHG Hotels & Resorts: ​

• InterContinental Maldives Maamunagau Resort ​
• Kimpton Rowan Palm Springs

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