research goal statement examples

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Research statement, what is a research statement.

The research statement (or statement of research interests) is a common component of academic job applications. It is a summary of your research accomplishments, current work, and future direction and potential of your work.

The statement can discuss specific issues such as:

• funding history and potential
• requirements for laboratory equipment and space and other resources
• potential research and industrial collaborations
• how your research contributes to your field
• future direction of your research

The research statement should be technical, but should be intelligible to all members of the department, including those outside your subdiscipline. So keep the “big picture” in mind. The strongest research statements present a readable, compelling, and realistic research agenda that fits well with the needs, facilities, and goals of the department.

Research statements can be weakened by:

• overly ambitious proposals
• lack of clear direction
• lack of big-picture focus
• inadequate attention to the needs and facilities of the department or position

Why a Research Statement?

• It conveys to search committees the pieces of your professional identity and charts the course of your scholarly journey.
• It communicates a sense that your research will follow logically from what you have done and that it will be different, important, and innovative.
• It gives a context for your research interests—Why does your research matter? The so what?
• It combines your achievements and current work with the proposal for upcoming research.
• areas of specialty and expertise
• potential to get funding
• academic strengths and abilities
• compatibility with the department or school
• ability to think and communicate like a serious scholar and/or scientist

Formatting of Research Statements

The goal of the research statement is to introduce yourself to a search committee, which will probably contain scientists both in and outside your field, and get them excited about your research. To encourage people to read it:

• make it one or two pages, three at most
• use informative section headings and subheadings
• use bullets
• use an easily readable font size
• make the margins a reasonable size

Organization of Research Statements

Think of the overarching theme guiding your main research subject area. Write an essay that lays out:

• The main theme(s) and why it is important and what specific skills you use to attack the problem.
• A few specific examples of problems you have already solved with success to build credibility and inform people outside your field about what you do.
• A discussion of the future direction of your research. This section should be really exciting to people both in and outside your field. Don’t sell yourself short; if you think your research could lead to answers for big important questions, say so!
• A final paragraph that gives a good overall impression of your research.

Writing Research Statements

• Avoid jargon. Make sure that you describe your research in language that many people outside your specific subject area can understand. Ask people both in and outside your field to read it before you send your application. A search committee won’t get excited about something they can’t understand.
• Write as clearly, concisely, and concretely as you can.
• Keep it at a summary level; give more detail in the job talk.
• Ask others to proofread it. Be sure there are no spelling errors.
• Convince the search committee not only that you are knowledgeable, but that you are the right person to carry out the research.
• Include information that sets you apart (e.g., publication in  Science, Nature,  or a prestigious journal in your field).
• What excites you about your research? Sound fresh.
• Include preliminary results and how to build on results.
• Point out how current faculty may become future partners.
• Acknowledge the work of others.
• Use language that shows you are an independent researcher.
• BUT focus on your research work, not yourself.
• Include potential funding partners and industrial collaborations. Be creative!
• Provide a summary of your research.
• Put in background material to give the context/relevance/significance of your research.
• List major findings, outcomes, and implications.
• Describe both current and planned (future) research.
• Communicate a sense that your research will follow logically from what you have done and that it will be unique, significant, and innovative (and easy to fund).

Describe Your Future Goals or Research Plans

• Major problem(s) you want to focus on in your research.
• The problem’s relevance and significance to the field.
• Your specific goals for the next three to five years, including potential impact and outcomes.
• If you know what a particular agency funds, you can name the agency and briefly outline a proposal.
• Give broad enough goals so that if one area doesn’t get funded, you can pursue other research goals and funding.

Identify Potential Funding Sources

• Almost every institution wants to know whether you’ll be able to get external funding for research.
• Try to provide some possible sources of funding for the research, such as NIH, NSF, foundations, private agencies.
• Mention past funding, if appropriate.

Be Realistic

There is a delicate balance between a realistic research statement where you promise to work on problems you really think you can solve and over-reaching or dabbling in too many subject areas. Select an over-arching theme for your research statement and leave miscellaneous ideas or projects out. Everyone knows that you will work on more than what you mention in this statement.

Consider Also Preparing a Longer Version

• A longer version (five–15 pages) can be brought to your interview. (Check with your advisor to see if this is necessary.)
• You may be asked to describe research plans and budget in detail at the campus interview. Be prepared.
• Include laboratory needs (how much budget you need for equipment, how many grad assistants, etc.) to start up the research.

Samples of Research Statements

To find sample research statements with content specific to your discipline, search on the internet for your discipline + “Research Statement.”

• University of Pennsylvania Sample Research Statement
• Advice on writing a Research Statement (Plan) from the journal  Science

Research Aims, Objectives & Questions

The “Golden Thread” Explained Simply (+ Examples)

By: David Phair (PhD) and Alexandra Shaeffer (PhD) | June 2022

The research aims , objectives and research questions (collectively called the “golden thread”) are arguably the most important thing you need to get right when you’re crafting a research proposal , dissertation or thesis . We receive questions almost every day about this “holy trinity” of research and there’s certainly a lot of confusion out there, so we’ve crafted this post to help you navigate your way through the fog.

Overview: The Golden Thread

• What is the golden thread
• What are research aims ( examples )
• What are research objectives ( examples )
• What are research questions ( examples )
• The importance of alignment in the golden thread

What is the “golden thread”?  

The golden thread simply refers to the collective research aims , research objectives , and research questions for any given project (i.e., a dissertation, thesis, or research paper ). These three elements are bundled together because it’s extremely important that they align with each other, and that the entire research project aligns with them.

Importantly, the golden thread needs to weave its way through the entirety of any research project , from start to end. In other words, it needs to be very clearly defined right at the beginning of the project (the topic ideation and proposal stage) and it needs to inform almost every decision throughout the rest of the project. For example, your research design and methodology will be heavily influenced by the golden thread (we’ll explain this in more detail later), as well as your literature review.

The research aims, objectives and research questions (the golden thread) define the focus and scope ( the delimitations ) of your research project. In other words, they help ringfence your dissertation or thesis to a relatively narrow domain, so that you can “go deep” and really dig into a specific problem or opportunity. They also help keep you on track , as they act as a litmus test for relevance. In other words, if you’re ever unsure whether to include something in your document, simply ask yourself the question, “does this contribute toward my research aims, objectives or questions?”. If it doesn’t, chances are you can drop it.

Alright, enough of the fluffy, conceptual stuff. Let’s get down to business and look at what exactly the research aims, objectives and questions are and outline a few examples to bring these concepts to life.

Research Aims: What are they?

Simply put, the research aim(s) is a statement that reflects the broad overarching goal (s) of the research project. Research aims are fairly high-level (low resolution) as they outline the general direction of the research and what it’s trying to achieve .

Research Aims: Examples  

True to the name, research aims usually start with the wording “this research aims to…”, “this research seeks to…”, and so on. For example:

“This research aims to explore employee experiences of digital transformation in retail HR.”   “This study sets out to assess the interaction between student support and self-care on well-being in engineering graduate students”  

As you can see, these research aims provide a high-level description of what the study is about and what it seeks to achieve. They’re not hyper-specific or action-oriented, but they’re clear about what the study’s focus is and what is being investigated.

Need a helping hand?

Research Objectives: What are they?

The research objectives take the research aims and make them more practical and actionable . In other words, the research objectives showcase the steps that the researcher will take to achieve the research aims.

The research objectives need to be far more specific (higher resolution) and actionable than the research aims. In fact, it’s always a good idea to craft your research objectives using the “SMART” criteria. In other words, they should be specific, measurable, achievable, relevant and time-bound”.

Research Objectives: Examples  

Let’s look at two examples of research objectives. We’ll stick with the topic and research aims we mentioned previously.  

For the digital transformation topic:

To observe the retail HR employees throughout the digital transformation. To assess employee perceptions of digital transformation in retail HR. To identify the barriers and facilitators of digital transformation in retail HR.

And for the student wellness topic:

To determine whether student self-care predicts the well-being score of engineering graduate students. To determine whether student support predicts the well-being score of engineering students. To assess the interaction between student self-care and student support when predicting well-being in engineering graduate students.

  As you can see, these research objectives clearly align with the previously mentioned research aims and effectively translate the low-resolution aims into (comparatively) higher-resolution objectives and action points . They give the research project a clear focus and present something that resembles a research-based “to-do” list.

Research Questions: What are they?

Finally, we arrive at the all-important research questions. The research questions are, as the name suggests, the key questions that your study will seek to answer . Simply put, they are the core purpose of your dissertation, thesis, or research project. You’ll present them at the beginning of your document (either in the introduction chapter or literature review chapter) and you’ll answer them at the end of your document (typically in the discussion and conclusion chapters).  

The research questions will be the driving force throughout the research process. For example, in the literature review chapter, you’ll assess the relevance of any given resource based on whether it helps you move towards answering your research questions. Similarly, your methodology and research design will be heavily influenced by the nature of your research questions. For instance, research questions that are exploratory in nature will usually make use of a qualitative approach, whereas questions that relate to measurement or relationship testing will make use of a quantitative approach.  

Let’s look at some examples of research questions to make this more tangible.

Research Questions: Examples  

Again, we’ll stick with the research aims and research objectives we mentioned previously.  

For the digital transformation topic (which would be qualitative in nature):

How do employees perceive digital transformation in retail HR? What are the barriers and facilitators of digital transformation in retail HR?  

And for the student wellness topic (which would be quantitative in nature):

Does student self-care predict the well-being scores of engineering graduate students? Does student support predict the well-being scores of engineering students? Do student self-care and student support interact when predicting well-being in engineering graduate students?  

You’ll probably notice that there’s quite a formulaic approach to this. In other words, the research questions are basically the research objectives “converted” into question format. While that is true most of the time, it’s not always the case. For example, the first research objective for the digital transformation topic was more or less a step on the path toward the other objectives, and as such, it didn’t warrant its own research question.  

So, don’t rush your research questions and sloppily reword your objectives as questions. Carefully think about what exactly you’re trying to achieve (i.e. your research aim) and the objectives you’ve set out, then craft a set of well-aligned research questions . Also, keep in mind that this can be a somewhat iterative process , where you go back and tweak research objectives and aims to ensure tight alignment throughout the golden thread.

The importance of strong alignment 

Alignment is the keyword here and we have to stress its importance . Simply put, you need to make sure that there is a very tight alignment between all three pieces of the golden thread. If your research aims and research questions don’t align, for example, your project will be pulling in different directions and will lack focus . This is a common problem students face and can cause many headaches (and tears), so be warned.

Take the time to carefully craft your research aims, objectives and research questions before you run off down the research path. Ideally, get your research supervisor/advisor to review and comment on your golden thread before you invest significant time into your project, and certainly before you start collecting data .  

Recap: The golden thread

In this post, we unpacked the golden thread of research, consisting of the research aims , research objectives and research questions . You can jump back to any section using the links below.

As always, feel free to leave a comment below – we always love to hear from you. Also, if you’re interested in 1-on-1 support, take a look at our private coaching service here.

Psst... there’s more!

This post was based on one of our popular Research Bootcamps . If you're working on a research project, you'll definitely want to check this out ...

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39 Comments

Thank you very much for your great effort put. As an Undergraduate taking Demographic Research & Methodology, I’ve been trying so hard to understand clearly what is a Research Question, Research Aim and the Objectives in a research and the relationship between them etc. But as for now I’m thankful that you’ve solved my problem.

Well appreciated. This has helped me greatly in doing my dissertation.

An so delighted with this wonderful information thank you a lot.

so impressive i have benefited a lot looking forward to learn more on research.

I am very happy to have carefully gone through this well researched article.

Infact,I used to be phobia about anything research, because of my poor understanding of the concepts.

Now,I get to know that my research question is the same as my research objective(s) rephrased in question format.

I please I would need a follow up on the subject,as I intends to join the team of researchers. Thanks once again.

Thanks so much. This was really helpful.

I know you pepole have tried to break things into more understandable and easy format. And God bless you. Keep it up

i found this document so useful towards my study in research methods. thanks so much.

This is my 2nd read topic in your course and I should commend the simplified explanations of each part. I’m beginning to understand and absorb the use of each part of a dissertation/thesis. I’ll keep on reading your free course and might be able to avail the training course! Kudos!

Thank you! Better put that my lecture and helped to easily understand the basics which I feel often get brushed over when beginning dissertation work.

This is quite helpful. I like how the Golden thread has been explained and the needed alignment.

This is quite helpful. I really appreciate!

The article made it simple for researcher students to differentiate between three concepts.

Very innovative and educational in approach to conducting research.

I am very impressed with all these terminology, as I am a fresh student for post graduate, I am highly guided and I promised to continue making consultation when the need arise. Thanks a lot.

A very helpful piece. thanks, I really appreciate it .

Very well explained, and it might be helpful to many people like me.

Wish i had found this (and other) resource(s) at the beginning of my PhD journey… not in my writing up year… 😩 Anyways… just a quick question as i’m having some issues ordering my “golden thread”…. does it matter in what order you mention them? i.e., is it always first aims, then objectives, and finally the questions? or can you first mention the research questions and then the aims and objectives?

Thank you for a very simple explanation that builds upon the concepts in a very logical manner. Just prior to this, I read the research hypothesis article, which was equally very good. This met my primary objective.

My secondary objective was to understand the difference between research questions and research hypothesis, and in which context to use which one. However, I am still not clear on this. Can you kindly please guide?

In research, a research question is a clear and specific inquiry that the researcher wants to answer, while a research hypothesis is a tentative statement or prediction about the relationship between variables or the expected outcome of the study. Research questions are broader and guide the overall study, while hypotheses are specific and testable statements used in quantitative research. Research questions identify the problem, while hypotheses provide a focus for testing in the study.

Exactly what I need in this research journey, I look forward to more of your coaching videos.

This helped a lot. Thanks so much for the effort put into explaining it.

What data source in writing dissertation/Thesis requires?

What is data source covers when writing dessertation/thesis

This is quite useful thanks

I’m excited and thankful. I got so much value which will help me progress in my thesis.

where are the locations of the reserch statement, research objective and research question in a reserach paper? Can you write an ouline that defines their places in the researh paper?

Very helpful and important tips on Aims, Objectives and Questions.

Thank you so much for making research aim, research objectives and research question so clear. This will be helpful to me as i continue with my thesis.

Thanks much for this content. I learned a lot. And I am inspired to learn more. I am still struggling with my preparation for dissertation outline/proposal. But I consistently follow contents and tutorials and the new FB of GRAD Coach. Hope to really become confident in writing my dissertation and successfully defend it.

As a researcher and lecturer, I find splitting research goals into research aims, objectives, and questions is unnecessarily bureaucratic and confusing for students. For most biomedical research projects, including ‘real research’, 1-3 research questions will suffice (numbers may differ by discipline).

Awesome! Very important resources and presented in an informative way to easily understand the golden thread. Indeed, thank you so much.

Well explained

The blog article on research aims, objectives, and questions by Grad Coach is a clear and insightful guide that aligns with my experiences in academic research. The article effectively breaks down the often complex concepts of research aims and objectives, providing a straightforward and accessible explanation. Drawing from my own research endeavors, I appreciate the practical tips offered, such as the need for specificity and clarity when formulating research questions. The article serves as a valuable resource for students and researchers, offering a concise roadmap for crafting well-defined research goals and objectives. Whether you’re a novice or an experienced researcher, this article provides practical insights that contribute to the foundational aspects of a successful research endeavor.

A great thanks for you. it is really amazing explanation. I grasp a lot and one step up to research knowledge.

I really found these tips helpful. Thank you very much Grad Coach.

I found this article helpful. Thanks for sharing this.

thank you so much, the explanation and examples are really helpful

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How to Construct a Compelling Research Statement

A research statement is a critical document for prospective faculty applicants. This document allows applicants to convey to their future colleagues the importance and impact of their past and, most importantly, future research. You as an applicant should use this document to lay out your planned research for the next few years, making sure to outline how your planned research contributes to your field.

Some general guidelines

(from Carleton University )

An effective research statement accomplishes three key goals:

• It clearly presents your scholarship in nonspecialist terms;
• It places your research in a broader context, scientifically and societally; and
• It lays out a clear road map for future accomplishments in the new setting (the institution to which you’re applying).

Another way to think about the success of your research statement is to consider whether, after reading it, a reader is able to answer these questions:

• What do you do (what are your major accomplishments; what techniques do you use; how have you added to your field)?
• Why is your work important (why should both other scientists and nonscientists care)?
• Where is it going in the future (what are the next steps; how will you carry them out in your new job; does your research plan meet the requirements for tenure at this institution)?

1. Make your statement reader-friendly

A typical faculty application call can easily receive 200+ applicants. As such, you need to make all your application documents reader-friendly. Use headings and subheadings to organize your ideas and leave white space between sections.

In addition, you may want to include figures and diagrams in your research statement that capture key findings or concepts so a reader can quickly determine what you are studying and why it is important. A wall of text in your research statement should be avoided at all costs. Rather, a research statement that is concise and thoughtfully laid out demonstrates to hiring committees that you can organize ideas in a coherent and easy-to-understand manner.

Also, this presentation demonstrates your ability to develop competitive funding applications (see more in next section), which is critical for success in a research-intensive faculty position.

2. Be sure to touch on the fundability of your planned research work

Another goal of your research statement is to make the case for why your planned research is fundable. You may get different opinions here, but I would recommend citing open or planned funding opportunities at federal agencies or other funders that you plan to submit to. You might also use open funding calls as a way to demonstrate that your planned research is in an area receiving funding prioritization by various agencies.

If you are looking for funding, check out this list of funding resources on my personal website. Another great way to look for funding is to use NIH Reporter and NSF award search .

3. Draft the statement and get feedback early and often

I can tell you from personal experience that it takes time to refine a strong research statement. I went on the faculty job market two years in a row and found my second year materials to be much stronger. You need time to read, review and reflect on your statements and documents to really make them stand out.

It is important to have your supervisor and other faculty read and give feedback on your critical application documents and especially your research statement. Also, finding peers to provide feedback and in return giving them feedback on their documents is very helpful. Seek out communities of support such as Future PI Slack to find peer reviewers (and get a lot of great application advice) if needed.

4. Share with nonexperts to assess your writing’s clarity

Additionally, you may want to consider sharing your job materials, including your research statement, with non-experts to assess clarity. For example, NC State’s Professional Development Team offers an Academic Packways: Gearing Up for Faculty program each year where you can get feedback on your application documents from individuals working in a variety of areas. You can also ask classmates and colleagues working in different areas to review your research statement. The more feedback you can receive on your materials through formal or informal means, the better.

5. Tailor your statement to the institution

It is critical in your research statement to mention how you will make use of core facilities or resources at the institution you are applying to. If you need particular research infrastructure to do your work and the institution has it, you should mention that in your statement. Something to the effect of: “The presence of the XXX core facility at YYY University will greatly facilitate my lab’s ability to investigate this important process.”

Mentioning core facilities and resources at the target institution shows you have done your research, which is critical in demonstrating your interest in that institution.

Finally, think about the resources available at the institution you are applying to. If you are applying to a primarily undergraduate-serving institution, you will want to be sure you propose a research program that could reasonably take place with undergraduate students, working mostly in the summer and utilizing core facilities that may be limited or require external collaborations.

Undergraduate-serving institutions will value research projects that meaningfully involve students. Proposing overly ambitious research at a primarily undergraduate institution is a recipe for rejection as the institution will read your application as out of touch … that either you didn’t do the work to research them or that you are applying to them as a “backup” to research-intensive positions.

You should carefully think about how to restructure your research statements if you are applying to both primarily undergraduate-serving and research-intensive institutions. For examples of how I framed my research statement for faculty applications at each type of institution, see my personal website ( undergraduate-serving ; research-intensive research statements).

6. Be yourself, not who you think the search committee wants

In the end, a research statement allows you to think critically about where you see your research going in the future. What are you excited about studying based on your previous work? How will you go about answering the unanswered questions in your field? What agencies and initiatives are funding your type of research? If you develop your research statement from these core questions, your passion and commitment to the work will surely shine through.

A closing thought: Be yourself, not who you think the search committee wants. If you try to frame yourself as someone you really aren’t, you are setting the hiring institution and you up for disappointment. You want a university to hire you because they like you, the work you have done, and the work you want to do, not some filtered or idealized version of you.

So, put your true self out there, and realize you want to find the right institutional fit for you and your research. This all takes time and effort. The earlier you start and the more reflection and feedback you get on your research statement and remaining application documents, the better you can present the true you to potential employers.

More Advice on Faculty Job Application Documents on ImPACKful

How to write a better academic cover letter

Tips on writing an effective teaching statement

More Resources

See here for samples of a variety of application materials from UCSF.

• Rules of the (Social Sciences & Humanities) Research Statement
• CMU’s Writing a Research Statement
• UW’s Academic Careers: Research Statements
• Developing a Winning Research Statement (UCSF)
• Academic Packways
• ImPACKful Tips

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Research Statements

The research statement is a critical document in academic and research applications, such as postdoctoral fellowships or faculty positions. It is a concise summary of your research background, current research activities, and future research goals. It serves as a tool to showcase the independent research you conduct, highlight your research agenda and goals, demonstrate your writing ability, and articulate potential funding opportunities you plan to pursue.

Printable Research Statement Guide

Length and Format

• 1-2 single-spaced pages (unless specified otherwise) • Adheres to the specific length and content requirements of each application

Audience and Context

• Write your research statement for an audience of professionals in your field. • Assume that the readers have a solid foundation in the subject matter.

Introduction

Begin with an introduction that contextualizes your work within your broader field. Discuss the larger questions your research addresses and the significance of those questions within the field.

Research Interests

Describe your specific research interests within the broader context. What questions or problems are you focused on, and why are they important?

Mention any academic publications, conference presentations, or collaborations resulting from your past research.

Incorporating your Research

This is an accordion element with a series of buttons that open and close related content panels.

Past Research

Provide a concise history of your past research. Discuss the initial questions you aimed to answer, the findings you obtained, and how your work contributed to the field.

Present Research

Discuss your ongoing research. What questions are you currently investigating, and what have you discovered so far? Explain how your current work connects to the broader academic discourse, and mention any forthcoming publications, conferences, or other professional activities. Include specific examples of your successes.

Future Research

Detail plans for future research. What questions do you intend to address next, and how do you plan to answer them? Explain how the institution and program to which you are applying can support your research goals. Discuss the potential implications of your future work.

Tie It All Together

Ensure your statement is logically connected, showing a progression in your research journey. Highlight the primary question or theme that has guided your academic career, its importance to the field, and how each stage of your work has contributed to addressing that question.

Your research statement should convey your motivation and passion for your work. Ultimately, a well-crafted research statement should demonstrate your expertise, potential contributions to the field, and compatibility with the academic institution to which you are applying. It should provide a clear and compelling narrative of your research journey and ambitions.

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Research statements for faculty job applications

The purpose of a research statement.

The main goal of a research statement is to walk the search committee through the evolution of your research, to highlight your research accomplishments, and to show where your research will be taking you next. To a certain extent, the next steps that you identify within your statement will also need to touch on how your research could benefit the institution to which you are applying. This might be in terms of grant money, faculty collaborations, involving students in your research, or developing new courses. Your CV will usually show a search committee where you have done your research, who your mentors have been, the titles of your various research projects, a list of your papers, and it may provide a very brief summary of what some of this research involves. However, there can be certain points of interest that a CV may not always address in enough detail.

• What got you interested in this research?
• What was the burning question that you set out to answer?
• What challenges did you encounter along the way, and how did you overcome these challenges?
• How can your research be applied?
• Why is your research important within your field?
• What direction will your research take you in next, and what new questions do you have?

While you may not have a good sense of where your research will ultimately lead you, you should have a sense of some of the possible destinations along the way. You want to be able to show a search committee that your research is moving forward and that you are moving forward along with it in terms of developing new skills and knowledge. Ultimately, your research statement should complement your cover letter, CV, and teaching philosophy to illustrate what makes you an ideal candidate for the job. The more clearly you can articulate the path your research has taken, and where it will take you in the future, the more convincing and interesting it will be to read.

Separate research statements are usually requested from researchers in engineering, social, physical, and life sciences, but can also be requested for researchers in the humanities. In many cases, however, the same information that is covered in the research statement is often integrated into the cover letter for many disciplines within the humanities and no separate research statement is requested within the job advertisement. Seek advice from current faculty and new hires about the conventions of your discipline if you are in doubt.

Timeline: Getting Started with your Research Statement

You can think of a research statement as having three distinct parts. The first part will focus on your past research, and can include the reasons you started your research, an explanation as to why the questions you originally asked are important in your field, and a summary some of the work you did to answer some of these early questions.

The middle part of the research statement focuses on your current research. How is this research different from previous work you have done, and what brought you to where you are today? You should still explain the questions you are trying to ask, and it is very important that you focus on some of the findings that you have (and cite some of the publications associated with these findings). In other words, do not talk about your research in abstract terms, make sure that you explain your actual results and findings (even if these may not be entirely complete when you are applying for faculty positions), and mention why these results are significant.

The final part of your research statement should build on the first two parts. Yes, you have asked good questions, and used good methods to find some answers, but how will you now use this foundation to take you into your future? Since you are hoping that your future will be at one of the institutions to which you are applying, you should provide some convincing reasons why your future research will be possible at each institution, and why it will be beneficial to that institution, or to the students at that institution.

While you are focusing on the past, present, and future or your research, and tailoring it to each institution, you should also think about the length of your statement and how detailed or specific you make the descriptions of your research. Think about who will be reading it. Will they all understand the jargon you are using? Are they experts in the subject, or experts in a range of related subjects? Can you go into very specific detail, or do you need to talk about your research in broader terms that make sense to people outside of your research field focusing on the common ground that might exist? Additionally, you should make sure that your future research plans differ from those of your PI or advisor, as you need to be seen as an independent researcher. Identify 4-5 specific aims that can be divided into short-term and long-term goals. You can give some idea of a 5-year research plan that includes the studies you want to perform, but also mention your long-term plans, so that the search committee knows that this is not a finite project.

Another important consideration when writing about your research is realizing that you do not perform research in a vacuum. When doing your research you may have worked within a team environment at some point, or sought out specific collaborations. You may have faced some serious challenges that required some creative problem-solving to overcome. While these aspects are not necessarily as important as your results and your papers or patents, they can help paint a picture of you as a well-rounded researcher who is likely to be successful in the future even if new problems arise, for example.

Follow these general steps to begin developing an effective research statement:

Step 1: Think about how and why you got started with your research. What motivated you to spend so much time on answering the questions you developed? If you can illustrate some of the enthusiasm you have for your subject, the search committee will likely assume that students and other faculty members will see this in you as well. People like to work with passionate and enthusiastic colleagues. Remember to focus on what you found, what questions you answered, and why your findings are significant. The research you completed in the past will have brought you to where you are today; also be sure to show how your research past and research present are connected. Explore some of the techniques and approaches you have successfully used in your research, and describe some of the challenges you overcame. What makes people interested in what you do, and how have you used your research as a tool for teaching or mentoring students? Integrating students into your research may be an important part of your future research at your target institutions. Conclude describing your current research by focusing on your findings, their importance, and what new questions they generate.

Step 2: Think about how you can tailor your research statement for each application. Familiarize yourself with the faculty at each institution, and explore the research that they have been performing. You should think about your future research in terms of the students at the institution. What opportunities can you imagine that would allow students to get involved in what you do to serve as a tool for teaching and training them, and to get them excited about your subject? Do not talk about your desire to work with graduate students if the institution only has undergraduates! You will also need to think about what equipment or resources that you might need to do your future research. Again, mention any resources that specific institutions have that you would be interested in utilizing (e.g., print materials, super electron microscopes, archived artwork). You can also mention what you hope to do with your current and future research in terms of publication (whether in journals or as a book), try to be as specific and honest as possible. Finally, be prepared to talk about how your future research can help bring in grants and other sources of funding, especially if you have a good track record of receiving awards and fellowships. Mention some grants that you know have been awarded to similar research, and state your intention to seek this type of funding.

Step 3: Ask faculty in your department if they are willing to share their own research statements with you. To a certain extent, there will be some subject-specific differences in what is expected from a research statement, and so it is always a good idea to see how others in your field have done it. You should try to draft your own research statement first before you review any statements shared with you. Your goal is to create a unique research statement that clearly highlights your abilities as a researcher.

Step 4: The research statement is typically a few (2-3) pages in length, depending on the number of images, illustrations, or graphs included.  Once you have completed the steps above, schedule an appointment with a career advisor to get feedback on your draft. You should also try to get faculty in your department to review your document if they are willing to do so.

Explore other application documents:

Writing a Research Statement

What is a research statement.

A research statement is a short document that provides a brief history of your past research experience, the current state of your research, and the future work you intend to complete.

The research statement is a common component of a potential student's application for post-undergraduate study. The research statement is often the primary way for departments and faculty to determine if a student's interests and past experience make them a good fit for their program/institution.

Although many programs ask for ‘personal statements,' these are not really meant to be biographies or life stories. What we, at Tufts Psychology, hope to find out is how well your abilities, interests, experiences and goals would fit within our program.

We encourage you to illustrate how your lived experience demonstrates qualities that are critical to success in pursuing a PhD in our program. Earning a PhD in any program is hard! Thus, as you are relaying your past, present, and future research interests, we are interested in learning how your lived experiences showcase the following:

• Perseverance
• Resilience in the face of difficulty
• Motivation to undertake intensive research training
• Involvement in efforts to promote equity and inclusion in your professional and/or personal life
• Unique perspectives that enrich the research questions you ask, the methods you use, and the communities to whom your research applies

How Do I Even Start Writing One?

Before you begin your statement, read as much as possible about our program so you can tailor your statement and convince the admissions committee that you will be a good fit.

Prepare an outline of the topics you want to cover (e.g., professional objectives and personal background) and list supporting material under each main topic. Write a rough draft in which you transform your outline into prose. Set it aside and read it a week later. If it still sounds good, go to the next stage. If not, rewrite it until it sounds right.

Do not feel bad if you do not have a great deal of experience in psychology to write about; no one who is about to graduate from college does. Do explain your relevant experiences (e.g., internships or research projects), but do not try to turn them into events of cosmic proportion. Be honest, sincere, and objective.

What Information Should It Include?

Your research statement should describe your previous experience, how that experience will facilitate your graduate education in our department, and why you are choosing to pursue graduate education in our department. Your goal should be to demonstrate how well you will fit in our program and in a specific laboratory.

Make sure to link your research interests to the expertise and research programs of faculty here. Identify at least one faculty member with whom you would like to work. Make sure that person is accepting graduate students when you apply. Read some of their papers and describe how you think the research could be extended in one or more novel directions. Again, specificity is a good idea.

Make sure to describe your relevant experience (e.g., honors thesis, research assistantship) in specific detail. If you have worked on a research project, discuss that project in detail. Your research statement should describe what you did on the project and how your role impacted your understanding of the research question.

Describe the concrete skills you have acquired prior to graduate school and the skills you hope to acquire.

Articulate why you want to pursue a graduate degree at our institution and with specific faculty in our department.

Make sure to clearly state your core research interests and explain why you think they are scientifically and/or practically important. Again, be specific.

What Should It Look Like?

Your final statement should be succinct. You should be sure to thoroughly read and follow the length and content requirements for each individual application. Finally, stick to the points requested by each program, and avoid lengthy personal or philosophical discussions.

How Do I Know if It is Ready?

Ask for feedback from at least one professor, preferably in the area you are interested in. Feedback from friends and family may also be useful. Many colleges and universities also have writing centers that are able to provide general feedback.

Of course, read and proofread the document multiple times. It is not always easy to be a thoughtful editor of your own work, so don't be afraid to ask for help.

Lastly, consider signing up to take part in the Application Statement Feedback Program . The program provides constructive feedback and editing support for the research statements of applicants to Psychology PhD programs in the United States.

21 Research Objectives Examples (Copy and Paste)

Research objectives refer to the definitive statements made by researchers at the beginning of a research project detailing exactly what a research project aims to achieve.

These objectives are explicit goals clearly and concisely projected by the researcher to present a clear intention or course of action for his or her qualitative or quantitative study. 

Research objectives are typically nested under one overarching research aim. The objectives are the steps you’ll need to take in order to achieve the aim (see the examples below, for example, which demonstrate an aim followed by 3 objectives, which is what I recommend to my research students).

Research Objectives vs Research Aims

Research aim and research objectives are fundamental constituents of any study, fitting together like two pieces of the same puzzle.

The ‘research aim’ describes the overarching goal or purpose of the study (Kumar, 2019). This is usually a broad, high-level purpose statement, summing up the central question that the research intends to answer.

Example of an Overarching Research Aim:

“The aim of this study is to explore the impact of climate change on crop productivity.” 

Comparatively, ‘research objectives’ are concrete goals that underpin the research aim, providing stepwise actions to achieve the aim.

Objectives break the primary aim into manageable, focused pieces, and are usually characterized as being more specific, measurable, achievable, relevant, and time-bound (SMART).

Examples of Specific Research Objectives:

1. “To examine the effects of rising temperatures on the yield of rice crops during the upcoming growth season.” 2. “To assess changes in rainfall patterns in major agricultural regions over the first decade of the twenty-first century (2000-2010).” 3. “To analyze the impact of changing weather patterns on crop diseases within the same timeframe.”

The distinction between these two terms, though subtle, is significant for successfully conducting a study. The research aim provides the study with direction, while the research objectives set the path to achieving this aim, thereby ensuring the study’s efficiency and effectiveness.

How to Write Research Objectives

I usually recommend to my students that they use the SMART framework to create their research objectives.

SMART is an acronym standing for Specific, Measurable, Achievable, Relevant, and Time-bound. It provides a clear method of defining solid research objectives and helps students know where to start in writing their objectives (Locke & Latham, 2013).

Each element of this acronym adds a distinct dimension to the framework, aiding in the creation of comprehensive, well-delineated objectives.

Here is each step:

• Specific : We need to avoid ambiguity in our objectives. They need to be clear and precise (Doran, 1981). For instance, rather than stating the objective as “to study the effects of social media,” a more focused detail would be “to examine the effects of social media use (Facebook, Instagram, and Twitter) on the academic performance of college students.”
• Measurable: The measurable attribute provides a clear criterion to determine if the objective has been met (Locke & Latham, 2013). A quantifiable element, such as a percentage or a number, adds a measurable quality. For example, “to increase response rate to the annual customer survey by 10%,” makes it easier to ascertain achievement.
• Achievable: The achievable aspect encourages researchers to craft realistic objectives, resembling a self-check mechanism to ensure the objectives align with the scope and resources at disposal (Doran, 1981). For example, “to interview 25 participants selected randomly from a population of 100” is an attainable objective as long as the researcher has access to these participants.
• Relevance : Relevance, the fourth element, compels the researcher to tailor the objectives in alignment with overarching goals of the study (Locke & Latham, 2013). This is extremely important – each objective must help you meet your overall one-sentence ‘aim’ in your study.
• Time-Bound: Lastly, the time-bound element fosters a sense of urgency and prioritization, preventing procrastination and enhancing productivity (Doran, 1981). “To analyze the effect of laptop use in lectures on student engagement over the course of two semesters this year” expresses a clear deadline, thus serving as a motivator for timely completion.

You’re not expected to fit every single element of the SMART framework in one objective, but across your objectives, try to touch on each of the five components.

Research Objectives Examples

1. Field: Psychology

Aim: To explore the impact of sleep deprivation on cognitive performance in college students.

• Objective 1: To compare cognitive test scores of students with less than six hours of sleep and those with 8 or more hours of sleep.
• Objective 2: To investigate the relationship between class grades and reported sleep duration.
• Objective 3: To survey student perceptions and experiences on how sleep deprivation affects their cognitive capabilities.

2. Field: Environmental Science

Aim: To understand the effects of urban green spaces on human well-being in a metropolitan city.

• Objective 1: To assess the physical and mental health benefits of regular exposure to urban green spaces.
• Objective 2: To evaluate the social impacts of urban green spaces on community interactions.
• Objective 3: To examine patterns of use for different types of urban green spaces. 

3. Field: Technology

Aim: To investigate the influence of using social media on productivity in the workplace.

• Objective 1: To measure the amount of time spent on social media during work hours.
• Objective 2: To evaluate the perceived impact of social media use on task completion and work efficiency.
• Objective 3: To explore whether company policies on social media usage correlate with different patterns of productivity.

4. Field: Education

Aim: To examine the effectiveness of online vs traditional face-to-face learning on student engagement and achievement.

• Objective 1: To compare student grades between the groups exposed to online and traditional face-to-face learning.
• Objective 2: To assess student engagement levels in both learning environments.
• Objective 3: To collate student perceptions and preferences regarding both learning methods.

5. Field: Health

Aim: To determine the impact of a Mediterranean diet on cardiac health among adults over 50.

• Objective 1: To assess changes in cardiovascular health metrics after following a Mediterranean diet for six months.
• Objective 2: To compare these health metrics with a similar group who follow their regular diet.
• Objective 3: To document participants’ experiences and adherence to the Mediterranean diet.

6. Field: Environmental Science

Aim: To analyze the impact of urban farming on community sustainability.

• Objective 1: To document the types and quantity of food produced through urban farming initiatives.
• Objective 2: To assess the effect of urban farming on local communities’ access to fresh produce.
• Objective 3: To examine the social dynamics and cooperative relationships in the creating and maintaining of urban farms.

7. Field: Sociology

Aim: To investigate the influence of home offices on work-life balance during remote work.

• Objective 1: To survey remote workers on their perceptions of work-life balance since setting up home offices.
• Objective 2: To conduct an observational study of daily work routines and family interactions in a home office setting.
• Objective 3: To assess the correlation, if any, between physical boundaries of workspaces and mental boundaries for work in the home setting.

8. Field: Economics

Aim: To evaluate the effects of minimum wage increases on small businesses.

• Objective 1: To analyze cost structures, pricing changes, and profitability of small businesses before and after minimum wage increases.
• Objective 2: To survey small business owners on the strategies they employ to navigate minimum wage increases.
• Objective 3: To examine employment trends in small businesses in response to wage increase legislation.

9. Field: Education

Aim: To explore the role of extracurricular activities in promoting soft skills among high school students.

• Objective 1: To assess the variety of soft skills developed through different types of extracurricular activities.
• Objective 2: To compare self-reported soft skills between students who participate in extracurricular activities and those who do not.
• Objective 3: To investigate the teachers’ perspectives on the contribution of extracurricular activities to students’ skill development.

10. Field: Technology

Aim: To assess the impact of virtual reality (VR) technology on the tourism industry.

• Objective 1: To document the types and popularity of VR experiences available in the tourism market.
• Objective 2: To survey tourists on their interest levels and satisfaction rates with VR tourism experiences.
• Objective 3: To determine whether VR tourism experiences correlate with increased interest in real-life travel to the simulated destinations.

11. Field: Biochemistry

Aim: To examine the role of antioxidants in preventing cellular damage.

• Objective 1: To identify the types and quantities of antioxidants in common fruits and vegetables.
• Objective 2: To determine the effects of various antioxidants on free radical neutralization in controlled lab tests.
• Objective 3: To investigate potential beneficial impacts of antioxidant-rich diets on long-term cellular health.

12. Field: Linguistics

Aim: To determine the influence of early exposure to multiple languages on cognitive development in children.

• Objective 1: To assess cognitive development milestones in monolingual and multilingual children.
• Objective 2: To document the number and intensity of language exposures for each group in the study.
• Objective 3: To investigate the specific cognitive advantages, if any, enjoyed by multilingual children.

13. Field: Art History

Aim: To explore the impact of the Renaissance period on modern-day art trends.

• Objective 1: To identify key characteristics and styles of Renaissance art.
• Objective 2: To analyze modern art pieces for the influence of the Renaissance style.
• Objective 3: To survey modern-day artists for their inspirations and the influence of historical art movements on their work.

14. Field: Cybersecurity

Aim: To assess the effectiveness of two-factor authentication (2FA) in preventing unauthorized system access.

• Objective 1: To measure the frequency of unauthorized access attempts before and after the introduction of 2FA.
• Objective 2: To survey users about their experiences and challenges with 2FA implementation.
• Objective 3: To evaluate the efficacy of different types of 2FA (SMS-based, authenticator apps, biometrics, etc.).

15. Field: Cultural Studies

Aim: To analyze the role of music in cultural identity formation among ethnic minorities.

• Objective 1: To document the types and frequency of traditional music practices within selected ethnic minority communities.
• Objective 2: To survey community members on the role of music in their personal and communal identity.
• Objective 3: To explore the resilience and transmission of traditional music practices in contemporary society.

16. Field: Astronomy

Aim: To explore the impact of solar activity on satellite communication.

• Objective 1: To categorize different types of solar activities and their frequencies of occurrence.
• Objective 2: To ascertain how variations in solar activity may influence satellite communication.
• Objective 3: To investigate preventative and damage-control measures currently in place during periods of high solar activity.

17. Field: Literature

Aim: To examine narrative techniques in contemporary graphic novels.

• Objective 1: To identify a range of narrative techniques employed in this genre.
• Objective 2: To analyze the ways in which these narrative techniques engage readers and affect story interpretation.
• Objective 3: To compare narrative techniques in graphic novels to those found in traditional printed novels.

18. Field: Renewable Energy

Aim: To investigate the feasibility of solar energy as a primary renewable resource within urban areas.

• Objective 1: To quantify the average sunlight hours across urban areas in different climatic zones. 
• Objective 2: To calculate the potential solar energy that could be harnessed within these areas.
• Objective 3: To identify barriers or challenges to widespread solar energy implementation in urban settings and potential solutions.

19. Field: Sports Science

Aim: To evaluate the role of pre-game rituals in athlete performance.

• Objective 1: To identify the variety and frequency of pre-game rituals among professional athletes in several sports.
• Objective 2: To measure the impact of pre-game rituals on individual athletes’ performance metrics.
• Objective 3: To examine the psychological mechanisms that might explain the effects (if any) of pre-game ritual on performance.

20. Field: Ecology

Aim: To investigate the effects of urban noise pollution on bird populations.

• Objective 1: To record and quantify urban noise levels in various bird habitats.
• Objective 2: To measure bird population densities in relation to noise levels.
• Objective 3: To determine any changes in bird behavior or vocalization linked to noise levels.

21. Field: Food Science

Aim: To examine the influence of cooking methods on the nutritional value of vegetables.

• Objective 1: To identify the nutrient content of various vegetables both raw and after different cooking processes.
• Objective 2: To compare the effect of various cooking methods on the nutrient retention of these vegetables.
• Objective 3: To propose cooking strategies that optimize nutrient retention.

The Importance of Research Objectives

The importance of research objectives cannot be overstated. In essence, these guideposts articulate what the researcher aims to discover, understand, or examine (Kothari, 2014).

When drafting research objectives, it’s essential to make them simple and comprehensible, specific to the point of being quantifiable where possible, achievable in a practical sense, relevant to the chosen research question, and time-constrained to ensure efficient progress (Kumar, 2019). 

Remember that a good research objective is integral to the success of your project, offering a clear path forward for setting out a research design , and serving as the bedrock of your study plan. Each objective must distinctly address a different dimension of your research question or problem (Kothari, 2014). Always bear in mind that the ultimate purpose of your research objectives is to succinctly encapsulate your aims in the clearest way possible, facilitating a coherent, comprehensive and rational approach to your planned study, and furnishing a scientific roadmap for your journey into the depths of knowledge and research (Kumar, 2019). 

Kothari, C.R (2014). Research Methodology: Methods and Techniques . New Delhi: New Age International.

Kumar, R. (2019). Research Methodology: A Step-by-Step Guide for Beginners .New York: SAGE Publications.

Doran, G. T. (1981). There’s a S.M.A.R.T. way to write management’s goals and objectives. Management review, 70 (11), 35-36.

Locke, E. A., & Latham, G. P. (2013). New Developments in Goal Setting and Task Performance . New York: Routledge.

Chris Drew (PhD)

Dr. Chris Drew is the founder of the Helpful Professor. He holds a PhD in education and has published over 20 articles in scholarly journals. He is the former editor of the Journal of Learning Development in Higher Education. [Image Descriptor: Photo of Chris]

• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 15 Self-Actualization Examples (Maslow's Hierarchy)
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• Chapter 1: Home
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• Problem Statement

Purpose Statement Overview

Best practices for writing your purpose statement, writing your purpose statement, sample purpose statements.

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Jump to DSE Guide

The purpose statement succinctly explains (on no more than 1 page) the objectives of the research study. These objectives must directly address the problem and help close the stated gap. Expressed as a formula:

Good purpose statements:

• Flow from the problem statement and actually address the proposed problem
• Are concise and clear
• Answer the question ‘Why are you doing this research?’
• Match the methodology (similar to research questions)
• Have a ‘hook’ to get the reader’s attention
• Set the stage by clearly stating, “The purpose of this (qualitative or quantitative) study is to ...

In PhD studies, the purpose usually involves applying a theory to solve the problem. In other words, the purpose tells the reader what the goal of the study is, and what your study will accomplish, through which theoretical lens. The purpose statement also includes brief information about direction, scope, and where the data will come from.

A problem and gap in combination can lead to different research objectives, and hence, different purpose statements. In the example from above where the problem was severe underrepresentation of female CEOs in Fortune 500 companies and the identified gap related to lack of research of male-dominated boards; one purpose might be to explore implicit biases in male-dominated boards through the lens of feminist theory. Another purpose may be to determine how board members rated female and male candidates on scales of competency, professionalism, and experience to predict which candidate will be selected for the CEO position. The first purpose may involve a qualitative ethnographic study in which the researcher observes board meetings and hiring interviews; the second may involve a quantitative regression analysis. The outcomes will be very different, so it’s important that you find out exactly how you want to address a problem and help close a gap!

The purpose of the study must not only align with the problem and address a gap; it must also align with the chosen research method. In fact, the DP/DM template requires you to name the  research method at the very beginning of the purpose statement. The research verb must match the chosen method. In general, quantitative studies involve “closed-ended” research verbs such as determine , measure , correlate , explain , compare , validate , identify , or examine ; whereas qualitative studies involve “open-ended” research verbs such as explore , understand , narrate , articulate [meanings], discover , or develop .

A qualitative purpose statement following the color-coded problem statement (assumed here to be low well-being among financial sector employees) + gap (lack of research on followers of mid-level managers), might start like this:

In response to declining levels of employee well-being, the purpose of the qualitative phenomenology was to explore and understand the lived experiences related to the well-being of the followers of novice mid-level managers in the financial services industry. The levels of follower well-being have been shown to correlate to employee morale, turnover intention, and customer orientation (Eren et al., 2013). A combined framework of Leader-Member Exchange (LMX) Theory and the employee well-being concept informed the research questions and supported the inquiry, analysis, and interpretation of the experiences of followers of novice managers in the financial services industry.

A quantitative purpose statement for the same problem and gap might start like this:

In response to declining levels of employee well-being, the purpose of the quantitative correlational study was to determine which leadership factors predict employee well-being of the followers of novice mid-level managers in the financial services industry. Leadership factors were measured by the Leader-Member Exchange (LMX) assessment framework  by Mantlekow (2015), and employee well-being was conceptualized as a compound variable consisting of self-reported turnover-intent and psychological test scores from the Mental Health Survey (MHS) developed by Johns Hopkins University researchers.

Both of these purpose statements reflect viable research strategies and both align with the problem and gap so it’s up to the researcher to design a study in a manner that reflects personal preferences and desired study outcomes. Note that the quantitative research purpose incorporates operationalized concepts  or variables ; that reflect the way the researcher intends to measure the key concepts under study; whereas the qualitative purpose statement isn’t about translating the concepts under study as variables but instead aim to explore and understand the core research phenomenon.  

Always keep in mind that the dissertation process is iterative, and your writing, over time, will be refined as clarity is gradually achieved. Most of the time, greater clarity for the purpose statement and other components of the Dissertation is the result of a growing understanding of the literature in the field. As you increasingly master the literature you will also increasingly clarify the purpose of your study.

The purpose statement should flow directly from the problem statement. There should be clear and obvious alignment between the two and that alignment will get tighter and more pronounced as your work progresses.

The purpose statement should specifically address the reason for conducting the study, with emphasis on the word specifically. There should not be any doubt in your readers’ minds as to the purpose of your study. To achieve this level of clarity you will need to also insure there is no doubt in your mind as to the purpose of your study.

Many researchers benefit from stopping your work during the research process when insight strikes you and write about it while it is still fresh in your mind. This can help you clarify all aspects of a dissertation, including clarifying its purpose.

Your Chair and your committee members can help you to clarify your study’s purpose so carefully attend to any feedback they offer.

The purpose statement should reflect the research questions and vice versa. The chain of alignment that began with the research problem description and continues on to the research purpose, research questions, and methodology must be respected at all times during dissertation development. You are to succinctly describe the overarching goal of the study that reflects the research questions. Each research question narrows and focuses the purpose statement. Conversely, the purpose statement encompasses all of the research questions.

Identify in the purpose statement the research method as quantitative, qualitative or mixed (i.e., “The purpose of this [qualitative/quantitative/mixed] study is to ...)

Avoid the use of the phrase “research study” since the two words together are redundant.

Follow the initial declaration of purpose with a brief overview of how, with what instruments/data, with whom and where (as applicable) the study will be conducted. Identify variables/constructs and/or phenomenon/concept/idea. Since this section is to be a concise paragraph, emphasis must be placed on the word brief. However, adding these details will give your readers a very clear picture of the purpose of your research.

Developing the purpose section of your dissertation is usually not achieved in a single flash of insight. The process involves a great deal of reading to find out what other scholars have done to address the research topic and problem you have identified. The purpose section of your dissertation could well be the most important paragraph you write during your academic career, and every word should be carefully selected. Think of it as the DNA of your dissertation. Everything else you write should emerge directly and clearly from your purpose statement. In turn, your purpose statement should emerge directly and clearly from your research problem description. It is good practice to print out your problem statement and purpose statement and keep them in front of you as you work on each part of your dissertation in order to insure alignment.

It is helpful to collect several dissertations similar to the one you envision creating. Extract the problem descriptions and purpose statements of other dissertation authors and compare them in order to sharpen your thinking about your own work.  Comparing how other dissertation authors have handled the many challenges you are facing can be an invaluable exercise. Keep in mind that individual universities use their own tailored protocols for presenting key components of the dissertation so your review of these purpose statements should focus on content rather than form.

Once your purpose statement is set it must be consistently presented throughout the dissertation. This may require some recursive editing because the way you articulate your purpose may evolve as you work on various aspects of your dissertation. Whenever you make an adjustment to your purpose statement you should carefully follow up on the editing and conceptual ramifications throughout the entire document.

In establishing your purpose you should NOT advocate for a particular outcome. Research should be done to answer questions not prove a point. As a researcher, you are to inquire with an open mind, and even when you come to the work with clear assumptions, your job is to prove the validity of the conclusions reached. For example, you would not say the purpose of your research project is to demonstrate that there is a relationship between two variables. Such a statement presupposes you know the answer before your research is conducted and promotes or supports (advocates on behalf of) a particular outcome. A more appropriate purpose statement would be to examine or explore the relationship between two variables.

Your purpose statement should not imply that you are going to prove something. You may be surprised to learn that we cannot prove anything in scholarly research for two reasons. First, in quantitative analyses, statistical tests calculate the probability that something is true rather than establishing it as true. Second, in qualitative research, the study can only purport to describe what is occurring from the perspective of the participants. Whether or not the phenomenon they are describing is true in a larger context is not knowable. We cannot observe the phenomenon in all settings and in all circumstances.

It is important to distinguish in your mind the differences between the Problem Statement and Purpose Statement.

The Problem Statement is why I am doing the research

The Purpose Statement is what type of research I am doing to fit or address the problem

The Purpose Statement includes:

• Method of Study
• Specific Population

Remember, as you are contemplating what to include in your purpose statement and then when you are writing it, the purpose statement is a concise paragraph that describes the intent of the study, and it should flow directly from the problem statement.  It should specifically address the reason for conducting the study, and reflect the research questions.  Further, it should identify the research method as qualitative, quantitative, or mixed.  Then provide a brief overview of how the study will be conducted, with what instruments/data collection methods, and with whom (subjects) and where (as applicable). Finally, you should identify variables/constructs and/or phenomenon/concept/idea.

Qualitative Purpose Statement

Creswell (2002) suggested for writing purpose statements in qualitative research include using deliberate phrasing to alert the reader to the purpose statement. Verbs that indicate what will take place in the research and the use of non-directional language that do not suggest an outcome are key. A purpose statement should focus on a single idea or concept, with a broad definition of the idea or concept. How the concept was investigated should also be included, as well as participants in the study and locations for the research to give the reader a sense of with whom and where the study took place. 

Creswell (2003) advised the following script for purpose statements in qualitative research:

“The purpose of this qualitative_________________ (strategy of inquiry, such as ethnography, case study, or other type) study is (was? will be?) to ________________ (understand? describe? develop? discover?) the _________________(central phenomenon being studied) for ______________ (the participants, such as the individual, groups, organization) at __________(research site). At this stage in the research, the __________ (central phenomenon being studied) will be generally defined as ___________________ (provide a general definition)” (pg. 90).

Quantitative Purpose Statement

Creswell (2003) offers vast differences between the purpose statements written for qualitative research and those written for quantitative research, particularly with respect to language and the inclusion of variables. The comparison of variables is often a focus of quantitative research, with the variables distinguishable by either the temporal order or how they are measured. As with qualitative research purpose statements, Creswell (2003) recommends the use of deliberate language to alert the reader to the purpose of the study, but quantitative purpose statements also include the theory or conceptual framework guiding the study and the variables that are being studied and how they are related. 

Creswell (2003) suggests the following script for drafting purpose statements in quantitative research:

“The purpose of this _____________________ (experiment? survey?) study is (was? will be?) to test the theory of _________________that _________________ (compares? relates?) the ___________(independent variable) to _________________________(dependent variable), controlling for _______________________ (control variables) for ___________________ (participants) at _________________________ (the research site). The independent variable(s) _____________________ will be generally defined as _______________________ (provide a general definition). The dependent variable(s) will be generally defined as _____________________ (provide a general definition), and the control and intervening variables(s), _________________ (identify the control and intervening variables) will be statistically controlled in this study” (pg. 97).

• The purpose of this qualitative study was to determine how participation in service-learning in an alternative school impacted students academically, civically, and personally.  There is ample evidence demonstrating the failure of schools for students at-risk; however, there is still a need to demonstrate why these students are successful in non-traditional educational programs like the service-learning model used at TDS.  This study was unique in that it examined one alternative school’s approach to service-learning in a setting where students not only serve, but faculty serve as volunteer teachers.  The use of a constructivist approach in service-learning in an alternative school setting was examined in an effort to determine whether service-learning participation contributes positively to academic, personal, and civic gain for students, and to examine student and teacher views regarding the overall outcomes of service-learning.  This study was completed using an ethnographic approach that included observations, content analysis, and interviews with teachers at The David School.
• The purpose of this quantitative non-experimental cross-sectional linear multiple regression design was to investigate the relationship among early childhood teachers’ self-reported assessment of multicultural awareness as measured by responses from the Teacher Multicultural Attitude Survey (TMAS) and supervisors’ observed assessment of teachers’ multicultural competency skills as measured by the Multicultural Teaching Competency Scale (MTCS) survey. Demographic data such as number of multicultural training hours, years teaching in Dubai, curriculum program at current school, and age were also examined and their relationship to multicultural teaching competency. The study took place in the emirate of Dubai where there were 14,333 expatriate teachers employed in private schools (KHDA, 2013b).
• The purpose of this quantitative, non-experimental study is to examine the degree to which stages of change, gender, acculturation level and trauma types predicts the reluctance of Arab refugees, aged 18 and over, in the Dearborn, MI area, to seek professional help for their mental health needs. This study will utilize four instruments to measure these variables: University of Rhode Island Change Assessment (URICA: DiClemente & Hughes, 1990); Cumulative Trauma Scale (Kira, 2012); Acculturation Rating Scale for Arabic Americans-II Arabic and English (ARSAA-IIA, ARSAA-IIE: Jadalla & Lee, 2013), and a demographic survey. This study will examine 1) the relationship between stages of change, gender, acculturation levels, and trauma types and Arab refugees’ help-seeking behavior, 2) the degree to which any of these variables can predict Arab refugee help-seeking behavior.  Additionally, the outcome of this study could provide researchers and clinicians with a stage-based model, TTM, for measuring Arab refugees’ help-seeking behavior and lay a foundation for how TTM can help target the clinical needs of Arab refugees. Lastly, this attempt to apply the TTM model to Arab refugees’ condition could lay the foundation for future research to investigate the application of TTM to clinical work among refugee populations.
• The purpose of this qualitative, phenomenological study is to describe the lived experiences of LLM for 10 EFL learners in rural Guatemala and to utilize that data to determine how it conforms to, or possibly challenges, current theoretical conceptions of LLM. In accordance with Morse’s (1994) suggestion that a phenomenological study should utilize at least six participants, this study utilized semi-structured interviews with 10 EFL learners to explore why and how they have experienced the motivation to learn English throughout their lives. The methodology of horizontalization was used to break the interview protocols into individual units of meaning before analyzing these units to extract the overarching themes (Moustakas, 1994). These themes were then interpreted into a detailed description of LLM as experienced by EFL students in this context. Finally, the resulting description was analyzed to discover how these learners’ lived experiences with LLM conformed with and/or diverged from current theories of LLM.
• The purpose of this qualitative, embedded, multiple case study was to examine how both parent-child attachment relationships are impacted by the quality of the paternal and maternal caregiver-child interactions that occur throughout a maternal deployment, within the context of dual-military couples. In order to examine this phenomenon, an embedded, multiple case study was conducted, utilizing an attachment systems metatheory perspective. The study included four dual-military couples who experienced a maternal deployment to Operation Iraqi Freedom (OIF) or Operation Enduring Freedom (OEF) when they had at least one child between 8 weeks-old to 5 years-old.  Each member of the couple participated in an individual, semi-structured interview with the researcher and completed the Parenting Relationship Questionnaire (PRQ). “The PRQ is designed to capture a parent’s perspective on the parent-child relationship” (Pearson, 2012, para. 1) and was used within the proposed study for this purpose. The PRQ was utilized to triangulate the data (Bekhet & Zauszniewski, 2012) as well as to provide some additional information on the parents’ perspective of the quality of the parent-child attachment relationship in regards to communication, discipline, parenting confidence, relationship satisfaction, and time spent together (Pearson, 2012). The researcher utilized the semi-structured interview to collect information regarding the parents' perspectives of the quality of their parental caregiver behaviors during the deployment cycle, the mother's parent-child interactions while deployed, the behavior of the child or children at time of reunification, and the strategies or behaviors the parents believe may have contributed to their child's behavior at the time of reunification. The results of this study may be utilized by the military, and by civilian providers, to develop proactive and preventive measures that both providers and parents can implement, to address any potential adverse effects on the parent-child attachment relationship, identified through the proposed study. The results of this study may also be utilized to further refine and understand the integration of attachment theory and systems theory, in both clinical and research settings, within the field of marriage and family therapy.

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• Aims and Objectives – A Guide for Academic Writing
• Doing a PhD

One of the most important aspects of a thesis, dissertation or research paper is the correct formulation of the aims and objectives. This is because your aims and objectives will establish the scope, depth and direction that your research will ultimately take. An effective set of aims and objectives will give your research focus and your reader clarity, with your aims indicating what is to be achieved, and your objectives indicating how it will be achieved.

Introduction

There is no getting away from the importance of the aims and objectives in determining the success of your research project. Unfortunately, however, it is an aspect that many students struggle with, and ultimately end up doing poorly. Given their importance, if you suspect that there is even the smallest possibility that you belong to this group of students, we strongly recommend you read this page in full.

This page describes what research aims and objectives are, how they differ from each other, how to write them correctly, and the common mistakes students make and how to avoid them. An example of a good aim and objectives from a past thesis has also been deconstructed to help your understanding.

What Are Aims and Objectives?

Research aims.

A research aim describes the main goal or the overarching purpose of your research project.

In doing so, it acts as a focal point for your research and provides your readers with clarity as to what your study is all about. Because of this, research aims are almost always located within its own subsection under the introduction section of a research document, regardless of whether it’s a thesis , a dissertation, or a research paper .

A research aim is usually formulated as a broad statement of the main goal of the research and can range in length from a single sentence to a short paragraph. Although the exact format may vary according to preference, they should all describe why your research is needed (i.e. the context), what it sets out to accomplish (the actual aim) and, briefly, how it intends to accomplish it (overview of your objectives).

To give an example, we have extracted the following research aim from a real PhD thesis:

Example of a Research Aim

The role of diametrical cup deformation as a factor to unsatisfactory implant performance has not been widely reported. The aim of this thesis was to gain an understanding of the diametrical deformation behaviour of acetabular cups and shells following impaction into the reamed acetabulum. The influence of a range of factors on deformation was investigated to ascertain if cup and shell deformation may be high enough to potentially contribute to early failure and high wear rates in metal-on-metal implants.

Note: Extracted with permission from thesis titled “T he Impact And Deformation Of Press-Fit Metal Acetabular Components ” produced by Dr H Hothi of previously Queen Mary University of London.

Research Objectives

Where a research aim specifies what your study will answer, research objectives specify how your study will answer it.

They divide your research aim into several smaller parts, each of which represents a key section of your research project. As a result, almost all research objectives take the form of a numbered list, with each item usually receiving its own chapter in a dissertation or thesis.

Following the example of the research aim shared above, here are it’s real research objectives as an example:

Example of a Research Objective

• Develop finite element models using explicit dynamics to mimic mallet blows during cup/shell insertion, initially using simplified experimentally validated foam models to represent the acetabulum.
• Investigate the number, velocity and position of impacts needed to insert a cup.
• Determine the relationship between the size of interference between the cup and cavity and deformation for different cup types.
• Investigate the influence of non-uniform cup support and varying the orientation of the component in the cavity on deformation.
• Examine the influence of errors during reaming of the acetabulum which introduce ovality to the cavity.
• Determine the relationship between changes in the geometry of the component and deformation for different cup designs.
• Develop three dimensional pelvis models with non-uniform bone material properties from a range of patients with varying bone quality.
• Use the key parameters that influence deformation, as identified in the foam models to determine the range of deformations that may occur clinically using the anatomic models and if these deformations are clinically significant.

It’s worth noting that researchers sometimes use research questions instead of research objectives, or in other cases both. From a high-level perspective, research questions and research objectives make the same statements, but just in different formats.

Taking the first three research objectives as an example, they can be restructured into research questions as follows:

Restructuring Research Objectives as Research Questions

• Can finite element models using simplified experimentally validated foam models to represent the acetabulum together with explicit dynamics be used to mimic mallet blows during cup/shell insertion?
• What is the number, velocity and position of impacts needed to insert a cup?
• What is the relationship between the size of interference between the cup and cavity and deformation for different cup types?

Difference Between Aims and Objectives

Hopefully the above explanations make clear the differences between aims and objectives, but to clarify:

• The research aim focus on what the research project is intended to achieve; research objectives focus on how the aim will be achieved.
• Research aims are relatively broad; research objectives are specific.
• Research aims focus on a project’s long-term outcomes; research objectives focus on its immediate, short-term outcomes.
• A research aim can be written in a single sentence or short paragraph; research objectives should be written as a numbered list.

How to Write Aims and Objectives

Before we discuss how to write a clear set of research aims and objectives, we should make it clear that there is no single way they must be written. Each researcher will approach their aims and objectives slightly differently, and often your supervisor will influence the formulation of yours on the basis of their own preferences.

Regardless, there are some basic principles that you should observe for good practice; these principles are described below.

Your aim should be made up of three parts that answer the below questions:

• Why is this research required?
• What is this research about?
• How are you going to do it?

The easiest way to achieve this would be to address each question in its own sentence, although it does not matter whether you combine them or write multiple sentences for each, the key is to address each one.

The first question, why , provides context to your research project, the second question, what , describes the aim of your research, and the last question, how , acts as an introduction to your objectives which will immediately follow.

Scroll through the image set below to see the ‘why, what and how’ associated with our research aim example.

Note: Your research aims need not be limited to one. Some individuals per to define one broad ‘overarching aim’ of a project and then adopt two or three specific research aims for their thesis or dissertation. Remember, however, that in order for your assessors to consider your research project complete, you will need to prove you have fulfilled all of the aims you set out to achieve. Therefore, while having more than one research aim is not necessarily disadvantageous, consider whether a single overarching one will do.

Research Objectives

Each of your research objectives should be SMART :

• Specific – is there any ambiguity in the action you are going to undertake, or is it focused and well-defined?
• Measurable – how will you measure progress and determine when you have achieved the action?
• Achievable – do you have the support, resources and facilities required to carry out the action?
• Relevant – is the action essential to the achievement of your research aim?
• Timebound – can you realistically complete the action in the available time alongside your other research tasks?

In addition to being SMART, your research objectives should start with a verb that helps communicate your intent. Common research verbs include:

Table of Research Verbs to Use in Aims and Objectives

Last, format your objectives into a numbered list. This is because when you write your thesis or dissertation, you will at times need to make reference to a specific research objective; structuring your research objectives in a numbered list will provide a clear way of doing this.

To bring all this together, let’s compare the first research objective in the previous example with the above guidance:

Checking Research Objective Example Against Recommended Approach

Research Objective:

1. Develop finite element models using explicit dynamics to mimic mallet blows during cup/shell insertion, initially using simplified experimentally validated foam models to represent the acetabulum.

Checking Against Recommended Approach:

Q: Is it specific? A: Yes, it is clear what the student intends to do (produce a finite element model), why they intend to do it (mimic cup/shell blows) and their parameters have been well-defined ( using simplified experimentally validated foam models to represent the acetabulum ).

Q: Is it measurable? A: Yes, it is clear that the research objective will be achieved once the finite element model is complete.

Q: Is it achievable? A: Yes, provided the student has access to a computer lab, modelling software and laboratory data.

Q: Is it relevant? A: Yes, mimicking impacts to a cup/shell is fundamental to the overall aim of understanding how they deform when impacted upon.

Q: Is it timebound? A: Yes, it is possible to create a limited-scope finite element model in a relatively short time, especially if you already have experience in modelling.

Q: Does it start with a verb? A: Yes, it starts with ‘develop’, which makes the intent of the objective immediately clear.

Q: Is it a numbered list? A: Yes, it is the first research objective in a list of eight.

Mistakes in Writing Research Aims and Objectives

1. making your research aim too broad.

Having a research aim too broad becomes very difficult to achieve. Normally, this occurs when a student develops their research aim before they have a good understanding of what they want to research. Remember that at the end of your project and during your viva defence , you will have to prove that you have achieved your research aims; if they are too broad, this will be an almost impossible task. In the early stages of your research project, your priority should be to narrow your study to a specific area. A good way to do this is to take the time to study existing literature, question their current approaches, findings and limitations, and consider whether there are any recurring gaps that could be investigated .

Note: Achieving a set of aims does not necessarily mean proving or disproving a theory or hypothesis, even if your research aim was to, but having done enough work to provide a useful and original insight into the principles that underlie your research aim.

2. Making Your Research Objectives Too Ambitious

Be realistic about what you can achieve in the time you have available. It is natural to want to set ambitious research objectives that require sophisticated data collection and analysis, but only completing this with six months before the end of your PhD registration period is not a worthwhile trade-off.

3. Formulating Repetitive Research Objectives

Each research objective should have its own purpose and distinct measurable outcome. To this effect, a common mistake is to form research objectives which have large amounts of overlap. This makes it difficult to determine when an objective is truly complete, and also presents challenges in estimating the duration of objectives when creating your project timeline. It also makes it difficult to structure your thesis into unique chapters, making it more challenging for you to write and for your audience to read.

Fortunately, this oversight can be easily avoided by using SMART objectives.

Hopefully, you now have a good idea of how to create an effective set of aims and objectives for your research project, whether it be a thesis, dissertation or research paper. While it may be tempting to dive directly into your research, spending time on getting your aims and objectives right will give your research clear direction. This won’t only reduce the likelihood of problems arising later down the line, but will also lead to a more thorough and coherent research project.

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Office of postdoctoral studies, research statement, what is a research statement.

A common component of the academic job application is the Research Statement (or Statement of Research Interests). This statement provides a summary of your research accomplishments and current work and discusses the future direction and potential of your work. The statement can discuss specific issues such as funding history and potential, requirements for laboratory equipment and space, and potential research and industrial collaborations. It should be technical, but should remain intelligible to any member of the department. Because it has the potential to be read by people outside of your subdiscipline, the “big picture” is important to keep in mind. The strongest research statements present a readable, compelling, and realistic research agenda that fits well with the needs, facilities, and goals of the department. Research statements can be weakened by overly ambitious proposals, by lack of clear direction, by lack of big-picture focus, or if inadequate attention is given to the needs and facilities of the department or position.

Some general advice on research statements:

• The goal of the research statement is to introduce yourself to a search committee, which will probably contain scientists both in and outside your field, and get them excited about your research. The statement may be two or more pages, keeping in mind that you want people to read it. So don’t make it too long, use informative section headings, don’t use a tiny font, don’t make the margins ridiculously small, etc. It is better to use a larger font and let it run over another page than to squeeze it all onto two pages.
• The main theme(s) and why it is important and what specific skills you use to attack the problem.
• A couple of specific examples of problems you have already worked on with success – to build credibility and give people outside your field an idea of what it is you do.
• A discussion of the future direction of your research. This section should build on the above and be really, really exciting to people both in and outside your field. Don’t sell yourself short. If you think that your research could lead to answers for big exciting questions – say so! You’ve already built up credibility in the previous section, now reach for the stars.
• Tie it all off with a final paragraph that leaves the reader with a good overall impression of your research.
• There is a delicate balance between a realistic research statement where you promise to work on problems you really do think you can solve and over-reaching or dabbling in too many subject areas. You probably want to select an over-arching theme for your research statement and leave some miscellaneous ideas or projects out of it. Everyone knows that you will work on more than what you mention in this statement.
• Pay attention to jargon. You want most readers to understand everything in your statement. Make sure that you describe your research in language that many people outside your specific subject area can understand. Ask people both in and outside your field to read it before you submit your application. Remember that the goal is to get the search committee excited about you – they won’t get excited about something they can’t understand.
• It will be helpful to point out how some faculty at the department/university that you are applying to could be your collaborators in research and/or teaching.
• Be sure to include potential funding partners or industrial collaboration! Be creative!
• The research statement should convince the search committee not only that you are knowledgeable, but that you are the person to carry out the research.
• If you have something that sets you apart (e.g. a publication in Science, Nature, or a very prestigious journal in your field), you may want to include it.
• There are no excuses for spelling errors.

Thesis and Purpose Statements

Use the guidelines below to learn the differences between thesis and purpose statements.

In the first stages of writing, thesis or purpose statements are usually rough or ill-formed and are useful primarily as planning tools.

A thesis statement or purpose statement will emerge as you think and write about a topic. The statement can be restricted or clarified and eventually worked into an introduction.

As you revise your paper, try to phrase your thesis or purpose statement in a precise way so that it matches the content and organization of your paper.

Thesis statements

A thesis statement is a sentence that makes an assertion about a topic and predicts how the topic will be developed. It does not simply announce a topic: it says something about the topic.

Good: X has made a significant impact on the teenage population due to its . . . Bad: In this paper, I will discuss X.

A thesis statement makes a promise to the reader about the scope, purpose, and direction of the paper. It summarizes the conclusions that the writer has reached about the topic.

A thesis statement is generally located near the end of the introduction. Sometimes in a long paper, the thesis will be expressed in several sentences or an entire paragraph.

A thesis statement is focused and specific enough to be proven within the boundaries of the paper. Key words (nouns and verbs) should be specific, accurate, and indicative of the range of research, thrust of the argument or analysis, and the organization of supporting information.

Purpose statements

A purpose statement announces the purpose, scope, and direction of the paper. It tells the reader what to expect in a paper and what the specific focus will be.

Common beginnings include:

“This paper examines . . .,” “The aim of this paper is to . . .,” and “The purpose of this essay is to . . .”

A purpose statement makes a promise to the reader about the development of the argument but does not preview the particular conclusions that the writer has drawn.

A purpose statement usually appears toward the end of the introduction. The purpose statement may be expressed in several sentences or even an entire paragraph.

A purpose statement is specific enough to satisfy the requirements of the assignment. Purpose statements are common in research papers in some academic disciplines, while in other disciplines they are considered too blunt or direct. If you are unsure about using a purpose statement, ask your instructor.

This paper will examine the ecological destruction of the Sahel preceding the drought and the causes of this disintegration of the land. The focus will be on the economic, political, and social relationships which brought about the environmental problems in the Sahel.

Sample purpose and thesis statements

The following example combines a purpose statement and a thesis statement (bold).

The goal of this paper is to examine the effects of Chile’s agrarian reform on the lives of rural peasants. The nature of the topic dictates the use of both a chronological and a comparative analysis of peasant lives at various points during the reform period. . . The Chilean reform example provides evidence that land distribution is an essential component of both the improvement of peasant conditions and the development of a democratic society. More extensive and enduring reforms would likely have allowed Chile the opportunity to further expand these horizons.

For more tips about writing thesis statements, take a look at our new handout on Developing a Thesis Statement.

Writing Process and Structure

This is an accordion element with a series of buttons that open and close related content panels.

Getting Started with Your Paper

Interpreting Writing Assignments from Your Courses

Generating Ideas for Your Paper

Creating an Argument

Thesis vs. Purpose Statements

Developing a Thesis Statement

Architecture of Arguments

Working with Sources

Quoting and Paraphrasing Sources

Using Literary Quotations

Citing Sources in Your Paper

Drafting Your Paper

Introductions

Paragraphing

Developing Strategic Transitions

Conclusions

Revising Your Paper

Peer Reviews

Reverse Outlines

Revising an Argumentative Paper

Revision Strategies for Longer Projects

Finishing Your Paper

Twelve Common Errors: An Editing Checklist

How to Proofread your Paper

Writing Collaboratively

Collaborative and Group Writing

9 Examples: How to Write a Purpose Statement

By Status.net Editorial Team on September 30, 2023 — 15 minutes to read

• Key Elements of a Purpose Statement Part 1
• How to Write a Purpose Statement Step-by-Step Part 2
• Identifying Your Goals Part 3
• Defining Your Audience Part 4
• Outlining Your Methods Part 5
• Stating the Expected Outcomes Part 6
• Purpose Statement Example for a Research Paper Part 7
• Purpose Statement Example For Personal Goals Part 8
• Purpose Statement Example For Business Objectives Part 9
• Purpose Statement Example For an Essay Part 10
• Purpose Statement Example For a Proposal Part 11
• Purpose Statement Example For a Report Part 12
• Purpose Statement Example For a Project Part 13
• Purpose Statement Templates Part 14

A purpose statement is a vital component of any project, as it sets the tone for the entire piece of work. It tells the reader what the project is about, why it’s important, and what the writer hopes to achieve.

Part 1 Key Elements of a Purpose Statement

When writing a purpose statement, there are several key elements that you should keep in mind. These elements will help you to create a clear, concise, and effective statement that accurately reflects your goals and objectives.

1. The Problem or Opportunity

The first element of a purpose statement is the problem or opportunity that you are addressing. This should be a clear and specific description of the issue that you are trying to solve or the opportunity that you are pursuing.

2. The Target Audience

The second element is the target audience for your purpose statement. This should be a clear and specific description of the group of people who will benefit from your work.

3. The Solution

The third element is the solution that you are proposing. This should be a clear and specific description of the action that you will take to address the problem or pursue the opportunity.

4. The Benefits

The fourth element is the benefits that your solution will provide. This should be a clear and specific description of the positive outcomes that your work will achieve.

5. The Action Plan

The fifth element is the action plan that you will follow to implement your solution. This should be a clear and specific description of the steps that you will take to achieve your goals.

Part 2 How to Write a Purpose Statement Step-by-Step

Writing a purpose statement is an essential part of any research project. It helps to clarify the purpose of your study and provides direction for your research. Here are some steps to follow when writing a purpose statement:

• Start with a clear research question: The first step in writing a purpose statement is to have a clear research question. This question should be specific and focused on the topic you want to research.
• Identify the scope of your study: Once you have a clear research question, you need to identify the scope of your study. This involves determining what you will and will not include in your research.
• Define your research objectives: Your research objectives should be specific, measurable, achievable, relevant, and time-bound. They should also be aligned with your research question and the scope of your study.
• Determine your research design: Your research design will depend on the nature of your research question and the scope of your study. You may choose to use a qualitative, quantitative, or mixed-methods approach.
• Write your purpose statement: Your purpose statement should be a clear and concise statement that summarizes the purpose of your study. It should include your research question, the scope of your study, your research objectives, and your research design.

Research question: What are the effects of social media on teenage mental health?

Scope of study: This study will focus on teenagers aged 13-18 in the United States.

Research objectives: To determine the prevalence of social media use among teenagers, to identify the types of social media used by teenagers, to explore the relationship between social media use and mental health, and to provide recommendations for parents, educators, and mental health professionals.

Research design: This study will use a mixed-methods approach, including a survey and interviews with teenagers and mental health professionals.

Purpose statement: The purpose of this study is to examine the effects of social media on teenage mental health among teenagers aged 13-18 in the United States. The study will use a mixed-methods approach, including a survey and interviews with teenagers and mental health professionals. The research objectives are to determine the prevalence of social media use among teenagers, to identify the types of social media used by teenagers, to explore the relationship between social media use and mental health, and to provide recommendations for parents, educators, and mental health professionals.

Part 3 Section 1: Identifying Your Goals

Before you start writing your purpose statement, it’s important to identify your goals. To do this, ask yourself the following questions:

• What do I want to achieve?
• What problem do I want to solve?
• What impact do I want to make?

Once you have a clear idea of your goals, you can start crafting your purpose statement. Your purpose statement should be a clear and concise statement that outlines the purpose of your work.

For example, if you’re writing a purpose statement for a business, your statement might look something like this:

“Our purpose is to provide high-quality products and services that improve the lives of our customers and contribute to the growth and success of our company.”

If you’re writing a purpose statement for a non-profit organization, your statement might look something like this:

“Our purpose is to improve the lives of underserved communities by providing access to education, healthcare, and other essential services.”

Remember, your purpose statement should be specific, measurable, and achievable. It should also be aligned with your values and goals, and it should inspire and motivate you to take action.

Part 4 Section 2: Defining Your Audience

Once you have established the purpose of your statement, it’s important to consider who your audience is. The audience for your purpose statement will depend on the context in which it will be used. For example, if you’re writing a purpose statement for a research paper, your audience will likely be your professor or academic peers. If you’re writing a purpose statement for a business proposal, your audience may be potential investors or clients.

Defining your audience is important because it will help you tailor your purpose statement to the specific needs and interests of your readers. You want to make sure that your statement is clear, concise, and relevant to your audience.

To define your audience, consider the following questions:

• Who will be reading your purpose statement?
• What is their level of knowledge or expertise on the topic?
• What are their needs and interests?
• What do they hope to gain from reading your purpose statement?

Once you have a clear understanding of your audience, you can begin to craft your purpose statement with their needs and interests in mind. This will help ensure that your statement is effective in communicating your goals and objectives to your readers.

For example, if you’re writing a purpose statement for a research paper on the effects of climate change on agriculture, your audience may be fellow researchers in the field of environmental science. In this case, you would want to make sure that your purpose statement is written in a way that is clear and concise, using technical language that is familiar to your audience.

Or, if you’re writing a purpose statement for a business proposal to potential investors, your audience may be less familiar with the technical aspects of your project. In this case, you would want to make sure that your purpose statement is written in a way that is easy to understand, using clear and concise language that highlights the benefits of your proposal.

The key to defining your audience is to put yourself in their shoes and consider what they need and want from your purpose statement.

Part 5 Section 3: Outlining Your Methods

After you have identified the purpose of your statement, it is time to outline your methods. This section should describe how you plan to achieve your goal and the steps you will take to get there. Here are a few tips to help you outline your methods effectively:

• Start with a general overview: Begin by providing a brief overview of the methods you plan to use. This will give your readers a sense of what to expect in the following paragraphs.
• Break down your methods: Break your methods down into smaller, more manageable steps. This will make it easier for you to stay organized and for your readers to follow along.
• Use bullet points: Bullet points can help you organize your ideas and make your methods easier to read. Use them to list the steps you will take to achieve your goal.
• Be specific: Make sure you are specific about the methods you plan to use. This will help your readers understand exactly what you are doing and why.
• Provide examples: Use examples to illustrate your methods. This will make it easier for your readers to understand what you are trying to accomplish.

Part 6 Section 4: Stating the Expected Outcomes

After defining the problem and the purpose of your research, it’s time to state the expected outcomes. This is where you describe what you hope to achieve by conducting your research. The expected outcomes should be specific and measurable, so you can determine if you have achieved your goals.

It’s important to be realistic when stating your expected outcomes. Don’t make exaggerated or false claims, and don’t promise something that you can’t deliver. Your expected outcomes should be based on your research question and the purpose of your study.

Here are some examples of expected outcomes:

• To identify the factors that contribute to employee turnover in the company.
• To develop a new marketing strategy that will increase sales by 20% within the next year.
• To evaluate the effectiveness of a new training program for improving customer service.
• To determine the impact of social media on consumer behavior.

When stating your expected outcomes, make sure they align with your research question and purpose statement. This will help you stay focused on your goals and ensure that your research is relevant and meaningful.

In addition to stating your expected outcomes, you should also describe how you will measure them. This could involve collecting data through surveys, interviews, or experiments, or analyzing existing data from sources such as government reports or industry publications.

Part 7 Purpose Statement Example for a Research Paper

If you are writing a research paper, your purpose statement should clearly state the objective of your study. Here is an example of a purpose statement for a research paper:

The purpose of this study is to investigate the effects of social media on the mental health of teenagers in the United States.

This purpose statement clearly states the objective of the study and provides a specific focus for the research.

Part 8 Purpose Statement Example For Personal Goals

When writing a purpose statement for your personal goals, it’s important to clearly define what you want to achieve and why. Here’s a template that can help you get started:

“I want to [goal] so that [reason]. I will achieve this by [action].”

Example: “I want to lose 10 pounds so that I can feel more confident in my body. I will achieve this by going to the gym three times a week and cutting out sugary snacks.”

Remember to be specific and realistic when setting your goals and actions, and to regularly review and adjust your purpose statement as needed.

Part 9 Purpose Statement Example For Business Objectives

If you’re writing a purpose statement for a business objective, this template can help you get started:

[Objective] [Action verb] [Target audience] [Outcome or benefit]

Here’s an example using this template:

Increase online sales by creating a more user-friendly website for millennial shoppers.

This purpose statement is clear and concise. It identifies the objective (increase online sales), the action verb (creating), the target audience (millennial shoppers), and the outcome or benefit (a more user-friendly website).

Part 10 Purpose Statement Example For an Essay

“The purpose of this essay is to examine the causes and consequences of climate change, with a focus on the role of human activities, and to propose solutions that can mitigate its impact on the environment and future generations.”

This purpose statement clearly states the subject of the essay (climate change), what aspects will be explored (causes, consequences, human activities), and the intended outcome (proposing solutions). It provides a clear roadmap for the reader and sets the direction for the essay.

Part 11 Purpose Statement Example For a Proposal

“The purpose of this proposal is to secure funding and support for the establishment of a community garden in [Location], aimed at promoting sustainable urban agriculture, fostering community engagement, and improving local access to fresh, healthy produce.”

Why this purpose statement is effective:

• The subject of the proposal is clear: the establishment of a community garden.
• The specific goals of the project are outlined: promoting sustainable urban agriculture, fostering community engagement, and improving local access to fresh produce.
• The overall objective of the proposal is evident: securing funding and support.

Part 12 Purpose Statement Example For a Report

“The purpose of this report is to analyze current market trends in the electric vehicle (EV) industry, assess consumer preferences and buying behaviors, and provide strategic recommendations to guide [Company Name] in entering this growing market segment.”

• The subject of the report is provided: market trends in the electric vehicle industry.
• The specific goals of the report are analysis of market trends, assessment of consumer preferences, and strategic recommendations.
• The overall objective of the report is clear: providing guidance for the company’s entry into the EV market.

Part 13 Purpose Statement Example For a Project

“The purpose of this project is to design and implement a new employee wellness program that promotes physical and mental wellbeing in the workplace.”

This purpose statement clearly outlines the objective of the project, which is to create a new employee wellness program. The program is designed to promote physical and mental wellbeing in the workplace, which is a key concern for many employers. By implementing this program, the company aims to improve employee health, reduce absenteeism, and increase productivity. The purpose statement is concise and specific, providing a clear direction for the project team to follow. It highlights the importance of the project and its potential benefits for the company and its employees.

Part 14 Purpose Statement Templates

When writing a purpose statement, it can be helpful to use a template to ensure that you cover all the necessary components:

Template 1: To [action] [target audience] in order to [outcome]

This template is a straightforward way to outline your purpose statement. Simply fill in the blanks with the appropriate information:

• The purpose of […] is
• To [action]: What action do you want to take?
• [Target audience]: Who is your target audience?
• In order to [outcome]: What outcome do you hope to achieve?

For example:

• The purpose of our marketing campaign is to increase brand awareness among young adults in urban areas, in order to drive sales and revenue growth.
• The purpose of our employee training program is to improve customer service skills among our frontline staff, in order to enhance customer satisfaction and loyalty.
• The purpose of our new product launch is to expand our market share in the healthcare industry, by offering a unique solution to the needs of elderly patients with chronic conditions.

Template 2: This [project/product] is designed to [action] [target audience] by [method] in order to [outcome].

This template is useful for purpose statements that involve a specific project or product. Fill in the blanks with the appropriate information:

• This [project/product]: What is your project or product?
• Is designed to [action]: What action do you want to take?
• By [method]: What method will you use to achieve your goal?
• This app is designed to provide personalized nutrition advice to athletes by analyzing their training data in order to optimize performance.

Frequently Asked Questions

What are the key elements of a purpose statement.

A purpose statement should clearly communicate the main goal or objective of your writing. It should be concise and specific, providing a clear direction for your work. The key elements of a purpose statement include the topic or subject matter, the intended audience, and the overall goal or objective of your writing.

How can a purpose statement benefit your writing?

A purpose statement can help you stay focused and on track when writing. It can also help you to avoid going off-topic or getting bogged down in unnecessary details. By clearly identifying the main goal or objective of your writing, a purpose statement can help you to stay organized and ensure that your writing is effective and impactful.

What are some common mistakes to avoid when writing a purpose statement?

One common mistake is being too vague or general in your purpose statement. Another mistake is making your purpose statement too long or complex, which can make it difficult to understand. Additionally, it’s important to avoid including unnecessary information or details that are not directly relevant to your main goal or objective.

How can you tailor your purpose statement to your audience?

When writing a purpose statement, it’s important to consider your audience and their needs. You should tailor your purpose statement to your audience by using language and terminology that they will understand. You should also consider their level of knowledge or expertise on the subject matter and adjust your purpose statement accordingly.

What are some effective templates for writing a purpose statement?

There are many effective templates for writing a purpose statement, but one common approach is to use the following structure: “The purpose of this writing is to [insert goal or objective] for [insert audience] regarding [insert topic or subject matter].”

Can you provide examples of successful purpose statements?

• “The purpose of this report is to provide an analysis of the current market trends and make recommendations for future growth strategies for our company.”
• “The purpose of this essay is to explore the impact of social media on modern communication and its implications for society.”
• “The purpose of this proposal is to secure funding for a new community center that will provide educational and recreational opportunities for local residents.”
• How to Write a Personal Mission Statement (20 Examples)
• 5 Examples: How to Write a Letter of Employment
• How to Ask for a Letter of Recommendation [Examples]
• Individual Development Plan [Examples & Templates]
• How to Write a Two-Week Notice [Effective Examples]
• 3 Examples: Job Application Email (with Tips)

15 Practical Goal Statement Examples and How to Write Them

By: Author Candice Zhang

Posted on Last updated: February 2, 2024

Categories Career , Goals , Self Development

It’s the start of a new year, which often means new beginnings. With that said, many of us decide to set goals known as ‘resolutions.’ However, goals can come in other forms as well, with one of them being a goal statement.

Instead of setting a new habit, writing a goal statement allows us to pinpoint the ‘wants’ and ‘needs’ of our lives. This allows us to see how we can make the change from our current self to our future self. If we want a better job or a promotion, we can be sure to write this goal down as a sentence, track it, and work towards it. 

Now, you surely have heard of a mission statement and they are typically associated with businesses. So, you may be wondering; “What exactly is a goal statement?” 

What is a Goal Statement? 

Whenever you thought of a personal goal, you probably would have written it down Then over time, kept track of it, and continued to manifest results. You probably thought of something that you really wanted to achieve, and decided that the outcome would be worth it.

So, you decided to work hard towards the goal, regardless of any obstacles or situations that may arise. But in the end, the goals that many of us write in our notebooks are usually results-oriented.

We typically think of the end picture and write what we want to happen, kind of like a vision statement. But we rarely break these goals down into steps and we rarely describe why we want to achieve such goals. 

However, writing a goal statement will solve all of those issues. Instead of outlining the specific results, the goal statement will allow us to analyze why we want to achieve the goal and how we will achieve it. This makes it action and process-oriented. 

Whenever we are feeling devastated and hopeless, we can read our goal statement for some motivation. Plus, we can also add this statement on our cover letter and resume. 

The Benefits of Writing a Goal Statement 

Goal statements do come in handy when needed. Though they may be difficult to brainstorm, there are multiple advantages which outweigh the costs. Some of these benefits include: 

1. They provide direction and motivation 

Whenever our goals and processes aren’t written down, we may find it difficult to focus on one path or outcome. Our personal life circumstances in are always changing, which makes it difficult to stick to a previous goal we’ve set. And due to all of this, we may forget about our goals before attempting to try.

But there’s a way to remember them! When you write these goals down and explain the process in terms of achieving the outcomes, you’re more likely to work towards them.

The statements can provide you with a sense of direction in life as they will help you identify your own values. In fact, research even supports this strategy as well. 

Hence, having a goal statement will give you a sense of direction and motivation. You know what you’ll aim for, and you’ll be able to track your progress towards the ultimate goal. This way, you’ll never lose sight of the bigger picture. 

2. Goal statements allow you to work towards your own true values 

Your goal statement is entirely personal and customizable, depending on your needs and characteristics. By writing down a goal statement you’ll be able to pave your own path towards self-development.

You can chose one which which resonates with your current aspirations, without worrying about the needs of others around you. Hence, goal statements allow you to see the potential you have within yourself. 

Once you identify your own potential, you’ll feel more confident. This can also bring some clarity on long-term career goals or relationship goals.

3. They emphasize the importance of action, not just words. 

Oftentimes, we rely on words in order to motivate ourselves. For example, remember when you have to do chores? Throughout the process, you’re probably thinking of how good it must be to have some chores completed.

After all, your house will look tidy and organized. To remind yourself, or motivate yourself, you may tell a friend, “Oh, I do my chores on Sunday.”  However, Sunday arrives, and you’re exhausted and find yourself recuperating for the week ahead. 

Sometimes, we use words to give ourselves a confidence boost. We tell others what we’re doing to remind ourselves to get started on a particular task. But although words are a great motivator, they won’t necessarily help you complete a task. 

In order to reach the finish line, we’ll have to work towards action. Fortunately, goal statements will help us with that. 

When we’re writing the goal statement, we’re not just thinking about the words and the result. We’re instead thinking about the actions, and the process, which puts us on the right track to reach our long-term goals. 

How to Write a Goal Statement 

There are many methods in terms of writing a goal statement. You can take inspiration from a few, but you shouldn’t just be regurgitating the goal. Remember, you want a goal with results!

Instead, you need to think of the process and the value of the goal. Now, you may ask, “How can I identify that?” Well, let’s explore how to get that started: 

1. Ask yourself what you desire to achieve 

You know those days when we all lie in bed, and wonder what happened to our previous dreams and desires? If you have a previous dream or desire which you still think about fulfilling, keep track of this and perhaps jot it down.

There may be a reason why you continue to think about it. Our passions and callings in life tend to keep making themselves evident. You may find yourself considering a career change or re-examining your social networks.

Perhaps this dream can be one of the smart goals you wish to fulfill in the future. Write down this vision statement as a spring-board for your goal statement and you’ll be headed in the right direction.

2. Focus on the things that bring you joy 

I know it sounds cliché as we probably have heard from multiple people to pursue and “focus on things that we’re passionate about.” However, there’s actually some validity behind the statement. 

Imagine working on a goal that you do not necessarily want to achieve, but feel the need to due to external factors. Would you actually be happy once you achieve it? You may answer “No,” because the goal was not something you have envisioned or planned out for yourself.  

So, pinpoint a few hobbies or activities that bring you joy. Then, list some of your core values or beliefs. You can tie these elements together and work towards your own personal vision for the future. 

3. Identify and believe in the goal statement process 

Goals are perceived as destinations. But in order to get to a destination, we must go through a journey. And the journey in itself is a never ending process. Once you set a goal, you shouldn’t forget about this journey.

The journey is filled with wins and losses. Sometimes, you’ll feel as if you’re near your goal, just to have everything robbed from you. However, you should believe that everything that happens is a lesson. 

You could also incorporate some smaller steps into your outlined goal as well. These small steps will allow you to allocate your goal into other short-term goals, which can be a benchmark for you to work towards. 

When you achieve these smaller goals, you’ll be able to track your progress. Then, you will be fueled by these accomplishments when you feel the need to take on long-term goals. 

4. Remember to incorporate action 

Many goal statements include an action plan and strategy, which outline the process of achieving the outcome. So, whenever you think of a specific goal, be sure to describe what you will do to achieve it in your statement.

Keep the steps involved reasonable to your skills and abilities so they are practical and achievable. This way, you’ll find a way to take initiative and control of your progress. And, this will allow you to track your own results. 

5. Remember there are always external factors 

Often when we set a goal, we are so focused on accomplishing it and start to forget about other external factors which may influence our progress. Unexpected events or changes can be discouraging, or even devastating.

For example, when we want to achieve a perfect attendance rate in school or at work. We often forget that there are times when we may be sick, which will prevent us from going to class in the first place. 

As a result, when such things happen, it’s best to acknowledge that they’re simply out of your control. And you could only react to them by finding a different way to solve the problem. 

In this case, aim for a more realistic goal of 90% attendance rate to account for unforeseen circumstances. Give yourself grace and recognize how the variability of everyday life can influence your goals.

Practical Goal Statement Formats

Now that we covered the basics of writing goal statements, there are multiple goal formulas which we can consider when writing our statement. You can pick any depending on your preferences or goal needs: 

1. SMART Goals

I’m sure we have heard of this term from someone, whether it was from the resume and cover letter sessions or the class reflections which we’re required to finish. 

The SMART goal acronym stands for: 

• Specific: Goals should be specific to you and answer the 5 Ws; who, what, when, where and why. 
• Measurable: Goals should be quantified or have a specific metric assigned to them to ensure that you fulfill them. 
• Attainable: Ensure that you are not setting too high or too low expectations of the specific goal, and that they are attainable with the current or predicted resources. 
• Relevant : Goals should align with your own core values and missions. 
• Time-bound: Make sure to specify when the goal can be achieved by outlining the time expected to achieve each step. 

Example of a SMART goal: 

I want to get a 4.00 GPA next semester by studying and reviewing 2-3 different courses every day for one to two hours, doing the practice questions required, and participating in lectures by answering or asking questions. Before the first midterm, I aim to obtain at least an 80 on one to two assignments. 

This goal is specific, as it identifies the situation in the beginning, which is aiming for a higher GPA. It is also measurable as well, as every aspect of the SMART goal is quantified by a number. For example, the 4.00 GPA and the “80 percent on one or two assignments.”

This SMART goal is attainable as the student is not reviewing a full course load everyday. They are only reviewing some portions of the lecture which is a good idea to keep themselves on track toward the ultimate goal. 

If the student is looking to improve their study habits, the goal is relevant as well. Moreover, this goal is time-bound as it specifies how much time is needed to reach that finish line. 

2. PACT Goals

Another option for a goal-setting method is the PACT formula. The PACT focuses more on the core values and actions of an individual, which may be more of a fit for those looking to write a goal statement. 

In a way this is a statement of purpose and with so much potential for personal development. This formula can also be implemented to create a good mission statement.

PACT stands for: 

• Purposeful: What does the goal mean to you? How can it change you and lead you to develop into a better person? 
• Actionable: What steps can you take towards your goal? 
• Continuous: Even if you do achieve the resulting goal, how can you utilize the new skills you gained towards your own personal or professional development? 
• Trackable: How can you track your goals? What metrics can you use? 

Instead of focusing on specific and measurable goals, PACT goals aim to focus on an individual’s future development based on their own values and characteristics. 

Example of a PACT goal: 

I aim to try out more activities this year based on my own interests as I aim to prioritize my mental and physical well-being more. Since I prefer moving around on my own instead of going to the gym, I will sign up for a weekly beginner’s dance class. Throughout the weeks, I can see how I progress and see which genres I like. If I do end up enjoying the activity, I will try out more dance genres. I’ll be able to find a new activity and prioritize my physical well-being. 

This goal is purposeful, as it outlines the individual’s purpose on why they wanted to set a specific goal. Moreover, steps are also outlined in order to achieve the ultimate goal. For example, signing up for a weekly beginner’s dance class is a good way to start and commit time towards the activity. 

The goal is continuous as well, since it states how the activity can benefit the individual in the future. Since the goal is broken down into time periods (weekly), it easily tracks by week as well. 

3. GROW Goals 

GROW goals require some self-reflection and awareness when analyzing the outcome. However, being able to reflect on your current situation will definitely allow you to realize that you’re able to be in control of your personal life no matter what. 

The acronym stands for: 

• Goal: What is the desired result? 
• Reality: What is happening in your current life right now? 
• Obstacles : What are some of the barriers you’re facing? 
• Will: How can you overcome these barriers and achieve your dreams? 

Example of a GROW goal: 

I hope to find a co-op position in the field of sales and communications. Currently, I’m a student and I work two part-time jobs in retail and customer service. I also have rent and other living expenses to pay. Therefore, I do not have much time to apply to positions or to network. However, I do have a decent amount of savings. So, maybe I can switch my work hours and take a week off in order to prepare for interviews and networking sessions. I will be sure to communicate this with my employer.  

The example above outlines a GROW goal because the first sentence states the desired result, which is securing a co-op position. Then, the student writes about their current living situation and the obstacles that they are facing.

However, they then decide to address these barriers and find new solutions. This is a vital part of the GROW goal statement to ensure success. 

4. HARD Goals 

Sometimes in life we all have to make tough decisions and face difficult situations. We often wonder why we made such a challenging decision, and what was the purpose of the decision we made. 

When we’re questioning these aspects, a good formula to remember is the “HARD” goal formula . These include: 

• Heartfelt: What is your intention when setting this goal? What motivates you to achieve this goal? 
• Animated : How will you feel once you achieve this goal? 
• Required: What makes it important to achieve this goal? 
• Difficult: How difficult will it be to fulfill your desired outcome? 

Example of a HARD goal: 

A fter I complete my bachelor’s degree, I aim to hopefully pursue more studies . I noticed that I enjoy being in a classroom setting and learning new topics, and to me, being educated on different subjects is important. I want to learn more about the world and see the world through various perspectives. It is difficult, as I’ll have to sacrifice lots of time and financial resources. But in the end, the time and financial resources will be worth the fulfillment from my education. 

In this goal, the writer clearly states the intention by writing why they decided to set the goal in the first place. Moreover, the writer touched upon feelings as well, such as “feeling fulfilled.”

The writer also states the importance of learning more about the world through different topics. Difficulties and challenges are also addressed as well, which include the time and financial resources. 

5. OKR Goals 

Sometimes, the complexity behind the other goal-setting formulas can be overwhelming. Fortunately, there is an option to goals in a more simple manner. 

The OKR goals are a simple way to set measurable outcomes, which are broken down into different benchmarks. It works similar to a vision statement and stands for: 

• Objective: What is your big goal? 
• Key Results: What results will you need to achieve in order to reach your big goal? 

Example of OKR Goal: 

My big goal is to one day launch my own startup company. In order to do so, I need to be trained in business operations, accounting, finance, and human resources. I also need to know how to promote and market my brand to my targeted audience as well. I can begin by noticing my interests, creating an inception plan, and pitching my ideas to different ventures. Then once I receive the funding, I can begin with product design and implementation. 

In this goal, the objective defined is an individual launching their own start up company. Then, they decide to describe some key results, which include action items such as creating an inception plan. Also, benchmarks such as pitching ideas and receiving funding are outlined. 

Goal Statement Examples

Now that we have covered some different formulas regarding goal statements we have a toolbox to get started. It is a good idea to brainstorm some of our most recent needs and see how they can impact our goal setting frameworks as well. 

As we have seen, goal statements can be written in a variety of manners. Goal statements are flexible and can be dedicated towards plenty of different industries and settings. 

For now, let’s consider three important aspects of our 20s in terms of goal setting: academic, career, and relationship. 

Academic Goal Statements 

Below are some sample goal statements for those who are in college and university. These goal statements mainly focus on academic performance. 

I hope to make it onto the Dean’s Honor List by obtaining over a ___ GPA (as determined by the school) this year. I need at least a ____ GPA for the first and second semester in order to do so. To do this, I’ll set a schedule and dedicate around 2 hours of studying each day and ensure that I attend lectures on time. When I need help, I will be sure to utilize the tutoring sessions offered by the department.  (SMART). 

I hope to obtain a GPA of 4.00 in one of my human resources courses. Learning about human resources resonates with me as I want to learn more about human behaviour and organizational structures. Being a good student is also what I aim to continue to be as well, since I want more options when I apply to graduate schools. To do this, I can request to seek advice from the professor in regards to unclear instructions, and dedicate around 3 hours of study in this course. I can then utilize these new skills for future courses. My short-term goals can be tracked through the grades of my assignments, whether I see an increase in trend or not. (PACT). 

I hope to increase my GPA from 3.8 to 4.0 this semester. Currently, I have to work and fulfill some extracurricular obligations which may take around 20 hours a week. Therefore, I have limited time for studying. However, I can always decide to study efficiently; perhaps, I can decrease some free time and skip Friday nights. (GROW) 

I aim to get into law school because I am passionate about the legal industry. I have always read books about law and want to learn more about the subject. Once I achieve this goal, I will feel content and realize that I’ll be able to hopefully achieve my dream job as a lawyer. I do need a good CGPA in order to make it into law school, so I need to put in more effort in terms of studying and consult with my professor for my assignments. (HARD)

I aim to get into medical school after graduation. In order to do this, I will have to dedicate some time to study, perhaps volunteer at the hospital, and join a few extracurricular clubs which are focused on health research. I hope to also gain a research assistant position as well. Then, in my third or fourth year, I’ll prepare and take the MCAT exam. (OKR). 

Career Goal Statement Examples 

Whether you’re eyeing on a new promotion, or wanting to improve your professional life, having a career path is a big part of being in your 20s. Below are some sample statements of professional goals:

I hope to gain a new promotion from my current position. I can do this by taking on more initiative in tasks, and trying to see what my supervisor may need assistance with. For now, I will try to take on at least one extra project and see if I can collaborate with my fellow team members. Then, in the next month or so, I can perhaps tackle more projects with others and assist my supervisor with more of their tasks (SMART). 

I hope to get a position related to my degree, as I studied the subject and enjoyed the material. Then, I can apply my academic coursework into my experience. I will start looking for jobs immediately, and ensure that the jobs I apply to are related to the subject I learned at school. Hopefully, this job will bring me new career growth and opportunities. And overtime, through the interviews, I can see what worked or did not work. (PACT). 

I desire to work in the field of accounting as I have graduated from university with a degree in accounting. Right now, I do have the ability to apply to jobs but I am still studying for my CPA exam. I also have a part-time job which may interfere with the interview hours. But to overcome these barriers, I can still continue to apply and see what I can get. I can also ask to get my shifts switched in order to make it to the interviews. (GROW). 

I aim to take on more freelance photography projects throughout the year. I like to create different art forms and work with companies and businesses. Once I achieve this goal, I will feel content that more people are enjoying and being exposed to my work. This goal is important to me as my art is a direct reflection of my emotions. To achieve my professional goals, I will continuously need to promote my services on social media and word of mouth, while practicing my skills. (HARD). 

My big goal is to become an assistant manager at my community centre. In order to do this, I need to take on a few leadership positions. I will apply to some and go through the interview process. Moreover, I will also ask my current manager for mentorship advice, a performance review, and work more hours in my current position for seniority. Throughout this, I will also become more favorable for a potential employer if I choose to apply for other jobs (OKR). 

Relationship Goal Statements 

We all know how difficult relationships are to navigate during adulthood. This can range from the friends we meet in class, to the Tinder date who continuously bombards us online. But there also can be goals set for relationships and friendships as well: 

I hope my partner and I communicate our issues more transparently. We are in the process of booking couple counselling sessions. We aim to go weekly and we hope that they’ll be able to provide us with a sense of direction. (SMART) 

I hope I can apologize to my friend about what I have done previously. I really valued our friendship and believed that I should not have acted the way I did. If I do, I can hopefully build my communication skills and learn to do the right thing next time. This can perhaps also improve the current friendships in my life as well. (PACT)

I hope to get closer to my family, as we once drifted apart during my teenage years. I agree that there were misunderstandings, but now I feel that since I have grown, I finally realize the intention behind their actions. It’s hard to see them currently as I do live away from home, but I will continuously keep in contact with them and see if it is possible to go on trips with them. (GROW) 

I hope to get along with my sister as we were once best friends. Since I moved away, everything changed. However, once I begin to communicate with her, we can support each other. After all, family is important. I understand it is difficult as our schedules often collide, but I can always try my best to reach out whenever I can. (HARD)

My big goal is to find myself a committed, loyal partner. It will take time but I will need to first understand the other individual’s personality, and see how compatible we can hopefully be. I need to communicate more about myself and hopefully, the right person will come along. (OKR).

Final Thoughts on Practical Goal Statements 

Writing a goal statement is similar to creating a mood-board for your future dreams and career aspirations. It involves knowing what you currently want, and working towards achieving the specified outcome. 

Instead of thinking of specific goals, writing goals in the form of statements allows us to see what we truly want, and work towards them. Such statements can allow us to be motivated in terms of completing our personal vision to the next level. 

There are plenty of different methods to write goal statements with multiple examples. There is the SMART approach, which is for more specified and measured goals. And there is the GROW approach, which is for goals that resonate deeply with your own personal values and beliefs. The right one is the method which resonates the most with your mission, and motivates you the best. 

Once you begin writing down your own goal statements, you may notice small changes in your life. You may notice that you’re more optimistic and perhaps, you may decide to tweak your everyday life routine. 

With that being said, achieving goals is not easy most of the time. There are multiple barriers which do get in the way. But when they do, it’s best to take it one step at a time. After all, we can all work towards change throughout our lives. What matters the most to many of us is to not give up. 

About the Author

Candice is currently attending school for social service work. One of her passions is helping others through my writing. In her downtime, you'll find her listening to music, watching random YouTube videos, and writing about career goals and resumes. She hopes to start freelancing for writing and obtain a leadership position in a public services sector.

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Statement of Purpose for Research

Ai generator.

Introduction: My name is John Doe, and I am a recent graduate with a Master’s degree in Environmental Science from Stanford University. I am writing to pursue research in climate change mitigation at Harvard University. My academic background and professional experiences have prepared me to contribute significantly to this field.

Academic Background: I completed my Bachelor’s in Environmental Science at UC Berkeley, focusing on sustainable development and environmental policy. My Master’s thesis, “Evaluating the Impact of Urban Green Spaces on Local Climate Patterns,” provided me with a strong foundation in climate modeling and data analysis.

Professional Experience: As a research assistant at the National Renewable Energy Laboratory (NREL), I analyzed solar energy systems’ effectiveness. At NREL, I led a project on “Solar Panel Efficiency in Different Climates,” resulting in a 10% improvement in energy output predictions.

Research Interests: I am particularly interested in developing innovative strategies to reduce urban heat islands. My goal is to explore using reflective materials and urban green spaces to mitigate heat effects, reducing energy consumption in metropolitan areas.

Reasons for Choosing This Program: Harvard University has a strong reputation in environmental research, especially the work of Dr. Sarah Thompson in climate adaptation strategies. The resources and collaborative environment here are ideal for my research goals. I am excited about the opportunity to work in the Harvard Climate Change Research Center and use its advanced climate modeling tools.

Career Goals: My long-term goal is to become a leading researcher in climate change mitigation, contributing to sustainable urban planning practices and collaborating with experts worldwide. This program will provide me with the necessary skills and knowledge to achieve these goals.

Conclusion: I am passionate about pursuing research in climate change mitigation at Harvard University. My background, skills, and enthusiasm make me a strong candidate for your program. Thank you for considering my application.

Text prompt

• Instructive
• Professional

10 Examples of Public speaking

20 Examples of Gas lighting