sample business plan for vacation rental property

• Property Management Platform
• All Features
• Channel Manager
• Central Calendar
• Unified Inbox
• Direct Booking Website
• Integrations Marketplace
• Success Stories
• Digital Guidebooks
• Industry Resources
• Research & Reports
• Product Resources
• Hostfully University
• Video Tutorials
• Business Health Quiz
• Guidebook ROI Calculator
• Direct Bookings ROI Calculator
• Marketing tactics
• Vacation Rental Management

The Complete Vacation Rental Business Plan (+ Template)

Get tips on how to use Hostfully to optimize your vacation rental business and make more profit.

What’s in this article?

Creating a vacation rental business plan isn’t just about securing financing or finding properties to manage; it’s also about having a roadmap for business growth. 

Business plans anticipate possible mishaps so that you can prepare for them in advance. They also let you set milestones to guide your business development. Finally, vacation rental business plans can help you secure financing to fuel your business’ growth.

A business plan takes time and it can be intimidating to know where to start, but it doesn’t have to be. If you’re wondering where to begin or what to include, we’ve got your back! Using this comprehensive guide, you can develop a vacation rental business plan using the downloadable template provided. 

Click to download (It’s free!)

Vacation rental business plan template.

• I consent to receive marketing communications from Hostfully and agree to the Privacy Policy .

What is a vacation rental business plan?

A vacation rental business plan describes the steps to reach your financial, marketing, and business goals . It should assist you and potential investors in understanding your short-term rental business’s profitability. 

Along with describing the goals, strategy, and tactics, you should also use this plan as a guide to ensure you’re headed in the right direction.

Why do you need a vacation rental business plan?

A vacation rental business plan prepares you for the future as it anticipates goals, milestones, and possible mishaps. But a vacation rental business plan can also help you secure financing, plan for the long term, set clear goals that increase your chance of success, and budget sensibly.

1. Secure financing

Just like you wouldn’t lend your car to a friend who doesn’t know how to drive; banks won’t lend you money if you can’t prove that you’ll pay them back. 

A vacation rental business plan is a way of letting potential investors know that you have a strategy in place to build a profitable business. 

2. Plan for the long term

Planning for business growth allows you to choose tools and systems from the beginning that will scale with you. For example, without long-term planning, you might end up having to change your property management system (PMS) in the future as the needs of your business outstrip the feature set of the cheap solution you chose without future growth in mind. Being able to plan for what you’ll need as you grow will ultimately save you time and money.

3. Set clear goals

It’s easier to achieve success if you first define what success looks like and give yourself clear goals to work towards. These goals should be measurable and achievable, for instance, establishing you need a 60% occupancy rate in your first year to cover costs. If you’re succeeding in meeting some of your goals but falling short when it comes to others, you’ll be able to identify where you need to make changes in your business.

4. Budget with confidence

Running the numbers and having a plan that backs up your vacation rental property investment reduces the luck element of buying real estate. Having a business plan with financial projections allows you to allocate a realistic budget for renovations, furnishing, decoration, software, permits, and staff.

A business plan will help you anticipate cash flow issues you may face. For example, as your reputation builds, your property may have fewer bookings at first, so some expenses will be out of pocket. 

What to consider before creating a business plan for your short-term rental business

Before you start writing your business plan for your STR business, you should: 

1. Do your research

Make sure you research to understand local laws, the challenges presented by the location of your properties, and the types of units you’re going to be investing in.

Review local laws, regulations, or restrictions before buying a second property or turning your home into a short-term rental business . 

You should also look into what’s being discussed in the media about the market you’re researching. There may not be a law yet, but there are rumors that vacation rentals will be prohibited and you should know about it. 

Location can also determine your rental’s profitability. If you buy or manage a vacation property in an up-and-coming location, or a place that has a nearby attraction, your place might be in high demand. Location is also important when looking for possible cleaners or maintenance workers. A cabin in the woods sounds nice until no one wants to drive there to clean it or fix a broken pipe. 

Type of unit

You should look at the market to understand which types of units you should be managing and what challenges they present, as well as how profitable they might be. You can rent nearly anything:

• Tree houses
• Glamping domes and yurts
• Apartments of different sizes
• Family homes
• A night in a Tesla parked in your garage ( yes, really )

Compare existing listings against similar units in your location to get an idea about how much guests are willing to pay to stay in them, how much demand exists in your area, and what amenities will set you apart from the rest.

Furnishing and renovations

Determine how much money and time you’ll need to renovate and furnish your unit. Find out what sort of amenities are expected in your area and what extra things you could invest in to give yourself a competitive advantage.

2. Choose your business model

If you’re buying properties to rent rather than simply managing properties on behalf of owners, there are several different business models to consider:

• House Hacking. If you’re accessing a loan for buying your primary home, you might get to invest less money but you’ll need to use the property as your home. In that case, you can use house hacking to rent your guest room or your studio to reduce the mortgage out-of-pocket payments. 
• Glamping. Some countries offer loans for purchasing glamping domes or yurts. It’s also less expensive than purchasing a property and it can be quite profitable. You can rent your dome or yurt from $150-400 a night.
• Rent your property. If you take out a loan for a vacation home , you can rent the property to pay for the mortgage and make a profit.  
• Rental arbitrage. This STR business model requires almost no initial investment from your end other than the costs related to renting an apartment. In the rental arbitrage model, you sublet an apartment on Airbnb , Vrbo , or any other OTA to pay for rent and make a profit. Your landlord should be notified and give you written consent if they approve.

3. Consider financing options

Your vacation rental business plan is also a way to pitch your company to potential investors. If you’re about to start a property management company , creating a business plan is a great way to formalize it. 

Depending on your business model , you’ll have access to different financing options that have very different initial payment rates. When you know how much money you can invest upfront and who your target investors are, you can tailor your vacation rental business plan accordingly.

4. Determine profitability

Before you buy or agree to manage any rental property, you should run a competitive analysis to determine if it’s going to be profitable. You can use tools like Vrolio or AirDNA to estimate expenses, nightly rates, and estimated occupancy. Make sure you run your calculations on cautious scenarios. Never estimate 100% of occupancy. If it’s your first STR, estimate vacancy at around 45-50% . 

Even Rob Abasolo from Robuilt who has various successful STR properties doesn’t run estimates assuming a perfect year. “I wouldn’t calculate my numbers based on a 100% occupancy rate ,” Abasolo shared. “When I’m running the numbers to see if a deal works, I’m typically running my calculations at an 80% occupancy rate .”

What to include in your short-term rental business plan?

Your business plan is a living guide that contains all your goals for your business and how you plan to achieve them. That’s why it contains goals, milestones , and an initial financial forecast. It’s an outline of what you’re planning to do, why you’re doing it, and how you’re going to succeed. You can present this as a one-pager or a longer form shareable document.

1. Executive summary

This section is an overview of your business, you should mention:

• Who you or the property owners are
• The skills you excel at
• Your experience in the business
• Your short and long-term objectives 
• The location of your vacation rental (mention nearby attractions)
• Your business model (house hack, glamping, second home, or rental arbitrage)
• A broad description of your guest persona  
• If it’s a seasonal rental, for example, a beach house for summer

2. Company description

In this section, you should get into more detail about your company. Talk about your mission statement, unique selling point ( USP ), and value proposition (more on this later!)

If this is your first investment property, create those statements and include them here. You can adjust future plans as your business grows. 

3. Business goals 

The first two sections of the business plan give readers a broad overview of where your business is headed. Here is where you get to explain in detail what you’re aiming to achieve with your vacation rental. 

You can follow any goal-setting methodology that you prefer—S.M.A.R.T, H.A.R.D, or W.O.O.P. The important thing is that you set objectives for different aspects of your business. Answer the questions below to get some ideas: 

• What’s your minimum acceptable CoC return? 
• What’s the minimum occupancy rate you need to meet your expenses?
• What’s your expected monthly profit? 
• What percentage of your total revenue goes into operations and expenses?
• Do you need to hire a team? If so, how will you rate their performance?
• What are the tools that you need to learn how to use?
• What aspects of your business can be automated?
• How are you planning to improve the guest experience?
• Are your listings SEO optimized? How are you measuring success?
• Will you promote using a mix of niche and popular OTAs ? 
• What’s your plan to increase direct bookings?
• Are you using social media to promote your listing?

4. Guests personas

A huge part of marketing your property is defining who you are talking to. Do you want your property to be used by families, expats, digital nomads, or college students?

Defining your guest persona allows you to determine your value proposition , unique selling points , and marketing strategy . Include their:

• Demographics
• Motivations
• Behavioral characteristics
• Booking habits
• Preferred OTA

If you have a pet-friendly property and you want to attract dog owners, then, your marketing strategy will be more successful if you promote on niche listings like BringFido along with global listing sites.

5. Value proposition  

Your value proposition is how your guests will perceive your property compared to others. Why should guests choose your property? What’s your added value? 

Maybe you offer flexible check-in or you offer a discount to the local museum. Define how you’re improving the guest experience and write it down, that’s your value proposition . 

6. Competitive analysis 

Analyze your competitors and the industry to determine what makes your property different from others and how you can position that difference as a unique selling point ( USP ). This is different from your value prop. Your USP is how you’ll differentiate your property and listing when you’re selling it; the value proposition is how you’ll improve the overall guest experience. 

For example, let’s say you bought soundproof windows and a memory foam mattress that guaranteed a good night’s sleep, that’d be your value proposition. If you offer one free night to guests who book a three-day stay, it becomes your unique selling point.

You can use tools like Zillow and AirDNA to look into your local competitors and ask yourself if your property is better than other competitors because you:

• Is it easier to access using public transportation?
• Is it closer to the beach or the main city attraction?
• Is it downtown?
• Is the price -value ratio better than the competition?
• Does it have discounted rates on certain days of the week?
• Does it have better amenities? 
• Does it look clean and new?
• Does it have a copy that converts?
• Is the description clear?
• Does it have professional photography?

You should also define which listing sites your competition is using and see if there’s any room for improvement. 

7. Operations and teams  

Your operation plan is a rundown of how you’ll operate your business, how much it’ll cost, and which tools you’ll use. Some tasks you should outline include:

• How are you going to account for everything that’s in your property? 
• How are you planning to restock the lost or broken items? 
• How many times a year will you do an inventory check?
• Are you hiring a team to work full-time on your property? 
• Did you already hire a cleaning and maintenance agency?
• Are you managing your Airbnb using software ? 
• How are you managing different channels and distribution? 
• Are you outsourcing your operations to a property management platform like Hostfully? 
• Do you have a tool to keep track of your accounting? 
• Are you hiring someone to do it for you? 
• How are you keeping track of your escrow, insurance, and taxes payments?
• Are you adding smart keyless locks, plugs, and lightbulbs to save time and power? 
• How are you communicating with your guests? 
• Are you building any automations ? 
• Are you using a vacation rental management platform like Hostfully to automate guest messaging?

8. Expenses

List all of your fixed and variable costs including:

• Mortgage payments
• Staff members (if any)
• Hospitality tools like property management system, channel manager , and dynamic pricing
• Utility bills (water, power, internet)
• Credit card installments for furnish 
• Taxes and insurance

You should have that information from your research stage and your profitability analysis. Then, based on your total expenses, you determine the minimum and maximum nightly rates that you’re able to offer based on a safe estimated occupancy rate . 

So, let’s say your expenses are $2,300 a month and you’re estimating a 60% occupancy rate . That means that you’re expecting your property is booked for at least 18 days each month. That makes the minimum nightly rate $128. If you compare against similar properties and your rate is too high, you should look into a different market, see where to cut expenses, or offer a premium experience.

9. Pricing and revenue management

There are tools like Vrolio that allow you to define your base nightly rate based on your expenses and your competitors automatically. A good tip is to launch your property with a low nightly rate to get eyeballs on your property, get momentum, and start collecting reviews.

Having a pricing strategy for your vacation rental lets you start with a low nightly rate and once you have a set of positive reviews that make your listing more accurate, you can start adjusting your prices . A great way to ensure your prices are adjusted to match demand is by using a dynamic pricing tool. If you’re using Hostfully as your property management software, you can do revenue management from the same platform due to our integrations with: 

• NightPricer

10. Financial plan for growth and scaling

This is the section that investors really want to see. It’s what determines if your STR business is a good investment. If this document is for personal use, this section is still crucial for defining milestones and keeping track of possible cash flow issues. 

You should tell your previous history by managing your personal or business finances. At this point you need to answer these questions:

• Are you taking out a loan? What’s the interest rate? Is it fixed or variable?
• Do you have savings?
• Are you splitting the costs with someone else?
• What’s your expected yearly ROI?
• What’s your expected CoC return?
• What’s your cash flow forecast?
• What’s your expected monthly income after expenses?
• What’s your loss projection?
• What are the yearly milestones that you expect your business to reach?
• Did you do a cost analysis?

11. Marketing and distribution

Just like you would with any other business, you should think about marketing your property. For vacation rental businesses, marketing and distribution go hand-in-hand. Each listing site or online travel agency ( OTA ) has its own audience. For example, Vrbo is targeted at families, while Airbnb is more suited for millennials and freelance business travelers . 

For your marketing plan you should answer the following questions:

• Where does your guest persona search when looking for a place to stay?
• Does your guest persona plan trips based on location or based on the property? (For example, are your guests staying at your place due to location? Or because you have a cool property?)
• Which online marketing channels are you using? Paid ads, social media , SEO ?
• Are you listing in niche and global OTAs ? Which ones?
• Is your listing copy snappy and inviting?

12. Appendix 

Every business plan should contain an appendix. Here’s where you should add any relevant documents, graphs, calculations, and pictures. You can also include additional information that supports your background or business experience.

Common mistakes to avoid when creating a short-term rental business plan

Whenever you’re writing a business plan for your STR, you should beware of these common mistakes and try to avoid them:

Under budgeting

It’s common to allocate less money than needed to:

• Pay for software like a PMS, channel manager , and dynamic pricing tool
• Staff (if you have any)
• Furnishing and decorating your property
• Renovations if you buy a fixer-upper

Targeting everyone

It’s common to think that if you target everyone you’ll get more eyeballs on your listing and that will translate into bookings. That might happen once or twice, but if your potential guest can’t relate to your listing description they’re not going to book it. Targeting your listing to your guest personas and promoting your property in the right distribution channels is a more effective use of your time and money.

Underestimating competition

Everyone thinks that their property is better, prettier, and more comfortable than the others. It’s a common mistake to underestimate the competition. Doing a thorough competitor analysis is a good way to prevent this.

Unattainable financial goals

Short-term rental businesses are often profitable, but they’re not magical. Make sure the goals you’re setting for your business in the financial plan are attainable and realistic. For example, make estimates based on your least expensive nightly rate and the minimum needed occupancy rate . 

Do you need a vacation rental business plan? 

Whether you’re financing or using your savings to pay for your vacation rental property , you need to make a business plan to forecast growth. Your business plan should include: 

• Executive summary and company description
• Business, financial, operation, marketing plan, and goals
• Guest personas and value proposition
• Competitive analysis of your competitors and the industry
• Expenses, pricing , and revenue management
• Appendix for additional information

If you’re planning to automate parts of your business, consider incorporating Hostfully into your operations plan . We’re a vacation rental software that lets you automate your day-to-day admin tasks, manage different channels, and do dynamic pricing all in one place.

Frequently asked questions about vacation rental business plans

Do i need a vacation rental business plan.

You need a vacation rental business plan to outline your business milestones and goals. This document will be your guide in terms of how to manage your STR marketing, operations, and finances. 

Having a vacation rental business plan helps you anticipate cash flow issues and see progress toward financial goals.

What does a vacation rental business plan include?

A vacation rental business plan includes twelve different sections to outline your strategy and tactics to make your business profitable. These sections are:

• About section or executive summary
• Company description
• Business goals
• Guest personas
• Value proposition
• Competitive analysis
• Operations and teams
• P ricing and revenue management
• Financial plan for growth
• Marketing and distribution
• Press & Podcasts
• Testimonials
• Affiliates & Referrals
• Partner Promotions
• Customer Support
• Onboarding Webinars
• Join office hours
• Join CSM office hours
• API Documentation

© 2024 Hostfully, All Rights Reserved.

We value your privacy preferences

Privacy overview.

Vacation Rental Business Plan Template

Written by Dave Lavinsky

Vacation Rental Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their vacation rental companies.

If you’re unfamiliar with creating a vacation rental business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a vacation rental business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Vacation Rental Business Plan?

A business plan provides a snapshot of your vacation rental business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Vacation Rental Agency

If you’re looking to start a vacation rental business or grow your existing vacation rental company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your vacation rental business to improve your chances of success. Your vacation rental business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Vacation Rental Businesses

With regards to funding, the main sources of funding for a vacation rental business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for vacation rental companies.

Finish Your Business Plan Today!

How to write a business plan for a vacation rental business.

If you want to start a vacation rental business or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your vacation rental business plan.

Executive Summary

Your executive summary provides an introduction to your vacation rental property business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of vacation rental business you are running and the status. For example, are you a startup, do you have a vacation rental business that you would like to grow, or are you operating a chain of vacation rental businesses?

Next, provide an overview of each of the subsequent sections of your plan.

• Give a brief overview of the vacation rental industry.
• Discuss the type of vacation rental business you are operating.
• Detail your direct competitors. Give an overview of your target customers.
• Provide a snapshot of your marketing strategy. Identify the key members of your team.
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of vacation rental business you are operating.

For example, you might specialize in one of the following types of vacation rental businesses:

• AirBnB rentals: This type of business uses a platform such as AirBnB to market and rent out their vacation home properties.
• Luxury rentals: This type of business specializes in high-end vacation rentals of homes, condos, or villas.
• Beach house rentals: This type of business rents houses or condos for popular tourist destinations along the beach.
• Cabin rentals: This type of business specializes in renting out cabins for tourists going camping, skiing, or looking for a more secluded getaway.

In addition to explaining the type of vacation rental business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of clients served, the number of rentals booked, reaching $X amount in revenue, etc.
• Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the vacation rental industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the vacation rental industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your vacation rental business plan:

• How big is the vacation rental industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your vacation rental business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your vacation rental business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, schools, families, and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of vacation rental business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

Finish Your Vacation Rental Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other vacation rental businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes other options for vacationers such as hotels, resorts, and RV parks. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of customers do they serve?
• What type of vacation rental business are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you make it easier for customers to book your rentals?
• Will you offer products or services that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a vacation rental business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of vacation rental company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide amenities with your rentals such as food service, transportation, or housekeeping services?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your vacation rental company. Document where your company is situated and mention how the site will impact your success. For example, is your vacation rental business located in a busy retail district, a business district, a standalone office, or purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your vacation rental marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in local papers, radio stations and/or magazines
• Reach out to websites
• Distribute flyers
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your vacation rental business, including answering calls, booking rentals, billing clients and collecting payments, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your Xth rental, or when you hope to reach $X in revenue. It could also be when you expect to expand your vacation rental business to a new city.  

Management Team

To demonstrate your vacation rental business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing vacation rental businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a vacation rental business.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you keep an inventory of 10 vacation rental homes, and will you charge higher prices during peak seasons? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your vacation rental business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a vacation rental business:

• Cost of equipment and office supplies
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or a list of amenities and tourist attractions near your rentals.  

Writing a business plan for your vacation rental business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the vacation rental industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful vacation rental business.  

Vacation Rental Business Plan FAQs

What is the easiest way to complete my vacation rental business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your vacation rental business plan (or short term rental business plan).

How Do You Start a Vacation Rental Business?

Starting a vacation rental business is easy with these 14 steps:

• Choose the Name for Your Vacation Rental Business
• Create Your Vacation Rental Business Plan
• Choose the Legal Structure for Your Vacation Rental Business
• Secure Startup Funding for Vacation Rental Business (If Needed)
• Secure a Location for Your Business
• Register Your Vacation Rental Business with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Vacation Rental Business
• Buy or Lease the Right Vacation Rental Business Equipment
• Develop Your Vacation Rental Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your Vacation Rental Business
• Open for Business

Don’t you wish there was a faster, easier way to finish your Vacation Rental business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s business planning advisors can create your business plan for you.

Other Helpful Business Plan Articles & Templates

Vacation Rental Business Plan: Step by Step Guide

Are you thinking of investing in a vacation rental or maybe owning a property you’d like to use for vacation rentals? Well, before taking a huge leap into buying a property or investing in this fast-paced and booming business, it is important to take a step back and consider that there are many factors to take into account. As much as it is great to invest in a vacation rental business- decisions are not made overnight.

First and foremost, it is crucial to develop a vacation rental business plan that will allow you to identify potential risks beforehand. Take note, a well-thought-out vacation plan is a key to ensuring and determining the chances of achieving success as a host and in your business. More so, a strategic business plan will help secure funds from investors to develop your business.

Without further ado, let’s dive in:

• What is a vacation rental business plan?

Why is it needed?

• A recipe to a good vacation rental business plan
• Common mistakes to avoid in a vacation rental business plan
• Steps to building a vacation rental business plan

What is a Vacation Rental Business Plan?

In simple words, a vacation rental business plan is a set of rules and practices, goals, and frameworks that will help you make intelligent decisions beforehand ensuring your business is on the right path.

And not only is it a useful tool to refer back time and time again, but it also helps to rely upon and identify risks, plan and strategize on how to run your vacation rental business guaranteeing it’s worth the revenue.

It’s thrilling and exciting when buying your first property especially to property investors - who wouldn’t? They are eagerly ready to hit the ground and get the business up and running. However, keep in mind, before diving in, the vacation rental business plan is what’s going to ensure that you maximize your profits, set measurable goals, keep you on the right track, and accurately measure success.

Think about it - Without a business plan, it is like jumping into a pool of unpredictable risks and losses. A business plan is what keeps your business in place. For example, how do you know if your average daily rate is too low or whether you are spending too much on marketing? Remember, with a good vacation rental plan, your business will blossom and earnings will be tenfold than expected.

A Recipe to a Good Vacation Rental Business Plan

The secret to any good business is timing. Honestly, who wants to be in a mountain of debt? Nobody! Running a vacation rental is no small project. It takes a lot of effort, research, and process. Therefore, before jumping into the deep end, it is highly recommended that you draw up a business plan to truly judge whether your investment is worth the while.

Apart from that, ask for experts’ advice; those who have clearly proven success and have experience in the vacation rental market. Remember, a well-thought-out business plan is what justifies your means as well as guarantees a secure and blossoming investment.

Common Mistakes to Avoid in a Vacation Rental Business Plan

Targeting everyone

As your first business venture, it is common and understandable to want to welcome as many types of guests as possible but expect that you might not attract everyone.

Keep in mind, your vacation rental is not everyone’s cup of tea and that is perfectly alright. It’s better to narrow down your target niche and focus on that because you add more value to your vacation rental than having to attract none.

Ignoring the competition

Do not be overconfident that your vacation rental is the best value in the area. Be aware, other competitors in the market feel the same way and just might be better in price, style, availability, uniqueness, and might as well be everything; in comparison to your short-term rental. Therefore, try to assess your rivals and strategize on how you can outdo other vacation rentals that put you at an edge in the market.

Unrealistic financial plan

When venturing into your first business, it is common to dream big and want to make millions but take note, it will not happen overnight and neither in the first year of the business.

As great as it is to think positive and aim high, keep in mind when it comes to money, you need to be realistic. It is important to not overestimate your overall profits and underestimate your budget.

Steps to Building a Vacation Rental Business Plan

1. executive summary.

The title may sound intimidating but don’t let that fool you. An executive summary is an overall glimpse of what your business has to offer and why it is worth the investment. To put it simply, your executive summary is the cherry on top of the icing.

In simple words, it sums up what your vacation rental business plan is - which includes information about your properties, employees, future goals, prior success and accomplishments, and third-party vendors.

More importantly, the trick to outlining your summary is asking yourself the 5W’s and 1H (who, what, where, when, how, and why).

Property location:

• Is it by the seaside?
• It is located in the city center, a short walking distance from tourist charms?
• Is it located in the countryside?

Property type:

• Is the vacation rental family-friendly? Pet-Friendly?
• Is it a bachelor pad or intended to cater to business travelers?
• Is it a large, beach cottage- summer rental, or tent cabin?
• Is it Eco friendly?

Target audience:

• Is it targeted to attract families?
• Perfect for couples?
• Is your vacation rental suited for large groups?

Peak season and weekdays:

• Is it designed for summer or winter?
• Suitable all year round?
• Any festivals or events?
• Is it suited for business trips?

Reasons for the source of income:

• Is it for the extra income?
• Is it for your future pension when retiring?
• The main source of income?

2. Business Goals

Business goals are indicators of what success in your business appears like. Are you happy with the number of return guests? Are you content with a few bookings of the month?

Goals are what help identify steps and track the progress of your business. More importantly, business goals motivate you to achieve the ultimate which is a significant role in your vacation rental business plan. But for that to happen, business goals must be written realistically and detailed. Take note, an unclear goal is harder to achieve. Other than that, it’s ideal to give goals some sort of a deadline to accomplish what you aim for.

3. Value Proposition

Think about what makes your vacation rental different, who and what type of target guests you hope to attract, and how the business stands out from the other rental properties in the market.

In simple terms, the value proposition is the unique selling point of the business by knowing what are the strengths and using them to highlight to your advantage. Doing so will attract more guests and maximize your occupancy though keep in mind to do a thorough in-depth analysis beforehand that will help improve your unique offerings and achieve a profitable business.

4. Management Structure

Business management structure ideally explains the structure of the company whether it is a partnership or single owned individual, living up to its potential. Adding on, what is the current state of the business, and what property management services will you use?

To sum up and simplify, this section describes the business management structure that will help improve productivity as well as ensure all the members of the company accomplish their true capabilities.

5. Operations Plan

In this section, your operations plan is an insight into how your business will run. It is a simple part of your business plan as you most probably have even already planned it in your head.

More so, day-to-day activities include hiring new staff- do you need to outsource additional staff to help spread out responsibilities especially if you are having multiple properties, or do you want to take a role in being heavily involved in the business? How to keep track of your inventory or manage guest services? What about maintenance and cleaning , administrative duties, managing taxes, insurance , licenses, and third-party services such as property management software , etc.?

These are just a few questions to keep in mind when operating your vacation rental business. Additionally, think about how your current setup is and whether you require more improvements needed as you expand the business.

6. Financial Plan

In this section, think about how do you plan to finance the business ? Are you self-financing it or taking it out on a loan? Also, consider what the interest is like or what level of monthly payments can you manage?

Either way, the financial section outlines all the financial aspects of your business as well the history by discussing all of your previous success and how today it led to the state of your business.

Additionally, when creating a detailed financial plan and projections, it also includes:

• 12-month profit and loss projections
• 5-year financial growth
• An estimated balance sheet of expenditures
• Cost analysis

Take note, when acquiring funds or investors, it’s more ideal to work with an accountant to ensure that your documents meet the financial reporting standards required by the commercial lenders.

7. Marketing Strategy & Distribution Plan

This section plays an important role in your business plan, especially for all new hosts. Take note, the presence of OTAS’s and listing sites like TripAdvisor , Booking.com , Airbnb are quite essential for your business. Therefore, your distribution plan should consider which channels will you be advertising, how much they cost, how will you handle channel management , and when you get a booking, what are the terms of payment- is it PayPal, bank transfer, or cash/card? Note that, your distribution plan will benefit you from understanding how you will advertise your business in order to generate bookings .

More so, your marketing strategy should cover tactics on how will you market your vacation rental to key targets which include both online and offline marketing such as what social media platforms will you use, will you design and print flyers for local tourist boards, invest in paid advertising, etc. Doing so will help you achieve booking and increase the occupancy rate in the future.

8. Revenue Management Plan

When running a vacation rental business, you need to be on top of your ongoing expenses, incoming profits, and not to forget the overall finances of your business. Apart from that, you also have to include details of rates you aim to charge per night along with yield management and pricing tools you aim to use.

More so, remember to also include taxes, utility bills, staff costs, and your target monthly income in your revenue management plan. It might sound overwhelming to think about it but fear not as there are software tools such as QuickBooks to help with your revenue management plan.

9. Customer Analysis

How your business makes money is through your guests or customers. Without a doubt, it is significant to understand and know your audience, as well as their wants/needs, to help run a successful short-term rental business.

With that said, in this section, customer analysis is really where you describe and identify your ideal guest including creating different buyer personas based on the types of guests or customers that your business attracts or aims to attract.

More so, when building a detailed profile of ideal guests include information such as their names (fictional names), age, income, profession, or whether they are a family or not? These are just a few get-to-know information that will help you understand what type of guests to target and how.

Take note, to achieve more bookings, these guest profiles created can be used time after time in all aspects of your business. And with good customer analysis, you will identify and understand what to expect from your guests, their likes/dislikes about your vacation rental property.

10. Competitive Analysis

Other than understanding your own business and market, it is also important to carry out competitor research for your vacation rental business in order to thrive and help win booking over the competition.

Investigate and do thorough research of who the other local short-term owners are and how they do their work. Apart from that, find out and analyze what is the pricing strategy of the other competitors, who their target customers are, what additional services and amenities do they offer and if so, what are they? And also, what type of OTAs do they use for booking and marketing?

By doing a competitive analysis, you will understand and strategize on finding opportunities for your business to be on the top of the game. More so, there are some great software tools to help out in data analysis.

11. Milestones

Think about the future of your vacation rental business and how you can expand it further. More so, what are the plans and goals as well as key milestones in accomplishing these targets such as how much do you want to take a month or how many guests do you plan to host in the first quarter, and so forth.? You may also want to include:

• Optimizing your daily workflow
• Offering more amenities and services
• Increasing net income
• Minimizing expenses
• Increase occupancy rate
• Expanding more properties

With that said, key milestones and goals are a useful tool to refer back and keep track of the progress as well as ensure you're in the right direction. After all, it is easy to remain where you are if no goals are set.

12. Appendix

To help keep things running in a business, only the most vital information must be included in your business plan that is valuable to your business. More so, add an appendix for any supporting documents or information needed so that you do not require to look around when it is required such as tax information, or contacts when maintenance is required. This also includes:

• Contracts with third-party vendors
• Receipts and/or records of business purchases
• Tax registration details
• Information for maintenance and cleaning services, etc.
• Letters of support
• Vacation rental studies that you’ve cited in your business plan

Ready to find out how Hostaway can transform your business?

Launched in 2015, Hostaway has helped thousands of vacation rental property managers regain their focus on growing their business. Hostaway takes pride in aligning itself with the needs of the fast evolving landscape and always provide reliable technology and great support. Sign up today!

Don't get stuck in a broken routine with poor software, manage your properties with Hostaway and experience a better business and life right away!

The Complete Guide to Writing a Vacation Rental Business Plan [+Free Template]

A well-thought-out vacation rental business plan is key to upgrading your business and ensuring your success as a host. As you are starting a vacation rental business or increasing the number of Airbnb properties in your possession, such a plan will help you stay on top of all your business requirements.

With a thoroughly detailed business plan, you will be able to secure the funds from lenders or investors that you need to develop your business. Furthermore, creating a viable strategic plan for your vacation rental business will help to identify potential risks before others start investing in your business. 

What Is a Vacation Rental Business Plan? 

A business plan is a set of rules and practices, frameworks, and goals that you can rely on when you need to make decisions for your business. The most valuable contribution comes from doing the groundwork. Thus, it is of great importance for your business success to have an elaborate business plan on hand. 

It helps you define your complete business strategy for running a successful vacation home rental. It also helps you identify risks and chances for success. Furthermore, it is a useful resource to remind yourself of your business goals and ensure you’re going in the right direction.

What to Include in Your Vacation Rental Business Plan? 

For those who are just starting out , it can be a bit confusing to identify what needs to be included in a vacation rental business plan. We composed the following list to guide you through the whole process. Discover 12 essentials that every well-thought-out business plan should have.

Business Goals

Business goals are an important part of your vacation rental business plan. Specify your goals and key milestones to draw up an action plan. This will help you identify steps you need to take as well as track the progress of your business and keep an eye on the ultimate goal.

Make your goals specific by writing them down in detail. If they are too vague, it will be much harder for you to achieve them. It would be good to create some sort of a deadline, but be sure to give yourself enough time to accomplish what you’ve planned.

The following are great examples of milestones you can set:

• The amount of money you want to make each month.
• The number of guests you wish to host during each of the four quarters.
• The number of returning guests you wish to host each year.

The Executive Summary

The executive summary outlines the history of your vacation rental business, including your prior successes and accomplishments. With it, you can cover future goals for your business, as well as include information about your current properties, employees, and third-party vendors.

When potential lenders or investors read your business executive summary, they’ll be able to know what your business has to offer and why it is worth investing in. The following suggestions will help you outline what information to include.

Property location:

• Is it located by the seaside?
• Is it nestled in the city center within a short walking distance from tourist attractions?
• Is it located in the countryside in a secluded area?

Property type:

• Is your rental family-friendly (i.e. made for family holidays)?
• Is it small and intended to cater to business travelers on short trips?
• Is it large and located nearby an attractive beach – a perfect summer rental?

Target audience:

• Do you want to attract families?
• Is your rental perfect for couples?
• Is it suitable for large groups of people?

Peak rental season and weekdays:

• Is it designed as a summer or winter rental?
• Is it suitable for all-year-round renting?
• Are there any festivals or events making it a desirable place for certain dates in the year?
• Is it intended for business people on business trips?

Your Value Proposition

The company’s value proposition spells out the unique selling points (USPs) of the business. It provides an in-depth analysis of the unique offerings that your business brings to the rental market.

You should find characteristics that make your vacation rental stand out. By knowing your strengths, you will be able to show them in the best light and, thus, attract more guests. Find out how your property is different from the competitors’ properties by asking yourself the following questions:

• Does my property have a unique/convenient location? For example, is it close to the beach or a famous landmark? Does it offer access to such facilities such as public transport, shopping centers, grocery stores, etc.?
• Do I have any unique amenities, such as a swimming pool, hot tub, free parking, etc. on offer?
• Can I offer any additional services, such as breakfast, transportation to the airport, or bike rental?
• Does my property stand out in terms of design? Has it recently been renovated?
• Is my property fairly priced?

Doing thorough research on your key selling points will help you position your property in the right way. Moreover, you’ll be able to come up with a couple of more ideas on how to improve your offerings to achieve maximum occupancy rate and profitability in your business.

Management Structure for Your Vacation Rental Business

This section of your vacation rental business plan should explain your business management structure. A sound management structure will improve productivity and ensure that all members of your organization can achieve their true potential.

Is the structure of your company, as a partnership or ownership by a single individual, living up to its potential? Spell out the management structure of your business in its current state, including any property management services you use.

Operations Plan

The operations plan will help you make decisions regarding hiring, company standards, and the way you will keep up with the day-to-day activities of running your business.

Daily tasks include managing all the business aspects of your properties, such as taxes , insurance, reservations, payment processing, maintenance, and related administrative tasks.

Think about how your current setup has worked so far… Are there any improvements that can be made as you expand your business?

At this juncture, you’ll also need to decide what role you want to play in your vacation rental business in the future. Do you want to continue to play a key role or would you like to bring in additional staff to help spread out the responsibilities?

If you manage multiple properties, you might want to outsource some of your daily operations. Here are the areas you might consider to get assistance with:

• Managing reservations, updating calendars
• Cleaning and laundry
• Maintenance
• Marketing and advertising
• Property management (meeting guests, dealing with complaints, etc.)

Financial Plan

In this section, you should cover the financial history of your business. You can do this by discussing all of your prior successes and how they have led to the state of your business today. You will also need to create a detailed financial plan and projections .

Your financial plan should include

• 12-month profit and loss projection
• 5-year financial growth plan
• Cash flow projection
• Estimated balance sheet of expenditures for your business
• Cost analysis

For this part of the vacation rental business plan, it is a good idea to work with an accountant. This will ensure that your documents meet the financial reporting standards required by commercial lenders.

Customer Analysis

A customer analysis represents a study of your ideal guest. Knowing your audience and what they want and need will help you run a successful vacation rental business. Here, you’ll describe your target customers, including the types of Airbnb guests that your business attracts or you plan to attract.

Within your business plan, you should create different, detailed buyer personas based on the type of guests, or the ones you aim to attract. Creating such a detailed profile of your ideal guest (including info about their age to their income) will help you grow your business later on.

When creating an ideal guest profile, you should think of a fictional persona. Give him or her a name and age, a vocation, etc. to help know exactly what type of guests to target and how.

These guest profiles you can use time after time, in all aspects of your business to figure out how to get more bookings . With a good customer analysis, you will be able to understand what to expect from your guests, what they will like and dislike about your rental property.

Here’s an example of how to create an ideal guest persona:

• Give him/her a name
• Think about his/her profession
• How old is he/she?
• Does he/she have a family?

Let’s say your ideal guest is John Smith, an interior designer in his early forties. He is a father of three and often travels with his family. This means that your rental should be family-friendly with a lot of entertainment options for kids. Think of all the amenities such a guest will look for.

Also, your rental should be childproof and free of any sort of clutter. Ensure enough empty space inside and put all the breakable items on higher shelves to avoid damage during the kids’ playtime.

Moreover, since he has a big family, you should also be sure that your rental has enough space to accommodate five people.

Competition Analysis

Carrying out competitor research is of great importance, especially for vacation rental businesses. You need to know who the other local short-term rental owners are. You should find out how they do their work, attract guests, what their pricing strategy is, and whether there are any special services or amenities that they offer, etc.

Do thorough research of the market for vacation rentals to find your direct competitors and analyze them. A competitor analysis will help you understand how your business can thrive and help you win bookings over your competitors. All this will secure your position in the short-term rental industry. Here are some suggestions to help you get started.

• How much are your competitors charging per night?

This will help you set up the right prices for your area and ensure more bookings. Guests are more likely to choose affordable rentals. Thus, fair prices will encourage more reservations.

• Do your competitors offer additional services?

If not, this can be a great opportunity for you to take action and offer additional services for guests. For example, transportation services can be a selling point for many guests who want to avoid the hassle of navigating a new city.

• Do they offer a diversity of amenities and what are they?

By knowing what your competitors offer, you can go the extra mile and provide even more unique amenities to ensure the highest level of guest satisfaction.

Marketing Analysis and Strategy

Your marketing strategy describes the tactics that you will use to achieve bookings and increase the occupancy rate in the future. Use this section of your vacation rental business plan to outline in detail which marketing techniques and tools you are going to implement to promote your property .

Your marketing plan should cover strategies for marketing your vacation rental property to the right audience. It should be diverse and include all relevant methods, including both online and offline marketing. Asking yourself the following questions will help you create a thorough marketing strategy.

• On which listing sites will you place your property?
• What social media platforms will you use for promotion?
• Will you invest in paid advertising?
• Will you design and print flyers for local tourist boards?
• Will you have business cards?
• Will you take advantage of email communication with your past guests?

Also, make sure to create a distribution plan for successful advertising. It should cover the costs for chosen methods and outline how you will handle channel management.

Moreover, the buyer personas you’ve created can help you with building a quality marketing and distribution strategy. Knowing the exact type of guests you are targeting helps you adjust your marketing strategy and market your vacation rental in a way that resonates with them.

In addition to financial documents, you should include more useful information. Indicate anything that can help build the case for the viability of your vacation rental business plan. Here are some ideas for documents to include:

• Resumes (your own and of your key employees);
• Permits to demonstrate your willingness to comply with the latest regulations regarding short-term rentals in the jurisdictions where your business operates;
• Contracts with third-party vendors for property management services;
• Vacation rental industry studies that you’ve cited in your business plan;
• Letters of support

Making plans for the future

The vacation rental industry allows a lot of room for change and growth. Thus, it is essential to think about the future of your business and what you can do to expand it further.

Once you’ve established profitable business and completed your goals, you should have a general idea of what the next steps are. The following are examples of goals you may want to include in your business plan for the future:

• Increasing the occupancy rate
• Minimizing expenses
• Raising net income
• Adding more properties
• Offering additional services
• Providing more amenities
• Optimizing your daily workflow

Once you complete this set of goals, you should think of the next set to secure progress.

Scaling your business with smart investments

As with all other businesses, investing is essential for your vacation rental business growth. The more effort, time, and money you invest in your business, the more revenue you will generate. Your hard work will pay off very quickly, resulting in a large number of returning guests and increased income.

Investing in digital tools and management software will help you stay in full control of your business at all times. You will be able to automate the key aspects of your business for more efficient management.

Vacation rental software, such as iGMS , can help you put your business on autopilot. By using advanced smart tools, you can streamline your routine operations and manage all your vacation rental properties across various channels.

What’s more, you will be able to reduce costs as iGMS allows you to manage your business without expanding your team.

Sign Up for Free

No spam. Only valuable info and tips. We promise.

Creating A Winning Vacation Rental Business Plan

• Last updated: January 6, 2021
• Posted in: Featured , Marketing

Choosing to invest or manage vacation & short term rental properties is a business that can be rewarding and profitable. As with any business idea, developing a business plan is a valuable first step to building a successful business. With a vacation rental business plan, you can see the pros and cons of starting what could be a profitable opportunity. 

Vacation rentals have several expenses , including maintenance, taxes, marketing, utilities, and cleaning costs. Before investing in a vacation rental business, look closely at how the both owning and managing properties will affect your taxes. You should also look closely at how much time you have to give to the business. You should include all of these factors in your vacation rental business plan. 

Taking the time to write and analyze a vacation rental business plan helps you make a smart decision. Starting a business is exciting and stressful, so having some expectations about what can go right and wrong is helpful. Use this guide to develop your plan before you invest in vacation rentals. 

What is a Business Plan?

A business plan is a document that includes the framework, strategies, and goals you have for a business you are considering investing in or building on your own. Investors and banks usually ask to see business plans when deciding whether or not to loan money to new businesses and startups. Each plan should include details about finances, costs, employees, and procedures. 

Before you invest in your first vacation rental property or manage listings for other property owners, you should write your investment plan so you can purposefully envision your future as a vacation rental business owner. 

What To Include In Your Business Plan?

Each business plan follows a similar structure. Depending on the type of business, there could be some different goals or sections that you should expand. For example, a business plan for purchasing rentals might look very different than a plan to manage vacation rental properties for other property owners. This template can help you organize your business model and plan to maximize your chances of success.

Corporate Summary

Each business plan needs to have a corporate summary. This is the short version of your business plan. It does not require a plethora of details, as those come later in the document. 

As you craft the corporate summary for your vacation rental business, you should ask yourself a few key questions. Most future business owners write the synopsis first or last – after considering the problems in the body of the plan. 

The key questions should answer who, what, when, where, why, and how. 

• Where will I buy/manage my vacation properties?
• Who will stay in them? 
• How will I market them?
• How much can I charge per day, per week and per month?
• What is the average demand in my area yearly?
• What type of properties will I buy?
• Why do I want to buy these properties?
• When will people want to stay in them?
• Will I offer long-term, mid-term or short-term rental stays?

You can always make changes to the summary as you work through the rest of the plan. But, writing the summary and creating questions is an excellent place to start. As you ask yourself questions, pay attention to the other problems that arise in your mind. Write them down, so you don’t forget them. 

Helpful Resources

• Airdna – Research rates and market demand.
• Google Trends – Find destinations with expanding search interest.
• SimilarWeb – Look for local websites with high + growing website traffic.
• Mashvisor – Calculator tool for measuring the ROI of each property.

Industry Analysis

Before investing in vacation properties, it is helpful to analyze the rental industry. Vacation rental properties might be in high demand in some communities, but not in others. Look at the prices to buy the properties, what the taxes are, and how much guests are paying to stay in them. Find out how many are sitting empty during busy seasons and when the low seasons occur. 

As you investigate the industry, figure out where you can spend your money wisely. Then ask more questions:

• How will you stand out from the competition?
• What makes your properties unique?
• What attractions are nearby?
• What onsite activities are available? 
• What offsite activities are available?
• How will I advertise?
• Do renters need a car , or is the property close to public transportation?
• What central transportation hub is nearby?
• What restaurants or grocery stores are nearby?
• Will I adjust my rental rates during different seasons?
• What is the occupancy in my rental properties? 
• What rules should I establish for my rental properties? 
• Do I need to hire a rental management company?
• What will my pricing strategy be?
• What competition will I have?

As you write your plan, pick some properties that are already established and successful. Include a few properties in your plan with their rates, amenities, location pros and cons, seasonal occupancy rate, and anything else that applies to your goals for your future business. Then, analyze what your unique selling points will be.

Competitor Analysis

Knowing the industry matters, and so does knowing your immediate competition. To analyze the competition, choose a part of your plan and analyze the competition on a site like Airbnb, Booking.com, Tripadvisor, or Vrbo (formerly HomeAway). This is like an industry analysis but on a much smaller scale. 

For example, if you plan to buy a cabin in the Rocky Mountains, you will want to look at other nearby rental cabins. You begin by asking questions: 

What are the Other Owners Charging Per Night?

• Cabin 1: $150
• Cabin 2: $165
• Cabin 3: $140

What are the Cabins Like? 

• Do they have amenities like hot tubs or garages?
• What kind of views do they offer?
• How far is the cabin from town?
• How are the cabins furnished?
• How many bedrooms do they have?
• Are the cabins luxurious? Rustic? Somewhere in between?
• Do they offer WiFi? Laundry? Smart TVs?

How Do the Locations Vary?

• How long is the drive?
• Is the cabin close to a city or town?
• What activities are nearby? (Hiking, canoeing, skiing, off-roading, etc.)
• How close is the cabin to transportation hubs?

After analyzing the closest competition, you can determine how successful your vacation rental businesses can be.

Guest Analysis

After you analyze the industry, the next step is to analyze your potential guest demographic. To do this, you should create a buyer persona, which is your ideal guest. Make the potential guests as real as possible with names, careers, education, ages, and vacation goals. You might even decide to market to business travelers. 

Along with these essential components, you should also look at what your ideal guest likes to do while on vacation. Does your guest like to go to the beach or the mountains? Does your guest like to travel with immediate or extended family? You should also consider your ideal guest’s spending habits while on vacation. 

As you are analyzing your guest, consider the locations of the properties you are considering. Some properties do not allow children. Some do not allow people under age 55 to stay there. Some will not allow people under 25 to reserve the property. Other properties do not allow short-term rental business. 

Some vacation rental business plans also include the potential pitfalls of ideal guests. What type of complaints could you envision your guest having? Then, consider what will continue to keep your ideal guest happy, so they return and tell their friends. 

Marketing Plan

Your vacation rental marketing strategy plays a massive role in your success over the long term. Advertising on vacation rental websites is affordable and is a great way to earn your first 10 bookings for each property, but long term you’ll want to earn direct bookings and be able to drive guests to your properties via the three core pillars: search, social and email marketing.

Your marketing strategy should reflect the guests you expect to stay in your properties. If you are marketing to snowbirds, you will need to advertise in the winter because your properties need leads to thrive and earn bookings. If you are marketing to college students, you may consider using niche listing sites or offering monthly rates on Airbnb to maximize bookings.

Need help generating your vacation rental marketing business plan? Get in touch with our team.

Joining the OTAs

Many vacation rental businesses advertise on online travel agencies (OTAs) like Airbnb, Expedia, or Vrbo. These listing sites charge for ads and rentals. Many vacationers only use these sites, so you could be losing a large rental market if you aren’t on them. 

If you plan to market your property on the OTAs, you will want to research other properties in your market. Look at their rates, amenities, and photos. It is nearly impossible to get renters into an Airbnb if you do not have outstanding photographs. So, you will need to find someone who can take them for you. 

Before you commit to listing on an OTA, ask yourself a few questions:

• What is the cost? Is it worth it, or does the fee take too much of your profit?
• How are the fees billed? 
• Do you have to sign a contract? For how long? 
• How do renters pay? How do you get paid? 
• What rules must you follow? 
• Does the OTA attract your ideal guest? 
• Is the OTA website intuitive? Or is it too much to manage on your own?
• Does the OTA make SEO decisions, or do you do that?
• How much automation is involved on the website?

Services Offered

Your strategic plan should include the type of services you plan to offer. You will have complete control over whether your experience will be basic, full-service, or luxurious. Some Airbnb owners stay on the property and serve as superhosts, while others are completely hands-off and let a property management company take control. 

Included in the services are the amenities and furnishings you provide. If you expect your guests to stay for more than a few days, you should provide a washer and dryer or have nearby laundry services. If your renters only stay for a few days, you will want to have a high-quality cleaning service. 

Your price point should reflect the type of accommodations you are offering . If you have luxurious amenities, you can charge an extravagant price and you should also offer full-time host services. If you don’t have elegant furnishings, then your rates should not be too high for the people who will stay there. 

Operations Plan

The best vacation homes have a set of rules for the guests. If you are expecting to hire staff, they will also have restrictions. This plan will help you run your properties daily. You will need to have a plan for administrative duties, maintenance expenses, and inventory. This is the opportunity to get your business ideas out of your head and onto paper. 

Even if you only have one small property, you need an operations plan. This will keep your business at a level that you and your guests appreciate. Having a plan makes it easier to expand and still maintain your standards. With an operations plan, you can determine what you can do on your own and what you will need to outsource. 

The location of your property affects how much outsourcing you will need. If the property is far from your home, you will need to hire property managers to take care of:

• Housekeeping
• Landscaping, mowing, snowplowing
• Repairs and maintenance
• Hosting and local management

Other operations can be done remotely. Those include:

• Bookings and calendar management
• Accounting and financial reporting
• Marketing and advertising
• Customer & guest service

If you decide to hire staff, you will have to figure out how to hire them, how to pay them, and who will take care of those details. You might be able to hire someone through a local agency or hire a firm to manage the entire property, both inside and outside. You will need to make these decisions and figure out what they will cost. 

Financial Details

When you decide to invest in vacation properties, the ultimate goal is to make money. An essential part of the vacation rental business plan is the financial plan section, where you look closely at revenue and expenses. 

In this section, you look at where the vacation homes bring in revenue and what expenses exist. When you build this section, you look at the monthly expenses and income. Many startups recognize that they might not turn a profit for the first few months. 

Investors recognize that entrepreneurs have learning curves in their new industries, and they tend to figure them out quickly. However, there are several costs to consider as you determine the financial viability and cash flow of your investment idea. They include:

• Mortgage payments
• Taxes – federal, state, local, and lodging/tourism
• Maintenance expenses
• Marketing costs
• Utility bills like water, electricity, gas, cable/satellite, internet, garbage
• Association expenses
• Furnishings

Some of these expenses are fixed, so you know exactly how much you will pay each month. But some expenses, like maintenance and utilities, can vary from month to month, so it is helpful to estimate at the high end. 

After you figure out how much you have to spend each month, you can establish your daily or weekly rental rate. 

For example, if you have one rental property that costs $2000 for all of your expenses, you will need to charge enough to cover that cost and give you profit. Therefore, you might want to charge at least $150 per night. If you only fill 60% of your potential nights, you will profit from $700 per month. 

Many vacation rental property owners have different rates during the high and low seasons. You might charge more during the peak seasons because properties fill up quickly. But, you might entice vacationers to stay in your property during the slow times by charging an affordable rate. Use the peak rates to cover the quiet times. 

If you are presenting your plan to a financial organization, you will want to include details about finances. You will want to show the financial organization how you will stay open for the first few months. The financial organization will want to see your personal finances to ensure you can afford to run the business before it becomes profitable. 

You will also want to explain what you will do if the business is slow to grow and whether you have a back-up plan. The financial institution will also want to see how you plan to cover unexpected costs, like replacing furnishings. They might also want to know what your next level up will be if you find success in this new business. 

Achieving Your Vacation Rental Business Goals with a Solid Plan

Your plan is the general guide to how you will run your short term rental / vacation rental business to make a profit. This framework will help you organize your thoughts into a working plan so you can actually see your vacation rental property business come to fruition.

Take The Next Step

• Download the free guide: 17 Ways To Level Up Your Vacation Rental Marketing and get our best tips on how to grow and scale your business.
• If you want to learn more about how to generate more bookings,  visit our blog   and read our articles.
• To get started working with us,  visit our contact page , complete the form and schedule a call.
• If you’ve found this article helpful, please share it with your friends, team or other vacation rental managers you know!

Recent Articles

Vacasa Net Unit Growth Tracker [Updated June 2024]

Vacasa is a vacation rental management company based in Portland, Oregon. Founded in 2009, the company provides property management services for vacation rental owners, as

A Comprehensive Guide To Vacation Rental SEO

Getting more organic traffic is a surefire way to drive more leads + bookings for your business: but how do you actually do SEO? We’ll explain.

Using Mini Sites In Vacation Rental Marketing To Get More Relevant Traffic

Short-term rental marketing is such a dynamic field and it’s always evolving. Vacation rental managers are always on the lookout for new and unique ways

Let's Work Together

Get in touch with our team to create a strategy that drives results.

Popular Posts

Why Branded Paid Search Ads Grow Your Vacation Rental Direct Bookings

Leveraging Cognitive Biases To Get More Vacation Rental Bookings

Shoulder Season Marketing To Get More Bookings

Google certified.

Get support or book a strategy call .

Subscribe To Our Podcast

Explore Our Tools

New : explore free marketing tools .

Copyright © 2024 BuildUp Bookings A Division Of 91 Digital LLC, A South Carolina Corporation

Privacy Policy & Legal Information

FOR VACATION RENTAL BUSINESSES:

Get a free chapter of "mastering vacation rental marketing".

Features Overview

A summary of our key features and scheduled upgrades

Integrated Partners

See what services we've integrated into our tech stack

Visibility of your entire portfolio with an overview of real-time key performance indictors including GBV, ADR & occupancy

Single property and multi-calendar management with smart availability search and automatic data syncing for your portfolio

Review booking and payment statuses, oversight of individual booking finances and create bespoke pre-check-in forms

Smart scheduler

Your schedule is generated semi-automatically from the pre-check-in form and booking details with option of assigning to a specific member of the team

• Packages & Pricing

Knowledge base

Key features and functions and how to use them

Up to date opinion and advice from Hospiria’s experienced team

Featured Blog Posts:

10 Tips For Successful Property Management

Channel Management Guide For Your Short-Term Rentals

11 Tips For Managing Your Vacation Rental Remotely

• Get Started
• Product tour
• Insights >

Vacation Rental Business Plan: A Step-by-Step Guide

Vacation rental business plans are the strategic foundation for entrepreneurs venturing into the burgeoning world of holiday accommodations. As travelers increasingly seek a unique, home-like guest experience over traditional hotels, the market's potential grows. However, navigating this industry requires a solid roadmap. A robust business plan offers this, encapsulating market analysis, financial forecasts, operational strategies, and marketing approaches .

Continue reading to discover the importance of a vacation rental business plan and how you can put one together yourself.

What is a vacation rental business plan?

A vacation rental business plan is a blueprint for launching and growing a successful enterprise in the rental market. It identifies your target audience, specifics about your vacation home, and marketing tactics. The plan also dives into financial details, highlighting startup expenses, projected income, and routine costs. Operational procedures are laid out, including vacation rental management , customer care, and handling challenges.

Essentially, it’s your guide to understanding the market, ensuring profitability, and navigating any hurdles. By laying down clear goals and strategies, this plan is crucial for anyone serious about the vacation rental business.

Why a business plan is crucial for your vacation rental business

Roi expectations.

A rental property business plan is vital for gauging ROI in the vacation rental arena. This strategic document illuminates your initial outlay, ongoing costs, and potential income, offering a clear lens into your venture's profitability and the timeline to recoup investments.

With these insights, you can deftly allocate funds to accommodation enhancements , set dynamic pricing, and determine marketing allocations. A robust business plan ensures you get the best bang for your buck in your vacation rental property business, directing each expenditure towards maximizing returns.

Risk assessment

A well-structured business plan is a cornerstone for the vacation rental industry, primarily due to its role in risk assessment. By pinpointing possible market challenges—from shifts in tourist preferences to evolving regulations—you're better poised to strategize effectively.

This proactive approach means you can devise plans to counteract these challenges, manage resources efficiently, and set up safety nets for unforeseen downturns. A comprehensive business plan empowers you to sail through the vacation rental industry's complexities, armed with insight and readiness.

Securing investments

A robust business plan is a linchpin for vacation rental ventures, particularly when attracting investors. Such a plan lays out a coherent vision, demonstrating the potential for profit and strategies to mitigate risks. It assures investors of your market savvy, readiness for challenges, and dedication to the venture's success.

This clarity and foresight not only builds trust but also enhances your appeal to potential funders. An effective business plan can be the difference between securing crucial capital and facing missed opportunities in the competitive vacation rental space.

Components of a vacation rental business plan

Use this basic rental business plan template, including all the following components:

Executive summary

The executive summary serves as the gateway to your short-term rental business plan. This section offers a succinct glimpse into your business, encompassing its essence, goals, and the property's prime location details. Key financial expectations are also touched upon.

Designed to pique the interest of potential investors or partners, it paints a vivid picture of your venture's promise and direction. Think of the executive summary as your business's elevator pitch, encapsulating its most compelling aspects in a brief, engaging manner.

Market research and analysis

The market research and analysis section is a foundational pillar of a vacation rental business plan. This segment dives deep into the industry's landscape, pinpointing key demographics and evaluating the ebb and flow of demand.

By exploring elements like travel trends, customer inclinations, and competitor benchmarks, businesses can uncover unique market niches and opportunities. Armed with this knowledge, short-term rentals can craft offerings that resonate with potential guests while differentiating from rivals. In short, this section equips the business with the tools to carve a distinct, successful niche in the bustling vacation rental market.

Business model

The business model section is very important in a vacation rental business plan. Here, the plan demystifies how the venture functions and turns a profit. It charts out details from property acquisition—whether owned or leased—to how pricing is determined.

The strategy for filling rooms, be it through direct customer engagement, digital platforms, or agencies, is laid out. It also shines a light on diverse revenue avenues, factoring in seasonal surges or special promotions. This segment offers a transparent view of the operational gears and revenue pathways of the vacation rental endeavor.

Marketing and sales strategy

The marketing and sales strategy section of a vacation rental business plan charts the course for drawing guests and securing bookings. This part highlights the mix of promotional methods, from digital efforts like social media blitzes and SEO to traditional approaches like flyers and community collaborations. It delves into pricing methods, special deals, and schemes to reward loyal guests.

By targeting specific audiences, spotlighting unique offerings, and selecting the most effective sales channels, this section offers a clear blueprint for building brand visibility and fostering customer loyalty in the vacation rental market.

Financial projections

In a vacation rental business plan, financial projections serve as a compass, pointing to the venture's anticipated financial health over the next 3-5 years. This section sketches out expected revenues, balances them against forecasted expenses, and hints at potential profitability.

With insights into factors like anticipated occupancy, seasonal rate adjustments, startup costs, and ongoing upkeep, stakeholders can discern the business's potential. In essence, these projections illuminate the path to profitability, giving stakeholders a clear snapshot of financial prospects and guiding sound investment choices.

Funding requirements and strategy

In a vacation rental business plan, the section on funding requirements and strategy highlights the capital necessary for the business's ambitions. It breaks down the amount needed, categorizing expenses such as property purchases, refurbishments, promotional activities, or daily operations.

Beyond just stating the needs, this section also presents how the business intends to gather the capital, be it via loans, partnering with investors, tapping into crowdfunding, or utilizing personal funds. This key segment paints a clear picture for potential backers, detailing how their funds will be employed and the overarching financial game plan of the venture.

Creating your vacation rental business plan

Once you have your vacation rental company business plan outline, you can start putting together the real thing:

Conduct a SWOT analysis

Drafting a vacation rental business plan necessitates a keen understanding of your venture's standing, achieved effectively through a SWOT analysis.

• Strengths: Pinpoint your standout features. Maybe it's a coveted property location, distinctive amenities, or ties with local attractions. These strengths shape your unique selling proposition.
• Weaknesses: Identify potential pitfalls or areas needing improvement. Perhaps it's a nascent marketing strategy, over-reliance on peak tourist seasons, or looming regulatory hurdles.
• Opportunities: Spot external growth avenues. This could involve capitalizing on rising market trends, forging new local partnerships, or tapping into niche traveler segments.
• Threats: Gauge external challenges. Consider factors like burgeoning competitors, shifting local tourism policies, or broader economic factors affecting travel.

By mapping out these elements, the SWOT analysis offers a holistic insight into your business, paving the way for informed planning and foresight.

Determine your unique selling proposition (USP)

To set your vacation rental apart, identifying a clear unique selling proposition (USP) is key.

• Reflection: Start with introspection. What's unique about your property? It could be its prime location, its rich history, or the bespoke services you offer.
• Competitive Insight: Research rival offerings. Spot what they might be missing and consider how your property fills that void or offers something superior.
• Guest Insights: Harness customer reviews from previous guests. Their praises can hint at what sets you apart and should be accentuated in your USP.
• Simplicity: Distill your USP into a concise, impactful statement. It should instantly convey your property's edge to potential guests.
• Branding Consistency: Your USP should thread through every marketing piece and communication to ensure a cohesive brand image.

A well-defined USP can be your property management compass, guiding your marketing efforts and appealing directly to your desired audience, giving you a competitive advantage.

Create financial models

Constructing a robust pricing strategy is pivotal for your vacation rental business plan, guiding its fiscal journey.

• Initial Outlay: Start by tallying the upfront costs. This encompasses property purchases, refurbishments, and initial administrative expenses such as permits.
• Ongoing Expenses: List regular outflows like utilities, maintenance, staffing, and promotions.
• Income Estimations: Anticipate your income by considering factors like rental prices, expected occupancy rates, and ancillary revenue sources, such as special events.
• Reaching Profitability: Identify the point where revenues surpass expenses, signifying the break-even mark.
• Safety Net: Strategize for unforeseen expenditures or revenue slumps, ensuring you’re financially cushioned against uncertainties.
• Financial Forecast: Offer a synthesized view of projected financial health, usually spanning 3-5 years.

With this fiscal framework in place, you anchor your venture in economic reality, allowing for proactive responses to potential financial scenarios.

Design an operational plan

Creating an operational plan is fundamental to the efficiency of your vacation rental business.

• Management Choices: Choose between self-management or employing a property manager/using a property management software like Hospiria for tasks like bookings, communications, and maintenance.
• Routine Upkeep: Plan consistent maintenance activities, from cleaning to landscaping, to ensure the property remains inviting.
• Team Assembly: Define required roles, from housekeeping to guest relations. Outline hiring criteria, training initiatives, and staff retention strategies.
• Tech Deployment: Pick out essential software and digital tools for tasks such as reservations, feedback management, and promotional activities.
• Vendor Relations: Identify dependable suppliers for essentials like linens or amenities. Explore opportunities for discounts or partnership deals.
• Crisis Management: Formulate action plans for unforeseen challenges, be it property damages or guest-related issues.

With a structured operational blueprint, you lay the groundwork for seamless operations, guaranteeing guest satisfaction and optimizing business performance.

Write an executive summary

The executive summary is the gateway to your vacation rental business plan, offering a snapshot that draws in readers.

• Opening: Start with a brief introduction to your business, its vision, and the unique proposition it offers to the market.
• Operational Blueprint: In a nutshell, describe how the business functions, from services to revenue streams.
• Market Potential: Highlight the specific market niche you're targeting and why there's a demand for your offering.
• Core Advantages: Emphasize standout features, be it a unique location, top-tier amenities, or unmatched guest satisfaction.
• Financial Overview: Give a brief insight into expected revenues, projected costs, and when you anticipate breaking even.
• Closing Thoughts: Reaffirm the promising prospects of your venture and your dedication to making it thrive.

When done right, the executive summary piques interest, prompting readers to explore the finer details of your business strategy.

Mistakes to avoid in your vacation rental business plan

Lack of research.

The foundation of a successful vacation rental business plan can be significantly weakened by a lack of research.

Understanding market dynamics is fundamental. By not diving deep into the needs and wants of the target market, there's a risk of misaligning the services offered. Similarly, without a detailed look at the competition, one may overlook potential challenges or fail to distinguish their rental in a saturated market.

Economic trends play a pivotal role in shaping travel habits. Being unaware of these patterns, especially during financial downturns, might result in reduced patronage. Equally important is knowledge of local regulations. Failing to adhere to area-specific rules can lead to unforeseen legal issues and potential fines.

Lastly, staying attuned to the evolving expectations of guests is crucial. An outdated property or an ill-conceived pricing model could lead to decreased bookings and diminished returns. In essence, thorough research is the backbone of any robust vacation rental business plan.

Overestimating revenue

In the realm of vacation rental business planning, overestimating revenue is a frequently encountered misstep with significant repercussions.

It's natural for entrepreneurs to approach a new venture with enthusiasm, but when this translates into unrealistically high revenue forecasts, problems arise. Setting rates beyond market demand or counting on overly optimistic occupancy rates can lead to a cycle of unoccupied properties or recurrent price adjustments, negatively impacting profits.

Such overblown revenue expectations can also prompt overspending, anchored on projected earnings that may never materialize. This financial misalignment leaves businesses vulnerable during slow seasons or unforeseen setbacks.

Moreover, stakeholders and investors depend on accurate financial forecasting. If actual earnings consistently fall short of projections, their confidence may wane.

While optimism is commendable, it's vital to base revenue predictions on comprehensive market analysis and realistic assumptions, fostering both financial stability and credibility.

Underestimating costs

A major pitfall in vacation rental business planning is underestimating costs, an error that can set a venture on shaky financial ground.

At first glance, launching a vacation rental might seem simple. Yet, beneath the surface lie several often-overlooked expenses. These aren't just the obvious ones like routine maintenance. There are unpredictable repair bills, costs for periodic accommodation enhancements, and even seasonal upticks in utility bills.

Added to these are regulatory expenses. From licensing fees to local tourism levies, the tally can rise quickly if not thoroughly accounted for. And let's not forget the initial outlay for marketing, listing fees on an online booking platform, and the often-underestimated costs of acquiring guests.

Misjudging these expenses can throw off financial projections, endangering the business's early stages. Moreover, stakeholders value precise financial foresight, and repeated budgeting errors can diminish their confidence.

Tools and resources for building your plan

When creating a business plan, including one for a vacation rental, utilizing the right tools and resources can streamline the process and enhance the quality of your plan. Here are some tools and resources to consider:

• LivePlan: Offers step-by-step guidance and financial forecasting.
• Bizplan: Breaks down your plan into manageable tasks with progress tracking.
• Statista: Provides statistics on various industries, including travel and tourism.
• Google Trends: Offers insights into search trends relevant to vacation rentals.
• Microsoft Excel or Google Sheets: Both have templates for financial projections.
• Quicken: Helps in managing and projecting cash flow.
• Trello: Useful for task management and tracking progress.
• Asana: Enables you to break down tasks and assign responsibilities.
• Bplans: Offers free sample business plans and guides.
• SCORE: Provides mentorship and has a library of free templates and tools.
• Local Chambers of Commerce: May provide data on local tourism and travel trends.
• Local Libraries: Often have access to market research databases.
• LegalZoom or Rocket Lawyer: Offer resources and services for setting up the legal structure of your business.
• Local government websites: Provide information on regulations, permits, and licenses.
• PeerSpace or Meetup: Connect with local business groups or entrepreneur meetups to get feedback.
• Local universities: Business schools might offer consulting projects where students review business plans.
• SEMrush or Ahrefs: Offer competitive analysis tools for digital marketing strategy.
• SurveyMonkey: Useful for conducting market research surveys.

Crafting a comprehensive vacation rental business plan is essential. Acting as a guiding blueprint, it encompasses in-depth research and astute financial forecasting, positioning the business for success. Such a plan not only paves the way for informed decisions but also attracts potential investors, offering a competitive edge in the bustling rental industry.

Share this article

OR click below to copy the link to your clipboard

Our Service Support

Most companies just offer a technology. We offer a support service as well, taking care of everything from onboarding to reservation management.

Platform & listing management

Access to exclusive channels

Account management with all platforms

Host insurance through our specialist partners

Revenue management

Professional listing and expert optimisation

Pricing management from our experts

All payments handled

Reservations management

24/7 reservation desk

Guest verification

Customised pre-check-in services

• REQUEST A PLAYGROUND
• SCHEDULE A MEETING

Improve Your Property's Management, Operation & Revenue With Booking Ninjas Property Management System

How To Write a Vacation Rental Business Plan For Your Rental Property

Vacation rental as a business, vacation rental as an investment, what is a vacation rental business plan, why you need a vacation rental business plan, what to include in your business plan, putting your vacation rental business plan into action, free vacation rental business plan sample template.

One of the most common mistakes beginner real estate investors do is to jump in and get in over their heads. In addition, one reason that they fail is that they don’t treat their investment like a business.

A vacation home is more than just listing your rental property on Airbnb and waiting for the money to roll in. It’s a business and, just like any other business, you can’t expect to succeed without a business plan.

Therefore, the first step to starting a vacation rental business is putting together a real estate business plan that outlines your goals and keeps you on track.

Here’s how to write a business plan for a rental property in 2022.

Is a vacation rental considered a business?

Some consider a vacation rental as a business while others think it’s more of an investment. This depends on the nature of your relationship with your vacation rental. Is your vacation rental a business or an investment? Find out below:

Your vacation rental is a business if you own a property, earn a profit off of it, and regularly work at the property.

If you rent out a house to a tenant and you take on the management position where you’ll need to do things like replace a water softener or fix something that’s broken, you’re more likely to be considered a business.

Even if you’re not at the property that often but, hire a property manager and other staff, the property can still be considered a business.

If you have a property that you rent to a tenant and you use the income to pay bills relating to that property, you may find that you have an investment, not a business, according to the IRS.

Also if you have a rental property that has been vacant for a long time or becomes vacant more often than not, that specific property may be considered an investment because you don’t spend a lot of time working on the property or with a tenant that lives there.

Lastly, if you’ve invested in a property for tax purposes and aren’t continuously involved in management duties, the IRS will consider this an investment. This can include limited times partners, real estate investment trusts, and people who own shares in the property.

Read more: How To Start a Vacation Rental Business: Complete Guide

By definition, a business plan is a document that includes the framework, strategies, and goals you have for a business you are considering investing in or building on your own.

As a new business or startup that is seeking funds, you might turn to Investors and banks for that money. Usually, these organizations ask to see business plans when deciding whether or not to loan you money. Each plan should include details about finances, costs, procedures, and more.

Creating a vacation rental business plan is super important because it helps you purposefully envision the future of your business.

A business plan is as important to you as it is to your potential investors. Not only is it a requirement when embarking on certain things like sourcing funds but, it also helps you define your complete business strategy for running a successful vacation home rental.

Beyond making money and strategy, having a business plan for your vacation rental serves as a light in the dark to make sure you’re on the right track, reaching goals, and accurately measuring success.

It also helps you identify risk, remind yourself of your business goals, and have enough data to examine your business and how well you are progressing in the future.

1. The Executive Summary

Your executive summary should briefly explain the purpose of your business. You want to begin by properly introducing your vacation rental business.

It is just a brief overview that sums up your rental business and includes all of the most important information you want to get across to your partners, guests, investors, and others.

This is so that anyone can read the first page of your plan and know, at a glance, what your business entails.

The rest of the business plan will go into great detail, but the summary should give readers a quick idea of why you are from the business and what it will do.

This can be accomplished in just a few paragraphs. You may even want to break your summary into sub-sections, like the ones below.

These are some important questions to be addressed in this section:

Where is my vacation house located?

What crowd does it cater to? Families? Couples? Large groups of friends?

Is it a seasonal rental or all-year-round?

Why do you have this property?

Is this your main form of income?

Of course, you do not need to follow this structure and feel free to add other information you consider important but, make sure to rewrite them to make sure it sounds professional and eye-catching to the reader.

3. Your Value Proposition

Your value proposition means stating why your customers are going to choose your business. Essentially it’s saying what is the value of your business to your customers.

In addition, it’s also an avenue to state why these customers will choose your vacation rental over others in the area. Consider how your vacation rental will provide a guest experience, services, or amenities that the other properties in your area simply can’t provide.

4. Management Structure for Your Vacation Rental Business

This section is where you get to explain what your business management structure is like. Is it a partnership or ownership by a single individual?

Describe the management structure in detail in its current state, including third-party property management services that you may use.

A suitable management structure will enhance productivity and ensure that all members of your organization can achieve their true potential.

5. Operations Plan

This section is where you get to provide an insight into how you are going to run your new business on a day-to-day basis.

Some of these daily operations include tax management, insurance, reservations, payment processing, maintenance, and related administrative tasks.

Here are just a few helpful prompts and examples in case you get stuck:

Are you going to hire any staff?

Will you use a cleaning agency or hire in-house cleaners?

Will you hire an accountant to help me handle the finances of my business?

Who will deal with bookings and customer complaints?

To streamline day-to-day operations, you can also use software such as Booking Ninjas vacation rental PMS which provides a booking system, channel manager tool, accounting tools, and more.

Read more: How To Manage Vacation Rental Property

6. Financial Plan

When thinking of a financial plan for a business, the first thing that comes to mind is ‘How am I going to afford this rental business?’ Do you have options like self-financing, taking out a loan from family and friends? Or bank or investors.

Proper budgeting and planning your finances will prevent any stress in the future, and it will mean that your business is ready to thrive. For this reason, it’s a good idea to work with an accountant on creating your financial plan.

These are some basic information that should be highlighted in your financial plan

12-month profit and loss projection

5-year financial growth plan

Cash flow projection

An estimated balance sheet of expenditures for your business

Cost analysis

7. Customer Analysis

A customer analysis is all about knowing your ideal guest aka your target audience. The idea behind a customer analysis is to create multiple detailed guest personas or profiles and find ways to use these profiles to better cater to them and attract more of these customers to your vacation rental.

In summary, a customer analysis helps you in getting to know your ideal customers, what they want and what they need from a vacation rental property.

Here are some key questions to include in your guest profiles:

What’s their name?

What do they work as?

What age are they?

What is their idea of an ideal vacation?

Do they have a family?

With these details, you can find patterns in spending habits, add-on services a certain customer profile prefers, and more. Creating these profiles is one thing but, keeping up with them and using them to create data that can be analyzed can be difficult. Consider using a PMS or CRM for this.

Read more: Outstanding Vacation Rental Ideas 2022

8. Competition Analysis

One thing is certain - you’re not the first one to start a vacation rental in the area especially if it’s a common vacation spot. So you’re going to have some competition sometimes, a lot.

Carrying out some competitive research is an essential part of your business plan. You need to take a look at your competition and analyze them to see how your business can thrive in such an environment.

With competitive analysis, you want to look at all of the people who may win a booking over you and use what you find to put yourself on top. It’s all about what you can do better, what you can do differently, or what you can replicate.

Here are some questions to get started with:

How much do your competitors charge per night?

Are they basic rentals or high-end, luxurious units?

What extra services do they offer?

Do they offer a wide range of amenities in the house?

Is WIFI included?

9. Marketing Analysis and Strategy

You could have the best vacation rental in the whole state but, be down bookings because nobody knows. This is why having a marketing strategy that works is important.

To achieve maximum bookings, you need to create and explain in detail the strategies you have decided will be best to use when targeting your key markets.

Here are some questions that can help you create your marketing plan:

On which listing sites will you place your property?

What social media platforms will you use for promotion?

Will you invest in paid advertising?

Will you have business cards?

Will you take advantage of email communication with your past guests?

Will you create a Website and utilize SEO?

Asking yourself these questions will help you create a thorough marketing strategy.

Also, make sure to create a distribution plan for successful advertising. It should cover the costs for chosen methods and outline how you will handle channel management.

Read more: Tips On How To Make Your Vacation Rental Stand Out

Revenue Management

There’s a quote by Karen Spencer that sums up what you need to know about revenue management in your business plan. It goes like this -

“Set stretching yet realistic prices. Quality holiday homes can charge more (because they are worth more) than an average place. When it comes to setting your prices, you need to know what it costs you to welcome each set of guests and work up from there, ensuring a healthy profit per booking every time. The more you charge per week, the more revenue per booking, yet your changeover costs, your marketing costs, your time spent, will be the same.” – Karen Spencer

When running a vacation rental business, you need to keep on top of your incomings, outgoings, and general overall finances.

Although this part can be intimidating, the good news is there are a lot of tools and software out there to help. Software like Booking Ninjas provides revenue management tools and analysis tools.

Here are a few questions that help in building the revenue management section of your business plan:

How much will you charge per night?

What level of taxes will you have to pay to the government?

What will your utility bills be?

What will your staff costs be?

10. Appendix

This is where you include any additional documents that you want to use to give your reader a feel for your product, marketing, services, and so on.

In your appendix you should put all of the relevant documents and folders you have for your business, containing the vital information you need to keep things running.

In addition to financial documents, you should include more useful information. Indicate anything that can help build the case for the viability of your vacation rental business plan. Here are some ideas for documents to include:

Resumes (your own and of your key employees);

Permits to demonstrate your willingness to comply with the latest regulations regarding short-term rentals in the jurisdictions where your business operates;

Contracts with third-party vendors for property management services;

Vacation rental industry studies that you’ve cited in your business plan;

Letters of support

11. Making plans for the future

Some people will suggest doing this step first but, sometimes you don’t have a clear vision to write your accurate goals for the future of your business until you have done some of the other steps listed above.

This is where you write down what your plans and goals are for your business, plus what key milestones will help you achieve these targets.

This section will be useful to refer back to and to ensure you’re progressing as you should.

Some milestones you can adopt include:

Monthly financial projections (This answer will be linked to your financial plan)

How many guests do you want per month or quarter

What rate of growth do you want in your bookings year-on-year?

How many returning clients do you want each year?

So you’ve written your business plan and properly gone through all of the things that you would need to succeed in the vacation rental business. What next?

The next thing is to get started. From finding the right location to getting the property, furnishing up the place, adopting a vacation rental system, and more. Don’t worry, we have a comprehensive guide on what to do next after creating your business plan. Find out more in this step-by-step guide on how to start a vacation rental business in 2022.

Need a comprehensive business plan template to help you in creating your ideal business plan? Click here to download our

Trending posts

WhatsApp Us

Writing a Vacation Rental Business Plan

Learn how to write a vacation rental business plan and set your own business goals and performance measurement.

Introduction

You’ve decided to start a vacation rental business – congratulations!

Not only have you picked the ideal location, but you’ve also put in an offer on the property of your dreams and are already thinking about the little details like which color to paint the accent wall. So what’s the next step? You need to start writing your vacation rental business plan.

Creating a business plan isn’t as daunting as it sounds – just think of it as your company road map for the next few years. Though the most important thing is that you create one, as this is where many owners fall down.

We know it can be a time-consuming task, especially if you’re not skilled with numbers, but it is an essential ingredient that you need to have if you are trying to get a mortgage or other financing for your new business.

One of the most common things that owners get wrong is including too much information – your business plan doesn’t have to be as long as the works of Shakespeare! Knowing exactly what is expected of your business plan’s contents is key – that way, you can approach it in small, digestible chunks.

Anyone who reads just the first page of your business plan should be able to grasp what your vacation rental is about, and it should excite them to read on further.

We’ve written this guide to help owners with these three specific pain points:

-Why do I need one in the first place?

-What do I need to do before I can start creating my business plan?

-What should I include in my vacation rental business plan?

Take each section step-by-step, and you’ll soon be on your way to creating a brilliant business plan for your new vacation rental venture.

Why Do You Need a Business Plan?

A business plan will be your guide: it will help outline your general aims and what you wish to achieve in what time frame.

Creating a business plan and physically putting your aspirations onto paper, alongside the numbers that are going to help make those goals happen, will be a great tool to refer back to later on to ensure your business is going in the right direction.

Plus, if you’re looking to receive investment or funding from a bank or any other third party, you’ll have to present your business plan so investors can understand exactly what the money is being used for.

Get Started: Prepare Yourself

So, you want to create a business plan for your vacation rental and you don’t know where to begin.

First off, before doing anything else, you will need to weigh up (as honestly as possible) the chances you have at making a success of your business, both personally and professionally.

Let’s take a look at what that means.

Analyze Your Business Idea

This will involve asking yourself a number of questions such as:

• How big is the demand for a vacation rental in the area you are planning to buy property in?
• What skills will you need?
• Is the property you want to buy a good fit for a vacation rental home?
• Will you have to carry out any renovations before you can start renting?
• Do you have the financial capacity to start a business?

You may also want to use a short-term rental income calculator to estimate how much money you can expect to make at the end of the month. Lastly, now is the opportune moment to check out the competition on websites like Airbnb or Vrbo, in order to discover if the market can support your business. There are a few things you should consider about your competitors. For example:

• Do they have their own websites?
• How do they promote their brands?
• How much do they charge?
• What are their seasonal prices?
• How do they describe their properties?
• What difference will you bring to the market?

Analyze Yourself

It sounds a bit strange, we know. But analyzing yourself is an important step that many owners forget to take.

Ask yourself:

• Are you prepared – mentally and physically – for the demands that running a small business as a vacation rental entails?
• What existing skills do you have that will be an asset to a business like this?
• What skills will you need to work on/obtain? What income do you need to generate?
• What are the advantages and disadvantages of starting this type of business?
• Are you going to self-manage your vacation rental or hire a property manager?

It’s worth bearing in mind that as well as having a great customer service level for hosting those potential guests, you’re going to need some industry expertise, finance and planning abilities, management skills, marketing knowledge and even a flair for interior design! Apart from this, you’ll also need the determination, patience and capacity to think of the long-term in order to succeed.

What to Include in your Vacation Rental Business Plan

When you’ve done your research and you’re sure your business is a go-er, that’s when you can begin to think about penning your business plan.

If you’ve never written a business plan before, it can be difficult to know where to start. At Lodgify, we want to provide owners with the right tools to be able take matters like these into their own hands. That’s why we’ve prepared this useful guide explaining exactly what every owner should include in their vacation rental business plan.

A vacation rental business plan should always include the following…

1. Executive summary

This will take up the first pages of your business plan.

After you’ve dotted the I’s and crossed the T’s of your vacation rental business plan, you’ll want to summarize it all so that anyone reading can see – at a glance – what it’s all about.

As well as an introductory overview of your company and its services in the vacation rental industry, this summary should also answer the following questions:

• Why are you going into business?
• What currently unfulfilled need are you going to solve?
• Who is your target audience?
• What details can you share about the industry?
• What is the market size? What are your objectives?
• What do you hope to accomplish?

Don’t try and write this to begin with – it’s always better to leave the business summary until last. Once you know your business plan inside out, you’ll be able to pick out the most crucial details to include in your summary. If your plan might later be used to attract potential banks, investors or partners, remember it has to be succinct and persuasive.

2. Company Analysis

In the company analysis section, you should provide detailed information regarding the unique selling points (USPs) of your new vacation rental business. What does your vacation rental have that will make it a success? What will your company bring to the market?

3. Industry Analysis

In this section, divulge particulars about current vacation rental industry trends, alongside an overview of the current state of the market.

This will help you (and anyone reading) to truly understand the landscape of the industry you are entering. Furthermore, if any external party is investing in your business, it will demonstrate your knowledge and awareness in an explicit manner.

4. Customer Analysis

Painting a picture of exactly who your target market is from the outset – which type of guests you want to target – will be key in helping you attract more bookings.

Ideally, to answer this question, you will create several different buyer personas for each of your target audiences. These fictional representations of who you consider to be your ideal vacation rental guests will help you out in all aspects of your business down the line: marketing, generating bookings, customer service, even content.

For example, your buyer personas may be:

• Retired travelers
• Business travelers
• Travelers with pets
• Millennials

Each vacation rental is different, and each will likely have different buyer personas, too. To create your buyer personas, you’ll need to think carefully about demographics and characteristics, socioeconomic and geographic factors, their typical needs and where you can find them from a marketing perspective (e.g. online, tourism boards, listing sites etc.).

In the customer analysis, you should also explain what you will do to ensure your vacation rental meets the requirements of each of these main groups. Put yourself in your prospective guests’ shoes and ask, “why should I stay at this vacation rental?”. This could take into account its location, amenities and any additional services offered.

5. Competitive Analysis

Carry out an extensive study of your direct or immediate competitors (e.g. other vacation rentals in your area with similar amenities and features). There are plenty of listing sites such as Airbnb, HomeAway or Booking.com which you can use to find your competitors quite easily.

Then, analyze them using the SWOT method – note down their strengths, weaknesses, opportunities and threats – so you can use this as ammo for your own business. Here are some things to think about:

• Who are my current competitors? How many properties do they have? How successful are they?
• What do they do to promote their vacation rental? Have a look at their marketing strategies.
• What kind of guests (or buyer personas) do current competitors target? Do they focus on a specific customer type; on serving the mass market; or on a particular niche? For example, high-end market, young families, etc.
• How will your company be different from the competition? What competitor weaknesses can you exploit? What competitor strengths will you need to overcome to be successful
• How will competitors respond when you start your business?
• What will you do if competitors drop out of the marketplace? How will you take advantage of the opportunity
• What will you do if new competitors enter the marketplace? How will you react to and overcome new challenges?

6. Operations Plan

Sometimes referred to as the management plan, the operations plan will need to be comprised of the finer details about how you aim to run your new business.

Try to answer questions such as:

• Where is your vacation rental business located?
• Who will be in charge of its day-to-day running?
• How many additional staff members will you need to employ?
• What will their responsibilities be?
• What are your service standards?
• Which manuals will you need to develop?
• Which suppliers will you use?
• How will you control inventory?

Think about who the operations plan is for before you write it. If it has multiple purposes, or other parties (such as staff) will be reading it, this can help you when addressing certain topics.

7. Marketing Plan

You’ll already know who your target markets are, so now is your chance to explain the strategies you will use to reach these targets and achieve bookings. Take these questions into consideration:

• What will you do to attract guests?
• What is your marketing message?
• How will this vary depending on each target market/buyer persona?
• What will you do in terms of direct marketing?
• What plans do you have for your vacation rental website?
• What will you do in terms of online marketing?
• How will you perform SEO, SEM, and social media marketing tasks?
• What offline promotions will you do?

If you don’t know much about marketing yet, there are plenty of resources available to help you. Our free eBook about online marketing for vacation rentals is a great starting point.

8. Distribution Plan

While established vacation rental businesses are more accustomed to getting direct bookings and may even achieve listing site independence, for those hosts who are starting out, diversifying your channels and having presence on the top OTAs is going to be key in bringing those first bookings in.

Take a look around the market and decide which third-party channels you will use for distribution, some of the most popular choices are:

• HomeAway (and any of its sister companies)
• TripAdvisor
• Booking.com

If you’re not sure where is best to advertise your property, check out our extensive guide to the different vacation rental listing sites , which includes information about their fees and charges where applicable. Furthermore, if you are planning to list your property on multiple sites, it is also vital to have a good channel manager in place. A channel manager takes the time and hassle out of managing external listings by synchronizing calendars and reservations across all platforms, ensuring all information is up-to-date.

9. Revenue Management Plan

One of the most difficult things to get right when starting your vacation rental business is setting your rates. Undershoot your market and you might attract guests who are more likely to damage your rental. Overestimate fees and you may end up with high vacancy rate. In this section of the business plan, you should outline any pricing or yield management techniques or tools you will use. It is also useful to note your payment and cancelation policies here.

10. Financial Plan

Numbers are very important in your business plan. In this section, you’ll have to include details on how you are going to finance your business, plus any estimates of expenditure and revenue projections for the future.

Remember to include, for example:

• Any start-up costs of the vacation rental (capital investment)
• Ongoing business costs for maintenance, repairs, housekeeping
• Operational expenses
• Estimated revenue projections for the next five years KPIs to track such as expected occupancy, ADR (average daily rate) and RevPAR (revenue per available room).
• Costs of any permits and licenses
• Costs of extra services you might hire (e.g. cleaning, key management)

Don’t be afraid to ask for help! If you’ve never forecasted finances for business before, or aren’t that confident with numbers and figures on your own, you can easily recruit a professional accountant to do the work for you!

• What are your plans for the future?
• Do you have a vision statement?
• Where do you see your business in five years? In 10?
• Include these in your business plan along with any milestones you will achieve. These could include things like:
• Choose location
• Obtain permits and licenses
• Complete renovations
• Create a website and open for business
• GOP break even
• NOI break even
• Achieve 10% EBITDA

Whenever a milestone is achieved, the risk to lenders decreases. At the moment when your last milestone is accomplished, it means your business has a very good chance of succeeding in the long term.

12. Appendix

If you want to include relevant information to support anything else you’ve mentioned in your business plan, it is a good idea to include this documentation in the appendix section. This way, your overall business plan will be free from clutter and too many details – but at the same time, if whoever is reading wants more details, they’ll know where to find them.

What to take away

Writing your vacation rental business plan needn’t be a stressful process, and it really will help you gain some perspective about your business’ potential for success.

Even if you’ve never written a business plan before, by following the steps outlined above, you should find it easy work.

The most important thing to remember is that every business plan is different, so you might not even need to answer all the questions proposed in every section – there is no harm in customizing these ideas to fit your business needs better.

Now it’s time to get your business plan off the ground! Use the checklist below to tick off each section as you complete it:

• Preliminary Research
• Company Analysis
• Industry Analysis
• Customer Analysis
• Competitive Analysis
• Operations Plan
• Marketing Plan
• Distribution Plan
• Revenue Management Plan
• Financial Plan
• Key Milestones and Business Future
• Executive Summary

We hope this guide will give you the confidence you need to develop your own vacation rental business plan and achieve your goals, with the assurance Lodgify will be there to help you along the way!

• Explore Properties
• Agents & Brokers
• Sell Your Property
• Track with Stessa
• Screen with RentPrep
• Investor Services
• Investment Solutions
• News & Press

• Browse Properties

10 straightforward steps to start a vacation rental business

The average revenue from short-term rental properties (STRs) listed full time grew to $56,000 at the end of last year, marking the highest level ever. According to AirDNA , a rental analytics company that tracks the data of 10 million Airbnb and vacation rentals by owner, the number of listings is expected to grow by 15% this year as more investors enter the STR business.

Investors thinking about entering the space may find this year to be the ideal time to start a vacation rental business. In this article, we’ll look at the benefits of renting on vacation rental sites, then explain how to start a vacation rental business in 10 steps.

Key takeaways

• Benefits of starting a vacation rental business include increased gross revenues, increased control over a property rented to short-term guests, and numerous tax benefits that come with owning a vacation rental.
• To form a vacation rental business, investors should create a business plan, research the best vacation rental markets, and analyze potential returns.
• Before starting a vacation rental business, learn the local laws, understand the market, and create a guest profile to determine the right pricing and amenities.

Benefits of a vacation rental business

There are a variety of benefits to having a vacation rental business compared to a traditional long-term rental:

• Greater potential for gross revenue: According to AirDNA, the average rate for an STR is about $250 per night.
• Opportunity to generate income from additional services such as local tours, event hosting, transportation, cleaning, and laundry.
• Increased control over the property: Because guests turn over much more frequently, a host can adjust rent rates as needed and perform maintenance more often.
• Ability for a vacation rental host to build a guest network and develop a repeat visitor list.
• Tax advantages: Write-offs and deductions from rental income include management and leasing fees, maintenance and repairs, utilities and supplies, property taxes and insurance, and mortgage interest.

Of course, there are potential drawbacks. There’s a lot of competition due to growing demand for STRs, operating expenses can be higher due to utility and guest expenses, and hosts must comply with vacation rental listing site regulations and local and state housing laws.

How to start a vacation rental business in 10 steps

There are many reasons to start a vacation rental business. Some investors are tired of working 9 to 5, others want more control over their earning potential and lifestyle, and some are simply looking to ease into early retirement.

No matter the motivation, the process for starting a successful STR business follows the same general steps:

1. Create a business plan

Hosts should consider their motivations, values, goals, and operations. Then, put together a comprehensive business plan and budget. Consider factors such as:

• Personal income projections to ensure that extra cash is available to keep a vacation rental business afloat during slow periods
• Start-up costs, such as the down payment if the property is financed, business licensing fees, and furnishing and decorating
• Cash reserves for quickly taking care of unexpected repair issues
• Operating expenses, such as host booking fees paid to listing sites, the monthly mortgage on an STR property, taxes and insurance, utilities, supplies for guests, and property management fees

2. Find the best STR markets

Good vacation rental businesses can be found in markets with tourist activities and attractions, business hubs, or a combination. Although larger cities are often the first choice for long-term rentals, the best places for vacation rentals can be completely different. 

As a recent report from Realtor.com revealed, many of the best places to buy a vacation rental are within a day’s drive or less of major metropolitan areas:

• Joshua Tree, CA
• Lincoln City, OR
• St. George, UT
• Fredericksburg, TX

3. Research the local laws

Review the zoning laws in your desired market.

Some municipalities and homeowner associations (HOAs) may limit the number of guests that can be hosted, require a minimum number of nights, or prohibit STRs altogether. That’s because the soaring demand for long-term rental property, combined with booming demand for STRs, has prompted some cities to restrict the spread of STRs in an effort to provide sufficient housing for residents. 

As a rule of thumb, tourist towns like Incline Village, CA, and Blue Ridge, GA, and, generally welcome investors with vacation rental businesses.

4. Look for STR properties for sale

Websites like Zillow and Realtor.com, local real estate agents with access to the MLS, and local real estate investment clubs can be good ways to look for an STR property for sale. However, turning a home into an STR requires spending a lot of money on furniture and decoration, and you won’t have an existing customer list.

That’s why the Roofstock STR Marketplace can be the ideal place to look for an STR property for sale. Single-family vacation homes and condos are listed for sale in popular vacation rental markets.

5. Analyze potential returns from a vacation rental

Income from a vacation rental business should be measured using gross annual revenue, average daily rate (ADR), and revenue per available room (RevPAR):

• Gross annual revenue is the total income generated during a specific time period, such as monthly or annually.
• ADR is calculated by dividing gross annual revenue by the number of days a vacation rental was booked.
• RevPAR is determined by dividing gross annual revenue by the number of days a vacation rental was available.

Vacation rentals have the same operating expenses that long-term rentals do, but they also have extra costs to consider:

• Booking fees paid to listing sites, typically a flat service fee of 3% of the booking subtotal
• Supplies such as towels, linens, toiletries, kitchen basics, and guest welcome gifts
• Utilities including electric, water, gas, cable, and internet
• Increased cleaning and maintenance costs due to guests frequently coming and going

6. Purchase a STR property

With STRs listed for sale on Roofstock , the entire purchase transaction can be done completely online—from making an offer to negotiating a deal to performing due diligence to closing escrow. 

The Roofstock team guides buyers and sellers through the entire transaction and can even provide referrals for financing and local property managers who specialize in STR properties.

7. Form a business entity

While it’s possible to own a vacation rental business under a personal name as a sole proprietor, many real estate investors choose to form a legal business entity, such as a limited liability company (LLC). 

Holding a vacation rental under an LLC is a good way to separate personal assets from business assets and may also provide an extra layer of liability protection. Investors with multiple vacation rental businesses may wish to consider forming an LLC for each individual STR, then combine them under one umbrella LLC. 

8. Obtain licenses, permits, bank account, and insurance

The city, county, and state in which a vacation rental business is located may require a business license to operate and another license to collect and remit occupancy tax from guests. Many investors also open up business banking and credit card accounts to avoid commingling personal and business expenses.

While listing sites like Airbnb and Vrbo provide hosts with liability insurance of up to $1 million, investors may wish to speak with an insurance agent or broker about acquiring additional coverage for an STR property. In many cases, a special homesharing insurance endorsement can be added to an existing insurance policy to provide an additional layer of protection.

9. Create a listing on sites like Airbnb, Vrbo, and Vacasa

A great listing can mean the difference between a profitable vacation rental that’s consistently booked and one that barely breaks even. This Resource Center offers tips for setting up a successful listing:

• Write a catchy title.
• Create an honest and detailed listing description.
• Take great listing photos.
• Make sure the calendar and reservation booking settings are correct.
• Set a pricing strategy to help you increase earnings.
• Consider using Instant Book to streamline the booking process.
• Write helpful house rules and choose the right cancellation policy.
• Think like a potential guest by adding extra amenities and creating a guidebook with local tips.
• Read other listings for inspiration.

10. Keep track of income and expenses

While listing sites often report guest revenues from bookings, it doesn’t provide an accounting solution for vacation rental businesses. That’s why many investors choose free STR software from Stessa , a Roofstock company, to automatically track income and expenses for a vacation rental business. 

Property performance can be monitored in real time using the online owner’s dashboard, financial reports can be generated at the push of a button, and real estate documents can be stored online. When tax season rolls around, vacation rental owners can use Stessa to export tax-ready statements.

Jeff has over 25 years of experience in all segments of the real estate industry including investing, brokerage, residential, commercial, and property management. While his real estate business runs on autopilot, he writes articles to help other investors grow and manage their real estate portfolios.

Roofstock makes it easy to get started in real estate investing.

Join 100,000+ Fellow Investors.

Subscribe to get our top real estate investing content., subscribe here, recommended articles.

Macon, Georgia real estate market: Stats & trends for 2022

How much is a rental property: The up-front & recurring costs

How to create an S corporation for your rental properties

• Sell Properties
• Manage with Stessa
• Institutions
• General Inquiries
• (800) 466-4116
• [email protected]

How to Write an Airbnb Business Plan + Free PDF Template

Makenna Crocker

10 min. read

Updated May 10, 2024

Free Download:  Sample Airbnb Business Plan Template

The pandemic has upended our perception of remote work. More professionals than ever before are spending time working from home and even working while traveling. This creates a unique opportunity for entrepreneurs looking to start an Airbnb. 

Before you jump into starting your own vacation rental business, you’ll need a business plan. This article will cover the steps to create your Airbnb business plan, along with some tips to run it successfully. 

Need more guidance? Download our free Airbnb business plan pdf for a full business plan outline that you can use to jumpstart your own plan.

• How to write an Airbnb business plan

Starting an Airbnb business plan might seem daunting, but keeping it light is the trick. You don’t need a plan that is hundreds of pages long. Instead, start with a one-page plan that you can update as your short-term rental property business grows. 

Noting key factors surrounding your business like the market, financials, and more will help you in the planning process—and keeping things brief and viable will help you better manage your new Airbnb business.

Here is what to include when writing your Airbnb business plan.

1. Why are you starting your Airbnb business?

What motivates you to start a vacation rental? Are you passionate about travel and cultivating a rich and inviting experience for others? Do you just have a nice spare room you’re looking to rent out? Looking to take your first step into full-fledged property management?

Whatever the reason, make note of why this business matters to you and wrap in your value proposition (how you promise to deliver value to others out of this business). What is it about the property or surrounding area that sets you apart? 

The entrepreneur inside of you might see this new shift to work-from-home as an opportunity to create an enticing oasis for professionals. Maybe there are several large events or seasonal sports in your area and you see this as an opportunity to provide a rental space for visitors. Or perhaps you find yourself wanting to travel for extended periods of time and would like to recoup some of your expenses by renting out your house.

You don’t need all the details right away, but you should have an idea of your value. It will point you in the right direction with actual research. Remember, passion will help fuel your Airbnb— strategic planning will ensure progress and growth. 

Brought to you by

Create a professional business plan

Using ai and step-by-step instructions.

Secure funding

Validate ideas

Build a strategy

2. Research the market

The research phase should not be skipped. You need to know what the competition looks like and how you can position your rental within the current real estate market. While there are plenty of ways to take this on, we recommend you focus on the following:

When planning your home rental business, consider your location and the demographics in the area. 

• What type of people does the area attract? 
• How will that influence the type of Airbnb experience you create? 
• Does the nature surrounding your location draw in adventure-seekers and families looking for a remote getaway? 
• Are the bustling streets by your rental space calling the names of young travelers looking to explore the big city? 

Understanding what you and your location can offer is the first step in identifying who will want to stay at your Airbnb. Or in other words, who your ideal customer will be .

With research in hand, it’s time to get to know your target customers and understand what attracts them. The type of people in the market will determine what amenities you should provide such as free parking, Wifi, air conditioning and heating, a washer and dryer, etc. Remember, you need to consider people living in the area along with those that are traveling to your market.

Accessibility and amenities

Beyond the basics, it’s important to think of the accessibility of your location and what you can do to optimize it– are there ramp options as well as staircases? Can you install grab-bars in restrooms, avoid cluttering spaces for better wheelchair accessibility, etc.? 

With the increase in people working remotely, you should also consider how work-friendly your Airbnb stay is. Is there a laptop-friendly station, a strong Wifi connection, good lighting for video calls, etc.? For travelers with kids, are there coloring books, games, and other fun activities or items to keep them entertained? 

Thinking about the different kinds of people staying in your area and what accommodations they might like to see will really help your Airbnb business stand out from the others in your area. 

Research competitors

When researching the market, you need to explore your competitors. This can be other Airbnb listings, hotels, motels, month-to-month leases, etc. What do these competitors offer that your stay might not, and what can you offer travelers that the other locations might not be able to? 

When considering competitors, you should broadly identify the number of customers in the market at large. From there, refine that into the segment of customers you are choosing to focus on (and who you believe you could reasonably book). You will need to also consider the amount of available time in the year you would like your rental space to be available. In many ways, that will ultimately dictate how many customers you can realistically service.

Get feedback

Still unsure how to best accommodate your guests? Consider having a family member or friend stay in your Airbnb for a night or two and give their honest review. They may provide a fresh perspective and give you some pointers on how to elevate your Airbnb business from a good stay to a great experience!

3. Promotional strategies

A big part of finding success with your Airbnb is how well you advertise it.

When promoting your Airbnb business, you should outline your sales channels and marketing activities that will attract customers to book with you. Consider how you will position the property—what are the benefits, little perks, and specialties of your stay that you’ll showcase? Highlight what is worth visiting in your area, and really illustrate the unique kind of stay that your customers will have. 

You can also consider partnering with local businesses to elevate your customers’ experience. Think about incorporating towels and blankets from a local boutique, a few fresh fruits from the farmer’s market, or discounts from a local restaurant or museum. 

Remember to think like a guest—keep things simple, intuitive, and friendly. Utilize features like automated booking or reminder apps, timed locks with personalized codes, and more to help make the experience easy, comfortable, and memorable.

4. Financials and pricing

When setting up your Airbnb, you should expect some upfront costs to get your stay ready for guests. To start, you will need to consider a fresh coat of paint, furniture, lighting, internet, air conditioning, appliances, decor, etc. 

From there, consider what ongoing expenses will look like. How much do you expect to spend on cleaning, maintenance, Wifi, towels, and other amenities? Bucket these items in categories to keep track of. 

You should also review what your revenue streams will be. Consider the difference in revenue from short-term vs long-term rentals. Will you charge more for special occasions or attractions, or will you create promotional bundles surrounding certain events? 

With these things in mind, you have the start of your sales , expense, and cash flow forecasts. These provide an idea of how you’ll need to price things in order to be profitable and tell you whether or not your business is viable.

5. Looking ahead

It’s important to set milestones for the next year of your business. These can be related to revenue, total bookings, additions to your home, easing your stay with automation, or anything else that makes your Airbnb business successful.

You should also outline who will be involved (or who you may want to partner with in the future). If it’s just you, add yourself and call it a day. Milestones are important because they tell you if you are on track to build a successful business. If you are not reaching your milestones, then it is time to revisit them and potentially revise them. 

• Tips to run a successful Airbnb business

Writing your business plan is only the first step in setting up your vacation rental. There are many other important aspects to the business process that will help you grow and succeed . Below are a few tips to help raise awareness, simplify processes, and better your vacation rental business.

Host on multiple services

With the increased popularity of Airbnb, prices and demand have also been largely on the rise. This can cause customers to look across different booking platforms to find their desired rental space. That’s why hosting your stay on multiple services will allow your rental space to reach a broader range of potential customers. 

Sites like Vrbo , Booking.com , The Plum Guide , Agoda Homes , Homestay , and Sonder are just a few examples of Airbnb alternatives. Hosting on multiple services ensures that you are not solely attaching your business to a single platform. This provides you with multiple options, when a platform increases its fees, makes poor updates, or even goes under–potentially sinking your business in the process.

Automate scheduling and security

There are several factors to keeping an Airbnb business running that can now be scheduled through apps and other technology. Things like responding to messages from guests, adjusting pricing and calendar booking, writing guest reviews, scheduling cleanings, and other daily tasks can be automated as an Airbnb host . 

You may also consider utilizing technology like smart locks which allow your guests to check in and out of their Airbnb on their own. This contact-free check-in allows for guests to enter their space with ease upon arrival, and gives you the extra freedom of not having to track them down to hand over a key. 

You will want to include this investment in your startup costs and forecasts. This will help you determine how much to invest in, weigh what scheduling and security tools are important, and tie other investments in your business to specific milestones or revenue totals. 

Encourage feedback and reviews

It’s important to be present with your guests (even just virtually) and remind them that you are there if they need anything while also respecting their privacy throughout the duration of their stay. Don’t be afraid to ask for feedback and honest reviews from your guests during and after their stay. 

This can be as simple as sending a quick questionnaire virtually or leaving a little notepad and pen in the Airbnb rental for them to handwrite themselves. Receiving honest feedback and reviews will help you learn as you go and ultimately create the best possible Airbnb experience for your guests.

Quick responses 

Lastly, it’s important to always respond to your guests’ questions in a timely manner. In order to keep your guests comfortable and satisfied, you should stay on top of your messaging with them. 

Set notifications on your phone or device and always be ready to answer questions or potential problems your guests may run into. The quicker you can respond to your guests, the more satisfied they will be with the experience that you offer.

• Download your free Airbnb business plan template

If you’re ready to start your own Airbnb business, you can download our free Airbnb business plan template from our library of over 550 sample business plans . Get started today, and see first-hand why businesses that plan grow 30% faster than those that don’t.

Makenna Crocker is the Marketing Specialist at Richardson Sports. Her work focuses on market and social trends, crafting gripping and authentic content, and enhancing marketing strategy to foster stronger B2B and B2C relationships. With a master’s degree in Advertising and Brand Responsibility from the University of Oregon, she specializes in generating a strong and responsible brand presence through content that positively influences and inspires others.

Table of Contents

Related Articles

6 Min. Read

How to Write a Yoga Studio Business Plan + Free Sample Plan PDF

7 Min. Read

How to Write a Food and Beverage Business Plan + Sample Business Plan PDF

12 Min. Read

Free Amazon FBA Business Plan PDF [2024 Template + Sample Plan]

How to Write an Ice Cream Shop Business Plan + Free Sample Plan PDF

The Bplans Newsletter

The Bplans Weekly

Subscribe now for weekly advice and free downloadable resources to help start and grow your business.

We care about your privacy. See our privacy policy .

The quickest way to turn a business idea into a business plan

Fill-in-the-blanks and automatic financials make it easy.

No thanks, I prefer writing 40-page documents.

Discover the world’s #1 plan building software

Home » Travel & Tourism

A Sample Vacation Rental Business Plan Template

A vacation rental company is a company that allows travelers to rent private properties for a short time. These rental properties are often located in vacation destinations and feature more benefits and greater flexibility than staying in a hotel.

Please note that some vacation rentals, particularly condominiums or apartments, offer many of the same services hotels offer their guests, e.g., front desk check-in, 24-hour maintenance, in-house housekeeping, and concierge service. The market size of the vacation rental industry in the United States reached 411.9 million U.S. dollars in 2020. The sector saw a 1.7 percent growth over the previous year’s size of 405.2 million U.S dollars.

Steps on How to Write a Vacation Rental Business Plan

Executive summary.

Red Roof® Vacation Rental Company, Inc. is a standard vacation rental company that will be located in Miami, Florida but with an active presence and network all across tourist cities in the United States. We have been able to secure all the necessary permits for our facilities.

Red Roof® Vacation Rental Company, Inc. will ensure that all our rental properties meet international standards. We want to build a business with a wide range of clientele base that cuts across people and businesses of different financial statuses.

We have CRM software that will enable us to manage a one-on-one relationship with our customers no matter how large they may grow. Jason Finney is the founder and CEO of Red Roof® Vacation Rental Company, Inc.

Company Profile

A. our products and services.

Red Roof® Vacation Rental Company, Inc. will rent out furnished apartments, houses, and professionally managed resort-condominium complexes temporarily to tourists as an alternative to a hotel. We will also offer our guests services such as front desk check-in, 24-hour maintenance, in-house housekeeping, and concierge service.

b. Nature of the Business

Our vacation rental company will operate essentially as a club where patrons can pick up a membership and pay their subscription monthly, quarterly, or annually. We will also open our business to one-off customers, especially tourists and visitors who are new to the industry.

c. The Industry

Red Roof® Vacation Rental Company, Inc. will operate in the travel and tourism industry .

d. Mission Statement

Our mission is to establish a world-class vacation rental company that will make available all kinds of apartments for vacation rental, including budget studio apartments, lavish, expensive private villas, furnished apartments, houses, and professionally managed resort-condominium complexes.

e. Vision Statement

Our vision is to be among the top 3 vacation rental companies in the United States of America.

f. Our Tagline (Slogan)

Red Roof® Vacation Rental Company, Inc. – Your Home Away from Home!

g. Legal Structure of the Business (LLC, C Corp, S Corp, LLP)

Red Roof® Vacation Rental Company, Inc. will be formed as a Limited Liability Company (LLC). The reason why we are forming an LLC is to protect our assets by limiting the liability to the resources of the business itself. The LLC will protect our CEOs’ assets from claims against the business, including lawsuits.

h. Our Organizational Structure

• Chief Executive Officer (Owner)
• Facility Manager
• Accountant/Cashier
• Marketing and Sales Officer
• Attendants (Staff like House Keepers, Concierge, Cook, and Hostess) (5)
• Security Officers

i. Ownership / Shareholder Structure and Board Members

• Jason Finney (Owner and Chairman / Chief Executive Officer) 56 Percent Shares
• Jolly Francis (Board Member) 14 Percent Shares
• Peter Boniface (Board Member) 10 Percent Shares
• Vincent Oscar (Board Member) 10 Percent Shares
• Roselin Adamson (Board Member and Sectary) 10 Percent Shares.

SWOT Analysis

A. strength.

• Ideal Location for vacation rental company
• Highly Experienced and Qualified Employees and Management
• A wide network of property owners spread across vacation cities
• Availability of all kinds of apartments in safe and secured locations and cities
• Excellent membership package

b. Weakness

• Budget limitations to build our apartments all across key vacation cities
• Inability to properly manage off-peak seasons such as bad winter
• A new business that will be competing with well-established vacation rental companies and hotels
• Inability to retain our highly experienced and qualified employees longer than we want

c. Opportunities

• Excellent location – Miami, Florida is a thriving market for tourism and vacation rental services.
• Increase in tourism and related activities in our location
• Online market, new services, new technology, and of course the starting of new markets.

i. How Big is the Industry?

The vacation rental industry is pretty big. It is expected to reach USD 6.8 billion in 2023 in the United States.

ii. Is the Industry Growing or Declining?

The vacation rental services industry is growing. Available data shows that the sector saw a 1.7 percent growth recently after the gradual recovery from the global coronavirus lockdown that caused a decline in the industry.

iii. What are the Future Trends in the Industry

The vacation rental services industry is changing, and players in the industry are improvising. No doubt, technology (smart apartments), safety, and social media will change the landscape of the vacation rental services industry going forward.

iv. Are There Existing Niches in the Industry?

No, there are no niche ideas in the vacation rental service line of business.

v. Can You Sell a Franchise of your Business in the Future?

Red Roof® Vacation Rental Company, Inc. has plans to sell franchises in the nearest future and we will target the United Kingdom, France, Bahamas, Egypt, United Arab Emirates (Dubai), Canada, and Australia.

• High maintenance cost
• Government regulations
• Liability problems
• Continuously changing consumer demands

i. Who are the Major Competitors?

• Marriott Homes & Villas.
• TurnKey Vacation Rentals.
• onefinestay
• Utah’s Best Vacation Rentals
• Roelens Vacation Rentals and Management
• Isle of Palms Vacation Rentals by Exclusive Properties
• Sykes Holiday Cottages
• The Travel Chapter
• Original Cottages
• iTrip Vacations
• My Property Host
• Happy Holiday Homes
• CorpHousing Group

ii. Is There a Franchise for Vacation Rental Company Business?

• Direct Booker
• SkyRun Vacation Rentals
• Book by Owner
• Property Management Inc.
• Pass the Keys.

iii. Are There Policies, Regulations, or Zoning Laws Affecting Vacation Rental Company Business?

Yes, and zoning laws require vacation rental company operators to follow specific rules and regulations. Please note that in many communities, zoning laws require vacation rental companies to apply for a permit from the city.

This application process allows the city’s zoning department to determine whether the vacation rental company meets the zoning rules of the community. Permits also ensure that all vacation rental companies are properly licensed by county or state agencies.

In many counties, towns, and cities, local authorities attempt to regulate or ban vacation rentals after complaints from residents or competing lodging businesses. In the U.S., New York City, Chicago, and other cities have introduced restrictions on short-term rentals, though regulation is not always strictly enforced.

The City of Portland, for example, does not allow rentals of less than 30 days in residential zones but according to local vacation property managers such as Vacasa, the average guest stays 3-10 nights

Marketing Plan

A. who is your target audience.

i. Age Range

Our target market age range covers people that are 18 years and above.

ii. Level of Educational

We don’t have any basic educational qualifications for those we are targeting; everyone is welcome to rent our apartments.

iii. Income Level

Anyone who can afford our rental fee or membership fee will be welcome to rent our apartments or pick up membership with our company.

iv. Ethnicity

There is no restriction when it comes to the ethnicity of the people that will rent our vacation apartments.

v. Language

There is no restriction when it comes to the language spoken by the people that will rent our vacation apartment.

vi. Geographical Location

Anybody from any geographical location will be welcomed by our vacation rental company.

vii. Lifestyle

Red Roof® Vacation Rental Company, Inc. will not restrict any customer based on their lifestyle, culture, or race from renting our vacation apartments.

b. Advertising and Promotion Strategies

• Host Themed Events That Catch Attention.
• Tap Into Text Marketing.
• Use FOMO to Run Photo Promotions.
• Share Your Events in Local Groups and Pages.
• Turn Your Social Media Channels into a Resource
• Develop Your Business Directory Profiles
• Build Relationships with Other Businesses in Your Area

i. Traditional Marketing Strategies

• Marketing through Direct Mail.
• Print Media Marketing – Newspapers & Magazines.
• Broadcast Marketing -Television & Radio Channels.
• OOH, Marketing – Public Transits like Buses and Trains, Billboards, Street Furniture, and Cabs.
• Including direct sales, direct mail (postcards, brochures, letters, fliers), print advertising (magazines, newspapers, coupon books, billboards), referral (also known as word-of-mouth marketing), radio, and television.

ii. Digital Marketing Strategies

• Social Media Marketing Platforms.
• Influencer Marketing.
• Email Marketing.
• Content Marketing.
• Search Engine Optimization (SEO) Marketing.
• Pay-per-click (PPC).
• Affiliate Marketing
• Mobile Marketing.

iii. Social Media Marketing Plan

• Start using chatbots.
• Create a personalized experience for our customers.
• Create an efficient content marketing strategy.
• Create a community for our target demography.
• Gear up our profiles with a diverse content strategy.
• Use brand advocates.
• Create profiles on the relevant social media channels.
• Run cross-channel campaigns.

c. Pricing Strategy

When working out our pricing strategy, Red Roof® Vacation Rental Company, Inc. will make sure it covers premium, skimming, economy or value and penetration. All our pricing strategies will reflect;

• Cost-Based Pricing
• Value-Based Pricing
• Competition-Based Pricing.

Sales and Distribution Plan

A. sales channels.

Our channel sales strategy will involve using partners and third parties—such as referral partners, affiliate partners, managed service providers, marketplaces, or value-added resellers—to market our vacation rental company (vacation apartments).

Red Roof® Vacation Rental Company, Inc. will also leverage the 4 Ps of marketing which are place, price, product, and promotion. By carefully integrating all these marketing strategies into a marketing mix, so we can have a visible, in-demand service that is competitively priced and promoted to our customers.

b. Inventory Strategy

Red Roof® Vacation Rental Company, Inc. will operate an inventory strategy that is based on a day-to-day methodology for ordering, maintaining, and processing items in our warehouse. We will develop our strategy with the same thoroughness and attention to detail as we would if we were creating an overall strategy for the business.

c. Payment Options for Customers

Here are the payment options that Red Roof® Vacation Rental Company, Inc.  will make available to its clients;

• Payment via bank transfer
• Payment with cash
• Payment via credit cards
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer

d. Return Policy, Incentives, and Guarantees

Red Roof® Vacation Rental Company, Inc. will operate a no refund policy hence we will not provide compensation for paid services (membership fees inclusive) in our vacation rental company.

e. Customer Support Strategy

Our customer support strategy will involve seeking customer feedback. This will help us to provide excellent customer service to all our guests, it will help us to understand their needs, experiences, and pain points. We will make use of effective CRM software to be able to achieve this.

Operational Plan

We plan to expand our revenue by 50 percent in the second year and the plan will include a marketing, sales, and operations component. The operations component of the plan would include organizing regular promos at the local and state levels, providing electric vehicle charging amenities, and attracting international travel and tour agencies . These strategies will enable us to boost our service offerings and support revenue growth.

a. What Happens During a Typical Day at a Vacation Rental Company Business?

• The business is open for the day
• All the apartments are cleaned and ready to welcome guests
• Guests are welcomed and ushered to their apartments
• Administrative work is done concurrently
• The cooks and other staff members carry out their job description
• Stocking of toiletries, cooking ingredients, and other supplies is done
• Maintenance of the properties is carried out when due
• The facility is administratively closed for the day.

b. Production Process

There is no production process when it comes to the vacation rental business.

c. Service Procedure

When a vacation rental company is opened and everything is in place, they will either choose to welcome guests based on membership or open their doors to everybody.

d. The Supply Chain

Red Roof® Vacation Rental Company, Inc. will rely on trusted agents to supply some of the needed supplies in our city and we have been able to establish a business relationship with wholesale supplies.

e. Sources of Income

• Income from renting or vacation apartments.
• Membership fee
• Service charges for our added services.

Our Membership fee will cost $25,000 for the start and then a $15,000 annual fee from the subsequent year (VAT inclusive and subject to change). The average nightly price for vacation rentals is $58.

Financial Plan

A. amount needed to start your vacation rental company business.

Red Roof® Vacation Rental Company, Inc. would need an estimate of $6.5 million to successfully set up our vacation rental company in the United States of America. Please note that we will start with only five apartments (holiday villa, apartment, cottage, condominium, townhome).

b. What are the Cost Involved?

• Business Registration Fees – $750.
• Legal expenses for obtaining licenses and permits – $7,300.
• Marketing, Branding, and Promotions – $5,000.
• Business Consultant Fee – $7,500.
• Insurance – $5,400.
• Properties (holiday villa, apartment, cottage, condominium, townhome) – $5 million
• Other start-up expenses include commercial satellite TV subscriptions, stationery ($500), and phone and utility deposits ($2,800).
• Operational Cost (salaries of employees, payments of bills et al) – $60,000
• Start-up inventory – $55,000
• Counter area equipment (countertop, sink, ice machine, etc.) – $29,500
• Store Equipment (cash register, security, ventilation, signage) – $14,750
• Website: $1,500
• Opening party: $10,000
• Miscellaneous: $20,000

c. Do You Need to Build a Facility? If YES, How Much Will it Cost?

Red Roof® Vacation Rental Company, Inc. will build new facilities (holiday villa, apartment, cottage, condominium, townhome) for our vacation rental company and it will cost us $5.5 million.

d. What are the Ongoing Expenses for Running a Vacation rental company Business?

• Cost of stocking up supplies such as toiletries and food ingredients
• Cost of regular surveillance
• Utility bills (gas, internet, phone bills, signage and sewage et al)
• Maintenance of facility
• Salaries of employees

e. What is the Average Salary of your Staff?

• Chief Executive Officer (Owner) – $75,000 per year
• Facility Manager – $38,000 per year
• Accountant / Cashier – $35,0000
• Marketing and Sales Officer – $35,000 per year
• Attendants (Staff like House Keepers, Concierge, Cook, and Hostess) (5) – $35,000 per year
• Cleaners – $22,000 per year
• Security Officers – $21,150 per year.

f. How Do You Get Funding to Start a Vacation Rental Company?

• Raising money from personal savings and sale of personal stocks and properties
• Raising money from investors and business partners
• Sell shares to interested investors
• Applying for a loan from your bank/banks
• Source for soft loans from your family members and friends.

Financial Projection

A. how much should you charge for your service.

Aside from our membership fee, Red Roof® Vacation Rental Company, Inc. will charge patrons based on the industry standards in the United States. There are several factors that affect the amount charged to rent a vacation apartment. However, we will charge between $58 to $259 per night in our vacation apartment.

b. Sales Forecast?

• First Fiscal Year (FY1): $750,000
• Second Fiscal Year (FY2): $1.2 million
• Third Fiscal Year (FY3): $2.2 million

c. Estimated Profit You Will Make a Year?

Red Roof® Vacation Rental Company, Inc. is projecting to make;

• First Fiscal Year (FY1): (50% of revenue generated)
• Second Fiscal Year (FY2): (45% of revenue generated)
• Third Fiscal Year (FY3): (45% of revenue generated)

d. Profit Margin of a Vacation rental company Business Product/Service

The profit margin of a vacation rental company business is not fixed. It could range from 4.5 percent to 15 percent depending on some unique factors.

Growth Plan

A. how we intend to grow and expand by opening more retail outlets/offices or selling a franchise.

Red Roof® Vacation Rental Company, Inc. will grow our vacation rental company by first building other vacation apartments in key tourist cities in the United States of America, the United Kingdom, France, Bahamas, Egypt, United Arab Emirates (Dubai), Canada, and Australia within the first fifteen years of establishing the business and then will start selling franchise from the sixteenth year.

b. Where We Intend to expand to and why?

Red Roof® Vacation Rental Company, Inc. plans to expand to:

• Los Angeles, California
• Long Beach, Washington
• Newport, Rhode Island
• Chicago, Illinois
• Clearwater, Florida
• New York City, New York
• Orange Beach, Alabama
• Ocracoke, North Carolina
• Block Island, Rhode Island
• Las Vegas, Florida.

Internationally, we plan to expand to the United Kingdom, France, Bahamas, Egypt, United Arab Emirates (Dubai), Canada, and Australia.

The founder of Red Roof® Vacation Rental Company, Inc. plans to exit the business via merger and acquisition. We intend to merge with an international vacation rental company that has a world spread so that the management of the company can be placed under a trusted hand when the founder retires.

The goal of combining two or more vacation rental companies is to try and achieve synergy – where the whole (the new company) is greater than the sum of its parts (the former two separate entities) and with a well-structured management team and board of trustee.

More on Travel & Tourism

Vacation Rental Business Plan Template [Updated 2024]

Vacation Rental Business Plan Template

If you want to start a new Vacation Rental business or expand your current Vacation Rentals business, you need a business plan.

The following Vacation Rental business plan template gives you the key elements to include in a successful Vacation Rental business plan. It can be used to create a short term rental business plan, a long term rental business plan or a plan for any kind of vacation properties.

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Below are links to each of the key sections of a business plan for vacation rental businesses. Once you create your plan, download it to PDF to show banks and investors.

I. Executive Summary – The Executive Summary provides a brief overview of your vacation rental property and your value proposition.

II. Company Overview – The company analysis includes a detailed overview of your business venture including your legal structure and vacation rental properties.

III. Industry Analysis – This section will include market research that provide insights into market trends and the vacation rental industry.

IV. Customer Analysis – The customer analysis provides an overview of your target customers and rental market.

V. Competitive Analysis – The competitive analysis will identify your direct competitors and highlight your competitive advantage and unique selling points.

VI. Marketing Plan – The marketing plan includes your marketing strategy and advertising tactics.

VII. Operations Plan – The Operations Plan will include information on your property management services, processes, business goals and milestones.

VIII. Management Team – The management team section includes your team’s backgrounds, qualifications, and responsibilities.

IX. Financial Plan – The financial plan includes financial projections, a cash flow statement, profit and loss statement and balance sheet.

Comments are closed.

Vacation Rental Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

Need a business plan? Call now:

Talk to our experts:

• Business Plan for Investors
• Bank/SBA Business Plan
• Operational/Strategic Planning
• L1 Visa Business Plan
• E1 Treaty Trader Visa Business Plan
• E2 Treaty Investor Visa Business Plan
• EB1 Business Plan
• EB2 Visa Business Plan
• EB5 Business Plan
• Innovator Founder Visa Business Plan
• UK Start-Up Visa Business Plan
• UK Expansion Worker Visa Business Plan
• Manitoba MPNP Visa Business Plan
• Start-Up Visa Business Plan
• Nova Scotia NSNP Visa Business Plan
• British Columbia BC PNP Visa Business Plan
• Self-Employed Visa Business Plan
• OINP Entrepreneur Stream Business Plan
• LMIA Owner Operator Business Plan
• ICT Work Permit Business Plan
• LMIA Mobility Program – C11 Entrepreneur Business Plan
• USMCA (ex-NAFTA) Business Plan
• Franchise Business Planning 
• Landlord Business Plan 
• Nonprofit Start-Up Business Plan 
• USDA Business Plan
• Cannabis business plan 
• eCommerce business plan
• Online Boutique Business Plan
• Mobile Application Business Plan
• Daycare business plan
• Restaurant business plan
• Food Delivery Business Plan
• Real Estate Business Plan
• Business Continuity Plan
• Buy Side Due Diligence Services
• ICO whitepaper
• ICO consulting services
• Confidential Information Memorandum
• Private Placement Memorandum
• Feasibility study
• Fractional CFO
• How it works
• Business Plan Examples

Crafting a Successful Vacation Rental Business: Your Ultimate Guide

Published Jun.02, 2023

Updated Apr.22, 2024

By: Jakub Babkins

Average rating 5 / 5. Vote count: 2

No votes so far! Be the first to rate this post.

Table of Content

1. What Is a Vacation Rental Business Plan?

A document that outline­s the goals, strategies, and obje­ctives of a company operating in the vacation re­ntal industry is called a vacation rental business plan. This compre­hensive plan assists the company in attaining both financial and ope­rational objectives effe­ctively.

The Re­sort Business Plan comprises the ne­cessary resources, strate­gies, and tactics to accomplish desired goals. In addition, the vacation re­ntal property business plan should incorporate financial proje­ctions, marketing plans, and comprehensive­ details about the competitive­ landscape.

2. Why do we need a Vacation Rental Business Plan?

A well-crafte­d business plan holds great importance for companie­s in the vacation rental service­s industry. This vital document outlines clear obje­ctives, effective­ strategies, nece­ssary resources, and the skille­d personnel require­d to achieve success. More­over, it serves as a roadmap for tracking progre­ss and adapting to changes when nee­ded.

A carefully crafte­d template for a vacation rental business plan offers multiple advantages.

3. What does a Vacation Rental business plan consist of?

Business goals.

The Hote­l Feasibility Study plan aims to outline the business’s goals and objectives. This encompasse­s defining desired outcomes like profitability, customer satisfaction, and market share.

The Executive Summary

The e­xecutive summary of a sample vacation re­ntal business plan bears rese­mblance to the Airbnb business plan . It provides a concise overview e­ncompassing company information, offerings, management te­am, projected financials, as well as compe­titive advantages and strategies for success in the market.

Value Proposition

The Vacation Re­ntal business plan aims to outline the value it offers to its customers. This encompasse­s highlighting the company’s competitive advantage­s, which consist of convenient locations, competitive­ rates, and quality customer service­.

Company analysis

In the narrative­ of a Vacation Rental business plan, this particular section aims to offer a comprehensive e­xamination of the competitive landscape­, target customers, and potential marke­t opportunities for the company.

Industry analysis

An effective vacation rental property management business plan should thoroughly analyze the industry.

Management Structure and Task Delegation

The management structure and task delegation of a vacation rental owner business plan should outline the roles and responsibilities of each team member and the management hierarchy.

Operations Plan

The operations plan of a Vacation Rental business plan should outline the necessary steps for the business to become operational.

Financial Plan

The financial plan of a vacation rental business plans should include a detailed financial analysis, including projected income statements, cash flow statements, balance sheets, and break-even analysis.

Revenue management plan

These e­ncompass determining pricing, managing inventory, imple­menting special offers and promotions, and de­vising marketing and sales approaches.

Customer Analysis

A customer analysis is used to determine the target market and customer needs.

Competition Analysis

When e­xamining the competition within the Vacation Re­ntal industry, it is crucial to thoroughly assess their strengths, we­aknesses, opportunities, and thre­ats.

Marketing Analysis, Strategy, and Distribution plan

The marketing analysis examines the current market conditions and identifies customer needs. This entails e­valuating the market’s size, growth, and the­ preference­s of potential customers. The marketing strategy and distribution plan lay out how the vacation home re­ntal business will promote its service­s and reach prospective customers.

Making plans for the future and Key milestones

The future plan of the Vacation Rental business outline­s its goals and objectives. It encompasse­s the desired outcome­s, including profitability, customer satisfaction, and market share. This se­ction also explains the key mile­stones and outlines the necessary activities and steps to achieve the business’s goals.

The appe­ndix of the Vacation Rental business plan contains additional information that includes financial projections, detailed marke­t analysis, customer profiles, and sample marke­ting materials.

4. Sources of funding for Vacation rental business plan

• Bank Loans: Traditional bank loans are a common source of business funding. Entrepre­neurs can approach banks and financial institutions when seeking business loans. This may include prese­nting a well-structured business plan providing collate­ral as security.
• Small Business Administration (SBA) Loans: The U.S. Small Busine­ss Administration offers loan programs specifically tailored to support small busine­sses. These loans often come with favorable terms and may be­ more accessible for e­ntrepreneurs who do not qualify for traditional bank loans. https://www.nar.realtor/small-business-administration-sba-loans-for-real-estate
• Crowdfunding: Crowdfunding platforms like Kickstarter or Indiegogo allow entrepreneurs to raise funds by pitching their business ideas to many individuals. In return for their financial support, backers may receive rewards or equity in the business. https://fundrise.com/ https://www.crowdstreet.com/
• Angel Investors: Angel investors are individuals or groups who provide financial backing to startups in exchange for equity or ownership stakes.
• Venture Capital: Venture capital firms invest in high-growth startups in exchange for equity. They typically conce­ntrate on businesses that posse­ss innovative ideas and demonstrate­ substantial potential for growth.
• Business Incubators and Accelerators: Startups derive­ multiple benefits from participating in these programs. They receive funding, mentorship, and access to valuable­ resources that facilitate their growth.
• Grants and Government Programs: Depending on the location and nature of the vacation rental business, grants or government programs may be available to support startups in the tourism or hospitality industry. Research local and regional programs that offer financial assistance to businesses in your specific sector. https://www.canadastartups.org/government-funding-for-vacation-home-rental-agency-business/ https://granicus.com/blog/american-rescue-plan-funding-and-short-term-rentals-connecting-the-dots/

5. Common mistakes to avoid in vacation rental business plans

• Not doing enough market research: Before investing in a business plan for a vacation rental house, it is important to understand the local market. Market research should include demographics of the area, competitors, pricing, and availability.
• Not accounting for additional expenses: Vacation rental businesses involve more than just the purchase of properties. Additional expenses such as taxes, insurance, and maintenance should be accounted for when drafting a business Real Estate Business Plan .
• Not diversifying revenue streams: Vacation rental businesses should have multiple sources of income.
• Not considering legal and compliance risks: Vacation rental businesses are subject to different laws and regulations depending on the city, county, and state.
• Not having a plan for marketing: A comprehensive marketing plan should be included in a vacation rental business plan.
• Not having a plan for customer service: Providing a high level of customer service is essential for success in the vacation rental business.

6. What should you prioritize in your vacation rental business plan?

Highly efficient service.

Highly Efficient Service! I am incredibly happy with the outcome; Alex and his team are highly efficient professionals with a diverse bank of knowledge.

When de­veloping a business plan for a vacation cabin rental, prioritizing key elements is crucial for achieving success. These e­lements encompass financials, marke­ting strategies, operational processes, legal considerations, and e­xceptional customer service­.

Financials should be the first priority. Dete­rmining the start-up and operational costs, as well as proje­cting income streams, is crucial. Additionally, creating a budget and diligently tracking experiences ensures e­fficient operations.

Marketing should also be a priority. To attract potential customers and generate re­venue, creating an effective marketing plan for a vacation rental company is important. Consider utilizing various marketing strategies, including online advertising, social media campaigns, and traditional methods.

To ensure smooth operations in the vacation rental business, a well-crafted management plan is essential. This comprehe­nsive plan should encompass various aspects, including staff sche­dules, operational policies, and ove­rarching goals. Equally important is prioritizing customer service to provide a positive and memorable experience for all gue­sts during their stay at the property.

7. Business plans for vacation rentals: tips and tricks

• Market Research: Thorough market re­search is crucial for understanding the de­mand, competition, and trends in the vacation re­ntal industry. By identifying your target market and tailoring your busine­ss plan to meet their spe­cific needs, success in this se­ctor can be ensured.
• Financial Projections: Develop realistic financial projections by considering startup costs, operating expenses, and revenue potential. Include contingencies for unexpected expenses and fluctuations in the market.
• Unique Selling Proposition (USP): Clearly define your USP and highlight what sets your real estate vacation rental business plan apart from the competition. It could be unique amenities, exceptional customer service, a prime location, or a niche market focus.
• Pricing Strategy: Determine a competitive and profitable pricing strategy based on factors such as location, property size, amenities, seasonality, and market demand. Consider adjusting rates based on occupancy rates and market trends.
• Property Management: Outline your property management strategy, including maintenance, housekeeping, guest services, and reservation systems.
• Marketing and Distribution: Develop a comprehensive marketing plan that includes online and offline strategies to reach your target audience.
• Customer Service: Outline your customer service initiatives, including guest communication, check-in/check-out processes, and resolving guest inquiries or issues promptly. Emphasize how you will prioritize guest satisfaction and repeat bookings.
• Regulatory and Legal Considerations: Address any legal and regulatory requirements specific to vacation rentals in your target location.
• Monitor Key Performance Indicators (KPIs): Define relevant KPIs such as occupancy rates, average daily rate (ADR), guest satisfaction scores, and revenue per available room (RevPAR). Regularly track and analyze these metrics to evaluate your business’s performance.

8. OGS Capital – Your Trusted Vacation Rental Business Plan Consultants

OGS Capital possesses extensive e­xperience in assisting e­ntrepreneurs in de­veloping successful vacation rental business plans. Our team of skilled consultants has collaborated with vacation re­ntal companies of all scales, ranging from startups to establishe­d enterprises, to craft compre­hensive and customized busine­ss plans that cater specifically to the ne­eds of the entre­preneur and the industry.

We will then tailor a customized plan specifically tailore­d to address your unique requirements. Additionally, by le­veraging our proficiency in financial forecasting, we are capable of providing you with detaile­d cash flow projections as well as long-term e­stimates.

If you’re interested in creating a successful vacation rental business plan, don’t hesitate­ to get in touch with OGS Capital today. They have the expertise to guide you towards winning strategies.

• Q. How much money do you need to vacation rental business? The cost of starting a vacation re­ntal business varies depe­nding on its size and scope. This includes e­xpenses like prope­rty purchase or rental, furnishings, insurance, marke­ting, and administrative costs. Startup costs can range anywhere­ from $5,000 to $100,000 or more, depending on the­ market.
• Q. Do you need a business plan for a vacation rental business? It is highly advisable to de­velop a comprehensive­ business plan for any kind of business, including a vacation rental ve­nture. A well-prepare­d business plan for such a business ende­avor should encompass essential compone­nts like market analysis, detaile­d property description, strategic marke­ting plan, sound financial blueprint, and an efficient ope­rational strategy.

Download Vacation Rental Business Plan Sample in PDF

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

Ice Vending Machine Business Plan

OGScapital at the National Citizenship and Immigration Conference

How to Start a Plumbing Business in 2024: A Detailed Guide

Vegetable Farming Business Plan

Trading Business Plan

How To Write A Textile Manufacturing Business Plan

Any questions? Get in Touch!

We have been mentioned in the press:

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Search the site:

• Write for Us

• Consultants
• Get Listed in Our Directory

Vacation Rental Business Plan

Are you new in the vacation rental business? Haven’t sketched your vacation rental business plan yet? Don’t know how to prepare a worthy action plan? If so, fret not! Here’s a detailed guide for you to craft a guaranteed vacation rental business plan.

What is a Vacation Rental Business Plan?

A business plan is a document stating your business objectives and goals and how you would achieve them. Not only does it help in defining your business strategy and planning the future. But also increases the chances of your rental business success.

Moreover, a rental business plan has some vital components that can’t be ignored. Let’s learn about them!

What are the Components of a Vacation Rental Property Business Plan?

When new, formulating a vacation rental business plan seems like a nightmare. But there’s nothing to fret about! Every vacation rental property business plan consists of some essential components discussed below. Check them out!

Component# 1 Your Business Goals

Defining your business goals is essential to your short-term vacation rental business plan. You need to specify your goals and key milestones to draw an effective action plan, as it helps you craft your path to reach your goals and track the business’s performance.

Also, while writing goals, ensure your goals are SMART-Specific, Measurable, Achievable, Realistic, and Timebound. Here are some of the examples from where you can take the inspiration for writing your business goals:

• How much money will you make each month?
• How many guests will you host in each quarter of the year?
• How many returning guests do you wish to host each year?

Component# 2 A Summary Report

A summary report, or the executive summary, tells about your business’s history, like your prior successes and accomplishments. Keeping it as a guide, you can map out your future goals. Moreover, it also provides information about your current properties and employees and tells lenders and potential investors why your business is worth investing in.

This implies that your executive summary needs to be persuasive. But how will you make it so? Well! Here’s what you should include in your report!

1.    Tell About Your Property’s Location.

Tell where your property is, i.e., by the seaside, in the city center, at walking distance from tourist attractions, in the countryside, etc.

2.    Open Up About Your Property Type

Clearly state whether your property is family-friendly, caters only to business travelers, or is a perfect summer rental located near an attractive beach.

3.    Who Is Your Target Audience?

Clearly define whom you want to target: families, couples, a large group of friends, etc.

4.    Define Your Rental Type.

Be vocal about whether your business is designed for summer or winter rental or available for year-long renting. Also, is it just for people in business for business trips?

Component# 3 Your Unique Selling Point (USP)

Every successful business has a unique selling point that makes it shine in the market. Likewise, if you want your rental business to stand out, you need to know your strengths, which make you different from your competitors. Only then you will be able to attract guests.

However, identifying your business’s USPs can be daunting if you are new. To help you out, here’s a list of questions you should ask yourself.

• Is my property located in a unique or convenient area? For instance, near a famous landmark, beach, etc.
• Are shopping malls, grocery stores, cafes, restaurants, and public transport available near my property?
• Do I provide unique amenities to the guests? For instance, a swimming pool, park, recreational area, etc.
• Do I provide additional services, like breakfast, bike rental, etc.?
• Is my property unique in terms of design?
• Is the rent fair?

First, do proper research. Only then you will be able to position your property correctly. Also, by brainstorming, you will develop more ideas, enabling you to improve your offerings and maximize your profitability.

Component# 4 Your Business’s Management Structure

Explain how you will manage your business in this vocational rental business plan section. Assign each organization member a responsibility and ensure everyone does their best to achieve the company’s goals.

Component# 5 Tell About Your Operations Plan

A crucial part of a business plan is the operations plan. Why? Here’s it!

An operations plan helps make hiring decisions, builds the company’s standards, and provides a path to deal with the business’s day-to-day activities like insurance, taxes, payments, and other administrative tasks.

However, if you are managing multiple properties, you can outsource some of your operations, such as

• Property management
• Maintenance
• Marketing market research service and advertising
• Cleaning and laundry

Component# 6 Financial Roadmap of Your Business

Discuss your prior successes and how you achieve them in this part of the vacation rental business model. Also, sit with your accountant and include the following things in your plan:

• Estimated expenditures’ balance sheet
• One year’s profit loss projection
• Financial growth plan of 5 years
• Cash flow projection
• Cost analysis

Component# 7 Know Your Customers and Research About Your Competitors

Targeting the right audience is the primary thing for a business to flourish. For that, create a buyer’s persona that will include your ideal customer’s name, age, demographics, interests, hobbies, and family information. Creating such guest profiles helps you understand your customer’s needs better. In this way, you can make your services better.

Likewise, researching your competitors is also equally important. Analyze how their services differ from yours, like charges per night, additional services, etc., as keeping an eye on the competitors helps improve your services and enables you to win more bookings.

Component# 8 Carrying Marketing Analysis and Formulating a Strategy

Here, you will clarify your marketing techniques and tools for the next 12 months. Moreover, it will cover online and offline marketing strategies to hit the right audience. For instance, the platform selection, investing in paid advertisement, business cards, billboards and flyer designings, etc.

Component# 9 Don’t Forget the Appendix

Other than the financial documents, include documents like resumes, contracts with third-party vendors for property management services, letters of support, permits, and other related documents. All these will be a part of your appendix.

Component# 10 Future Planning

There’s always room for improvement in the vacation rental business. If you have accomplished your previous goals, plan for your future goals and think of ways to expand your business.

However, before creating the plan for your business, it’s better to go through a sample business plan for vacation rental property for a clear understanding.  You will effortlessly get the vacation rental business plan pdf from the internet. Moreover, you can also avail the business plan writing service from a professional writer if it’s your first time writing it.

Finalizing your Vacation Rental Business Plan

A solid vacation rental business plan is vital before starting your business. You can’t run your business without it, as it’s the basis of your business success and requires much groundwork. Therefore, whenever you write a business plan, ensure that you include all the essential components and your goals are clearly defined.

Airbnb Business Plan Template

Written by Dave Lavinsky

Airbnb Business Plan

You’ve come to the right place to create your own Airbnb business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Airbnb businesses.

Airbnb Business Plan Example & Template

Below is an Airbnb business plan template and sample to help you create each of the key components of your own business plan.

Executive Summary

Business overview.

Fun Family Vacation Rentals (FFVR) is a startup Airbnb business based in Kissimmee, Florida. The company is founded by Mark Martinez, an experienced Airbnb manager who has amassed millions of dollars for other property owners over ten years while working at Sunny City Rentals in Orlando, Florida. Now that Mark has garnered a positive reputation for securing high net profits for other rental owners, he is ready to start his Airbnb business renting out properties of his own. Mark is confident that his ability to effectively manage properties and customer relationships will help him to quickly acquire new customers who are looking for a fun Airbnb option for their family vacations. Mark plans on recruiting a team of highly qualified professionals, with experience in the hospitality industry, to help manage the day-to-day complexities of Airbnb business rentals – marketing, renting, financial reporting, maintenance, and fee collection.

FFVR will provide a comprehensive array of services and amenities for all guests at each of its properties. Fun Family will be an Airbnb business offering a home away from home for families vacationing in the Kissimmee area, with each property being fully equipped with household essentials to ensure every guest’s needs are being met. FFVR will be the ultimate Airbnb business choice in Kissimmee for being family and pet friendly, providing top notch customer service, and having management nearby at all times to efficiently handle any issues that come up.  

Product Offering

The following are the amenities and services that Fun Family Vacation Rentals will provide for each of its Airbnb properties:

• Guest communications and support
• Cleaning and maintenance
• Advice on local attractions
• Swimming pool
• Washer and dryer
• Basic household essentials:
• Toilet paper
• Waste baskets/bags
• Linens and pillows
• Kitchen stocked with cookware and utensils
• Bowls for pet food
• Extra cleaning supplies
• Crib and high chair for small children and babies
• Smart Technology security system

Customer Focus

FFVR will target all vacationers in Kissimmee, Florida as one of its key markets. Fun Family will target vacationers looking for comfortable and affordable Airbnb options near all of Florida’s best theme parks and tourist attractions. The company will target families with children and people with pets. No matter the guest, FFVR will deliver the best communication, customer service, and amenities as part of its full-service business.  

Management Team

FFVR will be owned and operated by Mark Martinez. He recruited an experienced office administrator, Anthony Miller, to be the Office Manager and help run the day-to-day operations of the Airbnb business, while aiding in the writing of a winning Airbnb business plan.

Mark Martinez is a graduate of the University of Florida with a Bachelor’s degree in Business Administration. He has been working at a local Airbnb business for over a decade as a property manager.

Anthony Miller has been an office administrator at a local Airbnb business management company for over eight years. Mark relies strongly on Anthony’s diligence, attention to detail, and focus when organizing the logistics of properties, schedules, and guests’ requirements. Anthony has worked in the Airbnb industry for so long, he understands all aspects required to manage a successful business.  

Success Factors

FFVR will be able to achieve success by offering the following competitive advantages and unique selling points:

• Friendly, knowledgeable, and highly qualified team of property managers and guest relations associates who are able to handle all customer requests with care and efficiency.
• Comprehensive menu of services and amenities that allow for each guest to enjoy their stay without having to worry about whether they’ve packed everything they need or the hassle of searching for family-friendly accommodations.
• FFVR offers the best pricing for the value. All of the company’s Airbnb rentals are rented at competitive prices.

Financial Highlights

FFVR is seeking $800,000 in debt financing to launch its Airbnb business. The funding will be dedicated towards purchasing a third rental property (the owner already owns two other Airbnb properties that will be used for the business). Funding will also be dedicated towards renovating, cleaning, and stocking each unit with essentials and supplies. Additional funding will go towards insurance, marketing expenses, and three months of overhead costs to include payroll of the staff and rent for the main office. The breakout of the funding is below:

• Property purchase: $600,000
• Renovations, cleaning, furnishing, and supplies for three units: $90,000
• Three months of overhead expenses (payroll, rent, utilities): $90,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph below outlines the pro forma financial projections for FFVR.

Company Overview

Who is ffvr.

FFVR is a newly established Airbnb business in Kissimmee, Florida. FFVR will be the most reliable, cost-effective, and efficient choice for guests in Kissimmee and the surrounding areas. Fun Family will provide a comprehensive menu of rental services and amenities geared towards families and people with pets. The company’s full-service approach includes daily housekeeping and on-call maintenance, personalized amenities and accommodations, and family and pet friendly premises.

FFVR will be able to manage all guest requests and requirements to ensure each customer’s stay is memorable, fun, and free of any hassle. The team of professionals are highly qualified and experienced in customer service, concierge accommodations, and guest relations. FFVR removes all headaches and issues of the guest and ensures all issues are taken care off expeditiously while delivering the best customer service.

FFVR History

Fun Family is owned and operated by Mark Martinez, a former vacation homes rental manager who has a Business Administration degree from the University of Florida. Mark has worked for a large vacation company and managed a large portfolio of Airbnb rentals in Florida. Mark’s tenure with the vacation company has given him the skills and knowledge required to start his own Airbnb management company. Mark has begun readying his two owned rental properties for the first guests and looking for a third property to purchase.

Since incorporation, FFVR has achieved the following milestones:

• Registered FFVR, LLC to transact business in the state of Florida.
• Has a contract in place to lease an office space in a centrally located business park that is walking distance to both of Mark’s rentals.
• Began recruiting a staff of accountants, maintenance workers, guest relations associates, and office personnel to work at FFVR.
• Has reached out to local cleaning companies to compare rates for ongoing cleaning services for the properties.

FFVR Services

The following are the services and amenities that FFVR will provide for each of its Airbnb properties:

• Guest communication and support

Industry Analysis

The short-term rental market is forecasted to grow at a compound annual growth rate (CAGR) of 15.5% from 2021-2016, reaching an estimated USD $168B over the next five years. The rebound in tourism after the pandemic combined with the growing popularity of short-term rental homes versus hotels or other vacation accommodation options is a driving factor for overall market growth in the United States.

Market trends in the vacation and Airbnb rental industry include business/leisure tourists, longer stays, and an increase in families vacationing together over the holidays. The average number of stays that are between 21-30 days long have increased significantly last year with families staying an average of 68% longer than in previous years. A growing number of families are also looking for pet-friendly options, with 70% being pet owners and 68% traveling with their pets. Industry operators can maintain an advantage by equipping their properties with the latest technology, unique amenities, and family/pet-friendly environments.

Customer Analysis

Demographic profile of target market.

FFVR will target all vacationers in Kissimmee, Florida. Fun Family will target vacationers looking for comfortable and affordable Airbnb options near all of Florida’s best theme parks and tourist attractions. The company will target families with children and people with pets.

The precise demographics for Kissimmee, Florida are:

Customer Segmentation

FFVR will primarily target the following customer profiles:

• Families with children
• People looking for pet-friendly destinations
• People looking for affordable rentals close to Florida theme parks and attractions
• People looking for an Airbnb experience with all of the comforts and conveniences of home

Competitive Analysis

Direct and indirect competitors.

FFVR will face competition from other companies with similar business profiles. A description of each competitor company is below.  

Rent Kissimmee

Rent Kissimmee is an Airbnb business with multiple properties available in Kissimmee, Florida. Located near key tourist attractions and resorts, Rent Kissimmee offers the most conveniently located properties in the area. The company provides transportation to and from the airport, theme parks, water parks, and resorts. The extensive list of services includes concierge, transportation, event tickets, contactless check-in, and daily housekeeping. Their professional approach appeals to both families and business travelers alike

Rent Kissimmee’s promise is to deliver the best customer service with honesty and integrity, and 24/7 availability of the team. Rent Kissimmee’s team of experienced professionals assures the properties are in perfect condition, ensuring each guest’s stay is perfect.  

Florida’s Best Airbnb

Florida’s Best Airbnb is a Kissimmee-based vacation rental company that provides outstanding customer service for all of its guests. Florida’s Best Airbnb takes the risk out of renting a vacation home by providing the best properties at the lowest prices. The company provides a full suite of amenities and add-ons like WiFi, housekeeping, swimming pool, board games, full-stocked kitchen and bathrooms, and washer/dryer combos in all homes. The owners of Florida’s Best Airbnb are property management professionals so they understand how they should be maintained and managed. Guests can depend on personalized services and knowledgeable concierge staff that can provide expert advice on local attractions, restaurants, and events. By choosing Florida’s Best Airbnb for your next vacation, you can rest assured you will have a fun and relaxing stay without the hassle of dealing with the issues that can come with substandard property management.  

Best For Pets Rentals

Best For Pets Rentals is a trusted Kissimmee Airbnb business that provides superior service to tourists and vacationers in Kissimmee and the surrounding areas. Best For Pets Rentals is the number one choice for families looking to bring their pets with them on vacation. Most types of pets are welcome at all of the company’s properties including dogs, cats, rabbits, other small mammals, and birds. Best for Pets Rentals has staff experienced in pet care who can pet-sit for you while you and your family are out at the theme parks.

Competitive Advantage

FFVR will be able to offer the following advantages over their competition:

• Friendly, knowledgeable, and highly qualified team of guest relations managers who will be able to guarantee all properties are in exceptional condition and all guest requests are met with care and efficiency.
• Comprehensive menu of services and family-friendly amenities so each guest can enjoy a comfortable and memorable experience without all the hassle associated with planning a vacation.
• FFVR offers the best prices for the value compared to similar companies in the area.

Marketing Plan

Brand & value proposition.

FFVR will offer the unique selling points to its guests:

• Highly-qualified team of skilled employees that is able to provide a comprehensive set of services (housekeeping, advice on local attractions, fully stocked kitchen, family and pet accommodations).
• Family and pet-friendly vacation homes and amenities (swimming pools, dog park nearby, WiFi, household essentials).

Promotions Strategy

The promotional strategies for FFVR include:

Social Media Marketing

The company will maintain an active presence on social media platforms including LinkedIn, YouTube, Twitter, Facebook, TikTok, and Instagram. The goal of the social media strategy will be to grow the company’s customer base through low-cost user engagement.  

Professional Associations and Networking

FFVR will become a member of professional associations in the vacation rental industry such as the Vacation Rental Management Association (VRMA), Florida Vacation Rental Managers Association, and VRM Intel. The company will focus networking efforts on expanding its customer network.  

Print Advertising

FFVR will invest in professionally designed print ads to display in programs or flyers at industry networking events, and tourism publications.  

Website/SEO Marketing

FFVR will create and maintain an attractive website that will be well organized, informative, and list all services and amenities available at each property.

The company’s in-house marketing director will manage Fun Family’s website presence with SEO marketing tactics so that when someone searches for “Kissimmee vacation homes” or “vacation homes near me”, Fun Family Vacation Rentals will be listed at the top of the search results.  

The pricing strategy of FFVR will be moderate and on par with competitors so customers feel they receive value when choosing the company for their vacation.

Operations Plan

The following will be the operations plan for FFVR.

Operation Functions:

• Mark Martinez will be the Owner and President of the company. He will oversee all staff and manage client relations. Mark has spent the past year recruiting the following staff:
• Anthony Miller – Office Manager who will manage the office administration, guest files, and accounts payable.
• Sandra Smith – Staff Accountant will provide all accounting, tax payments, and monthly financial reporting for the company.
• Christopher Rodriguez – Marketing Director who will carry out all marketing and sales activities.
• Michaela Williams – Maintenance Director who will oversee all maintenance and housekeeping at the properties.

Milestones:

FFVR will have the following milestones complete in the next six months.

9/1/2022 – Finalize contract to lease office space

9/15/2022 – Finalize personnel and staff employment contracts for the team

10/1/2022 – Purchase third property to add to the small inventory of homes

10/15/2022 – Begin networking at industry events and implement the marketing strategy

10/22/2022 – Begin moving into the office

11/1/2022 – FFVR opens for business

FFVR will be owned and operated by Mark Martinez. He has recruited an experienced office administrator, Anthony Miller, to be the Office Manager and help run the day-to-day operations of the business.

Mark Martinez is a graduate of the University of Florida with a Bachelor’s degree in Business Administration. He has been working at a local vacation home rental company for over a decade as a property manager.

Anthony Miller has been an office administrator at a local Airbnb management company for over eight years. Mark relies strongly on Anthony’s diligence, attention to detail, and focus when organizing the logistics of properties, schedules, and guests’ requirements. Anthony has worked in the vacation home rental industry for so long, he understands all aspects required in creating long-term success.

Financial Plan

Key revenue & costs.

The revenue drivers for FFVR are the vacation home rental fees they will charge to the guests for their Airbnb rentals and fees for additional services and add-ons. Fun Family will charge an average of $150 per night for each of its units. This price will vary depending on the season, increasing during high demand periods and decreasing during slow periods.

The cost drivers will be the overhead costs required in order to staff a vacation rental office. The ongoing expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.  

Funding Requirements and Use of Funds

FFVR is seeking $800,000 in debt financing to launch its Airbnb business. The funding will be dedicated towards purchasing a third rental property (the owner already owns two properties that will be used for the business). Funding will also be dedicated towards renovating, cleaning, and stocking each unit with essentials and supplies. Additional funding will go towards insurance, marketing expenses, and three months of overhead costs to include payroll of the staff and rent for the main office. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan and write our financial statements.

• Average occupancy rate of each unit per month: 62%
• Average fees per month: $9,000
• Office lease per year: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement.

You can download our free Airbnb business plan template PDF . This free Airbnb business plan template can be used to create your own detailed business plan.

Other Helpful Templates

Cleaning Business Plan Template Mortgage Broker Business Plan Template Bed and Breakfast Business Plan Template

Vacation Rental Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Tourism & Hospitality

Are you about starting a vacation rental company ? If YES, here is a complete sample vacation rental business plan template & feasibility report you can use for FREE. Okay, so we have considered all the requirements for starting a vacation rental business.

We also took it further by analyzing and drafting a sample vacation rental business marketing plan template backed up by actionable guerrilla marketing ideas for vacation rental businesses. So let’s proceed to the business planning section.

Why Start a Vacation Rental Business?

Starting a vacation rental business may not be easy from the outset, but you can be sure that as time goes on and with your consistency, you will break even. Vacation rental has to do with having folks who are vacationing buy or rent a vacation space/chalet for their vacationing. The competition in this industry without doubt is stiff. However if you are able to look beyond the competition and stay dogged, you can break even with plenty of returns.

Setting up a vacation rental business could be a fun, profitable and an interesting business even for someone who knows nothing. However, it is really important that you try to understudy the ones who have successfully started the business and broken even.

With the appropriate location, top-class facility and good marketing skills, you can provide lodgings for people in the society. Starting a vacation rental business would need a significant investment capital, solid planning, and attention to detail in order to keep your business profitable.

Reality is that if you are determined to explore the entrepreneurial world by starting a standard vacation rental business, then you should consider going through the business plan below. Business plan is an integral part of the success of your business no matter the industry you decide to pitch your business tent in.

A Sample Vacation Rental Business Plan Template

1. industry overview.

Vacation rental properties are a very huge market, covering condo rentals, cottage rentals, chalet rentals, villa rentals, apartment rentals, farmhouse rentals, and boat house rentals. In fact, it’s projected that there are 6.8 million vacation homes in the united states. That shows that Americans love to spend time on a vacation property.

As an entrepreneur, this spells opportunity. Entrepreneurs usually buy a few cabins, rent them out, and reap the rewards. The goal with this type of venture is to cover expenses, including the mortgage, and make enough money to pay the handsome salary that one deserves…or even better buy more investment properties to rent.

In the Reportlinker website, it was estimated that the worldwide vacation rental market will increase at a compound annual growth rate of about 7.1 percent between 2017 and 2022.

They also stated in the report that millennials make up 40 percent of leisure travelers who order their travel online. They do it on their phones, use their work travel to produce personal vacations, and spend more on vacations than other age groups.

2. Executive Summary

Mario Allure Vacation rental home is a licensed vacation rental business. We have been able to secure a standard facility in a central and busy district in Colorado Boulevard, Pasadena – California. We are poised at competing in the highly competitive and fragmented vacation industry not only in Pasadena – California, but also all over the United States.

Our workers and attendants are going to be selected from a pool of dedicated, creative and highly experienced workers in and around Pasadena – California and also from any part of the United States of America as the business grows. We shall make sure that we take all our workforce through the required trainings that will position them to meet the expectation of the company.

We will ensure that we hold ourselves responsible to the highest standards by meeting our client’s needs precisely and completely. Mario allure Vacation rental is owned by Mario Allure, a core professional with hands – on experience to run this vacation rental business.

3. Our Products and Services

Mario allure vacation rental homes® Vacation rental® was established with the aim of maximizing profits in the tourism industry. We want to compete favorably with the leading vacation rental homes in the United States which is why we have but in place a competent team that will ensure that our vacation rental facility meets and even surpasses our customers’ expectations.

We will work hard to ensure that Mario allure vacation rental homes is not just accepted in Pasadena – California, but also in other cities in the United States of America where we intend opening our chains of vacation rental salons. Our products and services are listed below;

• Providing a comfortable space for folks and tourists who are on vacation.
• Providing top class hospitality and entertainment as they vacation

4. Our Mission and Vision Statement

• Our vision is to establish a standard vacation rental facility whose brand will not only be accepted in Pasadena – California, but also in other cities in the United States of America where we intend opening our chains of vacation rental salons.
• Our mission is to provide vacation rental services that can attract people who may not want to shoulder the responsibilities of owning a standard facility. We want to build a vacation rental home that can favorably compete with other leading brands in the industry.

Our Business Structure

Mario allure vacation rental homes intends to start out small in Pasadena – California, but hopes to grow big in order to compete favorably with leading brands in the industry. We are aware of the importance of building a solid business structure that can support the kind of world class business we want to own. This is why we are committed to only hire the best hands within our area of operations.

At our rental home, we will ensure that we hire people that are qualified, hardworking, creative, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders. As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company.

In view of the above, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Executive Officer

Human Resources and Admin Manager

• Sales and Marketing Executive

Facility Manager

Client Service Executive

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Defines job positions for recruitment and managing interviewing process
• Carries out induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversees the smooth running of the daily office activities.

Sales and Marketing Manager

• Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Creates new markets cum businesses for the organization
• Empowers and motivates the sales team to meet and surpass agreed targets

Accountant/Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization
• Oversees and agrees contracts and providers for services including security, parking, cleaning, catering, technology and so on
• Supervise multi-disciplinary teams of staff including cleaning, maintenance, grounds and security
• Ensures that basic facilities such as water and heating, are well-maintained
• Allocating and managing space between buildings
• Ensures that facilities meet government regulations and environmental, health and security standards
• Advises businesses on increasing energy efficiency and cost-effectiveness
• Overseeing building projects, renovations or refurbishments
• Welcomes clients and potential clients by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the Human Resource and Admin Manager in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

6. SWOT Analysis

Mario allure vacation rental homes® engaged the services of a core professional in the area of business consulting and structuring to assist our organization in building a well – planned vacation rental business that can favorably compete in the highly competitive tourism industry.

Part of what the team of business consultant did was to work with the management of our organization in conducting a comprehensive SWOT analysis for Mario allure vacation rental homes. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Mario allure vacation rental homes;

Our core strength lies in the power of our team; our workforce. We have a team of certified, creative, highly trained and experience workers. Aside from the synergy that exists in our carefully selected workforce, our services will be guided by best practices in the industry. Another strength that counts for us in the location of our vacation rental home; it is located in the most ideal location in Pasadena – California.

As a new vacation rental home, it might take some time for our business to break into the market and gain acceptance especially from top profile clients in the already saturated and highly competitive industry; that is perhaps our major weakness. Another weakness is that we may not have the required cash to pump into promoting our business the way we would want to.

• Opportunities:

The opportunities in the vacation rental line of business are massive considering the number of vacation homes in the United States who are embracing the options of cutting cost. As a vacation rental coy, we are ready to take advantage of any opportunity that is available in the industry.

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing/spending power. Another threat that may likely confront us is the arrival of a new vacation rental business in same location where our target market exists and who may want to adopt same Business model like us.

7. MARKET ANALYSIS

• Market Trends

This business model gives room for aspiring entrepreneurs to pitch their business in highbrow areas without necessarily breaking the bank. All they need to do is to ensure that their services are top – notch and they won’t have to spend loads of cash in maintaining the facility or marketing their services. The trick to make it big in this business is to offer top-notch services. Tourists usually like it when they feel at home.

8. Our Target Market

Before starting our vacation rental home, we conducted a thorough market survey and feasibility studies and we are certain that there are loads of vacation rental homes who may not be able to accommodate a large number of client because of their size.

As such, Mario allure vacation rental homes® will work towards providing services, facilities and environment that will help us reach out to our target market. Below is a list of the people that we will specifically market our facility to;

Our competitive advantage

Surviving and being able to keep your head in the business world requires more than your expertise, creativity and knowing how to deliver standard services et al but also how to network with key people that matter. Because of the competitive nature of the vacation rental business, there is an increasing degree of related business activities, with big players dominating the market.

Our competitive advantage is attached to the state of the art facility that we have. So also, we have a team of certified, creative and highly trained and experienced workers. Aside from the synergy that exists in our carefully selected workforce, our services will be guided by best practices in the industry.

Another strength that counts for us is the location of our vacation rental home; it is located in one of the busiest areas highly suitable for such business in Pasadena – California.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

Our marketing approaches will be directed towards achieving specific objectives that support the strategic goals of the organization. The truth is that all we do will be geared towards creating new market channels, increasing sales and our market share.

Our sales and marketing team will be employed based on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall business goal of Mario allure vacation homes® Vacation rental home.

Our business goal is to grow Mario allure vacation rental homes® Vacation rental homes to become one of the top 10 vacation rental brands in the United States of America which is why we have mapped out strategies that will help us take advantage of the available market and grow to become a major force to reckon with not only in Pasadena – California but also in other cities in United States of America.

Mario allure vacation rental homes are set to make use of the following marketing and sales strategies to attract clients;

• Open our vacation rental business with a big party.
• Advertise our vacation rental business on national dailies, local TV and radio stations
• Promote our vacation rental business online via our official website and all available social media platforms
• Print out fliers and business cards and strategically drop them in travel and tours offices, airport lobbies, hotel lobbies, sport facilities, libraries, public facilities and train stations et al.
• Delivering consistent customer experiences to all our members; making our first impression count positively to those that patronize our facility for the first time
• Make use of attractive hand bills to create awareness and also to give direction to our vacation  rental salon facility
• Adopt direct mailing coupon marketing approach
• Position our signage / flexi banners at strategic places in and around Pasadena – California
• Create a loyalty plan that will enable us reward our consistent clients especially those that introduce their friends and family members to the business.
• Engage in roadshows within our neighborhood to create awareness for our vacation rental facility.

Sources of Income

Mario allure vacation rental homes® Vacation rental is established with the aim of maximizing profits in the industry and we are going to ensure that we do all it takes to meet and surpass the expectations of all our clients. Mario allure vacation rental homes will generate income by offering the following services;

• Providing accommodation rentals for vacationers
• Provide entertainment for vacationers.

10. Sales Forecast

Just as it is with any other type of rental business, we are particular about the type of profit we want to make. This is why we will leave no stone unturned in making sure that we maximize profit.

We are well positioned to take on the tourism industry in Pasadena – California and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six months of operation and grow our vacation rental home business to enviable heights.

We have been able to examine the vacation rental market, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to similar startups in Pasadena – California.

Below are the sales projections for Mario allure vacation rental homes. It is based on the location of our vacation rental home and of course our target market;

• First Fiscal Year: $150,000
• Second Fiscal Year: $400,000
• Third Fiscal Year: $800,000

N.B : This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same facility as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

11. Publicity and Advertising Strategy

We have been able to work with our brand and publicity consultants to help us map out P.R. and publicizing policies that will help us walk our way into the heart of our target market. We are set to become the number one choice when vacation rentals come to mind in Pasadena – California and other cities in the United States of America.

Below are the platforms we intend to leverage on to promote and advertise Mario allure vacation rental homes® Vacation rental home;

• Place adverts on both print (newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events / programs
• Leverage on the internet and social media platforms like; Instagram, Facebook, twitter, YouTube, Google + et al to promote our tanning services
• Install our Bill Boards on strategic locations all around Pasadena – California
• Engage in roadshows from time to time in targeted neighborhoods
• Distribute our fliers and handbills in target areas
• List our vacation rental salon business in local directories / yellow pages
• Advertise our vacation rental in our official website and employ strategies that will help us pull traffic to the site.
• Ensure that all our staff members wear our branded shirts and all our vehicles are well branded with our company logo et al.

12. Our Pricing Strategy

Our pricing system is going to be based on what is obtainable in the industry, we don’t mean to charge more and we don’t intend to charge less than what our opponents are charging their clients in Pasadena – California.

As such, we have put sturdy plans in place to offer discount services once in a while and also to reward our dependable customers particularly when they refer clients to us. The prices of our services will be same as what is obtainable in the United States’ vacation rental facilities market.

• Payment Options

The payment policy adopted by Mario allure vacation rental homes is an all-inclusive one. This is because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Mario allure vacation rental homes® will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via Point of Sale Machine (POS)
• Payment via online bank transfer
• Payment via check

In view of the above, we have chosen banking platforms that will enable our clients make payment for renting our space without any stress on their part. Our bank account numbers will be made available on our website and promotional materials.

13. Startup Expenditure (Budget)

Whilst we plan to launch out in the most appropriate way, we also would like to go about things in the most appropriate way. This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business.

The facility and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a vacation rental homes business; it might differ in other countries due to the value of their money.

However, this is what it would cost us to set up Mario allure vacation rental homes® in the United of America;

• The total fee for registering the business in the United States of America – $750.
• Legal expenses for obtaining licenses and permits – $1,500.
• Marketing promotion expenses (8,000 flyers at $0.04 per copy) for the total amount of – $10,000.
• The total cost for hiring Business Consultant – $5,000.
• The amount needed for the purchase of insurance policy covers (general liability, workers’ compensation and property casualty) coverage at a total premium – $30,800.
• The total cost for the purchase of accounting software, CRM software and Payroll Software – $3,000
• The total cost for leasing facility for the business – $150,000.
• The total cost for facility remodeling to fit into the type of vacation rental salon facility – $80,000
• Other start-up expenses including stationery – $1000
• Phone and utility deposits – $3,500
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $40,000
• The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, snooker board, tables and chairs et al) – $4,000.
• The cost of launching a Website – $600
• The cost for our grand opening party – $15,000
• Miscellaneous – $5,000

Going by the report from the market research and feasibility studies conducted, we will need about three hundred and fifty thousand (350,000) U.S. dollars to successfully set up a medium scale but standard vacation rental homes business in the United States of America.

Generating Funds/Startup Capital for Mario allure vacation rental homes®

No matter how bizarre your business idea might be, if you don’t have the required money to finance the business, the business might not become a reality. Finance is a very vital factor when it comes to starting a vacation rental home.

Mario allure vacation rental homes® Vacation rental home is a private business that is solely owned and financed by Ms. Mario Allure and her partner. They do not intend to welcome any external business partner which is why she has decided to restrict the sourcing of the startup capital to 3 major sources.

• Generate part of the startup capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from the bank

N.B: We have been able to generate about $150,000 (Personal savings $100,000 and soft loan from family members $50,000) and we are at the final stages of obtaining a loan facility of $200,000 from our bank. All the papers and documents have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and the business structure. If all of these factors are missing from a business, then it won’t be too long before the business closes shop.

One of our major goals of starting Mario allure vacation rental homes® is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to lease our facility a little bit cheaper than what is obtainable in the market and we are prepared to survive on lower profit margin for a while.

Mario allure vacation rental homes®. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check : Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Securing a standard facility and reconstructing the facility to fit into the kind of vacation rental salon facility we want to manage: Completed
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Conducting Feasibility Studies: Completed
• Generating part of the startup capital from the founders: Completed
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of Logo for the business: Completed
• Purchase of tanning tools and equipment and supplies: Completed
• Printing of Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the needed furniture, office equipment, software applications, electronic appliances and facility facelift: In progress
• Creating official website for the business: In Progress
• Creating Awareness for the business: In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with vendors and key players in various industries: In Progress

Related Posts:

• Hotel Business Plan [Sample Template]
• Travel Agency Business Plan [Sample Template]
• Amusement Park Business Plan [Sample Template]
• Beach Resort Business Plan [Sample Template]
• Gentleman’s Club Business Plan [Sample Template]

ZenBusinessPlans

Home » Sample Business Plans » Real Estate

How to Write a Cabin Rental Business Plan [Sample Template]

Are you about starting a cabin rental company? If YES, here is a complete sample cabin rental business plan template & feasibility report you can use for FREE . Okay, so we have considered all the requirements for starting a cabin rental business. We also took it further by analyzing and drafting a sample cabin rental business marketing plan template backed up by actionable guerrilla marketing ideas for cabin rental businesses. So let’s proceed to the business planning section.

Why Start a Cabin Rental Business?

Cabins are simply cheaper, romantic and rustic alternative to expensive accommodations. These unique accommodations are favorites in the woods and on islands and beaches, particularly in tropical countries. A Cabin Rental business is a lucrative business you can decide to retire to, or to pursue for one season out of the year.

The very first thing you will have to consider is the location of your cabins and your office. You need to make sure that the location you choose for your cabin rental business has ample traffic of potential customers.

You will also have to decide either to purchase or lease the property, depending on how much startup capital you can afford, the terms of the lease or mortgage and how long you anticipate holding the property. It’s advisable that you speak with a certified public accountant and a tax attorney before making this decision.

Do not forget to set aside some capital that will cover any necessary repairs, operating costs such as utilities and maintenance, and staffing such as housekeeping and management. It may also be wise to set up a line of credit for emergencies.

You will need to make certain adjustments to your cabins before you start renting them out. If demand at the property location is seasonal, such as at a mountain ski resort or a summer-only vacation destination, allow enough time after purchasing your property to get ready for the season before you begin to rent.

Never underestimate the importance of a good marketing plan. Advertise both directly to consumers and to business customers such as travel agencies, travel and review guides and tour companies. Note that the more positive reviews and ratings you can accumulate both on websites and in print, the better.

It may also help to establish a website with photos, directions, things to do around your location and a scheduling tool that allows customers to book cabins through the website.

A Sample Cabin Rental Business Plan Template

1. industry overview.

The Vacation Rentals industry is made up of private accommodations that are arranged and booked online. Note that this includes private holiday homes and houses, as well as short-term rental of private cabins or flats via portals. Users represent the people who booked the accommodation, independent of the number of guests staying at the accommodation on that booking. Report has it that the global vacation rental market will grow at a CAGR of 6.89% during the period 2018-2022.

Vacation rentals are alternate lodging options comprising short-term rental apartments, farm stays, private homes, cabins, beach houses, villas, cottages, and chalets. Note that the latest trend gaining momentum in the market is the growing preference of consumers for instant bookings.

Online vacation rental sites facilitate real-time booking. Also have it in mind that the availability of instant booking options has heightened the degree of product or service differentiation in the global vacation rental market.

Industry experts believe that one of the key drivers of this market is the growing tourism industry and rising popularity of short-term rental properties. The growth of the tourism industry and an increase in the number of domestic and international travellers has positively impacted the demand for vacation rental properties.

Also note that one of the major factors affecting the growth of this market is the several risks associated with fraudulent vacation rental houses, apartments, and homestays. The increased probability of risks can lead to customers shifting to alternative forms of lodgings such as cabins. This further restrains the growth of the global vacation rental market.

2. Executive Summary

Castle Cornelia is a new cabin rental business in Orlando, Florida that will offer temporary lodging for vacationers to get away from the hustle and bustle of everyday life. We at Castle Cornelia plan to specialize in personalized service. We plan to be more than a great lodging and vacationer’s paradise. Our goal is to establish an environment of leisure that surpasses the standard in the industry.

We plan to expand our exposure by leveraging the Internet and introducing our cabins to people that have not yet discovered this year-round paradise which will allow us to maintain a higher than average occupancy rate and above average profits.

We at Castle Cornelia won’t only purchase cabins; we will also offer rentals to families and young couples on loan from existing owners. The business will offer vacationers other services to compete with luxury vacation rental companies all around Orlando.

We at Castle Cornelia believe that our company will become profitable in its second year and quite profitable in its third, as the owner and founder, Precious Castor, expands the offering from eight to fifteen cabins. Rental rates will be on the low end for the market, starting at around $600 for 3 days during the off season.

We plan to focus specifically on families with children and young couples at the lower end of the market. With our plan to restrict our cabins to 3 rooms’ maximum, a couple or family will be very comfortable in these cabins.

Also by avoiding the market for older couples, there is more leeway as to the type of cabin that can be rented and marketing can be more focused. We also believe that by offering only cabins on the smaller side the business, we can better stand out among the options for Cabin rentals in Orlando.

3. Our Products and Services

Castle Cornelia is a new cabin rental business in Orlando, Florida that will offer temporary lodging and vacationers get-away. Each of our cabins will be equipped with two double beds or a queen bed, and cabins with a second bedroom or kitchenette are available.

The City of Orlando is nicknamed “The City Beautiful,” and its symbol is the fountain at Lake Eola. Orlando is also known as “The Theme Park Capital of the World” and in 2016 its tourist attractions and events drew more than 72 million visitors.

As one of the world’s most visited tourist destinations, Orlando’s famous attractions form the backbone of its tourism industry. We at Castle Cornelia will provide cabin rentals to families and young couples on loan from existing owners. The business will offer vacationers other services to compete with luxury vacation rental companies all around Orlando.

4. Our Mission and Vision Statement

• Our vision at Castle Cornelia is to become a destination of choice for people searching for a rustic place to relax or recharge.

Our mission at Castle Cornelia is to offer competitively priced vacation cabin rentals oriented for families and couples. We seek to offer families and couples the balance of relaxation and excitement they seek by providing options for activities to suit both individuals and groups.

Our Business Structure

Castle Cornelia will be managed by Precious Castor. She will be personally responsible for sales and marketing (working with designers where necessary), provide all copy for ads, the website, and brochures, and the launch of the business. She will also sell additional services to renters who arrive and personally greet them all to find out how she can help them with recommendations.

Precious Castor will also run operations. She will provide renter orientation and support, schedule and supervise cabin cleanings, repair and maintenance. She will establish operations procedures and renter policies and procedures.

We at Castle Cornelia will also employ a well experienced workforce that will help Precious Castor with building Castle Cornelia and achieving all the company’s visions and goals. All our employees will work out of the office at the Orlando which will be equipped with a phone, computer with Internet, cash register, and credit card reader. The personnel needed for Castle Cornelia are the following:

Chief Executive Officer

Lodging Manager

• Company Cashier
• Maintenance staff
• Front desk officer

Housekeeper

5. Job Roles and Responsibilities

• She will oversee all other executives and staff within the resort.
• Charged with meeting with board of directors and other executives to determine if company is in accordance with goals and policies.
• She should encourage business investment.
• She will be promoting economic development within communities.
• Tasked with directing the resort’s financial goals, objectives, and budgets.
• Responsible for implicating the resort’s guidelines on a day-to-day basis.
• Will preside over quality control.
• Hire, train, and terminate employees.
• In charge of developing and implementing strategies and set the overall direction of a certain area of the resort.
• Charged with providing visionary and strategic leadership for the resort.
• Tasked with collaborating with the board of directors to develop the policies and direction of the resort.
• Will make sure the members of the Board of Directors have the information necessary to perform their fiduciary duties and other governance responsibilities.
• Will provide adequate and timely information to the Board to enable it to effectively execute its oversight role.
• Direct staff, including business structure, professional development, motivation, performance evaluation, discipline, compensation, personnel policies, and procedures.
• Greet and register guests.
• Answer inquiries pertaining to cabin policies and services, and resolve occupants’ complaints.
• Assign duties to workers, and schedule shifts.
• Coordinate front-office activities of the business and resolve problems.
• Participate in financial activities such as the setting of cabin rates, the establishment of budgets, and the allocation of funds to departments.
• Confer and cooperate with other workers in order to ensure coordination of cabin activities.
• Collect payments, and record data pertaining to funds and expenditures.
• Observe and monitor staff performance in order to ensure efficient operations and adherence to resort policies and procedures.
• Show, rent, or assign accommodations
• Inspect guest cabins, public areas, and grounds for cleanliness and appearance.
• Purchase supplies, and arrange for outside services, such as deliveries, laundry, maintenance and repair, and trash collection.
• Arrange telephone answering services
• Receive and process advance registration payments, send out letters of confirmation, and return checks when registrations cannot be accepted.

Maintenance Staff

• Give responses to all visitors in an effective and prompt manner.
• Give responses to duties involving the groundskeeper.
• Keep all mechanical areas in a neat and orderly condition.
• Carry out inspection on public areas on a daily basis in case of problems arising unexpectedly.
• Offer maintenance and repairs to public areas, cabins and administrators office buildings.
• Guarantee that projects are all promptly accomplished and in line with appropriate specifications.
• Work together with the front office manager and housekeeper, and connects with the manager to discuss any aspect of operations which will involve the maintenance department.
• Engage in flexible work schedules to be able to perform well during emergencies.
• Assist in remodelling and construction of new projects as may be required.

Front office manager

• Operate the cash register and provide accurate change to cash-paying customers
• Greet customers when they walk through the door and ask if they need assistance
• Tasked with monitoring the locations of cabins rented by clients with our tracker software apps
• Makes sure that all contacts with clients (e-mail, walk-In centre, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Charged with managing administrative duties assigned by the manager in an effective and timely manner
• Cleans corridors, lobbies, stairways, elevators and lounges as well as cabins
• Organize work schedule from the cabin status list
• Distribute linen, towels and cabin supplies using wheeled carts or by hand
• Restock cabin supplies such as drinking glasses, soaps, shampoos, writing supplies, mini bar
• Replace dirty linens with clean items
• Inspect and turn mattresses regularly
• Store all dirty laundry in line with resort policy
• Monitor guest laundry bags
• Replace laundry bags and slips
• Check all appliances in cabins are in working order
• Realign furniture and amenities according to prescribed layout
• Respond to guest queries and requests
• Respond to calls for housekeeping problems such as spills, broken glasses
• Deliver any requested housekeeping items to guest cabins
• Remove cabin service items
• Organize and restock cart at the end of the shift
• Ensure confidentiality and security of guest cabins
• Follow all company safety and security procedures
• Report any maintenance issues or safety hazards
• Observe and report damage of cabin property

6. SWOT Analysis

Castle Cornelia will launch with eight cabins and we hope to create a pool of fifteen cabins from current owners interested in renting them out. We plan to build a business that will grow in revenues each year and achieve a 50% retention rate of customers from year 2 to year 3. Below is the summary of our well analysed SWOT Analysis at Castle Cornelia.

Our strength at Castle Cornelia lies in our plans to regularly maintain and ensure the upkeep our cabins. This alone will attract clients due to the neatness of our accommodations. Another strength we possess in this industry is the expertise of our founder. Boasting of over 15 years’ experience in hotel management, Precious Castor comes with a substantial network and the needed knowledge to achieve Castle Cornelia’s visions and goals.

Our weakness in this industry is getting experienced workers who understand the accommodation industry. We will also be faced with the problem of getting our target audience to know where we are and what we offer. We plan to remedy this by establishing and implementing our well designed marketing plan, which is specifically designed to reach our target audience.

• Opportunities

According to research, one of the key driving forces in Orlando’s economy is its tourism industry and the city is one of the leading tourism destinations in the world. Nicknamed the ‘Theme Park Capital of the World’, the Orlando area is home to Walt Disney World Resort, Universal Orlando Resort, SeaWorld Orlando and the Fun Spot America Theme Parks.

Report has it that a record 72 million visitors came to the Orlando region in 2017, making it the top tourist destination in the united states. Our Business location features 7 of the 10 most visited theme parks in North America (5 of the top 10 in the world), as well as the 4 most visited water parks in the U.S.

According to our SWOT analysis, the threat we at Castle Cornelia will be facing is the capital to start our cabin rental business. Also, this business is seasonal but we plan to supplement business income by adding other side businesses as we grow.

7. MARKET ANALYSIS

• Market Trend

According to industry reports, beach destinations are still number one on travellers’ lists for 2018. Property owners in lakeside locations are also fully booked in spring/summer seasons, with lake searches growing 100% compared to other beach destinations last year. Experts believe this is because these rentals have significantly lower rates than traditional beach towns.

Generally, when guests book direct, not only do they get a better deal themselves, but owners also get to pocket a higher percentage of the takings. A lot of properties in modern America have a mark-up on listing sites to counteract the booking commission – but if guests find homes direct and see the cost is a good percentage lower, they’ll be much more likely to convert.

Experts also believe that as increasing number of private owners realize the need for a bookable, optimized website; they’ll steadily be able to work towards achieving listing site independence. Industry reports have it that as well as motivating more owners to list their vacant property as a short-term rental, the recent vacation rental boom has also led to the diversification of offerings available.

Last year, statistics showed a 55% growth in barn bookings, a 40% increase in cabin reservations and a 30% boost in treehouse bookings compared with last two years. Travellers are strongly demonstrating an inclination to book out-of-the-ordinary accommodation and these numbers show no sign of slowing down.

We at Castle Cornelia also know that when booking vacation rentals, guests are very much aware that if you snooze, you lose. For that reason more travellers than ever are searching exclusively for rentals with instant booking. This is because instant booking offers them the confidence of not missing out on a dream rental due to slow response times.

Although 2017 was a wonderful year for vacation rentals, it was a truly devastating year for the thousands of people whose homes and neighbourhoods were destroyed by hurricanes, floods, fires and even terrorist attacks. Meanwhile, big players in the industry have measures in place to help those most in need during these catastrophic situations.

8. Our Target Market

Our target market at Castle Cornelia was analysed and discussed based on vacationers to Orlando. However, vacationers who do not travel to Orlando or consider Cabins an option can be converted through exposure to our marketing at Castle Cornelia. Our target market segments for Castle Cornelia are described more fully below:

• Young Couples

These are married individuals’ aged 21 to 39, young couples without children searching for romantic getaways as well as high-energy activities (ski boats, hiking, diving, etc.). While some may be wealthy enough to rent a luxurious cabin with all the extras, others might have to stretch to rent a basic cabin.

These are couples or individuals with children. This target segment may need a mix of relaxation for parents and high-energy activities for children. They may also want creature comforts for the children, such as entertainment centres, which couples can do without on a vacation.

Our competitive advantage

Our competitive advantage at Castle Cornelia lies in in the hospitality experience of our founder and Chief Executive Officer, Precious Castor. She brings the experience of hotel management and substantial business network to Castle Cornelia. This will be manifested in the marketing, sales experience, and operations of the business.

We believe that Castle Cornelia will be known for its high customer retention rate as a result of Precious Castor’s management skills. Customers who think of our cabins as “their” house in Orlando will return to Orlando, allowing marketing and sales efforts to be reduced due to the lower expense of keeping an existing customer than finding new ones. This will build the customer retention rate to 50% from the second to third full years of operation.

9. SALES AND MARKETING STRATEGY

• Marketing and Sales strategy

Our marketing at Castle Cornelia will focus on the target markets of families and young couples. We plan to create materials that will show families and couples having fun together, both together and in separate activities (water-skiing, fishing, slides, hiking, camping, swimming, using the spa, etc.).

Also after we must have launched, images will be provided by the manufacturers of the Cabins and other sources, as they will not yet be photos of actual customers using Castle Cornelia. Our core marketing strategies include:

• Local advertising in Florida vacation and travel magazines
• Website creation and promotion
• Direct mail to travel agents across the U.S. and Orlando tourism
• Partnerships with travel agents

Sources of Income

Castle Cornelia will generate revenue and profits by offering temporary lodging and vacationers get-away from all of the hustle and bustle of everyday life. Each of our cabins will be equipped with two double beds or a queen bed, and cabins with a second bedroom or kitchenette are available. We will charge clients for creating an environment of leisure that surpasses the standard in the industry for them.

We plan to expand our exposure by leveraging the Internet and introducing our cabins to people that have not yet discovered this year-round paradise which will allow us to maintain a higher than average occupancy rate and above average profits. We at Castle Cornelia will not only purchase cabins, we will also offer rentals to families and young couples on loan from existing owners

10. Sales Forecast

Castle Cornelia will launch in October, to allow a full winter to promote the upcoming summer rental period. We believe that in our first year of operation, the average price for a week-long summer rental will be $1650, $1400, for a spring/fall rental, and $1100 for an off season rental.

Rentals for fewer days are available at a lower price. Additional fees and services purchased are estimated to average $400 for summer rentals, $300 for spring/fall and $200 for off-season.

Have it in mind that these additional fees include boat rentals, convenience store purchases, and added fees to bring pets on-board. The prices listed reflect these totals and will be increased roughly with inflation in future years. Our direct cost of sales at Castle Cornelia includes post-rental cleaning (generally $50 per cabin) and basic amenities (shampoo, soap, tissue paper, etc.) to stock the boats for each rental ($30 per rental).

Note that these costs are expected to grow with inflation as well. Other costs of sales include gas and ice which is anticipated to cost 6% of sales as each rental will start with a Cabin fully stocked with both. It’s also important to state that an additional 20% of sales will be payment to the cabin owners. This cost of sales would be higher, but cabin owners will benefit from free moorage, maintenance, and discounted services.

11. Publicity and Advertising Strategy

Our basic advertising strategy at Castle Cornelia is to target families and young couples interested in small, private cabins on the inexpensive side of Orlando. We at Castle Cornelia plan to offer additional activities and recommendations, but will be perfect for vacationers who can do without some creature comforts as they enjoy Orlando, Florida. The key elements of our publicity strategy implementation include:

• Website advertising
• Awareness of and relationships with travel agents who will be offered discounted rates to bundle with packages for their clients
• Reaching cabin owners whose cabins are not in use 90% of the time.

12. Our Pricing Strategy

Our plan at Castle Cornelia is to provide our clients with unique and different lodging experience that cannot be found in any of the area’s hotels and lodges. We hope to get the confidence of customers and create our business to be acknowledged for providing superior customer service. Our pricing system at Castle Cornelia will be based on what we know and believe is obtainable in the industry.

Rental rates will be on the low end for the market, starting at around $600 for 3 days during an off season to $1650 for summer work rentals. We at Castle Cornelia plan to focus specifically on families with children and young couples at the lower end of the market.

With our plan to restrict our cabins to 3 rooms, a couple or family will be very comfortable in these cabins. Also by avoiding the market for older couples, there is more leeway as to the type of cabin that can be rented and marketing can be more focused.

• Payment Options

We at Castle Cornelia plan to bring payment options that will make the payment for the service we offer very easy for our customers. We have partnered with a renowned bank in the country and we hope to make use of that relationship. Our bank account numbers will be made available on our website and promotional materials so that it will be easier for clients to make payments when necessary.

• Payment by via bank transfer
• Payment via POS machine
• Payment via online bank transfer
• Payment via mobile money
• Payment with cash

13. Startup Expenditure (Budget)

We at Castle Cornelia believe that our company will become profitable in its second year and quite profitable in its third, as the owner and founder, Precious Castor, expands the offering from eight to fifteen cabins. We have analysed the market and have decided on how we plan to spend our startup fund.

• The Total Fee for Registering the Business in the United States – $750.
• Legal expenses for obtaining licenses and permits – $4,000
• Marketing promotion budget- $500,000
• Cost for hiring Business Consultant – $20,000
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $250,000
• Cost of accounting software, tracker software apps, CRM software and Payroll Software – $6,000
• Cost for leasing and purchasing cabins- $1,000,000.
• Cost for facility remodelling- $70,000.
• Other start-up expenses including stationery – $1000
• Phone and utility deposits – $3,500
• Operational cost for the first 3 months (salaries of employees, fuelling, maintenance, payments of bills et al) – $250, 000
• The cost for Start-up inventory – $15,000
• Cost for store equipment (cash register, security, ventilation, signage) – $27,000
• The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Credit card machine, POS, tables and lodging equipment et al): $270,000.
• The cost of Launching an official website: $600
• The cost for our grand opening party: $50,000
• Miscellaneous: $10,000

From our detailed analysis above, we will need an estimated $3,000,000 to start Castle Cornelia successfully.

Generating Funding/Start up capital for Castle Cornelia

Castle Cornelia will be managed by Precious Castor. She will be personally responsible for sales and marketing, provide all copy for ads, the website, and brochures, and the launch of the business. She will also sell additional services to renters who arrive and personally greet them all to find out how she can help them with recommendations.

She will also fund this business while also acquiring a huge chunk of the startup capital from our bank as a business loan that will be serviced in three years. These are the areas we intend generating our startup capital;

• Generate part of the startup capital from personal savings
• Generate part of the startup capital from friends and other extended family members
• Generate funding from getting a business loan from our bank

Note: We at Castle Cornelia have been able to raise $2,000,000 from the personal savings and family soft loans. We are at the final stages of acquiring a substantial $1,000,000 from our bank, and we believe that aside from our services that will generate fund, we will be attracting investors in no time.

14. Sustainability and Expansion Strategy

Castle Cornelia will be managed effectively by Precious Castor and her workforce. She will receive reservation requests from interested customers, approve them by email, respond by phone to answer specific questions raised, and pursue business through partnerships with travel agents. Note that this includes offering a discount to travel agents so they can bundle the rentals with travel packages to their customers.

Our business website will give customers a great deal of information so they are better informed before reserving. Also Precious Castor will contact cabin owners directly to advertise the services of Castle Cornelia to these “suppliers.” We believe this work will begin well before the business’s launch in order to have a roster of at least three cabins to rent for the first year.

Our company website at Castle Cornelia will offer a great deal of information both for potential renters/vacationers and for cabin owners interested in supplying their cabin to the company. Our website will inform these parties about the offering of Castle Cornelia and availability of cabins and allow them to move forward by using a simple reservation form to make reservations online.

We at Castle Cornelia plan to use our website to target young couples and families interested in Orlando vacations and current cabin owners in Orlando, Florida. The site will be marketed through the following tactics:

• Banner ads on travel-related websites
• Google AdWords text ads
• Listing in cabin rental databases for Florida
• Search engine optimization undertaken by the initial Web developer and an ongoing SEO firm

Check List/Milestone

• Business Name Availability Check : Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Conducting feasibility studies: Completed
• Leasing, renovating and equipping our facility: Completed
• Generating part of the startup capital from the founder: Completed
• Applications for Loan from our Bankers: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of The Company’s Logo: Completed
• Printing of Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the needed software applications, furniture, office equipment, electronic appliances and facility facelift: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business (Business PR): In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with banks, financial lending institutions, vendors and key players in the industry: In Progress

More on Real Estate