sample marketing research proposal

Market Research Proposal

Setting the direction for any market research effort is an essential and critical step that you have to consider whenever you would like to look into the trends in the marketplace or assess the key factors that affect the purchasing decisions of your target audience. Before doing any program or activity related to the specified matter, you first have to know how to execute an effective proposal writing procedure.

Developing a comprehensive and detailed market research proposal can help you a lot in terms of organizing the market research processes that you would like to conduct as well as the resources that you will be needing.

• Google Docs

Size: A4, US

State the objectives, scope of work, research methodology, target market, and other such important information of your market research by downloading and using this above-shown research  proposal example  template. This ready-made template’s content can be edited and customized in various file formats such as MS Word, Pages, Gooogle Docs, and editable PDF. Hurry up and try it out now!

Market Research Proposal Example

Download and make use of this market research template so that you can conduct your market research effectively. Using this, you can conveniently outline the objectives and goals for your market research, thereby, saving you enough time to do other tasks related to the research. Edit and customize using  MS Word and Pages. You can also click on  multimedia project proposal examples .

Marketing Research Proposal Example

It is important to not let yourself get confused between a market research proposal and a marketing research proposal. The marketing research proposal deals with the presentation of potential promotional and advertising activities that can be implemented by a company to present and market its products, services, deals, and other offers while the marketing research proposal is focused on learning the market movement based on the market’s trends, activities, and size.

Proposal for Market Research Example

Size: 10 KB

If you want to create your market research proposal, one of the things that you can do to help you have an easier time when developing the document is to look into references like downloadable examples. Simply browse through the market research proposal examples in PDF that are available in this post so you can have an idea of how to properly create the best market research proposal for your business.

Free Market Research Proposal Example

Size: 340 KB

Importance of a Market Research Proposal

A market research proposal helps you properly think of the things that truly matter when it comes to the market research. With the help of this document, you can give priority to the factors and elements that can contribute to the advancement and growth of your business .

Using a market research proposal can also give you time to put together relevant and necessary processes that are most likely helpful in achieving not only the goals of your market research activities but the corporate goals of the business as well. Here are some of the reasons why you need to create and use a market research proposal:

1. A market research proposal is one of the most essential documents that are used by businesses to properly plan the entire process of their market research activities. It presents the outline of the market research’s goals and it also focuses on the action plans that can lead the business to the achievement of its objectives and vision.

2. A market research proposal can give an idea about the funding that is needed by the team to execute the activities for market research. Financial support from the organization is needed to be addressed to make sure that all plotted procedures will be implemented accordingly. You may also see business proposal examples .

Developing the market research proposal with the knowledge that funding will be given for its implementation can make the marketing team, as well as the other people involved in the activity, become more proactive and efficient as it is most likely that what they envisioned and planned will be realized.

3. A market research proposal, especially one that contains a marketing SWOT analysis and a market condition overview, can help you look into the external and internal factors that affect your business operations.

The knowledge about the nature of your business, the competition that you need to look out for, the threats and risks that you need to prepare for, the needs and demands of your audience, the movement and shifts in the marketplace, and the opportunities that you should grab can make you become more well-rounded and multifaceted when drafting the market research proposal that you would like to present. You may also check out project proposal examples .

4. A market research proposal can discuss the milestones that are expected to be achieved by the business with the help of market research strategies and general action plans . Hence, this document can persuade and convince its target audience that a proposed market research activity must be approved especially if expected results can excessively benefit the business or provide a solution to its current issues, problems, and concerns.

Sample Marketing Research Proposal Example

Size: 90 KB

Proposal for Marketing Research and Market Intelligence Example

Size: 607 KB

Market Research and Analysis Report for Proposal Referencing Example

Size: 152 KB

Market Research Proposal Content

Different market research proposals have different sections, clauses, or areas of discussion. The content of a market research proposal depends on the purpose of its usage, the scope of the activity, the expected returns of the business, the professional goals of the market research, and the relation of the document’s usage to the vision of the business.

Even if there are differences when it comes to the information that you can see in many market research proposals used in various industries, there are still common or usual information that is seen in any market research proposal. Some of the details that are essential to be included in a market research proposal are as follows:

1. Develop a hypothesis. This is very important as you need to present the potential impacts of the market research proposal when implemented. This can also help you identify the ways on how you can interlink or align all the elements that are essential for the successful execution of all the market research proposal’s areas. You may also see short proposal examples .

2. Present an overview of the market research activities that you would like the business to consider. You have to sum up the intent of the market research as well as the output that you expect from it. More so, you have to discuss the feasibility, attainability, and sustainability of your general plans . Being able to showcase these strengths can help your market research proposal become more appealing and relevant.

3. Just like when making a development project proposal , use a timeline that can give an idea of the entire duration of the market research proposal’s actual usage. You have to set time frames where specific deliverables should be seen or observed already. With this, you can ensure your target audience that the proposal is time-bound and realistic.

4. Especially if you will use technical terms, a proper definition of terms is highly suggested to be included in your market research proposal. This part of the document can make the general proposal more understandable for any reasonable person.

5. Know your targets so you can easily come up with the methodology that is relevant to your needs. All the practices and activities that you would like to immerse in should be thoroughly defined in the document so that the general analysis of the measures of your proposal can be objectively done.

6. Discuss the current market conditions in the marketplace where your business belongs. Aside from the trends that you need to consider, you also have to list down the opportunities that the business can take to help it achieve its goals and return of investments.

Marketing Information Management System Research Proposal Example

Size: 399 KB

Research Proposal Usable for Market Study Example

Size: 99 KB

Market Research and Developing a Marketing Plan Proposal Example

Market Research Conduct and Proposal Drafting Example

Size: 131 KB

Discussion Flow for a Simple Market Research Proposal

The format and discussion flow of the market research proposal can contribute to the document’s successes, or the lack thereof. This is the reason why you have to be careful with how you will present the market research proposal to your audience. You have to ensure that the document is visually pleasing and well-organized so that people will not have a hard time reviewing its content. You may also see  freelance proposal examples .

A basic discussion flow that you can use when presenting the details of your market research proposal are listed below:

• The title of your market research  proposal sample
• The date when the market research proposal has been made and the dates of its updates
• The name of the company who can benefit from the document
• The name of the person who prepared the proposal and the department or division where he or she is assigned at
• The executive summary of the market research proposal
• The objectives of the market research proposal
• The current condition of the business and the market as well as other important existing knowledge
• The expected output of the document’s usage, when approved
• The demographics targeted by the business with the help of the market research proposal
• The processes of data gathering, collection, assessment, and presentation
• The methodology that will be applied for the  research project plan intended for a particular market
• The dates and periods where particular tasks should already be done
• The budget proposed by the team or the individual who made the proposal
• Any ethical considerations that must be looked into before the implementation of the market research

Proposal to Conduct Consumer Experience of Care Surveys or Market Research

Size: 103 KB

Request for Proposal for Solicitation for Contract for Market Research Example

Size: 344 KB

Marketing Research Group Project Proposal Example

Marketing Research Firm Proposal Example

Size: 477 KB

Tips to Develop an Impressive Market Research Proposal

Aside from having an advertising and marketing business plan , you should also have a market research plan. It is not enough for you to rely on your knowledge about the things that you can control. You also have to think of the elements that are not within your hands like the trends in the marketplace and the reaction of your audience and competition with regards to these trends and/or any other market changes.

Listed below are a few of the tips that you can use if you want to develop an impressive market research proposal for your business:

1. Since a market research proposal is one of the first documents that you will be needing for your market research, you have to ensure that the content of the document is flexible enough to adapt to possible changes within the development of the market research planning and implementation phases. You have to ensure that there are windows where appropriate changes can be inserted as well as channels, mediums, or platforms where you can incorporate backup plans when necessary or called for.

2. Keep in mind that the language and tone that you will use when creating the content of the market research proposal must be highly considered.

You have to ensure that the document is formal, business-appropriate, and compelling. Aside from the fact that the market research proposal is expected to be complete with all the details about your proposed market research plan, it is also imperative for you to make sure that the document is understandable, well-defined, and clear. You may also see security proposal examples .

3. Know the basics of market research proposal organization. There are different kinds of structures that you can look into so that your market research proposal can look cohesive and well put together.

The structure of the document should depend on the length of your discussion, the details that you will incorporate in your market research undertakings, and the key factors that you need to give focus and highlight on when presenting the complexity of the market research. You may also like budget proposal examples .

It will rather be more efficient for you if you plan to use references like templates and examples while preparing your market research proposal.

Maximize the help that you can get from the downloadable examples in this post as well as the related discussion that we have presented. Always ensure that there is an organization in the procedures of market research proposal development so you can be well-guided in terms of getting the output that you would like to have for your market research undertaking.

Proposal Maker

Text prompt

• Instructive
• Professional

Generate a proposal for a new school recycling program

Compose a proposal for a school field trip to a science museum.

How to Create a Market Research Proposal (+Template)

Continuing the market research series, in this article, we’ll discuss what a market research proposal is and how to create one.

To recap, what we’ve covered so far in the series, we’ve talked about what market research is, the different types of market research you need to do to grow your business, and the benefits of conducting market research .

What is A Market Research Proposal

Conducting market research is expensive, and if you work in a large organization, then you would need to justify such expenses.

Before conducting your research you’d need to shed some light on past data about your market, gaps in the data, and why new research is necessary.

This is where a Market Research Proposal come in to play.

Typically, a research proposal is a document proposing a research project, usually, these proposals are done by a scientist or an academic. 

The proposals are then evaluated on the cost and potential impact of the proposed research, and on the soundness of the proposed plan for carrying it out. Research proposals generally address several key points:

• What research question(s) will be addressed, and how they will be addressed
• How much time and expense will be required for the research
• What prior research has been done on the topic
• How the results of the research will be evaluated
• How the research will benefit the sponsoring organization and other parties involved

The same principles apply here, only that your business market environment is what is being researched, which is your target market.

A market research proposal is a document that details the what, the where, the when and the how of market research and the information and costs associated with it.

If this sounds complicated, then here’s what you need to know about a market proposal. It addresses:

• Why market research is necessary and what you aim to gain from the research
• What resources are required for the research
• Past research done on your market
• How the data from this market research will be collected, stored and used
• How the research will benefit your business

Keep in mind that at this point you are not conducting the research yet, you are simply providing a rationale behind why market research is necessary.

In the next article in this “Market Research” series, we will discuss the process of conducting market research, but for now, we need to provide a compelling document on why, how, when and where the research will be conducted.

11 Steps to Create A Market Research Proposal

Now that you know what a market research proposal is, it’s time to create one. There are 11 steps to create a sound and compelling market research proposal

1. Market Research Proposal Summary

Start your proposal by briefly explaining the purpose of the market research and why it is required. Also, give an overview of what the desired outcome of the market research is.

If your business is interested in pouring resources into an in-depth market research then surely, there is something you hope to gain from it.

Remember to provide reasoning for the need of this specific market research and let whoever is reading this, such as the CEO, COO. know what contributions this research will make to the company.

TEMPLATE TO USE:

The market research project, entitled [RESEARCH PROJECT TITLE] hopes to discover more information regarding market trends in [SPECIFIC AREA]. The following summary will give an overview of the causes, processes, and possible effects of the market research proposal, detailed below.

2. Research Objectives

In this section of your proposal give full details about what problem has been identified that requires market research to be conducted. I.e. Show why there is a specific need for this research in the first place.

Explain what the market research results will be used for and how they will help achieve the overall goals. Describe the goals which you hope to achieve with this project.

The proposed market research project contains the following objectives:

• Objective one
• Objective two

3. Background Information on Past Market Research

Odds are you’re not the first person/company to conduct research on your market. This means that there is existing information on your market. However, this knowledge might be outdated, or might not provide the data your business needs.

So, in this section explain what information already exists on this topic and what is already known. Also, highlight the gaps in knowledge that the market research will hopefully fill.

Here you will show information from existing sources regarding the specific topic to be researched. It is great to provide cited sources, graphs, charts, and statistics. 

You will use this section to show that you know a great deal about the market you will be researching, but you also need to show the holes in the current knowledge.

You can then demonstrate the specific need for your proposed research plan, and how this market research plan will fill these holes and contribute to the knowledge of this subject.

4. Market Research Proposal Hypothesis

If your business needs to conduct market research, then you probably have a few ideas of what you hope to get or learn from the research.

In this section describe what you believed to be the likely outcome of the market research and what you hope to learn.

5. Research Target Audience

Your business doesn’t target everyone, and odds are your business targets different audience types. So who is this research targeted at?

This is a very important part of your proposal and you need to be as detailed as possible about the target audience or audiences you will be researching.

Also, describe how you will source this target audience and how you will ensure they meet the correct criteria.

6. Data Collection of Market Research

Time to get to the good stuff. In this part of your proposal, you MUST detail all the data collection methods that will be used during the market research and, how they will be carried out. 

You MUST also explain how the accuracy of data will be maintained, how potential candidates for the research will be approached and, if applicable, how they will be reimbursed for their time and contribution.

Use specifics and consider potential questions such as.

• How will you maintain the accuracy of data? 
• How will you approach potential survey or research candidates? 
• Will these participants be paid for their time? 
• At what times of day will you make phone calls? 
• In what ways will you ensure an accurate data sample? 

The more information you can provide in this section, the better.

Our methods of data collection will be best suited to the project at hand. Research methods will include:

• Focus groups
• Collection of social media data
• Surveys via the Internet, phone, or email
• Long range in-home consumer tests
• Distribution of samples
• In person promotionals

These individuals will be selected [HOW THEY ARE SELECTED] to ensure an appropriately constituted pool of data from which we can infer accurate insights and trends.

The pool itself comprises of individuals who have expressed to us an interest in participating in such surveys, and they will be compensated by [METHOD OF COMPENSATION]….

7. Research and Analysis Methodology

In this section of your proposal, you are to discuss the strengths and possible limitations of your research methods. 

Provide an overall blueprint for your methodology in approaching research data, and describe the implications of each method of data collection, and explain the methods you will use to interpret the data. 

Lastly, discuss the means of evaluating the collected data and how you will account for errors, holes in data, or inaccuracies.

8. Ethics to be Followed During Research

You’re almost done with your proposal, but there are still a few important details that need to be included. 

Explain how the market research will adhere to ethical codes by thinking about how issues such as participant confidentiality, data security, privacy, and consent of research participants will be addressed.

Include waivers or documents you plan to provide to research participants, if applicable

9. Market Research Timeline

In this section, provide a detailed timeline of when the research needs to begin and when a full report is required, ensure sufficient and realistic time for both data collection and data analysis are considered.

Market Research Timeline

• Task 1 ([DATE] [TIME])
• Task 2 ([DATE] [TIME])
• Task 3 ([DATE] [TIME])

10. Market Research Budget

We’re almost done with our proposal, but it’s time to include arguably the most important section. After all, if your company does not have the funds and resources then there would be no research in the first place.

Provide an overall budget for the proposed project. Make sure to include all possible cost considerations. You can provide a breakdown of those here. 

Don’t forget budgets for sections such as Participant Reimbursement, funds for documents, rental space.

11. Conclusion

This is the last part of your market research proposal. You can add ways in which this market research will provide further benefits or include unique applications of the potential results.

Now that you know the market research proposal process and the importance of market research, in the next article will discuss the actual market research process.

Comment with any questions you have about Market Research Proposals and I will get back to you ASAP.

Receive Growth Marketing Resources Directly To Your Email

Join The Growth Metric's mailing list to receive the latest resources and blog posts.

Almost there, click on the confirmation email!

Post navigation, leave a reply cancel reply.

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed .

• Join the AMA
• Find learning by topic
• Free learning resources for members
• Certification
• Training for teams
• Why learn with the AMA?
• Marketing News
• Academic Journals
• Guides & eBooks
• Marketing Job Board
• Academic Job Board
• AMA Foundation
• Diversity, Equity and Inclusion
• Collegiate Resources
• Awards and Scholarships
• Sponsorship Opportunities
• Strategic Partnerships

We noticed that you are using Internet Explorer 11 or older that is not support any longer. Please consider using an alternative such as Microsoft Edge, Chrome, or Firefox.

Market Research Proposal Template

Use this template to create a proposal for a market research study.

• Estimated time required: 4 hours
• Skills required: Proposal writing

Get Full Access to This Resource With AMA Membership

Market Research Playbook

This tool can be used alone, but it’s also part of the comprehensive Market Research Playbook. It provides step-by-step planning guidance while also helping you utilize more than 25 downloadable tools from the popular AMA Marketer’s Toolkit library.

This tool is powered by Demand Metric .

By continuing to use this site, you accept the use of cookies, pixels and other technology that allows us to understand our users better and offer you tailored content. You can learn more about our privacy policy here

Free Market Research Proposal Template That Wins Clients

Do you want a completely editable market research proposal template that brought more than $133 million in sales to companies worldwide in 2023 alone? Add, delete, or change sections as you see fit, make it your own, and improve your market outreach fast and easy.

A look at everything in this Market Research Proposal Template

Stunning cover.

The first thing your client sees when your proposal shows up in their inbox is a nicely designed cover. As a business owner, you understand how hard it is to gain the client's attention, so the goal is to start the proposal with an attention-grabbing image.

You can change everything, from the text, logo, and background image to make it a better fit for your needs.

Pre-written introduction section

There is no better way to explain your market research plan to your potential clients than with our pre-written introduction section. It consists of a meeting summary, proposed research that includes everything from social media to focus groups, and a structured breakdown of your services. You just need to add a few client specifics and that's it.

Like everything else in this sample proposal, it's 100% editable - the colors, the text, images, layout - everything.

Processes and timelines

Explaining to the client the structure of each of the market research methodologies you are going to use can be difficult. You want to give enough detail about your data collection methods and how you generally conduct market research but not so much it seems overwhelming.

Fortunately, we created a plan of action already sectioned to fit the amount of information needed to design a perfect proposal. Just make a few adjustments to suit your exact process.

Case study example

A client success story is a powerful tool in convincing your clients to close the deal. It gives you the perfect opportunity to show them that you understand their goals and objectives and have a way to make them come true. In this market research proposal template, we've set out an example case study.

All you need to do is replace our example with one of yours and use the structure we've used.

No matter if your pricing strategy includes charging hourly, monthly, or optional up-sell services, like special images and videos, you can do it all with this automatically calculated pricing table. The final steps are simple - just enter your numbers and a short description, and both your market research proposal and quotes are ready for your client's eyes.

Next steps with digital signing

Any business will eventually be tested in handling increased customer traffic. Lessen the strain of paperwork by choosing a digital signature over traditional mail. The 'Next steps' tab will allow you to explain your process after signing and offer a line for the customer to give their electronic consent.

Our digital signatures are legal and compliant. When your client signs, you can see their digital signature certificate in your Better Proposals account.

Pre-written contract

Whether you're just starting a company or you're a seasoned professional, Terms and Conditions will probably slip your mind when you're discussing some new market research projects. To ensure your business is still protected, we have added fully customizable T&Cs at the end of this template.

Take payments from your clients

Getting paid - it's the hardest thing to do in business. The sooner and the easier you can get that money in your account, the better.

Using our integrations with Stripe, PayPal, and GoCardless, you can take a payment from your client the moment they sign your proposal.

Don't take just our word for it

Here is what some of our 10,000 users across the globe have to say

Sara K. CEO & Founder

Shade O. Business Owner

Brent R. Marketing and Advertising

150+ other free proposal templates just like these are also available inside Better Proposals

If you want to sell and rent property, you need an estate proposal that proves your ability to close the deal. Our custom and proven estate agent proposal template will speed up the process and help you win over clients.

Every document designers send to their clients needs to be beautiful. Use our high-end web design proposal template to showcase your design expertise and custom coding skills. The proposal looks great on every screen size and will help you win more deals.

If you provide WordPress website design, you’ll need a way to present your previous work, your process, the expected ROI, your prices and more. You can do it all with our WordPress website design proposal.

Automate your sales process with our 50+ integration partners

Import your contacts from a CRM, receive payments, chat with prospects and manage projects. All in once place. See all integrations

Your questions, answered

Common questions about plans, designs and security

Start sending high conversion proposals today

Join 10,000+ happy customers and enjoy a simpler, faster, and more professional way to win more business.

No credit card required. Cancel anytime.

Focus Groups

How to Write a Market Research Proposal

The market research proposal is an important first step in near all studies. First and foremost, a skeleton that details a study’s direction, goals, and focus, such proposals are typically the first point of reference for management. While the proposals make or break a project’s funding, there is one other strength no research team can ignore: direction.

Critical for any undertaking that involves research, direction helps with both the pragmatics and concepts of near all studies. Market research proposals are vital for outlining both. They also explain the potential returns or results a study can yield. Ideally, the proposal should convince outside readers while informing research and development teams.

Language is important for writing a proposal, as is organization. A lot of detail goes into the typical research proposal, and sometimes there is no clear place for essential odds and ends. Luckily, there is a general organization, or logic, that most research proposals adopt. This allows readers to quickly absorb details, jump to pertinent sections, and digest its conclusions.

While not mandatory, using these structures add a cohesion that makes reading these papers more convenient and cohesive. Length, detail, and overall complexity are all factors when considering how a research proposal should be organized. Similarly, weigh the study’s goals and potential returns. Not every proposal necessitates the same sections. In fact, simple studies can do without a lot of sections that more involved or longer studies require. That mentioned, never write off these critical five elements of your research proposal.

Overview, Definition, and Terms

Important for summing up the study’s incentives, intents, and overall feasibility, overviews prep readers for the project’s strengths. Like everything else in a proposal, clarity is also all-important. Definitions and terms are vital. Overviews are also excellent for showcasing market conditions, opportunity, goals, and overall impact to ROI. While very important, always make sure to focus on the client. Their edification should be at the forefront of any proposal writer’s mind.

Hypothesis and Goals

While referenced in the overview, extrapolation about a project’s actual agenda goes a long way. Near everyone reviewing a research proposal will search for a hypothesis. While fine to reference in the overview, an outright hypothesis will always predominate the research proposal and its direction. Be clear as possible!

The hypothesis itself, however, explains the goal’s prospective burdens, costs, and returns. Also explain how these different elements combine to form a whole level of different parts. Perhaps most intrinsic is the order of said goals, as well how they compliment each other.

Realizing goals requires exploring a range of target segments that can appreciate the product, content, or whatever else. Exploring these different targets includes any range of periphery methods, not to mention actual possibilities. What is vital, however, is a full explanation as to why the target is pertinent.

Methodology and Conditions

The logical extension, research proposals must detail methodology. Include practices and conditions, study types, analysis standards, and other crucial aspects. Make sure extrapolation focuses on the actual methodology, however. Pragmatic intricacies can be glossed over, but that really depends on the reader. Researchers will typically want to know about the whole process, while management typically focuses on efficacy and ROI.

Discuss.io can offer deliverables within 48 hours, the fastest in the industry. Establishing a clear timeline  is still critical though. Product and content dev teams typically need to keep informed. A common timeline really encourages such cohesion, not mention also keeps MR better aware as to the product or content’s direction. Along with setting a schedule, timelines also helps inform team members of their objectives and schedule. Such a cohesive view both informs researchers as reminds them of the importance of each task.

Source:  https://creativecommons.org/licenses/by/2.0/legalcode

Start a conversation with us to learn more about how you can better understand and build empathy with consumers through real-time conversations.

Sign Up for our Newsletter

Related articles.

How to Facilitate Meaningful Insights: Strategies for Effective Focus Group Discussions

Conducting a worthwhile focus group requires a strong purpose and well-defined objectives. This isn’t an ordinary…

How to Optimize Engagement with a Virtual Focus Group: Strategies and Tips

Creating successful engagement in virtual focus groups starts with proper planning. This involves everything from the…

Maximize the number of research projects completed by year’s end: Yes, it can be done

Ask most agencies managing enterprise-level market research (MRX) projects, and they’ll tell you they have a…

Market Research Proposal Template To Close Deals

Companies that conduct market research and analysis can use our sample marketing research proposal template as an example of how to write a market research proposal, and as a guide when preparing survey proposals, data collection proposals, or business research.

This template allows you to explain your methodology for gaining qualitative and quantitative research, and provides a section to break down your research timeline into phases. It also includes a statement of work section to clarify what the customer will receive from the research, along with a detailed contract

All Proposify proposal templates are 100% customizable.

Executive Coaching Proposal Template

Companies preparing proposals coaching services can use this executive coaching proposal template when pitching their services to potential clients.

AdWords & PPC Proposal Template

The perfect pitch guide for marketing agencies offering pay-per-click (PPC) advertising services like search engine marketing (SEM) and Google Adwords.

Learn why over 10,000 businesses love Proposify

Drag & drop library sections

Managing proposals is a breeze in Proposify. Save all your case studies, fees, images and team bios all in one central library.

Tag them, search them and drop them into your layout. Proposals just got... dare we say... fun?

Online previews & signatures

No more emailing big PDFs, printing and shipping proposals or faxing back signatures (ugh). Your client gets a branded, interactive proposal they can sign off electronically. No need for extra software or logins. Oh, and we tell you as soon as your client opens it.

Track everything

Keep a pulse on your the sales pipeline of your agency. Proposify lets you know your close rate, which sections of your proposals get viewed and for how long, and all kinds of insight into what goes into your most successful proposals so you can sell smarter.

Sync up your other apps

Proposals are just one part of your agency sales process. We tie together your other software, so you can import contacts from your CRM, auto create deals and generate invoices in your accounting software. We are regularly adding new integrations.

Customer Support to the Rescue

We understand that when you’ve got questions, especially when you’re on a tight proposal deadline, you NEED answers. Our customer happiness specialists are at the ready, armed with friendly, helpful, timely support by email or online messaging. We’re here to help, regardless of which you plan you’re on or if you’re just taking us for a test drive.

We Keep Your Data Safe and Private

When it comes to protecting your private information, we’ve got it locked down tighter than Alcatraz. We partner with Amazon Web Services, use 128-bit SSL encryption, and create daily backups. And we never, EVER disclose any data to third-parties without your permission. Rest easy, nothing’s getting out of here alive.

Ready to see Proposify in action?

Sign up for a custom demo to give Proposify a test drive and get all your questions answered.

• Our CLT & Focus Group Facilities
• Concept Ideation & Invention Methods
• Creative Problem Solving Research
• Product & Packaging Evaluation
• Consumer / Shopper Segmentation
• Path to Purchase / Journey Mapping
• Virtual Store Testing
• Brand Positioning Research
• Message Evaluation Optimization
• Ad Copy Testing
• Reputation Management
• Brand Equity Assessment
• Market Structure & Landscape
• Competitive Intelligence
• Benchmarking Market Research
• Customer & Employee Satisfaction Surveys
• Habits & Practices / Attitudes & Usage
• Data Presentation & Reporting
• Data Analysis & Interpretation
• Data Processing & Analytics
• Syndicated Data
• Segmentation Algorithms & Panels
• Proprietary Research Reports
• Data Mining
• Consumer Insights
• Sensory Data Analysis
• Crisis Communications
• Marketing & Business Strategy
• Focus Groups
• Face To Face Interviews
• In-Depth Interviews
• Public Opinion
• Web Interviews
• Postal Mail Surveys/Questionnaires
• Interactive Voice Responses
• Public Opinion & Community Engagement
• Leadership Team
• Company Acquisitions
• Testimonials
• Pharmaceutical
• Retail & Consumer
• Agriculture
• Manufacturing
• Marketing & Advertising
• Entertainment
• Finance & Legal
• Food & Beverage
• Travel & Hospitality
• Apparel & Footwear
• Home & Hardware
• Health & Beauty Aids
• Hi-Tech & Ecommerce
• Alternative Energy
• Case Studies
• Project Summaries
• Research Tools
• Join Our Panel

How to Write a Winning Market Research Proposal

The current pandemic may have curbed our travel, but that doesn’t mean we don’t all still know the value of having good maps and a suggested itinerary. Indeed, a solid plan of action makes any endeavor — whether it be a fun-filled vacation, an educational goal, or a professional enterprise — more focused, less stressful, and, thus, more effective. It doesn’t matter if life interrupts our plans (“Hello, COVID-19!”); in fact, interruptions are a given, but we still know that good plans prepare us for whatever lies ahead. They help us to define our priorities and clarify our needs so that we can better manage our resources. The result: we are better prepared to handle uncertainties and more formidable and more productive in whatever we choose to do.

For businesses, good plans are based on good research. More than good products and services, good information sets profitable companies apart from their competition, allowing them to prepare for — and plan for — success. This is why market research proposals are so important. A market research proposal is a document a company uses to map out its future. It unites company stakeholders in joint discovery of information so that everyone knows who and what really matters. In short, a market research proposal outlines the specifics of an information-gathering project. This is how to write a winning one:

Keep It Brief

A market research proposal is sometimes called a “market research brief” because it's just that: brief. It should also be clearly written with no unusual acronyms or industry jargon and only the necessary points to underscore the overall research objective (as well as how it will be addressed) highlighted.

Include a Company Overview

The beginning of the proposal should include a short overview of the company, including such details as its mission and vision statements; market performance history; industry facts, figures, and trends; competitor data points and any other past research findings that shed light on the issue(s) at hand and why further research is needed.

Clearly Define the Objective

The research objective is the most important part of the proposal, as it clearly outlines the information a company needs, and, thus, defines the overall goal of the project. It’s basically the question a company wants to be answered and needs to be specific and measurable (but not necessarily quantitative) with the desired outcome.

Explain the Research Methodology

Of course, a market research proposal should also include a section explaining how the information to address the research objective will be obtained. Details about data collection (including the definition of the target audience, sample selection criteria, and proposed methodology) need to be clarified (since specific demographic, technological, economic, political, and even environmental concerns inevitably impact research outcomes) and should be evident with reasons for their use thoroughly transparent.

List Expected Outcomes

Finally, a good market research proposal needs to include a list of expected outcomes. An estimation of budget concerns, as well as a timeline for specific research milestones and project completion, should be listed here, along with an overview of projected deliverables to be anticipated. This helps both company executives and researchers to remain focused and on point.

Ready to Learn More?

A winning market research proposal isn’t just the one that seals the deal on a research project. It’s the one that provides actionable insights for companies and researchers alike. Following a determined set of standards, a winning market research proposal has the potential to garner data that can be used to inform better business decisions. Our team at Research America has the expertise needed to craft winning market research proposals that yield meaningful results for all involved. Please contact us to learn more.

CUSTOMER EXPERIENCE

CONSUMER INSIGHTS

• Marketing Research |
• Market Research Surveys |
• Market Research Company |
• Market Research Interviews |
• Market Research Calls |
• Market Research News |
• Market Research Initiative |
• Privacy Policy |

Research Proposal Example/Sample

Detailed Walkthrough + Free Proposal Template

If you’re getting started crafting your research proposal and are looking for a few examples of research proposals , you’ve come to the right place.

In this video, we walk you through two successful (approved) research proposals , one for a Master’s-level project, and one for a PhD-level dissertation. We also start off by unpacking our free research proposal template and discussing the four core sections of a research proposal, so that you have a clear understanding of the basics before diving into the actual proposals.

• Research proposal example/sample – Master’s-level (PDF/Word)
• Research proposal example/sample – PhD-level (PDF/Word)
• Proposal template (Fully editable) 

If you’re working on a research proposal for a dissertation or thesis, you may also find the following useful:

• Research Proposal Bootcamp : Learn how to write a research proposal as efficiently and effectively as possible
• 1:1 Proposal Coaching : Get hands-on help with your research proposal

PS – If you’re working on a dissertation, be sure to also check out our collection of dissertation and thesis examples here .

FAQ: Research Proposal Example

Research proposal example: frequently asked questions, are the sample proposals real.

Yes. The proposals are real and were approved by the respective universities.

Can I copy one of these proposals for my own research?

As we discuss in the video, every research proposal will be slightly different, depending on the university’s unique requirements, as well as the nature of the research itself. Therefore, you’ll need to tailor your research proposal to suit your specific context.

You can learn more about the basics of writing a research proposal here .

How do I get the research proposal template?

You can access our free proposal template here .

Is the proposal template really free?

Yes. There is no cost for the proposal template and you are free to use it as a foundation for your research proposal.

Where can I learn more about proposal writing?

For self-directed learners, our Research Proposal Bootcamp is a great starting point.

For students that want hands-on guidance, our private coaching service is recommended.

Psst… there’s more!

This post is an extract from our bestselling short course, Research Proposal Bootcamp . If you want to work smart, you don't want to miss this .

You Might Also Like:

10 Comments

I am at the stage of writing my thesis proposal for a PhD in Management at Altantic International University. I checked on the coaching services, but it indicates that it’s not available in my area. I am in South Sudan. My proposed topic is: “Leadership Behavior in Local Government Governance Ecosystem and Service Delivery Effectiveness in Post Conflict Districts of Northern Uganda”. I will appreciate your guidance and support

GRADCOCH is very grateful motivated and helpful for all students etc. it is very accorporated and provide easy access way strongly agree from GRADCOCH.

Proposal research departemet management

I am at the stage of writing my thesis proposal for a masters in Analysis of w heat commercialisation by small holders householdrs at Hawassa International University. I will appreciate your guidance and support

please provide a attractive proposal about foreign universities .It would be your highness.

comparative constitutional law

Kindly guide me through writing a good proposal on the thesis topic; Impact of Artificial Intelligence on Financial Inclusion in Nigeria. Thank you

Kindly help me write a research proposal on the topic of impacts of artisanal gold panning on the environment

I am in the process of research proposal for my Master of Art with a topic : “factors influence on first-year students’s academic adjustment”. I am absorbing in GRADCOACH and interested in such proposal sample. However, it is great for me to learn and seeking for more new updated proposal framework from GRADCAOCH.

Submit a Comment Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

• Print Friendly

What is a Marketing Proposal, and How Can You Create One? [Template Included]

Published: October 20, 2022

Wouldn't it be great if you could provide a number for your marketing budget and the key stakeholders would just say yes or no? Even better if it was approved without asking any questions or looking at minute details.

Unfortunately, it just doesn't work that way. Marketing factors into strategic business decisions, so good leaders require a thorough breakdown to be informed as they steer the organization in the best direction possible.

That's why marketing proposals are so important to budget and strategy discussions, whether you're looking to convince internal decision-makers or selling services to a client.

What is a marketing proposal?

A marketing proposal is a document provided to key stakeholders to communicate the scope of a marketing project and its budget. The goal of the proposal is to receive the approval necessary to begin moving forward with the plan as outlined.

It's wasteful to require your team to reinvent the process every time you need a formal marketing proposal. You can, however, approach proposal creation with a repeatable process to make things easier. Here's how:

• Qualify and uncover the needs of the client or internal stakeholder during a discovery session.
• Create a plan of action, your vision for what must be done to achieve their goals.
• Use a pre-built marketing proposal template so you can get it over to them as quickly as possible.

Marketing Proposal Tips From the Experts

Before we dive into examples, let's take a look at some marketing proposal tips from experts to help steer the creation of your marketing proposals.

“If you’re trying to create a winning proposal that stands out from the rest, it’s not enough to present great ideas. Your proposal needs to show that you understand this client’s specific goals and challenges and how your services, expertise, and platform recommendations are tied directly to alleviating those pain points.” - Brendan Walsh , Principal, Mole Street

"Every proposal your prospects will receive from your competitors will include a budget section. You need to go beyond that if you want to stand out from the crowd and avoid your prospect's decision being based solely on price. Focus on your unique value proposition ; what makes your firm the perfect fit to help them face their specific challenges that you've discussed in the exploratory call ? Finally, never send a proposal by email before you presented it to your lead, either in person or in a video call." - Louis Chaussé , CEO & Consultant, Auxilio

"Nothing matters until something gets sold. It's true. All the talk. All the panning. Drafts and edits of the proposal. None of it matters unless something gets sold. So what must be in a winning proposal? Three insights: 1. It's not about you. The prospect should see themselves and their objectives. Do not tell me why you matter. Tell me why I will achieve my goals. 2. Do not be boring. When you write down all the conversations, facts and insights you have shared along the journey to get to the RFP stage...you bore me. I know all that. Tell me what I need to know, that's it. 3. The RFP memorializes the proposal. Your proposal is the words out of your mouth. You should only put in an RFP what the prospect needs to memorialize from your deep conversations of agreement." - Sean Doyle , CEO and Principal, Sales and Client Strategy, FitzMartin

"Use video to walk a prospect through your proposal. Adding a walkthrough video to the beginning of your proposal adds trust and clarity for your prospect. Additionally, it will allow your proposal to stand out amongst others. Make sure to go through each section of your proposal and talk to any possible objections that may come up." - Kristopher Crockett , President & CEO, Selworthy

"In 10 years of writing marketing proposals, I've learned the hard way to only send a proposal to finalize the deal. The way your solution solves their problem should already be clear in the prospect's mind based on your discussions, with the proposal merely formalizing what you've already discussed. Even then, I'll try to have a call with the person to go through the proposal and answer their questions in real-time. Leaving someone to figure out a complex digital marketing proposal on their own leads to confusion, and hence inaction."       - Damien Elsing , Founder & Director, CLCK Digital Marketing

"Remember, a proposal is typically shared internally with other stakeholders that you may not have spoken with directly. Those folks do not have all the context from your conversations. With that known, you must ensure the proposal evokes trust in your potential partnership, showcasing that you understand the prospect's business growth goals. The SOW (scope of work) deliverables need to be clear, but ultimately, the trust built from aligning on goals is what will close the deal." - Mattan Danino , Founder & CEO, WEBITMD

5 Marketing Proposal Examples

Again, the marketing agency proposal is simply the written documentation of what you have discussed in person. You should never just send over a proposal without doing a presentation of some type, whether in-person or over Skype — you have to be the one doing the selling.

However, creating a confusing proposal that's either too long or not detailed enough can work against you.

Here's are a few examples of what great marketing proposals look like.

1. HubSpot's Free Marketing Proposal for PDF & Word

2. AppSumo Marketing Proposal Template

3. coschedule marketing proposal template (investment section).

4. Bonsai Product Marketing Proposal Template

5. SlideTeam Marketing Proposal (One-Page Infographic)

If you're looking to learn how to write your marketing proposal template or need a refresh on your current document, use the below as guidance for putting together your proposal.

As with most things related to the sales process, every client is different and these sections may or may not apply to your prospect's need.

How to Write a Marketing Proposal

• Make a good first impression on the cover page.
• Detail the findings of your discovery session with the executive summary.
• Outline their goals and challenges and set the stage for your solutions.
• Expand on the strategies and tactics you plan to use to reach their goals.
• Provide a summary where you clearly lay out the scope of work.
• Detail how you'll measure success in the metrics section.
• If it's for a client, convince them that you're the right agency for the job.
• Provide proof of success in a case studies section.
• Outline the terms and conditions/contract for the relationship.

1. Make a good first impression on the cover page.

The cover page should simply be a visually appealing starting point for your proposal. If you're preparing the proposal for a client, you should feature their brand on the cover.

From the beginning, the proposal should show that this is about the organization and its vision. Since you'll be giving this to important stakeholders and decision-makers, make sure the cover page is aesthetic and bold.

2. Detail the findings of your discovery session with the executive summary.

The executive summary should quickly detail findings from your initial discovery session such as goals, budget, and timing.

You should also describe any research you conducted and highlight a few key points — maybe a short description of how you plan to solve their most pressing problem or how you envision taking the organization to new heights.

If this is for an agency client, this is where you'd state your desire to work with the client and detail why your agency is the right firm for the project or relationship.

In either instance, you should aim to be brief throughout your marketing proposal. The experts at Motley Fool suggest treating your executive summary as an elevator pitch . If it doesn’t grab their attention, they might not read further.

3. Outline their goals and challenges and set the stage for your solutions.

Your goal during your initial meetings or when reviewing an RFP should be to uncover the main business or marketing issues being faced. Without understanding these, you cannot connect your strategy, tactics, and anticipated results to ROI.

This section should outline the goals, plans, challenges, and timeline as discussed to reiterate their current position and to set the stage for your solutions.

Questions to ask stakeholders before the marketing proposal:

• What are your revenue goals for the upcoming quarter or year?
• What metrics are you personally measured on?
• What were your goal last year/ quarter and what did you do to achieve them?
• What resources do you have to meet your current goals?
• What challenges have prevented you from reaching your previous goals?
• What other priorities exist that might take precedence over reaching these goals?
• Would you revise the goals or the timeline if the goals were not being met?

If you're trying to close a deal as an agency, you should have also discussed the reasons the client is making the change now and what the cost to his business would be if he took no action.

Would the client miss out on a bonus or promotion? Would the business have to fire people? What’s on the line if the client fails?

This reminds the prospect of the high cost of inaction and will help them to see the cost of your services in a more reasonable way.

Remember: Nothing in the proposal should really be a surprise. It should simply be the written record of previous conversations.

4. Expand on the strategies and tactics you plan to use to reach your goals.

This would be considered either the "Deliverables" or the "Approach" section depending on the type of proposal you're creating.

Here, you'll outline how you plan to solve their problems — a high-level overview should be all that is necessary — and what services you will provide. Detailed strategies should be completed once your team has a better understanding of the business.

If this is for project-based work, you should outline the phases of the project, the responsibilities of the client, and the timeline for completion.

You can follow this structure:

Website Redesign and Development

• Deliverables

For a retainer-based relationship, you should outline the various initial projects and then include the services provided per month.

It may help to outline a roadmap for the first six months if you have a process you follow with all new clients, and you should include the various upsells and what is not included in the scope of the retainer.

The below outline should be customized when creating your own proposal template:

Ramp Up Projects (Month 1 or Month 1-3)

• Initial discovery session and assessment
• Inbound marketing planning and strategy
• Editorial calendar planning
• Social media strategy planning
• Keyword research
• Competitor research
• Onsite and offsite SEO audit & planning
• Creation of buyer personas

Deliverables Per Month/Quarter

X Campaigns Per Quarter

• X blog posts
• Landing page and thank you page
• Ebook or whitepaper: writing and design
• Calls-to-action
• Email marketing launch and nurturing sequence
• Content promotion through social channels

Monthly Retainer Deliverables

• Optimization projects or A/B testing
• X Ebook per quarter
• Keyword analysis
• Link building
• Email marketing: Segmentation and management of Lists
• Email newsletter
• Lead management: Score, nurture, and qualify leads
• Social media marketing: original content creation, influencer campaigns, monitoring
• Workflows and list segmentation
• Monthly reporting

Add-On Deliverables Available Outside of Retainer Fee

• PPC advertising
• Retargeting
• Sponsorships
• Guest blogging opportunities/ media relations
• Sales and marketing alignment services
• Sales enablement content
• Content promotion
• SlideShare creation and promotion
• Video production and promotion
• Ecommerce integration
• Call tracking and nurturing
• Predictive lead scoring

Each deliverable should be explained in detail, with the proposed benefit clearly outlined.

5. Provide a summary where you clearly lay out the scope of work.

If applicable, you should line-item the various deliverables and upsells and list out the feeds associated with each. This should be no more than a one-page summary that the prospect can easily reference.

6. Detail how you'll measure success in the metrics section.

Depending on how in-depth your conversations were during the qualification phase, you may have a good understanding of the current state of the decision maker’s marketing priorities.

You could include some benchmarking data, especially if this is for a website relaunch or lead generation campaign, and then highlight proposed goals for the relationship and the timeline for reaching those goals. These could include:

• Increase Visits by X%
• Increase Leads by X%
• Increase Email Subscribers by X%
• Increase Conversion Rates by X%
• Improve Sources of Leads
• Decrease Customer Acquisition Cost by X%
• Improve Email Performance
• Increase Marketing Qualified Leads
• Increase Sales Qualified Leads

7. If it's for a client, convince them that you're the right agency for the job.

The next few sections are really more for external stakeholders than internal ones.

Once you’ve established your understanding of the client’s current marketing needs and have outlined your plan, you can then establish trust and address the chemistry aspect of the relationship in the "About Us" section.

This section should be less about awards and recognition and more about what it is like working with your team. What are your values? What is your culture like? What types of things do you value in a client relationship? Give prospects a glimpse into what it is like to work with your team.

8. Provide proof of success in a case studies section.

You could also include a few relevant case studies and testimonials to showcase past successes. These should serve to reinforce your claim that you can, in fact, deliver the results using the proposed deliverables you’ve suggested.

9. Outline the terms and conditions/ contract for the relationship.

Finally, you may need to include legal language to establish the terms of your business relationship.

This should cover the rules that govern your relationship with the client, such as payment terms, a notice of cancellation, intellectual property transfer, confidentiality, data, etc. Consult a lawyer to create this document.

You may also include the final contract in the marketing agency proposal to expedite the process of starting your relationship. Once the client is ready to sign, don’t make them reach back out to you with a request for you to send the contract. Have everything they need to close the deal.

How many pages should a marketing proposal be?

After reviewing the steps involved in writing a marketing proposal, you may be wondering how long the entire proposal should be — in other words, how many pages should you be aiming for?

Well, your marketing proposal's length is bound to be unique — not every proposal should be the same length. You want your proposal to be thorough but fluff-free — there shouldn't be anything included in the proposal that doesn't need to be there.

As you may have noticed in the above section on marketing proposal examples , there are instances in which your proposal will fit on one page and others in which you need several pages. You may also choose to create a one-page version to share with certain stakeholders as well as a detailed, multi-page marketing proposal.

If you're going with a more traditional, multi-page approach, aim to keep your marketing proposal under 15 pages if possible. Many businesses say they can fit it into 10-12 pages (or even fewer!). If you need to go longer than 15 pages, try to cap your proposal at 20 pages.

Create Your Marketing Proposal Template

One of the best things you can do is create a template to work from so that the process of creating proposals is less arduous over time.

Make your own version of the template below to make it easier for your team to put together that next proposal and easier for the potential client to go ahead and sign.

Editor's note: This post was originally published in December 2015 and has been updated for comprehensiveness.

Don't forget to share this post!

Related articles.

The RFP Response Formula That Gets an 80% Close Rate

8 Best Tips for Business Proposal Presentations [+Examples]

15 Proposal Software Tools for Proposal Creation and Management

7 Things to Consider Before Issuing Your Next RFP

How to Get Paid for Proposals

Why RFPs Fail When Choosing a Marketing Agency

Should You Respond to That RFP? 4 Reasons For Saying 'Yes'

4 Tips For Presenting Powerful New Business Proposals

Bidsketch Gives Agencies the Tools to Create Proposals — Fast [Tech Profile]

5 Things Every Marketer Needs to Include in a RFP

Propose a new marketing campaign or contract with this marketing proposal template.

Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform

Marketing Proposal Examples That Seal the Deal (+Templates)

Learn how to write a marketing proposal to outshine the rest with our guide. Dive into engaging examples and access versatile templates that make an impact.

9 minute read

helped business professionals at:

Short answer

What to include in a marketing proposal?

11 crucial sections of a marketing proposal:

• Introduction and overview
• Market context and challenges
• Target audience segmentation
• Key objectives and goals
• Strategic approach
• Tactical game plan
• Budget and financial planning
• Implementation timeline and milestones
• Performance metrics and KPIs
• Review and optimization strategy
• Conclusion and next steps

If your marketing proposal doesn’t stand out, it’s game over

You've invested hours into understanding your client's world—identifying their challenges, dreaming up solutions, and tailoring your approach. Now, it's time to present your marketing proposal, the moment where all your efforts should pay off.

But here's a challenge: if your proposal doesn't stand out, it will disappear in a pile of documents. Imagine all that hard work not even getting a second glance because your proposal looks and sounds like everyone else's.

Don’t worry, though, I’ve got you covered. I’m going to show you how to write a marketing proposal that makes the client sit up and think, "This is the one."

I’ll also show you successful marketing proposal examples that are usable as templates, so you can get started right away.

Let’s go!

What does a marketing proposal look like?

Traditionally, marketing proposals have taken the form of static, text-heavy decks, often created in PowerPoint (PPT) or saved as PDFs.

While this method has been the standard for years, it's becoming increasingly clear that it doesn't quite cut it anymore. Static proposals don't allow for easy customization or updates, and most critically, they fail to engage the reader.

Interactive proposals are a modern alternative that's changing the game. They can include elements like clickable tabs, embedded videos, or even interactive ROI calculators that clients can adjust to see different service scenarios.

This level of interactivity makes the proposal more engaging and allows for a level of personalization that static documents simply can't match.

Here's the difference between a static PDF and a modern proposal:

Static PDF marketing proposal

This is what eveybody uses. Using this approach will keep you looking like all the rest.

Interactive marketing proposal

This is what leading teams use to stand out, demostrate value, and eat their competitors' lunch.

Marketing proposal examples that win over clients

A proposal is more than just a pitch—it's your chance to tell a story that resonates and paint a picture of the future that your client can't wait to step into.

The best marketing proposals do more than suggest solutions—they build trust and excitement for what's possible.

In this section, we’ll look at examples of marketing proposals that manage to do exactly this, raising the standard for what it means to truly engage and captivate your clients.

Marketing consulting proposal

This marketing proposal is a great example of how blending in-depth analysis with targeted, innovative solutions can create a compelling narrative that not only meets client expectations but sets the stage for unprecedented success.

What makes this marketing proposal great:

Focus on efficiency and growth: It addresses critical pain points like process inefficiencies and scalability, offering solutions that promise improvement and transformation.

Customized strategy: The proposal shines in its ability to tailor solutions, demonstrating a deep understanding of the business landscape and client needs.

Clear implementation roadmap: With a step-by-step plan, from analysis to delivery, it reassures clients with clarity and precision, promising a partnership that leads to tangible results.

Digital marketing proposal for e-commerce website

This digital marketing proposal shows how a data-driven approach can address the specific needs of an e-commerce website, offering a clear strategy for growth and a stronger digital presence.

Targeted strategy for e-commerce: It goes beyond generic solutions, offering strategies specifically designed for the e-commerce context, focusing on increasing online conversion rates, social media engagement, and brand awareness.

Measurable approach: The proposal outlines clear objectives, such as boosting online conversion rates by 15% and expanding brand awareness to reach 3,000 unique users monthly, with a robust system for tracking results.

Detailed roadmap with timelines: It provides a month-by-month breakdown of activities, from discovery and planning to implementation and optimization, ensuring a clear path forward and setting expectations for both parties.

Digital marketing project proposal

This proposal presents a nuanced approach to digital marketing, focusing on enhancing online visibility, improving engagement and conversion rates, and carving out a competitive position in the market.

Efficient navigation: The proposal smartly includes an average reading time on the cover, setting expectations and respecting the reader's time from the outset.

Clear data visualization: It incorporates data visualization components, making complex information easy to digest and engaging, which helps in quickly grasping the proposed strategies and expected outcomes.

Expandable text sections: For those looking for deeper insights, expandable text sections allow for a deeper dive without overwhelming the main view, ensuring the proposal remains sleek and focused.

Digital marketing lead generation proposal

This proposal outlines a targeted strategy for boosting lead generation within the digital landscape, focusing on optimizing the customer journey from initial engagement to final conversion.

Client snapshot slide: A dedicated slide provides a snapshot of the client's current challenges and targets, offering a concise overview that sets the stage for the proposed solutions.

The option to personalize at scale: The proposal uses dynamic variables, allowing for personalization at scale. This approach ensures that the proposal feels tailored to each recipient, enhancing its relevance and impact.

Segmented success stories: Success stories are organized in tabs, which allows clients to explore relevant examples of past successes without overwhelming them with information.

Digital marketing company proposal

This digital marketing company proposal is crafted to showcase a strategic partnership approach.

It outlines a clear, actionable strategy aimed at overcoming common digital marketing challenges, such as improving online visibility, increasing engagement and conversion rates, and establishing a competitive edge in the market.

Strategic use of grayed-out content: The proposal uses grayed-out content to strategically direct attention to key areas, ensuring that the reader's focus is drawn to the most important information without distractions.

Narrator slide for timeline: A narrator slide provides a clear, visual representation of the project's phases. This approach makes it easy for clients to understand the project's flow and key milestones.

Clear pricing summary slide: It features a transparent pricing summary slide, providing clients with a clear understanding of the investment required and the value it brings, facilitating decision-making.

Digital marketing agency proposal

This proposal is designed to meet the digital marketing needs of businesses in a way that is engaging, brand-consistent, and informed by real-time data, setting the stage for a successful partnership.

Branding extraction: It features an option to extract branding elements from the client's website, ensuring the proposal is a seamless extension of the client's digital identity.

Calendar embedding: The deck simplifies the scheduling process by embedding a calendar within the proposal, making it easier for clients to book meetings.

Analytics panel access: It comes with access to an analytics dashboard, offering insights into how the proposal is being interacted with, which allows for real-time adjustments and a deeper understanding of audience engagement.

Social media marketing proposal

In this social media marketing proposal, innovative features take center stage, transforming a standard pitch into an interactive journey. It's about showcasing your social media marketing agency’s capabilities in a way that's as dynamic as the social media landscape itself.

Logo customization features: This proposal introduces logo customization tools, including placeholders and a feature to extract logos directly from websites. This ensures seamless branding integration throughout the document.

Intuitive design: Every added element, from images to text blocks, automatically adjusts to fit the proposal's layout. This means you don't have to worry about disrupting the overall aesthetic.

Multimedia embedding capabilities: The option to embed external videos or links directly into the proposal enhances its interactivity.

Simple marketing proposal

This marketing proposal demonstrates a deep understanding of marketing strategy and showcases a commitment to leveraging technology for enhanced client engagement and measurable results.

Media integration: The proposal comes with multiple image and video placeholders, allowing for a rich, multimedia presentation that can be customized to reflect the client's brand and message effectively.

Interactive ROI calculator: The option to add an interactive ROI calculator enables potential clients to visualize the tangible benefits of the proposed strategies, making the value proposition clear and compelling.

Direct Call-to-Action: The option to include an accept button directly within the proposal facilitates a seamless transition from proposal review to project initiation.

Professional marketing proposal

This marketing proposal combines a deep understanding of the digital marketing landscape with innovative solutions to propel businesses forward, focusing on increasing online visibility, engagement, and competitive positioning.

Scroll-based design: The proposal uses a scroll-based design, allowing for a seamless reading experience. This modern approach facilitates engagement by guiding the reader through the proposal in a natural, intuitive manner.

Easy personalization: Tailoring the proposal for each prospect is straightforward, thanks to easy personalization features.

Smart control measures: The proposal includes options for smart control measures like expiry dates or password protection. These features secure the proposal and create a sense of urgency, encouraging prompt responses.

Strategic marketing proposal

This marketing proposal outlines a detailed plan for enhancing online presence, driving engagement, and securing a competitive edge, all while leveraging the latest in digital marketing strategies and technologies.

AI-assisted content creation: An AI assistant is integrated to help with text and image creation. This ensures that the proposal resonates with the target audience by generating relevant and engaging content.

Inclusion of real-time data: The proposal stands out by offering the option to include real-time data, providing potential clients with up-to-date information and insights.

Editable after sending: The ability to edit the deck after it has been sent, without the need to resend it, ensures that the proposal remains current and aligned with evolving client needs or feedback.

Modern marketing proposal

This modern marketing proposal is designed to serve as a dynamic tool for businesses seeking to elevate their marketing efforts.

It combines a strategic approach with cutting-edge features, aiming to present a comprehensive marketing strategy and engage potential clients through an interactive and visually appealing format.

Data visualization components: The proposal incorporates advanced data visualization tools. This approach helps to clearly communicate the strategy's potential impact and expected outcomes.

Expandable text sections: An expandable text section for terms and conditions ensures that the proposal remains concise without sacrificing the detail necessary for legal clarity.

Option to add an accept button: Including an accept button directly within the proposal makes it easier for clients to commit and signifies a forward-thinking approach to closing deals efficiently.

Dark digital marketing proposal

This marketing proposal is designed with the end user in mind, ensuring that every element, from content organization to design responsiveness, aligns with the modern expectations of businesses looking to thrive online.

Intuitive editor: The editor is both intuitive and user-friendly, making it easy for the creators to customize and refine the content without needing specialized design skills.

Responsive design: With a responsive design, the proposal guarantees an optimal viewing experience across all devices.

Content segmented in tabs: You can organize content into tabs, which helps in presenting a large amount of information in a structured manner and enables readers to quickly find the sections most relevant to them without feeling overwhelmed.

Vibrant marketing proposal

This marketing proposal is a visually engaging document designed to outline a dynamic digital marketing strategy.

It's structured to present a compelling narrative of services and successes, reflecting the creativity and effectiveness potential clients can expect from their services.

Running numbers to highlight achievements: The proposal cleverly uses running numbers to showcase the agency's biggest achievements, providing a quick, impactful glance at success metrics that immediately convey value and capability.

The option to embed external media: Incorporating the option to embed and play videos directly within the proposal elevates the presentation, allowing for a richer storytelling experience.

Multiple smart CTAs: The inclusion of various smart call-to-action (CTA) buttons facilitates the next steps in the decision-making process.

Marketing partnership proposal

This marketing proposal is designed with the dual aim of showcasing the agency's innovative approach to marketing while also providing potential partners with a clear, customizable pathway to achieving their goals.

Pricing packages slide: The proposal includes a detailed slide dedicated to pricing packages. This transparency allows potential partners to easily understand the investment required and the value provided at each level of engagement.

Option to embed clickable links: By embedding links to case studies, you can add real-world examples of success to provide potential partners with a deeper understanding of the agency's capabilities and achievements.

CRM integration: A standout feature of this proposal is its ability to integrate with your CRM and pull client data to personalize content at scale.

How to write a marketing proposal that gets clients to act

Crafting a marketing proposal that truly resonates with your potential clients is about presenting a vision that aligns with your client's goals and challenges, offering them a clear path to success.

To navigate this process, we've distilled it into 9 essential steps, each designed to build upon the last, ensuring your proposal hits all the right notes from start to finish.

Research your clients: Dive deep to understand who they are and what makes their business tick.

Identify client needs: Pinpoint exactly what your client is looking for based on direct conversations and your research.

Set clear objectives: Define what success looks like with achievable, impactful goals.

Design your strategy & tactics: Map out how you plan to meet these objectives with a comprehensive strategy and detailed tactics.

Outline expected outcomes & KPIs: Be clear about what results you're aiming for and how you'll measure success.

Establish a timeline: Provide a realistic timeline that outlines when each key milestone will be achieved.

Detail costs & terms: Lay out your pricing and the terms of your service in a transparent way.

Craft the marketing proposal: Bring everything together into a compelling narrative that sells your vision.

Leverage an interactive marketing proposal template: Use an interactive proposal creator to turn your deck into an engaging experience that drives results.

For a deeper dive into each of these steps, check out our detailed guide on how to create a marketing proposal .

How to design a marketing proposal

With the right design elements, your proposal can stand out in a crowded field, making a compelling case for why your services are the best fit for the client's needs. Here are some expert tips on how to achieve that.

1) Use scroll-based design

Scroll-based design leverages the natural action of scrolling to engage readers and guide them through your proposal in a narrative fashion.

This approach allows for storytelling, where each scroll reveals a new piece of information or a different aspect of your proposal.

To implement this effectively, structure your content in sections that logically flow from one to the next, using visuals and headings to break up text and maintain interest.

Here's an example of scroll-based design:

2) Ensure responsive design

In today's mobile-first world, your digital marketing proposal must look great and function flawlessly across all devices.

Responsive design automatically adjusts the layout and content to fit the screen size on which it's being viewed, ensuring a seamless experience for the reader.

Here's an example of a mobile-responsive deck:

3) Personalize the proposal

Personalization can significantly increase the relevance and impact of your proposal. By integrating with your CRM and utilizing dynamic variables, you can tailor each proposal to the specific client the same way you would an email newsletter .

Mention the client's name, reference past interactions, and highlight solutions tailored to their unique challenges and goals.

This approach shows that you're not just offering a one-size-fits-all solution but a bespoke strategy designed to meet their specific needs.

Here's how you can easily personalize your proposal with Storydoc:

4) Maintain consistent branding

Your proposal should be an extension of your brand, featuring consistent use of your logos, color scheme, and typography.

Use a proposal creator that can extract branding elements and logos from a website URL. This can help ensure that your proposal aligns with your online presence, reinforcing brand recognition and trust.

You can also treat it as an extension of personalization, using your client’s logo, colors, and fonts.

This level of personalization shows that you view the relationship as a true collaboration, potentially increasing their engagement and investment in the proposal.

Here's an example of a branded deck:

5) Add interactive elements

Interactive elements such as ROI calculators, embedded videos, clickable links, and expandable pricing tables engage the reader and provide a dynamic reading experience.

These features not only make your digital marketing proposal more engaging but also help convey complex information in an accessible and user-friendly manner.

For example, an interactive ROI calculator allows clients to input their own data and see potential returns, making the benefits of your service tangible.

Here's what an interactive deck looks like:

6) Include a clear pricing slide

Daniel Pink once said, "To sell well is to convince someone else to part with resources -- not to deprive that person, but to leave him better off in the end." This idea is at the heart of creating a marketing proposal that truly resonates.

Include a clear pricing slide that breaks down your costs, what's included in each package, and importantly, what isn't.

It's also important to articulate the value you bring to the table. Don't assume clients will automatically understand the amount of effort, creativity, and strategy that goes into their campaign.

Take the time to explain the process, the rationale behind your strategies, and how each element of your proposal is designed to achieve their goals.

Here's a great video explaining how to price your marketing services:

7) Design for conversion

Ultimately, your proposal should drive action. Including a clear and prominent ‘Accept’ button reduces friction and can significantly shorten the deal-closing time.

This call-to-action should be positioned in a strategic location within the proposal, ideally after you've presented your value proposition and just before the conclusion.

Make it as easy as possible for the client to say "yes" by streamlining the acceptance process.

Here's an example of a deck with an 'Accept' button:

Interactive marketing proposal templates

Crafting a marketing proposal from the ground up can be an overwhelming challenge, especially when the success of your pitch hinges on this one document. It's a task that requires marketing savvy, but also a flair for design.

Marketing proposal templates come pre-designed with interactive elements, such as clickable links, dynamic pricing tables, and an ‘Accept’ button, allowing you to focus on tailoring the content to your client's specific needs and objectives.

This streamlines the proposal creation process and ensures a high level of professionalism that might be hard to achieve when starting from a blank page.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

Found this post useful?

Subscribe to our monthly newsletter.

Get notified as more awesome content goes live.

(No spam, no ads, opt-out whenever)

You've just joined an elite group of people that make the top performing 1% of sales and marketing collateral.

Create your best marketing proposal to date.

Stop losing opportunities to ineffective presentations. Your new amazing deck is one click away!

4+ SAMPLE Market Research Proposal in PDF

Market research proposal, 4+ sample market research proposal, what is a market research proposal, different types of market research proposal, benefits of a market research proposal, basic components of a market research proposal , how to write a market research proposal, what are the different types of market research, what are the fundamental elements of a market research proposal, what are the basic methods of creating a research proposal, what are the general types of market research methodologies.

Market Research Proposal Template

Sample Market Research Proposal

Consumer Market Research Proposal

Market Research Proposal in PDF

Organic Market Research Proposal

1. brand research proposal, 2. campaign effectiveness research proposal, 3. competitive analysis research proposal, 4. consumer insights research proposal, 5. customer satisfaction research proposal, 1. promote exploration and investigation, 2. better customer insight, 3. lead positive changes , 4. data discovery and analysis, 5. allow forecast of market share, share this post on your network, file formats, word templates, google docs templates, excel templates, powerpoint templates, google sheets templates, google slides templates, pdf templates, publisher templates, psd templates, indesign templates, illustrator templates, pages templates, keynote templates, numbers templates, outlook templates, you may also like these articles, 25+ sample construction company proposal in ms word.

Navigating the intricate world of construction demands a seasoned company with a proven track record. Our comprehensive guide on the Construction Company Proposal is your blueprint to understanding the…

8+ SAMPLE Drama Proposal in PDF

Julia Child said: “Drama is very important in life: You have to come on with a bang. You never want to go out with a whimper. Everything can have…

browse by categories

• Questionnaire
• Description
• Reconciliation
• Certificate
• Spreadsheet

Information

• privacy policy
• Terms & Conditions

Marketing Proposal Template for Word, PDF

Download Free Template

Available for Word & PDF

Your download is available!

Click to download your document template in the format you need.

Your download is ready!

Download Marketing Proposal Template for Word & PDF or email it to yourself later.

Download Marketing Proposal Template for Word & PDF.

• Send to email

Plus, you've unlocked access to our full collection of 130 hand-built business templates!

Template Highlights

• Briefly describe your company and team, then summarize the marketing, branding, and/or advertising services you provide
• Give your potential client some background on the talented team you've put together, including any skills or qualifications that will be valuable on this project
• Sketch out the project, including its objectives, challenges, and target audience. Then explain how you'll meet the target goals and what your proposed outcome is
• Use the project schedule section to explain key project stages and deliverables
• Next, outline any related costs. This ensures the client won't be taken aback by the bill at the end
• Provide contact information so the client can easily get in touch with you
• Use the Appendix section to include any other information, such as case studies or testimonials
• Download it as a PDF or Word file
• Print it, email it, go to town with it.

Template Preview

Marketing Proposal Template

Whether you are pitching a branding, marketing, or advertising campaign, you need to create a proposal that explains how you will help your client promote and expand their business. You can adapt this template to suit just about any marketing project.

HubSpot Tip: Every proposal should be client-centered, so be sure to update this template to meet the specific needs of your customer.

Our Company and Team

Whether you are submitting this proposal to a long-time or brand new client, it is always a good idea to provide a brief introduction to your company and team. No more than a paragraph is needed. Include key information like when and by whom your marketing firm was founded, what your major strengths are, and any similar work that you have completed in the past.

Our Services

Provide a summary of the marketing, branding, and/or advertising work that your company does. Be broad. Include all of the kinds of services you offer, even ones that you might not be proposing to this client at this time. You can organize them in a bulleted list like the one below.

• Service 1

• Service 2

• Service 3

The Proposed Team

In this section, you should provide information on the relevant skills and experience of your proposed team members. Provide brief profiles of each of the staff who will work on this project, indicating their name, title, role on the project, special skills, relevant qualifications, and education. You can also mention successes on similar work in the past. Consider organizing this section with bullets, as shown below.

• Team Member 1, Title – Profile

• Team Member 2, Title – Profile

• Team Member 3, Title – Profile

HubSpot Tip: You can include professional headshots for each of your team members to personalize your proposal. Be sure that the look of the photographs is uniform across the team members and matches the overall design of the proposal.

Project Scope

Now that you have introduced your company and team, you should indicate your understanding of the client’s needs and the project you will conduct in order to meet their specific requirements.

Begin by giving an overview of the project. Items you might discuss include the situational analysis, challenges and issues, and the target market and customers. This section should set the stage to introduce your proposed solution.

Proposed Solution

Explain to the client the activities you will undertake in order to meet their needs. If possible, break the activities into phases. You should also indicate any deliverables that will be submitted to the client under each phase. Organize these items in a table like the one below.

Deliverables

• Activity 1 • Activity 2

• Deliverable 1

• Activity 3 • Activity 4 • Activity 5

• Deliverable 2 • Deliverable 3

• Activity 6

• Deliverable 4

In some cases, just a table may suffice, but you might also consider including additional narrative to explain your methods more fully.

Projected Outcome

In a paragraph or two, describe what your proposed solution will achieve for the client. Try to ensure that your outcomes are measurable. Provide a brief explanation of how you will evaluate success on this project.

HubSpot Tip: If there are key parts of the project that the client will be responsible for, be sure to indicate them in your proposal. Don’t surprise your client with requests for work once the project has started!

Project Schedule

After describing the steps in your project plan, you should align them to a timeline to show the customer how the project will unfold and when each step will occur. Including a schedule boosts your credibility and shows the client that you have a plan for executing the project on time. You can use a simple table, like the one that follows, to depict the project schedule.

Completion Date

HubSpot Tip: Be sure to set reasonable deadlines. It is much better to turn in a product early than to set an unreasonable deadline and be forced to make a late submission!

Your Investment

This section should outline the cost to the client of all of the necessary activities and items to complete this marketing project. Some of your costs might be billed with an hourly rate and others might be charged as a flat fee. Keeping with the same organization by Phase and Activity that you have used throughout the proposal, present all of the costs clearly in a format like the one below.

Activity/Item

Hourly Rate/Flat Fee

Estimated Hours/Quantity

HubSpot Tip: Accuracy is important! Consider reproducing this table in a spreadsheet program like Microsoft Word and doing the calculations there, then copying them into the template. Nothing looks more unprofessional than a math error in the middle of your proposal!

Make your contact information impossible to miss, in case the client has any questions as they review your proposal. Include multiple ways to get in touch with you quickly, for example, an email address and a phone number.

HubSpot Tip: Make getting in touch as easy as possible for the client. If you know your client’s preferred method of communication is email, then be sure to provide your email address and be ready to respond quickly. If they prefer to speak by phone, give them a number at which they can reach you anytime during the workweek.

Contract and Signatures

Explain the next steps required to approve the proposal. You most likely need your client’s signature, so include customized signature lines for everyone who needs to sign, like shown below.

________________________

[Name], [Role]

You should also include your company’s contract details indicating the specific terms and conditions for this project.

HubSpot Tip: Including signature lines directly in the document can speed up the approval process by limiting the number of documents that need to change hands.

Additional Materials

If you have additional information you would like to provide to the client, you can include it in an Appendix. Some examples might include case studies of past work, a portfolio of your branding or advertising work, or sample products that you have created for past clients.

HubSpot Tip: Past experience is the best indicator of future success! Including examples of your best past work at the end of your proposal provides evidence of your knowledge and capabilities.

Frequently Asked Questions

How do i write a marketing proposal, is this template free, can i edit this template, related tags:.

• Proposals, Estimates & Quotes

Related Business Templates

Standard operating procedures (sop).

Describe the how, what, and where of your organizational tasks to employees with this free SOP templ...

Gap Analysis

Conduct thorough assessments of your current state vs. goals with this free gap analysis template.

Root Cause Analysis

Use this free root cause analysis template to identify the source of business issues and create a pl...

Business Case

Make a case for an upcoming project or investment with the help of this free business case template.

Progress Report

Share your project progress with other team members, departments, or relevant parties with this free...

Action Plan

Use our free action plan template to help get your business or project goals off the ground.

Simplify order management with this easily customizable free online order form template.

Fishbone Diagram

Identify a problem's root causes efficiently with a fishbone diagram. This visualization template ca...

Process Map

Streamline your workflow, enhance efficiency, and foster continuous improvement in your organization...

Download the free 5 whys template to identify the root cause of business challenges and develop prac...

Succession Plan

Enhance your organization’s leadership continuity, improve workforce readiness, and ensure smooth tr...

Business One-Pager Template

Use this professional one-pager template to help capture the attention of stakeholders and potential...

Get this template for free!

We use essential cookies to make Venngage work. By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.

Manage Cookies

Cookies and similar technologies collect certain information about how you’re using our website. Some of them are essential, and without them you wouldn’t be able to use Venngage. But others are optional, and you get to choose whether we use them or not.

Strictly Necessary Cookies

These cookies are always on, as they’re essential for making Venngage work, and making it safe. Without these cookies, services you’ve asked for can’t be provided.

Show cookie providers

• Google Login

Functionality Cookies

These cookies help us provide enhanced functionality and personalisation, and remember your settings. They may be set by us or by third party providers.

Performance Cookies

These cookies help us analyze how many people are using Venngage, where they come from and how they're using it. If you opt out of these cookies, we can’t get feedback to make Venngage better for you and all our users.

• Google Analytics

Targeting Cookies

These cookies are set by our advertising partners to track your activity and show you relevant Venngage ads on other sites as you browse the internet.

• Google Tag Manager
• Infographics
• Daily Infographics
• Popular Templates
• Accessibility
• Graphic Design
• Graphs and Charts
• Data Visualization
• Human Resources
• Beginner Guides

Blog Business 5 Marketing Proposal Examples to Elevate your Business

5 Marketing Proposal Examples to Elevate your Business

Written by: Tobi Ojenike Aug 10, 2023

Marketing proposals have become an essential tool for success in today’s competitive business environment. As a business, there are various marketing proposal examples that you can look at, learn from and use to build yours.

Creating persuasive marketing proposals goes beyond a sales pitch. They show you understand the client’s goals and can deliver results.

But writing them can be tricky! You need to stand out, be relevant and stay professional. Trust me, I’ve been there – and my secret weapon? Venngage’s marketing proposal templates ! They take the guesswork out of the process, so you can focus on crafting a proposal that screams “we’re the perfect team for you!”

Click to jump ahead:

• A well thought out, well-designed marketing proposal should be

5 Marketing proposal examples

What should a marketing proposal include, what are the common mistakes to avoid in a marketing proposal, marketing proposal examples faqs, how to create a marketing proposal with venngage in 6 steps, a well thought out, well-designed marketing proposal should be:.

A carefully considered and well-designed project proposal explains your strategy, solutions and how they meet the client’s goals (basically, everything you need to win them over). A winning marketing proposal should be: 

• Comprehensive
• Data driven
• Clear and concise

Now that you have an understanding of what a marketing proposal is and what it should have, let us dive into the different examples of marketing proposals.

Want to write winning marketing proposals? See how it’s done in the examples below that are packed with creative tactics to land your next client.

1. Digital marketing proposal example

A digital marketing proposal is a strategic, in-depth document that lays out a thorough strategy to improve an organization’s online presence, engage its intended target market and spur commercial growth. 

Using methods such as search engine optimization (SEO), content marketing, social media management, pay-per-click (PPC) advertising, email campaigns and website user experience improvements, this kind of proposal serves as a  marketing road map  to demonstrate the marketer’s skills. It emphasizes quantifiable goals, financial allotment, a schedule and key performance indicators (KPIs) to assess the effectiveness of the suggested digital marketing campaign. 

For example, this proposal attempts to capture potential clients and forge fruitful collaborations by putting a strong emphasis on customized solutions. This marketing proposal example is great for small businesses.

Planning an offline marketing event instead? These event proposal templates might come in handy.

2. Social media campaign proposal example

A social media campaign proposal is a compelling document that is skillfully written and lays out a thorough strategy for utilizing social media platforms to accomplish particular marketing goals. 

A social media campaign proposal often includes strategies, content suggestions and advertising techniques. The proposal demonstrates the marketer’s talent for creating effective social media campaigns with an emphasis on raising brand awareness, increasing website traffic and encouraging meaningful interactions. 

This proposal intends to attract potential clients and win their support with data-driven insights and quantifiable KPIs. Here are some examples of a social media campaign proposal that you could use:

Pitching for your next brand management client? Craft winning proposals with our brand management proposal templates . They easily showcase your understanding, strategies and the impact you’ll deliver.

3. Website design proposal example

A website design proposal is a carefully produced document that outlines a detailed strategy for developing or redesigning a website in line with the client’s brand identity and corporate goals. 

This proposal demonstrates the web designer’s proficiency in technical implementation, visual design and user experience (UX) to produce a smooth and visually appealing online platform. It provides details on the project’s scope, schedule, deliverables and budget as well as insights into the design process and overall strategy.

Take a look at our carefully curated template as a creative compass:

A strong graphic design proposal highlights the value the designer brings to the client’s business while showcasing the designer’s expertise and creativity. You can also consider showcasing a portfolio of relevant past work and testimonials to build trust and confidence. Envision the stunning graphics you can create by taking a cue from this template:

5. Influencer marketing proposal example

An influencer marketing proposal is a document created by marketing agencies to pitch collaboration opportunities to brands or businesses. This proposal outlines the campaign’s goals, target market, proposed influencers, content suggestions and anticipated results.

The proposal aims to demonstrate the influencer’s suitability for promoting the brand’s products or services and outlines the terms of the partnership, such as compensation, timeline and key performance indicators (KPIs) to measure the campaign’s success. 

The goal of the influencer marketing proposal is to persuade potential customers of the efficiency of influencer collaborations in increasing brand visibility and fostering engagement with their target audience. 

With the help of our hand-picked collection of engaging influencer design proposal examples, you are off to a great start.

Ready to tackle more projects? Dive into our project proposal template library ! Find pre-built templates to jumpstart your next winning proposal.

Here’s a general outline of what a marketing proposal should include:

This is a brief of the main aspects of the plan. It highlights the information contained in the proposal and gives a quick look into some of the strategies, the complexities of the schedule, and the objectives that will indicate the project’s advancement. This summary provides your clients an understanding of what to expect from you and your team.

2. Objectives

The aims and objectives of the marketing campaign or project should be stated in clear terms. To show that you are aware of the client’s demands, align these goals with their company objectives. You should also understand that not clearly stating the objectives could lead to confusion and easily make tracking the progress of the project quite difficult.

3. Intended outcomes

Every effective marketing proposition is built around the idea of “intended outcomes.” These results are more than just objectives; they stand for the transformational changes that your client’s business will experience as a result of your proposed plans and activities. In this important section of the proposal, you should delve into the anticipated future and the advantages of your partnership for the development and success of your brand.

4. Define the target audience

Analyze the target audience of your intended clients to demonstrate your knowledge of this demographic. To show the applicability of your marketing strategy, include details on their demographics, behavior and preferences.

5. Market research

Here, you gather knowledge of consumer behavior, tastes, market trends, and the market environment. These findings are then used to generate marketing strategies and plans. Marketing research provides the data and insights needed to make informed decisions within your  marketing plan .

6. Approach

Describe a well-planned marketing strategy that combines online and offline approaches. Describe the thinking behind each tactic and how they complement one another to produce the intended outcomes.

7. Measurement and KPIs

Outline the key performance indicators (KPIs) that will be used to gauge the marketing campaign’s effectiveness. Display your plan for collecting data, analyzing it and using it to inform decisions.

8. Timeline and proposed budget

Give a thorough breakdown of the marketing campaign’s necessary budget as well as the estimated timetable for its completion. Building client trust through transparency in costs and delivery dates is beneficial.

9. Project team

This provides information on the qualifications and relevant experience of the marketing team or agency. It also highlights their strengths and weaknesses, previous achievements, their position in the company and the part they will play in the execution of the intended project.

10. Case studies and testimonials

Include pertinent references, case studies or illustrations of prior successful projects to highlight your experience and track record.

11. Terms and conditions

Invite the client to take the following steps, such as setting up a meeting or signing the agreement, by concluding the proposal with a clear call to action. Specify any terms, conditions or contractual arrangements related to the partnership.

An effective marketing proposal involves thorough planning and attention to detail. Here are some common mistakes to avoid in order to make sure your proposal stands out and stays clear of potential pitfalls:

Lack of individualization:  Using a generic or templated proposal without adjusting it to the client’s unique needs and objectives can come across as careless and disconnected. Personalize your proposal to show that you are aware of the client’s problems and how your proposed solutions will solve them.

Uncertainty in objectives:  Failure to establish precise, quantifiable objectives may cause uncertainty and a lack of concentration. Make sure your proposal contains clear objectives that the client can comprehend and assess.

Heavy focus on characteristics:  If you place too much attention on the characteristics of your services rather than the advantages and results for the client, your proposal may not be as appealing. Clients are interested in how your methods will address their issues and produce outcomes.

Ignoring the target audience : If you don’t clearly define how your tactics will appeal to the client’s target audience, your proposal’s relevance and impact will suffer.

Insufficient research:  Making recommendations without completing in-depth market research and data analysis can make your proposal seem unreliable. Based on sound research and insights, develop your strategies.

Uncertain time frame : Clients may be unsure of the project’s duration and scope if there isn’t a clear timeframe for the intended activities. The timetable and milestones should be clearly stated.

Neglecting proofreading:  is important since submitting a proposal that contains grammatical, typographical, or formatting issues tarnishes your professionalism and credibility. Always double-check your writing before submitting.

Can I use marketing proposal examples as-is for my own business?

While you can use marketing proposal examples as a reference and source of inspiration, it is essential to customize them to suit your specific business needs, goals, and target audience. A one-size-fits-all approach may not effectively address your unique requirements, so tailoring the proposal will ensure it aligns with your company’s objectives and maximizes its potential for success.

How long should a marketing proposal be?

The complexity of the project and the client’s particular requirements can affect the length of a marketing proposal. However, it’s typically advised to keep the proposal brief and concentrated. Without including any additional attachments or supporting documents, aim for a length of 5–10 pages.

How do I make my marketing proposal stand out?

Consider customizing your marketing proposal to the client’s particular requirements and objectives, and make it abundantly obvious how your marketing methods will alleviate the client’s problems and produce results. Use a  marketing proposal template  with charts, graphs and infographics to add visual appeal to the proposal and to demonstrate the knowledge and experience of your team in the field. Finally, present your proposal in a polished and visually appealing manner. Include case studies or testimonials from prior successful marketing efforts.

How do I format my marketing proposal?

Your marketing proposal should be presented in a polished, well-organized and visually appealing manner. To organize the material, think about utilizing headings and subheadings. Also, make sure to utilize a unified font and color design. Include visual components in the proposal, such as pictures, graphs and graphics to make it more interesting. 

Are marketing plans and marketing proposals the same?

In the context of marketing strategy, a marketing plan and a marketing proposal serve different functions. A marketing plan is a thorough internal strategy document that defines a company’s overall marketing strategy over a long period of time. A marketing proposal, on the other hand, is a client-focused document that gives a detailed plan and strategy for a specific project or campaign in order to secure a client’s business. As a business, you can  create a marketing plan  with strategies that will be covered more in depth in the business proposals that you make.

• Sign up or  log in to Venngage  to register and platform’s features and templates.
• Click on “Create a Design” and select “Proposal” as the design type. 
• Browse through the available proposal templates or use the search bar to find one that suits your needs.
• Replace placeholder text with your own content, such as company information, client details, and project objectives.
• Customize the color scheme, fonts, and images to match your brand’s identity and preferences.
• Enhance your proposal with visual elements such as images, icons, charts, graphs, and illustrations.
• Carefully review your marketing proposal for accuracy, clarity, and completeness.
• Once satisfied, download your proposal as a PDF, image file, or share it directly with your client using Venngage’s sharing options.

Discover popular designs

Infographic maker

Brochure maker

White paper online

Newsletter creator

Flyer maker

Timeline maker

Letterhead maker

Mind map maker

Ebook maker

• Privacy Policy

Home » How To Write A Research Proposal – Step-by-Step [Template]

How To Write A Research Proposal – Step-by-Step [Template]

Table of Contents

How To Write a Research Proposal

Writing a Research proposal involves several steps to ensure a well-structured and comprehensive document. Here is an explanation of each step:

1. Title and Abstract

• Choose a concise and descriptive title that reflects the essence of your research.
• Write an abstract summarizing your research question, objectives, methodology, and expected outcomes. It should provide a brief overview of your proposal.

2. Introduction:

• Provide an introduction to your research topic, highlighting its significance and relevance.
• Clearly state the research problem or question you aim to address.
• Discuss the background and context of the study, including previous research in the field.

3. Research Objectives

• Outline the specific objectives or aims of your research. These objectives should be clear, achievable, and aligned with the research problem.

4. Literature Review:

• Conduct a comprehensive review of relevant literature and studies related to your research topic.
• Summarize key findings, identify gaps, and highlight how your research will contribute to the existing knowledge.

5. Methodology:

• Describe the research design and methodology you plan to employ to address your research objectives.
• Explain the data collection methods, instruments, and analysis techniques you will use.
• Justify why the chosen methods are appropriate and suitable for your research.

6. Timeline:

• Create a timeline or schedule that outlines the major milestones and activities of your research project.
• Break down the research process into smaller tasks and estimate the time required for each task.

7. Resources:

• Identify the resources needed for your research, such as access to specific databases, equipment, or funding.
• Explain how you will acquire or utilize these resources to carry out your research effectively.

8. Ethical Considerations:

• Discuss any ethical issues that may arise during your research and explain how you plan to address them.
• If your research involves human subjects, explain how you will ensure their informed consent and privacy.

9. Expected Outcomes and Significance:

• Clearly state the expected outcomes or results of your research.
• Highlight the potential impact and significance of your research in advancing knowledge or addressing practical issues.

10. References:

• Provide a list of all the references cited in your proposal, following a consistent citation style (e.g., APA, MLA).

11. Appendices:

• Include any additional supporting materials, such as survey questionnaires, interview guides, or data analysis plans.

Research Proposal Format

The format of a research proposal may vary depending on the specific requirements of the institution or funding agency. However, the following is a commonly used format for a research proposal:

1. Title Page:

• Include the title of your research proposal, your name, your affiliation or institution, and the date.

2. Abstract:

• Provide a brief summary of your research proposal, highlighting the research problem, objectives, methodology, and expected outcomes.

3. Introduction:

• Introduce the research topic and provide background information.
• State the research problem or question you aim to address.
• Explain the significance and relevance of the research.
• Review relevant literature and studies related to your research topic.
• Summarize key findings and identify gaps in the existing knowledge.
• Explain how your research will contribute to filling those gaps.

5. Research Objectives:

• Clearly state the specific objectives or aims of your research.
• Ensure that the objectives are clear, focused, and aligned with the research problem.

6. Methodology:

• Describe the research design and methodology you plan to use.
• Explain the data collection methods, instruments, and analysis techniques.
• Justify why the chosen methods are appropriate for your research.

7. Timeline:

8. Resources:

• Explain how you will acquire or utilize these resources effectively.

9. Ethical Considerations:

• If applicable, explain how you will ensure informed consent and protect the privacy of research participants.

10. Expected Outcomes and Significance:

11. References:

12. Appendices:

Research Proposal Template

Here’s a template for a research proposal:

1. Introduction:

2. Literature Review:

3. Research Objectives:

4. Methodology:

5. Timeline:

6. Resources:

7. Ethical Considerations:

8. Expected Outcomes and Significance:

9. References:

10. Appendices:

Research Proposal Sample

Title: The Impact of Online Education on Student Learning Outcomes: A Comparative Study

1. Introduction

Online education has gained significant prominence in recent years, especially due to the COVID-19 pandemic. This research proposal aims to investigate the impact of online education on student learning outcomes by comparing them with traditional face-to-face instruction. The study will explore various aspects of online education, such as instructional methods, student engagement, and academic performance, to provide insights into the effectiveness of online learning.

2. Objectives

The main objectives of this research are as follows:

• To compare student learning outcomes between online and traditional face-to-face education.
• To examine the factors influencing student engagement in online learning environments.
• To assess the effectiveness of different instructional methods employed in online education.
• To identify challenges and opportunities associated with online education and suggest recommendations for improvement.

3. Methodology

3.1 Study Design

This research will utilize a mixed-methods approach to gather both quantitative and qualitative data. The study will include the following components:

3.2 Participants

The research will involve undergraduate students from two universities, one offering online education and the other providing face-to-face instruction. A total of 500 students (250 from each university) will be selected randomly to participate in the study.

3.3 Data Collection

The research will employ the following data collection methods:

• Quantitative: Pre- and post-assessments will be conducted to measure students’ learning outcomes. Data on student demographics and academic performance will also be collected from university records.
• Qualitative: Focus group discussions and individual interviews will be conducted with students to gather their perceptions and experiences regarding online education.

3.4 Data Analysis

Quantitative data will be analyzed using statistical software, employing descriptive statistics, t-tests, and regression analysis. Qualitative data will be transcribed, coded, and analyzed thematically to identify recurring patterns and themes.

4. Ethical Considerations

The study will adhere to ethical guidelines, ensuring the privacy and confidentiality of participants. Informed consent will be obtained, and participants will have the right to withdraw from the study at any time.

5. Significance and Expected Outcomes

This research will contribute to the existing literature by providing empirical evidence on the impact of online education on student learning outcomes. The findings will help educational institutions and policymakers make informed decisions about incorporating online learning methods and improving the quality of online education. Moreover, the study will identify potential challenges and opportunities related to online education and offer recommendations for enhancing student engagement and overall learning outcomes.

6. Timeline

The proposed research will be conducted over a period of 12 months, including data collection, analysis, and report writing.

The estimated budget for this research includes expenses related to data collection, software licenses, participant compensation, and research assistance. A detailed budget breakdown will be provided in the final research plan.

8. Conclusion

This research proposal aims to investigate the impact of online education on student learning outcomes through a comparative study with traditional face-to-face instruction. By exploring various dimensions of online education, this research will provide valuable insights into the effectiveness and challenges associated with online learning. The findings will contribute to the ongoing discourse on educational practices and help shape future strategies for maximizing student learning outcomes in online education settings.

About the author

Muhammad Hassan

Researcher, Academic Writer, Web developer

You may also like

How To Write A Proposal – Step By Step Guide...

Grant Proposal – Example, Template and Guide

How To Write A Business Proposal – Step-by-Step...

Business Proposal – Templates, Examples and Guide

Proposal – Types, Examples, and Writing Guide

How to choose an Appropriate Method for Research?