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iPhone 13 and 13 Pro: Everything you need to know

The iPhone 13 series is now available. Like the iPhone 12, it comes in four sizes: iPhone 13 mini, iPhone 13, iPhone 13 Pro, and iPhone 13 Pro Max. They’re quite similar to the iPhone 12 line in overall design, but there are quite a few changes that make the iPhone 13 a substantial upgrade. Here are all the most important things you need to know about the iPhone 13 lineup.

iPhone 13: How do the models compare?

Let’s start with some top-line specs. Here’s how the two regular iPhone 13 models stack up:

These are the two Pro models compared:

We’ve also looked at the two lines and explained the differences between them in greater depth . It basically boils down to display, camera, and craftsmanship, but there are other subtle enhancements on the Pro models.

iPhone 13: Which model should you buy?

Want an in-depth examination of the iPhone 13 quality, including benchmark charts and battery life tests? Look no further than our reviews of the iPhone 13 and iPhone 13 mini , and the iPhone 13 Pro and iPhone 13 Pro Max . This is the best way to decide which model is right for you.

iPhone 13 Pro

iPhone 13 Pro Max

iPhone 13: What are the new features?

While the iPhone 13 may look a lot like the iPhone 12, there are a bunch of new features that improve the most important parts of the phone, namely the camera, display, and processor.

Design and colors

The iPhone 13 has the same overall size and shape as the iPhone 12, but they’re slightly thicker. Also, the camera array has been slightly changed and the non-Pro models and is much larger on the 13 Pro and 13 Pro Max. All models feature a smaller notch as well. As with the iPhone 12, Apple has different colors for the two models.

The iPhone 13 and iPhone 13 mini now have the larger wide camera sensor found in last year’s iPhone 12 Pro Max. That means a 1.7-micron pixel sensor that captures 47 percent more light, for better low-light performance. The ultra-wide camera has similar specs to last year’s model, but Apple says it is new as well. Of course, the A15 Bionic means better image processing.

To that end, Apple is introducing a new Cinematic Mode for shooting video. It shoots in Dolby HDR and allows for a slick new automatic (or manual) rack focus mode that lets you change focus even after shooting. A new Photographic Styles feature lets you choose and customize one of four different styles that will get applied during the image processing pipeline, rather than a post-processing filter.

The iPhone 13 Pro and Pro Max have even more improvements. The new telephoto camera has a 3x zoom (77mm) and now supports Night Mode. The UltraWide camera has an f/1.8 aperture and autofocus, which Apple says improves low light performance by 92 percent. The standard 12MP wide camera is even bigger with 1.9-micron pixels and an f/1.5 aperture, which combine to a 2.2x improvement in low light, according to Apple. The new lens array focuses as close as 2cm, which allows for greatly improved macro photography.

With iOS 15.1 , Apple introduced ProRes recording to the iPhone 13 Pro, enabled by new hardware-accelerated encoding in the A15 Bionic. You’ll be able to capture ProRes video up to 4K at 30fps.

The regular iPhone 13 and iPhone 13 mini have a new OLED display that matches the performance of the iPhone 12 Pro from last year. The brightness goes up to 800 nits (up from 625 in the iPhone 12) and with HDR content, up to 1200 nits (the same as before). Apple says the improved power utilization of these new displays means they can hold peak brightness longer.

In the iPhone 13 Pro and Pro Max, the standard display brightness goes up to a maximum of 1000 nits (up from 800 in the iPhone 12 Pro). The iPhone 13 Pro models also now support ProMotion like the iPad Pro, with variable refresh rates from 10Hz to 120Hz.

iPhone 13 mini

Apple says the A15 is the fastest processor ever in a smartphone but doesn’t directly divulge performance metrics. It still has a 6-core CPU, with two high-performance cores and four high-efficiency cores, which Apple says are up to 50 percent faster than the fastest competing smartphone processor. The 5-core GPU is, Apple says, up to 30 percent faster than any competing smartphone chip. Note that the iPhone 13 and iPhone 13 mini only have a 4-core GPU, so graphics performance will be a bit better in the Pro models.

In our tests, we found the A15 offers around 8-10% better performance than the A14 in single-core CPU tasks, and around 15-20% better performance in multi-core CPU tasks.

The GPU is where things get really interesting. In the iPhone 13 and iPhone 13 mini, the A15 still has a four-core GPU. In the iPhone 13 Pro and Pro Max, however, it’s got a fifth core. That 25 percent increase in GPU cores makes it around 20-30 percent faster than the iPhone 13, and 40-50 percent faster than the iPhone 12 when it comes to 3D graphics and GPU compute tasks.

Put another way: The A15 with a four-core GPU delivers performance around 10-15 percent higher than the four-core GPU in the A14, and the A15 with a fifth core is 20-30 percent faster than that.

There’s still a 16-core Neural Engine, but it now performs up to 15.8 trillion operations per second, while the Neural Engine in the A14 could do 11 trillion.

Apple put larger batteries in all the iPhone 13 models, relative to their iPhone 12 counterparts. The batteries have a capacity around 10-15% greater (depending on model), and are accompanied by a host of other improvements like more power-efficient displays and networking components. And ProMotion’s ability to use a lower refresh rate is a big benefit to the Pro models.

The result is incredibly good battery life, often hours longer than the comparable iPhone 12 model. If you’re coming from an older iPhone, you’ll be shocked to see that Apple has essentially doubled battery life in the last three years.

With the iPhone 13, every model now starts at 128GB with options for 256GB and 512GB.

This is double the storage on non-Pro models, compared to last year. On the Pro models, the only change is the addition of a 1TB option.

iPhone 13: What are the prices?

The iPhone 13 and 13 Pro cost the same as the iPhone 12 and 12 Pro. Here are the prices for the unlocked models. Apple charges $30 less for the non-Pro models if you activate through a carrier.

iPhone 13 mini: $729 (128GB)/ $829 (256GB)/ $1,029 (512GB)

Phone 13 mini: $829 (128GB)/ $929 (256GB)/ $1,129 (512GB)

iPhone 13 Pro: $999 (128GB)/ $1,099 (256GB)/ $1,299 (512GB)/$1,499 (1TB)

iPhone 13 Pro Max: $1,099 (128GB)/ $1,199 (256GB)/ $1,399 (512GB)/$1,599 (1TB)

iPhone 13 Pro: Do iPhone 12 cases fit?

Because the phone is slightly thicker and the camera array is a little bigger, older iPhone 12 cases won’t fit quite right on the iPhone 13. We’re still testing cases as they come in, but we’ve already compiled a list of our favorite cases for the iPhone 13 .

RECAP: Apple unveils the iPhone 13, a new iPad, and a new Apple Watch

• Apple just unveiled new versions of many of its biggest products, including the iPhone 13.
• New versions of the iPad, iPad Mini, and Apple Watch also debuted.
• With the exception of the Watch Series 7, all the new products will ship this month.

Rather than beginning with the iPhone, Apple CEO Tim Cook started the presentation with the debut of the latest iPad: The new iPad starts at $329 and is expected to ship to customers starting next week.

The first new product Apple debuted on Tuesday was an update to its long-running tablet, the iPad. 

The latest version of the iPad comes with a more powerful chip, the "A13 Bionic," boasting 20% stronger performance, and an upgraded 12 megapixel ultrawide camera. It's also getting a storage boost, with the base model coming with 64 GB.

Apple's latest iPad starts at $329, comes in two colors ("space gray" and silver), and it's expected to start shipping to customers next week. It's available for pre-order on Tuesday, Apple said.

Apple also updated its smaller iPad, the iPad Mini. The fifth generation iPad Mini starts at $499, comes with 5G connectivity, and has a more powerful chip and camera.

It's not just the traditional iPad getting an update: Apple rolled right from the big iPad update to an update for the iPad Mini. 

In the 2.5 years since Apple last updated the iPad Mini, Apple focused on improving the chip at the heart of the tablet, adding 5G connectivity, and producing the device in more colors (space grey, pink, purple, and starlight).

In a nod to its bigger brother, the iPad Mini now has a USB-C port which is used both for charging and for connecting to various accessories, and it matches the overall design of the standard iPad.

The product updates kept coming: The latest version of Apple's Watch is known as Apple Watch Series 7 and it's the biggest version of the watch Apple's ever made.

The latest version of the Apple Watch is the Series 7, and it starts at $399.

The new Series 7 has a larger and tougher display than ever before, Apple said. It comes in five new colors, and employs Apple's "Retina" display technology. 

It's otherwise not a massive update over previous models, but the benefit of the new Apple Watch models dropping is that older models are likely to drop in price. Apple didn't put a specific launch date on the new Apple Watch models, and only committed to a "fall" launch window.

After nearly 40 minutes of presentation, Apple finally gave in and debuted the product update everyone was waiting for: The iPhone 13!

Apple's new smartphone is the iPhone 13, embracing the notoriously unlucky number for the latest version of its wildly popular device.

Like the other new Apple products announced on Tuesday, the iPhone 13 comes in an array of colors (pink, blue, "midnight starlight," and Product RED). It's got a new chip at its heart (the A15 Bionic) that makes it Apple's most powerful iPhone yet, and the base storage has been increased to 128 GB (a new 512 GB model is also being added at the high end).

Despite a tease from Apple-produced "Ted Lasso," the latest iPhone isn't ditching the notch at the top of the screen. It looks nearly identical to last year's iPhone in design.

There isn't just one new iPhone model: the iPhone 13 also comes in a smaller form factor, with the iPhone 13 Mini. The smaller form factor matches the larger iPhone in power, but in a smaller size.

The new iPhone 13 starts at $699, Apple said, and pre-orders open on Friday, September 17. The first units will arrive with customers on September 24, Apple said.

Apple wasn't done with the iPhone 13: The iPhone 13 Pro and Pro Max, its highest-end models of the iPhone, were also unveiled.

As the name suggests, the iPhone 13 Pro and Pro Max are the more powerful, higher tech versions of the standard iPhone 13.

The big updates to the Pro models over the standard models are a Super Retina XDR display with a 120 Hz refresh rate and more powerful cameras, and it comes in two large sizes at 6.1 (Pro) and 6.7 inches (Pro Max). 

Like last year, the Pro starts at $999 and the Pro Max starts at $1099. All models of iPhone 13 are available for pre-order starting this Friday, September 17, and will begin arriving with buyers on September 24.

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Lauren Goode

Watch Apple’s iPhone 13 Launch Event Right Here

The pandemic’s time elasticity vortex may have you constantly wondering what day it is , but there’s at least one certainty in gadget land each fall: Apple will launch a new iPhone . Apple is hosting its annual fall hardware event this morning, and, as usual, the entire tech industry (and anyone who’s been thinking it’s time to buy a new iPhone) will be watching—online—to get a sense of how Apple is both responding to and advancing trends in consumer tech.

We know one thing for sure heading into the media event: There will be a new iPhone in at least two variations. (TBD on whether it will be called “iPhone 13”—maybe Apple will realize that the numeral naming convention is starting to get a bit ridiculous.) An early report from Bloomberg’s Mark Gurman suggests that some of the biggest enhancements to the new iPhone will be camera features, including a higher-quality video format, a bokeh effect for video capture, and “smarter” filters. Unsurprisingly, the new iPhones will also be powered by Apple’s newest custom chip, and they will finally catch up to Samsung’s flagship phones in terms of screen refresh rate. And an investors’ note from Wedbush Securities’ Dan Ives has suggested that the high-end “Pro” model of the new iPhone might have a whopping 1-terabyte storage option.

Other rumor roundups have pointed to a redesigned iPad mini, as well as new AirPods, as part of the fall hardware launch. The invitation to the virtual event included a reference to “California streaming” and contained an image that suggested augmented reality might be a part of the event. (There was even an AR easter egg hidden in the invite.)

Some of the more significant news might be around what’s not immediately available for preorder this week: the Apple Watch . The Apple Watch Series 7 will reportedly be delayed due to production issues, though some reports have also indicated that the hurdles may be cleared in time for today's event. A production delay on a well-established product suggests that the Series 7 watch, whenever it launches, might include a significant design change or the inclusion of new features that go beyond run-of-the-mill activity tracking. But it also shows that Apple is not immune to the manufacturing troubles or supply constraints affecting the rest of the consumer tech industry.

Apple’s fall hardware event is also happening at a time of reckoning for the company. It has weathered the pandemic remarkably well so far, as have many tech companies, with consumers clamoring for the smartphones, tablets, laptops, and web services that enable remote working, learning, exercising, unwinding, and connecting. But Apple’s sheer bigness and influence in our lives has also come into sharper focus this year, with the Epic trial , the company’s presence in China , its controversial decision (and then walk-back ) to scan iCloud photos, and even unrest within its US workforce. An iPhone launch is no longer just an iPhone launch. Then again, for a certain set of consumers who are just wondering if they should get a new iPhone … it’s an iPhone launch.

Apple's presentation will start at 1 pm Eastern, 10 am Pacific, on Tuesday, September 14 . You can stream it in the player above. You can also view the stream on Apple’s website or on the company’s YouTube channel .

You can also watch it in the Apple TV app. Now that Apple has its own streaming service, it also has a dedicated video app on mobile devices, Apple TV boxes, Roku boxes, and in some smart TVs. You can open that app and find the option to stream today's event whether or not you subscribe to the monthly Apple TV+ streaming service.

We'd recommend launching the stream on your television using either your YouTube app or the Apple TV app; virtual events still aren’t quite as exciting as attending in-person ones, but watching it on a larger screen at least makes it feel like an event. Besides, if you watch it on your television, that frees up your laptop for tweeting snarkily into the Apple enthusiast Twitterverse (soon, no doubt, to become the “metaverse”).

Expect Apple's presentation to last anywhere from 60 minutes to two hours. And, of course, once the event ends, come back to WIRED.com. We’ll be rounding up the most significant news and offering our analysis of the event.

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iPhone 13, iPad Mini and all the details of Apple's big announcements last week

Four new iPhones, the Apple Watch 7, new iPads and more were unveiled at Apple's event earlier this week. Here's everything in one place.

Update, Sept. 21: CNET reviewed the  iPhone 13, Mini , Pro and Pro Max . Original story follows.

Apple's iPhone 13 event has been put to bed, and in it we got the expected iPhone 13 announcement, as well as a refreshed 10.2-inch iPad, a big upgrade for the iPad Mini and a new Apple Watch Series 7. There were a few small announcements, too. We saw some upcoming show previews for Apple TV Plus, including the new season of The Morning Show and fresh titles like Foundation, and a comedy series, The Problem With Jon Stewart. (Stewart joked they may need to add a comma to that title.) 

We also got an announcement date for the release of the new mobile operating systems, iOS 15 and iPadOS 15: Sept. 20 . Get ready to download and install them on your iPhone and iPad .

iPhone 13, Mini, Pro and Pro Max

Apple showed off a complete new line of iPhones. They all get updated to a new A15 Bionic chip, a six-core CPU with two high-performance cores, four high-efficiency cores and a quad-core GPU. 

The iPhone 13 Pro has wide-angle, ultrawide and telephoto cameras.

All the back cameras have been significantly upgraded with wider apertures and new video features. The buzziest is Cinematic mode, which will allow phones to have professional-level "rack focus" where you can slide between focus subjects gracefully in a video. You can also choose where to focus by tapping on the screen, or even holding down to lock focus on a subject.

• iPhone 13 brings a new design and stylish colors. Here's what to know
• iPhone 13: Apple adds larger battery, more storage, cinematic video mode
• iPhone 13 Pro cameras: Why this pro photographer is excited
• iPhone 13 cameras stand out with macro photography, cinematic video
• iPhone 13 price and preorder: How and when to buy Apple's new phones
• iPhone 13 Pro and Pro Max: 120Hz display, 3 new cameras and all the goodies
• iPhone 13's starting storage is finally one we can recommend
• iPhone 13 release date: All models will be available on Sept. 24
• Apple's iPhone 13 Mini promises to be small but mighty
• iPhone 13 Pro finally gets 1TB of storage for $1,499, 1TB Pro Max for $1,599
• Here's which iPhones are getting lower prices, and which Apple will stop selling
• iPhone 13 battery life: Your phone charge will last hours longer, Apple says
• Apple touts iPhone 13's privacy features, but doesn't address spyware worries
• iPhone 13 Pro gets Super Retina XDR display with ProMotion
• iPhone gets 3x optical zoom for the first time
• iPhone 13 will support 5G in 60 countries, work on over 200 carriers this year
• Apple's iPad Mini sees a big upgrade: Support for USB-C charging
• Apple's A15 Bionic chip powers iPhone 13 with 15 billion transistors

The  iPhone 13 Pro camera now has a macro lens , able to shoot a subject from less than an inch away. Apple says it's also made improvements to the software that recognizes people's skin tones, and you can now apply tone and warmth filters that the camera will remember.

Apple says that despite the faster chip, 5G, better cameras and other features, the iPhone 13 has longer battery life than its predecessor. One way it does this is by shifting to LTE "when 5G speeds aren't needed."

The iPhone 13 Pro's camera lenses exploded.

Apple is also getting its device to rely on the internet less. Many Siri requests for example will stay on the device, a first in the 10 years since the voice assistant was first introduced.

The iPhone 13 Pro has a bigger battery, a new Super Retina XDR display with 1,000 nits of peak outdoor brightness, 25% higher than last year. And it can change frame rate on the fly, increasing frame rate to 120Hz when you need to match games and some video, but ramping it down to 10Hz when you don't. 

Prices remain the same as the last generation. The iPhone 13 starts at $799 (£779, AU$1,349). The iPhone 13 Mini starts with double the capacity, 128GB, at $699 (£679, AU$1,199). You can also get a 512GB version now, which used to only be available on the Pro models. The iPhone 13 Pro will keep its $999 (£949, AU$1,699) starting price and the iPhone 13 Pro Max will start at $1,099 (£1,049, AU$1,849). Preorders open this Friday, Sept. 17, and the phone will appear in stores on Sept. 24.

Apple Watch Series 7

The new watch has a larger display, with 20% more screen area than the Series 6 and 50% more than Series 3. But the dimensions of the watch have barely changed, Apple says. And it has "softer, more rounded corners" with a "wraparound" feel on the sides.

Apple says it redesigned buttons in the software to make them easier to tap as well, and it can fit 50% more text on screen than last year's watch.

• Apple WatchOS 8 is best for bikers, can detect falls
• Apple Watch 7's fall release may be affected by component shortages
• Apple Fitness Plus now lets you work out with up to 32 friends
• Apple Watch Series 7 gets larger display

The newest Apple Watches now have a "crack-resistant front crystal," with a "more robust geometry" and IP6X certification for additional dust resistance over the earlier model.

It has a bunch of new colors, bands and even a new charger that's faster. Like the iPad, Apple says it's 100% recycled aluminum.

The Apple Watch Series 7 will be $399, with international prices yet to be announced. It's not coming until later this fall, though. Apple will also keep selling the Apple Watch Series 3 for $199 and last year's Apple Watch SE for $279. 

Since launching last year, Apple's focused its $10 per month Fitness Plus service on getting you to sweat. But this year, it's adding a meditation option, which will include all sorts of different calmness, kindness and gratitude meditations. Just like Apple's other classes, it'll be updated weekly on your phone and watch.

Apple's always had hidden features to compete with friends in its motion and activity app, and now the company's adding group workouts too. In this case, you can start a workout with (or against) your friends from an iMessage chat conversation. Apple says up to 32 people can participate and you'll even know when friends are ahead of you in a bike class, for example.

The new iPad Mini.

iPad and iPad Mini

The new 10.2-inch iPad incorporates the A13 Bionic chip, Apple says, which is 20% faster than the A12 "in every aspect of the chip from the CPU and GPU to the neural engine." (The iPhone 13 has the new A15 Bionic chip .) It has a larger display, with 20% more screen area than the Series 6 and 50% more than Series 3. The dimensions of the watch have barely changed, Apple says. And it has "softer, more rounded corners" with a "wraparound" feel on the sides. 

But the Mini is the bigger upgrade. 

• Apple 10.2-inch iPad updated with A13 chip, 64GB storage, 12-megapixel front camera, starts at $329
• Apple's new, redesigned iPad Mini will have a 5G option starting at $649
• Apple unveils redesigned iPad Mini with 8.3-inch display and 5G connectivity

It ditches the home button, and has thinner screen bezels to fit the larger 8.3-inch True Tone screen, which has an antireflective coating and a brightness of 500 nits. It also comes in an array of colors, including purple, pink, "starlight" (a light gray) and space gray.

It also has Touch ID built into the power button, just like last year's iPad Air.

Apple says that the iPad Mini upgrade means that all the company's iPads are now made from 100% recycled aluminum, as well as 100% recycled tin (for the solder). Apple says it uses 100% recycled rare earth elements in the enclosure magnets (though not everywhere).

Apple's iPads have always been portrait-oriented devices. The front-facing camera's always been at the top of the device when held vertically, and its speakers have always been at the bottom. With the iPad Mini, Apple's moved the selfie camera to the top of the landscape orientation, and added stereo speakers meant to be heard in landscape as well. 

The new iPad Mini's colors.

Last year, Apple introduced faster 5G wireless to the iPhone. This year, it's adding the technology to all its iPads, starting with the iPad Pro in April. Now, the iPad Mini gets 5G, which Apple said can pull down 3.5 gigabits of data per second. It also gets a USB-C port like its iPad Pro big brothers.

The iPad starts at $329 (£319, AU$499) and the iPad Mini starts at $499 (£479, AU$749).

Our liveblog archive follows.

And that's it

11:31 a.m. PT

Apple closes with another tour through California landmarks. Like in its previous videos, it includes production health and safety info, including daily health screenings, face coverings "worn by everyone."

So when can you get it?

11:18 a.m. PT

The iPhone 13 Pro will keep its $999 starting price, and the iPhone 13 Pro Max will start at $1,099.

Preorders start Sept. 17 and ship Sept. 24.

• iPhone 13's buzziest new feature could be ProRes. Here's why it's such a big deal
• iPhone 13 and iPhone 13 Mini will offer longer battery life
• Apple Fitness Plus is coming to 15 new countries with new types of workouts
• iPhone 13 preorder: How and when to buy Apple's new phones

 iPhone 13 Pro as a video camera

11:12 a.m. PT

Apple pushed hard on the idea of using the iPhone 13 Pro as a professional-level video camera. It hired Oscar-winning film director Kathryn Bigelow to try it out, showing how well it handles low-light imagery. 

iPhone 13 Pro camera upgrades

11:09 a.m. PT

Apple's updates for its wide and ultrawide allow for better low light performance, Apple says, and can also do macro photography -- shooting a subject as close as 2 centimeters away. 

Apple says it's also made improvements to the software that recognizes people's skin tones, and you can now apply tone and warmth filters that the camera will remember.

iPhone 13 Pro and Pro Max

11:05 a.m. PT

Apple says it's the "most pro design," which is probably the most Apple thing I've heard the company say in a while. 

It comes in four colors: silver, graphite, gold and "sierra blue."

The iPhone 13 Pro has a bigger battery, Apple added. And it includes a better GPU than the iPhone 13.

Apple said it's announcing a new "Super Retina XDR display" which has 1000 nits of peak outdoor brightness, 25% higher than last year. And it can change frame rate on the fly, increasing frame rate to 120Hz when you need, but ramping it down when you don't. In its demo, Apple showed it going down to 10Hz.

• The iPhone 13 and iPhone 13 Mini will have a longer battery life
• Apple touts iPhone 13's privacy features, including Siri on-device speech recognition

Better battery life

10:58 a.m. PT

Apple says that despite the faster chip, 5G, better cameras and other features, the iPhone 13 has longer battery life than its predecessor. One way it does this is by shifting to LTE "when 5G speeds aren't needed," Apple said. And the company's A15 Bionic chip is more efficient, Apple said.

Apple said it's keeping prices the same this year. iPhone 13 Mini starts at $699, with double the starting capacity to 128GB. (You can also get a 512GB version now, which used to only be available on the Pro models.)

A new automatic focus

10:52 a.m. PT

Apple said Cinematic Mode follows where the subject of a video looks, changing focus when they look away, and again when they look back.

Apple said you can also choose where to focus by tapping on the screen, or even holding down to lock focus on a subject. It's all shot in Dolby Vision HDR, Apple says, which is fancy talk for high end video formats.

Camera upgrades and Cinematic Mode

10:50 a.m. PT

Apple says its back cameras have gotten serious upgrades with the iPhone 13. The 12 megapixel camera can take in 47% more light, Apple says, with an F1.6 aperture. 

The ultrawide camera has an F 2.4 aperture.

When it comes to video, Apple says it's adding "cinematic mode," which will allow phones to have professional-level "rack focus" where you can slide between focus subjects gracefully in a video. Apple of course created a demo "movie" to show it off. 

iPhones get new A15 Bionic chip

10:45 a.m. PT

"Frankly, the competition is still playing catchup to our chips," Apple says. This year, the iPhone 13 gets A15 Bionic. 

It has a 6-core CPU, with 2 high-performance cores and 4 high-efficiency cores. Apple says it's up to 50% faster than the leading competition. It also has a 4-core GPU, Apple says. It has 30% faster graphics than the competition.

iPhone 13 is here

10:40 a.m. PT

The new device has two rear lenses, arranged diagonally. It also comes in pink now, along with blue, "midnight," "starlight," and product red.

The antennas are made with recycled plastic water bottles, Apple says. And they have a sensor notch that's 20% smaller.

• iPhone 13: Apple announces its latest phone during an epic virtual event

Apple Fitness Plus gets into group workouts

10:36 a.m. PT

Apple's always had hidden features to compete with friends in its motion and activity app, and now Apple's adding group workouts too. In this case, you can start a workout with (or against) your friends from an iMessage chat conversation. 

Apple says up to 32 people can participate and you'll even know when friends are ahead of you in a bike class, for example.

Apple Fitness Plus adds meditation

10:35 a.m. PT

Apple Watch gets more durable

10:30 a.m. PT

Apple said its newest Apple Watches now have a "crack resistant front crystal," with a "more robust geometry."

It also has IP6X certification, which means it's duster resistant.

Of course, it has a bunch of new colors, bands and even a new charger that's faster.

Like the iPad, Apple says it's 100% recycled aluminum.

The Apple Watch Series 7 will be $399. Apple will also keep selling the Apple Watch Series 3 for $199, last year's Apple Watch SE for $279.

It's not coming until later this fall, though.

• Apple Watch Series 7: a whole new design
• Apple Watch 7 launches a full keyboard

Apple Watch Series 7 is real

10:27 a.m. PT

It has a larger display, with 20% more screen area than the Series 6 and 50% more than Series 3.

The dimensions of the watch have barely changed, Apple says. And it has "softer, more rounded corners" with a "wraparound" feel on the sides.

100% Recycled Aluminum

10:23 a.m. PT

Apple said the iPad Mini upgrade means that all the company's iPads are now made from 100% recycled aluminum, as well as 100% recycled tin (for the solder). Apple says it uses 100% recycled rare earth elements in the enclosure magnets (not everywhere). 

Apple finds landscape

10:19 a.m. PT

Apple's iPads have always been portrait-oriented devices. The front-facing camera's always been at the top of the portrait-oriented device. And its speakers have always been at the bottom. 

With the iPad Mini, Apple's moved the selfie camera to the top of the landscape orientation, and adding stereo speakers meant to be heard in landscape as well. 

It'll start at $499, more expensive than the $399 starting price for the previous generation

iPad Mini gets USB-C, 5G

10:18 a.m. PT

Last year, Apple introduced 5G superfast wireless to the iPhone. This year, it's adding the technology to its iPads. First, with the iPad Mini, which Apple said can pull down 3.5 gigabits per second. It also gets USB like its iPad Pro big brothers.

• Apple unveils redesigned iPad Mini
• USB-C comes to iPad Mini

iPad Mini gets a big upgrade

10:14 a.m. PT

Tim Cook announced the new iPad Mini, which ditches the home button, and has thinner borders. It also comes in an array of colors: purple, pink, "starlight" and space gray.

Apple says it's 8.3 inches, and offers true tone, anti reflective coating, and 500 nits of brightness.

The new iPad Mini has a 40% jump in CPU performance, and 80% "leap" in GPU, Apple says.

Apple iPad gets refreshed for 2021 with an A13 chip, 12-megapixel camera, True Tone display

iPad updates

10:09 a.m. PT

Cook starts by talking about how strong the iPad business has been growing, up 40% in the past year. 

"Today, it gets even better," he says.

The new iPad will include the A13 bionic chip, Apple says, which is 20% faster "in every aspect of the chip from the CPU and GPU to the neural engine."

Apple's Melody Kuna, a senior manager of iPad product design, says it's up to 3x faster than the best selling Chromebook and up to 6x faster than the best selling Android tablet. 

It'll also include a better rear and front camera, she said.

Apple TV Plus

10:07 a.m. PT

Apple started by discussing his company's $5 per month video service, Apple TV Plus, showing off a bunch of previews for hit shows like Ted Lasso and The Morning Show, as well as upcoming titles like Foundation, and a comedy series, The Problem With Jon Stewart. (Stewart joked they may need to add a comma to that title.)

Love, California

10:04 a.m. PT

Tim Cook starts Apple's event with a video montage of all the things he says Apple loves about California. All its landmarks, singing people, it's definitely a fun place to start.

"California has always been a place for people with big ambitions and big dreams, a place where people are fueled with optimism to make things better, to make things that can change the world. It is such an important part of who we are at Apple, and inspires us in everything we create and do. We're proud to call California our home."

No more pop and rock

9:57 a.m. PT

Apple used to have a playlist prepared for its events with hit songs from hit groups like Coldplay all the way to little-known musicians who'd suddenly find fame in background of Apple ads and events. But ever since Apple started streaming its events amid the pandemic, it's switched to more artsy -- what I'll call corporate classical and pop music. 

For what it's worth, I checked on Apple-owned Shazam to see if maybe this was an artist I'd never heard of. Nope -- Shazam hasn't heard it either. At least it's kinda catchy.

Our show has started

9:50 a.m. PT

Apple's event is nearly ready to begin, and CNET's live pre-show is running now at the top of this page. You can watch live as we discuss all the rumors and expected products. Also, get some insight into the minds of our great reviewers.

Spyware scare

9:17 a.m. PT

While we're all waiting to see what Apple releases, make sure you take this moment to update your iPhones, iPads and other Apple devices . Like, now. Go. I'll wait.

Apple put out a surprise update Monday that closes a security hole in a reported "zero-click" hack . This attack, which is tied to the Pegasus spyware reportedly used to spy on dissidents, world leaders and journalists, can be delivered through a text message. Supposedly, you can't do anything to stop when it arrives -- the hack goes into effect as soon as your phone receives the message. Apple's update closes that hole.

By the way, you can find out if you've been hacked using a free tool available online .

Will there be enough?

It used to be that when new iPhones came out, people lined up around the block outside Apple Stores to be among the first to get their hands on the device. It would then typically be promptly sold out and nearly impossible to find for days or even weeks. Apple's gotten better at managing demand, and so many people buy online now that the dramatic iPhone lines are largely a thing of the past . But what of supply?

In the pandemic, we've learned that our international supply chains are rather fragile, and our reliance on overseas manufacturing has led to shortages of all sorts of products, from cars to  video game consoles to garlic . So far, indications are Apple's been able to avoid these issues, in part thanks to its aggressive long-term planning. That doesn't mean you'll have easy access to an iPhone at launch, but it shouldn't be as hard to find as, say, a PlayStation 5 .

There are rumors the Apple Watch on the other hand may have limited supplies at launch. But that's because of a non-pandemic problem. According to rumors, Apple struggled to get production going smooth in order to produce at high volume . 

Unusual location

Pretty much every virtual event Apple's held so far has been set on its multibillion dollar "spaceship" headquarters in Cupertino, California. But this time Apple CEO Tim Cook tweeted out a picture of a different location the company will be holding at least part of its event from: The desert.

Good morning from somewhere a little different this time. We’re California streaming in 3 hours! See you soon. 👀 #AppleEvent pic.twitter.com/C5V5hiel8F — Tim Cook (@tim_cook) September 14, 2021

It's a good bet this may be a reference to the rumored satellite emergency call capabilities being built into the next iPhones . We'll have to see.

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Sep 14, 2021

Apple Event September 2021 Transcript: New iPhone 13, Apple Watch, iPads

Apple announced new iPhones, iPads, and a new Apple Watch during their event on September 14, 2021. Read the full transcript of the event with details on the new iPhone 13 here.

Transcribe Your Own Content Try Rev and save time transcribing, captioning, and subtitling.

Tim Cook: ( 04:29 ) Good morning, and thank you for joining us. I really love the incredible energy in that opening. It represents the way we feel about California. California has always been a place for people with big ambitions and big dreams, a place where people are fueled with optimism to make things better, to make things that can change the world. It is such an important part of who we are at Apple and inspires us in everything we create and do. We’re proud to call California our home. We have a lot to talk about today. Let’s get started with Apple TV+. Apple TV+ is a home to the world’s most creative storytellers and continues to expand with award-winning programming. Apple Original Series films and documentaries have now been honored with more than 130 wins and over 500 nominations in less than two years. We’re so proud this year that Apple TV+ has 35 Primetime Emmy nominations, including 20 for Ted Lasso, a record for the first season of a comedy series. And we’re just getting started. Let’s take a quick look at a few shows that are premiering this fall.

Speaker 1: ( 05:49 ) Thing will happen to you. Things that you cannot control. Raw emotion will find you. When it does, what you do will define who you are.

Speaker 2: ( 06:06 ) Our heroes reunite.

Speaker 3: ( 06:08 ) Hi.

Speaker 4: ( 06:08 ) My God.

Speaker 5: ( 06:09 ) Hi.

Speaker 6: ( 06:10 ) You okay?

Speaker 5: ( 06:10 ) Oh, yes.

Speaker 7: ( 06:11 ) I want to do something that matters.

Jon Stewart: ( 06:16 ) What the hell happened to my face?

Speaker 8: ( 06:30 ) Welcome back.

Speaker 9: ( 06:33 ) I’m going to compete with you, buddy.

Speaker 10: ( 06:38 ) Buddy?

Speaker 11: ( 06:38 ) They’re worried you can predict the future.

Speaker 12: ( 06:40 ) They’re worried people believe I can.

Jon Stewart: ( 06:44 ) My name is Jon Stewart. Welcome to the problem with Jon Stewart. We should put a comma in that.

Speaker 13: ( 06:50 ) The world needs to test us to see if it can break us.

Speaker 14: ( 06:59 ) He didn’t beat you because he’s better. He beats you because he’s smarter.

Speaker 15: ( 07:03 ) You think we’ll make it?

Speaker 16: ( 07:06 ) Not without my team.

Speaker 17: ( 07:14 ) I think I can help you. First thing I’m going to do is completely unethical. I’m going to give you a hug. I’m a hugger.

Speaker 18: ( 07:21 ) Remember to focus on the here and now. Living in the moment, it’s a gift. That’s why they call it the present y’all.

Tim Cook: ( 07:27 ) I can’t wait for all the new shows and movies coming to Apple TV+, including the second season of one of my favorites, The Morning Show, which starts this Friday. Next, we’re thrilled to share our newest product announcements, starting with iPad.

Tim Cook: ( 07:52 ) There’s no other device like iPad, and today it’s more popular and more essential than ever. And the reason it’s so popular is it’s amazing versatility. It can transform into whatever you need it to be. With advanced displays, users can literally touch their content unlike any other device. With powerful and efficient Apple design chips, iPad delivers breathtaking performance all day long.

Tim Cook: ( 08:22 ) And with fast conductivity, advanced cameras, and accessories, like the magic keyboard and Apple Pencil, iPad becomes even more versatile, extending what users can do on iPad and where they can do it. At the heart of it all is iPad iOS, delivering powerful features while maintaining the simplicity of a touch first experience. What makes iPad even more versatile are the over 1 million apps designed specifically for its large canvas. The iPad business has never been stronger. We’ve gone by over 40% this past year. We have a great lineup today with industry leading customer satisfaction, and it’s about to get even stronger. It starts with our most popular iPad, which delivers the full iPad experience at an incredibly affordable price. And today, it gets even better. This is the new iPad. And to tell you all about it, here’s Melody.

Melody Kuna: ( 09:48 ) This new iPad is packed full of updates. So let’s jump in. Under the hood is a more powerful chip, A13 Bionic, and it pushes even further than the speedy A12 from last year’s iPad. With 20% faster performance in every aspect of the chip, from the CPU and GPU, to the neural engine, A13 is leaps ahead of the competition. In fact, it makes this iPad up to three times faster than the best-selling Chromebook and up to six times faster than the best-selling Android tablet.

Melody Kuna: ( 10:22 ) And it means users will see even more responsive performance for all the things that they love to do on iPad. From everyday uses like messaging and browsing the web, to playing immersive high quality games. And as users explore more advanced apps like Adobe Fresco with its super realistic watercolors, A13 delivers the performance they need and then some. And the more powerful neural engine in A13 makes next generation machine learning experiences, like live text in iPad iOS 15, even faster.

Melody Kuna: ( 10:54 ) The upgraded image signal processor in A13 also means the rear camera captures great photos with improved auto focus in low light and better selfies from the front camera as well. Now, the front camera on iPad is essential for things like remote learning and connecting with family. And that’s why we’re so thrilled to give it a big upgrade. It’s now a 12 megapixel Ultra Wide camera that produces a huge leap in image quality and enables a super popular feature from iPad Pro. And that’s Center Stage. We’re bringing the magical Center Stage experience from iPad Pro to this new iPad.

Melody Kuna: ( 11:35 ) Enabled by the Ultra Wide front camera and the neural engine, Center Stage makes video calls more engaging by automatically detecting people and dynamically adjusting the frame as they move around or as more people join it. It works in landscape orientation and portrait. So users can enjoy center stage in all the ways they use iPad.

Melody Kuna: ( 11:55 ) Not only does Center Stage work in FaceTime, it makes video calls more natural in other popular apps like Zoom, BlueJeans, and WebEx. And it’s not just for video conferencing. Users can record, stream, and post Center Stage video in apps like Double Take, Explain Everything, and TikTok. It makes you more productive on iPad and it’s simply more fun.

Melody Kuna: ( 12:18 ) Another new feature coming to this iPad that users love is True Tone. It adjusts the display to the color temperature of a room to provide a more comfortable viewing experience. And by retaining the same popular design, this iPad supports a vast array of accessories, including the thin and light smart keyboard. And third-party keyboards like Logitech;s latest rugged combo with trackpad for schools. And of course, this iPad supports the First Generation Apple Pencil, where iPad OS makes the experience of using Apple Pencil as easy and natural as pen and paper.

Melody Kuna: ( 12:53 ) And this new iPad will ship with iPad OS 15, which is packed with great new features. For example, you can place widgets among your apps, making important information available with just a glance. New multitasking controls make it even easier to launch and use multiple apps. Quick Note gives you a fast and easy way to take notes anywhere. And the list goes on. iPad OS is so immensely capable and so easy to use. When you combine it with a beautiful display, great cameras, broad accessory support, gigabit class LTE, and all day battery life, this iPad delivers enormous value because this new iPad starts at just $329. And that’s with twice the storage, starting at 64 gigabytes. For schools, it’s even more affordable at just $299. It comes in space gray and silver and cellular models are available as well. You can order the new iPad today and it will be available next week. With the power of A13 Bionic, a new 12 megapixel Ultra Wide front camera, with Center Stage, True Tone, double the storage, and the versatility of iPad OS 15, this is a giant upgrade for our most popular iPad. Now, back to Tim.

Tim Cook: ( 14:17 ) We’re excited that our most popular iPad is now so much better. And now let’s talk about iPad Mini, there’s simply no other device like iPad Mini. It gives users all the power of iPad in its most portable form, which makes it indispensable for a wide range of uses. Like when it’s secured to the leg of a pilot in flight or pulled from a doctor’s lab coat to care for patients in the ER. iPad Mini is in a class of its own. And today, we’re giving our littlest iPad it’s biggest upgrade ever. Introducing the all new iPad Mini.

Katie McDonald: ( 15:15 ) As Tim said, we’re giving iPad Mini a huge set of updates. A complete redesign that puts everything our users love about iPad, right in the palm of their hand.

Katie McDonald: ( 15:28 ) The all-new enclosure features a beautiful all screen design with narrow borders and elegant rounded corners. The design is remarkably thin and light and absolutely stunning. An iPad Mini now comes in a gorgeous array of new colors, purple, pink, starlight, and space gray. And this design features a brilliant liquid retina display. With this new design, we were able to increase the screen size all the way out to 8.3 inches, while keeping the same compact footprint. With wide color, True Tone, 500 nits of brightness, and the lowest reflectivity in the industry, everything you view on iPad Mini will look great wherever you go. And delivering this edge to edge screen meant finding a new location for Touch ID.

Katie McDonald: ( 16:21 ) So just like iPad Air, we put it right in the top button of iPad Mini. Touch ID is fast, easy, and secure, whether you’re unlocking your iPad or using Apple Pay. iPad Mini is already the fastest device of its kind. And the performance of the new iPad Mini is simply remarkable. Compared to the previous generation, the new iPad mini sees a 40% jump in CPU performance and a whopping 80% leap in GPU performance. So whether you’re using ForeFlight to navigate your flight plan with live wind speed overlays or playing the graphically rich game, Star Wars Hunters online with your friends, the new iPad Mini will power right through it with ease.

Katie McDonald: ( 17:13 ) And the neural engine for powerful machine learning applications also takes a big leap forward on the new Mini, increasing performance by up to two times over the previous generation. Combined with the CPU and the GPU, the neural engine enables apps to deliver next level experiences, like the new Translate app in iPad OS 15, which can automatically translate a conversation in real time. The performance of the new iPad Mini is on a whole new level.

Katie McDonald: ( 17:47 ) And we know that iPad users rely on ultra fast connections. Well, the most mobile iPad is about to get a lot faster and even more versatile. iPad Mini now has a USB-C port. So you get the same great USB-C functionality that we brought to iPad Air, which means it’s up to 10 times faster than its predecessor. So iPad Mini can now connect to a vast ecosystem of USB-C accessories, which is great. Whether you’re a photographer who needs to connect to cameras when shooting on location or a doctor in a remote area using Butterfly to conduct an ultrasound. And when users are on the go, it’s crucial to have access to the fastest cellular connections. And that’s why we’re bringing 5G to iPad Mini. Download speeds can be up to 3.5 gigabits per second. This is key when you need to stay connected on the go, like when technicians use Splunk AR on-site to access real-time data, performance analytics, and complex schematics, or if you’re using SharePlay to take a master class with your friends, 5G keeps you connected.

Katie McDonald: ( 19:04 ) Next, let’s talk about the cameras and audio. Users rely on iPad Mini for FaceTime, taking photos and videos, and experiencing AR. So we’ve updated both the front and back cameras. The back camera now features a 12 megapixel sensor with focus pixels and a larger aperture to capture sharp, vivid photos. And we added a True Tone flash to Mini for improved photos in low light. With a new ISP, users will see enhanced photos with Smart HDR, which improves image quality by recovering details in shadows and highlights. And now with the ability to record in 4K, iPad Mini becomes your mobile movie studio.

Katie McDonald: ( 19:48 ) On the front, iPad Mini features the new 12 megapixel Ultra Wide camera, which means it also supports Center Stage. As Melody mentioned, this has been a huge hit on iPad Pro and now it’s coming to iPad Mini. And iPad Mini also features a new speaker system with stereo in landscape. Great for listening to your favorite playlist or doing an Apple Fitness+ workout in your hotel room.

Katie McDonald: ( 20:18 ) An iPad Mini’s versatility is further enhanced by its amazing accessories. There’s a new set of slim SmartFolio covers in beautiful coordinating colors that compliment the new iPad Mini finishes, perfect for expressing your personal style. And now, iPad Mini supports the amazing Second Generation Apple Pencil, which magnetically attaches to the side of iPad Mini. So it’s always connected, charged, and with you. Apple Pencil transforms iPad Mini into your digital sketchbook. We’re so excited about the new iPad Mini. Let’s see it in action.

Katie McDonald: ( 22:30 ) With it’s all new design and huge boost in performance, the new iPad mini starts at just $499 and it will be available in both wifi and cellular configurations. You can order it today and it will be available next week.

Katie McDonald: ( 22:46 ) So this is the all new iPad mini, featuring a brilliant liquid retina display, super fast performance, new cameras front and back, Center Stage, 5G, support for Apple Pencil and all new colors. With all of these new features, this is by far the most powerful and versatile iPad mini ever.

Katie McDonald: ( 23:16 ) And with both the new iPad and iPad mini, we continue our commitment to the environment. Both of these iPad models are built with a 100% recycled aluminum enclosure. And this marks a milestone for iPad, every single iPad in the lineup now features a 100% recycled aluminum enclosure. This is just one of the many ongoing efforts we have underway to reduce the environmental impact of our products. Now, back to Tim.

Tim Cook: ( 23:44 ) Whit the even more capable new iPad and the phenomenal new iPad mini, our iPad lineup is the best it’s ever been. Next, let’s talk about Apple Watch. Apple Watch is an indispensable daily companion that keeps you connected to the people and things you care about most. It encourages you to be active and get more out of your workouts, and it monitors your health, helping you live a better day. I am so inspired by the impact we’ve had on people’s lives, and we continue to push the boundaries of what Apple Watch can do. To tell you about what’s next, here’s Jeff.

Jeff Williams: ( 24:37 ) Being more active is one of the best ways to stay healthy, and it’s been at the heart of Apple Watch since the beginning. Well today, we’re adding new features to Apple Watch for everyone who rides a bike.

Jeff Williams: ( 24:51 ) Watch OS8 will detect when you begin riding and remind you to start a workout, and it will automatically pause and resume if you stop temporarily. And Watch OS8 adds fall detection to cycling by sensing the unique motion and impact of falls while riding a bike. And Apple Watch now better supports e-bikes with an improved workout algorithm that more accurately calculates calories.

Jeff Williams: ( 25:15 ) These cycling updates join all the other great additions in Watch OS8, like the mindfulness app and Memories and Photos. And this year we focused on making these features and everything you do on Watch bigger and better. Introducing the next generation of Apple Watch.

Jeff Williams: ( 25:58 ) [inaudible 00:25:58] This is the incredible Apple Watch Series 7. It takes all the great features of Apple Watch and combines them with our largest and most advanced display ever. The new retina display on Series 7 has nearly 20% more screen area than Series 6, and it’s an even bigger jump over Series 3 with over 50% more screen area.

Jeff Williams: ( 26:35 ) The Series 7 display has been completely re-engineered to reduce the borders to just 1.7 millimeters, that’s 40% thinner than on Series 6. It’s an incredible innovation that maximizes the screen area while barely changing the dimensions of the watch itself. And the shape of the watch has also been refined, both the case and the display of Series 7 have softer, more rounded corners. The new display refracts light at its edges for a subtle wraparound effect, creating a seamless integration with the curvature of the case. And it’s also up to 70% brighter indoors when your wrist is down, making it even easier to discretely check the time. This new display is an industry first, and we fully optimized the user interface for it. Here’s Lauren to tell you more.

Lauren Braun: ( 27:26 ) Across the user interface on Series 7 buttons have been redesigned and enlarged to compliment the size and shape of the new display. Like in Stopwatch, Activity, and Alarms, making them even easier to tap. It can also fit nearly 50% more text on screen than Series 6. This helps you read messages and emails with a lot less scrolling.

Lauren Braun: ( 27:51 ) Series 7 also features new ways to input text. There’s a full keyboard that you can either tap or slide from letter to letter with Quick Path, which uses machine learning to predict the word you’re typing. There are also new watch faces designed specifically for Series 7. The dynamic contour face animates on wrist raise, pushing the dial right out to the edge. And a new modular face leverages the extra screen area with two large data rich center complications. All of these improvements give Series 7, the best user experience of any Apple Watch.

Lauren Braun: ( 28:33 ) We also improved durability, which is another essential aspect of Apple Watch. Series 7 is the most durable Apple Watch we’ve ever built. It has our most crack resistant front crystal, thanks to a stronger and more robust geometry. It’s also the first Apple Watch to have IP6X certification, so you don’t have to worry about wearing it and dusty environments. And of course, it’s still swim- proof with WR50 water resistance.

Lauren Braun: ( 29:03 ) With our best ever durability, you can take Series 7 anywhere you want to go, and use it all day long with the same great 18 hour battery life. Series 7 also has an improved charging experience. It charges up to 33% faster than Series 6. With an updated charging architecture and new fast charging USB-C cable, it takes just 45 minutes to go from 0 to 80% charge. And eight minutes of charging is enough for eight hours of sleep tracking. We think customers will love the optimized user interface, best ever durability and faster charging of Series 7. Now back to Jeff.

Jeff Williams: ( 29:48 ) Series 7 will be available in five new aluminum colors, midnight, starlight, green, blue, and product red. It will also be available in silver, graphite and gold stainless steel as well as natural and space black titanium. Apple Watch Nike models feature a new graphic sport loop and Nike Bounce watch face. And, there’s a new Apple Watch Hermes Circuit H leather band with matching face, plus an elegant new Double Tour band.

Jeff Williams: ( 30:17 ) Now of course, bands are a great way to customize your Apple Watch for any activity or occasion. So we’ve added new colors across our most popular styles, and Series 7 is compatible with all existing bans. We’ve designed Series 7 with the environment in mind. All aluminum watch cases are made with 100% recycled metal and all magnets in Series 7 use 100% recycled rare earth elements.

Jeff Williams: ( 30:42 ) So here’s our 2021 Apple Watch lineup. Series 3 remains at the great entry price of $199. Apple Watch SE starts at $279, and Apple Watch Series 7 starts at $399. Series 7 will be available later this fall and we can’t wait for you to try it. Here’s another look at some of the amazing capabilities of Apple Watch Series 7.

Speaker 19: ( 31:12 ) To live is to ask the big questions, like, why are we here? What is our purpose? And whoa, how fast was that serve? Ninety-eight miles per hour. Nice. But I was thinking about… Wow, I’m sorry. Hi there. How far was that drive? 250 yards!

Speaker 19: ( 31:33 ) Okay, getting back to my point. I mean, haven’t you ever wondered-

Speaker 20: ( 31:40 ) How far have I gone?

Siri: ( 31:40 ) Five miles. Average speed 12.4 miles per hour.

Speaker 19: ( 31:40 ) This is how far are you’ve gone, but I was actually thinking… Wait, are you taking an ECG here? And you’re taking one here? Are you taking an ECG next to a pinata? Heads up!

Speaker 19: ( 31:54 ) Oh, hi. We’re surfing. Wow. That’s just, that’s just impressive. Wait, how many waves you get? Fifteen waves?

Speaker 19: ( 32:03 ) Oh, good morning. How’d you sleep? Why are you checking your blood oxygen level? Oh, that’s why.

Speaker 19: ( 32:13 ) Okay, let’s get back to the big questions like, are the mysteries of the universe out of reach or can we discover the answers through the power of meditation? Oh, come on now! You know you’re levitating, right?

Speaker 19: ( 32:25 ) Sorry, don’t mind me. Anyway, there are questions and it seems like your watch has all the answers, which is cheating.

Jeff Williams: ( 32:34 ) So, that’s Apple Watch Series 7. It has the largest and most advanced display ever, an optimized UI with new keyboard and watch faces, best ever durability, fast charging, new colors, and all the great features of watch OS8. Series 7 is simply our best Apple Watch yet, and there’s no better way to stay connected, active, and healthy. And a great way to stay active and healthy with Apple Watch is with Apple Fitness+. I’ll hand it over to Jay to give you an update.

Jay Blahnik: ( 33:18 ) Apple Fitness+ is the first fitness service designed entirely around Apple Watch, and our users love it. With 10 different workout types from hit to yoga, there’s something for everyone. And with workouts from 5 to 45 minutes, it’s easy to fit one in no matter how busy your schedule is.

Jay Blahnik: ( 33:34 ) There are also modifications in every workout to accommodate all levels. And with over 1200 workouts in 4k Ultra High Definition and new content dropping every single week, you’ll never get bored. The real-time connection with Apple Watch helps make every workout motivating and engaging. You see your heart rate, calories burned, you get timers for the tough intervals and even celebrations when you close your activity rings.

Jay Blahnik: ( 34:01 ) The Fitness+ trainer team has been embraced for their diversity, welcoming approach to fitness, as well as their superb coaching skills. And they always bring the fun to help the time fly by. Time to Walk has inspired people to get moving with an engaging audio experience that lets you walk with some of the world’s most interesting people.

Jay Blahnik: ( 34:21 ) Today, Fitness+ is available in six countries. We’re excited to announce that later this fall Fitness+ will be available in 15 new countries. The workouts will be in English with subtitling in six languages so that more people can experience the health benefits of Apple Fitness+. I’m excited to introduce you to a few of the trainers to tell you about what’s coming next in Fitness+. Over to you Sam.

Sam Sanchez: ( 34:49 ) Body conditioning workouts like strength, core and yoga are among the most popular workouts in Fitness+. Another great body conditioning workout is Pilates. It’s low impact, targets the core and it’s terrific for improving strength and flexibility, and we are really excited to be bringing Pilates to Fitness+. Users will find new Pilates workouts each week with modifications for those just starting out, as well as options for those who are more advanced. We can’t wait for you to try it. Next, let’s go to Jessica.

Jessica Skye: ( 35:23 ) We want Fitness+ to be a service that motivates you to stay healthy, strong and fit as well as a place where you can improve your overall wellbeing. To make it easy for you to practice mindfulness every day, we’re excited to be bringing guided meditation to Fitness+. Each week, new guided meditations will be available and Fitness+. You can select from themes such as calm, gratitude, and kindness and meditate alongside your favorite trainer in an immersive video experience. In the new Mindfulness app on Apple Watch, the same meditations will be uploaded each week in audio form. These new guided video and audio experiences make it easy to fit the benefits of meditation into your life. Over to you, Bakari.

Bakari Williams: ( 36:09 ) We love creating new Fitness+ workouts every week. Our newest workout program takes its inspiration from winter sports. Skiing and snowboarding are fantastic exercise and a fun way to hang out with your family and friends. So we’re introducing workouts to get ready for snow season. We designed these workouts with Ted Ligety, two time Olympic gold medalist, five time world champion and father of three. This program contains workouts that will build up your strength, help you stay on the slopes longer and make it your best snow season ever. Now back to Jay.

Jay Blahnik: ( 36:51 ) For many people, fitness is more fun when it’s a shared experience, like taking a class together or working out with a buddy. We wanted to make it easier for you to work out with the people who motivate you, no matter where they are in the world. So we’re excited to introduce Fitness+ Group Workouts, powered by SharePlay. From a group message thread or FaceTime call, navigate to the fitness app and get started. Your metrics are still on your screen and you’ll see when your friends move ahead in the burn bar or close their activity rings.

Jay Blahnik: ( 37:20 ) Fitness+ Group Workouts is available on iPhone, iPad and an Apple TV through AirPlay, with support for up to 32 people at the same time. Those are the latest updates in Fitness+. Pilates to help you get stronger, Guided Meditation to make it easy to practice mindfulness, a new workout program to get you ready for snow season and so much more.

Jay Blahnik: ( 37:43 ) All of these new features we’ll be launching later this month, and Group Workouts and our 15 new countries will launch later this fall. New Fitness+ subscribers will receive a one month free trial and three months free with the purchase of a new Apple Watch. And Fitness+ is also bundled with an AppleOne premier subscription. Here’s a look at how Fitness+ is inviting everyone to the party.

Speaker 21: ( 38:13 ) Welcome to the club.

Speaker 22: ( 38:15 ) What’s going on, and welcome to your 10 minute hit-

Speaker 21: ( 38:18 ) Hours of operation…

Speaker 23: ( 38:19 ) Let’s go ahead, get your arms up-

Speaker 21: ( 38:20 ) … all day…

Speaker 24: ( 38:21 ) All right. So now push up.

Speaker 21: ( 38:22 ) … all night.

Speaker 25: ( 38:22 ) Can’t sleep.

Speaker 21: ( 38:24 ) Whenever you need to feel good.

Speaker 26: ( 38:25 ) Punch! Punch! Punch! Yes!

Speaker 27: ( 38:26 ) Punch! Punch! Punch!

Speaker 21: ( 38:27 ) The club has no dress code.

Speaker 28: ( 38:29 ) You’ve got this.

Speaker 21: ( 38:29 ) No rules of decorum. Pets are aloud.

Speaker 29: ( 38:33 ) Now we’re at squats, jumping up a storm. Come on!

Speaker 30: ( 38:34 ) Making space.

Speaker 21: ( 38:36 ) We have yoga, Pilates, hit, dance…

Speaker 31: ( 38:41 ) Breathe naturally.

Speaker 21: ( 38:42 ) … meditation.

Speaker 32: ( 38:43 ) Ah. Cold, cold, cold.

Speaker 21: ( 38:46 ) The locker rooms are unisex. The club has trainings. Kim.

Speaker 33: ( 38:50 ) Kim here, in the Fitness+ studio.

Speaker 21: ( 38:52 ) Amir.

Amir: ( 38:52 ) Do the last one!

Speaker 21: ( 38:54 ) Jonelle. Josh. Patina, Jamie Ray.

Speaker 27: ( 38:56 ) Yes Jamie Ray!

Speaker 21: ( 38:57 ) Dolly.

Dolly Parton: ( 38:57 ) Hopefully, with us walking together, we’ll feel a little more freedom.

Speaker 21: ( 39:01 ) You don’t have to show your card at the door. There is no door to the club. There is no ceiling. There are walls.

Amir: ( 39:13 ) Three more to go!

Speaker 21: ( 39:13 ) But we break through those.

Speaker 35: ( 39:13 ) Come on, two more.

Speaker 34: ( 39:13 ) Go faster! Go deeper! Go higher! This is it!

Speaker 21: ( 39:16 ) We have music. Drake, Dua Lipa, Nicki, Billie, Keith Urban, Bad Bunny.

Speaker 36: ( 39:21 ) Front, back, quick, quick, slow! Right leg on second, now back!

Speaker 34: ( 39:30 ) Whatever moves you, and you, and them. The club is the largest club in the world because the club is the world.

Speaker 37: ( 39:33 ) Come on, faster.

Speaker 34: ( 39:33 ) Keep up sis, we got this.

Speaker 21: ( 39:33 ) And if you have 10 minutes…

Speaker 38: ( 39:40 ) Come on, come on!

Speaker 21: ( 39:41 ) … twenty…

Jay Blahnik: ( 39:42 ) [inaudible 00:39:42].

Speaker 21: ( 39:42 ) … thirty?

Speaker 38: ( 39:45 ) Yeah!

Speaker 21: ( 39:45 ) If you’re wearing one of these? Let’s go.

Speaker 39: ( 39:49 ) Thank you, stay active, close your rings, see you next time.

Jay Blahnik: ( 39:54 ) And that’s Fitness+. Back to Tim.

Tim Cook: ( 40:07 ) With Apple Watch Series 7, the most advanced SmartWatch ever, and the incredible new content and features in Apple Fitness+, we can’t wait to see the impact they’re sure to have on our users’ lives.

Tim Cook: ( 40:20 ) Now let’s talk about iPhone. iPhone has forever changed the world. Every single day people rely on iPhone, from their most demanding tasks to capturing the moments of their lives, streaming their favorite TV shows, playing their favorite games, staying up to date with the news of the world and connecting with friends and loved ones.

Tim Cook: ( 40:42 ) This is what drives us to create the best iPhone possible. To create an experience unlike any other, with legendary ease of use, beautiful and durable designs with water resistance and great battery life, with industry leading performance and the world’s most advanced camera systems, and with privacy built in. People love iPhone, and we keep making iPhone better, more powerful, more capable, and even more fun to use. Today, we are thrilled to introduce our next generation of iPhone. Here it is.

Tim Cook: ( 41:54 ) [inaudible 00:41:54]

Tim Cook: ( 41:55 ) This is iPhone 13. To tell you more, here’s Kianne.

Cayenne: ( 42:24 ) Let’s take a closer look at, iPhone 13, starting with design. It has the sleek, flat edge design that people love. It’s also incredibly durable with our exclusive ceramic shield front, tougher than any smartphone glass, and has industry leading IP 68 water resistance. iPhone 13 has a new look for the advanced dual camera system, with the lenses arranged diagonally. The aerospace grade aluminum frame is beautifully formed and really shows off five new colors, an all new pink, blue, midnight, starlight, and (PRODUCT) RED. On the front the true depth camera system has been re-engineered to provide more display area. Everything inside, including face ID, the most secure facial authentication in a smartphone, fits into a space that’s 20% smaller. iPhone 13 is designed with the environment in mind, using many recycled materials. For example, these antenna lines use up-cycled plastic water bottles, an industry first.

Cayenne: ( 43:36 ) Under the hood, iPhone 13 has been completely rearchitected to make room for new technologies and a bigger battery. This beautiful design is the same across two sizes, iPhone 13 and iPhone 13 mini. Both feature a more advanced super retina XDR display. It’s 28% brighter, up to 800 nits. Brilliant for viewing, even when you’re outside. For HDR content, like photos and videos, the peak brightness is higher at 1200 nits. And you can enjoy the pixel precision brightness for longer, thanks to the displays, improved power efficiency. You’ll see true blacks in games, photos, and videos with the incredible contrast ratio of our OLED display. This new brighter super retina XDR display delivers an immersive viewing experience with support for Dolby Vision HDR 10 and HLG. Now let’s talk about the chip that powers iPhone 13 and iPhone 13 mini. Frankly, the competition is still playing catch up to our chips, not just from last year, but even from two years ago. And today we’re extending our lead with A15 Bionic. Here’s Hope to tell you all about it.

Hope: ( 45:08 ) Our silicon is the engine of iPhone. With A15 Bionic, we have innovations across the entire system to deliver more performance and power efficiency. At its foundation, A15 uses five nanometer technology, which enables us to include nearly 15 billion transistors. You’ll absolutely fly through demanding workloads smoothly and efficiently, thanks to a powerful new six core CPU with two high performance. And four high efficiency cores. We’ve increased the performance of our CPU’s dedicated machine learning accelerators, that power experiences such as advanced text-to-speech in Siri and on-device processing of directions in maps. It’s the fastest CPU in any smartphone, up to 50% faster than the leading competition. For graphics intensive tasks like advanced games, A15 Bionic features our latest 4-core GPU, enabling more eye-catching visuals and lighting effects. It delivers up to 30% faster graphics versus the leading competition. And we continue to push the limits of machine learning with the new 16-core Neural Engine that is perfect for ML tasks.

Hope: ( 46:24 ) It’s capable of an astounding 15.8 trillion operations per second. We designed our Neural Engine together with our camera hardware and software teams. This unique vision and integration brings to life leading capabilities in video and image processing. This means faster ML computations for experiences like live LiveText with iOS 15, point your camera at texts on the go and instantly take action like buying tickets or getting directions. The ML advancements across our entire chip will empower developers to do even more in their apps, like swing vision, which can smoothly run powerful core ML and AR models on A15 Bionic, for real-time shop tracking, video analysis, and remote coaching. PeakVisor helps you navigate the outdoors to identify mountains and explore detail rich 3D maps while hiking. And Seek uses a machine learning model trained by over 20 million photos, to instantly identify plants and animals around you and all the processing is done on device. A15 is a powerhouse. In addition to core performance improvements, there’s a new display engine, new video encoder and decoder, and twice the system cache. There’s nothing in the world like this chip. Back to Cayenne.

Cayenne: ( 47:54 ) A15 Bionic also powers the amazing camera system on iPhone 13. It combines our powerful cameras, next generation image signal processor and computational photography to create our most advanced dual camera system. The all new wide camera lets you take stunning shots in any situation. Like this photo full of color and texture. It gathers 47% more light for less noise and brighter results in your photos and videos. This is enabled by larger 1.7 micron pixels that capture more light and a wide f/1.6 aperture. It’s the biggest sensor we’ve ever put in our dual camera system. iPhone 12 Pro Max introduced an amazing advanced technology, sensor-shift optical image stabilization, and incredibly we are bringing this to iPhone 13 and iPhone 13 mini. Here’s a light photo from the new wide camera with censorship OIS. The larger sensor captures nearly 50% more light, hard to believe this photo was taken in a dark room with just a little light coming through a window.

Cayenne: ( 49:09 ) Night mode shots are even more impressive. Capture times are shorter too, for sharper images of your subjects and fine details. We’ve also custom designed a new Ultra Wide camera that will reveal more of the dark areas with less noise. Like you see here in the walls and ceilings. Capturing fun creative perspectives is easy with the Ultra Wide and now it’s even better on iPhone 13. Now let’s switch to video, iPhone already has the highest quality video in a smartphone. And iPhone 13 brings a brand new feature, Cinematic mode. Now over to Johnny to tell you more.

Johnny: ( 49:51 ) Filmmakers have used focus changes to tell engaging stories for decades. It’s a technique called rack focus, that requires skill planning and creative vision. You’ve seen rack focus used in all your favorite films. It brings a whole new dimension to storytelling. Well we’re bringing this capability to iPhone, in a simple and intuitive way, so you can capture cinema style moments even if you aren’t a professional filmmaker. And guess what the movie clip you just saw was shot on iPhone and we’d love to show you more.

Johnny: ( 51:44 ) (movie playing). It’s remarkable and so easy to use. Just start recording and cinematic mode will hold focus on the subject, even when they’re moving. Focus transitions happen automatically in real time, like from one subject to another. Cinematic mode anticipates when a subject is about to enter the frame and intelligently racks focus to them when they do. And when a subject gazes away from the camera, iPhone itself changes focus and then back, to create these automatic focus changes. We extensively studied the art of cinematography and the creative choices directors of photography make to guide the viewer’s attention. We combine these learnings with computational algorithms so you can effortlessly create cinema great videos. For more creative control, you can tap to shift focus at any time, tap again to lock and track focus on the subject. Cinematic mode shoots in Dolby Vision HDR. This is enabled by your Apple custom sensor and the incredible power of A15 Bionic, which grades each frame in Dolby Vision live while you are recording. And that’s cinematic mode. Now back to Cayenne.

Cayenne: ( 53:03 ) iPhone 13 and iPhone 13 mini have advanced new camera systems with sensor-shift OIS, fantastic low-light performance, and cinematic mode also on the front true depth camera. Next let’s turn to 5G. Millions and millions of iPhone users are already experiencing 5G every day for super fast downloads and uploads, lower latency, and new experiences on the go. And on iPhone 13, we’ve innovated further on custom design antennaes and radio components that let us add more bands, so iPhone 13 works on 5G with the latest speeds and in more places. The world is moving quickly to 5G. We’re collaborating with more carrier partners for the best call quality, performance, coverage, and battery life. By the end of the year, we will double 5G support to over 200 carriers in 60 countries and regions. That means you can benefit from 5G in more places than ever to binge watch your favorite shows together using SharePlay on Apple TV + and even more streaming partners for video and music.

Cayenne: ( 54:19 ) You can be ultra competitive in multiplayer games, share surprise greetings from a celebrity in high rez over Cameo, or take the sound at any live event to a whole new level with mixed halo. 5G is taking over and iPhone 13 is ready with the best 5G experience.

Cayenne: ( 54:40 ) Now let’s talk about battery life, which is really important to our users. iPhone 13 has a faster chip, faster 5G speeds, a brighter OLED display, and the most advanced dual camera system ever in an iPhone. And with all these new capabilities, the iPhone 13 lineup has better battery life. On iPhone 13 mini most users will experience an hour and a half longer in their day than with iPhone 12 mini. And on iPhone 13 two and a half hours longer than iPhone 12 for incredible all day battery life. This amazing battery life is delivered by A15 Bionic, more power efficient components, a bigger battery, and power optimizations from our deep hardware and software integration, like smart data mode, which intelligently conserves battery life by automatically shifting your iPhone to LTE when 5G speeds aren’t needed.

Cayenne: ( 55:42 ) We also look at every opportunity to improve privacy. With iPhone and iOS privacy is built in from the beginning. With iOS 15, Siri uses on device speech recognition, meaning your Siri audio requests do not leave your iPhone by default. Intelligent tracking prevention, now prevents trackers from profiling you using your IP address and mail privacy protection hides your IP address and prevents senders from learning about your mail activity. Another huge benefit of owning an iPhone is the vast ecosystem that extends what iPhone can do. That includes MagSafe, which we introduced last fall and has been a hit. From multi chargers and swiveling charger stands, to cases, wallets, tripods, and car mounts, along with our own accessories for charging, like the MagSafe battery pack. For iPhone 13, we have leather, silicone, and clear cases in stunning new colors and engineered to work perfectly with MagSafe.

Cayenne: ( 56:48 ) We also have a new MagSafe leather wallet that supports Find My. You can now be notified of the last known location where your wallet was separated from your iPhone. iPhone 13 is loaded with new technologies, including cinematic mode, A15 Bionic that’s faster than the competition, our most advanced dual camera system with sensor-shift OIS, longer battery life, 5G, and so much more.

Cayenne: ( 57:19 ) With all this iPhone 13 still starts at just $699. We also have some fantastic offers from Apple and our partners, including up to $700 off in the US when you trade in a qualifying iPhone. And we’re increasing the starting capacity to 128 gigabytes for double the storage and adding a new 512 gigabyte option. iPhone 13 is impressively powerful. Let’s see it in action.

Cayenne: ( 59:28 ) (video playing) Now back to Tim.

Tim: ( 59:47 ) We are so excited for iPhone 13, with all of its power and capability, we can’t wait to see what our customers will do with it. And we’re not done yet. Our pro lineup pushes the limits with our most advanced technologies for our users who want the very best iPhone, best in class performance, best in class camera experience, great durability, larger displays, an incredible design. This year, we build on that in a major way. Let’s take a look at our most Pro iPhone ever.

Tim: ( 01:00:31 ) ( video playing) This is iPhone 13 Pro. To tell you more here’s Jaws.

Jaws: ( 01:01:33 ) iPhone 13 Pro features out most pro design. With exceptional materials, like these surgical grade stainless steel bands. Each band goes through a physical vapor deposition process to create an Apple custom finish that is so elegant yet incredibly resistant to abrasion and corrosion. iPhone 13 Pro comes in four striking finishes. A rich deep graphite, gorgeous gold, beautiful silver, and this all new Sierra blue. The Sierra blue required an entirely new process using multiple layers of nanometer scale metallic ceramics applied across the surface for a stunning and very durable finish.

Jaws: ( 01:02:13 ) iPhone 13 Pro has a newly designed front, with a true depth camera system that’s 20% smaller. On the back you’ll see our incredible new camera system with beautiful stainless steel trim that perfectly surrounds the sapphire crystal lenses of each of our three new cameras. And a beautiful textured matte glass that feels great and shows off the stunning color. On the front it has our incredible ceramic shield that is tougher than any smartphone glass. It also has industry leading IP 68 water resistance. On the inside, it’s been completely redesigned to support our latest pro technologies, including the all new camera system, incredible new display and a bigger battery. iPhone 13 Pro also supports MagSafe and the ever expanding ecosystem of really cool new accessories.

Jaws: ( 01:03:02 ) … Ever expanding ecosystem of really cool new accessories. And it’s joined by the larger iPhone 13 Pro Max.

Jaws: ( 01:03:07 ) Now, let’s talk about performance and the powerful, new, A15 Bionic. As you heard from Hope, A15 Bionic features a CPU with two new high-performance cores, and four new high efficiency cores, and a faster neural engine, as well as our new ISP, which provides improved noise reduction, and tone mapping.

Jaws: ( 01:03:27 ) And for these Pro models, A15 Bionic includes our most powerful graphics ever, with a new five core GPU. It provides up to 50% faster graphics performance than the leading competition. In fact, iPhone 13 Pro has the fastest graphics performance in any smartphone ever. Great for high performance gaming, and our most powerful camera features, like apple ProRaw, and 4k Dolby Vision video. And the A15 Bionic chips, new five core GPU, and custom display engine, combine with an amazing new display, and takes the iPhone experience even further.

Jaws: ( 01:04:04 ) This year, we’re proud to introduce an entirely new, Super Retina XDR display. With a new, more efficient Owlet panel, the display now supports up to a thousand nits peak outdoor brightness. That’s 25% higher than last year. And for the first time, we’re bringing ProMotion to iPhone. With our latest technology, this ProMotion display can refresh from as low as 10 Hertz, to as high as 120 Hertz. ProMotion is designed to respond dynamically, and match your content. The advanced custom architecture produces fast frame rates when you need them, and preserves battery life when you don’t.

Jaws: ( 01:04:41 ) We also optimized iOS to take full advantage of this. For example, when swiping between apps, or scrolling, the system adapts the frame rates to precisely match the speed of the user’s finger. The result is an incredibly responsive experience, that is fast and fluid. Of course, ProMotion is also great for apps, providing more responsive inputs, smoother graphics, and more precise gameplay. We brought in a few developers to see what they could do with it, and the results were amazing.

Joe Lee: ( 01:05:10 ) All right, let’s go. I work on a title called Mobile Feature Revolution.

Kyle Webster: ( 01:05:15 ) I am the Senior Design Evangelist for Adobe. I work on Adobe Fresco.

Tommy Krul: ( 01:05:21 ) And I am the founder, and CTO, of Super Evil Megacorp. Catalyst Black is really a rich and detailed world, and ProMotion’s adaptive frame rate is really unique. Because of the 120 frames per second, you can get perfect response time. It’s about the refresh rate. It’s about the controls. It’s almost like your fingers are glued to the screen.

Kyle Webster: ( 01:05:39 ) A device like this changes the game for artists everywhere. With ProMotion, it means that I’m actually seeing the pixels move in real time. There’s absolutely no lag.

Joe Lee: ( 01:05:50 ) Super Retina XDR display allows the gamers to see further into the distance, and catch more details in surroundings. So, we have all these great characters. They need to look better than real.

Tommy Krul: ( 01:06:02 ) The iPhone 13 Pro has one of the most powerful mobile GPUs ever created. And with that, we can really bring all these graphics features to a mobile device.

Joe Lee: ( 01:06:10 ) I like that part.

Tommy Krul: ( 01:06:11 ) The incredible combination of A15 Bionic, ProMotion, and 5G, makes the iPhone 13 Pro the most powerful smartphone in the world, or any world for that matter.

Joe Lee: ( 01:06:19 ) The A15 Bionic, ProMotion, 5G [foreign language 01:06:23].

Jaws: ( 01:06:27 ) The new Super Retina XDR display, with ProMotion, comes in two great sizes, 6.1 inch and 6.7 inch. And the custom design Owlet panels work across different lighting conditions, and content types, maintaining incredible color accuracy, and contrast.

Jaws: ( 01:06:42 ) Now, let’s talk about the all new iPhone 13 Pro Camera System. This is our biggest camera advancement ever. To tell you more about it, here’s Louis.

Louis Dudley: ( 01:07:04 ) iPhone 13 Pro, and iPhone 13 Pro Max introduce an all new camera system, starting with the new 77 millimeter telephoto camera, with 3X optical zoom, a new ultra wide camera, with auto-focus, and a larger F 1.8 aperture, with a 92% improvement in low light. And a new wide camera that has a larger F 1.5 aperture, and 1.9 micron pixels, for our largest sensor ever, with up to 2. 2 times improvement in low light.

Louis Dudley: ( 01:07:32 ) So, you’ll get beautiful photos in any situation. The larger sensor of the wide offers more light gathering, for less noise and faster shutter speeds, and even longer brackets when shooting night mode photos with a tripod. The new 77 millimeter telephoto enables beautiful, classic, portraiture photos, and 3X optical zoom, for photos and videos, for a total 6X optical zoom range on iPhone 13 Pro.

Louis Dudley: ( 01:07:58 ) With the new ultra wide, low-light photos are brighter and sharper, with more details, like you see in her dress, or on the couch. The ultra wide camera also enables something entirely new on iPhone, Macro photography.

Louis Dudley: ( 01:08:11 ) Macro photography typically uses a special lens that can focus at close distances. The new ultra wide lens design and auto-focus system enable incredibly sharp focus, and can magnify subjects with a minimum distance of two centimeters. So, you can get detailed close-ups, like of this beautiful red daisy, the cells in this leaf, or the water droplets on this mushroom. And for the first time, all of the cameras, including the telephoto, have night mode, which is made possible by advanced computational photography. With high integration between hardware and software, our cameras can do even more. To tell you all about it, here’s Rebecca.

Rebecca Puols: ( 01:08:54 ) When tuning the iPhone Camera System, we shoot review thousands of photos. Analyzing all of those photos allows us to deliver features like smart HDR4, which automatically brings improved color, contrast, and lighting, for each subject in a group photo, including for challenging shots like this. Our software and ISP adjust for different lighting, and we’ve made improvements for skin tones, so everyone looks even better.

Rebecca Puols: ( 01:09:19 ) We’re also introducing a way to personalize your iPhone Camera with Photographic Styles. This is a feature that pro photographers are going to love. Photographic Styles bring your individual preferences right into our advanced image pipeline, applying local edits, like a photo editor would, but in real time, as we run through the photo. That means, we get all the benefits of our multi frame, image processing pipeline, with the ability to customize it, in a way you can never achieve with a simple filter.

Rebecca Puols: ( 01:09:49 ) Select from one of our four default styles before you shoot. For example, Rich Contrast for a bolder look, or Vibrant for a punchier look. Each uses our deep semantic understanding to intelligently apply the right amount of adjustments to different parts of the photo, while preserving skin tones. You can also customize the styles further, with Tone and Warmth, which combine multiple attributes for a look that’s all your own.

Rebecca Puols: ( 01:10:16 ) Styles works across scenes and subject types. You don’t need to set it every time, so you can define your style, and use it across your photos. And that’s Photographic Styles, coming into iPhone 13 Pro, and we’re excited to bring it to iPhone 13 as well. Now, back to Jaws.

Jaws: ( 01:10:35 ) The all new Pro Camera System, combined with the power of computational photography, will allow users to capture beautiful images better than ever before. The new iPhone 13 Pro Camera System also provides our most advanced video features. The all new camera system, along with Dolby Vision HDR recording, produces incredible pro level video. So, we asked two time Academy Award winning director, Kathryn Bigelow, and Oscar nominated cinematographer, Greg Frazier, to show us what they can do with the power of iPhone 13 Pro.

Kathryn Bigelow: ( 01:11:08 ) Look up.

Speaker 40: ( 01:11:09 ) Light please.

Kathryn Bigelow: ( 01:11:29 ) It’s a completely integrated process now. The iPhone doesn’t require any ancillary pieces of equipment. Like it become still, and she turns slowly. It’s the dawning realization. I thought it was a good challenge. You know, these are all genres I love, and it’s so great to kind of parachute in, do a deep dive with the iPhone. And with so much accessibility, I think all pretension tends to disappear. And so, it makes the set, and the filming process, much less apprehensive.

Greg Frazier: ( 01:12:12 ) There was no limitations to what I could do with this particular camera. Whereas normally, everybody gets so precious about a camera… And lens looks so expensive, or it’s so fragile. One of the things that the iPhone couldn’t do up until now, was to create an idea of depth from a lens. With Cinematic mode, what’s exciting is, we can actually choose focus later. To me, that’s really bringing it up to the professional film cameras.

Greg Frazier: ( 01:12:50 ) We can actually go ahead and make these stories, and make these films, using the tools on this iPhone. I believe that with the advent, and with the addition of Cinematic mode, we’re going to very soon see filmmakers make films in a different way, which is exciting.

Kathryn Bigelow: ( 01:13:08 ) It might even verse a brand new genre.

Greg Frazier: ( 01:13:11 ) I have no doubt it will, just given the size, and given the ability to move this camera.

Kathryn Bigelow: ( 01:13:15 ) Exactly.

Greg Frazier: ( 01:13:16 ) It will change the language of cinema…

Kathryn Bigelow: ( 01:13:18 ) … Of cinema…

Greg Frazier: ( 01:13:18 ) … In a very positive way.

Speaker 40: ( 01:13:46 ) Cutting.

Jaws: ( 01:13:50 ) Everything you just saw, including the behind the scenes’ footage, was shot on iPhone 13 Pro. With major updates across the wide, ultra wide, and telephoto cameras, it’s an incredible device for filmmaking. The new ultra wide camera enables amazing macro slow-mo videos, thanks to the new lens design. And the new 3X telephoto allows you to zoom even closer to the action, and offers a great new focal length for video.

Jaws: ( 01:14:16 ) This is really awesome when using our all new Cinematic mode, which uses machine learning and disparity, to create a depth map that’s built into the video. So, you can change the depth effect, including the level of BOCA, and where the focus is applied, even after the capture. This is another iPhone first, as iPhone 13, and iPhone 13 Pro, are the only smartphones that can do this.

Jaws: ( 01:14:40 ) We also have another Pro video feature coming later this year, and that’s ProRes video. ProRes offers exceptionally high color fidelity, and more efficient encoding, for use in pro video editing apps, like Final Cut Pro. That’s why it’s widely used by video editors as the final delivery format for commercials, feature films, and broadcast. A15 Bionic adds hardware acceleration for ProRes, and in combination with our advanced video encoders and decoders, as well as our faster file system, and flash storage pipeline, you can now record up to 4k at 30 frames per second in ProRes, right in the camera app. iPhone 13 Pro is the only smartphone to provide an end to end pro workflow, allowing you to record, and edit, in ProRes, or Dolby Vision. This will transform filmmaking with a device that can simply slip into your pocket.

Jaws: ( 01:15:33 ) Next, let’s talk about battery life. This is our most pro iPhone ever, with our fastest performance, most advanced display, and most powerful camera system ever in an iPhone. Thanks to the efficiency of the A15 Bionic, and iOS15, as well as a larger battery, iPhone 13 Pro delivers incredible, all day battery life. iPhone 13 Pro lasts more than one and a-half hours longer in your day, than iphone 12 Pro. And iPhone 13 Pro Max will last more than two and a-half hours longer than iPhone 12 Pro Max. That means iPhone 13 Pro Max has the longest battery life ever in an iPhone.

Jaws: ( 01:16:12 ) The entire iPhone 13 lineup has been carefully designed to minimize its impact on the environment. We redesigned the packaging to eliminate the outer plastic wrap, saving 600 metric tons of plastic. This brings us closer to our goal of completely removing plastic from all of our packaging. iPhone uses 100% recycled, rare earth elements and magnets, and 100% recycled tin in the solder of the main logic board.

Jaws: ( 01:16:38 ) So, that’s iPhone 13 Pro, with our most advanced technologies, an all new camera system with three new cameras, ProRes video, Cinematic mode, the new Super Retina XDR display with ProMotion, A15 Bionic with five core GPU, 5G, Mag safe, and incredible durability features. These I-phones push the boundaries for what’s possible in a smartphone.

Jaws: ( 01:17:02 ) Even with all this incredible technology, iPhone 13 Pro still starts at $999, and iphone 13 Pro Max still starts at $1099. We also have amazing offers from apple, and our partners, including up to $1000 off a new s, when you trade in a qualifying iPhone.

Jaws: ( 01:17:20 ) And this year, we’re introducing a new 1 terabyte storage option. This is a great addition for our pro iPhone users. The 1 terabyte joins our 128, 256, and 512 gigabytes storage options. You can pre-order all four new models of iPhone 13 family this Friday, September 17th. And they will all be available on September 24th. So, here’s our new iPhone lineup, including iPhone 12, iPhone 11, and iPhone se, starting at just $399. Now, back to Tim.

Tim Cook: ( 01:18:02 ) Thank you, Jaws. And thank you to all of today’s presenters. What a spectacular set of announcements. Our most popular iPad is now powered by the A13 Bionic, with a new 12 megapixel ultra wide front camera with Center Stage. This is a big upgrade. iPad mini gets a completely new, all screen design, with a brilliant liquid retina display, blazing fast performance with the new A15 Bionic chip, new cameras with Center Stage, and all new colors. This is the mightiest iPad mini yet.

Tim Cook: ( 01:18:40 ) The new Apple Watch Series 7 has our largest and most advanced display, optimize UI, new watch faces, and it’s our most durable ever. It’s the best smart watch in the world. An update to Apple Fitness Plus, adding Pilates and Guided Meditation, a new workout to get you ready for snow season, as well as group workouts to help keep you motivated.

Tim Cook: ( 01:19:05 ) And iPhone 13, with fantastic new technologies, including our most advanced dual camera system, with Cinematic mode, A15 Bionic, 5G, brighter Super Retina XDR display, and longer, all day battery life.

Tim Cook: ( 01:19:22 ) iPhone 13 Pro, with our most state-of-the-art technologies, for those who want the most out of their iPhone. With our biggest camera system advancement yet, including Cinematic mode and ProRes video, the Super Retina XDR display with ProMotion, A15 bionic with five core GPU, 5G, and industry leading durability.

Tim Cook: ( 01:19:46 ) These are the best iPhones we’ve ever created. Here at apple, the customer is at the center of everything we do. And we continue to innovate, designing the very best products and services to enrich people’s lives, and to empower them to do great things every day. Thank you for joining us. Stay safe, and take care.

Speaker 41: ( 01:20:17 ) That sound you hear that lingers in your ear, but you can’t forget from sundown to sunset.

Speaker 41: ( 01:20:20 ) It’s on in the air. You hear it everywhere, no matter what you do, it’s going to grab a hold on… grab up on your soul.

Speaker 41: ( 01:20:20 ) Might as well get with it, like a sound you hear that lingers in your ear, and oh.

Speaker 41: ( 01:20:20 ) It’s in the air. It’s everywhere, oh baby.

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Keynote User Guide for iPhone

• What’s new in Keynote 14.0
• Intro to Keynote
• Intro to images, charts, and other objects
• Create a presentation
• Choose how to navigate your presentation
• Open a presentation
• Save and name a presentation
• Find a presentation
• Print a presentation
• Prevent accidental editing
• Undo or redo changes
• Quick navigation
• Change the working view
• Copy text and objects between apps
• Basic touchscreen gestures
• Create a presentation using VoiceOver
• Add or delete slides
• Reorder slides
• Group or ungroup slides
• Skip or unskip a slide
• Change the slide size
• Change a slide background
• Add a border around a slide
• Show or hide text placeholders
• Show or hide slide numbers
• Apply a slide layout
• Add and edit slide layouts
• Change a theme
• Add an image
• Add an image gallery
• Edit an image
• Add and edit a shape
• Combine or break apart shapes
• Save a shape to the shapes library
• Add and align text inside a shape
• Add 3D objects
• Add lines and arrows
• Add and edit drawings
• Add video and audio
• Record video and audio
• Edit video and audio
• Add live video
• Set the movie and image formats
• Position and align objects
• Use alignment guides
• Place objects inside a text box or shape
• Layer, group, and lock objects
• Change object transparency
• Fill shapes and text boxes with color or an image
• Add a border to an object
• Add a caption or title
• Add a reflection or shadow
• Use object styles
• Resize, rotate, and flip objects
• Add linked objects to make your presentation interactive
• Select text
• Copy and paste text
• Format a presentation for another language
• Use phonetic guides
• Use bidirectional text
• Use vertical text
• Change the look of text
• Use text styles
• Change text capitalization
• Add drop caps
• Make characters superscript or subscript
• Format fractions automatically
• Format dashes and quotation marks
• Format Chinese, Japanese, or Korean text
• Set tab stops
• Format text into columns
• Adjust line spacing
• Format lists
• Add mathematical equations
• Add borders and rules (lines) to separate text
• Add or delete a table
• Select tables, cells, rows, and columns
• Add or remove rows and columns
• Move rows and columns
• Resize rows and columns
• Merge or unmerge cells
• Change the look of table text
• Show, hide, or edit a table title
• Change table gridlines and colors
• Use table styles
• Resize, move, or lock a table
• Add and edit cell content
• Format dates, currency, and more
• Highlight cells conditionally
• Format tables for bidirectional text
• Alphabetize or sort table data
• Add or delete a chart
• Change a chart from one type to another
• Modify chart data
• Move, resize, and rotate a chart
• Change the look of data series
• Add a legend, gridlines, and other markings
• Change the look of chart text and labels
• Add a chart border and background
• Use chart styles
• Animate objects onto and off a slide
• Animate objects on a slide
• Change build order and timing
• Add transitions
• Present on your iPhone
• Present on a separate display
• Present on iPhone over the internet
• Use a remote
• Make a presentation advance automatically
• Play a slideshow with multiple presenters
• Add and view presenter notes
• Rehearse on your device
• Play a recorded presentation
• Check spelling
• Look up words
• Find and replace text
• Replace text automatically
• Set your author name for comments
• Highlight text
• Add and print comments
• Send a presentation
• Intro to collaboration
• Invite others to collaborate
• Collaborate on a shared presentation
• See the latest activity in a shared presentation
• Change a shared presentation’s settings
• Stop sharing a presentation
• Shared folders and collaboration
• Use Box to collaborate
• Create an animated GIF
• Post your presentation in a blog
• Use iCloud Drive with Keynote
• Export to PowerPoint or another file format
• Restore an earlier version of a presentation
• Move a presentation
• Delete a presentation
• Password-protect a presentation
• Create and manage custom themes
• Transfer files with AirDrop
• Transfer presentations with Handoff
• Transfer presentations with the Finder
• Keyboard shortcuts
• Keyboard shortcut symbols

Intro to Keynote on iPhone

You can use Keynote to create beautiful and engaging presentations with fun animations, interesting transitions, and professional polish.

To create a Keynote presentation, you always start with a theme , then modify it however you want. Slides in a theme include placeholder images and text styled as headlines and body content.

To build your presentation, you replace placeholder content with your own content, or delete placeholders you don’t need. You can also add other objects—like shapes, photos, and charts—to any slide.

You can quickly change the look of the selected text or object by applying a new style to it. Tap one of the alternative styles to change the object’s look, or use the style options to customize the object’s appearance however you like.

To explore the Keynote User Guide, tap one of the “See also” links below, tap Table of Contents at the top of the page, or enter a word or phrase in the search field.

Keynote 14.0 for iPhone requires iOS 16 or later. Keynote is available in the App Store and requires an Apple ID to download. Features are subject to change, and some may require internet access. Additional fees and terms may apply.

iPhone Green Screen

My 13 Pro is facing the green screen of death issue, what can be done to fix it?

[Re-Titled by Moderator]

iPhone 13 Pro, iOS 15

Posted on Mar 1, 2023 11:22 PM

Posted on Oct 28, 2023 6:07 AM

I am happy that due to green issue in my iPhone I was faced the lots of pain due to this.

Now i sell my iPhone and happily purchase Samsung.

Now I phone is not giving quality for money, worst experience of iPhone....company only making profit and ignore customer. I think company should do all such green issue free of cost even the phone is not under warrantee.

We all take owth that we will never use apple product again.

Worst service

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Oct 28, 2023 6:07 AM in response to Tara_I

Apr 19, 2023 3:33 AM in response to ProustGiulio

I tried all these, I gave the phone to Apple care service.., They charged be Rs. 1750 for the diagnosis and came back the next day and told that it is a hardware issue. But dint give me a proper solution why this happend. Instead asked me to change the display for Rs31500.

How Apple can help?

Since it is out of warranty even the Apple support centre doesnt help and join hands with the service centre and foll us on this.

Atlast i have to spend a Rs 31500 to restore my iphone or just throw it in the garbage.

My Phone is only 1.5 years old.

Apple was a trusted brand once.

Sep 22, 2023 11:02 PM in response to Shadhu

This is a very serious issue & needs to be addressed.

My dad uses an iPhone 13 Pro Max and is facing white screen issues after updating the iPhone.

Apple was a trusted brand once. Because of your false update, we have to bear the cost, why is that so??

It's APPLE fault Apple should resolve it for free.

Apple hasn’t mentioned to any of the iPhone users that you shouldn’t update this version, it all the iPhone all the time, and when there is a big update it pups up to update it, so my dad did it, and after updating the iPhone, it turned into a white screen.

What is the resolution for this issue? Seems like a World Wide Issue!

FYI: There is no single damage on my dad's device

Jul 20, 2023 7:13 AM in response to Shadhu

My new Iphone 14 pro max is just under 5 months old and suddenly yesterday, it starts flickering green lines on screen while using and after 2-3 hours, the entire screen turned green. This is really a serious issue seen in new pro and pro max models of iPhone, Apple must do something regarding this.

Apr 9, 2023 3:09 AM in response to mponteres

Yes! The same thing happened to my phone this morning, Its only 14 months old and apple said I have to replace the screen for more than $400 which is ridiculous given the fact that there have been so many cases of green screens recently. I hope Apple do the right thing and look into this.

Sep 10, 2023 10:48 AM in response to kotipalli_P

Try connecting it to latest version of iTunes on PC using USB cable and force restart the phone.

i had similar issue which got resolved after I did the same procedure.

• Connect USB cable to PC
• open iTunes app
• connect USB cable to iPhone
• force restart - press volume up key and release immediately , then press volume down key and release immediately. Then press and hold power button.

repeat this steps at least 3-4 times.

See if this works. Coz it surely worked for me.

all the best

Aug 28, 2023 11:55 PM in response to Shadhu

May 17, 2023 4:29 PM in response to ajith295

If your device is still within support coverage, please contact apple support. For us who’ve using the unit for >1 year, was asked to replace the lcd charge to customer.

It seems more and more iphone 13 users are experiencing this issue. Apple community moderator, please hear us

May 12, 2023 3:25 AM in response to mponteres

Did you try calling apple support and asking for an exception? Since the green screen was caused by them and not the user. That’s what worked for me with my phone being out of warranty, you just have to be persistent and explain the situation well. Also had it checked and a diagnostic report was given at the istore stating that there’s no physical or water damage to my phone, then I was granted a one time LCD replacement free of charge. Only had to pay for the diagnostic

Jul 25, 2023 8:02 AM in response to Shadhu

I am just wondering why Apple company didn’t try to fix the green screen of death. I am using I phone 13 pro, which has the problem of green screen of death. When I contact to Apple support, I was told to change the display. Speechless! I think it is a time to stop using Apple products.

Aug 12, 2023 2:58 AM in response to Shadhu

My iphone 13 pro max just turned green screen of death all of a sudden.

You pay the premium amount thinking of the quality associated with apple, but now not so sure.

Will think twice before purchasing an iphone next time.

Had to pay out of pocket for a manufacturing defect.

Shame apple has not released a public statement on this.

Mar 2, 2023 12:02 AM in response to Shadhu

Check if it is a temporary glitch, by using these gestures:

Press and quickly release the volume up button, press and quickly release the volume down button, then press and hold the side (power) button. Only when the Apple logo appears (it might take 10-20 seconds), release that button (ignore all other screens that might appear, the one with the "slider" to turn the device off included).

If the issue persists, it could be a hardware (screen? other internal component?) failure but we, just users like you, cannot diagnose that issue remotely, sorry.

I suggest that you make an appointment (*) and have your device inspected at an Apple Store or AASP (Apple Authorized Service Provider) among this list:--> Apple – Location Selector . After checking it out, they'll give you all the available options.

(*) You can do it:

• Online:--> Genius Bar Reservation and Apple Support Options - Apple ;
• Contacting a local Apple Store or AASP among the list provided above;
• Using the "Apple Store" app, available and downloadable from AppStore.

Jun 3, 2023 7:24 PM in response to Shadhu

Faced the Same issue , Apple does not acknowledge it as a product bug even though I saw multiple people with same problem when I was at the Apple genius bar .. paid for the replaced screen.. my phone was 1.5 years old and I realise from all the comments that most of them had problem after 1.4 -1.5 yrs !!!

it’s most likely a bad batch issue so surprising how they won’t acknowledge it.. new screen warranty is only 90 days and they couldn’t commit that this same issue won’t come in the new screen after 90 days.

Jul 30, 2023 8:59 AM in response to mponteres

I too have same case... and Paid 31.5 K INR.. and my 13 pro was just over 1 year. I could not digest why should I pay for Apple hardware problem( as they used substandard components at premium cost)..

Jun 10, 2023 10:07 PM in response to Shadhu

Facing the Green screen issue in 13 Pro. Managed to do a backup somehow by guessing where the screen buttons would be. But Green screen still there after factory restore. This does seem to be a product defect and customers are made to pay for it. I am not going to buy anything beyond SEs in future.

Meet the Community

Explore a selection of activities hosted by developer organizations during and after WWDC.

South Korea, June 10 - 11

AsyncSwift - WWDC24 Watch Party

Join this WWDC24 watch party from South Korea, hosted by the AsyncSwift. Conducted in Korean.

Copenhagen, Denmark, June 10

BBQ & Watch Party at Shape - WWDC24

Join to watch the livestream of WWDC24. Kickoff with snacks, refreshments, and BBQ in the courtyard, and then head in to the office to watch the keynote. The event is open to all.

Stockholm, Sweden, June 10

Bontouch - WWDC24 Watch Party

Catch this event and watch the action livestream of the WWDC24 keynote while enjoying food, drinks, quizzes, and Bingo.

Australia, June 13 (Melbourne) 

June 20 (Sydney)

CocoaHeads Australia - WWDC Meetup

Special meetup in Melbourne and Sydney to discuss the exciting set of announcements from Apple at WWDC.

Brazil, June 25

CocoaHeads São Paulo - WWDC24 Recap Meetup

Meet with a panel of industry leaders from the community to discuss and learn more about the latest from Apple. Presented in Brazilian Portuguese.

Brazil, June 10

CocoaHeads São Paulo - WWDC24 Watch Party

Watch the WWDC24 keynote together with other developers. Engage, celebrate, and meet with the community over snacks and drinks.

Netherlands, June 10

CocoaHeadsNL - WWDC24 Keynote Watch Party @ ABN AMRO

Join this WWDC24 keynote watch party hosted by ABN AMRO in Amstelveen.

Palo Alto, CA, June 12

Core Coffee x LookUp 10 Year Anniversary – WWDC Edition

Meet at Verve Coffee Roasters in Palo Alto for a special celebration, and catch up with fellow developers to chat about everything announced at WWDC, development, tech, and everything in-between.

San Jose, CA, June 9

Core Coffee – WWDC Edition (Part 1)

Catch this in-person pre-WWDC event to chat with fellow developers about WWDC24 predictions, development, tech, and everything in-between with members of the developer community over a hot and fresh cup of coffee.

Cupertino, CA, June 11

Core Coffee – WWDC Edition (Part 2)

Come out to this special in-person WWDC event at Voyager Craft Coffee in Cupertino. Catch up with fellow developers to chat about everything announced at WWDC, development, tech, and everything in-between.

Cupertino, CA, June 13

Core Coffee – WWDC Edition (Part 4)

Meet at the rooftop patio of Apple Park Visitor Center. Catch up with fellow developers to chat about everything announced at WWDC, development, tech, and everything in-between.

Helsinki, Finland, June 10

HelsinkiOS - WWDC24 Keynote Watch Party

Join this WWDC24 watch party hosted by Wolt. There will be speakers, refreshments, and more.

Indonesia, June 10

Indonesia Watch-along - WWDC24

Join this WWDC24 watch party from Indonesia, hosted by the iOS Developers Indonesia group and Innovation Cellar.

iOS Dev Happy Hour: IRL

This special in-person edition of #iOSDevHappyHour, a monthly gathering, is a place for current and aspiring developers to share experiences and knowledge, hang out, and build community during WWDC.

Singapore, June 10

iOS Dev Scout - WWDC 2024 Watch Party

Join this WWDC24 watch party from Singapore, hosted by the iOS Dev Scout and iOS Conf SG group.

Japan, June 22

iPhone Dev Sapporo - WWDC24 Recap

Join this social event to catch up on the newly announced technologies at WWDC24. Conducted in Japanese.

San Jose, CA, June 12

James Dempsey and the Breakpoints: LIVE near WWDC

Check out this evening of mingling, music, and laughs to benefit Techtonica. The show is a full concert of humorous, original, programming-oriented songs performed by a musical band of nerds, geeks, and community luminaries.

Turkey, June 10

NSIstanbul - WWDC Live Watch Party

Join and gather with NSInstanbul to watch this year's WWDC Keynote together.

United Kingdom, June 10

NSLondon - WWDC24 keynote viewing party

Join the annual WWDC watch party organized by NSLondon.

Cupertino, CA, June 10-14

One More Thing Conference

A community-run neighbor conference to WWDC. Gather for talks, workshops, WWDC-inspired experiences hosted by community experts, and the chance to meet fellow developers.

Canada, June 10

OneEleven - WWDC24 Live Keynote Watch Party

Join OneEleven to watch the live stream of Apple’s WWDC24 keynote – the biggest developer event of the year. Engage in this gathering to discover new tools and frameworks, interact with Apple experts and the global developer community, and participate in video sessions and one-on-one meetings.

RevenueCat's Annual Pre-WWDC Bashcade Bar

Share your excitement ahead of WWDC24, fuel up for the conference with fellow developers, and have a blast with a night of free food and drinks, exclusive swag, and classic arcade games.

Cupertino, CA, June 10

Students, Swift, Stars

An evening filled with app demos by young Swift developers and Swift Student Challenge winners, inspiring stories of collaboration within local tech communities, and invaluable insights to guide your journey.

Japan, June 27

Swift Fan Club - WWDC24 Session Summary Meeting

Learn from 10 invited speakers as they summarize and provide their thoughts on their favorite sessions from WWDC24. Presented in Japanese.

Greater China, June 10

Swift GG - WWDC.Playground

Join fellow Apple Enthusiasts for a WWDC 2024 Watch Party, hosted by SwiftGG, XReality.Zone, sspai, Monad Ventures, THU Maker Space and MEGAMIND at Beijing & Shanghai & Shenzhen on 10 June. Conducted in Mandarin.

Japan, June 30

Swift Kansai - iOS and macOS Developer Meetup (WWDC24 Edition)

Join to recap the biggest announcements from WWDC24 followed by time for socialization and pizza. Conducted in Japanese.

Philippines, June 10

SwiftPH Philippines - WWDC24 Keynote Watch Party

Join this WWDC24 watch party from Philippines, hosted by SwiftPH.

Japan, June 19

Tokyo iOS Meetup - WWDC 2024 Debriefing & Discussion Meetup

Join this meetup to go over everything that was announced at WWDC 2024, and what it means for Apple developers.

Orlando, FL, June 10

Underdog Devs - WWDC24 Watch Party

Watch the keynote and Platforms State of the Union presentations alongside fellow Apple developers in Orlando to celebrate the newly updated and released Apple technologies. Co-working space is provided for those who need to work in between events.

India, June 10

Watch Party Around India - WWDC24

Watch the WWDC24 keynote with fellow passionate developers in Bangalore, Mumbai, and Hyderabad.

XR Bootcamp - WWDC24 Vision Pro Meetup

Meet and connect with folks from Apple Vision Pro developer community, XR enthusiasts, and the XR Bootcamp team live at WWDC24.

No Results.

These events are sponsored by third-party developer organizations who are not affiliated with or endorsed by Apple Inc. (“Apple”). These website links are provided solely for your convenience, and Apple does not guarantee any information or content set forth therein.

iPhone 14 Pro

Iphone 14 pro now available from apple’s refurbished store.

Today Apple has updated its online refurbished store to feature a newly added product. For the first time, the iPhone 14, iPhone 14 Pro, and iPhone 14 Pro Max are now available from Apple as certified refurbished devices. This means you can get one of the more recent iPhone models at a discount and with a handful of guarantees from Apple.

Refurbished iPhone 14 pricing

Supply on the Apple refurbished store comes and goes, but until now the newest model of iPhone you could buy was 2021’s iPhone 13. The addition of the iPhone 14 line means you can now purchase a refurbished model that includes the redesigned notch area featuring the Dynamic Island—a stark visual indicator of the most modern iPhone designs.

Currently on Apple’s refurbished store , the iPhone 14, 14 Pro, and 14 Pro Max are available at varying configurations and the following price points:

• iPhone 14 starts at $619 ($110 savings)
• iPhone 14 Pro starts at $759 ($140 savings)
• iPhone 14 Pro Max starts at $849 ($150 savings)

Curiously, the iPhone 14 Plus is not available for sale. Stock will likely be added later, but for now it’s the lone refurbished option you can’t get from the 14 lineup.

If you’re in the market for a refurbished iPhone 14, Amazon undercuts Apple’s own prices with its own Amazon Premium Renewed lineup:

• $545 for 128GB
• $609 for 256GB
• $722 for 512GB
• $715 for 128GB
• $860 for 256GB
• $880 for 512GB
• $900 for 1TB

What do you get with an Apple refurbished iPhone?

Wonder what you’re getting with a refurbished iPhone? Apple promises that every model includes:

• a brand new battery
• new outer shell
• a one-year warranty
• free returns
• a charging cable

In many respects it’s as if you’re getting a whole new iPhone, since the battery and outer shell are two of the most depreciative aspects of the phone, and both are brand new with an Apple refurbished model.

Whether you or someone you know is in the market for an iPhone, if you’re not interested in waiting around for this fall’s launch of the expected iPhone 16 lineup , grabbing one of these refurbished models is a great option.

FTC: We use income earning auto affiliate links. More.

Check out 9to5Mac on YouTube for more Apple news:

Ryan got his start in journalism as an Editor at MacStories, where he worked for four years covering Apple news, writing app reviews, and more. For two years he co-hosted the Adapt podcast on Relay FM, which focused entirely on the iPad. As a result, it should come as no surprise that his favorite Apple device is the iPad Pro.

Manage push notifications

Apple Music celebrates the greatest records ever made with the launch of inaugural 100 Best Albums list

Discover, Learn, and Share with Friends

Follow Along on Apple Music Radio

Text of this article

May 13, 2024

PRESS RELEASE

A 10-day countdown kicks off today with the reveal of albums 100-91, featuring works from Solange; Tyler, The Creator; George Michael; and more Discover, share, and follow along as Apple Music journeys through the albums that shaped, inspired, and fundamentally changed music

CUPERTINO, CALIFORNIA  Apple Music today announced the release of its 100 Best Albums of all time, a celebratory list of the greatest records ever made, crafted by Apple Music’s team of experts alongside a select group of artists, including Maren Morris, Pharrell Williams, J Balvin, Charli XCX, Mark Hoppus, Honey Dijon, and Nia Archives, as well as songwriters, producers, and industry professionals. The list is an editorial statement, fully independent of any streaming numbers on Apple Music — a love letter to the records that have shaped the world music lovers live and listen in.

Apple Music is bringing its 100 Best Albums to life with a countdown celebration beginning today, revealing 10 albums each day for the next 10 days, along with a brand-new 100 Best microsite, new and exclusive content, dedicated Apple Music Radio episodes, and so much more. The countdown will culminate on the final day with the reveal of Apple Music’s top 10 albums of all time during a broadcast radio special.

“100 Best brings together all the things that make Apple Music the ultimate service for music lovers — human curation at its peak, an appreciation for the art of storytelling, and unparalleled knowledge of music and an even deeper love for it,” said Rachel Newman, Apple Music’s senior director of content and editorial. “We have been working on this for a very long time, and it’s something we are all incredibly proud of and excited to share with the world.”

“Putting this list together was a true labor of love, both in that it was incredibly difficult to do and in that we are all so passionate about it,” said Zane Lowe, Apple Music’s global creative director and lead anchor for Apple Music 1. “We were tasked with selecting the 100 best — that’s practically mission impossible. But as music fans, it was also amazing to really take a minute and sit and think about the music and albums and artists that we love so much in this context. If this list sparks more debate among fans outside of Apple Music and gets people talking passionately about the music they love, then we’ve done what we set out to do.”

The first 10 albums, revealed today, offer a glimpse into Apple Music’s unique approach with 100 Best. With seven of the 10 records hailing from the 21st century, two from the 90s, only one from the 70s, and various genres represented, the list spotlights contemporary artists like Tyler, The Creator; Robyn; Lorde; Travis Scott; Solange; Burial; and more who have helped define this century through their music and its influence on others.

100. Body Talk , Robyn 99. Hotel California, Eagles 98. ASTROWORLD, Travis Scott 97. Rage Against the Machine , Rage Against the Machine 96. Pure Heroine , Lorde 95 . Confessions , USHER 94. Untrue , Burial 93. A Seat at the Table , Solange 92. Flower Boy , Tyler, The Creator 91. Listen Without Prejudice Vol. 1 , George Michael

“There are so many fun facts for our listeners to discover about these albums,” said Scott Plagenhoef, Apple Music’s global head of music programming. “For example, two of the records revealed today were promoted without the image of the artist, but for opposite reasons — Burial’s Untrue because the artist was still operating anonymously at the time, and George Michael’s Listen Without Prejudice Vol. 1 because the artist was actually retreating from fame.”

To accompany the list, today Apple Music also revealed a dedicated microsite that will update every day of the countdown, making it easy for listeners to follow along. Available now at 100best.music.apple.com , the new 100 Best microsite spotlights in-depth analysis of each album, archival interviews, and more, and makes it easy for fans to share their favorite albums with friends and on their social channels.

Explore records 100-91 of Apple Music’s 100 Best Albums at 100best.music.apple.com .

Fans will also be treated to a full 100 Best Albums Radio takeover on Apple Music Hits, where round-the-clock specials with Apple Music Radio hosts and daily specials at 9 a.m. PT (noon ET) will be broadcasted, plus exclusive content will drop every day on demand on Apple Music and Apple Podcasts.

The last 10 albums will be revealed on Wednesday, May 22, with a special roundtable discussion broadcasting globally on Apple Music that features guest artists Nile Rodgers and Maggie Rogers reflecting on the list alongside Apple Music’s own Zane Lowe and Ebro Darden. Lowe will also curate a special mashup-style DJ mix featuring songs from all 100 Best Albums.

Apple Music will keep the momentum going after the countdown ends with an additional week of 100 Best Albums Radio takeover on Apple Music Hits.

All 100 Best Albums recipients will be given an award comprised of blasted anodized aluminum, sourced entirely from recycled Apple products, in a unique polished PVD gold. The design on the back of the award takes its cues from a vinyl LP record and is inscribed with the artist’s name, the album title, and the album’s year of release.

Explore Apple Music’s 100 Best Albums at 100best.music.apple.com and check back daily to discover the full list. Get exclusive content by following @AppleMusic on TikTok, Instagram, YouTube, Facebook, and X.

Press Contacts

Giovanni Bossio

[email protected]

Cat Franich

[email protected]

Apple Media Helpline

[email protected]

Images in this article