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Article • 10 min read

Creative Problem Solving

Finding innovative solutions to challenges.

By the Mind Tools Content Team

Imagine that you're vacuuming your house in a hurry because you've got friends coming over. Frustratingly, you're working hard but you're not getting very far. You kneel down, open up the vacuum cleaner, and pull out the bag. In a cloud of dust, you realize that it's full... again. Coughing, you empty it and wonder why vacuum cleaners with bags still exist!

James Dyson, inventor and founder of Dyson® vacuum cleaners, had exactly the same problem, and he used creative problem solving to find the answer. While many companies focused on developing a better vacuum cleaner filter, he realized that he had to think differently and find a more creative solution. So, he devised a revolutionary way to separate the dirt from the air, and invented the world's first bagless vacuum cleaner. [1]

Creative problem solving (CPS) is a way of solving problems or identifying opportunities when conventional thinking has failed. It encourages you to find fresh perspectives and come up with innovative solutions, so that you can formulate a plan to overcome obstacles and reach your goals.

In this article, we'll explore what CPS is, and we'll look at its key principles. We'll also provide a model that you can use to generate creative solutions.

About Creative Problem Solving

Alex Osborn, founder of the Creative Education Foundation, first developed creative problem solving in the 1940s, along with the term "brainstorming." And, together with Sid Parnes, he developed the Osborn-Parnes Creative Problem Solving Process. Despite its age, this model remains a valuable approach to problem solving. [2]

The early Osborn-Parnes model inspired a number of other tools. One of these is the 2011 CPS Learner's Model, also from the Creative Education Foundation, developed by Dr Gerard J. Puccio, Marie Mance, and co-workers. In this article, we'll use this modern four-step model to explore how you can use CPS to generate innovative, effective solutions.

Why Use Creative Problem Solving?

Dealing with obstacles and challenges is a regular part of working life, and overcoming them isn't always easy. To improve your products, services, communications, and interpersonal skills, and for you and your organization to excel, you need to encourage creative thinking and find innovative solutions that work.

CPS asks you to separate your "divergent" and "convergent" thinking as a way to do this. Divergent thinking is the process of generating lots of potential solutions and possibilities, otherwise known as brainstorming. And convergent thinking involves evaluating those options and choosing the most promising one. Often, we use a combination of the two to develop new ideas or solutions. However, using them simultaneously can result in unbalanced or biased decisions, and can stifle idea generation.

For more on divergent and convergent thinking, and for a useful diagram, see the book "Facilitator's Guide to Participatory Decision-Making." [3]

Core Principles of Creative Problem Solving

CPS has four core principles. Let's explore each one in more detail:

• Divergent and convergent thinking must be balanced. The key to creativity is learning how to identify and balance divergent and convergent thinking (done separately), and knowing when to practice each one.
• Ask problems as questions. When you rephrase problems and challenges as open-ended questions with multiple possibilities, it's easier to come up with solutions. Asking these types of questions generates lots of rich information, while asking closed questions tends to elicit short answers, such as confirmations or disagreements. Problem statements tend to generate limited responses, or none at all.
• Defer or suspend judgment. As Alex Osborn learned from his work on brainstorming, judging solutions early on tends to shut down idea generation. Instead, there's an appropriate and necessary time to judge ideas during the convergence stage.
• Focus on "Yes, and," rather than "No, but." Language matters when you're generating information and ideas. "Yes, and" encourages people to expand their thoughts, which is necessary during certain stages of CPS. Using the word "but" – preceded by "yes" or "no" – ends conversation, and often negates what's come before it.

How to Use the Tool

Let's explore how you can use each of the four steps of the CPS Learner's Model (shown in figure 1, below) to generate innovative ideas and solutions.

Figure 1 – CPS Learner's Model

Explore the Vision

Identify your goal, desire or challenge. This is a crucial first step because it's easy to assume, incorrectly, that you know what the problem is. However, you may have missed something or have failed to understand the issue fully, and defining your objective can provide clarity. Read our article, 5 Whys , for more on getting to the root of a problem quickly.

Gather Data

Once you've identified and understood the problem, you can collect information about it and develop a clear understanding of it. Make a note of details such as who and what is involved, all the relevant facts, and everyone's feelings and opinions.

Formulate Questions

When you've increased your awareness of the challenge or problem you've identified, ask questions that will generate solutions. Think about the obstacles you might face and the opportunities they could present.

Explore Ideas

Generate ideas that answer the challenge questions you identified in step 1. It can be tempting to consider solutions that you've tried before, as our minds tend to return to habitual thinking patterns that stop us from producing new ideas. However, this is a chance to use your creativity .

Brainstorming and Mind Maps are great ways to explore ideas during this divergent stage of CPS. And our articles, Encouraging Team Creativity , Problem Solving , Rolestorming , Hurson's Productive Thinking Model , and The Four-Step Innovation Process , can also help boost your creativity.

See our Brainstorming resources within our Creativity section for more on this.

Formulate Solutions

This is the convergent stage of CPS, where you begin to focus on evaluating all of your possible options and come up with solutions. Analyze whether potential solutions meet your needs and criteria, and decide whether you can implement them successfully. Next, consider how you can strengthen them and determine which ones are the best "fit." Our articles, Critical Thinking and ORAPAPA , are useful here.

4. Implement

Formulate a plan.

Once you've chosen the best solution, it's time to develop a plan of action. Start by identifying resources and actions that will allow you to implement your chosen solution. Next, communicate your plan and make sure that everyone involved understands and accepts it.

There have been many adaptations of CPS since its inception, because nobody owns the idea.

For example, Scott Isaksen and Donald Treffinger formed The Creative Problem Solving Group Inc . and the Center for Creative Learning , and their model has evolved over many versions. Blair Miller, Jonathan Vehar and Roger L. Firestien also created their own version, and Dr Gerard J. Puccio, Mary C. Murdock, and Marie Mance developed CPS: The Thinking Skills Model. [4] Tim Hurson created The Productive Thinking Model , and Paul Reali developed CPS: Competencies Model. [5]

Sid Parnes continued to adapt the CPS model by adding concepts such as imagery and visualization , and he founded the Creative Studies Project to teach CPS. For more information on the evolution and development of the CPS process, see Creative Problem Solving Version 6.1 by Donald J. Treffinger, Scott G. Isaksen, and K. Brian Dorval. [6]

Creative Problem Solving (CPS) Infographic

See our infographic on Creative Problem Solving .

Creative problem solving (CPS) is a way of using your creativity to develop new ideas and solutions to problems. The process is based on separating divergent and convergent thinking styles, so that you can focus your mind on creating at the first stage, and then evaluating at the second stage.

There have been many adaptations of the original Osborn-Parnes model, but they all involve a clear structure of identifying the problem, generating new ideas, evaluating the options, and then formulating a plan for successful implementation.

[1] Entrepreneur (2012). James Dyson on Using Failure to Drive Success [online]. Available here . [Accessed May 27, 2022.]

[2] Creative Education Foundation (2015). The CPS Process [online]. Available here . [Accessed May 26, 2022.]

[3] Kaner, S. et al. (2014). 'Facilitator′s Guide to Participatory Decision–Making,' San Francisco: Jossey-Bass.

[4] Puccio, G., Mance, M., and Murdock, M. (2011). 'Creative Leadership: Skils That Drive Change' (2nd Ed.), Thousand Oaks, CA: Sage.

[5] OmniSkills (2013). Creative Problem Solving [online]. Available here . [Accessed May 26, 2022].

[6] Treffinger, G., Isaksen, S., and Dorval, B. (2010). Creative Problem Solving (CPS Version 6.1). Center for Creative Learning, Inc. & Creative Problem Solving Group, Inc. Available here .

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How to improve your creative skills for effective problem-solving

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What’s creative thinking?

Creative thinking versus critical thinking

Creative thinking skills

How to develop creative thinking skills

4 creative thinking examples to include on your resume

Sharpen your creativity

Creative thinking is the key to unlocking innovation and problem-solving excellence. 

In the whirlwind of everyday professional challenges, we’ve all encountered moments when fresh ideas feel elusive. If you’ve found yourself struggling to inspire your team or spinning out during a brainstorming session , it may be a sign you need to develop your creative skills. Plus, creative problem solving looks excellent on a resume .

As a leader or team member, your ability to think outside the box can ignite a spark of ingenuity that propels your team to new heights. Fan the flames of growth and learn how to improve your creative thinking (and highlight your new skills in your next job application).

What’s creative thinking? 

Creative thinking is the dynamic process of transforming your ideas into actions. The skillset equips you to think differently and approach challenges from innovative angles.

At its core, creative thinking empowers you to break free from the constraints of the status quo and dream up fresh, original ideas. It breathes life into your decisions, encouraging you to embrace your imaginative instincts. 

By daring to challenge traditional approaches, your creativity opens doors to uncharted innovations and groundbreaking solutions.

Creative thinking versus critical thinking 

Although creative and critical thinking are both used in problem-solving , the two skills are marked by key differences. 

Creative thinking is the catalyst for generating innovative ideas and crafting novel approaches to the challenges around them. With an open mind and a wild imagination, creative thinkers produce and explore unconventional solutions to the problems that stand in their way.

Critical thinking analyzes available information with an unbiased and rational approach. It involves questioning perceptions, ensuring that decisions are devoid of bias and reasoning remains grounded in sound judgment. 

Creative thinking skills 

When you look at creative thinking as a set of particular abilities, it becomes easier to develop and perfect. These creative skill examples can help you thrive inside and outside of the workplace:

1. Open-mindedness

When you’re open-minded, you can readily adapt to new information and look for fresh problem-solving approaches. You’re receptive to the opinions and ideas of others because you view them as constructive rather than criticizing . This openness also encourages you to freely share your creative ideas without fearing judgement.

2. Curiosity

You might find that you tap into creative potential the most when you’re challenging convention and posing new ways of thinking. Analyzing processes and asking yourself how you can improve them is an exciting way to make more efficient systems.

Whether you’re new to a job or have worked at the company for years, you may wonder why procedures are what they are — lean into this curiosity to develop new and better ways to work. 

3. Ability to brainstorm

There are numerous ways to solve a problem, and brainstorming helps to get them onto paper so you can weigh their pros and cons. This way of lateral thinking encourages you to view solutions as multifaceted rather than a single, straightforward answer.

4. Experimentation

Creative people experiment with various ways of solving a problem before deciding on the best way to take action. Emulate this mindset in your projects and tasks. For instance, if you work in web design, you might try several page layouts before deciding on a final visual identity for your client.

5. Networking

Speaking with people from different professional backgrounds is an excellent way to stimulate creative thinking and develop new perspectives. When you network with professionals with diverse skill sets and experiences, they might influence you to look at the world differently or suggest an innovative way to tackle a problem.

6. Observation

It’s important to know when to take the backseat and listen in. Observing how others tackle complex issues might inspire you to make changes within your team. Always keep an eye out for opportunities to learn from more experienced peers and innovative colleagues.

7. Organization

Although some individuals claim to thrive in clutter, keeping your work organized creates an environment where you can work freely without distraction. This involves keeping your workspace tidy, creating clear to-do lists, and using visual maps to express your plans and processes.

8. Communication

Proper communication empowers you to share valuable insight and ideas with your teammates. You need strong verbal and written skills to pitch and describe your thoughts and actively listen to others’ feedback and advice.

9. Analysis

Before you can dream up a creative approach to an obstacle, you must fully understand the problem at hand. Without proper analysis, your solution may contain flaws, or you could miss important details of your problem. Practice sifting through every detail of the issue and pinpointing the causes. 

10. Problem-solving

No matter your industry, problem-solving is always a valuable skill. Consider how to tackle a problem without asking the advice of others to see what creative solutions arise. This way, you can see what inventive ideas you can come up with before external opinions influence you.

Although some of your coworkers may seem to have a natural talent for creativity and creative thinking, it’s a skill anyone can develop and improve. Here are seven ways to advance your innovative problem-solving:

Reading is an effective way to exercise your mind, increase your vocabulary, and expose yourself to new ways of thinking. Whether your book is on a problem you’re facing at work or a new and exciting subject, reading is an excellent opportunity to learn. That’s right: simply cracking open a book can help you grow . 

Keep a notepad nearby and write down thoughts and ideas as they arise. Writing helps you to process information, and you can revisit your musing whenever you need to get your creative juices flowing. If you’ve never tried journaling before, it’s an excellent way to process your thoughts and feelings in a safe and private space. 

3. Exercise

Exercising improves your sleep and ability to cope with stress, making it easier to stay alert and contribute fresh ideas at work. 

4. Listen to music

Music can affect your mood and place you in the mindset to solve problems. If you’re struggling with creative writing or creating a visual piece of work, listening to music could push you toward expressing yourself more meaningfully. 

5. Ask for feedback

Collaboration and teamwork are key when developing creative solutions in the workplace. You can ask teammates or superiors for feedback on your ideas to gain insight into potential flaws in your reasoning and streamline your solutions.

6. Find a mentor or coach

Having an experienced person to bounce ideas off is a catalyst for creativity. A mentor or coach who’s dealt with similar obstacles can provide insight into what worked and what didn’t, saving you valuable brainstorming time. 

7. Change your approach

If you’ve been approaching your tasks the same way, adjusting your processes may bring a fresh perspective and stimulate change. Ask yourself why you tackle work from a similar angle each time and consider more creative ways to conduct your day-to-day operations.

4 creative thinking examples to include on your resume 

Employers want to add creative people to their teams because solving problems takes a lot of ingenuity. Use these four examples and bullet points for inspiration when listing creative thinking skills on your resume.

On a graphic designer’s resume:

• Collaborated on rebranding [company’s] visual identity and social media content strategy
• Developed unique and innovative branding material for [company A] , [company B] , and [company C]

On a copywriter’s resume:

• Revised [company’s] website and blog content to be more engaging, exciting, and SEO-focused
• Contributed original and innovative articles on [topic] to [publication A] and [publication B]

On a public relations specialist’s resume:

• Increased [company’s] brand awareness by planning [event] to launch [product]
• Collaborated with [brand] on [product’s] creative marketing strategy to reach a wider audience

On a teacher’s resume:

• Developed a novel approach to teaching [subject or class] to students with various learning styles and needs
• Introduced [extracurricular] , the first of its kind in [the school board] , to engage students in [activity]

Sharpen your creativity 

Critical and creative thinking broaden your perspective and allow you to devise unique solutions to everyday problems. You can develop your creative skills by changing your environment, learning from others, and adjusting your approach to work. 

Regardless of how you choose to spark creativity at work, don’t be afraid to step outside your comfort zone and confidently contribute your ideas. You never know — you might just come up with the next big company innovation.

Cultivate your creativity

Foster creativity and continuous learning with guidance from our certified Coaches.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

How to develop critical thinking skills

6 ways to leverage ai for hyper-personalized corporate learning, self directed learning is the key to new skills and knowledge, the power of professional learning communities, why asynchronous learning is the key to successful upskilling, can dreams help you solve problems 6 ways to try, experimentation brings innovation: create an experimental workplace, 8 creative solutions to your most challenging problems, why creativity isn't just for creatives and how to find it anywhere, similar articles, 10 problem-solving strategies to turn challenges on their head, thinking outside the box: 8 ways to become a creative problem solver, what is creative thinking and why does it matter, essential decision-making skills to guide your tough choices, what are professional skills, and which should you add to your resume, professional leadership skills to incorporate on your resume, stay connected with betterup, get our newsletter, event invites, plus product insights and research..

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Creative Thinking: Innovative Solutions to Complex Challenges

Learn how to grow a culture of creativity to innovate competitive solutions.

October 16, 2024

8:30 AM – 4:30 PM ET

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$2,990 Programs fill quickly — free cancellation up to 14 days prior

Registration Deadline

October 8, 2024

Overview: Creative Thinking Skills Course

The tech breakthrough that makes smartphones irrelevant, a new viral ad campaign, your company’s next big revenue generator — ideas like these could be sitting in your brain; all you need are the creative thinking skills and strategies to pull them out.

This interactive program focuses explicitly on the creative thinking skills you need to solve complex problems and design innovative solutions. Learn how to transform your thinking from the standard “why can’t we” to the powerful “how might we.” Crack the code on how to consistently leverage your team’s creative potential in order to drive innovation within your organization. Explore how to build a climate for innovation, remove barriers to creativity, cultivate courage, and create more agile, proactive, and inspired teams.

You will leave this program with new ideas about how to think more productively and how to introduce creative thinking skills into your organization. You can apply key takeaways immediately to implement a new leadership vision, inspire renewed enthusiasm, and enjoy the skills and tools to tackle challenges and seize opportunities.

Innovation experts Anne Manning and Susan Robertson bring to this highly-interactive and powerful program their decades of experience promoting corporate innovation, teaching the art of creative problem solving, and applying the principles of brain science to solve complex challenges.

Who Should Take Creative Thinking Skills Training?

This program is ideal for leaders with at least 3 years of management experience. It is designed for leaders who want to develop new strategies, frameworks, and tools for creative problem solving. Whether you are a team lead, project manager, sales director, or executive, you’ll learn powerful tools to lead your team and your organization to create innovative solutions to complex challenges.

All participants will earn a Certificate of Participation from the Harvard Division of Continuing Education.

Benefits of Creative Thinking Skills Training

The goal of this creative thinking program is to help you develop the strategic concepts and tactical skills to lead creative problem solving for your team and your organization. You will learn to:

• Retrain your brain to avoid negative cognitive biases and long-held beliefs and myths that sabotage creative problem solving and innovation
• Become a more nimble, proactive, and inspired thinker and leader
• Create the type of organizational culture that supports collaboration and nurtures rather than kills ideas
• Gain a practical toolkit for solving the “unsolvable” by incorporating creative thinking into day-to-day processes
• Understand cognitive preferences (yours and others’) to adapt the creative thinking process and drive your team’s success
• Develop techniques that promote effective brainstorming and enable you to reframe problems in a way that inspires innovative solutions

The curriculum in this highly interactive program utilizes research-based methodologies and techniques to build creative thinking skills and stimulate creative problem solving.

Through intensive group discussions and small-group exercises, you will focus on topics such as:

• The Creative Problem Solving process: a researched, learnable, repeatable process for uncovering new and useful ideas. This process includes a “how to” on clarifying, ideating, developing, and implementing new solutions to intractable problems
• The cognitive preferences that drive how we approach problems, and how to leverage those cognitive preferences for individual and team success
• How to develop—and implement— a methodology that overcomes barriers to innovative thinking and fosters the generation of new ideas, strategies, and techniques
• The role of language, including asking the right questions, in reframing problems, challenging assumptions, and driving successful creative problem solving
• Fostering a culture that values, nurtures, and rewards creative solutions

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In today's fast-paced and dynamic world, problem-solving has become an indispensable skill. Whether you are a business leader, a student, an entrepreneur, or simply someone navigating the complexities of daily life, the ability to overcome challenges is paramount. One key to effective problem-solving is harnessing creativity.

In this article, we'll explore the concept of harnessing creativity in problem-solving and discuss innovative approaches to tackle various challenges successfully.

Understanding the Link Between Harnessing Creativity and Problem-Solving

Creativity and problem-solving are often perceived as separate domains. However, they are intricately intertwined. Creativity is the fuel that powers innovative problem-solving. When you introduce creativity into the problem-solving process, you open the door to fresh perspectives and unconventional solutions. Here's how it works:

1. Divergent Thinking

Harnessing creativity encourages divergent thinking, which is the ability to consider multiple perspectives and generate a wide range of ideas. This process is particularly valuable when tackling complex problems. Divergent thinking allows you to explore different avenues, identifying potential solutions that may have otherwise gone unnoticed.

2. Out-of-the-Box Solutions

Creative problem-solving involves thinking beyond conventional boundaries. It prompts individuals to look for out-of-the-box solutions that challenge the status quo. This approach can lead to groundbreaking innovations that address problems in new and unexpected ways.

3. Resilience in Problem-Solving

Creativity fosters resilience in problem-solving. When you approach challenges with a creative mindset, you are better equipped to adapt to unexpected obstacles and setbacks. You are more likely to experiment with different approaches and persist until you find a workable solution.

Innovative Approaches to Problem-Solving through Creativity

Now that we understand the importance of creativity in problem-solving , let's explore innovative approaches that can help you harness your creative potential to overcome challenges.

1. Design Thinking

Design thinking is a problem-solving framework that places empathy at its core. It involves empathizing with the end user or the person facing the problem. By deeply understanding their needs, you can design solutions that truly address the issue. This approach encourages creative thinking, as it often requires brainstorming and prototyping to arrive at user-centric solutions.

2. Mind Mapping

Mind mapping is a visual technique that allows you to organize thoughts and ideas in a nonlinear fashion. It's an excellent tool for problem-solving as it helps you see connections between different elements of a problem. This visual approach often leads to creative insights and novel solutions.

3. Brainstorming and Collaboration

Collaborative brainstorming sessions can be a hotbed of creativity. When you bring diverse minds together to tackle a problem, you benefit from different perspectives and experiences. Encourage open, non-judgmental idea sharing in a brainstorming session to stimulate creative problem-solving.

4. Reverse Engineering

Reverse engineering involves breaking down a problem or a solution to its fundamental components. By dissecting an issue, you can better understand its intricacies and explore alternative ways to approach it. This analytical approach can trigger creative problem-solving by revealing hidden opportunities.

5. Storytelling and Scenario Planning

Using storytelling and scenario planning, you can create narratives that explore different outcomes and solutions. This approach encourages creative thinking by visualizing potential scenarios and their consequences. It allows you to anticipate challenges and devise strategies to overcome them.

6. Visual Thinking

Visual thinking is a method that involves using drawings, diagrams, and other visual aids to represent problems and solutions. Visualizing a problem often reveals patterns and relationships that are not apparent through words alone. This technique can unlock new, creative insights.

Case Studies in Creative Problem-Solving

To illustrate the power of creativity in problem-solving, let's delve into a few real-world case studies where innovative approaches led to remarkable solutions:

1. Airbnb: Empathy-Driven Design Thinking

Airbnb, the world's leading online marketplace for lodging and travel experiences, faced a unique problem. They needed to build trust between hosts and guests who were essentially strangers. To address this challenge, they implemented an empathy-driven design thinking approach. They focused on understanding the concerns and needs of both hosts and guests, leading to the creation of a secure platform with user-centric features.

2. SpaceX: Reverse Engineering for Rocket Reusability

SpaceX, Elon Musk's aerospace manufacturer and space transportation company, sought to reduce the cost of space exploration by making rockets reusable. Instead of following conventional engineering approaches, SpaceX employed reverse engineering by disassembling and analyzing the process of rocket launches. This led to the groundbreaking development of the Falcon 9 rocket, which has revolutionized space travel.

3. Tesla: Visual Thinking in Electric Car Design

Tesla, an electric vehicle and clean energy company, used visual thinking as a core part of its design process. By visualizing the electric car as a clean, efficient, and powerful machine, Tesla's team reimagined the possibilities of electric transportation. This approach led to the creation of high-performance electric vehicles that are changing the automotive industry.

Challenges in Harnessing Creativity for Problem-Solving

While harnessing creativity for problem-solving is essential, it comes with its set of challenges. Some of these challenges include:

1. Fear of Failure

Creativity often involves taking risks and embracing the possibility of failure. Many individuals and organizations are risk-averse, which can stifle creative problem-solving. Overcoming the fear of failure is crucial to unlock creative potential.

2. Lack of Resources

Creativity often requires time, resources, and a supportive environment. In organizations, tight budgets and stringent schedules can limit the space for creative problem-solving. Overcoming these constraints may require resource allocation and a cultural shift towards valuing creativity.

3. Resistance to Change

People and organizations can be resistant to change, especially when it comes to unconventional problem-solving approaches. Overcoming this resistance may require effective communication, leadership, and a commitment to demonstrating the value of creative solutions.

Conclusion: Harnessing Creativity for Effective Problem-Solving

In a world marked by constant change and complexity, effective problem-solving is a skill that can set individuals and organizations apart. Harnessing creativity in problem-solving is not just an option; it's a necessity. By embracing innovative approaches like design thinking, mind mapping, brainstorming, and visual thinking, you can unlock your creative potential to overcome challenges.

Real-world examples from companies like Airbnb, SpaceX, and Tesla demonstrate the power of creative problem-solving in achieving remarkable outcomes. However, it's crucial to acknowledge the challenges that come with creativity, such as the fear of failure, resource constraints, and resistance to change. Addressing these challenges head-on is essential for realizing the full potential of creative problem-solving.

In conclusion, by fostering a culture of creativity and incorporating innovative problem-solving methods, individuals and organizations can rise to the occasion and conquer the most complex challenges that come their way. Creativity isn't a luxury; it's a strategic advantage that can drive success in an ever-evolving world.

So, the next time you face a problem, remember to tap into your creative reservoir. You might just discover the innovative solution that changes everything.

About the Author

Awais Ahmed is a passionate writer and expert in the field of personal development, communication, and professional skills. With a background in psychology and a keen interest in human behavior, he is dedicated to helping individuals unleash their full potential and achieve personal and career success.

Continue to: Collaborative Innovation Social Problem-Solving

See also: Simple Ways to Teach Your Child Problem Solving Skills 5 Innovative Companies We Can Take Leadership Lessons From Critical Problem-Solving Skills for a Successful E-Commerce Venture

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The 4 Types of Innovation and the Problems They Solve

• Greg Satell

Disruption isn’t the only approach.

Innovation is, at its core, about solving problems — and there are as many ways to innovate as there are different types of problems to solve. Just like we wouldn’t rely on a single marketing tactic for the life of an organization, or a single source of financing, we need to build up a portfolio of innovation strategies designed for specific tasks. Leaders identify the right type of strategy to solve the right type of problem, just by asking two questions: How well we can define the problem and how well we can define the skill domain(s) needed to solve it. Well-defined problems that benefit from well-defined skills fall into the category of “sustaining innovation.” Most innovation happens here, because most of the time we’re trying to get better at something we’re already doing. “Breakthrough innovation” is needed when we run into a well-defined problem that’s just devilishly hard to solve. In cases like these, we need to explore unconventional skill domains. When the reverse is true — skills are well-defined, but the problem is not — we can tap into “disruptive innovation” strategies. And when nothing is well-defined, well, then we’re in the exploratory, pioneering realm of basic research. There are always new problems to solve; learn to apply the solution that best fits your current problem.

One of the best innovation stories I’ve ever heard came to me from a senior executive at a leading tech firm. Apparently, his company had won a million-dollar contract to design a sensor that could detect pollutants at very small concentrations underwater. It was an unusually complex problem, so the firm set up a team of crack microchip designers, and they started putting their heads together.

• Greg Satell is Co-Founder of  ChangeOS , a transformation & change advisory, an international keynote speaker, and bestselling author of  Cascades: How to Create a Movement that Drives Transformational Change . His previous effort,  Mapping Innovation , was selected as one of the best business books of 2017. You can learn more about Greg on his website, GregSatell.com  and follow him on Twitter @DigitalTonto  and on LinkedIn .  

Partner Center

4.1 Tools for Creativity and Innovation

Learning objectives.

By the end of this section, you will be able to:

• Describe popular, well-supported, creative problem-solving methods
• Understand which innovation or problem-solving methods apply best in different settings
• Know where to look for emerging innovation practices, research, and tools

Creativity, innovation, and invention are key concepts for your entrepreneurial journey. Fostering creativity and innovation will add essential tools to your entrepreneurial toolkit. In this chapter, first you’ll learn about a few practical tools that can assist you in your efforts to create and innovate. Then, we’ll define and distinguish creativity, innovation, and invention, and note the differences between pioneering and incremental innovation. Finally, we’ll cover models and processes for developing creativity, innovation, and inventiveness. The science, study, and practice of creativity and design thinking are constantly evolving. Staying on top of well-documented, successful approaches can give you a competitive advantage and may remind you that entrepreneurship can be fun, exciting, and refreshing, as long as you keep your creative spirit alive and in constant motion.

Creative Problem-Solving Methods

Creative thinking can take various forms ( Figure 4.2 ). This section focuses on a few creative thinking exercises that have proven useful for entrepreneurs. After discussing ideation practices that you can try, we conclude with a discussion of an in-depth innovation exercise that can help you develop a habit of turning creative ideas into innovative products and services. In this section, outcomes are vital.

Three ideation practices are discussed here. Several others are offered in links at the end of this section. The first ideation practice comes from Stanford’s Design School. 2 The objective is to generate as many ideas as possible and start to develop some of those ideas. This practice is the quintessential design thinking practice, or human-centric design thinking exercise, and it consists of five parts: accessing and expressing empathy, defining the problem, ideating solutions (brainstorming), prototyping, and testing ( Figure 4.3 ). Empathy is the human ability to feel what other humans are feeling, which in the context of creativity, innovation, and invention is essential to beginning a process of human-centric design. Practicing empathy enables us to relate to people and see the problem through the eyes and feelings of those who experience it. By expressing empathy, you can begin to understand many facets of a problem and start to think about all of the forces you will need to bring to bear on it. From empathy comes the ability to proceed to the second step, defining the problem. Defining the problem must be based on honest, rational, and emotional observation for human-centric design to work. Third in the process is brainstorming solutions. The other two ideation exercises or practices in this section delve more deeply into brainstorming (also discussed in Problem Solving and Need Recognition Techniques ), what it means, and how you can brainstorm creatively beyond the basic whiteboard scribbling in almost every organization. Designing for other people means building a prototype—the fourth step—and to test it. Once you apply this process to developing a product or service, you need to return to the empathetic mindset to examine whether you have reached a viable solution and, thus, an opportunity.

Link to Learning

Watch this video on human-centered design for more information, including an explanation of the phases involved.

To delve more deeply into ideation as a practice, we introduce here the Six Thinking Hats method ( Figure 4.4 ). 3 There are different versions of this ideation game, but all of them are quite useful for encouraging thought by limiting the mindset of those involved in the game. Being encouraged to embody one mode of thinking frees you from considering other aspects of a problem that can limit creativity when you are looking for a solution. The six hats are:

• White Hat: acts as information gatherer by conducting research and bringing quantitative analysis to the discussion; sticks to the facts
• Red Hat: brings raw emotion to the mix and offers sensibilities without having to justify them
• Black Hat: employs logic and caution; warns participants about institutional limitations; also known as the “devil’s advocate”
• Yellow Hat: brings the “logical positive” of optimism to the group; encourages solving small and large problems
• Green Hat: thinks creatively; introduces change and provokes other members when needed; new ideas are the purview of the Green Hat
• Blue Hat: maintains the broader structure of the discussion and may set the terms by which progress will be judged; makes sure the other hats play by the rules, or stay in their respective lanes, so to speak

You can apply the Six Thinking Hats exercise to force structure on a discussion where, without it, several members of the group might try to wear several hats each. This game is not always easy to implement. If members cannot follow the rules, the process breaks down. When it works best, the Blue Hat maintains control and keeps the practice moving quickly. What you and your group should experience is a peculiar freedom arising from the imposition of limitations. By being responsible for only one mode of thinking, each participant can fully advocate for that point of view and can think deeply about that particular aspect of the solution. Thus, the group can be deeply creative, deeply logical, deeply optimistic, and deeply critical. This practice is meant to move entire groups past surface-level solutions. If you practice this exercise well, the challenges of implementing it are well worth the effort. It gives you the opportunity to vet ideas thoroughly while keeping many personality clashes at bay. If the participants stay in character, they can be accused only of acting in the best interests of their hat.

Your instructor may have your group members try different hats in different ideation exercises so you all can more fully develop each mindset. 4 This exercise forces you out of your most comfortable modes of thinking. You and your classmates can recognize in each other skills that you may not have realized you possess.

The third ideation practice is quite simple. If stagnant thinking has begun to dominate an ongoing discussion, it can be helpful to inject an ideation framework. This is the “ statement starters ” method. 5 Ask, “How might we ________?” or “What if we ________?” in order to open up new possibilities when you seem to have reached the limits of creativity. This method is more than simply asking “Why not?” because it seeks to uncover how a problem might be solved. For entrepreneurs, the simplest form of framing a problem in the form of a question can be eye opening. It assumes open possibilities, invites participation, and demands focus. Statement starters assume that, at least, there might be a solution to every problem. Ideation is about starting down new paths. This mode of thought applies to social problems as well as consumer pain points (discussed later). Creating a list of statement starters can help entrepreneurs examine different possibilities by simply adopting different points of view when asking questions. For example, the question, “How might we keep rivers clean?” is similar to the question, “How might we prevent animal waste runoff from entering our city’s waterways?” but the implications of each question are different for different stakeholders. Recall that stakeholders are individuals who have a vital interest in the business or organization. Statement starters almost always lead to a discussion of stakeholders and how they might be involved in finding solutions, offering support, and perhaps one day purchasing or contributing to dynamic, disruptive inventions or changes in social practice.

Are you curious about ways to improve your ability to think creatively? Consider trying out some of the creative thinking exercises provided at this site.

Matching Innovation Methods to Circumstances

Searching for innovation methods will often reveal many of the same, or similar, creativity exercises as we’ve just discussed. To go beyond ideation exercises, we will conclude with a foundation of thinking that can help when you are tackling all sorts of innovation problems. Simply put, open innovation involves searching for and finding solutions outside of the organizational structure. Open innovation is somewhat difficult to pin down. The educator and author Henry Chesbrough was one of the first to define it: “Open innovation is ‘the use of purposive inflows and outflows of knowledge to accelerate internal innovation, and expand the markets for external use of innovation, respectively.’” 6 In other words, firms built on a structure of open innovation look beyond their own research and development capabilities to solve problems. This outlook can guide all sorts of product and service development processes. Open innovation models also allow innovations to be shared widely so that they can seed other innovations outside the original firm or institution.

Open innovation takes an optimistic view of sharing information and ideas across a society connected by instantaneous communication networks. It is also a shift from the classic research and development model. In a sense, you allow others to solve problems in your business, startup, or social entrepreneurship project. In this reciprocal world, you are open to the reality that information is difficult to keep under wraps. You may seek patents for your intellectual property, particularly in fixed product or service practice form, but you should expect, or even encourage, the widespread circulation of key elements of your solutions. This makes sense: If, as an entrepreneur or an innovative corporation, you are going to look beyond your own ideation, research, and development capabilities for solutions, you must expect that others will look to your solutions for ideas to borrow.

The open innovation model is far easier to describe in idealistic terms than it is to put into practice without ethical consequences. Unfortunately, industrial and corporate espionage, theft of intellectual property, and lawsuits are commonplace. Nevertheless, inspiration in innovation can come from myriad sources when constant streams of information are available to anyone with a high-speed data connection. Open innovation is a simple but essential framework for future innovation and for managing, even possibly guiding, disruption in an industry as discussed previously (i.e., disruptive innovation). Table 4.1 provides some examples of companies using disruptive technology.

Another element of the open innovation model is the connection between academic research and practical solutions. Reciprocal influence between academia, which often moves slowly, and leading corporate and entrepreneurial forces, which often focus too narrowly on short-term gains, could offer the balance this rapidly changing world needs. If you can manage to plug into the exchange of ideas between longstanding institutions and disruptive technological innovators, you may be positioned to effect positive change on society and to develop products that are received as useful and elegant, wildly new and creative, and essential to the human experience at the same time.

Staying on Top of Emerging Practices

Consider searching for ideation and innovation practice links using a web browser and comparing those results to what you can find in the academic literature via Google Scholar or other academic databases. To adopt a truly open innovation mindset, it is essential to leave yourself open to all sorts of influences, even if it demands time and much cognitive energy. The financial, social, and personal rewards may be great.

• 2 Stanford d.school. https://dschool.stanford.edu/
• 3 “10 Creative Techniques for You and Your Team.” MiroBlog . n.d. https://miro.com/blog/creative-techniques/
• 4 “Six Thinking Hats.” The de Bono Group . n.d. http://www.debonogroup.com/six_thinking_hats.php
• 5 Michelle Ferrier. “Ideation.” Media Innovation and Entrepreneurship . n.d. https://press.rebus.community/media-innovation-and-entrepreneurship/chapter/ideation-2/
• 6 Henry Chesbrough. “Everything You Need to Know about Open Innovation.” Forbes . March 21, 2011. https://www.forbes.com/sites/henrychesbrough/2011/03/21/everything-you-need-to-know-about-open-innovation/#1861dd5275f4

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What Is Design Thinking & Why Is It Important?

• 18 Jan 2022

In an age when innovation is key to business success and growth, you’ve likely come across the term “design thinking.” Perhaps you’ve heard it mentioned by a senior leader as something that needs to be utilized more, or maybe you’ve seen it on a prospective employee's resume.

While design thinking is an ideology based on designers’ workflows for mapping out stages of design, its purpose is to provide all professionals with a standardized innovation process to develop creative solutions to problems—design-related or not.

Why is design thinking needed? Innovation is defined as a product, process, service, or business model featuring two critical characteristics: novel and useful. Yet, there’s no use in creating something new and novel if people won’t use it. Design thinking offers innovation the upgrade it needs to inspire meaningful and impactful solutions.

But what is design thinking, and how does it benefit working professionals?

What Is Design Thinking?

Design thinking is a mindset and approach to problem-solving and innovation anchored around human-centered design . While it can be traced back centuries—and perhaps even longer—it gained traction in the modern business world after Tim Brown, CEO and president of design company IDEO, published an article about it in the Harvard Business Review .

Design thinking is different from other innovation and ideation processes in that it’s solution-based and user-centric rather than problem-based. This means it focuses on the solution to a problem instead of the problem itself.

For example, if a team is struggling with transitioning to remote work, the design thinking methodology encourages them to consider how to increase employee engagement rather than focus on the problem (decreasing productivity).

The essence of design thinking is human-centric and user-specific. It’s about the person behind the problem and solution, and requires asking questions such as “Who will be using this product?” and “How will this solution impact the user?”

The first, and arguably most important, step of design thinking is building empathy with users. By understanding the person affected by a problem, you can find a more impactful solution. On top of empathy, design thinking is centered on observing product interaction, drawing conclusions based on research, and ensuring the user remains the focus of the final implementation.

The Four Phases of Innovation

So, what does design thinking entail? There are many models of design thinking that range from three to seven steps.

In the online course Design Thinking and Innovation , Harvard Business School Dean Srikant Datar leverages a four-phase innovation framework. The phases venture from concrete to abstract thinking and back again as the process loops, reverses, and repeats. This is an important balance because abstract thinking increases the likelihood that an idea will be novel. It’s essential, however, to anchor abstract ideas in concrete thinking to ensure the solution is valid and useful.

Here are the four phases for effective innovation and, by extension, design thinking.

The first phase is about narrowing down the focus of the design thinking process. It involves identifying the problem statement to come up with the best outcome. This is done through observation and taking the time to determine the problem and the roadblocks that prevented a solution in the past.

Various tools and frameworks are available—and often needed—to make concrete observations about users and facts gathered through research. Regardless of which tools are implemented, the key is to observe without assumptions or biased expectations.

Once findings from your observations are collected, the next step is to shape insights by framing those observations. This is where you can venture into the abstract by reframing the problem in the form of a statement or question.

Once the problem statement or question has been solidified—not finalized—the next step is ideation. You can use a tool such as systematic inventive thinking (SIT) in this stage, which is useful for creating an innovative process that can be replicated in the future.

The goal is to ultimately overcome cognitive fixedness and devise new and innovative ideas that solve the problems you identified. Continue to actively avoid assumptions and keep the user at the forefront of your mind during ideation sessions.

The third phase involves developing concepts by critiquing a range of possible solutions. This includes multiple rounds of prototyping, testing, and experimenting to answer critical questions about a concept’s viability.

Remember: This step isn’t about perfection, but rather, experimenting with different ideas and seeing which parts work and which don’t.

4. Implement

The fourth and final phase, implementation, is when the entire process comes together. As an extension of the develop phase, implementation starts with testing, reflecting on results, reiterating, and testing again. This may require going back to a prior phase to iterate and refine until you find a successful solution. Such an approach is recommended because design thinking is often a nonlinear, iterative process.

In this phase, don’t forget to share results with stakeholders and reflect on the innovation management strategies implemented during the design thinking process. Learning from experience is an innovation process and design thinking project all its own.

Check out the video about the design thinking process below, and subscribe to our YouTube channel for more explainer content!

Why Design Thinking Skills Matter

The main value of design thinking is that it offers a defined process for innovation. While trial and error is a good way to test and experiment what works and what doesn’t, it’s often time-consuming, expensive, and ultimately ineffective. On the other hand, following the concrete steps of design thinking is an efficient way to develop new, innovative solutions.

On top of a clear, defined process that enables strategic innovation, design thinking can have immensely positive outcomes for your career—in terms of both advancement and salary.

As of December 2021, the most common occupations requiring design thinking skills were:

• Marketing managers
• Industrial engineers
• Graphic designers
• Software developers
• General and operations managers
• Management analysts
• Personal service managers
• Architectural and engineering managers
• Computer and information systems managers

In addition, jobs that require design thinking statistically have higher salaries. Take a marketing manager position, for example. The median annual salary is $107,900. Marketing manager job postings that require design thinking skills, however, have a median annual salary of $133,900—a 24 percent increase.

Overall, businesses are looking for talent with design thinking skills. As of November 2021, there were 29,648 job postings in the United States advertising design thinking as a necessary skill—a 153 percent increase from November 2020, and a 637 percent increase from November 2017.

As businesses continue to recognize the need for design thinking and innovation, they’ll likely create more demand for employees with those skills.

Learning Design Thinking

Design thinking is an extension of innovation that allows you to design solutions for end users with a single problem statement in mind. It not only imparts valuable skills but can help advance your career.

It’s also a collaborative endeavor that can only be mastered through practice with peers. As Datar says in the introduction to Design Thinking and Innovation : “Just as with learning how to swim, the best way to practice is to jump in and try.”

If you want to learn design thinking, take an active role in your education. Start polls, problem-solving exercises, and debates with peers to get a taste of the process. It’s also important to seek out diverse viewpoints to prepare yourself for the business world.

In addition, if you’re considering adding design thinking to your skill set, think about your goals and why you want to learn about it. What else might you need to be successful?

You might consider developing your communication, innovation, leadership, research, and management skills, as those are often listed alongside design thinking in job postings and professional profiles.

You may also notice skills like agile methodology, user experience, and prototyping in job postings, along with non-design skills, such as product management, strategic planning, and new product development.

Is Design Thinking Right for You?

There are many ways to approach problem-solving and innovation. Design thinking is just one of them. While it’s beneficial to learn how others have approached problems and evaluate if you have the same tools at your disposal, it can be more important to chart your own course to deliver what users and customers truly need.

You can also pursue an online course or workshop that dives deeper into design thinking methodology. This can be a practical path if you want to improve your design thinking skills or require a more collaborative environment.

Are you ready to develop your design thinking skills? Explore our online course Design Thinking and Innovation to discover how to leverage fundamental design thinking principles and innovative problem-solving tools to address business challenges.

About the Author

Invention and Innovation as Creative Problem-Solving Activities

• Reference work entry
• First Online: 24 October 2020
• pp 1458–1471
• Cite this reference work entry

• Frank Beckenbach 2 &
• Maria Daskalakis 2  

25 Accesses

Creativity ; Novelty creation

Background: Microeconomics of Novelty Creation and Problem Solving

Obviously, invention and innovation can be hardly analyzed from the usual cost/benefit perspective of economics. These processes are conjectural by their very nature:

Because ex ante results of the search endeavor cannot reasonably be anticipated (or even expected)

Because there is no guarantee for the social acceptance of a possible result

Because there is the risk that an accepted result cannot be used as a source of (additional) private yield (Nelson 1959a , b , 1982 )

Due to these intricacies, invention and innovation have previously been either considered as coming “out of the blue” (Kirzner 1979 ; Vromen 2001 ) or have been simply postulated as an outcome of mesopatterns in terms of paradigms, routines, and institutions (Dosi 1988 ; Lundvall 1992 ).

Notwithstanding these caveats and provisos, various attempts to conceptualize the novelty creating process from a microeconomic...

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Elias G. Carayannis

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Beckenbach, F., Daskalakis, M. (2020). Invention and Innovation as Creative Problem-Solving Activities. In: Carayannis, E.G. (eds) Encyclopedia of Creativity, Invention, Innovation and Entrepreneurship. Springer, Cham. https://doi.org/10.1007/978-3-319-15347-6_370

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Creativity & problem-solving.

Free and Open Source Software (FOSS) has become a critical part of the modern economy. There are tens of millions of FOSS projects, many of which are built into software and products we use every day. However, it is difficult to fully understand the health, economic value, and security of FOSS because it is produced in a decentralized and distributed manner. This distributed development approach makes it unclear how much FOSS, and precisely what FOSS projects, are most widely used. This lack of understanding is a critical problem faced by those who want to help enhance the security of FOSS (e.g., companies, governments, individuals), yet do not know what projects to start with. This problem has garnered widespread attention with the Heartbleed and log4shell vulnerabilities that resulted in the susceptibility of hundreds of millions of devices to exploitation.

This report, Census II, is the second investigation into the widespread use of FOSS and aggregates data from over half a million observations of FOSS libraries used in production applications at thousands of companies, which aims to shed light on the most commonly used FOSS packages at the application library level. This effort builds on the Census I report that focused on the lower level critical operating system libraries and utilities, improving our understanding of the FOSS packages that software applications rely on. Such insights will help to identify critical FOSS packages to allow for resource prioritization to address security issues in this widely used software.

The Census II effort utilizes data from partner Software Composition Analysis (SCA) companies including Snyk, the Synopsys Cybersecurity Research Center (CyRC), and FOSSA, which partnered with Harvard to advance the state of open source research. Our goal is to not only identify the most widely used FOSS, but to also provide an example of how the distributed nature of FOSS requires a multi-party effort to fully understand the value and security of the FOSS ecosystem. Only through data-sharing, coordination, and investment will the value of this critical component of the digital economy be preserved for generations to come.

In addition to the detailed results on FOSS usage provided in the report, we identified five high-level findings: 1) the need for a standardized naming schema for software components, 2) the complexities associated with package versions, 3) much of the most widely used FOSS is developed by only a handful of contributors, 4) the increasing importance of individual developer account security, and 5) the persistence of legacy software in the open source space.

Karim R. Lakhani, Anne-Laure Fayard, Manos Gkeredakis, and Jin Hyun Paik . 10/5/2020. “ OpenIDEO (B) ”. Publisher's Version Abstract In the midst of 2020, as the coronavirus pandemic was unfolding, OpenIDEO - an online open innovation platform focused on design-driven solutions to social issues - rapidly launched a new challenge to improve access to health information, empower communities to stay safe during the COVID-19 crisis, and inspire global leaders to communicate effectively. OpenIDEO was particularly suited to challenges which required cross-system or sector-wide collaboration due to its focus on social impact and ecosystem design, but its leadership pondered how they could continue to improve virtual collaboration and to share their insights from nearly a decade of running online challenges. Conceived as an exercise of disruptive digital innovation, OpenIDEO successfully created a strong open innovation community, but how could they sustain - or even improve - their support to community members and increase the social impact of their online challenges in the coming years?

Races vs. Tournaments

Optimal prize structure, best management practices.

LISH is working to develop testable systems and methods to help open innovation (OI) practitioners explore techniques for best practices. To date, the lab has spent extensive time studying both contests and communities with profit companies, governments, academic research centers, and platforms. Research in these areas explore... Read more about Best Management Practices

This paper presents NASA’s experience using a Center of Excellence (CoE) to scale and sustain an open innovation program as an effective problem-solving tool and includes strategic management recommendations for other organizations based on lessons learned.

This paper defines four phases of implementing an open innovation program: Learn, Pilot, Scale and Sustain. It provides guidance on the time required for each phase and recommendations for how to utilize a CoE to succeed. Recommendations are based upon the experience of NASA’s Human Health and Performance Directorate, and experience at the Laboratory for Innovation Science at Harvard running hundreds of challenges with research and development organizations.

Lessons learned include the importance of grounding innovation initiatives in the business strategy, assessing the portfolio of work to select problems most amenable to solving via crowdsourcing methodology, framing problems that external parties can solve, thinking strategically about early wins, selecting the right platforms, developing criteria for evaluation, and advancing a culture of innovation. Establishing a CoE provides an effective infrastructure to address both technical and cultural issues.

The NASA experience spanned more than seven years from initial learnings about open innovation concepts to the successful scaling and sustaining of an open innovation program; this paper provides recommendations on how to decrease this timeline to three years.

Core Infrastructure Initiative

Despite its widespread use throughout myriad industries, the economic impact of Free and Open Source Software (FOSS) is poorly understood and poorly measured. Further, due to the decentralized nature of the OSS development process, security issues... Read more about Core Infrastructure Initiative

Robonaut 2 Challenges

The goal of this series of NASA challenges was to create algorithms to train and control Robonaut 2 —the first humanoid robot in space. Robonaut 2 is used on the International Space Station (ISS) to help perform dangerous or routine tasks instead of astronauts. Run in 2016, this particular challenge ... Read more about Robonaut 2 Challenges

Centers for Medicare & Medicaid Services Challenge Series

Iss-fit app.

Sponsored by NASA, the goal of this   2013 series of challenges was to develop an iPad application for astronauts to use on the International Space Station (ISS) to track food intake. Astronauts on ISS have busy daily schedules and needed a simple way to record what they eat and drink in... Read more about ISS-FIT App

DNA Sequencing Challenge

In collaboration with the Broad Institute, the goal of this 2016 precision medicine contest was to find an algorithm that aligned multiple DNA sequences to a reference DNA for a simpler case. The reference DNA and the DNA from which the sequences originated had only minor differences. The task was to align these sequences fast and accurately,... Read more about DNA Sequencing Challenge

Antibody Clustering Challenge

The goal of this 2015 challenge, conducted in collaboration with the Scripps Research Institute on Topcoder, was to optimize and speed up an existing algorithm for clustering antibody sequences (see the problem statement ). Clustering these sequences allows researchers to understand... Read more about Antibody Clustering Challenge

Integrating Crowds into Academic Labs

Optimal design of contests: information revelation in contests.

As part of determining best practices in crowdsourcing, we are working to develop the optimal design of contests by investigating the role of various parameters in contests including number of contestants, matching between tasks and solvers, information revelation, and prize structure.... Read more about Optimal Design of Contests: Information Revelation in Contests

EPA ToxCast​​​​​​​ Predication Challenge

The goal of this 2014 challenge series was to develop a model, based on data provided by the U.S. Environmental Protection Agency, to quantitatively predict a chemical’s systemic Lowest Effect Level (LEL) in a traditional animal toxicity study. The systemic LEL is the lowest dose that shows adverse effects in these animal toxicity tests.... Read more about EPA ToxCast​​​​​​​ Predication Challenge

• Incentives & Governance (40)
• Creativity & Problem-Solving (68)
• Organization & Processes (61)

Inclusion is Innovation

Stories behind the innovation.

Freedom in self-expression

Emerging from a journey of self-discovery and embracing their nonbinary identity, Caroline Scalley, senior business administrator at Microsoft, embodies resilience. Drawing from their Puerto Rican heritage and love for self-expression, Caroline blends humor with originality and compassion in their role, redefining norms through unique understanding.

“You are enough. You wouldn’t be here if someone here didn’t think you were incredible.”

Raised with values rooted in her Japanese heritage, Megumi Voight found solace in community during deployments while in the military. Now as a managing editor of customer storytelling at Microsoft, she empowers global voices, advocating for authenticity and reminding others of their inherent worth.

Utilizing your superpower

Armed with what he calls “super empathy,” Joao Madureira, principal customer reliability engineer at Microsoft, harnesses inclusivity as his strength. As a gay man and a Latino, he activates allyship in the workplace, ensuring all voices are heard. His actions have not only brought in new talent but also propelled inclusivity forward.

Near and dear

Keepsakes that get passed through generations of a connected family can unlock hidden characteristics of our colleagues. Cynthia Bryant presents us with some of hers that showcase her mom’s creativity and how she encourages herself to fly.

Dismantling the stereotype

Empowered to explore their gender expression fully while working from home, Iain Raleigh, a software engineer at Microsoft, felt supported when it was time to work in an office again. To dismantle the idea of what a software engineer should look like, they advocate for each one of us showing up as our full selves.

“When you know what you’re worth, when you know what you stand for, it changes how you show up.”

Nurtured by the wealth of knowledge found in public libraries, Aleenah Ansari, a product marketing manager at Microsoft, noticed the lack of stories that reflected her experience as a queer Pakistani woman. Determined to bridge this gap, she strives to make technology more accessible through inclusive and authentic storytelling.

“Your uniqueness makes you who you are.” 

Inspired by her early love for fantasy and gaming, Christina Parker champions diversity and representation in the gaming industry, explaining the accuracy of portrayals and the importance of players seeing themselves in the virtual worlds they love. 

Tosh’s journey through time

There are artifacts in our lives that represent how we connect to the world around us. Tosh Hudson shares how journaling, music, and plants, for him, represent a willingness to release, learn, and grow.

Art of cherishing memories

Sometimes our possessions remind us of our favorite places or home. Athena Chang shares the items that take her back to Taiwan, Prague, and New York.

When innovation and passion collide

Jerome Collins discusses the influence of his father’s guidance, his passion for art and music, and his innovative approach to driving positive change and representation in his professional sphere.

“At the end of the day, I think that’s what people want: to be heard.” 

Guided by a gift for listening and a commitment to motherhood, Erin Jagelski shares how she navigated post-maternity challenges and pioneered support networks for parents in the workplace by blending her passion and leadership to foster inclusive environments. 

Melissa Curry’s treasures of heritage and achievement

Our possessions showcase the things that really matter to us. Melissa Curry unveils the artifacts that encapsulate her heritage, achievements, and bonds that shape her. Tell us about the artifacts that weave the fabric of your story. 

I don’t have the option to be shy

Gonçalo Mendes has always yearned for independence. His journey with cerebral palsy led him from relying on others for care to taking care of others.

Embrace your identity, embrace life

Kimberly Marreros Chuco discusses embracing one’s unique identity and learning from challenges, emphasizing the importance of adaptability and accepting mistakes as part of growth, inspired by her experiences moving from an Andean mining town. Featured Artist: Tai Silva

Ashley Witherspoon Innovator’s Inventory and the big plans she’s made

Our personal treasures hold the stories of who we are. Ashley Witherspoon shares the tangible symbols of her values and journey. What mementos narrate your life’s chapters?

This is my sazón

Ivelisse Capellan Heyer is a user experience designer who uses patience and her family to combat her own self-doubt. Featured Artist: Sol Cotti

Nurturing inner peace

When Ethan Alexander started at Microsoft, he prioritized money over his wellbeing. Twelve years later, the senior customer success account manager and D&I storytelling host knows that the only way to truly take care of others is to first take care of yourself. Discover his story of gratitude and growth. Featured Artist: Camila Abdanur

Master of messiness

As a mom and a tech leader, Elaine Chang has learned to embrace the chaos and put her “octopus mind” to work in service of innovation, at work and at home. Featured Artist: Niege Borges

What leaders look like

Shrivaths Iyengar worried that coworkers would be reluctant to follow a leader who had disabilities. Instead, he discovered that his experiences made him a stronger, more empathetic manager. Featured Artist: Ananya Rao-Middleton

Experiencing both sides

As a child, Ana Sofia Gonzalez crossed between Juárez, Mexico , and El Paso, Texas, every day to go to school. Learning how to live, communicate, and connect in both cultures has made her a better designer, mentor, and innovator. Featured Artist: Dai Ruiz

Real progress requires real work

Innovation demands intention., innovation thrives on insight., innovation requires introspection., innovation calls for investment..

“If there’s a family issue … you have enough grace to be able to take care of it.”

Communities.

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Indigenous community

Military community

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Hispanic and Latinx community

Asian & Pacific Islander community

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