event marketing dissertation topics

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70+ Event Marketing Dissertation Topics, Ideas & Examples

Author : Jess Healy

• Dissertation

Many students write about event marketing dissertation topics when pursuing their sports, hospitality, or business studies. After graduation, the students participate in different events, such as organising, creating, designing, and managing exceptional events and parties. Furthermore, their creative spirits spread their wings upon graduating. However, a scholar must finish the annoying dissertation writing assignments. Preparing a dissertation is among the most imperative steps in a student’s learning journey, and all they do is conquer it, and they are on their way to getting their desired grades. For this reason, this event management field has developed into an area for successful business ventures since some companies opt to outsource event managers.

Additionally, the subject has become an essential research sector, with university and college students investigating it before pursuing higher education. Essentially, the field has garnered important scholarly and professional interest. As a subject, event management draws from multiple disciplines that converge to prepare an event as an exclusive project. Therefore, event management marketing dissertation topics deserve the interest they get because of their addition to the existing literature body. Also, these topics are appropriate because they inform future practitioners when collating academic research. However, if you wish to prepare a dissertation about a topic in this subject but have challenges selecting a title for your dissertation, this list will provide you with impressive ideas for your dissertation.

Check Out The List of Best Topics On Event Management Dissertation

Here are the best dissertation topics that will provide you with event management dissertation help  to form your dissertation step by step.

Digital Trends in Event Marketing Dissertation Topics

If you are looking for dissertation topics in event marketing management, then check out the below list that mentions impressive topics for you.

• The impact of social media on event marketing effectiveness.
• Leveraging virtual reality technology in event marketing.
• Sustainable event marketing practices: A comparative study.
• The role of experiential marketing in enhancing event attendance.
• Analysing the influence of celebrity endorsements on event marketing outcomes.
• Event sponsorship: Strategies for maximising brand exposure.
• Cross-cultural considerations in international event marketing.
• Measuring the ROI of event marketing campaigns.
• The effectiveness of gamification in event marketing.
• Trends and innovations in event marketing: A systematic review.
• Examining the role of influencers in promoting events.
• Integrated marketing communications in event promotion.
• Impact of COVID-19 on event marketing strategies and adaptations.
• Event marketing in the age of personalised experiences.
• The influence of nostalgia marketing on event attendance.

Dissertation Topics on Innovative Strategies and Technologies

Here are some of the best event marketing dissertation topics, which will give you an idea of how to structure your dissertation.

• Analysing consumer behaviour in event marketing contexts.
• Ethical considerations in event marketing practices.
• The role of storytelling in event marketing campaigns.
• Cultural branding and its implications for event marketing.
• Strategies for targeting Generation in event marketing.
• The psychology of event attendance: Motivations and barriers.
• Leveraging user-generated content in event marketing.
• Destination marketing through events: Case studies and best practices.
• The role of emotions in shaping event marketing effectiveness.
• Innovative event sponsorship models and partnerships.
• Event marketing for non-profit organisations: Challenges and opportunities.
• The impact of sensory marketing on event experiences.
• Mobile marketing strategies for promoting events.
• Event marketing strategies for niche audiences.
• Crisis management in event marketing: Preparing for the unexpected.

Topics on Audience Engagement and Experience Dissertation

If you are interested in marketing events industry dissertation topics for your dissertation, then you can find the list of the best topics that are mentioned below.

• The influence of event atmosphere on attendee satisfaction.
• Brand activation strategies for events and festivals.
• The role of data analytics in optimising event marketing efforts.
• Cultural festivals as platforms for destination marketing.
• Augmented reality applications in event marketing.
• Co-creation and participatory marketing in event planning.
• Green event marketing: Promoting sustainability and eco-friendliness.
• The role of influencers in driving event ticket sales.
• Marketing strategies for promoting sports events.
• Event marketing in the luxury industry: Challenges and opportunities.
• The impact of nostalgia marketing on event branding.
• Social responsibility and corporate sponsorship in event marketing.
• The role of customer engagement in event marketing success.
• Event marketing strategies for enhancing brand loyalty.
• The role of emotional branding in event marketing campaigns.

Ethics, Sustainability, and Social Responsibility Dissertation Topics

Here are the shortlisted event marketing dissertation topics that you must look into before spending your hours on the Internet to find the best topics.

• Analysing the effectiveness of guerrilla marketing tactics in event promotion.
• The influence of culture on event marketing practices.
• Innovations in event registration and ticketing systems.
• The role of event design in shaping attendee experiences.
• Mobile applications as tools for enhancing event engagement.
• Event marketing in the music industry: Trends and case studies.
• Analysing the impact of event location on attendee turnout.
• The role of influencers in driving event engagement on social media platforms.
• Event marketing strategies for B2B companies.
• The impact of weather conditions on outdoor event attendance.
• The role of nostalgia marketing in promoting heritage events.
• Customer relationship management in event marketing.
• Virtual events: Strategies for driving attendance and engagement.
• The influence of cultural festivals on destination branding.
• Event marketing strategies for promoting eco-friendly products.

Best Topics On Brand Promotion And Partnership

Working on a dissertation with the best event management marketing dissertation topics will make your work a lot easier.

• The role of emotions in event sponsorship effectiveness.
• Analysing the effectiveness of live streaming in event marketing.
• Experiential marketing tactics for trade shows and exhibitions.
• The role of sensory branding in event marketing.
• Analysing the effectiveness of influencer marketing in event promotion.
• The impact of event marketing on consumer perceptions of brands.
• Event marketing strategies for reaching multicultural audiences.
• The role of nostalgia marketing in event sponsorship.
• Virtual reality experiences in event marketing: Case studies and best practices.
• The influence of cultural factors on event sponsorship effectiveness.

Wrapping It Up!

Are you ready to write your event management dissertation now that you have finished choosing the best topic from the list? You must be getting overwhelmed in the beginning. Well! If you hit a wall again and can not find any way through it, then My Assignment Services will open a door for you with our exceptional event management dissertation help services. Furthermore, the dissertation help is known as the greatest best friend for many scholars. We promise to provide quality with the help of our top expert writers. Our academic writers understand the importance of submitting quality dissertations. That is why our experts follow all the guidelines that are set by the university and college while preparing students’ coursework. So, what wait so much? Call us today to learn about the multiple services we offer at reasonable prices.

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About the Author

Jess Healy is a dissertation writing professional who began with guest lectures at the universities in Manchester in 2011. He specialises in several fields such as literature, linguistics, creative writing and semantics. With his passion for learning and reading, he received the “Best Researcher of the Year” award in 2017. He believes in his values and is committed to boosting student success inside and outside the educational institutions. Jess joined My Assignment Services in 2014 and is now leading two of the company’s major projects.

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Research Topics & Ideas: Marketing

50+ Marketing Research Topic Ideas To Fast-Track Your Project

Finding and choosing a strong research topic is the critical first step when it comes to crafting a high-quality dissertation, thesis or research project. If you’ve landed on this post, chances are you’re looking for a marketing-related research topic , but aren’t sure where to start. If so, you’ve come to the right place.

Here, we’ll explore a variety of marketing-related research ideas and topic thought-starters, covering both traditional marketing (offline media) and digital marketing (including social media marketing, content marketing and the like). We’ll also look at actual dissertations and theses from marketing students to give you a view of what a well-defined research topic looks like.

NB – This is just the start…

The topic ideation and evaluation process has multiple steps . In this post, we’ll kickstart the process by sharing some research topic ideas within the marketing domain. This is the starting point, but to develop a well-defined research topic, you’ll need to identify a clear and convincing research gap , along with a well-justified plan of action to fill that gap.

If you’re new to the oftentimes perplexing world of research, or if this is your first time undertaking a formal academic research project, be sure to check out our free dissertation mini-course. In it, we cover the process of writing a dissertation or thesis from start to end. Be sure to also sign up for our free webinar that explores how to find a high-quality research topic. 

Overview: Marketing-Related Topics

• How to find a research topic (video)
• Traditional (offline) marketing topics/ideas
• Digital (online) marketing topics/ideas
• Examples of actual dissertation topics
• Free Webinar : Topic Ideation 101
• Where to get extra help

How To Find A Research Topic

Before we look at specific research ideas and topics, it’s useful to first understand what the topic ideation process entails and how to go about finding and refining viable topic ideas. In the video below, we cover exactly that. So, if you’re a first-time researcher, be sure to watch this tutorial before jumping into the collection of marketing research topics we present below. 

Now that you’ve got a big-picture view of the topic ideation process, we can dive into a few research ideas to get your creative juices flowing. Please note that these research topic ideas are intentionally broad and generic, so you will need to refine them a fair deal using the techniques we discussed in the video above.

To make life a little easier for you, we’ve grouped the topic ideas based on two main categories – traditional marketing and digital / online marketing . For the latter, we’ve divided it up into a few subcategories, including social media marketing, content marketing and search marketing. That said, there is naturally some overlap between topics, so keep this in mind.

Research Ideas: Traditional Marketing

• The perceived effectiveness of different types of direct mail campaigns (e.g., postcards, catalogues, brochures) among small business owners in New York
• The perception and use of traditional marketing in creating and nurturing customer loyalty and retention among UK Financial Firms.
• The impact of demographic targeting on traditional marketing performance among green businesses
• The perception of different types of sales promotion (e.g., discounts, coupons, contests) among GenZ consumers
• The continued use of celebrity endorsements in traditional marketing campaigns, post-2020.
• Exploring factors related to outdoor advertising recall in India
• Measuring the ROI of traditional marketing efforts: a review of current methods
• Comparing the effectiveness of different traditional media channels (e.g., television, radio, print) in driving engagement and conversions among established brands
• The use of public relations in traditional marketing campaigns among large insurance companies
• The role of event marketing in building brand awareness and engagement: perceptions among marketing professionals in the UK

Research Ideas: Digital/Online Marketing

Social media marketing

• The use of artificial intelligence in social media marketing among online fashion companies in Sweden
• The impact of social media on public relations and media relations: a Case Study of Nandos
• The role of Twitter in crisis communication and reputation management: a discourse analysis
• The impact of social media influencer presence on brand loyalty and customer retention among Gen X.
• The use of social media for market research and consumer insights among SMEs in Kenya
• The impact of social media on consumer buying behaviour of fast food in Italy
• The challenges and opportunities of social media in global and multicultural marketing: perceptions of marketing departments in large corporations
• The relationship between social media engagement and website traffic: an analysis of fitness brands
• The effectiveness of influencer marketing on social media platforms for household cleaning products in the UK
• The perceptions and understanding of paid vs organic social media advertising among Gen Z consumers in San Francisco

Content marketing

• The use and understanding of micro-moments in creating personalized content experiences among content creators in the USA
• Comparing the effectiveness of methods of personalization of content marketing: an evaluation of best practice
• The experiences and use of SEO in content marketing strategy among small online businesses
• The use of social media influencers in content marketing campaigns: a Case Study of Hello Fresh
• Comparing different content distribution channels for different types of content: perceptions of best practices among content marketing experts
• The use of user-generated content in building brand trust and engagement among green companies in the UK
• Measuring the ROI of content marketing efforts among luxury brands
• The perception and use of Chat GPT in content creation among small online businesses
• The perceptions of interactive and immersive content formats (e.g., virtual reality, augmented reality) in marketing among consumers: an experimental study
• Comparing image and text-based content formats in driving engagement and conversions on social media: a multi-case study of NGOs

Search engine marketing

• The effectiveness of different ad formats (e.g., text ads, shopping ads, video ads) in Search Engine Marketing for tourist destinations
• The impact of search engine algorithm updates on Search Engine Marketing performance – who are the winners and losers?
• The perception and use of AI and machine learning in Search Engine Marketing strategy and bidding optimization within a UK marketing agency
• The use of voice search and its impact on Search Engine Marketing among food retailers in Switzerland
• The role of local SEO in driving brick-and-mortar sales: a case study of a local fashion outlet in France
• The impact of mobile optimization on Search Engine Marketing performance and conversion rates in Nigeria
• Comparing analytical tools for measuring ROI of Search Engine Marketing campaigns
• The effectiveness of different types of keywords and search queries in driving traffic towards restaurants in Italy
• The use of remarketing and retargeting in search engine marketing campaigns among marketers
• The understanding and use of schema markup and structured data in improving Search engine marketing performance among Start-Ups

Email marketing

• The perception and use of AI and machine learning in email marketing among NGOs: a focus on personalized content and dynamic segmentation
• The effectiveness of email subject line strategies in driving open and click-through rates: an experimental study
• Comparing A/B testing and multivariate testing in improving email marketing performance: a case study
• The use of personalization on email marketing performance among craft bloggers
• The impact of automated email marketing among local online retailers on customer loyalty and retention
• The use of automation and triggered emails in increasing engagement and conversion rates for online courses
• The perception and understanding of GDPR and other data privacy regulations on email marketing among SMEs
• The role of mobile optimization in email marketing targeting Gen Z consumers
• The challenges of measuring the ROI of email marketing campaigns: perceptions of SMEs
• The effectiveness of different email formats (e.g., text-based, HTML, interactive) in driving engagement: A/B testing for a small online retailer

Marketing-Related Dissertations & Theses

While the ideas we’ve presented above are a decent starting point for finding marketing-related research topic, they are fairly generic and non-specific. So, it helps to look at actual dissertations and theses to see how this all comes together.

Below, we’ve included a selection of research projects from various marketing-related degree programs to help refine your thinking. These are actual dissertations and theses, written as part of Master’s and PhD-level programs, so they can provide some useful insight as to what a research topic looks like in practice.

• The Influences of Brand Personality, Culture, and Social Media on Iconic Brand Preferences (Whelan, 2021)
• Customer Success and the Transformation of Customer Relationships (Raines, 2022)
• The Effects of Online Incentivized Reviews on Organic Review Ratings (Jeong, 2020)
• Are You For Real? The Consumption-Driven Self-Authentication Process And Its Effects On Perceived Brand Authenticity (Kuchmaner, 2020)
• You Are What You Eat: How Food Texture And Packaging Influence Consumer Well-Being (Ning, 2020)
• Social Dialogic Listening: Connecting Marketing Activity To Strategy (Collins, 2020)
• Millennials’ Attitudes Towards Influencer Marketing And Purchase Intentions (Yu, 2019)
• Cannibalization between Two Mercedes-Benz Models and Consumer Behavior (Ma, 2020)
• Selling and Buying Aspects of Used Products That Are Brand Anthropomorphized (Kim, 2019)
• Global Identity: Conceptualization, Measurement, And Implications For Marketing Strategy (Yoruk, 2022)
• The Intersection of Organizational Frontline Marketing and a High-Tech World (Krotz, 2021)
• The Unexplored Impacts of Communication Elements in Marketing (Trinh, 2022)
• Founder Social Identity As A Predictor Of Customer And Competitor Orientation In Small And Medium-Sized Enterprises (Rutherford, 2021)

Looking at these titles, you can probably pick up that the research topics here are far more specific and narrowly-focused , compared to the generic ones presented earlier. This is an important thing to keep in mind as you develop your own research topic. That is to say, to create a top-notch research topic, you must be precise and target a specific context with specific variables of interest . In other words, you need to identify a clear, well-justified research gap.

Fast-Track Your Research Topic

If you’re still feeling a bit unsure about how to find a research topic for your marketing dissertation or thesis, check out our 1-on-1 private coaching services below.

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The Most Interesting Marketing Dissertation Topics 2022

The latest years have been characterised by the explosion of applications to such universities as Bath, Leeds, or Lancaster, with students showing increased interest in marketing. It’s not surprising as it could be viewed as a profession of the past, present, and future: it is all-encompassing, and marketing techniques are at the centre of biggest money exchange in the world.

Dissertation is a climax of studies, but complications arise prior to any research because you have to decide what to write about. Marketing dissertation topics are diverse and you have to select one that stirs your interest at least a little bit. Personal involvement is crucial in such an assignment type. If you’re being in search of professional dissertation help , you can always find it with our writers; if you search for ideas for inspiration, look at the list below.

List of the Top Marketing Dissertation Ideas for 2022

For best results, we’ve divided this complex subject into 11 topics.

Marketing Dissertation Topics

• Relationship between Clients and Representatives
• Intricacies of Marketing Communication to Attract Students’ Attention to a Specific University
• Building Friendly Relations with Influencers: Reasons, Methods, and Expected Results
• Campaigns Based on Sexual Exposure: Appeal & Target Audience
• Three Major Tactics for Making a Horror Movie Draw the Attention of Audience

Useful info: We can even do dissertation proposal service . Just write to us!

Marketing Management Dissertation Topics

The field of marketing is quite complex, yet choosing marketing dissertation topics, you must remember that the key is to deliver your information correctly. If something is not clear, always discuss it with your academic advisor or try using different wording. See these examples below to get creative:

• Why marketing on children’s television brings up controversies.
• Social media marketing versus physical marketing methods.
• Military academies marketing styles.
• Aggressive marketing: pros and cons.
• Should e-commerce marketing involve large budgets to succeed?

Branding Dissertation Topics

Branding represents logos, advertisement methods, graphic design, and many other aspects that help to create a brand. Hearing of Rolls Royce, we already turn to historical aspects, yet it is not only about quality but also about the ways how advertisement has been target towards wealthy individuals through the years.

• Political aspect of television branding.
• Branding style of Apple Inc and social bias.
• Why branding and outsourcing do not work together.
• scouting: an example of a successful branding system.
• Male vs female branding specialists: gender bias in the outcome.
• Principles of Creating Relatable Brand: Common Points with Consumers
• Superior Brand Positioning for New Hotel Business
• Brand Development: Individuals vs. Companies. Differences in Approach
• Best Colour Combination for Modern Branding Types
• UK Food Logos: Making Brands Distinguished

Direct Marketing Topics

Direct marketing means situations when every client is targeted either individually or by using an individual approach. You can think about your milkman or delivery of newspapers by the children when they talk to you directly, thus making you a valued client. See some of these examples:

• Direct marketing in e-commerce vs word of mouth strategies.
• Does social media help in direct communication with customers: pros and cons.
• Volunteering and direct marketing campaigns.
• Newspaper delivery history: direct marketing.
• Understanding customer needs: basics of preliminary customer analysis through the lens of perception
• Direct Contact with Consumers: Do’s & Don’ts
• Direct Mail and Its Connection to Ecology
• Evaluating Success of Conducted Mail Campaign
• Top Five Promotion Objects to Use for Making Direct Campaign Successful
• Impulsive Shopping: Psychological & Social Aspects

Topics on Marketing across Cultures

Marketing across cultures may compare local culture and marketing styles with the rest of the world. For example, we all know that people have their unique vision of a good ad, which will differ from those visions that the American people may have. See dissertation marketing topics list for inspiration:

• An Indian influence in society in fashion marketing.
• perception of luxury vs the United States.
• Wrong perception of marketing peculiarities by the immigrants.
• Royal family and intentional style marketing abroad.
• Perception of marketing styles in the United States.
• Peculiarities of Launching Campaigns in the United Arab Emirates
• Differences & Similarities between Luxury Brands for Developed & Developing Countries
• Three Ways of Improving Bad International Production Outcomes
• Five Creative Techniques of Integrating Elements from Specific Culture into International Campaigns
• UK, Australia, New Zealand Differences in Trading

Consumer Behaviour

Why do some people buy certain products or ignore certain brands entirely? Why do people listen to certain advertisements and tend to learn about something new by listening to old-time celebrities? It is all covered by the consumer behaviour dissertation topics. See some of these examples:

• Is Apple Inc. approached the same way as in the United States?
• Social dividing in target marketing of consumer goods.
• Consumerism: a historical analysis.
• Conservative attitudes to brands in society.
• Winning loyalty of customers: case studies of foreign companies.
• Influence of Belonging to Certain Social Group on Buying Decisions
• Three Factors that Alienate Consumers from the Brand
• Reasons for Consumers Migrating to Other Brands
• Emotions-Motivated Buying Decisions: Their Ground & Perspectives of Their Usage
• Methods of Loyalty Cultivation Among the New-Age Customers

Marketing and Social Networks Topics

We all know that the majority of commercial deals are being made online with the help of Facebook, Twitter, or Instagram. While it is too early to say that social networks marketing is the future, it is still vital to approach various topics like the ones below:

• The role of influencers in SMM.
• Why social media must be supported by blog posts.
• The most common misconceptions regarding the immediate success of Facebook advertising.
• Transformation of customers into sales with the help of Instagram.
• The dark side of SMM: controversial issues and hacking occasions.
• Most Efficient Social Network from Perspective of Promotions
• Three Methods of Reaching the Maximal Amount of Customers via Facebook
• Instagram, Influencers, and Promotional Posts: An Improved System of Achieving Customers’ Recognition
• 5 Common Mistakes in Communication with Clients via Social Networks
• Advertising Launched via Social Media Platforms

Marketing Ethics Topics

Students often choose ethical aspects when dealing with marketing because people are historically aware of all the importance related to high morals and responsibility. Today’s marketing principles have shifted significantly, yet proper research can help improve the situation. See some marketing ethics dissertation topics below:

• Human Rights Violations during news advertisement marketing strategies.
• Biased coverage of social campaigns in the media.
• political shows: another way of marketing propaganda or analytical work?
• How honest is advertisement of foods and beverages?
• Should the advertisement of alcohol and tobacco be made illegal?
• People’s Rights Violation During Marketing Research, Their Kinds, & Alleviation Methods
• Problematic Cases: Thin Line between Lies, Obfuscation, and Vagueness
• Work and Mistakes Committed by Puffery During Campaigns
• Marketing vs Propaganda: Concept Differences & Similarities
• Health Dangers in Advertising Medical Products

Digital Marketing Dissertation Topics

Digital marketing is not necessarily related to social media. Think about video game ads or various mobile alerts that you receive once you are done talking to your university friends or parents. Digital marketing dissertation ideas can deal with anything where computers or any electronic devices are involved.

• Digital marketing challenges during Covid-19.
• The use of AI tools in digital marketing: benefits and drawbacks.
• The benefits of customer targeting and data mining principles.
• Commercial side of digital marketing and related risks.
• Digital marketing in the bank sector.
• How Do Demands Change According To Generation?
• Pay-per-click Kinds of Marketing, Its Efficiency and Drawbacks
• Peculiarities of Search for what Keywords to Use for Online Ads
• Online Ads that Customers Find Annoying: Their Characteristics and Tactics for Addressing Them
• Promotions through Influencers, Email, Search Engine Optimisation

Advertising Dissertation Topics

It is one of the most challenging topics to explore because we all know enough about advertising, yet coming up with a good advertising dissertation topic is not always possible. If you are stuck with ideas, see some of these examples below to start with:

• Advertising and grammar school children: the lessons to learn.
• Should real people (non staged) be allowed to participate in advertising?
• Use of street advertisement: way.
• Structure of classic advertising: a historical analysis.
• Why advertisement is no longer efficient when using print ads?
• Seven Ways in Which Advertising Influences Children’s Minds
• History of Alcohol Ads & Harm They Caused During Years
• Celebrity Endorsement as Outdated Advertising Trend
• Is TV Still Good for Ads?
• When Advertising Becomes Annoying

Event Management Topics

Event management is not only about organisational and management aspects, which is why writing dissertation on event management, remember that managing an event always depends on type and target audience. For example, you can think about safety rules or financial aspects between children’s festival and a large political event.

• Planning an event for all male vs all-female groups.
• Event management and safety rules: pros and cons.
• Event planning industry during pandemic times.
• The limitations in the work of event managers during children’s events.
• music marketing during festivals and time management issues.
• Functions Performed by Event Managers
• Event Planners & Responsibilities They Must Entail
• Organising an Event: Five Core Factors that Must Be Considered
• Popular Trends in Events Industry
• Using Event Management to Boost Profits

Fashion Marketing Dissertation Topics

Fashion marketing belongs to those new marketing topics. Even though it has always been popular it has only recently received scientific attention. If you want to brainstorm fashion marketing dissertation topics, have a look at some of the ideas we came up with below:

• Gender bias in perception of marketing ads.
• Children’s fashion: how should we discuss it with the children?
• Celebrity involvement in fashion industry.
• Social media and related impact on distorted body image.
• What makes a fashion icon in modern society?
• Gender Differences that Affect the Structure of Fashion Marketing
• Fashion Icons and Their Contributions to Products Advertising
• Factors Affecting Decision Of Fashion Products Purchase
• How Fashion Uses Ads
• Body Positivity vs Fashion Advertising

Social Media Marketing Dissertation Topics

The role of social media in marketing these days cannot be underestimated, which is why numerous students choose social media marketing topics for their dissertation. You can explore anything from influencers to online sales like in topics below:

• The role of storytelling in social media marketing.
• Influencers vs private approaches.
• Real-time marketing on social media.
• The use of guest posting in social media marketing.
• Goal setting strategies on social media.
• Live streams as the social media marketing future.
• Tourism marketing campaigns online.
• Augmented reality challenges: pros and cons.
• Use of social trends in marketing on Facebook.
• Memes and social media marketing: main benefits and limitations.

International Marketing Dissertation Topics

International marketing usually deals with perception of local marketing practices abroad or vice versa. Explore various topics that we have presented below and see what aspects may be narrowed down:

• The use of outsourcing in online marketing.
• Legal disputes and international marketing cheating.
• Why do people tend to avoid international marketing practices.
• Marketing and modern delivery methods.
• Skype and Zoom as international marketing tools during Covid-19 times.
• Healthcare concerns and accurate translation of international medical ads.
• International business ethics between and Australian ways of life.
• Consumerism in the field of tourism marketing in the United States.
• expert of goods to India: the cultural bias.
• International marketing in post-Brexit society.

Sports Marketing Dissertation Topics

Sports marketing is a popular topic not only among college athletes but also among students pursuing healthcare careers.

• The use of famous athletes for advertising.
• Should athletes show their political preferences as a part of a sports campaign.
• Inequality of access to sports accessories.
• Perception of Wimbledon marketing beyond.
• Advertisement of youth sports club in Wales and Northern Ireland.
• Should the boarding schools advertise their sports facilities?
• An ethical aspect of medication advertising by athletes?
• Nike vs Adidas brand analysis in society.
• Should politicians participate in sports competitions.
• Bias in media coverage of sports events.

Dissertation Topics On Marketing For MBA

As a rule, MBA students pursuing marketing dissertation topics will focus on anything from bizarre advertising schemes to consumerism and ethics. See mba marketing dissertation topics below to help your creativity flow:

• Influence of celebrities and consumerism.
• The negative aspect of customer satisfaction methods.
• Advertisement of Irish pubs abroad: controversial aspects.
• Factors affecting male vs female consumer preferences.
• Is radio advertising still efficient?
• Analysis of online consumer behaviours.
• Privacy vs target marketing online.
• Corporate ethics and brand advertising strategies.
• TV advertising: an outdated approach or the NLP approach?
• Relationship marketing: the safest methods of advertising to children.

Business Marketing Dissertation Topics

This field of marketing studies business relations through the lens of marketing and advertisement. See some examples of marketing topics for dissertation business subjects below:

• The most common misconceptions about marketing ethics.
• Advertising to a young person: the list of things to know.
• Expanding business marketing abroad: pros and cons.
• Small business marketing strategies that are purely.
• Analysis of business marketing analysis methods.

Retail Marketing Dissertation Topics

Retail marketing sector has undergone significant challenges during the post-Brexit period and then during pandemic restrictions. It is best to reflect in your dissertation writing as done below:

• Addressing the issue of food shortages in Wales.
• Retail prices in Manchester vs Blackpool.
• Retail marketing and relationship marketing during Covid-19 times.
• Supply-and-demand changes during post-Brexit period.
• Retail marketing and political bias in logistics.

Marketing Communications Dissertation Topics

The most important aspect of successful marketing is communication and being able to focus on correction of mistakes.

• The most common marketing communications mistakes made by non-UK businesses.
• How to communicate one’s brand and message without turning to aggressive marketing?
• Marketing communications specifics on social media.
• How do people perceive information: music marketing examples.
• Consumerism and communicational barrier: Corner Shop case study analysis.

Green Marketing Dissertation Topics

Green marketing is more than just a popular trend in society, which is why composing your dissertation on green marketing, you are bound to achieve success. See social, moral, and environmental aspects as you choose one of the popular topics below:

• Controversy about genetically-modified foods.
• Logistic service providers and green marketing methods.
• Socio-material analysis: green retailing.
• Environmental concerns and advertising.
• Freight transportation: analysis of services.

In addition to all those titles, you could also check economics dissertation topics . These two fields are often interrelated, and you could find something interesting there.

Have Chosen A Topic, What’s Next?

So, you have looked through various dissertation topics in marketing and have even selected your favourite, but still have no time to write it? Writix writers provide different kinds of help for students who need help with starting or finishing dissertations. You could tell them, “ Do my dissertation ”, and our experts would instantly get to work.

Also, check interesting ideas for a psychology dissertation or criminology dissertation topics — we cover all subjects to meet even particularly demanding tastes. Enjoy research, contact us if assistance is needed, and earn your diploma!

• What topics can be chosen for marketing dissertation purposes?

You can choose anything from social media marketing to consumer relations and MBA marketing topics. If you cannot find your field of science in the list of topics above, contact us with your marketing dissertation questions.

• How to choose a marketing dissertation topic?

The safest way to choose your marketing dissertation topic is knowing your subject well and making additional research as you check similar works. Remember that your marketing research topic must inspire you. Think over your wording and connect it with your thesis statement. Most importantly, take care of your structure and include only that information, which has been approved by your academic advisor.

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108 High Quality Event Management Dissertation Topics

Many students write about event management dissertation topics when pursuing their business, sports, or hospitality studies. After graduation, the learners participate in designing, creating, organizing, and managing beautiful events and parties. Their creative spirits spread their wings upon graduating.

However, a student must complete the pesky thesis writing assignment. Writing a dissertation is among the essential steps on a learner’s journey, and all they do is master it, and they are on their way.

Today, event management is an essential department and part of progressive organizations. Most institutions hire professional event managers to cater to their occasions and parties’ organization or management, whether on a small or large scale. An event’s success is vital to every organization because it portrays it positively. It also communicates a crucial message for the brand.

For this reason, this field has grown into an area for successful business ventures since some organizations opt to outsource event managers. Also, the subject has become a vital research area with college and uni learners investigating it while pursuing higher education. Essentially, the field has garnered significant professional and scholarly interest.

As a subject, this area draws from different disciplines that converge to create an event as a new project. Event management dissertation topics deserve the interest they receive because of their addition to the existing literature body. Also, these topics are relevant because they inform future practitioners while collating academic research.

If you wish to write a dissertation about a topic in this subject but have difficulties selecting or composing a title for your paper, this list will give you ideas for your thesis.

Excellent Event Management Dissertation Topics

Maybe the professor wants you to pick a unique topic in this field and write a dissertation that will go to your school’s digital repository. In that case, select a subject for your thesis from this category.

• Meal procurement and planning decisions when managing business events in the U.K.- Preliminary investigations
• A primary investigation of the attendees’ composition and spending behaviors during charity dinners
• Investigating how management programs prepare learners for business professionalism- A preliminary investigation
• Considerations for event venues in developing countries- Safety guidelines and risk management
• Sporting events’ risk assessment at the national level
• How mock events help with the preparations for mega sporting events- a detailed literature review
• IIFA management- a preliminary research
• Preliminary investigation on mega-sporting events’ volunteer motivations in the U.K.
• Managing and staging cycling events- a thorough literature review
• Reviewing the primary considerations when executing or planning charity events at the state level
• Critical green practices for event managers- Informed practices literature review
• Event cities- a review of risk assessment and planning for planned events’ management
• Using ICT to manage events in developing countries- a detailed review
• Preliminary investment of event managers in the United States from the guests’ perspective
• Marketing events management- A detailed analysis of functions in the U.S.
• A primary investigation of consultancy firms and their roles in event procurement and management
• A comparative review of functions management quality between developing and developed countries
• How political and economic stability affects how organizations manage their events
• The role of security systems in the management of events in the U.K.- Detailed investigative analysis
• Why students should learn to organize events- A detailed study

Consider these ideas to write a paper that will impress your faculty or the professor to award you excellent grades.

Interesting Dissertation Topics In Event Management

Perhaps, you want to write a dissertation about an eye-catching topic. Maybe you want professors in your faculty to love your paper and even recommend its publication in a major journal. If so, consider these topic ideas for your dissertation.

• Comparing how Google, Apple, and Microsoft manage their launch events- A detailed comparison study
• Investigating how companies in the U.S. and U.K manage their events- A comparative study
• How introducing or inviting celebrities to events attracts more audiences.
• Investigating the effects of strategies for managing events when establishing customer relationships- Google I/O events’ case study
• How product launch events affect the customers’ buying decisions- Apple case study
• Investigating how the economic stability of an organization affects its events
• A detailed analysis of the impact of management programs on students’ abilities to manage events
• How events managers influence the impacts of functions on the environment
• Analyzing the Olympic Games management in 2021 in the U.K. from a visitor’s perspective
• Investigating the challenges that event managers face in the U.K. when establishing relationships with customers
• Standard issues that event managers face when staging marathon races in the U.K. compared to the U.S. and how they affect the participation rates
• Investigating marketing strategies and how they affect event managers
• Grammys 2020- reviewing the management strategies and the necessary measures for future events
• How Covid-19 influences event managers’ practices- Investigating the challenges that SOPS causes
• Information security and challenges that event managers face
• How ICT influences the decisions of event managers
• A critical review of the primary considerations for event managers when planning and executing functions in non-profit organizations
• Easter gathering events- A case study in the U.K. to analyze the attendee rate changes in the last five years
• Marketing functions management in the U.K. and U.S.- A detailed analysis
• Investigating the 2018 FIFA World Cup management in Russia- What were its success factors?
• Detailed research of the ECB Premier League Events’ management strategies and revenue generation
• A comparative study of how consultancy firms manage events in Albania and the United Kingdom
• Essential considerations for event managers in emerging economies- A detailed analysis of risk management and safety guidelines
• How sponsors and brand deals affect technology events on a large scale in the U.K.- Evaluation of the success rate
• A persuasive study of the reasons to pursue studies that makes you an event manager
• Evaluating Tomorrowland festival’s tactics for managing events over the years- Analyzing how they tackle and overcome issues
• Analyzing the 2018’s Olympic Games and their management strategies- How did they affect visitors’ attendance?
• Analyzing ways to improve the overall experience during an event- How event managers can use psychology to manage and create the attendees’ moods
• Investigating the impact of state-controlled resources and economies on event managers- An analytical study
• Investigating the techniques that event managers use to generate interest and enthusiasm in events that would otherwise lack appeal

These are exciting dissertation topics that many educators and scholars will find interesting to read. Nevertheless, prepare to spend enough time researching your topic to write a custom and high-quality paper.

Good Dissertation Topics For Event Management

Maybe you need an excellent topic to research and write about without compromising your grade quickly. In that case, this list has suitable topic ideas for your consideration.

• Analyzing the online platforms that event managers can use for virtual meetings- A comparative analysis of Webex, Zoom, Microsoft, and Google
• Studying the popularity and effectiveness of online events due to the Covid-19 pandemic
• Investigating the factors that prompt many students to pursue event management
• Evaluating how the Covid-19 pandemic affects event managers
• How science and money management facilitate event planning for organizations with tight budgets
• How event managers cater to food preparation and feeding large groups
• How the changing the venue at the last minute affects the event’s participants’ mood
• How event managers earned their position in the corporate sector as respected professionals
• Studying risk assessments in sporting events at the international level
• Calculating and estimating service promptness when managing events
• Why catering and venue decoration are essential when managing an event
• Does a large crowd indicate the success of an event?
• Can successful marketing define the event’s success?
• How the event venue’s ambiance affects the guests’ mood
• How do event managers determine the amount of food to serve functions’ attendees?
• Can event managers pull a successful event with a tight budget?
• Can an event make a business more accessible and open to people?
• Managing people versus managing an event- What is more important?
• How a successful event can affect a business’ growth or decline
• Challenges that hospitality businesses face when managing events
• How challenges that hospitality businesses face are impacting the entire sector
• What is the role of event managers in an economy?
• How event managers can reduce or overcome the challenges they face when organizing functions.
• How terrorism and security threats affect event managers
• How event managers should collaborate with clients to ensure the success of their events
• What is the company’s role in managing an event?
• Do event managers need sponsors for all occasions?
• How event managers create a list of the function attendees
• How event managers track service providers and sponsors
• How to analyze the risk of the systems for managing events

Pick any topic in this category and then conduct in-depth research to draft a winning paper. Nevertheless, seek the help of reliable experts if you cannot write a top-notch essay about your preferred title.

The Best Dissertation Topics For Event Management

Your professor expects you to write a comprehensive and detailed paper. Selecting a title that you’re comfortable working with can influence your ability to achieve this goal. Consider the following topics if you need an idea to enjoy exploring and need some management assignment help with your topics.

• Practical strategies for managing events in the modern world
• How to organize and manage an event in the best way
• Can event managers improve an organization’s overall performance?
• What is the role of event managers in non-profit organizations?
• How to plan an event- Creating a detailed event plan
• How different is managing an event and any other project?
• Why is organizing an event in real-life complex than in theory?
• Essential elements to consider when working on an event
• Managing events during a pandemic- Key considerations
• How to manage religious events
• How to address pending activities in an event
• How a budget affects the management of an event and the outcome
• How to choose service providers in an event
• Revenue versus expenditure summary of an event
• The essence of record-keeping when managing an event
• The relationship between event challenges and their success
• How to decide on an event timeframe
• How to select an event’s venue
• How to assess an event’s risks and ways to control them
• How to deal with altercations- Controlling crowds during events
• How to pick event sponsors
• Best ways to communicate to event audiences
• How to plan a product launch event
• Evaluating an event marketing and management success
• Problems that face managers when marketing events
• How to manage an international event
• The role of human resources in the management of an event
• How the internet facilitates the direction of a company’s event

This list comprises some advanced titles for academic papers in this field. Nevertheless, pick a title you will comfortably handle.

Get Professional Dissertation Help

If stuck with a dissertation on any of these topics, our ENL writers can help you. We offer fast, affordable and reliable assignment assistance to learners across the educational level. Contact now for assistance with a paper and to buy dissertation UK about any of these topics!

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Marketing Dissertation Topics

Marketing is a broad and exciting field of study that intertwines with related subjects such as Psychology, Sociology, Business, and even Anthropology.

The field of marketing is always evolving, so there are plenty of ‘gaps’ in the literature to be filed by budding marketing students – whether you’re an undergrad or postgrad!

To help in the preparation of your marketing dissertation, this article suggests marketing dissertation topics that you could base your research on. These subject areas include relationship marketing, branding, direct marketing, international marketing (including influencer marketing), social listening, consumer psychology, online marketing, mobile marketing, marketing mix, social networks and marketing ethics.

Relationship Marketing Dissertation Topics

Branding dissertation topics, direct marketing dissertation topics, cultures and marketing dissertation topics, consumer psychology and marketing dissertation topics, online marketing dissertation topics, mobile marketing dissertation topics, the 4ps (price, product, promotion, place) of marketing mix.

• Social Networks and Marketing Dissertation Topics

Ethics in Marketing Dissertation Topics

Relationship marketing refers to the use of relationships rather than purely transactional means, while focusing on long term customer engagement. This lets companies acquire customers, while also maintaining customer loyalty that results in repeat custom for the firm. It is an important area for modern businesses, and a topical area on which to base your marketing dissertation with highly diverse topics:

• Digital relationship marketing in the age of COVID-19: Analysing the importance of personalisation and customisation.
• Generating customer loyalty through high-value content creation – a case study of UK fitness brands.
• What are the challenges for Tesco’s loyalty card scheme in today’s competitive business environment?
• Are switching costs effective barriers to customer retention in the airline industry?
• How can Amazon.com charge a premium price by using its diverse set of services and products?
• What are the motivations and expectations behind loyalty schemes for businesses to attract customers in the long run?
• To what extent does Café Nero’s app foster customer loyalty?
• How and why can relationship marketing be used to attract new customers through social media?
• How does product quality affect customer loyalty among high and low contact products?
• Can luxury goods retailers prevent barriers to switching by locking in customers through a unique set of services and products?
• How do retailers cope with polygamous behaviour among consumers?
• How does customer loyalty at Waterstone’s change when customers shop at their online store rather than in the high street as compared to customers of Amazon.com?
• In what ways does Waterstone’s improve its customer loyalty through its online store and smartphone apps?
• How can companies adopt social media for successful development of relationship marketing with customers?
• What are the challenges for small companies when adopting social media for increasing customer loyalty?
• Using smartphone apps to attract and retain new customers: Advantages and challenges for MNCs.
• Exploring the efficacy of customer service chatbots – helpful or frustrating?
• Exploring the effectiveness of online consumer tribes: A case-study of Tarot reading and personal development industries.

Branding is the promise of a company to its customers. Branding is an umbrella term to refer to a wide body of literature examining how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and so forth. Marketing dissertations on branding could be based on the following topics:

• An examination of the relationship between perceived risk and brand equity: A comparison of supermarket retailers in the UK.
• How does innovation impact consumer brand resonance? A case study of hospitality brands who were forced to innovate as result of COVID-19.
• Do consumers really understand a company’s brand values? The case of Starbucks vs McDonalds.
• How does the relative importance of tangible and intangible brand values vary across product types?
• Using digital methods to increase brand salience – a case study approach.
• Do leading brands need to have the products which attract a large number of customer segments?
• How is brand image affected by product availability for SME?
• Can the brand image be transferred between sectors? The case of Virgin Cola in the UK.
• How does unethical behaviour affect the brand image? The cases of Shell, Nike and Starbucks.
• How do firms use corporate social responsibility to build brand equity? The case of Body Shop.
• How can innovations sustain brands through the use of social media marketing?
• Can brand equity be transferred to a supermarket’s own branded products in the low-price segments?
• Using social media marketing to attract customers to brands of small companies.
• How can companies use smartphone apps to improve brand equity? The case of Starbucks and Café Nero.
• Targeting customers in ethnic markets: The case of Indian food customers in the UK supermarket sector.

The world of direct marketing is changing rapidly, as new technologies and social media allows companies to connect directly with the customer. This involves a wide range of tools and techniques that can be used to target consumers in a predominantly transactional manner. Direct marketers rely on information and a series of direct marketing media such as direct mail, magazines, newspapers, TV/radio, co-ops, telemarketing/teleservices and increasingly social media to disseminate their messages and acquire new customers. We have provided some suggested topics on direct marketing based on current trends, which you could use for your marketing dissertation:

• How do Tesco and Body Shop use their loyalty schemes to sell directly to the customer?
• How does the importance of factors that influence online selling vary according to product type in the services industry in the UK?
• Do customers respond differently to short and long-term offers in a competitive online environment? The case of online book sales.
• In what ways do free online chat rooms influence consumers’ response to direct sales promotions in social media environments?
• Assessing the effectiveness of beauty brands’ direct marketing via YouTube.
• How does the nationality (accent) of telemarketers influence customer response in an increasingly diverse international selling environment?
• Do consumers know how to protect themselves from unscrupulous direct marketing tactics used by social media marketing companies?
• How does message length affect the success of direct marketing messages? A comparison of online and offline mediums.
• Can direct online and social media marketing be used to build customer relationships or is it simply a transactional medium to acquire new customers in the short run?
• Can online marketing be as effective as a group-orientated tool as it is an individual-orientated one?
• How do prospecting methods differ in an online and offline environment? The case of the airline industry in the UK.
• Using SMS and email to connect with customers: Advantages and limitations of direct marketing.
• Social media marketing as a tool to target luxury customers: Advantages and issues for small companies.
• Using social media to reduce the cost of direct marketing: The case of small companies in the UK.

For some products and services, cultural considerations can play an important role in how marketers interact with consumers. With the increasing globalisation of business, firms have to pay greater attention to how national culture impacts upon consumer behaviour and customers’ reactions towards different types of marketing communication. Marketing across cultures is becoming more prominent in business, as more and more businesses are expanding throughout the world. This creates an ideal area to base your marketing dissertation on.

• How does innovation and culture influence the market performance of SMEs in China?
• Native advertising: Exploring its effectiveness in the UK, China, and the US.
• What are the effects of social media on organisational culture in the UK’s fashion industry?
• How is globalisation affecting the organisational culture of Toyota’s global operations?
• How does language impact upon brand identity? The case of Coca-Cola in the People’s Republic of China.
• How does culture affect the marketing of automotives? The Case of Toyota in China.
• What effect does culture have on marketing communications? The case of Coca Cola in India.
• How do marketers take into account regional differences in “national” culture? The case of banks in the Basque country and Catalonia, Spain.
• Can automotive vendors afford to treat consumers as a homogenous mass? The case of the North-South divide in Sweden.
• How does individualism-collectivism influence the sales of mobile phones? The case of the People’s Republic of China.
• How do supermarket chains overcome language differences in Switzerland?
• How can banks use pricing strategy to boost customer satisfaction and profitability?
• How can national culture explain the prominence of Scottish whiskey sales in the global whiskey market?
• How can countries use national culture to help them promote major exports? The case of the Champagne region, France.

Marketing is fundamentally underpinned by consumer behaviour, which can largely be explained by examining consumer psychology. This highlights how consumers behave in each stage of the buying process and why they react as they do. On this basis, marketers can design and implement communication strategies that target specific customer groups based on their psychological profiles. Some suggestions to base your marketing dissertation within the area of marketing and consumer psychology are as below:

• What motivates consumers to purchase products from Amazon?
• What are the uses and gratifications associated with consumer online reviewing?
• How does marketing intelligence and planning affect sports marketing?
• How can organisations make effective use of Big Data to gain an understanding of their customers’ psychology?
• What are customers’ perceptions towards green marketing?
• What are customers’ attitudes towards digital marketing activities of Burberry?
• What are the antecedents of word-of-mouth communications? The case of blockbuster marketing.
• What are the effects of negative word-of-mouth communications on organisational performance?
• How does gender effect information processing among consumers of luxury goods?
• What role does motivation play in buying behaviour? An examination of the mobile ringtone market in the UK.
• How does gender effect selective distortion among luxury goods buyers?
• What role does learning play among functional online advertisements?
• Does the importance of beliefs and attitudes vary across low and high involvement products?
• How does gender influence online purchase behaviour of luxury goods?
• How is social media affecting the buying behaviour of luxury goods in the fashion industry?

When marketing moves online the traditional rules are either broken or extended. Such extensions include the need to take into account privacy, security, the greater ability to customise and personalise user experiences, the changing nature of consumer behaviour and the interaction of online and offline mediums. Online marketing has become essential for organisations in gaining competitive advantages and enhancing their business performance. Online marketing is a useful and current area of market research. Some suggestions to base your dissertation on online marketing are as below:

• How can firms customise their products? The case of Apple.
• What are the effects of a successful digital marketing campaign on Dior’s brand performance?
• What are the benefits and challenges of using social media to market luxury goods?
• How does using web analytics for digital marketing enhance brand performance?
• What is the impact of digital marketing innovation on Apple’s performance?
• What are the benefits and challenges faced by Burberry in using digital marketing?
• How can firms personalise their products? The case of Nike.
• An assessment of the value of assortment to customers: The case of Dell Computers.
• How does a consumer’s perception of control affect their choice of brand? The case of buying computers online.
• How does visual constituency affect site identity and product attitude?
• How does gender affect online consumption behaviour?
• How can firms successfully combine online and offline shopping features? The case of Amazon.com/Toys-R-Us.
• What product attributes are most valued by consumers in search, comparison and purchase decision-making online?
• How do consumers react to brand alliances online? The case of Amazon.com and Wal-Mart.
• An investigation of the antecedents of consumer behaviour in online auctions? The case of eBay.

Mobile marketing has become the latest marketing communications medium which enables large brands such as Coca-Cola, Nintendo, MTV, New Labour, Lastminute.com, and others to attract new customers and retain existing ones in both traditional and non-traditional ways. With the lowering of mobile phone tariffs and the increased levels of Internet browsing using mobile phones, this medium has become increasingly important to marketers. Below are suggestions for dissertation topics in the area of mobile marketing:

• How does permission-based marketing impact mobile marketers when developing and implementing international marketing campaigns?
• How can brand image be conveyed in a mobile marketing environment?
• Can a strong brand image be built through mobile marketing techniques?
• What do customers want from mobile marketing messages?
• How does location influence mobile marketing communications?
• What role does timeliness play in mobile marketing communications?
• What are the advantages and disadvantages of push and pull mobile marketing strategies?
• How can mobile marketing be used as a viral marketing tool?
• How can mobile payment services increase revenue for mobile marketers? The case of Vodafone.
• How can customer relationship management (CRM) be applied in a mobile marketing environment to improve customer loyalty?
• How can marketing managers drive consumer acceptance of mobile marketing?
• What impact does brand personality have on purchase intentions in the context of mobile marketing?
• What are the diffusion and success factors of mobile marketing?

The 4Ps concept represents the cornerstone of marketing is widely used by marketing managers when trying to influence consumer decision-making processes. Below are suggestions for dissertation topics in the area of the Marketing mix:

• How do price adjustment strategies vary in online and offline environments? The case of music sales.
• Can an overt international pricing strategy negatively affect the brand image? The case of iTunes.
• How effective are public relations campaigns following brand failures? The cases of Nike, Shell, and Marks and Spencer.
• The impact of firms varying the frequency of their advertisements in online and offline environments on customers’ purchase intentions? The case of Waterstone’s.
• The impact of product information availability and persuasive advertising on consumer behaviour.
• Differences between comparison and non-comparison advertising and the impact on customers’ purchase intentions? The case of the alcoholic drinks industry in the US.
• Advantages and disadvantages of online advertising in international marketing.
• Can point-of-purchase promotions be as effective in an online environment as they are offline?
• How important is location to customer choice in the UK’s airline industry?
• How has the Internet helped unsought goods build brand awareness? The case of comparison websites.
• Is word-of-mouth (i.e. online customer reviews) the new element of the Marketing mix?
• How important is the Marketing mix for non-profit organisations?
• The effect of brand awareness on consumers’ purchase intentions. The case of low and high involvement product categories.

Social Media Marketing Dissertation Topics

Social media networks (e.g. Facebook, Twitter, Instagram, and LinkedIn) are not only changing the consumers’ attitudes and behaviours, but they are also presenting marketing practitioners with new challenges when trying to reach and acquire customers online. As social media networks become more popular, a marketing dissertation in this area will be timely and in line with current marketing research trends.

• What uses and gratifications are provided by beauty brands’ social media content?
• A content analysis of Food brands Instagram posts.
• An examination of the positive, neutral and negative user comments on Facebook and their impact on future participation in discussions.
• Why have functional applications on Facebook achieved so little success compared with their fun counterparts?
• How do applications of Facebook turn users into sales? The relationship between total installs, daily active users, and application valuation.
• A comparison of the effectiveness of banner advertising on different social media networks? The cases of Facebook, Instagram and Twitter.
• What impact does newsfeed restriction have on consumers’ attitudes and behaviours towards using Facebook?
• Is electronic word-of-mouth more persuasive than traditional word-of-mouth? An investigation into online customer reviews.
• Does traditional customer loyalty apply to consumer behaviour in social media networks?
• How do non-profit organisations execute marketing campaigns on social media networks such as Facebook?
• Can firms measure the ROI of their social media marketing?
• An investigation of the impact of brand post popularity on Facebook brand fan pages on social media marketing.
• Usage, barriers and measurement of social media marketing: Implications for marketing managers.
• The impact of social media marketing on brand loyalty.
• How do firms use social media marketing to encourage customers’ purchase behaviours?
• How do vegan brands use social listening to enhance their marketing strategy?
• Instagram, influencer marking and trust – a critical investigation.
• Partnering with YouTube content creators and influences – an effective marketing strategy for fitness brands?

The power of the media in changing consumer attitudes has a significant impact on how firms are expected to behave, as well as how they should integrate ethics into their marketing campaigns. As a consequence, marketing ethics is concerned with a range of issues from ethical business practices, to Corporate Social Responsibility (CSR) programmes and cause-related marketing. Below are suggestions for dissertation topics in the area of marketing ethics and CSR:

• The role of EasyJet’s low fare online pricing strategy on changing customer demand trends?
• Exploring Patagonia’s marketing strategy – Green or Greenwashing?
• The impact of FairTrade labels on consumers’ purchase behaviours?
• Vegan vs cruelty-free: the politics of labelling and why it matters.
• What impact do published codes of conduct have on customer buying behaviour? The cases of The Body Shop, Levi Strauss, and Marks and Spencer.
• How do ethical purchase intentions and ethical awareness affect purchasing behaviour? A comparison between the sales of battery and free-range chickens.
• What impact do cause-related marketing campaigns have on consumer buying behaviour? The case of Starbucks’ Raise a cup to a good cause campaign.
• Why do some controversial marketing communications work whilst others fail? The case of PETA – People for the Ethical Treatment of Animals.
• How have spam laws improved marketing ethics online?
• What factors distinguish a consumer’s choice of most and least socially responsible firms?
• How do firms use public relations to recover from consumer boycotts? The case of Shell and Nestle.
• The role of gender differences in the impact of CSR perceptions on corporate marketing outcomes.
• The relationship between marketing ethics and corporate social responsibility: Serving stakeholders and the common good.
• The role of trust in building company reputation and brand equity through CSR initiatives.
• Firm performance and corporate social responsibility. An investigation into the role of marketing competence and market environment.

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Dissertation Topics in Marketing

• Updated on  
• May 8, 2023

As a Marketing graduate, you are expected to submit a Dissertation as a part of your degree or PhD programme. Your Marketing Dissertation topic can connect to various areas including, branding, link marketing, wire/automated marketing, retailing principles, or any alternative field of marketing. Often, students have difficulty finding the correct dissertation topic for their Marketing course. Hence, to encourage you to get established with topic suggestions, we have acquired a list of the recent arguments you can use to create your Marketing Dissertation. Keep reading this blog to know more!

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Dissertation topics for marketing, topics for mba marketing, b2b marketing topics , topics on digital marketing, relationship marketing dissertation topics, branding dissertation topics, direct marketing dissertation topics, cultural and marketing dissertation topics, online marketing dissertation topics, mobile marketing dissertation topics, the 4ps of (price, product, promotion, place) of marketing mix, consumer psychology and marketing dissertation topics, social media marketing dissertation topics, ethics in marketing dissertation topics , explore the well-crafted marketing dissertation topics  , present the perfectly written dissertation on marketing.

• What are the incentives and intentions behind support programs for corporations to engage consumers in the long series?
• To what degree does Caffe Nero’s app foster consumer allegiance?
• How and why can communication marketing be employed to entice new clients through social elements?
• How does production variety influence policy patriotism among high and low-contact producers?
• Can leisure goods merchants avoid obstacles by replacing bolt-in clients with a different set of benefits and products?
• How do entrepreneurs grapple with polygamous behaviour among users?
• Computerised communication economics in the age of COVID-19: Analysing the magnitude of personalisation and customisation.
• Growing policy support through long-value distribution management–an event study of UK health brands.
• What are the challenges for Tesco’s support card system in now’s cutthroat factory environment?
• An investigation of the relationship between observed risk and brand investment: A correlation of department store retailers in the UK .
• How does modernisation impact customer brand resonance? A process study of reception brands who were forced to innovate due to COVID-19.
• Do purchasers really figure out a company’s brand benefits? The process of Starbucks vs McDonald’s.

Students of the MBA Marketing course can refer to the following list of marketing dissertation topics.

• Involving communal systems when seeking different markets and developing the market interest.
• Systems companies use acting on customer boycotts.
• The job of joint buy in a poor industry.
• Are modernisations useful in building up the number of clients?
• The relationship between the geographic position and the nature of a system.
• The benefits groups get from the customisation of their works.
• Mobile commerce: its powers and shortcomings.
• The change in prices on offline and wire markets of properties.
• How serious is the job of branding in the progress of a business?
• Are there proper limitations in brand selling plans?
• What are the key features of Internet commerce?

Also Read: Dissertation Topic in Finance

Here are some dissertation topics for B2B marketing.

• Altering the Marketing Management. What are the new models, functions, processes, and techniques?
• Making the Idea Organisation: How to use expected control to set up brand advantage, develop leads, and interest clients.
• Getting to Love the Data Burst. Carrying out the potential of analytics for increased planning, margin control, and outcome.
• Drawing up for the B2B Social Buyer. Establishing the appropriate commerce difference between conventional customs and the new civil user.
• Sales Channel Enablement. Increasing the impact from your portfolio of enablement movements across direct and ancillary demand channels.
• Next Generation Account-Paltry Commerce. Developing the model, mix, and workforce across the full businesses and distribution cycle.

Given below is a list of Digital Marketing dissertation topics.

• How does the value of things that affect wire trade differ corresponding to the amount type in the works trade in the UK?
• Do consumers react negatively to low and high-term actions in an aggressive networked status? The process of wire record deals.
• In what respects do available wire conversation areas affect users’ return to direct selling promotions in civil form sets?
• Evaluating the power of vision brands’ direct selling via YouTube.
• How does the telemarketers’ community (tone) affect consumer feedback in a more diversified global business situation?
• Do users learn how to care for themselves from dishonest direct selling ploys employed by civil forms advertising firms?

Also Read: How to Write Acknowledgement for Dissertation?

Relationship Marketing is a marketing tactic to build long-term relationships with customers. This strategy allows companies to acquire customers, while also maintaining customer loyalty that further results in repeated customs for the respective company. In the modern business world today, Relationship Marketing can be a great base for your marketing dissertation as it provides you with a diverse range of dissertation topics:

• Digital relationship marketing in the age of COVID-19: Analysing the importance of personalisation and customisation.
• Analyzing the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success.
• The role of information technology in revolutionizing marketers’ approach towards manipulative advertisement.
• Customer loyalty – Behaviour or attitude? A mixed-method analysis.
• The relationship marketing strategies of Nike: A critical analysis.

In simple terms, a Brand is who you are while marketing is how you choose to build awareness about the brand. Basically, promoting a brand’s products and the services provided as a whole. Branding refers to the analysis of how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and more. Listed below are some Branding Dissertation Topics to begin with:

• How does innovation impact consumer brand resonance? A case study of hospitality brands who were forced to innovate as a result of COVID-19.
• Do consumers really understand a company’s brand values: Starbucks vs McDonald’s.
• A case study: Using digital methods to increase brand salience.
• Using social media marketing to attract customers to brands of small companies.
• The consequences of Unethical behaviour on the brand image: The cases of Shell, Nike and Starbucks.

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As technology is evolving, the concept of Direct Marketing is a boon for companies as it allows companies to connect with customers directly through advertising services such as emails, online adverts, flyers, database marketing, promotional letters, newspapers, outdoor advertising, phone text messaging, magazine adverts, coupons, phone calls, postcards, and websites. Direct Marketing allows companies to understand a customer’s specific needs to provide them with the most relevant products and services. Listed below are some topics for Direct Marketing Dissertation:

• In what ways do free online chat rooms influence consumers’ responses to direct sales promotions in social media environments?
• The effectiveness of beauty brands’ direct marketing via YouTube: Analysis
• Using SMS and email to connect with customers: Advantages and limitations of direct marketing.
• Using social media to reduce the cost of direct marketing
• Brand Loyalty And Customer Satisfaction In Online Retailing Company: A Case Study On Amazon

As businesses are expanding throughout the globe, Culture plays an important role in the interaction of marketers with customers. Culture has a great impact on international marketing due to the increase of globalisation in the business world. Companies are required to gain in-depth knowledge of the local culture before offering a product to them as effective communication is a major factor that contributes to customers buying the products. Listed below are some topics for your reference in the Cultural and Marketing Dissertation:

• Native advertising: Exploring its effectiveness in the UK, China, and the US.
• The effect of culture on marketing communications: The case of Coca-Cola in India
• How do supermarket chains overcome language differences in Switzerland?
• Effects of social media on organisational culture in the UK’s fashion industry.
• How does language impact brand identity? The case of Coca-Cola in the People’s Republic of China.

Online Marketing is an essential part of Marketing as it allows companies to build relationships with customers and spread awareness about the brand through digital marketing such as Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing. Unlike the traditional way of marketing that included print, billboard, television and radio advertisements, Online Marketing is a lot more affordable and effective. A dissertation on Online Marketing can definitely provide you with a wide range of topics. Listed below are some of the topics for a dissertation on Online Marketing:

• The case of Apple: How can firms customise their products?
• The impact of digital marketing innovation on Apple’s performance
• Pop-up advertisements: Hit or a miss
• Celebrities and influencers: Have they changed the game of online marketing?
• Analyzing customers’ psychology and its role in digital marketing.

Due to the increase in Internet browsing on mobile phones nowadays, Mobile Marketing has become an essential part of marketing communication. It aims to reach out to mobile users through different methods such as mobile-optimized ads, push notifications and mobile applications. Listed below are some topics for a Mobile Marketing Dissertation:

• Can a strong brand image be built through mobile marketing techniques?
• What do customers want from mobile marketing messages?
• How does location influence mobile marketing communications?
• What role does timeliness play in mobile marketing communications?
• What are the advantages and disadvantages of push-and-pull mobile marketing strategies?

The 4Ps of Marketing are widely used by marketers to influence consumer decision-making. Listed below are some topics you can use as a base for writing a Dissertation on Marketing Mix:

• The impact of product information availability and persuasive advertising on consumer behaviour.
• Advantages and disadvantages of online advertising in international marketing.
• The Importance of Marketing mix on non-profit organisations.
• Is word-of-mouth (i.e. online customer reviews) the new element of the Marketing mix?
• Case of iTunes: Can an overt international pricing strategy negatively affect the brand image? 

Marketing is ultimately underpinned by customer behaviour, which may be explained in large part by studying consumer psychology. This focuses on how consumers behave at each stage of the purchasing process and why they react the way they do. Marketers can use this information to create and implement communication strategies that target specific client groups based on their psychological characteristics. Here are some ideas for marketing dissertation topics based on marketing and consumer psychology:

• What drives customers to buy things from Amazon?
• What are the benefits and advantages of customer internet reviews?
• What impact do marketing intelligence and planning have on sports marketing?
• How can businesses use Big Data to obtain a better knowledge of their customers’ psychology?
• What do customers think about green marketing?
• What are customers’ feelings about Burberry’s digital marketing efforts?
• What were the forefathers of word-of-mouth communication? A case study in blockbuster marketing.
• How does gender influence information processing among luxury goods consumers?

Facebook, Instagram, LinkedIn and Twitter are widely used mediums for reaching out to customers online. Social media has become an essential part of both local and international companies. Some topics for Social Media Dissertation are:

• A content analysis of Food brands Instagram posts.
• The impact of social media marketing on brand loyalty.
• Instagram, influencer marking and trust – a critical analysis.
• Partnering with YouTube content creators and influences – An effective marketing strategy for brands.
• Implications for marketing managers: limitations of social media marketing.

Ethics in Marketing is the implication of standards of fairness, or moral rights and wrongs, to marketing decision-making, behaviour, and practice in the firm. Using unethical marketing practices may put a company’s viability at risk and cost its reputation which might have taken years to build. From ethical business practices to Corporate Social Responsibility (CSR), several research options are available for a marketing dissertation. Some topics to begin with a dissertation on Ethics in Marketing are as listed:

• How have spam laws improved marketing ethics online?
• What impact does published codes of conduct have on customer buying behaviour? The cases of The Body Shop, Levi Strauss, and Marks and Spencer
• The influence of local culture on business ethics of immigrants- A case study of the UK
• Vegan vs cruelty-free: the politics of labelling and why it matters
• What factors distinguish a consumer’s choice of most and least socially responsible firms?
• Exploring how organizations use corporate social responsibility (CSR) to reinforce brand equity

Marketing is a process through which companies be they Local or International use to create and build brand awareness, and customer relations, and for increasing business profits. Marketing is a great field for research as it provides you with a large number of research topics and sources. Listed below are some Marketing Dissertation Topics to start from niche:

• Analysis and determination of consumer buying behaviour for Coca-Cola
• Critical research on how AI will help make better marketing decisions
• Brand advertising and political campaigns: a possible interwoven impact?
• Analysis of how brands exploit impulsive buying
• Marketing budgets included by BREXIT
• The effect of COVID-19 on the global economy
• The decline in organic reach on social media platforms
• Do people appreciate being click baited into sponsored posts?
• How the extraordinary content offered by intelligent chatbots can help sports teams strengthen fan loyalty

A dissertation requires a lot of independent research so it may get a bit difficult to start with. Demonstrating your ability to think critically and analytically is what you’re supposed to bring in your Marketing Dissertation. A marketing dissertation requires you to conduct extensive research and present an argumentation in a particular claim of the topic you have chosen. The very first step to presenting a perfectly written marketing dissertation is to choose a topic you’re genuinely interested in, this allows you to understand and present the arguments well. However, you should make sure that the topic chosen is capable enough of contributing to your future in career aspects. You can look for marketing topic ideas from present scenarios, academic journals and scholarly books. In the aftermath of choosing the topic, you’re supposed to develop a research question. While creating a research question you must keep in mind your ability to answer it through primary and secondary sources. Gather the necessary material for your research and prepare an outline for your Marketing Dissertation. The last and final step of presenting a perfectly written marketing dissertation is to revise, edit and proofread your dissertation and make changes if required. Revise your marketing dissertation as many times as you can until you are fully satisfied with the paper. 

The best research topics in digital marketing include Artificial Intelligence, Conversational Marketing, Video Marketing, Search Engine Optimisation, Influencer marketing, Pay per Click Advertising, Visual Search, and Social Media Management and Marketing.

Some special dissertation topics in commerce are: 1) Write about the influence that advertising picks up on the performance of purchasers. 2) Address about the scholars can be trained among the mobile phone business. 3)Write about how foreign commerce can manage standardisation.

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Event Management Dissertation Topics and Ideas

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Event Management seems like a very easy subject to study unless you are the one studying it. Studying Event Management can be coped if you have good teachers who ethically teach you with dedication. Although, choosing interesting Event Management dissertation topics can give you a hard very time.

Interesting Event Management Dissertation Ideas to Craft the Best Topics

Before we give you the list of eye-catching event management dissertation examples and topics, Dissertation Writing Help is going to give you some open-ended Event Management dissertation ideas. These ideas will help you create your event management topics based only on your interest criteria.

• Managing Resources: This dissertation idea aims to study and highlight the resource management strategies in events. For instance, you can specify the issues commonly faced in event management of a certain type of event. For example, you can highlight how resources are managed in an entertainment event, i.e. a concert or a gala. You can further evaluate your dissertation by discussing the problems and proposing potential solutions as well.
• Sports Events Management: This dissertation idea revolves around managing sports events. It can be a sporting event of your choice whether it is a local football tournament or an international cricket league. You can study a single event from many perspectives such as what kind of impact event management thesis left on the audience. You can also discuss if the event management was ethical or not according to the budget and audience response as well.

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List of event management dissertation topics by professional event managers.

Below you can find a lot of interesting Event Management project topics that will capture anyone’s attention easily. Before you select your dissertation topic, make sure that it complies with your interest area as well as the requirements and guidelines set by your supervisor. It will help you minimize the chances of rejection and also help you write your dissertation efficiently.

Before finalizing the topic, create drafts on each topic you like to have a preview of the dissertation. It will help you choose your final topic easily.

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Are you having trouble finding some Events Management dissertation topics? You are not alone because a lot of students face this problem. Although, some students drop out because of the stress and some succeed in their dissertations.

If you are struggling to come up with some creative Events Management dissertation topics and having no luck with it. You don’t have to worry because we are going to give you a list of amazing topics for your events management dissertation that can help you score great and land a good job as well. 

After all, your dissertation is included in your CV and the recruiter wouldn’t read your whole dissertation at first. The recruiter will just read the topic and decided whether your dissertation is worth reading or not. We are giving you the best Events Management dissertation topics so that you can create an outstanding dissertation and flaunt it!

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Events Management Dissertation Ideas for Mesmerizing Dissertation Topics

Before giving you the most amazing topics for your events management dissertation. We are going to give you some open-ended Events Management dissertation ideas. You have to make sure not to delimit the topics you craft from these ideas. You have to act according to the guidelines and instructions from your professors or supervisor or the head of the department.

These Events Management dissertation ideas can help you create many different topics with some proper research. Make drafts on each of the topics you make from these ideas and then finalize the best one!

• Sports Event: The aim of this dissertation idea is to conduct an in-depth analysis of any globally known sports events such as FIFA or Olympics. You can analyze any locally well-known sports events such as the F1 British Grand Prix or the Open Golf Championship. You can analyze their event management techniques and compare them to their previous techniques and compare it to their previous techniques. Study the difference between the most recent techniques and previous techniques and their effects on the success factors of the event such as audience attendance rate, the revenue generated, and other aspects.
• Commercial Events: The objective of this dissertation idea is to analyze the commercial events by corporates and their effects on the marketing and boosting the sales of their targeted product towards their targeted audience. You can select any commercial event of your choice such as the E3 event, Apple events, Google I/O, and other similar events. You can analyze them from different aspects such as how they attract the visitors, how they carry the whole event, and how they manage the whole event. You can compare the most recent events with their previous events and notice what kind of changes they made into their event management strategies and how it has affected the overall event throughout the years.

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Now it’s time for you to grab some killer Events Management dissertation topics. Before you pick an amazing topic from the list below. Note down that you don’t have to delimit yourself to the exact topic as we are giving you. You can modify these topics according to your interest and guidelines to have the most customized topic for yourself!

A little piece of advice, don’t just pick one of these Events Management dissertation topics and start writing your dissertation on it. Shortlist multiple topics and then make drafts for each of them and do a bit of background research. After finishing the drafts, finalize the most interesting one for your dissertation.

The aim of this research is based on analysing the potential event management strategies that the organizers or management team of Olympic Games 2018 could have used to increase the number of visitors in their different games in comparison to the visitor attendance rate that they were able to record under the Olympic Games 2014. The research will also evaluate the role of social media marketing strategies that could have assisted the organizers of the Olympic Games 2018 to promote the different games of the event by reaching a large audience.

Objectives:

• To compare and analyse the marketing and event management strategies that were used under both the Olympic Games of 2018 and 2014.
• To identify potential loopholes or problems under the marketing and event management strategies that were used by the organizers of the Olympic Games 2018.
• To recommend appropriate event management strategies that could have helped the organizers of the Olympic Games 2018 to increase the visitors' attendance rate in comparison to the rate that was recorded under the Olympic Games 2014.
• To critically evaluate the role of social media marketing strategies in promoting events like the Olympic Games 2018 in order to create awareness among a large number of audiences.

This research will try to analyse the management tactics that music festivals like Tomorrowland are using in order to target the younger generation who tend to spend a large amount of money on such once-in-a-lifetime experiences. The research will also analyse the potential problems that organizers of the Tomorrowland Festival face over the years while targeting this young audience, and it will also try to determine the role of luxury dining and accommodations to overcome these issues.

• To assess the commonly utilized management tactics that renowned music festivals like Tomorrowland use to target young audiences.
• To determine the role of luxury dining and accommodations that are provided by the event organizers of Tomorrowland in order to further enhance the experience of the visitors.
• To evaluate the potential problems that the organizing team of the Tomorrowland Festival faces while managing the event.
• To evaluate the changes under the management tactics that were used by the organizers of the Tomorrowland Festival over the years to promote the event.
• To analyse how the competitive landscape of music festivals like Tomorrowland has evolved over the years and what factors are impacting the organizers’ ability to enhance the experience of the visitors better than competing festivals.

The aim of this research is based on analysing the different aspects associated with event management that students are required to consider while studying this course/subject in the United Kingdom. Moreover, the study will also assess the requirements of event management subjects that students are needed to fulfil in the United Kingdom in order to attain a degree or certification under this domain. The research will also analyse the potential benefits for the students in attaining degree or certification under different event management courses with regard to their future career endeavours under this domain.

• To identify the available courses or training programs that are provided in the United Kingdom for teaching event management to the students.
• To determine the curriculum requirements that students are required to meet in order to gain a degree or certification under the domain of event management in the United Kingdom.
• To analyse the potential benefits of studying event management in order to attract and motivate students to pursue their careers within this field in the United Kingdom.
• To analyse the current job market and demand for event planners in the UK that can help in determining whether students should pursue their career in this field or not.

In most mega sporting events, volunteers are often considered as important components since they help in delivering the sport-related services by performing different roles like fund-raisers, administrators, and coaches. However, limited studies have been conducted to analyse specific experiences and characteristics of individuals who dedicate both their efforts and time to provide their assistance as volunteers under the mega-sporting events of the United Kingdom. Thus, this study will aim at contributing to the literature so that more effective volunteer management and recruitment strategies can be promoted in the United Kingdom.

• To assess the concept of volunteer motivation so that more effective volunteer retention, management, and recruitment strategies can be utilized/implemented under the mega sporting events of the United Kingdom.
• To better comprehend the important factors that tend to motivate volunteers in the UK to participate in different mega sporting events.
• To determine whether participating as a volunteer in the mega sporting events of the United Kingdom helps individuals to improve their skills and knowledge related to event management that can also help them in their future careers.

The aim of this research is based on gaining an in-depth comprehension of the role of sponsorship, brand deals, and technology in promoting different events of the United Kingdom on a large scale. Moreover, the research will also analyse how these factors tend to influence the success rate of different events that are held in the United Kingdom and help the event planners in marketing the event by targeting a large number of visitors. In addition to this, the research will also analyse how novel technologies, brand deals, and sponsorship are assisting event management companies in creating brand awareness.

• To analyse how novel technologies, brand deals, and sponsors are helping event management companies in the UK to promote/market their events on a large scale.
• To examine the role of novel technologies associated with social media marketing, including sponsorship and brand deals in helping event management companies to promote their brand by reaching more audiences.
• To assess how event management companies in the United Kingdom use sponsorship and brand deals to create positive publicity about their events that, in turn, increase their success rate.
• To critical evaluate how digital technologies help in marketing the event across a large number of people better than traditional marketing mediums.

This research aims at examining the key motivations for emerging economies to host mega-events, including the economic outcomes for these economies or countries upon getting permission to host these events in their countries. Moreover, it will also analyse the important venue considerations that the management of mega-events are required to consider especially related to the safety of their visitors in order to determine the potential risk associated with organizing mega-events in emerging economies. Finally, the research will also try to provide appropriate risk mitigation strategies in order to ensure the safety of the visitors and the success of the mega event in the emerging economies.

• To identify and examine the reasons that motivates emerging economies in hosting mega-events under their countries.
• To analyse the important considerations in selecting the right venue for the management of mega-events in order to ensure the safety/security of the visitors.
• To suggest effective risk mitigation strategies or guidelines that can help in reducing potential security threats and ensure the success of the mega events under emerging economies.
• To identify the potential economic benefits for emerging economies related to hosting mega-events in their countries.

The aim of this study is based on conducting a macro-analysis of both the United Kingdom and Albanian markets in order to determine the potential external factors that are undermining or improving the quality of event management strategies that are used by event planners for organizing mega-events in these countries. These analyses will also be conducted on the event management industry or markets of both these countries in order to understand their competitive landscape for the event planners. This also includes the critical analyses of the potential growth or decline of the event management industry in both the UK and Albania to determine their relative attractiveness for event management businesses or companies.

• To critically analyse and compare the potential political, social, technological, environmental, legal, and economic factors that are impacting the quality of the strategies that are used by event planners in the United Kingdom and Albania.
• To conduct an in-depth analysis of the competitive landscape of the event management industries of both the United Kingdom and Albania.
• To determine and compare the relative attractiveness of the event management industries under the United Kingdom and Albania for event planners or companies.
• To propose appropriate strategies for the event planners to enhance the quality of their event management strategies in both the United Kingdom and Albania.

This research will try to identify the relevant factors that potential customers or visitors consider before making their decision related to visiting a particular mega-event in the United Kingdom. In other words, the research will try to analyse the impact of different pricing, marketing, promotional, and locational strategies that are used by event management companies or planners on the perceptions of the visitors in the United Kingdom. These strategies will also be examined by considering the competitive landscape of the event management industry of the UK, which in turn, also influences the decisions of the visitors/customers in purchasing the tickets of different mega-events or undertaking the services event management companies.

• To analyse the impact of different pricing strategies on the perceptions and preferences of the visitors that influences their decisions about visiting different mega-events in the United Kingdom.
• To critically evaluate the role of different marketing and advertising strategies that can help event planners in the UK to create a positive image of their events in the eyes of the visitors.
• To examine the impact of different locations on the perceptions of visitors where mega-events are conducted and managed in the UK.

This research study will be conducted to determine the potential strategies that are used under event management programs to groom students and which, in turn, help these students to pursue their careers under the UK’s event management industry. The research will also analyse the impact of different training courses that are provided under these programs that can assist in improving the skill-set of the students who want to become event planners after completing their studies. In addition to this, it will also determine the value of these event management programs in helping students to gain jobs in the United Kingdom.

• To identify and evaluate the strategies or approaches that are used under event management programs to groom students.
• To assess the potential benefits of event management programs related to enhancing the knowledge and skillsets of students in the UK.
• To evaluate the value of different event management programs in terms of developing students and helping them to gain jobs in this field successfully.

Under this research, different event marketing functions will be analysed in order to determine the ways in which they provide benefits to the event planners in the UK related to promoting and making their events successful by helping them to capture more visitors. The research will also analyse different marketing models that event planners utilize to identify their target customers, including their varying needs or expectations associated with the event, which in turn, enables them to use the right promotional or marketing mix for their events in order to meet those expectations/needs successfully.

• To examine different functions of marketing that are carried out by event planners in the UK to capture more visitors successfully.
• To assess different marketing models (such as Boston Matrix, Factor analysis, and Marketing Mix) that are used by event planners to identify their target markets and competitors and promote their mega-events successfully.
• To identify novel marketing approaches, including the use of social media marketing, which are helping event planners in the UK to make their mega-events successful.

To identify the potential challenges or problems that undermine the ability of event planners in the UK in promoting their events or capturing more visitors successfully.

In recent years, Easter Sunday gatherings in the United Kingdom have increased dramatically, but limited research studies have been conducted on the factors that have led to this increase under the attendees of these gatherings or events. Thus, this research will not only study the factors that are encouraging the attendees to visit Easter Sunday gatherings more frequently in the last 4 years, but it will also analyse the characteristics of the visitors and potential change under the demographic profile of these visitors/attendees who attend these events. In this regard, a case study analysis will be conducted in this research to understand the behaviours, including the changes under the expectations of the visitors of Easter Sunday gatherings.

• To conduct a case study analysis on Easter Sunday gatherings in order to understand the demographic profiles of the visitors who attend these gatherings.

The aim of this research will be based on conducting a critical review of the approaches/strategies that non-profit organizations in the United Kingdom use to organize and run their state-level non-profit events successfully. Moreover, the research will also aim at determining those factors associated with such state-level events that help in increasing the satisfaction level of the attendees by enhancing their experience. In this regard, the research will also analyse the strategies that can be used by event planners in meeting their different objectives (such as raising funds) under such events. In addition to this, possible challenges associated with managing the security of such events (and ensuring the safety of the visitors) will also be assessed under this research in detail.

• To critically review and identify the best possible strategies for event planners or organizers of state-level non-profit events in gaining more visitors and accomplishing their different objectives successfully.
• To examine the factors that assist in enhancing the experience or increasing the satisfaction level of the visitors who attend state-level non-profit events in the UK.
• To determine the potential challenges associated with the security and safety of the visitors that are required to be addressed by the organizers of state level non-profit events.

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View different varieties of dissertation topics and samples on multiple subjects for every educational level

There are few of the best academic search engines that can help you find all the literature resources online easily such as iSEEK Education, RefSeek, Academic Index, Infomine, and WorldWideScience.

You can also conduct research by yourself by interviewing and researching through local event management firms depending on the nature of your research and dissertation topic.

There is a number of different platforms available online to help you find all sorts of resources for your dissertation. If you are having any trouble with your dissertation, you can contact us anytime and get your answers from field professionals!

Absolutely not, all the dissertations follow almost the same formatting rules. Although to stay on the safe side, make sure to check the formatting rules your college or university accepts.

Here are some common formatting rules for you. You should always use an A4 sized paper. The ideal font for a dissertation is “Times New Roman” between the size of 10 to 12.  On the writing page, you have to put a 3.5 cm margin on the left and a 2.5 cm margin for all other sides.  You also have to make sure that there is 1.5 line spacing between each line.

Pagination is very important, For instance, every page in the dissertation should be assigned a number, including the blank pages besides the title page.

The literature review is the second chapter of the dissertation in which you have to addresses things such as all of the material you have used for the research of your dissertation. You also have to reference to all the literature you used for your dissertation and give credits to original authors or publishers. You also have to justify the usage of the reviewed material as well.

While doing all of the things mentioned above, you will have to state whether the literature that you have cited agrees or disagrees with your research and why is that so.

And a few more things. You can check out our blog or contact us via email or live chat for any information!

The time taken to write a dissertation depends on a lot of factors and situations. Generally it takes 2-14 months to finish a dissertation. If you are dedicated towards it, you might finish it within 2 months!

The time you spend on research. The more you follow your schedule, the more likely you will succeed finishing it on time.  The kind of environment you choose to work in will affect the duration of your dissertation writing process as well.

Sometimes choosing a very interesting topic with less research material can slow down the process drastically so always choose a topic that has a lot of research material available already.

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70+ Dissertation Topics in Marketing 2024

Princi Rai ,

Mar 4, 2024

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Dissertation topics in marketing include crucial topics such as marketing ethics, advertisement and branding techniques on various social media platforms and e-commerce platforms and sustainability of brand value.

Dissertation topics in marketing include a wide variety of topics on branding and advertising, consumer behaviour, social media marketing, international marketing, marketing ethics, marketing strategy, and product development dissertation topics.

Table of Contents

What are Dissertation Topics in Marketing?

Top 10 general marketing dissertation topics , top 10 branding and advertising dissertation topics, top 10 consumer behaviour dissertation topics.

• Top 10 Social Media Marketing Dissertation Topics

Top 10 International Marketing Dissertation Topics

• Top 10 Marketing Ethics Dissertation Topics
• Top 10 Marketing Strategy Dissertation Topics
• Top 10 Product Development Dissertation Topics

A study effort or academic paper that focuses on a particular facet or subject within the discipline of marketing is called a marketing dissertation. In marketing or similar fields, it is usually a significant piece of work that is needed for undergraduate, graduate, or doctorate degrees. 

Through original research, data analysis, and intellectual presentation of findings, a marketing dissertation seeks to advance the area of marketing by bringing fresh perspectives, ideas, or information to the table.

The top 10 general dissertation topics in marketing revolve around data privacy and successful e-commerce experience; a few of them are listed below for students' reference:

• Artificial Intelligence's Effect on Personalized Marketing
• Data Privacy and Digital Marketing
• Ethical Considerations Influencer Marketing in the Metaverse
• Functions of Voice Search in Content Strategy and SEO
• Digital-era sustainability marketing
• Consumer Behaviour after the Cookie Revolution
• The Effect of Social Commerce on the Success of E-Commerce
• Cross-Channel Attribution Models in Marketing
• Strategies for Niche Markets in Digital Marketing
• Augmented Reality's (AR) Function to Improve User Experience

Also Check : Career Options after MBA Marketing: Highest Paying Jobs, Top Recruiters

In this category, all the techniques associated with binding audience engagement and creating brand awareness are included. Dissertation topics in marketing associated with branding and advertising are listed below:

• Storytelling's Place in Brand Development
• Customer Views on Authenticity in Marketing
• Social Media Advertising's Effect on the Sustainability of Brand Images 
• Marketing Tactics and Customer Reaction
• Celebrity Endorsements' Effect on Brand Equity
• In the Age of E-commerce, Brand Loyalty
• The Effectiveness of Humour in Advertising
• In the Market for Luxury Goods and Branding
• Brand Recognition and Advertising
• Effects of Visual Identity on Consumers in the Metaverse

Topics focusing on consumer behavior and their point of view towards any brand are critically analysed. Dissertation topics in marketing on consumer behaviour are listed below:

• Online Reviews' Effect on Consumer Purchase Decisions
• Consumer Conduct in the Retail Environment Following the Pandemic
• Consumer Behaviour Across Cultures in International Marketing
• Consumer Reactions to Ethical and Sustainable Branding
• Purchase Patterns in Internet Retail
• The Mentality Behind Pricing Techniques
• Social Influence's Significance in Consumer Behavior
• Price sensitivity vs. brand loyalty
• Customer Conduct for Subscription-Based Services
• Consumer Behavior in Shopping Using Augmented Reality (AR)

Also Check: 70+ Architecture Dissertation Topics in 2024

Top 10 Social Media Marketing Dissertation Topics 2024

Social media marketing primarily focuses on creating brand value on social media platforms; a few dissertation topics in marketing on social media are listed below:

• Social Media Influencers' Function in Promoting Brands
• Utilising Augmented Reality (AR) Filters for Social Media Promotion
• The Impact of Social Media Advertising on Consumer Intentions to Purchase
• Crisis Management on Social Media and Brand Image
• User-Generated Content (UGC) and Its Place in Social Media Marketing
• Social Media Algorithms' Impact on Content Visibility
• Social Media Marketing Techniques and Customer Conduct
• Privacy Concerns' Effect on Social Media Marketing
• Marketing Using Social Media in the Metaverse
• Chatbot's Application in Social Media Customer Support

Exploring multinational brands, adapting their branding strategies and investigating the challenges and opportunities faced by international companies in dissertation topics in marketing are listed below:

• International Branding Approaches and Cross-Cultural Consumer Views
• Approaches to Entering Emerging Markets
• Political and Economic Aspects' Effects on International Marketing
• Cross-Border Electronic Commerce and Global Consumer Trends
• Cultural Modification of Marketing Messages for International Campaigns
• International Marketing: Global Supply Chain Management and Sustainability
• Localization's Significance in Global SEO
• In International Marketing, Market Segmentation
• Strategies for International Influencer Marketing
• The Effect of Consumer Perceptions Across Cultures on Product Localization

Also Check: Thesis Vs. Dissertation - Meaning, Differences and Similarities

Top 10 Marketing Ethics Dissertation Topics 2024

Topics associated with all the marketing ethics and moral values are included in the dissertation topics in marketing ethics and are listed below:

• Targeted Advertising's Ethical Consequences
• Sustainability and Ethical Marketing Strategies
• Data security and consumer privacy in electronic advertising
• The Importance of Moral Leadership in Marketing Companies
• Influencer Marketing Ethics
• Fair Trade Promotion and Virtuous Consumer Conduct
• Moral Issues in Cause-Related Advertising
• Principles in Social Media and Accountability of Influencers
• Challenges of Ethics in Cross-Cultural Marketing

Top 10 Marketing Strategy Dissertation Topics 2024

All the techniques associated with marketing strategies are listed in the dissertation topics in marketing strategies below for student's reference:

• Marketing's Digital Evolution Strategies
• Agile Strategies for Marketing in a Changing Setting
• Difference and Competitive Positioning Approaches
• Strategies for Entering and Expanding 
• Markets Worldwide Brand Repositioning
• Creative Techniques for Product Launches
• Strategies for Content Marketing in the Digital Age
• Strategies for Customer-Centric Marketing
• Social Media Techniques for Engagement and Creation of Brands
• Sustainable and Corporate Social Responsibility (CSR) Marketing Strategies

Also Check: 100+ Dissertation Topics in Education in 2024

Top 10 Product Development Dissertation Topics 2024

Product development is a significant aspect, and dissertation topics in marketing based on product development are listed below for students:

• Open Innovation and the Creation of New Products
• Agile Methods for Product Development
• Designing Sustainable Products
• Product Innovation and User-Centred Design
• Multifunctional Groups in the Creation of New Products
• Networks of Development and Product Innovation
• Technology's Place in Product Development
• Verification and Testing of Markets for New Products
• Co-creation with consumers and innovation in products
• Discovery and Product Portfolio Planning

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Tourism Marketing Dissertation Topics

Published by Owen Ingram at January 2nd, 2023 , Revised On August 17, 2023

Tourism is the world’s second most important economic sector. In many countries, tourism contributes to the GDP of the country as one of the leading industries.

The more tourists visiting a country, the better its economy will be, so this growing industry benefits almost all countries.

The goal of tourism marketing is to attract and retain tourists. Generally speaking, tourism promotion includes all activities related to promoting tourism products and services. If you are planning to write a dissertation on tourism marketing , there are many tourism marketing dissertation topics and ideas to get started. But before that, let us explore the idea of tourism marketing in detail.

Marketing for tourism aims to achieve three key objectives or goals:

• Increasing awareness of a destination’s attractions and resources
• Providing relevant information to encourage people to visit a destination.
• Delivering quality tourism experiences will encourage repeat visits or longer stays.

Let’s now take a closer look at how you can increase revenue for your business. Tourism marketers are responsible for driving your business growth and giving you a competitive edge.

It is, however, a broad field of marketing that includes a variety of subtypes for promoting tourism. The following are some of the most common tourism marketing activities.

• Promotion through online banners

Online banners help businesses promote their business through creative brochures and banners.

• Promotion through written content

In tourism marketing, you can start a blog to promote articles to make people aware of places they may not have heard of.

• Using emails to capture the audience

To capture a larger audience in less time, creating an email newsletter is an effective way to engage more audiences in less time and budget.

• 4P’s marketing technique

Utilizing the 4Ps strategy is another tried and tested method for promoting tourism in a destination. A marketer uses ”product”, ”price”, ”place”, and ”promotion” to encourage tourism.

Types of Tourism Marketing

Tourism marketing is a broad field comprising many different types and concepts. The main types of tourism marketing are:

Destination Marketing

Destination marketing promotes a destination or region to encourage tourists to travel to a specific location.

Destination Development

In destination development, new attractions are created in an area that is already a tourist attraction. Adding exciting elements to an existing tourist destination is usually part of this type of tourism marketing. The process of developing a destination is also called “branding.”

Destination Management

Managing the whole process, from planning the route to tracking visitors’ progress once they arrive at their destination, means taking care of everything from start to finish.

Focused Tourism Marketing

Advertising of this type is used to promote a specific region, city, or destination. There is often promotion of a particular destination by local businesses, stakeholders, and companies. Marketing efforts must be focused on destinations with limited exposure to international travellers.

Portfolio Tourism Marketing

Portfolio tourism marketing includes focused and broad-based campaigns and local marketing activities to increase awareness among potential visitors.

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List of Dissertation Topics For Tourism Marketing

Following is a list of some tourism marketing dissertation topics you may want to consider for your research.

• Development of tourist industry with emerging trends
• Important factors to consider for tourism marketing
• Comparing the advantages and disadvantages of international tourism
• Analysing different tourist movements and their effects.
• Contributions of tourism in the accommodation sector.
• Role of climate change in increasing or decreasing tourism in any region
• Competition between different tourism destinations at the same pace.
• Eliminating barriers in tourism marketing for both local and international tourism
• Relationship between culture and tourism for various destinations.
• Benefits of tourism marketing for a country’s GDP
• Importance of eco-tourism for developing countries.
• Basic challenges faced by tourists during travelling.
• Spreading awareness for tourism marketing across borders
• Importance of sports tourism to increase tourist population
• Threats of dark tourism in underdeveloped countries.
• Advantages of integrated marketing communication in the tourism sector.

Strategies For Tourism Marketing

Tourism marketers use a variety of strategies to do this, including:

Marketing communications

Communication is the process of creating awareness and preference through written or verbal messages. Social media posts, advertisements, brochures, and websites are all examples of marketing materials.

Promotional activities

Tourist attractions are promoted through events or activities designed to attract visitors. Incentives or discounts could be provided to extend a travel company’s stay, for instance.

Public relations

Your product or service’s reputation can be improved by using public relations to inform people about it. It also includes articles written by journalists, interviews with industry experts, and press releases.

Also read:  Public Relations Dissertation Topics

5 Creative Ideas to Write a Winning Tourism Marketing Thesis or Dissertation

1. Create a dissertation plan

The first step to putting everything in place for your tourism marketing dissertation is to develop a thesis outline.

2. Take advantage of influencer programs

Online social media platforms are a great way to promote a particular tourist destination with influencer marketing. Consider choosing a topic that explores the effectiveness of influencer marketing for tourist destinations.

3. Impact of travel guides

There is no better way to introduce someone to a place than with a travel guide. Contributing to the tourism industry can be accomplished by starting a travel blog or distributing travel PDFs online.

The guide should be readable, informative, and creative, with many interesting pictures that will entice foreign and local travellers to visit the site.

Your dissertation could investigate the impact of government travel guides on the tourism section.

4. Travel Videos

Creating travel videos can help make the buzz about the most spectacular destination places and help you get on the bandwagon like others. Over 67% of people learn visually online.

How about a dissertation topic that explores the affectivity of travel videos in promoting a specific location?

5. Follow user-generated content

Following user-generated content is one of the most traditional ways to capture your target audience’s attention. Thousands of travel freaks are online, sharing their travel experiences and finding inspiration from travel bloggers. You will have a higher chance of standing out in tourism marketing if you promote better content.

So a case study on a successful UGC tourism campaign would be a great way to capture your readers’ interest.

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Tourism marketing is simply a form of promotion that aims to attract as many visitors as possible to a particular destination. It does not simply promote destinations; it also creates products and services that allow visitors to experience the culture and lifestyle of the country in a memorable way.

Tourism is the focus of most governments, but they neglect the importance of marketing to expand tourism with effective marketing strategies .

The tourism industry is a multifaceted one, and marketing by tourism agencies is an essential tool for growing, flourishing and making more money. We hope the above-mentioned tourism marketing dissertation topics can give you the inspiration to start right away.

See how our dissertation writing service can help you achieve your desired grade.

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Frequently Asked Questions

How to find dissertation topics about tourism marketing.

To discover tourism marketing dissertation topics:

• Study recent tourism trends.
• Explore digital marketing’s role.
• Analyze cultural and ethical aspects.
• Investigate sustainable practices.
• Examine tourist behavior shifts.
• Select a specific niche for focused research.

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