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Exploring Luxury Brand Research Topics That Unveil The Essence Of Elegance

In the world of business and marketing, luxury brands stand out as symbols of prestige. The attraction of luxury brands extends far beyond their products, encompassing a lifestyle, a legacy, and an aspiration for many. To understand the dynamics that drive these prestigious entities, our researchers delve into countless luxury brand thesis topics that unveil the essence of elegance.

DIFFICULTIES FACED BY STUDENTS IN CREATING COMPELLING LUXURY BRANDING RESEARCH TOPICS

Creating compelling luxury brand research topics can be a challenging endeavour for students due to several factors given below.

Firstly, the dynamic and ever-evolving nature of the luxury industry presents difficulty in pinpointing a subject that is both relevant and enduring.
The multidisciplinary nature of research topics on luxury brands requires a thorough understanding of various fields, such as marketing, psychology, sociology, and economics which makes it challenging to strike the right balance.
The abundance of existing literature on luxury brands necessitates originality and innovation in topic selection to avoid repetition.
Balancing theoretical depth with practical applicability in branding thesis topics is another hurdle, as students must align their topics with real-world business concerns.
Lastly, ethical considerations tied to the exclusivity and sustainability aspects of luxury brands also play a role in shaping research inquiries.

Addressing these issues requires a comprehensive grasp of the brand management research topics in the luxury industry and a keen ability to identify gaps and emerging trends within it.

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Our Areas Of Expertise In Luxury Branding Thesis Topics For Research

Our researchers cover the following captivating areas of study under luxury brand dissertation topics that are discussed below.

The Psychology of Luxury Brand Attachment
Brand Identity and Image
Exclusivity and Scarcity
Digitalization and Luxury E-commerce
Sustainable Luxury
Cross-Cultural Perspectives
Influencer and Celebrity Endorsements
Brand Extensions and Collaborations
Luxury Brand Resilience
Heritage and Tradition in Modern Luxury

List of Free Luxury Brand Research Topics for 2023

Effect of digital marketing strategies on luxury brand perception and consumer behaviour.

The aim of this study is to examine the impact of digital marketing strategies on the perception and behaviour of luxury brand consumers.

Objectives:

Examine the various digital marketing strategies and tactics utilised by prestige brands.
Evaluate the impact of digital marketing on luxury brand perceptions among consumers.
To examine the connection between digital marketing strategies and consumer purchasing behaviour.
To identify the critical success factors for digital marketing campaigns for luxury brands.

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Influence of celebrity endorsements on consumer attitudes towards luxury brands.

Aim and objectives.

The research aims to examine how analysis of real-time data through AI can contribute to effective traffic management and control.

To evaluate how Al can help deal with the bottlenecks in traffic by optimizing traffic flows and thus reducing travel delay times and congestion.
To examine how Al can be used to leverage data related to different transportation types to mitigate safety risks and thus improve road safety.
To evaluate the efficiency of AI systems in detecting threats and make assessments regarding traffic control.
To examine the role of learning based traffic algorithms in predicting the probability of vehicular collisions and thus preventing collisions.

The influence of brand heritage and tradition on premium brand loyalty

The purpose of this study is to examine the effect of brand heritage and tradition on consumer loyalty to premium brands.

To investigate the importance of brand heritage and tradition in prestige brand positioning.
To evaluate the impact of brand heritage on consumer trust and loyalty.
To determine the effect of tradition-based marketing strategies on luxury brand loyalty.
To Identify the mediators of the relationship between brand tradition/heritage and luxury brand loyalty.

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Effects of experiential marketing on consumer engagement with prestige brands

The air bags function to provide additional protection to passengers and mitigate the effects of any hazardous or fatal accident. The aim of the study is to identify the factors that make an air bag resilient to shocks and strategies related to placement of safety bags that afford maximum protection.

Identifying the factors that affect the performance of airbags during a collision, such as the speed and severity of the impact, the position of the airbag, and the size and shape of the vehicle.
Developing new designs or materials for airbags that improve their performance, such as more advanced inflators, more efficient deployment mechanisms, or more effective cushioning materials.
Evaluating the performance of different airbag designs using computer simulations or physical testing.
Investigating the potential costs and benefits of different airbag designs, including the initial purchase price and the cost of maintenance and replacement.
Examining the safety implications of different airbag designs, including the potential for unintended consequences or negative impacts on vehicle occupants.

Understanding the contribution of sustainability practises to the enhancement of the reputation of luxury brands

The aim of this research is to investigate the role of sustainability practices in enhancing the reputation of prestige brands.

To analyze the different sustainability practices implemented by luxury labels.
To evaluate consumer perceptions and perspectives on sustainability in the luxury brand sector.
To examine the influence of sustainability initiatives on luxury consumer purchase intentions.
To identify the opportunities and challenges of integrating sustainability into luxury brand strategies.

Looking For Customize Thesis Topics?

Take a review of different varieties of thesis topics and samples from our website TheResearchGuardian.com on multiple subjects for every educational level.

Examining the relationship between luxury brand social media presence and brand equity

The aim of this research is to explore the connection between social media presence and brand equity in the context of luxury brands.

To determine the extent and nature of prestige brands’ social media presence on various platforms.
To investigate the influence of social media activities on consumer perceptions of luxury brand prestige.
To examine the impact of user-generated content on luxury brand equity.
To Identify the essential metrics and indicators for measuring the effectiveness of social media in the luxury brand industry.

Examining the impact of counterfeit products on the image of luxury brands and consumer perceptions

The aim of this research to investigate the effect of counterfeit products on the image of luxury brands and consumer perceptions

To examine the prevalence and characteristics of counterfeit products on the luxury brand market.
To evaluate the impact of counterfeit products on consumer loyalty and trust in luxury brands.
To examine consumer attitudes and behaviours towards authentic luxury brands when counterfeits are present.
To identify strategies for luxury brands to reduce the negative brand image effects of counterfeiting.

Exploring the effect of brand narratives on the emotional attachment of consumers to luxury brands

The aim of this research is to explore the effect of brand narratives on the emotional attachment of consumers to luxury brands.

To analyse the components and techniques of effective brand storytelling within the context of prestige brands.
To investigate the influence of brand narratives on consumer perceptions of prestige brand authenticity.
To determine the role of emotive engagement in fostering consumer loyalty to luxury brands.
To identify the mediators of the relationship between brand narrative and consumer emotional attachment.

Effectiveness of luxury brand collaborations with high street or rapid fashion brands

The purpose of this study is to evaluate the efficacy of prestige brand collaborations with high street or fast fashion brands.

To examine the motivations and objectives behind luxury brand collaborations with rapid fashion or high street brands.
To evaluate consumer perceptions and attitudes regarding prestige brand collaborations.
To determine how collaborations affect the brand equity of luxury and high street/fast fashion brands.
To identify the most important success factors and obstacles in implementing luxury brand collaborations.

Examining the effect of cultural differences on the positioning and consumer preferences of luxury brands

The aim of this study is to investigate the effect of cultural differences on the positioning and consumer preferences of luxury brands.

To analyse the impact of cultural values and norms on the perceptions of luxury brands across cultures.
To evaluate the efficacy of standard versus adapted luxury brand strategies in various cultural contexts.
To investigate the role of cultural symbols and signals in the positioning and communication of luxury brands.
To determine the cultural factors that influence consumer preferences and purchase intentions for luxury brands.

THE ONE-STOP SOLUTION OFFERED BY THE RESEARCH GUARDIAN

We provide remarkable services by offering valuable assistance to students seeking free topics on luxury branding in several ways:

Curated Topic Lists:

Our researchers can provide curated lists of potential luxury brand thesis topics for research within the luxury branding domain. These lists could encompass a range of subtopics that allow students to choose one that aligns with their interests and academic goals.

Guidance and Advice:

Our experts can offer guidance and advice to students about current trends, emerging issues, and gaps in luxury brand dissertation topics. This can help students identify unique and compelling research questions that contribute to the field.

Brainstorming Sessions:

Our services can organize brainstorming sessions where students can engage in discussions with professionals who are well-versed in luxury branding. These sessions can help students refine their ideas and develop research questions that are both relevant and innovative.

Topic Customization:

Our academic help services can assist students in tailoring luxury brand management dissertation topics to fit their specific academic requirements and goals. This involves refining the topic to make it more focused and suitable for the academic level of each student.

Resource Access:

We provide students with access to a wide range of resources, including academic papers, articles, case studies, and industry reports related to luxury branding. These resources can help students understand the existing literature and identify gaps for potential research.

Feedback and Review:

Students can submit their chosen topics for review and feedback. Our experts can assess the feasibility, relevance, and originality of the chosen topic and suggest improvements if necessary.

Inspiration and Examples:

We can share sample research topics, abstracts, and even completed research papers related to luxury branding. These examples can serve as inspiration and provide students with a better understanding of what constitutes a strong research topic.

Updates on Industry Trends:

Luxury branding is influenced by changing consumer behaviors, technological advancements, and socio-economic shifts. The research guardian can provide students with updates on these trends that help them identify timely and relevant research topics.

By offering these services, we guide students through the process of selecting luxury fashion dissertation topics that not only meet their academic requirements but also contribute meaningfully to the field of luxury branding.

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Branding Dissertation Topics & Thesis Ideas

Published by Natasha Flecther at January 2nd, 2023 , Revised On August 18, 2023

Are you looking for unique and intriguing branding dissertation topics , ideas and topic examples? If yes, continue reading this article because it provides several branding dissertation topic suggestions for your consideration.

However, before reading the topics list, let’s quickly look at what branding is and how it is performed by marketers.

What Does A Brand Identity Represent?

All the things that make a company memorable and unique are part of its brand identity. The company’s essence can be found in its name, logo, tagline, and other identifiers representing what it stands for in the minds of customers, employees, and investors.

Building a brand is to create a sense of connection between your product and your customers using consumer psychology principles.

Marketers must consider branding to build trust in their audience and attract new customers. Brand strategists can use branding to spread brand awareness on many levels or through internal and external communication strategies.

The more effectively you brand your products and services, the greater your chances of success.

Types of Branding Dissertation Topics

There are many types of branding; some of them are given below:

Functional Branding

Branding of this type emphasizes function over appearance. In contrast to how a product looks or sounds, it is more important how it performs its intended function.

Visual Branding

This branding includes functional and non-functional elements such as colour schemes and logos. The goal is to create an appealing image for your product or service.

Also Read: A Report on Chanel’s Brand Identity

Symbolic Branding

This type of branding aims to create an identity that represents who you are as a company and what you stand for. Starbucks, for example, use a coffee bean logo instead of a cup in its logo.

Brand Identity

Essentially, this is how a brand looks and feels. It is created through symbols, colours, fonts, etc. Studying your competition to understand what your target audience likes is essential to developing a brand identity.

Brand Positioning

Brand positioning helps position your product or service to increase the familiarity of your target audience. For your product or service to compete on an equal footing with existing products, most brand strategists also use market segmentation analysis and customer satisfaction surveys.

Benefits of Branding

The most crucial benefit of branding is that people will never forget it, no matter how successful your business is. It is essential to use branding to differentiate yourself from your competitors. Marketers often establish the brand’s identity and reputation without spending money on advertising or marketing.

Brand names give consumers confidence in their purchase decisions because of the trust connected with the product. People will feel safer buying from you if they believe in your brand, as they expect quality products that meet their expectations.

However, branding is no easy task. The best branding practices require proper planning, practical strategies, and an in-depth competitor strategy.

To help you with that, you should read as many branding dissertation examples as possible to understand how branding works for different companies.

List of Dissertation Topics For Branding

Many topics can be covered in branding dissertations. You can use the following list of popular branding dissertation topics for your next paper.

A comparison between brand equity and perceived risk
The positive and negative facets of a brand’s marketability
A study of advertising’s results during a recession
Comprehensive analysis of how brands use impulsive buying
An analysis of the ROI effects of celebrity endorsements
A study exploring augmented reality’s effects on marketing encounters
The influence of appealing marketing on consumers’ decisions
A survey of branding methods and strategies in the age of sustainability
An assessment of branding’s historical and contemporary contributions
An examination of B2B branding tactics in the UK’s emerging markets
Using digital techniques to raise brand salience: Use
Social media marketing to build small business brands
The consequences of luxury brand marketing strategies to create brand loyalty and consumer pleasure
The importance of celebrity endorsement on the UK fragrance industry’s brand image
A comparison of social media marketing versus billboard advertisements
The effects of unethical behaviour on brand perception
Targeting customers in ethnic markets
Use social media marketing to build small business brands
A thorough examination of how corporations market to customers
Brand management’s effects on the fast-food sector
Networking and establishing contacts
Branding’s importance for small firms in the UK
A study of the impact of poor branding on company sales
The influence of appealing marketing on consumers’ decisions to patronize upscale restaurants in the UK
The importance of colour psychology in influencing consumers’ decisions to buy premium brands
A survey of the relevant literature on the challenges and possibilities in brand portfolio management

Our list of topics will help you start writing a perfect dissertation . We have also curated a list of marketing dissertation topics , marketing management dissertation topics , and online marketing dissertation topics for you to check because they are related to the subject of marketing.

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An organisation’s brand is one of the most powerful ways to differentiate itself and build customer loyalty. Ensure your brand is represented correctly by understanding the difference between a logo, brand name, and brand identity.

Whether it’s about creating a memorable brand image or bringing your brand to the forefront, harnessing the power of branding is crucial. By shaping consumers’ minds with a specific company image, many big brands have brought their brands into the limelight.

Branding is an intangible marketing tool that assures customers that their products and services are high-quality and stand out from the crowd. Additionally, it promotes brand recognition across multiple channels, converting first-time buyers into loyal customers. The mentioned above list of branding dissertation topics should provide you with some ideas about what to write about.

Or you could look at our dissertation proposal writing servic e and dissertation writing services to get customised topics suggestions, thesis outlines, chapter-by-chapter delivery of your dissertation, free revisions, and so much more.

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How to find dissertation topics about branding.

To find dissertation topics about branding:

Research recent branding challenges.
Explore consumer behavior trends.
Analyze successful brand strategies.
Investigate brand perception shifts.
Examine cross-cultural branding.
Select a niche area aligning with your passion and expertise.

LVMH-SMU Luxury Research Conference 2018

High priority research topics, you are here.

Here are the list of research priorities identified in collaboration with senior leaders of LVMH at the Inaugural 2016 LVMH-SMU Luxury Research Conference. We hope that many of the researchers in luxury domain will address these research priorities at the future conference.

Market orientation in luxury How do creative oriented brands stay attuned to the desires of the client?
The role of luxury in driving Employer Branding How can luxury brands attract, retain and motivate the best employees?
Luxury Service Experiences What role does service play in the luxury brand experience?
The relationship between luxury and technology What is the relationship? How is it different?
International Price Points How do differences in prices and interpretations of price impact luxury brand perception?
The Growing power of Travel Retail How is consumer behaviour different? Can you build brand in travel retail?
International Dynamics in Luxury Brand Purchase Does a Chinese buyer of LV in France feel differently from a Chinese buyer in China?
Where have we come from? Where are we going? Use of longitudinal time series data to extrapolate future trends and changes in luxury
Overexposure versus Awareness When does a luxury brand suffer because of over-exposure and how can this be avoided or ameliorated?
Creative Directors vs Creative Teams What are the implications on consumers and brand success of moving from a single creative head to a team approach?
How is Luxury Different across Business Groups? Comparing differences between W&S, W&J, F&LG and P&C
Millennials and Luxury Do these people actually perceive and buy luxury differently from other generations?
CSR and Luxury What impact does CSR have on the attitude to and purchase of luxury brands?
Success Factors? What are the factors that enable a luxury brand to succeed or fail?

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Dissertations / Theses on the topic 'Luxury products'

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Consult the top 50 dissertations / theses for your research on the topic 'Luxury products.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.

Shamina, Yana. "Marketing of luxury products." Doctoral thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-114052.

Natour, Jamal, and Rewa Leila Anabtawi. "To download a movie or to buy fake branded clothes? : a study of consumers’ attitudes towards counterfeited and pirated products." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-9797.

Marliot, Sylvain Jean-Claude. "The online distribution strategy of luxury products and their vertical extensions." reponame:Repositório Institucional do FGV, 2014. http://hdl.handle.net/10438/12508.

Alharbi, Fatmah. "The association between luxury and sustainability : the impact of environmental and social attributes on the perceived quality of luxury products." Thesis, Strasbourg, 2017. http://www.theses.fr/2017STRAB013.

Chang, Yi-Ning. "The perceptions of luxury products as status symbols by Taiwanese college students." Online access for everyone, 2005. http://www.dissertations.wsu.edu/Thesis/Summer2005/y%5Fchang%5F061605.pdf.

Zhang, Erik, and Filip Andersson. "Is the financial crisis a threat for the luxury business?" Thesis, Kristianstad University College, School of Health and Society, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-5275.

Background/problem: Many business and industries have been hardly influenced of the occurrence of this financial crisis which is expected to be the worst financial crisis since 1929. Historically the luxury business has always been immune to uncertainties and crisis. It is of great interest to see how the luxury business reacts in the financial crisis from a marketing strategy perspective.

Purpose: To explain the impact of the financial crisis on the luxury business by using and identifying the nature of luxury and the suitable marketing strategies.

Methodology: A deductive philosophical approach and a positivistic and interpretative research approach are applied in this thesis.Findings: The luxury business has not been influenced by the financial crisis based on the interviews. The main reasons behind it are interpreted as the nature of luxury itself and its unique customers.

Conclusion: Based on our study and the involved companies, it is assumed that the luxury business is invulnerable to the financial crisis.

TOVIKKAI, KAMOLWAN, and WIWATCHAI JIRAWATTANANUKOOL. "An Exploratory Study on Young Thai Women Consumer Behavior toward Purchasing Luxury Fashion Brands." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-9895.

Date: June 2, 2010

Program: MIMA – International Marketing

Course name: Master Thesis (EFO 705)

Title: An Exploratory Study on Thailand‟s Young Women: Consumer Behavior toward Purchasing Luxury Fashion Brands

Authors: Kamolwan Tovikkai (851125)Wiwatchai Jirawattananukool (841111)

Group number: 2462

Tutor: Konstantin Lampou

Problem: If and how personal value, social recognition, and demographics impact Thai female students luxury fashion brand purchases and which marketing strategies should be used to influence their purchase intention?

Purpose: -To identify what motivates Thai female students in purchasing luxury fashion brands -To identify the most effective strategies to use in penetrating the market and keeping the loyalty of customers Thailand.

Method: Quantitative research method via survey was used for this research. Survey questionnaires were distributed to sample groups. The variables used in this paper personal values, social, recognition, intention to buy products, and demographics. Both primary and secondary type of data collection were used for this research.

Conclusion: Based on the demographic information, there are two indicators that are significant to purchase intentions of Thai female students on luxury fashion brands. Social status is one of the significant indicators of socialiiirecognition variable. There is a strong level of relationship on Thai female students toward luxury fashion products. Personal Values‟ indicators can be utilized on Thai female students as the following; materialism, the need for uniqueness, conformity, and vanity. All of them have strong levels of significance. However, Ethnocentrism has no relationship and effect with the luxury fashion product in Thailand.

Key words: Thai female students, Luxury fashion products, Luxury fashion brands, Consumer behavior

Cademan, Arvid, Richard Henriksson, and Viktor Nyqvist. "The Affect of Counterfeit Products on Luxury Brands : An Empirical Investigation from the Consumer Perspective." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19378.

White, Samantha Karen. "Consumption motives for luxury fashion products : effect of social comparison and vanity of purchase behaviour." Thesis, University of Canterbury. Department of Management, Marketing and Entrepreneurship, 2015. http://hdl.handle.net/10092/10788.

Hellman, Sandra, and Katja Perkiö. "Vi är vad vi äter : En studie om marknadsföring av exklusiva matprodukter." Thesis, Högskolan i Skövde, Institutionen för handel och företagande, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-9530.

Eriksson, Antonia, Emmy Hall, and Emelie Pettersson. "Conspicuous Consumption of Counterfeit and Luxury Products : A cross-cultural study between Scandinavia and Eastern Asia." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19648.

Keung, Kwai Fun. "How do men perceive and react to an unknown woman's use of a luxury brand ?" HKBU Institutional Repository, 2018. https://repository.hkbu.edu.hk/etd_oa/497.

Coutinho, Ana Jorge da Silva. "Determinantes da compra de imitaçoes de produtos de luxo." Master's thesis, Instituto Superior de Economia e Gestão, 2014. http://hdl.handle.net/10400.5/7852.

Christoph, Fuchs, Emanuela Prandelli, Martin Schreier, and Darren W. Dahl. "All That Is Users Might Not Be Gold: How Labeling Products as User Designed Backfires in the Context of Luxury Fashion Brands." American Marketing Association, 2013. http://dx.doi.org/10.1509/jm.11.0330.

Jedidi, Houssam [Verfasser]. "All about the paradise: luxury trends, customers' perceptions and willingness to pay for green high-end products / Houssam Jedidi." Mainz : Universitätsbibliothek Mainz, 2019. http://d-nb.info/1178069990/34.

WANG, Wei. "The effect of word-of-mouth on the purchase of genuine and counterfelt luxury brands : the roles of attitude functions." Digital Commons @ Lingnan University, 2011. https://commons.ln.edu.hk/mkt_etd/3.

Diouf, Jacques françois. "The influence of advertising content on alcohol products' perceptions, attitudes and behavioural intentions : the case of luxury codes appropriation by alcohol brands." Thesis, Rennes 1, 2017. http://www.theses.fr/2017REN1G019.

Sá, Ricardo Rocha Leal Gomes de. "Estratégias de marketing das empresas do mercado de luxo: um estudo do ponto de vendas de vestuário e acessórios no Brasil." Universidade Presbiteriana Mackenzie, 2008. http://tede.mackenzie.br/jspui/handle/tede/702.

Chambers, Hanri. "The role of knowledge and importance of country-of-origin information in female consumers’ purchase intent of exotic crocodile leather accessories." Diss., University of Pretoria, 2017. http://hdl.handle.net/2263/63220.

Nováková, Šárka. "Věrnostní systém Beauty Institutu Lancome." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-71829.

Lamani, Viola. "International trade, trade costs and quality of traded commodities." Thesis, Bordeaux, 2017. http://www.theses.fr/2017BORD0746/document.

Yang, Hongwei. "Lead us into temptation : a survey of college students' media use, materialism, beliefs, and attitudes toward advertising, status consumption tendencies, compulsive buying tendencies, brand recall, and purchase intent of luxury products /." Available to subscribers only, 2006. http://proquest.umi.com/pqdweb?did=1147196381&sid=14&Fmt=2&clientId=1509&RQT=309&VName=PQD.

Fiastre, Gautier. "How to improve a luxury product's value ?" Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-33456.

Richet, Marie. "How to improve a luxury product's value?" Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-33457.

Shi, Gaoyan. "Luxury Product Design for the Chinese Market." University of Cincinnati / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1337084888.

曾長明 and Cheung-ming Tsang. "Business opportunities of luxury product business in the PRC." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1996. http://hub.hku.hk/bib/B31267695.

Tsang, Cheung-ming. "Business opportunities of luxury product business in the PRC /." Hong Kong : University of Hong Kong, 1996. http://sunzi.lib.hku.hk/hkuto/record.jsp?B18023812.

LU, Qi. "The roles of product type and product newness in consumer value co-creation for luxury brands." Digital Commons @ Lingnan University, 2017. https://commons.ln.edu.hk/mkt_etd/21.

SILVA, LEONARDO SOARES DA. "DEMYSTIFICATION OF LUXURY: A STUDY ABOUT THE MOTIVATIONS OF BUYING PRODUCT REPLICAS." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2012. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=21286@1.

Soukupová, Barbora. "Compatibility of luxury and the concept of simply living." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76574.

Jansen, van Rensburg Lize Tineke. "South African female consumers' luxury value perceptions and needs for traceability information on exotic crocodile leather accessories." Diss., University of Pretoria, 2017. http://hdl.handle.net/2263/63310.

Fraccaro, Annalisa. "Price endings of luxury handbags : managerial practices customers' perceptions and preferences." Thesis, Paris 1, 2017. http://www.theses.fr/2017PA01E071.

Eremeeva, Julia. "Trois essais sur la consommation de contrefaçon de luxe par les ressortissants du CCG Coping with copies: the influence of Risk perceptions in counterfeit Luxury consumption in GCC Countries Talking about my generation: Revisiting the influence of age in luxury counterfeit consumption in GCC countries I want it all and I want it now. Motivations of counterfeit luxury consumption among affluent GCC consumers." Thesis, Paris Sciences et Lettres (ComUE), 2019. http://www.theses.fr/2019PSLED006.

Manocha, Raghav. "Effect of consumption-context and product attributes on social value perception of luxury clothes for Indian female consumers." Thesis, Paris 1, 2020. http://www.theses.fr/2020PA01E001.

Yousnadj, Djamel. "Formalisation d'un modèle pour améliorer la durabilité d'un portefeuille de packagings de luxe et l'innovation : Dimensions Structurante et Structurelle." Thesis, Paris, ENSAM, 2015. http://www.theses.fr/2015ENAM0036.

Zhang, Congshan (Stuart). "An investigation of the key market growth factors for golf development in China as a recreation and luxury product." Thesis, Edinburgh Napier University, 2014. http://researchrepository.napier.ac.uk/Output/7569.

Lemieux, Andrée-Anne. "Méthodologie de transformation leagile en développement de produits pour l'industrie du luxe." Phd thesis, Ecole nationale supérieure d'arts et métiers - ENSAM, 2013. http://pastel.archives-ouvertes.fr/pastel-01015336.

Korjukova, Alisza, and 愛麗. "Luxury Products and Internet - Marriage or No Marriage?The Compatibility and Future of Marketing Luxury Products Online." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/68369073293854041105.

Santos, Ana Beatriz Correia. "Do counterfeit products act as substitute for second-hand luxury products?" Master's thesis, 2020. http://hdl.handle.net/10400.14/32162.

Ho, Chih-Hsiang, and 何志翔. "When Technology meets Luxury: A Study on the Perceptions of Luxury Technology Products." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/59rme2.

BUI, THI CAM MY, and 翡氏金美. "Vietnamese Purchase Intention Towards Counterfeit Luxury Fashion Products." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/33822670716469991293.

Chen, Yi-Chimg, and 陳怡靜. "Customer value, Fashion consumption and Attitude toward luxury with Consumer Behavior on Buying Luxury Products Aircraft Industry." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/72h86f.

Hsu, Wei-Chung, and 徐維中. "The Justification of Consuming Luxury Products: Effects of Social Context." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/98269599228579675906.

Wang, Jackie Hui-Wen, and 王慧雯. "Factors Related to Mobile Shopping Behaviors On Luxury Fashion Products." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/75162395301371423367.

Teng, Ching-Yu, and 鄧菁玉. "The Study of Consumers'' Behavior on Luxury Products." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/01822996481712268865.

Hsu, Ming-jen, and 許銘仁. "A Study of the Design Technique of Luxury High Tech Products." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/11482623002100545019.

Su, Wan-chu, and 蘇莞筑. "An Exploratory Study on the dimensions of Luxury High Tech Products." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/8s7zeu.

Pinto, Catarina Rodrigues Ferreira. "How to leverage on the Portuguese luxury consumers to increase the luxury consumption in Portugal?" Master's thesis, 2018. http://hdl.handle.net/10362/39290.

何瑛洋 and Ying-Yan He. "The Willingness of Customers to Purchase Luxury Products on E-Commerce Channels: An Analysis from Luxury Brands Salespersons’ Reflexion." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/x2c89w.

Wang, Siang-Ling, and 王湘鈴. "Peacock with Open Plumages: Evidence from Luxury Travel Products and Conspicuous Consumption." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/97078255383334647132.

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Crafting Identity: Exploring Novel Branding Dissertation Topics

How do I find a unique dissertation topic on branding? Are you a student of marketing and looking for branding dissertation topics? Do you want to research some interesting dissertation topics related to branding? We have this list of interesting branding dissertation topics. You can use any of these for your undergrad and master’s programs. […]

Table of Contents

How do I find a unique dissertation topic on branding?

Are you a student of marketing and looking for branding dissertation topics? Do you want to research some interesting dissertation topics related to branding? We have this list of interesting branding dissertation topics. You can use any of these for your undergrad and master’s programs. Our experts compile a list of branding dissertation topics below you can pick any one of your choices. We can also help you with your research.

Here is the best list of Branding dissertation topics and brand management topics for master’s and undergraduate students

Go through the list of branding dissertation topics and select anyone for your dissertation writing.

The Impact of Visual Branding Elements on Consumer Perception : Explore how visual branding elements, such as logos, color schemes, and typography, influence consumers’ perceptions of a brand.
Luxury Branding in Emerging Markets : Investigate the strategies and challenges associated with luxury brand expansion and marketing in emerging markets.
Sustainability and Branding : Analyze the relationship between sustainable practices and a brand’s reputation, examining how eco-friendly branding affects consumer choices.
Brand Identity and Political Correctness : Examine how brands navigate the challenges of political correctness in their branding and the potential consequences for their image.
Global Branding Strategies : Study the strategies employed by multinational companies to adapt and maintain a consistent brand image across diverse cultures and markets.
Brand Storytelling in the Digital Age : Investigate how brands use storytelling techniques in their digital marketing efforts to connect with consumers and build brand loyalty.
Co-Branding and Collaborations : Explore the effectiveness of co-branding and collaborations between brands, considering the impact on both brands involved.
Counterbranding and Activism : Analyze the use of counterbranding and activism as tools for challenging and reshaping established brand narratives.
Personal Branding in the Influencer Era : Investigate the rise of personal branding among social media influencers and its impact on traditional brand-consumer relationships.
Brand Resilience in Crisis Management : Study how brands manage and recover from crises, examining case studies of brand crises and their responses.
Brand Localization vs. Globalization : Compare and contrast the strategies of brands that adapt to local cultures versus those that maintain a global image.
Ephemeral Branding in Pop-Up Shops : Explore the concept of ephemeral branding and the use of temporary pop-up shops to create buzz and brand loyalty.
Neuroscience and Branding : Investigate the application of neuroscience in understanding consumer responses to branding elements and how this knowledge is leveraged by marketers.
Rebranding and Corporate Image : Analyze the challenges, risks, and rewards associated with corporate rebranding initiatives, considering both successful and unsuccessful cases.
Brand Authenticity in a Post-Truth Era : Explore the concept of authenticity in branding, especially in the context of the “post-truth” era and the challenges it presents for brands.
How do the segmentation and marketing of consumers influence the luxury retail industry?
How effective has the marketing of Black Friday been in terms of driving sales?
What are the main features of a brand that are crucial to maintaining its reputation in the market?
Is it possible for a newbie to compete with a brand in the too-old market and have a good reputation among the people?
What are the things that are judged by the customers while choosing branded products among so many brands?
The brand manager is responsible for the popularity of a specific brand in the market, both in negative and positive aspects.
To what extent has COVID-19 resulted in the marketing shift in the retail industry?
What are the most successful branding strategies and approaches that benefit in breaking through a strong monopoly?
What are the important things associated with the marketing of a brand among its customers in the market?
How is the marketing of a branded product different from that of the local production of a business firm?
Is there any significance of online marketing and delivery of things regarding brand marketing?
What are the features of online brand marketing, and how does it differ from conventional marketing through pamphlets?
Describe the role of media and television in brand marketing among the people.
What are the sentiments of women in terms of comparison branding and advertising?
A study showing the impact of advertising on consumer behavior
What are the latest technologies and tracker sites that are helping the business management team to know customers’ behavior regarding the consumption of a branded product?
How do you do consumer behavior analysis to manage your brand according to the requirements of your target customers?
Which are the best things that must be known to the brand manager about consumer behavior?
Brand advertising and political campaigns: a possible interwoven impact?
A review of the outcomes of advertising in a recession
Exhaustive research on how brands exploit impulsive buying
A study of how celebrity endorsements on ROI affect CPG brands
A survey of the impact of augmented reality on marketing experiences
How does the co-creation process on Facebook and Twitter help in effective branding?
What is the impact of social networking on brand building and development?
The role of attractive advertisements on the purchase decision of consumers for luxury restaurants in the UK.
How do the 4 Ps for marketing translate into the marketing strategies for luxury brands?
The importance of color psychology in driving the purchase decision of luxury brand consumers.
To what extent does Instagram help in the brand management of fast food businesses?
What is the impact of cultural perspectives on consumers and brands across the globe?
How does strategic management of branding influence the perceptions of consumers related to a brand?
What is the brand-building process of a luxury fashion brand?
A literature review on the issues and opportunities in brand portfolio management
What is the impact of consumer empowerment on engagement and brand loyalty?
How has LinkedIn become a platform for employer branding?
How does employer branding benefit the long-term success of the brand?
To what extent does employer branding influence employee performance?
What is the impact of FMCG food packaging on branding strategies?
The impact of sales funnels on the revenue streams for high-end luxury brands in the UK. A case study on Rolls Royce.
Effect of innovation on the brand’s value. A case study on apple
How are countries focusing on branding cities for tourism?
What is the impact of brand sound elements on consumer behavior?
A literature review on the appropriation of brand extension
Studying the concepts of brand identity and positioning?
The impact of the 4 P’s on the buyer personas of the high-end bag manufacturing businesses in the UK.
The effect of celebrity endorsement on the brand image of the fragrance industry in the UK
The relationship between brand equity in increasing prices and altering consumer behavior
A systematic literature review on the concepts and strategies of brand management
How does the branding of FMCG goods change according to the economic conditions?
What is the effect of color packaging on consumer perceptions?
To what extent does branding affect consumer behavior and attitude toward a product?

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International Edition

Financial Valuation of Luxury Brands

First Online: 13 January 2017

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María Ruiz García 5

Part of the book series: Palgrave Advances in Luxury ((PAAL))

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In the past, tangible assets (manufacturing assets, land, buildings and financial assets) were regarded as the main source of business value. However, economic and market conditions in the last quarter of the twentieth century have shown that a company’s value is not made up of its tangibles alone. Both markets and academia have recognized that intangibles are one of the main sources of value creation, and a factor in explaining the gap between some companies’ market and book (or accounting) values.

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Brand Value in Real Estate: The Financial Contribution of Property Brands

Valuation of Enterprises Brand Assets Based on Risk Cash Flow

Brand Valuation and Contemporary Methods Used in Determining Brand Value: A Financial Perspective

See Chap. 4 .

IAS 36—impairment tests.

See Chaps. 4 and 7 .

International Accounting Standards—International Financial Reporting Standards.

IAS 38—intangible assets.

This is done annually through an impairment test (IAS 36).

For any merger or acquisition before 2004, the brand value at the time of the operation is included in the goodwill.

See income split method in this chapter.

For example, www.royaltysource.com .

J-N Kapferer, The New Strategic Brand Management , Kogan Page Ltd. 2011, 5th edition.

http://pages.stern.nyu.edu/~adamodar/New_Home_Page/lectures/brand.html .

B. Lev, P. Zarowin (1999), “The Boundaries of Financial Reporting and How to Extend Them”, Journal of Accounting Research, Vol. 37 No. 2 Autum.

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J-N. Kapferer, The New Strategic Brand Management, Advanced Insight and Strategy Thinking ; London, Kogan Page Ltd, 2011, 5 th edition.

H. Philippe, L. Paugham, and D. Aguilar, Evaluation Financière de la Marque , Economica, 2014.

H. A. Robin, S. A. Murphy, “Using recall and brand preference to evaluate advertising effectiveness”, Journal of Advertising Research , Vol 31(2), Apr–May 1991, 56–63.

G. Michel, Management transversal de la marque , Dunod, 2014.

R. Abratt, and G. Bick (2003), “Valuing Brand and Brand Equity: Methods and Processes”, Journal of Applied Management and Entrepreneurship .

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García, M.R. (2017). Financial Valuation of Luxury Brands. In: Rigaud-Lacresse, E., Pini, F. (eds) New Luxury Management. Palgrave Advances in Luxury. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-41727-1_6

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Published : 13 January 2017

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The Start-Ups Defying the Luxury E-Commerce Slump

Malique Morris

Key insights

Many of the major luxury e-commerce players have lost their competitive edge and seen sales and growth declines as a result.
Emerging luxury marketplaces, however, are forgoing direct competition with one other by carrying exclusive selections from emerging brands.
They’re also growing profitably by refusing to own any inventory, selling marketing services to their brands and boutique partners and keeping a lid on discounting.

Last autumn, as marquee luxury e-tailers Farfetch and Matches scrambled to secure additional funding in order to avoid bankruptcy, a newer luxury marketplace was facing the opposite scenario.

Cult Mia — a platform that launched in 2019 selling an assortment of hyper-feminine garments from independent designers — had so much investor interest, it ended up raising a $3.5 million seed round in November, nearly doubling its initial financing target of $1.8 million.

The reason investors — including Morgan Stanley — found the company an appealing prospect is because of its financials. In 2023, Cult Mia generated 70 percent gross margins and doubled its sales; it anticipates it will do the same this year.

Those numbers seem mythical amid the ongoing luxury e-commerce reckoning. Once heralded as the future of shopping, many of the major luxury e-commerce players have lost their edge. Sales and growth declines have mounted as individual brands invest more heavily in their direct channels and aspirational shoppers have pulled back on luxury purchases, leading to an inventory glut that prompted profit-dampening discounts. In the past six months alone, Farfetch narrowly avoided collapse by selling to South Korean retail giant Coupang in December, ending plans for Farfetch to acquire competitor Yoox Net-a-Porter, which is still seeking a buyer, while Matches was put into administration in March. Mytheresa remains a bright spot: Its sales grew 17 percent in the first quarter of the calendar year, propelled by exclusive offerings, such as capsule collections from brands like Loewe and Brunello Cucinelli and money-can’t-buy experiences for top spenders.

While the sector’s biggest names teeter on the edge, an entire cohort of smaller luxury marketplaces — including Cult Mia, Wolf & Badger, Garmentory and Verishop — have found success with a different approach. Instead of competing for high-income consumers with a product assortment full of blockbuster brand names, they’re appealing to aspirational shoppers with exclusive selections of $200-600 items from emerging brands. These platforms have grown profitably by refusing to own any inventory, selling marketing services to their brands and boutique partners and keeping a lid on discounting.

What’s more, they aren’t directly competing with each other to sell the world’s most recognisable brands — in fact, some of them aren’t looking to sell those brands at all. Maintaining a unique, differentiated offering of indie brands could be exactly what helps them reach lofty heights, said Marissa Lepor, director at investment bank The Sage Group.

“I don’t think scale and differentiation are mutually exclusive. You can’t be something for everyone,” Lepor said. “Customers like to feel like they’re curating their own lifestyles. There’s quite a wide audience for something like that.”

A New Value Proposition

The high costs of buying and storing inventory proved to be a death knell for major luxury e-commerce players — but their smaller-scale counterparts are not afraid to pass their operating costs onto the brands they stock.

Cult Mia, Wolf & Badger and Garmentory all run on a model where brands are responsible for packing and shipping their own orders and the platform takes a cut of each sale.

They also avoid covering other logistical expenses that can eat away at profit margins. Cult Mia requires new brands to submit their own product images. This not only contributes to the platform’s high gross margins, it also allows Cult Mia to avoid further investment in designers that haven’t yet proven their sales track record on its platform.

Recurring revenue streams — outside of sale commissions — have also provided a cushion for operating costs.

Wolf & Badger, a 14-year-old marketplace, charges brands a $375 monthly fee on top of the commission it makes on each sale. Those fees help pay for the company’s operational expenses, including the development and maintenance of its in-house software, said George Graham, the company’s co-founder and chief executive. Wolf & Badger finished 2023 as its first profitable full year, Graham added.

The goal is to “build a compelling platform for the brands altogether to be able to succeed.” Graham said.

They also offer additional services for a fee. In February, Seattle-based platform Garmentory introduced an Amazon-like marketing service, where brands can pay to appear higher in customers’ search results on the site. So far, 20 percent of the brands that sell on the platform have used the service, said Sunil Gowda, Garmentory’s co-founder and chief executive.

These marketplaces also have a firmer grip on online luxury’s ongoing discounting conundrum, smaller players give brands autonomy around pricing and markdowns.

Garmentory, for example, lets brands choose if they want to participate in the platform’s bi-monthly promotions, plus, those that opt in get to decide how much of a discount they’re willing to offer. Garmentory doesn’t add additional markdowns without the brands’ consent, which keeps profits margins high for both the brand and the platform. Garmentory’s EBITDA profit margins are on pace to reach as much as 20 percent in 2024, Gowda said.

An Experience You Can’t Get Elsewhere

Similar assortments eroded the differentiation between sites like Farfetch and Net-a-Porter. These marketplaces, on the other hand, carry emerging brands, many of which they serve as the exclusive wholesale partner for. That means their shoppers are less inclined to price match on competing sites.

A tighter product selection is especially crucial for marketplaces whose competitive edge is carrying emerging brands, said Robert Burke, chief executive of retail consultancy Robert Burke Associates.

“If it’s for the slightly undiscovered brands, it’s even more important to not offer too much as it could become a sea of emerging brands that maybe don’t resonate,” he added.

Platforms routinely reject brands to maintain a streamlined range of products. Cult Mia only carries 15 percent of the more than 2,000 brands it’s looked at since launching. The company assesses quarterly sales for each brand and delists whichever labels are not performing well, said Nina Briance, Cult Mia’s founder and chief executive.

“We don’t believe in carrying a product that isn’t resonating with our customers,” Briance said. “More is not more when it comes to customer experience, and curation is king.”

Another often untapped opportunity to stand out online is on-site personalisation.

In March, Wolf & Badger introduced a tool that shows individual shoppers a unique homepage based on their purchase and browsing history. It also has an existing feature that automatically filters search results for users based on similar criteria.

“We’ve been able to build a really powerful retail engine that does help us convert well and drive profitable order economics by connecting the right consumers with the right products at the right time,” Graham said. The company is on pace to grow its gross merchandise volume — a measure of sales done through the platform — by 30 percent year over year to more than $100 million in 2024.

Giving customers a curated product selection with a point-of-view — Cult Mia is more romantic and sleek, whereas Wolf & Badger’s assortment feels more eccentric and playful — is essential when it’s harder than ever to get and retain consumers’ attention online. Plus, indie labels are increasingly in vogue for consumers burned out on major luxury labels, said Brian Ehrig, a partner in the consumer practice of management consulting firm Kearney.

“There’s been so much growth in the top end of the luxury market with the brands that everybody knows that it’s now become a little cliché to wear some of those brands,” Ehrig saId. “If you’re a fashionable person, perhaps you’re going to be looking more towards these indie brands.”

This Week, Luxury Retail’s Next Chapter Takes Shape

The futures of multi-brand luxury heavyweights Yoox Net-a-Porter and Neiman Marcus may be decided in the coming days.

For Luxury E-Commerce, It’s Even Worse Than It Looks

US consumer spending across online luxury sellers like Farfetch, Matches and Net-a-Porter suffered sustained declines throughout 2023. The question is whether the downturn is simply temporary or the luxury e-commerce model itself is broken.

Why Online Luxury Is Broken

Reports of financial strain at Farfetch amid a stalled deal with YNAP has driven confidence in multi-brand e-commerce to all-time lows. With value propositions eroding and investment drying up, a way forward remains unclear.

Malique Morris is Direct-to-Consumer Correspondent at The Business of Fashion. He is based in New York and covers digital-native brands and shifts in the online shopping industry.

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UCL LLM graduate, Dheemanth Vangimalla, wins an international research essay prize

22 May 2024

UCL Laws LLM graduate, Dheemanth Vangimalla, wins the top award in the 4iP Council Research Awards 2023 for a paper based on his LLM research dissertation. Dheemanth will be speaking about his research topic at a webinar organised by 4iP Council, on 30th May.

We are delighted to announce that Dheemanth Vangimalla, a recent UCL Laws graduate of the LLM in Intellectual Property Law has received the top award in the prestigious 4iP Council Research Awards for 2023 for his paper entitled ‘Plausibility and the flotilla: have the English courts drifted from the commodore’s approach to the evidential requirement for patent validity, and if so, is this divergence justified?’

The 4iP Council Research Award is an international research competition for European University students studying at Masters and PhD levels. It seeks to promote new ideas on topics pertinent to the interplay between intellectual property rights and innovation. Submissions, based on a student’s Masters or PhD research, are assessed by 4iP Council’s Research Award Jury made up of intellectual property experts from academia, government and industry. The papers are evaluated based on criteria including:

Original thinking that broadens the debate on the chosen topic;
High quality written expression; and
Relevance to current IP problems and debate

and up to three prizes are awarded (winner and two runners-up).

In his winning paper, Dheemanth considered the origins of ‘plausibility’ and explored the evidential requirement that the term represents. His research revealed that there is divergence between the EPO and English courts in the evidential standard applied by the two decision-making bodies when assessing patent validity. He argues that the English courts adopting a higher standard lacks cogent justification as the standard neither reflects a balance between the competing objectives of the patent system nor limits a plausibility assessment to its targeted mischief.

This paper was based on Dheemanth’s dissertation for his LLM in Intellectual Property Law, which was also recently awarded the IBIL Prize for Top Performance in an IP-related Research Essay on the LLM . During his LLM, Dheemanth was supervised by our IBIL scholarship PhD researcher, Joshua Bradley .

As part of the prize, the winning essay has been published on 4iP Council’s website , and Dheemanth will be speaking at a webinar about plausibility - orgainised by 4iP - along with IBIL's Professor Jacob, on 30 May. More details of the event can be found here .

Having completed his LLM in the summer of 2023, Dheemanth has been working as a Research Assistant at the UCL Institute of Brand and Innovation Law (IBIL), while also completing his bar exams. He will join Three New Square Chambers in the autumn as a pupil barrister.

Read Dheemanth’s paper here .
Find out more about the 4iP Council Research Awards
Register to attend: Plausibility: from herbicides to insecticides and beyond .

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Secondhand luxury goods market size in Japan 2019-2022

In 2022, the retail sales value of used luxury goods in Japan amounted to 306.2 billion Japanese yen, increasing by over 10 billion yen compared to the previous year. Branded items are one of the largest segments in the Japanese reuse market, accounting for over 10 percent.

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Statistics on " Luxury goods in Germany "

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