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One Page Business Plan for Word, PDF

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Template Highlights

• Eight (short) sections: Business Opportunity, Industry Analysis, Target Market, Company Description, Timeline, Marketing Plan, Financial Plan, and Funding Requirements.
• Easy instructions for each part.
• Zhuzh it up a bit with your company logo and branding.
• Download it as a PDF or Word file.
• Print it, email it, send it via Morse code.

Why all businesses should create a business plan

For startups and enterprises alike, there are many reasons to create a one-page business plan. For example, it can help you:

• Show your progress and how you intend to grow : Your business plan lists vital information on your company, such as your goals, market research results, and success milestones.
• Determine a realistic budget to ensure success : If you don’t create a proper plan, you might underestimate fixed and variable costs and, therefore, lack the financial capacity to succeed.
• Provide concrete information to potential investors : By having a detailed business plan in place, you’ll be able to effectively convey your business goals to internal stakeholders, and you’ll stand a better chance of winning over investors.
• Fulfill the requirements for securing a business loan : Many financial institutions won’t even consider giving you a loan without seeing your plan.

Should you create a business plan from scratch?

You can do this, but it’s often more hassle than it’s worth. If you’ve never made a business plan before, you’ll need to do a lot of research on what to include and ensure you create a professional and eye-catching document.  If you download our free one-page business plan template, you’ll save time and ensure you cover every relevant detail.

How to use the one-page business plan template

Here are the steps for filling out our template:

• Enter your contact details to download the template in Microsoft Word or as a PDF.
• Gather your relevant business documents, such as market research results and financial statements, in case you need to include details from them.  
• Add information to all the fields, including Company Description, Target Market, Industry Analysis, Implementation Timeline, Funding Required, and Financial Summary.
• Get feedback from business partners, employees, or other parties to ensure that all information is correct and up to date.
• Proofread to ensure there are no errors. These look unprofessional, leaving a bad impression of your business.  
• Save your business plan in various locations and formats. This helps you share your plan with stakeholders via email or present it at company meetings.

Template Preview

One page business plan.

One-Page Business Plan Template

This brief business plan template encourages you to stick to your core message and provide investors with just the information they need to know about your new venture.

The Business Opportunity

What is the problem your business will solve? Focus on the customer’s needs.

Give your elevator pitch. Be succinct, clear, and persuasive.

Be sure to include your value proposition -- What do you offer that no one else does?

Industry Analysis

List key factors for success in your industry.

Who is your main competition?

Company Description

Identify important facts about your business:

• Founding date

• Mission statement

• Type of organization

• Core strengths

• Main leadership

Target Market

Describe your customer segments.

Will you serve a particular geographical area?

Implementation Timeline

Provide a brief summary of how you will roll out the business. Consider depicting the different phases in a diagram. You can use the timeline below as a template.

Marketing Plan

Describe what methods you will use to acquire new customers.

Why would your target market prefer your product or service to another option?

Financial Summary

Cost Structure: What are your fixed and variable costs?

Revenue Streams: How will your business make money?

Funding Required

Present the amount of funding that you are seeking from investors and how it will be used.

HubSpot Tip: Be sure to edit and review your plan for typos before distributing it. Errors in a short document can be distracting to the reader and make you look unprofessional.

Frequently Asked Questions

When should i create a business plan, what types of companies need a business plan, how do i write a one page business plan, what should my business plan focus on, is this template free, can i edit this template, related tags:.

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Home Business Business Plan One-Page

One-Page Business Plan Template

Focus on the core aspects of your business using a one-page business plan.

Updated September 22, 2023 Reviewed by Brooke Davis

A One-Page Business Plan is a concise and summarized version of a comprehensive business plan. It captures the essential elements of a business idea or proposal on a single page, serving as a high-level overview of its vision, objectives, strategies, and action points.

The brevity of a one-page plan makes it especially useful for quickly conveying a business idea without overwhelming the reader.

What is a One-Page Business Plan?

When to use a one-page business plan, who should use a one-page business plan, how to write a one-page business plan, one-page business plan sample, advantages and disadvantages of a one-page business plan, frequently asked questions.

A one-page business plan is a simplified version of a complete business plan. Although the plan is shorter, it still outlines the basics of your future company. It follows the same structure as the standard version but with less detail.

The one-page plan allows you to condense and present the information in an easy-to-read format.

Similar plans like a lean business plan or executive summary also allow you to present your business in a condensed format.

However, an accurate one-page business plan must fit on one page. It must also use a legible font size of 11 or 12 points.

A one-page business plan would be best when ready to present your ideas to others, such as potential investors. Instead of filling out an extensive business plan, you can start small to get started.

This lets you present your ideas cogently.

You should use a one-page business plan template to:

• Present a simple version of your business plan to interested investors
• Get started on writing a more comprehensive business plan
• Create a plan for a small business or one with a simple purpose
• Focus on your key ideas to generate interest
• Brainstorm and plan for your future company

One-page business plans aren’t limited to just one type of business; they can be used in a multitude of scenarios, including:

Businesses in the ideation stage

A one-page business plan is ideal for building a quick overview for people and businesses still brainstorming ideas. A simple plan allows it to be amended and updated as the concept is developed and keeps all the ideas on a single page.

When you start, you will want to constantly refer back to your business plan to ensure you stick to your goals and core objectives. A traditional business plan doesn’t quite fit into an agile startup because it can be time-consuming to update and tweak as you grow and learn.

Using a one-page plan means you can edit it easily and either create a traditional plan down the line or, if you’ve already made one, fully update it once you feel more concrete with your goals.

Established companies

A one-page business plan isn’t limited to new and developing businesses. Established companies can take advantage of adding a one-page plan to their business strategy.

You can share your existing strategy internally and externally in a snapshot that will be easily understood by all, helping everyone to get on board with your goals.

Writing a one-page business plan is simple, mainly when you use a template to help you get started. A one-page business plan should cover the following sections:

Step 1 – Business Overview

It would be best if you discussed essential facts about your business and its identifying information, such as:

• Founding date
• Mission statement
• Type of business (LLC, Corporation, Partnership, etc.)
• Owner and leadership contact information
• Service of process information

Makes It Easy to Read: Use a legible and professional font that is easy to read and the right size. Be sure to format your document so it flows well. A template one-page business plan can help with this.

Step 2 – Market Analysis

You need to identify who your customers are and where they are located. This section should also address how many potential customers are available in your business’s geographical area.

This should also include whether you will engage in primarily business-to-consumer (B2C) or business-to-business (B2B) transactions.

Step 3 – Your Business Model

A description of your business model should consist of information like:

• How you will make money
• Costs of production and sales
• Prices customers will pay for products or services
• Will your company sell products online?
• Will you have a storefront presence?

This section could quickly become lengthy. Focus on the critical components of your business for the single-page business plan.

Focus on Your Strengths: This short plan is likely a pitching tool to investors. Lead with the winning aspects of your business that set you apart from the rest—your value proposition.

Step 4 – Financial Forecast

This section should outline critical financial metrics like cash flow, profit and loss, and a sales forecast. This part is often difficult to condense, but you should focus on standard business ratios that help you get the point across.

You can always provide further details if you receive a request for financial projections.

Step 5 – The Team

This final section should detail each team member’s names, roles, and responsibilities.

Keep It Short: Keep each section short and to the point. Sections should be limited to 1 or 2 sentences or between 3 and 4 bullet points.

You can download a free one-page business plan template below, in Word or PDF format:

All types of business plans have their benefits and their drawbacks, including a one-page business plan:

Advantages of Using a One-Page Business Plan:

• See the big picture – There will be plenty of situations through the growth of the business that will require a snapshot of your business venture. A one-page plan shows multiple elements of your strategy but focuses on the big picture and what’s important.
• Consense your thoughts and ideas – Condensing your thoughts and ideas allows you to be more critical of your business and provide a brief overview of your plan. It will enable you to show investors, your management team, and potential partners a quick run-through of your business.
• Faster to create than a traditional business plan – Designed to be completed quickly and easily, a one-page plan is much quicker to produce than a full-length business plan and will see you running through each section of your plan. You’ll likely have to revisit it to make amendments, but luckily, with everything on one page, it won’t be time-consuming.
• Keep your core objectives at the forefront – As your business grows, processes and operations will become more challenging to manage and maintain. But when it comes down to making the big decisions, you can always refer back to your one-page business plan to keep your core business objectives in mind.

Disadvantages of Using a One-Page Business Plan:

• Not suitable for complex business ideas that require lots of supporting data – If your business idea is difficult or your financial projections are detailed, you might struggle to get all the vital information into a one-page plan.
• Not as detailed as a traditional business plan – Squeezing all your business plans onto one page often means you will miss out on essential details that could be crucial to getting investment or bringing additional partners on board.
• Hard to identify weaknesses and potential opportunities – Only seeing a snapshot of your business can make it challenging to identify any potential faults that could harm your business venture. The lack of in-depth customer and competitor information could also result in missing profitable opportunities.

Tips for Creating a One-Page Business Plan

Now that you’re ready to create your one-page business plan, here are a few tips to get you started:

• Use a one-page business plan template to simplify the process; you can download the template above in PDF and Word.
• Make sure your plan focuses on the core information key to running and operating a successful business.
• Revisit, tweak and change. This isn’t a static document; update it as your business grows and develops.
• Before writing your single-page business plan, understand your target market and where your product or service fits. Don’t forget your value proposition.
• Don’t skip the financial projections, especially if you require funding.
• Keep your core goals and objectives realistic and achievable.

What should a one-page business plan include?

A one-page business plan should include the important details about your business. It should contain brief information about the following:

• Business goals and mission statement
• Product or service offerings
• Target market and advertising strategies
• Identifying information
• Financial status and funding needs

Can I create my one-page business plan?

Yes, you can create your one-page plan. Just download the template and start building your business strategy’s big picture.

Alternatively, you could use our document builder, the fastest and easiest way to create your single-page business plan.

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Single Page Business Plan

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ABC Transport Company

A single page business plan is just as it sounds: a summary of business objectives displayed on a single page. Single page business plans are typically used to pitch ideas before writing longer, more detailed business plans for potential investors and partners. Instead of starting from scratch, use our free Single Page Business Plan PDF Template to outline company goals in a professional, accessible PDF document. Once you’ve filled out a simple form with details regarding your company’s overview, objectives, challenges, and strategies, this Single Page Business Plan Template will automatically convert that information into a professional PDF that can be read at a glance. With your single page business plan saved as a PDF, you can easily download it for your records, email the file to coworkers, or print out copies for company meetings.

This Single Page Business Plan Template already has a stunning design, but you can quickly customize it to meet your business needs with our drag-and-drop PDF Editor. Easily add fields for additional information such as milestones, market or competitive analysis, and financial summary. Don’t forget to represent your business by adding your logo and changing the fonts and colors to match your branding. No matter what modifications you make, your custom Single Page Business Plan Template will create an impressive, brief breakdown of business objectives to help steer your company in the right direction.

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Single Page Business Plan FAQs

1) what is a single-page business plan.

A single-page business plan is a compressed version of a traditional business plan that is designed to fit on one page. It gives a succinct overview of your business concept to potential investors or partners so that they can quickly understand your key goals, strategies, and mission in a format that’s easily accessible.

2) Why should I use a single-page business plan?

Consider using a single-page business plan to pitch your business to investors, partners, or stakeholders more effectively by communicating your goals succinctly. The single-page business plan requires you to clarify and condense the key elements of your business so you can better articulate your vision, mission, and core values to important players — which helps you streamline your goals. While this short version can’t fully replace a long-form business plan, it’s useful for introductory meetings.

3) What are the key components of a single page business plan?

Every single-page business business plan should include these key components:

Mission and vision statement

Start your plan with a brief statement that describes the purpose and core values of your proposed business. This section typically also includes a comprehensive description that outlines exactly what your business will do and the target market it will reach.

Value proposition

This section outlines the problem that your business is trying to solve, its unique selling points, and its customer benefits. Be specific about the value that your business will provide.

Objectives overview

Lay out the specific short-term and long-term goals of your business. These goals should be reasonable based on the resources currently available to you. This section also includes key metrics, timelines, and cost structures.

Strategies and action plan

This area outlines your market analysis and marketing approach, as well as the key activities that will drive operations. The action plan may also include an overview of how your business will generate revenue.

4) How do I create a single-page business plan using a template?

Creating a single-page business plan with Jotform’s free template is beyond easy! Simply click Use Template , and fill out the form with your own information to populate the document. You can then add or edit sections, change fonts and colors, and add your own logo with our intuitive drag-and-drop form builder. Once you’ve adjusted the template to your liking, you can forward it via email or link, or save it as a PDF.

5) Can a single-page business plan template be used for any type of business?

The beauty of the single-page business plan template is that you can customize it to any type of business or industry. Whether you’re in technology, retail, entertainment, healthcare, or marketing, the single page business plan template will help you succinctly communicate your business to the world.

6) Is a single-page business plan template suitable for startups?

The single-page business plan template is perfect for startups. Companies that are in the early stages of development constantly need to pitch their concept to potential investors and venture capitalists — which is where the single-page business plan template comes in. Investors are busy people, and our template is useful for presenting your startup’s value proposition, market opportunity, and growth potential to these individuals.

Additionally, constantly recreating lengthy business plans for different audiences can be resource-intensive, especially for startups with few employees. But you can easily adapt the single-page business plan template to address feedback, changes in the market, or other circumstances.

7) How often should I update my single-page business plan?

You should update your single-page business plan any time there are changes to your mission, vision, goals, strategies, or market. The single-page business plan should accurately reflect the trajectory of your business, so consider doing periodic reviews, such as whenever you reach milestones.

8) What are the advantages of using a single-page business plan over a traditional business plan?

Ultimately, the single-page business plan is a time-saving tool for businesses that need to pitch their concept thoroughly and quickly. On top of that, the plan helps identify and distill the key elements of the business. The single-page business plan can be easily adapted to reflect changes in the market or feedback from periodic assessments. Lastly, because it’s only one page, the plan is easy to share and digest.

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About Simple Business Plan Templates

Plans, strategies, roadmaps – Businesses rely on these things to gain perspective on what’s about to happen. Milestones laid down in strategic and careful planning for growth and expansion, visions of where the company’s headed 10 years from now, goals that should meet timelines, all these require a smart, prudent and calculated planning.

Whether you’re a startup, an SMB, or close to a Fortune 500, a solid business plan is crucial. And of course, writing business plans is a huge task. But, what if you needed something that requires input from others though? Say, an online form or a PDF template where responses from your colleagues and managers matter? Well, here’s a collection of PDF templates for business planning.

These are beautifully designed templates, specifically tailored for businesses and companies who don’t know where to start. The hard part was already done and that’s designing the template. These will serve as boilerplates for whatever milestone your business needs. You won’t need to worry on building something from scratch, you just need to focus on the content. Some of these templates will contain or collect executive summaries, opportunities, expectations, execution, financial plans, forecasts, the whole nine yards.

Business plan templates help give a clear vision of what lies ahead. They help you get things organized, planned out, and help you check off items from your to-do list more efficiently.

Frequently Asked Questions

1) what are the seven parts of a business plan.

• Executive summary. This is an overview of your business plan. The executive summary should include your company’s offerings, mission, goals, and projections. Think of it as the elevator pitch for your business plan. If you can’t get investors interested here, it’s unlikely they’ll want to keep reading.
• Company description and history. Describe your business’s legal structure and history in addition to what you do. If you just started this business, you may replace company history with your leadership team’s experience. The purpose of this section is to explain the company structure and build confidence in the people running the company.
• Products and services. Talk about what your company offers, whether that’s products, services, or a combination of the two. Describe your products and services in detail. Explain what makes your offering unique, what your profit margins are, what kind of demand you’re seeing for it, etc.
• Market and competitor research. Investors want to know if there’s demand for your offering. Describe the target market and how your product or service benefits potential customers. Include projections of where the industry is headed over the next few years. Additionally, detail your competitors and how saturated the market is.
• Sales and marketing strategy. This part of the business plan explains how you’ll promote your product. Outline elements such as your ideal customer profile (ICP) as well as your marketing channels, budget, and methods.
• Operations and logistics. Explain how you’ll source materials if you sell products as well as the technology you need to deliver such products and services. Also, provide details about your team, like how many people you’ll need and how you’ll manage employees.
• Financial plan and projections. It’s crucial to prove that your business will be financially viable. For this, you’ll need revenue and expense projections. Many investors want to see sample account statements, balance sheets, and cash flow projections.

2) How do you write a business plan?

Your business plan should be a realistic roadmap that helps you build a successful company. When writing it, take a balanced approach so that you’re not blind to the potential pitfalls and risks. You’ll draft each of the seven sections previously discussed.

Tackling these sections can be overwhelming, so some people like to start with a one-page business plan that includes short paragraphs for each element. Another way to give yourself a head start is by working from a business plan template. Once you have a good start, you can expand each section to make a compelling case for your business.

3) Can I write a business plan myself?

Yes, you can. However, depending on your writing experience and goals, you may want outside help. If the business plan is for internal use with the purpose of improving business functions, you’ll likely be OK tackling it alone. But if you’re trying to secure funding from a bank or investors, a professional business plan writer can give you a leg up.

Even if you decide to do it yourself, have a trusted friend or business mentor review your plan and provide feedback. An objective point of view will help you refine your work.

4) What are the four types of business plans?

• One-page or mini business plan. The one-page option is a great way to improve the focus of your business plan and highlight the essential elements. It can be an effective way to workshop your company’s plan or quickly give others a rundown of your entire business.
• Traditional business plan. The traditional business plan is more in-depth than its one-page counterpart and will be more thorough in each section (often, plans exceed 40 pages). For example, it may contain detailed financials, branding samples, and competitive research documents.
• Business model canvas (BMC). The business model canvas is a more visual representation of your business architecture. It includes sections for infrastructure, offering, customers, finances, etc. Many businesses find the BMC appealing since it can be summarized in a single page.
• Strategic business plan. The strategic business plan can have different purposes, like proving feasibility, discussing planning operations, or projecting growth. It will outline the company’s goals, its strategy for reaching them, and the company structure. The main difference between this and the traditional plan is its focus on specific strategic initiatives.

5) What are the common mistakes in business plans?

• Poor writing. Sloppy writing may suggest that you’re not serious about your business or you lack the needed professionalism.
• Unrealistic expectations. While you should be optimistic about your business, if your financial projections reflect your hopes more than reality, people may hesitate to back your business.
• Lack of supporting documentation. People reviewing your business plan want to see how you back up your claims. You can include research docs, sample financials, and estimates to make your case.
• Failing to define the target audience. For a successful marketing plan, you need to define your target audience. Investors and financial institutions need to see if you’re confident about who you’re selling to.
• Unbalanced. It’s important to lay out the risks and potential upsides. This analysis shows investors that you’re considering the whole picture regarding your business.

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Free One-Page Business Plan Template Download

Download our free one-page business plan template.

Writing a business plan doesn’t have to be complicated. That’s why we created this template for a one-page business plan—a business plan that you can write on a single page.

Building a one-page business plan has a lot of benefits:

• It’s fast: Documenting your business strategy shouldn’t take hours or days. Use our one page] plan format to develop an initial business plan in less than 30 minutes.
• It’s easy: Unlike a traditional business, there’s not a lot to write or any complex formatting. Anyone can document their business strategy using the one-page business plan.
• It’s shareable: Getting feedback on a detailed business plan can be a challenge. On the other hand, sharing a one-page plan is easy and you’ll get immediate feedback from business partners and advisors.
• It’s impressive: Getting potential investors to read a detailed business plan can be a challenge. But, a one-page plan is something that every investor has time to read.

How to complete the one-page  business plan template

You’ll start with your business strategy – this is what you’re going to do and what your goals are. You’ll document the following:

• Identity: This is a short summary of what you do.
• Problem: Describe the problem that your business solves.
• Solution: Describe how your business solves the problem.
• Target Market: Who are your customers? Try to be as specific as possible.
• Competition: How do customers solve their problem today? Are there alternatives?

Next, you’ll go on to describe your business tactics. While strategy describes “what” you’re going to do, tactics describe “how” you’re going to do it.

• Sales: How will you sell your solution to your customers?
• Marketing: Describe your key marketing activities.
• Team: Potentially the most important part of the plan is who is going to help you implement the plan.
• Partners & Resources: What else do you need to turn your plan into a business?

Your business model is how your business will make money. The first time you work on a business plan, you can just describe how you make money and what your key expenses are. Eventually, you’ll want to develop a complete financial plan.

• Revenue: Describe the key ways that you’ll make money.
• Expenses: List your primary expenses. You don’t need to go into a lot of detail with a one-page plan.

Finally, you’ll want to develop a list of your key achievements.

• Milestones: These are the key achievements that you hope to accomplish. Be specific.

This is just a quick summary of how to build your one-page business plan. You can get additional detail in our guide to growth planning.

Download a free digital version of the one-page business plan template:

• Sample Business Plans

One Page Business Plan

Writing a 30-page long business plan can look like a huge hassle if you are just starting with your business. You might even feel like skipping the planning process altogether.

But you don’t have to. There’s a quick and easy solution to your problem.

Free One Page Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

With the help of a page-long plan, you’ll neither have to spend days planning your business nor skip the planning process completely.

A business plan can be of great help to your business, and a one-page plan can become your plan’s foundation as you expand your business.

Read on to find out everything about a one-page business plan.

How Can a One-Page Business Plan Help You?

A one-page business plan can help you with the following:

• It can help you understand the market you are getting into.
• It can help you set clear and precise goals for your business.
• It gives form and structure to your business idea.
• It acts as a foundation stone for your business model.

And most importantly, a page-long plan can be written in a short time.

Although you’ll eventually need a detailed and comprehensive plan in the future, a one-page plan is a good place to start.

One Page Business Plan Outline

This is the standard one-page business plan outline which will cover all important sections that you should include in your business plan.

• What will you sell?
• Who will buy it?
• How will your business idea help people?
• What will you charge?
• How will you get paid?
• How else will you make money from this project?
• How will customers learn about your business?
• How can you encourage referrals?
• The project will be successful when it achieves these metrics
• Specific concern or question #1
• The proposed solution to concern #1

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Now, let’s understand in detail what you should write each section of this business plan.

How to Write a One Page Business Plan?

Though, you might wonder, is it even possible to fit all the details about a business on just one page?

It surely is. Also, it is a more compact and faster way of writing a business plan.

The following sections will help you write a compact and well-rounded business plan:

This section would consist of a brief overview of all that your business stands for. It would mainly include your vision and mission statement.

As your business plan is going to be super short, you need to sum up this section in two to three lines. Remember to be as clear and precise as possible.

For example, if you are a fashion designer, your business’s overview might look like this.

“ We design clothes to give something new and something special to everyone.”

Target Market

Including information about the target market is crucial for any business plan.

Knowing your target market not only helps you serve them better, but also helps you in streamlining your marketing efforts.

You can separate your target market based on age, gender, income, geographical location, and occupation.

Market Needs

Before you enter any market, it is a good practice to evaluate how valid your business idea is.

Also, what market needs does your product or service fulfill? In this section, you’ll precisely cover the market gap that exists. And how do you aim to fulfill it with your product or service?

Writing this section helps you understand how much optimization your product needs. And if it is needed in the market at all.

Marketing Plan

A marketing plan is immensely helpful for any business.

It helps you decide how you will reach out to your target audience and how you’ll convince them to buy your product or use your service.

It is also important to evaluate whether your marketing campaign would resonate with your target audience or not.

Obstacles/Challenges

This section would consist of the potential market threats that your business would have to face, and how would you overcome them.

For this section, you can carry out a SWOT analysis and include its results in your plan.

Knowing the threats that exist in the market helps you in being better prepared while facing them.

Having milestones to achieve helps you keep better track of your business journey.

Milestones give you something tangible to work upon. Hence, you become more organized and motivated.

Moreover, it also helps you in knowing whether you are working in the right direction or not. In this way, it helps you steer clear of roadblocks and dead ends in your business journey.

Competition

Before you enter any industry or market, it is important to analyze your competitors .

Include what are their strengths and weaknesses. Also, include what sets you apart from them and would help you create your unique place in the market.

Funding Needs

The financial section consists of the funds you’ll need to keep your business going. Writing this section clearly and backed with strong facts can help you in getting funded.

Especially when you are just starting, getting funded can act as a big plus.

Download a sample one-page business plan

Need help writing your business plan from scratch? Here you go;  download our free one-page business plan pdf  to start.

It’s a modern business plan template specifically designed for your one-page business. Use the example business plan as a guide for writing your own.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

One Page Business Plan Summary

All in all, summing up your entire business idea on a single page is very much possible and feasible.

A plan can give form and structure to your idea even if it is only a page long.

After getting started with Upmetrics , you can copy this sample one-page business plan template into your business plan and modify the required information and download your one page business plan pdf or doc file.

It’s the fastest and easiest way to start writing a business plan.

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Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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How to Write a One-Page Business Plan?

One-page business plan template.

• General Business Forms
• Starting a Business
• Business Plan Template

A One-Page Business Plan is a proposal that individuals can use when they would like to start a business and involve more people or investment in it. The purpose of the document is to gather all of the necessary information about a business, systematize it, and present it in the form of a summary.

This type of short business proposal is a simplified version of a standard business plan and can be more convenient for those individuals who would like to open a small business rather than a big company. With this plan, you can apply for a loan at a bank, introduce your future operation to potential investors, or share your commercial ideas with your prospective business partners . If you would like to make this kind of business plan but do not know where to start, you can check out our One-Page Business Plan template which can be downloaded below .

Writing a One-Page Business Plan can be challenging for those individuals who have never done it before because you are supposed to compile all of the essential information on only one page . It is up to you what to include and what to leave behind, nevertheless, there are some parts that will define your company better than others. If you want your project plan to be beneficial then it should include the sections described below:

• Identifying Information . You can start your One-Page Business Plan by introducing your future operation. Here, you can state the potential name of the company, its vision, mission, and other defining details. It will help individuals who will read your plan understand what your future enterprise presents, what problems it solves, how it will solve them, etc.
• Goals and Strategies . One of the most important aspects of your proposition is what kind of goals your company will try to reach and what exactly shall be done to reach them. Answers to these questions will be different for each operation, however, here you should be specific and indicate measurable goals and exact strategies.
• Market Analysis . This section of your commercial scheme can contain information about your target customers, clients, or audience, your main competitors and their advantages, the demand on the product you are going to make (or services you are going to provide).
• The Timeline . To describe how your enterprise will be developing over time you can use a timeline with indicated milestones on it. The milestones can represent the goals that you plan to achieve in a specific period of time. Generally, the milestones on a timeline represent profit, nevertheless, you can tie your goals to other figures as well.

Haven't found what you're looking for? Take a look at the related templates below:

• Generic Business Plan ;
• Consulting Business Plan ;
• Farm Business Plan .

Download One-Page Business Plan Template

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Draft One Page Business Plan

1. executive summary.

• Marketing and Sales Strategies
• Competitive Analysis
• Financial Analysis
• Business Plan Implementation
• Business Opportunity
• Business’ Team (Owner and Key Staff)
• Budget and Funding

2. Business/Company Description

• Business/Company Name
• Product/Service
• Target Market
• Goals for your Business
• Company/Business Location
• Vision Statement
• Mission Statement
• Business Structure
• Business Model
• Company/Business History

3. Products and Services

4. market analysis.

• Industry Description and Outlook
• Market Need
• Market Growth
• Market Trends
• Market Research Testing
• Barriers to Entry
• Regulations

5. Marketing Strategy

6. competitive analysis, 7. operations plan, 8. financial plan.

• Executive Summary
• Business/Company Description
• Products and Services
• Market Analysis
• Marketing Strategy
• Operations Plan
• Financial Plan

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Starting a Business | How To

One-Page Business Plan: The Step-By-Step Guide

Published July 2, 2020

Published Jul 2, 2020

WRITTEN BY: Blake Stockton

This article is part of a larger series on Starting a Business .

Right now you likely have a business idea. Awesome! Now you need to think through that idea by getting your thoughts on paper. The One-Page Business Plan will walk you through each step of planning your business idea. Once you know your financial projections, you can finish the basics of this plan in less than 15 minutes. Planning is a great way to thoroughly understand the costs and income potential of your business idea.

Before continuing, download our one-page business plan template:

Download the template and save it to your desktop for easy access. The fields in the PDF are editable. You can also print out the document and write by hand. Answer each question with one or two sentences—feel free to write in incomplete sentences.

If you need additional space to write then place your basic ideas on the template, and continue writing on a personal document.

Question: What problem will your business solve?

Every business solves a problem. What specific problem will your business solve for a customer? Try to get down to the core issue your customer is having.

For example, for a landscape company, “time wasted” maintaining a lawn may be a problem for your customer; however, if possible, make it more specific. For example, the specific problem may be an unkempt lawn. You can visually see an unkempt lawn—it’s much harder to see “time wasted.”

2. Solution

Question: What will your business provide to solve that problem?

You’ve identified the problem, now you need the solution. What specific action will you take to resolve the customer’s issue? This solution is your product or service. Don’t be afraid to get specific with your solution.

Going back to the landscaping example, your solution is to improve an unkempt lawn and maintain it. However, I challenge you to go one step further with your solution. Perhaps you’re creating a lawn that makes neighbors jealous, which is a solution tied to an emotion—very powerful.

Tip: If you’re starting a new type of business , try to test your solution on a small scale without spending a lot of money. This test makes sure customers will pay you for the solution. In entrepreneurship, a common saying for a struggling new business is that it created “a solution to a problem that doesn’t exist.” Don’t be that business.

3. Business Model

Question: How will your business make money?

For many businesses, its business model is straightforward. A product is sold or service is provided, and the company is paid.

You also want to outline how and where the products and services will be sold. Will they be sold in your own business or office. Someone else’s store or office? Will you be engaging in ecommerce—on your own website or an online marketplace such as Amazon?

During this step, you should also set your pricing—which basically means, how much will you charge? This can be difficult to figure out. Consider browsing competitor websites for pricing. You may want to call a competitor and ask for a quote.

4. Target Customers

Question: Who will purchase your products or services?

Your target customers are your ideal customers. The worst answer to who is your target customer is “everyone.” Not even some of the most popular companies started out for everyone—Facebook was for college students, Amazon sold books. Also, a common marketing saying is that if you’re “marketing to everyone, you’re marketing to no one.”

When thinking about who your target customers are, think demographics. Think about features such as age, income, gender, hobbies, and location.

When you’re clear on your target customers, your marketing strategy will become apparent as well—you’ll understand where and how to spend your marketing dollars.

5. Promotion

Question: How will target customers learn about your business?

List any strategies you will use to get potential customers to learn about your business. As a new business, it may be challenging to reach and persuade your first customers. How will you do it?

In-person networking and marketing for your business are often more effective than online marketing. However, some online marketing is free and can have the ability to reach a lot of people.

If looking for local customers, consider claiming and optimizing your free Google My Business (GMB) listing . Additionally, once you create your GMB listing, set up your free one-page website. Affordable!

6. Competitive Advantage

Question: What will your business do better than the competitors?

Before you can state your competitive advantage, study your competitors—learn their strengths and weaknesses. Once you know you can do better than competitors, choose one or two areas where you know you can outperform them.

For example, if you notice they have poor online reviews, you can have exceptional customer service. In fact, your marketing can even call that out, such as a satisfaction guarantee.

Or maybe you can be faster than your competitors—“done in two days or less!” Don’t be afraid to call out your competitors and state why your business has the best “X.”

7. Financial Projections

Question : How much money do you need to start?

One part of financial projections is called startup costs —how much money you need to open your doors. For this cost, simply list all the items and services you need to get your business started.

When estimating the startup cost, you’ll want to overestimate on the amount, rather than underestimate. Often, a new business owner may be unaware of certain startup costs. If you underestimate costs, you could run out of cash before you get your first customer.

Question : How much will you spend every month?

Calculate how much money your business is likely to spend every month. Make the calculations for the first 12 months.

This may take research. You may have to pick up the phone and request a quote for items such as raw materials, equipment, and insurance.

Question : How much will you earn every month?

Now for the fun part—the amount of money you expect to make. How many customers do you plan on having every month for the first 12 months? You should have your pricing from the business model step. Take the number of customers times the price to come up with an estimated income every month.

Depending on your type of business, you may expect to grow your customer base every month. You may expect to only have a few customers in your first month—by 12 months, dozens of new customers. However, you don’t have to grow. Some companies may be content with a few consistent customers every month.

8. Funding Required

Question: How much money do you need to both start and operate your business?

Funding required is the total amount of money you need to start and operate your business for at least six months. You typically should have more funding than just the amount to start.

What if the company doesn’t get the sales you initially predicted? Or a natural disaster hits such as a hurricane or pandemic? Does your business have enough funds saved up to get through a difficult time?

Now that you have the amount of funding required to start and operate for at least six months, you can go out and raise that money through various sources, such as:

• Personal funds
• Family and friends
• Crowdfunding
• Business credit cards
• Personal loan

The One-Page Business Plan Alternative

If you’d like to create a more in-depth business plan after reading through this guide, remember, there are different types of business plans . For example, if you’re seeking funding from a bank or investor, you will need to create a traditional business plan . This type of plan requires more thorough market research and financial forecasting.

Bottom Line

Now that you have your one-page business plan created don’t put it in a drawer never to be looked at again! As you move forward with your business, revisit your plan often.

It’s a best practice to keep track of your income and expenses to see if your predictions played out correctly. Did you outperform your goals? What’s working well or not so well? Use your one-page business plan to reflect on your business’s current state and update it if necessary.

About the Author

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Blake Stockton

Blake Stockton is a staff writer at Fit Small Business focusing on how to start brick-and-mortar and online businesses. He is a frequent guest lecturer at several undergraduate business and MBA classes at University of North Florida . Prior to joining Fit Small Business, Blake consulted with over 700 small biz owners and assisted with starting and growing their businesses.

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Key Sections Included in our Example Business Plans:

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Company : Describes the ownership and history of your business.

Products and Services : Reviews what you sell and what you’re offering your customers.

Market Analysis : Describes your customers and the size of your target market.

Strategy and Implementation : Provides the details of how you plan on building the business.

Management Team : An overview of the people behind the business and why they’re the right team to make the business a success.

Financial Plan : A complete set of forecasts including a Profit and Loss Statement, Cash Flow Statement, and Balance Sheet.

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Writing detailed and long business plans example can be a daunting prospect and may lead to much stress and time consumption: this is why the one page business plan is the perfect way to get you started right up on formulating your end goals and business strategies while giving you the benefits of business plan . But to make your job even easier and the business planning process even more streamlined, one page business plan templates and samples can give you pre-existing models in which you simply need to fill in the details.

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1-Page Business Plan For Consultants (Template Included)

In 2018, Laura Posey received the worst news you could imagine.

Her partner was diagnosed with cancer.

She could no longer run her company, Simple Success Plans , because her new full-time position was taking care of her partner.

But Laura had something that many consultants don’t — a clear, strategic plan.

Before taking time off to take care of her partner, she gave that plan to her team, and told them to “go make it happen.”

They did just that.

This plan allowed Laura to step out of the business for an entire year.

Everything still got done.

And with her 1-page business plan, she got to do a far more important job.

If you’re feeling “all over the place” in your consulting business and lack a clear plan on how to get to where you want, you need to write that plan.

But not just any plan.

You need a plan that fits on 1-page, forcing you to prioritize what’s truly important to your business and your life.

By the end of this post, you’ll have a 1-page business plan for your consulting business which you will use to achieve your revenue goals — and build the consulting business that supports your desired lifestyle.

Declare Your 5 Core Values

First things first — you must declare the core values of your business.

You’ll write 5 of them. One core value for each finger on one hand, making them easy to remember.

A core value is something that shapes the way you see and behave — similar to a mindset .

Core values often come from the heart. You don’t just think about them — you feel them at your core.

Core values are decision-making criteria. They are a primary filter that makes sure what you do is in alignment with the business that you want to build.

If a new opportunity comes your way, it must be congruent with your core values. If not, you will happily say no to it.

Examples of core values:

• “We will have each other’s back.” This core value is about teamwork. In Laura’s business, if someone needs help or support, they know they can trust in the team to provide that.
• “We will try and figure it out ourselves.” This core value is about delegation. Laura knows she doesn’t have all of the answers. So she trusts her team to solve problems autonomously, without micromanagement. This core value also ensures that they hire problem solvers who want to solve problems on their own.
• “We will support out-of-the-box thinking.” This core value is about creativity, taking chances, and trying new things. If you deeply value-creating new things, even if they might be inefficient, then this would be a good core value for your business.

With your 5 core values in place, you’ll get clear on your business vision .

Get Clear On Your Vision

Where do you want to take your business?

This is your vision .

Imagine how you want your business to look. Imagine how it helps support your desired lifestyle.

Dream big. This is where you picture yourself living the lifestyle that prompted you to start your consulting business in the first place. It’s your source of motivation — your desired future state.

Your vision should include a mix of your business and your personal life.

Here are some examples of vision:

• “I want to be the go-to expert in my industry who is so successful that key industry players come to me first when they are seeking advice.”
• “I want to change the way healthcare is run and convince insurance companies that they should cover preventative and alternative medicine practices.”
• “I want to buy a home for my parents and pay for live-in care so they can grow old comfortably in their own home.”

And one final example from Laura’s business — and a story about how she made it happen.

“I want to build a business where I can work from anywhere and don’t have to travel for work.”

Laura values location independence — the ability to work from anywhere.

Years ago, her business partner was making her miserable. She wanted out.

She called her landlord and asked him “what would it cost to get out of this lease?”

It wasn’t cheap.

To get out of the lease, she had to cut her expenses way, way down.

She wanted a business where she could work from anywhere — so she never felt “trapped” in a single location ever again.

So, she told her clients she was cutting down on travel. Much to her surprise, many of them were delighted.

It would save them a lot of money.

It took her a full year to transition…but she took action to make her vision a reality.

You must state your vision before you can make them real.

Once you’ve done that, you will get more tangible: starting with your long-term targets.

Aim At Your Long Term Targets

Your long-term targets are where you want to be in 3-5 years.

They are medium-resolution — specific enough to give you something to aim at, but vague enough to give you some wiggle room.

Ultimately, these targets are the building blocks of turning your vision into reality.

Examples of long-term targets (3-5 years):

• Hit a revenue of $2M+ (your number may be higher or lower)
• Invest in a second office
• Take 4 weeks of vacation

Once you’ve written down your long-term targets, you can set your short-term goals.

Set Your Short Term Goals

Your short-term goals are goals you want to hit within one year.

Unlike long-term targets, they are very detailed and specific.

When writing them, visualize what they look like once they’re complete.

Like your long-term targets, they should help you fulfill your vision.

Examples of short-term goals (1 year)

• Hire a full-time administrative assistant who handles all of my low-hour tasks
• Create a new productized service with a value of $2500
• Cut my hours to 35/week

After setting your short-term goals, you can narrow down to your daily tasks with a checklist.

Breaking It Down: The Daily Success Checklist

What are you doing today to hit your goals?

To create your vision?

To align with your core values?

The Daily Success Checklist keeps you accountable. It’s something you can follow every day to ensure you hit your goals and create your dream business.

Here’s what it looks like:

The Daily Success Checklist is broken down into these areas:

• Success Habits : The daily habits you must achieve to hit your goals. A good one here is making sure you reach out to a certain amount of ideal clients — what we call your “Magic Number.”
• Goals : You can insert your short-term goals here to keep them in focus.
• Key Three : Your three important areas of focus for today — where you want to improve.
• Other Tasks : Miscellaneous tasks that you must complete to finish the day.
• Reflection : After your day is done, answer these reflection questions. They’ll help you analyze what you did well and how you can improve — and be grateful for another day getting one step closer to your desired life and business.

Just like the strategic plan, this checklist also fits on one page. As you go through your day, check off the tasks you complete.

Do this every day, and you’ll be working towards making your vision a reality.

Action Step: Complete Your 1 Page Business Plan

Your action step for this article is to write your 1 page business plan .

Using the guidelines in this article, write down your…

• 5 core values
• Business vision
• Long-term targets
• Short-term goals

…and then print it out. Put it on your desk, where you can’t miss it.

Finally, download Laura’s Daily Success Checklist , and build a habit of using it every day.

You can find Laura’s strategic plan system here if you’d like to do this with her help.

Until you make your core values, vision, and goals explicit, you’ll never have 100% clarity on what you should be doing in your business — and why.

By getting focused, you’ll put yourself on the path to build the highly profitable business of your dreams.

• What are some examples of your core values?
• What is your vision for your dream business and lifestyle ?
• What are you doing daily to make it all a reality?

Leave a comment below — and join the discussion!

If you’d like to join a like-minded community of consultants who are all helping each other achieve the business of their dreams, check out our Clarity Coaching Program.

“Michael and Sam run a great program. It’s not cookie-cutter. They meet you where you are, listen well, and provide relevant solutions. They plug you into a community of peers, which is so important if you’re just starting out. You don’t have to figure it all out on your own! ”

(Read Mike’s full consulting case study )

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• Business Templates

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Before writing up a detailed Business Plans which may or may not be liked by your investors/friends/partners it’s sensible and ideal to make a one page business plan. Include all the particulars and validate your Business Case idea using our One Page Business Plan Template.

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Why Do You Need a Sample One-Page Business Plan Template?

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With a good business plan, you will be able to deal with your clients in a more professional manner. You will stay ahead of your competitors, and also develop new alliances with others. You may like  Professional Business Plans .

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A one-page business plan can actually come to your rescue when you are planning to start a new business, but you are not clear about your objectives, plans and strategies. By noting down your action plan in a one-page business plan template, you will be able to identify the aspects on which you need to work harder.

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During this process, you will clearly identify your plus and minus points. If you are able to fill in all the sections, you have a good plan and have maximum chances of winning.

If you are planning to start a new business or revise your existing business plan, then use one of these sample one-page business plan templates to get things in written.

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