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Social enterprise marketing: review of literature and future research
To the authors' knowledge, this is the first effort to identify and analyze extant literature in SEM. The resultant themes and research gaps highlight the current status of SEM literature. The paper can help SEs to understand and plan their marketing activities for better impact and profitability. Future research can draw on the findings of ...
Social enterprise marketing: review of literature and future research
Abstract. Purpose The purpose of this paper is to review existing literature on marketing in social enterprises (SEs). It identifies major trends and issues and highlights gaps in the existing ...
Social enterprise marketing: review of literature and future research
Purpose The purpose of this paper is to review existing literature on marketing in social enterprises (SEs). It identifies major trends and issues and highlights gaps in the existing knowledge base on social enterprise marketing (SEM). Design/methodology/approach Relevant articles on SEM were searched, following the PRISMA framework, in online ...
Social enterprise marketing: review of literature and future research
The review also highlights the fact that resource constraints, legacy mindset, and lack of marketing skills limit the impact of marketing practices in SEs. To address these issues, many social entrepreneurs survive through cost-effective marketing techniques.Originality/value To the authors' knowledge, this is the first effort to identify and ...
Social enterprise marketing: review of literature
Social enterprise marketing: review of literature and future research agenda. Alternate title: Social enterprise marketing Bandyopadhyay, Chinmoy; Ray, ... that marketing is about creating value for different stakeholders and society in a profitable way (Keefe, 2008). Thus, social enterprise marketing (SEM) refers to the various activities ...
Social enterprise marketing: review of literature and future research
review of literature and future research agenda Chinmoy Bandyopadhyay and Subhasis Ray Xavier Institute of Management, Xavier University, Bhubaneswar, India Abstract Purpose- The purpose ofthis paperis to reviewexistingliterature on marketingin socialenterprises (SEs). It identifies major trends and issues and highlights gaps in the existing ...
Social enterprise marketing: review of literature and future research
Social enterprise marketing: review of literature and future research agenda Buy Article: $42.86 + tax (Refund Policy) ... The purpose of this paper is to review existing literature on marketing in social enterprises (SEs). It identifies major trends and issues and highlights gaps in the existing knowledge base on social enterprise marketing (SEM).
Social enterprise marketing: review of literature and future research
<jats:sec> <jats:title content-type="abstract-subheading">Purpose The purpose of this paper is to review existing literature on marketing in social enterprises (SEs).
An Integrative Literature Review of Social Entrepreneurship Research
This cluster also includes various reviews on SE and a future research agenda ... Gonin M., Besharov M. L. (2013). Managing social-business tensions: A review and research agenda for social enterprise. ... Geuijen K., Meijer A. (2020). How and why do social and sustainable initiatives scale? A systematic review of the literature on social ...
Co-creation of Value and Social Marketing: Systematic Literature Review
The objective of this study was to develop a systematic literature review (SLR) on value co-creation and social marketing and propose an agenda for future research. We searched for articles related to the themes of value co-creation and social marketing in Scopus and Web of Science databases.
How do social enterprises manage business relationships? A review of
Social enterprise-business relationships are an emerging unique form of business relationships. Whilst scholars have recently shown a growing interest in investigating the practices that social enterprises adopt to manage their relationships with businesses, the present literature lacks a synthesis of major findings and a reflection on current developments.
Social entrepreneurship research: A review and future research agenda
Abstract. Social Entrepreneurship (SE) is a popular area of research and practice. An analysis of the existing literature reviews on SE reveals a dearth of studies classifying the existing SE literature into multiple research themes and further presenting popular and less popular research themes. With the aim of bridging this gap, this study ...
Social enterprise marketing: review of literature and future research
Purpose The purpose of this paper is to review existing literature on marketing in social enterprises (SEs). It identifies major trends and issues and highlights gaps in the existing knowledge base on social enterprise marketing (SEM). Design/methodology/approach Relevant articles on SEM were searched, following the PRISMA framework, in online databases using keywords and phrases like ...
Sustainability in Social Enterprise Research: A Systematic Literature
Based on this ground, this paper intended to critically review the extant literature on how the notion of "sustainability" has been researched in social enterprise research domain. In other words, this paper intended to explore to which degree the extant investigations have attempted to consciously use the term "sustainability" in ...
Social enterprise marketing: review of literature and future research
Social enterprise marketing: review of literature and future research agenda - Author: Chinmoy Bandyopadhyay, Subhasis Ray
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Bandyopadhyay, C., & Ray, S. (2019). Social enterprise marketing: review of literature and future research agenda. Marketing Intelligence & Planning, 38(1), 121-135 ...
Bibliometric analysis of social enterprise literature: Revisit to
Research investigating the chronicle of the SE research domain is currently required to manage and collate a dispersed body of knowledge. Table 1 lists existing systematic literature reviews (SLRs) that attempt to understand the avenues of scientific literature on SEs. In addition to sharing similar objectives, most existing studies agree that bibliometric analysis is an eminent SLR approach ...
Twenty years of social media marketing: A systematic review
With the increasing adoption of social media for marketing purposes by firms of various sizes, countries, and contexts (B2B or B2C; Iankova et al., 2019; Luo et al., 2021), the literature has begun to approach SMM as a complex phenomenon that encompasses different decisions about how to effectively integrate these platforms into the overall ...
An Integrative Literature Review of Social Entrepreneurship Research
Yuliani Suseno (PhD, The University of Queensland Australia) is a professor of management in the School of Management, RMIT, Australia. Her research interests are in the areas of social entrepreneurship, social capital, and innovation. She has published several book chapters and articles, including in the Asia Pacific Business Review, Asia Pacific Journal of Management, Australian Journal of ...
Exploring the dynamics of consumer engagement in social media ...
Influencer advertising has emerged as an integral part of social media marketing. Within this realm, consumer engagement is a critical indicator for gauging the impact of influencer advertisements ...
Enterprise social networks: A literature review and research agenda
First, the review scope is defined in accordance with the research questions (cf. [39], see Section 1).Afterwards, seminal works that deal with ESNs (e.g. [15], [16], [17]) were drawn on to define key terms and to extract key concepts that were later on used to define the search terms and the time period for the literature search. Based on these results and the knowledge about the variety of ...
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To the authors' knowledge, this is the first effort to identify and analyze extant literature in SEM. The resultant themes and research gaps highlight the current status of SEM literature. The paper can help SEs to understand and plan their marketing activities for better impact and profitability. Future research can draw on the findings of ...
Abstract. Purpose The purpose of this paper is to review existing literature on marketing in social enterprises (SEs). It identifies major trends and issues and highlights gaps in the existing ...
Purpose The purpose of this paper is to review existing literature on marketing in social enterprises (SEs). It identifies major trends and issues and highlights gaps in the existing knowledge base on social enterprise marketing (SEM). Design/methodology/approach Relevant articles on SEM were searched, following the PRISMA framework, in online ...
The review also highlights the fact that resource constraints, legacy mindset, and lack of marketing skills limit the impact of marketing practices in SEs. To address these issues, many social entrepreneurs survive through cost-effective marketing techniques.Originality/value To the authors' knowledge, this is the first effort to identify and ...
Social enterprise marketing: review of literature and future research agenda. Alternate title: Social enterprise marketing Bandyopadhyay, Chinmoy; Ray, ... that marketing is about creating value for different stakeholders and society in a profitable way (Keefe, 2008). Thus, social enterprise marketing (SEM) refers to the various activities ...
review of literature and future research agenda Chinmoy Bandyopadhyay and Subhasis Ray Xavier Institute of Management, Xavier University, Bhubaneswar, India Abstract Purpose- The purpose ofthis paperis to reviewexistingliterature on marketingin socialenterprises (SEs). It identifies major trends and issues and highlights gaps in the existing ...
Social enterprise marketing: review of literature and future research agenda Buy Article: $42.86 + tax (Refund Policy) ... The purpose of this paper is to review existing literature on marketing in social enterprises (SEs). It identifies major trends and issues and highlights gaps in the existing knowledge base on social enterprise marketing (SEM).
<jats:sec> <jats:title content-type="abstract-subheading">Purpose The purpose of this paper is to review existing literature on marketing in social enterprises (SEs).
This cluster also includes various reviews on SE and a future research agenda ... Gonin M., Besharov M. L. (2013). Managing social-business tensions: A review and research agenda for social enterprise. ... Geuijen K., Meijer A. (2020). How and why do social and sustainable initiatives scale? A systematic review of the literature on social ...
The objective of this study was to develop a systematic literature review (SLR) on value co-creation and social marketing and propose an agenda for future research. We searched for articles related to the themes of value co-creation and social marketing in Scopus and Web of Science databases.
Social enterprise-business relationships are an emerging unique form of business relationships. Whilst scholars have recently shown a growing interest in investigating the practices that social enterprises adopt to manage their relationships with businesses, the present literature lacks a synthesis of major findings and a reflection on current developments.
Abstract. Social Entrepreneurship (SE) is a popular area of research and practice. An analysis of the existing literature reviews on SE reveals a dearth of studies classifying the existing SE literature into multiple research themes and further presenting popular and less popular research themes. With the aim of bridging this gap, this study ...
Purpose The purpose of this paper is to review existing literature on marketing in social enterprises (SEs). It identifies major trends and issues and highlights gaps in the existing knowledge base on social enterprise marketing (SEM). Design/methodology/approach Relevant articles on SEM were searched, following the PRISMA framework, in online databases using keywords and phrases like ...
Based on this ground, this paper intended to critically review the extant literature on how the notion of "sustainability" has been researched in social enterprise research domain. In other words, this paper intended to explore to which degree the extant investigations have attempted to consciously use the term "sustainability" in ...
Social enterprise marketing: review of literature and future research agenda - Author: Chinmoy Bandyopadhyay, Subhasis Ray
Bandyopadhyay, C., & Ray, S. (2019). Social enterprise marketing: review of literature and future research agenda. Marketing Intelligence & Planning, 38(1), 121-135 ...
Research investigating the chronicle of the SE research domain is currently required to manage and collate a dispersed body of knowledge. Table 1 lists existing systematic literature reviews (SLRs) that attempt to understand the avenues of scientific literature on SEs. In addition to sharing similar objectives, most existing studies agree that bibliometric analysis is an eminent SLR approach ...
With the increasing adoption of social media for marketing purposes by firms of various sizes, countries, and contexts (B2B or B2C; Iankova et al., 2019; Luo et al., 2021), the literature has begun to approach SMM as a complex phenomenon that encompasses different decisions about how to effectively integrate these platforms into the overall ...
Yuliani Suseno (PhD, The University of Queensland Australia) is a professor of management in the School of Management, RMIT, Australia. Her research interests are in the areas of social entrepreneurship, social capital, and innovation. She has published several book chapters and articles, including in the Asia Pacific Business Review, Asia Pacific Journal of Management, Australian Journal of ...
Influencer advertising has emerged as an integral part of social media marketing. Within this realm, consumer engagement is a critical indicator for gauging the impact of influencer advertisements ...
First, the review scope is defined in accordance with the research questions (cf. [39], see Section 1).Afterwards, seminal works that deal with ESNs (e.g. [15], [16], [17]) were drawn on to define key terms and to extract key concepts that were later on used to define the search terms and the time period for the literature search. Based on these results and the knowledge about the variety of ...