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Blog Graphic Design 30+ Best Pitch Deck Examples, Tips & Templates

30+ Best Pitch Deck Examples, Tips & Templates

Written by: Ryan McCready Jul 04, 2023

A startup is, by definition, a fast-growing company. And to grow you need funding.

Enter the pitch deck.

In this post, we’ll look at the best startup pitch deck templates from heavy-hitters such as Guy Kawasaki, Airbnb, Uber and Facebook. We’ll also uncover the secrets of their successful startup pitch decks, and how you can leverage them to attract investor dollars, bring on new business partners and win new client contracts.

Haven’t created a winning pitch deck before? Then, use Venngage’s Presentation Maker to easily edit the templates — no technical expertise required.

 Table of contents (click to jump ahead):

• What is a pitch deck?

30 pitch deck examples for businesses

What makes a good pitch deck, what is the difference between a pitch deck vs business plan, pitch deck faq, create a pitch deck in 4 easy steps, what is a pitch deck .

A pitch deck is a presentation created to raise venture capital for your business. In order to gain buy-in and drum up financial support from potential investors, these presentations outline everything from why your business exists, to your business model, progress or milestones , your team, and a call-to-action.

The best startup pitch decks can help you:

• Prove the value of your business
• Simplify complex ideas so your audience can understand them (and get on board)
• Differentiate your business from competitors
• Tell the story behind your company to your target audience (and make that story exciting)

What is a pitch deck presentation?

A pitch deck presentation is a slideshow that introduces a business idea, product, or service to investors. Typically consisting of 10–20 slides, a pitch deck is used to persuade potential investors to provide funding for a business. It serves as a comprehensive overview of your company, outlining your business model, the problem you solve, the market opportunity you address, your key team members, and your financial projections.

1. Buffer pitch deck

Industry: Social Media Management

Business model: Subscription-based SaaS (Software as a Service)

Amount raised: $500k, according to Buffer’s co-founder Leo Widrich .

Location: San Francisco, California, USA

Website: Buffer.com

Key takeaway : The traction slide was key for Buffer: it showed they had a great product/market fit. If you have great traction, it’s much easier to raise funding.

What’s interesting about Buffer’s pitching process was the issue of competition, as that’s where many talks stalled. Investors became confused, since the social media landscape looked crowded and no one was sure how Buffer differed.

Eventually, they created this slide to clear the air:

To be frank, I’m still confused by this addition to the Buffer pitch deck, but perhaps their presentation would have cleared things up.

In any case, we’ve recreated Buffer’s pitch deck with its own traction, timeline and competitor slides, plus a clean new layout and some easy-to-customize icons:

Design tip : don’t forget to add a contact slide at the end of your pitch deck, like in the business pitch example below.

Because sometimes you’re going to pitch to a small room of investors. Other times, it will be to an auditorium full of random people in your industry. And I can guarantee that not everyone is going to know your brand off the top of their head.

You should make it extremely easy for people to find out more info or contact your team with any questions. I would recommend adding this to the last slide, as shown below.

Alternatively, you could add it to the slide that will be seen the longest in your pitch deck, like the title slide. This will help anyone interested write down your information as event organizers get things ready.

Related:  Creating a Pitch Deck? 5 Ways to Design a Winner

2. Airbnb pitch deck

Industry: Hospitality, Travel, and Technology

Business model: Online marketplace (peer-to-peer) for lodging and travel experiences

Amount raised: $20k at three months and $600k at eight months (seed), according to Vator .

Website: airbnb.com

Key takeaway: A large marketplace, impressive rate of traction and a market ready for a new competitor are the factors which made Airbnb stand out early on, says Fast Company. The organization’s slide deck clearly demonstrates these points.

Your pitch deck should explain the core information in your business plan in a simple and straightforward way. Few startups have done this as well as Airbnb.

We’ve re-designed Airbnb’s famous deck as two light and airy sample pitch deck templates. The focus here is on engaging visuals, with minimal text used.

Airbnb fundraising slide deck

This type of deck is also called a demo day presentation .  Since its going to be viewed from a distance by investors while you present, you don’t need lots of text to get your message across. The point is to complement your speech, not distract from it.

Another great thing about Airbnb’s fundraising slide deck format is that every slide has a maximum of three sections of information:

As one of the most popular presentation layouts , the rule of three design principle has been drilled into my head. And for good reason!

Here’s one of the slides that demonstrates why this pitch deck design tip works:

VIDEO TUTORIAL:  Learn how to customize this pitch deck template by watching this quick 8-minute video.

Minimalist Airbnb pitch deck template

This simple sample pitch deck template is clean and incredibly easy to customize, making it perfect for presentation newbies.

Don’t forget to insert your own tagline instead of the famous “Book rooms with locals, rather than hotels” slogan. Hint: your tagline should similarly convey what your business offers. Airbnb’s pitch deck offers up tantalizing benefits: cost savings, an insider’s perspective on a location and new possibilities.

Design tip : Click the text boxes in our online editor and add your own words to the pitch decks. Duplicate slides you like, or delete the ones you don’t.

Related:  How to Create an Effective Pitch Deck Design [+Examples]

3. Uber pitch deck

Industry: Transportation, Technology, and Logistics

Business model: On-demand transportation network and logistics platform

Amount raised: $1.57M in seed funding in 2010, reports Business Insider .

Website: uber.com

Key takeaway : Successful pitch decks clearly highlight the key pain point (the inefficiency of cabs) and a tantalizing solution (fast, convenient 1-click ordering).

Uber co-founder Garrett Camp shared the company’s very first pitch deck from 2008 via a  Medium post .

While there’s a surprising amount of text, it still manages to hit on every major part of their business plan succinctly — including key differentiators, use cases and best/worst-case scenarios.

Want something similar? We’ve updated the classic Uber pitch deck template with a sharp layout:

Uber investor deck

Many of the best pitch deck presentations out there are rather brief, only covering a few main points across a handful of slides. But sometimes your deck needs to provide more information.

There’s nothing wrong with having a longer investor pitch deck, as long as you switch up the slide layouts throughout — no one wants to see basically the same slide (just with different metrics or points) 25 times over.

This sample pitch deck template we created based on the infamous Uber deck has 20 or more slides and a diversity of layout options:

Design tip : Replace the photos with your own or browse our in-editor library with thousands of free professional stock images. To do so, double click any image to open our “replace” feature. Then, search for photos by keyword.

Blue Uber slide deck

In this navy version of the Uber pitch deck template, we’ve added bright colors and creative layouts.

Again, it’s easy to swap out the icons in our online editor. Choose from thousands of free icons in our in-editor library to make it your own.

Related : 9 Tips for Improving Your Presentation Skills For Your Next Meeting

4. Guy Kawasaki pitch deck

How much did they raise?  Guy Kawasaki’s Garage Capital raised more than $315 million dollars for its clients, according to one estimate .

Key takeaway : Avoid in-depth technical discussions in your pitch deck. Focus on the pain point you’re solving, how you’ll solve it, how you’ll make money and how you’ll reach custvomers.

Guy Kawasaki’s 10 slide outline is famous for its laser focus. He’s renowned for coining the 10/20/30 rule : 10 slides, 20 minutes and no fonts smaller than 30 point.

While you may be tempted to include as much of your business plan as possible in your pitch deck, his outline forces you to tease out your most important content and engage investors or clients within a short time span.

We’re recreated his famous outline in two winning templates you can adapt and make your own:

Gradient Guy Kawasaki pitch deck

This clean pitch deck template has all the sections you need and nothing you don’t.

Kawasaki’s format steers you towards what venture capitalists really care about : problem/solution, technology, competition, marketing plan, your team, financial projections and timeline.

Read our blog post on persuasive presentations for more design and speaking tips.

Design tip : Quickly add in charts and graphs with our in-editor chart maker. You can even import data from Excel or Google sheets.

Blue Guy Kawasaki pitch deck

This more conservative pitch deck template design keeps all the focus on the core information.

Remember: opt for a 30-point font or larger. This will force you to stick to your key points and explain them clearly. Anything smaller, and you’ll risk losing your audience — especially if they’re busy reading while tuning out what you’re actually saying.

5. Sequoia capital pitch deck

How much did they raise? Sequoia Capital is actually a Venture Capital firm. According to TechCrunch , they’ve raised almost $1B for later-stage U.S. investments.

Key takeaway : “If you can’t tell the story of the company in five minutes, then you’re either overthinking it or you haven’t simplified it down enough.” – Mike Vernal, Sequoia Capital

VC firm Sequoia Capital has its own  10-slide pitch deck format to rival Guy Kawasaki’s famous example that we’ll take a look at a little later on. Its highly-curated, clarified format shines a spotlight on innovative ideas.

As the video above suggests, effectively communicating your mission, not just listing features, is key. Below is our take on the Sequoia Capital pitch deck example; you’ll find it clean, clear and easy to create.

Design tip : Click the blue background and select a new color from our color wheel (or one of your own brand colors via My Brand Kit, available with Venngage for Business ) to create a pitch deck with your branding.

Related:  How to Make Successful Financial Pitch Decks For Startups

Blue and pink iconics pitch deck

Ready to try it for yourself? Add a pop of color to your version of the Sequoia pitch deck template with this pink and blue slide deck. The contrasting colors will make your information stand out.

6. Facebook pitch deck

How much did they raise? $500K in angel funding from venture capitalist Peter Thiel (first round).

Key takeaway : If you don’t have revenue traction yet, lean heavily on other metrics , like customer base, user engagement and growth.  Use a timeline to tell a story about your company.

The best pitch decks tell the real story about your company or brand. You should not only want to sell the audience on your product but also on the hard work you’ve done building it from the ground up.

Design tip: Try data visualizations to relay a company or product timeline . Since people are familiar with the format and know how to read them quickly, you can convey the information impactfully and save room while you’re at it.

Here, Facebook’s classic pitch deck shows the incredible schools that’ve already signed on and describe when future launches will happen.

The sample pitch deck template featured below shows another example of a company or product timeline . This would have been a great fit in the Facebook pitch deck, don’t you think?

Plus you can summarize a ton of information about your brand on a single slide. Check out how well the timeline fits into this pitch deck template below:

If the designer wouldn’t have used a timeline, the same information could have been spread over five or six extra slides! Luckily, Venngage’s timeline maker can help you visualize progress across a period of time without any design experience required.

7. TikTok Pitch Deck

How much did they raise? $150.4M in funding in 2014 (back when TikTok was called Musical.ly), says Crunchbase .

Key takeaway : Use icons as visual anchors for written information.

(The full slide deck is available to Digiday subscribers , though you can view some of the key slides in this Medium post . Keep in mind: this TikTok pitch deck was created for potential advertisers, not investors. No other TikTok pitch decks are publicly available.)

What TikTok does really well in the above example is use icons as visual anchors for their stats. (I could write a whole article about using icons in your presentations correctly. There are so many ways you can use them to upgrade your slides.)

If you’re not sure what I’m talking about, just look at the slide deck template below.

Each of the main points has an icon that gives instant visual context about what the stat is about to the audience. These icons draw the eye immediately to these important facts and figures as well.

Design tip: Remember to use icons that have a similar style and color palette. Otherwise, you run the risk of them becoming a distraction.

8. Y Combinator pitch deck

How much did they raise? This startup accelerator has invested in over 3,500 startups to date, according to the company website . They state their combined valuation nears $1 trillion.

Key takeaway : Create clear, concise pitch deck slides that tell a story investors can understand in seconds.

The classic Y Combinator pitch deck is incredibly simple, and for good reason. Seed stage companies can’t provide much detail, so they should focus on telling a story about their company.

That means your slides should tell a story investors can immediately understand in a glance.

Note that one of Y Combinator’s key components is the problem (above) and solution (below) slides.

Explaining how your startup is going to solve a pain point is a vital part of any slide deck. According to Y Combinator , startups should use the problem slide to show the problem your business solves, and how this problem currently affects businesses and/or people. Additionally, if you’re starting a new startup, forming an LLC could be a great choice to launch your business in the right direction, especially if you are focused on asset protection .

Without that information, investors are going to be left with more questions than answers.

The solution slide should show the real-world benefits of your product/service. I recommend using data visualization to show traction, like the chart above, with a couple of notes for context.

To ensure your problem and solutions slides are easily understood, use a similar layout for both, as shown below.

This will help the audience quickly recall the main problem you want to solve, and connect it to your solution (even if the slides are separated by a few other points or ideas).

9. Front pitch deck

How much did they raise ? $10M in Series A funding

Key takeaway : Use a simple flowchart to visualize a problem your product/service solves.

Not everyone is going to be able to explain their problem and solution as succinctly as the previous examples. Some will need to take a unique approach to get their point across.

That’s why I want to highlight how Front masterfully communicated the problem to be solved. They likely realized it would be a lot easier (and cleaner) to create a flow chart that visualizes the problem instead of text. (Did I mention you can make your own flowcharts with Venngage?)

Also, I really like how they distilled each down to a single phrase. That approach, combined with the visuals, will help it stick in investors’ minds as one of the best pitch decks.

Here’s another example pitch deck that uses a chart to convey their problem/solution:

It splits the competition slide right down the middle to illustrate the differences. It also shows exactly how the processes differ between the two entities using mini flowcharts.

Helping the audience make the right conclusions about your company should be an important part of your pitch deck strategy. Without saying a word, the visual choices you make can greatly impact your message.

10. Crema pitch deck

How much did they raise? $175K in seed funding .

Key takeaway : Choose background images carefully — making sure they have a similar color palette.

The best pitch decks keep things consistent, mainly because there are so many moving parts in any presentation. You want each of your slides to feel like they’re connected by a singular feeling or theme. An out-of-place presentation background image can throw that off.

Keeping things consistent when you use a solid background color or pattern isn’t hard. But things can get tricky if you want to use different photos for your backgrounds.

However, if you pick presentation background images that have a similar color palette, you’ll be fine. Check out the images Crema used in their startup pitch deck below:

If you’re struggling to find exactly the same colored photos, you can use a color filter to make things more uniform.

11. WeWork pitch deck

How much did they raise? $6.9M in seed funding in 2011, says Crunchbase .

Key takeaway : Put your metrics on display.

The behemoths at WeWork still have one of the best software pitch decks, despite recent troubles (layoffs, and a valuation that dropped from $47 billion to $2.9 billion).

In fact, this investor pitch deck actually helped them raise money at a $5 billion valuation.

My favorite thing from this is how their key metrics are on the second slide. They waste no time getting down to business!

A lot of the time brands hide these metrics at the end of their presentation, but WeWork made sure to put it front and center in their slide deck.

This approach puts the audience in a positive state of mind, helping them be more receptive to the pitch.

12. Crew (Dribble) pitch deck

How much did they raise? $2M in seed funding

Key takeaway : Start your presentation with a simple statement to set the tone.

Sometimes you have to set the mood of the room before you jump into your slide deck. A simple way to do this is by adding a powerful statement or famous quote at the beginning of your slides.

This may sound cliche, but the creatives over at Crew (now Dribbble ) used this approach well in their pitch presentation.

By claiming that every business is an online business, they instantly change the way that people think about the business sector.

Additionally, the designers used this straightforward statement to set up the rest of the presentation. In the next few slides, the potential market is explained. Without the statement, I don’t think these numbers would be as impactful.

Let’s take a look at the graphs and charts the Dribble team used in their slide deck. In the below business pitch example, you can see that the line charts use the same color palette, size, and typography.

One of my favorite tips from my presentation ideas roundup article states you should never make the audience do the math.

You can also use this mantra when you’re adding data visualizations to your slides. Make each slide extra easy to consume, as well as, easy to compare to other visualizations.

Below the pie charts use the exact same color palette, size, and typography as well:

If the designers would have used a different example, the audience would be distracted trying to decipher the information.

But consistent design across multiple visualizations will ensure your audience can make comparisons that lead to the right conclusions.

Pro Tip: You can use a comparison infographic to summarize key points you’re comparing.

13. Aspire Food Group pitch deck

How much did they raise? $1M from the Hult Prize in 2013 to scale their project.

Key takeaway : Simple graphics clearly illustrate the problem (food security), the size of the market and Aspire’s unique farming project (spoiler alert: it’s insects).

Nonprofits pitching donors or social enterprises pitching for funding have a slightly different challenge than other organizations. They need to present a unique solution and  make an emotional connection to their audience.

Aspire’s simple pitch deck graphics allow investors to grasp their unique business idea at a glance. Plus, by introducing the audience to one of their customers and describing how insect farming has impacted her food budget, the concept is made relatable to many.

Another simple design hack is to choose a unique background for your nonprofit or social enterprise pick deck. Take this sample pitch deck template:

There are millions of stock photos out there for you to pick from, so finding one that will work shouldn’t be too hard.

However, when you’re picking your presentation background images , it’s important to make sure it matches your message or brand.

In the above example, the pitch deck’s slightly crumpled paper background fits an eco-friendly startup well.   Especially because eco-friendly living and minimalism share similar tenants.

Another great example is this sponsorship pitch deck above. It elevates the message by opting for a simplistic background choice.

With a beautiful yet minimalistic slide deck like this, who wouldn’t want to donate?

Most of the time your pitch deck background images are supposed to be used in a supporting role. However, you can also design your presentation around the background images to create some of the best pitch decks out there.

As you can see in this pitch deck template, we added written content to the white space in each of the stock photos:

Plus no one can really copy your pitch deck layout, so you will instantly stand out from other companies.

Be sure to pick photos that share the same color palette and theme. Otherwise, the benefits of using these presentation backgrounds will be lost.

14. Mattermark pitch deck

How much did they raise? A total of $17.2M so far, says Crunchbase .

Key takeaway : Use screenshots in your pitch deck to show the problem you’re solving.

Highlighting digital problems is tough when you have limited space and time…like when you’re pitching your new digital product to a room full of investors.

That’s why some of the best pitch decks include screenshots of the problem being solved.

As you can see above, the people from Mattermark used screenshots to show how unorganized SAAS reporting was. At that time it was spread over a ton of different sites, with different reporting standards and values.

It would be difficult to sell an investor on their product just by talking about the market. Mainly because not a lot of people have experience in that specific niche.

But with a handful of screenshots, they were able to highlight the product potential almost instantly.

In terms of design, the team at Mattermark stuck to the rule of three (see slide below). This rule will help you keep your team from overwhelming the audience with a flood of stats or figures.

They also decided to make these figures easier to consume by highlighting them in different colors

Compared to a boring list of figures, it’s a lot easier to remember three distinct colored numbers. Plus because the background colors darken as they go, it naturally guides the reader’s eyes down the slide.

15. Dwolla pitch deck

How much did they raise? $12M in funding as of 2018.

Key takeaway : Give the reason your company was founded in one quick sentence.

In many of our own presentations, we talk about how Venngage started from humble beginnings before undergoing tremendous growth in just a few years.

That’s because people love origin stories — they help your audience connect with your brand and appreciate all the work put into it.

Take a look at the pitch deck slide from Dwolla above. In a single sentence, they outline their reason for doing business, and what they hope to solve.

Just be sure to talk about your company founding in the first few slides of your pitch. Otherwise, it won’t have the same impact.

On another note, as a design company, we always love to see people create great visualizations in their pitch decks — particularly when these visuals communicate key information well….like when it comes to your ideal users!

I have seen a lot of brands just talk about their users, but I recommend creating visual user personas instead. Our persona guides can help you with this!

As you can see above, Dwolla visualized their user personas for each use case.

These visual user personas allow audiences to put a “real” face to your user base. And if you have many ideal users (like Dwolla), it helps keep each group organized.

16. Kickfolio (App.io) pitch deck 

How much did they raise? $1M in seed funding.

Key takeaway : Go for huge graphs! The bigger, the better.

Be proud of your brand’s growth and metrics in your slide deck.

You worked hard to grow a company from nothing, and that’s a big achievement! So why would you want to make that growth hard to see?

However, I’ve seen a lot of people inadvertently hide their key metrics by using small graphs or charts.

The only solution to this problem is…get bigger with your graphs! And I mean huge, like the ones App.io deployed in the pitch deck above. Their graph is so large and imposing, every audience member could see it clearly.

Venngage’s  graph maker can help you do this for your own pitch decks too.

17. Yalochat pitch deck

How much did they raise? $15M in Series B funding, says TechCrunch.

Key takeaway : Use icons as illustrations to add instant context.

Icons have been making a comeback in the design world over the past few years. According to recent reports on graphic design trends , they’ll continue to be popular.

This presentation from Yalochat is one of the best examples of how to use illustrated icons correctly.

Each icon perfectly illustrates the point being made on each slide, giving instant context. They will definitely catch the eyes of any audience member.

Just remember to follow their lead and  use consistently designed icons !

18. Brex pitch deck

How much did they raise? $1.5 billion to date.

Key takeaway : Include a single slide about your team and highlight what makes them truly exceptional.

Another important part of your story is the people who helped you build your company. These people are the lifeblood of your brand, and what helps it stand out from the competitors.

Corporate card startup Brex does this well by using team member photos, and including their titles and company affiliations to build credibility. You can download the Brex slides for free, thanks to Business Insider .

Let’s tale a look at a sample pitch deck that employs a similar philosophy.

I’m guessing you already planned on adding something similar to your pitch deck. Again, I would recommend using only a single team slide like they did.

You can use a team photo if you want to talk about the whole team, or add an organizational chart instead. Alternatively, like Brex, you can highlight the most important individuals, like this business pitch example:

Whatever you choose to do, don’t forget to talk about your team on a team slide, and highlight the people who make your company truly great.

Read More:  12+ Organizational Chart Examples and Templates

19. Purple Go pitch deck

How much did they raise? Undisclosed.

Key takeaway : Use a contrasting hue to draw your audience’s attention to key information.

Color isn’t just about making your designs look good — it can also draw your audience’s attention to important information.

For example, take a look at this simple pitch deck from Purple Go . They contrast deep purple with white to help certain sentences pop.

This is a simple way to make your slides have a lot of impact; pick colors that contrast boldly with each other.

20. Mint pitch deck

How much did they raise? $31M to date, according to Mint.

Key takeaway : Add visual cues, such as illustrations and icons, to help explain your brand to investors.

I’m guessing your pitch deck is already going to touch on how you stand out from the competition. But just listing a few things that set you apart may not be enough on your slide deck!

You may need to add some visual cues to help the audience out.

We decided to redesign Mint’s original deck for a contemporary take on this.

In this minimalist pitch deck template, our designers used visuals to make the main company stand out even more. And best of all, it doesn’t distract from the minimalist theme.

This simple addition to your slides will help your information jump off the page, providing a rewarding visual break from related companies.

21. Park Evergreen (Plot) pitch deck

How much did they raise? $400k in seed funding.

Key takeaway : Give each metric its own slide.

Generally, slide decks are full of important metrics that you’re supposed to remember. But not all of those numbers are presented in a way that would make them easy to.

Some are hidden in long paragraphs, while others are smashed together with less important findings.

That’s why I’m a huge fan of how Park Evergreen (now called Plot ) included important numbers in this slide deck. As you can see below, each metric is given its own slide:

With this approach, the audience members place their full attention on that number. And they’ll be able to recall the information a lot quicker.

It may look overly simple to some, but the best pitch decks use this tactic a lot.

22. Hampton Creek (Eat Just) pitch deck

How much did they raise? $1.5M in Series A.

Key takeaway : Create a minimalist title slide to build anticipation for your presentation.

You probably know that presentations don’t always run as smoothly as planned. With long breaks and technical problems, the time between presentations can end up running rather long.

Translation: you might spend more time looking at the title slide than the actual presentation itself.

So if you really want to build some anticipation for your pitch, create a minimalist (some might even say, mysterious) title slide. As you can see, the team at Eat Just (once known as Hampton Creek) did just that.

The lack of information makes spectators want to learn more about your brand, effortlessly engaging them.

The only negative is that no one is going to know the name of your company — yet.

23. Sickweather pitch deck

How much did they raise? $2.6M to date, according to Crunchbase.

Key takeaway : Pull out the main metrics from your graphs and charts to make your slide a snap to understand.

Remember when I said: “Don’t make your audience do the math”?

Yeah. That’s because people hate doing math — so you never want to make investors try to calculate your data themselves. Especially when dealing with millions of dollars, tiny percent changes or other complicated numbers.

Out of all the tips in this article, this one might be the most important. Mainly because forgetting this idea all but guarantees your failure.

That’s why I recommend you “do the math” on every slide where you include a graph or chart — like how Sickweather did above.

By pulling out the main growth metrics from the graph, they made this slide a lot more consumable, and showed the audience exactly what they should pay attention to.

24. Dutchie pitch deck

How much did they raise? $35M in 2020, according to TechCrunch .

Key takeaway : Set the tone by putting your most impressive stat(s) in the introduction.

Dutchie, an all-in-one technology platform for eCommerce, POS and payments, wastes no time coming out the gates with one impressive insight: “10% of all legal cannabis in the world” is purchased through their product.

Now I don’t know about you, but that’s pretty tantalizing.

So it makes perfect sense they would pull it out from their market share figures and feature it in their introduction. By doing so, investors get an idea how successful and established Dutchie is right off the bat.

25. Studysmarter pitch deck

How much did they raise?  $15M according to TechCrunch .

Key takeaway : Illustrate your vision over several slides.

Rather than dedicate one slide to their vision for the company, digital learning company Studysmarter continuously brings up how their product will be understood in the future — as “the world’s central hub” for “lifelong” learning, becoming the “largest learning platform in Europe” by 2021.

While this visionary sentiment is not new to the pitch deck industry, it makes sense Studysmarter would want to focus much of their presentation slide deck on this idea: the idea of an unlimited target market and use cases.

Design wise, their illustrations are consistent, using visuals to illustrate their message and various target demographics.

These graphics build off the sleek, modern interface Studysmarter’s brand image invokes. It also illustrates what they want investors to envision for the future of the brand.

26. Clearbanc (Clearco) Pitch Deck

How much did they raise? $70M in series A funding, according to TechCrunch.

Key takeaway : Use flow charts to communicate complicated processes.

As a company that offers startups “growth capital for the new economy” through non-dilutive revenue-share agreements, Clearco (previously known as Clearbanc) wins big by communicating how the process works in less than a slide’s time.

That’s right: the company uses a flowchart .

For complicated business processes that would normally take several slides of text to communicate, a flowchart is a smart way to visualize a process while saving space and keeping your audience engaged.

Particularly for a company like Clearco, this is key for getting investors up to speed. Then you can move on to the other facts and figures they’ll surely want to hear.

27. Foursquare Pitch Deck

Key takeaway : Show how the end-product looks in your presentation.

Okay look, I get it. This slide deck from 2009 is certainly behind on times when it comes to design tips in this current day and age…

BUT take it back to more than a decade ago, and you’ll see why Foursquare’s pitch deck won big with investors.

As one of the first businesses to employ gamification, the company lets this selling proposition shine by using an iPhone graphic to show how the app’s points and badges look to the end-user. These visuals communicate the appeal by showcasing exactly how consumers will interact with, and understand, the product.

In essence, it takes the guesswork out of their pitch.

So while the text-heavy aspect of this sample pitch deck isn’t exactly ideal, their use of visuals can teach us a lesson.

28. TalentBase pitch deck

How much did they raise?   $330K to date.

Key takeaway : Let the numbers do the talking.

Rather than take up a ton of slide space in this pitch deck example, TalentBase, an affordable payroll solution , focused their real estate on the real deal-closers: the numbers.

While this won’t work for every business, as you may need to add more slides to truly explain the environment your organization exists in and your processes, TalentBase uses their positioning to drive forward a captivating narrative.

And this narrative utilizes only numbers to connect the dots in the mind of potential investors about the value TalentBase offers, in terms of market capture.

29. Peloton pitch deck

Key takeaway : Discuss both the tangible and intangible benefits your product offers.

In 2018, back before the real pandemic hey-day of this tech unicorn, Peloton dazzled in a funding round and managed to capture in $550M funding.

Part of this can be attributed to Peloton’s emphasis on the benefits it brings customers.

Across multiple slides, the exercise equipment and media company highlights how customers’ lives are improved in various emotional and functional ways. Since this connection lays the groundwork for long-term B2C relationships, investors can immediately identify the value encompassed by this modern fitness tool.

Looking to try something similar? Check out the below Peloton sample pitch deck, reimagined by our Venngage design team.

30. Ledgy pitch deck

How much did they raise? $ 10M in September 2021.

Key takeaway : Cut down on space with text and graphics that follow a clear logical narrative.

In just seven slides, the equity management and investor relations platform, Ledgy, was able to convince their audience that their product was worth investing in.

By putting their mission first, and following it up with engaging visuals, the company tells a story despite using minimal text.

Yoko Spirig, CEO and co-founder of Ledgy, echoed this sentiment in an interview : “Starting with the ‘why’ lets you build the business case for the product, and create a logical narrative that investors can follow.”

That’s why, design-wise, this is one of the cleanest pitch deck examples in the bunch. It’s one of the shortest too.

I also appreciate how their brand colors are used in conjunction with white to keep everything consistent (something that Venngage’s automated branding feature My Brand Kit can help you out with).

To summarize, some of my favorite pitch deck design tips include:

• Adding icon headers to your most important insights
• Use similar charts and graphs for easy comparisons across slides
• For longer pitch decks, switch up the slide layouts
• Pick a consistent theme for your presentation background images
• Don’t just list your ideal users, create visual personas
• Use a timeline to show how your company has grown
• Always do the math for your audience

Now let’s take a look at what’s the difference between a pitch deck and a business plan.

A pitch deck and a business plan serve different purposes in the world of entrepreneurship, each playing a crucial role in showcasing and strategizing a business venture. The main distinction lies in their format, level of detail and intended audience.

Pitch decks typically consists of a series of carefully crafted slides, highlighting key aspects of the business such as the value proposition, target market, revenue model, competitive advantage and team expertise.

The goal is to pique interest, generate excitement and secure further engagement or funding opportunities. A pitch deck emphasizes storytelling, persuasive visuals, and concise messaging to create an impactful impression.

On the other hand, a business plan is a comprehensive and detailed document that provides an in-depth roadmap for the entire business venture. It outlines the company’s mission, vision, goals, market analysis, marketing strategies, operational details, financial projections and risk assessment.

A business plan serves as a strategic blueprint, guiding the entrepreneur and internal stakeholders in executing the business idea effectively. It tends to be more exhaustive, often spanning several pages or even chapters, and is typically presented in a written format.

What should a pitch deck contain?

A well-crafted pitch deck should contain key information that effectively communicates your business concept, value proposition, and growth potential. While the specific content may vary depending on your industry and target audience, here are the essential elements that a pitch deck should typically include:

• Problem statement
• Market opportunity
• Business model
• Competitive analysis
• Marketing and sales strategy
• Team members
• Financial projections
• Milestones and timeline
• Investment opportunity

Not a graphic designer? No sweat — creating your own pitch deck is a breeze using Venngage’s Presentation Maker . (We’ll go over the basics here; for a more in-depth look, check out this article .)

Step 1: Sign up on Venngage for free using your email, Gmail or Facebook account. If you already have an account, log in to access the platform.

Step 2: Browse through our selection of professionally designed pitch deck templates and select one that suits your needs and preferences.

Step 3: Once you’ve selected a template, start customizing it to match your branding and content. Venngage’s drag-and-drop editor allows you to easily modify every aspect of the template, including colors, fonts, images and layout. Replace the placeholder text with your own content, such as your company information, product or service details, market analysis and financial projections.

Note: there are hundreds of templates available that you can design and share for free. If you want to access certain designs, take advantage of in-editor features like My Brand Kit/Team collaboration .

Step 4: Once you’re satisfied with your design, you can download it in various formats such as PDF or PNG. Alternatively, you can use also Venngage’s sharing options to present your pitch deck directly from the platform or share it with others via a generated link.

To leave a lasting impression on your audience, consider transforming your slides into an interactive presentation. Here are 15  interactive presentation ideas  to enhance interactivity and engagement.

Now that you know how to create the best pitch decks to communicate your ideas, present your startup or raise venture capital, take action and start designing your own pitch deck today!

And if you want to learn more, there are a ton of other presentation design resources you can take a look at next:

• 20+ Business Pitch Deck Templates and Design Best Practices
• 120+ Best Presentation Ideas, Design Tips & Examples
• 15 Presentation Design Statistics to Know For 2019
• 7 Tips for Designing a Persuasive Presentation [Presentation Design Guide + Templates]
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• Development

How to Pitch a Video Concept that Wins Over Clients

V ideo concepts are only as good as how you pitch them. Your video agency may have the next ‘Got Milk’ campaign on your hands, but if you go into the meeting rambling and unprepared, it won’t matter.

In this article, we’ll cover how to ace your video concept pitch meeting by covering what should go into your pitch deck.

• Read your creative brief twice
• Pair strategy with creative
• Sum up your pitch deck in two sentences
• Craft a mood board
• Break your video concept into references
• Show a storyboard
• Revise, revise, revise your pitch deck
• Practice holding your ground
• Know the numbers

Pitch a Video Concept That Wins over Clients

1. read your creative brief twice.

The Best Creative Brief Template For Video Agencies [Free Download] - Cover

Before you grab some Red Bull, Doritos, and break out into creative frenzy, take a look at your creative brief again.

From scheduling to target demos, your creative brief should guide you as you start your brainstorming sessions. You should always place your client needs above your own stylistic ideas and your creative brief should always guide your actions.

After all, the creative brief is what gets you a pitch meeting in the first place. While your video concept will be far more fleshed out and go into the ‘fun stuff,’ you have to make sure you live up to the promises of your creative brief.

TRY THIS FREE CREATIVE BRIEF TEMPLATE

Your creative brief is what gets you clients. Containing all the essential information about your video agency’s approach, it’s invaluable. We’ve optimized our creative brief template for video concepts and video agencies.

PITCH A VIDEO CONCEPT THAT WINS OVER CLIENTS

2. pair strategy with creative.

It’s easy to get lost in a really slick video concept. When considering your camera angles , opening shots, and soundtrack , you can lose track of why you created it in the first place.

Knowing how to pitch a concept is being able to pair a concrete benefit to each stylistic decision you make.

As you brainstorm video concepts for your pitch deck, work from strategy backwards. Back up each creative decision, whether it’s the look of a character, some dialogue , the final tagline, with a marketing strategy.

But that doesn’t mean you should only create from data. As cool and fun ideas pop up, you should find ways to make them powerful assets to your client in your pitch deck...what is a pitch deck?

WHAT IS A PITCH DECK?

Your pitch deck is the presentation you give to your potential client to sell your video concept. It's the visuals you'll pair with your well-constructed comments.

While it's tempting to just turn your creative brief for video into a slideshow , a successful agency pitch presentation should have its own life. When brainstorming how to pitch an idea, write a script first and then make the visuals to back it up.

3. Sum up your pitch deck in two sentences

While your video concept will mostly likely only last 30 seconds long (and it probably should be ), you should always be able to reduce your video concept into a two sentence story.

With every video concept you develop, you should be able to list:

• The hero(es): the focus of your content. They fit within the demographic of the client.
• The villain(s): the obstacle of your heroes. It’s likely the problem your client’s product solves (if you’re making a product commercial)
• The how: how your video portrays the conflict. Does your hero win? Does the villain win? How do they do it?

Your concept video two sentence pitch should address all of these concerns. If your video has a tagline, it should be able to serves a title for these items.

VIDEO CONCEPT EXAMPLE

Let’s say I wanted to prepare a video concept for a tanning bed company. For the sake of hypothetical, let’s say I wanted to include a series of shots of sad pale people with a final call to action: get tan today. I could easily sum this up as: Being pale sucks. The only answer is to get tan.

In those sentences, I address the hero (pale people), the villain (depression), and the how of how they relate: you can be happy with a tan.

While you can use a video concept template to harness your ideas, mastering your pitch is knowing to how to write a video concept logline.

4. Craft a mood board

Top 14 Mood Board Apps of 2017 for Video Production [with FREE Template]

A picture may be worth a thousand words, but when discussing how to pitch an idea, the less words the better.

When you prep your video concept, the more pictures you have the better. When you go to meet with clients, carefully prepare a moodboard .

A mood board is nothing more than a collection of inspiration pictures. They can speak to the color palette, the project’s feeling, or what a character will look like.

By using a moodboard app, you can save yourself the hassle and create stunning inspiration boards that will wow your clients.

Related Posts

• READ: The top 14 mood board apps for video production companies →

5. Break your video concept into references

Knowing how to pitch a concept is a matter of getting clients to see your vision to way you see it.

But because your video concept will be brand spanking new, you need reference videos to describe the tone, look, and feel of your work.

If I said that I wanted to make a funny sci fi movie , you don’t really have a clear view of what I’m thinking. If I said I wanted to make a cross between Star Trek and The Office, a clearer picture begins to paint itself.

When making a production pitch, have references available for all aspects of your video concept.  If someone asks how your video concept looks, be able to show two clips that capture that.

6. Show a storyboard

Top 11 Storyboard Software of 2017 (with free Storyboard Templates) - StudioBinder View - Browser

Sometimes people will read the first few pages of your preliminary script in a pitch meeting. While the strength of your words has weight, pairing with some storyboards takes it to the next level.

Not unlike animatic, a storyboard paired with a reading of your script paints the clearest picture for your clients. With lots of storyboard software out there, there’s really no excuse not to have one.

While you can storyboard any part of your video concept, start with the first couple frames to leave your clients wanting more.

HOW TO MAKE A STORYBOARD SLIDESHOW

While your storyboard slideshow fits nicely in an advertising pitch deck, creating one is often a scramble to gather your frames and then scan them into a computer. In StudioBinder, you can easily import your boards. It’ll automatically generate a slideshow, as well as, a link you can send to your clients for the pitch meeting.

7. Revise, revise, revise your pitch deck

While you assemble the inspiration you’ll need to wow your clients , practice your video concept pitch for your team and anyone who will listen.

There’s nothing worse than someone who reads directly off of the slides. Because a pitch is all about getting someone else to see the concept the way you do, revision is the bedrock of a successful sell.

Run your video concept pitch for your teammates once a week, taking careful notes. But don’t lose track of them.

By using a workflow platform , you can not only upload your pitch deck, you can also make comments and assign tasks. And the beauty of it all, is that you’ll never lose anything.

8. Practice holding your ground

After you’ve prepared your video concept, you may think you’re ready to burst into the conference room and show the boss people what you’re made of.

But the client may not love your production pitch. It happens .

In this case you have to be prepared to defend all of your project. Backtracking makes your video concept look not well thought out. By strongly and firmly understanding each artistic choice in your pitch deck (see point 2), you look stronger and more polished.

Of course, you’ll have to let your client make some alterations, but these should only be minor tweaks.

9. Know the numbers

How many characters does your video concept need? How many days will it take to shoot ?

While this should always be outlined on your creative brief , in the meeting, you should know your figures and especially budget off of the top of your head.

It never hurts to create a script breakdown report, so you know exactly all the particulars.

• How to Create a Script Breakdown →
• How to Budget a Script Breakdown →
• A Guide to Film Tax Credits →

Learning how to pitch video concepts takes hours of preparation. You can't just go into the meeting with a half-filled out video treatment template and spitball.

To define spitballing in this situation, it means you look flustered. By vetting and laying out your creative corporate video ideas ahead of time, you'll set yourself up for victory.

How do you prep your own video concept proposals? Drop us a note in the comments.

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18 Winning Game Pitch Deck Examples to Follow (+Templates)

Learn how to make a game pitch deck that impresses publishers. Get real-world video game pitch deck examples, tips, and killer templates.

8 minute read

helped business professionals at:

Short answer

What is a game pitch deck?

A game pitch deck is a strategic presentation designed to sell a video game concept to potential studio publishers or investors. It combines engaging visuals with insightful data, highlighting the game's creative concept, gameplay mechanics, market viability, and monetization strategy.

Only a handful of games get funded. Will yours be one of them?

If you don't already know this, here's the unforgiving truth - breaking into the game development world is tough.

For every 1000 games out there, only a handful make enough money to cover their cost, and only 1 or 2 go on to become big hits with sequels.

This reality makes game studios and publishers extremely cautious. They prefer investing in sequels of games that already did well, rather than taking a chance on something new.

This makes the task of raising money for your game development unenviably hard.

But I am not here to tell you to give up . I’m here to guide you through making a game pitch deck that has a fighting chance.

By the end you'll know what you need to do, but also get ready-to-use templates that will make publishers sit up and take notice.

Let's get started!

"Of the tens of thousands of very good games published, less than 1000 typically make enough money to pay for their own development. Of those, only a few dozen can sustain sequels to create a franchise."

—Randy Angle, Creative Director at Hoppsbusch

What does a successful game pitch deck look like?

A successful game pitch deck goes beyond static slides; it's an interactive experience.

Imagine a deck where each click reveals a new aspect of your game's world, engaging the audience more deeply.

Interactive decks allow you to showcase gameplay videos, clickable demos, and even mini-games, making your presentation not just informative but memorable.

This dynamic approach helps your game stand out, as it not only tells but shows the potential of your idea. It's about creating a journey for the viewer, one where they can almost feel the game come to life.

Here's an example of a successful game pitch deck:

What to include in a game pitch deck?

Creating a game pitch deck is like weaving a compelling tale where each slide draws your audience deeper into the world you've created.

It's not just about showcasing your game; it's about making your audience believe in it as much as you do. Here's how to structure your game pitch deck to tell that story effectively.

15 key slides of a game pitch deck:

Title slide: Grab attention with your game's name, logo, and an eye-catching image.

Introduction slide: Introduce yourself and your team, emphasizing your passion and experience in gaming.

Game concept: Describe your game's concept in an engaging way. What makes it unique?

Gameplay mechanics: Explain how your game is played. Include key mechanics and user experience.

Story and characters: If your game is story-driven, bring its narrative and characters to life here.

Art and design: Showcase the visual style and design elements of your game.

Target audience: Define who your game is for and why they'll love it.

Market analysis: Present your research on market trends and your game's place within it.

Marketing and sales strategy: Outline your approach to getting your game into players' hands.

Development timeline: Offer a clear timeline for your game's development process.

Budget and financials: Be transparent about your financial needs and projections.

Competitive analysis: Compare your game to others, highlighting your competitive edge.

Technical details: If relevant, include technical aspects like platforms and system requirements.

Demo or prototype: If available, showcase a demo or prototype of your game.

Next steps slide: Conclude with what you need (funding, partnerships) and your immediate next actions.

Game pitch deck examples that captivate publishers

A game pitch deck is more than a collection of slides. It's a storytelling tool that can make or break your game's future.

They weave together the essence of the game, the passion of the creators, and the potential for success in a way that resonates with publishers and investors.

Let's look at some examples of game pitch decks that have achieved this.

Note: If you're fundraising for gaming software then you may want to look into our startup pitch deck examples .

Baldur’s Gate 3 game pitch deck (2023)

The Baldur's Gate 3 pitch deck (reimagined by Storydoc's design team) skillfully introduces the eagerly awaited RPG by Larian Studios.

It blends imaginative storytelling with insightful details, capturing the essence of an epic adventure set in the rich universe of the Forgotten Realms.

What makes this game pitch deck great:

Engaging overview: The deck offers an enticing look into the game's immersive narrative and deep character arcs.

Rich character interactions: It showcases a variety of characters with meaningful, player-driven relationships.

Solid market research and budgeting: It includes detailed market analysis and a well-planned budget for a polished gaming experience.

Stellar Drift game pitch deck (interactive template)

This indie game pitch deck example usable as template for "Stellar Drift: Galactic Outlaws" is an imagined deck by Storydoc's design team. It presents a space western RPG that promises an immersive gaming experience.

It is a masterclass in engaging potential investors and partners and puts to use Storydoc's extensive know-how in creating pitch decks.

The deck is structured to take the viewer on a journey through the game's universe, from its concept to the technical details, market research, and monetization strategies.

Engaging narrative: The deck opens with a captivating introduction, setting the stage for the game's space western theme.

Comprehensive game overview: It dives deep into the game's storyline, mechanics, and unique features, painting a vivid picture of the gameplay experience.

Detailed market analysis: It includes thorough market research, highlighting the demand for narrative-driven RPGs and the game's potential in the market.

VelocityX modern gaming pitch deck (interactive template)

This pitch deck example usable as template is an imagined publisher deck by Storydoc's design team that thrillingly immerses viewers in the high-speed world of street racing.

This deck effectively captures the experience of the mobile racing game, from its adrenaline-fueled gameplay to its vibrant visuals, making a strong case for its market potential and player appeal.

Dynamic game overview: It vividly describes the game's setting and mechanics, inviting the audience into the world of NexaCity and its illicit street races.

Target audience analysis: The deck smartly breaks down the game's appeal by gender, age, and interests, showing a deep understanding of its market.

In-depth market research: It provides a thorough analysis of the racing game genre, identifying key trends and how VelocityX fits into this landscape.

Dark mode gaming pitch deck (interactive template)

This pitch deck example usable as template uses dark mode design to offer a unique twist on the traditional presentation style.

By embracing a dark-themed aesthetic, it aligns perfectly with the game's adrenaline-fueled, nocturnal street racing vibe.

This version of the deck not only maintains the compelling content of the original but enhances it through a visual style that resonates with the game's essence.

Modern and sleek design: The dark theme gives the deck a modern, sleek look that appeals to contemporary gaming aesthetics.

Highlighting key elements: Strategic use of color highlights critical elements of the pitch, such as key features and unique selling points.

Consistent branding: The dark mode reinforces the game's brand identity, making the pitch deck an extension of the game's overall experience.

Indie gaming pitch deck (interactive template)

This gaming pitch deck example usable as template is made for independent game developers to showcase their game concept, design, and potential to publishers or investors.

It adopts a traditional and brighter visual approach. This version is tailored to suit environments and preferences where a classic, more conventional aesthetic enhances the presentation's effectiveness and clarity.

Clear development timeline: It outlines a well-defined development timeline with a dedicated timeline slide for milestones.

Segmented content in tabs: The deck features information organized in tabs, enhancing user navigation and topic focus.

Expandable section for game overview: It features an expandable 'Read more' section, allowing a deeper exploration of game details.

Goal Quest video game pitch deck (interactive template)

The GoalQuest: Infinite Glory pitch deck (usable as template) is a standout example of how to effectively present a video game concept.

This imagined deck by Storydoc's design team skillfully combines visual appeal with detailed content to capture the essence of an immersive football gaming experience.

Clear and concise content layout: Information is presented in a well-organized manner, making it easy for viewers to understand the game's concept and features.

Effective use of multimedia: Incorporation of videos and animations brings the game's features to life, providing a realistic glimpse into the gameplay.

Strategic monetization plan: It outlines a thoughtful monetization strategy, balancing player experience with revenue generation.

Gaming pitch deck for investors (template)

This gaming pitch deck you can use as a template is strategically crafted to appeal to potential investors, focusing on the game's financial potential, market positioning, and development roadmap.

Detailed financial projections: The deck provides comprehensive financial overviews, crucial for investor decision-making.

Market analysis and positioning: It includes an in-depth analysis of the racing game market, highlighting the game's competitive edge.

Team expertise and experience: The deck emphasizes the qualifications and track record of the development team, building investor confidence in their ability to deliver.

Button City 2020 game pitch deck (static PDF)

Button City is a narrative adventure game developed by Subliminal Gaming, featuring a community of low-poly animals named after herbs and spices.

The game was released on various platforms including PS5, Xbox Series X|S, Nintendo Switch, and Steam.

This pitch deck was used by the indie studio, in collaboration with WINGS Interactive, to secure additional funding in 2020 after the game had already secured pre-production funding in 2018.

Analysis of trends and projections: The deck includes an analysis of current market trends and future projections relevant to the game's success.

Perfect fit for publisher: It contains slides explaining why Button City is an ideal match for the publisher's portfolio.

Clear budget breakdown: It presents a detailed breakdown of the budget, outlining how funds will be allocated.

HyperDot game pitch deck (static PDF)

HyperDot's pitch deck is an exemplary showcase of a minimalist, action-packed game, strategically designed to highlight the game’s unique features and accessibility.

Team and development insights: The deck provides an overview of the development team, showcasing the skills and expertise behind the game. This inclusion helps to build trust and credibility with potential investors or partners.

Design aesthetics: It employs a minimalist design that mirrors the game’s own style, effectively conveying its sleek and modern feel.

Inclusivity and accessibility: There's a strong emphasis on the game's accessibility features, showcasing the developers' commitment to reaching a diverse audience.

Wayward Strand game pitch deck (static PDF)

The Wayward Strand pitch deck beautifully introduces a narrative-driven game with a unique setting. It's tailored to convey the depth of the story and the innovative gameplay mechanics.

Intriguing setting presentation: The deck successfully captures the curiosity of its audience with its unique airborne hospital setting.

Storytelling focus: It highlights the game's strong narrative element, showcasing the emotional depth and character development.

Engagement strategy: The presentation is structured to showcase how player choices affect the storyline, emphasizing the interactive aspect of the game.

Bioshock game pitch deck (static PDF)

The BioShock pitch deck played a pivotal role in securing a publishing deal for the game in 2002. BioShock, developed by Irrational Games and later published by 2K Games, is a first-person shooter set in the dystopian underwater city of Rapture.

The game's concept, developed by Ken Levine, draws inspiration from various twentieth-century dystopian and utopian thinkers.

Engaging storytelling: The deck effectively conveys the intriguing story of Bioshock, set in the dystopian underwater city of Rapture.

Creative vision: It highlights Ken Levine's creative direction, showcasing the game's unique blend of ideas from thinkers like Ayn Rand, George Orwell, and Aldous Huxley.

Comprehensive game overview: It provides an in-depth look at the game's unique setting, themes, and gameplay mechanics.

Backbone game pitch deck (static PDF)

The Backbone pitch deck, used by game studio Egg Nut in 2019, was instrumental in securing a publishing deal with Raw Fury for their noir role-playing indie video game, "Backbone."

Set in a dystopian Vancouver inhabited by animals, the game allows players to explore a deeply personal story through the eyes of raccoon private eye Howard Lotor.

Clear marketing strategy: The deck outlines a detailed marketing plan supported by market research and data.

Development timeline: It presents a clear timeline for the game's development process.

Team slide: It highlights the expertise and background of the development team.

Diablo game pitch deck (static PDF)

The Diablo pitch deck, created in 1994 by Blizzard North (formerly Condor), was a key element in securing the publishing deal for the first installment of the Diablo video game series.

This comprehensive proposal played a crucial role in the development and release of the game, which became a landmark in the action role-playing game genre.

Comprehensive gameplay explanation: The deck outlines the gameplay mechanics, offering insights into the action role-playing elements that define Diablo.

Marketing strategy slide: It includes a dedicated slide for the marketing strategy, detailing how the game will be promoted and positioned in the market.

Detailed development schedule: The deck presents a thorough development timeline, showing the planned stages of game creation and milestones.

One Lonely Outpost game pitch deck (static PDF)

The "One Lonely Outpost" pitch deck was used by Aurorian Studios to secure an equity investment and a publishing deal for their unique farming simulation game set on a barren alien planet.

The game offers players a choice between traditional farming and futuristic approaches like robo-cows and gene-spliced crops.

Detailed development schedule: It includes a strict three-month development cycle with a one-week margin of error, showcasing the team's commitment to timely delivery.

Concept art and screenshots: The deck features concept art and screenshots to give investors a visual understanding of the game's aesthetic and gameplay.

Technical details: The deck provides insights into the technical aspects of the game, including its development tools and platform compatibility.

Bear & Breakfast game pitch deck (static PDF)

The "Bear & Breakfast" pitch deck was instrumental in securing a publishing deal for the game developed by Bucharest-based studio Gummy Cat.

Released in 2022, "Bear & Breakfast" is a management sim video game where players control Hank, a bear who operates a bed and breakfast, aiming to maximize guest satisfaction.

Game concept explanation: The deck includes screenshots that effectively explain the game's unique concept and mechanics.

Game-style roadmap: It features a creative roadmap with a "you are here" marker, providing a clear visual representation of the game's development progress and future plans.

Clear budget breakdown: The deck presents a detailed breakdown of the budget, outlining how funds are allocated and used.

The Flame in the Flood game pitch deck (static PDF)

The Flame in the Flood's pitch deck expertly introduces a survival adventure game with a unique artistic and thematic approach. It's designed to effectively communicate the game's core mechanics and immersive world.

Distinctive theme: The deck captures the essence of the game's post-apocalyptic setting, drawing in the audience with its unique and compelling theme.

Survival mechanics highlight: It emphasizes the survival aspects of the game, detailing the challenging and strategic gameplay that appeals to fans of the genre.

Artistic presentation: The deck showcases the game's distinctive art style, which is both visually appealing and thematically appropriate, enhancing the overall narrative.

Turbo Boom game pitch deck (static PDF)

Turbo Boom's pitch deck effectively introduces a high-speed racing game with detailed insights into its development, budget, and marketing strategies.

Detailed budget breakdown: The deck provides a comprehensive overview of the game's budget, offering transparency and insight into production costs.

Marketing strategies: It outlines specific marketing strategies and plans for audience engagement, demonstrating a well-thought-out approach to market penetration.

In-game screenshots: It includes captivating screenshots from the game, providing a visual taste of the racing experience and the game's graphics quality.

Beacon Pines game pitch deck (static PDF)

Beacon Pines' pitch deck presents an enchanting adventure game with a focus on storytelling and art style. The deck is designed to capture the game’s whimsical essence and narrative depth.

Captivating story: The deck emphasizes a rich, branching narrative that reacts to player choices.

Charming artwork: It showcases the game's beautiful and unique art style.

Platforms and team information: It includes details about the platforms on which the game will be available, broadening its potential reach. It also provides insights into the talented team behind the game, highlighting their skills and experience in the industry.

How to create a winning game pitch deck?

A well-crafted pitch deck highlights your game's strengths and demonstrates your understanding of the market and your ability to deliver a successful product.

Here’s how to do it.

11 steps to create a successful game pitch deck:

1) Clearly define what sets you apart

Before you start, deeply understand your game's unique aspects. Identify the genre, core mechanics, and what sets your game apart. Is it an innovative gameplay feature, a captivating story, or groundbreaking visuals?

2) Decide on a target audience

Defining your audience for a game pitch deck involves identifying the specific group of gamers most likely to be interested in your game, based on factors like age, gaming preferences, and platform choice.

Understanding your audience ensures your game meets their expectations and needs, making it more appealing to investors or publishers and increasing your likelihood of success.

3) Get your game mechanics straight

To get gamersand publishers excited you’ll have to show some skin. Or in this case, your game mechanics. what rules and systems will guide player interactions and game progression?

Nailing these down is crucial for investors and players because they shape the player's experience and determine their long-term engagement.

Knowing your game mechanics shows that you’ve put yourself in your proverbial audience’s gaming chair and that you know how you're going to keep them sitting in it (playing your game) for a long time to come.

As Oscar Clark, the CEO of Fundamentally Games, advises,

“If you are pitching to us we need to know that you understand what keeps a player playing your game; and how the mechanics (what players do), Context loop (Purpose and progression) and Metagame (social/lifestyle) deliver ‘predictable surprise’ each and every day/week/month.”

—Oscar Clark, CEO of Fundamentally Games

Also, knowing your game inside out and who will play it is crucial. Create player personas to tailor your pitch to their preferences, showing how your game meets their interests.

4) Showcase your game effectively

Use visuals like screenshots, concept art, and gameplay videos to bring your game to life in your pitch. These elements are crucial for capturing the interest of your audience.

Showcase the core gameplay mechanics and how players will interact with your game. If possible, include a short gameplay video or demo to strengthen your presentation.

5) Conduct thorough market research

In-depth market research is non-negotiable. Understand the current trends, identify where your game fits, and analyze your competitors. This step is about demonstrating not just your game's potential but also your understanding of the market.

6) Present clear financial projections

Transparency in financial projections is key. Clearly outline your budget, funding needs, and how the investment will be utilized.

This level of detail shows that you're not just a visionary but also a pragmatic planner who understands the business side of game development.

For more information, check out our guide on how to create a financial slide for your pitch deck .

7) Make sure your team looks as good as your game

Your team is the backbone of your project. Highlight their skills, experience, and past successes. Show why your team is the right group of people to bring this game to life.

As James Brooksby, CEO of Absolutely Games, suggests,

"Build trust and confidence in your team’s ability and show why you’re the team to put this game together."

— James Brooksby, CEO of Absolutely Games

Here's a guide on how to create the perfect team slide for your pitch deck.

8) Outline your marketing plans

Describe your strategy for promoting your game. Include plans for building player engagement, community, and how you'll reach your target audience.

A well-defined marketing plan demonstrates your commitment to not just creating a game but also ensuring its success in the market.

9) Clearly state your needs

Be specific about what you need from your audience. Whether it's funding, marketing support, or distribution channels, make your requirements clear.

This clarity shows that you have a well-thought-out plan for your game's journey from development to market.

10) Customize your deck for each publisher

Each publisher or investor is different. Tailor your pitch to align with their interests, portfolio, and business strategy. This customization shows that you've done your homework and are serious about forming a partnership.

11) End with a clear next step

Conclude your pitch with a clear call to action. What are the next steps you propose?

Whether it's a follow-up meeting, a prototype demonstration, or a discussion about funding, ending with a clear next step keeps the momentum going and shows your eagerness to move forward.

Here's an example of a game pitch deck with a clear next step:

Mistakes to avoid when creating a game pitch deck

Navigating the path from a game idea to a funded project is filled with potential missteps. Thankfully, we’ve got some tips from an industry veteran, Brian Upton, to guide you.

His journey began at RedStorm Entertainment, contributing to classics like Rainbow Six and Ghost Recon, and continued for 14 years as a senior game designer at Sony Santa Monica.

With a career spanning two decades, he’s been on the receiving end of numerous game pitches, which makes him the perfect mentor to navigate the do's and don'ts of game pitch decks.

7 key mistakes to avoid:

Overloading with backstory: Avoid starting your pitch with an extensive backstory of the game world. Remember, the pitch is about selling the concept, not delving deep into lore.

Lacking a clear vision: Don’t ask the listener what they want to see; instead, present a clear, confident vision of the game you are passionate about creating.

Neglecting player experience description: Ensure you clearly articulate what the player will actually do in the game. Describe the gameplay experience in detail.

Ineffective prototypes: Your prototype should highlight unique aspects of your game, not just basic functionalities. Make sure it showcases the game’s hook and demonstrates your ability to overcome challenges.

Poor quality artwork: Quality over quantity. One or two outstanding art pieces are better than multiple mediocre ones. Also, distinguish clearly between placeholder and final art.

Undefined scope and resources: Know your game's scope and have a clear idea of the budget, timeline, and team size needed. An undefined scope can make your project seem unfeasible.

Unrealistic business plans: Base your business plan on realistic projections, not outlier successes. Aim for a balanced approach that aligns with your game's scope and market potential.

If you’d like to learn more, you can check out the full video of Brian’s speech below:

How to design a game pitch deck?

Your deck's design can significantly influence how your game is perceived and can be the difference between capturing attention or being overlooked. Here are some pitch deck design ideas to help you create a presentation as captivating as your game.

8 game pitch deck design tips:

1) Embrace scrollytelling

Scrollytelling, or narrative scrolling, is a dynamic way to present your game's story. As viewers scroll through your deck, each slide can reveal a new chapter of your game's journey.

This method keeps the audience engaged and makes your presentation more memorable. Think of it as guiding your audience through an interactive journey, much like a level in a game.

Here's an example of scrollytelling in action:

2) Incorporate interactivity and multimedia

A pitch deck should be more than static slides. Incorporate interactive elements like clickable demos, embedded gameplay videos, or even mini-games.

This interactivity not only showcases your game's features but also keeps the audience engaged. Multimedia elements like sound clips, animations, and videos can bring your game's world to life right within the deck.

3) Use data visualization

Data visualization is a powerful tool to present market research, player demographics, and financial projections.

Complex data can be transformed into easy-to-understand graphs, charts, and infographics. This not only makes your deck more visually appealing but also ensures that your data is easily digestible and memorable.

Here's a great example of data visualization:

4) Personalize your deck

Personalization can make a significant impact. Interactive pitch deck software allows you to connect to your CRM and use dynamic variables to personalize the deck with the viewer's name or company name.

This tailored approach shows attention to detail and can create a more meaningful connection with your audience.

If you want to find the best tool for your needs, I prepared a handy list of the best pitch deck software currently available.

5) Use cohesive branding

Tailor your pitch deck to reflect your game's style and personality. Use colors, fonts, and imagery that align with your game's aesthetic.

This type of personalization creates a cohesive visual experience and helps your audience immerse themselves in your game's world from the first slide.

6) Ensure mobile-responsive design

In today's world, it's crucial to ensure your pitch deck is mobile-responsive.

Your audience might view your deck on various devices, so it should look great and function well on everything from a smartphone to a large monitor. A mobile-responsive design ensures accessibility and convenience for your viewers.

Here's an example of a mobile-responsive deck:

7) Highlight key information

Design your pitch deck to focus the viewer's attention on the most important information.

Techniques like graying out content help guide the reader's focus to the most critical elements at a time, ensuring that key points are effectively communicated without overwhelming the audience.

8) Segment content in tabs

Organize your content in tabs to cater to different aspects of your game and audience. This approach allows viewers to easily navigate through your deck and focus on the sections most relevant to them.

Segmenting content in tabs also helps in structuring your presentation logically, making it more user-friendly and effective.

Here's an example of a deck with segmented content:

Game pitch deck templates

Starting your game pitch deck can be challenging, especially when you're trying to encapsulate the spirit of your game into a presentation.

Interactive game pitch deck templates are here to ease this process. They offer a structured approach, filled with interactive and multimedia elements, crucial for showcasing your game dynamically.

These templates not only save you valuable time but also ensure your pitch deck reflects a professional and engaging narrative.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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10 Free Pitch Deck Templates to Create Compelling Pitches

Praburam Srinivasan

Growth Marketing Manager

May 24, 2024

A compelling pitch deck helps a business generate leads, close client deals, and secure funding from investors. A poor one has the opposite effect.

But how do you find the perfect pitch deck that fits your needs every time? Enter pitch deck templates!

Using ready-to-use and customizable pitch deck templates makes the process quicker and easier. The good news is that many such free templates are readily available online.

In this article, we’ve curated a list of the 10 best pitch deck templates for various platforms. Let’s get into it! 

What are Pitch Deck Templates?

What makes a good pitch deck template, 1. clickup elevator pitch template, 2. clickup sales pitch template, 3. clickup presentation template, 4. clickup annual one pager template, 5. powerpoint sales pitch deck template, 6. powerpoint tech pitch deck template, 7. powerpoint retail pitch deck template, 8. google slides tech startup pitch deck template by slidesgo, 9. google slides real life startup pitch deck template by slidesgo, 10. google slides simple pitch deck template by slidesgo, win it with the right pitch deck template.

Pitch Deck Templates are ready-to-use customizable decks or presentations businesses use to create sales pitches for clients or funding pitches for investors. 

You can create pitch deck templates using various presentation tools , such as Microsoft PowerPoint and Google Slides. These typically include design layouts for creating slides on various topics covered in sales or investor pitches.

Pitch deck templates can be short or in-depth, depending on specific business requirements. 

In some cases, you may need short elevator pitch templates to introduce your business or product to a prospective client or investor in an unplanned meeting. In the case of planned business meetings, you will require templates for detailed client presentations .

Pitch deck templates should include some essential elements of a sales pitch regardless of the length and format. Users may use some or all of these, but they should be present.

Here are some key points that should be there in a great pitch deck template:

• Product overview : What is your core product or business idea, and who is your target market
• Product benefits : Your product’s key features, benefits, and unique value proposition that give prospective clients a reason to buy
• Customer pain points : A clear list of customer problems that the product helps solve
• Company overview : A brief overview of the company and what it offers
• Business model : An explanation of the company’s business model; this is especially useful for a startup pitch deck template
• Company market share : Numbers on the company’s current and targeted market share, preferably in comparison with its key competitors
• Competitor benchmarking : A few slides comparing the company with its competitors in terms of features, value proposition, price, and more
• Growth strategy and financial plan : The company’s strategic and financial growth plan and financial projections

Other than pitch deck templates, you can also use AI tools to create sales pitch presentations .

ClickUp Mind Maps are also helpful when visualizing your growth plan for potential investors. Add, remove, or reorganize nodes, make connections, and outline workflows to demonstrate your sales processes. 

Pro tip: Leverage ClickUp for Startups to create various types of client and investor pitches. From brainstorming ideas for sales pitches to creating detailed sales workflows, it helps with all aspects of your startup business, making it one of the best tools for startups .

10 Pitch Deck Templates to Use in 2024

Whether you’re going for a seed round or a series funding round, a good slide deck can persuade potential investors. We’ll cover different types of client and investor pitch deck templates so you can choose what works best for you. Even if you’re looking to create your own pitch deck, you can take inspiration from these tried and tested pitch deck examples to grab your audience’s attention.

An elevator pitch is a short and intriguing description of an idea, brand, or product. The goal is to make a pitch that you can deliver to someone you meet during an elevator ride and intrigue them enough to discuss it at length later.

The ClickUp Elevator Pitch Template makes it easy to create a pitch by brainstorming ideas with your team. It uses a simple table format to seek ideas from various team members. You then discuss the ideas and create a pitch that delivers a high impact in two minutes or less.

The template is fully customizable, allowing you to tailor it to your needs. If you’re looking for one-pager templates , then this is your best option.

Key features

• Brainstorm ideas with your team and write down the most important points of your sales pitch
• Create a short sales pitch that you can deliver to any business leads, prospective clients, or potential business partners you meet on the go
• Customize the template and tailor it to your business

Use case : To create a short sales pitch that you can deliver to people you meet on the go in two minutes or less (an elevator ride, for example).

Pro tip: Elevator pitches require more than a compelling argument in favor of your company. It’s not just about the pitch but how you deliver it. If you feel your presentation skills are a little rusty, here are some books you can read to get back in the game.

The ClickUp Sales Pitch Template is perfect for sales professionals who need a quick and effective way to create personalized sales pitches for client meetings.

It uses a simple hook, content, and call-to-action structure to create compelling sales pitches that win clients over. Listing the parts of a great sales pitch makes the pitch-writing process easier. 

Still, if you need help creating a pitch, you can leverage generative AI with ClickUp Brain . It will auto-generate a perfect sales pitch based on your specific prompts.

The ClickUp Sales Pitch Template also helps you to turn various steps involved in the sales process into actionable tasks. You can assign these tasks to specific team members, set deadlines, and track the progress of every lead.

• Brainstorm with your team and work collaboratively on this ClickUp Docs template
• Write convincing sales pitches with a clear hook to grab prospective clients’ attention

Use case : To create compelling sales pitches with a clear hook and call-to-action.

The ClickUp Presentation Template is perfect for creating stunning presentations for client meetings. As every salesperson knows, presentations can either win deals or lose valuable leads.

Using this template, you can easily create detailed sales pitch slides to convey your product’s value to potential customers. It allows plenty of room for you to highlight the market opportunity and your growth potential clearly. You can even use it to discuss your go-to-market strategy and financial projections.

It offers customizable designs for various elements that should be included in client presentations, such as an intro page, an agenda for the meeting, and the main content pages for the product or topic of discussion.

• Use color-coding for different types of slides to create well-structured presentations
• Work the Presentation Whiteboard View to plan out and organize your presentation
• Create a completely customized presentation using the various design options

Use case : This is useful for preparing detailed client pitches in slides. It provides detailed instructions for creating a client pitch, making it accessible even to beginners.

Your company strategy and values are critical components that should be included in the sales pitches as they help prospective clients understand what your business stands for. 

The ClickUp Annual One Pager Template is useful when communicating your company’s values, strategy, and annual priorities. Any updates to a business’s core strategy and direction should be documented and accessible; this template can help with that.

When making a sales pitch, sales professionals should be aware of the overall business goals and priorities. This template will help you communicate your strategy and provide this information to your sales team.

It also has the option to list the company’s core values and refine them as needed.

• Hold annual meetings and use this template to discuss the company’s short-term and long-term strategy
• List your company’s values, vision, and mission to provide sales teams with clarity on what you stand for
• Outline your company’s yearly goals and priorities

Use case : This template is perfect for communicating a company’s overall strategy, annual goals, and directives. 

This PowerPoint Sales Pitch Deck Template has 13 slides to create a detailed sales pitch for clients. It covers the company overview, product overview, product benefits, and the company’s growth strategy, among other things.

The design is simple yet elegant. Moreover, it can be customized to suit your brand’s requirements. For example, you can use your brand colors and add your branding without hassle.

• Customize the deck using thousands of photos, graphics, and fonts from Microsoft’s library
• Show potential customers your product’s value by creating in-depth slides on the problems that it solves

Use case : To create a PPT-based sales pitch, with a minimal design, for client meetings where you need a detailed presentation to close sales deals.

This PowerPoint Tech Pitch Deck Template by Microsoft is designed specifically for tech companies. It uses the problem and solution format to show potential investors which challenges a product solves and why they should invest in it.

Using this, you can clearly highlight your tech product’s innovative features and key benefits.

The second part of the template focuses on providing information about the company, including its business model, competitors, and market benchmarking data.

The best part is that it gives you a format to present a clear growth strategy and two-year action plan for the company, which is great for convincing investors of its potential.

• Leverage the high-quality tech-related visuals and theme, and simply add content to create detailed sales pitches
• Use it to show your company’s detailed financial and growth plan

Use case : Great for creating PowerPoint sales pitch presentations for technology companies to get funding from investors.

The third PowerPoint pitch deck template on our list is tailored to suit the needs of retail companies. The PowerPoint Retail Pitch Deck Template is very similar in structure to the tech-industry template listed above but uses colors, visuals, and messaging that cater to retail companies.

It starts by describing an industry problem and then highlights your product as an ideal solution. It then has slides for product features and benefits before moving into the company overview section.

The last section covers details about the company, market overview, the company’s market positioning, growth strategy, and future plan.

Overall, it’s a detailed pitch deck template that provides all the information an investor would need.

• Create stunning presentations with PowerPoint’s vast visual library
• Use the theme and visuals as-is if your company is into apparel retail or customize with branded visuals

Use case : To create comprehensive PowerPoint investor pitch presentations for retail companies to secure business funding.

The Google Slides Tech Startup Pitch Deck Template by SlidesGo is designed with tech startups in mind. Its colors, visual elements, and overall design reflect that it’s a deck for a technology company.

It’s different from most other pitch deck templates on this list in that it is design-focused and not content-focused. You’ll get multiple design options for creating a type of slide but no reference for content.

It covers all the essential slides you’d want in a pitch deck, such as product overview, market overview, and competitor information, and provides 2-3 slide design options for each.

Some other useful slides include—company SWOT analysis, case studies, customer reviews, and awards won by the company or product. This is one of the great startup pitch deck examples to have in hand no matter what stage of the journey you’re at.

• Select among blue, green, pink, purple, and orange color schemes
• Choose from multiple design options for each type of slide
• Leverage its 500+ icons, Flaticons, and other visual resources for customizing the deck
• Cover all essential elements of a great sales pitch by choosing from its 25 slide options
• Cite quotes from industry experts or customer reviews to show what people say about your company or products using its ‘quotes’ slides

Use case : Great for sales teams of tech startups to explain their innovative product ideas or concepts to potential buyers. It can also be customized to be an investor pitch.

The Real Life Startup Pitch Deck Template is perfect for those who have some design knowledge and love creating customized pitch decks. 

At the end of the deck, You’ll find a complete list of fonts, colors, and visual elements used in the slides and more options. You can use these resources to customize the deck or use it as-is.

It has all the essential slides about a company and its product, as well as the problems it solves. It also covers market analysis and competitor information. Overall, this pitch deck example leaves plenty of room for experimentation.

• Customize and use its 34 slides covering in-depth company, product, and market information
• Give a video product demo within your presentation
• Benefit from a library of visual resources at the end for customizing the deck

Use case : This template is useful for startups to create detailed sales pitches for potential clients. It’s best suited for advanced users who’d like to use the resources at the end.

This Simple Pitch Deck Template by SlidesGo can be used by different types of companies as it’s not designed with any one type in mind.

It has 20+ slides to cover product, company, and market-related information to persuade prospects to buy from a company. With some tweaks, it can also be turned into an investor pitch to secure business funding.

Like SlidesGo’s previous two pitch deck templates, this one also includes resources to customize the deck at the end.

• Use its 20 slide designs to create presentations in Google Slides or Microsoft PowerPoint
• Present in-depth competitor benchmarking, including a feature comparison
• Show your company’s growth so far using its various slide designs
• Customize the deck using its vast library of resources with 500+ icons and Flaticons

Use case : Useful for various types of companies to create detailed sales or investor pitches on Google Slides.

All the templates listed above are great for creating successful pitch decks. Some cater to businesses within a specific niche, while others are broader in scope.

We’ve listed pitch deck templates from ClickUp, PowerPoint, and Google Slides, so you can choose the right one depending on your needs. 

If you have a ClickUp account, you can integrate these templates with various other features, like ClickUp CRM, Automation, and much more, to help sales teams be more productive, create compelling pitches, and manage workflows. 

So, what are you waiting for? Sign up for your free ClickUp account today.

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Here's the pitch deck my tween made me to get an iPhone

• When my daughter was in 7th grade she made a presentation to get an iPhone or iPod. 
• It didn't change my mind, and she didn't get one. 
• She's now 16 and finally has her own phone, along with her younger sister. 

"You know, my life is so much better this year, and do you know why that is?" my 16-year-old daughter asked my husband and me as we sat around the dinner table recently.

I raised my eyebrows at her, knowing what was coming next.

"It's my phone!" she exclaimed. "My life got so much better with my phone; I don't know why you made me wait so long!"

Here's the thing: I was — and am — firmly in the "mean mom" camp of a parent who delayed giving my teenage daughters smartphones . I didn't have any arbitrary, set-in-stone rules about when they would get smartphones, but for various reasons, my oldest daughter did not get a full smartphone until she entered high school.

There were many reasons she didn't get one earlier

I could list some of the reasons. My kids attended a very small, private school during their elementary years before transferring to a public school, so phones weren't the norm. She became a teenager during the pandemic and did virtual school for two years, so she was home with me and there was no real need for a phone. Her father works at the same school she now attends, so again, there wasn't a huge, pressing need for me to have a way to contact her — but overall, I didn't see a need to rush into changing all of our lives by opening Pandora's box of a smartphone.

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My daughter is the oldest of five children, and I knew that once I introduced smartphones to my kids, it would set a precedent for the rest. Plus, there was no going back, so I wasn't in a hurry.

She made a presentation to try to convince me

That didn't stop my daughter from constantly pleading and begging for a phone . In 7th grade, she even designed a downright impressive infographic to convince me to get her a phone or at least an iPod (which some of her friends from her old school had at the time).

"Knowing my mom, I thought if I seemed professional about it and could write a whole presentation about it, they would cave," my daughter said of her decision to make the infographic. And I have to admit, she was professional with her presentation, hitting some major aspects of phone ownership, including:

• A valid reason for communicating with friends that the phone would provide
• Her role as a phone owner
• An offer to help fund the phone with her own money
• Having ownership of something as the oldest with more responsibilities on her shoulders

Although I was deeply impressed with her infographic , it didn't make me change my mind. I didn't feel that her need to fit in was greater than my wish to preserve the advantages of a phone-free childhood for as long as possible.

When I talk to my daughter now, I do feel some regret that she felt left out from her peers without a phone , especially because she went through the very difficult process of transferring from a small private school to a much larger public school, where she knew only a few other students.

She got a phone when she was in high school

Eventually, I decided that it was time for my daughter to get a phone, largely because she was in high school and had joined a varsity sport, and I felt that she and I were both ready to navigate this new step together.

To make things horribly unfair for her, I also got her sister — who is two years younger — a phone at the same time. Again, I had my reasons for that, in wanting them to be able to talk to each other, sports, school resuming, and, of course, the family plan appeal.

I will fully admit that my oldest daughter got the full "eldest daughter" treatment by waiting longer than her sister.

I can't say with 100% confidence that I made the right decision about delaying phones for our family — if such a thing as a "right" decision exists at all in parenting — but I followed my gut as best I could, and I still feel firmly that a phone-free existence can be a gift in many ways.

Today, my daughter is thrilled to be connected with a phone, but she also admits that there are some drawbacks to life with a phone. "With social media, sometimes I feel like I have to answer on Snapchat or compare myself with other girls," she told me.

Watch: India is the Biggest Dumping Ground for E-Waste. Here's How Teens Recycle It

• Main content

Free MLB Youth Pitch, Hit, & Run competition coming to Smokies Stadium

The annual competition will feature young athletes between the ages of 7 and 14 years old..

SEVIERVILLE, Tenn. (WVLT) -A free MLB Youth Pitch, Hit, and Run competition is coming to Tennessee, hosted by Deck Athletics.

The annual competition for youth baseball and softball players will take place on June 11 from 5:30 p.m. to 8:30 p.m. at Smokies Stadium. Athletes between the ages of 7 and 14 will compete in three events that measure throw accuracy, hitting distance, and running speed.

Parents can click here to fill out a form to register their athlete(s).

There will be one winner in each age group per sport, which will result in a total of eight champions who will advance to the next stage. The age divisions are:

• 7 to 8 year-olds
• 9 to 10 year-olds
• 11 to 12 year-olds
• 12 to 14 year-olds

Last year, over 200 participants competed in this same event in Clinton, with one local athlete advancing to the regional competition at Cincinnati’s Great American Ballpark, where the Reds play.

For more information on MLB Pitch, Hit and Run, click here .

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