how to write an essay on career goals

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Career Goals Essay For Scholarships (With Examples)

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Scholarship programs often want you to write a career goals essay to see that you have a clear plan for how you’ll apply your education to a specific career path. This helps show a scholarship committee why you’re seeking funds for the next step on the path toward your success.

Answering “what are your career goals” effectively can help increase your odds of impressing landing a scholarship opportunity. If you’re a prospective student applying for scholarships, this article will provide tips on how to write a career goals essay, along with essays on career goals examples to help you get an idea of what scholarship committees are looking for.

Key Takeaways:

When you’re writing a career goals essay, make sure to write about the goals that are relevant to the scholarship.

Be honest and use your own voice to stand out in your scholarship essay.

Go into detail about how the scholarship will help you achieve your goals.

What is a career goals essay?

Why scholarship essays ask about career goals, example career goals essay prompts, career goals essay examples, tips for writing a scholarship essay about career goals, what to write in a career goals essay if your goals have changed, career goals essay for a scholarship faq.

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A career goals essay is a personal written explanation that discusses your background, why you’re interested in participating in the program, and what career you’d like this degree to lead into. A scholarship essay functions to explain why you want to achieve your professional goals and how you intend to get there.

In almost every application process, a portion asks the candidate to answer an essay question. When applying to an educational program, like an MBA, the essay prompt usually relates to your career goals .

Scholarship essays ask about career goals to assess your enthusiasm for the program, learn more about how the scholarship will help you, and ensure that you’ve considered how the program will help you achieve your goals for the future:

Assess your enthusiasm. Passion is important for scholarship administrators, and if you’re able to articulate your enthusiasm for a specific career path , it will show that you’re determined to meet the requirements to reach that goal. The most specific and well-thought-out your essay is, the easier it will be for a reader to understand your devotion and commitment to the program and the field it will allow you to enter.

Learn how the scholarship will help you. Having a firm grasp of your career goals is great, but it’s equally important that you express exactly how the specific program relates to those goals. This shows that you’ve researched the merits of the program and understand exactly how it fits into your professional goals.

Show you’ve considered your future. This goes along with the first two points — show that you know how to set goals and consider the path toward achieving those goals, and you’ll have an easier time convincing the reader that you’ll know how to set goals while participating in the program. They’ll see that you know how to prioritize education because you have a clear vision for navigating your career path.

While some scholarships might come right out and simply ask, “What are your career goals?” most will rework the question into something different that still accomplishes the same goal.

Below are some examples of career goals essay prompts that a scholarship program could pose to its applicants:

Discuss your career goals. Many scholarships prefer the most direct approach when giving an essay prompt to their applicants. This type of question gives the candidate a lot of wiggle room to discuss their passions, motivations, and career goals.

Where do you see yourself in 10 years ? This question is often used as a prompt for a career goals essay because it gives the applicant a timeline to describe their aspirations. It forces them to be realistic about where their career will be and how they will accomplish this within the next ten years.

How will this scholarship contribute to your professional success? A scholarship committee wants to be sure that the money they’re giving will contribute to a student’s overall professional success. This question asks about the applicant’s game plan in the long-term and evaluates how this program is going to assist in their future.

What is your dream job ? Since a dream job is often categorized as a person’s career goals, this is a common question phrasing in scholarship essays. Asking about a candidate’s dream job answers whether this program aligns with the student’s long-term career goals.

What matters most to you and why? Sometimes, a scholarship essay prompt won’t ask about your career or future at all. Instead, they’ll ask a question like this that assesses your motivations , values, and character.

Use these examples of career goals essays for scholarships to help write your own. Pay special attention to how they’re organized, rather than the content, to inspire your own career goals essay:

Career goals essay example 1 – Discuss your career goals

When I was six years old, I was riding bikes with my older sister around our neighborhood. She had just taught me how to ride, and I was excited to have to freedom to explore with her. When she was rounding a particularly difficult bend to see around, a car happened to be coming along at the same time. It struck her. That bike ride changed our lives forever. Over the next year, I went with my sister every Tuesday and Thursday to her physical therapist ’s appointments to help her regain walking strength. Watching her physical therapist patiently assist my sister back to becoming herself awoken something in me. A passion for helping others in the same way eventually turned into a career goal of becoming a physical therapist myself. I decided to get my bachelor’s degree in exercise science. After graduating in 2019, I knew that the next step for me was to attend a graduate program in physical therapy. I was accepted to Lassell University Master of Science in Rehabilitation Services. This presented me with my latest goal along my career path, and I’m eagerly waiting to start. This scholarship would help me afford the wonderful opportunity to be a part of the Lassell University class of 2023, allowing me to continue working towards my ultimate career goal of becoming a physical therapist and helping others to become themselves again.

Career goals essay example 2 – Where do you see yourself in ten years?

In ten years, I will have been successfully running my own construction business for about five years. I’m currently a second-year student at the University of Texas, pursuing a master’s degree in business administration. I decided to get my MBA because I knew it would be a positive asset toward my long-term career goal of owning a construction business. In my high school years, I worked as a construction apprentice for a local business. I loved many aspects of the business, such as building something from nothing. I knew that I wanted to incorporate this work into my long-term career, but I didn’t want to work as an apprentice . This led me to pursue business. In ten years and with the help of this scholarship, I will have graduated with my MBA almost a decade prior . After graduation, I plan to take a business administration internship with a carpentry business to help myself get a footing in the field. After about two years of this, I will have started my own construction business.

Career goals essay example 3 – What matters most to you and why?

The people I surround myself with matter most to me. Whether it be my relatives, friends, or professional acquaintances, I always care the most about the happiness of the people around me. Making the people around me happy matters the most to me because I truly because we find our happiness through others. I believe that this drive to make a positive impression on the people around me is what drove me towards a career as a nurse . I always thought of hospitals as places where people need someone to support them and make their day a little happier. I wanted to be one of those who spend their careers positively impacting people in need. This scholarship will enable me to finally afford nursing school and go after my dream job full force.

Career goals essay example 4 – What are your short- and long-term career goals, and how will earning this degree contribute to achieving those goals? Please provide a minimum of 200 words.

My short-term career goals involve working directly with underprivileged young people to increase the literacy rate in my community. As a student of an underfunded and understaffed school, I’ve seen firsthand how much of an impact early literacy education makes on long-term achievement. It broke my heart to see my peers embarrassed at their struggle with reading at an advanced age, and this shame added another dimension to their lack of opportunity. Being a literacy educator for young people would allow me to serve this community directly to show them not only the necessity of strong written communication skills, but the joy of reading for pleasure. This program focuses specifically on early literacy, and would provide me a direct route to a career in serving the community I hope to serve. As for long-term career goals, I hope to one day create a program where socioeconomically parents can bring their children for literacy education, not only to increase their ability to navigate the world of language, but also to instill confidence and joy in the written word. What drew me to this program was that it also has administrative, legal, and business dimensions that would set me on the path toward achieving this goal.

Here are some tips to keep in mind for writing a career goals scholarship essay:

Write about goals relevant to the scholarship. Although you may have many different kinds of goals for your personal and professional future, a scholarship essay only discusses objectives that are relevant to the program you’re applying for.

Be honest. Applying for a scholarship is stressful because the applicant’s education is usually reliant on receiving these funds in one way or another. Even though it’s tempting to exaggerate your skills or pretend you’re more passionate about something than you are to make yourself a more competitive applicant, it’s a bad move.

Use your own, unique voice. The essay portion of a scholarship application is your chance to stand out by using your voice. Nobody else, regardless of their academic or professional achievements, is you. Make this clear in your career goals scholarship essay by keeping your unique written voice engrained in the words you produce.

Be specific. A big reason that scholarship committees ask applicants to write a career goals essay is to determine how prepared they are in planning their long-term professional goals. They aren’t interested in providing a scholarship to students who aren’t going to follow through with their career plans.

Explain long and short-term goals . Even if the essay prompt asks you to describe where you see yourself in ten years, you still need to tell them the steps leading towards this picture of success.

Include the short-term goals that add up to your larger career objectives in your essay response. Explain how accomplishing the smaller goals gives you an advantage when tackling long-term ones.

Explain how the program and scholarship will help you. Before writing your career goals essay, consider how this program and scholarship will help you in your career. The answer to this question is essential.

Follow the essay formatting guidelines. This may sound obvious, but it’s surprisingly easy to forget this step when your essay is finally flowing and when you’re scrambling to get it submitted on time.

Check, double-check , and triple-check the essay guidelines for content, word count, and formatting requirements. If you miss any of these steps, your essay may be immediately disqualified no matter how good it or the rest of your application is.

Many times career goals essays are written by students who have already completed at least some college or are applying to a post-graduate program and need more money to continue.

There’s a good chance that your career goals have changed since you started or graduated college. For example, say you wanted to be an engineer , so you got your undergraduate degree in engineering but realized you didn’t like it after working in the industry for a few years.

You decided that nursing would be more up your alley, and now you’re applying for a scholarship for a nursing program. While this isn’t unusual, it can make it more difficult to write a career goals essay since your past work doesn’t necessarily match your future goals.

In this case, you’ll simply need to explain why you changed your career path and why this next one is the best choice for you. Share your decision-making process to show that you haven’t taken the switch lightly, and talk about what you’ve already done to try to pursue this path.

How do you write a career goal for a scholarship essay?

You write a career goal for a scholarship essay by sharing your passion, explaining both your long- and short-term goals, and relating your goals to the scholarship.

Explain why you want to pursue the career you’re pursuing, where you hope to be in the future and how you plan to get there, and how the scholarship will help you do this.

How do you describe your career goals in an essay?

You describe your career goals in an essay by explaining what you want to do in your career, why you decided on this career path, and what you’ve done so far to make that a reality.

You can usually work these factors into any prompt you receive, so think through them before you start writing so that you can use them as an outline of sorts.

What are career goals examples?

Examples of career goals include:

Working as a grant writer for a nonprofit organization.

Becoming a department manager and eventually an executive in your field.

Owning your own plumbing company.

Caring for underserved communities as a nurse practitioner .

What are some goals for success?

Some goals for success include growing in your role, building your network, and finding joy in the job. Most careers don’t just happen overnight and require you to set the right milestones that work best for you. Not everyone will have the same goals for success.

How do you start a career goals essay for a scholarship?

You can start a career goals essay for a scholarship by directly answering the prompt. Most scholarship prompts include a word count of between 200 and 500 words, so it’s essential that you immediately respond to the prompt. Attention-grabbing sentences and narratives can be helpful for setting the scene, but an efficient and direct answer will show a clarity of mind that helps enhance the quality of your answer.

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Sky Ariella is a professional freelance writer, originally from New York. She has been featured on websites and online magazines covering topics in career, travel, and lifestyle. She received her BA in psychology from Hunter College.

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Examples of Scholarship Essays for the “Career Goals” Question

Emily Wong is a writer at Scholarships360. She’s worked as a social media manager and a content writer at several different startups, where she covered various topics including business, tech, job recruitment, and education. Emily grew up and went to school in the Chicago suburbs, where she studied economics and journalism at Northwestern University.

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Maria Geiger is Director of Content at Scholarships360. She is a former online educational technology instructor and adjunct writing instructor. In addition to education reform, Maria’s interests include viewpoint diversity, blended/flipped learning, digital communication, and integrating media/web tools into the curriculum to better facilitate student engagement. Maria earned both a B.A. and an M.A. in English Literature from Monmouth University, an M. Ed. in Education from Monmouth University, and a Virtual Online Teaching Certificate (VOLT) from the University of Pennsylvania.

Writing an essay is often the trickiest part of the scholarship application, not to mention the most time-consuming. However, the essay section also allows room for creativity and individuality. If you can communicate effectively, you can use the essay portion to stand out from the crowd. Let’s go over some tips for writing, as well as a couple of scholarship essay examples about career goals.

How to write a scholarship essay 

At this point, you’ve probably gained plenty of experience writing papers for school. However, it may still take a couple of tries to nail the scholarship essay. Since scholarship teams often have to get through a lot of applications, it’s important to stand out while staying concise. Here are some simple guidelines for writing scholarship essays.

See also: How to write a winning scholarship essay (with examples!)

Take five minutes to brainstorm

Before you even start your essay, take some time to gather your thoughts. Think about what you’ll want the paper to focus on. Why did you choose to pursue your career path in the first place? Where do you want to be in five years? How would this scholarship help you further your studies and work toward your goals?

Once you’ve jotted down a few ideas, choose one or two to center your essay on. Identifying the focus of your paper, it’ll make it easier to keep your thoughts organized. In turn, it’ll make it easier for the reader to follow.

Related : How to start a scholarship essay (with examples!)

Stay within the word limit

Unlike the four-page essays that you may have written in English class, scholarship essays are often only a paragraph or two. In order to respect the selection committee’s time, be wary of going too far about the specified word count. A general rule of thumb is to stay within 20 words above or below the limit. That may entail a few rounds of edits to get the wording just right.

Stay positive!

Feel free to use part of your essay to talk about your life’s challenges. After all, the selection committee often wants to give the award to a candidate who needs it. However, make sure your anecdote doesn’t devolve into a sob story. If you’re going to bring up hardships you’ve endured, try to balance it by talking about how you’ve overcome them. By demonstrating resilience, you can show readers how you would use the scholarship to succeed in your current situation.

Leave time to proofread

Especially for a short scholarship essay, proofreading can take as little as 5-10 minutes. Still, it can be tempting to just hit “submit” after your first draft. However, being too impulsive can leave your essay riddled with typos and grammatical errors.

Try to avoid unnecessary mistakes by finishing your draft at least 24 hours before the scholarship deadline. That way, you can proofread it with fresh eyes before you submit it.

If you’re struggling to close out your essay, read how to end a scholarship essay in five steps .

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How to write a 100-word “career goals” essay.

When writing a 100-word essay, you’ll have to choose your content carefully. Since space is limited, you’ll want to identify the most important details to include beforehand.

First and foremost, make sure to clearly communicate your current pursuits. Talk about your academic and extracurricular activities related to your career goals. Additionally, it’s important to be specific about what you plan to do in the future. Then, if you have extra room, you can talk about how the scholarship will help you reach your goals.

My name is Alison MacBride, and I’m a sophomore at the University of Illinois. I’m currently pursuing a major in Journalism with a minor in Natural Resource Conservation. After completing my program, I plan to combine my areas of interest to become an environmental journalist.

During high school, I volunteered at an eco-conscious farm, where I learned about how our actions affect the earth. Since then, I’ve been set on raising awareness for the environment. This scholarship would go a long way in helping me finish my degree with the skills I need to investigate and report about critical issues.

Word count: 100

How to write a 250-word “career goals” essay

For the 250-word essay, you can go into more detail. Give the readers some context by talking about how you first got interested in your chosen career. Storytelling can be especially effective in engaging your audience. Try to capture their attention by choosing one or two concrete examples and relaying them vividly.

Additionally, you can spend more time talking about the scholarship and how it’ll make a difference in your studies. Go into more detail about how and why you need the award, but remember to keep it positive! For more help, check out how to write a 250 word essay . 

I first decided that I wanted to pursue a career in environmentalism in early high school. The summer after my freshman year, I joined a volunteer program at an eco-conscious farm in my community. In addition to helping out with the operations, I learned about current environmental issues related to farming and other consumer industries.

After learning about the agricultural industry’s impact on the planet, I was inspired to make a difference. The next year, I started a monthly earth magazine at my high school in which we broke down environmental issues and offered tips on how to be more eco-friendly. When I started college, I founded an on-campus publication with the same mission.

In recent years, I’ve been troubled to see how some media outlets downplay the gravity of issues like climate change and deforestation. I’ve admired reporters who publish trustworthy and comprehensible information about environmental issues, and I aim to follow in their footsteps.

When I entered college, I was initially concerned that I wouldn’t have enough money to finish my degree. Fortunately, I’ve been able to cover most of my tuition using merit scholarships and paychecks from my part-time job on campus. Receiving this scholarship would allow me more time to focus on acing my classes and pursuing environmental advocacy work on campus.

Word count: 261

Final thoughts

Planning is essential in making your “career goals” essay clear and concise. Hopefully, these scholarship essay examples about career goals can be your guide to writing a scholarship-winning essay. Good luck!

Additional resources

Maybe you need to write a longer scholarship essay? We can help with our writing a 500 word essay guide ! Be prepared and learn how to write essays about yourself and how to craft an impressive personal statement . Learn the differences between a personal statement and a statement of purpose as the terms might come up on college websites. If you haven’t decided on a college already, check out our guide on how to choose a college . No matter where you are in your educational journey, make sure that you apply for all the scholarships you qualify for!

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• Essay Editor

How to Write an Essay About My Goal: A Comprehensive Guide

In the ever-evolving journey of life, setting clear objectives and ambitions is crucial. Whether these goals are short-term or stretch into the far reaches of our future, they act as guiding lights in our journey. This guide will assist you in articulating and expressing these ambitions effectively, especially when it comes to writing them down.

Understanding the Importance of Goal Setting

Setting life goals is a combination of introspection and foresight. It demands an understanding of one's current standing and a clear vision for the future. By penning down your goals, you not only provide yourself a clear road map but also make a commitment to yourself to achieve them.

How To Write An Essay About My Life Goals

• Introduction : Initiate with an engaging hook—be it a quote, question, or anecdote—that aligns with your goal.
• State your main goal : Elucidate on what your primary life objective is. Be it professional success, personal achievement, or societal contribution, clarify your aim.
• The 'Why' behind the goal : Delve into your motivations. Discuss the driving forces behind this ambition.
• Steps to achieve : Provide a roadmap. Enumerate the steps you'd undertake to transform this goal into a reality.
• Potential Challenges : Highlight potential obstacles and your strategies to navigate them.
• Conclusion : Summarize and re-emphasize your dedication towards your objective.

Career Goal Essay Definition

It's essential to differentiate between life goals and career goals. While the former encompasses broader objectives, a career goal essay underscores your professional aspirations, detailing why they matter and how you plan to attain them.

How Long is a Professional Goal Statement?

A professional goal statement's length can vary but should be concise. Ranging typically from 500 to 1000 words, it should capture your aspirations succinctly. Always adhere to specific guidelines if provided.

What to Avoid While Writing Your Career Goal Essay

• Ambiguity: Always be specific. • Unsubstantiated lofty goals: Your ambitions should be grounded in reality. • Neglecting personal growth: Showcase how your past has shaped your future. • Reiteration: Stay succinct and steer clear of repetition.

My Future Goals Essay: 12 Models

• Entrepreneurial Aspirations : Launching a sustainable fashion startup by 2030.
• Technological Goals : Developing an AI-driven community healthcare system.
• Educational Objectives : Attaining a Ph.D. in Quantum Physics.
• Artistic Pursuits : Holding a solo art exhibition in a renowned gallery.
• Societal Contributions : Establishing a foundation for underprivileged children's education.
• Scientific Aspirations : Contributing to renewable energy research.
• Medical Goals : Becoming a pediatric surgeon and researching rare childhood diseases.
• Travel Objectives : Visiting every UNESCO World Heritage site.
• Sports Ambitions : Completing an Ironman Triathlon.
• Literary Goals : Publishing a trilogy of fantasy novels.
• Environmental Aims : Pioneering a city-wide recycling initiative.
• Leadership Aspirations : Becoming the CEO of a Fortune 500 company.

Articulating one's life and career goals requires introspection, clarity, and foresight. This guide offers a structured blueprint to ensure your essay not only adheres to academic standards but genuinely resonates with your aspirations and dreams. Whether you're grappling with questions like "what should I write in my college essay?" or "how to draft a goal statement?", this guide is here to light the way.

Frequently Asked Questions

• What is the ideal structure for a future career essay? Start with an engaging introduction about your aspirations. In the body, detail the steps you plan to take, experiences that have guided you, and why you chose this career. End with a conclusion summarizing your determination and future vision.
• How do I ensure my career goals essay stands out? Incorporate personal stories or experiences that shaped your goals. Be specific about your aspirations and how you plan to achieve them.
• How can I relate my past experiences to my future career in the essay? Highlight skills, lessons, or challenges from your past and demonstrate how they have directed or prepared you for your future career.
• What should I avoid when writing an essay about my career goals? Avoid being too vague about your goals. Steer clear of clichés, and ensure your goals are realistic and grounded.
• How long should my essay about my goal be? This depends on the requirement. Usually, personal statements are between 500-700 words. Always adhere to the specified word limit.
• Can I include short-term and long-term goals in my essay? Absolutely! Detailing both shows planning and vision. Highlight how short-term goals will pave the way for long-term objectives.
• How do I conclude my essay about my goals effectively? Reiterate your dedication to these goals, reflect on the journey ahead, and end with a note of optimism and determination.

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Writing Tips for a Career Goals Essay (2023)

Jennifer Finetti Mar 1, 2023

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For your college scholarship essay, you may be asked about your career goals. The scholarship committee wants to see how investing in your education will help your career. Do you have a definitive plan? Will a college education fit into that plan? These are the answers they want to see.

In this guide, we will provide some scholarship essay examples about career goals to jumpstart your essay writing.

Writing tips for career goals scholarship essays

Here are some quick tips for writing career goal scholarship essays:

• Write about career goals that tie into the scholarship. This doesn’t mean you have to lie about your career goals to make them fit. Find a way to relate them to the scholarship committee or other elements of the scholarship.
• Be precise about your career goals. Avoid vague statements that suggest you do not have a plan. Judges like to see determination because it shows they’re making a worthy educational investment.
• Discuss how your education will help you achieve your career goals. The scholarship will assist with your education. Show a connection between the two so they can see why you deserve this scholarship.
• If you mention multiple goals, indicate which one you feel most strongly about. Longer essays may allow you to mention a backup plan, but the committee needs to see where your focus lies.
• Avoid cliché statements. Describe how your specific talents, experiences, and degree pursuits will help you succeed.
• Point out solutions, not problems. You may mention struggles you’ve had in the past, but pinpoint how you will learn from them. Moreover, show how those struggles led to your career goals.
• Organize your thoughts in a fluid manner. This will most likely be in chronological order, starting with your degree and progressing through your career growth.
• Write, revise, rest, revise. This goes for any essay writing. Write the first draft from start to finish. Then read through it and edit any grammar or flow errors. Take a break, preferably overnight, and then re-read your content with fresh eyes.

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Example 1: Scholarship essay about career goals (100 words)

In a 100-word scholarship essay, you need to quickly make your point. There is not enough room for a lengthy intro or backstory. Use concise, comprehensive statements to deliver the most information in the fewest words.

I’m a sophomore at Texas Tech University, pursuing a bachelor’s degree in Companion Animal Science. After graduation, I hope to attend Texas A&M to become a veterinarian serving rescue organizations and animal shelters. I was born and raised in the south, where it is common for people to abandon animals in rural areas. Those animals then go into a rescue – emaciated, frightened, and confused. I want to work with rescues to provide affordable veterinary medicine to the animals they save. This scholarship would help me continue my education and potentially save thousands of abandoned animals in the future.

Word count: 99

Example 2: Scholarship essay about career goals (250 words)

With a 250-word scholarship essay, you have a little more room to discuss the details of your career goals. You can explain situations from your past that inspired your career pursuits. You could use one paragraph to talk about your short-term goals and another to talk about your long-term goals. Just make sure the big picture ties into the scholarship.

My name is Patrick Holden and I am a freshman at the University of Michigan, majoring in English and minoring in linguistics. I plan to become an English teacher, but this wasn’t always what I had in mind.  When thinking about my future, I always saw myself in some sort of corporate office, perhaps as an executive assistant or a loan officer at a bank. My father works in the finance office for a car dealership and my mother works at a call center. I assumed I would follow a similar, albeit boring, path in life. In my junior year of high school, everything changed. My English teacher inspired me in ways I could have never imagined. She got me to love writing, literature, etymology, and everything about the English language. She made me want to be a better student in all of my classes, and she helped me see the value of education. I decided then that I wanted to inspire other students just as she did for me. My parents are unfortunately not able to contribute much toward my college expenses. I have earned a tuition scholarship based on my ACT score, but I still need additional funding for books and supplies. English majors have particularly high book costs because we have to purchase multiple books for each class. With the help of this scholarship, I could afford to continue my degree and become an English teacher.

Word count: 240

Example 3: Scholarship essay about career goals (500 words)

With 500 words or more to play around with, you have plenty of space to talk about your career goals. Maintain the same theme throughout the scholarship essay. Each paragraph should connect to the next, and they should all work together to describe your career plan. Avoid making disconnected statements for the sake of word count. In the end, the scholarship committee should have a clear view of your educational plans and professional aspirations.

Internet marketing has gone from an optional method of advertisement to a vital step in business outreach. Even small businesses in remote towns look to the internet to attract customers and spread the word about their services. I am currently pursuing a Bachelor of Science in Business Marketing with an emphasis on Digital Marketing. With this training, I will be able to enter a profession that will only grow year by year. When I was younger, I found print advertisements to be fascinating. I loved reading the newspaper with my father just to see the full-page ads in between stories. When I got older though, those ads became less appealing because they were not adaptive. They seemed dated, static and ill-fit for changes in society. That’s when I discovered internet marketing. It was still in its infancy when I was in middle school, but by the time I graduated high school, it had become a staple in business development. I loved the way internet marketers had to constantly adjust to fit Google’s algorithms, new mobile devices, and new audiences. I knew this was the career for me. Originally, I planned to focus solely on business marketing because there were not many digital marketing degrees available. Over the last two years though, several schools throughout the country have developed internet marketing courses that explain fundamental methods of search engine optimization, website analytics, and more. These are the foundations I will build my career around. The best part about internet marketing is that there is always something new to learn. I can use my creative mind and exploratory nature to try new advertising methods that help businesses succeed. Every time they do well, I do well. This is the kind of job fulfillment most people can only dream of, but my educational plan and job prospects will allow me to achieve it. I have picked up some freelance jobs online to supplement my studies and help pay for my education. It is difficult to maintain a steady stream of income in freelance because I spend so much time on my school work. This scholarship could offset some of the costs and reduce my workload as a whole. While I will still work throughout the semester and full-time in the summers, having extra financial aid would greatly reduce my stress in college. I look forward to a future where I can use my marketing skills to help business owners achieve their career goals. I plan to spend the first few years after graduation working for a successful, long-standing digital marketing company. After I have enough on-the-job training to feel confident in my abilities, I will open my own internet marketing company in Chicago, where my family lives. I have a clear picture of where I will be in the next 10 years, and I know this degree is going to help me get there.

Word count: 481

• Scholarship Essay

Jennifer Finetti

As a parent who recently helped her own kids embark on their college journeys, Jennifer approaches the transition from high school to college from a unique perspective. She truly enjoys engaging with students – helping them to build the confidence, knowledge, and insight needed to pursue their educational and career goals, while also empowering them with the strategies and skills needed to access scholarships and financial aid that can help limit college costs. She understands the importance of ensuring access to the edtech tools and resources that can make this process easier and more equitable - this drive to support underserved populations is what drew her to ScholarshipOwl. Jennifer has coached students from around the world, as well as in-person with local students in her own community. Her areas of focus include career exploration, major selection, college search and selection, college application assistance, financial aid and scholarship consultation, essay review and feedback, and more. She works with students who are at the top of their class, as well as those who are struggling. She firmly believes that all students, regardless of their circumstances, can succeed if they stay focused and work hard in school. Jennifer earned her MA in Counseling Psychology from National University, and her BA in Psychology from University of California, Santa Cruz.

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