cover letter as sales representative

15 Sales Representative Cover Letters That Will Get Hired (NOW)

Are you are looking to write a cover letter for Sales Representative jobs that will impress recruiters and get you noticed by hiring managers? You need one to apply for a job, but you don’t know what to say.

Cover letters are a necessity when applying for a job. They give the potential employer insight into who you are and why you would be a good fit for their company. A cover letter can also help to ease the decision-making process by providing an explanation of your qualifications and why you would be a great fit.

Here are 15 amazing Sales Representative cover letters that are professionally written and will help you stand out and get that job!

Sales Representative Cover Letters

Each cover letter is written with a different focus. Review all of them and pick the ones that apply to your situation. Take inspiration from multiple samples and combine them to craft your unique cover letter.

Sales Representative Sample 1

Dear Hiring Manager,

As a Sales Representative with experience in marketing and sales, I am confident that my skills will contribute to the success of your company. I am passionate about helping people find the best solutions for their needs and am eager to work with your team. My goal is to provide excellent customer service while also identifying new opportunities for growth.

Sales Representative Sample 2

My name is _______________________________________ and I am interested in the Sales Representative position . My qualifications include:

Strong communication skills, including both written and oral. Willingness to travel extensively outside of the office. Ability to work under pressure and meet deadlines. Nimble mind for adapting to constantly changing demands.   Ability to work well in a team environment.

Sales Representative Sample 3

I am applying for the Sales Representative position with the ____ company. I possess a bachelor’s degree in Business Administration with a focus on sales and management. My experience includes working for _____ company as a sales representative, where I create ads, cold call potential clients, and manage my territory to exceed goals. I am looking forward to developing new skills in this position and hope you will consider me for the role.

Sales Representative Sample 4

My name is ____________. I am writing to express my interest in the Sales Representative position you recently posted on ____________. My degree in Business Administration has taught me that relationships are key to success, both personally and professionally. I am eager to become part of a company that values excellence, teamwork, integrity, diversity and professionalism.

I believe my skills as a salesperson would be an excellent fit for your organization’s needs. Specifically, I have eight years of experience generating new business through establishing rapport with potential customers on the phone or on site. Furthermore, I am committed to exceeding expectations by providing outstanding service at every opportunity while maintaining open communications with all stakeholders involved throughout the transaction process

Sales Representative Sample 5

Dear Manager,

I am writing to inquire about your Sales Representative position at ABC Company. I am a hard working and dedicated individual and would like to be considered for this position. My experience includes:      • Achieving an average of $1,000 in monthly revenue on my own

• Maintaining a professional appearance on the job at all times Thank you for your time and consideration.

Sales Representative Sample 6

I am a qualified Sales Representative with experience in the field. I have an intimate understanding of the market and am eager to work with your organization. As a Sales Representative for the past six years, I have handled complex sales contracts worth millions of dollars while managing an aggressive quota. My skills are geared towards developing new relationships while engaging current customers on new opportunities. I am committed to exceeding expectations by meeting deadlines and providing quality service no matter what it takes. Additionally, my interpersonal skills are excellent as evidenced by my ability to foster trust among individuals on both sides of the table. If you want more information about me feel free to contact me at 555-555-5555 or email me at abcdefg@

Sales Representative Sample 7

Dear Sir/Madam,

I am writing in response to your advertisement for the Sales Representative position. I am confident that my experience and skills would be an excellent match for this position. I have an extensive background in sales for both technology and business-to-business companies. My customer service is excellent, with many past employers praising me for understanding their needs and providing their clients with quick responses at all times of day. My passion is helping others succeed, which I believe would translate very well into the Sales Representative role at your company. Please consider me for this position so that I can use my skills to contribute to your company’s success. Thank you!

Sales Representative Sample 8

Dear ___________, I am enthusiastic about the opportunity to become your next Sales Representative. I am knowledgeable, assertive, dependable and team oriented. Sincerely, My name is Jane Doe

Sales Representative Sample 9

I am writing to express my interest in the Sales Representative position that was posted on your website. I have 10 years of sales experience and am confident that I can deliver excellent customer service and quality products, which is one of the most important aspects of this role. I would really like the opportunity to interview for this position and discuss how my skills could be a valuable asset to your organization. Thank you for taking the time to read my inquiry and if you wish to learn more about me please feel free to contact me at (the email address).

Sales Representative Sample 10

Dear HR Manager, As a Sales Representative with a proven record of success, I feel I am a great candidate for the open Sales Representative position. My years of experience in customer service and sales have shown that I am excellent at developing relationships with clients and providing them with quality products. This is evidenced by my many loyal customers, who have been shopping from me for over seven years. In addition to understanding what customers want, I also understand how to create effective business partnerships in order to achieve our shared goals. My goal is to be the best Sales Representative possible for you and your company so that we can both succeed – please consider me as your next hire! Having seen the attributes in myself that make me a successful candidate for this

Sales Representative Sample 11

Dear Sir or Madam:  

I am writing to apply for the position of Sales Representative. I am a recent college graduate and have two years of experience as a customer service representative. I am confident that my educational background and professional experience make me an excellent candidate for this position, as my performance reviews mention that “he always goes above and beyond.” My attention to detail, strong work ethic, and enthusiasm for sales would be a great addition to the team.

Thank you for your time, consideration, and attention. I look forward to hearing from you soon.

Sales Representative Sample 12

My name is ________, and I am interested in the Sales Representative position you advertised on Indeed.com. I am very familiar with this market, as my previous employer was a small construction company that specialized in residential housing. My experience includes high-quality customer service, negotiation skills, and excellent organizational skills. I am confident that these skills would make me an excellent candidate for this position. I look forward to hearing from you soon!

Sales Representative Sample 13

Dear Sir or Madam,

I am writing to apply for the Sales Representative position you advertised. I believe my extensive customer service experience will allow me to be an excellent fit for this position. Moreover, I would like to share my recent resume with you so that you can see my qualifications in greater detail. Thank you for your consideration and I hope to hear from you soon.

Sales Representative Sample 14

Sales representative sample 15.

Recruiters and hiring managers receive hundreds of applications for each job opening.

Use the above professionally written Sales Representative cover letter samples to learn how to write a cover letter that will catch their attention and customize it for your specific situation.

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Sales Cover Letter Tips, Templates, & Examples to Land Your Ideal Role

Published: April 20, 2022

A strong sales cover letter can do a lot for you as an applicant — like demonstrate effective communication skills, show you're invested in the opportunity, and give you room to add some color to your application.

That said, stringing cover letters together is often one of the more grating, monotonous tasks job seekers have to put up with — but while putting a sound sales cover letter together can be a chore , it doesn't necessarily have to be a challenge . There are some key tips, strategies, and structures you can fold into your letters to make them as compelling as possible.

Let's take a look at some of those tricks, review how to arrange your sales cover letter, and see an example of what a solid one looks like in practice.

Sales Cover Letter Tips

Keep it concise..

You should aim to keep your cover letter between three to five paragraphs, and under no circumstances should it be more than one page. Employers fielding a high volume of applications could be leafing through hundreds of cover letters every day. If you're too long-winded — stringing together a multi-page history of your entire professional life — you're going to get overlooked.

Use a professional font.

A cover letter is a professional document, so it warrants a professional presentation. Don't get too cute with your font selection or colors. Go with something like Times New Roman, Arial, or Calibri — and always have the text be black.

Avoid flowery language without sacrificing flow.

You're not writing an English essay or preparing for a poetry slam here. Again, you want to keep things professional. Avoid flowery phrases like, " At your leisure " or " Please find attached herewith. ” That said, you want your letter to flow and sound natural, so try not to come off too stiff.

Highlight relevant skills.

Pore over the listing for the role you're applying for. What is the company in question looking for? What specific skills and qualities do they call out in the job description? Once you have those questions squared away, try to find ways to include those elements in your cover letter.

Reference quantifiable achievements.

In most cases, employers won't look at the skills you highlight and just take you at your word — you need to point to hard, quantifiable results that demonstrate you're the real deal.

How to Write a Sales Cover Letter

If you’re applying to a conservative company or work in a formal industry — like finance, healthcare, or law — include a full heading: Your name and address, followed by a space, the date, followed by another space, and the company name and address.

But if you’re applying to a less formal place, you can probably get away with simply writing your name and email address — followed by a space and the company's name and email address.

Maybe you’re not sure who will be reading your cover letter — but don’t write " To whom it may concern, " " Dear hiring manager, " or any other generic title. With a little research, you can usually find the hiring manager’s name.

Let’s say you’re applying for the SMB Account Executive role at Joyfull. Google "SMB sales manager Joyfull" and see if you can find the team’s leader on LinkedIn. When applying to a conservative company, write “Dear Mr./Ms. [Last name].” When applying to a startup or relatively relaxed organization, write “Dear [First name] [Last name].”

Your intro paragraph should highlight why you’re a great fit. It’s a high-level overview, rather than an in-depth exploration of your work history and qualifications, so keep it under four sentences.

The standard cover letter opening line is something along the lines of:

"I’m interested in becoming a sales representative on your SMB team " or " I'm excited for the opportunity to apply for the SMB sales representative role. "

While these sentences might not kill your chances of getting the job, they generally don’t help. You want to grab the reader’s attention and sell yourself from the very start — so don't be reluctant to try a personalized, compelling line that will draw the hiring manager in and make them want to read more.

Here are a few examples:

" I love working with small businesses — in fact, I’ve helped more than 300 in the past year at my current job — which is why I’m so excited about the chance to help SMBs discover Joyfull. "

" Every week, I write a blog post about a common SMB challenge. Helping SMBs overcome this obstacle isn’t just rewarding -- it’s also a great lead gen strategy. My passion for this type of work led me to your SMB Account Executive position. "

Do you know a current or former employee who speaks positively about the company? Mention them in your intro. In some cases, you might have their referral — either by submitting your application or connecting you with the hiring manager — but even if you don't, you can still drop their name.

For instance, you might say something like, "As a self-starter who thrives in autonomous, results-oriented environments, I’m drawn to the BDR role at Red Shelf. I’ve heard great things about the culture and learning opportunities from Sarah Grossman, who started as a BDR and now works on your L&D team."

First Body Paragraph

In this paragraph, choose a relevant work experience. What does "relevant" mean? You’re trying to show your existing abilities and knowledge map well to the role you’re applying for, so if you currently work in retail and you want to become a business development rep, you might write:

" As a floor associate for Wilson & Co., I help 60-plus customers every day with questions about brands, fit, quality, and more. This experience has taught me how to provide a positive customer experience and be helpful while driving sales — both skills I’d use as a HubSpot BDR. Finally, it’s made me comfortable approaching strangers and acting as a product expert, which would be invaluable when reaching out to inbound leads. "

Second Body Paragraph

The second body paragraph follows the same structure as the first. Take another relevant work or educational experience, and connect the dots to the role you’re applying for. Imagine you’re currently an AE applying for a manager position. Your second section could read:

“ In the past 16 months on the Pacific West team, I’ve taken several opportunities to grow my leadership abilities. I started a mentorship program for new reps, pairing them with salespeople who have been at the company for at least two years. This program has been a huge success — the half-year retention is 20% higher for participants versus those without mentors. As a sales manager, I’d continue to look for ways to support, mentor, and train my salespeople so they can maximize their potential. "

Third Body Paragraph

If you have another relevant experience, discuss it here. But you don’t have to add a third paragraph just for the sake of adding one — a lot of the time, a shorter cover letter is better, provided you can convey an appropriate amount of relevant information.

Let’s suppose you’re applying for a sales engineer role — a highly technical and demanding job that likely warrants a three-paragraph cover letter. You could say something like:

"After spending two years in customer support, I’m in my element when answering product-related questions. There’s nothing I enjoy more than getting a challenging ticket I can dig into — and there’s nothing more satisfying than finally solving it. As a sales engineer for HubSpot, I’d get the chance to talk to customers about the product on a daily basis and answer their most complex questions. In addition, I could use the communication skills I’ve honed as a support rep."

This section doesn’t need to be long or flowery. Many people end with unnecessary statements like, "Please let me know if I can provide any more information” or "Thank you for your consideration."

The problem with these? A hiring manager can safely assume you’ll give more info if asked and are appreciative of their time. You’ll seem like every other applicant who’s grabbed a generic template from the internet — which, okay, you might be doing, but they don’t need to know that.

Instead, reiterate your interest with a strong summary line like:

“The best days at work are usually the longest and most demanding — because I go home knowing I’ve helped multiple owners dramatically change the course of their businesses. Your hyper-loyal user base suggests being a Joyfull AE comes with even more opportunities to help young and growing organizations.”

Sales Cover Letter Template

Dear Jane Doe,

I’m passionate about [helping X type of customer, solving Y goal, working in Z industry] — which is how I found the [open position] at [company name]. The more I learned about [company’s] mission to [insert mission here, i.e. “improve the remote working experience,” “make personal finance easy”], the more excited I became. My [applicable skill #1 and applicable skill #2], as well as experience in [field] and knowledge of [related topic], would make me an asset to the [department, i.e. “Customer Development”] team.

As a [title] at [current employer or skill], I’m responsible for [doing X and Y]. This has helped me develop [ability] -- in fact, [insert proof of your skill, e.g. “my boss recently said I was one of the most resourceful employees he’s ever had” or “I’m known for my ability to stay collected and take the lead during high-pressure situations.”] I’d use [X skill] as your [job title] to [achieve main objective].

I’m also [skilled in X/possess Y and Z positive traits], which comes from my [previous work or extracurricular experience]. [In that role, on that team], I developed a knack for [skill/traits]. This was instrumental in [hitting specific milestones/exceeding expectations]. You’re looking for someone with [X skill/character traits], and I believe I’m a good fit.

Over the past [number of years], [company] has [accomplished X goal, such as “become a leader in the CRM space” or “used creative marketing and social media campaigns to become a household name in Colorado.”] It looks like you have ambitious goals for the future -- I hope I get the opportunity to contribute.

[Your name]

Sales Cover Letter Example

Why It Works

This cover letter is effective for a few reasons. For one, it speaks directly to how the applicant's hard, quantifiable achievements align with both the role's required technical acumen and the more abstract qualities needed to thrive in it.

By alluding to the fact that they're familiar with the vertical the role serves, the applicant establishes the relevance of their experience — and by touching on elements like their experience with mentorship, they're demonstrating their growth potential within the role.

If you're in the middle of a job hunt, odds are you're going to write your fair share of cover letters — so knowing how to put a compelling one together is in your best interest. It might be the difference between ultimately landing a sales role and not even popping up on an employer's radar.

Don't forget to share this post!

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Sales Representative Cover Letter Examples

While cover letters can seem like a daunting piece of the job application puzzle, they are essential if you’re serious about landing an interview. To help make the writing process easier, take a look at our sales representative cover letter example as well as this list of dos and don’ts.

• Do get in a good mindset before you start writing. Imagine your prospective employer already considers you a strong applicant. A confident mentality will help you craft a quality letter.
• Don’t use excessive formality. Your wording should be professional, but too much formal phrasing might come across as less than genuine.
• Do highlight your skillset. It can be especially helpful to focus on relevant skills you possess if your sales-related work history alone might not be directly convincing.
• Don’t limit your own value. Even though writing about yourself can feel a bit boastful, be careful not to downplay your worthiness as a candidate.

Sales Representative Advice

Sales representative jobs are in high demand. If you’re interested in a position as a sales representative, the right cover letter can make all the difference. That why we’ve created these cover letter examples. They’re specifically designed for sales representative positions. Choose from multiple template options and designs, and use the cover letter examples below to create your own job-winning cover letter in just minutes.

Cover Letter Tips for Sales Representative

When you are trying to find jobs as a Sales Representative, you need to be prepared to employ the tools of a modern job search. Here are five tips to get you started:

Be persistent. Even in regions with good job growth, getting hired can be a process. If you consistently follow up on leads and contribute to your hunt daily, you will find your new job much more quickly.

Take initiative in your search. Online tools and professional services can boost your success rate substantially, but you should never passively wait for them to do the work for you. Always push yourself to check more resources.

Take advantage of online marketing. Linkedin, Facebook and Twitter are amazing tools. You can use them to search for jobs, but they can also pair your name to professional topics and keywords, making you more noticeable and desirable to prospective employers.

Make a general game plan. It is important to have an idea of what markets you want to penetrate and how you want to approach the search. You should never limit yourself to a single avenue of job hunting, but building a search routing around your strengths will help stave off burnout when the hunt goes long.

Never stop networking. This is the ultimate key to finding your next job. Talk to everyone you can about the work that impassions you. Let the fire burn, and employers will find you.

Sales Representative Job Seeking Tips

When you are putting so much work into finding employers, you never want to impair your chances with a weak cover letter. A few simple tips can make a night and day difference when you apply for jobs as a Sales Representative.

Avoid dense regions of text. Employers see more cover letters than they would like. Big blocks of text feel like a lot of work to read, so busy managers will often skim or skip these sections. If you have a lot of valuable things to say, consider making a succinct bulleted list instead. The presentation change will make a huge difference.

Stay modern. A large part of the modern workforce has been in their field for decades. If you fit into this category, avoid listing jobs that you held more than 15 years ago. Notable exceptions are if the job highlights a rare transferrable skill or was just so impressive you can’t possibly leave it.

Be specific. A cover letter is full of summaries. Always consider listing exact examples of how you have found success in your past employment or education.

Stay on topic. Your hobbies may highlight your passion, but unless they directly apply to the job you are seeking, they have no place in a cover letter.

Put your name on your paper. More specifically, make sure that your contact information appears at the top of the cover letter in an easy-to-read format. Phone numbers and email addresses are absolutely necessary.

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Sales Representative Cover Letter Samples & Examples That Worked in 2024

Mastering a sales representative cover letter is your first step to catching a potential employer's attention. After all, as a sales rep, you're the frontman of a company, responsible for drumming up sales and nurturing customer relationships.

Now, let's translate that knack for connection into a powerful cover letter. Follow our practical tips, take inspiration from our examples, and make use of our templates to create a cover letter that effectively highlights your sales charisma.

Keep reading and learn:

• What to include in your sales representative cover letter header & headline
• Why you should tailor your cover letter for specific employers
• How to grab an employer’s attention with your cover letter introduction
• Ways to highlight your best qualifications as a sales representative
• What key details to include to make your cover letter conclusion persuasive
• Where to access the best job search resources for sales representatives

1. How to craft an effective sales representative cover letter header & headline

A cover letter header and cover letter headline are the first key elements to focus on creating for your sales representative cover letter .

Starting with your header, this element is typically placed in the top left corner of the document and should include your name, your professional title, and your professional contact information.

Your header will also include the name and address of the company you are applying to.

Here is an example of a well-formatted sales representative header

Paul Jones , Sales Representative (123) 456-7890 | [email protected] | linkedin.com/in/paul-jones

To: Axel Sales Solutions 1234 Street Address Kent, WA 98030

After your header is crafted and in place, you can create your headline.

A headline is essentially a title for your cover letter, covering the most important and compelling points to hook the employer’s attention.

Here is an example of a well-written sales representative cover letter headline

My Top 3 Skills as a Sales Representative & How I Will Use Them to Boost Your Department’s Sales

Let your cover letter write itself — with AI!

2. how to tailor your sales representative cover letter for specific employers.

Anytime you write a cover letter as a sales representative, it is incredibly important to find ways to make it sound exclusive to a specific employer. As a result, the employer will see that you have taken the time and effort to make your letter stand out from other candidates’ letters .

To do this, you must tailor the content of your letter to be highly relevant to each employer’s specific needs. Uncovering these needs requires you to research the employer thoroughly before beginning the writing process.

Key pieces of information to look for include:

• The employer’s values and company goals
• Current clients or projects the company is involved with
• Who at the company reviews job applications

This last detail is what you will use to create a personalized greeting — a type of greeting that addresses one specific person and lets them know the letter is tailored.

Here are 3 examples of personalized sales representative cover letter greetings

• Dear Mr. Jack Smith,

Dear Hiring Manager Jack Smith,

• Dear Mr. Jack Smith & the Sales Team,

3. How to build a compelling sales representative cover letter introduction

The introductory paragraph to your sales representative cover letter is arguably one of the most important paragraphs in the entire letter.

Here, you will include the most impressive details about yourself, using them to grab the employer’s attention and compel them to continue reading through your letter.

These details may include:

• A brief overview of your professional history and goals
• A statement on why you are enthusiastic about applying to this company
• A mutual acquaintance (when possible) — mutual acquaintances serve as great professional references and show the employer you already have established connections to their company

Here is an example of a great introduction from a sales representative cover letter

I am a sales representative with 5+ years of specialized experience selling and promoting cosmetics. As your business and brand is one of the most well-known in the cosmetics industry, it brings me great excitement to be considered for this opportunity. Your business’s cosmetics engineer, Ms. Jane Henry, is one of my professional mentors and strongly recommended I apply for this position with your company.

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4. How to highlight your best qualifications as a sales representative

Once your introduction is out of the way, you can begin providing the employer with even greater details about your best skills and accomplishments as a sales representative.

When describing these qualifications, make sure to include details that are highly concise but also relevant, specific, and quantifiable.

Here are 6 skills to describe in a sales representative cover letter

• Lead generation
• Prospect nurturing
• Sales tactics
• Negotiation
• Communication (describe your exact communication style)
• Sales presentations

Here is an example of how to describe an accomplishment in a sales representative cover letter

As a sales representative for [Former Employer], I was one of the top sales representatives each month for the duration of the three years that I worked there. Each quarter, I exceeded my target sales goals by an average of 25% and achieved 15% higher sales on average than my fellow representatives.

5. What key details to include to make your cover letter conclusion persuasive

To finish off your sales representative cover letter strong, you need a persuasive conclusion that encourages the employer to contact you.

You should not only reiterate your appreciation and excitement about the opportunity but also include the best times and methods for contacting you throughout the week.

Here is an example of an effective sales representative cover letter conclusion

I am incredibly eager to learn more about this opportunity and your hard-working sales team, and I hope to hear from you within the week. The best time to reach me is between 7 a.m. to 4 p.m. Mondays through Fridays at (123) 456-7890. I greatly look forward to hearing from you.

Warm Regards,

[Applicant Name]

6. The best job search resources for sales representatives

In the dynamic world of sales, landing your ideal job requires a blend of tenacity and strategy. To aid your search, here are some top-notch resources tailored for aspiring sales representatives:

• Job search websites:  Mainstream platforms like Indeed , Glassdoor , and LinkedIn are replete with job listings for sales roles. For more sales-centric options, give SalesGravy or SalesHeads a go.
• Networking:  Cementing connections is key in sales. LinkedIn is a great platform to network with sales professionals, get industry updates, and even find mentorship opportunities.
• Recruitment agencies:  Firms like Aaron Wallis Sales Recruitment  or  BMS Sales Specialists  focus specifically on sales roles and can give your job search a focused direction.
• Professional organizations:  Join groups like the National Association of Sales Professionals (NASP) or The Sales Association . They offer networking events, workshops, and even job boards for members.
• Online learning platforms:  Upskill with specialized sales courses on Udemy , Coursera , or LinkedIn Learning . 

Remember, the journey of job hunting is often a numbers game - the more resources you utilize, the higher your chances of success!

If you have ever wondered how a cover letter differs from a resume, this article will tell you everything about the key differences between the two .

Sales Representative Cover Letter FAQ

Your sales rep cover letter should highlight your sales expertise, ability to build relationships, and drive to meet targets. Include your contact details, a professional greeting, a brief introduction, and your relevant experience and achievements. Wrap it up with a closing statement expressing your eagerness for the role and your signature.

To make your cover letter shine, try weaving a compelling story about a sales deal you closed or a time you surpassed targets. Use metrics where possible and show enthusiasm about the chance to contribute similarly to the hiring company.

Yes, each cover letter should be tailored to the specific sales role you're applying for. Pay close attention to the job description and incorporate key skills and responsibilities into your letter.

Keep your cover letter concise and impactful, ideally no more than one page in length. 

Your cover letter should reflect your personality and professional demeanor. While it's important to be formal, ensure the tone is also enthusiastic and persuasive - traits crucial in sales roles.

Julia Gergelova

Julia is a professional writer, translator and graphic designer. She holds degrees in translation and interpretation, and has international work experience from a number of different countries in Europe as well as China and Panama. Julia formerly taught academic writing and as a graphic designer contributed to outlets such as  The Business of Business . She has a passion for lifelong learning and good coffee.

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Sales Cover Letter Examples, Templates and Writing Tips

Ready to open new doors and close impressive deals at that sales job? We’ll teach you how to write the best cover letter for sales associates, representatives, or managers.

Old school salespeople know “ABC” as “Always Be Closing.” For newer sales managers and sales associates, relationships matter more, so “ABC” stands for “Always Be Connecting.”

But to land a job, your sales cover letter has got to do both: connecting with them on a personal level and then closing the deal that earns you an interview.

In this article, you’ll get:

• Two sample customer service cover letters: for experienced and entry-level sales representatives.
• Step by step tips on how to write a sales cover letter sure to get you job interviews.
• A sales cover letter template for you to copy, adjust to your specifications, and have ready in under 15 minutes.

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• Short Cover Letter Samples

Not what you're looking for? See all cover letter examples . 

Let’s check out two salesperson cover letter examples to start things off:

1. Sales Cover Letter Examples

Let’s have a look at Melvin. Melvin’s the oldest of the Rios siblings, 5-foot-9, and an expectant father.

But—the lead-in to capture the director of sales’ attention needs more. Melvin should highlight his sales certification, sales skills, and a wealth of sales experience. This is all perfect, because Melvin is moving up the ladder, applying for the open position of sales management trainee.

Take a look at how he markets himself in this sales manager cover letter sample:

Example #1: Mid-Level Sales Candidate 

Melvin Rios 

Certified Professional Sales Person (CPSP)

443-578-7464

[email protected]

linkedin.com/in/melvinrios

September 25, 2019

Cynthia Kirkland

Head of Sales

Furious Flavors Drink Company

469 Hewes Avenue

Baltimore, MD 21201

Dear Cynthia:

Currently, I am an inside sales representative of food products seeking a managerial role, so I was quite happy to see your opening for a sales manager trainee at Furious Flavors Drink Company. With my Bachelor of Science in Marketing, more than 3 years of experience as a sales rep, and competence in high-volume purchasing, I am confident that I make a strong sales management candidate.

In the job listing, it mentions you’re looking for experienced sales representatives with strong communication and leadership skills who are ready to train for a position in sales management. As a 3-year “veteran” of Florida Food Services, I was one of the more senior sales representatives on staff, having come on board at the very beginning of the company’s existence. Although I didn’t hold the title, I had my sales management duties and responsibilities in my last year there, such as interviewing new candidates, training and onboarding, and approving large invoices. During my employment at FFS, I had over $1.5 million in sales, introduced 27 new business clients, and helped to train 30+ new sales reps. I’m sure I could bring these same high standards to work at Furious Flavors Drink Company.

Aside from the fact that I believe I’d make a great sales manager, I also simply and genuinely love your brand. Ever since I learned about Furious Flavors, I’ve been a huge fan, from the products you put out to how healthy they are to consume. I would be honored to be a part of your sales team, and I’d be honestly proud to promote the Furious Flavors brand. 

Could we schedule a phone call or in-person chat so I could discuss for you how I can help bring the same sales figures over to Furious Flavors?

Not bad, right? But, what if you’re writing a sales associate cover letter with no experience? It’s just as easy.

Meet Melissa, Melvin’s little sister. Being a few years younger than Melvin, Melissa has just now finished college. She’s looking to get her first adult job as a junior sales rep. Though she’s never worked in sales before, she uses her cover letter to show that she’s still a top contender.

Here’s her sample sales representative cover letter:

Example #2: Entry-Level Candidate (No Experience)

Melissa Rios 

443-578-7446

[email protected]

linkedin.com/in/melissarios

Sales Director

As a fresh college graduate with great communication skills, excellent time management, and unwavering resilience, I am ecstatic to apply for the junior sales representative position at Furious Flavors. Combining those skills with my penchant for healthy competition and friendly rivalry, I believe I have what it takes to be a great choice for the role.

According to the job description, you’re searching for applicants who’ll be able to clearly communicate, generate lucrative sales leads, and nurture ongoing business relationships. As a college student majoring in business management, my studies focused on business and client relationships, leadership, and marketing methods. Also, during my studies, I was employed as a barista for a non-chain cafe, and I was instrumental in creating much of their sales campaigns (e.g., specials) and marketing promotions on social media. I know that I would bring this same drive and determination to work as a junior sales associate at Furious Flavors.

It would be wonderful if you granted me the time to discuss your upcoming sales campaigns, obstacles, and objectives so I could show you how I may help with them in the upcoming quarter.

You’ve just seen two salesperson cover letter samples sure to seal the deal. Now let’s fix yours up. 

We’re about to teach you how to write your cover letter , and we’ll give you easy, fill-in-the-blanks examples to use for yourself.

Also, what about your sales resumes? You can’t sell yourself compellingly without a great resume for sales jobs. Have a look at this guide and example: Sales Associate Resume Sample (Examples & 25+ Writing Tips)

Haven't found what you're looking for? Check all our cover letter examples.

2. How to Write a Cover Letter for Sales Jobs Step by Step (Template)

Here’s how to write a cover letter for sales positions:

1. Follow Formal Formatting Rules on a Sales Cover Letter

There’s a high churn rate when it comes to sales directors and HR staff taking in cover letters—dozens come in each day, but they’ll only hold on to a select few for an interview. How can your sales position cover letter beat out the others?

To make sure yours doesn’t get dismissed at the very start, format your cover letter effectively. 

Here’s how to format a sales cover letter template:

• Left-align all the parts of a cover letter , from info at the top to your complimentary close.
• Use single line spacing in your body text, and leave a 1-inch border around all the edges of your food or pharma sales cover letter.
• Select the best font for a cover letter , ideally one that matches your sales associate resume and is easy to read.
• Keep your sales rep cover letter down to a single page; any more should be trimmed down.

Expert Hint: One study from the Journal of Business & Industrial Marketing documented a strong correlation between presentation skills and sales performance. Your sales cover letter is a presentation in itself, so if you do it right, you’ll show you’re a solid contender for the position.

2. Create a Professional Cover Letter Header with Contact Information

A cover letter is like a sales funnel, where an interview is the “action” at the narrow, bottom end. And, like the sales funnel, you’ve got to start at the top.

Here, that’s your sales cover letter header. It’s quite easy. Since it’s a formal letter, the best sales cover letter will be formatted like a business document. Put your details on top, the date of writing next, followed by the recipient’s name, title, and company details.

Here’s a simple template to follow:

Saleswoman / Salesman Cover Letter Example Template

[Your Name]

[Your Professional Title] (Optional)

[Your Phone Number]

[Email Address]

[LinkedIn Profile]

[Long Date]

[Sales Manager’s Full Name]

[Sales Manager’s Professional Title]

[Company Name]

[Company Street Address]

[City, State, Zip Code]

To provide the employer with the most effective job application, make your cover letter header match the header on your sales representative resume.

3. Introduce Yourself and Describe the Sales Job to Which You’re Applying

Cold calling is tough, and it’s one of the most dreaded duties of any inside sales position. However— 

Where in cold calling you can create and nurture a working relationship over time, a cover letter intro has to intrigue the employer enough to read further. You want them to check out your resume and call you in for an interview.

So, to be effective, start by using the HR manager’s name . You can locate their name on the company’s website, LinkedIn, or by calling up the receptionist.

Next, use the first paragraph of your sales introduction letter to introduce yourself and identify the specific sales position you’re aiming for. Go on to describe your sales skills, marketing experience, and professional background.

Here’s an example:

Sales Cover Letter Sample: Intro Statement

Dear  [Sales Manager’s Name] :

I was elated when I stumbled upon the opening for a [Specific Sales Job Position] position at  [Company Name] . Having  [###]  years of sales experience and a strong background in  [Sales Skills, e.g., Lead Qualification, Prospecting, Relationship Building, Customer Needs Analysis, etc.] , I know that I would make a top candidate for your sales and marketing efforts.

Expert Hint: Don’t be afraid to move away from formality on a sales cover letter. A study by the Journal of Organizational Behavior found that displays of creativity helped to enhance sales effectiveness, meaning being creative here may show employers you’ll be a kick-ass hire.

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4. Talk Up Relevant Sales Skills & Marketing Abilities

If you’ve handled sales in the past, you know the value of a powerful positioning statement to address the client’s needs, concerns, and pain points.

Use this second paragraph the same way. First, go to the sales job description and find the requirements section. Use those to determine the company’s pain points. Then, describe how your skills and experience make you the best candidate capable to drive them into future success.

If it’s not an open position but a company that you’re interested in, reference specific information about the company or the market that would affect that company – for example, ‘With your recent acquisition of (blank)...’ or ‘I saw that your competitor (blank) recently launched a next generation product...’ Tom McGee   VP & GM of Sales & Marketing, Lucas Group

Here's how:

Example Cover Letter for Sales Associate: Middle Paragraph

In the job advertisement I found on  [Job Board or Website] , you mentioned that you are searching for a  [Sales Job Position]  having experience in  [List a Particular Job Requirement or Two] . In my current job at  [Name of Company] ,I was instrumental in  [List Specific Duties and Responsibilities, Using Numbers to Quantify Whenever Possible] . I am confident that the knowledge and experience I’ve gained will be able to translate into similar results at  [Company Name] .

Talk up your conversion rate metrics, net promoter scores (NPS), closed-won to closed-lost ratio, and lifetime value of the clients you managed. The more specific you are, the easier it is for the sales manager or hiring manager to see you in the role.

Include specific numbers whenever possible to illustrate what you've accomplished. This include sales numbers, people you've trained, customers you speak with on a daily basis. This will give the hiring manager concrete details on your experience. Amy Nguyen Business Communications Lecturer at California State University, Los Angeles

Expert Hint: Moving up from a sales associate to a sales manager may be harder than a simple promotion. A study by the American Psychological Association found that employers value a whole different set of skills. If you're aiming to reach the next rung of the ladder, don't list exactly the same skills and abilities on a sales supervisor resume as you would on one for sales reps.

5. Explain Why You’d Like to Sell on Their Behalf

Whether you’re writing a cover letter for retail sales or medical sales cover letter, now it’s time to shower them with praise. In the third paragraph, explain why you’re particularly interested in this company, rather than just a sales job anywhere.

Of course, they want to know about your sales representative skills and experience. But—they also want to make sure you’re the right fit for their sales team and company (e.g., company culture).

Here’s what I mean by that:

Sample Cover Letter Sales Jobs Motivation Statement

I have admired  [Company Name]  very much, due to the fact that  [Something That Impresses You, e.g., Contributions, Company Values, Products or Services, etc.] . These values easily reflect my own personal beliefs and alignment. I would be very honored to be chosen to work at  [Company Name] .

6. Finish Using a Powerful CTA as a Value Proposition

You’re now at the bottom of the cover letter sales funnel. One more thing to tweak before you send it off— Ending the cover letter .

Here, ask for a meeting or a call. Emphasize your value proposal. 

Here’s a sample sales cover letter closing for reference:

Sample Cover Letter for Sales Jobs: Call to Action & Formal Closing

Could I book some time with you for a brief call or meeting to chat about how I may be able to help  [Company Name]  achieve its upcoming sales goals, targets, and objectives?

[Digital Version of Signature]

[Full Name]

[Phone Number]

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Haven't written your resume yet? See:

• Account Manager Cover Letter
• Sales Associate Cover Letter
• Sales Representative Resume
• Account Manager Resume
• Sales Manager Resume
• All resume examples

Here’s what to remember when writing a cover letter for sales jobs:

• Format sales rep cover letters before you start the writing process.
• Address sales associate or sales manager cover letters directly to the employer.
• Introduce yourself, identify the sales position you’re applying for, and give a brief summary of your sales background, experience, and skills.
• Consult the sales job description and use the middle paragraph to focus on how you are the best sales candidate to help this company meet upcoming challenges.
• Give a statement about what impresses you and attracts you to this particular company.
• Close the deal with a call to action and a formal sign-off.

Got any questions on pharmaceutical sales cover letters or cover letters for inside or outside sales? Need further sales cover letter samples? Let’s chat here in the comment section, and thanks for reading!

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At ResumeLab, quality is at the crux of our values, supporting our commitment to delivering top-notch career resources. The editorial team of career experts carefully reviews every article in accordance with editorial guidelines , ensuring the high quality and reliability of our content. We actively conduct original research, shedding light on the job market's intricacies and earning recognition from numerous influential news outlets . Our dedication to delivering expert career advice attracts millions of readers to our blog each year.

Career expert who has been sharing his expert knowledge since 2017. His advice will guide you smoothly through all recruitment processes: from job hunting to getting a promotion. Christian offers comprehensive advice on career development and each step of the job search, from start to finish and beyond. His guides cover looking for new jobs, sending application documents such as resumes and cover letters, acing interview questions, and settling into the new position. Since 2017, he has written over 200 in-depth, meticulously-researched career advice articles in collaboration with the most renowned career experts in the world. Hundreds of thousands of readers visit Christian’s articles each month. Christian majored in Communication & Culture, Anthropology at the City University of New York. In his spare time, he enjoys traveling and learning about cultures and traditions from around the world.

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5 Sales Representative Cover Letter Examples for 2024  

• Sales Representative Cover Letter
• Sales Representative Cover Letters by Role
• Write Your Sales Representative Cover Letter

When customers are trying to make a decision, you help move the needle to get them to choose your company over the competitor. You manage customer relations, lead outreach, and conversion optimization strategies to ensure company sales goals become a reality.

Now, it’s time to help you achieve your career goals by optimizing your cover letter.

As a sales pro, you know that presentation is key, but you may struggle to achieve the right balance of job skills and work experience in your cover letter. We’re here to help with our sales representative cover letter examples that will provide you with a template for success.

Sales Representative Cover Letter Example

USE THIS TEMPLATE

Microsoft Word

Google Docs

Block Format

Why this cover letter works

• Detail your professional experiences, citing quantified successes such as sales growth, overstock reduction, and generated leads. And along with showcasing proficiency with industry tools like Power BI, conclude with genuine eagerness to work with the company.

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Relax! We’ll do the heavy lifiting to write your cover letter in seconds.

Pharmaceutical Sales Rep Cover Letter Example

• A strong introductory paragraph should include why your skills are a good match for the company you’re applying to and the value you’re bringing if on board. You can write how your application fits the match they’ve mentioned in the job description.

Inside Sales Representative Cover Letter Example

• The most important thing that any employer is going to look for in a candidate is their ability to generate revenue. Use this to your advantage. Add any instance of you using tactics like expanding sales territory or online branding to boost a company’s annual revenue.

Sales Development Representative Cover Letter Example

• From there, paint a clear picture of sales triumphs, from amplifying pipeline conversion rates to securing new appointments. Equally, demonstrate familiarity with industry platforms like Zendesk, Zoho, and Tableau.

Medical Sales Representative Cover Letter Example

• Restating your interest in the role and welcoming further conversation is a welcome way to conclude your medical sales representative cover letter.

Related cover letter examples

• Sales representative resume
• Sales associate
• Sales manager

How to Write a Sales Representative Cover Letter That Stands Out

When strategizing your sales pitch, you know you need to find that “it factor” that makes your product or service stand out to the consumer. You’ll want to take a similar strategic approach with your cover letter. 

In a selling situation, showing how your product solves customer pain points often puts you over the top. You can the same with your cover letter by reviewing the job description and outlining how your strategic selling strategies will fit perfectly with the company’s mission.

Optimize your sales representative cover letter’s greeting and intro

A great way to open is by addressing a specific hiring manager by name. You can often find a contact person in the job description or on the company’s website. This will work wonders, just like learning a customer’s name helps personalize your interaction. 

Once you get into the opening paragraph, you can hook attention further by relating to the company’s mission and key skills they’re seeking in the sales rep position. For instance, you could explain how your consultative selling approach will help the company achieve its objective of boosting sales volume while providing an extraordinary customer experience. 

Avoid being too generic, like the example below that doesn’t provide enough specific details about what the company is looking for in sales rep applicants.

Yikes, overly generic! 

Hello Mr. Richardson,

I saw your job listing for a sales representative, and I thought my skills would be the perfect fit for your needs. This sounds like a great company, so I would be thrilled to join your impressive sales team. 

Instead, try to write an opener like the one below that presents specific job skills like prospecting, sales analytics, and cold calling that Pan-American Life Insurance Group is seeking in the position. 

An excellent opener relating to key skills! 

Dear Mr. Williams,

As Pan-American Life Insurance Group seeks a resourceful and diligent individual for the sales development representative position, I am eager to work collaboratively with your team, exhibiting unwavering commitment to your vision. My affinity for sales prospecting, sales analytics, and cold calling, combined with my understanding of the insurance industry, make me an ideal candidate to drive revenue and customer satisfaction in this role.

Show your sales abilities in the body of your cover letter

You’ve written an exceptional opener, but there’s still more work that needs to be done to show companies you’re the sales pro they need. It’s just like providing customers with the right metrics to show that your product is the reliable solution they’re looking for. 

Speaking of metrics, the sales field uses plenty that you should include within examples of past work experience you list in this section. For instance, you could talk about how you implemented a new lead nurturing strategy that boosted end-of-funnel conversions by 42%. 

If you don’t have a ton of sales-related experience, you could also include any experiences utilizing transferable skills like customer service or any knowledge you’ve picked up through relevant education like a marketing degree. 

A detailed body paragraph showing sales achievements! 

While serving Accusoft, my tactical prowess in prospecting and lead nurturing amplified our customer spectrum, unveiling 62 promising leads via Zoho and HubSpot. This proactive approach sparked a robust 43% quarter-over-quarter sales increment.

Write a top-performing closer for your sales representative cover letter

Once you get into the closing paragraph, it’s time to round out the information you’ve covered by relating back to the company’s mission and the skills you emphasized. It’s the same as rephrasing details you covered in a sales presentation to ensure customers remember what stood out. 

You should also thank the hiring manager for their time and end with a call to action, just like you would in every sales pitch. However, remember to keep the CTA light in cover letters, such as “I look forward to discussing this position with you further.” 

The closer below misses the mark on many aspects since it doesn’t relate to any essential elements of the sales rep position.

Lacking information in this one! 

I believe my experience and education make me a great fit to be your next sales representative. I look forward to discussing this position in more detail with you soon. 

Jasmine Davis

Instead, write a closer like the one below that relates back to Johnson & Johnson’s mission while citing key skills like competitor analysis that they’re seeking in the position. 

A well-rounded closer based on company needs! 

My passion for delivering quality healthcare solutions aligns well with Johnson & Johnson’s commitment to profoundly change the trajectory of health for humanity. I am excited about applying my skills in healthcare industry regulations, competitor analysis, and pharmacology to contribute to your esteemed company. Discussing further how I could add value to your team is an opportunity I warmly welcome. Thank you for your time and consideration.

Ingrid Nilsson

If you can’t find a sales hiring manager’s name, simply leading with “Dear [name of company] hiring team” still works well. Just ensure the rest of your cover letter is highly specific to the company’s mission and skills they’re seeking, like lead gen or cold calling. 

As with your sales representative resume , one page will be the optimal length. You want to keep it concise and relevant to the company’s primary needs, like consultative selling or product presentations, to ensure you catch the hiring manager’s attention. 

You can keep a similar structure for each sales rep cover letter you write, but the details should be uniquely written to each company’s mission or needs. It’ll help you optimize for success when one company focuses on cold calling, whereas another emphasizes event marketing. 

A good cover letter makes an impression on readers. It’s how you get your foot in the door, and moves your resume to the top of the stack. Just restating the information in your resume won’t cut it. Let your personality shine and give specific examples of why you are the best candidate out there. The professional sales representative cover letter sample below is a great reference point for writing your own eye-catching cover letter. Incorporate the tips in the writing guide that follows it, and crafting the perfect cover letter will be simpler than you could have imagined.

Professional Sales Representative Cover Letter Sample

Sales representative cover letter must-haves.

If you aren’t able to sell yourself in your cover letter, it’s going to be hard to convince companies that you will be able to sell their products. That’s why it is important to show, not tell, the recruiting manager that you are a great salesperson using concrete examples. You will notice in the professional sales representative cover letter sample above that the introduction paragraph should explain why you want the job and why you are qualified for it, the next paragraph should illustrate this point through examples of your skills and experience, and you should end with a strong closing statement. Always thank the reader for his or her time. Your personality should come through in the cover letter, but make sure to keep the tone professional.

Best Action Verbs for a Sales Representative Cover Letter

As in the professional sales representative cover letter sample, action words make your letter more engaging and help paint a picture for the reader, so try including verbs such as communicate, maintain, sell, close, identify, address, assist, and respond.

Cover Letter Text

Dear Blue Steel,

As cheesy as it sounds, I think sales is in my blood. I have spent 10 years working in the field, and I can’t imagine doing anything else. I love what I do, and I am very good at it. I’d love the chance to bring my skills, experience, and drive to the sales team at Blue Steel. In the three years I spent working in B2B sales at my last job, I maintained a lead conversion above 75 percent every quarter. This made me one of the company’s top sellers. I think the key to my success was that I learned to love and believe in the products I sold. This came across to customers and made my job not just fun but easy. I am familiar with Blue Steel’s products, and your commitment to quality would make them a pleasure to sell. Communicating product benefit, addressing customers’ reservations, identifying qualified leads, and closing sales are my areas of expertise. I think I would be a strong addition to Blue Steel’s sales team and look forward to the chance to further expand your reach in the Dallas market. I welcome the chance to discuss this opportunity further in person. Thank you for taking the time to consider my application.

In addition to the Professional Sales Representative Cover Letter example, be sure to check out our Sales Representative resume example.

Sales Representative Cover Letter Examples (Template & 20+ Tips)

Create a standout sales representative cover letter with our online platform. browse professional templates for all levels and specialties. land your dream role today.

When writing a cover letter for a sales representative position, it's important to stand out from the crowd. Our sales representative cover letter guide will provide you with the knowledge and resources you need to make your cover letter stand out and get the job.

We will cover:

• How to write a cover letter, no matter your industry or job title.
• What to put on a cover letter to stand out.
• The top skills employers from every industry want to see.
• How to build a cover letter fast with our professional Cover Letter Builder .
• What a cover letter template is, and why you should use it.

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Sales Representative Cover Letter Sample

Dear Hiring Manager,

I am excited to apply for the position of Sales Representative at your company. With my enthusiasm and past experience in sales, I am confident that I would be an outstanding fit for the role.

I have a proven track record in sales and an in-depth knowledge of sales strategies. During my 3 years in the industry, I have consistently achieved sales goals while remaining attuned to customer needs. I have a natural ability to quickly build rapport with clients and am an expert at leveraging customer insights to develop effective sales plans.

I have extensive experience in selling products and services to customers, from negotiating contracts to closing deals. I am also proficient in using a variety of sales software, including CRM applications, to track customer interactions and manage sales activities.

I am an excellent communicator, both in written and verbal form. I am able to communicate effectively with customers to understand their needs and develop solutions that meet their requirements. Additionally, I have excellent organizational and problem-solving skills, which I utilize to ensure that sales activities are completed on time and to the highest standard.

I am confident that I could make a significant contribution to your company as a Sales Representative. I am eager to discuss the position in more detail and would welcome the opportunity to meet with you and further discuss my qualifications.

Thank you for your time and consideration.

Sincerely, [Your Name]

Why Do you Need a Sales Representative Cover Letter?

• A Sales Representative cover letter is essential for showcasing your qualifications and skills to potential employers.
• It is a great way to introduce yourself and explain why you are the right person for the job.
• A well written cover letter can help to make you stand out from other applicants by highlighting the areas in which you excel.
• It is also an opportunity to demonstrate your enthusiasm for the role and how you would contribute to the success of the company.
• A convincing cover letter will emphasize why you are the ideal candidate for the position, and will encourage employers to read your resume and consider you for the job.

A Few Important Rules To Keep In Mind

• Ensure that your cover letter is no longer than one page in length.
• Address the letter to a specific person whenever possible.
• Include your contact information at the top of the letter.
• Explain why you are writing the cover letter and why you would be a good fit for the position.
• Include relevant skills, experience, and achievements that demonstrate why you are the right person for the job.
• Keep the tone of the letter professional and positive.
• Proofread your cover letter carefully for any spelling or grammar errors.
• Thank the employer for taking the time to consider your application.

What's The Best Structure For Sales Representative Cover Letters?

After creating an impressive Sales Representative resume , the next step is crafting a compelling cover letter to accompany your job applications. It's essential to remember that your cover letter should maintain a formal tone and follow a recommended structure. But what exactly does this structure entail, and what key elements should be included in a Sales Representative cover letter? Let's explore the guidelines and components that will make your cover letter stand out.

Key Components For Sales Representative Cover Letters:

• Your contact information, including the date of writing
• The recipient's details, such as the company's name and the name of the addressee
• A professional greeting or salutation, like "Dear Mr. Levi,"
• An attention-grabbing opening statement to captivate the reader's interest
• A concise paragraph explaining why you are an excellent fit for the role
• Another paragraph highlighting why the position aligns with your career goals and aspirations
• A closing statement that reinforces your enthusiasm and suitability for the role
• A complimentary closing, such as "Regards" or "Sincerely," followed by your name
• An optional postscript (P.S.) to add a brief, impactful note or mention any additional relevant information.

Cover Letter Header

A header in a cover letter should typically include the following information:

• Your Full Name: Begin with your first and last name, written in a clear and legible format.
• Contact Information: Include your phone number, email address, and optionally, your mailing address. Providing multiple methods of contact ensures that the hiring manager can reach you easily.
• Date: Add the date on which you are writing the cover letter. This helps establish the timeline of your application.

It's important to place the header at the top of the cover letter, aligning it to the left or center of the page. This ensures that the reader can quickly identify your contact details and know when the cover letter was written.

Cover Letter Greeting / Salutation

A greeting in a cover letter should contain the following elements:

• Personalized Salutation: Address the hiring manager or the specific recipient of the cover letter by their name. If the name is not mentioned in the job posting or you are unsure about the recipient's name, it's acceptable to use a general salutation such as "Dear Hiring Manager" or "Dear [Company Name] Recruiting Team."
• Professional Tone: Maintain a formal and respectful tone throughout the greeting. Avoid using overly casual language or informal expressions.
• Correct Spelling and Title: Double-check the spelling of the recipient's name and ensure that you use the appropriate title (e.g., Mr., Ms., Dr., or Professor) if applicable. This shows attention to detail and professionalism.

For example, a suitable greeting could be "Dear Ms. Johnson," or "Dear Hiring Manager," depending on the information available. It's important to tailor the greeting to the specific recipient to create a personalized and professional tone for your cover letter.

Cover Letter Introduction

An introduction for a cover letter should capture the reader's attention and provide a brief overview of your background and interest in the position. Here's how an effective introduction should look:

• Opening Statement: Start with a strong opening sentence that immediately grabs the reader's attention. Consider mentioning your enthusiasm for the job opportunity or any specific aspect of the company or organization that sparked your interest.
• Brief Introduction: Provide a concise introduction of yourself and mention the specific position you are applying for. Include any relevant background information, such as your current role, educational background, or notable achievements that are directly related to the position.
• Connection to the Company: Demonstrate your knowledge of the company or organization and establish a connection between your skills and experiences with their mission, values, or industry. Showcasing your understanding and alignment with their goals helps to emphasize your fit for the role.
• Engaging Hook: Consider including a compelling sentence or two that highlights your unique selling points or key qualifications that make you stand out from other candidates. This can be a specific accomplishment, a relevant skill, or an experience that demonstrates your value as a potential employee.
• Transition to the Body: Conclude the introduction by smoothly transitioning to the main body of the cover letter, where you will provide more detailed information about your qualifications, experiences, and how they align with the requirements of the position.

By following these guidelines, your cover letter introduction will make a strong first impression and set the stage for the rest of your application.

Cover Letter Body

As an experienced sales representative, I am confident I can exceed your expectations. My success in sales is the result of strong communication and interpersonal skills, a drive to succeed, and an ability to adapt to different industries and customer needs.

I have extensive experience in B2B and B2C sales, including developing relationships with new clients, managing client accounts, and negotiating contracts. I am familiar with the latest sales processes and technologies, and I am comfortable utilizing a wide range of sales channels, including online, phone, and in-person.

I also have a track record of working effectively with cross-functional teams, including marketing, finance, and operations. I am knowledgeable about product development, pricing strategies, and promotional activities. I am also well-versed in utilizing data-driven analysis to identify target markets and develop sales strategies.

In my current role, I have consistently achieved sales goals and exceeded expectations. I have a proven record of success in sales, customer service, and client retention. I am confident I can make an immediate and positive impact on your sales team.

I am excited to discuss this opportunity further, and I look forward to hearing from you soon. Please do not hesitate to contact me if you have any questions.

Complimentary Close

The conclusion and signature of a cover letter provide a final opportunity to leave a positive impression and invite further action. Here's how the conclusion and signature of a cover letter should look:

• Summary of Interest: In the conclusion paragraph, summarize your interest in the position and reiterate your enthusiasm for the opportunity to contribute to the organization or school. Emphasize the value you can bring to the role and briefly mention your key qualifications or unique selling points.
• Appreciation and Gratitude: Express appreciation for the reader's time and consideration in reviewing your application. Thank them for the opportunity to be considered for the position and acknowledge any additional materials or documents you have included, such as references or a portfolio.
• Call to Action: Conclude the cover letter with a clear call to action. Indicate your availability for an interview or express your interest in discussing the opportunity further. Encourage the reader to contact you to schedule a meeting or provide any additional information they may require.
• Complimentary Closing: Choose a professional and appropriate complimentary closing to end your cover letter, such as "Sincerely," "Best Regards," or "Thank you." Ensure the closing reflects the overall tone and formality of the letter.
• Signature: Below the complimentary closing, leave space for your handwritten signature. Sign your name in ink using a legible and professional style. If you are submitting a digital or typed cover letter, you can simply type your full name.
• Typed Name: Beneath your signature, type your full name in a clear and readable font. This allows for easy identification and ensures clarity in case the handwritten signature is not clear.

Common Mistakes to Avoid When Writing a Sales Representative Cover Letter

When crafting a cover letter, it's essential to present yourself in the best possible light to potential employers. However, there are common mistakes that can hinder your chances of making a strong impression. By being aware of these pitfalls and avoiding them, you can ensure that your cover letter effectively highlights your qualifications and stands out from the competition. In this article, we will explore some of the most common mistakes to avoid when writing a cover letter, providing you with valuable insights and practical tips to help you create a compelling and impactful introduction that captures the attention of hiring managers. Whether you're a seasoned professional or just starting your career journey, understanding these mistakes will greatly enhance your chances of success in the job application process. So, let's dive in and discover how to steer clear of these common missteps and create a standout cover letter that gets you noticed by potential employers.

• Using a generic cover letter template without tailoring it to the specific job posting.
• Omitting a call to action in the closing paragraph.
• Failing to proofread the letter for errors.
• Including too much personal information.
• Not addressing the letter to a specific person.
• Not offering concrete examples of past successes.
• Focusing on what you want to gain from the job rather than the value you can offer.
• Making the cover letter too long.
• Using too many technical terms or industry jargon.
• Making spelling and grammar mistakes.

Key Takeaways For a Sales Representative Cover Letter

• Highlight your experience in sales and customer service.
• Demonstrate your ability to be a team player.
• Outline your ability to identify customer needs and meet sales goals.
• Present your ability to build relationships with customers and colleagues.
• Explain your knowledge of products and services.
• Showcase your organization and communication skills.
• Demonstrate your success in meeting and exceeding sales targets.
• Mention any industry awards or certifications.

14 Professional Sales Representative Cover Letter Examples for 2024

Your sales representative cover letter must immediately highlight your capacity to generate revenue. Demonstrate your track record with concrete figures to bolster your credibility. In the second paragraph, show your understanding of customer relationship management. Such insights set you apart and show you're more than just a numbers person.

All cover letter examples in this guide

Entry-Level Sales Representative

Advertising Sales Representative

Field Sales Representative

Medical Device Sales Representative

Regional Sales Representative

Sales Account Executive

Sales Account Manager

Sales Development Representative

Sales Support Representative

Technical Sales Representative

Telesales Representative

Territory Sales Representative

Wine Sales Representative

Cover letter guide.

Sales Representative Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Sales Representative Cover Letter

Key Takeaways

By Experience

Crafting a sales representative cover letter can be daunting, especially if you're deep into the job hunt and realized it's a crucial step you can't skip. Instead of echoing your resume, your cover letter should spotlight your proudest achievement with a compelling story. Striking the right balance between formality and originality means steering clear of clichés. Remember, brevity is key – keep it to one page to make a strong, concise impression.

• Step your best foot forward in the sales representative cover letter introduction;
• Be inspired by other professionals' certified cover letters;
• Structure your sales representative cover letter to feature what matters most;
• Close off your sales representative cover letter to make a memorable impression on recruiters.

But where to start writing? Upload your resume into Enhancv's AI, which will prepare your sales representative cover letter (all you need to do is personalize it, and you'll be good to go).

If the sales representative isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

• Sales Representative resume guide and example
• Sales Specialist cover letter example
• Account Coordinator cover letter example
• Sales Administrator cover letter example
• Wine Sales cover letter example
• Sales Promoter cover letter example
• Convenience Store Manager cover letter example
• Sales Engineer cover letter example
• Sales Recruiter cover letter example
• Sales Advisor cover letter example
• Leasing Manager cover letter example

Sales Representative cover letter example

Payton Webster

Cleveland, OH

+1-(234)-555-1234

[email protected]

• Quantifiable achievements: The cover letter highlights specific achievements, such as improving sales efficiency by 25% and securing a $1.5 million revenue increase. This not only demonstrates the candidate's capability but also shows potential employers their ability to produce tangible results.
• Relevant experience: Citing the leadership role in managing sales representatives and reaching a record sales milestone of $5 million speaks to the candidate's ability to successfully oversee and motivate a team, which is crucial for a Sales Representative position.
• Strategic initiatives: The implementation of a revamped CRM system shows the candidate's strategic thinking and problem-solving skills. It illustrates their proactive approach to enhancing customer relationships and operational efficiency – key aspects of a business development role.

The format of your sales representative cover letter: structure, fonts, margins, and more

Your sales representative cover letter should include a header (with your name, position, and date); a greeting and introductory paragraph; a body and closing paragraphs; and an optional signature.

Remember that you're writing your sales representative cover letter for recruiters - as the Applicant Tracker System won't scan this content.

Here are a few more tips and tricks to keep in mind when formatting your sales representative cover letter:

• Use the same font in your sales representative cover letter and resume . We recommend modern fonts, e.g. Lato and Rubik, to help you stand out, instead of the stereotypical Arial and Times New Roman.
• Each paragraph should have single spacing, which is already set up for you in our cover letter templates .
• Our cover letter builder follows industry standards for your sales representative cover letter formatting - with a one-inch margin, surrounding your content.
• Always export your sales representative cover letter in PDF to ensure the image or text quality stays the same and your writing isn't moved about.

The top sections on a sales representative cover letter

• Header: This section includes the applicant's contact information, the date, and the recruiter's contact information, providing a professional appearance and easy reference for follow-up.
• Greeting: Personalize the greeting by addressing the hiring manager by name, which demonstrates attention to detail and a personalized approach, key skills in sales.
• Introduction: Open with a strong statement that summarizes the candidate's enthusiasm for the role and relevant experience, grabbing the recruiter's attention and mirroring the ability to quickly engage a potential client.
• Sales Pitch Body: Focus on previous sales achievements, quantifiable results, and relationship-building skills, likening the cover letter to a sales pitch where the candidate is the product.
• Strong Closing Call to Action: End with a compelling closing that reiterates interest in the position and includes a proactive call to action, reflecting the sales expertise in closing deals and moving forward to the next step.

Key qualities recruiters search for in a candidate’s cover letter

• Proven sales track record: Demonstrates ability to meet and exceed sales targets, illustrating a history of success and goal achievement.
• Persuasive communication skills: Essential for convincing customers to purchase products or services and effectively addressing objections.
• Relationship-building expertise: Important for developing and maintaining strong connections with clients, leading to increased loyalty and repeat business.
• Adaptability and flexibility: Allows for adjusting sales techniques and strategies to different clients or market changes, ensuring consistent performance.
• In-depth product knowledge: Enables the sales representative to confidently discuss product features, benefits, and value propositions with potential buyers.
• Negotiation and closing abilities: Critical for securing deals and ensuring profitability, showcasing the representative’s skill in finalizing sales effectively.

Greeting recruiters with your sales representative cover letter salutation

What better way to start your conversation with the hiring manager, than by greeting them?

Take the time to find out who the professional, recruiting for the role, is.

Search on LinkedIn, the company website. And for those still keen on making a fantastic first impression, you could even contact the organization, asking for the recruiter's name and more details about the job.

Address recruiters in the sales representative greeting by either their first name or last name. (e.g. "Dear Anthony" or "Dear Ms. Smarts").

If you're unable to discover the recruiter's name - don't go for the impersonal "To whom it may concern", but instead use "Dear HR team".

List of salutations you can use

• Dear Hiring Manager,
• Dear [Recipient's Name],
• Dear [Department] Team,
• Dear [Company Name] Recruiter,
• Dear [Job Title] Hiring Committee,
• Dear [Mr./Ms./Dr.] [Last Name],

Your sales representative cover letter intro: showing your interest in the role

On to the actual content of your sales representative cover letter and the introductory paragraph .

The intro should be no more than two sentences long and presents you in the best light possible.

Use your sales representative cover letter introduction to prove exactly what interests you in the role or organization. Is it the:

• Company culture;
• Growth opportunities;
• Projects and awards the team worked on/won in the past year;
• Specific technologies the department uses.

When writing your sales representative cover letter intro, be precise and sound enthusiastic about the role.

Your introduction should hint to recruiters that you're excited about the opportunity and that you possess an array of soft skills, e.g. motivation, determination, work ethic, etc.

Storytelling in the middle (or body) of your sales representative cover letter

You've got your whole resume sorted, detailing your achievements and skills. What else can you write in your sales representative cover letter ?

For starters, take the time to re-assess the job requirements and re-discover the most crucial skills and requirements (or keywords).

After making a list of these important keywords, look back on your experience to select just one of your past accomplishments.

Choose the achievement that is the most noteworthy, relevant to the role, and matches the required skills.

Use the next between three and six paragraphs to narrate how:

• you've grown your skill set, thanks to your achievement;
• you'd use the know-how you've gained in your new role;
• your accomplishment could help your potential employers grow.

Remember that recruiters don't need a retelling of your whole resume, but want to find out what makes you, you.

Final words: writing your sales representative cover letter closing paragraph

The final paragraph of your sales representative cover letter allows you that one final chance to make a great first impression .

Instead of going straight to the "sincerely yours" ending, you can back up your skills with a promise of:

• how you see yourself growing into the role;
• the unique skills you'd bring to the organization.

Whatever you choose, always be specific (and remember to uphold your promise, once you land the role).

If this option doesn't seem that appealing to you, close off your sales representative cover letter with a follow-up request.

You could even provide your availability for interviews so that the recruiters would be able to easily arrange your first meeting.

No experience sales representative cover letter: making the most out of your profile

Candidates who happen to have no professional experience use their sales representative cover letter to stand out.

Instead of focusing on a professional achievement, aim to quantify all the relevant, transferrable skills from your life experience.

Once again, the best practice to do so would be to select an accomplishment - from your whole career history.

Another option would be to plan out your career goals and objectives: how do you see yourself growing, as a professional, in the next five years, thanks to this opportunity?

Be precise and concise about your dreams, and align them with the company vision.

Key takeaways

We hope this sales representative cover letter writing guide has shown you how to:

• Format your sales representative cover letter with the mandatory sections (e.g. header, greeting, intro, body, and closing) and select the right font (P.S. It should be the same as the one you've used for your resume);
• Substitute your lack of professional experience with your most noteworthy achievement, outside of work, or your dreams and passions;
• Ensure recruiters have a more personalized experience by tailoring your cover letter not just to the role, but to them (e.g. writing their first/last name in the salutation, etc.);
• Introducing your biggest achievement and the skills it has taught you in your sales representative cover letter body;
• Write no more than two sentences in your sales representative cover letter introduction to set the right tone from the get-go.

Sales Representative cover letter examples

Explore additional sales representative cover letter samples and guides and see what works for your level of experience or role.

Cover letter examples by industry

AI cover letter writer, powered by ChatGPT

Enhancv harnesses the capabilities of ChatGPT to provide a streamlined interface designed specifically focused on composing a compelling cover letter without the hassle of thinking about formatting and wording.

• Content tailored to the job posting you're applying for
• ChatGPT model specifically trained by Enhancv
• Lightning-fast responses

Best Resume Layout: 9 Examples and Templates That Recruiters Approve

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• Cover Letter Examples
• Sales Cover Letter: Example & Tips for Sales Positions

Sales Cover Letter: Example & Tips for Sales Positions

Our customers have been hired by:

You've got sales skills that could convince a fish it needs a bicycle. But convincing a hiring manager that they need specifically YOU in their team is a different story.

Let's craft a sales cover letter that showcases your talents like a blockbuster product launch, making hiring managers eager to buy into your career potential. Take a sip of coffee, and let’s get to business.

This sales cover letter guide will show you:

• Sales cover letter example better than 9 out of 10 other cover letters.
• How to write a sales cover letter that will land you more interviews.
• Detailed instructions on highlighting your sales skills in a cover letter for sales jobs.
• How to sell your candidacy on a sales position cover letter to get any job you want.

Want to write your cover letter fast? Use our cover letter builder. Choose from  20+ professional cover letter templates  that match your resume. See actionable examples and get expert tips along the way.

Create your cover letter now

Sample cover letter for a resume— See more cover letter samples and create your cover letter here .

Need to get more specific? Check out these cover letter examples:

• Sales Associate Cover Letter
• Customer Success Manager Cover Letter
• Retail Management Cover Letter
• Sales Representative Cover Letter
• Sales Manager Cover Letter

Want to explore your options further? See our full selection of cover letter examples for every career:  Best Cover Letter Examples for All Professions .

Sales Cover Letter Example

William Wiley

Sales Professional

4437 Water Street

San Francisco, CA 94108

515-605-2324

[email protected]

linkedin.com/in/williamwiley

Detroit, 6/15/2022

Ronald Vogel

Sales Director

2296 Woodbridge Lane

Detroit, MI 48201

Dear Mr. Vogel, 

As a highly motivated and results-driven sales professional, my skills and experience make me an ideal candidate for the sales position at Brixor.

During my time at Enigma, I was responsible for developing new business opportunities and managing key accounts. One accomplishment that I am particularly proud of is successfully closing a deal with a major retail chain resulting in an 8% increase in revenue for my team. Without understanding customer needs and tailoring solutions to the client, that would not have happened.

What excites me about joining Brixor is the company's reputation for innovation and excellence in customer service. Seeing how the team uses cutting-edge technology to deliver personalized solutions that meet each client's unique needs is inspiring. I am confident that my experience in consultative selling and account management aligns well with the needs of Brixor's sales department. 

I look forward to discussing how I can contribute to Brixor’s lead generation and customer retention strategies during an interview or phone call.

Sincerely, 

This sample looks neat, right? Let's teach you how to write a sales cover letter like that. 

Use the Best Structure for Sales Cover Letters

Above, you just witnessed our take on a sales cover letter that sells.

But what was so great about it? Was it the intro? The template? Maybe the closing?

The answer is yes—it's all of these things. A great cover letter for sales jobs is one that is structured just right and which is pitch perfect .

Here’s what you should include on a cover letter in sales:

• your contact information ,
• the company’s details,
• an opening greeting or salutation,
• an introductory paragraph,
• examples of the value you'd bring to the sales team,
• reasons why this sales job is ideal for you,
• a closing paragraph,
• sign-off statement and your name,
• a postscript (P.S.).

That’s our recommendation on what to put in the perfect sales cover letter. It’s kind of like the BANT framework , but to get the sales job.

Make sure the related resume for sales positions is in tip-top shape, as well:

• Sales Associate Resume
• Sales Manager Resume
• Sales Representative Resume

Address Your Cover Letter for Sales Positions Correctly

To start a cover letter for sales jobs, first create a header section with the contact details of you and the recipient. 

List Your Personal Details

At the very top of your sales position cover letter, aligned to the left, is where you'll add your contact deets. Include your name , email address , and phone number , and a LinkedIn profile URL .

Optionally, you could choose to add your mailing address, job title, or branding statement.

Make sure it matches your sales resume to offer the sales manager a unified package.

Pro Tip : Don’t add the remainder of your social links, profile URLs, and portfolio information with your contact details as you did on your salesperson resume, unless the account executive cover letter template you choose includes an area for them .

Add The Date of Writing

A formal letter, such as a cover letter for sales, requires a date:

September 1, 2019

Whether you’re a director of sales or a store assistant, the date of writing is important on any formal letter (and a sales associate cover letter is a formal document).

Include Their Details

Next, add the addressee, which, in your case, is the hiring manager, sales executive, or HR director. Follow that up by inserting the company address just beneath.

Here’s what the finished sales job cover letter address area might look like:

Addressing your cover sheet for resumes the wrong way is just like not including one at all, so make sure you get it right: How to Address a Cover Letter: Sample & Guide [20+ Examples]

Start Off on the Right Foot

The opening area, whether its a entry-level cover letter for sales or a senior sales position cover letter, is super important to get right.

Its prominent location ensures that it gets the most eye time, and if you’ve got to hook them here if you want a shot at them reading the rest of it.

Start with a Greeting or Salutation

Say you’re cold calling. After it rings on their end and they pick up, you just launch into your spiel: Hello, so would you like to buy our cutting-edge...

You can see why that wouldn’t work, right? You’re looking for conversion, not churn, and on your sales position cover letter, the same rule applies.

Finding the name of the dear hiring manager makes the difference between it feeling personalized and it seeming like it was mass-delivered to the entire sales district.

First names work miracles, as they immediately grab the attention of the Head of Sales or HR manager. But, you can be more formal and use their last name, if need be.

If you're unable to locate their name, don't stress. We've got some other ideas: Cover Letter Introductions [20+ Examples]

Craft a Strong Introduction Paragraph

The opening statement on a sales cover letter should be like the irresistible first line in any great sales proposal.

There are plenty of ways to go about this, but as long as they grab the hiring manager’s attention and makes them want to read further, you can’t go wrong.

Here's a great sales cover letter example opening:

Cover Letter Example for Sales Jobs: Opening Paragraph

As a longtime user and fan of Lansing’s peerless software offerings, I was thrilled to see the opening for an SaaS sales account manager. With my experience as an award-winning salesperson at AWS, I know I can use my skill set and product knowledge to become a valuable member of the Lansing sales team.

This sales cover letter sample is written about the company specifically. It gives a seductive taste of why you’d be perfect for their sales team.

It’s not only a great opening paragraph, but it’ll make them want to read more!

For other intriguing ideas, see: How to Write a Cover Letter: Sample & Guide [20+ Examples]

When making a resume in our builder, drag & drop bullet points, skills, and auto-fill the boring stuff. Spell check? Check . Start building a  professional resume template here for free .

When you’re done, our easy resume builder will score your resume and our resume checker will tell you exactly how to make it better.

Show Your Worth in the Middle Paragraphs

It’s a hirer’s market . The odds don’t seem to be in your favor, but don’t stress. You’ll be one of the few who wrote a sales cover letter, and the only one who did it so masterfully.

These next two areas (a paragraph for each is suggested) give you plenty of room to motivate them to hire you; after all, a cover letter is also known as a motivation letter or letter of motivation . 

Explain Why You’re Perfect for Them

You’ve stunned them with that seductively sick sales start. Now, time to quickly and expertly reel them in by showing how you’re the perfect fit for their sales team.

Here’s what a job applicant might say on a sample sales cover letter:

Sales Cover Letter Example: Middle Part

At my current role with AWS, I have many responsibilities and achievements that would translate well into a role with Lansing. AWS has numerous software and cloud services, many which have counterparts at Lansing, such as their virtual machines and the machine learning catalog. On top of that, my accounts there have often all been lucrative clients for the company, and I’m sure that I could achieve similar results at Lansing, such as:

• Reduced Customer Acquisition Cost (CAC) of main accounts by over 18%
• Implemented new measures that increased lead generation by more than 37%

See that middle part of a cover letter for sales? With this compelling paragraph, they see that your acquired sales associate skills and sales experience makes you the ideal new hire for the sales job. Also, you prove it with quantifiable numbers.

Pro Tip : Remember using keywords on your resume ? It’s one of the most important ways to make sure it’s tailored . Add them on your inbound or outbound sales cover letter, as well.

Say Why They’re Perfect for You

You gave a powerful spiel just now. Good job! But now they look at you, the salesman or saleswoman, and get a bit guarded, like I wonder what’s in it for them?

It’s the same when applying to sales positions.

They already know money is a key part of why you’re selling them, but if that’s all there is for you, they’ll choose someone else. They don’t want to feel that you’re only in it for the money. You told them why you’re the best possible future salesperson, so now explain why this sales job is perfect for you:

Obtaining the SaaS sales account manager position at Lansing would be a dream turned reality. I’ve been a years-long fan and user of several of your consumer offerings, and there is no other sales team that would make me as excited to work for. Should I be honored with being chosen for the sales position, I’d certainly be the envy of my friends!

How about that sales job cover letter?

You’ve praised the company and explained why their sales team is the only one for you—the VP of sales or the hiring sales manager will feel like they just earned one hell of a commission after finding your cover letter!

Here’s a kicker for you. We’ve got a wealth of tips on these two central resume cover sheet paragraphs and on writing a senior or junior sales cover letter that will let you stand out: 35+ Successful Cover Letter Tips, Advice & Guidelines

Create a Compelling Finish for Your Sales Cover Letter

You’ve come so far, but don’t blow it yet by losing that momentum before you cross the finish line. Summon that second wind so you can end it with a powerful closing statement.

Use a potent closing sentence or paragraph to quickly tie it all together:

Sales Cover Letter Example: Final Paragraph

I would welcome the chance to discuss your current software sales objectives and show you how my successes at AWS can translate into growth and increased customer retention for Lansing.

This sales cover letter sample was easy-breezy, right? You wrapped it up with a bow by summarizing your cover letter in sales and then leaving the decision in their hands. For them, all they see is up and to the right!

Use a Complimentary Close

A closing sentiment followed by your name seals the deal.

Here’s how complicated that is:

Zosia Marigold

Not complicated at all, right? That closing sentiment (“ Sincerely ” here) is known as a complimentary close or complimentary closing, and that is then followed by your John Hancock to end the cover letter.

Ending strongly on a cover letter for sales positions is just as critical as an attention-grabbing start, like the perfect value proposition. Read this for more tips and examples: How to End a Cover Letter: Sample & Complete Guide [+20 Examples]

Add a Postscript to Seal the Deal

Wait, you said we were done!

I know, but just hear me out for one more moment, if you will. Adding a P.S., though not necessary, is a great writing hack when preparing a sales cover letter. Every great cover letter for salespeople contains a postscript.

Here’s what I mean:

Cover Letter for Sales: Example of a P.S.

P.S. I’d love the chance to sit down with you over a coffee and go over how I can bring similar results (12% increase in retention) to your company, as well.

A postscript near the end of a sales cover letter is a great way to seal the deal so you can get paid for sealing deals!

Key Takeaway

Writing a job converting sales cover letter wasn’t as complicated as you thought, now, was it?

Just remember to keep these points in mind for a successful cover letter for sales jobs:

Start with a bang —Your opening statement on your sales cover letter is important because it’ll determine if the VP of Sales or Director of Sales reads any further or slams the door in your face.

Show you belong together —This is your sales pitch, your spiel. Use the body area to show (and prove!) that you’re a perfect fit for the company and they’re the ideal sales team for you.

Finish strong —You held their attention to the end, but use a strong ending so they’ll be sure to move on to your resume and a lucrative sales interview.

Now you have a sales cover letter that’ll surely take you from Closed-Lost to Closed-Won in the company’s hiring funnel.

Have any questions on how to write a sales cover letter? Not sure how to address a cover letter for sales assistants, start your body paragraphs, or end your cover letter in a strong way? Get at us in the comments below, and we’ll answer your question. Thanks for reading!

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• Cover Letter

Inside Sales Representative   Cover Letter

Inside sales representative cover letter (with examples).

If you’re looking for a good-paying and rewarding job that allows you to work from home or in a professional administrative setting and take responsibility for generating sales for a company, working as an inside sales representative could be right up your alley. The job requires a basic understanding of the functions of business along with very strong communication skills .

So, you might be thinking, how do I become an inside sales representative ?

The first step in landing a rewarding career as an inside sales representative is writing a concise and relevant cover letter , detailing your experience in the field, your sales and customer service skills , and your interest in the job.

Although many full-time jobs , internships, and paid professional opportunities require applicants to send a cover letter along with their resume during the application process, writing a cover letter is even more important for inside sales representatives since the hiring process can be extremely competitive.

Writing a cover letter allows job-seekers to explain why they’re the best candidate for the role. It’s also a great platform to fill in any holes in their resume and discuss their customer service and professional sales and business experience.

Working as an inside sales representative can be a rewarding job, especially for young people just entering the workforce. Not only does the gig come with opportunities for full-time work and solid career growth, but it’s also a great way to earn money fast based on your success rates since part of your pay will come from commission.

Writing a top-notch cover letter can directly affect your career prospects as an inside sales representative. A well-structured cover letter can even help maximize your chances of being promoted or landing a higher-level position in the future.

By following a cover letter template you’ll stand out to hiring managers and make a great first impression on senior sales reps and prospective employers.

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• Inside Sales Representative
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Parts of an Inside Sales Representative Cover Letter

Writing a cover letter may seem like a daunting task, but if you successfully tackle each part of the letter, you’ll land a great inside sales job in no time.

Your cover letter is your chance to highlight the skills and qualifications listed on your resume . It’s a great platform to discuss accomplishments that may not be included in your resume, tell anecdotes to stand out and reiterate the qualifications and experiences listed in the job posting, and convey your personality, work style, and professional goals.

A successful inside sales representative cover letter should generally focus on education, practical work experiences, work ethic, and business-related skill sets. It’s particularly essential to highlight your customer service and communication skills since sales reps are tasked with developing rapport and maintaining professional relationships with clients.

The letter should typically be composed of a professional header, an attention-grabbing first paragraph, a solid body section that explains your skills and sales experiences in detail, a compelling conclusion, and an appropriate salutation.

The best cover letters for inside sales positions highlight a proven track record in achieving monthly sales goals, top-notch customer relationship management skills , a demonstrated ability to manage all aspects of the sales process, and experience bringing on new clients and generating account growth and revenue.

Just like a business letter or two-week notice document, your cover letter should be clear, concise, and professional . Hiring managers and prospective employers are much more likely to call you in for an interview, allowing you to ask questions and learn more about the position if your cover letter is easy to read and appropriately structured.

Before submitting a cover letter, applicants should proofread and double-check the formatting of their cover letter. Typically, the best cover letters have standard one-inch page margins, are written in a generic font, like Times New Roman, and are organized into grammatically correct sentences and paragraphs.

Following a template or using a sample cover letter, such as the one included below, will help you maintain proper formatting and stay focused when writing.

Inside Sales Representative Cover Letter Opening

The first few lines of an inside sales representative cover letter are essential in making a great first impression on hiring managers and continuing on in the interview and onboarding process.

Since hiring managers and prospective employers typically read cover letters before ever meeting or speaking with job applicants, it’s important to be concise in the first paragraph of your cover letter in order to clearly convey your passion and interest in the sales role.

Having the perfect opening paragraph will convince the hiring manager of your enthusiasm, compel them to keep reading the rest of your cover letter, and even lead them to spend more time reviewing your application. In this sense, having a solid cover letter opening can help you land job interviews and ultimately get hired and start your dream career as an inside sales rep.

For inside sales representative cover letters, in particular, it’s important that applicants convey their sales expertise and communication skills right off the bat. A great way of doing this is by explicitly highlighting how many years of business experience you have or listing your key qualifications in the first paragraph of your cover letter.

In addition to perfectly crafting the opening lines of your cover letter, you’ll also want to make sure to properly address the hiring manager and include a correctly formatted header, as you would in any business or professional letter. If you’re unsure of the hiring manager’s name , you can always address the letter “To whom it may concern” or simply write “Dear sir or madam.”

Competition can be tight when applying for sales jobs, so it’s important to stand out and make a positive and lasting first impression on hiring managers in the first few sentences of your cover letter.

Here’s an example of what the opening sentences of a great insides sales representative cover letter might look like:

Zachary Hacking Hiring Manager Hearing Works 64 Orchid Drive New York, NY 10077 Dear Mr. Hacking, I am writing to express my interest in the Inside Sales Representative position with Hearing Works. I am confident that my customer service skills and extensive experience as a customer service and sales representative would be a great benefit to your company. I am highly motivated, have a bachelor’s degree in business from SUNY College of Technology At Alfred, and am fully capable of curating professional relationships with clients, growing sales, and remaining focused under pressure.

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Inside sales representative cover letter body.

The body section of your inside sales representative cover letter is where you can really dive deep into explaining your most desirable skills and qualifications. Your ultimate goal in the middle few paragraphs of your cover letter is to prove to the hiring manager that you’re the best salesperson for the job.

Job seekers applying for inside sales roles should use the body of their cover letter to explain their previous work experience in detail , discuss their key professional abilities, and point out specific ways in which they communicate with clients, sell services and products, develop strategic sales pitches, negotiate deals, and improve sales performance.

Remember, solid communication and quality customer service skills are some of the most highly sought qualities of successful salespeople. The body paragraphs of your cover letter should clearly portray your interpersonal skills and sales expertise.

It’s always a good idea to closely read the specific job posting you’re applying to before writing the body of your cover letter . You should trailer this section of your cover letter in particular to the skills, qualifications, and work responsibilities listed in the ad.

Additionally, if you know anyone at the company you’re applying to who has agreed to write you a recommendation letter or vouch for your professional skills, the body of your cover letter is a great place to include that internal reference .

Here’s an effective sample that you can use as a template when writing the body paragraphs of your sales cover letter:

Throughout the course of my career in sales, I have perfected my communication and negotiation skills and mastered my abilities to develop strategic sales pitches and sell services and products. In my previous position as a sales representative with Whalebone Industries, where I worked for the last five years, I consistently surpassed weekly phone sale quotas by more than 100 percent, and developed methods to strengthen our business model and maintain excellent customer service. I have a proven track record of improving sales performance and increasing revenue streams. In my ten years in the sales and customer service industries, I have developed expert telephone etiquette and a knack for maintaining high customer satisfaction rates and increasing business accounts. I am committed to Hearing Works’ mission and am prepared to contribute to your continuing success through using my industry expertise to grow monthly sales.

Inside Sales Representative Cover Letter Closing Lines With Sample

To wrap up your cover letter, you’ll want to tie up any loose ends, summarize your experience, skills, and passion, and close the document with a professional salutation. The conclusion of your cover letter should emphasize your interest in getting hired for the role.

The best cover letters also typically end by asking for a phone or in-person interview or showing interest in continuing on in the hiring process.

Conveying your enthusiasm for the role and thanking the hiring manager for their time spent reviewing your cover letter and job application will up your chances of getting a callback and landing an in-person job interview.

Lastly, make sure you close your inside sales representative cover letter with an appropriate salutation and a professional signature that includes your phone number and email address.

An excellent way of closing your inside sales rep cover letter is like this:

As an experienced sales representative with high-level customer service and business skills, I am excited at the opportunity to put my qualifications to use as an inside sales representative at Hearing Works. If given the opportunity to join your sales team, you can count on me to perform all duties with focus, integrity, and expert attention to detail. I welcome the chance to discuss this position and explain what I can offer your company. Thank you so much for your time and consideration. Kind regards, Austin Jacobs (917) 534-0987 [email protected]

Example Of An Inside Sales Representative Cover Letter

Here’s a great example of a professional and properly formatted inside sales representative cover letter:

Zachary Hacking Hiring Manager Hearing Works 64 Orchid Drive New York, NY 10077 Dear Mr. Hacking, I am writing to express my interest in the Inside Sales Representative position with Hearing Works. I am confident that my customer service skills and extensive experience as a customer service and sales representative would be a great benefit to your company. I am highly motivated, have a bachelor’s degree in business from SUNY College of Technology At Alfred, and am fully capable of curating professional relationships with clients, growing sales, and remaining focused under pressure. Throughout the course of my career in sales, I have perfected my communication and negotiation skills and mastered my abilities to develop strategic sales pitches and sell services and products. In my previous position as a sales representative with Whalebone Industries, where I worked for the last five years, I consistently surpassed weekly phone sale quotas by more than 100 percent, and developed methods to strengthen our business model and maintain excellent customer service. I have a proven track record of improving sales performance and increasing revenue streams. In my ten years in the sales and customer service industries, I have developed expert telephone etiquette and a knack for maintaining high customer satisfaction rates and increasing business accounts. I am committed to Hearing Works’ mission and am prepared to contribute to your continuing success through using my industry expertise to grow monthly sales. As an experienced sales representative with high-level customer service and business skills , I am excited at the opportunity to put my qualifications to use as an inside sales representative at Hearing Works. If given the opportunity to join your sales team, you can count on me to perform all duties with focus, integrity, and expert attention to detail. I welcome the chance to discuss this position and explain what I can offer your company. Thank you so much for your time and consideration. Kind regards, Austin Jacobs (917) 534-0987 [email protected]

Final Thoughts

If you’re looking to land a rewarding position as an inside sales representative with great job opportunities for professional advancement and career growth, a professional and well-written cover letter will help you put your best foot forward, get noticed, and make the hiring process and breeze.

You only get one shot at making a positive and impactful first impression in your sales rep cover letter. Conveying high-level communication, business, customer service, and interpersonal skills is essential to getting hired and finding career success as an inside sales representative.

Using the template and tips outlined in this article, and structuring your cover letter to emphasize your strengths and career goals , will set you apart from other applicants and allow you to land your dream job as an inside sales representative.

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Resume Worded   |  Career Strategy

14 sales development representative cover letters.

Approved by real hiring managers, these Sales Development Representative cover letters have been proven to get people hired in 2024. A hiring manager explains why.

Table of contents

• Sales Development Representative
• Senior Sales Development Representative
• Business Development Representative
• Inside Sales Representative
• Alternative introductions for your cover letter
• Sales Development Representative resume examples

Sales Development Representative Cover Letter Example

Why this cover letter works in 2024, quantifiable achievements.

Highlighting specific accomplishments in terms of numbers showcases the impact you've made in previous roles. Make sure to include relevant and impressive figures to demonstrate your value.

Adaptability and Learning

Emphasizing your eagerness to learn and adapt to new technologies and trends shows that you're a proactive and valuable candidate. This will help you stand out in a constantly evolving industry.

Showing an Understanding of the Company's Product

When you share your personal experience with the company's product, it demonstrates that you understand what the company does and how it benefits its customers. This is a great way to show that you're not just looking for any job, but that you're genuinely interested in this specific role at this specific company.

Highlighting Relevant Experience and Achievements

By detailing how you've used your skills in a previous role to drive sales, you're providing concrete evidence of your capabilities. Also, specific numbers like '30% decrease in response times' and '15% increase in conversions' make your success more tangible. This kind of detail reassures hiring managers that you can achieve results.

Highlighting unique sales approach

When you describe yourself as a relationship builder, not just a salesperson, you're showcasing your unique approach to sales, which is crucial in today's market. It's not just about selling a product or service anymore, it's about building a relationship with the customers and understanding their needs. This can make you an attractive candidate to hiring managers who value soft skills and relationship-driven sales strategies.

Quantified achievements

By providing specific figures on how much you increased the conversion rate, you're showing measurable evidence of your success. It's one thing to say you're good at what you do, it's another to back it up with hard numbers. This can impress potential employers and give them concrete proof of your potential to drive growth within their organization.

Linking personal motivation to company's goals

When you express excitement about the role and convey that working in an innovative company aligns with your career aspirations, it shows that the job is more to you than just a paycheck. This shows potential employers that you're genuinely interested in the role and the company, increasing your chances of being taken seriously as a candidate.

Showing passion for impact

By stating your passion for the impact a well-crafted solution can have on business growth, you're revealing your motivation and dedication to the role. This not only shows potential employers you're committed, but also that you understand the broader implications of your role and are ready to use your skills for the greater benefit of the company.

Warm closing

The way you sign off your cover letter sets the tone for your future interactions with the potential employer. A warm and professional closing, such as "Warm regards," leaves a positive impression and shows respect and appreciation for the reader's time.

Show your enthusiasm for the business development role

Describing your initial attraction to the company's product shows you're not just looking for any job, but you're interested in this specific role at this specific company.

Quantify your sales achievements

Talking about your past success with numbers proves you can bring valuable experience to the sales team. It's more convincing than just saying you're good at sales.

Connect your skills to company needs

By explaining how you can use your abilities to help the company grow, you make a strong case for why you're the right fit for the job.

Express gratitude in your cover letter

A simple thank you at the end of your cover letter shows professionalism and respect for the reader's time.

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Express passion for the product

Starting your letter with enthusiasm for the company's unique product instantly grabs the reader's attention and sets a positive tone for your application.

Demonstrate your lead generation skills

Quantifying your success in exceeding sales targets illustrates your direct contribution to growth, a key trait for a sales development representative.

Showcase a significant achievement

Detailing a specific success story, like securing a major client, proves your ability to make an impact, reinforcing your suitability for the role.

Highlight your eagerness to grow

Expressing excitement about working with a passionate team and learning more about sales and technology shows you're looking to contribute and grow, which is appealing to employers.

End with an invitation to discuss further

Closing your application by inviting further discussion about your contribution to the company's success is a proactive move that can lead to an interview.

Show your enthusiasm for the sales development role

Starting your cover letter by expressing excitement highlights your genuine interest in the job and company. This personal connection can set you apart from other applicants.

Connect your experience to the company's needs

When you link your decision to apply with the company’s search for a driven individual, you directly align your enthusiasm with their requirements, demonstrating you are a perfect fit.

Demonstrate your sales impact with specific examples

Using a clear example of how you solved a client’s problem and saved them money not only showcases your ability to deliver results but also your understanding of the sales process and customer needs.

Highlight your passion for the product

Expressing excitement about working with the company’s product shows that your interest goes beyond just the job. It suggests you will be a motivated and engaged member of the team.

End with a strong call to action

Closing your letter by looking forward to discussing your contribution to the company’s success is a proactive and positive way to end, indicating your eagerness to be part of the team.

Senior Sales Development Representative Cover Letter Example

Translating product experience into a professional advantage.

Beyond just using the company's product, you've harnessed its potential to benefit your former employer. This shows you're already acquainted with the product you'll be selling, which could give you a head start. It's like saying, "I know exactly what I'm selling and I've seen it work wonders."

Demonstrating Leadership and Results

Managing a team and overseeing a transition to a new system are significant responsibilities. By sharing this alongside the tangible benefits that resulted from this transition, you exhibit your leadership skills and your ability to deliver positive outcomes. This paints you as someone capable of handling responsibility and driving growth.

Reflecting Company's Values and Goals

By stating your eagerness to contribute to Oracle's tradition of innovation and customer success, you're aligning your career goals with the company's mission. This shows that you're not just there for a paycheck, but you actually believe in what the company stands for and want to contribute to its success.

Showing leadership in sales

When you mention how you led a team to significantly increase sales, you're demonstrating your leadership skills and your ability to deliver results. This can be particularly impactful in a senior role, where leadership is key. So, always highlight instances where you've effectively led a team to success.

Highlighting cross-functional initiatives

When you talk about pioneering a cross-functional initiative that produced impressive results, you're demonstrating your ability to collaborate and drive alignment across different teams. This is a valuable trait, especially in a senior role where cross-collaboration is key.

Aligning with company's mission

By expressing your interest in Oracle's way of solving business challenges, you’re aligning your career interests with the company's mission. This shows that you've done your research, understand what the company stands for, and are eager to contribute to that vision.

Expressing a passion for relationships

When you mention your passion for creating strategic relationships, you're showing potential employers that you understand the importance of building strong relationships in a sales role. This can make you an attractive candidate for a senior role, where the ability to establish and nurture relationships can have a big impact on sales numbers.

Professional closing

Closing your cover letter with "Best regards" conveys professionalism and respect. This is particularly important for a senior role, where professionalism is key. It's a small detail, but it can leave a positive impression on a potential employer.

Business Development Representative Cover Letter Example

Share a memorable experience with the product.

Telling a personal story about using the company's product can create a connection with the reader and show your genuine interest in the company.

Highlight specific sales results

Like in sales, results matter in your cover letter. Sharing your achievements with precise figures demonstrates your potential value to the team.

Emphasize your customer-centric approach

Mentioning your passion for helping customers aligns with the company's values and sets you apart as a candidate who prioritizes customer success.

Close with a courteous sign-off

Ending your cover letter with a polite thank you shows good manners and leaves a positive impression on the hiring manager.

Connect your interests with the company's mission

I admire your direct link between your passion for data and Looker's mission. It shows you're not just looking for any job, but a place where your interests align with the company's goals. This is a smart way to make your application stand out.

Show your inside sales impact with numbers

By sharing specific achievements, like ranking in the top 5% and generating significant pipeline value, you effectively showcase your ability to drive results. Quantifying your success provides clear evidence of your sales prowess.

Demonstrate initiative and strategic thinking

Outlining how you identified and targeted a new market segment illustrates your proactive approach and strategic thinking. Such examples of initiative are highly valued in business development roles.

Highlight your fit for the business development role

Emphasizing your sales development experience and genuine enthusiasm for the company’s mission suggests you're not just qualified but also passionate about the role. This combination is compelling to hiring managers.

Express eagerness to contribute

Your closing remark about eagerness to contribute to the company's success is a strong finish. It leaves the impression of a candidate who is motivated and forward-thinking.

Communicate your admiration for the company

Expressing your long-standing enthusiasm for the company’s work demonstrates that your interest is deep-rooted and genuine, making you a more attractive candidate.

Showcase your achievements in sales development

By stating your consistent overachievement and recognition, you not only prove your capability but also that you are a top performer, which is highly appealing to potential employers.

Explain your attraction to the company’s mission

Sharing your excitement for the company’s goals and products indicates that your values align with theirs, suggesting you will thrive in their culture and contribute to team success.

State your confidence and relevant skills clearly

Asserting your belief in your fit for the role, backed by your passion and track record, effectively communicates your readiness and suitability for the position.

Express gratitude and eagerness to engage further

Thanking the reader for their time and expressing anticipation for a follow-up discussion is courteous and emphasizes your interest in moving forward with the opportunity.

Inside Sales Representative Cover Letter Example

Show your enthusiasm for the company.

Mentioning your admiration for the company's product shows you've done your homework and are genuinely interested in what they do. This makes your application more memorable.

Highlight your sales success

By sharing your achievement of managing over 50 accounts and generating significant revenue, you provide concrete evidence of your ability to contribute to the company's success.

Value the company culture

Expressing your attraction to the company's culture of creativity and learning demonstrates you're not just a fit for the job, but also for the team you'll be working with.

Close with a strong call to action

Ending your letter by expressing eagerness to discuss your fit for the role shows confidence and proactiveness, traits highly valued in sales roles.

Focus on relationship-building in sales

Your belief in building genuine relationships as the key to sales success resonates well with the inside sales representative role. This approach aligns with companies looking for representatives who prioritize long-term customer relationships over short-term gains.

Quantify achievements in sales development

Detailing your success in exceeding quotas and generating significant pipeline value demonstrates your ability to deliver results. Providing specific numbers not only proves your capabilities but also sets a benchmark for your potential future performance.

Share examples of customer-centric success

Talking about converting a hesitant lead into a loyal customer by addressing their concerns shows your customer-centric approach. This story highlights your ability to understand and meet customer needs, a crucial skill for inside sales representatives.

Emphasize your ideal candidate qualities

Stating your belief in your ideal fit for the role, based on experience and passion for the company’s mission, effectively communicates your readiness and enthusiasm. It's important to show confidence in your fit for the job.

Close with a forward-looking statement

Your closing remark shows politeness and a forward-looking attitude. Expressing anticipation for the discussion on how you can contribute to the company's success is an excellent way to end your cover letter.

Show your passion for the company and role

When you start your cover letter by mentioning your admiration for the company and why you want to work there, it shows me you have a real interest in what we do and not just the job title. This makes me believe you will be a motivated and engaged member of our team.

Highlight your sales achievements with clear results

Talking about specific successes, like closing a deal with a big company and how it improved their operations, shows you can bring valuable skills to our team. It makes me see you as someone who not only meets their goals but exceeds them, which is exactly what we need in an inside sales representative.

Connect with the company's mission

Expressing excitement about our mission makes you stand out. It tells me you're not just looking for any job but are interested in making a real difference at our company. This alignment between your values and ours is key to a strong working relationship.

Demonstrate understanding of the company's products and market

When you talk about our focus on empowering developers and businesses, it shows me you've done your homework. Understanding what we do and being excited about our products means you're likely to hit the ground running and contribute to our team's success.

Ending your cover letter by looking forward to discussing how you can contribute to our success is a good move. It's polite but confident, and it makes me want to invite you for an interview to learn more about how your skills and experiences align with our needs.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

Cover Letters For Jobs Similar To Sales Development Representative Roles

• Business Development Associate Cover Letter Guide
• Business Development Executive Cover Letter Guide
• Business Development Intern Cover Letter Guide
• Business Development Manager Cover Letter Guide
• Business Development Representative Cover Letter Guide
• Director of Business Development Cover Letter Guide
• Entry-Level Business Development Manager Cover Letter Guide
• Entry Level Business Development Manager Cover Letter Guide
• Sales Development Representative Cover Letter Guide
• Vice President of Business Development Cover Letter Guide

Other Sales Cover Letters

• Account Executive Cover Letter Guide
• Account Manager Cover Letter Guide
• Buyer Cover Letter Guide
• Copywriter Cover Letter Guide
• Director of Sales Cover Letter Guide
• Engagement Manager Cover Letter Guide
• Hotel Manager Cover Letter Guide
• Inside Sales Representative Cover Letter Guide
• Operations Manager Cover Letter Guide
• Real Estate Agent Cover Letter Guide
• Relationship Manager Cover Letter Guide
• Sales Associate Cover Letter Guide
• Sales Coordinator Cover Letter Guide
• Sales Engineer Cover Letter Guide
• Sales Executive Cover Letter Guide
• Sales Leader Cover Letter Guide
• Sales Manager Cover Letter Guide

Thank you for the checklist! I realized I was making so many mistakes on my resume that I've now fixed. I'm much more confident in my resume now.

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Sales Representative

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**Responsibilities**

· Meets the monthly and annual sales quota as designated by the manager · Visits customers and potential customers to provide support, information, and sell the Company’s products · Coordinates with the accounting department to assure the collection of payment in a timely manner · Maintains high levels of customer satisfaction by providing excellent service and building rapport · Responds to and communicates with all customers in a timely manner · Coordinate surgent deliveries with the customer to accommodate their needs · Educates customers on how the products or services can benefit them · Inputs and updates orders within the Company database accordingly · Maintains and safely navigates the Company vehicle as per the Company Vehicle Policy · Prepares daily, weekly and monthly reports · Participates in the weekly sales meetings · Attends Company events and functions outside of normal working hours · Other duties as required from manager · Obligation to answer to all management as requested · Travels inside/outside of State as needed. · Market Research · Troubleshoot problems regarding products provided and handles complains

**Qualifications** · Basic level English – Read/write/speak/listen · Business level Korean, Chinese, or Japanese; Native level Korean, Chinese or Japanese preferred– Read/write/speak/listen · To have and maintain a clean driving record · Maintain a positive attitude · Ability to work independently and as a team · Ability to adapt to frequent changes in assignments and workload · High School Diploma required. Bachelor’s Degree or above preferred

**Knowledge and Skills:** · Basic mathematical knowledge – markups, discounts, combining/converting measurements, counting inventory, etc. · Problem-solving skills · Basic Microsoft Office proficiency · Communication and interpersonal skills · Knowledge of Japanese foods and sakes