explain the written presentation of technical material

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Chapter 16: Technical Presentations

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One important, but often overlooked, skill in engineering is presenting. From talking with students, I have noticed that a lot of engineering students are intimidated by public speaking. In fact, I have almost a decade of experience lecturing, but I still am a little scared standing in front of a large classroom! It is OK to be a little nervous. I tell students being a little nervous means that you care, and caring is part of successful presentations. This chapter aims to reduce your presentation anxiety by teaching you the skills you need. The main key is to practice, know the format, and be prepared.

Learning Goals

In this chapter we will learn:

• Why it is important to practice and get comfortable presenting technical information.
• What your presentation should entail for the main type of engineering presentations.
• How to present technical information professionally and engagingly.
• What “audience” means and how to use what you know about your audience to your advantage.
• The art of PowerPoint and how to use the features in a non-distracting way.
• What should (and should not) be included in a technical presentation.

Why Learning How to Present Is Important

It is one thing to have a good idea, invent something cool, or develop new technology, but it is a whole other thing to successfully disseminate that information. A lot of people don’t realize that presenting is a skill and like all skills requires practice and study to perfect. It seems like it is easy to slap together a PowerPoint and talk about your project, but if you do not put the time and effort into the presentation to ensure that it impacts your audience, your work will be wasted.

Key Concept: You have to learn how to present in a compelling manner in order to get people to pay attention to your product/idea/report/etc.

For example, I have been an instructor and advisor for several senior design teams. I have seen team projects range from truly impressive to mediocre. I have also seen the impressive teams be dismissed at competitions and the mediocre teams win awards at competitions because of presentation skills alone. What I am trying to convey to you is that presenting can be the “make or break” for a project. No matter how good your project is if you can’t describe to people how good your idea is, no one will care. That being said, the moral of this story is not to do a mediocre project and coast on your presentation skills. Combining a good project with a good presentation should be your goal.

Finally, it should be noted, that engineers have to present a lot . In fact, engineers have to do presentations a lot more than you might think. You might have to present your design idea to your research and development team. You might have to present to the entire company describing how you optimized a system process for efficiency. You might have to present to shareholders the newest technologies your team is working on. You might have to present to future customers on how your technology can improve their productivity. The point is, that engineers are expected to be good presenters and historically, University education in engineering does not explicitly address this skill. Hopefully, this chapter and your subsequent education reverses this.

Presentation Anxiety

Before we jump into some examples and tips, I wanted to take a quick note on presentation anxiety. As I mentioned before, there is no getting around it, you will probably be a little nervous when you present. That is ok! Almost everyone feels a little nervous. However, there are tactics that you can use to reduce your anxiety when stepping up in front of an audience.

One of the biggest keys to reducing your anxiety is preparation . In fact, there is no such thing as “over preparing”. The more you prepare for your presentation the better you will feel because you will be more confident about what you are speaking on.

Here are three tips that should help when it comes to preparation and alleviating anxiety:

Anxiety Reduction Mechanism 1) Rehearse, Rehearse, Rehearse…

Although it might seem self-explanatory or obvious, rehearsing is the most important step in reducing presentation anxiety. In my experience, this is the step that most students spend the least amount of time on even though it is the most important.

Out of all of the time you budget to create your presentation, the majority of time needs to be spent rehearsing.

The more you rehearse, the smoother your delivery will become and the more confident you will feel. Rehearse in front of your roommates. Rehearse in front of your classmates. Rehearse in front of a mirror. Rehearse to your parents (this is a great idea as it will probably impress them about how far you have come in your education and maybe get a few more bucks thrown on your campus cash card!). Rehearse in front of your grandparents (I am sure grandma would love to hear from you anyway). I think you get the idea. Rehearsing is key and the more that you practice your presentation, the more comfortable you will feel. Rehearsing in front of people that aren’t familiar with the course is even better. It will generate questions and make sure that you are explaining things in an optimal manner.

What I suggest to students is, that they time each of the rehearsals of their presentation. The key is to continue to practice rehearsing and practicing until the group can finish the presentation without making any mistakes and when they can finish within +/- 5 seconds of the same time (if it is a 10-minute limit presentation, the team can finish each practice session in 9:50 seconds to 9:55 seconds every time). As you can imagine, this takes a ton of practice but does reflect the level of polish necessary to feel confident about your presentation.

Anxiety Reduction Mechanism 2) Anticipate questions.

The next key to preparation for your presentation is to anticipate the questions you think the audience will ask, and be prepared with answers to those questions. You can’t anticipate every single question that you may get asked, but you can probably think of a few avenues that your audience members’ minds might wander.

For example, let’s imagine that you are giving a presentation on the efficacy of a vaccine. Depending on your audience, you should be prepared to answer the following questions:

• What is a vaccine?
• Specifically, how do vaccines work?
• Do vaccines cause autism? (Spoiler: NO )
• What types of adverse reactions might there be to the vaccine?
• How long will it take to produce 100 million doses of the vaccine?
• Are there specific storage requirements for this vaccine?

Preparing detailed answers to these questions will strengthen your knowledge of your presentation topic and alleviate your anxiety. Since you anticipated the questions your audience will ask, you don’t have to worry as much about looking like a fool on stage. This is also where rehearsing in front of someone who is not familiar with the course or topic can be very beneficial since it will generate a lot of these types of questions that you may have not considered.

Anxiety Reduction Mechanism 3) No one in the audience cares about you.

Sometimes students interpret this incorrectly. I am not saying that no one cares about you. Lots of people do. Your professor does, you have friends in the class, etc. What I mean by this is that it is important to remember that when you give class presentations, often, your classmates and peers have to give presentations as well.

Think back to the last class you were in where you had to present. Think about sitting in your chair, while another team is presenting, waiting for your turn. Be honest. Were you even listening to them? Or were you anxiously awaiting your turn at the presentation? Well, the reality is, everyone else is only thinking about themselves and their presentation while you are presenting . When you make a tiny mistake, no one notices. The only thing they will notice is if you totally bomb the presentation (which you won’t because you rehearsed so much).

So as part of your preparation, relax . The selfish and narcissistic tendencies of your classmates ensure that they won’t be paying as much attention to you as you think they might. Hopefully, that relieves a little bit of the pressure.

Discussion 16.1: How do you feel about presentation anxiety?

What Your Presentation Should Entail

As an engineer, you will typically be presenting on projects you are proposing or presenting data from projects that you have already completed. All of the advice from this chapter (no such thing as over-preparing, etc) will be helpful in reducing stage anxiety but to make sure that your presentation is well received, you need to make sure that the presentation contains the appropriate material.

You will be expected to have the following sections: title, introduction, materials and methods, results, discussion, and conclusion. The following example presentation will highlight the most important and standard slides that your presentation should (probably) entail.

To describe each of the required sections (keep in mind that I am showing only one slide for each section but it is likely that you will need multiple slides) I included example slides from a presentation I gave at an American Society for Engineering Education conference in 2019 in which I won the “Best Presentation” award. Note, that the slides shown below are only a subset of the slides that I presented at the conference. For the full slide deck, you can click here.

Title Slide

The title slide is just a place to include the names of all the people that worked on the project and their affiliations. And the title. Duh.

• Keep it simple.

Introduction / Background Slide(s)

The purpose of the introduction slide is to outline your current understanding of the subject. You need to include specific examples of previous work/research.

• Clearly explain the importance of the current project and what the significance of the project will be.
• Justify the merit of your project by presenting significant information.
• End with a specific, clear, and explicit purpose for the project. Some of the projects that you complete during your undergraduate career will be chosen for you. It does not mean that the purpose of the project is “because the professor told me to do it”. Spend some time thinking about the project and what learning outcomes you are expected to gain from it.

Materials and Methods

The purpose of the materials and methods slide is to list the necessary steps for your audience to interpret the results.

• You should include: sample sizes, how the data will be processed, everything that was used in the project, and what statistical tests if any will be used.
• It should be clear how the materials and methods relate to the purpose of the project.
• The audience should feel that presenters fully understand the scope and details of the work (especially if it is a proposal).

The results slide is the place where you describe what you found from your project.

• Present the data from the project. What did you do? What did you find?
• Do not interpret your results yet! Just show what you gathered.
• Visual descriptions of your data are important. Be sure to include figures and tables as appropriate.

Although it might seem like your results are the most important slide, I would argue that it is actually your discussion slide. Whereas in your results section you simply tell your audience what you found, in your discussion section, you need to interpret the results for your audience.

• Interpret the data from the results section.
• Answer the “why” of the data.
• Draw conclusions about the project.
• List any limitations of the project.
• Discuss future work.

Conclusion / Significance

Finally, we get to the conclusion slide. This is another very important slide as it can be an opportunity to reinforce the takeaway message that you want to give your audience.

• Should be a “natural” conclusion. Your presentation should not end abruptly. The audience should feel it coming.
• Summarize the major points from your presentation. Be sure to provide your audience with a take-home message.
• Summarize the weaknesses of the project. It shows that you can critically think about your own work and makes your audience more sympathetic to your position. Admitting what you would change actually strengthens your position.

How To Give a Dynamic Engineering Presentation

There are two main things to worry about when presenting engineering information in a dynamic and interesting way; the content and yourself.

In my opinion, one of the best ways to convey what makes for a dynamic and engaging presentation is to have you look at one of the worst. What follows is one of the worst presentations I could find on the internet. To set the stage for you, it is from a British show in which people pitch their ideas to a group of investors (it is similar to the American show Shark Tank). I chose this particular clip for a few reasons:

It is supposed to be entrepreneurs getting the opportunity of a lifetime to get their dream invested. They should be excited and passionate by default! The following pitch is atrocious but the product is actually kind of an interesting idea. It seems to me that if she had given a more dynamic and engaging pitch, the investors may have been more interested. In fact, one of the investors says as much. With that out of the way, watch the following pitch from Gayle Blanchflower (I couldn’t find out if this spelling was correct). Note: the video should automatically start at 30:12 for you. If it doesn’t you can skip there. Also, be prepared to answer some questions on what you think went wrong with her pitch.

Discussion 16.2: An atrocious presentation

I am truly sorry for putting you through that. However, I hope you agree that it gives you some ideas of what NOT to do when trying to give a dynamic and interesting presentation. Here are some more tips about both the content of your presentations and tips for you.

Know your audience Your audience will dictate what you are presenting. If you are presenting on the efficacy of vaccines to a group of doctors, you can assume that they know what vaccines are and how they work, therefore, you can leave that information out of the presentation. However, if you are giving the same presentation to a group of middle schoolers, it might be a good idea to include that background information. The key is to know your audience and tailor the presentation to their knowledge.

Convey your excitement If you aren’t excited about your project, your audience surely will not be. Get excited and make your presentation exciting the best that you can.

Tell a story This chapter gives you the basic framework (you can think about it like the beginning, middle, climax, end, or a story) but you need to tell it. The more you can make your presentation flow like a story, the better.

Keep it simple (communicate, don’t obfuscate) Every field has jargon and acronyms that make people feel smart for knowing. Don’t lose your audience in the lingo! This is where knowing your audience is critical but in reality, even scientists and engineers appreciate brief definitions of scientific terminologies and processes.

• Set the stage. Clear the podium of distractions. Have whatever tools you need for your presentation ready to go ahead of time.
• Get ready to perform Presentations are performances. Know your subject and know your main talking points. Do not memorize a script! Your rehearsing should have been so extensive you don’t need one anyway.
• Stride up to podium / stage / front of room. Be proud! Don’t sulk.
• Stand tall, keep your chest lifted, and smile. If you aren’t confident by nature, learn to fake it. It goes a long way.
• Pay attention to your teammates when it is their turn to talk. Remember, if you look bored, your audience will interpret that as if they should be bored.
• Speak loudly and project your voice clearly. For some, this is not natural and will take practice. Good thing you rehearsed so much!
• Take your time. A moment or two of silence is a powerful tool.
• Talk to the audience, not the screen.
• Stay on time.
• Rehearse a lot. Remember, there is no such thing as being over-prepared.

PowerPoint Tips

As I stated before for dynamic presentations , I think it is a good idea to look at bad PowerPoint decks to understand what makes the good ones, good. Before moving on, take a look at the slides here: https://www.slideshare.net/Kshivets/...cancer-surgery –4936542. When you have finished looking at those slides, participate in the following discussion prompt before moving on.

Discussion 16.3: A really terrible slide deck

Well after reviewing that horrible slide deck, you should actually probably have a good idea of what makes for a good slide deck. Here are my tips:

• Less is more. Less slides, less text. Trim off the fat and concentrate on the coolest most relevant things.
• Create sections. Title slides to start new sections can help break the presentation into a logical flow. Specifically, you should use the sections that we discussed earlier in the chapter.
• Avoid clutter. 3–5 bullet points per slide at most! Bullets should be keywords, not sentences.
• Make it readable for old people. Sans serif fonts. 28–40 point for headline text, 18–28 point for normal text, and 12–14 point font for references is a good place to start.
• Ensure that there is a clear contrast between the background and all text.
• Use visuals. Steer clear of videos unless completely necessary or exceptionally cool. In my experience, they NEVER work and they take lots of time away from your presentation. Figures are your best bet.
• Triple-check your spelling. A sure-fire way to lose credibility is to have typos in your presentation

Improve your practice.

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7 Steps to Delivering a Technical Presentation

June 21, 2021 - Dom Barnard

So you want to share the fruits of your technical labor with a presentation? Perhaps, you’re an engineer, a maker, a coder, or a designer, and you’re looking to discuss a research study, explain a process, or demonstrate a product.

Regardless of the agenda,  speaking to a group  can be intimidating. However, there are steps you can take to deliver an effective technical presentation that gets your point across and appeals to the audience.

Whether you’re presenting in person or via  web conferencing software , the following tips and best practices will help you be prepared, feel more confident, and set up the tools you need to conduct your presentation without any issues.

Know your subject matter

A great presentation isn’t about reading a bunch of slides – your attendees are capable of reading much faster on their own.

If you are going to pack your slides with dozens of details and bullet points, you might as well ditch the slides and write an article instead. It’s difficult for the audience to listen to a presenter and read a lot of information at the same time.

Your job as a presenter is to be the expert that your attendees expect you to be. Keep your slides simple and minimal. In fact, 91% of people say that  well-designed slides  help  boost their confidence  when giving a presentation.

Remember that your slides are not the star of the show, you are. Help your audience understand and make sense of what they are reading in your slides. To do this, make sure you are using a  suitable structure  for your presentation.

You can do these things only when you’re well-versed in what you’re presenting. The slides are supposed to be your outline, or simply a table of contents to remind you what to cover during the presentation.

Know your audience

Knowing your audience  is crucial for any presentation, but it’s even more important for a technical one. If your audience is as experienced and comfortable with the topic of your presentation as you are, then you don’t want to dumb it down to the extent that it bores them.

On the other hand, you don’t want to give a complex presentation to an audience with no clue of what you’re talking about.

There may also be times when your attendees are people with different levels of technical skill, experience, and interests. Then your job is to make sure that the content of your presentation is relevant and doesn’t alienate any of those segments.

Image Source:  Digital Clarity Group

To understand how technical you need to be, consider what your audience might already know and how much is required for them to understand to meet your goal.

If your objective is to acquire funding, for instance, your audience will be more interested in financial benefits than the technical details of your product. The idea is to meet the needs of your audience, not to fuel your passion for engineering.

Configure your IDE

Since you’re delivering a technical presentation, there may be instances where you’ll want to walk your audience through your development environment, code scripts, software demos, or other technical components.

However, you may have adjusted how things look on the screen according to what’s the most convenient for your usual workflow. And what’s good for working in your day-to-day routine may not render well as you go full screen in presentation mode.

If the attendees can’t decipher what’s on the screen, they’ll get confused and will find it hard to focus on your talk. So it’s important that you customize whatever you’re going to show in your presentation such that it’s easily readable and viewable.

There are several steps you can take to make this happen. First of all, don’t use dark backgrounds. Light-colored backgrounds are easy on the eyes. Second, adjust your font styles and sizes to make sure they’re big enough.

And finally, learn to zoom in on specific areas as required, depending on whether you’re using a  Windows PC  or a  Mac system .

Practice Presentation Skills

Improve your public speaking and presentation skills by practicing them in realistic environments, with automated feedback on performance. Learn More

Minimize distractions

Nothing is more annoying than to keep getting disruptive notifications or popups from in the middle of your presentation. These can be from your operating system (Windows or Mac), or apps such as Slack, Email, Twitter, and more.

At times, these notifications can be personal, embarrassing, or contain confidential information that you don’t want your audience to see.

Therefore, it’s best to make sure in advance that there are no unpleasant surprises. Before you get up to give your presentation, turning off your notifications can go a long way.

This will also reduce the number of processes running on your machine and free up available resources. As a result, the resource-intensive programs that are part of your presentation will run a lot smoother. Here’s how to turn off  notifications for Windows ,  Google Chrome , and  Mac .

Get the right equipment

If you want to be a master presenter, you should have the proper tools for the job. The basics include a desktop or laptop machine with good configuration, a big display screen, presentation software (usually MS Powerpoint or Keynote), and a clicker/pointer device.

A clicking device, like the  Logitech Wireless Presenter , can help you switch slides from wherever you are in the room, point to a specific part of a slide, and add an overall professional touch to your presentation.

In addition, you should have any cables (HDMI, VGA, USD, etc) and adapters required to connect the devices you are going to use for the presentation.

Conrad Delock USB 3.0 Network adapter

If you have no idea about what will be available at your presentation venue, then carry one piece of each of the commonly used cables and adapters. You’ll thank us later.

Rehearse in advance

Practice your slides and your demo multiple times before the presentation, even if you have presented the exact same thing in the past. Do not make any assumptions about your actual presentation environment based on your practice environment.

Technologies and situations change, and you may find things that catch you off guard. Run through everything at least once the night before just to be sure.

Practice your presentations with  interactive exercises .

Even better if you can record yourself during these rehearsal presentations and watch the recordings later to find areas of improvement.

Also, if you’re relying on downloading or doing something in front of the audience that may require a high-speed internet connection, don’t assume you’ll have access to such a network during your presentation. Download and install whatever you need ahead of time.

Finally, enjoy the experience

You’re giving a technical presentation, but that doesn’t mean it has to be boring, or that you have to be serious all the time as you talk.

It’s okay to have fun, crack some jokes,  tell a story ,  ask a rhetorical question  or invite participation from the audience when presenting. In fact, a study showed that presentations that don’t let the audience participate see a  drop of 14%  in engagement.

Don’t worry too much about things going wrong. See every presentation as a dialogue with your attendees and an opportunity to learn and be a better presenter. If you are enjoying yourself, so will your audience.

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16 Oral Presentations

Chapter attribution.

David McMurrey and Cassandra Race

Oral Presentations

A common assignment in technical writing courses—not to mention in the workplace—is to prepare and deliver an oral presentation, a task most of us would be happy to avoid. However, while employers look for coursework and experience in preparing written documents,  they also look for experience in oral presentations as well. Look back at the first chapter. Remember how important interpersonal communication skills are in the workplace.

The following was written for a standard face-to-face classroom setting. If you are taking an online technical writing course, oral reports can be sent in as “scripts,” or audio versions can be transmitted live or recorded. In any case, students may evaluate each other’s oral reports by filling out a form like the one provided at the end of this chapter or responding through the discussion board.

If you can believe the research, most people would rather have root canal surgery without novocaine than stand up in front of a group and speak. It truly is one of the great stressors. But with some help from the resources that follow, you can be a champion presenter.

For additional information on oral presentations and public speaking in general, see Effective Presentations . This is part of an online tutorial series provided by Kansas University Medical Center. This section has many resources that will be helpful to you.

Topic and Situation for the Oral Presentation

For the oral report in a technical writing course, imagine that you are formally handing over your final written report to the people with whom you set up the hypothetical contract or agreement. For example, imagine that you had contracted with a software company to write its user guide. Once you had completed it, you’d have a meeting with chief officers to formally deliver the guide. You’d spend some time orienting them to the guide, showing them how it is organized and written, and discussing some of its highlights. Your goal is to get them acquainted with the guide and to prompt them for any concerns or questions. (Your class will gladly pretend to be whoever you tell them to be during your talk.)

As you can see, you shouldn’t have to do any research to prepare for this assignment—just plan the details of your talk and get at least one visual ready. If you have a report topic that you’d prefer not to present orally, discuss other possibilities with your instructor. Here are some brainstorming possibilities in case you want to present something else:

• Informative purpose: An oral report can be primarily informative. For example, as a member of a committee involved in a project to relocate the plant, your job might be to give an oral report on the condition of the building and grounds at one of the sites proposed for purchase. Or, you might be required to go before the city council and report on the success of the new city-sponsored recycling project.
• Instructional purpose: An oral report can be instructional. Your task might be to train new employees to use certain equipment or to perform certain routine tasks.
• Persuasive purpose: An oral report can be persuasive. You might want to convince members of local civic organizations to support a city-wide recycling program. You might appear before the city council to persuade its members to reserve certain city-owned lands for park areas, softball and baseball parks, or community gardens.
• Topics: You can start by thinking of a technical subject, for example, solar panels, microprocessors, drip irrigation, or laser surgery. For your oral report, think of a subject you’d be interested in talking about, but find a reason why an audience would want to hear your oral report.
• Place or situation: You can find topics for oral reports or make more detailed plans for them by thinking about the place or the situation in which your oral report might naturally be given: at a neighborhood association? at the parent–teachers’ association meeting? at a church meeting? at the gardening club? at a city council meeting? at a meeting of the board of directors or high-level executives of a company? Thinking about an oral report this way makes you focus on the audience, their reasons for listening to you, and their interests and background. As in all technical writing situations, identifying and understanding your audience is of the utmost importance.

Content and Requirements for the Oral Presentation

The focus for your oral presentation is clear, understandable presentation; well-organized, well-planned, well-timed discussion. You don’t need to be Mr. or Ms. Slick-Operator—just present the essentials of what you have to say in a calm, organized, well-planned manner.

When you give your oral presentation, we’ll all be listening for the same things. Use the following as a requirements list, as a way of focusing your preparations:

• Situation : Plan to explain to the class what the situation of your oral report is, who you are, and who they should imagine they are. Make sure that there is a clean break between this brief explanation and the beginning of your actual oral report.
• Timing : Make sure your oral report lasts no longer than the time allotted. Your instructor will work out some signals to indicate when the mark is approaching, has arrived, or has passed.
• Indicate the purpose of your oral report
• give an overview of its contents
• find some way to interest the audience
• Visuals : Use at least one visual—preferably slides using presentation software (such as Powerpoint) or transparencies for the overhead projector. Flip charts and objects for display are okay, but avoid scribbling stuff on the chalkboard or whiteboard or relying strictly on handouts. Make sure you discuss key elements of your visuals. Don’t just throw them up there and ignore them. Point out things about them; explain them to the audience.
• Explanation : Plan to explain any technical aspect of your topic clearly and understandably. Don’t race through complex, technical stuff—slow down and explain it carefully so that we understand it.
• Transitions : Use “verbal headings”—by now, you’ve gotten used to using headings in your written work. There is a corollary in oral reports. With these, you give your audience a very clear signal you are moving from one topic or part of your talk to the next  Your presentation visual can signal your headings.
• Planning : Plan your report in advance and practice it so that it is organized. Make sure that listeners know what you are talking about and why, which part of the talk you are in, and what’s coming next. Overviews and verbal headings greatly contribute to this sense of organization.
• summarize (go back over high points of what you’ve discussed)
• conclude (state some logical conclusion based on what you have presented)
• provide some last thought (end with some final interesting point but general enough not to require elaboration)
• or some combination of these three
• Questions : And certainly, you’ll want to prompt the audience for questions and concerns.
• Timing (again) : As mentioned above, be sure your oral report is carefully timed. Some ideas on how to work within an allotted time frame are presented in the next section.

Preparing for the Oral Presentation

Pick the method of preparing for the talk that best suits your comfort level with public speaking and with your topic. However, plan to do ample preparation and rehearsal—some people assume that they can just jump up there and ad-lib for so many minutes and be relaxed and informal. It doesn’t often work that way—drawing a mental blank is the more common experience. A well-delivered presentation is the result of a lot of work and a lot of practice.

Here are the obvious possibilities for preparation and delivery:

• Write a script, practice it; keep it around for quick-reference during your talk.
• Set up an outline of your talk; practice with it, bring it for reference.
• Set up cue cards, practice with them, and use them during your talk.
• Write a script and read from it.

Of course, the extemporaneous or impromptu methods are also out there for the brave and the adventurous. However, please bear in mind that up to 25 people will be listening to you—you owe them a good presentation, one that is clear, understandable, well-planned, organized, and on target with your purpose and audience.

It doesn’t matter which method you use to prepare for the talk, but you want to make sure that you know your material.  The head-down style of reading your report directly from a script has problems. There is little or no eye contact or interaction with the audience. The delivery tends toward a dull, boring monotone that either puts listeners off or is hard to understand. And, most of us cannot stand to have reports read to us!

For many reasons, most people get nervous when they have to give oral presentations. Being well prepared is your best defense against the nerves. Try to remember that your classmates and instructor are a very forgiving, supportive group. You don’t have to be a slick entertainer—just be clear, organized, and understandable. The nerves will wear off someday, the more oral presenting you do. In the meantime, breathe deeply and enjoy.

The following is an example of an introduction to an oral presentation. Use it as a guide for planning your own.

Oral Presentation: Enhancement of the Recycling Program

Valerie and I represent the Austin Coalition for Recycling, a group that was founded in the late 1960s, partly in response to rising utility bills and partly out of a concern for the environment and its resources. High utility bills not only hurt each of us in our pocketbooks but also hurt the quality of life of our city as a whole.

We are all particularly proud of what a fine city we live in and what wonderful citizen involvement there is herein a whole range of civic activities. These things make our city special and ought to be the force that enables us to make a recycling program an integral part of the city’s waste management program. Backed by the City, a new powerful recycling program will contribute enormously to keeping Austin the wonderful place it is.

Valerie and I want to talk to you about how recycling works currently, how it will work once integrated with the city’s waste management program, how this integration will benefit our city, and what you can do to support this plan.

Delivering an Oral Presentation

When you give an oral report, focus on common problem areas such as these:

• Timing —Make sure you keep within the time limit. Finishing more than a minute under the time limit is also a problem. Rehearse, rehearse, rehearse until you get the timing just right.
• Volume —Obviously, you must be sure to speak loud enough so that all of your audience can hear you. You might find some way to practice speaking a little louder in the days before the oral presentation.
• Pacing, speed —Sometimes, oral presentators who are nervous talk too fast. All that adrenaline causes them to speed through their talk, making it hard for the audience to follow. In general, it helps listeners  understand you better if you speak a bit more slowly and deliberately than you do in normal conversation. Slow down, take it easy, be clear…and breathe.
• Gestures and posture —Watch out for nervous hands flying all over the place. This too can be distracting—and a bit comical. At the same time, don’t turn yourself into a mannequin. Plan to keep your hands clasped together or holding onto the podium and only occasionally making some gesture. Definitely keep your hands out of your pockets or waistband. As for posture, avoid slouching at the podium or leaning against the wall. Stand up straight, and keep your head up.
• Verbal crutches —Watch out for too much “uh,” “you know,” “okay” and other kinds of nervous verbal habits. Instead of saying “uh” or “you know” every three seconds, just don’t say anything at all. In the days before your oral presentation, practice speaking without these verbal crutches. The silence that replaces them is not a bad thing—it gives listeners time to process what you are saying.

The following is an example of how topic headings can make your presentation easy for your listeners to follow.

Excerpt from an oral report

As you can see from the preceding, our fairly average-size city produces a surprisingly large amount of solid waste. What is the cost of getting rid of it? I can tell you from the start that it is not cheap…

The next sentence indicates that the speaker is moving on to a new topic (“cost”).

[discussion of the costs of disposal]

…Not only are the costs of getting rid of our garbage high, as I have shown, but it’s getting harder and harder for city officials to find areas in which to get rid of it. The geographical problems in disposal…

Planning and Preparing Visuals for the Oral Presentation

Prepare at least one visual for this report. Here are some ideas for the “medium” to use for your visuals:

• Presentation software slides —Projecting images (“slides”) using software such as Powerpoint has become the standard, even though maligned by some. One common problem with the construction of these slides is cramming too much information on individual slides. A quick search on terms like Powerpoint presentation will enable you to read about creating these slides and designing them intelligently. Of course, the room in which you use these slides has to have a computer projector.
• Transparencies for overhead projector —The overhead projector used with transparencies seems to have been relegated to antiquity—but not entirely. If you have to use this method, you will design your visual on a sheet of blank paper, then photocopy it, and create a transparency of it.
• Posterboard-size charts —Another possibility is to get some poster board and draw and letter what you want your audience to see. Of course, it’s not easy making charts look neat and professional.
• Handouts —You can run off copies of what you want your listeners to see and hand them out before or during your talk. This option is even less effective than the first two because you can’t point to what you want your listeners to see and because handouts distract listeners’ attention away from you. Still, for certain visual needs, handouts are the only choice. Keep in mind that if you are not well prepared, the handouts become a place for your distracted audience to doodle.
• Objects —If you need to demonstrate certain procedures, you may need to bring in actual physical objects. Rehearse what you are going to do with these objects; sometimes they can take up a lot more time than you expect.

Avoid just scribbling your visual on the chalkboard or whiteboard. Whatever you scribble can be neatly prepared and made into a presentation slide, transparency, or posterboard-size chart. Take some time to make your visuals look sharp and professional—do your best to ensure that they are legible to the entire audience.

As for the content of your visuals, consider these ideas:

• Drawing or diagram of key objects —If you describe or refer to any objects during your talk, try to get visuals of them so that you can point to different components or features.
• Tables, charts, graphs —If you discuss statistical data, present it in some form or table, chart, or graph. Many members of your audience may be less comfortable “hearing” such data as opposed to seeing it.
• Outline of your talk, report, or both —If you are at a loss for visuals to use in your oral presentation, or if your presentation is complex, have an outline of it that you can show at various points during your talk.
• Key terms and definitions —A good idea for visuals (especially when you can’t think of any others) is to set up a two-column list of key terms you use during your oral presentation with their definitions in the second column.
• Key concepts or points —Similarly, you can list your key points and show them in visuals. (Outlines, key terms, and main points are all good, legitimate ways of incorporating visuals into oral presentations when you can’t think of any others.)

During your actual oral report, make sure to discuss your visuals, refer to them, guide your listeners through the key points in your visuals. It’s a big problem just to throw a visual up on the screen and never even refer to it.

As you prepare your visuals, look at resources that will help you. There are many rules for using PowerPoint, down to the font size and how many words to put on a single slide, but you will have to choose the style that best suits your subject and your presentation style.

The two videos that follow will provide some pointers. As you watch them, make some notes to help you remember what you learn from them. The first one is funny: Life After Death by PowerPoint by Don McMillan, an engineer turned comedian.

Life After Death by PowerPoint

You may also have heard about the presentation skills of Steve Jobs. The video that follows is the introduction of the I-Phone…and as you watch, take notes on how Jobs sets up his talk and his visuals. Observe how he connects with the audience…and then see if you can work some of his strategies into your own presentation skills. This is a long video…you don’t need to watch it all but do take enough time to form some good impressions.

Steve Jobs iPhone Presentation

An Introduction to Technical Communication Copyright © by sherenahuntsman is licensed under a Creative Commons Attribution 4.0 International License , except where otherwise noted.

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Technical Presentation

Structure diagram, criteria for success.

• The presentation starts with the motivating problem for the research and why it’s being presented.
• Every slide shows something relevant to the motivating problem.
• Every slide shows no more information than necessary to convey the message.
• Slide titles stand on their own; other text supports the visuals.
• The audience takes away the presenter’s desired message .

Identify Your Message and Purpose

Identify your message and goals as a presenter and use them to organize your presentation. Your message is what you wish to convey to the audience, and is your primary goal. Other goals could include eliciting feedback, receiving a job offer, etc. Use your goals to structure your presentation, making it easier for the audience to follow your logic and identify important points that support your goals.

For example, if your goal is to communicate a new scientific result, focus on the results and broader implications rather than your methodology. Specific methods should take a back seat (e.g. “I measured key material properties,” rather than “I found the thermal decomposition temperature and profile”). Spend more time focusing on what the result means, and how it can be used.

Alternatively, if your goal is to elicit feedback from colleagues on an experimental apparatus, focus more on the experimental methods. Compare the advantages and disadvantages to alternatives. Explain your assumptions, base models and why your proposed experimental design will give more useful results than other designs would.

In less formal settings such as lab meetings, you can explicitly tell your audience what you’re looking for (e.g., “I’d appreciate feedback on my experimental methods”).

Analyze Your Audience

Understanding your audience is of paramount importance for a successful presentation. Highlight how your goals overlap with what audience cares about, so they receive your message. A well-designed presentation will steer the audience’s attention such that you can lead them to the exact point that you want them to take away.

Different audiences have different goals for attending a presentation, and therefore pay attention to different things. For example, at the same talk, an engineer may be interested in using your result to solve their problem, a scientist in the broader scientific advance, a venture capitalist in its impact as a novel product, and clinician about how your device could improve their patients’ care. The introduction of your presentation should speak to the range of backgrounds and experiences in your audience.

That being said, often an audience consists of people with similar backgrounds and interests. Therefore, identify whether jargon is appropriate for an audience, and to what extent. Consider whether other methods, such as images or analogies, are more appropriate to convey concepts that would otherwise rely on jargon.

Plan Out the Presentation

Presentations are constrained by the fact that they progress linearly in time, unlike a written piece of communication, where the reader may jump forwards and backwards to get at the information they seek. Outline the content of the entire presentation first, then begin to design the slides, rather than jumping straight into them.

Lay out the order in which the content needs to be presented to achieve your goals, such that your message flows from point to point, topic to topic. This order may be very different from the structure of the journal paper you’ve already written.

Start by motivating your work with a problem that everyone cares about. Then develop your message step by step, from the background to the final message, so the logic flows clearly.

In many cases (depending on the audience), it might be most appropriate to reveal your conclusions up-front, so that the audience can tie everything else in the presentation back to supporting those conclusions. For instance, technology-focused program managers or engineering sponsors are likely most interested in your results, which will determine whether they are interested enough to pay attention to your process and justification. By contrast, certain scientific communities appreciate being taken through your scientific process to develop their own conclusions before you present yours.

Because the audience cannot immediately see a presentation’s structure like they can with a paper, it is often a good idea to provide a high-level roadmap of the presentation early on. At key points throughout the presentation, remind them of where they are on the roadmap.

Connect Your Work Back to the Broader Motivation

At the beginning of your talk, develop the broader context for your work and lay out the motivating questions you aim to answer. The audience should understand how your answers have an impact on the broader context, and why a solution was not immediately possible without your work.

At the next level down, when showing data and results, make sure it’s clear what they contribute to answering the motivating questions.

Anticipate Questions

If your audience is following along with your presentation, they’ll likely have questions about why you made certain decisions or didn’t make others. Sometimes, the questions could arise from what you’ve said and presented. Other times, they’ll arise from a listener’s knowledge of the field and the problem that you’re working on.

While you design your presentation, think about what kinds of questions may come up, and identify how you will address them. For less formal talks, you can anticipate interruptions to discuss these questions, whereas for more formal talks you should make sure that none of the questions are so big that they’ll preoccupy your listeners. For big questions, decide if you’ll explicitly address them in your talk. For smaller ones, consider adding back-up slides that address the issue.

Remember – while you know all of the information that is coming up in your talk, the audience probably does not. If they develop a question that doesn’t get addressed clearly, they could get distracted from the rest of the points you make.

You can use questions to create strong transitions: “seed” the listener’s thought process with the questions you’re about to answer in an upcoming slide. If a listener develops a question, and then you answer it immediately after, your message will stick much better!

Each Slide Should Convey a Single Point

Keep your message streamlined—make a single point per slide. This gives you control over the pace and logic of the talk and keeps everyone in the audience on the same page. Do not be afraid of white space—it focuses your audience’s attention.

The slide title should identify where you are on your roadmap and what topic the question the slide is answering. In other words, the audience should know exactly where in the presentation and what the slide answers just from the slide title.

Strong Titles Tell a Message

Strong titles highlight where on the roadmap you are, and hint at what question the slide is answering. Weak titles tend to be vague nouns that could be used across many slides or presentations. A rule of thumb is your title should be a clear, single-line phrase illustrating the importance of the slide.

Note that different mechanical engineering fields have different preferences for titles that are phrases versus full sentences. In general, design, system, or product-focused presentations tend to have short titles that only highlight what the speaker is saying, allowing audiences to focus more on the body of the slide, which is usually a figure. In other fields, a strong title might instead be a full sentence that states a message.

Emphasize Visuals

When a new slide is presented, most people will shift their attention from what you’re saying to the slide. People can often interpret figures and listen, but not read text and listen simultaneously. The more words on the slide, the less control you have over your audience’s attention. If you are reading words off the slide, you’ve lost the audience’s attention completely—they’ll just read the slide too.

Use brief statements and keywords to highlight and support the slide’s individual point. Slides are a visual medium, so use them for figures, equations, and as few words as possible to convey the meaning of the slide.

If you have a block of text on your slide, ask yourself what the takeaway message is, and what is the necessary supporting material (data, analysis). Then, identify how text can be reduced to still support your point clearly. Consider…

• Replacing text with figures, tables, or lists.
• Eliminating all but key words and phrases, and speaking the bulk of the text instead.
• Breaking up the slide into multiple slides with more visuals.

Replace blocks of text with easy-to-read pictures, tables or diagrams.

Left: The original slide provides specific information as text, but makes it easy for both speaker and audience to read directly off the slide, often leading to a distracted audience.

Right: The improved slide conveys the same information with a simple graphic and keywords, conveying the chronology more clearly, and allowing the reader to speak the same information without reading off the slide.

Simplify Figures

The purpose of a figure is to convey a message visually, whether it be supporting evidence or a main point. Your audience usually gives you the benefit of the doubt and assumes that whatever you show in the figure is important for them to understand. If you show too much detail, your audience will get distracted from the important point you want them to gather.

An effective presentation figure is often not one made for a paper. Unlike you scrutinizing your own data or reading an academic paper, your audience doesn’t have a long time to pore over the figure. To maximize its effectiveness, ask yourself what minimum things need to be shown for the figure to make its point. Remove anything that doesn’t illuminate the point to avoid distraction. Simplify data labels, and add emphasis to key parts using colors, arrows, or labels.

Additionally, presentations offer different opportunities than papers do for presenting data. You can use transitions on your slides to sequentially introduce new pieces of information to your slide, such as adding data to a plot, highlighting different parts of an experiment (or equation), or introducing text concepts as bullets.

Simplify data, simplify labels for emphasis.

Top: Academic referees and peers would prefer to see the complete theoretical model and experimental data (top), so they can interpret it for themselves. In addition, in papers, space is limited, while time to digest is not.

Bottom: But in a presentation, simplifying the data makes it easy to focus on the feature of interests for the presentation, or even at that moment (different regions may be highlighted from slide to slide). Slides provide plenty of space, while time is at a premium. [Adapted from Wind-Willassen et al., Phys. Fluids 25, 082002 (2013); doi:10.1063/1.4817612]

Introduce Your Data

Make sure your audience will be able to understand your data before you show it. They should know what the axes will be, what points in the plot generally represents, and what pattern or signal they’re looking for. If you’re showing a figure common to a specific audience, you may not need to explain as much. But if you show the data before the audience knows how to read it, they’ll stop listening to you, and instead scrutinize the figure, hoping that a knitted brow will help them understand.

If you are worried your audience won’t understand your data, one approach is to show sketches of what the data would should like if your hypothesis were true or false. Then show your real data.

For an audience unfamiliar with cyclic battery testing as a way to measure corrosion, first show a slide explaining how the electrical signal would appear without corrosion ( top ) before showing the slide with the actual data ( bottom ). Use parallel design across the explanation and data slides. This way, the audience is introduced to the logic of the experiments and how to draw conclusions from the data, making them more likely to follow and agree with the point made on the second slide. [Adapted from AAE2]

Be Critical of Visual and Textual Jargon

If there are discipline-accepted symbols, for example in fluid or electrical schematics, using them is an effective tool to simplify your visual for people in your field. However, if these may be unknown to a significant portion of your audience, be sure to add a descriptive keyword, label or legend.

Use simple, consistent visual design

A clean set of slides will minimize visual noise, focus the audience’s attention and improve the continuity between what you’re showing and telling. The graphical design is also important for setting the tone and professionalism of the presentation.

• Are colors related to each other? Do some carry intrinsic meaning (e.g. blue = cold, water, red = hot)?
• Are you using colors that are well-represented when projected?
• Are your color choices appropriate for colorblind members of the audience? Can you textures or line/point styles to differentiate data instead?
• Spread out elements on a slide to use space effectively—don’t be afraid of white space! By limiting the amount of information on a slide, you can control what your audience will focus on at each moment in time.
• Use your software’s alignment and centering features.
• When items are grouped as a list, make sure they actually belong under a helpful unifying theme.
• Make sure all text and figures are legible to the back of the room.

Resources and Annotated Examples

Annotated example 1.

This is a technical presentation given by MechE graduate students for a system design class. 13 MB

Annotated Example 2

This presentation was given by a MechE PhD student during interviews for postdoc positions. 1 MB

Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

4.6 Presentations

Presentations are an interesting genre, since they can cover a variety of genres and purposes. Presentations provide the opportunity to present information in a multimodal format, and often require you to condense information for a broad audience. Within the very broad genre of “presentation” many genres fall with more specific conventions and constraints. Some examples include:

• Conference presentations
• Less formal meeting or business presentations (internal)

As technology continues to develop, you might consider other genres under the umbrella of “presentations,” including:

• Youtube videos

In this section, we talk about the specific genre of presentations, but we also focus on taking complex information (such as gathered in a formal report) and reworking, condensing, and remixing that information into a presentation, a website, a poster or infographic, or a podcast.

Diversity, equity, and inclusion

Just like with the other common genres that we’ve discussed so far, presentations are developed for a specific audience. So, you need to consider how your audience might best receive the information that you are working to communicate. Presentations are a great way to reach an audience, and as a communicator you get to explore various communication modes and approaches. As with anything else, what might work for one audience would not work for another audience; think back to the different ways to communicate the process of conducting a Covid-19 nasal test. Each example was effective, but only in the context of their intended audience.

Technical presentations are a specific genre that often take the complex, lengthy information included in a formal report and condenses and translates that information in a way that includes visual and audio communication modes. Consider why it is useful to present information in various ways (as a formal report and as a 5-10 minute presentation). How might presenting information in various ways or formats increase accessibility? How might developing a presentation work towards equity of information access?

When creating a presentation, the principles of universal design are important things to keep in mind. One example might be adding captions if you create a presentation that has any audio component. The captions are essential for any audience members who are hearing impaired, AND they make it easier to absorb content and understand the audio for your entire audience. Remember that universal design means that accessibility of information is an essential part of your presentation: do not think about accessibility after you’ve created your content, but work it in from the beginning and throughout your process.

Technical presentations

Technical presentations can vary quite a bit in length and content, depending on your purpose, audience, and context (remember that the rhetorical situation is always relevant!). Generally speaking, a technical presentation will:

• Condense a longer text, such as a formal report
• Summarize the most important, useful, or meaningful information from that text
• Use visuals, text, and audio together in order to tell a story

Most often, presentations work to inform, to persuade, or both. All the things that we’ve discussed so far are important to consider when you create a presentation, including plain language, document design, and considering diversity, equity, and inclusion. Just as with any other genre, to create an effective presentation, you must understand your audience.

Google Slides

These are only 3 of many free tutorials available online.

When creating effective presentation slides, be sure that you balance the amount of information on each slide. Consider how your audience is interacting with these slides: they are not likely sitting down with so much time to carefully read through each one. Rather, they may only have a minute to take in all the content. So, less is often better than putting too much text on any one slide. It’s also important to use a variety of visual modes–such as graphics and images–along with text.

The text that you choose should summarize key points, and the images should reinforce or illustrate those points. Do not make your audience take in large blocks of text. Instead, summarize key questions, data points, findings, and conclusions. Show them examples that help to illustrate these important points, but do not overwhelm them. You cannot include everything in a presentation that you would include in a lengthy report. Rather, you must choose the most important pieces so that your audience has a clear idea of what you want them to take away from your project.

When planning and creating audio, be sure that you do not simply read the text from our slides. Instead, you can use the audio portion of your presentation to further explain key concepts. Give your reader a bit more detail, but do not overwhelm them. A presentation works to create a narrative or tell a story. The audio and text should complement each other, but not be exactly the same (if you’ve ever attended a presentation where the presenter read each slide out loud, you know how uninteresting that can be!).

Finally, consider accessibility when you design your presentation. Create closed captions or subtitles when recording audio, and be sure to incorporate the principles of universal design. Try to imagine how to make information accessible to your audience in regards to your text, your use of language and terminology, your use of visuals and graphics, and your use of audio.

Message titles

On way to create stronger, more memorable presentations is through the use of  message titles  rather than  subject titles  for each slide. It’s important to use strong titles, and a message title delivers a full message to your reader. A subject title is briefer and less specific. An example of the difference between a message title and subject title might be:

Subject title: 

Covid-19 prevention

Message title: 

How can I protect myself from Covid-19?

A message title is generally more effective for audiences because it provides more information. Further, delivering a full message helps audiences to retain the information presented in that slide and it frames what you cover in that section of your presentation. Remember that audiences must  listen  to your presentation and  read  your slides at the same time. Subject titles provide information, but message titles helps audiences place that information into a more specific framework. A message title delivers your message in a more complete way.

Condensing and remixing

While most formal reports use some sort of presentation software and rely on a combination of slides (which contain visuals and text) and audio (which may be spoken live as you present to an audience or may be recorded ahead of time), there are other ways to remix and present information in a condensed and useful way. As technology develops, so does the presentation genre. For example, podcasts, videos, or websites might be useful in place of a technical presentation, again depending on the audience, purpose, and context.

If you are enrolled in WRIT 3562W, you are not asked to create a podcast or website; however, you may come across such genres and want to use them as sources in your own report. And, you will likely want to (or be asked to!) create a website or podcast someday. So how can you begin to take information presented in something like a formal report and revise, translate, and remix it for a completely different medium?

First, consider the rhetorical situation and reflect on your own experiences as a website user or a podcast listener. Which websites do you like best? Which podcasts do you enjoy? Then, do some reflection and analysis and consider the following questions:

• When interacting with a website, what features are most important to you? How are you typically interacting with content (do you want to be able to search for something specific, do you want something easy to skim, do you want to deeply read all the text, etc.)?
• Think of the easiest to navigate website you’ve visited recently; what specific features made it easy to navigate? How did it use text, images, alignment, repetition, contrast, colors, language to help you know how to find and understand information?
• Think of the most difficult to navigate website that you’ve ever visited; what made it difficult? What specific features can you identify or isolate that made it hard to find information?
• Consider your favorite podcast; how does the creator(s) organize the content and present information clearly? How long does it take to listen to? What environment do you usually listen to podcasts in (your car, at home, using headphones, on a speaker while you cook dinner…). What specific features can you identify or isolate that make it enjoyable?

These types of reflection questions help you to make decisions about the texts that you create. They are useful when considering conventions or strengths of specific genres, AND they are useful when you have to create a genre that is completely new to you. Remember that analyzing the rhetorical situation and genre conventions together make it manageable as you approach any new communication task.

Throughout this text, we’ve discussed technical communication as rhetorical, as always concerned with diversity, equity, and inclusion, how we define or set the boundaries for technical communication, and the conventions of common genres. As you continue your education and practice as a technical communicator, or as you approach any new communication situation, keep doing the work of analysis and reflection. Consider how each act of communication engages a specific audience for a specific purpose. Even the most seemingly objective genres require you to make choices: what information do you include, whose voices and experiences do you elevate, how do you take in feedback and revise your texts, how do you approach research in a way that reduces bias and incorporates marginalized experiences–these are all important pieces of the communication process. As technical communication continues to develop and evolve, and as technology and genres also change, keep these considerations in mind.

Activity and Reflection: Presenting information 

Together or with a partner, find a presentation (you can search YouTube for technical presentations or Ted Talks). Reflect on the following questions to perform a  rhetorical analysis  on the presentation:

• Who is the target audience for this presentation? How can you tell?
• What is the main purpose or goal of the presentation? How can you tell?
• What did you like about the presentation (be specific)? What features make it effective?
• What would you change, and why?
• How does the presentation use  text  and audio  together to deliver a message? How do these elements complement each other?

Introduction to Technical and Professional Communication Copyright © 2021 by Brigitte Mussack is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License , except where otherwise noted.

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Hints and Tips on Presenting Technical Papers

Andrew lambert offers hints and tips on presenting technical papers..

In the first edition of The Way Ahead , Dusterhoft and Giddens wrote about one of the fundamentals of being a technical professional: how to write a technical paper. In this edition, John Thorogood details the technical journals that such papers appear in and why papers are so fundamental to the industry and to technical personnel in the industry. This article covers the next step—how to present a paper. This article covers hints and tips for presenting papers at SPE conferences and workshops, but the material also applies to other situations, be they internal to your organization or a public forum.

Presentation Skills

Presentation skills are taken extremely seriously by organizations and considered a major skill in every sector of the industry, not just for technical staff. Before discussing some of the hints and tips, let us first examine why presenting is seen as so important for all staff and, in particular, technical personnel.

When I first started to think about this article, I immediately felt that technical presentations are more difficult than other presentations. However, after some reflection, I realized that giving a technical presentation is no more difficult than giving any other presentation. However, what is different is the necessary preparation time and effort, and this really comes down to the complexity of the message in technical presentations and the diversity of the audience. If we trace the elements of both complexity and audience, we come to the conclusion that the root cause is variety. In terms of complexity, the variety includes the technical discipline of the work, the degree of specialism in the subject matter, the advancement of work, and the aim of the work. In terms of audience, the variety is education, language, familiarity with the work, familiarity with the speaker, and the audiences’ job function. This then leads to the conclusion that a technical presentation needs to be tailor-made for each situation. We can take this thought of tailoring a presentation one step further. What we are really trying to do is to break down the work into easily understood blocks that build into the message we are trying to convey and achieve a desired result. The difficulty and, therefore, skill is knowing how much you need to break down the material to convey the message and what the desired result is from that particular audience.

In Fig. 1, I have tried to show for different audiences (within the industry) how much a message needs to be broken down. The different levels are grouped from Group 1, consisting of subject experts, where the amount of breakdown is low, to Group 4 for nontechnical personnel. The difference between internal and external personnel in Groups 1 and 2 is there to illustrate that while the subject knowledge may be the same in both parties, external personnel may not be familiar with internal methodology, systems, software, or previous internal research, and so some extra information is needed.

We can use this chart to estimate how much we need to break down our work. If we look at the Groups in regard to presenting a paper at an SPE conference, we face a challenge because Groups 1 through 3 can all be present. I would say, though, that you should aim to break down the work to be somewhere around Group 2. The reason for this is that you do not want to oversimplify for a Group that may be attending out of general interest (i.e., Group 3), as opposed to those who attended with specific focus. Workshops are much more focused than the large conferences, and so here you should aim at between Groups 1 and 2.

In terms of desired result, you must think about why you are presenting to a particular group, why they should be interested in the work, and what they need to gain for them to see the work as a success. For example, the desired result for a peer assist presentation is probably far different from the desired result for a management presentation.

The Presentation

Once you have worked out how much the message needs to be bro- ken down, you need to start preparing the slides. This is a challenge. First, at SPE workshops and conferences, you are allocated 20 minutes to present, with some time after for questions. Therefore, you need to work out how to break down the message sufficiently, yet produce uncluttered, easy to understand slides. The number of slides varies, and the guides point toward having ideally between 1 slide every 3 minutes and a maximum of 1 slide every minute. This then means you will have only around 15–20 slides, not including the title and questions slide. So how do we maximize the slides we have? In the following section, I will describe both the rules SPE has governing presentations and also some hints and tips to hopefully help you prepare a great presentation. To accompany this article, a presentation has been prepared to demonstrate these points, and I shall refer to it in this section. The presentation has been placed on the Young E&P Professionals professional network website, which can be found by logging on to communities.spe.org.

The venue has a large impact on your presentation. Room sizes can vary from 30 seats to 1,000 seats, and the rooms could be either dark or light. For this reason, it is worth evaluating your slides before you travel to the conference or workshop for different situations. You may find that for some slides you need to prepare two versions—one for one condition (say, a light room) and one for the alternate situation. When you actually arrive at the facility holding the meeting, you can evaluate the actual room and adjust your presentation as necessary. You will have time to do this and access to computing facilities at the conference/workshop in the author room. You should, though, be prepared to drop slides that do not work, if needed.

Paper vs. Presentation

One of the most fundamental points about a presentation is that it is a verbal presentation of your paper. You should never use the opportunity to insert additional information in the presentation; you should, however, use the opportunity to clarify the message and answer questions that your peers may have in regard to your work. The general rules of presenting concerning structure, language, and preparation are as valid for a technical presentation as for any other presentation, if not more so. If we first look at the structure, the old adage of “tell them what you are going to tell them, tell them, and tell them what you have told them” is extremely useful. If you look at the presentation on the website, you will find the outline (tell them what you are going to tell them), the presentation (tell them), and the summary that repeats the outline (tell them what you’ve told them). This structure is designed to address the listening and learning associated with repetition and reinforcement of information.

SPE does have rules regarding the structure. Company logos may be used only on the title slide of the presentation, and trade names should not be used. The same rule applies to suppliers, service companies, and operators.

One of the important parts of the general rules is spelling and slang. We have all sat in a presentation and seen poor spelling, and it reflects badly on the presenter. You should thoroughly check the spelling, and not just using the spellchecker in the computer because, while this may find misspelled words, it will not find words that are grammatically incorrect (e.g., if you have mistakenly inserted whole instead of hole ). You should also try to avoid slang. As someone who grew up in London, like any other person who grew up in a big city, I can lapse into using a lot of slang when I speak. This can also carry through to writing if you are not careful. Slang simply puts up an additional language barrier and prevents the audience from understanding your work.

Text Slides

Slides that contain general text should be kept as plain and simple as possible. You should not cram too much data onto a slide. Remember, time is against you, and the audience must be able to read through and understand the text in the time available. Animation and sounds should be avoided. These may work when you prepare the slides; however, when you are using a different machine at a conference, they may cause the machine to jam.

Data Slides

The main point of both technical papers and presentations is to present quantitative data that support your conclusions. It is normally the presentation of these data that actually causes the most problems, and the majority of the online presentation is dedicated to how and how not to present data. The central learning here is again the relevance of the data to the presentation (remember the paper contains the fine detail) and displaying the data in a way that allows the audience to interpret and understand them, all in the extremely short amount of time the data will be on the screen. There are problems in presenting data as text, tabulated values, and graphics. The problems center on the conjoined problems of presenting enough data to support your argument while not presenting so much data that the message is lost in too much clutter.

Volume of Data

Volume clutters slides, and the problem of clutter is most easily demonstrated when using tables. On Slide 7 of the online presentation, you will find a typical example of showing too much data, and I am sure you can think of examples of presentations in which so much data is put up that you simply cannot see it, and you certainly would not have time to digest it. The presentation of a slide such as the example serves no purpose. Remember: clear and simple and relevant.

Graphics are perhaps the best way to present data (if appropriate) during presentations, because they present the data in a very easily understandable form. However, there are many pitfalls here also. In Sides 9 through 16 of the online presentation, you will find several graphics and notes about them. You must think carefully about the amount of information a slide shows and whether you need to add further details in terms of improved legends or background details that will aid the audience. It is important to note that the level of information needed on a graph also increases when presenting to an outside audience, because their familiarity with software packages or the way you display certain forms of data may be low. For those of you in the logging industry, the attention to the graphics becomes especially difficult when trying to present logs. Logs, by their very nature, attempt to present changes in multiple parameters that are time or depth indexed. This presents problems for scale, detail, and, not least, for the header to explain the curves displayed. My personal experience from both presenting logs and watching presentations is that logs rarely display well.

Video can work very well, and the use of video clips in presentations increases year after year. SPE guidelines recommend having video in AVI format if possible. You will also have opportunity to ensure that the video works at the meeting. Again, though, you need to be ready to drop the clip if you find it does not display sufficiently well in the facility you are in.

The speed at which data are presented is an important factor in the success or failure of a presentation. Remember that the audience needs time to understand data and understand its relevance to the paper and what you are saying.

Complexity is a difficult point to discuss. As I have stated previously, you need to take a complex message and break it down so the audience understands. However, at the same time, you must not be afraid of presenting complex themes and/or data.

Unless it is vital to the presentation, and clearly there are many examples in which this is the case, you should try to avoid listing extremely complex equations. The reason for this is that if you show a fully developed complex equation, the audience will not have time to interpret the terms involved and the equation construction. However, if you do need to show an equation, you should list what the different terms represent.

It is worth remembering that at workshops and conferences, the audience is made up of people from across the globe. This means that some will be familiar with American Petroleum Inst. (API) units and some with the Intl. System of Units (SI). Therefore, if displaying a single value, you should list the value in both API and SI units. However, when displaying relationships between numbers (i.e., to show an increase or on graphs), it is not necessary to show both unit sets. The use of units is important, especially for equations in which dimensionless terms may change if the equation inputs are in another unit set.

Remember, accuracy is vital. Ensure that the numbers in the presentation match the numbers in the paper, because often someone in the audience will have read your paper before the conference. If you are in doubt over material and cannot double-check, remove the item.

So it is that easy! Seriously, though, what is described above and is shown in the online presentation is very subjective. The most important lesson is that preparing a presentation can be as difficult as writing the paper, but as long as you think carefully about each of the slides, and do not try to cram too much in, your presentations will be a success. Good luck.

A lot more advice can be found on the Web by entering “advice to presenters” in any search engine.

The Art of the Technical Presentation: How to Present Technical Topics to Non-Technical People

So, you need to make a technical presentation to people outside of your field. It should be easy, right? All you have to do is let the bounty of your knowledge flow forth. But what if your message gets lost in the gap between your expertise and your audience’s point of view? Find out how to conquer the divide with an artfully designed presentation.

Although great presentations are a mix of education, communication, and collaboration, in the end, they all boil down to persuasion. Luckily, you don’t need a degree in psychology to get through to your listeners. These five tips will help you build a simple presentation that gets your message across, imparts key technical details, and leaves you and your audience feeling like you got what you needed.

Focus on your purpose

What’s the nitty gritty reason why you’re doing this presentation? Whether you’re seeking funding, partnership, a job, or a sale, you’re essentially trying to persuade your audience to take action. 

What do you want them to do when they’ve heard your spiel? Remember this as you plan each step of your presentation, and make sure that every element you add contributes to your purpose. If you notice your content going off on a tangent, cut that part out. Keep it tight, and you’ll keep their attention.

Find the Gap

Once you’ve got a clear purpose in mind, think about why you need to do this presentation. There must be something that your audience doesn’t know or fully appreciate yet, because otherwise they’d already be with you.

But be careful here. A lot of us fall into the trap of thinking they need to hear everything we know. If you take the time now to tease out the information that’s critical to your message, you’ll save yourself from overwhelming your listeners and losing their support. 

What’s the simplest way you can explain the difference between what they’re doing now, and what will happen if they adopt your idea? An infographic can be a powerful and succinct way to make your message hit home, and Beautiful.ai’s templates can make it easy.

One trick that will help you explain technical things in simpler terms is to empathize with your audience. What do they want to get from working with you? Let’s say you’re speaking to investors. They want a return on their investment, right? So you’ll need to highlight facts, figures, and examples that show why your proposal is going to profit them in the end. Think about who you’re speaking to, and how cooperating with you will make their lives better.

Some other common needs that your project might meet are helping your audience to save time, have less stress, or enjoy better relationships. Make sure you frame your request in terms of how it will benefit your viewers.

Images can be a powerful way to help listeners picture the results that you’re promising in vivid detail. With Beautiful.ai’s image gallery, you’ll have thousands of photos, icons, and visual elements at your fingertips that you can add to your presentation for free. You can also upload your own custom images with an effortless drag and drop.

Keep it short

Another way to make a technical topic easy to digest is to keep your presentation brief. One trick is to create an outline to distill your message into 3-5 key points. Another is to use Guy Kowasaki’s 10/20/20 rule (10 slides, 20 minutes, and a minimum of 30 font) to force yourself to be concise.

Some technical presenters check their urge to splurge by only addressing “ what ” their idea will accomplish, rather than the “how”.

And of course, you can save words and pack a stronger punch by incorporating visual elements into your presentation. Beautiful.ai has templates to help you easily build a pictograph or specialized slide with a Venn diagram, flowchart, bar graph, and more to make your point in fewer words with a greater lasting impression. 

Did you know that people remember things they learned with an accompanying visual over 6x longer than information they only heard verbally?

Use good design

Although you can insert good information into any presentation maker, even the most brilliant thoughts will be lost on your audience if the styling doesn’t flow. Awkward spacing, inconsistent colors and fonts, and illegible sizing are hugely distracting to your audience and can steal your thunder in a heartbeat.

Beautiful.ai uses smart slides technology to automatically adjust these elements on every slide. Whether you work with our templates for slides and presentations or customize a look that’s all your own, no matter what images or elements you add, the rules of good design will be applied. Your slides will come out balanced and beautiful and your message will be crystal clear. It’s like having a pro designer fixing each slide as you work.

No more all-night formatting battles or embarrassing, cluttered messes. Just powerful presentations that persuade your audience and make you proud.

When all is said and done, your technical presentation can get through to non-technical people if you stay focused on your purpose, bridge the gap between what they already know and what they need to learn to get on-board with your plan, empathize with their needs, and boil your message down into its most persuasive elements.

You can make an outstanding impact with even the most technical presentations if you start with an intelligent plan and use specialized design tools like Beautiful.ai. Try it today.

Beautiful.AI Team

Beautiful is an AI-powered presentation tool that makes it fast and easy for anyone to build clean, modern and professionally designed slides that they can be proud of.

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October 26, 2023

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How to Deliver a Memorable Technical Presentation

Master the art of technical presentations, whether it's in your project meeting or an industry conference. Unleash your potential with these invaluable tips to ensure your presentation success.

What's Inside?

Tips to Ace Your Technical Presentation

Let’s say your company launched a SaaS application a few days ago. As head of the team, the onus is on you to spearhead the sales process. And the first step started with drafting a technical presentation explaining the product. Yes, you are a pro who knows all about the technical aspect, and you might be confident too.

But there are several questions you should ponder over

• Who will you be presenting to?
• How well is everyone aware of SaaS products?
• What should be your approach to drive sales and convince people of the product?

The answers to these questions will change the course of your presentation each time because the content will have to be modified accordingly. 

Technical presentations are lengthy, specific, and involve complex information/ideas (often dreary and detailed), making them difficult to deliver over non-technical ones. And that’s why they require a different approach, which we have covered in this article. 

How to Deliver a Winning Technical Presentation?

Here are some pro tips for creating impeccable slides and leaving your mark.

1. What is the core message and purpose of your presentation?

Structure your presentation around the key goal, which could be anything from sharing information and eliciting feedback to getting funding or a job offer, etc. 

Organizing your presentation around a core theme will help your audience identify and follow the central points that support your content.

For instance, if your goal is to present a scientific result, include more information about what the result means and how it can be used rather than focusing on your methodology.

Or if your goal is to elicit response/feedback on some experiment, focus more on the methods, i.e., advantages, disadvantages of different models, your assumptions, how your model is more useful, etc.

Tell your audience what you want them to do. Why should they do it, and how?

2. Who is your audience?

Knowing your people (audience analysis) will help you stick to the right chord. 

It will also help you know how much technical jargon you can rely on and whether images and analogies would suit the audience better.

Your audience might be diverse (investors, clients, customers, etc.) with different interests, knowledge bases, goals, and concerns. And, mind you, they are as central to your presentation as you are. So, know as much as you can about them and structure your presentation accordingly. Highlight how your message overlaps with what these people care about, and remember to include the diverse backgrounds and experiences in the introductory part. And you will have everyone’s attention right from the start. 

3. Define a clear outline

You can divide the content into three sections for clear structure and easy comprehension. The first section gives an outline/summary of the main topic and illustrates why it was important enough to become the subject.

The second part can elaborate on the main subject with its minute technical details and everything that the audience needs to know.

The third section can highlight the resolution, solution, CTA, and course of action to the problem presented.

An effective presentation is not one where you detail every possible information about the topic or include as many issues as possible. It is when you can get people to build understanding and support for your central message. 

4. Take help of everything that can explain the concept 

For any presentation, words/text are not enough. And it becomes all the more imperative in a technical presentation slide.

According to a survey, people prefer 1/4th of the slide composed of text at most.

Since you will have to use jargon here and there, you can’t rely just on your speech. Use pre-designed PowerPoint templates comprising graphs, diagrams, animations, videos, infographics, etc., to help people understand technical concepts and information clearly. You can also use other experiential methods like prototypes, handmade models, or real-time experiments. 

For a better understanding, go through this video showcasing paper prototyping of a mobile application :

5. Remember to be consistent

When your presentation slides differ in size, display, structure, etc., it can distract or confuse people and make them lose attention. Creating a consistent theme is important to help people focus and keep your presentation aligned.

Take the help of these tips to incorporate consistency in your work-

• Go for colors that complement each other, following the preferred color scheme.
• Choose fonts that are easy to read in a presentation or digital content like Serif or Sans-serif.
• Go for the same layout for a similar kind of content. Use one kind of layout for cover slides, one kind for section introduction, and one for content slides. It will help your audience categorize the content and know where to look for what information. 

And, of course, don’t forget how immensely it will help you as a presenter.

And yes, keep your presentation short – not more than 10 slides. You can go for the 10/20/30 rule, i.e., 10 slides, 20 minutes, and 30 font size.

6. Leave space for questions and queries

Since your presentation is technical and the audience might be diverse, be prepared to answer questions. The major cause of anxiety before a presentation is a lack of preparation. Being thorough with the subject matter will also aid you in answering any questions being asked, apart from avoiding presentation jitters.

Allocate a well-designated time to interact with the audience. You can also do that during the course of the presentation if it doesn’t interfere with your speech. It will keep people engaged and alert as they get small windows to pose queries throughout. 

7. Practice sessions

You might be confident about your content, but when you speak/deliver, your words and ideas might come out in a different way and not as you intend. 

It could so happen that you are not too good with voice modulation or at specifying relevant points. That’s why it is imperative that you have multiple practice talks before delivering the presentation.

Keep your practice audience small and diverse so that you get relevant opinions and everyone has something to share. 

You can share hard copies and remember to number your slides as well. It will help people annotate them and return them at the end. You can videotape yourself as well to see how you come across and improve accordingly.

8. A few quick tips  

Keep in mind where you want to take your audience through the presentation. What perspective shift do you seek? 

Do you want them to invest in the product? Or is it just an internal meeting highlighting the attributes of the product?

WIIFY is an acronym for What’s in It for You. Make sure you present it to your audience. For example, in the case of the SAAS application, your WIIFY to your potential investors would be - Investing in our product will get you an excellent ROI. 

Let them know the USP of your proposition and the concept you are presenting. For example, you could highlight your USP as the one place for everything from website development to QA testing.

Use a short statement to capture everyone’s attention. It may be anecdotes, statistics, analogies, aphorisms, a question, etc. 

For example, you could start with a statement like - Keep track of how many times I shall say ‘if’ when I explain the success of this product.

Or an analogy like - SAAS is like traveling by train where you have assigned routes and co-ride with other passengers. 

Do’s and Dont's  

• The presentation should start with the motivation, i.e., why this particular thing needs to be presented.
• Every presentation slide should contain only relevant information and not more than that.
• Titles should be enough on their own (self-explanatory); the rest of the text should be there to support the visuals, comprising relevant graphs, charts, histograms, etc. 
• And most importantly, the audience properly understands the message the presenter desires to convey. Also, be mindful of overusing jargon. 

In a Nutshell

Be thorough about the topic, learn about your audience, take the help of props and visual aids, and structure your presentation well. Don’t forget to interact with your audience as and when you get the chance. Also, make sure your audience knows what to do with the information you shared, i.e., give them a proper course of action.

Keeping these points in mind will help you create a coherent technical presentation that can serve its purpose. 

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Chapter 10. Designing and Delivering Presentations

In this chapter.

• Strategies for developing professional oral presentations and designing clear, functional slides
• Discussion of what makes presentations challenging and practical advice for becoming a more engaging and effective presenter
• Tips for extending the concepts of high quality presentations to creating videos and posters

Presentations are one of the most visible forms of professional or technical communication you will have to do in your career.  Because of that and the nature of being put “on the spot,” presentations are often high pressure situations that make many people anxious. As with the other forms of communication described in this guide, the ability to present well is a skill that can be practiced and honed.

When we think of presentations, we typically imagine standing in front of a room (or auditorium) full of people, delivering information verbally with slides projected on a screen. Variations of that scene are common. Keep in mind, though, that the skills that make you a strong presenter in that setting are incredibly valuable in many other situations, and they are worth studying and practicing.

Effective presentation skills are the ability to use your voice confidently to communicate in “live” situations—delivering information verbally and “physically,” being able to engage your audience, and thinking on your feet. It also translates to things like videos, which are a more and more common form of communication in professional spheres.  You will have a number of opportunities during your academic career to practice your presentation skills, and it is worth it to put effort into developing these skills. They will serve you well in myriad situations beyond traditional presentations, such as interviews, meetings, networking, and public relations.

This chapter describes best practices and tips for becoming an effective presenter in the traditional sense, and also describes how best practices for presentation skills and visuals apply to creating videos and posters.

Process for Planning, Organizing, and Writing Presentations

Similar to any other piece of writing or communication, to design a successful presentation, you must follow a thoughtful writing process (see Engineering Your Writing Process ) that includes planning, drafting, and getting feedback on the presentation content, visuals, and delivery (more on that in the following section).Following is a simple and comprehensive way to approach “writing” a presentation:

Step 1: Identify and state the purpose of the presentation. Find focus by being able to clearly and simply articulate the goal of the presentation—what are you trying to achieve? This is helpful for you and your audience—you will use it in your introduction and conclusion, and it will help you draft the rest of the presentation content.

Step 2: Outline major sections. Next, break the presentation content into sections. Visualizing sections will also help you assess organization and consider transitions from one idea to the next. Plan for an introduction, main content sections that help you achieve the purpose of the presentation, and a conclusion.

Step 3: Draft content. Once you have an outline, it’s time to fill in the details and plan what you are actually going to say. Include an introduction that gives you a chance to greet the audience, state the purpose of the presentation, and provide a brief overview of the rest of the presentation (e.g. “First, we will describe the results of our study, then we’ll outline our recommendations and take your questions”). Help your audience follow the main content of the presentation by telling them as you move from one section of your outline to the next—use the structure you created to keep yourself and your audience on track.

End with a summary, restating the main ideas (purpose) from the presentation and concluding the presentation smoothly (typically thanking your audience and offering to answering any questions from your audience). Ending a presentation can be tricky, but it’s important because it will make a lasting impression with your audience—don’t neglect to plan out the conclusion carefully.

Step 4: Write presentation notes. For a more effective presentation style, write key ideas, data, and information as lists and notes (not a complete, word-for-word script). This allows you to ensure you are including all the vital information without getting stuck reading a script. Your presentation notes should allow you to look down, quickly reference important information or reminders, and then look back up at your audience.

Step 5: Design supporting visuals. Now it’s time to consider what types of visuals will best help your audience understand the information in your presentation. Typically, presentations include a title slide, an overview or advance organizer, visual support for each major content section, and a conclusion slide. Use the visuals to reinforce the organization of your presentation and help your audience see the information in new ways.

Don’t just put your notes on the slides or use visuals that will be overwhelming or distracting—your audience doesn’t need to read everything you’re saying, they need help focusing on and really understanding the most important information. See Designing Effective Visuals .

At each step of the way, assess audience and purpose and let them affect the tone and style of your presentation. What does your audience already know? What do you want them to remember or do with the information? Use the introduction and conclusion in particular to make that clear.

For in-class presentations, look at the assignment or ask the instructor to make sure you’re clear on who your audience is supposed to be. As with written assignments, you may be asked to address an imagined audience or design a presentation for a specific situation, not the real people who might be in the room.

In summary, successful presentations

• have a stated purpose and focus;
• are clearly organized, with a beginning, middle, and end;
• guide the audience from one idea to the next, clearly explaining how ideas are connected and building on the previous section; and
• provide multiple ways for the audience to absorb the most important information (aurally and visually).

Developing a Strong Presentation Style

Since presentation are delivered to the audience “live,” review and revise it as a verbal and visual presentation, not as a piece of writing. As part of the “writing” process, give yourself time to practice delivering your presentation out loud with the visuals . This might mean practicing in front of a mirror or asking someone else to listen to your presentation and give you feedback (or both!). Even if you have a solid plan for the presentation and a strong script, unexpected things will happen when you actually say the words—timing will feel different, you will find transitions that need to be smoothed out, slides will need to be moved.

More importantly, you will be better able to reach your audience if you are able to look up from your notes and really talk to them—this will take practice.

Characteristics of a Strong Presentation Style

When it comes time to practice delivery, think about what has made a presentation and a presenter more or less effective in your past experiences in the audience. What presenters impressed you? Or bored you? What types of presentation visuals keep your attention? Or are more useful?

One of the keys to an effective presentation is to keep your audience focused on what matters—the information—and avoid distracting them or losing their attention with things like overly complicated visuals, monotone delivery, or disinterested body language.

As a presenter, you must also bring your own energy and show the audience that you are interested in the topic—nothing is more boring than a bored presenter, and if your audience is bored, you will not be successful in delivering your message.

Verbal communication should be clear and easy to listen to; non-verbal communication (or body language) should be natural and not distracting to your audience. The chart below outlines qualities of both verbal and non-verbal communication that impact presentation style. Use it as a sort of “rubric” as you assess and practice your own presentation skills.

As you plan and practice a presentation, be aware of time constraints. If you are given a time limit (say, 15 minutes to deliver a presentation in class or 30 minutes for a conference presentation), respect that time limit and plan the right amount of content. As mentioned above, timing must be practiced “live”—without timing yourself, it’s difficult to know how long a presentation will actually take to deliver.

Finally, remember that presentations are “live” and you need to stay alert and flexible to deal with the unexpected:

• Check in with your audience.  Ask questions to make sure everything is working (“Can everyone hear me ok?” or “Can you see the screen if I stand here?”) and be willing to adapt to fix any issues.
• Don’t get so locked into a script that you can’t improvise. You might need to respond to a question, take more time to explain a concept if you see that you’re losing your audience, or move through a planned section more quickly for the sake of time. Have a plan and be able to underscore the main purpose and message of your presentation clearly, even if you end up deviating from the plan.
• Expect technical difficulties. Presentation equipment fails all the time—the slide advancer won’t work, your laptop won’t connect to the podium, a video won’t play, etc. Obviously, you should do everything you can to avoid this by checking and planning, but if it does, stay calm, try to fix it, and be willing to adjust your plans. You might need to manually advance slides or speak louder to compensate for a faulty microphone. Also, have multiple ways to access your presentation visuals (e.g., opening Google Slides from another machine or having a flash drive).

Developing Strong Group Presentations

Group presentations come with unique challenges. You might be a confident presenter individually, but as a member of a group, you are dealing with different presentation styles and levels of comfort.

Here are some techniques and things to consider to help groups work through the planning and practicing process together:

• Transitions and hand-off points. Be conscious of and plan for smooth transitions between group members as one person takes over the presentation from another. Awkward or abrupt transitions can become distracting for an audience, so help them shift their attention from one speaker to the next. You can acknowledge the person who is speaking next (“I’ll hand it over to Sam who will tell you about the results”) or the person who’s stepping in can acknowledge the previous speaker (“So, I will build on what you just heard and explain our findings in more detail”). Don’t spend too much time on transitions—that can also become distracting. Work to make them smooth and natural.
• Table reads. When the presentation is outlined and written, sit around a table together and talk through the presentation—actually say what you will say during the presentation, but in a more casual way. This will help you check the real timing (keep an eye on the clock) and work through transitions and hand-off points. (Table reads are what actors do with scripts as part of the rehearsal process.)
• Body language. Remember that you are still part of the presentation even when you’re not speaking. Consider non-verbal communication cues—pay attention to your fellow group members, don’t block the visuals, and look alert and interested.

Designing Effective Visuals

Presentation visuals (typically slides, but could be videos, props, handouts, etc.) help presenters reinforce important information by giving the audience a way to see as well as hear the message. As with all other aspects of presentations, the goal of visuals is to aid your audience’s understanding, not overwhelm or distract them. One of the most common ways visuals get distracting is by using too much text. Plan and select visuals aids carefully—don’t just put your notes on the screen, but use the visuals to reinforce important information and explain difficult concepts.

The slides below outline useful strategies for designing professional, effective presentation slides.

• Write concise text. Minimize the amount of reading you ask your audience to do by using only meaningful keywords, essential data and information, and short phrases. Long blocks of text or full paragraphs are almost never useful.
• Use meaningful titles. The title should reveal the purpose of the slide. Its position on the slide is highly visible—use it to make a claim or assertion, identify the specific focus of the slide, or ask a framing question.
• Use images and graphics. Wherever possible, replace wordy descriptions with visuals. Well chosen images and graphics will add another dimension to the message you are trying to communicate. Make sure images are clear and large enough for your audience to see and understand in the context of the presentation.
• Keep design consistent. The visual style of the slides should be cohesive. Use the same fonts, colors, borders, backgrounds for similar items (e.g., all titles should be styled the same way, all photos should have the same size and color border). This does not mean every slide needs to look identical, but they should be a recognizable set.
• Use appropriate contrast. Pay attention to how easy it is to see elements on the screen. Whatever colors you choose, backgrounds and overlaid text need to be some version of light/dark. Avoid positioning text over a patterned or “busy” background—it is easy for the text to get lost and become unreadable. Know that what looks ok on your computer screen might not be as clear when projected.

Key Takeaway

• Create a structure for your presentation or video that clearly supports your goal.
• Practice effective verbal and non-verbal communication to become comfortable with your content and timing. If you are presenting as a group, practice together.
• Use visuals that support your message without distracting your audience.

Additional Resources

Fundamentals of Engineering Technical Communications Copyright © by Leah Wahlin is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License , except where otherwise noted.

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Top 7 Technical Presentation Templates With Samples and Examples

Nidhi Aswal

Are you tired of struggling with technical presentations that lack impact and clarity? In today's fast-paced business world, effective communication is crucial. Did you know that presentations with visual aids are 43% more persuasive? Yet, crafting the perfect technical presentation can be time-consuming. That's where SlideTeam comes to the rescue, offering a game-changing solution.

We are introducing our Top 7 Technical Presentation Templates, which are meticulously designed for B2B audiences like yours. These templates are your secret weapon for quality assurance, technical indicators, expert team assembly, market landscape analysis, digital asset management, and course design.

In the first half of 2023, optimism about technology's potential to advance business and society has rekindled after a challenging 2022 for tech investments and talent. Envision having a reservoir of readily editable PPTs infused with real-world instances within your reach. SlideTeam empowers you to captivate your audience, make astute decisions, and conquer the competition.

Our templates are your route to technical excellence, ensuring you maintain a competitive edge. Ready to revolutionize your technical presentations for enhanced outcomes? Let’s get started.

Template 1: Role of Technical Skills in Digital Transformation

This all-encompassing PPT Preset covers a range of subjects, particularly emphasizing the significance of technical skills in driving digital transformation. It provides insights into IT professional challenges, roles and skills, pandemic impacts, and upskilling requirements for primary IT roles, including data and analytics, cybersecurity, application architecture, infrastructure operations, and cloud expertise. Download this presentation to see how IT drives growth and innovation by improving internal relationships and influencing strategy.

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Template 2: Technical Feasibility PowerPoint Presentation Slides

This comprehensive PPT Deck comprises 41 expertly crafted slides covering a spectrum of essential topics. It facilitates project assessment, product and service delivery planning, and business idea viability evaluation. Delve into your venture's strengths, weaknesses, opportunities, and threats, considering resource requirements, tax, legal, and technical expertise. Elevate your project discussions by downloading these Technical Feasibility PowerPoint Presentation slides.

Template 3: Technical and Nontechnical Training Proposal PowerPoint Presentation Slides

This complete PPT set spans various crucial topics, emphasizing the significance of technical and non-technical skills in workforce efficiency. This PPT infographic highlights the need for comprehensive training programs to enhance employee capabilities. Our Technical and Non-Technical Training Proposal PowerPoint Presentation is perfect for elucidating how these skills boost overall business productivity. This slide collection aids in presenting project objectives, goals, action plans, and task timelines and showcasing your company's mission, vision, core values, and client testimonials.

Template 4: Technical Maintenance Service Proposal PPT Presentation

Introducing our PPT Template for technical maintenance service proposal, expertly crafted to meet all your engineering maintenance requirements. This comprehensive PPT Deck offering covers preventive maintenance, emergency repairs, system upgrades, and consulting services to enhance the efficiency and longevity of your engineering systems. It is carefully designed by our dedicated team of experts committed to excellence. Get this PPT Template now and elevate your engineering maintenance.

Template 5: Technical Analysis for Target Market PowerPoint Presentation Slides

Upgrade your business strategies with our technical analysis for target market PowerPoint Presentation slides. These slides comprehensively show market trends, segmentation, product comparisons, and more. Visualize data with pie charts and graphs, and make informed decisions. It includes 17 fully editable slides, making it a valuable asset for your business growth.

Template 6: Technical Design PowerPoint Presentation Templates

Unlock accolades with our technical design PowerPoint Templates. This versatile PPT Deck covers quality assurance, technical indicators, visual design, product delivery, and product strategy in five engaging slides. Elevate your presentations with our fully editable PPT Preset and earn recognition for your expertise.

Template 7: Technical Analysis Types Result Areas PPT Designs

With this PPT Theme, navigate through the stages, including chart patterns, technical indicators, business, management, and marketing. This fully content-ready PPT Preset is your solution to addressing adversity and making a lasting impression on your audience.

Template 8: Conduct Technical Assessment and Audits Strategy PPT Layouts

Our PPT Deck on how to perform technical assessments and audits will cut down on pointless chit-chat. This three-stage PPT Slides encompasses business, management, planning, strategy, and marketing. To quickly and effectively counter objections and impact your audience, download this content-ready infographic immediately.

Tech Presentation Excellence

The technical presentation templates on SlideTeam provide a quick and easy way to convey your ideas and help your audience make educated choices. These aesthetically beautiful and adaptable decks cover many issues vital to today's businesses, from market research to technological design. Our customizable templates will help you wow your audience and stand out. Download these top 7 technical templates now and improve your technical prowess.

Ready to overcome innovation challenges? Explore our top 10 technical strategy templates designed to empower your innovation journey. Dive into the next level of success!

Looking for top-notch technical report templates? Click here to access our collection of the Top 5 templates to elevate your technical reporting game.

Are you geared up to wow audiences with your product pitches? Click here to discover our must-have product presentation templates and captivate your audience effortlessly. Your next successful pitch is just a click away!

FAQs on Technical Presentation Template

What should a technical presentation include.

A technical presentation should include several key elements for clarity and engagement. It should start with a clear introduction outlining the topic's importance. Then, present technical content logically with clear explanations, visuals, and examples. Address potential questions or concerns. Summarize the key points, and end with a concise conclusion. Visual aids, diagrams, and data should be used effectively to enhance understanding. Audience interaction, where appropriate, can also improve engagement.

What is most important in technical presentation?

In a technical presentation, effective communication and clarity are of highest significance. It is crucial that highly technical material be presented in a way that is easily understood. Also essential are eye-catching graphics, well-organized text, and an understandable progression of events. A technical presentation may be improved by interacting with the audience, fielding their questions, and using real-world examples to drive home your arguments.

How do you make a technical presentation interesting?

To add interest to a technical presentation, commence with an engaging introduction emphasizing the topic's significance. Utilize relatable examples and narratives to illustrate intricate concepts. Include visually attractive graphics and diagrams on your transparencies. Maintain a dynamic tempo and refrain from overpowering the audience with technical jargon. Engage the audience through questions, discussions, and real-world applications. Conclude with a memorable summary and encourage questions, fostering an interactive and engaging atmosphere.

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1. WHAT IS TECHNICAL COMMUNICATION?

Chapter 1 Learning Objectives

This chapter will help you

• Understand what technical writing is, why its important, and what it looks like
• Apply a “problem-solving” approach to communications tasks, starting by learning how to fully define the problem before looking for solutions
• Recognize the main conventions and characteristics of technical writing, and how they differ from other forms, such as academic and journalistic writing
• Understand the importance of defining the “rhetorical situation” in which you are communicating
• Apply what you have learned so far by examining “case studies” that demonstrate the costs of poor communication
• Appreciate the complexity and iterative nature of a writing process in determining what writing process works best for you.

When you hear the term “technical communication,” what comes to mind? Perhaps you think of scientific reports, specifications, instructions, software documentation, or technical manuals. And you are correct. However, technical communication is so much more than that. Technical Writing is a genre of non-fiction writing that encompasses not only technical materials such as manuals, instructions, specifications, and software documentation, but it also includes writing produced in day-to-day business operations such as correspondence, proposals, internal communications, media releases, and many kinds of reports. It includes the communication of specialized technical information, whether relating to computers and scientific instruments, or the intricacies of meditation. And because oral and visual presentations are such an important part of professional life, technical communication also encompasses these as well. We might define technical communication, then, as using various modes (oral, written, visual) of communication to manage technical information to analyze a problem, find and evaluate evidence, and draw conclusions in a way that allows people to take action. Thus, technical writing is highly “transactional” as it conveys information to enable specific actions.

Why are Technical Communication Skills Important?

In a recent presentation on the topic of Co-op Work Term Reports, [1] the Engineering co-op coordinator for the University of Victoria presented the following statistics regarding the importance of communication skills in the professional world of engineering:

The Reality: Technical Writing and Communication

• 25-50% Problem solving of some kind
• 50-75% Communicating (Writing and reading reports, letters, memos, proposals, presentations, discussions w/colleagues, managers, clients)
• Performance evaluations and job advancement usually depend more on communications skills than on technical skills

He added that engineers who are more advanced in their careers spend only 5-10% of their time engaged in problem solving of some kind and 90-95% of their time engaging in related communications tasks:  researching, writing and reading reports, proposals, emails, letters, memos; giving or attending presentations; discussing and meeting with colleagues, team mates, managers, clients, and so forth. In a recent survey of over 1000 professionals from various professions, over 70% of engineers and almost 50% of programmers rated the quality of their writing as either “very important” or “extremely important” to the performance of their jobs. [2]   Clearly, as Barry Hyman asserts in Fundamentals of Engineering Design , “the stereotype that engineering is for inarticulate nerds is way off base.” [3]

Technical communication is “transactional” – it entails a purposeful transaction between sender and receiver that provides specific information for practical and specific purposes (informing, instructing, persuading) and is usually geared towards the needs of a specific audience. Technical communicators produce a wide variety of documents and other products, such as

• Proposals and requests for proposals (RFPs)
• Technical or research reports
• Documentation records and product specifications
• User guides (step-by-step instructions, procedures, manuals)
• Online help, technical support
• Reference information (encylopedia-style information)
• Consumer literature (information for the public about regulations, safety issues, etc .)
• Marketing literature (product specifications, brochures, promotional literature)
• Technical journalism (found in trade magazines, media releases, etc. )

Thus, it is a highly “designed” form of communication that requires practitioners to have a heightened awareness of the conventions (rules and expectations) and rhetorical situations (audience, purpose, context) in which they are communicating.

This textbook aims to provide you with that heightened awareness – that is, to introduce you to the basic conventions of technical communications, and to train you to take a reader- and audience-centred approach to communications tasks, to find the tools and methods that will work best to communicate your ideas to your target audience, and to achieve the desired results.

What Does Technical Writing Look Like?

Technical communications can take many forms, depending on the purpose and intended audience.  Consider the following example of technical writing, which is an excerpt adapted from a book called Scientific Sailboat Racing by Ted Wells. [4] From the excerpt in the box below, what can you tell about the intended audience?

The most common question asked by skippers wanting to get to the windward mark faster than they have been doing is “ How can I make my boat point higher?”   Getting to the windward mark first depends primarily on the skill and experience of the skipper; however, having a well-rigged boat will make a significant difference.  Look for the following, in order of importance:

• Sails: Have good quality sails, and use the appropriate sails for the wind conditions expected.  No one can win races with poor sails, so use the best you can afford.  Keep in mind that the leeches of all sails flutter a little, the jib will backwind the luff of the main on any full or medium sail, and in very light wind, even a perfectly cut sail will probably develop a wrinkle along the front of the battens.  If the sails are obviously no good, replace them.
• Mast and Centerboard: Ensure that the mast is far enough forward and the centerboard is far enough back so that there is little or no weather helm.  Make sure the stiffness of the mast suits the sails.
• Jib Fairleads : Ensure jib fairleads are properly located for the type of jib being used and the strength of wind expected.
• Cleats: Have cleats for both jib and mainsheet; place cleats so that crew can easily make small adjustments for varying wind velocities and hang on the to the jib sheet without having it pop out of the cleat.
• Traveler : Have a mainsheet traveler that allows the main to be pulled down without pulling the boom in too far; it should allow the sail to be pulled down tightly enough so that the leech does not fall off without pulling the boom in any further than it should be.
• Tiller: Have a flexible tiller extension that allows you to sit well forward, but can be adjusted so that it does not get in the way when coming about.
• Boat Weight: Keep the boat as close to minimum weight as possible.  Clearly, a lighter boat is easier to handle, but this is not as critical as other factors.  If choosing between a lighter crew member with less skill and experience, and a heavier crew member who has greater skill, the latter is usually preferable.

Once the boat is properly set up, a skilled and experienced skipper can point significantly higher than expected by understanding and using wind deflection from other boats.  Immediately to leeward of any boat and extending for a distance of about three mast lengths, there is a wind shadow where the wind velocity is greatly decreased.  To leeward of the bow of the boat there is a very small region where the direction of the wind is deflected opposite to the normal deflection and where the velocity is accelerated slightly (see Figure 34).  Except in the direct wind shadow, the deflection of the wind is more important than the decrease in wind velocity, as the decrease in velocity is very slight except in the immediate shadow of the sails of the windward boat.

Because of this wind deflection, a boat on the opposite tack cutting behind another boat will be able to point appreciably higher than it normally would.  Many skippers on port tacks who thought they could clear starboard tackers have been fooled by not realizing this fact.  The deflection of their wind in trying to cross in front of the starboard tacker will enable the starboard tacker to point higher without luffing than he normally would be able to do, and the port tacker who thought he could squeeze by suddenly finds that he cannot (See Figure 35).

EXERCISE 1.1 Draft some technical writing related to your interests

Reflect on the description and example of technical writing above in relation to your experience as an employee, as a student, or as a practitioner of a hobby. What kinds of documents have you written that could fall under the genre of Technical Writing?

Write a paragraph or two on a topic about which you have specialized knowledge, and can use specialized terminology to explain the idea or instruct the reader. For example, you might write about effective techniques for executing certain skateboard maneuvers or how to execute a yoga position such as a “downward facing dog.” Consider your audience when choosing how to write this. Will the audience have to be familiar with the terminology used, as in the above sailing example? See if you can write a paragraph that can “baffle me with your techno-jargon,” and then re-write for a general audience, using plain language.

• S. McConkey, “Writing a work term report,” ENGR 120 Plenary Lecture , University of Victoria, March 3, 2017. ↵
• J. Swartz, S. Pigg, J. Larsen, J. Helo Gonzalez, R. De Haas, and E. Wagner, "Communication in the workplace: What can NC State students expect?" Professional Writing Program, North Carolina State University, 2018 [Online]. Available: https://docs.google.com/document/d/1pMpVbDRWIN6HssQQQ4MeQ6U-oB-sGUrtRswD7feuRB0/edit ↵
• B. Hyman, “Ch. 2: Problem formulation,” in Fundamentals of Engineering Design , Upper Saddle River, NJ: Prentice Hall, 2002, p. 42. ↵
• T. Wells, Scientific Sailboat Racing , New York: Dodd, Mead, and Co., 1950, pp. 94-96. ↵

Technical Writing Essentials Copyright © by Suzan Last and UNH College of Professional Studies Online is licensed under a Creative Commons Attribution 4.0 International License , except where otherwise noted.

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Mastering the Art of Presenting Complex Technical Information

Unlock the secrets of presenting complex technical information with finesse. learn effective techniques and strategies to engage and educate your audience..

In today's fast-paced world, where information overload is the norm, the ability to present complex technical information in a clear and concise manner has become a crucial skill. Whether you're a technical writer, a subject matter expert, or a communicator in any field, the challenge remains the same: how do you effectively convey complex concepts without overwhelming your audience? 

In this article, we will explore powerful techniques and strategies for organizing and presenting complex technical information in a way that is engaging, understandable, and memorable. Get ready to unlock the secrets of simplifying complexity and captivating your readers with your expertise.

• Identifying the User Intent and Target Audience

Before embarking on the journey of organizing and presenting complex technical information, it is essential to identify the user intent and understand your target audience. User intent refers to the specific purpose or goal users have when seeking out technical information. By recognizing their intent, you can tailor your content to meet their needs effectively. 

Understanding Your Audience's Needs and Preferences

Establishing the target audience's understanding level and familiarity with the subject matter will help guide the content creation process. This may involve researching demographics, conducting surveys, or examining audience feedback from previous publications.

• The Art of Simplifying Complex Concepts

Transforming complicated ideas into understandable terms can be challenging. However, several techniques can help create engaging, informative content.

Breaking Down Complex Ideas into Smaller Components

When dealing with complex technical information, breaking down the ideas into smaller, more manageable components is crucial. This approach helps users grasp the information more easily and prevents overwhelm. By breaking down complex concepts into bite-sized pieces, you can present the information in a logical and structured manner. 

This not only improves comprehension but also enables users to navigate through the content more efficiently. Whether it's using subheadings, bullet points, or step-by-step instructions, organizing information into smaller components allows users to digest and understand complex ideas with greater clarity and ease.

Utilizing Analogies and Metaphors to Explain Technical Concepts

Comparisons to relatable, non-technical examples can significantly aid comprehension. By simplifying intricate topics through analogies and metaphors, you provide an accessible foundation for understanding.

• Content Structuring Techniques for Better Clarity

A well-structured article enhances readability and aids in conveying the intended message.

Implementing the Pyramid Structure

Implementing the pyramid structure is a highly effective technique for organizing and presenting complex technical information in a clear and concise manner. This structure involves placing the most important and relevant information at the beginning, followed by supporting details and additional layers of information.

By starting with a concise summary or overview, users can quickly grasp the main points before delving into more specific details if needed. The pyramid structure ensures that the information flows logically and that users can easily find the information they need without getting overwhelmed by unnecessary details. This approach helps maintain the user's interest, facilitates comprehension, and enhances the overall user experience.

Crafting Clear and Concise Headings

Headings act as signposts that play a crucial role in guiding readers through your technical content. By creating clear and concise headings, you provide readers with an organized roadmap that helps them navigate and understand the material more effectively. Well-crafted headings break down the content into logical sections and highlight key points, making it easier for readers to scan and locate specific information. 

• The Benefits of Visual Aids in Technical Communication

Visual aids can effectively convey complex information and support textual content.

Types of Visual Aids: Charts, Diagrams, Pictures, GIFs and Videos

When it comes to presenting complex technical information, incorporating visual aids can significantly enhance understanding and engagement. Various types of visual aids, such as charts, diagrams, pictures, GIFs, and videos, can effectively convey complex concepts in a visually appealing and digestible format.

Charts and diagrams help illustrate data, relationships, and processes, while pictures and GIFs provide visual representations and examples. Videos offer dynamic demonstrations and step-by-step instructions . By strategically using these visual elements, you can make your technical content more accessible, engaging, and memorable, helping your audience grasp complex ideas with greater ease and clarity.

What is Guidde?

Guidde is a user-friendly generative AI platform that simplifies visual documentation creation for businesses. Guidde's browser extension allows your team to create how-to videos guides , GIFs and images with just a few clicks, you can easily create content faster than other methods, giving you more time to focus on other important aspects of your business. 

The platform offers customization options, making it an ideal tool for creating engaging and effective how-to videos, GIFs and images for your documentation within minutes.

Ensuring Visuals Complement and Support the Text

Visuals should serve as aids, not distractions. Make sure the images used are both relevant and accurately represent the written content. This harmony between visuals and text boosts understanding and engagement.

• The Role of Proper Formatting in Enhancing Readability

Formatting plays a crucial role in optimizing content for maximum readability.

Embracing White Space and Typography

Ample white space and clear typography improve readability by reducing visual clutter and guiding the reader's eye. Consider large margins, comfortable line spacing, and easily legible fonts.

Using Lists, Bullet Points, and Information Boxes

These elements provide visual breaks and neatly organize the text, ensuring readers can easily digest essential details.

• Managing Jargon and Technical Terms Effectively

Industry-specific language can either support understanding or alienate the reader. Striking an appropriate balance is crucial.

Knowing When to Use and Avoid Industry-Specific Language

Understanding your target audience helps determine the level of jargon appropriate for the content. If jargon is necessary, ensure it is clearly explained and beneficial to the reader's comprehension.

Providing Definitions and Context for Unfamiliar Terms

If specific terms or acronyms require use, provide definitions and sufficient context to foster understanding.

• Developing a Consistent and Narrative Style

Selecting a suitable tone and voice for technical content and incorporating storytelling techniques creates an engaging content experience.

Choosing an Appropriate Tone and Voice for Technical Content

Choosing an appropriate tone and voice for your technical content is crucial in effectively communicating with your audience. The tone should align with the purpose of the content and the intended audience. For technical documentation, a clear and concise tone is generally preferred, focusing on providing information in a straightforward and professional manner. However, the tone can also vary based on the context and the audience's level of technical expertise. 

• Reviewing and Revising for Maximum Clarity and Readability

Finally, always review and revise your work to ensure the highest level of clarity and readability possible.

Techniques for Proofreading and Polishing Your Content

Edit your work using grammar and spell-check tools, and seek a second pair of eyes to spot errors. Opt for an iterative approach, refining and revising your content multiple times.

Seeking Constructive Feedback from Peers and Experts

Sharing your work with peers and experts in the field offers valuable insights and improvements. After all, collaboration is the key to creating exceptional content.

Final Thoughts 

In conclusion, mastering the art of presenting complex technical information is essential for effective communication. By implementing the techniques discussed in this article, you can enhance clarity, improve comprehension, and engage your audience. 

Remember to break down complex ideas, use visual aids strategically, choose an appropriate tone and voice, and organize your content in a clear and concise manner. By doing so, you will empower your audience to grasp even the most intricate concepts and navigate through technical information with ease. 

Kira Kiruta

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Informative Presentations

Types of presentations to inform.

Learning Objective

• Provide examples of four main types of speech to inform.

Speaking to inform may fall into one of several categories. The presentation to inform may be

• an explanation,
• a description, or
• a demonstration of how to do something.

Let’s explore each of these types of informative speech.

Explanation

Have you ever listened to a lecture or speech where you just didn’t get it? It wasn’t that you weren’t interested, at least not at first. Perhaps the professor used language and jargon, or gave a confusing example, or omitted something that would have linked facts or concepts together. Soon you probably lost interest and sat there, attending the speech or lecture in body but certainly not in mind. An effective speech to inform will take a complex topic or issue and explain it to the audience in ways that increase audience understanding. Perhaps the speech where you felt lost lacked definitions upfront, or a clear foundation in the introduction. You certainly didn’t learn much, and that’s exactly what you want to avoid when you address your audience. Consider how you felt and then find ways to explain your topic—visually, using definitions and examples, providing a case study—that can lay a foundation on common ground with your audience and build on it.

No one likes to feel left out. As the speaker, it’s your responsibility to ensure that this doesn’t happen. Also know that to teach someone something new—perhaps a skill that they did not posses or a perspective that allows them to see new connections—is a real gift, both to you and the audience members. You will feel rewarded because you made a difference and they will perceive the gain in their own understanding.

As a business communicator, you may be called upon to give an informative report where you communicate status, trends, or relationships that pertain to a specific topic. You might have only a few moments to speak, and you may have to prepare within a tight time frame. Your listeners may want “just the highlights,” only to ask pointed questions that require significant depth and preparation on your part. The informative report is a speech where you organize your information around key events, discoveries, or technical data and provide context and illustration for your audience. They may naturally wonder, “Why are sales up (or down)?” or “What is the product leader in your lineup?” and you need to anticipate their perspective and present the key information that relates to your topic. If everyone in the room knows the product line, you may not need much information about your best seller, but instead place emphasis on marketing research that seems to indicate why it is the best seller.

Perhaps you are asked to be the scout and examine a new market, developing strategies to penetrate it. You’ll need to orient your audience and provide key information about the market and demonstrate leadership as you articulate your strategies. You have a perspective gained by time and research, and your audience wants to know why you see things the way you do, as well as learn what you learned. A status report may be short or long, and may be an update that requires little background, but always consider the audience and what common ground you are building your speech on.

Description

Have you ever listened to a friend tell you about their recent trip somewhere and found the details fascinating, making you want to travel there or visit a similar place? Or perhaps you listened to your chemistry teacher describe a chemical reaction you were going to perform in class and you understood the process and could reasonably anticipate the outcome. Describing information requires emphasis on language that is vivid, captures attention, and excites the imagination. Your audience will be drawn to your effective use of color, descriptive language, and visual aids. An informative speech that focuses description will be visual in many ways. You may choose to illustrate with images, video and audio clips, and maps. Your first-person experience combined with your content will allow the audience to come to know a topic, area, or place through you, or secondhand. Their imagination is your ally, and you should aim to stimulate it with attention-getting devices and clear visual aids. Use your imagination to place yourself in their perspective: how would you like to have someone describe the topic to you?

Demonstration

You want to teach the audience how to throw a fast pitch in softball or a curveball in baseball. You want to demonstrate how to make salsa or how to program the applications on a smartphone. Each of these topics will call on your kindergarten experience of “show and tell.” A demonstrative speech focuses on clearly showing a process and telling the audience important details about each step so that they can imitate, repeat, or do the action themselves. If the topic is complicated, think of ways to simplify each step.

Consider the visual aids or supplies you will need. You may have noticed that cooking shows on television rarely show the chef chopping and measuring ingredients during the demonstration. Instead, the ingredients are chopped and measured ahead of time and the chef simply adds each item to the dish with a brief comment like, “Now we’ll stir in half a cup of chicken stock.” If you want to present a demonstration speech on the ways to make a paper airplane, one that will turn left or right, go up, down or in loops, consider how best to present your topic. Perhaps by illustrating the process of making one airplane followed by example on how to make adjustments to the plane to allow for different flight patterns would be effective. Would you need additional paper airplanes made in advance of your speech? Would an example of the paper airplane in each of the key stages of production be helpful to have ready before the speech? Having all your preparation done ahead of time can make a world of difference, and your audience will appreciate your thoughtful approach.

By considering each step and focusing on how to simplify it, you can understand how the audience might grasp the new information and how you can best help them. Also, consider the desired outcome; for example, will your listeners be able to actually do the task themselves or will they gain an appreciation of the complexities of a difficult skill like piloting an airplane to a safe landing? Regardless of the sequence or pattern you will illustrate or demonstrate, consider how people from your anticipated audience will respond, and budget additional time for repetition and clarification.

Informative presentations come in all sizes, shapes, and forms. You may need to create an “elevator speech” style presentation with the emphasis on brevity, or produce a comprehensive summary of several points that require multiple visual aids to communicate complex processes or trends. The main goal in an informative presentation is to inform, not to persuade, and that requires an emphasis on credibility, for the speaker and the data or information presented. Extra attention to sources is required and you’ll need to indicate what reports, texts, or Web sites were sources for your analysis and conclusions.

Here are additional, more specific types of informative presentations:

• Biographical information
• Case study results
• Comparative advantage results
• Cost-benefit analysis results
• Feasibility studies
• Field study results
• Financial trends analysis
• Health, safety, and accident rates
• Instruction guidelines
• Laboratory results
• Product or service orientations
• Progress reports
• Research results
• Technical specifications

Depending on the rhetorical situation, the audience, and the specific information to be presented, any of these types of presentation may be given as an explanation, a report, a description, or a demonstration.

Key Takeaway

An informative speech may explain, report, describe, or demonstrate how to do something.

• Watch a “how-to” television show, such as one about cooking, home improvement, dog training, or crime solving. What informative techniques and visual aids are used in the show to help viewers learn the skills that are being demonstrated?
• Prepare a simple “how-to” presentation for the class. Present and compare your results.
• Compare and contrast two television programs, noting how each communicates the meaning via visual communication rather than words or dialogue. Share and compare with classmates.
• Types of Presentations to Inform. Provided by : Writing Commons. Located at : http://writingcommons.org/open-text/genres/professional-business-and-technical-writing/presentations-to-inform/811-types-of-presentations-to-inform . License : CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives