what is the introduction of social media essay

Social Media Essay: A Full Guide

In an era where a single tweet can spark a global conversation and an Instagram post can redefine trends, it's fascinating to note that the average person spends approximately 2 hours and 31 minutes per day on social media platforms. That's more than 900 hours a year devoted to scrolling, liking, and sharing in the vast digital landscape. As we find ourselves deeply intertwined in the fabric of online communities, the significance of understanding and articulating the dynamics of social media through the written word, particularly in an essay on social media, becomes increasingly apparent. So, why embark on the journey of crafting an essay on this ubiquitous aspect of modern life? Join us as we unravel the layers of social media's impact, explore its nuances, and discover the art of conveying these insights through the written form.

Short Description

In this article, we'll explore how to write an essay on social media and the purpose behind these narratives while also delving into a myriad of engaging topics. From the heartbeat of online connections to the rhythm of effective storytelling, we'll guide you organically through the process, sharing insights on structure, approach, and the creative essence that makes each essay unique. And if you're seeking assistance, pondering - ' I wish I could find someone to write my essay ,' we'll also furnish example essays to empower you to tackle such tasks independently.

Why Write a Social Media Essay

In a world buzzing with hashtags, filters, and the constant hum of notifications, the idea of sitting down to craft an essay about social media might seem as out of place as a cassette tape in a streaming era. Yet, there's something oddly therapeutic, almost rebellious, about pausing in the midst of 280-character wisdom to delve deeper into the why behind our digital existence.

So, what is social media essay, and what's the purpose of writing it? Well, it's more than just an exercise in intellectual curiosity. It's a personal journey, a reflective pause in the ceaseless scroll. While writing the essay, we gain the power to articulate the intangible, to breathe life into the pixels that dance across our screens. It's an opportunity to make sense of the chaos, to find meaning in the memes, and perhaps, in the process, to uncover a bit more about ourselves in this digital wilderness.

Let's face it - our online lives are a fast-paced carousel of memes, viral challenges, and carefully curated selfies. So, why bother wrestling with words and paragraphs in a world where brevity is king? The answer lies in the art of unraveling the digital tapestry that envelops us.

There's a magic in articulating the dance between the profound and the mundane that occurs within the confines of our screens. An essay becomes a lens, focusing our attention on the subtleties of social media dynamics – the inside jokes that become global phenomena, the ripple effect of a well-timed retweet, and the silent conversations unfolding in the comment sections.

6 Key Tips for Crafting a Social Media Essay

Now that we've set sail into the realm of essays on the digital landscape, it's only fair to equip ourselves with a few trusty tools for the journey. Think of these tips as your compass, helping you navigate the sometimes choppy, often unpredictable waters of crafting an essay on social media.

• Embrace Your Authentic Voice: Just like your favorite Instagram filter can't hide the real you, your essay should reflect your genuine thoughts and feelings. Don't be afraid to let your unique voice shine through – whether it's witty, contemplative, or a delightful blend of both.
• Dive into the Details: Social media isn't just about the grand gestures; it's the small, often unnoticed details that weave the most compelling narratives. Explore the minutiae of your online experiences – the peculiar hashtags, the quirky bios, and the unexpected connections that leave a lasting imprint.
• Craft Your Hashtag Haiku: Much like poetry, brevity can be your ally in social media essays. Think of hashtags as haikus – succinct, impactful, and capable of conveying a universe of meaning in just a few characters. Choose them wisely.
• Engage with the Comments Section: The comments section is the lively pub where digital conversations unfold. Dive in, clink glasses, and engage with the diverse perspectives swirling around. It's in these interactions that the real magic happens – where ideas collide, evolve, and sometimes, transform.
• Navigate the Memescape: Memes are the folklore of the digital age, carrying tales of humor, irony, and cultural resonance. Don't shy away from exploring the memescape in your essay. Unravel the layers, decipher the symbolism, and appreciate the humor that often holds up a mirror to society.
• Be Mindful of the Clickbait Pitfalls: While clickbait might be the flashy neon sign on the digital highway, it's essential to tread carefully. Ensure your essay isn't just a sensational headline but a thoughtful exploration that goes beyond the surface.

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Social Media Essay Structure

In the age of viral tweets and digital conversations, tackling the essay format is more than just stringing words together—it's about creating a roadmap. As we navigate this landscape of likes and retweets, understanding the structural foundations becomes key. So, let's cut through the noise and explore the practical aspects of how to write a social media essay that mirrors the rhythm of our online experiences.

Form an Outline

Now that we've acknowledged the importance of structure in your essay, the next step is to build a solid roadmap. Think of it like planning a road trip; you wouldn't hit the highway without a map or GPS, right? Similarly, creating an outline for your essay gives you a clear direction and ensures your thoughts flow smoothly.

So, whether you decide to order an essay online or tackle it yourself, here's a simple way to go about it:

Introduction (Where You Start):

• Briefly introduce the topic.
• State your social media essay thesis or main idea.
• Example: 'Let's begin by introducing the impact of social media on modern communication, focusing on its role in shaping opinions and fostering connections.'

Body Paragraphs (The Journey):

• Each paragraph should cover a specific social media essay argument and point.
• Use examples or evidence to support your ideas.
• Example: 'The first aspect we'll explore is how social media amplifies voices. For instance, hashtags like #ClimateAction mobilize a global audience around environmental issues.'

Transitions (Smooth Turns):

• Guide your readers from one point to the next.
• Ensure a logical flow between paragraphs.
• Example: 'Having discussed the amplification of voices, let's now shift our focus to the influence of social media in spreading information.'

Counter Arguments (Addressing Detours):

• Acknowledge different perspectives.
• Counter Arguments with evidence or reasoning.
• Example: 'While social media can be a powerful tool for connectivity, critics argue that it also contributes to the spread of misinformation. Let's explore this counterargument and analyze its validity.'

Conclusion (The Destination):

• Summarize your main points.
• Restate your thesis and leave a lasting impression.
• Example: 'In conclusion, social media serves as both a bridge and a battleground of ideas. Understanding its nuances is crucial in navigating this digital landscape.'

Creating an outline for your essay not only streamlines the writing process but also ensures your readers embark on a clear and organized journey through your insights on social media. If you're exploring more options, you might even want to buy thesis for more convenience.

Make a Social Media Essay Introduction

Begin your introduction by presenting a concise overview of the key theme or topic you're addressing. Clearly state the main purpose or argument of your essay, giving readers a roadmap for what to expect. Integrate social media essay hooks like a relevant statistic, quote, or provocative question to capture attention.

For instance, if your essay is about the impact of social media on personal relationships, you might start by mentioning a statistic on the percentage of couples who met online.

Social Media Essay Body Paragraph

Structure each social media essay body paragraph around a specific aspect of your chosen topic. Start with a clear topic sentence that encapsulates the main idea of the paragraph. Provide concrete examples, data, or case studies to support your points and strengthen your argument. Maintain a logical flow between paragraphs by using effective transitions.

If your essay focuses on the positive effects of social media on business marketing, dedicate a paragraph to showcasing successful campaigns and how they leveraged different platforms.

Social Media Essay Conclusion

In your conclusion, succinctly recap the main points discussed in the body paragraphs. Reinforce your thesis statement and emphasize its broader implications. Rather than introducing new information, use the conclusion to leave a lasting impression on your readers. Consider prompting further thought or suggesting practical applications of your findings.

For instance, if your essay examined the impact of social media on political discourse, conclude by encouraging readers to critically evaluate the information they encounter online and actively engage in constructive conversations.

Proofread and Revise

In the process of writing social media essay, proofreading and revising are indispensable steps that can significantly enhance the overall quality of your work. Begin by meticulously checking for grammatical errors, ensuring that your sentences are clear and concise. Pay attention to the flow of your ideas, confirming that each paragraph seamlessly transitions into the next.

During the proofreading phase, keep an eye out for any inconsistencies in tone or style. This is an opportunity to refine your language and ensure that it aligns with the intended voice of your essay. Look for repetitive phrases or unnecessary words that might detract from the clarity of your message.

As you revise, consider the effectiveness of your hook. Does it still resonate as strongly as you intended? Can it be tweaked to better captivate your audience? A compelling hook sets the tone for your entire essay, so invest time in perfecting this crucial element.

Furthermore, don't hesitate to seek feedback from peers or mentors. Another perspective can provide valuable insights into areas that may need improvement. Fresh eyes often catch nuances that the writer might overlook. Alternatively, you might also explore the option to buy coursework for additional support.

Social Media Essay Topics

In the vast realm of social media, where every like and share contributes to the digital narrative, choosing the right essay topic becomes a crucial compass for exploration. Let's explore thought-provoking topics that not only capture attention but also invite insightful discussions on the intricacies of our interconnected world.

Impact on Society:

• The Role of Social Media in Redefining Friendship and Social Bonds
• How Has TikTok Influenced Global Pop Culture Trends?
• The Impact of Social Media on Political Polarization
• Social Media and Mental Health: Exploring the Connection
• The Evolution of Language on Social Media Platforms
• Examining the Influence of Social Media on Body Image
• Fake News and Its Proliferation on Social Media
• Social Media and the Rise of Influencer Marketing
• The Intersection of Social Media and Dating Apps
• Has Social Media Narrowed or Expanded Cultural Perspectives?
• The Role of Social Media in Fostering Global Communities
• The Influence of Social Media on Consumer Behavior
• Analyzing the Impact of Social Media on News Consumption
• The Rise of 'Cancel Culture' on Social Media Platforms
• Social Media and Its Role in Spreading Disinformation
• The Impact of Social Media on Language and Communication Skills
• Social Media and its Influence on Political Movements
• The Relationship Between Social Media Use and Sleep Patterns
• Social Media and the Accessibility of Educational Resources
• The Cultural Significance of Memes on Social Media

Individual and Identity:

• The Impact of Social Media Addiction on Personal Relationships and Intimacy
• Self-Expression and Authenticity on Social Networking Sites
• Social Media and Its Influence on Teenage Identity Formation
• The Role of Social Media in Shaping Beauty Standards
• Navigating Online Dating and Relationships in the Social Media Age
• The Impact of Social Media on Parenting Styles
• Social Media and Its Influence on Body Positivity Movements
• The Perception of Success: Social Media's Role in Achievement Culture
• Social Media and the Construction of Online Persona vs. Real Self
• Social Media and Its Influence on Lifestyle Choices
• The Role of Social Media in Shaping Career Aspirations
• The Intersection of Mental Health Narratives and Social Media
• The Impact of Social Media on Self-Esteem and Well-Being
• How Social Media Influences Gender Identity and Expression
• Exploring the Concept of Digital Detox in the Social Media Era
• The Role of Social Media in Shaping Cultural Identity
• The Connection Between Social Media and Impulse Buying
• Social Media and Its Influence on Dietary Choices
• Balancing Privacy and Self-Disclosure on Social Media
• The Impact of Social Media on Friendships Over Time

Digital Activism and Advocacy:

• The Effectiveness of Hashtag Movements in Promoting Social Change
• Social Media and Its Role in Amplifying Underrepresented Voices
• The Impact of Social Media on Global Environmental Activism
• Online Activism: The Evolution from Clicktivism to Concrete Action
• The Role of Social Media in Advancing LGBTQ+ Rights
• Social Media and Its Impact on Anti-Racism Movements
• Analyzing the Challenges of Digital Advocacy in Authoritarian Regimes
• Social Media and the Global Fight Against Cyberbullying
• The Intersection of Social Media and Mental Health Advocacy
• Examining the Role of Social Media in Humanitarian Campaigns
• Crowdsourcing for Change: How Social Media Fuels Fundraising
• The Challenges of Digital Activism in the Age of Information Overload
• Social Media and Its Impact on Disability Advocacy
• The Role of Social Media in Combating Gender-Based Violence
• Online Petitions and Their Influence on Policy Change
• Exploring the Intersection of Social Media and Animal Rights Activism
• The Impact of Social Media on Indigenous Rights Advocacy
• Digital Advocacy and Its Role in Healthcare Reform
• Social Media's Influence on Youth Activism
• Navigating Challenges in Allyship on Social Media Platforms

Privacy and Ethics:

• The Implications of Facial Recognition Technology on Social Media
• Social Media Platforms and the Ethics of User Data Collection
• The Role of Social Media in Combating Deepfakes
• Balancing Freedom of Speech and Moderation on Social Media
• Social Media and the Challenges of Regulating Disinformation
• Ethical Considerations in Targeted Advertising on Social Media
• The Impact of Social Media Algorithms on User Behavior
• Social Media and the Right to Privacy: Where to Draw the Line?
• The Influence of Social Media on Political Manipulation and Propaganda
• Data Security Concerns in the Era of Social Media
• The Ethics of Social Media Influencer Marketing
• Social Media and Its Role in Combating Cyberbullying
• The Impact of Social Media on Juror Bias in Legal Cases
• Exploring the Ethics of Incorporating Social Media Usage in Hiring Decisions by Employers
• Social Media and Its Role in Combating Hate Speech
• Balancing Personalization with Privacy in Social Media Websites
• The Influence of Social Media on Public Perceptions of Law Enforcement
• Social Media and the Challenges of Content Moderation
• Addressing Online Harassment: Ethical Considerations for Platforms
• The Responsibility of Social Media Platforms in Protecting User Privacy

Future Trends and Innovations:

• The Future of Social Media: Emerging Platforms and Trends
• The Role of Augmented Reality (AR) in Shaping the Future of Social Media
• Virtual Reality (VR) and Its Potential Impact on Social Media Engagement
• The Rise of NFTs (Non-Fungible Tokens) and Social Media
• Social Media and the Evolution of Live Streaming Culture
• The Impact of Voice Search and Voice Assistants on Social Media
• Social Commerce: The Future of E-Commerce Through Social Media
• Exploring the Influence of Artificial Intelligence (AI) on Social Media
• The Role of Blockchain Technology in Enhancing Social Media Security
• Social Media and the Integration of Virtual Influencers
• The Future of Social Media Content: Short-Form vs. Long-Form
• The Influence of User-Generated Content on Future Social Media Trends
• Social Media and the Adoption of 5G Technology
• The Potential of Gamification in Shaping Social Media Engagement
• The Impact of Social Media on the Future of Work and Remote Collaboration
• Exploring the Relationship Between Social Media and Mental Health Apps
• The Influence of User Privacy Concerns on Future Social Media Developments
• Social Media and the Role of Ephemeral Content in Communication
• The Intersection of Social Media and Virtual Events
• Predicting the Next Wave of Social Media Influencer Trends

If these topics piqued your interest, you'll likely find persuasive essay topics equally fascinating! Dive into our article for a variety of options that might just spark your curiosity and inspire your next writing venture.

Social Media Essay Example

Crafting a standout essay isn't just about the words; it's about weaving a narrative that grabs your reader's attention. Before we say our goodbyes, why not take a peek at our sample essays? Our seasoned writers poured their expertise into creating persuasive pieces, offering you insights into both how to write an essay on social media and the kind of polished language that can elevate your own writing.

Wrapping Up

As our college essay service experts conclude this article, we've journeyed through the emotional complexities, societal reflections, and transformative potentials embedded in our digital narratives. An essay on social media is a portal into the intricate dance of our online lives, urging introspection, empathy, and an awareness of diverse stories. Let your essays authentically reflect, sparking conversations that enrich our collective experience in this ever-evolving digital realm.

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Daniel Parker

is a seasoned educational writer focusing on scholarship guidance, research papers, and various forms of academic essays including reflective and narrative essays. His expertise also extends to detailed case studies. A scholar with a background in English Literature and Education, Daniel’s work on EssayPro blog aims to support students in achieving academic excellence and securing scholarships. His hobbies include reading classic literature and participating in academic forums.

is an expert in nursing and healthcare, with a strong background in history, law, and literature. Holding advanced degrees in nursing and public health, his analytical approach and comprehensive knowledge help students navigate complex topics. On EssayPro blog, Adam provides insightful articles on everything from historical analysis to the intricacies of healthcare policies. In his downtime, he enjoys historical documentaries and volunteering at local clinics.

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Feb 15, 2023

6 Example Essays on Social Media | Advantages, Effects, and Outlines

Got an essay assignment about the effects of social media we got you covered check out our examples and outlines below.

Social media has become one of our society's most prominent ways of communication and information sharing in a very short time. It has changed how we communicate and has given us a platform to express our views and opinions and connect with others. It keeps us informed about the world around us. Social media platforms such as Facebook, Twitter, Instagram, and LinkedIn have brought individuals from all over the world together, breaking down geographical borders and fostering a genuinely global community.

However, social media comes with its difficulties. With the rise of misinformation, cyberbullying, and privacy problems, it's critical to utilize these platforms properly and be aware of the risks. Students in the academic world are frequently assigned essays about the impact of social media on numerous elements of our lives, such as relationships, politics, and culture. These essays necessitate a thorough comprehension of the subject matter, critical thinking, and the ability to synthesize and convey information clearly and succinctly.

But where do you begin? It can be challenging to know where to start with so much information available. Jenni.ai comes in handy here. Jenni.ai is an AI application built exclusively for students to help them write essays more quickly and easily. Jenni.ai provides students with inspiration and assistance on how to approach their essays with its enormous database of sample essays on a variety of themes, including social media. Jenni.ai is the solution you've been looking for if you're experiencing writer's block or need assistance getting started.

So, whether you're a student looking to better your essay writing skills or want to remain up to date on the latest social media advancements, Jenni.ai is here to help. Jenni.ai is the ideal tool for helping you write your finest essay ever, thanks to its simple design, an extensive database of example essays, and cutting-edge AI technology. So, why delay? Sign up for a free trial of Jenni.ai today and begin exploring the worlds of social networking and essay writing!

Want to learn how to write an argumentative essay? Check out these inspiring examples!

We will provide various examples of social media essays so you may get a feel for the genre.

6 Examples of Social Media Essays

Here are 6 examples of Social Media Essays:

The Impact of Social Media on Relationships and Communication

Introduction:.

The way we share information and build relationships has evolved as a direct result of the prevalence of social media in our daily lives. The influence of social media on interpersonal connections and conversation is a hot topic. Although social media has many positive effects, such as bringing people together regardless of physical proximity and making communication quicker and more accessible, it also has a dark side that can affect interpersonal connections and dialogue.

Positive Effects:

Connecting People Across Distances

One of social media's most significant benefits is its ability to connect individuals across long distances. People can use social media platforms to interact and stay in touch with friends and family far away. People can now maintain intimate relationships with those they care about, even when physically separated.

Improved Communication Speed and Efficiency

Additionally, the proliferation of social media sites has accelerated and simplified communication. Thanks to instant messaging, users can have short, timely conversations rather than lengthy ones via email. Furthermore, social media facilitates group communication, such as with classmates or employees, by providing a unified forum for such activities.

Negative Effects:

Decreased Face-to-Face Communication

The decline in in-person interaction is one of social media's most pernicious consequences on interpersonal connections and dialogue. People's reliance on digital communication over in-person contact has increased along with the popularity of social media. Face-to-face interaction has suffered as a result, which has adverse effects on interpersonal relationships and the development of social skills.

Decreased Emotional Intimacy

Another adverse effect of social media on relationships and communication is decreased emotional intimacy. Digital communication lacks the nonverbal cues and facial expressions critical in building emotional connections with others. This can make it more difficult for people to develop close and meaningful relationships, leading to increased loneliness and isolation.

Increased Conflict and Miscommunication

Finally, social media can also lead to increased conflict and miscommunication. The anonymity and distance provided by digital communication can lead to misunderstandings and hurtful comments that might not have been made face-to-face. Additionally, social media can provide a platform for cyberbullying , which can have severe consequences for the victim's mental health and well-being.

Conclusion:

In conclusion, the impact of social media on relationships and communication is a complex issue with both positive and negative effects. While social media platforms offer many benefits, such as connecting people across distances and enabling faster and more accessible communication, they also have a dark side that can negatively affect relationships and communication. It is up to individuals to use social media responsibly and to prioritize in-person communication in their relationships and interactions with others.

The Role of Social Media in the Spread of Misinformation and Fake News

Social media has revolutionized the way information is shared and disseminated. However, the ease and speed at which data can be spread on social media also make it a powerful tool for spreading misinformation and fake news. Misinformation and fake news can seriously affect public opinion, influence political decisions, and even cause harm to individuals and communities.

The Pervasiveness of Misinformation and Fake News on Social Media

Misinformation and fake news are prevalent on social media platforms, where they can spread quickly and reach a large audience. This is partly due to the way social media algorithms work, which prioritizes content likely to generate engagement, such as sensational or controversial stories. As a result, false information can spread rapidly and be widely shared before it is fact-checked or debunked.

The Influence of Social Media on Public Opinion

Social media can significantly impact public opinion, as people are likelier to believe the information they see shared by their friends and followers. This can lead to a self-reinforcing cycle, where misinformation and fake news are spread and reinforced, even in the face of evidence to the contrary.

The Challenge of Correcting Misinformation and Fake News

Correcting misinformation and fake news on social media can be a challenging task. This is partly due to the speed at which false information can spread and the difficulty of reaching the same audience exposed to the wrong information in the first place. Additionally, some individuals may be resistant to accepting correction, primarily if the incorrect information supports their beliefs or biases.

In conclusion, the function of social media in disseminating misinformation and fake news is complex and urgent. While social media has revolutionized the sharing of information, it has also made it simpler for false information to propagate and be widely believed. Individuals must be accountable for the information they share and consume, and social media firms must take measures to prevent the spread of disinformation and fake news on their platforms.

The Effects of Social Media on Mental Health and Well-Being

Social media has become an integral part of modern life, with billions of people around the world using platforms like Facebook, Instagram, and Twitter to stay connected with others and access information. However, while social media has many benefits, it can also negatively affect mental health and well-being.

Comparison and Low Self-Esteem

One of the key ways that social media can affect mental health is by promoting feelings of comparison and low self-esteem. People often present a curated version of their lives on social media, highlighting their successes and hiding their struggles. This can lead others to compare themselves unfavorably, leading to feelings of inadequacy and low self-esteem.

Cyberbullying and Online Harassment

Another way that social media can negatively impact mental health is through cyberbullying and online harassment. Social media provides a platform for anonymous individuals to harass and abuse others, leading to feelings of anxiety, fear, and depression.

Social Isolation

Despite its name, social media can also contribute to feelings of isolation. At the same time, people may have many online friends but need more meaningful in-person connections and support. This can lead to feelings of loneliness and depression.

Addiction and Overuse

Finally, social media can be addictive, leading to overuse and negatively impacting mental health and well-being. People may spend hours each day scrolling through their feeds, neglecting other important areas of their lives, such as work, family, and self-care.

In sum, social media has positive and negative consequences on one's psychological and emotional well-being. Realizing this, and taking measures like reducing one's social media use, reaching out to loved ones for help, and prioritizing one's well-being, are crucial. In addition, it's vital that social media giants take ownership of their platforms and actively encourage excellent mental health and well-being.

The Use of Social Media in Political Activism and Social Movements

Social media has recently become increasingly crucial in political action and social movements. Platforms such as Twitter, Facebook, and Instagram have given people new ways to express themselves, organize protests, and raise awareness about social and political issues.

Raising Awareness and Mobilizing Action

One of the most important uses of social media in political activity and social movements has been to raise awareness about important issues and mobilize action. Hashtags such as #MeToo and #BlackLivesMatter, for example, have brought attention to sexual harassment and racial injustice, respectively. Similarly, social media has been used to organize protests and other political actions, allowing people to band together and express themselves on a bigger scale.

Connecting with like-minded individuals

A second method in that social media has been utilized in political activity and social movements is to unite like-minded individuals. Through social media, individuals can join online groups, share knowledge and resources, and work with others to accomplish shared objectives. This has been especially significant for geographically scattered individuals or those without access to traditional means of political organizing.

Challenges and Limitations

As a vehicle for political action and social movements, social media has faced many obstacles and restrictions despite its many advantages. For instance, the propagation of misinformation and fake news on social media can impede attempts to disseminate accurate and reliable information. In addition, social media corporations have been condemned for censorship and insufficient protection of user rights.

In conclusion, social media has emerged as a potent instrument for political activism and social movements, giving voice to previously unheard communities and galvanizing support for change. Social media presents many opportunities for communication and collaboration. Still, users and institutions must be conscious of the risks and limitations of these tools to promote their responsible and productive usage.

The Potential Privacy Concerns Raised by Social Media Use and Data Collection Practices

With billions of users each day on sites like Facebook, Twitter, and Instagram, social media has ingrained itself into every aspect of our lives. While these platforms offer a straightforward method to communicate with others and exchange information, they also raise significant concerns over data collecting and privacy. This article will examine the possible privacy issues posed by social media use and data-gathering techniques.

Data Collection and Sharing

The gathering and sharing of personal data are significant privacy issues brought up by social media use. Social networking sites gather user data, including details about their relationships, hobbies, and routines. This information is made available to third-party businesses for various uses, such as marketing and advertising. This can lead to serious concerns about who has access to and uses our personal information.

Lack of Control Over Personal Information

The absence of user control over personal information is a significant privacy issue brought up by social media usage. Social media makes it challenging to limit who has access to and how data is utilized once it has been posted. Sensitive information may end up being extensively disseminated and may be used maliciously as a result.

Personalized Marketing

Social media companies utilize the information they gather about users to target them with adverts relevant to their interests and usage patterns. Although this could be useful, it might also cause consumers to worry about their privacy since they might feel that their personal information is being used without their permission. Furthermore, there are issues with the integrity of the data being used to target users and the possibility of prejudice based on individual traits.

Government Surveillance

Using social media might spark worries about government surveillance. There are significant concerns regarding privacy and free expression when governments in some nations utilize social media platforms to follow and monitor residents.

In conclusion, social media use raises significant concerns regarding data collecting and privacy. While these platforms make it easy to interact with people and exchange information, they also gather a lot of personal information, which raises questions about who may access it and how it will be used. Users should be aware of these privacy issues and take precautions to safeguard their personal information, such as exercising caution when choosing what details to disclose on social media and keeping their information sharing with other firms to a minimum.

The Ethical and Privacy Concerns Surrounding Social Media Use And Data Collection

Our use of social media to communicate with loved ones, acquire information, and even conduct business has become a crucial part of our everyday lives. The extensive use of social media does, however, raise some ethical and privacy issues that must be resolved. The influence of social media use and data collecting on user rights, the accountability of social media businesses, and the need for improved regulation are all topics that will be covered in this article.

Effect on Individual Privacy:

Social networking sites gather tons of personal data from their users, including delicate information like search history, location data, and even health data. Each user's detailed profile may be created with this data and sold to advertising or used for other reasons. Concerns regarding the privacy of personal information might arise because social media businesses can use this data to target users with customized adverts.

Additionally, individuals might need to know how much their personal information is being gathered and exploited. Data breaches or the unauthorized sharing of personal information with other parties may result in instances where sensitive information is exposed. Users should be aware of the privacy rules of social media firms and take precautions to secure their data.

Responsibility of Social Media Companies:

Social media firms should ensure that they responsibly and ethically gather and use user information. This entails establishing strong security measures to safeguard sensitive information and ensuring users are informed of what information is being collected and how it is used.

Many social media businesses, nevertheless, have come under fire for not upholding these obligations. For instance, the Cambridge Analytica incident highlighted how Facebook users' personal information was exploited for political objectives without their knowledge. This demonstrates the necessity of social media corporations being held responsible for their deeds and ensuring that they are safeguarding the security and privacy of their users.

Better Regulation Is Needed

There is a need for tighter regulation in this field, given the effect, social media has on individual privacy as well as the obligations of social media firms. The creation of laws and regulations that ensure social media companies are gathering and using user information ethically and responsibly, as well as making sure users are aware of their rights and have the ability to control the information that is being collected about them, are all part of this.

Additionally, legislation should ensure that social media businesses are held responsible for their behavior, for example, by levying fines for data breaches or the unauthorized use of personal data. This will provide social media businesses with a significant incentive to prioritize their users' privacy and security and ensure they are upholding their obligations.

In conclusion, social media has fundamentally changed how we engage and communicate with one another, but this increased convenience also raises several ethical and privacy issues. Essential concerns that need to be addressed include the effect of social media on individual privacy, the accountability of social media businesses, and the requirement for greater regulation to safeguard user rights. We can make everyone's online experience safer and more secure by looking more closely at these issues.

In conclusion, social media is a complex and multifaceted topic that has recently captured the world's attention. With its ever-growing influence on our lives, it's no surprise that it has become a popular subject for students to explore in their writing. Whether you are writing an argumentative essay on the impact of social media on privacy, a persuasive essay on the role of social media in politics, or a descriptive essay on the changes social media has brought to the way we communicate, there are countless angles to approach this subject.

However, writing a comprehensive and well-researched essay on social media can be daunting. It requires a thorough understanding of the topic and the ability to articulate your ideas clearly and concisely. This is where Jenni.ai comes in. Our AI-powered tool is designed to help students like you save time and energy and focus on what truly matters - your education. With Jenni.ai , you'll have access to a wealth of examples and receive personalized writing suggestions and feedback.

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How to Write a Social Media Essay With Tips and Examples

• Icon Calendar 18 May 2024
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Social media essays resemble other academic papers and focus on a wide range of topics in various subjects. Basically, a unique trait is that such papers focus on social media, which shows their primary focus. In this case, a compelling social media essay should contain specific sections, like an introduction, body, and conclusion. Firstly, the Introduction entails a hook, summary of main ideas, and a strong thesis statement. Then, the body section must have several paragraphs that relate to a thesis statement. Besides, writers should split a thesis into several justifiable points to form body paragraphs. In turn, a conclusion of a social media essay should bring a paper to a logical closure. Hence, students need to learn how to write a social media essay to meet its basic requirements and get a response from an audience.

General Guidelines for Writing a Good Social Media Essay

Social media is a useful tool that continues to gain popularity today due to its features. For example, the most famous social media platforms, such as Facebook, Instagram, and Twitter, among others, allow users to be connected with each other, and their distance does not matter. Also, young individuals are dominant users of such technology. Basically, these defining features make social media an exciting area of study for writing different types of essays . In this case, many scholars write essays and research papers that focus on negative and positive issues related to the continued application of social media. Moreover, such papers focus on all matters about social media and its influence on all human characteristics. Hence, because online-based communication platforms are a popular means of communication, scholars write essays and research papers concerning their relationships with human lives. 

Free Examples of Topics for Social Media Essays

Selecting a suitable topic is the first and most important step toward writing a good social media essay. Basically, it can be an overwhelming task for college students to develop new themes for their essays and research papers. In turn, free examples of social issues essay topics in various disciplines are:

1. Sociology

• Influence of social media on modern society
• Impacts of social media on society: Progress or peril?
• How does social media influence society?
• What are the influences of social media on social relations?
• Is social media a problem or a solution?

2. Psychology

• Understanding the impact of social media on teenage self-Image
• How does social media influence mental well-being of teenagers?
• Describe effective ways that people use to overcome social media addiction.
• Do social media inspire cyberbullying?

3. Education

• Describe some ways that social media impacts education.
• What role does social media play in improving grades?
• In what ways has social media changed education?

4. Business

• Impacts of social media on companies and businesses
• How does social media transform the world of business?
• Has social media opened a new way of doing business?
• Effects of social media on healthy aging.
• Does social media interaction enable people to lead healthy lives?
• Negative impacts of social media on mental health.

6. Technology

• Virtual reality and its potential impact on social media
• Impacts of social media and internet algorithms on user experience
• Roles of social media in promoting technological innovativeness.
• Is social media used for mass surveillance?
• How social media reflects modern technological advancement?

Identifying Social Media Essay Topics

Students can learn that they need to write social media essays and research papers quickly. For instance, all the topics have the words “social media.” Basically, this feature distinguishes these essays from other essay topics. Moreover, social media papers follow a unique essay structure that enables students to express their thoughts effectively. Besides, one can identify different types of social media essays based on the kind of argument presented on a topic. Hence, basic guidelines on how one may identify various types of social media essays are:

1. Argumentative Social Media Essays

An argumentative social media essay should have a strong argument. Basically, this essay’s topic should prompt a person to pick one side of a discussion and provide the necessary support. Besides, argumentative prompts require one to use facts and analysis from credible sources. In turn, one may identify these argumentative essay topics quickly since they encourage writers to give an opinion.

2. Persuasive Social Media Essays

A persuasive social media essay focuses on urging readers to accept a particular belief or idea. For example, persuasive social media essay topics require students to use logical concepts to support the main argument. Besides, such themes focus on promoting critical thinking skills when dealing with a specific idea. In turn, one may identify such persuasive essay topics easily because such themes contain keywords, like “effects,” “impacts,” “causes,” and “pros and cons,” among others.

3. Satirical Social Media Essays

A satirical writing style requires learners to use sarcasm when criticizing a subject. In this case, satirical social media essay topics compel writers to use irony and hyperbole elements to communicate their points. Also, students may identify such issues easily since such assignments require them to use creativity with a good sense of humor. In most cases, such topics relate to “addiction” or “isolation.”

Structure of Social Media Essays

Social media essays require a proper structure, just like other academic papers. In this case, the first step in writing a successful social media paper is to develop a correct essay outline, which shows all the necessary sections. In turn, students may use the following structure:

I. Introduction

Outstanding social media essays should have a good college essay introduction that captures the reader’s attention with an impressive hook. For example, one should begin a paper by using a theme that makes the audience interested to read other sections of a paper. Hence, a hook sentence makes people interested in reading an essay.

B. Keywords and Summary

Writing a good introduction for a social media essay includes keywords and an overview of the main ideas. In particular, students should include keywords that relate to a topic in question. Moreover, opening paragraphs should consist of catchy words that allow readers to have a clear picture of an intended message. In turn, a clear summary of the main ideas allows the targeted audience to develop a clear understanding of a topic. Besides, such brief details reveal the social media essay’s scope.

Outstanding social media essays should have a clear thesis statement that reveals the main message. Basically, a good thesis statement should show the writer’s unique thoughts and perception of a topic. Besides, one should create a debatable thesis statement that seeks to prove something about a subject in question.

The body of social media essays provides ideas required to support a central claim. In this case, writers have a mandate to provide adequate evidence to support a thesis statement. Basically, the social media essay’s body should contain different sections related to a thesis statement. Hence, writers must follow a specific structure of body paragraphs.

A. Topic Sentence

Each body paragraph must begin with a topic sentence that relates to a thesis statement. In practice, a body paragraph in a social media essay must focus on one idea. Moreover, a topic sentence should relate to a single idea connected to a central argument. In turn, this strategy enables one to communicate intended ideas to the audience clearly. 

B. Evidence

Students must provide the necessary evidence to support an idea presented in a topic sentence. As a rule, one should use real-life examples or evidence from reliable sources to support a topic sentence. Basically, this approach makes a social media essay appear compelling and relevant to issues that affect readers. In turn, one should provide credible citations for evidence by using appropriate referencing formats, such as APA 7, MLA 8, Harvard, or Chicago/Turabian, among others.

C. Explanation

Writers must provide a clear and relevant description of evidence cited from academic sources to avoid plagiarism. Moreover, readers need to understand connections between an example given, a topic sentence, and a thesis statement. In this case, one should provide one or two sentences that explain how the evidence supports an idea presented in a paragraph. Besides, a prudent writer uses transitional words in a paragraph to enhance the flow of ideas and separate sentences for a friendly reading. In turn, readers should have a seamless flow of concepts as they go through a text.

D. Concluding and Transitioning Sentences

Each body paragraph must end with a concluding and transitioning statement. For instance, all the body paragraphs should have a unique relationship between ideas presented in these sections. Also, readers should not experience unnecessary disruptions and obstructions as they move from one paragraph to another. In this case, the last sentence of each body paragraph must provide a clear summary of the main ideas presented in a section. Besides, this sentence should be linked to a topic sentence of the next paragraph. Hence, students must ensure that all body paragraphs are connected with each other to keep the audience glued until the end of an essay.

4. The Number of Body Paragraphs

The ideas presented in a thesis statement determine the number of body paragraphs that one should use when writing a social media essay. As a rule, one should focus on communicating the main message effectively. Moreover, one must evaluate a thesis statement and split it into different ideas to convey the central idea effectively. For persuasive social media essay topics, one must use several paragraphs that show facts effectively. Hence, a social media essay should have several sections that enhance a logical representation of ideas.

III. Conclusion

A social media essay must have a concluding paragraph that brings a paper to a logical closure. Basically, students not only focus on being creative when writing the conclusion part but also reiterate the main points discussed in a body section with a thesis statement by using different wording. Unfortunately, some writers make mistakes in introducing new information and evidence in the conclusion section. Besides, such flaws undermine the social media essay’s quality and lower the ability to communicate the intended message. As a rule, one should restate a thesis statement and summarize the ideas presented in all topic sentences. Besides, the closing paragraph should include any appropriate call to action. Hence, the conclusion should bring a social media essay to a logical closure that reveals the ideas presented.

Example of a Social Media Essay

Topic: Is Social Media a Problem or a Solution?

I. Introduction Sample

Social media is a primary cause of the major problems today. Basically, the emergence of social media has enabled people to maintain close interaction with friends from all over the world. Also, such applications make social a suitable solution to societal issues and interests. However, it results in many social ills. Although some people argue that social media solves societal problems, the continued wide use leads to long-lasting hatred problems.

II. Examples of Body Paragraphs

A. argument: hatred.

Social media leads to hatred among teenagers. For instance, most teenagers rely on social media to establish relationships with their peers. In this case, they tend to spread hatred in their social circles. Moreover, social media bullying and victimization is the primary cause of teenage suicide. In turn, hatred caused by social media can lead to terminal consequences. Hence, social media can be a significant cause of hatred among teenagers despite having some benefits.

B. Counterargument: Benefits

On the other hand, social media communication provides a unique way of establishing unique solutions. For instance, teenagers create friends through social media platforms. In turn, this strategy allows them to share ideas and issues that affect their lives. Eventually, they manage to address many challenges that affect their lives. Hence, social media supports the establishment of unique societal solutions.

C. Weaknesses of a Counterargument: Proper Use

The counterclaim is weaker than the main argument since it ignores that only a small number of people use social media constructively. For example, new social media users may face bullying and other mistreatments that lead to anger and resentment. Besides, addiction to social media usage leads to psychological problems like stress.

III. Conclusion Sample

In summary, some people argue that social media solves societal problems. However, such arguments tend to disregard the impact of the continued widespread application of internet-based communication methods, which causes long-lasting problems of hatred. Unfortunately, the significance of such disgust may include suicide among teenagers.

Another Social Media Essay Sample

Topic: Describe Two Undesirable Effects of Social Media

I. Example of an Introduction

Online-based communication methods form an indispensable fragment of human life. Basically, many individuals rely on social media for communicating and maintaining close contact with friends and family members. Despite the presence of such benefits, the wide use of social media leads to adverse effects. Because social media is a popular mode of communication, it continues to cause negative impacts, like cyberbullying and suicidal thoughts.

II. Body Sample

A. effect 1: cyberbullying.

The wide use of social media platforms leads to cyberbullying among teenagers. For example, the majority of teenagers who use social media platforms have experienced cyberbullying in the form of name-calling and rumor-spreading. Basically, these abusive online behaviors lead to damaging resentments and unmatched hatred among teenagers. In turn, this problem leads to chronic stress among victims. Hence, social media platforms expose youths to cyberbullying, including suicidal thoughts.

B. Effect 2: Suicidal Thoughts

Social media use has a direct contribution to a suicidal way of thinking. For example, many scientists show in their study reports how the Internet and social media platforms influence suicidal thoughts. In this case, damaging resentments from cyberbullying and intimidation in social media motivate youths to think about suicide as a way to get out of problems they face. Moreover, online interactions expose teenagers to enter cults and groups that consider suicide as an easier way of escaping social challenges. Hence, interactions through social media are a source of motivation for teenagers to develop suicidal thoughts.

III. Example of a Conclusion

In summary, social media is a popular mode of communication today. In particular, the development of online platforms as a suitable tool of interaction exposes teenagers to adverse effects like cyberbullying. Moreover, many youths develop anger and resentment that may lead to suicidal thoughts. Thus, scientists need to develop new methods of how to overcome such outcomes of media use.

Social media platforms are popular methods of communication in the twenty-first century. In this case, many students write essays and research papers on connections between the use of online-based communication methods and human lives. Moreover, social media essays are unique academic papers that focus on a wide range of topics. Hence, easy steps that learners should consider when writing social media essays are:

• start with an introduction that hooks readers;
• develop body paragraphs that contain real-life examples or evidence from credible sources, like studies, reports, books, scholarly articles, and news articles with relevant explanations;
• finish writing a social media essay with a summative conclusion.

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Social Media Essay: Benefits and Drawbacks of Social Networking Sites

The advent of various social media channels has revolutionized the internet landscape by introducing us to global networking. Today, an individual can connect with another in a completely different part of this world just in a matter of seconds. We will take you through various notions and opinions associated with social media and how they impact our everyday lives. Also, there are some incredible tips to give you a better insight into how to write a social media essay.

Sep 03 2020 ● 8 min read

Table of Contents

What is social media essay, how do you write a social media essay, structure of social media essay, various tones of a social media essay, incorporate an attractive topic.

As you know, an social media essay is a piece of writing that is used to introduce an essential topic to the world with its underlying advantages and disadvantages. These aspects are driven solely by facts and should not contain the opinions of the writers. It is drafted to give others a better understanding of the subject in hand.

No matter which subject it pertains to, an essay ends with a conclusion where the writers are permitted to give their opinion after weighing the advantages and disadvantages.

Similarly, a social media essay is written to appreciate the positive aspects and highlight the negative impacts of social media in this time and day. The conclusions include the analysis of the two elements by the writers in their own lives and give an open-ended point of view. Depending upon the essay writer or paper writing service , the decision can be decisive, too, but that is not encouraged.

Today, the use of social networks, whether it is Facebook, Twitter, Snapchat, Instagram, or LinkedIn, has increased exponentially. An average millennial spends 2 hours and 58 minutes per day on social media platforms like Facebook. While some say that the platform is super-informative, others argue that all the information gathered on this platform is trivial and doesn't justify long hours invested in the use of social media.

The above arguments make using social media by individuals with a debatable issue, and this is why a lot of students are required to write an essay on social media. So, here are some incredible tips to help you out in writing an essay on social media even if you don't have marketing skills .

A classic essay consists of 3 parts – the introduction, main body, and the conclusion.

• The Introduction

As you introduce the main topic, always begin with how it is relevant to the current scenario. You can do this by providing some background information. The information can be made richer by adding some reliable stats and data . Once you have established the topic, you need to give a strong thesis statement of the hypothesis on which your essay is based.

The thesis statement in your essay should be precise and debatable. If not, the arguments that you are going to put forward in the essay would make no sense.

The main body of your text should consist of logical arguments in relevance to your hypothesis. Make sure you put forward one statement in one paragraph and start a new one with another section. This will make your essay look more organized.

Also, when developing ideas, only include the ones you can write clearly about. If not, avoid them. Make sure that the essay develops coherently.

To conclude the essay about social media, bring back your hypothesis, and state how the aspects you discussed earlier support or nullify it. Make it a point to summarize all ideas, but do not start adding more ideas when you are about to conclude. You can now give an, ideally, open end to your essay.

A great conclusion is the one that provokes thought and will make your readers question the use of social media in their everyday lives.

Also, remember that essays do not have to include pros and cons always. They can either be full of pros or cons or both, depending upon your hypothesis. Just ensure they are relevant.

You might believe that an essay is an essay, and two of them would be similar, but that's a misconception. Different essays have varying tones depending on how the author is treating the thesis statement through the main body of the text. Here are a few examples of essays on social media in different tones.

• Sample of a Persuasive Essay

If you are asked to write an academic paper about the effects of social media on the mental health of teenagers and young adults, you should make it persuasive. For this, just writing about the topic is not enough. It would help if you had an impactful thesis, followed by powerful arguments to support or question your theory.

The perils associated with social media addiction are forcing parents and "grown-ups" to throw their benefits in bad light today. In the race to become best in academics and non-academic activities, people are losing their grip on how social networks bring people together. They empower individuals with knowledge about various cultures and languages, which might not have been possible otherwise.

Social media sites can be addictive, and students might waste their formative years scrolling through the trivial feed and gain nothing but superficial knowledge. But that is just because neither parents nor the school is encouraging positive social media behavior. If these institutions start offering tips to students to limit and utilize their time on social media , one would be amazed to see their achievements.

Is social media a catalyst for the downfall of student life? Well, social media sites like Facebook, YouTube, Twitter, Instagram, and more are teeming with inspirational achievers and content creators who go the extra mile to share their stories and inspire students. If the children are taught to see their access to social media as an opportunity to grow rather than a competition for likes and followers, they are bound to work harder and achieve goals that seemed insurmountable earlier.

• Sample of Negative Essay about social media

If you have been asked to highlight the negative aspects of social media, your teacher does not mean that you have to cross all limits to present the use of social media in a bad light. Instead, what they are asking for is some logical and believable arguments that tell us why social media is harmful to society.

Social media is destroying family links by creating a virtual shell for each individual, which dissociates them with their own parents and siblings. The kids are adversely affected by increased access to social media if parents are always indulged in their devices and ignore them. Eventually, even kids start using tools to connect to other people, ignoring their family members.

Since kids and teenagers are the most impressionable age groups, they start believing that everything that glitters on social media platforms is gold, and they become materialistic. Their lives start revolving around likes, comments, and followers/subscribers. No matter whether their minds are prepared for such exposure or not, social media exposes them to the best and the worst about this world, which might turn them into rebels. They start valuing their online friends more than their offline lives and go to unimaginable extents to keep them entertained.

So, parents and elders need to pay attention to their children and limit their social media use so that they can learn to form real relationships and values.

• Weighing the pros and cons

Another way in which you can present your social media essay is by comparing the positive and negative aspects associated with it. In such essays, the conclusion is better left open for the readers to decide their own take on social media.

One cannot argue that social media has taken the world by storm by allowing like-minded individuals to connect and share their experiences with the world. You can use these platforms to make new friends and discover the ones who have lost touch. You can talk to everyone on your friend list and share your content on these channels to become a part of the creators' community. There is no dearth for talent on social media and its admirers.

On the other hand, if you use social media sites for long stretches of time in one go, you run the risk of addiction. Gradually, a social media addict starts to build a cocoon for themselves, which they find hard to step out of. This leads to a disconnect between you and the family you already have and love. One might feel too confined yet comfortable in their space that they have no urge left to step out, pushing them towards social seclusion, or worse – depression.

When you flip the coin again, you will discover that social media has become an incredible platform for small businesses to grow and earn good profits . The grass-root companies do not have to invest much for advertising and promotion or even own an establishment. All they have to do is to create a grassroots marketing strategy for themselves, and their brand will start selling in no time!

In the end, social media is a game-changer on the World Wide Web. It allows people to connect with the virtual world with the risk of disconnecting with the real world. Then again, businesses are doing well on these platforms. There are indeed two sides to social media, one positive and another negative, and it is up to you which one you lean towards more.

• Argumentative social media essay

A challenging but equally exciting type of essay on social media you should know about is an argumentative essay. It is often written when you are tasked with altering the point of view of the reader, which is of a completely opposite belief. Here is a sample for your better understanding.

Social networks have an uncertain future with the string impression they leave on users, especially the younger generations. Parents panic with the first mention of social media sites by their children and learning about their presence on these platforms because they are afraid of cyberbullying. They do not want their children to get cat-fished by some stranger on Reddit when they are not around.

Moreover, social media platforms are the reason why several individuals are losing their confidential data every day to corporate houses. These businesses are using the information to bug users with ads about stuff they do not want to buy.

If such instances carry on, the day is not far when the government will start to keep checks on the likes of Twitter, Facebook, Instagram, and other channels. Massive surveillance will be imposed on these sites to prevent malicious minds from harming innocent teenagers physically or by hacking into their systems. So, before you get a chance to ask " have I been hacked ", know that someone is taking care of it.

Having an attractive topic for your social media essay does not mean using poetic words in it. You should have an issue relevant to the current scenario. In the process of selecting a fascinating topic, do not forget to keep it within the extents of your knowledge. If it becomes too complicated for you to write about, you will be stuck when coming up with arguments and ideas.

The perfect topic would be the one which offers good potential for research and is interesting for the readers too. Even if you present profound arguments about such topics, they should be in a logical, comprehensible, and readable format for people to understand easily.

Writing a social media essay is no cakewalk, whether you are a high-school student or university student. All you need to do is, structuralize it properly, be clear with the ideas and arguments you are planning to present, pick the tone of your essay, and began writing. Do not forget to top your essay up with a catchy topic so that your entire hard work doesn't fall flat.

Published on Sep 03 2020

Gintaras is an experienced marketing professional who is always eager to explore the most up-to-date issues in data marketing. Having worked as an SEO manager at several companies, he's a valuable addition to the Whatagraph writers' pool.

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The Role of Social Media in Modern Society Essay

The role of social media in modern society: essay introduction.

The recent developments in wireless technologies have introduced new means and directions of communication. Million of people all over the world are now engaged in political, economic, cultural, and educational discourses due to the vast expansion of the World Wide Web. Indeed, social media has transformed people’s lifestyles and has introduced a new pattern of social interaction.

Just several years ago, people many people did not even suspect of the possibilities that such popular social networks as Facebook and Twitter can provide in terms of communication.

The Role of Social Media in Modern Society: Essay Main Body

Nowadays, Facebook has become one of the largest networks in the world by means of which people can share and exchange views, images, and photos. However, apart from changes to social structures, the social networking systems have managed to go beyond and influence business, education, and politics. With this in mind, social media has a multifaceted impact on the modern society because it affects all spheres of life, including business, culture, politics, education, and economics.

Today social media cannot be regarded as a means of spending spare time because it has introduced the biggest shift since the times of the Industrial Revolution. Therefore, the spread of online communication can also be considered a revolutionary shift. Indeed, social networks have altered the traditional image of social communication and have provided new incentives and tools of information exchange.

Facebook and Twitter have become essential tools for initiating environmental activities and spreading news and services that can reach thousands of potential activists (Kutsko). As statistics shows, Facebook dominates in Google in terms of weekly traffic in the United States, which proves the fast-growing tendencies in using the social network for other purpose than communication and social interaction (Kutsko).

Social media has quickly penetrated the educational field. It has also introduced online learning, which is becoming more popular among international students all over the world. Indeed, Facebook has managed to reach more than 200 million users in less than a year (Kutsko).

Therefore, more and more students share their opinions and create online communities to advance their learning and improve performance. The possibility to discuss educational challenges is a beneficial perspective for students. In addition, the research studies conducted by the U.S. Department of Education have discovered that online students outperformed those who are engaged in a traditional learning scheme.

Finally, social media has become an integral part of business and marketing activities. Because every credible business premises on ethical and moral values dictated by society, adoption of social networking sites is essential for promoting products and services. In fact, social media allows business to gain immediate feedback about their products. Moreover, it also creates opportunities for predicting the needs and demands of consumers.

The Role of Social Media in Modern Society: Essay Conclusion

In conclusion, social media has reached every facet of human activities. It has become an integral part of communication means. Online networks, such as Facebook and Twitten, have penetrated to social and cultural realms and have provided new patterns of acting in a real environment.

Virtual space, therefore, have become one more source by means of which people can introduce their educational and business activities. Finally, online networks become powerful tools for advertising products and services, as well as for attracting new marketing targets. Overall, social media can be considered as a foundational shift in daily activities and lifestyles. It is also a step up toward a new communication environment.

Works Cited

Kutsko, Evan. “ Social Media Revolution ”. 2011. YouTube. Web.

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Essay on Social Media for School Students and Children

500+ words essay on social media.

Social media is a tool that is becoming quite popular these days because of its user-friendly features. Social media platforms like Facebook, Instagram, Twitter and more are giving people a chance to connect with each other across distances. In other words, the whole world is at our fingertips all thanks to social media. The youth is especially one of the most dominant users of social media. All this makes you wonder that something so powerful and with such a massive reach cannot be all good. Like how there are always two sides to a coin, the same goes for social media. Subsequently, different people have different opinions on this debatable topic. So, in this essay on Social Media, we will see the advantages and disadvantages of social media.

Advantages of Social Media

When we look at the positive aspect of social media, we find numerous advantages. The most important being a great device for education . All the information one requires is just a click away. Students can educate themselves on various topics using social media.

Moreover, live lectures are now possible because of social media. You can attend a lecture happening in America while sitting in India.

Furthermore, as more and more people are distancing themselves from newspapers, they are depending on social media for news. You are always updated on the latest happenings of the world through it. A person becomes more socially aware of the issues of the world.

In addition, it strengthens bonds with your loved ones. Distance is not a barrier anymore because of social media. For instance, you can easily communicate with your friends and relatives overseas.

Most importantly, it also provides a great platform for young budding artists to showcase their talent for free. You can get great opportunities for employment through social media too.

Another advantage definitely benefits companies who wish to promote their brands. Social media has become a hub for advertising and offers you great opportunities for connecting with the customer.

Get the huge list of more than 500 Essay Topics and Ideas

Disadvantages of Social Media

Despite having such unique advantages, social media is considered to be one of the most harmful elements of society. If the use of social media is not monitored, it can lead to grave consequences.

Thus, the sharing on social media especially by children must be monitored at all times. Next up is the addition of social media which is quite common amongst the youth.

This addiction hampers with the academic performance of a student as they waste their time on social media instead of studying. Social media also creates communal rifts. Fake news is spread with the use of it, which poisons the mind of peace-loving citizens.

In short, surely social media has both advantages and disadvantages. But, it all depends on the user at the end. The youth must particularly create a balance between their academic performances, physical activities, and social media. Excess use of anything is harmful and the same thing applies to social media. Therefore, we must strive to live a satisfying life with the right balance.

FAQs on Social Media

Q.1 Is social media beneficial? If yes, then how?

A.1 Social media is quite beneficial. Social Media offers information, news, educational material, a platform for talented youth and brands.

Q.2 What is a disadvantage of Social Media?

A.2 Social media invades your privacy. It makes you addicted and causes health problems. It also results in cyberbullying and scams as well as communal hatred.

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• Social Media Essay

Essay on Social Media

Social media is the communal interaction among people in which they create, share or exchange information and ideas in virtual communities. It has become the basic need and quality of human beings to be social. The spectacular developments in communications and innovative and astonishing entertainment have given access to information and the ability to provide a voice for people who would never have been heard. The current generation is fortunate enough to witness some of the most amazing technological developments ever in history. It has become the rage of this age. 

What are Some of the Most Widely used Social Media Platforms?

Simply put, let us understand the factors that have contributed to the popularity and widespread use of social media platforms in recent years. Many observers believe that the number of "active users" has something to do with the situation. This factor has a significant impact on the growth of the organization, its attractiveness, and its participation.

These applications serve as the building blocks for a large number of other applications as well. Currently, Facebook is the most popular social networking site on the planet, with more than 2.7 billion active monthly members worldwide. Each social media platform owned by the same company, including Facebook (the company's most popular forum), WhatsApp, Facebook Messenger, and Instagram, has more than 1 billion monthly active users.

In addition, as the number of people who use social media continues to grow, it becomes increasingly clear how important social media has become in today's society.

Monograph on Social Media Use - An Introduction

People always want to connect themselves with society in some or another way. In earlier days, the modes of communication were limited. People socialized with others in their tracks. Earlier, socializing was narrowed to visiting each other’s places, having big gatherings, meetings in clubs, parks, and other public areas.

Now the time has changed. People have minimized their social life because of hectic life and increase in geographical distance and economic concerns. With the arrival of technology, social networking websites and applications have heralded a revolution in the world. It has indeed brought people from all over the globe closer by creating, sharing, or exchanging information and ideas in virtual communities and networks. These social networking sites are based on web-based technologies and create highly interactive platforms. It has gained momentum globally because of its better features, access, frequency, immediacy, usability, and permanence. It has been recognized so widely, and its usage has increased so incredibly today that it has moved from desktop computers to laptops to mobile phones. The platform is undoubtedly easily obtainable and accessible.

Today, every person is addicted to social media, and that too at a glaring speed. Some important social media sites like Facebook, Twitter, etc., have provided us with the prospect to connect with people and foster better relationships with friends and acquaintances with whom we cannot meet personally and share the happenings of our lives. Some tools like YouTube, Instagram, Whatsapp, etc., have provided the platform to share pictures and videos with friends and relatives living in distant places.

B2B social, reviews, and travel sites in social media have made it easy and exciting for people to shop and discuss with friends and others about what they are buying. Some sites offer collective buying offers to give consumers a fun-filled shopping experience. 

Social Media and Its Significance

Every person's daily routine involves some kind of social media interaction. Anyone, anywhere, at any time, can connect with you through social media as long as you have access to the internet.

While everyone was confined to their homes, unable to speak with anybody other than family and friends, it is critical to communicate with friends and family during Covid-19 to avoid being isolated. The outbreak resulted in social media being an essential tool for individuals to make entertaining videos and engage in social media challenges and activities, which helped keep people busy during these challenging circumstances.

As a result of the quick rise and extension of digital marketing, social media has played an essential part in this expansion. It's also a fantastic resource for finding information on a wide variety of topics. People may learn a great deal and stay up to date with the newest news worldwide by utilizing this. But there is always a drawback to every good that comes with it, no matter how beneficial. As a consequence, the following are some of the most significant advantages and disadvantages of social media in today's fast-paced society.

Benefits of Social Media

Social media sites are erasing differences in age and class. It has assumed a different dimension altogether through interactive sharing. It has now become a medium of mass reach at a minimum cost. Today, one can benefit from social sharing to build a reputation and bring in career opportunities. 

They target a broad audience, making it a valuable and effective tool for society. 

 It reaches people even in remote areas, and the information is spread like fire. 

Distance is no more a limitation because of social media. You are constantly updated with the latest news and happenings in the society and environment through social media websites.

Sites and blogs like Orkut, Facebook, Twitter, Instagram, LinkedIn, and many more have become tools for people to connect across the globe. People can attend live talks or live sessions, or lectures happening anywhere in the world while staying at home. 

Teachers and professors can teach on different topics from remote places. 

You can now identify great possibilities for a job through multiple social media sites like LinkedIn, Google, Naukri, and job search. 

Social media enables companies to use these sites as a network to generate awareness about their product, promote their brand, and increase their sales. It saves the cost of marketing and advertising. 

These networking sites on social media provide a comprehensive platform for young aspiring artists to showcase their passion and skills.

Political leaders use the platform of social media for spreading social communication to mass. These days, the political candidates are also communicating with the voters through social media.

Nowadays, a person’s fame or popularity is determined by the number of links he has created with these social media sites. 

It is an excellent educational tool.

It has the potential to increase public awareness of a range of societal issues.

Due to the speed with which data is transmitted over the internet, consumers can stay current on the latest developments.

Social media can be used to disseminate information to the media.

Additionally, there are some social benefits, such as communicating with long-distance family and friends.

It has the potential to open up incredible career opportunities online.

We believe that social media has a lot of positive effects, but we also recognize that, like anything else, it has some negative ones. Keep reading to gather an idea on the same.

Disadvantages of Social Media

However, social media has caused addiction to users. Despite huge benefits, it has some unfavorable consequences.

Users of social media are becoming victims of fraudulent and online scams that seem to be genuine.

It opens up a possibility for hackers to commit fraud and launch virus attacks.

The productivity of people is getting hampered due to extreme usage and indulgence in these social media sites.

Harmful and disrespectful comments and reviews from employees about the company hamper its image tremendously. 

Students, too, are exceedingly active on social media sites these days, limiting them from outdoor activities. 

Students indulge in disputes because of these social media, and sometimes school has to resolve the conflicts.

Some sites are used to express personal anger or dispute, due to which a lot of chaos and confusion is created.

Investigate whether it is possible to cheat on tests.

As a result, students' grades and performance have suffered.

Users are more vulnerable to cybersecurity threats such as hacking, data theft, spamming, and other similar crimes due to a lack of privacy.

Social media has both benefits and drawbacks. Using it productively can be a tool of immense help, but over usage can become a silent enemy. Thus, we as users have to learn to balance and not control ourselves by this technology.

FAQs on Social Media Essay

Q1. What do you Understand by Social Media?

Social media is the communal interaction among people in which they create, share or exchange information and ideas in virtual communities.

Q2. How has Social Media benefited Society?

Social media has incredibly benefited society. It has erased the age and class barrier. Social media sites target a wide audience. People can connect with each other from any corner of the world. Distance is no more a limitation. Teachers and students are connecting through social media tools. People find jobs, shop and share reviews and discuss with others. It is a comprehensive platform for people to showcase their talents and passion.

Q3. What are the disadvantages of Social Media?

The disadvantages of social media are that youth is getting hooked to it inappropriately. People are falling into prey to fraudulent and illegal activities. Too much indulgence in social media is hampering the productivity of people. 

Q4. How has Social Media brought a Change in Human’s Lives?

In earlier days, humans did not have too many means of communication. This was the reason why they did not socialize much. Even if they did, their socialization was narrowed to meeting their own relatives or friends in a close circle. People could not explore much about what was happening around the globe. The job seekers were restricted to finding jobs through someone or a newspaper. Now, technology has brought a revolution in the lives of people. Distance is no more a constraint for communication. People can communicate with anyone from anywhere in the world. The entire information about what is happening across the globe is available at the touch of our fingertips. Job seekers have not only widened their horizon of finding jobs but also given interviews on social media platforms. Social media has made the lives of people much simpler, easier, and faster.

Q5. In what ways does social media influence our lives?

The emergence of social media has had a considerable influence on people's lives. Using social media in one's everyday life allows one to communicate, interact, and be sociable while also learning about current events, creating a variety of meals, educating oneself, traveling to any place, and taking advantage of many other perks.

Q6. Which social networking sites are the most well-known?

There are several social media platforms where you may utilize Youtube Messenger. These include Facebook, Instagram, Twitter, Snapchat, Whatsapp, and Pinterest.

Q7. Does social media have a role in our overall well-being?

Social media sites have the following roles in our overall well-being.

Social media addiction may cause physical and psychological harm to the person using it excessively, including eye strain, social disengagement, and disturbed sleep.

If you spend too much time fighting and disagreeing, this might harm your health in the long run.

In terms of emotional relationships, social media may be a great way to meet new people and keep in contact with individuals you already know. Building relationships with others is beneficial.

Social media is a veritable informational treasure trove when it comes to staying healthy. This has several benefits. Doubtful information might be just as damaging as not thoroughly investigating it.

• Social Media

Social Media Essay

500 + words essay on social media.

Social media is a prevalent medium in today’s scenario because of its ability to transfer information and communicate with people worldwide using an internet connection. We have seen how social media platforms make it easier for people spread across the globe to connect.

However, it is still a matter of debate if social media is a bone or a bane for us, despite its user-friendly features. In this social media essay, we can look at the impacts of social media, its advantages and disadvantages and more.

Introduction to Social Media Essay

It is seen that over the past few years, social media has developed tremendously and has captured millions of users worldwide. Referring to this social media essay in English is the best way for students to learn about the pros and cons of social media. If they are preparing for the board exam, they will also find the ‘Impact of Social Media Essay ’ a beneficial topic. They can prepare themselves for the board exams by reading this short social media essay.

Impact of Social Media

Currently, social media is a lot more than just blogging or posting pictures. As the reach of social media is far and high, it goes beyond impressing people to impacting or influencing them with the help of these vital tools. However, a wide range of people believe that social media has negatively impacted human relationships.

Human interaction has also deteriorated because of it. Nevertheless, social media also has a positive effect. It enables us to connect with our family and friends globally while even sending out security warnings. Check out the advantages and disadvantages of social media to know more about the pros and cons.

Pros of Social Media

Reading through the advantages of social media is the best way to learn about its positive aspects. We can learn a lot with its help, thus enabling society’s social development. We can also quickly gain information and news via social media. It is a great tool that is used to create awareness about social evils or reform. It is also a good platform that reduces the distance between loved ones and brings them closer. Another advantage is that it is a good platform for young aspirants to showcase their knowledge and skills. At the same time, companies use social media to promote their brand and services/products.

Cons of Social Media

Psychiatrists believe that social media impacts a person negatively. Social media is also considered to be one of the leading causes of depression and anxiety in society. Students may get distracted from their studies due to addiction to social media. Spending too much time on social media may result in poor academic performance. Lack of privacy is another evil effect of social media. Social media users are also very vulnerable to hacking, identity theft, phishing crimes and other cyber crimes.

Thus, in conclusion, we can say that we have to be diligent while using social media . We should use our discretion while using social media, thus balancing our social life with our studies, work, family, and social media use.

Also Read: Woman Empowerment | Republic Day Essay | Essay On Constitution of India

Frequently Asked Questions on Social Media Essay

How can we balance the pros and cons of social media.

1. Spend a limited amount of time on social media.

2. Avoid getting addicted to entertainment channels.

3. Use social media for better communication and to spread social messages.

What is one of the unseen cons of social media?

One of the unseen cons of social media is that the content that we post/send online is getting stored somewhere at the backend even after its deletion. This fact must be kept in mind before using any social media app.

How can students get benefitted from Social media?

There are numerous apps and web pages where essential information is available not only regarding academics but also about extracurricular activities. Students can highly benefit from social media if they use it in a proper way with adult guidance.

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Persuasive Essay Writing

Persuasive Essay About Social Media

Learn How to Write a Persuasive Essay About Social Media With Examples

Published on: Jan 26, 2023

Last updated on: Jan 29, 2024

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Are you looking to learn how to write a persuasive essay about social media? 

Perfect, you've come to the right place!

From navigating the power of hashtags to analyzing changes in public opinion, these examples will help guide you on your journey. 

Whether you’re a seasoned pro at writing persuasive essays or just a starter, look at these examples to be inspired.

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Brief Overview of Persuasive Essay

A persuasive essay persuades the reader or audience to take a particular stance on an issue. It is used to present an opinion on any subject, and it typically takes the form of an academic essay. It includes evidence and facts supporting its arguments.

The writer must use facts and reliable sources to back up his or her claims.

It is also important that the essay should be well-structured. It should have clear arguments and a logical flow from one point to another.

Learn more about crafting perfect persuasive essays with the help of our detailed guide.

Persuasive Essay Examples About Social Media

Are you a student unsure how to write persuasive essays successfully? Well, never fear! 

We've got examples of some amazing persuasive essays about social media that will surely give you inspiration. Let’s take a look at a short persuasive essay example: 

Check these FREE downloadable samples of persuasive essays! 

Persuasive essay about social media on students

Persuasive essay about social media addiction

Persuasive Essay about Social Media Platforms are Danger to Our Privacy

Persuasive essay about social media beneficial or harmful

Persuasive essay about social media privacy

Persuasive essay on social media is bad for students

Examples of Argumentative Essay about Social Media

To help get your creative juices flowing, look at these example argumentative essays about social media below!

Argumentative essay about social media advantages and disadvantages

Argumentative essay about social media addiction

For more examples of persuasive essays, check out our blog on persuasive essay examples .

How Can You Write a Persuasive Essay About Social Media?      

A persuasive essay about social media can be an interesting and challenging task.

Understanding what makes a persuasive essay unique and how to craft arguments that effectively communicate your point of view is important. 

These are a few steps you should follow before writing an effective persuasive essay on social media.

Step 1: Decide Your Stance

First, you must decide on your stance regarding the issue at hand. Are you for or against the use of social media? Are you in support of social media?

After you decide your stance, move on to the research process.

Step 2: Conduct Due Research

Once you have established your position, you must research the topic and develop an argument that supports your stance. 

Make sure to include facts, statistics, and examples to back up your points.

Step 3: Outline Your Essay

Create a structured persuasive essay outline before delving into detailed writing. This roadmap will help organize your thoughts, ensuring a logical flow of arguments. Outline your introduction, key points, counterarguments, and conclusion.

Step 4: Craft Your Introduction 

The introduction should provide context, state the thesis statement , and grab the reader's attention. It precedes deciding your stance and initiates the overall writing process.

Read this free PDF to learn more about crafting essays on social media!

Persuasive essay about social media introduction

Step 5: Write the Body

Organize your arguments logically in the body of the essay. Each paragraph should focus on a specific point, supported by research and addressing counterarguments. This follows the introduction and precedes maintaining a persuasive tone.

Step 6: Address All Counterarguments

It is important to anticipate potential counterarguments from those who oppose your stance. 

Take time to address these points directly and provide evidence for why your opinion is more valid.

Step 7: Maintain a Persuasive Tone

To maintain your audience's attention, it is important to write in a confident and persuasive tone throughout the essay. 

Use strong language that will make readers take notice of your words. 

Check out this video on persuasive writing tones and styles.

Step 8: Conclude Your Essay

Finally, end your essay with a memorable conclusion that will leave your audience with something to think about. 

With these important steps taken into account, you can create an effective persuasive essay about social media!

Step 9: Revise and Edit

After completing your initial draft, take time to revise and edit your essay. Ensure clarity, coherence, and the effective flow of arguments. This step follows the conclusion of your essay and precedes the final check for overall effectiveness.

Persuasive Essay About Social Media Writing Tips

Here are some additional writing tips to refine your persuasive essay on social media.

• Highlight Numbers: Use facts and numbers to show how important social media is.
• Tell Stories: Share real stories to help people connect with the impact of social media.
• Use Pictures: Add charts or pictures to make your essay more interesting and easy to understand.
• Answer Questions: Think about what people might disagree with and explain why your ideas are better.
• Talk About What's Right: Explain why it's important to use social media in a good and fair way.

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Social Media Persuasive Essay Topics

Take a look at these creative and enticing persuasive essay topics. Choose from one of them or get inspiration from these topics.

• Should social media platforms be held accountable for cyberbullying?
• Should age restrictions be stricter for social media access to protect younger users from its negative effects?
• Should social media companies be mandated to prioritize user privacy over targeted advertising?
• Should schools integrate mandatory education on the pitfalls of social media for students?
• Should governments regulate the amount of time users spend on social media to prevent addiction?
• Should social media influencers face stricter guidelines for promoting unrealistic body standards?
• Should there be more transparency about how algorithms on social media platforms amplify divisive content?
• Should employers be allowed to consider an applicant's social media profiles during the hiring process?
• Should there be penalties for social networking sites that propagate false information?
• Should there be a limit on the amount of personal data social media platforms can collect from users?

Check out some more interesting persuasive essay topics to get inspiration for your next essay.

Wrapping up, 

Learning how to write persuasive essays about social media matters in today's digital world is crucial whether you are a high school student or a college student. These examples guide us in exploring both the good and bad sides of social media's impact. 

We hope this persuasive blog on social media has given you a few new ideas to consider when persuading your audience.

But if you are struggling with your essay assignment do not hesitate to seek professional help. At CollegeEssay.org , our writing experts can help you get started on any type of essay. 

With our professional persuasive essay writing service , you can be confident that your paper will be written in utmost detail.

So don't wait any longer! Just ask us ' write my essay ' today and let us help you make the most of your writing experience!

Frequently Asked Questions

What are some good persuasive essay topics.

Good persuasive essay topics can include topics related to social media, such as 

• whether or not it should be regulated more heavily,
• the impact of social media on society, 
• how social media has changed our daily lives.

How do you write an introduction for social media essay?

You should start by briefly explaining what the essay will cover and why it is important. 

You should also provide brief background information about the topic and what caused you to choose it for your essay.

What is a good title for a social media essay?

A good title for a social media essay could be "The Impact of Social Media on Society" or "Social Media: Regulation and Responsibility." 

These titles indicate the content that will be discussed in the essay while still being interesting and thought-provoking.

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Essay on Importance of Social Media

Students are often asked to write an essay on Importance of Social Media in their schools and colleges. And if you’re also looking for the same, we have created 100-word, 250-word, and 500-word essays on the topic.

Let’s take a look…

100 Words Essay on Importance of Social Media

Introduction.

Social media plays a crucial role in our lives. It’s a powerful tool for communication, learning and entertainment.

Connecting People

Through social media, we can connect with people across the globe. It helps us share ideas and experiences.

Learning and Awareness

Social media also aids in learning. It provides a platform to share educational content. Moreover, it spreads awareness about social issues.

Entertainment

Social media is a source of entertainment. We can watch videos, play games, and enjoy other fun activities.

In conclusion, social media has a significant impact on our lives. It connects us, educates us, and entertains us.

250 Words Essay on Importance of Social Media

The ubiquity of social media.

Social media has become an integral part of our lives, permeating our daily routines, work, and leisure. Its importance is undeniable, as it has transformed the way we communicate, interact, and perceive the world.

Communication and Connectivity

Social media has revolutionized communication, enabling real-time interaction regardless of geographical boundaries. It has fostered a global community, bridging gaps between cultures and societies, and promoting international collaboration.

Information and Awareness

Social media platforms serve as a reservoir of information, providing news, educational content, and updates from around the world. They play a key role in raising social awareness and mobilizing public opinion on significant issues.

The Power of Influence

With the rise of influencers and viral trends, social media has become a powerful tool for shaping public opinion and consumer behavior. It provides a platform for individuals to voice their opinions, influence others, and effect change.

Professional Opportunities

Social media has also transformed the professional landscape. LinkedIn, for instance, facilitates networking and job hunting, while platforms like Instagram and YouTube provide avenues for entrepreneurship and creative expression.

The Double-Edged Sword

Despite its benefits, social media also poses challenges, including misinformation, privacy concerns, and mental health issues. It is crucial to use these platforms responsibly, discerning reliable information from falsehoods, and maintaining a healthy balance in usage.

In conclusion, social media’s importance is multifaceted, influencing our personal lives, society, and professional opportunities. Its responsible use is essential in harnessing its potential while mitigating its challenges.

500 Words Essay on Importance of Social Media

In the digital age, social media has become an integral part of our daily lives. It has transformed the way we communicate, share information, and even conduct business. The importance of social media cannot be overstated, as it provides a platform for individuals and organizations to connect, interact, and exchange ideas on a global scale.

The Power of Connectivity

One of the most significant aspects of social media is its power to connect people. It breaks geographical barriers, allowing individuals from different parts of the world to communicate and interact seamlessly. This connectivity extends to professional settings as well, enabling businesses to reach a global audience, and fostering collaborations among individuals and organizations.

Information Dissemination and Awareness

Social media has revolutionized the way information is disseminated. It provides a platform for instant news updates, making it a primary source of information for many. This rapid dissemination of information has also made social media a powerful tool for raising awareness about social issues and mobilizing public opinion.

Education and Learning

The role of social media in education and learning is often overlooked. It provides a wealth of resources and information, facilitating self-directed learning. Furthermore, it offers platforms for discussion, collaboration, and sharing of ideas, enhancing the learning experience.

Business and Marketing

In the business world, social media has become a critical marketing tool. It allows businesses to engage with their customers directly, gather valuable feedback, and tailor their products or services accordingly. Moreover, social media advertising is cost-effective and offers a higher return on investment compared to traditional marketing methods.

Critical Thinking and Creativity

Social media also fosters critical thinking and creativity. It encourages users to engage in discussions, debate on various topics, and share their perspectives. This engagement stimulates critical thinking. Additionally, the creation and sharing of digital content promote creativity and innovation.

In conclusion, the importance of social media in today’s world is multifaceted. It provides a platform for connectivity, information dissemination, learning, business, and creativity. However, it’s essential to use it responsibly and be aware of its potential downsides, such as misinformation and privacy concerns. As we continue to navigate the digital age, social media will undoubtedly remain a significant part of our lives, shaping our communication, learning, and business practices.

That’s it! I hope the essay helped you.

If you’re looking for more, here are essays on other interesting topics:

• Essay on Disadvantages of Social Media
• Essay on Who Is Your Role Model
• Essay on My Role Model

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Home — Essay Samples — Sociology — Social Media — Social Media Impact On Society

Social Media Impact on Society

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Published: Mar 13, 2024

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Home / Blog

The Evolution of Social Media: How Did It Begin, and Where Could It Go Next?

May 28, 2020 

Table of Contents

• A Brief History of Social Media ○ The Launch of Social Sites

Social Media: End Users and Businesses

How marketing pros utilize social media.

• What’s Next For Social Media

The evolution of social media has been fueled by the human impulse to communicate and by advances in digital technology. It is a story about establishing and nurturing personal connections at scale.

According to Merriam-Webster , social media is defined as “forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos).” The 2019 Pew Research Center report on social media use in the United States showed that 72% of American adults use some form of social media. In 2005, the year after Facebook went live, that number was 5%.

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What follows is an examination of the origins of social media, its relatively rapid growth as a sociological and commercial force, and the change it has brought to the marketing world.

A Brief History of Social Media

In less than a generation, social media has evolved from direct electronic information exchange, to virtual gathering place, to retail platform, to vital 21st-century marketing tool.

How did it begin? How has social media affected the lives of billions of people? How have businesses adapted to the digital consumer lifestyle? How do marketing professionals use social media? It’s all part of the story of social media’s ongoing evolution.

Pre-internet Roots

In a sense, social media began on May 24, 1844, with a series of electronic dots and dashes tapped out by hand on a telegraph machine.

The first electronic message from Baltimore to Washington, D.C., proved Samuel Morse understood the historic ramifications of his scientific achievement: “What hath God wrought?” he wrote.

A recent article in The Washington Post , “ Before Twitter and Facebook, There Was Morse Code: Remembering Social Media’s True Inventor ,” details the history and relevance of Morse code, complete with early versions of today’s “OMG” and “LOL.”

While the roots of digital communication run deep, most contemporary accounts of the modern origins of today’s internet and social media point to the emergence in 1969 of the Advanced Research Projects Agency Network — the ARPANET.

This early digital network, created by the United States Department of Defense, allowed scientists at four interconnected universities to share software, hardware, and other data.

In 1987, the direct precursor to today’s internet came into being when the National Science Foundation launched a more robust, nationwide digital network known as the NSFNET . A decade later, in 1997, the first true social media platform was launched.

The Launch of Social Sites

In the 1980s and ’90s, according to “ The History of Social Networking ” on the technology news site Digital Trends, the internet’s growth enabled the introduction of online communication services such as CompuServe, America Online, and Prodigy. They introduced users to digital communication through email, bulletin board messaging, and real-time online chatting.

This gave rise to the earliest social media networks, beginning with the short-lived Six Degrees profile uploading service in 1997.

This service was followed in 2001 by Friendster. These rudimentary platforms attracted millions of users and enabled email address registration and basic online networking.

Weblogs, or blogs, another early form of digital social communication, began to gain popularity with the 1999 launch of the LiveJournal publishing site. This coincided with the launch of the Blogger publishing platform by the tech company Pyra Labs, which was purchased by Google in 2003 .

In 2002, LinkedIn was founded as a networking site for career-minded professionals. By 2020, it had grown to more than 675 million users worldwide. It remains the social media site of choice for job seekers as well as human resources managers searching for qualified candidates.

Two other major forays into social media collapsed after a burst of initial success. In 2003, Myspace launched. By 2006, it was the most visited website on the planet, spurred by users’ ability to share new music directly on their profile pages.

By 2008, it was eclipsed by Facebook. In 2011, Myspace was purchased by musician Justin Timberlake for $35 million, but it has since become a social media afterthought .

Google’s attempt to elbow its way into the social media landscape, Google+ , launched in 2012. A rocky existence came to an end in 2018, after the private information of nearly 500,000 Google+ users was compromised by a data security breach.

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Modern Social Media Outlets

Today’s social media landscape is populated by a suite of services that jockey for the attention of more than 5 billion mobile device users worldwide . Here is an overview of the most prominent social media networks of 2020:

Launched in 2004 by Harvard student Mark Zuckerberg, it has nearly 1.7 billion users — including 69% of U.S. adults, according to Pew Research .

• HubSpot: Facebook Marketing

Launched in 2005 by Massachusetts 20-somethings Steve Huffman and Alexis Ohanian as a news-sharing platform, its 300 million users have transformed Reddit into a combination news aggregation/social commentary site. Its popularity is based on the ability to “up-vote” and “down-vote” user posts.

• Social Media Examiner: How to Market on Reddit: A Guide for Businesses 

Founded in 2006 by Jack Dorsey, Evan Williams, Biz Stone, and others as a microblogging site, by 2020, 22% of U.S. adults were Twitter users, according to Pew Research .

• Hootsuite: Twitter Marketing: The Complete Guide for Business

Founded in 2010 by Stanford graduate Kevin Systrom as a photo-sharing site and purchased by Facebook in 2012, Instagram has more than 1 billion users worldwide.

• HubSpot: Instagram Marketing: The Ultimate Guide

Founded in 2010 by iPhone app developer Ben Silbermann as a visual “pin board,” Pinterest became a publicly traded company in 2019 and has more than 335 million active monthly users.

• Sprout Social: Your 5-Step Pinterest Marketing Guide

Founded in 2011 by a trio of Stanford students — Evan Spiegel, Reggie Brown, and Bobby Murphy — this video-sharing service introduced the concept of “stories,” or serialized short videos, and “filters,” run for informative digital effects, often based on location.

• Hootsuite: Snapchat for Business

Founded in 2016 by Chinese tech company ByteDance, this short-form video-sharing site was merged with the U.S.-based mobile app Musical.ly in 2018 and became popular with American teens and young adults. As of early 2020, it had more than 800 million users worldwide.

• Business Insider: TikTok Marketing Trends & Predictions for 2020

What began as a desktop or laptop experience shifted to mobile phones and tablets as cellular service expanded; the capabilities of cellular phones expanded, turning them into “smartphones”; and high-speed wireless internet became more readily available in homes, businesses, and public spaces.

With the advent of social media apps that could run on smartphones, end users could take their communities with them wherever they went.

Businesses took advantage of this new consumer mobility by serving their customers new, simpler methods of interacting — and new ways of buying goods and services.

The End-User Experience

At first, social media existed to help end users connect digitally with friends, colleagues, family members, and like-minded individuals they might never have met in person. Desktop access to bulletin board services such as CompuServe and Prodigy made it easier to grow free online communities without ever leaving the house.

The invention of the smartphone liberated social media from the desktop and laptop computer. Apple’s first iPhone, launched by Steve Jobs in 2007, helped shift the focus of online community building to mobile. Facebook, Twitter, Snapchat, Instagram, TikTok, and other social media services thrived in the mobile app environment.

Technological improvements — specifically, powerful in-phone cameras — shifted the focus of mobile apps to video and images. In addition to written messages, end users could now broadcast in real time.

Instagram, in particular, became the app of choice for social media users interested in travel, entertainment, fashion, and other visually oriented topics.

The Business Experience

As social media companies grew their user bases into the hundreds of millions, the business applications of Facebook, Twitter, and other social platforms began to take shape. Social media companies had access to some of the richest trackable user data ever conceived.

A recent article on IAS Insider, “ The Evolution of Social Media Advertising ,” sums it up: “Users don’t just log in and browse, they tell the platforms their name, and where they live, what they like and who they know, painting the most vivid picture currently possible for marketers looking to target specific consumers.”

Facebook began to place ads on its platform as early as 2006. Twitter enabled ads in 2010. LinkedIn, Instagram, Pinterest, Snapchat, and TikTok all have attempted to monetize their services through various forms of sponsored advertising.

In addition to placing ads on social media platforms, companies discovered the potential utility of cultivating an active, engaged social media presence. Whereas social media advertising must be paid for, the act of creating and sharing informative or entertaining content on Facebook, Instagram, Twitter, and other platforms is an attempt by brands to grow an audience organically, in other words, without paying for it directly.

According to HubSpot’s “ Social Media Marketing: The Ultimate Guide ,” companies use organic social media marketing to:

• Increase brand awareness
• Generate leads and increase conversions
• Develop and nurture relationships with customers
• Learn from competitors

The combination of advertising, or paid social media marketing, and organic social media outreach evolved into the digital marketing specialty known as social media marketing.

• Sprout Social: How to Build Your Social Media Marketing Strategy for 2020
• Forbes: How Social Media Can Move Your Business Forward
• Social Media Examiner: The Guide for Social Media Marketing for Businesses

As the ability to reach consumers expanded thanks to social media, marketing professionals quickly adapted. Social media’s evolution provided measurement tools that gave marketing professionals unprecedented access to valuable, actionable data about consumers’ demographics, buying habits, and more.

With marketers no longer limited to traditional forms of media — TV, radio, print, mail, billboards, magazines, etc. — the social media marketing industry was born.

Taking Advantage of Social Media’s Popularity

The most efficient way to take advantage of social media’s popularity is to leverage existing audiences. To that end, digital marketers engage social media “influencers” to share messaging and product offers with their followers.

According to an article on Sprout Social’s website, “ What Is Influencer Marketing: How to Develop Your Strategy ,” influencer marketing is defined as “a type of social media marketing that uses endorsements and product mentions from influencers — individuals who have a dedicated social following and are viewed as experts within their niche.”

These social media influencers spend time building trust with their audiences. With more than 3.2 billion social media users worldwide, finding influencers whose audiences fall into the company’s niche of consumers helps cut through the noise by targeting specific potential buyers.

While influencers provide companies a layer of built-in consumer trust, social media platforms like Facebook and LinkedIn provide in-depth analytics that allow digital marketers to target specific demographic groups with ads. This can be useful for building brand awareness among potential long-term customers, as well as for generating leads for specific products or services.

• Influencer Marketing Hub: What is an Influencer?
• Social Media Today: 4 Influencer Marketing Trends That Will Dominate in 2020
• Influencer Marketing Hub: The State of Influencer Marketing 2020: Benchmark Report

The Importance of Engagement and Integration

Social media engagement consists of the various ways users respond to a post. This can include comments, follows, shares (retweets on Twitter), and clicks on a shared link. All of these actions are measurable thanks to analytics provided by the social media platforms (Facebook Insights, Twitter Analytics, LinkedIn Page Analytics, etc.).

Each of these engagements presents an opportunity for marketers to influence a customer or group of customers. For example, a company that monitors its Twitter feed in real time — either through an automated service or in person — is positioned to respond quickly to a customer’s request or comment.

In addition, data that reveals users’ habits over time can be integrated into a long-term social media strategy. For example, Facebook Insights shows when users are most active on the platform. This information can be used to determine when is the best time to post new content, giving it a better chance to be seen.

Another way marketers use social media is to monitor cultural trends and, if applicable, incorporate brand-specific concepts that build on those trends to entice customers to engage with the company’s content.

Personifying the Company

Another Sprout Social article, “ 5 Actionable Strategies for Social Media Branding ,” provides guidelines for how social media can be used to develop a company’s public “voice.” The bottom line when it comes to social media branding is authenticity. Today’s savvy digital consumers expect a robust and “real” personality from brands. Sprout Social’s tactical advice includes:

• Develop and use consistent visual branding across all social media platforms
• Use a tone that reflects the brand’s public persona
• Cater to marketing personas based on social media metrics

Companies that fail to develop a consistent, engaging social media presence are not taking full advantage of the marketing tools available in today’s competitive marketplace.

The Future of Social Media

What happens next in social media almost certainly will be shaped by the evolving business model, as well as by advances in storytelling technology. How will mega platforms such as Facebook, Twitter, TikTok, and others make money? How will end users adapt? How will businesses spread their messages and use social media to build audiences? The answers to these questions will determine the next stage of social media’s evolution.

Premium Social Media Services

What does the future hold for social media? According to a recent article in Entrepreneur , “ 11 Ways Social Media Will Evolve in the Future ,” consumers will gravitate toward services that allow them to:

• Personalize content at a granular level
• Reduce the amount of vitriol and conflict commonly found on public social media feeds
• Increase focus on protecting privacy
• Take greater advantage of the utility of mobile devices
• Focus more on community building

This could mean a movement toward paid subscription services on social media, according to Entrepreneur . The challenge for marketing professionals will be to meet the shifting demands of social media users while maintaining an authentic brand voice.

Social Media Video

Another growing point of emphasis for social media in the future, according to Entrepreneur , will be video content. Video marketing already has a substantial presence in the U.S., where it is a $135 billion industry in 2020 , according to Social Media Today.

According to HubSpot’s “ The Ultimate List of Marketing Statistics for 2020 ,” video became the No. 1 form of media used in content marketing in 2019, surpassing blogs and e-books for the first time. Video’s prominence as a marketing tool is expected to continue to grow, based on the latest information in Wyzowl’s “ The State of Video Marketing in 2020 [New Data] .”

This survey found that 88% of marketers received positive returns on investment through video. Perhaps most significantly, 59% of marketers who said they had not previously used video intended to do so in 2020 and beyond.

What’s Next for Social Media?

The future of social media is limited only by the imagination of its stakeholders. The brief history of the industry has proven that the rapid change — advances in technology, more-strident financial demands, shifting cultural dynamics — will transform the current social media landscape.

Will Facebook, Instagram, Twitter and other major platforms go the way of Google+ and MySpace? Will the entrepreneurial heirs of Twitter creator Biz Stone and Facebook founder Mark Zuckerberg build on the success of their predecessors? Can social media maintain its relevance as technology evolves?

Human beings are social creatures. Commerce is driven by human interaction. These two facts will continue to shape the evolution of social media into the next decade and beyond.

Recommended Reading

How to Become a Social Media Manager

What Can You Do with a Marketing Degree?

Why Should You Major in Marketing?

Digital Trends, “The History of Social Networking

Encyclopedia Britannica , Myspace

Entrepreneur , “11 Ways Social Media Will Evolve in the Future

Forbes , “How Social Media Can Move Your Business Forward

The Guardian , “Google Buys Blogger Web Service

HubSpot, “Social Media Marketing: The Ultimate Guide

HubSpot, “The State of Video Marketing in 2020 (New Data)

IAS Insider, “The Evolution of Social Media Advertising

LiveJournal, About LiveJournal

Maryville University, “How to Become a Social Media Manager

National Science Foundation, “NSF and the Birth of the Internet

Pew Research Center, 10 Facts About Americans and Twitter

Pew Research Center, Smartphone Ownership Is Growing Rapidly Around the World, but Not Always Equally

Pew Research Center, Social Media Fact Sheet

Social Media Today, The History of Social Media

Social Media Today, Video Marketing Statistics for 2020

Sprout Social, “5 Actionable Strategies for Social Media Branding

Sprout Social, “What Is Influencer Marketing: How to Develop Your Strategy

Statista, Percentage of U.S. Population with a Social Media Profile from 2008 to 2019

Statista, Pinterest — Statistics & Facts

TheStreet, “History of Snapchat: Timeline and Facts

TechCrunch, “Looking Back at Google+

Infographic Sources

CNBC, “Digital Ad Revenue In The US Surpassed $100 Billion For The First Time In 2018

IAB / PricewaterhouseCoopers, “IAB Internet Advertising Revenue Report: 2018 Full Year Results

Pew Research Center, “10 Facts About Americans and Facebook

Pew Research Center, “Share of U.S. Adults Using Social Media, Including Facebook, Is Mostly Unchanged Since 2018

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Essay on the Importance of Social Media Today

Social media is an essential aspect of our life Today. Unlike in the past years, life has become more interesting with the invention of Technology, which led to social media. With the provision of the Internet, social media is tremendously growing in broader perspectives. Many people across the world consume social media, but a significant percentage are young people. Examples of social media platforms are Twitter, Facebook, Instagram, and Emails (Jeesmitha, 2019). Although it has its and pros and cons, the benefits supersede the disadvantages. Therefore, this essay seeks to highlight the Importance of social media in our lives Today, for example, it has enhanced business, improved social interaction, and digitized communication.

Marketing is an integral part of a successful business. As a business person, I can advertise and sell my services on my Facebook and Instagram pages. The targeted followers become potential customers. Customers communicate to me directly via messenger, and I can get to them instantly. Through social media, one can recognize which companies to partner with and which brands are suitable to work with for the growth of the business. Networking in business is essential. Entrepreneurs support each other in advertising and exchanging business ideas (Pourkhani et al., 2019). Selling products a buying from other online stores such as Ali Baba and Amazon is easy. Shop and Ship is also an application website that delivers products anywhere in the world. Conferences and meetings can be held virtually through webinars and zoom. Social media has created employment, such as social media managers and social media influencers.

In my social life, social media is a tool for interaction. By posting pictures, sharing personal information, and posting trendy issues, there is an interaction of people from different walks of life (Jeesemitha, 2019). On the Agenda setting, campaigns, and activism, Twitter gives a platform for many people to participate through slogans and hashtags, which starts as a simple statement that can go a long way to having international attention. TED Talks are now a norm. Watching and listening to Ted talk events online has positively influenced my way of thinking on different topical issues. Netflix offers a platform to access top-rated movies, shows, and documentaries produced worldwide; one needs to have Internet and a subscription.

Communication has been enhanced through social media. Personally, social media has helped me in beautiful ways. For instance, in streaming live videos and news worldwide at the comfort of where I am. News agencies and organizations update crucial information on their websites, thus getting information as soon as it happens. Blogging is necessary for me as I love to put down my thoughts and express ideas, thus reaching millions of people. It is a platform that sometimes works as a marketing tool for my products or any other business Affiliate. In addition, Stories, Books, and Memoirs from authors can be accessed on social media platforms, and For the Booklovers, once an author releases new work, one can know when to be launched, the charges and can read as a soft copy. Recently podcasts have been growing at a fast rate. It is a means of communication, and many people are venturing into it. In the case of inspirational talks, a podcast is the best medium for me as online radio. I listen to it in my own free time.

To sum up, social media plays a vital role in modern life Today. Information Technology has created a niche for social media advancement. Electronics such as computers, tablets, and smartphones with the accessibility of the Internet has made social media easier for its users. It has now revolutionized our life as Human beings, and it is a necessity in almost every aspect of life, for instance, in business, education, communication, and entertainment.

Jeesmitha, P. S., & CA, M. C. (2019). The Impact of social media.  International Journal of .

Pourkhani, A., Abdipour, K., Baher, B., & Moslehpour, M. (2019). The Impact of social media in business growth and performance: A scientometrics analysis.  International Journal of Data and Network Science ,  3 (3), 223-244.

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The Link between Social Media Usage and Depression: a Comprehensive Analysis

This essay about the impact of social media on mental health explores how platforms like Facebook, Instagram, and Twitter influence our well-being. It discusses the dual aspects of social media, highlighting both its potential for fostering connections and its role in increasing feelings of isolation and inadequacy. The essay emphasizes the need for digital literacy, healthy online habits, and reducing the stigma around mental health to mitigate the negative effects of social media and enhance its positive impacts.

How it works

In our contemporary digital era, the complex relationship between immersion in social media and mental well-being, especially the emergence of depression, remains a captivating area ripe for exploration. What once began as a groundbreaking channel for global interaction has gradually transformed into a labyrinthine digital realm filled with meticulously crafted images, status updates, and instant communication. While social media platforms offer various advantages, such as fostering connections and enabling self-expression, their darker aspects have increasingly come to the forefront of discussions.

The connection between excessive social media usage and depression presents a multifaceted landscape. On one hand, platforms like Facebook, Instagram, and Twitter act as pillars of social validation and support, fostering a sense of interconnectedness and soliciting affirming feedback. However, this digital fabric of connectivity can also sow seeds of isolation and inadequacy, especially when individuals find themselves trapped in the comparative whirlwind of measuring their lives against the seemingly flawless narratives of others.

The ubiquity of social media, with its constant stream of updates and notifications, can fuel feelings of unease and tension. The pervasive fear of missing out (FOMO), amplified by a relentless flood of social activities showcased online, can plunge individuals into a vortex of self-doubt and exclusion. Furthermore, the relentless pursuit of an unattainable standard of perfection online can lead to what psychologists refer to as “social media-induced perfectionism,” where individuals feel compelled to project an airbrushed version of themselves, resulting in increased stress and self-blame.

Moreover, the enticing allure of social media, characterized by endless scrolling and compulsive checking of notifications, can disrupt sleep patterns and detract from real-world interactions. The dopamine rush triggered by each like, share, or comment reinforces the habit-forming nature of these platforms, making it challenging for individuals to disconnect and engage in offline activities essential for mental well-being.

While links have been established between heavy social media use and depressive symptoms, it is essential to understand the nuanced dynamics at play. Not all avid social media users succumb to depression, and numerous factors, including pre-existing mental health conditions, personality traits, and offline support networks, exert significant influence. Additionally, social media can serve as a crucial lifeline for individuals grappling with mental health challenges, providing access to support groups, resources, and coping mechanisms.

Navigating the complex interplay between social media immersion and depression requires a comprehensive approach. Educating users about cultivating healthy online habits, such as setting boundaries, taking periodic digital detoxes, and avoiding incessant comparisons, can empower individuals to navigate the digital landscape more judiciously. Promoting digital literacy, including critical thinking and media discernment, can equip users with the skills to sift through the flood of content and distinguish between authenticity and artifice often prevalent on social media.

Furthermore, fostering open dialogues about mental health and eliminating the stigma surrounding seeking help are crucial steps in creating a more empathetic online environment. Social media platforms themselves can leverage their influence by implementing features designed to prioritize user well-being, such as tools to manage screen time and providing swift access to support resources during moments of distress.

In conclusion, the intricate interplay between social media immersion and depression unfolds against a backdrop of diverse influences, encompassing individual tendencies to platform design. While excessive social media immersion can lead to feelings of isolation, inadequacy, and depression, it is essential to recognize the potential benefits these platforms offer in terms of connectivity and support. By promoting healthier online behaviors, fostering digital literacy, and cultivating compassionate digital communities, we can mitigate the adverse effects of social media on mental health and harness its potential as a driver for positive societal change.

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Rudy Giuliani is served indictment papers at his own birthday party after mocking Arizona attorney general

PHOENIX — Arizona’s Democratic Attorney General Kris Mayes on Friday announced that Rudy Giuliani had been served with the notice of his indictment in connection with an alleged conspiracy to overturn the 2020 election results in Arizona.

The announcement came less than two hours after a social media post from Giuliani taunted Mayes for failing to deliver his indictment. The notice was served to Giuliani during a celebration in Palm Beach, Florida, for his 80th birthday.

In a now-deleted post on X, Giuliani taunted Arizona authorities. “If Arizona authorities can’t find me by tomorrow morning; 1. They must dismiss the indictment; 2. They must concede they can’t count votes,” Giuliani posted Friday night. Accompanying the message was a photo of Giuliani smiling with six others and balloons arranged behind them.

An hour and 14 minutes later, Mayes responded to Giuliani ’s post , writing, “The final defendant was served moments ago. @RudyGiuliani, nobody is above the law.”

Giuliani, 79, turns 80 on May 28 and was enjoying an early birthday celebration in Palm Beach on the night he was served, according to social media activity . By the end of the night, “Happy Birthday to You” wasn’t the only music the former New York City mayor had to face.

The party was hosted by Caroline Wren, an adviser to Arizona U.S. Senate candidate Kari Lake.

Ted Goodman, a spokesperson for Giuliani, said Wren was unperturbed by the birthday bash bust-up. “The mayor was unfazed by the decision to try and embarrass him during his 80th birthday party. He enjoyed an incredible evening with hundreds of people who love him — from all walks of life — and we look forward to full vindication soon,” Goodman said in a statement to NBC News.

Others indicted in the “fake electors” case are further along in their legal proceedings. On Friday morning, former Trump attorney John Eastman pleaded not guilty to charges related to an alleged conspiracy to overturn the 2020 election results in Arizona. Eleven other defendants are slated to be arraigned on Tuesday.

The Arizona “fake electors” scheme isn’t the only controversy Giuliani has faced in the wake of efforts to overturn the 2020 election. In December 2023, Giuliani was hit with a $148 million verdict for defaming two Georgia election workers.

Alex Tabet is a 2024 NBC News campaign embed.

Vaughn Hillyard is a correspondent for NBC News. 

The Linkage Between Digital Transformation and Organizational Culture: Novel Machine Learning Literature Review Based on Latent Dirichlet Allocation

• Open access
• Published: 21 May 2024

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You have full access to this open access article

• Tobias Reisberger   ORCID: orcid.org/0009-0003-0190-7368 1 ,
• Philip Reisberger   ORCID: orcid.org/0009-0004-4678-4151 1 ,
• Lukáš Copuš   ORCID: orcid.org/0000-0002-9502-830X 1 ,
• Peter Madzík   ORCID: orcid.org/0000-0002-1655-6500 1 &
• Lukáš Falát   ORCID: orcid.org/0000-0002-2597-7059 2  

Organizational culture is a crucial component of innovation in company success, particularly in the setting of the information economy. The purpose of this research is to conduct a bibliometric analysis in order to identify dominant research topics, their potential shifts, and recent developments in the fields of organizational culture and digital transformation. It demonstrates a machine learning–supported method for identifying and segmenting the current state of this research field. The literature was identified from the Scopus database through a search query. The analyzed amount of papers (3065) was published in 1619 sources (journals, proceedings, books, etc.) with various research impacts. Identifying the dominant research topics resulted in eight topics: Social Media Connectivity; Digital Innovation Ecosystems; Socio-economic Sustainability; Digital Workforce Transformation; Digital Competence and Cultural Transformation; Knowledge, Culture, and Innovation; Data and Resource Management; and Digital Transformation Maturity. The results showed a shift in the research field on organizational culture related to digital transformation towards the subject area of business, management, and accounting, with increasing research interest and impact for the Digital Workforce Transformation as well as for the Knowledge, Culture, and Innovation topics.

Avoid common mistakes on your manuscript.

Introduction

In recent years, the world has gone through many events that have changed how we live, relax, work, or communicate. These changes are still resonating in the business environment, for example, in the transition to partial or complete work from home and bring several challenges that organizations have to deal with (Yang et al., 2023 ). One of the crucial areas is the socialization of employees and the formation and maintenance of organizational values expressed by the organizational culture (Noto et al., 2023 ).

Organizational culture has been well-researched since the early 1980s (O’Reilly et al., 1991 ; Schein, 1985 ). The focus originated in American-based qualitative studies and shifted over time towards a more international perspective (Cameron & Quinn, 1999 ; Denison & Mishra, 1995 ; Hofstede, 1998 ), as well as adopting a more quantitative viewpoint with many published papers (O’Reilly et al., 2014 ). Several different areas of organizational culture have already been analyzed, including performance, motivation, leadership, and innovation, among many others (Affes & Affes, 2022 ; Aasi & Rusu, 2017 ; Abu Bakar et al., 2021 ). One of the up-to-date research areas is the topic of digitalization.

The advent of automation and digitalization and the resulting digital transformation in recent history have significantly impacted many markets and organizations and influenced the behaviors and expectations of customers. Digital transformation is driven by several external factors, including the rapid growth and adoption of new technologies that foster e-commerce, big data, a changing competitive landscape, and altered consumption behavior, driven by better-informed, connected, and more empowered customers (Verhoef et al., 2021 ). It provides many challenges and opportunities, including relevant impacts on organizational culture (Alloghani et al., 2022 ). In recent years, the impact of the COVID-19 pandemic has had a significant influence on organizational culture (Daum & Maraist, 2021 ; Spicer, 2020 ).

Even before the pandemic, the fast development of digital technologies, including automation, smart technology, artificial intelligence (AI), and robots, cloud computing, and the Internet of Things (IoT) is radically altering the nature of work and of organizations (Nimawat & Gidwani, 2021 ). The combination of technological advancements was coined as the Fourth Industrial Revolution or Industry 4.0 by Klaus Schwab in late 2015 (Schwab, 2015 ). The speed and scope of current technological changes are prompting concerns about the extent to which new technologies will fundamentally alter organizational cultures, workplaces, or completely replace workers (Acemoglu & Autor, 2011 ; Brynjolfsson & McAfee, 2014 ; Frey & Osborne, 2017 ).

These Industry 4.0 developments and an agile workforce are all components of a global digital transformation that changed the workplace dynamics and led to significant changes in organizations and employee behavior. Due to the unexpected interruption brought on by the coronavirus pandemic, working from anywhere has become the new standard for millions of people worldwide (Özkazanç-Pan & Pullen, 2020 ).

The combination of these two driving forces will have a lasting effect on the formation and effectiveness of organizational culture in the future (Kniffin et al., 2021 ; Trenerry et al., 2021 ). However, the number and range of publications in recent years on organizational culture, digital transformation, Industry 4.0, and COVID-19 make it necessary to provide a structured overview of the published literature.

Firstly, this paper shall give an overview of the research being conducted on organizational culture and digital transformation and identify the main research areas, authors and journals. The methods utilized are outlined, along with the applied bibliometric tools. Secondly, this paper aims to provide an overview of the status quo of research by identifying the different research clusters with its critical analysis.

Literature Review

Research on organizational culture and digital transformation.

Over time, the concept of organizational culture has been the center of attention for many researchers. It has been the main focus of study of several scientific works, especially in management and business (Mohelska & Sokolova, 2018 ; Streimikiene et al., 2021 ; Vallejo, 2011 ).

The concept of organizational culture has been studied from different angles, with researchers exploring the role that organizational culture can play and which factors impact organizational culture (Guzal-Dec, 2016 ; Polyanska et al., 2019 ; Zeng & Luo, 2013 ).

A high number of researchers agree with Schein’s ( 1985 ) model, which asserts that there are three levels at which an organizational culture may be conceptualized: fundamental presumptions and beliefs, norms and values, and cultural artifacts (Chatman & O’Reilly, 2016 ). From the perspective of the organization and its working environment, organizational culture emerges from behavior in which basic assumptions and beliefs are shared and seen as given by organizational members (Schein, 1985 ).

Academics primarily focused on organizational culture’s definition, connotation, structural components and type categorization in the 1980s; most of this research was qualitative (Cui et al., 2018 ). Even though there was no universal agreement on the meanings of organizational culture at the time, Schein’s framework (Schein, 1992 ) was somewhat representational in the academic world. Research on organizational culture then evolved from mainly qualitative research to quantitative studies in the 1990s (Cameron & Quinn, 1999 ; Denison & Mishra, 1995 ; Hofstede, 1998 , 2001 ; O’Reilly et al., 2014 ). According to Cui et al. ( 2018 ), contemporary views of organizational culture are seen as a key factor for success, promoting organizational effectiveness and performance (Gregory et al., 2009 ), organizational innovation (Hogan & Coote, 2014 ), and organizational identity (Ravasi & Schultz, 2006 ). Organizational culture is now considered a key component of innovation in company success, particularly in the setting of the information economy (Büschgens et al., 2013 ). Cartwright identifies nine relevant factors that drive the cultural transformation in organizations that enable successful business practices (Cartwright, 1999 ).

Organizational culture has two basic academic foundations: sociology (organizations have culture) and anthropology (organizations are cultures). The sociological position has become dominant in recent years (Cameron & Quinn, 1999 ). Based on this, there are two opposing viewpoints regarding the possibility of managing organizational culture — the functionalist and symbolist view (Schueber, 2009 ). The functionalist perspective regards culture as an organizational variable (Alvesson, 1993 ), and it can be determined by management (Meek, 1988 ; Silverzweig & Allen, 1976 ). According to the functionalist perspective, culture is seen as something that the organization possesses and can be controlled (Barley et al., 1988 ; Smircich, 1983 ). The symbolist viewpoint regards culture as a representation of what an organization is rather than anything it has . This implies major challenges in controlling or managing organizational culture (Morgan, 1986 ; Smircich, 1983 ). Functionalists would argue that the culture should be changed to fit the strategy, whereas symbolists would propose that the strategy should be adjusted to the organization’s culture (Ogbonna, 1992 ; Senior, 1997 ). In this paper, the functionalist view is supported by implications of the results.

Digitalization is defined as “the transformation of business models as a result of fundamental changes to core internal processes, customer interfaces, products and services, as well as the use of information and communications technologies” (Isensee et al., 2020 ). However, digitalization and digital transformation are quite different. A company may embark on several digitalization initiatives, from automating procedures to retraining staff members to utilize computers. On the other hand, businesses cannot conduct digital transformation as projects. Instead, this more general phrase refers to a client-centered strategic business transformation that calls for adopting digital technology and organizational changes across all departments (Verhoef et al., 2021 ).

An executive’s view that does not distinguish between digitalization and digital transformation could lead to an insufficient strategic focus (Li & Shao, 2023 ). Digital transformation efforts will often involve several digitalization projects, which require management sponsorship and the willingness to change existing structures and practices. Various papers have studied the challenges that may arise from organizational culture when adopting new technologies and structures, e.g., agile practices (Anwar et al., 2016 ; Ghimire et al., 2020 ; Raharjo & Purwandari, 2020 ), technology adoption (Melitski et al., 2010 ), or even Green Supply Chain Management (El Baz & Iddik, 2021 ). As the business becomes primarily customer-driven, digital transformation necessitates improving how well the organization manages change (Anghel, 2019 ).

Industry 4.0 began in the twenty-first century with the development of cyber-physical systems (CPS), the Internet of Things (IoT), the Internet of Services, smart factories, and cloud computing. It continues today (Hermann et al., 2016 ; Kagermann et al., 2013 ; Liao et al., 2017 ; Xu et al., 2018 ). It is characterized as a combination of CPS and IoT in the manufacturing industry, which can have repercussions for value creation, company growth, work organization, and downstream businesses (Kagermann et al., 2013 ; Kiel et al., 2017 ). The advent of Industry 4.0 involves significant changes for organizations and societies and has various effects on nations, businesses, industries, and society (Schwab, 2015 ). Industry 4.0 implementation is a complicated process involving horizontal, vertical and seamless integration and will rely on the synergies between the business and stakeholders from many functional domains (Müller, 2019a , 2019b ; Wang et al., 2016 ). In particular, many organizations fail to capture their Industry 4.0 vision and strategy throughout the change process (Schumacher et al., 2016a ). Other important factors that hinder the application of a successful digital transformation towards a functional Industry 4.0 concept are fear of uncertainty and wrong expectation of requirements (Balasingham, 2016 ). Willingness to adopt this technology is another reason to fail (Adebanjo et al., 2021 ). Organizations aiming to incorporate and adopt digital transformation into their operational procedures must recognize and assess important critical factors (Nimawat & Gidwani, 2021 ).

Organizational communication and collaboration styles have changed due to globalization, advancements in information and communication technologies (ICTs), an increase in hybrid work models and the rise of computer-mediated groups (Sharma et al., 2022 ). With the knowledge economy, digital culture, and recent technological innovations, new working styles have quietly emerged in organizations (Powell et al., 2004 ). Then, the spreading of the coronavirus and the required shift in transition to remote working acted as a catalyst for how organizations operate and employees engage. The drastic changes in the workplace naturally affected employees and spurred changes in their behavior and attitudes (Caligiuri et al., 2020 ). The corresponding research topic of COVID-19-related impacts and the implications on digital transformation in the context of organizational culture is relatively new. Many partial aspects that have gained new relevance during the corona pandemic have already received attention in the research community over the past 20 years.

Therefore, this study aims to conduct a bibliometric analysis in order to identify dominant research topics, their potential shifts, and recent developments in the fields of organizational culture and digital transformation. The most significant research articles or authors and their related relationships can be found using the scientific computer-aided review process known as bibliometric analysis. It can help to forecast the possible direction of such identified fields and is widely applied in academic research (Diem & Wolter, 2013 ). This method aids in providing a thorough overview of the subject as well as visually summarizing its patterns and trends (Baker et al., 2020 ; Zhou et al., 2020 ).

Overview of Bibliometric Reviews

The topic of organizational culture has had a large number of contributors in the past decades. Several articles were published on organizational culture as bibliometric studies (Cicea et al., 2022 ). Only a few reviews were conducted on digital transformation in organizations related to organizational culture (e.g., as digitalization). Table 1 lists a few publications on these topics.

Overview of Systematic Reviews

Apart from bibliometric literature reviews, many authors have conducted systematic literature reviews on various research areas relating to organizational culture and digital transformation. As seen in the following non-conclusive overview in Table  2 and Table  3 , researchers have focused their attention on heterogeneous study fields like performance-orientation, entrepreneurship, Industry 4.0, agile practices, work-from-anywhere, SMEs, and many others. This broad overview indicates that the topic of organizational culture plays a very relevant role in recent research, especially in the context of digital transformation.

The provided overview on digital transformation research mainly focuses on functional areas and its application. The center of research is the implementation, readiness, adoption, as well as barriers, opportunities, and challenges. Additionally, research fields like examining potential directions (Belinski et al., 2020 ; Kamble et al., 2018 ; Pagliosa et al., 2019 ; Piccarozzi et al., 2018 ; Schneider, 2018 ; Sony & Naik, 2020 ); implementation, readiness and adoption (Çınar et al., 2021 ; Pacchini et al., 2019 ; Sung & Kim, 2021 ); barriers, opportunities, and challenges to the adoption and implementation of Industry 4.0 (Bajic et al., 2021 ; Raj et al., 2020 ); and sustainability (de Sousa Jabbour et al., 2018 ; Luthra & Mangla, 2018 ) are analyzed.

The main focus areas, among many others, which are influenced by digital transformation are agile and collaborative teamwork and management (Kerber & Buono, 2004 ; Huang et al., 2003 ; Sheppard, 2020 ; Parry & Battista, 2019 ; Singer-Velush et al. 2020 ; Hamouche, 2020 ), adaptive business culture in dynamic , supportive , environments , with focus on employee well-being , work design , open innovation , workforce effectiveness (Am et al., 2020 ; Ngoc Su et al., 2021 ; Baker et al., 2006 ; Žižek et al., 2021 ; Parry & Battista, 2019 ; Bélanger et al., 2013 ; Carnevale & Hatak, 2020 ), and recent technological developments (Ågerfalk et al., 2020 ; Bloom et al., 2015 ; Bondarouk & Ruël, 2009 ; Johnson et al., 2020 ; Spreitzer et al., 2017 ; Wiggins et al., 2020 ).

Research Gap

The research mentioned in the aforementioned literature review sought to examine several factors of organizational culture and digital transformation. However, reviews of literature based solely on a systematic or bibliometric methodology have significant drawbacks. Studies of systematic literature reviews are frequently in-depth and typically handle only a small number of documents. As a result, the findings are more constrained (Moher et al., 2015 ; Page et al., 2021 ). Contrarily, bibliometric reviews are concentrated on a wider range of the studied areas. They mostly reveal major trends as an outcome (Cobo et al., 2011 ; van Eck & Waltman, 2010 ). Using machine learning to find latent patterns in textual data is one of the most popular study methods in the field of bibliometric review (Han, 2020 ; Mariani & Baggio, 2022 ). Automated processing is used to analyze the scientific publications for our study. It employs an advanced machine learning–based methodology to extract topics from the scientific literature. This paper contributes to the existing literature by answering the following research questions:

Research Question 1 (RQ1) . How has the organizational culture — digital transformation relationship evolved over time?

The number of publications on digital transformation is growing, and organizational culture is a well-established research area with years of academic work. Consequently, a bibliometric analysis of the growth of the top journals, articles, and most cited publications may be able to provide relevant insights.

Research Question 2 (RQ2) . What are the dominant research topics on organizational culture and digital transformation?

The total number of publications on the subject of this study is rapidly increasing. Therefore, we may apply machine learning to extract particular study ideas from a large body of published scientific literature.

Research Methodology

This paper aims to establish the trends of research papers in the field of organizational culture research with a focus on digital transformation. The authors conducted the review of the literature using bibliometric analysis and a machine learning method.

Researchers often undertake bibliometric analysis with the main goal to determine the body of knowledge on a certain subject, to provide an assessment of the research already conducted, and to develop networking structures for the scientific community. Five steps ( study design , data collection , data analysis , data visualization , and interpretation of results ) represent the workflow of science mapping and were used to apply the bibliometric approach and network analysis (Aria & Cuccurullo, 2017 ).

The review usually starts by determining the database that contains the input data. The only source for this paper are the bibliographic records from the Scopus database as data collection input. This source has been considered reliable in prior works. Scopus, developed by Elsevier B.V., is the largest database of scientific peer-review literature hosting more than 27,950 journal published articles (Elsevier, 2023 ). It was chosen for this study as it is the largest and most relevant scientific database in the world, covering most of the publications available. This includes consistent repositories of documents as well as additional information such as country of all the authors, citations per document, and further information that is relevant in terms of quality and quantity for the study.

The search query was developed after identifying the research area. This was done by splitting the topic into three fields of research. The first set was organization with the corresponding synonyms followed by culture (second set). The third was digital transformation and its phases digitization and digitalization following Verhoef et al. ( 2021 ) and its synonyms including Industry 4.0 . The database was queried using additional synonyms and alternative spellings to increase the study’s coverage.

To collect these articles, the combination of the following keywords was selected:

Digital transformation , digitalization , digitalisation , digitization , digitisation combined with Industry 4.0 search terms fourth industrial revolution , 4IR , 4-IR , industry 4.0 and the organizational culture related keyword organisation *, organization *, firm , company , corporate , enterprise , business and culture .

The search criteria were then determined. The authors used the title , abstract and keywords from the articles provided by the Scopus database (TITLE-ABS-KEY). This resulted in 3077 identified papers. The search query and result are shown in Table  4 . The search was conducted on March 30, 2023.

After collecting the data, all documents with no abstracts were removed. The authors also removed all documents with abstracts defined as: “[No abstract available]”. After this removal, the dataset consisted of 3065 documents. The applied dataset was made up of the following eight variables: authors, title, year, source, cited by, abstract, authors keywords, index keywords. A total of 139 documents were tagged as Review . In addition, to answer the research question RQ1, we joined our dataset with a dataset that defined individual subject areas for each journal. Thanks to such an expanded dataset, we were able to better structure the results.

Topic Modelling

In order to be able to answer research question RQ2, we needed to perform an analysis of the sentific field. There are several ways to conduct a literature review. Instead of the standard literature review process, we decided to carry out the literature review based on machine learning. This way of analyzing the scientific field allowed us to assess a much larger number of documents and thus make the literature review more relevant. Our review based on machine learning analyzed 3065 document abstracts in total.

Before the actual process of identifying individual research topics in the selected area, it was necessary to perform text preprocessing and then divide the analyzed documents into individual topics. Data preprocessing included several steps which are common in text analytics. After removing some special characters, we removed punctuation, further removed numbers and stopwords defined in the tm package in R. In addition, we defined other custom stopwords that were removed from the corpus of abstracts. Then we then removed the extra spaces and stemmed the words in the document. The last step was to delete custom stopwords Footnote 1 specific to our area of interest. In this case, these were words that were irrelevant to our field of research and, in our opinion, did not add value to the resulting analysis. We defined these words based on the frequency analysis of stemmed words from the corpus of analyzed abstracts. The mentioned procedures were performed in the R programming language using the tm and SnowballC packages. After removing the specific stopwords, we finally removed the extra spaces. Subsequently, a document-term matrix (dtm) was created, which contained the frequencies of all individual words in every document. Since the dtm itself also contained low-frequency words, we removed words that appeared in less than 0.5% of the abstracts in the resulting matrix. The resulting dtm contained 1108 words.

After preprocessing the text of the abstracts, we proceeded to structure the abstracts into research topics. We implemented the mentioned process, also called topic modeling, using the Latent Dirichlet Allocation method, also known as LDA (Blei et al., 2003 ). LDA is a probabilistic generative process, the result of which is a set of topics that represent the composition of the entire space into individual parts. Based on the words in individual documents, the so-called latent topical structure is created, while latent topics are a mixture of several documents. Based on the posterior estimates of the hidden variables, we can estimate the structure of the latent topics. Hidden variables in our case represent latent topical structure (Blei & Lafferty, 2009 ).

Topic modeling using LDA was implemented in the R programming language using the topicmodels library. Topic modeling itself assumes the number of topics into which the entire space needs to be divided. There are several approaches for finding the number of topics. Since the approach based on the evaluation of statistical criteria resulted in a large number of topics, we decided to prefer an expert approach. This approach consisted in manually assessing the interpretability of the most frequent words in individual alternatives. As part of the testing itself for a suitable number of topics, we gradually manually evaluated solutions with the number of topics k  = {6, 7, 8, 9, 10, 11, 12}.

To quantify the parameters of the LDA model, we used Gibbs sampling (Gelfand, 2000 ; Griffiths & Steyvers, 2004 ; Grün & Hornik, 2011 ). For parameter quantification, we used 2000 iterations, taking into account only every 200th observation for a higher degree of independence between. For each k, we repeated the process five times, always recording only the best solution. Based on the results of the expert analysis, we chose a solution with the number of topics k  = 8. Finally, we realized the visualization of topics, which was performed using the ldavis package (Sievert & Shirley, 2014 ).

Development of Related Research Papers

The direct or indirect role of organizational culture in various processes of digital transformation has been the subject of a lot of research. The studies that formed the basis for our analysis were identified from the Scopus bibliometric database through a search query, which is presented in the “ Research Methodology ” section. The data was collected on March 30, 2023, while on this date, 3065 valid documents were registered in the mentioned database. A significant increase in the number of studies has only been noticeable since 2018. Still, it must be said that studies investigating the links between organizational culture and digitalization appeared sporadically even before that. Figure  1 shows an overview of the annual development of published papers and the number of citations related to the given papers. We can notice that in the last 5 years, research has an exponential character (measured through the number of published papers per year), but at the same time, this research area is interesting for academics (measured through the absolute number of citations).

Development of published papers related to organizational culture and digital transformation

The analyzed amount of papers were published in 1619 sources (journals, proceedings, books, etc.) with various research impacts. Table 5 shows the ranking of the sources that had the greatest impact on research on organizational culture and digital transformation in terms of the total number of citations. The research impact is primarily dominated by journals that directly or indirectly deal with the business environment, which is natural considering the nature of the papers. Of the ten listed top influential papers, as many as seven are from the last 5 years, which indicates that since 2018, research interest and the research impact of the given topic have grown dramatically.

Each analyzed document in our dataset was assigned to one of the 28 subject areas used by the Scopus database for their classification. Such an assignment took place based on pairing information about the journal in which the given article is located with the categorization of the journal according to the subject areas of the Scopus database. Figure  2 shows an overview of research interest and research impact for the individual subject areas.

Overview of research impact and research interest of subject areas

Until 2019, ENGI (engineering) was the most frequent category, while a dramatic increase in papers in the BUSI (business, management, and accounting) group can be seen in the last four years. This increase has caused BUSI to be the subject area with the most outstanding research impact and research interest. No such significant changes were recorded in the other subject areas. Possible reasons for the increased interest of researchers in the field of BUSI in the topic of organizational culture and digital transformation are indirectly indicated by some current studies. For example, the study by Priyanto et al. ( 2023 ) emphasizes the importance of proactively modernizing a business to maintain a competitive edge. The need to increase the competitive edge was also pointed out in the study by Troise et al. ( 2022 ), in which the authors examined the relationships between SMEs’ agility (measured by digital technologies capability, relational capability, and innovation capability) and the effects of agility on three outcomes (financial performance, product and process innovation). These studies and many others (Alomari, 2021 ; Carvalho et al., 2020 ; Chaurasia et al., 2020 ; Tessarini Junior & Saltorato, 2021 ) emphasize the managerial aspect of digitalization, which could explain the dramatic increase in research interest and research impact that we have seen over the last 4 years.

These results are also confirmed by a more detailed analysis of the development of the annual number in the five most numerous subject areas (Fig.  3 ). In the left part, we can see the absolute number of articles in the given subject areas, while the dominance of BUSI is visible mainly in the last three years. However, comparing the share of papers in particular subject areas is very interesting (right part of Fig.  3 ). We see that the increase in the BUSI subject area is continuous, while the share of SOCI (social sciences) and COMP (computer science) is decreasing in the long term. Areas such as ENGI and DECI (decision science) maintain a relatively constant share. According to the long-term trend, it can be assumed that the share of the BUSI subject area will grow in research on topics related to organizational culture and digital transformation in the coming years.

Development of papers in top 5 subject areas — absolute numbers (left) and share (right)

Topics Identification and Their Development

By analyzing the abstracts of the individual papers, it was possible to categorize documents into thematically related clusters using LDA. Such clusters contain papers with the occurrence of the same terms and are called topics. The individual steps of extracting topics from the analyzed dataset are listed in the “ Topic Modelling ” section. To choose the number of topics, several experiments were carried out with the aim of identifying such a constellation in which the individual topics would be well interpretable and, at the same time, sufficiently distinguishable from each other. The number of topics k  = 8 was selected by expert assessment according to these criteria. The results and a brief description of the topics via the top-5 most frequent terms can be found in Fig.  4 as an intertopic distance map between two principal components (PC).

Intertopic distance map

Eight identified topics were analyzed with regard to the most frequented words, and at the same time, the most cited articles in the given topic were also used for their better characterization. This allowed these topics to be named and briefly characterized:

Social Media Connectivity (Topic-1)

This topic includes various aspects of digital and social media, as well as online platforms and the cultural impacts of digital technologies. The Social Media Connectivity topic focuses on main areas like the rise of social media (Munar, 2012 ; van Dijck, 2013 ), its platforms (Mikos, 2016 ; Morris, 2015 ), as well as structural change (Kim, 2020 ; Peukert, 2019 ). The articles of topic-1 explore a wide range of subjects in particular such as social media strategies, digital engagement with heritage, digital storytelling, cultural globalization, and the transformative effects of digital technological change. There are many different inter-organizational subcultures present within organizations that are dealing with convergence and cooperation across media platforms. According to Erdal ( 2009 ), cooperation between those cultures is frequently linked to competition. It is the topic with the most significant research interest (measured through the number of papers), and at the same time, it is the topic with the highest research impact (measured through the number of citations). There are 458 related papers in this topic with a sum of all citations of 91% (based on a 6000 citation strip).

Digital Innovation Ecosystems (Topic-2)

This topic captures the overarching theme of digital transformation across various domains. It emphasizes the integration of digital technologies, innovation processes and the development of ecosystems to drive transformative change in industries and organizations with regard to culture. Regarding the function of organizational culture throughout this transformation process, two alternative viewpoints may be seen. When individuals are empowered to use their problem-solving skills, their capacity for learning and their sense of responsibility, a culture may result in a workforce that is people-centered and engaged driving the integration of digital technologies. On the other hand, there is a culture that focuses primarily on promoting this technology for the purpose of managing or substituting processes neglecting the input and use of people (Rossini et al., 2021 ). The main subjects of this topic include healthcare (Jacob et al., 2020 ), manufacturing (Reinhardt et al., 2020 ), and a digital transformation focus of information systems and organizational practices (Ulas, 2019 ). Additionally, the challenges for the organization and management in rapidly changing environments are analyzed (Granlund & Taipaleenmäki, 2005 ). This topic has a relatively considerable research interest with 419 papers published, but its research impact is average with 51%.

Socio-economic Sustainability (Topic-3)

The Socio-economic Sustainability topic captures the intersection of digital transformation, sustainability and socio-economic considerations across a wide variety of domains such as urban development (Anttiroiko, 2016 ), corporate responsibility and sustainability (Etter et al., 2019 ; Lăzăroiu et al., 2020 ), technology management (Tasleem et al., 2019 ), and organizational practices with regard to culture, among others. In the case of sustainable performance, all forms of organizational culture — based on the types defined by Quinn and Spreitzer ( 1991 ) — have a positive effect on sustainable performance (Gebril Taha & Espino-Rodríguez, 2020 ). There is also a strong correlation between organizational culture and eco-innovation (Reyes-Santiago et al., 2017 ). Furthermore, the sharing economy and its cultural effects towards consumption and ownership are analyzed (Dabbous & Tarhini, 2021 ). The third topic has an average research interest, counting 367 papers and a slightly below-average research impact of 42% compared to the other topics.

Digital Workforce Transformation (Topic-4)

Digital Workforce Transformation highlights the themes of digital transformation with the focus of organizational resilience, leadership, and the impact of technology on work culture and employee well-being. The main focus is on the employee-work relationship, including subjects like leadership (Cortellazzo et al., 2019 ; Guzmán et al., 2020 ), employee well-being (Coldwell, 2019 ; Theurer et al., 2018 ), and resilience (McFadden et al., 2015 ). In particular, the implications on cultural organizational characteristics, operations, digital transformation, and financial planning of COVID-19 for work, workers, and organizations are analyzed (Kniffin et al., 2021 ; Obrenovic et al., 2020 ). As a result of the COVID-19 pandemic, many organizations have changed their mode of operation. They adopted a pure work from home model or make use of a hybrid mode of operation. Establishing a communicative work from home culture will result in increased employee satisfaction (Fay & Kline, 2011 ; Mandal et al., 2023 ). Organizations have to educate their employees concerning these new processes and technologies. Individuals dislike change, so organizations must coordinate training and awareness programs to demonstrate the advantages of new digital platforms and related technologies (Mandal et al., 2023 ). Regarding research interest, this topic is average with 381 papers, and its research impact is slightly below average with 42%.

Digital Competence and Cultural Transformation (Topic-5)

This topic refers to the concepts of competence in the digital era, cultural transformation, innovation, and sustainability. These articles explore different aspects of digital transformation (Suárez-Guerrero et al., 2016 ), the impact of digital competence on various sectors (Konttila et al., 2019 ), cultural factors in innovation and enterprise, and the intersection of technology and culture (Mohelska & Sokolova, 2018 ). The role of leadership in the transformation of organizational culture is also a focus of analysis (Sá & Serpa, 2020 ). From the point of view of research interest, this is a minor topic (355 papers) that simultaneously has a relatively small research impact (33%).

Knowledge, Culture and Innovation (Topic-6)

Knowledge, Culture, and Innovation captures the common themes of knowledge management (Gandini, 2016 ; Yeh et al., 2006 ), organizational culture (Dubey et al., 2019 ), innovation, and the transformative effects (Ungerman et al., 2018 ) of digitalization across various sectors. Digital innovation is linked to organizational culture by the digital capabilities of an organization (Zhen et al., 2021 ). The capabilities required by management in dynamic environments are examined in particular (Karimi & Walter, 2015 ). Research interest, counting 388 papers, as well as research impact, with 56%, of this topic are both average.

Data and Resource Management (Topic-7)

The Data and Resource Management topic encompasses the concepts of digitalization, Industry 4.0, data management, quality management, organizational culture and the impact of technology on various industries (Durana et al., 2019 ; Gunasekaran et al., 2019 ; Sony et al., 2020 ). These titles explore different aspects of implementing Industry 4.0, including the utilization of big data (Chiang et al., 2017 ), improving organizational performance through digital transformation (Ananyin et al., 2018 ) and the role of data-driven decision-making in different sectors. A number of relevant factors for Industry 4.0 implementation like the development of Industry 4.0-specific know-how, securing financial resources, integration of employees into the implementation process, and the establishment of an open-minded and flexible corporate culture are analyzed. (Veile et al., 2020 ). The research interest of this topic is the smallest of all with only 315 papers, and its research impact is also relatively small with 34%.

Digital Transformation Maturity (Topic-8)

This topic covers the concepts of digital transformation, Industry 4.0, maturity models, organizational culture, and the impact of technology on business strategies and performance (Gajsek et al., 2019 ; Teichert, 2019 ). These titles explore various aspects of digitalization, technology implementation, strategic management, organizational resilience, and the adoption factors of Industry 4.0 in the manufacturing industry (Kohnová et al., 2019 ). The analysis shows that factors like organizational identity, dematerialization, and collaboration play a key role in the digital transformation (Tronvoll et al., 2020 ). The size of research interest of this topic is average (382 papers), but its research impact is among the largest (of 80%).

These topics are sufficiently distinguishable from each other not only from an interpretive point of view but also within the position in the intertopic distance map (Fig.  4 ). In the coordinates of two principal components, almost all topics are relatively isolated, meaning they are sufficiently distinguishable from each other. In one case, however, a statistical similarity was identified, namely for topic-2 Digital Innovation Ecosystems and topic-8 Digital Transformation Maturity (Fig.  4 top left). This finding suggests that there is some interrelationship between the two topics. After a closer examination of the articles from both topics, it was found that topic-2 and topic-8 share a rather similar basis of content. The central point of investigation in these articles is the identification of various (success) factors and challenges that arise for organizations and their cultures during the phase of digital transformation (AlBar & Hoque, 2019 ; Cichosz et al., 2020 ; Shardeo et al., 2020 ). Topic-2 builds on this common foundation by focusing on systems and functional aspects. There, the organization’s implementation, integration, and management of tools and data (ERP, big data) is examined. Additionally, this topic focuses on the organization’s life cycle, evolution, business models, and processes like DevOps and Agile development (Gupta et al., 2019 ; Jacob et al., 2020 ; Nascimento et al., 2019 ). On the other hand, the majority of the articles in topic-8 focus on a perspective with regard to the organizational readiness of the organization towards changes related to Industry 4.0, including the impacts those changes will have on culture, the implications for strategy, and the general organization’s maturity through the examination of maturity models (Ganzarain & Errasti, 2016 ; Mittal et al., 2018 ; Santos & Martinho, 2020 ; Schumacher et al., 2016a , b ).

The eight topics identified are not static and their development may change over time. To capture such changes, we analyzed the share of papers (research interest) and the share of citations (research impact) of papers in the last 10 years. We did not analyze the absolute numbers but their relative share primarily to avoid the risk of distortion caused by the exponential increase in the number of articles and citations. The results can be found in Fig.  5 .

Development of research interest (top) and research impact (bottom) in last 10 years

Several findings can be seen in Fig.  5 . The first of them is a marked decrease in topic-1 both from the point of view of research interest and the point of view of research impact. As mentioned earlier, this topic is currently one of the most important. However, trend analysis shows that its importance is declining relatively quickly. It is gradually being replaced by topics with higher research interest (e.g., topic-4) or research impact (e.g., topic-6).

The downward trend of topic-1 Social Media Connectivity can be explained with the growing maturity of this research field. In the early start of the new millennium, the rise of social networks and communication platforms like Facebook, Twitter, Instagram, Whatsapp, and other social media services and applications changed the way of communication and collaboration. As of 2023, this field of research is established and many papers have been published and cited already. Based on our search query, there were 458 papers identified with over 5400 citations in total from 1997 to 2023.

The second finding is the gradual emergence of new topics. These are topics that almost or did not exist 10 years ago. The most significant representative of such topics is topic-4, which almost did not exist in 2013, but is currently one of the most important topics. The upward trend of topic-4 Digital Workforce Transformation is strongly connected with the emergence of new working modes and cultural shifts within the organizational landscape due to COVID-19 pandemic related effects. The rise of topic-4 with a strong focus on the employee-work relationship and employee well-being is relatively new. This was triggered with the start of the worldwide pandemic (COVID-19). The worldwide pandemic had a significant impact on how people worked and communicated. This remote work model has many implications on a number of different fields like organizational culture, collaboration, employee motivation, and productivity, among many others. Thus, the requirement for employees and the organizations to adapt to this new work reality open up many new research fields. The growing topic-6 Knowledge, Culture, and Innovation combines knowledge management, organizational culture, and innovation in regard to the transformative effects of digitalization across various sectors. This topic recently gained special attention because the world economy is facing challenges during the pandemic caused by less international business and trade and increased costs (Amirul et al., 2023 ). Competitive advantages through knowledge management, knowledge sharing, and innovation are the key to deal with the (project) uncertainty many companies face (Borodako et al., 2023 ).

The third finding is that increasing research interest does not necessarily increase research impact. For example, we can mention topic-5 Digital Competence and Cultural Transformation , which is gradually gaining research interest, but its research impact is the smallest of all. However, it should be noted here that research impact is based on processing the number of citations, which can generally have a time delay.

A more detailed characterization of topics is also possible by comparing them to the analyzed subject areas. Figure  6 shows the decomposition of individual topics into subject areas. The basis for this decomposition was the papers themselves.

Decomposition of topics to subject areas

Several findings can be seen in Fig.  6 . Topic-1, which currently dominates research impact and research interest, but has a negative trend, is most associated with papers from the SOCI subject area. If we compare these results with the analysis of subject areas (Fig.  2 ), we can conclude that there are two parallel phenomena — a decrease in interest in both SOCI and topic-1. This topic played a key role in the past, but its outlook, as well as the outlook of organizational culture research in relation to digital transformation in the SOCI subject area, is negative. On the other hand, we can see that the BUSI subject area is most prominently represented in topic-6. By comparing the development of BUSI and the development of topic-6, we can also notice parallel phenomena — in this case, however, with a positive trend. Both topic-6 and the BUSI subject area have been growing in recent years, and it is assumed that this could be the case in the following years as well. In the past the focus of research has been on identification and introduction as well as adaptation of new technologies that drive the trend of digital transformation. With this established foundation, nowadays, the research shifts more towards the application and impacts of these technologies in organizations and its consequences on innovation-orientation, knowledge generation and sharing as well as cultural effects (Kronblad et al., 2023 ). This can be seen with the strengthening of topic-6. Other topics appear more heterogeneous from the point of view of subject areas, and the papers that fall into them are from different subject areas.

This article begins with a brief review of organizational culture research in relation to digital transformation. Later, an overview of the research area was presented based on the 3065 publications listed and identified in the Scopus database. To answer research question 1, we have identified the key journals, papers and authors and have shown the development of publications over time. Research interest and research impact of the given topic have grown dramatically since 2018. According to research areas, from 2004 until 2023, the share of papers (research impact) as well as the share of citations (research interest) is mainly contributed to the subject area of BUSI (with a share of more than 25%). The dominance of BUSI has been visible mainly in the last 3 years.

The identification of the dominant research topics (research question 2) resulted in eight topics: Social Media Connectivity , Digital Innovation Ecosystems , Socio-economic Sustainability , Digital Workforce Transformation , Digital Competence and Cultural Transformation , Knowledge, Culture and Innovation , Data and Resource Management , and Digital Transformation Maturity . The topic with the most significant research interest (measured by the number of papers) and the highest research impact (measured by the number of citations) is Social Media Connectivity (topic-1). This is because of the strong role of this topic in the past. The outlook is declining for this topic as well as the related subject area SOCI. Two rising topics were identified. In recent years Digital Workforce Transformation (topic-4) and Knowledge, Culture, and Innovation (topic-6) gained strong interest. Both are from the area of BUSI.

To fulfil the aims of the article, following the completion of the literature review, we were able to identify a number of research topics that are distinct due to the methodology that we have utilized. As a result of their development over time, some of these topics are also relatively new; for instance, as of 2013, topic-4 ( Digital Workforce Transformation ) did not exist at all. In light of the fact that the topics have developed over time, it is clear that the most important areas influencing culture have been transformed under the conditions brought about by digital transformation.

Implications

Firstly, this study demonstrated a machine learning–supported method for identifying and segmenting the current state of this research field. This method, as used in this paper, can be applied to other fields to obtain a systematic overview of research topics.

Secondly, organizational culture has been a field of research for many years and research on digital transformation is constantly growing. The interrelation of these two research areas is relatively new, and their findings will have a lasting effect on the formation and effectiveness of organizational culture in the future.

With the increased interest in Digital Workforce Transformation and Knowledge, Culture, and Innovation , we could identify a shift in the research field on organizational culture in relation to digital transformation towards the subject area of BUSI. Those two rising topics show a need to focus on the impact of technology on work culture and employee well-being, as well as on knowledge management and innovation in relation to organizational culture.

The long-term trend of the share development of the BUSI subject area indicates that this area will also grow continuously in the future. From 2019 onwards, the constant increase of papers published per year implies that additional distinct new topics will be established in this field of research. These and other future trends will help researchers to focus on relevant topics and areas for their work.

A possible explanation for this shift in research could derive from the impact technological changes have on businesses today. The work-related requirements during the COVID-19 pandemic acted as a catalyst for many technological advancements due to the necessity to work instantly remote, changing many processes and all communication to digital. This growing importance of technology for every business could lead to an increased relevance and importance for management practice as well as for researchers. An additional cause for organizations to reevaluate matters related to knowledge and innovation is the pervasive integration and accessibility of AI technology in routine business operations. The alignment of current processes, particularly the innovation process within organizations, with this novel capability will be a subject of interest for managers and researchers as well.

Following the functionalist perspective on organizational culture, the management of organizations can attempt to control and change culture (Alvesson, 1993 ). The introduction of these two topics has significant implications for management practice. A strong organizational culture that is people-centered is essential for successful knowledge-driven organizational innovation. As a result, managers must pay special attention to the factors that influence work culture, address the challenges that arise during the transformation, and understand and improve their organization’s digital capabilities.

Managers can focus their efforts on a variety of areas to foster an adaptable, innovative, and supportive work culture while effectively leveraging technology for digital transformation. Enhanced emphasis is placed on the behavior and collaboration of the team and managers, while these recommendations also encompass measures pertaining to the structure and processes.

The delegation of decision-making authority and work ownership responsibility to employees by managers is a critical structural element. Utilizing data to facilitate well-informed decision-making can provide support for this. Establishing a work environment that offers adequate resources and support, including tools, training, and assistance in adjusting to digital transformations and fostering innovation, is an additional critical element (Veile et al., 2020 ). Furthermore, it is beneficial to measure and communicate progress by assessing the impact of digital transformation on work culture, employee well-being, knowledge management, and innovation on a regular basis. The manager should be willing to make the necessary cultural changes to align, adapt, and evolve organizational culture in the digital age (Cortellazzo et al., 2019 ).

During digital transformation, an open and productive organizational culture will be fostered through the promotion of a flexible and inclusive work environment that actively solicits employee feedback and input, with a focus on employee well-being (Coldwell, 2019 ). Managers who set a good example and encourage their employees’ continuous learning and skill development, as well as cross-functional collaboration, will be better able to promote an adaptive organizational culture in an increasingly digital and competitive landscape (Sá & Serpa, 2020 ). Creating a culture that values innovation and encourages employees to come up with new ideas and solutions, as well as celebrating successful innovations, can help managers create a people-oriented work culture that is essential for organizational innovation (Karimi & Walter, 2015 ). This can be seen in the increased interest in the area on Knowledge, Culture, and Innovation by organizations as well as by researchers.

Limitations and Future Research

This study has a number of limitations, which can be mainly attributed to the way the analysis was conducted. The focus of this study is on an automated bibliometric analysis of the literature. While the quantitative focus has many advantages, it also has some limitations. The main advantage includes the possibility to process and analyze a large number of papers via automation and machine learning techniques. A total of 3065 papers were analyzed. This approach — in comparison to a standard systematic literature review — does not analyze the papers manually. Therefore, some relevant documents could be missing, as well as some irrelevant ones might be included. The authors have selected a search query that yields highly relevant search results. Thus, it is assumed that the share of notable articles that are missing is very small and therefore neglectable and does not have a significant impact on the results.

The applied dataset covers most of the important publications, but all the data comes from just one database (Scopus). This is not comprehensive, and some relevant articles (or journals) could be excluded. In addition, some information may be missing because the source of analysis is not the full text of the articles. Another limitation comes from the fact that the primary focus in the topic modeling are the abstracts of the relevant papers and not the whole text. The analysis of the full text could potentially provide a more extensive understanding, but at the same time, it would take much longer.

We decided on the expert approach by determining the number of topics, as the statistical approach resulted in a large number of topics. This may be of a subjective nature, but it resulted in eight well interpretable and sufficiently distinguishable topics. The title, abstract, and keywords of each topic’s top-30 papers (based on citation count) were used to name each topic. This results in subjective topic names but helps to sum up each topic with a generalized distinct phrase.

This study suggests a number of possible future directions for additional research. It is recommended to extend the data sources to other databases than Scopus as well as the search query. This could result in capturing an increased number of relevant papers. In this research two developing, fast growing topics (topic-4 and topic-6) were identified. Further research should concentrate on examining this trend and focusing on those topics.

Future research could concentrate on finding various organizational culture types that reflect and favor those two emerging topics. Considering Quinn and Rohrbaugh’s CVF (Cameron & Quinn, 1999 ; Quinn & Rohrbaugh, 1983 ), the characteristics of the adhocracy culture type may align with the aspects connected to Digital Workforce Transformation and Knowledge, Culture and Innovation as this culture type values innovation and flexibility. This can be supported through the systematic research and cultural audits in organizations.

Data Availability

The data and code that support the findings of this study are available from the corresponding author upon request.

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Reisberger, T., Reisberger, P., Copuš, L. et al. The Linkage Between Digital Transformation and Organizational Culture: Novel Machine Learning Literature Review Based on Latent Dirichlet Allocation. J Knowl Econ (2024). https://doi.org/10.1007/s13132-024-02027-3

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Rudy Giuliani served Arizona indictment papers for election fraud scheme at 80th birthday party

F ormer New York City Mayor Rudy Giuliani was served a patriotic-themed birthday cake during his 80th birthday party in Palm Beach, Fla., on Friday night — then served with a notice of indictment related to an alleged scheme to overturn the 2020 election results in Arizona.

Giuliani was indicted last month alongside 18 other allies of former President Donald Trump in connection with their unsuccessful bid to award the state’s 11 presidential electoral votes to Trump instead of Joe Biden, who went on to win the election.

All of the defendants had been legally served aside from Giuliani , but that changed Friday night, not long after he shared a post on X, taunting Arizona officials.

“If Arizona authorities can’t find me by tomorrow, they: 1. Must dismiss the indictment; 2. They must concede they can’t count votes,” he wrote.

The post, which has since been deleted, featured a photo of a grinning Giuliani surrounded by a group of people at what appeared to be his birthday celebrations. Gold and black balloons can be seen floating in the background.

Just one hour and 14 minutes later, Arizona Attorney General Kris Mayes confirmed authorities had finally located Giuliani after weeks of searching.

“The final defendant was served moments ago ,” she wrote on X at 11:20 p.m. “@RudyGiuliani nobody is above the law.”

According to several reports , the one-time attorney was enjoying his birthday bash  at the Palm Beach home of Caroline Wren — a GOP operative and adviser to Arizona Senate candidate Kari Lake — when he was served.

An unidentified party guest told CNN the celebration was interrupted late in the night by two agents from the Arizona attorney general’s office, who “stormed [Giuliani] on his way out.”

Many guests “were visibly upset” by the incident, the witness added.

While that moment was not part of the livestreamed celebrations, clips from the same night show the ex-mayor enjoying the festivities alongside the likes of Roger Stone and Steve Bannon, both of whom served as strategists for Trump.

At one point, Giuliani even belted out the Frank Sinatra hit “New York, New York,” as video shows.

In a post to X on Saturday afternoon, Giuliani denied his celebration was “ruined” by the party crashers, instead calling it an “incredible night.”

“It felt like a strategy session on how to save America!” he said.

Ted Goodman, a spokesman for Giuliani, echoed the sentiment, telling NBC News the former mayor remained in good spirits despite being served .

“The mayor was unfazed by the decision to try and embarrass him during his 80th birthday party,” Goodman said. “He enjoyed an incredible evening with hundreds of people who love him — from all walks of life — and we look forward to full vindication soon.”

Giuliani turns 80 on May 28.

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