what is verbal communication essay

Verbal Communication: Understanding the Power of Words

Categories Social Psychology

As human beings, we rely on communication to express our thoughts, feelings, and intentions. Verbal communication, in particular, involves using words to convey a message to another person. It is a fundamental aspect of human interaction and is crucial in our daily lives and relationships.

In this article, we will explore the importance of verbal communication, the different types of verbal communication, and some tips on improving your verbal communication skills.

Table of Contents

Importance of Verbal Communication

Verbal communication is essential because it is the primary means of interacting with others. It lets us express our thoughts and feelings, convey information, and build relationships. It is a powerful tool for connecting with others and forming social bonds.

By communicating meaning verbally, others are able to understand your needs, interests, and beliefs.

Effective verbal communication is essential in many contexts, including personal relationships, social interactions, and professional settings. In personal relationships, it can help build trust, foster intimacy, and resolve conflicts. Lack of communication can lead to serious problems, including conflicts and the breakdown of relationships.

Social interactions can help establish common ground, build rapport, and create a sense of community. For example, discussions can help people with different needs understand one another and find ways to ensure each person achieves their goals.

In the workplace, it can help to convey ideas, influence others, and achieve goals.

Types of Verbal Communication

There are two main forms of verbal communication: spoken and written communication.

• Spoken Communication : Spoken communication is the most common form of verbal communication. It involves using words, tone of voice, and body language to convey a message. Spoken communication can take many different forms, including conversations, speeches, and presentations.
• Written Communication : Written communication is using written words to convey a message. It includes emails, letters, memos, and reports. Written communication is often used in professional settings to document information and convey messages to others.

There are four main types of verbal communication, each with its own unique characteristics and purposes:

• Intrapersonal communication : Intrapersonal communication is the process of talking to oneself, either out loud or internally. This type of communication is often used for self-reflection, problem-solving, and decision-making. Intrapersonal communication can help us better understand our own thoughts and feelings, and can be a valuable tool for personal growth and development.
• Interpersonal communication : Interpersonal communication is the process of communication between two or more people. This type of communication is often used for social interaction, relationship-building, and collaboration. Interpersonal communication can involve a range of verbal communication modes, such as face-to-face communication, telephone communication, and video conferencing.
• Small group communication : Small group communication involves communication between three to ten people, typically in a group setting such as a meeting or a discussion. This type of communication is often used for decision-making, problem-solving, and brainstorming. Small group communication requires effective listening and speaking skills, as well as the ability to work collaboratively with others.
• Public communication : Public communication is communicating to a large audience, typically through a speech or a presentation. This type of communication is often used for persuasive purposes, such as advocating for a cause or presenting information to an audience. Public communication requires effective public speaking skills, including the ability to engage and connect with the audience, use effective visual aids, and communicate ideas clearly and persuasively.

Other Types of Communication

In addition to verbal communication, other important forms of communication can convey meaning, including:

Nonverbal communication : Nonverbal communication is the use of body language, facial expressions, and tone of voice to convey a message. It can be used to emphasize a point, show emotion, or convey meaning. Nonverbal communication can be just as powerful as spoken communication and can often convey a message more effectively than words alone.

Visual communication : Visual communication is the use of images, charts, and graphs to convey a message. It is often used in professional settings to present data and information in a way that is easy to understand.

Components of Verbal Communication

Verbal communication is a complex process that involves not only the words we use, but also how we say them. Tone of voice, inflection, and other vocal cues can greatly impact the meaning of our message. Here are some important aspects of verbal communication and how they convey meaning:

• Tone of voice : Tone of voice refers to the way we use our voice to convey meaning. It can be described as the emotional quality of our voice. For example, a sarcastic tone of voice can convey that the speaker is not being sincere, while a warm and friendly tone can convey that the speaker is approachable and trustworthy.
• Inflection : Inflection refers to the rise and fall of our voice as we speak. It can convey emphasis and emotion. For example, a rising inflection at the end of a sentence can indicate a question, while a falling inflection can indicate a statement.
• Volume : Volume refers to how loudly or softly we speak. It can convey confidence, authority, and assertiveness. For example, speaking loudly can convey confidence and authority, while speaking softly can convey intimacy and vulnerability.
• Pace : Pace refers to the speed at which we speak. It can convey excitement, urgency, and impatience. For example, speaking quickly can convey excitement and urgency, while speaking slowly can convey thoughtfulness and deliberation.
• Intensity : Intensity refers to the level of emotional energy that we put into our words. It can convey passion, enthusiasm, and conviction. For example, speaking with intensity can convey a strong belief in something, while speaking with low intensity can convey ambivalence or lack of interest.
• Pitch : Pitch refers to the highness or lowness of our voice. It can convey age, gender, and emotion. For example, a high-pitched voice can convey youthfulness or excitement, while a low-pitched voice can convey authority or seriousness.

It’s important to note that these aspects of verbal communication can vary greatly depending on context, culture, and personal preference. What may be considered a confident tone of voice in one culture may be perceived as aggressive in another. 

Understanding these nuances is essential for effective verbal communication. By paying attention to these aspects of verbal communication, we can convey our message more effectively and avoid misunderstandings.

Modes of Verbal Communication

Verbal communication can occur through different modes, each with their own unique features and advantages. Here are some of the different ways verbal communication may occur:

Face-to-Face Verbal Communication

Face-to-face communication occurs when two or more people are in the same physical space and communicate verbally. This mode of communication allows for the use of nonverbal cues, such as facial expressions and body language, which can help convey meaning and emotion. It also allows for immediate feedback and clarification of misunderstandings.

Telephone Communication

Telephone communication occurs when two or more people communicate verbally over a telephone line. This mode of communication allows for immediate verbal communication over long distances but does not allow for the use of nonverbal cues, which can sometimes make it difficult to convey meaning and emotion.

Video Conferencing

Video conferencing occurs when two or more people communicate verbally over a video conferencing platform, such as Zoom or Skype. This mode of communication combines the benefits of face-to-face and telephone communication, allowing for the use of nonverbal cues and immediate verbal communication over long distances.

Public Speaking

Public speaking occurs when one person communicates verbally to a large audience. This mode of communication requires careful planning and preparation, as well as the ability to engage and connect with the audience through the use of tone of voice, inflection, and other vocal cues.

Group Discussion

Group discussion occurs when a group of people communicate verbally to exchange ideas, solve problems, or make decisions. This mode of communication requires active listening skills and the ability to work collaboratively with others to achieve a common goal.

Written Communication

Written communication occurs when ideas, thoughts, and information are conveyed through written words, such as emails, letters, or memos. This mode of communication allows for careful consideration and editing of the message, but can sometimes lack the immediacy and personal connection of verbal communication.

It’s important to note that each mode of verbal communication has its own strengths and weaknesses. Some modes may be more appropriate for certain contexts than others. 

For example, face-to-face communication may be more effective for resolving conflicts, while written communication may be more appropriate for conveying complex information or instructions.

Tips for Improving Verbal Communication Skills

Effective verbal communication requires more than just speaking clearly and articulately. It involves listening actively, empathizing with others, and adapting your communication style to different situations. Here are some tips for improving your verbal communication skills:

• Listen actively : Effective communication requires active listening. This means paying attention to what the other person is saying, asking questions, and clarifying misunderstandings.
• Use appropriate body language : Your body language can convey as much meaning as your words. Use appropriate gestures and facial expressions to emphasize your message and convey your emotions.
• Speak clearly and confidently : Speak clearly and confidently to ensure that your message is understood.
• Empathize with others : Empathy is the ability to understand and share the feelings of others. It is an important communication skill because it helps build trust and understanding.
• Be adaptable : Adapt your communication style to different situations and audiences. Use appropriate language for the context and audience, and be mindful of cultural differences.

What Is Verbal Communication?

“Man is by nature a social animal,” the famous Greek philosopher Aristotle wrote more than 2,000 years ago. And communication…

“Man is by nature a social animal,” the famous Greek philosopher Aristotle wrote more than 2,000 years ago.

And communication lies at the heart of all social relationships.

From the time you enter this world, you start communicating. Your first cry is your first attempt at verbal communication. And as you start growing, you find newer ways of communication. You learn to form words and sentences to communicate.

This is the beginning of verbal communication.

What Is Verbal Communication? 

Characteristics of verbal communication, types of verbal communication, advantages of verbal communication.

Verbal communication means effectively presenting your thoughts in verbal format i.e., by talking. Verbal communication skills are essential in the world of business. Be it a weekly meeting or presentation to stakeholders, the importance of verbal communication is unparalleled. People always remember a person who speaks clearly, effectively, confidently, and charismatically.

For instance, Apple co-founder Steve Jobs’s speech launching the iPhone is a classic example of brilliant verbal communication that people remember even today. Similarly, many speeches made by former US President Barack Obama are also unforgettable.

A powerful speaker is also able to connect with their audience easily. Like Oprah Winfrey says, “Great communication begins with a connection.”

You too can be a great speaker with practice. Most of us possess the means of verbal communication, what’s important is to recognize how to maximize them. Read on to learn more about its distinct characteristics.

Before we explore the various defining features of verbal communication, let’s look at its primary form. Verbal communication is oral in nature. Oral communication encompasses various activities such as talking, laughing or listening. We often navigate different emotional situations through oral forms of communication.

We also have written communication that includes script, alphabets, acronyms, logos and graphics. To interpret written messages, everyone involved must understand the code (e.g., the language). This is different from verbal or spoken communication.

There are several characteristics that are specific to verbal communication, namely:

The message being communicated is directly or indirectly related to an object

We use concepts to communicate messages

The content should be understood by both the sender and receiver

Cultural factors influence the content of messages

While communicating emotions and feelings, a sender’s state of mind influences the content of messages

Even though we talk to our friends, family and coworkers on a regular basis, we may not always be aware of how we’re communicating. Mastering the art of verbal communication will help you in more ways than one. Let’s explore different types of verbal communication and how your audience factors into it.

Verbal communication goes beyond words, sounds and languages. You need to know your audience to talk to them better. Remember that you can follow the Pyramid Principle and start with your main argument and then follow up with supporting statements. You can classify verbal communication into four types based on your audience.

Intrapersonal Communication

This is your private verbal communication channel. You talk to yourself and articulate your thoughts. Communicating with yourself will give you more confidence and clarity in your thoughts. It’ll help you make up your mind, form your sentences, find suitable words and effective ways to connect with other people. This will help you gain your colleagues’ trust in the workplace.

Interpersonal Communication

You can also call this one-to-one verbal communication. This type of communication happens between two individuals. It helps you understand if you’re getting your thoughts across clearly. Reactions, responses and verbal and nonverbal cues from the other person will help you understand whether you’re being understood or not. Make sure that you listen to the other person intently. Communication doesn’t just mean to talk to someone. It’s also about listening. So, listen, think and then respond. Take time to think and make sure you don’t offend people with your response.

Small Group Communication 

The number of people increases in small group communication. You move from communicating with a single participant to a few more. These small groups could be team meetings, board meetings or sales meetings. The number of participants is small enough for everyone to communicate with each other. When you attend small group meetings, be prepared with a topic to make sure you stay on track. Stay on topic and allow enough time for everyone to present their thoughts.

Public Communication 

You may also know this type as ‘ public speaking ’. Here, an individual addresses a large number of people at once. Speeches, election campaigns and presentations are a few examples of public communication. Since the number of people in the audience is larger in this type of communication, be sure to use words and phrases they’ll understand easily and structure your thoughts before addressing the audience. The more prepared you are, the more confident you’ll feel like a public speaker.

Verbal communication is a broad topic. There are various elements that help us organize our thoughts around it. They are:

When you express yourself your tone determines the message to be interpreted. For example, you can be saying something nice but if your tone is a sarcastic tone, the message will be conveyed differently. Your tone makes a huge difference to your speech.

The pace at which you speak is important as it determines the reaction of your audience. You may have attended lectures or webinars where people speaking slowly and softly can get boring. Similarly, it may be difficult to understand someone speaking at a rapid pace.

Volume ranges from a whisper to a scream. The volume at which you talk can convey various meanings. For example, if you whisper into someone’s ears in the presence of multiple people, it can be misconstrued as something negative. On the other hand, screaming while someone is talking is rude. Always monitor your volume depending on the social context you’re in.

Additionally, language, grammar and vocabulary are critical aspects of verbal communication. An erroneous message to a hiring manager, for example, can make or break your career opportunity. This is why verbal communication is a critical skill for success in professional settings as well. Effective communication helps with decision-making and increases collaboration in teams. Let’s look at the benefits of different types of verbal communication.

Verbal communication is one of the most important mediums of communication. The stronger your communication skills are, the easier it is for you to establish trust and build lasting relationships with others. Here are some benefits of strong verbal communication skills:

It provides complete understanding and there’s room to clarify any messages that may have been misunderstood

It’s one of the fastest modes of communication and is time-efficient

There is space for providing feedback, which allows two or more people to engage in a conversation at the same time

It allows speakers to exercise influence and persuade listeners to agree with ideas, thoughts and opinions

It’s flexible, that is, you can change your language and tone depending on the situation you’re in or the relationship you share with an individual

In short, verbal communication is one of the most reliable methods of communication. Its benefits apply to the world of work as well. Let’s look at the various ways in which strong verbal communication skills can be beneficial for professionals:

Building Relationships

Verbal communication allows you to build strong interpersonal relationships. It’s easier when you find like-minded people who share similar interests, ideas and outlooks. This further encourages you to cooperate, collaborate and engage in teamwork.

Persuading Someone

In professional settings, you need to exert a certain amount of influence to get things going. For example, if you want your coworkers to join your project, you need to be able to convince them first. Even in brainstorming sessions, you need to be able to convince others of your ideas and perspectives.

Bringing Clarity

As verbal communication enables feedback, you can provide clarity to your message by repeating yourself. For example, in conflicts or arguments, you can repeat your message so that there’s no room for ambiguity.

Improving Productivity

With proper communication in place, you can communicate effectively with team members and people across the organization. Well-established relationships enhance the process, allowing you to cooperate and collaborate quickly. Group discussions and teamwork maximize output, therefore increasing productivity.

Increasing Motivation

Verbal communication plays a crucial role in providing feedback and recognizing individual effort. Whether it’s a congratulatory speech or email, words of support and appreciation boosts confidence levels. If you’re a manager, don’t miss the opportunity to celebrate your team’s success and efforts. Not only will they get encouraged to do better, but it also cements your relationship with them.

Therefore, effective verbal communication opens up a two-way street that allows individuals to interact, engage and collaborate with each other, improving organizational efficiency and productivity. On an individual level, it helps you become more confident and a well-rounded professional.

Harappa offers two courses to build your communication skills— Writing Proficiently and Speaking Effectively . They’ll help you break the barriers and connect with your colleagues and the people around you. With key frameworks like the Pyramid Principle and PAM (Purpose-Audience-Message), you’ll learn how to communicate with impact.

Explore blogs on topics such as effective communication , the 7 barriers of communication ,  types of nonverbal communication , the different types of communication , and verbal and nonverbal communication on Harappa Diaries to make your world of work better.

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Communication is simply the act of transferring information from one place, person or group to another.

Every communication involves (at least) one sender, a message and a recipient. This may sound simple, but communication is actually a very complex subject.

The transmission of the message from sender to recipient can be affected by a huge range of things. These include our emotions, the cultural situation, the medium used to communicate, and even our location. The complexity is why good communication skills are considered so desirable by employers around the world: accurate, effective and unambiguous communication is actually extremely hard.

This page explains more about what we mean by ‘ communication ’.

Defining Communication

communication , n . The imparting or exchanging of information by speaking, writing, or using some other medium. …The successful conveying or sharing of ideas and feelings.

Oxford English Dictionary

As this definition makes clear, communication is more than simply the transmission of information. The term requires an element of success in transmitting or imparting a message, whether information, ideas, or emotions.

A communication therefore has three parts: the sender, the message, and the recipient.

The sender ‘encodes’ the message, usually in a mixture of words and non-verbal communication. It is transmitted in some way (for example, in speech or writing), and the recipient ‘decodes’ it.

Of course, there may be more than one recipient, and the complexity of communication means that each one may receive a slightly different message. Two people may read very different things into the choice of words and/or body language. It is also possible that neither of them will have quite the same understanding as the sender.

In face-to-face communication, the roles of the sender and recipient are not distinct. The two roles will pass back and forwards between two people talking. Both parties communicate with each other, even if in very subtle ways such as through eye-contact (or lack of) and general body language. In written communication, however, the sender and recipient are more distinct.

Categories of Communication

There are a wide range of ways in which we communicate and more than one may be occurring at any given time.

The different categories of communication include:

Spoken or Verbal Communication , which includes face-to-face, telephone, radio or television and other media.

Non-Verbal Communication , covering body language, gestures, how we dress or act, where we stand, and even our scent. There are many subtle ways that we communicate (perhaps even unintentionally) with others. For example, the tone of voice can give clues to mood or emotional state, whilst hand signals or gestures can add to a spoken message.

Written Communication : which includes letters, e-mails, social media, books, magazines, the Internet and other media. Until recent times, a relatively small number of writers and publishers were very powerful when it came to communicating the written word. Today, we can all write and publish our ideas online, which has led to an explosion of information and communication possibilities.

Visualizations : graphs and charts , maps, logos and other visualizations can all communicate messages.

The desired outcome or goal of any communication process is mutual understanding.

The Communication Process

A message or communication is sent by the sender through a communication channel to a receiver, or to multiple receivers.

The sender must encode the message (the information being conveyed) into a form that is appropriate to the communication channel, and the receiver(s) then decodes the message to understand its meaning and significance.

Misunderstanding can occur at any stage of the communication process.

Effective communication involves minimising potential misunderstanding and overcoming any barriers to communication at each stage in the communication process.

See our page: Barriers to Effective Communication for more information.

An effective communicator understands their audience , chooses an appropriate communication channel, hones their message to this channel and encodes the message to reduce misunderstanding by the receiver(s). 

They will also seek out feedback from the receiver(s) as to how the message is understood and attempt to correct any misunderstanding or confusion as soon as possible.

Receivers can use techniques such as Clarification and Reflection as effective ways to ensure that the message sent has been understood correctly.

Communication Channels

Communication channels is the term given to the way in which we communicate. It is therefore the method used to transmit our message to a recipient, or to receive a message from someone else.

There are multiple communication channels available to us today. These include face-to-face conversations, telephone calls, text messages, email, the Internet (including social media such as Facebook and Twitter), radio and TV, written letters, brochures and reports.

Choosing an appropriate communication channel is vital for effective communication. Each communication channel has different strengths and weaknesses.

For example, broadcasting news of an upcoming event via a written letter might convey the message clearly to one or two individuals. It will not, however, be a time- or cost-effective way to broadcast the message to a large number of people.  On the other hand, conveying complex, technical information is easier via a printed document than a spoken message. The recipients are able to assimilate the information at their own pace and revisit anything that they do not fully understand.

Written communication is also useful as a way of recording what has been said, for example by taking minutes in a meeting.

See our pages: Note Taking and How to Conduct a Meeting for more.

Encoding Messages

All messages must be encoded into a form that can be conveyed by the communication channel chosen for the message.

We all do this every day when transferring abstract thoughts into spoken words or a written form. However, other communication channels require different forms of encoding, e.g. text written for a report will not work well if broadcast via a radio programme, and the short, abbreviated text used in text messages would be inappropriate in a letter or in speech.

Complex data may be best communicated using a graph, chart or other visualisation.

Effective communicators encode their messages so that they fit both the channel and the intended audience. They  use appropriate language, conveying the information simply and clearly. They also anticipate and eliminate likely causes of confusion and misunderstanding. They are generally aware of the recipients’ experience in decoding similar communications.

Successful encoding of messages for the audience and channel is a vital skill in effective communication.

You may find our page The Importance of Plain English helpful.

Decoding Messages

Once received, the recipient needs to decode the message. Successful decoding is also a vital communication skill.

People will decode and understand messages in different ways.

This will depend on their experience and understanding of the context of the message, how well they know the sender, their psychological state and how they feel, and the time and place of receipt. They may also be affected by any Barriers to Communication which might be present.

There are therefore a wide range of factors that will affect decoding and understanding.

Successful communicators understand how the message will be decoded, and anticipate and remove as many as possible of the potential sources of misunderstanding.

The final part of a communication is feedback: the recipient lets the sender know that they have received and understood the message.

Recipients of messages are likely to provide feedback on how they have understood the messages through both verbal and non-verbal reactions. Effective communicators pay close attention to this feedback as it is the only way to assess whether the message has been understood as intended, and it allows any confusion to be corrected.

Bear in mind that the extent and form of feedback will vary with the communication channel. Feedback during a face-to-face or telephone conversation will be immediate and direct, whilst feedback to messages conveyed via TV or radio will be indirect and may be delayed, or even conveyed through other media such as the Internet.

Effective communicators pay close attention to this feedback as it is the only way to assess whether the message has been understood as intended, and it allows any confusion to be corrected.

You can always ask!

You may be unsure if a message has been successfully received and decoded, especially if you do not get much feedback from the recipient. If so, you can always ask!

A quick question is a good start, for example:

“ Is that OK? ” or “ Are you clear about that? ”

If you want more detailed feedback or to check that the recipient has really understood, you might say something like:

“ So, let’s just run over that one more time. I think I am going to do x, and you are going to do y. Is that your understanding too? ”

More on feedback: see our pages on Reflection , Clarification and Giving and Receiving Feedback .

Further Reading from Skills You Need

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Learn more about the key communication skills you need to be an effective communicator.

Our eBooks are ideal for anyone who wants to learn about or develop their communication skills, and are full of easy-to-follow practical information and exercises.

Being able to communicate effectively is the most important of all life skills.

Understanding is the first step to improvement

Understanding more about communication and how it works is the first step to improving your communication skills. A good understanding of the process, and how it operates, will help you to become better at encoding and decoding messages.

Continue to: Principles of Communication Interpersonal Communication Skills

See also: Intercultural Communication Skills Effective Speaking Improving Communication

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Chapter 3: Verbal Communication

Learning Objectives

• Identify and discuss the functions of language.
• Distinguish between denotation and connotation.
• Identify and discuss the four main types of linguistic expressions.
• Discuss the power of language to express our identities, affect our credibility, control others, and perform actions.
• Explain how grammar and slang contribute to the dynamic nature of language.
• Identify the ways in which language can separate people and bring them together.
• Identify strategies for using language to accomplish goals.

When we first think about communication, we most likely come up with examples of verbal communication. Talking in person with friends, chatting over FaceTime with family, listening to a podcast, and giving a presentation are all examples of verbal communication. This chapter defines verbal communication as the process of generating meaning using language. Notably, this can include spoken or written words. To demonstrate verbal communication’s role and consequence in our lives, this chapter will discuss the relationship between language and meaning and will provide guidance on how to use words well.

3.1 Language and Meaning

The relationship between language and meaning is not a straightforward one. One reason for this complicated relationship is the limitlessness of modern language systems like English (Crystal, 2005). Language is productive in the sense that there are an infinite number of utterances we can make by connecting existing words in new ways. In addition, there is no limit to a language’s vocabulary, as new words are coined daily. Of course, the complicated relationship between language and meaning can sometimes lead to confusion, frustration, or even humor. We may even experience a little of all three, when we stop to think about how there are some twenty-five definitions available to tell us the meaning of the word meaning ! (Crystal, 2005). Since language and symbols are the primary vehicle for our communication, it is important that we not take the characteristics of our verbal communication for granted. In this section, we will discuss how language is symbolic, expressive, powerful, dynamic, and relational.

Language is Symbolic

You’ll recall from Chapter 1 that our language system is primarily made up of symbols , signifiers that stand in for or represent something else. Symbols can be communicated verbally (speaking the word hello ), in writing (putting the letters H-E-L-L-O together), or nonverbally (waving your hand back and forth). In any case, the symbols we use stand in for something else, like a physical object or an idea. They do not actually correspond to the thing being referenced in any direct way. Unlike hieroglyphics in ancient Egypt, which often did have a literal relationship between the written symbol and the object being referenced, the symbols used in modern languages look nothing like the object or idea to which they refer.

Definitions help us narrow the meaning of particular symbols, but it is important to recognize that symbols have both denotative and connotative meanings. Denotation refers to definitions that are accepted by the language group as a whole, or the dictionary definition of a word. For example, the denotation of the word cowboy is a man who takes care of cattle. Another denotation is a reckless and/or independent person. A more abstract word, like change , would be more difficult to understand due to the word’s multiple denotations.

Connotation refers to definitions that are based on emotion- or experience-based associations people have with a word. Returning to our previous examples, the word change can have positive or negative connotations depending on a person’s experiences. A person who just ended a long-term relationship may think of change as good or bad depending on what they thought about their former partner. A word like cowboy has many connotations. For example, many connect the word to the frontier and the western history of the United States, which has mythologies associated with it that help shape the narrative of the nation. While people who grew up with cattle or have family that ranch may have a very specific connotation of the word cowboy based on personal experience, other people’s connotations may be more influenced by popular cultural symbolism like that seen in westerns.

Language is Expressive

At its essence, language is expressive. Verbal expressions help us communicate our observations, thoughts, feelings, and needs (McKay et al., 1995).

Expressing Observations

When we express observations, we report on the sensory information we are taking or have taken in. Eyewitness testimony is a good example of communicating observations. Witnesses are not supposed to make judgments or offer conclusions; they only communicate factual knowledge as they experienced it. For example, a witness could say, “I saw a white Mitsubishi Eclipse leaving my neighbor’s house at 10:30 pm.” When you are trying to make sense of an experience, expressing observations in a descriptive rather than evaluative way can lessen defensiveness, which facilitates competent communication.

Expressing Thoughts

When we express thoughts, we draw conclusions based on what we have experienced. Whereas our observations are based on sensory information (what we saw, what we read, what we heard), thoughts are connected to our beliefs (what we think is true/false), attitudes (what we like and dislike), and values (what we think is right/wrong or good/bad). Jury members are expected to express thoughts based on reported observations to help reach a conclusion about someone’s guilt or innocence. A juror might express the following thought: “The neighbor who saw the car leaving the night of the crime seemed credible. And the defendant seemed to have a shady past—I think he’s trying to hide something.”

Expressing Feelings

When we express feelings, we communicate our emotions. Expressing feelings is a difficult part of verbal communication because there are many social norms about how, why, when, where, and to whom we express our emotions. Norms for emotional expression also vary based on cultural identities and characteristics such as age and gender. In terms of age, young children are typically freer to express positive and negative emotions in public. Gendered elements intersect with age as boys grow older and are socialized into a norm of emotional restraint. Although individual men vary in the degree to which they are emotionally expressive, there is still a prevailing social norm that encourages and even expects women to be more emotionally expressive than men.

Even though expressing feelings is more complicated than other forms of expression, emotion sharing is an important part of how we create social bonds and empathize with others, and it can be improved. In order to verbally express our emotions, it is important that we develop an emotional vocabulary. The more specific we can be when we are verbally communicating our emotions, the less ambiguous our emotions will be for the person decoding our message. As we expand our emotional vocabulary, we are able to convey the intensity of the emotion we’re feeling whether it is mild, moderate, or intense. For example, happy is mild, delighted is moderate, and ecstatic is intense; ignored is mild, rejected is moderate, and abandoned is intense (Hargie, 2011).

Expressing Needs

When we express needs, we are communicating in an instrumental way to help us get things done. Since we almost always know our needs more than others do, it’s important for us to be able to convey those needs to others. Expressing needs can help us get a project done at work or help us navigate the changes of a long-term romantic partnership. Not expressing needs can lead to feelings of abandonment, frustration, or resentment. For example, if one romantic partner expresses the following thought, “I think we’re moving too quickly in our relationship,” but doesn’t also express a need, the other person in the relationship doesn’t have a guide for what to do in response to the expressed thought. Stating, “I need to spend some time with my hometown friends this weekend. Would you mind if I went home by myself?” would likely make the expression more effective. Be cautious of letting evaluations or judgments sneak into your expressions of need. Saying, “I need you to stop suffocating me!” really expresses a thought-feeling mixture more than a need.

Language is Powerful

The contemporary American philosopher David Abram wrote, “Only if words are felt, bodily presences, like echoes or waterfalls, can we understand the power of spoken language to influence, alter, and transform the perceptual world” (Abram, 1997). This statement encapsulates many of the powerful features of language. Next, we will discuss how language expresses our identities, affects our credibility, serves as a means of control, and performs actions.

Language Expresses Our Identities

The power of language to express our identities varies depending on the origin of the label (self-chosen or other-imposed) and the context. People are usually comfortable with the language they use to describe their own identities but may have issues with the labels others place on them. In terms of context, many people express their “Irish” identity on St. Patrick’s Day, but they may not think much about it over the rest of the year. There are many examples of people who have taken a label that was imposed on them, one that usually has negative connotations, and intentionally used it in ways that counter previous meanings. Some country music singers and comedians have reclaimed the label redneck , using it as an identity marker they are proud of rather than a pejorative term. Other examples of people reclaiming identity labels include the “black is beautiful” movement of the 1960s that repositioned black as a positive identity marker for African Americans and the “queer” movement of the 1980s and ’90s that reclaimed queer as a positive identity marker for some gay, lesbian, bisexual, and transgender people. Even though some people embrace reclaimed words, they can still carry their negative connotations and are not openly accepted by everyone.

Language Affects Our Credibility

One of the goals of this chapter is to help you be more competent with your verbal communication. People make assumptions about your credibility based on how you speak and what you say. You have to use language clearly and be accountable for what you say in order to be seen as trustworthy. Using informal language and breaking social norms wouldn’t enhance your credibility during a professional job interview, but it might with your friends at a party. Politicians know that the way they speak affects their credibility, but they also know that using words that are too scientific or academic can lead people to perceive them as eggheads, which would hurt their credibility. Politicians and many others in leadership positions need to be able to use language to put people at ease, relate to others, and still appear confident and competent.

Language is a Means of Control

Control is a word that has negative connotations, but our use of it here can be positive, neutral, or negative. Verbal communication can be used to reward and punish. We can offer verbal communication in the form of positive reinforcement to praise someone. We can withhold verbal communication or use it in a critical, aggressive, or hurtful way as a form of negative reinforcement.

Directives are utterances that try to get another person to do something. They can range from a rather polite ask or request to a more forceful command or insist . Context informs when and how we express directives and how people respond to them. Promises are often paired with directives in order to persuade people to comply, and those promises, whether implied or stated, should be kept in order to be an ethical communicator. Keep this in mind to avoid arousing false expectations on the part of the other person (Hayakawa & Hayakawa, 1990).

Rather than verbal communication being directed at one person as a means of control, the way we talk creates overall climates of communication that may control many. Verbal communication characterized by empathy, understanding, respect, and honesty creates open climates that lead to more collaboration and more information exchange. Verbal communication that is controlling, deceitful, and vague creates a closed climate in which people are less willing to communicate and less trusting (Brown & Edmunds, 2019).

Language is Dynamic

As we have discussed, language is essentially limitless. We may create a one-of-a-kind sentence combining words in new ways and never know it. Aside from the endless structural possibilities, words change meaning, and new words are created daily. In this section, we’ll learn more about the dynamic nature of language by focusing on grammar and slang.

Any language system has to have rules to make it learnable and usable. Grammar refers to the rules that govern how words are used to make phrases and sentences. Someone would likely know what you mean by the question “Where’s the remote control?” But “The control remote where’s?” is likely to be unintelligible or at least confusing (Crystal, 2005). Knowing the rules of grammar is important in order to be able to write and speak to be understood, but knowing these rules isn’t enough to make you an effective communicator. Even though teachers have long enforced the idea that there are right and wrong ways to write and say words, there really isn’t anything inherently right or wrong about the individual choices we make in our language use. Rather, it is our collective agreement that gives power to the rules that govern language.

Some linguists have viewed the rules of language as fairly rigid and limiting in terms of the possible meanings that we can create with words and sentences within that system (de Saussure, 1974). Others have viewed these rules as more open and flexible, allowing a person to make choices to determine meaning (Eco, 1976).

Looking back to our discussion of connotation, we can see how individuals play a role in how meaning and language are related, since we each bring our own emotional and experiential associations with a word that are often more meaningful than a dictionary definition. In addition, we have quite a bit of room for creativity, play, and resistance with the symbols we use. Have you ever had a secret code with a friend that only you knew? This can allow you to use a code word in a public place to get meaning across to the other person who is “in the know” without anyone else understanding the message. The fact that you can take a word, give it another meaning, have someone else agree on that meaning, and then use the word in your own fashion clearly demonstrates the dynamic nature of language. As we will discuss next, many slang words developed because people wanted a covert way to talk about certain topics without outsiders catching on.

Slang is a great example of the dynamic nature of language. Slang refers to new or adapted words that are specific to a group, context, and/or time period; regarded as less formal; and representative of people’s creative play with language. Research has shown that only about 10 percent of the slang terms that emerge over a fifteen-year period survive. Many more take their place though, as new slang words are created using inversion, reduction, or old-fashioned creativity (Allan & Burridge, 2006). Inversion is a form of word play that produces slang words like sick , wicked , and bad that refer to the opposite of their typical meaning. Reduction creates slang words such as pic , sec , and later from picture , second , and see you later . New slang words often represent what is edgy, current, or simply relevant to the daily lives of a group of people. Many creative examples of slang refer to illegal or socially taboo topics like sex, drinking, and drugs. It makes sense that developing an alternative way to talk about taboo topics could make life easier for the people who want to discuss them. Slang allows people who are in “in the know” to break the code and presents a linguistic barrier for unwanted outsiders.

It’s often difficult for us to identify the slang we use at any given moment because it is worked into our everyday language patterns and becomes very natural. Just as we learned here, new words can create a lot of buzz and become a part of common usage very quickly. The same can happen with new slang terms. Most slang words also disappear quickly, and their alternative meaning fades into obscurity. For example, you don’t hear anyone using the word macaroni to refer to something cool or fashionable. But that’s exactly what the common slang meaning of the word was at the time the song “Yankee Doodle” was written. Yankee Doodle isn’t saying the feather he sticks in his cap is a small, curved pasta shell; he is saying it’s cool or stylish.

Language is Relational

We use verbal communication to initiate, maintain, and terminate our interpersonal relationships. The first few exchanges with a potential romantic partner or friend help us size the other person up and figure out if we want to pursue a relationship or not. We then use verbal communication to remind others how we feel about them and to check in with them—engaging in relationship maintenance through language use. When negative feelings arrive and persist, or for many other reasons, we often use verbal communication to end a relationship.

Language Can Bring Us Together

Interpersonally, verbal communication is key to bringing people together and maintaining relationships. Whether intentionally or unintentionally, our use of words like I , you , we , our , and us affect our relationships. “We language” includes the words we , our , and us and can be used to promote a feeling of inclusiveness. “I language” can be useful when expressing thoughts, needs, and feelings because it leads us to “own” our expressions and avoid the tendency to mistakenly attribute the cause of our thoughts, needs, and feelings to others. Communicating emotions using “I language” may also facilitate emotion sharing by not making our conversational partner feel at fault or defensive. For example, instead of saying, “You’re making me crazy!” you could say, “I’m starting to feel really anxious because we can’t make a decision about this.” Conversely, “you language” can lead people to become defensive and feel attacked, which could be divisive and result in feelings of interpersonal separation.

Aside from the specific words that we use, the frequency of communication impacts relationships. Of course, the content of what is said is important, but research shows that romantic partners who communicate frequently with each other and with mutual friends and family members experience less stress and uncertainty in their relationship and are more likely to stay together (McCornack, 2007). When frequent communication combines with supportive messages, which are messages communicated in an open, honest, and non-confrontational way, people are sure to come together.

Language Can Separate Us

Whether it’s criticism, teasing, or language differences, verbal communication can also lead to feelings of separation. Language differences alone do not present insurmountable barriers. We can learn other languages with time and effort, there are other people who can translate and serve as bridges across languages, and we can also communicate quite a lot nonverbally in the absence of linguistic compatibility. People who speak the same language can intentionally use language to separate. The words us and them can be a powerful start to separation. Think of how language played a role in segregation in the United States as the notion of “separate but equal” was upheld by the Supreme Court and how apartheid affected South Africa as limits, based on finances and education, were placed on the Black majority’s rights to vote.

At the interpersonal level, unsupportive messages can make others respond defensively, which can lead to feelings of separation and actual separation or dissolution of a relationship. It’s impossible to be supportive in our communication all the time, but consistently unsupportive messages can hurt others’ self-esteem, escalate conflict, and lead to defensiveness. People who regularly use unsupportive messages may create a toxic win/lose climate in a relationship. Six common verbal tactics that can lead to feelings of defensiveness and separation include:

• Global labels. “You’re a liar.” Labeling someone irresponsible, untrustworthy, selfish, or lazy calls their whole identity as a person into question. Such sweeping judgments and generalizations are sure to only escalate a negative situation.
• Sarcasm. “No, you didn’t miss anything in class on Wednesday. We just sat here and looked at each other.” Even though sarcasm is often disguised as humor, it usually represents passive-aggressive behavior through which a person indirectly communicates negative feelings.
• Dragging up the past. “I should have known not to trust you when you never paid me back that $100 I let you borrow.” Bringing up negative past experiences is a tactic used by people when they don’t want to discuss a current situation. Sometimes people have built up negative feelings that are suddenly let out by a seemingly small thing in the moment.
• Negative comparisons. “Jade graduated from college without any credit card debt. I guess you’re just not as responsible as her.” Holding a person up to the supposed standards or characteristics of another person can lead to feelings of inferiority and resentment. Parents and teachers may unfairly compare children to their siblings.
• Judgmental “you” statements. “You’re never going to be able to hold down a job.” Accusatory messages are usually generalized overstatements about another person that go beyond labeling but still do not describe specific behavior in a productive way.
• Threats. “If you don’t stop texting back and forth with your ex, both of you are going to regret it.” Threatening someone with violence or some other negative consequence usually signals the end of productive communication. Aside from the potential legal consequences, threats usually overcompensate for a person’s insecurity.

3.2 Using Words Well

Have you ever gotten lost because someone gave you directions that didn’t make sense to you? Have you ever puzzled over the instructions for how to put something like a bookshelf or grill together? When people don’t use words well, there are consequences that range from mild annoyance to legal actions. When people do use words well, they can be inspiring and make us better people. In this section, we will learn how to use words well by using words clearly, using words affectively, and using words ethically.

Using Words Clearly

The level of clarity with which we speak varies depending on whom we talk to, the situation we’re in, and our own intentions and motives. We sometimes make a deliberate effort to speak as clearly as possible. We can indicate this concern for clarity nonverbally by slowing our rate or verbally by saying, “Frankly…” or “Let me be clear…” Sometimes it can be difficult to speak clearly—for example, when we are speaking about something with which we are unfamiliar. Emotions and distractions can also interfere with our clarity. Being aware of the varying levels of abstraction within language can help us create clearer messages.

The ladder of abstraction , illustrated in Figure 3.1, is a model used to demonstrate how language can range from concrete to abstract. As we follow a concept up the ladder of abstraction, more and more of the “essence” of the original object is lost or left out, which leaves more room for interpretation, which can lead to misunderstanding (Hayakawa & Hayakawa, 1990). When shared referents are important, we should try to use language that is lower on the ladder of abstraction. Being intentionally concrete is useful when giving directions, for example, and can help prevent misunderstanding. We sometimes intentionally use abstract language. Since abstract language is often unclear or vague, we can use it as a means of testing out a potential topic (like asking a favor), offering negative feedback indirectly (to avoid hurting someone’s feelings or to hint), or avoiding the specifics of a topic.

Knowing more about the role that abstraction plays in the generation of meaning can help us better describe and define the words we use. As we learned earlier, denotative definitions are those found in the dictionary—the official or agreed-on definition. Since definitions are composed of other words, people who compile dictionaries take for granted that there is a certain amount of familiarity with the words they use to define another word—otherwise we would just be going in circles. One challenge we face when defining words is our tendency to go up the ladder of abstraction rather than down (Hayakawa & Hayakawa, 1990). For example, if I asked you to define the word blue , you’d likely say it’s a color. To define it more clearly, by going down the ladder of abstraction, you could say, “It’s the color of Frank Sinatra’s eyes,” or “It’s what the sky looks like on a clear day.” People often come to understanding more quickly when a definition is descriptive and/or ties into their personal experiences.

Although it is often helpful to use specific words and reference points down the ladder of abstraction, there are times when those references won’t be recognized by broad or diverse audiences. Jargon refers to specialized words used by a certain group or profession. Since jargon is specialized, it is often difficult to relate to a diverse audience and should therefore be limited when speaking to people from outside the group—or should at least be clearly defined when it is used.

Communication accommodation theory is a theory that explores why and how people modify their communication to fit situational, social, cultural, and relational contexts (Giles, Taylor, & Bourhis, 1973). Within communication accommodation, conversational partners may use convergence , meaning a person makes their communication more like another person’s. People who are accommodating in their communication style are seen as more competent, which illustrates the benefits of communicative flexibility. In order to be flexible, of course, people have to be aware of and monitor their own and others’ communication patterns. Conversely, conversational partners may use divergence , meaning a person uses communication to emphasize the differences between their conversational partner and themself.

Convergence and divergence can take place within the same conversation and may be used by one or both conversational partners. Convergence functions to make others feel at ease, to increase understanding, and to enhance social bonds. Divergence may be used to intentionally make another person feel unwelcome or perhaps to highlight a personal, group, or cultural identity. For example, many Black women use certain verbal communication patterns when communicating with other Black women as a way to highlight their racial identity and create group solidarity. In situations where multiple races interact, the women usually don’t use those same patterns, instead accommodating the language patterns of the larger group.

While communication accommodation might involve anything from adjusting how fast or slow you talk to how long you speak during each turn, code-switching refers to changes in accent, dialect, or language (Martin & Nakayama, 2010). There are many reasons that people might code-switch. For example, if a Southerner thinks their accent is leading others to form unfavorable impressions, they can consciously change their accent with much practice and effort. Once their ability to speak without their Southern accent is honed, they may be able to switch very quickly between their native accent when speaking with friends and family and their modified accent when speaking in professional settings. Additionally, people who work or live in multilingual settings may code-switch many times throughout the day, or even within a single conversation.

Using Words Affectively

Affective language refers to language used to express a person’s feelings and create similar feelings in another person (Hayakawa & Hayakawa, 1990). Affective language can be intentionally used in relational contexts to create or enhance interpersonal bonds and can also be effectively employed in public speaking to engage an audience and motivate them in particular ways. We also use affective language spontaneously and less intentionally. People who “speak from the heart” connect well with others due to the affective nature of their words. Sometimes people become so filled with emotion that they have to express it, and these exclamations usually arouse emotions in others. Hearing someone exclaim, “I’m so happy!” can evoke similar feelings of joy, while hearing someone exclaim, “Why me!?” while sobbing conjures up similar feelings of sadness and frustration. There are also specific linguistic devices that facilitate affective communication.

Figurative Language

When people say something is a “figure of speech,” they are referring to a word or phrase that deviates from expectations in some way in meaning or usage (Yaguello, 1998). Figurative language is the result of breaking semantic rules, but in a way that typically enhances meaning or understanding rather than diminishes it. To understand figurative language, a person has to be familiar with the semantic rules of a language and also with social norms and patterns within a cultural and/or language group, which often makes it difficult for non-native speakers to grasp. Figurative language has the ability to convey much meaning in fewer words, because some of the meaning lies in the context of usage (what a listener can imply by the deviation from semantic norms) and in the listener (how the listener makes meaning by connecting the figurative language to his or her personal experience). Some examples of figurative speech include simile, metaphor, and personification.

A simile is a direct comparison of two things using the words like or as . Similes can be very explicit for the purpose of conveying a specific meaning and can help increase clarity and lead people to personally connect to a meaning since they must visualize the comparison in their minds. For example, Forrest Gump’s famous simile, “Life is like a box of chocolates. You never know what you’re gonna get,” conjures up feelings of uncertainty and excitement. More direct similes like “I slept like a baby” and “That bread was hard as a rock” do not necessarily stir the imagination but still offer an alternative way of expressing something.

A metaphor is an implicit comparison of two things that are not alike or are not typically associated. Metaphors become meaningful as people realize the speaker’s purpose for relating the two seemingly disparate ideas. In 1946, just after World War II ended, Winston Churchill stated the following in a speech: “An iron curtain has descended across the continent of Europe.” Even though people knew there was no literal heavy metal curtain that had been lowered over Europe, the concepts of iron being strong and impenetrable and curtains being a divider combined to create a stirring and powerful image of a continent divided by the dark events of the previous years (Carpenter, 1999). Some communication scholars argue that metaphors serve a much larger purpose and function to structure our human thought processes (Lakoff & Johnson, 1980). The metaphor “time is money” doesn’t just represent an imaginative connection; it shapes our social realities. We engage in specific actions that “save time,” “spend time,” or “waste time” because we have been socialized to see time as a resource.

Many metaphors spring from our everyday experiences. For example, many objects have been implicitly compared to human body parts (e.g., a clock, which we say has a face and hands). Personification refers to the attribution of human qualities or characteristics of other living things to nonhuman objects or abstract concepts. This can be useful when trying to make something abstract more concrete and can create a sense of urgency or “realness” out of something that is hard for people to conceive. Personification has been used successfully in public awareness campaigns because it allows people to identify with something they think might not be relevant to them, as you can see in the following examples: “Human papillomavirus (HPV) is a sleeping enemy that lives in many people and will one day wake up and demand your attention if you do not address it now.” “Crystal meth is stalking your children whether you see it or not. You never know where it’s hiding.”

Evocative Language

Vivid language captures people’s attention and their imagination by conveying emotions and action. Think of the array of mental images that a poem or a well-told story from a friend can conjure up. Evocative language can also lead us to have physical reactions. Words like shiver and heartbroken can lead people to remember previous physical sensations related to the word. As a speaker, there may be times when evoking a positive or negative reaction could be beneficial. Evoking a sense of calm could help you talk a friend through troubling health news. Evoking a sense of agitation and anger could help you motivate an audience to action. When we are conversing with a friend or speaking to an audience, we are primarily engaging others’ visual and auditory senses. Evocative language can help your conversational partner or audience members feel, smell, or taste something as well as hear it and see it. Good writers know how to use words effectively and affectively. The rich fantasy worlds conceived in Star Trek , The Lord of the Rings , and Twilight show the power of figurative and evocative language to capture our attention and our imagination.

Some words are so evocative that their usage violates the social norms of appropriate conversations. Although we could use such words to intentionally shock people, we can also use euphemisms, or indirect and less evocative references to words or ideas that are deemed inappropriate to discuss directly. We have many euphemisms for things like sex and death (Allan & Burridge, 2006). While euphemisms can be socially useful and creative, they can also lead to misunderstanding and problems in cases where more direct communication is warranted despite social conventions.

Using Words Ethically

We learned in Chapter 1 that communication is irreversible. As the National Communication Association’s “Credo for Ethical Communication” states, we should be held accountable for the long- and short-term effects of our communication. The way we talk, the words we choose to use, and the actions we take after we are done speaking are all important aspects of communication ethics. Knowing that language can have real effects for people increases our need to be aware of the ethical implications of what we say. In this section, we will focus on civility and accountability.

Our strong emotions regarding our own beliefs, attitudes, and values can sometimes lead to incivility in our verbal communication. Incivility occurs when a person deviates from established social norms and can take many forms, including insults, bragging, bullying, gossiping, swearing, deception, and defensiveness, among others (Miller, 2001). Some people lament that we live in a time when civility is diminishing, but since standards and expectations for what is considered civil communication have changed over time, this isn’t the only time such claims have been made (Miller, 2001).

Some journalists, media commentators, and scholars have argued that the “flaming” that happens on comment sections of websites and blogs is a type of verbal incivility that presents a threat to our democracy (Brooks & Greer, 2007). Other scholars of communication and democracy have not as readily labeled such communication “uncivil” (Cammaerts, 2009). It has long been argued that civility is important for the functioning and growth of a democracy (Kingwell, 1995). But in the new digital age of democracy where technologies like Twitter and Facebook have started democratic revolutions, some argue that the Internet and other new media have opened spaces in which people can engage in cyberactivism and express marginal viewpoints that may otherwise not be heard (Dahlberg, 2007). In any case, researchers have identified several aspects of language use online that are typically viewed as negative: name-calling, character assassination, and the use of obscene language (Sobieraj & Berry, 2011). So what contributes to such uncivil behavior—online and offline? The following are some common individual and situational influences that may lead to breaches of civility (Miller, 2001):

• Individual differences. Some people differ in their interpretations of civility in various settings, and some people have personality traits that may lead to actions deemed uncivil on a more regular basis.
• Ignorance. In some cases, especially in novel situations involving uncertainty, people may not know what social norms and expectations are.
• Lack of skill. Even when we know how to behave, we may not be able to do it. Such frustrations may lead a person to revert to undesirable behavior such as engaging in personal attacks during a conflict because they don’t know what else to do.
• Lapse of control. Self-control is not an unlimited resource. Even when people know how to behave and have the skill to respond to a situation appropriately, they may not do so. Even people who are careful to monitor their behavior have occasional slipups.
• Negative intent. Some people, in an attempt to break with conformity or challenge societal norms, or for self-benefit (publicly embarrassing someone in order to look cool or edgy), are openly uncivil. Such behavior can also result from mental or psychological stresses or illnesses.

Accountability

The complexity of our verbal language system allows us to present inferences as facts and mask judgments within seemingly objective or oblique language. As an ethical speaker and a critical listener, it is important to be able to distinguish between facts, inferences, and judgments (Hayakawa & Hayakawa, 1990). Inferences are conclusions based on thoughts or speculation, but not direct observation. Facts are conclusions based on direct observation or group consensus. Judgments are expressions of approval or disapproval that are subjective and not verifiable.

Linguists have noted that a frequent source of miscommunication is inference-observation confusion , or the misperception of an inference (conclusion based on limited information) as an observation (an observed or agreed-on fact) (Haney, 1992). We can see the possibility for such confusion in the following example: If a student posts on a professor-rating site the statement “This professor grades unfairly and plays favorites,” then they are presenting an inference and a judgment that could easily be interpreted as a fact. Using some of the strategies discussed earlier for speaking clearly can help present information in a more ethical way—for example, by using concrete and descriptive language and owning emotions and thoughts through the use of “I language.” To help clarify the message and be more accountable, the student could say, “I worked for three days straight on my final paper and only got a C,” which we will assume is a statement of fact. This could then be followed up with “But my friend told me she only worked on hers the day before it was due and she got an A. I think that’s unfair and I feel like my efforts aren’t recognized by the professor.” Of the last two statements, the first states what may be a fact (note, however, that the information is secondhand rather than directly observed) and the second states an inferred conclusion and expresses an owned thought and feeling. Sometimes people don’t want to mark their statements as inferences because they want to believe them as facts. In this case, the student may have attributed her grade to the professor’s “unfairness” to cover up or avoid thoughts that her friend may be a better student in this subject area, a better writer, or a better student in general. Distinguishing between facts, inferences, and judgments, however, allows your listeners to better understand your message and judge the merits of it, which makes us more accountable and therefore more ethical speakers.

Key Concepts: Engaging Language

Employing language in an engaging way requires some effort for most people in terms of learning the rules of a language system, practicing, and expanding your vocabulary and expressive repertoire. Only milliseconds pass before a thought is verbalized and “out there” in the world. Since we’ve already learned that we have to be accountable for the short- and long-term effects of our communication, we know being able to monitor our verbal communication and follow the old adage to “think before we speak” is an asset. Using language for effect is difficult, but it can make your speech unique whether it is in a conversation or in front of a larger audience. Aside from communicating ideas, speech also leaves lasting impressions. The following are some tips for using words well that can apply to various settings but may be particularly useful in situations where one person is trying to engage the attention of an audience.

• Use concrete words to make new concepts or ideas relevant to the experience of your listeners.
• Use an appropriate level of vocabulary. It is usually obvious when people are trying to speak at a level that is out of their comfort zone, which can hurt credibility.
• Avoid public speeches that are too rigid and unnatural. Even though public speaking is more formal than conversation, it is usually OK to use contractions and personal pronouns. Not doing so would make the speech awkward and difficult to deliver since it is not a typical way of speaking.
• Avoid “bloating” your language by using unnecessary words. Don’t say “it is ever apparent” when you can just say “it’s clear.”
• Use vivid words to paint mental images for your listeners. Take them to places outside of the immediate setting through rich description.
• Use repetition to emphasize key ideas.
• When giving a formal speech that you have time to prepare for, record your speech and listen to your words. Have your outline with you and take note of areas that seem too bland, bloated, or confusing and then edit them before you deliver the speech.

Discussion Questions:

• What are some areas of verbal communication that you can do well on? What are some areas of verbal communication that you could improve?
• Think of a time when a speaker’s use of language left a positive impression on you. What concepts from this chapter can you apply to their verbal communication to help explain why it was so positive?
• Think of a time when a speaker’s use of language left a negative impression on you. What concepts from this chapter can you apply to their verbal communication to help explain why it was so negative?

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Hayakawa, S. I., & Hayakawa, A. R. (1990). Language in thought and action (5th ed.) . Harcourt Brace.

Kingwell, M. (1995). A civil tongue: Justice, dialogue, and the politics of pluralism. Pennsylvania State University Press.

Lakoff, G., & Johnson, M. (1980). Metaphors we live by . University of Chicago Press.

Martin, J. N., & Nakayama, T. K. (2010). Intercultural communication in contexts (5th ed.). McGraw-Hill.

McCornack, S. (2007). Reflect and relate: An introduction to interpersonal communication. Bedford/St. Martin’s.

McKay, M., Davis, M., & Fanning, P. (1995). Messages: Communication skills book (2nd ed.). New Harbinger Publications.

Miller, R. S. (2001). Breaches of propriety. In R. M. Kowalski (Ed.), Behaving badly: Aversive behaviors in interpersonal relationships (pp. 29–58) . American Psychological Association.

Sobieraj, S., & Berry. J. (2011). From incivility to outrage: Political discourse in blogs, talk radio, and cable news. Political Communication, 28 (1), 19–41. https://doi.org/10.1080/10584609.2010.542360 .

Yaguello, M. (1998). Language through the looking glass: Exploring language and linguistics. Oxford University Press .

Chapter 3 was adapted, remixed, and curated from Chapter 3 of Communication in the Real World: An Introduction to Communication Studies , a work produced and distributed under a CC BY-NC-SA license in 2013 by a publisher who has requested that they and the original author not receive attribution.

Keys to Communication: An Essential Guide to Communication in the Real World Copyright © 2023 by University of Montevallo Department of Communication is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Essay on Importance of Communication for Students and Children

500+ words essay on importance of communication:.

Communication is one of the important tools that aid us to connect with people. Either you are a student or a working professional, good communication is something that will connect you far ahead. Proper communication can help you to solve a number of issues and resolve problems. This is the reason that one must know how to communicate well. The skills of communication essential to be developed so that you are able to interact with people. And able to share your thoughts and reach out to them. All this needs the correct guidance and self-analysis as well.

Meaning of Communication

The word communication is basically a process of interaction with the people and their environment . Through such type of interactions, two or more individuals influence the ideas, beliefs, and attitudes of each other.

Such interactions happen through the exchange of information through words, gestures, signs, symbols, and expressions. In organizations, communication is an endless process of giving and receiving information and to build social relationships.

Importance of Communication

Communication is not merely essential but the need of the hour. It allows you to get the trust of the people and at the same time carry better opportunities before you. Some important points are as follows –

Help to Build Relationships 

No matter either you are studying or working, communication can aid you to build a relationship with the people. If you are studying you communicate with classmates and teachers to build a relationship with them. Likewise in offices and organizations too, you make relationships with the staff, your boss and other people around.

Improve the Working Environment 

There are a number of issues which can be handled through the right and effective communication. Even planning needs communication both written as well as verbal. Hence it is essential to be good in them so as to fill in the communication gap.

Foster strong team

Communication helps to build a strong team environment in the office and other places. Any work which requires to be done in a team. It is only possible if the head communicates everything well and in the right direction.

Find the right solutions

Through communication, anyone can find solutions to even serious problems. When we talk, we get ideas from people that aid us to solve the issues. This is where communication comes into play. Powerful communication is the strength of any organization and can help it in many ways.

Earns more respect

If your communication skills are admirable, people will love and give you respect. If there is any problem, you will be the first person to be contacted. Thus it will increase your importance. Hence you can say that communications skills can make a big change to your reputation in society.

Get the huge list of more than 500 Essay Topics and Ideas

Don’t Go Overboard With Your Point

The conversation is about to express your thoughts. And to let the other person know what you feel. It is not mean to prove that your point is correct and the other person is wrong. Don’t Overboard other With Your Point.

Watch Your Words

Before you say something to Watch Your Words. At times, out of anger or anxiousness, we say somethings that we must not say. Whenever you are in a professional meeting or in some formal place, where there is a necessity of communicating about your product or work then it is advised to practice the same beforehand

Communication is the greatest importance. It is important to sharing out one’s thoughts and feelings to live a fuller and happier life. The more we communicate the less we suffer and the better we feel about everything around. However, it is all the more necessary to learn the art of effective communication to put across ones point well.

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Verbal Communication

Functions of verbal communication.

Our existence is intimately tied to the communication we use, and verbal communication serves many functions in our daily lives. We use verbal communication to define reality, organize, think, and shape attitudes.

Case In Point

Being able to communicate effectively through verbal communication is extremely important. No matter what you plan to do as a career, effective verbal communication helps you in all aspects of your life. Former President Bush was often chided (and even chided himself) for the verbal communication mistakes he made. Here is a list of his “Top 10” according to About.com.

10) “Families is where our nation finds hope, where wings take dream.” —LaCrosse, Wis., Oct. 18, 2000

9) “I know how hard it is for you to put food on your family.” —Greater Nashua, N.H., Jan. 27, 2000

8) “I hear there’s rumors on the Internets that we’re going to have a draft.” —second presidential debate, St. Louis, Mo., Oct. 8, 2004

7) “I know the human being and fish can coexist peacefully.” —Saginaw, Mich., Sept. 29, 2000

6) “You work three jobs? … Uniquely American, isn’t it? I mean, that is fantastic that you’re doing that.” —to a divorced mother of three, Omaha, Nebraska, Feb. 2005

5) “Too many good docs are getting out of the business. Too many OB-GYNs aren’t able to practice their love with women all across this country.” —Poplar Bluff, Mo., Sept. 6, 2004

4) “They misunderestimated me.” —Bentonville, Ark., Nov. 6, 2000

3) “Rarely is the questioned asked: Is our children learning?” —Florence, S.C., Jan. 11, 2000

2) “Our enemies are innovative and resourceful, and so are we. They never stop thinking about new ways to harm our country and our people, and neither do we.” —Washington, D.C., Aug. 5, 2004

1) “There’s an old saying in Tennessee — I know it’s in Texas, probably in Tennessee — that says, fool me once, shame on — shame on you. Fool me — you can’t get fooled again.” —Nashville, Tenn., Sept. 17, 2002

• Verbal communication helps us define reality. We use verbal communication to define everything from ideas, emotions, experiences, thoughts, objects, and people (Blumer). Think about how you define yourself. You may define yourself as a student, employee, son/daughter, parent, advocate, etc. You might also define yourself as moral, ethical, a night-owl, or a procrastinator. Verbal communication is how we label and define what we experience in our lives. These definitions are not only descriptive, but evaluative. Imagine you are at the beach with a few of your friends. The day starts out sunny and beautiful, but the tides quickly turn when rain clouds appeared overhead. Because of the unexpected rain, you define the day as disappointing and ugly. Suddenly, your friend comments, “What are you talking about, man? Today is beautiful!” Instead of focusing on the weather, he might be referring to the fact that he was having a good day by spending quality time with his buddies on the beach, rain or shine. This statement reflects that we have choices for how we use verbal communication to define our realities. We make choices about what to focus on and how to define what we experience and its impact on how we understand and live in our world.
• Verbal communication helps us organize complex ideas and experiences into meaningful categories. Consider the number of things you experience with your five primary senses every day. It is impossible to comprehend everything we encounter. We use verbal communication to organize seemingly random events into understandable categories to make sense of our experiences. For example, we all organize the people in our lives into categories. We label these people with terms like, friends, acquaintances, romantic partners, family, peers, colleagues, and strangers. We highlight certain qualities, traits, or scripts to organize outwardly haphazard events into meaningful categories to establish meaning for our world.
• Verbal communication helps us think. Without verbal communication, we would not function as thinking beings. The ability most often used to distinguish humans from other animals is our ability to reason and communicate. With language, we are able to reflect on the past, consider the present, and ponder the future. We develop our memories using language. Try recalling your first conscious memories. Chances are, your first conscious memories formed around the time you started using verbal communication. The example we used at the beginning of the chapter highlights what a world would be like for humans without language. In the 2011 Scientific American article, “How Language Shapes Thought,” the author, Lera Boroditsky, claims that people “rely on language even when doing simple things like distinguishing patches of color, counting dots on a screen or orienting in a small room: my colleagues and I have found that limiting people’s ability to access their language faculties fluently–by giving them a competing demanding verbal task such as repeating a news report, for instance–impairs their ability to perform these tasks.” This may be why it is difficult for some people to multitask – especially when one task involves speaking and the other involves thinking.
• Verbal communication helps us shape our attitudes about our world. The way you use language shapes your attitude about the world around you. Edward Sapir and Benjamin Lee Whorf developed the Sapir-Whorf hypothesis to explain that language determines thought. People who speak different languages, or use language differently, think differently (Whorf; Sapir; Mandelbaum; Maxwell; Perlovsky; Lucy; Simpson; Hussein). The argument suggests that if a native English speaker had the exact same experiences in their life, but grew up speaking Chinese instead of English, their worldview would be different because of the different symbols used to make sense of the world. When you label, describe, or evaluate events in your life, you use the symbols of the language you speak. Your use of these symbols to represent your reality influences your perspective and attitude about the world. So, it makes sense then that the more sophisticated your repertoire of symbols is, the more sophisticated your world view can be for you. While the Sapir-Whorf hypothesis is highly respected, there have been many scholarly and philosophical challenges to the viewpoint that language is what shapes our worldview. For example, Agustin Vicente and Fernando Martinez-Manrique did a study regarding the “argument of explicitness,” which has two premises. The first premise is that “the instrument of thought must be explicit” in order for thought and language to be connected; the second is that natural languages – languages that humans can learn cognitively as they develop – are not explicit (Vicente and Martinez-Manrique, 384). The authors conclude that thoughts “demand a kind of completeness and stability of meaning that natural language sentences, being remarkably underdetermined, cannot provide” (Vicente and Martinez-Manrique, 397). It makes sense that something as arbitrary and complicated as the connection between thought and language is still being debated today.

While we have overly-simplified the complexities of verbal communication for you in this chapter, when it comes to its actual use—accounting for the infinite possibilities of symbols, rules, contexts, and meanings—studying how humans use verbal communication is daunting. When you consider the complexities of verbal communication, it is a wonder we can communicate effectively at all. But, verbal communication is not the only channel humans use to communicate. In the next chapter we will examine the other most common channel of communication we use: nonverbal communication.

• Survey of Communication Study. Authored by : Scott T Paynton and Linda K Hahn. Provided by : Humboldt State University. Located at : https://en.wikibooks.org/wiki/Survey_of_Communication_Study . License : CC BY-SA: Attribution-ShareAlike

Essays About Communication: Top 5 Examples and Prompts

Are you writing essays about communication? Check out our top essay examples and writing prompts to help you get started.

Communication is power and is critical to building a well-connected society. Communicating well is vital in working with people and shedding light on problems and solutions. Practical communication skills can help build relationships. 

If you’re writing an essay on communication and are having a hard time choosing a topic to focus on, here is our round-up of the best essay examples to get you started:  

1. The Benefits of Communication and Teamwork by Karenina Loayza

2. it’s time to tune in: why listening is the real key to communication by kate murphy, 3. a love language spoken with hands by ross showalter, 4. the role of body language in communication by ashley tulio, 5. the power of storytelling in marketing by dylan jacob, 1. how-to develop communication skills, 2. how-to write an inspiring speech, 3. should all leaders be good communicators, 4. theories of mass communication, 5. how are schools developing children’s communication skills, 6. communicating face-to-face vs. online , 7. marketing communications: what are they, 8. is communicating on social media effective, 9. is it possible to communicate effectively on virtual workplace platforms, 10. how-to communicate in the workplace.

“In one task, we were blindfolded and had to describe a set of irregular pieces. With varying degrees of English and different experiences of the world, it was like explaining an elephant to an alien.” 

Loayza narrates an exercise in class where they have to describe surrounding objects as accurately as possible to keep others from stumbling on them. The writer said the exercise demonstrated effectively the need for good communication skills for teams to succeed.

“Schools and universities have courses in debate, rhetoric and elocution, but rarely classes that teach listening. You can get a doctorate in speech communication and join Toastmasters International to perfect your speaking skills, but who strives for excellence in listening?”

Murphy muses on a world that glorifies the speakers but leaves no room for the listeners like her. She points out how social media has created a generation that prefers interacting behind the screen and filtering out opinions that do not resonate with theirs. Instead, Murphy emphasizes listening as a foundation for better human relations and offers solutions for how others can develop their listening for successful communication. 

“Will showed me that not everyone makes promises they don’t intend to fulfil. I don’t have to invest in someone who promises an action they’ll never do. Relationships only move forward once the work of communication begins.”

Showalter, a deaf man, laments how non-deaf ex-lovers have promised to learn sign language to better communicate with him – only to see these promises broken. Then, one morning, a remarkable man in his life sends a video message reviving hopes for Showalter and redefines his standard in relationships for the better. 

“Non-verbal communication can affect our words as it can reiterate our message, contradict our words, reinforce our statement, substitute the meaning of what we are trying to say, and complement what we are trying to say. Body language is something that is usually natural and is often done instinctively rather than consciously.”

Tulio, a communications specialist, stresses the importance of using body language for expression. She provides tips on maximizing gestures and body movement to convey emotions in person and through videoconferencing. 

“In marketing, storytelling provides an avenue to connect to consumers unlike any other. Brands are empowered to share and sell their values and personality in a form that feels less like advertising and more like a concerted effort to strengthen relationships with customers.

The author cites the viewpoints of a business school professor who explains how storytelling can shape the world’s perception of a brand. Finally, the author outlines the vital elements that make an exciting story capable of connecting with an audience and effecting action among consumers.

10 Writing Prompts On essays about communication

To further expand your horizon on the subject, you can work around our list of prompts that are interesting and relevant to date:

You can narrow down this essay to target employees, students, aspiring leaders, or those who want to improve their conversation skills. First, list down recommendations such as expanding their vocabulary and listening. Then, explain how they can incorporate this into their daily routine. 

Writing a speech that strikes a chord requires extra work in developing empathy and understanding the audience. Next, you can focus on providing recommendations for your essay, such as putting in a personal touch and linking this story to the broader subject. Make sure you also offer simple writing tips such as using the active voice as much as possible, keeping sentences short, and keeping the tone conversational. 

Cite research studies that detail why effective communication is a critical skill that makes a leader. Then, write about the organizational pitfalls of poor communication. Later, leaders who can speak engagingly and listen attentively to their team members can address these pitfalls. 

Communication theory is the study of processes in sending and receiving information. Discuss the four main theories of mass communication: the Authoritarian Theory, the Libertarian Theory, the Soviet-Communist Theory, and the Social-Responsibility Theory. Explain each one. Explain how each remains relevant in understanding modern communication processes. 

Interview schools within your community and learn about their language curriculum and other efforts to empower children to communicate well. You can also interview child development experts. Find out the biggest challenges in helping children improve how they express their thoughts and ideas. Then, find out what schools and parents are doing to address them. 

While you’d hear many people expressing a preference for face-to-face meetings, there are undoubtedly benefits to online meetings, which some usually dismiss. Weigh in on the pros and cons of in-person and online meetings, especially in the current scenario of an ongoing pandemic. 

What are the new marketing channels marketers are leveraging to reach their audience? Several surveys and studies show where most marketing campaigns allocate their budgets. One example is video content. 

An interesting angle would also involve looking at epic brand fails. Cite two or more cases, find a communication mishap common between them and provide what lessons can today’s brands learn from these epic fails. 

From interacting with loved ones and finding someone to date and love, social media has dramatically changed our ways of communication. It might be great to interview the elders who have experienced communicating through snail mail. Dive into their nostalgia and discover how they compare the experience of letter writing against instant chatting through mobile apps. 

Several apps today aim to transform workplaces to be more connected for interaction and communication. First, list down the top apps most used in the corporate world and discuss why these communication forms are preferred over email. Then, delve into the drawbacks and aspects of the apps that need improvements according to what business users say. 

Recent studies show that employees quit their jobs when they feel unable to talk about their needs in the workplace. Research the communication culture in the top companies in a specific field. How are they engaging with their employees? How are they driving conversations toward critical concerns?

TIP: You don’t have to write an extended essay. Here is a guide to writing a concise and organized five-paragraph essay.

For more help with writing, check out our best essay writing tips for a stress-free writing process. 

Yna Lim is a communications specialist currently focused on policy advocacy. In her eight years of writing, she has been exposed to a variety of topics, including cryptocurrency, web hosting, agriculture, marketing, intellectual property, data privacy and international trade. A former journalist in one of the top business papers in the Philippines, Yna is currently pursuing her master's degree in economics and business.

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1.1 Communication: History and Forms

Learning objectives.

• Define communication.
• Discuss the history of communication from ancient to modern times.
• List the five forms of communication.
• Distinguish among the five forms of communication.
• Review the various career options for students who study communication.

Before we dive into the history of communication, it is important that we have a shared understanding of what we mean by the word communication . For our purposes in this book, we will define communication as the process of generating meaning by sending and receiving verbal and nonverbal symbols and signs that are influenced by multiple contexts. This definition builds on other definitions of communication that have been rephrased and refined over many years. In fact, since the systematic study of communication began in colleges and universities a little over one hundred years ago, there have been more than 126 published definitions of communication (Dance & Larson, 1976). In order to get a context for how communication has been conceptualized and studied, let’s look at a history of the field.

From Aristotle to Obama: A Brief History of Communication

While there are rich areas of study in animal communication and interspecies communication, our focus in this book is on human communication. Even though all animals communicate, as human beings we have a special capacity to use symbols to communicate about things outside our immediate temporal and spatial reality (Dance & Larson). For example, we have the capacity to use abstract symbols, like the word education , to discuss a concept that encapsulates many aspects of teaching and learning. We can also reflect on the past and imagine our future. The ability to think outside our immediate reality is what allows us to create elaborate belief systems, art, philosophy, and academic theories. It’s true that you can teach a gorilla to sign words like food and baby , but its ability to use symbols doesn’t extend to the same level of abstraction as ours. However, humans haven’t always had the sophisticated communication systems that we do today.

Some scholars speculate that humans’ first words were onomatopoetic. You may remember from your English classes that onomatopoeia refers to words that sound like that to which they refer—words like boing , drip , gurgle , swoosh , and whack . Just think about how a prehistoric human could have communicated a lot using these words and hand gestures. He or she could use gurgle to alert others to the presence of water or swoosh and whack to recount what happened on a hunt. In any case, this primitive ability to communicate provided an evolutionary advantage. Those humans who could talk were able to cooperate, share information, make better tools, impress mates, or warn others of danger, which led them to have more offspring who were also more predisposed to communicate (Poe, 2011). This eventually led to the development of a “Talking Culture” during the “Talking Era.” During this 150,000 year period of human existence, ranging from 180,000 BCE to 3500 BCE, talking was the only medium of communication, aside from gestures, that humans had (Poe, 2011).

The beginning of the “Manuscript Era,” around 3500 BCE, marked the turn from oral to written culture. This evolution in communication corresponded with a shift to a more settled, agrarian way of life (Poe, 2011). As hunter-gatherers settled into small villages and began to plan ahead for how to plant, store, protect, and trade or sell their food, they needed accounting systems to keep track of their materials and record transactions. While such transactions were initially tracked with actual objects that symbolized an amount—for example, five pebbles represented five measures of grain—symbols, likely carved into clay, later served as the primary method of record keeping. In this case, five dots might equal five measures of grain.

During this period, villages also developed class systems as more successful farmers turned businessmen prospered and took leadership positions. Religion also became more complex, and a new class of spiritual leaders emerged. Soon, armies were needed to protect the stockpiled resources from others who might want to steal it. The emergence of elite classes and the rise of armies required records and bookkeeping, which furthered the spread of written symbols. As clergy, the ruling elite, and philosophers began to take up writing, the systems became more complex. The turn to writing didn’t threaten the influential place of oral communication, however. During the near 5,000-year period of the “Manuscript Era,” literacy, or the ability to read and write, didn’t spread far beyond the most privileged in society. In fact, it wasn’t until the 1800s that widespread literacy existed in the world.

The end of the “Manuscript Era” marked a shift toward a rapid increase in communication technologies. The “Print Era” extended from 1450 to 1850 and was marked by the invention of the printing press and the ability to mass-produce written texts. This 400-year period gave way to the “Audiovisual Era,” which only lasted 140 years, from 1850 to 1990, and was marked by the invention of radio, telegraph, telephone, and television. Our current period, the “Internet Era,” has only lasted from 1990 until the present. This period has featured the most rapid dispersion of a new method of communication, as the spread of the Internet and the expansion of digital and personal media signaled the beginning of the digital age.

The evolution of communication media, from speaking to digital technology, has also influenced the field of communication studies. To better understand how this field of study developed, we must return to the “Manuscript Era,” which saw the production of the earliest writings about communication. In fact, the oldest essay and book ever found were written about communication (McCroskey, 1984). Although this essay and book predate Aristotle, he is a logical person to start with when tracing the development of the communication scholarship. His writings on communication, although not the oldest, are the most complete and systematic. Ancient Greek philosophers and scholars such as Aristotle theorized about the art of rhetoric , which refers to speaking well and persuasively. Today, we hear the word rhetoric used in negative ways. A politician, for example, may write off his or her opponent’s statements as “just rhetoric.” This leads us to believe that rhetoric refers to misleading, false, or unethical communication, which is not at all in keeping with the usage of the word by ancient or contemporary communication experts. While rhetoric does refer primarily to persuasive communication messages, much of the writing and teaching about rhetoric conveys the importance of being an ethical rhetor , or communicator. So when a communicator, such as a politician, speaks in misleading, vague, or dishonest ways, he or she isn’t using rhetoric; he or she is being an unethical speaker.

The study of rhetoric focused on public communication, primarily oratory used in discussions or debates regarding laws and policy, speeches delivered in courts, and speeches intended to praise or blame another person. The connections among rhetoric, policy making, and legal proceedings show that communication and citizenship have been connected since the study of communication began. Throughout this book, we will continue to make connections between communication, ethics, and civic engagement.

Much of the public speaking in ancient Greece took place in courtrooms or in political contexts.

Karen Neoh – Courtroom – CC BY 2.0.

Ancient Greek rhetoricians like Aristotle were followed by Roman orators like Cicero. Cicero contributed to the field of rhetoric by expanding theories regarding the five canons of rhetoric, which include invention, arrangement, style, delivery, and memory. Invention refers to the use of evidence and arguments to think about things in new ways and is the most studied of the five canons. Arrangement refers to the organization of speech, style refers to the use of language, and delivery refers to the vocal and physical characteristics of a speaker. Memory is the least studied of the five canons and refers to the techniques employed by speakers of that era to retain and then repeat large amounts of information. The Age of Enlightenment in the 1700s marked a societal turn toward scientific discovery and the acquisition of knowledge, which led to an explosion of philosophical and scientific writings on many aspects of human existence. This focus on academic development continued into the 1900s and the establishment of distinct communication studies departments.

Communication studies as a distinct academic discipline with departments at universities and colleges has only existed for a little over one hundred years (Keith, 2008). Although rhetoric has long been a key part of higher education, and colleges and universities have long recognized the importance of speaking, communication departments did not exist. In the early 1900s, professors with training and expertise in communication were often housed in rhetoric or English departments and were sometimes called “professors of speech.” During this time, tension began to build between professors of English who studied rhetoric as the written word and professors of speech who studied rhetoric as the spoken word. In 1914, a group of ten speech teachers who were members of the National Council of Teachers of English broke off from the organization and started the National Association of Academic Teachers of Public Speaking, which eventually evolved into today’s National Communication Association. There was also a distinction of focus and interest among professors of speech. While some focused on the quality of ideas, arguments, and organization, others focused on coaching the performance and delivery aspects of public speaking (Keith, 2008). Instruction in the latter stressed the importance of “oratory” or “elocution,” and this interest in reading and speaking aloud is sustained today in theatre and performance studies and also in oral interpretation classes, which are still taught in many communication departments.

The formalization of speech departments led to an expanded view of the role of communication. Even though Aristotle and other ancient rhetoricians and philosophers had theorized the connection between rhetoric and citizenship, the role of the communicator became the focus instead of solely focusing on the message. James A. Winans, one of the first modern speech teachers and an advocate for teaching communication in higher education, said there were “two motives for learning to speak. Increasing one’s chance to succeed and increasing one’s power to serve” (Keith, 2008). Later, as social psychology began to expand in academic institutions, speech communication scholars saw places for connection to further expand definitions of communication to include social and psychological contexts.

Today, you can find elements of all these various aspects of communication being studied in communication departments. If we use President Obama as a case study, we can see the breadth of the communication field. Within one department, you may have fairly traditional rhetoricians who study the speeches of President Obama in comparison with other presidential rhetoric. Others may study debates between presidential candidates, dissecting the rhetorical strategies used, for example, by Mitt Romney and Barack Obama. Expanding from messages to channels of communication, scholars may study how different media outlets cover presidential politics. At an interpersonal level, scholars may study what sorts of conflicts emerge within families that have liberal and conservative individuals. At a cultural level, communication scholars could study how the election of an African American president creates a narrative of postracial politics. Our tour from Aristotle to Obama was quick, but hopefully instructive. Now let’s turn to a discussion of the five major forms of communication.

Forms of Communication

Forms of communication vary in terms of participants, channels used, and contexts. The five main forms of communication, all of which will be explored in much more detail in this book, are intrapersonal, interpersonal, group, public, and mass communication. This book is designed to introduce you to all these forms of communication. If you find one of these forms particularly interesting, you may be able to take additional courses that focus specifically on it. You may even be able to devise a course of study around one of these forms as a communication major. In the following we will discuss the similarities and differences among each form of communication, including its definition, level of intentionality, goals, and contexts.

Intrapersonal Communication

Intrapersonal communication is communication with oneself using internal vocalization or reflective thinking. Like other forms of communication, intrapersonal communication is triggered by some internal or external stimulus. We may, for example, communicate with our self about what we want to eat due to the internal stimulus of hunger, or we may react intrapersonally to an event we witness. Unlike other forms of communication, intrapersonal communication takes place only inside our heads. The other forms of communication must be perceived by someone else to count as communication. So what is the point of intrapersonal communication if no one else even sees it?

Intrapersonal communication is communication with ourselves that takes place in our heads.

Sarah – Pondering – CC BY 2.0.

Intrapersonal communication serves several social functions. Internal vocalization, or talking to ourselves, can help us achieve or maintain social adjustment (Dance & Larson, 1972). For example, a person may use self-talk to calm himself down in a stressful situation, or a shy person may remind herself to smile during a social event. Intrapersonal communication also helps build and maintain our self-concept. We form an understanding of who we are based on how other people communicate with us and how we process that communication intrapersonally. The shy person in the earlier example probably internalized shyness as a part of her self-concept because other people associated her communication behaviors with shyness and may have even labeled her “shy” before she had a firm grasp on what that meant. We will discuss self-concept much more in Chapter 2 “Communication and Perception” , which focuses on perception. We also use intrapersonal communication or “self-talk” to let off steam, process emotions, think through something, or rehearse what we plan to say or do in the future. As with the other forms of communication, competent intrapersonal communication helps facilitate social interaction and can enhance our well-being. Conversely, the breakdown in the ability of a person to intrapersonally communicate is associated with mental illness (Dance & Larson, 1972).

Sometimes we intrapersonally communicate for the fun of it. I’m sure we have all had the experience of laughing aloud because we thought of something funny. We also communicate intrapersonally to pass time. I bet there is a lot of intrapersonal communication going on in waiting rooms all over the world right now. In both of these cases, intrapersonal communication is usually unplanned and doesn’t include a clearly defined goal (Dance & Larson, 1972). We can, however, engage in more intentional intrapersonal communication. In fact, deliberate self-reflection can help us become more competent communicators as we become more mindful of our own behaviors. For example, your internal voice may praise or scold you based on a thought or action.

Of the forms of communication, intrapersonal communication has received the least amount of formal study. It is rare to find courses devoted to the topic, and it is generally separated from the remaining four types of communication. The main distinction is that intrapersonal communication is not created with the intention that another person will perceive it. In all the other levels, the fact that the communicator anticipates consumption of their message is very important.

Interpersonal Communication

Interpersonal communication is communication between people whose lives mutually influence one another. Interpersonal communication builds, maintains, and ends our relationships, and we spend more time engaged in interpersonal communication than the other forms of communication. Interpersonal communication occurs in various contexts and is addressed in subfields of study within communication studies such as intercultural communication, organizational communication, health communication, and computer-mediated communication. After all, interpersonal relationships exist in all those contexts.

Interpersonal communication can be planned or unplanned, but since it is interactive, it is usually more structured and influenced by social expectations than intrapersonal communication. Interpersonal communication is also more goal oriented than intrapersonal communication and fulfills instrumental and relational needs. In terms of instrumental needs, the goal may be as minor as greeting someone to fulfill a morning ritual or as major as conveying your desire to be in a committed relationship with someone. Interpersonal communication meets relational needs by communicating the uniqueness of a specific relationship. Since this form of communication deals so directly with our personal relationships and is the most common form of communication, instances of miscommunication and communication conflict most frequently occur here (Dance & Larson, 1972). Couples, bosses and employees, and family members all have to engage in complex interpersonal communication, and it doesn’t always go well. In order to be a competent interpersonal communicator, you need conflict management skills and listening skills, among others, to maintain positive relationships.

Group Communication

Group communication is communication among three or more people interacting to achieve a shared goal. You have likely worked in groups in high school and college, and if you’re like most students, you didn’t enjoy it. Even though it can be frustrating, group work in an academic setting provides useful experience and preparation for group work in professional settings. Organizations have been moving toward more team-based work models, and whether we like it or not, groups are an integral part of people’s lives. Therefore the study of group communication is valuable in many contexts.

Since many businesses and organizations are embracing team models, learning about group communication can help these groups be more effective.

RSNY – Team – CC BY-NC-ND 2.0.

Group communication is more intentional and formal than interpersonal communication. Unlike interpersonal relationships, which are voluntary, individuals in a group are often assigned to their position within a group. Additionally, group communication is often task focused, meaning that members of the group work together for an explicit purpose or goal that affects each member of the group. Goal-oriented communication in interpersonal interactions usually relates to one person; for example, I may ask my friend to help me move this weekend. Goal-oriented communication at the group level usually focuses on a task assigned to the whole group; for example, a group of people may be tasked to figure out a plan for moving a business from one office to another.

You know from previous experience working in groups that having more communicators usually leads to more complicated interactions. Some of the challenges of group communication relate to task-oriented interactions, such as deciding who will complete each part of a larger project. But many challenges stem from interpersonal conflict or misunderstandings among group members. Since group members also communicate with and relate to each other interpersonally and may have preexisting relationships or develop them during the course of group interaction, elements of interpersonal communication occur within group communication too. Chapter 13 “Small Group Communication” and Chapter 14 “Leadership, Roles, and Problem Solving in Groups” of this book, which deal with group communication, will help you learn how to be a more effective group communicator by learning about group theories and processes as well as the various roles that contribute to and detract from the functioning of a group.

Public Communication

Public communication is a sender-focused form of communication in which one person is typically responsible for conveying information to an audience. Public speaking is something that many people fear, or at least don’t enjoy. But, just like group communication, public speaking is an important part of our academic, professional, and civic lives. When compared to interpersonal and group communication, public communication is the most consistently intentional, formal, and goal-oriented form of communication we have discussed so far.

Public communication, at least in Western societies, is also more sender focused than interpersonal or group communication. It is precisely this formality and focus on the sender that makes many new and experienced public speakers anxious at the thought of facing an audience. One way to begin to manage anxiety toward public speaking is to begin to see connections between public speaking and other forms of communication with which we are more familiar and comfortable. Despite being formal, public speaking is very similar to the conversations that we have in our daily interactions. For example, although public speakers don’t necessarily develop individual relationships with audience members, they still have the benefit of being face-to-face with them so they can receive verbal and nonverbal feedback. Later in this chapter, you will learn some strategies for managing speaking anxiety, since presentations are undoubtedly a requirement in the course for which you are reading this book. Then, in Chapter 9 “Preparing a Speech” , Chapter 10 “Delivering a Speech” , Chapter 11 “Informative and Persuasive Speaking” , and Chapter 12 “Public Speaking in Various Contexts” , you will learn how to choose an appropriate topic, research and organize your speech, effectively deliver your speech, and evaluate your speeches in order to improve.

Mass Communication

Public communication becomes mass communication when it is transmitted to many people through print or electronic media. Print media such as newspapers and magazines continue to be an important channel for mass communication, although they have suffered much in the past decade due in part to the rise of electronic media. Television, websites, blogs, and social media are mass communication channels that you probably engage with regularly. Radio, podcasts, and books are other examples of mass media. The technology required to send mass communication messages distinguishes it from the other forms of communication. A certain amount of intentionality goes into transmitting a mass communication message since it usually requires one or more extra steps to convey the message. This may involve pressing “Enter” to send a Facebook message or involve an entire crew of camera people, sound engineers, and production assistants to produce a television show. Even though the messages must be intentionally transmitted through technology, the intentionality and goals of the person actually creating the message, such as the writer, television host, or talk show guest, vary greatly. The president’s State of the Union address is a mass communication message that is very formal, goal oriented, and intentional, but a president’s verbal gaffe during a news interview is not.

Technological advances such as the printing press, television, and the more recent digital revolution have made mass communication a prominent feature of our daily lives.

Savannah River Site – Atmospheric Technology – CC BY 2.0.

Mass communication differs from other forms of communication in terms of the personal connection between participants. Even though creating the illusion of a personal connection is often a goal of those who create mass communication messages, the relational aspect of interpersonal and group communication isn’t inherent within this form of communication. Unlike interpersonal, group, and public communication, there is no immediate verbal and nonverbal feedback loop in mass communication. Of course you could write a letter to the editor of a newspaper or send an e-mail to a television or radio broadcaster in response to a story, but the immediate feedback available in face-to-face interactions is not present. With new media technologies like Twitter, blogs, and Facebook, feedback is becoming more immediate. Individuals can now tweet directly “at” (@) someone and use hashtags (#) to direct feedback to mass communication sources. Many radio and television hosts and news organizations specifically invite feedback from viewers/listeners via social media and may even share the feedback on the air.

The technology to mass-produce and distribute communication messages brings with it the power for one voice or a series of voices to reach and affect many people. This power makes mass communication different from the other levels of communication. While there is potential for unethical communication at all the other levels, the potential consequences of unethical mass communication are important to consider. Communication scholars who focus on mass communication and media often take a critical approach in order to examine how media shapes our culture and who is included and excluded in various mediated messages. We will discuss the intersection of media and communication more in Chapter 15 “Media, Technology, and Communication” and Chapter 16 “New Media and Communication” .

“Getting Real”

What Can You Do with a Degree in Communication Studies?

You’re hopefully already beginning to see that communication studies is a diverse and vibrant field of study. The multiple subfields and concentrations within the field allow for exciting opportunities for study in academic contexts but can create confusion and uncertainty when a person considers what they might do for their career after studying communication. It’s important to remember that not every college or university will have courses or concentrations in all the areas discussed next. Look at the communication courses offered at your school to get an idea of where the communication department on your campus fits into the overall field of study. Some departments are more general, offering students a range of courses to provide a well-rounded understanding of communication. Many departments offer concentrations or specializations within the major such as public relations, rhetoric, interpersonal communication, electronic media production, corporate communication. If you are at a community college and plan on transferring to another school, your choice of school may be determined by the course offerings in the department and expertise of the school’s communication faculty. It would be unfortunate for a student interested in public relations to end up in a department that focuses more on rhetoric or broadcasting, so doing your research ahead of time is key.

Since communication studies is a broad field, many students strategically choose a concentration and/or a minor that will give them an advantage in the job market. Specialization can definitely be an advantage, but don’t forget about the general skills you gain as a communication major. This book, for example, should help you build communication competence and skills in interpersonal communication, intercultural communication, group communication, and public speaking, among others. You can also use your school’s career services office to help you learn how to “sell” yourself as a communication major and how to translate what you’ve learned in your classes into useful information to include on your resume or in a job interview.

The main career areas that communication majors go into are business, public relations / advertising, media, nonprofit, government/law, and education. [1] Within each of these areas there are multiple career paths, potential employers, and useful strategies for success. For more detailed information, visit http://whatcanidowiththismajor.com/major/communication-studies .

• Business. Sales, customer service, management, real estate, human resources, training and development.
• Public relations / advertising. Public relations, advertising/marketing, public opinion research, development, event coordination.
• Media. Editing, copywriting, publishing, producing, directing, media sales, broadcasting.
• Nonprofit. Administration, grant writing, fund-raising, public relations, volunteer coordination.
• Government/law. City or town management, community affairs, lobbying, conflict negotiation / mediation.
• Education. High school speech teacher, forensics/debate coach, administration and student support services, graduate school to further communication study.
• Which of the areas listed above are you most interested in studying in school or pursuing as a career? Why?
• What aspect(s) of communication studies does/do the department at your school specialize in? What concentrations/courses are offered?
• Whether or not you are or plan to become a communication major, how do you think you could use what you have learned and will learn in this class to “sell” yourself on the job market?

Key Takeaways

• Getting integrated: Communication is a broad field that draws from many academic disciplines. This interdisciplinary perspective provides useful training and experience for students that can translate into many career fields.
• Communication is the process of generating meaning by sending and receiving symbolic cues that are influenced by multiple contexts.
• Ancient Greeks like Aristotle and Plato started a rich tradition of the study of rhetoric in the Western world more than two thousand years ago. Communication did not become a distinct field of study with academic departments until the 1900s, but it is now a thriving discipline with many subfields of study.

There are five forms of communication: intrapersonal, interpersonal, group, public, and mass communication.

• Intrapersonal communication is communication with oneself and occurs only inside our heads.
• Interpersonal communication is communication between people whose lives mutually influence one another and typically occurs in dyads, which means in pairs.
• Group communication occurs when three or more people communicate to achieve a shared goal.
• Public communication is sender focused and typically occurs when one person conveys information to an audience.
• Mass communication occurs when messages are sent to large audiences using print or electronic media.
• Getting integrated: Review the section on the history of communication. Have you learned any of this history or heard of any of these historical figures in previous classes? If so, how was this history relevant to what you were studying in that class?
• Come up with your own definition of communication. How does it differ from the definition in the book? Why did you choose to define communication the way you did?
• Over the course of a day, keep track of the forms of communication that you use. Make a pie chart of how much time you think you spend, on an average day, engaging in each form of communication (intrapersonal, interpersonal, group, public, and mass).

Dance, F. E. X. and Carl E. Larson, The Functions of Human Communication: A Theoretical Approach (New York, NY: Holt, Reinhart, and Winston, 1976), 23.

Keith, W., “On the Origins of Speech as a Discipline: James A. Winans and Public Speaking as Practical Democracy,” Rhetoric Society Quarterly 38, no. 3 (2008): 239–58.

McCroskey, J. C., “Communication Competence: The Elusive Construct,” in Competence in Communication: A Multidisciplinary Approach , ed. Robert N. Bostrom (Beverly Hills, CA: Sage, 1984), 260.

Poe, M. T., A History of Communications: Media and Society from the Evolution of Speech to the Internet (New York, NY: Cambridge University Press, 2011), 27.

• What Can I Do with This Major? “Communication Studies,” accessed May 18, 2012, http://whatcanidowiththismajor.com/major/communication-studies ↵

Communication in the Real World Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Comparison of Verbal and Nonverbal Communication

Communication is an instrumental tool which facilitates effective interaction among individuals. Although it is vital in improving interpersonal relationships, most people take it for granted and fail to enhance their communication skills. It can be either verbal or nonverbal, and the type used to exchange information or ideas is influenced by various factors, including the parties involved as well as the environment. Verbal communication involves the conveyance of a message using oral or written words. Conversely, nonverbal communication uses body language to send a particular message. While verbal and nonverbal communications involve transferring and receiving information and are not connected to the brain, they are significantly different in such features as structure, miscommunication, continuousness, and distance and time.

Verbal communication develops differently in various cultures and is structured while nonverbal communication is not. Verbal communication is regulated by grammar rules to ensure that the conveyed message is clear (Wahyuni 80). This aspect of specific pattern of communication is vital since it guarantees a similar understanding of a particular message among the individuals using the same language. Conversely, nonverbal communication lacks a definite array of conveying a message. It has no guiding rules, and one can interpret the sent information according to their wish. Nevertheless, nonverbal communication has an instrumental role in supporting verbal communication to enhance meaning of sent information.

The chances of miscommunication in verbal communications are significantly lower than in nonverbal communication. Notably, every word used in verbal communication has a specific meaning, minimizing the possibility of being misinterpreted. The intended message significance is preserved even when words are translated into other languages. Conversely, there are numerous facial expressions which people can make using muscles in their faces. The lexes depend on how someone responds to a particular stimulus. Additionally, there are types of nonverbal communications whose meaning varies from one culture to another (Wahyuni 82). For instance, avoiding direct eye contact when speaking to an older person is a sign of respect in some cultures, but it can be interpreted as a person being shy. Therefore, the likelihoods of misinterpreting nonverbal communication are high, mainly when cultural background differs.

The chances of miscommunication depending on situations and places are also lower in verbal communication than in nonverbal communication. Whereas one receives immediate feedback when using verbal communication, it is impossible in nonverbal communication because it takes some time to show the emotions (Wahyuni 82). Indeed, an individual has to process the meaning of a message conveyed verbally before responding nonverbally. The tone of verbal communication minimizes the possibility of miscommunication in different situations, even when someone is playacting. However, miscommunication can be inevitable in various places, such as Asia and the United States because of varying cultures. Nevertheless, misunderstanding of nonverbal communication does not occur in all situations. Thus, verbal communication is easily influenced by social as well as cultural factors.

Distance is insignificant in verbal communication, and it takes a short period of time to convey a message, contrary to nonverbal communication. People use different means of sending information such as phone calls, letters, and chats to transmit messages. The distance does not matter even though one has to choose the medium wisely to guarantee effective communication. However, long-distance inhibits nonverbal communication, requiring individuals’ face-to-face interaction to show and receive a particular message. Additionally, it is time consuming compared to verbal communication. One can take time to receive and interpret nonverbal messages before giving appropriate feedback. Therefore, verbal communication is faster, efficient, and convenient regardless of location of involved parties.

Contrary to nonverbal communication, verbal communication has limited continuousness because it is easier for someone to interrupt. It has a starting point when one initiates communication and stops when it is terminated or interrupted. Different factors such as sound and visible movements can interrupt verbal communication. On the other hand, nonverbal communication continues without inference once it is initiated. Nonverbal cues are evident even when individuals have stopped talking. For instance, people smile or laugh after they comment on something good. Therefore, nonverbal communication can endure external elements that interfere with transmission of information.

Despite the differences between nonverbal and verbal communication, their role and usage consistency are similar. Both forms of communication involve sending and receiving messages, regardless of the medium used to transmit information. In most cases, individuals use verbal and nonverbal communication in parallel to guarantee the useful meaning of the anticipated outcomes (Bhat and Kingsley 39). Nonverbal communication has various functions such as reinforcement, regulation, accentuation, and substitution. Moreover, both verbal and nonverbal communication are not inherent because they are learned. People learn how to pronounce words, write well-structured sentences, and use their faces and other parts of the body to convey a meaningful message. Further, they have no direct connection to the brain of individuals. Undeniably, the brain only receives, processes and interprets messages, and generates appropriate feedback. Thus, verbal and nonverbal communications complement each other to enhance the meaning of conveyed messages.

In conclusion, verbal and nonverbal communication differ in structure, miscommunication, continuousness, and distance and time. Verbal communication is regulated by grammar rules, has minimum miscommunication possibilities, is not inhibited by distance, takes a short time, and is quickly interrupted, contrary to nonverbal communication. However, common features associated with verbal and nonverbal communication are that they are not inherent or directly connected to individual’s brain and involve transferring and receiving of information. Additionally, they are used in parallel in most cases, with nonverbal playing the role of reinforcement or accentuation of particular message.

Works Cited

Bhat, B. Vishnu, and Manoj Kumar Kingsley. “Effective Non-Verbal Communication.” Effective Medical Communication , edited by Subhash Chandra Parija and Balachandra V. Adkoli, Springer, 2020, pp. 39–47.

Wahyuni, Akhtim. “The Power of Verbal and Nonverbal Communication in Learning”. Proceedings of the 1St International Conference on Intellectuals’ Global Responsibility (ICIGR 2017) , vol. 125, 2018, pp. 80-83. Web.

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Sample Essay On Verbal Communication

Type of paper: Essay

Topic: Communication , Context , Culture , Face , Body Language , United States , America , Cultures

Published: 07/14/2021

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Verbal communication refers to spoken or speech communication for exchange of information between individuals and groups. The different forms of verbal communication are face-to-face encounters, live radio and television conversations and audio discussions on telephone, Skype, Viber, WhatsApp and other media. I would like to specifically talk about face-to-face communication style in USA. However, it should be emphasized that face-to-face spoken communication could not be isolated with non-verbal communication such as eye contact, greeting, dress appearance, body language, clothing, distance, postures and gestures. For instance, the aspect of reinforcement is also evaluated through words of encouragement and motivation during a spoken communication session.

Spoken communication in USA should be more direct and open because it is a low-context culture where people expect clarity of opinions, information and meeting purpose instead of assuming the other person to infer. Secondly, there is no discrimination among genders; therefore, it is expected that males and females could openly interact as compared to several high context cultures where spoken communication between opposite sexes is not acceptable such as in Asia, Middle East and other conservative cultures. Third, the spoken communication moves ahead positively when both parties exchange information in a calm voice tone while maintaining direct eye contact simultaneously in USA. The non-verbal cues such as body language, dress, gestures and postures also create an impression on other people during the verbal communication especially negotiations because they indicate credibility, maturity level, preparedness, interest and reliability. For instance, the American verbal style is expressive even in public places as compared to high-context societies where public remains humble and modest. Next, the art of listening is extremely important during verbal communication because a good speaker is also expected to showcase oneself a good listener. Intolerance for other person’s speech and discussion badly affect oral communication in both low and high-context cultures.

Undoubtedly, I would prefer and embrace the primary cultural aspects that shape etiquettes for verbal communication in USA because it fosters freedom of speech and expression to both sexes. For example, the negotiation team in USA allows participation of both sexes because of low-context culture as compared to Saudi Arabia, UAE, Japan and other high-context cultures where female representation is zero. Next, the male members avoid face-to-face speech and eye contact with female members of society because it is considered as a social taboo in high-context environments. The support for U.S. verbal communication style is absolutely permissible; however, the researcher also truly respects the cultural differences and communication patterns of other regions as true obligation in a globalized socio-economic environment.

For instance, the Americans regard “Time is Money” that also impacts spoken communication and makes it more direct and objective-related irrespective of any relationship between two individuals. In contrast, the high-context cultures are more relationship and people-oriented; therefore, the individuals also dedicate most of their time on discussions about country, economy, politics, arts, literature, family, education, personal life experiences, customs and traditions. The focused objective-based verbal communication takes place only after the two parties have developed reasonable personal understanding and ascertained that they have mutual respect so could trust each other for further interactions and business relationship. Finally, the global communication patterns have been changing because of greater cross-cultural training that has created a reasonable mid-point between high-context and low-context individuals in verbal communication.

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Verbal Communication

Verbal Communication Verbal communication is defined as showing your thoughts through words. Some examples of thoughts are ideas, opinions, directions, dissatisfaction, objections, emotions and pleasures. Verbal communication is more important than written communication. It is a way to communicate to people face-to-face. Sound, words, speaking, and language are some of the key components of verbal communication. It is considered as 25% speaking and 75% listening.

Inside the organization, verbal communication is important because inside, you are dealing with diversity people throughout the day.

You are dealing with people who have different culture, age and different levels of knowledge about the organization. For example, if you are having a conversation with your friend, you will interact with them with a lot of confidence. However, you will have a different way of speaking when talking to a person related to a business.

A person thought will be difficult to express when he or she is talking to a customer who has different culture, much older than him or her, and have a lot of experience in business.

So, it is important to have an accurate skill when using verbal communication when dealing with different people. Acquiring a better verbal communication is not that difficult. A person will just have to be flexible with people no matter what the situation could be. To illustrate, a person is having a speech in front of the audience at work, and he expressed his words through business vocabulary.

However, the audience aren’t familiar with the language you might be using, and his audience will lose their attention to what he is saying, this way he has to change the way he express his thoughts by using words what are more understandable to them.

Proficient in: Communication

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Attending a college course that is related to business communication is a way to acquire a better verbal communication. This way, you will be forced to communicate more organized and it will help you to reduce your fear of talking to a big crowd.

Besides taking a class in college, working in organizations that deals with a lot of people can help you to have confidence in speaking in public. Applying the listening and speaking techniques can help you to improve your verbal communication. To have a good verbal communication, you have to learn to listen well because listening is indeed a key to success. When it comes to a good verbal communication, speaking properly must be applied, because you want your listener to listen to your thoughts and you want your audience to understand you.

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Human interaction through the use of words, or messages in linguistic form. Colloquial usage refers to speech (oral communication), especially face-to-face, but academic usage includes mediated forms, written communication, and sometimes sign language. Logically, as distinguished from nonverbal communication, though in much communication these are complementary modes.

From:   verbal communication   in  A Dictionary of Media and Communication »

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• Relationships

Why Communication Matters

We communicate to create, maintain, and change relationships and selves..

Posted July 15, 2021 | Reviewed by Vanessa Lancaster

• Why Relationships Matter
• Find a therapist to strengthen relationships
• How we communicate helps relationships get off on the right foot, navigate problems, and change over time.
• In communication, we develop, create, maintain, and alter our relationships.
• We communicate to work our way through family changes and challenges in verbal and non-verbal ways.

I remember seeing a poster on my junior high classroom wall: “Communication is the Beginning of Understanding.” This spoke to me at the time. Yet, like so many people, I had never really thought much about communication. I would have described communication as sending and receiving messages.

Communication Is More Than Sending and Receiving Messages

In reality, communication is often about transmitting information. We send and receive messages with people in our lives. Daily, much of our communication consists of coordinating schedules, “What time are you getting home for dinner?” and negotiating whose turn it is to do the dishes, pay the bills, or take dinner to a friend who is ill. We send messages like, “It is your turn to let the dog out” and receive messages like, “Don’t forget to get dog food at the store” (if you have not guessed, a lot of the messages in my house are about the dog).

We might also blame problems on communication, talking about “communication breakdowns” or on a “lack of communication.” If we think about communication in these ways, we have missed so much that is important about communication. We have neglected how and why communication matters.

Communication Matters to Creating and Changing Relationships

We become aware of how Communication Matters when

• We confront issues with work-life balance.
• We experience positive events like the birth of a baby or winning an award.
• We have a friend does who does not do or say what we expect.
• We have disagreements over religious beliefs or political values.

Both positive and challenging events affect, reflect, and change our identity and the identity of our personal and family relationships. What do I mean by this? How did these relationships come into being? Well, think about the last time you started a new friendship or had a new member join your family. Through what you and the other person said and did, what we’d call verbal and nonverbal communication , these relationships took shape.

Sometimes relationships develop easily and clearly. They are healthy and pleasant. Other times, relationships develop in stress and storm and may be healthy or not. How we communicate helps relationships get off on the right foot, navigate problems, and change over time.

What is important to understand is that relationships are talked into (and out of) being. In communication, we develop, create, maintain, and alter our relationships. As we communicate, we become and change who we are. Think about how you have grown and changed as you communicate at home, at work, with friends, and in your community.

Communication Matters to Relationship and Family Identity

As we communicate, we co-create relationships and our own identity. As you think about your close relationships and your family, you can likely recall important events, both positive and negative, that impacted how you understand your relationship and yourself as a person.

Consider this example: one of my college students described a childhood family ritual of going out on the front lawn on Christmas Eve. The family sang Christmas carols and threw carrots on the roof for Santa’s reindeers. The family still does this annual carrot-throwing ritual in adulthood. You can picture them bringing their sometimes confused new partners and spouses out in the snow to throw carrots onto the roof and sing.

Why does this family still throw carrots and sing? Through this seemingly silly ritual, the family celebrates who they are as a family and the togetherness that is important to them. The family creates space for new people to join the family. Through their words and actions, members of the family teach their new partners how to be family members through carrot throwing and other vital experiences.

I am sure you can point to experiences that have been central to creating your relationships and your identity.

Communication Matters as We Face Change and Challenges

We also communicate to work our way through family changes and challenges. Family members or others may have different expectations of what our family and personal identity or should be. This is especially true when a family does not fit dominant cultural models, such as single-parent families, multi-ethnic families, stepfamilies, LGBTQ families, or adoptive families.

For me, becoming a stepfamily was highly challenging. We became a stepfamily when I was 12 years old. My mother had recently died, and my Dad surprised us, kids, introducing us to the woman he wanted to marry. We no longer matched the other families in the neighborhood where we’d lived most of our lives. We certainly did not feel like a family overnight.

It took my stepfamily several years to create an understanding of what it meant to be a family. As we interacted, and with many mistakes and some successes, we slowly came to understand what we needed and expected from each other to be a family.

For all of us, relationship and family identity is constantly developing and changing. In my case, I remember my stepmom reminding me to wear a jacket when going out in the evening, even into my 40s, and giving me advice about my health. At some point, our roles changed, and now, as she moves toward her 80s, more often than not, I am in the role of asking about her health and helping her with significant decisions. What it means to be a mother or daughter and what we expect of each other and ourselves change as we interact.

Communication Matters . Whether we are negotiating whose turn it is to feed the dog, how to become a parent, how to interact with a difficult co-worker, or how to celebrate with a friend who won a major award, it is in communication that we learn what to do and say. This is what I will write about in this blog as I reflect on what I have learned as a professor and researcher of interpersonal and family communication. I invite you to go on this journey with me. I hope to give you insights into your communication.

Communication Matters. Communication is the Beginning of Understanding . It is an exciting and ever-changing journey.

Baxter, L. A. (2004). Relationships as dialogues. Personal Relationships, 11 , 1-22. doi: 10.1111/j.1475-6811.2004.00068.x

Braithwaite, D. O., Foster, E. A., & Bergen, K. M. (2018). Social construction theory: Communication co-creating families. In D. O. Braithwaite, E. A. Suter, & K. Floyd. (Eds.). Engaging theories in family communication: Multiple perspectives (2nd ed., pp. 267-278). Routledge.

Braithwaite, D. O., Waldron, V. R., Allen, J., Bergquist, G., Marsh, J., Oliver, B., Storck, K., Swords, N., & Tschampl-Diesing, C. (2018). “Feeling warmth and close to her”: Communication and resilience reflected in turning points in positive adult stepchild-stepparent relationships. Journal of Family Communication, 18 , 92-109. doi: 10.1080/15267431.2017.1415902

Dawn O. Braithwaite, Ph.D., a professor of communication at the University of Nebraska-Lincoln, studies families and close relationships, especially step- and chosen families.

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Importance of Non-Verbal Communication | Essay Example

Significance of nonverbal communication, features of nonverbal communication, forms of nonverbal communication, samples of nonverbal communication, nonverbal communication concept, nonverbal communication at the workplace, reference list.

Wondering how to write an essay about the importance of non-verbal communication and how it affects workplace relationships? We’ve got your back covered! Check the non-verbal communication essay example below and get some fresh ideas for your writing.

In communication, a reasonable percentage of understanding is derived from non-verbal communication. This kind of communication works always. However, it is not always the case that one speaks before people can derive the thoughts of that person. A lot of these thoughts can simply be derived from gestures, signals, or expressions.

This kind of communication can be very effective if one sends the appropriate signals aimed at the right target (Abramovitch 1977, p. 82). This form of communication can easily be misunderstood if the wrong signals are sent to the recipients. Hands are significant in conveying non-verbal communication as they are used for gesturing. The facial expression and body language also play a big role in this form of communication.

It is possible to know someone’s private feelings simply by looking at that person’s facial expression. For instance if a colleague is not in a good mood, one will simply need to look for the nonverbal communication that that person portrays. For communication to be effective, attention has to be given to that which is communicated non-verbally, good examples being the use of space, gestures and body language.

Non verbal communication may differ according to different cultures and this may be the main cause of misinterpretation. There are cultures that take the nodding of the head vertically as an agreement while others take it as a refusal. There are those who would perceive a minors direct look into the eye as honest while others while perceive it as disrespect.

For one to mask feelings or spontaneous reaction to information, the attention must be paid to the nonverbal behavior. It might be easy for one to control his/her voice or words yet still that person’s body language, facial expression as well as movement can expose his/her real thoughts and feelings.

No matter the position that one holds at the place of work, the ability to interpret non-verbal communication adds to the ability of that individual to share meaning with others. This is because the shared meaning is what constitutes communication (Abramovitch 1977, p. 87).

To understand nonverbal communication, one needs to recognize that different people communicate on different levels. Every gesture usually communicates something and all that is needed is to pay close attention to it. If the verbal and non-verbal communication is not in harmony, it is more likely that the communicator will be lying or is of a different idea from that being communicated. It might therefore be reasonable for the listener not to pay attention to that person’s non-verbal communication.

Non verbal communication might play a significant role during a job interview as the interviewer will be able to deduce the kind of person the candidate is, as well as his/her strengths and weaknesses. During a criminal investigation, the non-verbal signals that are relayed by the person under investigation may be even of greater importance that the verbal statements that that person gives.

It might be easier for the investigators to determine if the person being investigated is lying, is hiding some information or if the person is speaking the truth. This will only be possible if the investigator understands and rightly interprets the non-verbal signals.

When one is issuing a speech the nonverbal communication relayed by the audience might of great importance in helping the speaker know if the audience is paying attention, if the people are bored, exhausted, irritated or when it is time for another speaker to take charge. Listening to them is very important if the speaker needs to be effective. If the nonverbal communication is effectively used while delivering a message for instance through speech, that message will be effective and memorable (Abramovitch 1977, p. 90).

Non-verbal communication is complicated and it may be challenging to understand its signals. This type of communication involves the whole body, the space occupied, the time taken, what is left out and how it is left out. Non-verbal communication flows from one to another and this makes it difficult single out one element and interpret it correctly from the series of other elements. This type of communication is constantly in motion just as human beings are and it does not replicate itself in the same place.

This kind of communication unlike the spoken or written communication is irreversible. For the written communication, the communicator might be in a position to clarify, correct or retract the message that is conveyed. For the oral communication, one is able to give an explanation or restate with the intention of clarifying the point. It is therefore possible to correct oral communication, as much as the original message remains with its impact as well.

It is not possible to separate a single non-verbal action from its context correct it and take it back. In speech, this kind of communication is always occurring and it becomes difficult to tell when a single non verbal message starts or stops and to exactly determine when the next one starts. The communication is only relevant in its context and if it is singled out then it might easily be misinterpreted and misunderstood hence leading to a wrong conclusion being drawn.

One usually expresses himself or herself first through the nonverbal communication always without even consciously thinking about it. This communication portrays ones feelings and thoughts way before the person becomes aware of it.

This kind of communication usually brings out the intentional as well as unintentional messages. It is common for people to concentrate on how someone says something than what that message is really. It is surprising that human beings use more non-verbal communication than the verbal one and in some cases this type of communication may add up or even replace the verbal one (Bull 1987).

Illustrators which are nonverbal gestures are used to communicate the message in an effective way as well as reinforcing the points. This could for instance be a node which confirms acceptance. The response to this may be in the form of an emblem, which may be by using the O.K. sign to signal.

Regulators which are nonverbal messages may also be used for controlling, maintaining or discouraging interaction. One the speaker is irritating the listener could for instance hold up his/her hand and the speaker will interpret it as a request to stop (Benjamin & Craidler 1975, p. 27).Regulators may also be used by the audience listening to a speech. They may for instance look away, make drawings at the book margins or tap their feet, and all these regulators will be representing boredom or disinterest (Kelly 1982).

Adaptors can also be used in the non-verbal communication and they help one to adapt to the environment hence ensuring that the communicator is secure and comfortable. A good example would be the hairstyle or a behavior that is self adaptive. One may also use object-adaptors to convey a message of disinterest for instance.

They may use an object for a different purpose to show disinterest. A good example may be when the audience starts chewing the backside of their pens to signify disinterest. All in all, non-verbal communications are universal. They be used differently by different people in different places or they may take a different form but they will remain to be non-verbal communications.

Nonverbal communication forms a basis for communicating emotional massages as people rarely express their emotions through the spoken word. Most of the time people express their emotions none verbally. This is contributed to by the fact that some emotions might not be expressed well or fully in the verbal form. It is very easier to deduce deception for a speaker by keenly observing the person’s non-verbal communication.

Such a person may for instance avoid eye contact, awkwardly pause during the conversation, and delay while responding to questions, changing body movement and posture frequently. They person might also smile less and reduce the rate of his/her speech. When such behaviors are noticed in the speaker, the listener(s) may be required to be a bit keener. People’s speech patterns speak a lot concerning the truthfulness in the messages being conveyed.

This type of communication is very significant in the relationship that exists between the speaker and the audience. When people meet for the first time, the first conclusions that are made about the different parties are usually derived from the non-verbal messages that are displayed (Scheflen 1964).

This is usually based on the dressing code, the physical characteristics and the posture. Nonverbal communication therefore affects the first impression made, for better or for worse. Assumed expectation is usually derived from the speaker’s maintenance of personal space, the dressing code as well as the physical characteristics right from the time the speaker meets the audience. As much as these expectations may neither be fair nor accurate, they always exist.

Controlling the verbal and nonverbal communication is important in forming a good rapport with the audience (Ekman & Friesen 1969). Maintaining eye contact with them, using space appropriately and being formal enhances this kind of relationship. Nonverbal communication is usually perceived to be part of the message and it has the capability to contribute to or lead to detraction from the overall goal.

It is believed that whatever is not said is just as significant as what is said. Words just form a section of communication. From a facial expression, it is possible to determine whether someone is happy, surprised, fearful, angered, disgusted, interested or sad. Interpreting nonverbal communication needs no special communication.

It may however require extensive training for one to be self aware of portraying nonverbal communication to others. Agreement between the two forms of communication enhances the establishment of a common understanding. A genuine and positive smile could indicate an agreement with an idea or a person.

The attire that is worn also plays a significant role in bringing out a nonverbal message. What someone puts on is what people call a ‘fashion statement.

A formal dressing code could be adapted while speaking in an official meeting. On the contrary, a casual code could be adapted if the message is targeted to people within an informal setting. Eyes have always been perceived to be windows to the soul. Maintaining an eye contact could be a show of interest or attraction, while disgust is indicated by an upward nose wrinkle and raising of the upper lip.

The element of time keeping also falls under nonverbal communication. When a speaker arrives at a meeting on time, and sticks to the stipulated time, it speaks a lot about that person.

It implies seriousness and commitment on the speaker’s side. It also says a lot about the gravity of the topic under discussion (Scheflen 1964). Culture plays a very significant role in any communication. In the case of nonverbal communication, culture determines what is and what is not allowed. Some cultures give room for lateness while others do not (Argyle & Kendon 1967).

Nonverbal communication just like the verbal one is a section of a society’s backbone. This kind of communication is necessary for helping people to coexist and build their own culture. For any communication study to be effective, one needs to grasp the basic concepts of not only the verbal but the nonverbal communication as well.

Most of the time, these two forms of communication occur together. The non verbal communication is usually composed of three major components which include; the one creating the communication, the communication itself and the recipient (Darwin 1872). There has always been a misconception that sign language falls under the nonverbal communication. This is however not the case as sign language is categorized under the visual language-based communication.

There needs to be a complementary relationship between the verbal and the verbal forms of communication. If not, then the result is confusion, disappointment and mistrust. Whatever is said must be complemented by the actions (Benjamin & Creider 1975).

Nonverbal communication is significant in the clarification and making the verbal communication to be well understood. Facial and hand gestures are used to illustrate whatever is communicated. It offers the cues that assist in ensuring that the message is understood.

This type of communication is important as it portrays one’s perceptions, beliefs and the person’s world view. They expose whatever is in a person. If one pulls back when a hug is offered it may signify that the person has an aversion to the physical touch which could be attributed to his/her past experiences (Argyle & Kendon 1967).

The non verbal communication plays a big role in affirming a message. For instance, verbal communication demonstrating how to use online purchasing tools could be affirmed by the speaker taking a computer and demonstrating the same to the audience. It helps in reinforcing the message.

At the workplace, violating ones personal space is a nonverbal communication that might be offensive. Slumping in a chair could be a sign of fatigue or an indication that the person is sad. Boredom at a meeting could be expressed through yawning while anger could be expressed by folding the hands.

Such clues can be used while encouraging someone positively respond when asked to do something. While at the workplace, it is possible to know the feelings of workers just by observing their body languages or facial expressions. This is significant I determining whether the workers are displeased or please either by the working conditions or the rules and regulations that are in place at the workplace.

Abramovitch, R., 1977. Children’s recognition of situational aspects of facial expression’, Child Development, Vol. 48. No. 4, pp. 77-98.

Argyle, M., & Kendon, A., 1967, The experimental analysis of social performance. in L. Berkowitz (ed.). Advances in Experimental Social Psychology. Oxford: Oxford University Press.

Benjamin, G.R., & Creider, C. A., 1975. Social distinctions in non-verbal behavior.

Semiotica, Vol.14, No. 3, pp. 22-46

Bull, P.E., 1987, Posture and Gesture. Oxford: Oxford University Press.

Darwin, C., 1872, The Expression of the Emotions in Man and Animals. London: Macmillan Publishers.

Ekman P., & Friesen, W., 1969. The repertoire of nonverbal behavior. Semiotica, Vol. 1, No. 5, pp. 66-80.

Kelly, J. A., 1982, Social Skills Training: A Practical Guide for Interventions. London: Macmillan Publisher London.

Scheflen, A. E., 1964. The significance of posture in communication systems. Psychiatry Vol.27, No. 2, pp. 200-205

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